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Welcome back to Two Besties with a Mic! In this episode, we're diving into a topic that's rarely talked about but affects so many people—pelvic health. If you've ever wondered whether leaking when you laugh, sneeze, or work out is normal, this episode is for you. We're joined by Dr. Rebecca, a pelvic floor physical therapist and yoga teacher, who breaks down everything you need to know about pelvic health, incontinence, painful sex, postpartum recovery, and more. She shares expert insights on how the pelvic floor muscles function, common misconceptions about Kegels, and the connection between mental health and pelvic wellness. ✔️ What exactly is the pelvic floor, and why does it matter?✔️ The biggest myths about Kegels—are they really the answer?✔️ How trauma, stress, and emotions impact pelvic health✔️ What's actually normal when it comes to bladder control, periods, and sex✔️ The connection between pregnancy, postpartum recovery, and pelvic floor issues✔️ What you can do NOW to improve your pelvic health Whether you've had kids, plan to, or just want to understand your body better, this episode is packed with must-know information. No topic is off-limits, and no question is TMI!
Are you a busy working mom feeling overwhelmed and stuck on autopilot?Join us as we chat with Cristina Schipper, RN, BSN, a dedicated nurse and certified life coach who's passionate about helping women like you reclaim your energy and live with intention.In this episode, we'll explore:Practical strategies to break free from autopilot and design a life you loveSimple self-care techniques to recharge and reconnect with your inner wisdomTips for building stronger relationships and creating more meaningful memories with your familyTune in and rediscover the power within you to create a life filled with happiness, freedom, and love.⭐ Join us at the Empower and Elevate Summit today! ⭐ Connect with Cristina: Guide for Busy Working Moms | website | facebook | instagram---Ready to ditch the overwhelm and create a life that truly lights you up? Join the Live By Design Collective and discover how to: Stop overthinking and start taking inspired action towards your dreams Release perfectionism and embrace the messy beauty of growth Ditch the overwhelm and create a sustainable path towards a life of balance and intentionality Implement small, soulful habits that bring you joy and results Shift your mindset from scarcity to abundance and possibility Find a supportive community of like-minded women cheering you on every step of the way Imagine feeling empowered, focused, and excited about your future - waking up each day with a clear vision and a plan to make your dreams a reality!"The Collective is a community of women coming together to learn ways to help us know ourselves and live out the lives we envision without guilt and without judgment for ourselves - just curiosity and compassion for the women we are." Enroll today and join a community of incredible women who are ready to make this year their most aligned one yet. Use code BOUNDARIES to receive 40% off your 1, 6, or 12 month membership today!⭐ https://mskatehouse.com/lbdcollective...
In episode 21 of 'Two Besties with a Mic,' hosts Devan and Kelsey dive deep into their thoughts on recent political events, including Kamala Harris's presidential bid and the complexities of voting in the United States. They discuss their concerns around Donald Trump, their hopes for Harris, and break down the nuances of the electoral system, including the role of independent candidates. Amid sharing personal anecdotes and strong opinions, the hosts emphasize the importance of voting and staying informed about political realities. Tune in for a candid and passionate conversation on the current political landscape. Please note: we recorded this on August 2nd. A lot has happened since then in the political world. Any podcast related questions or suggestions can be emailed to twobestieswithamic@gmail.com. We want to hear from you! Book your next skincare service with Kelsey at kesleydaroubeauty@yahoo.com. Come to the Elevate Summit! Think conference vibes mixed with slumber party vibes. Grab your ticket at developingwithdevan.com/summit. Follow us on TikTok and IG @twobestieswithamic Sign up for our email list to stay up to date on what we have going on at twobestieswithamic.com/podcast
Welcome to the final episode of Season 17 of the Affiliate Marketing Podcast, brought to you by impact.com. Throughout this season, we've been graced with incredible guests, sharing valuable insights, strategies, and predictions for the future of affiliate marketing, especially as we head toward the peak sales season in 2024.In case you missed any episodes, don't worry! This episode will give you a rundown of the best advice from our lineup of experts. You can catch-up on all of the episodes over on our YouTube channel. Remember to subscribe to our weekly podcast to keep updated on all things affiliate marketing.Now, let's dive into the key takeaways from Season 17!…Listen to find out more about:Why does it take affiliates so long to get the credit they deserve?Advocacy Programs and blurring the linesLeveraging TikTok for BusinessKey segments of this podcast and where you can tune in to go direct: [02:28] The three fundamental changes in the affiliate marketing industry.[29:05] Why it is so important for brands to consider their segmentation right now.[38:05] Coming up in Season 18 – we'll explore the world of Crypto and Blockchain Marketing!ELEVATE Summit 2024 – LONDONJoin us in London on 16-17 September.Limited Tickets Remain! GET YOUR TICKET HERETickets to this two-day conference at Park Plaza Westminster Bridge, include: Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking partyDon't miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.Secure your ticket and learn with industry veterans what's new and trending in the Affiliate and Lead Generation worlds – today by clicking here.Rate, Review & Subscribe on Apple Podcasts“I love Affiverse's Affiliate Marketing Podcast.”
In this episode of the Affiliate Marketing Podcast, Lee-Ann interviews Will Fraser, Head of impact.com/Advocate, about the importance of customer advocacy in the partnership economy.Will was the CEO and co-founder of SaaSquatch, a customer referral platform acquired by impact.com and he has helped companies around the globe build high-performing customer referral programs.Listen in as their conversation explores how advocacy is crucial because there is a low trust in ads, and people trust the recommendations of their friends. Will also emphasizes the blurring lines between consumers, influencers, and affiliates, and the need for innovative consumer experiences in the affiliate space.Listen to find out more about:How B2B SaaS companies can also benefit from advocacy programsAdvocacy programs can serve as a farm team for other partnership channels, as advocates can be promoted to influencers or affiliates.The importance to have buy-in from the team and commit to the program for at least a year.Key segments of this podcast and where you can tune in to go direct: [10:45] Building an Advocacy Program: Benefits and best practices[23:21] From Advocates to Influencers: The Farm Team of Partnerships[24:58] The future of Affiliate Marketing?ELEVATE Summit 2024 – LONDONJoin us in London on 16-17 September.Limited Tickets Remain! GET YOUR TICKET HERETickets to this two-day conference at Park Plaza Westminster Bridge, include: Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking partyDon't miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.Secure your ticket and learn with industry veterans what's new and trending in the Affiliate and Lead Generation worlds – today by clicking here.Rate, Review & Subscribe on Apple Podcasts“I love Affiverse's Affiliate Marketing Podcast.”
