Podcasts about hennessey digital

Join Corey Quinn alongside Raj Ramanan, CEO of Herringbone Digital, and Jason Hennessey, Founder of Hennessey Digital, as they unpack the recent acquisition that marks a major shift in the agency world. They discuss how niche specialization, strategic alignment, and a client-first mindset fueled Hennessey Digital's growth, plus what comes next under Herringbone Digital's leadership. From the inside story of the acquisition to the evolving role of private equity in agency scaling, this episode explores the principles, people, and playbooks behind one of the most strategic moves in digital marketing. Episode Highlights: Beyond the Sale — Why the Hennessey Digital acquisition was built on partnership, not just profit. Client-First Growth — How prioritizing relationships over revenue leads to long-term success. Verticalization = Value — Why narrowing your focus creates stronger client outcomes. Private Equity, Public Wins — How smart capital and aligned incentives fuel sustainable growth. Leadership in Transition — What it takes to guide a team through big changes with clarity and trust. Authenticity Over Optics — The traits Jason and Raj look for in agency founders and partners. Profitability as a Strategy — Why getting lean before scaling up is a winning move. Culture is a Multiplier — How internal values drive external performance. The Power of Personal Brand — How Jason built Hennessey Digital's reputation from the ground up. Acquisition is Just the Start — What this deal signals for the future of specialized agencies. The resources mentioned in this episode are: Check out Hennessey Digital: https://hennessey.com Check out Herringbone Digital: https://www.herringbonedigital.com Visit Jason's website: https://www.jasonhennessey.com Connect with Jason on LinkedIn: https://www.linkedin.com/in/jhennessey Connect with Raj on LinkedIn: https://www.linkedin.com/in/rtramanan Listen to Ep 85 with Jason Hennessey - Building a $20M Agency Through SEO Specialization: https://www.coreyquinn.com/podcasts/the-deep-specialization-podcast/episodes/2148933224 Escape the generalist trap with my best-selling book “Anyone, Not Everyone” and discover how to become the go-to agency in a vertical market https://www.AnyoneNotEveryone.com

Non-Lawyer ownership, alternative business structures, venture capital pushing out the little guy… scary, right? Yeah, we get it—but should you be so worried about these new trends coming to law-firm business management? And later, Gyi and Conrad dig into Google's content guidance to help you understand how to effectively leverage content for your business & marketing strategies.  ----- For attorneys, the very thought of non-lawyers profiting off the practice of law is pretty darn repugnant. So, naturally, most lawyers are united in their distaste of venture capitalism, private equity, and big business making its way into digital marketing and law firm ownership. Is this resentment justified? Gyi and Conrad talk through the changing landscape of law firm business structures and what lawyers need to consider as they navigate this new reality. Next, what can you do to make sure your content stands out amongst your competitors? The guys discuss Google's SEO fundamentals for creating content their algorithm will promote. Figuring out how to drive traffic to your website might feel like a guessing game, but there are real, tactical methods for creating expert, trustworthy content that gets boosted by search engines. Check out more from Google: Creating Helpful, Reliable, People-First Content | Google Search Central | Documentation    The News: Jason Hennessey's firm Hennessey Digital was purchased by private equity. Answering Legal has launched a free AI-powered chatbot. You don't have to be a customer to use it, so you might as well check it out.  The Lunch Hour Legal Marketing website is live! And, coincidentally, you can sign up for the very exciting Lunch Hour Legal Marketing Summit right on our website! Hurry on over for that sweet early bird discount.  CallRail's Voice Assist comes out of beta mid-July! Keep an eye out for it.  Hit us up to do an Ignite Pitch at the LHLM Summit! If you've got 5 minutes worth of quirky, nerdy insights on a relevant topic, Gyi and Conrad would love to consider your pitch.   Suggested LHLM Episodes: HELP! My Marketing Agency Was Acquired — What You NEED To Know  What's In a Brand?   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok Chapters (Times Approximate) 0:00 Gyi Griswold Goes Michigan Roadtrippin' 2:48 The News 8:47 Is Venture Capital Getting Greedy?   21:30 Help With Google's Helpful Content

Experimentation drives innovation. In this Marketing Speak episode, we dive deep with Jason Hennessey, CEO of Hennessey Digital, as he shares his innovative journey in the SEO landscape. With over two decades of experience reverse-engineering Google's algorithms, Jason discusses his experimental strategies, including the use of AI-generated content and multilingual approaches that have significantly boosted traffic and revenue.  You'll hear about his business philosophy, emphasizing transparency and financial reinvestment, as well as his successful marketing maneuvers, like the "free book strategy" aimed at generating substantial recurring revenue. Jason also reflects on scaling his agency, his speaking engagements worldwide, and the unique challenges he faced along the way. If you're interested in scaling your business and staying ahead in the SEO game, definitely check out Jason's pioneering methods!  The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/484.

Struggling to scale your vertically positioned digital marketing agency? Finding it hard to stand out in a crowded market and attract premium clients? There's a better way to grow your business - and it starts with building a strong foundation of leadership, culture, and strategy. Join Corey Quinn as he sits down with Jason Hennessey, renowned SEO expert and Founder/CEO of Hennessey Digital, to uncover the secrets to building a thriving agency that stands the test of time. With years of experience in scaling and selling agencies and a proven track record in the legal vertical, Jason offers actionable advice tailored to agency owners looking to level up. You'll discover: How to create a clear vision and roadmap for your agency's growth The art of differentiation: standing out in a competitive market Leadership techniques for building and motivating a high-performing virtual team Strategies for client acquisition and sales, specifically in niche markets like legal Lessons from Jason's journey, including how to embrace your "zone of genius" and learn from mistakes Advice for hiring excellent salespeople for your agency (and why Jason failed at this in the beginning) If you're ready to transform your vertically-focused agency into a legacy business and take your team to the next level, this episode is a must-listen. “When we sell, we don't really hard sell. We educate… and we're so willing to say no if we're not a right fit.” - Jason Hennessey Here are some actionable key takeaways for agency founders: - Understanding your zone of genius helps in effective delegation. By focusing on what you do best and delegating the rest to capable team members, you can unlock significant growth and efficiency for your agency. - Strong leadership is crucial for scaling your agency and ensuring operational excellence. Hiring the right leaders enables you to focus on strategy and big-picture goals. - Maintaining a strong culture in a virtual environment is essential. A thriving culture transcends physical offices. Creating a cohesive and engaging virtual workplace fosters collaboration and loyalty, even in distributed teams. - Sales strategies should focus on education rather than hard selling. Educating your clients and building trust positions your agency as a knowledgeable and client-first partner, leading to long-term relationships and better outcomes. - A vivid vision provides clarity and direction for your company. Clearly articulating your agency's long-term vision inspires your team, aligns efforts, and attracts clients who resonate with your mission and values. The resources mentioned in this episode are: - Check out Hennessey Digital & Book a FREE 1-hour consultation: https://hennessey.com - Connect with Hennessey Digital on LinkedIn: https://www.linkedin.com/company/hennesseydigital - Check out Jason's website: https://www.jasonhennessey.com - Connect with Jason on LinkedIn: https://www.linkedin.com/in/jhennessey - Listen to The Jason Hennessey Podcast: https://www.jasonhennessey.com/podcast - Buy his books, “Law Firm SEO” & “Honest SEO”: https://www.jasonhennessey.com/books

