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Play Episode Listen Later Jun 18, 2026 29:08

Thanks to our partners Promotive, WickedFile, Maverick Shop Owners, and OverdryveIs your shop growing in revenue but shrinking in profit? Are you convinced that raising your labor rate is the fastest path to the bottom line — only to discover that your highest-charging competitors are losing money? And what if the real difference between a shop that keeps 35 cents of every dollar and one that loses money has nothing to do with location, specialty, or size?In this solo deep-dive, Hunt Demarest, CPA at Paar Melis & Associates, walks through the 2026 Auto Shop Benchmark Report — specifically, what separates the top 10% of shops from the bottom 10%. It's about the metrics that actually matter: how much of every sales dollar ends up in the owner's pocket, why overhead is silently eating 42 cents on every dollar in struggling shops, and why the shops doing the most are almost always doing it with the fewest people. Hunt strips the report down to what you need to know — and what to do about it.Whether you're a two-bay shop trying to crack profitability or a multi-location owner wondering why growth keeps outrunning your margins — this episode is essential listening.wondering why growth keeps outrunning your margins — this episode is essential listening.What You'll Learn...(00:01) Why Part 2 shifts from industry trends to what separates winners from losers(04:01) How Paar Melis defines a "top shop" — and why net profit alone doesn't tell the whole story(07:37) The sales volume surprise — why bigger isn't always better, and smaller isn't always a disadvantage(10:56) The metric top shops don't even know they're winning — gross profit per square foot(14:56) Why the Midwest lost all its top shops this year — and who's to blame(19:31) The labor rate myth, debunked — bottom shops charge more per hour and still lose(23:16) The 12-point overhead gap that explains almost every difference in profitability(26:18) Service advisor output — the $18,000-per-month performance gap you probably aren't measuring(26:18) The one fix that moves shops from the bottom 10% to the top — and most already know what it isIf you're ready to stop chasing sales volume as a substitute for profit, understand why the shop charging less per hour is likely the one making more money, and finally see the 12-point overhead gap that separates top shops from everyone else — this episode is essential listening.Get the FREE 2026 Auto Shop Benchmark Report: https://hubs.ly/Q04j-grh0Thanks to our partner, PromotivePromotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our partner, WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Thanks to our partner, Maverick Shop OwnersYou're working on growing a more profitable shop - that's critical. That's exactly what the 24-video Blueprint course by Maverick Shop Owners addresses - customers, sales, profit, people, systems, and freedom. Get free access for our listeners only at https://maverickshopowners.com/blueprintThanks to our partner, OverdryveOverdryve is your AI-powered marketing operating system. It predicts slow weeks before they happen, automatically launches revenue-driving campaigns, tracks ROI down to the dollar, and optimizes performance in real time. Visit https://overdryvemarketing.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Beyond the Bays: A Financial Playbook for Auto Repair Shop OwnersWrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Hidden Game Running Your Auto Repair Shop: When Systems Undermine Values [E241]

Play Episode Listen Later Jun 17, 2026 28:53

Thanks to our Partners, Pico Technology, and AutelWatch Full Video EpisodeMatt Fanslow continues his exploration of game theory by examining the difference between a shop's official game and its shadow game.The official game is what ownership and management say the shop values: quality work, safety, fairness, employee support, customer care, and doing things the right way.The shadow game is what the shop's systems, incentives, habits, exceptions, and unwritten rules actually reward.Those two games are not always completely opposed, and the gap between them is not necessarily created intentionally. Management may sincerely believe in the official game while remaining unaware of the behaviors being produced by compensation plans, workflow problems, favoritism, poor communication, broken equipment, or inadequate support.Matt looks at how employees can respond rationally to the system in front of them, even when those responses undermine the shop's stated purpose. That may help explain dishonest, deviant, or destructive behavior, but it does not necessarily excuse it.The goal is not to pretend the shadow game does not exist. It is to identify it, understand what is creating it, and bring it into the light so the shop's actual systems move closer to its stated values.The episode then takes a much less serious turn as Matt attempts to choose his Mount Rushmore of stand-up comedians. Richard Pryor, Lenny Bruce, Joan Rivers, and Dave Chappelle make the final cut, but not without considerable hesitation and several deserving names being left behind.Topics DiscussedThe difference between the official game and the shadow gameWhy stated values and actual incentives often conflictProduction-based compensation versus quality expectationsUnpaid inspections and the behavior they may encourageFavoritism, gravy work, and inconsistent enforcementSafety claims versus unsafe or neglected equipmentFront-of-house and back-of-house information gapsHow imperfect information allows assumptions to spreadLocally rational behavior inside a dysfunctional systemExplaining behavior without excusing itManagement's responsibility to understand the real systemEmployees' responsibility to communicate problems honestlyWhen trying to improve a workplace becomes less reasonable than leaving itGolden handcuffs and the personal cost of remaining in a misaligned organizationWhether mission statements represent actual beliefs or marketing languageMatt's Mount Rushmore of stand-up comediansQuestions Raised in the EpisodeWhat does a shop say it rewards?What does it actually reward?Do compensation and workflow systems support the quality standards discussed in meetings?Are safety problems addressed when employees report them?Are rules and opportunities applied consistently?What behaviors are employees learning from the system, regardless of what management says?How closely does the shadow game align with the official game?Who belongs on the Mount Rushmore of stand-up comedy?Matt's Comedy Mount RushmoreRichard PryorLenny BruceJoan RiversDave ChappelleOther comedians considered include George Carlin, Robin Williams, Bill Burr, Chris Rock, Eddie Murphy, Steve Martin, Steven Wright, Sam Kinison, Andrew Dice Clay, Norm Macdonald, and Bob Uecker.Thanks to our Partner, Pico TechnologyAre you chasing elusive automotive problems? Pico Technology empowers you to see what's really happening. Their PicoScope oscilloscopes transform your diagnostic capabilities. Visit PicoAuto.comThanks to our Partner, AutelFrom drivability diagnostics and TPMS service to ADAS and advanced safety systems, Autel helps technicians follow OEM procedures and repair with confidence. Learn more at Autel.comContact InformationEmail Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube ChannelThe Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

The Hidden Cash Flow Killer: Owner Draws Nobody Is Talking About [E262]

Play Episode Listen Later Jun 15, 2026 9:54

Many auto repair shop owners struggle with cash flow despite having decent sales and respectable margins.Why?Sometimes the answer isn't on the Income Statement.In this Weekly Blitz episode, I discuss why owner draws can become one of the most overlooked causes of cash flow problems inside an auto repair business.After reviewing a shop's financials, I discovered multiple family members were taking approximately $15,000 per week in draws from the company. The withdrawals were sitting on the Balance Sheet, making it easy to overlook their impact on operational performance and cash flow.In this episode you'll learn:Why owner draws deserve more visibilityThe difference between tax accounting and management accountingHow hidden withdrawals impact cash flowWhy businesses should determine what they can afford to distributeThe two solutions available when draws exceed profitabilityWhy numbers can hide even when they don't lieSponsored By Shop Marketing ProsShop Marketing Pros helps independent auto repair shops dominate their markets through SEO, website design, Google Ads, and digital marketing strategies built specifically for the automotive industry.Learn more at:https://shopmarketingpros.comNeed Help Understanding Your Numbers?Schedule a discovery session with AutoFix Auto Shop Coaching today.https://autoshopcoaching.comThe Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook Group, go here: https://www.facebook.com/groups/autorepairmarketingmastermindConnect with Chris:AutoFix-Auto Shop Coachingwww.autoshopcoaching.comwww.aftermarketradionetwork.com 940-400-1008Facebook: https://www.facebook.com/AutoFixAutoShopCoachingYouTube: https://bit.ly/3ClX0aeEmail Chris: chris@autofixsos.comThe Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Auto Shop Benchmarks: Biggest Changes, Key KPI's and Trends [E226]

Play Episode Listen Later Jun 11, 2026 44:49

Thanks to our partners Promotive, WickedFile, Maverick Shop Owners, and OverdryveYour technicians got more productive in 2025. Your labor rate went up. Your parts margins improved. So why is the average shop owner keeping almost exactly the same percentage of every dollar as they did the year before?The answer is hiding in your effective labor rate — and most shop owners haven't looked at it once.In this episode, Hunt Demarest breaks down the headline findings from Paar Melis & Associates' 2026 Auto Shop Benchmark Report — the largest study of its kind, built from more than 200 real shop locations across the country. From average repair order trends to technician productivity, overhead creep, benefits adoption, pay structure breakdowns, shop management software rankings, and the labor rate shame list nobody wants to be on, this is the financial state-of-the-industry episode you didn't know you needed. And it's only Part One.What You'll Learn(00:00) Intro — the 2026 Benchmark Report is live and how to get your free copy(03:16) Who made this report possible — methodology, participation, and what Paar Melis clients get that nobody else does(05:30) How to read benchmark numbers without misleading yourself — context, outliers, and the ARO trap(13:15) Sales are up 10-11% — but how much of that is real production vs. a labor rate increase you already gave yourself?(16:20) Productivity jumped from 47% to 55% — so why didn't net profit follow?(18:30) Effective labor rate: the silent margin killer hiding in plain sight in 2025(27:30) Benefits adoption hits an all-time high: 73% of shops now offer health insurance(29:30) Retirement plans, tool reimbursement, Trump Accounts, and the fringe benefits arms race(30:45) Four-day work weeks and non-cash comp — how shops are winning the talent war without raising base pay(34:30) Good management makes money, not good pay plans(36:30) 83% of shops are doing digital vehicle inspections — Hunt thought it would be closer to 100%(37:30) Shop management software rankings: Tekmetric at 56%, Mitchell likely on the way out, Shopware and Protractor tied for third(40:30) The labor rate shame list — 11% of shops haven't raised their rate in 18 months or moreIf you're ready to stop guessing where your numbers stand, start benchmarking against 200+ real shops across the country, and finally understand why doing more work doesn't always mean making more money — this episode is essential listening.Get the FREE 2026 Auto Shop Benchmark Report: https://hubs.ly/Q04j-grh0Thanks to our partner, PromotivePromotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our partner, WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Thanks to our partner, Maverick Shop OwnersYou're working on growing a more profitable shop - that's critical. That's exactly what the 24-video Blueprint course by Maverick Shop Owners addresses - customers, sales, profit, people, systems, and freedom. Get free access for our listeners only at https://maverickshopowners.com/blueprintThanks to our partner, OverdryveOverdryve is your AI-powered marketing operating system. It predicts slow weeks before they happen, automatically launches revenue-driving campaigns, tracks ROI down to the dollar, and optimizes performance in real time. Visit https://overdryvemarketing.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Beyond the Bays: A Financial Playbook for Auto Repair Shop OwnersWrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

Why Customers Struggle to Trust Auto Repair [E240]

Play Episode Listen Later Jun 10, 2026 22:15

Thanks to our Partners, Pico Technology, and AutelWatch Full Video EpisodeIn this episode, Matt Fanslow continues the conversation around game theory and economics in the automotive repair industry, focusing on one of the biggest invisible forces affecting customer trust: information asymmetry.Auto repair is a credence good service, meaning most customers cannot fully judge the quality of the work before, during, or even after the repair. A grinding brake noise may disappear after a $200 backyard brake job or a $500 professional repair, but the customer may not be able to tell whether the work was safe, complete, or performed to a professional standard. That gap between what the shop knows and what the customer can reasonably know creates distrust by default.Matt connects this to economist George Akerlof's “Market for Lemons,” originally applied to the used-car market, and explains how the same logic applies directly to auto repair. When customers cannot reliably distinguish quality from poor work, lower-quality providers can drag down trust in the entire market.The episode then turns toward solutions: better documentation, digital vehicle inspections, before-and-after photos or videos, service information references, and clearer explanations that help narrow the information gap without trying to turn every customer into a technician. The goal is not to overwhelm customers with technical data. The goal is to give them enough context to understand what was found, why it matters, and why the repair has value.Matt also discusses how YouTube, forums, and large language models can complicate trust by giving customers information that may be incomplete, misunderstood, or flat-out wrong. Shops now have to compete not just with other shops, but with customer fear, confirmation bias, and online explanations that may reinforce distrust.Key TopicsInformation asymmetry in automotive repairAuto repair as a credence good serviceWhy customers often distrust repair recommendationsGeorge Akerlof and “The Market for Lemons”How poor-quality providers affect trust in good shopsThe role of digital vehicle inspectionsBefore-and-after documentation as trust-buildingUsing service information to demonstrate valueThe impact of YouTube, forums, and AI tools on customer expectationsWhy economic and game theory language matters in shop managementEpisode HighlightsMatt explains that customers often cannot tell the difference between a good repair and a poor repair if the obvious symptom goes away. That makes trust harder to earn and easier to lose.He uses the brake job example to show how two repairs can appear identical to a customer even when one is much safer, more complete, and more professional than the other.The “Market for Lemons” idea is used to explain how low-quality or deceptive providers can create distrust that affects the entire profession.The episode stresses that documentation is not just paperwork. Photos, videos, voltage readings, service information, and before-and-after evidence are part of how shops demonstrate value.Matt argues that shops need to use economic and game theory terms because many of the answers to shop problems already exist in those fields. Without the right language, it becomes harder to find or explain the solution.Notable Quote“We're insulating ourselves from a market for lemons.”Practical Takeaways for ShopsUse digital vehicle inspections to show customers what is good, what is bad, and why it matters.Do not assume the customer understands the significance of a test result. Explain the before and after in plain terms.Show comparisons when possible: good versus bad, before versus after, failed versus repaired.Reference manufacturer service information when it helps explain why the job requires certain steps.Recognize that customers may arrive with fear, skepticism, or bad information before you ever speak to them.Trust is not built only by being honest. It is built by making honest work visible and understandable.Thanks to our Partner, Pico TechnologyAre you chasing elusive automotive problems? Pico Technology empowers you to see what's really happening. Their PicoScope oscilloscopes transform your diagnostic capabilities. Visit PicoAuto.comThanks to our Partner, AutelFrom drivability diagnostics and TPMS service to ADAS and advanced safety systems, Autel helps technicians follow OEM procedures and repair with confidence. Learn more at Autel.comContact InformationEmail Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube ChannelThe Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Legacy of Education, Events, and Care [E208]

