Podcast appearances and mentions of Claude C Hopkins

Te doy los 10 consejos de copywriting que Claude C. Hopkins nos cuenta para mejorar los textos de venta de nuestros negocios.Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Talking ALL things content and marketing (and more), this insightful conversation between Evan (Content Executive at Australia's #1 digital marketing agency) and Matt (Founder of Goodo Studios) unpacks creative strategy in easy-to-digest ways. Referencing the likes of David Ogilvy and Claude C. Hopkins, the chat is jam-packed with laughs and killer insights. The boys serve up great tips like... 1. Focus on understanding the customer and producing content with intentionality. 2. Look to old advertising books for timeless wisdom in creative inspiration. 3. Have a core channel or activity that everything else supports and amplifies - don't try to be omni-channel too soon. 4. Provide clarity to clients and turn down work that isn't a good fit. 5. Hire proactively, empower your team, and learn to let go of creative control. Great notes from Matt on building a passionate team, scaling ad campaigns, and the importance of consistency in marketing as well!

Heute geht es um die ✨Morgenroutine ✨Wir sprechen in der elften Folge von Marketing-GeschichteN aber nicht über Yoga, Kaffee oder Workouts, sondern gehen der Frage nach, wann eigentlich das tägliche Zähneputzen mit Zahnpasta zur Routine wurde. Wir schauen uns die Geschichte von Pepsodent und Claude C. Hopkins ein wenig genauer an und verfolgen ganz kurz die Geschichte der Zahnpasta. Kontakt: Wenn du mir Feedback oder einen Themenvorschlag zukommen lassen möchtest: Instagram: @marketinggeschichtenMail: Marketinggeschichten@gmail.com Quellen (Auswahl) Bücher: Alyssa Picard, Making of the American Mouth: Dentists and Public Health in the Twentieth Century, 2009Charles Duhigg, The Power of Habit Claude C. Hopkins, My Life in Advertising Online: Zippa.com, The 10 Largest Toothpaste Brands in the United States National Geographic, Rinde, Asche & Urin: Zahnpasta von der Antike bis heutekiyo, Back to the roots: Eine kleine Zahnpflege Historie nndb.com, Albert Lasker unilever.com, Pepsodent Ton: AdvertJury, Pepsodent, YouTube Musik: AudioJungle/audiojungle.net Hosted on Acast. See acast.com/privacy for more information.

Chapter 1 What's Scientific Advertising Book by Claude C. HopkinsScientific Advertising is a book written by Claude C. Hopkins, a renowned advertising pioneer. First published in 1923, the book is often considered a foundation for modern advertising and has since become a classic in the field.In the book, Hopkins outlines his strategies and principles for effective advertising based on scientific principles and data-driven insights. He emphasizes the importance of testing and measuring advertising campaigns to ensure their effectiveness. Hopkins believed that advertising should be measurable and based on factual information, rather than subjective opinions or guesswork.The book covers various topics, including the importance of headline selection, the role of psychology in advertising, creating compelling offers, the significance of tracking and analyzing results, and the importance of understanding consumer behavior. It is filled with practical examples and case studies that illustrate Hopkins' principles in action.Many of the concepts discussed in Scientific Advertising are still widely applicable today, as they provide a timeless guide to creating effective advertising campaigns. The book continues to be recommended reading for marketers and advertisers looking to optimize their strategies and make data-driven decisions.Chapter 2 Is Scientific Advertising Book A Good BookYes, "Scientific Advertising" by Claude C. Hopkins is widely regarded as a classic and essential book in the field of advertising and marketing. It provides valuable insights and practical advice on advertising principles, techniques, and strategies that are still relevant today. The book emphasizes the importance of testing and measuring advertising campaigns to achieve optimal results. Many professionals consider it a must-read for anyone involved in the advertising industry.Chapter 3 Scientific Advertising Book by Claude C. Hopkins Summary"Scientific Advertising" is a book written by Claude C. Hopkins, one of the pioneers of modern advertising. First published in 1923, it remains a classic in the field and has been highly influential in shaping the principles of effective advertising.The book focuses on the importance of measuring and testing advertising campaigns to determine what truly works. Hopkins argues that advertising should be treated as a science, with hypotheses formulated and tested through data analysis. He emphasizes the need to track and measure the results of every advertisement to determine its effectiveness.Hopkins stresses the importance of understanding and appealing to consumer psychology. He emphasizes the need to align advertising messages with the desires and interests of the target audience. Hopkins suggests using research and data to identify key selling points and create compelling advertising messages that resonate with the target market.The author also highlights the significance of headlines in advertising. He promotes the use of impactful and attention-grabbing headlines that immediately communicate the value proposition. Hopkins emphasizes that the headline should focus on the customer's self-interest and address their specific needs and desires.Furthermore, Hopkins discusses the concept of salesmanship in print. He argues that advertising should be seen as an extension of the sales process, using persuasive techniques to convince and convert customers. He stresses the importance of presenting the advertising message in a clear, concise, and compelling manner.Throughout the book, Hopkins provides numerous examples and case studies to illustrate his points. He emphasizes the power of testing and experimentation to refine advertising strategies, rejecting...

