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20 episodes with Kim Walker
16 episodes with Kim Walker
4 episodes with Kim Walker
2 episodes with Kim Walker
2 episodes with Kim Walker
2 episodes with Kim Walker
2 episodes with Kim Walker
2 episodes with Kim Walker
2 episodes with Kim Walker
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindVisit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that's just as great. Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn In this episode of "The Weekly Blitz," host Chris Cotton is joined by special guests Caroline Legrone and Kim Walker from Shop Marketing Pros to delve into the critical necessity of having a robust marketing plan for auto repair shops. The discussion centers around the pivotal role that a well-structured marketing strategy plays in the success and sustainability of these businesses.Chris, Caroline, and Kim explore the multifaceted aspects of marketing planning, emphasizing the importance of leveraging historical data to gain insights into the business's performance over time. By analyzing this data, shop owners can pinpoint slow periods and develop proactive marketing strategies that align with local events and seasonal trends, thereby optimizing their outreach efforts.Caroline Legrone underscores the significance of understanding past performance metrics, which can provide invaluable information for future planning. She explains how historical data can reveal patterns and trends that are crucial for making informed marketing decisions. This approach not only helps in identifying potential challenges but also in capitalizing on opportunities that may arise.Kim Walker, on the other hand, offers practical insights into the creation of a comprehensive marketing calendar. She shares her expertise on how to systematically plan marketing activities throughout the year, ensuring that the shop remains visible and engaged with the community. Kim's advice includes tips on scheduling promotions, aligning campaigns with local happenings, and maintaining a consistent presence across various marketing channels.Throughout the episode, the conversation is geared towards empowering shop owners to take control of their marketing efforts. By doing so, they can ensure sustained growth and foster stronger community engagement, even during traditionally slow periods. The episode serves as a call to action for auto repair shop owners to prioritize their marketing strategies, highlighting the long-term benefits of a well-executed plan.Introduction and Importance of Marketing (00:00:09)Chris Cotton introduces the episode and emphasizes the need for a marketing plan in auto repair businesses.Guest Introductions (00:01:11)Chris welcomes Caroline Legrone and Kim Walker from Shop Marketing Pros to the podcast.Discussion on Car Count Issues (00:01:48)Chris expresses concern over shop owners complaining about low car counts and the lack of planning.Identifying Seasonal Trends (00:02:32)Kim discusses common excuses for slow...
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindVisit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that's just as great. Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn In this episode of "The Weekly Blitz," host Chris Cotton is joined by special guests Caroline Legrone and Kim Walker from Shop Marketing Pros to delve into the critical necessity of having a robust marketing plan for auto repair shops. The discussion centers around the pivotal role that a well-structured marketing strategy plays in the success and sustainability of these businesses.Chris, Caroline, and Kim explore the multifaceted aspects of marketing planning, emphasizing the importance of leveraging historical data to gain insights into the business's performance over time. By analyzing this data, shop owners can pinpoint slow periods and develop proactive marketing strategies that align with local events and seasonal trends, thereby optimizing their outreach efforts.Caroline Legrone underscores the significance of understanding past performance metrics, which can provide invaluable information for future planning. She explains how historical data can reveal patterns and trends that are crucial for making informed marketing decisions. This approach not only helps in identifying potential challenges but also in capitalizing on opportunities that may arise.Kim Walker, on the other hand, offers practical insights into the creation of a comprehensive marketing calendar. She shares her expertise on how to systematically plan marketing activities throughout the year, ensuring that the shop remains visible and engaged with the community. Kim's advice includes tips on scheduling promotions, aligning campaigns with local happenings, and maintaining a consistent presence across various marketing channels.Throughout the episode, the conversation is geared towards empowering shop owners to take control of their marketing efforts. By doing so, they can ensure sustained growth and foster stronger community engagement, even during traditionally slow periods. The episode serves as a call to action for auto repair shop owners to prioritize their marketing strategies, highlighting the long-term benefits of a well-executed plan.Introduction and Importance of Marketing (00:00:09)Chris Cotton introduces the episode and emphasizes the need for a marketing plan in auto repair businesses.Guest Introductions (00:01:11)Chris welcomes Caroline Legrone and Kim Walker from Shop Marketing Pros to the podcast.Discussion on Car Count Issues (00:01:48)Chris expresses concern over shop owners complaining about low car counts and the lack of planning.Identifying Seasonal Trends (00:02:32)Kim discusses common excuses for slow...
Want to create marketing that actually excites your customers and keeps them coming back for more? In this episode, host Brian Walker and co-host Kim Walker sit down with Robert Morton from Panhandle Eurotech to uncover how a simple treasure hunt turned into a marketing powerhouse, boosting website traffic, improving SEO rankings, and creating a stronger connection with their community.Robert shares how his shop designed a treasure hunt that got people actively searching for clues, engaging with their website, and following their business more closely than ever before. From increasing customer interaction to enhancing their shop's online visibility, this strategy has proven to be a game-changer.You'll hear wild stories from past treasure hunts, how people got hooked, and why this strategy keeps working time and time again. Plus, we dive into the impact of gamification, creative ways to engage your audience, and how to build a marketing strategy that actually works for your shop.Don't miss this episode, tune in now and start thinking outside the box with your marketing!
Want to create marketing that actually excites your customers and keeps them coming back for more? In this episode, host Brian Walker and co-host Kim Walker sit down with Robert Morton from Panhandle Eurotech to uncover how a simple treasure hunt turned into a marketing powerhouse, boosting website traffic, improving SEO rankings, and creating a stronger connection with their community.Robert shares how his shop designed a treasure hunt that got people actively searching for clues, engaging with their website, and following their business more closely than ever before. From increasing customer interaction to enhancing their shop's online visibility, this strategy has proven to be a game-changer.You'll hear wild stories from past treasure hunts, how people got hooked, and why this strategy keeps working time and time again. Plus, we dive into the impact of gamification, creative ways to engage your audience, and how to build a marketing strategy that actually works for your shop.Don't miss this episode, tune in now and start thinking outside the box with your marketing!
Marketing isn't just about spending money; it's about strategy, creativity, and knowing what actually works. That's exactly what Brian and Kim Walker unpack in this conversation with Doug DeLuca, owner of Boca AutoFix, who built a thriving auto repair shop without ever working as a technician before opening his doors.Doug's IT background gave him an edge, helping him master SEO, content marketing, and social media, all while running his shop. He shares with Brian and Kim how he tracks data, refines his messaging, and attracts the right clients using unconventional but effective methods. From leveraging Facebook groups to pull in college students to secret-shopping a quick-lube competitor for blog content, Doug proves that marketing success comes from being proactive and intentional.This conversation tackles why not every shop needs Google Ads, how to structure diagnostic fees without scaring off clients, and the importance of community involvement. Doug's hands-on, data-driven approach to marketing offers real insights for shop owners looking to take control of their marketing and maximize results.Brian, Kim, and Doug break it all down, giving shop owners a blueprint for smarter, more effective marketing.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Want to revolutionize your marketing? AppFueled does it all—email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.How To Get In Touch With The GuestDoug DeLucca's Facebook account Doug@bocaautofix.com BOCA Auto Fix - (561) 826-8834Lagniappe (Books, Links, Other Podcasts, etc)ASTAThey Ask You AnswerThey Ask You Answer Podcast Episode 093Which is the right fit for you? A quick lube or an independent auto repair shop?Google Local Service AdsShow Notes with TimestampsIntroduction to the Podcast (00:00:01) The podcast begins with a welcome message from the host, Brian Walker.Guest Introduction (00:00:10) Brian introduces co-host Kim and guest Doug DeLuca, owner of Boca Auto Fix.Overview of Boca Auto Fix (00:00:51) Doug shares details about his auto repair shop, including its location and age.Hiring an Apprentice (00:01:09) Doug discusses the recent hiring of an apprentice and the journey leading to this decision.Challenges in Hiring (00:02:13) The speakers reflect on the difficulties shop owners face in finding and hiring young talent.Marketing Journey...
Marketing isn't just about spending money; it's about strategy, creativity, and knowing what actually works. That's exactly what Brian and Kim Walker unpack in this conversation with Doug DeLuca, owner of Boca AutoFix, who built a thriving auto repair shop without ever working as a technician before opening his doors.Doug's IT background gave him an edge, helping him master SEO, content marketing, and social media, all while running his shop. He shares with Brian and Kim how he tracks data, refines his messaging, and attracts the right clients using unconventional but effective methods. From leveraging Facebook groups to pull in college students to secret-shopping a quick-lube competitor for blog content, Doug proves that marketing success comes from being proactive and intentional.This conversation tackles why not every shop needs Google Ads, how to structure diagnostic fees without scaring off clients, and the importance of community involvement. Doug's hands-on, data-driven approach to marketing offers real insights for shop owners looking to take control of their marketing and maximize results.Brian, Kim, and Doug break it all down, giving shop owners a blueprint for smarter, more effective marketing.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Want to revolutionize your marketing? AppFueled does it all—email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.How To Get In Touch With The GuestDoug DeLucca's Facebook account Doug@bocaautofix.com BOCA Auto Fix - (561) 826-8834Lagniappe (Books, Links, Other Podcasts, etc)ASTAThey Ask You AnswerThey Ask You Answer Podcast Episode 093Which is the right fit for you? A quick lube or an independent auto repair shop?Google Local Service AdsShow Notes with TimestampsIntroduction to the Podcast (00:00:01) The podcast begins with a welcome message from the host, Brian Walker.Guest Introduction (00:00:10) Brian introduces co-host Kim and guest Doug DeLuca, owner of Boca Auto Fix.Overview of Boca Auto Fix (00:00:51) Doug shares details about his auto repair shop, including its location and age.Hiring an Apprentice (00:01:09) Doug discusses the recent hiring of an apprentice and the journey leading to this decision.Challenges in Hiring (00:02:13) The speakers reflect on the difficulties shop owners face in finding and hiring young talent.Marketing Journey...