Play Episode Listen Later Jun 10, 2026 51:18

Thanks to our Partners, Shop Boss and AppFueledSome shops sponsor a Little League team and call it community involvement. Others build their entire business around serving people.Patrick Weidman and Jean Bradley have spent decades creating a culture where giving back is simply part of how they do business. From Ladies' Night educational events and teen driver workshops to supporting local food pantries, cancer research, and holiday giving programs, their commitment to the community has become one of the biggest drivers of trust, loyalty, and long-term growth.What started with lessons learned from Uncle Pat and a mother who dedicated her life to helping others has grown into a thriving multi-location operation that continues to put people first. Patrick and Jean share how they choose community events, what they've learned from successes and failures, how they get their team involved, and why educating customers is one of the most powerful things a shop can do.If you're looking for practical ideas to strengthen your community presence while building a business people genuinely love, this conversation is full of inspiration and actionable takeaways. Hit play and discover how doing the right thing can become one of your shop's greatest competitive advantages.Show Notes with TimestampsIntroduction and Guest Welcome (00:00:10) Host Kim Walker introduces the episode and her guests, Jean Bradley and Patrick Weidman, owners of multiple auto repair shops.Sponsor Messages (00:00:53) A brief interlude for messages from the podcast sponsors, Shop Boss and App Fueled, highlighting their services for auto shops.The Family Business Story (00:01:25) Discussion about the family's history in the auto repair business, starting with their Uncle Pat and involving six siblings.Choosing Community Events (00:07:32) Jean and Patrick explain how their mother's community involvement inspired them to support causes like cancer research and local food pantries.The Origins of Ladies Night (00:11:09) Patrick and Jean discuss why they started their popular Ladies Night event over 15 years ago to educate and empower women.Lessons from Uncle Pat (00:14:28) Patrick shares the core business philosophy learned from his Uncle Pat: the Golden Rule of treating everyone with respect.The First Event and Post-Mortems (00:21:23) The guests recall their first Ladies Night and emphasize the importance of conducting a "post-mortem" after every event to improve.Getting Team Buy-In (00:25:19) Patrick explains how their strong company culture makes it easy to get team members to volunteer and participate in after-hours events.Marketing a Successful Event (00:26:37) Jean details the marketing strategy for their Ladies Night, which resulted in a full registration and a waiting list.Empowering Customers Through Education (00:31:59) The discussion focuses on how offering a "behind the scenes" look and empowering customers with knowledge builds trust and attracts clients.Collaboration Between Shop Locations (00:34:56) Patrick explains how their different shop locations collaborate and cross-promote for events, especially the two that are located close together.Favorite and Most Successful Events (00:35:59) Patrick and Jean share their favorite events, including Ladies Night, Boy Scout events, and supporting the local food pantry.Least Favorite or Challenging Events (00:41:08) The guests discuss their least successful events, particularly those involving uninterested teenagers at a local driving school.What's Next for the Shops (00:45:18) Patrick and Jean talk about their future plans, including expanding to a fourth location and continuing their educational video content.How to Find the Shops (00:48:12) Jean provides the names and locations of their shops and mentions their active presence on social media and their websites.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Their StoryAdvanced European RepairGrove StreetShovel Town AutoTheir Community InvolvementThanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

The Parking Lot Never Lies [E261]

Play Episode Listen Later Jun 8, 2026 10:18

Want to know one of the fastest ways to determine if an auto repair shop is struggling?Look at the parking lot.If the same vehicles are sitting in the same spots for two weeks or longer, there is a good chance the shop has serious operational problems hiding beneath the surface.In this Weekly Blitz episode, I share one of the biggest warning signs I learned from my own experience as an absentee owner. The unfinished cars weren't the problem—they were the symptom of deeper issues involving leadership, workflow, communication, estimating, approvals, and accountability.We'll discuss:Why unfinished vehicles are trapped revenueHow stagnant parking lots signal operational bottlenecksThe hidden costs of delayed repairsWhy movement matters more than volumeQuestions every shop owner should ask about aging vehiclesHow high-performing shops manage workflow differentlyIf your lot looks more like vehicle storage than an active repair facility, this episode is for you.Sponsored By Shop Marketing ProsNeed more of the right customers finding your shop online?Shop Marketing Pros helps independent auto repair shops dominate local search results through automotive-specific websites, SEO, digital advertising, and proven marketing systems.Learn more at:https://shopmarketingpros.comReady to Improve Shop Performance?Visit AutoFix Auto Shop Coaching and schedule a discovery call today.https://autoSHOPCOACHING.comThe Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook Group, go here: https://www.facebook.com/groups/autorepairmarketingmastermindConnect with Chris:AutoFix-Auto Shop Coachingwww.autoshopcoaching.comwww.aftermarketradionetwork.com 940-400-1008Facebook: https://www.facebook.com/AutoFixAutoShopCoachingYouTube: https://bit.ly/3ClX0aeEmail Chris: chris@autofixsos.comThe Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

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529, Roth, or Trump Account? What Shop Owners Actually Need to Know [E225]

Play Episode Listen Later Jun 4, 2026 25:53

Thanks to our partners Promotive, WickedFile, Maverick Shop Owners, and OverdryveWhat if the government — and a few well-known billionaires — were offering to deposit cash directly into an account for your child or grandchild, no strings attached, starting July 4th? Would you sign up?In this solo episode, Hunt Demarest, CPA at Paar Melis & Associates, breaks down everything currently known about the newly announced Trump Accounts — officially called 530A plans — before they go live. Hunt cuts through the political noise to answer the only question that matters for shop owners and their families: is this worth your time, and how do you get your share of the free money on the table?From the $1,000 Treasury Department seed deposit for children born between 2025 and 2028, to the $250 Dell family contribution available in qualifying zip codes, to how self-employed shop owners can structure employer contributions for a legitimate tax deduction — Hunt walks through what we know, what's still uncertain, and how these accounts stack up against the 529 plans and Roth IRAs you're probably already using.Whether you're a shop owner with young kids, a grandparent looking for a smarter savings vehicle, or a business owner thinking about a new fringe benefit for your team — this episode is essential listening.What You'll Learn...(03:05) What a Trump Account actually is — and why the 530A plan isn't as new as it sounds(06:02) The $1,000 government seed deposit — who qualifies and why Hunt says everyone eligible should sign up immediately(09:07) Contribution limits, employer deductions, and the fringe benefit opportunity for your employees(10:14) Withdrawal rules — why the money is locked until the child turns 18, and what it can be spent on(11:15) Using a Trump Account to buy a first home or start a business — and the creative opportunities that creates(12:27) The Dell family's $250 zip code contribution — why Hunt says don't risk missing it, just sign up(17:14) Trump Accounts vs. 529 plans — the key differences that actually matter for your family(19:45) Trump Accounts vs. Roth IRAs — the side-by-side comparison for shop owners who pay their kids through the business(22:23) Hunt's honest take on what he's actually doing for his own kids — and why the employer deduction changes everythingIf you're ready to stop letting politics get in the way of free money, understand exactly how these new accounts fit alongside the strategies you're already running, and find out whether July 4th is a deadline you actually need to worry about — this episode is essential listening.Thanks to our partner, PromotivePromotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our partner, WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Thanks to our partner, Maverick Shop OwnersYou're working on growing a more profitable shop - that's critical. That's exactly what the 24-video Blueprint course by Maverick Shop Owners addresses - customers, sales, profit, people, systems, and freedom. Get free access for our listeners only at https://maverickshopowners.com/blueprintThanks to our partner, OverdryveOverdryve is your AI-powered marketing operating system. It predicts slow weeks before they happen, automatically launches revenue-driving campaigns, tracks ROI down to the dollar, and optimizes performance in real time. Visit https://overdryvemarketing.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Beyond the Bays: A Financial Playbook for Auto Repair Shop OwnersWrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

From Bogeys to Blown Fuses: Navigating Self-Doubt [E239]

Play Episode Listen Later Jun 3, 2026 26:29

Thanks to our Partners, Pico Technology, and AutelWatch Full Video EpisodeIn this episode, Matt starts on the golf course and ends up right back in the service bay, because apparently, even a decent round of golf can turn into a cognitive psychology lesson.After shooting a personally strong nine-hole score, Matt catches himself doing what many technical and mechanical specialists do every day: ignoring the accomplishment and obsessing over the shots, tests, tools, or decisions that could have been better. That leads into a discussion of discounting the positive, upward counterfactual thinking, hindsight bias, expert bias, and the curse of knowledge.The point is not to stop improving. The point is to stop rewriting reality after the fact. A two-hour intermittent short diagnosis may feel “obvious” once the problem is found, but it was not obvious when the vehicle came in. The same applies to repairs, removals, procedures, and every job where experience only becomes obvious after you earn it.Matt also closes with some listener-driven Mount Rushmore talk, including an all-time basketball starting five featuring Magic Johnson, Michael Jordan, Larry Bird, LeBron James, and Hakeem Olajuwon.Key TopicsWhy a good result can still feel disappointing when you focus only on what could have gone betterThe difference between honest reflection and beating yourself into the groundDiscounting the positive and how it shows up in diagnosticsUpward counterfactual thinking: “If only I had done this sooner…”Hindsight bias in the shop after the failure is already foundWhy “that was obvious” is usually only true after the factHow technical specialists can learn from a job without erasing the accomplishmentThe danger of judging another specialist's time after you already know the answerExpert bias, the curse of knowledge, and why experience can distort how we evaluate othersGiving yourself enough credit while still getting betterListener messages and future Mount Rushmore-style segmentsMatt's all-time basketball starting five discussionPull Quote Options“Once you know where the problem was, it starts feeling obvious. But it wasn't obvious when you started.”“Why can't both things be true? That was a good find, and next time I might do it faster.”“Learning from it does not require running yourself into the ground.”“Knowing what I knew at the time, that wasn't bad.”Thanks to our Partner, Pico TechnologyAre you chasing elusive automotive problems? Pico Technology empowers you to see what's really happening. Their PicoScope oscilloscopes transform your diagnostic capabilities. Visit PicoAuto.comThanks to our Partner, AutelFrom drivability diagnostics and TPMS service to ADAS and advanced safety systems, Autel helps technicians follow OEM procedures and repair with confidence. Learn more at Autel.comContact InformationEmail Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube ChannelThe Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Should Your Shop Have a Team Retreat? [E207]

Play Episode Listen Later Jun 3, 2026 26:35

Thanks to our Partners, Shop Boss and AppFueledLet's be real. Your team probably needs a break more than they need another meeting.Brian and Kim Walker talk about their fifth annual team retreat, why they intentionally do almost no work during it, and how getting away together has helped their remote team reconnect, rest, laugh, and build real culture. Whether you take your shop team to the beach, the mountains, a conference Airbnb, or just your backyard for a barbecue, this episode will get you thinking about what it looks like to truly retreat.Listen to the full episode and start thinking about how you can give your team space to reset, reconnect, and come back stronger.Show Notes with TimestampsIntroduction to Team Retreats (00:00:09) The hosts introduce the topic of company team retreats and share that they just returned from their fifth annual one.The "First Annual" Debate (00:01:04) A humorous debate on the correct terminology for a first-time event, with "inaugural" being the preferred term over "first annual."The Origin and Location of the Retreat (00:02:20) The retreat idea came from a coach. The team has gone to a beach house in Grayton Beach, Florida for five years.What is a Retreat? (00:03:17) Kim defines their retreat as a non-working getaway focused on relaxation and in-person connection, not meetings or work tasks.Retreat Activities and Team Bonding (00:06:22) The team enjoys eating, playing games, riding bikes, and getting massages. The focus is on relaxing and having fun together.The True Meaning of "Retreat" (00:07:35) Brian shares the dictionary definitions of "retreat," emphasizing withdrawal, refuge, and getting away from the daily grind of work.The Importance of Unscheduled Downtime (00:08:57) Rainy weather forced the team to slow down and rest, which proved to be exactly what they needed to recharge.The Power of Taking a Break (00:11:02) The hosts share a personal vacation experience, highlighting how essential it is for leaders to slow down and truly rest.The ROI of a Retreat (00:17:05) While expensive, the hosts believe the return on investment from team bonding and rejuvenation is priceless and absolutely worth it.Learning About Your Team (00:17:49) Playing trivia games helps team members learn surprising and fun personal stories about each other in a relaxed, informal setting.Planning and Logistics (00:19:56) Tips on planning a retreat, including renting bikes, accommodating team needs, and figuring out what works for your specific group.How to Start Your Own Retreat (00:21:02) You don't have to go big. A retreat can start small, like a simple barbecue at your house on a Saturday.Using Tools for Planning (00:21:22) Kim shares her planning process, including using Google Forms for preferences and ChatGPT to figure out complex rooming arrangements.Managing Expectations (00:23:10) Understand that not every team member will be able to attend, and it's important to be flexible and go with the flow.A Valuable Company Culture Tool (00:24:03) A retreat can be a great culture builder and a recruiting tool, as potential hires are often attracted to the idea.How to Get Planning Resources (00:25:20) The hosts offer to share their planning document with listeners who reach out via email or their Facebook group.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Vision Hi-Tech Training & ExpoAutomotive Repair Podcast NetworkThanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Technology Isn't the Problem - Lazy Leadership Is [E260]

Play Episode Listen Later Jun 1, 2026 15:14

Episode OverviewTechnology is moving fast in the automotive repair industry — and that's not a bad thing.AI phone systems, automation tools, communication platforms, and workflow integrations all have the potential to improve efficiency, scalability, and customer experience.But here's the hard truth discussed in this episode:Bad implementation creates bad customer experiences.Coach Chris Cotton shares recent experiences hearing AI answering systems from competing shops that sounded robotic, disconnected, confusing, and trust-breaking. The issue wasn't the technology itself — it was the lack of leadership oversight behind it.This episode challenges shop owners to stop blindly automating customer interactions without personally auditing the experience their customers are actually receiving.Key Topics DiscussedTechnology Is Not the EnemyChris makes it clear:He loves technology and innovation in the industry.Modern tools can improve:Workflow efficiencySchedulingCRM follow-upCustomer communicationCapacity managementShop productivityMarketing effectivenessBut technology should enhance leadership — not replace it.“Technology amplifies leadership. It does not replace it.”The Danger of Poor AI Phone SystemsMany shop owners are implementing AI answering systems to help with:Staffing shortagesOverloaded advisorsMissed callsOperational pressureBut if the system sounds:ColdRoboticConfusingSlowUntrustworthyIt can quietly damage:Customer confidenceAppointment conversionFirst impressionsLong-term retentionBrand reputationMost customers won't complain.They'll simply call another shop.Memorable Quotes From This Episode“Answering the phone is not the objective. Creating trust is.”“Too many owners are trying to automate chaos instead of fixing chaos.”“Customers don't announce lost trust. They just call someone else.”“Convenience cannot come at the expense of customer confidence.”“Good technology still requires leadership oversight.”“The market is becoming less forgiving of sloppy execution.”The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook Group, go here: https://www.facebook.com/groups/autorepairmarketingmastermindConnect with Chris:AutoFix-Auto Shop Coachingwww.autoshopcoaching.comwww.aftermarketradionetwork.com 940-400-1008Facebook: https://www.facebook.com/AutoFixAutoShopCoachingYouTube: https://bit.ly/3ClX0aeEmail Chris: chris@autofixsos.comThe Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

The Parts Reconciliation Gap Costing Auto Repair Shops Six Figures [E224]

Play Episode Listen Later May 28, 2026 35:56

Thanks to our partners Promotive, WickedFile, Maverick Shop Owners, and OverdryveIs your shop management system telling you one number while QuickBooks says something else entirely? Are parts credits going unclaimed? And if someone were quietly skimming off the top, would your current process ever actually catch it?In this episode, Hunt Demarest, CPA at Paar Melis & Associates, sits down with Alex Saladna from Wicked File — the AI-powered back office reconciliation platform built for auto repair shops. From the employee who snuck through ceiling tiles to steal cash, to the eight-location shop that cut back office workload by fifty percent overnight, Hunt and Alex break down what's leaking out of your business, why your team can't catch it manually, and how technology has made a once-unsolvable problem into a morning coffee routine.Whether you're a single-location shop hemorrhaging credits you didn't know you were owed or a multi-location owner who's quietly accepted that being remote means accepting losses — this episode is essential listening.What You'll Learn…(03:01) What Wicked File actually does — and why the gap between your shop management system and your accounting software is exactly where the money disappears(06:02) The #1 cause of theft is confidence — why 100% of owners who've been stolen from said it would never happen to them(07:38) Theft stories from the field — Mission Impossible through the ceiling tiles and $2,000 a month in soda nobody ordered(11:58) From 200 invoices to 20 — how 80–90% of parts reconciliation gets automated and what your team can do with the time back(20:09) The 2–3% burn — at $1M in sales that's up to $30,000 walking out the door, and why most owners don't treat it that way(22:36) Why treating your financials as a final score is costing you — and what watching your business like game film actually looks like(28:19) Why the right employees will love this tool — and what resistance to it tells you about your culture(35:16) Bad data makes bad decisions — why it all starts with clean numbers at the invoice levelIf you're ready to stop assuming your vendor credits are being processed, understand why the confidence that "it doesn't happen here" is exactly what makes it happen here, and finally know what's actually leaking out of your back office before it becomes a six-figure problem — this episode is essential listening.Thanks to our partner, PromotivePromotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our partner, WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Thanks to our partner, Maverick Shop OwnersYou're working on growing a more profitable shop - that's critical. That's exactly what the 24-video Blueprint course by Maverick Shop Owners addresses - customers, sales, profit, people, systems, and freedom. Get free access for our listeners only at https://maverickshopowners.com/blueprintThanks to our partner, OverdryveOverdryve is your AI-powered marketing operating system. It predicts slow weeks before they happen, automatically launches revenue-driving campaigns, tracks ROI down to the dollar, and optimizes performance in real time. Visit https://overdryvemarketing.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Beyond the Bays: A Financial Playbook for Auto Repair Shop OwnersWrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

