Podcasts about repairpal

August might feel far off, but now's the time to get your marketing dialed in. Back-to-school season, college car checkups, fall event prep, it's all coming fast. Brian Walker and Caroline Legrand break down what shop owners should be doing in June to stay ahead of the game.You'll hear why now's the time to smooth out your schedule for slower months, how to build campaigns around national days (yes, even Tug of War Day), and what themes you can tap into to keep your shop top-of-mind.If you're looking for simple, practical ideas to stay ahead, fill your bays, and have a little fun doing it, this one's for you.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)August Social Media Content TopicsDays of the YearNational Calendar Show Notes with TimestampsIntroduction and Sponsor Thanks (00:00:10) Brian introduces Caroline, thanks sponsors, and sets up the episode's focus on August marketing preparation.August Marketing Overview & Back-to-School Themes (00:00:59) Discussion of August marketing, back-to-school prep, safety, community drives, and planning for fall events.Planning Ahead for August & September (00:02:15) Emphasizes planning marketing in advance, scheduling repairs for slower months, and balancing shop workload.August Monthly Themes (00:04:40) Covers National Dog Month, Happiness Happens Month, and National Back to School Month as social media topics.Back-to-School Drives & College Car Prep (00:06:05) Ideas for school supply drives, prepping college students' cars, and timing service appointments.August Weekly Observances (00:07:37) Highlights National Management Training Week and its relevance to fall conference season and staff training.Drive Sober or Get Pulled Over Campaign (00:08:24) Discusses the national safety campaign before Labor Day and ways shops can promote safe driving.National Composites Week (00:09:28) Educational opportunity to discuss vehicle materials, composites, and new trends in automotive manufacturing.National Aviation Week & Coast Guard Day (00:11:18) Ideas for local collaborations, celebrating aviation, Coast Guard, and sharing personal or community stories.Stop on Red Week & School Zone Safety (00:14:23) Promoting back-to-school safety tips, school zone awareness, and safe driving reminders.Sturgis Motorcycle Rally & International Clown Week (00:14:59) Mentions the Sturgis Rally and shares humorous stories about clowns, with ideas for lighthearted shop content.August Days of the Month Overview (00:17:01) Notes that August has fewer auto-repair-relevant days, but highlights a few for creative marketing.Worldwide Web Day (00:17:22) Encourages shops

Have you ever met someone who just gets it, like, really understands what it takes to create a business people rave about? That's exactly who Brittany Hodak is. And thanks to Kim Walker, who nailed it as the host of this episode of the Auto Repair Marketing Podcast, we get to hear Brittany drop insight after insight that every shop owner needs to hear.Kim sets the stage perfectly, bringing her passion and real-world experience into the conversation. The energy between her and Brittany is electric, and the value they deliver? Next level.Brittany breaks down what it means to turn your customers into superfans, not just repeat clients, but people who shout your name from the rooftops. And let me tell you, this isn't fluffy theory. She gives real, actionable advice that hits home for our industry. From the power of storytelling to how to destroy customer apathy, this episode is packed with takeaways you can use.If you're ready to stop being just another shop and start being the shop, this one's your playbook. It's about way more than fixing cars, it's about building a brand, creating a connection, and delivering a customer experience that people can't stop talking about.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Declined repairs don't have to be lost revenue. AppFueled's call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)Brittany Hodak - websiteFollow Brittany on Instagram and DM her “elevator” and she will send you her resource to help you identify areas in your shop where you can improve the customer experienceFollow Brittany on Instagram, Facebook, YouTubeShow Notes with TimestampsIntroduction (00:00:01) Introduction to the podcast, episode number, and guest, Brittany Hudak.Sponsor Acknowledgments (00:00:32) Thanking sponsors RepairPal and App Fueled, with brief sponsor messages.Vision High Tech Expo Experience (00:01:09) Kim shares her excitement about hearing Brittany speak at Vision and the impact of her talk.Brittany's Background & Customer Experience Roots (00:02:08) Brittany discusses her background, her father's influence, and her passion for customer experience.Industry Event Attendance & Community (00:03:27) Discussion about the small percentage of the industry attending events and the value of community.Brittany's Book & Super Approach (00:04:30) Introduction of Brittany's book "Creating Superfans" and the SUPER framework.Shark Tank & Notable Clients (00:04:30) Brittany's Shark Tank experience and work with high-profile clients like Dr. Pepper and Dolly Parton.Dolly Parton Stories & Imagination Library (00:06:10) Brittany shares personal stories about working with Dolly Parton and the Imagination Library.Branding & Audience Engagement (00:09:18) Kim discusses Brittany's branding, engaging presentations, and the importance of thoughtful...

Have you ever met someone who just gets it, like, really understands what it takes to create a business people rave about? That's exactly who Brittany Hodak is. And thanks to Kim Walker, who nailed it as the host of this episode of the Auto Repair Marketing Podcast, we get to hear Brittany drop insight after insight that every shop owner needs to hear.Kim sets the stage perfectly, bringing her passion and real-world experience into the conversation. The energy between her and Brittany is electric, and the value they deliver? Next level.Brittany breaks down what it means to turn your customers into superfans, not just repeat clients, but people who shout your name from the rooftops. And let me tell you, this isn't fluffy theory. She gives real, actionable advice that hits home for our industry. From the power of storytelling to how to destroy customer apathy, this episode is packed with takeaways you can use.If you're ready to stop being just another shop and start being the shop, this one's your playbook. It's about way more than fixing cars, it's about building a brand, creating a connection, and delivering a customer experience that people can't stop talking about.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Declined repairs don't have to be lost revenue. AppFueled's call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)Brittany Hodak - websiteFollow Brittany on Instagram and DM her “elevator” and she will send you her resource to help you identify areas in your shop where you can improve the customer experienceFollow Brittany on Instagram, Facebook, YouTubeShow Notes with TimestampsIntroduction (00:00:01) Introduction to the podcast, episode number, and guest, Brittany Hudak.Sponsor Acknowledgments (00:00:32) Thanking sponsors RepairPal and App Fueled, with brief sponsor messages.Vision High Tech Expo Experience (00:01:09) Kim shares her excitement about hearing Brittany speak at Vision and the impact of her talk.Brittany's Background & Customer Experience Roots (00:02:08) Brittany discusses her background, her father's influence, and her passion for customer experience.Industry Event Attendance & Community (00:03:27) Discussion about the small percentage of the industry attending events and the value of community.Brittany's Book & Super Approach (00:04:30) Introduction of Brittany's book "Creating Superfans" and the SUPER framework.Shark Tank & Notable Clients (00:04:30) Brittany's Shark Tank experience and work with high-profile clients like Dr. Pepper and Dolly Parton.Dolly Parton Stories & Imagination Library (00:06:10) Brittany shares personal stories about working with Dolly Parton and the Imagination Library.Branding & Audience Engagement (00:09:18) Kim discusses Brittany's branding, engaging presentations, and the importance of thoughtful...

Want a real marketing plan that doesn't live in your head or on a bunch of sticky notes?There's something powerful about experiencing world-class customer service firsthand and then turning around and asking, “How can I bring this level of intentionality into my shop?” That's exactly what happened when Brian and Kim Walker took a dream trip to the British Virgin Islands with close friends. What started as a much-needed vacation quickly turned into a masterclass in customer experience, delivered by locals who clearly understood the value of creating moments worth remembering.From the high-energy, fully branded Sweet Ice Willie who made them feel like family, to a rum-slinging boat captain with a loyal dog and a serious social media game, to a beach bar owner who somehow remembered names hours later in a crowd of 100 each story is a reminder that it's not always the fanciest place that leaves the biggest impact. It's the people. The vibe. The way you're made to feel.This isn't just vacation talk, it's packed with real-life takeaways for shop owners who want to stand out in a sea of sameness. You'll laugh, you'll probably want to book a trip, but more importantly, you'll walk away inspired to examine every touchpoint of your customer journey. Because at the end of the day, the experience is the marketing.Thank you to our friends at RepairPal for providing you with this episode. RepairPal's Certified Network of shops is trusted by millions of customers each month. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)Buy Back Your TimeSweet Ice Willie Taxi & Tours Rum Runner BVIPlan with the ProsShow Notes with TimestampsIntroduction to the Podcast (00:00:01) The hosts welcome listeners to the Auto Repair Marketing Podcast.Vacation Overview (00:01:05) Brian and Kim share their dream vacation in the British Virgin Islands with friends.Perception of Vacation Costs (00:01:33) Brian discusses misconceptions about the affordability of chartering a catamaran compared to other vacations.Customer Experience as Marketing (00:02:08) The hosts emphasize that customer experience is a crucial aspect of marketing for businesses.YouTube Inspiration (00:03:38) Brian shares his YouTube discovery of "The Wandering Hillbilly" and his recommendations for the trip.Sweet Ice Willy Introduction (00:04:25) The hosts discuss their anticipation of meeting Sweet Ice Willy based on recommendations.Arrival of Sweet Ice Willy (00:05:20) Kim describes the energetic and unique arrival of Sweet Ice Willy in his custom truck.Sweet Ice Willy's Branding (00:06:13) The hosts highlight Sweet Ice Willy's effective branding and his engaging personality.Customer Experience with Sweet Ice Willy (00:07:32) They recount their enjoyable ride with Sweet Ice Willy, filled with music and local insights.Social Media...

Want a real marketing plan that doesn't live in your head or on a bunch of sticky notes?There's something powerful about experiencing world-class customer service firsthand and then turning around and asking, “How can I bring this level of intentionality into my shop?” That's exactly what happened when Brian and Kim Walker took a dream trip to the British Virgin Islands with close friends. What started as a much-needed vacation quickly turned into a masterclass in customer experience, delivered by locals who clearly understood the value of creating moments worth remembering.From the high-energy, fully branded Sweet Ice Willie who made them feel like family, to a rum-slinging boat captain with a loyal dog and a serious social media game, to a beach bar owner who somehow remembered names hours later in a crowd of 100 each story is a reminder that it's not always the fanciest place that leaves the biggest impact. It's the people. The vibe. The way you're made to feel.This isn't just vacation talk, it's packed with real-life takeaways for shop owners who want to stand out in a sea of sameness. You'll laugh, you'll probably want to book a trip, but more importantly, you'll walk away inspired to examine every touchpoint of your customer journey. Because at the end of the day, the experience is the marketing.Thank you to our friends at RepairPal for providing you with this episode. RepairPal's Certified Network of shops is trusted by millions of customers each month. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)Buy Back Your TimeSweet Ice Willie Taxi & Tours Rum Runner BVIPlan with the ProsShow Notes with TimestampsIntroduction to the Podcast (00:00:01) The hosts welcome listeners to the Auto Repair Marketing Podcast.Vacation Overview (00:01:05) Brian and Kim share their dream vacation in the British Virgin Islands with friends.Perception of Vacation Costs (00:01:33) Brian discusses misconceptions about the affordability of chartering a catamaran compared to other vacations.Customer Experience as Marketing (00:02:08) The hosts emphasize that customer experience is a crucial aspect of marketing for businesses.YouTube Inspiration (00:03:38) Brian shares his YouTube discovery of "The Wandering Hillbilly" and his recommendations for the trip.Sweet Ice Willy Introduction (00:04:25) The hosts discuss their anticipation of meeting Sweet Ice Willy based on recommendations.Arrival of Sweet Ice Willy (00:05:20) Kim describes the energetic and unique arrival of Sweet Ice Willy in his custom truck.Sweet Ice Willy's Branding (00:06:13) The hosts highlight Sweet Ice Willy's effective branding and his engaging personality.Customer Experience with Sweet Ice Willy (00:07:32) They recount their enjoyable ride with Sweet Ice Willy, filled with music and local insights.Social Media...

