Responsibly Different™

Before you drop a dollar into paid media ask yourself, are you really sure you're reaching the right people?In this episode of Fireside, we sit down with Anastassia Laskey, founder of Ground Control Research, to talk about the power of audience insight, the role of AI in speeding up foundational research, and why brands need to go deeper than demographics and surface-level personas.Ana shares how her team helps companies uncover who their audience really is, what drives them, and how to speak their language with intention, precision, and care. We talk about the cost and time myths around research, how strategy suffers without it, and what it looks like to build campaigns from a place of truth rather than assumption.If you're a marketer, media strategist, or founder trying to grow with purpose this one's for you.Enjoying this content? Text us your thoughts! (if you want a response please include an email address in your text)Learn more about Campfire Consulting Visit the Responsibly Different™ Shop where 50% of all profits go back to nonprofit organizations. Wear your spark on your sleeve.

Hidden among the pages of Maine's queer history lies an extraordinary treasure most people don't know exists: 43 different LGBTQ+ newspapers and newsletters dating from 1974 to 2016, all preserved and digitized at the University of Southern Maine. As Megan Mac Gregor reveals in this intimate Pride Month conversation, these publications weren't just news sources—they were community lifelines when mainstream media either ignored queer existence or reduced it to harmful stereotypes.Journey with us through decades of underground publications that range from radical activist newsletters to mainstream-style newspapers complete with event calendars and classified ads. Discover how the very first issue of the Maine Gay Task Force newsletter launched with a call to action against negative media portrayals, showing how queer media has always been intrinsically tied to activism and resistance.The story of the Wildstein Club at UMaine Orono offers a powerful window into student activism of the 1970s. As Maine's first university LGBTQ+ student group, they faced significant opposition yet persevered to organize the first Maine Gay Symposium—an event expected to draw 100 people that ultimately attracted 300. Through media controversies, legal challenges, and societal pushback, these young activists created enduring spaces for authentic representation.Perhaps most moving is Howard Brown's reflection when speaking to these student activists: "They fight not for themselves, but for those coming to UMO in the future who will know pride, not shame. My generation knew only the shame and not the pride." This generational perspective reminds us how each wave of activism builds upon the last, allowing the next generation to dream bigger and reach higher.The digitization of this historical collection preserves voices that might otherwise be lost to time. Dive into these archives to explore a rich tapestry of community-building, resistance, and self-determination that continues to shape Maine's LGBTQ+ community today. And if you're in Maine, come meet us at Brunswick Pride (June 14th) or Portland Pride (June 21st) to learn more about preserving these vital stories for future generations.The collection is accessible to anyone in the public, we often get the question of 'is it only for USM students?' and the answer is a resounding no! It is for everyone! You can learn more and explore the digitized materials here.Enjoying this content? Text us your thoughts! (if you want a response please include an email address in your text)Learn more about Campfire Consulting Visit the Responsibly Different™ Shop where 50% of all profits go back to nonprofit organizations. Wear your spark on your sleeve.

What if the best place to run your next ad isn't online — but inside a packed concert venue, right before the lights go down?In this episode of Fireside, Chris Marine and David Gogel sit down with Jared McCarthy, Co-Founder of Venue Ad Network, to explore how screens inside live music venues are becoming a powerful tool for both brands and communities.They unpack the origin of VAN, the role independent venues play in local culture, and why media rooted in real-world moments might just be the future. From rideshare partnerships to creative storytelling between sets, this conversation hits on strategy, purpose, and possibility - all while staying grounded in the music.Whether you're a marketer, a venue owner, or someone who just misses the feeling of a bass line in your chest, this episode is for you.Learn more about Venue Ad Network (VAN) - venueadnetwork.com Enjoying this content? Text us your thoughts! (if you want a response please include an email address in your text)Learn more about Campfire Consulting Visit the Responsibly Different™ Shop where 50% of all profits go back to nonprofit organizations. Wear your spark on your sleeve.

What happens when a local newspaper opens a café? In this episode of Fireside, Chris Marine and David Gogel sit down with Aaron Britt, Publisher of The Midcoast Villager, to explore a bold experiment in local journalism—and what it means for the future of media.Aaron shares how their team transformed a newsroom into a community hub, why the move isn't just about coffee, and how brands and advertisers can better support independent journalism through deeper, more intentional investments.We talk about the evolving media landscape, the importance of showing up in real life, and why creating physical environments might be the antidote to a digital-first world.Plus, we introduce a new way to wear the spark of Campfire Consulting and the Responsibly Different™ network on your sleeve—our Responsibly Different Shop, where you can order the Democracy Needs Journalism-inspired tee. All items are ethically made, and 50% of profits from that shirt support nonprofits advancing independent journalism and a free press. Find it at shopcampfire.com.Whether you're a marketer, journalist, or just someone who believes in the power of local connection—this episode is for you.Enjoying this content? Text us your thoughts! (if you want a response please include an email address in your text)Learn more about Campfire Consulting Visit the Responsibly Different™ Shop where 50% of all profits go back to nonprofit organizations. Wear your spark on your sleeve.

What happens when our desire for climate accountability transforms into cancel culture? In this thought-provoking conversation, author of the book Cancel Culture in Climate, Jenny Morgan breaks down how our collective approach to sustainability communication often backfires, creating fear rather than progress.Jenny explains what drove her to write "Cancel Culture and Climate" – seeing organizations retreat from public climate commitments out of fear, even as climate impacts intensify around us. She draws a crucial distinction between cancel culture (which permanently labels entities as "bad") and true accountability (which provides clear pathways for improvement).Through compelling examples like the contrasting approaches of Allbirds and Crocs, she demonstrates how transparency about both achievements and challenges creates space for collective advancement. Rather than celebrating the downfall of competitors, Allbirds showed how industry-wide collaboration benefits everyone – a refreshing alternative to the "schadenfreude" that often dominates sustainability conversations.For businesses struggling with sustainability goals, Jenny offers practical frameworks for honest communication. Instead of burying setbacks in dense reports or glossing over them with vague marketing language, she recommends directly addressing why certain targets weren't met and what's needed to overcome obstacles. This transparency invites stakeholders to contribute solutions rather than simply criticize failures.Most importantly, Jenny reminds us that behind every business decision are human beings with complex motivations. Her "motivational conversation" approach encourages exploring with curiosity, actively listening, and discovering shared values – whether communicating with family members, colleagues, or competing businesses. "If we're just focused on winning the argument," she cautions, "we will lose the argument ultimately."Discover how replacing perfectionism with progress and judgment with curiosity might be our best path forward in addressing climate challenges. Listen now and learn how to have climate conversations that actually work.Enjoying this content? Text us your thoughts! (if you want a response please include an email address in your text)Learn more about Campfire Consulting Visit the Responsibly Different™ Shop where 50% of all profits go back to nonprofit organizations. Wear your spark on your sleeve.

In this special episode of Fireside, Chris Marine and David Gogel of Campfire Consulting are joined by Katie Patrick — Australian-American environmental engineer, author, and self-described “climate action designer.” Katie specializes in “the design of getting people to change,” applying behavioral science and gamification to help communities and businesses drive measurable environmental action.She's the author of How to Save the World: How to Make Changing the World the Greatest Game We've Ever Played — a book Forbes named one of the top five for social entrepreneurs, and one that Seth Godin praised as “an urgent and useful guide for anyone who seeks to make a difference. It will change your work for the better.”Katie is also the founder of Hello World Labs, a platform where she teaches green leaders how to use data, creativity, and game mechanics to boost climate engagement. Most recently, she launched Earth Doctors, a project aimed at empowering kids to become the next generation of planet healers.In this conversation, we explore:Why traditional sustainability messaging often falls flatWhat it means to design for action using behavioral science and systems thinkingHow climate action can be transformed into a compelling, data-driven experienceAnd what marketers, creatives, and purpose-driven brands can learn from the world of gamesIf you care about people, purpose, or the planet — this episode will reframe how you think about impact.Enjoying this content? Text us your thoughts! (if you want a response please include an email address in your text)Campfire Consulting Website

The future of media isn't human vs. machine—it's human with machine. In this episode, Chris Marine and David Gogel from Campfire Consulting sit down with Adriana Richards and Evan Bogris from AI Digital to explore how AI can supercharge media strategy without replacing the human insight that makes campaigns resonate.We unpack how their DSP-agnostic tech helps brands plan smarter across platforms like Amazon, TikTok, and Trade Desk—while keeping the emotional intelligence, storytelling, and cultural awareness that AI simply can't replicate in media strategy, planning and media buying.Curious how to find the right balance in your own media strategy? Reach out to Campfire Consulting and let's talk about building media that performs and connects.Enjoying this content? Text us your thoughts! (if you want a response please include an email address in your text)Campfire Consulting Website