Game Theory for Auto Repair Shops: Pricing, Competition, and Strategy [E238]

Play Episode Listen Later May 27, 2026 43:11

Thanks to our Partners, Pico Technology, and AutelWatch Full Video EpisodeIn this episode, Matt begins laying the groundwork for a larger discussion on game theory and how it applies far beyond poker tables, chessboards, casinos, or movie references. What starts with John von Neumann, poker strategy, bluffing, and imperfect information quickly becomes a broader conversation about how people, businesses, customers, competitors, and coworkers interact.Matt explains that “games,” in the game theory sense, are not just games. They are interactions where people make choices, respond to incentives, interpret incomplete information, and try to get outcomes. That means shop pricing, marketing, hiring, customer behavior, technician cooperation, and even where a business chooses to locate can all be understood through this lens.The episode touches on the difference between games of perfect information, like chess, and games of imperfect information, like poker. Matt uses poker as an entry point into bluffing, strategy, table image, and why mathematically sound behavior may involve moves that seem strange in isolation. He then connects that to real-world business decisions, where the “obvious” move, such as lowering prices because a competitor did, may not actually be the strongest response.Matt also walks through classic game theory examples like the Monty Hall problem and the Prisoner's Dilemma. The Prisoner's Dilemma becomes especially relevant to shop culture and business strategy because it shows how cooperation can often outperform pure self-interest, even though individual incentives may push people toward betrayal or defensive behavior. That idea becomes a bridge into behavioral game theory, which accounts for the fact that humans do not always make clean, rational, mathematically optimal decisions.From there, the conversation moves into automotive repair shop strategy. Matt discusses why competitors often cluster together, using examples like hotels, gas stations, Target and Walmart, Lowe's and Home Depot, and auto repair shops. The point is not that a shop should always build next to competitors, but that proximity, customer behavior, friction, convenience, and visibility may matter more than the simplistic idea of “go where there is no competition.”The episode closes by encouraging listeners to start seeing shop life as a series of interactions, incentives, exchanges, and strategies. Not “playing games” in a manipulative sense, but understanding that every interaction involves expectations, investments, risks, and perceived rewards.Key Topics CoveredGame theory as a way to understand real-world interactions, not just board games or gambling.John von Neumann, poker, bluffing, and imperfect information.Why poker strategy involves more than simply playing the cards.The role of Oscar Morgenstern and economic theory in the development of game theory.Why older economic models struggled with human irrationality.The difference between perfect information games and imperfect information games.Chess as a perfect-information game and poker as an imperfect-information game.The Monty Hall problem and why switching doors improves the odds.The Prisoner's Dilemma and why cooperation often beats betrayal over time.Tit-for-tat style strategies: cooperate first, respond to betrayal, then return to cooperation.Nash equilibrium and the basic idea of making the best available decision based on known information.Behavioral game theory and why people do not always act rationally.How game theory applies to shop pricing, competition, and marketing.Why lowering price in response to a competitor may not be the right move.Why businesses often cluster near direct competitors.Shop location strategy and customer convenience.Seeing everyday shop interactions as “games” in the game theory sense.Memorable Ideas“The game” is not necessarily manipulation. It is the interaction itself.Poker is not just cards. It is incomplete information, behavior, bluffing, risk, and response.Cooperation can be a stronger long-term strategy than constant defection.A competitor lowering their price does not automatically mean you should lower yours.Sometimes the stronger move is counterintuitive.Customers may choose convenience and proximity over reputation, price, or even prior loyalty.A shop's strategy is not just what it charges or how good it is. It is also where it sits, what friction customers face, and what alternatives are nearby.Thanks to our Partner, Pico TechnologyAre you chasing elusive automotive problems? Pico Technology empowers you to see what's really happening. Their PicoScope oscilloscopes transform your diagnostic capabilities. Visit PicoAuto.comThanks to our Partner, AutelFrom drivability diagnostics and TPMS service to ADAS and advanced safety systems, Autel helps technicians follow OEM procedures and repair with confidence. Learn more at Autel.comContact InformationEmail Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube ChannelThe Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

AI Nuggets From Our SEO Director [E206]

Play Episode Listen Later May 27, 2026 32:56

Thanks to our Partners, Shop Boss and AppFueledAI isn't just changing SEO. It's changing the way people choose an auto repair shop.Brian Walker sits down with Michelle Travis to talk through what shop owners need to understand about AI-first SEO, zero-click search, brand trust, reviews, content depth, and why website traffic may go down while lead quality goes up. They also dig into why the old SEO foundations still matter, why AI cares about your brand across the web, and why chasing every shiny new AI tactic is a mistake.Listen to this episode and learn how to position your shop to be recommended by AI, not just found on Google.Show Notes with TimestampsIntroduction to AI-First SEO (00:00:10) Host Brian Walker introduces guest Michelle Travis to discuss AI-first SEO from a technical standpoint, building on a previous episode.What is Zero-Click Search? (00:02:14) Michelle explains zero-click search, where users get answers from AI overviews without clicking on websites, affecting traditional traffic metrics.Impact on Website Traffic and Leads (00:04:21) Discussion on how zero-click search reduces overall website traffic but increases the quality and conversion rate of the remaining visitors.How AI Builds Trust (00:07:28) AI builds trust by acting as a reliable recommender, which then transfers that trust directly to the suggested auto repair shop.The Overlap Between Traditional SEO and AI SEO (00:09:21) Michelle explains how foundational SEO practices like NAP consistency and review management have become even more crucial for AI optimization.AI as a Human-Like Recommender (00:13:07) AI evaluates businesses more like a human, valuing trust signals like diverse review sources and certifications more than traditional algorithms.Ranking Brands, Not Just Websites (00:17:37) The focus shifts from ranking for keywords to establishing the shop's brand across the web through tracked brand mentions.The Power of Increased SEO Efforts (00:20:02) Discussing how increasing the quantity of SEO activities, like creating topic clusters, accelerates building topical authority and attracting high-ticket repairs.Biggest Misconceptions About SEO and AI (00:25:59) Michelle addresses common misconceptions, including the necessity of in-depth content and the idea that you must implement every new AI trend.AI is Not an Expert (00:29:12) A warning that AI tools are not experts, can be factually incorrect, and require knowledgeable human oversight to be used effectively.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Episode 205 of the Auto Repair Marketing PodcastThey Ask, You AnswerEndless CustomersThanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

From Guesswork to Process: Modern Diagnostic Strategies for Auto Repair Shops [RR 1093]

Play Episode Listen Later May 26, 2026 33:35

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode Recorded live at the 2026 TST Big Event, Carm Capriotto sits down with automotive trainer Ken Zanders to discuss the importance of ongoing technical education, building efficient diagnostic processes, and adapting to rapidly evolving vehicle technology. Ken explains why too many shops still rely on a chaotic “grocery list” approach to repairs and how a structured diagnostic strategy can dramatically improve technician efficiency, profitability, and customer trust. What You'll Learn Why inefficient diagnostic habits directly reduce technician productivity, shop profitability, and overall earning potential.The importance of following a structured diagnostic workflow instead of guessing and replacing parts.How electronic relative compression testing with a lab scope and amperage probe can reduce diagnostic time from hours to minutes.How modern vehicle technologies like GM's Vehicle Intelligence Platform (VIP) and Over-The-Air (OTA) updates are changing diagnostics and repair procedures.Why continuous education is no longer optional for automotive professionals working on today's advanced vehicle systems. The biggest takeaway from this episode is that repair shops cannot afford to operate in constant chaos and guesswork. A reactive “grocery list” approach to diagnostics leads to wasted time, unnecessary parts replacement, lower profits, and poor customer outcomes. To succeed in today's increasingly complex automotive industry, shop owners must create a year-round training strategy that helps technicians diagnose efficiently, think critically, and continuously improve their skills. Structured processes, modern testing methods, and ongoing education are no longer advantages; they are necessities for survival and growth. TST Big Event: https://tstseminars.org/ Ken Zanders, Dorman Training Don't Base Your Success On Probability – Ken Zanders [RR 822]: https://remarkableresults.biz/remarkable-results-radio-podcast/e822/ Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Visit the Website: https://remarkableresults.biz/ Subscribe on YouTube: https://www.youtube.com/carmcapriotto Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 Join our Insider List: https://remarkableresults.biz/insider All books mentioned on our podcasts: https://remarkableresults.biz/books Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom Special episode collections: https://remarkableresults.biz/collections Buy Me a Coffee: https://www.buymeacoffee.com/carm The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm

Diesel Shops Should Be Printing Money… So Why Aren't You? [E259]

Play Episode Listen Later May 25, 2026 8:32

“Volume without margin is just organized chaos.”“If your ARO doesn't reflect the work, your process is broken.”“Busy is not a business model.”“Diesel shops don't lack opportunity—they lack execution.”“If your pricing doesn't match your capability, that's a decision.”“Throughput—not car count—is what drives profit.”“Fleet work should support your business, not control it.”“You're not running a schedule—you're reacting to it.”In this episode of The Weekly Blitz, Coach Chris Cotton breaks down why diesel repair shops should be outperforming general repair shops—and why many aren't.From underperforming ARO and mismanaged fleet accounts to scheduling inefficiencies and weak marketing strategies, this episode uncovers the operational and leadership gaps holding diesel shop owners back.Chris shares practical strategies to improve profitability, increase efficiency, and fully leverage the built-in advantages of diesel specialization.Diesel shops have a built-in advantage—higher ticket potential, specialized expertise, and strong demand.So why are so many still struggling with profitability?In this episode, Coach Chris Cotton breaks down the operational, pricing, scheduling, and marketing mistakes that are holding diesel shop owners back—and what to do about it.If your shop is busy but not producing the results it should, this episode will challenge how you're thinking and give you clear actions to take.The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook Group, go here: https://www.facebook.com/groups/autorepairmarketingmastermindConnect with Chris:AutoFix-Auto Shop Coachingwww.autoshopcoaching.comwww.aftermarketradionetwork.com 940-400-1008Facebook: https://www.facebook.com/AutoFixAutoShopCoachingYouTube: https://bit.ly/3ClX0aeEmail Chris: chris@autofixsos.comThe Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

The Big Four: Why Your Overhead Isn't the Problem — Until It Is [E223]

Play Episode Listen Later May 21, 2026 29:57

Thanks to our partners Promotive, WickedFile, Maverick Shop Owners, and OverdryveIs your advertising budget working for you, or quietly draining you? Are you paying a credit card processing premium you didn't even know existed? When did insurance stop being a routine expense and start becoming one of your biggest threats? And is that rent number on your P&L actually telling you the truth?In this solo episode, Hunt Demarest, CPA at Paar Melis & Associates, breaks down the four overhead categories that show up most often in his firm's annual benchmark report — and the ones where shop owners are most likely throwing money away without realizing it. From the 3% advertising rule to why the cheapest insurance policy might be the most expensive decision you ever make, Hunt walks through real numbers, real client stories, and a framework for getting your overhead under control without kneejerk cost-cutting that tanks your business.Whether you're a two-bay shop trying to understand your first P&L or a multi-location owner wondering why your margins keep shrinking despite steady revenue — this episode is essential listening.What You'll Learn...(02:45) The overhead mindset reset — why cutting costs isn't always the answer when profit is down(04:38) How to benchmark without lying to yourself — why comparing the wrong shop misleads you(05:52) The 3% advertising benchmark — what it means and when it actually matters(08:40) The one overhead expense where spending more makes it relatively cheaper(11:34) Credit card fees decoded — the 2.5% benchmark and why your card mix matters more than your rate(13:53) When paying more for integrated processing is the right call — and when it isn't(20:25) Why insurance is a relationship, not a commodity — and the two-shop fire story every owner needs to hear(24:09) The 6–9% rent rule — and why renting from yourself is distorting your numbers before you sellIf you're ready to stop confusing "reviewing overhead" with "cutting overhead," understand why a cheaper insurance policy could put you out of business faster than any slow month, and finally know what your rent is actually costing you before you try to sell — this episode is essential listening.Thanks to our partner, PromotivePromotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our partner, WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Thanks to our partner, Maverick Shop OwnersYou're working on growing a more profitable shop - that's critical. That's exactly what the 24-video Blueprint course by Maverick Shop Owners addresses - customers, sales, profit, people, systems, and freedom. Get free access for our listeners only at https://maverickshopowners.com/blueprintThanks to our partner, OverdryveOverdryve is your AI-powered marketing operating system. It predicts slow weeks before they happen, automatically launches revenue-driving campaigns, tracks ROI down to the dollar, and optimizes performance in real time. Visit https://overdryvemarketing.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Beyond the Bays: A Financial Playbook for Auto Repair Shop OwnersWrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Targaryen Technician: When Shop Owners Become What They Once Despised [E237]