Jason Hennessey, CEO of Hennessey Digital, shares cutting-edge SEO strategies for personal injury law firms, AI content optimization techniques, and proven methods for dominating local search results. Dominate your market today. Grab a copy of Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  In today's episode of Personal Injury Mastermind, Jason breaks down 24 years of legal SEO expertise into actionable insights for PI firms. He reveals advanced digital marketing tactics for content strategy, technical SEO, and review management that drive high-value case acquisition. We discuss: AI content creation strategies for law firm websites Technical SEO and URL structure best practices Review acquisition tactics for improved local rankings Content pruning strategies that preserve traffic Reddit marketing opportunities for law firms Modern link building techniques for legal websites Law firm naming strategies for SEO advantage Resources Motorcycle Accident Lawyer  Surfer SEO SEO for Lawyers: The Definitive Guide to Law Firm SEO Guest Details Jason Hennessey is the CEO of Hennessey Digital, a leading legal marketing agency founded after his successful exit from Everspark Interactive. Since 2001, he has specialized in SEO strategy, with deep expertise in personal injury law firm marketing. Jason Hennessey: LinkedIn, Instagram, Podcast,  Hennessey Digital: Website Book: Law Firm SEO, Honest SEO  Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro 06:43 AI Content Strategy  08:50 Content Pruning Strategy  12:29 Technical SEO & URL Structure  16:14 Law Firm Marketing Book Promo  17:00 Local SEO & Law Firm Naming  18:56 Link Building Philosophy  20:30 Review Strategy  23:30 Reddit Marketing Strategy  24:38 PIM Points & Conclusion Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Episode 60 of the "Everything Except The Law" podcast has arrived! Jason Hennessey, the CEO at Hennessey Digital, returns for his second appearance on the show. This conversation was recorded live at Answering Legal's 2024 Law Firm Summer Reboot Camp.In this episode, Jason and host Nick Werker discuss why SEO is far from dead, how law firms can adapt to Google's AI-driven search experience, whether it's okay to utilize AI-generated content and much more!About our guest: Jason Hennessey is an entrepreneur, internationally-recognized SEO expert, author, speaker, podcast host, and business coach. Since 2001, Jason has been reverse-engineering the Google algorithm as a self-taught student and practitioner of SEO and search marketing.After presenting his SEO knowledge to a group of lawyers in 2009, Jason founded and later sold Everspark Interactive, cementing his reputation as a thought leader and authority in SEO for the legal industry. As CEO of Hennessey Digital since 2015, Jason grew a small consultancy to a $20MM+ business that made the Inc. 5000 list for the sixth year in a row in 2023. He also runs SEO industry news site iloveseo.com and hosts The Jason Hennessey Podcast.Learn more about Hennessey Digital here: https://hennessey.com/Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law! Check out audio versions of the show on Apple Podcasts, Spotify and Anchor. Learn more about the show here: http://ow.ly/Eni250LekLgInterested in learning more about Answering Legal? Book an appointment to speak with us here: http://ow.ly/LSUq30sjviNYou can also give us a call at 631-400-8000 or go to www.answeringlegal.comThis podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.

Welcome to episode 234 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Jason Hennessey, CEO at Hennessey Digital. Jason Hennessey, entrepreneur, internationally-recognized SEO expert, author, speaker, podcast host, and business coach. Since 2001, Jason has been reverse-engineering the Google algorithm as a self-taught student and practitioner of SEO and search marketing. Jason's expertise has fueled the growth and successful sale of multiple businesses, starting with a pioneering dot-com venture in the wedding industry. Serving as the CEO of Hennessey Digital since 2015, Jason's leadership has transformed a modest consultancy into a thriving eight-figure agency, earning a place on the prestigious Inc. 5000 list for five consecutive years. He is also the author of two Amazon bestsellers titled Law Firm SEO and Honest SEO. As a sought-after keynote speaker and a frequent guest on podcasts and webinars, Jason shares his wealth of knowledge. He contributes as a columnist to respected publications such as the Washington Post and is a regular contributor to Entrepreneur, Forbes, Inc., Newsweek, and Rolling Stone Magazine. Jason's accomplishments extend to being honored with the Gold TITAN Business Award in the Entrepreneurship, Branding, Advertising, & Marketing category, as well as being recognized as a National Law Review Go-To Thought Leader. Jason's journey has been enriched by his experience as a United States Air Force veteran and his attainment of a Bachelor of Arts degree in Marketing from the University of Nevada, Las Vegas. Commencing his SEO career in Las Vegas and later establishing a strong presence in the legal industry in Atlanta, Jason now resides in the Los Angeles area with his wife, Bridget, and their three children.   What you'll learn about in this episode: 1. Digital PR for Quality Backlinks: Importance of digital PR in generating high-quality backlinks Securing backlinks from reputable sources to boost website popularity and domain authority 2. SEO Fundamentals and Google My Business: Technical optimization and quality content creation tailored to user intent Impact of Google My Business on local search rankings 3. AI in Content Creation: Leveraging AI-generated content alongside data-driven strategies Enhancing search rankings through AI integration 4. Intake Management: Addressing intake issues to convert leads into signed cases Improving intake processes to maximize marketing efforts 5. Building Trust and Credibility: Importance of building trust and credibility in attracting and retaining clients Effective SEO and digital PR strategies to enhance client relationships   Resources:  https://www.instagram.com/jasonhennessey/?hl=en https://www.youtube.com/channel/UCrorwnhMIn2-uxBuitqFLbA hennesseydigital.com jasonhennessey.com https://www.facebook.com/hennesseydigitalgrp/ https://twitter.com/jasonhennessey?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor https://www.linkedin.com/in/jhennessey/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

In Ep. 46, Senior Attorney Match's Jeremy E. Poock, Esq. discusses why the Books of Business of today's Senior Attorneys compare to taxi cab medallions in the Mid-2010s. Ep. 46 includes the following:   Topic 1: Uber in the 2010s: A Case Study of Disruption to Adoption   As Poock explains, in the early part of the mid-2010s, owners of taxi cab medallions “absolutely started to see the writing on the wall. . .  they started to feel in the early part of the 2010s the disruption that Uber had started to present - not getting as many rides to and from the airport, not getting as many rides from Midtown to Downtown.”   Why?   Simply stated, consumers proved in the 2010s that we prefer the convenience of ordering rides via the Uber app, rather than waiting to hail a taxi.   Topic 2: How the Books of Bus. of Sr. Attys. in the Mid-2020s Compares to Taxi Medallion Owners in the 2010s   As Poock points out, society's digital pivot in 2020 accelerated the e-disruption in the legal industry, causing consumers of legal services, i.e., clients, to pivot to searching for their lawyers online rather than rely upon yester-year's Word-of-Mouth custom of asking for lawyer referrals from their friends, relatives, work colleagues, professional advisors, etc.   Poock references an Exhibit “A” and Exhibit “B” to show how the largest law firms in America continue adopting SEO and invest in Google to attract the digital attention of potential clients. By example, Hennessey Digital's 2023 study, “America's Most Googled Personal Injury Law Firms” reports that Morgan & Morgan draws the attention of approximately 266,000 Google searches per month.   As Poock states, “[B]ecause clients are searching for their lawyers online, what we are seeing is that [Senior Attorneys'] revenues are actually going down because if you're not being found, you're not going to be hired. And if you're not hired by new clients, you're not going to be generating as much revenues.”   Poock also offers the following distinction between Senior Attorneys in the early part of the mid-2020s to taxi cab medallion owners in the early 2010s:   Unlike Uber drivers did who did not need either the medallions or taxi cabs of Taxi Medallion Owners, Growing Law Firms continue to need Senior Attorney-led law firms because senior attorneys continue to offer: (1) A Book of Business; (2) Their subject matter knowledge; (3) Their good will; and (4) Their Digital Value.   As Poock recommends: “[W]hile your Book of Business is . . . filled with clients, filled with referral sources, we are recommending that now, in the early part of the mid-2020s, is the ideal time for Senior Attorneys to consider selling to, joining, merging with, associating with Growing Law Firms that want and need what they have.”   Buzzer Beater: Why the Books of Business of Today's Senior Attorneys Compare to Taxi Medallions in the Mid-2010s   As the 2020s progress, the Books of Business of Senior Attorneys will become less valuable due to many Senior Attorneys not adopting Multi-Channel Digital Marketing and thereby not replenishing their Books of Business at a pace comparable to yester-year.   Unlike the digital disruption that led to the plummeting in value of taxi cab medallions in the 2010s, the digital disruption in the legal industry in the early part of the mid-2020s presents the right time for Senior Attorneys to consider selling their law firms while Senior Attorneys continue to have: (1) A valuable Book of Business filled with clients and referral sources; (2) Good Will; (3) Subject Matter Knowledge; and (4) A treasure trove of digital content that Growing Law Firms want and need.   As Poock states, though, “[I]f you wait too long, and as your Book of Business may continue to decrease in value, your practice will become worth less.”