Chris Marine and David Gogel of Campfire Consulting sit down with Gerrit Hooker of Outfront Media to talk all things out-of-home — from the beauty of old-school painted billboards to today's data-fueled digital canvases that basically follow you (but, like, in a cool way).Gerrit grew up in the OOH world — literally — and brings decades of insight into how this classic medium has quietly become one of the smartest plays in modern media. While everyone else is yelling at you through your phone, billboards are just... there. Big. Confident. Unbothered. And surprisingly effective.We get into how brands are using tech like geofencing and mobile ID mapping to make OOH smarter (and creepier... but again, cool creepy), plus how national campaigns are getting hyper-local, and why more consumer brands are using billboards to flex for retail buyers in a B2B world.If you think OOH advertising is just highway billboards, this convo might just rewire your media brain.Enjoying this content? Text us your thoughts! (if you want a response please include an email address in your text)Campfire Consulting Website

Retail media is evolving, and so are consumer expectations. In this episode, Chris Marine and David Gogel are joined by Max Mullinix from SmartCommerce to explore how brands can reduce friction in the shopper journey and create seamless, omnichannel experiences. From leveraging programmatic channels to harnessing platforms like Pinterest for product discovery, we dive into how technology is reshaping retail marketing. Plus, we break down the critical role of inventory management in delivering a flawless consumer experience. Tune in to hear about how brands can stay ahead in a rapidly changing landscape.Enjoying this content? Text us your thoughts! (if you want a response please include an email address in your text)Campfire Consulting Website

It wouldn't be a media podcast if we didn't talk about the Big Game! But here's the twist—Chris and David almost always agree on strategy… except when it comes to the Super Bowl. Who knew?! In this episode, we break down why the Super Bowl still matters (even if you're not buying a $8M ad), how regional buys, social engagement & retail tie-ins can drive impact, and why mid-sized brands should rethink their Super Bowl strategy. No creative breakdowns here—just real talk about how smart brands win Super Bowl weekend without breaking the bank.Enjoying this content? Text us your thoughts! (if you want a response please include an email address in your text)Campfire Consulting Website

Agency consolidations are transforming the media landscape, presenting both opportunities and challenges for global and regional brands. The discussion explores the balance between technological advancements and the risk of losing local accountability and creativity in an increasingly centralized market. • Highlighting growing agency consolidations and expected impacts • Exploring opportunities for both global brands and regional challengers • Assessing innovation versus assembly line production in large agencies • Discussing accountability challenges in relationships with media tech partners • Evaluating talent retention amid hybrid work models • Analyzing risks of losing local journalism and increasing news deserts • Detailing how boutique agencies can maintain unique creative approaches • Encouraging a balanced future for media agencies amid a wave of consolidationEnjoying this content? Text us your thoughts! (if you want a response please include an email address in your text)Campfire Consulting Website

Chris Marine and David Gogel unpack the highlights from Disney's annual Tech and Data Showcase at CES. They discuss what the team is most excited about and explore the impact these innovations will have on media planning and buying in 2025 and beyond.Enjoying this content? Text us your thoughts! (if you want a response please include an email address in your text)Campfire Consulting Website

Imagine if your voice could influence an election. Join us as Chris, Campfire's founder and Benn, a seasoned political strategist, shares actionable steps to boost voter turnout. From early voting to creating accountability with friends, we dive into the power of direct voter engagement—door-knocking, phone banking, and more—highlighting initiatives like SURJ, Vote Forward, and Vote Early Day to make voter contact accessible for beginners.The episode also emphasizes self-care, resilience, and virtual activism, sharing lessons from 2016. As we close, we focus on building supportive networks, equipping listeners with resources to sustain healthy engagement throughout election season.Election Related Resources from this EpisodeBallotpedia - enter your address and it will pull up your ballot with information and insights on candidates and issues on your ballot to help you make an informed choice.BLD SE GOTV kit - This is a kit pulled together by the B Corp community in the South East US for their B Corp Leadership Development conference that happened last month, has great resources for employersSURJ Phonebanking Opportunities - Phonebank to help move undecided voters and turn out the vote in this final week of the election cycleVote Forward - Write Letters to Voters, be sure to get in mail by 10/29Vote Early Day - Learn about your access to voting early or join a Vote Early Day CelebrationMental Health ResourcesNational Alliance on Mental Illness (NAMI) HelplinePhone: 1-800-950-NAMI (6264)Hours: Monday–Friday, 10 a.m.–10 p.m. ETText NAMI to 741741 for crisis support.Provides free mental health support and information.Crisis Text LineText: HOME to 741741Available 24/7Free, confidential text support from trained counselors for those in crisis.Suicide and Crisis LifelinePhone: 988 (Formerly the National Suicide Prevention Lifeline)Available 24/7Provides free, confidential support for people in distress and prevention and crisis resources.SAMHSA's National Helpline (Substance Abuse and Mental Health Services Administration)Phone: 1-800-662-HELP (4357)Available 24/7Offers treatment referral and information services for individuals and families facing mental health or substance use disorders.Trans LifelinePhone: 1-877-565-8860 (U.S.) or 1-877-330-6366 (Canada)Available 24/7Peer support run by and for trans people, offering emotional and financial support to trans individuals in crisis.The Trevor ProjectPhone: 1-866-488-7386Text: START to 678678Available 24/7A resource for LGBTQ youth providing crisis intervention and suicide prevention services.Veterans Crisis LinePhone: 988, then press 1Text: 838255Available 24/7Specialized support for veterans and service members in crisis, connecting them with caring responders.Send us a Text! We'd love to hear from you!Campfire Consulting Website

Discover the art of balancing sustainability and profitability in an ever-changing industry landscape. Maria Kingery, co-founder of Southern Energy Management and strategic guide at 360 Impact, emphasizes the importance of core values and the cycle of co-creation—connect, commit, celebrate—as foundational elements for leadership and organizational growth. From setting clear visions and tactical execution plans to managing the inherent volatility of the solar and green building sectors, Maria provides a comprehensive framework for achieving both business success and individual fulfillment. Her experience and dedication to using business as a force for good shine through her stories and strategies.Dirigo Collective Website

What if we told you that trash could be a treasure trove of data? Meet Mikey Pasciuto, the co-founder of Scrapp, a startup revolutionizing waste management through data-driven solutions. From his roots in Massachusetts to earning a dual degree in mechanical engineering and sustainability at the University of New Hampshire, Mikey's passion for sustainability is contagious. In this episode, Mikey recounts the unexpected beginnings of Scrapp at UNH, where a project aimed to avoid a five-page paper spiraled into an award-winning recycling app. With the university's robust support, Mikey and his co-founder Evan transformed their innovative idea into a thriving business.With Scrapp's journey to becoming a B Corp certification, Mikey delves into their commitment to transparency, ethics, and community engagement. From the impact of AI in sorting efficiency to the broader implications of extended producer responsibility policies, this episode is packed with invaluable insights into the evolving landscape of waste management. Join us for an inspiring conversation that highlights the power of purpose-driven entrepreneurship and the potential for innovative solutions to create lasting environmental change.Clean neighborhoods can reduce crime, examples here & hereContact Mikey and Scrapp at https://www.scrapprecycling.com/supportLearn more about Scrapp at www.linkedin.com/company/scrapp or https://www.scrapprecycling.com/Dirigo Collective Website

What if you could transform the mental well-being of your workplace while driving a meaningful societal change? In this episode, we sit down with Hanneke Willenborg, CEO of OLLY, to explore her inspiring journey from the corporate halls of Unilever to leading a company dedicated to championing mental health. Hanneke shares her passion for purpose-driven organizations and provides an in-depth look at OLLY's revolutionary initiatives aimed at normalizing mental health conversations and fostering a supportive work culture.Learn more about OLLY's social mission is here: https://www.olly.com/pages/mental-health-awareness-month Project Healthy Minds: https://www.projecthealthyminds.com/Stats: https://cdn.projecthealthyminds.com/reports/phm_state_of_mental_health_survey.pdfOlly's 2023 social impact report, here.Dirigo Collective Website

