Podcasts about automatic customer

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Best podcasts about automatic customer

Latest podcast episodes about automatic customer

Elevate with Robert Glazer
John Warrillow on How To Build A Successful, Sellable Business

Elevate with Robert Glazer

Play Episode Listen Later Jan 30, 2025 53:23


John Warrillow is the founder of the Value Builder System, a software program that helps thousands of businesses build more value for customers and investors. He is also the bestselling author of three books, Built To Sell, The Automatic Customer, and his latest, The Art of Selling Your Business, which came out in January 2021. He is also the host of Built To Sell Radio. John joined host Robert Glazer on the Elevate Podcast to talk about how to build a business that attracts lifetime customers and create your exit strategy. Learn more about your ad choices. Visit megaphone.fm/adchoices

Smart Business Revolution
Innovative Tools and Strategies for Business Success With John Corcoran

Smart Business Revolution

Play Episode Listen Later Nov 27, 2024 19:37


John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… Many B2B businesses struggle with inconsistent revenue, limited client acquisition, and the inability to keep up in a content-driven economy. Static websites, outdated marketing approaches, and a lack of predictable income models leave companies feeling stuck in a cycle of uncertainty. How can organizations break free from this cycle and achieve sustainable growth in today's dynamic market? John Corcoran shares practical strategies to address these challenges, emphasizing the importance of content marketing and subscription-based revenue models. Drawing from insights in The Automatic Customer by John Warrillow, John explains how businesses can build predictable income streams by offering specialized, ongoing services. He also highlights how tools like Perplexity AI can streamline tasks such as customizing communication, automating contracts, and tailoring resumes, helping businesses save time and improve efficiency. John stresses that creating and repurposing content, especially through podcasts, can nurture relationships, establish authority, and drive growth. Tune in to this episode of the Smart Business Revolution Podcast as Chad Franzen interviews John Corcoran, Co-founder of Rise25, about leveraging AI tools and strategic content marketing. John explains why podcasts are a cornerstone of effective marketing, shares examples of AI-powered solutions, and highlights the common pitfalls B2B companies face when neglecting content creation. Through these insights, you will learn innovative strategies to transform your business business practices.

Dan Kennedy's Magnetic Marketing Podcast
Building Automatic Continuity Programs To Maximize Company Value

Dan Kennedy's Magnetic Marketing Podcast

Play Episode Listen Later Feb 9, 2024 50:33


If subscriptions are more difficult to sell than just a product, why is the subscription model so wildly popular today? John Warrillow, author of "Built To Sell", "The Automatic Customer" and, "The Art of Selling Your Business" knows perfectly well how much more massively valuable each loyal subscriber can be compared to a mere one-time buyer. John Warrillow and Robert Skrob discuss some of their strategies for enticing, onboarding and retaining subscribers to their automatic continuity programs in order to create regular revenue and maximize company value. MagneticMarketing.com NoBSLetter.com

Built to Sell Radio
Ep 421 How to Create Recurring Revenue with Robbie Kellman Baxter

Built to Sell Radio

Play Episode Listen Later Dec 22, 2023 57:24


If you've ever wanted to create recurring revenue inside your business you'll want to listen to today's episode of Built to Sell Radio. The show is the third in our three-part expert series and features a conversation between John Warrillow, the author of The Automatic Customer: Creating a Subscription Business in any Industry, and Robbie Kellman Baxter, the author of The Membership Economy and The Forever Transaction -- two of the world's leading experts on subscription models in one episode.

The Bootstrapped Founder
271: Arvid's Top 15 Book Recommendations for Founders

The Bootstrapped Founder

Play Episode Listen Later Nov 24, 2023 15:51


If you're shopping for books this Black Friday, here are the 15 most impactful books I read before and during my SaaS founder journey. From entrepreneurship to marketing and customer interaction, you'll have a lot to put on your Black Friday shopping list.My own work is available for 50% off on Gumroad for a few days, too. Use the code BFF for Zero to Sold, The Embedded Entrepreneur, and Find your Following.And now, let's grow your library with the likes of Rob Walling, John Warrillow, Michele Hansen, and many more:This episode is sponsored by Acquire.comThe blog post: The podcast episode: The video: https://youtu.be/F9iIxqtvNUIYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

Millionaire Mindcast
The Art Of Building A Business To Sell | John Warrillow (Replay)

Millionaire Mindcast

Play Episode Listen Later Oct 2, 2023 64:13


In this episode of the Millionaire Mindcast, we have an superb guest John Warrillow who shares a lot of valuable insights on strategies and ways to pull your business in a position to extract the most value out of it, why growing revenue is not always being the most important thing, how business landscape have changed since COVID, the difference between saleable and unsaleable companies, the three types of business owner profile, how long you need to commit to the business you want to build, and diversification of business trends moving forward! John Warrillow is an entrepreneur, investor, expert in setting up a business, the founder of The Value Builder System, a simple software for building the value of a company used by thousands of businesses worldwide. He wrote amazing resources and books and information around businesses that are setup to sell. He authored The Automatic Customer, The Art of Selling Your Business, and the bestselling book, Built to Sell: Creating a Business That Can Thrive Without You, which was recognized by both Fortune and Inc magazines as one of the best business books of 2011. Also, host of Built to Sell Radio that interviewed hundreds of founders about their exit. Forbes ranked this as one of the ten best podcasts for business owners. Starting a business with a proper foundation is vital in order to thrive and succeed. Majority of business owners focus on multiplying revenue and clients. Thinking it's enough to be called as high-value business. However, according to John, none of these matters if your business is relying on you because you can't sell it. Therefore, create a valuable company that is built to sell. He suggests to form standard operating procedures to follow your employees when you're not around. This will grow your company beyond your involvement. Moreover, sale a few things to lots of people. It is planning one thing that you can absolutely own and doubling down on. These are the main ways to boost the value of a company.   Some Questions I Ask: How you got into the game of building, executing, and selling businesses? (05:26) What is the most important variable in a successful business? (07:56) How do you guys audit the overall health or the ability to be a saleable company? (10:22) Is company valuation process something that people should be factoring into their business plan and their model? (17:51) Is there a perfect business model? (21:53) What are the best business frameworks that you've seen that have been built to sell? (28:54) What is the overall average timeline you see for these successful businesses? (40:16) What kind of mentality mindset should someone have in terms of commitment in building their business? (44:42) When is it time to thrown the town, pivot and adapt? (47:15) What is your diversification look like? (51:56) What are some of the opportunities or challenges that you see for businesses in the landscape post-COVID? (53:34)   In This Episode, You Will Learn: Monopoly control: the main way to boost the value of the company (12:10) The three traditional ways of company valuation (19:39) Three psychographic profiles of business owners (22:58) The aspiration that entrepreneurs must have in their companies (31:12) Definition of wealthy (34:31) Two common reasons why business owners decide to sell their company (59:03) Quotes: “Every additional service you offer is going to make you less attractive to acquire.” Connect with John Warrillow on:  Built to Sell Episode Sponsored By: HelloFresh: Visit https://hellofresh.com/50mindcast or Use the code 50MINDCAST to get 50% off plus free shipping! Stay in touch with Matty A: Website Facebook Instagram YouTube

The Value Pricing Podcast
How to Increase Profits and Cash with Recurring Revenue

The Value Pricing Podcast

Play Episode Play 54 sec Highlight Listen Later Sep 14, 2023 32:53


Are you curious about turning your business into a subscription goldmine?Discover the untapped potential of recurring revenue.Learn how to transform your accounting firm with the power of subscriptions.Join us as we delve deep into the world of predictable cash flows, steady client relationships, and the business transformation that recurring revenue can bring.We will explore real-life examples from the podcast and uncover insights from the ground-breaking and extraordinary book 'The Automatic Customer' by John Warrillow, which shares innovative ways to revolutionize your firm's financial landscape.

The Action Academy | Millionaire Mentorship for Your Life & Business
How To Build A Business That Can Thrive WITHOUT YOU w/ John Warrillow - Author of "Built To Sell"

The Action Academy | Millionaire Mentorship for Your Life & Business

Play Episode Listen Later Sep 12, 2023 61:03


John Warrillow (Replay Jan 2023) has built, scaled, and exited multiple companies and authored the best selling book "Built To Sell: Creating A Business That Can Thrive Without You"In John's Words:I'm the Founder of The Value Builder System™, a statistically proven methodology for improving the value of your business by up to 71%.I'm also the author of Built To Sell: Creating A Business That Can Thrive Without You, which was recognized by Fortune and Inc magazines as one of the best books of 2011. My most recent book, The Automatic Customer, was selected by Fortune Magazine as one of the “5 Best Business Books” of 2015.Prior to starting The Value Builder System, I started and successfully exited four companies. Follow me on Twitter @JohnWarrillow.https://builttosell.com/Want To Quit Your Job, Build Your Own Business, And Travel / Impact The World?Check Out The Action Academy Community / Schedule A Free Intro CallLearn How To Buy Real Estate & Businesses In 5 Minutes Per Week:Join Our Weekly Newsletter Follow Me As I Travel & Build:Twitter @theactionpodIG @brianluebbenTiktok @brianluebben

ScaleUpRadio's podcast
Episode #277 - The 3 Business Rules of Google - with Jonathan Guy

ScaleUpRadio's podcast

Play Episode Listen Later Aug 16, 2023 61:25


In this episode, Jonathan shares his extensive knowledge and experience in the world of search engine optimisation (SEO) and reputation management. Aqueous Digital specialises in assisting high net worth individuals and businesses in enhancing their online presence. Throughout our conversation, Jonathan reveals invaluable strategies, discusses the challenges of SEO, and provides insights into building a thriving business. We'll explore Jonathan's journey from his early days at Yellow Pages to founding Aqueous Digital, his approach to delegation and trusting employees as a business grows, and the importance of empowering team members. Jonathan also dives into the structure and culture of Aqueous Digital, highlighting their flat organisational structure and focus on clarity and process mapping. Stay tuned as Jonathan reveals his three rules of Google, shares his recommended resources for business owners, and discusses his upcoming book, "Search Never Sleeps." He even offers listeners a free website audit through Aqueous Digital. So, whether you're a business owner, marketing professional, or simply interested in the world of SEO, this episode is packed with valuable insights you won't want to miss. Get ready to scale up your knowledge and take your digital presence to the next level. Let's dive right into the conversation with Jonathan Guy, right here on ScaleUp Radio!   Jonathan can be found here: linkedin.com/in/reputation-management-guy https://www.aqueous-digital.co.uk/ agency@aqueous-digital.co.uk https://www.aqueous-digital.co.uk/searchneversleeps/   Resources: Built To Sell by John Warrillow - https://uk.bookshop.org/p/books/built-to-sell/1892878?ean=9781591845829 The Automatic Customer by John Warrillow - https://uk.bookshop.org/p/books/the-automatic-customer-creating-a-subscription-business-in-any-industry-john-warrillow/3425818?ean=9780241247006 Grow Your Agency To The First £5 million And Beyond by Spectre Gallagher - https://www.waterstones.com/book/agencynomics/peter-hoole/jazz-thompson/9781999327170 Stand Out Or Die by Gareth Healey - https://www.amazon.co.uk/STANDOUT-DIE-MARKETING-desirable-valuable/dp/1913719405 Otter app - https://otter.ai/ Gixen app - https://www.gixen.com/main/index.php Merlin app - https://merlin.allaboutbirds.org/download/

Tamil Short Stories - Under the tree
Automatic customer by John Warrillow

Tamil Short Stories - Under the tree

Play Episode Listen Later Jul 27, 2023 10:13


1."Under the Tree" is an initiative to re - live the child hood and our lives by relating to stories by great writers of yesteryears. The objective is to rekindle the interest of reading and showcase the Indian authors work which give rebirth to the tradition, culture. Spiritual series that is rich in Indian ethos along with Management aspects increase positivity which is much needed always..