Play Episode Listen Later May 20, 2026 22:56

Thanks to our Partners, Pico Technology and AutelWatch Full Video EpisodeIn this episode, Matt Fanslow uses Game of Thrones, specifically the arc of Daenerys Targaryen, as a metaphor for what can happen when a mechanical or technical specialist moves from employee to shop owner. The comparison is not that former technicians suddenly “burn everything to the ground,” but that people can start with strong ideals, endure pressure, accumulate responsibility, and slowly rationalize decisions they once hated from the other side of the counter.Matt draws a parallel between Daenerys' journey, from abused and powerless exile to powerful ruler, and the path of a technician who opens a shop after years of saying, “If I were in charge, I'd do things differently.” At first, that new owner may try to build the kind of workplace they always wanted: better pay, better equipment, better treatment, and fewer manipulative incentive structures. But then reality intrudes. Bills come due. Tooling, software, subscriptions, payroll, benefits, facility costs, and client pressure pile up. What once looked like greed from the employee side may start to look like survival from the owner side.A major thread in the episode is the difference between explaining behavior and excusing it. Matt is careful not to justify poor management, bad pay plans, or unfair treatment. Instead, he looks at how stress, fear, frustration, and financial pressure can slowly change a person's beliefs. The former employee who despised production-based pay may eventually install a production-based pay plan. The shop owner who wanted to buy the best equipment may eventually stop doing that when employees fail to care for it. The person who promised to never become “that owner” may wake up, or perhaps never wake up, having become very close to the thing they once opposed.The episode also touches on incentive design. Matt discusses how incentive-based pay plans can increase production, but only if the surrounding system is fair. When a mechanical or technical specialist is paid based on production, but too many external forces affect their ability to produce, the pay plan can feel like punishment. Dispatch, workflow, parts delays, bad information, poor estimating, broken processes, and uneven support can all take money out of the worker's hands. In that environment, the game feels unfair, even if the pay plan itself is not inherently unethical.Matt argues that pay plans should not be used as a substitute for management. A compensation structure cannot do the work of leadership, communication, process improvement, fairness, and accountability. Straight hourly can work. Flat rate can work. Hybrid incentive plans can work. But none of them work automatically, and none of them remove the need for honest management and honest self-assessment.The larger point is that people rarely change all at once. They shift slowly. The language changes first. Then the justifications. Then the policies. Then the culture. Like Daenerys, the fall is not simply about one bad decision at the end. It is the accumulated effect of pressure, loss, betrayal, fear, and power.Matt closes by reflecting on Game of Thrones itself, noting that the show was among the best when it was at its peak, even if the ending remains debated. He suggests that Daenerys' storyline may be worth revisiting not just as fantasy, but as a study in how ideals can erode when pressure, power, and isolation build over time.Key TopicsThe former technician turned shop owner: The episode examines what happens when someone who once criticized shop ownership suddenly has to carry the risk, payroll, bills, tooling costs, subscriptions, client demands, and employee issues themselves.Daenerys Targaryen as a shop-owner metaphor: Daenerys begins with a desire to break abusive systems, but eventually becomes capable of the very behavior she once opposed. Matt uses that arc to frame how former employees can become the kind of owners they used to resent.Explaining versus excusing: A central distinction in the episode is that understanding why owners behave a certain way does not automatically make those behaviors right.Incentive pay and production pressure: Production-based pay plans can produce measurable gains, but they also create resentment when employees are held accountable for factors outside their control.The danger of using pay plans as management: Matt argues that compensation systems cannot replace leadership, process design, accountability, and honest communication.Stress, fear, and rationalization: The episode explores how frustration, anxiety, financial pressure, and disappointment can slowly alter a person's beliefs and management style.The slow drift into becoming what you opposed: The episode's core warning is that becoming “that owner” usually does not happen in one dramatic moment. It happens one rationalization at a time.Quotes“When enough people make false promises, words stop meaning anything. Then there are no more answers, only better and better lies.”“We have to be able to explain things without excusing them.”“The pay plan cannot be the manager.”“You can have a straight hourly shop where production is good. You can have a flat-rate shop where people are happy. But neither one happens by accident.”“A production incentive becomes punishment when too many things outside the employee's control take money out of their hands.”“A lot of people do not become bad owners all at once. It is slow, and then all at once.”“The danger is not just power. It is pressure, fear, frustration, and then the story we tell ourselves afterward.”Thanks to our Partner, Pico TechnologyAre you chasing elusive automotive problems? Pico Technology empowers you to see what's really happening. Their PicoScope oscilloscopes transform your diagnostic capabilities. Visit PicoAuto.comThanks to our Partner, AutelFrom drivability diagnostics and TPMS service to ADAS and advanced safety systems, Autel helps technicians follow OEM procedures and repair with confidence. Learn more at Autel.comContact InformationEmail Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube ChannelThe Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

The Results of AI-First SEO [E205]

Play Episode Listen Later May 20, 2026 34:18

Thanks to our Partners, Shop Boss and AppFueledAI is no longer something that's “coming.” It's already changing the way auto repair shops get discovered, build trust, and attract high-value clients. In this conversation, Brian Walker sits down with Doug DeLucca and Chris Luoma to talk about what happens when an auto repair shop embraces an AI-first SEO strategy and starts creating the kind of content AI platforms actually want to recommend.From ChatGPT and Claude to Grok and Gemini, both shop owners share real stories of customers finding their businesses through AI searches, arriving more educated, more trusting, and more ready to buy than the average lead. They also break down how content marketing, thought leadership, blogs, FAQs, and branding are helping their shops stand out in a rapidly changing digital landscape.You'll hear how one AI-generated referral turned into a $4,500 brake repair job, another became a $17,000 truck repair ticket, and why the future of marketing auto repair shops may look very different from traditional Google search.If you want to understand where SEO, AI, and shop marketing are headed and how to position your shop ahead of the curve, this is an episode you don't want to miss. Listen now.Show Notes with TimestampsIntroduction to AI-First SEO (00:00:09) Host Brian Walker introduces guests Doug DeLucca and Chris Luoma to discuss the results of their AI-first SEO strategy.Sponsors: Shop Boss & App Fueled (00:00:31) A brief thank you to the episode's sponsors, Shop Boss management software and App Fueled custom loyalty apps.Business Growth Over the Last 12-18 Months (00:01:21) Doug and Chris share their significant growth in revenue, gross profit, and car count over the past year.First Customer from an AI Recommendation (00:02:51) Both shop owners recall the first time a customer mentioned finding their business through an AI tool like ChatGPT.Which AI Platforms Are Recommending Shops? (00:04:51) The guests discuss the various AI platforms, like ChatGPT, Grok, and Claude, that customers are using to find them.How AI-Referred Clients Differ from Google Clients (00:05:37) AI-referred customers are more educated about the shop and their vehicle's issue, arriving with a higher intent to buy.Building a Relationship with AI (00:07:40) The conversation explores how users build a trusted relationship with AI, making its recommendations feel like a personal referral.The Impact of Upgrading to Level Two SEO (00:09:17) Doug and Chris explain how upgrading their SEO strategy led to higher quality clients and increased online appointment bookings.Targeting College Students with SEO (00:11:32) Both owners discuss successfully using dedicated web pages and blogs to attract college students and their out-of-state parents.Big Ticket Jobs from AI Referrals (00:13:14) Doug shares a story of a $4,500 brake job from a customer who used Grok to troubleshoot his car.Sponsors: Shop Boss & App Fueled (Mid-roll) (00:14:51) A mid-episode break highlighting the features and benefits of Shop Boss shop management software and App Fueled loyalty apps.A $17,000 Job from an AI Lead (00:17:03) Chris recounts how a new customer, who researched the shop extensively via AI, came in for a $17,000 engine replacement.Organic vs. Paid Growth Strategies (00:19:19) Doug discusses his organic, content-focused growth strategy, which has lowered marketing spend while increasing business by over 30%.A Mixed Marketing Approach (00:22:23) Chris explains his strategy of combining paid ads on Google and social media with a strong focus on content creation.The Future of Paid Ads in AI (00:23:38) The group speculates on how paid advertising within AI platforms might change the marketing landscape for auto repair shops.What Shop Owners Don't Understand About Marketing (00:26:44) The guests emphasize that content is king and that shops need to be different, using video and social media.Using Video and Social Media for Engagement (00:29:39) Doug and Chris discuss their use of video and frequent social media posting to build brand awareness and engagement.Final Thoughts: Lean into Content (00:31:11) The guests conclude that creating consistent, quality content is the best way to win in the new era of AI.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Endless Customers by Marcus SheridanThey Ask, You Answer by Marcus SheridanBusiness Network International (BNI)Thanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

The AI-Driven Auto Repair Leader: Using Technology as Your Strategic Thought Partner [RR 1092]

Play Episode Listen Later May 19, 2026 51:30

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode In this forward-looking conversation, Carm Capriotto and Chris Cloutier, CEO of AutoFlow and owner of three Golden Rule Auto Care locations, explore how artificial intelligence is rapidly transforming the automotive repair industry; not as a replacement for people, but as a powerful tool that helps shop owners lead smarter, communicate better, and operate more professionally. Chris shares firsthand experiences using AI inside both his software company and his repair shops, revealing how the technology can dramatically reduce time spent on leadership and administrative tasks while improving workflow efficiency and customer communication. From refining technician notes to helping build business plans and expansion strategies, AI is becoming what Chris describes as a 'thought partner' for today's shop owner. What You'll Learn: Why AI should be viewed as a strategic business partner, not a threat to the automotive repair professionHow effective prompting and providing context can dramatically improve AI-generated resultsWays AI can streamline major business tasks such as SBA loan preparation, SWOT analyses, and growth planningHow AI-powered technician note rewrites improve customer communication and strengthen professionalismWhy clear, polished communication acts as a “curtain of professionalism” that builds customer trustHow AI can help bridge language barriers by translating repair orders and inspection resultsThe risks and humor of “AI versus AI” hiring practices, where both employers and applicants rely heavily on artificial intelligenceWhy Chris believes today is the least expensive AI will ever be, and why shop owners should begin learning it now The biggest takeaway from this episode is simple: AI will not replace highly skilled automotive professionals, but it will absolutely enhance the shops that learn how to use it effectively. From improving efficiency and communication to elevating the image of professionalism, AI offers tremendous advantages for modern repair businesses. However, Carm and Chris emphasize one critical principle throughout the conversation: trust, but verify. Just like quality control in the service bays, AI-generated information should always be reviewed carefully before being shared with customers or used to make important business decisions. Chris Cloutier, Golden Rule Auto Care, and CEO of Autoflow. Listen to Chris' other episodes HERE Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Visit the Website: https://remarkableresults.biz/ Subscribe on YouTube: https://www.youtube.com/carmcapriotto Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 Join our Insider List: https://remarkableresults.biz/insider All books mentioned on our podcasts: https://remarkableresults.biz/books Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom Special episode collections: https://remarkableresults.biz/collections Buy Me a Coffee: https://www.buymeacoffee.com/carm The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

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When Business Gets Personal: Leading Through Menopause and Marriage in the Shop [E258]

Play Episode Listen Later May 18, 2026 48:28

Objective: Elevate the conversation beyond the topic.Questions (open discussion):“What does this season teach us about leadership?”“How does going through something like this change how you lead your team?”“What would you say to shop owners who are currently struggling in silence?”Core Message:Leadership isn't tested when things are easyEmotional intelligence is a performance multiplierStrong businesses are built by leaders who can adapt under pressureHave a real conversation with your spouse—ask, don't assumeIdentify 1–2 pressure points in your communicationClarify roles inside the shop to reduce frictionTrack KPIs weekly to remove emotional decision-makingBuild margin into your schedule—everything doesn't need to be urgentFacebook: https://www.facebook.com/AutoFixAutoShopCoachingYouTube: https://bit.ly/3ClX0aeEmail Chris: chris@autofixsos.comThe Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

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Normalization of Deviance: The Challenger Disaster and How Shop Standards Drift [E236]

Play Episode Listen Later May 13, 2026 27:57

Thanks to our Partners, Pico Technology, Autel, and Independent Wrench JobsWatch Full Video EpisodeMatt Fanslow revisits the Challenger disaster, not just as a historical tragedy, but as a case study in how standards, tolerances, and risk perception can shift over time. The common simplified story is that management ignored engineers, pushed the launch forward, and disaster followed. While that is part of the story, Matt looks at the deeper concept sociologist Diane Vaughan identified: normalization of deviance.The Challenger disaster happened 73 seconds after launch in 1986, killing all seven astronauts onboard. The failure was traced to O-rings in the solid rocket boosters that lost sealing ability in unusually cold conditions. But the broader lesson is not simply that one part failed. It is that warning signs had appeared before, yet each successful mission expanded the boundary of what NASA considered acceptable. What would have once been treated as outside tolerance gradually became normal.Matt connects this idea to the phrase, “slowly, then all at once,” often used to describe the collapse of relationships, marriages, systems, and businesses. The visible failure may seem sudden, but the conditions that made it possible usually developed over a long period of tolerated drift.From there, the discussion moves into automotive repair. Shops can experience the same pattern with ADAS calibrations, wheel torque procedures, tire repairs, safety glasses, uniforms, training expectations, and other operating standards. A procedure gets missed once. Nothing bad happens. It gets missed again. Still nothing bad happens. Eventually, the shop no longer treats the original standard as the standard at all. The absence of immediate consequences becomes false evidence that the deviation is safe.Matt uses ADAS calibration as a major example. A shop may begin by following OEM procedures after alignments or repairs, but over time, scheduling problems, delays, cost pressure, or customer pushback can lead to skipped calibrations. If no warning lights appear and no customer complains, the skipped step starts to feel acceptable. But that does not mean the risk disappeared. It may simply mean the failure has not happened yet.The episode also references tire repair liability and the John Eagle collision repair case as examples of what can happen when accepted industry habits conflict with OEM procedure. The lesson is not that every shop owner or technical specialist who drifts from procedure is malicious. The more uncomfortable lesson is that drift is natural. That is exactly why it has to be recognized and managed.Matt closes by encouraging listeners to look around their own shops and ask where tolerance has expanded without conscious approval. Are torque procedures still being followed? Are retorques still being performed? Are safety practices still enforced? Is training still treated as essential? Are customer-facing and liability-related procedures being maintained, or have they quietly become optional?Key ThemesNormalization of deviance: The gradual process where unacceptable practices become accepted because nothing bad happens immediately.Challenger as a system failure: The O-ring failed physically, but the larger failure involved shifting standards, repeated warning signs, and expanded tolerance.“Slowly, then all at once” Major failures often appear sudden, but the underlying drift usually develops over time.Automotive examples: ADAS calibrations, tire repairs, torque sticks, wheel retorques, safety glasses, uniforms, training, and shop SOPs can all become vulnerable to tolerance drift.OEM procedures and liability: The episode reinforces the importance of following documented procedures, especially where safety, liability, and driver-assistance systems are involved.Not always malicious: Deviance can become normalized without anyone consciously deciding to take a major risk.Memorable Ideas“What would have failed in 1981 passes in 1986.”“The tolerance for acceptability expanded.”“It happened slowly and then all at once.”“It's not a problem until it is, and then it's a big problem.”“The absence of consequences is not the same thing as proof of safety.”Listener TakeawayEvery shop has standards that were created for a reason. Some protect quality. Some protect the customer. Some protect the business. Some protect people's lives. The danger is that those standards can erode so gradually that no one notices until the failure is already public, expensive, or irreversible.Thanks to our Partner, Pico TechnologyAre you chasing elusive automotive problems? Pico Technology empowers you to see what's really happening. Their PicoScope oscilloscopes transform your diagnostic capabilities. Visit PicoAuto.comThanks to our Partner, AutelFrom drivability diagnostics and TPMS service to ADAS and advanced safety systems, Autel helps technicians follow OEM procedures and repair with confidence. Learn more at Autel.comThanks to our Partner, Independent Wrench JobsIndependent Wrench Jobs is a new, tech-only community to help you find better independent shops—fair dispatch, steady work, real leadership. No games.Built by Technician Find—serving the industry since 2017. Join free at IndependentWrenchJobs.comContact InformationEmail Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube ChannelThe Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Why Your Marketing Works….Until It Doesn't [E204]

Play Episode Listen Later May 13, 2026 24:36

Thanks to our Partners, Shop Boss and AppFueledLet's be real, nothing feels better than when your marketing is firing on all cylinders. Phones ringing, bays full, your team moving fast. And then… it just stops.No warning. No clear reason. Same budget, same ads, same strategy but the results? Gone.In this episode, Kim Walker breaks down exactly why that happens and, more importantly, what to do about it. She walks through the real lifecycle of marketing, from the early wins of launch, to the momentum of growth, to the frustrating plateau, and eventually the decline that catches most shop owners off guard.But here's the kicker… It's not bad luck. It's predictable.You'll hear the common mistakes shop owners make (like pulling budgets too early or chasing shiny new tactics), what's actually happening behind the scenes with platforms like Google and customer behavior, and how smart shops stay ahead by making data-driven decisions instead of emotional ones.If you've ever said, “Our marketing just stopped working,” this is one you need to hear.Hit play now and learn how to stay ahead of the curve instead of constantly playing catch-up.Show Notes with TimestampsIntroduction: Why Your Marketing Stops Working (00:00:10) Kim Walker introduces the episode's topic: why marketing campaigns that initially work well eventually stop being effective over time.The Marketing Life Cycle (00:01:16) Marketing has a life cycle just like anything else. Understanding it helps you avoid panic and make timely adjustments.Phase 1: The Launch (00:02:08) The exciting first phase of a marketing campaign, characterized by early wins, low competition, and the joy of newness.Phase 2: The Growth (00:02:48) The phase where marketing efforts become consistent, momentum builds, phones ring, and results are strong and steady.Phase 3: The Plateau (00:03:32) Growth begins to slow down. Things feel steady, but the initial momentum has noticeably decreased, leaving you wondering why.Phase 4: The Decline (00:04:43) Results are dropping while costs are rising. Ad fatigue sets in, and competitors may be catching up.Common Mistakes Shop Owners Make (00:05:42) Discussing common errors like the "set it and forget it" mindset, pulling budgets too early, and blaming channels.Chasing Shiny Objects (00:08:35) Warning against pursuing new marketing trends without first fixing foundational issues in your existing strategy and ensuring they are solid.External Factors Affecting Marketing (00:11:44) Discussing external influences like new competitors entering the market, the rising cost of ads, and shifts in customer behavior.Algorithm Changes (00:15:12) Platforms like Google and Facebook constantly change their algorithms, which can suddenly impact your marketing campaign's performance and results.Is Your Brand Stale? (00:16:32) Considering the possibility that a brand may need a refresh over time, which could be a slow-building reason for decline.What Smart Shops Do Differently (00:17:42) Smart shops regularly refresh creative and messaging, layer strategies, and track trends instead of reacting based on emotions.The Importance of a Long-Term Mindset (00:22:02) Successful marketing requires a long-term mindset with annual and quarterly plans, not just jumping from campaign to campaign.Closing and Call to Action (00:22:56) Kim encourages listeners to send feedback, ideas, and questions, and asks for reviews on their favorite podcast app.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or TopicsLagniappe (Books, Links, Other Podcasts, etc)Walker's Hierarchy of Marketing NeedsThanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