Ready to discover how luxury travel can coexist with environmental stewardship? Join us as we sit down with Juan Marambio, Sustainability Manager, and Romina Da Pieve, Deputy Conservation Manager from Explora. These two passionate experts pull back the curtain on how Explora is driving conservation efforts across some of the world's most pristine natural reserves. From the unique ecosystems of Puritama to the breathtaking landscapes of Patagonia's Torres del Paine, you'll learn about the groundbreaking initiatives that are safeguarding these environments for future generations.Ever wondered how a workforce of 800 people can make a difference in small communities? Juan and Romina reveal Explora's hands-on conservation programs, from international staff working as park rangers to educational outreach for local youth on Easter Island. You'll hear about the Terevaka Archaeological Outreach program, designed to instill environmental stewardship in the next generation, and the impactful roles high-profile guests play in inspiring broader environmental responsibility. This episode sheds light on how comprehensive and inclusive community engagement can lead to sustainable tourism and lasting conservation.Travelers, get ready to rethink luxury! We wrap up with a deep dive into sustainable practices in luxury travel. Discover how Explora harmonizes luxury and comfort with environmental responsibility, focusing on sustainable water usage, reducing carbon footprints, and preserving biodiversity. Juan and Romina share insights on transitioning to green energy, moving towards a zero-waste company, and the thoughtful construction of lodges that blend seamlessly with their natural surroundings. This episode will leave you inspired and informed on how purposeful travel can significantly contribute to conservation and sustainability efforts.B Tourism websiteB Tourism podcast series info Exodus Adventure Travels; Rochelle Turner, Head of SustainabilityBrooke Hansen: University of South Florida & Dr. Alan Fyall University of Central FloridaLegacy Vacation Resorts: Madison DaumExplora; Juan Marambio, Sustainability Manager and Romina Da Pieve, Deputy Manager of Conservation Research Dirigo Collective Website

Can your travel adventures actually contribute to a better world? Discover in this eye-opening episode as we sit down with Rochelle Turner, head of sustainability at Exodus Travel Adventures, to uncover the delicate balance between exploration and environmental stewardship. Rochelle shares her personal and professional journey in advocating for sustainable tourism, offering actionable insights on how travelers can significantly minimize their carbon footprints while still savoring global wonders. We delve into the impact of aviation, the allure of distant destinations, and practical steps to ensure your travels are as green as they are unforgettable.Travel isn't just about ticking off bucket list destinations—it's about making a meaningful difference. We explore how responsible tourism can uplift local communities through fair wages, local produce, and clean environments. Rochelle discusses the interconnected nature of sustainability and the holistic approaches needed to achieve the UN's Sustainable Development Goals. With actionable tips for planning nature-positive tours, reducing plastic waste, and supporting protected areas, this conversation is a must for anyone looking to enrich their travel experiences while respecting the planet.Our mission doesn't stop at eliminating plastic waste by 2023. Despite setbacks from the COVID-19 pandemic, Rochelle shares inspiring efforts to provide clean drinking water without plastic and the importance of community collaboration. From innovative projects like creating eco-bricks in Indonesia to combating over-tourism by choosing responsible travel companies, this episode is packed with insights on how to travel mindfully. Join us and be a part of the movement to enjoy the privilege of travel while upholding our collective responsibility to the world. Don't forget to subscribe, rate, and spread the word about responsible living!B Tourism websiteB Tourism podcast series info Exodus Adventure Travels; Rochelle Turner, Head of SustainabilityBrooke Hansen: University of South Florida & Dr. Alan Fyall University of Central FloridaLegacy Vacation Resorts: Madison DaumExplora; Juan Marambio, Sustainability Manager and Romina Da Pieve, Deputy Manager of Conservation Research WWF carbon footprint calculatorLearn more about the United Nations Sustainable Development Goals Responsibly Different™'s SDG podcastCitizen science reportsExodus travel foundationWhat's a carbon handprint vs footprintDirigo Collective Website

Ever wondered how a vacation resort could change the world? Join us as we sit down with Madison Daum, the dynamic Sustainability and Social Purpose Manager at Legacy Vacation Resorts (LVR), who shares the remarkable transformation of LVR under the visionary leadership of founder Jared Meyers. Discover how credible certifications like B Corp and 1% for the Planet have become the bedrock of their mission, impacting both the company culture and environmental footprint positively. Madison reveals the geographical reach of LVR's resorts across Florida, Nevada, Colorado, and New Jersey, and the meaningful changes these certifications have sparked in the hospitality industry.Hear about Madison's inspiring journey into sustainability, starting from her academic pursuits to her impactful roles at companies like Amavida Coffee and now LVR. We delve into the synergistic efforts between LVR, Florida for Good, and B Tourism in advocating for responsible travel and community support. Learn how the hospitality industry can be a powerful educator for sustainable practices, from simple acts like reusing towels to bigger initiatives supporting local economies. Tune in to uncover the potential for ethical travel advisory services to foster mindful tourism, all while aiming to instill more responsible travel habits across the globe.Podcast episode: Impactful Decisions with Jared Meyers of Legacy Vacation Resorts B Tourism websiteB Tourism podcast series info Exodus Adventure Travels; Rochelle Turner, Head of SustainabilityBrooke Hansen: University of South Florida & Dr. Alan Fyall University of Central FloridaLegacy Vacation Resorts: Madison DaumExplora; Juan Marambio, Sustainability Manager and Romina Da Pieve, Deputy Manager of Conservation Research Amavida coffeeSistema B Business for good lab in Florida link to learn moreB Impact Clinic in New Hampshire to learn more We are neutral B Corp video from LVRB AcademicsDirigo Collective Website

What if tourism could be the key to solving global challenges like climate change and over-tourism? Join us as Brittany sits down with Brooke Hansen from the University of South Florida and Dr. Alan Fyall from the University of Central Florida to explore the revolutionary potential of responsible tourism. They tackle pressing issues like improving employee wages, adapting working hours, and making travel more accessible for everyone, all while aiming to create a more equitable and inclusive industry. Learn how responsible tourism isn't just about preserving the environment but also enhancing social well-being.Brooke and Alan emphasize the importance of a collaborative approach in shifting from destination marketing to destination management and stewardship. Hear about the impactful initiatives at the University of South Florida where students work on hands-on projects to educate local businesses on sustainable practices. Discover how innovative marketing strategies can inspire quicker behavioral changes in travelers, highlighting real-world examples, such as the challenges faced during Miami's spring break.Additionally, the episode delves into the evolving practices in hotel housekeeping and the intersections between sustainability, human trafficking, and accessible travel. With discussions on the inspiring Embu River Camp in Kenya and the influence of organizations like Intrepid Travel and B Corps, the conversation underscores the role of education in fostering responsible tourism. Brooke and Alan paint an optimistic picture of the future, showing how the next generation, armed with innovation and sustainable practices, can drive meaningful change in the tourism industry.Florida green lodging certification programB Tourism websiteB Tourism podcast series info Exodus Adventure Travels; Rochelle Turner, Head of SustainabilityBrooke Hansen: University of South Florida & Dr. Alan Fyall University of Central Florida Legacy Vacation Resorts: Madison DaumExplora; Juan Marambio, Sustainability Manager and Romina Da Pieve, Deputy Manager of Conservation Research Dirigo Collective Website

As B-Corp Month unfolds, we're not just marking our calendars; we're making a mark on the planet with businesses that embody sustainable and ethical practices. In this episode, our co-hosts, Benn and Brittany share the theme for this year's B Corp month, This Way Forward, as well as some events to look to attend. They then share about B Corps that currently have their attention. B Corp Month WebsiteChampion's Retreat March 18-22 in VancouverB Lab's Network Fair on March 7thB Corp's we supportLuke's Lobster - Lifts all Boat ProjectPeak Design - Climate Neutral Certification Bombas - Every item purchased is a item donated KarstGreyston Open Hiring EpisodeBureo Recycled Fishing Nets EpisodeDirigo Collective Website

Embark on a transformative journey with us as Benn is joined by David Gogel, President of Campfire. Together they unfolds the intriguing evolution of Dirigo Collective from a media strategy hub to a strategic consulting titan, Campfire Consulting.  Read more of our story on our Blog Post And be sure to visit our new WebsiteDirigo Collective Website