Motivated Entrepreneurs
#1229 - The Art of Selling Your Business: Book Review

Motivated Entrepreneurs

Play Episode Listen Later Jul 8, 2023 2:37


Good morning everyone! Welcome to the Motivated Entrepreneurs podcast. I'm your host, Dean Booty. Today we have a book review called "The Art of Selling Your Business" by John Warrillow. The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top is the last in a trilogy of books by author John Warrillow on building value. The first, Built to Sell, encouraged small business owners to begin thinking about their business as more than just a job. The Automatic Customer tagged recurring revenue as the core element in a valuable company and provided a blueprint for transforming almost any business into one with an ongoing annuity stream. I hope you like and enjoy this episode. Please give it a listen. Listen on Spotify: https://spoti.fi/2VkXGHq Listen on Apple Podcast: https://apple.co/39TYebQ Motivated Entrepreneurs Website: https://motivatedentrepreneurs.co.uk/ Please Like, Share, and Subscribe to Motivated Entrepreneurs Youtube Channel: https://bit.ly/3eA64u5   Cheers, Dean

Paint ED Podcast
What's Your Business REALLY Worth - John Warrillow

Paint ED Podcast

Play Episode Listen Later Jun 29, 2023 65:29


Find More Episodes on PCA Overdrive: https://www.pcaoverdrive.org/videos/whats-your-business-really-worth-john-warrillow PCA Overdrive is free for members. Not a member? Download the app on the Apple Store or Google Play and enjoy a 7 day free trial! Become a member: https://www.pcapainted.org/membership-resources/ To learn more about Breakthrough Academy, click here: https://trybta.com/YTEP114 To Download Your Built To Sell Checklist, click here: BuiltToSell.com Ever wonder what your business will be worth when it comes time to sell? Building a business of actual value - something you can sell for a pile of money - is not (despite what many people think) just a function of hard work and dedication. There's a strategy to it. A playbook, if you will. And countless entrepreneurs, sadly, don't read it. `My guest on the show today is best-selling business author John Warrillow. John's 3 books, Built To Sell, The Automatic Customer, and The Art Of Selling Your Business, have, over the years, become something akin to sacred scrolls for the entrepreneur looking to build a business they can cash out of. Click the links below to learn: - How specialization can keep your service from becoming commoditized. - Why charging upfront keeps your monthly cash flow healthier but also boosts the price a potential acquirer is willing to pay. - And why giving away equity to long-term employees (while often done with the best intentions) usually backfires when it comes time to sell your business. Full of brilliant insight and decades of experience, this conversation with John Warrillow is a must-listen! 00:00:00 - Intro 00:01:56 - Why do so many small business owners find themselves with a business that isn't worth anything? 00:06:37 - How many years in advance should an entrepreneur be planning their exit? 00:15:56 - In what ways is a contracting business similar to an agency, in what ways is it different? 00:18:06 - Don't Generalize, Specialize 00:25:18 - How should we examine our businesses for where specialization is possible? 00:29:20 - Is branding your process the next best thing? 00:42:46 - Calculating Market Size 00:48:18 - Leadership Teams & Long Term Incentive Plans 00:55:51 - What's your 10-year forecast for business sellers? How can entrepreneurs maximize their cash out? Subscribe to Breakthrough Academy to never miss a video! � http://bit.ly/youtubebta Interested in working with us? Let's chat: https://trybta.com/welcome Join our Facebook Group: https://www.facebook.com/groups/contr... Connect with us on Social Media: Facebook: https://www.facebook.com/thebreakthro... Instagram: https://www.instagram.com/btacademy/ LinkedIn: https://www.linkedin.com/company/1017... Email: info@btacademy.com Phone: 1-800-875-1704 #BTA #BreakthroughAcademy #BuildingSuccess

Contractor Evolution
114. What's Your Business REALLY Worth? - John Warrillow

Contractor Evolution

Play Episode Listen Later Jun 28, 2023 62:09


To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP114 To Download Your Built To Sell Checklist, click here: BuiltToSell.com Ever wonder what your business will be worth when it comes time to sell? Building a business of actual value - something you can sell for a pile of money - is not (despite what many people think) just a function of hard work and dedication. There's a strategy to it. A playbook, if you will. And countless entrepreneurs, sadly, don't read it. My guest on the show today is best-selling business author John Warrillow.   John's 3 books, Built To Sell, The Automatic Customer, and The Art Of Selling Your Business, have, over the years, become something akin to sacred scrolls for the entrepreneur looking to build a business they can cash out of. Listen to this episode to learn: How specialization can keep your service from becoming commoditized.  Why charging upfront keeps your monthly cash flow healthier but also boosts the price a potential acquirer is willing to pay. And why giving away equity to long-term employees (while often done with the best intentions) usually backfires when it comes time to sell your business. Full of brilliant insight and decades of experience, this conversation with John Warrillow is a must-listen!See omnystudio.com/listener for privacy information.

Contractor Evolution
114. What's Your Business REALLY Worth? - John Warrillow

Contractor Evolution

Play Episode Listen Later Jun 28, 2023 61:39


To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP114 To Download Your Built To Sell Checklist, click here: BuiltToSell.com Ever wonder what your business will be worth when it comes time to sell? Building a business of actual value - something you can sell for a pile of money - is not (despite what many people think) just a function of hard work and dedication. There's a strategy to it. A playbook, if you will. And countless entrepreneurs, sadly, don't read it. My guest on the show today is best-selling business author John Warrillow.   John's 3 books, Built To Sell, The Automatic Customer, and The Art Of Selling Your Business, have, over the years, become something akin to sacred scrolls for the entrepreneur looking to build a business they can cash out of. Listen to this episode to learn: How specialization can keep your service from becoming commoditized.  Why charging upfront keeps your monthly cash flow healthier but also boosts the price a potential acquirer is willing to pay. And why giving away equity to long-term employees (while often done with the best intentions) usually backfires when it comes time to sell your business. Full of brilliant insight and decades of experience, this conversation with John Warrillow is a must-listen!See omnystudio.com/listener for privacy information.

Smart Lawyers Position to Transition
Built to Sell with Best Selling Author John Warrillow

Smart Lawyers Position to Transition

Play Episode Listen Later Jun 1, 2023 48:52


In this episode, we are thrilled to welcome a very special guest, best-selling author John Warrillow! Join us as we dive into the world of creating valuable businesses with John, the renowned author of "Built to Sell," "The Automatic Customer," and "The Art of Selling Your Business." With his expertise and as the founder of the Value Builder system, John sheds light on the challenges faced by service-based businesses, including law firms, in building a business that is sellable. Discover the secrets to creating a company that operates independently from the owner, allowing it to thrive seamlessly. Don't miss out on John's invaluable insights and expert tips on how law firm owners can embrace the "built to sell" mentality, making their businesses flourish even when they're not present. We also delve into the remarkable Value Builder system and how it has helped countless small and medium business owners achieve successful exits.

The Widest Net
024: Scaling Your Business Through Productized Services with John Warrillow

The Widest Net

Play Episode Listen Later May 17, 2023 25:56


“Productizing services is about controlling what's in it, what the pricing is, how the money moves - you own that system.” - John Warrillow   In this episode of The Widest Net Meet, Pam's guest is John Warrillow, a celebrated entrepreneur, bestselling author, and podcast host who has dedicated his career to guiding business owners towards building valuable, sellable companies. As the mind behind the Value Builder System, John has created a powerful sales and marketing software for advisors to support their clients in growing and protecting their businesses. His bestselling books, including "Built to Sell" and "The Automatic Customer," have been recognized by Fortune and Inc. Magazines and translated into multiple languages. John's firsthand experience in starting and exiting businesses gives him a unique perspective on the challenges and triumphs faced by entrepreneurs.   Here's what you can expect from this episode:  Identify how productizing services enhances business scalability and sellability Discover the power of hyper-niching to pinpoint a unified customer base. Learn techniques to transform unsellable service businesses into lucrative, attractive ones Discern how to build a service that mirrors a tangible product, elevating its appeal Master standardizing processes and outlining methodologies crucial for successful productized services Remember we all need each other - life and work is better together.   Resources mentioned in this episode:  Built To Sell - Website The Widest Net Podcast The Widest Net Book by Pamela Slim   Connect with The Widest Net Podcast If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.  If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn

Built to Sell by John Warrillow | Book Summary, Review and Quotes | Free Audiobook

Play Episode Listen Later Mar 23, 2023 18:29


Learn on your terms. Get the PDF, infographic, full ad-free audiobook and animated version of this summary and a lot more on the top-rated StoryShots app: https://www.getstoryshots.com Help us grow and create more amazing content for you! ⭐️⭐️⭐️⭐️⭐️ Don't forget to subscribe, rate and review the StoryShots podcast now.  What should our next book be? Suggest and vote it up on the StoryShots app. StoryShots Book Summary and Review of Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow Life gets busy. Has Built to Sell been on your reading list? Learn the key insights now. We're scratching the surface here. If you don't already have John Warrillow's popular book on business and entrepreneurship, order it here or get the audiobook for free on Amazon to learn the juicy details. Introduction Built to Sell is a compelling story of an entrepreneur's journey to create a valuable and sellable business. The story revolves around Alex Stapleton, a business owner who struggles with his advertising agency's dependency on him. With the guidance of his mentor Ted, Alex embarks on a transformational journey that turns his business into a valuable, sellable enterprise. Through Ted's advice, Alex could transform his company from a worthless asset into a successful business worth $5 million. This engaging narrative teaches entrepreneurs the crucial steps to building a business that can thrive without them, making it an attractive acquisition target. Warrillow explores the various factors that can affect a company's success and how to build a successful business without its owner. He also provides a step-by-step guide that will help readers follow their own path. In 2012, both Inc. and Fortune chose Built to Sell as one of their top 10 picks for business owners.  About John Warrillow John Warrillow is a successful entrepreneur, speaker, and bestselling author. He founded four companies, including The Value Builder System, which helps business owners improve the value of their companies. Warrillow's expertise in entrepreneurship and business management has made him a sought-after speaker at various events and conferences.   His other bestselling books include The Automatic Customer and Drilling for Gold. Warrillow's work has been featured in several publications, including The Globe, Mail, Entrepreneur, and Forbes.  StoryShot #1: Turn a Worthless Company Around StoryShot #2: Follow a Five-Step Design Process StoryShot #3: Sell the Process StoryShot #4: Build a Sales Team to Take Your Business to the Next Level StoryShot #5: Overcome the Challenges of Scaling Up StoryShot #6: Create a Business Plan to Achieve Future Growth Learn more about your ad choices. Visit megaphone.fm/adchoices

The Action Academy | Millionaire Mentorship for Your Life & Business
How To Build, Scale, & SELL A Business That Can Thrive WITHOUT YOU w/ John Warrillow - Author of "Built To Sell"

