Podcast appearances and mentions of rich pins

Just like all other social platforms, Pinterest has a unique algorithm that determines which content gets prioritized to appear in feeds and search results. This distribution method not only improves user experience but also helps businesses capture leads during key moments of inspiration and purchase intent. While growing your reach can feel challenging at times, understanding the algorithm makes a big difference. Intro - Call to Action: Our number one goal is to set businesses up for success using Pinterest marketing. Whether that is paid or non-paid marketing, we have you covered. From images, to strategy, to analytics and audits. Whatever you need, when it comes to Pinterest, we can help. With over 11 years of experience, we're ready to tackle any Pinterest goal you have for 2025. If you're ready to hire us book a call with our team to discuss the options. Go to simplepinmedia.com/services to learn more about our offers.  Rich Pins article Shopify's recent breakdown of how Pins are distributed.—-------Here are some helpful links from the podcast:

In diesem Podcast erfährst du, wie du Pinterest als leistungsstarke visuelle Suchmaschine nutzen kannst, um dein Online-Business voranzubringen. Heute teile ich wertvolle Einblicke und praktische Tipps, die dir helfen, häufige Fehler zu vermeiden und das volle Potenzial von Pinterest auszuschöpfen. In dieser Episode behandeln wir: Pinterest als visuelle Suchmaschine: Entdecke, wie Pinterest mehr als nur eine Inspirationsquelle ist und wie du deine Produkte und Dienstleistungen ansprechend präsentieren kannst. Zielgruppenerreichung und Traffic-Generierung: Lerne, wie du gezielten Traffic auf deine Website lenkst und warum Pins eine lange Lebensdauer haben. Markenbekanntheit und Kundenbindung: Erfahre, wie du eine starke visuelle Markenidentität aufbaust und eine engagierte Community gewinnst. Praktische Anwendung und Tipps: Optimiere dein Pinterest-Profil, erstelle thematische Pinnwände, nutze Rich Pins und plane regelmäßige Posts. Wenn du jetzt erfolgreich mit Pinterest starten möchtest, dann nutze den Pinterest Starter Kurs: Start Pinning.Hier findest du alle Informationen: ⁠https://luisa-kohlhas.de/pinterest-onlinekurs-start-pinning/⁠ Falls du Fragen hast oder mich supporten möchtest, findest du mich hier auf Instagram: ⁠https://www.instagram.com/luisa.kohlhas/

The question is coming up more and more, mostly from food creators and that question is, should I turn off Rich Pins. So for those that don't even know what Rich Pins are and the history behind this question, let me bring you up to speed in this episode and tell you my expert opinion and if you too are wondering if it's worth it. Intro - Call to Action: Confused about how to get started with Pinterest? Don't know what your next steps are? Here are two options. If you're a DIY kind of person then you can head to our shop at simplepinshop.com and purchase our Blueprint mini course. This will get you up and running with Pinterest pretty fast. If you're a hire it out kind of person, book a discovery call with us. Our team can help you figure out what the right service is for you. Go to simplepinmedia.com to learn more or scroll down in your podcast app. Rich Pin Article from PinterestDetails about Rich Pins from Simple Pin Media BlogRecent study of someone who tested it. Non Guilty Pleasures —-------See full show notes for all episodes at Simple Pin Media and click on articles.Get our weekly Pinterest Made Simple newsletter delivered to your inbox every Wednesday by subscribing here.Looking to hire the best Pinterest marketing team? Book a discovery call today and we would be happy to figure out how to serve you in the best way for growth. Curious about the best courses/pdf/workbooks for Pinterest? We have all of our training for purchase at the Simple Pin Shop.Need a visual walkthrough of what I talk about on the podcast, subscribe to our YouTube channel.We're also on Instagram if you want to DM us or tag us in your Pinterest marketing journey. 

Are you your most enthusiastic cheerleader, confidently promoting your unique creative work? This episode could be your starting point! I delve into the strategies that can help you make your work known, ranging from art challenges and grants to finding what sets you apart from the crowd. I also explore how your unique approach can lead to beneficial collaborations and community support.Social media, an undeniable powerhouse for creative promotion, is reviewed in depth. I talk about my personal experiences with Facebook, Instagram, TikTok, LinkedIn, Pinterest, and "Twix" while sharing tips on how to maximize exposure and reach a larger audience. Each platform offers a unique way to connect with potential customers, and I share which platform works best for my different types of creative work.Do you know the significance of networking and maintaining an online presence? I discuss the benefits of joining local organizations or online networking platforms and how they contribute to the viability of your business. I also share valuable information on events that I've attended, such as Art Biz Jam, setting up an online store, and managing inventory through print-on-demand companies. I also underscore the importance of newsletters and collaborations with other small businesses and artists. As a bonus, I impart valuable tips on authentic marketing and pricing and how it's crucial to consider the time and effort that goes into creating a piece when setting a price point.Join my doodling: a bug with their imaginary friend! Catch it on YouTube!!Resources: ArtBizJam - Next year is the 10-year anniversary!Pinterest - Try creating Rich Pins to support your website content!My Pinterest Board Support the showCatch the doodles on YouTubeMy socials:Sign up for my monthly newsletterPortfolio website: Brewtifully.comInstagram: /BrewtifullyFacebook: /brewtifullyTikTok: GettingSmallwithGrandmaLinkedIn: Tracy Dawn Brewer

We've all heard how powerful Pinterest marketing can be but where do we start? Allie Rae, the founder and CEO of Dream Social House, shares all the industry tips on how to get started with Pinterest. For show notes, head to www.brandwelldesigns.com/thepodcast/episode77.Follow BrandWell on Instagram.Save 50% off your first year of Honeybook using this link! 

Meta Commerce Manager unter der Lupe, Idea Pins auch auf Instagram, Rich Pins bei Pinterest und mehr.

This is going to be Pinterest for Advanced and this is all based on a webinar I hosted with Daniel Hall and John Kremer, and this was the only webinar I've ever hosted where it was so good, the attendance went up in the middle of the event because people were telling their friends about it while it was going on. Screw The Commute Podcast Show Notes Episode 517 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 00:23 Tom's introduction to Pinterest for Advanced 04:35 Video for your Profile 05:53 Group Boards 06:37 Tailwind and advanced scheduling 10:19 Pinterest analytics 11:20 Advertising 12:18 Idea Pins (formerly Story Pins) and Rich Pins 16:10 Ranking order 20:10 Sponsor message 21:45 Using misspellings to advertise Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ Disabilities Page - https://imtcva.org/disabilities/ Tom's Pinterest page - https://www.pinterest.com/tomantion/ Pinterest Now Webinar - https://screwthecommute.com/pinterestnow/ Keyword Typo Generator - http://tools.seobook.com/spelling/keywords-typos.cgi Keyword Match Type Tool - https://www.keywordmatchtypetool.com/ Email Tom: Tom@ScrewTheCommute.com Internet Marketing Training Center - https://imtcva.org/ Related Episodes Pinterest for Beginners - https://screwthecommute.com/511/ Ask Me a Speaking Business Question - https://screwthecommute.com/512/ Ask Me a Great Speaking Question - https://screwthecommute.com/513/ Pinterest for Intermediates - https://screwthecommute.com/514/ Ask Me a Podcast Question Part 1 - https://screwthecommute.com/515 Ask Me a Podcast Question Part 2 - https://screwthecommute.com/516/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/ Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.