In episode 20 of Two Besties with a Mic, Devan and Kelsey catch up after a month-long hiatus, discussing their summer activities including family gatherings, personal trips, and some unique experiences like a Gettysburg ghost tour. The hosts delve into their personal growth, emphasizing the importance of taking intentional time off and enjoying life beyond work. They also discuss relationship dynamics, focusing on a post from a stay-at-home mom seeking advice about her unhelpful spouse. Devan and Kelsey provide practical advice on communication, mental load, and partnership equality, highlighting the importance of mutual support and clear expectations in relationships. Any podcast related questions or suggestions can be emailed to twobestieswithamic@gmail.com. We want to hear from you! Book your next skincare service with Kelsey at kesleydaroubeauty@yahoo.com. Come to the Elevate Summit! Think conference vibes mixed with slumber party vibes. Grab your ticket at developingwithdevan.com/summit. Follow us on TikTok and IG @twobestieswithamic Sign up for our email list to stay up to date on what we have going on at twobestieswithamic.com/podcast
In episode 19 of Two Besties with a Mic, Devan and Kelsey discuss their experiences with cringe-worthy marketing tactics and the importance of authentic, relationship-based business practices. They share personal anecdotes, including dealing with pushy LinkedIn connections and the pitfalls of traditional sales strategies. The conversation highlights the need for marketing approaches that prioritize genuine human connections over transactional interactions. They also touch on the evolution of their own business branding and the significance of staying true to oneself. This episode is filled with insights on how to build a business rooted in authenticity and long-term customer relationships. Any podcast related questions or suggestions can be emailed to twobestieswithamic@gmail.com. We want to hear from you! Book your next skincare service with Kelsey at kesleydaroubeauty@yahoo.com. Come to the Elevate Summit! Think conference vibes mixed with slumber party vibes. Grab your ticket at developingwithdevan.com/summit. Follow us on TikTok and IG @twobestieswithamic Sign up for our email list to stay up to date on what we have going on at twobestieswithamic.com/podcast
Catch up with Kelsey and Devan on Episode 18 of 'Two Besties with a Mic' as they dive into juicy topics like masculine and feminine energy, societal stereotypes, and how relationships really work. They're dishing out personal stories, breaking down gender norms, and sharing insights on keeping energy balanced in life. Tune in for a chat that's not only candid and funny but also super insightful while shaking up the usual take on gender roles and cheering on self-awareness and balance. Any podcast related questions or suggestions can be emailed to twobestieswithamic@gmail.com. We want to hear from you! Book your next skincare service with Kelsey at kesleydaroubeauty@yahoo.com. Come to the Elevate Summit! Think conference vibes mixed with slumber party vibes. Grab your ticket at developingwithdevan.com/summit. Follow us on TikTok and IG @twobestieswithamic Sign up for our email list to stay up to date on what we have going on at twobestieswithamic.com/podcast
In this episode of the Affiliate Marketing Podcast, Vana Han, Head of Global Affiliate for TikTok Business, joins Lee-Ann. Vana discusses the affiliate program that TikTok for Business has and how it targets SMB advertisers. Vana shares strategies for scaling an affiliate program, including narrowing down the focus on key partners and growing existing partners. Talking points include:Challenges in the content creator ecosystemBalancing AI and human creativity in MarketingEnsuring transparency without compromising security.Vana will be speaking at our ELEVATE Summit in London, this September. Get your ticket now to hear Vana speak out on emerging trends, challenges, and opportunities at the intersection of performance marketing and lead generation.Listen to find out more about:Vana's career journey and transferable skills Leveraging partnerships for growthTreating Affiliates as partners, not suppliersKey segments of this podcast and where you can tune in to go direct: [10:24] Staying up-to-date with current trends[25:30] Challenges in the Content Creator Ecosystem[34:08] Advice for Affiliate Managers ELEVATE Summit 2024 – LONDONMeet Vana at ELEVATE! Join us in London on 16-17 September.Limited Tickets Remain! GET YOUR TICKET HERETickets to this two-day conference at Park Plaza Westminster Bridge, include: Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking partyDon't miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights. Secure your ticket and learn with industry veterans what's new and trending in the Affiliate and Lead Generation worlds – today by clicking here.Rate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”
Join Kelsey and Devan on 'Two Besties with a Mic' as they navigate through relatable parenting challenges and day-to-day humor. In this episode, the duo discusses the nuances of setting boundaries, instilling responsibility in kids, and raising emotionally intelligent children. They also share personal anecdotes about their interactions with their own kids, highlighting the importance of effective communication and balancing freedom with structure. With a mix of humor and candidness, this episode is a heartwarming roller coaster of friendship and family life. So grab your coffee and settle in for some real talk with your besties! Any podcast related questions or suggestions can be emailed to twobestieswithamic@gmail.com. We want to hear from you! Book your next skincare service with Kelsey at kesleydaroubeauty@yahoo.com. Come to the Elevate Summit! Think conference vibes mixed with slumber party vibes. Grab your ticket at developingwithdevan.com/summit. Follow us on TikTok and IG @twobestieswithamic
In this episode of the Affiliate Marketing Podcast, Emma Tett, VP of Agency Innovation at impact.com and co-founder of Affluent discusses the evolution of Affluent. Lee-Ann and Emma look at its impact on the affiliate marketing industry, and the insights it provides for improving affiliate programs.The conversation covers topics such as: data aggregation, storytelling with data, GA integration, performance-driven insights, and profit margin improvement.Talking points include:The value of time-saving toolsThe importance of protecting evergreen contentThe convergence of influencer and affiliate marketingListen to find out more about:Optimizing Affiliate Programs with Affluent's Insights Performance tracking and measurementData aggregation and storytelling in affiliate marketing Key segments of this podcast and where you can tune in to go direct: [21:40] Performance tracking and measurement in Affiliate Marketing.[24:10] Reclaim your Sunday nights![31:30] Performance is a technology – bringing performance to the fore.ELEVATE Summit 2024 – LONDONWhere Lead Generation and Affiliate Marketing collide, ELEVATE launches as an in-person conference for the first time, in London 16-17 September.Limited Tickets Remain! GET YOUR TICKET HERETickets to this two-day conference at Park Plaza Westminster Bridge, include: Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking partyDiscover the Future of Meta at ELEVATE 2024: Affiverse Announces Meta as the Keynote Speaker for ELEVATE Summit 2024 in London. Read our blog.Don't miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights. Secure your ticket and learn with industry veterans what's new and trending in the Affiliate and Lead Generation worlds – today by clicking here.Rate, Review & Subscribe on Apple Podcasts“I love Affiverse's Affiliate Marketing Podcast.”
In episode 16 of 'Two Besties with a Mic,' hosts Kelsey and Devan embark on a candid discussion about the contrasting societal expectations of mothers and fathers, particularly around Father's Day. Broadcasting from Devan's new office studio, they dive into personal anecdotes, engaging conversations, and reactions to a controversial meme about single mothers celebrating Father's Day. They also explore the deep-seated gender roles that shape our views on parenting, communication in relationships, and the importance of cultivating well-rounded children. Join the conversation for a spirited and insightful exchange! Any podcast related questions or suggestions can be emailed to twobestieswithamic@gmail.com. We want to hear from you! Book your next skincare service with Kelsey at kesleydaroubeauty@yahoo.com. Come to the Elevate Summit! Think conference vibes mixed with slumber party vibes. Grab your ticket at developingwithdevan.com/summit. Follow us on TikTok and IG @twobestieswithamic
In episode 15 of 'Two Besties with a Mic,' Kelsey and Devan continue to chat while doing their makeup and hair. Despite some technical difficulties, they dive into a captivating discussion about spirituality, specifically focusing on their experiences and insights into tarot reading. They share personal stories, thoughts on tarot card spreads, and the powerful lessons they've learned about life, love, and self-discovery through tarot. Kelsey talks about her recent foray into tarot, while Devan reflects on seeking answers during a period of personal crisis. This episode emphasizes the importance of intuition, balance, and the ongoing journey of self-awareness. Any podcast related questions or suggestions can be emailed to twobestieswithamic@gmail.com. We want to hear from you! Book your next skincare service with Kelsey at kesleydaroubeauty@yahoo.com. Come to the Elevate Summit! Think conference vibes mixed with slumber party vibes. Grab your ticket at developingwithdevan.com/summit. Follow us on TikTok and IG @twobestieswithamic Everyday Tarot Mini Tarot Deck (what Devan called the pocket deck) https://amzn.to/45VJZ4V (fyi this is an affiliate link, so Devan makes a little bit of money when you buy from this link) Details about Caitlin Fisher (Devan's Book Coach): https://www.caitlinlizfisher.com/ Get some awesome photos done with Nicole Lockhart: https://nicolelockhartphotography.com/
Welcome back to Episode 14 of Two Besties with a Mic! Today, we're on the move as Kelsey does Devan's makeup for an exciting branding photo shoot, but not before diving into some raw and honest conversations about the stress of motherhood. We discuss a thought-provoking TikTok comparing the stress of motherhood to being a soldier or working in an ER, share personal experiences about overwhelming parenting moments, societal pressures, and the struggle of balancing work and family. Tune in for a hearty, unfiltered chat that every mom can relate to, plus a bit of sassy commentary and lots of love for all you badass moms out there. Let's normalize talking about the not-so-glamorous side of parenting. Grab a slice of pizza and join us! Any podcast related questions or suggestions can be emailed to twobestieswithamic@gmail.com. We want to hear from you! Book your next skincare service with Kelsey at kesleydaroubeauty@yahoo.com. Come to the Elevate Summit! Think conference vibes mixed with slumber party vibes. Grab your ticket at developingwithdevan.com/summit. Follow up on TikTok and IG @twobestieswithamic
Welcome to Episode 13 of Two Besties with a Mic! In this episode, Kelsey and Devan explore birthday celebrations, combating ageism, and the pressures of staying young. Discover the importance of self-care as the besties share skincare routines and cover the eight dimensions of self-care. Learn how to live a more fulfilling life with personal growth tips, societal expectations insights, and embracing vulnerability. Tune in for a compelling conversation packed with laughs, valuable insights, and practical advice on prioritizing well-being. Don't miss out on expert tips for self-improvement and healthy living! Any podcast related questions or suggestions can be emailed to twobestieswithamic@gmail.com. We want to hear from you! Book your next skincare service with Kelsey at kesleydaroubeauty@yahoo.com. Come to the Elevate Summit! Think conference vibes mixed with slumber party vibes. Grab your ticket at developingwithdevan.com/summit.