The Action Academy | Millionaire Mentorship for Your Life & Business

Play Episode Listen Later Feb 21, 2023 61:03


John Warrillow has built, scaled, and exited multiple companies and authored the best selling book "Built To Sell: Creating A Business That Can Thrive Without You"In John's Words:I'm the Founder of The Value Builder System™, a statistically proven methodology for improving the value of your business by up to 71%.I'm also the author of Built To Sell: Creating A Business That Can Thrive Without You, which was recognized by Fortune and Inc magazines as one of the best books of 2011. My most recent book, The Automatic Customer, was selected by Fortune Magazine as one of the “5 Best Business Books” of 2015.Prior to starting The Value Builder System, I started and successfully exited four companies. Follow me on Twitter @JohnWarrillow.https://builttosell.com/Listening To A Podcast Won't Help You Hit "Financial Freedom".If you want the community, support, accountability, mentorship, and step by step playbook for your freedom in 12 months or less, apply below!Join Us: Apply For The Action Academy CommunityFor Frameworks, Freedom Tips, and Millionaire Financial Breakdowns:Join Our Weekly NewsletterTo Watch These Interviews In Video Format:Subscribe To Our Youtube Channel Twitter @theactionpodIG @brianluebbenTiktok @brianluebben

The Savvy Dentist with Dr Jesse Green
380: REPUBLISH: Building a Better Practice

The Savvy Dentist with Dr Jesse Green

Play Episode Listen Later Oct 4, 2022 44:56


In this episode of the Savvy Dentist Podcast, we are going to explore the art of selling your business. I am joined by the entrepreneur's entrepreneur, John Warrillow, who has started, grown and sold several businesses. He is also the author of 3 best-selling books – Built to Sell, The Automatic Customer, and The Art of Selling Your Business – which I have learned so much from. He is the host of Built to Sell Radio and has been featured in many publications worldwide. We chat about the processes, ins, and outs of exiting and selling businesses.  In this episode we discuss: [02:53] How Jesse applied the lessons from Built to Sell in the dental industry. [04:13] The reason why some businesses never get sold. [06:45] Key drivers of enterprise value within service-based industries. [10:58] Knowing the right time for exiting a business. [16:05] Selling businesses because of exhaustion and burnout. [19:44] Planning for exiting businesses, handling transitions, and selling regrets. [27:05] How to ameliorate concerns on privacy and how to create a competitive bidding process. [31:05] Key things you should look for in the negotiation process. [33:56] Finding a reasonable price for your business. [37:56] Negotiating or ameliorating earn out. [41:31] Pearls of wisdom for the art of selling your business.

Humanise The Numbers - for ambitious accountants in practice
John Warrillow, author and advisor to the profession

Humanise The Numbers - for ambitious accountants in practice

Play Episode Play 60 sec Highlight Listen Later Jul 15, 2022 71:53


Occasionally, on our HumaniseTheNumbers podcasts, we're privileged to welcome a guest who has deep, personal experience in a profoundly important aspect of business that is directly relevant to you, your firm and your clients. With John Warrillow, we've got that, plus we've got his extensive research into how to successfully sell a business. He's the author of three books – Built to Sell, The Automatic Customer and The Art of Selling Your Business – and in this podcast, John shares insights which can help you change the conversation, become fluent in the conversation – not just the manager of a business conversation, but the owner of a business conversation. These are two distinct and different conversational styles with different questions, different content. When you listen to John, you'll receive insights into some of the eight key drivers for improving and increasing the value of your firm. But I think, more importantly, these insights can help you drive or support a conversation with your customers, your clients, so that they can improve the capital value of their businesses as well.Please join John and I on one of the, I think, most impactful podcasts we have seen, and there have been quite a few of those. I hope you enjoy this discussion with John as much as I did.

Craig Swanson Guest Appearances
Built to Sell Radio with John Warrillow: Sue Bryce & Craig Swanson - The 8-Figure Expert

Craig Swanson Guest Appearances

Play Episode Listen Later Mar 19, 2022


Sue Bryce and I are guests on John Warrillow's Built to Sell podcast! I've been a fan of John's for years, and two of his business books Built to Sell, and The Automatic Customer have been at the top of my entrepreneurial recommendation list for years. It's an entrepreneurial bucket-list moment to have been a guest on his show. This episode is a deep dive into everything we learned during a failed due diligence process for a possible acquisition of Sue Bryce Education in 2019, and then the steps we took to rebuild the SBE business using everything we learned in that process. About one hour into the interview John asks for the specific steps we took to rebuild the business to make it something we could successfully sell. Here are the four key takeaways from that part: Assign a CEO: We needed to align our management team so instead of four partners hashing out every idea, we assigned one partner, Aaron, the responsibility of being the CEO and day-to-day operator of the business No New Projects: We agree to get good at saying no. We realized we had wandered off into a variety of pet projects which sucked cash and attention out of the core business. Instead, we decided to say no to all new ideas and focus on the core business. Professionalize sales and marketing: We made some key hires in the areas of sales and marketing and built a sales process that no longer required Sue's involvement Empower a new voice: We launched a new podcast featuring success stories of photographers in their community. Sue would have been the natural choice to host the show, but we knew that would undermine the ability to sell the company so we invited one of Sue's most-trusted protege Nikki Closser to be the new voice of SBE. The changes worked. Two years after turning down a reduced initial offer, the Sue Bryce partners completed a successful acquisition of Sue Bryce Education by Emerald in 2021. --- Podcast: Built to Sell Radio with John Warrillow Episode: Sue Bryce & Craig Swanson - The 8-Figure Expert Website: https://builttosell.com/radio/

WealthSmarts
Value Builder with John Warrillow

WealthSmarts

Play Episode Listen Later Jan 21, 2022 49:27


Needs of business owners require a different type of financial planning that is uncommon today, but very necessary. In this episode, Richard and Matt interview John Warrilow. John is the author of The Art of Selling Your Business, The Automatic Customer and The Art of Selling Your Business. He also hosts the weekly podcast Built to Sell Radio. John is the founder of The Value Builder System, a successful framework which owners can leverage to build highly valuable and saleable businesses. https://builttosell.com/radio/

She Thinks Big - Women Entrepreneurs Doing Good in the World
169 Five Key Business Books for CPAs from 2021

She Thinks Big - Women Entrepreneurs Doing Good in the World

Play Episode Listen Later Dec 22, 2021 6:44


Today I have the five books that I most often recommend to my clients, because I want you to be able to benefit from the excellent writing that's out there, that can help you move forward more effectively in your business.  These 5 books are straightforward, boot-on-the-ground practical advice for ways to improve your business.  I hope you find something to enjoy that will contribute to the transformation of your business, and lead to you living a whole and beautiful life.   Here they are:   The Business of Expertise by David C. Baker https://www.amazon.com/Business-Expertise-Entrepreneurial-Experts-Convert/dp/1605440604 Expertise increases value, and value improves prices. Improved prices allows you to reduce workload, which helps you get off the so-called hamster wheel.  It starts with (differentiated) expertise.    $100 Million Offers by Alex Hormozi https://amazon.com/100M-Offers-People-Stupid-Saying/dp/1737475731/ Once you have your differentiated expertise and a clear position in the marketplace, it's time to learn how to package and title your services, in a way that's appealing. Then you make offers, observe your results, and learn from what sells.    Atomic Habits by James Clear https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0593189647/ Being overworked with a “handle what's most on fire” strategy is guaranteed to thwart progress.  Integrating more effective habits throughout your business and your day will improve your output.    The Automatic Customer by John Warrillow https://amazon.com/Automatic-Customer-Subscription-Warrillow-2015-02-05/dp/B01MY26IQ8/ Once you have your expertise and position honed, your offers dialed in, and your own habits on repeat, it's time to get your customers (clients) on repeat.  Single transaction has its place, but recurring is where it's at, and The Automatic Customer (as well as my interview with Mr Warrillow) will help you create your first subscription service.    Pricing Creativity by Blair Enns https://www.winwithoutpitching.com/pricing-creativity/ Now that you have your services packaged, it's time to price them right. Underpricing is like gravity: a powerful force that will keep your business grounded. If you want to reach escape velocity, smart pricing is your rocket fuel.    …………   ***Want one piece of business strategy delivered daily to your inbox?***   Subscribe here: https://www.shethinksbigcoaching.com/subscribe-main-list

She Thinks Big - Women Entrepreneurs Doing Good in the World
168 Subscription: Create a More Valuable Business with John Warrillow

She Thinks Big - Women Entrepreneurs Doing Good in the World

Play Episode Listen Later Dec 15, 2021 49:26


***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.shethinksbigcoaching.com/subscribe-main-list Subscription is all the rage in software and in other industries, but the accounting industry is hardly speedy on the uptake.  While the value appears to be there, something - or perhaps many things - are in the way of accountants and CPAs making the shift to the subscription pricing model.  Here today to talk with me about this challenge is my guest, John Warrillow. John is the founder of The Value Builder System, a practice management software for business advisors. He is also the author of the best-selling book Built to Sell, The Automatic Customer, and The Art of Selling Your Business. He is the host of Built to Sell Radio, which was recognized by Forbes as one of the 10 best podcasts for business owners. Highlights: — “Recurring revenue makes your business more predictable, and that allows you to build a much more efficient firm.” — “Once somebody subscribes to your firm, not only do you get the recurring revenue associated with that subscription, but it makes your customers more likely to buy other things from you.” — “There's no way you can serve all your customers with one subscription model. Instead, what you want to do is segment first.” — “You hire salespeople to sell your product or your service. Your job (as the business owner) is to sell your firm.” — “Scarcity gives people a bit of a nudge towards decision-making. It makes them get over the classic challenge of any subscription, that if it's a subscription, it's always available.”   Download the PDF for this episode:  9 Subscription Models eBook - http://builttosell.com/carter   Connect with JOHN: Website: https://builttosell.com/

Profit Is A Choice
How to Create an Interior Design Business to Sell

Profit Is A Choice

Play Episode Listen Later Nov 21, 2021 57:02


171: How to Create an Interior Design Business to Sell with John Warrillow John Warrillow is the founder of The Value Builder System™, a simple software for building the value of a company used by thousands of businesses worldwide. He is the author of Built to Sell: Creating a Business That Can Thrive Without You, The Automatic Customer: Creating a Subscription Business in Any Industry, and The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. John also hosts the popular podcast, Built to Sell Radio. Today, we are talking about how to create a business to sell, the difference between a job and a business, and who needs to be on your team. Topics Mentioned: Niche Recurring Revenue Product Offering Time Key Thoughts:   If you're doing the selling and you're still supervising the work, your company is worthless. John Warrillow (4:33)   It is not very easy, in my estimation to sit down on the day that you decide you want to sell and sell if you haven't prepared in advance to be able to do that. Michele Williams (20:03)   Giving away your time for less than your worth is a symptom of this larger problem, which is wanting to be appreciated, wanting to be loved and needed and, being acknowledged for what you do, makes people squeamish about charging for what they do. John Warrillow (33:05)   It's hard because it's almost like watching somebody come in and totally retool everything that you've done that you thought worked so well that got you to where you are and then you have to sit and support it and rah, rah, ree, and cheer right behind it. Michele Williams (40:24)     Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams Contact John: Website: BuiltToSell.com Facebook: Built To Sell Twitter: @JohnWarrillow LinkedIn: John Warrillow Email: John@valuebuilder.com References and Resources: AIM Masterclass - Watch now Built to Sell, Automatic Customer, and Art of Selling your Business by John Warrillow Built to Sell Radio - Podcast BuilttoSell.com/profit - Downloadable on the 9 Subscription Model

The Jay Gould Show
EP32 – John Warrillow wrote the blueprint on How to Sell Your Business in his book "Built to Sell"