Today, I'm joined by Jason Hennessey, an entrepreneur, SEO expert, and the CEO of Hennessey Digital, an award-winning marketing agency that specializes in legal marketing.  Following his service in the US Air Force, Jason dove into the world of SEO in 2001. After being bought out of his first agency by a partner, Jason started over again, launching Hennessey Digital in 2015. Since its launch, Hennessey Digital is now rapidly closing in on $20M in annual revenue under Jason's leadership. In addition to his agency work, Jason is also a columnist for the Washington Post and a regular contributor to both Entrepreneur, Inc. and the National Law Review. He's also the author of the #1 Amazon bestseller, “Honest SEO”. In this episode, you'll hear Jason break down the 3 core principles of SEO and a few SEO secrets, the value of spending big money on C-suite hires, and the pros and cons of outsourcing SEO vs. handling it in-house. Key Takeaways with Jason Hennessey Who is Jason Hennessey?  How chargebacks can ruin your business Making $40K in recurring consulting revenue Getting bought out of your business Building a 7-figure agency from scratch Should your agency only focus on one vertical? What to look for when hiring an SEO agency The 3 core principles of SEO  SEO secrets Hiring an agency vs. doing SEO internally How is AI impacting SEO and agencies?  Why to hire a coach Get the full show notes here: https://beyondamillion.com/125 Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM!

Join Nate Matherson as he sits down with Jason Hennessey for the thirty-third episode of the Optimize podcast. Jason is a multifaceted entrepreneur, renowned SEO expert, author, podcast host, U.S.A.F. Veteran, and dynamic speaker known for reverse-engineering the Google algorithm since 2001. As the CEO of Hennessey Digital since 2015, he has grown the agency into a multi-million-dollar enterprise, recognized on the Inc. 5000 list for five years, including 2023. He is also an acclaimed author of two Amazon bestsellers, including “Legal SEO” and "Honest SEO." In our episode today, Jason and Nate discuss a new topic for the Optimize Podcast, Legal SEO, but don't skip this episode, as the tips and strategies he shares apply to all industries. During the episode, Nate and Jason break down the evolution of organic search from the 2000s to the present, algorithm updates, backlink strategies, agency building, communication, and more! In this week's deep dive, Jason shares his experience with Legal SEO, offering insights into the competitive and heavily regulated industry. Listen to his strategies for building backlinks and executing content strategies, developing brand identity, and the importance of maintaining your company's or law firm's reputation. Rounding out the episode, Jason and Nate discuss building an agency from the ground up, hiring A-players, and managing communication and expectations in client-agency relationships. Closing out the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at podcast@positional.com.Resources:Join Positional's Private Beta Here: www.positional.comCheck-in with Nate on LinkedIn & TwitterCheck-in with Jason on LinkedIn & Twitter & Agency WebsiteBuy Jason's Books: Honest SEO & Legal SEO

Special Note: I owe Gen X an apology for this episode. Can you find my mistake? Get ready to dive into an exhilarating episode of Small Business Origins with your host, John Kelley, as he sits down with the charismatic Jason Hennessey, founder of Hennessy Digital. Buckle up for a thrilling ride through Jason's entrepreneurial journey, from spinning records as a DJ to mastering the digital world as an SEO expert. Join us for a rollercoaster ride through entrepreneurship, innovation, and success. Tune in to Small Business Origins and uncover the stories that inspire, educate, and entertain. Whether you're a small business owner or an aspiring entrepreneur, this episode is packed with insights you won't want to miss! Timestamps: 00:00: Welcome to Small Business Origins: A Front-Row Seat to the Lives of Entrepreneurs Making Waves! 05:01: Buckle Up for a Thrilling Ride with LAPD Air Division: Los Angeles Like You've Never Seen Before! 09:03: The Early Days: Entrepreneurship, Bonding, Work, and Play - Where It All Began! 16:14: From DJ Booth to Digital Dominance: Jason's Evolution into an Internet Entrepreneur and SEO Guru! 21:25: SEO Demystified: Unpacking the Value of SEO and Making It Accessible for Everyone! 25:32: The CEO Journey: Transitioning from SEO Specialist to Leader, and the Challenges Along the Way! 28:39: Revolutionize Your Business with Wingman: The Ultimate Marketing Automation Tool! 33:28: Fire and Entrepreneurship: The Unexpected Similarities Between Two Thrilling Careers! 36:58: Agency Growth: From Law Firm SEO to Nationwide Impact - The Hennessy Digital Story! 41:28: Triumph Over Adversity: Jason's Financial Struggles and His Inspiring Journey of Giving Back! 46:29: A Niche Digital Agency Expanding Horizons: The Legal Industry and Beyond! 47:13: Connect with Jason Hennessey: Learn, Engage, and Grow with a Digital Pioneer! 47:26: Virtual Coffees and Social Media: Jason's Inviting World on LinkedIn, Instagram, and Twitter! 47:55: Curiosity Unleashed: Follow Fascinating Journeys and Connect with Like-Minded Entrepreneurs! 48:22: A Heartfelt Thank You: Gratitude for Guests and Listeners Who Make Small Business Origins Shine! 48:47: Be Part of the Show: Thank Listeners and Encourage Suggestions for Future Guests! Links Mentioned: Jason Hennessey Website Jason Hennessey Twitter Jason Hennessey Instagram Jason Hennessey Facebook Jason Hennessey YouTube Jason Hennessey LinkedIn Jason Hennessey TikTok Jason Hennessey IMDB Beefy Marketing Website John Kelley Links Small Business Origins Online Visit our Sponsor: Wingman

Join us on The CEO Lawyer Podcast, the ultimate destination for captivating conversations with trailblazing experts. In this week's episode we have Jason Hennessy, the founder of Hennessey Digital, sharing his insights on how to take your business to the next level. Jason will be discussing the importance of complementary businesses and mentors, the value of SEO for organic search and lead generation, tips on hiring great people, and the role of mental clarity in business success. As a highly successful entrepreneur and digital marketing expert, Jason brings a wealth of knowledge and experience to the table. Don't miss this episode of The CEO Lawyer Podcast, where we dive deep into the world of digital marketing and business growth with Jason Hennessy. Tune in now!

The Importance of Content Consistency & How to Make Your Lead Form Work For You Welcome to episode 142 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Jason Hennessey and they talk about your content and lead response time. . Jason Hennessey is an entrepreneur, internationally-recognized SEO expert, business executive, author, podcast host, and thought leader whose commitment to transparency and continuous innovation has earned him a reputation for excellence in search marketing since 2001. A serial entrepreneur, Jason has founded and sold multiple successful businesses and has grown Hennessey Digital from a small consulting firm into an Inc. His debut book Law Firm SEO is an Amazon Best-Seller and is described as the holy grail of digital marketing for lawyers.   What you'll learn about in this episode: Insight into the Helpful Content Update by Google Why AI generating content is bad for business The benefits of video content Ways to improve your intake form and response Why you need consistency in your content   Resources:  Website: https://hennessey.com/ TikTok: https://twitter.com/jasonhennessey Facebook: https://www.facebook.com/hennesseydigitalgrp LinkedIn: https://www.linkedin.com/in/jhennessey/    Additional Resources: PILMMA's Super Summit https://learn.pilmma.org/pilmma-super-summit-2021 The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA's Free Resources: https://www.pilmma.org/free-resources/ PILMMA Join Page: https://learn.pilmma.org/join-pilmma  

