Podcasts about business positioning

Tyler discusses his decision to stop competitively bidding jobs and instead position his business around the unique value he provides clients. He emphasizes understanding his differentiators, identifying the right customer fit, and providing tailored solutions rather than free estimates to help others transition away from competitive bidding. The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Tyler Grace  Podcast Produced By: Motif Media Tyler's Top Blogs: How I Started My Business Books that Build Site Protection Principles My Preconstruction Process: Part 1 Becoming Proficient in Multiple Trades

Check out William Brown's book ‘How To: $10M' - https://www.howtotenmillion.com/Ever wondered what it really takes to build a $10M business?William Brown knows the grind and reveals it all on today's episode of the Kickoff Sessions podcast.William founded an e-learning company, grew it $0 to $16.4M and then exited to a private equity firm for millions more.In this episode, Will shares actionable strategies for scaling online education ventures, the importance of systemizing and scaling operations, and the role of mindset in entrepreneurial success. His latest book ‘ How To: $10M' is a no-holds-barred resource, offering deep insights and practical advice for aspiring entrepreneurs looking to scale their business to 8 figures. We cover practical steps to create a sustainable and profitable business, the significance of hiring the right team, continuous learning, and the importance of staying focused on long-term goals.We share real-world examples to help you achieve your financial goals and build a sustainable business, so smash that like button, comment and subscribe for more blueprints to help you achieve financial freedom today!Connect with Will:Instagram - https://www.instagram.com/willia_mbrownYouTube - https://www.youtube.com/@willia_mbrownMy Socials:Instagram - https://www.instagram.com/darrenlee.ksLinkedIn - https://www.linkedin.com/in/darren-lee1X - https://x.com/darren_ks(00:00) Preview (01:18) “How To: $10M”(04:29) Tackling Big Problems and Business Positioning(08:17) Overcoming Challenges and Dealing with Criticism(11:10) The "Wow, Not How" Method(13:33) The Role of Accountability in Business(15:25) How to Sell Info Products and Coaching Services(17:32) The Importance of Strategy Beyond Tactics(20:07) Group Coaching vs One-to-One Coaching(24:59) Finding Purpose Beyond Financial Success(27:30) How To Sell Like a Pro(33:06) The ‘Coffee Break' Technique(36:26) The Power of Asking Simple, Direct Questions(40:34) Effective Follow-Up Strategies Using Content(43:02) Balancing Business Scale with Customer Quality(44:39) Building a Coaching Program: Steps and Strategies(48:15) Measuring ROI: How to Calculate Returns from Advertising(51:15) The Impact of Advertising on Business Growth(56:20) Aligning Business Structure with Personal Preferences(58:38) The Importance of Tracking Metrics and Data(1:03:33) The Future of Online Education (1:10:57) William Brown's Pricing Strategies (1:16:05) Designing Coaching Programs for Maximum Customer Value(1:18:16) How To Improve Customer Retention(1:19:54) The Role of Community in Coaching ProgramsSupport the Show.

DESCRIPTIONThis week, Phuong and I are discussing pricing strategies. Pricing plays a critical role in various aspects of your business. You can either position yourself as the lowest or highest price player in the market, while being in the middle can cause confusion for customers.Deciding whether you want a high or low volume business is essential. Choose a pricing model that aligns with your value proposition, such as monthly, annual, metered pricing, or revenue share. Ensure your pricing aligns with your overall business strategy, focusing on either high price and high quality or low price and high volume, but avoid mixing the two for the best results.Links:Follow us on Twitter: @mpd, @interplay Podcast Links: Website, YouTube, Twitter, LinkedIn

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Nate Lind about the world of digital businesses, e-commerce, technology, SaaS, and more. Gain valuable insights on positioning and selling your digital business in today's world. What You'll Learn in this Episode: How to position your company to sell. How to predict your cashflow. How long it takes to sell a business. Quotes: "Have a liquidity event, put some money in the bank. Go put some of that into, upcoming slump in real estate. Buy something, multi-family, get some income from an industry that's more likely to be more passive than your operating entity." (07:13) "I like to try to have a little buffer in the asking price of the business so we can concede, some points that I see will come up, and not be such a big deal that it blows up over a hundred thousand dollars worth of salary." (12:35) "You're gonna have to think through those tax incentives. What your tax burden's gonna be. And you just need to remember that whatever cash you're gonna take out of the sale, and you're gonna spend on a new house or a new car, or paying off debt, that's gonna get taxed." (20:24) About Nate Lind: Nate Lind, is an American entrepreneur, triathlete, author and business broker. Reading Rich Dad Poor Dad inspired Lind to dream of financial freedom and passive income. He exited his first company in 2016, which was an e-commerce technology to a shopping cart platform. Lind learned that selling a company and using the proceeds to buy passive income was far easier than trying to run it passively. Nate sells companies like Realtors sell homes. He is a business broker at Website Closers, the largest marketplace of $1 million to $150 million dollar Internet, Technology and E-commerce businesses. There are 167,000 buyers looking at 103 client businesses for sale right now. This year they will sell over 300 companies to their private network. Learn More Here

If you recall, we spoke about ship chartering on the segment last week. Today we want to double down on that conversation by giving you an inside look into a Singapore-listed integrated marine logistics company called MarcoPolo Marine.  The company works with customers of varying industries on ship chartering and even transhipment services of tugboats and barges. Besides that, Marco Polo Marine also builds and repair ships. It has a shipyard occupying over 34-hectares of land area in Batam Indonesia, and has supplied at least 100 tugs and barges and Anchor Handling Tug Supply Vessels.  The firm recently posted a gross profit of S$6.6 million for the first quarter ended December, up 153.8 per cent from the year ago period thanks to more ship-repair activities and larger contracts from customers. But how are things like for the current quarter? On Under the Radar, Drive Time's finance presenter Chua Tian Tian sat down with Sean Lee, Chief Executive Officer, Marco Polo Marine for more.See omnystudio.com/listener for privacy information.

Coffee is on the agenda for us today, with Starbucks Corporation set to unveil its results for the first quarter of fiscal year 2023 today.  According to Yahoo Finance, analysts are expecting an 8.6% on-year improvement in revenue, amid accelerating same store sales and unit growth, as well as a margin explosion.  Aside from the sales figures, it is also an exciting time for Starbucks in the US, with changes to its rewards programme and more. But what is the situation like for operations in Singapore, which is owned by Hong Kong-based Maxim's Caterers?  How will Starbucks Singapore navigate issues surrounding its relationship with its customers, workers, and fellow industry players? On Under the Radar, Drive Time's finance presenter Chua Tian Tian sat down with Patrick Kwok, General Manager of Starbucks Singapore for more.See omnystudio.com/listener for privacy information.

