Podcasts about how we get

How We Get 5 Qualified Real Estate Agent Referral Appointments Per Day, Every Day.   Welcome to the Loan Officer Marketing Podcast! In today's episode, hosts Carl White and Chris Johnstone are joined by Jennifer Woodland, a standout in our concierge program, for an in-depth chat on appointment setting.   They'll reveal powerful strategies to help loan officers make the most of their time and increase closings by building valuable realtor connections. Jenn brings firsthand insights on how her team connects with past clients, pre-approved buyers, and top-notch real estate agents to set up high-value appointments that lead to real growth.   Watch as Chris Johnstone and Carl White speaks with Jennifer about…   Why realtor referrals are gold and how to secure them. How to effectively set appointments with past clients and agents. Proven ways to stay energized and motivated while making calls ● The game-changing role of tech and automation in appointment setting.   Plus, Jenn shares eye-opening stats comparing closing ratios for social media leads versus realtor referrals—and reveals why investing in agent relationships is the smartest way for loan officers to spend their time.   Want to take your appointment setting to the next level? Visit http://loappointments.com/ and learn how our concierge program can help you reach your goals!   Please drop us a 5-star rating and review to support us so we can keep bringing you top-value podcast episodes.

The Spanish-speaking community is exploding in growth in the U.S. Find out how your local church can engage the Latino community more effectively as Phil Cooke interviews Angel Jordan, director of Hispanic Initiatives at the Billy Graham Evangelistic Association. Join them as they explore the varying aspects of Latino culture, the needs represented, and the opportunities for outreach and discipleship within the Hispanic community. Bonus topic includes ways you can partner with a Spanish-speaking church to empower them to reach the Hispanic community. Please like, rate and share this episode! Get my book: “The Way Back: How Christians Blew Our Credibility and How We Get it Back” Print and Kindle: https://amzn.to/2QhIFSYAudio: https://amzn.to/3mQDOwe(As an Amazon Associate, I earn from qualifying purchases. This helps support my channel and allows us to continue making videos like this. Thank you for the support!) Subscribe to My Podcast for more good advice for leaders and creatives: https://podcasts.apple.com/us/podcast/phil-cooke-podcast/id1439369056 Prefer video? Subscribe to My YouTube Channel and Get More Great Advice https://www.youtube.com/c/philcookeofficial?sub_confirmation=1 New episodes are uploaded every Wednesday. Make sure to Subscribe and hit the Notification bell to be notified when they go live.  *Helping leaders navigate their calling and career in today's distracted media-driven culture*Do you have a message or story the world needs to hear? As a Hollywood producer and media consultant, I offer advice for leaders and creatives each week on creative leadership, digital media, branding and marketing strategies, film and TV production – and the faith to take you from where you are to where you want to be in your career.  Other Great Resources: Sign up for my blog and get immediate access to a free download that will inspire your creative leadership at https://www.philcooke.com Follow me:Twitter https://twitter.com/philcooke Facebook https://www.facebook.com/philcookepage/ Instagram https://www.instagram.com/philcooke/ LinkedIn: https://www.linkedin.com/in/philcookepage/ YouTube: https://www.youtube.com/c/philcookeofficial?sub_confirmation=1 Find out about Cooke Media Group here: https://www.cookemediagroup.com  *More About This Episode* Reaching the Hispanic Community: Interview with Angel Jordan, Billy Graham Evangelistic AssociationSecular companies recognize the huge potential of the Hispanic community, but the church has been slow to reach out. This episode will help pastors and ministry leaders understand why outreach matters and what your church can do to bring the gospel to the Spanish-speaking community in your city. About Angel JordanAngel Jordan is the Director of Hispanic Initiatives at the Billy Graham Evangelistic Association  (BGEA) and Samaritan's Purse. He has a great passion for the integral mission and the unity of the church. Angel holds a BA in Marketing and Advertising, an MA in Digital Advertising, and an MA in Christian Studies. He is a certified facilitator of CQ® and for Global Perspectives.  Find out more about BGEA here: https://billygraham.org/ Find out more about Samaritan's Purse here: https://www.samaritanspurse.org/

1. Why We Must Seek it -2. What it looks Like-3. How We Get and Keep it

Todd Clouser is The Worst Marketer In The World at Lavender. He's also Co-Host of the Cheat Codes podcast. Prior, Todd held marketing leadership roles at Refine Labs (demand strategy and research for B2B growth stage startups). Why would I bring on the worst marketer in the world? I guess a better question to ask is, why would you want to call yourself the worst marketer in the world? Well, maybe you should just listen to this episode. Will Allred (Co-Founder and COO at Lavender) joined me for Ep. 130 (this was before their next round of funding was announced) and it's called “How We Get 35%-50% Response Rates From Our Sales Emails.” About Lavender: founded in 2020, 18 people now, and on the funding side they've raised Series A ($13.2M total). A quick description: The #1 sales email assistant. Write better emails, get more replies. 9.9/10 on G2. 10k+ users. In this episode we cover: What does “creative” mean to you (HINT: there are 3 types of content and you have to think about the purpose of your content so that you pick the best type); A lot of people make educational content on LinkedIn but Todd makes entertaining content that actually gets people to chuckle and engage, what's Todd's creative process; How does that creative process translate into results; Top 1-2 creative marketing ideas from past roles; What's your advice for startups that want to push more on the creative side. You can find Todd on LinkedIn >> www.linkedin.com/in/toddclouser/ Check out Lavender >> www.lavender.ai/ For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review! And whenever you're ready, there are 3 ways I can help you: 1. Startup marketing strategy, execution and advising (25+ happy clients and mentees) >> www.furmanovmarketing.com 2. Sign up to get my monthly newsletter where I'm sharing playbooks and insights and cracking some jokes that will make you smile guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 3. Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://podcasters.spotify.com/pod/show/anna-furmanov You can also find me hanging out on LinkedIn every single week: www.linkedin.com/in/annafurmanov --- Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message