In today's episode of the Jake Dunlap Show, Jason Hennessey joins us in an engaging conversation about his journey as an entrepreneur and self-taught SEO expert and the risks he's taken throughout his very successful career as a businessman. He talks about his childhood, a period that has been the foundation of his core values and strong character, his time in the Air Force and the way he transformed his passion for DJing into a million-dollar company. Later on, his status as a mastermind is again confirmed after he creates two very successful companies, Evanspark Interactive and Hennessey Digital, specialising in SEO and search marketing for the legal industry.    Time stamps: 00:35- Introducing Jason Hennessey;01:45- Going back in time- early memories and growing up in Copeg;06:25- Joining the Air Force and getting into Special Forces;08:55- Returning to his old love for DJing and getting into the entertainment business (he founded D.Jay's Entertainment straight from his Air Force dorm room);13:48- Learning SEO and transforming this new venture into a separate successful business.18:57- Giving an SEO-related presentation for the Atlanta DUI Lawyers gave him the idea to create Evanspark Interactive and later on Hennessey Digital (SEO and Digital Marketing Agencies).26:18- Staying relevant and finding the right people to keep your company growing.35:16- Next chapters- moving into growth by acquisition, writing another book and opening an Influencer Marketing Agency.  Quotes “Didn't really have much, but I grew up in a family that gave me all my core values, love, respect, manners, all the things that kind off build your character in life (...).” “I always had a hustle as a kid. My mom couldn't just give me money to buy a video game, I had to hustle, so I was the kid selling Blow Pops and Juicy Fruit out of my backpack.” “I created a T-shirt that says “ADHD is my superpower”, and it really is, it's an entrepreneurial superpower, but you don't know it back then because they're trying to fit you in to be a good student and to sit here and to listen and to study, (...) and I just knew I had this entrepreneurial DNA in me.” “You could be either bold or you could be smart and I think I was bolder where I just took the risk and said I'll just figure it out later, where sometimes people that are too smart don't take the risk. Some of the best entrepreneurs are bold and the reason why their companies grow is that they surround themselves with smart people.”______________________________Get in contact with Jason:WebsiteInstagramLinkedinFacebookThe Jason Hennessey PodcastHennessey Digital ______________________________Mentions: Juicy FruitBlow PopADHDASVABSpecial Forces“Thunderbirds”Sony PicturesNickelodeonParamount Pictures Henry Schuck  Founder and CEO of ZoomInfo (NASDAQ:ZI) a Go-To-Market Intelligence Solution for more than 25,000 companies worldwide. Henry Schuck- social media:WebsiteTwitterLinkedin Aaron WallBusiness Owner at SEO Book, a best-selling e-book and training program on SEO to guide new entrepreneurs, small businesses, ad agencies and large companies. SEO Book- social media:SEO Book- blogCompany WebsitePersonal Website__________________________Follow Jake:WebsiteInstagramLinkedInTwitter 

This special episode of Un-Billable Hour goes to the heart of your firm's existence: attracting and signing new clients in a digital world.  Guest Jason Hennessey of Hennessey Digital built his company through reverse engineering the Google algorithm. He's a respected leader in law firm marketing and offers valuable tips you can put to work today.  Learn core principles successful firms use to climb Google search rankings. Embrace the variables that help them adapt and shape their marketing to reach more potential new clients.  Hennessey's book, “Law Firm SEO” explains how search engine optimization works and empowers firms when they look to hire a marketer. The book is written for the layperson, explaining in plain language the principles of SEO. If you don't want to do it yourself, at least hold the teams you hire accountable.  Confused by SEO vs. Paid Search? It comes down to understanding marketing spend and outcomes. Learn what potential clients are looking for and how to hook them.  Plus, insights into website functionality, purposeful content strategies, and brand awareness. Attract more prospects and convert them to clients.  Special thanks to our sponsors LawClerk, Alert Communications, LawYaw, and Scorpion.

This special episode of Un-Billable Hour goes to the heart of your firm's existence: attracting and signing new clients in a digital world.  Guest Jason Hennessey of Hennessey Digital built his company through reverse engineering the Google algorithm. He's a respected leader in law firm marketing and offers valuable tips you can put to work today.  Learn core principles successful firms use to climb Google search rankings. Embrace the variables that help them adapt and shape their marketing to reach more potential new clients.  Hennessey's book, “Law Firm SEO” explains how search engine optimization works and empowers firms when they look to hire a marketer. The book is written for the layperson, explaining in plain language the principles of SEO. If you don't want to do it yourself, at least hold the teams you hire accountable.  Confused by SEO vs. Paid Search? It comes down to understanding marketing spend and outcomes. Learn what potential clients are looking for and how to hook them.  Plus, insights into website functionality, purposeful content strategies, and brand awareness. Attract more prospects and convert them to clients.  Special thanks to our sponsors LawClerk, Alert Communications, LawYaw, and Scorpion.

Jim and Dave speak with Navah Hopkins, a search industry veteran, has officially launched her consulting business, Navah Hopkins Consulting, LLC. Bill Hartzer.com reports:Navah is a a highly sought-after paid media and digital marketing strategist with over a decade of empowering brands and the agencies. In her new consulting firm, she plans on providing Digital marketing strategy, Account audits, SAAS product strategy, and General business strategy.In the past, Navah has worked for companies like Adzooma, Justuno, Hennessey Digital, and WordStream. I've known her for years as one of the world's best Paid Media specialists, and I've seen her speak about paid search and paid media at conferences such as Pubcon and State of Search.Navah has a passion for innovation, fueled by a hybrid of strategic partnerships, data analysis, and consumer engagement. She loves connecting people who can mutually benefit each other, leveraging innovation to solve socioeconomic issues, and maintaining bottom line thinking with an ethics driven perspective.Support this podcast at — https://redcircle.com/webcology/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

They say that “the riches are in the niches.” Well, Jason Hennessey proved them right. He's built a highly-successful SEO firm within the legal vertical (a niche of a niche?) He's CEO & Founder of Hennessey Digital. His LA-based agency has been named multiple times to Inc5000's list of the nation's fastest-growing companies. Since 2001, Jason has been reverse-engineering the Google algorithm as a self-taught student & practitioner of SEO and search engine marketing. He started Hennessey Digital in 2015 and has grown a small consultancy to a $10MM+ business with 130 employees. Jason is also author of the #1 Amazon Bestselling book “Law Firm SEO: Exposing the Google Algorithm to Help You Get More Cases” (but it's equally applicable to every industry) In this 20-min conversation, he reveals how he's scaled his team & put a Rockstar in every seat.  

THANK YOU FOR LISTENING! DETAILED SHOW NOTES FOR THIS AND ALL EPISODES LIVE HERE AT KIRKLEYHENNESSY.COM | CLICK HERE Jason Hennessey of Hennessey Digital and author of Law Firm SEO is on the line and dives in on the world of SEO, also known as Search Engine Optimization and how important this is to be on the front pages of Google. We sincerely welcome your feedback: Call the studio 24/7: 470-486-0484 Check out our social media links, CLICK HERE Our sponsors this week: Keller Williams, Woodstock, Georgia Anchor.FM Learn more about ad selections and your privacy with our policy: CLICK HERE --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

THANK YOU FOR LISTENING! DETAILED SHOW NOTES FOR THIS AND ALL EPISODES LIVE HERE AT KIRKLEYHENNESSY.COM | CLICK HERE Jason Hennessey of Hennessey Digital and author of Law Firm SEO is on the line and dives in on the world of SEO, also known as Search Engine Optimization and how important this is to be on the front pages of Google. We sincerely welcome your feedback: Call the studio 24/7: 470-486-0484 Check out our social media links, CLICK HERE Our sponsors this week: Keller Williams, Woodstock, Georgia Anchor.FM Learn more about ad selections and your privacy with our policy: CLICK HERE --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Episode 19 of the "Everything Except The Law" podcast has arrived! In this episode we speak with Jason Hennessey, an internationally-recognized SEO expert, and author of the book "Law Firm SEO: Exposing the Google Algorithm to Help You Get More Cases".  In this episode, Jason and podcast host Nick Werker discuss recent SEO trends, how investing in SEO can increase the value of your practice, whether or not content is still king and much more!   About our guest:  Jason Hennessey is a speaker, entrepreneur, and business executive. Since 2001, Jason has been reverse-engineering the Google algorithm as a self-taught student and practitioner of SEO and search marketing.   His expertise led him to grow and sell multiple businesses, starting with a dot-com in the wedding industry. After presenting his SEO knowledge to a group of lawyers in 2009, Jason founded and later sold Everspark Interactive, cementing his reputation as a thought leader and authority in SEO for the legal industry. As CEO of Hennessey Digital since 2015, Jason grew a small consultancy to a $10MM+ business that made the Inc. 5000 list for the third year in a row, and he also runs SEO industry news site iloveseo.com.  A keynote speaker and frequent podcast and webinar guest, Jason is a columnist for the Washington Post and a regular contributor to Entrepreneur, Inc., and the National Law Review. His team recently opened Hennessey Studios, a state-of-the-art audio and video production facility located in the Television Academy building in the heart of Hollywood where Jason hosts The Jason Hennessey Podcast interviewing entrepreneurs and business leaders. He also recently published Law Firm SEO, described as the “holy grail of digital marketing for lawyers.”  Buy your copy of "Law Firm SEO: Exposing the Google Algorithm to Help You Get More Cases" here: http://ow.ly/ZgM530s1BM3 Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law.   Read more helpful stuff from Answering Legal here: The Lawyer's Complete Guide To 2021: http://ow.ly/YzPe30rNBnrA Guide To Lawyer Wellness: http://ow.ly/ZxeS30rNBny11 Best Legal Softwares: http://ow.ly/djSP30rNBnZInterested in learning more about Answering Legal? Book an appointment to speak with us here: hhttps://www.answeringlegal.com/schedule-demo/ Give us a call at 631-400-8000 or go to www.answeringlegal.com