Getting involved in your community is powerful, but how do you share your efforts without sounding boastful? There's a fine line between successful and selfish self-promotion, and in this episode, Brian and Kim Walker discuss how to highlight your work with authenticity and gratitude—not ego.We'll discuss framing your message to focus on the cause, aligning community service with your company culture and purpose, and sharing stories that connect and inspire rather than just promote. Plus, we'll share real-life examples—like our team's work with Our Daily Bread Food Bank—and how to encourage others to get involved.Tune in now to learn how to support your community while staying humble and making a real impact!Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops. Want to revolutionize your marketing? AppFueled does it all—email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.Lagniappe (Books, Links, Other Podcasts, etc)Start with Why - By Simon SinekOur Daily Bread Food BankCommission MankindShow Notes with TimestampsIntroduction to the Episode (00:00:10) Brian introduces the podcast and the topic of community involvement.Topic Suggestion Acknowledgment (00:00:34) Brian mentions Doug DeLuca's suggestion for the episode topic.Sponsor Acknowledgment (00:01:00) Brian thanks RepairPal for sponsoring the episode.Technical Issues Discussion (00:01:30) Brian and Kim discuss technical issues and Brian's experience with braces.Community Involvement Concerns (00:03:44) Kim shares a friend's hesitation about promoting community involvement due to fear of appearing boastful.Successful vs. Selfish Promotion (00:05:44) Discussion about the fine line between effective promotion and self-promotion.Promoting Community Engagement (00:07:24) Kim emphasizes the importance of spacing out promotional posts about community involvement.Starting with Gratitude (00:07:46) Kim suggests starting messages about community involvement with expressions of gratitude.Importance of "Why" (00:09:09) Discussion on the significance of explaining the reasons behind community involvement.Examples of Community Involvement (00:09:15) Brian and Kim share experiences of their community service activities.Promoting Community Work (00:11:25) Brian discusses the importance of promoting community service to demonstrate business values.Messaging about Community Involvement (00:12:21) Kim provides examples of how they communicate their community involvement on social media.Team Engagement in Community Work (00:14:20) Brian reflects on the team's connection with community members during service activities. Closing Sponsor Acknowledgment (00:15:14) Brian thanks RepairPal again for supporting the episode.Community Engagement Strategies (00:15:26) Discussion on how RepairPal helps auto shops gain customers through certification and fair...
Getting involved in your community is powerful, but how do you share your efforts without sounding boastful? There's a fine line between successful and selfish self-promotion, and in this episode, Brian and Kim Walker discuss how to highlight your work with authenticity and gratitude—not ego.We'll discuss framing your message to focus on the cause, aligning community service with your company culture and purpose, and sharing stories that connect and inspire rather than just promote. Plus, we'll share real-life examples—like our team's work with Our Daily Bread Food Bank—and how to encourage others to get involved.Tune in now to learn how to support your community while staying humble and making a real impact!Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops. Want to revolutionize your marketing? AppFueled does it all—email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.Lagniappe (Books, Links, Other Podcasts, etc)Start with Why - By Simon SinekOur Daily Bread Food BankCommission MankindShow Notes with TimestampsIntroduction to the Episode (00:00:10) Brian introduces the podcast and the topic of community involvement.Topic Suggestion Acknowledgment (00:00:34) Brian mentions Doug DeLuca's suggestion for the episode topic.Sponsor Acknowledgment (00:01:00) Brian thanks RepairPal for sponsoring the episode.Technical Issues Discussion (00:01:30) Brian and Kim discuss technical issues and Brian's experience with braces.Community Involvement Concerns (00:03:44) Kim shares a friend's hesitation about promoting community involvement due to fear of appearing boastful.Successful vs. Selfish Promotion (00:05:44) Discussion about the fine line between effective promotion and self-promotion.Promoting Community Engagement (00:07:24) Kim emphasizes the importance of spacing out promotional posts about community involvement.Starting with Gratitude (00:07:46) Kim suggests starting messages about community involvement with expressions of gratitude.Importance of "Why" (00:09:09) Discussion on the significance of explaining the reasons behind community involvement.Examples of Community Involvement (00:09:15) Brian and Kim share experiences of their community service activities.Promoting Community Work (00:11:25) Brian discusses the importance of promoting community service to demonstrate business values.Messaging about Community Involvement (00:12:21) Kim provides examples of how they communicate their community involvement on social media.Team Engagement in Community Work (00:14:20) Brian reflects on the team's connection with community members during service activities. Closing Sponsor Acknowledgment (00:15:14) Brian thanks RepairPal again for supporting the episode.Community Engagement Strategies (00:15:26) Discussion on how RepairPal helps auto shops gain customers through certification and fair...
Sometimes life just doesn't slow down, does it? Between running a business, managing a team, and balancing everything else, it's easy to feel like you're drowning in tasks. If that sounds familiar, you're not alone.Hi, I'm Kim Walker, and today I'm sharing my personal journey through a season of overwhelm—and how I'm finding my way back to productivity and peace. This episode isn't just about getting things done—it's about giving yourself the grace to start where you are and take small, meaningful steps forward.So, take a deep breath, grab a notebook, and let's get organized—because even in the chaos, we've got thisThank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at RepairPal.com/shops.Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)Stephen Covey's Time Managment Matrix Remarkable Tablet Time BlockingShow Notes with TimestampsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com Aftermarket Radio NetworkRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
Sometimes life just doesn't slow down, does it? Between running a business, managing a team, and balancing everything else, it's easy to feel like you're drowning in tasks. If that sounds familiar, you're not alone.Hi, I'm Kim Walker, and today I'm sharing my personal journey through a season of overwhelm—and how I'm finding my way back to productivity and peace. This episode isn't just about getting things done—it's about giving yourself the grace to start where you are and take small, meaningful steps forward.So, take a deep breath, grab a notebook, and let's get organized—because even in the chaos, we've got thisThank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at RepairPal.com/shops.Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)Stephen Covey's Time Managment Matrix Remarkable Tablet Time BlockingShow Notes with TimestampsIntroduction to the Episode (00:00:10) Speaker introduces herself and the topic of managing time and tasks when feeling overwhelmed.Personal Challenges (00:01:24) Speaker shares her personal story of recovery from back surgery and her mother's declining health.The Impact of Loss (00:03:49) Reflects on the challenges of returning to work after her mother's passing and managing a heavy workload.Overcoming Overwhelm (00:06:02) Discusses feeling lost and overwhelmed upon returning to work and how to tackle a massive to-do list.Time Management Strategies (00:10:22) Introduces Stephen Covey's time management matrix and how to prioritize tasks effectively.Massive Brain Dump (00:08:02) Explains the process of conducting a brain dump to organize thoughts and tasks without order.Prioritizing Tasks (00:11:20) Describes how to categorize tasks by urgency and importance using color coding.Using Google Calendar (00:12:20) Details how to integrate tasks into Google Calendar and set reminders for better organization.Self-Care and Breaks (00:12:28) Emphasizes the importance of taking breaks and practicing self-care during overwhelming times.Time Blocking (00:14:40) Introduces the concept of time blocking for focused work sessions and minimizing distractions.Brain Dump and Prioritization (00:15:49) Speaker discusses her routine of brain dumping and prioritizing tasks weekly to manage overwhelm.Community Engagement (00:16:56) Speaker invites listeners to share their experiences and connect through the Auto Repair Marketing Mastermind Facebook group.Resources for Time Management (00:17:55) Speaker mentions links in the show notes to assist listeners in managing time and tasks effectively.Podcast Recommendations (00:18:27) Speaker wraps up by
Marketing your auto repair shop can be overwhelming, but with the right tools, it doesn't have to be. Brian and Kim Walker break down essential marketing tools and tech to make the process easier, more effective, and even enjoyable.Discover how to simplify your social media strategy with tools like Meta Business Suite and Canva, optimize your website performance with SEMrush and Google Analytics, and create better customer engagement with NFC tap technology and HiHello digital business cards. They also dive into practical tips for video content creation, email marketing, and measuring ROI to ensure your efforts are paying off.If you're ready to elevate your marketing without the hassle, this conversation will equip you with the insights and tools you need to succeed.Thank you to our friends at RepairPal for providing you this episode. RepairPal's Certified Network of shops are trusted by millions of customers each month. Learn more atRepairPal.com/shops. Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Show Notes with TimestampsIntroduction to the Episode (00:00:01) The podcast introduces the hosts and sets the stage for discussing marketing tools.Marketing Tools Overview (00:01:22) Brian discusses the importance of using effective marketing tools for auto repair shops.Social Media Planning (00:02:39) Kim emphasizes the need for strategic planning in social media marketing.Meta Business Suite (00:03:32) Discussion on using Meta Business Suite for scheduling posts on Facebook and Instagram.Social Media Scheduling Tools (00:04:11) Kim shares various tools for scheduling social media content, including Plantable and Hootsuite.Canva for Graphics (00:05:14) Introduction to Canva as a user-friendly graphic design tool for non-designers.Accessing the Meta Planner (00:05:39) Instructions on how to access the Meta planner within Facebook's business settings.Facebook Group for Shop Owners (00:06:07) Promotion of the Auto Repair Marketing Mastermind Facebook group for shop owners to share ideas.Tracking Social Media Engagement (00:08:10) Importance of using link shorteners like Bitly to track social media engagement.Link Tree for Instagram (00:09:12) Discussion on using Link Tree to manage multiple links from an Instagram bio.Search Engine Optimization Tools (00:10:21) Brian introduces SEO tools that can simplify the process of optimizing website content.SEMrush Overview (00:10:57) Detailed look at SEMrush as a comprehensive tool for SEO tasks.Ahrefs for Backlink Audits (00:12:21) Introduction to Ahrefs for managing backlinks in competitive SEO environments.Local SEO Tools (00:13:51) Discussion on Local Viking and Local Falcon for tracking Google Business Profile rankings. UVA's Auto Biz IQ (00:14:37) Mention of a specific tool for auto repair shops to analyze local SEO performance.Digital Advertising Planning (00:14:49) Importance of careful planning in digital advertising to avoid unnecessary spending.Using Google Sheets for Ads (00:15:53) Emphasizing organization with spreadsheets for tracking and analyzing digital...