Ben de Waal joins the Freedom Footprint Show to discuss libertarian socialism and much more. From the concept of the free market to property rights, and the non-aggression principle, this episode is packed with interesting topics. We touch on big issues like national defense and immigration all while exploring alternative models of society. Ben is VP Engineering at Swan Bitcoin, a Father, Polymath, Linguist, Technologist, Neuropharmacologist, Philosopher, Humanist, Libertarian Socialist/Anarchist. Connect with Ben on Twitter: https://twitter.com/Ben_deWaal Ben's Website: https://www.bitcoinerconsulting.com/ 00:03:34 - The Definition of Libertarian Socialism 00:05:39 - Ben's Background and Extensive CV 00:10:01 - Libertarian Socialism in Practice 00:18:59 - Are Wage and Salaried Employment Unfair? 00:48:26 - National Defense, Immigration, and Big Government 01:02:11 - Bullshit Jobs 01:07:31 - How We Get to a World Without Big Government 01:15:01 - Real-World Anarchist System: Rojava 01:20:12 - Ordinals (Knut's Favorite - AKA Bitcoin NFTs) 01:33:57 - Wrap Up and Book Recommendations The Freedom Footprint Show is hosted by Knut Svanholm and BTCPseudoFinn. We are concerned about your Freedom Footprint! Join us as we talk to #bitcoin philosophers about how #bitcoin can expand your Freedom Footprint and much more! The show is sponsored by Orange Pill App, the social network for bitcoiners aiming to increase hyperbitcoinization in your local area. Download the Orange Pill App today! See https://www.theorangepillapp.com/ for details and connect with them on Twitter https://twitter.com/orangepillapp The show is sponsored by Wasabi Wallet, the privacy-focused desktop wallet with Tor and coinjoin built in. The coins you send to the wallet are coinjoined through Tor, so when you take the coins out they are private. Visit https://wasabiwallet.io/ and download Wasabi Wallet! The Freedom Footprint Show is produced by Konsensus Network, the first #bitcoin only publishing house. Check out Konsensus.Network for Bitcoin books in more than a dozen languages, both original and in translation. Follow us on Twitter: https://twitter.com/FootprintShow https://twitter.com/knutsvanholm https://twitter.com/BtcPseudoFinn https://twitter.com/KonsensusN Visit our websites for more info: https://konsensus.network/ https://bitcoinbook.shop/ https://www.knutsvanholm.com/

Thank you so much for listening to the Bob Harden Show, celebrating over 11 years broadcasting on the internet. On Tuesday's show, we visit with our State Senator and Florida State Senate President, Kathleen Passidomo, about this week's special legislative session in Tallahassee addressing property insurance issues. We discuss Elon Musk's disclosures about Twitter's suppression … The post How We Get the News appeared first on Bob Harden Show.

Are Robert's Rules of Order the best way to keep board and membership meetings on track? What are the other uses for this book, which was first published in February of 1876? In this episode of the Take It to the Board podcast, host Donna DiMaggio Berger speaks with Jim Slaughter, one of the premier experts on parliamentary procedure. Jim is a Certified Teacher of Parliamentary Procedure and a Professional Registered Parliamentarian, as well as past president of CAI's College of Community Association Lawyers (CCAL), the American College of Parliamentary Lawyers, and the North Carolina Chapter of the Community Associations Institute. He has also authored four books on proper meeting procedures, including Robert's Rules of Order Fast Track 2022, and Notes and Comments on Robert's Rules 5th Edition. Jim attended the University of North Carolina Chapel Hill for both his undergraduate degree and his law degree.  Highlights Include: How does parliamentary procedure assist community associations and HOAs?Who was Henry Martyn Robert, the Robert in Robert's Rules of Order, and what does it mean to be a parliamentarian?Does following Robert's Rules of Order really speed up meetings or can it bog meetings down when used by inexperienced people?How can these rules of order and parliamentary procedure keep meetings from getting out of control, especially when it comes to special assessments?When are more formal meeting procedures appropriate?Should boards send out a primer before adopting parliamentary procedure?How would a board's motion to hire a new general contractor be handled following Robert's Rules of Order?What are the pitfalls of not having a parliamentary procedure for meetings?What are the most commonly used motions at board and membership meetings?Which motions or procedures are most commonly misunderstood?What does “point of order” really mean?How much leeway does a board member have if a motion is worded improperly? E.g.  “out of order” vs. “not in order?"How important is it for managers and board members to fully understand parliamentary procedure? Now that many meetings are held virtually, how easy is it to use RRO for virtual meetings? What power does the “mute” button have?What's new in Jim's latest book, Notes and Comments on Robert's Rules of Order, Fifth Edition? Helpful links:Becker Lawyers | Legal and Business StrategistsFlorida Condo & HOA Law Blog | Powered by beckerlawyers.com Becker's Online Class LibraryTakeIttotheBoard.comTake It to the Board: Florida Representative Dan Daley on How We Get the Laws We GetJim Slaughter, Parliamentarian 

In this second of our two-part episode, host Donna DiMaggio Berger and Marty Kiar, Broward County's Property Appraiser, continue their conversation about how properties in the county are appraised, how those appraisals can change over time and why Marty's Office is a helpful resource that all of Broward's two million residents should know about. Marty is a lifelong Broward resident himself, as well as an attorney, and has an extensive career in local politics. Marty has served on the Airport Advisory Board and the Broward County Housing and Finance Authority, and has been Assistant Town Attorney and Assistant Municipal Prosecutor for the town of Davie. He was elected to the Florida House of Representatives in 2006, 2008, and 2010. In 2012, he was elected to the Broward County Commission and served there for two years, and then followed that post with one year as Vice Mayor, and then one year as Mayor of Broward County. In 2016, he was elected to his current position as Broward County Property Appraiser.  Highlights Include:How does the Save Our Home amendment to the Florida Constitution work in terms of keeping property taxes low when the property involved is homestead and transporting those homestead benefits from one residence to another?If a married couple is divorcing, who is entitled to the portability?Are there times when people ask for a higher assessed value of their property?How does the Property Appraiser's Office handle improvements to real property overall? Do they check to see if Notices of Commencements are recorded, or do they wait for the homeowner to let them know?When units in a multifamily building are combined to make one, larger residence, how is the value of that combined unit assessed? How does the Property Appraiser value new construction? Is the first bite at the apple the biggest?Given the size of Florida's coastline, how can submerged land leases be acquired and what can be done to prevent leases being granted without the adjacent land owners' knowledge? Are PACE loan programs tied to real property taxes a good idea? Marty's Office created the Owner Alert program which is being applauded by similar offices in other states. How does the program prevent title fraud and property theft? What is the most misunderstood part of the Property Appraiser's role?Marty's contact information:Email: martykair@bcpa.net  Phone: (954) 357-6930Web: www.bcpa.net Office: 115 S. Andrews Ave., Room 111 Fort Lauderdale, FL 33301Helpful links:Becker Lawyers | Legal and Business StrategistsFlorida Condo & HOA Law Blog | Powered by beckerlawyers.com Becker's Online Class LibraryTakeItToTheBoard.comMarty Kiar - Broward County Property Appraiser Take It To the Board: Florida Representative Dan Daley on How We Get the Laws We Get 