WHAT'S UP EVERYBODY! AS A REMINDER everything in this episode is strictly the opinion of myself and my guest and should NOT be taken as financial advice. NOT FINANCIAL ADVICE NOT FINANCIAL ADVICE. In this episode I am joined by Neely Tamminga who is the Co-Founder & CEO at DISTILL, a CEO advisor, professor, and overall a great mind who is always sharing her wonderful insights on Twitter Spaces and Clubhouse. We get into the overall macro environment, consumers and consumer behavior, jobs, and how businesses are positioned going into 2023. Be sure to tune in for an action packed episode! LIKE, SUBSCRIBE, AND SHARE THIS PODCAST Follow the Neely on Twitter: https://twitter.com/NeelyTamminga Check out everything DISTILL: https://distilladvisory.com/ Follow me on Twitter @greencandleit https://twitter.com/Greencandleit Subscribe to my newsletter: greencandleinvestments.substack.com Subscribe to my YouTube: https://www.youtube.com/channel/UCdvC14iR8V7MedS7ArKHNCA --- Support this podcast: https://anchor.fm/macroinsights/support

Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, my friend! Patty Dominguez here with episode 143 of the Positioning to Profit Podcast. Thanks for showing up. Thanks for listening to today's show. Today's episode is a solo show. I am going to be speaking about how to brag without bragging, so that you can build your authority. Because let's face it, part of the whole Positioning process is, of course, not only the mechanics of your Positioning, but it's also the activation of that Positioning. It's putting yourself out there as they say, it's highlighting the things that you're doing in the name of truly wanting to help. So it is a bit nuanced in that you want to do it the right way. And in today's episode, with some quick tips, you will learn how to brag without being braggy. Before we get into the show, I want to share with you a little somethin' somethin' if you are holding back on promoting yourself on really owning the thing that makes you unique. And the thing that makes you special within my friend, this could be just a matter of your Internal Positioning. So one of the best things that you can do is start working there before you work on the mechanics of your marketing. And if you go to magicmirror.vip, I have a complimentary download. And it is revealing the secrets to releasing that self doubt. And all you have to do is go to magicmirror.vip and grab a copy for yourself. Easy peasy, right? Okay, so that's the theme of the show. It's going to be a really special show, because I'm sharing these tips that I know for a fact will be really helpful so that you can promote yourself and position yourself to profit. And with that, let's get on with the show. And as always, here we go.

Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, my friend! Patty Dominguez here with episode 142 of the Positioning to Profit Podcast. Happy to be here yet again, another week, sharing more about how you can position your brand to profit. And today we are talking about making the benefits of your brand clear, because this is something I see grossly missing in the way that people are highlighting what it is that they do. I'm here to help. I got your back. So that's what we're going to be covering, the different types of ways that you can highlight what it is that you're doing, so that you're positioning it appropriately. Yes, it may sound braggy, but you're not being braggy. Instead, you are positioning the tangible and intangible value of what it is that you do. So I'll share more about that later. Hold that thought. In the meantime, I have a special for you, if you haven't taken the Positioning Quiz, because as a matter of fact, someone said to me, they sent me an email and said, oh my gosh, this Positioning Quiz is really good. I'm like, thanks, more people should know about it. So I'm here to talk to you about the Positioning Quiz. Positioning Quiz is a quick quiz that you take, and then you get a report that gives you the ins and outs of how to position your brand to profit. It's meaty, it's awesome, and the best part is, it's complimentary. All you have to do is go to positioningquiz.com, and you will get the goods. Cool? So again, that is at positioningquiz.com. And for today's show, it is a solo show. We are talking about the benefits of your brand and how to highlight them in the right way so that they stand out, so that they're braggy, but in a cool way. All right. And with that, let's get on with the show. Here we go.

Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, my friend! Thanks for checking out this episode of the Positioning to Profit Podcast. It is episode 141, and today, we are doing a little bit of a pulse check to find out if your Positioning is indeed effective or if you are setting yourself up for random acts of marketing. We want to make sure that that's not the case, right? So stick around for today's show. I'm going to be asking you some pointed questions if I do say so myself, again, just to check in just to make sure that you're on track to make sure that all of these efforts that you are making are indeed going to provide for you the movement in the right direction for what you want to create with your business. Because the alternative to that is like I mentioned, the random acts of marketing, which leads to super tepid results, and more importantly, disappointment, and we don't want to waste time. So stick around this is the topic of today's show.Before we go any further, I am just also checking in to make sure are we connected on TikTok yet, because if not, this is your invitation to connect with me on TikTok. I would love for you to connect with me on TikTok, this is where I am posting a whole lot of information and making the most of that platform to engage at a more personal level, where I'm sharing little tidbits, little snippets real quick bites, usually under about a minute, half a minute or so where I'm engaging more purposefully with you all who are interested in Positioning to Profit. So again, catch me over on TikTok. It is thepattydominguez on TikTok, and it would be my absolute pleasure to connect with you. And with that, let us get on with the show for the pulse check. Here we go.

Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hello, my friend! This is Patty Dominguez, here with another episode of the Positioning to Profit Podcast, episode 140. Can you believe it? We're at 140! Today is a guest show with Deni Mariscal who is known on YouTube as the Subconscious Healer. So we talked about her career as an entrepreneur, how she started out on one path and then moving to another path. So there's a whole lesson there on being able to be nimble and being open to pivoting. Yes, I hate that word sometimes when it's time to pivot, but the other side of it is that, through this exploration, she has really fine-tuned and honed in on the thing that sparks joy for her in her career. And that's what brings me to the Subconscious Healer.So here's the thing, we have a whole conversation on procrastination, and while you may have heard about tactics, and here are the three things that you can do for your procrastination, what if I told you it's not about the procrastination? Actually, it never was about the procrastination. What if it is just something deeper? And so we explore that conversation of these insidious self sabotaging habits that show up in our entrepreneurial career. So Deni has an intimate understanding of that, and she shares more on that very thing of what you can do. And before we get on with the episode, if we haven't connected on TikTok, please let's connect, thepattydominguez. I share marketing business, sound bites that are punchy and short, and to the point mixed in with my love of coffee, and of course, my GenX sensibility all sprinkled with a side of woo, because let's face it, I'm woo. All right. With that, let's get on with the show. And here we go.Connect with Deni MariscalWEBSITE LINK:https://subconscioushealer.carrd.co/

Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there! Patty Dominguez here with episode 139 of the Positioning to Profit Podcast. Thanks for being here. Another week, another share on how to position yourself so that the competition is irrelevant, not a nilch, they got no power against you. But first, I want to give a big shout out to Trevor Oldham. Thank you so much for leaving a five star review. See, I give you a shout out if you leave a review. Trevor says "Awesome! Patty is a great host! One of my favorite podcasts." Thank you so much for doing that. You have no idea how happy it makes me that people listen. So Trevor, here's to you. All right, today's show, we are going to talk about proof points in your positioning. And so what I mean by that is, with all the competition that is out there, one of the easiest things that you can do is add these elements in a powerful way so that you're establishing that positioning in any market, especially if you're in a super competitive market. So this is such a great example of leaning into the fact that most people need these proof points to make a decision. Right, it's not enough for you to say so and so I have this certification that certification. As you all know, that's just not enough. That's cost of entry. What gives you a competitive advantage is, among all the other things that we usually talk about, is establishing that credibility even further by having these proof points. So that's the theme of the show. It's a solo one, just me and you. So let's get on with the show. And here we go.

Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there! Patty Dominguez here with Episode 138 of the Positioning to Profit Podcast. Thanks for being here. Thanks for lending me your time and attention. Today, I have a special guest, Kim Caruk, and she's a member of Prolific Cafe. She has been a member for a couple years now, and what's so beautiful about what she has created, I always encourage the women in my community to make their business their own, right? Whatever that looks like for you. There is no one size fits all, there is no one strategy that is going to make you a millionaire. It really all depends on what suits you the most. And she's such a great testament for that. She's an action taker. She has really evolved over these past two years, and I really want to share her story with you because it's been quite impactful to see how she's evolved over this time.Imagine being a single parent and being the primary provider for your family, and then being in this situation amongst all the complexities of life. Add to that, she's from Australia, and the pandemic has been particularly strict with a lot of the restrictions that she's had to deal with. And she comes along and says, "Okay, well, I want to build a business on my own, I want to dive into entrepreneurship". Can you even imagine? Most people would say, "You're crazy, you can't do it, it's not gonna work", whatever the reasons, and the excuses are, but Kim made it happen. And what's been so powerful, is that she's tripled her income in just a short amount of time. So her story is a good one. Stick around for 3 keys to let go of self-doubt. And with that, let's get on with the show. Here we go.Connect with Kim CarukWEBSITE LINK:https://linktr.ee/kimcarukCOMPLIMENTARY CONNECTION CALL:https://calendly.com/sugarfreeliving/breakthrough?month=2022-0611:13EVERYTHING YOU NEED TO KNOW ABOUT DITCHING SUGAR:https://kimcaruk.ck.page/357ef9080eSOCIAL MEDIA LINK:Kim on Instagram: https://www.instagram.com/kimcaruk/

Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Well, hello, my friend! Patty Dominguez here with Episode 137 of the Positioning to Profit Podcast. Thank you for being here, for checking out this episode. Today is a guest highlight show. We are catching up with Deborah Ivanoff, the BEING coach who's going to give us some really sound tips on how to let go of resistance. And who couldn't use more of that, right? So it was a very enlightening conversation, we got to catch up on all things that have to do with overcoming this resistance cycle. And I think it's a very smart approach to really understanding and overcoming the things that keep you stuck, the things that keep you in overwhelm, the things that are really prohibit you from moving forward in your business. So catching up with her today.And before we get started, make sure to check out positioningclub.com. We have not launched yet. We are so close. You guys, this has been a labor of love truly. In true entrepreneurial spirit, it has not been an easy ride. We have endured lots of obstacles with this one. I will most definitely be putting together a podcast show just explaining more about it, because it's very enlightening and how I handled the entire thing, how my team handled it, it's just been really great. So excited about that. More to come. It is going to be a fantastic. I'm really proud of it. All right. With that, let's get on with the show. Here we go.Connect with Deborah IvanoffWEBSITE LINK:https://deborahivanoff.com/SOCIAL MEDIA LINK:Deborah on Instagram: https://www.instagram.com/deborahivanoff/

Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there! Patty Dominguez here with Episode 136 of the Positioning to Profit Podcast. Thanks for checking out this episode. We're going to get into a little bit more of the business mindset side of things, but have no fear because it directly relates to how you're showing up in your business, and the ways that you may be self sabotaging and you're not really aware of it. So that is the gist of our convo today. It is what happens when you give into comparisonitis that insidious feeling that we all get, that robs us from moving forward in our business, because we're too busy looking at what that person is doing. And why is she so popular? And how did she get all those clients? And why is her following so big? And what is it costing you to stay in that belief, right? So that is really the gist of it. It was very much inspired by an amazing client of mine who brought up this fact that she was in the midst of comparisonitis, which again, totally normal. I mean, let's face it, we all go through it. And what has evolved as a result of her recognizing it, having the awareness around it, and then letting go of it really, really powerful. So that is the gist of our episode today. I have something super exciting coming. It's called Positioning Club. And if you're interested, do join the waitlist. So you are the first to know about Positioning Club. It's coming in just a couple of weeks. We're putting the final touches on it, and I'm super excited about it. So yeah, positioningclub.com. Alright, and with that, let's get on with the show. And as always, here we go.

Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, friend! Thank you so much for checking out this Episode 135 of the Positioning To Profit Podcast. I am so honored, so happy, so grateful that you've decided to lend me your ears. Today, we are talking about Personal Branding and Differentiation, just how important it is, especially if you are a solopreneur small business owner looking to build a brand, because that's where the longevity comes into play. So there are some things that I can share with you around big brand building, having worked in big corporations, and just what that means. And then what about that is translatable to us, to the solopreneurs, to the small business owner, that we can deploy and utilize as a competitive tool to stand out uniquely, right? That's what this is all about. Yes, I talk about Positioning quite a bit, but today, I'm going to even zero in further on the supreme importance of differentiation and what it looks like. I also have a really great story to share with you because I'm seeing more and more of the importance of celebrating the thing that makes you different. I'm over on TikTok, you can check me out @thepattydominguez. If you also do a search on Positioning to Profit, I'm going to come off. So do join me over there on TikTok. I'm TikToking, I'm talking, so yeah, join me over there on TikTok. And that is the gist of the show. Really excited to share what I have for you today, just some realizations I've been having, some aha moments, some of the epiphanies that I feel so compelled to share, because I know it will help you too. Cool? All right. And so with that, let's get on with the show. Here we go.

Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, friend! Thank you for joining me on this Episode 134 of the Positioning to Profit Podcast. I'm Patty Dominguez, and I'm happy you're here. Today's episode is going to share just a little nugget on one word that you can use that will increase your persuasive power. Who couldn't use more of that? Now, the cool thing about this word is that you can use it in your emails. In the written word, if you're putting together a sales page, or for example, if you are in the middle of a sales conversation, you can use it on Tuesday, you can use it tomorrow, whenever you want to use it. The point is, is that this one word is going to be a powerful tool that you have in your toolbox. Okay, so cool thing here is I'm going to give you some examples of how you can potentially use this word to be more persuasive with your premium prospects, and it really positions you in a more powerful light. And who couldn't use more of that? Also, we have a very exciting app coming out. It's called the Positioning Club. Right now we're putting together the final touches. It has been a labor of love y'all. It has given me some headaches, but we're getting closer and closer to it. If you're interested in joining the waitlist so that you're the first to know when we launch, go to positioningclub.com I promise you, it'll be well worth it. Okay, and so with that, let's get on with the show. I'm going to tell you about this persuasive word and rock it out. Okay, here we go.

Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there! Patty Dominguez here. Thank you for joining me on this Episode 133 of the Positioning To Profit Podcast. Today, we are talking about some of the key elements to building a personal brand. As you know, and as you may have heard, Elon Musk bought Twitter. It got me thinking, "Wow! The immense power of a personal brand." He also influenced the crypto market. I just really marvel at the power of personal brand building, and how so many people rely are influenced to move the needle, move the actions that they're taking based on the people that they follow, and how we can do that for ourselves as well. And so I'm going to demystify some of the things that I see, and how it's a lot easier than you think once you have the recipe for building a personal brand.So that's the topic of this episode. But what's really cool about that is that it's totally doable. Yes, you can too, build a brand just like Elon Musk has, and all these other celebrities and influencers, etc. Also, if you're interested in finding out more about Positioning Club, go to positioningclub.com. It is a new offering that will be introduced next month in May. But in the meantime, we're just putting the final touches on it, and I'm really excited to bring it to you. But you can imagine it's going to include essentials for positioning your brand and your business to profit. So you can find out more join the waitlist at positioningclub.com. Really excited to bring it to you. Yeah, and with that, let's talk about personal branding in this episode. It's going to be a good one. All right, let's get on with the show. Here we go.

Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there! It's Patty Dominguez. And welcome to Episode 132 of the Positioning To Profit Podcast. It is so great to have you here, checking out this episode. Today we're talking about credibility. How credibility could show up in your business, how you can leverage it, how you could piggyback off of the concept of credibility, and really how credibility is a shortcut to the success you are looking for. And it came to light from a whole host of things that I had been exposed to, I think over the past four or five days, and I thought it was just really curious. I'm like, oh wow, there's credibility showing up again. So I thought I'd record this episode and share some insights with you on how to make the most of credibility.All right, before we get on to the show, I wanted to make sure to let you know, right at the beginning, my team and I are planning something very special. Consider it your positioning must-have and essentials in your pocket. So it's called Positioning Club, and it's something that we are going to roll out early next month. In the meantime, if you want to be the first to know about Positioning Club, just go to positioningclub.com, you will get added to the waitlist. And I am so excited to be giving you some updates on Positioning Club and what is going to offer. And before I get ahead of myself, I have to say I am going to cut it off there. So wait for it, wait for it. And to be the first to know what's going on with Positioning Club, just go to positioningclub.com, you'll be the first to know you'll be added to the list and more coming on that. Okay with that, let's get on with the show. Here we go.

Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez here with Episode 131 of the Positioning to Profit Podcast, and it is such an honor to have you check out this episode. It is a special guest episode with Annie Redbird. You can find her on Instagram, her handle is @annieredbird on Instagram. And what is so great is that she is going to help shed light on a very common situation. Think about this. How many times as an entrepreneur have you invested in yourself? In fact, it's a must, right, to invest in yourself in your personal growth, to be a better person to really let go of the things that keep you stuck or to really facilitate breakthroughs in your life. But what if I told you that perhaps you feeling like there's a missing link is actually not uncommon? And so what Annie brings to the table is this ability to create sanctuary within. In essence, she's going to help you to shed light on how to make this whole Personal Development game easier. And who couldn't use more of that? And the way that she does it is so unique, it's so original, it's so Annie Redbird. You'll see what I mean, when you check out this episode. So good.Also, while we're on the topic of Instagram, have we connected on Instagram yet? Because as you may already know, I was unceremoniously ejected from Instagram. My entire profile was taken away, one that I had built for so long. So if you would love to connect with me, I'd love to connect with you, @thepattydominguez on Instagram. Yeah, it's really interesting. They could try to keep me down, but it's not going to work because I am back with this new profile. So let's connect. Okay. All right. And with that, let's get on with the show. Here we go.Connect with Annie RedbirdWEBSITE LINK:https://redbirdrestorativegardens.com/SOCIAL MEDIA LINK:Annie on Instagram: https://www.instagram.com/annieredbird/

Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez with Episode 130 of the Positioning to Profit Podcast. Thank you for being here, for checking it out. Thank you. As always, every single time, when I do an episode, I'm very hopeful that it lands in the right ears. If you're listening to me on this spring day, and I'm just truly thankful to have this opportunity to share all of the experiences that I have gone through my clients, how I can bring these things to you, so that you can position your business to profit.Today is a solo show, and I'm going to be sharing with you some tips that I believe is oh my God, so essential. And what I mean by that is everything to do with business intuition. Yes, it is intuition. Yes, it is a secret sauce that you can add to your arsenal, to your toolbox that you can definitely count on as you're making the decisions that matter in your life. I can tell you the times that I have not honored my intuition, I have paid the price dearly. Inevitably, your intuition will always guide you at your true north. It's that gut feeling. It's that when you're getting those nudges, yeah, that's your intuition. So on today's show, I'm going to be sharing some tips around intuition how to strengthen that intuitive muscle. And so that you see that there is so much there to tap into, and what you can do so that it's guiding you, and you're honoring that. And ultimately, you can create it so that it's a superpower, because I can tell you for certain it's helped me tremendously. Okay, so that's the show. And with that, let's get on. Here we go.

Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez here with Episode 129. Thanks for being here, hanging out with me today, checking out this episode. So that you can position your business to profit even more. Standing out like the authority you are, like the boss that you are. So every single week, I share a little something, whether it's a solo show like today, or an interview with a fellow entrepreneur, it's always with the intention to help you to position your brand to profit. Remember, your message matters as always. Today is no different. I'm going to be sharing a little strategy that I've used, it's something that I created once, used it again and again and again. And if I am on a sales call, where the person on the receiving end is feeling really good about the information that they're hearing, and they are almost there to the point where they say yes, I'm in, I have a little tip over moment tip, something that you can show them that will inevitably tip them over. It works. In fact, dare I say, it's probably worked 100% of the time that I've used it. So that's my little secret of what I'm going to be sharing here with you today and it's easy to do. You're going to love it. It's going to be something that you'll remember me every time and say man, Patty was right. Patty just really killed it with this one tip. And if that's not enough curiosity peeking for you. Yes, stick with me, because I'm going to share exactly the words that I use in the way that I parlay this entire process in a way that helps you tip over that prospect. Ready? Alright, let's get on with the show. Here we go.

Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez with Episode 128, of the Positioning To Profit Podcast. Today is a solo show. I am sharing with you the very lofty promise of how to control risk of failure in your project or for your project, I should say. So you're going to love this episode. I'm going to walk you through a thought process that will virtually eliminate, virtually, okay, I mean, I can't guarantee 100%, come on, but it's going to help you to mitigate risk of failure. That is huge. I'm putting it all on the table, it's gonna happen. So stick with me, this episode is super exciting for that purpose. I got you, because I get it, right. Like you're thinking, I'm like, Oh, my gosh, I have this launch, and this project, I'm not sure how to do this. Or you've put all the steps in place, but yet you're still fearful. Fear creeps up. It's a real thing, I get it. So this show you're going to want to pay special attention to because as a matter of fact, if you go to the show notes, if you head over to my website, you can go to pattydominguez.com. Or if you just go to positioningexpert.com, you'll land on my website. Go to this Podcast 128, and I got a little something something there for you that you'll want to check out. Okay. So again, just go to positioningexpert.com, land on the page, Episode 128 for all the goods. Okay. And with that, I am super excited. Thank you so much. Hit the subscribe if you haven't done so. Leave a review if you haven't done so either. Because that way I know that you are resonating with this content. Cool? All right. With that, let's get on with the show. Here we go.

Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there. Thank you for joining me on Episode 127 of the Positioning to Profit Podcast. I'm Patty Dominguez and I'm excited because this is a solo show. I'm going to be conveying the most important message that I can share with you now more than ever, that you absolutely positively have to know if you are seeking to be a successful entrepreneur. Simple as that. I have been doing this long enough to know that there are different patterns and to be honest, as a mentor of mine says, we are so much more the same than we even realize. And it was really interesting because this story that I am going to share with you on today's podcast episode has everything to do with everything that's been going on and just how it translates to the big opportunity that we have in front of us. Now more than ever is just time. So that is the premise of today's show.Before I get into the show, make sure to connect with me on socials. I don't know if you remember, but my Instagram got bombed I completely lost my Instagram and I had to start over again. It's like what, after years and I think it was like I don't even remember how long I had my Instagram but I lost it, but connect with me on Instagram. You can find me at thepattydominguez and I'd be so happy to connect with you. Reach out, send me a DM, slide in my DMs and then we'll connect on Instagram, because I'm telling you I lost all of my peeps on Instagram. So looking to regain. Okay with that, let's get on with the show. Here we go.

Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez with Episode 126 of the Positioning to Profit Podcast. Thank you for being here, checking it out, I'm in your ear holes, and today is going to be a great show. It is a guest show with The Joyful Writer, Jill R. Stevens, who just launched her book called "Create Your Most Delicious Life", Life's a Bitch, Especially Now, Make it a Joy! The call to action to make it a joy. And so I thought she would be such a great guest to have on the Positioning to Profit Podcast, because she is a writer, as she has written so many books, and has so much experience in this movement of engaging people through the written word. And it's so powerful. And as you all know, I love good story. It is so important to connect an emotional level. And so that's exactly what we talked about on the show today.We were talking about how to connect at a greater level, how to engage with your premium prospects, how to tell a story so that they're really moved by the words that you share, the stories that you convey, and everything in between. So we had a really, really great chat. We talked about her book, again, "Create Your Most Delicious Life". By the way, you can find Jill Stevens at thejoyfulwriter.com. Do support this amazing writer with her latest book again, "Create Your Most Delicious Life". And so we talked about the book, we talked about marketing, we talked about the importance of telling a good story in the right way in the way that connects. Okay, so great show. Thanks for being here. And with that, let's get on with the show. Here we go.Connect with Jill R. StevensWEBSITE LINK:http://www.thejoyfulwriter.com/SOCIAL MEDIA LINKS:Jill on Facebook: http://www.facebook.com/jillrstevenswriter/Jill on Instagram: http://www.instagram.com/iamthejoyfulwriter/

Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/All right, Patty Dominguez here with Episode 125 of the Positioning to Profit Podcast. Thank you for being here, lending me your ears. Today's show is a solo show. And I was so inspired by a post from Angie over on socials, where she asked a question "What do you think the biggest cause of entrepreneurial failure is?", love those types of questions, simple in nature, yet really profound because it opens the doors to a whole lot of perspectives. And of course there's a bunch of answers here that talks about commitment and your mindset. But those are really broad answers to a really profound question.And so on today's show, I'm going to be sharing what I posted and just kind of going more into detail about it. Because this one question is so important, as more and more people are venturing into being an entrepreneur, and it is a very sexy thing to say that you're an entrepreneur, but it does come with a whole host of different complexities. I know, I went through it when I first quit my job thinking that because I had a degree, and MBA, and all these other things that that was going to help me enough, this is a piece of cake. Boy, was I wrong. So that's really the gist of today's show is just sharing those insights, some storytelling here, if you will, and really offering up a different perspective on what I have personally been through. And so I always say "Let my hindsight be your foresight", with the intention I do these shows, is that for you to walk away with something to say "Hey, I remember that one thing that Patty talked about", so that's the gist. All right, so let us get on with the show. Here we go.

Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez with Episode 120 for the Positioning to Profit Podcast. I am so happy you are joining me. I'm in your earbuds, air pods, all the things. And today's episode, I am sharing the five key lessons from a beautiful book called "The Big Leap", which you may have heard of from Gay Hendricks. It's now two times that I've read the book, and this time around has been so powerful, so impactful. I just had to do an episode on it. And I know that these five things will hopefully shed some light on what is possible for your business too, that you can implement. Now separately, March 1st, I am hosting a Conscious Crypto and Intuitive Trading Workshop with my crypto mentor, Lee Muirhead. No, I am not a crypto expert, I find experts and I learned from them. So this is a space which is aligned with the whole Positioning to Profit philosophy of just being really smart and on purpose with your money, right how that whole topic comes into play. And because I am most definitely woo, I was searching for the right mentor in the space. I connected with Lee last year, and it has been hugely rewarding for me. She has agreed to host a workshop to present some crypto foundations. So this isn't a how to set up your crypto wallet. No, this goes into strategy. As you know, I love a good strategy. And she is going to be sharing what is going on with the financial system and how you can really get ahead of it in a real conscious way. So if this resonates with you positioningtoprofit.com, it'll be right at the top of the page. And with that, let's get on with the show.

Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez! I am back with Episode 123 of the Positioning to Profit Podcast. In this episode, it's a special guest, somebody who is also a member of the Prolific Cafe community, the amazing Lizzy Cangro. She has just got the best heart. She is an international expert nutritionist, wellness coach, author, empowering women to love their bodies. And really the way that I see what she's creating is a movement, which is super, super exciting. So she's going to talk to us about her book, which she's been creating, what her vision is, and really how she's expanding the message of who she wants to attract in her business. So such a great example of somebody who is on purpose, who is really sharing what she's doing with a lot of intentionality. So I'm really excited to share what Lizzy is doing, talking about her book and all the good stuff.And before we get started with the show, I just want to remind you that you can find a whole host of positioning goodies, considerably positioning treasure chest, if you will, by just going to positioningtoprofit.com. Again, that's positioningtoprofit.com. You'll find the positioning quiz, other goodies in general, really all of the things that we've been putting together to help you to create your category of one making your competition irrelevant and really standing in your own power. And knowing that what you have to share is important because as I always believe your message matters. So lots of good stuff to cover. Looking forward to sharing this all with you. And with that, let us get on with the show. Here we go.Connect with Lizzy Cangro WEBSITE LINK:http://www.nutritionbylizzy.com/SOCIAL MEDIA LINKS:Lizzy on Facebook: https://www.facebook.com/nutritionbylizzy/Lizzy on Instagram: https://www.instagram.com/nutritionbylizzy/

Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez with Episode 122 of the Positioning to Profit podcast. Thank you, my friend, for being here. Super excited, as always, every week, bringing you the positioning to profit tips that you can apply in your business, and in that process, meaning we get to chat a little bit, we get to discover what's going on, we get to brainstorm some solutions. So whether you are catching me in the car, on your bike on a walk, I mean, maybe in the pool, whatever. I'm here, I'm here, I got your back. Today, we're talking about decluttering, and what I mean is, decluttering, creating new space, opening the space, so that you can attract more of the good good, because here's the deal, at the beginning of the year, everybody gets really excited, we're setting our targets, blah, blah, blah. And then somewhere around week two, week three, things kind of taper off and goes back to normal, right, the normal that you were in before. And as much as we want to be hopeful about what we're creating, there is a method to the madness.So today's episode is managing those little tidbits of what you can do to create more space, declutter, create more flow, invite more of what you do want in your business and releasing that which no longer serves us. So I'm excited to talk about this topic. Because again, it's been near and dear to my heart we've been talking about in our community, and let's face it, the timing couldn't be better. So if you've derailed no worries, I got your back. That's what we're gonna be covering on today's show. And, yeah, it'll be chock full of good stuff. And with that, here we go.

Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez here with Episode 121 of the Positioning to Profit Podcast, and I'm celebrating a bit y'all. Celebrating that it has been nine years since I quit my corporate job, turned down a promotion, gave back stock options, and ventured into entrepreneurship. Yes, everyone thought I was crazy. Maybe I am, it doesn't matter. Because it's been nine years y'all, nine years, and I'm still here. Still. So I thought I would share nine tips. Of course, these are not all of the tips that you could think about, but I thought that these were the most high level overarching significant tips that I can share with you, my dear listener, if you're listening to this and thinking, ah, should I stick with this? Is it worth it? I don't know. What am I missing? I got you. Nine tips after nine years of entrepreneurship exclusively here for you.Maybe I'm catching you on your walk in the car. What have you. All I know is that this is going to be a fun episode chock full of good stuff that you can walk away with a little aha here and there, all with the intention of helping you positioning your business to profit. And of course, to have peace of mind. Because let me tell you, burnout is not fun and is unnecessary, you can actually work less and make more and yes, people say that, but it is actually true. So this is the kind of stuff we talk about Prolific Cafe, prolificcafe.com, the community that I host, an amazing community that I host. Check it out at prolificcafe.com. We would welcome you in if you are like minded and resonate with us. All right. And with that, let's get on with the show. Here we go.

Today we're going to talk about how to use market research to maximize profitability. Joining us is Laura Troyani, the Principal of PlanBeyond which is a boutique marketing agency focused on research strategy and operations, specializing in working with startups and organizations launching new products. In part 1 of our conversation, Laura is going to walk us through her views on using market research to nail product and business positioning. Show NotesConnect With:Laura Troyani: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to talk about how to use market research to maximize profitability. Joining us is Laura Troyani, the Principal of PlanBeyond which is a boutique marketing agency focused on research strategy and operations, specializing in working with startups and organizations launching new products. In part 1 of our conversation, Laura is going to walk us through her views on using market research to nail product and business positioning. Show NotesConnect With:Laura Troyani: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ready to Positioning Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez here with Episode 120, and I am back, back again, like Eminem talks about in that song that I can't think of the name of. Listen, I am so happy to be back, rejuvenated. I took some time off and I'm really glad I did. Somewhere around the middle of November, I was just like, you know what? Doing a podcast feels heavy right now, so many things going on. I'm officially burned out a little bit on the whole thing. So I gifted myself some time off and I'm really glad I did, because now I'm pumped up for the year, and really rejuvenated. And I hope you enjoyed your time and basked in the deliciousness of the holiday season, however crazy the external environment is, remember, it is all within your control, focusing on what your thoughts are, is the utmost importance.So in this Episode 120 of the new year, we're going to be talking about Business Planning. Now, I'm not going to get boring, but rather share with you an epiphany I had because you know, you hear about goal setting, and all these other things. But it's more than that. And so that's what I want to share with you because I had some really great insights and that I shared with my community as well. And now I'm sharing it with you with the intention of setting yourself up for success directionally and recognizing that it's not just the number stuff, it's not just about that, you know, it's about having the balance. And I don't mean work life balance or anything like that. I mean, the balances of the goals that you want to set for yourself. So I'll explain more. Hang with me. I'm glad you're here, you're gonna walk away with something that's gonna give you an aha moment. Promise. Okay. All right. And with that, let us get on with the show. And here we go.