15 Headlines in 30 Minutes: Rapid Fire Automotive News For Shop Owners [RR 1091]

Play Episode Listen Later May 12, 2026 37:34

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode In this fast-paced episode, shop owner and founder of the Automotive Management Network, Tom Ham, breaks down 15 major industry headlines in just 30 minutes, offering insight into the rapid changes reshaping automotive service, technology, and consumer behavior. From artificial intelligence and electric vehicles to rising car ownership costs and the exploding demand for automotive repair, this conversation connects today's news with what it means for shop owners, technicians, and the future of the industry. Along the way, Ham also shares several quirky and entertaining stories making waves across the automotive world. What You'll Learn Why major tech companies are investing heavily in AI and what that could mean for jobs, pricing, and the future workforceHow rising vehicle prices and soaring monthly payments are changing consumer behaviorWhy maintaining and repairing existing vehicles is becoming a smarter financial decision for driversHow the average age of vehicles on the road is creating unprecedented growth opportunities for auto repair shopsWhy automotive specialists and skilled trades are becoming some of the most valuable careers in the economyWhat slowing EV sales mean for automakers and the growing demand for EV-trained techniciansHow repair shops can benefit from changing economic trends, including larger tax refunds and deferred maintenanceFun and unusual industry stories, including remote-controlled vehicle heaters, backup camera cleaning devices, and vintage vehicle restoration programs The automotive industry is entering one of the most profitable and transformative periods in its history. While technology, AI, and shifting consumer habits continue to disrupt traditional industries, the need for skilled automotive professionals is only increasing. As vehicles stay on the road longer and repair demand rises, shops that adapt, invest in training, and embrace emerging opportunities will be positioned for long-term success. Tom Ham, Automotive Management Network. Tom's previous episodes HERE. Running a shop is a never-ending cycle of preventing problems and looking for solutions. Automotive Management Network is a 15,000+ member Website full of high-value documents, resources, and tips. Being a member gives you quick access to all the information you need to run a smooth, profitable shop. https://www.automotivemanagementnetwork.com/ https://laborratetracker.com/ Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomBuy Me a Coffee:https://www.buymeacoffee.com/carmSpecial episode collections:https://remarkableresults.biz/collections The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion.https://remarkableresults.biz/Diagnosing the Aftermarket A to Zwith Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.https://mattfanslow.captivate.fm/Business by the Numberswith Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcastwith Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.https://autorepairmarketing.captivate.fm/The Weekly Blitzwith Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.https://chriscotton.captivate.fm/Speak Up! Effective Communicationwith Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.https://craigoneill.captivate.fm ...

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Skinny Spending: The Leadership Discipline That Saves Your Shop [E257]

Play Episode Listen Later May 11, 2026 15:02

Quotes“Capacity doesn't create demand—demand earns capacity.”“Hope is not a hiring strategy.”“Keeping people you don't have work for isn't kindness—it's avoidance.”“Skinny spending is discipline, not fear.”“Your business can't breathe if you suffocate it with payroll.”“Car count problems are usually process problems.”“You don't learn leadership when things go right.”“Volume inconsistency exposes operational weakness.”In this episode, Coach Chris Cotton breaks down a real-world leadership moment from Firestone of Durango—over-hiring ahead of demand, navigating a sudden drop in car count, and making tough payroll decisions. Learn how to stay lean, improve operational discipline, and respond like a true leader when business shifts.Are you carrying too much payroll in your shop?In this episode of The Weekly Blitz, Coach Chris Cotton shares a real situation from Firestone of Durango—what happened when hiring ahead of demand backfired, and how leadership decisions made the difference.If your car count is inconsistent, your payroll is high, or you're feeling pressure… this episode is for you.The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook Group, go here: https://www.facebook.com/groups/autorepairmarketingmastermindConnect with Chris:AutoFix-Auto Shop Coachingwww.autoshopcoaching.comwww.aftermarketradionetwork.com 940-400-1008Facebook: https://www.facebook.com/AutoFixAutoShopCoachingYouTube: https://bit.ly/3ClX0aeEmail Chris: chris@autofixsos.comThe Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

How Cutting Costs Doesn't Always Mean Keeping More Profit [E221]

Play Episode Listen Later May 7, 2026 29:23

Thanks to our partners Promotive, WickedFile, Maverick Shop Owners, and OverdryveYou bought a slower machine to save money. You kept the cheap tech to avoid risk. You sent the customer home with the cheaper repair to do right by them. What if every one of those decisions quietly cost you more than the thing you were trying to avoid?In this solo episode, Hunt Demarest, CPA at Paar Melis & Associates, breaks down three real conversations with auto repair shop owners — each one a different version of the same costly mistake: confusing what something costs with what it's actually worth. From a sluggish alignment rack to an underperforming technician to a parts decision that looked smart on paper and cost $45,000 in lost production, Hunt walks through the math behind each scenario with blunt clarity.Whether you're staring down a lease payment you think you can't afford, debating whether to upgrade a technician, or choosing between a $4,000 and $6,000 parts ticket — this episode reframes how you look at time, labor, and money in a way that will change how you run your shop.(00:00) Intro, sponsor roll, and the week's theme: time and money are inseparable(02:53) Equipment: why a $2,500/month alignment rack lease would pay for itself(10:12) The takeaway: time is the only thing auto shops are truly selling(14:09) People: why spending $400 more on a better tech generated more profit(21:08) Parts: the cheaper job that cost the shop $45,000 in lost production(26:45) Buy once, cry once — quality in equipment, people, and parts always connectsIf you've ever kept old equipment running to avoid the expense, convinced yourself that the cheap tech is better than no tech, or assumed you were doing a customer a favor by choosing the lower-cost repair — this episode is essential listening.Thanks to our partner, PromotivePromotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our partner, WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Thanks to our partner, Maverick Shop OwnersYou're working on growing a more profitable shop - that's critical. That's exactly what the 24-video Blueprint course by Maverick Shop Owners addresses - customers, sales, profit, people, systems, and freedom. Get free access for our listeners only at https://maverickshopowners.com/blueprintThanks to our partner, OverdryveOverdryve is your AI-powered marketing operating system. It predicts slow weeks before they happen, automatically launches revenue-driving campaigns, tracks ROI down to the dollar, and optimizes performance in real time. Visit https://overdryvemarketing.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Beyond the Bays: A Financial Playbook for Auto Repair Shop OwnersWrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

Corvette Customer Communcation Confusion [E235]

Play Episode Listen Later May 6, 2026 29:42

Thanks to our Partners, Pico Technology, Autel, and Independent Wrench JobsWatch Full Video EpisodeIn this episode of Diagnosing the Aftermarket A to Z, Matt Fanslow tells the story of a modified 1994 Corvette that came in with a hesitation, backfire, and cut-out concern under light-load highway driving. The vehicle had already been looked at elsewhere, and the customer believed the problem was inside the PCM. What sounded at first like a computer problem eventually turned into a lesson in secondary ignition leakage, diagnostic assumptions, customer expectations, and the danger of two people using the same words to mean very different things.The episode starts with the question, “Can you test my computer?” Matt interpreted that as a request to diagnose why the vehicle was not running correctly. The customer meant something much more literal: open the PCM, test it on a bench, and determine what had failed inside the module. That misunderstanding created real tension once Matt found evidence pointing away from the computer and toward the ignition system.Technically, the case had plenty of reasons to look complicated. The Corvette was a 1994 OBD-I vehicle with an OBD-II-style connector, an aftermarket tune, a DTC 42 related to electronic spark timing, and an OptiSpark distributor system. Matt considered scan-tool access, PCM powers and grounds, tune corruption, OptiSpark signals, and even inspected the PCM itself. But the actual fix was far more ordinary: spark plugs and plug wires. A light mist of water exposed secondary ignition leakage, with arcing visible around the plug wires and spark plug area.The larger point of the story is not just that simple failures can hide behind complicated symptoms. It is that assumptions can create their own problems. The customer had one expectation. The shop had another. Nobody was necessarily acting in bad faith, but the mismatch still led to frustration, anger, and a near breakdown in trust. Matt reflects on how one better question at the beginning, “What do you mean when you say test the computer?” could have changed the entire interaction.Topics DiscussedDiagnosing a modified 1994 CorvetteOBD-I vehicles with OBD-II-style connectorsDTC 42 and electronic spark timingOptiSpark diagnostic considerationsAftermarket tuning and corrupt tune concernsPCM inspection and module-level testing limitationsSecondary ignition leakageSpark plug and plug wire failuresHow modified vehicles can bias diagnostic thinkingWhy customer language needs clarificationThe difference between testing a system and testing a moduleManaging expectations before diagnostic work beginsHonest misunderstandings between shops and customersKey Takeaways“Can you test my computer?” may mean very different things depending on who is asking.A vehicle that looks complicated can still have a basic failure.Modified vehicles can make it harder to avoid diagnostic bias.Customer frustration is not always about the repair itself. Sometimes it is about expectations that were never clarified.Asking one more question up front can prevent a major communication problem later.Not every misunderstanding needs a villain. Sometimes both sides are operating from different definitions.Thanks to our Partner, Pico TechnologyAre you chasing elusive automotive problems? Pico Technology empowers you to see what's really happening. Their PicoScope oscilloscopes transform your diagnostic capabilities. Visit PicoAuto.comThanks to our Partner, AutelFrom drivability diagnostics and TPMS service to ADAS and advanced safety systems, Autel helps technicians follow OEM procedures and repair with confidence. Learn more at Autel.comThanks to our Partner, Independent Wrench JobsIndependent Wrench Jobs is a new, tech-only community to help you find better independent shops—fair dispatch, steady work, real leadership. No games.Built by Technician Find—serving the industry since 2017. Join free at IndependentWrenchJobs.comContact InformationEmail Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube ChannelThe Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

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Should You Have a Customer Advisory Panel? [E203]

Play Episode Listen Later May 6, 2026 18:58

Thanks to our Partners, Shop Boss and AppFueledMost shop owners are out here making big decisions based on gut feelings, a few loud customer opinions, or whatever seems like a good idea in the moment.And sometimes that works… but a lot of times, it doesn't.What if you had a way to pressure test your ideas before rolling them out?What if you could hear directly from the people you actually want more of… your best clients… and even the ones who are not afraid to tell you the truth?That's exactly what this episode dives into.Kim Walker breaks down how a customer advisory panel can become one of the most powerful tools in your shop. Not just for marketing, but for smarter decision making, better services, and avoiding costly mistakes before they happen.She's not talking theory here. This is pulled straight from real world experience, both inside an auto repair shop and at Shop Marketing Pros, where these panels have literally stopped bad ideas in their tracks.If you've ever wondered what your customers are really thinking… or wished you had a sounding board before making your next big move… this is one you don't want to skip.

Auto Repair Marketing Isn't What You Think (AI Is Changing Everything) [RR 1090]

Play Episode Listen Later May 5, 2026 30:32

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode Dan Vance, CEO of Shop Dog Marketing, challenges how auto repair shops think about marketing in today's AI-driven world. The conversation goes beyond websites and SEO, exploring how real marketing lives in every customer interaction and how tools like ChatGPT and Google AI Overview can become powerful strategic partners. What You'll Learn Marketing Is Bigger Than Digital Tactics: Most shops mistake marketing for SEO, ads, or websites. Dan reframes marketing as theentire customer experience,from the way a repair is explained to how a customer feels in your waiting room. The shops that win combine smart digital strategy with authentic human connection.Why “Precious Moments” Builds Powerful Brands: Small, meaningful experiences, like a child choosing a toy or a team member giving back to the community, create emotional anchors. Capturing and sharing these moments builds trust and a brand that customers remember and talk about.How E-E-A-T Drives Visibility and Growth: Search engines prioritize Experience, Expertise, Authority, and Trust. Shops that intentionally showcase these qualities can outperform larger competitors. Long-term credibility matters more than short-term ad spend.Using AI as Your Strategic Thinking Partner: AI isn't just a tool; it's a collaborator. Dan shares practical ways shops can use it: Identify dealership weaknesses through review analysis and position your shop as the better alternative. Understand your shop's real online reputation, both strengths and blind spots. Improve hiring by comparing candidates to your top performers and analyzing interview traits. Stop thinking of marketing as something you do and start seeing it as something you are. When you combine authentic customer experiences with the strategic power of AI, you don't just compete, you create momentum that builds trust, visibility, and long-term growth. When Customers Ask AI First: What Shop Owners Need to Know [RR 1071]: https://remarkableresults.biz/remarkable-results-radio-podcast/e1071/ Dan Vance, Shop Dog Marketing.com Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomBuy Me a Coffee:https://www.buymeacoffee.com/carmSpecial episode collections:https://remarkableresults.biz/collections The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion.https://remarkableresults.biz/Diagnosing the Aftermarket A to Zwith Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.https://mattfanslow.captivate.fm/Business by the Numberswith Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcastwith Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.https://autorepairmarketing.captivate.fm/The Weekly Blitzwith Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.https://chriscotton.captivate.fm/Speak Up! Effective Communicationwith Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.https://craigoneill.captivate.fm

Your Crew Isn't the Problem - You Are [E256]

Play Episode Listen Later May 4, 2026 10:44

In this episode, Coach Chris Cotton breaks down the hard truth most shop owners avoid: your team's performance is a direct reflection of your leadership.Using the Toyota/GM production story as a foundation, Chris explains why the same employees can produce drastically different results under different leadership environments—and what that means for your shop.You'll learn:Why blaming your team keeps you stuckHow leadership systems drive shop performanceThe real reason culture feels brokenWhat to fix immediately to improve productivity and accountabilityThink your team is the problem? Think again.In this episode, we dive into a powerful real-world example that proves performance is driven by leadership—not personnel. If your shop is struggling with low productivity, weak culture, or inconsistent results, this episode will challenge everything you believe about your team.This is a direct, no-excuses conversation about ownership, accountability, and what it really takes to build a high-performing shop.PULL QUOTES“Your crew is a mirror of your leadership—whether you like it or not.”“Same people, different leader, completely different results.”“You don't have a people problem—you have a leadership ceiling.”“A-players don't stay in B-level environments.”“More cars into a broken system just creates more chaos.”“What you tolerate becomes your culture.”“Your shop performs exactly how it's led.”“Comfortable leaders build struggling shops.”The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook Group, go here: https://www.facebook.com/groups/autorepairmarketingmastermindConnect with Chris:AutoFix-Auto Shop Coachingwww.autoshopcoaching.comhttps://automotiverepairpodcastnetwork.comGet our listening APP HERE.940-400-1008Facebook: https://www.facebook.com/AutoFixAutoShopCoachingYouTube: https://bit.ly/3ClX0aeEmail Chris: chris@autofixsos.comThe Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