The Jay Gould Show

Play Episode Listen Later Nov 17, 2021 89:04


In today's episode, John Warrillow shares who and what inspired and influenced him to write his bestselling book, Built to Sell! This was a special interview for me because John's book influenced, inspired, and guided me towards selling my company, Yashi, in 2015. ABOUT JOHN WARRILLOW: John Warrillow is the creator of The Value Builder System. He is also the author of The Automatic Customer and Built to Sell. WHERE TO FIND JOHN WARRILLOW:→ Twitter: https://twitter.com/johnwarrillow→ Buy "Built to Sell" book: https://amzn.to/3wVPGyiWHERE TO FIND JAY GOULD:→ Twitter: https://twitter.com/jaygould/→ Newsletter: https://bit.ly/3CH2fyU/→ YouTube: https://www.youtube.com/jasondgould/WHERE TO FIND THE SHOW:→ iTunes: https://apple.co/2XDtFqp→ Spotify: https://spoti.fi/3ksPgL2→ YouTube: https://bit.ly/2ZkCWV9→ BuzzSpout: https://bit.ly/3nUnqJV

THINK Business with Jon Dwoskin
Relevancy About Automatic Customer

THINK Business with Jon Dwoskin

Play Episode Listen Later Nov 15, 2021 25:21


Jon talks with John Warrillow, Founder, and CEO of The Value Builder System, about the relevancy of what people should be thinking about when it comes to automatic customers. John Warrillow is the founder of The Value Builder System™, simple software for building the value of a company used by thousands of businesses worldwide. Offered by a global network of independent advisors known as Certified Value Builders, The Value Builder System™ incorporates several diagnostic tools, including the Value Builder Score. Those businesses that achieve a Value Builder Score of 90 or greater are worth double the average-performing business. His best-selling book Built to Sell: Creating a Business That Can Thrive Without You was recognized by both Fortune and Inc. as one of the best business books of 2011 and has been translated into 12 languages. John is the host of Built to Sell Radio, ranked by Forbes as one of the world's 10 best podcasts for business owners. In 2015, John wrote another best-selling book, The Automatic Customer: Creating a Subscription Business in Any Industry. John completes the trilogy with his latest book, The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. Prior to founding The Value Builder System, he started and exited four companies, including one acquired by a public company. He lives with his family in Toronto. You can follow John's work by signing up at BuiltToSell.com.    Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with John Warrillow: Website: valuebuildersystem.com Twitter: @johnwarrillow, @builttosell LinkedIn: https://www.linkedin.com/in/john-warrillow-a54b241/ Facebook: https://www.facebook.com/ValueBuilder/

How I Built It
Why Subscriptions are Crucial to Your Business with John Warrillow

How I Built It

Play Episode Listen Later Nov 1, 2021 45:04


Subscription services are increasingly popular and for good reason. On top of creating more predictable income for your business, they allow you to really focus and serve your subscribers instead of constantly trying to grind out new sales. Plus, it makes your business more sellable. We'll talk about all of that and more in this week's episode with John Warrillow, best-selling author of Built to Sell, The Automatic Customer, and The Art of Selling your business. And in Build Something More, we'll even talk about what it's like to write a best-selling book! Top Takeaways: Subscriptions make your business more predictable, more sellable, and place less pressure on your sales process. One Sale → One Payment vs. One Sale → regular monthly payments.You need to go all-in for a subscription business to work. Giving people a choice between one time and subscription will usually result in fewer (if any) subscriptions.When it comes to subscription fatigue, you need to demonstrate value in a tangible way. A 10% discount won't do that. But showing 10x more value will. Show Notes: John WarrilowThe Art of Selling Your Bussiness: Winning StrategiesThe Automatic CustomerJodie Cook: Built to Sell RadioHow to Hire a VA That Actually Helps with Matthew YahesLaunch by Jeff WalkerGrowing a Multilingual Newsletter (on the side!) with Maciek PalmowskiBuild Something Club

Amplify Your Mindset with Ricky Kalmon
John Warrillow - Founder of The Value Builder System™

Amplify Your Mindset with Ricky Kalmon

Play Episode Listen Later Sep 15, 2021 25:07


As the best-selling author of Built to Sell, The Automatic Customer, The Art of Selling Your Business and founder of The Value Builder System™, John Warrillow is the business model expert sought out by the likes of Tim Ferriss and Inc for his proven methodology in adding millions to the value of a business. John's also amassed the world's largest library of entrepreneurial exit stories as the host of Built to Sell Radio, 300+ episodes in and ranked by Forbes as one of the world's 10 best podcasts for business owners.

ScaleUpRadio's podcast
Creating Recurring Revenue

ScaleUpRadio's podcast

Play Episode Listen Later Aug 16, 2021 50:39


On this week's episode of ScaleUp Radio, we're bringing you a recent webinar that I hosted, based around Creating Recurring Revenue Streams.   Now, this could be something that you are already familiar with, but you aren't sure how it could fit into your business model - well, that's what we're hoping to show you with this episode.   Creating Recurring Revenue, you may have heard it referred to as Passive Income, is, in its most basic form, an income stream that needs some initial investment, but will essentially run itself, whilst creating an income for your business.   We'll talk through the importance of a recurring revenue stream for your business, I'll talk through 9 possible models that you can look at and see which is the best one for your company   You'll also hear from other business owners who are giving their experience, thoughts and questions about creating a recurring revenue for you business.   There really is an awful lot of value in this episode, and I'm sure that you'll be able to take something away and act upon it straight away.   The Automatic Customer by John Warrillow - https://www.waterstones.com/book/the-automatic-customer/john-warrillow/9780241247006   ScaleUp Radio cannot be held responsible for the content of third party websites   Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.   You can get in touch with Kevin here: kevin@biz-smart.co.uk  

The Site Shed
Creating a Recurring Revenue Model in a Trade Business

The Site Shed

Play Episode Listen Later Aug 3, 2021 27:34


When you've concluded that your company is saleable after going over the minds of potential acquirers, the next thing that you'd want to do is to make sure that you will get the right value for all the hard work you've poured into your business. While most businesses could prove worthy of a huge sum, the dilemma comes in when they don't know how to show buyers what their value is. How then do you avoid getting less than what you deserve from selling your company? In this second part of my conversation with John Warrilow, we discuss the necessary preparations that business owners should do to seal the right deal come selling time. We also talk about possible scenarios that company owners may find themselves in after selling.  This is an episode you will surely benefit from if you are planning to sell your company in the future. Discussion Points:  0:00 The Elevation Program 3:18 Welcome back, John  4:21 How relevant is documenting the work that you do 6:50 Pre-Diligence 9:30 Centralization and collation of documents 12:07 The three kinds of business buyers 14:47 The strategic buyer 15:58 Why do you want to sell?  17:48 Talking about your company's worth  21:30 Reaching the point of financial freedom 24:03 Your first business as your training wheels business 27:15 You're growing and growing or you're ripe and rotting About the Guest:  John Warrillow is the founder of The Value Builder System™, a simple software for building the value of a company used by thousands of businesses worldwide. Offered by a global network of independent advisors known as Certified Value Builders, The Value Builder System™ incorporates several diagnostic tools, including the Value Builder Score. Those businesses that achieve a Value Builder Score of 90 or greater are worth double the average-performing business.  John's best-selling book “Built to Sell: Creating a Business That Can Thrive Without You” was recognized by both Fortune and Inc. as one of the best business books of 2011 and has been translated into 12 languages. He is the host of Built to Sell Radio, ranked by Forbes as one of the world's 10 best podcasts for business owners.  In 2015, John wrote another best-selling book, “The Automatic Customer: Creating a Subscription Business in Any Industry.” John completes the trilogy with his latest book, “The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top.”  Prior to founding The Value Builder System, he started and exited four companies, including one acquired by a public company.  Resources:  The Opportunity Assessment (FREE GIVEAWAY FOR A LIMITED TIME) https://tradie.wiki/grow Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed Collect free gifts in the Built to Sell homepage http://builttosell.com/shed Check out the Built to Sell website www.BuiltToSell.com  Follow John and Built to Sell on Twitter  @JohnWarrillow @BuiltToSell Books mentioned in this episode:  The Automatic Customer https://amzn.to/3uL5AcI Built to Sell https://amzn.to/3y6UjFM The Art of Selling Your Business https://amzn.to/3oe6zj8 Search Engine Optimization 3rd Edition https://amz.run/4lzk Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now.

The Published Author Podcast
Author of Built to Sell Shares How His Book Launched A Business

The Published Author Podcast

Play Episode Listen Later Jul 7, 2021 32:44 Transcription Available


For some author-entrepreneurs, success isn't planned. Instead, it comes from a series of events and being able to see opportunities in those events.  This is definitely the story with John Warrillow. He built a successful market research business, with more than $6 million in revenue. Clients included The Bank of America and American Express, and because each job was custom, the profit margins were around 30 percent.  My Business Was Worth Nothing  One day, John decided to sell his business, assuming it was worth a lot of money. He soon discovered that because he did most of the research and sales, there was actually nothing to sell. John had built a business where he was the most valuable asset.  Recalls John: “For me, it was like getting kicked in the groin, it was brutal. It really inspired this journey that I went on to try to understand what makes a business valuable.   “Ultimately, we transformed that company. We hired sales people, created recurring revenue, a subscription model, etc. It was acquired years later by a publicly traded company in New York, a New York Stock Exchange listed company,” details John.   John details this experience in his first book Built To Sell. This book was recognized by Fortune and Inc magazines as one of the best business books of 2011. It's been translated into 12 languages and since publication has sold almost the same number of copies every week, within plus or minus 20 percent. It's one of those rare evergreen books that just keeps selling.   The Amazing Journey To Value Builder  Today, John helps companies build and accelerate the value of their company leading up to an exit. He runs a company called Value Builder, which is software used by business advisors to market themselves and to add a value building practice to their firm.   He tells Published Author show host Josh Steimle that this part of his entrepreneurial journey began after writing Built To Sell,   A questionnaire on the Built To Sell helped businesses determine whether their business was sellable. “Suddenly, we started getting calls from advisors, accounting firms, merger and acquisition firms, asking ‘Could we license that questionnaire on your website?',” says John.   “That triggered a light bulb for me to say ‘Why don't I build some tools for advisors to use?' And that's what started Value Builder, which evolved into a practice management software for advisors to use in their firms.”  The Importance Of Recurring Revenue  John's subsequent books are The Automatic Customer: Creating a Subscription Business in Any Industry, published in 2015, and the newly published The Art Of Selling Your Business.    He explains that he wrote The Automatic Customer with much more intention and more thoughtfully than Built To Sell.   John explains what he set out to do with The Automatic Customer. “Built to Sell talks thematically about how do you create a business that's not dependent on you. But I had underestimated and given short shrift to this concept of recurring revenue. I just hadn't made it a big enough deal.   “What I came to learn through doing some of the research for Value Builder is that recurring revenue is this incredible secret sauce for building a valuable company. If you don't have recurring revenue, it's gonna be very difficult to create a sort of transferable value. And so that's what inspired The Automatic Customer.”  Why Selling Your Business Is An Art, Not a Science  John's podcast, Built To Sell Radio, alerted him to the fact that some entrepreneurs are able to sell their businesses for much more than the accepted industry average.   “I was fascinated by what they were doing differently than all the other folks. And so that's what I really wanted to begin with The Art Of Selling Your Business. This is a bit of a frustration for me . . . valuation experts—people who value businesses—parade around as if there's some formula that values a company and that they are the ultimate arbiters of what a business is worth.   In John's experience, businesses can be viewed very differently in terms of value by different acquirers. In The Art Of Selling Your Business John explains that there is indeed an art to selling a business you've worked hard to build.   “It's not just zeros and ones. It's not just Excel spreadsheets. There's a way you position your company, market your business,” he details. “There's a way you go about romancing the buyer, so that it entices them into wanting to own your company. And that's not something you could put in a spreadsheet. And that's what I wanted to communicate with this book.”  Learn more: If you appreciated this episode, listen to:  Bestselling Author Tells How Books Built His Career  And:  Entrepreneurs, The World Needs Your Book. Don't Let Anyone Talk You Out Of It  LINKS LinkedIn FaceBook Twitter BuiltToSell.com BuiltToSell Radio (podcast) SUBSCRIBE TO THE PUBLISHED AUTHOR PODCAST  If you enjoyed this episode, don't forget to subscribe on Apple Podcasts, Spotify, Google Podcasts, or anywhere else you listen to podcasts. You can also watch episodes of the podcast on YouTube.  And if you want to spread the word, please give us a five-star review (we read every single one!) and share this page with your friends.   We also share valuable snippets from podcast episodes on Instagram, Twitter, LinkedIn, and Facebook.  ABOUT THE HOST  The Published Author Podcast is hosted by Josh Steimle, founder of Published Author. Josh is a book author himself and his article writing has been featured in over two dozen publications including Time, Forbes, Fortune, Mashable, and TechCrunch. He's a TEDx speaker, the founder of the global marketing agency MWI, a skater, father, and husband, and lives on a horse farm in Boston. Learn more at JoshSteimle.com.