Hey CX Nation,In episode #145 of The CXChronicles Podcast we welcomed Jason Hennessey, CEO at Hennessey Digital based in Los Angelas, CA.Jason Hennessey is an internationally-recognized SEO expert, author, speaker, entrepreneur, and business executive. Since 2001, Jason has been reverse-engineering the Google algorithm as a self-taught student and practitioner of SEO and search marketing.His expertise led him to grow and sell multiple businesses, starting with a dot-com in the wedding industry. After presenting his SEO knowledge to a group of lawyers in 2009, Jason founded and later sold Everspark Interactive, cementing his reputation as a thought leader and authority in SEO for the legal industry. As CEO of Hennessey Digital since 2015, Jason grew a small consultancy to a $10MM+ business that made the Inc. 5000 list for the second year in a row in 2020, and he also runs SEO industry news site iloveseo.com. Adrian and Jason chat through The Four CX Pillars: Team,  Tools, Process & Feedback to share some of the tips & tricks that have worked for Hennessey Digital as they've built & grown their company and team.**Episode #145 Highlight Reel:**1. Learning from other successful entrepreneurs to build your personal playbook for success 2. Leveraging the power of SEO to help future customers find your business & brand  3. Using case studies and past customer success stories to grow your business 4.  Focusing on team building & leveraging others experience to drive business growth 5. How you can convert customer & employee feedback into tomorrow's great ideas for your scaling businessHuge thanks to Jason for coming on the CXCP and featuring his team's work and efforts in pushing the talent & location intelligence space into the future!Click here to learn more about Jason HennesseyClick here to learn more about Hennessey DigitalIf you enjoy The CXChronicles Podcast, please stop by your favorite podcast player and leave us a review, this is the easiest way we can find new listeners, guests and future CX'ers & be sure to grab a copy of our book "The Four CX Pillars To Grow Your Business on Amazon today!Reach out to us now at INFO@cxchronicles.com for more informationSupport the show (https://cxchronicles.com/)

In the last episode, Luke interviewed Jason Hennessey, founder of Hennessey Digital. We heard about Jason's life story and how Hennessey Digital came to be.This week's conversation highlights Hennessey Digital and what they're all about. The goal of this conversation between Jason and Luke is to help listeners like you understand if what Jason's company has to offer is something that would benefit you or someone you know.Listen in to Luke and Jason's conversation as they discuss who Hennessey Digital is best suited to help, who they really aren't good for, and why a law firm may or may not want to hire them.Support the show

Today's Marketing Speak guest found his niche and started a successful business from a random speaking event. Jason Hennessey is an author, entrepreneur, and internationally recognized SEO thought leader. He's the CEO and Founder of Hennessey Digital, a multimillion-dollar digital marketing agency recognized by Inc. as one of the fastest-growing private companies in the United States. In today's episode, Jason shares the powerful story of how he started working with lawyers without any legal background whatsoever. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/313.