Marketing your auto repair shop can be overwhelming, but with the right tools, it doesn't have to be. Brian and Kim Walker break down essential marketing tools and tech to make the process easier, more effective, and even enjoyable.Discover how to simplify your social media strategy with tools like Meta Business Suite and Canva, optimize your website performance with SEMrush and Google Analytics, and create better customer engagement with NFC tap technology and HiHello digital business cards. They also dive into practical tips for video content creation, email marketing, and measuring ROI to ensure your efforts are paying off.If you're ready to elevate your marketing without the hassle, this conversation will equip you with the insights and tools you need to succeed.Thank you to our friends at RepairPal for providing you this episode. RepairPal's Certified Network of shops are trusted by millions of customers each month. Learn more atRepairPal.com/shops. Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Show Notes with TimestampsIntroduction to the Episode (00:00:01) The podcast introduces the hosts and sets the stage for discussing marketing tools.Marketing Tools Overview (00:01:22) Brian discusses the importance of using effective marketing tools for auto repair shops.Social Media Planning (00:02:39) Kim emphasizes the need for strategic planning in social media marketing.Meta Business Suite (00:03:32) Discussion on using Meta Business Suite for scheduling posts on Facebook and Instagram.Social Media Scheduling Tools (00:04:11) Kim shares various tools for scheduling social media content, including Plantable and Hootsuite.Canva for Graphics (00:05:14) Introduction to Canva as a user-friendly graphic design tool for non-designers.Accessing the Meta Planner (00:05:39) Instructions on how to access the Meta planner within Facebook's business settings.Facebook Group for Shop Owners (00:06:07) Promotion of the Auto Repair Marketing Mastermind Facebook group for shop owners to share ideas.Tracking Social Media Engagement (00:08:10) Importance of using link shorteners like Bitly to track social media engagement.Link Tree for Instagram (00:09:12) Discussion on using Link Tree to manage multiple links from an Instagram bio.Search Engine Optimization Tools (00:10:21) Brian introduces SEO tools that can simplify the process of optimizing website content.SEMrush Overview (00:10:57) Detailed look at SEMrush as a comprehensive tool for SEO tasks.Ahrefs for Backlink Audits (00:12:21) Introduction to Ahrefs for managing backlinks in competitive SEO environments.Local SEO Tools (00:13:51) Discussion on Local Viking and Local Falcon for tracking Google Business Profile rankings. UVA's Auto Biz IQ (00:14:37) Mention of a specific tool for auto repair shops to analyze local SEO performance.Digital Advertising Planning (00:14:49) Importance of careful planning in digital advertising to avoid unnecessary spending.Using Google Sheets for Ads (00:15:53) Emphasizing organization with spreadsheets for tracking and analyzing digital...
Max Pearson presents a collection of the week's Witness History interviews from the BBC World Service. Our guest is film critic and journalist Helen O'Hara who dissects what makes a cult film classic, after we hear about the making of the 1989 American film Heathers.We also learn about the French philosopher behind the theory of deconstruction and how the world first became aware of coral bleaching in the 1980s. As the climax of the American Football season approaches we look back at one of the most memorable moments from Super Bowl history. Contributors: Lisanne Falk - American star of the film Heathers.Helen O'Hara - film critic and journalist. Helene Cixous - lifetime friend of French philosopher Jacques Derrida.Agathe Hébras - granddaughter of Robert Hébras, survivor of the Oradour Massacre. Clive Wilkinson - the former co-ordinator for the Global Coral Reef Monitoring Network.Osi Umenyiora - two-time Super Bowl winner with the New York Giants.(Photo: Winona Ryder, Kim Walker, Lisanne Falk, and Shannen Doherty on the set of Heathers 1988, New World Pictures/Getty Images)
Thank you to our friends at RepairPal for providing you this episode. RepairPal's CertifiedNetwork of shops are trusted by millions of customers each month. Learn more atRepairPal.com/shopsAre you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comAre your customers getting the right first impression of your shop? In this episode, Brian and Kim Walker explore how to make every touchpoint count, from your website and Google Business Profile to your waiting area and phone calls.With personal stories and practical tips, they'll guide you through the customer journey, sharing ways to improve everything from cleanliness to communication. You'll even hear about Kim's checklist for first impressions and why small details—like a fresh-smelling lobby or updated photos—make a big impact.Get ready to see your shop through fresh eyes and take steps to leave a lasting impression. Tune in now!Thank you to our friends at RepairPal for providing you this episode. RepairPal will help yougrow your auto business and you can learn more at RepairPal.com/shops. Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)https://www.autoops.com/ - Online Scheduling for Auto Shopshttps://shopmarketingpros.com/ep-131-branding-your-shop-as-a-concierge-auto-repair-shop/ - Branding Your Shop As A Concierge Auto Repair Shophttps://shopmarketingpros.com/ep-108-part-4-a-service-advisors-take-on-customer-retention-with-michael-doherty/ - Part 4 – A Service Advisor's Take on Customer Retention with Michael Dohertyhttps://remarkable.com/ - Remarkable notebookShow Notes with Time StampsIntroduction to the Podcast (00:00:01) The podcast episode begins with an introduction to the Auto Repair Marketing Podcast. Welcome and Topic Introduction (00:00:10) Brian Walker welcomes listeners and introduces the topic of making great first impressions in auto repair. Secret Shopper Concept (00:01:03) Kim discusses the idea of offering secret shopper services to evaluate first impressions in auto repair shops. Frog in Boiling Water Analogy (00:01:20) Brian uses an analogy about a frog in boiling water to illustrate how business owners can overlook issues. Personal Experience with Shop Cleanliness (00:02:26) Kim shares a personal story about noticing cleanliness issues in her shop after sitting on the floor. Origin of the Episode's Topic (00:03:13) Kim explains that the...
Thank you to our friends at RepairPal for providing you this episode. RepairPal's CertifiedNetwork of shops are trusted by millions of customers each month. Learn more atRepairPal.com/shopsAre you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comAre your customers getting the right first impression of your shop? In this episode, Brian and Kim Walker explore how to make every touchpoint count, from your website and Google Business Profile to your waiting area and phone calls.With personal stories and practical tips, they'll guide you through the customer journey, sharing ways to improve everything from cleanliness to communication. You'll even hear about Kim's checklist for first impressions and why small details—like a fresh-smelling lobby or updated photos—make a big impact.Get ready to see your shop through fresh eyes and take steps to leave a lasting impression. Tune in now!Thank you to our friends at RepairPal for providing you this episode. RepairPal will help yougrow your auto business and you can learn more at RepairPal.com/shops. Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)https://www.autoops.com/ - Online Scheduling for Auto Shopshttps://shopmarketingpros.com/ep-131-branding-your-shop-as-a-concierge-auto-repair-shop/ - Branding Your Shop As A Concierge Auto Repair Shophttps://shopmarketingpros.com/ep-108-part-4-a-service-advisors-take-on-customer-retention-with-michael-doherty/ - Part 4 – A Service Advisor's Take on Customer Retention with Michael Dohertyhttps://remarkable.com/ - Remarkable notebookShow Notes with Time StampsIntroduction to the Podcast (00:00:01) The podcast episode begins with an introduction to the Auto Repair Marketing Podcast. Welcome and Topic Introduction (00:00:10) Brian Walker welcomes listeners and introduces the topic of making great first impressions in auto repair. Secret Shopper Concept (00:01:03) Kim discusses the idea of offering secret shopper services to evaluate first impressions in auto repair shops. Frog in Boiling Water Analogy (00:01:20) Brian uses an analogy about a frog in boiling water to illustrate how business owners can overlook issues. Personal Experience with Shop Cleanliness (00:02:26) Kim shares a personal story about noticing cleanliness issues in her shop after sitting on the floor. Origin of the Episode's Topic (00:03:13) Kim explains that the...
Host Shanera Williamson encourages moms to take responsibility for wellness as a way of life. It's easy to want to drop pounds after the holidays, but being concerned about our health is a lifelong pursuit. In this episode, Shanera re-visits a previous conversation with wellness expert Dr. Kim Walker, one of the co-founders of the Nashville Black Wellness Collective. Mentioned: Episode 118 - Nashville Black Wellness Collective Connect with Kim Walker and Nashville Black Wellness Collective: Website, Instagram, Facebook Connect with Shanera and Brown Mama Bear: Facebook, Instagram, Website Make sure you share Brown Mama Bear with at least 3 friends so you have someone to talk with about these things.