Discover the future of ethical sourcing as Bill Markmann, president of Counterpoint Consulting, joins us to reveal how the Ready RFX tool is revolutionizing procurement with a malleable platform you can customize to your sustainability needs. This episode promises to elevate your understanding of how businesses can navigate the complexities of modern procurement, ensuring compliance while championing ESG values. Ready RFX isn't just about cutting costs; it's a pathway to sustainable procurement, enabling companies to align their purchasing power with their principles for a greener, more responsible future.Transitioning from paper to digital has never been more critical, and Bill guides us through this seismic shift in procurement practices. We dissect how ReadyRFX simplifies collaboration and risk management, offering a responsive system that keeps pace with ever-evolving environmental regulations. As we unpack the importance of data in shaping procurement strategies, we also highlight the tool's capacity to tailor sourcing criteria to resonate with a company's mission, ensuring that every purchase decision is a step towards a greater good.Finally, we look beyond the nuts and bolts of procurement technology to the human side of the equation. Bill and David ponder the vital role procurement leaders play in crafting a legacy of sustainable practices, weighing the risks and rewards of integrating stakeholder interests into supply chain management. With ReadyRFX's customizable and user-friendly platform, we explore how companies can create lasting value that resonates with employees, customers, and the environment. Join us for a compelling look at how strategic sourcing is not just a business function, but a force for positive change in our world.Learn more about ReadyRFx HereDirigo Collective Website

Imagine aligning every dollar you spend with your deepest values and contributing to a better world with each swipe of your debit card. This isn't a dream—it's the innovative vision of Kedar, co-founder of Karma Wallet, our esteemed guest who guides us through the creation of a FinTech platform that's revolutionizing ethical consumerism. His journey from evolutionary biology to the forefront of sustainable finance reveals how Karma Wallet measures the social and environmental outcomes of our purchases, enabling us to make impactful choices that resonate with our personal ethos.As we peel back the layers of consumer transparency and trust, Karma Wallet emerges as a beacon for ethical brands and the conscious consumers of today—especially Gen Z, who crave authenticity. We delve into how Karma Wallet's platform provides a transparent stage for brands to communicate their sustainable narratives, supported by robust data and credible sources. This fosters a deep connection between consumers and companies, with every transaction reiterating the paradigm that money can indeed be a powerful tool for societal transformation.The curtain closes with a call to action, inviting listeners to join the Karma Wallet community and use their financial power for positive change. Discover how you can suggest new brands and learn about Karma Wallet's commitment as a B Corp and a member of 1% for the Planet. By engaging with Karma Wallet's mission on social media or simply by staying informed about their membership and debit card launch, you become part of a collective movement that wields every financial decision as a catalyst for a greener, more equitable world.Karma WalletHow to join the community:Create an account with your email address. Set up your account.Link a card you use often.Spend with your card and watch your impact! Join the waitlist to stay in the know when the Karma Wallet Card launches in early Spring 2024! You can learn more here, Karma Debit Card & App. The referral program will be coming soon. Get in touch with the Karma Wallet Teamsupport@karmawallet.ioLinked InInstagramFacebookXTikTokDirigo Collective Website

Britt Lundgren, Senior Director of Sustainability and Government Affairs at Stonyfield, discusses the company's commitment to addressing climate change and its efforts to reduce carbon emissions, transition to renewable energy, and improve packaging sustainability. She also highlights Stonyfield's support for farmers affected by flooding and the positive impact of organic farming on flood resilience. The conversation explores the transition to organic dairy farming, Stonyfield's commitment to B Corp, the value of the B Corp community, and appreciation for the B Corp community.Stonyfield's WebsiteDirigo Collective Website

Imagine navigating through the labyrinth of life, constantly questioning your choices and battling feelings of inadequacy. Sounds familiar? Judy Schenk, our insightful guest, primarily works with women, shedding light on the value of bravery in the face of discomfort and uncertainty. She encourages us to celebrate our achievements, however small they may seem, and confront the negative self-talk that often undermines our potential. Judy Schenk has dedicated her life to creating beauty and grappling with life's most profound questions. From her transformative experience at the College of the Atlantic in Maine to her discovery of the B Corp community, Judy's journey is an inspiring blend of introspection and action. As the conversation evolves, Judy opens up about her passion for B Corps that prioritize people, planet, purpose, and profit. The episode concludes with a poignant recitation from her book, "Intuit: The Poems of an American Woman." Are you ready to embark on a journey of self-discovery and change with Judy?Judy Schenk CoachingJudy's Linked Injudyschenkcoaching@gmail.comAlfred North Whitehead's - The Aims of Education. Written in 1920. College of the Atlantic, Bar Harbor, ME- coa.eduAntioch New England Graduate School, Keene NH- info.antioch.eduThe National Outdoor Leadership School, Lander WY- nols.eduRavencrest, Estes Park, CO- ravencrest.orgJudy's poetry collection:  In.tu.it The Poems of an American WomanYou can purchase In.tu.it through:Firepondpress.com. Or Email: Firepondpress@gmail.comAlso found on Amazon.Also...Life is encountered together. Judy would like to celebrate the symphony of voices that have shaped her and thus the words and sentiments of this podcast.  This podcast is most gratefully dedicated to each of you. Chris, Brittany, Charles, Everett, Cameron, Alex, Arlo, Boden, Waylon, Braelyn, Michael, Jesse, Cody, Jennifer, Jen, Laurie, Kristin, Osaru, Kit, Liz and many others...Dirigo Collective Website

Ever wondered how a simple idea can turn into a roaring business with sustainability at its core? Strap in for a fascinating chat with Wylie Robinson, the founder behind Rumpl Blankets. A surf and ski trip adventure gave birth to an ingenious product - a sleeping bag blanket, and from there, Rumpl was born. Wylie walks us through the journey of creating a unique, minimalist design that sets Rumpl apart, inspired by sandstone patterns, to the values that fuel his brand, sustainability being paramount.Delve into the complexities of obtaining a B Corp certification and the importance of supporting other sustainable businesses. Wylie enlightens us about the challenges of the certification process, the influence that brands like Patagonia had on his journey, and how a master's student played a pivotal role in their certification process. We also talk about the hurdles and rewards of maintaining a carbon-neutral supply chain, the impact of these practices on the business, and how Rumpl successfully communicates their environmental contributions to customers. As we venture deeper, we explore the intersection of art, environmental activism, and brand identity through Rumpl's Art for a Cause program. Wylie talks about the criteria of artist selection and their collaboration with nonprofits for environmental causes. We also discuss the importance of setting boundaries around brand activism and maintaining a focus on issues that align with the brand's values. We wrap up our exchange reflecting on the significance of supporting companies like Rumpl, who put sustainability first in their operations. So, tune in and let us inspire you to use your purchasing power for the greater good.Other B Corps Mentioned in this Episode include:PatagoniaIndosolePeak DesignDirigo Collective Website

Ever experienced a mishap so embarrassing you can't help but laugh? Stacey Spikes has. From a comical mix-up with a phone sex line to a premiere gone awry, Stacey's journey as a Black founder is inspiring. Join us as we unravel the intriguing narrative of this visionary entrepreneur and author of "Black Founder: The Hidden Power of Being an Outsider," highlighting his relentless tenacity, the influence of his cultural upbringing, and his dedication to overcoming any challenges that come his way.Think the lack of diversity in venture capital is a minor issue? Think again. Our in-depth conversation with Stacey didn't shy away from the hard truths about the effects of limited representation in industries such as sports, music, and entertainment. We delved into the intersection of urban culture, technology, and storytelling and how they set the stage for shaping our society. Stacey, co-founder of MoviePass, also shared his mission to amplify marginalized voices in cinema and the unique power of local theaters in fostering community and creating a sense of place.Ever wondered what it takes to bring a bankrupt company back from the brink? Hear it from Stacey. We explored the tumultuous journey of MoviePass, the nation's first theatrical subscription service. From its skyrocketing success to bankruptcy and its eventual resurgence, Stacey shared valuable insights on the impact of MoviePass on smaller theaters and communities, and how it made watching new movies an easy choice for people. We wrapped our conversation acknowledging the transformative role of technology in cinema and the power of being an outsider in the industry. Tune in for an episode filled with laughter, insight, and a whole lot of inspiration.Dirigo Collective Website