Want a real marketing plan that doesn't live in your head or on a bunch of sticky notes?In this episode of the Auto Repair Marketing Podcast, Kim Walker is joined by Caroline Legrand and Savannah Garrett to talk all things Plan With the Pros Shop Marketing Pros' hands-on, no-fluff marketing workshop designed to help shop owners create a full-year strategy they'll use.You'll hear how last year's event helped shops ditch the chaos and build real, actionable plans from big-picture budget planning to week-by-week content ideas. Whether you're starting from scratch or refining what you've already got, this episode gives you a behind-the-scenes look at what to expect, what you'll walk away with, and why West Point is the perfect backdrop for this kind of transformative work.Packed with insights, personal stories, and plenty of laughs, this episode is your sneak peek into a game-changing experience for your business.Thank you to our friends at RepairPal for providing you with this episode. RepairPal's Certified Network of shops is trusted by millions of customers each month. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Lagniappe (Books, Links, Other Podcasts, etc)Plan With The Pros Get In Touch With the Guest: Savannah Garrett Meet The Team Schmidt Auto CareShow Notes with TimestampsIntroduction and Welcome (00:00:10) Kim Walker introduces the podcast and guests, discussing the "Plan with the Pros" event. Event Overview (00:02:19) Discussion on the inception and goals of the "Plan with the Pros" event, blending retreat and workshop elements. Savannah's Experience (00:05:13) Savannah Garrett shares her motivation for attending the event, highlighting the importance of marketing in her role. Networking Importance (00:06:09) The value of networking with peers in the industry and sharing marketing strategies is emphasized. Marketing Plans Discussion (00:09:19) Savannah discusses her existing marketing plans and areas where she sought improvement during the event. Collaboration Insights (00:12:14) The benefits of collaboration among shop owners and sharing successful marketing ideas are highlighted. Event Hosting Benefits (00:12:57) Savannah discusses hosting events for community engagement and how it enhances shop visibility and reputation. Camaraderie and Learning (00:15:08) Savannah reflects on the camaraderie experienced at the event and the valuable marketing tactics learned. Building Relationships (00:15:32) Discussion on the importance of relationships and collaboration among women in the automotive industry.Mentorship and Growth (00:17:04) Reflections on mentoring young professionals and the influence of women leaders in the industry.Inclusivity in Events (00:19:38) Announcement of opening the "Plan with the Pros" event to...

Want a real marketing plan that doesn't live in your head or on a bunch of sticky notes?In this episode of the Auto Repair Marketing Podcast, Kim Walker is joined by Caroline Legrand and Savannah Garrett to talk all things Plan With the Pros Shop Marketing Pros' hands-on, no-fluff marketing workshop designed to help shop owners create a full-year strategy they'll use.You'll hear how last year's event helped shops ditch the chaos and build real, actionable plans from big-picture budget planning to week-by-week content ideas. Whether you're starting from scratch or refining what you've already got, this episode gives you a behind-the-scenes look at what to expect, what you'll walk away with, and why West Point is the perfect backdrop for this kind of transformative work.Packed with insights, personal stories, and plenty of laughs, this episode is your sneak peek into a game-changing experience for your business.Thank you to our friends at RepairPal for providing you with this episode. RepairPal's Certified Network of shops is trusted by millions of customers each month. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Lagniappe (Books, Links, Other Podcasts, etc)Plan With The Pros Get In Touch With the Guest: Savannah Garrett Meet The Team Schmidt Auto CareShow Notes with TimestampsIntroduction and Welcome (00:00:10) Kim Walker introduces the podcast and guests, discussing the "Plan with the Pros" event. Event Overview (00:02:19) Discussion on the inception and goals of the "Plan with the Pros" event, blending retreat and workshop elements. Savannah's Experience (00:05:13) Savannah Garrett shares her motivation for attending the event, highlighting the importance of marketing in her role. Networking Importance (00:06:09) The value of networking with peers in the industry and sharing marketing strategies is emphasized. Marketing Plans Discussion (00:09:19) Savannah discusses her existing marketing plans and areas where she sought improvement during the event. Collaboration Insights (00:12:14) The benefits of collaboration among shop owners and sharing successful marketing ideas are highlighted. Event Hosting Benefits (00:12:57) Savannah discusses hosting events for community engagement and how it enhances shop visibility and reputation. Camaraderie and Learning (00:15:08) Savannah reflects on the camaraderie experienced at the event and the valuable marketing tactics learned. Building Relationships (00:15:32) Discussion on the importance of relationships and collaboration among women in the automotive industry.Mentorship and Growth (00:17:04) Reflections on mentoring young professionals and the influence of women leaders in the industry.Inclusivity in Events (00:19:38) Announcement of opening the "Plan with the Pros" event to...

July's here, and while the calendar might look quiet, your marketing shouldn't be! In this episode of the Auto Repair Marketing Podcast, Brian Walker and Caroline Legrand share real strategies to keep your shop top of mind and your bays full during the summer slowdown.From summer travel prep and college car check-ins to back-to-school drives and fun offbeat holidays like Chicken Wing Day and Tattoo Day, this episode is packed with creative, low-effort ways to stay connected with your community.You'll also learn how to use slower days to plan, boost team morale, and build content that connects.Hit play, get inspired, and keep that summer momentum rolling! ☀️Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Declined repairs don't have to be lost revenue. AppFueled's call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)July Social Media Content TopicsDays of the YearNational Calendar Show Notes with TimestampsPreparing for July Marketing (00:00:25) Discussion on the importance of planning marketing strategies for July, focusing on themes like freedom and summer safety.Engaging with the Community (00:01:10) Emphasis on keeping customers engaged during a slow month and using social media effectively.Back to School Promotions (00:02:04) Importance of early planning for back-to-school promotions and community involvement in school supply drives.Vehicle Maintenance for College Students (00:03:22) Encouraging vehicle check-ups for college students returning home for summer before heading back to school.Utilizing CRM for Client Communication (00:04:40) Using customer relationship management tools to remind clients about vehicle maintenance for college students.Busy Summer Months (00:05:26) Advice on managing busy summer months and scheduling maintenance during slower periods in August and September.Summer Safety and Vehicle Maintenance (00:06:37) Highlighting the importance of vehicle safety checks during the hot summer months.Creative Marketing Ideas for July (00:07:08) Suggestions for fun marketing content ideas, including engaging with technicians during slower days.National Days and Events (00:09:09) Discussion on leveraging national days and events for creative marketing strategies in July.Community Engagement through Sports (00:10:45) Using local sports events to engage the community and promote the shop through giveaways or themed events.Sponsorship Mention - RepairPal (00:11:27) Highlighting the benefits of being part of the RepairPal certified network for auto repair shops.Sponsorship Mention - App Fueled (00:12:26) Introduction to App Fueled and how it can enhance customer loyalty for auto repair shops.International Chicken Wing Day (00:13:29) Ideas for celebrating International Chicken Wing Day with team cookouts and...

July's here, and while the calendar might look quiet, your marketing shouldn't be! In this episode of the Auto Repair Marketing Podcast, Brian Walker and Caroline Legrand share real strategies to keep your shop top of mind and your bays full during the summer slowdown.From summer travel prep and college car check-ins to back-to-school drives and fun offbeat holidays like Chicken Wing Day and Tattoo Day, this episode is packed with creative, low-effort ways to stay connected with your community.You'll also learn how to use slower days to plan, boost team morale, and build content that connects.Hit play, get inspired, and keep that summer momentum rolling! ☀️Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Declined repairs don't have to be lost revenue. AppFueled's call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)July Social Media Content TopicsDays of the YearNational Calendar Show Notes with TimestampsPreparing for July Marketing (00:00:25) Discussion on the importance of planning marketing strategies for July, focusing on themes like freedom and summer safety.Engaging with the Community (00:01:10) Emphasis on keeping customers engaged during a slow month and using social media effectively.Back to School Promotions (00:02:04) Importance of early planning for back-to-school promotions and community involvement in school supply drives.Vehicle Maintenance for College Students (00:03:22) Encouraging vehicle check-ups for college students returning home for summer before heading back to school.Utilizing CRM for Client Communication (00:04:40) Using customer relationship management tools to remind clients about vehicle maintenance for college students.Busy Summer Months (00:05:26) Advice on managing busy summer months and scheduling maintenance during slower periods in August and September.Summer Safety and Vehicle Maintenance (00:06:37) Highlighting the importance of vehicle safety checks during the hot summer months.Creative Marketing Ideas for July (00:07:08) Suggestions for fun marketing content ideas, including engaging with technicians during slower days.National Days and Events (00:09:09) Discussion on leveraging national days and events for creative marketing strategies in July.Community Engagement through Sports (00:10:45) Using local sports events to engage the community and promote the shop through giveaways or themed events.Sponsorship Mention - RepairPal (00:11:27) Highlighting the benefits of being part of the RepairPal certified network for auto repair shops.Sponsorship Mention - App Fueled (00:12:26) Introduction to App Fueled and how it can enhance customer loyalty for auto repair shops.International Chicken Wing Day (00:13:29) Ideas for celebrating International Chicken Wing Day with team cookouts and...

So, you didn't go to school for HR, and let's be honest, hiring probably wasn't what you dreamed about when you opened your shop. But here you are, needing to fill those bays and build a solid team.In this episode of the Auto Repair Marketing Podcast, Kim Walker is joined by Lisa Coyle of Promotive to break down what it takes to hire in today's world, and spoiler alert: it's all about marketing.From writing job posts that work to building a reputation techs want to work for, they cover everything you didn't know you needed to know. You'll discover why speed is your best friend, how your everyday shop culture is part of your recruiting strategy, and why treating candidates like customers is the game-changer most shop owners miss.Whether you're hiring right now or just trying to build your bench, this episode is packed with smart advice, straight talk, and some seriously valuable insight into what works (and what doesn't) when it comes to marketing your way to a great hire.Hit play, and get ready to turn hiring from a headache into a strength.

So, you didn't go to school for HR, and let's be honest, hiring probably wasn't what you dreamed about when you opened your shop. But here you are, needing to fill those bays and build a solid team.In this episode of the Auto Repair Marketing Podcast, Kim Walker is joined by Lisa Coyle of Promotive to break down what it takes to hire in today's world, and spoiler alert: it's all about marketing.From writing job posts that work to building a reputation techs want to work for, they cover everything you didn't know you needed to know. You'll discover why speed is your best friend, how your everyday shop culture is part of your recruiting strategy, and why treating candidates like customers is the game-changer most shop owners miss.Whether you're hiring right now or just trying to build your bench, this episode is packed with smart advice, straight talk, and some seriously valuable insight into what works (and what doesn't) when it comes to marketing your way to a great hire.Hit play, and get ready to turn hiring from a headache into a strength.