This week on the Affiliate Marketing Podcast, Lee-Ann is joined by Melissa Feemster, co-founder of Team Bespoke for a conversation about planning for holiday and peak periods in affiliate marketing.Talking points include: The importance of planning and anticipating consumer behaviorStrategies for leveraging different marketing channels Diversifying marketing channels and being prepared to pivot based on competitionMelissa also shares insights on managing coupons and loyalty partners, as well as the future of retail performance marketing, including the role of AI and personalization.Listen to find out more about:Preparing for Economic FactorsManaging Coupons and Loyalty PartnersNailing It During the Peak PeriodAvoiding Common MistakesKey segments of this podcast and where you can tune in to go direct: [04:32] Understanding Holiday and Peak Periods[16:15] Contingency at the Ready![31:05] The Future of Retail Performance Marketing Rate, Review & Subscribe on Apple Podcasts If you're liking this podcast - make sure you hit SUBSCRIBE to never miss another weekly episode packed with information , insights and learning from all four corners of the globe and leave us a 5 Star Review!AND…. If you're struggling to launch, scale and grow your affiliate program - join us this year in London at the ELEVATE Summit 2024 – Where Lead Generation and Affiliate Marketing will collideTaking place for the first time as an in-person event on the 16-17 September in London, take your business to the next level - network with industry experts and grow your business at this informative event built specifically for SMEs , Affiliates, Lead Generators and and Performance Marketers. EARLY BIRD TICKET PRICES END SOON!Tickets to this two-day conference include are just £349 in our early bird offer: Full two-day conference and expert speaker line-up Lunch and Refreshments FREE on both daysNetworking and Exhibitor Area to discover new tools, services and resourcesMatchmaking meet-ups and unlimited Networking Don't miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights. Secure your ticket and learn with industry veterans what's new and trending in Affiliate and Lead Generation CLICK HERE!
Welcome to a brand new season of the Affiliate Marketing Podcast. We are delighted to announce that this season is sponsored by impact.com. Season 17 begins with an inspiring conversation between Lee-Ann and Robert Glazer. Robert is Founder and Board Chair of Acceleration Partners, and he discusses his experience in the affiliate marketing industry. Talking points include: the challenges of running an agency, the evolution of the industry, and the future of affiliate marketing in the digital landscape. Robert also shares insights on the importance of relationships, the impact of technology, and the role of AI in the industry.Listen to find out more about:The challenges and opportunities in performance marketingThe paradigm of leaving jobs Adopting a risk-on mindset for future successKey segments of this podcast and where you can tune in to go direct: [08:25] The evolution of affiliate marketing and partnership marketing[09:20] The impact of technology and relationships in affiliate marketing[26:13] “No generalization works in this industry” ELEVATE Summit 2024 – Where Lead Generation and Affiliate Marketing collide, launches as an in-person conference for the first time, in London 16-17 September.EARLY BIRD TICKET PRICES END SOON!Tickets to this two-day conference at Park Plaza Westminster Bridge, include: Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking party Don't miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights. Secure your ticket and learn with industry veterans what's new and trending in the Affiliate and Lead Generation worlds – today by clicking here.Rate, Review & Subscribe on Apple Podcasts“I love Affiverse's Affiliate Marketing Podcast.”
And just like that… we've come to the end of another superb season of the Affiliate Marketing Podcast. During Season 16, we hit over 250,000 downloads! To all of you around the world who listen in, we thank you for your support and for lending us your ears. This season featured interviews with industry experts, discussions on affiliate marketing trends, and insights into the future of the industry. Let's take a look back at the highlights from this season…Listen to find out more about:A full summary of what Season 16 of The Affiliate Marketing Podcast had to offer.Our upcoming events, including September's ELEVATE Summit: check out this episode for a full summary of our first ever in-person event: ELEVATE Summit: Where Lead Generation and Affiliate Marketing Will Collide A sneak Season 17 peek!Key segments of this podcast and where you can tune in to go direct: [01:25] Season 16 Recap and Milestone achievement [03:30] How To Access More of Our Content [39:00] All About ELEVATE ELEVATE Summit 2024 – Where Lead Generation and Affiliate Marketing collide, launches as an in-person conference for the first time, in London 16-17 September.EARLY BIRD TICKET PRICES END SOON!Tickets to this two-day conference at Park Plaza Westminster Bridge, include: Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking partyDon't miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights. Secure your ticket and learn with industry veterans what's new and trending in the Affiliate and Lead Generation worlds – today by clicking here.Rate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”
This week, Lee-Ann is joined by Dean Seddon, the founder of maverrik.io. Dean and Lee-Ann share the story behind them deciding to join forces to build and deliver ELEVATE. Along with Lead Generation World, the ELEVATE Summit will take place on the 16th and 17th of September in London. The event is targeted towards small and medium advertisers who currently rely on paid media and need to learn how to diversify their traffic sources. The event will also educate affiliates on the upcoming changes in the industry and the importance of first-party data collection.Listen to find out more about:Your invitation to ELEVATE Why Affiliates should prepare for upcoming changes in the industry and prioritise first-party data collection.How long-form content is becoming more important on social media platformsKey segments of this podcast and where you can tune in to go direct: [06:22] Organic Traffic Generation and Content Creation[12:09] Affiliate Marketing and First-Party Data Collection[14:16] The Rise of Long-Form Content on Social MediaELEVATE Summit 2024 – Where Lead Generation and Affiliate Marketing collide, launches as an in-person conference for the first time, in London 16-17 September.EARLY BIRD TICKET PRICES END FRIDAY MAY 31!Early Bird registration for the ELEVATE Summit is now open, with a Full Two Day Conference pass priced at £149 – when purchased before the 31st May. Thereafter the tickets will increase to £249 per person for this two-day exclusive event! Tickets to this two-day conference at Park Plaza Westminster Bridge, include: Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking partyDon't miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights. Secure your ticket and learn with industry veterans what's new and trending in the Affiliate and Lead Generation worlds – today by clicking here.Rate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”
Constantine Ivanchuk, SEO Affiliates Team Lead at AFFTER joins Lee-Ann to discuss the unique approach of AFFTER as an invite-only affiliate program in the iGaming space. This episode focuses on the issue of quality over quantity, and providing bespoke commissions and account management to a select group of premium affiliates. Constantine also highlights the changing landscape of SEO over the last five years, and emphasises the importance of building relationships with affiliates, along with the need to diversify traffic sources in the affiliate marketing industry.Listen to find out more about:Building relationships with affiliates Diversifying traffic sources SEO – the shift towards social media Key segments of this podcast and where you can tune in to go direct: [04:43] Creating a high-touch experience.[12:15] Finding new sources of traffic.[23:02] Affiliate Networks vs Direct Affiliates.ELEVATE Summit 2024 – Where Lead Generation and Affiliate Marketing collide, launches as an in-person conference for the first time, in London 16-17 September.GET YOUR EARLY BIRD TICKET BEFORE MAY 31!Early Bird registration for the ELEVATE Summit is now open, with a Full Two Day Conference pass priced at £149 – when purchased before the 31st May. Thereafter the tickets will increase to £249 per person for this two-day exclusive event! Tickets to this two-day conference at Park Plaza Westminster Bridge, include: Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatchmaking meet-upsA Social Networking party Don't miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights. Secure your ticket and learn with industry veterans what's new and trending in the Affiliate and Lead Generation worlds – today by clicking here.Rate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”