What you'll learn in this episode: How to avoid SEO charlatans and ensure your digital agency is getting results Why a beautifully designed website doesn't necessarily equal a high-ranking website Why an SEO strategy means nothing if a firm doesn't have a proper intake system What insights you'll find in Jason's new book, “Law Firm SEO” About Jason Hennessey Jason Hennessey is an internationally recognized SEO expert, author, speaker, entrepreneur, and business executive. Since 2001, Jason has been reverse-engineering the Google algorithm as a self-taught student and practitioner of SEO and search marketing. His expertise led him to grow and sell multiple businesses, starting with a dot-com in the wedding industry. After presenting his SEO knowledge to a group of lawyers in 2009, Jason founded and later sold Everspark Interactive, cementing his reputation as a thought leader and authority in SEO for the legal industry. As CEO of Hennessey Digital since 2015, Jason grew a small consultancy to a $10MM+ business that made the Inc. 5000 list for the second year in a row in 2020, and he also runs SEO industry news site iloveseo.com. A keynote speaker and frequent podcast and webinar guest, Jason is a columnist for the Washington Post and a regular contributor to Entrepreneur, Inc., and the National Law Review. His team is currently preparing to open Hennessey Studios, a state-of-the-art audio and video production facility located in the Television Academy building in the heart of Hollywood where Jason will host a podcast interviewing entrepreneurs and business leaders. He also recently released his first book, Law Firm SEO, described as the “holy grail of digital marketing for lawyers.” Jason is a United States Air Force veteran and holds a Bachelor of Arts degree in Marketing from the University of Nevada, Las Vegas. A New York native, Jason launched his SEO career in Las Vegas and grew his reputation in the legal industry in Atlanta. He now lives in the Los Angeles area with his wife, Bridget, and their three children. Additional resources: Website: jasonhennessey.com  LinkedIn https://www.linkedin.com/in/jhennessey/ Instagram https://www.instagram.com/jasonhennessey/ Facebook https://www.facebook.com/jason.hennessey.399 Twitter: ​​https://twitter.com/jasonhennessey  Published Book: Law Firm SEO: Exposing the Google Algorithm to Help You Get More Cases Law Firm Marketing Catalyst Podcast Transcript: When Jason Hennessey discovered SEO in the early 2000s, it was a largely unknown novelty. Today, SEO is the cornerstone of digital marketing, and Jason leads a successful agency, Hennessey Digital, that specializes in SEO and digital marketing for law firms. He joined the Law Firm Marketing Catalyst Podcast to talk about how he landed in the legal industry, why he's so passionate about empowering lawyers to understand SEO, and why he wrote his new book, “Law Firm SEO.” Read the episode transcript here.  Sharon: Welcome to The Law Firm Marketing Catalyst Podcast. Today, my guest is Jason Hennessey,. Hennessey Digital works with law firms to maximize their SEO, their search engine optimization, and rankings. Today, with ranks being impacted by all aspects of the online world, Jason's firm works with law firms on their websites, blogs and social media in order to maximize their rankings on Google. We'll learn more about Hennessey Digital's work today. Jason, welcome to the podcast. Jason: Thank you, Sharon. I appreciate you having me. Sharon: We're so glad to have you. Thank you much. To me, SEO is its own art and science. You can't do a lot more besides that. You can't become an expert in other things. Tell us about your background there. Jason: It's not like I was a kid and I said, “I want to be an SEO person when I grow up.” There was no such thing. I got into SEO back in 2001. I had just finished college. I was going to UNLV in Las Vegas after I had gotten out the Air Force. I was contemplating taking the LSAT to get into law school, and then my journey took more of an entrepreneurial route. I started a couple of businesses. As a result of starting the businesses, I had to learn how to market these businesses, and search engine optimization was one of the first things I studied. Back then in 2001, when I got into SEO, there wasn't a lot of information on it. There were a couple of books that were reliable and a couple of blogs, so I started to read up on it and I got pretty good at it.  Then in about 2008, I was living in Atlanta, Georgia—we relocated our family there—and I got asked to speak to a group of lawyers. There were 50 DUI law firms that didn't compete with each other, and they met for a mastermind in Atlanta. I got up there, didn't know anything about legal marketing, but I gave a presentation about how I was able to rank on Google for the keyword “wedding themes,” because one of my businesses was an e-commerce website. As a result of me being transparent, a couple of relationships were made; a couple of business cards were handed out, and that was the genesis of how I got into legal marketing. Sharon: Were they banging your door down saying they wanted you to do that for them? What happened there? Jason: After I showed them exactly how they could rank their websites on Google for the terms that were important to them with practical examples, I think they realized they didn't want to do that themselves; they wanted somebody to do it for them, or they already had people that were doing this for them that weren't as transparent or weren't getting results. That's how the conversation went: “Here's my card. Do you do this?” I'm like, “Well, not really, but give me your card. Maybe we can talk.” I thought, “Maybe there's something here. Maybe there are law firms that really need help with their marketing. They should be getting paid to do what they're good at, and that's being good lawyers, being in the courtroom, depositions.” We got one or two clients as a result of that. We turned those clients into case studies, and then we used those studies to grow our business.  Sharon: Was there something that intrigued you about doing it in the legal world? Jason: It's probably one of the most competitive spaces from a digital marketing perspective. I was up for the challenge because here I was, ranking nationally for another competitive space, wedding favors and weddings, and this was a little bit different. I didn't know the vernacular of law, so I started to go the conferences. I would sit in the conferences and listen, and I would listen to the phone calls they were getting as clients were working with them to truly understand their world and that vernacular. Since 2008, I've been immersed in that industry, so I'm one of the thought leaders in legal marketing. I just published a book called “Law Firm SEO,” which I'm proud about.  Sharon: Congratulations! We'll have a link to the book and you can tell me more about it. Jason: Thank you. Sharon: In our experience, when we started out we were working with defense firms, and they were still wondering whether they needed a website, let alone SEO.  How do you find the reception now? Does everybody say, “Oh, yeah, we do that. We spend millions of dollars on it”? Jason: Yeah, we do a lot of work with personal injury law firms. There's a lot of demand in those markets, and those are some of the most competitive keywords from a pay-per-click perspective. There are lawyers that will pay $400 or $500 a click just to send somebody to their website. Over the years, we've also started to work with criminal defense lawyers, bankruptcy lawyers, even business attorneys as well. In fact, I actually found my business attorney—I live in Santa Clarita—by Googling. Even me, as a consumer on the other end, I use Google myself to try to find things, whether it's a restaurant or whatever. Particularly in this case, I found my business attorney that way.  Sharon: Now, everybody finds everything today. The first thing you do is go on Google or one of the search engines. Whether you want it to or not, it puts it right there.  Jason: Yes. Sharon: What's the reception? Today, is it more like, “Oh, tell me about it”? Is it more like, “We have guys who do that, but I'm not sure they're doing a good job”? What do you find? Jason: I think that's it. It's a very nebulous space, and most of the attorneys are not really educated on digital marketing. They should be, and it's a little intimidating. If you were to go to a bookstore and pick up a book on SEO, it's in the computer engineering section. Lawyers are not really—their brains, for the most part, generally aren't wired to be coders. That was one of the main reasons why I ended up writing this book. It was to educate and empower lawyers, whether you're just out of law school or if you run a very successful, hundred-person firm. It educates and empowers you to understand it without the complexity of understanding how to write code. I break it down in a very easy-to-understand format. As a result, lawyers will now be armed with the right information to make good decisions with their business, to know how to keep score when they're paying an SEO company, and overall how to not get taken advantage of. In our world, there are charlatans that, in some cases, will leverage the nebulous and confusing world of digital marketing. That was my biggest thing, to make sure lawyers are never getting taken advantage of in this world, too. Sharon: You're probably in a similar situation to us. Being a marketing and PR firm, we always find that if we're talking to a prospective client, they say, “We've done that. We've worked with people. It didn't work.” You find yourself being two steps behind before you even start. How do you handle that?  Jason: This is one of the ways, to be honest with you. When they say, “Hey, I don't know. I've been burned so many times. It just doesn't work. I'm not sure if I should even do this,” we never really sell anything. When we work with a client, we're never selling; we lead with education, and the education is based on our experiences with the clients we work with today. In some cases, we'll be able to show them why it wasn't working, and we'll be able to educate them in a way so they understand it. If they really want more information, then we'll basically mail them a book. If they're curious about why it's truly not working, we'll say, “Here, read the book. This will give you a much bigger understanding of what goes on behind the scenes.”  Sharon: Do you find today, because search engine rankings are so critical no matter what you do, that practice areas that weren't interested before are starting to come to you? Let's say the corporate practice area might have said, “What do I need it for?” Do you find they're showing more interest? Jason: Oh, yeah, 100%, corporate. We even work with Ben Crump, who's a national civil rights attorney. That wouldn't have been the practice area we would have started to go after as far as marketing ourselves 15 years ago; “Let's go after a civil rights attorney.” But now, it's important. There are different aspects of coming up with a strategy. Sometimes it's just educating. Even then, it's educating with answers, FAQs, and creating video content to be more of the trusted source when a consumer is in the market for an attorney for whatever it is they need the attorney for. So, there's definitely branding, there's direct response, and then sometimes there's educational content that they should be putting out on the web. Sharon: Are you called in by lawyers, by managing partners, by law firm marketers? Who calls you in? Jason: It really depends. We like working with marketing directors because they speak our language, but most of the attorneys we work with, a lot of them don't even spend a lot of time in the courtroom anymore. These are businesspeople that are very aggressive marketers. Sometimes the most successful lawyers are not the best in trial; it's the guys or the ladies that are actually the best marketers. In most cases, we either work with a marketing director or we'll work with the owner of the firm who is the partner that does the marketing, that one that's buying all the billboard ads and on TV and radio. That's typically who we work with. Sharon: Do you find that all works together? My question is, do you ever have to come in and say, “O.K., we've got to tear the website up and start over,” or “Let's take another look at your social media”? What happens? Jason: Yeah, in some cases, we'll take over a campaign and one of the first things we'll do is look at the website. We'll try to audit, like what are the blockers here, what's going to have the highest impact, what changes can we make right away that will have the highest impact? We'll get in and do that, but we also educate. We bring our clients along so they truly understand what we're doing and it's not confusing to them, because if it's not confusing to them, they'll appreciate us a little bit more. From there, once the site is fixed, sometimes we'll go for a redesign if that's needed.  Sometimes the sites are nice as-is and we can take that and fix the technical, SEO side of it. From there, it comes down to a couple of things, like maintaining the integrity of the technical code. We do that on a regular basis. We develop content strategies where we write and publish content on our client's behalf, and then there's the stuff you guys do with PR in bringing the eyeballs to the website. That's so important. We work with PR companies for some of our clients. We also do something called link building, and link building is how you boost the popularity of your website. When somebody links to another website with a blue underlined link, that's like currency on the web, and that's how websites become popular. Once a website becomes popular, that's how it ranks well in Google, and that's how you start to get traffic. Sharon: You talked about charlatans. Are there companies that promise to give you a thousand links by tomorrow or something? Jason: Yeah, avoid those. Sometimes it's better just getting one link by becoming a member of the National Trial Lawyers or becoming a member of the Better Business Bureau. Sometimes that one link is better than a thousand of those spammy links that you referenced there. Sharon: Yeah, there's a lot you find if you're clicking around. What would you rank as the biggest barrier to success in this area for law firms, or what mistakes do you see? I guess those are two questions. What mistakes do you see in law firms? Jason: Making sure that you're following the right playbook and you have an agency that has some success in the area of law, because there is a difference between somebody that has a great deal of experience with e-commerce versus working with law firms. That's important, but believe it or not, the other side is that a lot of lawyers are spending a lot of money to bring in more phone calls and more leads, but sometimes that's where they fall down; they're not really prepared on their end with the proper intake. This was actually something we ran a study on, because one of our clients was saying, “Hey, I don't know why, but the SEO just doesn't seem like it's working.” We're looking at all the traffic and phone calls, and it's a campaign that's doing very well and it was really surprising to us.  What we did was plant a lead into his intake. We filled out a form submission on his website, and it was a real, qualified lead. Thinking that we would get a phone call within at least an hour, nothing happened. Nothing happened the rest of the day, and it turned out that we got a call back two weeks later. We were like, “Well, that's the reason why.” If you're getting leads and you're getting back to people two weeks later, there's something obviously broken on your end with your intake. That inspired us to go out and do a whole study. We reached out to 700 law firms and planted the lead around the same time on a Monday morning. Believe it or not, 42 percent of the law firms that we reached out to didn't even respond back to us. Sharon: Wow! I can't say I'm surprised. So many times, we may not be handling the actual SEO, but we will work with the law firm and the people answering the phones to put a process together and that doesn't happen. Jason: That's critical, because it's one thing to spend a lot of money to generate the traffic and the leads, but to fall down when they actually call, that's a constraint. A lot of law firms during their growth, they have to fix that. Sharon: It's more than a constraint; it's a real waste of money if you're doing your job and they're not getting the phone calls. Jason: That's exactly right. Sharon: Then people are saying, “Well, if you're not going to respond, I'm going to call somewhere else.” Do you find resistance to search engine optimization? When you say that's what you do, do you find firms saying, “Oh, we do fine”? Jason: We're not in the business of cold calling people, because (a) good luck getting through the gatekeeper, and (b), you're selling what seems like snake oil in our industry because it has such a bad reputation. I think a lot of law firms don't really understand what is involved with SEO, so in some cases, they have a designer that designs them a new website and codes it and they say, “Do you do SEO?” and they say, “Yeah” and then they build a new website. A couple of weeks later, they have a nice website, and they think they have SEO now because they can check that box, like, “Oh yeah, my developer did the SEO on it.”  That couldn't be further from the truth. SEO is something else. It's like your health. Seriously, I look at it like that. If you want to remain healthy, you don't just eat an apple and say, “O.K., I'm good now.” It requires constant jogging and eating healthy and dieting, and that's how SEO is. SEO is a core to your business. You have to continue to maintain it; you have to continue to make it better. Publishing content on a regular basis is important, making sure there are no issues within the code on a regular basis is important. It's definitely an ongoing strategy. It's just a matter of how aggressive you want to be. Sharon: What haven't we talked about that you want to let us know? Jason: The book that I wrote again is called “Law Firm SEO.” You can find it on Amazon. Sharon: “Law Firm SEO.”  Why did you decide to write it? Jason: I decided to write this, again, because it's been 20 years of me learning this, and I genuinely wanted to give back.  Like I said, I wanted someone in law school that is interested in the business side of law to get a general sense of what this takes; what this world that I'm going to be competing in looks like. So, for $25 on Amazon, you can tap into 20 years of experience that I've had to go through. Sharon: At one point, lawyers could do this all themselves. You didn't have social media and everything else that you need to think about today. Jason: Yeah, and that's point of the book. When you're starting out, you either have time or you have money to solve a problem. For example, my sprinklers broke this weekend. I don't know a lot about sprinklers. I can invest my time into going on YouTube and watching videos about how to fix sprinklers, or I could just call somebody and they can come and fix it. I'd prefer to use my money, in this case, to have somebody that's more professional come and fix it, but if I didn't have the money, guess what? I'm going to have to watch YouTube and figure this out myself. I think that's the same with law firms, whether you're just getting started or if you've been in practice for a long time. It really comes down to time versus money. Do you really want to learn this and, if that's the case, spend some time reading about it?  The book was written in a way where those that read it could certainly spend time starting to learn and teach themselves this or, alternatively, you could be armed with information now that you've read the book, and then you could make a better decision in hiring somebody to help you. When people say, “Hey, is SEO still valuable? Should I be investing in this?” I don't think SEO is going away anytime soon. The question should be “Should I do SEO versus pay-per-click? Where would I invest my money?” I don't think it's an either/or question. I think if you're able to generate business from paid marketing, continue to feed that marketing channel with a budget and continue to generate business as a result of that. If you're able to generate business with organic, with SEO, again, same thing. Continue to test it, tweak it, and then keep ramping up where things are working. I think digital marketing for law firms is very valuable, and I genuinely hope those that are listening pick up the book, “Law Firm SEO”—it's available on Amazon—and I genuinely hope that you get some real value from it. Sharon: Jason, thank you so much for being with us today. This has been very interesting and informative. Jason: Thank you for having me. I appreciate it, Sharon.