You didn't go to school for marketing, but here you are, running a shop and needing to fill those bays!In this episode of the Auto Repair Marketing Podcast, Kim Walker gets real about what it is like to jump headfirst into marketing when you are not a trained marketer. (Spoiler: it is scary at first, but it is doable.)Kim shares her own story, from teaching school kids to promoting a growing auto repair shop, and breaks down the six key tips that helped her go from "what is marketing?" to "running the show."You will learn why knowing your strengths and weaknesses matters, how to find your networking tribe, how to step outside your comfort zone without freaking out, and why sometimes just showing up is the real marketing win.Packed with encouragement, real-world advice, and plenty of laughs along the way, this episode will inspire you to stop doubting yourself and start marketing with confidence.Hit play, grab a notebook, and get ready to become the marketer your shop needs!

In this episode, we're diving into the powerful concept of creating a shared vision and how a lack of clarity could be holding your shop back from real growth.I'll walk you through what I learned in a deep dive after my own leadership team challenged me to cast a vision that reaches every level of our company. We'll talk about how to get out of the “small thinking” trap, how to define your goals with laser precision, and why your employees need to see, feel, and believe in the same future you do.Plus, I'll share real tools, like how to craft your vision statement, how to communicate it across your team, and how to create a business where everyone's pulling in the same direction.If you want to stop playing small and start building something truly great, this episode is for you.Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you grow your auto business and you can learn more at RepairPal.com/shops.Declined repairs don't have to be lost revenue. AppFueled's call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)EOS OneVivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future - Cameron Herold The Vision Driven Leader - Michael HyattStop Delaying Your Dreams: Time to Take ActionShow Notes with TimestampsIntroduction and Sponsors (00:00:01) Overview of the podcast and thanks to sponsors RepairPal and App Fuel.Creating a Shared Vision (00:00:10) Brian discusses the importance of establishing a shared vision for the company.Leadership Team Meetings (00:01:13) Details about offsite leadership meetings and the exercise called "the one thing."Feedback and Growth (00:02:08) Brian reflects on receiving feedback from his leadership team and its impact on personal growth.Shifting Mindset on Growth (00:03:07) Brian shares his fears about growth and how he overcame them to embrace larger ambitions.Disney's Service Model (00:04:17) Comparison of Disney's customer service model to his company's approach to client service.Processes and Procedures (00:05:26) Discussion on the importance of processes in maintaining service quality while growing.Inbound Marketing Strategy (00:07:25) Brian explains the effectiveness of inbound marketing in attracting clients.Outbound Sales Shift (00:09:26) Introduction of outbound sales strategies and the team's initial reactions to the change.Creating a Shared Vision Deep Dive (00:10:34) Brian's focus on developing a shared vision after receiving feedback from his leadership team.Researching Shared Vision (00:11:42) Challenges in finding resources on creating a shared vision and discovering related literature.Book Recommendations (00:12:42) Brian reviews two books on vision creation and his thoughts on their...

In this episode, we're diving into the powerful concept of creating a shared vision and how a lack of clarity could be holding your shop back from real growth.I'll walk you through what I learned in a deep dive after my own leadership team challenged me to cast a vision that reaches every level of our company. We'll talk about how to get out of the “small thinking” trap, how to define your goals with laser precision, and why your employees need to see, feel, and believe in the same future you do.Plus, I'll share real tools, like how to craft your vision statement, how to communicate it across your team, and how to create a business where everyone's pulling in the same direction.If you want to stop playing small and start building something truly great, this episode is for you.Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you grow your auto business and you can learn more at RepairPal.com/shops.Declined repairs don't have to be lost revenue. AppFueled's call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)EOS OneVivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future - Cameron Herold The Vision Driven Leader - Michael HyattStop Delaying Your Dreams: Time to Take ActionShow Notes with TimestampsIntroduction and Sponsors (00:00:01) Overview of the podcast and thanks to sponsors RepairPal and App Fuel.Creating a Shared Vision (00:00:10) Brian discusses the importance of establishing a shared vision for the company.Leadership Team Meetings (00:01:13) Details about offsite leadership meetings and the exercise called "the one thing."Feedback and Growth (00:02:08) Brian reflects on receiving feedback from his leadership team and its impact on personal growth.Shifting Mindset on Growth (00:03:07) Brian shares his fears about growth and how he overcame them to embrace larger ambitions.Disney's Service Model (00:04:17) Comparison of Disney's customer service model to his company's approach to client service.Processes and Procedures (00:05:26) Discussion on the importance of processes in maintaining service quality while growing.Inbound Marketing Strategy (00:07:25) Brian explains the effectiveness of inbound marketing in attracting clients.Outbound Sales Shift (00:09:26) Introduction of outbound sales strategies and the team's initial reactions to the change.Creating a Shared Vision Deep Dive (00:10:34) Brian's focus on developing a shared vision after receiving feedback from his leadership team.Researching Shared Vision (00:11:42) Challenges in finding resources on creating a shared vision and discovering related literature.Book Recommendations (00:12:42) Brian reviews two books on vision creation and his thoughts on their...

Summer's heating up and so should your marketing! In this episode of the Auto Repair Marketing Podcast, hosts Brian Walker and Caroline Legrand get real about what actually works for shop owners when it comes to June marketing.From summer travel prep and cooling system services to creative promotions for Tire Safety Month and celebrating your hardworking team during Automotive Service Professionals Week, this episode is your go-to guide for planning ahead and filling those bays.You'll also hear how to make the most out of offbeat holidays (like National Donut Day or World Juggling Day), how to promote community involvement without sounding like you're bragging, and why some services (like AC repair) don't need a discount to sell like crazy.Packed with fun ideas, real-life shop stories, and actionable tips, this episode is everything you need to kick your June marketing into high gear. Don't miss it, hit play and get inspired!

Summer's heating up and so should your marketing! In this episode of the Auto Repair Marketing Podcast, hosts Brian Walker and Caroline Legrand get real about what actually works for shop owners when it comes to June marketing.From summer travel prep and cooling system services to creative promotions for Tire Safety Month and celebrating your hardworking team during Automotive Service Professionals Week, this episode is your go-to guide for planning ahead and filling those bays.You'll also hear how to make the most out of offbeat holidays (like National Donut Day or World Juggling Day), how to promote community involvement without sounding like you're bragging, and why some services (like AC repair) don't need a discount to sell like crazy.Packed with fun ideas, real-life shop stories, and actionable tips, this episode is everything you need to kick your June marketing into high gear. Don't miss it, hit play and get inspired!

Want to create marketing that actually excites your customers and keeps them coming back for more? In this episode, host Brian Walker and co-host Kim Walker sit down with Robert Morton from Panhandle Eurotech to uncover how a simple treasure hunt turned into a marketing powerhouse, boosting website traffic, improving SEO rankings, and creating a stronger connection with their community.Robert shares how his shop designed a treasure hunt that got people actively searching for clues, engaging with their website, and following their business more closely than ever before. From increasing customer interaction to enhancing their shop's online visibility, this strategy has proven to be a game-changer.You'll hear wild stories from past treasure hunts, how people got hooked, and why this strategy keeps working time and time again. Plus, we dive into the impact of gamification, creative ways to engage your audience, and how to build a marketing strategy that actually works for your shop.Don't miss this episode, tune in now and start thinking outside the box with your marketing!

Want to create marketing that actually excites your customers and keeps them coming back for more? In this episode, host Brian Walker and co-host Kim Walker sit down with Robert Morton from Panhandle Eurotech to uncover how a simple treasure hunt turned into a marketing powerhouse, boosting website traffic, improving SEO rankings, and creating a stronger connection with their community.Robert shares how his shop designed a treasure hunt that got people actively searching for clues, engaging with their website, and following their business more closely than ever before. From increasing customer interaction to enhancing their shop's online visibility, this strategy has proven to be a game-changer.You'll hear wild stories from past treasure hunts, how people got hooked, and why this strategy keeps working time and time again. Plus, we dive into the impact of gamification, creative ways to engage your audience, and how to build a marketing strategy that actually works for your shop.Don't miss this episode, tune in now and start thinking outside the box with your marketing!

Marketing isn't just an expense, it's the key to growth. In this episode, host Brian Walker talks with Chris Cotton live from Vision about how strategic marketing has fueled massive revenue growth in his newly acquired shop.Chris shares why he's dedicating a significant budget to Google Ads, SEO, and Facebook brand-building and how Local Service Ads (LSAs) are bringing in high-quality leads at a low cost. They discuss the role of smart marketing investments, Google rankings, and paid advertising in driving long-term success.If you want to know how much you should be spending on marketing and how to make every dollar work for you, tune in now and learn how to scale your shop with the right strategies! Thank you to our friends at RepairPal for providing you this episode. RepairPal will help yougrow your auto business and you can learn more at RepairPal.com/shops.Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)Weekly Blitz with Chris CottonGoogle's New Local Service Ads: What Auto Repair Shops Need to KnowHow To Get In Touch With the GuestChris Cotton - Autofix auto shop coachingLinkedinShow Notes with TimestampsHow To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics

Marketing isn't just an expense, it's the key to growth. In this episode, host Brian Walker talks with Chris Cotton live from Vision about how strategic marketing has fueled massive revenue growth in his newly acquired shop.Chris shares why he's dedicating a significant budget to Google Ads, SEO, and Facebook brand-building and how Local Service Ads (LSAs) are bringing in high-quality leads at a low cost. They discuss the role of smart marketing investments, Google rankings, and paid advertising in driving long-term success.If you want to know how much you should be spending on marketing and how to make every dollar work for you, tune in now and learn how to scale your shop with the right strategies! Thank you to our friends at RepairPal for providing you this episode. RepairPal will help yougrow your auto business and you can learn more at RepairPal.com/shops.Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)Weekly Blitz with Chris CottonGoogle's New Local Service Ads: What Auto Repair Shops Need to KnowHow To Get In Touch With the GuestChris Cotton - Autofix auto shop coachingLinkedinShow Notes with TimestampsHow To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics

Brian and Parker dive into how strategic marketing investment can drive real growth for auto repair shops. Parker shares how increasing his marketing spend transformed his business, leading to record-breaking profits and industry recognition. They discuss why many shop owners hesitate to spend more on marketing and how cutting back can actually slow growth.They break down the balance between brand-building and direct response marketing, highlighting how both contribute to long-term success. Parker shares insights from industry peer groups and how analyzing successful shops' financials helped him refine his own strategy. They also explore how even small adjustments in marketing spend can make a big impact.They explain what it takes to turn marketing into a growth engine, from increasing car count to boosting profitability. With real-world insights and proven strategies, they make the case for why now is the time for shop owners to commit to smarter marketing investments.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Declined repairs don't have to be lost revenue. AppFueled's call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)VISION Hi-Tech Training & ExpoShow Notes with TimestampsHow To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many othersThanks to our Partners,RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”Aftermarket Radio NetworkRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Brian and Parker dive into how strategic marketing investment can drive real growth for auto repair shops. Parker shares how increasing his marketing spend transformed his business, leading to record-breaking profits and industry recognition. They discuss why many shop owners hesitate to spend more on marketing and how cutting back can actually slow growth.They break down the balance between brand-building and direct response marketing, highlighting how both contribute to long-term success. Parker shares insights from industry peer groups and how analyzing successful shops' financials helped him refine his own strategy. They also explore how even small adjustments in marketing spend can make a big impact.They explain what it takes to turn marketing into a growth engine, from increasing car count to boosting profitability. With real-world insights and proven strategies, they make the case for why now is the time for shop owners to commit to smarter marketing investments.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Declined repairs don't have to be lost revenue. AppFueled's call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)VISION Hi-Tech Training & ExpoShow Notes with TimestampsHow To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many othersThanks to our Partners,RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”Aftermarket Radio NetworkRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Brian and Hallie break down Google Local Services Ads (LSA) and how auto repair shops are using them to bring in more leads at lower costs. Unlike traditional Google Ads, LSA charges per lead instead of per click, making it a cost-effective approach to customer acquisition. Some shops have reported leads as low as $7 per call.They cover how to set up LSA, key verification steps, and ways to optimize a shop's Google Business Profile for better rankings. The discussion also explores how specialty shops can use LSA effectively and when Google Ads might still be useful.With LSA now open to auto repair shops nationwide, early adopters have a clear advantage. Brian and Hallie explain how to make the most of it and why now is the best time to get started.Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops.AppFueled makes marketing easy. It's a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don't wait—get started today at appfueled.comLagniappe (Books, Links, Other Podcasts, etc)Google Local Service AdsAutoOps - Scheduling Tools for Auto ShopsThe Google GuaranteeGoogle ScreenedKeywords in Reviews – Adding Fuel to the FireShow Notes with TimestampsIntroduction to the Episode (00:00:01) Brian Walker introduces the podcast and guest, Hallie Wassinger, discussing the importance of Google Local Services Ads.Overview of Google Local Services Ads (00:02:53) Hallie explains the recent availability of Google Local Services Ads for auto repair shops across the U.S.Historical Context of Local Services Ads (00:03:25) Discussion on the past availability of Google Guaranteed Ads and their expansion to auto repair shops.Current Availability and Limitations (00:04:38) Hallie details the current state of Local Services Ads for tire shops and their limited availability.Cost Structure of Local Services Ads (00:05:34) Introduction to the pay-per-lead model, highlighting its differences from traditional Google Ads.Service Categories for Auto Repair (00:06:45) Hallie outlines the specific services auto repair shops can advertise under Local Services Ads.Lead Generation Process (00:07:44) Explanation of how leads are generated through phone calls or messages via the Local Services Ads dashboard.Ongoing Maintenance of Ads (00:08:31) Discussion on the necessity of monitoring and rating leads to optimize the ad performance.Success Stories from Beta Testing (00:10:55) Brian shares a success story from Chris Cotton, highlighting low lead costs achieved through Local Services Ads.Lead Cost Insights (00:11:39) Hallie provides average lead cost data, emphasizing the effectiveness of the ads for auto repair...

Brian and Hallie break down Google Local Services Ads (LSA) and how auto repair shops are using them to bring in more leads at lower costs. Unlike traditional Google Ads, LSA charges per lead instead of per click, making it a cost-effective approach to customer acquisition. Some shops have reported leads as low as $7 per call.They cover how to set up LSA, key verification steps, and ways to optimize a shop's Google Business Profile for better rankings. The discussion also explores how specialty shops can use LSA effectively and when Google Ads might still be useful.With LSA now open to auto repair shops nationwide, early adopters have a clear advantage. Brian and Hallie explain how to make the most of it and why now is the best time to get started.Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops.AppFueled makes marketing easy. It's a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don't wait—get started today at appfueled.comLagniappe (Books, Links, Other Podcasts, etc)Google Local Service AdsAutoOps - Scheduling Tools for Auto ShopsThe Google GuaranteeGoogle ScreenedKeywords in Reviews – Adding Fuel to the FireShow Notes with TimestampsIntroduction to the Episode (00:00:01) Brian Walker introduces the podcast and guest, Hallie Wassinger, discussing the importance of Google Local Services Ads.Overview of Google Local Services Ads (00:02:53) Hallie explains the recent availability of Google Local Services Ads for auto repair shops across the U.S.Historical Context of Local Services Ads (00:03:25) Discussion on the past availability of Google Guaranteed Ads and their expansion to auto repair shops.Current Availability and Limitations (00:04:38) Hallie details the current state of Local Services Ads for tire shops and their limited availability.Cost Structure of Local Services Ads (00:05:34) Introduction to the pay-per-lead model, highlighting its differences from traditional Google Ads.Service Categories for Auto Repair (00:06:45) Hallie outlines the specific services auto repair shops can advertise under Local Services Ads.Lead Generation Process (00:07:44) Explanation of how leads are generated through phone calls or messages via the Local Services Ads dashboard.Ongoing Maintenance of Ads (00:08:31) Discussion on the necessity of monitoring and rating leads to optimize the ad performance.Success Stories from Beta Testing (00:10:55) Brian shares a success story from Chris Cotton, highlighting low lead costs achieved through Local Services Ads.Lead Cost Insights (00:11:39) Hallie provides average lead cost data, emphasizing the effectiveness of the ads for auto repair...

Marketing isn't just about spending money; it's about strategy, creativity, and knowing what actually works. That's exactly what Brian and Kim Walker unpack in this conversation with Doug DeLuca, owner of Boca AutoFix, who built a thriving auto repair shop without ever working as a technician before opening his doors.Doug's IT background gave him an edge, helping him master SEO, content marketing, and social media, all while running his shop. He shares with Brian and Kim how he tracks data, refines his messaging, and attracts the right clients using unconventional but effective methods. From leveraging Facebook groups to pull in college students to secret-shopping a quick-lube competitor for blog content, Doug proves that marketing success comes from being proactive and intentional.This conversation tackles why not every shop needs Google Ads, how to structure diagnostic fees without scaring off clients, and the importance of community involvement. Doug's hands-on, data-driven approach to marketing offers real insights for shop owners looking to take control of their marketing and maximize results.Brian, Kim, and Doug break it all down, giving shop owners a blueprint for smarter, more effective marketing.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Want to revolutionize your marketing? AppFueled does it all—email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.How To Get In Touch With The GuestDoug DeLucca's Facebook account Doug@bocaautofix.com BOCA Auto Fix - (561) 826-8834Lagniappe (Books, Links, Other Podcasts, etc)ASTAThey Ask You AnswerThey Ask You Answer Podcast Episode 093Which is the right fit for you? A quick lube or an independent auto repair shop?Google Local Service AdsShow Notes with TimestampsIntroduction to the Podcast (00:00:01) The podcast begins with a welcome message from the host, Brian Walker.Guest Introduction (00:00:10) Brian introduces co-host Kim and guest Doug DeLuca, owner of Boca Auto Fix.Overview of Boca Auto Fix (00:00:51) Doug shares details about his auto repair shop, including its location and age.Hiring an Apprentice (00:01:09) Doug discusses the recent hiring of an apprentice and the journey leading to this decision.Challenges in Hiring (00:02:13) The speakers reflect on the difficulties shop owners face in finding and hiring young talent.Marketing Journey...

Marketing isn't just about spending money; it's about strategy, creativity, and knowing what actually works. That's exactly what Brian and Kim Walker unpack in this conversation with Doug DeLuca, owner of Boca AutoFix, who built a thriving auto repair shop without ever working as a technician before opening his doors.Doug's IT background gave him an edge, helping him master SEO, content marketing, and social media, all while running his shop. He shares with Brian and Kim how he tracks data, refines his messaging, and attracts the right clients using unconventional but effective methods. From leveraging Facebook groups to pull in college students to secret-shopping a quick-lube competitor for blog content, Doug proves that marketing success comes from being proactive and intentional.This conversation tackles why not every shop needs Google Ads, how to structure diagnostic fees without scaring off clients, and the importance of community involvement. Doug's hands-on, data-driven approach to marketing offers real insights for shop owners looking to take control of their marketing and maximize results.Brian, Kim, and Doug break it all down, giving shop owners a blueprint for smarter, more effective marketing.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Want to revolutionize your marketing? AppFueled does it all—email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.How To Get In Touch With The GuestDoug DeLucca's Facebook account Doug@bocaautofix.com BOCA Auto Fix - (561) 826-8834Lagniappe (Books, Links, Other Podcasts, etc)ASTAThey Ask You AnswerThey Ask You Answer Podcast Episode 093Which is the right fit for you? A quick lube or an independent auto repair shop?Google Local Service AdsShow Notes with TimestampsIntroduction to the Podcast (00:00:01) The podcast begins with a welcome message from the host, Brian Walker.Guest Introduction (00:00:10) Brian introduces co-host Kim and guest Doug DeLuca, owner of Boca Auto Fix.Overview of Boca Auto Fix (00:00:51) Doug shares details about his auto repair shop, including its location and age.Hiring an Apprentice (00:01:09) Doug discusses the recent hiring of an apprentice and the journey leading to this decision.Challenges in Hiring (00:02:13) The speakers reflect on the difficulties shop owners face in finding and hiring young talent.Marketing Journey...

Want to make your shop's marketing stand out this May? Join Brian Walker and Caroline LeGrand as they break down creative ways to engage your audience, plan your content, and connect with your community.In this episode, they'll share creative campaign ideas, fun social media prompts, and practical ways to highlight your team, engage customers, and boost brand awareness. Plus, get inspiration for using national holidays like National Skilled Trades Day, Road Trip Day, and even Pizza Party Day to keep your content fresh and relevant.Don't miss this opportunity to simplify your marketing and make a real impact. Tune in now and start planning content that connects!Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops. AppFueled makes marketing easy. It's a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don't wait—get started today at appfueled.comLagniappe (Books, Links, Other Podcasts, etc)Days of the YearNational Calendar Show Notes with TimestampsIntroduction to the Episode (00:00:01) Brian and Caroline introduce the podcast and thank RepairPal for their support.Preparing for May Marketing (00:01:16) Discussion on planning marketing strategies for May, emphasizing the importance of advance preparation.General Marketing Themes (00:02:00) Overview of summer-related topics, tax return spending, and pre-trip inspections for vehicles.Motorcycle Safety Awareness Month (00:03:17) Highlighting the importance of motorcycle safety and tips for drivers and riders.Military Appreciation Month (00:03:39) Encouraging auto repair shops to give back to military personnel throughout May.Teacher Appreciation Week (00:04:34) Ideas for showing gratitude to teachers, including small gestures and discounts.National Pet Week (00:05:50) Encouragement to engage customers by sharing pet photos on social media.Celebrating Various Appreciation Weeks (00:07:05) Discussion on multiple appreciation weeks in May and the importance of selecting key themes.Learn to Ride a Bike Day (00:08:04) Suggestions for community engagement by helping kids learn to ride bikes.National Skilled Trades Day (00:09:00) Promoting skilled trades and hosting events to educate youth about automotive careers.Star Wars Day (May the 4th) (00:10:26) Fun marketing ideas related to Star Wars Day for engaging customers.National Odometer Day (May 12th) (00:11:42) Ideas for a fun contest involving vehicle odometer readings to engage customers.RepairPal Certification (00:13:14) Discussion on becoming RepairPal certified and the benefits for auto repair shops.App Fueled Introduction (00:14:18) Overview of a customer loyalty app designed for auto service shops.National Lost Sock Memorial Day (00:14:54) Encouragement for creative engagement ideas related to this fun holiday.Military Appreciation Month (00:15:06) Suggestions for acknowledging military families and...