Picture this: unlocking the secrets of the complex world of carbon markets, and in doing so, driving both environmental performance and social impact. Today, we're sitting down with none other than Sarang Murthy from Native, a leading voice in corporate sustainability, to take you on that journey. We're going to tackle the intricacies of the global carbon market, from trust and transparency to a shifting regulatory landscape, and dive into how initiatives like the ICVCM (the Integrity Council for the Voluntary Carbon Market) and VCMI (Voluntary Carbon Markets Integrity Initiative) are setting new rules to increase accountability.Have you ever wondered about the implications of cheaper offsets on the carbon market? We will answer that question and more in our deep-dive into the economics of 'low hanging fruit' and nature-based solutions. Sarang will guide us through understanding the importance of a sound climate strategy and the role of regulations like ARTICLE 6 and the UNFCCC in shaping the voluntary carbon market. Prepare to have your perspective broadened and your knowledge deepened on this critical topic.Finally, we will explore Forest Trends, discussing their reports on the voluntary carbon market, and potential concerns associated with a surplus of credits. We'll navigate the dynamics of carbon offsetting, and discuss the hope surrounding a goal of reaching $75 per ton by 2030 to limit global warming. This is a conversation you won't want to miss. Join us on this insightful journey as we explore how corporations can effectively use carbon offsets to drive environmental performance and positive social impact.Dirigo Collective Website

Join us as we dive into the world of ethical manufacturing and digital strategy. Our guest, Alex Miller, serves as the head of digital strategy and e-commerce for Baabuk, a Swiss footwear brand famous for their wool-based products. Alex is here to share the unique story of Baabuk - from its commitment to transparency and ethical manufacturing to its innovative use of wool and its transition into a B Corp.Baabuk's choice of wool as a primary material may seem unusual, yet the benefits are remarkable! Wool is incredibly durable, naturally antibacterial, and temperature-regulating. Yet, as Alex points out, this choice does present challenges from a cost perspective and with respect to customer return rates. But the challenges don't end there. Alex also walks us through Baabuk's unique recycling program in Europe, the collaborative relationship with their retail partners in their sustainability efforts, and the importance of cultivating personal relationships with suppliers. It's a complex, but rewarding, business model that sets Baabuk apart in the industry.The conversation takes an inspiring turn as Alex delves into Baabuk's journey to becoming a B Corp in 2017. This transition was a testament to Baabuk's commitment to using business as a force for good. Alex paints a vivid picture of the collaborative environment within the Swiss B Corp community and the rising demand for transparency and authenticity among Swiss consumers. With a focus on ethical manufacturing and digital strategy, Baabuk not only excels in creating extraordinary wool-based products like their signature Black Nose Sheep wool sneakers but also in reshaping the business landscape in a more sustainable and responsible way. Join us for this fascinating exploration of Baabuk's journey and learn how the brand is making a difference one woolen shoe at a time.Baabuk's WebsiteResale marketplaceBaabuk's Black Nose Sheep ShoeDirigo Collective Website

Curious about how to leverage the power of public relations for driving change? Join us as we chat with Jackie Russell, the dynamic founder and president of Teak Media, New England's only certified B Corp public relations firm. Jackie's passion for using her PR skills to help non-profits and responsible businesses grow is truly inspiring. Through her partnership with the Jimmy Fund of Dana Farber Cancer Institute, she has demonstrated the transformative impact of strategic PR efforts in promoting noble causes and impactful events.In our polarized world, the challenge for purpose-driven brands is real. Jackie brings her wealth of experience to shed light on these challenges and the responsibilities of businesses. She candidly talks about the importance of authenticity in marketing and the real danger of greenwashing. She also shares her insights about how vocalizing company values can attract both positive and negative attention. Moreover, Jackie reveals the significant role Teak Media plays in the National Conscious Capitalist Movement and the Boston chapter of Conscious Capitalism, reinforcing her belief in the power of businesses to be a catalyst for good. Tune in to hear from a seasoned PR expert who is making a real difference.Working with Project Bread, Massachusetts becomes fifth state to guarantee students access to free school meals for the 2022-2023 school year.Teak Media on Instagram, Linked In, Facebook, and Twitter Dirigo Collective Website

Ever felt like you're being swallowed up by perfectionism, especially when seeking investment for your business? Or felt the pressing need to start taking care of yourself more to avoid burnout? Join Brittany and Benn as we unpack a treasure trove of insights gleaned from our recent adventure at the BLD Southeast Conference in Raleigh, North Carolina. This was no mundane conference. It was a vibrant gathering of purpose-driven businesses, a celebration of unity, and a space for transformative conversations.The panel on preventing burnout was a game-changer. It made us rethink our work-life balance and taught us the importance of finding joy beyond our professional lives. We delved into the concept of planning sprints and discussed the life-altering difference between soul singing and soul sighing. But the learning did not stop there. Our breakout sessions were enlightening, as we explored the intricacies of seeking investor funds without succumbing to perfectionism, the necessity of intentional community in the B Corp space, and the hard work that embracing diversity involves.But the BLD Southeast was more than just panel discussions and breakout sessions. It was a journey of experiences that spanned a walking tour of Downtown Raleigh, an inclusive Networking session including the new Be Proud network, and the welcoming warmth of the B Corp community. So, let us take you on this journey. Listen as we share our stories, our insights, and the powerful lessons we learned about unity, diversity, self-care, and the strength of a well-knit community. Because at the end of the day, it's all about finding our shared purpose and celebrating it.Quick LinksFind Your B LocalAttend a BLDDirigo Collective Website

Meet Anne Richardson, the dynamic personality behind the B Corp certified Richardson Media Group, and dive into her inspiring journey of podcasting. We love how she's leveraged her media planning and buying SEO agency to create a platform for meaningful conversations. In this episode, we get personal about our shared love for podcasting, and how our values have influenced our business choices. We chat about the joy we've found in collaborating with the B Corp community and the exciting work we've been doing with the UNH B Impact Clinic and the B Corp Leadership Development Conference.Anne's podcast, BSuite has a unique story behind its name, and the narrative continues to evolve with each episode. It all began with her love for media kits, her fascination with oral traditions, and now her podcast is a testament to how these early experiences have shaped her career. We also shed light on a uniquely inspiring guest of hers - a man from New York City who paints bee murals as a metaphor for self-sustaining life.We also get real about intergenerational conversations in the workplace. She has been part of a small lunch group that bridges a ten-year age gap, and the richness of these discussions has been profound for her. Anne touches upon the podcast episode where she had this group of women on her podcast. We'll also touch upon the upcoming panel with NHBSR, where we'll emphasize the importance of not stereotyping individuals based on their age, gender, or identity. Our mini-podcast series on empowering women has brought fresh perspectives to the table, and we discuss how to strike a delicate balance between offering advice and sounding preachy. So join us as we embark on this engaging podcast journey, where we promise enlightening insights, hearty laughs, and thought-provoking conversations. New Hampshire Businesses for Social Responsibility (NHBSR)Richardson Media Group BSuite PodcastDirigo Collective Website

Ready to unearth some mechanisms behind combating greenhouse gases and climate change? Join me in this enlightening conversation with Jenny Morgan, a passionate environmental justice advocate, and Market Development Manager at Tradewater. We dive straight into Tradewater's remarkable work in managing halocarbons and methane equivalent to a staggering 6.7 million metric tons of CO2, and the profound impact this has on our environment. The episode takes a fascinating turn as we brave the choppy waters of cancel culture, greenwashing, and greenHUSHING. We break down how these controversial topics shape climate discourse and the cascading effects they have on brands like Windex and Nature Valley. Striking an optimistic note, we reveal how you can be a catalyst for change, starting with the power of your dollar. Then, we peel back the layers of the complex task of plugging orphaned oil and gas wells and the environmental hazards posed by leaking methane. No stone is left unturned as we delve into the transformative power of collective action in curbing climate change. We share inspiring stories from Tradewater's impactful initiatives in Ghana and the courageous individuals on the frontlines of environmental conservation. The conversation takes a serious turn as we reflect on the ramifications of the Supreme Court's decision to lift federal protections for the majority of our wetlands. We round up the episode with a detailed discussion on B Corp certification, the insidious influence of greenwashing, and the potential of collective action to make a tangible difference in the fight against climate change.Learn more at https://tradewater.us; Drawdown Solutions Library | Project Drawdown, and Giving Green | High-impact climate giving.Dirigo Collective Website