Wild Business Growth Podcast
#151: John Warrillow - Built to Sell, The Art of Selling Your Business

Wild Business Growth Podcast

Play Episode Listen Later Jul 7, 2021 34:16


John Warrillow, the Bestselling Author of Built to Sell, The Automatic Customer, and The Art of Selling Your Business, joins the show to share his journey from being involved in every aspect of business to exiting four companies. Hear how to work on your business vs. in your business, develop recurring revenue, the difference between those who sell their business vs. those who don't, how to add a personal touch on social media, and John's favorite extreme sport. Connect with John at BuiltToSell.com/Wild

The Published Author Podcast
Entrepreneur Who Helps Inventors On How He Wrote Bestselling, Five-Star Book

The Published Author Podcast

Play Episode Listen Later Jun 30, 2021 35:28 Transcription Available


For some author-entrepreneurs, success isn't planned. Instead, it comes from a series of events and being able to see opportunities in those events.  This is definitely the story with John Warrillow. He built a successful market research business, with more than $6 million in revenue. Clients included The Bank of America and American Express, and because each job was custom, the profit margins were around 30 percent.  My Business Was Worth Nothing  One day, John decided to sell his business, assuming it was worth a lot of money. He soon discovered that because he did most of the research and sales, there was actually nothing to sell. John had built a business where he was the most valuable asset.  Recalls John: “For me, it was like getting kicked in the groin, it was brutal. It really inspired this journey that I went on to try to understand what makes a business valuable.   “Ultimately, we transformed that company. We hired sales people, created recurring revenue, a subscription model, etc. It was acquired years later by a publicly traded company in New York, a New York Stock Exchange listed company,” details John.   John details this experience in his first book Built To Sell. This book was recognized by Fortune and Inc magazines as one of the best business books of 2011. It's been translated into 12 languages and since publication has sold almost the same number of copies every week, within plus or minus 20 percent. It's one of those rare evergreen books that just keeps selling.   The Amazing Journey To Value Builder  Today, John helps companies build and accelerate the value of their company leading up to an exit. He runs a company called Value Builder, which is software used by business advisors to market themselves and to add a value building practice to their firm.   He tells Published Author show host Josh Steimle that this part of his entrepreneurial journey began after writing Built To Sell,   A questionnaire on the Built To Sell helped businesses determine whether their business was sellable. “Suddenly, we started getting calls from advisors, accounting firms, merger and acquisition firms, asking ‘Could we license that questionnaire on your website?',” says John.   “That triggered a light bulb for me to say ‘Why don't I build some tools for advisors to use?' And that's what started Value Builder, which evolved into a practice management software for advisors to use in their firms.”  The Importance Of Recurring Revenue  John's subsequent books are The Automatic Customer: Creating a Subscription Business in Any Industry, published in 2015, and the newly published The Art Of Selling Your Business.    He explains that he wrote The Automatic Customer with much more intention and more thoughtfully than Built To Sell.   John explains what he set out to do with The Automatic Customer. “Built to Sell talks thematically about how do you create a business that's not dependent on you. But I had underestimated and given short shrift to this concept of recurring revenue. I just hadn't made it a big enough deal.   “What I came to learn through doing some of the research for Value Builder is that recurring revenue is this incredible secret sauce for building a valuable company. If you don't have recurring revenue, it's gonna be very difficult to create a sort of transferable value. And so that's what inspired The Automatic Customer.”  Why Selling Your Business Is An Art, Not a Science  John's podcast, Built To Sell Radio, alerted him to the fact that some entrepreneurs are able to sell their businesses for much more than the accepted industry average.   “I was fascinated by what they were doing differently than all the other folks. And so that's what I really wanted to begin with The Art Of Selling Your Business. This is a bit of a frustration for me . . . valuation experts—people who value businesses—parade around as if there's some formula that values a company and that they are the ultimate arbiters of what a business is worth.   In John's experience, businesses can be viewed very differently in terms of value by different acquirers. In The Art Of Selling Your Business John explains that there is indeed an art to selling a business you've worked hard to build.   “It's not just zeros and ones. It's not just Excel spreadsheets. There's a way you position your company, market your business,” he details. “There's a way you go about romancing the buyer, so that it entices them into wanting to own your company. And that's not something you could put in a spreadsheet. And that's what I wanted to communicate with this book.”  Learn more: If you appreciated this episode, listen to:  Bestselling Author Tells How Books Built His Career  And:  Entrepreneurs, The World Needs Your Book. Don't Let Anyone Talk You Out Of It  LINKS LinkedIn FaceBook Twitter BuiltToSell.com BuiltToSell Radio (podcast) SUBSCRIBE TO THE PUBLISHED AUTHOR PODCAST  If you enjoyed this episode, don't forget to subscribe on Apple Podcasts, Spotify, Google Podcasts, or anywhere else you listen to podcasts. You can also watch episodes of the podcast on YouTube.  And if you want to spread the word, please give us a five-star review (we read every single one!) and share this page with your friends.   We also share valuable snippets from podcast episodes on Instagram, Twitter, LinkedIn, and Facebook.  ABOUT THE HOST  The Published Author Podcast is hosted by Josh Steimle, founder of Published Author. Josh is a book author himself and his article writing has been featured in over two dozen publications including Time, Forbes, Fortune, Mashable, and TechCrunch. He's a TEDx speaker, the founder of the global marketing agency MWI, a skater, father, and husband, and lives on a horse farm in Boston. Learn more at JoshSteimle.com.

Elevate with Robert Glazer
John Warrillow on Building A Business You Can Sell

Elevate with Robert Glazer

Play Episode Listen Later Jun 8, 2021 47:39


John Warrillow is the founder of the Value Builder System, a software program that helps thousands of businesses build more value for customers and investors. He is also the bestselling author of three books, Built To Sell, The Automatic Customer, and his latest, The Art of Selling Your Business, which came out in January 2021. He is also the host of Built To Sell Radio. John joined host Robert Glazer on the Elevate Podcast to talk about how to build a business that attracts lifetime customers and create your exit strategy.

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
The Automatic Customer -- John Warrillow // The ValueBuilder System

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

Play Episode Listen Later Jun 3, 2021 10:56


Ben continues his discussion with John Warrillow, the president of The ValueBuilder System, about building a business that finds auto automatic customers. How can small businesses find their automatic customer? John authored the book Automatic Customer that speaks on just that. Today, Ben and John discuss building automations and how you can find your automatic customer. Show NotesConnect With: John Warrillow: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ambitious Entrepreneur Show
[Ep#299] Building with the end in mind

Ambitious Entrepreneur Show

Play Episode Listen Later Jun 3, 2021 35:42


Building with the end in mind Joining me today is John Warrillow. John's best-selling book Built to Sell was recognized by both Fortune and Inc. as one of the best business books of 2011. In 2015, John wrote another best-selling book, The Automatic Customer.  John completes the trilogy with his latest book, The Art of [...] The post [Ep#299] Building with the end in mind appeared first on The Ambitious Entrepreneur Podcast Network.

The Ambitious Entrepreneur Podcast Network
[Ep#299] Building with the end in mind

The Ambitious Entrepreneur Podcast Network

Play Episode Listen Later Jun 3, 2021 35:42


Building with the end in mind Joining me today is John Warrillow. John's best-selling book Built to Sell was recognized by both Fortune and Inc. as one of the best business books of 2011. In 2015, John wrote another best-selling book, The Automatic Customer.  John completes the trilogy with his latest book, The Art of [...] The post [Ep#299] Building with the end in mind appeared first on The Ambitious Entrepreneur Podcast Network.

MarTech Podcast // Marketing + Technology = Business Growth
The Automatic Customer -- John Warrillow // The ValueBuilder System

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later Jun 3, 2021 10:56


Ben continues his discussion with John Warrillow, the president of The ValueBuilder System, about building a business that finds auto automatic customers. How can small businesses find their automatic customer? John authored the book Automatic Customer that speaks on just that. Today, Ben and John discuss building automations and how you can find your automatic customer. Show NotesConnect With: John Warrillow: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

The Savvy Dentist with Dr Jesse Green
310: Building a Valuable Practice

The Savvy Dentist with Dr Jesse Green

Play Episode Listen Later May 25, 2021 44:56


In this episode of the Savvy Dentist Podcast, we are going to explore the art of selling your business. I am joined by the entrepreneur's entrepreneur, John Warrillow, who has started, grown and sold several businesses. He is also the author of 3 best-selling books – Built to Sell, The Automatic Customer, and The Art of Selling Your Business – which I have learned so much from. He is the host of Built to Sell Radio and has been featured in many publications worldwide. We chat about the processes, ins, and outs of exiting and selling businesses.    In this episode we discuss: [02:53] How Jesse applied the lessons from Built to Sell in the dental industry. [04:13] The reason why some businesses never get sold. [06:45] Key drivers of enterprise value within service-based industries. [10:58] Knowing the right time for exiting a business. [16:05] Selling businesses because of exhaustion and burnout. [19:44] Planning for exiting businesses, handling transitions, and selling regrets. [27:05] How to ameliorate concerns on privacy and how to create a competitive bidding process. [31:05] Key things you should look for in the negotiation process. [33:56] Finding a reasonable price for your business. [37:56] Negotiating or ameliorating earn out. [41:31] Pearls of wisdom for the art of selling your business.

The Savvy Dentist with Dr Jesse Green
310. Building a Valuable Practice

The Savvy Dentist with Dr Jesse Green

Play Episode Listen Later May 25, 2021 44:57


     In this episode of the Savvy Dentist Podcast, we are going to explore the art of selling your business. I am joined by the entrepreneur's entrepreneur, John Warrillow, who has started, grown and sold several businesses. He is also the author of 3 best-selling books – Built to Explore, The Automatic Customer, and The Art of Selling Your Business – ...   Read more... This article is copyright ©  Dr Jesse Green The post 310. Building a Valuable Practice appeared first on Dr Jesse Green.

