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In this episode of The Responsive Lab, your Virtuous co-hosts, Stephen Boudreau and Carly Berna, are joined by Jon McCoy and Becky Endicott from the podcast, We Are For Good. They begin by talking about how to measure success, giving examples such as tracking the various forms of engagement in one's organization. Next, they discuss the topic of activation. How do donors, listeners and supporters respond to calls to action, and what kind of pushback is there from nonprofits in this area? Later, they dive into the process of syndicating content, meaning spreading a message or an idea to multiple channels for different audiences. Sharing examples and tips from their success, Jon & Becky offer invaluable insights on how organizations can connect with their supporters through activation and harness the power of generosity in the current giving climate that we live in. More topics include: - The pitfalls of only measuring giving against other metrics in an organization's growth plan - How to engage dimensionally with your organization's supporters - How the Barbie Movie is a good example of what not to do in terms of activation - And so much more! Season One of The Responsive Nonprofit is brought to you by: VIRTUOUS Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it's their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist. Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.
Lindsey Fuller joins Jon + Becky in this episode to wrap up the transformative Gather at the Well podcast and look back on the past year. Together, we reflect on the power of microdosing wellness to spark meaningful change — both personally and within our organizations. Tune in for a conversation where we navigate the messy middle of balancing personal growth with organizational transformation and fostering vibrant, sustainable teams. Let's step into 2025 with renewed energy and purpose.
Ready to hit pause ⏸️ on the grind? This #ImpactUp, we're gathering on World Mental Health Day to dive into powerful conversations by day and take them to local meetups worldwide by evening
Grab your headphones - it's time for a season wrap-up episode!
Join Becky and Jon as they relive the incredible energy of Impact Uprising and explore the key themes that emerged from the community. Discover the courage to drive change, the importance of tapping into inner power, and the transformative potential of collective action. Plus, they'll share details about the new Impact Uprising membership. Tune in to be inspired, challenged, and equipped to be part of the movement!
Jon McCoy, co-founder of We Are For Good, shares his takeaways from 550 conversations on We Are For Good and how it has changed him. The conversation also touches on the formation of We Are For Good and the vision behind it. Jon McCoy and Justin McCord discuss the journey of We Are For Good and the launch of Impact Uprising. They express gratitude for the support and belief of their community and the impact they are making in the nonprofit sector. Follow RKD Group on LinkedIn, Instagram, and Facebook @RKD GroupFor more information, info.rkdgroup.com/podcast.
Welcome back to the final episode in our 9️⃣Nonprofit Trends that Matter in 2024 Series. We're exploring how the world of philanthropy can be revolutionized through the power of media, Discover the secrets to making your nonprofit stand out by thinking like a media company
Welcome back to our 9️⃣ Nonprofit Trends that Matter in 2024 Series! As we near the end of our series, we're exploring how we can make generosity frictionless. We're used to frictionless payments in other aspects of our lives after all
Welcome back to our 9️⃣ Nonprofit Trends that Matter in 2024 Series! Ever wondered what it takes to really connect with your supporters on a level that goes beyond a single data point? Enter: the opportunity to engage dimensionally — it's about creating deep, meaningful connections with your supporters informed by data
We're back with another trend during our 9️⃣ Nonprofit Trends that Matter in 2024 Series: Tap creators. Grow influence. Discover how you can supercharge your nonprofit's impact with the power of the creator economy—this episode zeroes in on this transformative force! Our special guest today, Nick Lynch, Co-Founder and CEO of Collidescope.io, is an expert of influencers and he's here to guide us through this pivotal moment. Get ready to explore the art of partnering with like-minded creators to grow your influence and why saying 'yes' to asking for help can unlock doors you didn't even know existed
Welcome back to 9️⃣ Nonprofit Trends that Matter in 2024 Series! How does a movement begin? Simple - with one person. Gone are the days of 'build it and they will come.' True community is about co-creation, about building alongside people. Finding solutions together not only propels your mission forward but also cultivates believers who won't let you fail. Today, we're thrilled to have Brady Josephson, VP of Marketing & Growth at charity: water, as our special guest. Brady leads a team of storytellers, creatives, and marketers responsible for growing, supporting and celebrating the charity: water community and their impact. Join us as we dive into why we need a new approach to generosity