Stand out in a saturated market with Pinterest! Learn how to leverage Pinterest as a search engine tool, not a social media platform. We'll cover simple SEO tips, keyword searching, how to make your pins go viral, Tailwind strategies, and more! For more Pinterest marketing strategies, visit PinfiniteMarketing.com.Pinterest/Instagram: @PinfiniteMarketing

In dieser Episode geht es um das Thema Website Optimierung für Pinterest. Dafür habe ich unsere Kollegin Olga Weis eingeladen. Hast du deine Website und deine Blogartikel so optimiert, dass deine Besucher von Pinterest zu Leads werden? Noch nicht, dann ist diese Folge genau das Richtige für dich! Außerdem sprechen wir unter anderem über Rich Pins, Plugins, Widgets und wie und wo du das auf deiner Website integrieren kannst.    Olga Weis - Technik Expertin Olga Weis auf Instagram    Skana Media Insider Club Skana Media Blog Skana Media auf Instagram

Stand out in a saturated market with Pinterest! Learn how to leverage Pinterest as a search engine tool, not a social media platform. We'll cover simple SEO tips, keyword searching, how to make your pins go viral, Tailwind strategies, and more! For more Pinterest marketing strategies, visit PinfiniteMarketing.com.Pinterest/Instagram: @PinfiniteMarketing

In dieser Podcast Folge geht es um das Thema Suchmaschinenoptimierung  und wie du deine Website SEO optimierst. Wir sprechen nicht über die SEO Optimierung auf Pinterest, sondern direkt auf der Website. Das ist zum Beispiel eine wichtige Voraussetzung für gut funktionierende Rich Pins auf Pinterest, da diese die Metadescription ziehen.    Fragen wie ...   Was zeichnet die Qualität einer Website aus?   Wie kann ich die Qualität meiner Website überprüfen?   Wie kann ich die Website optimieren?   … und viele mehr, werden in dieser Folge von dem SEO-Experten Tobias Hagemeister beantwortet.    Hier findest du mehr zu Tobias Hagemeister:   https://tobias-hagemeister.de/ http://seomitplan.de/   Alle in der Folge erwähnten Links:  Kostenlose Keyword Tools: https://neilpatel.com/ubersuggest/ (Ganze Toolbox zur Analyse der Website und zum finden der Suchbegriffe) https://searchvolume.io/ (um kostenlos das Suchvolumen abzufragen) https://answerthepublic.com/ (zum Finden der W-Fragen)   Premium Tool: https://kwfinder.com/ Ich wollte da eigentlich noch mehr nennen :-)   WordPress Plugins: https://wp-rocket.me/ (Performance und Speed Optimierung) https://de.wordpress.org/plugins/wordpress-seo/ (Yoast SEO Plugin) https://de.wordpress.org/plugins/seo-by-rank-math/ (Rankmath als Alternative)   Zum prüfen der Geschwindigkeit bei Google: https://developers.google.com/speed/pagespeed/insights/   Google Tools: https://search.google.com/search-console/about (Google Search Console um Such-Performance zu überwachen) https://analytics.google.com/ (Google Analytics zur Überwachung des Benutzerverhaltens auf der Website)   Google Guides: https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf (Search Quality Guidelines, sehr detailliertes Dokument) https://support.google.com/webmasters/answer/7451184?hl=de (Startleitfaden für SEO von Google)   Tool um die Meta Informationen zu prüfen: https://app.sistrix.com/en/serp-snippet-generator   ---   Falls noch Fragen offen geblieben sind, schreib uns gerne eine Mail an mail@skanamedia.de oder schreib uns einfach auf Instagram.   Hier findest du uns unter @skanamedia. Verpasse dort auch nicht unser wöchentliches Live mit aktuellen Tipps für Pinterest: Jeden Mittwoch um 12 Uhr.  Gehörst du schon zu den Pinterest Fortgeschrittenen und möchtest deine Strategie mit dem Skana Media Insider Club auf das nächste Level bringen? Dann bekommst du hier mehr Infos und kannst dich direkt anmelden und beim nächsten Live Q&A dabei sein: https://skanamedia.de/insider-club

In dieser Folge geht es um die mitunter für Einsteiger befremdlichen Begrifflichkeiten von Pinterest. Falls Sie sich schon immer gewundert haben, was der ominöse Merken-Button sein soll oder was sich hinter Rich Pins verbirgt, dann hören Sie unbedingt rein!   Weitere nützliche Links: Individuelle Pinterest-Beratung buchen: https://calendly.com/marphaconsulting/60min Folgen Sie mir auf Pinterest: https://pinterest.com/mellepelle Erfolgreich auf Pinterest ebook: https://www.marpha-consulting.de/produkt/erfolgreich-auf-pinterest/ Strategiekurs Erfolgreich auf Pinterest - Contentstrategie in 5 Schritten: https://elopage.com/s/melaniegrundmann/in-5-schritten-zu-einer-erfolgreichen-content-strategie-fuer-pinterest Pins vorausplanen mit Tailwind - kostenlos testen: http://bit.ly/tailwind-testen (Affiliate Link) Music: La Pompe Du Trompe by Shane Ivers - https://www.silvermansound.com

But go here for the traffic methods I never share publicly: https://profitcopilot.com/traffic #trafficmethods #websitetraffic #webmarketing Here are my 5 best traffic methods that anyone can use for free. If you're not using all of these, you're missing out on lots of targeted visitors to your website. 1. Email marketing 2. Google / Youtube 3. Facebook groups 4. Scoop it 5. Podcasts These are some of my best sources, and proven to work. RELATED: ▶ Website Traffic Source that Helps you to Make Money and Get Paid https://www.youtube.com/watch?v=0pLMANQ0rcI ▶ Fast Website Traffic: New Website Marketing Strategy https://www.youtube.com/watch?v=fZlhTUgwFQg ▶ HIGH TRAFFIC Communities, Tribes and Forums for Marketing your Website https://www.youtube.com/watch?v=gyTM_x-PslE ▶ Free Website Traffic: Pinterest Marketing on Steroids with Rich Pins https://www.youtube.com/watch?v=B1-sQXpcnB8 ▶ Blog: https://profitcopilot.com https://youtu.be/vXzUM4hmjyw

Finishing up our series on Pinterest for artists, this is part 4 all about Rich Pins and growing your following on the platform. I break down what a Rich pin is and how it will help your business. Plus, I've detailed out my 30 day strategy to test out what we've learned so far in my own business. This includes all the juicy tidbits on how to grow your Pinterest following to take advantage of the 300 million plus user base on the platform. We're also continuing with weekly drawing prompts. Have a listen and check out the full show notes for this weeks prompt to play along. You can see all of my own versions of the drawing prompts as I post them on my design portfolio Instagram account:https://www.instagram.com/jesskovicdesigns/Get the full episode show notes and the episode text transcribed here with pictures, specific reference links and where you can leave comments related to the episode:http://www.jesskovic.com/podcast/49Don’t forget to SUBSCRIBE on whatever platform you listen to so you never miss an episode! You’ll get each one downloaded right to your device every Monday it comes out. This is a great way to support the show :)If you have you can share the love on social media by tagging me @jess_kovic and hashtagging #iconfessisubscribedVisit my online boutique featuring exclusive designs on apparel, accessories and art prints:https://sugarbunch.store/Let's connect!Instagram - @jess_kovicTwitter - @jess_kovic