What if your banking choices could significantly reduce your carbon footprint?Welcome to a journey where we navigate the environmental and social impacts of banking. Inspired by Charlie Cummings of Walden Mutual Bank's profound comparison of an average American's carbon footprint to a lump sum in a bank account, we explore how your financial decisions can make a real difference. Drawing insights from our research and our experiences, we offer practical advice and resources for making responsible banking choices. Ever thought your banking practices could reflect your personal values? Find out how banking with credit unions and entities like Aspirations Bank can uplift local economies and communities. Aspirations Bank, a certified B Corp and a 1% for the planet member, exemplify how your debit card usage can actively offset your carbon footprint. We delve into the benefits of aligning your financial decisions with your convictions and explore how Conscious Coalition provides 10% cashback when we shop with certain businesses. Now, what if we told you ESG wasn't just three random letters but held the key to understanding banking's impact on the environment, people, and communities? Join us as we dissect ESG (Environment, Social, and Governance) and its relevance in banking. We discuss the disparities in banking, focusing on how communities of color have been historically denied wealth-building opportunities. To elucidate this, we take you through the history of Black-owned banks in the US and their commitment to their communities. Let's make sense of the past, challenge the present, and build a brighter future together!Quotes:"$125,000 in a bank account is equivalent to an entire year of the average American's carbon impact. So an entire year of eating, driving, flying, buying, etc. All those behaviors are the same as $125,000 parked in a bank account with one of the top five banks in the country. And the reason is because those same five institutions are the single largest funders of fossil fuel development in the world."- Charley Cummings“When 70% of African Americans don't have a bank branch in their neighborhood, it suggests to me that they are much further away from the American Dream.” - Kenneth Kelly, chairman and CEO of First Independence bank in Detroit Links: Aspiration Bank Conscience Coalition ListPlanet Protect by offsetting your fuelREI and Capital One PartnershipWhy we need Black-Owned BanksThe Black Businessman Who Built and Empire Despite Jim Crow OppressionOur Episode with PayActive from March 2022Books:Let Us Put Our Money Together: The Founding of America's First Black BanksThe Color of Law: A Forgotten History of How Our Government Segregated AmericaThings we didn't talk about but still helpful!ESG & B Corps Event Tickets,Dirigo Collective Website

Have you ever found yourself in the right room at the right time, and it remarkably changed the course of your life? That's precisely what happens most days to our guest, Nathan Stuck. An unexpected invitation to the B Summit in Amsterdam shifted his career and led him to start championing the B Local movement in Georgia. From his vibrant upbringing across the United States to his philosophy of placing oneself in the right situations, Nathan's story is a testament to the transformative power of serendipity and proactive engagement through networking.Nathan's journey has seen him ignite a spark in the B Local movement in Georgia, growing it from a modest group of eight into a robust community of 30. Learn how his collaborations with Twanna Harris injected fresh energy into the organization, and how an old boss played a critical role in the early stages. From tackling the tricky dynamics of board membership to the importance of a structured approach and delegation, you'll gain a rare insider's perspective into the evolution of B Local Georgia and the significance of B Corp certification in this process.But don't think that Nathan's impact stops at community building; his knack for networking is truly awe-inspiring. Known for his omnipresence at events, Nathan shares his unique approach to creating significant connections and staying top of mind. Hear about his different experiences and his unyielding passion for connecting people. We wrap up our intriguing conversation by discussing the reimagination of capitalism and the power of fostering supportive relationships which all will be taking place at the B Corp Leadership Development Conference (BLD) in the Southeast  in the fall of 2023. If you've ever wondered about the possibilities that come with stepping into the right room, this episode is your invitation.BLD Southeast websiteB Local Georgia websiteB the Change Georgia podcastNathan's Ted Talk - TEDxFolsomNathan's Book - Happy Monday: Designing Your Dream CareerBoard MembersNathan Stuck, Chairperson - Profitable Purpose ConsultingScott Sadler - Boardwalk Capital ManagementCeddrick Lovins - BetterWorld TechnologyJake Mosley - University of GeorgiaStuart Wood - Last Bottle ClothingZack Godfrey - BenevityTwanna Harris - Tribal GoodGarrett Warmbein, MBA Board Fellow - UGAAlly Hellenga, Community ManagerRiley Moran, MBA Board FellowSally Lorimer, MBA Board FellowDirigo Collective Website

Venture into the transformative world of sustainable practices thriving in Wisconsin with Lisa Geason-Bauer from B Local Wisconsin. As an ardent sustainability practitioner and sociologist, Lisa illuminates our pathway with insights into B Local Wisconsin's mission, unfolding journey, and the impact of their projects. From the genesis as a group of committed volunteers to emerging as a fully recognized entity under B Lab, and their aspirations of becoming a 501c3 organization, this episode promises an in-depth exploration into sustainable development at the grassroots level. Swim against the current with us as we navigate through the partnerships and education initiatives fueling sustainable business in Wisconsin. Unearth the beauty of collaborations as B Local Wisconsin joins hands with diverse groups - spanning organizations, businesses, and local governments, to weave social sustainability into the fabric of their communities and public policies. Listen in to the fascinating discussions around the influential B Impact Assessment tool and the impact of the co-organized Crash Course in Sustainability event held in partnership with the Wisconsin Sustainable Business Council. As we steer through the tide, we open up conversations on B Corp advocacy and action, shining a spotlight on B Local Wisconsin's endeavors. Lisa unravels the intricacies of the shifting work environment in the face of COVID-19, and the transformative dialogues around emotional and mental well-being, safety, and social emotional learning. And that's not all. Expect to gain insights into the pivotal role of manufacturers, how B Local Wisconsin is fostering a more equitable, inclusive environment, and the intriguing evolution of career paths. Join us on this enlightening journey full of inspiration, insight, and the future of sustainable business.Benefit Corp vs B Corp episode to share more insight into the differenceB Local Wisconsin B Corp VideoCurrent B Local WI Board Members 2023:Lisa Geason-Bauer, Chair - Evolution Marketing Sarah Lasar, Past Chair - Envest MicrofinanceMfoniso Ekong, Events Chair - gener8torDarrie Matthew Burrage, Liberatory Action Chair - Integrated Work Melina Marcus, Marketing Chair - Rebel GreenKelsey Moses, Events Committee - Lakefront BreweryDavidson Kane, Marketing Committee - Kane CommunicationsRen LaDassor, Graphic & Media Designer (Marketing Committee) - Just Coffee Co-opAugust Ball, Liberatory Action Committee -  Cream City ConservationLaura Loucks, Events Committee - Edge ImpactRachel Winter, Volunteer Community Member on Marketing CommitteeKathleen Nicherson, Chair of emerging Climate Action Committee - 3Degrees Tom Eggert - Board Member working on our nonprofit paperwork Co-Founders of B Local WI:Mary Stelletello, Co-founder & Past Chair - Vista Global Coaching & ConsultingTom Eggert, Co-founder - Retired Sustainability Professional & Executive Director Emeritus - Wisconsin Sustainable Business CouncilScott Anderson, Co-founder & Past Chair - Artisan Dental Mark Starik, Co-FoundDirigo Collective Website

Curious about how to bridge business pursuits with a passion for sustainability and change-making? Michelle Reid, Chairperson of B Local Vancouver, joins us for an enlightening conversation about her journey navigating this unique intersection. Her experiences with Business Development Bank of Canada (BDC)and B Lab shed light on the power of businesses as catalysts for good, while also offering some insightful narratives on balancing career and motherhood.Michelle guides us through the evolution of B Local Vancouver, detailing how it bloomed from hosting monthly breakfasts to becoming a cornerstone in the Canadian event scene. She emphasizes the shift from traditional high-scale conferences to a more diverse model that foregrounds climate justice, equity, and inclusion. Furthermore, she shares her aspirations for expanding B Locals throughout British Columbia and the steps being taken to foster inclusivity.The latter part of our discourse with Michelle delves into the monumental efforts of B Local Vancouver in fortifying the Canadian community. With initiatives that promote local involvement, accessibility, and unity, Michelle and her team are revolutionizing the concept of community engagement in local events. Don't miss her recollection of the fun tradition of running the seawall at Champions Retreat. This conversation is bound to spark your curiosity about the potential of business as a force for good.B Local Vancouver WebsiteBusiness Development Bank of Canada WebsiteB Lab US and Canada WebsiteDirigo Collective Website

