Podcasts about team treehouse

Listen Maa Saraswati Aarti and my poem on Maa Saraswati... Podcast sponsor:- Teamtreehouse.com   Special Discount Link for Podcast Listeners:- https://teamtreehouse.com/signup_code/podcorncourses

This episode is sponsored by  Team Treehouse   Get 50% off your first month as a podcast listener through our special discount link.Credit to Speakers:Earl Nightingale Joel Osteen Tony Robbins Jim Rohn Eric Thomas Steve HarveyInstagram - @daily_motivationsorg   Facebook- @daily_motivationsorgInterested in sponsoring this show reach out to us via Dailymotivationsorg@gmail.comTeam Treehouse Get 50% off your first month as a podcast listener through our special discount link.Support the show

Listen Surya Aarti and my poem on Bhagwan Surya....   Podcast sponsor:- Teamtreehouse.com   Special Discount Link for Podcast Listeners:- https://teamtreehouse.com/signup_code/podcorncourses

Listen Shri Ganesh Stuti by Tulsidas ji and my poem on Lord Ganesh.....   Podcast sponsor:- Teamtreehouse.com   Special Discount Link for Podcast Listeners:- https://teamtreehouse.com/signup_code/podcorncourses  

Listen Jagdambe Aarti and my poem on Goddess Durga.....     Podcast sponsor:- Teamtreehouse.com   Special Discount Link for Podcast Listeners:- https://teamtreehouse.com/signup_code/podcorncourses  

#121 - In January 2008, 24-year-old Canadian real estate agent, Lindsay Buziak, received a call of a lifetime. The caller told Lindsay that she needed to purchase a home as soon as possible and had a $1 million budget. Although the call seemed strange, Lindsay agreed to help the woman find the perfect home. Once Lindsay found the perfect property, the woman and her husband agreed to meet Lindsay to view the house. But after the showing, only two people made it out of the house alive.Who killed Lindsay Buziak? Support My WorkIf you love the show, the easiest way to show your support is by leaving us a positive rating with a review. You can also tell your family and friends about Forensic Tales.Patreon - If you would like to get early AD-free access to new episodes, have access to exclusive bonus content, snag exclusive show merch or just want to support what I'm doing, please visit our Patreon page: https://www.patreon.com/forensictalesMerchandise - For t-shirts, stickers, hoodies, coffee mugs & more check out:https://www.teepublic.com/user/forensic-talesSupport Us by Supporting Our Sponsors:The New Reality Paranormal. Listen today: https://www.youtube.com/c/ThenewrealityparanormalBonafide. Get 20% off your first purchase when you subscribe to any product at HelloBonafide.com/tales. Promo code TALES.Team Treehouse. https://teamtreehouse.com/?utm_source=podcast&utm_medium=cpc&utm_campaign=xss+forensic+tales+podcastFor a complete list of sources used in this episode, please visit: forensictales.com.Support the show (https://www.patreon.com/forensictales)

Coding can be a great way to make some extra money or start a freelance career (even as a complete beginner). But where do you start? In this episode, Julia Taylor, CEO and founder of GeekPack, shares her story of building her business as a self-taught coder and offers advice for aspiring freelancers. She's helped countless women learn to code and is passionate about making coding accessible through her own signature program, GeekPack.She discusses why you should consider coding, how to get started, and what to expect as a freelance coder. She also shares her experience dealing with imposter syndrome and how you can use it to your advantage. Whether you're considering a career in tech or even if you're just curious about what coding is all about, this episode is for you!Join us as we discuss:(1) How coding can be a great way to a successful freelance career(2) How to start coding for free, even as a complete beginner(3) The importance of finding a community or mentors when learning to code(4) Why Julia believes that anyone can learn to code(5) How to add value for nonprofits as a way to gain experience and testimonials(6) The challenges of imposter syndrome and how to overcome them(7) How to find success in coding or in freelancing in general by solving people's problemsSponsorThis episode is sponsored by Team Treehouse. Sign up for expert-led video courses to start your journey into coding, programming, and design. Perfect for beginners, intermediate, and advanced learners. Click HERE to learn more now for a special offer!ResourcesConnect with JuliaWebsite & Free 5-Day Coding Challenge: https://go.geekpack.com/live-5-day-coding-challengeInstagram: https://www.instagram.com/julia_the_geek/LinkedIn: https://www.linkedin.com/in/juliathegeekFacebook: https://www.facebook.com/juliathegeek/Want more tips to help you launch & grow your online business? Click here to join the FREE Quit Your Job, Sis Facebook Community!For more inspiring content that will help you up-level in your life & biz, follow me on Instagram @lindsaymhanson. Use #QuitYourJobSis to show you're listening!Support the show (https://www.buymeacoffee.com/lindsaymhanson)

Listen Shiv Chalisa and my poem on Lord Shiv....   Podcast sponsor :-  TeamTreehouse( Treehouse tech degrees- jump start your new career) TeamTreehouse UTM link:- https://TeamTreehouse.com/?utm_source=podcast&utm_medium=cpc&utm_campaign=xss+sacche+podcast

Can't Keep a Good Crew Down. Back aboard the Hawke, the crew makes their way to the rendezvous point to meet up with Maxwell. In the meantime interrogation, planning, and a demonic séance await.THANK YOU to Team Treehouse for sponsoring this episodehttps://teamtreehouse.com/?utm_source=podcast&utm_medium=cpc&utm_campaign=xss+homebrew+podcastSupport the show (https://www.patreon.com/thehomebrew)

Are you ready to launch your new career in coding? Treehouse has one of the best and most affordable online classrooms for you. At Treehouse we've rethought the learning process and built a proven system to get you the skills and knowledge you need to achieve your goals. When you're done with a course, you haven't just watched a video – you learned, practiced, and absorbed a concept. Or choose to build a portfolio, create a network, and land your dream job with our bootcamp-style Techdegree program. Land a dev job this year. Whatever your goal, we'll get you there. Start your 7 day free trial today.TeamTreeHouse.com Linkhttps://teamtreehouse.com/?utm_source=podcast&utm_medium=cpc&utm_campaign=xss+constitutional+patriot+podcastHouse of Liberty T-Shirt Co.https://house-of-liberty-t-shirt.creator-spring.comPayPal Donatehttps://www.paypal.com/donate/?business=TUURMZYGFKDFN&item_name=To+Support+my+Podcast+and+Education+of+Public+fight+for+Liberty¤cy_code=USDSupport the show (https://www.buymeacoffee.com/constitutiE)

#120 - In August 2014, a Bali taxi driver parked outside the St. Regis Hotel in Nasu Dua, Bali, noticed a red substance that looked like blood coming out from the trunk of his taxi. When he drove to the police station, police officers opened the trunk and found a bloody suitcase. Inside the suitcase was the body of a dead adult female. She had been badly beaten to death and then stuffed inside a suitcase.Bali police quickly zeroed on a potential suspect. Someone very close to the victim. But they claimed they were innocent. What does the forensic evidence say?Support My WorkIf you love the show, the easiest way to show your support is by leaving us a positive rating with a review. You can also tell your family and friends about Forensic Tales.Patreon - If you would like to get early AD-free access to new episodes, have access to exclusive bonus content, snag exclusive show merch or just want to support what I'm doing, please visit our Patreon page: https://www.patreon.com/forensictalesMerchandise - For t-shirts, stickers, hoodies, coffee mugs & more check out:https://www.teepublic.com/user/forensic-talesSupport Us by Supporting Our Sponsors:The New Reality Paranormal. Listen today: https://www.youtube.com/c/ThenewrealityparanormalFoul Play: A True Crime Podcast. Subscribe today & listen.Bonafide. Get 20% off your first purchase when you subscribe to any product at HelloBonafide.com/tales. Promo code TALES.Q for Quinn Socks. https://www.qforquinn.com/discount/TALESdiscount code: TALESCults, Crime & Cabernet. Subscribe today & listen.Team Treehouse. https://teamtreehouse.com/?utm_source=podcast&utm_medium=cpc&utm_campaign=xss+forensic+tales+podcastFor a complete list of sources used in this episode, please visit https://forensictales.com/Support the show (https://www.patreon.com/forensictales)

The Crew Picks Up the Pieces. Battered, bruised, salty, and devastated the crew returns to the Hawke after a narrow escape that only leads to an uncertain future. THANK YOU to Team Treehouse for sponsoring this episodehttps://teamtreehouse.com/?utm_source=podcast&utm_medium=cpc&utm_campaign=xss+homebrew+podcastSupport the show (https://www.patreon.com/thehomebrew)

Listen Hànuman Stuti by Tulsidas ji and my poem on Lord Hànuman.... Podcast sponsor :-  TeamTreehouse( Treehouse tech degrees- jump start your new career) TeamTreehouse UTM link:- https://TeamTreehouse.com/?utm_source=podcast&utm_medium=cpc&utm_campaign=xss+sacche+podcast

Listen Shri Ram Stuti  by Tulsidas ji and my poem on Lord Shri Ram on the occasion of Ram Navami( 10 th April)....   Podcast sponsor :-  TeamTreehouse( Treehouse tech degrees- jump start your new career)   TeamTreehouse UTM link:- https://TeamTreehouse.com/?utm_source=podcast&utm_medium=cpc&utm_campaign=xss+sacche+podcast  

In this episode of the Tech Stack Playbook, I'll be sharing more about AWS re:Invent - the year's largest global tech conference that brings together leaders, builders, innovators, and creators from cloud, DevOps, serverless, app development, and software engineering from all around the world. It's Day 3 of AWS re:Invent and there are a ton of announcements! AWS CEO Adam Selipsky delivered the opening keynote and announced a number of exciting updates and announcements, including Amazon Private 5G (imagine building your own 5G network - how cool is that?!)...Amazon SageMaker Canvas for low-code machine learning in the cloud...and a great analysis of what a modern data strategy looks like. Additionally, I had the opportunity to attend Amazon Leader David Yanacek's workshop on how he builds operational excellence for his teams in an agile way for developers and DevOps engineers at Amazon. The insights he shared were so insightful and really helped to frame up for me how teams can better work together, build together, and collaborate together. Finally, I go through a theme park app I built at one of the workshops

Just wrapped up Day 2 of Amazon Web Services (AWS) re:Invent and from the Midnight Madness concert, to building an AI-Powered Image Processor during Talia Nassi's workshop, to catching up with the amazing Adrienne Tacke from MongoDB....there is a TON going on Vegas! In this episode of the Tech Stack Playbook, I'll be sharing more about AWS re:Invent - the year's largest global tech conference that brings together leaders, builders, innovators, and creators from cloud, DevOps, serverless, app development, and software engineering from all around the world. Also, I built an AI-Powered image processing application that can take images and analyze certain features about the uploaded images…so that was pretty cool

I have an exciting announcement friends!! I just touched down in Las Vegas for day 1 of AWS' re:Invent 2021 conference

Matthew Lintemuth graduated with Part-Time Data Analytics Cohort 4. I'm an HR professional who has been chasing a career in data for years. Graduate from the University of Tennessee (Knoxville) where I was the first in my family to complete a higher education program. I experienced a layoff due to COVID for 2.5 months in 2020. During that time I had a lot of time for self reflection. I realized I didn't miss my work. I spent my time working on SQL in Team Treehouse and watching videos. Prior to COVID I had trained with companies analyst learning how to use BI and write expressions. I would continue to work on those from home. I made the decision during the layoff that it was time to pursue the data field. I enjoy telling the story that data gives us. I continued my education earning a certification in SQL from Nashville State Community College and current student with NSS data analytics bootcamp. Every day I'm paving my way to a successful career and future in data.