Curious about how BNI can transform your auto repair shop's success? Discover the secrets to building powerful referral networks, creating meaningful connections, and turning BNI meetings into your most valuable sales opportunity.In this episode, Brian and Kim Walker sit down with BNI expert Steve Hand to explore how BNI can help you fill your bays, streamline your networking, and grow your business through strategic partnerships. From finding the perfect chapter to mastering the art of specific referrals, you'll learn actionable tips for making the most of your BNI membership.Ready to elevate your shop's networking game and drive more customers through your doors? Hit play now and unlock the potential of BNI for your business!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)https://www.bni.com/ How To Get In Touch With The Guesthttps://www.linkedin.com/in/shand/ https://trianglebni.com/en-US/index Show Notes with TimestampsIntroduction to BNI (00:00:10) Brian introduces the podcast and welcomes Steve Hand, a BNI expert.Reconnecting After Years (00:00:52) Steve and Brian reminisce about their long-standing friendship and connection.The Importance of BNI (00:01:55) Discussion on why BNI is essential for auto repair businesses and its benefits.Understanding BNI (00:02:32) Steve explains what BNI is and how it helps businesses succeed through collaboration.Weekly Sales Meetings (00:03:14) Steve emphasizes BNI meetings as crucial weekly sales meetings for businesses.Looking for Opportunities (00:03:28) Steve discusses how to identify potential customers during networking.Building Relationships (00:05:38) Importance of personal connections and understanding each other's backgrounds in BNI.1-to-1 Meetings (00:06:21) Brian and Steve talk about the significance of one-on-one meetings in BNI.Activating Relationships (00:07:30) Steve shares strategies for nurturing relationships to enhance networking effectiveness.Referral Processes (00:08:19) Steve explains how to recognize opportunities for referrals within your network.Gratitude to RepairPal (00:09:17) Brian thanks RepairPal for sponsoring the episode and highlights its benefits.Personal Experiences in BNI (00:10:16) Kim shares her experience of being in two separate BNI groups with Brian.Themed Referral Campaigns (00:10:59) Steve discusses the effectiveness of themed referral campaigns in BNI.Trial and Error in Networking (00:11:41) Steve reflects on learning through trial and error to improve referral requests.Sticking to a Campaign (00:12:42) Steve explains the importance of consistency in referral campaigns for better results.Story of a Soccer Mom (00:13:01) Discussion about a successful vehicle repair story involving a soccer mom.BNI Presentation Challenges (00:13:14) Addressing difficulties in creating unique 62-second presentations for BNI meetings.Finding the Right Market (00:14:21) A pizza shop owner shifts focus
Curious about how BNI can transform your auto repair shop's success? Discover the secrets to building powerful referral networks, creating meaningful connections, and turning BNI meetings into your most valuable sales opportunity.In this episode, Brian and Kim Walker sit down with BNI expert Steve Hand to explore how BNI can help you fill your bays, streamline your networking, and grow your business through strategic partnerships. From finding the perfect chapter to mastering the art of specific referrals, you'll learn actionable tips for making the most of your BNI membership.Ready to elevate your shop's networking game and drive more customers through your doors? Hit play now and unlock the potential of BNI for your business!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)https://www.bni.com/ How To Get In Touch With The Guesthttps://www.linkedin.com/in/shand/ https://trianglebni.com/en-US/index Show Notes with TimestampsIntroduction to BNI (00:00:10) Brian introduces the podcast and welcomes Steve Hand, a BNI expert.Reconnecting After Years (00:00:52) Steve and Brian reminisce about their long-standing friendship and connection.The Importance of BNI (00:01:55) Discussion on why BNI is essential for auto repair businesses and its benefits.Understanding BNI (00:02:32) Steve explains what BNI is and how it helps businesses succeed through collaboration.Weekly Sales Meetings (00:03:14) Steve emphasizes BNI meetings as crucial weekly sales meetings for businesses.Looking for Opportunities (00:03:28) Steve discusses how to identify potential customers during networking.Building Relationships (00:05:38) Importance of personal connections and understanding each other's backgrounds in BNI.1-to-1 Meetings (00:06:21) Brian and Steve talk about the significance of one-on-one meetings in BNI.Activating Relationships (00:07:30) Steve shares strategies for nurturing relationships to enhance networking effectiveness.Referral Processes (00:08:19) Steve explains how to recognize opportunities for referrals within your network.Gratitude to RepairPal (00:09:17) Brian thanks RepairPal for sponsoring the episode and highlights its benefits.Personal Experiences in BNI (00:10:16) Kim shares her experience of being in two separate BNI groups with Brian.Themed Referral Campaigns (00:10:59) Steve discusses the effectiveness of themed referral campaigns in BNI.Trial and Error in Networking (00:11:41) Steve reflects on learning through trial and error to improve referral requests.Sticking to a Campaign (00:12:42) Steve explains the importance of consistency in referral campaigns for better results.Story of a Soccer Mom (00:13:01) Discussion about a successful vehicle repair story involving a soccer mom.BNI Presentation Challenges (00:13:14) Addressing difficulties in creating unique 62-second presentations for BNI meetings.Finding the Right Market (00:14:21) A pizza shop owner shifts focus
Join host Kim Walker as she leads a heartwarming and insightful panel discussion with auto repair shop owners who are making a real difference in their communities. In this special episode, our panelists share how they're stepping up during the back-to-school season to support local students and teachers through creative initiatives—from donating school supplies to funding teacher wish lists and organizing community events.Listen as Tanika Haynes, Christina Grace Beverly, and Nakia and Nate Bailor discuss the challenges they've faced, the unexpected rewards of giving back, and how these efforts have strengthened their ties to the community. Whether you're a shop owner looking for inspiration or simply curious about the power of local engagement, this episode is packed with practical tips and stories that will inspire you to take action.Hit play now to learn how even small gestures can create lasting impacts, both for your business and your community!
Join host Kim Walker as she leads a heartwarming and insightful panel discussion with auto repair shop owners who are making a real difference in their communities. In this special episode, our panelists share how they're stepping up during the back-to-school season to support local students and teachers through creative initiatives—from donating school supplies to funding teacher wish lists and organizing community events.Listen as Tanika Haynes, Christina Grace Beverly, and Nakia and Nate Bailor discuss the challenges they've faced, the unexpected rewards of giving back, and how these efforts have strengthened their ties to the community. Whether you're a shop owner looking for inspiration or simply curious about the power of local engagement, this episode is packed with practical tips and stories that will inspire you to take action.Hit play now to learn how even small gestures can create lasting impacts, both for your business and your community!
When running your auto repair shop, burnout, stress, and exhaustion can feel like constant companions. How do you reignite your passion and find balance amidst the daily challenges?In this episode of the Auto Repair Marketing Podcast, Kim Walker hosts a solo cast with guest Jeff Salzenstein, a former professional tennis player turned coach and speaker. Jeff shares his transformative journey from the tennis courts to becoming a coach focused on holistic well-being. He offers invaluable insights on overcoming adversity, redefining success, and managing burnout and stress through practical techniques like heart-focused breathing and tapping. Jeff's emphasis on resilience, mindset, and the interconnectedness of mind, body, and soul will inspire and equip you with tools to enhance your personal and professional well-being.Tune in for an episode packed with actionable strategies to help you thrive in both your business and personal life. Don't miss it!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsHow To Get In Touch With The Guesthttps://www.jeffsalzenstein.com/ https://www.instagram.com/jeffsalzenstein/ https://www.facebook.com/jeffsalzensteinspeaker How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com
When running your auto repair shop, burnout, stress, and exhaustion can feel like constant companions. How do you reignite your passion and find balance amidst the daily challenges?In this episode of the Auto Repair Marketing Podcast, Kim Walker hosts a solo cast with guest Jeff Salzenstein, a former professional tennis player turned coach and speaker. Jeff shares his transformative journey from the tennis courts to becoming a coach focused on holistic well-being. He offers invaluable insights on overcoming adversity, redefining success, and managing burnout and stress through practical techniques like heart-focused breathing and tapping. Jeff's emphasis on resilience, mindset, and the interconnectedness of mind, body, and soul will inspire and equip you with tools to enhance your personal and professional well-being.Tune in for an episode packed with actionable strategies to help you thrive in both your business and personal life. Don't miss it!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsHow To Get In Touch With The Guesthttps://www.jeffsalzenstein.com/ https://www.instagram.com/jeffsalzenstein/ https://www.facebook.com/jeffsalzensteinspeaker How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com
Are you an auto repair shop owner looking to demystify the world of marketing jargon and take your business to the next level? Join hosts Brian and Kim Walker in this must-listen episode of the Auto Repair Marketing Podcast as they unravel the mysteries behind marketing terms that could be holding your business back. Ever wondered if boosting a post is worth your money or how SEO can actually drive more customers to your door? We've got the answers.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)They Ask, You Answer (Marcus Sheridan) - https://marcussheridan.com/they-ask-you-answer/Difference between Boosted Post and Meta ads: https://www.facebook.com/business/help/317083072148603Show Notes with Timestamps Introduction to the Episode (00:00:01) Brian and Kim welcome listeners and introduce the episode's focus on marketing lingo and misconceptions.Purpose of the Episode (00:01:07) Discussion on why understanding marketing terminology is crucial for effective communication in the automotive repair industry.Boosted Posts vs. Facebook Ads (00:02:53) Clarification on the differences between boosting a post and creating a full Facebook ad.Landing Pages vs. Full Websites (00:04:57) Explanation of landing pages as minimal websites designed for conversions, distinct from full websites.Leads vs. Conversions (00:08:16) Defining leads as initial interest and conversions as completed transactions or appointments.Understanding SEO (00:10:26) SEO stands for search engine optimization, focusing on making a website authoritative in its niche.Organic vs. Paid Search (00:11:53) Differentiation between organic search results and paid search ads in digital marketing.Geo-Targeting vs. Geofencing (00:14:35) Discussion on the differences between geo-targeting for general ads and geofencing for highly specific targeting.Geofencing vs. Geo Targeting (00:16:13) Discussion on the differences between geofencing and geo targeting in advertising effectiveness.Alt Text and SEO (00:17:06) Explanation of alt text's role in SEO and its importance for visually impaired users.Backlinks vs. Internal Links (00:20:39) Clarification of backlinks and internal links, including their significance for website navigation and SEO.Understanding Bounce Rate (00:21:41) Definition of bounce rate and its implications for website performance in the auto repair industry.Impressions vs. Clicks (00:22:54) Overview of the difference between impressions (ads shown) and clicks (user engagement).CTR, CPC, and CPA (00:24:08) Definitions of click-through rate, cost per click, and cost per acquisition in marketing metrics.User Experience (UX) (00:27:01) Discussion on the importance of user experience for website navigation and customer satisfaction.Unique Selling Proposition (USP) (00:29:08) Exploration of unique selling propositions and their role in differentiating a business from competitors.Inbound vs. Outbound Marketing (00:31:07) Comparison of inbound and outbound marketing strategies and their...
Are you an auto repair shop owner looking to demystify the world of marketing jargon and take your business to the next level? Join hosts Brian and Kim Walker in this must-listen episode of the Auto Repair Marketing Podcast as they unravel the mysteries behind marketing terms that could be holding your business back. Ever wondered if boosting a post is worth your money or how SEO can actually drive more customers to your door? We've got the answers.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)They Ask, You Answer (Marcus Sheridan) - https://marcussheridan.com/they-ask-you-answer/Difference between Boosted Post and Meta ads: https://www.facebook.com/business/help/317083072148603Show Notes with Timestamps Introduction to the Episode (00:00:01) Brian and Kim welcome listeners and introduce the episode's focus on marketing lingo and misconceptions.Purpose of the Episode (00:01:07) Discussion on why understanding marketing terminology is crucial for effective communication in the automotive repair industry.Boosted Posts vs. Facebook Ads (00:02:53) Clarification on the differences between boosting a post and creating a full Facebook ad.Landing Pages vs. Full Websites (00:04:57) Explanation of landing pages as minimal websites designed for conversions, distinct from full websites.Leads vs. Conversions (00:08:16) Defining leads as initial interest and conversions as completed transactions or appointments.Understanding SEO (00:10:26) SEO stands for search engine optimization, focusing on making a website authoritative in its niche.Organic vs. Paid Search (00:11:53) Differentiation between organic search results and paid search ads in digital marketing.Geo-Targeting vs. Geofencing (00:14:35) Discussion on the differences between geo-targeting for general ads and geofencing for highly specific targeting.Geofencing vs. Geo Targeting (00:16:13) Discussion on the differences between geofencing and geo targeting in advertising effectiveness.Alt Text and SEO (00:17:06) Explanation of alt text's role in SEO and its importance for visually impaired users.Backlinks vs. Internal Links (00:20:39) Clarification of backlinks and internal links, including their significance for website navigation and SEO.Understanding Bounce Rate (00:21:41) Definition of bounce rate and its implications for website performance in the auto repair industry.Impressions vs. Clicks (00:22:54) Overview of the difference between impressions (ads shown) and clicks (user engagement).CTR, CPC, and CPA (00:24:08) Definitions of click-through rate, cost per click, and cost per acquisition in marketing metrics.User Experience (UX) (00:27:01) Discussion on the importance of user experience for website navigation and customer satisfaction.Unique Selling Proposition (USP) (00:29:08) Exploration of unique selling propositions and their role in differentiating a business from competitors.Inbound vs. Outbound Marketing (00:31:07) Comparison of inbound and outbound marketing strategies and their...