Want to make your shop's marketing stand out this May? Join Brian Walker and Caroline LeGrand as they break down creative ways to engage your audience, plan your content, and connect with your community.In this episode, they'll share creative campaign ideas, fun social media prompts, and practical ways to highlight your team, engage customers, and boost brand awareness. Plus, get inspiration for using national holidays like National Skilled Trades Day, Road Trip Day, and even Pizza Party Day to keep your content fresh and relevant.Don't miss this opportunity to simplify your marketing and make a real impact. Tune in now and start planning content that connects!Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops. AppFueled makes marketing easy. It's a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don't wait—get started today at appfueled.comLagniappe (Books, Links, Other Podcasts, etc)Days of the YearNational Calendar Show Notes with TimestampsIntroduction to the Episode (00:00:01) Brian and Caroline introduce the podcast and thank RepairPal for their support.Preparing for May Marketing (00:01:16) Discussion on planning marketing strategies for May, emphasizing the importance of advance preparation.General Marketing Themes (00:02:00) Overview of summer-related topics, tax return spending, and pre-trip inspections for vehicles.Motorcycle Safety Awareness Month (00:03:17) Highlighting the importance of motorcycle safety and tips for drivers and riders.Military Appreciation Month (00:03:39) Encouraging auto repair shops to give back to military personnel throughout May.Teacher Appreciation Week (00:04:34) Ideas for showing gratitude to teachers, including small gestures and discounts.National Pet Week (00:05:50) Encouragement to engage customers by sharing pet photos on social media.Celebrating Various Appreciation Weeks (00:07:05) Discussion on multiple appreciation weeks in May and the importance of selecting key themes.Learn to Ride a Bike Day (00:08:04) Suggestions for community engagement by helping kids learn to ride bikes.National Skilled Trades Day (00:09:00) Promoting skilled trades and hosting events to educate youth about automotive careers.Star Wars Day (May the 4th) (00:10:26) Fun marketing ideas related to Star Wars Day for engaging customers.National Odometer Day (May 12th) (00:11:42) Ideas for a fun contest involving vehicle odometer readings to engage customers.RepairPal Certification (00:13:14) Discussion on becoming RepairPal certified and the benefits for auto repair shops.App Fueled Introduction (00:14:18) Overview of a customer loyalty app designed for auto service shops.National Lost Sock Memorial Day (00:14:54) Encouragement for creative engagement ideas related to this fun holiday.Military Appreciation Month (00:15:06) Suggestions for acknowledging military families and...

Getting involved in your community is powerful, but how do you share your efforts without sounding boastful? There's a fine line between successful and selfish self-promotion, and in this episode, Brian and Kim Walker discuss how to highlight your work with authenticity and gratitude—not ego.We'll discuss framing your message to focus on the cause, aligning community service with your company culture and purpose, and sharing stories that connect and inspire rather than just promote. Plus, we'll share real-life examples—like our team's work with Our Daily Bread Food Bank—and how to encourage others to get involved.Tune in now to learn how to support your community while staying humble and making a real impact!Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops. Want to revolutionize your marketing? AppFueled does it all—email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.Lagniappe (Books, Links, Other Podcasts, etc)Start with Why - By Simon SinekOur Daily Bread Food BankCommission MankindShow Notes with TimestampsIntroduction to the Episode (00:00:10) Brian introduces the podcast and the topic of community involvement.Topic Suggestion Acknowledgment (00:00:34) Brian mentions Doug DeLuca's suggestion for the episode topic.Sponsor Acknowledgment (00:01:00) Brian thanks RepairPal for sponsoring the episode.Technical Issues Discussion (00:01:30) Brian and Kim discuss technical issues and Brian's experience with braces.Community Involvement Concerns (00:03:44) Kim shares a friend's hesitation about promoting community involvement due to fear of appearing boastful.Successful vs. Selfish Promotion (00:05:44) Discussion about the fine line between effective promotion and self-promotion.Promoting Community Engagement (00:07:24) Kim emphasizes the importance of spacing out promotional posts about community involvement.Starting with Gratitude (00:07:46) Kim suggests starting messages about community involvement with expressions of gratitude.Importance of "Why" (00:09:09) Discussion on the significance of explaining the reasons behind community involvement.Examples of Community Involvement (00:09:15) Brian and Kim share experiences of their community service activities.Promoting Community Work (00:11:25) Brian discusses the importance of promoting community service to demonstrate business values.Messaging about Community Involvement (00:12:21) Kim provides examples of how they communicate their community involvement on social media.Team Engagement in Community Work (00:14:20) Brian reflects on the team's connection with community members during service activities. Closing Sponsor Acknowledgment (00:15:14) Brian thanks RepairPal again for supporting the episode.Community Engagement Strategies (00:15:26) Discussion on how RepairPal helps auto shops gain customers through certification and fair...

Getting involved in your community is powerful, but how do you share your efforts without sounding boastful? There's a fine line between successful and selfish self-promotion, and in this episode, Brian and Kim Walker discuss how to highlight your work with authenticity and gratitude—not ego.We'll discuss framing your message to focus on the cause, aligning community service with your company culture and purpose, and sharing stories that connect and inspire rather than just promote. Plus, we'll share real-life examples—like our team's work with Our Daily Bread Food Bank—and how to encourage others to get involved.Tune in now to learn how to support your community while staying humble and making a real impact!Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops. Want to revolutionize your marketing? AppFueled does it all—email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.Lagniappe (Books, Links, Other Podcasts, etc)Start with Why - By Simon SinekOur Daily Bread Food BankCommission MankindShow Notes with TimestampsIntroduction to the Episode (00:00:10) Brian introduces the podcast and the topic of community involvement.Topic Suggestion Acknowledgment (00:00:34) Brian mentions Doug DeLuca's suggestion for the episode topic.Sponsor Acknowledgment (00:01:00) Brian thanks RepairPal for sponsoring the episode.Technical Issues Discussion (00:01:30) Brian and Kim discuss technical issues and Brian's experience with braces.Community Involvement Concerns (00:03:44) Kim shares a friend's hesitation about promoting community involvement due to fear of appearing boastful.Successful vs. Selfish Promotion (00:05:44) Discussion about the fine line between effective promotion and self-promotion.Promoting Community Engagement (00:07:24) Kim emphasizes the importance of spacing out promotional posts about community involvement.Starting with Gratitude (00:07:46) Kim suggests starting messages about community involvement with expressions of gratitude.Importance of "Why" (00:09:09) Discussion on the significance of explaining the reasons behind community involvement.Examples of Community Involvement (00:09:15) Brian and Kim share experiences of their community service activities.Promoting Community Work (00:11:25) Brian discusses the importance of promoting community service to demonstrate business values.Messaging about Community Involvement (00:12:21) Kim provides examples of how they communicate their community involvement on social media.Team Engagement in Community Work (00:14:20) Brian reflects on the team's connection with community members during service activities. Closing Sponsor Acknowledgment (00:15:14) Brian thanks RepairPal again for supporting the episode.Community Engagement Strategies (00:15:26) Discussion on how RepairPal helps auto shops gain customers through certification and fair...

Sometimes life just doesn't slow down, does it? Between running a business, managing a team, and balancing everything else, it's easy to feel like you're drowning in tasks. If that sounds familiar, you're not alone.Hi, I'm Kim Walker, and today I'm sharing my personal journey through a season of overwhelm—and how I'm finding my way back to productivity and peace. This episode isn't just about getting things done—it's about giving yourself the grace to start where you are and take small, meaningful steps forward.So, take a deep breath, grab a notebook, and let's get organized—because even in the chaos, we've got thisThank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at RepairPal.com/shops.Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)Stephen Covey's Time Managment Matrix Remarkable Tablet Time BlockingShow Notes with TimestampsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com Aftermarket Radio NetworkRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Sometimes life just doesn't slow down, does it? Between running a business, managing a team, and balancing everything else, it's easy to feel like you're drowning in tasks. If that sounds familiar, you're not alone.Hi, I'm Kim Walker, and today I'm sharing my personal journey through a season of overwhelm—and how I'm finding my way back to productivity and peace. This episode isn't just about getting things done—it's about giving yourself the grace to start where you are and take small, meaningful steps forward.So, take a deep breath, grab a notebook, and let's get organized—because even in the chaos, we've got thisThank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at RepairPal.com/shops.Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)Stephen Covey's Time Managment Matrix Remarkable Tablet Time BlockingShow Notes with TimestampsIntroduction to the Episode (00:00:10) Speaker introduces herself and the topic of managing time and tasks when feeling overwhelmed.Personal Challenges (00:01:24) Speaker shares her personal story of recovery from back surgery and her mother's declining health.The Impact of Loss (00:03:49) Reflects on the challenges of returning to work after her mother's passing and managing a heavy workload.Overcoming Overwhelm (00:06:02) Discusses feeling lost and overwhelmed upon returning to work and how to tackle a massive to-do list.Time Management Strategies (00:10:22) Introduces Stephen Covey's time management matrix and how to prioritize tasks effectively.Massive Brain Dump (00:08:02) Explains the process of conducting a brain dump to organize thoughts and tasks without order.Prioritizing Tasks (00:11:20) Describes how to categorize tasks by urgency and importance using color coding.Using Google Calendar (00:12:20) Details how to integrate tasks into Google Calendar and set reminders for better organization.Self-Care and Breaks (00:12:28) Emphasizes the importance of taking breaks and practicing self-care during overwhelming times.Time Blocking (00:14:40) Introduces the concept of time blocking for focused work sessions and minimizing distractions.Brain Dump and Prioritization (00:15:49) Speaker discusses her routine of brain dumping and prioritizing tasks weekly to manage overwhelm.Community Engagement (00:16:56) Speaker invites listeners to share their experiences and connect through the Auto Repair Marketing Mastermind Facebook group.Resources for Time Management (00:17:55) Speaker mentions links in the show notes to assist listeners in managing time and tasks effectively.Podcast Recommendations (00:18:27) Speaker wraps up by

Join host Brian Walker as he welcomes Mauro Stara to explore the transformative connection between your health and business success. In this episode, Mauro shares his expertise on why your body is your ultimate business card and how optimizing your well-being can take your professional performance to the next level.Discover actionable strategies like improving sleep quality, managing stress, and fine-tuning your diet for better energy and focus. Plus, learn how personalized blood work and hormone optimization can help you achieve sustainable results.Don't miss this insightful conversation packed with practical tips to help you elevate your health and your business. Tune in now!Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com How To Get In Touch With the Guesthttps://www.instagram.com/maurostaraofficial/ - Instagramhttps://www.facebook.com/mauro.stara.944/ - Facebookhttps://www.linkedin.com/in/mauro-stara-4b4295217/ - Mauro Stara https://6packceo.com/start - Six Pack CEOShow Notes with TimestampsIntroduction to the Episode (00:00:01) Brian Walker introduces the podcast and guest Mauro Stara, discussing the episode's theme.Body as a Business Card (00:01:08) Mauro shares insights on how physical appearance impacts business perceptions and relationships.Judgment by Appearance (00:02:10) Discussion on the subconscious judgments people make based on appearance in business settings.Health vs. Wealth (00:04:13) Mauro emphasizes the importance of prioritizing health alongside pursuing wealth for long-term success.First Impressions Matter (00:05:08) Mauro explains how health influences trust and credibility in business interactions.Changing Perceptions of Successful Individuals (00:06:45) Brian and Mauro discuss how successful figures are increasingly prioritizing their health and fitness.Metabolic Panels Importance (00:09:37) Mauro explains why he starts with metabolic panels for clients to assess health effectively.Transformation Through Blood Work (00:12:29) Mauro shares his experience of using blood work to optimize client health and weight loss results.Introduction to RepairPal (00:15:34) Discussion on how RepairPal helps auto repair shops gain customer trust and grow their business.App Fueled Overview (00:16:40) Introduction to App Fueled, a customer loyalty app for auto service shops to enhance customer retention.Blood Work and Hormone Optimization (00:17:48) Mauro discusses the importance of hormone optimization through blood work and the pitfalls of standard health ranges.Changing Testosterone Ranges...