Wondering what Low-Code / No-Code is and want to learn more?

Jess Dever graduated with Full-time Web Development Cohort 45. Moving into the field of web development was similar to getting an acceptance letter to Hogwarts: I never thought it would happen. But after a friend reframed what web development actually is (problem solving, not wizardry) my interest piqued. I began with self paced classes on TeamTreeHouse, then tried out NSS’s Jumpstart Class, before enrolling into their Full Stack Bootcamp.

Most marketers know that personalization can improve conversions. But how do you implement personalization at scale? This week on The Inbound Success Podcast, McGaw.io founder Dan McGaw digs into the details of how companies large and small are building marketing technology stacks that allow them to create highly personalized experiences throughout the customer journey. Considered "one of the original growth hackers," Dan specializes in building tech stacks that drive results at the middle and bottom of the funnel. In this episode, he discusses how companies can build and leverage Amazon-like automation without the need for expensive back end developer resources, and how to do it without seeming creepy to your audience. Check out the full episode, or read the transcript below, for details. Resources from this episode: Visit McGaw.io to learn more about Dan and his work advising companies on their marketing tech stacks Text "creepy" to (415) 915-9011 to experience Dan's personalization test Watch Dan's webinar on How to Build a Martech Stack Visit UTM.io and enter your email to get in touch with Dan Connect with Dan on LinkedIn Transcript Kathleen (00:00): Welcome back to the Inbound Success Podcast. I'm your host, Kathleen Booth and this week, my guest is Dan McGaw, who is the founder of Mcgaw.io. Welcome to the podcast, Dan. Dan (00:23): Hey, how are you today? Kathleen (00:26): I am awesome. How are you? Dan (00:29): I'm doing amazing. Thanks for having me here. Kathleen (00:31): Yeah. I am excited to have you here because we get to talk about some nerdy marketing stuff having to do with e-commerce, which is currently a favorite topic of mine. And I say nerdy and I put myself first in line of the list of nerds who care about these things. But before we dig into this topic could you just tell my listeners a little bit about yourself and Mcgaw.io? Dan (00:56): Yeah, absolutely. So, yeah, I'm Dan, I'm the CEO and founder of Mcgaw.io. But I've been in the marketing tech space for over 20 years. So I got my start in 1998, sending mass emails since, before there was even mass emails. So as I like to say to people, I just kind of have seen some I've been around for a long period of time. but some people recognize me for when I was the head of marketing at Kissmetrics. I replaced Neil Patel as the head of marketing at that company. Before that I was head of growth another company called Codeschool.com. We were one of the pioneers in the online education space for developers. So some people know of Codecademy or Team Treehouse, Code School. We took the early exit. We sold out to Pluralsite, which is the publicly traded company in that space. Dan (01:36): So as you might imagine, I'm very technical. I'm also very analytical, but I'm also understand marketing and sales really well. And some random things about me. I was coined as one of the original growth hackers, which is kind of terrifying. Somebody called me that one time. And then it kind of caught fire. And I've just been involved with MarTech for a long time, but with Mcgaw.io right, like we're a marketing technology and marketing analytics agency, but it's like, what the hell does that mean? Right. That's just difficult to say in general. We help companies with two main problems. Either they lack of visibility in the customer journey, or they lack the ability to engage in the customer journey. So we help companies choose their tools, integrate their tools, operate those tools, and always are focused on trying to make the money. Dan (02:14): But the big focus for us is that we are not a marketing agency because we don't do PPC, SEO, content marketing, as we would say that TOFU, Top of funnel stuff. All of our work is on the middle and bottom of funnel, leveraging technology. So when you think about that, that nerd that you wish you had on your marketing team, that's probably our team, right? When you think about that developer, you want on your team, that's us. But we do a lot of work with Marketo, Amplitude, Salesforce, but we're tool agnostic. So you can come to us with any stack and we'll help you build your stack. And that's really what our niche is, is the marketing stack. Kathleen (02:45): There is such a huge need for what you're doing in the marketing world right now. And I say this as a marketer who does not come with a highly technical background. I mean, I was like a political science major. Don't ask me how I wound up in marketing. That's a whole story that we don't have time for. But you know, it's interesting because I've worked with a lot of different marketers over the years and some of the best marketers I know do have unusually technical backgrounds. Like one in particular that I'm thinking of who I've worked with for many years, she has a computer science engineering undergrad, and a marketing MBA. And I was like, man, are you the perfect combination of skillsets? So I love that. That's what your team, you know, that's sort of the profile of your team and what they work on. Kathleen (03:34): One of the reasons I was really excited to talk to you, as I said, is because of the work you do in e-commerce. You know, if people regularly listen to the podcast, they may or may not know that in my day job, I'm head of marketing for a company that is selling into the e-commerce space. And it's been really interesting for me because I've been in marketing for a long time. I own an agency. I've worked with a lot of different companies, but I hadn't necessarily done a ton in e-commerce. And it's been fascinating to me to learn just, like, the level of performance marketing that is required to do well in e-commerce. I mean, you know, it stands to reason, but I think from my experience that I've had so far, the e-commerce marketers I've met are the most data-driven marketers I've come across in my career, hands down by a long shot. Kathleen (04:26): And I guess, you know, it's because it's sink or swim, right? All their, all of their revenue is coming through digital as opposed to, you know, other types of companies that can get by, on, you know, business development and events and, you know, pressing the flesh at in-person networking things when those come back. You can't do that in e-commerce. So anyway, I'm going on and on, I will stop, but I'm fascinated by this because it really does take, you need to have a very data-driven mindset and you need to have the right stack in place in order to do it well. So I just want to kind of like turn it over to you to react to that. And, and I'm curious if you found the same thing in terms of e-commerce marketers tending to be more kind of technical and data-driven performance marketers than marketers in other spaces. Dan (05:13): Yeah. And, you know, I think our views of the world maybe are slightly different. Cause I tend to see one of the things that, and it depends of course, on the type of e-commerce business, whether it's B2B or B2C. But what we have seen historically, and there's a joke inside of our company that B2C marketers, e-commerce is what we're talking about, are fighting basically with sticks and stones. And then when you talk to a B2B marketer, typically not going to be e-commerce right, but typically fighting with machine guns and crossbows and all kinds of stuff, which are really intimidating. So I, what I will say is I, while I am saying somewhat I disagree with you, I actually do agree with you on the data-driven part heavily. And the reason why I say that is in B2B companies, when you have this larger transaction, that's a sale through Salesforce, you lose track of that, the time that it becomes a lead, right? Dan (05:58): Like it becomes a lead and then its in Salesforce and like, okay, well that's sales's problem. So there's hence why there's a little bit of that separation there. And then same in SaaS, like there's that first purchase, but then there's this subscription, right. Which they don't really track, but in e-commerce right, the marketer is heavily responsible, even more so than in any other company for the purchase, which is the only thing there is now, the marketer is also responsible for the repeat purchase, which is usually what marketers are not responsible for in any of those other situations. So I will agree with you in an e-commerce there's this innate focus on performance marketing, and then as well as the purchases, because that performance marketing, paid media, whatever it may be in there is so directly connected to their success and failure that it's just, they're, they're extremely focused on that. Dan (06:42): And I think performance marketers in general are very, very data-driven on that that spectrum of what they're looking at, but it's also a shorter cycle. Like I think about, so one of our clients is Hydro, right? Hydro is the Peloton of rowing. And they are super focused on paid media because that's where all their stuff comes from. So we are constantly analyzing their data and looking at that tiny little funnel. So there's definitely a big data-driven focus, but the way that they look at that data compared to like some of my SaaS companies or my B2B companies, very, very different. And I'm not saying anything is lesser or more on either side. I'm just saying the way that they look at the data and what they're looking at of course is very, very different. Kathleen (07:19): You make some really good points and I should actually append my comment to say that there's, it's impossible to make sweeping statements about quote unquote e-commerce because that is a very, very large basket of companies. And I think the companies that we've started to deal with tend to be maybe on the mid market side, as opposed to the micro side, there are, it's a lot of teeny tiny mom and pop e-commerce businesses that I'm certain are not employing you know, world-class growth marketers. So I should clarify those comments that I made. Dan (07:51): I mean, I have to say so, and we, we have very fortunate to work with hundreds of clients at this point. Some of the biggest companies that we've worked with, like, and I'm not going to say their names, but like large companies, their marketers were, we were like, how do you guys even sell this stuff? Like, how did you, but then you realize, okay, well, not everybody wants to work at a large company. Like in the mid market, that's where you see some of the bad-ass people cause everybody, and especially with millennials and even more so now gen Z, they want to make an impact and they want to see growth. So at a big company, they can't make an impact. There's just, it's just too, what am I going to do? I'm going to make one thousandth of a percent of a difference? Like I don't care. So I think the mid market where you're talking about for sure, you're going to see a lot more of that like, let's get this. So yeah, I think some of the best marketers I meet are at small companies and they're just so smart that their company is small because of it. So it goes both ways. It goes both ways. Kathleen (08:46): Great point. Well, one of the things that I think is interesting is you've done some work on the concept of personalization and how marketers can use that through the customer journey in order to improve outcomes. Tell me a little bit more about what you're doing there. Dan (09:04): Yeah. So personalization to me is amazing, right? Like I love being able to personalize every single thing to the individual we're interacting with, whether that's online or offline. So I definitely like to be able to consume as much data as we can. And we've done everything from personalization, like hardcore personalization and direct mail to obviously retargeting programs, email things SMS, every single channel you can imagine we've been able to do really, really hardcore personalization. And just as a, as a fun test, and I don't I don't know how well your audience is, is it okay that I have an SMS test and show everybody something to test out? So in, in marketing naturally, there's the ability to do data enrichment. So what we did is we felt that we would try to make people aware with just your email. We can kind of come up with some creepy information. Dan (09:47): So what I want ever to do is pull out your cell phone and I'm going to tell you to text the word creepy to this phone number. And if you do this, and you're well known on the internet, it tells you everything we found out about you on the internet. Kathleen (10:03): Oh can I do it as we're talking? Dan (10:03): Absolutely. And it's about your company and it's about you and things like that. Now, I haven't tested this service out. We made this for a conference and it did very well, but the phone number is (415) 915-9011. So I'll say that again. (415) 915-9011 and text "creepy" to it. When you text creepy to it, give it a little bit, it will text you back and it should ask you for your email. Now, if it doesn't email you back and if it doesn't text you back and ask for your email, shoot me an email at dan@mcgaw.io because I want to know why it's not working. But that being said, you should get a text back in a little bit. That then says, Hey, tell me your email. When you get that email, give it your email and go through the process. And then we'll come back to this conversation later. Kathleen (10:48): I am super interested to see what this turns up, especially because like, side note, I can definitely be found on the internet, but it's really funny. I got a Google alert for my name. This was several months back. And it was an article that was written saying that I was one of the top 10 women in computer science. And I was like, what the heck is going on here? And there's a famous woman named Kathleen Booth who invented like computer programming language, who I don't even think he's alive anymore. And Google was pulling my picture for her Wikipedia entry. And so when people were writing this article, they like tagged my Twitter account and put my picture. Kathleen (11:25): I was like, really? Wow. I wish I could take credit for all that, but I can not. Dan (11:30): Use your corporate address when it does ask you for your email, but it takes a few minutes for it to respond back. It's doing some backwards math right now. So, but use your corporate address that way and also give you your company email. But for us, when we think about any one of our clients or anybody out there doing personalization is there's all these other places to get information from. So with just an email address, you can ping full contact com. It will give you all kinds of demographic information. You can ping clearbit.com. It'll give you firmographic, demographic and technographic information. You could ping builtwith and just get technographic. You can ping Tower Data. You could be super expensive and go to Melissa Data or Experian. The creepiest thing that I ever got was I wanted to test out Experian data. They have it on their website. I don't know where, but you can put in anybody's email and they'll tell you what they know about that person. And I put in my wife's email Meredith at amazing corps.com. It told me that she has kids, she's into soccer, she's into baseball, she drives a large SUV, like, and it gave me like 35 attributes. And I was like, Oh my gosh, this is so creepy. But that's, that's the truth. Kathleen (12:31): Use your powers for good and not evil. Dan (12:34): Yeah, it's totally. But like I've done some crazy stuff in personalization. We learned this from OkCupid. There's a, when we know where you are from your IP, we know exactly where you are, your lat, longitude. We know where you are basically within a hundred miles guaranteed. And if we ask you for your zip code, we know where you are within usually five miles, right? So if we know the weather, we can change the experience that you're going to have on our website or in an email or in a text message because it's now raining. So as an example, and I can't say the client's name, unfortunately, but just imagine you're Banana Republic, right? Very, very large company. They have the budget to do this. And you go to their website because you're trapped inside because it's rainy. And as soon as you come to the website, you start seeing people in rain attire. Dan (13:16): Well, you were immediately connected to that experience. There there's, there's a one-to-one match. You're going to be engaged. Now, if it's sunny outside, you can make it so there's a sunny experience. You're going to be engaged. So by simply knowing the local weather, you can, you can engage the consumer at a much better way and optimize their experience and sell more products. And this is done, even like Burger King. Burger King is the best. I think they, they did the best thing. If you're within 500 yards of a McDonald's, we will give you a free Whopper. Just download the Burger King app and we'll prove it to you. You would drive within 500 yards of a McDonald's and you would get a notification. You have five minutes to claim your free Whopper, go to a Burger King now. Kathleen (13:58): That's genius. I have not heard about that one before, but Burger King has such good marketing. I mean, so good. Dan (14:05): Because of their stack, they bought a contract with mParticle and Radar, and they, they built this amazing stack to do these cool things and the campaign crushed it. Like, just so those are the types of personalization, things that like, I get super focused and excited about because you're starting to take into consideration all the things that maybe people aren't telling you as well. Kathleen (14:24): So I have a lot of questions, but before I get to them about, specifically about the stack and about personalization, the one that immediately prings to mind when I hear something like this is like, is this the kind of thing that smaller companies can do? Or do you have to be like Burger King or Banana Republic? Or what have you. Dan (14:43): Great question. And for me, yes, as a small company, you can do these things. It is going to take a little bit of elbow grease, not going to lie. It is going to take some work, but you can definitely do it. So in my book, so I wrote the book Build Cool Shit. Really, really short book, about 125 pages. It's got color pictures in. It makes it nice