We're at the halfway point of the 9️⃣ Nonprofit Trends that Matter in 2024 Series - welcome back! This week, we're talking all about how our sector needs whole leaders. It's all too common to sacrifice our well-being in the name of "the greater good," often without realizing the toll it takes on ourselves and our teams. Special guest, Sonya Perez-Lauterbach, founder of Atlas Leadership, is sharing how to create new ways of being and serving with resilience, clarity, and joy. This conversation is for everyone because everyone can be a leader. Let's arm ourselves with strategies to sidestep unproductive behaviors that fuel stress and fear
In today's episode, I'm talking with two of my favorite people: Becky Endicott and Jon McCoy, co-founders of We Are For Good. They pull back the curtain on one of their collective superpowers: A strategy they've used to grow their community to tens of thousands of nonprofit leaders and practitioners, and one of the simplest and most powerful ways to amplify your organization's impact. Content syndication.Content syndication is the process of turning a single piece of content into a ripple effect of engagement, growth, and community building. If you're leading a small or growing nonprofit and wondering how to make your voice louder and your footprint bigger, this conversation is a gold mine of strategies, inspiration, and real-life examples. We walk through how syndication works, and how, when paired with strategic storytelling and genuine engagement, you can use it to turn your mission into a movement!What you'll learn:The nuts and bolts of content syndication, and how it applies to the nonprofit sectorInnovative ways to repurpose content across different platforms without overwhelming your audience or team.The pivotal role of authenticity and human connection in content creation and community engagement.Key Takeaways:Understanding Syndication: Discover how syndication is not just about spreading content but strategically placing and tailoring it to spark engagement and growth.Impact Arc Framework: Learn how the Impact Arc Framework can guide your content strategy, ensuring every piece aligns with your mission and resonates with your audience.The Power of Stoking: Uncover the magic of 'stoking'—engaging with your content actively to fuel discussions, deepen relationships, and build a community of advocates.Strategic Storytelling: Embrace storytelling as your superpower, crafting narratives that connect emotionally, highlight real transformations, and stop your audience mid-scroll.Voice Authenticity: Realize the importance of maintaining a consistent, authentic voice that reflects your mission's soul and resonates deeply with your community.Step-by-Step Process:Identify Core Content: Pinpoint your organization's most impactful stories, messages, or educational materials.Adapt for Platforms: Tailor this content for various platforms, considering the format, audience preferences, and engagement styles unique to each.Engage and Respond: Don't just post and forget. Engage with your audience, respond to comments, and stoke conversations to build a loyal community.Monitor and Iterate: Keep an eye on how different pieces perform across platforms. Use these insights to refine your approach and content.Resources Mentioned:Impact Arc Framework: A strategic guide for content creation and distribution, ensuring every piece aligns with your nonprofit's goals and values.Otter.ai: An AI-powered transcription tool mentioned by Jon McCoy, useful for extracting key points from speeches or meetings and turning them into engaging content.Syndication Strategies from 'We Are For Good': Explore their podcast and resources to dive deeper into effective syndication practices.Connect With BrookeLinkedInInstagramYouTube
Welcome back to another week of the 9️⃣ Nonprofit Trends that Matter in 2024 Series! This week, we're delving into upskilling in the age of AI and new tech With technology advancing rapidly, it's essential to work smarter, not harder. Join us as we explore the power of AI, its ethical use, and how to balance it with your human empathy and lived experience. Special guest Shereese Floyd, Founder of AI Consultants for Nonprofits, is sharing her expertise on how we can upskill our teams in this modern era. We're talking about doubling fundraising with laser-targeted campaigns, streamlining operations with automated tasks and unlocking deeper donor connections. No matter where you are in the AI adoption curve, there's a path forward tailored to your organization's unique needs - you've got this
Welcome back to week three of our 9️⃣ Nonprofit Trends that Matter in 2024 Series! It's time to name the elephant in the room: Retention. But we aren't just talking about retaining our donors - the greatest retention issue that isn't talked about enough is the retention of our nonprofit staff. For a sector built on relationships, we have to build a culture that creates retention from the inside out. After all, if our staff isn't compelled to stay, why should our donors?
Discover the secrets to not just surviving but thriving in the nonprofit sector. Our 9️⃣Nonprofit Trends that Matter in 2024 Series continues
Join Jon and Becky as we kick off our 9 Nonprofit Trends That Matter in 2024 Series! This is where we introduce the trends we believe nonprofits should get behind in the new year and beyond. Over the next several weeks, we're rolling out each of these trends, curating resources for each one and bringing epic guests to share their insights all to help you elevate your mission in 2024. Join us to embrace this year with bravery and boldness!