Join host Brian Walker as he welcomes Mauro Stara to explore the transformative connection between your health and business success. In this episode, Mauro shares his expertise on why your body is your ultimate business card and how optimizing your well-being can take your professional performance to the next level.Discover actionable strategies like improving sleep quality, managing stress, and fine-tuning your diet for better energy and focus. Plus, learn how personalized blood work and hormone optimization can help you achieve sustainable results.Don't miss this insightful conversation packed with practical tips to help you elevate your health and your business. Tune in now!Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com How To Get In Touch With the Guesthttps://www.instagram.com/maurostaraofficial/ - Instagramhttps://www.facebook.com/mauro.stara.944/ - Facebookhttps://www.linkedin.com/in/mauro-stara-4b4295217/ - Mauro Stara https://6packceo.com/start - Six Pack CEOShow Notes with TimestampsIntroduction to the Episode (00:00:01) Brian Walker introduces the podcast and guest Mauro Stara, discussing the episode's theme.Body as a Business Card (00:01:08) Mauro shares insights on how physical appearance impacts business perceptions and relationships.Judgment by Appearance (00:02:10) Discussion on the subconscious judgments people make based on appearance in business settings.Health vs. Wealth (00:04:13) Mauro emphasizes the importance of prioritizing health alongside pursuing wealth for long-term success.First Impressions Matter (00:05:08) Mauro explains how health influences trust and credibility in business interactions.Changing Perceptions of Successful Individuals (00:06:45) Brian and Mauro discuss how successful figures are increasingly prioritizing their health and fitness.Metabolic Panels Importance (00:09:37) Mauro explains why he starts with metabolic panels for clients to assess health effectively.Transformation Through Blood Work (00:12:29) Mauro shares his experience of using blood work to optimize client health and weight loss results.Introduction to RepairPal (00:15:34) Discussion on how RepairPal helps auto repair shops gain customer trust and grow their business.App Fueled Overview (00:16:40) Introduction to App Fueled, a customer loyalty app for auto service shops to enhance customer retention.Blood Work and Hormone Optimization (00:17:48) Mauro discusses the importance of hormone optimization through blood work and the pitfalls of standard health ranges.Changing Testosterone Ranges...

Marketing your auto repair shop can be overwhelming, but with the right tools, it doesn't have to be. Brian and Kim Walker break down essential marketing tools and tech to make the process easier, more effective, and even enjoyable.Discover how to simplify your social media strategy with tools like Meta Business Suite and Canva, optimize your website performance with SEMrush and Google Analytics, and create better customer engagement with NFC tap technology and HiHello digital business cards. They also dive into practical tips for video content creation, email marketing, and measuring ROI to ensure your efforts are paying off.If you're ready to elevate your marketing without the hassle, this conversation will equip you with the insights and tools you need to succeed.Thank you to our friends at RepairPal for providing you this episode. RepairPal's Certified Network of shops are trusted by millions of customers each month. Learn more atRepairPal.com/shops. Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Show Notes with TimestampsIntroduction to the Episode (00:00:01) The podcast introduces the hosts and sets the stage for discussing marketing tools.Marketing Tools Overview (00:01:22) Brian discusses the importance of using effective marketing tools for auto repair shops.Social Media Planning (00:02:39) Kim emphasizes the need for strategic planning in social media marketing.Meta Business Suite (00:03:32) Discussion on using Meta Business Suite for scheduling posts on Facebook and Instagram.Social Media Scheduling Tools (00:04:11) Kim shares various tools for scheduling social media content, including Plantable and Hootsuite.Canva for Graphics (00:05:14) Introduction to Canva as a user-friendly graphic design tool for non-designers.Accessing the Meta Planner (00:05:39) Instructions on how to access the Meta planner within Facebook's business settings.Facebook Group for Shop Owners (00:06:07) Promotion of the Auto Repair Marketing Mastermind Facebook group for shop owners to share ideas.Tracking Social Media Engagement (00:08:10) Importance of using link shorteners like Bitly to track social media engagement.Link Tree for Instagram (00:09:12) Discussion on using Link Tree to manage multiple links from an Instagram bio.Search Engine Optimization Tools (00:10:21) Brian introduces SEO tools that can simplify the process of optimizing website content.SEMrush Overview (00:10:57) Detailed look at SEMrush as a comprehensive tool for SEO tasks.Ahrefs for Backlink Audits (00:12:21) Introduction to Ahrefs for managing backlinks in competitive SEO environments.Local SEO Tools (00:13:51) Discussion on Local Viking and Local Falcon for tracking Google Business Profile rankings. UVA's Auto Biz IQ (00:14:37) Mention of a specific tool for auto repair shops to analyze local SEO performance.Digital Advertising Planning (00:14:49) Importance of careful planning in digital advertising to avoid unnecessary spending.Using Google Sheets for Ads (00:15:53) Emphasizing organization with spreadsheets for tracking and analyzing digital...

Marketing your auto repair shop can be overwhelming, but with the right tools, it doesn't have to be. Brian and Kim Walker break down essential marketing tools and tech to make the process easier, more effective, and even enjoyable.Discover how to simplify your social media strategy with tools like Meta Business Suite and Canva, optimize your website performance with SEMrush and Google Analytics, and create better customer engagement with NFC tap technology and HiHello digital business cards. They also dive into practical tips for video content creation, email marketing, and measuring ROI to ensure your efforts are paying off.If you're ready to elevate your marketing without the hassle, this conversation will equip you with the insights and tools you need to succeed.Thank you to our friends at RepairPal for providing you this episode. RepairPal's Certified Network of shops are trusted by millions of customers each month. Learn more atRepairPal.com/shops. Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Show Notes with TimestampsIntroduction to the Episode (00:00:01) The podcast introduces the hosts and sets the stage for discussing marketing tools.Marketing Tools Overview (00:01:22) Brian discusses the importance of using effective marketing tools for auto repair shops.Social Media Planning (00:02:39) Kim emphasizes the need for strategic planning in social media marketing.Meta Business Suite (00:03:32) Discussion on using Meta Business Suite for scheduling posts on Facebook and Instagram.Social Media Scheduling Tools (00:04:11) Kim shares various tools for scheduling social media content, including Plantable and Hootsuite.Canva for Graphics (00:05:14) Introduction to Canva as a user-friendly graphic design tool for non-designers.Accessing the Meta Planner (00:05:39) Instructions on how to access the Meta planner within Facebook's business settings.Facebook Group for Shop Owners (00:06:07) Promotion of the Auto Repair Marketing Mastermind Facebook group for shop owners to share ideas.Tracking Social Media Engagement (00:08:10) Importance of using link shorteners like Bitly to track social media engagement.Link Tree for Instagram (00:09:12) Discussion on using Link Tree to manage multiple links from an Instagram bio.Search Engine Optimization Tools (00:10:21) Brian introduces SEO tools that can simplify the process of optimizing website content.SEMrush Overview (00:10:57) Detailed look at SEMrush as a comprehensive tool for SEO tasks.Ahrefs for Backlink Audits (00:12:21) Introduction to Ahrefs for managing backlinks in competitive SEO environments.Local SEO Tools (00:13:51) Discussion on Local Viking and Local Falcon for tracking Google Business Profile rankings. UVA's Auto Biz IQ (00:14:37) Mention of a specific tool for auto repair shops to analyze local SEO performance.Digital Advertising Planning (00:14:49) Importance of careful planning in digital advertising to avoid unnecessary spending.Using Google Sheets for Ads (00:15:53) Emphasizing organization with spreadsheets for tracking and analyzing digital...

Thanks to our Partners,RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”Dive into actionable marketing strategies for April with hosts Brian Walker and Caroline Legrand in this episode of the "Marketing by the Months" series. From leveraging Spring Car Care Month to hosting car care clinics, you'll uncover creative ways to educate customers, build trust, and grow your auto repair shop.This episode dives into turning quirky national days like National 4x4 Day into engaging social media content and using VEDA (Video Every Day in April) to showcase your shop's personality and expertise on camera. Plus, explore strategies to capitalize on tax refund promotions and seasonal maintenance trends that help bring in springtime traffic.Tune in now to discover actionable tips and fresh ideas to make your April marketing a success. Don't miss this chance to fill your bays and grow your Shop!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsAre you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)https://www.daysoftheyear.com https://www.nationaldaycalendar.com/ https://shopmarketingpros.com/ep-118-doing-video-every-day-for-a-month/ - Doing Video Every Day For A Monthhttps://shopmarketingpros.com/how-doing-video-every-day-can-transform-your-auto-repair-shops-marketing-strategy/ Show Notes with TimestampsIntroduction to April Marketing (00:00:10) The hosts introduce the episode and discuss the focus on marketing strategies for April.Spring Car Care Month (00:02:43) April is highlighted as Spring Car Care Month, emphasizing vehicle maintenance and customer education.Car Care Clinics (00:03:11) Hosts suggest hosting car care clinics to engage customers and educate them about vehicle maintenance.Vida: Video Every Day in April (00:04:55) Discussion on the importance of video marketing and committing to daily video creation for engagement.Celebrating National Pickleball Month (00:07:44) Hosts encourage engaging posts related to National Pickleball Month, even if not directly automotive.Honoring EMS Week (00:08:12) Discussing ways to celebrate and honor first responders during EMS Week with discounts or special offers.Tax Return Promotions (00:09:55) Promoting services around tax returns, encouraging customers to invest in vehicle maintenance with their...

Thanks to our Partners,RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”Dive into actionable marketing strategies for April with hosts Brian Walker and Caroline Legrand in this episode of the "Marketing by the Months" series. From leveraging Spring Car Care Month to hosting car care clinics, you'll uncover creative ways to educate customers, build trust, and grow your auto repair shop.This episode dives into turning quirky national days like National 4x4 Day into engaging social media content and using VEDA (Video Every Day in April) to showcase your shop's personality and expertise on camera. Plus, explore strategies to capitalize on tax refund promotions and seasonal maintenance trends that help bring in springtime traffic.Tune in now to discover actionable tips and fresh ideas to make your April marketing a success. Don't miss this chance to fill your bays and grow your Shop!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsAre you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)https://www.daysoftheyear.com https://www.nationaldaycalendar.com/ https://shopmarketingpros.com/ep-118-doing-video-every-day-for-a-month/ - Doing Video Every Day For A Monthhttps://shopmarketingpros.com/how-doing-video-every-day-can-transform-your-auto-repair-shops-marketing-strategy/ Show Notes with TimestampsIntroduction to April Marketing (00:00:10) The hosts introduce the episode and discuss the focus on marketing strategies for April.Spring Car Care Month (00:02:43) April is highlighted as Spring Car Care Month, emphasizing vehicle maintenance and customer education.Car Care Clinics (00:03:11) Hosts suggest hosting car care clinics to engage customers and educate them about vehicle maintenance.Vida: Video Every Day in April (00:04:55) Discussion on the importance of video marketing and committing to daily video creation for engagement.Celebrating National Pickleball Month (00:07:44) Hosts encourage engaging posts related to National Pickleball Month, even if not directly automotive.Honoring EMS Week (00:08:12) Discussing ways to celebrate and honor first responders during EMS Week with discounts or special offers.Tax Return Promotions (00:09:55) Promoting services around tax returns, encouraging customers to invest in vehicle maintenance with their...