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Parts Matrix Problems: How Inflation Is Quietly Eroding Your Gross Profit [E220]

Play Episode Listen Later Apr 30, 2026 26:56

Thanks to our partners Promotive, WickedFile, Maverick Shop Owners, and OverdryveAre you leaving money on the table every time a parts price goes up — without ever realizing it? Most shop owners focus relentlessly on labor rates and rightfully so. But the slow, silent erosion happening inside your parts matrix may be quietly bleeding your gross profit month after month, even while your top-line sales are climbing. Hunt Demarest, CPA at Paar Melis & Associates, breaks down exactly how inflation has shifted your parts pricing into lower-margin brackets — and how one shop owner's savvy negotiating deal actually cost him more than it saved.This week, Hunt walks through two real-world case studies: the bracket-shift trap that moves your best-selling parts into lower markup tiers as prices rise, and a Midwest shop owner who locked in a 15% rebate from his parts vendor, watched his costs drop by $8,000, and still lost $13,000 in gross profit in a single month. Whether you've been selling parts for two years or twenty, this episode will change the way you look at your shop management software — and send you straight to your parts matrix to find out if it's still built for a world that no longer exists.What You'll Learn...(00:14) Intro, sponsor shoutouts, and what's on tap this week(02:49) Why not raising your labor rate is actually a pay cut(05:32) Rising parts costs: why higher prices usually mean more profit(07:55) The bracket shift trap — how inflation quietly kills your parts margin(15:28) How to audit your parts matrix and reset it for 2026(20:10) The 15% rebate deal that cost one shop $13,000 in a single month(25:08) The McDonald's rule — and why you should never pass savings to the customerIf you've ever assumed that rising parts costs are working in your favor, never thought to question whether your parts matrix still reflects the world you're actually operating in, and want to understand how one shop owner's smartest business move turned into a $13,000 loss — this episode is essential listening.Thanks to our partner, PromotivePromotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our partner, WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Thanks to our partner, Maverick Shop OwnersYou're working on growing a more profitable shop - that's critical. That's exactly what the 24-video Blueprint course by Maverick Shop Owners addresses - customers, sales, profit, people, systems, and freedom. Get free access for our listeners only at https://maverickshopowners.com/blueprintThanks to our partner, OverdryveOverdryve is your AI-powered marketing operating system. It predicts slow weeks before they happen, automatically launches revenue-driving campaigns, tracks ROI down to the dollar, and optimizes performance in real time. Visit https://overdryvemarketing.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Beyond the Bays: A Financial Playbook for Auto Repair Shop OwnersWrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

Mailbag Episode: From Quantum Physics to Flat Rate Pay Plans [E234]

Play Episode Listen Later Apr 29, 2026 35:30

Thanks to our Partners, Pico Technology, Autel, and Independent Wrench JobsWatch Full Video EpisodeIn this wide-ranging "mailbag" style episode, Matt Fanslow dives into a mix of technical, professional, and lifestyle questions from listeners. The conversation moves from the intimidating complexity of quantum physics and why it makes discussing "basic" electricity difficult, to practical advice on commercial versus consumer lawn equipment. Matt also tackles the controversial topic of flat-rate pay plans and the importance of ethical systems in the shop, before wrapping up with some lighter notes on AI, mental health resources, and a controversial "Mount Rushmore" of musical bands.Key Topics and Highlights1. The Struggle with "Basic" Electricity & Quantum PhysicsMatt addresses why he often avoids "fundamental" electricity discussions. He argues that what we call "fundamentals" are often inaccurate "gimmicks."The Reality of Particles: Particles aren't just little spheres; they are perturbations of quantum fields.The Double Slit Experiment: Matt explains the particle wave duality and how electrons create an interference pattern rather than simple columns.Applicability vs. Truth: While "water analogies" work 99% of the time for fixing taillights, they fail to explain phenomena like inductive misfire or signal ringing. Matt wrestles with balancing "useful" information with the complex truth.2. The Great Lawnmower Debate: Buy Once, Cry OnceResponding to listener interest, Matt breaks down the difference between consumer and commercial mowing equipment.Cut Quality: Commercial mowers (Toro, Exmark, Scag) have higher blade tip speeds and better lift, resulting in a cleaner cut and natural striping.Hydrostatics & Power: The ability to handle inclines and zero-turn response time is significantly better in commercial units.The "Real" Answer: Dealer Support. Buy the brand that has a high-quality, reliable dealer nearby for parts and service.3. Flat Rate: Ethical Systems vs. GamificationMatt shares his perspective on flat-rate pay plans, echoing the sentiment that "it depends."Game Theory: Pay plans set the rules of a "game." If the system (parts ordering, dispatching, management) is broken, employees will view the game as "negative sum" and either quit or try to break it.Fairness: It isn't about the specific plan; it's about whether the staff deems the system fair and ethical.Profit Sharing: Matt discusses the success of his shop's hybrid model: a strong base salary supplemented by profit sharing.4. Rapid Fire: AI, Mental Health, and MusicArtificial Intelligence: Matt clarifies that LLMs (Large Language Models) like ChatGPT and Gemini are essentially "predictive text on steroids." He doesn't fear for automotive jobs but sees them as evolving tools.Mental Health: A shout-out to Margaret Light and her work at Equilibrium Therapy, emphasizing the need for better communication and counseling within shop environments.The Mount Rushmore of Bands: Matt puts his neck on the line with his top four most influential bands:The Beatles (The Blueprint)Black Sabbath (Founders of Heavy Metal)The Temptations (Motown/Soul Influence)Run-DMC (The Bridge for Hip-Hop)Mentioned in this EpisodeSponsors: Pico Technology, Autel, and Independent Wrench Jobs.Resources: Margaret Light (Equilibrium Therapy), John Riggle, Sean Tipping, and Tommy Oliva.Connect: Email Matt at Mattfanslowpodcast@gmail.com or find him on Facebook Messenger.What does your "Mount Rushmore of Bands" look like? Does it lean more toward the foundations of a genre or the bands that achieved the most commercial success?Thanks to our Partner, Pico TechnologyAre you chasing elusive automotive problems? Pico Technology empowers you to see what's really happening. Their PicoScope oscilloscopes transform your diagnostic capabilities. Visit PicoAuto.comThanks to our Partner, AutelFrom drivability diagnostics and TPMS service to ADAS and advanced safety systems, Autel helps technicians follow OEM procedures and repair with confidence. Learn more at Autel.comThanks to our Partner, Independent Wrench JobsIndependent Wrench Jobs is a new, tech-only community to help you find better independent shops—fair dispatch, steady work, real leadership. No games.Built by Technician Find—serving the industry since 2017. Join free at IndependentWrenchJobs.comContact InformationEmail Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube ChannelThe Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Bold Leadership with J.R. Portman [E202]

Play Episode Listen Later Apr 29, 2026 32:18

Thanks to our Partners, Shop Boss and AppFueledLeadership isn't always about learning how to manage other people. Sometimes it's about getting uncomfortable enough to finally lead yourself.In this episode, Brian talks with J.R. Portman about his experience at Bold Advanced Leadership, a training that pushed him physically, mentally, and emotionally. They talk about enthusiasm, honesty, trust, getting over the fear of looking foolish, and how those lessons apply just as much at home as they do inside the business.If you own an auto repair shop and you're trying to grow as a leader, this is one you'll want to hear.Listen now and go fill those bays.Show Notes with TimestampsIntroduction to Bold Advanced Leadership (00:01:04) J.R. Portman introduces the leadership training event, describing it as "Navy SEAL training for emotional leadership" focused on individual growth.Discovering the Training (00:02:09) J.R. explains how he heard about the event from a peer at a coaching group for marketing agency owners.The Value of Peer Recommendations (00:03:54) The speakers discuss the power of recommendations from trusted peers in similar professional roles over traditional advertising.The "Fight Club" Mystique (00:05:15) J.R. describes the intentionally vague and cryptic nature of the event, which adds to its mystique and shared experience.An Intense, Immersive Experience (00:06:16) The training is described as an intense, sleepaway camp-like experience that bonds participants through shared trials and breaks normal routines.Expectations vs. Reality (00:08:02) J.R. shares his initial expectations, like doing a trust fall, and how the intensity and methodology pushed him beyond comfort.Learning Personal Limits (00:09:05) The training challenged J.R.'s comfort zones, particularly in public speaking, forcing him to unlearn control and embrace emotional expression.The Breakdown and Rebuilding Process (00:10:30) The event intentionally broke participants down to rebuild them, using intimate group settings and intense, personal leadership exercises.Applying Leadership Skills to Real-Life Situations (00:14:42) J.R. discusses how the training helps manage healthy conflict and emotional situations, like those in a leadership team meeting.Main Takeaway: Living with Enthusiasm (00:16:42) J.R.'s biggest takeaway was the permission to live more enthusiastically and bring more energy to his professional and personal life.Balancing Business and Personal Growth (00:18:33) The discussion highlights how the training's lessons apply equally to business leadership and personal life, such as being a parent.Who Should Attend This Training? (00:20:14) The ideal attendee is someone actively seeking personal growth and willing to be pushed, not someone forced to be there.The Power of Positive Self-Talk (00:21:55) An exercise demonstrated the physical power of positive self-talk ("I can") versus negative self-talk ("I can't").Second Takeaway: The Importance of Honesty (00:23:29) Another key lesson was being more direct and honest with people, and the value of genuinely getting to know team members.The Value of Getting Uncomfortable (00:26:24) J.R. explains how being forced out of his comfort zone and facing the fear of failure was a powerful lesson.Final Advice for Listeners (00:28:50) J.R. advises listeners to act quickly on growth opportunities and intentionally seek out experiences that challenge and upset their norms.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Bold Advanced Leadership by Driven LeadershipSeven Figure AgencyThe 21 Irrefutable Laws of Leadership by John MaxwellThe Great CEO WithinThanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Detective Mind Mapping: A Forensic Approach to Automotive Diagnostics [RR 1089]

Play Episode Listen Later Apr 28, 2026 37:39

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode Recorded live at the TST Big Event 2026, host Carm Capriotto sits down with Andrew Fischer, shop manager at Cergizan's Auto and Truck Repair in Northwest Indiana, and an industry trainer. Andrew shares his disciplined, process-driven approach to diagnostics, his passion for technician development, and why shop culture plays a defining role in long-term success. From daily habits to big-picture philosophy, this conversation is a roadmap for building more confident, capable technicians. What You'll Learn: Why committing to at least 40 hours of continuous education each year can dramatically reduce comebacks and improve shop performanceHow to build learning into daily routines: whether through short practice sessions, webinars, or online training resourcesThe power of Standard Operating Procedures (SOPs) and why “going rogue” in diagnostics leads to inefficiencyHow Andrew's “detective mind mapping” technique helps technicians visually organize problems and accelerate accurate diagnosesWhy revisiting foundational knowledge is critical and how ego often prevents technicians from mastering the basicsHow embracing failure strengthens diagnostic ability and builds real-world expertiseThe importance of capturing and studying “known good” vehicle data to improve accuracy on future repairs Great diagnostics is about discipline, process, and constant learning. Shops that invest in their people, reinforce foundational skills, and create a culture where failure fuels growth will not only solve problems faster but build stronger, more resilient teams. TST Big Event: https://tstseminars.org/ Andrew Fischer, Cergizan's Auto and Truck Repair, Burns Harbor, IN. Fischer Automotive Consulting and Training Services: factsautomotive@gmail.com Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomBuy Me a Coffee:https://www.buymeacoffee.com/carmSpecial episode collections:https://remarkableresults.biz/collections The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion.https://remarkableresults.biz/Diagnosing the Aftermarket A to Zwith Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.https://mattfanslow.captivate.fm/Business by the Numberswith Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcastwith Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.https://autorepairmarketing.captivate.fm/The Weekly Blitzwith Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.https://chriscotton.captivate.fm/Speak Up! Effective Communicationwith Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.https://craigoneill.captivate.fm

You're Not Building a Business—You're Delaying Your Life [E255]

Play Episode Listen Later Apr 27, 2026 14:50

In this episode, Coach Chris Cotton breaks down key principles from Die With Zero and applies them directly to independent auto repair shop ownership.You'll learn:Why most shop owners delay life too longHow business growth can become a trapThe importance of memory dividends vs. financial accumulationHow to align your shop operations with your life goalsTactical steps to start reclaiming your timeAre you building a business… or postponing your life?Inspired by Die With Zero, this episode challenges shop owners to rethink how they use time, money, and leadership. Coach Chris Cotton breaks down how delayed living, poor structure, and reactive operations keep owners stuck—and what to do about it.This is a must-listen if you want your shop to support your life—not replace it.Most shop owners think they're building freedom—but they're actually building a trap.In this episode, Coach Chris Cotton breaks down powerful lessons from Die With Zero and shows how they apply directly to auto repair shop ownership.If you're stuck working too much, delaying life, or waiting for “someday”… this episode will challenge your thinking.

money business mental health speaking numbers next level hood capacity metallica lifting speak up audiences building a business effective communication your business delaying comand shop owners aftermarket any size

No Cash, No Car: The Rule That Could Save Your Shop From Fraud [E219]

Play Episode Listen Later Apr 23, 2026 32:15

Thanks to our partners Promotive, WickedFile, Maverick Shop Owners, and OverdryveWhat if the biggest fraud threat to your shop isn't a dishonest employee or a shady vendor, but your own customers? What if the payment you accepted last week could be reversed today, and there's nothing the police will do about it? And what if four shops across the country just got hit with the same scam, and yours could be next?In this solo episode, Hunt Demarest, CPA at Paar Melis & Associates, breaks down a wave of customer scams that hit shops from Colorado to Florida in a single week, all targeting one vulnerability most owners have completely overlooked. From a $15,000 BMW driven off without payment to a 28-tire credit card fraud scheme, Hunt unpacks the real math behind what a scam costs your shop, why theft of services is a civil issue the police won't touch, and how the shift to card-not-present payments has quietly handed fraudsters the upper hand. He covers chargebacks, payment types, extended warranty comebacks, and closes with a concrete action plan to lock down your process before it happens to you. Whether you're a seasoned shop owner who's never had a chargeback or someone who just got burned and isn't sure what went wrong, this episode is essential listening.What You'll Learn...(00:01) Intro, sponsor shoutouts, and what's on tap this week(03:57) Why fraud is probably already happening at your shop(07:13) One scam, three jobs: the real math behind what you lose(10:52) No cash, no car — the cardinal rule of vehicle release(11:53) Theft of services is civil, not criminal — why police won't help(18:00) Venmo, Zelle, and credit cards: what's reversible and what isn't(19:28) Card present vs. not present: the chargeback risk you're missing(21:54) Real tire fraud stories and the after-hours pickup scheme(28:53) The action plan: paperwork, signatures, and testing your teamIf you're ready to stop trusting that your payment process is airtight, start recognizing the scams already targeting shops like yours, and finally understand why one lost chargeback costs you three jobs to recover — this episode is essential listening.Thanks to our partner, PromotivePromotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our partner, WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Thanks to our partner, Maverick Shop OwnersYou're working on growing a more profitable shop - that's critical. That's exactly what the 24-video Blueprint course by Maverick Shop Owners addresses - customers, sales, profit, people, systems, and freedom. Get free access for our listeners only at https://maverickshopowners.com/blueprintThanks to our partner, OverdryveOverdryve is your AI-powered marketing operating system. It predicts slow weeks before they happen, automatically launches revenue-driving campaigns, tracks ROI down to the dollar, and optimizes performance in real time. Visit https://overdryvemarketing.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Beyond the Bays: A Financial Playbook for Auto Repair Shop OwnersWrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