Can you position your SaaS in a 90-minute call? In this episode, we talk to Marc Thomas, head of growth at Powered by Search. You'll learn why positioning is crucial for your SaaS business, the step-by-step framework for defining your positioning statement, some examples of SaaS positioning, and more.Visit our website for the detailed episode recap with key learnings.Powered by Search — Marc's place of workObviously Awesome — a book by April DunfordHow We Used April Dunford's 10-Step Method to Overhaul Positioning at UserlistThe Saas Positioning CanvasBlink — book by Malcolm GladwellPowered by Search blogFollow Marc on TwitterThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Marc Thomas, head of growth at Powered by Search. You'll learn why positioning is crucial for your SaaS business, the step-by-step framework for defining your positioning statement, some examples of SaaS positioning, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesPowered by Search — Marc's place of workObviously Awesome — a book by April DunfordHow We Used April Dunford's 10-Step Method to Overhaul Positioning at UserlistThe Saas Positioning CanvasBlink — book by Malcolm GladwellPowered by Search blogFollow Marc on TwitterSponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Imagine having a marketing coach, consultant and accountability partner all wrapped up in one podcast. That's exactly what you get when you listen to the Marketing Hotline with Kelsey Reidl and her guests as they discuss topics such as how to stand out on Social Media, how to attract your ideal clients, growing an Email List, and anything else related to Marketing and Growth! - Everyday, people choose to spend money with your business for a REASON. Do you know what that reason is? Are you clear on that thing that sets you apart from your competitors? My guess is that many of you listening are thinking, well I kinda know… I think… I could figure it out. But without clear positioning right now, you are leaving money on the table while your customers choose to work with a competitor, because they don't know what sets you apart. Let's not let that happen any longer. April Dunford is a A globally recognized leader in positioning and she has a deep curiosity about what makes the difference between a winning product and a loser. And she's here today to share exactly how we can ALL become winners, through proper positioning. Be sure to grab a copy of April's book, Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It anywhere books are sold and head to https://www.aprildunford.com/ for all her work. We talk about: Why positioning is so important for growing your business The 5 components of effective position The 10 step process to writing your positioning statement and how to use it The most important parts of your statement and specific tips on how to write it Why niching down is actually doing to help you reach MORE people How she determined and packaged up her unique methodology April's favourite marketing books (they are must-reads!) Mentioned in the show: IBM UofT U Waterloo Jobs to be done interview Clayton christiansen Product line growth The original book on positioning - Positioning: The Battle for Your Mind. Book by Al Ries and Jack Trout The challenger sale April Dunford's 5 Components of Effective Positioning: Competitive alternatives Unique attributes Value Target market characteristics Market category p.s. Whenever you're ready, here are 3 ways we can work together: 1.

Ready to Positioning Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hello and welcome to Episode 119 of the Positioning to Profit podcast. Today's solo show. I'm going to be sharing my take on how to leverage your time more, how to monetize more, and how to really expand your thinking around what's possible, so that you're working less and making more. So this is something where I have through trial and error, been in a situation where I've created great content, or so I think is, or I believe it's great content, I should say, and then it doesn't go anywhere, it falls on deaf ears, or people just don't pay attention, or they haven't even opened the email, or they didn't look at the thing that you had, and you really put a lot of time and energy around it. So what happens? We get frustrated. We think, okay, this doesn't work, so let me try something. No, let me try this thing, or let me do that thing, or let me go here go there. We look externally to find the answers. And while it is important to look for answers, it is also really important to reflect on what you've created, and see if there's more that you can do with what you've created, so that's really the impetus for creating this episode.I'm sharing with you because I see this as a chronic issue where we are on the content hamster wheel, so and as part of that, I put together a course if you go to repurposecourse.com, it's just a little mini course chock full of lots of value though. Repurposecourse.com, where I talk about how to repurpose your content. Okay, so what else do we have? Prolific Women Entrepreneurs Facebook group, if you haven't already joined, I invite you to go to prolificwe.com, to join the group over there. So it's for women only. So sorry, guys, you can't join. Basically, we're sharing insights around being an entrepreneur, being in this entrepreneur space, and as always, I'm dropping intel on positioning to profit, because we're in this game for the long haul. So with that, let us get on with the show. Here we go.

Ready to Positioning Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez here! Episode 118 of the Positioning to Profit Podcast. Super happy you're here. Today is a special guest feature, Chelsea Arns, who is the creator and founder of the Aligned Planner & Journal. She has this beautiful planner that she created and it really is different than probably anything that you've seen. So she talks about how she took this inspired action to create something really special that was meeting her needs and in that process, she's really differentiated herself from the packaging, to the journal, to the way she put it together. We cover the obstacles, and really what inspired her to make it happen. I also really appreciate the fact that she's so savvy, connecting with people very strategically to get the word out about the planner. And so I see her as a woman that is driven and ambitious, and all the things that I always admire when people take action, because that is what's going to unfold opportunities for you in ways that you didn't even know existed. So she's making it happen. I love it. We have a nice conversation. And again, you can find that at alignedplanners.co. And if you use code: Patty15, you get 15% of your orders. So that was really nice of her to do that. Thanks, Chelsea!All right, and can you believe it is almost November? As you're rounding the year, what worked? What didn't? I'm going to host a workshop to see to measure how I did in my business and just kind of sharing the approach I take your end. So stay tuned for that. If you are looking, and really considering well, how do I go to the next level? How do I make a change in my business, I invite you to look at prolificcafe.com. All the details there of the membership that I host which is so fun, so amazing. And yes, we get shit done too. So prolificcafe.com, for all the details as you are considering what am I going to do to change things up? You know, because if you keep doing what you're doing, you're gonna keep getting what you're getting. Maybe it's time for something new. Check out prolificcafe.com. All right, and with that, let's get on with the show. Here we go.Connect with Chelsea Arns WEBSITE LINK:http://www.alignedplanners.co/

Ready to Positioning Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez with Episode 117 of the Positioning to Profit Podcast, and let me just say that for whatever reason, I was like, what can I share on my podcast that is going to be different and fun? Of course, I gravitated to something that has to do with food, with standing out and positioning, and all the things. So today is a solo show and I'm going to be sharing with you a story of how to connect the dots, how do you know if you are connecting with your prospect at an emotional level, because that is really the the difference maker in my opinion for really establishing a brand personality. And it goes beyond the veiled offer or the here's my thing, buy my thing, but I'm like, stop, nobody needs more stuff. It's like people run from that. And instead, the big opportunity, in my opinion is to connect the dots at an emotional level, because you talking about you and your certifications, and all the things that you've done is in my opinion, that's not really a standout. And the other side of it is that it really is self-serving. And it's like hello, that's cost of entry, as opposed to having a competitive advantage. And I think that one of the best ways to do that is by connecting emotionally, and I'm going to be sharing some stories of how I've seen it done really well with other brands. And with that, I'm excited to share this episode with you. Thanks for being here. And here we go.