After two decades in the field of SEO and legal marketing, Jason Hennessey, CEO of Hennessey Digital, wanted to give back to his community. During the pandemic, he was inspired to write and publish his book Law Firm SEO: Exposing the Google Algorithm to Help You Get More Cases to educate and empower legal professionals on the magic of SEO. In today's episode, host Alex Valencia and guest Jason Hennessey discuss how the SEO trifecta can help law firms get more cases.  At first, the concept of SEO can appear intimidating, but most people tend to overcomplicate it. SEO is realistically composed of three working parts: the integrity, content, and the popularity of the website. According to Jason, if you are attentive to these three areas, Google will work in your favor.   Google is searching for the ability to crawl through a website, see that it loads quickly, and doesn't contain duplicate content or broken links. It is necessary that a law firm owner knows what tools are needed to check and maintain the integrity of their website.  In addition, Google monetizes on content, so it becomes crucial for a firm to publish satisfying and relevant content on a consistent basis. Jason suggests paying attention to FAQs that come through your live chat and emails to help with content creation. In the end, a reputable website with applicable information will increase popularity and drive more traffic. While SEO can be the most powerful tool for a business, Jason also warns listeners on the existence of negative SEO. Stay on top of plugin updates to prevent your site from vulnerability to malware. Be aware of malicious attempts to ruin your credibility with spammy links and/or duplications of your website.  Tune in to this week's episode of The We Do Marketing Hour podcast for a conversation about the simplicity of SEO. You won't want to miss the chance to hear tips from industry expert Jason Hennessey on how to easily master the Google algorithm so that your firm can attain more clients and win more cases!  If you like what you hear, please follow and leave a review. Tune in every Wednesday wherever you get your podcasts!  Quotes: “I just wanted to clear the air, and I wanted people to actually become educated and empowered on how truly magical SEO is. And if it's done right, it can really make a radical difference to any business, but particularly your law firm.” (11:14-11:29) “Just the link value alone will make your website rank higher on Google for your terms.” (19:24-19:29) “Without content, Google can't monetize.” (21:01:21:04) “Google rewards websites that continue to publish content on a regular basis.” (21:33-21:38) “Just having a website that is technically sound and has really good content is just two pieces of the puzzle. You got to then include that third piece, which is popularity.” (24:23-24:32) “Negative SEO is real, and I just want people to be aware of that.” (38:19-38:22) Default Links: Purchase Jason's Book on Amazon: https://www.amazon.com/gp/product/1544519370/ref=as_li_tl?ie=UTF8&tag=jasontracking-20&camp=1789&creative=9325&linkCode=as2&creativeASIN=1544519370&linkId=232c5b9237c320dab5a895ac9066e1d1  For a FREE 1:1 consultation with Alex please visit: https://calendly.com/wdwc-alex/15min?month=2021-06  Link with Alex on LinkedIn: https://www.linkedin.com/in/wedowebcontent/ For guest speaker and topic requests, please send all inquiries to We Do Web Content's Director of Marketing Dina Davis, at contact@thewedomarketinghour.com  

In this episode, your host, Jeff Ford talks to Hennessey Digital's Jason Hennessey about SEO, legal, research, and more. Check out Jason's website here: https://www.jasonhennessey.com/

The global pandemic forced many businesses to adapt a work-from-home model for their employees for perhaps the first time, yet some companies have been operating remotely intentionally for years and finding great success with this approach. Is remote work the way of the future? How can businesses overcome the challenges of keeping employees engaged and connected, even while remote? To explore this question, we sat down with Jason Hennessey, an internationally-recognized SEO expert who founded Hennessey Digital in 2015, a remote-first digital agency that has since grown into a business valued at over $10 million with over 120 global employees. He'll share what inspired him to build a remote workforce from the start and his strategy for fostering strong internal communication, even without face-to-face interaction.