From Smashing Pumpkins to Shop Floors: Lessons on Mentorship [E233]

Play Episode Listen Later Apr 22, 2026 37:50

Thanks to our Partners, Pico Technology, Autel, and Independent Wrench JobsWatch Full Video EpisodeIn this episode, Matt Fanslow starts in an unexpected place, music, vocal styles, and Smashing Pumpkins, before using a series of stories from the music and sports worlds to make a bigger point about mentorship. The central idea is simple but important: mentorship has to come from both directions. Experienced people need to step in and offer guidance, and younger people need to be willing to ask questions and listen.Using examples involving Billy Corgan, Ryan Leaf, and Charles Barkley, Matt explores how young people often make costly decisions not because they are reckless or foolish, but because nobody pulled them aside and explained the long-term consequences. From contracts and money management to discipline and preparation, the lesson is that hindsight may be 20/20, but it is far better to learn from someone else's mistakes before they become your own.Matt then brings the conversation back to the automotive repair world, where the same pattern shows up all the time. New people entering the field are often hit with student debt, pressure to buy expensive toolboxes and tools, and unrealistic expectations about how easy the work should feel. Rather than watching them stumble into avoidable financial mistakes, seasoned professionals, shop owners, and managers should step in, offer guidance, and help reduce unnecessary burdens. Whether it is tools, training, or simply helping someone think more clearly about their next step, good mentoring can change the trajectory of a career.In this episode:Why mentorship matters more than most people realizeThe Billy Corgan / Smashing Pumpkins story and the cost of not having guidanceRyan Leaf, Peyton Manning, and how early choices can shape an entire careerCharles Barkley, Dr. J, and Moses Malone as an example of mentorship done rightThe direct parallel between pro sports, music, and the automotive industryWhy young specialists can get buried in debt before they ever gain tractionThe problem with pushing new people toward expensive tool truck purchasesHow shops can better support newer hires with tools, training, and realistic expectationsWhy learning from someone else's mistakes is often better than learning from your ownValuable training and learning resources for developing specialistsKey Takeaway:If the industry wants more capable, successful technical and mechanical specialists, it cannot just complain about shortages and washout rates. It has to do a better job of mentoring, advising, and protecting newer people from avoidable mistakes.Resources Mentioned:Scanner Danner PremiumAutel training videos and user-created contentPico Technology training videos and user-created contentAESwave resourcesDiagnostic NetworkFacebook groups with strong technical communitiesThanks to our Partner, Pico TechnologyAre you chasing elusive automotive problems? Pico Technology empowers you to see what's really happening. Their PicoScope oscilloscopes transform your diagnostic capabilities. Visit PicoAuto.comThanks to our Partner, AutelFrom drivability diagnostics and TPMS service to ADAS and advanced safety systems, Autel helps technicians follow OEM procedures and repair with confidence. Learn more at Autel.comThanks to our Partner, Independent Wrench JobsIndependent Wrench Jobs is a new, tech-only community to help you find better independent shops—fair dispatch, steady work, real leadership. No games.Built by Technician Find—serving the industry since 2017. Join free at IndependentWrenchJobs.comContact InformationEmail Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube ChannelThe Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

The Loyalty Gap: Why Customers Don't Come Back [E201]

Play Episode Listen Later Apr 22, 2026 24:51

Thanks to our Partners, Shop Boss and AppFueledYou got the customer. You did the work. You got paid…and then they disappear.That's not normal, and it's costing you way more than you think.Kim Walker digs into the loyalty gap that keeps auto repair shops stuck in a transactional cycle and shows why customer loyalty is built in the space between visits, not just at the counter. From follow-up and personal connection to surprise-and-delight moments, rewards programs, and consistent communication, this episode is a reminder that customers come back when they feel remembered, valued, and part of something bigger than the repair order.If you want more repeat business, stronger referrals, and customers who stop price shopping, this is one you need to hear. Listen to the full episode and start building loyalty on purpose.Show Notes with TimestampsPodcast Introduction (00:00:00) Kim Walker introduces the Automotive Repair Podcast Network and the show.Host Introduction & Sponsor Shoutout (00:00:09) Kim Walker introduces herself, mentions her absence, and thanks sponsors.Episode Topic Introduction: The Loyalty Gap (00:01:12) Kim introduces the main topic: customer loyalty and why customers don't return.Personal Loyalty Example & Reflection (00:02:20) Kim shares personal examples about loyalty to local vs. big box stores.Transactional vs. Relational Business (00:03:28) Discussion on shops running transactional businesses and the importance of customer experience.Why Customers Don't Return (00:04:49) Explains reasons customers don't come back: lack of follow-up, no emotional connection, not memorable.Building Loyalty: What It Looks Like (00:07:14) Defines true loyalty: trust, referrals, not price shopping, and customer connection.Practical Ways to Build Loyalty: Surprise & Delight (00:09:48) Tips on creating memorable moments, gifting, and personal touches for customers.Personal Touches & CRM Use (00:11:50) Examples of using CRM to remember customer details and follow up meaningfully.Sponsor/Advertisement Break (00:12:35) Sponsor messages about shop management software and loyalty app solutions.Loyalty & Rewards Programs (00:14:38) Discusses meaningful loyalty and rewards programs and available resources.Supporting Local Causes (00:15:36) Shares story of involving customers in local/community support efforts.Consistent, Non-Promotional Communication (00:16:50) Emphasizes regular, non-promotional communication to stay top of mind.Database Mailers with Heart (00:18:02) Encourages using CRM for meaningful mailers, not just promotions or coupons.Reference to Brittany Hodak & Super Fan Mindset (00:19:10) Mentions previous episode with Brittany Hodak and introduces the “SUPER” fan framework.Breakdown of the SUPER Acronym (00:20:32) Explains each part of the SUPER acronym for building super fans.Final Thoughts & Call to Action (00:22:57) Encourages listeners to implement one loyalty-building idea and reach out via email.Episode Wrap-Up & Network Promotion (00:24:02) Thanks listeners, promotes other shows on the network, and invites to tune in next week.Podcast Outro (00:24:28) Kim closes the episode and provides info on where to find more content.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Auto Repair Marketing MastermindAutomotive Repair Podcast NetworkEpisode 156: Creating Superfans with Brittany HodakThanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Build Customer Loyalty: Branding, Event Planning, and Community [RR 1088]

Play Episode Listen Later Apr 21, 2026 29:52

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode In this episode, Carm Capriotto talks with Lola Schmidt, co-owner of Schmidt's Auto Care, about how shops can rise above the “ordinary” perception of auto repair through intentional event planning, meaningful community engagement, and a fully integrated branding strategy. Key Topic Points Make the Shop an Experience: Auto repair isn't naturally exciting, so shops must create memorable, in-person experiences that bring customers into the bays and build real connections.Community Events That Matter: Hosting hands-on events, like Girl Scout badge workshops and “Tiny Tech” days, creates lasting impressions and builds trust far beyond what social media can achieve.Differentiate with Purpose: Identify what makes your shop unique (4-day workweek, curbside service, in-house specialties, team talents) and turn those into consistent marketing stories.Branding is Everything: From clean visuals and a great-smelling shop to honest, pressure-free service, every touchpoint contributes to a 360 brand experience.Elevate the Customer Experience: Replace cheap swag with thoughtful, useful gifts that customers actually value, creating a lasting emotional connection.Create Memorable First Impressions: A curated “unboxing” experience for new customers sets the tone and reinforces your brand from the very first visit.Respect the Customer's Time: Efficiency and convenience are key drivers of loyalty; customers will travel further for a shop that consistently delivers both. Standing out in today's automotive industry requires more than great repairs; it demands intentional experiences, clear differentiation, and a commitment to making every customer interaction memorable. Lauralee/Lola Schmidt, Schmidt Auto Care, Springboro, OH, Listen to previous episodes HERE Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomBuy Me a Coffee:https://www.buymeacoffee.com/carmSpecial episode collections:https://remarkableresults.biz/collections The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion.https://remarkableresults.biz/Diagnosing the Aftermarket A to Zwith Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.https://mattfanslow.captivate.fm/Business by the Numberswith Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcastwith Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.https://autorepairmarketing.captivate.fm/The Weekly Blitzwith Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.https://chriscotton.captivate.fm/Speak Up! Effective Communicationwith Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.https://craigoneill.captivate.fm

Why Your Shop Feels Chaotic (And How to Install Control Fast) [E254]

Play Episode Listen Later Apr 20, 2026 9:13

The Hidden Volatility Killing Auto Repair Shop Profits: The 3 Category Framework That Fixes It [E218]

Play Episode Listen Later Apr 16, 2026 23:42

Thanks to our partners Promotive, WickedFile, Maverick Shop Owners, and OverdryveEvery auto repair shop owner knows the feeling: a monster month followed by a stretch that barely covers the bills. But most owners assume they're doing something wrong. The truth? Even the best-run shops in the country don't make money every month of the year. In this episode, Hunt Demarest, CPA with Paar Melis & Associates, pulls back the curtain on the real financial volatility hiding inside your shop's numbers and why understanding it is the first step toward building a business that doesn't run you.Fresh off a financial strategy session with shop owners in Tucson, Arizona, Hunt breaks down the three controllable levers that separate proactive operators from reactive ones: labor, advertising, and inventory. Whether you're planning to scale, stabilize, or just stop getting blindsided by slow months, this episode gives you a practical, numbers-driven framework to get ahead of the curve, not just catch up to it.What You'll Learn...(3:15) Volatility is built in — even the best shops don't profit every month(4:00) The flat-budget trap: why dividing last year's profit by 12 backfires(5:10) Top shops profit 10 of 12 months — struggling shops maybe 4 to 6(8:54) How weather, school calendars, and local economies drive your slow seasons(10:30) Three questions that reveal if you're ahead of the curve or behind it(16:13) Why a growth projection means you should already be hiring(18:34) The 90-day ad rule: give your agency a goal, not just a budget(21:28) Bloated shelves, surprise tax bills, and how to fix bothIf you're ready to stop reacting to slow months, start planning ahead on labor and advertising, and finally understand why your shop's volatility isn't a problem you caused — this episode is essential listening.Thanks to our partner, PromotivePromotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our partner, WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Thanks to our partner, Maverick Shop OwnersYou're working on growing a more profitable shop - that's critical. That's exactly what the 24-video Blueprint course by Maverick Shop Owners addresses - customers, sales, profit, people, systems, and freedom. Get free access for our listeners only at https://maverickshopowners.com/blueprintThanks to our partner, OverdryveOverdryve is your AI-powered marketing operating system. It predicts slow weeks before they happen, automatically launches revenue-driving campaigns, tracks ROI down to the dollar, and optimizes performance in real time. Visit https://overdryvemarketing.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Beyond the Bays: A Financial Playbook for Auto Repair Shop OwnersWrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

Strength Isn't What You Think: Lessons on Resilience, Recovery, and Asking for Help [E232]

Play Episode Listen Later Apr 15, 2026 32:24

Thanks to our Partners, Pico Technology, Autel, and Independent Wrench JobsWatch Full Video EpisodeIn this episode, Matt Fanslow reflects on what it really means to be strong. Prompted by the story of a young mother navigating grief, single parenthood, and overwhelming responsibility after the loss of her children's father to overdose, the conversation explores relapse, recovery, endurance, and the often-misunderstood nature of strength. Matt argues that strength is not having everything under control. Sometimes strength looks like hanging on by your fingertips, asking for help, or simply making it through the day without quitting.From there, the episode ties those ideas back to the automotive repair world, where asking for help is too often seen as weakness instead of wisdom. Whether it is a shop owner trying to keep the doors open, or a technical specialist seeking knowledge and resources to grow, real strength often shows up as humility, persistence, and the willingness to reach out.And because no Matt Fanslow episode stays in one lane forever, the show closes with a delightfully detailed Mount Rushmore discussion on chainsaw brands and models, pulled from Matt's background around farms, equipment, and forestry gear.What's Inside This EpisodeMatt talks candidly about relapse and the dangerous myth that a person in recovery “starts over” after a setback. He reflects on the realities of substance use disorder, the deadly risk of returning to former dosage levels after time in recovery, and the heartbreak that addiction leaves behind for families.The larger theme centers on strength: how people often define it incorrectly, and how endurance, survival, and asking for help deserve far more respect than they usually get. That idea then gets applied to repair shops, business struggles, personal growth, and professional development.The episode wraps with a fun listener-driven Mount Rushmore on chainsaws, including discussion of Husqvarna, Stihl, Dolmar, Echo, and a few favorite classic models.Key ThemesStrength is not the same thing as having it all together.Relapse does not erase the work already done in recovery.Asking for help is often an act of strength, not weakness.In repair shops, growth often depends on seeking coaching, resources, and better information.Sometimes surviving a hard season is its own kind of success.Chainsaw opinions are apparently serious business.Memorable PointsMatt pushes back hard on the idea that a relapse means someone is “back to square one.”He frames endurance itself as strength, especially when life feels like barely keeping the plates spinning.He draws a connection between personal struggle and shop life, especially when it comes to pride, survival, and the reluctance to ask for help.He makes the case that the best help is not always somebody handing over the answer, but showing someone how to build skill, access resources, and become more capable the next time.The episode closes with an unexpectedly passionate breakdown of chainsaw brands, legacy models, and why certain saws still hold legendary status.Thanks to our Partner, Pico TechnologyAre you chasing elusive automotive problems? Pico Technology empowers you to see what's really happening. Their PicoScope oscilloscopes transform your diagnostic capabilities. Visit PicoAuto.comThanks to our Partner, AutelFrom drivability diagnostics and TPMS service to ADAS and advanced safety systems, Autel helps technicians follow OEM procedures and repair with confidence. Learn more at Autel.comThanks to our Partner, Independent Wrench JobsIndependent Wrench Jobs is a new, tech-only community to help you find better independent shops—fair dispatch, steady work, real leadership. No games.Built by Technician Find—serving the industry since 2017. Join free at IndependentWrenchJobs.comContact InformationEmail Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube ChannelThe Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Everything That Has Changed in Auto Repair Marketing Since Episode 1 [E200]

Play Episode Listen Later Apr 15, 2026 25:03

Thanks to our Partners, Shop Boss and AppFueledTwo hundred episodes in, and a lot has changed. In this milestone conversation, Brian and Kim, look back at the biggest shifts in auto repair marketing since episode one, from the rise of AI and Local Service Ads to the growing importance of your Google Business Profile, reviews, trust signals, automation, influencers, and short-form video. It's a real-world look at what's working now, what has changed for shop owners, and where marketing seems to be headed next. Give it a listen and see how your shop can stay ahead instead of playing catch-up.Show Notes with TimestampsIntroduction and Episode Context (00:00:00) Hosts introduce themselves, mention Lindy the dog, and set up the episode's theme: changes in marketing over four years.Sponsor Acknowledgments and Network Thanks (00:01:18) Thanking sponsors and the Automotive Repair Podcast Network, with shoutouts to Carmen and Tracy.Request for Listener Input (00:02:19) Hosts ask listeners for topic suggestions for future episodes, both marketing and non-marketing related.The Rise of AI in Marketing (00:03:17) Discussion of AI's impact on marketing, including AI-driven shop recommendations and content creation.Google Local Service Ads for Auto Repair (00:05:05) How Google Local Service Ads became available to auto repair shops and their major impact on revenue.Google Business Profile's Growing Importance (00:06:48) Google Business Profile now rivals websites as the “front door” for shops, especially due to AI and clickless search.The Increasing Value of Online Reviews (00:08:59) Reviews have become more critical, with customers reading them in-depth and their influence on search and revenue.How Reviews Influence Search and AI (00:12:12) Examples of reviews triggering search results and their importance across multiple platforms, not just Google.Google's Vicinity Update and Local SEO (00:14:13) Explanation of the Vicinity Update, which prioritizes proximity in search results and limits ranking in distant areas.Shift from SEO Manipulation to Trust Signals (00:15:48) SEO has moved from tricks (like keyword stuffing) to building trust through real signals like certifications and authentic content.Automation Replacing Manual Marketing Tasks (00:20:10) Automation now handles tasks like appointment reminders and review requests, reducing manual work for shop owners.The Rise of Influencers and Personal Branding (00:20:58) Influencers, including shop owners, have become more prominent, building authority and credibility through content.Short-Form Video and TikTok's Impact (00:22:16) Short-Form video, especially on TikTok, has become a major marketing tool for small businesses and influencers.Outro and Calls to Action (00:22:57) Encouragement to contact the hosts, join their Facebook group, leave reviews, and follow the podcast for future episodes.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Remarkable Results RadioAutomotive Repair Podcast NetworkAuto Repair Marketing MastermindThanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Your Shop Might Need Marriage Counseling: Fixing Communication in Auto Repair [RR 1087] - Remarkable Results Radio Podcast