You've clicked the validate button then hit the apply now button but cannot seem to set up rich pins on Pinterest. Many days, weeks and months have passed and the promise of success on Pinterest is only a dream. Everyone keeps saying that the process is easy. You are constantly seeing report after report of fellow bloggers who managed to increase their traffic by 200%, 500% and even 900% in a short time. Truth be told, you are this close to either tearing your hair out or totally avoiding any post that mentions Pinterest. Oh, how your heart yearns to experience that success yourself. Is it you, or maybe your blog. It could even be the platform you're using or just the theme. In this post, I will take you through a number of ways where you too can finally pop a bottle of bubbly after you set up rich pins on Pinterest. What on Earth are Rich Pins Anyway? In case you are brand new to Pinterest and have not yet had to go through the agony called rich pins let me explain. Back in 2014, Pinterest introduced a new feature called rich pins which in layman's terms means that more details can be seen by the end-user on your pin. Depending on the type of pin, these details can include a larger title, more information in the form of two descriptions as well as a call to action button. Let's look at real-life examples. In the above image, you will see a Pinterest pin where the rich pin feature is not enabled. In this example, you can already see that there are a lot more details included on this pin. This account has rich pins enabled for article pins so you can see much more information about this pin. Types of Rich Pins In case you are wondering if there are different types of rich pins, the answer is yes. When the rich pin feature was launched there were 5 different kinds of pins. Recipe pinsMovie pinsArticle pinsPlace pinsProduct pins It means that a wide range of businesses was being accommodated with this new feature. However, at the time of writing this article only three types of pins continue to exist, recipe, product and article pins. Pinterest also gives each business the option to remove rich pins should they decide to do this at a later stage. You already saw an example of an article pin so let me show you what a recipe pin looks like. Some experts may argue that there is already so much information on this pin that users will not click-through. However, if you look carefully you will notice that the method of how to make the cake is missing from the pin. I think it is a clever way to check the ingredients before clicking through to the page. 5 Key Things to Set Up Rich Pins Before looking at the process to set up rich pins let's look at the five (5) key things you need to have to make this work. Blog postA tags plugin like Yoast or All Meta TagsPinterest business accountPinterest boards with pins to the URL for validationAccess to pin validator Let's look at each of these in a little detail. 1. Blog post In order to set up rich pins, you need to have an existing article, recipe or product published and ready to go. One key reason why many people fail at setting up rich pins is that they don't have the required item like a blog post ready to be validated. 2. A Tags Plugin In this post, I am specifically looking at setting up rich pins for a WordPress site. If you are trying to do this for Squarespace go here. For Shopify try this link and for Etsy, you can find a great resource that explains how to do that here. 3. Pinterest business account A key aspect of getting rich pins enabled is the fact that you need to have a Pinterest business account. Rich pins will not work on a personal account at all. 4. Verified business account It is possible that you may have set up a business account on Pinterest but you forgot to get it verified. If you are unsure what I mean here is a quick exampl...

Stand out in a saturated market with Pinterest! Learn how to leverage Pinterest as a search engine tool, not a social media platform. We'll cover simple SEO tips, keyword searching, how to make your pins go viral, Tailwind strategies, and more! For more Pinterest marketing strategies, visit PinfiniteMarketing.com.Pinterest/Instagram: @PinfiniteMarketing

Stand out in a saturated market with Pinterest! Learn how to leverage Pinterest as a search engine tool, not a social media platform. We'll cover simple SEO tips, keyword searching, how to make your pins go viral, Tailwind strategies, and more! For more Pinterest marketing strategies, visit PinfiniteMarketing.com.Pinterest/Instagram: @PinfiniteMarketing

What are Pinterest Rich Pins? Why would you want or need them for your business? Darla and Natalie tackle Rich Pins in this minisode of the Wingnut Social Podcast. You’ll learn what they are, why they’re useful, and how they can greatly benefit you. Don’t miss it! What You’ll Hear On This Episode of Wingnut Social [2:20] What are Pinterest Rich Pins? [4:05] Is it hard to make a Rich Pin? [4:45] 4 different types of Rich Pins [6:45] The benefits of Rich Pins [8:05] Adding metadata to your account [9:35] Rich Pin Validator Resources & People Mentioned LuAnn Nigara’s Window Works Yoast SEO WordPress Plugin Pinterest Instructions Pinterest Rich Pins Validator  Website Instructions with Yoast plugin Website Instructions done manually What are Rich Pins? Will they make me rich? The jury is still out on that one, but anything is possible! Rich pins are pins that pull metadata from your website and the information is displayed directly on a pin. It also gives pinners a better picture of what they’ll see on your website. It is shown to improve engagement, and possibly even lower your bounce rate.  There are four different types of Rich Pins: App pins, Product pins, Recipe pins, and Article pins (designers are more likely to use article pins). The pin links to your article, drops your website name on the bottom of the pin, shows the author, and is even capable of more. Better yet—adding Rich Pins to your Pinterest account is completely free. It seems like a win-win. Keep listening as Darla and Natalie share more benefits! How do I set up Rich Pins? The very short version is this: Pinterest needs to be able to access meta-data on your account. There are a couple of ways to do this. You can install the Yoast SEO plugin on your site, update a couple of settings, and voilà! If Yoast is not an option, you need to add specific coding to the header of each page on your site. Detailed instructions are linked in the resources. OR pass the task to your web developer and watch them work their magic! Once you’ve got your metadata sorted out on your website, you head on over to the Pinterest validator and enter a single URL from your website. Click ‘apply now’! Once Pinterest has validated your account (it may take 2-3 weeks) you’ll see that Rich Pins are enabled when you create one.  The long and short of it is this: you NEED Rich Pins. The simple fact that it increases engagement as much as 40% should convince you. But, if you need more convincing, listen to the whole mini-episode now! Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website 1-877-WINGNUT (connect with us for your social media marketing needs) Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