Join Kim, in this episode of the Auto Repair Marketing Podcast as she dives into the key responsibilities shop owners have when teaming up with professional marketers. From the importance of honesty to the need for regular communication and thinking like a marketer, Kim outlines seven essential points to enhance your partnership and boost your business. Discover how to lay a strong foundation for your marketing efforts and ensure your shop is ready for growth. Don't miss these valuable insights and tips!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Simon Sinek - Start with Why Ted Talk : https://www.youtube.com/watch?v=u4ZoJKF_VuAPodcast or Blog about “You're Not Ready for Marketing” : https://shopmarketingpros.com/how-to-know-when-youre-not-ready-for-marketing/Show Notes with TimestampsIntroduction and Sponsor Acknowledgment (00:00:01) Kim Walker introduces herself and thanks the sponsors for supporting the podcast.Responsibilities of Shop Owners (00:01:21) Discussion on the responsibilities of shop owners in their relationship with professional marketers.Importance of Kickoff Meetings (00:02:26) Emphasis on the significance of kickoff meetings and thorough preparation for effective marketing.Honesty in Communication (00:04:49) The necessity for shop owners to be completely honest about their business situation with marketers.Monthly Meetings with Marketers (00:06:06) Highlighting the importance of regular monthly meetings to maintain effective communication and collaboration.Thinking Like a Marketer (00:09:26) Encouragement for shop owners to adopt a marketer's mindset to enhance communication and information sharing.Feedback and Transparency (00:13:31) The importance of providing feedback and being transparent about any dissatisfaction with marketing efforts.Kickoff Meeting Excitement (00:17:00) Shop owners feel inspired during kickoff meetings but often revert to old habits afterward.Importance of Deliverables (00:18:06) Shop owners must fulfill promises like taking photos and videos to support marketing efforts.Responsibility in Marketing (00:19:04) Shop owners need to actively participate in marketing strategies to ensure effective collaboration.Fixing Shop Issues Before Marketing (00:20:05) Address internal shop problems before hiring a marketer to avoid compounding issues.Review Audit and Improvement (00:21:28) Conduct a review audit to identify recurring customer complaints that need resolution.Avoid Mediocre Marketing (00:22:40) Ensure your shop is not mediocre before investing in marketing to maximize effectiveness.Engagement and Community Involvement (00:23:38) Active participation in the industry and community is crucial for successful marketing partnerships.Join the Auto Repair Marketing Community (00:25:59) Encouragement to join the Facebook group for automotive repair marketing discussions and resources.Request for Reviews (00:27:03) Hosts encourage listeners to subscribe, rate, and review the podcast to enhance visibility.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite -
Join Kim, in this episode of the Auto Repair Marketing Podcast as she dives into the key responsibilities shop owners have when teaming up with professional marketers. From the importance of honesty to the need for regular communication and thinking like a marketer, Kim outlines seven essential points to enhance your partnership and boost your business. Discover how to lay a strong foundation for your marketing efforts and ensure your shop is ready for growth. Don't miss these valuable insights and tips!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Simon Sinek - Start with Why Ted Talk : https://www.youtube.com/watch?v=u4ZoJKF_VuAPodcast or Blog about “You're Not Ready for Marketing” : https://shopmarketingpros.com/how-to-know-when-youre-not-ready-for-marketing/Show Notes with TimestampsIntroduction and Sponsor Acknowledgment (00:00:01) Kim Walker introduces herself and thanks the sponsors for supporting the podcast.Responsibilities of Shop Owners (00:01:21) Discussion on the responsibilities of shop owners in their relationship with professional marketers.Importance of Kickoff Meetings (00:02:26) Emphasis on the significance of kickoff meetings and thorough preparation for effective marketing.Honesty in Communication (00:04:49) The necessity for shop owners to be completely honest about their business situation with marketers.Monthly Meetings with Marketers (00:06:06) Highlighting the importance of regular monthly meetings to maintain effective communication and collaboration.Thinking Like a Marketer (00:09:26) Encouragement for shop owners to adopt a marketer's mindset to enhance communication and information sharing.Feedback and Transparency (00:13:31) The importance of providing feedback and being transparent about any dissatisfaction with marketing efforts.Kickoff Meeting Excitement (00:17:00) Shop owners feel inspired during kickoff meetings but often revert to old habits afterward.Importance of Deliverables (00:18:06) Shop owners must fulfill promises like taking photos and videos to support marketing efforts.Responsibility in Marketing (00:19:04) Shop owners need to actively participate in marketing strategies to ensure effective collaboration.Fixing Shop Issues Before Marketing (00:20:05) Address internal shop problems before hiring a marketer to avoid compounding issues.Review Audit and Improvement (00:21:28) Conduct a review audit to identify recurring customer complaints that need resolution.Avoid Mediocre Marketing (00:22:40) Ensure your shop is not mediocre before investing in marketing to maximize effectiveness.Engagement and Community Involvement (00:23:38) Active participation in the industry and community is crucial for successful marketing partnerships.Join the Auto Repair Marketing Community (00:25:59) Encouragement to join the Facebook group for automotive repair marketing discussions and resources.Request for Reviews (00:27:03) Hosts encourage listeners to subscribe, rate, and review the podcast to enhance visibility.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite -
MDJ Script/ Top Stories for July 25th Publish Date: July 25th Commercial: From the BG AD Group Studio, Welcome to the Marietta Daily Journal Podcast. Today is Thursday, July 25th and Happy heavenly Birthday to NFL HOF Walter Peyton. ***07.25.24 – BIRTHDAY – WALTER PEYTON*** I'm Keith Ippolito and here are the stories Cobb is talking about, presented by Credit Union of Georgia. County Warns More Rain Could Worsen Smyrna Flooding Mayor and Coaches Kick Off football season with a Cookout Cupid's Comments on Keeping Millage Rate Flat Plus, Bruce Jenkins sits down with Leah McGrath from Ingles Markets on Laura Lynn products. All of this and more is coming up on the Marietta Daily Journal Podcast, and if you are looking for community news, we encourage you to listen and subscribe! BREAK: CU of GA STORY 1: County Warns More Rain Could Worsen Smyrna Flooding Cobb County is addressing flood aftermath in Smyrna's Coppers Creek neighborhood, where Tuesday night's flooding displaced residents and damaged 13 buildings. The county's transportation department is clearing debris on Coppers Creek Drive to improve stormwater flow. Emergency teams advise residents to relocate vehicles from the cul-de-sac to Cooper Lake Road due to potential road closures from ongoing rain and repairs. Cobb Police are increasing patrols, and emergency management is assisting residents who remain in their homes. With more rain expected, the county warns against walking or driving through flood waters, emphasizing the dangers posed by even shallow water depths. STORY 2: Mayor, Coaches Kick Off Season with Cookout Mayor Steve “Thunder” Tumlin and Councilman Johnny Walker hosted Marietta High School football staff at their annual steak dinner to kick off the football season. Held at Mayor Tumlin's home on Hickory Drive, the event has become a cherished tradition before the season starts in August. This year marked the largest turnout yet, with around 40 guests, including coaches from various levels. Steaks were prepared by chefs Scott Grieve and Jason Meade, with ingredients from The Butcher on Whitlock. The event also featured beer from Glover Park Brewery and sides by Tricia Wilson and Kim Walker. Walker emphasized the event's importance in showing appreciation for the coaches' hard work and dedication to the students. STORY 3: Cupid's Comments on Keeping Milage Rate Flat In a contentious 3-2 vote along party lines, the Cobb County Board of Commissioners approved a $1.3 billion budget and maintained a flat general fund millage rate. Chairwoman Lisa Cupid addressed public concerns before the vote, acknowledging challenges and defending the decision not to roll back the millage rate. She highlighted economic factors driving property costs and emphasized the county's support for home ownership through measures like homestead exemptions. Cupid also defended spending decisions, including the use of federal funds for consultants under the American Rescue Plan Act, which she stated was necessary for maximizing benefits and ensuring compliance. We have opportunities for sponsors to get great engagement on these shows. Call 770.799.6810 for more info. We'll be right back Break: DRAKE STORY 4: AAA Urges Drivers to Stay Alert as Students Return to School As 1.7 million Georgia children return to school, AAA emphasizes driver caution in school zones and neighborhoods. With heightened pedestrian risk during school hours, particularly in the afternoon, drivers are urged to slow down and remain alert. AAA's School's Open-Drive Carefully campaign aims to reduce unsafe driving near schools, addressing behaviors like speeding and distracted driving. Data shows significant risks during weekday hours, reinforcing the need for vigilance. AAA advises drivers to obey speed limits, eliminate distractions, check surroundings before reversing, and watch for bicyclists. The campaign also highlights the importance of stopping completely at intersections and involving teens in safe driving discussions. STORY 5: CISGA Back-To-School Wish List Campaign Communities In Schools of Georgia in Cobb County is preparing for the 2024-25 school year with their Back-To-School Wish List Campaign. The initiative aims to provide essential school supplies to ensure every student is fully equipped for learning. Amazon Wish Lists feature items like notebooks, backpacks, shoes, and hygiene supplies crucial for student success. Donations through www.cisga.org/cisgawishlists enable community members to support local schools directly by selecting specific items to donate. It's a proactive effort to enhance students' educational experiences and well-being as they return to classrooms. We'll be back in a moment Break: INGLES 1 And now here is Bruce Jenkins' conversation with Leah McGrath from Ingles Markets on Laura Lynn products. LEAH INTERVIEW We'll have closing comments after this. Break: Marietta Theater Bonnie & Clyde Signoff- Thanks again for hanging out with us on today's Marietta Daily Journal Podcast. If you enjoy these shows, we encourage you to check out our other offerings, like the Cherokee Tribune Ledger Podcast, the Marietta Daily Journal, or the Community Podcast for Rockdale Newton and Morgan Counties. Read more about all our stories and get other great content at mdjonline.com Did you know over 50% of Americans listen to podcasts weekly? Giving you important news about our community and telling great stories are what we do. Make sure you join us for our next episode and be sure to share this podcast on social media with your friends and family. Add us to your Alexa Flash Briefing or your Google Home Briefing and be sure to like, follow, and subscribe wherever you get your podcasts. 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Heathers premiered at the Sundance Film Festival in 1989 and went on to become a Gen X cult classic, a Broadway musical, and a Paramount + series. Winona Ryder and Christian Slater star as the toxic duo who go full vigilante to battle the noxious side of high school life. Shannen Doherty*, Kim Walker, and Lisanne Falk star as the eponymous Heathers, the original Mean Girls. This dark comedy has no filter! But does it go too far? The Rated Gen X trio asks, “what's your damage?”You can watch Heathers on Amazon Prime, Hulu, Starz, and TubiFollow us on Instagram @ratedgenxpodCheck out our Gen X curated Heathers Mixtape on Spotify here*Please note that this episode was recorded on May 18, 2024, prior to Shannen's passing on July 13, 2024.