Season 8 Finale
Jon and Becky are here with an episode all about getting geared up for the year ahead. As we're on the brink of 2024, it's the perfect time to take a breather, reflect on where you're at and map out some meaningful goals. You've likely been knee-deep in year-end fundraising, plotting out your business goals, and scheming up your strategy for the new year. But, we hope you'll take some time today to explore the 4 V's of Meaningful Goals. We're bringing you an actionable framework, crafted by Abby Fox, We Are For Good's Chief of Staff, that you can put into action right away whether you're a team of one or a large shop. Get ready for some impactful goal planning
"That employee giving campaign created an internal movement. And that movement then started to ripple."In this episode, Jon and Becky share their unique journeys from graphic design and marketing into the world of nonprofit fundraising and philanthropy. They discuss how their experiences led them to view themselves as "marketers disguised as fundraisers." We explore how breaking down silos between marketing, fundraising and other roles can amplify organizational impact, and how marketing can mobilize movements for your cause. This episode is an ode to the power of marketing in connecting people, building movements, and making believers of us all.Episode Highlights-Case Study: Employee Giving Campaign (9:40)-Authentic Marketing (17:00)-Building Movements around our Causes (27:00)-The Power of Community in Marketing (46:00)About Jon and Becky:Jon McCoy and Becky Endicott are the co-founders of We Are For Good and co-hosts of the top-ranked We Are For Good Podcast.We Are For Good is a new media ecosystem for the social impact sector, and is on a path to impact more than 1 million change-makers by 2025. They gather a community around shared values, connect + amplify creators by using the power of media to storytell, teach + activate around our vision of an Impact Uprising.The We Are For Good Podcast, with more than 450 episodes, has featured interviews with inspiring change-makers, best-selling authors + disruptive thought leaders including Seth Godin, Dan Pallotta, Vik & Scott Harrison, Nancy Brinker and so many more. Today We Are For Good is recognized by ListenNotes as one of the top 1% of all podcasts internationally. With more than 500,000+ downloads - and more than 20,000 monthly listeners.Guest links:Jon's LinkedIn profile: https://www.linkedin.com/in/jonathanpmccoy Becky's LinkedIn profile: https://www.linkedin.com/in/becky-endicott/ Additional links:We Are For Good***Hosted by the brilliant team at Feathr (https://www.feathr.co/).Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.Special thanks to our producer, We Are For Good Studios, and to Feathr's very own Max Anderson, who wrote and performed our theme song.
Cue the Party Poppers + Confetti Cannons
It's the Season 7️⃣ Finale
It's no secret that we believe in the power of storytelling to do more good in the world. We're wrapping up our Storytelling for Good Friday series with more of the most frequently asked questions we get about marketing from folks in our community. We're diving into the importance of storytelling for your mission, tools to unlock your inner storyteller and create a culture that values storytelling. Join us to get on a path toward a better - more inspiring - way to work
It's no secret that we believe in the power of storytelling to do more good in the world. In our new Storytelling for Good Friday series, we're diving into the importance of storytelling for your mission, tools to unlock your inner storyteller and create a culture that values storytelling. Join us to get on a path toward a better - more inspiring - way to work
We're wrapping up Small But Mighty: How Small Nonprofits are Raising Big Dollars in our Givebutter Friday series with an inspirational case study. As a small organization, hosting fundraising campaigns can feel daunting. It's typical to wonder... How do we get enough supporters? Who will fundraise on our behalf? What happens if we don't reach our goal? Where do we even begin? Jon, Becky and Floyd Jones have been breaking down how small organizations raise BIG funds through grassroots fundraising. In Part 3, we're chatting with Martice Sutton, the founder and executive director of Girls Going Global, a pipeline program to greater opportunities for girls. Tune in to hear from a small org making a BIG global impact
We're so excited to continue our Friday series with Givebutter called Small But Mighty: How Small Nonprofits are Raising Big Dollars. As a “small” organization, hosting fundraising campaigns can be a daunting task. It's typical to wonder... How do we get enough supporters? Who will fundraise on our behalf? What happens if we don't reach our goal? Where do we even begin? Join Jon, Becky, Floyd Jones and some special guests as we break down how small organizations are raising BIG funds through grassroots fundraising. In Part 2, we're exploring how to mobilize your movement. Tune in to get insights into building an authentic community that is unified around your mission and purpose.
We're so excited to kick off a new Friday series with Givebutter called Small But Mighty: How Small Nonprofits are Raising Big Dollars. As a “small” organization, hosting fundraising campaigns can be a daunting task. It's typical to wonder... How do we get enough supporters? Who will fundraise on our behalf? What happens if we don't reach our goal? Where do we even begin? Join Jon, Becky, Floyd Jones and some special guests as we break down how small organizations are raising BIG funds through grassroots fundraising. In Part 1, we're exploring how to tell your story and build your fundraising strategy. Tune in to get our playbook to find the right strategy for your org.