Thank you to our friends at RepairPal for providing you this episode. RepairPal's CertifiedNetwork of shops are trusted by millions of customers each month. Learn more atRepairPal.com/shopsAre you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comAre your customers getting the right first impression of your shop? In this episode, Brian and Kim Walker explore how to make every touchpoint count, from your website and Google Business Profile to your waiting area and phone calls.With personal stories and practical tips, they'll guide you through the customer journey, sharing ways to improve everything from cleanliness to communication. You'll even hear about Kim's checklist for first impressions and why small details—like a fresh-smelling lobby or updated photos—make a big impact.Get ready to see your shop through fresh eyes and take steps to leave a lasting impression. Tune in now!Thank you to our friends at RepairPal for providing you this episode. RepairPal will help yougrow your auto business and you can learn more at RepairPal.com/shops. Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)https://www.autoops.com/ - Online Scheduling for Auto Shopshttps://shopmarketingpros.com/ep-131-branding-your-shop-as-a-concierge-auto-repair-shop/ - Branding Your Shop As A Concierge Auto Repair Shophttps://shopmarketingpros.com/ep-108-part-4-a-service-advisors-take-on-customer-retention-with-michael-doherty/ - Part 4 – A Service Advisor's Take on Customer Retention with Michael Dohertyhttps://remarkable.com/ - Remarkable notebookShow Notes with Time StampsIntroduction to the Podcast (00:00:01) The podcast episode begins with an introduction to the Auto Repair Marketing Podcast. Welcome and Topic Introduction (00:00:10) Brian Walker welcomes listeners and introduces the topic of making great first impressions in auto repair. Secret Shopper Concept (00:01:03) Kim discusses the idea of offering secret shopper services to evaluate first impressions in auto repair shops. Frog in Boiling Water Analogy (00:01:20) Brian uses an analogy about a frog in boiling water to illustrate how business owners can overlook issues. Personal Experience with Shop Cleanliness (00:02:26) Kim shares a personal story about noticing cleanliness issues in her shop after sitting on the floor. Origin of the Episode's Topic (00:03:13) Kim explains that the...

Thank you to our friends at RepairPal for providing you this episode. RepairPal's CertifiedNetwork of shops are trusted by millions of customers each month. Learn more atRepairPal.com/shopsAre you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comAre your customers getting the right first impression of your shop? In this episode, Brian and Kim Walker explore how to make every touchpoint count, from your website and Google Business Profile to your waiting area and phone calls.With personal stories and practical tips, they'll guide you through the customer journey, sharing ways to improve everything from cleanliness to communication. You'll even hear about Kim's checklist for first impressions and why small details—like a fresh-smelling lobby or updated photos—make a big impact.Get ready to see your shop through fresh eyes and take steps to leave a lasting impression. Tune in now!Thank you to our friends at RepairPal for providing you this episode. RepairPal will help yougrow your auto business and you can learn more at RepairPal.com/shops. Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)https://www.autoops.com/ - Online Scheduling for Auto Shopshttps://shopmarketingpros.com/ep-131-branding-your-shop-as-a-concierge-auto-repair-shop/ - Branding Your Shop As A Concierge Auto Repair Shophttps://shopmarketingpros.com/ep-108-part-4-a-service-advisors-take-on-customer-retention-with-michael-doherty/ - Part 4 – A Service Advisor's Take on Customer Retention with Michael Dohertyhttps://remarkable.com/ - Remarkable notebookShow Notes with Time StampsIntroduction to the Podcast (00:00:01) The podcast episode begins with an introduction to the Auto Repair Marketing Podcast. Welcome and Topic Introduction (00:00:10) Brian Walker welcomes listeners and introduces the topic of making great first impressions in auto repair. Secret Shopper Concept (00:01:03) Kim discusses the idea of offering secret shopper services to evaluate first impressions in auto repair shops. Frog in Boiling Water Analogy (00:01:20) Brian uses an analogy about a frog in boiling water to illustrate how business owners can overlook issues. Personal Experience with Shop Cleanliness (00:02:26) Kim shares a personal story about noticing cleanliness issues in her shop after sitting on the floor. Origin of the Episode's Topic (00:03:13) Kim explains that the...

Ready to plan ahead and make your March marketing a success? Join Brian Walker and Caroline Legrand as they share creative, actionable ideas to help your auto repair shop stand out this spring. With Women's History Month, spring maintenance season, and pre-trip inspections for spring break on the horizon, this episode is packed with strategies to prepare your shop for a busy March.Discover how to leverage upcoming opportunities like St. Patrick's Day, tax refund season, and National Days such as 'Check Your Batteries Day' and 'Chocolate Chip Cookie Week.' Whether you're gearing up for alignments after pothole season, celebrating your team, or engaging your community, this episode is full of tips to help you plan your marketing with confidence.Tune in now to get ahead of the game and make March your shop's most successful month yet!Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops. Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Lagniappe (Books, Links, Other Podcasts, etc)https://shopmarketingpros.com/ep-129-preparing-for-februarys-marketing/ https://www.daysoftheyear.com https://www.nationaldaycalendar.com/ https://automotivetrainingevents.com/event/vision/ - VISION Hi-Tech Training & Expo Show Notes with TimestampsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com

Ready to plan ahead and make your March marketing a success? Join Brian Walker and Caroline Legrand as they share creative, actionable ideas to help your auto repair shop stand out this spring. With Women's History Month, spring maintenance season, and pre-trip inspections for spring break on the horizon, this episode is packed with strategies to prepare your shop for a busy March.Discover how to leverage upcoming opportunities like St. Patrick's Day, tax refund season, and National Days such as 'Check Your Batteries Day' and 'Chocolate Chip Cookie Week.' Whether you're gearing up for alignments after pothole season, celebrating your team, or engaging your community, this episode is full of tips to help you plan your marketing with confidence.Tune in now to get ahead of the game and make March your shop's most successful month yet!Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops. Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Lagniappe (Books, Links, Other Podcasts, etc)https://shopmarketingpros.com/ep-129-preparing-for-februarys-marketing/ https://www.daysoftheyear.com https://www.nationaldaycalendar.com/ https://automotivetrainingevents.com/event/vision/ - VISION Hi-Tech Training & Expo Show Notes with TimestampsIntroduction to March Marketing (00:00:10) Overview of the episode's focus on March marketing strategies for auto repair businesses.Importance of Planning (00:01:35) Discusses the significance of planning marketing strategies in advance for better engagement.Women's History Month (00:04:42) Highlights the importance of celebrating women in auto care during March.Spring Maintenance Promotions (00:05:25) Encourages promoting spring maintenance and pre-trip inspections as warmer weather approaches.Tax Refund Marketing (00:06:57) Suggests leveraging tax refunds for promoting maintenance and larger repairs to customers.St. Patrick's Day Marketing Ideas (00:08:07) Discusses fun marketing ideas around St. Patrick's Day, emphasizing luck and customer appreciation.Mardi Gras Promotions (00:08:54) Encourages shops in Louisiana to incorporate Mardi Gras themes into their marketing.Pothole Awareness (00:10:23) Highlights the impact of winter on roads and the marketing opportunities around pothole-related services.Allergy Season Promotions (00:11:16) Suggests promoting cabin filter replacements and air conditioning services as allergy season approaches.International Women's Week (00:12:17) Encourages highlighting women in the shop and community involvement during this week.Chocolate Chip Cookie...

Podcasting isn't about having all the answers—it's about sharing the journey. In this episode, we tackle the hard truth: Podcast hosts don't have it all figured out. From the insecurities of giving advice to the challenges of staying authentic, we explore what it really means to put yourself out there as a host.You'll discover how to sift through advice, find what works for you, and embrace the imperfect process of learning and leading. If you've ever felt like you don't have it all together, this episode will remind you—you're not alone.Listen in for an honest discussion about navigating the auto repair industry, embracing authenticity, and growing through the challenges of imperfection!Thank you to our friends at RepairPal for providing you this episode. RepairPal's CertifiedNetwork of shops are trusted by millions of customers each month. Learn more atRepairPal.com/shopsAre you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)https://shopmarketingpros.com/ep-118-doing-video-every-day-for-a-month/ - Episode 118 VEDAhttps://agencyanalytics.com/blog/how-profit-first-helped-this-agency-scale - Profit First Was the Key to Our Agency's Financial Transformationhttps://shopmarketingpros.com/ep-125-its-ok-to-dream-big-stop-playing-small/ - It's OK to Dream Big (Stop Playing Small)Show Notes with TimestampsIntroduction to the Episode (00:00:01) Brian introduces the podcast and sets the theme about podcast hosts not having all the answers.Inspiration from Mike Allen's Post (00:00:10) Discussion on how Mike Allen's humorous post sparked Brian's reflections on podcasting and advice-giving.Brian's Insecurities as a Host (00:01:15) Brian shares his personal insecurities regarding his role as a podcast host and influencer.Critique of Influencers (00:02:26) Brian expresses frustration with influencers who claim to have life figured out, relating it to his experiences.Sharing Personal Experiences (00:03:33) Emphasis on the importance of sharing personal learning experiences rather than presenting oneself as an expert.Struggles with Advice-Giving (00:04:36) Brian discusses his ongoing struggles with the advice he shares in his podcasts and posts.Imposter Syndrome (00:05:37) Brian reflects on feelings of imposter syndrome when sharing advice on managing expenses and business practices.Going Against Popular Opinion (00:06:46) Brian talks about the challenges of discussing unpopular business opinions and the reactions he receives.Sponsor Promotion: RepairPal (00:08:54) Brian promotes RepairPal and its benefits for auto repair shops seeking new customers.Sponsor Promotion: App Fueled (00:09:55) Introduction of App Fueled and its services for building customer loyalty apps for auto repair

As a business owner, the fast pace of entrepreneurship can feel overwhelming, but when do you give yourself permission to slow down? In this episode, we delve into The Art of Slowing Down—what it means, why it's important, and how to make it a reality in your daily life.From intentional daily practices to creating systems that allow you to step away, this episode shares actionable insights and personal experiences to inspire you to find balance. Whether you're planning for the future or simply trying to catch your breath, this conversation will encourage you to rethink how you manage your time and energy.Hit play now to learn how slowing down could help you build a healthier, more sustainable approach to business and life!Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal's Certified network and you can learn more at RepairPal.com/shops.Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Lagniappe (Books, Links, Other Podcasts, etc)Show Notes with TimestampsIntroduction to the Episode (00:00:01) The host introduces the podcast and the topic of slowing down in auto repair business ownership.Discussion of New Features (00:00:46) The speakers mention the potential of live streaming their podcast on Facebook.The Importance of Slowing Down (00:01:59) The co-host emphasizes that slowing down doesn't mean being lazy or complacent.Target Audience Clarification (00:02:16) The host clarifies that the episode is not for new business owners who are still growing.Personal Experiences with Surgery (00:05:30) Kim shares her experience of recovery after back surgery and the need for slowing down.Planning for Recovery (00:06:56) Kim discusses the importance of planning and preparing for recovery from her surgery.Building Trust in the Team (00:09:59) Kim reflects on how stepping back built confidence in her team and their abilities.Easing Back into Work (00:12:33) Kim talks about her gradual return to work and the importance of giving herself grace.Avoiding Extreme Situations (00:13:25) The host encourages listeners not to wait for extreme situations like surgery to slow down.The Importance of Slowing Down (00:14:32) Kim discusses the brutal nature of automotive conference seasons and the need for downtime.Personal Time and Routine (00:15:25) Kim shares her Friday routine, emphasizing quiet time, workouts, and relaxation.Work-Life Balance for Entrepreneurs (00:16:14) Kim reflects on the stress of entrepreneurship and the importance of not working excessively every day.Freedom of Time and Finances (00:18:22) Kim highlights the reasons for becoming a business owner, focusing on achieving freedom of time.Daily Slow Time (00:18:38) Brian talks about integrating intentional slow time into daily routines, even during work trips.One Minute Pause Technique (00:19:28) Brian introduces a one-minute pause app for quick moments of mindfulness during busy days.Creating Healthy...