What if I told you that a 1923 publication could hold the secret to your success in modern digital marketing? Today's episode opens a time capsule, dusting off the wisdom from Claude C Hopkins' "Scientific Advertising." Here, I marvel at Hopkins' foresight in scientifically measuring the effectiveness of newspaper ads and coupons - a century ago! I draw parallels to today's digital marketing landscape and underscore the importance of relentless testing and measurement in your marketing strategies.Next, I dive into the realm of psychology and its connection to marketing - a concept as old as advertising itself. In a world increasingly centered around personal connection, I explore the power of curiosity, the perception of price, and the role of personal branding. I also examine the importance of user-generated content, decoding the age-old understanding of human nature and its efficacy in designing marketing strategies. I'll share insights on using lead magnets effectively and the potency of giving samples to lure prospects.Finally, I delve into the significance of data and visuals in advertising. I unravel the strategic use of data, reminding you that specific facts and numbers are more persuasive than vague promises. I also stress the visual aspects of your ads, guiding you on selecting the right images to resonate with your audience. As I navigate through these timeless principles, I emphasize a culture of continuous testing and experimentation in marketing. So, tune in, learn from history, and let's elevate your digital marketing strategies together.Scientific Advertising on AmazonDownload Dash Hudson's Guide to 2024 Social Media Trends and get a free 15-day trial of Dash Hudson here: https://dashhudson.com/podcastLearn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Tony Preedy is a bit of a legend at Etail Towers and has one of the most rounded and in-depth knowledge of e-commerce performance (brand, digital marketing, CRM and business models) that we know. Having run through Tony's CV, we focus on Fruugo - its history, operation and market position. With a blend of incisive wit and deadpan humour, Tony talks about the importance of relevance and focus at scale ("We're not a marketplace, we're a very good marketing machine"), and how a combination of AI and human care can present 140 million SKUs in 40 markets - a combinatorial challenge resulting in c6billion combinations, and serving around 1800 different ads per second. An insight from Tony is the focus on ROAS (return on advertising spend). The bid model takes price, propensity and margin to determine whether or not to bid and if so at what level. This 'anticipation' and planning means that all transactions are profitable and there's no anxiety over CPC spend rising to unprofitable levels. Tony doffs a digital cap to Claude Hopkins (https://en.wikipedia.org/wiki/Claude_C._Hopkins), author a century ago of "Scientific Advertising", who emphasised the importance of copywriting for relevance (and whose book was seen in the background of several Mad Men episodes!).  Amongst many 'zingers' and insights, a further point of note was that 80+% of traffic comes to a product description page (PDP) - the lowest level of a site's hierarchy. Rather than being seen after a brand-first browsing and filtering journey, Tony's customers land straight at the 'here it is, buy it' level, and these pages have to carry the whole brand, product and service story. He mentions the importance of the on-page "carousels" of products to increase the number of products shown, fish for opportunity and how these carousels (rather than navigation or on-site search) then drive the browse journey.   So many more things covered in our 40 minutes in the studio, and we'll update the InternetRetailing.net page with the full transcript. --  Run time: 47 minutes INFORMATION: [

The book I mention is "Scientific Advertising" by Claude C Hopkins.

What is the future of marketing? With the many technological tools available today, marketers have so many chances to optimize their marketing efforts. But such tools, like ChatGPT, do not negate the need for traditional marketing techniques that focus on consumer behavior. So a good marketer needs to start by understanding his customer and diving deep into the Customer Value Journey (CVJ), which is the foundation for a successful marketing strategy. In this episode of The DigitalMarketer Podcast, host Mark de Grasse interviews James Bullis, founder and CEO of Ventin Webmaster Solutions, which specializes in building websites that help businesses grow. James has over 25 years of experience in web design and development, and he understands the importance of websites in reaching your target market and achieving your business goals.Tune in and discover how going back to the basics of marketing while embracing new technology can work wonders for your business. Enjoy the episode!Key Takeaways:00:50 - Can anyone really master the web? Why is James bringing back the “webmaster”?07:00 - Discover the secret to effective marketing12:14 - James talks about the process that went into rebranding his business, why he's switching to the subscription model, and how he's applying CVJ to his process15:00 - How ChatGPT helped James create his vision statement and understand his customer 18:39 - Technological developments that have the potential to solve the big problems in this world25:10 - Old School Marketers vs. New School Marketers26:34 - A timeless piece of advice to anyone who wants to get into marketing Resources:-Breakthrough Advertising by Eugene Schwartz - https://breakthroughadvertisingbook.com/-Time's Up!: The Subscription Business Model for Professional Firms by Paul Dunn and Ronald Baker - https://www.amazon.com/Times-Up-Subscription-Business-Professional/dp/1119893526-Scientific Advertising by Claude C. Hopkins - https://www.amazon.com/Scientific-Advertising-Claude-C-Hopkins/dp/1453821082Connect with James Bullis:Website - https://ventin.co/LinkedIn - https://www.linkedin.com/in/jmbullis/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &...

What is the future of marketing? With the many technological tools available today, marketers have so many chances to optimize their marketing efforts. But such tools, like ChatGPT, do not negate the need for traditional marketing techniques that focus on consumer behavior. So a good marketer needs to start by understanding his customer and diving deep into the Customer Value Journey (CVJ), which is the foundation for a successful marketing strategy. In this episode of The DigitalMarketer Podcast, host Mark de Grasse interviews James Bullis, founder and CEO of Ventin Webmaster Solutions, which specializes in building websites that help businesses grow. James has over 25 years of experience in web design and development, and he understands the importance of websites in reaching your target market and achieving your business goals.Tune in and discover how going back to the basics of marketing while embracing new technology can work wonders for your business. Enjoy the episode!Key Takeaways:00:50 - Can anyone really master the web? Why is James bringing back the “webmaster”?07:00 - Discover the secret to effective marketing12:14 - James talks about the process that went into rebranding his business, why he's switching to the subscription model, and how he's applying CVJ to his process15:00 - How ChatGPT helped James create his vision statement and understand his customer 18:39 - Technological developments that have the potential to solve the big problems in this world25:10 - Old School Marketers vs. New School Marketers26:34 - A timeless piece of advice to anyone who wants to get into marketing Resources:-Breakthrough Advertising by Eugene Schwartz - https://breakthroughadvertisingbook.com/-Time's Up!: The Subscription Business Model for Professional Firms by Paul Dunn and Ronald Baker - https://www.amazon.com/Times-Up-Subscription-Business-Professional/dp/1119893526-Scientific Advertising by Claude C. Hopkins - https://www.amazon.com/Scientific-Advertising-Claude-C-Hopkins/dp/1453821082Connect with James Bullis:Website - https://ventin.co/LinkedIn - https://www.linkedin.com/in/jmbullis/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of Scale

Callan Harrington is the Founder and CEO of Flashgrowth, a consulting and fractional executive company that helps startups and scaleups achieve sustainable growth from seed to exit. He is on a mission to help early-stage B2B companies build repeatable sales processes and win the war against the 17-month average tenure of a VP of sales. In today's episode, we'll discuss why the VP of sales average tenure has shrunk to just 17 months. We'll also cover what sales leaders can do to ensure their tenures are longer, worthwhile and profitable.  What You'll Learn: Why tenures for VP of Sales are so short Ways sales leaders can start their tenures on the right foot What a sales leader can do to improve their reputation How to win the war on the 17-month average tenure of a VP sales Proven ways to scale a business successfully Tips for keeping high performers happy The benefits of developing self-awareness in sales leadership Should salespeople be creating content? How to let go of perfect and embrace your mistakes The average tenure of a VP of sales was once sitting at a healthy 26 months, but now it's  just 17 months. And 17 months in such a position is not enough time to make the impact a leader is committed to making. Hopefully, with the tips from Callen, we can reverse this unfortunate trend and create full funnel freedom.  Links and Resources  When you need to hire top sales professionals, turn to a recruiting partner that speaks sales. Alaant Workforce Solutions. Learn more and book a discovery call at www.fullfunnelfreedom.com/alaant The perfect CRM system, streamlined business processes and happier customers – Eligeo CRM Inc can make it happen for your business. Go to www.fullfunnelfreedom.com/eligeo for more info Connect with Callan Harrington on LinkedIn - https://www.linkedin.com/in/callanharrington/ Flashgrowth.com - https://www.flashgrowth.com/ Scientific Advertising by Claude C Hopkins -  https://amzn.to/3rKBN3U Full Funnel Freedom https://fullfunnelfreedom.com The Sandler Summit 2023 https://www.hamish.sandler.com/orlando  Sandler on Instagram https://www.instagram.com/sandler_yyc/  Sandler in Calgary - www.hamish.sandler.com/howtosandler Connect with Hamish Knox on LinkedIn https://www.linkedin.com/in/hamishknox/  Sponsorship or guest inquiries - podcast@fullfunnelfreedom.com  