With Trim Notices having just gone out to Broward County property owners, our conversation with Marty Kiar, Broward County's Property Appraiser, is especially timely. Marty's Office serves Broward's two million residents. He is a lifelong resident himself, as well as an attorney, and has an extensive career in local politics. Marty has served on the Airport Advisory Board and the Broward County Housing and Finance Authority, and has been Assistant Town Attorney and Assistant Municipal Prosecutor for the town of Davie. He was elected to the Florida House of Representatives in 2006, 2008, and 2010. In 2012, he was elected to the Broward County Commission and served there for two years, and then followed that post with one year as Vice Mayor, and then one year as Mayor of Broward County. In 2016, he was elected to his current position as Broward County Property Appraiser. He and host Donna DiMaggio Berger take a deep dive into exactly how properties in the county are appraised, how those appraisals can change over time and why Marty's Office is a helpful resource everyone should know about. This is such an interesting discussion, we'll have to continue it with the next episode!Highlights Include:What does the Broward County Property Appraiser's office do? How does it affect residents' property taxes?What is the Homestead Exemption and what does someone have to do to qualify?Generally what kind of exemptions from property taxes exist in Florida?What is a TRIM notice, and why is the September 19 deadline to respond so important? The actual tax bills are sent out in November with a sliding scale for discounts. What are those discounts? What happens if someone misses the deadline and payment is delinquent? What options are there for people who can't pay their taxes?How does Marty's office determine valuation specifically for condominium and cooperative units? Do the type and variety of amenities associated with a particular community affect the valuation of the units?Do comparative valuations for neighboring properties or units affect the appraisal value? What are the different metrics used for residential vs. commercial properties?How can changes in ownership affect the tax assessment?Marty's contact information:Email: martykair@bcpa.net  Phone: (954) 357-6930Web: www.bcpa.net Office:115 S. Andrews Ave., Room 111Fort Lauderdale, FL 33301Helpful links:Becker Lawyers | Legal and Business StrategistsFlorida Condo & HOA Law Blog | Powered by beckerlawyers.com Becker's Online Class LibraryTakeItToTheBoard.comMarty Kiar - Broward County Property Appraiser Take It To the Board: Florida Representative Dan Daley on How We Get the Laws We Get

Prayer is How We Get to Know God – Prayer Day 5   Prayer is how we get to know God: His nature, His character, and how He interacts with us as His children. Today we finish up prayer week and I pray over you as you continue to seek to grow in your prayer life.   Hey friends, welcome to the Hearing Jesus Podcast.   Do you sometimes doubt if you are truly hearing God's voice or if it's really your own? Do you wonder how you can know the difference? Do you struggle to feel confident in your relationship with God and what He says in his word? Do you sometimes feel stagnant or like you hit a wall in your spiritual life?   Hey, I'm your host, Rachael Groll: missionary, author, pastor, and life coach. And I have been there. I, too, was doubting God's voice in my own life. I, too, felt insecure about the things I thought God might be calling me to do. I wanted to make a difference in the world and be obedient to what God was calling me to do, but I wasn't quite sure how to figure out what exactly that was. I kept telling myself that I was wasting time trying to figure it out or waiting for Him to show me. Or that I wasn't qualified to do the things I thought He might be telling me to do.   The answer for me was found in the pages of the Bible, as I learned how to understand what it was actually saying. If you are ready to grow in your faith and to step confidently into the calling God has for you, then join me as we dig deep into God's word so you can learn to live out your faith in your everyday life.   Friend, you are loved, you are cherished, and you are His.   The Hearing Jesus Podcast will encourage and equip you to step into the calling God has for your life, living out your faith in the everyday. Together we will break down walls that keep us from growing spiritually. We will dig deep into our Bibles to understand and connect the Scriptures to our lives. We will boldly obey what God calls us to do, walking through doors that only He can open.   Join me for your daily dose of faith, honesty, and prayer.   Learn -> https://shehears.org Connect -> rachael@shehears.org Community-> https://www.facebook.com/groups/743928930315696/ Instagram-> https://www.instagram.com/she_hears/ Missions Support-> https://www.cotni.org/campaigns/rachael-groll Want to go a little deeper?   Purchase the She Hears: Learning to Listen to Jesus Bible Study on my Etsy shop here: https://www.etsy.com/shop/SheHearsShop?ref=profile_header   In this six-week study from the Book of John, Rachael Groll takes you on an in-depth exploration into the lives of six women Jesus knew. Women often deal with feelings of insecurity and unworthiness, yet the lives of these women show that Jesus values us, wants a relationship with us, and can use us to further His kingdom. In her warm, conversational style, Rachael ties together her life experience, knowledge of the Scriptures, and her compassion for women to encourage us and enable us to become the women God has called us to be.  

We're halfway through the year—and what a year it's been so far. Inflation, supply chain issues, immense consumer demand, and, of course, the "I-can't-believe-it's-still-with-us" situation with the pandemic. And, yet… things aren't all bad. Many companies are seeing record demand from their customers and record profits to boot. And, of course, the future keeps coming—ready… The post Revisiting "How We Get to Brand 2030" (Thinks Out Loud) appeared first on Tim Peter & Associates.

It's shark week! Or ‘spark' week? Today we're bringing you an episode of How to Save a Planet, in which Shayle steps into the shoes of a Shark Tank-style judge. This episode is all about (drum-roll please): Storage! ...Exciting, right? Ok, we'll prove it to you. Each day, more and more of our electricity comes from intermittent renewables like wind and solar. To balance out our electric grid in the future, we'll need new ways of storing extra energy, so we can still turn on our lights when the wind isn't blowing and the sun isn't shining. This week, with help from Dr. Leah Stokes and Shayle Kann, we explore the wild world of energy storage, from a hidden underground lair to a piping hot thermos full of poison. And did we mention it's a gameshow? Guests Dr. Leah Stokes, Professor of Climate and Energy Policy at University of California, Santa Barbara Shayle Kann, Climate Tech Investor at Energy Impact Partners Len Greene, Director of Government Affairs and Communications, FirstLight Power Curtis VanWalleghem, CEO of Hydrostor Dr. Cristina Prieto, Professor of Engineering at the University of Seville Calls to Action Learn more about energy storage Pumped Hydro Compressed Air Molten Salts And for a really wild one: check out Energy Vault Learn more about our electric grid, with our episodes How We Got our Grid and How We Get a Better One and Party Like It's 2035 We still want to see your climate Venn diagrams! For inspiration, check out ClimateVenn.info. Post your diagram to Instagram and tag us at @how2saveaplanet. We'll be reposting examples listeners share with us. Check out our Calls to Action archive for all of the actions we've recommended on the show. Send us your ideas or feedback with our Listener Mail Form. Sign up for our newsletter here. And follow us on Twitter and Instagram. This episode of How to Save a Planet was produced by Daniel Ackerman. The rest of our reporting and producing team includes Kendra Pierre-Louis, Rachel Waldholz and Anna Ladd. Our supervising producer is Matthew Shilts. Our editor is Caitlin Kenney. Our intern is Janae Morris. Sound design and mixing by Peter Leonard with original music from Emma Munger. Our fact checker for this episode was James Gaines. Catalyst is supported by Antenna Group. For 25 years, Antenna has partnered with leading clean-economy innovators to build their brands and accelerate business growth. If you're a startup, investor, enterprise, or innovation ecosystem that's creating positive change, Antenna is ready to power your impact. Visit antennagroup.com to learn more.  Solar Power International and Energy Storage International are returning in-person this year as part of RE+. Come join everyone in Anaheim for the largest, B2B clean energy event in North America. Catalyst listeners can receive 15% off a full conference, non-member pass using promo code CANARY15. Register here.