Pinterest has implemented a new change—they now require your pins to have a title. The goal is to make their search results more targeted to what the user is searching for. So what parameters have they set? How will it change your pinning process? Find out more (and hear a stunning impression of Yoda) in this mini-poddy episode of Wingnut Social! What You’ll Hear On This Episode of Wingnut Social [0:35] The Mandalorian: the best thing to happen to Star Wars [1:40] Pinterest is its own search engine [2:10] Pinterest pins must now have a title  [3:30] Why are they doing this? [6:10] Using keywords on Pinterest [6:55] The status quo going forward Resources & People Mentioned Rich Pins Tailwind How to add a title The Mandalorian 11 Tips for Using Pinterest Like a Pro A title, your Pinterest pins must have! There is a method to Pinterest’s title madness. You are allowed up to 100 characters to provide context for your pin. But when a pinner is scrolling through their feed, they’ll likely only see the first 30-35 characters of your title.  You only have 30 characters to grab their attention and reel them in! So make it eye-catching. Natalie recommends using a title case font, which is proven to show higher click-through rates. To hear their other tips, keep listening! Pinterest SEO, a whole new world Darla points out that the only thing that is constant is change. So in the name of improvement, Pinterest turned its SEO world upside down. Adding a title to pins allows users to use Pinterest more like a search engine. With a few expertly placed keywords in your title, you will rank in results for whatever search term is used.  It is now the #1 thing Pinterest will pull from when providing results. Previously, Pinterest pulled data from your Rich Pins (which we talk about a little bit more in this post). If you’re using Tailwind and have already scheduled out upcoming posts, you’re in luck! Tailwind will automatically create a title for you. Since this is an ongoing change, be sure to start adding titles so users find your pins!  To hear more brilliant advice from these wonderful ladies, listen to the whole mini-episode now! Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website 1-877-WINGNUT (connect with us for your social media marketing needs) Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

This week it's all about showing up on Google!  Go to LouiseCourville.com to read up on all my blog posts that are always business tips that will ignite your brand. Like, 6 Tips To Getting Started Online Quicker.  Haven’t left a review yet? All you have to do is click here 

Du findest Social Media zeitaufwändig? Du bist kein Freund von regelmäßigem posten neuer Inhalte? Du möchtest mehr Direktbuchungen mit deiner Website erzielen?  Dann höre dir diese Folge an.    Mein heutiger Gast Julia Burget erklärt uns hier, wie du auf Pinterest deine Ferienunterkunft erfolgreich platzieren kannst. Wir starten mit den Grundlagen und der wichtigsten Erkenntnis, dass Pinterest eine Suchmaschine ist und keine Social Media Plattform. Sie funktioniert eigentlich ähnlich wie Google. Dies hat für uns Ferienvermieter natürlich wesentliche Vorteile. Denn unsere Kunden suchen gezielt nach dem richtigen Ort und der passenden Unterkunft.  Zweites Argument für Pinterest: Pinterest ist - NOCH - eine sehr weibliche Plattform. Und 80% der Reisen werden von Frauen gebucht.  Drittes Argument für einen schnellen Einstieg: Pinterest bietet seit kurzem Anzeigenwerbung an. Dieses Angebot werden in naher Zukunft immer mehr Unternehmen in Anspruch nehmen. Demnach wird Pinterest in den nächsten Monaten immer mehr Beachtung finden.  Überzeugt?  Wir steigen in der Folge gemeinsam weiter in die Materie ein und klären:    Wie erstelle ich ein aussagekräftiges Profil? Wie erstelle ich einen erfolgreichen Pin und eine Pingrafik?  Was sind Rich Pins und warum sind die so wichtig?   Wie im Podcast versprochen hat uns Julia ein Rich Pin Tutorial rausgesucht. Hier findet ihr eine englische Anleitung:  https://developers.pinterest.com/docs/rich-pins/overview/?   Zu meinem heutigen Gast:  Julia Burget unterstützt kleinere Unternehmen und Selbstständige dabei ihr Herzensprojekt im Internet zu verwirklichen. Ihre Schwerpunkte liegen dabei auf Blog-, Pinterest- und Newsletter-Marketing. Die Leidenschaft für das eigene Online Unternehmen kommt nicht nur von den zahlreichen Chancen, die uns das Internet bietet, sondern auch von ihren eigenen Erfahrungen mit der Food- und Health Webseite lachfoodies.de. Du erreichst sie unter www.juliaburget.de  Falls du weiter einsteigen möchtest: Julia bietet aktuell ein Pinterest-Grundlagen-Training an, in dem es um die absoluten Grundlagen rund um Pinterest geht: https://juliaburget.de/pinterest-training-strategie/  

Stand out in a saturated market with Pinterest! Learn how to leverage Pinterest as a search engine tool, not a social media platform. We'll cover simple SEO tips, keyword searching, how to make your pins go viral, Tailwind strategies, and more! For more Pinterest marketing strategies, visit NotABondGirl.com

Stand out in a saturated market with Pinterest! Learn how to leverage Pinterest as a search engine tool, not a social media platform. We'll cover simple SEO tips, keyword searching, how to make your pins go viral, Tailwind strategies, and more! For more Pinterest marketing strategies, visit NotABondGirl.com

Rich Pins are a vital part of getting your pins seen through Pinterest SEO. They give Pinterest more details about your posts and pages, some of which are used in search filters on Pinterest. Without Rich Pins, you could have a much harder time growing traffic to your website through Pinterest. Find out what you can do with Rich Pins in this episode of Graphics for Traffic in 60 Seconds. Subscribe to this podcast and visit graphicsfortraffic.com to learn more about Pinterest marketing. Check out my ebook, The Timesaver's Handbook to Efficient Pinterest Marketing, for workflow and productivity tips for content creation, both on and off Pinterest. --- Support this podcast: https://anchor.fm/graphicsfortraffic/support

Herzlich willkommen in unserer kleinen Podcast Serie "Pinterest für absolute Beginner". In der heutigen vierten Folge erklären wir dir was Rich Pins sind. Shownotes Wenn du Fragen hast, dann schick uns gerne eine Mail an mail@skanamedia.de. Beispiel Artikel Rich Pin von Happy Mind Magazin https://www.pinterest.de/pin/346143921358988095/ Beispiel Rezept Rich bin von Maggie https://www.pinterest.de/pin/717268678130025653/ Beispiel Produkt Rich Pin von Luna Largo https://www.pinterest.de/pin/751538256542671214/ In 5 Minuten Rich Pins einrichten https://annehaeusler.de/pinterest-rich-pins-einrichten-die-5-minuten-anleitung/ Rich Pins beantragen - Pinterest Hilfecenter https://help.pinterest.com/de/business/article/rich-pins Wenn du deinen Account gerne mit uns gemeinsam einrichten möchtest, dann komm doch in unseren Workshop am 27.März in Berlin. Wir erklären dir die Basics von Pinterest und von Tailwind. Wir erstellen gemeinsam deine ersten Boards und Inhalte und du gehst mit einer fertigen Strategie aus dem Workshop raus. Die Teilnehmerzahl ist auf 8 Personen limitiert. Hier geht´s zur Anmeldung! https://skanamedia.de/workshop-pinterest-marketing-berlin/ Skana Media Website https://skanamedia.de/ Skana Media auf Pinterest https://www.pinterest.de/skanamedia_pinterestmarketing/ Skana Media auf Instagram https://www.instagram.com/skanamedia/