In this episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Josh Sebo, COO of OfferVault.com. They discuss Josh's background in the music industry and how he transitioned into affiliate marketing. The conversation also touches on the importance of branding and staying relevant in a competitive industry, the rise of pay-per-call marketing, and the need for advertisers to understand and reach their affiliates on various platforms.Listen to find out more about:The Rise of Pay-Per-Call Marketing in the Affiliate IndustryReaching Affiliates on Various Platforms:The Potential of AI in Affiliate MarketingKey segments of this podcast and where you can tune in to go direct: [23:50] The success ratio. [27:00] The importance of investing in affiliate managers.[34:30] Achieving work-life balance and finding fulfillment outside of work.EARLY BIRD TICKETS ARE ENDING SOON! ELEVATE Summit 2024 – Where Lead Generation and Affiliate Marketing collide, launches as an in-person conference for the first time, in London 16-17 September.GET YOUR EARLY BIRD TICKET BEFORE MAY 31 Early Bird registration for the ELEVATE Summit is now open, with a Full Two Day Conference pass priced at £149 – when purchased before the 31st May. Thereafter the tickets will increase to £249 per person for this two-day exclusive event! Tickets to this two-day conference at Park Plaza Westminster Bridge, include: Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatch making meetupsA Social Networking party Don't miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights. Secure your ticket and learn with industry veterans what's new and trending in the Affiliate and Lead Generation worlds – today by clicking here.Rate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”
Josh Sebo (COO of OfferVault), Adam Young (CEO of Ringba), industry legend Harrison Gevirtz and special guest Lee-Ann Johnstone (Founder of Affiverse & Host of The Affiliate Marketing Podcast) discuss: - How to launch a successful affiliate program for your business - How to find affiliates and make them love you - The evolution of the merchant program now - Consent & Privacy 101 - Biggest mythes about affiliate marketing - Common problems affiliate managers face Get your Free Copy of "The Pay Per Call Revolution" now! Just pay shipping and handling: - (https://www.paypercallrevolution.com) Official Sponsor: MaxBounty - Sign Up as an Affiliate Here: (https://t.ly/wZrnH) Follow Us: OfferVault: WEBSITE: https://www.offervault.com/ FACEBOOK: https://www.facebook.com/offervault INSTAGRAM: https://www.instagram.com/offervaultmarketing/ TWITTER: https://www.twitter.com/offervault LINKEDIN: https://www.linkedin.com/company/offer-vault/ Adam Young: RINGBA: https://www.ringba.com RINGBA's INNER CIRCLE: https://try.ringba.com/inner-circle/ FACEBOOK: https://www.facebook.com/ringba INSTAGRAM: https://www.instagram.com/adamyoung/ TWITTER: https://www.twitter.com/arbitrage LINKEDIN: https://www.linkedin.com/in/capitalist Harrison Gevirtz: INSTAGRAM: https://www.instagram.com/affiliate/ LINKEDIN: https://www.linkedin.com/in/harrisongevirtz/ Lee-Ann Johnstone: AFFIVERSE: https://www.affiversemedia.com/ INSTAGRAM: https://www.instagram.com/affiverse/ LINKEDIN: https://www.linkedin.com/in/leeannjohnstone/ ELEVATE SUMMIT: https://www.affiversemedia.com/elevate-2024/
We return with a look back at Day 2 of this year's AMPLIFY Summit, which was brought to you by Affiverse. In this week's episode, Lee-Ann shares insights from expert panels on topics such as: Future-proofing affiliate programs in the iGaming sector, fraud and compliance in affiliate programs, and incrementality and tracking for sustainable growth. We hope that you enjoy listening to these valuable insights and be sure to get your Early Bird ticket booked now for our London event – ELEVATE 2024. Here's to continuing to empower our industry with the educational insights we all need…Topics covered in this panel were that there are many different types of fraud. Including human fraud forms hired to fill out stolen information, cashback and voucher codes fraud and, believe it or not, bots that play games up to a certain level to avoid being spotted in fraud assessment tools. Not to mention the importance of building relationships with partners, networks and affiliates as a program fraud prevention measure.Listen to find out more about:The explosion of influencer marketingFuture-proofing Affiliate Programs in the iGaming sectorHow to grow, improve, and replicate successes in our affiliate programsKey segments of this podcast and where you can tune in to go direct: [04:05] Future-proofing your affiliate strategy[09:50] Fraud and Compliance[18:42] Incrementally and Tracking - Building sustainable growthELEVATE Summit 2024 – Where Lead Generation and Affiliate Marketing collide, launches as an in-person conference for the first time, in London 16-17 September.GET YOUR EARLY BIRD TICKETEarly Bird registration for the ELEVATE Summit is now open, with a Full Two Day Conference pass priced at £149 – when purchased before the 31st May. Thereafter the tickets will increase to £249 per person for this two-day exclusive event!Tickets to this two-day conference at Park Plaza Westminster Bridge, include: Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatch making meetupsA Social Networking partyDon't miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights. Secure your ticket and learn with industry veterans what's new and trending in the Affiliate and Lead Generation worlds – today by clicking here.Rate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”
This week on the Affiliate Marketing Podcast, we have a very special episode. Lee-Ann brings you a sneak peek at what we experienced at this year's AMPLIFY Summit, brought to you by Affiverse. This year's content was streamed to more than 2,500 of you lovely listeners that joined the event! In case you missed it, we are spending the next two weeks taking a look back at what was learned at the event, during both days.Listen to find out more about:Raising capital and managing affiliates with modern financing is a challenge in the affiliate marketing industry.Emerging markets like Asia, Africa, and South America offer opportunities for growth in affiliate marketing.Future trends and the use of AI are important considerations for running successful affiliate programs.Key segments of this podcast and where you can tune in to go direct: [04:08] Using clever data techniques to make better and more informed decisions.[09:09] Wider emerging market trends.[15:00] Future forward – trends you cannot miss.ELEVATE Summit 2024 – Where Lead Generation and Affiliate Marketing collide, launches as an in-person conference for the first time, in London 16-17 September.GET YOUR EARLY BIRD TICKET Early Bird registration for the ELEVATE Summit is now open, with a Full Two Day Conference pass priced at £149 – when purchased before the 31st May. Thereafter the tickets will increase to £249 per person for this two-day exclusive event! Tickets to this two-day conference at Park Plaza Westminster Bridge, include: Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatch making meetupsA Social Networking partyDon't miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights. Secure your ticket and learn with industry veterans what's new and trending in the Affiliate and Lead Generation worlds – today by clicking here.Rate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”
In the fourth and final episode of The Elevate Summit Series, Charlie interviews Carl Hillesland, Director of Retail Performance at Broad River Retail, and Sean Davis, General Manager for the Salisbury store. In this conversation, Carl and Charlie discuss the 40 Day Climb to the Top Challenge, which is the biggest payout challenge ever introduced by The River. They mention the high levels of energy and excitement among Memory Makers for this challenge. Additionally, they explain that in addition, The River is continuing its routine challenges alongside the 40-Day Climb to the Top, and how this doubling down will elevate everyone coming into the Moneyball months. Carl highlights the importance of bringing people together and the resulting alignment that happens when a group of people find momentum toward a common goal. He further emphasizes the significance of the customer experience and the need to connect with guests, educate them about new sleep technologies that have recently launched, and provide them with the best possible service. During their conversation, Sean mentioned the excitement surrounding the new Salisbury store and how it has impressed the residents, keeping them coming back for more. He also highlighted The Elevate Summit workshops currently being held in the Salisbury store and how they motivate people to finish 2023 on a high note. Sean shared his experience of coming up with the theme word "perpetual" to conclude the year, explaining how it helps in finding inspiration and constantly striving to improve. The Infinite Game by Simon Sinek - https://www.amazon.com/Infinite-Game-Simon-Sinek/dp/073521350X/ref=sr_1_2?crid=2GX6GM2J20Q04&keywords=the+infinite+game+sim&qid=1699623753&sprefix=%2Caps%2C155&sr=8-2 This episode on YouTube: https://youtu.be/_0Kpycac0G0 We hope you enjoy this episode, and subscribe to our podcast for a new story each week. Visit https://www.storiesfromtheriver.com for more episodes.