Welcome to another episode of the Auto Repair Marketing Podcast, hosted by Brian and Kim Walker! Today, we have a very special guest, Michael Doherty, who was our exceptional service advisor at Peak Automotive in Apex, North Carolina. Michael has been a pivotal figure in our journey, and we are thrilled to share his insights on customer loyalty and retention. He'll discuss his unique approach to building lasting client relationships and the importance of genuine care and transparency.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)WorldPac - https://www.wtitraining.com/Worldpac STX - https://automotivetrainingevents.com/event/stx/Traver Technologies: https://traverconnect.com/ShopWare - https://shop-ware.com/How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com
Welcome to another episode of the Auto Repair Marketing Podcast, hosted by Brian and Kim Walker! Today, we have a very special guest, Michael Doherty, who was our exceptional service advisor at Peak Automotive in Apex, North Carolina. Michael has been a pivotal figure in our journey, and we are thrilled to share his insights on customer loyalty and retention. He'll discuss his unique approach to building lasting client relationships and the importance of genuine care and transparency.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)WorldPac - https://www.wtitraining.com/Worldpac STX - https://automotivetrainingevents.com/event/stx/Traver Technologies: https://traverconnect.com/ShopWare - https://shop-ware.com/How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com
Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal's Certified network and you can learn more at RepairPal.com/shops.Customer loyalty programs are crucial for retaining clients in the auto repair industry. On the Auto Repair Marketing Podcast, hosts Brian and Kim Walker explore this topic with Joe Schindler and Jeff Rudnick. Joe, a shop owner, shares his experiences with loyalty programs, while Jeff from Pit Crew Marketing offers insights on how these programs can significantly benefit automotive shops. This discussion is part of their ongoing series on customer retention. They highlight how personalized rewards, first impressions, and community involvement can build stronger customer relationships, encouraging repeat business and long-term loyalty. These strategies significantly enhance customer satisfaction and drive business growth.Show Notes with TimestampsThe introduction (00:00:03) Introduction of the podcast episode and the topic of customer loyalty programs.Jeff's background in Hawaii (00:01:03) Jeff's background in Hawaii and the discussion about his current location.Defining customer loyalty (00:04:19) Discussion on the definition of customer loyalty and how it is measured.Earning trust and loyalty (00:06:01) The importance of trust in earning customer loyalty and the significance of knowing the customer's intent.First impressions (00:12:00) The impact of the first impression on building customer loyalty and the significance of creating a welcoming environment.Last interaction and lagniappe (00:18:05) The importance of the last interaction with the customer and the concept of providing a little extra (lagniappe) to enhance the customer experience.Community involvement and charity events (00:20:34) The role of community involvement and charity events in creating customer loyalty and building relationships.These are the main topics covered in the podcast episode transcription segment, organized in chronological order with their respective timestamps.Community Involvement Charity (00:22:26) Shop owner's initiative to involve customers in community charity, raising funds and providing incentives for customers.Supporting Little League Teams (00:23:20) Discussion on sponsoring little league teams, the impact on the community, and the importance of community involvement.Seizing Opportunities (00:24:29) Encouragement to shop owners to seize opportunities, think creatively, and take advantage of moments for business growth.Solving Real Problems (00:25:44) Emphasizing the role of marketing in solving real challenges for small businesses and making their lives better.Involvement in the Community (00:27:31) Discussion on the importance of being involved in the community and creating a sense of belonging, impacting marketing positively.Connecting with Customers (00:28:36) Emphasizing the need to connect with customers in a meaningful way, beyond traditional loyalty programs, and the impact on advertising effectiveness.Fundraising Logistics (00:29:46) Exploring the logistics of fundraising, including tools, graphics, and collaboration with marketing companies for seamless integration.Using Rewards for Community Programs (00:36:29) Discussion on customers choosing to use rewards for community programs, the intrinsic value, and setting up guardrails for giving.Launching Shop Programs (00:41:39) The process of launching shop...
Customer loyalty programs are crucial for retaining clients in the auto repair industry. On the Auto Repair Marketing Podcast, hosts Brian and Kim Walker explore this topic with Joe Schindler and Jeff Rudnick. Joe, a shop owner, shares his experiences with loyalty programs, while Jeff from Pit Crew Marketing offers insights on how these programs can significantly benefit automotive shops. This discussion is part of their ongoing series on customer retention. They highlight how personalized rewards, first impressions, and community involvement can build stronger customer relationships, encouraging repeat business and long-term loyalty. These strategies significantly enhance customer satisfaction and drive business growth.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Pit Crew MarketingSchindler's GarageSchindler's Garage - see loyalty program postsHow To Get In Touch With The GuestJeff Rudnick: https://www.linkedin.com/in/jeff-rudnick-aa611831/Joe Schindler : https://www.facebook.com/schindlersgarageShow Notes with TimestampsThe introduction (00:00:03) Introduction of the podcast episode and the topic of customer loyalty programs.Jeff's background in Hawaii (00:01:03) Jeff's background in Hawaii and the discussion about his current location.Defining customer loyalty (00:04:19) Discussion on the definition of customer loyalty and how it is measured.Earning trust and loyalty (00:06:01) The importance of trust in earning customer loyalty and the significance of knowing the customer's intent.First impressions (00:12:00) The impact of the first impression on building customer loyalty and the significance of creating a welcoming environment.Last interaction and lagniappe (00:18:05) The importance of the last interaction with the customer and the concept of providing a little extra (lagniappe) to enhance the customer experience.Community involvement and charity events (00:20:34) The role of community involvement and charity events in creating customer loyalty and building relationships.These are the main topics covered in the podcast episode transcription segment, organized in chronological order with their respective timestamps.Community Involvement Charity (00:22:26) Shop owner's initiative to involve customers in community charity, raising funds and providing incentives for customers.Supporting Little League Teams (00:23:20) Discussion on sponsoring little league teams, the impact on the community, and the importance of community involvement.Seizing Opportunities (00:24:29) Encouragement to shop owners to seize opportunities, think creatively, and take advantage of moments for business growth.Solving Real Problems (00:25:44) Emphasizing the role of
In this episode of the Auto Repair Marketing Podcast, hosts Brian and Kim Walker are joined by Rena Rennebohm to discuss the crucial role of service advisors in customer retention. Part of a customer retention series, this conversation highlights the importance of tailored, one-on-one service advisor training. Key topics include the shop owner's role in setting expectations, the benefits of a one-to-one advisor-to-technician ratio, and common mistakes in advisor interactions. Rena emphasizes the need for clear communication, empathy, and consistent follow-up to build trust and enhance customer loyalty, ultimately driving better business outcomes.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com Lagniappe (Books, Links, Other Podcasts, etc)Rena Rennebohm: rena@empoweryouradvisor.comWebsite: empoweryouradvisor.com
In this episode of the Auto Repair Marketing Podcast, hosts Brian and Kim Walker are joined by Rena Rennebohm to discuss the crucial role of service advisors in customer retention. Part of a customer retention series, this conversation highlights the importance of tailored, one-on-one service advisor training. Key topics include the shop owner's role in setting expectations, the benefits of a one-to-one advisor-to-technician ratio, and common mistakes in advisor interactions. Rena emphasizes the need for clear communication, empathy, and consistent follow-up to build trust and enhance customer loyalty, ultimately driving better business outcomes.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Empower Your Advisor: empoweryouradvisor.comHow To Get In Touch With the GuestRena Rennebohm AAM : https://www.linkedin.com/in/rena-rennebohm-aam-49aa1835/Show Notes with TimestampsThe role of service advisors (00:00:10) Discussion on the importance of service advisors in customer retention and the start of the interview with Rena Greenbaum.Rena's journey into service advisor training (00:01:10) Rena's transition from being a service advisor to becoming a trainer and her approach to one-on-one training.The impact of shop owners' vision (00:04:53) The significance of communicating the shop's vision to service advisors and aligning it with customer expectations.Building trust and communication (00:08:28) The role of service advisors in building trust through clear communication and setting expectations with customers.Creating a raving fan experience (00:11:14) The importance of having a clear process and expectations for service advisors to create exceptional customer experiences.The technician's happiness (00:15:33) The impact of a supportive service advisor on a technician's thoroughness and customer communication.Creating a raving fan experience (00:16:42) The positive outcomes of taking time with customers and creating loyalty through thorough communication.Advisors' extra level of communication (00:17:03) The importance of personalized communication and setting expectations with customers to build a positive experience.RepairPal's mission (00:18:34) Promotion of RepairPal's mission to put trust back in auto repair and its benefits for shop owners.Building trust through communication (00:19:43) The impact of spending time with customers and building trust through clear communication and thoroughness.Understanding and confidence in car repair (00:21:28) The importance of explaining car repair in understandable terms and building confidence in customers.Communication methods and customer loyalty (00:22:22) The impact of communication methods on customer loyalty and the value of phone calls in building relationships.Coaching for shop owners (00:23:21) The role of...