Herzlich willkommen in unserer kleinen Podcast Serie "Pinterest für absolute Beginner". In fünf Folgen unterstützen wir dich dabei dein Pinterest Profil Schritt für Schritt einzurichten: In Folge 1 lernst du, wie du dein Pinterest Unternehmensprofil einrichtest und wie du deine Website, Instagram und You Tube verifizierst. In Folge 2 erklären wir dir was eine Pinnwand bzw. ein Board ist, wie du diese erstellst und wie du sie sinnvoll benennst. In Folge 3 erfährst du was ein Pin ist, wie du ihn erstellst aber auch wie du Pins von anderen Pinnern findest, die zu deinen Themen passen. In Folge 4 tauchen wir in das Thema Rich Pins ein. An Ende der Episode weißt du, was Rich Pins sind und wie du sie einrichtest. In Folge 5 geben wir dir Content Inspirationen mit auf den Weg, den nun stehst du ja sicher in den Startlöchern, deine Boards fleißig zu befüllen. Wenn du Fragen hast, dann schick uns gerne eine Mail an mail@skanamedia.de. Und wenn du deinen Account gerne mit uns gemeinsam einrichten möchtest, dann komm doch in unseren Workshop am 27.März in Berlin. Wir erklären dir die Basics von Pinterest und von Tailwind. Wir erstellen gemeinsam deine ersten Boards und Inhalte und du gehst mit einer fertigen Strategie aus dem Workshop raus. Die Teilnehmerzahl ist auf 8 Personen limitiert.   Shownotes Skana Media auf Pinterest https://www.pinterest.de/skanamedia_pinterestmarketing/ Skana Media auf Instagram https://www.instagram.com/skanamedia/

Pinsights - Der Podcast für dein erfolgreiches Pinterest Marketing: Das Pinterest ABC! Diese Folge ist super geeignet für absolute Einsteiger, denn heute stellt dir Natalie die wichtigsten Pinterest Begriffe und Features vor. Über folgende Begriffe weißt du am Ende der Folge ganz genau Bescheid: Pinterest Nutzer, Pinterest Profil, Pinterest Unternehmensprofil, Folge-Feed, Smart-Feed, Pinnwand (Board), Pin, Merken-Button, Pinterest Schaufenster, Gruppenpinnwände, repinnen, ausprobieren, Follower, Widget Builder, Rich Pins, Instagram und You Tube Verifizierung, Pinterest Ads, Werbepins Das ist eine interaktive Podcast Folge, also schnapp dir deinen Laptop und verfolge alles 1:1 mit. ;-)   Shownotes Hast du nun auch Lust bekommen Pinterest zu deinem Social Traffic Booster Nr. 1 zu machen? Dann nimm an unserem Workshop in Berlin am 27.03.2019 teil. Hier gibt´s mehr Infos! Keine Zeit? Dann vereinbare mit uns ein kostenloses Check Up Gespräch und wir analysieren das Pinterest Potential deines Produkts, deiner Dienstleistung oder deines Unternehmens. Such dir hier einen passenden Termin aus! Du willst sofort loslegen und ab jetzt auch zeitsparend und effizient pinnen? Dann nutze Tailwind für deine Contentplanung. Hier geht´s zur Anmeldung! Komm in unsere Pinterest Community auf Pinterest und tausche dich mit uns aus! Hier geht´s zur Community! Lust auf einen Blick hinter die Kulissen? Dann folge uns auf Instragram und lerne uns in unseren Stories besser kennen. Sag “Hallo” auf Instagram! Du willst uns live kennenlernen und hast Lust dein Wissen in einem Workshop zu vertiefen? Dann schau auf unserer Eventseite vorbei!  