In the fourth and final episode of The Elevate Summit Series, Charlie interviews Carl Hillesland, Director of Retail Performance at Broad River Retail, and Sean Davis, General Manager for the Salisbury store. In this conversation, Carl and Charlie discuss the 40 Day Climb to the Top Challenge, which is the biggest payout challenge ever introduced by The River. They mention the high levels of energy and excitement among Memory Makers for this challenge. Additionally, they explain that in addition, The River is continuing its routine challenges alongside the 40-Day Climb to the Top, and how this doubling down will elevate everyone coming into the Moneyball months. Carl highlights the importance of bringing people together and the resulting alignment that happens when a group of people find momentum toward a common goal. He further emphasizes the significance of the customer experience and the need to connect with guests, educate them about new sleep technologies that have recently launched, and provide them with the best possible service. During their conversation, Sean mentioned the excitement surrounding the new Salisbury store and how it has impressed the residents, keeping them coming back for more. He also highlighted The Elevate Summit workshops currently being held in the Salisbury store and how they motivate people to finish 2023 on a high note. Sean shared his experience of coming up with the theme word "perpetual" to conclude the year, explaining how it helps in finding inspiration and constantly striving to improve. The Infinite Game by Simon Sinek - https://www.amazon.com/Infinite-Game-Simon-Sinek/dp/073521350X/ref=sr_1_2?crid=2GX6GM2J20Q04&keywords=the+infinite+game+sim&qid=1699623753&sprefix=%2Caps%2C155&sr=8-2 This episode on YouTube: https://youtu.be/_0Kpycac0G0 We hope you enjoy this episode, and subscribe to our podcast for a new story each week. Visit https://www.storiesfromtheriver.com for more episodes.
In the third episode of The Elevate Summit Series, Charlie is joined by Heather Greenwood, Director of Memory Maker Experience (MMx) at Broad River Retail, and Aaron LeRoux, Vice President of Sales for Florida & Wisconsin Enterprise Ashley Stores. Heather and Charlie delve into the magnetic power of uniting people, even those who have never crossed paths in person at The River. Heather highlights how The Sleep Summit consistently injects a burst of energy into the worlds of Memory Makers and Broad River, and now The Elevate Summit is poised to deliver a similar surge just in time for the bustling moneyball month of November. She discusses the benefits of the interaction that comes from bringing the partners of Broad River Retail and the Memory Makers together and the collective elevation that occurs when they collaborate. Continuing the discussion, Charlie welcomes special guest Aaron LeRoux from Enterprise Ashley Stores, and Aaron shares his (and his team's) experience at The Elevate Summit. Aaron appreciates the central message of prioritizing people in the sessions at The Elevate Summit and how this ethos translates into the day-to-day operations of the Company. He points to the significance of transparency within an organization, stressing that building connections with customers, as well as internal team connections, must be earned. Together, they highlight the importance of earning the right to connect both externally and internally. This episode on YouTube: https://youtu.be/rVejy6BOCkM We hope you enjoy this episode, and subscribe to our podcast for a new story each week. Visit https://www.storiesfromtheriver.com for more episodes.
In the third episode of The Elevate Summit Series, Charlie is joined by Heather Greenwood, Director of Memory Maker Experience (MMx) at Broad River Retail, and Aaron LeRoux, Vice President of Sales for Florida & Wisconsin Enterprise Ashley Stores. Heather and Charlie delve into the magnetic power of uniting people, even those who have never crossed paths in person at The River. Heather highlights how The Sleep Summit consistently injects a burst of energy into the worlds of Memory Makers and Broad River, and now The Elevate Summit is poised to deliver a similar surge just in time for the bustling moneyball month of November. She discusses the benefits of the interaction that comes from bringing the partners of Broad River Retail and the Memory Makers together and the collective elevation that occurs when they collaborate. Continuing the discussion, Charlie welcomes special guest Aaron LeRoux from Enterprise Ashley Stores, and Aaron shares his (and his team's) experience at The Elevate Summit. Aaron appreciates the central message of prioritizing people in the sessions at The Elevate Summit and how this ethos translates into the day-to-day operations of the Company. He points to the significance of transparency within an organization, stressing that building connections with customers, as well as internal team connections, must be earned. Together, they highlight the importance of earning the right to connect both externally and internally. This episode on YouTube: https://youtu.be/rVejy6BOCkM We hope you enjoy this episode, and subscribe to our podcast for a new story each week. Visit https://www.storiesfromtheriver.com for more episodes.
In the second episode of The Elevate Summit Series, Charlie sits down with Stacey McCormick, Senior VP of Retail Performance at Broad River Retail; Laura Bider, Relationship Account Manager at TD Bank, Retail Card Services; and Mike Distefano, VP Strategic Client Solutions at Versatile Credit. To kick off the episode, Charlie and Stacey discuss the origins of The Elevate Summit, having been born from the successful heritage of the annual Sleep Summit held in early May at The River that ignites the Memorial Day selling season. Stacey explains that The Elevate Summit is not only part Sleep Summit but also part VIP Summit, part Store Tour Summit, part Breakout Summit, and part Sales Process Summit (with the introduction of The Purposeful Reapproach). Stacey also discusses the 40 Day Climb to the Top challenge that will immediately follow The Elevate Summit with an elevated assortment of prizes, contests, and trips available to be earned by the Retail Memory Makers. Based upon the enthusiasm, excitement, and success from this event, Charlie and Stacey predict that The Elevate Summit may become the next annual legacy event at The River. Laura shares insights on TD Bank's nearly 10-year partnership with Broad River, emphasizing their mutual focus on creating positive experiences for their teams and partners. She supports this by explaining TD Bank's WOW Culture, including her experience as a new employee. In Charlie's conversation with Mike, they address the rapidly changing tech industry's influence on their industry and Versatile's work to stay user-friendly to customers of all generations. Mike discusses the role of analytics in decision-making and Versatile's commitment to evolving for the benefit of its customers. This episode on YouTube: https://youtu.be/mLNfdtkvRdw We hope you enjoy this episode, and subscribe to our podcast for a new story each week. Visit https://www.storiesfromtheriver.com for more episodes.
In the second episode of The Elevate Summit Series, Charlie sits down with Stacey McCormick, Senior VP of Retail Performance at Broad River Retail; Laura Bider, Relationship Account Manager at TD Bank, Retail Card Services; and Mike Distefano, VP Strategic Client Solutions at Versatile Credit. To kick off the episode, Charlie and Stacey discuss the origins of The Elevate Summit, having been born from the successful heritage of the annual Sleep Summit held in early May at The River that ignites the Memorial Day selling season. Stacey explains that The Elevate Summit is not only part Sleep Summit but also part VIP Summit, part Store Tour Summit, part Breakout Summit, and part Sales Process Summit (with the introduction of The Purposeful Reapproach). Stacey also discusses the 40 Day Climb to the Top challenge that will immediately follow The Elevate Summit with an elevated assortment of prizes, contests, and trips available to be earned by the Retail Memory Makers. Based upon the enthusiasm, excitement, and success from this event, Charlie and Stacey predict that The Elevate Summit may become the next annual legacy event at The River. Laura shares insights on TD Bank's nearly 10-year partnership with Broad River, emphasizing their mutual focus on creating positive experiences for their teams and partners. She supports this by explaining TD Bank's WOW Culture, including her experience as a new employee. In Charlie's conversation with Mike, they address the rapidly changing tech industry's influence on their industry and Versatile's work to stay user-friendly to customers of all generations. Mike discusses the role of analytics in decision-making and Versatile's commitment to evolving for the benefit of its customers. This episode on YouTube: https://youtu.be/mLNfdtkvRdw We hope you enjoy this episode, and subscribe to our podcast for a new story each week. Visit https://www.storiesfromtheriver.com for more episodes.
In today's episode, Charlie welcomes guests from the Elevate Summit in Concord, North Carolina. He is joined by Manny Rodrigues, the Chief Operating Officer at Broad River Retail, and Lisa McLachlan, a Senior Account Manager for Tempur Sealy International. They discuss the origins of the Elevate Summit, which was created as a product of the successful annual Sleep Summit. They explain how these events have proven to be effective at motivating and empowering Memory Makers. Manny emphasizes the importance of workshops and how they help build momentum by bringing people together to showcase new developments and stores. During his conversation with Lisa, she reveals some of the new products that Tempur Sealy is launching and how partnering with Broad River and attending the Elevate Summit can energize the busiest time of year in the market. This episode on YouTube: https://youtu.be/1Rl92d2lulw We hope you enjoy this episode, and subscribe to our podcast for a new story each week. Visit https://www.storiesfromtheriver.com for more episodes.