What impression does your business leave behind when you're not there? In this episode, we tackle a vital question every shop owner should consider: What do you look like when you're not there? From the way your team interacts with customers to the legacy you leave for your family, this discussion will inspire you to reflect on your leadership and the culture you've built.We'll explore how to lead by example, empower your team, and ensure your presence is felt even in your absence. Whether it's in your shop, at home, or in your community, the impressions you leave behind tell a powerful story.Don't miss this thought-provoking episode—listen now and start shaping the legacy you want to leave!Thank you to our friends at RepairPal for providing you this episode. RepairPal's Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Lagniappe (Books, Links, Other Podcasts, etc)Square Body Dave - https://www.youtube.com/@squarebodydave Show Notes with TimestampsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com

In this episode of the Auto Repair Marketing Podcast, we explore the concept of "stolen leadership"—a fascinating approach to leadership where proactive team members step up and take ownership without waiting for permission. We'll discuss why this behavior can be a game-changer for your business, how to embrace it, and the importance of allowing your team to make mistakes as part of their growth.You'll hear insightful stories and practical advice on navigating the balance between guiding your team and stepping aside to let them thrive. Whether you're looking to empower your employees, reduce micromanagement, or create a workplace that fosters initiative and innovation, this episode has something for you.Don't miss out on this powerful episode that could help you take your leadership skills—and your team—to the next level.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Lagniappe (Books, Links, Other Podcasts, etc)https://www.tonyrobbins.com/disc - Disc Assessmentshttps://books.google.com.ph/books?id=tpspDwAAQBAJ&newbks=0&lpg=PA1&pg=PA1#v=onepage&q&f=false - Extreme OwnershipShownotes with Timestamps Introduction to the Episode (00:00:10) Brian introduces the podcast and co-host Kim, mentioning her recent recovery.Definition of Stolen Leadership (00:01:08) Discussion about the term "stolen leadership" and its positive implications in team dynamics.Personal Anecdotes on Leadership (00:03:37) Brian shares a lunch conversation about the benefits of allowing others to take initiative.Kim's Experience with Stolen Leadership (00:04:29) Kim reflects on her feelings when her responsibilities were taken over by a proactive team member.The Importance of Team Growth (00:06:17) Brian emphasizes that a good leader encourages their team to surpass them in abilities.Balancing Leadership Roles (00:09:04) Discussion on the need for both leaders and workers within an organization.Examples of Stolen Leadership (00:10:47) Brian shares examples of team members who have successfully taken on leadership roles.Acknowledging Contributions (00:14:02) The importance of recognizing team members who fill gaps and take initiative.Natural Leadership Qualities (00:15:06) Kim discusses how leadership can be innate and the importance of finding the right roles for individuals. Rewarding Initiative (00:15:37) Brian concludes by stressing the need to reward those who demonstrate leadership to prevent them from leaving.Understanding People Problems (00:15:43) Discussion on the four people problems and identifying the worst issue in team dynamics.Right Person, Right Seat...

Standing out in the auto repair industry takes more than just great service—it's about creating an experience that keeps clients coming back. In today's episode, we're exploring how to brand your shop as a Concierge Auto Repair Shop, offering high-end, personalized service that goes far beyond the typical repair visit.I'm your host, Brian Walker, and I'll walk you through the strategies to elevate your shop's reputation, attract the right customers, and deliver unforgettable service. From perfecting your shop's appearance to embracing “white-glove” customer care, you'll learn how to build a business that feels exclusive, premium, and worth talking about.If you've ever wondered how to stop attracting vehicles that don't fit your vision or how to cater to clients who value exceptional care, this episode is for you. With inspiration from brands like Disney and the Ritz-Carlton, we'll uncover what it takes to turn your shop into a place that wows clients at every turn.Let's rethink the way auto repair is done and discover how to make every client interaction extraordinary. Ready? Let's dive in!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsAre you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Lagniappe (Books, Links, Other Podcasts, etc)https://shopmarketingpros.com/ep-108-part-4-a-service-advisors-take-on-customer-retention-with-michael-doherty/ - Episode 108 With Michael Dohertyhttps://www.youtube.com/@BuckleysAutoCare - Greg Buckley https://www.youtube.com/@fixingcars - Charlie's Foreign Car Service https://www.kenblanchardbooks.com/book/raving-fans/ - Raving FansShow Notes with TimestampsIntroduction to the Episode (00:00:10) Brian Walker introduces the episode, focusing on branding an auto repair shop as a concierge service.Client Inquiry (00:01:19) Discussion about a Facebook message from a shop owner seeking advice on attracting qualified clients.Understanding Clientele (00:02:25) Brian explains the challenges of attracting higher-end clients versus those with older vehicles.Marketing Evaluation (00:03:27) Brian reviews the shop's marketing efforts and website, noting its professionalism and organization.Shop Location Insights (00:04:22) Brian discovers the shop is located in a high-end suburban area, which is beneficial for branding.Personal Background of the Owner (00:05:15) Brian learns about the shop owner's background, including his career and financial stability.Branding as Concierge Service (00:06:26) Brian suggests branding the shop as a concierge auto repair service to attract the right clientele.Defining Concierge Auto Repair (00:07:20) Discussion on the concept of concierge

When it comes to keeping your customers loyal and engaged, technology might be the missing piece in your shop's success. In this episode, we're joined by Jeremy Glassco, founder of AppFueled, an innovative tool designed to disrupt customer behavior and redefine loyalty in auto repair.You might think AppFueled is just another CRM, but it's actually so much more. Today, we'll explore how its features—from branded call centers to custom loyalty programs—are setting new standards for customer experience. We'll also dig into what it means to “disrupt” customer behavior in a way that keeps your clients coming back to your shop instead of drifting to the competition.Whether you're new to customer relationship tools or already running a CRM, we think you'll find something valuable in today's episode. Let's dive in!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsAre you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Lagniappe (Books, Links, Other Podcasts, etc)Appfueled.com - Appfueled https://shopmarketingpros.com/ep-106-part-2-customer-retention-series-service-advisor-role/ - Customer Retention Series – Service Advisor RoleHow To Get In Touch with the Guesthttps://appfueled.com/jeremy - Jeremy GlasscoShow Notes with TimestampsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com

Want to make your February marketing a win for your auto repair shop? Join Brian Walker and Caroline LeGrand as they share engaging, practical ideas for February's marketing—from fun Valentine's Day campaigns that show love to your customers and vehicles, to creative ways to highlight your shop's culture.Get tips on using National Days to boost engagement, from "Doggy Date Night" to “Random Acts of Kindness Week,” and learn how to connect with your local community, honor shop anniversaries, and run themed giveaways that your customers will remember. Whether you're promoting winter maintenance, preparing for tax season, or tapping into February's spirit, this episode has everything you need to make February marketing easy, effective, and engaging.Tune in now and discover how to keep your shop top-of-mind this February and beyond!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsAre you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Lagniappe (Books, Links, Other Podcasts, etc)https://shopmarketingpros.com/126 - Preparing For January's Marketing https://www.daysoftheyear.com/ https://www.nationaldaycalendar.com/ - Topics for FebruaryShow Notes with TimestampsIntroduction to the Episode (00:00:10) Brian introduces the podcast episode, discussing February marketing strategies with guest Caroline Lagrone.Sponsor Acknowledgment (00:00:22) Brian thanks sponsors RepairPal and App Fueled, highlighting their services for auto repair businesses.Planning Marketing for February (00:01:10) Discussion on planning marketing efforts for February, applicable for future years as well.Importance of National Dates (00:01:44) Caroline provides a disclaimer about the variability of national days and weeks throughout February.Valentine's Day Marketing Ideas (00:02:25) Emphasis on love-themed marketing ideas related to cars and community engagement for Valentine's Day.Promotional Ideas for Customers (00:03:23) Suggestions for promotions like Hershey's kisses or roses for customers to celebrate Valentine's Day.Community Involvement (00:04:18) Ideas for engaging with local charities and organizations during February, focusing on love and kindness.Boy Scouts Anniversary Week (00:06:44) Highlighting the Boy Scouts anniversary week and offering car care merit badge clinics at auto shops.Random Acts of Kindness Week (00:07:41) Discussion on promoting kindness in the shop and community during Random Acts of Kindness Week.Incorporating Kindness into Marketing (00:09:51) Encouragement to share acts of kindness on social media to inspire community involvement.National Days in February (00:12:22) Introduction to various fun national days in February that can be leveraged for marketing.Ice Cream for Breakfast Day...

In this episode, Brian Walker is joined by guest Hallie Wasinger to provide a behind-the-scenes look at how they tackled a major business challenge head-on. After two months of thinking everything was running smoothly, the team uncovered that website projects were falling behind and client communication had slipped. This significant issue required immediate action.Hallie shares how she stepped in to take ownership, assessed each project, and led the team in establishing new, realistic launch dates. Together, Brian and Hallie discuss the importance of extreme ownership, providing structure, and delivering clear direction to get the team back on track. They also emphasize the value of staying calm when challenges arise, and the critical lesson that clients don't expect perfection—they just want things made right.If you're navigating your own business challenges, this episode is packed with valuable insights and practical advice on leadership, integrity, and making tough decisions.Tune in now to discover how to keep your business on course, even when it feels like everything is going wrong.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comHow To Get In Touch With the GuestHallie Wasinger: https://www.linkedin.com/in/hallie-wasinger-411706161/ Show Notes with Time StampsIntroduction to the Episode (00:00:10) Brian introduces the podcast and guest Hallie Wasinger, setting the stage for the discussion.The Great Website Debacle (00:01:30) Brian introduces the topic of the "great shop marketing pros website debacle" and thanks sponsors.Agency Environment Challenges (00:04:39) Hallie describes the intense pace of working in an agency, likening it to "drinking out of a firehose."Hiring Challenges (00:05:20) Brian discusses the difficulties in hiring a suitable web project manager for their fast-paced agency.Trusting Your Instincts (00:05:56) Brian emphasizes the importance of trusting your instincts when sensing something is wrong in a project.Communication Breakdowns (00:07:04) Hallie notes that the team started feeling something was off, leading to a breakdown in communication.Reality Check on Project Status (00:08:49) Brian reveals the shocking reality of multiple projects being behind schedule and lacking communication.Lessons on Accountability (00:09:45) Brian discusses the need to dig deeper when issues arise and not just take someone's word for it.Transition of Responsibilities (00:10:42) Hallie expresses her eagerness to take over the web team after the previous manager's departure.Implementing Systems and Processes (00:11:28) Hallie highlights her focus on creating systems to improve the web team's efficiency.Taking Ownership of Projects (00:13:14) Hallie shares her approach of taking extreme ownership and communicating directly with clients about...