When looking to enhance your auto repair shop's visibility, promotional products can make a significant impact. In this episode, host Kim Walker welcomes Megan Romano, owner of Romano Promo. Megan shares her journey into the promotional products industry and underscores the importance of having a strategic plan for their use.She also highlights the benefits of working with local distributors for personalized service, the significance of diverse apparel options for team members, and the value of unique, high-quality promotional items. Join us as we explore how these strategies can elevate your business and strengthen community ties.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Romano Promo's websiteRomano Promo's Automotive Shop - just for shops!How To Get In Touch With The GuestMegan Romano - https://www.linkedin.com/in/megan-romano-5a110228b/ Contact info: https://romanopromo.com/contact-usShow Notes with TimestampsIntroduction (00:00:11) Introducing the podcast and the topic of promotional products.Meeting at the Chamber (00:01:18) Discussion about meeting at the Chamber of Commerce and the importance of community involvement.Locally Owned Tangy Project (00:03:42) Discussion about the locally owned Tangy project during the COVID-19 pandemic and its impact.Megan's Background (00:08:50) Megan's background and how she got into promotional products.Promotional Products for Auto Repair Shops (00:15:51) Tips for independent automotive repair shops on using promotional products effectively.The importance of planning and knowing your audience (00:16:55) Emphasizing the need for planning, understanding the audience, and avoiding rushed decisions in marketing.Promoting trust in auto repair (00:17:45) Acknowledging RepairPal's mission to build trust in auto repair and the benefits of being part of their trusted network.Understanding the audience in marketing (00:18:45) Highlighting the significance of knowing the target audience, particularly focusing on female customers in the automotive repair industry.Quality over quantity in promotional products (00:20:32) Stressing the importance of investing in high-quality promotional products that reflect well on the brand, rather than opting for mass quantities of cheap items.Connecting emotionally through promotional products (00:27:36) Exploring the emotional impact of promotional products on both the shop owner's pride and the end user's connection and happiness.Benefits of using a local promotional product distributor (00:29:38) Explaining the advantages of working with a local distributor, including personalized service, expertise in product selection, and the ease of the process.Local promotional products (00:33:16) Discussing the benefits of working with local businesses and how to find them through the chamber of...
Agency owners who want to scale their business often run into a chicken-and-egg situation. To scale and grow sustainably, you need to hire more people. But to be able to hire more people, you need to scale and grow to have the money to do so. This is where hiring international employees can help solve your problems. This week, we're diving into the growing trend of hiring full-time international employees with Kim Walker. Kim and her husband Brian initially had reservations about hiring international workers for their agency but quickly realized the immense benefits to them and the people they were hiring. Kim details her thorough hiring process, how she overcame cultural barriers, the amazing talent and value international hires bring, and the life-changing impact it has had on their agency. We also touch on common concerns like pay rates, taxes, benefits, and time zones. Whether you're struggling to find affordable talent locally or just want to build a dynamic, multinational team, this episode is a mini crash course in finding incredible international employees to help supplement your U.S. team. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: How Kim and her husband got the idea to hire international employees How they started the process of finding international talent The worries they encountered when making their first international hire Average pay for international employees in the Philippines What they learned about hiring foreign workers How the hiring process differs from stateside interviews The secret lies in strong core values Weaving different cultures into the agency's culture Taxes and benefits for foreign workers The mistakes they made and what they learned from them
In episode 100 of The Auto Repair Marketing Podcast, we invite Tony Mercury from AutoShop Solutions, Carrie-Lynn Rodenberg from Turnkey Marketing, Connor Tracy from Kukui, and Kelsey Outram from Lift Auto Repair Marketing to join us for a meeting of the marketing minds. We talk about where marketing has been, where it's going, and drop lots of useful knowledge bombs for shop owners to implement in their marketing!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Tony Mercury, Autoshop Solutions - https://autoshopsolutions.com/ Carrie-Lynn Rodenburg, Turnkey Marketing - https://www.turnkeyautomarketing.com/ Connor Tracy, Kukui - https://www.kukui.com/ Kelsey Outram, Lift Auto Repair Marketing - https://liftautorepairmarketing.com/ Brian & Kim Walker, Shop Marketing Pros - https://shopmarketingpros.com/ How To Get In Touch With the guestTony Mercury - https://www.linkedin.com/in/tony-mercury-759061b/Connor Tracy - https://www.linkedin.com/in/connor-tracy-005a5663/Carrie-Lynn Rodenburg - https://www.turnkeyautomarketing.com/contact-us/Kelsey Outram - https://www.linkedin.com/in/kelseyoutram/Show Notes with TimestampsThe introduction (00:00:01) Introduction of the episode, sponsors, and special guests.Discussing the future of marketing (00:01:17) Conversation about the future of marketing and the gathering of various marketers in the industry.The significance of change in marketing (00:03:43) Discussion on the significant changes in marketing for auto repair shops over the last decade.Common mistakes in marketing for auto repair shops (00:05:31) Addressing common mistakes made by auto repair shop owners in their marketing efforts.Challenges in communication and handoff from marketing to sales (00:07:19) Challenges and issues related to communication and handoff from marketing to sales within auto repair shops.Role of AI and automation in marketing (00:10:08) Exploring the role of AI and automation in the future of marketing for auto repair shops.AI in Marketing (00:14:07) AI's role in targeting audiences and delivering custom messages through different platforms.Emerging Technologies for Auto Repair (00:15:10) Shift from web dominance to direct-to-consumer strategies, including online scheduling and live scheduling.Google's Monetization and Direct-to-Consumer Shift (00:16:11) Google's efforts to monetize and sidestep web-based processes, leading to a shift in consumer...
In this episode, we have Julee Kim Walker on the podcast! She is the Associate Professor of Flute at Texas A&M Commerce and a wonderful mentor to so many musicians. If you feel like you don't know exactly where to start when it comes to a career in music, this is a must-listen!If you enjoyed this episode, or you have been enjoying this podcast, tell a friend about it! I'd love to spread the word! Book a Preliminary Coaching Call! CLICK HERE Rate and Review on Apple Podcasts!
Benjamin Coelho, professor of bassoon, has been at the University of Iowa since 1998. He has appeared as a soloist, chamber musician, orchestral musician, teacher, and clinician in several countries including the United States, Brazil, Argentina, Bolivia, Panama, Portugal, France, Romania, Australia, Canada, and the Czech Republic. An avid chamber musician, he has performed with the Gramado Woodwind Quintet (Brazil), the Alaria Chamber Ensemble (New York), and the Contemporary Music Group of Minas Gerais (Brazil). As a founding member of the Manhattan Wind Quintet, Mr. Coelho performed numerous recitals and concert tours throughout the United States. The group won various chamber music competitions including Artists International, Coleman, and Monterey Peninsula Chamber Music Competition. An enthusiastic proponent of new music, Mr. Coelho has commissioned, performed, and recorded many works by European, American, and Latin American composers. His recordings include Bassoon Images from the Americas (2003), released by Albany Records; Bravura Bassoon (2005), Pas de Trois (2006) released by Crystal Records; and Explorations (2007), Dreaming in Colours (2011) and Agnus Dei (2012) all released by MSR Classics. The specialized media has continuously praised his recordings "...Ben has such a gorgeous sound, such impeccable technique, and such sensitive musicality, that it is a real pleasure to recommend this album very strongly to all of you!" (Ronald Klimko, IDRS Journal), "Coelho's program is an international affair that shows the range of colors and character that the bassoon can explore in tandem with string colleagues. His playing is unfailingly sonorous, expressive, and alert, and he champions the pieces on this recording as if he believed in them without reservation." (Donald Rosenberg, The Gramophone), "Coelho is fantastic. His sound is brilliant, resonant, and strong, and he has a warm tone that blends superbly with the strings." (Schwartz, American Record Guide). As a member of the group Wizards! A Double Reed Consort, Coelho has recorded two CDs released by Crystal and Boston Records in 2000 and 2003 respectively. Mr. Coelho has written articles on bassoon performance and literature. His work has been published in the International Double Reed Society Journal, as well as the British Double Reed Society Journal. His article "Francisco Mignone and the Sixteen Waltzes for Solo Bassoon" has been translated into German, and published in the German double-reed magazine ROHRBLATT. Before his position at the University of Iowa, Mr. Coelho was the vice dean and bassoon professor at the Federal University of Minas Gerais (Brazil). He also worked extensively as a performer in his native Brazil, including principal positions with symphony orchestras in Rio de Janeiro, Campinas, and Belo Horizonte. In the United States, Mr. Coelho has played with the Waterloo/Cedar Falls Symphony (Iowa), The Camerata Chamber Orchestra (Indiana), The Bloomington Pops Orchestra (Indiana), The Bronx Opera Company (New York), and Orchestra Iowa. Currently, he performs as the principal bassoon with the Quad City Symphony Orchestra (Iowa/Illinois). Ben attended Indiana University, Manhattan School of Music, S.U.N.Y. at Purchase, and the Tatuí Conservatory in his native Brazil. His major teachers include Clóvis Franco, Donald MacCourt, Arthur Weisberg, and Kim Walker. Ben lives in Iowa City, IA, with his wife Karen and their wonderful daughters Liliana and Julia. legendsofreed" to enjoy free shipping.
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Greetings and salutations. Hosts Sonia Mansfield and Margo D. are dorking out about 1989's HEATHERS, starring Winona Ryder, Christian Slater, Shannen Doherty, Lisanne Falk, and Kim Walker. Dork out everywhere …Email at dorkingoutshow@gmail.comSubscribe on Apple PodcastsSpreakerSpotify Tune In Stitcherhttp://dorkingoutshow.com/https://bsky.app/profile/dorkingout.bsky.social https://www.threads.net/@dorkingoutshow https://www.instagram.com/dorkingoutshow/ https://www.facebook.com/dorkingoutshowhttps://twitter.com/dorkingoutshow
Traditionally in automotive you have a dealer on one side and the OEM or manufacturer on the other often with very different objectives. The Field staff sit in the middle and are a link between the two. We speak to Kim Walker from UON Global on the challenges this poses and why it is so important to provide the field team with the right tools so they can spend time focused on providing value to dealers rather than spending time on administrative chores. If you're managing a sales or high performance field team, then you know that sales and high performance field team management is essential for success. In this episode, we're going to talk about some of the best practices for sales and high performance field team management, and how to implement them into your business. We'll discuss strategies for setting clear goals, optimizing workflows, and tracking metrics to drive results. We'll also talk about the importance of communication, collaboration, and coaching to empower your team. Overcoming obstacles like conflict, disengagement, and turnover will also be addressed. Tune in to learn tangible tactics to build an efficient, productive sales and field team. Whether you're looking to maximize productivity, boost revenue, or enhance team culture, this episode shares actionable advice to improve management. With the right field team management approach, you can exceed targets and take your business to the next level.