In today's episode, Charlie welcomes guests from the Elevate Summit in Concord, North Carolina. He is joined by Manny Rodrigues, the Chief Operating Officer at Broad River Retail, and Lisa McLachlan, a Senior Account Manager for Tempur Sealy International. They discuss the origins of the Elevate Summit, which was created as a product of the successful annual Sleep Summit. They explain how these events have proven to be effective at motivating and empowering Memory Makers. Manny emphasizes the importance of workshops and how they help build momentum by bringing people together to showcase new developments and stores. During his conversation with Lisa, she reveals some of the new products that Tempur Sealy is launching and how partnering with Broad River and attending the Elevate Summit can energize the busiest time of year in the market. This episode on YouTube: https://youtu.be/1Rl92d2lulw We hope you enjoy this episode, and subscribe to our podcast for a new story each week. Visit https://www.storiesfromtheriver.com for more episodes.
For this week's episode of the Affiliate Marketing Podcast, Lee-Ann is looking back over the highlights of the ELEVATE Summit in July. Specifically, she is joined by CJ Senior Client Development Manager, Simone Charles, Cashblack CEO Matthew Addai, and Expedia Director of Retail Partnerships, Matthew Long, to discuss the importance of diversity in the affiliate marketing world.Listen to find out more about: • What research does diversity take? • Key takeaways from the panellistsKey segments of this podcast and where you can tune into go direct[10:00] – Wide demographics versus niches[15:00] – Assumption is the mother of all evil?[20:00] – What does authenticity mean?Rate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”
Season 12 of the Affiliate Marketing Podcast is back with Episode 2! On this week's episode, Lee-Ann sat down with the Head of Practice for Digital Transformation, eCommerce, and Strategy at Nimble Gravity, Matt Ranta. Nimble Gravity is a consultancy company that specialises in data science, digital strategy, and ecommerce.Listen to this week's episode to hear Lee-Ann and Matt discuss how data science is driving the ecommerce and affiliate marketing industries. If you're looking for more affiliate marketing and ecommerce advice, be sure to register to join our ELEVATE Summit in July. We'll be hosting panels, workshops, and talks featuring a selection of industry experts, with all content available to stream from our website. Also, be sure to check out our blog for all the latest news and insights or book a free call with a member of our team for personalised guidance. Tune in to learn more about: · Matt's two decades of experience in the digital business and ecommerce industries· Specific methods for testing and data analysis · Using affiliate partners as a source of intelligenceKey sections of the podcast and where to tune in: [08:00] The philosophy of pragmatic data science [12:00] Strategies for improving customer loyalty[24:00] Using competitive intelligence toolsSubscribe, Review & Rate on Apple Podcasts“I love Affiverse's Affiliate Marketing Podcast.”
In this week's podcast, we are offering you a sneak peek at what's in store for future episodes. Our very own CEO Lee-Ann Johnstone highlights some insights you might have missed, as well as some future events that you might want to mark in your calendar.Tune in to get the latest info on the upcoming Elevate Summit, the best bits of the past Amplify Summit, and more details of what's to come.Plus, we'd love to hear from you on what you think about our podcast. Click here to get access to our feedback form where you can tell us what you think of our weekly discussions and add your requests in too.Listen to find out more about:Affiliate marketing discussions in past episodesInsights from the latest podcast with LT Partners' Lacie ThompsonBig things to come in the future of the Affiliate Insider Ltd brandKey segments of this podcast and where you can tune into go direct[2:00] – The Elevate Summit is back![4:00] – Highlights of the Amplify Summit.[6:00] – Affiliate marketing made simple with our guides.[8:00] – Using AI in your affiliate marketing responsibly.Rate, Review & Subscribe on Apple Podcasts “I love the Affiliate Marketing Podcast.”
Elevate Summit Vol 2: The CMO's PlaybookContinuing our Christmas hits in affiliate marketing, we're looking at another great take from our Elevate Summit: how performance marketing is being adopted into brand management structures. Featuring insights from panel members, Helen Southgate from Acceleration Partners, Stephanie Harris from PartnerCentric, Seb Bardin from Unilever, and Matt Frary from The Partner Agency. This panel of great marketing minds is discussing with Lee-Ann the broad definitions that are lost on modern CMOs and how they can apply modern affiliate marketing methods. Listen here for the full details. What can we take into 2023?In order to give you the most up-to-date and detailed CMO's Playbook, we're looking at tips that you can learn from 2022 and take into 2023. Complete with insights from our Elevate Summit panel members. So, what's to be taken into the future?Stephanie Harris: “Performance doesn't mean there is no upfront investment.”The first piece of CMOs of the affiliate marketing agency is to make sure you are putting in as much as you intend to get out of your marketing campaign. Stephanie says, “Analysis that can be done to ensure that you and the decision makers in your company feel comfortable and confident that the investment is going to generate the return that you need, or that you understand what you as a business need to work on first before you can see that return when you enter the affiliate space.”Helen Southgate: “You get out what you put in.”Echoing her concept somewhat, Helen adds that you get out what you put in in terms of time investment and effort. But you shouldn't be above outsourcing if you need to.Helen says, “I think if you leave an affiliate program to run, it doesn't run very well. It's stagnant and so you have to keep working at it. And - I think it's a plug considering this - a few agencies on this, like getting outside advice, expert advice, which is massively beneficial to everyone I think.”Matt Frary: “This is a human relationship-based business.”It's important for CMOs to remember that affiliate marketing is all about creating relationships. Relationships between affiliate and manager, between brands, between affiliates and users, and more. Matt says, “I think we need to realize that although we want this to be zeros and ones and the industry is very data based, we need to realize really what we are in here is the relationship and people business. And part of that is reaching out, that's part of partnering, that's part of using the resources around us being willing to try things with other people. It's not folding our arms and saying that will never work. … So, we have to get out of our own ways.”Seb Bardin: “End-to-end campaigns are challenging the status quo.”Seb, on the other hand, likes to plan for the future. Seb says, “From a brand, from a performance, perspective, yes, of course we want to understand our brand metrics, but also when it comes more to performance, where is the autumn coming as part of this journey?”If you are interested in more affiliate and social media marketing insights, take a look at our blog for all the latest news and advice. Or for a more personalised approach, book a free call with a member of our team.Or, for the very best advice from industry peers, get your free tickets to gain access to our Amplify Virtual Summit. Coming in January of this year, Amplify aims to bring you the latest affiliate, performance, and partner marketing insights from across the globe. Don't miss it.Listen to find out more about:The basics of affiliate marketing commonly lost on CMOsThe finer details of strateg
We're back and raring to go! In our first podcast of the season, Lee-Ann is discussing B2B affiliate programs and how they differ from brand to brand marketing. She will be joined by, not one guest, but many industry peers that all weigh in with their insights on the matter as we launch volume 1 of a set of panels from our Elevate Summit. Joining Lee-Ann this week is Nikita Zhitkevich, Director of Channel Partnerships at PartnerStack, Jason Lilien, Senior Director at All Inclusive Marketing, Robin Albrecht, Affiliate Partnerships Manager in Digital Marketing at BigCommerce, and Marthe Berlin, Publisher Director at Impact.com. Keep listening for some intriguing insights to the affiliate marketing industry.So, what are the different B2B marketing elements that you can explore as a business? Should you go with B2B marketing, brand to brand marketing, partnerships, collaborations? We're breaking them all down here for you to come to the best conclusion.B2B marketingB2B marketing is used as an umbrella term for the many pockets of affiliate marketing that can occur between different businesses. But when you pull the idea apart you might come away with different concepts. As it stands, B2B marketing is for B2B businesses. Businesses that have a product or service for other businesses and therefore need to market directly to them. The differences between this and other affiliate marketing concepts will become obvious as we go. For the basics, it is best to compare it to B2C marketing. B2C, or business to customer, marketing, is what we all know best: a company trying to sell the everyday consumer something. When adapting from B2C to B2B it mainly comes down to perspective in your language. All your language is geared towards improving a company's customer's life, and how they can help their customers you're your product/service, rather than directly improving a customer's life, like a B2C company would. Brand to brand marketingBrand to brand marketing is different from business to business marketing in a number of ways. For one, a brand doesn't have to represent a company. An influencer or an affiliate can be a brand. So if we were to think of it in those terms, you can imagine one YouTuber marketing a decent mic to a Twitch streamer: brand to brand. But that's more limiting than the entirety of brand to brand marketing. It's more like a collaboration between businesses. A brand to brand marketing strategy, as Marthe Berlin explains, “is two brands working together to target their specific audiences or their respective audiences and ensuring that they have incentivized purchases from one another”. How it differs from B2B or business to business marketing, as Jason Lilien explains, is in the fact that “B2B is very much a business targeting affiliates that then target other businesses.”How do these concepts benefit you?A business looking into affiliate marketing can benefit from both of these concepts in different ways. Depending on the industry you're in, B2B marketing might be the best choice, and B2B affiliates can allow you to narrow your target down to the people most likely to use your business. But partnerships online are always beneficial, so it's important to look into this option. It will mean creating content together that is targeted at demographics that you share, but aren't in competition with for the best results.If you are interested in more affiliate and social media marketing insights, take a look at our blog for all the latest news and advice. Or for a more personalised approach, book a free call with a member of our team.