and easy to read. What I always struggled with is I've worked with some of the, I mean, I've worked with some of the best companies out there and I get to work with some of the smallest companies. I always feel bad because they're not playing at the same playing field, right? Like, so in my book, if you went to mcgaw.io, my book is offered for free in the top of the headline. Dan (15:17): You can definitely go there and do it and get a free copy of it. And the whole point is about talking about how do you break down the stack to make this easy for a small business to understand, and then also hook them up with the tools which are going to be free for them to use. So, as an example, we love using Segment to implement our stacks because it makes integration easy. Well, Segment is free for most small businesses. Maybe it's a hundred dollars a month, right? Maybe it's a hundred bucks. That's not that much of a cost for the value that you're going to get in return out of it. If you set things up correctly, you then have Autopilot, which is the marketing automation tool that we recommend. You can get Autopilot for less than a hundred dollars a month, but it does a lot of powerful stuff. Dan (15:51): You can build SMS bots with it. You can do direct mail directly through the product. You can do email marketing, you can do on site pop-ups, it does pretty much everything. And it's extremely easy for a small business use. You just have to invest the time to learn it. I'm actually staring at my Autopilot dashboard right now, waiting for your text message to come in, which it just pinged the system. So you should get a text back in just a second, by the way. Naturally Autopilot is easy, but if you then set up Amplitude, don't get me wrong, it's not the easiest platform in the world is set up but you can do it. Just hire somebody on Upwork, you know, have amazing marketing analytics and amazing way to pass your customer data and an amazing way to do marketing automation and engagement. So you can do these things. It just takes some, some elbow grease. It's not going to be easy, right. But a small business can afford it. And a small business can definitely do it. Kathleen (16:36): So Segment, Autopilot and Amplitude are the ones that you've just mentioned is that right? Dan (16:42): Yep. Segment, Autopilot, Amplitude would be the three easy tools to get set up. So you can have interesting superpowers. Kathleen (16:47): And I, I'm not familiar with Amplitude. What does that one do? Dan (16:50): Yeah, so Amplitude. So you have Google analytics, which tells you kind of what's happening on your site, but it tells you more about traffic and channels. Amplitude is going to enable you to be able to see much more of the behavior that somebody is using and then track what an individual user is doing. So as somebody who's using your website, you can of course, track who that person is, see what pages they visit to see what's going on and better understand their analytics. Amplitude is a little bit more advanced, but it is going to give you the ability to track your e-commerce funnel. It's going to give you better ability to track repeat purchase rate. As you might be familiar, Google analytics doesn't track repeat purchase rate. It also doesn't track revenue per customer. Amplitude is going to be able to give you those features. Kathleen (17:27): Oh, shoot. I just responded to your text with the creepy experiment and my phone auto corrected my email address. Just something different. So can I still send the correct one or is that, is it now not going to work? Dan (17:40): It's not going to work. Kathleen (17:41): Okay. I'm going to start it over. Dan (17:45): So you cannot. Let's look the logic, so to see what happens, it is going to take your email. Oh, you're, you're, you're so trapped in it. Kathleen (17:57): I'm so sad now because I was really excited about that. Darn autocorrect! Dan (18:01): Wait five minutes and then it should correct itself. Kathleen (18:07): So I can resend the creepy? New Speaker (18:11): It has a five minute delay, so that at the end of five minutes, it will kick you out of the journey and you can start it over again. So we'll try it again in five minutes. Kathleen (18:18): Cool. I'm like so bummed out. All right. So, so it's accessible to small businesses. Let's talk about as the, as the business gets larger, what other tools are in the toolbox? And like, talk to me about like really, how does this play out in terms of how this information is used in the customer journey? Because my one thing about personalization is like, I get that you can use it a million different ways, but I do feel like there are some things you can do that, like they're fun and they're novel, but are you really going to see anything from them? You know what I mean? Like is the juice worth, the squeeze kind of thing. Dan (18:55): Yeah. And that's definitely a big one is a lot of companies don't understand which juice is worth squeezing. Right. So, cause if you squeeze lime juice, like naturally nobody cares. So it would totally agree with you there. I think the biggest thing that we have to focus on is one, how do we as part of the customer experience, tailor that experience, so they're going to purchase more, right? Just because you can create magic doesn't mean that you should. And I think a lot of companies where this really goes awry, just because you can create automation, they create a ton of it. And just because you have automation doesn't mean you should know the hell out of me. Like if you sat in a restaurant, somebody leaned over your shoulder and was like, Hey, you want to buy the glass of wine. Dan (19:28): You'd be like, I'm good. But if they did that every 35 minutes, right, while you're at the restaurant, you're like, I'm never coming back to here again. Right. So you make sure that you do it ethically and kind of with a right frame of mind to get them to purchase. But when you think about trying to like, keep it really, really simple in regards to like personalization, try to help people pick up where they left off. Right? So we worked with a company called Carolina Designs Realty out of the Outer Banks. They're one of the largest vacation rental realtor companies. When you go to the Outer Banks. So they have like 300 something homes all over the place. They're like the premier vendor, great company. One of the things that we did to help them really be able to maximize their revenue was is that when people basically came in to check out houses, we set it up so that every single time they looked at a house, their marketing automation tool would save the URL of the previous house that they were at. Dan (20:17): So as they're going through the website, they also have the ability to save a listing. So they would hit save a listing. It would save that listing, save it in marketing automation, send them an email with their saved listing. Great. We saved their listing. We sent that on. Now that wasn't rocket science to build, but it really helped get people back into the process. So having the ability to favorite something in an e-commerce store and then saving that, and then emailing it to them, that's personalization, that's still personalizing their experience. Now what you need to do to make that even more effective is that when you then send your newsletter or your thing, the bottom of the email, add a little spot that says pick up where you left off. Show an image of the product that they last looked at, the name of the product and anything on it, and then offer them a 10% discount on it, right? Dan (20:58): Like, come back, pick up where you left off, we'll offer you 10% off. Just use this promo code. Building those systems, while it sounds really difficult, really isn't that hard? Yes. If you need help, email me, dan@mcgaw.io. I'll send you to the exact webinar where we show you how to do this. I talk about it in my book as well, but that kind of little personalization is how you get people back into the funnel. Right. And that's what a lot of this stuff needs to be focused on is how do we get them back to purchasing, but making it more personalized to them. Kathleen (21:27): So I will, if you send me the link, I will definitely include the link to that webinar in the show notes to make it easy for people to find it. Cause I do think that that would be interesting. When does personalization, speaking of your earlier experiment, get creepy? Because there is a little bit of a big brother aspect to it. Just because you can doesn't mean you should, there's the annoyance factor, but then there's also the creep out factor, Dan (21:55): Super, super creep out factor. Right. So definitely happens, not gonna lie. So I have a talk that I did called When Personalization Gets Creepy and How Not To Do It Wrong. And that's where this whole automation came from is this whole creepy request. Right? So either way, there's definitely times when it goes wrong. So, and I'll use just a couple simple examples. I mean, Target, as an example, got really, really creepy back in the early two thousands. Target can predict with 85% accuracy that you're pregnant. Kathleen (22:27): Oh, I heard these stories. Dan (22:28): Yeah. And they sent a mailer, a direct mailer to a 16 year old girl who was pregnant based upon her loyalty card usage. And the father lost his mind. The father then had to apologize. He went to the news, complained. He then had to apologize because come to find out his daughter was pregnant. Now that's pushing it too far. Now Target made a mistake. It is what it is. Like, whatever. Kathleen (22:48): They also did similar things and targeted women who had just had miscarriages, which didn't go over really well. Dan (22:55): Yeah. That doesn't go off well. Pinterest did the same things with brides. Just because you're looking at wedding dresses doesn't mean that you're going to have a wedding. It just means you like the dress. So that was super hysterical. And then Shutterstock had a snafu with baby pictures, people looking at baby pictures, congratulations on your new baby. And it's like, this is not my baby. So, so people, we always make mistakes and sometimes you have to understand like whatever, like we're going to make a mistake. And I think sometimes we get too worried about being crazy. But there are times that you shouldn't be telling people, Hey, we know where you are like, Oh, like, you don't need to tell me that. So like there's definitely ways that you can kind of push that line. But the thing that we always try to tell people is like, don't use their images and stuff. Like try not to sound if it sounds creepy, like just, just put that little bit on there. Kathleen (23:51): It's so funny. Cause as you're saying this, it's reminding me of that little, like song about Santa. He knows when you've been sleeping, he knows when you're awake. And I'm like, Santa sounds really creepy now. Dan (24:03): I totally agree with you on that one. Right. So Santa can sound really, really creepy sometimes. Yeah, I would agree. But yeah, just don't be creepy is the big one. Kathleen (24:13): So talk me through, if you would some actual examples of companies or customers and you can anonymize them if you need to, but like use personalization as part of their marketing and like what really have the results been. Because again, I think there's many ways you can use this. Not all of them will actually produce results. So I'm curious to know like what kind of a lift does it give you? Dan (24:38): Yeah, great question. So we worked with an easy story that I can think about is we worked with a large vegan company. So their job was to sell vegan products. Vegan softwares, vegan stuff. And people really, really know of them in this market. So people would come to their website because they found a vegan recipe or because they found them through their content or something like that. And they would, they would download a recipe, right? They'd type in their email. Here's your vegan recipe. We sent you an email with that recipe. Check it out. Now with that email, we would also ask the question, Hey, where are you at in your vegan transition? Because if you don't know, most people who are looking at vegan recipes, aren't vegan. They're trying to become vegan. They're vegan, curious as we might say. So we had to understand where were they at in that buyer's journey to make sure that we could deliver the right products to them at the right time. Dan (25:28): And this was the best type of personalization. If you're vegan, you probably liked our dressings or our grain kits. If you're not vegan and you're trying to become vegan and failing, you probably need access to our cooking school or our meal planning service or something else. You needed more help there. So the first email you would get would ask you, where are you at in your vegan journey? Are you just vegan curious? Are you trying to become vegan and struggling? Are you currently crushing it and need more help? Or are you completely vegan and you don't need us for anything? People would click on that button. It would have a UTM parameter, which you know what a UTM is right. So click on that. They go back to the website, the website would know the UTM parameters. We now see that in Google analytics, which was great. Our automation tool would save that and then bucket all of those users into the right journey. Dan (26:11): So with that being said, the user would now their next email would be focused on products which of course would be better able to serve them. So as an example, if I'm vegan curious, and I don't know what it is, I'm going to be sent information. This is why you should become vegan. Maybe you should look at your heart. Maybe you should look at your diabetes. Maybe you should look at these things. What we're able to do, what our major metric was, is you don't want to look at purchase rate cause sometimes that can be a little skewed based upon the people you're getting. What we looked at, what we were most focused on, was the average lifetime value of a customer. Could we get a customer from spending $25 to spending $50 or spending more? And then we track each one of those cohorts of users. Dan (26:47): So the users who were already vegan, we weren't making any money on them because we kept sending them stuff saying, why don't you sign up for our cooking class or sign up for a meal planning class. They don't need that. They're already vegan. Well, because we started sending them the things they would actually use, like grain kits or something like that, or cereal, something that they could actually eat. We're actually able to double their lifetime value in a very, very short period of time because now they're actually being served stuff that they care about. That's the easiest personalization you can do. I mean, that's list segmentation. So that type of stuff makes a massive impact. But going back to leveraging Segment, leveraging a good marketing automation tool, having Amplitude, I had Amplitude in that case. So I could actually see those metrics. I could see those cohorts. I could see the amount of money I made for each one of those cohorts because I had the analytics. I could really track that stuff. Kathleen (27:31): That's cool. Dan (27:34): So, okay. So I got a notification. I hate to text. You can text creepy. You've been kicked out of the journey. I do know that you're I did get some facts about you, which have already been populated into the system. Kathleen (27:45): Is it the right me? Dan (27:47): Well kbooth@clean.i. Kathleen (27:50): Yeah. It's missing the o. Auto-correct removed it. Dan (27:53): I got you. I got your your address. So from the mistake, is the company in Annapolis? Kathleen (28:00): Nope, that's my home. Dan (28:02): Oh, see, look at that. Right. I got your zip code and Annapolis already. Don't even have the correct email. I apologize to interject with the creepy thing again. Kathleen (28:13): That's good. I love this. I love that we're doing this real time. It's awesome. Dan (28:17): The segmentation is huge. So we did the same thing in my book. If you, if you check out the book, we use a company called realthread.com. They're actually a company. They make t-shirts. Kathleen (28:27): I know Real Thread. I used to be head of marketing for a company and they, we had a partnership with them and they did all of our t-shirts for our conferences and they would actually send a team to the event and like screen print on the shirts live. Dan (28:42): I loved it. Yeah. Oh, that's awesome. So Real Thread has been a client of ours for five years. Like they've been around since like the beginning. I'm buddies with the founder and stuff like that. Now we did the same thing when people signed up for their email list because they have multiple different personas. So, Hey, thanks for joining our email list. We just want to make sure that we don't send you crappy email. Are you a designer, a business owner, a t-shirt a marketer, like, what are these things? People click on the button, we then change their experience. So now when we send our newsletter, instead of sending business owners, you should choose the right Pantone for the inks that you put on your shirt. The CEO doesn't care about pantones. If you don't know what pantones are, those are colors. Some. Very rarely, right. So this same thing is in my book, it talks about how you can create that system to make it so you can segment your list. And I think that's what most people really, they don't ask enough questions. They make assumptions. And it's like, your customers are nine times out of 10 willing to give you the information. If you phrase it in a way that's going to make their experience. Everybody uses Facebook, even though they know their data is being sold because they know it makes their experience better. Right? Like tell we're going to make your experience better. And they'll tell you information. Yeah. Kathleen (29:44): It's the whole principle behind like, choose your own adventure. You know, and I love the idea of years ago I spoke to somebody at HubSpot. It was a woman who ran their email strategy and they, they made a change along these lines where after you first converted on something they would put you into this, this nurturing sequence that was like the first immersion I think they called it. And the first email you got was exactly like what you're talking about. And it was sort of like, which of these problems are you trying to solve? And depending upon which one you clicked, that would then determine the rest of the nurturing sequence, which makes all the sense in the world. So choose your own adventure. Definitely works. And that, that kind of like leads me to what my next question