While at AFP ICON, Jon and Becky were thrilled to sit down with some of our favorite people (live and in-person!). During these conversations, 6️⃣ key trends emerged. This week we're exploring the final three trends: the power of building community to advance our work, the importance of authentic storytelling and a reminder to be human. We believe deeply in the democratization of free ideas so hope you'll tune in. Grab a notebook and prioritize your self-growth today
While at AFP ICON, Jon and Becky were thrilled to sit down with some of our favorite people (live and in-person!). During these conversations, 6️⃣ key trends emerged. This week we're exploring Fundraising Effectiveness Project data, how generosity looks different, and what's building within the data revolution. We believe deeply in the democratization of free ideas so hope you'll tune in. Grab a notebook and prioritize your self-growth today
This week we're mixing things up. Recorded LIVE during this year's AFP ICON, Jon McCoy and Becky Endicott from We are for Good are in the driver's seat, asking our weekly host, Noah Barnett, about key findings from the recently released State of Nonprofit Marketing report.The report is 24 pages full of statistics and insights built directly off responses from over 400 marketers, fundraisers, leaders, and experts in the nonprofit and association sectors. One of the biggest takeaways: marketing and fundraising aren't just line items — they have the unique opportunity of making an impact on an entire organization's health. From program to supporter impact, when marketers put the Good back into their marketing, communities win.Guest links:We are for Good Jon's LinkedIn profile Becky's LinkedIn profile Noah's LinkedIn profileAdditional links:The State of Nonprofit Marketing reportThe Good Marketing FrameworkFeathr***Hosted by the brilliant team at Feathr.Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.Special thanks to our producer, The Good Podcast Co, and to Feathr's very own Max Anderson, who wrote and performed our theme song.
It's time to reimagine the funder/nonprofit relationship. We're putting a flag in the ground to talk about how to evolve relationships and processes and make the grantee/funder relationship as symbiotic, empowering (and simple!) for all. Joining us is Hillary Fulton, Founder and principal of Hopeful Consulting. She's bringing her expertise from the nearly two decades she spent with one of the country's largest health funders, the Colorado Health Foundation. We're talking about how we can work together more seamlessly, how to have more open conversations, and what grantees and funders can both do to reimagine the way we chase impact - together. This is a don't-miss episode for any nonprofit org looking to strengthen their relationships with funders
Join Jon and Becky alongside two brilliant nonprofit digital marketers - Noah Barnett and Dana Snyder for a robust discussion about the basics of digital marketing
We're flipping the script on the 400th episode
Welcome back to our Friday Series, 9️⃣Trends that Matter in 2023. Today we're lifting our final trend, Trend #9: Normalize Rest. We're all about asking the bigger question here, “What if you cared as much about yourself as you did your mission?” Here to explore this topic with us is Kimberly O'Neil, an award-winning professor, executive leader, and social good expert who was the youngest African-American female city manager in the United States
Welcome back to our Friday Series, 9️⃣Trends that Matter in 2023. Today we're diving into Trend #8: Lock Arms for Impact. We can't go at this alone to accomplish the Impact Uprising. This is going to look a lot like breaking down walls, leaving our silos, and solving for the bigger picture - together. Joining the conversation is Anne Marie Dougherty, CEO of the Bob Woodruff Foundation. She's sharing her experience around partnerships and moving in lockstep together with other organizations. Tune in to get inspired to do more together
200: Nonprofit Leaders: Which Trends Should You Follow? (Becky Endicott & Jon McCoy)SUMMARYWhat key trends are you following as a leader in 2023? For the enterprising nonprofit executive, one of the best sources of cutting-edge information on hot topics in the sector is We Are For Good, and that's why we waited until the #200th episode of Your Path to Nonprofit Leadership to speak with Becky Endicott and Jon McCoy, two thought leaders in our sector who will zero in on some of the key trends that will help you steer your nonprofit in the right direction this year. ABOUT JONAfter a career of 15 years serving within the nonprofit sector - leading teams in marketing, design and annual giving - I left my job to create what I wanted to see in the world. An open table and place to connect this generation of nonprofit leaders with the best tools, guides and inspiration to take their impact further. We Are For Good was taken full time in 2020 - co-founded alongside my career-long dear friend Becky Endicott. The first phase of bringing our vision to life is the We Are For Good Podcast - which debuted in August 2020 as the #1 nonprofit podcast on Apple iTunes. Now counting more than 250 episodes, we regularly welcome some of the industry's most respected thought leaders as guests, and We Are For Good consistently ranks among the top downloaded nonprofit podcasts in the US and charts in more than a dozen countries worldwide.ABOUT BECKYWe Are For Good, a digital kindness and social impact community, is revolutionizing the nonprofit industry through profound compassion, best-in-class education/training, authentic storytelling and crazy good marketing all leading to an #ImpactUprising. Its podcast of the same name debuted at #1 in the nonprofit category and is frequented by nonprofit colleagues around the world as well as Do Gooders who are simply looking for a reason to smile or celebrate humanity. The company's ethos stems from the core belief that everyone matters, and our passion is to bring innovation, social impact, and, well - a little bit of good - into the world. You matter here. Come join our community or learn more at weareforgood.com or @weareforgood on most social platforms.EPISODE TOPICS & RESOURCES The Generosity Crisis: The Case for Radical Connection to Solve Humanity's Greatest Challenges by Bryan Crimmins et al.Learn more about Jon & Becky and We Are for Good hereTake our Podcast Survey and let us know what you want to hear!Check out Patton's book Your Path to Nonprofit Leadership: Seven Keys to Advancing Your Career in the Philanthropic Sector
Welcome back to our Friday Series, 9️⃣Trends that Matter in 2023. Today we're breaking down Trend #7: Be a Change Agent. This is the year to find your voice and stand proudly in support of a mission or movement. You have the power to make a difference in the world with your voice. Here to add a spark to this conversation is Tania Bhattacharyya, founder of Lumos Marketing and rockstar fundraiser (she's raised nearly $8M during her career!) Her superpower is lighting up women and leaders of color voices, opening doorways of opportunity and influence. Don't miss this conversation - we hope you'll walk away empowered to share your voice, story, experience and ideas
Interview with Jon McCoy, Contractor Listen to this episode and find out how Jon and his wife Vivian were changed by God and their desire to invest in global leaders who risk much for Jesus.