How do you scale a luxury 1:1 service without sacrificing quality, pricing integrity, or burning out? Today's case study looks at how Alice Park, co-founder of the National Association of Professional Child Photographers (NAPCP), co-founder of Atlanta-based Park Studios and founder of Alice Park Photography and Creativity Camp, switched to a volume-based, experiential business model that doubled her studio's revenue from $500,000 to 7 figures in less than 2 years. Instead of shooting a handful of clients per month, Alice and her team of associate photographers are now able to serve 100 clients a day through one-of-a-kind portrait experiences Park Studios creates for families, where the session & photos are surprisingly only a small fraction of the value clients gladly pay and continue to come back for. In addition to her work as a photographer, alongside her husband Kyu, Alice is one half of a powerhouse husband-wife team committed to educating and giving back to the international network of Creatives by hosting The Elevate Summit, taking place this January, 2023 in Nashville, Tennessee. Ellen is honored to be one of the speakers for this event and if you'd like to save $200 off your ticket to join us in-person, you can use the code ELLEN200 to reserve your spot at letselevatetogether.co.Thank you to our sponsors:Take this free 5-minute quiz to find out your unique coaching superpower at www.ellenyin.com/superpowerWant to try AG1 yourself and take ownership over your health this year? Athletic Greens will give you a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase when you use our link: athleticgreens.com/CTCCheck out all the ways Basecamp can increase your business' productivity when you sign up for a free trial at www.basecamp.com/ctc!Connect with Alice:https://www.aliceparkphotography.com/https://www.instagram.com/aliceparkhttps://www.napcp.com/https://www.instagram.com/napcpCreativity camp: https://www.creativity-camp.com/https://letselevatetogether.co/Use code 'ELLEN200' for $200 off your ticket!https://www.parkstudios.co/If you enjoyed today's episode, please:Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.Leave a positive review or rating on Apple Podcasts or Spotify.Subscribe for new episodes every Monday.Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport !
Well Well well… What a week this has been! We just finished our epic ELEVATE Summit live stream which consisted of about 18 hours of live content, panels, masterclasses, webinars and videos from experts across the affiliate marketing industry offering over 100+ years of expertise - helping affiliate managers grow and scale their affiliate programs! If you missed it - you MISSED OUT! But don't worry because the replay is going to be available to purchase on demand in jsut a few days time. If you're keen on getting access to all this content drop our sales team a quick email on sales@affiliateinsider.com and ask for the ELEVATE purchase link.NOW… on to business and Welcome to this week's podcast where i'm sharing just a brief introduction to what we've got lined up in Season 8 of the Affiliate Marketing Podcast. One of the highlights of running an award winning podcast about affiliate marketing is that I get to meet so many interesting people who have insights into all areas of the Affiliate Industry and who I get the privilege to spend time with picking their brands about what's working and what's not right now. The benefit of you being a subscriber in our community and indeed this podcast is that you get to hear these sessions first as a definitive advantage in helping you launch scale and grow your affiliate program. Kinda neat being on the INSIDER track isn't it? If you're new here, you're in for a treat! If you're a loyal listener, you won't be disappointed.This season we're digging deeper into effective program management and tactics that will help you amplify your performance and elevate your growth!You wouldn't expect anything different right?Over the course of the next 10 weeks as the new season launches we'll be talking about hot topical items such as:ADAPTING purpose to your business and affiliate strategyHow to retain your Affiliate Manager talent on th back of the Great Resignation we're seeing world wideWhy mentoring is a key part of people and talent management in the Affiliate IndustryLearn what it takes to grow an affiliate business from experts in digital M+AInvesting in content curators - what you need to knowMaking your partnerships deliver outcomesHow to get the best out of influencers on a performance basisAnd so much more!I've literally scoured the internet and gone out to find people with purpose, expertise and insights into what's really shifting and changing in our global economy and how this is impacting the strategy and thoughts behind how innovative affiliates programs are being effectively managed to grow in the year ahead!I'm on a mission to help you do better with affiliate marketing and discover where and how you can level up your playing field using tactics big networks, agencies and organizations are implementing right now. You don't want to miss this. So stay tuned, hit Subscribe and do take a moment to give us a 5 star rating if you like what we're putting down and want to learn more about affiliate marketing. We would love you to join in on our journey of discovery as we gather intelligence, stories, and history in the making and deliver it directly to your ears! If you have a HOT topic you'd like me to explore - drop me a line on lj@affiliateinsider.com and I'll do my best to help you find the answers you need to improve performance and gain news skills. Subscribe to our podcast HERE!
In today's episode of The Real Estate Sales Podcast, Jimmy's friend Mario Mitchell shares how he went from homeless to selling over 160 homes each year. This episode is a partial recording of Mario's speech from the Berkshire Hathaway Florida Realty 2022 Elevate Summit. Mario was born in 1975 and brought illegally to the United States. After his mother's passing when he was four, Mario began to face physical abuse from his father. His neighbor noticed Mario's bruises, and she called Child Protective Services. His dad was arrested, and Mario and his brother went to an orphanage. Mario ran away and was homeless from ages 8-10. A homeless man, Stacy, showed Mario how to hustle and survive on the street. However, Stacy was arrested when Mario was 10, and Mario was again left on his own. He broke into schools' air conditioning ducts at night to play basketball, where an officer eventually identified Mario's shoe print. The police took him in, and Mario went to a rehabilitation center. At the center, Mario met a man named Alex, who taught Mario how to be a team player. Mario knew he wanted to join athletics when he entered the school system. However, he was cut from every program he tried. He didn't fit in, no one talked to him, he was always behind. So, Mario went back to the facility. His freshman year, Mario tried out for the baseball and basketball team again. He worked harder than anyone else, and he made it. Mario's hard work resulted in a full-ride college scholarship for basketball. The day Mario turned 18, his foster family kicked him out. So, Mario took his $1,800 government check, bought an old car, and drove to college. Without parents or any support system, he learned that he could choose to be positive or dwell on his challenges. He built his business based on the compassion and empathy he learned to appreciate. It's not about how many contracts you write but the relationships you build. The positives he has today are because of the negatives he overcame. When you have a dream, you have to protect it. Protecting a dream means focusing on the positives that arise from overcoming the negatives. Find a way to give back to a community because the more you give back, the more you'll succeed. Do you have a video or content idea that is perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook and his YouTube channel. If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it as well. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.
Part three of our four-part series is LIVE now. The affiliate marketing podcast seems to be getting better and better every week, who agrees? This series was about dissecting crucial key points that came out of our affiliate AMPLIFY summit. This week we will be sharing some of the pertinent points that were shared across our SEO panel which showcased Judith Lewis, Rishi Lakhani and Martin Calvert 3 very well-known SEO's in the British Community. Together they shared some interesting thoughts about how SEO trends and practicalities need to be addressed when working in affiliate marketing.If you're short on time and or missed nabbing your seat to AMPLIFY before the doors were closed early at this inaugural event, head on over to our website: www.affiliateinsider.com - and go register yourself to attend our ELEVATE Summit in June - NOW.Listen to find out more about: The importance of leveraging your partner's commercial terms and reducing cost to justify that SEO boost's both sidesThe use of PPC and keywords in SEO Internal linking and how crucial this is[06:00] - Listen to how important link building is in SEO [13:00] - Listen to why you should utilise your affiliate for your program [18:00] - Hear how crucial brand protection is for your program [25:00] - Micro optimisation: A key asset to improving your SEO program Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER's Affiliate Marketing Podcast.”