was going to be, which is, you know, we're talking about how to use it in e-commerce and it's so clear to me as a buyer, just the value in having like reminders about things I've looked at or favorited and customized product recommendations. But how do you apply this in B2B? Dan (30:46): Yeah, so B2B. You perfectly teed up my next story, which is great. So this is hysterical that you asked that question. So I'll use the email example because this is really, really simple. And I can't talk about the company name, but they are very large video hosting company. So I can say that. So this video hosting company basically sells a high-end video player that you can put on your website, right? And when you come to their site, let's say, Dan@mcgaw.io, I sign up at that moment in time. We ping a service called Builtwith and Builtwith knows every technology that's on every website on the internet. So we hit Builtwith.com. Builtwith then spits back a payload of all the technologies that are on that website. So very easily, we now know that the company is using Marketo. Hey, we know they have money, right. Dan (31:30): So that's great. But with, they also get all the video streaming they're using. So YouTube is on there. Vimeo was on there, things like that. So when that happens, our marketing automation tool, which was HubSpot, interestingly enough, HubSpot then knows in their first email, after their welcome email, we now need to focus on the value props we have over Vimeo. What do we do that Vimeo does not? What do we do that YouTube does not? And then when that email would go, and it would explain our value props in an order where we knew we were strong and where we knew they were weak, right. So we can actually compete with that. We never once said the creepy, this is where people get wrong with the creepy. We never once said, we know you have Vimeo. Kathleen (32:08): We notice upon stalking your site. Dan (32:12): Yeah. Now in an automated email, you don't want to say that. Now in a sales email not so bad. Right? Cause we automated sales emails. Kathleen (32:20): That just means you've done your homework. Dan (32:21): We didn't do our homework. They were automated. You just thought a person did their homework. Kathleen (32:24): I mean, like when you send a sales email it means you as the sales person have done your homework, if you say, I noticed on your website, X, Y, and Z, like fine. Yeah. Dan (32:32): That's totally fine. Even though automation may have happened. So either way this, these emails were sent out and we were able to increase engagement of the emails. Now, I can't remember, this is nearly five years ago. I don't remember the exact statistics on that, but I do know that we have very good lift on the engagement of those new emails. And then of course, being able to get people to stay involved in the email sequence. And that is a very stereotypical way to get people's attention, leveraging that data enrichment once again, to better personalize, better segment that email for that person. And we were able to get much better engagement out of those emails. And of course, turning into purchases. Kathleen (33:06): It sounds like you could easily get into a territory where you're using a lot of different tools to put these kinds of programs together. And in doing so, data is moving between many different platforms. I mean, like, you know, you talked about using HubSpot and my company, for example, we have HubSpot and Salesforce and those are, you know, just enough work to keep those two systems of record in sync. Do you find that when you get into these areas of, of cobbling together, different systems that you need to put like a customer data platform in place? Or or are you finding that the tools are getting sophisticated enough that they can all talk to each other in a way that keeps them in sync? Dan (33:55): Yeah, really, really good question. So I definitely think so, going back to, I definitely think companies should start out with the right CDP. So a customer data platform is really helpful. And I think the reason why a customer data platform is helpful is not what usually people were thinking of. Segment as an example, which is the biggest CDP in the market. The primary value that Segment started with is that you basically send all of your data to one thing and it distributes that data to everything else. This is a great reduction in developer time, right? So instead of spending five hours implementing this new tracking event or this new thing, I only have to spend maybe a half an hour because I only have to write the code once compared to having to write it 16 times for all these different tools. So that's the, the real initial value of where like the CDP kind of came into place is distribution of that, that stuff. Dan (34:40): Now they do help with integration, but at the same time, you're not going to replace HubSpot and Salesforce's integration. You're still going to need that. A customer data platform does not solve that problem necessarily. It can, but it, it now you're working with some really, really big, expensive CDPs, which just are usually pricing a lot of people, a lot of people out of the market. So in that case, when you're trying to keep two systems up to date, one, a CDP is helpful. Segment is of course going to help us so that you have a live stream of data getting in there, but that's going to be really where you start getting into the place of where you're leveraging tools like Zapier, right? Zapier is going to help keep that stuff together. And there's, there's more enterprise competitors, Zapier like Tray.io or Workado that are becoming really popular. Dan (35:20): If there's also a technology called hull.io and they're beta basically a data orchestration tool. And then if you get super crazy, you leverage tools like Fiveran or funnel.io or Stitch data. These are going to manage large, large, large datasets, but for most people, right, HubSpot and Salesforce, they have a great integration. Right. And just make sure it doesn't break. And then when you're trying to make data get into all these tools, cleanly, that's where a CDP really comes in. But the CDP I would say is higher up the funnel compared to like, where I would say, HubSpot and Salesforce is kind of in the middle. And I would say Zapier is below the funnel. It's interesting. I have an online course, which I always forget that I have this course. Kind of embarrassing. Dan (36:04): I have an online course at cxl.com. So CXLInstitute.com. It's how to build a MarTech stack in like class three, which is also a free webinar on my website. You don't have to buy my course. You can go to my website and get the webinar. We talk about the three types of integration. You have platform side integration, you have service side integration. You have clients that integration, it's important to understand those three and how you build things out as marketers. We're more so using the platform side integration, HubSpot, Salesforce, Zapier, and for anybody out there who says Zapier is Zapier. Kathleen (36:34): That is the GIF v JIF debate of the data world. Dan (36:38): Yeah. When you go talk to the founders and you're talking about it, they're like Zapier makes you happier. And I was like, totally get it. So, I'm doing my service to help them out and get the right name out there. So I always recommend Zapier to try to hook all the things together because you can do some really, really cool stuff with Zapier. Kathleen (36:55): I do feel like though, and I agree with you. I love Zapier. And I've interviewed, I've had a couple of interviews with people like big, big company marketers, but also like teeny tiny dot com company marketers doing unbelievable things with Zapier. Like I interviewed one guy who was pretty much a solopreneur attorney who does his own marketing for his own solo practice. And that guy has like built marketing automation out of Zapier. Like he's, he runs his entire business on it. And the only thing that makes me nervous when I hear stories like that is, I'm like one thing breaks and the whole house of cards comes crumbling down. It's that, that makes me so nervous. Dan (37:33): No, I, I can totally understand that. And that makes me nervous as well. Right? Not going to lie with like running everything through Zapier, but at the same time, I mean, I have over 50, 50 zaps right now, but most of my zaps are like automating my calendar, adding my zoom link to my emails and my Gmails and like my favorite use for Zapier in our company. So when we win a deal, we have to create a Trello board, create a Harvest project, create a Slack channel, inform the sales team. And for the services team, all our sales rep has to do, is move the opportunity to closed won, and everything is automatically created. Everything's handled. And our assistant just goes in and does some polish and it's all automated. So to me, that's really the use case of Zapier is a lot more workflow automation. Kathleen (38:16): Yeah. I would agree with you. All right, well, we're going to switch gears because we could talk about this forever, but we do not have forever? So I want to ask you the two questions I always ask all of my guests. The first one you know, the podcast is all about inbound marketing. Who do you think, either a company or an individual, is really doing great work in the inbound marketing world? Dan (38:39): Yeah. So I thought about this twice, right? So like I had to have two answers, one, I think Segment.com. I know we've talked about them a lot, but Segment has some of the best content on the internet and they do a great job with their inbound stuff. I think they really, really focus on helping people. And it's less on trying to be a it's more altruistic than like, Oh, come to my site so I can hit you with 55 pop-ups. And they just, they really have great content and they cover a lot of different people and it really drives a lot of traffic. And I have to say it, even though I don't want to. So I was the head of marketing at Kissmetrics and I learned a lot about content marketing while at Kissmetrics. I mean, we were the number one digital marketing blog for a long time. Dan (39:16): And we drove a ton of traffic and Sean Work who worked with me. I love that guy, cause he ran the blog for me and did a great job. But Neil Patel, man, I used to work with that guy. Very, very smart, smart gentlemen. He has really figured out the content marketing inbound marketing game, even though sometimes he can be a little slimy and a little creepy, I guess, because he's super pushy. He's a great guy, like personally, like, I know Neil. Like he's one of the only people that I still see at conference circuits. How's your wife, how the kids, right? Like just such a, I don't know, maybe I'm on his good side, but he's a good guy, but he's just really, really talented at inbound marketing. And the Neil Patel blog just sucks up the internet. Like just honestly sucks up the internet, whether you want to get there or not. If you search for anything in marketing, you're going to wind up with the Neil Patel blog posts in the top page, like on the first page. So I've got to hand it to him. Kathleen (40:05): Yeah. It's it's funny. Neil Patel is one of those marketers that, that I feel like is polarizing in an interesting way because people either love his stuff or they really, really don't. Like when I ask this question, I've had a lot of people say, you know, Neil Patel, but then I've also interviewed people who, who are like, not Neil Patel. Yeah. I mean, but I, I think that's great. Like I've always said, if everybody loves you, you're definitely doing something wrong because you're not like, you're not putting your stake in the ground hard enough. Dan (40:36): His company LLC is I'm a big deal LLC. Right? So like, just gives you an idea of his character. And I have no room to talk at all because Neil and I got along great. My company name before it was Mcgaw.io Was called F'in Amazing right. Because that's just me, Kathleen (40:54): Which I love. I, when I saw that on your your bio, I was like, Oh, I really liked that name. Dan (41:00): Yeah. And I'm bummed that we had to change it, but Oh man, since we changed the company name and we've doubled in size, like it's just, we should have changed years ago. But at the end of the day Neil has his persona. He lives his persona. And I mean, he's making millions of dollars. Right? So like that for him, you don't have to like Ian Lopez or whatever that guy is that's on YouTube making $400 million a year, but he's making, I should say 400 billion a year. I think his networks is like 400 million or something now. You don't have to like him. Take the money. Kathleen (41:34): That's great. All right. Second question. And particularly interested in your answer because of what you do. A lot of the marketers I talked to express that one of their challenges is that the world of digital marketing is changing so quickly that it's like, you know, keeping up with the pace of technological change in particular, it's like trying to drink from a fire hose. You are very immersed in marketing technology. So how do you keep up with all of it? Dan (42:02): Yeah. I I'm so bummed for the answer that I have to give here. Cause I am like the last person to do innovation. Right. So I am against the hipsters. Right. So everybody's like, let's sign up for Webflow and I'm like, no, like I'll wait three more years. I'm good with WordPress. Like I don't need to change my solution. Kathleen (42:17): You're not the guy camping out in front of the Apple store when the new iPhone comes out. Dan (42:22): Hell no, I didn't get it. I wasn't. I was like the last person that I knew that was on Facebook. Now, when I think about like, I'm using, I've been using Segment for nine years, so naturally I'm on the bleeding edge of some technologies, but it's very, very rare that that really happens. And I actually did not become a fan boy of Segment until about four years ago. Like I advise my clients against it until about four years ago. And I wait, I'm the early majority. When you think about Crossing the Chasm, but where do I get my information? That's what really, what we wanted to ask first, LinkedIn, I get probably 75 to 85% of my stuff from my LinkedIn. I follow everybody. I don't use Twitter too much. My feed is really from LinkedIn. I follow a lot of really, really important people. Dan (43:02): I connect with everybody. I mean, I have 25,000 connections, but I follow a lot of smart people. So I get their updates and then that's going to be where I get most of my news. That being said my team keeps me probably up to date with a lot of the crazy technologies because they're interfacing with our clients and our clients are actually the ones that exposed me the most to new tech. Now what's sad is I have to tell most of my clients, no, we're not doing that. Like that's just too hipster, bro. And for every one of my clients now that has Webflow, I always tickle them and make fun of them and tell them you're a hipster. Let me get you those new glasses. So like I always push back on brand new technology because the internet doesn't work with it. Dan (43:41): And the key example that I always try to, if anybody has ever worked with a single page application, a Spa app, anything that's React, Angular or whatever, the other JavaScript technology. And you had your website built today. When everybody started doing those things, they lost all their SEO. They lost all of their analytics. They lost all of their tracking. They lost all of the things and they all of a sudden had to go my, Oh my God, Oh my God, nothing works. Dan, let me give you 50 grand to fix this. And I was like, sure, I'll take your money. Right. But why did you have to move to the single page application? Because you were a hipster. If you would've stuck with the, the legacy stuff that would've worked just fine, you would have saved yourself a bunch of money. So I just pushed back and say, sometimes I don't care about staying on the cutting edge. I actually like being old and lame. Kathleen (44:23): I'm right there with ya. You stick with what works, right. Dan (44:27): If it's not broke, just maintain it. Kathleen (44:32): All right, well that brings us to the end of the interview. So before we wrap up, if somebody is listening and they want to learn more about you or connect with you, ask a question, check out some of the resources you've mentioned, what's the best way for them to do that? Dan (44:48): Yeah. So what I would recommend is you're going to want to go to this website called utm.io, right? Go to utm.io, sign up for a free account. And I'm going to personally email you and say, what's up. And then you can directly communicate back with me. Now I tell you this because I'm of course shamelessly plugging my product, UTM dot IO. And I want to talk to you about how you use UTMs. But that is definitely one of the best ways, I'm on LinkedIn. Follow me on LinkedIn. That's usually where everybody hangs out with me is on LinkedIn, but I don't want to miss out. We messed up this whole creepy text thing. Kathleen (45:18): Well, we're waiting for the second. Dan (45:20): We'll text you. There's a, there's now a, it used to say, it will not text you again in one minute, but now the rule has been changed to one hour. So I got an error notification saying someone with this number tried to text in and we can't text them back because it happened, the same message we sent to them one hour ago. Kathleen (45:39): So tonight I'm going to send one. There you go. I'm going to make this work. Dan (45:45): And in your next podcast, you're going to update everybody. So you've got to not only listen to this podcast, but the next one to find out. Kathleen (45:50): Right. Stay tuned for part two. I love it. I love it. And if you're listening, make sure that when you test it, you put a space after your email address to see if your phone is going to auto-correct your address before you hit send. I did not do that, which caused the entire problem. So user error, you can't, you know, there's nothing you can do about that. All right, well, thank you so much for joining me, Dan. This is awesome. We are wrapping up now and if you're listening and you liked this episode, enjoyed what you heard, learned something new, I would love it if you would head to Apple Podcasts or the platform of your choice and leave the podcast a review. That is how other people find us. And if you know somebody else who's doing amazing inbound marketing work, tweet me at @workmommywork, because I'd love to make them my next guest. That's it for this week. Thank you so much, Dan. Dan (46:41): Thank you for having me. Great to meet everybody.