We're thrilled to share our conversation with Kel Moody, an esteemed board member of B Local PDX, who shares their intriguing journey from a woodworking apprenticeship to a leadership role in the B Corp community. Get a close-up view of how Kel spearheads events designed to foster a sense of belonging, optimism, and a strong focus on social and environmental justice. Curious how a woodworking apprenticeship can lead to such impactful work? You won't want to miss this!Our discussion extends into the heart of B Local PDX's operations in Portland, where they are making waves in community engagement and board succession planning. With a rich two-year tenure as board chair, Kel shares their upcoming transition off the board and the succession plan set in place. Hear their thoughts on the critical two-year commitment from board members and the shadowing process that equips new members with the organization's core values and objectives. Sounds like a daunting task, right? You'll be surprised at how Kel and the board manages it all.But every journey has its bumps, and for B Local PDX, it was the pandemic. Discover how they navigated the challenging terrain of event engagement during these times and their ongoing commitment to represent diverse voices in the business world. Kel's intentional effort to create a welcoming space for people of color is noteworthy, as is their reflection on the relationships built and the support received during their tenure. Finally, hear Kel's inspiring story of breaking the mold and embracing their unique identity. Want to know what it takes to break free and embrace your unique identity? Kel's story is a testament to the power of authenticity. Tune in for a dose of inspiration!B Local PDX WebsiteAlluvium Gatherings Website: Cultivating thriving communities and ecosystems through shared experiencesDirigo Collective Website

Imagine a world where businesses align profit with purpose and where sustainability is not just a buzzword but a way of life. This is the vision that our guest, Winnie Mulamba, Executive Director of the For Good Movement in Florida, strives to bring to reality. Winnie's journey from Kenya to the United States and her dedication to sustainability and business management will leave you inspired and looking at the world through a unique lens.Join us as we navigate through the workings of the Florida For Good Network and the B Tourism Collective, initiatives that Winnie is instrumental in. They are more than just organizations, they are communities welcoming businesses at different stages of their sustainability journey. You'll learn about the intricacies of transitioning systems and the importance of inclusivity. But that's not all; we also delve into the vibrant B Corp culture in Florida and how it's being nurtured, one university, one student at a time.Brace yourselves as we dive into the hard-hitting aspects of advocacy and stakeholder participation, and their indispensable role in shaping communities. Winnie presents a compelling case for the upcoming BLD Conference as a platform for fostering meaningful dialogues and collaboration. So, if you're someone who believes in the power of collective action and the vision of a sustainable future, this conversation with Winnie Mulamba is the perfect opportunity to get involved and be part of the For Good Movement.For Good Movement in Florida WebsiteB Tourism WebsiteJared Meyer's episode with Benn; Impactful DecisionsAre you a business leader in Florida seeking for a values-aligned community? Click the link to. Join - Florida For Good and get connected!Are you interested in starting your B Corp journey or recertify your B Corp status? Sign up for our Spring cohort at the Business For Good Lab Program and get your impact assessment done by a team of student consultants and peer B Corp mentor for as quick as 8 weeks! **valued at $ 6,000​​** Sign up today, spots are filling up quickly!Florida For Good is excited to invite you and your colleagues at the first ever in-person B Leadership Development (BLD) conference in the Southeast. This is going to be a great opportunity for your team members to join fellow B Corps and other mission-driven businesses to learn, connect and establish partnerships that support the growth of your business and positive impact work. You can learn more about the conference and get your tickets HERE.Dirigo Collective Website

Ever wonder what it takes to transform a B Corp member into an integral part of the B Local movement? Join us as we sit down with Rose Lavelle from B Lab US and Canada, who weaves the intriguing narrative of her journey from B Local to full-time employment at B Lab. She provides an illuminating look at the mission and layers of B Lab, the B Local program, and the Good Standing Checklist that serves as a powerful tool for strategic planning and onboarding. for B Locals.The riveting conversation continues as we navigate the successes and challenges of B Local groups. From sustainability journeys and forming partnerships, to the contemplation of formalizing as nonprofits, Rose sheds light on a myriad of topics. She spotlights the impressive work of successful B Local leaders and emphasizes the importance of B Corp values as the cornerstone of all their endeavors. In the world of B Locals, succession planning and structured leadership are key. Rose gives us an insider's perspective on the process of recruiting leaders and keeping them engaged. We discuss the potential of a united B Corp community and how they can leverage each other's resources to drive success. As we approach the end of our insightful dialogue, Rose shares her vision for B Lab and B Locals, painting a promising picture of the next five years. Join us for this captivating discussion that reveals the inner workings and future prospects of B Lab and B Locals.B Local Communities - WebsiteAsheville & WNCBay AreaBostonColoradoConnecticutFlorida for GoodGeorgiaIdaho for GoodIllinoisLos AngelesMaineManitobaMichiganMid-AtlanticMinnesotaNew York CityNorth Carolina TriangleOntarioPhiladelphiaPortland (PDX)QuebecSan DiegoTennesseeTexasVancouverVermontWashingtonWisconsinB Corp Networks - WebsiteBlack, Indigenous, & People of ColorB LocalsB TourismB Corp Beauty CoalitionB Corp MarketersB2B B CorpsB Corp HR ProfessionalsB FashionEOS (Entrepreneurial Operating Systems) We the ChangeDirigo Collective Website

Ever wondered how businesses can leverage their power to transform global economy for the greater good? Buckle up for an enlightening journey as we traverse the landscape of B Locals - a thriving network of businesses committed to creating waves of positive change in their local communities. With Brittany's experience on B Local Boston and Benn's journey with Maine B Corp Champions Group, we delve into the unique dynamics of these communities across North America. B Locals are not just about businesses, they are about people - people like Nathan, Winnie, Kel, Michelle and Lisa who have reshaped our understanding of event engagement, inclusivity and the power of representation. Hear their compelling stories of changing norms and their inspiring initiatives such as Wisconsin's Libertory Action Committee and B Local Vancouver's justice, equity, diversity, and inclusion chair. They challenge us to rethink our definition of event success and underscore the significant role diversity plays in fostering a truly inclusive community.In the final phase of our journey, we explore the tangible impact of B Locals. From advocacy to onboarding new board members, these communities are leaving an indelible mark on their regions. As we travel from Vancouver to Florida, we uncover the enormous potential of these communities and the dynamic ways they are shaping their respective regions. Hear Michelle, Kel, Winnie, Nathan, Lisa, and Rose share their experiences, their vision for the future, and a stirring call-to-action for all of us to be intentionally good and reimagine capitalism. So tune in, get inspired, and join us in this relentless pursuit of using business as a force for good.B Local Communities Website Overview of the B Local Leader's Full Conversations:Michelle Reid from Vancouver shares so much about inclusivity at events. Kel Moody from Portland, OR talks about the succession planning their board has learned over the years. Lisa Geason-Bauer from Wisconsin highlights how remote works might be a whole new area for you to tap into for community building. Nathan Stuck from Georgia shares his secrets to being intentional when networking. Winnie Mulamba from Florida shares how important community is and how working with them drives the work forward. Rose Lavelle from B Lab does a great job talking about success and challenges and hopes for the future with each B local and B lab.Dirigo Collective Website

Ever wondered how your casual TV time or scrolling through social media affects big industries and cultural norms? Get ready to have your eyes opened! Join us as we delve into the attention economy and the ripple effects of our media choices. We put reality TV under the microscope - examining how it hooks us with outrageous content, in stark contrast to more uplifting, thoughtful series like Ted Lasso. We also tackle the bombarding reality of being exposed to between 6,000 and 10,000 ads every day - and offer tips on how to ensure what we consume aligns with our values and comes from trustworthy sources.What's your attention worth? As we uncover the value of advertising in the attention economy, you'll realize how your time and focus can be monetized. It's not all about the money, though - we discuss how our media consumption habits can be a form of voting, shaping industries in subtle ways. We also expose the strategies reality TV uses to keep viewers engaged and highlight the importance of using our attention wisely. Wrapping it all up, we dive into transparency, ethics, and digital wellbeing in content creation, leaving you empowered to navigate media with a fresh perspective. Tune in for an enlightening discussion on the intersection of media, advertising, and values.Dirigo Collective Website