Google marketing expert Jason Hennessey of Hennessey Digital talks with Alan today about all things SEO. It doesn't matter if you are a lawyer. Jason's SEO knowledge is superb, and is great for any business owner to listen to. For video options, click one of the links below! https://youtu.be/MzpG8l1FD9w For more Ask Alan! The Podcast, click right here! https://cronelawfirmplc.com/resources/ask-alan/ Hennessey Digital: https://hennessey.com/

Jason Hennessey is an entrepreneur, internationally-recognized SEO expert, author, speaker, podcast host, and business coach. Since 2001, Jason has been reverse-engineering the Google algorithm as a self-taught student and practitioner of SEO and search marketing. Jason is also a United States Air Force veteran and holds a bachelor's degree in Marketing from the University of Nevada, Las Vegas. He loves teaching his expertise to others and recently launched iloveseo.com to help people DIY their SEO strategy. In this episode… In the world of entrepreneurship, it is essential to continually grow and develop your business. To do so, you must make some big decisions—from how to delegate your work to the type of employees to hire. But, how do you know which business decisions will result in success, and which will fail?  Jason Hennessey of Hennessey Digital explains that whether you're just starting your business or looking to expand to seven or eight figures, your success starts with your ability to make a gutsy decision. As he says, “In life, you have the power to create a future that wasn't going to happen; all you need to do is take action. Action creates results.”  In this episode of The Guts and Glory Show, Luis Scott sits down with Jason Hennessey, the Founder and CEO of Hennessey Digital, to discuss his entrepreneurial journey and how he grew his business to multimillion-dollar success. Jason talks about how to effectively network, the importance of investing in a skilled team, and his strategies for building a profitable business using SEO. Stay tuned! 

Search Engine Optimization (SEO) and Pay per Click (PPC) are both central to a successful PR strategy. But where should you start? What yields the best results? Find out from Navah Hopkins, Director of Paid Media at Hennessey Digital, who previously worked on SEO at WordStream. In this episode of the Social PR Secrets Podcast, host Lisa Buyer sits down with Navah Hopkins. Navah started out in SEO when the field was barely burgeoning. She is now heading the paid media division of Hennessy Digital. In this episode, Lisa and Navah discuss everything SEO and PPC, from attribution and bounce rate to algorithms and budgets. Where to Start? When asked whether companies should start with SEO or PPC, Navah answered with another question: what kind of budget and time are you willing to spend? Indeed, SEO cannot be tested in a short period of time. No matter how good a strategy is, it will only start yielding results in 6 to 9 months. With paid media, you need to be willing to spend more money, but it requires less waiting time. For fast results, Navah recommends running ads on Facebook but points out that only e-commerce businesses will get quality results from that strategy. With paid, she recommends starting more aggressively in the first thirty to sixty days to help the algorithms understand what you are all about. With SEO, start with my sure you’re site is great, otherwise, your SEO strategy will be rendered useless. Is my strategy successful? According to Navah, it is easy to realize when a PPC strategy is failing but with a good tracking system, everyone will realize they need to invest in SEO. That being said, one of the best ways to measure SEO and PPC success is to look at customers’ journey and conversion paths. Navah also advises that bounce rates need to be analyzed carefully. A high bounce rate isn’t necessarily bad, especially on a content-heavy platform like a blog. “Attribution and last-click attribution is one of the main reasons why SEO gets the short end of the stick,” said Navah. Unfortunately, Google Analytics defaults to last-click attribution, not showing the full journey. First click attribution is also misleading. Navah recommends showing clients models of revenues based on different attribution models. Message Mapping Message mapping is thinking about who your customer personas are and making sure you are not putting the same ads and content to everybody. To create these personas, analytics are incredibly important, specific audience segments. Is the Facebook algorithm really getting smarter? Which platforms should you use to learn more about SEO? What are the best workflow strategies when working from home? Listen to this episode to learn more from Navah! “SEO is like climate change, it’s silly people don’t believe in it.” - Navah Hopkins Some topics discussed in this episode include: SEO PPC Analytics Bounce rate

Navah Hopkins is the Director of Paid Media at Hennessey Digital to chat about what's going on in the paid world. Navah Hopkins is the Director of Paid Media at Hennessey Digital, an integrated digital marketing agency helping our customers own their markets via PPC, SEO, CRO, PR, and Content. A veteran of the digital marketing industry, she began as an SEO in 2008, transitioning to PPC in 2012. She manages the strategy and execution of paid media, as well as leading a team of paid search and paid social champions. Throughout her career, Navah has made a point to give back and loves sharing lessons learned on the international speaking circuit as well as local universities. She is a frequent contributor to SEJ, SEMrush, and WordStream blogs/webinars. In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, as well as serving as a resource for all practitioners to learn from and share with the community.

Navah Hopkins is my guest on this episode of Suds & Search. She is the Director of Paid Media at Hennessey Digital. She's a regular on PPC Hero's list of The Top 25 Most Influential Experts. Her writing is really exceptional. After this video, check out her column at Search Engine Journal. She's also a dynamic and in-demand speaker who presents all over the world. A short list of the conferences she's presented at include SMX, PubCon, HeroConf, Advanced Search Summit, and State of Search. For a limited time, she's offering free office hours. There's a link in the intro to schedule a time to speak with her. A self-described “PPC scythe,” Navah loves nothing more than guiding people on a path to profit and victory. During her appearance on Suds & Search, we tasted some local beers and talked about a range of ppc topics. She's has a wealth of knowledge about quality score and the myriad ways Quality score is misunderstood. We talked about ad copy (the good and the bad). We talked a little bit about a new course on SEMrush about competitive analysis that I encourage everyone to check out. Selfishly, I wanted to know more about message mapping, a topic Navah knows really well. Navah Hopkins Office Hours: (Sat 10 AM ET - 11 AM ET): https://zoom.us/j/323433308 Negative Keyword Post: https://www.searchenginejournal.com/negative-keywords-paid-search-campaigns/365834/ Message Mapping Webinar: https://www.semrush.com/webinars/increase-roi-with-intelligent-message-mapping/ QS April Fools Post: https://www.searchenginejournal.com/how-to-get-perfect-quality-scores/356496/ Twitter: @navahf Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesday's Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Navah Hopkins is the Director of Paid Media at Hennessey Digital, an integrated digital marketing agency helping our customers own their markets via PPC, SEO, CRO, PR, and Content. A veteran of the digital marketing industry, she began as an SEO in 2008, transitioning to PPC in 2012. She manages the strategy and execution of paid media, as well as leading a team of paid search and paid social champions. Prior to joining Hennessey, she served as Services Innovation Strategist for WordStream, working across the international book of SMBs and the agencies who serve them. In this role, she identified accounts facing obstacles, helped customers overcome these obstacles, and relayed feedback to the customer success, product, and ad partner teams so all could proactively empower clients to profit. Throughout her career, Navah has made a point to give back and loves sharing lessons learned on the international speaking circuit as well as local universities. She is a frequent contributor to SEJ, SEMrush, and WordStream blogs/webinars. In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, as well as serving as a resource for all practitioners to learn from and share with the community.

Your executive leadership team can make your company or break it. Hiring the executive leadership team is the process of finding people with the right experience, values, and fit for your company stage. You want to hire your executive leadership team slowly and develop them with strong leadership. My guest today is Jason Hennessey, Founder of Hennessey Digital. His company was ranked #290 in the 2019 Inc 5000 list. Jason's company has grown fast because of a strong executive leadership team. When he realized that he needed to put his trust in others, he knew it would take an understanding of his leadership. Tune in to our conversation as we talk about aligning the executive leadership team to the company goals.   Get the show notes for Establish Your Executive Leadership Team For Faster Growth with Jason Hennessey at Hennessey Digital Click to Tweet: Listening to an amazing episode on Growth Think Tank with featuring Jason Hennessey with me your host @GeneHammett http://bit.ly/GTTJasonHennessey #Leadership #ExecutiveLeadershipTeam #GHepisode502 #GTTepisodes #Podcasts Give Growth Think Tank a review on iTunes!