Design is a job...and to get a job you need some experience, but you can't get any meaningful experience without a job, right? It's the classic chicken and the egg story...but does it have to be so cut and dry? Can you get a job in design without a college degree? Can you pull together the knowledge and experience needed to get a job as a designer? Yes, yes you can. It takes a plan to get educated and get experience, but that plan doesn't have involve costly college. You can create a path for learning that fits your needs and investment by creating a realistic timeline and smart investment into your education in design skills and business acument. In this episode I break down a path for self-initiated education for anyone who wants to become a designer (Visua, Front-End, and UX). I talk about the following: * Setting a realistic timeline to learn * Learning the foundations and strategy, then learning the tools and tactics * Practical application by working with clients * Taking time to reset expectations and pivoting as needed * Creating case studies to show your work While I mention a lot of learning platforms and tools, I don't advocate one over the other...your experience may vary (even with the bootcamps). I am also not sponsored by any of these companies either.

A trio of Herseys converge to discuss online learning resources such as Lynda, LinkedIn, Team Treehouse, Udemy, and SkillShare. Todd has some experience as an occasional student, Eric brings his long term learning experiences to the table, and Abby shares her wisdom as both a student and as an instructor. You can find more of Eric's thoughts on the topic here: https://erichersey.com/learning-from-home/ You can find Abby's courses here (and get free trial access to the platform): http://www.abbyhersey.com/classes --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/todd8/message