*Spoiler Alert* Remember the warm nostalgia of the Barbie doll? Join us as we journey down memory lane with our childhood companion in a conversation with Celine Miranda, 1% for the Planet's Account Manager for Eastern North America, and Tara Jenkins, CEO and Founder of Conscious Revolution. Reflecting on the iconic movie "Barbie", we discuss how these toys have left a lasting impression on us, causing us to explore deeper and challenge our thoughts. Together, we unpack some of the messaging behind the movie, and how it incorporates the past and the present to teach us about empowerment and dreaming big.Transitioning from our childhood memories, we analyze how our reactions to the movie "Barbie" impacted each of us. We consider the cultural and societal implications of this iconic doll and the film. The production value, lack of CGI, and the strategic use of handmade sets are just a few of the aspects we discuss. Moreover, we examine how different the conversation might have been had we grown up in different decades, exploring the impact of Barbie on different generations.Finally, we reflect on the evolution of Barbie, from being a subject of criticism to being a symbol of empowerment through the process of rebranding. We discuss how this movie, and the makeover of Barbie as a character, bridged the gap between the criticisms and the rebranding of the product. We consider the implications of consumer capitalism in the marketing of the movie. Join us as we uncover the gap between our interests and values, and how the movie "Barbie" helps us bridge it.Links from this EpisodeLearn more about 1% for the Planet in our conversation with Celine MirandaLearn about the differences in B Corp Certification and becoming a Benefit Corporation in our conversation with Tara JenkinsUNBOXING BARBIE: A FILMIC ODE TO EMPOWERMENT AND SELF-DISCOVERY - Read our blog about Barbie Visit 1% for the Planet's WebsiteVisit Conscious Revolution's WebsiteDirigo Collective Website

Brittany sits down with Annie Wissmiller of Measure Meant and Ally Wettengel of Orgain to talk about their paths to get them into their sustainable focused careers. Measure Meant is a Certified B Corp and 1% for the Planet Member focused on supporting other businesses in their journey. Orgain is a newly Certified B Corp that creates shakes, meal replacements, powders, and more made from hand-selected ingredients for maximum nutrition and deliciousness. Having both of them on the podcast was a joy as they share so much of their personal stories as well as the impact driven work they see everyday. Measure MeantOrgainLast year there were over 300,000 meals to communities in need. The good, clean nutrition podcastOther ThingsSpokane Indian Baseball team - Zero waste campaign, the first of its kind in minor league baseballTownshend Cellar and BAM Bamboo Clothing examplesMind Mapping resources - how to plan what you need more of in your life. Calm Meditation App to help with mental healthExpo West - a west coast conference focused on natural products, if you happen to be that way next year, should consider attending.Dirigo Collective Website

Responsibly Different™ is celebrating 3 years and 100 episodes! It's a huge milestone for us and it is a huge milestone for this community! As we look back on our past 3 years with this community, we wanted to share the inside scoop on all things podcast land here at Responsibly Different™. We hope you will take a listen as we look forward to the next 3 years and 100 more episodes! A few episodes we wanted to highlight to make sure you go back and listen if you have not already are; PronounsFit for DanceThe UN SDG series - #11 Sustainable Cities and Communities Episode - while you're checking out the SDG series, not mentioned in this episode but one that we feel is vitally important for everyone to listen to, is our episode about UN SDG #10: Reduced inequalities, be sure to check that out at the UN SDG link above.Aether Diamonds - takes CO2 from the air and turns it into diamonds!Ben Cohen of Ben & Jerry'sBureo - Turns fishing nets into durable goodsPatagonia & Vote Early DayPatagoniaDirigo Collective Website

Celebrate Pride with us by embarking on a riveting journey through history, filled with defiant acts of resistance, breakthroughs in acceptance, and the resilient spirit of the LGBTQ+ community. We promise you a deeper understanding of the roots of Pride that extend beyond the oft-cited Stonewall Riots, and into lesser-known historical narratives such as the Cooper Donuts riots in 1959. We invite you to revel with us as we trace the enduring presence of gender and sexual diversity across time, from the acceptance of same-sex relationships in ancient Greece to the revered two-spirit individuals in many indigenous cultures.As we celebrate progress, we also shine a light on the daunting challenges that persist, with over 490 anti-LGBTQ+ bills across the U.S. and the crucial role of B Corps in advocating for LGBTQ+ rights. Your presence here is a beacon of hope, an encouraging sign of your willingness to learn and stand in solidarity with us. Listen in as we offer insights into how businesses can foster inclusivity, while also featuring intimate interviews with LGBTQ+ business leaders and grassroots organizers. Together, let's continue to march forward, striving for a future where everyone can live authentically, without fear, and proudly live their truth.Dirigo Collective Website

Could you imagine using your business as a force for good, fostering equity, and building a strong, vibrant community? That's exactly what our guest, Kel Moody, founder of Aluvium Gatherings and chair of B Local PDX, does. We engage in an enlightening conversation where Kel shares their journey as an entrepreneur and their vision for creating more inclusive and safer spaces. Kel's insights into the significance of authentic engagement and collaboration are truly thought-provoking.How often do you consider your privilege and its impact on others? We delve into the complexities of privilege and the navigation of Pride with Kel. This episode will challenge your perspective as we explore the importance of visibility and support for the LGBTQ+ community, and the role of business in promoting inclusivity. We also touch on pronouns, and the critical role they play in fostering a sense of belonging.How can businesses actively support the LGBTQ+ community and promote responsible living? Kel provides practical tips on engaging local politics, showing up for the community, and developing an abundance mindset in business. It's not just about making profits; it's about creating a sense of place, a connection to the community, and a responsibility to do good. Join us as Kel outlines how to engage local businesses to become more inclusive, visible, and create safer spaces for the LGBTQ+ community.Dirigo Collective Website

Do you ever wonder how pride and inclusivity can be built within businesses? As I sit down with Tim Frick, the founder of Mightybytes and a leader in the B-Corp movement, we unravel the challenges that the LGBTQ+ community faces within the rural and urban contexts, the evolution of pride celebrations and more. Our conversation is robust, covering the potential of businesses to be a positive force, the importance of supporting local organizations, and the necessity to create impactful initiatives.Switching gears, we also delve into the fascinating realm of sustainability and organizational agility. Tim and I explore how companies, particularly digital agencies, can leverage a B-Corp certification for continuous improvement. We also consider the environmental implications of the internet, why digital sustainability is crucial, and how we can all take steps to reduce our carbon footprints online.Lastly, we reflect on Mightybyte's accolades for supporting progressive causes.  We also discuss how business can be a tool to create a better future, the importance of fostering inclusive policies for LGBTQ+ communities, how to avoid "pride washing", and how to enact meaningful change throughout the year while navigating fear. A lively and insightful conversation awaits. Tune in and join us.Links from this EpisodeAbout Tim (includes a list of publications)B Corp Certifications and AccoladesB Local IllinoisMightybytesNGLCC, Certified LGBTBEDirigo Collective Website

Get ready to redefine business as a force for good with our guest, Chris Lyon, Director of Corporate Impact at Androscoggin Bank and an influential figure in the B Corp movement. Chris takes us on a transformative journey, where he navigates fear and uncertainty, and cultivates inclusivity with authenticity and courageous conversations. Ever wondered what it was like to work for a company as impactful as Seventh Generation? Chris shares his experience while discussing Androscoggin Bank's plans to celebrate Pride Month.How can businesses show their support for inclusion beyond the usual symbolic gestures during Pride Month? That's what we unravel in our candid discussion with Chris. We throw light on the importance of year-round commitment to inclusivity and belonging in the workplace. Get ready for some insightful suggestions on how to transform policies to be more friendly, including the need for gender-neutral family leave policies.In the final part of our chat, we delve into the concept of intersectionality, where we examine the intersection of identity and race within our community. Chris shares some inspiring stories about the role of queer people of color in shaping queer history and the role of organizations like White Men for Racial Justice (WMRJ) in creating brave and open spaces for learning and self-reflection. We wrap up the episode with a deep discussion about fear - how it challenges us, how it shapes us, and more importantly, how one can navigate through it. Don't miss out on this enlightening episode with Chris Lyon who brings a wealth of knowledge on creating inclusive spaces, supporting the LGBTQ+ community, and fostering authentic connections.Dirigo Collective Website

Hi friends! This episode is just a quick update on our Pride series with a few helpful quick tips! We'll be back next week with our B Corp leaders wrapping up our Pride series.Register for the Pride is Protest Event with the ACLU and B Lab US Canada. The Event is free and takes place tomorrow from noon to 1pm EST. This is a great event for anyone looking to learn how their business can best support the LGBTQ community in this time.Also check out our episode on Pronouns. Lot's of great content in there and one of our most popular episodes. See you next week! Let us know by writing us at content@dirigocollective.com if you have any burning questions around Pride or supporting the LGBTQ+ community.Dirigo Collective Website