147.Bölümde Lumost podcastinden tanıdığımız Mars Athletic'te Chief Digital Officer (CDO) olarak görev yapan Mümtaz Demirci konuğum oldu. Dijital dönüşüm stratejileri geliştiriyor ve yeni projeler üretmeye devam ediyor. (00:00) - Açılış (03:24) - Mümtaz Demirci'yi tanıyoruz. (04:00) - Podcaste neden başladın? (05:22) - Growth nedir? Son yıllarda neden daha fazla duymaya başladık? Eric Peters - Lenny Rachitsky - Andrew Chan - Shannon Ellis - Elena Verna - Brian Balfour - Casey Winters Facebook örneği Growth yaklaşımının ortaya çıkışı. (10:15) - Growth yaklaşımı yıllar içinde nasıl değişti? Burada en başarılı örnekler hangi şirketler? (15:34) - Growth sistemi kurmanın öneminden bahsettin. Growth sistemi nasıl kurulabilir? (17:20) - Peki growth'un merkezinde ne var? Şirketler hangi noktaya daha fazla odaklanmalı? (18:45) - Growth'un temelinde Retention (üye tutundurma) olsa da şirketler daha çok Acquisition (üye kazanımı) tarafına odaklanmayı seviyor. Bunun sebepleri neler olabilir? (20:50) - Retention (Üye Tutundurma) nasıl iyileştirebilir? Bunu iyi yapan şirketler hangileri, neleri başarılı yapıyorlar? Chat GPT Google işe alma (26:45) - Retention(Üye Tutundurma) başarısı ile alışkanlık kazandırma arasında doğrudan bir ilişkiden bahsettin. Şirketler ürünlerine nasıl alışkanlık kazandırabilirler? Claude C. Hopkins - https://en.wikipedia.org/wiki/Claude_C._Hopkins (30:55) - Growth sistemi'nin içerisinde, Acquisition (üye kazanımı) tarafı nasıl işliyor? Burada zaman içinde neler değişti? (34:20) - Doğrusal bir akış yerine döngüsel akışa geçmenin yarattığı etkileri konuştuk. Acquisition (üye kazanımı) tarafındaki popüler dengelere şirketler üzerinden örnekler verebilir misin? Spotify - Glossier - Markafoni - Salesforce Spotify - Apple Google ve Amazonu Nasil Yendi? - https://www.goodreads.com/book/show/75534964-spotify---apple-google-ve-amazonu-nasil-yendi?ac=1&from_search=true&qid=bLPeNhWEUv&rank=2 The Playlist - https://en.wikipedia.org/wiki/The_Playlist_(TV_series) Invest Like the Best with Patrick O'Shaughnessy - https://open.spotify.com/show/22fi0RqfoBACCuQDv97wFO (41:14) - Büyük üçlüden sonuncusuna yani monetization (gelire dönüştürme) tarafı. Burada karı maksimize etmek için en iyi yöntem nedir? (44:28) - Buradan belki kullanıcı psikolojisi tarafına da bir geçiş yapmak gerekiyor. Psikoloji growth'un neresinde? (47:00) - Podcast boyunca verinin önemini konuşmuş olsak da ayrı bir parantez açmamak olmaz. Veriye dayalı ürün yönetiminin temellerini nelerdir? (49:50) - Kitap önerisi - Andrew Chan (50:43) - Son sözler (51:35) - Kapanış Lumost Podcast - www.lumost.net Mümtaz Demirci - https://www.linkedin.com/in/mumtazdemirci/ Sosyal Medya Hesaplarımız;   Twitter -     https://twitter.com/dunyatrendleri Instagram -     https://www.instagram.com/dunya.trendleri/ Linkedin -     https://www.linkedin.com/company/dunyatrendleri/ Youtube -     https://www.youtube.com/c/aykutbalcitv Goodreads -     https://www.goodreads.com/user/show/28342227-aykut-balc aykut@dunyatrendleri.com Bize Bağış Yapmak Patreon hesabımız -     https://www.patreon.com/dunyatrendleri

Nghe trọn nội dung sách nói Phòng Thí Nghiệm Của Nhà Quảng Cáo trên ứng dụng Voiz FM: https://voiz.vn/play/2267 “Phòng thí nghiệm của nhà quảng cáo” là một trong những quyển sách làm thay đổi ngành quảng cáo Mỹ những năm 1923, biến quảng cáo từ một trò may rủi trở thành một môn khoa học. Người làm quảng cáo phải năng suất hơn người bán hàng truyền thống gấp trăm lần, chứ đây không phải là một trò may rủi. Với tác giả, quảng cáo là 1 khoa học. Quyển sách là thành quả tư duy của Hopkins qua hàng loạt các chiến dịch mà chính tác giả đã thực hiện và đúc kết từ những năm đầu Thế kỉ XX. Hopkins vào ngành quảng cáo bằng cách quảng cáo đặt hàng (một phương thức tương tự các loại hình bán hàng qua mạng hay điện thoại ngày nay), thông qua các chiến dịch phát triển đại lí, chủ yếu là cho các doanh nghiệp thời kì sơ khai, nên có thể nói ông là hình mẫu cho những bạn đọc đang làm công việc quảng cáo đặt hàng ngày nay, và đặc biệt hữu ích cho các doanh nghiệp nhỏ với nguồn lực hạn chế. Tại ứng dụng sách nói Voiz FM, sách nói Phòng Thí Nghiệm Của Nhà Quảng Cáo được đầu tư chất lượng âm thanh và thu âm chuyên nghiệp, tốt nhất để mang lại trải nghiệm nghe tuyệt vời cho bạn. --- Về Voiz FM: Voiz FM là ứng dụng sách nói podcast ra mắt thị trường công nghệ từ năm 2019. Với gần 2000 tựa sách độc quyền, Voiz FM hiện đang là nền tảng sách nói podcast bản quyền hàng đầu Việt Nam. Bạn có thể trải nghiệm miễn phí đa dạng nội dung tại Voiz FM từ sách nói, podcast đến truyện nói, sách tóm tắt và nội dung dành cho thiếu nhi. --- Voiz FM website: https://voiz.vn/ Theo dõi Facebook Voiz FM: https://www.facebook.com/VoizFM Tham khảo thêm các bài viết review, tổng hợp, gợi ý sách để lựa chọn sách nói dễ dàng hơn tại trang Blog Voiz FM: http://blog.voiz.vn/ --- Cảm ơn bạn đã ủng hộ Voiz FM. Nếu bạn yêu thích sách nói Phòng Thí Nghiệm Của Nhà Quảng Cáo và các nội dung sách nói podcast khác, hãy đăng ký kênh để nhận thông báo về những nội dung mới nhất của Voiz FM channel nhé. Ngoài ra, bạn có thể nghe BẢN FULL ĐỘC QUYỀN hàng chục ngàn nội dung Chất lượng cao khác tại ứng dụng Voiz FM. Tải ứng dụng Voiz FM: voiz.vn/download #voizfm #sáchnói #podcast #sáchnóiPhòngThíNghiệmCủaNhàQuảngCáo #ClaudeCHopkins