Hey guys! I’m back today with an episode alllll about the platform that lots of us have found very confusing - Pinterest. What are monthly viewers? How are people going viral? Why is it such a good traffic source for some and not for others and how the Jeff do we make it work for us. Well, I sat down with Reena Rai, the UK Influencer Community Manager for Pinterest and she gave me the TOTAL 401 on Pinterest so I thought I’d share what I learned with you. Currently over 250m people access Pinterest every month with around 50m of them hailing from the UK. They use it to essentially see what to do, what to buy and what to create. This means it’s an unbelievable tool to master for bloggers and online business owners a like - that’s a LOT of people seeing your content. And no silly, ‘let’s limit it to 6% of your followers’ business going on either. Now I am NOT a Pinterest expert, so what I thought I’d do is kind of like a walkthrough episode for ya so that you can get your laptops or phones out and implement some tweaks and changes as we go through OR if you’re on the go, this episode might just lift the lid on what a GIFT Pinterest is for bloggers and online business owners a like. SO if you’re ready, let’s crack on. First things first, a lot of you have come to me in the past and said, ‘oh Vix I know I should be on Pinterest but I just don’t know where to start’ or, you’ve been wondering how to generate traffic from it. TOTALLY been there myself. Now usually I would direct you to some Pinterest whizzes like Victoria from Apartment No 4, who wrote a great blog post for me all about Pinterest for bloggers - so defo go and read that. But I thought, seeing as I’ve just met with Pinterest, I can break it down for you like Reena did for me! So you’ve probably heard this a thousand billion times but Pinterest is a visual search engine. It’s like Google’s better looking sister. The me, to my twin. Haha. Jokes. What that means though is that is a platform that people go to to look for inspiration or guidance - a range of how tos, tutorials and tips. So in the same way that your brilliantly helpful and interesting content does well in Google search - that same content should also do well on Pinterest. One HUGE benefit of Pinterest, unlike other social media apps *cough*INSTAGRAM*cough* is that your followers see your content and share it widely to people who AREN’T following you. Which again means so many eyes on your content! Unlike other platforms too, Pinterest content hangs around for AGES with the average shelf life of a pin being 105 days. Imagine all the traffic rolling in from that! Not all content is made for Pinterest however. Your 3am ramblings over boys not texting you back or that Payday Edit about the New Look purse you want may not pull in the results in comparison to a travel guide, beauty tutorial, fashion cookbook, recipe or guide. This is probably why I haven’t utilised Pinterest before. I can’t seem many people looking to it for tips on snogging or what to say to fuckboys. But now I’m writing more lifestyle and blogging based content - it’s definitely something I want to utilise. I’ll give you a bit of background on my Pinterest - it ain’t me. Haha I had the wonderful Lex from Talonted Lex manage it for a month or two and she helped optimise my boards. Then I had a couple of other pals help out with getting to grips with the Tailwind scheduler - but I’ll come back to that. So if you go on my profile and see a quarter of a million monthly views (as it stands) please don’t think that makes me good at Pinterest. Haha! Anyway, now I have the wonderful Dani who works with me and she sets up my Tailwind pins BUT after my meeting with Reena, I came home and basically transformed my entire profile - and that’s what I’m going to work with you on today. So, if you’re listening to this, I hope you have a Pinterest account already set up. BUT if it’s personal, you’re going to need to convert it to business. So go ahead and pause here because you MUST do it. Business accounts give you so much more access to analytics, rich pins (I’ll explain) and a whole host of goodies that Pinterest has coming up (which I got a sneak peek into and OMFG) Once you’ve done that, I want us to walk through how to optimise your profile. GO ahead and click ‘Settings’ and your profile should come up. Fill it in but there’s one area I really want you to focus on and that’s your profile name and description. This is where you need to get those keywords in that relate to your blog or business. So for example, because I blog about blogging and I’m a blogging coach - I want to make sure my profile name and description has keywords like - blogger, blogging tips, social media strategy etc in it. Your description is totally searchable so make sure you’ve got the terms in there that you want to be found for! The next best bit about a business profile is that you get to ‘claim’ your other channels. To claim your website, you need to get a piece of code from Pinterest and then to put it into your website’s backend (that’s what she said). I’m on Wordpress so I downloaded a plugin called Headers and Footers which meant I could copy and paste the code into my header. There are tons of tutorials on how to do this for all web platforms if you get stuck. Next, you can use the APIs of Instagram, Youtube and Etsy to claim those accounts too - definitely recommended. This means that if anyone wants to pin your banging Insta content into travel Inso, fashion ideas or beauty tutorials - it all attributes back to you. This could be a great way to gain new followers! You can also upload your Insta content directly to Pinterest too and direct people to your profile. That’s the basics of your profile up and running. There are other ways to optimise it with the cover pins and featured boards but I think we’ll come back to that in another episode! You’ll also want to ensure that your blog has the Pinterest ‘Pin It’ or ‘Save’ button installed. This is where people can hover over a picture from your post and a Pinterest logo comes up so that they can save it to their board. On Wordpress you just need to enable to Pinterest plugin and link it to your business account. Again there are tons of tutorials if you’re stuck or if you have a Pipdig theme like I do it comes pre installed - but go and hover over some images on your blog to check it works! The next great thing you get with a business account is that you can enable, ‘Rich Pins’. All this means is that there are different pin types that will pull through information and look mega fancy. For example - recipe pins will show cooking time, ingredients and all the juicy diets on Pinterest. Mainly we’ll be making ‘article pins’ which is where Pinterest will give a viewer a snippet of what our blog posts are about and will encourage the Pinner to read it. To get the most out of these pins, you should make sure that when you upload a photo for your post, that you write a description of the article in the description box as this is what Pinterest pulls through. For example, I will make the graphic for this podcast episode and write in the description box something like, ‘Here’s my latest podcast episode which is a beginner’s guide to Pinterest. I discuss how bloggers can use Pinterest and how we can get the most out of our business accounts.’ I will try and put those keywords like ‘beginner’s Pinterest guide’ and ‘bloggers Pinterest’ in there so that it can become searchable within Pinterest. If you forget though, don’t panic, you can go into Pinterest and rewrite Pin descriptions to make them more searchable by including keywords and even hashtags but I’ll discuss that in a min. A key benefit of Pinterest over other platforms is the myriad of ways you are discoverable. You can use hashtags - the broader the better as they are still relatively new in Pinterest world. But make sure you put them on fresh content. Some of Pinterests feeds are chronological so hashtags will only matter on fresh content really! So, your content can be found on Pinterest in these ways - the home feed, the following feed and in related pins. You will appear in someone’s home feed if Pinterest’s algorithm deems your content relevant to what people have been pinning. SO if I pin loads of gold wedding dresses, the next time I go to my home feed - loads more gold dresses will show up - and not just from people I’m already following. Then you’ll appear in the feeds of people who follow you, when they click on the Following tab. Using the following tab is a great way to engage with people you follow by repining their stuff or commenting on their pins. GO and show the love! You also have the chance of appearing in the ‘related pins’ section. If someone clicks on a pin to view it and decides it’s not what they’re looking for, further suggestions will appear at the bottom - that could be you! I feel like there’s SO MUCH more we can cover and I already see this episode become too beefy, so let’s leave it here and I’ll continue it next week. TO summarise though, and to give you homework… Go and change to a business account Claim your website and Insta etc Put your keywords related to your blog or business in your profile description Install the save button on your blog Enable rich pins Write descriptions on your blog images And if you fancy a little challenge - why not create 5 new boards that are relevant to your content and pin at least 40 pins (mix in some of your content) and come and share them on the Facebook group - I’ll start a thread where we can give each other feedback on our profiles and boards. You could also start a board that is specifically for your blog posts, podcast episodes, YouTube videos, Insta images etc! I’ll come back next week and go into… What makes a good pin How to get the fancy profile cover art What the eff featured boards are and how to organise them A basic pinning strategy to get you started Some info on how to find keywords How to categorise and organise your boards Some info on the types of boards and what they’re useful for And then a few insider tips from Pinterest themselves! If you have any questions please feel free to ask in the Facebook group - we’d love to have you, it’s Exciting Emails. Or come and say hi on Instagram or Twitter - @vixmeldrew And go right ahead and follow me on Pinterest - I’m /vixmeldrew on there! Until next time, BYEEEEEEE

Épisode 17 : Pinterest : Quelles opportunités pour les marques ? Avec une croissance de son nombre d'utilisateurs actifs sur sa plateforme, Pinterest veut se positionner comme un outil efficace de drive-to-web et de drive-to-store pour les marques. Les chiffres de Pinterest dans le monde : 200 millions d’utilisateurs actifs par mois, Levée de fonds en 2017 = neuvième start-up au monde entre WeWork (coworking) et SpaceX (vol spatial), Plus de 100 milliards de pin’s (épingles)  sur la plateforme sociale. Plus de 2 millions de requêtes chaque mois. 16 minutes en moyenne par mois / utilisateur. Les chiffres de Pinterest en France : Près de 3 millions d’utilisateurs actifs chaque mois sur Pinterest. Le nombre d’inscrits en France a été multiplié par 2 en un an (de 2016 à  2017). 5,79 millions d’internautes visitent le site chaque mois (2017) Pour plus de chiffres : Etude Digimind Pinterest s'est construit une identité à contre courant axée sur les projets personnels. Le service affirme qu’il n’est pas un réseau social mais un catalogue d’idées, en tant qu'utilisateurs, on constate qu'il a de nombreuses fonctionnalités sociales (boards partagés, messagerie instantanée, possibilité de s'abonner, suivre...) mais la plateforme veut se créer sa propre identité en dehors du panorama du social web. C'est d'ailleurs ce qu'en disent ses créateurs : « Pinterest est une expérience personnelle et non sociale » avec laquelle les utilisateurs viennent s’inspirer." On n’y va pas pour se connecter avec des amis Ce n’est pas une plateforme sur laquelle le contenu est généré par les utilisateurs (U.G.C) On arrive sur Pinterest avec des projets d’avenir Un positionnement à contre-courant. Pinterest accompagne ses visiteurs dans leurs projets quotidiens pour les mener de l'inspiration à l'action. Signature sur la chaine Youtube de Pinterest : "Découvrez de bonnes idée pour vos projets et centre d’intérêt " Pinterest est La plateforme de social shopping par excellence Et le gros avantage de Pinterest par rapport à ses concurrent est simple: les utilisateurs veulent acheter, via Pinterest, des produits qui leur plaisent. 55% des inscrits utilisent Pinterest pour effectuer des achats (vs. 12% pour Facebook et Instagram) 72% des inscrits découvrent de nouvelles marques ou nouveaux services 87% des utilisateurs de Pinterest ont acheté quelque chose qu’ils avaient vu sur la plateforme 61% des utilisateurs ont découvert de nouveaux produits et marques via les “promoted pins” Pinterest fonctionne comme en drive-to-web / drive-to-store, depuis les posts: l'utilisateur a la possibilité d'entrer directement sur la boutique en ligne ou le site de la marque. Les marques au coeur de la proposition de contenu de Pinterest: 75 % du contenu disponible sur Pinterest est créé par des marques et des médias. Plus d'un million d'entreprises sont ainsi présentes sur la plateforme 30% des marketeurs intègrent Pinterest à leur stratégie 2/3 du contenu est généré par des marques qui viennent mettre en avant leurs produits. Des outils pour les marques Une promesse pour les marques : Touchez les gens au moment où ils prennent leur décision Pinterest propose des comptes professionnels Permet de linker son site avec la plateforme et d’obtenir des statistiques poussées. Les épingles enrichies Pinterest propose de créer des Rich Pins, ce ne sont plus de simples images déposées, on peut entrer toutes leur caractéristiques, cela fonctionne comme le SEO pour un site. Et cela permet notamment d'apporter toutes les infos à l'utilisateur pour le conduire le plus loin possible dans l'acte / la décision d'achat. Il en existe quatre types : pour les applications, les produits, les recettes et les articles. Shop the look Des épingles décrivant les produits présents à l’image avec liens directes vers le site marchand. > Comment ça fonctionne ? Les Pincodes Les pincodes permettent de trouver un objet similaire sur Pinterest. Pour l’utiliser, zoomez sur l’objet de votre choix avec vos doigts via l'application Pinterest pour lancer automatiquement une recherche visuelle et découvrir instantanément des Pins similaires. . . . Le Super Daily est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence de content marketing et social media basée à Lyon. Nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Contact : bonjour@supernatifs.com