Sermon by Pastor Ryan Strebeck, - August 1, 2021, - First Methodist Church - Sweetwater, TX - How We Get the Bread to Go;  Text:  John 6: 25-35FUMC-Sweetwater is grateful for the opportunity to share the message of our Lord with you today.  We encourage you to know His unconditional love and unending hope that can be found only in making the decision to have a personal relationship with Him.  Please contact us at info@fumcsweetwater.org to learn how you can meet the Savior of the world.You are always invited to join us at Worship Services at 309 Cedar Street in Sweetwater, Texas.  Also find us online at:Website - http://fumcsweetwater.org YouTube - http://bit.ly/fumclivestreamFacebook - https://www.facebook.com/fumcsw Twitter - https://twitter.com/fumcsweetwaterHave a blessed day!( Music provided by spinningmerkaba, Sun Says Yes, under Creative Commons license - https://creativecommons.org/licenses/by-nc/3.0/legalcode )

The digital revolution isn’t about technology; it’s about changing the way we think. If you’re a pastor or leader, these 5 keys to success from Phil Cooke will help you embrace digital thinking. The future is digital! https://philcooke.com   Please Like, Favorite and Share this video!   Subscribe to My Podcast for more good advice for leaders and creatives: https://podcasts.apple.com/us/podcast/phil-cooke-podcast/id1439369056 Prefer video? Subscribe to My YouTube Channel and Get More Great Advice https://www.youtube.com/c/philcookeofficial?sub_confirmation=1 New episodes are uploaded every other Tuesday. Make sure to Subscribe and hit the Notification bell to be notified when they go live.   Get my new book: Maximize Your Influence – How to Make Digital Media Work for Your Church, Your Ministry, and You https://influencematters.com   Do you have a message or story the world needs to hear? As a Hollywood producer and media consultant, I offer advice for leaders and creatives each week on filmmaking, digital media, publishing, strategy, communication, leadership, culture and faith – to help you get from where you are to where you want to be in your career. Sign up for my blog and get a free eBook https://www.philcooke.com   Follow me: Twitter https://twitter.com/philcooke Facebook https://www.facebook.com/philcookepage/ Instagram https://www.instagram.com/philcooke/ Podcast https://itunes.apple.com/us/podcast/philcookes-podcast/id1439369056  Find out about Cooke Media Group here: https://www.cookemediagroup.com   Other Great Resources: -Sign up for my blog and get a free eBook at https://www.philcooke.com -Stop Giving Advice to People Who Don’t Ask For It --Blog: https://www.philcooke.com/stop-giving-advice-to-people-who-dont-ask-for-it/ --Podcast: https://podcasts.apple.com/us/podcast/stop-giving-advice-to-people-who-dont-ask-for-it/id1439369056?i=1000431617159 --YouTube: https://youtu.be/JrC3sfATDLk   -Philip Yancey’s book, “Prayer: Does It Make Any Difference?” https://amzn.to/35eCdoW -Get my book, “The Way Back: How Christians Blew Our Credibility and How We Get it Back”  https://amzn.to/32zptHA   (As an Amazon Associate, I earn from qualifying purchases. This helps support my channel and allows us to continue making videos like this. Thank you for the support!)   **More About This Episode** Digital Thinking: 5 Keys to Success The future is digital! One of the greatest challenge leaders face today is grasping that the world is changing. You’ve got to rethink everything and start thinking digitally to survive and to continue to influence the world in a positive way.   Here are 5 keys to success to help you navigate this digital generation: Digital thinking is about adaptation, not duplication. You can’t just duplicate what you do in the physical space that you do in the digital space; you’ve got to adapt. For example, churches will do better on live streaming if they are conscious about the viewers on the other side of the camera.   Digital thinking is a two-way conversation; it’s about welcoming feedback. Everything we do digitally needs to pass through that filter.   The early church is a good example of that two-way conversation. They engaged, they interrupted; it wasn’t until much later in history that the pastor became elevated and a church gathering turned into a one-way conversation.   Digital thinking forces you to look outward versus inward. It forces you to look at things from other’s perspective. It’s no longer about how we want to reach our intended audience; it’s how they want to reach us.   Digital thinking means everything doesn’t have to be original; it can be a mashup. Take the best things that work and combine them into something unique!   Digital thinking means the launch is only the beginning. The launch is critical, but digital thinking helps us think post-launch as well!   Start thinking digitally. Embrace change and you can thrive in the digital age.  

There are few people better suited to share first hand, boots on the ground discoveries made in global media than authors, producers and media strategists, Phil and Kathleen Cooke. Hear how this powerhouse couple has managed to run a media company together for 30+ years on this episode of “Life Off Screen.” Phil and Kathleen co-founded The Cooke Media Group and The Influence Lab where they have produced film and television programming in more than sixty countries and have been influential in shaping the stories of some of the most successful nonprofit and ministry organizations of our time. Phil was Executive Producer of “Let Hope Rise – the Hillsong Movie” released to theaters nationwide and Producer of “The Insanity of God” a feature documentary that premiered nationally as a Fathom Event. He has authored the books: “Jolt!: Get the Jump on a World That’s Constantly Changing,” “One Big Thing: Discovering What You Were Born to Do,” “Unique: Telling Your Story in the Age of Brands and Social Media,” co-wrote “The Way Back: How Christians Blew Our Credibility and How We Get it Back” and his most recent project is “Unique: The Ultimate Planner for Creative Professionals.” Kathleen is a Screen Actor’s Guild actress, speaker, writer, adjunct professor, as well as casting director, producer, and media consultant at Cooke Media Group. Through the “Influence Lab,” Kathleen founded “Influence Women” mentoring women in global media. She’s the author of “Hope 4 Today: Say Connected to God in a Distracted Culture” and is on the national Board of Directors for the Salvation Army, 4 Word Women, and the Hollywood Prayer Network. Enjoy the show!! We'd love to hear your comments!!!