If you’re in a leadership position in the engineering industry and have suddenly been thrust into working remotely, it may feel like your world has been turned upside down. In this episode of Simple Leadership, Dana Lawson and I discuss a few tips to help you manage remote teams. You want your team to thrive and be successful during a time of great uncertainty. Dana describes herself as an atypical engineer. She wanted to attend college to be an artist but soon realized the ‘starving artist’ lifestyle wasn’t going to cut it. She took the ASVAB test when she joined the military and scored high in engineering categories. In the last 20 years, she’s worked in every tech position possible—most recently, she is the VP of Engineering at GitHub. Listen to hear her unique story! Outline of This Episode [1:38] Dana Lawson: from art major to engineer [6:18] How Dana found herself in a leadership role [9:02] Mistakes Dana has learned from throughout her career [12:27] We got to eat dinner at Al Gore’s house [15:48] Tips and strategies for managing remotely [26:38] Don’t forget these aren’t just transactional relationships [30:42] How to onboard a new hire completely remotely [34:45] What happens when the process doesn’t go well? [37:04] Help remote employees advocate for themselves You have to embrace a leadership mindset Dana states that “Anybody can be a leader, it’s just how much you wanna unlock it”. She believes it’s an attribute that’s been ingrained in her personality. She’s naturally an A-Type and has never been afraid to speak her mind. In whatever capacity she was working in, she always took the initiative to move the ball forward.  You don’t have to have a management title to be a leader.  She just believes that some of us gravitate towards being a leader more than others—but that we all have the calling to lead in some way. Dana argues, “Anybody has the ability to go influence change and bring up the people around them to do great things”.  Tips and strategies to manage remote teams Dana shared some tips she’s learned from a managerial role: Write it down. Have a good practice of writing things down. Track what’s being done throughout the day. Reiterate tasks and instructions multiple times through different modes of communication whenever possible.  Form a daily structure for your team and yourself. Don’t stop the practices you already have in place because you suddenly have this new obstacle of working from home. You can still hold the same meetings, just do them virtually.  Take advantage of ALL the communication tools available to you. Slack and online chats are great, but if the conversation is going to be longer than 5 minutes, hop in a video chat (Zoom, Skype, FaceTime) or a phone call. 90% of communication is non-verbal and it’s okay to jump from chat to a call. Invest in some camera gear: This is my tip here, but get a decent webcam off of Amazon and use appropriate lighting when using Zoom or other video applications.  To keep things light-hearted—though partially serious—Dana points out that you have be on-point with your emoji game. There’s verbal communication, non-verbal, and emoji verbal. Humans have reverted to Egyptian Hieroglyphs. Oddly enough, each company has its own set of social norms with emojis—so learn quickly.  These aren’t just transactional relationships Don’t forget there are humans on the other side of your communication. How would you interact with someone in the office? What about pleasantries like “Hey, good morning!” or “How are you today?”. Dana points out you can ask about your team’s families, learn about their dog, and keep apprised of their life like you would in the office.  A distributed workforce still needs to feel like they’re part of the office family. Dana points out that you want to build empathy even when you won't have the physical contact that you would in an office setting. Especially now, with many people working from home due to the Coronavirus, people are anxious. They’re worried about their jobs and their livelihood.  As a manager, you’ll have to learn how to empathize with them and how to quell their fears. You’ll likely have to help them focus on the projects at-hand and iterate that you are in this together. Above all, Dana recommends being realistic about your deadlines. Transitioning into working remotely won’t be 100% smooth and you have to have grace through the process. How to onboard a new hire 100% remotely Dana believes the easiest way to onboard remotely is to be completely intentional with everything you do. Schedule every onboarding task and learning opportunity into their calendar Direct them to all of the tools and processes they’ll need. Email them with links to training documents, with a schedule of when to go through them. Dana points out this is a great time to record training videos. It helps break up written policies and gives new hires a face and voice to connect to.  Communication is key during the onboarding process and needs to be even more emphasized with a remote workforce. You can’t just tell them, “Connect with me if you have questions” or “Tell me if you have a problem”. As the manager, it is your job to consistently check-in, ask how they’re doing, and walk them through issues they may run into. Worst comes to worst, you can always push the onboarding process until you have a better system in place. Listen to the whole episode to hear Dana and I talk about helping remote employees advocate for themselves and hear in detail our discussion on leading remotely and doing so successfully.  Resources & People Mentioned Andela Buffer Zapier GET Lab BOOK: Turn the Ship Around! Team Treehouse podcast Connect with Dana Lawson LinkedIn Connect With Christian McCarrick and SimpleLeadership http://simpleleadership.io/ Christian on LinkedIn Christian on Twitter: @CMcCarrick Subscribe to SIMPLELEADERHIP onApple Podcasts, Google Podcasts, Spotify, Player FM, TuneIn, iHeart Radio