Paul Green's MSP Marketing Podcast
Episode 76: 9 critical areas to build a multi-million $$$ MSP

Paul Green's MSP Marketing Podcast

Play Episode Listen Later Apr 27, 2021 54:43


In this week’s episode It’s a challenge facing most MSPs: how can you grow bigger… with a small team? Well, this special episode will definitely help Paul has an extended interview with an MSP owner who achieved huge success with a small team His fascinating journey has been broken down into 9 critical areas for you to focus on Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul’s special guest was Luis Giraldo from N-able, talking about how he grew a very profitable MSP with limited staff Check out the Café con Luis webinar / podcast series The following books were mentioned: Built To Sell and Automatic Customer by John Warrillow, plus Start With Why by Simon Sinek and Value-Based Fees by Alan Weiss For more fascinating long-form interviews with leading figures in the channel, check out the Studio section of the new N-able website On May 4th Paul will be joined by Andrew Eardsley from MSP Easy Tools talking about some hidden security problems in Office 365 Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com Episode transcription Luis Giraldo: Fresh every Tuesday for MSPs around the world. This is an MSP Marketing Podcast special. Paul Green: Hello, and welcome to a very special edition of the podcast. Now this week, we’re going to get rid of the usual format, because there’s someone fascinating that I want you to listen to for the next 20, 30 minutes or so. He’s someone that I’ve come to know fairly well over the last couple of weeks, because we’ve been spending what seems like a never ending series of video calls and interviews, and just sitting, talking to each other, even though he’s many, many thousands of miles away from me. Paul Green: So I’m going to introduce you to a guy who has built an MSP from scratch up to a 1.2 million pound business. And in fact, he did that just with himself and a tiny, tiny number of staff. He’s going to tell us today exactly how he did that and how you can take some of the mistakes that he made along the way and many of the things that he got right and turn them into useful things for your business. He’s also goin

Paul Green's MSP Marketing Podcast
Episode 76: 9 critical areas to build a multi-million $$$ MSP

Paul Green's MSP Marketing Podcast

Play Episode Listen Later Apr 26, 2021 54:43


In this week’s episode It’s a challenge facing most MSPs: how can you grow bigger… with a small team? Well, this special episode will definitely help Paul has an extended interview with an MSP owner who achieved huge success with a small team His fascinating journey has been broken down into 9 critical areas for you to focus on Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul’s special guest was Luis Giraldo from N-able, talking about how he grew a very profitable MSP with limited staff Check out the Café con Luis webinar / podcast series The following books were mentioned: Built To Sell and Automatic Customer by John Warrillow, plus Start With Why by Simon Sinek and Value-Based Fees by Alan Weiss For more fascinating long-form interviews with leading figures in the channel, check out the Studio section of the new N-able website On May 4th Paul will be joined by Andrew Eardsley from MSP Easy Tools talking about some hidden security problems in Office 365 Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com Episode transcription Luis Giraldo: Fresh every Tuesday for MSPs around the world. This is an MSP Marketing Podcast special. Paul Green: Hello, and welcome to a very special edition of the podcast. Now this week, we’re going to get rid of the usual format, because there’s someone fascinating that I want you to listen to for the next 20, 30 minutes or so. He’s someone that I’ve come to know fairly well over the last couple of weeks, because we’ve been spending what seems like a never ending series of video calls and interviews, and just sitting, talking to each other, even though he’s many, many thousands of miles away from me. Paul Green: So I’m going to introduce you to a guy who has built an MSP from scratch up to a 1.2 million pound business. And in fact, he did that just with himself and a tiny, tiny number of staff. He’s going to tell us today exactly how he did that and how you can take some of the mistakes that he made along the way and many of the things that he got right and turn them into useful things for your business. He’s also

The Contractor Fight with Tom Reber
TCF373: Build a Valuable Business with John Warrilow

The Contractor Fight with Tom Reber

Play Episode Listen Later Apr 26, 2021 71:33


Even if you have no plans to sell your business, you should build it so that others want to buy it! Tom’s guest today is John Warrilow, author of Built to Sell, The Automatic Customer, and most recently, The Art of Selling Your Business which is based on concepts from his Build to Sell podcast. John reveals the secrets of building a business that’ll have buyers knocking at your door!    In this episode, we talk about… The secret sauce of recurring revenue  Niching down and the Trojan Horse effect  How offering highly differentiated services builds your value      The essence of building a valuable company is that it works without you Recognizing the value of freedom vs. wealth creation   Why sales is the toughest role to fill      Sell less to sell more: Productize your service by offering programs and packages Inject as much or more pride in building a company than you do in your job Qualities of an ideal sales person and the ultimate job of any sales manager 3 Drivers of Company’s Value : Hub & Spoke Recurring Revenue Growth potential  Running a company is not a life sentence and it’s okay if you want to sell it    Links to resources: Grab your free gifts at Built to Sell Built to Sell Radio Contractor Sales Academy Next Level Live 2021 The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! Learn how to market like a pro in our Marketing Boot Camp!  Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast   Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

Legal Mastermind Podcast
EP 99 - John Warrillow (Built To Sell) - How to Build Your Law Firm to Have the Ability to Sell

Legal Mastermind Podcast

Play Episode Listen Later Apr 5, 2021 34:47


John Warrillow is the Author of Built to Sell, The Automatic Customer, and The Art of Selling Your Business recently released in January 2021. John also has a podcast “Built to Sell” that you can find on builttosell.com with new episodes releasing every week.On This Episode, We Discuss ...- First Steps to Take in Separating Yourself from Your Business- Tactics that Work Well in Retaining Employees- Importance of Documenting Processes- Strategies John is Excited About from The Art of Selling Your Business- Empowering Employees to Think Like Owners (Yes-able Solution)

Uncommon Results Podcast - Faster Growth. Higher Profits. Richer Exits.
Part I - Lessons from 300+ Exits - The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top

Uncommon Results Podcast - Faster Growth. Higher Profits. Richer Exits.

Play Episode Listen Later Mar 29, 2021 19:44


John Warrillow is the founder of The Value Builder System, a company that helps business owners improve the value of their company. He's also the author of Built to Sell, The Automatic Customer, and the Art of Selling Your Business. John hosts the Built to Sell Radio Show where he interviews entrepreneurs and business owners that have successfully sold their companies. In Part 1, we talk about John's newest book, “The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. This book is the third in a series of helping business owners improve their business and put them in a position to achieve financial and personal freedom.

Uncommon Results Podcast - Faster Growth. Higher Profits. Richer Exits.
Part II - Lessons from 300+ Exits - The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top

Uncommon Results Podcast - Faster Growth. Higher Profits. Richer Exits.

Play Episode Listen Later Mar 29, 2021 31:00


John Warrillow is the founder of The Value Builder System, a company that helps business owners improve the value of their company. He's also the author of Built to Sell, The Automatic Customer, and the Art of Selling Your Business. John hosts the Built to Sell Radio Show where he interviews entrepreneurs and business owners that have successfully sold their companies. In Part 2, we dig into some of the best strategies in John's newest book, “The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top.” This book is the third in a series of helping business owners improve their business and put them in a position to achieve financial and personal freedom.

The Soul of Enterprise: Business in the Knowledge Economy

Ron and Ed welcome the author of The Automatic Customer, John Warillow. John's work has been a staple of the presentations that Ron and Ed have given on subscription-based pricing since the beginning. His nine models for subscription businesses lay the foundation for almost all subscriptions you will encounter. Join us for what promises to be an enlightening conversation.

The Soul of Enterprise: Business in the Knowledge Economy

Ron and Ed welcome the author of The Automatic Customer, John Warillow. John's work has been a staple of the presentations that Ron and Ed have given on subscription-based pricing since the beginning. His nine models for subscription businesses lay the foundation for almost all subscriptions you will encounter. Join us for what promises to be an enlightening conversation.

The Soul of Enterprise: Business in the Knowledge Economy

Ron and Ed welcome the author of The Automatic Customer, John Warillow. John's work has been a staple of the presentations that Ron and Ed have given on subscription-based pricing since the beginning. His nine models for subscription businesses lay the foundation for almost all subscriptions you will encounter. Join us for what promises to be an enlightening conversation.

Growth Driven
The Art of Selling Your Business with Author, John Warrillow

Growth Driven

Play Episode Listen Later Feb 6, 2021 35:53


The Art of Selling Your Business with Author, John WarrillowIt's the ability to do whatever you want, whenever you want. It's the ultimate reward of selling your business. But selling a company can be confusing, and one wrong step can easily cost you dearly.The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top is the last in a trilogy of books by author John Warrillow on building value. The first, Built to Sell, encouraged small business owners to begin thinking about their business as more than just a job. The Automatic Customer tagged recurring revenue as the core element in a valuable company and provided a blueprint for transforming almost any business into one with an ongoing annuity stream.Warrillow completes the set with The Art of Selling Your Business. This essential guide to monetizing a business is based on interviews the author conducted on his podcast, Built to Sell Radio, with hundreds of successfully cashed-out founders.

The Over 50 Entrepreneur
John Warrillow | Key Considerations When Thinking About Selling Your Company

The Over 50 Entrepreneur

Play Episode Listen Later Jan 6, 2021 37:24


Our guest on this week's Over 50 Entrepreneur Podcast is CEO of the Value Builder System, John Warrillow. John is also the host of the Built to Sell Radio podcast as well as the author of Built to Sell: Creating a Business That Can Thrive Without You, The Automatic Customer, and The Art of Selling Your Business. John says, “Society places a tremendous premium on business ownership, so I think in many cases, we get a bit addicted to that sense of fulfillment that comes with running a company, even though in many cases we've stopped feeling the freedom.”We chat about Built to Sell, as well as: The importance of taking risks in business Becoming risk-averse when you are spearheading your business Always considering the next chapter Buying and selling with private equity groups  And more

The Smart and Savvy Business Exit with Ellen McIlhenny
3. THE SMART AND SAVVY EXIT - THE AUTOMATIC CUSTOMER- ELLEN MCILHENNY

The Smart and Savvy Business Exit with Ellen McIlhenny

Play Episode Listen Later Dec 8, 2020 15:00


Today we will talk about one of the value drivers that was outlined in John Warrillow's book Built to Sell We will be talking about recurring revenue which was the topic of his book The Automatic Customer 

The Smart and Savvy Business Exit with Ellen McIlhenny
1. THE SMART AND SAVVY EXIT - THE AUTOMATIC CUSTOMER- ELLEN MCILHENNY

The Smart and Savvy Business Exit with Ellen McIlhenny

Play Episode Listen Later Dec 8, 2020 14:57


Today we will talk about one of the value drivers that was outlined in John Warrillow's book Built to Sell We will be talking about recurring revenue which was the topic of his book The Automatic Customer 

The Smart and Savvy Business Exit with Ellen McIlhenny
2. THE SMART AND SAVVY EXIT - THE AUTOMATIC CUSTOMER- ELLEN MCILHENNY

The Smart and Savvy Business Exit with Ellen McIlhenny

Play Episode Listen Later Dec 8, 2020 14:59


Today we will talk about one of the value drivers that was outlined in John Warrillow's book Built to Sell We will be talking about recurring revenue which was the topic of his book The Automatic Customer 

The Smart and Savvy Business Exit with Ellen McIlhenny
4. THE SMART AND SAVVY EXIT - THE AUTOMATIC CUSTOMER- ELLEN MCILHENNY

The Smart and Savvy Business Exit with Ellen McIlhenny

Play Episode Listen Later Dec 8, 2020 14:59


Today we will talk about one of the value drivers that was outlined in John Warrillow's book Built to Sell We will be talking about recurring revenue which was the topic of his book The Automatic Customer 

Hack The Matrix
Corporate Communism and the Automatic Customer

Hack The Matrix

Play Episode Listen Later Nov 27, 2020


Word of warning: this one gets a little conspiratorial. One of the best things that ever happened to my business was figuring out how to create automatic customers. Instead of going out and making new sales each month, we focused on a subscription model that brought in guaranteed payments every 30 days. We did this back in 2015, and since then, the continuity approach to business has become even more popular. I mean, who wouldn't want customers that come back and pay, month after month? But, could this model have a downside for society? What does it have to do with the World Economic Forum? How will it play into their rumored "Great Reset"? And what will the combination of all this mean for small to medium business owners like you? I invite you to explore these questions with me in this week's episode of the podcast. But you might not like where the answers lead. Listen at your own risk. Also, check out my recent appearance on The School Sucks Project, mentioned at the end of this week's show. https://schoolsucksproject.com/behaviorism-never-dies-with-nathan-fraser-podcast-687/ Join the FMS Mastermind. Subscribe to the show. Apple Podcast Google Podcast Stitcher Spotify Pocket CastsDownload.