Nghe trọn nội dung sách nói Đời Quảng Cáo trên ứng dụng Voiz FM: https://voiz.vn/play/2253 Palmolive khởi đầu chỉ với 700 USD quảng cáo thử nghiệm. Giờ đây nó là một phần của Colgate-Palmolive nổi tiếng toàn cầu. Pepsodent được sinh ra trong những đêm buồn tại một dự án thủy lợi ở Arizona. Giờ nó là một trong những nhãn hàng số một của Unilever. Goodyear đã từng chỉ dám chi 40 nghìn USD cho quảng cáo mỗi năm vì chả ai tin là có người quan tâm đến lốp xe. Giờ nó là công ty lốp xe ai ai cũng biết. Hopkins khởi đầu chỉ có 100 USD trong tay. Vào cuối đời, ông là một trong những cây đại thụ của ngành quảng cáo. Bạn thực sự không muốn nghe câu chuyện về họ sao? Quyển sách viết về những chiến dịch quảng cáo thực tiễn mà tác giả đã thực hiện cho các thương hiệu nổi tiếng như Palmolive, Pepsodent, Schlitz,… Sách cũng kể về cuộc đời Hopkins từ lúc cãi lời mẹ, từ bỏ sự nghiệp mục sư mà mẹ ông hằn mong, bị mẹ và cả cộng đồng từ mặt, cho đến lúc trở thành cha đẻ ngành quảng cáo hiện đại. Tại ứng dụng sách nói Voiz FM, sách nói Đời Quảng Cáo được đầu tư chất lượng âm thanh và thu âm chuyên nghiệp, tốt nhất để mang lại trải nghiệm nghe tuyệt vời cho bạn. --- Về Voiz FM: Voiz FM là ứng dụng sách nói podcast ra mắt thị trường công nghệ từ năm 2019. Với gần 2000 tựa sách độc quyền, Voiz FM hiện đang là nền tảng sách nói podcast bản quyền hàng đầu Việt Nam. Bạn có thể trải nghiệm miễn phí đa dạng nội dung tại Voiz FM từ sách nói, podcast đến truyện nói, sách tóm tắt và nội dung dành cho thiếu nhi. --- Voiz FM website: https://voiz.vn/ Theo dõi Facebook Voiz FM: https://www.facebook.com/VoizFM Tham khảo thêm các bài viết review, tổng hợp, gợi ý sách để lựa chọn sách nói dễ dàng hơn tại trang Blog Voiz FM: http://blog.voiz.vn/ --- Cảm ơn bạn đã ủng hộ Voiz FM. Nếu bạn yêu thích sách nói Đời Quảng Cáo và các nội dung sách nói podcast khác, hãy đăng ký kênh để nhận thông báo về những nội dung mới nhất của Voiz FM channel nhé. Ngoài ra, bạn có thể nghe BẢN FULL ĐỘC QUYỀN hàng chục ngàn nội dung Chất lượng cao khác tại ứng dụng Voiz FM. Tải ứng dụng Voiz FM: voiz.vn/download #voizfm #sáchnói #podcast #sáchnóiĐờiQuảngCáo #ClaudeHopkins

Live Better! Don't eat or drink anything sweet...really (only on occasion). Two great books first is "My Life In Advertising" by Claude C Hopkins and "So You Want to Start A Food Or Bev Business" by Douglas Raggio.

"Andrea, da dove posso cominciare a studiare il copywriting?”Questa è forse la domanda più frequente che mi viene rivolta. Devo ammettere che è anche una delle più importanti. Perché si sa, chi ben comincia è già a metà dell'opera.A farmela sono i miei clienti, gli studenti dei miei programmi Adepto e Seguace e chi in generale ha voglia di avvicinarsi al mondo della scrittura persuasiva.Studiare la comunicazione scritta ai fini commerciali è un'attività che richiede:tempo; forza di volontà;capacità di cercare le giuste informazioni.Di quest'ultime oggi ne trovi davvero ovunque. Ma non tutte sono di buona qualità. Non tutte sono essenziali. Anzi, a sentire cosa ti viene proposto sui social rischi solo di confonderti le idee!Per apprendere alcune delle basi del Copy Persuasivo®, puoi cominciare da un libro.Ce n'è uno in particolare che i marketer migliori al mondo continuano a rileggere all'infinito……nonostante sia stato pubblicato nel 1923.Ti sto parlando di "Scientific Advertising" di Claude C. Hopkins.Il suo autore ha fondato per l'appunto la corrente “scientifica” della pubblicità - che ho poi coniugato con la web analytics e lo storytelling continuo (via email ma non solo). "Ma Andrea, perché diavolo dovrei leggere un libro scritto 100 anni fa?”Perché i suoi insegnamenti sono a tutt'oggi insostituibili e basati sulle leggi eterne del mercato. Qualcosa che devi sapere come il Vangelo se vuoi avere successo con il tuo business o portare più risultati al tuo datore di lavoro. Già il suo titolo la dice lunga sul metodo che propone. Parliamo di un approccio “scientifico” votato alla quantificazione e alla tracciabilità di tutte le operazioni promozionali. Di come gli insegnamenti di Hopkins vanno applicati nella realtà attuale ne ho parlato a fondo in un Corso apposito - che però non è più in commercio (lo possono studiare solo i miei Seguaci e Adepti).Ma alcuni principi fondamentali te li condivido gratis nella nuova puntata del Podcast.Se poi vuoi studiare il testo originale da te- sappi che lo trovi gratis in lingua inglese, mentre in italiano ti costa come un cappuccino.Adesso non hai più scuse per startene a girare i pollici. Eccoti un piccolo anticipo della puntata di oggi:[5.44] Cosa devi fare per conquistare il tuo posto tra i Pro che applicano tutti i giorni gli insegnamenti del copy scientifico - nel minor tempo possibile. [08:08] Le critiche che ha attirato il messaggio di Hopkins (vediamo se sono fondate)[9:08] Perché tutti gli imprenditori hanno interesse a fare pubblicità scientifica, a dispetto di quanto credono (con saccenza) alcuni esponenti delle agenzie puramente “creative”.[10:03] Chi era davvero Claude Hopkins e perché la sua scuola ha causato un vero e proprio scisma nel mondo dell'advertising.[11:13] Il segreto scoperto da Hopkins che ti permette (oggi come ieri) di DOMINARE il mercato con la consapevolezza di un “dio sceso in terra”.[11:45] Come estendere l'approccio scientifico a ogni aspetto del tuo marketing (e non lasciare mai più nulla al caso).[12:08] L'arma più efficace per attirare l'attenzione delle persone sul tuo prodotto o servizio (e come usarla da vero professionista).[12:46] Ipse dixit: perché le origini del Copy Persuasivo® sono da ricercare nella filosofia greca - prima ancora che nei libri degli americani[12:46] Copywriter persuasivo vs copywriter creativo. Quello che devi sapere a tutti i costi - se il tuo obiettivo non è solo fare il figo, ma soprattutto realizzare profitti.***Inizia a guadagnare di più con le nostre risorse a portata di tutti:1) Il Piccolo Libro della Scrittura Persuasiva https://www.copypersuasivo.com/prodotto/piccolo-libro-della-scrittura-persuasiva-versione-tascabile2) Gli Attrezzi del Mestiere. 11 Fondamenta del Copy Persuasivo® https://www.copypersuasivo.com/prodotto/copy-persuasivo-attrezzi/3) Il Manuale SfornaClienti https://www.copypersuasivo.com/prodotto/manuale-sfornaclienti-paperback/4) “Video Marketing Persuasivo” nello shop di Copy persuasivo® https://www.copypersuasivo.com/prodotto/manuale-video-marketing-persuasivo-cartaceo/5) Le Armi Segrete della Pubblicità Innovativa. Appunti da "Breakthrough Advertising" di Eugene Schwartz: https://www.copypersuasivo.com/armi►►Scopri il nuovo Club di Copy Persuasivo®Sblocca oltre 120 ore di formazione sulla scrittura e sul marketing SfornaClienti, e potenzia i tuoi materiali con l'aiuto dei professionisti: https://club.copypersuasivo.comSe non segui la mia Newsletter, rimedia subito. Inserisci i tuoi dati su https://www.copypersuasivo.com/newsletter (riceverai in omaggio anche i miei “24 Modelli Copia Incolla di Scrittura Persuasiva pronti all'uso”)

Want to learn how how to use content clusters to grow your web traffic and some expert marketing tips? In this interview, Daniel Kingsley Daines-Hutt from Convert.com and Amp My Content: Indepth Content Promotion Training will teach us how to create content clusters to grow your traffic. Topics Discussed: 00:00 How Daniel Daines-Hutt got started with content marketing 07:30 Is Tiktok good for B2B marketing? 12:17 What is branding? And how does it relate to audience? 14:36 How to know your audience better 17:23 How to get started with CR 23:24 What should you name the menu items on your website? 28:47 What are content clusters and how can they help you grow traffic 34:57 How to start a content cluster 41:10 The power of pre-frame sequences in content marketing 47:15 How Convert.com uses case studies to attract more customers 47:40 What should a case study include? 48:70 The power of combining case studies with how-to guides 53:40 Ideal case study structure 60:53 Ways to distribute your content About Daniel Daniel Daines-Hutt: Daniel is the Content Master at Convert.com His goal is to take complex CRO topics and break them down so you not only understand them, but take action on them and see more lift from your business. A psychology and behaviour nerd, Daniel has a background in content marketing and direct response advertising which is surprisingly similar to CRO. Understand the audience, get them to take a positive action, measure the results, do more of the same etc. He's had articles in the top 10 of all time on Inbound, and the top articles for 2 years on Growthhackers, with content shared or referenced by the CEO's or heads of marketing from major companies. Resources mentioned: Scientific Advertising by Claude C. Hopkins Content Marketing For Traffic And Sales: How To Use Direct Response Copywriting, For More Effective Content Marketing by Daniel Daines-Hutt Daniel's case study: “I Was A Podcast Guest On 60+ Shows In 90 Days: Here's How You Can Do The Same, For Free“ Converts case study page https://www.convert.com/case-studies/ Jon Morrow's article (on narrative and emotion and how it helps) An article on testing landing pages that would be relevant for people wanting to a/b test and improve their case studies https://www.convert.com/blog/a-b-testing/ab-testing-marketing/ A free 15 day trial of Convert software if you want to use it to test any pages https://www.convert.com/free-trial/ An example of Convert's content cluster articles https://www.convert.com/blog/a-b-testing/ab-testing-guide/ Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ --- Send in a voice message: https://anchor.fm/authenticinfluence/message

By 1910 5.8 million phones were in use and five years later the transcontinental telephone line began to operate.Now there are an estimated 53 plus million people using a smart phone, and the phone is so smart that people don't use the phone element as much!They use their email. In this episode we look at what you should really not be doing in your emails to engage prospects, and which phrases you should retire immediately.Too many people are living in their inbox and won't call people, write letters or see them face to face. Of course in a WFA anywhere world and with C19 here are times when you can't.Claude C. Hopkins the marketing giant would be keen to translate his methods to email, we look at how he made people desire samples and what they can mean for the information you wish to share.Reconsider the quality of your written communication and connect other mediums and channels together making things more engaging for your clients and prospects and you. 

Finclass - Aprenda a investir com os melhores do mundo: https://bit.ly/podcast-socios-bp Como Viver de Renda com Marketing Digital - evento online no dia 30/08, às 20 horas: https://bit.ly/vrmkt_inscricao_yt ‎ É possível chegar ao 1º milhão trabalhando com marketing digital, mesmo começando do zero? ‎ Se você conhece um pouco desse mercado, ou mesmo se alguma vez ouviu falar no assunto, provavelmente já se fez uma pergunta semelhante a essa. ‎ Talvez você apenas não saiba como começar, quais são as possibilidades existentes, ou se é possível enriquecer mesmo sem colocar a cara nas redes sociais. ‎ Caso você já tenha começado, mas não conquistou resultados expressivos, deve se perguntar por quais motivos isso está acontecendo. ‎ A fim de auxiliar você nessa tarefa de desbravar esse novo mundo, e se juntar a milhares de pessoas que utilizam a internet e as redes sociais para criar negócios com custo baixo, grande poder de escala e margens elevadas, o 29° episódio do podcast “Os Sócios” irá responder todas essas perguntas. ‎ Para falar desse assunto, recebemos três especialistas, com resultados incríveis e trajetórias muito distintas no marketing digital: Duda Viera, Bettina Rudolph e Fernando Miranda. ‎ Hosts: Bruno Perini @bruno_perini e Malu Perini @maluperini Convidados: Duda Viera @mariaeduardasv, Bettina Rudolph @berudolph e Fernando Miranda @fernandomiranda777 ‎ Lista de livros citados: - The Big Black Book; Joseph Matheny, Jason Black e Nicholas Tharcher - Scientific advertising; Claude C. Hopkins

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

En este episodio, te hablaré sobre un pequeño botón llamado "Expansión de la Segmentación Detallada". El cual puede generar un impacto tanto positivo como negativo en tus campañas, según el uso que le des. Por eso, en este video te voy a explicar en qué consiste y los ÚNICOS dos casos en que debes usar este botón. Finalmente, quiero recomendarte un libro llamado Publicidad científica, escrito por Claude C. Hopkins, uno de los padres de la publicidad. En este libro, el autor nos da los principales aprendizajes que tuvo durante su vida para que otros emprendedores puedan tomar sus consejos y aumenten sus ventas. ¡Espero que te guste el episodio! Suscríbete para escuchar consejos sobre cómo vender por Redes Sociales y entrevistas con personas que están vendiendo exitosamente por Internet para que puedas aplicar sus mismas estrategias o sistemas.

Although marketing has evolved a great deal over the past 100 years, the same principles still apply because human psychology has not changed. This is why is, no matter how complicated the marketing landscape gets, simple copywriting remains the most powerful. No-one knows this better than today’s guest, Craig Clemens, an exceptional copywriter, brand-builder, and positioner. As co-founder of Golden Hippo, a leader in direct-to-consumer marketing that builds innovative health, beauty, and pet care brands, Craig knows that it takes to connect with customers effectively. In this episode, we dive into Craig’s fascinating marketing journey, including some of the profound sales and life lessons he learned from his time as a telemarketer. We also gain insights into Craig’s copywriting process, where he highlights the importance of market research. He does not believe in selling products but instead offering unique solutions to people's problems. We also hear more about Golden Hippo and its distinct approach to building brands. Along with this, we touch on politics, where Craig dissects how effective marketing is key to building momentum and a dedicated support base. Tune in today! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [01:07] Craig’s background and his journey from telemarketing to where he is now.  [04:38] Some of the biggest lessons that Craig learned from his time in telemarketing.  [06:16] Craig’s recommendations about the best copywriting resources. [07:28] Why successful companies are some of the best examples of great copywriting. [09:29] Hear why you should be wary about studying venture-backed companies’ ads. [10:59] What Craig’s daily copywriting and creative process looks like.  [12:17] The unique things about market research compared with other types of research. [13:56] Why good copywriting is about doing the simple things really well. [14:25] Gary Halbert’s copywriting advice and some of his seminal work. [17:56] Golden Hippo’s current hiring needs and reopening their offices.  [18:28] Details about Craig’s company before Golden Hippo, Breakthrough Media. [19:56] Golden Hippo’s founding story and current employee numbers. [21:13] Hear more about Golden Hippo’s unique culture around each of their brands. [22:32] The ads that Craig has written have generated over $1 billion in sales revenue! [24:16] Important lessons that Craig has learned about leadership as his career has evolved. [27:23] Marketers and founders that Craig is currently following. [28:46] Craig’s take on politics and the role that marketing plays in the political landscape. [33:37] Hear about Craig’s favorite business book and best business tool.   Resources From The Interview:   Craig Clemens Twitter Craig Clemens Instagram Craig Clemens LinkedIn Golden Hippo Eben Pagan Double Your Dating Claude C. Hopkins Robert Collier Eugene Schwartz Alexa Crunchbase WeWork Breakthrough Advertising Robert Pittman Gary Halbert Hemingway Editor Rachel Hollis The Boron Letters Tribal Leadership Russell Brunson John Reese Dean Graziosi Tony Robbins Brendon Burchard Donald Trump Twitter Mike Bloomberg Barack Obama Tim Ryan Must read book: Ready, Fire, Aim   Leave Some Feedback:   What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Eric Siu on Twitter

Heute präsentiere ich dir „Scientific Advertising“ von Claude C. Hopkins und freue mich darauf dir die TOP 3 Konzepte aus diesem Buch mit jeweils 3 konkreten Anwendungsbeispielen für bildende Künstler vorzustellen.  https://www.ikonenschmiede.de/blog/memo-serie-ep-9-scientific-advertising

How to maximize your chances of success in marketing through risk mitigating experiments. This idea came from Scientific Advertising by Claude C. Hopkins. Listen to the audiobook free: https://projectegg.co/audible Read the ebook/paperback: https://amzn.to/2MIW5WS The purpose of this podcast is to discuss concepts that I read about for five reasons... To hold myself accountable for actually retaining the information I read Share interesting ideas that I pick up from books with the world Promote the books I really enjoy so more people learn about them Encourage more people to read because reading improves lives Include affiliate links to the books I'm reading to build another stream of income --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/bens-book-club/support

Attracting leads is a whole lot more fun (and profitable!) than chasing them. But many real estate agents struggle with designing a lead gen system that works for the long term. Dean Jackson is the father of postcard farming, and he has created a method for getting prospects to raise their hands year after year. Today, Dean joins Tristan to discuss how his early days of cold calling inspired him to develop a postcard farming system. He shares the progression of his marketing strategy, from getting his name out there to getting prospects names to come in. Dean explains why he shifted from targeting clients in the market to sell NOW to cast a wider net in a particular neighborhood. Listen in for insight on how providing a free report on home prices leads to long-term success and learn why there is big opportunity in real estate for savvy agents who understand marketing! Key Takeaways How Dean was inspired by Claude Hopkins’ customer-centric approach to marketing Dean’s advice on building a business that fits naturally with your likes/tendencies How the hamster wheel of cold calling led Dean to create a postcard farming system Dean’s shift from getting his name out there to getting prospects names to come in How Dean leverages self-interest to attract clients in the market to sell NOW Why providing a free report on home prices has proven to be most successful How Dean supplements his postcard farming system with social media marketing The case study demonstrating the longevity of Dean’s free report strategy How Dean amplifies the impact of his postcards with ‘breaking news’ videos Why Dean sees big opportunity in real estate despite the likely market shift Connect with Dean Jackson GoGoAgent Connect with Lab Coat Agents Lab Coat Agents Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group Resources My Life in Advertising and Scientific Advertising by Claude C. Hopkins Strategic Coach