Welcome back to our Friday Series, Trends that Matter in 2023. We're going to explore Trend #6: Humanize the Digital Experience today on the podcast. With the emergence of new AI, humanizing the digital experience is more important than ever. Here with us is Nejeed Kassam, Co-Founder and CEO of Keela and Co-Founder of Fundraising Kit, to explore how nonprofits can bring humanity to the forefront of digital experiences. Tune in for a conversation about creativity, building systems of belonging, and how we can work with technology to make our work more human.
Welcome back to our Friday Series, 9️⃣Trends that Matter in 2023. Today we're exploring Trend #5: Community is Core. It's no secret that we believe community everything, and we want to empower you to co-build a community around your missions. The philosophy of community building is no longer “build it and they will come.” True community is building WITH people. Plus, this conversation means we get to hang out with one of the best community builders we know, Floyd Jones, Director of Community and Partnerships at Givebutter. Join us as we chat about building, engaging and activating those nearest and dearest to build movements that have the power to change the world
Welcome back to our Friday Series, 9️⃣ Trends that Matter in 2023 Today we're breaking down Trend #4: Marketing is Mission. Marketing is no longer a facet of your mission, it IS your mission manifested. Eric Ressler, Founder and Creative Director at Cosmic, is joining us for the conversation to break down why communication, design and marketing are keys to organizational success. Join us as we explore how the way you attract, market and find your believers is mission work.
Welcome back to our Friday Series, 9️⃣ Trends that Matter in 2023
Welcome back to our Friday Series, 9️⃣ Trends that Matter in 2023
OverviewWelcome back to our Habits of an Impactful Nonprofit Friday series. We're ending this series by looking at the entire nonprofit shop with Meghan Cressman, Senior Director of Development at New Story. We're bringing tips, case studies and the Do's/Dont's for a modern, innovative nonprofit. Tune in as we round out this Friday series with the belief that powerful impact-driven philanthropy transforms organizations, lifts up communities and changes lives
OverviewWelcome back to our Friday Series: The Habits of an Impactful Fundraiser. We simply couldn't miss the opportunity to talk all things donor relations with two of the most dynamic people we know - Lynne Wester (The DRG Group) and T. Clay Buck (TCB Fundraising). They're sharing their collective wisdom including the one KPI you need to measure, building an attitude of gratitude and mental health tips. Don't miss this action-packed episode created with the modern donor relations officer in-mind
OverviewWelcome back to our Friday Series: The Habits of an Impactful Fundraiser. This week we're chatting about impactful storytelling with Julia Campbell, nonprofit storytelling expert and our very first podcast guest. She's sharing her insight on defining your goal, balancing qualitative and quantitative information, and developing trust. Tune in for tips, case studies and the Do's/Dont's for the modern nonprofit storyteller.
If you're not an avid listener of the We Are for Good Podcast, you will be today after this episode! I have been so fortunate to become close friends with Jon McCoy and Becky Endicott over the past two years. With 35 combined years of experience in nonprofit development and marketing, they launched the We Are for Good brand and podcast in 2020. Ever since, their community has taken off like wildfire and they have quickly scaled to a top 1% “bingeable” podcast with more than 300 episodes and 250,000 downloads! Jon, Becky, and I talk about the power of community (including the magic of one-on-one interactions), the importance of cultural moments and using them as an invitation to spark conversation with your advocates and donors, and how they use their podcast as a springboard to fuel more content.Episode Partner: This episode is presented by Givebutter and MemoryFox.Nonprofits use Givebutter to replace multiple tools so they can launch fundraising campaigns, events, and auctions, communicate with their donors through email and free text blasts, update their websites' donate buttons and collection forms, and access a built-in CRM—all in one place. P.S. They just launched a free game-changing auction platform you'll want to check out! Create your FREE account here!Click HERE to watch our webinar replay!MemoryFox makes it easy to collect Community Generated Content through a secure, guided and custom-branded platform. You'll be able to share authentic and relatable content, reach more people, and grow your impact. Set up a demo with one of their storytelling experts at memoryfox.io/dana, plus get 10% off!Resources & LinksIf you want to make this Giving Tuesday even butter than last year, catch the replay of my free webinar with Floyd Jones, How To Set Up Your GivingTuesday Campaign in 1 Hour Without Pulling Your Hair Out! Go to positiveequation.com/givebutter to watch it and find out how your organization can qualify for $50,000!Connect with Jon and Becky on LinkedIn or via email: jon@weareforgood.com and becky@weareforgood.com. Tune in to the We Are for Good Podcast and learn more about Jon and Becky's incredible vision that serves the social impact sector. To continue the important conversations they're having, join their free community on Mighty Networks.Becky's favorite episode of their podcast is Episode 33, The Story of Gaining Ground Literacy with Lisa Shotts and Kirby Mackenzie. Jon's favorite is Episode 261, Solving the Leadership Crisis + The Mission of Global Citizen Year with Abby Falik.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Welcome back to our Friday Series: The Habits of an Impactful Fundraiser. This week we're chatting about the ins and outs of digital marketing and user experience with Marketer on a Mission Caroline Griffin who's breaking down the Habits of an Impactful Digital Strategist. We're bringing tips, case studies and the Do's/Dont's for a modern fundraiser. Caroline's tips are
Sometimes it's just helpful to have a framework, right? Tune in this Friday and listen as Jon and Becky breakdown how to build a Giving Tuesday plan that sticks, stands out and builds long after the campaign is over. We'll tackle 1) the bigger question (why do we do even do this anyway?), 2) How to build a campaign (using the Impact Arc framework), 3) branding + storytelling, 4) using momentum after the campaign, & 5) round out with some PRO Tips. This is your year, friends, and it's not too late. Let's build a scroll-stopping campaign that sings this year! ✌️Episode HighlightsThe bigger question around Giving Tuesday (2:00)What are you really trying to accomplish? (4:30)Crafting your Giving Tuesday goals (6:45)35 million people participated in Giving Tuesday last year (11:00)Applying the Impact Arc Framework (Staging, Storytelling + Syndication) to Giving Tuesday (14:45)Giving Tuesday pro tips (28:20)We want you to ask us your questions: Join us for How to Rock Giving Tuesday + Live Q&A on Nov. 1 at 11 a.m. CST (33:05) For more information and episode details visit: weareforgood.com/episode/343About Our Sponsor Givebutter
Jon McCoy shares his path into security from being a .NET developer. Jon is an active OWASP community member and works with blockchain security.Jon is well known in the OWASP community for his contributions and passion to help others. Jon started as a developer and specialized in .NET development. In this episode Jon shares his journey and advice from his very unique view point._______________________GuestJon McCoyPrincipal Security Engineer at an Undisclosed Fintech CompanyOn Twitter | https://twitter.com/thejonmccoy______________________HostPhillip WylieOn ITSPmagazine
Jon McCoy shares his path into security from being a .NET developer. Jon is an active OWASP community member and works with blockchain security.Jon is well known in the OWASP community for his contributions and passion to help others. Jon started as a developer and specialized in .NET development. In this episode Jon shares his journey and advice from his very unique view point._______________________GuestJon McCoyPrincipal Security Engineer at an Undisclosed Fintech CompanyOn Twitter | https://twitter.com/thejonmccoy______________________HostPhillip WylieOn ITSPmagazine
This Friday we're launching a new Friday Series called The Habits of an Impactful Fundraiser. We're starting by tearing down the old models of professional development and rewiring our brains to embrace learning differently and openly. We're bringing tips and examples of who's doing it well.
We're sharing a two-year birthday retrospect covering the Top 9️⃣ Revelations we've learned these past two years on the podcast. And we're bringing your voices onto the podcast about what this community has meant to you and how it's helped you better serve your mission. Check out Becky's blog post about her observations, and add your voice to the conversation in the Community. These revelations are only the beginning of what we're co-creating in this Impact Uprising✌️ Episode Highlights9 Revelations from 2 Years of Podcasting (10:00)1. Digital Community is the Future (11:00)2. Storytelling is the most powerful tool in the nonprofit arsenal. (12:30)3. Partnerships are evolving in new, exciting ways. (14:00)4. Your nonprofit friends are not ok right now. (18:00)5. People need a break from the world's heaviness to hear a story that's good. (22:00)6. Nonprofits investing in professional development and marketing are winning right now. (25:00)7. Nonprofit leaders must evolve quickly and humanly. (27:00)8. We must commit to thinking differently. (28:30)9. Just be nice. (29:00)Community really is everything (31:00)Join the We Are For Good CommunityDive in with We Are For Good PROLeave us a voicemail! (We would love to hear from you!)For more information and episode details visit: www.weareforgood.com/episode/317About our Sponsor Neon OneTechnology alone can't solve the challenges nonprofits face. That's why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.About our Sponsor VirtuousYou know we believe Everyone Matters - and we've witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. It's so much more than a nonprofit CRM. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement.Sound like Virtuous might be a fit for your organization? Learn more today at virtuous.org.About our Sponsor Feathr
Celebrate!