The Freelancers' Show
TFS 375: How to Build a Company from Scratch with Marc Summe

The Freelancers' Show

Play Episode Listen Later Jul 21, 2020 55:27


Guest, Marc Summe shares the ins and outs of building a company from the ground up, especially as it relates to SAS products. As developers, we are not always trained on how to do startups - so check out this very informative episode of The Freelancers Show. Panelists Charles Max Wood Brad Large Guest Marc Summe Sponsors G2i | Enjoy the luxuries of freelancing CacheFly Picks Charles Max Wood: toggl The Obstacle is the Way 12 Week Year Ready Fire Aim Automatic Customer Brad Large: Swagtron Balance Bike Obviously Awesome The New & Faster Way To Teach Your Child How To Ride A Bike Marc Summe: High Output Management Follow on Social Media: The Freelancers Show: @freelancershow

Speaking Of Wealth with Jason Hartman
416: Built To Sell & The Automatic Customer by John Warrilow

Speaking Of Wealth with Jason Hartman

Play Episode Listen Later May 24, 2019 27:27


Jason Hartman talks with John Warrilow, author of Built To Sell, as well as The Automatic Customer, about how to improve your businesses value to the point where you can sell it for top dollar. Personal branding can be great for your business when you start, but can create a rough environment for selling. Listen in as John explains how you can utilize subscription models in today's world to drastically increase your business value. Key Takeaways: [1:18] How John started helping companies increase their value [2:15] How a consulting company John had with blue chip clients and several million dollars in sales was worthless, and how he turned it around [5:22] The 3 attributes to scale [9:19] The good and bad of personal branding [13:02] Don't try to ride your business to the peak and get every last penny before selling, but you want to sell earlier in the game than that [17:17] How much should you be willing to lose in customer acquisition in order to get that monthly recurring revenue? [21:33] The 9 subscription models [24:55] Amazon is a trillion dollar business is because of their subscription models Website: www.ValueBuilder.com

The Dental Experience Podcast with Ryan Vet
Episode 109: Dental Membership Plans - What's the Big Deal?

The Dental Experience Podcast with Ryan Vet

Play Episode Listen Later Oct 22, 2018 36:55


Everyone is talking about dental membership plans these days. Do they even matter? In this episode, Ryan Vet interviews Dave Monahan, the CEO of Kleer. They cover everything from a zoo on Miami Beach to playing basketball with the CEO of Microsoft. Dave also shares about Kleer. Kleer provides membership plans for dental offices.More than membership plans, we talk about the importance of having recurring revenue streams in your practice. This adds value and consistency to your practice. Dave recommends that all dentists read two books on memberships and subscriptions in the office. They include: The Membership Economy and The Automatic Customer. For other dental book recommendations visit our website at www.TheDentalPodcast.com. 

Libros para Emprendedores
#065 - El Cliente Automático - Parte 2

Libros para Emprendedores

Play Episode Listen Later Jul 4, 2017 90:25


Completa la colección. Descubre los otros 5 modelos de suscripción que nos falta revisar. Descubre también qué indicadores económicos necesitas dominar para saber si tu servicio de suscripción funciona, da resultados, es sostenible y puede crecer. Escucha ahora mismo la segunda parte del resumen del libro El Cliente Automático (The Automatic Customer, 2015), libro de John Warrillow, que te explica los 9 tipos de suscripción que puedes crear, sus ventajas e inconvenientes, y el cambio de paradigma que puede significar para tu negocio incorporar este esquema en tus productos. (por si no la escuchaste, aquí tienes la primera parte: http://librosparaemprendedores.net/064 ) ________ Episodio patrocinado por Instituto de Emprendedores: Conoce el Plan Midas, 5 fases y 10 pasos para pasar de no tener ni siquiera una idea de negocio a tener una empresa de éxito, funcionando, generando ingresos y calidad de vida para ti y los tuyos. Enfócate en conseguir tus metas con una empresa que te proporcione los mejores resultados. El Instituto de Emprendedores te da el plan de ruta para alcanzarlo. Contenidos, cursos y coaching grupal con Luis Ramos, de Libros para Emprendedores. Consigue tus metas, ¡AHORA!  ________   En esta página encuentras las notas del episodio de hoy: http://librosparaemprendedores.net/065    Esta es nuestra página oficial de Facebook: http://librosparaemprendedores.net/facebook Nuestro grupo de Retos para emprendedores: http://librosparaemprendedores.net/retos   Además, recuerda que puedes suscribirte al podcast en: - Nuestra página: http://librosparaemprendedores.net/feed/podcast - iTunes: https://itunes.apple.com/mx/podcast/libros-para-emprendedores/id1076142249?l=es - Youtube: http://www.youtube.com/c/LibrosparaemprendedoresNet - Spotify: https://open.spotify.com/show/0qXuVDCYF8HvkEynJwHULb - iVoox: http://www.ivoox.com/ajx-suscribirse_jh_266011_1.html - Spreaker: http://www.spreaker.com/user/8567017/episodes/feed - Stitcher: http://www.stitcher.com/s?fid=81214   y seguirnos en Twitter ( https://twitter.com/EmprendeLibros ) y en Facebook ( https://www.facebook.com/EmprendeLibros/ ). Hosted on Acast. See acast.com/privacy for more information.

Libros para Emprendedores
#064 - El Cliente Automático - Parte 1

Libros para Emprendedores

Play Episode Listen Later Jun 27, 2017 70:04


Deja de buscar clientes. Lo que tú negocio necesita son SUSCRIPTORES. Descubre cómo crear servicios de suscripción mediante los cuáles recibirás ingresos predecibles cada mes, establecerás relaciones a largo plazo con tus clientes, y así poder conseguir optimizar tus gastos fijos y aumentar tus ganancias. Escucha ahora mismo la primera parte del resumen del libro El Cliente Automático (The Automatic Customer, 2015), libro de John Warrillow, que te explica los 9 tipos de suscripción que puedes crear, sus ventajas e inconvenientes, y el cambio de paradigma que puede significar para tu negocio incorporar este esquema en tus productos.   ________ Episodio patrocinado por Instituto de Emprendedores: Conoce el Plan Midas, 5 fases y 10 pasos para pasar de no tener ni siquiera una idea de negocio a tener una empresa de éxito, funcionando, generando ingresos y calidad de vida para ti y los tuyos. Enfócate en conseguir tus metas con una empresa que te proporcione los mejores resultados. El Instituto de Emprendedores te da el plan de ruta para alcanzarlo. Contenidos, cursos y coaching grupal con Luis Ramos, de Libros para Emprendedores. Consigue tus metas, ¡AHORA!  ________   En esta página encuentras las notas del episodio de hoy:  http://librosparaemprendedores.net/064    Esta es nuestra página oficial de Facebook: http://librosparaemprendedores.net/facebook Nuestro grupo de Retos para emprendedores: http://librosparaemprendedores.net/retos   Además, recuerda que puedes suscribirte al podcast en: - Nuestra página: http://librosparaemprendedores.net/feed/podcast - iTunes: https://itunes.apple.com/mx/podcast/libros-para-emprendedores/id1076142249?l=es - Youtube: http://www.youtube.com/c/LibrosparaemprendedoresNet - iVoox: http://www.ivoox.com/ajx-suscribirse_jh_266011_1.html - Spreaker: http://www.spreaker.com/user/8567017/episodes/feed - Stitcher: http://www.stitcher.com/s?fid=81214   y seguirnos en Twitter ( https://twitter.com/EmprendeLibros ) y en Facebook ( https://www.facebook.com/EmprendeLibros/ ). Hosted on Acast. See acast.com/privacy for more information.

eCommerce MasterPlan
John Warrillow author: The Automatic Customer & Built to Sell discusses Subscription eCommerce

eCommerce MasterPlan

Play Episode Listen Later Apr 24, 2017 32:18


John Warrillow runs The Value Builder System a statistically proven methodology for increasing the value of your company. We discuss the role subscription and customer life time value has in power the growth of any business. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