The Persuasion Code by Patrick Renvoise & Dr. Christophe Morin Today is a special day because within the last 24 hours the sequel to the most important business book in the past 95 years has been published.  Not since Scientific Advertising by Claude C. Hopkins, has the business book, Neuromarketing, Understanding the Buy Buttons in your Customer Brain, which sold 200,000 copies, changed the way we market and sell.  This is a book that launched hundreds of consultancies, created thousands of articles, numerous me-too books and changed marketing direction efforts for thousands of companies.  The sequel, long awaited and anticipated is “The Persuasion Code.”  We have Patrick Renvoise one of the co-authors with us today to discuss what this book delivers that so many have waited for.   For the uninitiated, Patrick explains Neuromarketing and then continues with: What he and his co-authored have learned in the intervening years since the original book was published. We discuss the considerable research, since the first book, which underpins this work. We ask what, if anything, he learned since 2001 which has surprised the authors? We discuss the famous Neuromap and ask if anything has changed in the  “Neuromap” brain based theory. Renvoise covers three take a ways that every marketer can learn that will change the way they sell and market.  About Patrick Renvoise, Co-Founder & Chief Persuasion Officer of SalesBrain Prior to co-founding SalesBrain Patrick, an expert in complex sales, was in charge of Business Development first at Silicon Graphics then at LinuxCare. While marketing super-computers and multi-million software solutions to some of the world’s most brilliant scientists at NASA, Shell, Boeing, Airbus, BMW, and more, he became fascinated by the human brain. Patrick then started to investigate a scientific model to explain how humans use their brain to make buying decisions. He spent 2 years researching and formalizing the first, 100% science-based PERSUASION model called NeuroMAP™. in 2002 Patrick and his business partner Dr. Christophe Morin co-authored the first book on Neuromarketing and published NeuroMAP™. This proprietary, award winning methodology has been used for the past 16 years to help over 6,000 companies worldwide SCIENTIFICALLY PERSUADE. In September 2018 Wiley published Patrick and Christophe’s second book titled “The Persuasion Code”. Following on the steps of Daniel Kahneman (2002 Nobel prize recipient) and Richard Thaler (2017 Nobel prize recipient) this book reveals the role of the Primal Brain or the Unconscious Brain in the process of PERSUASION (Kahneman named this brain the Fast Brain or System 1). Patrick received a Masters in Computer Science from the National Institute of Applied Sciences (Lyon, France). He is currently serving as Chief Neuromarketing Officer of SalesBrain. About SalesBrain SalesBrain, the world’s first neuromarketing agency, uses neuroscience discoveries to radically transform your sales and marketing performance by targeting the decision making part of your customer’s brain.  Using the proprietary NeuroMap™ persuasion model, SalesBrain customers scientifically PERSUADE with research, training and messaging services. Founded in 2002, SalesBrain has helped over 6,000 companies worldwide and has trained over 120,000 executives of 24 different nationalities. Awards In 2008 Patrick received the Vistage “Above and Beyond” speaker award. Vistage is the world’s largest CEO membership organization. In 2009 NeuroMAP™, received the “Next big thing in marketing” award from the American Marketing Association. The 2007 recipients of this award was Youtube. In 2011, 2014 & 2015 SalesBrain received the “Innovation Research Distinction” Award from the ARF (Advertising Research Foundation).

Quer aprender mais sobre copywriting? Este episódio é incrível e nosso convidado João Campos trouxe um conhecimento que poucas pessoas tem acesso! -> As 3 diferentes escolas de copy write (16m) As três escolas de copywriting: Benefícios, Provas e Idéias 1. BENEFÍCIOS (1914) * Claude C. Hopkins, John E. Kennedy e Albert Lasker Livro em português: A ciência da propaganda -https://www.estantevirtual.com.br/livros/claude-hopkins/a-ciencia-da-propaganda/892226551 * TRANSIÇÃO BENEFÍCIOS/BIG IDEA: (20m) - Gary Halbert (Livro The Boron Letters), Eugene Schwartz (1966), David Ogilvy (Começa BIG IDEA, Dan Kennedy Jay Abraham e John Carlton 2. PROVA (2005) * Aconteceu paralelo a transição de Benefícios/Big Ideas * Gary Bencivenga * Make them believe do Dan Kennedy 3. BIG IDEIA (http://theagora.com) - Bill Bonner, Mark Ford e Todd Brown - Livros: Great Leads, The Architecture of Persuasion, Copy Clinic, The Agora's Big Black Book - Clayton Makepeace - http://www.makepeacetotalpackage.com Livro: Quickstart Copywriting System - https://www.awai.com/p/qsc/ --------------------- Precisa de ajuda para criar seu podcast? Para produção, edição e distribuição entre em contato com cassiohff@gmail.com

Kyle Gray has helped dozens of startups and small businesses succeed in content marketing. He writes content that educates entrepreneurs on how to grow their businesses with content marketing, manage remote teams, and scale up their businesses. Kyle got his start as the content manager for WP Curve. He helped the startup grow to nearly 1 million in annual recurring revenue.   Quotes To Remember: “People aren’t aware that you exist and they need to know that you exist.” “You can’t just create one piece of content that’s going to do all of the jobs.” “We got to understand the different goals at the different stages and be able to create content that is appropriate for all of those goals.” “There is a kind of journey on figuring out who the best customer is.” “Storytelling impacts every level of your life.”   What You’ll Learn: What are the stages associated with the buyer’s journey Creating content based on every stage of the buyer’s journey How to use storytelling in creating content How to attract potential customers into the buyer’s journey   Key Links From The Show: Kyle’s Site AdEspresso Advance Your Reach Self Publishing School WP Curve   Recommended Books: The Story Engine by Kyle Gray The Obstacle Is the Way by Ryan Holiday Scientific Advertising by Claude C. Hopkins Progression by Sebastian Marshall   Support Breakthrough Success On Patreon Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience. I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success. You can support Breakthrough Success by going here.

We’re doing something a little different in this episode: highlighting the underappreciated value of bringing kindness to your community. If you bring kindness to every interaction you have during a transaction, people will bring kindness back to you, and it will go so much smoother.   Adam and Luke Swomley have had some mixed experiences in the real estate space, but they found a lot of success with Wholesaling – and they credit kindness for that success.   RESOURCES: Scientific Advertising by Claude C. Hopkins The Go-Giver: A Little Story About a Powerful Business Idea by Bob Burg Scaling Up by Verne Harnish Mastering the Rockefeller Habits by Verne Harnish

Paul Sokol is an electrical engineer by trade and the Campaign Builder Mad Scientist at Infusionsoft - a moniker earned due to his breadth of knowledge. His first experience with Infusionsoft was when he co-founded jiveSYSTEMS, a business-class video email platform, in 2008 while obtaining his Masters degree in signal processing from the University of Central Florida. The company still exists today and is successfully running very efficiently thanks to the automation capabilities of Infusionsoft. Since joining Infusionsoft formally as an employee in June 2011, he has provided over 1,000 hours of small business consulting and helped launch 200+ clients with Infusionsoft. He has authored the InfusionSoft Cookbook and numerous blog posts, been a guest on many webinars, and taught from stage at live events such as Infusionsoft's annual ICON. Currently, he works on the Small Business Success Method team as a Success Expert. When he isn't working or running his charity Keep Children Rockin, he can be found drumming in the local black metal band Elivagar and growing the Arizona heavy metal scene. System Ah-ha! Realizing that most of the process he was following could be automated with the tools he was selling, saving many minutes each time. Favorite System Tool S.T.A.C.T.S. (Strategies, Tactics, Assets, Contents, Tools, Skill) approach to system implementation. InfusionSoft's Campaign Builder Learning Resource InfusionSoft Cookbook, Paul Sokol (iscookbook.com, on Amazon) Scientific Advertising, Claude C. Hopkins (scientificadvertising.com/ScientificAdvertising.pdf) Digital Marketer (digitalmarketer.com) Gary Halbert (thegaryhalbertletter.com) Dan Kennedy (dankennedy.com) Advice “Go learn stuff!”  Contact Twitter: @voyicks LinkedIn: Voyicks PaulSokol.me (for Paul's email newsletter)

In this episode of the 'Renegade Recruiter Unleashed' I interview Vicky Fraser aka 'The Small Business Ass Kicker' ... We talk about the results Vicky has achieved in her business, how she did it and some of the obstacles she had to overcome along the way.. If you've ever wished there was a manual for the kind of stuff that really happens when you first start a business... You know, the frenzied work on everything that comes your way, the dry-mouthed panic during the fallow times, the crushing despair as you realise running a business never ever stops then you'll love this interview... For show notes, podcast updates and additional resources go to: http://therenegaderecruiter.com/     [3:46] You can't fire me because i quit! [7:45] Most people are pretty good communicators face to face, especially when they are talking about something that they know really well. [7:57] Communicating with their clients is simply communicating with another human being and thats all it is. People do business with people and not with businesses. [8:30] Just write the way you talk! [8:59] Get somebody to ask you about how you can help them solve their problems and just record the conversation. [14:45] All of that stuff is scary and it makes you push yourself out of your comfort zone and if you don't push yourself out of your comfort zone you're never gunna achieve what you could and you're never gunna risk failure and you're never gunna risk rejection and you don't learn anything from constant success. You learn from your little failures. [15:00] The only real failure is if you give up. [15:42] If you always do stuff that you know you're gunna get right you're never gunna learn anything and if you make mistakes and learn where you've gone wrong (if you feel safe to do that and feel ok to do that) then you can push yourself and safe in the knowledge if you do make a mistake thats ok, It doesn't mean that your stupid or a failure or anything else. It means that you're learning something. [16:11] We think that people are paying more attention to us than they actually are a lot of the time. [16:57] “Never compare your insides to someone else's outsides.” - Rob Lowe [18:03] Other peoples opinions of you in none of your damn business! [18:34] What you see is not necessarily the way things are. [24:01] You might be in a different industry but people are people are people and everybody has a problem that needs solving and if your product or service doesn't serve a problem for somebody then you shouldn't be selling it. [25:02] Its not the buisness its the people. [28:29] I don't abandon a company because they've make a mistake, i abandon a company because they don't deal with the mistake well. [28:40] There's very few mistakes that you can make that are completely irredeemable. [29:24] Its okay to sometimes not do what you would like to because you learn from it and move on. [29:47] Nobody cares about you and your buisness except you and your mum! [30:27] Everybody has an interesting story to tell but it doesn't come out from most business owners because they're afraid of standing out. [31:48] You don't have to be over the top crazy because sometimes it can seem a little but forced, don't try and be like somebody else but if you're just you…You know, really you and really honest about who you are and what you're doing and the people that you're trying to help you're gunna stand out automatically and in a quieter way than the kinda bells and whistles and Donald Trump. [34:34] Getting there attention first of all. Creating some interest/ Desire and the final thing is action. So your telling the reader exactly what you want them to do. [35:41] If you want somebody to do something you've gotta assume people want too be lead around and they wan too be told what to do, so you have to tell them in no uncertain terms. What to do, whats gunna happen when they do it, whats gunna happen if they don't do it and then tell them what to do again. [36:58] If you're getting results and people that you're working with are getting results and you're helping them then thats good, thats enough. You are enough. [37:56] We're prone to focus on the negative in our lives, everybody is because it's kinda an evolutionary survival trait. [39:04] As soon as you have a thought pop into your head that is kinda doing yourself doubt take it out and have a look at it and say is this really true or is my brain distorting it and 9 times out of 10 its not true at all. [40:26] Our brains are amazing and there also really stupid. [42:18] Everybody starts from somewhere or nowhere. [43:48] Nothing has any meaning but the meaning you give it. [47:39] When you run your own business you've got no accountability unless you go and find some. [52:51] Stop looking around at what everyone else is doing and concentrate on what you're doing.   Books - John Caples - Tested Advertising Methods Claude C. Hopkins - Scientific Advertising Robert Cialdini - Influence: Science and Practice Charles Duhigg - The Power of Habit Websites - http://www.businessforsuperheroes.com

Ben welcomes Marc-André Cournoyer of Coded Inc. to discuss self-marketing and sustaining info-product platforms. Thin How to Create Your Own Freaking Awesome Programming Language Influence- Robert Cialdini Scientific Advertising- Claude C. Hopkins Coded Inc. Growing Object-Oriented Software Guided by Tests Test-Driven Rails The Great Code Club Rejected Weekly Iteration