According to former CNN journalist Paula Zahn, Phil is rare – a working producer in Hollywood with a Ph.D. in Theology. He’s produced TV and film programming in more than 60 countries around the world, and in the process, been shot at, survived two military coups, fallen out of a helicopter, and in Africa, been threatened with prison. And during that time – through his company Cooke Media Group in Los Angeles, California – he’s helped some of the largest Christian and nonprofit organizations in the world use the media to tell their story in a changing, disrupted culture. Phil was Executive Producer of “Let Hope Rise – the Hillsong Movie” released to theaters nationwide, and Producer of “The Insanity of God” a feature documentary that premiered nationally as a Fathom Event. He’s appeared on NBC, MSNBC, CNBC, CNN, Fox News, and his work has been profiled in The New York Times, the Los Angeles Times, and The Wall Street Journal. His book “Jolt!: Get the Jump on a World That’s Constantly Changing” shares his secrets of making today’s culture of disruption and change work for you. “One Big Thing: Discovering What You Were Born to Do” helps you find the great purpose and calling for your life – and was named by the Washington Post as one of the Top Five Business Books for 2012. His book, “Unique: Telling Your Story in the Age of Brands and Social Media” is changing the way churches, ministries, and nonprofits engage today’s culture with their story. His latest book co-written with Jonathan Bock is “The Way Back: How Christians Blew Our Credibility and How We Get it Back.” It takes a hard look at why today—particularly in the media—Christians are dismissed as irrelevant. Cooke and Bock show the Christian community how we can once again astonish our critics, and in doing so, completely transform the world for good.   He’s lectured at universities like Yale, University of California at Berkeley, UCLA, and is currently a visiting professor at Oral Roberts University in Tulsa, Oklahoma. In addition to writing his blog at philcooke.com, he’s contributed to The Huffington Post, Fast Company, Forbes.com, Wired.com, and FoxNews.com. Phil is on the Advisory Board for The Salvation Army, a Board Member of Image Journal and The Hollywood Prayer Network and has been a long time member of the Academy of Television Arts and Sciences and The Producers Guild of America in Hollywood. His philosophy? Get your ideas out there, and change the world in the process

How We Get to Brand 2030 (Thinks Out Loud Episode 301) The best time to plant a tree is ten years ago. The second best time is today. Well, today is "ten years ago" for 2030. If you want customers… The post How We Get to Brand 2030 (Thinks Out Loud Episode 301) appeared first on Tim Peter & Associates.

Have you ever had just one of those days where everything felt like it was on fire, maybe literally in the world or metaphorically in your own career… and you just wanted a quick way to chill? If you stumbled across a pastel beverage in a convenience store that could offer you chill in a bottle… would you go for it? This week, we’re exploring the rise of the calming beverage industry with the incredible food and beverage writer, Alicia Kennedy. Her writing focuses on climate, culture, and cocktails, with a heavy emphasis on veganism (it’s history, politics, and ever-evolving definition). Currently based in San Juan, Puerto Rico, she’s been covering the island’s culinary scene and foodways since 2015. Additionally, she’s a contributing editor to Edible Brooklyn and Edible Manhattan, a food columnist for How We Get to Next and EATER magazine, and she has a podcast called Meatless, which featured conversations with chefs and writers on issues around culture and meat consumption. So basically, she finds genius ways to explore politics and culture through food and beverage. I first came across her work in an article she did for EATER which explores how new CBD-based and herbal beverages are expanding what the wellness industry covers, and its impact in the anxiety economy. It was one of those essays where the connections she pulled between beverage and gender and wellness truly just blew my mind. So I invited her on the show to talk about this a bit more – which we do today!  If you loved this conversation, do yourself a solid and check out her writing, I can’t speak to how much I love her perspective enough! I included some of my favourite essays of hers below as well.  Learn more about Alicia: Website: http://alicia-kennedy.com/ Instagram: @aliciadkennedy  Twitter: @aliciakennedy  Meatless Podcast  EATER Essay on CBD and Calming Drinks  EATER Essay: One Mai Tai, Hold the Colonialism Please

Phil Cooke and host Brian Boyd share the keys to success to managing your church creative teams. These teams are key to many aspects of your church's success for current and potential members. Questions? Email us at brian@churchgrowthmagazine.com Founder and CEO of Cooke Media Group, Phil Cooke has produced media programming in more than 60 countries. He’s produced many of the most influential Christian TV programs in history, and his book “The Way Back: How Christians Blew Our Credibility and How We Get it Back” challenges Christians to confront the real reasons our faith is losing influence in the culture. He's been called “one of the most innovative communicators of our generation.”

You’ve made a movie… now what? Find out the marketing strategies that can help get your movie seen in this interview with marketing expert Jonathan Bock and Phil Cooke https://philcooke.com. Get an inside view on finding your audience, knowing how a Hollywood studio’s greenlight committee works, and how to create a success in the faith based realm of filmmaking.   Subscribe to My Podcast for more good advice for leaders and creatives: https://podcasts.apple.com/us/podcast/phil-cooke-podcast/id1439369056   Prefer video? Watch the YouTube edition here: https://youtu.be/tAr_MOjqUVo   Do you have a message or story the world needs to hear? As a Hollywood producer and media consultant, I offer advice for leaders and creatives each week on filmmaking, digital media, publishing, strategy, communication, leadership, culture and faith – to help you get from where you are to where you want to be in your career.   More about this episode: Jonathan Bock Interview: Marketing Your Movie Jonathan Bock began his career in marketing at Warner Bros. prior to founding Grace Hill Media. Described as “the man who helps Hollywood get religion” by Time magazine, over the last 20 years, he has marketed hundreds of film and television projects including the LORD OF THE RINGS series, NARNIA, UNBROKEN, THE BLIND SIDE, THE BIBLE miniseries, LES MISERABLES, NOAH, and the CBN hit series GOD FRIENDED ME.   A member of the Producer’s Guild of America, Bock’s producer credits include HILLSONG: LET HOPE ARISE and the THOU SHALT LAUGH comedy series. He is the co-author of “The Way Back: How Christians Blew Our Credibility and How We Get it Back” with Phil Cooke.   If you’re a filmmaker, director, producer or writer, this interview will help you maneuver the film and television industry with success. Here are a few takeaways:   You need to be ready for that next moment. – Jonathan Bock A great idea is the worst thing in the world if it’s the only one you’ve got. – Phil Cooke You better not be hanging your hat on one movie idea. You need to have 25 movies ideas going… you never know which idea is going to hit. – Jonathan Bock Understand studios spend as much money marketing as making the movie. – Jonathan Bock We have to get better at organic storytelling. – Jonathan Bock You have to think marketing as you pitch [your movie idea]. Have a clear sense of how they [the studio executives] will go about selling this. – Jonathan Bock If you want to support a movie, you better get out there opening weekend. – Phil Cooke   Sign up for screenings and special events with Grace Hill Media here: http://www.gracehillmedia.com/   Schedule: New episodes are uploaded every other Tuesday. Make sure to Subscribe and hit the Notification bell to be notified when they go live.   Other Great Resources: “The Way Back: How Christians Blew Our Credibility and How We Get It Back” available on Amazon here:https://amzn.to/2QhIFSY  (As an Amazon Associate, I earn from qualifying purchases. This helps support my channel and allows us to continue making videos like this. Thank you for the support!)   Sign up for my blog and get a free eBook on creativity at https://www.philcooke.com   Make sure to subscribe to my YouTube channel if you haven’t already at https://www.youtube.com/c/philcookeofficial?sub_confirmation=1   Follow me: Twitter https://twitter.com/philcooke Facebook https://www.facebook.com/philcookepage/ Instagram https://www.instagram.com/philcooke/ Podcast https://itunes.apple.com/us/podcast/philcookes-podcast/id1439369056  Find out about Cooke Media Group here: https://www.cookemediagroup.com  