Ready to Positioning Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez with episode 116 of the Positioning to Profit Podcast, with my very special guest, Monica Lopera Nassar. So I had to take some spaces in there because I blend her last name into some weird concoction and she would not be too happy. But she is the Effortless Parenting Expert and we talk about her journey and finding her brand voice. What do I mean by that? I mean, have you ever been in a situation where you're looking around and you're wondering, like, why is that person having success? Or why is she being so successful? Maybe if I do what she's doing, then I will have success too. So it leads to comparison, it is maybe potential sabotage, it could lead to confusion, it could lead to self doubt all the things when in fact, this is part of the process where you have to find your brand voice, you have to find that lane, that the claim the lane, the mindshare that you want to capture. And so we have that discussion with Monica today. She has been in the entrepreneur space now for several years. And that was her struggle, once upon a time is finding that message that resonates with people on the receiving end, and all the things she went to to find her brand voice. So super excited to welcome her to this episode of the Position to Profit Podcast.As always, don't forget that if you are interested in connecting in a community fashion, you can head on over to prolificwe.com, which is a Facebook group, as well as if you're ready to jump in to a wonderful community of supporting Mavens, prolificcafe.com. And lastly, let me ask you a question. I'm wondering, Q4, can you believe that the end of the year is almost here? Literally, I think we're like 74 days away or so. Or something like that. Anyway, at any rate, where are you in your business, because if you need some help, or you're teeing it up for 2022, take a look at prolificcafe.com, we've had really, really great successes with several of the members, many of the members I should say, and it would be a joy to welcome you there, check it out at prolificcafe.com and you'll get all the goods. Alright, and with that, let's get on with the show. Here we go.Connect with Monica Lopera Nassar WEBSITE LINK:http://www.calibrateyourwellness.com/SOCIAL MEDIA LINKS:Monica on Facebook: http://www.facebook.com/effortlessparentingexpert/Monica on Instagram: http://www.instagram.com/effortlessparentingexpert/Monica on iTunes: http://podcasts.apple.com/us/podcast/effortless-parenting-with-monica-lopera-nassar/id1580689601/

Ready to Positioning Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez with episode 115 of the Positioning to Profit Podcast. Thanks for being here. Today is a solo show, I'm going to be sharing a little bit of a pulse check that I do every quarter or so, especially now that we're into quarter 4, homestretch to the end of the year of what a year it has been. So I don't know where you are in your business, but this topic has come up a couple times this week already. And I wanted to share a perspective with you on how to do a pulse check to see, are you in it for the long haul? Are you?This episode is for you if you're considering "should I give in?", "should I give up?", "should I keep going?", or if you're like, "yeah, yeah, I'm in it for the long haul". So just check in with what I cover in this episode. So that it's a little bit of a self assessment, if you will, to see the elements of making sure that you are in it for the long haul, and how to get past those you know, wall kicking moments that happen. And also if you haven't already done so, check out Prolific Women Entrepreneurs. It is a Facebook group that I have, over obviously on Facebook, you can go to prolificwe.com, it'll take you right to the group, where I am aggregating, collecting, bringing together women and entrepreneurship, which is my absolute favorite. So head on over to prolificwe.com. And with that, let us get on with the show. It's a solo show, I'm here for you. So let's go.

Ready to Positioning Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez with episode 114 of the Positioning to Profit podcast. Thank you for being here. This episode is going to be guest focused. We're talking about how to discover your "Style Power", with best selling author, Alma Barrero, who has launched her "Style Power" book, "unlock the connection between your soul and your wardrobe… and set yourself free in style". And basically, the promise is to become the most magnetic and attractive version of yourself effortlessly, one outfit at a time. So while you may think that it is Oh, okay, she's talking about clothes. No, it's deeper than that. So we dive a little bit deeper into that entire process. And it's such a great example of how you stand out uniquely in a marketplace that has a lot of competition. So Alma's sharing the way that she did that for herself, really honoring what she wanted to bring to the table, and even doing things in spite of the fact that people may have thought, Oh, that's kind of weird, or that's different, or, I don't know if that's going to work, etc.I bring this to you, because if you have an idea for your business, if you are considering a new conversation around a topic that you want to talk about, this, hopefully will inspire you to do that, because it is so important, where you should tap into your intuition, really lean into more of that, because that's where the magic happens. So I love this episode for that reason, because it really is a celebration of our own uniqueness. And knowing that internally, right, digging deep in your inner knowing, because that's where, just like I said, the magic happens. Also, if you haven't joined us over at Prolific Women Entrepreneurs, please do so. You just go to prolificwe.com, and that'll take you right to the Facebook group. So join us over there because it's a nice group it's developing, we have a few hundred people already. And I love creating a space focused on community, that is so my jam. I look forward to seeing you over there. And with that, let's get on with the show. Here we go.Connect with Alma Barrero WEBSITE LINKS:http://www.stylepowerbook.com/http://www.almabarrero.com/ SOCIAL MEDIA LINKS:Alma on Facebook: http://www.facebook.com/AlmaBarreroIC/Alma on Instagram: http://www.instagram.com/almabarrero/

Ready to Positioning Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez with Episode 113. Thank you so much for checking out this episode. Today I am doing a solo show. And I'm going to be covering a topic that comes up often enough to where it gets my ears perked and then I'm like, you know what, I need to talk this out, because I know there's more than one person, two people, three people that are coming up to me with the same issue. And so it's time to address it. And it is talking about valuing your worth boundaries with your clients. So those two topics are kind of sticky, and they get complicated, and I can share with you how it has personally impacted me at one of the Mavens in Prolific Cafe had a similar situation where there was an opportunity for exposure, and then really not knowing how to have that tough conversation around, is this paid? Is this unpaid? What kind of engagement is this? Where can we go with this, etc.? And for whatever reason, we get caught up in our own thinking that, oh, I don't want to lose this. So there's a lot of lessons here and a lot of different ways. And as somebody that has personally gone through this myself, I want to impart and share what's worked, what hasn't so that you can not go through what transpired for me, because it wasn't fun. So I know it'll be valuable for you. Okay, so if you haven't joined Prolific Women Entrepreneurs Facebook group, I invite you to join it, you just go to prolificwe.com, we which stands for women entrepreneurs, and I'll see you over there. Okay. And with that, let's get on with the show.

Ready to Positioning Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey my friend! Thanks for joining me. This is episode 112 of the Positioning to Profit podcast. Super happy you're here. Thank you for checking out this episode. Today is a solo show. I'm going to be sharing how to know when it's time to quit, or if it's okay to continue. And it is near and dear to my heart, because this topic has come up a couple of times, you know, especially as the entrepreneur journey really goes through the the ups and downs and whatnot. And this topic, while it's not necessarily a marketing strategy, per se, but it is important to position yourself to profit. So the deal is how do you know if it's okay to quit, and if it's just being a quitter, or if it's pushing through to make sure you keep going. So we're going to be chatting about that one.Okay, and then separate to that, I don't know if you have already joined the Prolific Women Entrepreneurs Facebook group, but you're invited. And if you go to prolificwe.com, it'll take you right to the page so that you can join, and I'm going to be sharing more goodness in there, so definitely partake, and join me over there. So alright, that's what I have, those were the announcements, and stick around because we're going to be talking about is it okay to quit? Or should I keep going? I don't know. Is this the right time? So that's the show. Here we go.