The Ultimate Pinterest Marketing Guide: How to Improve Your Reach and Promote Your Brand If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again. Say “Hi” to your business’s new best friend – Pinterest. Pinterest pins are 100 times more spreadable than a tweet, with the retweet average hitting only 1.4%. And, as for Facebook, the half-life of a pin is 1,600 x longer than a Facebook post  Since the recent Instagram purchase by Facebook, Pinterest has become the hot ticket item for business marketing. And that’s for good reason. If an increase of 27% in Pinterest accounts of Fortune 500 companies over the last year (including Exxon Mobile, Wal-Mart, and Apple) isn’t an indication that your business should be joining the 70 million total users, I don’t know what would be. Aside from feeding obsessions with exotic destiny vacations and gourmet food, the real strength of Pinterest is the integrated features of their business accounts. Join the 500,000 businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms. Pinterest for Business is Different from Your Personal Account: The Added Benefits: If you don’t have an account already, or if your account is personal, you’re going to need to sign up for an official Pinterest for Business account in order to tap into the full potential of Pinterest’s marketing potency. With your business account, you get: Different Terms of Service The terms of service are a little bit different for a business, so be sure to read through them. The difference comes from the fact that you are using the account commercially. You’ve still got the same Acceptable Use Policy and Pin Etiquette Policy, but there are a few guidelines for commercial use: Don’t promote spam, “such as asking participants to comment repeatedly.” Don’t “run a sweepstakes where each pin, repin, or like represents an entry. [or] ask pinners to vote with a repin or like.” Don’t run contests, sweepstakes or promotions “too often.” Don’t “suggest that Pinterest sponsors or endorses” your business. Pinterest Analytics Pinterest Analytics is one of the  most awesome features of a Pinterest for Business account. When you verify your account, you get access to important tracking information. You’ll be able to see which strategies and content work so you can constantly improve your marketing. How to Create Popular Pins Your pins can get the kind of engagement  for your business if you execute them right. Pinterest has been described by Social Media Examiner as a visual search engine. So, just like when you are writing your blog articles or posting on your business Instagram account, you want your content to be searchable. If it’s not searchable, then it won’t be found or seen. Therefore, before you grab that mouse to start pinning, you have to understand the Pinterest culture, a.k.a. what your followers search for, and learn how to create popular pins. Most Popular Categories If you know what the most popular Pinterest categories are, then you’ll have a better idea of which boards will work for your business.  while 80% of users are female, men are starting to catch the Pinterest bug. In the past year, the number of male users has DOUBLED, making them Pinterest’s fastest growing demographic. Images that Work One quick perusal of Pinterest, and it’s clear how visual a site it is. With such an emphasis on the visual impact, your images are the cornerstone of any pin you share. What makes the top Pinterest pins so popular? Optimal Pin Size All pins have the same width, with an unlimited length. A good size to shoot for is 736×1102 pixels for a typical pin. It’s not too big, and not too small. Canva’s Pinterest template is this size and makes sizing your images a lot easier. Instructographics Sometimes it’s good to take advantage of the longer length allotment. The term instructographic was coined by Pinterest, and is another name for infographic. These are popular because of their DIY, how-to nature, which we know is the second most popular category! How to Get Your Pins Seen and Shared: Optimising Your Pins It’s one thing to create a fantastic pin, but it’s a whole other game to get it seen and shared. No one is going to find your pin if you don’t optimize it for engagement. Make It Easy to Pin Content from Your Sites Add a hovering Pin It button to any image on any of your sites or your phone app through Pinterest directly. Or, if you use WordPress, there’s a Pinterest Pin It Hover button plugin. These simple-to-integrate buttons direct your site visitors to either check out your Pinterest account or actually pin your site’s content on their own accounts. If you don’t have these buttons, there is little chance your site will bring ANY interaction with your Pinterest account. Connect with Your Other Social Media Platforms You don’t want to have to start over with followers when you create a new social media account. It’s super easy to connect your Twitter and Facebook accounts to your Pinterest for Business account. This will help you get more followers by tapping into the ones you already have on other platforms. It also will help spread your content across platforms so more eyeballs see it. And, it will add Twitter and Facebook buttons to your Pinterest account. To connect your social media accounts: Go to your account settings Go to the social networks section Connect your Facebook and Twitter accounts Share Pins in Your Newsletter Take the difficulty out of getting people to find your pins by sending the pins straight to them! Your newsletter is the perfect place to throw in a couple of your latest pins and direct subscribers to your Pinterest account. Try this: “Our most popular pins from this week. Head on over to our Pinterest for even more!”  SEO for Pinterest You have to use some SEO strategy to get your pins discovered by the eyes of your target audience. But, don’t worry, it doesn’t take much to optimize your pins in regard to Pinterest searches. Just follow these steps: Step 1: Research keywords. Try a tool like Google AdWords Keyword Planner to find popular keywords related to your business and your pins. Step 2: Add your keyword/keywords to your pin titles. Step 3: Add your keyword/keywords to your pin descriptions. Step 4: Add your keyword/keywords to your pin image file names. As with any SEO you use, make sure not to sound too “keywordy.” Don’t go too crazy and add three keywords to your title and descriptions like a robot would. Optimize and still sound human by simply adding a strong keyword within the right context. Use a Call-to-Pin In the same way you use a call-to-action in your ad copy, a call-to-pin will significantly increase the engagement of your pins. In fact, you’ll get 80% more engagement with a CTP. In your pin’s description, add a little something like: “Repin to your own inspiration board.” Engage to Build Relationships and Gain New Followers Now that you know what kinds of pins are popular and how to get your pins seen, the next step in Pinterest marketing is to use your pins to build relationships with followers and influencers that will grow your reach. As we all know, more reach = more success. Knowing what users look for when following other accounts will allow you to give them what they want and, in turn, grow your following. A little mind-reading never hurt anyone. A recent study found that the three main factors that Pinterest users take into consideration in the should-I-follow-or-not decision-making process are: how many accounts you are following / are following you how many pins you have how many boards you have To be on top of those factors and build relationships to grow your reach, you need to: Post Frequently To get more Pinterest followers, you should post between 5-30 new pins every day. Make sure you are not just repinning the content of others, but also pinning your own unique pins with your own content. Warning! Avoid a major Pinterest faux pas: don’t pin all 30 new pins within a 5-minute span. Spread your pinning throughout the day. Tip! You can create a Secret Board and collect pins to save time. Load up your 20 or so pins in the morning, and keep them on your secret board. Throughout the day, return to the board and grab the pins you want to pin on other “live boards.” Engage with Followers, Reply to Comments Just like you respond to tweets, Facebook posts, and Instagram comments, engage with your followers directly by answering their questions and responding to their comments. Go the extra mile and address them directly, using their names to really take your customer service to the next level. Comment on Your Followers’ Pins Engagement is a two-way street. You need to reach out to your followers’ boards as well. Leave comments on their pins so they’ll feel some love. Their followers will see your brand, too! Follow and Engage with Popular Boards The best way to see successful Pinterest strategy in action is to follow and engage with popular boards. You can learn a lot from the bigger players. See what kinds of pins they pin, what kinds of boards they have, and how much engaging they do. Your goal is to get on that level! If you are commenting on these popular pins, your brand name will be seen by the huge number of people who follow those boards. Tip! It’s a good idea to follow popular boards because they are relevant to your industry and business as opposed to “just because” they are the most popular. If your business has literally nothing to do with wedding fashion, you can do yourself a favor and follow the boards that have a following closer to yours. Those are the people you want to connect with anyway. Invite Others to Pin on Your Boards Build Influencer Relationships Reach a wider audience and gain more followers by reaching out to influencers in your field. Start by following their boards, repinning their pins, and leaving engaging comments on their pins. Once you’ve dropped your name that way, you can initiate a bigger collaboration. Ask if they will post on a board of yours, or offer to contribute to one of their boards. Offer ideas for their boards and show that you are familiar with their content when initiating collaboration, and you’ll be closer to that “yes” you’re looking for. How to Promote Your Brand Successfully: Pinterest Strategies Mix Up Your Content The rule for all social media is to mix up your content. You will lose the interest of your followers and lose your chances of gaining any new ones if your content is static and not diverse enough. So, please whatever you do, don’t just post product photos. Diversity of your pins is a hugely important factor when users were deciding whether to follow an account. So, throw in some other boards that give your followers added value in order to avoid coming off as overly salesy. Include a Direct Link to Your Site Not all of your pins are going to make sense as Rich Pins. (Product photos, events, and articles benefit from the added information provided with Rich Pins, but not all of your content will.) It’s all about context. Put Your Most Popular Boards on Top Over time, you’ll be able to see which boards are more popular and get more engagement. Put your best foot forward and move these boards to the top of your page so when users come to your page, they will see your best material. Create a Board Just for Blog Posts Grab all those article Rich Pins you have, and organise them into their very own board! You’ll want to put this board at the top of your page so your followers will see it first thing. This will help draw traffic to your site and make it easier for users to find your content since it’s all in one easy-to-find-board. They will thank you. Track Your Success and Learn the Strategies that Work with Pinterest Analytics One of the newest features on Pinterest for Business is the super helpful Pinterest Analytics. This feature is only for business accounts and allows you to see: Which pins and boards from your profile people love most What people like to save from your website Who your Pinterest audience is, including their gender, location, and other interests Which devices people use when they’re pinning your stuff How adding the Pin It button to your website leads to referral traffic from Pinterest And, there is another reason verifying your account is a good idea. It will help you gain authority and build trust. When Pinterest users see that little red check mark next to your website, they know you’re legit. You can verify your website in the settings section by adding a meta tag. This will give you a verification badge, and you’ll be official. If you choose not to verify your site, you can still include a link to your site on your page, but you won’t be able to use Pinterest Analytics. Don’t miss out on the crucial information Pinterest Analytics will give you. Verify your account! How to Start Using Pinterest for Business to Improve Your Visibility and Promote Your Brand Right Now Your Pinterest for Business account comes with a ton of marketing power that’s completely different from a personal account. To tap into that power, you need to: 1. Create popular images that are: bright crisp high quality 736×1102 pixels infographics in popular categories 2. Get your pins seen by: using keywords in pin titles, descriptions, and image file names linking to your other social media platforms adding the Pin It Hover button and Pinterest widget to your sites sending your pins in newsletters adding a call-to-pin in your pin descriptions 3. Engage with followers and influencers to grow your reach by: pinning up to 30 times per day responding to follower comments commenting on follower pins following popular boards and commenting inviting followers and influencers to pin on your boards building influencer relationships using “find friends” from Twitter and Facebook 4. Promote your brand successfully with: direct site links in descriptions a variety of content – seasonal and relevant your most popular boards at the top a board dedicated just to your blog posts 5. Use the information from Pinterest Analytics to create a more successful future strategy If you follow the strategies here and learn from the engagement you get, your Pinterest for Business account will continue to develop for the better, attract more of your target audience, and direct people to your site. Happy Pinning! Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series. Get Instant Access Here >> 7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition     How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE Download The eBook Now:   Download here >>   Phil Adair Hot Clicks Pay-Per-Click Online Marketing Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: hotclicks.com.au I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Twitter  Google+  Facebook YouTube Pinterest Instagram    