For Christian leaders, the gospel is kind of a big deal. But most of us have it wrong. Matthew Bates helps us see what the gospel is, and why it matters. The post Matthew Bates on How We Get the Gospel Wrong appeared first on Gravity Leadership.

The Bible is a superb counseling book. It offers more insight into our troubles than most think and it presents us with helpful solutions. All of this, from the Word of God. Join us as we explore the topic of depression from a biblical perspective.The Stubborn Darkness of Depression...1. How We Get into It2. How We Get out of It

Phil Cooke is a filmmaker, media consultant, and founder of Cooke Pictures in Los Angeles, California who also has a Ph.D in Theology. Phil Cooke has produced media programming in more than 60 countries around the world and has created many influential and successful Christian and inspirational TV programs. His most recent book co-written with Jonathan Bock, The Way Back: How Christians Blew Our Credibility and How We Get it Back, challenges Christ-followers to confront the real reasons our faith is losing influence in the culture.

Episode 5x08, “How We Get to Peace,” FINALLY gives us something that Brittany and Sarah have been waiting for since season 1 (*no spoilers*). There is so much to unpack in this episode, but it’s clear that getting to peace requires sacrifices, some more costly than others.

Et Tu, Bro-té????? Welcome to our episode recap of “How We Get to Peace,” an episode that was far superior to its weirdly clunky title. But HOLY WORM EXPLOSIONS, BATMAN, what a ride! Apologies in advance that this one’s going up mostly unedited, because it was another weird schedule week, but we didn’t want to make you wait any longer for the chance to come flail with us about all the CRAZY SHIT THAT WENT DOWN. Kara Cooper gets the John-Hurt-in-“Alien” treatment, times a billion! McCreary is back to fuck shit up! Indra gets demoted! Kane is a godfather now! Echo and Raven are friends again! Emori is done being jerked around! Monty and Harper are PEACING OUT (literally)! Abby solves the medical mystery! Bellamy says “mama bear” out loud! Miller is kind of a dick! Vinson is kind of a bro! WORMS ARE EVERYWHERE! Teenage Diyoza used to make out under the bleachers! And Octavia finally gets outplayed at her own game when Big Brother does the one thing we all believed he’d never, ever do! EVERYTHING HAPPENS SO MUCH 0:00 – Marcus Kane and Charmaine Diyoza: In Which Diyoza Sees Herself Through Kane’s Eyes and Doesn’t Like It Much, Kane Shows Us a Glimpse of an Idyllic Future Jason Will Almost Certainly Ruin For Us, and the Writers Room Has Absolutely Been Reading Kabby Baby Fanfic 0:32 – Monty Green and Kara Cooper: In Which the Fertile Valley Means Life, the Barren Farm Means Death, Monty’s Algae Might Save Everyone, and Erin Gets Excited About the Georgics 1:03 – Clarke Griffin and Bellamy Blake: In Which the Ends Turn Out Not to Justify the Means, Octavia Says the Quiet Part Out Loud, Bellamy Hits His Breaking Point, There’s Still (Mercifully) No Sign of Love Triangle Stupidity, and Erin Has ALLLLLLLLL the Shippy Flails 1:44 – The Blakes: In Which Bellamy Won’t Swear Allegiance to Blodreina, Octavia Never Sees the Double-Cross Coming, the Childhood Nostalgia Breaks Our Hearts, and We Have No Idea What Happens to Their Relationship Next 2:08 – Emori, John Murphy, and “Graveyard” McCreary: In Which the Agent of Chaos Returns to Ruin Everything, Our Girl Finally Lays Down Some Healthy Emotional Boundaries, and Nobody Actually Wants War Except McCreary and Octavia 2:21 – Abby Griffin and Raven Reyes: In Which Our Doctor Mechanic Hearts Take the Biggest Hit of Their Lives, The Show Remembers Everyone’s Pre-Pilot Backstory, Lindsey and Paige Deserve Emmys, and Claire Would Like to Have Some Words About Framing Abby’s Addiction As a Story That’s Mostly About Everybody Else

Phil Cooke is an internationally known writer and speaker, Hollywood producer, and has a Ph.D in Theology. He has given lectures at Yale University, the University of California at Berkeley, UCLA and is an adjunct professor at King's University in Los Angeles. To date, he's published three books and has a fourth book releasing in February 2018 called, “The Way Back: How Christians Blew our Credibility and How We Get it Back.” Phil has produced media programming in over 60 countries around the world and was the executive producer of “Let Hope Rise – the Hillsong Movie” and “The Insanity of God.” His company, Cooke Pictures, also helped some of the largest nonprofit organizations and leaders in the world use media to tell their story in a changing, disrupted culture. In today's episode, Phil talks about his new book, and provides tips on how to “sell” the Gospel message to make Christian media more effective and influential in our distracted culture.www.PhilCooke.com

Sibo Dube and Maureen Nabisere met inside the U.K.’s most notorious immigrant detention centre, Yarl’s Wood. In the midst of captivity and uncertainty, the two women bonded in the detention center choir group; they had come to the U.K. seeking liberation from the emotional imprisonment they had faced in Zimbabwe and Uganda respectively, where their sexuality is illegal. Their relationship would be their emotional salvation, and potentially, their ticket to freedom in the U.K., which places a heavy burden of proof on LGBT asylum seekers to show they’ve had same-sex relationships. Produced by Hannah Harris Green and David Waters. About the producers: Hannah Harris Green is an independent writer, reporter and radio producer interested in gender and globalization. Her work has appeared in How We Get to Next, Quartz, The Guardian and VICE News and has aired on KPCC, WHYY, Pacifica and KUNC. David Waters, who produced the interviews for this piece, is a journalist and radio producer based in London, U.K.. David produces the Voices podcast coming soon on Audible. More on Sibo’s story will be featured in an upcoming episode this fall. Collaboration: The Voices podcast, forthcoming on Audible Follow Afropop Worldwide on Facebook at www.facebook.com/afropop, on Instagram @afropopworldwide and on Twitter @afropopww. Subscribe to the Afropop Worldwide newsletter at www.afropop.org/newsletter/ S2:E5 Distributed 10/31/2017

Is it really easy to build a cult-like following for your brand? Yes, but the core of that branding lies in the "adjective". Yes, that very same grammar lesson you had at school. When you look at the biggest and most well-defined brands in history, you find they are defined by a single word. Let's take Volvo, for example. The word "safety" came to mind, didn't it? That's the power of the adjective. Let's learn more in this episode of the Three-Month Vacation  Details To access this audio + transcript: http://www.psychotactics.com/48 Email me at sean@psychotactics.com  Twitter/Facebook: seandsouza Magic? Yes, magic: http://www.psychotactics.com/magic -------------------- In this episode Sean talks about Part 1: What is the adjective and how one little adjective can define your business? Part 2: How we get to this adjective and the biggest mistake you can make Part 3: How do we expand it further so that it becomes your whole DNA Right click here and save-as to download this episode to your computer. -------------------- Useful resources and links Free Uniqueness Series: How to find your uniqueness Uniqueness Stories: Why Uniqueness Stories Are Better Than Slogans Special Bonus: How To Win The Resistance Game The  Transcript This is the Three Month Vacation. I’m Sean D’Souza. When I was growing up in India, all plywood was sold the same way. You went to a store and you picked some plywood. Then you took it home. There was no branding; it was all very, very generic. At some point, a company called Kitply, they decided that they didn’t want to be generic anymore. They decided they wanted to charge a premium on this plywood. Now why would you go and pay a premium on plywood when you could just enter the store, get your plywood just like everybody else? Well, Kitply, they wanted to do something different. That is exactly what they did. The Indian coastline, it’s about 7,000 kilometers; that’s about 4,500 miles. When you have a coastline that is so extensive, it also means that you have a lot of water around you. Water means humidity, and humidity means disaster for plywood, at least the plywood that you were getting in the store at that point in time. After you spent all this money on a carpenter, which is what most people did, they got a carpenter across and they built cupboards and they put the plywood in the cupboards. Then the rains would come. In India, you don’t just get rains; you get rains in June, all of July, all of August, and a bit in September as well. That plywood would get all the moisture sitting in it. After a while, it would start to warp. Your beautiful cupboard, all your furniture, it would have this warped plywood. It would drive people crazy, but there was nothing that you could do until Kitply came up with a solution. They made their plywood waterproof. But Indians are a skeptical lot, and rightly so. If you’ve got a monsoon that goes on for several months, you want to be sure that the plywood is exceedingly good. So, Kitply not only said that their plywood was waterproof, but that it was boiling waterproof. Now no one was going to take boiling water and throw it on the plywood, but it made a point. What is the factor that caused Kitply to stand out? Incredibly, we have to go back to a grammar lesson, because what we’re doing here is just looking at the adjective. What we’re going to cover in this podcast are three elements. First is what is the adjective. Second: how to pick it. Third: how to refashion your product around it. Let’s start off with the first one, which is what is the adjective. Part 1: What is the Adjective Now, I don’t have to tell you what an adjective is. You did that in grammar class. But here’s the point. When we started out the article writing course it was very difficult for us to position it against other article writing courses, because ours is almost $3,000 and, well, the others are $400 and $500. Some are even free. What we did was we put one little adjective. We called it The Toughest Writing Course in the World. That changed everything. Because not only did it change us, but it changed the perception of all the customers that were going to buy into that course. They knew that it wasn’t a stroll in the park. They knew that they were to expect a lot of work and effort going into that course. That one little adjective made all the difference. This is what you need to do for your business as well. You need one little adjective to define your business. What is this business all about? When we look at a brand like Volvo for instance, immediately an adjective comes to mind, doesn’t it? It’s safety. Now Volvo hasn’t really pushed this concept of safety for a long, long time, and yet we remember it. We remember it because of that one adjective, which was safety. If you go and read any of a dozen books, you’ll find another case study showing up, which is Domino’s Pizza. Now Domino’s Pizza has not advertised its speed for a very long time. That is because every pizza parlor will deliver it very quickly. But it still helped them make it a billion dollar brand all on the basis of one adjective, which was speed. Adjectives play an extremely important roll, and what we’ve got to figure out is how do we create our adjective. This takes us to the second part, where we’re going to explore how we get to this adjective. Part 2: How We Get to This Adjective One of the big mistakes that people do when they’re coming up with their adjective is they sit down with their company, their brand, and they try to come up with an adjective for the company. At this point in time, that’s not really what you want to do. You want to come up with an adjective for a product or a service and not for your company, because your company has so much ego, so much of your ego invested in it, that it is difficult to nail down an adjective. You want to start off really simply by working with a product or a service. When we started out, we didn’t do Psychotactics. We started out with something like the article writing course. What you need to do next is to make sure that you sit down and write about ten adjectives for that product or service, whatever it is. Just write down those ten adjectives, and then you cross out seven. This is not going to be easy, but cross out seven. You’re left with three. Out of those three, you cross out two. This is going to be extremely difficult because you think it’s this and that and that, but you want to cross out two. That leaves you with just one adjective. That defines your product or your service. Now most people go through this procedure in one of two ways. One is absolute fluke, and the second is this organized system of ten and three and one. When we did the article writing course, we didn’t go through this whole system of ten and three and one because a customer, she suggested that it was the toughest writing course in the world, so we adopted that adjective. It became that pivotal point, that pivotal turning point where the course started to get more customers simply based on that one adjective. They wanted to sign up because it was difficult, not because it was easy. This gives us a good chance to actually compare one course with the other. We also have a copywriting course. Now the copywriting course doesn’t have an adjective. When you describe the article writing course you say it’s the toughest course in the world. When you describe the copywriting course, you go, “Um, uh, wait. I … ” You’re lost for words. This is what the adjective does. It boils it down to one single world, but it does so much more because everything extends from there. This is what we’re going to do in the third part. We’re going to look at how it becomes the DNA of your product or service, and how you can build out from there, how it creates this whole structure, this whole ecosystem around your product and service. Let’s go to the third part, which is how do we expand it further so that it becomes your whole DNA. Part 3: How Do We Expand It Further So That It Becomes Your Whole DNA When we just look at the adjective like safety or speed, it doesn’t mean anything. When we look at safety and we look at how do we make this car really safe, then we get to what Volvo has done over the years. They’ve created seat belts and crumple zones and crash test dummies and a whole range of safety devices for your car. So they are known for their safety, and the kind of people that buy a Volvo are those who are obsessed with safety. The whole ecosystem grew around that one adjective. When you look at brands around you, you start to notice that it’s not just Volvo and Domino’s and the article writing course, but when you look at the Benjamin. This is the Benjamin Hotel in New York. They are focused on a good night’s sleep. It’s restfulness that’s their adjective. They have all kinds of pillows. They have a sleep concierge. They have cakes and stuff that help you sleep better, and they’ll even give you a guarantee if you don’t get a good night’s sleep, even if someone else is drilling in the building next door. Everything they do is built around that one concept of sleep, that one adjective of restfulness. When I was growing up in India we had a television. It was called Onida TV. When they launched that TV, the slogan was “Neighbours envy and owner’s pride.” They didn’t talk about the features of the TV, the size of the TV, nothing. It was just this devil the whole time, this sneaky little devil. He showed up on the screen and he did all kinds of antics. At the end of it, it was just about envy. They didn’t talk about anything. That one adjective made Onida one of the largest-selling televisions in India. We live in New Zealand, as you know. If you think of New Zealand, what do you think of? You think of beauty. You think of purity. That’s what New Zealand is all about. It’s 100% pure. That’s what their advertising and marketing is all about. That’s their adjective. But that’s not what New Zealand had about a hundred years ago. Their slogan was about cure, not pure. You came here for health benefits, not to go around and look at the waterfalls and go over the mountains and do all those fabulous things that you can do in New Zealand. That adjective can change over time. Funny, no one even noticed, did they? In fact, some adjectives are under the radar. You look at Facebook for instance, and you think what could be the adjective for Facebook. But it’s very obvious, isn’t it? It’s sticky. Everything they do is designed to make you get back to Facebook. Recently they even made you, forced you to get the Messenger app if you wanted to get some of the messages that friends would send to you. Why did they do that? Because if you didn’t go to Facebook, you’d probably miss out on the messages. If you had the Messenger app, that would pop up on your phone and you’d see it, so it would pull you back to the site. Facebook is all about stickiness. It’s about going there several times a day, being addicted to it, communicating with your friends, doing whatever you have to do, but you have to go back to Facebook. It’s an addiction. When you think of Amazon, you think wow, that’s a great selection. Maybe that is their adjective. But no, it’s below the radar. Amazon’s entire business is built around speed. They have two-day shipping, one-day shipping. This time I was in the United States and I was in Washington D.C. I had bought this mic that I’m using right now. Well not quite, I had ordered the wrong mic. It got shipped in and then I wanted to return it, so I did. I packed it up and I was waiting for the courier to come in. By the time the courier came in, the new mic had already been delivered. There’s an adjective in place even though we might not see as part of the slogan. Sometimes you can have an adjective that is defined by the title. For instance, when I wrote Dartboard Pricing, the concept of dartboard itself talks about something that is unusual, that is kind of random. That gives it that adjective. It gives it that curiosity factor, and it attracts you to that product or to that service. Now, the question does arise: can this adjective last forever? In most cases it can go for a very, very long time. In Domino’s Pizza’s case, it didn’t last forever, but they’re still a billion dollar brand. When you are selling your products or services, it’s critical to have this adjective because this is what we do in normal life. We describe other people. We describe places. We describe movies. We describe products. When you have that adjective in place, it not only helps to create that description, but it becomes the DNA for your product or service. The reason why you see so many products and services without any game plan is simply because they don’t have this simple grammar lesson in place: the adjective. Once you have the adjective, everything builds around it. That is really what we’ve covered today. Summary In part one we just looked at the fact that our grammar lesson was very important. We needed to have an adjective. In part two we looked at the fact that we could probably list ten adjectives and then get rid of seven, and then get rid of another two until we had a single adjective. Finally, we looked at all of these products and services like the Benjamin, and Onida, and New Zealand, and Amazon, and Facebook. There are dozens of examples of very successful brands. At the core of them is the DNA. At the core of them is this factor of the adjective and how the whole ecosystem is built around this one adjective. If you’re wondering what is the adjective for Psychotactics, well, there is an adjective for the brand itself. The adjective for Psychotactics is elegance. When you buy a product or a service from Psychotactics, you experience that elegance. There is an elegance int system which goes with very tiny increments. There’s an elegance in the cartoons. There’s an elegance in the way the text is written. The same thing applies to the podcast. There is the music and the way the whole podcast is recorded. We’re always working towards that elegance. But on a ground level, every product and every service is going to need their own adjective as well. Yes, your company is going to need some kind of adjective. It’s not critical right now but it’s going to need it over time, and you’re going to have to bring out that adjective in your marketing material. Which we haven’t done, by the way, but we will once the new website is up. Companies need the adjective but every product and every service is going to need the adjective as well. That brings us to the end of this podcast. I hope you’ve enjoyed it. If you do enjoy it, then share it with your friends. Talk about it on Twitter or Facebook. That will really help. Leave a review on iTunes; it really helps us. What’s happening in Psychotactics land? Well, you can still get the Dartboard Pricing at whatever we launched it at. We’re going to have the sales page up, so if you want to get it quickly, go to psychotactics.com/ttc. You can also join the headline writing course or become a headline trainer. That’s at the end of this month, so you want to be on the Psychotactics mailing list if you want to get these notifications, because the courses fill up pretty quickly. You can find me at sean@psychotactics.com or Twitter @Sean D’Souza, and at Facebook at Sean D’Souza. Very, very sticky place, but I’m getting out of the sticky zone and I’m going for my walk. That’s me from the Three Month Vacation and psychotactics.com.   Also listen and read: #47: How We Sold $20,000 On Stage (In Under An Hour)      

For Christian leaders, the gospel is kind of a big deal. But most of us have it wrong. Matthew Bates helps us see what the gospel is, and why it matters. The post Matthew Bates on How We Get the Gospel Wrong appeared first on Gravity Leadership.