For nonprofits and the impact economy, technology is everything. But how we’ve come to expect it to show up as business leaders, nonprofit consumers, and philanthropic givers needs to be completely inverted. This is a conversation that picks apart from top to bottom why and how we can center our actions on humans and lead with values. Moreover, we cover why leading with values is becoming increasingly important for the next generation of nonprofit leaders, and the effects it produces when connected to marketing, transformation, and implementation. If you’re a giver, a business leader, or an application developer, this is a conversation not to miss, because, if you’re not leading with value and humanity first, you’re missing out. Episode Shownotes
Jon and Becky are two Oklahoma business partners and friends who have 35 combined years of experience in nonprofit development and marketing. He's the designer, she's the writer, but they call themselves "marketers disguised as fundraisers." They are a community that educates, uplifts, and amplifies the changemakers powering the nonprofit and social promising sectors, leading to an impact uprising. Highlights The meaning of impact uprising: believing in the power of philanthropy Finding your passion Connecting with like minded people The eight core values of their company Why serve the community Modernizing and elevating nonprofit Why the world turns to global rather than digital Training nonprofits and building donors Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork https://dogoodwork.io/work-with-raul https://dogoodwork.io/podcast Connect with Becky Endicott & Jon McCoy www.weareforgood.com https://www.instagram.com/accounts/login/?next=/weareforgood/ https://www.facebook.com/weareforgood/ https://www.linkedin.com/company/weareforgood/ https://www.youtube.com/channel/UC29Ed0AkksXVSluA66LmNxQ?view_as=subscriber https://www.pinterest.com/weareforgood/
Becky Endicott and Jonathan McCoy join Purposely Podcast to share their founder story about ‘We Are For Good' from Oklahoma, USA. This is a special episode for me, I am a massive fan of their podcast and their approach, and I launched Purposely at the same time - sharing similar values to them. Heading into our late-night recording I got to ask questions that I had been sitting on for over a year. We talk about the joy of a successful launch and how deciding to take the leap in the first place was ‘most definitely' a family decision. We talk about how they decided to reject start-up capital and instead bootstrap the platform using their own time and effort as well as their own money. They have worked as consultants in their spare time to keep money coming in to cover living expenses. The good news is that their launch success will mean they can go fulltime in the New Year. The topic of burnout soon comes up with both giving a very candid and honest assessment of how difficult it is to start and grow something at the same time as prioritising other family commitments. So what is We Are For Good? It is a digital kindness community that is working to revolutionize the nonprofit industry through profound compassion, best-in-class education/training, authentic storytelling and crazy good marketing all leading to an #ImpactUprising.' Becky and Jonathan launched in 2019, they are long time colleagues and close friends, as well as the proudest Oklahomans you will ever meet – they are also ‘American philanthropy royalty' who really believe in the power of giving and receiving ‘collective good'. We Are For Good has big dreams to revolutionize the nonprofit industry's professional development through online training and enhanced storytelling. Their vision is to cultivate an ‘Impact Uprising' aiming to connect more people to philanthropy. Its podcast of the same name debuted at #1 in the USA in the nonprofit category and is frequented by nonprofit colleagues around the world How did it all start Becky? ‘I stumbled upon this graphic design intern who was in a senior year of college, which is John, and I decided to hire him, we just kind of grew up together in nonprofits! We're both ridiculous idealist and we call ourselves marketers disguised as fundraisers. We just have this optimism for the world!” ‘We just loved working together and we ended up having this amazing experience developing and running a revolutionary employee giving campaign at our health care foundation that raised over a million and really cemented our working relationship. 10 years later it's like that million dollar campaign with 1000s of employee donors all over again, except this time it is our company.' --- Send in a voice message: https://anchor.fm/mark-longbottom2/message
In this episode, I share a conversation with Jonathan McCoy and Becky Endicott from We Are For Good, about a topic that's near and dear to my heart - nonprofits and changing the world. I've actually been on their podcast as well and we had SO MUCH FUN. I feel like we could have gone on for hours, they're my newfound besties, and you're going to flip at just how down-to-earth these folks are! Jon and Becky knew each other since college and both started out their careers in marketing. Becky Endicott was a marketer and writer, while Jon McCoy was a designer. They both served the nonprofit sector through the Oklahoma State University Foundation. And it was at this formative time, when they were entering into a billion dollar fundraising campaign, that they fell in love with the transformative power of philanthropy. Can you imagine two ridiculously young, ridiculous idealists, building the marketing for a billion dollar campaign?! Well, long story short, they pulled through and thus began their journey through their fundraising careers. But this dynamic