Top tier shops want to have personalized marketing but often don't know how to take the photo from their camera roll and convert it into a graphic for social media that's pleasant and professional. In this episode, Kim Walker shares top tips from the pros on how to efficiently and effectively use the widely popular tool Canva for creating eye catching graphics.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes Canva: what it is, why you need it, how to find it, who uses itApril 2, 2024 at 12pm in our FB GroupKeep it simple. Less is more.Be consistent! Maintain branding: company colors, fonts, logos, tone.Keep your posts personal! Use YOUR own photos. Create the “brand kit” in Canva. A place to store your logo, select the fonts, colors. Stay organized. Create folders. Save your designs in calendar order to make scheduling more efficient. (Be sure to lock designs so moving things around is easier). Use grid-view to get a birds-eye view and ensure branding consistency and that your designs are pleasing to the eyeUse moving elements and animations to help create eye-catching graphics.Use templates for things like birthdays, anniversaries, and hiring to save time. Create a few for each to keep them interesting.Explore and don't be afraid of Canva's AI like Magic Media to create fun new photos and videosCreate a “Mood Board” - a collection of images, textures, typography, color palettes and description words - or an ‘inspiration board' to help when the ideas are just not there. Canva Design SchoolHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com Lagniappe (Books, Links, Other Podcasts, etc)Canva - Mood Boards
Top tier shops want to have personalized marketing but often don't know how to take the photo from their camera roll and convert it into a graphic for social media that's pleasant and professional. In this episode, Kim Walker shares top tips from the pros on how to efficiently and effectively use the widely popular tool Canva for creating eye catching graphics.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes Canva: what it is, why you need it, how to find it, who uses itApril 2, 2024 at 12pm in our FB GroupKeep it simple. Less is more.Be consistent! Maintain branding: company colors, fonts, logos, tone.Keep your posts personal! Use YOUR own photos. Create the “brand kit” in Canva. A place to store your logo, select the fonts, colors. Stay organized. Create folders. Save your designs in calendar order to make scheduling more efficient. (Be sure to lock designs so moving things around is easier). Use grid-view to get a birds-eye view and ensure branding consistency and that your designs are pleasing to the eyeUse moving elements and animations to help create eye-catching graphics.Use templates for things like birthdays, anniversaries, and hiring to save time. Create a few for each to keep them interesting.Explore and don't be afraid of Canva's AI like Magic Media to create fun new photos and videosCreate a “Mood Board” - a collection of images, textures, typography, color palettes and description words - or an ‘inspiration board' to help when the ideas are just not there. Canva Design SchoolHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com Lagniappe (Books, Links, Other Podcasts, etc)Canva - Mood Boards
Thank you for listening to Brown Mama Bear hosted by Shanera Williamson. Today on the show, Shanera welcomes Dr. Kim Walker, one of the co-founders of The Nashville Black Wellness Collective. This organization hosts regular group experiences to pursue healthy living and form strong bonds with one another. This conversation is especially relevant as April is Minority Health Month. Mentioned: Yale University study, “Yale Study Documents Staggering Toll of Health Disparities for Black Americans” Connect with Nashville Black Wellness Collective: Website, Instagram, Facebook Connect with Shanera and Brown Mama Bear: Facebook, Instagram, Website Make sure you share Brown Mama Bear with at least 3 friends so you have someone to talk with about these things.
IfManaging field teams in the automotive industry can be challenging. With experienced dealers who know their business inside-out, field staff must bring real value through data and insights. This is where UON Global's software comes in. By automating repetitive tasks like scheduling and reporting, the software enables field managers to focus on high-impact responsibilities. According to Kim Walker from UON Global, this not only improves efficiency but also collaboration between OEMs and dealers. In this video, we'll explore how UON Global's software helps optimize field team operations. With mobile access, reps can easily update accounts on-the-go. Automated reminders ensure critical action items aren't missed. And centralized data offers transparency for dealers to track rep activities and progress. As Kim explains, these capabilities create accountability while simplifying management. The bottom line is that the right technology can transform field team excellence. UON Global's software streamlines operations so managers can devote more time to strategic priorities. With improved efficiency, transparency, and collaboration, field teams are set up for success. Ready to take your field team to the next level? Be sure to subscribe and learn how UON Global drives results for the automotive industry.
The Back To The Blockbuster team is taking it back to the darker but oh so hilarious part of high school with a look back at Heathers for its 35th anniversary! Written by Daniel Waters and directed by Michael Lehmann, in both of their respective film debuts, the film stars Winona Ryder, Christian Slater, Shannen Doherty, Lisanne Falk, Kim Walker, and Penelope Milford. This twisted black comedy follows four teenage girls, three of whom are named Heather, in a clique at an Ohio high school, one of whose lives is disrupted by the arrival of a misanthrope intent on murdering the popular students and staging their deaths as suicides.
Chris Hart, Director of Sales and Marketing, and Kim Walker, Director of Trade Publishing at Manchester University Press join Avi to discuss how MUP and other university publishers have changed their model over the last decade and put a major focus on trade publishing over the classic niche academic monograph. We also discuss how being the only academic publisher in Northern England forms a big part of the identity and content published by the press. Avi Staiman is the founder and CEO of Academic Language Experts. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network
In this episode of the Auto Repair Marketing Podcast, host Kim Walker and her team at Shop Marketing Pros discuss the importance of marketing security. They provide tips on securing marketing assets, managing passwords, verifying identities on platforms like Facebook and Google, and identifying spam and scams. They also emphasize the importance of knowing who has access to your accounts and regularly reviewing this access. The team encourages shop owners to be proactive in securing their digital assets.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsAccount Access and Security (00:05:27) Discussion on the importance of being the primary account holder for your website, email, and Google listing, and the potential issues that can arise if you don't have access.Different Types of Access in Facebook (00:06:53) Explanation of the different levels of access in Facebook's business manager, including partial access for specific tasks and full access that allows partners to act as page owners.Assigning Access to Facebook and Instagram Accounts (00:08:23) Further discussion on assigning partial or full access to team members, marketing agencies, or other partners for Facebook and Instagram accounts.The importance of owning your Facebook page (00:08:29) Discussion on the importance of being the owner of your Facebook page and how to assign different accesses.Properly storing passwords (00:11:02) Discussion on different methods for storing passwords, including using Google, writing them down, and using password management tools like LastPass.Benefits of LastPass for password management (00:12:10) Discussion on the features and benefits of using LastPass, including the ability to store and share passwords securely, organize passwords in folders, and access passwords on both browsers and mobile devices.Identity Verification on Google Ads (00:19:05) Discussion on the requirement to verify Google Ads accounts with documentation and ID to eliminate fake advertisers and ensure legitimacy.Google Business Profiles Verification (00:22:24) Exploration of the verification process for Google business listings, including submitting documentation and a video of the shop's interior and exterior.Importance of Security and Password Management (00:15:45) Emphasis on the need for strong passwords, two-factor authentication, and the use of password managers like LastPass for enhanced security.The Google Business Profile (00:23:41) How to find and claim a Google Business Profile for a business, including ownership access and management access.Facebook Ownership and Levels (00:26:19) The different levels of ownership and access on Facebook and Instagram, including the importance of having a meta business account and a business manager.Facebook Ownership Dispute and Resolution (00:29:06) The process of resolving ownership disputes on Facebook, including submitting proof of business ownership and working with Facebook support.The security levels of Facebook accounts (00:32:46) Discusses the different levels of access on Facebook accounts and the importance of being cautious with granting admin privileges.Securing personal Facebook profiles (00:34:43) Provides tips on securing personal Facebook profiles, including setting friends list to private and enabling two-factor authentication.Identifying spam and scams on Facebook and Google (00:37:49) Explains how to recognize and handle spam and scams on Facebook and Google, specifically related to fake messages, emails, and ownership requests.Spam and Scam Emails for Google Business Listings (00:38:10) Discussion on how to identify and handle spam or scam emails...
In this episode of the Auto Repair Marketing Podcast, host Kim Walker discusses the topic of attracting college students as customers for automotive repair shops. She shares her conversation with Lucas Underwood, owner of L&N Automotive, who plans to send direct mail to college students offering a free oil change every other oil change they pay for. Kim emphasizes the importance of building trust with both students and their parents, and suggests conducting audience research to understand their preferences and expectations. Kim also offers strategies such as hosting car care clinics, creating digital business cards, and engaging with students through social media and events.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Show Notes with TimestampsAttracting College Students (00:01:16) Discussion on how a shop owner is reaching out to college students through direct mail and building relationships with them and their parents.Understanding the College Student Audience (00:03:51) Exploration of the college student population in the speaker's town and the potential research and survey methods to understand their preferences and expectations.Connecting with College Students (00:06:18) Suggestions on how to connect with college students, including finding out their interests, clubs, and organizations, and understanding their automotive knowledge and preferences.Teaching College Students Car Care (00:09:12) Discussion on the importance of teaching college students basic car care skills and ways to effectively educate them.Engaging College Students with Food and Coffee (00:10:26) Exploring the idea of using food and coffee as incentives to engage college students and hosting Q&A or mechanic tech talk sessions.Connecting College Students to the Local Community (00:15:08) Suggesting ways to partner with local businesses and organizations to help college students become familiar with and connect to their local community.Building Loyalty with Students (00:16:36) Creating an app-based oil change club and offering a buy one, get one free oil change to build relationships and loyalty with students.Creating a Digital Business Card (00:17:40) Using a QR code to create a digital business card that students can easily add to their contacts, making it convenient for them to reach out for automotive services.Engaging Students through Workshops and Social Media (00:19:50) Utilizing seminars, workshops, and a "what if" social media campaign to position the shop as experts and build trust with students.Sponsoring Events to Reach College Students (00:25:04) Discussion on sponsoring pizza nights, coffee mornings, and pool parties at apartment complexes to get your name in front of college students.Hosting Ladies Automotive Clinic (00:26:13) Exploring the idea of hosting a ladies automotive clinic for college students to learn more about vehicle and automotive care.Expanding Your Audience to College Students (00:27:23) Encouragement to consider attracting college students as an audience and offering to answer marketing questions related to this demographic.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book -
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