In March, the Breezeway Elevate Operations Summit virtual panel welcomed leading management companies and invited them to speak about how to succeed through strong business relationships. The panel covered best practices for delivering (and maintaining) hospitality-like owner services and how they’ll foster more trustworthy owner relationships, increase client retention and boost referrals. It featured Jon Eskin of BHHS Colorado Properties and Brittany Blackman of Breathe Easy Rentals. Mentioned in this episode: Breezeway Slick Talk Website & Links
Llega una nueva sesión de METADATA, el podcast de tecnología de RPP y NIUSGEEK. En esta sesión conversamos sobre Ciber Seguridad con Julio Seminario, especialista de BitDefender, quien nos advierte sobre todos los riesgos posibles en 2019. Hablamos de ingeniería social, redes, ransomware y la enorme tasa de posibilidades que tienes para infectarte. Resumimos el UBER Elevate Summit, evento global de Uber en donde explicaron todo sobre las “ciudades tridimensionales” Además, explicamos qué diablos pasa en el mercado global de teléfonos con pantallas plegables que no termina de despegar. Esto y más en esta nueva sesión de METADATA
Llega una nueva sesión de METADATA, el podcast de tecnología de RPP y NIUSGEEK. En esta sesión conversamos sobre Ciber Seguridad con Julio Seminario, especialista de BitDefender, quien nos advierte sobre todos los riesgos posibles en 2019. Hablamos de ingeniería social, redes, ransomware y la enorme tasa de posibilidades que tienes para infectarte. Resumimos el UBER Elevate Summit, evento global de Uber en donde explicaron todo sobre las “ciudades tridimensionales” Además, explicamos qué diablos pasa en el mercado global de teléfonos con pantallas plegables que no termina de despegar. Esto y más en esta nueva sesión de METADATA
This is a special episode because we welcome back our very first guest on the EntreMD Podcast, Dr. Sasha Shillcutt!Sasha K. Shillcutt, MD, MS, FASE is a Tenured Professor and the Vice-Chair of Strategy and Innovation in the Department of Anesthesiology at the University of Nebraska Medical Center (UNMC). She is also the founder of Brave Enough, an organization through which she leads more than 10,000 women. Her life mission is to share the life lessons she’s learned when she fell and got back up, as well as all she’s gleaned from the women who’ve gone before her. More of that in her book, Between Grit and Grace, a must-read for every professional woman.In the episode, we discuss seven powerful business lessons I gleaned from watching her execute the Brave Enough Elevate Summit.The seven lessons are:#1 Hard work#2 Vision casting #3 Persistence#4 Collaboration#5 Delegation#6 Belief#7 Excellence Listener spotlight of the week***********M. S. Kamara⭐️⭐️⭐️⭐️⭐️A year of Powerhouse teachingsDr. Una delivers again and again with inspirational, practical and downright amazing episodes. Looking forward to many more!************Thank you M.S Kamara for your kind review, you literally made my day. I am so excited that you are enjoying the podcast.Subscribe & Review in iTunesHave you subscribed to my podcast? If you haven’t, I want to encourage you to do that today. I don’t want you to miss an episode. Great episodes will be coming every week and if you are not subscribed, there’s a good chance you’ll miss out on those.Click here to subscribe in iTunes!Also, I would really love it if you left me a review over on iTunes, too. Your glowing reviews help other people find my podcast and I love reading them. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!Links mentioned in this episode:EntreMD Business School Brave Enough - For more information about her retreats and conferences.Join the EntreMD Private Facebook group here.
In this episode of The Brave Enough Show, your host, Dr. Sasha Shillcutt discusses: With a change in mindset, something devastating can change into something wonderful. When you lose something, take a moment to grieve. It is healthy. Set 3 goals for yourself with any project
In this episode of The Brave Enough Show, your host, Dr. Sasha Shillcutt discusses:With a change in mindset, something devastating can change into something wonderful.When you lose something, take a moment to grieve. It is healthy.Set 3 goals for yourself with any projectWhen women show up for themselves ,they also show up for each other.
This episode with Sasha Shillcutt, MD is FILLED with great strategies to finding joy, even in the midst of the pandemic. Join in to learn how we use over-functioning, mental escapes, self-soothing, and hustle to keep ourselves from our greatest insights and future growth. Learn to stay curious, get still and stop deferring happiness as Cy and Sasha share their own personal revelations that emerged during the World Health Crisis. Register/Sign up and find more information on the Ditch The Drama Tour. You do not want to miss this opportunity! https://registration.sonburst.com/cywakeman/virtualroadshow https://www.realitybasedleadership.com/dtd2020 Follow Sasha Shillcutt, MD (@becomebraveenough) and Register for her Elevate Summit in the link below! https://braveenough.mykajabi.com/brave-enough-elevate-summit
METADATA | E36: UBER Elevate Summit 2019 | ¿Qué diablos pasa con las pantallas plegables? | La ciberseguridad en su año más difícil
Want to hear all about Boating Industry's new conference for the marine industry? This podcast takes you through what the conference is all about. This is the first podcast in a series that will keep you current with Elevate updates! Elevate Summit coming November 22-24, 2019
How I Raised It - The podcast where we interview startup founders who raised capital.
Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Allie Magyar of Hubb.me. Hubb makes an online platform for event and conference management. The Company recently raised a $6.3 million Series B led by Five Elms Capital. Oregon Venture Fund and Elevate Capital participated. In this episode, Allie talks about the Seattle, Portland, and Vancouver WA funding scenes, the difference between raising private equity vs. venture capital, build-vs.-buy decisions and when to acquire competitors, the Elevate Inclusion Summit, and much more. For more info about the Elevate Summit and venture capital for female entrepreneurs, visit https://blog.hubb.me/allie-talks-venture-capital-for-female-entrepreneurs and catch Allie's talk at https://hubb-1.wistia.com/medias/yuhk64n7ft
Taxi volanti, i servizi sperimentali di Uber
President Trump has decided to withdraw the United States from the Iran Nuclear Deal leaving many businesses and other countries in the lurch. We spoke to POLITICO's foreign affairs correspondent, Nahal Toosi, and got insight into how this may affect American prisoners in Iran and what kind of sanctions will be in place moving forward. As Uber wraps up their second annual Elevate Summit news was released that the company intends to expand to include flying taxis and hope to have the program rolled out by 2023. Tech and culture reporter for USA Today, Marco della Cava joined us to explain how this will work and more importantly, how much a ride will cost. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Spoiler alert: Episode 9 was recorded right after 4th of July, which is why we are annoyed with having a holiday on a Tuesday. Today we're chatting with our old friend, Linode's Rick Myers! Linode offers cloud hosting for Linux, which is super brainy and way above our pay grade. Rick runs their support team, and he shared a lot of insight into their hiring process, what it's like doing support for a highly technical customer, and he gave us a breakdown of their newly minted internal training program for their customer support team. Rick is a past Elevate Summit speaker, and he's promised to join us again for our spring event in 2018. HE PROMISED!
This week we're joined by one of our past (and future!) Elevate Summit speakers, Ben MacAskill of SmugMug. Ben tells his story of going from researching cancer cures in a bio lab to handling support for a growing, bootstrapped startup. We also talk a lot about hiring, and how company culture influences team dynamics, and the pros and cons of running an entirely remote support team. We were so excited to catch up with Ben that you'll hear four voices this episode (Ben, Mike from Trello, Colin from Pingboard, and Sarah from CoSupport), and high fives to our editor Jonathan for splicing out all the overtalk! PS, the episodes of Reply All that Ben references are Episodes 71 & 77!
This episode is full of big life decisions as Lee Matos of Gitlab joins us for an important conversation about his future: Bicycle or car? Or Car-cyle???? We also get into talking about being a support manager, and growing a team of leaders, what skills you need to gather to become a successful manager, and what makes a good one-on-one review. Plus, we get a peek into the world of Gitlab, where almost every company decision is made public (woah!) and collaboration between departments is taken to a whole new level. Plus, lots and lots of Beyonce. Check out Lee's famous Beyonce talk on the Elevate Summit website now!
Intercom customer support lead Sabrina Gordon chats with CoSupport founder and Elevate Summit host Sarah Hatter. Sarah shares how the world of customer support is evolving, how to build and scale an empathetic support culture, why great support improves product, and much more.
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