Happy Anniversary! This episode marks two years since the launch of Eggs: The Podcast and what a ride it's been. More than 90 guests have graced our airwaves with more in queue coming up. We are so grateful at the show for all the support we continue to receive from our friends and followers and those willing to come on to share their stories. It's been a great couple years and there is a ton to look forward to in the days to follow. Thanks again! To celebrate this milestone we sought out a very special guest. To mark our 1-year show we had one of our favorites, Ryan Carson from Team Treehouse on the show, and this year we've got another very influential business leader. Her name is Stormy Simon. Stormy is the former president of Overstock.com in addition to a stint as a producer and on-air personality at Citadel Communications. Now, stormy is an advocate for the business of cannabis and is helping to craft the future of the industry. Join us on this very special two-year anniversary show and wick up all you can from the life and high-times of Stormy Simon. Our Guest: Stormy Simon Former President Overstock.com, CannaKids Advisory Board, Kind Financial Advisory Board, E-commerce and Cannabis Consulting Website: https://www.linkedin.com/in/stormy-simon-796ba The Carton: https://medium.com/@eggsshow Feature with Zack Chmeis of Straight Method up now! https://medium.com/@eggsshow/zack-chmeis-35dae817ac28 The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show eggscast.com @eggshow on twitter and instagram On iTunes: itun.es/i6dX3pC On Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic" shows and info djontic.com @djontic on twitter Ryan R2 SLC/BCN r2mg.com ryanroghaar.com @r2mg on twitter @r2mediagroup on instagram

Nathan Pabst graduated with Part-time Web Development Cohort Evening 7. I received a Bachelor of Business Administration, with a concentration in Music Business, from Belmont University in 2006. For the past 10+ years, I've worked in the book industry and held positions in marketing, advertising, sales, and operations. In each role, I've sought out ways to streamline processes and find more efficient ways to complete my work. In 2016, I began experimenting with developing an application to automate an onboarding process I created for work and quickly became engrossed with all the ways technology can solve problems and create value for people. I began reading everything I could find related to technology, listening to podcasts, and watching videos on sites like Lynda.com and Team Treehouse. By 2017 I was hooked and had applied to the Nashville Software School to formalize my training as a software developer. I enjoy building applications that connect people with one another in a meaningful way, add efficiencies to existing processes, and/or improve the life of the user.

AGAINST ALL ODDS By default the guest name is the title of each episode but after speaking with Marlon Avery I had to put precedent aside. The collection of challenges that he overcame read like the recipe for a statistic. Single parent home, teenage mother, poor, incarcerated at young age and more. I am most impressed with his patient reconstruction of his character as a man. His confidence and grit when challenges arise standout. His interest in tech began with the goal of making a sneaker app, Rekure. From his humble beginnings and after 4 years of research, study, design etc he completed his goal. From there he created the Haha Davis, app which sat at #1 in The Apple App Store. In addition to this he is a force in the black tech community serving as a resource, advisor and connector. He recently joined Team Treehouse in an exciting Talent Path role aimed directly impacting underrepresented communities by provide training, apprenticeships and jobs. This was an overall amazing conversation.

On today's show, we have Joe Cuanan. Joe started his career off in economics, working for a mortgage bank...but over time realized he had a passion for software. With a huge amount of dedication and time management, he taught himself how to code using online platforms like TeamTreehouse ( bit.ly/2MqlGpb ) Email: JCuanan@gmail.com

Today's episode of I CODE HIRE ME is a great one! Priscilla had a lot of major life changes all at the same time: quit her job, moved cities, had twins. She took this transition period to learn how to code on the side while she raised her newborn twins. Now she's a full-time developer thanks to treehouse (link below)! Twitter: @priscillacluna Sign up for a free trial and check out the 'Tech Degree' that Priscilla mentioned at Team Treehouse: bit.ly/2MqlGpb

On this episode of The I CODE HIRE ME Podcast, I chat with Brian Polonia, who spent 12 years styling mens hair in NYC and then transitioned careers into software development. He attributes much of his early success to software learning platform TeamTreehouse [ https://bit.ly/2MqlGpb ]. He offers tons of advice on how to get started and how to land your first software job. Really great conversation! Resources Mentioned: brianpolonia.com @brianpolonia icodehireme.com/learn-to-code/brian-polonia Sign up for a free trial at TeamTreehouse: https://bit.ly/2MqlGpb

On today's episode I talk with Malina Tran. She has an incredible learn to code story that involves falling in love and moving across the country to L.A. She taught herself how to code mainly through general assembly, Team Treehouse and a lot of hard work. Start a free trial at Treehouse: https://bit.ly/2MqlGpb

This week on Eggs we are broadcasting from Blind—a Santa Monica, California-based brand strategy design consultancy—where we’re meeting our special guest, Chris Do. Chris is an Emmy award winning designer and CEO of Blind in addition to recently founding The Futur, an online educational platform focused on the business of design. Outside of his work, Chris serves as as advisor to numerous organizations including AIGA LA and the Emmy’s Motion & Title Design Peer Group and has taught sequential design at the prestigious Art Center College of Design in Pasadena. This episode was more than a month in the making but the wait was totally worth it. We had a great conversation and covered a ton of ground, from getting his start, building not one but two successful businesses and even a little on-air life/business coaching from the master. You're not going to want to miss this! Tune in and turn it up to 11. Rate, like, share and subscribe… you'll be glad you did. Our Guest: Chris Do https://www.blind.com https://www.thefutur.com @theChrisDo on the socials The Links: N/A The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show eggscast.com @eggshow on twitter and instagram On iTunes: itun.es/i6dX3pC On Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic" shows and info djontic.com @djontic on twitter Ryan R2 SLC/BCN r2mg.com ryanroghaar.com @r2mg on twitter @r2mediagroup on instagram

This week on EGGS we have Ben Burns & Matthew Encina of The Futur and Blind (Santa Monica, CA)—BOTH EQUALLY CREATIVE SUPERHEROES. We delve into the guys' backgrounds to get to their origin stories and see what make them tick. We talk business, law enforcement, design, meeting Chris Do and the value of mentorship, working at Blind with global brands and building the future of education. Its a great talk with a couple great guys and we had an absolute blast chatting them up. Check it out. Rate, share, review and subscribe on #iTunes, #SoundCloud, #Stitcher and #GooglePlay Our Guests: Ben Burns & Matthew Encina from The Futur https://www.thefutur.com/ Ben Instagram: https://www.instagram.com/mrbenburns Twitter: @mrbenburns_ Matthew Instagram: www.instagram.com/matthewencina Twitter: @matthewencina Sponsored by: Eggs is brought to you by audible - get a FREE audiobook download and 30 day free trial at audibletrial.com/eggsshow The Plugs: The Show eggscast.com @eggshow on twitter and instagram On iTunes: itun.es/i6dX3pC On Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! The Eggs Podcast Spotify playlist bit.ly/eggstunes Mike "DJ Ontic" shows and info djontic.com @djontic on twitter Ryan R2 SLC/BCN r2mg.com @r2mg on twitter @r2mediagroup on instagram ryanroghaar.com @ryanroghaar medium, instagram, twitter

Panel: Charles Max Wood Guest: Catherine Meyers This week on My Ruby Story, Charles talks to Catherine Meyers. Catherine first got into programming after a significant career change from being an opera singer to being a developer. Friends of hers suggested that she begin a programming career and she hasn’t looked back since. They talk about boot camps, such as Flatiron School, the importance of life-long learning, how she got into Ruby, and why she loves the language so much. In particular, we dive pretty deep on: Ruby Rogues Episode 354 Newest member on the Ruby Rogues Panel How did you first get into programming? Relatively new to programming Career change from opera singer to programmer Didn’t grow up thinking she would be a programmer Friends pushed her to programming Taught herself HTML Used Codeacademy, Team Treehouse, and Code School Boot camps Rejected from Flatiron School originally Not everyone gets into code the same way, and that’s okay Coding takes hard work No successful programming career is automatic The importance of life-long learning How did you get into Ruby? Ruby is such a fun and great language to start with High-level language Full-stack developer Red Antler Bias towards front-end development 2 types of front-end development Talk to people of different backgrounds And much, much more! Links: Ruby Rogues Episode 354 Codeacademy Team Treehouse Code School Flatiron School Ruby Red Antler @CCMeyers324 CatherineMeyers.com Picks: Charles Running With the Demon by Terry Brooks 12 Rules for Life by Jordan B. Peterson S.W.E.A.T. Pledge Catherine Schubert - Unfinished Symphony No. 8 GeoGuessr Sharing the Work by Myra Strober

Panel: Charles Max Wood Guest: Catherine Meyers This week on My Ruby Story, Charles talks to Catherine Meyers. Catherine first got into programming after a significant career change from being an opera singer to being a developer. Friends of hers suggested that she begin a programming career and she hasn’t looked back since. They talk about boot camps, such as Flatiron School, the importance of life-long learning, how she got into Ruby, and why she loves the language so much. In particular, we dive pretty deep on: Ruby Rogues Episode 354 Newest member on the Ruby Rogues Panel How did you first get into programming? Relatively new to programming Career change from opera singer to programmer Didn’t grow up thinking she would be a programmer Friends pushed her to programming Taught herself HTML Used Codeacademy, Team Treehouse, and Code School Boot camps Rejected from Flatiron School originally Not everyone gets into code the same way, and that’s okay Coding takes hard work No successful programming career is automatic The importance of life-long learning How did you get into Ruby? Ruby is such a fun and great language to start with High-level language Full-stack developer Red Antler Bias towards front-end development 2 types of front-end development Talk to people of different backgrounds And much, much more! Links: Ruby Rogues Episode 354 Codeacademy Team Treehouse Code School Flatiron School Ruby Red Antler @CCMeyers324 CatherineMeyers.com Picks: Charles Running With the Demon by Terry Brooks 12 Rules for Life by Jordan B. Peterson S.W.E.A.T. Pledge Catherine Schubert - Unfinished Symphony No. 8 GeoGuessr Sharing the Work by Myra Strober