48 Days to the Work You Love Internet Radio Show
What happens to 48 Days after Dan is gone?

48 Days to the Work You Love Internet Radio Show

Play Episode Listen Later Jan 20, 2017 49:47


What happens to 48 Days after Dan is gone? I just don't know how to dive right in and make money as a Realtor. I'd like additional clarification about your thoughts on blogging, podcasting, newsletters, etc, being marketing avenues rather than the core business. As a very creative type, I love the process of beginning new and exciting ventures and adventures but the reality is;  I really don't like the maintaining part. I want to use my skill in sales for Christian business but I don't know where to start. We have decided, after many years of struggle in our small, family-owned retail business, to retire and have a Going out of Business Sale, but we have no idea how to go about it. What happens to 48 days after Dan is gone? “I am not afraid…I was born to do this.” – Joan of Arc [Tweet This]    Show Notes: Episode – 01-20-17 Title: N/A Subtitle: N/A Summary: In this episode, Dan Miller responds to a number of questions from our listeners including how to advertise for podcasts, how to close a retail business, and how to sell with integrity. Dan Miller also discusses the question: what happens to 48 Days once Dan miller is gone? This question of ending a chapter in business is one worth discussing and Dan offers a positive outlook on this particular change.  Tune in as Dan offers up his advice from his own life, refers to resources you can use, and addresses your questions about the work you love. Sponsored By: Go to casper.com/sleepyoulove AND use promo code – sleepyoulove – to save $50 off your purchase of the most amazing mattress you've ever slept on   FreshBooks is offering a 30 day, unrestricted free trial to my listeners. To claim it, just go to https://www.freshbooks.com/48days   Time Stamped Show Notes: 01:20 – Preview of Today's Show on What happens to 48 Days after Dan is gone? I just don't know how to dive right in and make money as a Realtor. I'd like additional clarification about your thoughts on blogging, podcasting, newsletters, etc, being marketing avenues rather than the core business. As a very creative type, I love the process of beginning new and exciting ventures and adventures but the reality is; I really don't like the maintaining part. I want to use my skill in sales for Christian business but I don't know where to start. We have decided, after many years of struggle in our small, family-owned retail business, to retire and have a Going out of Business Sale, but we have no idea how to go about it. What happens to 48 days after Dan is gone? “I am not afraid…I was born to do this.” – Joan of Arc 03:47 – Go to com/sleepyoulove AND use promo code – sleepyoulove – to save $50 off your purchase of the most amazing mattress you've ever slept on 05:11 – The new site is live! The new 48 Days Eagles site – This is the best place for moving your career forward 06:02 – Dan will have a webinar talk on Monday, January 23d about Why Your Work is The Pure Evidence of Who You Are on the 48 Days Eagles website 06:32 – Andrew says, I'd like additional clarification about your thoughts on blogging, podcasting, newsletters, etc, being marketing avenues rather than the core business 07:15 – Dan uses most marketing avenues 07:48 – Dan thinks we need to be careful about trying to monetize everything 07:53 – Most of what Dan does is for FREE 08:18 – He believes in the idea of giving value first and he encourages people to do the same 09:24 – Build your audience and build your business 09:33 – Make the majority of your content free before you start asking for money 09:40 – Patricia says, As a very creative type, I love the process of beginning new and exciting ventures and adventures but the reality is; I really don't like the maintaining part. 10:28 – Dan relates to Patricia's question 10:32 – He mentions 2 businesses he had in relation to the question 10:54 – Dan now uses a Venn Diagram for his business 12:28 – Look for things you can add as options 12:38 – Dan talks about Coaching with Excellence 14:13 – Build in the variety, change, and challenge in your business 14:36 – Karen asks Who's the guy that buys books by the pound and resells the paper? 14:46 – His name is Greg Murphy from Cincinnati, Ohio 14:51 – You can find him at https://sevenfigurebooksales.com/ 15:10 – He processes 15 tons of books per day 15:50 – “You may find books in there that has a reasonable value” 17:00 – To ask Dan a question for the podcast – AskDan 17:21 – Danny says, I've been doing a podcast for a year and a half…I was approached today by a friend who happens to be a large player in my field wanting to advertise on my podcast 17:55 – Danny has no idea how much to charge 18:00 – “What metrics should I use to figure out how to market price for advertising on my podcast?” 18:34 – You should be able to find out how many listeners you have per podcast episode 18:47 – Dan uses Libsyn to check how many downloads he's getting 19:16 – Advertisers are not that interested until you have 10K downloads per episode 19:26 – A monthly podcast is a bit unusual and it will take longer to build an audience 19:51 – Increase the frequency of your podcast if you're looking to build an audience 20:03 – $20 per 15-second pre roll per 1000 listeners 20:20 – A 60-second ad would be around $25 20:55 – With 10K listeners, the 15-second spot would be $180 and the longer spot at $250 21:34 – You can ask for about $500 per sponsor 21:58 – Dan discourages having more than 2 sponsors in a podcast 22:53 – Know your numbers 23:03 – FreshBooks is offering a 30 day, unrestricted free trial to my listeners. To claim it, just go to https://www.freshbooks.com/48days 24:40 – If you have a podcast, you have options for how you can generate income 24:44 – Getting paid per spot 24:50 – Using affiliate links 25:05 – Dan shares a story with Dave about when they were first starting out with podcasts 26:50 – Estoria sent a note, I want to use my skill in sales for Christian business but I don't know where to start 27:45 – Pure, professional selling is simply sharing enthusiasm 28:10 – Selling is a transfer of enthusiasm 28:47 – Follow your enthusiasm 29:00 – Find a product that you can sell with integrity 29:45 – David asks, Did I do something wrong in the process? 29:47 – David attended a conference where the head HR person of a company was one of the speakers 29:57 – He gave the HR person a business card and they went to lunch a month later 30:02 – The HR person told David to let him know if he needs anything 30:04 – 3 weeks later, David found a position in their company and he applied online 30:09 – He sent his cover letter and resume along with a post it note 30:14 – David tried to send an email, but he was getting ignored 30:23 – David did not do anything wrong 30:36 – “There are too many things we don't know about, there are too many things we can't control” 30:59 – It's not unusual for an HR person to get 200 applications per week 31:05 – They don't typically respond to those applications unless they want to move forward with the person 31:20 – If it's a position offered online, you might have lost your best opportunity already 31:47 – Search for those positions that are not yet advertised 31:51 – Don't make this your only approach! 32:30 – A question from anonymous, We have decided, after many years of struggle in our small, family-owned retail business, to retire and have a Going out of Business Sale, but we have no idea how to go about it. 33:15 – Ideally, it's a business that you could sell 33:28 – You need to know the steps and very specific laws to go through sales like this 34:21 – Investigate the state laws 34:24 – Set a closing date 34:49 – Make sure to fulfill the legal obligations in your state 35:13 – Dan recommends to get somebody who has experience doing these sales 35:45 – Do a Google search, Professional Liquidation Company Corpus Christi, Texas 36:05 – Dan is familiar with DBWS Retail Sales 36:25 – “We don't plan well for the end of our business” 36:33 – Dan recommends the book, Walk Away Wealthy 37:15 – “Quitting a job or closing a business is not just quitting your desire to make a living” 37:26 – It doesn't mean that you are giving up 37:46 – Don't wait to bring it to a close 38:08 – Dan shares about a chiropractor who bought a practice 39:35 – “There are a lot of reasons for change” 40:12 – Allen says, What happens to 48 days after Dan is gone? 41:02 – Dan has no retirement plans 41:09 – Last year, 48 Days had a business valuation 41:38 – Everything is great BUT the business is greatly dependent on Dan Miller 42:00 – It's not a good way to have a business 42:07 – Dan is now strategically trying to make the business stand on it's own 42:32 – He created a 10-year plan 42:59 – One of the strategies: 48 Days Eagles site 43:15 – The books that Dan uses as guides are: Profit First, Automatic Customer, Walk Away Wealthy and Built to Sell 44:31 – Ruth says, I just don't know how to dive right in and make money as a Realtor 45:53 – INFPs are the most challenging letter combination to find a job 46:29 – Your personality and your physical condition can play into the challenges you're facing 46:44 – Dan encourages to stop focusing on what you can't do 47:12 – Focus on finding that good fit for you 48:52 – Innovate – May 11-12, 2017 49:06 – Coaching with Excellence – May 25-26, August 31-Sept 1, 2017 49:40 – The new 48 Days Eagles site – This is the best place for moving your career forward 49:48 – Dan closes today's podcast 3 Key Points: Building an audience does NOT mean you charge everyone upfront – give free, valuable content FIRST. Track your numbers—It's extremely important to know and understand your metrics as you make those business decisions. Quitting a job or closing a business does not mean you're giving up or stopping your income—it's making room for those new endeavours ahead.   Resources Mentioned: To ask Dan a question for the podcast – AskDan The new 48 Days Eagles site – This is the best place for moving your career forward Go to com/sleepyoulove AND use promo code – sleepyoulove – to save $50 off your purchase of the most amazing mattress you've ever slept on Go to com/48Days and get a free audio of 365 Thank Yous: The Year a Simple Act of Daily Gratitude Changed My Life My interview with Aaron Kerr on Public Domain books FreshBooks is offering a 30 day, unrestricted free trial to my listeners. To claim it, just go to https://www.freshbooks.com/48days Coaching with Excellence – May 25-26, August 31-Sept 1, 2017 Innovate – May 11-12, 2017 Social Media Marketing World – March 22-24th in San Diego Credits: Show Notes provided by Mallard Creatives

The Dan Bradbury Podcast
014: Increasing the value of your company [John Warrillow Interview]

The Dan Bradbury Podcast

Play Episode Listen Later Dec 12, 2016 46:32


Dan Bradbury interviews 'Built to Sell' and 'The Automatic Customer' author John Warrillow about growing a profitable, resilient, sellable business.   They cover topics such as understanding your reasons for starting a business and growth by acquisition. Visit Dan here. Visit John Warrillow here.

The Dentist Money™ Show | Financial Planning & Wealth Management
#40: Jordon Comstock's Recurring Revenue Solution

The Dentist Money™ Show | Financial Planning & Wealth Management

Play Episode Listen Later Sep 14, 2016 22:55


Jordon Comstock is founder of BoomCloud Apps, provider of in-house membership software for dental practices all over the country. Inspired by his deep knowledge of the dental industry, a passion for user interface design, and a book called The Automatic Customer, Jordon built a platform that allows practices to offer, manage, and track a variety of membership solutions for their patients. In this Dentist Money™ interview, Jordon explains how fee-for-service models can work alongside PPO plans to stabilize revenue, expand patient base, and improve retention.

The Art of Authenticity
John Warrillow: How To Grow Your Business

The Art of Authenticity

Play Episode Listen Later Jun 21, 2016 32:06


John Warrillow is the founder of the Value Builder System and the author of the bestselling book, Built To Sell: Creating a business that can thrive without you. It was recognized by both Fortune and Inc. as one of the best business books in 2011. After that, John went on and wrote a book called The Automatic Customer, it's creating a subscription based business in any industry and that was released in February 2015.

The $100 MBA Show
MBA583 Must Read: The Automatic Customer by John Warrillow

The $100 MBA Show

Play Episode Listen Later Apr 4, 2016 13:44


This book will surely give you a different perspective when it comes to membership business models with recurring charges. It highlights the huge benefits of having a business with this fee structure and shows you how you can apply this business model regardless of what kind of business you currently have. You might think that […] The post MBA583 Must Read: The Automatic Customer by John Warrillow appeared first on The $100 MBA.

大師輕鬆讀之輕鬆聽大師
No.600 找客戶不如搶訂戶/The Automatic Customer

大師輕鬆讀之輕鬆聽大師

Play Episode Listen Later Jul 29, 2015 13:31


提到訂購模式,一般人可能會想到雲端服務、遊戲或是雜誌、媒體頻道。然而本書作者想要強調的是,無論你身處哪種行業,你都可以採取訂購模式。因為自動延續的訂戶是你的最佳客戶,也是你最佳的獲利模式。參見原書網址。

大師輕鬆讀之輕鬆聽大師
No.600 找客戶不如搶訂戶/The Automatic Customer

大師輕鬆讀之輕鬆聽大師

Play Episode Listen Later Jul 29, 2015 13:30


提到訂購模式,一般人可能會想到雲端服務、遊戲或是雜誌、媒體頻道。然而本書作者想要強調的是,無論你身處哪種行業,你都可以採取訂購模式。因為自動延續的訂戶是你的最佳客戶,也是你最佳的獲利模式。參見原書網址。

Profit Engines Show - Digital Marketing Success By Matt Coffy
19. His Proven Method On Creating Automatic Customers Revealed! – John Warrillow

Profit Engines Show - Digital Marketing Success By Matt Coffy

Play Episode Listen Later Jun 3, 2015 43:58


Welcome to another episode of Step Up! The podcast for the digital agency business. I want to talk to you about a special guest today we have on, John Warrillow. He has 2 books out that are really important to me and should be for you. He has  Built To Sell which was out around 2010, 2011. And just now, The Automatic Customer which all about the recurring revenue strategy and building your structure around that and the frameworks. We also talked about his The Valued Builder System which is really scaling and trying to control the customer experience and having a real structure around your business and how to go through the process of building and selling. It's really awesome. He's a great guys, a brilliant guy, a really nice guy. This is one of those episodes I really enjoyed and I hope you enjoy as well. And don't forget, Step Up! is brought to you by AgencyBloom. AgencyBloom.com for all your wholesale digital marketing needs. We have the team. You have a project. We work. You win.