Ready to Positioning Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez, episode 111 today, and it is a special show because it's an up close and personal with yours truly. And Annie RedBird, my dear friend and client, is the one that is doing the interviewing. And I literally had no idea what she was going to ask. She kept it super interesting. We talked about what it's like to be an entrepreneur to find your message, to really understand and move from that understanding to knowing about what you're supposed to be doing in life, right, in your work, because my work is not work. It is truly my calling it is what I love to do more than anything. I get to help women entrepreneurs every single day, and it really fills my cup. So we had a really great discussion, and what's really special about it is Annie. She's just been a really important catalyst for so many reasons to help open up awareness for me. And there's just something about her, I couldn't even tell you. She's purely magic, really.So that's Annie RedBird, and she's going to be sharing what she's doing her with her Flower Magic and Design expertise, and really helping to move people from their head to their hearts. And she has a very magical way of doing that. You can find her at instagram.com/annieredbird, or redbirdrestorativegardens.com. So I don't know if I can convey this with so many words, but have you ever met someone that you're like, Oh my God, me meeting you has been so impactful, it's bananas. That's how I feel about Annie. So you'll definitely have to check out this interview because it's really special on many levels. And I hope you enjoy it too.Have you joined the Prolific Women Entrepreneurs group on Facebook? Yeah, hosted by yours truly, I'm sharing how to position your business to profit with all of the strategies that of course are actionable. And I am a big proponent of community, so anytime I can reinforce the power of community, I'm all about it. So check the group out Prolific Women Entrepreneurs, just do a search there for the Facebook group. And we'll see you on the inside. Alright, and with that, let's get on with the show. And here we go.Connect with Annie RedbirdWEBSITE LINK:http://redbirdrestorativegardens.com/SOCIAL MEDIA LINK:Annie on Instagram: http://www.instagram.com/annieredbird/

Ready to Positioning Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, my friend. Thank you so much for checking out this episode 110. I'm so excited, because this episode is a solo show, and I'm going to be sharing how to create more demand for the thing that you offer. Because if you're struggling, if you're like, why aren't people buying my stuff? It's like really awesome. And I can't figure out how to create more customers, and it's frustrating. Yeah, I get it. But here's the deal, I'm going to be sharing a quirky story about a Chicago legend, literally legend, and what I learned from him on how to create demand. And when you understand this premise that it is applicable, it is going to change everything. And so yeah, how's that for opening a loop?But in the meantime, I do want to let you know that there's a new Facebook group called Prolific Women Entrepreneurs, where you can head over there because as you know, every single month, I host a CAFE call, Corrective Action, Faster Earnings, and that call helps me help you. So if you have any questions, if you're not sure what is keeping you stuck with your random acts of marketing, this is your opportunity to join the Prolific Women Entrepreneurs Facebook group, and then post your question. So I'm doing the CAFE call. It's really awesome. It is a great way for me to give back to the female entrepreneur community, and it makes me feel good, and I'm helping people and it's super, super win win. Okay with that, let us get on with the show. Here we go.

Ready to Positioning Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there! Patty Dominguez with episode 109 of the Positioning to Profit podcast. Thanks for being here. Hope you're enjoying your summer if you're in the US, if you're outside the US, like my guest, Charlotte Heald, I guess they are in the middle of winter. Hopefully you're keeping warm. So today's episode is going to be all around transitioning careers, you know how to really know when it's time to change, and for some people, it can be a really scary leap. But let's face it, where I was, for example, when I was 22 or 23, when I finished school, and I was thinking about my career, I am nowhere near what I was thinking back that, right. In fact, did you know, according to this LinkedIn article, I have here in front of me that by age 50, the average person has held 12 different jobs in an effort to find "the right fit". And so this also requires changing careers completely. But let's face it, that can be a scary proposition. However, in this day and age, with everything going on in the world, more and more people are transitioning over to an online career meaning doing the thing that they're doing, whether it's coaching, starting an entrepreneurial endeavor, being a consultant, and then also tapping into the power of the online world.So lots of people are doing it. And that's exactly what Charlotte does. She shares her story of what she has been doing since once upon a time being a nurse, and then transitioning into what she's doing now successfully, and how her calendar is booked full. So I think this is a very inspirational story that can help you too, if you are in that situation, thinking about transitioning careers. And even if you're not, take a listen, because there's always something that you can receive from successful stories like what Charlotte is sharing. So with that, thanks for being here again. And here we go.Connect with Charlotte HealdWEBSITE LINK:http://www.charlotteheald.com/SOCIAL MEDIA LINK:Charlotte on Instagram: http://www.instagram.com/charlotte.heald/

Ready to Positioning Your Business to Profit? Go to-->>> http://positioningtoprofit.com/Hey there, Patty Dominguez here, episode 108, thank you for being here. Today is a solo show. Alternate weeks, right? So I'll do an interview, and then the opposite week, so I'll do a solo show. So today's a solo show, just you and me, me and you hanging out. And today I'm talking about how to know if you are working in your core purpose. The thing is, as entrepreneurs, there are many entrepreneurs that I talked to that have a myriad of ideas, you know, and say, "Oh, I could be doing this, and I could be doing that, or I could be doing here, I could be doing there". So within all that, how do you know what is truly your core purpose? How do you know if you should be writing something out? Or if it's something that you can also let go of, meaning, if you're working toward your core purpose, and you're testing out different concepts, how do you know if in fact, if it's time to pull the plug on something, if it's time to let it go? And so really simply, I have been there through this journey, right, since January of 2013. And I can impart some of the things that have worked for me, and certainly to show what happened with me. And when I really understood what my core purpose is, when it really gotten to a place of knowing.And before we get into the show, don't forget that if you are interested in being a part of a community of support, accountability, so that you can discover how to position your brand to profit, your business to profit, and then really understand the systems that you need in your business to succeed. I invite you to check out prolificcafe.com for your trial. So head on over to prolificcafe.com and test it out for yourself, and see and give it a go because it's pretty awesome. All right, and here we go with the show.

So, you've got an idea for an offer, and you are ready to sell. But before you go any further, I have a few questions for you: Does your market really know who you are? Do they understand what your business does? Do your ideal clients clearly get what you stand for and why that's so important to them? Do they have crystal-clear clarity on precisely how different you are from the competition that they see advertised all over their news feed? Is your business positioned as the attractive hero that your client is dying to work with?   Before you even think about taking the next step with your idea, you need to be able to answer a resounding “YES!” to each and every single one of these questions.   In this episode, I share how you can put together your “only I…” statement so that anybody who comes across you can see, right away, what sets you apart from everybody else. Listen in as I discuss the somewhat intimidating concept of positioning yourself, your offers, and your brand with ease!    In this episode, we talk about…   ●      [03:58] Who do you serve, exactly?●      [06:20] Why positioning is vital to your business.●      [08:47] “Positioning will always trump pricing.”●      [10:32] The subjectivity of value.●      [16:09] Validating your offer and pricing.●      [22:14] Why you should start with a high-ticket offer.●      [27:02] The four parts that make up your offer's true value.●      [28:40] “Commitment levels increase with price.”●      [29:37] Advice around differentiation.●      [32:26] Four questions to ask yourself to ensure your offer is positioned to sell with ease.●      [34:54] A recap of today's episode.    Schedule a call with Dorothy to chat about your Sales Strategy here:-> https://app.acuityscheduling.com/schedule.php?owner=14005462&appointmentType=3703525     Send your episode topic suggestions or questions to hey@dorothyvilleneuve.comReach out to Dorothy on Instagram @dorothyvilleneuvecoachingYou can also catch up with her on her website at dorothyvilleneuve.com (you'll find some handy free resources there, too!)

Today we're going to talk about how to use market research to maximize profitability. Joining us is Laura Troyani, the Principal of PlanBeyond which is a boutique marketing agency focused on research strategy and operations, specializing in working with startups and organizations launching new products. In part 1 of our conversation, Laura is going to walk us through her views on using market research to nail product and business positioning. Show NotesConnect With:Laura Troyani: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.