Panel: Charles Max Wood Guest: Catherine Meyers This week on My Ruby Story, Charles talks to Catherine Meyers. Catherine first got into programming after a significant career change from being an opera singer to being a developer. Friends of hers suggested that she begin a programming career and she hasn’t looked back since. They talk about boot camps, such as Flatiron School, the importance of life-long learning, how she got into Ruby, and why she loves the language so much. In particular, we dive pretty deep on: Ruby Rogues Episode 354 Newest member on the Ruby Rogues Panel How did you first get into programming? Relatively new to programming Career change from opera singer to programmer Didn’t grow up thinking she would be a programmer Friends pushed her to programming Taught herself HTML Used Codeacademy, Team Treehouse, and Code School Boot camps Rejected from Flatiron School originally Not everyone gets into code the same way, and that’s okay Coding takes hard work No successful programming career is automatic The importance of life-long learning How did you get into Ruby? Ruby is such a fun and great language to start with High-level language Full-stack developer Red Antler Bias towards front-end development 2 types of front-end development Talk to people of different backgrounds And much, much more! Links: Ruby Rogues Episode 354 Codeacademy Team Treehouse Code School Flatiron School Ruby Red Antler @CCMeyers324 CatherineMeyers.com Picks: Charles Running With the Demon by Terry Brooks 12 Rules for Life by Jordan B. Peterson S.W.E.A.T. Pledge Catherine Schubert - Unfinished Symphony No. 8 GeoGuessr Sharing the Work by Myra Strober

This week the Eggs crew comes together to chat about the last year in podcasting. Discussing things they've learned, challenges overcome and what they are looking forward to over the next year. Additionally, we talked about the myriad of life changes that Ryan is implementing post-conversations with @ryanrcarson of Team Treehouse and @brettpinegar from X Group. Ryan's getting up early, Mike's truck explodes and we complain about coffee cups. All that and more this week on Eggs! Here's to another year! Rate, share, review and subscribe on #iTunes, #SoundCloud, #Stitcher and #GooglePlay ---- Our Guest: Us! ---- The Links: medium.com ---- Sponsored by: Restlessclothing.com Spring Eighteen x Restless collection AVAILABLE NOW. Join the mailing list now for 10% off your first order. Eggs is also brought to you by audible - get a FREE audiobook download and 30 day free trial at audibletrial.com/eggsshow ---- The Plugs: The Show eggscast.com @eggshow on twitter and instagram On iTunes: itun.es/i6dX3pC On Stitcher: bit.ly/eggs_on_stitcher On Player FM: bit.ly/eggs_on_playerfm Also available on Google Play Music! The Eggs Podcast Spotify playlist bit.ly/eggstunes Mike "DJ Ontic" shows and info djontic.com @djontic on twitter Ryan R2 SLC/BCN r2mg.com @r2mg on twitter @r2mediagroup on instagram ryanroghaar.com @ryanroghaar medium, instagram, twitter

Dobiegacz: Udacity, Udemy, Traversy Media, CodeCademy, freeCodeCamp, The Odin Project, CodingPhase, Wes Bos, Team Treehouse, LevelUp Tuts, Egghead.io, Stefan Mischook Vero, lol, pamiętacie to? Tekst o bonusach ze snapczatu, Twitter i […]

Jackie D'Elia has had a long career in web development and programming. For the past several years she has been an independent WordPress developer, primarily on the Genesis platform. During the last year, Jackie has been a regular member of our Saturday podcast panel. We talk to Jackie about her experiences in web development, and what it takes to become a top-quality front-end / WordPress developer.   Jackie D'Elia Design https://jackiedelia.com/   Rethink.FM: The forward thinking podcast for WordPress and front end development https://rethink.fm/   ==================   Our episode this week is sponsored by LiquidWeb. Liquid Web is offering a 33% discount for your first 6 months of managed WordPress hosting. Head over to https://LiquidWeb.com/wordpress and use the code WPTONIC33 at checkout for your discount.   ==================   Table of Contents for Episode 177   0:00 Podcast intros. 2:22 Jackie's origin story into web development. 6:40 How is the WordPress community stack up compared to other web communities? 9:00 Jackie discusses her journey through WordPress, and her current setup for developing sites. 13:32 How does Jackie block out time for continuing her web learning? 17:41 What are some of the things Jackie has changed in her processes since starting her podcast, Rethink.fm? 18:59 The desktop mindset, and why agencies don't follow a content-first or mobile-first process. 23:12 Has Jackie encountered any resistance to being a web developer as a woman, or as a person of a particular age? Why these are strengths and not weaknesses. 25:50 Pros and cons between a hosted e-commerce and hosted e-commerce site. Jackie's advice for e-commerce from 10 years of running a business. 30:27 How is Jackie handling the increasing use of JavaScript in WordPress? Her recommendations for integrating JS into a website. 37:09 Jackie's methodology for staying focused. 41:10 The difference between working with a team as opposed to working by yourself. 43:48 What advice does Jackie have for solo consultants trying to make it in freelancing? 45:54 What percentage split does Jackie network among, between prospects and colleagues? 48:48 Podcast outros.   ===================   Links mentioned during the show:   dBase https://en.wikipedia.org/wiki/DBase   Thesis http://diythemes.com/   Genesis Framework http://my.studiopress.com/themes/genesis/   PostCSS https://github.com/postcss/postcss   DesktopServer https://serverpress.com/   Novell NetWare https://en.wikipedia.org/wiki/NetWare   Team Treehouse https://teamtreehouse.com/   Lynda from LinkedIn https://www.lynda.com/   Know The Code https://knowthecode.io/   Multiple Intelligences Self-Assessment https://www.edutopia.org/multiple-intelligences-assessment

http://advancedbeginnerchallenge.com – I built a course to get your first job in web development, or upgrade from Junior to mid-level. All done over email for your convenience. Check out Team Treehouse to grow as a programmer! starthere.fm/treehouse Quick note: I recommend listening to this episode at 1.25 - 1.5 speed! It's a long episode, so it's a great time to experiment with increasing the speed to get more listening done! We cover Questions on Javascript, Freelancing, How to Learn, Job Interviews, How to Handle Ageism in Tech, & everything else! Topics covered: - The State of React in 2017 - The Best JS Frameworks to Learn for 2017 - How to split backend and frontend for complex apps - The FASTEST Way to Learn JavaScript - How to get your first freelance client - step by step - How to charge and structure freelance client work - How to deliver work to a client - How to handle ageism and other potentially destructive negative emotions related to your career - How to be adaptable in the face of challenge - How to "manage up the chain of command" Supplementary reference materials: - https://github.com/acdlite/react-fiber-architecture - https://github.com/facebook/react - https://medium.com/javascript-scene/top-javascript-frameworks-topics-to-learn-in-2017-700a397b711#.a0crjpyq8 - https://vuejs.org/ - https://www.meteor.com/ - https://www.wikiwand.com/en/Loss_leader - http://okdork.com/2014/07/22/actions-techniques-to-go-from-0-to-your-first-1k-with-freelancing/ - http://javascriptweekly.com/ - http://rubyweekly.com/ - https://docs.google.com/document/d/1Iiiv_z7woKaE7EcZ0ZMmrwyfcgbi95tFnVJKYFoLjRM/edit - http://blog.careerfoundry.com/career-change/pricing-freelancer/ - http://www.creativeboom.com/tips/tips-on-how-much-to-charge-for-freelance-work/ Email me for more info on our web development coaching programs! miller.dain@gmail.com Follow me on twitter for motivation and to be a part of a community of people who are focused on improvement: twitter.com/dainmiller

Alex and Drew open the show talking about highlights from the previous week's meetups in the Vancouver tech scene, then Alex talks about progress with learning to code from her blog currently hosted on Medium. Drew and Alex mention a few coding references to check out: Hong Kiat, Team Treehouse, Code Academy, and Code School. Our guest this week is Reza Sanaie. The interview starts at 0:16:40. Reza is the Co-founder and Director of Engineering at Beanworks which is a company focused on providing accounts payable solutions using cloud based software. To find out more how Beanworks can help you reach out to Reza by email: reza @ beanworks.com. Reza regularly attends and participates in the Polyglot Unconference and you can find him on slack at #yvrDev and #887gnw. Drew and Alex will be taking a break over the holidays from recording the podcast. New episodes will be available January 9, 2017.

Best of the First Half of 2016 In this episode: We discuss the top picks across all media that really stood out to us. We want to make sure that the truly phenomenal work that impressed us this year doesn’t go unnoticed by you folks. We break down the topics into categories like movies, books, tv, comics, and games. Not all of the stuff we talk about is necessarily released in 2016, but it was new to us in 2016, which is way better than the stuff going unnoticed at all, right? Void’s Top Picks Musical Hamilton Movies Captain America: Civil War Star Wars The Force Awakens TV Game of Thrones Season 6 Star Wars Rebels Season 2 Daredevil Season 2 Final Season of Mythbusters Comics Rat Queens Board Games Pandemic Legacy Video Games Audioshield and Holopoint for Vive Hearthstone’s Single-player Adventures Overwatch Stardew Valley Steamworld Heist Fire Emblem Fates: Birthright / Conquest Persona 4 Golden Firewatch Beej’s Top Picks Musical Hamilton Movies Star Wars: The Force Awakens Zootopia TV Fuller House Books Homeland by Cory Doctorow Comics Ms. Marvel Video Games Disney Infinity Elder Scrolls Online Marvel Heroes 2016 Overwatch Firewatch Stardew Valley Weekly Geekery Void - Independence Day Resurgence / Four Job Fiesta (Black Mage, Summoner, Beastmaster, Samurai) Beej - Learning to code at Team Treehouse. (Use this link for a free trial, then 50% off your first month on any plan and to take 20% off Beej’s monthly sub. You guys rock!) And don’t miss this week’s GEEK OUT episode with Beej and Kenny from Dumbbells and Dragons, where they talk about Pokemon Go. We’re still not sure if he’s supposed to give out the details yet, but he sure does! Be sure to subscribe to the Geek to Geek Podcast your favorite podcast app, drop a review so we know how we’re doing, and feel free contact us via email at geektogeekcast@gmail.com or @geektogeekcast on Twitter with any comments, questions, or suggestions for the show. Thanks for listening, and we can’t wait to hear from you! Subscribe: iTunes Overcast Pocket Casts Google Play Music RSS Feed Geek to Geek Podcast Network: Geek to Geek Geek Fitness Health Hacks The Comic Box Video Game News Now Music by CarboHydroM

Reuben speaks with the founder and CEO of Treehouse an online learning platform about starting the company, motivation, the future of Treehouse and education.