duo wasn't quite satisfied, they wanted to give back MORE and still have time to be with their families! I mean, who says they can't have both, right?! And so, WE ARE FOR GOOD was born. Join us on this episode as we discuss how they turned their love for philanthropy into a thriving fundraising consultancy business committed to social impact initiatives. They'll be sharing what it's like to be two marketers in the nonprofit sector, the social impact of fundraising and volunteering, & how they're nurturing the younger generations interested in forging their path in the philanthropic space. So, make sure you tune in! In this episode, we explore: The story behind how Jonathan McCoy & Becky Endicott found and nurtured their passion for philanthropy and fundraising What it's like building a fundraising consultancy as marketers How they are serving the younger generation interested in forging their path in the nonprofit sector Social impact uprisings and how it can lead the world to a more philanthropic place LINKS MENTIONED IN THIS EPISODE: How to Use Financials to Show Impact - Stephanie Skryzowski Ungettable Get List Stephanie's blog post about her nonprofit experience and how you can change the world Master Your Nonprofit Numbers She's The First We Are For Good on Instagram We Are For Good on LinkedIn We Are For Good Community We Are For Good Workshops
Imagine you work at a nonprofit, where the hours are long, the cause is so big that it can feel overwhelming, and the pay is less than what is available in the corporate world. But you believe so deeply in the idea of nonprofits that you decide to leave your job, which has been stable for a decade, to start your own business, partnering with nonprofits to increase the amount of good they do. And then, as your approach the date of this career transition, a global pandemic causes an economic recession. Would you still make the leap? Becky Endicott and Jon McCoy, a pair of CAS alumni, did. On January 1, they left the Integris Foundation to create We are for Good, which produces podcasts and courses along with its for-hire services in branding and design, storytelling and writing, and consulting. They started with a bang, debuting at No. 1 on Apple Podcast's chart of nonprofit podcasts. We talk about why they went ahead and made the leap, how OSU helped prepare them for success, and what they wished more people understood about the world of nonprofits.
This week we had the absolute pleasure of being joined by Jon McCoy, better known to his fans as Jthemc. He has been making a difference in the world since he was a kid; now he's doing that through his music -- and gaining popularity by the day. We talked to him about how he started his career, what keeps him motivated, handling haters, and Kanye West. We hope you enjoy this conversation with Jon as much as we did. He's definitely a rapper to watch! Check him out on Spotify or Apple Music @ Jthemc and Instagram @gxldmine THANK. YOU. FOR. BEING. HERE. we are so grateful.
Jon McCoy is a security engineer, a developer, and a hacker; and a passionate OWASP advocate. Maybe even a hacker first. Jon has a passion to connect people and break down barriers between hackers and corporate folks. Jon explains the idea of hacker outreach and breaks down what we can expect if we venture to [...] The post Jon McCoy — Hacker outreach appeared first on Security Journey Podcasts.
Star Wars: Episode IX, Rogue One, Solo, Blade Runner 2049, Avengers: Age of Ultron, Edge of Tomorrow, World War Z, Concept Artist Jon's list of credits is mighty impressive, and he talks to host Kevin Dawson about his work on these and more. Hear the stories of how he was involved heavily in creating the zombie pile up the wall in World War Z, the exo-suit for Tom Cruise, how he nearly ruined Han Solo meeting Lando with a cup and how he and director Gareth Edwards sat and created THAT corridor scene in Rogue One.
On this week’s episode, Robert and Chris speak with Jon Mccoy and Jonathan Marcil about using Agile #AppSec in the Secure Development Lifecycle. They dive deeper into what is agile, how it can be used, some practical applications using security champions, and much more. Rate us on iTunes and provide a positive comment, please! The post Agile #AppSec (S02E12) – Application Security PodCast appeared first on Security Journey Podcasts.
Today we talk to Jon McCoy (@thejonmccoy), a developer turned security person. He’s been helping developers learn more about security. We talk about reverse engineering malware and .NET security, as well as a bit of security community, and the mindset to Reverse Engineer. The post Interview: The Mindset to Reverse Engineer (S01E15) – Application Security PodCast appeared first on Security Journey Podcasts.
Director of 80s Slasher comedy Easter Sunday Movie Jeremy Morehead and Producer Jason Delgado with added Guest Sound engineer and producer of the podcast Jon Mccoy joins us for episode 2 of the horror movie lounge where we once again discuss horror films and the horror genre including new props they have acquired, new movies they have seen and are looking forward to and A REVIEW OF IT FOLLOWS
Carl and Richard talk to Darth Vader, a.k.a. Jon McCoy who shows developers how to hack .NET apps in memory and on disk. This turns into a pretty dark discussion about how challenging it is to secure in depth - infiltration and exfiltration vectors, how protection tools (like anti-virus) are great mechanisms for spreading malware. And according to Jon, .NET is a great tool for hiding malicious code. He talks about how he can modify a .NET application while it is running and use it to manipulate and steal information. Not a happy show!Support this podcast at — https://redcircle.com/net-rocks/donations