Play Episode Listen Later Apr 14, 2026 47:26

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video EpisodeRecorded live at VISION 2026, host Carm Capriotto and Matt Fanslow explore how lessons from marriage counseling can improve communication in auto repair shops.The core discussion centers on Matt's article for NAPA Auto Care's Insight Magazine, “Your Shop Might Need Marriage Counseling,” and the industry's gap in soft skills. His central argument is simple: most automotive professionals were never taught effective communication or soft skills. In the past, shop culture often relied on public criticism or shame to correct mistakes. Today, that approach backfires, especially for younger technicians, who are more likely to disengage or “quietly quit” in that kind of environment.Matt proposes a different approach: applying communication techniques commonly used in therapy to everyday shop interactions.Drawing from the Gottman Institute, Matt outlines common communication pitfalls: criticism, contempt, defensiveness, and stonewalling, and how they show up daily in shop environments.Key solutions include:Validating feelings, especially with anxious customersCoaching without shame, addressing mistakes privately with supportSeeking outside perspective, using coaches or therapists to uncover blind spotsFinally, both Carm and Matt challenge the stigma around seeking outside help. They encourage shop leaders to work with coaches, counselors, or therapists to uncover blind spots and improve their leadership approach. Far from being a weakness, asking for help is framed as a sign of strength and self-awareness.The goal isn't to turn shops into therapy sessions; it's to make small, intentional changes in how people communicate every day. The payoff? Fewer emotional blowups, stronger team culture, and customers who feel safe, heard, and respected.Download Matt Fanslow's Full Article: https://remarkableresults.biz/download/45724/?tmstv=1775829579VISION Hi-Tech Training and Expo: https://visionkc.com/Matt Fanslow, Riverside Automotive, Red Wing, MN, Diagnosing the Aftermarket A to Z Podcast: https://mattfanslow.captivate.fm/Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: - Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ - Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters - Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 - Subscribe on YouTube: https://www.youtube.com/carmcapriotto - Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ - Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ - Visit the Website: https://remarkableresults.biz/ - Join our Insider List: https://remarkableresults.biz/insider - All books mentioned on our podcasts: https://remarkableresults.biz/books - Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom - Buy Me a Coffee: https://www.buymeacoffee.com/carm - Special episode collections: https://remarkableresults.biz/collections - The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ - Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ - Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ - Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ - The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ - The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ - Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm

AI, Agents and the Death of Mundane Work: Tekmetric's COO on the Future of Shop Software [E217]

Play Episode Listen Later Apr 9, 2026 42:49

Thanks to our partners Promotive, WickedFile, Maverick Shop Owners, and OverdryveWhat does the COO of the most widely adopted shop management software in the industry actually see when she looks at your data? In this episode, Hunt Demarest sits down with Lauren Langston, Chief Operating Officer of Tekmetric, for a candid, numbers-driven conversation about where the auto repair industry stands today — and where it's heading fast.Lauren brings a rare combination of investment banking, venture capital, and operating experience to one of the most trusted names in shop management software. She breaks down the four metrics that separate high-performing shops from the rest, explains why AI is coming to your dashboard in a very deliberate (and actually useful) way, and shares what private equity buyers look for when they're evaluating your business for acquisition.If you run a shop and you're serious about your finances, this one is essential listening.What You'll Learn…(00:08) From startup to 70% market share: how Tekmetric got here(04:52) Investment banking to auto repair: how Lauren landed at Tekmetric(07:01) The trust gap: why auto repair has a customer confidence problem(09:57) The four results behind every Tekmetric product decision(12:23) TUG, adoption data, and support tickets: how Tekmetric listens(18:49) Convenience, insights, and agents: Tekmetric's three-part AI roadmap(21:19) Why cheaper code doesn't mean custom software(26:45) PE, consolidation, and the jump from 20 shops to 50(29:36)150 cars. $550 ARO. The benchmarks — and what top shops do instead(31:19) Why skipping DVIs puts you in the order-taking business(34:27) The 80/20 problem: working on the business vs. in it(36:43)The MSO Suite: the bird's-eye view for multi-location owners(39:19) Tectonic: Tekmetric's first conference — built for techs and advisors tooIf you're ready to stop flying blind on your KPIs, understand what your data is actually telling you, and see exactly where AI is taking shop management software — this episode is essential listening.Resources MentionedTekmetric — tekmetric.comTectonic Conference (April 2025) — Visit Tekmetric's website for registration detailsTekmetric User Group (TUG) — Search "Tekmetric User Group" on FacebookThanks to our partner, PromotivePromotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our partner, WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Thanks to our partner, Maverick Shop OwnersYou're working on growing a more profitable shop - that's critical. That's exactly what the 24-video Blueprint course by Maverick Shop Owners addresses - customers, sales, profit, people, systems, and freedom. Get free access for our listeners only at https://maverickshopowners.com/blueprintThanks to our partner, OverdryveOverdryve is your AI-powered marketing operating system. It predicts slow weeks before they happen, automatically launches revenue-driving campaigns, tracks ROI down to the dollar, and optimizes performance in real time. Visit https://overdryvemarketing.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Beyond the Bays: A Financial Playbook for Auto Repair Shop OwnersWrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Mount Rushmore of Automotive Trainers: Legends, Pioneers, and Rising Stars [E231]

Play Episode Listen Later Apr 8, 2026 32:00

Thanks to our Partners, Pico Technology, Autel, and Independent Wrench JobsWatch Full Video EpisodeIn this episode, Matt Fanslow tackles a highly requested topic from listeners: the "Mount Rushmore" of automotive trainers and educators. Wrestling with the definition of a Mount Rushmore—whether it represents the "Best of the Best" or the "Foundational Forefathers"—Matt takes a deep dive into the lineage of automotive instruction. He pays tribute to the "Road Dogs" who laid the groundwork before revealing his personal top four (plus a few tag-teams) and the rising stars to watch in the industry.Key SegmentsA cinematic "RV rescue" intro and a thank you to the sponsors.The Mount Rushmore Dilemma – Matt discusses the difficulty of picking just four names and the internal debate between honoring "foundations" versus "current excellence."Honoring the Foundation (The Road Dogs) – A tribute to the instructors who inspired previous generations:Bill Fulton: Known for secondary ignition analysis and prolific technical writing.Mac VandenBrink: A legendary inventor (Allen scope) and storyteller with a fascinating history in Nazi-occupied Denmark.Norm "Doc" Knell: An energetic personality and founder of influential training companies.Jim Morton: A long-time industry staple who continues to inspire current trainers like Dave Steckler. The Mount Rushmore Reveal: Matt's definitive top four picks:John Thornton: Cited for his engineering background, strategic presentation style, and relentless drive for improvement.Scot Manna: Recognized for his meticulous "method to the madness" and high-level diagnostic intelligence.Dave Scaler: Celebrated for his "five-minute" diagnostic philosophy and ability to teach complex concepts using basic tools like meters and test lights.The Tag Team (Jim Kemper & Randy Bernklau): Honored alongside Bob Huffman for their pioneering work in emissions and gas analysis.Honorable Mentions & Rising Stars: Trainers who are "cut from the same cloth" and making significant waves today:Pedro de la TorreKeith PerkinsScott ShottonRandy Dillman (Pico Technology)Justin MorganMike BrancatoMatt invites listeners to share their own Mount Rushmore picks via email and social media.Featured Names & CompaniesLinder Technical Services (Reference to Mac VandenBrink)Coda (Exhaust gas analyzers mentioned during the Jim Kemper segment)MEA (Mechanics Education Association)"It's important to know the lineage—how the tree's roots grew—to appreciate where we are now."Thanks to our Partner, Pico TechnologyAre you chasing elusive automotive problems? Pico Technology empowers you to see what's really happening. Their PicoScope oscilloscopes transform your diagnostic capabilities. Visit PicoAuto.comThanks to our Partner, AutelFrom drivability diagnostics and TPMS service to ADAS and advanced safety systems, Autel helps technicians follow OEM procedures and repair with confidence. Learn more at Autel.comThanks to our Partner, Independent Wrench JobsIndependent Wrench Jobs is a new, tech-only community to help you find better independent shops—fair dispatch, steady work, real leadership. No games.Built by Technician Find—serving the industry since 2017. Join free at IndependentWrenchJobs.comContact InformationEmail Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube ChannelThe Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

The “Monster” in Your Head Is Costing Your Shop Money [RR 1086]

Play Episode Listen Later Apr 7, 2026 46:14

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode In this episode of Coffee with Carm and a Coach, host Carm Capriotto sits down with Greg Bunch, business coach and Founder at Transformers Institute and owner of Aspen Auto Clinic, to unpack the mindset barriers that quietly limit leadership and growth in auto repair. At the center of the conversation is the “monster” voice that is wired for survival, not success. While it once kept us safe, today it often holds leaders and advisors back from difficult but necessary actions: addressing underperformance, having honest conversations, or confidently recommending needed work. Left unchecked, that fear can cost shops hundreds of thousands, even millions, in missed opportunities. Greg shares five foundational pillars for effective leadership: Wisdom: Surrounding yourself with the right voices and guidanceKnowledge: Understanding your numbers and facts without emotionUnderstanding: Knowing what those numbers actually mean in your businessDiligence: Doing what needs to be done, even when it's uncomfortableRight Choices: Staying aligned with your values, no matter the pressure Together, Carm and Greg explore how business is ultimately an emotional math problem, a constant balance between data-driven decisions and the human side of leadership. They also challenge listeners to become perpetual students, actively seek honest feedback, and confront the habits that hold them back. The episode wraps with a powerful reminder: long-term success comes from “slow dimes,” not “fast nickels.” Doing the job right, every time, builds trust, safety, and sustainable profitability. Greg Bunch, Aspen Auto Clinic, Transformers Institute. Listen to Greg's previous episodes HERE. https://transformersinstitute.com/ Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: - Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ - Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters - Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 - Subscribe on YouTube: https://www.youtube.com/carmcapriotto - Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ - Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ - Visit the Website: https://remarkableresults.biz/ - Join our Insider List: https://remarkableresults.biz/insider - All books mentioned on our podcasts: https://remarkableresults.biz/books - Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom - Buy Me a Coffee: https://www.buymeacoffee.com/carm - Special episode collections: https://remarkableresults.biz/collections - The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ - Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ - Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ - Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ - The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ - The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ - Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm

Stop Spray and Pray: The Marketing System Helping Auto Shops Fill Bays in 2026 [E216]

Play Episode Listen Later Apr 2, 2026 43:40

Thanks to our partners Promotive, WickedFile, Maverick Shop Owners, and OverdryveWhat if the reason your car count is down has nothing to do with your marketing — and everything to do with your people? And if you don't know who your ideal customer actually is before you spend a single dollar on advertising, are you really marketing, or just hoping?Hunt Demarest sits down with Mike DelaCruz, founder of Overdryve Marketing and a 15-year veteran of the automotive aftermarket. Mike's path through DemandForce, Kukui, and Vehlo gave him a front-row seat to what works across thousands of shops. In 2023 he launched Overdryve as a fractional CMO service for independent repair shops — and in under three years built an 11-person team.This episode covers the full marketing picture: building a customer avatar using USPS carrier routes and census data before a campaign launches, diagnosing whether a slow shop has a retention problem or an acquisition problem, and why the "$79 oil change" mentality is costing shops tens of thousands in lifetime revenue. Mike also pulls back the curtain on Overdryve.OS — their AI-powered platform that integrates with Tekmetric and sends real-time alerts when your lead count starts to slip — and gives a straight answer on the Google vs. AI question: 50/50 today, shifting hard toward AI over the next two to five years.Whether you're tired of panic-marketing every slow January, or you've never thought seriously about lifetime customer value, this conversation will change how you think about the front door of your business.What You'll Learn...(03:03) Throwing a Hail Mary: how Overdryve Marketing was born.(08:08) Why "I need more cars" is the wrong place to start.(09:01) USPS routes, DMV data, and census reports: know your customer before you spend a dollar.(11:32) The customers you haven't seen in 10 months — and why they're your lowest-hanging fruit.(23:01) Overdryve.OS: the AI tool catching campaign drops before they hurt you.(28:25) The "$79 oil change" customer who's actually worth $30,000.(36:56) $500, a slow calendar, and what to do next.(35:01) Google vs. AI: where to put your money now — and in five years.If you're ready to stop guessing on marketing, start spending smarter, and understand exactly what AI is about to do to the advertising landscape — this episode is essential listening.Thanks to our partner, PromotivePromotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our partner, WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Thanks to our partner, Maverick Shop OwnersYou're working on growing a more profitable shop - that's critical. That's exactly what the 24-video Blueprint course by Maverick Shop Owners addresses - customers, sales, profit, people, systems, and freedom. Get free access for our listeners only at https://maverickshopowners.com/blueprintThanks to our partner, OverdryveOverdryve is your AI-powered marketing operating system. It predicts slow weeks before they happen, automatically launches revenue-driving campaigns, tracks ROI down to the dollar, and optimizes performance in real time. Visit https://overdryvemarketing.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Beyond the Bays: A Financial Playbook for Auto Repair Shop OwnersWrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

Stop Leaving Money on the Table: How to Master Your Shop Management System [RR 1085]

Play Episode Listen Later Mar 31, 2026 34:58

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode Recorded live at VISION 2026, host Carm Capriotto speaks with Evis Husejnovic of NAPA TRACS about how shops can boost profitability and customer service by better using their shop management systems. Husejnovic highlights that most owners use only 10–15% of their software, often missing key tools for managing operations. NAPA TRACS addresses this with hands-on support, user groups, and daily training. The conversation also emphasizes a “treatment plan” approach to digital vehicle inspections, helping shops increase revenue through thorough, preventative maintenance rather than higher car counts. While technology has rapidly evolved, Husejnovic reinforces that auto repair remains a relationship-driven, “handshake” business, and shares how NAPA TRACS is helping train future technicians through partnerships with technical schools. VISION Hi-Tech Training & Expo: https://visionkc.com/ Evis Husejnovic, Regional Sales Manager, NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: - Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ - Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters - Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 - Subscribe on YouTube: https://www.youtube.com/carmcapriotto - Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ - Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ - Visit the Website: https://remarkableresults.biz/ - Join our Insider List: https://remarkableresults.biz/insider - All books mentioned on our podcasts: https://remarkableresults.biz/books - Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom - Buy Me a Coffee: https://www.buymeacoffee.com/carm - Special episode collections: https://remarkableresults.biz/collections - The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ - Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ - Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ - Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ - The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ - The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ - Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm

Is Your Shop the Problem? Hard Truths from the Voice of the Technician Survey Results [RR 1084]