Pinterest rich pins bring more information and branding to your pins but can be complicated to do. A WordPress plugin is now available to make the whole process easy. The post Easy Pinterest Rich Pins WordPress Plugin OSP Episode 043 appeared first on .

As web and mobile technologies improve, pictures and video are becoming a more important part of the social experience.  To keep up, or stay one step ahead, we have seen a number of changes in recent weeks including the introduction of Rich Pins on Pinterest and 15 second Instagram videos.  What does this mean for you and your business? That is at the heart of this week's conversation. 

Pinterest es una red social basada en imágenes que cada día más empresas deciden apostar por ella para llegar mejor a sus clientes, como por ejemplo el caso de cómo Sony ha mejorado su relación con los clientes y su integración con email marketing. Hasta ahora los pins en Pinterest estaban basados únicamente en imágenes con un título informativo, pero desde hace unos días Pinterest ha creado los "Rich Pins" cuya diferencia es que añaden información adicional sobre la imagen útil para los usuarios:

Pinterest es una red social basada en imágenes que cada día más empresas deciden apostar por ella para llegar mejor a sus clientes, como por ejemplo el caso de cómo Sony ha mejorado su relación con los clientes y su integración con email marketing. Hasta ahora los pins en Pinterest estaban basados únicamente en imágenes con un título informativo, pero desde hace unos días Pinterest ha creado los "Rich Pins" cuya diferencia es que añaden información adicional sobre la imagen útil para los usuarios: