Career Design Podcast

Lindsay  00:00I'm Lindsay Mustain and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do.Lindsay  00:42Welcome to the podcast, I am just so thrilled to talk to you a little bit today about how to get more money, more juice from the squeeze, as they would say, from your existing role. But I'm going to give you some caveats here that are going to be important for you to understand as you navigate this landscape, now we are operating in one of the highest inflation rates that we've ever seen the last time I checked, it was 6.8% increase. Now the average job seeker was going to take a job and probably get around a 3% pay raise. That's what the studies are showing right now. But what if I told you you didn't even need to change jobs in order to make that happen? Yes, you can do that right now. And here is the big reason, inflation and second supply and demand. The great resignation has been a major pivot point. And so this week, I actually talked to CNBC, and in partnership with acorns, they did an article where I actually give you some verbiage about how to make a pay increase happen for you in your existing role. But I need to give you a few caveats. Okay. The first thing here is that the most important thing that you need to know is that the success rate here is about 50%. Now, I come from a little small town in Missouri, and my family has a saying that's just gonna sound ridiculous, but so true. They said, they can only say No, they can't eat, which basically means is all they can do is shut you down, and you're no worse off than you were before. So that's the first understanding. And the second understanding is that if you go in and ask for a raise, two things are going to happen. They're going to say either yes or no. Now the likelihood of yes is 50% of the time, I'm gonna teach you how to make that happen a little more often for you. But either way, if it's yes or no, there's underlying challenges that are going to happen here because I liked to say the big theme underneath this is going to be resentment. And the reason why is that you're going to be resentful of either money that you could not get now. Or if you do get it the fact that you've been underpaid this entire time when they could have given it to you. So the point of needing to ask for a raise is one of the biggest challenges, I see that people are feeling that three part series of underpaid, undervalued and underappreciated. When we can't even get them to the part where they feel being paid equitably. It's actually the least important of those three things. If that doesn't happen in advance, or you have to actually ask for it. There's a sense of resentment that comes into the fact that you have not been paid fairly this whole time. And that how much have you been leaving on the table? Just because you didn't ask? This is a current theme. So just know walking into this, that the end result, regardless of if you get a yes or no might be the bubble pops, and your disillusionment will really break through, and you're going to just be tired of that employer. And you'll probably want to job search. Lindsay  03:52So when I say that, it's important to know that you do that and you have something called Walking power. Okay, now, what is walking power, the ability to walk away without being concerned about the outcome. So if you walk into the pay raise, and they say, No, you know, I'm going to be able to go find another opportunity. So that's the biggest thing now. And now the market is very hot, very, very hot. But most people are too scared, actually, to go do anything about a very hot market. So if you come into this, make sure that you're actually starting your interview process and not used as leverage in the conversation, but for your own personal power. And I like to call this your own swagger. And when you have swagger, you definitely have walking power, the ability to say, You know what, you guys won't pay me right, I'm going to go find something better because it usually will burst their bubble and you'll start to see kind of the lie that you have bought into which is that I should be grateful for a job when lots of people are willing to pay you top dollar now because there is low supply of talent, and we pay top dollar for talent and if you've been a performer in your job, you certainly deserve that. Okay, so now I want to get into, how do you actually ask for a raise? Okay, so here is your line, the rate of inflation is increasing dramatically. And I'd like to talk to you about my existing salary and how we're making sure it stays equitable to compete with the current inflation rate. Okay, so that is your there's your verbiage. There you go, you can just go ahead and use that verbiage correctly. Now, how do you build your case for this? Well, the biggest thing here is you have to be a top performer. Okay, so if you are not doing well in your job, and you've been under any kind of performance measures whether or not it was warranted or not, I have a whole other spiel on that. But we're not going to get into that today. You need to be a top performer. Because if you ask for a pay raise, and they see that you haven't been a performer, they would never give it to you first off, and they're going to likely put you on the front of the list to be the first reason that they would need to consolidate positions or make a reduction in force. So that's the first level. Okay, so top talent. Now, here's the thing, most people won't actually prepare for their performance review until you actually have it. So I'm going to give you a hack here. And you're going to hopefully, you're raise your hand and say, I solemnly swear, that I'm going to do this from here on out, Lindsay, because I understand I want to be a top performer, you're going to set a reoccurring calendar appointment every Monday and every Monday, you're going to list down everything you accomplished on the last week, okay, now, why is it every week? Well, that's about as long as we can remember. And this allows you to make the case. Okay, so going forward, you want to have this for performance reviews for negotiating raises. And bonus, it also helps you with your resume and your LinkedIn. Okay, so now that you have that, you need to make sure you keep it updated. But now for the big part, go think of you're doing a performance review, and what are the major drivers for you in the work that you've done. And what it should be is extraordinary things that you have done in your role, or whether it's extra time or extra projects, we're looking for two things really results and impact. So if you give me the scope of the impact that you've made that either saves or makes money, you have a case, okay, because then we've increased your candidacy. And I think a lot of times people are like, Well, my boss really knows the answer is no, they don't. That's why they have you write a performance review, I promise you, most of them, they're completely disconnected from the work that you do on a day to day basis. So it is on you to go do this. When you have that, then you're going to want to have that conversation. Now here's some do nots. One is that you have to walk in with zero expectations, okay, you also need to really walk in without walking power. And you want to come with a kind attitude. There's no like, even if you are deserving, if you walk in with like you owe me this, they'll never give it to you. So walk in with a gracious and kind attitude, but also come with proof that you are indeed top talent. If you do these things, you should be able to successfully negotiate a raise 50% of the time now, most companies that are really really doing the right like cutting edge of keeping their employees engaged and retain, are already taking the steps to do pay increases, but you may need Him most of the time you will give them a nudge to make that happen. And this is the way that you demand more money. But be aware that sometimes that resentment factor will come to the in the game because I've never successfully seen somebody negotiate salary and not be unhappy actually at the end and end up leaving. I've never seen that happen. So just know to proceed with caution. But if you're already thinking about leaving, why not get a little more money in the bank so you can leverage it into your next job. I hope that helps you and I'm looking forward to hearing about your pay raises this year if that helps you or if you are going to go for the pay raise or you've done it I'd love for you to email Lindsay@talent paradigm.co no M and tell me your story. I would love to share it here on the podcast. Good luck and happy hunting.

 Ep. 49: 5 Minutes = $1 Million DollarsLindsay  00:00I'm Lindsay Mustain and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends and visionaries who are called to make our most meaningful contribution and love what we do. Hello, hello, everyone, it is Lindsay Mustain and want to teach you guys a really powerful framework. And when I had this like framework just happen in my head, I realized how powerful this was. So what I want to teach you is how in five minutes, you can make a million dollars. And I know that sounds crazy. And it is a little bit but it's me. So we're kind of used to that. Alright, so I'm freaking out a little bit. And you guys, I mean, like hundreds of you asked if you could be taught this. And so I just wanted to go ahead and share with you this same process. So if you're joining me live, say, Hey, let me know that you're watching. We're going to be talking here. I'm going across multiple platforms right now. So I would love, love to get your your feedback. Alright, so I'm going to be talking a little bit about these frameworks. And the reason why I was like, I need to give you some basics in order for me to explain how five minutes can make a million dollars. Okay. And I hope this literally blows your mind. Because for me, I spent $500,000 learning it. So I hope you don't mind if I share with you just a little bit. Okay, so I want to talk to you the first like, let's just go lowest common denominator, I'm going to talk to you about the levels of education that we tend to go through. So the very first level of education that past Elementary School, past middle school, or whatever your corresponding country includes what happens after that point of light here? Okay, so the first level is high school, right? So high school level, I'm going to teach you a couple of things around the ideas of running business. Okay. So I want to let you know, you will run a business, I don't care if you're an employee or not, you are in a business, my business is called me meeting. Okay. All right. So if I understand that I'm in business for meeting and everything I do, needs to improve the bottom line of that business. That's the lowest common denominator, I need you to understand. So right at the chat, go ahead and type of meeting. So I know that you guys are picking up what I'm putting down, okay. All right. Now that we understand that we're in business, I want you to get out of the employment or fear based idea and I want you to operate as a business owner. So you're going to put on your business hat here. And we're going to talk a little bit about the bachelor's level. Okay. So your bachelor's level here. We need to talk about a few roles. Okay. So your bachelor's level, the first one is econ. Okay, so anybody know what econ stands for? It's economics. Okay. So I'm gonna actually I'm probably erase this this bachelor's meeting, we've covered that. The first thing is, we need to understand, why do we buy things, okay. Why do we buy things? And I think people get really confused, why the hell we buy things? We buy things, for one reason to solve a problem, okay? All right. So anytime that we spend money is to solve a problem, whether it's, we want our hair to be shiny, or we need to make more sales, or we need to put in a project management office, whatever it is, we're looking at spending money, it should be to solve a problem, okay? And that probably might be like a better an improvement or like, I want less wrinkles, okay, whatever it is, it's going to be to pursue the solution for something. Okay. That's the first goal. The second is the law of supply and demand. Okay. So how do we price things? That's where we get into the law of supply and demand. Okay. So supply and demand. Okay. And I promise you that, you know, a lot of these things, but the likelihood that you combine all them together is slim to none. I would think so. When we have, so let's just say I'm here and I'm in Seattle, it's I want to buy fresh strawberries. I go to the store and buy fresh strawberries. Oh, farmers aren't in season. If it was June, there would be plenty of them. But strawberries aren't in season. So am I going to demand a high price or a low price? What do you think okay, if supply is down, the supply price goes up, okay. And if supply is high demand is high, we can still have a price that's high. Okay? But if we have a low supply, we have high demand. Let's see here. You guys get what I'm saying here. Understand that whether if we have increased demand and low supply, we can do the man top dollar. That's really what I'm going for here. Okay. Now, the last thing that we need to understand is physics. Oh, yeah, we're getting into some heavy shit here on a Friday night. Alright, so physics, okay, so the law where's our the law of gravity? Okay, which says grab ba T. That's not it. What goes up? must come? Down. Okay. See down for me in the chat here. All right. So this is the bachelor's level. Okay, gravity, what goes up must come down. So we've covered a few things. One, you are in a business put on your business hat. It doesn't matter. If you actually operate a business with a business license you do. It's called me Inc. You definitely run a business. Okay. So now when we think about that, you need to understand econ, why do we buy things, we need to understand that we buy things to solve a problem. If we understand that supply, how we price things is when we when we have low supply and, and increased demand, we can demand top dollar. And the last is the physics which says that in gravity, the law of gravity says what comes up must come down. Okay. Alright. So now congratulations, you just graduated with your bachelor's degree. And probably that's about as much as you need from that if I'm honest. Okay, now let's go master's level, Masters level. Okay, so let's talk about the cycle of insanity. Cycle of insanity says. Okay, all right cycle of insanity says, If I do the same thing over and over again. Without a change in results, what am I likely to continue to get? What will I get? If I keep doing the same thing over and over and over again? Am I gonna get a different output every time? It's like saying, if two plus two equals, right, it's going to equal four. It doesn't matter how many times I run that equation. We do the same thing. Okay. So the whole point here, what is it called? When we do the same thing over and over and over again, and we expect this somehow to change? Okay, guess what it's called? It's called insanity. Okay. And credit like Albert Einstein with it. We don't have any proof that he actually said it. So that's the first one. Okay, so in order to change this, what do we have to do? Okay, yeah, sanity? Well, have you ever heard of? garbage in garbage out? In order for you to change the equation, you need to chain? The actual inputs, okay. So if you want this number to change, then you better change this number. So if we're shooting for five, then this number better change to three. So we can equal five. Okay, how many of you have been stuck with the whole point here is how many of you have been stuck doing the same thing over and over and over again, hoping to get a different result? Right, like we can hope? Let me give you an example here. I really, really am. Like, feeling like I really should be thinking about slimming down. I'm going to Hawaii here just a couple of days. Probably a little too late now. But I haven't really changed my eating habits. So do you think that I'm expecting that suddenly that I'm gonna feel really good walking around in a two piece swimsuit? Well, the answer is no. Because guess what? I was putting garbage in my mouth. So I got garbage on my butt. Okay, that's the answer what I'm trying to talk to you about. All right. Now, I want to talk to you about the law of advancement. This is a lot here. Okay. The law of advancement, okay. Which says if we want something to move ahead. There's actually a step we always said with gravity, right? That what must go, what goes up must come down. But if we understand this, the law says that we actually have to go down first, okay. This is where people get a little confused because they think, hey, you know what, I'm going to go to college. So I can get this result. Okay. So I'm going to go to college and I get this result. But in order to go to college, you're going to spend money to get this result, okay? Before if you want to jump higher, what do we have to do in our do that we have to been in order to go okay, if you actually want to take off on an airplane before that plane takes off, it actually sinks lower before it can go and before a bird can fly, guess what it falls out of a nest. So the thing that people seem to get confused of is that you don't start by going up you start by going down, down, okay, so like that's the most important thing. So it's down, then up. And then gravity says that light law will come back down. Okay. All right. And now, the last thing I'm going to teach you here, we're going quick, anybody? Are you picking up what I'm putting down? Is anybody getting this? Forget, if you're not getting it, I'm gonna call it good. Glue, some advanced stuff, and it's hard to follow, especially I get on a Friday afternoon. How many of you are getting what I'm picking up what I'm putting down? Alright. So in your career, there are different stages. Okay? All right. The very, very first stage, you need to understand if I just go over here, I'm just going to do for three levels here. Okay, so this first one, we call this, this is a tactical, okay. Okay, this is the first stage, okay, so like when I work. When I started my career, I worked like a concession stand and I served Dippin Dots back in the day. Okay. So that's a tactical job. Tactical, so we all start here, okay. Unless you you know, like you were born for like Elon Musk son, maybe. But we all tend to do one to one, right? Because we can't manage people to actually master the task. That's the first level in our career. Okay. The second stage is when we lead multiples, okay, so instead of one of us doing things, we have multiple people doing it, and we're one person over that, okay. This lead piece is what we would consider a strategic level. Okay. All right. Most of us are working towards this. So like this one, we call this an individual contributor, we call the IC inside a corporate America over here, this is a manager, okay? And so every level up until this point, the next stage is considered a manager. Okay? And then the next stage after this is what we would call a, the influencer, okay? All right. So the influencer is not like on like Instagram, what I'm talking to you about is this person inspires action. Okay. This one is given. This person here is given the responsibility, this person inspires and action. So this person is like the CEO, okay, or a thought leader. Okay, now, which one do you think pays the most? Which one do you think pays the most which level one, two, or three. So in order for you to make more money, you need to be able to influence that's the big secret. Here's people who are like, I am really good at my job, okay, great. You are either a tactical, or your manager does not mean you're going to get paid top dollar in order to go to the top of the range, you have to have influence and you can influence at this level, and you can even influence at this level. Okay, so this is the one big secret here that needs to understand now. Now, now that we have some of this going, guys, how many of you? Are you getting value out of this? Is that making sense for you? Is it making sense? Okay, I've been teaching this for a long time, but I've never put it all together for anybody. It finally came to me in my head where I was like, here's why. Here's my work, and I have a big story to tell you. Okay, now we're going for PhD, we're gonna go get your doctorate. Okay. All right. Congratulations. You're now you're now going into a docker. Why does anyone spend more money? More money? Okay, we talked about we solve a problem. Why does anybody spend more money? And I'm going to just ask the question here. Why does anyone spend more money? Like why would you pay top dollar? Like, why would you buy? Why would you buy a Tesla, when you can buy a Geo Metro? They're both cars. Why would you do that? Give me some ideas here. Some of this we've already worked on together. So I'm hoping you guys have some ideas. I'm going to give you what what that actually is okay. So specialization would probably be higher quality, okay. So you could go to your, your GP for general practitioner, or if you want to get you to to see about your heart, but you might go to a specialist because you know that they have the answer. Right. All right. Okay. Second is Yep, we've got some good answers here. Investment okay. The perceived investment okay. So this is the ROI return on investment, right, either greater, so greater or faster. Okay, greater or faster. And the last one is, so let me give you an example here. car market, um, people just so you know, there's so many things that are that are because there is not that many of them, were going to be on top dollar. So like my cars probably were like $15,000 On a good day. But right now I'm probably at $23,000 because there aren't any cars. Okay, so you see people like, they're literally ads running to buy your used car because there's not enough cars. There's not enough car. So what is that? That's a supply and demand, you guys see where I'm tying stuff in together here. Okay. Now, a supply and demand, there's low supply and an increased demand, okay? Like I really want, this is where you can buy, there might be three of something in the world. And so I want it but there's low supply, and the demand is high, which means I can demand top dollar. Okay. Now, this is where I'm going to break it down for you. How are you going to pick it up? What I'm putting down? Say yes, in the chat. So yes, I'll keep going. Okay. So if you are a business owner, and you want to demand top dollar in your business, you need to be all three, you need to be high quality. You have to have an increased perceived ROI. Somebody said proof and you need to have a low supply with a high amount of demand, okay? This in order to demand the highest dollars in your field, you need all three. Okay? And this is the secret of why candidates can get $100,000 Raise like that when they work with me. Does that make sense? Does that make sense? Here? Yep. Okay. Now let me tell you how this plays out. And this is how I teach you how a guy in five minutes I got him a million dollar job offer, say a million dollars if you want to know what the answer is to this. Okay. All right, five minutes familiar guys. I needed to give you guys the background in order for me to even teach that. Okay, five minutes for a million dollars. Okay. So I had a candidate This is when I was at Amazon. Okay, they came to me and he said, Lindsey, I can't seem to get any, any traction, right? Like I've been applying. He's messaged me on LinkedIn on LinkedIn. Savvy. So I can't seem to get any traction on LinkedIn, on LinkedIn I on your applications, by the way, that's why we don't use applications, okay. Now. He said I am. This is where he said I am a Harvard alumnus. Okay, okay, cool. Cool. Okay, not that many. That's a prize to find him in Mahabharata Lemonis. I also am a former top gun commander and former White House aide to two presidents. All right. And I was like, wow, this person might be the most qualified person I've ever heard from. But here's the thing. I had zero clue what the hell he actually could do. Okay. So when he finally talked to me on the phone, we were able to determine, because let me tell you your list of this, isn't it? So we were like, oh, like I got this and this and this and this. And here's the things we're going to do in order to get there and I can help you do XYZ, okay. And this is in a business or in a job people. It applies to both. But nobody wants to buy I'm going to Hawaii going to Hawaii. Okay. Let me tell you. When I logged in to buy my tickets to Hawaii, the pictures in the background word of this woman slaving packing the suitcase. It was a picture of the beach. You sell the fucking destination you don't sell the list of the bullshit that got you to it. Okay. What he actually did was supply chain okay. Now, if you're wondering what the hell that is, you're wondering why there's shit on the shelves. It's a supply chain issue. Okay. You ever seen those blue prime vans that are running around? That's a supply chain. Okay. But in particular, he did this really cool thing that he didn't bother to tell me about, which is called Last Mile transportation. Okay? When we were able to unveil this and just the conversation, which was five minutes at this point, I said, Holy fuck. This is the most that one. This right now is the most important skill set that exists on the planet right now. This one, this doesn't even exist right now, at the time when we were talking about this is five years ago. This doesn't exist. However, it's something that all those blue vans they didn't exist, they are last mile transportation, have you bothered to tell me that? This is what happened five minutes, it will articulate this is what the fuck I do, which happens to be again comes back to high quality premium. This is premium first class, right first class, not that many. Supply and demand. There aren't any at all. Okay, and the investment of this, this is the most important thing that we need in order to drive our business forward and Amazon premium dollars. Guess how much this job offer was worth? You should be able to know this job offer. $1 million. You're one. Yep. All right. So here's your lesson five minutes to figure out why somebody is going to pay you top dollar. Okay, so let me break it down again for you. In order for you to demand the top dollar in your field, in your career in your business, you need a few things. One, you need to be the highest quality, okay? You can't be like everybody else. It's not about Harvard alumnus about you being former top gun commander. It's definitely not being a White House, a the two presidents and even all three of those things together. That's not actually what creates top dollar you need to be premium, you need to be the first class you need to read the reason people upgrade. The second is there has to be a low supply supply and there has to be high demand, you have to be the very best in the world of what you do. How do you get that you create your own blue ocean? Okay, that's a whole other strategy. Go ahead and look at that book if you are interested. And the second is the perceived investment of what we have not the shit that you do to get there, the actual end destination has to be greater than or a perceived return and then they would be able to do it on their own. Okay, when you understand how to do that, this is why someone pays you top dollar and why in five minutes. If you understand this, you can create the hype where people will pay you six figures, seven figures to have what you bring to the table. Okay, now this is a fine art. Obviously, it's taken me this amount of time. So how many of you would agree right now this has been pretty fucking awesome. I get now why somebody is getting paid a lot more because it's not a list of all the bullshit that I can do. But the result that I get somebody, they don't buy the packing of the bags, they buy the beach vacation, they buy drinking on the beach with the Muy Thai they don't care about how you got there they care about the end result and so when you see that precede result is not that I can create a really effective sales team is that I can create an entire remote workforce that drives a multimillion dollar sales business if you understand what I'm saying say yes. People tend to be in the process where they're like well I can figure it out guys you probably can figure this out. You probably can't figure this out. I mean it only took me 20 years $500,000 And how it working with the most elite people on the entire planet. So to what end is what I say so delay is what most people are in the business of it what we mostly know is that time is actually the thing that we have the most finite not money money we can always make more money it's time okay. The ultra wealthy understand that we can always make more money but the only finite resource we have is 24 hours a day is the only resource we are issued 24 credits of we cannot take back we cannot take an advance we cannot go back and take from the past is the only thing so most people are not willing to understand to change their future they have to change the now the garbage in garbage out mindset. So this is where I want to say I am teaching a masterclass if this was valuable to you this literally me my last leg today. If you want to hear me go for four hours where I teach you exactly how we unpack $100,000 raises I'm gonna invite you to that. So it's corporate cash machine.com We're going live tomorrow when I say we're it's me 10:30am You can join my Facebook group. I believe it's in here in the link, go ahead and request let's join. I'm going to teach you everything I know about how to become a premium player in the job market. So if you're serious about taking the next step. Now, what I do know is that it's great and most people won't actually show up and do the work. This is why most people are broke. So why most people don't get results. They're just not willing to do it. It's why I always come in and I'm the best student whatever program I joined. Why because I do the fucking work. I result am results oriented, Bobby, exactly. Okay. So if you're ready to go the next stage, I might show you that the next stage of the operating and there's the option to go and upgrade to VIP. It's $27 it's the last time I'm going to do this this year. Okay. $27. And so if you want to hang out with me, where you can actually get your questions answered and start to determine what the hell it is that you have to offer, that somebody will pay you six figure increase or a million dollar job offer. It is possible. It's not that hard. What you need is an expert. And here I am. So we've actually had 10 people who graduated without even having to do anything except attend the masterclass going through it. So if you are interested in doing that, it's my last farewell before Christmas. So I'd love to invite you to be in there. Guys, I'm gonna go hang out with my family. Thank you so much for joining. I hope that really helped you get some insight into how you can make massive impact massive dollars and change the world through your genius. In the meantime, have a wonderful night and I'll talk to you soon

 Episode 48- $2.8MM Added to my Clients' Paycheck in the Last Nine Weeks (Listen if You Want to Stop Leaving Money on the Table) Lindsay  00:00I'm Lindsay Mustain and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do. Lindsay00:43$2.8 million added to my client's paycheck in the last nine weeks. Wow. Welcome to the career design podcast. I am Lindsay Mustain and I am your host here today, and I'm recording this post-Thanksgiving, a little bit in the carb coma to tell you about what's happening in the job market. So first off, I just the reason why I tell you these stories, is because I want you to believe that it is possible for you because the more that I can instill that belief in you, the more likely you are to get up and do something about it. Because here's the deal, you can listen to me all you want, you can watch me all you want. But thinking or embodying or any of that stuff doesn't actually create the result. It's the action that creates the result. And so why I'm telling you this is that there are people who are less qualified than you with less education with less than anything that you have. And the only difference between what's happening for them in their career, and why they're being successful is that they've decided to do something about it. Okay. So when I say that it is with love, because I want to inspire you to take action. Now, most people are motivated by two things, one, the avoidance of pain. And the second is to move towards pleasure. Okay, now, we are conditioned as a society to avoid pain, right? Everything is about how do I avoid dire consequences. And when you're living at that lower end like of the poles when you're living at that in, you have a really hard time going to the other side, which is where things are in flow, and life is easier and abundance happens. But when we're so worried about getting ahead of the small things, we get really, really scared and we won't take action because we believe somehow that that's meant for everyone else. And here's the deal. The people which I just want you to take a look here are the people you most admire in the world. Did they play at that lower pole? Did they look at how do I play it safe? Or do they go out and do these big audacious things, okay, this is your calling. This is what your soul's purpose is, it's meant to do something that changes the world. It is not a coincidence that you listen to me, it's not a coincidence that you follow what I have to say. Or if you've ever listened to me before, if this is your own, never. And this is your first time, it's not a coincidence that you're hearing this message for you to know that the universe is trying to tell you to get off your ass and do something because your purpose is not a side bitch, it's actually something why you came to this planet, this is how I feel in a very spiritual way was to make a difference not to work from hand to mouth, and continue to grind for the rest of your life until you die. That is not a life, that is something people are going to be excited to tell your story at the end of your life. And I mean, when you will have all these other beautiful things about you. But I want you to like go a little bit deeper and say, What if I could do more? I want to just plant that seed in you okay? Because there are people here who I'm going to tell you, I just got a gal and she is 24 years old. And just the equity offer for her was $600,000 at 24 years old, okay, and she does not have a graduate degree. She has an undergrad. No, she isn't the tech industry. But when I say this is super easy, it really is the problem who doesn't believe it? In fact, the majority of the time, what I'm actually spending time doing with my clients is convincing you that it's not a problem. Because if you believe it's a problem, then guess who's the problem? It's you. And I say that with love because I was the problem for so long. I was the problem for so long. I had believed in this idea if I worked really hard and I gave all of my time and my energy that a company would take care of me or that if I worked really hard and went and got my education that that would actually make me more qualified when both of those things didn't get me ahead when I learned to work smart and when I learned to prioritize the business of me inc, Lindsey ink. That was when my life changed. And when I started making my money, I have a wealth mentor. And when I started using my money and making my money work harder for me, which is when I invest in my brain or my business, those are the best investment vehicles I've had in my life. And if I give you like the thought to just take a look at your life, that's likely the same thing for you. When I do those things, I take my money, and I make it work for me, instead of me working really hard to earn my money. Does that make sense to you? I'm hoping it connects. Because what I'm trying to say is when you leverage the tools of what I teach, it looks like magic. Okay, it looks like magic. And I'm gonna be honest here. We do a lot of deprogramming. So first of all, I have to get you to believe now, how do you do that? One, you join a program of mine. That's when you Okay, Lindsey, I believe enough that I'm willing to invest in myself for once, outside of the system that is literally designed to keep me poor and small and diminish my gifts. Okay, cool. We first like the first point of exiting the matrix, you took the red pill, okay. The next stage that I have to do is deprogram, the, almost the gaslighting and the brainwashing that has happened to you by being raised in the world because it happens at multiple levels. And so I have to get you to see your own gifts, be able to understand your value and be able to articulate that value. Now, this sounds pretty easy. But the chance of you being able to do this on your own is like slim to none. I have not had anybody who comes to me no matter how accomplished they are in their career. And it's like I got this, otherwise, they would be talking to me, right? Whatever your next level is, you're ready to go to it once you have clarity, and we are not very good at objectively identifying what's most valuable, what becomes the MVP? What is most valuable about what we bring to the table? And how do we have people actually bang down our doors and throw money at us, so that we can land the job that we've always been designed to do. And it's not just about the money, I use the money because guess what, that is what people want, they want the money. But what they really need underneath is to do work that fills their purpose that fills their soul that fills their cup. And so when I talk about these things, I really want you to take a little bit of a deeper look and say, Okay, can I actually get paid really well and do work that matters at a company that's going to value me? Yes. Yes, okay, this is exactly what I teach. It's the dream jobs. Um, but if you already in your heart and your gut, you go, oh, and I can feel it guys, I can feel even as I'm saying it, even me go, Oh, but I was told this and this and this, and this, and this, and this, and this, okay. And you know, what I'm gonna tell you, the education system is here to make sure that you stay small, to get in debt to always be fighting to live when you're finally 6575 95, when you finally can take a break before you drop dead because that makes us when we're at the top of the food chain, the most amount of money. Now I am in a business here, and I'll be really clear here. This is not a business I wish I was in. And what I mean by that is I love changing lives. I love transforming lives. I love watching people come back and say I got $100,000 increase, which by the way, is like the basement level of what I'm doing. At the other end, we're talking the one that graduated this last week at $350,000. Okay, so $100,000 $350,000 When I get those stories, I know it's gonna change your life. And what I'm also looking for is that I feel purpose in what I do. It's just not about the money. It's not just about the money, but the money is how I breakthrough. Because if you go oh, well, that sounds exciting. Let me hear more. There's a reason why I do that. Okay. So here's what I want you to know. $2.8 million added in our client's paychecks in the last nine weeks. How well I have a proprietary system that looks like magic. But really when you understand how to articulate your gifts, and then you understand how to navigate the most broken process that exists in my opinion, for job searching to elevate and ascend your career to the next level. That is how we land it. Okay, so it's not that hard, honestly. But granted, I've had 20 years of experience, I've helped over 15,000 people do it now. Your story at all of the things is unique, but your struggle is 100% Not you are not that different. And I don't mean that in a bad way. I mean, that's a good thing, because that means we can fix it. You don't want to be like the weird random medical case that nobody has a cure for. I have the cure. The problem is, is most people won't do anything about it. And you know what that is okay for most of my life, that is how I operated. And when I finally came, and obviously like from the dark to the light, that was when my life absolutely transformed. And this is what I want you to know is possible for you, it is 100% possible, because what really matters, it's not the money. And if I tell you is actually not the job, it's about what that gives you the freedom and the flexibility to live a life that you truly deserve. And the last part is to be able to give back to the people who really matter at the end of the day, because it's not going to be your job, that's going to be your proudest accomplishment, it's going to be the things around you, as far as the people go, that you love that you get to spend time with that you got to invest in. Because when you get to step away from grinding, and working hard to working in a company that'll amplify your talent for life feels so much more fun, and an ease and I feel valued, and I have freedom, and I'm getting paid top dollar. And when I walk home, at the end of the day, whether it's out of your virtual office or in your car, when you come home, that the people who are there, the ones that you love, whether they're two, four or eight legged, you might have an octopus at home for all I know. They're the ones that actually get the best of you, because that's what really matters in this world. So if you are ready to take it to the next level, I would love to see you at my next master class go to corporatecashmachine.com. These master classes I go so deep into what's happening and why you can get top dollar right now, really basics here, there is a low supply of talent and high demand. So if you want to buy something that's like seasonal produce, that's offseason, if I want to buy strawberries in December, I'm going to pay a premium price. Guess what, folks? That's the same thing that's happening here. So while I got massive results, even before this, there has never been a hotter job market on this planet. So when I'm having an intervention with you, I'm trying to tell you to stop leaving money on the table. Come hang out with me at corporatecashmachine.com, I will teach you how to become the candidate of choice. I'll show you how to get people to bang down your door, and they throw money at you. There are some key things you need to understand and there is no one. I am the best in the world at what I do. There is no one who gets the results I do because I don't just do it because I think this is the best way. I have proven it through research. I have proven it through the concept. And now I've negotiated $2.8 million in the last nine weeks. And to give you an idea in 2020 we just barely lost $2 million, which was an epic year, but in nine weeks, so if I'm trying to tell you, we can collapse timelines we can make this happen for you faster. We can we are just getting started and I cannot wait for you to be able to ride with me. corporate cash machine.com And I can't wait to see you there.

 Ep. 47: $1.9MM in 7 weeks - The Secret to Wealth in the Corporate WorldLindsay  00:00I'm Lindsay Mustain and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death, and we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do.Lindsay 00:42Welcome to the career design Podcast. I'm Lindsay Mustain and I'm here to tell you that we have just blown out the results in the last seven weeks at the point of this recording, I just got notification of another job offer from one of my clients, which makes $1.9 million added to the bottom line of my client's paychecks in the last seven weeks, folks, seven weeks. Now I'm going to tell you that this person who just recently graduated, I'm going to tell you that she actually went to the corporate cash machine masterclass. And this is where I'm going to tell you we're going to have another one coming up. So go ahead and go to corporatecashmachine.com, because you'll get to find out about our next masterclass. And she went through this, she actually is inside of my dream job hack program and applied to work with me inside of the corporate cash machine mastermind, which is my next level program who are all about six-figure raises or more in nine weeks, she applied to work with me but let me tell you, the moment that she showed up on camera, in my Zoom conversation, which I'm really just vetting whether or not, you're really ready to take to the next level. And she absolutely had the capability, the capacity, everything needed to land that $100,000 raise. But the person that she needed to heal first was her. So when I have a conversation with somebody, I 100%, I'm not, I don't really need you to invest with me in order for my life to get better. And I mean that in the kindest way that I'm so very fortunate, so very abundantly blessed, that I don't need someone to invest in me, it's not going to change my life. However, for the person sitting across the table from me, if they're ready, it could absolutely change their life if they're ready to uplevel if they want to get that six-figure raise. But this person has stuck this person when I looked at her, I saw amazing potential but she was so scared. She told me everything that was going wrong, and how awful the circumstances were at that moment, and I 100%respect that vulnerability, that transparency. And my daughter likes to say this thing, the only way to bring something out of the dark is to shine it in the light. Everything that goes from dark comes to light. That's what she says it's so cute. She's seven folks, by the way, she gives a lot of life lessons very powerful for someone her age. And the biggest way we can look at pain and things that are going badly in our life is when we look at them honestly and say, here's what's happening. Here's what's going on. And we just look at it in the eye because the only way to get rid of darkness is to shine a light on it. And we created a game plan. And for the next week, I said I want you to do this. And it is not., it was not let me be really clear here. It was not about doing stuff except for self-care. Say self-care for me. If you're listening, say self-care, because I'm going to tell you the most important investment vehicle in your life is the person listening to me right now? It is you. It is you like tap your chest and feel your heart and breathe. The most important investment vehicle in your life is you baby, it's you. And so until you take care of that investment vehicle, you cannot create a return with it. You cannot go out into man what you're worth because you have to embody it first. Okay, zig Zig Ziglar says, excuse me, the order that people most have is that they believe they have to have the thing in order to be the thing like I can only have wealth when I am wealthy. And therefore it's a paradox. Because if you can only have wealth when you are wealthy, therefore you'll never be wealthy unless you already have had it to start with you might see this is also the entry-level paradox where we talk about you must have three to five years to come of experience to come into an entry-level job. Well, somebody's got to give here. Okay, and most of the time we're either going to change that job or hire people who are more experienced at a higher level or will say, oh, actually we're willing to lower the bar so that we can become the thing to in order to reach that next level. So that is The entry-level paradox. Now Stephen Covey has two ways that we actually create results in the world. He said there are two steps of creation. And if you are, if you're not listening, tune in right now because I'm gonna change your life right now. Stephen Covey, one of the most powerful mindset shifts that I've ever had seven habits of highly effective people was one of the biggest professional development plans that I went through at a really remarkable organization that truly honored their people. This is why I can teach you guys what to do. Because I lived it was the very first foundational anchoring corporate experience I had in my life. And he said, This, begin with the end in mind. Okay, now what was that means and there's if you haven't picked up Seven Habits of Highly Effective People, go do it, run, don't walk, go order it, because it will change your life. It was such a powerful mindset. So what he talked about was that in order for something to be conceptualized in the tangible world meaning of the matter, the first step of creation mid it had to happen in our mind. Okay, so right now I'm sitting in front of me and I can have a balloon animal paperweight, okay. I don't know who thought of this. But in order for me to purchase it, somebody had to think of it, and then somebody had to bring it into creation in the actual physical manufacturing, in order to put it on the shelf to buy it. So the order of what Zig Ziglar said was that you have to be in order to do the thing to have the thing I'm showing you this in action. So somebody conceptualized it, Stephen Covey said in their mind that this balloon animal paperweight was super important for them to create, byline here on this would be a timeout, I know how to create these little balloon animals. It was something I learned at a convention back when I was in middle school for future Librarians of America, believe it or not very funny in my life. So this product, when I saw this, which was the doing, right, they created the results. The doing was they created this balloon animal, and then they put it on the shelf so that I could have it be do have, if you are waiting to have a six-figure increase to get a six-figure increase, you will never get there. You will never get there. Okay. Now, some of these like, this is going to be a little bit triggering. For some people, they're going to be like, but Lindsey, I need this. And I'm going to say no, you don't I in fact, I'm going, to be honest, a lot of people love to believe that they are special snowflakes, okay? And I'm going to be first off your soul, and your circumstances of where you're at today. Your life experience and blood are just like your fingerprint, that is a special snowflake, I will give you that 100%. And I honor that and I treasure that. And I love you exactly where you're at. I love you. And I know I don't know you probably in some cases here, but I do love you because we can hate without reason we can live without reason. Okay, so I love you. I see you, I hear you. But what I want you to know is whatever you want to tell me over here, Lindsey, I can't do that because it's bullshit and I say that with love too. Because there is nothing after 15,000 people we have worked with, there is nothing we can get past except you. Your belief. If you believe that you can, or you believe that you can't. You're right. That's Henry Ford's My favorite quote, whether you believe whether you think you can, whether you believe you can, or whether you think you can't, whether you believe you can or can't. You're right, whether you think you can or whether you think you can, you're right Henry Ford. All right. And here's why the only person that matters, the only person's opinion in the whole world that really should matter to you. First and foremost is yours. And if you say you know what? look at myself in the mirror Lindsay, you know what, you can't do that, then you're right, you can't. But if something and you say you know what, I'm willing to give this a shot. And maybe I'm just cracking the door so that maybe I can have a little belief in here. I am not interested in selling you something that's not gonna change your life. And so right now I'm selling you the idea. You know, the idea is that you're a badass. If that calls to you right now, I invite you to go to corporatecashmachine.com and learn about my next masterclass. It's going to be intense, okay, it's going to be several hours of commitment. And I'm going to ask that you put down whatever it is your phone, your distractions, the television, Netflix, and you tune in and your watch, because right now, it's not a timing issue. It's a priority issue. If this is a priority to you, and something speaks to your soul, I asked you to go take action right now. Because in order to be the thing that you want, you have to choose to be it right now the next step is to do it, do it, do it now. Do it now and have the life that you were truly meant for. Go to corporatecashmachine.com Be one of my next success stories. I will never be in a place where I'm going to tell you something or sell you something that you are not capable of. I only invite people into the world that are ready, but you will get so much massive reprogramming and understanding of your worthiness and your value and how to create six-figure raises in the hottest job market that's ever existed. Now by going and showing up for that masterclass you owe it to the best version of yourself. You owe it to all the haters you owe it to all the people who told you you couldn't you owe it to that person. What's inside of you says you can't do it either. demolish those objections, do it now be the person who keeps accountability who takes responsibility and takes action and do it now so you can have the life that both you and your family and all the people falling behind you that you're influencing right now deserve. Go do it and be the person you were meant to be. Have the life you deserve. I'll see you there. corporatecashmachine.com

 Ep. 46- Is This a Scam?  Lindsay  00:00I'm Lindsay Mustain, and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends and visionaries who are called to make our most meaningful contribution and love what we do.  Lindsay00:42Is this a scam? You know what? I'm getting that question a lot these days. So welcome to the Career Design Podcast. I'm Lindsay Mustain. I want to answer this question for you. Because a lot of our lives we have been told like that's a scam, people are always out to try to get something from you. Guys, I'm going to tell you, if you listen to me for more than a hot second, you know that I have 1000s of success stories, okay. And in fact, I have a very strange business operating model, which is that when you work with me, I hope you don't ever need me again. Now, when you want to go to the next level in your career, let's talk. But for the most part, my goal is not actually to be here to try to get you to be a lifetime customer. My goal is get you out the door get you massive success, and then you can send me all your friends. Okay, I have a very strange business model. And the reason why is that I don't want to be in the business I'm in. I know, let me just be really clear here. That's that's a strange, provocative thing to say. But I'm really like, want to be very transparent that the what I have to teach you is a failure of a system that has designed you to fail 99.6% of the time. Now, I was a part of that system. I mean, it was Amazon's most visible employee, I hired 10,000 people. Do you know the percentage of times that I said, No, it's over 99%. I said no to somebody 99% of time. In fact, I did a training yesterday and somebody came on, they said Lindsey, you said no to me and Amazon. And I was like, Okay, let's talk about that. And she said, in fact, you had an actual conversation with me. This is before I started my entrepreneurial journey. And you said, this is a no right now. I want you to it's not a no for forever. It's a no for this job. But honestly, I see that there's more for you. And so I want you to keep going. And I gave her some tools. And seriously, she came back and said she's actually increased her salary three times over. Now, I love the really clear, I had never actually talked to her since that moment. So this was like an unprecedented testimonial, I have to pull it out. So I can share with you guys. But that message was so powerful to me, because I told her she told me this after I told the story about being and perpetuating the system that actually causes you to think that something's wrong with you. So I don't want to be in this business. Okay, so in the meantime, while I'm working to correct the system, I'm going to teach you how to hack it for your advantage. That is my big goal. Okay. So like, that's the first belief that you have to believe here. Now when I say it, I'm going to destroy it. I'm going to destroy your perceptions of what the system is. And I'm going to say a lot of us we're kind of like playing in the matrix, we don't understand that we've actually been perpetuating this is what I had this this was like, so, so powerful for me. So let me tell you how I got to this point, I was sitting at Amazon and I was recruiting for a job. I had like three people in the world that we're qualified for it. This job is in Singapore. And I got a message from one of the the only woman I was interviewing and she said, I just want to let you know how much of an asshole you guys treated me like I mean, she said it a lot, much nicer way that I'm saying it. And I would never consider working for your company. And I know this is like really important to you. So it really shocked me that this was how the behavior was. And when I saw that, like I like First off, I turned completely red. I was mortified. And then you what I did, I cried. I cried. I mean, it was a Sunday. Like right now I'm recording this on a Sunday was a Sunday, I was sitting on my couch, my kids are running around. And I sat there and I just sobbed. I just saw. And it was like the most powerful moment when the realization of my paradigm completely shifted. And I realized that I was part of the problem that I was working in a system that actually is designed to make sure that you fail the majority of the time that we don't actually care about you were you are lucky to even get a shot to talk to us. That was the positioning. Notice how much that's changed now that we can't hire anybody, by the way. Like the fact that I had that conversation. I was like, Oh God, I hope it goes well. I've had to learn, you know how to we really should treat candidates which was we should always treat them with dignity and respect. After talking to millions. I mean, we're dealing with over a million resumes deal. That's a lot of people. That's just my people too. And like if you didn't go all the people my team it is millions. We always want to treat people the highest level of respect because I remember being there. I remember what it was like to be turned on. I remember it was like to be stuck. So when I got this message, I was like, Oh, I mean I was just sobbing and then I got really fucking pissed. The point where I immediately escalated it, I immediately escalated it. I sent it off. And then you know what I did? I wrote my resignation notice, let me be really clear at the time at a stay at home husband, I was the only one making money, I did not have the money to leave my job. I did not have the ability or understanding what I would do next. I just knew that I could no longer sell my soul for a paycheck and it could no longer be a part of the same system that not only broke me but if you ever heard my story, broke the story. Broke my family. My dad was laid off, you know, like, I've watched this like, it's not just me, it's like a generational thing. My dad and then me and I'm watching all these people go through with the COVID like we are going through this change so when I say it's a scam, like I want you to like you know, I hope it's a get rich quick scam, rather than get rich slow scam because that's actually what you're playing by. No, we can dramatically Quantum Leap your results because the thing is the bottom line that you have been told is that if you go to school, and if you work really hard, you're gonna get like the magic Fastpass at Disneyland and get to the front the line and that's a big fat fucking lie. Okay, but I'm gonna I'm gonna reframe this for you. Okay, have you ever heard the saying breakfast is the most important meal of the day? Breakfast is the most important meal today. Right? We've heard that how many times now? Okay, well, do you know who came up with breakfast is the most important meal of the day. Cereal companies. That industry and so when you think about it now, cereals also, like not genetically but engineered. Like we have food chemists that engineer the food to break down so that you were hungry in 90 minutes. And what do you eat again? Usually more cereal. There's a reason why we don't have cereal in my house. Okay. So they've told you Hey, not only is this most important meal, here's the solution and you're going to need it a lot. Okay, so if there's ever been a fucking scam, it's your cereal. First off, okay. Now, here's me saying hey, listen, I'd like to get you massive results. And I don't want you to ever really need me again. Is that completely different? Yes. Does it sound like a scam? I can totally see why. If you've ever listen to me for more than a heart like a hot second, you know that my heart's in this and I backup everything I say with either science or proof or testimony. We have proof of concept we print out graduates. There is no better person in the world that does this than me. Okay, and I can say that I am the greatest of all time I get to be the goat in this I am the greatest of all time. Why? Because I am a student of my craft. Okay. So yes, we can Quantum Leap your results. But the first reprogramming I need you to go to you're like is this scam? Or is this too good to be true? I get that. Like let me tell you somebody told me this at that point in my life. I was like, Holy crap. Are you kidding me? So do you mind if I change your life here? I'm gonna change your life. So tune in, lean in. Listen to me here now. Stephen Covey dfcm Covey's Seven Habits of Highly Effective People. Oh my god, this was such a massive reprogramming, I had the best foundation of corporate experience with my very first job. And I learned the Seven Habits of Highly Effective People, sometimes Highly Effective People, I went through their development program. In fact, I was being certified to be a trainer before company got where I got laid off. And I learned all the shit that I learned about what it's like to be unemployed and nearly lose everything. I was about to go through their facilitator training because it was so beautiful. Okay, and if you haven't read that book, another book, I highly recommend Seven Habits of Highly Effective People. But he has one of the habits is begin with the end in mind. And really what Stephen Covey says there are two sources of creation, we will be like, What are you doing? Okay, on this, like, how many of you are like, what's your metrics? What are you quantifying what like, I'm trying to tell you, that's a secret of really understanding high performance. So you can equate that to your impact inside of a company. But the first secret to creating anything in your life, it has to be in the mind, you have to have the concept. So I'm going to come to you and be like, wow, like this is and some of you will have followed me for years. And you're like, wow, she actually had walked the talk and it'll take you five years to get it. This is where skepticism can really be a downfall to your income. Because if you start to say, what if it doesn't work? What if it does work? You know, like that, that when I change that language, I'm like, Holy shit, like that was where like, I have a million dollar award behind me. That happened in like years versus decades. Okay, like we can shortcut time. The problem is, you've been told a lie by somebody who wants to keep you small cog in a machine work for the man never make a goddamn, like Penny in your life. And you don't immediately put hand to mouth and never retire. Never have a life. I mean, that's really what most of us do. And guess what, we're fucking tired of it. That's why the great resignation is happening. Okay? So when I come in here, and I'm like, circling around, trying to tell you to get to believe, like, believe in yourself, okay. In order to receive you have to believe believe to receive, okay, so the first act of creation is you have to have the ability to conceptualize that that's a possibility. Okay, so when I say that, like I go, this award did not happen, because I was like, I should just figure out how to make a billion dollars. I mean, like, I was always thinking that, but this word was a concrete proof that somebody had done that before me and that I too, could do that. So you know, I tell you all the stories, I want you to go, oh, maybe I could do that. Well, yeah, you can Hey, can you just need the shortcut? Okay, so what happened when I had that, then I could have the perception and the visualization to see myself, okay? I mean, like, I took the picture of one of the few women winners of this, and I glued my face over it shout out to Liz Binney and put my face on top of that and put it on my vision board. And now it's sitting here behind me. So the secret to creation, the very first step to begin with the end in mind, is you have to have the picture of the result. And it can't be like, I just wanna have a good life. What the fuck does that mean? For some people, it's like sailing across the ocean. That sounds like a horrible way to die to me for somebody that sounds recreational. This sounds like your live stream. So fucking pick. Okay. And the second thing is, do shit. Okay, this is a hard one, because guess what we are most the time in a cycle of delay, like, well, we'll figure that out. And we have other priorities, which might be like watching the next season of Stranger Things. And I'm going to ask you, if you want to live this different than anyone else, you better stop acting like the rest of the world. Okay, so I don't watch the news. People tell you. That's crazy. Guess what? I got time, I got more. I don't have as much time as I used to have because now I've changed my priorities. My priorities are about making the world a better place. Like a place where my kid I want my kids to grow up. So yeah, I don't really care about what's happening in the news, because I know I've already been the front page of the news. If it bleeds, it leads, it's there to create you to buy in and watch again, do you see the perpetual cycle of how mass industry has programmed you to tune in over and over again, and then shame me for not doing it? Because guess what breakfast is the most important meal of the day. And you're not a good citizen? Unless you listen to the news, much less I'm actually trying to sell you something through the commercials. we incentivize like as a station because of what are the viewership, right? Like these things I want you to look at, like, what is the driving factor? So when I say like, I'm like, I'm really not interested in being in this job. I like to unemployed myself. I think it's a long term game plan. It's a long term game. And honestly, because the cycle is so broken 10 years ago, like 10 years ago, this month, I sat at Facebook's headquarters. And I said, Canada Experience is key. You never know who your past present or future customers will be. So don't treat them like assholes would be the subtext on that. Guess what still treat people like assholes. And now we have the audacity to say, oh, candidates are ghosting us after decades of you ghosting them. Hello, pot meet kettle. Okay, so like, I want you to question like, when you look at the people out there who are trying to change the world, like and there's people who are going to want to resell you things. I mean, like I love Apple, I love Apple, I probably gonna buy every new product that they brought bring out and I'm happy to do it because I'm an apple customer. But I know that that's part of their business model, and I'm okay with it. Okay, so when you're like, is this a fee? I'm like, You better hope to get rich quick scams, rather than get clicks. Okay, good, rich, slow scale. Okay. I know it's hard to believe. But the thing is, everything that you've been designed in this system was to keep you small to keep you working for the man to keep you a cog in a machine that feeds the top Conas pocketbook. Do you hear me? Like I built a business? Where do you think I could run a recruiting agency, oh, my God, I would have made a lot more money. But instead I chose there would be only one customer in my business. And that would be my client. If I understood that, that was my most my biggest priority. My only person, by the way, the only person has to be the client is one who pays the bills. Okay. Do you ever wonder why you've been shortchanged in any kind of cycles that you're not the customer, okay, unless you actually have employed a headhunter, but you're probably paying them 20 25% of your salary. Okay. But your customers the most important thing, I chose to do that, because I knew that I didn't want to be a part of a system that caused you to think you were a failure that caused you to continue to stay small, it didn't actually create freedom, because like one of the things that COVID gave us one of the biggest gifts it gave us was the realization that we are all going to die. And I know that sounds terrible, but like at home, you had to realize the priority was keeping yourself and your family safe. And honestly like for me I thought about the people I could potentially spread it to those people safe okay. And and so it my priorities were already aligned, right. I had a business my business was doing just fine. Guess what the people were disruptors beforehand, who had already done the things the work that I'm talking about, they were just fine through the recession, the people who've been playing small, the ones who've been conditioned through the system struggled. Okay. And then, you know, this is where like, you had to realize what's your priority was okay, so like, I do want you to start to believe in it. Like if I have to get your attention by saying $100,000 raises I do. Let me be really clear for the majority of people. It's not the money that really matters. The gift is that you get to actually do what your soul was sent here to do on the earth. How about that? So what I want you to think about what we do we talk about, you know, the dream job zone, which is the right job, the right company, the right salary level. So looking for the dream job, let me be really clear what you're really looking for. Is the dream company. The company is your big indicator whether or not you're going to be success, like feel successful in your life like that, whether or not your supervisors really good and whether the culture is good, biggest indicator, doing the work there, you can do work that's not even as high level as you want, you can be happy if you have those other two things. This is this is just what science says, Okay? Now, you'd also be okay to take a pay cut. In my job, what we do is we allow you to do all three. That's right work for a company, That's badass, awesome, do work that truly matters and changes the world and you paid really well. And let me be really clear here. 99% of the companies out there are not going to be that. So how do you find those people? Well, that's the magic what we teach inside of here, how do you find true career fulfillment, and let me tell you, you're gonna continue to well and continue to uplevel. So the dream job is one moment in time and it continues to change. That's what we do. So if you're interested in learning more about what we do here, I recommend you check out my free masterclass, which is the next available date, you'll find it at corporate cash machine.com. And what I do in that is totally free, like totally free, you could upgrade like I think for a few dollars enough for the value of what I charged was $2,000 an hour, it's just a few dollars pennies on the dollar to get the insight of what's happening. But in that we spend hours reprogramming you to let go of the false that you've been told your whole life that were designed to keep you as a drone in a machine that does not really care whether or not you live or die as long as you pay your taxes and do good work that makes the man richer. If you understand that, that is not the system you want to be in, you want to exit that matrix, then I really recommend you go check it out. Okay. And for that I wanted to say thanks for tuning in and listening. If you if this has served you in any way, please go ahead and catch check out cash machine COMM But also leave us a review. You know, we'd love to have that because the way we get our message out to the world it's continuing to perpetuate this like my goal here is completely disrupt our industry completely disrupt our industry. So let's let's do that together. And you do that by helping us rate and share with a friend and thanks for tuning in.

 Ep. 45: Secrets of $100K Pay RaisesLindsay  00:00I'm Lindsay Mustain and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death, and we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends and visionaries who are called to make our most meaningful contribution and love what we do.  Lindsay  00:43Yesterday, as I'm recording this, I just wrapped up corporate cash machine masterclass. And it was epic and incredible. And there were so many takeaways, I mean, massive transformation, if you want to check out the next day, go to corporate cash machine dot com. But today I want to talk to you about the traits of a high performer. Now, why this is important is that let me be really clear, there's a lot of people in the world. And I'm going to tell you that the economy is banked mostly, and on the backs of what we call sheeple and there's no disrespect for the sheeple but sheeple are part of the collective consciousness mass programming. And what I mean by that is that they've been programmed to believe that if you work hard, go to school that all doors will magically open, and then reality, they'll continue to perpetuate that belief in the things that they do, including getting multiple degrees, going back and working really hard and still getting stuck in their career until they finally reached the point of disillusionment, the enchantment breaks from the spell they've been under, which is conditioning and programming that's happened literally since birth. And they realize that the system is broken. Now, sheeple at whatever point of their awakening, which by the way, I was also a sheeple at one point, the programming I was given was the same right, education by dad, you know, he's right there, he would say education is something that you can never be can never be taken away from you. My argument to that is that while that's an important skill, and I believe that, like, I want my kids to go to college for the experience, not for the education, actually. But because I think we can all agree, you know that your school doesn't do a really good job of preparing you for real life. I mean, how did you learn how to balance your checkbook, any of the key skills like to maybe running a business, anything that would be really important?  Actually, in real life there's a lot of deficient things, and I haven't really had to do too much, you know, calculus inside of my day to day life, but that was a requirement. So when I asked you like to think about this, the point of the solution will break. And that happened for me, you know, really late. If I'm really honest, really late, when I realized, wow, something is really wrong, something is really wrong. Like I've been told all these things. And I was told to stay in my lane, stay small, like be quiet, all the things to design who I really was at my core. So I want to talk to you about the pains of being a high performer, the traits of that, and what that really like what the kind of people I work with, which are all high performers, by the way, who have had their light diminished, okay. And now they might have been a high performer all their life, and they bought into that collective consciousness belief, or they've actually finally broken free from that. And now they're starting to recognize just how powerful breaking the system and exiting the sheeple exiting the collective consciousness and creating your own rulebook that's we're gonna talk about today. So how do you know if you are a high performer? Okay, so I want to give a shout out to my high performers because first off, you've probably been told that you're kind of a pain in the ass, that you just don't go with the flow that you may not be a team player. And in general, I tend to say I work with misfits. Congratulations, last time I said to somebody, they said, Wow, that kinda reminds me of like, Rudolph. And I was like, Do you remember Rudolph? Rudolph saved the fucking day people. Okay, so they made fun of him. And then he ended up saving the day. And that's the trait of a high performer. Now, in corporate America, being a high performer, and being a misfit, they don't usually actually create results for most people. Which is why like, first thing I need to dispel for you is not every job or every company out there is going to be good for you. In fact, 99% of what you see out there is not going to be good for your professional career and development. Okay, so how do we start to find these things? Well, first off, I would say subscribe to this podcast, because I'm going to walk you through this pathway. But I want you to first feel you're not alone here. Okay? So here's the traits of a high performer. The first thing is that they are relentless, okay, they understand that they have something to achieve. They're not really happy sitting on their couch, you probably have this friend that's just happy to, you know, play their Xbox or whatever it is that they play, and never do anything that's really substantial in the world. And for me, that feels like death. So they're relentless in pursuing betterment of some kind. Okay, so they might be like super gung ho into, I don't know, cross country skiing, whatever. I used to love aerial yoga. I still love early yoga. Really, honestly, I have one here in my house, an aerial swing, whatever it is, they're relentless in their pursuit and they will continue to be that high achiever. The second thing about them is that they're goal oriented. Okay? And what I mean by their goal oriented is I actually have something okay. And not just like, like, I would really like to start a business one day, but they're like by this point, I would like to start a business. They have written down goals. By the way, guys, if you're tuning in, you're like, I have a high performer way. I don't have written down goals. Seriously, take the next notch. Just write it down. Okay. And one of my favorite books lets you talk about the energy of money. And creating wealth in your life starts with setting goals. And let me tell you, that book is called Happy pocket full of money. Definitely one of my favorites to check out there, but goal oriented and I'll tell you a quick study here, in this 20 year review of a an Ivy League class that was graduating and they asked which of the students actually had written down goals, you would expect it to Ivy League school, there'd be a pretty significant percentage, but it was only 3% people 3%. So if you have a 3% rate of setting goals, what did that look like 20 years later? Well, that 3% rheir wealth was actually more than the whole 97 of the 97% that didn't have any combined, combined. Okay, so 3%. Now, this is something that you should see modeled in all of like, when we talk about the 1%, we can rebel against the 1% or we can say, how do we get into that? Okay, so let me be really clear here. You being a misfit is what creates that 1% Okay, nobody told Elon Musk, like, Hey, you're totally normal. They said, You're a crazy weirdo. You think that you can go to the moon, you think you can go to Mars, whatever it is, the guy is putting it into a to action. He's the first one to reach Tesla's market share, like, Are you kidding me? Be crazy. Okay, to the crazy ones. This job's Steve Jobs would say next is that they validate assumptions. Okay. Now I have a lot of intuition. I have a lot of feelings about a lot of things. But I don't make assumptions on what works or doesn't until I prove it. Now I come from a state called Missouri problem, I go with it. But we have a saying that says show me that's our state say our motto, show me. So when people are like, Well, I think this is the issue. I was like, show me or people are like, Well, I heard this question. I'm like, show me Tell me what kind of proof that person has tell me what kind of proof of concept tell me what kind of data and statistics now I use my intuition to guide what I want to prove. And then I go and validate with science which is why you find like why we literally manufacture results. It is a lean process from beginning to end and what gives you the shortcut and the fastest time possible on average right now guys, the last 60 days $100,000 increases. It's actually more than that, but it's hard for you guys to believe that first ones I'm gonna say $100,000 increases on average the last 60 days published on market enter how do we manufacture that keep printing out graduates? Well, guess what? We validated our framework and we have proof of concept and we continue to get better and we were fine. And we go even more if there's more more cool shit coming please. If you have not checked out the masterclass go to corporate cash machine dot com you will have massive reprogramming of some of the stuff that's held you back. Okay, so that's my, my next thing. Okay, so validate the assumption. And in that class, in particular, I destroy, destroy the stuff that is holding you back. And what we did is we surveyed over 500 people to get the answers. How about that? And I'll tell you what's actually holding you back, which I'm going to be really short here. It's you that's typically holding you back. So but how we break that down and what the things that you think are holding you back and what they really are we break that down the masterclass. So if you haven't a chance to register for that, or see when the next event is coming up, please do it will be literally people are saying you are changing future legacies with this trading. So in fact, yesterday, one more side detour that I'll get back into this 181% increase 181% increase from one year ago today. How do we do that? People? It is not magic. It's called intentional career design. Okay, corporate cash machine.com. Okay, next is they prioritize their goals. Another trait of a high performer is now really early like in my like, as a mom, I put everyone before me and even as like a daughter, I tried to put everyone before me. So this I want you but this mantra here is oxygen mask first, the only way that you can take care of like the people in your life that you love. And I don't care if your family is by blood, or by birth, or their four legged or yesterday even said eight legged you might have an octopus at home. I don't know. I don't care what that family is until you take care of you. They're not getting anything but the leftovers. Okay, so like you have nothing to give if you give your work first. So let me be really clear here you prioritize your goals and your achievements. Most of us are actually the enemy of true wealth and freedom is not that you don't have the tools. It's that you're in a cycle of delay. You don't prioritize it. Procrastination has been your answered I'm sorry for calling you out of this, but me too. Okay. Like I'm telling you stuff that I need to learn. Like, there's a reason why. I'm like, wow, you know, like, things are getting a little tight. I have procrastinated and doing meal planning, okay, so let me be really clear. I own my own. So own your shit. Go ahead and say yes, I'm procrastinating and then do something about it. Okay, if you want a different result, change the input. Seriously, we know this, okay? Next is they have a track record of long term success, it does not matter how many times they've been knocked down, okay, and we have all been knocked down, we have all been like literally torn to pieces, that 100% is the case with every person that I work with. And here's the deal is that even if that's a whisper, and it may come at the end of that day, or maybe the end of that week, they say, I will never give up, I will not I will try again. And it might be a whisper, because they're so broken, but the people come to me, and they are truly very broken. And they still know there's more for them. So the long term achievement, they've seen that in the darkest moments have been my greatest success. If you can look back and look at the gifts of your struggles and see them as a way of you being a victor versus a victim. It's a much more powerful mindset frame, okay. The other thing that they have is that they are never satisfied. And what that means is not like, oh, like, like, you can eat me, I'll be satisfied, but you'll still be hungry later. Okay, so I want to be really clear that satisfied doesn't mean not being grateful. I'm incredibly grateful for blessings in my life, I am so very fortunate and abundant. And that actually perpetuates more abundance in my life, a little secret there on some of the energy of money. But I also know I want more like I just got this award that's sitting here behind me like two comma Club Award. This award is awesome. But you know what, the moment I got that award, you know what I was looking for the next award, that's a trait of a high performer. They're never done evolving. They're always looking to the horizon. And guess what, we never meet the horizon, the world is round, spoiler for flat Earth, the world is round the horizon moves. So just like the end of the rainbow, you'll never get to get to it. So enjoy the journey. Okay. Next is that they have horrored being average. In fact, it feels like death, the idea of being like, like a setting on normal, I should only belong on a washing machine. By the way, that is an awful thing. I want to be completely remarkable. Like, I want you to have an interaction with me that's going to change your life. And I know a lot of you listened to me. And thank you so much. I mean, the amount of downloads that we are getting right now I'm just really proud of you for tuning in and deciding to uplevel your career that's really, really powerful. So I know you're not in the business of being average, if you're listening to me, for us that feels like death. Next is that we embrace and invite change. In fact, people be like, Oh, everything is happening to me, I want you to reprogram into that. What if everything was happening for me? And I understand that's hard, guys. I mean, I lost my brother to murder in the middle of this. And so even then I'm like, What is the lesson to learn from this, which was forgiveness. And to be aware that we are all going to die, our life is going to end. And you get to choose whether or not that life matters. So every day when I look at my brother's picture, which if you were watching me right now, you will see my brother's pictures right behind me, and so is my dad to people I've lost in my life where my biggest inspirations besides my children. I look at them every day. And it's a reminder to keep going. And so when things go and collapse, I look at it and I say how is this working for me? In fact, when I look at my most major collapses, I invited or sparked them, you know, like I think about like, I walked away from corporate America. You know, what, what did I say? I walked away, I walked away, I made a different decision. So if you're looking at your life and like what's going on, you're a product of your decisions and not of your conditions. And I mean, this, I did this when I was homeless, you are proud of your decisions and not of your conditions. If you look at your current reality think this is all it will be. This is all it will be whatever you believe you will achieve. If you believe this is a temporary situation, I'm moving towards the horizon. Hello, welcome high achiever, your top performer. Okay? And then next is that they, they fail spectacularly, okay? Now, this is a really hard thing, because we tend to not want to step out unless we really feel confident what we're doing. But because we own that confidence, so big. That means when we go and we miss we miss bad. We miss that, because we have put so much effort into it. So this year, I'm gonna say like, there's some things I've done. And I was like, Oh, that was great. Like, they're all good. They're all because again, I said, is it working for me? There's nothing bad. I'm not sad about anything I've done here. Like, that didn't work as well. That didn't work as well. And I was like, wow, like, I really like I came in at 10% of my goal of one of the things like, that's, like, that is not even a passage. Like that would be like what you find on the bargain bin, right? Like, it's only 10% of the price, right? So that would be a not a good example. However, it has prepared me to generate $100,000 phases for my people right now. Because the gift was in that was in the lesson of the failure. Okay. And so like when I say failure, people will have like a, an adverse reaction to that. But the failure is actually the most positive learning vehicle we have. The failure is a gift. We will learn way more by failing than we will by never even starting because people were like, well, what if I fail, like, so you're saying there's a chance you might fail, but if you never start you want 100% failed? That's the reframe. You need to give yourself so get off your ass and do something. Okay. All right. And the last thing about a trait of a high performer is that if you want to know what the greatest investment vehicle, go ahead and like take a second here If you're driving, don't do that. But if you're where you can grab your phone, I want you to turn on your phone, I want you to turn on your camera, and I'm doing right now. And I want you to flip it to look at yourself. I want you to smile. Hi, take a picture. This person right here, this is the most powerful investment vehicle in your life. And it's you, you understand that you are in the business of yourself. And that means you prioritize that at all costs. Other people will think that they are doing work for other people, you have always been in the business of yourself. Somebody lied to you at the very beginning of your life and told you you're gonna work for other people. You've always been working for yourself. Now you decide what you tolerate or what you want to uplevel now I invite you to come visit me if this was like powerful for you. This is like one iota of what I'm teaching inside of the corporate cash machine. So head over to corporate cash machine att.com It's a free masterclass. I don't know when the next day is coming, but it's going to be coming amazingly soon. And it will be so powerful for you to reprogram your belief to break out of victimhood to start to ascend your career to the next level corporate cash machine.com Can't wait to see you there.

 Ep. 44: 1.5 Million in 45 Days (Welcome to the Hottest Job Market That's Ever Existed) Lindsay  00:00I'm Lindsay Mustain, and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends and visionaries who are called to make our most meaningful contribution and love what we do.  Lindsay  00:43Welcome to the Career Design Podcast guys, I have a special edition for you because right now we have to interrupt our scheduling program to give you an alert, (alert sound) Yes, that's my alert to tell you that you are officially entering the hottest candidate market that has existed of all time. All right, so let's break that down. And what that means to you. All right, for the first time, candidates finally have the power in the negotiation conversation or their candidacy as top talent. Now, let me break that down. top talent versus commodity talent. We'll break that down a little bit here. But top talent is blowing up. And I want to tell you like how how big this is. Just last week, I said we've negotiated a million dollars for people over the last month or so, guys, the calculations came out today in the last 45 days we've negotiated up this is an additional add to your bottom line salary, we've added 1.5 million, 1.5 million to the bottom line, to the bottom line. So imagine just adding like that kind of money to people's lives that also looks like over $100,000 on average, more than $100,000 for our clients are graduating (graduating meaning they've accepted a job offer right now). All right, so why I'm telling you this, it means it's time to get your like act together and I say that with love because you might have been sitting on this and you know if you've ever gone back and like Gosh, I wish I would have invested in Bitcoin or pot stock in Starbucks. Guys, we are in the same thing right now is the time where you are just leaving money on the table. If you are not using the tools, right, now's the time to uplevel your skills into top talent and to go out into the job market. It's like saying, yeah, no pass, I don't really like money. And let's be really clear here. It's not money that we're looking for what we're looking for truly is freedom and resources to help take care of our family. So I want you to get out of your head, I talk about money. But if you've ever listened to me for more than a hot second, you know, I care about finding your purpose and doing work that you love. It just happens to be both of those things that we can get you so get to go to work excited, energized, motivated, and we can get you lots of money on top of it. Now this I think we call that a win win. Okay. Now, why is this happening? Well, COVID changed the game and you know, I know that COVID was very hard, and we lost a lot of life there. But we also gained a lot of freedom as a society because we learned all the things all these antiquated, outmoded ideas where we can't work from home or, you know, we have to recruit locally, we turned this like old industry now into an innovative machine in order to even survive, they had to, they had to pivot they had to evolve in order to thrive. Now, the top employers out there, they're recruiting top talent and understanding that they have to do what's right to attract and hire the best talent. So some people are like, Well, I'm not seeing that. And I'm like, anecdotally I asked here about three weeks ago, if this was the hottest job market, like I did a social media survey. And 89% of the recruiters 89% of the recruiters came back and said it was it was the hottest job market that has ever existed. Now, like let's look at supply and demand, the current availability of talent and the current number of jobs, there are more jobs than there are people now if we think about this, and like the housing market, when there are more. Let's see there's less houses and a lot more buyers, which is what's happening right now, what happens with the price? Well, it goes up a lot substantially exponentially if you've ever been in a bidding war, which I have for property. The same thing goes with top talent, okay, the law of supply and demand applies right now. And I just interviewed with CNBC and they said are we have How far are we into this? And I'm like, this is a long haul situation. So right right now this is your time to move and if you do this, right, you can capitalize on increasing your salary now and if it makes sense in just a little bit of time to move on to the next thing because there's more opportunity out there, then you are going to go for that too. But the thing is, people are going to lose out on opportunity unless they do something. Okay. So this is where I want to tell you about what I have done about it. Because, again, just like my business needs to pivot and evolve, I realized, gosh, guys, if I can teach you some of these things about what's happening in the marketplace, if you want to go deeper, if this has been just fascinating to you, I'm teaching a masterclass. Okay, the masterclass is called corporate cash machine, I'm going to show you exactly how to unlock the secret to these $100,000 pay raises. And not just that, remember, we're talking about going deeper into doing work that's really meaningful, because chasing a salary alone will 100% kill your soul. So what we're really going to be diving deep into is really transforming your job search. And we're gonna go into the first thing, the intentional career design blueprint, the this you've heard, this is called the career design podcast. You've heard me talk about this. But this simple system, it's how my clients, on average, increase their salary by 53 to over $100,000 in just nine weeks, just nine weeks. Okay. The next thing we're gonna talk about is the marketability mindset method. And this is a critical methodology to effectively communication sorry, communicate your skills and experience to get recruiters and hiring managers it interviewers literally banging down your door throwing money at you and begging you to work for their company. Can you imagine how crazy that would be? Yeah, it's not a imagination. I mean, this is what happens with our clients. And then the third thing is what we call the purple squirrel workshop. This is how we instantly shift into the candidate of choice. And you're going to walk away from this part of our masterclass knowing exactly what to do to get results fast. Without any unnecessary and bogus higher education costs. That means no PMP or MBA needed. They're selling you something telling you to break through right now. We are picking up talent, we don't need you to have those things. Okay. And guys, I'll be honest, it's always been like that if you understood how to position as top talent, but right now you have market leverage on your side. And the last thing we're gonna be doing is q&a, like literal hotseat coaching, okay, and I'll be honest here at the very end of the day, you cannot buy anything for me this is completely education and transformation. I hope you don't mind if I give back and over deliver a little bit here because you might know the majority of my business I do completely for free. The reason why I have a shift in my mind of changing how talent looks at themselves and making their bigger impact in the world. So this is a leave your wallet at home kind of situation. I absolutely want you to come and I want you to come with an open heart and open mind be coachable. I want you to fill out all of the information I've given you when you go through the masterclass and we're gonna actually do an exercise is like you're going to get to fully immersive with me. So you understand how to use this market to your advantage. So if you want to be a part of this incredible masterclass four hours, we get to hang out super dive deep into this entire process. Go to corporate cash machine.com I can't wait to see you there. It's gonna be epic. Looking forward to it.

 Ep. 43: Why 90% of Networking Fails? Lindsay  00:00I'm Lindsay Mustain and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends and visionaries who are called to make our most meaningful contribution and love what we do. Lindsay00:42I just give you finger guns. It's Friday. Yeah. Friday, so those that are watching or watching on the replay. Happy Friday. We call this in my community. Happy FriYay. So yeah, it's been forever since I've hung out with you. Abby  00:59I know. I'm so excited. Welcome back. Lindsay  01:01You've been busy, busy. I gave you some work to do. Um, maybe you may not like me as much now. Abby  01:09Just a few things. It seems simple. And then you get into it. It's like, it's a lot  Lindsay  01:14The part here where it seems simple like it the thing is, we all kind of know, it's kind of like, um, yeah, we all know how to get to Florida, right? Like, for me, for me, that's very far southwest. So there's direction. But I don't know the turn by turn directions. Like that'll get me there. And that's kind of the the pathway that we're going through. So we're talking today, and I named this one, why 90% of networking fails. And this one, this one is really like it's near and dear to my heart, because it's the thing that you guys tell me is what you struggle with the most is networking. So I am so happy to be back. If you guys are joining me live, like give me a little shout out here. I have been to Florida, which is not that big a deal. Except that came back with COVID. So I finally have recovered from COVID, where I my kids are still having some after effects with sleeping. But I am at the point where I think the only thing I have left is a little bit of congestion. And then I can't smell it as well.Oh no, the taste it's longest to get that back like smell and taste, I think, well, I didn't lose it until about I got COVID too. And I'm working from home. So like thanks to my husband for bringing that back to me. But um, but yeah, I lost my taste and smell for like eight days straight, like no smell, no taste for eight days. But it happened after like, maybe a week, week and a half of having COVID.  OMG it's 10 later. Oh my gosh, that's craziness. Yeah, the that's how I knew I had it was like I was sitting here and I'm like, What is going on? I was eating and I tested at home, which, you know, like there's an incubation period. I just went home and it wasn't anything but I was thinking I'm like, I can't taste this. And I'm like, well, I took that test and yeah, I came back. Yeah. So not as fun as I would like to say it would be so we're talking about today about networking. And so the first thing I want to get into like why networking fails. Okay, so I'm just going to tell you, I'm not always captain obvious, but when I am I make it obvious. You know that networking is the secret to uplevel in your career. Okay, so stay with me, your network equals your net worth. Okay, now, I'm going to break down some of the things that happen. Why networking sucks. I mean, it sucks is the first 20 hours it's going to happen. Some people are getting bad networks. In fact, I had to call somebody out the other day on our comments, and they're like, Can I have a job and I go, you need to go look at the post. I just wrote about bad networking. Like, like you're doing it wrong. Okay, great. Abby  03:46Oh, boy, it sucks. Don't worry.  Lindsay  03:49It sucks for everybody bikes. Abbi, let me just ask you here in the time that we've been together, how and you've had some of these shifts beforehand, but how was the conversations changed? Abby  03:59Um, you know, I think I've just slowed them down a little bit. Um, I think that's for me the biggest change and it's not that I was not personable before but I think in in you even say like, it's kind of awkward at first to reach out to someone you don't know, because like, what do you say to them? Um, so for me, it's a little I'm sure we'll get into it. So I don't want to say too much ahead of time. But I'm just really like, understanding who I'm connecting with and why I'm connecting with them. And then directing my conversation based on those things and making sure that I'm not just saying, oh, this person looks interesting. Click Like, let's connect. But hey, like, mentioning something that drew me to them in the first place to start the conversation and just being like, a person of interest. Lindsay  04:44Sorry, did not mean that we're switching back a little bit here. But talk to me about that. You're having connections already having conversations because of the branding work that you're doing. Yeah, so those conversations, how are those going It's really what I want to know Abby  04:56Ggood um, so I mean, there's starting off a little slower, right? So and in some cases, I'm like getting a lot of organic requests myself coming in, which is cool. My views on my profile have increased a lot. My SSI has gone up.  Lindsay  05:14Yeah, social selling index for the wind, right, which shows up how much we shot inside the feed, and how well we're doing on branding ourselves. So that's really awesome. And I know that people, so I'm gonna tell you what it comes from the person who's here just working with Abby here, is people tell me how much they love her. And they're like, I've been following and I've been listening. I can't believe it, like, rock star you are. And so I'm guessing people watch, I won't say to you what your brand is face to face like they will or they won't, right. But most of the time, we have an impression like I don't go in. I'm like, I really like live. Okay, I'm gonna give you a bad example. I'm embarrassed to say I really like Olive Garden, fettuccine alfredo. So they don't know I'm a super fan. But that is my impression. Now however you feel about it. The other day if you guys if anybody here is loving fettuccine. Let's hear about it. We know, Rich says they love me. So inside of my community, they love. They love you. Like you haven't even interacted with a lot of these people. I want you to know, your brand is what we're trying to use. We're increasing your power position through. And then we're able to have conversations and what I mean by this talk about networking. So I want you to take networking, like do not feel icky. Like, oh, Abby  06:29Oh, yeah. It's so awkward. Lindsay  06:35It is awkward. I'm the most networked person. I know. I'm also the most outgoing person like that. I know. Like the idea of going to a networking event, I don't want to go people. I don't want to go. Alright, so give me a little feel here in the chat. If you understand what I'm saying. Like, I don't want to go I don't want to do this. Okay. And now this is where we come from, and I'm gonna look at you right in the eye. I'm gonna say, you can do hard things. You can do hard things. Okay. So the reason why the only way that you weren't going to move forward is because somebody helps you. Okay, stay with me. Somebody helps me. Somebody helps me. Yes, I know. Exactly. And so, by the way, Abby didn't ask for this. Like she This happened because of her brand. That's actually the secret here. And because I was impressed with what she wrote, I was like she is she is literally like untapped potential. Like, you know, like David came from, you know, he sculpted from a thing of marble, like, you know, I get that it's like key feeling I get that. And so I need you to reprogram the thought that How about friendship? How about a relationship and I was like, kind of get into weird things with people are like really? Like it is they're all relationships that I mean, I relationship, like, I was walking in here running, by the way, because I wanted to be nice. For this. I was not, by the way, um, and the takes care of the grounds here. He was like, Would you like some leaves? I was like, I don't and I don't have the the task of what's a pretty because we have so many in like that that's a relationship. So when I like I walked out, it's gonna sound ridiculous, silly thing. But I walked out in my hair got caught in a tree that were in my car. And I was like, oh, no, Bob, can you help me out? And you know what it was done in five minutes, that tree limb was trim? And I'm like, Why? Because I had a relationship. So just stay in the chat here for me. Relationship, okay, because then you'll understand what I'm talking about. So we're gonna stop thinking about, like, who can get me something? And I want you to think about how do I build friendships and relationships? And this is where people are like, well, nobody wants to do that. So let me give you a little truth bomb here. People are the most isolated and the most efficient on the hormone inside of our brain that friendship Kindles, so let me tell you that we are looking for friends. How many of you would like a friend? Hi, by the way? Yeah, yeah. So Abby is my friend. Now. She doesn't know that. Hey, you've been promoted to friend. Oh, well, everyone has helped me somebody says that you should not want to but I'm all for it. Super comfortable. It takes time to process. Yes. Ruby is so powerful. Yes. relationship. And I am good at recognizing talent that is like my superpower here. Okay. So the programming here starts with and I am going to say something that's very provocative. Stop showing up and asking for a handout. Okay. This is what happens most of the time when I see networking going wrong. And I'm going to tell you the secret of how you know you've done this okay, but because today, I decided to show up and message somebody who has never contacted me has never even heard of me. They may or may not have in some cases for me. And I'm like I ended up I'm asking for your time, your attention and your response. And I want you to do something for me. The equivalent is the person who stands outside of my local grocery store. and has a sign that says, Please give me money. Okay? That is the equivalent of what it is. And this is where like, some of you it's like it, I feel like a dagger in the heart and you're gonna go well that I'm not going to do that and you're kind of right or you're kind of a jerk, Lindsey, whatever it is, I am probably a little bit of a jerk, and I'm actually telling you the truth, so you can Abby  10:19Drop truth bombs, there's nothing wrong with that. Lindsay  10:22It is a true bomb. And that's where I'm like, I gotta hold some a choice word today, what sorts of letter B, because of what I do, and I'm like, That's okay. Right? Or a rude and whatever it is. I'm like, telling the truth Abby  10:33One of the word, bosses in front of it. Lindsay  10:37That's really, I like that, actually. I'm gonna come back with that. Abby  10:42You're like, Thank you, I am a boss.  Lindsay  10:46I know that I here I'm here. And I know that I can help people, the ones who want to change, okay, so I can't if you're like this, you're like, You're rude or you're a bee or whatever it is that you want to call me. This is not for you. And this is why I say go ahead. God bless nama save and get off of the damn secure stream. Okay? Because, like, I live here to help people, okay? And I'm going to tell you, the people here want to be victims, okay? I'm sorry, this is where it's gonna get painful. You want to be a victim. The system has got it against me. This is against me. That's against me. Okay. Well, guess what? For every system, there's somebody who's breaking that system. There's somebody who's doing better. What's the difference? Let me just tell you, it's that they've invested themselves, they learned something new, they found a way to use it to their advantage in the middle of the great recession. And I'm calling it the recession, the middle of the recession here for the COVID recession. I said, you're gonna look at this in your brain and say, this is a great challenge. And this Go suck or I'm gonna say this great challenge. That means there's massive opportunity. I went from making $53,000 On average before the recession to $72,000 now in the last 60 days, it's over $100,000 The increases of my client are it's insane. It's insane. So I'm going to tell you here corporate cash machine dot com we are doing a live masterclass. It is totally free. Like literally leave your wallet at home. It is free. There's nothing to buy. Okay. So let's go back to the relationships front, because I just I need to reprogram this, like, we got to get out of the soup kitchen mentality. So how do we do that we have to increase our power position. That's the first thing. So somebody say I said, I was just asking, and people love to throw stones at what I say. And I'm like, What are you believe me? Or don't I have the proof to back it up? I have the proof to back it up. So like, what? To your own demise? I find that people who are skeptics have the worst life results. The people who are skeptics have the worst life results in general. Now, I think having a sense of does this make sense? Or is this like an inflated promise? Go see if the proofs in the pudding? I've got it? No. Uncertain fact. Abby, can I just say you've gotten a couple different job opportunities already, right? Yes, yes. Yeah. Yeah. So I'm not saying that they're the perfect job opportunities. Notice I don't. Abby  12:48Okay, so two things have like, changed, right? I've gotten the paperwork, right. And the other thing is that I am like regularly receiving leads on job opportunities that people who have tuned in are sending me because they think it might be a good fit for what I do, like people are researching, again. Yeah, I've had, I've had several people who were at our events messaged me, and then they're happening like multiple times a week, where they will send me a job that they saw that they feel would be a good fit for me. So I'm already getting connections through. Lindsay  13:23You've got multiple job opportunities, pretty good. Continue to get them. And just by doing what we are talking about here, which is building relationships. And here is the secret to building your brand increasing your power position. It is here it is this thing is your voice. Okay, so I'm gonna tell you the smartest, most brilliant, educated person in the entire planet could be over in the corner working here. And do you think they're gonna make any money or make good opportunities? No, the only way that she does is by having conversations. So when people are like, I got my MBA or my PhD or whatever bogus bullshit that they've sold you by the way, I'm a little bit against higher education. I do want my kids to go to college for the experience. But I know it's not a secret. It's here because you choose to learn something new and you understand that the actual way you get there is through people what I'm teaching you to be the people that people want. Abby  14:12Yeah, it blows my mind that like, you know, education is extremely important. Don't get me wrong, however, I think what we're taught and it took me forever to realize like how important networking wasn't, I kind of realized this like, long ago and my husband's like, you need to be nicer to people. And I just work really hard and it's not that I don't like them. I'm just too busy to try. So um, but you're taught that like your worth is based on you know, the skills that you have, and we aren't taught that what actually will get you there is your relationships with the people that you were Lindsay  14:44That was quotable. Oh, my gosh, what we'll get there is that what will get you there is the relationships with people, it's not skills,  Abby  14:52You've been taught the wrong thing all along.  Lindsay  14:55I know, this is where I'm like, not your fault. It's not your fault. That's why like, if you have to be the person who says, hey, guess what? They were lying to you? Because I bought into i unemployed in the Great Recession. Oh, and Abby's a boss, he likes cheese. We can only control how you act and react. I love this. Sorry keep going, Abby. No, I just said in My The Queen cheese being I love that. But that's when people are like posted about you. And I will tell you that I get messages and they're like, I might have an opportunity for Abby. I was like, You should send it over. And I'm like she you don't know. And they're like this. And sometimes they're coming. I'm gonna tell you how he I don't You don't even know this. But they're like this thing. And I'm like, it's so perfectly aligned our superpower trifecta, and she has waited. And that's actually been on the radar. And I'm like, I don't I don't spoil it before I let you because that's my job. Let me be very clear how I work is I could totally make so much more money. If I took a percentage of what you make. I would do so much better. But I don't shit about that. Let me tell you why. I want you to do something without anybody having any other interested except for what's here in your heart. So like when I say like, I want you to do a job that matters. Like guys, guess what? I can help you make $100,000 more in one job move. I can help you do that. I am the fucking best in the world of saris LinkedIn. Abby  16:11They haven't gone yet. So I Lindsay  16:12know that on Facebook today, I think they've caught me. I love everyone says what will get you there as your relationships? Yeah, there what will get you there is your relationships. Okay. And I was going back here, um, I lost my spot here. But let's go back to the relationship friends, because that's really the big thing, right? The big thing is relationships. It's not the list of qualifications. Okay, I'm trying to go back to my There we go. My like my link, because if you want to know more about this, if you guys are getting value out of it, like get to join me tomorrow, like I'm doing this for four hours. Whoa, Lord, I know. Can you imagine for hours? It's gonna be epic. And some of the people who are listening already have already joined the group. It's going to be so awesome back. I don't know they're so to you. So I hope you can come in and pick up. Yep, yes. Okay. So I want to talk about like networking as what changes. So what, what the first thing you have to do to increase your power position is you have to know your worth. Guess what I'm reprogramming that all tomorrow? That is what I'm trying to do. That's what we're gonna spend the time is dissecting What the fuck is holding you back. Again, I'm so sorry. It's Friday. I know it is Friday. And I'm like, Abby  17:24why don't you just gotta break and come with like full passion today Lindsay  17:28That's right. I'm like, go balls to the wall here. So the question I asked in my Facebook group is I said, What's holding you back in the single most common answer? Do you know what it was? Me not fear. I don't know, like myself, I fear was the other one too. And I kind of consider those the same thing. But it's only here, right? And like, I don't know if I could do this. And I'm like, Guess what, I'm going to show you that you can do it. I'm gonna show you people who've done it before. It was the idea of the four minute mile until somebody broke it. Nobody believed it was possible. And then when somebody broke it, that's just one person broke that year, six people did. So it's totally possible. We just have to believe but the first thing we have to stop is the bullshit narrative that we put behind these things right here. Right? What's running between your ears is what's keeping you holding back Okay, so that's what we're actually doing this next day. So now now that I've got the first the mindset which if you if you want to go back listen to we've been doing this here for weeks, it was heavy. We talked about why it's up. It's actually the whole process. By the way. Abby  18:23I'm doing mine. So yeah, I don't know. I posted a little bit something about that yesterday got very personal but Oh, go look, Lindsay  18:29I don't think it popped up. Almost because recently Hey, Abby's content shows up. And the way her social selling is Nexus. And because I interact with our content, it shows up at the top my way. This is the secret of what I'm doing is we're hacking the system Abby  18:41Yeah, gone from 47 to 66 now Lindsay  18:4547 to 66. I'm like if you can get into the 70s. Like at that point, they're like, go ahead. You can start your own business, maybe like you can do whatever you want at that point. That is massive. So I was hoping for 20% increase for you. What I don't even know what that is. 20 points. So whatever. Somebody do 20% increase. Yeah. Yeah, I'm not so good with the bath for us. I need calculator for that. That's massive. Okay, so now I want to talk about increasing the power position. So the mindsets the first thing worthiness, yes. Okay. Like, what you need somebody to reflect it back to you. Hi, I'm your mirror. I'm your Oracle genius. I can take a look at your top. I am the best at spotting talent at least to hire the most elusive talent. And that doesn't matter. Like somebody saying, like, I work at Walmart. And I was like, you're gonna get so much out of this because guess what? The very first job I ever had in corporate America, I made $11 an hour. Okay, yeah, $11 an hour. Abby  19:35I feel like it started at like 825 or something. something ridiculous like, Lindsay  19:40so like, we all start somewhere. But you have to believe it's possible. Like you have to believe it's possible. That's the biggest thing. So once you believe it's possible, then it's like activated then we can move towards it. But so the target so whatever you're wherever you're at, we can help you get there. He doesn't even matter if you're a mid senior professional, you would have eight years of experience. You need to think about $100,000 Raise seriously Like we had somebody who just graduated and he's like, I wanted a six figure increase to work virtually. And I wanted to get my, my job via video and he did it in our group. And I was like, This is so cool. I've never anybody did it via video. Like, they're they're just, it's a crazy market. Okay, so it's the hottest market out there. So what that means now is that we are begging people to come work for us. We are begging them. Okay, we are begging, please come back, please work for us. Please, please accept our job like and people somebody in the chat was like, I think that's only happening for your candidates or your clients. And I was like, oh, it's not like I surveyed in 89% of all the recruiter surveyed, which I think it was 600 said this 89% said, this is the hottest and most competitive job market they've ever been in. So we are throwing money at it. Now, earlier in the year, it's a 3% raise on average. If you just did this, we have no idea what you're doing 3% Raise which is better than most cost of living. But I'm talking about like, let's talk about Quantum Leap results. That's what's happening now. So this is the time Okay, so what I say about networking, there is just do it. Okay. That's, that's the answer I have for you. And I'm going to tell you, you are going to suck at it. All right. Now let me ask. Anybody start off like, did you get reborn? And then did you just like start walking? Abby  21:16Yeah, no, I mean, it's you for me, I like I said, you know, I'm a social person. But for me to start these conversations and even to know how to continue them. I'm like, okay, like, where do I go from here? But I have to think about it. And it's, it feels weird, but it shouldn't, and some of them in the conversation flows naturally. And some of them it doesn't happen at all. So, yeah, there's negative results as far as like people responding or not, but yeah. Lindsay  21:39Let me talk about that too there. Because we'll get into it. I don't wanna Well, I want to say that a lot, have not had enough time to build their network. Okay. So I would like you to go look at your bank account. And I want you to tell me, if that was 10 fold, that would be what would happen if you actually did networking. Okay, so, so then you don't have time, what you're telling me is, I don't have time to invest in me. That's what you're telling me. Abby  22:02But it means you're not willing to put the effort in for yourself?  Lindsay  22:08People don't want to have conversations. And I'm like, how like, I'm like asking people, I'm like, is that anecdotal? Like, is that? Is that research? Right? Like, I want you to take a look at it. I'm like, How many times have you tried? Well, I sent out three messages. Okay, that's not enough to make a sample size of any kind. Okay. And then I'm like, and then like, What did you say? Oh, you made an ask. So here's rule number one, when it comes to networking, if you put a question mark, in your message to them at any point, even how are you doing? What are you up to? How are you? You have made an ask okay. So there is only one finite resource that we are all gifted as human beings in the flesh. What is the resource? You know? Abby  22:51No, Lindsay  22:52It is time. That makes the only thing that none of us can draw on. And none of us can take it advance on we get only one and a lot of time. So when you are asking for people's time, you're in what is Time Time is money. Okay? You're asking for somebody's time. You are literally taking away from them. So I want you to think of having a do not start with an ask Thank you do not start. I don't know for me, hobbies, networking conversations, why people don't respond to you is you have made it ask of them. And it might seem scary to said, I'm not sure I understand. And I wonder how Abby  23:31You don't understand either why you're starting with a question. Okay. I feel like somebody says, how are you? And I don't know them? I just feel like that. Like, evading my personal space. Like, Lindsay  23:44I need a costume on the street where people go, yeah, give me the smile more. And I'm like, no, no, I don't like for sure. Is and so I have to reprogram so when people be like, like, in the very beginning. The idea here is the emotional bank account. So I want to like reframe the idea here is the emotional bank account says everything starts at zero. Okay? So before Abby, like I came, Abby and I, I actually made her an offer. But I asked for her time because I said would you be interested in being a part of this? Like, let's have a conversation? And she said yes, because the opportunity was there there was value exchanged, right. But most people will want time or help or let me be the worst. Can you help me get a job? The answer is no. That is not their job. The only person's job to get you a job is you. You You okay, this gets me fired up because I'm like that you go to the soup kitchen, okay, you want a job Costco is hiring people. You want a job, you can find it. What you're talking about is a lack of resourcefulness, a lack of being an owner of my own reality. You are a victim to your own circumstances and you know what, the you are a product of your decisions and not of your condition because when I was homeless, you know what I better to fucking do something about it. And I did. Okay, so I was there. So I have zero symptoms. For people here at this point, because what I'm telling you is the person who is holding you back is You and your stupid excuses. Now, I say that Abby  25:07Chan's in the chat. Like, I feel like there's like a moment like that with Lindsay  25:11It's love behind it because I'm telling you the painful truth where you go. So should that hurt? Yeah, because it's a truth smack. Okay, like slap your neighbor and say, Stop asking for handouts. Okay, now there's a better way to do this. Okay? Stop being the used car salesman, like have you ever gone to a car lot? And they're like, they see you you step onto their property, and they're like beeline for you. That is that message? How are you? Can you help me find a job? And you're like, No way. Yeah, so this, if you understand that, and that feels icky to you don't do it to other people. And I have people who do this for years. And that's the thing. We're like, why you are been unsuccessful, or you've tried, and that's what you started with. And it didn't work. Okay. So I need you to reprogram that what I'm going to do is build relationships. And if I have enough power, if I have enough branding, and if I actually connect to people at a heart and soul level, I'll build deeper relationships that will continue to be nurturing for both of us for the rest of my life. Yeah, so I have somebody who just got a job literally, shoot, I can't look, I think it was a 46% Raise Abby  26:1746%, I saw that that's let me tell you that Lindsay  26:21I hired her at my very first recruiting you remember that like $11 Oh, cool. She's a long time. And I taught her she was homeless, too. Like, she has some really amazing stories. And she's just a really good human in the first place. And she's like, I need to do this. And I'm like, the people that that's what's so powerful about what I do is that I didn't just go take like a certification. I have been doing this for forever. I've been preaching the principles of what I talk about for all of my life, I believe that people matter. Like, I'm telling you this stuff, not because I want to be cruel to you. Because I want you to do better, because I want you to have a better life. Because at the end of the day, like what does that mean? That means I have something left in my family, whether that's a spouse or partner, or your mother or father or your parents family, that's by blood, maybe it's your four legged family, maybe it's your community, maybe it's your loved ones, like what why I'm trying to get you to do his thing, I can have more and do more when I do these things. So I tell you this as I want you to stop getting in your own way, this is my dream. 80% of my business is totally free people. There's a reason why like Abby is here, I'm sharing this with you, I'm coaching her live, because I want you to know the secret. And if you want to go faster, then maybe it's an opportunity to talk with me. And we can see this right fit. But for the most part, most people are just in my circle and get improvement by being around me. And even if they don't end up spending money with me, which is just fine by me, by the way, the universe tends to be reciprocal. When we give, we tend to receive. They'll send me some of the best people ever, right? Because they've learned the way and so that's what I do and how I operate is my business. And I'm sorry, that's inconvenient for you. I'm sorry, that might hurt your feelings. I'm sorry that I've been really successful. I'm really not that sorry about that, by the way, because the more success I have, because there's 1000 people underneath me who are having success. Yeah. And so that's what I want you to know is why my heart is in this like I was designed to do this, like this was my calling on Earth. Okay. So when we think about that, and I come to you and I say listen, if you're like tell me in the chat here, I want you to go ahead and hashtag relationship. If you understand what I'm saying if you are tuning in right now we have a relationship right now you and me, okay? Like you're watching this, you have a relationship with Abby, like you. And if you haven't connected with Abby, I have it waiting for Hello, she she wants to hear from you. And this is where like, you might need a little bit of confidence booster here. We want to hear from you like yeah, my boy now has the thing they didn't used to where it says unread messages, and I can go do that. And I'm a little behind. So I'll just say that I'm sorry if I haven't gotten to yet. But we can see actually who could is unread. But now we really like what I do is I don't think of like, oh my god, I have 30,000 connections, you know, cuz that's where you max out. I think I have 30,000 people, I have 30,000 people, 30,000 heartbeats. 30,000 lives, I can impact Okay, and then when I look at the outreach of what that means for the impact, that's what I'm looking for. So this is the reprogramming of it. Okay, so what happens when you want to have a really effective conversation? So now, I'm going to tell you here that the source when I have you go through this networking exercise, and this is going to be mind blowing for you. The actual exercise itself is not what's going to get you the job. However, it always gets you the job, that I have never had anybody and this is where I hope to God that somebody does come back and prove me wrong, but if they do, I'll work with you until it does. It's never failed. Okay, so what has caused people to fail when they don't do it? When they go through it? Okay, so what happens here is that I had a conversation with you, and that's for people to be in your connections, right? And they're sending you jobs. It's not the initial networking process. It's the trickle down process. Okay. I find that even before you've completed it, we have multiple job offers. That's the secret okay. So we were going through this I went I'm gonna go I'm talking about Abby's particular where she's at and so I'm going to tell you most people won't even do. She's like, I haven't finished doing the outreach and I'm like, Most people haven't even filled out the form haven't even filled out the form. And I do have a spreadsheet like halfway through. It's huge. And so the part here is that the other thing that why people will stop is they think something. There must be something wrong with me or like they get rejected. Okay, so rejected, rejected, rejected, okay? And who was it Edison who said I didn't fail 10,000 times I found 10,000 ways to not make a light bulb. Yeah. So we have to think about the kind of thing you do not have to do this 10,000 times you will get better at it. And the only thing you need to realize is that people are human beings. Okay, so let me give you some of the secrets here. Do not start with an ask. Okay. And my, my favorite way to engage with people is twofold. One, you want to pick people who are using the platform, which is only 1% of the people so many Abby  30:47can talk about that. Now, I just learned, but I feel like I'm already extremely judgy just based on my research, like, I feel so bad for those recruiters that are out there trying to find people because like, what is going on with your profiles people going on? Like, it is a mess out there? Yes. Lindsay  31:13Recruiters are some of the worst offenders is the funniest part. Like, oh, my goodness, Abby  31:17I'll get on there. And I'm like, What are you about? You haven't posted in six months? You don't have a job title means actually, like, why? Recruiters? Lindsay  31:27Okay, if you guys, I love this guy. Rich hunter. I think it's Bo that saying relationship relationship. Yeah. Okay. So your brand, by the way, you are always in the business of meeting, we talk about that. And so you need to be building your brand. Your brand is not your company, like I used to have to put at the very bottom of my profile. All opinions expressed are my own, like, What bullshit is that? By the way, of course, they are. Like, I'm a human being, this is why I want to swear now because I don't and I'm like the Antichrist of human resources. Because I'm like, I hate this. Like, we so want to put people in boxes, and then 8 million people there should be a boxes, okay. And they're, you know, their shape is, whatever the shape of you are. Okay, that's the shape of the path we need to play. But yes, we need to do a better job. So that means that immediately can wipe out 1% Or all but 99% of people by just choosing people. Okay, so there's a way to do this. Inside of my programs. I teach you how to do this. But let me give you some quick answers. One, do they have a profile photo? Okay, if they are paid for the platform, if they have a little placard on their badge, or like a badge on their profile, they're likely to be using a little bit more. And if they have a custom headline, headline, meaning that one that's like position at company that one can vary, but that's the default that LinkedIn get a lot of those. Yeah, it's the majority of them. Which means it's easy to separate it out if you spend time. And then the very last one is they post on LinkedIn. Say it for me in the chat post on LinkedIn, the people. That's what does anybody do you write messages? Me? Let me just ask you this. When I write something I have opened, there's a response. Do you ever write things? And you're like, I hope nobody reads this a response to it. Abby  33:00Like when I post things, yeah, sometimes it makes me nervous. Like, I have a little anxiety. Like, I don't want I posted yesterday, I was like, this is kind of personal and like, a little heavier than normal. So I'm like, but yeah, and yeah. So Lindsay  33:13there's some times where we feel a little vulnerable. But yeah, you hope it gets received? Well, right. That's ultimately what our goal is we want we want validation. That's the human condition thing. Guess what if they were posting, they also want to feel like they are seen and heard. And so if you are somebody who is using LinkedIn appropriately, and you engage on their content, and then you send them a connection request, that one use their goddamn name 97% of connection requests I get, don't have the name or writing. If you want to get like EY I'll give you a break on that. But even then, like for Linda, I'm sure you get that. Do you get like I why? Or whatever. Yeah. Oh, yeah. Yeah, Abby  33:56so my name wrong, right? Lindsay  33:57People the most like Dale Carnegie, right, the most powerful thing that we can use somebody's name, so let's use it correctly. Okay, so that that's the thing is you just engage on their content and like, really cool, like, give them a second. Like, if you remember how he's talking about? Yeah, I have a pretty large following like it's over 100,000 across all my platforms. That means really not much to me. What matters is do I show up in a write something that means something to somebody today? Do I give them an insight like I asked about salary today because I'm like, I have companies that are going with like, are Amazon calling you out here base salary that is so low, and hope that you'll like stick around long enough where you turn and burn everybody out and you'll stick around long enough to get your stock? Like know why you are sucking at the recruiting? Hello? Okay, so anyhow, I was like, would you rather have we love salary transparency, but we don't want to have set salaries and like, do those things coexist? I don't know. I don't have the answer. People always are like when I asked a question, I have a thought. And I'm like, I don't really know what the answer is. That's a tough one. This is a very new New Era we've never been in this industry or like this kind of market. So I don't know what the answer is. But I wrote that not because of like, I want people to see it, I want to have it. Like, I'm not saying like you're doing right, right or wrong. I don't have an agenda with it to be like, I don't know what the answer is. Give me some ideas around it. Yeah, I got a recruiter email with a link to best places to work. Abby  35:19So I got a minute ago, I'm like, That is the best. Lindsay  35:28Okay, so that is the big secret here is engaging people are using a platform and make it personal. Because you like, the worst when you okay, let me be example here. Oh, I get those like this, those emails that say thanks for applying. But we found somebody who had better qualifications, right? Yeah. When you send out or you send messages and you don't customize it, you are treating them the same way that you're, you're being treated. So let me say that again, the way that you treat other people will be how you treat it the way that you see your own self. If you invest in yourself, you invest your time and resources to uplevel yourself. People will see that and do the same for you. Yeah, okay. That's how they do. Abby  36:02Can I sorry, yeah, go ahead. No, I Lindsay  36:05was shutting up so I can let you talk. Okay, as Abby  36:07I you know, like I said, you know, first going into this, you were teaching me how to set my profile up. And like, you know, it's, it's a work in progress, always from now until forever, right? Lindsay  36:16Yes. Abby  36:19Finished, and that makes me feel better, because then I can present what I have today. And it doesn't have to be the best of me necessarily, because it's the best of what I got right now. So I'm going to learn and it'll get better. But, um, but just in searching for, like, I found my 32 companies, which first of all took me forever, because I think I had like, 18 to start with that I knew right offhand. But, you know, then I had to research other companies and like, I got my companies, okay, now I gotta find my people. And like, we'll get into that. So I find all these people but getting to their profiles, and I'm like, okay, but like, I don't know what your job title means. If you don't post anything, like, it's difficult for me to find a way to connect with you. And so if you're thinking about it from flip it right from the other way, if someone's a recruiter, or whoever, a hiring manager, someone's looking for talent, and you have nothing but generic content, or no content on your LinkedIn profile, like how are they going to connect with you? Like, give them something to talk about? Right? Like, Lindsay  37:12give them something to talk about, which is like be authentic. Abby  37:16Yes, I had a designer and he hasn't responded yet. But I'm really hoping he does because his like header had like his UX titles, and then carbon booziest, which like, um, you know, guys, I was talking about cheese, like, I love to eat so. And then in his like, bio part, he had all this different work that he did. And then he also talked about being a baker, which I'm also a baker. So those are like two things right off the bat. I'm like, Oh, my gosh, we and he's a career switcher, from the fashion industry to UX design. I was like, we have so much in common. I switched from beauty to UX design. And I also love carbs. And I'm a baker. So like, now I have something to talk about. Right. And those aren't jobs, but like, it's a conversation starter. Oh, Lindsay  37:56this is so good. Oh, my gosh, okay. Can I just like break that down for you? Okay, because not, it is not a list of qualifications that are attracting Abby, this person, it is that they are like carbs. And I mean that because a word by like, like brochures? Yes. I'm going to talk about Yeah, she's got all kinds of quotables today, don't you? Yeah. Okay. So I love that. Okay, so I want to I want to dive deeper now into this. So I do say you should find your 32 people and you should initiate contact, and you should choose sorry, 32 companies, which is hard. And you don't need 1000 or a million, or whatever the heck anybody else tells you like 32 is, this is enough. If you go deep, if you go deep, narrow and deep. This will get you the result, okay? And find your ideal 32 people and begin to have or 32 or three contacts, each of the 32 it's a 96. So network ninja 96 is what this one is, okay? Those, I'm gonna tell you only as this is where you need to let go with a response. Like, I know you're going to spend a whole bunch of time researching them. Congratulations, it's way easier to do that than it is to apply and get rejected. Truth bomb, okay. So yes, it is hard, but it is also hard to do something that gets a point 4% Return On Success. Okay, so when when I want to do this, I want you to hope that you get about 33 to 40% response. Okay, now, most the time you're gonna exceed that because of what I'm teaching you but that means that only one out of the three people that you spend that time in is going to respond. And you know what, you have to be okay with it. You have to believe that it's okay to step up like what are they? What is it Wayne Gretzky? You miss 100% of the shots you know, you never get you don't take your idea here is if you don't even bother to step up to the bat. Like you'll never get a shot to hit a home run. Okay? Yeah, yes. And most people won't. Oh 100 says that he's got a sick biscuit recipe for you. Yes, super awesome. By the way now, here's where this is. You guys go have a conversation Abby  39:54was Lindsay  39:57was because of a conversation and being human. and carbs. Abby  40:01Okay, I will talk to you about food all day every day. Like, I love it. Lindsay  40:06Your recipes easy when you start showing people just have conversations with you. Like, that's what I have is I don't like go around pitching people. I just have conversations. Yeah. And like, I don't know that I can help you today, or I but I might know somebody who does. I mean, like I, I had Oh, give you an example. I had somebody and they're like, I'm really looking to do something here. And I was like, I don't really know if I have anything, but I'll keep in mind, I just planted that seed. I went to Florida, my friend said, I really need somebody and I text that person. I said, Hey, are you interested in like, Yeah, I'm like, you want to meet for an interview in 15 minutes? Oh, my gosh, you got a job. Okay, so let me tell you, this is not fancy pants. You don't need to apply. You don't like you can get a job offer even for the government from a text message. People I promise you, that's all okay. So you need to let go of all the things that should happen are all the systems because there's always somebody disrupting that system. Hi, my name is Lindsay musty. I'm here to destroy that and stuff to make it work for you. Okay. Okay, so those three that when you're making those conversations, so the big thing here is having something relatable to talk about. So why I want you to pick is that it's so boring when somebody profiles all professional, right? Is it so boring, Abby  41:11which I'm working on it? Mine's pretty professional right now. But I'm interested, I Lindsay  41:15feel like there's a lot that you talk about. So I feel like I don't think that about you at all. And if you want to put in like lover of cheese, one of my, from the very beginning. And he's like He had I think it was 147 the best beer on LinkedIn. Like, there's like a contrast for that. What is notable writing is seeing so like you have three ways to go about this. Okay, three ways to go about connecting with people. The first one is and this is mine tends to be complimentary. Like something they felt like, it was powerful, because I just like to give a deposit and who doesn't love to hear something great about it. So it's not like I'm not coming up with bullshit. By the way. Here I am talking about like something I really enjoy. Okay. The second thing is to be funny. Okay, and I'll give a shout out to Casey right, who said, I'm sending you a connection, Chris right now because when I asked you to help me move my refrigerator later, it'll be really awkward. Okay, so really funny is way hard to deliver. If you've got it like Adam Carpi aka Casey Knight, really good. Greg Johnson. So my favorite friends out there. Yeah, they're there. That's the one and then the third one. And I don't really recommend it. But I'm going to tell you because it's funny. It's just be wackadoo though, right, like maybe you can see that there could that kind of person like, exactly like this one said, like lover of purple anoraks. And I was like, that's such a weird, odd thing to say. But there are people who've had these conversations and I have had connections. No, you tend to get more with me with complimentary because I'll be but what it does is it stops that. Hi, how are you? You I would love to share value with you. Like that is the majority of that 3% that are customizing connections. So just to be different. In a world of all the same be a difference, okay? That will be the thing that sets you apart, okay? And that's where you just have conversation and it comes in with no stakes. If you come in and like I hope this person likes me, or I hope this person will have an opportunity for me, it's very, very hard for us to be able to go I have let me tell you what it's called validation seeking behavior. Yeah, it's desperation. And it repels people. Okay, so when you have like, what I know, I don't care if you work with me or don't know, do you care? Like you're like, oh, that's kind of interesting. Like, yeah, I don't really I don't really care. Like, I hope you get benefit from what I have. But for the people who were ready to do it, like they're gonna work with me, and that's great. We're gonna get massive results are gonna change their life. One of my clients, I'm a little aggravated him. Shout out to Charleen Baldwin, who spent two months so far this year working from Hawaii. That's awful. Yeah. And he went from being like, laid off and being like this incredible like a guy but yeah, go from that one to another extreme and both of his kids now have like taken the work that I've done and been able to implement their lives and that is the trickle down approach of what I do and that's where I'm like, that's the kind of life that if you want that life let me show you how to do it is amazing and I'm like almost aggravated because I'm jealous of it and I you know what, I hope to get to I hope you succeed beyond what I'm succeeding that's a true leader is somebody who wants you to be more successful than them. Abby  44:19Yeah, I think I agree. I've always felt like in the teams that I've led to it's just I feel the same way right? Like I want I want them to be successful and I feel like their success mirror like mine right like I totally get what you're doing Lindsay  44:35that's a post like you'll hear me say all the time in my groups or like that's a post where I can actually wherever Sheldon content people is like it's right in the face. Like that's a post like Hunter having a six get recipe that's a post or talking about how this gets connected people. But now Abby  44:55to the different ways you're saying that you should approach people to I almost feel like I want to put that on my Like, you know, on LinkedIn where it says like, you can reach out to Abby. Yeah. Or blank blank, like like, I'll be like if you have a good joke if you have Lindsay  45:10like, you have an amazing secret recipe that you'd like to release. Yeah. Abby  45:15Me for epic biscuit rescue. Like Lindsay  45:19you said joke that I was obsessed with bananas and ninjas, and I am back Rodrigo is going back because he doesn't like bananas. And so, yeah, Charlie posts for the beach exactly like, come on. It's so Okay, so now that you've got the idea here is it's just the effort. Okay. So here's the deal. Have you heard of that? Eat the frog. Do you know what I'm talking about? Who heard that? Okay, that sounds familiar. But I can't recall. So the eat the frog says okay, if you have a list of things that you have to do, and one of them is eat the frog. Should you do it first? Or should you do it last? edited out of the way? Yeah, by the way. Okay. And let me ask you the truth. Are you eating the frog when it comes to networking? A little. Yeah. Okay, I won't do it at all. Abby  46:02I feel like now that I've got my list that was the frog. Lindsay  46:07Yes, it was. Can we hear that? For guys? We're having a targeted list. That is the frog. Abby  46:13Oh, it's the worst. And not that it's but it's just so much work. And not that I you know, not that I'm averse to working. But like, man, it feels like a creep sometimes when I'm stalking people's profiles. And it's not even just the people, but the companies because you know, you can find some stuff online and stuff on Glassdoor, and some on the website and some on their social media. So I'm like all over the place, trying to figure out what they're all about what they need. And then trying to find people who work for the company that might be able to get me connected to do the things that I do to help them with their neat, like it's just a it's very in depth. Right. And so Lindsay  46:48it's that is where overwhelm city is what I hear and Abby is doing it. So how do we reduce overwhelm? Yeah, there's a reason why that is broken. Yeah, Hunter says eat the frog first. Just like I have eaten frog. I would that doesn't surprise me food eager. Okay, so little by little why networking lunches broken down. So this is where I tell you Abby, we're gonna take networking to another level, there's a whole secret. Oh, good. And we're gonna go deeper into that. So we're gonna talk about that, because this is like the very first pass. And yes, it is the encyclopedia. But here's the secret. I want to recession proof view, which means this happens again. You never ever go back and play again. You never have to go back to the place of feeling lost. And we do that how? Branding and networking. It's a virtuous cycle. Okay, so when we do this, and you've seen it, like, you already know, this is so freaking powerful. I mean, it's so powerful. Abby  47:42I can see the momentum. It's picking up. Lindsay  47:45Yes. Exact. I mean, it's for me, I have like goosebumps right now. I don't know if you can see. It's just so powerful to watch. James says I love that always congratulate support someone success put out what you want back. Abby  47:55Yeah. 100%. That's right. People feel that? I don't know how to describe it. You talk about it. Like, Lindsey felt like the woowoo stuff. But like, yes, Lindsay  48:04it was very woowoo. Like, you feel each other's? Well, actually, Abby  48:08it's if you think about it, it's not because we already know I you know, I'm going to tie this into science. But like, we know that everything vibrates, right like that. Things like that. And so when you're talking about picking up on someone's vibe, like, literally, even if we don't consciously recognize it, like your body is reacting with the world around it. So like, if you're, you know, vibing with somebody that's a real thing, like that's Lindsay  48:30yeah, it's actually science. It's quantum mechanics, people. So like woowoo. But if you look at some of the, like, energy particles and how that works, if you want to do some real deep dive, why say what is woowoo? Like, when people are like, do you ever use crystals? And they're like, Oh, my God, it's like, yeah, you do. It's running your computer people like stop like you people are so skeptics. I remember, I went back and I said, the skeptics have the worst lives. I'm gonna tell you here. Moving on some weird shit. There's science behind a lot of times, okay. But we can talk about Yeah, everything ever. Your heart beats at a certain frequency, right? Like, we can talk, we can measure this, okay? And the same thing goes like, you know, somebody gives you energy or somebody takes away from you. Yeah, I wanted investor relationships. Now, people that give you energy, okay. Abby  49:14Yeah. That's the cool part. So it's hard. We're putting all these companies together. So that one part of me is like, Oh, this is a drag. And the other part of me is like, this is the coolest thing ever. Because now I get to be surrounded by just the ones that I want around me all the time. Yes, like, that is so exciting to me. And I don't know why it never occurred to me before. But I was like, oh, like I can actually have just really awesome people around me all the time. Lindsay  49:42Why not? There's so much quotable here. I'm just like a content machine right now. And hundreds of people could see it as initiative and company should be flattered it like when you position yourself and what the other solution here is, is you have to be the solution someone's paying. So that's why have you articulate like, here's who I am and Then what we're doing now is we look at a company and we say, Oh, it's a beautiful marriage here. Here's what I do. Here's what, here's how we make beautiful babies. Okay, great. profits. And when people see you as a solution, your pain, guys, this is why. And a pain is like I need a company has a reason for to an opening on their company, for two reasons. They either make money or they save money. If you don't believe me, even the person who's picking up the floor is doing something that's either saving money or making money, right? Because I love a fee for the people to go to work. Guess what that makes money. This is where people have to. And we I know you remember how he said to me, I have zero experience. Like, in my mind, that's not like, that's not true. But we have to reprogram a lot of this. This is why this is so powerful. Okay, Abby  50:43well, you talk about mindset, right? Like, that's the whole point. And I think, yeah, you have to start there. Because once you feel like you have something to offer, and that you're worthy of the conversation, right like that, that we're having now. Like, I'm to the point where I'm now gonna have the conversation. And if you don't impress me, then I don't need to continue that conversation either. Lindsay  51:02Oh, this the wealthy mindset? Oh, Abby  51:05yeah, I think I mean, it totally ties together, right? And, like, why shouldn't I be energized by a company that I want to work for? So Lindsay  51:13why should I be energized by a company to work for and for those who are like recruiters and employers who are listening to this? Get it together? Thank you. If you're wondering why people don't want to work for your company, Abby has just summarized entire 20 years of experience and what? Okay, that is what she has done. Getting together. Okay. So yeah, don't be afraid of people and having a genuine conversation. Yeah, that's the big thing. Like I reached out to me and like, what should happen or not like I was just, and when I say greatest, and whether you take me up on this, I'm cheering you Abby  51:43on? Yeah. Lindsay  51:44Thank you. The power of it. Yeah. I'm feel so blessed to be a part of it. And I mean, I could not have like, I'm gonna say this meteor at times where I'm like, I know everyone gets results with it. That is not the question. But there are a few people where I'm like, they're gonna fucking crush it gets swearing. I'm gonna crush it. Okay, like, because, and I had no idea. She said, I have zero experience. At one point. I was like, I know, there's something here to unearth. And that's why she's my David here. Okay. Abby  52:10All right, dig deep to find it, but it was there. Like, Lindsay  52:13do you see the abbey that was from where we started to now? Yeah, she's a woman. It's like, she was like, different person. Massive confidence. Okay, so this is going to be absolutely epic. I'm so so excited for this. Okay. So this is where like, we're gonna go, we're gonna take the rest of this offline for us and having conversation where we're gonna go into network ninja 201, which is only unlocked when you actually do the work inside of my program was Easter egg. So we're gonna do that we're gonna take that conversation offline, because what I'm going to be doing is I'm gonna be coaching Abby around like how to research these people how to have the connecting the pain in to what she does. So she understands how to connect those two. And that's where the magic comes in. Because I can see what your worth is. But getting into these pieces are? Yep, Abby's more powerful than she knows. Yes, exactly. And the only way to get through this is to walk the pathway with me like, I don't see any. And the only way I learned to people was I took 20 years, 20 years to be this person. So like, I would love to give you the shortcut. Now. Let me ask you a question here. Abby, do you feel like the thing that has changed the most for you has been the mindset of what you're doing? Abby  53:27Yeah, I mean, that's kind of fueling everything. Um, you know, if I didn't feel differently, I wouldn't be doing anything differently. And I think I told you from the beginning, though, I was so frustrated with no results, you know, so that the fact that this is feeling and completely different for me is like that, that's it means everything because, yeah, if I keep doing the same thing, it's not working, like do something else. Right. So and that's what we're doing here. And yeah, the mindset for sure, fuels all the other steps, right? So you have like, actual, what do you call life work that I have to do? Lindsay  54:00Right, right. We call it, Abby  54:02I don't believe that it's gonna do anything, then like, I'm sorry, but my efforts probably aren't gonna yield any results either. Lindsay  54:08So exactly. And she does the work like that is one thing where I consistently see people dropping off at this point point, and they won't do the work. And I like to say like, I'm kind of like your personal trainer, or broccoli, you can choose which one at the moment, and you may not feel really good after. But it's good for you. And so if we do the work here, and so that's the secret here is doing the work. Most people like oh, it's not working for me. And I'm like, What did you do? And they're like, nothing and I'm like, Yeah, that's why because you can't there has to be action. Like there's one thing but the big thing if you notice what I coach you on most the time is how to reframe the mindset of what step are going through. Yeah, that is what like that is the secret sauce is just being able to see your true worth being able to think you're worthy of it and then figuring out how to pull it off. Okay, like, and I have the answer for how to pull it off. But most of you won't get past the point of thinking you're worthy of it. Like that's a big secret. I have So this is where I'm going to say I want to invite you to join me on the masterclass if you're feeling called to this, if this sounds awesome if you want to hang around cool people like rich, and Hunter and bow and, you know, we have some friends that haven't joined us today. But people like Jessica, that have been here, if you want to be part of that same community, come join me like we're doing Alaska class, there's nothing to buy, put your wallet at home, there's nothing to buy at the end. There's nothing to buy. It is for hours with me if this has been powerful for you. Let's talk about how to get you moving past these blocks because that's what I'm trying to do. There has never been a hotter market people I have said, I mean, I've only been in this market for 10 years, I'd somebody like I, I've been working at since 1983. And I've never seen a market and I'm like pretty much this is the hottest market in the country. The most rapid like collapse to the most rapid expansion. So right now is the time like claim it and then do something with it. So I invite you to join me corporate cash machine here. It's at the bottom, your corporate cash machine calm. It's totally free. The community is epic. You're gonna get to hang out somewhere, friends. Okay. Now, Abby, let's go into your questions. This is the time for you. Yeah. And I know, we're gonna still take some of this off sighs for Yeah, that's okay. What's that? Let's talk about your stuff right now that you're feeling stuck in? Abby  56:11Okay, so I just had a couple of questions. So the first is whether it felt pretty like practical, I guess. So I've got my list of 96 people. And I'm kind of just been like working my way down the list. But my question is, do you find that it is better to like break it up and not reach out to like, all three people from the same company at the same time? Or should I just, like, go top to bottom? Like, does it matter? Yeah. Lindsay  56:34So as far as your I love it, because you're like, what's the process? And that's? That's part of your superpowers? So the answer is, whatever floats your boat, obviously, because at this point there, I don't even have enough to be like, like this. If you reached out to three people, the same company at the same time, this is what happens. I don't have that. But what I would say is that if they were all talking about you at the same time, would that yeah, or not? That's Abby  56:59a bad thing. I just don't feel like it's like, I'm just blasting everyone, you know, like, if they all are like, Lindsay  57:08yeah, no, I don't think so. Like there. We talk about really hot candidates. So if somebody comes and gets a referral, and I'm like, Oh, I'm talking about person, the other person's like, Oh, I'm talking to them. They're like, Oh, wait. If they're talking to us think about how much else they're talking about other people, like, we increase the power so that I like, I act

 Ep. 42: Personal Branding = Job Offers (Live Coaching) Lindsay  00:00I'm Lindsay Mustain, and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being averaged in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do.  Lindsay  00:42It looks like we are officially live. I'm so excited. I haven't seen you for a week now. So I'm really glad to get to jump into it. This is one of my favorite topics. And I know you already started doing some of the work in it and had a really good time already. It looks like Abby  00:57Yeah, I'm excited about it. This is a I when I saw, you know, branding, I was like I just did this like going through design labs. And when I read through it, I was like, Oh, this is different. And I'm so excited Lindsay  01:09Was amazing, because you absolutely 100 do branding. And I am talking about probably the embodiment of the brand. And you're like the visual representation of the brand a little bit here. Okay, so amazing. So today we are talking about personal branding. And I like to this topic is one of my favorites, it is like this is a big deal. It's a big deal. And so when I talk about personal brand I talking about what it is that people are saying about you when you are not even in the room. And that's what Jeff Bezos said was real true brand. What are people saying about that, but it's not just true about a company or product, it's 100%, about the conversations that are happening without you being in the room. And we have the opportunity to influence that or even have you be brought up in those rooms. And so we want to talk about that today. So this part we call this expert brand builder, which is aka personal branding. And I always like to say this is this is a big deal. When I say that, I mean, this is the most important part of your professional investment that you need to make to free yourself and recession proof yourself. So you never need to look for a job again, that is how powerful personal branding is. So when I look at my time, I last time I looked for a job was in 2007. Why? It was my brand. And I went and I had this moment. And I know you've probably heard this story already before Abby. But I had this on where I've been laid off from a company. And I was starting to look for work in a time of the Great Recession. And there was no jobs like nobody was hiring recruiters that wasn't even like a thing at this point because we didn't need them. So I was looking for a job that's practically extinct. And when I tapped into using my brand combined with my networking, which we'll be covering, actually on Friday, you unlocked all this additional opportunity. And so for me, I got three different job offers and a 25% raise. And now it is the single topic I am asked to speak about more than anything else. I've even talked about it at Microsoft provisioning center in Times Square, and people pay me 1000s of dollars, just get up on stage and talk for an hour about this one topic. And it is single handedly the most efficient skill set that executives have identified for themselves is not having a personal brand. So if you look at when we make very notable CEO, like purchases as far as acquiring their talent, what makes those people who are different from the very top to your talent versus the people who are just really good at their job, it's 100% their brand. Okay, so that is what I we're going to talk about today is building your own personal brand. And I guess I want to hear from you, Abby, you've said, you know, you've done some of this brand work, but this wasn't exactly the same brand work. So tell me about what I got out of this. Abby  03:44So yeah, this was it was a little different for me coming at it from a perspective of my values. And, you know, storytelling, which I you know, I that's one of the things I have is my top skills. And I love to do, and that's something that I do a lot for other brands. So when I first you know, branded myself, a lot of it was you know what, you know, what are you about, and I had to figure that out. And then it was also about creating my portfolio, which is my image online, right, other than my LinkedIn. So yeah, but coming back through, you know, this week's lesson it was it was much more about things that are important to me, like I said, in alignment with my values, what are my top values? You know, what? important to me, what am I looking for? What kind of companies Am I looking for? What kind of industries do I want to work in that sort of thing, which can be difficult to narrow in on when you have so many different interests sometimes. But you know, it comes back to the things that are fulfilling for me, and so I had to really assess what that looked like and just kind of how I wanted to frame myself up in a way that organizations would then resonate with in those things that are important to me, finding companies that would also resonate and people that will resonate with the same things that energize me So, Lindsay  05:00I love that so much. Okay, so I thought Randy says hi, hey, Randy, if you guys are tuning in live right now, do me a favor, and let's do hashtag personal branding, if you believe is important, and you want to know more, let me know, I know, we have a lot of people watching on LinkedIn, across Facebook, I get like it kind of all compiles together for you to take a look at. So go ahead and drop that in here. But I want to talk about something that you said, that was really important, which is, it's about your values. And that is that people will think that their brand is just like the story they tell. But if that story doesn't actually represent who you are at your core, people don't tend to resonate with it. And so you have to really get deeper into the point of like, Who am I what are the values that I have to be really aligned to who we are at our core before we try to go out and find the right employer. That's one thing that I find people do. So your brand really needs to be representative representative of your own personal values. And by that, why it's so important to that we find a misalignment. So there's a couple of ways that misalignment can happen. When I talk about the dream jobs, when I'm looking for the right job at the right company at the right salary, we'll really want to talk about the right company that needs to align your personal values. So when there's a disconnect between what's important for personal values, and what's important for the company, where like maybe there is a lack of integrity. So I'll give you an example. This is not to shame anybody who works there currently, but one of the things I had struggled with was Uber. And Uber had done some things that were not in alignment with my integrity. Now they've since done some things to correct that but that would have been something where I go wow, integrity or love is one of my highest values which I kind of use a synonymously that's probably going to be in a good fit for me and even though they might have an opportunity that's available I'm really looking at what you what, what fills my soul in my cup first. But that is one really important thing. Now I've talked about like why why do you think your brand is is so important. What do you think you've learned after this Abby going through kind of this man, Abby  06:55I mean, I feel like I've probably said this a couple times already, but it was just kind of a, like a aha moment for me. So first off, I think this was not difficult, like it's becoming slightly easier as I go through because I'm saying, but I'm identifying a company that resonates with my values and feeling like my values are more important than my skill set is a kind of a new mindset for me. And it's like How is that possible? Like how could I possibly find work that is values based. That's not the way that I used to think and now what I'm realizing is that like you said, you know, if you're working for or with an organization that doesn't align to your values, it's going to rob you of a lot of joy that you can find in your work and honestly like you're going to have an unfulfilling career and you're going to end up somewhere that you don't want to be ultimately right so i think it's it's more about who do you want to align yourself to and what do you want for your life and making sure that the if your values are being matched then you're going to end up in an organization that is fulfilling for you you're going to end up in a place that you want to be and you're going to end up growing in the ways that you want to grow right you've placed yourself there intentionally so it's just a very different way Lindsay  08:18ike my favorite word so that's exactly at your your brand is just it's people seem to forget it they don't even acknowledge it like openly I have a skill so that it matches and then they go in a company they're not exactly not exactly a good fit and so I love that you talked about being a part of meeting and I'm looking at your your homework here your life right is what we're offering them the moment for me that kind of changed and guys if you were ready to start moving towards your dream job I actually put up a link here for the five day resume challenge go to bit.li slash five day resume challenge and I think you actually went through this didn't to Abby's started you're working as well. So this is really powerful and we've had a lot of people that have opted in. So right now it's not it's gonna close pretty shortly, but I'd love for you to take advantage of it right now, how to write a resume that will get you an interview for your dream job in just five days and I'm talking 30 minutes a day. Let's get it done. Okay, so when I talk about personal writing, it came to me as I was came up to this layoff and I sat in an office and I listened to somebody who is very notable HR speaker right now, she used to be an executive in my HR department. And so she came with this really powerful message about a time when she went into layoff an entire field office. It was not that the company wasn't hiring, but we don't really do a lot of work, which is like another proof I have, we don't have a lot of work to repurpose people who are existing, put them inside of other roles. So when it happens, click on that person to go advocate for themselves or hopefully get a call so she let go. I think you're supposed to 50 people and everybody's phone was ringing except for one person who was sitting in the corner office. And they she didn't get a single phone call and she was a leader who had never even gotten a phone call to pick her up. And that's when I realized like there was something really wrong her brand was really messing with eggs. Oh gosh, thank you so much, Randy, you are best. Put that up here. So I decided that that was my situation beforehand, I was already in there and I might have been able to tap in my network. But it wasn't really like the big thing for me. Now my network and I calculated today between my first and second degree connections and followers, my immediate like reach is 9 million people. Now I don't know that I have 9 million people who are gonna be like banging down the door for me, but I know it's more than know. And so I like to say what's the number of B people I want you to be ready to pick up advocate for you. Once you have 20 people, unless you have 20 people who you know who are willing to stand at the door and tap their foot, wait for the hiring manager to respond to them, which wouldn't be the right move, but they're not willing, you don't really have an effective brand. And we've been so focused on like being good at our job, or even like our own development that we don't even bother to invest in the personal brand. And the personal brand is really what changes everything here. Okay. All right. So that moment changed for me that was the time I started to invest in that about the same time as when I joined LinkedIn, I started to really use that platform. Okay, so I want you to think Now where do you build your platform for professional development? Well, it starts on a big scale to LinkedIn but right now you already have a brand and that brand is happening inside of people who are talking about you today. So if you really want to get an idea go talk to somebody you trust to give you really I would say not diluted feedback about your brand and see what it is that they say and a mentor can be really valuable for this okay. Okay what we're trying to do is really disrupt the idea again around the commodity versus the market asset kind of market space and commodity needs we're gonna try to choose to try to charge as little as possible and then the asset price but he says we can charge top dollar for what we do, and we don't want to be in the commodity market space we want to charge top dollar for our true value. Okay. I know you talked a little bit about this that before you are 100% the commodity space what has been the reprogramming happen for you? Yeah Abby  12:04you know you give that example of like in the sugar aisle, which sugar Are you going to buy and I had to giggle because um you know, like, growing up and like advancing in my career like I would always you know, when I first started shopping just get like the cheapest groceries that are there when I'm like when I was first on my own and then as I started making more money I remember you guys are gonna giggle but like I'm a foodie I love to eat right so I remember the first thing that I bought when I made more money was like the good cheese like and ever since then honestly it's just been a matter of like okay like what better thing can I afford to buy now and food and it's always been my food like and so yeah I definitely have like scaled and I'm the same way like I will actually buy the good sugar and I will travel a little bit further to get what I want because I like it better it tastes better makes me happy. You know better for me whatever it is like so yeah 100% I just felt like okay, well I am you know, here's all my skills here's what I can do this is how I'm going to sell myself and what I'm recognizing and even throughout this course is that those are valuable but that's not how people connect to me right and that's not how they're going to remember is because I delivered the best like I don't know I I'm trying to think of a good example I set the best store ever like whatever I did in the past Lindsay  13:29Let's just take a second here and if you believe in spending a little extra money do hashtag the good cheese the better cheese are the better whatever it is are you willing to put more dollar when there's a higher perceived value? Keep going Abby  13:46lIt was actually tillamook cheddar which I've like since even upgraded from there because oh my gosh, like I was like I've been eating garbage cheese my whole life anyway no until I knew better So yeah, I completely resonate with that. And yeah so I think it's just a matter of like recognizing what are the things that that people feel connected to with me and it's not necessarily how well I filled out that Excel form you know what I mean? Or how well I did that pivot table and like put the spreadsheet in the drive like who cares right everyone can do that. So what is it that that makes me stand out and that ties back to what your you know what we're calling branding here today and that is finding my people right finding the people who are like me that relate to the same things as me that stand for the same things as me and how do I put myself in that space? Lindsay  14:41So I love that people are saying the good cheese Ruby versus Christmas was absolutely good cheese. And Nate says Tilak is legit I'm so glad it's not just me that thinks Okay, that's amazing. So yes, I we do spend time with things that have more more value, but I started with very beginning where I talked about core values. And one of the things that we are working with me that we tend to do, I should say we tend to We absolutely do is a core values assessment. And this one is I've done a lot of these over my life, but I've kind of put them all together into what matters more. And what we did is we went through like 32 different topics and said, choose what matters most to you. And the whole point here is however you define it. So one of the things that's on that list is like fame. Well, fame isn't really that big of a deal to me. However, for somebody else it might be. And none of these things are good or bad. That is the other thing like money and power was on there. Inherently we have a belief around money and power that they are sometimes not good things. Even if you say one thing, I'd love more money and power. But inherently we believe it, most of the time of our programming has been all the bad guys and movies have a lot of money and power. So we have this like consciousness programming, but what I want you to think about is like what's most important, so I want to talk about your values in black color. Starting with it, I used to say it's either like either trying to take off a limb, or it was super easy to pick your high top values and how was for you? Abby  16:10It was so I originally I had like 10 or 12 out there that were important to me. And I just like you said hacking off a limb. I just kind of thought, okay, like, some of these are important to me, but maybe not that it's not important to my work, but maybe not something that would resonate in the same way. Like maybe it's important to me personally, but not necessarily professionally. So I was trying to think about it from you know what, what touched on both of those things. And so I landed on for an hour if you want me to list them off. Yeah, I Lindsay  16:45So let's go like from the lowest to the highest, which they're probably within degrees of each other. Yeah, probably can't hear me Rebecca, but just hit refresh and check your audio settings that'll probably fix some of the issues if you're not hearing me, but I know that it'll help you. When I tell you maybe it'll the captions will work for that and so we'd love to have you join us live. Okay, go ahead and tell me about the values that you chose. And again, nothing is bad or good. Here it's whatever it is that you want, which is what I want you to be aligned to.  Abby  17:13Also everybody's hashtag good. Yes. cracking me up you guys. Lindsay  17:19Thanks, lady.  Abby  17:20Thanks for that. Okay, so from the bottom number four I put influence I think this is coming from my background and leadership I feel like I want to be an influence and a force for good for others. So you know, my ability to influence is has really important in my development as a professional and it's not only those who report to me, but also being able to influence those I report to and those in my surrounding like work groups and also sometimes I'd be on a project for a couple of weeks at a time and I would need to influence like a team of 40 people at once that don't report to me at all and have nothing to do with me but I'm there to do a job right so I have to be able to kind of work my way through that. So that's been important for me and I think I want to again, for those who have been an influence on me, I just want to pass that on as well in any way that I can. So that's a big one. Um, number three is empowerment This is so important to me and I honestly struggled with this is this my top one because and I you know, I may rearrange these at some point Lindsay  18:23I will come to do Abby  18:26and I might have different phases in my life, right might mean different things exactly. Changing but for me, I feel like this is something I've noticed kind of come out and all of my work and not even intentionally but obviously this is something that I I feel very deeply is in the people that I've worked with even my friendships in my family relationships like I think that we all assume other people know more than we do at some point in our lives or another and sometimes the difference is just making the choice to do something even if you feel like I don't I don't really know what I'm doing like to do what you know, I guess until you figure it out or learn from someone who can teach you and feeling like you have the freedom to choose that as you know as an adult and as a whole grown man and woman other whatever. You know, that's important and I want others to feel empowered by the things that I'm saying and the things that I have learned and that's part of why I've been vulnerable during this is so others can see that you know, you don't rise to the top so to speak from from being there born into it like we all learn and struggle together and no matter how you think someone is how well put together they are how well spoken they are like there are things going on behind the scenes right so and that's not to say that I am any one position or other but I'm here at this point in my life where I'm, you know, recovering from a loss and I want everyone to be able to see that it's okay to like be out there about that and to learn on the way and that's still a strong place to be and for you okay now, Lindsay  19:57Randy is going to be writing an entire post about the good cheese and tagging you. So I think you have that influence and he feels empowered enough to write about cheese on LinkedIn. And that's beautiful. And that might actually lead into the next, which is, authenticity was Abby  20:16on the same lines, like I just, I, this has been a struggle for me because I feel like I've always been told my whole life growing up and everything but I have to look a certain way I have to act a certain way I have to talk a certain way be friends with this group of people, talk to people, like I have to fit in this and it drives me nuts. I'm like, Why can I just be good enough to be myself like, I want to be that and I want other people to feel like they can be that to whatever that is for them. Like live in that that space like so. That's really important to me, especially now more than ever with everything that's going on in the world. Like Be yourself and if you're not hurting yourself or anyone else, like have fun. Just go for it. Nate says Lindsay  20:55that was so powerful Randy's gonna be spinning around the cheese I was able to eat chocolate and cheese I'm 100% cheese cheese and I love chocolate. But that don't switch to the next The first thing which is one of the foundations in fact it's the very first part the first quadrant in the place of career power, which is what value Oh passion. Yeah, so you have passion on here so tell me about being passionate like I have an idea of what that means to me What does it mean to you? Abby  21:29Um, so this is this and this was when I kind of I didn't have it at the top at first and then I moved it to the top because for me this is where everything starts if I don't feel compelled to do something like I can't go I probably won't finish it It won't be convincing no one's gonna believe me so if I'm not passionate about what I'm doing every single day like why am I wasting my time and why am I wasting anyone else's time? I don't feel like that's authentic right first of all, like we're gonna tie those in together also. I mean, how often do you go into like a meeting space and it just feels very like the kill me was like I don't know another boring meeting but like if you listen to a speaker right or if you go into meeting really new speaker that is super jazzed up about what they're doing Do you not also get really excited about it so if I can't bring that passion and and that also leads into my influence part is if I can bring the passion and I can kind of ignite that and other people then we will generate that energy together. And I think so. So that's Lindsay  22:35your voice 100% Ooh, that's somebody I want to say what Nate says Why can't I be good enough to be myself that was the part where people are really resonating So I love that and then Lauren it says I'm reevaluating my values as a late career transition and this align with my values so much different now than when I started and that's also true it's like take a look at what matters to you now because and there's no right answer again people if they want money please put it on there that's important to you know, like having a Lamborghini that might be a really really want to have now I never really met me ever made sense. But it was my brother's the anniversary of his first birthday after he passed I actually rented a Lamborghini and drove it and I was like, now I get why people buy these that was a lot of fun. But things evolve and change is probably not going to be something where I'm like this is whether or not I feel like I'm successful. My success for me really depends on how successful my clients are, which this last week I'm just gonna say guys that are tuning in right now I have never seen a hotter market than there is now in the 20 years I've been recruiting there has never been a better time to be positioned for your career right now to appear as top talent so if you are tuning into the series you are exactly in the right place keep going on. If you're ready to have a resume that actually shows up as top talent just go to the bit.li slash five and that's the world renowned five day resume challenge and you can get started on that. Now the values are important because it's kind of the way we look at it we were always like well oh my god, I hope that they choose me and I want you to think is this a good alignment now with what I want to be or what I want to do like the job being open isn't good enough anymore. So what I want you to think is like if you're trying to influence people, not everybody, not everybody on LinkedIn is your who your target audiences. So I, I wrote a post the other day, and you might have seen it, I had somebody kind of just tore me to shreds a little bit in the chat because they're like I talked about the disparity between women and men salary. And we already know that like, on average, a woman will be paid like somewhere around 70% less, it's even more decreased for women of color. And one of the people who was a client of mine, she had a TEDx speaker and she's a PhD there's a ton of research in preparing for her book she found that women in general work two times as hard for half the money. So that's where I'm like it was it was crazy and somebody said will you stop being so divisive, and start posting more? What is a positive content and I thought if you've never seen me I besides me being a little more like I maybe have already avant garde, I'll give you that. But I'm not that divisive. I'm illuminating. And that means that's my value, which is that I'm not here. One of the things I talk about to inside of this was don't speak just for speaking sake, speak to have a message to tell people about like, what is it that we are trying to get across not like, hey, Kumbaya, and I won't say any names here. But there are a lot of people who are like, we should do better. Please like me or follow my YouTube channel and I was like, please stop talking. And without any that you're giving to your audience, because you're nice to have Yes, we should hire people who have been unemployed. Yes, we should. But I'm like oh, let me tell you how you hire those people that so if you're following my message, if you're just tuning in now you've never heard from me before, please follow me. I tried to breach the 60,000 followers and we're like, like a couple of like 100 and some away so like, come on, we're so close. What I really want you to know here is that when you're speaking speak for value, right? And we want to think about our audience when we're talking so I'm not here to so the person who thought I was divisive, that's fine. You're not my target audience and you can go ahead and keep on scrolling because they asked me to not do it and I said No, I won't. And I said Thank goodness for freedom of speech. That is cool, right? Yeah, that's exactly it. I'll do it. trouble for everybody. And that's okay. There's not a race ready for my message. But there are people who are gonna say like Abby tuned into my podcast, she said, I thought you were talking to me on the podcast intro and so I was like stalking so I'm gonna help Abby move towards the next thing. Susan says being an alley for fairness is not divisive. Thank you. Oh and Rebecca because I always bring the value Thank you. I tried to but people are like oh you know, why don't you have more Kuma Yeah, I was like, it's cool. Well, Kumbaya does not help you. Like I might I might sometimes tell you like when I won the two comma club award I might tell you guys about that. What did I say about that message? It wasn't just about like look how cool I am It was more like I'm not going to stop because I have more people to help and that's what I want to tune in for. Okay, so in this like how do you think when I talked about I talked about hyper targeting hyper targeting your audience and that knowing that not everybody is for you? What What do you think about like creating an audience that's really excited about your own message what resonated with you about that? Abby  27:12So as obvious as that feels now that I exist I've never done that before and not in this way at least not in a professional setting right I felt like I had to be available to everyone all the time for everything because you never know like what opportunity will present itself which is still true, but the idea that I can create like my own professional little universe of like minded people or maybe ones that aren't that I want to learn from like that. Like I love it, I'm so excited to be able to think about it in that way and it's so obvious to think like okay, well the things that I'm going to share right the stories that I'm going to post will bring in the right people because they're also going to be interested in the same topics that I'm interested in the one participant in the conversations that I want to be in there are they're also going to align to my values and kind of like I said that you know, you had your intro to the podcast and I was like, yeah, this is the one like I was so excited. Like, that's good that could happen for me like that could happen for me but someone will read what I wrote and get excited about it and like that's so cool. I mean, like, I don't know Lindsay  28:24how many people actually they probably reach out to you to avvio people will will tell me like thank you so much for sharing this Abby's amazing I'm like loser like little impressions. These are people you've never shook hands with. You don't necessarily even had a conversation but people feel compelled to tell me how valuable this is. Hey, Matt, it's great to see you. Um, so like, I want you to know that you're impacting people I think you know, this it started actually hasn't already started to open doors as far as networking conversations, without actually having to have a lot of effort. Abby  28:51I've had a lot of new requests that I did not prompt myself. So that's new. Lindsay  28:57And we got like attraction networking, honestly, it means that more people are want to be a part of our circle in our world, or in our, what we call urban ones. They want to be a part of that they want to connect with you just being really human and being vulnerable is a really attractive characteristic. So authenticity. You have modeled that from the get go. Abby  29:16thing. Okay. Same. Yeah. Lindsay  29:23That's why we are here. So Susan, it's like, how do you attract I love following Abby's story. Look at you. That's amazing. I know, I'll be honest, when I saw her story, I saw me and Abby, like when I went through the layoffs. So I understood that I didn't know how to present myself and I had to learn all this stuff on the hard way. I'm like, if I can just show somebody who understands that who I know has potential. And if they're open to doing it with me completely publicly, which is the most narrow world then I want to be a part of that journey and so that we're very thankful for it. I've seen a change now over the last few weeks with these libraries. Seriously. Me too. Abby  30:00You too I feel different that's good to hear. Lindsay  30:03So this is what I'm like it's beautiful like I keep saying it's very end well most people where they can just get all of your stories together so they can go through this journey and follow you along. So Susan says how do you attract those like minded Aren't you limit to your followers? no in fact Abby How did I get it was not in my circle Abby was had a comment from Adam cardiac who is massive follows on this platform and somebody who I'm friends with and he commented on hers and I saw it and I asked her connect with her I said would you be open to doing this so just know like that really the second degree is where the big power is but second and third degree is really powerful. Yep, Abby  30:41yeah, I think I mean, just in the work that I'm doing on my LinkedIn so if you tuned in last week, we got to go through some of the things that you know LinkedIn leverage has to offer and networking is a huge part of it so huge thanks to Jessica by the way she sent me the list of like the top What was it like 50 or 100 employers in San Diego to follow on LinkedIn so thank you Lindsay  31:04I love people and she is Abby  31:09so yeah, so I started following some of those businesses and I started thinking okay well like there are companies that I use their products so I wouldn't I follow those companies and then I started looking at well who's working there and then the ones that are in my network that are posting I started looking more into you know, the comments well who's commenting things that resonate with what I resonate with and maybe I should connect with these people so I'm expanding my network intentionally right and others who are on there leveraging this tool though, the way that they can you can do the same thing right so there's limitless number of people that you can connect to and you can expand your network in different ways but they can also find you if someone that you know, share something that you're in right or if you comment on someone else's posts they may see it and decide that they want to be in your network Lindsay  31:56100% how I built my entire network it was just by showing up and saying things and you have to just also recognize especially like Abby is somebody who's got massive reach you know, I think you've probably had like more than 100,000 views on that one post there's I can't tell you how many there were but I know that she's had masturbation just not everybody's gonna be for everybody not unreasonably for everybody and that's okay. So we have to show up and just stand in our truth our power at our highest level representing who we are in our values. And we can we don't speak just to speak we speak to help either illuminate or to break down barriers or to open up to others. That's what we do. It's not just about talking. Okay, I'm waiting for to be team replay. I will say if you are watching this on the replay, go ahead and do hashtag team replay because we love that Okay, so the other thing that's part of your title here now Abby is storytelling, or storyteller, right? And you Yeah, you did product storyteller. And one of the things I talked about inside of here is the math most massive way to influence people which happens to be one of your values is what it's by telling your story. So storytelling authentic Abby  33:06that's basically the Lindsay  33:09same thing. In fact, so much being authentic that Rebecca says listen to your story has completely changed. I'm going on this layoff insert. I saw that Abby  33:15I was reading when I got lost. I'm like, that's so sweet. I love it. Lindsay  33:20Susan for Abby's link, I think she's got it featured on her profile. Abby  33:24Yeah, I did, I figured out how to pin it. It's the task. The only story Lindsay  33:31which is perfect, because it's a huge one, it was so good. And rarely does it work the way that Abby does my the thing that got me viral the very first time was an article which never works either. So we but how you do is you just hit the nail on the head a little bit more often, when you start telling the story. So storytelling is the most powerful way. So we don't people don't buy in, like what you tell them. What they do is they look for a story they look for what the takeaway the parable is. And then we usually give them some sort of call to actions aligned with that parable like, hey, Okay, you know what, at my company, we do all things with love. If that matters to you, if you feel like you want to be a part of something like that, that I'd recommend you come join my five day resume challenge, because we're going to teach you how to find your dream job, something that you love that aligns to your values by going to the five day resume challenge, which if you guys are actually interested in that it's open right now. And it's bit.li slash the number, not number, the word five day resume. Okay? So storytelling is really important. And really, when I talk about telling the structure of a story, there are people who have lots of views and people who don't so I'm curious, what do you think are some of the differences between somebody who gets a lot of use and somebody who doesn't? Abby  34:35Um, so I think the difference is probably, who's putting in the effort, right? Who's actually sharing who's going out there and doing the work and a lot of ways right and who is making is making the effort to do to make the connections to share the story to connect with people that would be Lindsay  34:53lonely, and again, not talking just to talk but the other part is that have you ever bought And it's maybe not the National Enquirer, but maybe it's like Us Weekly, or star magazine or something. And it'll say, like, William and Kate getting divorced or Mary had a baby. Yeah. And that's really the most powerful part of a story. And this is where like, I will sometimes start with something as sounds a little negative, with the whole goal of being able to catch your attention I want you to do is read the rest and get the good feel good stuff. And so I want you to like the very most important part of telling your story is that very first two lines of text. That's all you've got to catch someone's attention, right? We want to like Actually, yeah, I tried to do that. Angela, people are like, I hate polls. And I like I use polls in there sometimes, like on the weekends on a little more loosey goosey with it. But on during the days, I'm like, What would you like? And I don't think anybody knows this. But I'm actually gathering research for something I'm about to roll out. So there's a reason why. Yeah, it's going to be very exciting when it happens. So I use it for that. What do you What Abby  35:57did you say? You get the Sneak Peek here first guys. Lindsay  36:01I was like I'm teasing it if you're not following please do was so great to see you, Angela. I can't believe that this link to Abby Miller star is what got all the start. Exactly. So how many doors will open from this? Okay, calling people on LinkedIn and getting more time knows their genius, worst challenge ever slash Where do I sign up? That's the hashtag five day personal branding challenge. If you haven't gone through that, I know that you did your story today you did your origin story corrected? I did. How's it going so far, because I love that it was on my feed. And it was amazing to read the story. Abby  36:33I mean, it's not it's not blowing up as much as the last one. But I wouldn't expect that because Adam didn't comment on it. But I've had like 100, and some views of it right now and quite a bit of reactions and several comments as well. So there, there's interaction going on with that, which is really cool. Lindsay  36:47That's perfect, especially when you get started. And then also you can't we can't all be out of car piac. And we absolutely love Adam and he's a guy. But we what we can do is continue to show up and get refined our message. So the reason why I use polls is that that right now is the most powerful way to post on LinkedIn after you have built your brand equity. So Abby did that with her story, her original article, and now she's going deeper into this so when we talk about it so we're gonna talk about there couple things I love if people tell their origin story, a lot of people know my origin story. But it started with being watching my dad be layoff laid off as a little girl and I knew he would go to work every day. He's about ready to leave the room when he would promise gold watch. And then one day it was all over. He got laid off. So layoffs are kind of a sore subject for me. And he went years job searching and then his his life ended very shortly after he walked into the emergency room and he had a brain tumor. And that brain tumor, I watched this man who was the most amazing man I ever knew in my entire life and watched him be disintegrated in his self worth because he couldn't find a job which these two are things are not tied together like your your worthiness, like we don't go to a baby and go get to work. Don't tell them to get to work. They have incredible value for just being a human being and so do you. But we tend to associate our true worthiness with our employability, which is not the same however, we can hack that because really what I want you to do is I hope your life through your occupation. So inside of this, I want you to think about telling your story. So the origin story is the very first one. And then there are next things called what I call mini soapbox, right? And these are things like like me, I know you had some things with design. Yeah, like for me, I get really fired up about the recruiting process about employee engagement or poor employee engagement, poor company culture, ridiculous things like talking about Google trying to reduce pay or tattle where which employees are spying on you to increase productivity. And I wouldn't say productivity Miss. So much as I don't even know what that's word productivity versus buisiness. There's what I would say so many stuff. So if you're going like this is so unfair, this is so awesome. Probably got something in there. That's gonna resonate with people if you talk at a really, really powerful level. The most viral post I ever posted was something I said I'm not a recruiter. I am a recruiter by the way I was saying I but I'm a talent acquisition ambassador. That's what I was saying was that my goal was not to be just to recruit, but was just to placed the highest caliber talent in the most amazing job opportunity. If we just took that viewpoint of what recruiters do, how much would we change the industry? I wrote that in 2016 I think are 17 so that change hasn't happened yet. So I continue to tell the story and I will until things get changed a little bit here. Yeah, but I know that so Abby has a story with her dad Angela has a story with her dad and Lauren so this I tell this story a lot not too because I get tired of telling the story. I don't mean that in the best way. But if somebody needs to know like, I just like be qualified to do this. Like literally I was built to do this. This was so so hard for me like to watch and I just never wanted any Whenever I have to go through what my dad did, that's why I do the work that I do. Okay, so after many soapbox rants, there's something I was like, Oh, these are never my most controversial posts today said, you should never have more than a two page resume, the answer is 95% of time, you should never have more than a two page resume. But what I'm trying to say is that anything much more, you're wasting both your effort to try to create it. And any green if you're actually printing this out, you're not being a very green citizen, okay. And then we have the hero story things that people went from being very successful or robbing very successful to being very successful times when you've overcome a struggle. And then things that you might have watched from other people going through, like the hard way. So I learned this the hard way. And my mom likes to say, you don't always have to make all the mistakes yourself, Lindsay, of which sometimes I disagree, and I decide to do it anyhow, because I'm like, we don't know. But we want to Abby  40:52never been very good at that. Like to learn on my own and just follow Lindsay  41:00me too, as well. I like you Okay, yeah, that's recruiters we just people jobs. Yeah, no, there's a little bit of work that goes into it, too. Right. Okay. And, and then the other thing I talked about is things that are interesting to your audience themselves, actually, like, what are they? What are they like interested in? So I've been talking a lot about, you know, culture when it comes to the workplace. It's not really about job searching, but it is important and aligns to what we call the human centric workplace. So what what we really want to do is talk about building out a story. And I know that you've actually shared it. So do you mind walking through? Do you have it in front of you? Or would you like me to go through it? Abby  41:35Well, they posted today? Yes, yeah. I have it up in front of me. I'm gonna read it. Lindsay  41:42I do. Okay, go ahead and tell us the story. This is the story of her job being eliminated. Abby  41:48Okay, so I'm just going to I'm going to read it to you guys, because I just wrote it, so I don't have it memorized yet. I'm so sorry. But also, I'm gonna need to write about picking the best candidate based on the good cheese. I feel like because I really everybody likes good cheese. I think we've decided I hear from us on LinkedIn. Okay, so we started today. Go ahead. Sorry. I was just commenting you go right ahead. Okay. Um, so this is a, an origin story. Um, as Lindsay mentioned, it's you know, not, I think we have probably many different origin stories depending on what when you're telling, but this is going to be the latest of what happened to my job and why I'm doing this event with Lindsay and what kind of what I've been through what my perspective has changed to meet. So anyway, with that, my opening statement is unfortunately, this means that your position has been eliminated, effective immediately. With a few words, a 16 year journey with my employer had abruptly come to an end and made a choice. I had a choice to make more than the loss and let it crushed me or see it as an opportunity for something better ahead. I chose a ladder. Five months later, I was a certified UX designer, creating a solution for food sustainability with major global organizations, governments and thought leaders in the food system. On Thursday, September 30 2021, that's this Thursday, I will present our solution at the United Nations Food System summit. Looking back, thank you. Looking back to where I was at the beginning of the story, I could never have imagined that this is where I would be today. Maya Angelou once said, I can be changed by what happens to me, but I refuse to be reduced by it. This is a quote that I referenced a lot. Just when I'm struggling. So I thought it was important to include any number of unexpected disappointing or soul crushing things can happen every day. You cannot control most of it, but you must choose how you will see and respond to it. I made a choice to change my perspective and surround myself with people who could help me level up and it absolutely saved me. Never let someone else tell you what you can or cannot do. It is your choice to see your own potential and tell your own life story. This is one part of mine. What story will you tell next? Lindsay  44:05Rebecca says I am obsessed rich says Abby is a badass and Randy thinks you're going to be getting a cheese deal, I think from the whole thing. If you might not be incredible. And I know we measured your SSI has gone up about 10% since we started Abby  44:23for four points over the weekend. Yeah, we're good. Yeah. So I was like we're gonna see that keep going up. So Lindsay  44:28this five day branding challenge is is a really cool way and it's a free challenge I'll share with you guys keep following me because I will share all my stuff well 80% of my business is is totally free because I cannot i know that i ray is willing to invest in their career. So I have lots of free options for you to get started and moving the needle like just for that little bit. When you see those momentum and any more help. I hope you'll think of me but if not, all of a sudden your friends that it will so we can help as many people as possible because I know that I am the world's best at what I do. I have no question. So I really want To get our word out there so if you have anybody we want to send this way please keep going. But I wanna talk about the first private personal brand challenge. So personal branding became so big for me and it was one of the things like I remember celebrating my 3000 people connections on LinkedIn that was such a big deal. It'll be a big deal when I get there. Exactly actually she just hit 500 so let's give a big round of applause to Abby and she was I think you were like to something when we started so Abby  45:24I before that it was probably like 100 people like nothing before I mean Adam like blew my page up and then it was a lot more by the time you found me But yeah, I was I came from nothing you guys Lindsay  45:37know we all have seats and agrees I love actually you should write a story about that you should that should be a post so you'll hear me say sometimes now From now on, I'll go that's a post that's a post a lot of times when you guys are telling me stories I'm like, that's a post that's a post and we never ever have like a boohoo post. Life is hard and life continues to be hard. We don't ever Britney Brown says we want to coach from the womb or the scab but not from the womb. So there has to be always something even Abby's very first comment about her first post talk she said I hope I'm not whining it definitely wasn't whining It was like here's how I can do better. Thank you so much my lady Yeah, so she's so awesome. Um, what do you think what Dave give the most amazing speech it's my birthday Yes, there's so much she's great. All right, so the five day personal branding challenges where you post five days on social media using the stories that we're talking about and you can use the number or hashtag number five day personal branding challenge and in that you are also a couple other things which is connecting with companies and following other people's stories following companies and connecting with other people yeah, Abby did this so very well that's post Yeah. So this is she she wasn't sure about the content and you said it kind of just ignited that for you when you had some idea. Abby  47:00It was weird like I couldn't figure out what to post I'm like what do I put on here? Like I know I shouldn't be sharing things but I don't know what to write and I just was having this block and then as soon as I was reading through your different ideas and I was like oh yeah, I can do that. Like I totally have a story for this and so that was really helpful. Lindsay  47:17So like one little like ignition source alone like we said the little light and so what people are going to get us more interested in your comments like you're probably gonna write about the good cheese like that will probably be something else because apparently this trending topic now people resonate right like the comment what do you say why why can't I just be myself and that be good enough? Like That was a powerful quote so you're gonna see and so when I always looking for a message I will say lots of things. What I used to go in on is when people when I see a response so I taught any story about my dad even though that's a hard story for me to tell it's hard to kind of bear my wounds. I share it because it matters to people and a lot of times they're like oh I know that you're not here just to like coach your urges somebody was like became LinkedIn famous and did something with it. I'm like no, I was doing this long before I was anything on LinkedIn. And I have a bigger reason for why I do it. So just keep sharing your stories and as people have more comments on your things like today, I want you to go and keep a running list so just on your on your phone, I want you to just put a running list of your contents Tom writing Yeah, that's your you're going to get I'm totally cheesed off and I am totally following Yes. I love so this cracks me up I love it so much. Okay, so this we're gonna be finishing up and by the time that we have our next session on Friday, we are going to be actually at the point of doing networking Okay, and so this is kind of a big deal networking is I say you know everything has had a lot of content right I you don't do anything willy nilly. There's deep contents on everything because I don't try to give you the encyclopedia but people are like well why did they do this? I'm like, Well, let me tell you about this and here's what research says and here's how to best present it. Everything I do has been optimized after doing this with a million resumes you know, and now we've helped 15,000 people I'm also sending you a cheese real shortly and we got the good shape, I would have not thought that would be the thing and that's why we're not really good at predicting what what matters to people so you when you find something you keep talking about it Abby  49:24or a children's book that we're going to go with it Lindsay  49:28could be a children's book. So coming into next session so you're good to go Abby, you already know what to write for the next time it looks like you've got lots of stories. I'm sure there's gonna be some cheese on here listing a story every day this week so feel free to get so go like it and just say like personal branding works if we're gonna do hashtag personal branding works, because then we'll see her start to show up. And we want her to we want to raise her social selling index. We wanted to see engagement. We want her to get connections automatically. And that's what personal branding does. It just builds that equity about your brand. Yeah. Have you already go to the tilma cheese? I know this, I was like, I've actually been to that place. I actually found a friend that was in Seattle, because I want to be there too. And I was like, This is the strangest thing. It's not exactly. It's not exactly like in the middle, it's in the middle of like, nowhere. Okay, I have no in networking, this networking piece is going to be big. And I haven't told you this Abbey. But there's really only two modules inside of this one. So a list of what I want you to do. And I do not expect you to do all of it. Networking is one of those things. It's kind of like building a snowball and pushing it over the mountain to become an avalanche. Okay, so the Infinity loop of branding and networking are the same. So they create this virtuous cycle that leads us to connect with people open doors, and vice versa. We just keep going. So as long as your branding, which is why have you do it three times a week going forward. It open source and networking, when you start to reach out networking, people see your brand, you'll show up higher in the feed, and it just keeps going back and forth. I'm going to tell you that this is so powerful. I was asked by a company just today to coach for abon something around LinkedIn on a platform that both Tony Robbins and Dean graziosi who are both New York Times bestselling authors you probably don't if you are if you're living on a rocket, you don't have to tell him right, just do that. And the only thing I did folks was build my brand. Okay, so just build your brand. Gather ice tilma cheese is great. And ice cream is even better, right? Yeah, what you never know what the influencing phrase will be exactly. So glad I hashtag it. Yes. See, Randy started a trend he knew we're gonna go into work to do on that. So now I'm going to let Abby ask some questions. And if you have questions here, if you're listening, please go ahead and tell me if you're watching live too. Let's do a hashtag live. If you're watching on the replay, just put a hashtag replay we're really glad to have you no matter when you're tuning in. You're going to get massive value. So any other questions? You have Abby about this? Abby  51:51So you were so I'm doing this five day challenge but I do have a question for you. So I know that with the industry that you're in with the what you're doing with people, you post a lot of content so my question is, is it? Is there an oversaturation for someone like in my position? Is it necessary to post every day multiple times a day? Like what is a normal cadence? It can get to be too much I don't know what that feels like. So I would Lindsay  52:17say I wouldn't post more than three times a day I do find like unless I have really really good content I might do a poll and a content I wouldn't hit up like three polls in one day I would do three pieces of content but I would vary it and then I don't want you to just post about like, like I don't just post about job search I talk about like recruiting I talk about the press of recruiters and advocating for recruiters honestly talking about career design I talk about the corporate culture I talked about what's happening inside of you know corporations these things we don't want to over saturate but using this like I want you to think minimum viability right you probably do this inside of design when we are least effective thing that we can do in order to create it one post a day is really all you need and that's more than the average person now I've had people who have gone to work for very Gary Vaynerchuk I've had people who have gone on to become LinkedIn influencers I was somebody who actually inspired Adam to start posting so just know that what I teach really really works so if it feels really good to for you to keep going keep knowing we don't really we don't want you to stop but I also want you to think I don't want you to spend all your time I'm always looking for what's the least amount of time to create the massive result so one is really what we do for that Abby  53:29yeah I mean I prefer to like work on my my work then yeah, but I you know I want to make sure that I am available in a way to others right so I present there for them as well so and I just was wondering if you are posting multiple times a day do you have any idea how the LinkedIn algorithm works as far as like what people actually see like will they see all three will they only see one Lindsay  53:54will only see a couple Unless Unless they're like going into look at you in particular so whatever is in the algorithm changes just like every social media platform but there's some things that are pretty tried and true which is long form posts work really well always holes I would love to see after you get through this five day personal branding challenge I love goals. I like so I used to do they're super easy people love taking tests and so I'm like as long as it's not like I've had some that are just like Do you know what this is? And yes or no and I'm like that's not it. It's more like make it really easy to just well if they just read the poll box, could I make the guests and then now I read it now I'm gonna go back and read the content and we will stop somebody on a poll more than more than anything else. So that's usually where I'm seeing you know, when I get above five digits for reach, I'm gonna get on the polls these days. It is and so one click and it's anonymous to everybody except for the viewer. And I'm sure LinkedIn keeps it but it's good to know and then I get to see you know, people I know you and I more I respond to things, the more the feed, aggregates, other things Inside, so other people's content that would be interested in and this is where I go in and I just say oh, I'm like I just comment. And so that's another strategy here is to is building your brand is just making meaningful comments and other people's which is not like cool or great post, it's more like, I really love this, I'm celebrating you Congratulations that would be one like for a new channel, or be like when I say, Oh, you should really consider this. And I was like, I think I wrote about recommendations. I don't know if you saw about that. But I wrote, I said, these are like your public references, you should obviously have that start with five, go to 10, go to 15, then go to 20. So I gave actionable advice. So that's another way for you to build your network on the other end, besides just posting itself. So that's the second part of networking, really. But we're going to go deeper into this on Friday. So I'm going to say here, you're going to hate me a little bit. Abby, this is the time when I go out to eat or working out like there's pain to create gain, okay, and we really want to nobody steal my bowl idea on cheese, I think we have a few people. In fact, if you guys could go ahead and put the good cheese and tag me in it. I'd be a love loving that I've always Abby  56:01tagged me in it. Come on. Lindsay  56:04Please tag tag avianna to Hello. Yeah, that both takes up Did you take a little bit of time. But remember, we were doing one post a day, it's been one post a day, and it's been 30 minutes, just commenting. And so I can get into it. And I mean, I will just stare at LinkedIn for hours if you let me. So keep that in Remember, we're looking for least amount of effort most amount of reward, which is why even if you're doing this program, and you were doing it full time, I'd only want you to spend two hours at most every day. That's it. Not like you're like you should job search full time. That is not a thing. Anybody who says that has actually never done that, because that's not a real thing. So we're gonna go into that, and I just want you to when I say you're gonna hate me a little bit, it's going to be harder, it's gonna be harder than what you've done in the past and everything has been building to the point. Now you've done a lot of work. So you're an excellent student, but it's going to be hard for anybody else that's going to go out there. So what we're going to be doing is hyper targeting our most desirable organizations. Now, I've already done similar work for this, most people have it, it's gonna be hard because what I'm gonna ask you to do is why do you want to work there? Which seems easy, but we're not looking for a superficial answer. We're looking for very deep, meaningful answer. And the second thing we're really looking for is what pain can I sell for them? That's the hard one. What can I do to help solve the issues? Now I'm going to go through this strategy. I'm gonna teach you the six ways to reveal the hidden and unpublished job network next week and why 90% of networking fails Shinsei next week. It's really this week. It's Friday. So Friday, yeah, it's already up there and ready to go. Okay, Uber, like I said, what were personal, right? Agree. So personal branding would come so I wouldn't go back Rebecca, if you haven't listened to Abby's journey, go through it and listen to her lives. And you'll see so it starts with mindset and clarity that resume the LinkedIn that personal branding, so that's number five in that list. Okay, I do have to wrap up here. So I want to say thank you so much for tuning in, and we were scheduled to go for Friday. So I'm looking forward to seeing you all please tune in for that session. I know that some OCD may be really interested in Priebe. Everybody's really excited about it. So I can't wait to see you on Friday. I'll send you a message with everything you need to do and we'll get started on Friday. Okay, Abby  58:03sounds good. Lindsay  58:05All right.

 Ep. 41- LinkedIn in For Job Searching (Live Coaching) Lindsay  00:00I'm Lindsay Mustaine, and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being averaged in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do. Okay, we are officially live. I am so excited about this one. This is where you can get in trouble with LinkedIn because they're like don't do any meta stuff with LinkedIn. So we're talking about job searching on LinkedIn. But really, we're going to talk about optimizing your profile for LinkedIn. So Abby, let's go ahead and jump into introduce yourself to us. Tell us about you. I will she's gonna, by the end of this, you're gonna have your elevator pitch so far down. who you are, why we're doing this and the journey thus far. Abby  01:15Yep, so my name is Abby Mueller, and I am a user experience designer, I met Lindsay on LinkedIn a few months back, I guess we're not even two months, I don't even know No Time flies. But I experienced a job loss earlier this year in 2021. Just to lay off due to you know, pandemic changes, and so forth, and decided to go back to school and study UX design and got myself certified. I'm now back on the job market. And I'm just really struggling looking for work. So I posted an article about how my job search was going, just not so great. And it got Lindsay's attention. And that's how we got in touch. And now we are working through her career design program to help me find the dream job of my Yeah, the job of my dreams. So Lindsay  02:11here we are, the right job at the right salary at the right company. That's what we're looking for. So now we are in so the pathway is we're nearly halfway actually. So this is a really exciting point. I'm, in fact, at this point, so I had somebody who just graduated, he's gonna be supporting NASA. And he got a $45,000 raise, he did not apply for the job. After going through this and optimizing his LinkedIn profile. He was getting one to two people per week, but four to five per day is what he told me last night after doing this. So I want to optimize your LinkedIn. Okay, and I want to talk to you about why this is and this one wouldn't you have optimized your resume we can go straight into the LinkedIn. Okay, so your resume, if you do this, right. Last night, I showed a video from one of my clients, Maria hulan, her job at Apple and she never applied for the job. In fact, I talked today, if you look at my, my post I did today on LinkedIn. And I said, What's the statistic if somebody's actually getting an application, like submitting a resume and getting a job? Do you know the stat Abby? point? 4.4%? Yes, I was like, she probably knows this. You have access to everything. I mean, a dismal fact ever. So when I say your resume, people are like, I must spend 1000s of dollars on your resume. And I'm like, great. If you have money to do that, you know, you want to take the workload off, but no, it is not going to save you Okay, so here's your floatation device. It's Here I'm showing you right now, it's not going to be your resume. Okay, but your LinkedIn will be okay. Your LinkedIn is one of the most powerful ways for you to enhance your job search. So it's your professional real estate. Okay, so we all have our own little corner of the internet. If you have your own website, that's another way to do this. But your LinkedIn if you go Google Lindsey Mustaine and she's got a lot of results a lot 1000s that are actually me. And that, guess what LinkedIn is? Number one, number one, okay, so you really absolutely have to have your LinkedIn profile. Okay. So I want to let you guys know that we right now it's time for me to tell you dream job hack is open. Okay, so dream job hack is open freedom hack is a client that I talked about last night, the one who got a $45,000 raise is now working to support NASA, four to five contacts per day through LinkedIn. dream job hack was where it's at. So if you want to check the replay of how we did this and his story itself, go to dream job hack.com. You can opt in and watch the training right, then it's only going to be available for the weekend. Okay. All right. So let's get into LinkedIn profile. So I'm going to be because we're going to be using us on the podcast, we'll be doing a lot of visual descriptions. I thought that was a bad thing. Last time I did your resume, but after thinking about it a little bit more, like actually this might be the best thing. So we're gonna go into it. to LinkedIn optimization, okay, so your resume, how many seconds does it get for those in the chat? Shout out to you who might know and this in the comments how many seconds do you get your resume gets? Well, only 25% of the time because they viewed again go to my trading if you want to learn the real stats behind the curtain, but they won't tell you how I'm how many seconds do you get? us all savvy, I'm gonna let lets you go ahead. Abby  05:27Six, six seconds. Six seconds. All Lindsay  05:31right. Now, if you were here, any anybody, anybody? And you want a fair consideration of who you are as a complete individual, do you think six seconds is enough time to give somebody a fair shot? No. For me, it's about half of that. So yes, it Randy says. That's exactly six seconds. That's all we get. Yeah, it's sad, okay. Your resume doesn't give you a fair shot. It's not a good indication of your entire experience. But then there's your LinkedIn profile. Alright, so your LinkedIn profile hits 25 times the viewing time. 25 times. Okay. So this is how the most elite recruiting organizations design their framework. Okay. So here we call the post and pray method, which is what is my biggest beef around recruiting is like, Hey, I posted a job, please come apply. Okay. So we do that I will get a job requisition and I'll say, Okay, we have a job. Let's go post it. But do you think that I wait for Abby to hopefully be online looking for my job at that specific time on my website at that one moment? Or do you think she might be busy doing other stuff like actually running her? her life, her business, her career, it has other stuff to do? That's true. So high performance organizations, we target people. Okay, so how do you get found is LinkedIn are, right? So hashtag LinkedIn, if you're tuning in and watching this now, I'd love to hear from you. Hashtag LinkedIn, if you're, if you get this is so powerful. Alright, so I am going over to your profile. And we'll talk a little bit about all the things so I would love to know what was some anything surprising in here, anything that was eye opening for you? Abby  07:11Um, well, I mean, having done my resume work previous, it was kind of cool just to go through and I'm like, Oh, I can just plug that in here. And I can plug that in here. And I can plug that in here. And it's like, we're done. So Lindsay  07:25I was, like, the easiest module, if you do the work and resume, so resumes were like, there's many moments where you're kind of like, Lindsey, I really kind of dislike you right now. And it's a personal trainer, you know, you pay them to break it down a little bit. Yeah, I'm gonna walk you through LinkedIn. So the goal of this is just to update it from your resume, if you have a right, the right resume. So I want to first start. So I'm looking at Abby's thing, and the first thing, the most powerful thing, what's the most important thing about your profile? Anybody in the chat? Tell me? Go ahead. Your picture I know, okay, this will be like, Oh, I'm over at insert your age here. I don't care. What you probably should be on LinkedIn at that point. But like my picture, okay, so you can have one view or you can have 21 views? What do you think is going to help your job search more? 21 views 21 views. Okay, so the single hack here is you need a profile picture. If you want to know what profile picture to use, you go to photo feeler.com How did you get a chance to do Abby  08:31this? I did. I just checked my results last night because originally I had the same photo up there, by the way, but I had taken it like in my house. So my background was this color. And all I did was I went in and I put it into my design software. And I changed the background, based on some of the examples that I saw and others that I follow to look a little more professional a little more photo studio esque totally does it like it and I submitted like three different versions of it on that site, and everything went up like three to four points, like three point scale. Yeah, 10 point scale, it went up like three to four points. And I was like, Lindsay  09:15Whoa, all I got competency, influence and likeability. That's really what we're looking at at that point. But photofiltre.com This is the way to do it. We're gonna measure it. So here's your secret here. You got to appear a specific way. And I would have told you let me tell you, I became a LinkedIn sensation. And I use that loosely because I am just human, but I became a LinkedIn sensation with pink hair and a car selfie. Okay, so I would have I would have said, this is not important but when you go and look at the numbers you can see here that my light, my influence level was rated for Okay, now I'm at 90% or greater and how I do that is auditing my picture. So here's the deal, go to photo fuse. Put your picture up and just put it up for the test and put it for the business level and you'll get the right feel and what you want here guys, I don't care how you feel okay, like I look a little more cheesy in this picture All right, that's not my point my actual as long as it looks like you, Abby  10:15oh my god, I love that you look so happy in your photo like I think that's what draws people in is like oh my god, she really loves what she's doing. Like I thought like I am so bored in my photo that when they're sitting there like like it's a mug shot. Lindsay  10:31I know if you will look like you went to jail and got your picture here. Nobody is worrying. So guess how long and this is where how long you have to make an impression on somebody so that profile photo will get you 21 times the views but how long do you have to actually make an impression from that photo? Any ideas? Abby  10:47Probably like a few seconds. Lindsay  10:50A 10th of a second Yeah, a 10th of a second Oh my god. Okay, so here's why we are genetically wired to read somebody by the way their hair is the symmetric symmetry of their face, how symmetrical their faces we look at the way they like women we look at the way that their body is shaped because we are looking as tribal human beings, not the evolved people we've become today, we make an immediate decision of whether or not this person is a risk. This is somebody who is safe. This is somebody I can eat like literally as a creditor, we make these things we make this and it happens at the very lowest level the brain. So I want you to know not this because it's unfair. Yeah, sorry, it's unfair, but you were programmed that way and I cannot beat your own biology. What I can tell you is here's how we optimize it to win Okay, so be thankful for the bias so I can show you how to fix it. Okay, so what you need to do is just go in there and don't get sensitive about it if you're sensitive and Hello, I'm sensitive. Have somebody else look at the feedback like she was like she's really fake or her smile is too big or teeth or whatever, I don't care. I you know, I just want a two comma club award. I don't give a shit what you actually think Sorry, guys, I'm LinkedIn. I don't really give a crap what you think I care about what appears as the mass, because that's what I'm looking at. It's just an overall so we're always testing. Okay, so the first thing profile photo is going to be photo feeler.com. And he says that he is competent, likeable, and influential, which I would say because he looks very warm. He looks very welcoming. He's also super cool just in his chat. Okay, it was really interesting doing Abby  12:23that. So if you guys go on there, just know that you're going to you know, you either have to buy credits, or you're going to have to rank other people's photos. Which is really eye opening, because I would look at it and I'm like, Well, I don't think they look very, you know, like savvy or whatever. And I'm like, but why like what is it about you know, is it where their eyes are? Is it the color is it what is it? You know what I mean? Like I'm judging them based on their background, like where are you? Are you in a part of things you Lindsay  12:45mean yes. But if your eyes like are too far away, we immediately say somebody is not as intelligent. So just know that these things are not accurate representations of crazy ability. It is just how you were sent. So that's why a good photo will do something and a good background like I think I don't know what copyright but you can be wearing a T shirt in this in essence, I can't totally tell. Yeah, it looks very professional. It's like they're things where I like I did airbrushing during the same wearing the same shirt today. Okay, so it's a blouse, but I was like, it couldn't be a T shirt. I couldn't tell what it originally. There's specific things like black and white is better for color. So black, white, Navy, these are more neutral palettes. I'm having a boundary that's more like mine very, like it's great for live streams. But if I was doing my profile photo, I wouldn't want to do it like this. Okay. All right. So first one, we're hacking his profile photo, Abby, you got it down. Look, wait. Abby  13:36Okay, no, I think blue because if you're if you're a designer, you know that blue is indicative of trustworthiness. Lindsay  13:45And there are and you know, one of the things that I look at when I build websites is what, what causes people to click Buy, or what looks at what causes people to go through whatever causes the action. So we're always AV testing things. And that's what I'm doing is I'm just proving you the same concept. We don't care what humans are really bad at predicting what works. By the way, let me be really clear here. Humans are very bad at predicting what works. What gives you that answer is actually if you go and test the theory, okay, so this is where people put all their eggs in one basket and like, I really like this one. I think they like me, so I'm not going to interview anymore. That is a dumb decision. Okay, so keep your eye you know, don't count before they've hatched. And make sure you have lots of eggs. You're always collecting eggs. Okay. Lindsey squares. I had no idea. I know, I'm the Antichrist human resource, folks. It's unfortunate. And also lovely. Okay. Next Abby  14:32is your color language. Lindsay  14:33Yes, I was like they said that people who have as a sign of genius I was like, I don't know if someone told me that last night and the other person told me is that study show because they were having more emotional intelligence. I was like, well, that's good enough for me. I don't really know enough but it was enough. For me, I mean, Abby  14:50yeah, why not? Lindsay  14:51So the next thing up what what do you think is next on the most important things that you can enhance your profile with Abby  15:01I mean you said I mean if we're talking about photos you said the cover photo was important and also Lindsay  15:06the headline it's right there but it is your headline okay the reason why is I'm looking at that and you're I want your cover photo until I end up on your page I however you see your headline wherever you're at so those are the two things like neck and neck. So and I wish it didn't work like this but your profile photo will make sure that they read your other one. Okay? Your read your headline. Okay, so you have UX UI designer and then pipe which is the straight up down line content architect freaking love that product, storyteller, mobile and web design that was different. I've done redesigns research user advocate, sustainability enthusiasts. Oh, you check off storyteller? Oh, product storytelling? critic, storyteller? Abby  15:45Yeah, we'll Lindsay  15:46see. We've got it. So how do you feel about that? How is that because I think it says UX UI design a student looking for something? Yeah. So how do you feel about this so far? Abby  15:57Um, I think it's good. I don't know if it's too many things, but I tried to it's not okay. I tried to incorporate some of the things that were in my resume and then I added a few more you know, especially for you mean, potentially whoever's gonna hire me should know what I'm what I do as a UX UI designer, but I added mobile and web design in there just to make it a little more clear because that is related to the type of work that I do and language that everyone is familiar with. And then redesigns as well and branding things like that that I do feel good about it and the sustainability thing I just told you before I got on this call I'm doing a pitch at the United Nations Food System summit later this afternoon. So yeah, I'm passionate about sustainable sources. So I wanted to include that because I know a lot of companies particularly in that field, maybe would flag that word on my Lindsay  16:56page. I love that Randy said yes and Hadley don't duplicate your job title seriously we can find that otherwise so what I want you to do is position yourself in your zone of genius that's the whole goal here and if you've done the work here she's more than her what we do appreciate your perspective but that's what I have you start with that's what I have you start with because you need something but I want you to add more and sustainability like actually your passions and the things that's how we get deeper into it as we go further here we get deeper do because what we are marketing is a product. What is the product? Well, it's Abby it's Abby Inc. Yeah. Lindsey like if you knew my time at Amazon, you would know I was obsessed with bananas obsessed like I would go get seven or eight of them if you look at my article I wrote I literally like pictures of banana stand like they were called banana pieces. And they would hand out bananas to the community. It wasn't cute Amazon and I was obsessed with it okay so and i also call myself a talent acquisition ninja that's what I used to call myself and so my first domain was like ask Lindsey dot ninja whatever it is those things that make you quirky and different that's how you set yourself in order you don't want to be like like for everybody so Stacy still watching Stacey is not for everybody she is incredibly provocative. She pulls genius out of people she can change your life in 90 minutes. Now she's gonna charge you five figures for 90 minutes to do it, but it's worth it Okay, so when I talk about this Own your fucking genius that's what I'm trying to say here. Okay, and I say that with explicit I'm sorry hopefully LinkedIn won't kick me off for this. But really important for you to understand this okay? I'm hardly ever on LinkedIn. We will I would love to chat I would love to chat This is how I just want to comma clipboard. 93% of it organic traffic from LinkedIn It is my baby. Okay, thanks, Shawn. So next thing ninjas and pirates videos I have pirates probably I don't know about pirates so much I have cat that's when I I don't really talk about her that's pretty funny. Abby  18:57Make sure if you have pirates in there that you're doing like a wink and your profile say like Lindsay  19:02like there is so Alright, so what comes after your headline now this is where like okay, so I do have the segmenting of your authority through your profile photo, but it's actually not the next thing I'm going to look down I'm going to scroll down to my ABOUT SECTION Alright, Sandy about section is about who you are. Okay, so we don't get a lot of text. A lot opportunity. Get read on your resume in six seconds. But I'm actually gonna sit here and read this until I get to three lines. So your I am a passionate This is beautiful, beautiful like you are talking about. Like for businesses, I probably go deeper into what businesses we are here what kind of customers Okay, what I want you to see is after there's three lines of text, that's when I stopped reading, I start skimming. So if you ever see on LinkedIn or people right, it's a editorial nightmare for those people. You go ahead and return between them. So between the sentence if you ever see when people write like that, it's too many So you read so the secret here and for this I want you to break these out. And I want you to think about maybe even doing bullet points and emojis are welcome. Yes. Okay people here like no emojis, I had some I had a block one time and I was like, you know, you can either be part of the change and you can be an early adopter, you can be one of the innovators or I can leave you behind, okay? recruiters right now that are posting jobs and saying apply online. But by you're being left behind is changing in the moment. So if you want to be part of the information, it's now Okay, so maybe make a Abby  20:30case for an emoji right now. Yep, please. Lindsay  20:31Oh boy, I would love to your you would be more of an expert in this than me. Abby  20:35Let me just tell you something. I actually wrote a piece on this too. I'm not well, not I guess not specifically emoji, but there's symbols, right. And the oldest form of language that the humans ever had was symbolism, right? symbology like and we went from creating symbols to creating letters, and now are returning back to the use of symbols and a lot of ways but we still use them on everyday products, right? They're on our remote controls, they're on signing, like when you're driving around, they're on they're in your car, like they're everywhere. And the use of a visual representation of what that thing does is stronger than using a word by itself. Lindsay  21:15Oh, I love that so if you ever noticed people were like, do you use emojis or nice words I was like, You're both sometimes so I don't really care but the whole point is that it's pattern interrupt. So how people read what we're trying to get them to do is look so bullet points work and emojis work like that. It gets more interesting and it makes it you can tone like if you okay, if you give me a thumbs up by itself, I have a really big problem with it. Okay, so anybody listening you ever give me a thumbs up? I'm gonna be kind of ticked off about it. And I'm gonna think that you're like whatever. Bye Felicia That's what I think. Okay, but if you put in like a harmless I never just like like things I always hurt them because I want you to know that I'm invested emotionally and I like it it's kind of like I'm like I felt like I needed to so and that actually Facebook rewards things like that like like is that same thing kind of like yeah, that's how they reward the algorithm and here so get in there and use the other symbols. So I want you to break it down and think about using bullet points and you can sharpen this like this is a great start so I want you to know you are better than 93% of people out there now me okay, but I want you to get there in the very bottom I want you to add I want you to go through that skill section on your resume. either put through pipes or maybe stars or bulletin push pins, whatever, just do skills because what we're doing is keyword optimization. So Randy was talking about that first off I love that owner of my blank genius. I might do that. I thought genius Oracle is when Oh I thought emojis were seen as non professional, DO IT professional, most unprofessional influencer that is on this platform if I bought it which is crazy because I'm an HR but I also was CEO and he's like we're struggling for this and I go Do you mind if I swear Do you mind if I tell you the fucking truth? And he's like hit me with it and so I told him and he was like, Yes, so just know. Okay, and yeah, people are gonna have issues with it just be 100% authentically you Abby  23:12I was gonna say is it unprofessional? Or are you just authentic because Lindsay  23:16haha so I am like the market let me just tell you the time when my my freedom when I broke the chains of my prison of corporate I cut off my hair and I dyed it purple and pierced my nose that was when I got promoted for it when I stopped caring what anybody else thought okay, so this is where people were like Oh, they didn't pick me because they didn't like that I wanted to change the status quo and I go so are you telling me that you the universe said hey, this is actually not a good fit for you because you'll die slowly in that job every single day. So we're not going to give you that opportunity because we know better Okay, so I also believe in trusting the universe to give you what you need here but don't look at every job as an opportunity if they said that was a problem. You mean you have a problem with them? You should be thankful okay. Yeah and LinkedIn I want you to be authentic like they they do get a little bit on swearing sometimes I still do but but that's about it go with emojis go with everything purple or pierced nose I did it also okay let's see here. I can't pull the source when I recently saw a chart or at least an influencer talk about being more authentic and sharing on the platform thankfully Okay, there's so many things I love when we can't all be Gary Vee Gary Vee is just I don't I'm not a big Gary Vee fan if I'm really honest, I think that he he has different motives in particular, which you know what I good for him that that people follow Him, in fact, one of my clients so I'm never going to be against what you want to do, let's how I work my what I want has nothing to do with what you should do. And what I want you to do is have a job that you pay paid handsomely. You do work that fills your cup and fills your soul? Do you do it for an organization that aligns your purpose? If that's it, I don't care where it is okay. So when you What did you say what should we write in the what person you are not a brochure you write in first person I am, I am is the strongest declaration to the universe is why we can do it. When I talk about people don't know this, why I do this is that the law of attraction says we are what we declare to the universe, I am the most powerful invocation of your power. So choose what you are. And that's why I made you go and say it and I might keep refining it, refining it, because as soon as you say, then you are that's the moment then you are, okay. And this is actually if it's a if you want to look it up, but look at this technique called frame disruption. There's some guy named pitch are here his name, but his book is called Pitch Anything. And I use that same psychology technique and what I use to break the frames around psychology about how people view others, that's actually what I'm doing. So you're I am is not just I'm using some metaphysical things here, but it's also one of the most powerful ways to actually break in science science world. Scientifically, we can do that. Okay, so that's what I would like to see here. It's just adding some of that, but this looks really good. The only thing I really want you to do is that I love a good challenge. And I want you to say like, what makes when I say the challenge because it's like, it's Come on, bro. Like, I'm a problem solver. I'm like, so is everybody. That's great, but it's just not it's not so what is the challenge? Like I love a challenge that is unsolvable by traditional means. Right? Okay. I like to use like, I like to believe in teams who leverage their differences as strengths. Like I see people's differences as their opportunities for making the most impact. I would like that forward thinking, Oh, I love this one forward thinking innovation fully break down and are driven by a desire to learn and improve every day, learn, improve, disrupt the status quo, something a little bit deeper, and then with unwavering positivity. So we're gonna go deeper into this cuz we're gonna improve upon this inside of the elevator pitch section, but you actually have done what I'm asking you to do, which is to declare what you really want. Okay. Let's see here. Oh, thanks, Randy. for being here. I refined my profile all the time. Yeah, that's always like, once you do something over here, like your brand, you might get something Oh, this is really powerful. It resonates because remember, we're bad at predicting, I'm giving you the framework here. But we prove it through the concept. I'm bad at predicting what will land what will land matters more than what I think or what Abby thinks it's what proves out. So if you see this, this is really important. I know Do you hear them? They're whining, sorry, my dogs. They're like, please. Like my dog, Carmen is the one who used to go to Amazon with me. So what I want you to do here is just prove it. So if you have caught like concepts and people like wow, like I just said, you know, distill your effing genius. That's what I do that resonates. Randy just gave me a case for doing it. Let me maybe that's something I try. Maybe that's something I talked about. So I talked about zone of genius all the time. And it's kind of a hot buzzword, but it's been I've been doing it for years now. So whatever it is, we just passed it out. So anyhow, you have an excellent here. So the only thing I'd like you to punch it up with some emojis is bullet points and bullet points can be the most it can be the actual bullet point just and break the text, not more than three lines, okay? And what we're gonna talk about is like, what I'm looking for next is going to be the part that I'm looking for. Because people will be able to tell that or what I'm really excited about. I'm excited about and passionate about Connect. I invite people to take the next action and invite them to take the next step. I'm Stacy, I'm actually talking about how to optimize your profile for whatever if you're running a business or if you're looking for a job. I'm talking about how to do it for both. So I'm so glad you got to tune in here too. All right. So let's see next up is going to be your serious Alright, I are people I like purely because of your pets. I know this is where I'm like you can be pet Mom, I've had somebody who said 240/7 best beer on LinkedIn and I was like it's so funny that it just makes you stop it's the same technique that like when they say like William and Kate divorcing and you're like Wait, what? It's not that I'm actually gonna buy that magazine but it makes me something uh what's going on there and I just want to peek behind the scenes and we get that two clicks so how many views are we getting on your profile? Guess what on mine Mine are 1000s 1000 views Okay, so what we're trying to do is get point of getting people to your profile okay? So what we're trying to do is just that part the first time and optimizing it actually through the other things okay, so inside of your experience, I'm going to give you the path done it is your profile It is beautiful. The only thing I would change here to say change is first person like I lead a team so just add to it so it's not as third person but that's a really big requirement. Okay. All right. So I would like to see your education because I really scroll down before I really get in I know the promo Yeah, your plane photo is important. The Ohio State I want you to not choose the mantle campus I want you to go to Ohio State I want you to connect it to the university because and I don't want your years on there. Okay, are your high school so take those years off. And you don't have to high school. I have mine so I'm against I do things against the book. It's up to you. But for this I want you to connect it like Ohio State that's a notable University gives you more credibility all we're trying to do is hack the process folks okay go ahead and put hashtag hack in the chat for me if you're following along here. Okay, next now I've covered a lot of things here but I'm going to go up to the very top which is her cover photo Okay, so in full transparency the cover photo was busy Yeah, Abby  30:24I was worried about that. Lindsay  30:25Yeah, go box Jason's See look at this you're I'm proving the concept here that people will have a Abby  30:33fetish I'm from Ohio just think Lindsay  30:36that yes I feel that so it's a little busy but I believe in the power of people I believe curiosity and impatient drives our future I believe that possibly so I love this I think that's great. I love him so I'd love to see is Abby Miller signs but I really want you to declare your zone of genius okay on the top so what it is is it's just because the instant impression so you can just have a boring profile you're gonna have that blue background that they come with but we have a way to enhance it and what I want you to think is the most richest experience so what do we know about design less is more typically right? Less is more so I want you to try to optimize this with some zone of genius The best example I can give you if you go look at Brandon Smith and he is he is a business coach for his this most simple image ever because the business coach for Amazon in the logistics supply chain last mile transportation and it literally because he said that and it's a shipping container that's red and it says oh shoot What does it say now? I think it says logistics but but let me just double check is this oh I have to go look I'm so sorry. Let me tell you what it is because it's just so good. Yeah, this is logistics and just logistics and so immediately I know what he does without having a second glance and I can get him one second. It is the best example okay, but if you look at any of the clients that I've had, you can see their profiles in fact I'm gonna give a shout out here to Jason Castel he's one of my favorite profiles it's a more it's a more cluttered image and I mean that in the loving way because he actually but it shows his his his face, it shows his warmth and it shows Yeah, and there are images you can definitely pick up inside of LinkedIn. So just just the only thing here is that it's not going to make or break anything. I just want it to be interesting and I want to increase your authority and influence Okay, so like for me, I'm going to go put all my PR on there so I'm gonna say Forbes entrepreneur, Sherm Yari Glassdoor I'm gonna have that all on there Guess what, that's an authority building piece so that's all I'm trying to get is credibility and authority. Okay, so that would be my my ask for that one. All right. So let's go into what's next Okay, so I'm going to go look at your a couple other things here. These are just bonus sections for you guys. Your URL is customized and it says UX savvy. Awesome Okay. Um, I love that Ohio State's on my profile That's awesome. Okay, so now I'm gonna go look at your contact information. All right, so we have your website I know you can have more than one so that's amazing. Ooh, you have dribble on there awesome. You're Abbi you're I am I just anybody use it on these days okay. Abby  33:10But I think it's Lindsay  33:12and you know what, it has been only a month I'm sick five weeks since we've been connected it's not a nice day. Oh my goodness. Okay, so now there's another section in here where it's like your featured section and I don't know if that's limited to creators or not, but your highlights show up and highlights would be things that are happening so there's highlights and then there's activity so if you could add anything on your highlights I would love or your your featured I'd love to see you pin your posts that was really really powerful that's your dear hiring manager so the things that are most submitting a my authority so I have case studies testimonials I link to my website but the most powerful ones I put like if I like the one I talked about where I said Google's decreasing pay what do you think oh, I flamed that big time right and so um so that was that's one of my things on there because I wanted to see what people had to say about it so whatever it is it gives them another way to benchmark Okay, okay, so some extra tips here. Abby  34:09I feel like I looked at that but i i couldn't figure out how to change it I'm gonna have to play around with that a little bit Hey, Lindsay  34:15that wasn't I might be a creator thing because I'm considered a creator on the side of this platform. Alright, so I'm going down so your your profile settings appear to be open I see that you have a badge here which means that you're paying for LinkedIn that actually increases your results and let's see leadership Okay, so a couple things here a skills endorsement, so leadership is not good. As much as I did totally endorse you for that. So Abby  34:40I know 16 Lindsay  34:43Yeah, so my and I'm gonna tell you my own is awesomeness. So if you are tuning in and watching me right now, I'm going to go ahead and make it ask where you go endorse me for awesomeness. And it is because I'm quirky, right? Like awesome. This should not be a really bankable skill set. But it was one of the very first ones people the very first adopters LinkedIn actually got got the chance to create their own tag and awesome. This was one of them some shout out to Steven who gave me that tag. And it is my top ranked skill, okay, but what I want you to know the top three show up here and you can have up to 50, your goal is to get to 99 plus leadership is your number one. So I want you to think about this as you're starting to connect with people, ask them to endorse you, if you're in a networking community, ask them to endorse you. Okay, whatever that is. So Abby dreamed up hack your group there, that's the place to start asking for that. Okay. Next is recommendations. So like I have over 50, here's what recommendations are there social proof. Social proof, okay. Increasingly, increasing someone's pay increases their buy in, it can as long as they're doing purposeful work, and it's in a great environment. Absolutely. So I want to see your recommendations to be up to 20. Okay. And then the next stage here, so you are so close. When you get to 500. Abby  35:52Plus you I know I'm like little they're beaming. Guys, yes. So Lindsay  35:57right. If you're, if you're not connected, please just go connect with her. So send her a connection request, let's get her that 500. This is gamification in play on that badge. My goal for you actually, at the end of this is to be up to 2000 connections. Okay, so that's what, because that's enough of a number. And people are like, well, I only accept this. And I'm like, unless I'm trying to pitch you off, I want you to think that people do the platform. Well, so just accept people because it doesn't hurt you until you get to a place like me where I'm at 30,000. I don't have enough room for anybody else. Okay. So, but what we would rather focus on is quality versus quantity. Okay, so there is my my hacks for LinkedIn to optimize your profile. My question for you is, what is your social selling index? Have you measured it today? Abby  36:42Not today. Let me see if I can find it. Dude, do I know it didn't I just started doing me like, add, adding or following? You know, so many companies today? And oh, yeah. So you had me it's like, 20? That's a lot. I'm sending one. And following on Lindsay  37:07company, Abby  37:09like, do I even know 20 companies that I haven't already follow that I want to? So yeah, I have to find them. Lindsay  37:16If you are going through and when you're doing it, you'll see on the right hand side will give you suggested companies follow or suggested connections, take that as your opportunity to easy follow for some of them. Abby  37:27I have been Yeah, if you have any, like tips on how to find people, I've really just been been like going through like any any posts that I've liked him going through the comments and like seeing what other people have written and I'm following the people that I you know, think had something good to say or if they posted something that they like. And then as far as organizations go, like things that are industry related to me or, you know, just companies that I like or products that I use, that is Lindsay  37:53exactly what I want you to start I am literally forcing you to do things slowly at first. And I know it may not feel that slowly, but little by little and painfully because it'll become easier. So I actually do have a bunch of tips for this. But we're going to cover that inside of network Ninja, which is the session after that. Abby  38:12Okay. Sorry, give me a second here. It's like asking me to sign back in for some reason. But I am signed in Lindsay  38:24technical difficulties social selling index, I'll just give a little preview of what this is. So your social selling index is how well LinkedIn when they were trying to sell you something, and I'm going to actually recommend you buy it at one point, but they are trying to get you to buy Sales Navigator wants you to know that you do not need to buy Sales Navigator, especially not yet. But Sales Navigator has its place. But what it's measuring is how well you are effectively using the platform in a way that we can quantify. So I can tell you how good branding is. But I can actually measure it here through LinkedIn. It gives us a benchmark okay. Stacy, this is actually the what Abby's going through is intentional career design, which is kind of the the enhanced version of dream job hack. And if you want to learn about dream job hack, which is the one that's literally graduated, I had somebody yesterday came back with an offer of $270,000. Before I did my workshop, that's a workshop if you want to know that program is open now just go to dream job hack.com it's right here below and you can check it out and get access to it. Abby  39:22It says I'm at 48 which I feel like is not much different than last week yet. So Lindsay  39:26we're gonna do it so we're gonna keep increasing it. So what I'm doing is having you for 47 a week ago, at one point is still we're still moving up, okay, so don't don't take yourself too much. You also already use a platform and a lot of great ways but I promise you it's gonna continue to increase. Okay, so we're gonna say this now. We're going from 48 we're gonna try we're gonna get Abby in the 60s by the end of this. So problem. Yeah, no big deal. In fact, Jason. I would love to know where he's at. He is a super LinkedIn. He even got top 1% of posts. Going through this so he is amazing. Alright so next time What we're going to do is we're going into branding and branding is going to be the most fun one, Abby's a storyteller we're going to tell her story we're going to get bigger into this. So the next session that we have, we're gonna go live and I'm gonna talk to you about building your brand. Now if you want to know how the heck I created, I built a web a web presence I built a LinkedIn presence and I built a business that's created with the two comma club is what I just want which means I've generated seven figures inside of a single sales funnel. If you want to know the secret here are how I became a best selling author without actually selling the book but somehow people still bought it it's because of personal branding and that's what I get asked talk about I talked at Microsoft I talked at Amazon I get talked at the women's summit I've talked at the recruiting Innovation Center here in Seattle this is this is what I get paid to talk 1000s of dollars per hour we're going to actually coach you here live we're going to do it together your brand is what is the most valuable thing so when people get when they haven't invested inside of their brand, that's what's causing them to actually be stuck in their career Okay, so here's the deal, do not sacrifice the business of Lindsey anchor Abby Inc, for doing the work for some other business, okay, you need to put your business first. Everything I do is in alignment with my purpose and my business. And that may sir in turn serve other businesses. But unless you put yourself first unless you pay yourself first, unless you invest in yourself first, you will get stuck here again. So my goal here is to recession-proof you what happens you need equity in this brand. Okay, it's the most efficient skill set for executives. So that's what we're going to be covering on our next section. This is gonna be a lot of fun for you, because you're saying I can't wait for you to see how you connect it to product. So going and covering with you the next time and I can't wait to see how this one goes for you. All right. So if you are interested in continuing to follow the journey, please follow me to connect with Abby. We're going to have a live we're going on a module-by-module week-by-week basis right now. So follow us and if you are interested in figuring out how to land your six-figure dream job how to do it without applying please go to dream job. hack.com enrollment is open right now people it's right now the universe is just waiting for you to take some action to bring it to you. Abby is proof of what can change in just a few weeks with you. Okay, and I got seven different job offers as of this morning from people this program, okay? It is not magic. It is strategy. All right. Love to you all. I will see you on our next session. Bye Bye, guys.

 Ep. 40- Writing a Resume That Gets You the Interview (Live Coaching) Lindsay  00:00I'm Lindsay Mustain, and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends and visionaries who are called to make our most meaningful contribution and love what we do.  Lindsay  00:42If you're tuning in now for me go ahead and hit hashtag live. If you're catching me on the replay, go ahead and do hashtag replay that lets me keep track of who is having a conversation. So today, we're talking about what the stage that we are walking through. This is Abby Mueller, by the way, and she's amazing and wonderful, you should go follow her if you haven't already. We are doing the intentional career designing a pathway of how do we actually land our next opportunity as the position or the candidate of choice. And so last week, we covered clear clarity and clear clarity was all about where we want to go. We're really talking about our value proposition. The week before that, we talked about our mindset, which is the biggest thing I have to address with people because at this point, they feel like they've been beat down. It's like that whack a mole game, like whack a mole. How bad can we beat somebody down this process? So the top tracks that we have, and how do we increase our awareness about what we're doing and how we're almost on. Unconsciously sabotaging ourselves is probably the easiest way to describe that. And now we're talking about the resume. And so here's the deal, your resume is the ticket to the job search game, at the very highest level. And I have had I think four clients graduating this last? Oh, no, I had two job offers yesterday. So five clients graduated last two weeks. And what what if you do this the very, very highest level, you do not need to give your resume, however, you will give it to them at some point. And you want to make sure that that conversation that they've already had about you in their mind, they've already made a decision about you that it submits that that's all we're trying to get with your your resume. So I want to ask a poll to the question of the audience. Let me try that. Again. We're going to do a little quick poll here. How many seconds? Does somebody spend looking at your resume? And I think you already know obviously don't tell them? So how many seconds? Do you think that somebody has spent looking at your resume? Okay. And this is where people will be like, I spent 40 hours writing my resume. And Abby, how many of you think that you? Abby  02:48How many, how many hours did I spend on line? Lindsay  02:51This version, but in total? Abby  02:53Oh my gosh. I mean, it's got to be like, I don't know, at least 10-15 hours, I guess I don't even know like, I have no idea at this point. I've gone back and revise it so many times, like, I'm going to try this one and that nothing happened. So I'll change a couple things, and I'll send it out again. And you know, sometimes I'll tweak it just for the job that I'm applying for. And like, hopefully this sounds right, you know, do I have the right keywords in there? Or does it sound like the job description or in all have like a list of skills and you know, like, results from each position and I just kind of like trade in and out to see which combo work. So yeah, I've gone back and done this a million times different formats, like all of the above?  Lindsay  03:40It is six seconds. All right. So how many of you feel like in six seconds that somebody can easily understand your entire life's experience and really glean every insight from your resume?  Abby  03:54No.  Lindsay  03:56So and for me, I'm going to be really transparent like I am here to tell you the truth. I'm sorry that it's going to suck sometimes I'm sorry that it's uncomfortable sometimes. But I spent about three seconds looking and I'm not really looking at your second page, I am really looking for a few key areas, which has been proven through they do heat map tracking on resumes to see what people are looking at. So when hiring managers are looking when recruiters are looking when we're looking at or the whoever's interviewing you, they're looking at sort of specific things. So I'm going to ask you another question. When do you think somebody is actually going to read your resume in full?  Maybe never, but..  She's right, I even if you were writing here, I'm going to do it here right now. I'm going to show you I'm not writing her resume whatsoever. I'm not gonna read a resume even though we are going to so we do not read your resume. The person who is super invested in your resume is you. And so this is where I need you to say this is a piece of paper and this does not define me my work or my candidacy. Yeah, resume is Your ticket to the job search game, if you do not have it optimized, you're basically losing. You're basically losing the game, before you've even started. So like, you need to have this, this decision. So we have the pre frame, which is what we were talking about last week, the pre frame is a decision that happens before you've ever had a chance to really do anything that proves that decision. But we make this because we are biological beings built on tribal knowledge. That's how we survive for millennia, we make decisions on how somebody looks or appears automatically. Now I asked today I said, How many people think that you adding to like, open to work? Or that open to work profile frame? does it increase the candidate See, or does it decrease? And somebody said, and their recruiting consultant, and I want to say I appreciate the sentiment, but they're totally wrong. That, that we should not have any predispositions. And that's like saying, well, you should also not breathe, because we are human. And we have bias. There's over 150 human biases. I also have other biases, like people named Ian, there was a really mean kid in my class named Ian. And so therefore, he is make me a little concerned that does Ian have a fair shot with me? No, but knew I know that about myself. Yes, so I'm going to give him a fair shot. So there's a lot of programming that happens. And it comes from our own life experience. So what I'm telling you is that this is actually a good thing. This is a good thing. Here's why. If you understand what's wrong, we can hack it. Okay. So when we understand something's wrong, that's going to hack it in what you guys are doing is what we call the ad in, especially when we are doing things like marketing, or any kind of technology, we test things, right, we test what delivers and what works. And so everything in your resume is a test in essence, I'm going to give you the parameters here of how to optimize your resume to pass the six second test or if you're in my case, three second test. Okay. So let's, let's go a little bit deeper into this, on average, the amount of applications that we get for a single job right now is 250. Let me say that was pre, pre this recession. I know it's probably much higher, if I'm really honest. And so if you think about the number of candidates that somebody is working with, which is an individual Cruz working with 1000s of candidates, the likelihood they're going to spend time to evaluate your candidacy is slim to none. And so that's okay. You just need to know how to get your foot in the door. The other opportunity, okay. All right. So, Abby, what I'm gonna ask you, yeah, based on so you had I think, what did you say? I, this was insanely difficult. insanely difficult, despite all the time that I spent crafting and iterating on the existing version. And I'm going to go to what Daniel said is that one technical recruiter says, when you tell better stories, another recruiter says, you need those. So there is differentiating. So I'm going to tell you what wins because I wrote the book, folks, I wrote the book, I've reviewed over a million resumes, I have the research, I have the data, we proven it out 15,000 people, there's nobody who can say those same stats, okay, so that's in this space. It's why I am very, very good at what I do. So I'm sorry, that it's uncomfortable for you. But I also love you and I want you to be successful. So I'm just going to tell you the truth. I hope you don't mind. Okay. So talk  Abby  08:12Like you said, because honestly, like, I also hate writing resume, I hate it. So it's been a struggle for me. Lindsay  08:24Yeah, I was telling her I was like, I'm still gonna have to force you to do this. Because if you're going to show up here with me, if you guys will, she has this force yet, but she will sit on this. And it's like, I just want you to get this through. Because this is where you think like, if I have this now I have the perfect resume. It will all work and it doesn't Okay, so it is one of like, of the tools I'm going to give you is the least important. C heck it let me just say that again. Of all the tools and I wrote the book on it. So you would think I'm really invested in resumes I do it because you think it's the answer. And I'm telling you it's not. Abby  08:58Oh, no, I'm like, so relieved. That's not it Lindsay  09:04It is not it but it also like So tell me about went from career clarity to this week. Just talk me through that experience. Abby  09:14I feel like I like I'm relieved at all the things that you're saying because I think I've said this before, it's just like, you know, what I'm trying is not working. So like, it is logical to me and it makes sense that that's not the answer now, and I feel like even what you're saying like open to work, sending out resumes applying like it's not working. And now I feel like my my brain is doing this shift between Okay, like I have to have this, but don't get hung up on it, right? Like this resume is taking me forever, but I'm only gonna I know that I'm only going to have to do it one time, but like once I figure out how to do it, then I'm good. Like I'm good here and I can focus on other things that are more important and also I have stopped applying for jobs. So I'm not begging for work because I want I want someone to come enticed me with a good job like I my brain is taking this shift from like, why am I desperate and begging versus like Why don't you have something worth my time Lindsay  10:22Massive reprogramming if this is exactly what I'm going to if you guys are also if you're tuning in I'd love to know where you're joining me from So Mike, Danny I can't remember where you're at from Daniel Raymond is in the car. So he's got.. In Washington oh my gosh, he's here in Washington driving to Portland. That's right. Seattle, but I keep forgetting um, yeah, okay, so I'm so glad you're tuning in for this all right. So we what was obvious doing is probably sounds like madness. Crazy. Yeah, so we're, you know what? There's somebody says they're from Chicago Daniels from Ohio. Abby  11:01That's right. I should have known that I grew up in Ohio. We talked about this. Lindsay  11:05Like when you there's a lot of people, sometimes you get it confused. Yeah. No. So I'm glad you guys are tuning in here. Okay, so what I'm trying to get you to do is realize that you can play the game of applying and hoping back for it. And in fact, Jessica's hear from... Abby  11:20Jessica Me too. Lindsay  11:24So we can play that game, but the likelihood I'm just going to tell you the stat is point 4% chance that you're going to get a job offer from an application. Here's the numbers, one job 250 applications one higher point 4% Okay, so I like to say you're more likely to apply and get in to Harvard than you are to actually even get an interview from your resume. Okay, so that is my my real big thing. Okay, so I'm going to ask somebody who is gonna ask somebody who's going to be an amazing human being for me here because I've decided to also tell you what the heck goes wrong inside of job searching. We're actually gonna do a training next week next Thursday, which is dream job hack I'm going to teach you the three step system to get jobs without applying I'm gonna show you exactly what to do. I'm gonna give you the entire rulebook I'm gonna give you a workbook it's totally free. Alright, and Melissa is here from Washington Hey, so go to dream job hack dot com And so we can type that out. And that workshop is on the September 16 Okay, but let's jump into the resume so I'm breaking down beliefs around this So Daniel saying I too have stopped applying for a job I'm we're creating this revolution Okay, and what we're trying to do is increase the caliber of your candidacy Okay, so we've talked about the commodity space meaning I am just like everyone else and I'm hoping and praying that someone is like the claw machine. That's what I'm getting the image hopefully, you know, like the little aliens and Toy Story they're like Like the offer or even the resume and we're like, please pick me like let's get away from that. Oh my goodness. Raven says I'm smiling very big Abigail, so Milena watch the process with a wonderful and create oz. That's amazing that you said that about you. So okay, so let's go into the resume and like, I'm gonna I also have dark mode on my screen so we're gonna just know that um, that might be uncomfortable for some of you that you're used to seeing word and white. I was thinking that might be a challenge. So we're gonna do it right here and I'm going to critique her right now live so I'm a little Be brave and just know that everything I do is with love with the goal of helping you get to your end goal. Okay. Oh, whoa, that is the biggest truth bomb I've ever heard from a candidate. Somebody who's listening. Hitting apply gives you a false sense of being productive. Yes. It's like I saw this like he was like, when I'm sitting on the stationary bike and I'm not pedaling at the gym and people are like, what are you doing? You're like I'm on a downhill like it's it looks like you're being productive but it's not okay. So we're going to go a little bit deeper into this. Abby  14:03I want to share something while you're looking that up I had someone else contact me after one of our calls. I have a lot of people coming up and like I'm sure it's the same with you like we're getting some responses which is really cool like just to see everyone resonate, but another like bomb someone dropped on me was that leadership doesn't require crutches. But I thought was really powerful. Like we were talking about just the all the different, like excuses that people put in the way of or you can have this but this or this requires, you know, special circumstances or whatever. So yeah, if you're a leader, you don't have to rely on a process or a certain stigma or whatever it is like that you're leaning on it's it's a it's an it's a kind of an attitude, right? It's a it's a frame of mind. It's who you are. It's the way that you act, how you speak. You know, the way that you put your together it's not it's not a thing that makes you a leader. It's, you know, you don't have to rely on anyone or anything to be that. Lindsay  15:07I love that. Yeah, we talked about being like a trailblazer in essence so that exactly the pain in the ass job sorry I shouldn't be swearing but maybe a job that recruiters have. Okay, so let me just tell you, I am a recruiter through and through I'm an HR person through and through. Now I actively want to completely I have zero, I'm apathy for traditional human resources, which is a risk mitigation process, protecting your people from actually being productive inside of your own. Okay, that's actually what happens, okay. And the government has requirements to help you avoid discrimination that actually creates additional barriers for people to have success. Okay. We call those undocumented features Abby  15:47I know right, that's, I love it. Lindsay  15:50I'm going to walk you through your resume. There are some key features and I'm just gonna walk you through it. So the first thing and I write I wrote this in my best selling book, seven critical resume mistakes to avoid. The very first thing that you need to have is the basic information now Abby, you have it wrong. And you already know that you told me that this is I'm going to tell you about what what it is. She has the basics. So she has the resume template that we use. And I'm going to tell you resume templates are not created equal. Okay. Your resume does not need to be colorful, so color. Deepa, you could put it all in one little word together, I think, like a URL. Yeah. I was like she I think she got it close. She's probably doing it on her phone. So thank you so much for being here. No spaces. Yeah. And what on your resume has one goal to pass that six seconds and get you in the yes file. Okay. It's to submit the authority that we want to have and make them have an automatic Yes, that's all we're trying to get you? Or even a maybe, but just anything other than a no. Okay. Yeah. All right. So the very first thing you need to have is your header and you need to have your your name and go by like, Is your name actually Abby? Or does it Abigail? Yeah, you go by what your name is, though, it really is actually, you know, I don't know why. But let's see Ray. And it's Raymond to go by, what's your name that you want to be called. So I'll give you an example. I went by Lizzie Jo for a long time because I put my middle name on my resume because there were some out there that will tell you go by what you want to be called. So you don't get called your first a middle name. Okay. Next, you want to have your city, state and zip. All right. Go to dream job hack dot com and you can get signed up, I'm going to go through like if you want some actual I'm going to break down biases for him to break down. How you actually can get a job in five days without applying I'm going to show you the six step system to reveal the hidden and unpublished job market I'm going to show you where 80% of hires actually get hired without having to apply I'm gonna show you all of that and I'm gonna give you a ton of free resources. It is the best training that I have. And I haven't done this one since June. It Do you do not want to miss it. Okay, so I've only got 150 seats. Last time I looked at I've already had 50 taken so it's pretty crazy. There are location biases. Alright. So many locations. I know Okay, we're gonna cover some of these. I'm save these for the end, color, no color. What was it? And location bias. I'm gonna talk about this at the very end, okay. All right. So we want to have city state zip, here's why we want when we are doing, when I trade recruiting teams how to go find the highest caliber candidates, aka the purple squirrels, we use radius searching. So if you're going to end up in the, in the you will eventually if you apply, you're going to end up in this in their system, right? Like, if we find something qualified will come find you. Sometimes they do that, the only way you can do it is to actually get it right. So you wanna make sure you have your zip code in there. It also allows us to job search. Okay. All right, he just doesn't help me too much. So give me some question with, like, how do you combat it? Or is the reaches of what his ages? Just give you? context? Okay. Abby  18:45I have a question about the since we're talking about location. Yeah. And it's, I think this is relevant. And it's certainly as for me, I'm looking for remote work. So how is that it has, I guess? Do we know has it changed? And you know, I don't mind putting my location on there. But I'm not restricted to that area. Lindsay  19:01Yeah. So we like people will use we can put sometimes available for relocation, or virtual work available. But I want you to think right now that on the so when people ask me, like, how do I get virtual work? Or how do I there there are like three things that pretty much that I say we're gonna make it longer for you to do that. remote work is not one of them. If you want a C suite job, if you want to relocate internationally, or if you have a visa, those are the ones that are might not will take you six months or greater if you follow my process, but otherwise, everything right now, I would assume the default is remote, you know, okay. Assume that the employer of choice for you is going to be remote because that's what you want. And when you are the candidate of choice, do that. Have you ever had like a senior executive where they fly them in Monday through Friday to be in the office, they live in another city? Yeah, you need a choice. We will do whatever it takes. I know that that's hard to believe, but that means remote work is easily accessible option. Thank you COVID for becoming a game changer for us, okay, so don't worry about doing that. So your phone number you for sure need to have your phone number, which is a 206 number. Is it? You have a Seattle phone number. Oh, I was like how? Abby  20:16I that's how I know. That's how I know Raymond. I, my husband is from Washington, and I lived there for a couple years. And that's where I got my phone. Lindsay  20:26That's the other thing. There's another bias because I was like, Wait, what? And that was actually a bad thing. Okay, and why again, if I thought she was six, I'd be like, Oh, she's not from here. I'll talk to you about how to do location bias. Okay, okay. Abby, Miller, 411. The 401 makes me go What? But not enough where you have like, 89. And then I'd be like, there's your age, and all that crap in there. Okay. And Gmail, you actually in the tech space, you actually want to have a Gmail account? Yep. That's an actual bias. Okay. And then she has her portfolio. So what I want you to do is put LinkedIn and then hyperlink that and then why don't you put portfolio instead of your actual address? And then get both? So you've got that answer. Okay. Got it. Alright, so now we have your headline, user experience, designer, user experience designer. So I think I might have gotten twice, he says it on this one says twice, but that's where like, I catch it. But I will only catch my own, I only catch other people's errors, I can't catch my own. So I'm not a I'm not super detail oriented. That's not something I'm something you'll ever see on my resume. Okay, Abby  21:25I was trying a couple different variations. So I must have just like, copy, paste it and change it back. Well, I originally had like, a content writer, I think is what I had in there. And then I started doing like, instead of it being all writing, I was, I was trying really hard to figure out because we're covering my operations background and my design background. So I was trying to figure out how I could cover all three of those things. Which I was struggling with. So I ended up with like user experience designer, and then I had like, content architect or something like that, because information architecture is something that we deal with and design. And it had more Lindsay  22:04I like that, actually, cuz I'm like, Oh, that's interesting. And this is where I'm like, it doesn't need to be like, what I'm looking for is a baseline user experience. designer is a baseline for me to make sense. Like when I go and tell people like international career designer, it doesn't really what dream job coach usually communicates. So just something, something that makes it so they can frame it. Okay. So when I look at that, which you told me last week, I had before we did our thing, I have zero experience, but now we have passionate creative design and operational professional who transforms progress barriers, and I would go What does that mean? Because I don't know what that means, actually, into intelligence and efficient solutions. And I would say like, What does, like efficient would be like, what's the efficiency? Right? What is the outcome of the efficiency with proven results for businesses? Like what? You heard me say this, this right, good, agitating, right? And then you have such as Okay, for their husband to like, what is this good period? So like, what kind of proven results and when I think about that would be okay, reduction and expense. So like, proven cost reduction strategies. And let's see,  Abby  23:08What specific examples in this paragraph. Lindsay  23:10The very first one is just the opening paragraph, like like, anytime, when you write a pair of intent around like, a, let me try that, like a research paper, it's just painting the picture, what we're gonna experience, by the way, they're not going to read it. So we're just making it so that it makes sense for us when we tell it Okay, so I'm reading it now. But that Okay, so then, what I'm doing  Abby  23:30Here is my results that I listed after that, because I, you said put it all in there, I'm like, how do I?  Lindsay  23:35You've got it actually. So just put a period, okay, so achieved a 40% reduction in expense. And I would say 40% reduction expense totaling over $10 million a year. And then the building of the environment that launched it's I'm confused what that means. And so but an increased annual business revenue of $446.9 million. Massive Okay, and I would just go for 40 447. Don't forget, I love that you were that specific, though, because we went from zero to nothing like from nothing to that. Okay. All right. So if we add that for 370 new career positions, like is it a building an environment with like, helped create whatever it was that Abby  24:19Yeah, it was the I mean, it was this. We open new stores, we created new jobs by opening the stores and generating the revenue to support the payroll.  Lindsay  24:30Okay, that was launched new store operations, generating 375 new career positions in a single year, an increase annual business revenue. Like that's, that's massive, okay. And so now we have that so we have something that says I have more than 0% qualified, which is what we started with, okay. Now, this thing, when we were talking about testing, we're going to see when people get interested in when they talk about your resume when they interview you. That's where we'll make the tweaks. So make the tweaks like I think it could be this I think it could be that Don't you have any data to make it so we test through the data, okay? Now the other things that we had in here, so you have your skills, the skills is what I wanted you to use jobs hands. So if you haven't gone to job scan before, it's a really cool tool, and they will tell you how close you are now you I look for you to be in the 60s, I think you got 38%. So it wasn't great. It wasn't great, but what I'm looking for is what I really want. I'm gonna be honest here that they It was written by a developer, it's not and they seek out recruiter feedback. So I've been on side of the ocean. And so this is where I'm like, ah, just know it's not, it's not perfect. All we're trying to do is get past that first test. So what I'm looking for is education. section headings, yep. Okay, so we've got that workout, and it looks good. All right, hard skills down here. So the resume like brand, so didn't have anything about writing didn't have strategic directions. So you might have changed that for strategic management, I asked you to look about three different dream job descriptions to qualify, here's why. So when you are in an ETL system, there's two ways that we use this one FIFO. First, in first out tends to be how we process the recruiter workflow. The other way is that there are some that will keyword search against it, and they'll give you a gold star, or they'll rank you with a relevancy search, where you come in that either way is an acceptable way of vetting resumes, we will not look at all of them. Let me be really clear here, we will not look at all of them, which is why there are some rules for applying if you choose to apply, do you remember those? me to tell you, you remind me apply in the very first four? Yep, do not wait. Okay. Also if you can apply. So that's the first rule that Trumps all other rules. Okay, so first rule, and the first four days after that point, you're just at the very bottom of the pile is not likely to see the light of day. Okay, next is, if you choose to apply, you should always apply it with a networking strategy. That will be something we cover later on. But the next thing is you want apply early in the morning, why? First thing I want to do in the morning as a recruiter is go through the people who've applied and move on. And then I'm going to check and see which most of them are knows sorry. And then I'm gonna move on to actual sourcing people, which is what we're trying to get into is that sourcing side, okay, sourcing means I go out and find you. And then from there we're looking at Don't try to apply on the weekends, that tends to not be a very productive time. So we can see at the top of the inbox, and then the last one being combined it with a network strategy. So I don't think I put that in the right order. But that's really the thing the first four days, that's when you do it. So tell me in the chat again, when will you apply if you choose to apply and this is the only time where I'm like it's acceptable by me where you won't, I won't be like, well, you just wasted 30 minutes of your time. Okay. Yeah, what's the what's the rule? Okay, tell me in the chat. So for you, I want you to go look at these hard skills on the three different job descriptions and see what you've got that's close, or can be up level. And if you see strategic direction, remember people will lose like, client or customer or patient or whatever it like user advocate. I don't know what it could be that people use, whatever you're going to use it for create a single common denominator for this resume. It's a master resume and then you'll tweak it when someone asks you for it. Let me say that again. You will tweak it when someone asks for you. Not every time you're applying for a job because we don't use applying as our main strategy. Raymond, come back. I know it's dry though. It does have some bad connection. Somebody says first four days and in the am That's exactly right. Okay. All right. So I want you to go through and update them. Okay, so now professional experience office manager. Okay, so the first thing I'm looking at this user experience design a camera what the middle one was product, storyteller, all of that amazing. office manager. Okay, you've ended up in the no pile, Abby. So this is where we need to change the title. Now this is this is where I'm going to start to offend people. Okay. Okay. There are business titles, and there are compensation, compensation titles, okay. So business or business card titles are what you actually do. That comp comprises what you do at the highest level, let me give you an example. We have something called a customer account executive. Alright, we call them CA, CA, c 3247, whatever they are. All right. If I wrote a resume and I put my job title is ca for how many people are going to call me back? Probably no one? None? None. Okay. Now customer account executive is a very common job title. So maybe if you built that out, but if I said this is to business, a direct sales, SMB market, that would be a very different job title that would be accurate. So I don't want you to lie. But office manager is not what you did. You had some of those responsibilities. So what I want you to do is I want you to evaluate the criteria of this. Now how you can go and look at this as go look at what other job titles would be. Cuz office manager what I think about that, and I'm just gonna say for shout out to our administrative shade of folks, because they are the grease on the wheels that make a business run. However, they are seen as the lowest value inside of their professional cups with this the equivalent of like, say, like a stay at home mom, that's not real job. Whoever said that line, same thing goes with our administrative professionals. Okay. So like you can be operations specialists. That can be it. Like facilities management, also, I think was part of your role. Yeah. Yeah. And so like you did some operational alignment. So I want you to think like, you did compliance you did, you know, safety. I want you to think about what this would be at the highest level if you didn't choose what the actual job title that the company gives you. Okay, so there's compensation titles, we don't care about your marketability. Now, let me tell you why this is okay. When I post a CIA three job, what the hell do you think I'm actually posting it as? Not ca three? mall business to sales strategist? Okay, whatever the market is creating, okay, which is why job titles change, like, you could be a director at one job, you could be an SVP at a different job. They're the same job, in essence, so don't get caught on this. Okay. All right. Your scope is so much more than that. Yes. And that's where like, if it truly was, like, I just answered the phone, and I organized live in and those that's not that those things aren't valuable. But that's what I think. And does that make me think that you're qualified, and that's where we have that bias come in. So that's the first thing. Now I took off that and I actually looked at this other piece, I mean, really excited about that, like, I'd be excited about the work that you've done. Now I want to look at inside of here, like provided a safe work environment. What I want to see here is the lens of the of the user experience designer, how did you change user experience or even internal experience for this role? If I can do that, that's what I want to see. And which was operational efficiency is probably going to be your big thing, because operational efficiency and designing that is the way that there's continuity. So what we're trying to do is make sure we don't get kicked out because somebody didn't understand the continuity in our message. Does that make sense? Yeah. Okay. This is where you're in kind of hate me a little bit. And I feel like I'm interrogating you. Okay. No, it was good. But this is really good. So what I'm telling you coming here with this, this is rarely what I see. Okay. I think that like, if you have your resume in front of you as as product testing, and validation, I think there's an extra space in there. Yeah, think of your office as a user experience. That is so good. That is so good. Daniel, thank you. Okay, now, we are really good at doing this for other people, which is why you need to have a peer. So if you have somebody maybe Daniels your person to look at it and say, How do I take this and I reframe it at the highest level? So somebody asked me once, what is the if you did it without any judgment or any pre carry at all what anybody else thinks? What is it that you actually do? Or what would you call yourself, I said, I would call myself the Antichrist of human resources. And so, inside of my other programs, you will find that that is exactly what I am doing. I am trying to, like pretty much implode traditional human resources because I am, I am here to tell you all their secrets, which is why Amazon really hated me at the end. I'm here to tell you exactly how to use it to work to your behavior and how to become an advocate for yourself. Which is why in my clients, I only accept people that do good. If you're kind of a jerk. And if your bloody toes toes up on the way on the ladder, you are not my person, you should not be on this live stream. You should not be tuning in and you will get booted for my programs because I only work with people who are here as far as the highest level of integrity. Okay. So that's what I would say I want you to take that same idea without any judgement of yourself. What is it? You would truly say you did? Okay. Deepa, says yes, Lizzie. Okay. All right, planner. Okay. So planner is probably what the title was. So, Abby  33:49actually floor planner, but I took Flora there because most Lindsay  33:53companies don't call it that. Yeah. So what would we call that? Right? Which is it's probably um, what do we call this a planet? Graham style, right? Like when we Yeah, same thing. What? Was that not optimized for users? Do we know? Yeah. It's not a design strategy. Abby  34:09It's a lot of like, yeah, brand assortment. It's creating the formats for Lindsay  34:15user design. Planning, that would be something and it or canned or client or customer design. It's actually what's happening Okay, so that would be the way to do it, you're gonna need to really think about the office one, but that when I was thinking it would stick with that and then we'll keep iterating on it. Now here inside of it, your name first last. uploaded that to that, okay. And then mine on my site, which is why we always make things into a PDF. It's overlapping your, your experience onto the second page, okay, so like, I want your planner to be on one single piece design master. I love it. Our customers, our users. Exactly. So this is where like, remember, we're just trying to get past that six seconds. Like, look at this, we're not gonna read it. So that would be Yeah, so like brand image, right? So okay. I don't know, I'm adding some stuff in there. So think about it. Okay. And we'll keep going from there. Okay, but really, really good from your experience. So what I'm looking here to also is showing impact and scope, impact in scope and so 2000 and I want you to not use round numbers, like you said, 12,006 or 1264. Starfleet. Abby  35:22I felt like it was more believable if it was an actual number. And not just like, I'm throwing a whole number out there like Lindsay  35:27no, don't this exactly, it. That's the bias. So go ahead and say like, 1997. Okay, we're at vs 2000. Like, rarely do we have 2000 Abby  35:38people? Okay. It was like, Yeah, like, it was like 1987. It was like, almost, maybe maybe a little more than that after I was done. But anyway, yeah. So So I'm Lindsay  35:46looking at these numbers. And I'm like, I want you to have at least two metrics. Your billion that's on the first one, add $1 sign in front, that dollar signs, bullet points. And numbers, stop people's eyes. There's always a little, it's a second bullet point on office manager. Abby  36:05Oh, yep. Thank you Lindsay  36:07for that. And because what do you say? So Abby can quote billions and millions of dollars in impact that she has had. I think that she went sold that like she did not sell a billion dollars of lipstick, which he didn't see enabled people to be able to sell it. which counts, okay, the CEO doesn't say I sold 10,000 tubes of lipstick. They say, enable this to happen. Okay. So that's the strategic mindset. And it's hard because we like to be like, Well, I was, you can just put him all that in an interview, and I'll teach you how to do that. We're going to do that. Actually, Abby  36:36that was a challenge. Like, I was like, Can I really claim this like, Lindsay  36:41and all you do is like I was a part of it. You are? Okay. Yes, exactly. Okay. All right. So your plan or your experience looks really good. Okay. stores that measure, okay. Like store expansion project would be sort of set manager would probably be how I would do that. That would be a way to increase it. Okay. And I would say lead teams have led it I would say lead a team of 31 through that, and occluding over 100 annual new store openings, remodels. And I would like change that remodeled to be a design idea. Okay. Yeah. Oh, annual cost. Do you see how good this is? Okay. And then when you want to use million US two M's billion will be a capital B, okay. Okay, now I want you to put for the so Abby, you have a degree that's in progress, right? So and it doesn't matter where you're on progress. Just gonna say it doesn't matter where you're at. If it's been a couple years, I don't care. It's still in progress. I want you to put that actual degree program is and then you can put degree coursework in progress in parentheses or not parentheses, but in metalex, underneath Ashland, Ohio, okay. So like Bachelors of whatever it is, okay? Yep. Okay, and now we're not we're not telling a non truth. Okay. All right. You are allowed to pay yourself pat yourself on the back for doing well. Yes. Okay. And then technical skills. So the one thing here These look like a lot of design, so Ms. Office is good. I want you to actually add Ms. Like let's maybe boot this up by adding another line we can do Ms. I don't know if you've done project but it kind of project software. I would like to see Excel Excel seems to be the one and have you done anything with? Oh my gosh, Tableau have a Abby  38:18ton of Excel skills. I used it every day. Now. As a planner. Yes, I would like pivot tables and huge matrices, like, okay, like, yeah, I Lindsay  38:31think you need to brag a little bit on here. So I want you to go like pivot tables, put that as a single thing v lookups. Put that a single thing and display Ms. Excel and let's add a third line on there. Okay. Now the other thing I want to do is I want us to add another line, that professional experience we're going to add the second page says professional experience continued. And then that will balance the first and second page we want the pages to be well used. This is real estate for you. They're going to look at a couple things really on their second grade, second grade second page, which is just validate, okay, qualify and or has experience has education. And that's it. Okay, so, this you are probably if you spend an hour, I'm giving you a lot of time there. It's been an hour, this will be done. Okay, this will be done. Yeah. How do you fail? You think about what this sounds like? The cheat I don't know what it was before because I don't really care. Abby  39:18What is it like this? Yeah, it was it was I had like, a couple of bullets. I definitely and you know, being in design, like I bolded the first part of my sentence so that it would like, give him something to look at. Like, I didn't write in full sentences. It was like, brief. One line. Like, Lindsay  39:38it's not too bad. There's it because really the thing is like, just like everybody will be a little bit different. So what do people read, okay, I'm just like what they read, they read your name, I don't actually read names. I'm going to tell you what I do. I quickly how resumes are read isn't a z format. They go across the top, down to your experience across your experience. And then on the second page, do the same thing. So Really what we're looking at is your summary your headline and your summary. A quick glance at your skills and your experience second page maybe a little bit of experience in education that's it that's why it only takes me three seconds. So I'm looking okay do you have this? Do you have 12 years of experience because that's what the job description requires which by law for most of the things that we're recruiting for that in this kind of scope, I need to make sure it's fair and equitable. So you have to have the minimum qualifications. And do I make that look like I'm qualified okay. And so now Yes, I'm qualified, easy done guest pile we can move forward. Okay. Now, when we are coming with some sort of disadvantage, welcome to job searching, unless you are paint with a wide brush here unless you are 35 year old white guy, you have a disadvantage in job searching. Okay, so that means everybody you're not going to have the right experience you're gonna have the right education, you're gonna have to have been laid off, you're too old, you're too young, you're too experienced, you're not experienced, everybody faces this. So this is where I'm gonna say we're all in the same boat. Let me help you. I'm trying to reduce the amount of bias when I talk about increasing velocity, reducing your own bias is what I'm trying to get you to do here. Okay, so that's what we're going through. So what I really want you to do is always think about up leveling and advocating for yourself because you're not there and this is not a good representation of who you are. Like this doesn't even come close, like maybe 2% of who you are, is this clarity would know this about you. But what I do know about you is that I believe that you could do anything if given the right opportunity and the right training environment like you don't need to have had the experience I'll buy enthusiasm before I'll buy qualifications every day of the week. Let me say that again for the people in the back I will buy enthusiasm over qualifications every day of the week, and the right people will see that for you. So what we're trying to do is just get past that first measure that first hurdle which is do I look qualified in that three to six seconds Okay, so when you do that and we change to make the changes that we have here how confident Do you feel like now I look about 1000 times more qualified than I did when I Abby  41:54started Yeah, um, yeah, my other resume like like I I told you before like I was like I don't have metrics to show right that was my biggest struggle like I don't I don't know like I know that the company did well but I don't know what my impact was and you know when you gave me that example last week, you're like, you know, ultimate this and like pull that I'm like, oh, like just like Lindsay  42:17tell you that the amount of people things I don't know how many metrics you have in here but there's 123 Abby  42:22quite a few I tried to have something in everything you know Lindsay  42:2715 on the first page Okay, I'm looking for two under each job at a minimum because like bear but when I look at the rate all I'm doing here is I go Wow, she's qualified I just like she looks well qualified. I don't because I'm not even looking at going okay, streamline store experience actually does a pretty good that sounds pretty good. That's why I landed on and I'm like, yeah, that's the thing we don't know what the little blurbs are gonna land on so we're just trying to eliminate it and uplevel at all okay, so what I'm going to do is just teach you I teach teams how to hire the best people all I'm gonna get you to is the yes so you become the advocate for yourself Okay, all right. Okay, Abby  43:07for those of you out there who are doing this to just know that it's tough for me reading this even knowing that these results are real I didn't make anything up these really happened I read it and I'm like still feeling like it like over like a little over estimating my ability like feels feels weird to like look at that and think that Lindsay  43:29we've been conditioned to be humble dim our light to fit into a box there is no box you get to create the box here and so do you see why like mindset is the first one we have to do is break the beliefs that you have around the process and then I have to prove you that it works okay, so we'll keep going through this because this Yeah, I have no question but I'm gonna say that you I am so glad that somehow we got matched in the universe came to us this way because somebody does this work this is where people drop off so like if you're following along Abby's process it's only gonna get harder from here okay, but this is she's gonna see if you can do what she said I have this is Abby  44:08I know this has got to be the hardest part for me I promise if it's anything that's not like Lindsay  44:12writing a resume you might change your mind in networking for that yeah. Okay good. All right. So this is I want to so we would you do me a favor Would you be willing to put your resume up I want you to do the updates today put your resume up on your actual website and then I want you to go and would you be willing to show up before and after for your you can always ask me that I had before this one. Yeah, if you don't want to, you don't have to, but I'm thinking it would be really great for people to see and just do something really quick. Like here's the download, you don't have to do anything and then respond to the people who are commenting on this site. If you want to see her resume, the before and after the transformation. And you're going to this is where like your karma in the world by getting out there. Go ahead and put resume in the chat. Okay, and I might do something special for this. Most Software Development there isn't much metrics to go on but notice Daniel like and I must say it's gonna sound insulting so there's no idea what we're talking about office manager came up with 15 examples on our very first page. Okay, you have it you have it. Oh right. Abby  45:15Yeah Daniel, the companies you're developing for have results those are your results. So this Lindsay  45:22is where I'm gonna say you have two jobs in the company. Ooh, yes uh yeah. Okay, you guys want to see it? Yeah look at this now by the way Abby  45:31all right fine I'll put myself out there for your your benefit you guys Lindsay  45:36but the thing is like this is it's gonna be out there anyhow they find it and we're gonna have it but you're gonna see the change right from where she was to where she is and notice that I did not advocate for line that is in fact if you do that you for sure gonna either get fired or the universe can come back and bite you okay? So we don't lie we talk about it but you have two jobs in a company you either make money or you save money. What yes, even HR the most expensive department you know that because it's nothing nothing if I hire salespeople Guess what? I enabled an entire sales department Okay, if I reduce turnover by hiring the right people, I saved money. This is that you just have to think okay, if somebody hires me to do accounting, what do i do i mitigate risk or manage financial goals or achieve Sarbanes Oxley compliance. These are things that save money okay, and process optimization can be both so you just have to think about this. Cindy Svetlana by the way it's on resume is on LinkedIn and Facebook so yay okay. I'm so glad we get to say this so you're going to be you're we're here to show people that it's possible is the level okay so now we've taken a different lens we put it I take you in on like kind of shooting up put you on a different pedestal and a different level you're playing out before Okay, so all right yeah, Abby  46:51saying HR is expensive like traveling and growth and development and like Do you know how much it costs to open a new store or to remodel a corporate office like or to open a new one like we're spenders you guys like we spend the money Oh, okay, so this is a report well, but I still found ways that we save money like one thing I Lindsay  47:13see okay, and that's where like we have to say okay, I know how to optimize this because what you do is you're able to look at a process and you're able to see waste that's unnecessary, you're able to see what actually creates results and you're able to eliminate what's unnecessary and amplify what actually gets results. Yeah, that's the kind of thing I'm looking for you inside of your summary tick a few that gives you some clues of how to kind of change that a little bit but you're so close that what you have now as is I would just if I had to choose one thing I would just change your job title on that first one because that's that it would be enough for you to get the end up in the yes pile. This would be enough so when I'm talking talking about the pathway every single step from this point forward is enough for you to get an interview to get a job. But what I want you to do is even bigger, okay, okay. All right. So I'm going to answer some questions here on resumes. So go ahead and ask them and then I know we went through yours but let's and then I'll tell you about what to prepare for next week. And I think he did say he wants to see it. Stick by your powers Ruby says imposter syndrome. It's fine You are amazing. By the way imposters don't have imposter syndrome so if you if you have self doubt with me Abby  48:19if you're a rock star so lightbulb moment for me too when I read that like because it's so obvious when you say it but you know I would never have thought that Lindsay  48:28like the things that I've learned in my life and I try to give you it all pass if you notice I've taken everything and I've spent $150,000 on my own personal development so yeah that's that's I want to give you the access to this where you don't have to so that's why this in fact we're gonna package all this up and people be able to opt in and get all of the things that we did together so they can see the transformation of what can happen in this process because that's why I did this is I want people to know what's possible you just need to advocate for yourself and think be thankful the process is broken because you're going to see how why that works for you at the end when it hopefully I unemploy myself because I don't want to be doing this I want to process programs that we put inside for companies for you know the employees that they have to just be their own advocate for their own people but until then you still need to be your own advocate by the way even if that's the case, but until then I'm going to teach you how to do it this way Okay, yep Daniel is something I may consider let's let's say you keep showing up I feel like you I would be very inclined to look at it Abby  49:26offers resume services that's true I also Lindsay  49:30that's your what I do is actually with no cost because we keep the ones to keep the light on feed the families but the rest of it is here to help people okay. All right. So go ahead and go with questions here. So I'm going to go back to some of the ones that were the very beginning okay. So color no color. So let me just tell you when I and I'm going to this is how I would do it. I'm just walk you through what it's like for me. There How many of you have heard of decision fatigue? Abby  49:57Okay, yeah. Lindsay  49:58Have you ever gotten a lot said Just the other night to my family, I said, I don't care what you want to eat, just pick it because I can't choose. I'm at the point where I can no longer make a decision. Okay? There's a reason why Albert Einstein picked the same clothing. He eliminated decision fatigue is the reason why Mark Zuckerberg, Steve Jobs, they do these things to make decision making very simple for themselves, okay? So if a recruiter has to look at 250 resumes to go through everybody, and I was one of those recruiters, which is very rare, very, very rare. The width or all of them, like as long as it's to the point and I would usually wait and I come back and check, but I usually go through all of them. Yep. And when I get to the point where something doesn't make sense, or it's hard to see even if you're well qualified, what's the likelihood I'm going to put you in the yes pile? Abby  50:44pretty small. Lindsay  50:45It's not and I have a super important advocate. I so I would go above and beyond and I would take chances. It's actually what got me dinged a lot was I would take chances on people, it didn't look as qualified, because I knew the diamonds in the rough probably don't have the best resumes. And the people who have the best resumes were always the best qualified. Now I want to do you have you do both, like, in this way, but I would take a chance so I'd have all the Yes. And maybe pat on people have just Yes, it knows. But at the point at the very end of your resume 249. And you have a bunch of color and a bunch of diagrams, and I can't find the damn information on your resume. What's the likelihood I'm gonna put you in the yes pile? Okay. When I say is less is more like the resume. When people are like use the Canva template. I'm like, please, no, unless you are an actor, or real estate agent or a model, please stay away from that whoever designed that was a great, beautiful designer. The people who build who also love to give resume writing advice have never actually hired anybody. They took a damn class, I'm telling you hire 10,343 people, by the way, that there's a reason why I say that number, because it's very specific, you should do the same thing on your resume. Okay. I also say I've hired or helped over 15,000 people, but if I told it was like 16,747, it'd be way more powerful. So there's a reason why I do the same things that I teach you guys in my own business. But when you're going through this, you want to make it so somebody see that in three seconds, can they glean the information. So when I see a resume if you people who if she's still here, she'll tell you what I go into my I have a coaching program where we meet every week, and I critique resumes and LinkedIn and elevator pitches as part of the program. And I go in and if you look beyond, I make you do this first before we come in, but from the very beginning, I'd like to pull some basil resume up and I go, because like that is really a visual assault on my senses. I'm like, make it easy, just make it easy. And so I'm like, just make it easy. That's all you're trying to do. So when you add color, it's not it's not actually helping you stand out for the right reason what makes you stand out is when you have results and impact so format is the most important thing on your resume have the stuff in the right order. You need to have a header well you need to have your first critical information you need to have a header you need to have a summary you need to have skills you need to have your experience you need to have your education and you shouldn't have technical skills at the bottom if you're using any kind of software which if you don't I am shocked and you probably need to reevaluate whether or not that's true okay. But if you do that then I can understand Okay, so when I say color like use sparingly Navy is about the people who The only exception I've had that is when somebody has a portfolio which is not a resume Abby  53:17oh good I was gonna say mine's not me. Yeah, Lindsay  53:21well your resume is fine right? Abby  53:24Well my resume has a little bit of like I have this like dark but I don't really want to call it like a deep blue like turquoise kind of color on my red on my portfolio. So like that's like it's not all over it, but there are elements of it in my resume, a hyperlink and that sort of thing. And like yeah, it's a small line under my name. Yeah. But when people have like these like I will you give yourself a Venn diagram or when they rate themselves on their proficiency unless you were at the top proficiency I don't know why you would write yourself first off Lindsay  53:53like I was going to Abby  53:54ask you about that I'm like how what is this based on like my personal opinion of Lindsay  53:59Did you take this now this is super subjective. So so that's the first one. Let's see what else was the second question? Color no color. Um, how do you Okay, I'm going to talk about race. ageism. ageism. Okay, let me give you the really big ones. If you have over 20 years of experience, ageism. If you put your years since you're graduated, whether it's young or old, unless it's in the last two years, obviously, I didn't say anything about yours. ageism, okay. So don't volunteer information that can get you deemed okay. And take a very flattering photo. That would be the other thing, okay. So like, I don't really want to be able to, we're gonna make a decision based on your profile photo, but you're more likely to have we'll talk about this next time and the LinkedIn leverage will have more success on what a LinkedIn profile is with a photo versus not okay. All right. Let's see here. Thank you for taking a chance. Yes, hyperlinks. It's amazing hyperlinks. I'm not sure what hyperlinks is. Okay. I thought there was another question. I want us to cover. I'd like black, and maybe something that's muted, it would be like, I had one oh my god, the reason I come back I think in this resume I had, and it was literally like red and blue. And some of them it was italicized, and nothing was aligned one way or the other. And I'm like, I mean, it was like somebody vomited on this page. That's what it was the equivalent of it was so very hard. So just the big part here is, is it attractive? And the best way to do that is to find somebody who was a recruiter and ask them. Abby  55:30Okay, Lindsay  55:31so we are we're going to go into your profile next time, this is where you get to actually pick out some of your stuff. Okay, so go ahead and ask questions here. Okay, so what do you have anything for you? Abby, do you have any questions? Abby  55:43You Where do you want, you want to put some links in LinkedIn or on my portfolio, Lindsay  55:47I actually want you to do it on your, your portfolio site for now. And then we're going to add it to your LinkedIn next week. Okay, but after, after you make the changes and send it to me, okay? You want but the before and after, before and after I want you to do it on your portfolio site, I really don't want you to have to leave it out there. Abby  56:04I can create a page for it that's only accessible Lindsay  56:07by link. So Okay, perfect. That would be it and then just put it if you'd comment back to these folks here, so Okay. All right. So let's talk about what's next. Okay, so I've told you that your resume means not a quiz, you need it. Okay, you need it. And it has one choice, I'm just gonna say it, I'm going to swear for you guys. It's to believe that you are a badass. So Abby, we went from I have zero experience and qualifications. Are you at the point where you see, okay, I feel like that is yes. Your piece of marketing material for you, this is the marketing material for you as a person, that's all it is. Okay. So everything we're going to do is just to back us up for that. Now, next stage is LinkedIn, if I told you what was the most important tool, it's that one, LinkedIn is the most important tool, okay, which is guess what the best part here is, if we optimize for your resume, we just get to transfer it over which is which next stage really easy. However, there's a couple of key areas I'm going to talk about the five most important areas and LinkedIn, we're going to cover those next week. The first one is your profile photo. Okay, so I'm going to show you how to assess whether your profile photo really works or doesn't, okay, is going to be your headline. Okay, so your headline, that's where we that's the headline that's on your on your resume. But you've already done this work a little bit. So we're going to add just a little bit of tweak there. And then your cover photo. And this is where I want to see some of that beautiful design work. And so because you have that, so I want to see something that summons you, I give you a template, I'm going to talk about what how to, what we're looking for is to pre frame so what I'm experiencing on your resume, and what are on your LinkedIn profile is should be submitted by the your image, your headline, your cover photo, and then your summary. Now your summary super easy, you're just going to take what's on your value proposition and plug it in there. We're going to add to it later on. But for now, that's what we're going to start with. And then you're gonna actually put your skills on there too, I would just put your skills with emojis. We'll talk about this next week. And I don't actually care about LinkedIn. But because you're a little more advanced user, I'm going to talk about that, okay, those skills that are we talked about optimizing with the job scam, that's what I'm looking for. Okay. And then the rest of it, there's 17 sections I have you optimize inside of my program, we're gonna start with the first the first five and then for you, I'm looking at education and experience and just transfer over what you have. And then we will take a look at how it appears. Okay, so your goal here, the one thing I want to have you do is did you measure your social selling index yet? Have you done that? Okay, we're going to do it right now and I'm expecting you to have a pretty good score. social selling index is a Yeah, you're like was social? Abby  58:44How do you do that? Lindsay  58:45I'm gonna show I'm gonna give it to you right now. Okay, I'm here to help you with every every step along the way. Okay, so index LinkedIn, I have to grab it. Okay, so your social selling index measures how effectively you were actually building your brand on LinkedIn. Okay. And I love that you don't know what it is because that makes it easier for me. So I'm gonna I'm in learning all these new things. Do you have access to your phone right now? Yes, okay. I'm gonna arm Sorry. I'm gonna go send it to you on Facebook. Got it? Thank you get it to work. Let's see here. O

 Ep. 39:  Choosing What Your Next Job Is (Live Coaching) Lindsay  00:00I'm Lindsay Mustain, and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends and visionaries who are called to make our most meaningful contribution and love what we do.  Lindsay  00:42So I'm going to introduce you today because some of you have been along for the ride, some of you haven't. And this is the first of my broadcast this particular livestream series. I think I'm going to see some apologize in advance. Because I'm a human, I'm, oh, it might go rough here. But but but Abby, Abby, why don't you just give me like the quick one minute spiel of how we got to this place today where we're at and why I'm sharing your story, publicly and widely? Abby  01:12Sure. Yeah, let's I should probably have this down by now. Lindsay  01:17There might be a reason why I'm making you do that. And I want to thank you for tuning in. from Facebook. Hi. Abby  01:24Hi, guys. I was so happy you're all here with us? Um, yeah, be active in the comments. We love to see what you're saying and thinking as we're going Oh, please. That's awesome. Thanks for coming. So my my one minute spiel. So I, like many of you had a career change happen during the pandemic, there was, I worked in the same field for 16 years working corporate beauty retail. And, you know, with COVID-19, a lot of layoffs happen. And there was a reorganization eliminated my position, and I was faced with the decision of what, like, what do I do now. And I decided to go back to school during that time and train myself for a new skill in UX design, and took a boot camp and graduated in June. And I see some of my boot camp friends in the chat. So congratulations, you guys. We did it. As I went through this boot camp, and coming out of it, and looking, you know, for a new job and being on the hunt. And in this market. It I heard all these stories of how difficult it was. And I just didn't believe for myself that it was going to be the same thing. Because I've I feel like I've always been very fortunate. And so when I went into it, and I haven't gotten much of a response, and I've been putting in all this effort, I just became really frustrated and was asked to reflect on like, what, what is my journey so far? So I kind of wrote this very honest piece about what my my job hunt journey has been like. And so if you haven't read it, there's a link to it on my LinkedIn. But it's also on medium. If you're on medium. My name is Abby Mueller 411. Check it out. And yeah, it got some traction on LinkedIn. And that's how Lindsay and I got connected. She read the the piece, and it resonated with her. And it is just really in alignment with what she does, which is career design. So we hooked up and decided that other people needed to hear about what was going on. And this might be beneficial for others who are in the same boat as me looking for a job in 2021. In a new career, possibly even and yeah, just kind of hoping, like I said, to break the code last time of how to how to get past this stagnant place that we're in. Lindsay  03:39Yeah, absolutely. So there's some pain and we've been so I asked Abby, if she'd be willing to do this, like bear her soul publicly and do this in front of everyone. So first off huge, huge props to that because I said like, do you mind if I give you a publicly and walk you through the intentional career design process? I had somebody who recently started me, they're like, Oh, my, the person I was interviewed a whole bunch of job coaches, and they were so focused on what's the next title? What's the next company and I'm like, you missed the whole point of what we're trying to do here, which is get into doing work that truly matters that fills our soul that lets us actually do work that we feel energized and excited about. It's not about a job title. It's not about a particular company. It's all about what I want to do with my life. And now I wanted a lot of times people here they want to take control of their career trajectory. They want to find something that's really meaningful. The next thing is okay, now I want to work for an employer that models the values that I have. And then last actually like to be paid really well for what I do because I I'm worth it. And so that's what I teach. I'm not teaching you how to get a better job. There are a million people out there there's a reason why I'm the best in the world at what I do and I am willing to say it, I have 1000s of testimonials. I mean there is people who pop on here all the time to talk to you about what the results are working with me so and obviously that I don't ever have these people I Even though they're coming, they just come and show up. And so what what I'm going to do is walk Abby through this process. And so last week, we did. Well, she said last week, technically it was this week it was earlier this week. That was the most important thing about this is getting in the right headspace. Because if you believe that you were a victim here, if you believe that you don't have control of your circumstances, if you're doing things that limit, your, you know, energetic vibration really, honestly, is what I'm going for. If we raise that and you believe that you're capable, that you understand your worth, and that you believe that you can do this, then the rest becomes an act of of true courage and faith and walking through the process of the strategy. But if I neglect your mindset, which is what most job coaches do, then you're going to fall through the floor, and you're going to get paused on this process. And it's just it's not, you know, how emotional it can be. I asked you to do some work this week, and I want you to be really honest here. You struggled with it, right? Abby  05:53Oh, yeah. I was doing ghost cruising right along. And then it was like, like, for this job, I go, where I'm like, I throw?  Lindsay  06:03Well, there's a lot of structure and what I do, mostly because it allows people this pathway, it's not been just a few time, you know, a few people, it's 15,000 people. So I 50,000 people that I've worked with them four years and my business, but before that I'd hire 10,000 people I looked at over a million resumes, I wrote the book. And now that we've had, you know, millions of views of my content, that I know what I'm doing. So the process is pretty systemized, so that we walk through it. And what I'm doing is I want to Abby, this and she is coming. I think one thing she said this week that might resonate with people, she said, I have exactly zero years of experience. And I'm looking for how the heck I even position myself here. And of which I said, What did I say? Abby  06:48Oh, I actually have a lot of relevant experience. Yeah, I've been doing this all along. Lindsay  06:53Yes. So one of the reframes, the most powerful reframing here is that she's actually well qualified to do this work. She's done it a lot. She hasn't done it, necessarily in the same modality as this. But just like my experience in recruiting and HR delivered this process, I didn't actually teach job coaching most of my career, but what I did is I walk people through the job process. And so that's easy for a lot of people to understand that we get into the mindset here a little bit, where we think we're not qualified, or we don't know how to express what we want to do. So if you've ever struggled with this question, what do I want to be when I grow up, you're in the right place, because that Peter Pan thing that we have, or that you don't want to grow up, I want you know, you can have fun at work, you can love what you do, and you can get paid well to do it at a company that actually will treat you like you matter. So that's what we're going to go through today. So we're this module that we're going through right now is called career clarity. So I'm going to tell you that I talked about the traits of high performer earlier this week, and I'm going to I just want to say here a little bit higher. LC, Catherine, Sasheen. I always mess up her name Cuzhana, I feel like I always mess it up. So tell me how to say that Asoko totally my setup to just know that I'm doing this with love. And I'm excited to see you hear me does hear Shivani is here and William, he just lost his job. So if you, William, you're in the right place. In fact, I'm going to ask you to do me a favor, because I've extended the bootcamp. You guys have been telling me how amazing this is. And I'm so glad because when I built this, it was so powerful. And hey, Hunter, so if you would type this in somebody, especially on LinkedIn, if you're on Facebook as well, I would like you to do Oh, it's Ruby. She says clarity is number one. I don't know why it doesn't aggregate inside of here. Oh, William. Okay. Sorry. It does aggregate here. I don't know why can't see. So Ruby. But Ruby is also saying clarity is number one. And Alex says thank you for sharing. Abby Lindsay's amazing a true genius provides incredible clarity. She's changed my life. So I wishes that she's and I know Abby and I are friends on Facebook. So this is coming between my Facebook my actual business page and LinkedIn. Thank you stream yard for that. So okay, all right. Blue otter is here, Mike Wallace, and Jody is here and hunter says hi. So if you'll do this for me type dream job hacker comm slash boot camp all one word. I'll tag it on this video. And then people can go in and opt in because what I'm trying to do is get you to clarity and clarity is actually the very first thing I cover. In boot camp, believe it or not, I go straight to that mindset is most important, believe it or not, which is what goes inside of potential career design. But inside of this process, clarity is really important. So let me just tell you about why clarity matters. When we are, I'm gonna tell you a story of Alice in Wonderland, which is one of my favorite stories, in particular, the Disney movie and Alice in Wonderland, and she's going down the path and she's never been there before, right? So she comes to a fork in the road. And she's like, where do I go and the Cheshire Cat appears in the tree? And he says, or she says, Well, I don't know where I'm going with road to take. And he said, well, where would you like to go? And she said, Well, I have no idea. I've never been here before. And he said, Well, then all roads will lead you there. So without any direction, you will end up exactly where you set out for which is nowhere So this is the main strategy of why people don't have momentum in their job search, his main challenge is that they have not picked a destination. So I'm going to give you a revolutionary idea. Just pick something, just pick something, it does not matter if it is if you turn, we went north, it turned out you need to go south, you can course correct, but staying still and delete. delaying the inevitable first step is the biggest problem. And lots of people do this, because they don't have this answer. They're like, and this is not, I want you to know, Abby decided intentionally that she wanted to do something different. She wanted to take some actions into that. A lot of times people be like, Oh, I should probably get my MBA cuz then I'll be more well qualified. Folks, you'll still end up back here dealing with this same crap. I try not to swear because LinkedIn gets mad about it. They'll still deal with the same crap no matter what. So I have people come back with like three degrees. And they're like, Well, I'm not any more qualified. I have somebody who's like, they're just they've generated billions of dollars in revenue in their job, billions of dollars. No, I'm not sure I'm qualified. I have somebody who has, you know, had their their JD, they're an attorney, they also went to MIT and they still don't know what they want to do. So I'm going to tell you doesn't matter. If you have been, you know, in the world, and you've 16 years now. And then you have to start and you go back to school, or you go to MIT or you go get three master's degrees, you're still going to end up with this same crap between your ears. And so the big thing is, pick a destination and work towards that we course correct on the way okay, that analysis paralysis, yes. Okay, so I'm gonna put that up here, analysis paralysis, and it's a trait of a high performer, by the way, when we want perfection. And so we want to not take the wrong step. And this is gonna say, this is the failing that I had, I went to school for 10 years, not because I was a bad student, but because if I couldn't get a b plus or greater, and I couldn't get I couldn't get the most out of it. I withdraw. So I have a series of Ws on my transcript, because I didn't want to not be perfect. All right, perfect, does not get you jobs. Alright, so we need to just pick and so you might be and like, Abby, we're gonna go through her stuff right now. How was it going through this process? Because did I have you pick like a destination? First off what happened in the process? Abby  12:07No. And actually, I'm, like, so grateful that I, I found you that and you have the same kind of mindset, because for me, like I can do, I've been kind of a chameleon of sorts, like I just adapt to whatever environment I'm in. And I can find something to like about anything that I'm doing. It's really for me more about the culture that I'm in and like doing, like being around people who are passionate and excited about what they're doing. And, you know, being part of a team that that is doing something meaningful, and less about, like, Oh, well, I enter information into spreadsheets, or I don't even know, like, whatever it's gonna be, um, you know, it's less about the work itself and more about the environment for me, and that's what makes it so hard to search for a job because like, how do you read that in a job description? But yeah, it was for me, it was like, Okay, well, this is what I know what I want. I know, it makes me feel good, but makes me happy. But yeah, when you have to, I don't know, describe yourself in that place. It's really tough. So. So yeah, I think there was a lot of like, I guess I never really thought about that moments when I'm going through this career clarity curriculum, and just, just really breaking it down is tough for me, because I don't, I tend not to stop and think about myself, I guess I just want to like, go for the goal. I got this goal in mind, I'm going to get this goal. And like, that's what I'm going to do. And I don't stop to think about, you know, like, just check in with yourself. Is this actually still what you're wanting? Is it what you're going for? Yeah, and I don't know, I guess I, it's been interesting for me to just slow down and like, really focus. That's tough. Lindsay  13:49And it is I say, and I don't know, I can't remember I say I say there's a lot of Lindsay'isms along the way, but we have to slow down to go fast. So we go slow to go fast. And so we're trying to increase velocity, but we need to choose if we can go with full gung ho. But if we go in the wrong direction, we're just right. And I get that because I am asking you to slow down and I asked you things like, what do you enjoy? What have you done? And people are like, I don't know when I was like, okay, so if you don't know, then what's the likelihood Lindsay recruiter hire 10,000 people is going to know. Okay, and so I'm going to give you an example of how quickly it goes wrong. I want to tell you about the story about the most qualified person I ever really dealt with. And he said, Lindsay, I cannot get an interview. And thanks so much, Randy. He's been following me for this long so and Mohit Hi, it's great to see you. Um, he said, Lindsay, I cannot seem to even get an interview with your company. And I am a former top gun commander, which I didn't know is an actual thing. So I'm on your resume, Commander. Yeah, exactly. All right. Talk on commander for Harvard alumnus, former White House aide to two presidents and I can't Don't get a callback. All right. And I was like, well I feel really intimidated by that list of qualifications. But the bottom line question What did he do? Abby  15:14Do you know? Lindsay  15:16I'll tell you what I had to go dig into it and let me tell you I nobody bothered to talk to him because he couldn't articulate this to anybody and just know it plagues every single person. So I'm trying to deal with multimillion dollar CEOs transformative leaders I deal with executives I deal with thought leaders I deal with people along this way so being able to tell your narrative is not easy at all at all it is my secret power. I am been dubbed the Oracle genius I can tell you what you are at your highest level if you do this work with me and how you show up but he had no idea how to articulate that and so if you cannot ultimately use that I'm the horse here if you cannot lead your horse to water you can't get him to drink but if you can't even give them the path of who you are they will have no idea how to understand it so if it's struggle for you no chance will the person across from the table here so the first thing my people struggle this they don't have a narrative about who it is. So this idea is called a pre frame and the pre frame is the example of how people will view you and you know this it's the headline if you put it on you'll have it on your LinkedIn you'll have it on your your resume when you write a research paper your introduction statement it's really really powerful here okay Katherine says I have so resonate with this at this very moment Yes, so let's target. Abby  16:30Its just like  one or two things you know, when you're trying to sum up the all of your experience into like, a few sentences. Lindsay  16:38It's hard Yeah. The value proposition which is the most difficult thing you do and the most powerful thing you do inside of this I teach you guys how to write this by the way inside of dream job hack. It is the most nobody teaches us so I'm gonna give you access for free please go to dream.hack.com slash bootcamp okay. So what he ended up doing was he did supply chain but it was more powerful that what he actually did was last mile transportation so for anybody who has heard that terminology, it is the sexiest thing right now inside of the transportation industry if you've seen the blue prime now vans that entire business did not exist at that time that's been a creation of Amazon to create the answer for last mile transportation which is the last mile between where the package reaches the hub and gets to your home now when we use vendors we would overwhelm the system and so we needed to create our own solution which is why you know drones will be a thing of the future but we created that and these are businesses now that people run to deliver this I mean this whole thing so that was the sexy hook the thing that people were like oh this is I lead the horse in the water but what was not attractive is being a former top gun commander, Harvard alumnus, and White House aide to two presidents because they didn't tell me jack diddly about what it is that you do. So what you have to do is have the most powerful message the most powerful narrative and pre frame that is easily digestible by your target audience aka me recruiter looked at million resumes wrote the best selling book if you don't have that you lost okay so if you're wondering what the hell is going wrong, you missed this step okay. And I say that with love Let me help you it's right here well hold on we got it right here go get it I will teach you how to do this stuff okay. Now writing it is a whole other issue Mike's is conveying who you are and what you bring to the table in their hiring manager language ensuring is ensuring you're capturing what they need Yes, what they need, how are you the answer to the problem? People don't hire because it's like you know, it's a really great day in sunny out, I think I should go hire somebody, they, they hire because they have a need, and they have a problem. We're going to talk about all of these things. I can teach you everything about what I've done is reverse engineer how we hire the most elusive talent on the planet. How do you position yourself as such, the first thing starts with pre frame, okay, so we have a headline that goes on your profile and goes on your on your resume. And that's what we call a superpower trifecta. And so the superpower trifecta is the summary of the three skills at the highest level of who you are. The reason why we do this is we're trying to create a trifecta is three things. We're looking to create a triangle Okay, here's why a triangle is if you are and I'll give you my example. So for me, I'm a human resource person who specializes in talent acquisition. Now how special am I? I'm not not yet. Special whatsoever, right? I am here with millions of other people. I'm so generic. There's nothing that's particularly remarkable at least I've got some sort of specific like, like, thing I'm not just here's my list of qualifications at least told you what I have. But I'm not particularly different. This is the commodity market space. If you don't know what I'm talking about head into my profile, you can go back and catch our last live where I talked about being a commodity and being like sugar, granulated sugar on the shelf when you want to be the premium brand. So we don't want to do that. We want to position ourselves such so we're looking to triangulate when we try to find somebody who's lost in the woods when we do we triangulate their position. Same thing goes with your we're trying to triangulate Your job, genius in essence, so I need another skill. So the third skill I introduced into this was personal branding. And if I took that a little bit further, I could be talent acquisition. And I could be lean hiring systems and personal branding. And that would mean that I would be a candidate experience expert, okay. So what I'm looking for is some zone of what it is that you do, and it needs to incorporate where you want to be. So I can also, child qualified people can add a lot of different skills on this trifecta. So what we pick is what gives us energy. What makes us excited and motivated, don't choose crap that you don't like. So I can easily seven and somebody asked about this the other day, they're like OFCCP compliance, I'd also rather rip out my eyeball than do that job. So don't pick crap that you're well qualified for, that does not give you energy, choose things that you really enjoy. But what we're looking for is at the highest level, how do you show up and make it so that somebody is able to understand what you do not so the goal of your headline is on your profile? Okay. So from there, what did we what you found this work, and I know you've got something on your so tell me what you ended up doing. And you brought it out even further, you built out your entire LinkedIn, tell me what your superpower trifecta ended up being? Abby  21:09Well, going into this new career fields, I tried to direct it in that way. So I first said, and I mean, this is probably going to get edited probably like 100 times, I imagine because you know, we're getting stronger as we go, right. But the first level was user experience designer, product designer, which is kind of just the title, overarching title. Raymond, Oh, my God. And then content designer, content writer, which is getting a little more specific into the things that I really love to do, which is, you know, I love to be a product storyteller. So Oh, that's the first time I've heard that. Yeah. So for me, the really exciting thing is, you know, I can I can, I'm just gonna do a little brag, I can take a lot of really complex information and like psychology, and data and everything, and just consolidate it into a really beautiful story, which is compelling, and you want to read about it, you want to use it, you want to try it. So I create products that tell a story, and it engages and connects with people. And it makes me really excited. Anytime I can do that. And I get people excited about what I did for them. And it's something that they needed. It's like light bulb goes off. And it was like, I never know I needed this. And this is amazing. Like, it's so rewarding for me. So yeah, I love to take something cold, like a digital product and turn it into something really warm and inviting, like a story. So Lindsay  22:32I love this. Okay, and so, and that is to say, we started with something completely different yesterday, even right? clarity happens through action. I said that in the last session, clarity happens through action. So I'm going to make you do this. And I'm going to be like, Is that enough? Is that powerful? Does it does it answer a problem? This is the first time where I and I feel so I don't know what Abby's geniuses because she has articulated and to be able to digest it. And so now we're getting clearer, and I'm like, That's powerful. That's powerful. And so what I'm looking for is What is it? What is it that you do and now we're going to get into a little bit deeper here. We're just getting a baseline. But if you had gone and said, Well, I was an because I think he used to say I'm an office manager, right? Yep. Yeah. I know that story sound difference. That's how I was like, I looked at her and I was like, she has so much more. She has so much more power than that. Yeah. And now look at it like do you feel tell me I just the difference of that just from yesterday to today? Do you see the difference?  Abby  23:33I do. And I was I just needed I just need to get in front of someone because I know that if I can. Okay. Lindsay  23:44We tend to do this in a vacuum and then we ask people who actually have never hired anybody, or are our good friends. Abby  23:52Um, so yeah, office manager kind of a boring title right? If I'm gonna be honest, and there was a reason that I took it and I've been very strategic about the positions that I took in this one. I've always liked the company that I worked for I kind of went through several different departments because I was trying to understand how the corporate structure worked. Like how does they're all How do all the players work together and they didn't really understand it. And so I would go from team to team to team and I would learn and then move on to the next one. So for this one, I interacted with every department in the corporate structure and it gave me really amazing exposure to different teams their functionality, expanded my network and like for me, as I've gone along in my career, I tried to take on like bigger and bigger problems every time because as I felt more capable, like I just get really excited like if I can if I can take on something that is just terrifyingly large and like nail it. Oh yeah, that's so good. So um, I love that like I wanted something that was like completely out of my wheelhouse and it would force me to, you know, up my communication levels and up my exposure in the company. People are gonna know who I am because I have to make all these teams really happy in the space that they work in. And that's why I did it. And I did that. And it was great. And now I'm doing something totally, like different in designing that. But I'm in I'm designing digital products now. But I understand how the structure works. And I understand the needs of business. And I can speak to a lot of different groups of people, because I've interacted with a lot of groups of different people, and I understand different needs at different levels of the organization. And so for me, like that experience is so valuable, not only just in retail, but I'm just understanding people and people's needs, really fuels, my passion to create products that are going to help enhance our lives and make things easier, better, faster, right? We don't want to struggle, we want things that are tools that are going to help us do what we love. Lindsay  25:50Okay, so and I'm going to, I'm going to repeat back to what you said to me on Wednesday at 3:50pm. Where I mean, I want you to see it, because that's right, we have people going there's another skill, Abby is a genius. Yes, she is. How do I solve a problem? And here's the thing is that administrative professionals that they tend to get so dang, like, that's not there's a hardest job in the world of hire, by the way, like, have the jobs in the entire world. That is the hardest job. Because there's so much magic that goes inside of that. But we tend to like oh, that's not a really valuable player. It's not in the way you describe it like that, when she talks about it in this way. This is a powerful move. Okay, so she said, I have zero years of experience and no proof of results, because I'm not held a single job doing this kind of work. Now you tell me, that story has evolved. And now Do you believe what you're selling? Abby  26:42I yes. I mean, I know that I know that I can do this job. But I haven't done the job yet. I've only done it in school in theory and practice, right?  Lindsay  26:50Well, no, but you have done a job that is a...you haven't done a job description yet. And that's where things you don't like the whole point of this is people will actually create jobs for you. And they will give you the opportunity to be a product designer and storyteller that creates massive, you know, buy in and conversion and adoption for their customers. That's really what you're ultimately doing. And so when I tell that story, does that make sense of what you're actually doing? Okay, now I'm telling you about something that I would hire for because I've solved the pain. This is a little more advanced stuff. So right now I'm just trying to get you and we don't have to be close to the answer right now we just have to have something to shoot for. Because again, I just need a direction. It can be north, it can be south, but we need something because clarity comes through action. Okay, so that was the first thing. Now I'm saying, Okay, how do we back this up, okay. And so the next thing, what we're doing is creating a value proposition, and I'm gonna describe what the three parts of value proposition is. And if you would like access Hello, right here, just go down to dreamjobhack.com slash Bootcamp, and I will teach you this unit is totally free, okay? All right. So there are three parts your value proposition, when you're a business, a value proposition is about what your end result happens for your customer, your customer, your client, what's the end result of working with your business now I went back and mindset was all about, you're in the business of meeting, you're gonna have to articulate this, you're gonna have to sell the product, which is you, you have to sell your business. So what I'm looking for is three things. The first one is the I am statement, and this is the declaration to the universe that I am this thing. Not hopefully somebody picks me and they can see my worth. And maybe they'll give me a shot, you can say I am this thing that gets these kinds of results for this kind of company. So that's what we're really doing. And that's to make it so that Lindsay recruiter understands what the heck it is that you do. And I don't go okay Harvard alumnus, the former top gun commander and you give me this laundry list of tactical bs that does not increase the bottom line is just a list of job descriptions skills. No, we hire strategy at the highest level we're looking for what's the impact how you become the solution to the pain. And when you become the solution to pain people will do whatever it takes them banging down your door to get the result of hiring you because they know what you can articulate what you can do through that story. So the first thing is I am this. Second is and these are really this is I call it this and it's just stuff. Awesome Thing number one. Awesome Thing number two, okay, you can say I am the world's leading expert in intentional career design. I've helped over 15,000 people now do this in the last four years across 121 countries and six continents. That's awesome thing number one, by the way. Average result for was working with me means in nine weeks, somebody is going to graduate with $52,000 more in salary and 2.1 job offers. I can get you more in the course of nine weeks and your MBA program will cost you or make you in the first two years. Alright, that's hard to find. Now I've said that I have I have said who I am and they and the first thing people do is like Okay, cool. Prove it. Yeah, that's what I awesome thing. Number one. This is called social proof. Awesome Thing number two social proof. Okay, so if you can't articulate what it is that you do, and the result that you have Then you have nothing okay um okay so what let's go to what we had before he or not maybe beforehand because we did this work and what I do is I have you when you work inside my programs I actually spent four years developing this tool to make it Mad Libs style where I'm like input this Abby  30:18so easy just plug in yes Lindsay  30:20there's a word choose a word here's another word and put a number put a level of experience and then give me the experience here and then work on awesome thing number one work on awesome The Thing number two and even without Abby She didn't even see that there was the link for that which I'm so glad she's here because she is using literally she can say now and I'm giving you permission to say you've consulted with a seven figure business and creating a new digital product to crease adoption and success rate for her clients love it and this is let me just tell you what that was is one frickin hyperlink for the most critical thing inside of this entire module but it's not something that I caught or my designers caught she caught it okay it's Abby  31:03something I exactly so she is Lindsay  31:06somebody is going to be so lucky when he comes on board and does this and I if I was gonna be honest she could do this inside of all of my entrepreneur community and start a business right now doing this work she's qualified to do that she doesn't know she's qualified to do that and that's okay thank you by the end of this she's gonna be like I'm such a badass at this point like she I'm starting Abby  31:25there I'm like here I just need to get like here yeah the only Lindsay  31:30me believing enough reason a belief into you so that you do it okay. Randy said recap value proposition I am social proof results yes times do so awesome thing number one and two yes fears equal fellow peers or fellow humans Oh I'm so glad you said that my peers are I will tell you that little story at the end because there's some there's some really big painful stories along this way. Um Okay, so let's go into your value proposition and I want you to go like that's not start from the very beginning Let's start from where you're at today. And now we have your you've told me your story let's talk about what it is and then I'm gonna see how we can make it better okay intensity and you've already gotten the feedback once which identity two or three rounds and sometimes didn't work with me good but most the time you start out with I'm not qualified I don't know how to do this I don't know what I want to be okay Josh and that's why I will actually probably be opening dream job hack this Oh, I think it's gonna be this month so just sign up that way you get in the boot camp and you'll know when I'm going to open the enrollment for that and you can work with me like this is this dream job hack is and it's a program where you can work on your own there's other options to work with me but start there because I want you to get a taste of what I am I'm not for everybody. I'm not for everybody like I'm gonna believe in you and I'm going to love on you like love if you can't tell but there's right here love my highest value. It's a really strange thing in the HR world to say I'm going to love on somebody which is why I don't do that crap anymore. I think it's a love on people I think it's a train like he was doing and to see them as souls or families or heartbeats all those things that I'll tell you a little bit more about why I do what I do at the very end so thank you but to start with that start with the because this is a free resource and attends in those five days people transform their mindset and they understand what's holding them back Okay, so let's go to your value proposition so let's go with the I am statement and there were some things missing last time like the level of professional me years of experience so what do you got and this is where this is the most stressful thing somebody doesn't mean in fact he's willing to publicly is the biggest endorsement I can give of how brave she is. Abby  33:29Do you want me to read the original? Yeah. But okay, the I am statement and you know, we'll see because like, again, I'm glad that I get to soundboard this off of you because it's like I think it makes sense but doesn't make sense to you as somebody who's wrapping my head like Totally, yeah. Cool. So I guess I can I guess I'll read the original one if you want.Okay, go ahead. Let's do the original and then tell me what I said about it to actually afterwards. Yep. Looking at the email right now which is I guess I only went through awesome thing number one I didn't give you an awesome thing number two, so Lindsay  34:05Well, let's Okay, so we're gonna start with anything else time I had the, the least effective example that I can say with somebody came back and said, I'm a team player. And I was like, well, that does nothing and team player actually dings your hire ability by 51%. I didn't just make that up. That's actually a statistical study. So we'll talk about this next week, by the way, next Friday, we're going to talk about we're going to do her resume so she actually looks like what she really is, which is amazing. Okay, good. Abby  34:31Okay, um, alright, so I wrote I am a passionate and Creative Problem Solver who transforms challenges into life enhancing tools for businesses and their customers looking for a more meaningful and rewarding digital experience? That was my statement. Um, apparently there's some detail missing so we're gonna and my my awesome thing number one was I worked with the operational and growth and development teams in a fortune 500 company to introduce and implement a stream Instructure for their 100 annual new store expansion projects contributing to a reduction in scope of 75% in just a few years taking the process from a month long project to only five days saving the company millions of dollars year over year.  Lindsay  35:14So and what did I say on this so when we don't have the true structure because she didn't have the access to the generator so the true structure of the value proposition which is we want to say I am this level of experience well I am and it's just because you guys want to love to throw in adjectives adjective an adjective kind of level of experience with this many more than this many years of experience in doing the downstream effect of what you actually do. Awesome Thing number one awesome thing number two, so I added like here's we're gonna add a little more how many years do we have here? What's the actual impact Okay, and the second thing I came back and I would read Dd you have it in front of you because I there's a lot in there that I said yeah, so Abby  35:55On the first sentence, right I'm a passionate and Creative Problem Solver you switch that over and said maybe we do like design an operational professional since I am now a designer but I was an operations professional before so like kind of combining those things and not saying problem solver is a general term so who transforms challenges and you said like what Yeah, describing what that might be and then into life enhancing tools again like what for me I know what that is, um, you know, and then for businesses and their customers looking for a more meaningful and rewarding digital experience and then you said how do you do this both now and before So again, just adding a little more detail to that because I know what that means but that is a lot of like nice words and doesn't maybe mean anything to anyone else without example.  Lindsay  36:42And you're a storyteller so Abby has a little bit of she has a more strategic vision it's the the thing that drives me crazy is when people come in they're like I'm an admin the immediate bias is that that's not a super value out of job and I was like that's a big fat lie by the way and shout out to our all our admins I'm gonna shout to my own Becky North she's our Director of awesome and she started as my VA I would not be able to run this business without her so they have incredible power if you give them the opportunity. So why I was asking is like what you've actually done is an intersection of operations design and actually really lean processes what she really does she hasn't gotten to that point yet so I'm throwing some stuff out Abby  37:20You know, what's funny is that I couldn't get a job that I wanted because I hadn't gone through six sigma and I was like, but I'm doing everything that they train you to do. Lindsay  37:29And that's the thing is like again you don't need the the buy in you just have to be able to tell the most effective story because I've heard a million stories of people getting jobs from having a drink at a bar or on an airplane and we've hired that person before who's qualified internally because they had a better story and so the story is actually what we're doing what I'm actually teaching you now I haven't told you this Abby is I'm teaching you to believe that you are this thing and be able to articulate it because the thing is not going to be the resume of the LinkedIn it's gonna be the conversation who you are as a person that they're going to buy at the level what we're trying to do okay so when we're trying to hire somebody, I do look at their qualifications but I'm looking at it to just immediately cement the belief have already have from the conversation so everything we do from here port forward is the most important thing Oh yes, the most important language to learn is to speak math and I would say results quantitative results we can talk about that next week speaking it learning it and writing it is tough yeah we were taught to be you know, really fluffy and a lot of things and I mean like what I use I make you feel really good and so you believe enough in order to get your most highest purpose on earth? No, I teach you how to get your dream job with 2.1 job offers $52,000 more in just nine weeks which one matters there is your there is a difference both things are true one will actually get the people to tune in and one won't so that's the most yeah So Mike very very good point. Okay, so Abby, let's go a little bit deeper into it what is where are you at now? So tell me about let's go through what your example is today because this is what I want you to walk away with is this value proposition about 85% firmed up Abby  39:05So I started on the if statement and I don't know if it's better the same but Lindsay  39:10I'll keep going. I mean, you're what you're talking about notice you've gotten clarity just in this conversation?  Yep. And that you know, I'm like so excited to hear you say that it's not about my resume or about applications because like it's like soul sucking I can't I'm so happy that that's not what it's about frankly, like that just a huge relief to me. So I think and you know, I believe in myself most of the time, but I don't know how to articulate it well, which is kind of funny considering I'm a writer. Um, I just can't do that to myself. So yeah, I'm really happy.  Now you can Abby  39:47But I need a little push pointers and I will take it the rest of the way. Okay, so Well, I guess do you want me to go through the awesome thing number one Lindsay  39:58Start with the I'm statement nd what I'm doing is I want to make sure that this makes sense for the trifecta the idea of who we are pre framing ourselves as. Abby  40:07Okay, so how do we instill a little little struggling with this, but we'll see what it comes out of. So I changed it to I'm a passionate and creative design and operational professional who transforms the barriers that prevent us from success into life enhancing digital solutions for businesses and their customers who want an intuitive and effortless, effortless way to accomplish their goals. Lindsay  40:26Okay, so there are some really powerful things and there's some what I call, and just No, I, I absolutely adore you, but I call them America answers. And that's where he goes, what is it that I want my platform to be at? I'm like, World Peace makes me think congeniality, world peace, and so Okay, so I am, I want to hear in there with this many years of experience. So let's go ahead and say over 15 years of experience, and I know that goes from zero to 15. But I'm going to point out what Raymond said, this is so powerful in your mind that I went from making 1350 an hour to six figures over a conversation at lunch. personal connection is so important. In fact, it is the game changer when I teach because if you're going to rely on the old, broken jalopy system of apply and pray, it doesn't work. So how we get we have to get out of that commodity market space and learn to market ourselves as an acid and solution to pain. And what is the Alex said solution to the pain is so powerful? That's right, because if somebody says like, I have invested $150,000, in my own personal development in the last six, four years, not even six years, four years, and let me just tell you, nobody goes around like I am buying into what somebody believe what they can do not based on the list of qualifications on a piece of a document, it's going to be the relationship that really changes that. And so what I'm trying to get you to do is see the value in the relationship is actually the differentiator. So if we play, or we start to value, just like you want to be valued as a human and as a soul, as long as you can articulate that to another human soul who has more influence and authority than you do. That's how we get to those next levels. Okay. Abby  41:56Got it. Hunter. I'm really glad you asked this question. And I hope that we get to it later because I struggle with this as well. Lindsay  42:02And I think it might be actually something we follow up. So Hunter, I hope you tune in next week, because this is going to be something this I'm going to tell you it's not like I'm gonna teach you one thing it's gonna be done. This is going to be a thing that you do for the rest of your life is going to be up leveling your mindset about the impact you make, but you're right, because most times especially, we are the or we have the belief that my team did it. But if you're part of a team, you're part of the result. Okay, so you got to stand in your highest power at the highest level. Okay, go ahead. Abby  42:27Yeah. I mean, I haven't gotten we've gotten that much further only started the awesome thing number one this morning. I like I told you yesterday, I kind of got my day kind of got hijacked. So I didn't get as much work into it as I could. Lindsay  42:39Don't worry, you don't have to you whatever you've done again, you show up exactly as you are we just move forward. So don't worry. Abby  42:44So yeah, just the the first part of the sentence where I said, I worked with the operational growth and development teams, you asked how many people which I was sitting there, I'm like, how many people was that? You know, like I had never quantified that. So I counted up what I thought it might be. And it's probably honestly higher than that. But I think it was about 50. A group over a group of 50 plus cross functional partners is what I did.  Lindsay  43:05So this is where we're going to take that we're going to say if it's do you believe so? 49? Yeah, sure. So over 49, 49 and the reason why is we never lie, because one that energy when we lie, or we tell fibs that comes back to bite you and they'll get you terminated. So what I'm looking for you is the only really knows your result. Because let me just tell you, you struggle to do that. Nobody is going to be able to figure you out this information. So we don't lie because it's bad karma. And second, we'll start with the lowest. So when I say like I've hired 10,343, it's actually like 12,000. But I think a very specific number, because it's more powerful. So just pick one fricking number, okay, Abby  43:40it's totally closer. Like, it could be like a few 100 people like I don't I just don't anyway,  Lindsay  43:46If you go through this every and we're gonna go through so your resume, you're like, it turns out to be even more than that. Yeah, probably is when you think about all the work you've done beforehand. That that is probably higher than that. So don't worry, we're just looking to have one baseline, and then we can up level and upgrade as we go. Okay. Abby  44:03So I haven't gone through the like how much revenue, this is where I'm at right now I'm trying to determine because you wrote, you know, when I added design, so I collaborated with a group of over 49 cross functional partners on the operational growth and development teams in a fortune 500 company to design launch and implement a streamlined structure for their 100 annual new store expansion projects. And here you wrote, how many revenue how much revenue would this? Would these stores contribute to the top line revenue? And how many people would be impacted? I'm working on it. Lindsay  44:37Let me see if I know, how many store are there, at this company.  Abby  44:42Currently about 1200. Okay. What's that? 100 every year? Lindsay  44:49Okay, so 100 every year and how many years? Did you do that? Abby  44:54Five years, four years. Yeah. Kind of four years like... Lindsay  45:00But this is where like it was just this is we want to be so accurate on this. So just remember we're going to talk about it. Okay? So if we talk about Abby  45:14I know, open a store at the time, it's more now but I know it was it was about a million dollars at the time that I was doing it per store Lindsay  45:23There are billions of dollars. So we took the number of stores, this is how we could come up with a number by the way, that's the most accurate we can predict. In 2021. We they made $6.1 billion. Yep, now divide that by 1200. And we'll just say the average for those 100 stores is times 100. Okay, that's one year's worth. Now, do you see how we can easily quantify millions of dollars of impact by the way, I know that you're not going to be that but these stores contributed that and you're part of the team. The whole point, by the way is to cement your authority that what you do makes an impact. We'll talk about how you do that as we go deeper in here, but what we're trying to do is establish your authority. So you don't start with zero experience. Okay? In 2020, it was 7.39 in 2019 is 6.7. Okay, so and you can bring this down. Abby, if that feels like that doesn't feel like I am being really fair. Go ahead and do your own math. But what I'm trying to tell you is that it's millions of dollars. I know that Okay, so I'm always looking for people to make least six figures to millions of dollars impact in that first statement. I'm looking for number of team members, I'm looking at this, and it doesn't matter that you weren't exactly leader. And if you were you say like I helped lead a team that did this, okay, there's a structure between was used i right now, we don't put that in the resume, right. But there's truth of people who use AI and personal pronouns, where they actually use it as an individual. They're higher performers and people who are like, Well, my team did that. And so yes, the reason why we do some of these things. That's a tough switch for me. Programming everything. Abby  46:53I love that we could have like, I love the the collaboration as well, I like I know that I'm a top performer myself, but I also love being able to work with others and, and do something together because they think it's more powerful than what we can accomplish on our own. So I want to give credit there as well. But yeah, I understand right here.  Lindsay  47:09right now, we're not trying to employ the rest of your team, we're just trying to employ you. Okay, so I want you to take a stab at getting a little bit deeper here. And I want you to pick a specific number. If it's like if it's, I'd like you to choose three digits if it's more than 100 team members, like 101. So 11 of us know, I mean, like you said, Oh 100 store. Abby  47:27Oh, yeah, I work with Oh, God. Um, I mean, we were hiring, how many people at each store 40 to 60 have a staff of 40 to 60 people at each store. And I would run that project each time. So yeah, and I mean, millions of dollars of revenue, and possibly like, how many jobs did we create as well? Lindsay  47:48Okay, so and then what you're telling me is you're creating the lean process, or however it is that you want to tell me about that. So now that you say that you believe that what you do matters and that you have already been qualified to do it. And now you're presenting yourself as instead of zero experience and zero qualifications? Yeah, that is the most massive change I've seen, okay. It doesn't matter. You know, the person who's created $3 billion in annual revenue for tech 500, or top tech five company. They still struggle with this question. So it doesn't matter where you're at this, this has been changed. Okay, so that's the first thing. Now I want you to take that same idea and I want you to come up with the awesome thing number two, and this is where we're going to refine this inside of the resume. But do you see the transformation of where you were just two days ago to reprogram and so I'm always telling you to see what's at the highest level so when I tell you people I've hired 10,000 people, what I didn't tell you is that a bunch of those people actually hire the fulfillment centers, which hire two to 5000 people and six we open 30 some of those stores every day so I could go higher so I chose a number that felt more like I'm not responsible for 100,000 hires and say that I said I hired 10,000 people so choose the thing you should have read both is that because I'm I am Red Bull or do something in human form. Yeah, I'm like what is it because I don't give you wings. Why? Tell me about that. Okay, so this is the up level the whole point here. So what you have to do and again, I cannot break this down enough for you right here. So go into dream job hackathon slash boot camp, I will teach you how to do this and you are not going to be automatic. So I want you to abandon that you are going to be automatic, you are going to suck if I'm really honest, okay? And does not matter. I made the chief branding Officer of a very, very big company, nearly cry doing this. And so it is hard to stand your own truth. It's a we tend to the people who let me just give you this feedback. imposters don't have imposter syndrome. I love this. A trait of a high performer is to be feel like an imposter and it's to have been a part of a team and to not take full credit. And this is where I say it's okay to do that. It is really what you do. It's okay to brag. Little it's okay to flex a little. And as long as we don't have noticed I never say like, go ahead and lie. I never say that I say how do we do this at the highest level, if we take that frame than the rest of this woman and make it so simple that somebody cuz it's not the resume again, we've just highlighted you at the highest level we make we obliterate the objections, they have have zero experience and zero qualifications. That is the only change I am trying to make here. So I want you to be at the highest level and believe that you can do this at the true level of who you are. Abby, I'm not telling you anything that you haven't just repeated back to me, I just regurgitate it in a way that makes better sense. Okay. Abby  50:32Yep. And honestly, like, this is, like I told you, I kind of like was cruising through the first part of it. And then it just, like, started to slow down. And I was I was like, oh, man, this is getting. And at this point, I was just like, and you know, and so like, I'm glad that we're having this conversation. And other people get to hear it too. Because for me, and I told you this already, but like lesson learned, I didn't ask for the figures that I should have asked for when I you know, like, how I was at a level that I could have had access to it, but I didn't. It wasn't necessarily like, you know, head of the department, you know, wasn't the VP like with all of the facts and figures for for the company. But like I could have asked and said like, What impact did this have year over year, but I don't have that. And some of the things I'm so frustrated that I lost because when I got laid off, like I was cut off within minutes. Like, I think it was like five minutes and I had no access to anything. So like all of my work, gone like and I didn't have any like kills me know, cuz I'm like, Oh, I know. I know we did something awesome. But I don't know what Lindsay  51:37I'll talk to you about how do you always create a contingency plan but when we get to the place of career power, which is on the success path. Success path says that I have unlimited opportunities coming to me I'm doing it without applying. I'm having ongoing conversations, I've negotiated my salary. The other thing that is the checklist says I have also updated my resume accordingly. So that I am prepared for the next job, the moment the opportunity comes because I'm never gonna be in a place where I am not the person who's in control of my career destiny, that my goal is I have the worst business plan ever. I hope you never need to be again, Abby, I hope you never ever mean me again. Now I'll be here when you do. But I hope you don't I just hope you send me a whole bunch of your friends. Because what I want to do is this is the rest of your life. I'm teaching how to like I used to teach people I used to actually do this work for them. And what I did is I didn't teach people how to fish. I gave them the answer and then they didn't do anything with it. So I had to reprogram and that's why the results became more powerful. So just like I've walked the same path of up leveling what I do, same thing goes for you okay. Okay, so, Abby, how do you feel? I'm gonna tell you about what next steps and then I'm going to ask questions. So what we're doing here is, I'm going to give you the to do, I want you to go back. So bring it back. And if you can get that to me Tuesday since the holiday. Also, by the way, I don't ever want you job searching. So eight days a week, I don't know where the hell this came up is not your full time job to look for a job. Do what I do with you two hours a day, Monday through Friday, if you want to rocket launch what you have, that's the most that I want somebody doing no work. If you ever heard of the preta principle 80% of your results come from 20% of efforts that's only two hours a day and Monday through Friday and then you take off weekends and holidays. Because what matters is not your job but your family. We say that again. It's not your job it's your family now I'm trying to get you to do work that actually fills your soul so it's just as rewarding for you to be there at the during the day to at night and that transition your life feels completely holistically you up level and every every range. That's really what I teach people how to do it. I love it had somebody even this year, and he spent a whole month in Hawaii working virtually for his company was everything simply because we don't have ties to a company loyalty is a really powerful thing that keeps us small. You might know that a little bit here because they'll let you go the moment it doesn't serve them. And you always have to be taking control of your career. So I'm not saying loyalty is a bad thing. I would be brokenhearted. If you believe my company. They do regularly because I teach them how to uplevel their careers. No surprise, they get recruited away. And you and I think that I'm so proud and they send me their people and they actually most likely will actually work with me part time still, because they still want to be a part of this mission. So it's a whole other frame of what I do I preach I practice what I preach, I show you what I am do this Abby  54:17for like company leaders because I swear, like as a as a manager of people like I feel the same way and I feel like it's so rare. You know, so like, like bless you for what you do. Because like I was always so excited when someone on my team could get promoted, or you know, move on or do something that they were really excited about like that, to me is like the biggest success that I could have as a brag and so many times I felt like I was betraying my manager when I took another opportunity like it felt like a breakup and it's so difficult to have those conversations sometimes I'm like why is this so backwards? So I just Lindsay  54:57somebody leadership capability is how much their team up levels. That's true. If we see somebody move forward, I'm in there, I actually I probably will go into this at some point. But I, I do teach company leaders how to do this. In particular, I have a really big vision around destroying traditional human resources. And how do we start to invest in people and see them as true human beings. There's a reason why we've treated people so small. And as just cogs in machines. There's a reason why employees are leaving and why they're so massively unhappy. There's the three reframes, I'll teach you about that, actually, because I think it'll be really powerful. But I am consulting with business on this, because what I want to do is, we've stopped we've worked so hard to protect companies from their own people that we never even allow them to be part of a true part of a team. And so yeah, they of course, they don't have any loyalty. I have somebody right now, I just talked to you. And they're like, they're like, Oh, yeah, they like changed how we did our work, and how, what we can wear and like, they're cross training us. And I said, and you're telling me it's too late, right? And they're like, yeah, it's too late and half is already left. And so there is a way to fix this. But people have missed, they missed the forest from trees. So we'll go through that. Okay. So what I want you to do is that piece, all I immediately come back with is the the trifecta, or the trifecta solidified, and your value proposition will continue to up level and you'll get clarity, you'll continue to change it. Okay, we're going into this next week is your resume, this is going to be the part where I do not care how good your resume is, the whole purpose of it is to be that you believe that you are awesome, not the person across the table. Because if you believe you're awesome, I told you the point is, the resume just solidifies the decision we make within seconds. That's it within seconds. And so if you can do that, in less than 10 seconds, you can make yourself appear as the right qualified candidate. And the rest of the conversation is decided through the interview. And through the interview, we're going to hack that too. Okay. So don't worry about the resume piece. So I'm going to ask you a couple things here. So what? Why does this matter? Okay, so no more fluff in this America answers world peace. Or if your job, your resume looks like it's a would be perfect to hire that person who replaced you, then you have missed the point, what we're not looking for is a list of tasks, we're looking for a list of impacts, we're talking about impact in scope. So we're going to optimize for a few things one format, so in six seconds, can I tell what you actually do? And makes sense? The second is content. Okay, do I show impact and scope? Okay, so what I'm looking for is am I solution to the problem? And then last, we're optimizing it in both how we view it and what will match inside of the box for so the hiring manager says yes, the recruiter says, Yes, the system says yes, we're going to optimize for all those. That's what we're doing. And the whole point here is if you do this at the highest level, guys, you do not use your resume. People graduate from my programs all

 Episode 38- The Mindset of the Successful Job Search (Live Coaching) Lindsay  00:00I'm Lindsay Mustain, and this is the Career Design Podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being averaged in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends and visionaries who are called to make our most meaningful contribution and love what we do.  Lindsay  00:42So we're walking through, Abby, can you give me like the 92nd version of how we got to here today? And then we're gonna keep going from here. Abby  00:52So yeah, absolutely. So um, the ones who are joining to you guys already kind of know what we're talking about, I think, just career search, I had a career switch in 2021 was laid off due to the pandemic and went back to school, graduated recently and have been on the job hunt ever since. And it's been a little frustrating going through this process. For me, for the first time in over 16 years, I've been with the same company for a long, long time. So I feel a little lost in the woods, and was asked to reflect on my experience so far on this journey. And I wrote a piece that I published in medium, if you haven't checked it out, go look at it, it's posted on my LinkedIn as well. And it's just a reflection on what how I feel about the process and how it's been going for me so far, and put it up on LinkedIn. And I was blessed to have Adam Karpiak comment on it. So if you don't know him, go connect with him he's amazing. And he does a lot of really great things for those who are searching for careers to in with, you know, resume services and whatnot. So he's amazing. And he tagged me in it and just asked everyone in his network to read it, Lindsay was part of that network and that's how we got connected. And yeah, it resonated with a lot of people. And I think there's just many of us out there right now kind of feeling this. And so yeah, Lindsay asked me to be on her podcast and talk about my journey and see if we can't crack the code. Lindsay  02:21We are going to go into talking about mindset today. And I'm gonna say, mindset affects every single one of us. In fact, I'm going to be one of the things radical transparency is one of my, my mantras here. And so I'm going to tell you that somebody came back to us after last week and told me that I told Abby, that I sounded like a valley girl. Oh, my God, which is so funny, because I was. So um, I'm not really a valley girl. But let me just say, if I'm not your cup of tea, then get the heck off of here. And I don't need to hear from you anymore. The same thing goes with you in your job search that there are going to be people who are not going to resonate with you. And a lot of times we're like, What's wrong with me? Here's the deal. What's wrong with it, you is them not, not actually something wrong with you. So a lot of times, people were like, please, please pick me, I don't really care if you pick me. I know that if you decide to follow my advice, we get massive results. In fact, this first somebody just started a job after going through my program. The same program, we're actually Abby is going through right now. He had a 55% raise after being laid off for 12-15 months, 55% raised. And then I had another person who just gave notice yesterday, and she got $5,000 more than her highest end of the compensation target, which we go really high, actually, that's one of the secrets about negotiation. Stay tuned, guys, if you want to get the same kind of information, you're getting live coaching with me, literally Abby's journey here. So please make friend with her and follow me. So you can be here when I'm going live. So what I want to know what I'm telling you about is that mindset is one of the most important things in fact, when I talk about introducing mindset into what we do now, if we don't have the right mindset for success, we tend to be victims of this process. And so I am going to say something really radical right now. Life is always working for you. And I know sometimes that doesn't feel like it. It doesn't. In fact, somebody very dear to me got fired via text, yesterday. I'll go back one year ago today, I sat and some of you don't know this, but my brother was murdered in 2019. One year ago today, I sat and faced his killer and gave a deposition in court. I have chosen to see that as a chance for me to be successful and to help others because I know life is really finite. Okay. So whatever it is, life is working for you and I don't need to share all of the pain that I've had in order for you to recognize like I've been there so have you I didn't start out being awesome. That would have been amazing story. I was born I was awesome and then I've just continued to be awesome. No, I started out with a pretty privileged childhood. I watched my dad go through a layoff and then I happen to have the same thing happened in early in my career, even after being a recruiter and I learned how to kind of crack the code as Vicki said. So that's really what we're sharing today is how do we get into this process, which is somebody who's hired 10,000 people, so 10,343 people, that's what I'm gonna go through here today. And mindset is the key differentiator. In fact, if you go look, I think I talked about resiliency and job search back in circa 2016, which I was interviewed by SHRM, which is a society for human resource management, as an expert about this and resiliency is the thing and job searching that keeps you to stay above the rest. So you have to recognize that life is working. I'm going to go back to Hey, and Waseem is here from Pakistan. 3% increase and Lindsay's guidance help tremendously. And thank you so much, Vicki. So Vicki is amazing. I don't like to volunteer, if you're one of the people who've worked with me, but we have 1000s of testimonials. So this is I love these stories. That's why keeps me going. But I want you to know that nobody has to be particularly special or have a degree from you know, I don't know, yeal, or anything, actually, other than claiming your power. That's, that's what I'm going to walk you through here. And that's what we're doing with Abby. And so, in fact, I've seen some shifts, and Abby just in this last week, in some of the ways that she has approaching things and even some of the changes she's made in her her stuff now so far. So I'm going to say here, if you're not interested in what I have to say, then get the heck off my live stream, because I have no time to waste for people who aren't here to get results. Okay, same thing goes. If somebody is not treating you with respect in your life or your career, then get the heck out of their circle and recognize that that was a blessing, but they show their true colors firsthand. Okay, so I'm going to actually read to you the mantra that starts with what we do for intentional career design. So it is called the I am talent mantra, which says that I can see Oh, no, you can't see it. Well, if you were zoomed out, right behind me. The I Am talent mantra says I am human, I am not defined by a piece of paper, nor defined by a system that has been designed to set me up to fail. I persevere I believe in something better, I give, assist, uplift and empower others, I do not complain, but I take action, I understand that failure is necessary on the path to success. I give before I take I am accountable for my actions, my results and my attitude. I believe in the best in others, I rise to any challenge. And I do not make excuses. I am resilient. I have unwavering faith that I will rise above my circumstances. When I fall down, I get up and I keep moving. I believe I can help change the world for the better. So this is where I'm gonna ask you to go hashtag I am talent. If you'll do that in the chat for me, I'll know that you're here with me. And that you guys get what we're going to do at the very end, I'm actually going to give you an opportunity to join something that'll give you some free results right away. So if you want to fast track some of the work that you're doing, in fact, I've enjoyed it. And I don't know how it's been for going through dream job boot camp so far. Abby  07:57It's good. No, I think it was really helpful just to kind of, like supplemented the other things that I was doing with you as well. And I got a lot of messages from others who joined us last week that were going through it and they were you know, just what did you think of this? And then we kind of got to talk about what we were doing different and it was a really great, yeah, good, good chance to connect with some of the others who are trying like to change up, you know, whatever their, their resume or their, their profile on LinkedIn. And then we'd send it back and forth to each other, like, how does this look, you know, so it was a really cool, cool experience. I think it was definitely a few like lightbulb moments for me.  Lindsay  08:33I love that. And so Bobby has behind the scenes of not just that but like my one of my highest tier paid programs. So she the fact that this free resource it was there to give you because for those that you don't know 80% of my business is run completely for free. I do everything with the idea I given given given to literally hurts we monetize a little bit of the rest. If you want to have faster results. We keep the lights on so we can feed our family one time. It's somebody who asked me, Why don't you do this for free? And I was like, so why don't you work for free? So sorry, folks, if you want the fastest results, you end up working with me personally. So if you're wanting to know what I do want you to is results, how do you get there faster, I have opportunities to work with me individually, you can work with me to apply or you can work with me on a free basis, using some of the tools I'm going to give you and that's what we do here. So if you're wondering what's in it for me, that's what's in it for me. But having the results that I get people who make an investment in their career tend to see that others will invest in them because if they believe they're worthy of it, then others are so if you're whatever you're doing to uplevel your career that tends to be how this process goes. So I'm gonna talk to you a little bit about intentional career design. So this is one of the things that I love Steve Jobs I you know, whenever you think of him as a leader, he was very visionary. And he talked about to the crazy ones. I'm going to talk to you about what that looks like here for what what career design really is about. And it's for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles, and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We choose to redo work that truly matters aligns with our purpose. In turn, we make our lasting mark on the world. We are the dreamers, doers, legends and visionaries who are called to make our most meaningful contribution and love what we do. This is actually what we what the career design podcast is all about. So if you haven't had a chance to tune into that, please go check out I have so many resources for you guys. It's been week, every time every week, I'm interviewing people and talking with some of the most amazing people out there who are making shifts and changes and have success so that you can get results. So tune in because that's what I'm doing and hit that follow button. Okay. Alright, so let me talk to you. I'm gonna teach a little bit and then we're gonna jump in. Abby  10:53I just want to say one thing real quick.  Lindsay  10:54Yeah, go ahead, do it.  Abby  10:55Um, so that intro like blew my mind when I heard it. And so if anyone else is listening here, and it is just, like, feel super empowered by that, like, just put like a in the chat?  Lindsay  11:06Yeah, okay. Let's put a fire sign, or heck yeah, whatever it is. But let's see, let's call out the people who are the 1% of the 1%. Because most of us have been conditioned to stay small to play by the rules. And it's actually what's kept you small and being a cog in a machine when you are truly the designer of your reality. And I change that through occupation. That's how I do that. And I'm here to help you understand your true mindset like belief, which is marketability body says, awesome. So your marketability is what we're really going into inside of this. So when I talk about intentional career design, what am I really trying to do inside of this process, I'm trying to one reduce bias. So people who are being dinged for being laid off for extended period of absences, maybe you've been a stay at home mom or dad, you have been, you've had a career pivot, you are over 40 or 50, you don't have a college degree, whatever it is that your biases, there's over 150 human biases, the first thing we're trying to do intentional design is reduce bias. So slows down our process. We want to do that. So we were reducing the friction to velocity. So what we're trying to do is, this process is all about how do we streamline it. How do we become what we call the purple squirrel. And so what we're trying to do is increase that velocity. So let's get to results. Let's get it faster. Second, is to increase your power position. Okay, so low power positions means I hope to god somebody chooses me. And I'll be lucky if I make it through all this. And that is not the mindset of a successful job search. So what we're trying to do is increase our power position. So we know that we feel like we have some control in our life, which is a true like, we want certainty, that's a core human need. So that's one of them. And next is to embody that high caliber candidacy. And you have to become this high caliber candidate in order for people to what I'm really trying to get you to do is in the dream job zone, the right job, the right company at the right salary, that's really hard for some people to believe. But I mean, you've seen the results here just in what people post on the live stream, like I'm not making stuff up. This is actual real people who are talking about getting 40% increases 133% increase, or 55% increase from somebody who started yesterday, my goal is to help you get there. Abby  13:21That's the whole point of what you're saying right? Now, if you don't believe that it's possible, it's never gonna happen. Lindsay  13:26Yes, whether you think you can or whether you think you can't, you're right. It's one of my when I was in gym class when I was in elementary school, and to Henry Ford, and at one point, I ended up being homeless as a child. That was on my wall in my elementary school. And it's one of the things whether or not you believe in Henry Ford or not, like, you know, in what his he wasn't necessarily the greatest leader, but he was very visionary. And that was one of things, I realized that you are not a product of your conditions, you are a product of your decisions, no matter what pain or what place you're at, you get to choose whether or not I'm going to increase my success, or I'm going to decrease my success. And that starts with mindset. Okay, and then next is become the candidate of choice. That's aka the purple squirrel. So we're trying to become a candidate of choice. So high caliber candidacy and next level is the candidate of choice, which means that people are banging down your door to give you a job offer and we go through career power, which you may or may not recall that from last week, which is the intersection of both passion and purpose, combined with the pursuit of what you're truly aligned in your zone of genius and to uplevel your career to create profitability for both you and the business. This is the thing, it's a win win, which is why I see career designing the system of the future of how companies will amplify their talent to create massive profitability, which is by helping people enjoy what they do do work that truly matters makes their most meaningful contribution. And they actually go to work passionate, excited and energized so they don't feel like they're selling their soul for a paycheck. Okay, so that's what we're trying to do. Now. I want to break down this and you guys tell me here that are watching right now. Which one of these relate to you because I think the traits of the high performer and this is one of the podcasts I do is I talk about the pains of Being a high performer, is one you are relentless. Okay, like I do not stop achieving my goals. Okay. And I know that Abby for you, I wanted to hear from you what these ones were for you? Yeah, you're goal oriented. Okay? Next is that you validate assumptions, meaning I don't just assume that, like, people were like, I am having age bias. And I'm gonna recognize there is age bias. But most of the time when I see age bias, and that victim mentality, and just remember I say this with love, everything here is with love. That's actually not the issue. The issue is that you believe it's the issue. So you do something to sabotage yourself because you believe that is okay. They also prioritize their goals. Okay, so that means that they don't choose to put others before themselves, they actually will prioritize their goals over everything else. They're looking for long term achievement. So always going for how do I uplevel my life, even if you get knocked down a peg, or stabbin, they're always are coming back up. They are never satisfied. Ooh, Nina says here, absolute what you decide what your destiny is, is by your decisions. Yeah, I've been asking a lot of things around spirituality, because I am very spiritual and what I do, and nice is asked like, do you believe in the law of attraction, but we're whether or not you believe in law of attraction, intention is super powerful. Okay, so what you intend, we tend to hit goals that we actually set for ourselves, whether or not usually that's law of attraction or just intentions? Either way, it's a really powerful strategy. Okay. I'm hoarse being average, radio being. Right, Abby, Abby  16:30That's a killer. Lindsay  16:33Next embraces and invites change. In fact, a lot of the times where we've had our lowest moments, we actually decided to struct ourselves. And I'll tell you that intentional career design is one of those things that I did where I was, like, I'm neglecting someone's soul in the process here, it's not just about jobs. It's about destiny, actually, and how do we create a reality for yourself, and when I decided to do that collapse timeframes, people get 10 times the results in a shorter amount of time, which is pretty crazy, since that program just rolled out this year. Next is I face fail spectacularly. And that means that we are tend to like not want to try until we know that we're going to go all out. And when we go all out, we're they're gonna go amazing, it's gonna crash and burn. So we don't do anything half. We don't do anything like that. Okay. And then the other is that they understand they're in the business of meetings. And that is the most powerful thing I want you to realize you are in a business, whether or not you believe it or not, I'm going to teach you how to market that business through this strategy. And what I mean by that is that you are selling a something of value and someone is going to give you an investment, we're not trading time for money for tasks, we're trading investment for value to get a return for that business that creates profitability. And when you see yourself as that, then you realize the most powerful impact that you can make. So that's the reprogramming here,  Abby for you what was kind of a big one. Abby  17:49Um, so there was kind of like three that tied together, but like the never being satisfied and embracing, innovating change, like for me, those two really go hand in hand. Because if I'm not satisfied, I'm always looking for something else. And I know you mentioned this in your your mantra, like being average is like feels like death. Like, I just feel that if I you know, if I'm not contributing, if I'm not impactful, then like, what am I here for anyway? What is I guess? Like, if you want to get philosophical, like, what, what is my purpose if it results in nothing, right? So like, That, to me is just the worst, the worst things that could possibly come out of my life. Yeah, and I just realized, like, in the never being satisfied and embracing change, like those can be very good things. But it really depends on how you leverage that feeling. And I think going through this, I realized that, you know, in some ways, it's really good, because that means I'm open to try new things, it means that I'm constantly learning, I'm curious about life, and I will take on new challenges. And that gets me excited. But then on the other hand, if I let it overwhelm me, it turns into like, you know, just like being dissatisfied with your life in general. And feeling like I can't enjoy the the journey that I'm learning on because I never quite get where I want to go. And I sometimes don't even know what that means. But when I do achieve a goal, I can't appreciate it. Because I immediately like critiquing what I'm doing. saying like, Okay, how could I have done that better? Or, like, Where can I go next from here, and I don't even appreciate the moments that are successful. So it really kind of goes, it's like a double edged sword for me.  Lindsay  19:24Yes, I feel that one too. So we tend to the closer our goal, the less impactful it actually gets. It's another high performer of not being able to celebrate the journey, and realizing that the journey is actually what we're supposed to be celebrating and the whole point of our experience, actually, so, but it's really hard when we get to that. So for you guys that are tuning in, I'm going to actually drop a link for those that want to jump into the boot camp because if you're ready to change your mindset now and get clarity in the next steps, I want you to go to dream job hack.com slash boot camp. Okay, so I'm going to talk to you about a little bit of the mindsets in order to win okay. Mohamed has a good question. I'm just going to post this up, we're not able to cover all of this today. But in two weeks, or should say, a week from a Friday, we're going to be actually going into this piece. And if you are struggling, again, how to transform your experience two to three pages, which it's two pages, by the way, then the thing is, nobody buys your resume, yet six seconds, you cannot describe your lifetime of experience in six seconds, and then two pages. So abandon that philosophy. I'm gonna teach you more about that. So dream job hack.com slash boot camp, you'll get these answers. Each one of you, it's five days to getting success, okay. And it's the quickest like version of how to get through to a place of momentum really quickly. That's why I built that program. Okay. And it's totally free. By the way, I've extended extended the timing for that bootcamp. Okay. So here's some of the mindset. First thing is I know nothing. This is a Socrates mindset, which says, If I come, I'll tell you like, one of the things that I work inside of right now like I have a coach for energy, healing, whatever it is, that's your, you know, your fruit of the week, whatever it is that you're excited about, go ahead and own it. Okay, own it authentically you. But when I come to that, I don't come and say, Oh, I learned about this, I learned about that. I'm a student. And so in here, I want you to recognize I have hired 10,000 people I've helped 15,000 people on average, someone working with me graduates with a $50,000 pay increase, not $50,000 job, pay increase, okay? Why do they get so high? Because we have people get hundreds of 1000s of dollars, that let me tell you, they didn't do anything spectacular, except work with me and a cool clothes container for that time. So here's the thing, stop throwing away unless you have hired 10,000 people have become a best selling author and have helped 15,000 people. And if you are I don't know why you're on this live stream. Go ahead. Okay, someone else? Yeah. Once you have that, then throw away whatever you know, and start with a clean slate. So we'll come to it with the idea of I don't have anything. Next thing is the secret of success is trust the process and people will be like, well, like what if you through all this? Okay, so go back to that. I know nothing. Trust the process, that has been proven like, it's kind of like, Well, you know, maybe if I'm trying to let's say I'm trying to exercise I think I'm gonna see how well just sitting on my chair is gonna work. Because that's like another idea. I can throw out like, trust the process that you're going to need to move your body if you're trying to increase your physical fitness. Okay? Okay, so I will be your truth teller. So Abby's gonna learn things. And she said she's willing to be up here and publicly critique. So she's going to get some of that. And I've seen some of the change she's already made and things and I'm like, Yes, I don't have to critique it, because she's learning and tradable relentless learner here. And then if it was going to work, what you had already been doing, it would have frickin worked by now. Okay, so stop getting in your own way and join boot camp. Okay, that's the first thing, and then make progress or make excuses. This one's hard. Because a lot of times when I see the victim mentality, and I fall victim to this as well, like life off, things are so unfair. And guess what life is unfair, sorry, that's just how it is. Okay, I can make a list of all the things I've gone through, and no offense, but it's probably bigger than yours. Okay. So and that's not to say that your pain isn't like when people. So I'll just say like, when my brother was murdered, I still ran my business, I still coach. In fact, when I was I, there was a point where I was clearing his house out after the crime scene had come in. And I helped someone negotiate a 60% raise while I was filling up the gas in the rental car, and to return it while he was at his house. I did not stop running my business and the people who are going through the pain of job searching, I recognize that pain is just as acute for them and where they're at. So what I'm trying to say here is you get to choose whether or not you move forward, or you get to choose whether or not you choose to be a victim and have excuses, okay, and I say like I literally have a victims unit coordinator, I am technically considered a victim, I choose to see myself as a frickin survivor, okay. Also, there's no magic pill. If there was, I would sell it for you for a million dollars. Okay, so there's not a magic pill, or I would just give it to you. And the other thing is that you have bad behaviors. And you have learned along the way that are holding you back, and things that you picked up from people who say they know what they're doing. And I'm gonna throw a few stones here. There are a lot of career coaches who've taken some sort of online certification, but I've actually never hired anybody. I sat in the unemployment office during the course of my layoff in the Great Recession. And listen to somebody who had never hired anybody teach me how to job search. And when I tried to do everything that she had said, which had already been doing and thought was the answer. It didn't work. So this program came from actually breaking down the process of how I went and fault found high caliber talent that we reverse engineered it. So I'm giving you the step by step plan. Okay. All right. So here's some things the things that are going to sabotage you on the way is one other coaches. Alright, so there are some people like Adam Karpiak, you should definitely listen to Adam. Yes, you should listen to Adam. Let's go look and see Adam is one of my first endorsements and he's the like, he said, I am one of the reasons that he started posting on LinkedIn. Okay, you should listen to Adam. There are people out there who are good ones, look who I'm following if you want to get the idea. There's a lot of people who aren't Okay, and they give Kumbaya messages that are like, wouldn't it be nice if the world was better? Okay, stop like having a pity party and do something. Okay. And what I share here is about how you do something. Okay. Next is your spouse. Your spouse has a big And this is shout out to all the spouses that are there and being really supportive. Your spouse has a vested interest in your success that cannot be objective. And so they cannot give you objective feedback.  In fact, so my, when I was married, my husband went back to work after four years, and he was stay at home dad. And he's amazing partner and but I said, there's no way in Heck, I'm coaching you, you can work with someone on my team, because I am too invested in what the outcome is. And so I would choose something that would give me safety versus choosing what your actual purposes. So be careful of what your spouse's, your family is another one, your family tends to want to protect you versus and they're not job is not to support you, your job is to support you. So make sure you listen to that. That person is inside of you first, and then your self limiting beliefs, the things that you do to sabotage yourself. Okay. All right. Um, all right, I also swear a little bit, that's one of the things to know. Okay, so I'm here, I say that like, because I can't really swear on this platform. But if you ever join into my other stuff, you will see that I swear, because I'm considered the Antichrist of Human Resources. That's what I do at the highest, I want to completely destroy traditional human resources, it is about mitigating risk from our own people, which are our best asset and get we protect the company from them. And I feel like if we just did, and I'll talk about this through other stuff that I'm doing, if we created an environment where companies amplified talent, that would be a much better success versus trying to protect ourselves from companies, okay, or from our own people. That's ridiculous. And how do we make sure that whether Yeah, preach, right, whether or not for short term or long term, they should walk away, we still want them to do business with us, and we still want them to talk favorably about us, that should be the most powerful thing we do here. Okay. All right. I am going to go through, there's a lot of stuff inside of this. So we're gonna keep going. Okay, so what am I looking for you to do in your career? Well, I told you about the dream job zone, I'm going to reiterate that one, the dream job zone is the right job. And what I mean by the right job, let me just tell you, the right jobs is the moment you're in it, and it can change the next step, it can change because the company got a new leader of change, because your job got reassigned. Nothing is like static, when people are like, I want to find a job for my life. And I was like, good luck, you might want to build your own business, then Okay, and then likely, you're still not going to be able to stick in the same job, there is no job for life, you need to throw away that old mentality from the 1990s, it's not going to happen, okay, you are going to make a job change. And on average, if you want to increase your salary, like every two to three years is about the right move. I know. But this is the whole point no longer a victim in your, in your career, you're going to do this now. Okay, what I want you to do is the right job at the right company in the right company really comes down to both the supervisor and the company. So every job that you see posted out there is not the right job, okay, it's not the right company. That's part of your vetting process. So when we get into the employer, we're making them prove that they are worthy of our talent. That is the main mindset change, here, they are worthy of our talent, and that they would be lucky to have us repeat that for me in the chat for me, I am making sure that they are worthy of my talent, and they are lucky to have us okay. And what I want you to do inside of this is go to the place of last one was the right salary. So, in addition, you should be paid really well. You shouldn't be lucky to get a good job with a good company, you get paid really well. Likely you've generated hundreds, if not millions of dollars in impact for a business in your career. How is that their luck? You're lucky to have a job, they're lucky to have you this is the reprogramming we have to go through okay. All right. So the definition of what I'm trying to get you is this place of career power, which is anything that rewards you financially, emotionally, spiritually, mentally, and allows you to build a life beyond your wildest dreams. Yes, it is possible and I choose the occupation because occupation is one of the core or five core areas of wellness. This is from Gallup. And what we're trying to do here, so there's a few ways you need to know that you should never dim your light for others insecurities going through this. So don't diminish yourself stand in your truest power, and it's going to piss off the people who feel unworthy. It's gonna piss off the people who are not your tribe. So you want to stand in your power and try stop fitting yourself into a box. There is no box, we create the damn box, okay? And it's not even a box. It's some weird shape. Okay. All right. So some of us have this mindset that we're really trying to address, which is whether or not I am worthy. worthiness is the big thing. Okay. So we come into this and we're like, Okay, I'm flawed. I'm not deserving, who do I think I am, okay. And I want you to go and change your my mantras to be I am worthy. I deserve abundance and I will change the world with my gifts. If you truly believe those things, then you will do the work to make that happen. Yeah, I'm making sure they are worthy of my talent. They're lucky deserve me. The companies are lucky to have us. Yes. Preach. Okay. Abby  29:41I hope that just people can believes in this because I haven't seen anybody else. So speak up for this. Lindsay  29:45Yes. Seriously, like this is the one main reprogramming is worthiness. Okay. I'm so ready for Lindsay. I'm so glad you're here. And yeah, I had somebody recently just on my podcast, they're like, let me talk so fast. I'm super sorry. Okay. All right. So here's some key beliefs to self worth. And then we're going to after this, I'm going to transfer mindset here, there's not a lot of work in mindset except ingraining it as far as your programming, so you're going to hear your own talk tracks, which they're going to be days where I'm like, and I'm going to say, like I am, I do not teach anything, I don't have to learn by myself. I have my own coaches, I buy my own, I drink my own Kool Aid, okay? So this will be days where I'm like, I really thought today, I don't feel very good, I am a loser, whatever it is that I want to tell myself and I have these pity parties for myself, and I recognize that I do. And then I have to get and say, I am worthy. I am deserving. Look at the impact I've made. And I'm going to teach you how to do this. Everything I do through here, by the way, is about reinforcing this mindset. So by the end, you become something we call unwithable. I say it like that, because I can't say it. You're okay. With the ball. Okay, that's our that's my favorite swear word, by the way. So what I want you to know is the key beliefs around self worth is that I don't need to please anybody else. When we start giving up what other people believe in us, and this is a practice, we have to continue, I just told you about how somebody kind of made me not to make me feel bad, I chose to feel bad about that. I also believe you choose how you feel, doesn't mean it doesn't hurt just means that I choose to how I believe and I spent a little bit time going through that and realizing, yeah, I don't really care what you do until most people, the people who are criticizing you, and this happens to me in the chat, if this is you, the most people will criticize you or never doing more than you because they're too busy doing other crap. So you're not gonna find out in cardiac, probably on this live stream talking about whatever I'm doing because he's got his own stuff to do. Okay, so people who criticize you, or always have some sort of issue with you, that have issue with you are always doing less than you. And that's offensive to people who don't feel worthy about themselves. But that's not your issue. That's theirs, let them go ahead and keep it okay. I choose how I feel about myself. My actions reflect my values, okay, my internal barometer of my value is based on my alignment to my goals, values, principles and actions, not what anybody else tells me, okay, and even when i f up and you will, because I said failure is necessary in the path to success. I know that I matter, I matter. And in turn, I will do what it takes to align myself to my goals, my values, my principles, and my actions, okay? Things are always going to shift in your job search, your career is never stagnant. It's like saying that you will never change. Okay? Nobody ever can commit to that. We invite change. Okay. One of the reprogramming things they need to have you believe is that every rulebook you've been given around, this has actually lied to you. Okay? job searching is not about searching for a job creating a single page or 17 page resume and applying online, it does not work that way. It does work point 4% of the time. Sorry, true story. Okay. So what we need to believe is that I instead of seeing limits, I see potential, I don't see problems, I see opportunities, I know that I am a catalyst to my own change. I'm not focused on the here and now and looking at my long term strategic focus. I don't care about what other people are doing for like, I was not resentful about other people's success. India's normal, India's human, but really what I'm trying to do is celebrate success for there for all I really believe in abundance, and that there is enough pie to go around. In fact, let me tell you, it's at the very top, they've got enough to give, okay, I'm not tied to any particular outcome, which means I don't care how like that one conversation or anybody here who doesn't like me today, I'm tied to whether or not my clients get results and whether or not I'm making a better impact on the world. I believe that I don't win, I win through my team and my clients. And that's the difference here. Okay, I don't have a problem for every single solution. I'm always looking for solutions that we can overcome together. I know that I creates results by taking action, not just by showing up. And instead of I know it all, I'm always learning like I'm learning from Abby. And that's probably a weird thing to say when you're supposed to be coaching somebody but we learn from every single person here, okay. Okay. All right. So I'm going to jump down here because there's a lot more that comes into this, but we always one of the biggest things inside of in mindset is your self care. Okay? So if you do not put yourself first and this means, yes, mothers or people who have spouses or partners, you put you first Okay, so oxygen mask first. If you ever been on an airplane, they tell you, if the oxygen mask drops, you put it on you first. Okay? If you cannot take care of you, then How the hell can you take care of anybody else? Okay, and it is not their job. Your job, they might support you, but the only person who can take care of you is you. Hey, key. So I'm Vicki. How about Sorry, I'm Vicki. Vicki, you can tell me about yourself here too.  She's pretty excited. I was reading um, Elvie's of comments here. So tell me Abby for you. What have you tuned into for self care now in this process of really upgrading your mindset? Abby  34:54Oh my gosh, this is a big question. I think of the things that Um, we reviewed like, for me, I think it starts with my overall health. And I say that as a very general thing. So that means like physically, emotionally, mentally, you know, making sure that all those things are in the right place. There are many ways that you can shift your mindset. But for me, if I'm not taking care of myself, like you said, How can you take care of anyone else, and that doesn't mean just, you know, not just getting up and exercising, which is what I have been doing. But you know, I'm inconsistent. And I can tell when things shift, I will be, like, for example, when things are going well, it's because I woke up and I started my day, right. And I did my meditation in the morning, I did my exercise, I made myself breakfast, like, I started off on the right foot, and then from there, I can prioritize and organize my life. And on the days that are not, it's probably like, I hit my snooze button a bunch of times, didn't work out, feeling sorry for myself, like, you know, I just fall into this pattern, and it kind of spirals out. So for me, I'm really making, you know, a more conscious effort to do those things right away and just start my day, right. And then, you know, make sure that I'm thinking about it through the day and taking breaks from my screen a little bit throughout the day, just to go out and like be in the sunshine for a few minutes and brief. For me, that's really important. And, you know, taking the time to like, spend with the people who around me that energize me, and that, you know, I can share with and a lot of these guys are here for me as well. All of you guys who showed up today, like that's, I can't even tell you what that means. It's, it's like an overall, like you're frustrated together. But the fact that we're all here supporting each other is I think it's very powerful. And for me, it's very encouraging. So thank you for being here. So yeah, I'm trying to invest my time and the things that I know are going to fill my cup rather than just wallowing in self pity, you know. Lindsay  36:59And Raven says way to be authentic and vulnerable. Yes. And so authenticity and vulnerability are so so one, that's why I like Abby is here. Honestly, if she hadn't bothered to share her, her voice with the world, if she hadn't bothered to be transparent, she wouldn't have all these people who are cheering her on. So a lot of times we like to pretend that everything is okay. It is okay to say, I am not doing super great, but I'm choosing to move forward. Okay. And that's if you notice, like she said, I don't want to complain, or I don't wanna feel like I'm stuck. I know. I was like, I didn't get that at all. I just thought now how do we make the world better? Holly says she's cheering you on. So I love that. You too. Self Care is one of the big things. And I'm going to tell you that after my brother died, this was something I really struggled with, I really, really struggle with and love. People are like, wow, Lindsey, what has changed for you, like you're so much more healthy, more energized, more like able to be more consistent in everything that you do. Because running a business is just like, it is the hardest thing that to do personally, like it's the most expansive growth that I've ever seen. And I think any of my other fellow entrepreneurs will agree with that. How, what's what's changed, okay, I spent and you do not need to do this extreme, but I recommend at least one hour, three hours, three hours of self care in the morning. And here's why I have to look and I get up at five in the morning. So my little kids, when I get to the end of the day, I have something left to give them because you know what, they're the most important thing in my entire world, my job and my business and all my customers. I love you guys, you're very important to me some of my greatest accomplishments. But the thing that matters most to me is my family. There's the ones that really matter. And I mean, I tell lots of stories about my background. But I watched my dad go through an extended unemployment, he spent two years plus searching for a job and I watched his self worth completely wither away. And I'm really thankful I got to spend that time. So I'm here because my purpose is he actually went into the hospital after that job search. And he never got to walk out again.He was had inoperable brain tumor, and it's life into just a few months later. And so like I in my life been very, very hard after that, I became a homeless kid. And things were really, really challenging. So when I say like, I understand your pain, folks, I have been at the very bottom, I have been to the very bottom homeless without even a parent. So when I look at like my kids, I look and I say, they're the ones that matter most are all gonna be this little for a tiny minute. Okay, so we're gonna say an Amen. All right, so I want to say like, there's some things that we do and I love when we were like, I don't have time for this. And I was like, so and I'm gonna use an example full data because I don't watch TV. How to Game of Thrones in you can tell me that then what you're telling me is that you prioritize your entertainment over your self care. And Alright, so the first thing when we don't we, when I see people are like, I can't do this. And I'm like, if you were watching television, you have chosen something different. You have chosen that's a collective consciousness like that. Like oh, you know what is the world going on out there? Your TV is not going to uplevel your career okay? Your TV is not going to save your TV is not your family. So one stop making bs excuses second stop numbing out. And that could be through alcohol could be by hitting the snooze button it could be. And I'm not saying you don't need some time for restorative care, you should, you should and I still watch TV, there's some things I do. I'm not saying that you can't, but I limited and if you I always look at habit stacking which atomic habits is really a powerful thing. So like, I know, I can watch TV after do my dishes. Okay, like that's one of my things in order for me to get that reward. Okay. And the other thing is I do self destructive, self destructive behavior. So I'm gonna be really transparent here. When I feel really bad about my life, or whatever is going on, I will go get a Big Mac. I will go get a Big Mac at a soda two things. absolute garbage is good for which is not even that great for a little bit. And then I feel like shit and I've punished myself. So I want you to know, whatever you're doing, examine the behavior and what's the root cause of the story? You're telling yourself about it? And really, like be honest and stop hiding it. Stop making excuses. Okay. Okay. So let's see here. What? One of the things that really changed for me was when I started embracing habits and habits if you haven't picked up atomic habits, like you probably heard it a million times. It's so powerful. So habit stacking is another thing and also like consistency things like I drink a lot of water. I drink a lot of water. I've meditate I journal I set intentions. Yeah, exactly. So what I want you to think about is how do I change my mind if I can hack the first few hours of my day, when the rest of it in fact, you spend two hours just investing the beginning of your day, setting an intention, being mindful, exercising your mind exercising your body, choosing things that amplify your results versus I'm going to tune out or whatever it is that you're going to do that everyone tells you are so important. It's not so like, yeah, keetsa your legs are going I can tell you're living it. Yes. So I want you to think about what makes me feel good and do more of that. Okay, and not temporarily feel good, like a glass of wine may make me feel good. But I know that a bottle of wine doesn't okay. Choose what behaviors here that you're going to indulgent and choose for self care. And this is one thing like we've somehow especially women, women shout out to Luma shout out to the moms in particular, like Somehow, I get a shower. So I took self care, no shower is basic dignity. Okay, you get a shower. Okay, so anybody who's gonna smell it's not getting a shower regularly, please give that person some help here. Okay. Um, and the other thing here is, if you haven't ever read the book, power versus force, these are two book recommendations. Power versus force talks a lot about the different energies. We all have electromagnetic frequencies. Oh, my god, did you get it? changed my life. This book changed my life. And when I realized, like I was buying into things and grief is one of the hardest grief and shame, which are two of the things that happen in job search. When I was stopped doing that, and started resonating at a higher frequency, we tend to magnify what our successes so take a look at that book, if you haven't had a chance, cutting all the noise on radio made a big difference in my life. Yeah, the other thing I don't do is i'm a no news diet. I don't listen to the news. Because one, I literally have been the front page like of it bleeds, it leads, I have been that I have literally been, they've capitalized on my pain, they twisted my story, they've made it sound horrible when my brother was the one who was attacked and killed. And, um, it's like, I'm no longer buying into what mass media is, we have to choose what what we surround ourselves. So choose your, your, your frequency, choose your circle and choose yourself care. Those would be the big mindsets, okay. All right. So now I've got a little bit of time here. So Abby, I'm going to give you five minutes to ask your questions where you're at. And then I'm going to open up to the rest. And then we're going to talk about what we're going to do on Friday for the next thing. So the very first part here, by the way, is a lot It is low. It's really easy. When I say really easy, like I don't have people like I'm like, go ahead and write your resume. You will have that as an assignment here. But what I want you to do now is if you can change your mindset, everything else becomes exponentially easier because you realize that you're creating your own reality. Okay, go ahead, Abby. Abby  44:03Yeah, like real quick before I ask a question, though, like, I think, for me, going through this week, like you said, I feel like I've already learned so much, but I'm open to it. And I'm in a place where I finally am like, I like I have no other choice. This is where I'm going with choosing this. So it's a choice. It's a conscious choice. Like you said, you know, you can drink a whole bottle of wine or you can sit on the couch and eat like a pint of Ben and Jerry's or you can like, go do something that will actually be beneficial to you. So my, I guess word of encouragement to you guys is just pay attention to how you feel all the time. throughout the day. Start thinking about what you're doing and how that's making you feel and stop choosing the things that are making you feel bad about yourself. And yeah, we have moments, right, we're going to we're not perfect, we're human, we're gonna fall back sometimes, but um, but if you start to recognize it, it's easier to avoid right and you have to create new habits which let me just be honest, it's hard, hard work. breaking your old habits. But if you want to change if you want to feel different, you have to do something different than what you've been doing.  Lindsay  45:07So if you want to feel different, you have to be doing something different. Oh my gosh, yes. Okay, I love that. And this is where I always were checking in on mindset. I'm like, this is just you have to choose to put you first. Yeah, that's the biggest thing, you have to choose to do the oxygen mask, I don't really care what you choose. There are some things like I talked about body, brain, belief and love. These are the three or four components of what I like for people to do in their daily routine, which is, what are the mantras I do? How do I take care of my mind and my body? And then how do I express love, because love for me, you can't really see it. Opposite here. value. And so if I do all things with love, so he asked me what my secret success is, if I do all things with love, then I know and turn the universe comes back to me. And people tend to know that my heart's in a really good place. Like I'm not really, I would, in very truthful transparency, I would love to unemploy myself in what I do. I would love to, because I don't want this to be a problem for anybody. That's actually what my long term goal is very weird, backwards business philosophy. I'm not in the business of making money. I'm in the business of making a difference. But I also want to take care of my family and I want you to be able to carry bores, and that's what we do. Okay, keep going, Abby. Sorry, I didn't mean to keep cutting you off.  Abby  46:17No, that's okay. I kind of got on a soapbox for a second. But I just felt like maybe somebody needs Lindsay  46:21Oh, Fox, yes. If you can give like let's go I go hashtag Abby here. Amazing human, let's I keep telling her I was like, I'm just so thankful for her and being in my world now. Because she's just an amazing person. And she makes me better just by showing up. Abby  46:35I'm so happy you're here to. Um, if you guys feel I have to be up here being vulnerable. So if you feel like you want to share something and be vulnerable in the chat, it's a safe space here too. So, you know, tell us about you know, if you're struggling with something, or if you want to give something up, or if you want to change, feel free to share it. That is, I would love to hear about it. Lindsay  46:54I would love to hear so I'm gonna actually do that. Because you guys are gonna have a chance to ask questions. Go ahead and plug that in now like what are you struggling with? What like, what's the, and I might be telling you, I'm going to cover that in a later week. Or I might be telling you go join the boot camp for a dream job half because you're going to see a massive change in just five days. But let's go ahead and open for questions. And Abby, you go ahead and start with yours. Abby  47:15Oh, my gosh. Okay, I have a few. Let's see. Um, okay, so. Okay, I don't want to jump too far ahead. But I'll talk to you about something that happened to me this week. So I know that you mentioned kind of further along, and some of you guys might already be in this part on your career. Thanks for that. I'm lucky that you applying for jobs is not the way you get a job, right? Like it's not, it's not done that way. I don't know how it's done yet. But we're gonna find out. Lindsay  47:49Well, you guys, I promise. Abby  47:52But my question is, I know that a lot of us get approached, especially on LinkedIn with and I don't know if it's just like recruiters, or like people selling a service, or whatever it is, but we got lots of messages out there that are like, you know, I found you and your look like a perfect match for XYZ thing. And like one of two things usually comes out of it. And I've noticed this, like, for me, it's either I'll write back, and they'll say, Oh, I don't actually have a job for what you do. So it's, I mean, just spam. And then the other one is, sometimes you'll write back and then they don't respond, or it takes him like a week. And they're like, oh, sorry, I got busy. Like, what I guess is your advice on how to or whether or not to respond and how to respond to that, like, what's best practice. Lindsay  48:40I'm gonna give you a couple things here. So one, I'm just like, everything are really poor recruiters out there. And one of the things I do is I teach organizations how to actually go out and target people. If you've ever applied to this, every job with the same resume, you probably have also gotten these math, I'm not saying and one grace the other. But if you ever apply the same job, and then you get a response that's canned and sounds like what we call like a mass market message. Those it's the same thing. So I want you to we're going to change this completely in the way so I want you to think like I'm going to tell you I get reached out about collection agent rules. And so what I when I see that I don't know, what's wrong with me, or what's wrong with them. I think that's a plan. Okay, and so a lot of times when I'm going through this, the things that are not even close are I wouldn't do and people who treat you like you are one of many, like I look at my and I have a large following, but I don't say like oh, like McQueen, everything I have, you know, six figures of followers across all my platforms. I don't think I have you know, followers. I think I have 100,000 people and souls that are following me. So if they don't treat you like you're an individual, they're likely not have the same mindset that you have. So you kind of have to take away that idea that somebody is that they are going to be worthy of you or something's wrong with you. So if we take away that thing, I just want you to think like, these are opportunities that are coming into me. And they may or may not come to fruition, which is why worthiness is so important and why mindset becomes a big one. So that's the first thing is backup strategy. Okay. Second is people, one of the things that's challenging is we tend to, like, we put all our eggs in a couple of baskets. And so we always want to have like, one of the traits of a high caliber candidacy is having multiple options. So we never have all our eggs like, like this one thing, if it doesn't work out, suddenly, something like, all my plans have gone to crap. And now I'm a horrible human, Abby  50:34I have learned the hard way. Lindsay  50:38So this, sadly, like I had one client, she's like, I was just I knew this was the job for me. And everything like I knew it was and then that job, so she got to the second level or second, or second place, and then get the job. And she's I was like, so what happened with all this is what we're gonna do in a few weeks here. What happened with this, they're like, Oh, I stopped doing that, because this seemed like it was a thing. So we never stop, we never stop, I'm going to show you how to focus on what you do. By the way, do what I teach here is not about doing everything I say, for eight hours a day, two hours a day, Monday through Friday, in the course of nine weeks, I can get you those results, okay, we're talking about the freedom principle we're gonna do less is more. So in that every person that you're reaching out to connect with is going to be or that connects with you is going to be worthy of your time. And I say that because there are a lot of recruiters always have options. Yeah, Keith says, I probably see 20 message or respond to that I never hear from him again. Okay, so we are going to talk about this inside. So one, first off, go sign up for boot camp, because we're gonna change how like your optimization on your profile is one of the challenges that you're having. Second, you have to realize that there's people who are doing crap out there, and they're doing like they're sending out garbage and they're getting garbage back. I have been guilty of this, I'll tell you that recruiters get inundated. So we have to become the candidate of choice, which is what I'm going to show you through this process. So it means optimizing your profile, optimizing our story, and having really value out of connection conversations, I'm gonna teach you how to do this. In fact, you might have started some of this work already Abby, the value proposition is going to be the key here, it's going to be the secret sauce. It's also the hardest thing that you will ever do. And I had a Chief Branding Officer at a very major company who almost cried, and it was a guy while doing this with me. And if he couldn't get it together, I don't expect anybody to and I don't cry anymore. So I don't think actually, it's just I tapped on, like, I need you to show me that you're worthy of this. And people don't know how to deliver that. And so that's what I'm teaching you about the business of meeting. So once you to know one takeaway that there that anybody has any decision on yourself worth except how you choose, every event is neutral, it's either working for you. So if they don't respond to you then say that opportunity wasn't for me, okay? Or and I also want you to think that connections, especially the ones who are really heartfelt recruiters will want to make a connection, they may take a little bit of time, but when we want to get results, and we are showing up on our calendar versus theirs, we are overwhelmed as recruiters and so I also am a recruiter advocate. I believe the program that we've worked, like the system that HR is operating in, is not sustainable. And so recruiters, the ones who we typically like we believe in the human, we've somehow forgot about the human inside of businesses, but we believe in the human. That's why we got into it. But we are overwhelmed. Let me just ask you, Abby, how many do you think how many applicants do you think I worked with on a monthly basis? When I was working? Abby  53:17I got 1000s, I'm sure.  Lindsay  53:18Yeah. So far. It's been three and 6000. And I was hiring four people a month.  Abby  53:23I don't think that. Yeah, I don't I I, I mean, you've read what I wrote, like, I know that the recruiters aren't the problem. Hiring managers are not the problem, HR. People are not the problem, though, right? It's the system that they have to upgrade with the program. Lindsay  53:40Exactly, but we don't we don't have HR is not seen as a revenue generating department. So it's understaffed, and people don't place a lot of value in it, because they just don't see it. And so we've always undermined the value that has, so that makes it really hard. And so we have a really overworked system. So we need to get Oh, Vicki got a new job last week. That's amazing. I didn't really she's not sometimes not with me. So this is where I get really excited. In three years, I have people who which you should be doing, they should be about this time changing jobs. Again, we're seeing massive change. So what is don't put a lot of weight in this and know that intentional hyper targeting will be the secret of what we're going to do, we're going to find the right people which combines both influence and authority to identify our and reveal the hidden job market and I'm going to talk about this and some people and some people I really respect will say that's not true. I'm gonna say, I have I think I posted a job a long time ago with my business but I have never ever hired somebody from a job advertisement in my business and I have hired a lot of people like 50 so I'm just know that the for the right companies like I have created jobs for people we can do that. That's what I'm actually teaching you to do is how to have somebody see your value so highly, that they will create an opportunity for you. That's the end goal. So when I say like I can teach you how to land a six figure job without ever having to apply. I'm going to show you how to do that. Okay, so hang on, don't worry about the house so much right now. Exactly how you get access to the frontline, you're going to share with everybody your story so hard to sometimes get caught in that. So the big part is just No, there's nothing wrong with you the system is broken, you already know this, but for everybody else listening, and that don't put a lot of the weight in that my worthiness is depend on whether or not somebody responds to this.  Abby  55:17Yeah, 100% I know, we're kind of near the end here. But like just a couple things that came to mind. Like, what Lindsay said, it's it. It's interesting to me that the job punch for me starts with my own mindset and what I think of myself, internally, it's not where I expected to start, but certainly work. Um, so just a couple things like, you know, mentioning, taking advice from other people, be careful of that, because one thing that I realized, and I'm gonna post on resonate with any of you guys, but um, I take advice from people that I respect, but that doesn't necessarily mean that I want their life. And if I'm taking advice from people whose life is not the life that I want, then guess what I'm going to end up with their life, and it's not the life that I want.  Lindsay  56:03that is the most powerful statement there. So I'm going to tell you, I had a conversation and I love my m

 Episode 37: Dear Hiring Manager (Live Coaching - Your Deep Dive into the Intentional Career Design Pathway) Lindsay  00:00I'm Lindsay Mustain, and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business, and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do.  Lindsay  00:42I am so thrilled to have you here today, Abby, and I want to I just want to go back to a moment when I have not a lot of things come across my feet because I have a large network. And I saw a bunch of people that are in my community who absolutely believe in human beings comment on your story. And so I want to go today, we're going to talk a little bit about what's happened in your journey. And we're actually going to do some work today to triage some of the challenges that you've had and help you get past some of the barriers that you've experienced. So can you start by just introducing yourself to me and we will, we'll go from there, and helping you kind of move the dial when it comes to your job search? Abby  01:29Yeah, but I'll give you a quick little intro. So as Lindsay mentioned, my name is Abby Mueller and fun fact, my middle name is Lindsay and spelled the same way as yours, so we've got that in common too. Yeah, and just wanted to first start and just say thank you for, for doing this with me, I think this is incredible. And the more I listened to your podcast, the more I really resonate with what you're trying to do. And I think that this is gonna be really powerful. And I'm just really excited to be here and part of this journey. So yeah, just a quick little video on me. I am a newly certified UX UI designer, and subsequently 2021 career switcher, I come from an extensive background in corporate beauty retail. I live in Southern California with my husband. And you know, when I'm not designing and solving problems, solving problems with excellent design solutions. I love to paddleboard and bake and love to try new things, which is why we're here. That's a little about me. Lindsay  02:34Beautiful. So you, you wrote this really powerful post on LinkedIn. And you told me a little bit about it. So I want to kind of go back to that moment. You had kind of a forced career change, correct? Abby  02:46Yes. Yeah. So my, my educational background is in psychology, which will come into play. But like many who do something completely different. I spent the last 16 years working for a fortune 500 company, advancing my career in beauty retail, which was excellent. And I held many positions with the company and a lot of different departments, but most recently was managing the corporate facilities for the for the business, which is in Chicagoland. And I've always tried to make really smart and strategic moves as I advanced my career throughout my tenure with them and so when my husband took a position in Oceanside, California, in January of 2020, you know, I went to my leadership, and was really fortunate to have amazing leaders who supported my career growth. And, you know, we talked about like, where do we go from here, what's next for me, and we came up with this plan to transition me from a position that was at our home office to a field leadership role in Southern California. So great, next move lined up, let's go. And then of course, as we all know, the pandemic hit two months later, full force, and that shut down all of our stores and our corporate office. And I took a leap of faith. And I moved to California anyway, because that was the plan and that's where we were going. And that's what what I wanted to do. So I moved out to California, and was really fortunate to be able to manage the facilities and manage my team remotely for 10 months, thanks to some excellent support from our leadership and from the company. But I knew that wasn't to last and so I began to look into some other options, because our stores just weren't opening as quickly as we thought they might. So I knew that there there had to be something else out there, which is how I got introduced to UX design, which for those of you who don't know, it's a discipline where you approach things from like a problem solution based approach and you place users are people at the center and you're designing a solution around a person to solve a problem or meet a need for them. It's very cool, and I'm really excited to be in it now. So I went online and I was like, Okay, well, how can I become a designer, and found these boot camps. So that's where I discovered Design Lab. It was a course that I could do at my own pace, you know, in my own time and complete in six months or less, and certify myself to be a designer. So that's what I did. I was working full time, and I needed something that worked around my schedule. So I signed up, I took my first class, and then my company went through a reorganization and my position was eliminated. Day one. So as crushing as that was, and it was like, it was like going through a breakup, honestly, I had been, you know, in this relationship with this business for 16 years. And it was tough, but, but it was also like kind of a relief in a way for me, because I knew that, you know, I was going in a different direction. And it really just opened the door for me to lean into that and you know, really power through this coursework, which I did. And I graduated in June of this year from design labs. So now I can do some UX work and solve some really big problems, which is super exciting to me. And yeah, so I'm just looking for a place to plug in and do some meaningful work with people who are passionate about what they do. Let's go okay,  Lindsay  06:13I love that. So huge, powerful reason up-leveling yourself. I love how you look at your opportunity to make a difference now and what you're doing next, and really thinking about how do I make my best contribution. So these are all incredibly powerful, and you've done the right things, but how is that going actually in the job search? Abby  06:33That's so great. So that's part of the reason I made that posted that article was, you know, I, as part of my design lab journey, they set you up with a career coach. And she's been amazing. But I haven't had to look for a job for 16 years, because I've been with the same company. So this is all very, like, brand new to me again. So yeah, I've been doing all the traditional things, I guess, like on LinkedIn, and I'm on Glassdoor, and indeed, and I'm searching for jobs that are remote or in my local area that I can do. And I'm qualified for that sound interesting. And I'm creating all of this custom content for each of them write custom resumes, custom cover letters, custom pages in my portfolio, I'm following up with emails to a lot of these organizations afterwards, with varying degrees of success there, sometimes the email doesn't even really exist anymore. So that'll come back. And it's just been really frustrating, because I feel like I'm pouring out everything. networking events, you know, LinkedIn, like I said, you know, putting my work up on dribble, which is a site where designers showcase some of their UI work, and not getting a whole lot of feedback, and in many cases, nothing at all. And that's where what sparked me writing that piece was I was asked to reflect on my journey so far and I was just at this like my wit's end. And I was like, all right, well, I'm gonna tell you how I feel about this. And I'm gonna be really honest, it's not been great. I was fortunate to have Adam Karpiak comment on my LinkedIn, when I shared that article, and he asked everyone in his network to read it, which Thank you, Adam, if you're watching, because it really allowed. It's just insane, make you connections with so many people that I would never have otherwise been able to connect with. And to just find out that this is a chord that a lot of people are resonating with. And yeah, so this is, this is what brought us together as well. So hopefully, we're going to continue furthering this journey, and we'll see where it goes. And maybe we'll, you know, be able to solve this problem together as well. Lindsay  08:42Yes. So you are talking about some of my biggest pain points and why I do the work that I do. And so I'm listening to your story pretty much breaks my heart, in listening to out so I wanted to talk to you today was that one just to tell job seekers, they're not alone. This is this is it. So I'll just give a little background for anybody who's listening or tuning in here. Um, you know, funny, you talked about Adam, he's one of the most heart centered people that I actually know. And if you go look at one of the recommendations on my list, he actually started posting content after he saw what I was doing, which is, like probably the most amazing endorsement that I could get, because he's just a really remarkable human being. So I've been in the talent acquisition space for more than 20 years. It's hard to say that these days, 20 years now I started when I was five, I survived. It's probably it's kind of a little bit like the Hunger Games as job searching. And I'm going to highlight some things that people are actually talking about here. As you're as you're sharing these things, because what you're talking about, it's just an epidemic of what people are experiencing. So I'm going to tell you just my background is 20 years. Most recently, I was at Amazon before I started my company four years ago, and there's a lot of people out there now who are seeing these same pain points. When I was at Amazon, I had the opportunity to go into a role where I recruited for the most elusive talent on the planet. They actually designed this job for me after sharing on this platform, the hacks of how to beat the the hiring process, because this was just so powerful and I wanted to help people because I've watched it, I hired over 10,000 people by the time I ended at Amazon, 10,343 people, and I would go out and I would hire these people are like the most elusive talent clan. So there's three people that do this job, Lindsay, go find them and get them to come work for us. So this is what we call the purple squirrel. Okay, so if you've ever heard that terminology, it's kind of it's kind of a joke, basically trying to find a unicorn. And what I did is I how these people show up, and how they get found and how they go through this process is very different than people who traditionally go through the process. So I just want you to know that the rulebook that you've been given, is broken. And this is why you were experiencing the pain. Does that resonate with you? Does that make sense? So we, and I'm going to compare the two between like a commodity space and an asset space. So the best example of what I'm talking about these different marketplaces is, um, let's see here, yeah, I'm surprised anyone can get hired today. Yeah. Okay. And we're gonna, we're gonna dive deep into this. And if you guys, if this is resonating with you guys, please tell me in the chat, that it's helped. Like, it's helping you because I want to give you some tools here. And at the very end, I'm actually going to ask you if you feel like we should continue with Abby's journey, which I hope you will, because she's just pretty amazing. Yeah. Let's, let's keep this journey going. So we can help her progress, where she's going from being stuck. So this reverse engineering of this process meant like, how do these people compete and the different ways that you're playing an asset marketplace versus a commodity, so commodity, the best way to describe this is like, when you Thanksgiving time, you know, we're all making pie, pretty much. I'm just gonna paint with some very white brushes here. So one of the things you need is an ingredient for pie is granulated sugar. Okay, so white granulated sugar. So Abby, when you go to the store, and you buy white granulated sugar, what do you buy?  Abby  12:11What's available?  Lindsay  12:13Usually what I say whatever is cheapest. Yeah, yeah, whatever. Like, it already goes, like I am going, I don't even know what the label Oh, like the the brand is like pink label, right? Whatever it is, that piece and why nobody usually buys it, buy whatever's on sale, right, because it's like everything else. So that is the commodity It's a race to the bottom. And that's how most jobseekers are positioning themselves is just one of many. And they are hoping that they get to pick me right? And so we compete and we we decrease our worth, and we don't we just try to fit into the mold that everyone wants us to. Okay. So that's a true of a commodity. Now, let's say I am and for me like I like stevia, that's my my sugar of choice because it doesn't have a glycemic impact. And sugar in general makes me a little more crazy than I normally am and also, when you go buy stevia, I know in particular, I would have I sweetleaf stevia. How much do you think I paid for at?  Abby  13:09At least two or three times as much as regular sugar? Lindsay  13:12Yes. And I pick it out and I very specifically choose it. And that is an asset. So these are the difference between that. So does that make sense to you about why sometimes that we are competing in a space that's incredibly convoluted, and it's a red ocean and essence of it's bloody with competition? Okay, so right now we have the ones you say in your article 7% unemployment, 7% unemployment. I'm also going to tell you right now and a break some beliefs, this is the best time I've ever seen a job search for real. And so some of it, I know, I'm going to tell you some very controversial things, great candidate of choice. So that's what I'm going to teach you actually through this process here is how to become the candidate of choice. So we were first the the big part is that the structure of job searching is broken. I'll give you an example. When I was at a really large company, I had a team and we had all of the applications that had never been touched. Okay, so on average, we spend about 30 minutes submitting a job application, maybe more, maybe more, especially if you've spent time actually customizing a cover letter and a resume. And there were on my team was like 15 people, yes. How many applications we had never bothered to respond to? Seven? Yeah, 7 million, 7 million people waiting for a response. And so there's a lot of stories back here. And I won't go through all of my stories, because there's a million I have. But that was heartbreaking for me. And when I realized some of my deeper stories around job searching was that I really cared about the individual human being like I really cared like one of the reasons why I got the job at Amazon and I was this matchmaker in essence for talent, was because I really cared about the individual person and finding the right home for them and what they brought to the table and how do we actually build jobs around people versus trying to put people in to what I call job description pages. You're not just a black and white box list of job descriptions and a lot of us have been trying to fit into that box. Does that resonate with you?  Abby  15:10Oh, yeah, absolutely.  Lindsay  15:11that's okay. Yeah. Abby  15:12So it's hard to stand out when that well, a there is no standard. Right. And but we are expected to follow one. But you know, you say it so well, um, you know, square peg round hole. I'm not one of those. Right. I'm a square peg in a round hole. Like, I don't want.. Lindsay  15:29Yes. Okay. So this is and this is why we call like the the trade of the high performers. If you haven't listened, my podcast is the career design podcast. Please go give it a listen. Because it is just, if you listen, I think you said like the introduction. You're like, yes, this is me and I'm like, Yeah, the people who are different than the norm, that's who I work with that's how I specialized. And if you if you want to play the job, search apply game. Like, I'm not for you. I'm just not I'm teaching you I want to create a future for you. That's way more powerful. Um, all right here. Yeah. So, so much text here that like might look like Wilson. 250 applications. Okay, so I'm also gonna start applying before the pandemic, the average number of applications for a single job was 250. So the likelihood of you getting a job offer from that was .4%, I don't have the most recent numbers. But when we we increased the unemployment rate by double or triple in some cases, we can just probably expect that is a lot larger, because I don't I usually want to talk about proof of concept. I don't know the exact number. So .4% please give me something and they're like, okay, here's a medication, and it works point .4% of the time. How long do you think you're going to take better? Do you think you'll find a different way? Lots of people do have 250 applications before they have to find something different. So when I go through this, I actually left Amazon. When I hit a moment, I have three people for this one job, I was looking in Singapore and three people to do this job. And in this job, there was one woman and two men. And I, I got this note, I'll tell you, it broke my heart. I got this note from the woman and she said you like found me out. And I know you believe in candidate experience. If you look back, like 10 years ago, I talked about how important candidate experiences. Finally, just now we're starting to act like people matter. And she said I would never work for your company. And I just want you to know, like how this happened. And it broke my heart like, like to the point where I just started crying. Like I just started crying because I watched this and I think we are going to continue it feels like a lot of people are really resonating with you right now. So I watched this happen in my own life, and I'll talk about that another time. But I just cried, and then I got really, really effing angry, okay, I'm not really supposed to swear on LinkedIn live, but I'm the Antichrist, versus I don't do anything traditionally. And that's what makes me different, and why I am the very best in the world at creating intentional career design. So how do we create these, like $100,000 increases, what I teach is so powerful, and that's what I want to share with you here. So I escalated and the next thing I did is I wrote my resignation, notice, because I was like, This is my limit, I can no longer do this anymore. I cannot deny that these are human beings worthy of being treated like an individual person, and not just a number. And when I did that, I wrote a resignation has zero plan of what the heck I was going to do. Okay, so some of you will resonate with that, because you reached a point where you literally are selling your soul for your paycheck. And that's what I was doing, I was selling my soul for a paycheck. So now what I do is I help people create an intentional career design, like we can actually create the job you were meant to. Alright. And that means and Abby has done this, and I'm not going to fault you because I went to school at night for 10 years to get my degree to be qualified to do the job I already had, how much do you think I got a pay increase for that?  Abby  18:53Probably nothing at all,  Lindsay  18:55Nada, okay. But I felt like I needed it. And so like a lot of times we choose education, and this is this is the programming of our world that says you have to go to school in order to be qualified, like really peer to peer education is the most powerful model that exists right now, we don't need to do that you can do a program that's really short and qualified. So that's a much better option than going back and like your MBA in nine weeks, folks, I can get you two times of what the cost of your MBA is and salary increase without going. That's how powerful that's the journey I want to walk you through here. Okay, so these are some of the things when we go through and I'm gonna say it's not the answer is not the resume. The answer is not your resume. In fact, the people that I work with here, they don't have to apply for jobs. And I know that sounds crazy, but do you think the people that I was looking for like, were they actually applying to those jobs? They weren't they became the candidate of choice. And so that's what I talked about the purple squirrels candidate choice, so the highest power position, so I'm going to walk you through this piece. Yes. And he says, I don't want to apply for 600 applications. Abby  19:55Just everyone in the comments, thank you. Like please keep commenting because it's I mean, I know that this is like frustrating, and we're struggling all together. But this is just it's really encouraging to me to hear from everybody else as well. So I'm glad. Lindsay  20:08People probably be like, just go get a job. I don't know if you felt like that. They say like it's so easy. Hey, death, divorce, moving, job search. Yeah, when we're talking about a couple of those, so you're going for a superpower, like of a storm of change. But also I know that, I think it was. Who was it that said this? It's been Jenelle said, it's been a blessing in disguise. And so they're in my darkest moments, what I see. So I will read it says, your passion alone gives me hope. I love that. You can do this, this is why we do this 80% of what my business does is totally for free, because I just want to help you move the dial and not everybody can take the chance to invest. But if you follow along with me, I'm going to give you the best resources I possibly have. And that's actually why I asked Abby to be on here because I wanted to say, this is how we do this. This is how we do that. Hey, Brian, it's so great to see you. Okay, highly qualified individual here can't find a job to save my life. Yes. And that's really what it is like, it's just this so I want to talk about the pathway. Okay, so the pathway because I asked you guys recently, like, what do you want to learn from me? Like, I'm gonna tell you everything. I can't I can't tell you exactly everything. Cuz I have a nondisclosure agreement. One last things Amazon said is don't want the door, just don't forget, you have a nondisclosure agreement. But I'm going to tell you just about everything in general about how this process is a 20,000 or not 20,000 1 million applications 10,343 hires as an individual. And then in, in my world now I've helped over 50,000 people across six continents in 121 countries. So what I teach works, it just works. And so I want you to know, but the programming after a move here is that what you're doing right now is not going to work. And you'd be here's the proof. You're here and 66% of people that visit LinkedIn every day are here for job searching. So here's the proof. Okay, so just know and that that may be intimidating, but I'm gonna tell you that you become a you create your own reality here. Okay. All right. It just started my job search in this conversation is helpful as I begin. Thank you so much, Abby, I'm so glad you're here.  Okay, so the pathway inside of this, and this is where a lot of the struggle happens. The first thing is marketability mindset. And so when I talk about marketability mindset, that means you have to see yourself as one worthy of being able to find an opportunity, okay, so a lot of times how many of you can if you can resonate with this, that we we doubt our aptitude in our ability, the lot of times we're dealing with job trauma, okay? Job trauma means we have been displaced, or we've been rejected hundreds or 1000s of times. And so we suddenly internalize that, and we forget about our true worthiness. And so I want you to like, what I really do here is I'm teaching you guys how to tap into your soul's true purpose, and I know I'm gonna get I'm a little woowoo I'm really, really spiritual, like the fact this is what's created the massive abundance in my life is this woowooness. Okay. And so I teach a lot of and I fused that inside of what I do, because it's incredibly powerful, like, why why we get such good results in such short period of time, is when we believe in that so I always talk about being in the business of me inc, you are the CEO, of Abby Inc, okay? Like that is the first thing, okay, so everything that we go from here, we can look at it from that perspective, we're always going to do what's in the business, the best business, best business decision for this business. So that's market building mindset. And in order to do that, we have to believe that we are worthy help brands do the work. Lindsay and her do with Lindsay and her team recommend I know seriously, if you just do it, trust the process. Somebody was throwing stones at me here and like, just trust the process. Like, you don't need to reinvent the wheel. You've already done that. Let me help you. Okay, so thanks so much for being here. Abby  23:34Looks like from where I'm sitting, and I think a lot of the rest of us do, like we've tried everything else. We're throwing everything at the wall and seeing what sticks. So like, what I'm what, honestly, could it hurt, like, we have to try something else, right? This isn't working. Lindsay  23:45And I have that too. Like, I'm just gonna say like, I will go through a lot of other stories here with you. But I was unemployed to as a recruiter in the Great Recession, and I was doing everything that they tell you to Okay, I started in the unemployment office and listened to somebody teach me the same thing that I was doing, and it wasn't working. And that's how I came up with this. It wasn't because, like, like I worked it because a lot of people out there and I think that really good intentions, but they have zero clue what they're doing. As far as career coaches. I'm like, I can teach you how to write a better resume. What if I told you your resume isn't the answer? Your application isn't the answer your cover letter, like you might as well just waste time like write some poetry, do something else with that time, because anything besides the cover letter, your cover letter doesn't really help you. Okay, so there are a lot of things where like, this is it? Yeah, I don't know how many times I spent, I mean, 40 hours on average is what I see somebody who's written the resume before they come see me. Like, what if I told you in 40 hours of time we can get you 2.1 job offers? Like, that's what I'm trying to teach people. Okay, so, first thing marketing, mindset, and worthiness. So we're going to talk about some of these things going forward here. But this is the first thing so really believing that I'm worthy of creating this opportunity, and that I have to check a lot of baggage. So a lot of emotional trauma that we bring to the table here is what causes us to limit ourselves. And so we think that we're something wrong with us. There's nothing wrong with you. Okay? And even if you feel a little broken, even if you feel a little like, God, who am I to do this? Like, can I create this? I want you to know what can be done and how I know. I mean, there's 50,000 people, I can tell you how. Okay, so just just like Brian says, do the work to work here. Okay. So that's the first thing. Now the next thing here is clarity. And this for you, Abby, is what I see is one of the struggles for you, because I had this thing. And now I have this different identity shift, right? So I'm trying to evolve into this next level of who I am. So when people are like, I'm trying to make a pivot, and I'm struggling with this, or, and I'm going to say like this, I'm going to say this. I'm doing it with love. Just know like, right here, if you look around, you can't really see, but its value is love. That's fine. Bring it on. I love it. Yeah. Yeah, it's always my highest value is love. And I know you accept this. But a lot of times we identify as our story is, this is why I'm not having success. And what if I told you that the story of what went wrong is actually your story of success? This is hard for people. And so they're like, and they'll say, like I am, I am over 40, or I have been unemployed, or I have a disability. And these things, I'm gonna say they're not invalid. What I'm saying is that what if those things are actually your superpowers? It's true. Okay, so that's the first thing. And that's where people like, really, you don't like yeah, you just have you see it, and you're so close to it, you're like, this is why I'm broken. And I'm like, I don't know what the phrase is. But there's, when you're in Japan, they'll fill like broken bowls with gold, and it becomes a more beautiful product. Because at the end, that's what you are. So what I'm looking for that is that first thing. So this is a little bit of mindset to. And then the next thing here is that we have to understand everything about your experience today, how it transfers into what you want to do. And this is the up level, and it doesn't matter if you actually went to school, or you're you've been, you got out of the workforce, you're coming back, you've been injured, you're re entering the workforce after like, there's so many stories of what people come to me at this point. But we need to know is that your zone of genius is your most powerful thing here. So there is it's not going to be your UI UX answer like it's not going to be that it's going to be that combined with your experience and what you were excellent at not even excellent. What's your genius at? That is so powerful. Okay, yes, we were saying I love that could not agree more. Okay. Yes. And so, some of the things you guys know, in your core, this is like reality, but it's hard. Sometimes you need somebody to just enlighten you a little bit. So clarity is the most important thing. So you have superpowers and superpowers is going to be 1% of what you're good at. Let me give you an example. I am terrible at email. So there's like zone of a competency. There's competency, there's excellence, and there's genius. Okay, my genius is how to land a job without applying and how do I create an environment that creates the Most High Caliber talent to create profitability in organizations? Those are my two superpowers, okay, my superpower is not checking my email. So if you expect that not going to happen, if you ever seen the quote, I think it was our mindset. He said, if you could, if everybody was judged, if you judge a fish, by its genius, by its ability to climb a tree, it would go through his whole life thinking it's stupid, okay. So what you're trying to do is you don't fit into these molds. And I want you to know, you need to break that mold, stop believing that you have to fit into a mold. So that's the other thing. So we want to create that. And then what you need to do is create a value proposition, this is really hard. So a value proposition for yourself is about who I am, and what I have to offer this future organization so that I see myself as no longer no longer about that I am trading time for money. But instead, I am a value, I'm getting value for my trade my value for an investment, which is no longer tied to time. And it's tied to what is my worthiness of what I can do. Because I know there are two jobs inside of a company, I either save money or I make money. Those are the two options. I know that's hard for people to believe you're like oh, and HR. And I'm like, Yeah, I cost people money. Like Really? I do. But what do I do if I hire for sales teams, I'm probably making them money or I am limited. If I'm in the you know, employee relations space, I might be saving money because I'm risk mitigation from lawsuits. So our idea here is how do we turn ourselves into the most marketable thing possible and true clarity. So a lot times when we are stuck in this place, we are stuck because we have 360 degrees of opportunities, and that is paralyzing. So it probably was hard for you think what do I do now? Right? And I'm glad you did something you're really passionate about. But we need to triangulate where we're going next. So that's what we call like the super heart trifecta is your three points of expertise and in the zone here is your your zone of genius and that zone of genius. It's probably gonna feel really wonky in the very beginning, but this is how we build your brand is your authority around this and it's going to be the things you've already done and accomplished combined with your newest skill set. That's actually going to be the amplifier for your success here. Okay. I'm finding so hard okay. Yeah. Is it Shabbat? I think that's that's a really That's the first time I've ever seen this spelled where I'm like, Oh, I get it. I think so if that I'm almost a diversity program on my own. I know the people I work with NIF tend to be completely marginalized. So just know that Ramin needs more coffee. Okay. So that's after we understand we are marketable and what the heck we are actually marketing. Then we can do our rest All right, do you think you might have put the wrap the resume before we got to that point for you? Abby  30:06Uh, I think I have a little bit of both. But I don't think that that value prop is in my resume as much as it is on my portfolio, which someone may or may not ever get to my resume doesn't get there. So, Lindsay  30:17yes. So your resume? Again, more, there's so many stories here. So I just, I'm going to tell you all my secrets, do you mind guys, if you want to know all my secrets, people are saying you're rooting for you. So they require rooting for you. We are in it together. So the resume like, let me just be really clear, I has one job, I'm gonna say and I hope I don't get banned, is to prove your fucking badass. Okay? to yourself, not to me, because I have the chance of it actually being seen by a human being less than 25% 25% or less. And for six seconds. So how many of you feel like a piece of paper in six seconds, actually gonna say, Oh, this is gonna get me in a job. It's probably not it has the can. But really, the whole point is the marketing material for Abby Inc. And if that marketing material, he says I am asked, then I know that I'm incredibly powerful, right. And I have some so much to contribute. Okay, after we do that. So that's how one clarity is so important. After that, the next thing is going to be the LinkedIn. Okay, so LinkedIn here, and like when you say looking for new opportunities, it's actually a lower power position. So there's some things in here we're going to talk about how to optimize a little bit inside of this, but your, your LinkedIn profile, like there's a reason why I haven't looked for a job since 2007. And that that is because of my LinkedIn profile. So if you do this, right, the people just contact you about opportunities, and you might get that already. And I'm not saying they're always the right opportunities, but really the dream opportunities where we can get your, your dream ever has to come to you. And it's by really declaring your superpowers and your zone of genius and what you offer as a value, and aligning what you do as far as scope and quality, scope and impact in particular to that profile. That's what we do inside of the resume. Okay, so that's, that's the secret here. And most people were like, you know, I was looking at Forbes, like, I think it was 2020. Like, well, how to write a resume this year. And I was like, it was one page. It was super wrong. Like I when people like that the answer on your resume is just no, it's not going to get you the job. Like rarely is this like people like oh my god, I found this piece of paper, and now I need to hire this person. That's that's not exactly how it works. Okay. However, it is a tool that you need. So you got to have it and then your LinkedIn and your LinkedIn is the highest embodiment of who you are as a human being. Okay, so after you do this, and why the heck, I got a best selling book without actually trying to sell it when I tried to give it away. I had a best selling book. That's amazing. Yeah, I was I wasn't very happy about that. I asked for permission to do it. And they didn't allow me and I went ahead and did it. Anyhow, you guys see that I'm a rebel in general. So I'm like, against everything that's traditional, because it just doesn't work. Okay, so your, your brand, which have you already done a really good job, people are showing up and like, like rooting for you real people here listening, like you're amazing. Okay, that is your brand, you're standing in your power. And you are showcasing some of the deepest wounds of what people experience inside of here. And I just want to congratulate you for being brave. This vulnerability, this authenticity is actually a superpower for you. Okay? So what I'm always looking for inside of your brand is, do I show up in alignment with my values? Okay. So a lot of times people come to me and they have been there marginalized, in general, they come to me like, and they're just, they end up in one of the protected classes, and they don't identify like, if they don't fit into what's the most easy way. And I'm just gonna paint with a wide brush here. You know why guys under 40, in general, have a lot easier. Like that's what a bunch of white guys said, on the boards of almost all corporate America, like there's 3% of all CEOs are black. Like there's the major, we have an opportunity for diversity and inclusion. We see that happening right now. But in reality, it's not really showing up. So how do you show up in your highest truth and get embraced for who you are, it's by being actually who you are at your highest level, it's stop trying to fit yourself into a box, stop denying the things that you're passionate about, stop denying the things like when you talk about what actual pain was, you saw what people responded to you as? So those things are real true amplifiers for you. So I want you to like why, why I got a book why, you know why you got you know, this mass of views. Why am I Why are you here right now, is your brand. Abby  34:23It's interesting that you say that though, because I wrote that. And you're right. It was like, distinctly different than anything that I had put out there before. And it was very just raw and like, real. And I honestly didn't publish it at first because I was like, Oh, can I really put myself out there like this right now? I'm in the job search, you know, I'm hunting and I'm like, does this present me in a bad light and so I didn't put it out there right away and my mentor got back to me and my husband and both of them were like, you need people need to read this. You have to put that out there and I was like, Okay, here we go. So Yeah, I that I couldn't have expected the response that I got. But like, that was very validating. So thank you everybody for reading and commenting and sharing her. Amazing. Lindsay  35:13Most people won't do this. So this this is one of the secrets here and like why people end up you know, having, you know, massive visibility in their candidacy. It's not actually like, she's she said to me before this, she was like, I don't want to be complaining. I don't think anybody took it as complaining. It was a call to do better. was a call to do better. Ooh, I'm gonna put Deborah said, instead of thinking outside the box, say yourself, what if there is no box? Oh, that is so powerful. Deborah. Oh, my gosh, okay. Yes. All right. Now, I want you to take anything you thought you believed about this process and throw it away, cuz I'm gonna destroy all of that. Let's do something better. Yeah, yeah. And that is the other trees that we're going to make is we're going to make the system better. And there is a better way. And I'll talk about that and other other things. But right now we're going to talk about how do we get ahead as the individual advocating for yourself because right now a company is not going to advocate for you. And vulnerability is a superpower. I love that. Okay. So after we get through extra brand now, so how do we increase the power position we have in this is by having a brand, right? So have he has the ear of a lot of people, right? Now she has a lot of visibility. This is something she should leverage. All right. And this creates a higher caliber candidacy in our brand, because she's able to cultivate lots of people right now who are interested in her. So if we have multitude of options, we increase our power position. That's what we want when we walk into networking. So I'm gonna tell you what most networking looks like is like, hey, Lindsay, look at my profile. Here's my resume. Can you find me a job? Alright, I'm gonna tell you here. I love you all. It is not my job to find you a job. Okay, it is not the recruiters job to find you a job. That is your job. Okay, you need to find the best way to do it. And seriously, it is not is not easy. Okay, if you want to see her go through this with me, because I think we're gonna do it. I feel already inclined to do it. But I need your guys's proof that we want to do this. Okay. All right. So networking, we I just want you to know, if you make up anything that has a question mark, in your networking, try to connection requests, you have failed before you've even started. All right. So nobody owes you anything. This is not a job search. Soup Kitchen. Nobody owes you anything. So how do we do this? We create a high caliber candidacy, we create a lot of power. Ooh, I want more. I want more. I want more. Okay, so we're good. Okay. All right. This is powerful. Okay. So, um, we need to change how we think about networking. And it is not I showed up because I want something it showed up because I am here to build a relationship. So I have a relationship with Abby, like, and when she sees something in that I'm connected to you, I will go and advocate for her. Okay. And look, how long have I known Abby? I'm only for a week. Right? Yeah. You know, it goes both ways. Like I said, I really believe in what you're doing. I think this is incredibly powerful. And I want to be part of that. Yeah. So that's, that's what I like, what I have goosebumps, because like, that's why I do this is because I care about people like I care about people. So what I do mostly is for free, I'm gonna give you guys some resources at the end here to start changing your job search actually today. But um, and then what we do to keep lights on and take care of our families is we monetize people who want the fastest results and then inside of our containers, but I'm going to teach you everything I know, right? I'm just gonna show everything I know. So after we do the networking piece, then Okay, so we've chosen who we are, we believe we're marketable, we show up in our power, we have brand equity, and now we've had authentic true connections. Now we get to the opportunity to interview and I also say at any point of these milestones, when somebody steps into their power, we see people who just graduate like three weeks like that's, I have one gal who just graduated 133% increase in her salary in three weeks. It's pretty freaking powerful. And the reason is, we stopped denying our true sovereign being of who we are truly divinely created to be and walk this planet on. So this is the woowoo side All right, when we do that, and when we declare I am this and this is what I deserve, and this is what I want, we can create those realities. Okay, so everything I do is reverse engineering that and I don't care what you want to do. Let me be really clear here. I don't care what Abby wants to do I care that her soul feels fulfilled when she gets to do what we call a place of career power. I'm passionate about this I feel purpose around it I understand that the pursuit and how to uplevel myself and next it's profitable for both me and the business. It's a win win for everything we call that please career power. So that's what we're gonna work towards getting her on that pathway. Next is the interview okay? So how these people that are the most elusive tell in the world how they show up in interviews is very different. A lot of times we do validation seeking behaviors, which is I hope to god this person chooses me to God this person chooses me that is the lowest power position in here and you were acting like a commodity when I need you to recognize that you have created millions of dollars of value for business, okay, so somebody is not lucky to have you, or they are not you're not lucky to get chosen. They are lucky to have you as an employee and that is a very different so we talk about mindset, these are some of the things I go through. Okay, mindset is so important here, when I recognize that I have true value that I can actually ask somebody to demand that for me and create opportunities for me, okay? This is where people when they come to me, I'm like, they're like, Oh, yeah, I had an interview. And I'm like, that wasn't the right job. But they created a whole nother job for me, or I just had a networking conversation. Yeah. So this is when I say you don't have to apply. And some people are like, there's not an unbelievable job market there is there is like, when I had somebody come in to Amazon, you better believe that they didn't show up at the level I was looking for. And they were amazing. I would go and create a job for them, right, but upload or download that job, you do not need to fix in a box, okay? You not need to fix yourself into a box, you need to be exactly you authentically you. And that is the most powerful thing, okay, when we stand in our power. So how do you do this? There are three ways the high performance interviewing process optimizes across first, your elevator pitch is the most powerful thing. It's 90 seconds, there's a free three part framework. I'll go into that just a second. Next is how we respond to interview questions and your how you're going to interview questions is not like, we want to disrupt this process that we don't get interrogations, but when when they happen, we want to show up where they go, wow. And there's a way to do that. And so and the last thing is there's opportunity and ask questions, I'm going to tell you right here at the time, where you ask questions is not about you getting your information found out is about reselling your candidacy and positioning yourself as the candidate of choice. So you walk out of that. Okay, so that is the secret. Then, the next stage is the elevator pitch. So we have to have the elevator pitch. So in these 90 seconds, we're trying to stop people to believe that we're commodity there's something called frame disruption. And this is a psychology technique. And this process I want to walk into the room I'm going to start immediately of Abby is qualified or not, I'm gonna say there's things that are gonna ding her like her having one here is actually a date for her, okay, like, or there's something I had a traumatizing thing with somebody need to Abby, identify the way I'm just using example, like em as an example, for me, Ian's in general can traumatize me because of a bad experience I had. So I have all these unconscious bias I bring into it, we need to disrupt that strategy immediately. And the way we do that is the elevator pitch. And it's three parts. And that's the most powerful thing. So 90 seconds after all of this, I'm trying to get you to deliver 90 seconds of awesomeness to create the reality and create the job of your dreams. That's all. And I know it takes a lot to get there. Okay, it takes a lot to get there. So I want you to know, because we've done this and you're talking about the highest level positioning, have you heard this before? I mean, have you heard this process before? Abby  42:12Not not exactly like this, but it's feeling similar to what I did when I was creating my portfolio and that I can advocate for others and I can build up other people very well that that's something that's a strength for me is really like tuning into to other people and helping them become their best selves. But when it comes to like selling myself, that was such a struggle for me, I was like, I don't even know where to start. I don't know what to say. I just couldn't find the right words. And so yeah, writing my, I guess what you call an elevator pitch for my About Me page on my portfolio was probably one of the longest projects and I feel like it's still not quite right. Like, we're gonna make it. But yeah, it's a it's it's feeling very, very close to home. I've done this recently. So Lindsay  42:56yes. Okay. So do you have understood and tapped into some of these things? And yes, we tend to be amazing at seeing brilliance and others, and diminishing our own aptitude and our ability, like we said, and it's the trauma that's so we come back. So what I teach you is actually Product Marketing for the product. That is Abby, that's what I'm teaching you is how to market this business. Okay, until the person across the table seat and apartment yes pile, you end up on the callback code on the Hot candidate list. So when a job before it's even published, I go to a pool of people, you're on that list, and that that exists inside of like high performance organizations they are not looking for, like, it's kind of like hoping that falls into a trap in your backyard. When we post a job application. It's not a very strategic way to recruit. So we look for people beforehand. That's why applications don't really work. I'm already looking to hire somebody beforehand, okay. Okay. So when we do this, if we become the candidate choice, and we know that this person can provide a solution, I'm going to go deeper into these things, because Abby, for sure, we're going to continue this process, okay. And I can do this, okay, we've got enough people to say amazingness here. So we're going to continue to go together. But the so called power negotiation is a strategy and it's not about it's not about being a jerk, it's not at all about it's about saying the right thing to the right person and standing in your own true power. And there are four, four questions or four words that you need to ask the question, then on average, give somebody $10,000 more just by asking this, but you can't demand a higher amount of salary, unless you believe you're worthy of it and position yourself as the candidate choice if you've applied and you're like, Okay, I hope that they'll give me an increase in salary. They're probably like, you know what, there's 20, more of you. Like, I've got a whole bunch of other options here. Now, you're lucky to work for us. Instead, when they go, we cannot operate this business, like Abby is the most strategic investment we can make with our money right now. And we would be lucky to have her on board. That is the candidate of choice, and that's when we will pay more money. And like we're talking like $10,000 more, that's $833 a month. Like it has nothing to a business. Okay, if it's for people, it seems like a lot. It is not when we make an investment that can create millions and return. Do you believe that you're capable of doing that you're able to create this massive return on your investment and your salary? Yeah, okay. Yes. Okay, so when we do that, then we become the candidate of choice. Okay. So that is the entire path I'm going to walk through again. So the first one is markedly mindset. The next is your resume Oh, sorry, is your career clarity and then is your resume then is your LinkedIn after that it's your personal brand after that is your network. And then from there as your actual interview, and the key part of that interview is the elevator pitch. And last is salary negotiation. When we do this, this is the secret, this is the entire pathway. I'm giving it all to you guys. This is how you do this. This is how you show up as the candidate of choice. Okay. So when you look at that, what would you say? Are some of the big ones and I have my own ideas around it? What are the biggest challenges for you? When you look at that piece? Hmm. Abby  45:45Probably honestly, the first part, I think I'm not getting past step one. So let's start not Lindsay  45:51so rarely, rarely does somebody actually see that they're like, when I can look at I can troubleshoot across the original, like, apply interview offer, okay? So like, wherever you're at, if you're not getting calls back, your Something is wrong. One market only clarity and resume, right. Like, that's the big thing. And really, you have to go deeper, because whatever energy you put out there, like we tend to bring that back to us, we have to have clarity on what we're trying to do. And then we have to have a resume that embodies that. Okay, when I told you the resume doesn't work majority of the time, so it's not the answer, but we can look at it probably because you've had enough of a sample size to say that actually doesn't work. Okay. So I do believe that clarity is going to be a really well one. Always mindset like mindset is the secret here. So we're going to dig deep into that. Next is going to be like, let's get really clear on who you are and what you have to offer the world because it's incredibly powerful. So that's the clarity. And then after that is going to be the resume. Okay, so those are gonna be the big things. Now, how you show up, like when somebody gets to talk to you about you are incredibly likable, you're great congeniality like and really, I want to give you a secret here, guys. Nobody cares about your qualifications, they care about how likable you are. This is why interviews are not a good future indication of performance. All right. And that's not just me saying that, that study after study, but we like to put people through interrogations and these processes where people interview for weeks and months, even in some cases, and we interrogate them, and hope that they can perform. And then we wonder why they're not successful on the job is because they were great in the interview, maybe not so great in the actual embodiment of the work that needs to be done. So just know that same process happens. Okay, so we're going to work on that together. So we're going to continue this. Abby, I'm really, really excited for you guys. To get to watch her journey. How do you feel? Abby  47:28I'm excited, honestly, like, you know, and I told you as well, like, even if I feel like something will come up, that's I have full confidence. Like, I know that this this happened serendipitously, like this is supposed to, this is supposed to happen, when it happened, how it happened. And not even for myself. But I was excited when you said you wanted to go live and provide feedback, which I know maybe kind of difficult for a lot of people but for me, like, I I'm not into spinning my wheels and wasting my time like, so if there's a better way that I need to apply myself then like, let's do that. And everyone gets to come along with me. So all these people that resonated with things that I wrote, are also getting, you know, the How to so I think this is going to be really powerful. And I'm excited for all of us. Lindsay  48:14Yeah, let's help us help as many people as we possibly can here. Okay, so it opened it up for talking to Abby, I realized how much help needs to happen out there. And I'm in the process of rebranding, lots of things. So I don't know, I'm going to open this again. But it's dream job bootcamp. And this is five days, the most core things you need to do to move the dial inside of your job search, and I want you to go dream job hack, dream job. hack.com slash boot camp. One word, okay. So dreamed up hack slash boot camp, it is open, I opened 500 spots, and about 25% of them were taken yesterday. So they went really quickly. And that's just a way for you to move the dial right now. And it's totally free. So if you're not getting a call back, if you're not interviewing at your highest level, if you don't have a resume, that makes sense. If you don't have your LinkedIn, get a lot of these answers answered right now before we go into the next sessions, because this is where you can answer some of those or ask some of those bigger questions. Okay. Here is my my story is much deeper than what it is cuz I just watched millions of people apply, like I looked at over a million resumes by the end of my career, but each of those people are individual human backslash, boot camp, you are my hero, okay? Is that those are individual people. Because what happens is we all have a family and a lot of times we have our whole life trying to work in our job, and we go home to what really matters. But what if you could do work every day where you feel energized, excited and motivated. You got to work that fills your soul. You feel that passion, purpose, pursuit and profitability for yourself, do you think you could live your best life? That is? Exactly how could you like it's simple. It's the most important point for me. So what I do is i'm not just tapping into like how to have a better job. I want you to go to your true purpose here. That's what I'm looking to do. Abby  49:57So I'm so excited. Thank you so much. All right, well Lindsay  50:00thank you so much for being here and showing your your truest self with us and I'm so appreciate you and being so brave and you just let me know what else I can do to help you. Okay, awesome. All right, I'll talk to you later.

 Episode 36- The Future is Fluid Lindsay Mustain00:00I'm Lindsay Mustain and this is the Career Design Podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do.  Lindsay Mustain00:42I cannot be more excited about this podcast, I've been trying to book it with you for weeks now, I think and so I had a few challenges like COVID getting in the way and you coming back from a beautiful talk. So I want to introduce you to Don Mamone, who is one of the most beautiful human beings that I know. And we're gonna talk about the future is fluid. So I want to just start here and say, This is not my expertise. However, as somebody who loves you, and wants to support you, I'm gonna say the wrong things. And I'm gonna be your student here. So I want you to just introduce me to the idea like, Who are you today? Like, who are you? And then like, let's walk through what is the future is fluid actually mean? Don  01:25100%. So thank you for having me, Lindsay. You know, I'm one of your biggest fans, and I'm super excited to this podcast. Thank you for acknowledging that you don't know everything all the time about specifically this topic. I hold you in such high regard and I know that your audience is going to be voraciously listening to you and by extension me. So thank you for having me here. You know, I am a hospitality veteran or survivor, however, you want to look at it. I'm a photographer, I'm an artist, I'm also an individual that's living happily outside the gender binary. I identify as they/ them. And that is a lifelong journey that I waited 40 years to unearth, unleash, acknowledge and own. And that's where I'm at, at this very moment. And I think that's one of the main reasons why we're here today is to talk a little bit about what it looks like to live outside the gender binary and/or what it's like to be transgender versus cisgender space. And so I'm excited to have a great chat, and inspire and educate and create an implementation in the world, right? To make sure that people start understanding what this is and what it means.  Lindsay Mustain02:35Okay, I love this so much. And I, when I say I'm a student, I've used the wrong pronouns already here today. And when I say that, it's, it's, you know, Dom is very, very kind about saying, it's not that like, it's not gonna offend me personally, it's that we're working towards progression. And so with that idea, because I didn't know you, and we use different pronouns that that's been actually offered to me on my podcast, and I'm so glad that this is the time that we're doing it because this message is so potent and powerful. So you just got back from Vegas about talking about the same topic, correct?  Don  03:07Yeah. So it's a really funny anecdote, and I'm going to tell it, so I, I finally acknowledged this about my gender identity. So I'm 45 years old, 45 years young. And I waited 40 years before I told a single individual on the planet about this internal feeling. It was my wife who was the first person I ever told. And I told her about five years ago, and it is something that I knew from childhood just wasn't willing to admit. And as I was going through this leadership program, and I acknowledged it, and I unearthed it, unleashed it, and started to really become comfortable with living truth and a reality that is valid and exists they reached out to this organization, which is the National Association for Event Professionals reached out and said, Hey, you submitted in 2020 to speak, we would love to have you submit again, for 2021, since we had to cancel for COVID. Do you want to speak? And it was literally at the exact moment, I was going through this realization. And I said, I do want to speak but I want to change my topic. Is that okay? Sure. Absolutely. Here's the form, submit your talk. I literally within 45 minutes created the talk that I wanted to give about gender inclusivity and diversity, have the needle what it means and they accepted it, and I gave that talk the first week of August, and it was literally the definition and Lindsay, I know you're spiritual and you believe things happen for a reason and there are no accidents. It literally happened in a container of time, where if it happened at any other time, if it had happened just before, I probably would not have been ready. If it happened just after I might have thought I'm too busy. I've got too much going on. It was literally perfect. And it was the most beautiful moment. It was so much fun.  Lindsay Mustain04:47Getting to see the pictures from it, I can see I could feel the emotion in those images of you connecting to the audience though. I even have goosebumps right now. Like I'm just so so honored for you to share this journey because it's incredibly personal, but what I think we, you know, I talk a lot about this industry and particularly with, inside the career space, that's what I'm really working in occupational. What I'm really about is like, I'm a part of human resources, but somehow we forgot about the human. And we've just been overworking on treating people like numbers, like numbers on spreadsheets, and how do we almost put them in containers. And then I call them jobs description, like cages, and we forget about the actual humanity of individual people. So I do see like, that's one thing where everything about human resources we put like legal officers, and everything is about risk mitigation from our own people and then I see this other side work still awakening really happening in the world, and in communities where we see DNI like diversity and inclusion. And I always want to say diversity inclusion is not any one thing. Like I think that's a really, really big misnomer. When I talk about diversity, I am talking about diversity in thought, I'm talking about diversity in gender, and talking about diversity in background. I am not looking at some of these, you know, disability status as a number of diversity, diversity looks very different when we look at an individual level. So when we talk about creating like this inclusive culture, and I'm from Seattle, I mean, I am one of the most liberal and embracing cities that is in the world, I'm so very thankful for that. But I also see these really antiquated structures, and we've created like male and feminine. And that's like the only two options for people to exist in organizations. So the duality, which is really all of us has both of these insides of us. And giving a place for people to be safe and to be authentically them at work is a way for them to tap into their true power. So let's talk about like, what gender is? Because I feel like this one, I want to listen to you what it is, what is it isn't? How do we experience it? Tell me about that. Don  06:44So, first of all, again, thank you. I mean, genuinely, because I live in a world where I try to help career-driven professionals and entrepreneurs alike, understand and acknowledge that when unique starts with you, right? Why oh, you, you can basically bring your whole and authentic self, your genuine self to everything you do, whether you're a cog in a really wonderful important machine, or whether you're the machine in and of itself. Okay. And so, first thing, right, some undeniable truths, okay, the first thing is, gender identity is real and valid, and all of them should be represented. And when I say all of them, gender identity is as unique as the individual. So there are eight billion people on this planet, an undeniable truth that I want everybody to acknowledge is everybody's gender identity is unique. That means that there are 8 billion gender identities. Lindsay Mustain07:35Oh, okay. So we can't put people into two boxes is what you're telling me. Don  07:39Not only can we not put them into two boxes, but we can also even put them into a million boxes, because basically, what I'm telling you is each individual is comprised of four things, okay? That makes up their gender. Okay? The four things that make up your gender or your gender identity, right, which is what your mind and your heart tell you about your gender. That's number one. Number two is your gender expression, which is how you take that feeling of gender identity and express it forward. That means the roles that you exist in the way you express yourself in fashion, the way you express yourself in your behavior, the way that you express yourself, presentation, hairstyle, makeup, skincare, all those things. Okay, so that's your gender experts, lipstick, fierce lipstick, 100%, red finish, the lipstick looks so good on you. It's a statement. The third is your anatomical or biological sex assigned at birth, which we can look at it and basically scientific right, there is certainly scientific nature of it. But even that is not two boxes, right? We know that you have an X and a Y chromosome. But we also know that people have male and female parts, secondary sex characteristics. Some people have three sex chromosomes, right? Because of a mutation, right? biological mutation. So that's the third. And finally is your sexual orientation, which is who you're attracted to mentally, physically, emotionally. And one of the common misconceptions is your gender identity is in any way related to your sexual orientation, or your biological sex assigned at birth, or any of those things, each of these four things right, exist in and of itself. But if I had a pretty diagram here, I would show you a Venn diagram where these four circles intersect. And at that very middle part where those four things intersect is the picture of you. And that's why every single person's gender identity is different because you have no idea what their identity, their expression, their sex assigned at birth and their sexual orientation are.  Lindsay Mustain 09:32Oh my gosh, okay, so this is the clearest that anyone has ever paid to this for me. I've never heard that actually. And so we talked about, there's a lot of things happening in HR, we talk about intersectionality, right? So the embracing of different they're almost different backgrounds of diversity, and so I've never heard it discussed like that. So that is incredibly powerful. Okay. So what we're saying is that anybody can have a multitude of different options and that centerpiece is going to be different than every other person that exists. So there is no way to just categorize people, we have to look at them as an individual people. Don  10:05Yeah and we have to open up tolerance and acceptance and inclusivity and diversity, right? Based on how that person identifies, expresses, maybe sex assigned at birth, maybe sexual orientation, right? There's a point at which if someone comes in for an interview, or is an entrepreneur and runs an amazing business, I'll use myself as an example, okay? My four quadrants are becoming increasingly clear every day and I use the words unearth and unleash when I look at gender, because this isn't something that we transition into,right, I totally understand and acknowledge that a common word is a transition, get it totally fine. Typically, though, for someone who is either transgender or sits outside the binary happily as I do, this has been unearthing. I'm not changing, I'm basically finally unearthing and acknowledging and unleashing what I consider to be my already existing gender that I've denied or hidden or struggled with for the better part of four decades. And finally getting there. And that means that I identify as nonbinary, which means there are male and masculine and female and feminine parts of me that I love. My expression is becoming not necessarily androgynous but fluid, which is why I say the future is fluid, right? Some days, I will be crawling under my jeep, and I'll be completely messy and dirty and have my hat on backward and present fairly masculine. Other times, like today, I am here and I am presenting slightly more feminine, my sex assigned at birth was male, I have male sex characteristics, which is just that's my chromosomal makeup. And I'm straight as, like, far as the day is long. My wife and I are happily married. We're not monogamous. I love her desperately and endlessly. And so that center part of my gender is the amalgamation of those four things and nobody else is like me, they may have similar things, but nobody's like me. Lindsay Mustain 11:58Yeah, this is so powerful. And this is making me feel a lot better. So I feel people get a little nervous and even be I'm an HR professional, right? And I really, and I'm a huge the human part of the HR piece like I really want to see individual humans, but I always struggle with like, okay, when we move into this, like, how do we, how do we approach it in business, I guess, tell me about like how this matters inside of the industry, business and people. Don  12:21So ultimately, I genuinely believe if you bring your most authentic and genuine self, you're literally going to unearth and unleash who you are. And that is directly proportional to the impact you have on the world, your potential is unearthed and unleashed based on you, acknowledging, accepting your authenticity. And what happens is, and let's just go ahead and go a little bit deep for a minute. For me for 40 years, I was doing, I was not being I was doing everything I thought I was supposed to do. Okay, I was raised in a very conventional home, not conservative, we were liberal. My mom was very loving and caring, she would say like, if you're gay, be gay, if you're straight, be straight, marry who you want. I did, I was raised in a conventional home though I had short hair, there were certain things that we have ways in which men and women and masculine-feminine expressed themselves. And you add to that, that in society, there were no positive representations of somebody that felt the way I felt. It just didn't exist. You just didn't see it. And if you did see it, Prince, David Bowie, people like that. It was a cultural icon. It was a musician, a rock star, I wasn't those things. So it didn't align, it didn't make sense for me. And so I lived in a place where I built an invisible prison in which I lived. And it was based on fear and guilt and shame and doubt, and judgment and compartmentalization. I worked in hospitality for 10 years, I had loved everything about it, Lindsay, but I could not have walked into a hotel company with long hair and makeup and said, I would love to be your conference services manager, your director of events, it did not exist, it was not okay at that time. And so, when we talk about companies, Lindsay, we need to get to a place where an entrepreneur, which is where I now, I don't have to concern myself with whether or not I'm going to lose business, be shunned and ostracized, be alienated, not be able to find professional partners. If I'm in a career-driven professional space, I have to not fear if I show up as my true and authentic, professionally driven self, that I'm not gonna be able to get a job because I don't fit into a very narrow-minded box. Lindsay Mustain 14:30I'm getting a little emotional listening to you talk because this is like at the core of what I teach people to do is just be who you really are. And I'm gonna say that answer is not static. The answer is not static. Like I like we're always evolving. And I hope you're always up-leveling. And right now, I feel like there's never been a time where you could actually go in like a better time. And I'm not saying it's going to be easy, because I think you could probably say some of those things too. But to be really useful, like when I talk about the things I want to do, I'm talking about I want you to tap in, like, what I really go to is like, Can you do something passionately? Can you do something with purpose, can you do something and pursue that and then make it really profitable for yourself in your business. That's really, really like a powerful statement. Like I don't care about what your qualifications are hear about who your soul is. And we seem to have forgotten that. So I feel like this is like the biggest extension of that is recognizing and it doesn't just apply to gender, it applies to every single breathing person who walks into a building, virtually or in-person like that is the power of this message. Don  15:32It is the power of this message. And the concept of the future is fluid. It doesn't say gender is fluid, it doesn't say the future of gender is fluid, when I talk about the future is fluid. I literally mean to your point of like, it's not static. people's identities evolve every day, not just their gender identity, right. That's the purpose of today's talk is to talk a little bit about that reality for me. But everybody's identity is fluid and changing based on who they are, what walk of life they're in, whether they're a parent or not a parent, whether they're married or divorced. And I think what happens is when we go through an identity shift, right, and identity conflict, or at worst, I think identity crisis, it's because something has changed in our life, that we are concerned about what that will mean. And as an example, I had a wedding planner that I would talk to that is incredibly talented, that hid from the world that she was going to have to go through a divorce. Now, despite their best efforts, they could not reconcile and it was time to get divorced. She was mortified that she was a wedding planner who's getting divorced, she was so concerned that nobody was going to want to hire a divorced wedding planner. And my immediate thought was, I get it, I don't have the answer to this, I get it. But we need to get you past this. Because if this is a crutch that you hold on to or something you feel like you have to hide, every time you talk to somebody, you are literally going to bury, right, that potential, and it's time to unearth and unleash it, right. And so the shift was, she was an unbelievable co-parent, they had two children, those children were unbelievably supported and loved by both parents, they were able to create a life in which they co-parenting and got along just great. Like that's something to be celebrated, not hidden. So we really need to find the things about our identity that make us unique, own them, claim them, and then be able to go out into the world and have that impact. Lindsay Mustain 17:25I love that. And when we feel like we have to hide it, I have a client that just began with me, and came from a very, very masculine environment, I'm gonna say that's in general, what we are, we don't spend a lot of time in letting people like if we think about the masculine, the masculine, this is I'm going to define it, what I see is really the doing like it's the action, right? The feminine is like the nurturing the embodying, and the beam, right. And together, like Yin and Yang, you guys need both sets of hormones, like you don't have just like every man has estrogen, and every woman has testosterone. And actually, I was reading something from a doctor, I talked about how some men have more estrogen than women. So like, if we were to base it, there is complete fluidity. That's a big word for me to say there in this process. And so what we've been conditioned to believe, is very different. And so the environment has been where he was incredibly spiritual, and you would never know it and talking to him because he had been so trained to be so masculine and to be so right. And to be, everything is about action. And to be completely like straight face, you would never know that there's emotion, and what we're like, I think Renee Brown has done a really big gift for the world and really trying to embrace both vulnerability and authenticity about who we are but it's even deeper. Like, I feel like you're taking that to a whole other level. And I love that. This is the first time by the way, cuz I'm talking about the connections that I'm making here, that you were talking about. It's not that you're not the futurist fluid. It's not about gender, which is what I really thought we're gonna be talking about today. But that every person so like, what am I going to hear is intersectionality diversity and inclusion, you know, whatever you want to call this container, which is just fucking seeing people for being people, in my opinion, like, recognizing that we have no boxes. If there are, you know, a billion people on the planet, there are no boxes that we can all fit in and we would stop categorizing people. How do we make this culture? Like how do we create this culture, where people can show up as their most authentic selves where we can be inclusive? Where do we stop categorizing people, tell me how do we do that? Like, what can you tell my audience here? But how do we do that? And how do we show up as a company to like a company because I feel like that's gonna be something you're gonna do in the future is really advising companies? But how do visuals become this advocate for themselves and stand in their own power? Don  19:39So the hardest thing is, our influences and experiences teach us who to be how to be what we think is going to happen, and the stories we tell ourselves are the ways in which we build that invisible prison. So the best thing each individual can do, whether it be their gender identity or any other identity is they basically need to break down walls. That's what I've done over the last four months, I have basically taken brick by brick, and I've removed the invisible prison in which I lived. And those bricks were fear, guilt, shame, doubt, like I said, compartmentalization. Right. Let's start at the very center of my bullseye and we'll work our way out. And I want to tell a really raw and emotional story because what it does is it encourages people to feel compassion and empathy. And it, it creates one of two things, they walk away, and they go, Oh, my God, I had no idea or somebody out there is gonna listen to the story and say, Oh, my God, just like me, or both, okay. So when I decided to tell my wife, it's because I had a 10-month-old baby girl and when that baby girl was born, I looked at her and I said, I'm gonna love you unconditionally, no matter what you can be married, do whatever job doesn't matter, I will love you unconditionally and over the course of those 10 months, I started looking at myself in the mirror and for most of my life, I either sort of denied this feeling and then after a while, I'm like, I can't deny it because it's still here. And I'm like, 35,40, 45, whatever it was, so I just started hiding it and I was like, well, whatever, it's just in there. And I'll just ignore it. Well, once I had a baby girl, and I have marriage and a wife that loved me unconditionally, and that I loved unconditionally and we shared that unconditional love for a daughter, I looked at myself in the mirror, and I went, Okay, so you've gone from denying it, to hiding it to now basically being a hypocrite about it, which makes you a liar, you're just a liar. And I couldn't look at myself in the mirror day after day and feel like, okay, you're a liar and so I decided to tell my wife, and I didn't even know what to tell her. At the time, I was like, I've got this feeling inside of me. I'm not masculine. I've never been toxically masculine, you know that. But there's literally like, part of me, that's a woman or part of the time, there's a part of me, that's a woman, I don't know how to explain it, I just am. And she's like, okay, we're gonna figure this out together and over the course of four years, until I finally had the courage to talk about it in public, my wife consistently looked at me and was like, we're gonna stop together, and you're my person, I will love you forever. That's it. So that process was an ability for me to basically take brick by brick, and basically destroy these walls of this invisible prison in which I lived and what it allowed me to create was new stories. So the story of I knew my wife would love and support encouraged me and be unconditionally loving. But she might have said, I can't go on this journey with you. I just can't, like, this isn't what I signed up for and she would have every right to say that, and I wouldn't be able to hold that against her. And so that story got taken out of my wall, because she looked at me and said, You're my person, I'll love you forever and we're in this together. And then the, I can't tell my mom about this, she'll never understand it. Okay, I get to get rid of that, because I talked to my mom about it and I can't present myself as my authentic self, because people won't hire me anymore, or people won't want to hire the non-binary photographer, because it will. Okay, I got to do that. Because as I present, I have more people saying, This is amazing. I'm so glad you are who you are. And it makes me more inclined to partner with you to hire you to support you, including a super fun anecdote, hired by recently by an unbelievable production company that I love. They're unbelievable they hired me not necessarily knowing that I had gone through this awakening, I showed up. And for this product launch, they had brought in a troupe of ballerinas and models and fashion icons from New York City, to include a non-binary model to show the intersection of like art and commerce. And as I was there, I just immediately was like, This is the world that we need to create, that it was important to that company to include all walks of life. And I was able to then use photos that I took of these individuals in my presentation in Las Vegas, like I said, everything happens for a reason where I showed this is what gender looks like gender is, whatever the person is. And so first thing you can do as an individual, looking outward, destroys those walls. Okay, and then next, if you want, we can talk about I think what other people that are kind of outside of prison can do to help. Lindsay Mustain24:12I would I think that that is the most powerful thing. And I think I'm gonna be honest, I felt a little intimidated when I looked at your story because I thought how do I do this, right that doesn't offend somebody and that I absolutely love and care about this person. And I want to be supportive, but I don't even know the right thing to say. So how can I How can I do it in a way where I feel like people will be like, I'll give you an example. After my brother was murdered. A lot of people avoided me. They just didn't know what to say to me and they were intimidated, and they were sure they're gonna say the wrong thing and I didn't know how I would feel and so I'm always like, Listen, I have zero clues. I don't read through this either. So I was like, the biggest thing was just being there. It didn't matter like coming with really unconditional love. So I don't know if that's true for you. But I would love to hear how can somebody support this culture how as an advocate for an individual that you know, Don  24:57I'm so so sorry about that and I know that people probably say it to you all the time. And you're like, Okay, I get it. My sister is one of my best friends in the world. And so you live my worst nightmare. And I want to acknowledge that. This is also a conversation about identity. I know, it doesn't seem like it. But you went from one identity to another abruptly and, unfortunately. And so what we can do for people that are going through an identity conflict, identity shift, and identity adaptation, is do exactly what you just said, is be there, and love them the way that they need to be loved, at that moment, unconditionally, and so you and I share, again, very different scenario, but I literally would want people to look at me and be there for me, whether it be physically, emotionally, psychologically, whatever. And essentially, say exactly what you're saying, Lindsay, like, I don't know, and I don't get it. But I want you to know that I'm here. And I love you unconditionally, and I'll support you. So tell me, if there's anything that I can do to do that. Now, you'll hear a lot of people use words like microaggressions and it's not my responsibility to educate you. I do agree that if you care about someone, and you want to love them, and support them through a transition through whatever, a difficult time, and awakening any transition in their life, you can do a little due diligence, that won't be wasted, right. So for example, right, doing research on gender identity, listening to a podcast on gender identity, doing research on someone who's lost someone that's close to them, trauma, grief, like we can educate ourselves a little bit so that the burden of responsibility isn't on the person, right to do the educating at the same time, if you come to me, and there's a very important word here, Lindsay, and I'm sure you know it, if you come to me with the right intention, I'm going to know it. I'm going to see it, I'm going to feel it and so when people are like, you know, he, they Oh, I'm so sorry. And they make they get all flustered. But I'm like, I get it. It's cool. It's something that we've been like, you've called me here for the last 44 years, I don't expect you to get it overnight, right? Just be like, I meant they, and let's move on. Right? It is there are ways in which we can support each other. Now, the other thing I really want for people to understand is, if you are cis-gendered, right, which for those of you that don't know, because it's not a very common word cis-gendered is basically anybody who's not transgender or non-binary or falls under that umbrella. So your gender assigned at birth, and your gender identity align. Cisgendered is what we call you, right? What's what the scientific word is for it. If you're that person, finding ways to show that you're a safe space, and that you believe in that undeniable truth, that every gender identity is valid and to be respected. Any way in which you can do that, please do that. And what that includes is, if you're on Instagram, add your pronouns, even if they seem obvious, right? If your gender identity, Lindsay is perfectly aligned at birth with what your gender identity is, as an adult, that makes you probably put your her in that because what that means is when I look you up, when I start to interact with you, I'm like, Okay, cool. This person agrees with my undeniable truth that gender identity matters, as opposed to somebody who's like, Well, no, I don't, I don't agree with that your snowflake, it's your guy, your girl. And then I know that I can just behave differently. Lindsay Mustain28:25Yes, because that's the thing people want to feel safe. Like, that's a core need that we need to have is feel safe. But also, I want to go back to one of the most core human needs that we have. And something that's really, really missing in all core. Corporate America is love and connection. It's one of the biggest core needs that we have as human beings. And so when we, when we, when we neglect people as humans, they don't feel connected to their environment. And when you ignore that part of somebody and I have come from square as I've evolved, if I become the person that I really was meant to be, as my experiences have shaped me, and my identity has shifted, you know, those things have been denied by people who I was born to even and the people who get to truly see me and love me now, like, that is how we feel like we matter in the world. And when we look at some of the epidemics around, you know, people who had a suicide in particular, and people who have been ostracized for their lives, it's because we don't show up and just love them. So like I always say, my highest value is love and it's a very weird thing inside of a world of corporate. I'm like, I am just going to love you exactly as you show up for me. And that doesn't mean that I have the answer. In fact, like I want to be students and what to learn, but just show up and love people and if you do that, if you come with this heart approach, I mean, that is the real true definition of like love and connection are you just show up and we just embrace people exactly as they are, you know whether or not you think they are, you know, right or wrong. Like just love it. Somebody like judgment was a big part of my thing I had to let go and how other people feel about me has no definition of who I really am. Don  30:08So you have, you've undergone a very tumultuous journey. And you're very comfortable and confident, right inside your container. Now, I have to tell you, first of all, I love everything about what you just said, I think love is by far and away one of the most powerful emotions. And I believe that in this world, even though there's a lot of hate, and a lot of ignorance and a lot of aggression, that there's far more love. I just I genuinely believe that. However, I will tell you that based on what you just said, one of the things that we all need to do is sit still in a quiet room for a moment and close our eyes, and ask ourselves how, and whether or not we truly love ourselves the way in which we should, because I'll tell you, that's literally the story of my 40 years as I was fundamentally incapable of looking in the mirror and loving myself, the way that I loved my daughter. And that, for me, was was literally the linchpin, it was literally the time at which I said, you can't love yourself in the same way you love your daughter, and then expect your daughter to go into the world and love herself the way that you love her, right? So I need everybody to do that. Because that's where we oftentimes get into problems. Now, don't get me wrong, I'm 100% on board with you, that other people look at us and judge us and try to compartmentalize us and therefore aren't loving us the way they need to love us. But ultimately, first, we got to look inward. And I will tell you in the last four months of my life, and I love telling this story because it was one of those moments where like, how do I get my unusually large foot out of my mouth right now I looked at my wife. And I was finishing up this leadership program, I had just finally unearthed, unleashed, acknowledged, and owned the fact that my gender identity didn't align and that I was going to present as non-binary and fluid and love everything about life. I was getting ready to do this talk in Vegas like everything was firing, and I was like, Oh my God, I've never been happier. Wait a minute, I married I had a kid like That's not fair. But what I acknowledged was in that moment, I literally sat still, and was watching all these things swirl around me and how they were coming together in unconditional love for myself. And I said I've never been happier with myself and how I feel about myself. That was ultimately it was literally a free pass. It was a ticket. It was a ticket to freedom to happiness, that doesn't mean that there's some fear. That doesn't mean there's not intimidation that's not, oh, gosh, what about, but it was literally a feeling of freedom that I had never ever felt in 44 years on this planet. And I want everybody to have that. Lindsay Mustain 32:56And I think you're completely right. In order to love people really fully, you have to start by loving yourself. And that is one of the biggest journeys that we can take. And it's a process. It's still my process. Because something that I do when people look at me, and they see the transformation that I've made this last year, what I did is I started to fall in love with myself. And I stopped denying bullshit that I had actually repressed and truth that I had embraced because I was worried about other people judging me and I just decided to be me. And that's not perfect, not even close. But it is completely authentic and exactly who I was meant to be. Don  33:27And we'll find ways to love ourselves in spite of things because of things. We develop a new fit. Like, I just love the fact that life isn't static like just isn't static. It's 100% fluid. And so are each and every single one of us on the level, all the work that you're doing to help people in their professional and personal journeys. It's amazing. Lindsay Mustain33:48Well, thank you so much for being here. So if somebody wants to reach out to you, because I feel like you can be here to talk about this, and help enlighten people and shed journey if they want to follow you if they want you to talk how can they contact you? Don  33:58I am like the easiest person to find on the planet. You can go on every social media site out there and I'm at donmamone@donmamone.com. My wife and I are on Facebook, we have a website for our photography and so I'm a relationship marketer at heart. It says it right behind me and you and I know it's people first and profit. Literally, a person just needs to send me a message and we'll connect and I'll have a chat with them. Lindsay Mustain34:22I love that. Thank you so much for being here.  Don  34:24It's my pleasure.

 Ep. 35: Passion into Purpose - Meaningful Work Fuels Your So... Lindsay  00:00I'm Lindsay Mustain and this is the Career Design Podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do. Lindsay  00:43Welcome to the Career Design Podcast today I have a special guest for you and she's someone I've known for a number of years and she is just a remarkable human being with a huge heart and her name is Destani Davies. Now she actually is somebody I knew at the beginning of starting my business in career coaching, and she has since made a pivot, and not only that she is changing the world. So today, we're gonna be talking about turning passion and purpose, and how meaningful work really fuels your soul's mission. Destani, welcome to the Career Design Podcast. Destani  01:15Thank you very much for having me today, Lindsay, it's an honor to be on your show. Lindsay  01:19I'm so thrilled that you are here. So why don't you start by kind of paint the picture of what happened to you to get to this point, and then we'll dive into come to that point. Where do you really pivoted? Destani  01:31Yes, so I was actually thinking about this earlier. And I was like, Oh, my gosh, where do you start? I suppose for this one, I'm going to start right at the very beginning. So my parents and before they actually had me, my mother was 17. And my father was 20 at the time, and my mother had grown up. Her mum had passed away when she was 11 years old. She didn't know her father ended up growing up with her grandmother and my father. Hit his own adversities he had gone through as a young men. So by the time they felt pregnant with me, they didn't feel like they had a lot to offer me. So together, they made the decision to put me up for adoption. My mother met with prospective parents. And she found one, the couple that had been trying to you know, have a baby for over 10 years. And it was settled, they were going to be my parents when I was born. The Doctor who birthed me, you know, he was informed of the plane at the time. And basically, the plan was the moment I was born, he was to take me outside of the birthing suite doors, there was a nurse that was going to be waiting, and I would be handed over to my perspective parents. Of course, when I was born, the plan was not followed. Instead of following those steps, he plunked me on top of my mother, and she couldn't, she couldn't give me up. What also happened is she received a phone call from another family member who said, you need to keep that baby or keep her girl inside their family. So the plan had switched from, we're going to adopt her outside of the family to we're going to keep her inside the family a day or so later, my mother and father went to the market knowing there was this new plan forging ahead and they had somebody who was ready to take me, they had left me in the car and while they were at the markets back in the mid-80s, it was safe to do that just so everybody knows and when they came back to the vehicle, I've been kidnapped. After talking to a few people, they actually ended up finding out the person who had taken me was the next one who was supposed to be my mother. So of course, my mother was, you know, besides herself, she knew she couldn't give me up, there was no way she was going to be able to do that. But because my mother and father were prepared to give me up, they had absolutely nothing in place to take on a baby. So over the next few days, they left me with family so they could go and sort that out. Basically, Iby the time they had actually come back to get me, they ended up staying in a property that had rodents in it, it was dark, dingy, and probably not fit at all for a family. It was definitely not ideal, which is why they wanted to give me up. And I suppose I share all of that, because that is part of you know, resilience for me started from that very moment. I also think there's the reason why everything happens and at that time, the one thing they had agreed on is my name. My father had chosen the name Destani, and my mother had chosen the spelling D E S T A N and I knowing full well that she was going to give me out And the reason why she chose the spelling to be different was so she could recognize one day if I ever became somebody that I was her baby. And you know, I've always known the story. But as a mother of five children myself, I never really considered how they would have felt to be in that position or even to be able to think on those terms like, how am I going to find them later on, I find it, it's quite emotional for me now. But I mean, this is just one instance of, you know, the life that I had been bought into and now I'm very grateful for all of the things, you know, we ended up being around or as a child, heavily around domestic violence, I was brought up in a woman's refugees because of their boss sick here, as a child who went to over 40 primary schools in the process, I was also sexually abused, 40, four zero, yes, I used to be able to name them. But now, I think I'm too old, I can't remember, which is a good thing. As a child, I was sexually abused at the hands of multiple individuals, which started at the age of four, which really changed everything for me. And then as a teenager, was also raped more than once, as well. But I suppose all of these different things and crappy is probably an understatement, or like, not the right word to use. But looking back, I can now say that I'm grateful for those experiences and grateful I suppose, from what I can now take from that and help others in that space if that makes sense. Lindsay  06:23That is just beautiful. Well, tell me about what kind of happened in your career, because you have gone down this one path, and then you decided, Okay, you know what, this is not going to work for me. And you decided to go all-in on true, what do we call passion and purpose, the real foundations of true career power? Destani  06:41Yes. So this is where I got to meet Lindsay actually, so originally, I had started in the career space. And this is, I think it's a lot of it had to do with because of those 40 primary schools I had been to, I realized, there are so many transferable skills that I had, and side those times of adversity that I actually bought into my job searching, I've had over 60 roles, and you know, multiple corporates, totally different industries, probably 250 into views. And I'd like to think I learned things along the way that we're able to, you know, I was able to land jobs much quicker and help other people in that space. And I thought this is it. This is exactly what I can do. I'm great at doing jobs and recognizing as I said, the transferable skill set that people have in situations they may not recognize prior, and I suppose as a way to empower them in their journey going forward. So here, I was going in that space. And you know, things were kind of going well, but then it didn't. And it started to affect my relationships. And I think just pivoting from full-time work into you know, working in the corporate side to doing my own thing was a journey in itself. I am that, like I failed miserably throughout that process, and was really ashamed that, you know, it just didn't really take off. But now looking back, I can see, although I looked at it that time because I was learning as my first proper business venture, that it wasn't actually a failure at all, it was stepping stones into what I am now currently doing, which is very much aligned and still quite the same. I'm just not working in that career space anymore. So that journey happened, I ended up packing it because it did interfere. I shouldn't say interfere, but impact my relationship. So I thought, well, I, you know, family needs to come first, if I keep pursuing this, I'm basically going to lose my family. So I chose to let that go for a bit.  Lindsay  08:37I just wanna pause you there for just a minute because I want to say that just takes an extraordinary act of bravery. And for people that are listening right now, I think it's really important to know and we use the word failure. And I like that word. But that word is incredibly painful for people like we typically just want to be successful. But I want you to take a moment just to pause and look back, as Destani has and say, Wow, the things that were actually my failures. And I call this the scenic route, the scenic route prepared me to take and ascend to the next level, if it had just been easy to just come to me, we wouldn't have been able to become the person we are now to do the next thing, and then the other part I want to say is that there is a point we're all reaching our lives and I hope before you get to the point where you're hemorrhaging or where you know, you have to make this do or die decision that you choose to pivot at that point before it becomes so painful. Now I didn't have that I got to the point where I was basically felt like I was hemorrhaging. I was bleeding out. I was bleeding my purpose, and I was acting like it was the most unimportant thing to keep me safe. But there's a point where we have to make that change. And I hope you'll do it before you get to that point. But it's just such a powerful message to say I've done all these things and I'm still walking about them. While I've been successful and helped a lot of people let's not deny that it wasn't the right thing. And so I chose to deliberately pivot intentionally to shift my career. Destani  10:04That is so true because I actually like sharing about this perceived failure because it really isn't. But that only happens when you shift through that, and you do make that pivot. So what sense happened from that, you know, I packed it, because as I said, it was either you continue on that path or goodbye to your relationship. And you know, my five children were my family. But that was I noticed it was still, it's part of who I am. And I had already unlocked it inside me, you can't put a back in the box afterward was like no, no family, I had to convince myself. And then I was at work one day, and somebody at my work had told me about five men at the time that had lost their lives to suicide. This was just from your every day, you know, going to make a cup of coffee, I'd run my first half marathon. And we're just having an everyday discussion. And she shared that with me, the five men that had passed away were originally from New Zealand, which is where I'm from. I wasn't prepared for that conversation. But that was actually a massive turning point for me. I stood there, just about ready to cry. She then went on to say that she had received a call earlier that day from her husband, about another young person who had also lost his life to suicide. I thought this is, this is my people and when I say my people, because they're from New Zealand like they're hurting so much, but it's not just about my people, because there are so many people around the world, especially with the pandemic at the moment that are feeling alone, like how many more people are out there feeling this way. And total, that was six people and you know, a radius of 10 kilometers on the Gold Coast here in Australia, within two weeks that had lost their lives to suicide, thinking outside of those like these, probably hundreds, 1000s million. At that point, I knew I was going to do something about it. I just didn't know what that looked like. I went home and shared it with my partner. And he was like, Yeah, that's it. And I thought, Why do you not feel the same way that I feel about this? Oh, you know, I must be weird or something or whatever. Anyway, it comes to Friday and I hear on the radio that somebody else is running a half marathon daily for an entire year to raise awareness for homelessness. And I knew then in there that my journey was going to have to do with running because I absolutely despise running, which probably sounds weird, but I dislike it with a passion. I sent some bags on a journey to run 10 kilometers per day for an entire year as of November the first 2020 and created the solution. And it's the solitary project here that was created to raise awareness for those suffering in silence. There were three objectives at the time running the 10k the other side as we will be fundraising for charity. So I have a GoFundMe page that people can donate to and at the end together, we will select a charity and gift those funds to them so they can keep doing the amazing work that they're doing. And number three, is hope wall is a digital wall that people can share a message of love, hope or inspiration to lift up somebody else who was suffering in silence. That was specifically created for the families and friends who have lost a loved one to suicide. I am fortunate that I have not gone through that.  Destani  13:35Haven't gone through that at all. But I can imagine and from the conversations, I've had with people that those who have carried a burden that is so heavy, you know, it is not a burden that I feel belongs to them, but they carry this each and every day. So I thought how can I get them to release part of that from themselves, but at the same time, help other people and that was what we hope all came into play. But I thought well, they can put up a message that can only come from them from their heart, their experience, and the other side who actually needs that message can take that from that war that has since caught on rolling from that concept to hopeful and audio which is our hope for podcasts. I thought you know, this is great. We've got hundreds of messages on this board better people actually looking at them and every now and then I would get messages about it, which is great. But I thought maybe we could make it bring it into audio let people share. So we've done that site and it's about to go into video but I suppose the part that I never saw happening and I'm very proud of this and I'm probably gonna start crying is a physical hope or so I'm working with a local government organization here in Brisbane and they said, Destani we want to hope or down here. And I thought ok Yes, they want the digital war. They're like no, we want a physical war. Anyway, as part of that, they had the source to a particular space. And I said we're going to get in contact with this mob and then see if they're able to do it came back to me. And they said, No, fortunately, they're unable to assist us with that, but we'll look for another space. Well, two weeks ago, I got a message to say, we have a space that's available, we will need to work with other government departments to make it happen. But the space is no one or people attempting, and there have been a lot of fatalities. People who have lost their lives to suicide in this space. And when I read the message, because they said, you know, it might take some time for us to get that suppose I said, No, that's the space like, we have to wait for that space, however long it takes, even if it pushes out the timeframe of the project that we're working together, because that is exactly what that was created for. It's basically going to be like a last line of defense when no one else is there. And I say that, because I'm assuming that when people are in this space, you know, they're there at nighttime, there's no one there because if there was somebody there, the person would try and stop or intervene. So as I listened to that particular message, I got back in contact with him. And I was saying, you know, we need to have lighting there, or maybe a glow on the dark message that you can't see during the day. But at nighttime, it's big enough to see to try and make them choose to stay. And I know it probably sounds like a small thing. But to me, I'm really proud of it. Because I didn't think if you asked me back on first November 2020, that this would be happening, I would never have thought this was possible. Because I still as much as I was doing it, I didn't believe the beauty of it is this is only going to be the first of many hope wall that goes up to around the world and spaces where they're needed. And I'm proud, I'm proud of that, especially if it helps to save you know, one life that helps to reduce one family having to cope with it. I'm definitely proud to be able to share that with the world. So oh, sorry, crying is better. Lindsay  17:12Beautiful message does not apologize. Because there's something I like to say like when somebody cares so deeply about something, that's when we feel tears. And that's one of the things like we have to tap into our humanity, we seem to have lost that in the world. But we, the people who are listening, care about others. And so the work that you're doing is so very powerful, so beautiful. And actually, it's not just improving lives, it saves lives. Destani  17:38Some, I'm very lucky to have a great support system, to be honest. And Lindsay, I didn't even mention this path but actually played a part in this war happening and me stepping into who I truly am as, as a great friend. You know, as I said, I had lost belief in myself, even though I was still doing the solitude project. I knew in my heart, it was created for the world. And I wasn't ready to step in to be who you know who I needed to be, I'd keep trying to hold myself back because I was afraid of you know, what are people going to say what it was if they don't like it, all of these different thoughts popping in my head on one day, I was watching him as he was doing life with another one of our great friends. And basically from there because I trust Lindsay, I thought, you know, I'm going to jump inside. What it is that this particular individual was doing. Absolutely amazing in the PR media space. And if theory and from that, that one video of watching for like a minute or two-hit, you know, really helped to prepare me and build that belief as well. I'm just very, very grateful to have an amazing, powerful network of women behind me. I mean, there are many and two, but these women are leading the way so it helps me to believe anything is possible. And the more I step into that, I'm grateful because then I'm also able to do the same for others who are inside my network, so then they can step in to be who they truly are. So I suppose the thing I wanted to share it, please don't be afraid to do that. Like it is scary. And we all honestly, we all go through this and feel the same. You might think the most confident person that they never feel that way. But we do we're exactly the same in that sense. But despite the fact that we do feel that way, we still step into it anyway. And that's where that growth happens amazing things that go beyond yourself that you couldn't even imagine happens for you, but not only for you for those that you were seeking to help and that's where I'm very grateful for that. You might think it's only a small part or piece in the whole scenario, but it all makes a huge difference. So thank you very much for that, Lindsay. Lindsay  19:52I can see there's something that was big inside of you and that tends to be my gift I'm able to see us kind of oracle genius to understand what you're supposed to do or where that light is and that you're supposed to do something bigger, and really helping you take the pathway to get there. So I'm glad I could play a little part in this journey. I really think that I'm just a stepping stone I help people kind of take that next step up. And I'm so proud to call you my friend. So thank you so much for being on this episode. Destani.  Destani  20:23Thank you very much for your time today, Lindsay. It's been a pleasure. And I just hope that this one message I can share before we round out the set. Please never underestimate the power of one message. Because one message can save a life Lindsay  20:40and one message can change a life. So that is such a powerful thing. Now somebody wants to learn more about the hope wall or the solitude project. Tell me about that. How can they find out more?  Destani  20:52To find us is we've got a website www.solitudeproject.com, we're also on Instagram and Facebook @solitudeproject.2020. Lindsay  21:05Beautiful and amazing, Destani, thank you so much for sharing your story.

 Ep. 34: Introduction Fun Into Work Lindsay  00:00I'm Lindsay Mustain and this is the Career Design Podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death, and we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do.  Lindsay  00:42Welcome to the Career Design Podcast today. I am so thrilled with my guest, she calls herself a chief fun officer and we're gonna dive deep into this Rebecca, do you mind introducing yourself to my audience?  Rebecca  00:56No, I don't mind at all. Hi, everybody. I'm Rebecca Binnendyk and I am the new CFO, the Chief Fun Officer who doesn't need a chief fun officer in their life? Lindsay  01:06That was like that. So much more fun than the regular CFOs I know. I said to Rebecca when I first met her that we have a Chief Fun Officer here at Tom paradigm. She's seven and her name is Nora and she definitely has a lot of fun in spirit and that playfulness. So I want to know a little bit about the idea of how did you come up with Chief fun Officer and what did you see in businesses that made you realize that this was something that was missing? Rebecca  01:36Okay, so two, two questions there that I'll answer. So first of all, my entire life, I've been having fun. And you know, sometimes when we get older, we look back and we realized things about ourselves as we grow and develop personally. That's been really part of my growth journey. And in studying like neuroscience, and personalities, and all these things, I look back at myself, and I went, Holy smokes, I've been having fun my whole life, and not just frivolous fun, but fun, and taking risks, and doing things that people wouldn't do to have things that most people don't have, such as freedom and financial stability, and a career that I've designed that I love and that's always evolving. And it hasn't always been that way. But the choices I've made have been based on is that going to be fun, you know, is it going to be fun to fly to China, I don't speak a lick of Chinese but I'm going to go there. And that was at a very young age, you know, is it going to be fun to go down to Nashville and record my first album, and this was when I was, you know, in university and supposed to be doing a classical singing exam. Is it going to be fun to completely, you know, started a whole new company at 38 years old. Um, you know, it was all these things. And I just realized I was having fun. And if it wasn't fun, I wouldn't do it. So I had a career in teaching as well. I taught on off as a school teacher for 10 years. And you know what it got to be, to the point where it wasn't fun. So this kind of answers your second question. The policies, the red tape, the I don't know, the people at work, who were just so bent out of shape, when you would do something different. And I didn't fit in, I realized that for simple things, like letting kids stand up in the classroom, when they were doing no harm was, you know, looked down upon. So I quickly saw that this wasn't an environment for me. And then on top of that, I was hearing the kind of trends in corporate and in business, because I have a lot of friends that were working in corporate. And you know, basically, the trend was, I want to quit my job. I don't like working incorporate. How do I become an entrepreneur like you because, at that point, I quit teaching and became an I've been entrepreneur kind of at the same time as teaching for many years. But I had finally gone out on my own fully and was running my own business. And people were like, how do I do that? So I was like, Well, why Why does everybody want to quit corporate? And you know, I did some, some research on that and just questioning and surveying people. And really what it boiled down to was the community and the culture in this corporate world completely lacked fun. Nobody was being appreciated. They felt like they couldn't be themselves at work. They always felt judged. They couldn't wait for the weekends, talk about weekends, teachers, like life for the weekends in the summers. I committed myself to never do that. Once I had finally quit teaching, I had a plan and I was kind of smart about it. But you know, it was like, Okay, I'm not going to live for the weekends and for the holidays. I want my whole life to be like a weekend and a holiday. I want to enjoy the people I surround myself and I want to be the one in control of that. And So I guess the trends were just that, yeah, people were quitting. And it was because of culture. And not just, you know, you know, companies have tried for many years to make things a little bit better, but they've really missed the point. And I can talk about that a little bit later, too. But that kind of summarizes, you know, okay, so I guess I didn't say why. So then becoming the CFO, I guess I got really passionate about people being in corporate and being able to do those kinds of jobs because I knew that not everyone could quit their job and become an entrepreneur. That's a very, very specific set of skills to be an entrepreneur that needs to be learned, and not everyone in the world is gonna be able to do it. So I was not, I was not content with the fact that the entrepreneurs were going to get to create and design their own lives and career. But all these other people we were going to leave behind in corporate, it's always gonna suck. So I just decided, how can we make this a better space in the corporate world, and, and I realized, you know, there are leaders and bosses that want to change the way they've done business and there are examples in our world, like big companies that are doing it, now they have big budgets, but I believe that you are capable of creating a positive, fun culture, even without a huge budget. So I believed that everyone could make these changes, and we could improve the lives of many, even if they wanted to stay in a nine to five job. Lindsay  06:37I love that so much. And I think that we have, there's so much untapped brilliance that people have at work. And when they are told to stay small stay in a box, here's your black and white job description, I call those cages for talent, that just stifle their genius, that we diminish the opportunity, and then no time called this, like the death of innovation. And we wonder why it's happening when people aren't encouraged to really be innovative or to be different. We want them to be, you know, drones. And I just think that's just a powerful mindset. So when you when you've seen because as you've gone into businesses and helped introduce fun, tell me what happens for those people. Rebecca  07:19So there's, there's probably two elements, I think, for one, it's the CEO. And they become Okay, so they have to have an open mind. To begin with, you can't even change the culture of a company unless your CEO or founders have an open mind to this kind of work. So two elements, one would be the owner, and the founder does some really deep work on themselves, and they become a leader. They aren't just the CEO, they're, they're becoming the person who is the example, they're getting vulnerable. I like to say like, take your hat off for a second, your CEO hat, and just be human, just be a person. And when CEOs do that, and when they start being vulnerable. And for example, I'll give you a great example of a gentleman that I know he was working with his company having a really tough weekend. So just so much stress, because he had to do this, this, this, his list was so long, and he had to finish all this by Monday. And he was doing it all by himself. And this was a conversation I had. So he's a colleague, but his son, who's 19 years old, said to him, Dad, why don't you ask the people at work to help you? Why don't you tell them you're struggling with this and get it done together? And this is coming from a 19-year-old, which leads me into a whole other conversation but great ideas from that generation. Right? This is something we've done kind of done wrong. We tried to segregate and these you know, the 50-60-year-olds don't get the 20-year-old the new-gen. But if we just tried for a second, listen to their ideas and learn from one another how different the culture would be but this son said to his dad, he said that, well his dad immediately there's fear that comes up, right? It kind of bubbles up in his stomach. I can't do that I can't do that. Like then it kind of is deeming me weak, or like I don't know what I'm doing. And then he got over that real quick. He went back to his workplaces team. This was during COVID. And he told them Hey, guys, I just want you to know, it's been a really tough day because I've been trying to solve this problem all day and I don't know what to do. Well, didn't they all just get on a call and figure it out together. And not only does that change, I mean that the person so the CEO got over his fear. Congratulations, hand clap for you. But also he brought in these other people with like you just said they have their own geniuses and their own problem-solving techniques and their own experiences that they bring to the table. So Now do they not only see their leader not as the boss, but now as a human being a vulnerable individual who's undergoing stress, and they relate to him, and they go, Oh, cool, how can I help? This is the kind of community and, and culture you create. And as a CEO, you kind of have to decide, do you want a team? Or do you want a hierarchy? And once you've made that decision, then you can move forward with the people who you're working with, because you're all just people and, you know, see yourself CEOs are not ready to hear that. But we are all just individuals, and we are all just trying to do our best. And if we just gave them the chance to do their best, how much more they will do, and bring to the table. Can I just say, you know what the full fun idea? It revolves around this idea of being more childlike. And when we are teaching our children, we teach them to ask for help. We teach them to raise their hand in class, ask questions, the more questions you ask, the more you will learn. And yet somewhere along the line, Lindsay, we just become adults, we cross into this, this threshold, where all of a sudden, we have to be strong, we have to be for women, we have to be in our masculine, we have to prove that we're right. We have to, you know, know, 100% of the job before we say yes to taking it. We're hesitant to take raises because well, I don't know if I'm worth it. Where did we cross this line? And so I go in, encourage people to be more like you were when you were a kid, you know, how much time? And how much more would you learn if you raise your hand once in a while? And how much more would the CEO learn if he raised his hand once in a while and asked the rest of the team. So team mentality. Lindsay  11:55I love that so much. It literally lifts my heart to hear somebody talk about that. Because there's I mean, there's I can cite so many different studies here about why, why this actually changes, but we get conditioned, like, there's actually a Bernie brown goes back, I think she calls it creativity trauma. And it happens when we start to condition and you might have seen this as well, like around fourth and fifth grade where a horse can't be you can't draw a horse and it can't have two heads and blue spots. It has to be exactly like a horse, it has to look exactly and we take that out, we take away the fun. And then we say, you know, behave, be small, like stay here in this lane. And we forget that we are all people, we are all we have all of these things. I mean, the greatest constraints I've seen inside of businesses is when somebody isn't seen for the ability to bring a new idea like industries are dying without these innovations. And people just like inherently, they want to have a contribution. That's a core human need. We want to make a contribution. We want to have significance, we want to feel like we matter. And being radically candid and vulnerable is a big part of that. And that means allowing people to step up and express things and to applaud them for that versus say, you know, you're being difficult or going against the grain because that actually helps disrupt what's groupthink and groupthink is those that series of Yes, men. And it's why companies get into that decline cycle. And so when we start to do these shifts, which is inviting fun at work, and I want to also go in like what fun really isn't, because I think we have some ideas around what fun looks like at work and how those things actually really don't do much. But when we tap into that when we start to be there are three parts when I say like intentional career design and true career design, when we get rid of human resources, we break it out. There are three pieces and the first one is the transcendent CEO and CEO's leadership. It has to come from the top of sponsorship to have a safe environment. Yeah, to be different. Yes, it no longer fit in a box then has to start at the top. Okay. And then the second part is about the environment that we cultivate, right? And so that people feel safe, and they feel like they can stand in their power. And we don't tolerate things like there's something I say one of the tenants of the human-centric workplace is the no asshole rule, which is from Harvard Business Review, no, no assholes. And these things that we just create this environment that allows collaboration. And then the last part is the intentional career design, which is really allowing people to tap into their zones of genius thinking of this one person had this one idea. I'll give you an example. There's one person who created Prime Day, there's one person who created prime shipping and they are not the most senior leader, guess what? They were someone at a lower level. One person's genius, you know how many billions of dollars that one idea and Every business have this and they actually marginalize their people, minimize them and diminish them and tell them to play small and just stop being difficult or stop being creative. We conditioned it out of them. And this is where we see the really innovative CEOs and the real transformative businesses, they're rising to the top because they've turned into this genius. And really, that culture of fun is a big part of it. So I want to ask you here, Rebecca  15:09So can I pick? Can I piggyback that, just let me piggyback that really quick, what you're saying there about people needing a space to be creative, and, and to give back. And on top of that, an environment where they can be excel. They everybody wants an environment in a workplace where they can excel, meaning they can go up another level, they can have more to their job than just their job, because that's just human nature to want something more. So if we're creative, we like I think what it boils down to is create an environment where employees want to be where relationships are built, where clients and customers want to buy because they'll want to buy more if they feel this energy, they feel this, this fun, this, oh, my goodness, the employees want to be here I want to buy from this company, where and then companies in the league, inevitably, will have increased profits, charities raise more money. You know, it's just like you said, there are so many studies showing that if if you are listening to this right now, and you're thinking, well, what's the bottom line? What's the bottom line you know about the money? Well, I think Lindsay and I are both here to say that the bottom line is that these companies thrive, beyond they become the leaders in their industry when they focus on their culture and focus on each individual. Lindsay  16:36Yes, Oh, my gosh, profitability is the measure. And so it's when we get but we that is a very, and I'm going to leave into this a very fragile masculine thing to go into what's the bottom line? And that actually, if you go through that and forget that people are people, you've missed the whole damn point of this conversation. Absolutely. Oh, when I talk about the most transformative CEOs out there, and they're at the point where they want to break in that next level that transcendence CEO, they're not focused, they understand there's a point where reach altruism where I've already achieved my accomplishments. Now, I want to help others do that. And that's where we really step into that true transcendent style of leadership. Okay, so what is fun not? Is fun your ping pong table? Rebecca  17:16Yeah, I can talk about this a little bit. Yeah, you know, you'll find with especially some specific industries, like, I'll just use the example of the tech industry. So tech industries, um, I don't want to stereotype but they tend to be more male, male-dominated. And I think if you go back if you... Lindsay  17:34I must gonna say, let's stereotype, because not stereotype study, guys, so yeah Rebecca  17:41Totally true, totally true, white, white guys, on their computers. And I think, you know, a number of years ago, when you know, culture, it's not a brand new thing, people have been trying to improve their culture. But what they've been doing, what we're seeing now is that it's not working. So you can't just put a ping pong table. And you know, in a common area, you can't just give them beer on Fridays, you can't do those kinds of things and expect that the entire culture of your company is going to change and your profits are going to increase, it just doesn't happen. Because people again, we go back to the top, if the leader is not showing vulnerability, and he's not showing he or she is not showing their true selves, then that does not encourage their employees to show their true selves. So if there's any kind of fear, so fear that I'm not doing a good enough job, I'm not working as hard as Mike over there at his desk, because now I'm playing ping pong, Oh, I can't do that. Because, you know, nobody else's, if there is that kind of feeling, then what you've just, you know, spend money on to kind of create this, you know, pretend environment that's positive, it kind of works against you. You know, and people still feel like they can't wait to get home and they don't care to stay after work, because they're not part of a team. They don't want to hang out with their colleagues, I can't wait to get home. Lindsay  18:58So that you said I lived for the weekends we live for, like our lives that really the things that are most important, our lives are typically not at work, but there are people who wake up excited, energized, motivated, they want to go to work because they get to make their best contribution. And one of the other things he talked about was here was variety. And variety is another key core human need when we have something it means we can't have people who stay in that black and white space because it is actually like we diminish the core things a human being needs to thrive. So if you're wondering what's happening here, like why fun brings in it allows you to feel significance allows you variety, and allows you to make a contribution. So those are three of the six core human beings. so freaking powerful. Rebecca 19:42Yeah. And I mean, like if people are wondering, you know, what's this big deal about fun? Well, think about this. You know, if you're a woman and you know, we're pregnant and you were worried about telling your boss that you're going to be having a baby and going on mat leave and now you're getting a cut and pay. Well, wouldn't it be fun if you could just bring your baby to work? Yeah, I know people out there go what that's a crazy idea. People are doing it CEOs are doing this and they're seeing huge benefits, not just for okay now mother at work Who's that who's see you know an industrial designer. Now, moms that work baby two, three-month-old babies are on her, you know, on our back or whatever and she's still working and able to do her stuff. As the baby gets a little bit older baby goes and is in a playpen. You know what, you know what happens in those environments, people in the office start signing up to have a baby break for 10 or 15 minutes so they can play with a child. This enlightens everybody in the office Not only that, you get your stakeholders walking into the offices, you get you, your clients walk into the offices, now there's a child there, and everyone's a little bit like, okay, what's going on here what's going on, but you know, the languages are cleaner, the, there's a lot more smiling, you know, you take another example, take a board room of say, you know, white men who are used to doing businesses, this the way that they've always done it, we'll give them a set of crayons, and take away all their pens. And now make your notes. Now, this is fun, this puts smiles on people's faces. And there is a science to this, that when people are happy, they are more productive, and they are more creative because the side of their brain that is on like pause because they're in such a driven like a gotta get this done profit, profit profit mode, they are actually not creative and innovative. So if you want your company to grow and thrive, and, and yeah, have increased, profits start having more fun. And you'll see the difference because people will want to come to work, people will start feeling like these are your friends you're going to work with these are people I'm working with not against, you know, which has been kind of like, Oh, I have to go to work. And Sally and sales is such a blip. You know, and it's like, oh my god, okay, now how can you get to know Sally a little bit better? So that you actually see that you're not that different? How can we create environments and opportunities for these people to join together? And maybe it's like, a project outside of work, where maybe you get together and you guys will talk about how are we going to give back and people are going to come to the table with ideas, I guarantee it. Because almost everyone in your office goes home. And they probably have a creative project. What I have found Lindsay is that a huge majority of people who have been in corporate are either a musician, they're an artist, they paint on the weekends, you know, I don't know, they make hot air balloons or something, they do something different that they have always loved doing but somebody that probably their mother or father told them you could never have a career in that. And so they went into their corporate job. So if we could incorporate the loves of people's lives into work somehow, in creative ways. Geez, now you're talking about a place people want to go wherever they're going to be motivated and they're going to be not just motivated, they're going to be dedicated to your company. And there you know, they're in lies the whole idea of keeping your top talent for a longer period of time and not wasting What is it in America 30 billion, or I don't know the quote, I don't know, the stat off the top my head. That's a lot of money that's wasted in training people and anybody out there including myself, that's trained anyone knows it takes a ton of time. And if you keep losing people, you're losing a lot of money. Lindsay  23:36Yeah, to the tune of at a professional higher level $50,000 is the average call average. Oh, yeah. Yeah, lose one person $50,000. And it becomes a C to rest the rest of your team because they have taken on the additional workload and then bringing on someone new also increases workload. So it's a terribly it's not a virtuous cycle. And if you can, right now in the world for talent, because it really is. There are ways to do so I love this. Rebecca, I feel like I want to continue this conversation with you on another podcast because so much here. There's so much to say that one like one last parting thought you would like to leave with our audience.  Rebecca  24:14Like you said, there are so many, so many things. So I guess I would just say it takes one to start making these changes. If you're it doesn't matter which level you're at. You could be a CEO listening to this right now a leader in the making somebody wants to make a change and who wishes and wants their workplace to be better. But you could also be somebody who was just newly hired, and you're bringing in new ideas and you're sitting there going, Yeah, this is totally me. I'm always getting like shut down or I don't feel like I don't feel safe in this environment to say anything. It starts with you. And I have been one of those people my entire life that speaks up. So speak up. And I guess Lindsay and I are here to Stand behind you in speaking up for something different. Because the more people that say something, the more change that will begin to happen and this will become more mainstream that work is actually no not so bad. Lindsay  25:15I love that. Thank you so much, Rebecca. And if somebody wants to find out more from you, where can they go? Rebecca  25:21My website if you can manage to spell my last name is Rebecca Binnendyk dot com. Yeah, there's lots of information on there and all my links are there. That's probably the best place I am on Facebook as well. But I'd say probably more on my website and feel free to get in touch anytime. Lindsay  25:37Thank you so much for being under days incredibly illuminating. And I'm sure we'll have a part two on this or maybe even more. Rebecca  25:44Thank you so much, Lindsay, for having me. You know, even Lindsay and I, we've just, you know, had some great talks about this. And I also encourage you to find somebody that is like-minded, surround yourself with like-minded thinkers. And from that place, you can only go high you can only fly from there. So thanks, Lindsay, for having me. Thank you so much.

 Episode 33Lindsay  00:00I'm Lindsay Mustain and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do. Lindsay  00:42Welcome to the Career Design Podcast, I could not be more excited for our guest today. And I want to introduce you to Amanda Love, and I'll let her introduce you. But one of the things we're going to be really talking about here is true self-love and worthiness because, in order to really intentionally create that future that you want for yourself, you have to go inside and find the person that's worthy of love first in order to create that future. And it all starts with you. So I'm gonna let Amanda go in today and talk a little bit about this. But she is going to be talking about self-love goddess initiation, awakening, your divine love codes to feel empowered, inside and out. This is all about self-love. So Amanda, welcome to the podcast.  Amanda  01:25Thank you so much, I appreciate you having me here. I'm just super excited to share a little bit of my thoughts on self-love, so if you don't know me, I'm an intuitive tarot reader and I work with people to manifest the ideal relationship, I use Tarot and other magical modalities with my clients to create the love life that they really want.  Lindsay  01:53Beautiful. And I specifically asked you to come on here, because I knew that is a way that you really create that relationship with others. And let me just tell you that everything in life is based on relationships. So she is incredibly powerful, but really starts with you, right?  Amanda  02:08Completely agree, it's all about that self-love, I work, obviously with people looking to find that ideal partner, but where we start is within ourselves. So that's kind of how we attract the ideal partner that we want. So and you'll see through the love codes, just how that works a little bit.  Lindsay  02:30I am so excited about this. And we have three love codes that she's going to share with us. And I want you to again, remember that, while Amanda talks about, you know, her role is really about attracting that ideal partner. The same thing goes with intentionally designing your career and the relationships that you attract into this. So I want you to see the correlation that really it's all about you before you can begin to create your future it starts the work starts internally. So let's jump into divine love code number one.  Amanda  02:57Okay, so divine love code number one is busting the truth about what self-love really is. And this is probably where we spend the most time when I work with clients. It's about going within yourself, literally loving yourself. So I know that right now we're inundated with self-love, you know, go to the spa, do a vacation, but really, it's about going deep within yourself and becoming your own BFF, which I think a lot of us sometimes have some hard time with, you know, understanding what it is we want.  Amanda  03:32I'm sorry? Lindsay  03:34I said absolutely.  Amanda  03:35Okay, understanding what we want. What's missing in our life from being happy. Like, we have to understand what is important to us so that we know where to spend our time. And so I think that is a big portion of it is diving deep. It's a little bit hard, but I think it is completely unnecessary if you want success within various aspects of your life. Lindsay  04:04And do you have anything where you would say I mean, I think self-care, like I feel people get confused self-care versus self-love. What's the difference between like, and I think we've normalized like let's give mom showers like that's the basic level of self-care. Everybody else in the world with the shower except for moms, but how do we get into the place of true self-love versus self-care?  Amanda  04:26So obviously I listed vacations and getting a pedicure manicure before I to me, that is self-care. And it is very important. I'm not saying that it is not but self-love is really there's a lot of dimensions to it. It includes spiritual, physical, social, emotional, psychological. So really just going within yourself. Um, so some examples of things that I do. Learning boundaries, respecting yourself how you talk to yourself. For me detoxing from social media because it can be overwhelming. Absolutely. Yes. Physically, I love yoga, eating healthy training yourself to some me-time where you're actually like, asking yourself some of these questions that I don't think, I think with our busy schedules we forgot, we need me time, you know. So, to me, it's like, it's a combination of various things that we do throughout our day or in our life to really respect ourselves, I think it all comes down to how much respect we have for each other first. Lindsay  05:39I love that too. And I think there, I'm gonna say that some of the things that I've had to learn in my journey here, especially because we all get kind of traumas, we go through life, and we tend to think something's wrong with us. And just acceptance that we are our own creator, that the person that's staring back to you in the mirror is perfectly imperfect exactly who they need to be. And then accepting that. And it's not to say that I'm stagnant, but that I choose to accept and love myself today. And I choose to be better in everything that I do moving forward.  Amanda  06:09Exactly. And I think something that people have a hard time dealing with is not being perfect. You know, we're in this society where we love perfection. It's all over social media, our role models, and part of it is knowing that healing is not linear. We're constantly working on ourselves. And as long as you're doing the work, to tackle whatever comes up that day, that is showing yourself self-love. Having the patience, having the respect to honor where you're at the moment.  Lindsay  06:41I love that the phrase healing is not linear I am so borrowing that because that is incredibly powerful and giving yourself permission to forgive everything you've done up until this point that didn't go right. I think that's another thing is releasing the shame and guilt that you didn't get it right, because you were never meant to we aren't perfect, and you have to learn, you do have to heal, and then you have to choose to deliberately move forward.  Amanda  07:04Of course, yeah. And I mean, those mistakes, as we call them, lead us to where we're at the moment, you know, they help us grow, they prepare us for our future. And I think that's where we get hung up is we want this perfect life and the perfect look and all this needs to be perfect but the reality is, it's just a bunch of pieces that we put together the best we can so. Lindsay  07:28Absolutely and I love this like the idea here the relationship with yourself in order for other people to fall in love with you. Whether It's Your dream employer or whether it's your trading partner. It starts with loving yourself first because if you can't see it in you, then no one else will see it either. Completely agree. So okay, let's talk about divine love code number two, this one I'm excited about? Amanda  07:49Yes. So activate yourself, love goddesses, sacred boundaries first excel, the keyword being boundaries.  Lindsay  07:56I hear boundaries a lot right now. So I would love to hear more about this.  Amanda  08:01Well, this is probably the hardest one for a lot of my clients. Because we are just in this mentality that we have to say yes to everyone that we're going to hurt someone's feelings if we can't help them with something, or we just don't spread ourselves too thin. Or, you know, so, for me, it's like you have to set boundaries to show yourself respect. Sure, it might seem selfish, and that's okay if it is. But the thing is that boundaries help make you feel empowered. Having respect for yourself is necessary. So some of the big ones are learning to say no, when you don't want to do something when you can't, don't have the time. Eliminating toxic people from your life. That is a big one. A lot of times we're in relationships, whether it's work or personal. Where it's a one-way street you're giving all in that person might not get as much. So I think when you do the self-love work, you realize where you want to spend your time what your goals are, and you need to evaluate each decision on if it's helping you get to the goal that you want.  Lindsay  09:22I love this so much. And I think I always like to practice the absence of tolerance in this process, meaning we tolerate so much and that's that boundary that is wishy-washy, but people have mad respect for people who set their boundaries. So I'm gonna give you an example here. I asked her to do this podcast and she said, here's what I'm available, which was completely outside the time. I normally record podcasts and I said for you, I will find the time because I was so excited to share this with you and that's just the power of really, truly owning your boundaries. Amanda  10:00Yes, and I do appreciate that and we all are busy. And the thing is, we think that people are going to be upset with us if we say no, but the reality is most people are very understanding if somebody gets upset because you're setting a boundary, they're probably not the best person to have in your life.  Lindsay  10:19So true. Amanda  10:22And I think we have a hard time because we want to be loved and we want to be accepted and all that good stuff. And although I'm not saying go out and just say no to everyone, and disrespect everyone, I am saying, really evaluate what is important to you. And if it goes align with your goals with what you want, for sure, say yes. But if not, and say no. And if you can't say no, right now, maybe no is a really hard word. Maybe say, Yes, I can do this for you, but and let them know when it works better for you or let them know what part works better for you and what you can't. So I think that's definitely how I get people to kind of see it differently. Okay, you want to say yes, say yes, but say it differently? What part are you willing to sacrifice? And what are you not?  Lindsay  11:12And I'd like the thing here, as far as you remember that you always do what's in the best interest of you because people are also going to do the same. And I think one of the ways that we really lose a little bit of our identity and the ability to set boundaries is when we become this Yes, man. Because every time we say, yes, we're taking away from something else. And so you only have so many hours in the day, that is the truth, we only have so many finite resources here. So you need to prioritize yourself. And then the other things, I think that's true like self-love, self-care, and boundaries, and then being able to say yes.  Amanda  11:46Right, exactly. And it's all about at the end of the day, the respect you give yourself and yeah, the hours of the day that we have. So you still got to do the sleeping and the kids and whatever responsibilities you have. So how are you going to fill up the other hours?  Lindsay  12:01I love that you said this is a true measure of how much you respect yourself. And so if you aren't setting your boundaries, you're saying I don't respect myself, and therefore no one else should either.  Amanda  12:13Right. Correct. So we teach others how to treat ourselves.  Lindsay  12:18Oh, yes. Okay. Yes, we do treat this and this so applies to every relationship in your life, every single relationship, we train people how to treat us, and it starts with boundaries. Okay, amazing. New, this next one is really important. So I talked about worthiness, worthiness is a factor. So talk to me about divine love code number three.  Amanda  12:37So divine love code. Number three is to use your level of worthiness as a powerful tool for success. So I'm a firm believer that we are energy, everything we exude our being our bodies, everything is energy. And so how you really see yourself dictates what you attract in your life and your level of success. So, um, a lot of times, we, you know, I love affirmations, I love some of the work that you do for self-love, but it's taking it a step deeper, and really believing your level of worth. I work with a lot of clients that say, Oh, I'm gonna, I'm attracting the same type of person in my life with the same relationships in my life. And they don't realize that it's because that's the energy that they're giving off. That is, their level of worthiness is what they're attracting. So we really have to believe that we are amazed that we are beautiful, that we are successful, and we have to take action every day to do that. So worthiness is starting with us, just like self-love. And in order to have others believe it, we really have to exude it, it has to come out of our pores. So that's kind of the most important thing.  Lindsay  14:07I talk so much about energy these days, to me, the change that I've seen my clients tenfold, they're graduating at exponential rates with the same kind of results that we would see over multiple weeks in like three or four weeks. And so we're collapsing timelines. And the thing that's changed is that we introduced energy work. And so we've you've ever heard the saying, you know, your vibe attracts your tribe? That's true in every way, if you've ever walked into a room, or had somebody, you know, walk into the room, and everyone has been drawn to them. In fact, I'll give you an example of Marilyn Monroe. When she was Norma Jean, she could walk in completely undetected into a bus stop and she said one time would you like to see her to the person she's with and then immediately flipped on turn on our persona as Marilyn Monroe and the energy shifts and she started to make like a stem in this power of this attractive icon. And that's true for every single person. That is how you show up in your energy, the universe responds accordingly. Like, and there's, there's a lot of studies on this. And so it seems very woo. But really, truthfully, we attract what we put out there. And that really happens with this energy. And so if you don't believe you're worthy, you will not put out a vibe that attracts the things to you. If you do believe you're worthy if you do love yourself, if you put yourself first and you show up, and that's the energy you put into the world, the world, in turn, the universe will come back conspire for you to have that same level of energy is what you bring into your life.  Amanda  15:33And the first two love codes are an amazing way to really work on your level of worthiness. Because sometimes our subconscious plays little mind games with us, you know, we say the things that we're supposed to say, but do we believe it. And so doing working on those two first love codes is just how you're going to really embody that person embody what you want to be. So I definitely agree.  Lindsay  16:03And I'm gonna give one little tip here that I teach my clients which is to act as if some people will be like, fake it till you make it. And you know, there's there is some sense of here that you may not be everything that you hope you were at this moment, you may not be that person, you're always striving for the next level to train of high performers. But it's not about faking it. It's about acting as if you are unshakable acting as if you can create any future that you have. Even if you're not completely there. If you choose to embody that energy and put yourself out there, you will see much better results than anybody who's faking it or is doing nothing. But most people and the masses live by doing the least amount to not show up to not stand in their power to not exude confidence, to not believe that they can create the life of their dreams. So you really have to choose this. And I love the idea of like, act as if you're unshakable act as if you are a candidate of choice, act as if you have people falling over you for your time, because in turn that will show up for you.  Amanda  17:04Right. Imagine the day in the life of the person you want to be what do you eat? How do you dress? How do you talk to people? What when you walk into a room? How does that feel? So that is one of the best exercises. And I think that's something that every day we have to show ourselves to do because it's very easy to go back into the bad habits or to talk to ourselves a certain way. So it's a constant.  Lindsay  17:31That means even when you don't, it doesn't work out, right? It doesn't have to be perfect. In fact, it never is growth isn't linear either. So there's going to be times where you take the scenic path, but the question is, are you moving forward? And really the same thing, like there's one beam that says like, you know, there are 24 hours a day, so does beyond say we only has 24 hours in a day? So what are you doing with yours? And that's what I want you to think of when you're moving towards this. What would Sasha Fierce do? How do you show up that way? And when you command that when you put that energy into the world, when you set your boundaries, when you truly love yourself? You know, the difference that you'll see in the results just are transformational. So, Amanda, I would like you to tell me a little bit about what you see people shift when they invite these three love codes into their life. What changes for them? Amanda  18:22For sure, they change how they communicate their needs to people changes. There's like the confidence it's very hard to describe because when you learn to say no when you set boundaries, sure, you might feel bad the first couple of times, but then you're like, I've got time for myself, I feel good. I feel I don't feel like I've spread myself too thin. And I've seen the opportunities as well as Yes, I'm a love coach. But I have one client who I mean she grew a business just from learning to set boundaries with her family members and learning to say no, I have another client who was able to find the love of her life just by tweaking some of the things that she was doing when looking for a partner so I think that these things can affect every level of your life, whether it's your career or your personal life. It's all about how you see yourself and you're setting the precedent so I think these are life-changing.  Lindsay  19:29They are absolutely life-changing. And I will just say Amanda has worked with me in my own relationship and she is absolutely remarkable. I don't bring people on here unless I truly believe in what they do. So Amanda, if people want to find out more about you, where do they go? So I'm on Instagram as love dot goddess dot magic and on there. There's a link to my link tree which I'm near to Tiktok but I'm on there. I also have a Facebook called the Love Hub. And if you don't do anything on Social media you can find me. My email is love goddess dot magic at protonmail dot com.   Lindsay  20:08Fantastic. Thank you so much for being here. Amanda, I so appreciate you.  Amanda  20:12No thank you. I am so excited to be here I am in love with your cup podcast. I actually just listened to one of your episodes that just inspires me every time so I really appreciate it.  Lindsay  20:25Oh thank you so much, Amanda, and thank you for sharing your gift with the world.

 Ep. 32: How's Your Ego Holds You From Your True Success Lindsay  00:00I'm Lindsay Mustain and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do.  Lindsay  00:43I've spent a lot of time reflecting this week, because this day, four years ago, I actually am at the very last moment of me taking a pause after deciding to leave Amazon. And before I officially dove into my business talent paradigm, let me take you to this moment. Lindsay  01:04I walked away from everything, I walked away from everything. When I left Amazon, I left all security and safety, I left being the breadwinner. But I had reached that point in my career in my existence, in my experience, where I could no longer be willing to put my purpose on hold to appease my ego is the best way to describe it. And what I mean by that is the ego has its own place, the ego is here to help you survive. But the ego doesn't always keep you expanded. And what I mean by that is its kind of like your family, your ego is the family that you have your family's job is not to provide for you but to protect you. And the ego does that same thing where it says, Hey, play safe, play small because then you're valued, then you know, you're okay. And you're not risking anything. And we can continue to live in this world where everything is just fine, and you're doing the best you can. And then there is your higher self. And your higher self says, Yeah, you're playing small, you have a light inside of you that is meant to be not just this flicker, but it's a bonfire. And you're extinguishing it because you believe in the ego. And the ego keeps you safe, and therefore small. So at this moment, I'm in this break between I left Amazon, and I gave myself two days, because I'm Type A, I want to drive. I want to get things done. Hello, ego Hello, humanity. I spent two days getting my time together. So I could go all into the talent paradigm. Here's where I was at this moment. I knew I couldn't do it anymore. Because at some point your body is in physical health, your mental health, your emotional health, your universal abundance, health will be sacrificed because of the ego. And I spent time now realizing I had no idea what I was doing. I had no idea what I was doing. I had no idea what I was doing. But I knew I couldn't do what I was doing anymore. I was at the point where whether it looked like it from the outside or not, I was hemorrhaging. I was bleeding my purpose. And it was going nowhere. It was going nowhere. Because I kept going into work. And I was selling my soul for a paycheck. I was selling myself for a paycheck. And that's when things when I reached that point where I got so angry that I realized I had given myself permission to walk away from safety. I'd given myself permission to walk away from safety. And you have done this in your life, you have abandoned the old to create the new, the greatest change engine your life. While it may sometimes have come from the external, typically, we're the ones who invite that change in we choose to make a change even though we want the ego, in particular, wants stability and security and consistency but as a human, you have a core mean for variety, for change for expansion. And so we tend to whether or not we want to admit it to burn things up and choose to do something different. And I had done that I had decided now and stuck with my decision to walk away from safety and security. So at this moment, four years ago, I want to go back to what I was feeling what I was thinking, and then I want to take you on a timeline of where I'm at today. I was thinking I have no idea what I'm doing. But I know I can't do this anymore. And you may have reached that in your job in your relationships, you may have reached out with your financial stability. These tend to be the three areas where I see that. And you may have said, Enough is enough. Enough is enough. How long am I willing to tolerate it? How long am I willing to tolerate this reality. And the only way for me to do something about it is no longer to flow by but to change. And we are in that passenger status of believing that this vehicle of your life is driven by somebody else. And the only thing you have to do is get out of the car and get in the driver's seat. That's what I was in. And so I had no idea what I would do, except I knew that I could help people find their ideal career opportunity. I knew it, I knew it, I knew it.  Lindsay  05:53And I didn't know the how I didn't know the how. But I trusted myself enough to believe that I could figure it out that I had enough resources, enough drive enough belief in myself that I was capable, more than anybody else. And that's the person who you're really looking for the approval of is really you. Because you might look for it externally. But the truth is all the answers that you need are inside of you right now, whether or not you know it, there's going to be a seed of you. Let's go. So yeah, that's actually accurate, stop looking for external validation, you just need to look inside a little bit more. And that was what had changed for me. So in a snap, I changed my mind. And I decided to go head into the talent paradigm. Now I'm not gonna say again, it's sunshine and rainbows It was not always easy. But when you start tapping into your purpose, my favorite book is called the alchemist. It says all the universe conspires for your success. And in that month, I did more than I would make in three months, even though I had no idea what I was doing. I had no idea what I was doing. And here's the deal. When you start to stand in your power, when you start to stand in your purpose, when you start to combine what I talked about in career power, passion, purpose, pursuit, and profitability, those things happen, it becomes this virtuous cycle where I stand in what I'm supposed to do. I put it out into the world, I'd be off, I'm authentically me. I'm exactly who I am today and in turn, we magnetize opportunities, people, we bring in wealth, and that happens through you standing in your purpose. So when I'm talking about dream jobs, and yes, I want you to have that most of the time that people I'm talking about, this is a destination, a temporary one, it's not the final destination, it's not the point where they're supposed to end up. It's one of the many pathways. And what I mean by that is that all roads will take you to your future. It's whether or not you choose to make the climb, whether or not you choose to float along, or you choose to do the work to create the future that you really want, the end is always going to be the end. And that's the end when your body no longer has another breath in it. Okay, so we're all going towards that destination. So you have a journey here, and you get to choose what you do now. So the message for you today is what journey are you choosing? What journey Do you want for yourself? Are you okay tolerating, are you okay treating your purpose? Like it doesn't matter? Are you okay with the ego keeping you small, because those things have to be realized in order for you to burn what you believe to the ground, you have to be willing to do something anew to become who you were meant to be? And it's like the idea of a Phoenix, you're going to combust, you are going to burn to ashes, and you will rise again. But the thing they don't know about the Phoenix is that that flame is because the Phoenix wants it. And inside of you, the same thing happens. So it is your turn now to choose to be the light to choose your future to choose a timeline, where you get to be everything that you ever wanted. And that's in every capacity of your life. And the way you do that is by intentionally designing your life and it begins with your occupation. It begins with your purpose begins by tapping into your reason for being on this planet. If this makes sense to you, then I want to hear from you. Let me know I want to hear from you. Just send me a message and I want to find out what is your purpose. What is your reason for being? What do you know and even if it's not, I don't have this clear picture. Neither did I that's perfect. Just tell me here's what I want to create in my life, and I can help you get there. I'll see you on the other side.

 Episode 30: Introduction to Humanistic BrandingLindsay  00:00I'm Lindsay Mustain, and this is the Career Design Podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death, and we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do.  Lindsay  00:43Welcome to the career design podcast. I'm Lindsay Mustain and today I am thrilled to introduce you to Carrie Thomas Omaur and she is a luxury brand Alchemist. And not only is she that she's also a dear friend of mine and has been responsible to help my business talent paradigm now cross into a seven-figure business and she is for all of our external brands. And I want to talk to you today about the combination of what we thought I think about extra brand building. So getting your authority in thought leadership out into the world, whether you're a CEO, or whether you're an individual, this is the thing that sets people free. But in particular, what Carrie is the magic around is humanistic branding. So Carrie, welcome to the show. Carrie Thomas01:29Oh my gosh, thank you so much for having me. I'm super excited. First of all, love you bunches. It's been super amazing to be working with you for a year and a half. Not only growing your business but also growing as our friendship and our relationship. This has been an amazing journey. Lindsay  01:44I'm so thankful for you and just to get to watch your authority establish and how you start to amplify other messages for people because you are a luxury brand Alchemist now. So you work with the most premier brands in the industry. But this humanistic branding, I want to like I talked about brand building, it's the most efficient skill set that executives have is the thing that they wish they had worked on. It's definitely what is missing. It's I think the secret ingredient for amplifying your voice. Talk to me about what the heck is humanistic branding? Carrie Thomas02:15Oh my gosh. So yes, first of all, it's a new era of branding. I really believe that this is a new era. I feel like a lot of times before we were doing branding, a different way. And I feel like this is the way that's really going to give the most results, the most catalyst to your actions, and advertise your clients and the people around you. So the biggest thing about humanistic branding is the idea of bringing the human back into the brand. So the brand that they think about bringing the human back into brands, the branding is the fact that you have to understand humans, a lot of times we as entrepreneurs, and a lot of marketers we like to believe in and think we understand our clients and the people that we were trying to talk to and our followers and our tribes, but we don't we only know the surface like we know what they do. We know where they live, but we don't understand who they are as humans. And I always say humans are intrinsic beings they have, they have like their choices, their decisions, their thoughts, their emotions, their experiences, experience, they have framed their life, and his frame their life. And it has been that create the catalyst to determine what decisions they're going to make in their life. So if you're actually want to be able to understand people, you have to understand who they are as primal beings, what are their primal instincts? What are their motivating factors? What are those things that are truly going to create that momentum and the catalyst and make them make the decisions? And it's really important to understand that, that no human is a life. Every person has their own journey and their own experiences. And you have to be able to understand that when it comes to building your brand. So one thing that is always talked about is you have to understand your primal instincts, you have to understand, what motivates them, you have to understand what are the lenses that they look out of. And what I mean by that is, a lot of times people have these core drivers that push them throughout their life. So my mom is funny, one of her core drivers is a sense of buying safety and security. So in everything she does in her life, that matters in relationships, if it's in business if it's in anything, she's always going to be looking for places and situation decisions, that's going to bring her closer to something that's secure and it's something that's safe. So when it comes to companies that market to her she's gonna automatically be super inclined, super attached to them. If they give her that, that safety and that's the thing that makes it really cool. So you have to understand the lenses that they look out of. But you also need to understand how do they deal with tough situations. Like what are those situations like what are they like? How do they deal with grief? How do they deal with the loss of like loss of clients loss of anything, you have to understand that you have to understand what are the ebbs and flows in their life? And how did they that actually play a part in the, in the frame of how they who they are as people? How does that sound? Lindsay  05:15Yeah. So, understand in order to resonate with our audience, we actually have to look at them as individuals versus numbers, every single person, just like I like to consider when we're looking at humans, we look at them as not just numbers or resources or capitals, those every single number we put on a spreadsheet, that is a human being the same thing goes for your followers, for your tribe, for your company, and for the people you're trying to influence. Carrie Thomas05:41Exactly. And the best way to do that, if you think about it, the best way connecting with somebody and connect with a human is by connecting to their heart. So one of the things that we're really, that we really pride ourselves on, is helping create heart alignment and heart connections with our clients and their clients. So the way we do that is we help make sure that they're speaking their language, they understand like their the rally cry is activating, it is magnetizing people to the mission, you're speaking to their core heart, your understanding, they're your understanding, they're the lenses, they look at you understanding all these pieces, you're understanding how to evoke emotion. So you're making sure your imagery and your fonts and your colors, and all your visual aspects are all geared towards invoking the emotion and feeling that you want to be able to create to be able to solidify those connections. And the next thing is, are you solidifying the connection? Are you amplifying your brand and your voice? Are you continue putting out content and information that's connecting to the heartstrings of that client, which is going to be creating what we call this titanium connection between you and them? And then the next thing is, are you creating a home? Are you creating offers tribe services, where these people after you have been invited and magnetize it activated to your calls? Are you giving them a place are you having them all hyped up, and they don't have anywhere to go, you want to give them a home. And that's going to be through your offers, you're thinking about your offers, and you're curating them based on their needs and their desires, not based on what you think they need, you're going to really look at them. And you're going to, you're going to craft your offers based on who they are, and what they actually need at that moment in their life. And at the end of the day, those are like that's the fundamentals, I would say, of the humanistic branding. And if you start checking off those and of course, we have other separate bread archetypes and things like that. But you have to understand the big thing, you have to understand humans, you have to understand primal instincts, you have to understand their alignment. And once you understand that, it's all about just diving in and creating stronger, tighter connections and timing in or understanding your customer and your human at the most core level.  Lindsay  07:57All right, I love this so much. And so obviously Carrie is doing this for brands, but she helps me actually reach you. If you look at my imagery, my message, it's something that Carrie has helped me to still so that we get to that point where you are listening, we are invoking emotions in you because we want you to know that you are not a resource, you are not capital, you are not a number on a spreadsheet, you are a human being who has a zone of genius, you are entitled it is your birthright, In my opinion, to do work on this planet that truly matters aligns to both passion purpose, the pursuit of it to create massive profitability for you individually. So the thing here I want to come up tie this into is that this brand is a business, you are in a business, you may not know it, but you are in the business of me inc. And so we talked about creating an offer an offer is an extension of building a relationship. And that is what we are dragging walkabout. So the relationship whether you are in a business where you actually are charging, or you're actually building a relationship for a networking conversation. And I wanted to say like your network equals your net worth, the reason why my business has gotten to seven figures is completely built on building a brand amplifying a message and calling in my ideal clients and my tribe, through my networking conversations, which starts with brand alignment. So you have a brand you are in a business, you must be aligned.  Carrie Thomas09:19You must be and you have to be able to create those five connections. Because if you think about it, have you ever like there have been times where you'll see brands and you'll see the bit you'll see what they write and it's like a little warm, comes around your heart and you're like, Oh my gosh, that touches me. Like how do they know? That's exactly what I needed to hear. And a lot of times this happens mainly with bigger brands, like Coca Cola, Apple and things like that. But it can happen in a smaller brand. If you're able to adopt these humanistic brand principles. If you're able to adopt this, you can make the same connections. You can make the same relationship you can truly solidify it And understand your person to where you can serve them more boldly and more competently. And it's a beautiful thing. And of course, a frictionless sales experience, because that you created all these micro yes's through the solidifying of your connection so by the time, the answer is going to always be Yes because they know and trust you, and they adore you, and they say, cherish you and they cherish your heart, and you're in line with them. Lindsay  10:23And this, in short, is what creates what we call brand equity and brand equity exists as an individual. In fact, your personal brand is the most pervasive brand that you have somebody is a brand. Absolutely. But you take your personal brand, whether or not you have a business, that brand stays with you. And so you definitely want to connect to these pieces. Carrie, thank you so much for being here. This is amazing. So people want to reach out to if they want to learn more, because one of the things Carrie does, she can help you uplevel your brand, especially on your game on LinkedIn or any social media. How can people reach out to you? Carrie Thomas10:53Oh, my gosh, yes. So you can visit us at our website at solastadigital.co And then you can also follow me on Instagram at Branding with Carrie. And I would love to connect like one thing about me is I'm really big on building relationships. So if you just want to connect if you just want to say hey, please come hang out with us on Instagram, or on Facebook. Lindsay  11:15Amazing. Thank you for being here today.  Carrie Thomas11:18Of course. Thank you so much for having me. This has been amazing. Lindsay  11:21I thank you so much for tuning in. We'll see you next time.

 Ep. 32 Human Resources is an Abomination and Should Be Burned to the Ground Lindsay  00:00I'm Lindsay Mustain and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do.  Lindsay  00:43I am about to piss off a lot of people. But today, the day that I am recording this is the four-year anniversary of my very first day in the talent paradigm. I've been talking about this a lot because I've had a lot of nostalgia, I've been traveling back on my own personal timeline. And looking back at that moment, when I thought I can do better I can make a shift in the world, I can help others and as I've got myself in the soapbox, and as I said, there is more out there for you. The realization after working with 15,000, high-powered executives, leaders changemakers inside of an organization is we are literally breathing, breathing, these authoritarian leadership principles that diminish people's worth. We breathe it like a point of pride, we treat people as if they're disposable. We treat people as if they don't matter. We forget that everyone is an actual human being. And then we wonder why they're not loyal or engaged. And why there is this epidemic and employee exodus where people are leaving in droves. And I'm going to tell you today, why human resources is an abomination and should be burned to the ground. This is a very provocative statement. So I want you to listen with an open heart if you're hearing this rallying call because I want you to know that I am through and through an HR person I was bred in that world, I have been doing this for 20 years, I went to school at night for 10 years to get my degree, I got my SPHR, I got my Senior Certified Professional from the Society of Human Resource Management, I have done everything in this world. And I want it to come back to the root word of human resources, which is human, human. I, as a little girl, people would ask me, What do you want to be when you grow up. And what I would say is, I want to help people and the first time I ever walked into an HR department of my very first job, I thought, this looks like a really amazing place. And that's why I wanted to be there was to help people. But when we look at human resources, I'm going to break this down here about why HR doesn't really help people, and how we've really lost the humanity inside of human resources. And I want you to know, this is not about the people inside of human resources, because I believe the majority of human resource people came because they wanted to help people that they believe in human beings. But we have literally bred out that humanity. And then we have created this risk mitigation mindset, which is never about actually helping people but preventing litigation. And that is the antithesis of being invested in human beings when you are only looking to "C.Y.A" of your business. And so I'm going to break this down a little bit here. But if you look at the most genius, revolutionary CEOs when you ask them what they think about human resources, that department inside of an organization, the likelihood that they're going to go hell yes, about HR is slim to none, you know, they disdain that inevitable bureaucracy that's created your HR administration, it's like enough to make their head spin. And it's considered a necessary evil. It's considered a necessary evil, we've been fighting for the seat at the table. And really the structure that they said, Here's your box, here's where we want you to play in. It's all about covering our ass to make sure that we don't get sued. We don't get into litigation. It's really not about how do we help our employees win. That is the problem that I have with human resources. So it's important you know, as a leader, that you understand how to engage and empower your workforce to do work that's both meaningful and profitable. That is the driver here I am. From the beginning, I began my career in operations. Everything I've ever align to has always been about how do we drive the bottom line, HR should not get in the way of that. So people are not the barrier. They're the bridge to getting the result. But we also have to think about some of the functions that happen inside of human resources, things like recruiting, and learning and development, total rewards, employee relations, safety, compliance, these are things these are very tactical things, typically, that is handled by the HR department. And the whole reason like when you look at this HR was created to help mitigate risk for organizations hear that, okay? HR is here to prevent me prevents you from I'm here to stop you from having reasons to litigate against my company. So that means that what I am trained in is around corporate law. And I'm here to protect the company's best interest. This is where people are like, Oh, I went to HR and nothing happened, here's why. Okay, we are trying to handle the entire employee lifecycle from hiring the termination, and minimize the risk associated with employment issues. So, in short, the HR department is the one team that everyone loves to hate. And it's the first on the chopping block because it's considered a non-value add department that doesn't generate any revenue, it does protect our company, but it doesn't generate revenue. And so we've been fighting for this seat at the table. When why would we all do it cost money and create complexity. So this necessary evil is why I say HR, we have a problem, we have a problem. And we've been worried about like HR transformation, fuck that. What we need to do is burn it to the ground. Okay, stop band-aiding with engagement strategies and doing things like hiring, you know, succulent planting environments where we can put big ping pong tables and drink beer on the job because we've neglected some of the key parts of how to engage the workforce. These things are not these are Band-Aid measures trying to fix a very broken system. So I spent a lot of time for years now trying to figure this out. And what I realized is that this is no longer sustainable. This is not a practice that is going to actually create profitability for a business, okay. And we have relied on managing people through these antiquated and outmoded, HR structure and leadership philosophies, by building unnecessary policies, and creating these fluffy engagement strategies that do nothing to both empower your workforce, scale, and grow a business that drives profitability. So here's my rallying call, it's time to stop treating your people like toddlers that need to be babysat coddled, or bribed into doing the work by giving them the tools to express their true genius, and get out of their fucking way. Because the truth is, you can create an environment where you drive explosive revenue growth and industry innovation, and under the guidance of new paradigms of people leadership, and that begins with torching this thing down. And what I mean by that is that when a field no longer can yield crops, what farmers do, they burn it, and the burning and the destruction that actually infuses the soil so they can raise something new. And so I want to talk about this, because this is where people go, Whoa, what are you doing? I'm not talking about unemployment, human resources, I am talking about reimagining. I'm going to talk about why this doesn't work and what the future really holds. Okay. So you might think that HR is actually preventing problems. But in reality, the cost that we invest in HR is actually creating problems, if you spend your whole time managing problems that actually will actually impact about 3% of the workforce. And in general, the bottom 15%. That's what that entire department is focused on is really about driving and a C's terminology, but the bottom feeders in the company, the ones who are actively disengaged, or the ones who are actually trying to destroy the work that they're doing. And that actually comes to some other human principles I'm going to talk about here. But that's why this is happening. we've actually created a structure that's all about managing the bottom feeders instead of amplifying the top. Now, this is not some sort of genius strategy here. Like let's lean on people's straights, let's go into what actually gives them passion around their work. And know that bought the byproduct. There are a million studies, I'll be talking about this. But that is actually what creates profitability. So we built an entire structure. We wonder why both HR and the people who need to go to it hate it. It does nothing to actually solve the issue, which is how do we amplify talent for profitability? Lindsay09:52So the first problem that we have, that HR operational policies are creating problems is that we are in the business HR policies people problems. It's only about 15% of your workforce that needs to be managed through policies, but it's our go-to strategy, HR strategy methodology, let's create punitive strategies to get people to do their work. Okay, do it or else and most of the time your HR team is focused on fighting fires that impact less than 3% of your workforce. Okay? So, like, let's go burrito principle 8020 rule, we don't want to be building work that actually creates additional work. It's a non-virtuous cycle, okay, we want to be creating a strategy that amplifies talent to create innovation, engagement, longevity, and we continue to perform and outshine our competition. So the truth is that policy policing isn't needed for most employees. But we use these punitive tactics to force employees to do their work. And we're spending time fighting fires and litigious matters, that only affect a small percentage of the workforce. So the work that we tend to do in HR doesn't apply to the employee population, it's 100% tactical most days, if I'm really honest here, you know, when we are we're creating forms and surveys, it's not the thing that's going to actually engage your employees, these are data points. And we can do all that through automation and artificial intelligence tools, we don't need that what we need is somebody who's actually there to be a partner with your employee. So here's the paradigm shift. You're funding a department that focuses on creating red tape for nonexistent issues and wasting money on solving problems that don't exist. When we go away from that people are the problem. And we go to the paradigm shift that humans are a resource and not an issue. People have the potential for greatness when they feel empowered and supported. And the focus needs to be on amplifying people's potential, rather than policing people's problems, okay.  Lindsay  11:54The second thing is that we need to stop treating people like they are cattle. And it comes back to the very root of human resources, which is human. What happened to the human and human resources, it's time for your people and yourself as a leader to stop treating each other like resources or capital or an asset? Okay, we diminish that there are actual human beings, because the most powerful untapped asset that you have, is already existing in your business, to create profitability and impact and growth is just waiting for you to tap it and called into existence it's your people and their genius. So when you look at your employee population, I had a leader one time that called these people belly buttons, like we've dehumanized them so much. They're just numbers on spreadsheets, or they're a piece of their body. I want you to remember that FTE headcount that represents an individual person that has a beating heart and a family to take care of. We deserve to treat people like human beings, we deserve to be treated with empathy. And we need to stop thinking of them as faceless numbers that are cogs and wheels that are there just to drive profit for you. When we do that it stifles growth, it stifles innovation, and it's creating employee resentment that's actually creating this Exodus. It's happening right now the great resignation of high-caliber talent. So the paradigm shift is you need to stop bleeding, you're bleeding out your intellectual capital, and treat human beings worthy of respect. It's time to stop these Band-Aid engagement strategies and culture initiatives that ignore the core basic human need that we all have, which is the desire to contribute to a larger mission and do our best work.  Lindsay  13:45Okay, now, the third issue that we face is that job descriptions are cages that stifle talent, okay? job descriptions, limit people, potential talented individuals are not meant to be in a box. They're not meant to play in black and white and be told what they can't do. They want the opportunity for growth and evolution to work on projects that inspire them, rather than those in which the company's only interest is monetary gain. So when we have these black and white job descriptions, they act like cages that cripple our employee's natural talents, by dictating how they should be, operate or act without question. cages are the last thing you want for your employees because they become dissatisfied, and they get resentful after being hired. When they don't have a chance to grow. They need space, mentally and emotionally to do work that excites them, because passion is what's going to drive their talents forward. And so trying to trap and contain them. That's like trapping an animal with no way out. But either destruction or escape. Notice. That's what we're seeing. people realize they can't be successful, so they'd rather leave. That happened to me, you have that story to every single person who has had this moment. So the paradigm shift here is we need to allow people to Work that feels both passion and purpose for them. The company shouldn't define an employee by a job description. But instead, they need to let the employee own his or her innate talents and genius. The workplace is more than where you go every day to earn your living. It's also where people need to express themselves through what they are passionate about. And you can do this.  Lindsay  15:26The fourth thing is that we need to quit perpetuating the burnout loyalty trap. So if you want to win the war on talent, and it is an all-out war right now, then stop lying about how lucky people are to work for your company. This untruth and antiquated mentality persist in all levels of the organization, and it's a leading cause of burnout, people aren't lucky to work for you stop believing that employees should be loyal solely because you pay them to be there. That is why people are leaving, okay, it's not enough for your employees to get a job or a paycheck, the people who are the most the people who I would go out and there are three people on the planet who can go and do this job, they are the most elusive high caliber talent. And they have a multitude of options to do meaningful work, that gets them energized and motivated. They're not lucky to have a job, they have options. And that is what's happening. people realize they have options, okay. They are driven by this strong feeling of fulfillment when they get to go into work and do something with a source of energy that gives them a place to use those passion and purpose. So now you get to choose you either value your people and embrace their genius or lose them to your competition. So here's the rethinking this mentality you are not lucky to have these are sorry, people are not lucky to have a job, okay? You are lucky that you get the chance to work with your people. People want to do work that matters. They don't just want a job, they crave an opportunity for meaning and fulfillment as well. So you have to create this workforce that has high performance and stays with you by cultivating an environment that supports them to achieve their goals that are in alignment with your company. When we do this, it is a win-win-win for the individual win for the company's bottom-line profitability.  Lindsay  17:11The last thing is that we're managing our people right out the door and your best people are leaving before you can even utter the words for management and it's the number reason why people quit. Okay, we are seeing a mass employee Exodus and the reason, the main reason it's around leadership and honestly, the lack thereof. In fact, it's authoritarian micromanagement. Okay, trial by fire is another way to describe this. So authoritarian leadership is the equivalent of babysitting your employees, okay, that treating them like toddlers, and bribing or punishing them to get the work done. That is authoritarian leadership. It's disempowering. It's task-oriented, it leaves little room for creativity. It's the death of innovation. Okay? This management tactic is all about, what can I see I need to manage you because I can see you, because I could walk around, I need to be in an office so that I could go in and make sure you are doing your work. It's about task management, checking the boxes, and doing what you are told, you have been here and you hate it. This is time and money that you were investing in hiring and training and retaining this money that you're investing is wasted. If your employees feel disempowered, unheard, and unseen. You're literally killing the gift of their genius. So it is time to stop sending your best talent to your competition, to cultivate an environment that your talent can truly thrive in, you have to create a human-centric workforce, you have to understand that humanity is the core of this. And I will get into another episode about the six core human needs of what creates a human-centric workforce. But the thing is now, it's not about transforming or the transactional nature of HR. It's a dying practice, okay, it's being used by companies that are in this maturity where we think we are better than that we're not in the growth lifecycle anymore, or we're in the decline, the act of destruction of our business. And we are holding on to it like it's a life raft when it's actually the thing it is an anchor that is stopping you. So the call is a shift to a high-performance workforce. Okay. It is time to create workplaces where industries can be revolutionized. Genius, talent can thrive, and we can do work that transforms the world. And it is possible through a reimagined bleeding-edge HR philosophy that turns stagnant organizations into profit powerhouses through deliberate talent amplification. I'm gonna be talking about this a lot more, but it is time to call in the revolution and that revolution is intentional career design. Thank you for joining me for this podcast. If this resonated with you, please share it with somebody. The message begins here and now if we want to create a workforce that is how highly engaged creates massive profitability, it has to be done. Right leadership has to be through the right environment and it has to be through intentional design. Lindsay 20:10Thank you for listening

 Episode 29: Get the F*ck Out of Your Own Way Lindsay  00:00I'm Lindsay Mustain, and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do.  Lindsay00:42This week, the Human Capital Resource Institute reached out to me because they wanted to figure out how to get my certification back to being active. Let me paint you a picture. In 2010, I took the hardest test of my life, and it was the senior professional of human resources, the SPHR. And I studied for 12 weeks in order to take this exam, it was the hardest thing I had ever done. But when I walked away, I had a piece of paper that validated that I was an expert, a strategic expert in the space of human resources. And I swore to God that I would do the work to keep this certification going. As long as my human resource career endured. I have since actually let that certification lapse, along with another byproduct of that certification, which was my senior Certified Professional, from the Society of Human Resource professionals. Why would I do that something I worked so hard to do. And I'm going to tell you why I decided to let this thing that I worked so hard go, I want to take you back to the moment after I got my passing test result. Now I actually had determined where I was going to get the proctor testing center where I was going to have this assessment taken and I was there for like three hours to do it. In the parking lot. There was one of my favorite Mexican restaurants. And I knew that regardless, I was going to end up either celebrating or drinking my wine was okay, if I did it, pass it. But when I hit submit, I go to that moment and I see the preliminary pass, I had passed. And this test has around a 53% success rate and passing so I had done the work I had prepared myself. But it was hard. It was challenging. I spent every free moment studying. And it was so validating, so validating because I had proof that I was the expert in this space. And guess what happened after that. I sent it off to everybody I know. And I got huge rounds of congratulations. And it did nothing to open any additional doors in my career. And here's why, collective consciousness, the programming that we had the belief that we need somebody to sign off on our genius on our expertise, actually is what holds us back, fear is what keeps us small. So I believe that if I had this piece of paper, that suddenly I would now be qualified to do the job I was already doing. This is what I see with people who are in their career, they look to get pieces of paper to get this external endorsement, that they are in fact, worthy. They are in fact qualified, they are looking for this approval. And it's become from the very, very beginning. We start by looking at the people who raised us typically your parents or whoever that you know the maternal and paternal figure is in your life. We desperately seek out their approval, we look for their buy-in we look for that. And then we go through this what my friend Mandy West calls the factory model of life, which is everybody goes through the schooling, and we know how far schooling fails us but we have the government sign off on here's what you need to know in order to be able to compete as an adult. Nothing around things like personal finance or how to actually get a job. But how do you play by the masses? How do you do that? And this programming is what keeps high performers small. They start to look externally for the validation of their efforts. They start to look for somebody to sign off that they are good enough that they are worthy in They forget that the person that they need to convince the person who they need to believe, is already there. And it's you, you already know deep down, that you are truly worthy of creating anything in your life. But the belief is that we have to get somebody to sign off, we have to get somebody's approval, we need to play by the rules that society has constructed for us. But I want you to think now about the most remarkable people that you know, in your life. I want you to think about them. And I want you to ask yourself is did they play by the rules? Because the people who change the world didn't. They took that rulebook, and they burned it. They decided to forge their own path. They were trailblazers, okay. And here's the thing about how corporations work today, they are literally stifling genius. They are stifling their own the people who are the leaders of the very top, and the people at the very bottom are playing by rules that put them in boxes, and we call these job description cages that say, here's your defined zone, don't do anything outside of this unless you want the repercussions of it, don't play bigger. And then we wonder why we have a shortage of innovation. We are literally killing it. And it is through this collective consciousness belief that we have to play by the rules in order to get ahead.  Lindsay  06:37The moment that I stopped playing by the rules is the time when I became so powerful, it intimidates others. You know, this too, because if you're listening to this, you already know that career design means creating a reality for your future, that calls in the most powerful message that you have in your zone of genius. There is something inside of you, you know this, you may want to fight it, that conscious part of you wants to fight it. But there's something inside of you that is meant to change the world. You're not here to be one of the masses, you are one of the awakened few that knows that regardless of the fear that you feel, that's humanity in your way that you are meant to do more. That is why you listen to me, that is why you are listening to this message. That is why you click download, you click to play, you are meant to hear this message. now. Stop playing small and get the fuck out of your own way. I say that with complete unconditional love. But I have watched the most brilliant Maverick leaders and high-performance executives and people who change organizations believe that they should play small. And it is why you suffer from things like anxiety and depression. And you feel completely alone. It is because you have neglected the most sovereign part of yourself, which is your genius. The thing that helps up-level humanity. It is there it is inside of you at the very top CEOs that are changing the world. They're not playing by the rules, they are changing the game. The people who are making massive shifts inside of organizations, they're the ones who decided to break three free, they are no longer caged in their job description, they are willing to go against the grain and sacrifice the things that seem to matter like security and safety. But if you want to be secure and save, then you will be a cog in a machine that gives no consideration to who you are. In order to become an invaluable part of a community of a society of an organization. You have to be different than the masses. At the very end of your life, no one is going to care about how you played by the rules. Nobody writes a book, nobody creates us a story. Nobody builds a movie. around playing by the rules. I woke up I went I played by the rules and then I died. Is that what you want your obituary to say at the end of your life? Because that's not fucking good enough for me. And I hope it's not good enough for you. But I was taught to value this beyond everything else. When I had nothing and I was homeless at one point. I learned that security and safety were all I desperately needed at all I needed in order to survive. But when I put myself in that cage of playing by the rules, I watched my light, my soul my purpose become extinguished. So this message today here is for you. I don't know who needs to hear it. But I'm here to tell you to stop playing small stop believing the masses. It's only when your mind and your spirit are able to become one that you will become who you really want, and truly are meant to be. Because what is holding you back is that belief that you have to play inside of the lines. That's what's holding you back from true potential. It's like a prison, it keeps you small, it's easy to get in your own way. So it takes massive courage and initiative to break out of this prison that you've constructed for yourself. But it is a self-imposed prison, you do have the ability to break free to move forward, to focus on what you want, instead of what keeps you safe. I have a sign in my office and it says, everything you want is on the other side of fear. Everything you want is on the other side of fear. The things that will set you free create the most fearful environments. But that is because you have to take an extraordinary act of bravery to unleash the thing that is inside of you.  Lindsay  11:15And with that, if there's something in here that message whether you are a leader or whether you are an individual who is trying to move through the intentional career, design pathway, and blueprint, you either want to create an organization that's all around helping people aligned to their passion, their purpose, the pursuit to create massive profitability for their organization, or you're an individual who wants to pursue their passion, to find a purpose to allow the pursuit of that to create massive profitability for you individually. It is a win win. There are some bionic if that is you, I encourage you to reach out. It is time to unleash the thing that is inside of you the thing that you were meant to be stop playing small and get the fuck out of your own way. I want to hear from you. If that's your

 Episode 28- The Scariest Thing I've Ever Done in My Career Lindsay  00:00I'm Lindsay Mustain and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death, and we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do.  Lindsay  00:43Welcome to the Career Design Podcast. I'm your host, Lindsay Mustain and today I'm coming to you alone. It's been a while since I actually have talked to you personally but I wanted to walk you through a moment in time that I just experienced because this week, I celebrate a milestone that looking back I would have actually never been able to see in my future. And I want to talk to you about the biggest risk I ever took in my life. Four years ago, I was Amazon's it girl, I was the most visible employee on LinkedIn, I was in a role that Amazon had crafted for me and helping recruit the most elusive talent on the planet, I was a matchmaker, I was there to help find this incredible talent and find a place inside of organizations within the Amazon structure. And I'm going to tell you, it was an incredible gift, and also one of the most challenging roles I've ever been in. And the reason why was because I felt so censored in what I had to say now with massive visibility, I was getting more engagement than Jeff Bezos, I was getting more engagement than Amazon, I was seen as another extension of the Amazon brand. And that meant that everything I had to say, went under scrutiny. And I had built this platform on LinkedIn about sharing my message for people who are really around the idea of intentional career design, how do I find that dream opportunity? How do I create my dream career? How do I pass this process? That's so flipping broken? How do I do all those things? That's what I talked about. And all the time that I would share these messages around, how do you get ahead, I would get shut down, I would get shut down all the time. And I kind of like imagine, you know, this balloon of possibility and hope, especially when they gave me this opportunity. I was so excited, so thrilled, I was so thrilled to do it. And every time that I came with an idea, or I had a message or something I tried to share, the wind would be taken out of my sails I imagined little like my balloon, little tiny pinpricks and my, my vision of what I had imagined in this role, it just started to deflate. And it was slow, it was a really slow, deflate. Because what I had gotten to was this point where I just didn't believe that I can make a difference anymore. I sat in a very, very broken system, very broken system across all of the human resources, which is all about managing people's problems, rather than amplifying people's potential. And I was limited and handcuffed and censored. By, you know, the corporate umbrella of what I could share. Because my brand, my personal brand, they took that as that I was a representative of Amazon, which are not the same thing. You are always your individual person, you own your own voice unless you're an authorized representative of the company. Guess what you get to own your brand. I've learned a lot about that since it's been four years now that I've left Amazon. But at the time, it felt so limiting. And all I wanted to do was help people because I had already seen massive success in helping individuals with their career pathing understanding how to amplify their success, how to get through the broken system. And when they handcuffed me and told me I couldn't speak out anymore, it killed my motivation. I felt sick going into work. I felt so sick and the only joy that I really got was the messages when somebody got to be hired. And it wasn't even at my company. It was at all the other organizations where people were getting hired at those messages that people were saying and sending me saying, you know what, Lindsay this piece of advice really, really helped me It helped me get through. The process helped me actually get further in my career. And that's what I started living for. That's what I really realized was what we call our zone of genius. And it's all-around your superpowers. Okay, so I'm gonna give you a secret here, the most successful thing that you can do in your career stops relying on the things that you are good at, and start doing things that you are excellent at. I mean, beyond excellence, a true genius. The 1% of the 1%. Every single person on this planet has that skill set, something that they are so innately good at, we combined a few things here, they're passionate, they feel purpose around it, they know how to do it. That's the pursuit and it creates massive profitability for them. When we hone into that's the zone of career power. That was what I was missing. I was tapping into that, but it wasn't in my work. Have you ever been there, where you're doing work where it feels like every day you go to work, and you sell off a piece of your soul for a paycheck, I was slowly dying, selling myself, piece by piece, desperately trying to provide for my family? And do what I had been trained was the right and loyal thing to do, stay with the company, work hard work until you basically die, and then maybe enjoy your life at that point. That paradigm is so fucking wrong, people that are so wrong, it is why you feel so diminished. It's why you feel your soul's purpose is like a side bitch. And to put it, I saw that meme recently. And I was like, that is exactly it. Like my soul's purpose is a side bitch to my actual collective consciousness programming about what I'm supposed to do. You know what I go to school, I get a big bunch of loans in order to go to school for some more, because that's what higher education has programmed me to believe. And then maybe I'm qualified to get into the corporate world. And I'm just here to tell you that none of those stories, those paradigms are completely false. And I know because I've been able to work with people firsthand. Now for four years individually, I've been coaching for over 10.   Lindsay  06:53But I this thing popped up on my, my Facebook timeline, and it said, What would you do, you have this amazing opportunity to go out and help people in the world do something that I'm so passionate about. It fills my soul, it feels my purpose, it makes my life worth living. And that is how important your occupation is. It's actually what gives you the strength to do all the other things in your life in my opinion. But I give away everything that I valued, so highly. My security, I was the sole provider for my kids, everything. And the overwhelming message was Go for it. But that fear, that fear was like a prison. That fear kept me small, that fear diminished me. But I tell you that Jeff Bezos himself is the reason why I quit Amazon. And if you haven't ever heard of this, I'm gonna talk about the regret minimization framework. And you can go Google this if you want to find out. But Jeff himself, if you go back to before, you know, he's kind of the Jeff Bezos, so today, when he was a little earlier in his CEO years, he talked about when he was deciding whether or not to start a business. And he saw the growth of the internet was at a rate of over four, four, sorry, four number points, I guess. So over 1,000%. So it was a greater than 1,000% growth. And he thought there is nothing in the world I have seen that is growing at this rate. And I would be foolish to not take an opportunity to go there. And he used the idea here of regret minimization framework. And the idea is that at the very end of your life, the thing that you are going to look back on and this is what studies have shown is that the people who are on their deathbed the things that they regret, the most of their life or the things they didn't take a chance on, the things that they didn't do. And he decided that I could live with failure. But I wouldn't be able to live with the idea that I could have taken a shot. And I didn't.   Lindsay  09:02I have goosebumps just saying that. Because that was the realization for me that I know that there's something out there at this point, I had already been the most visible employee, I have millions and views in my content. I'd helped countless numbers of people. I had a best-selling book. I knew that my message was important. But fear was keeping me safe. Fear was keeping me small. And then I hit my breaking point. And some of you have heard this story before. But I was debating the story. I was debating, like do I go do I stay Do I go you know, I need to provide for my kids. I'm really scared. I'm not sure what to do. I was the sole breadwinner, sole provider for my kids, and I wasn't sure what to do. And then I had this one job. This one job that I was looking for, that was open it was based in Singapore, there were like three people in the world that were qualified to do this job. And so as we went through the interview process with these candidates, there were two men and one woman. And I remember the moment that my heart broke, and that I just started crying. And it was the moment where I, I got a message, it popped up, it was the weekend, I got a message, I'd already been thinking about leaving, and this message popped up. It was from the woman who was interviewing in Singapore. And she told me, she would never work for our company, that she couldn't believe how we treated her that we had approached her and that she couldn't understand how somebody would treat her the way that we treated her insignificant without any respect. We treated her as a piece of paper, a completely disposable asset. Have you ever heard that? Have you ever felt that? Have you ever been in that place? And it brought me to my knees, it brought me to my knees, and I cried, I cried. Because what her message was, to me was that I know this is not what you stand for. And I think it's important for you to know. And I stopped, I sobbed, because it took me back to the moments where I had been in this place when I went through being laid off, it took me back to the place of watching my dad go through this during his multi-year unemployment, and then his eventual passing, where we treated people as if they were meaningless. As if every person on this earth was just a number on a spreadsheet. And that's just not fucking good enough for me, and it's not good enough for you. And at that moment, the pain became anger. And I escalated the issue to the supervisor that was over half of the world over the recruiting structure. And then the very next thing I did was I drafted my resignation. And it was in that moment, that anger, that true passion of realizing that I was no longer willing to stand for this, this continual treatment of people as being commodities that are complete without meaning that they're not humans that have heartbeats and families that are just doing their very best. When I realized that that was the way it was going to be and that I could no longer impact that because I have been handcuffed by a corporate umbrella. That was when I got angry. And I sent him my resignation notice. That was four years ago, this week. And it was the biggest risk I have ever taken in my life. So where are we? Four years after that? How am I going to say it's been smooth sailing, that would be a complete lie. And I am all about authenticity and integrity and telling you the truth because I am not in the business of sugarcoating things. I will tell you the uncomfortable truth, even when it makes you frustrated or angry or aggravated with the whole goal of helping you get past it to breakthrough. That is what I do here. So it's not been all sunshine and rainbows. It has been hard. I have almost lost everything. But four years ago, here's where I stand. I founded the talent paradigm I sent in my resignation four years ago.  Lindsay  13:46We've helped over 15,000 people now we look at one number and the metric that we decide whether or not our business has been successful. And the number is careers impacted. These are people who've been able to change their career trajectory because of the work that we do inside of the talent paradigm. Four years ago, there wasn't it didn't even exist. Today, we've impacted 15,000 careers in 121 countries across six continents. Now I grew up in a town that had 110 people. So this number is absolutely mind-boggling for me. The person who works with us, on average received a $52,000 increase. And I'm averaging actually the last two and a half years to get that number over the last year that number is closer to 72,000. Guys, that number continues to go up we are seeing six-figure increases on the regular basis increases not six-figure salary six-figure increases through the intentional career design pathway $52,000 With 2.1 job offers, in the midst of the great recession nonetheless. And they do it in nine weeks 15,000 careers over $52,000 2.1 job offers in that nine weeks, there is no one on the planet who gets the results that we do for our clients. And here's why I am not in the business of helping you do better. I don't give a crap about helping you do better. In fact, if that is what you're looking for, then I am not the right person for you to be following. There are a million career coaches out there. I am not in business with that I am an intentional career designer, I teach you how to find your superpowers, your genius how to leverage that. So you do work that truly matters that feels your soul. So you go to work every day excited, motivated, motivated, and energized. Did you work that truly, truly fills your purpose your soul, and you love what you do? That's what I do. I am not in the business of helping you get a better job, I am in the business of helping you get to your soul's purpose. And that is what makes me different. Because when we rely on what we're good at, when we're good at, that's what we get, we get good, you know, and that's great. But I'm looking for three things. When I look for somebody to be a success story inside of the intentional career design pathway. I'm looking for the right job, the right career opportunity, I'm looking for the right company, because Have you ever had the right job, like I had the right job, I had the wrong company, the wrong company. So the right company means the right supervisor and the right organization. And the last You're lucky if you get those two, like those two, you might luck out. Or the third one, two or three isn't bad. The right salary, because you can be rewarded handsomely for your superpowers. In fact, it is the thing that will make you different than everyone else in the world. And that's the thing. Now today, we're seeing this great movement of people who are leaving their companies, because there are so many opportunities out there. And this is what I've predicted. It's why I've been saying right now like if you're doing it now, you're kind of behind the curve, I can help you get caught up. But right now you're getting behind the curve if you're not intentionally walking this pathway, okay? Otherwise, you're gonna end up with good or better, I don't want better stop settling for better. I want you to find your purpose, if you mean, this is the existential question we ask ourselves, what are we doing on this planet, I'm telling you, there is a reason for you to be here. And it is much bigger than what you are good at, or what's better. I want you to be in a place where you can create your dream opportunity. You never have to look for work again. And it becomes so rewarding to you. It is the greatest thing you've ever done in your life. That is what I teach.   Lindsay  17:49And 15,000 people here later. We've done this a lot now. So I just want to say thank you for four years of amazing, amazing stories, because the thing is that for me, my success is all about the people who I helped get success. Okay, this is not my flex, I mean, it is a little bit but it's not my flex in that it's more for you who's listening right now to say, you know what, 15,000 people. I'm here doing the work right now I'm listening, I'm doing something I'm showing up for me, I bet that I can do this too. Because if I tell you enough, you might start to believe it. And that is what I am here to do. Because I found my purpose in doing what my superpowers allow me to do. So with that, I'm going to wrap up today, if you are feeling called to find out more about intentional career design to find out how we can help you get to that next ascension in your career to get to that place of true career power, where you combine passion, purpose, pursuit, and profitability, where you don't even have to look for a job again, where opportunities come to you without you having to seek them out. And you become the candidate of choice where companies are fighting over you with multiple job offers. The time is now the iron is hot people are desperate for people like you the rockstars, the superstars, especially the ones who understand how to beat this process and aligned to their zone of genius, then I encourage you to reach out to me because those are the kinds of people that I know we can help transform your life. And the thing here is that it's not selfish to want to find your purpose. It is the whole point of your existence. So I hope that you find a calling to go to something better because it is absolutely what you deserve. And thank you again for four years of amazing work here at home.

 Episode 27: The Art of Resolving Trauma, Pain, and Releasing... Lindsay  00:00I'm Lindsay Mustain and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do. Lindsay  00:42I am so thrilled to introduce you to my guest today, and her name is Jin and she is my friend actually from a mastermind that I'm in and I want to tell you a little bit about her before she officially introduces herself. So some of you may have known that I lost my brother to a tragic homicide in 2019. And it was pretty horrific. And one of the things I got really interested in Jin's work was that she works with people who've dealt with severe trauma, and the pain that actually physically manifests in their body, which I had no idea the two were even correlated. So one of the things during my recovery, even though emotionally I was unburdening myself through this, I still had a lot of physical pain. And in fact, I had multiple surgeries last year in 2020, to really try to recover and deal with some of the pain that I was having in my body. And I swear I spent 90 minutes with Jin and she totally changed my life in the course of that time, and relieved pain that I was taking medication and going to physical therapy for in just that period of time. So I am so excited to get to introduce you to her because you know, you've heard me talk a lot about energy work. And she doesn't necessarily describe it as energy work but I will say there's a big energetic aspect of this, of what she does to help people resolve trauma that's in their body and that manifests as pain and disease. So go ahead and introduce I hope I did a good job introducing you there because the change that you made in my life, I'm just so grateful to you. First up, but why don't you go ahead and fully introduce yourself to our listeners?  Jin  02:11Yes, awesome, Lindsay, I can't wait. And thank you for having me on here. And there was a perfect introduction because you're talking about what you had been through is pretty severe in most people's minds. But I am just so happy to hear the shifts that you have just in a conversation that actually wasn't directly to you, you were facilitating a group chat on the clubhouse. Lindsay  02:34It's true, I can't tell you just that's why the power of what she teaches is will change lives. So that's why she is here on the career design podcast to talk about this because you actually developed this modality, going through a process I would say, of really owning your own zone of genius and not being something you've been taught but something that you developed and discovered through your own work. Jin  02:53Yeah, I love it. Okay, so over the years, my work has definitely evolved. I've been a physical therapist for about 14 years now. And I now would say, what best describes me as a cathartic release therapist. So I started off being professionally trained as an osteopath. And then, about four years in, I was getting disgruntled with the results or the lack of results that I was getting from my clients. And I had been told all these skills and techniques and they just weren't working for people. I was like, What is wrong, and I was just in this box, and I could tell that there was deeper emotional stuff going on in their life. So the external stressors, their relationships, their job, it just everything, but I didn't know how to bring it, to their attention. And then over the years, I started seeing people who had been around the block, I had seen every therapist that had skins that had tested saying the top specialists out there that even had surgery, and they still weren't responding much like you with your hip and taking all these medications. And, you know, that hopped around many therapists and obviously last resort, and it's like, oh, my gosh, the pressures on I really want to do something. So then it was actually through my own journey of going through a little mini health crisis that I really started to discover the mind-body connection through psychosomatic therapy. It was just a very short course. But my story is my weak point is my skin and I thought it was very irrelevant because I was a physical therapist dealing with musculoskeletal pain. But I've always struggled with acne and eczema. And at this point in time, which must have been about 10 years ago, or so now, my skin just exploded in cystic acne, it was all over my face. It was all over my body, and it was worse than I had ever experienced as a teen. And so this was in my late 20s. And I kept on thinking, you know, when I get 25 it's gonna be better when I get into my 30s it'll get better. And it was just, it came on with a vengeance and I got really sick. I felt like I was going to trigger an autoimmune condition because I was at the point where I was getting ulcers on my eye I was getting these random fevers and I couldn't even walk down The stairs in the morning in my apartment without holding onto the handrail because my joints were so stiff, and I became that person who was like hunting around for solutions. I knew the doctors were just going to probably put me on cortisone put me on rocky change from my skin. And I was doing like really harsh chemical peels and seeing a Chinese medicine doctor was taking the most disgusting concoction of Herbes, but I was desperate. And all of these things worked while I was on them. But as soon as I stopped, everything came up. So I'm like, okay, even all the natural stuff isn't working for me. And so then I discovered psychosomatics, which is about how your body or your physical body is a manifestation of your emotional state. And over time, I've integrated this into my work, I went into the study, herbal medicine, and also Western medical acupuncture more from a technique perspective. And so what I noticed was the physical presentation of my clients and how they were showing up could tell you what emotions were going on in their body, and what they were storing. So my little spiel that probably best explains it is that your physical body is a manifestation of your emotional state. So you have all these events in your life experiences, and you have traumas, and they're associated with emotions, both good and bad, but they're all normal emotions. And our body is designed to express these emotions at the time but because often we live in this Western society, it's too busy. We find them inconvenient to express them. And we suppress them. And the other, the other time that we store these emotions is because we don't know how to express them because we're being brought up in an environment where we were told you can't cry, you shouldn't cry, or it's bad to be angry, or we've been exposed to explosive anger so we become scared to express that. So all of these unexpressed emotions get stored in the body. And over time, we can compensate and compensate until we can't anymore, and then that's when it starts to manifest as physical discomfort, chronic pain, recurrent injuries, the illness, the disease states are the autoimmune conditions that people don't even know what to call anymore. But it's also the mental imbalances or anxiety, depression, chronic fatigue, OCD, obsessive-compulsive disorders, fears and phobias, all this crazy stuff. And I found that people were going to say all these amazing therapists, psychologists, psychologists, counselors, mind, you know, energetic therapy, but we're given a lot of coping mechanisms. And so I'm really more about processing the emotions like saying the things speaking it out, creating a safe space for people to say the things that I've never been able to. So I see now a lot of people who don't respond to traditional or conventional therapies. So as I said, like, they've done everything, they've even had the surgery, but they still know that there's something deeper going on. And I take them through a process that yeah, it's evolved over time. And then I, I've been asked by a lot of therapists, like, how do you do what you do? And I, it's like, I don't know, I just do it in the moment. But over time, I've realized, okay, there is like a four-step process that I can take people through, and they can learn it, and it becomes this lifelong tool, where they can just improve the emotional metabolism they can, they can process emotion for many, many years and decades ago, and then they start to process emotions very soon after the event because we have these continue to have these interactions and challenges throughout life, even though when we're in the flow and aligned with our sole purpose. But then it really helps to communicate so that you can actually process the emotions at the moment and just speak to the thing. And so that's what I do. You ask me more questions. Lindsay  08:50Okay, can I ask what are the four things at the very highest level of what you teach? Jin  08:55Yeah, absolutely. And I love to share this, I never hold back the information because I know that some people will just hear this and be able to take it away and make some shifts. And if you do, I would absolutely love to hear about it. Reach out to me, Lindsay  09:07Let us know because I would be curious as well. Jin  09:10Yeah. So the first and the easiest thing that I get people to do, especially if I have no idea where to start, is just go for a scream and do it in your car. If you feel safe. Just go for a drive on the highway. No ones gonna hear you just scream or scream into your pillow. If you're in a lockdown and you can't get out. Just find a place to go and scream, do it underwater. The scream is just a really good shift. And it's not about getting anger out. It's just about shifting things because when we release, it's not just emotionally, it's physically, it's physiologically and emotionally. And so this is where all the crazy stuff starts to come out of people. But a scream can just be really cathartic. Some people call it a primal scream. So easy. It takes about 5, 10 seconds to do and some people will just rip into it and get a shift is straightaway, quite often what happens is it can trigger a feeling of anger. And so you want to make sure you are in a safe place. And if it's not safe for you to drive, just park the car somewhere where no one's gonna hear you. But the other thing that can happen is it can very quickly switch to tears, and then all these memories can start to come up. And that helps you, I guess, identify what emotions you might have stored. Then the other side of this is that some people find it so awkward it's like, you've told me to do something that takes five seconds, it's so easy to do a scream, but I can't do it. It's like a pipsqueak. It's so pathetic what comes out of me, or I'm looking around, no one's around me, but I'm worried about who's going to hear me who's going to see me. And really, it's just a judgment and criticism of yourself. And then this plays out a little bit further down the track. So the scream which I think is accessible for everyone to do, you might lose your voice, but keep going. It'll settle down and it will sound different. Lindsay  10:58This is one for me that I totally do. And when I feel super frustrated because we have been conditioned completely to withhold emotion or to stay completely neutral. Or we say that anger is bad. I'd love for you to tell us that. Like you had almost an intervention with me about anger actually like that. It's repressed anger that actually causes a lot of our issues. But the screaming peace, like you, release the things and you will feel like for me, you will feel lighter, you will feel a little unburdened and unshackled to whatever it is that's holding you down, even if it's invisible, and you don't even know it was there. Jin  11:32Yeah, exactly. It's like just bring the energy up and bring it out. Okay, so then the next piece is more of verbal dialogue. And so there's sort of three parts to this the scream, you can kind of have it separately, you don't need to do it, a scream, and then the verbal process, the scream, you can set aside. But the verbal process that I take people through is usually done in a consult, but you can take this away, and you can start to do it on your own. And it's so important that you speak it out loud. So the three parts are like a one-way conversation or a two-way conversation and then an inner child or what I call a younger self conversation. And what I love about this processing is that anyone can do it because you don't need to have a conversation with the person. Sometimes the person that we need to have a conversation with is no longer in this life in this physical world, so they have passed away. Their distance like adoption is my common example is like, you know, you don't know where the biological parents are, where your biological parents are, they may not be emotionally there. So, people who are often interested in this, they're interested in personal growth. And so they're shooting your head, but that other person is still stuck in their stuff, and they're not ready to deal with it. So emotionally, they're not ready to actually speak to you. And then mentally, they're actually not there. So especially with parents, I think most people have stuff to process around their parents is that sometimes they're old. And they've got neurological conditions like dementia, Alzheimer's, and other things going on where they are a stroke, they can't actually hear you, they can't comprehend, and they can't Converse back with you. Now, the idea is that you don't wait to this point. Because sometimes you can actually have what I call key conversations with people, once you've done your own processing. So what I start with is the one-way conversation is you're doing this completely on your own, you do not have anyone else around you. So you create a safe environment. And you go into this emotional release work with three rules, you don't hurt yourself, you don't harm yourself, you don't harm others, and you don't go on break or destroy things. So as long as you can stick to those rules, you can do this processing, and you must feel safe doing this because sometimes when we're digging up stuff, don't go for the big stuff straight away, it can release a lot. And if your body can react in amazing, fascinating ways. But it can be a little bit scary. So only do it if you say. So the one-way conversation is so you've got an issue with someone in your life, and you just can't let go of it. You're it's only you that suffering right now because you're holding on to that emotion. But you would bring them into your mind. And you would imagine that you're talking to them. Now if it happened 10 years ago, you would visualize that you were that person 10 years ago, speaking out and finding the voice that you didn't have at that time. So I give permission for a lot of the negative talk a lot of the nasty talk and some people struggle with this. However, I say Okay, first of all, tell them what you think about them be nasty, be negative, don't feel bad about this. And tell them exactly what you think of them as a person. Then after you've done that, and usually just noticing the sensation in your body where you feel all of this, and then you move into tell them how they make you feel and you're always speaking to them. What people get caught up with is if they're doing it with me, they start telling me and like no, it's so different. visualize that person, talk to them as if they're there. Okay, and then you go into To what it is you need to hear from them or what it is that you actually need from them. So the one-way conversation has three parts, you've been asked to tell them exactly what you think about them. Sometimes it is really good things that you never got to share, then how do they make you feel, and then what it is you need to hear from them. Now, sometimes that can be a significant shift, sometimes there's nothing but then you move on to the two-way conversation, which is them speaking back to you, and they're speaking directly to you. Now I give space for them to say whatever it is, they would have said, like in their conditioning in the nasty state how they would have behaved, but you listen with an open heart because most of the time we shut down and it just keeps coming at us. But if we just go space to them to say exactly what they would have said, Not that it's right or wrong, but just heard them out, let them rant, then that's great. So let them speak back to you with all of their excuses and reasons for behaving the way they did. And then have them switch to repeat what it is you need to hear from them the things that they weren't able to give you. And quite often they don't know what to give you because you never actually spoke up, you just expect them to know what to give you. So what is it that you need to hear from them, even if you don't believe they would ever, ever say this, because when people stop here, I say you're missing out on the possibility for the healing that happens, again, speaking out loud, then you might get a shift with this part as well, you might have a lot of tears, you might have a lot of sensations going on, where you know that this is hitting the nail on the head? But you may also still not have anything from the screen from the one-way from the two-way conversation, then you go into the inner child or the younger self conversation. Now it's often called inner child conversations or speaking. But I find this trips a lot of people out because they think that inner child is your one two-year-old or five-year-old self. And then they don't go beyond that. But your younger self can be you yesterday, two weeks ago, a couple of months ago, 10 years ago, in your 20s or 30s. So in that scenario that you've got pictured, you go back and talk to that younger version of yourself. Now maybe you walk into that room, as long as the scenes not too traumatic for you. If it is then you take them out of your safe space, maybe it's a walk on the beach or a drive in the car. And our younger selves, our inner child, only we know exactly how we want to be supported. We can't expect anyone else to know how we want to be supported unless we've actually spoken up about it. And so a big thing is where this comes up with his parents and unconditional love is that our parents often parent us the way that they want to parent because of the way they weren't or were parented. But it's not necessarily the way that we needed or wanted to be supported. And again, it's up to us to learn to speak up about this. So you go back, and what are the things that you wanted to hear at the time if there was the perfect person there to support you? What did you want to hear? And you just go and speak to that younger version of yourself? And if they had questions, because when we're in the midst of trauma experiences, there's often a bit of a victim mindset of like, why May, when is this going to be over. And now many decades on or many years on, you realize that you did get over it that you did survive it. And, and so you can share that with a younger version of yourself. And there's a lot of healing in that. And, you know, I deal with a lot of people who have been through some pretty intense and horrific things. And they did speak up to certain people at that point in time. But they weren't heard, they weren't seen, they didn't feel safe in the way they wanted to be seen and heard. So that's the three parts. And it is very simple. But quite often people will get caught up in their heads of like, well, I, I don't believe that they would ever say this to them, I have trouble visualizing my younger self. There are lots of little additional techniques you can bring into this. But the key is just to give it a go. If you're a journal, I say read out what you've written, it's the power of the words and hearing it. So when you do this, you actually take responsibility for how you feel you hear yourself and realize what you've been holding on to. And then when you get to the to where usually you come from a place of understanding of why that person behaved the way they did you know, what were the reasons not then it makes it right or wrong. And then, yeah, you get the opportunity to go and speak and support your younger self and recognize how it is you want to be supported in this present day. So it really does help with your communication skills. The next step would be okay, can you actually have a conversation with this person? It doesn't always have to lead to a conversation because as I said, They're either not here in this world, they're mentally not there or they're emotionally not there. But it doesn't mean that you have to hold on to all of this. So often what happens is I say this is quite uncomfortable dealing up all of these emotions, that's the first phase of discomfort, and then all sudden, there's nothing left to really complain about. And you start to discover who it is you are and connect with your true nature. And then the next phase of discomfort is like, this is who I want to be. I know what my sole purpose is, I now need to take action to live this out to leave my legacy. And that can be really uncomfortable because of some societal stuff. But previous experiences is that we fear criticism and judgment. But I love to I say help realign people with their sole purpose. Usually, they come with their pain, their discomfort, their mental imbalances. But the key is to get you aligned with who you are and living out exactly who you want to be. And it's uncomfortable because people exit your life. Sometimes you have to consciously let go of people in your life, but it's the trust in the process that you will attract new people. So yeah, in summary, what happens when you get to do this, you are generally less triggered less reactive, you start to see what I call the space between. So you can interact with someone you can see the event that could cause the trigger and the reaction, but you now see the space and you're very present, you can hear them, you can hear yourself thinking and speaking and you can now make a choice whether or not you want to react. And then you connect with who you really are and who you want to be. And then the next steps are like acting out on that and expressing who you really asked to the world. Lindsay  21:37That is just so amazing. And getting to watch firsthand how this has worked for me. I know how powerful this is. And the thing for the people who are listening now they tend to be experiencing a trauma, a traumatic event and your trauma we define that However, there's no right or wrong answer. I feel like when it comes to trauma, it's how we take it something that seems insignificantly incredibly traumatic, and vice versa. But people are dealing with a lot of whenever they come and work with me there tend to be dealing with multiple levels of trauma. And what holds them back is the baggage that they have around judgment around unresolved emotions and things that they're in, you know, true anxiety and fear about taking that next step. So I think that four-part framework is so incredibly powerful for unshackling to you from the past, which is holding you from being able to change your altitude truly in your life. Jin  22:29Absolutely. And I think that so many people think that if they go and do this, or they achieve this goal, or they get to the next level that that will fix the thing, but the baggage always follows you. And you can process it. And actually, it can help you achieve those goals and those next levels. Much, much faster. Lindsay  22:47Oh my gosh, thank you so much, Dan, you're an amazing guest I so appreciate having you on here today. And if someone wants to learn more about you, what's the best way that they can follow you or get in contact with you? Jin  22:57Oh, sure. So my website is probably the best place to find all the information. It's Dr Jin Ong.com. I do also have a podcast called the Art of Listening To Your Body, which you are going to be on very soon to dive into that story. And I do have Instagram and Facebook, the art of listening to your body. And I do have a free Facebook group where I'm now transitioning, I've got a lot of live videos on there. But I'm going to be opening out free zoom rooms for people to interact with me to learn by osmosis or to actually jump on and ask for some tips to help them process their emotions. I do have a few one-to-one coaching spots available. And I do also have practitioner training if you're a coach or a therapist who wants to actually learn how to implement this process with your clients. And I also run a six-week release course which is open to anyone and everyone who wants to learn this class about the chakras and doses and the cool side of energetics and the practical side of energetics. And yeah, have this safe space where you can share and speak up and know that you're not alone with your traumas and your emotions and actually start to make a shift in a pretty short period of time. Lindsay  24:14Absolutely incredible. And but watch out for me being in there too because I just absolutely love her and I think she's got an amazing gift to share. So thank you for bringing it here to our world today. And I hope you have a wonderful day.  Jin  24:25Thanks, Lindsay

 Episode 26 Lindsay  00:00I'm Lindsay Mustain and this is the Career Design Podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do. Lindsay  00:42Welcome to the career design a podcast Okay, I am so thrilled to talk to you in this episode, I have my guest, Alexandra Hanly, and she is the founder and practitioner of the Awakened Bliss Code. And she is somebody who has absolutely transformed my life. And one of the things I want to introduce you to is the idea around energy work, energy work for me has been completely transformative. And in my sessions with her, it has absolutely changed my life. And so I wanted a chance to get her on this podcast to talk a little bit about energy healing, and particularly her new energetic technology that she's introducing to the world. So thank you so much for being here today, Alex. Alexandra 01:20Hi, Lindsay. Thank you so much for having me. Happy to be here. I can't wait to share with my audience what you do. So do you mind starting and telling me a little bit around because I think your journey got started in Reiki, but that's different than what you do now. Tell us a little bit about that. Alexandra01:32That's right. So Reiki when we talk about it today, we're talking about the system of Reiki. So first, let me start by explaining what an energy technology is, which is the broad term for all of this. So an energy technology basically is a system that guides energy through you for specific uses. So it's like when you move energies or an appliance, but in this case, the medium is your body. The settings are the energy codes or the symbols like in Reiki, and the control mechanism is your mind. So Reiki is a Japanese word. So "Rei" means spiritually guided wisdom and "Ki" means the vital life force energy. So you may have heard Ki it referred to before as Chi, like the Chinese version or Kha the Egyptian den or Prana is Sanskrit. So every culture has a name for it all throughout history, but for the Japanese to its Ki. So the overarching name of Reiki means spiritually guided lifeforce energy. So that is what Reiki means as a whole. But when we talk about Reiki, today, we're talking about the system of Reiki, which was founded by Usui Sensei in the early 1900s. So that is what I practice. I am a holy fire Karuna, Reiki Master. But I have now channeled a new system called the Awakened Bliss Codes. So in the broader sense, short, it's Reiki. It's spiritually guided lifeforce energy, but it is not the system of Reiki from the 1900s, the early 1900s. If that's clear, does that make sense?  Lindsay  03:12Yeah, so. So what she does is absolute magic. That's what I want to say. It's absolute magic. And tell me a little bit about the outcomes of what happens when you use this awakened bliss code on folks. Alexandra03:24Yeah, so there are a lot of codes in the awakened bliss code. So I split it up into four different levels because of that. So there are seven codes, I'm focusing on training people right now. And there is profound peace of mind. There is bliss consciousness, I call it and this is really connecting to source energy, and different levels of consciousness in your mind. There are ancestral codes. So this has to do with clearing ancestral karma. And you don't need to know your ancestors for this. So even if you're adopted, that's totally fine. The energy works as it's meant to work, you don't have to know who your ancestors are. And then also connecting with your ancestral triad, which is the ancestors of blood, those are the ancestors that created you like DNA, and then ancestors of Earth, but people who walked the earth before us, and then the ancestors of stars. So we do have star ancestors, too. It's a little far out, but they exist. Lindsay  04:25The older I get, and the more I go into this, the more divinely inspired I am and the more I recognize my purpose and my passion, which is all things that I teach around in your career because that's really designing your dream career comes to intentionally designing your life and around that it really has to be the energy and we know this because energy resonates at different frequencies, we can measure that on an electromagnetic frequency. We don't actually have to argue about that. And we just know that when you are in a higher state of vibration when you resonate with that higher level, you're able to be in a better place. That's when you say like people have good high vibes. I get a good vibe. I mean, the beach boy saying good vibration. This is not new to any of us. But really what we're talking about is how do we channel that. And the more we go into this, the better anyhow, I'm a believer, and the people who I'm listening to love the side of me combining spirituality, along with purpose and passion in your career. So let's talk a little bit about gratitude manifesting. Alexandra05:17Okay? So, gratitude is a big focus for me, I'm always thinking about the things that I'm grateful for. And just as a benefit that comes out of that really is more of it, right? Because the universe responds to that. You were just talking about vibration, the more that you express gratitude, the higher your vibration as the universe responds to that and says, okay, that's great. I'll bring you more. Lindsay  05:40Yeah. So like another? Yeah. Alexandra05:44So essentially, that's gratitude manifesting, and we use a code in the awakened bliss code for this, and it's really potent. It brings me to tears bring some of my students to tears and their happy tears. And so essentially, what this is, you connect with your gratitude on a very deep level. And the focus is I don't need more, right? I'm so happy for everything I have. But this is a vision of something that I do want. So please bring it to me, either this or something better, and then release it with faith. Faith is a really big part of it. Lindsay  06:19Yes, I think the other part of this and really putting things out the law of attraction manifestation is really the ability to detach from the outcome, but trust that universe spirit has you, they've got your back there in their corner. Because if you think about what you've intentionally put out there in the past, that's how people achieve massive results. It's really around intentionality. So do you have any ideas for us or suggestions on how you can use this practice in your day-to-day life? Alexandra06:46Yes, well, for me, I infused it into everything, I infuse it into my water, I put it into my shoes, so I empower every step, I put it into my food. As I'm cooking, I put the symbols in as I'm cooking, and then it's the heat goes into it, and it's baked in and you can put it into everything. But for people who don't have the symbols or codes in them, you can just use your heart center, you can infuse everything with love. And that is so powerful. Lindsay  07:13Oh my goodness. So that resonates so much with me. Because my highest value, the thing I hold highest in the world is love if I do all things with love, and turn I receive love and joy and abundance. And that's, that truly is a way that servant's heart of opening it up. Okay, now I know you want to just talk about a couple of other things here today, what else have we covered? Alexandra07:35Um, well, there is the bliss force. This is the community of the awakened bliss code. So one thing that the awakened bliss code has said a lot of other energy systems are, I believe are missing is a really strong community aspect. So the bliss force is a little bit funny the name of it because it's like the force from like, the Star Wars. Lindsay  07:56Yeah, I have some Star Wars in the background of my luggage. Alexandra08:00So it's basically that and we are stronger together. So every person in the bliss force helps to amplify the power of the awakened bliss code. So if you learn these codes, you go out, you're using these codes, you have the power of everyone behind you every time that you use the codes. And it's a force for good. I mean, I think a lot of us have felt a pole. You know, we see it politically, we see it every day on the news and we see a pole of, you know, some heavier, heavier energies in this world. And this is a force of light and love, and it is inevitable, it is what we're moving towards. And we're just helping to push that along. Lindsay  08:41Whoo. Okay, so I like to say your vibe attracts your tribe, your tribe also impacts your vibe. So surround yourself with people who uplevel you and this is one of the things inside of our community for us. We know we go further together. And that's because we're not in the business of helping and supporting people to grow in their careers. ones who are victims are the ones who let life happen to them versus actually going out and designing their intentional life and career, they absolutely have to do it intentionally and we use a lot of gratitude. In fact, it may, one of the backbones of my business, her name is Becky, if you were the chance to work with me, you'll get to know her. But we talked about gratitude all the time because gratitude and fear cannot live in the same place. That's scientifically proven. So I love everything you've talked about here about surrounding yourself with the right people by using energetic technology to uplevel and create the life that you desire. And is there anything else that you would like to tell us that I should we should remember and really, the idea around this awakened bliss code? Alexandra 09:40I would say just remember that there are things alive in this world that we can't see, but they are there. There are divine forces guiding you who want to help you and trust in that. Lindsay  09:53Absolutely. Just because you can't see it or touch it. It doesn't mean it doesn't exist. And that's the true definition of faith. Alex, thank you. So much for being here with me. We appreciate you if people want to get in touch with you, where can they find you? Alexandra10:05Grace your gravity dot com is the best place to reach me on Instagram. Alexandra underscore h underscore h Lindsay  10:13Yes, and she has a massive following on there. You want to get to some of her wisdom and just incredible energetic guidance. Follow Alex, thank you so much for being here. Alex. Thank you so much. This is lovely.

 Episode 25Lindsay  00:00I'm Lindsay Mustain and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being averaged in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends and visionaries who are called to make our most meaningful contribution and love what we do. Lindsay  00:43Welcome to the career design podcast This episode is from overwhelmed to competent the power of inspired action. And my guest today is Ray Warner. Now Ray, I absolutely love him. And after getting to listen to one of his most recent workshops, on inspired action, I asked him to come on the career design podcast to talk about a few things about truthfully how to stand in your power. And he is a self-love, self-worth joy, and connection coach for women. So Ray, thank you so much for being here today. Ray  01:12Well, thank you for having me, Lindsay, you know, I'm so glad that you invited me I adore everything that you do, and that you invited me, I feel so honored. Lindsay  01:21Well, I absolutely loved your workshop and just watching, you know, hundreds of people being so amped up about taking inspired action because you really are in control of your destiny. It happens by taking action now and stop waiting for the bus to show up for you. You got to find the bus stop first off in order to get on it. Ray  01:38Well, yeah. And also taking actions where you build that confidence that you can create more things. Instead of sitting in analysis, paralysis, and being stuck in your head and over planning. If all you do is a plan, then all you're going to create is plans. Lindsay  01:53Oh, I love that. Okay, so we said we were going to talk about a couple of things today. But the first one was about to overwhelm, is a choice. So I might tell you a little bit about overwhelming for me because when you are at the point of running a business or managing your life, we are all very busy, we have so many different things being pulled in a direction, and it's really easy to go, I'm overwhelmed. Talk to me about that being a choice. How do you change that? Ray  02:17Well, exactly. Like everything in life, everything, overwhelm is a choice. So if you choose to say, I'm overwhelmed, I have so many things to do, then your reality is what you say it is, instead of saying you're overwhelmed, you can choose to say, I have an abundance of things coming to me, I am inspired by all of the things that I am doing. It's how you look at it's your interpretation. Everything your mindset is built on your interpretations. Events are neutral. It's your interpretation, it gives it meaning. So if you say I'm overwhelmed, then that's what your reality is. That's how you'll feel. And you'll feel like at my workshop, somebody said it was like the vortex of suck, you're being sucked down, or one of my other participants said it was like having a ton of bricks, or room like having a ton of bricks on you. If you choose that feeling, then that's how you're going to feel. If you choose, I get to do all these things, I'm blessed to do all of these things, I choose to do all of these things, then that's how you'll feel you'll feel energized and excited by the things that you're choosing to do. Lindsay  03:31I love that. So we get to choose what we put our energy on. And we can choose how to frame it, whether or not it's an abundance of choices or a suck on our time.  Ray  03:40Correct. And the other side of this is, and well I know we'll talk about this a little bit more. But if the things you're choosing to do are inspired or driven by what your vision is, then automatically they feel lighter. And so things are Oh, I have to do the laundry, I have to clean the car or whatever. If you're choosing things based on your vision, then that automatically brings your energy up, because you're choosing something that you want to do. Lindsay  04:10I love that. So we've talked about driving through joy and love is just like what you coach on. So let's talk about building a vision because I think a lot of people like to talk that they're living on default, right life is they wake up they don't have any plans for the day. So having any intention for their, for their what they want to get out of life. They just kind of sit back and let it happen to them. Talk to me about getting into a vision-driven life. Ray  04:34Well yeah, exactly. Like you said, people, a lot of people in today's world, they're zombies are sleepwalking through life. I was like that before I discovered emotional intelligence. It's no purpose, no driven thought, No, no intention. So if you realize and in my workshop, this is what what I talked about was we did an exercise on finding out what you want. And then we went further from that is why you want it. And as far as why you want it. Don't just ask, oh, also I want to feel happy. And ask once. Why do you want to feel happy? Because I want to feel happy. We went even deeper. Ask yourself five times. Why do you want it? Lindsay  05:20The Five why's  Ray  05:22Exactly? Yes. So I was like, why you want this? I want to feel happy. Why is it important that you feel happy? And then answer that and keep going until you go deep? Because that's how you connect to really what your vision is, what your purpose is, what you what is your why it's like Simon Sinek says, start with why. Lindsay  05:41Yes, oh my gosh. And that's He is my favorite. So I love that. Okay, so you need to figure out your why because people always buy your WHY NOT THE what they buy, the reason why you do it, the real people who want to follow you, and they really want to be inspired by your life. They want to know why you're doing things and you need a deeper reason. Otherwise, it's all if you're feeling like you don't have a deeper sense of purpose. You haven't connected to your why. Ray  06:04Yeah, exactly. It's like, I can say I want to live in Hawaii. But why do I want to live in Hawaii? What so what about Hawaii is important to me, because you can have a goal. But if you don't have a why or a reason to go after it, when it gets hard, you're going to give up. And that's what your vision is all about. It's, it's why it's your why's, what drives you forward, leaders live a vision-driven life, everything they do comes from their vision, their vision is creating their vision in the world. For me, my vision is to live a life of freedom, joy, love, connection, and trust. And I have a vision for the world to I want to create a world where people get to live and togetherness, love, and connection. Everything I do serves that vision. Lindsay  06:54Ah, I love that if you work backward from your why you can find out what's like the next thing about creating magic from messy, imperfect inspired action. And I love that you talked about inspired action and not what we have to do. Now tell me about this more Ray  07:11The inspiration part that comes from your why your vision, you're the things you're choosing to do is driven by your vision. But also, it gets back to the overwhelming thought about just doing the thing without being stuck in your head without analysis paralysis, it's just going for it without worrying about being a perfect being perfect. going for it and being messy. Messy is like, you know, I'm gonna go for it. And if I mess it up, okay, something magical maybe come from that some magical things have come from mistakes. Like I don't you know, I'm sure you've heard the story about the discovery of penicillin that literally came from a mass, I just left his stuff in the sink didn't clean up after himself. Mold grew on it. And that's penicillin. That's how we found it, literally from the mass. Lindsay  08:00I love that. You know, I'm like, my example is posted notes. And I know they're like, I need to create a really super adhesive. Oh, I created one that's super not, and how many of us have posted notes right at the ready. Like, I have to recognize that. So I also want to talk a little bit about Creating Magic around a friend-inspired action. So for me when I think about when you talk about this is that you have intuition around what you should do next. But you have to first off, feel safe, secure, you have to feel like you're following love, you have to feel like you're following you're why. And then you really need to turn into yourself and say, What would help make this vision come true? What is the very first step and to sit on it quietly? Not to spend time just chasing squirrels. But to think about what's that first step, and it doesn't have to be perfect. Ray Warner 08:47Yeah, that's exactly you. You think, okay, what's the first step? What am I inspired to do? But then don't set out too long? Because that's that's the action part that's on it. Yeah, don't sit on it. Don't Oh, I gotta I'm playing this. I gotta, you know, go through all this list of things I had to do. And then it has to be perfect before actually take that step. Don't do that. Just messy. Go for it and make it happen. Because when you are in action, and you create things from being in intentional, messy action, you'll see look at this amazing thing that I just created. And that's where your confidence comes from. You're like, I'm awesome. I just created this thing without over-planning it. Yeah. Just imagine. And we have been so conditioned to show up exactly perfect, but showing up exactly as you are is what the word world really needs, in my opinion, Ray  09:43The authenticity that's, you know, people with the autotune where they have their faces so smoothed out. I don't know if you've seen the meme with Yoda with auto to facetoon. No, that's not authentic. you know, I personally connect with people who are authentic, who show their real Story The real face like, I don't need all this perfection. Perfection is the need to be perfect for me when I was always worried about being perfect is it was driven by feeling not good enough. Yeah, always good enough the way you are just by who you be who you are. That's good enough. You don't need to be perfect for anything Lindsay  10:23Our worthy of creating the life that we truly desire. There's nothing you need to do except for taking inspired action to move forward.  Ray  10:32Yes, yes, very much. So. You are perfect just the way you are.  Lindsay  10:36Yes and perfectly imperfect. Which is the beauty of it. I love it. Well, Ray, this has been an amazing enlightening conversation and I hope it really helps illuminate some people here. If people want to get in touch with you. How can they find you? Ray  10:51I am on Facebook. My name is Ray Warner. You can reach out to me dm there. You can also email me warner.ray at gmail.com. and yeah, reach out. I welcome a conversation. I'd love to connect with you. I love connection. I love meeting new people. please reach out. Lindsay  11:09Amazing. Thank you so much for your time today. Ray. Thank you for having me. I love it.

 Episode 24SPEAKERSDana, Lindsay Lindsay  00:00I'm Lindsay Mustain and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do.Lindsay 00:42I am so excited about today's podcast. Welcome to the career design podcast. And let me introduce you to Dana Davis. And Dana Davis is a senior HR leader and the founder of forward-focused HR solutions. And we're going to talk a little bit today about how your job search actually impacts your worthiness, identifying your zone of genius, and how to take that and invest in yourself moving forward to intentionally design the career of your dreams. So Dana, thanks for joining me today.  Dana 01:08 Thank you, Lindsay. I'm really excited to meet with you. Lindsay 01:11Me too, you had some amazing things to say about really the idea around intentional career design. So tell us why your job doesn't define you? Dana  01:21Well, you know, I think that it's really easy to, define ourselves by our job, I worked for x company. And really, you have to look at yourself as the whole person. So if you take the job away, which for most people in this program, that's the case, whatever the reason might be it, you still need to invest in yourself as your person your craft, what brings you joy, because your job going away is a business decision. For whatever reason, you found yourself in this place, looking for a new role in designing your career way forward. You know, it doesn't diminish the work that you provided, you're still, you know, a very valuable human being. And this is your opportunity to reset and decide how you want to move through the transition, because the changes and events, and the transition is what you're working through right now.  Lindsay  02:13I love this so much. So I think when we say we're not our job like we tend to say like we when people introduce themselves at parties, they're like, Ah, what do you do for work? Like, it's a part of our identity. And I feel like that erodes when we have a job loss, whether it's because of a transition or because it is a business decision. And that job has ended, that we somehow become unworthy, but that remains whole, you still have intrinsic value as a human? Dana  02:37Absolutely, absolutely. And you need to find ways to affirm that for yourself. Whether it be some of the other interests that you have taken some time to, you know, Gardening if that's what you love to do. So you know, don't, you know, sit in your office and just continually job search or figure out, you know, where am I going to work next, you know, you need to care for that whole person and dedicate a certain amount of time Yes To what do I want to do going forward? Who do I want to be? What type of work do I want to do? What type of company do I want to work for? You know, because you have a say in that and looking at the cultures, but also caring for Who am I What do I like to do? I like to garden I like to travel, I like photography. So I did carve out some time during my journey to invest in those things, too. As the whole, Dana. Lindsay  03:27I love that because we are not our work, we tend to identify that one of the things you talked about was potentially reaching burnout. And that when we go and go and go, and we work so hard, and we identify our worth as a human, which means we put all of our focus and emphasis on our job that we forget about the other parts about this. So I think the other thing you're talking about here is owning your genius and really determining what you want in your life now.  Dana  03:53Right! Exactly, you know, I didn't, I realized now that I'm you know, three steps removed, that I was burned out, I'd worked for the same company for nine and a half years, and I gave everything I had to, you know, be a professional and help that company succeed. I have burned out my health was it my health was having issues, don't realize it when you're in it. It's not until you take two steps backward, you're like, oh, okay, my children haven't been to the dentist for two years. I wonder why that is. Maybe it's because I didn't have balance. And you know, the stress that I was carrying was impacting my health, but you don't realize it when you're in it. So it really takes some time to evaluate. You know, how that impacted you and how you want to manage that going forward. Lindsay  04:37I love that. And I like to refer to what we call the Blessed Trinity, which are three things like what is my health, what's my wealth, and what's my relationships and those relationships can be with you and yourself or you and your family or your loved ones are the people who are in your community. Your health is mentally, physically, spiritually, emotionally, all of the different bodies of health there. And then wealth is not just about occupation, but how do I make sure I feel safe and protected that I can actually spend the time to do what I need to do. And to the opportunity to pause. A lot of times I think about my transitions in my life, that Welcome to your crisis has actually been, well has been one of the most illuminating while the pain is so acute. It's one of the most illuminating things that happen because we get to determine what we really want. And what we get to focus on as soon as we can take a step away from the pain and away from the identifying of being a failure. And like, this is why the idea of you, not your job is so important to really think What does Lindsay or Dana or person listening to this? What do I want? Next? Not What does somebody hand to me, but what do I intentionally want to design in my life? What do I want to create and cultivate to really be the best version of me as I step forward? Dana  05:52Right, right, exactly. And, you know, my, my thought around for was forward focused HR was just that, you know, I had something to bring to people with, without the framework of a company around me, there are people that need coaching, there are people, you know, looking to manage change, looking to develop better communication skills, which are things that I'd done previously under a corporate umbrella. And that's something that I still, I still want to contribute. And now I have an opportunity to contribute that to a broader audience. And I would not have had an opportunity to create it had I not had this pause, to reevaluate, Lindsay  06:30and it is a pause. And a lot of times, it's a gift. It's a gift, it sounds so bad. But Marcus Aurelius, the obstacle is the way and a lot of times the path, the scenic route, as we like to say, in a crowd is one of the greatest gifts that we can get. So I think one of the other parts here is that you talked about was investing in you. So when you think about investing in yourself, this is time and resources. Right? Dana  06:52Right? Exactly, exactly. Carve some time out for yourself, even if it's just, you know, finding a spot in your day to go, you know, take a walk, get some fresh air go meet up now that we can, you know, meet up with a friend and have, have coffee or just, you know, do something to invest in, in reviving your spirit, because it is really easy to get down on yourself. And, you know, feel frustrated that there's no way forward. But it's up to you to create that way forward. Lindsay  07:21Absolutely. And I like that you talked about what brings you joy, what brings you joy, and if you can look at that, and we can enjoy, bring joy and body joy in personal, we can embody it in professional. So we need to think about how do we find balance in both because usually one is neglected, especially if all of our worth as a human being is tied to our work. That means we haven't done enough work on ourselves to make ourselves realize we are sovereign humans that have to contribute. happen to that genius and the things that make you inherently you Those are your greatest gifts and how you serve the world at large.  Dana 07:54Absolutely, absolutely. 100% agree. Lindsay 07:57So what would you say, Dana? What's one thing if you're somebody who's going through a transition now, what would you say? What's the thing, the one big secret here to move forward? Dana  08:09Find that joy for yourself. And find a way that you know, when you're interacting with your family, or interacting with your talents and your skills, which are part of who you are, where you can still feel productive. Because I think that, you know, looking for a new role or a new career, a new job can be brutal, because you feel like you put so much in and so much and in so much in and you're not necessarily you know, getting a return in terms of response. So find a craft a hobby, an activity, a trip, something where you can feel productive, and then that really reinforces that intrinsic value as a human because you always have the intrinsic value as a human. Lindsay  08:56Yes, that travels with you no matter what I love this data. So if people want to get in contact with you, whether they be a forward-focused HR solution or they're interested in your leadership perspective, how can you reach you? Dana  09:06You can email me at Dana@forwardfocusedhr.com Lindsay  09:12Forward focus H.com fantastic. Dana, thank you so much for being on the podcast with me today. You are incredible. Dana 09:18Thank you so much, Lindsay.

 Episode 23SPEAKERSJoanie, Lindsay Lindsay  00:00I'm Lindsay Mustain, and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death, and we are unwilling to compromise our integrity and settle for being averaged in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends and visionaries who are called to make our most meaningful contribution and love what we do.  Lindsay 00:43Welcome to the career design podcast today I am super excited to introduce you to my guest, which is Joanie Dhillon and her partner Scott are the leaders of NLP freedom who provide NLP trainings from the practitioner level to those who actually want to be certified to teach this to others. And they do a really amazing strategy and modality around setting the trauma around what you've done in the past to really create the life that you've always imagined. Does that sound accurate? Joanie? Joanie  01:12It does it does. Lindsay, thank you. That was incredible. Yes, absolutely. And I think it would behoove your audience for me to explain what the heck and LP is. Before I do, can I just say it's such a pleasure to be on your show? It's just an honor. So thank you for having me here. Lindsay  01:31I am so excited. I've gotten I've known Johnny since 2018. So we've been around each other for a long time. So I'm so excited to get you on here and to share your genius. Joanie  01:41Thank you so much. So yes, Lindsay you're absolutely correct. We just got and I teach, my partner who's absolutely incredible and amazing. We teach an evolved form of NLP. So what is NLP? It stands for Neuro-Linguistic Programming, super jargon a stick word I get. And what that means is, it's the connection between the mind neuro language, linguistic, and the impact that both those have the mind and language on the body and behavior or programming. So I like to call it the user manual for your mind that you never got when you were young. I expect you to go out and create results, but nobody ever told you how. Right, so that's what we teach. Lindsay  02:25Oh, that is amazing. Well, language is so powerful, because that really defines our reality, what we speak that becomes our truth and what we can really put out into the world and Joanie  02:34You couldn't be more right. So here's how we break it down. Your current reality is a byproduct of the thoughts and the words that you are thinking or saying out loud. And those thoughts and words, create your focus Lindsy, your focus leads to your state, your internal state, how you're feeling, which impacts your behavior, whether you do or don't do, or how you do the thing that you're doing, right. And that leads to your results. So focus leads to behavior, which leads to results. And if you're not getting the result that you want in your life, let's just say you're not landing that dream job, or you're going interview after interview and you're just like, oh my god, I can't seem to get this job right or a job period. Well, that is a byproduct of your focus. And that impacts how you feel your state and your behavior their buy comes from that and therefore your result. So you're the words that you speak to yourself and out loud are creating that focus. And the reality is, is that most of us that our entire society has been programmed to focus on what we don't want. We know what we don't want we know that we fear not getting the job we know that we what we don't like in our current job or career, right, we know what we don't like in our boss we know. Like in our partners, we know that. And that ends up being the thoughts that we think and the words that we speak out loud, which determine our focus our behavior, and therefore the results that we get. Lindsay  04:01I love this because we definitely speak a lot of things and watching my clients go through this there's a lot of self-doubts there's a lot of negative self-talk around worthiness and aptitude. I'd love to hear a little bit about talking about shedding trauma because you talked about the shedding of trauma as being a way to freedom here. Joanie  04:20Yeah, absolutely. So Scott and I teach an evolved form of NLP right NLP was the incredible body of work that was created in the 1970s by Richard Bandler and John Grinder who modeled other therapists and even hypnotherapists that were doing really well and excellent in their professions. But one of the things that NLP fails to do is address the past it never it doesn't do that. So what we sought out was we went to the trainer of a technique that we teach now that really resolves the past and I'll tell you why that's important. So that you can be free and clear of it. See most people walk around with I like to call 80 pound sound that sandbags on They're on their waist, right? Like they're trying to run this marathon. They're trying to get to the get the job dreamland, the dream job gets to that certain income that they want be free and clear about their debt, create the ideal relationships that they're like all of that stuff, yet they're walking around with all of this, this metaphorical, which really, it is weight, though, that impacts us every single day. And it's the unresolved negative emotions from their past, whether that be significant emotional events of the past or even trauma. And trauma is interpreted differently by each individual what may be traumatic to one may not be to another, when I was doing work with a little child, him putting his finger in a light socket was traumatic, right. So the traumas stored differently in each of us. And with that being unresolved, it is impacting and informing the now. And the unconscious mind does not know the difference we do we work with the unconscious mind, it doesn't know the difference between what you are feeling in the now the past, or the future. So when people what happens is we are getting associated. So let me give you an example and see that maybe your audience can resonate with, let's say somebody's going in for a job interview, okay. And in that job, like as they're excited about the job interview, they're excited about the job. And the thing that's going on in their mind, however, we call this an internal representation, is the last time they were fired from their job like they just got fired from their job. Could this resonate at all? Lindsay  06:26Yes, that sounds so much like that. Maybe they're feeling like they're being pushed out or something is happening exactly Joanie  06:32That that could be a two and see, that event itself was a neutral event, the event itself was neutral, yet the meaning that we gave that event, which is not a conscious-minded thing to do, it happens at the unconscious level is stored, and therefore it's informing the now. So if you gave that event of being pushed out, or one given being pushed out, forced out, fired, whatever the thing was, right, even furloughed, and they were left in a negative situation that they interpreted as being negative, like oh, my gosh, didn't have money, whatever that thing was, this past year has just been crazy for a lot of people, right? Well, that meaning is impacting and informing the now. So when they go into another interview, whether it be in person or virtual these days, in their mind, they're making images of right, so there's an internal representation, for example of that force being forced out, and what they felt in that moment, and the internal self-dialogue that was going on, oh, no, it's gonna happen again, for example. And that impacts behavior, and therefore results, whether you land the job or you don't, Lindsay  07:38Oh, my gosh, I love it. Joanie  07:41So we don't resolve our past, Lindsay, we're continuing to recreate the same pattern over and over again, through different people and situations and circumstances, we'll continue to do this our entire life. So Scott, and I have just dedicated, we're so passionate about freeing people from their past, so they can create an empowered future, to get what they want in life, whether it's a job or a partner, that ideal health, whatever that is, like it's about being able to not just conscious mindedly say what you want, because here's the thing that nobody really gets, when we say we want to earn a certain income, or land this job, or change careers, that is a conscious-minded thought, and perhaps even goal, right. And then there's that other stuff underneath all the layers of it, which is our unconscious mind, your conscious minds the goal-getter, it's the one that sets the goal, your unconscious minds, excuse me, your unconscious mind, I said that backward, your conscious mind the goal setter, it sets the goal, your unconscious minds the goal-getter, it gets the goal. Everything that we do, all of our beliefs, habits, behaviors, and programming 95% of all of that is unconsciously driven. Lindsay  08:5295% of that are We are not even aware of what we're doing. Joanie  08:5695% of everything we do is unconsciously driven. And that includes our behaviors, beliefs, behaviors, habits, and programming. Yes, I percent is just conscious mind. So when we conscious mind ourselves into our job, our dream job or career or whatever it is that we say we want, we're working with the wrong part of our mind. Lindsay  09:15I love this. Okay, so heal the unconscious and then the conscious you can create the reality that you're desiring. Joanie  09:22Heal that heal the past, let's say it that way heal that. Because what we can do is we can reframe that event that was actually a neutral event. We gave it meaning at the unconscious level. And some people say no, it was a horrible event. I get it. What if we could believe there were some positive learnings? What if there was some wisdom in that event, right? And that we can reframe our unconscious mind that may have turned on some coping mechanisms and coping behaviors because your unconscious minds job one of its main jobs, let's say it's probably the primary job is to keep your body alive to preserve you. And if it feels like there's something in You're in a threat that you're licensed threat, it develops coping mechanisms and behaviors and for some people and reject those if it doesn't apply. And I say that because I'm very conscious and careful of what I install in your audience's minds because NLP is that powerful. And words are that powerful. Okay, so reject this if it doesn't apply. But what can happen is that we can install things at a deeper level that, that don't serve us, right? Like we can get unconscious coping behaviors such as shut down or, you know, if you shut down when something feels difficult, or for example, you run away, you get right up to the end, right, like I always get right up to the end. And then that last interview, or something, well, that it could be well, I want to protect you your unconscious mind thinking, right? I mean, in its role than it does in its own way. And so it creates these unconscious behaviors. So yes, we get to be free and clear of our past and resolve that unresolved trauma, and the negative emotions of our past that are informing our future. Lindsay  11:01I love this so much. So I'm going to ask you for, one thing for my audience. They're on to sending their career intentionally designing their career, their life that they really truly want. What's the one thing you would say that using the NLP idea that they tap into to enhance their success? Joanie  11:20Ooh, so so so good, let's the number one thing is because your unconscious mind is your goal-getter. You've got to be 100%, clear, and certain on what you want any ambiguity, you will not get it. your unconscious mind needs, sir, it needs clarity. And it needs you to believe that and to focus on that certainty. So get clear on what specifically you want, and get an internal representation of that thing, right. When you think of that job that you want to do you have a picture. And when you do, you can play with what we call the submodalities of that the visuals of that the auditory the feelings that are inside, turn that up and make it feel so freakin good. That when you go into that job, or even for the job interview, you can do this for and if it didn't feel good, well guess what you get to make it feel good. You can turn up the colors, you can bring in powerful kinesthetics that something that feels really good. And hearing even some internal self-talk of you've got this or whatever those words are for you. So focus on what you want Lindsay get hyper clear on what specifically you want, your behavior will then ensue. And the result you will get. Lindsay  12:35Oh, I love this so much. And I'm going to tell you the first two modules of mine are market-building mindsets. How do you become marketable and the second one is career clarity? So those exactly around we have to have the right mindset and we have to be really clear about the vision that we're going after if we're clear. Oh, I love this. Jody, thank you so much. Now people want to connect with you. They want to learn more How can they do that? Joanie  12:57Thank you, Lindsay. They can go to NLP freedom.com that's NLP freedom calm we're giving away a clarity, focus, and vision blueprint to help them get clear specifically on what it is that they want. And they can also just go there to learn more about our training and programs and even book a call with us if they want more information. Lindsay  13:17This is amazing. Tony, thank you so much, my friend, for being here. I so appreciate you. My pleasure, Lindsay, so much fun. Thank you so much.

 Episode 22: Networking Landed Me 6 Amazing Job Offers in 4 YearsSPEAKERSMisha, Lindsay Lindsay  00:00I'm Lindsay Mustain and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do.Lindsay00:42Today, I am so excited for this episode of the career design podcast of how networking landed me six amazing job offers in four years. And I want to introduce you to Misha Linn. Now, Misha is actually a member of my coaching team. And she's been with me nearly since the beginning for nearly four years. And in that time, she's also one of my best students in intentional career design and really using networking to create opportunities. I mean, six job offers. Now three of those are internal to roles  but doing that in four years. That's absolutely crazy. And it's how you change the game. And I want to talk a little bit about what happens in networking and around the mindset. So we should tell us a little bit about yourself and really the mindset around networking. Misha  01:27Yeah, um, so as Lindsay mentioned, I've been with her for years now. So I am also a technical recruiter at one of these really big companies, I'm sure you all know it. And I've been recruiting for almost six years at this point. Um, and then when I am networking, I think one of my best things is, at work, I tried to present my own brand of just being a positive person and a real person like that. Not everything is always sunshine and roses. But I still tried to bring a that good attitude to work and I have had co-workers refer me into roles throughout my life, my career, especially since working within the talent paradigm with Lindsay, just really building those connections and getting in. Lindsay  02:18So one thing that's amazing about Misha, is that Misha came to me from a referral. And Misha has I mean, her work quality is so, so amazing that even though she wasn't I think you had about two years of experience, basically, when you came to me and joined my team, that her positioning and the way that she was able to bring her skills into the business, the quality of her work product really impacted her reputation and her brand. And she got tapped on the shoulder for a lot of different opportunities. So talk to me about getting approached for different opportunities, whether it's from me or other people, how have you been able to lean into that? Misha  02:55Yeah, um, I think the number one thing that it's hard to mention it, um, but letting people know when you are starting to put some feelers out there. Because especially with people that you trust, because they're the ones that are going to be able to start to poke around for you a little bit, and then also speak to you. So no one knows if you're too present you if you're not open about it, but then also having connections that bring your name up in rooms that you're not in is really interesting. And that's actually from the role that I was working in that when I met Lindsay. I was a referral in there. And that was somebody that I had worked with for about a year and a half. And then the next role I took with Lindsay was that same person actually referred me in. But I had been telling her all about Lindsay and how I've been like following Lindsay on LinkedIn for two years. And I was always liking her posts. And she was like, Hey, I think I'm meeting that person that you always are talking about. I was like, oh, I'm like fangirling over here. But have you like that amazing connection. Um, and then from there, I met another connection at that job that I was working. And I have really been wanting to move. I've been in the scientific world. And I really wanted to move into the tech world. And I was very open about that. And I had a co-worker then refer me to a tech position and start to really build out my connections there. And then Lindsay actually referred me into a startup that was a great like foothold into the corporate space and then another recruiter for admission to my current role. So it's just been a lot of referrals like I definitely have applied after the referrals, but I haven't had to do a full cold opening in four years since especially with you Lindsay Lindsay  04:48So this is amazing because one of the things I think that you that we're talking about, that doesn't happen well intentional career design. So one thing about Misha is her belief in what she could do and the attitude that she brings to the table was one of the first things. But the other part was that she looked at every person that she encountered professionally as an opportunity to network. And so a lot of your best advocates are already existing, and they're people you're talking to already, but I like the idea of being open to that. So how do you start with those conversations? What are some best practices? Misha  05:20Um, I think still trying to be very positive about things, especially since you don't know how long it's going to be until you're able to make a move. Um, but then also like, letting them know what you're used to your long-term goals are, like, I'm really passionate about diversity, equity, and inclusion. And that also has people knowing that I can be somebody that they definitely want to represent. And not being that like not being negative, like really, so being like, knowing you're going to be in that role. And then, knowing that I can do it, I think, especially moving from science to tech was a big one, just like saying that you don't, I'm doing all this research. Um, and this is what is gonna make me an asset here. And then I actually started I still internally within my company, but I started a new role today, actually. And that one was through internal networking, I was on a team. That was great, but it was non-tech. So it wasn't necessarily like in my wheelhouse as much. And I really, really wanted to move back into this tech space. And I have been talking to one of my co-workers, and he actually heard about an opportunity from one of my co-workers from a different team, and let them know, like, hey, Misha is open, and she actually pings me right away. And then within five minutes, I was talking to her manager. And within I think two weeks, I was getting a new internal offer. So I'm really making it intentional that you are open, but also like still being positive and knowing that it might not happen right away. But building that solid foundation and relationships are always going to get you further. Um, then you know, some of those cold reach outs and things like that. Lindsay  07:16I love this. And I think this is one way when people are talking about networking, like start with your warm network first. So I'm going to recap those. So first thing, I don't want to be deliberately negative on this one, no being negative. So always be positive would be the opposite of that. Own your genius own what it is that you're good at and be willing to speak your truth. And the last thing is to share what you're passionate about. So if you understand what you want to do what you're good at. And if you're positive about that you're looking for the next opportunity. That's not a way of disparaging anything that you're happening existing, but that you're ready to think about what's next. It's a great way for you to set a course into your next career role. Exactly. Fantastic. Well, Musa, thank you so much for joining me today. How can people connect with you if they want to learn more about you? Misha  08:00Um, LinkedIn is a great place, I will say I do work at a very large company. So I have tons and tons of connections. But if you specifically call out on talent paradigm or this podcast, I'll definitely make sure to peek at your message, rather than, again, a lot of those cold networking messages I get.  Lindsay  08:20And here's your hint, guys, this is a normal form and networking opportunity. So take it. And thank you so much, Nisha, I appreciate you and thank you for four years, and also it's Lisa's birthday this week. So we're gonna say congratulations on your new opportunity. Your birthday and I think you got a new job. Do you get a new car and a new house?  Misha  08:38Yes,  Lindsay  08:39Yeah, life is winning for you. So intention unlocks everything that you could ever want. Start being thoughtful about what you want and know that you can achieve anything. Thanks for joining me today.

 Episode 21 The Perils of Unintentionally Career DesignSPEAKERSJason, Lindsay Lindsay  00:00I'm Lindsay Mustaine and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do.   Lindsay 0:43Welcome to the career design podcast, I am so excited about our guest today, who is Jason Casebolt. Now, Jay said he has the most interesting background I think I've ever seen of this combination of skills. And I want to talk today about the difference between intentionally designing your career and the default, unintentional career design, where we create a reality for ourselves. It's not exactly what we really envisioned behind it. So Jason, tell us a little bit about your story. Jason  01:10Certainly, and thanks for having me, Lindsay. And so when you talk about unintentional career design, it is the complete contrast to most of what you talked about here about doing it intentionally. And so I may be an extreme case of that we'll see. But as I've gone through my career, I've tried to take really difficult assignments just that needed to get done, and for some amazing leaders. And so in the process of leading contract negotiations at a Fortune 50 company, I became an attorney in the evenings with contracts focus to lead teams, the better results there and go into law schools kind of a crazy pursuit anyway, later on, when there were technical problems that needed to be addressed and things that involved engineering and technology, I went ahead and went to MIT, to get a master's in systems design to be better with technical management, also an extreme route. Later on, I was working a turnaround in a factory overseas, and I became a Lean Six Sigma master black belt to be better at leading and coaching change. And so through all of these building blocks of really getting some elite notches in my belt, I got to a point where I couldn't eventually answer the question, What are you? I kept evolving, to become better at the jobs that I was doing. But I really lost sight of what made me happy, what brought me joy and really were what you call the zone of genius for myself was that that brings me all the way to intentional career design, which is not starting with these challenges and how you can evolve yourself, but really starting with yourself, and how you can evolve those opportunities to match where your zone of genius is. Lindsay  02:55Oh, I love that. So because I think it's important to paint a picture of who you are today. Let's because you're not just the list of qualifications that became kind of almost it's hard to understand even what species of candidate you would be if you talk about the qualifications. So who are you today? Jason  03:12Who I am today is what I call a radical improvement leader. And so I take all of these backgrounds, and the thing that brings me the most energy and joy is really solving difficult technology or workplace problems. Sometimes people would call them Kai's ends and improvements, I do it at a larger systemic level of getting out there working with the teams and really helping teams develop their problem solving to scale the improvements wider, but also do it at a level that everybody can intersect and whether they've had a lot of training, whether they've had technical training, or whether they're fresh to the workforce, or even English as a second language. And so I bring the common denominator, leverage that for World Class results. Lindsay  03:57Oh my gosh, that is amazing. And what a powerful positioning versus I went to MIT I went, I became an attorney. And I became a six sigma leader. Because those things are just notched in your belt. I love that description here. So talk to me about because I the two things here, what brings me joy, what brings me energy, and I'm probably gonna borrow that from you now because those are exactly what we're looking for inside of intention, career design, because it's not about the company or the external focus, right? Jason  04:24Absolutely. It's about your internal focus. And through your podcast, and even working with you I've really been able to shift that focus from external hoping that someone chooses me to internal. What can I do to align myself and even a lot of your efforts are really start with getting yourself centered, and then making everything else come to you. And the way that I think about that is you don't have to wait for others to discover you. If you discover yourself and then everyone comes to you then. Lindsay  04:56Yeah, I think there's a lot of things around inherent worthiness where we try to We see a box that somebody has available. And I think you can look at the intentional career design both internally and externally, for inside of your company or outside of your company. So this is all about how do you become the best version of you, really, how do we not look at ourselves as we are a list of our job descriptions on the box that we put us in, and we become this really dynamic individual that's multifaceted. Jason  05:23And working with you totally changes that mindset of the box and fitting into a box. Most of us, especially when we practice, unintentional career design, try to fit ourselves into the boxes that we see on resume sites, deep calm, and all these places, trying to adjust things and squish into the framework that others have for us. When we practice intentional career design, we are the box and other opportunities have to fit and mold to ourselves. And that is such an incredibly powerful and empowering position to be at. Lindsay  05:59Where you get to be authentically you. It brings you joy, it brings you energy, you get to do work that's purposeful, and you actually love what you do every day. Jason  06:06Absolutely. And just the feeling of the energy of self-worth and confidence that comes with that is measurable. Lindsay  06:14Absolutely. And I think a lot of times, I'll just say some of the anxiety and depression around I see in the workplace is when people are doing work that doesn't fulfill any kind of other things than their paycheck. And it's a really great way to erode what we feel like our worthiness the in the world and making a contribution is around. Jason  06:30It is and, you know, with a lot of people that I mentor, we call those jobs, even if they're in what would otherwise be called a career. If they're at a, you know, a large company, they're in positions that people really envy their career that they're in. But if they have that mindset, that it really deflates them, it steals their energy, they really don't like it, then that's a job. And so hopefully, those people then can take the intentional steps to move from a job to a career that they really resonate with. Lindsay  07:00Well, I want to talk about something that you mentioned to me, which is that intentional career design is not about always going and leaving. It's also about how do you decide what's next for your career, whether it's about what you want to do in your existing company, or if you're thinking about a change? Jason  07:13Absolutely, I mentor a lot of people and about all of them. I discussed this podcast in particular, because it's such a great entry point to thinking about your career, intentionally. And with a lot of the people that I work with, they have the starting thoughts that intentional career design is about leaving your company about jumping ship, as they say, or going somewhere else. And that's one of the first misconceptions that I correct that some of that can happen. It can be about finding a better place at a different company if you are not in a good place where you're at. But if you are really valuing and cherishing the company, the vision, the products that you work with, it could be just about finding the right position, the right fit the right use of your skillset to bring you into your zone of genius and bring you more energy where you're currently at. Lindsay  08:03I love that. Well, Jason, is there anything else you want to tell us today that would be important for our audience? Jason  08:09I think it just really starts with taking that first step forward. That's what intention is. unintentional career design is passive. You're sitting there, you're waiting for something to happen. Intentional career design can start with a small step or a huge one. But it's really just about taking that first step forward. So for people that I mentor, I recommend that they subscribe to this podcast as a starting point. It's quick and easy. And your episodes are short, so it probably couldn't be easier. Lindsay  08:38Fantastic. Well, you can find Jason on LinkedIn. In fact, you can find him under hashtag radical excellence. And what is your LinkedIn profile link? Jason  08:47Just Jason Casebolt. So LinkedIn Lindsay  08:53Is it just Casebolt at the end?  Jason  08:55Is it just Casebolt.  Lindsay  08:56Yeah, linkedin.com backs are slash in slash Casebolt you can find Jason and he loves to connect with people. He has been so thoughtful about what he's wanting to do next in his career and really amplifying his energy and helping mentor people inside of his existing role. It's been an incredible you know, thing to watch as, as a coach. Jason  09:18Well, thank you. And if anyone connects with me, if you have questions on Six Sigma projects, improvement, projects, leadership, send them to me, I'll do my best to get back to you quickly, but I'll get back to everybody. But I'll certainly provide even some mentorship at a distance if you're working on improvements and making things around your excellent. Lindsay  09:36I love it. Thank you so much, Jason, for your time today. Thank you.

 Ep. 20 Abundance & Prosperity Through Plant MedicinesSPEAKERSMindy, LindsayLindsay  00:00I'm Lindsay Mustain and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death, and we are unwilling to compromise our integrity and settle for being averaged in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends and visionaries who are called to make our most meaningful contribution and love what we do.Welcome to the career design Podcast. I am so freaking excited about this next guest. This is one of my best friends and her name is Mindy West. Let me tell you a little bit about her. I actually call her magical, because she has absolutely transformed my life. Now Mindy, and I met actually, in one of the high end masterminds, I joined in 2018. And to say that she is been like the accelerant catalyst to my growth is probably the understatement. In fact, I think on her website, I one of her top testimonials and I think I said if you hate money, then you shouldn't listen to her, because she just has this amazing way of learning how to turn inside. Look at what your money walks are and help you invite prosperity and abundance into your life. So I'm so excited to introduce you to her today.Mindy  01:32Thank you, Lindsay. I'm so excited to be here.Lindsay  01:35Well, do you mind giving us a little background on you?Mindy  01:38Yeah, I, for my whole life, I have been obsessed with money. And I just love working with money. My parents joke that my first word was cash. Obsession and as I gotten older, I I just started looking at like, how can not just me but like how can me and the people around me start creating more money? And is that from jobs? Is it from systems? And is it from strategies? And like? Yes, absolutely. Is it from creating businesses? Absolutely. But ultimately, I found that prosperity, it comes from within it comes from the way that we're vibrating the way that we're feeling. It's comes from like more than our mindset. It's not just in our mind, it's in our whole body. And when we can attune ourselves align with prosperity and with abundance. That's when everything starts showing up. That's when the systems and strategies become clear. That's when we're attracting those opportunities to us, we become prosperous and abundant.Lindsay  02:39And I want to introduce the idea that abundance in your life is actually money is the tool, it's the vehicle to create the things but abundance isn't everything. So enjoy and love and in financial freedom, that money is just a tool that we can use to create that right?Mindy  02:58Absolutely. Money is this sacred tool of exchange, and nothing more. It's never about the dollars and the cents, or your Bitcoin or whatever you have. It's about that tool that gives you freedom. For me, my biggest value is freedom. And it's time freedom. It's location freedom, it's the ability to be with who you want to be with and be able to create that from within. So money comes as that catalyst, but it's not the end goal. The end goal is your your happiness, really your happiness and your lifestyle, your ability to enjoy this life that you've been given. Lindsay  03:38Absolutely love that. Well, I think one of the things that are really interesting is that you take a look at healing, really from the inside out and looking to yourself as your own source of inspiration and have answers correct?Mindy  03:50Yes, definitely. I have gone through such a journey from finding everything within and I was incredibly prosperous to being told like, Oh, no, that's not right. You need to talk to your angels, talk to your guides, talk to this talk to that, like, get all the information from outside of you. And that was a huge fail for me. I will say like there's been it was an interesting experience. But as soon as I started looking outside of myself, everything fell apart. And I've come back around to how do you work with the healing with the spiritual dimensions, but ultimately finding all your answers inside of you because we are on our own source of abundance. We have like this internal internal knowing that when we when we can clear off all the blocks when we can clear off what everyone else is saying when we can disconnect from the collective ideas and really, truly get into ourselves. And that's what the healing is about. The healing is about getting into your own knowing and your own Guiding Light. That's when we become prosperous in a way that is it's really beyond our imaginations, right because we're creating everything exactly as we desire, right without the influence of others.Lindsay  05:05Oh my gosh. And I'm just gonna say that, as somebody who I not only is Minday, my really good friend, she is my money mindset coach and everything that I do with her. I mean, it just wields incredible results. In fact, I'm going to just give a shout out to one of her courses, which is dimensions of prosperity, which has literally transformed my life. In fact, I just closed a $200,000 deal. After going through that course, she absolutely changes your existence on this plane. So I want to talk a little bit about how can you turn into internal healing?Mindy  05:38Yeah, isn't that the big question, right? So for me, I have several tools in my tool belt, but I really love working with plant medicines to work with it, because plant medicines, they facilitate our opening, they facilitate our awakening, they facilitate us being able to see what's going on inside of us. And to release it like plant medicines have that amazing ability, both for both to help us, like guide us to connecting to our internal knowing and to release what's going on around us that is keeping us from that, right? They are the biggest healers that we have on on this earth, in my opinion. Because that's what they do. That's what they're meant to do. They're meant to heal us, right. And so I love working with plant medicines. And also, you can never discredit meditation, yoga, exercise, anything that just gets you out of your own head and into your body into your physical body. And that's when those insights come up like so often what's blocking us is something that someone said three years ago, or some idea that we have that, that we created in childhood, the top money blocks are, I'm not good enough. Who am I to do this? I don't deserve this, right? So we've created all these stories around, I'm not good enough for my to do this. I don't deserve this. And when we can start peeling back where those stories came from, where they originated, that those aren't actually true. And using plant medicines is the fastest way. There's definitely other ways, but it's the fastest way to go through that process. And getting back to what our truth is. That's, to me, that's what healing is.Lindsay  07:31I love that. So talk to me about because I think plant medicines can be taken a lot of different ways. So talk to me about some of your favorite plant medicines.Mindy  07:39Yeah, well, my very favorite plant medicine would cacao and I absolutely love cow. So for those of you that don't know, cacao is like unprocess chocolate, it's basically the cacao beans have been grown into a paste, and then you can drink them. I like cacao is a daily practice. And what it does is it opens up your heart, it opens up your channels have creativity of flow. It's a very feminine energy. So it's great if you're an artist and writer or just looking for more innovation in your business in your career and what the next step is, it really opens up those channels and cacao is something that you can use and drink every day I drink it instead of coffee. It's just a super nourishing, nourishing plant medicine. And it's delicious.Lindsay  08:24Is oh my gosh, so I drink cacao every day. And I love what you say that this is not the that coffee is like the energy of anxiety and cacao is the energy of abundance.Mindy  08:36Right? So yeah, let's go into the history of the cacao. Definitely cacao back in the Mayan and Aztec times was actually used as a currency money grew on trees, the cacao beans were the currency and Cacao has that frequency of abundance of that prosperity, right? Like literally money, and love and heart opening. So one of my big missions with cacao is that I think if every mother, your mom, I'm a mom. If every mom drink cacao in the morning instead of coffee. She has started with heart opening instead of anxiety. She started with love instead of like fear, which is what anxiety ultimately is. How different would she treat her children? Right? How different would those children treat other kids at school? How different would those kids treat their parents when they went home? But everyone wanted those parents treat their spouses, right like it's beyond, you know, financial prosperity. It's really about changing the way we feel and we treat other people and that always has a positive impact on on our lives and the lives of everyone around us.Lindsay  09:43I love that and if you have never had a chance to drink, pure ceremonial grade cookout, it makes you feel amazing. I can't even describe what it does because it is just this incredible full body experience. It just makes you feel and it doesn't take you out of your body at all. It just makes you feel gratitude and love. And it's just this transforming experience that you can invite every single day by just indulging in chocolate. And let me be really clear how powerful is the cacao when you compare it to like blueberries, which is a superfood?Mindy  10:16Yeah, it's significant. I want to say it has 40 times more antioxidants than blueberries. So don't quote me on that, I'll have to fact check that but it is a it's an incredible antioxidant. It's very high in magnesium and iron is so good for your body. It's one of those foods that like if you were stranded on a desert island, and you had nothing else to eat, you could live on cacau alone, because it has those nutrients that you need to survive as a human. And so it's one of the most like healthy, powerful superfoods that we have on the physical level as well as on the energetic level. Lindsay  10:54Love that. Well, there's also another practice that I use every day, which you introduced me to, which is using essential oils. So true plant medicine, which I don't think people understand that essential oils are actually healing mechanisms, in my opinion.Mindy  11:08Yeah, well, they're the essences of the plant. Right? We I think for the last, you know, 1015 years in marketing, we stopped, we hear essential oils, essential oils, essential oils, and I love working with the essential oils on the energetic level for aligning my chakras, right, I can put essential oils on each of my chakras. And within two minutes, I feel like this amazing alignment and I don't have to worry about going through and spending 20 minutes of meditation, cleaning and clearing and none of that it's just the plant medicines come in, and they do the work for us. That's what I love so much as I'm a big fan of efficiency, right? That's why I love fluffiness it's because they do the work for us to just put our bodies into alignment with with our soul's essence with where we are what we need to do today. So it's really, it's really fascinating, like how the tingling of your body starts and it just you can feel it right, all you're doing is putting a drop on each area of your body that you're each chakra and it's um, it's incredible to feel that go through your body and feel how it like basically moves everything into alignment.Lindsay 12:18And I always like to say I have a love affair with wild orange because it's so amazing. And I think that one of the things I want to introduce here is that the medicines that we have in Western society, they didn't just come out of a lab where they inspired from MindayMindy  12:34Plants.Lindsay  12:39This is the misconception of true programming from the collective consciousness is that the where this originated was in plants and plants are in their most original form. But we have commercialized it and and caused it to be so much more strong, because we've literally numbed ourselves with the food, the things that we eat, and the things that we choose to ingest in our bodies, we can't actually get as much benefit out of it. So we spend a lot of time clearing our energy clearing some of the crap out of our body that way we can actually feel some of the impact of plants, but really everything that we do inside of Western medicine started from plants.Mindy  13:13Yeah, it is I always think the Amazon jungle is the biggest pharmacy or world hats, right? And I I know one day in my future it will be exploring more the plant medicines down there. Like I have this whole vision of, of my college jungle it's kind of my joke in my head, like how, how can I go and work more with the indigenous population to learn what what they're doing with the plant medicines and then bring it to more Western medicine. And that's, that is a tangent.Lindsay  13:44I love that though. So I'll give you one little small story is that my my kind of path around essential oils was I had this skin virus and this really viral skin virus that it created like these like welts on your body. And I have gone to the doctor and had them freeze it off. So I have scars on my arms from where they had to use liquid nitrogen to freeze it. And the thing is, it didn't do anything. And I got an essential oil blend. And I was able to use that. And within a month everything cleared up. I've never had a reoccurrence. And that's when I realized that really like this is actual medicine. And if we started to invite the idea that we can go back to the source of which was true healing is right inside of the earth, that we can embrace that natural idea of how we can heal ourselves, which is really through things like a cacao and essential oils.Mindy  14:32Yeah, it's really incredible.Lindsay  14:34Well, maybe if somebody wanted to learn more about you, where would they go.Mindy  14:38So you can go to mindywest.co slash prosperity if you want to check out dimensions of prosperity and lovecacao.com so love c a c a o dot com is where you can get all of your cacao needs met and learn more about cacau and you're also welcome to just email me, send me a message.Lindsay  15:02I love that. Thank you so much for coming on today Minday. You are amazing. Thank you for changing my life. I am so thankful for you.Mindy  15:09Oh, thank you, Lindsay.Lindsay  15:11Okay, we'll talk soon.

 Episode 19 Owning Your StorySPEAKERSSurabhi, Lindsay Lindsay  00:00I'm Lindsay Mustaine and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death, and we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do.  Welcome to the career design podcast today I am so excited to introduce you to my guest and her name is Surabhi Sawhney. And she is somebody who has been a part of my intentional career design program and really going through the milestones of how to really expand your career and design the kind of impact that you want to make professionally in the world. So thank you so much for joining me today. Surabhi  01:03Thank you for having me. Lindsay  01:05So tell me a little bit about how you got started on this journey. And what made sense to you about career design. Surabhi  01:11I've been an entrepreneur, most of my life, I did have a life incorporate for a while, and then just opportunities came my way. And I challenged myself to deliver and to over-deliver in most anything that I did. And I didn't stop to say this is not what my career path is, I need to be in corporate America I need to be in or as an entrepreneur, I just saw them as challenges and as goals and as something that I would like to deliver and kind of rise from and learn from. So most of my life has been spent in opportunities that came my way and then making them into successes. But you know, COVID affected the last business that I was running, that I had chosen to do here in the US. And I really kind of took a pause to look at my career, what I've done, what I've accomplished, what I've learned, and what is it that I want to do next. And the growth that I've experienced over the last, you know, 10 to 15 years kind of channeled me to be an individual contributor in, in a field that I'm good at, which is helping others seeing what's needed, and then just giving my best to help them achieve their goals. That's what I realized my happiness came from is to see others succeed. And that was my success. So once I kind of channeled that information into my goal, I started looking at what I wanted to do, because I had done a little bit of recruiting and I had done sales slash business development slash customer success. And I happened to be looking at LinkedIn every day. But nothing really resonated internally until I found this specific job that really spoke to me and I decided to apply for it. But I didn't have the structure to because I've been an entrepreneur all this time, I haven't really worked on my resume or you know, made myself into this candidate-focused approach. And I happen to come across Lindsay's international career design, it was some kind of a web Facebook or LinkedIn podcast that you were doing, or video seminar. And I I hooked on to it. And I've heard a lot of career coaches, the one thing that really stood out from international career design was your spirit was your energy was everything that you were saying were so spot on, to everything that it all resonated with me. And that's the reason why I decided to join because not only was there a structure where there was accountability, and there was it was it's a very total package. And there's a lot of expectations from me, personally, there's nobody holding your hand and taking you somewhere but you need to be on that journey yourself and deliver to each module that's in there. So that's how I got on to career design. And started focusing on more I would say more like it was it's a complete package of not only a resume and the tactical things but also a self-development, networking Ninja, just learning how to become a candidate of choice for companies. But then I also linked into your dreamer collective that you give an option to kind of, you know, look into and experience for yourself. And that really got me hooked on because that got my wheels in my head turning about self-development, having a community to kind of bounce ideas off of, and practice my skills. With my friends and community members as to, you know, hearing the voices that are from outside, what do I sound like when I'm talking to somebody else? What is the reaction that I'm getting from four different people that I trust, and it's a safe place to kind of talk and grow as a person? And that I think really, really helped me to be where I am today. So I really thank you for that Lindsay to create that environment, and you apparently attract the best of the best. So that's been really good. Lindsay  05:32I'm honored and  that means so much to me. And yes, I think our community is filled with the people who are going to change the world. Absolutely. So and you are an amazing part of that community. So thank you for being a part of it.  Surhabi: 05:45One thing I do want to kind of say is that the biggest thing that kind of came across me and the reason why I am succeeding at my job search my interviews, is the self-awareness part of it and controlling what I can control, which is myself, I can't control the external, you know, factors out there, I can't control companies, I can't control the people who interview me, I can't control a lot of other things. And what I did was change my focus and make my focus more on me, how do I show up? What do I align myself with, and doing my best in everything that I did, but not expecting success from the other side? And I think that has been, you know, a total game-changer for me, where, when you don't expect and you're very calm in your you know, you just bring your best self to the table. And you don't expect the other person to either appreciate or on appreciate. You just be yourself. And you talk about yourself. And the lucky part was right when I joined your program, I was I also started interviewing with a company. And the first interview that I went to was rough. It was my first time I had done a practice interview with coal. But when I went on this interview, the feedback I got was, you know, you're not following the star pattern or you know, the star. What is it called the kind of star? The superstar forward method is how we write. Surabhi  07:22Right, which is wonderful. I love the superstar forward method. But I was not even following that I was he was digging to find out answers, I was not owning my story. I was like, Well, my, you know, experience may not be exactly relevant to what they're talking about. So I was holding back. And right away, the interviewer came back to me with great feedback, saying, here's the great part about you. And here's what you need to work on. And one of the things that you need to work on is, I had to really dig to find answers in your, in the questions that I asked you. And that took a lot of time, and you need to work on that for your next interview. So he did put me forward to the next interview. But I learned from that and you know, I think you and I spoke and I told you about me not owning my story. And then Becky saying, you know, just be who you are. And it really made a difference. I started practicing more. I called on my good close friends to listen to me answer the questions. They kind of reformatted it for me and say, you know, what about this, what about this, you've done sometimes you don't see what's inside of you, others do. So it's very important to bring in the outside to kind of look inside you and say, Here's where you're not even looking at what you've done. And these are, you know, your achievements or accomplishments. So that really helped me be better at answering the questions, being more substantive acts ask, you know, owning my own story and just being me and that's what got through me through the last interview, and you know, was offered the job because of that. So that became really clear. And the more interviews I've done, the better I've gotten it, the more comfortable I've been at it just being me because I realized that my experience means something, I am bringing things to the table, I don't need external validation for them to tell me what I've already achieved. So those things owning your own story being clear in what you want being targeted, not wanting perfection. I'm a perfectionist overall. And I realized that perfection is the enemy of progress, which I've heard from so many people unless you own it and kind of practice it in your life that I'm making progress every day, whatever little is. Maybe I work on something small on myself every day that 1% will bring about you know, those little atomic changes that you do in your life and having confidence in myself and kind of standing in my own power. The reason why today I'm very comfortable walking away from things or going into things or talking to me anybody at any level is that I stand in my own power, I kind of own my own. You know, my insight into life, my experiences, my challenges, everything that I need to work on, as well as what I've done well so that that kind of sums up where I am today. It's all about attitude and self-awareness. Lindsay  10:25I love that so much. So if you were to give a piece of advice for somebody who's thinking, Okay, I'm ready to do something more, I feel called to make a greater contribution, I'm looking to do work that truly aligns to my purpose to my power. What would you say about intentional career design? Surabhi  10:42I think the biggest thing that you can do to start anywhere in life, whether it's your career, or your personal life is having clarity, and kind of honing down into one or two things. If you want to do too many things. The people outside are confused as to who you are and what you bring to the table. So I've kind of intentionally stuck to one thing, I can do a lot of things, but what am I really good at? What is the end result of what I do? I kind of stuck to that. And there were other people who started looking at me and saying, Oh, my God, I see you're really good at this. Could you work with me on that? So when your abilities and your USP kind of becomes visible to the outside, I read somewhere that really resonated with me, where they say your confidence in yourself is seen as capability by others. And that I think really resonated with me is my confidence in myself to do what I've done my experiences, is seen as capability as others if you don't have confidence in what you can do. Others won't either. So my advice to people is always to have clarity in what you want and what you present to the world. Don't make it very wide, make it more targeted. Don't try and be perfect. Have confidence in yourself, because you've done it before and have consistency. Show up. Do the work that's required a little bit every day. don't overwhelm yourself. Don't try and, you know, apply for jobs, interview, work on yourself, read books, like everything together, sometimes can be too much. So do a little bit every day, the day that you're not interviewing, work on yourself the day that you are interviewing, just focus on that. So focus on little things at a time and I think that for me has been successful. Lindsay  12:36I love it. Thank you so much for giving your words of wisdom and congratulations on all of your success. Here we are so very proud of you. Surabhi  12:43Thank you. Lindsay  12:44All right, thank you so much for tuning into the podcast today. Now we are moving towards releasing intentional career design. So stay tuned because more details are coming and thanks for listening today.

 Episode 18SPEAKERSMarty, Lindsay Lindsay  00:00Have you ever been told that you don't have the capability to be the thing that you actually want to be? Have you ever been limited by your manager? Well, this is all about intentional care design today. Today I had Marty join me and he talked about how a manager didn't see his true worth. And he turned it on its head and was able to create the career of his dreams. Listen in and I'll tell you all about this story. Lindsay 00:22I'm Lindsay Mustaine, and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do. Marty 01: 03Welcome to the career design podcast today I'm with Marty Idziak. And he's going to talk to you a little bit about his pathway in intentional career design. So welcome to the podcast, Marty. Marty  01:13Thank you, Lindsay. It's my honor to be with you today.  Lindsay  01:17Oh, excited to chat with you a little about this. So tell me a little bit about why. Why did you decide that you really wanted to go around the idea of intentional care design, and I'm gonna just for those who are listening, intentional care design is where we no longer are in the passenger seat of our career, we're no longer letting other people define what our genius is, what it is that we want to do, what opportunities This is where we decided to go out, create, cultivate ascend to our zone of genius and do work that truly matters. So what about that for you is something that really called to you and spoke to you. Marty  01:48I realized a while ago that I was destined to do more, I wanted to be in roles in be in companies that were making a difference in the world that were impacting people on an individual level, I wanted to be part of projects that inspired others, and that I could look back on and be happy about, that I helped develop, develop a product or a new solution or something that I could look back on years later and be really proud of and that just be someone just, you know, in a typical, like, hands-on keyboard role, you know, shuffling papers or something like that, I wanted to leave a mark.  Lindsay  02:43I love that. So I'm going to say this is a trait of a high performer. And I'm going to be covering this in another podcast. But the truth is that they're relentless. They're always looking for making a greater contribution to the world. It's not about the work that they do. It's about making a bigger contribution and using their zone of genius to enhance that. So talk to me about how you set intentions around what you wanted to do in your career. Marty  03:05I would say about 10-11 years ago, I had been in a client-side role in digital marketing, where while I was doing something that I liked being in digital marketing and email marketing, I noticed that the culture of the company became really toxic, I wound up having a new boss that was a middle manager that was brought in. So the gentleman who originally hired me who became my boss was no longer my boss. And now I had a boss that I had to develop a new relationship. And I just immediately felt uncomfortable. Because this was a person who couldn't see my worth and started to try to drag me down in the process. I remember I made, I made a promise to myself after having my first review with her, which was extremely negative. She basically was trying to poke holes in every single thing that I was doing in my role at the company. I was so upset at the end of that review. When I came when I was driving home, I cried all the way home. And I made a promise to myself then in there, that I would leave this company by the end of the year, and find a role that truly resonated with me and one where I was no longer controlled by poor poor management and poor leaders and transition into something where I could eventually become a leader myself. Lindsay  04:41Oh, I love that. I want to just acknowledge that this is what I see in most low-performance organizations as we have people who have at some point become a leader and just because somebody has a management role doesn't necessarily mean that they're a strong leader. They may have leadership responsibilities and still not own that because what your job is a true leader is to allow your people to do work that's in their zone of genius, to allow them to do work without being inhibited by the barriers that they're going to face. Your job is to be the bridge. And your job is to build the people up. And in fact, the dynamic of a positive employee and supervisor relationship should be five affirmatives, five positives. For every negative, it's not just like this, poke holes and manage by pain, it's by managing people by showcasing their strengths and their skills rather than tearing them down. That's the foundation. So I want to say that that's one of the reasons I see people who really are in the space where they've decided to really own their power is they've been torn down by others. And they know that's not true to their story in their true worth. So you and decided, hey, this is the point where I'm an individual contributor, how do I move into the leadership role? Talk to me about that journey for you. Marty  05:59So when I was able to get out of this company, in late 2013, I accepted a role with a large consulting firm, and it was a big step up for me because I'd never been in consulting. And I know, for some of the larger consulting firms, it's typically hard to get in. So I was lucky, because I happen to know have a background in a marketing platform that was just acquired by Adobe, and this particular consulting firm was looking for people that had subject matter expertise in it. So that was my way in. And I realized that you know, now still, as an individual contributor on the consulting side, at a higher level, there was, there was a path to leadership. And for me, it, you know, was more, you know, aligns to my truth, again, telling myself, in starting to open myself up to the possibility of Yes, I can become a leader, I don't have to stay in this individual contributor lane. So it was, it was more about the journey, you know, from that point. And some of them, some of the different roles I've had, since that time, where I slowly evolved from being that individual contributor and trying really pushing myself to get out of that lane by setting that intention of I'm going, I'm going to be a leader, I'm going to manage people, I can do this. Lindsay  07:30Absolutely. I also want to talk a little bit about how you've gone around, really strategizing the target for the roles that and opportunities that you have decided to embrace or take on in your career. Marty  07:44So I started to look at, you know, more senior-level roles. And as I've progressed, in my career in the last 10 years, if, if the opportunity for internal advancement wasn't there, I started to get itchy to the point where I would look out elsewhere. And I developed, I developed some strong relationships along with a tech recruiter who wound up becoming a good friend of mine. And he wound up helping me make the jump from individual contributor to a leader in my two most recent roles. And you know, it, it became sort of an evolutionary process where, you know, in that time that we developed this relationship where he represented me, he also got to know me, Marty is the person and with that knowledge, he was then able to more effectively sell me into prospective hiring managers and other influencers, these companies that I wanted to land roles with, and I think it's been very valuable. I've even told him that he knows how to sell me better than I can sell myself, which is great. Lindsay  08:54So I want to say that this is, you don't go anywhere in your career without people, right. And empowering people and making the right relationships are going to be huge like people talk about networking. And I'm always like, how do we be intentional about building true relationships with people? And it's not about what can I get from you? But how do we win together? So I think that's definitely a relationship that you've had. But when you do networking, right, when you actually build those relationships, people will immediately come to you because of your brand and the experience they've had with you. And they see opportunities and they see your value even at a higher level than we tend to have our own self-limiting beliefs and imposter syndrome kicks in a lot of times with high performers. But I also want to call out here that your best people will always take the path of trying to ascend their career inside of your organization. Like a good strong leader, somebody should be looking at how do I help somebody get to that next stage, so they don't have to look externally for that opportunity. And I think that's where you balance between high performance and both internal and also intentional career design. With our own choice of what we want to do in our career. So this is where I also want you to call your shot a little bit. Marty, tell me a little bit about how you have managed to be in this kind of consultative role where you've balanced stakeholder management and owning technical knowledge. Because let me be really clear here. Your best people inside of that the technical organizations are not the people who are the technical experts rarely do you have a technical expert, who is also a strong leader, those skill sets tend to exclude themselves. Now, if you can find them, those people are amazing. But what's really valuable is somebody who understands the work the technical organization does and is able to engage the stakeholders so that everybody is on the same path, and that both sides understand where they are, and they cross the finish line together. Marty  10:48That's a great question. And it really opens up the notion of where I've been able to develop my niche in this area of consulting is that, yes, a lot of times the most technical people aren't necessarily the strongest from a client-facing perspective. So that is actually the reason that I got my most recent role. This particular company had a very talented technical person, he knew his stuff inside and out backward and forwards. But he just didn't have the polish. When it came to presenting in front of clients when they needed him in more of a sales and delivery capacity. he froze, he didn't say the right things, he wasn't able to, to keep you know, the business stakeholders on track. Because stakeholders at that level, you know, you're talking about, you know, your si CMOS, your VPS of marketing directors, they want to stay on brass tacks, they want to know how to use whatever solution or strategy that you're providing aligned to our goals. We don't want to have an entire meeting or entire session be clouded with the technical details of how you integrate a solution or which architecture you would use, or how you know, which programming language you would use. That's all, that's all fine and dandy to have those discussions when we're getting into the nitty-gritty of that work. But that's not at the top level of what these people need to know. So it created an opportunity for me because I have the technical knowledge of various digital marketing platforms, I know how they integrate, I may not know everything to the most granular level of detail. Lindsay  12:45It's not your job to know that would be a waste of your time your skillset, because what the most valuable you can add is the strategic layer. Marty  12:52Yes, yes, the strategic layer and the ability to, work with different stakeholders at different levels, to project, a sense of calm and confidence in what we're delivering is going to happen on time on budget. I'm very big on establishing trust, in new relationships that I have with clients, I definitely think it's a part of my brain. Because I've had people come back to me and say, Marty, I know that I can count on you to get me an answer. Even if you don't have it right away. Because it's just part of your personality, you will go to the ends of the earth to find something out. And even if you don't have the answer today, I know I can expect it in a reasonable timeframe. Lindsay  13:39I love that. And that is also true high-performance leadership is not having the answers, but having the ability to get to the answers from the right person. And that's true stakeholder integration. So Marty, if you were saying anything to anybody around intentional, clear design, what would be some illumination for somebody who's really thinking about going down this path? What kind of impact does it have? And how does that change your life? Marty  14:02I would say, don't, don't get discouraged by what someone tells you in an interview. It's my belief that there are very few people that you know, on the side on the side of the employer on the side of the company, that know how to interview well and know how to assess talent. Well, if someone is looking to you know, if there's there are 10 boxes to check for a roll in you check maybe seven of them. Don't get discouraged if you had to check all 10 boxes in this hiring manager's mind. Don't let that diminish your value. The job search and the process of intentional curb design aren't for the faint of heart, but you have to have a strong belief in yourself. I've always had it in the back of my mind and it's been validated by others. Is that I have a natural capacity to lead. So I've always been running towards that without fear, even as crazy things have happened to me or where I've been laid off from roles or let go or, or folks have tried to, you know, put me in a box and say you're not technical enough. You know, I keep persevering. keep persevering, believing yourself loving yourself, and have that intention out there. Sometimes it may be daunting because we don't know how we're going to get there. But how does it matter? The strength of the intention does.  Lindsay  15:36Oh, it's so good. Marty. Thank you so much for joining me today. It's been a pleasure. Marty  15:41My pleasure as well when Lindsay thank you for having me.

 Episode 17SPEAKERSPamela, Leeza, Lindsay Leeza  00:00I'm Lindsay Mustaine, and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do.  Lindsay  00:42Okay, first of all, I am so excited about this session right now. So we're going to be talking about using energy to create success. And so I have Pamela Chen and Leeza Robertson with me, I'm gonna let them introduce themselves here. But talking about how you can usually truly embody success by changing your energy around it. And it's the kind of results they see. And I watch them as somebody who is a peer of theirs and business, the results they create are absolutely magical. And I cannot wait to share this with you. So do you guys mind start by telling me ladies about yourselves?  Pamela  01:19Hi, everyone and thank you so much for having us here, Lindsey, we are so excited. So I'm Pamela and I am a quantum wealth coach for spiritual entrepreneurs, high achieving leaders, visionaries, creative, who's really ready to create our heart-centered online intuitive business, and you're ready to attract these ideal soulmate clients by magnetizing your energy. So the work that least I do is to work with the energetic methodology and the new technologies. And we work through the energetic centers you might know as chakras, and really get you out there being comfortable being safe and supported while you are being seen. And also, working with Leeza and me, we create a lot of fun in, you know, your business by activating that intuitive awareness of the flow state. Leeza  02:15I love that and for those of you that are in, you're like, oh, I don't have a business. Well, let's be really clear, you are already in business, the business of me, Inc. You are already in business. So when you think about that, if you're like, oh, I'm not in my own business, you are operating, you are sovereign of yourself. And that is a business of its own. But how you create massive wealth truly, and freedom of any other person is through your own business. Alright, Lisa, tell us about you. I'm Leeza Robertson. I'm the other half of quantum wealth coaching with Pam. And I like what you said there, Lindsay because I think one of the things that Pam and I really work on is that the energetics the energetic technology of you know, sovereign success. And that is really looking deeply at the chakra system, looking at how the coding the scripting, and the narrative has been imprinted upon that energetic body, how it's being projected through the auric field, and how it's creating and attracting the life that our students and clients have. So yes, it definitely starts with the self. And then we look at how that energy and that technology is expanding beyond the self into the business model.  Lindsay  03:27Oh, I love this. So I already had a chance to have him come in and talk to some of our clients. So this one is like this is not just like a gift for people who are listening. But to me and getting to experience it firsthand to see you tell us about how you use this and how you change your energy around to manifest what you really want in your life. Pamela  03:47Definitely. So these are never really we're focused on expansion, we really focus on activating both abundance prosperity codes that are ready inside of you, and the work that we do we really create from the future. So we want you to trust in your future that the possibilities are all there that there is no separation and that you are already there. So that's what it really means to quantum leap and quantum manifests. And Leeza so, if you want to share or debunk the theory of this quantum shifting. Leeza 04:21Yeah, so one of the techniques that Pam and I work with and it's something that I've been using for well over a decade in my private energy practice is we don't talk about the past. We don't talk about it at all. We don't bring it into any conversation. Because if we are living from up to the past, we can't make a quantum shift. A quantum shift happens in the present moment. So we're very specific about how we set up groups. And how we do this and what we mean by quantum shift is narrowing the gap between that which we desire and the energetic sovereign self. So as we do this work, we become a faster vibrational match. And therefore, it looks like we've had this a massive quantum leap. So we do that by being very specific, very intentional, and holding very disciplined sacred space for our clients and students. Pamela  05:20Yes, we do a lot of practical work, actually. So we help you build these habits that you can, you know, infuse and integrate into your business into your life daily so that you can create these little shifts and every single day that adds up to a monthly shift to a yearly shift. And you won't even know like, by the next month, you'll be like, wow, I hit it, and then you came and feel it. That's what quantum shift really means. Leeza  05:45Yeah, so and it also, like, I think that other times, it collapses time and increases results, right? So you don't have to wait to do this. It's a shift when you actually decide and you can embody it, then your energy in turn will create it for you. Yes. Yeah, I was like, I feel like this would be like, I have to work hard. We were talking about this before I started recording, like, stop working hard and start working magic. will tell me as you said, talk about your energetic fields. And so I will kind of for the layman here for people who maybe have not gotten into some of this really cool stuff that I'm so excited to share gonna share with you. What can you describe what that means?  Lindsay  06:21Yes, I'm going to actually let Lisa take this because the methodology that we use is from her book, she's also a published author. So we really took what she gathered for years, and we shared it with our students. And it's been, we've seen amazing transformations, we had a student come in with us, she had $0. In her business, she didn't even have a business yet. And within a year from working with us, now she is a millionaire. She just had her $100,000 month this month. Leeza  06:51Gosh, that is so amazing. And, and this is what Pamela is like, Lisa is one of the best in the world. And so like it is an honor to get to even hear you talk about it. So I cannot wait. Oh, I don't know about that. Okay. So let's define what we call energetics and how we work with the energetic body. So and this is where you don't have to be into a new age for this to work, you don't have to have any new age beliefs. The human body that we know this physical body is actually slowed down matter. And this slow down matter has electromagnetically steeled around it. And this electromagnetic field is actually where we hold a lot of our beliefs and our codes. And when we talk about codes, we are kind of talking about beliefs, and what we now limit our fears, our doubts, and all that kind of stuff. So this electromagnetic field works in conjunction with the seven main chakras. And these energetic centers run through the body. So they run through the body into this electromagnetic field, they start at the base of the spine, and they finish at the top of the head. Now we have millions of smaller ones throughout our entire physical body that help pump energy through us. But I want people to think about their physical bodies as a battery. This is the way we describe it to our students who are coming to this for the very first time your physical body is a battery. And it has a plug at the bottom, which is the root chakra, and a plug at the top which is the crown chakra. And in order for this electromagnetic field to be harnessed and leveraged been working in the best possible way for you, both ends of your battery need to be plugged in. Now I don't know about you, but I've tried to put a battery in and only put in the top part, nothing works, you've got to have the bottom and the top completely plugged in. And the energy has to run completely through that battery in order for it to charge and in order for it to get things moving. Your body is exactly the same. So we work on fine-tuning this battery which is your body which is your electromagnetic field to leverage your success which is already written within you so that we can amplify it, spark it up and get it moving. Lindsay  09:27Oh my gosh, I love this. It makes it so clear because for me, I have a background in yoga and that was really when chakra really got introduced to me and having different pieces and then more I've noticed I spent a lot of time tuning my chakras actually that's one of the things I credit a lot of use crystals and chakras and essential oils and a lot of different manifesting techniques and I so for people who that was outside watching me they're like, I don't know what you're doing. And I was like I'm going all-in on the energetic work versus what we can see and touch and feel and I talk a lot we have to change the interstate. First, especially like calming chaos, because if you're feeling frenetic and chaotic in your energy like that's exactly how it will show up in the world For you see, I love the idea of getting the year, the year the energy and you can, you can measure your vibration like that's not this is science, we're not just coming up with it. This is like physics actually. So I love what you're like connecting the energetics to the actual physical matter. That's amazing. So tell me how you turn it on. Like if you're the energy and then you turn to take this in create matter in real life. Pamela  10:30I think I think one of the main things we also need to talk about is that we attune to what we desire. And we don't listen, I don't teach alignment. Because if you are already aligned with something, that means you have it. So with our energies, we attend to it and we don't balance because there's never going to be completely balanced. So we don't use those words. Because it kind of gives our clients like a fake, you know, theory, like I have to be all balanced, I have to be this No, you're like multidimensional being like you're not always going to be balanced or aligned with everything that you do or say, but you want to be attuned, you want to be focused on what you desire, and what you're desiring. Lindsay  11:16Yeah, love that. Pamela  11:17Yeah. So leave that like Leeza says, when we are plugged in, that's when we are connected to, you know, you know, as above and below. So when we have connected above, we are able to receive, like this inspiration, the create the creative ideas, the downloads, that can spark our action. And then if your root chakra, which is the first chakra at the base of your spine, is feeling safe and supported. That is that we talk about the lower three a lot like Leeza pounded into us but both were three is very important. And when you feel safe and supported, then you can draw all those ideas and you can root them into the physical world. And that creates your manifestation. Also, we share a lot about how the heart is like the bridge between the two so your heart and emotions then are very powerful. So your intention is like it's like the I would say the fishing hook. So you throw it out there into the quantum field, and how you feel and what you visualize is what's going to attract your intentions, your goals into reality. Lindsay  12:31I love it. Okay. That is amazing. I mean, I think that it makes it a little bit easier. And if for those that are in chakras, if you are really interested this like I would go just take a second to go Google because every energetic Center has a different like your route is around your safety and security. Right. Whereas your crown chakra at the top of your head is really about getting that higher self download. Is that accurate? Am I close? Leeza  12:54Oh, you could just find my book. Lindsay  12:56Yeah, yeah. Oh, there we go. Thank you. Pamela  13:02So Leeza, and I do work with a lot of people who are interested in opening up their intuition connecting to magic, build a deeper spiritual practice. So everyone comes into us, and they're like, we want to open our psychic eye or third eye, our crown chakra. And we're like, oh, no, the reason why you're not connecting is that your route, your bottom three energetic centers, are not strong.  Lindsay  13:27We really have to work on the lower ones in order to access the higher ones is how I feel about mine. Okay, apparently, it was like until you understand safety and security, which is there's a lot of belief in those large circles around the creation and the power of your ability to manifest and creating ideas and confidence and whether or not you feel safe and secure in your world, right? If you don't have that's that energy where it won't happen for you because you don't believe that you are Leeza  13:50right. Well, the root chakra is primarily. And it's interesting because I've been talking to a lot of people about this, this next evolutionary jump that the species is really on the cusp of having, but in order for us to have that we all have to understand that we've got to get our root chakra out of survival scripting, the root chakra is our most primal energetic center, its job is to survive. And because a lot of people haven't done work on this root chakra, you know, it's the vegetables of the chakra system. It's boring. It's like fiber. Like you'll die if you don't have it, but people don't want to deal with it. So it is like it's one of these energy centers that's so vitally important for everything we want to do. And what Pam and I go through our courses is we start really changing the programming in that root chakra from survival to thriving, because if we're going to seriously see an evolutionary leap here, we have to start with the energetic body and we have to start with reprogramming that root chakra we have to get out of survival mode. Survival Mode is hustle mode. Survival Mode is burnout mode survival mode is being overwhelmed. Survival Mode is where when your dreams come true, they end up becoming absolute nightmares because you're not prepared for the consequences that come with everything that you have been manifesting. So the root chakra is probably the most important chakra we work with, with our spiritual entrepreneurs, because we need to move them into the new galactical frequencies. And again, this is not new age stuff, although the New Age is talking about it, our planet is literally in a different spot in space, we have different galactical frequencies running through our planet. And they are operating at a much faster, higher awarded level than we've seen throughout history. So we need to get our vibrational body attuned to this. And that starts in the root. And as I said, it's kind of like fiber. People don't want to talk about it. But that's actually your key to success. Yeah, love that though, I think you've covered like when I see this is exactly what it is. And most of the people that I'm working with are in corporate America, they're leading these major, you know, profitability centers inside of companies, and they're, they're surviving, they're broken down, they are exhausted. And they may be like, I really loved what I did. But now it's, it's like, I could do anything I like my whole, my body is breaking down, my soul is breaking down. And so I think that that's really powerful. Now, we've talked a little bit about crafting a new energetic identity. I don't know if that has, have you, we want to talk a little bit about that idea. Pamela  16:35Yes. So Leeza, and I believe that there is no separation from what you desire. And so basically, that means, who you desire to be who desire, what you desire to have, you have to be it is ready. So you have to craft this identity, you have to be really clear on who you are, how you feel, and how you are going to show up in the world. So instead of waiting for that to happen, and then taking actions as that person, right, instead of waiting to make a million dollars, then I'm going to you know, invest in my business, you have to take the action, first, you have to invest in yourself, and you have to invest in your business, and you have to invest in your life before that, that that desire can appear in your reality because then you're telling the universe, I am already there, I am already there. And it's not just so at least and I work with three different realms, we work with the mindset, we work with the energy that we just talked about, and we work with the physical reality. So all three are essential to manifesting your goals to collapse time. Leeza  17:46This and this comes out of the St. Germain process of the I Am. It's a really old technique that used to be used pretty much by only spiritual Gnostics. So it was part of this connection to the Divine Principle and that is that there is no separation on Earth as there is in heaven, right. So this is a very old, very old teaching. And we use it in business again, for the same reason because we are reprogramming is the energetic body, this energetic frequency, this auric field, this electromagnetic, gravitational pool that we have around us slowed down matter. As part of this, I am processing so that we understand that who we are. And what we do is not a separate thing. who we are and how we live is not a separate thing. who we are and how we dream is not a separate thing. So that's part of crafting this new vibrational identification, which becomes a complete embodiment process, through the emotions through the mind, through the energy, and through the physical day-to-day habits. Pamela  19:05I think you just get to show up as your best self, right, you get to show up as the best leader for your employees, maybe for your team, and you get to inspire and you get to live out your legacy, your mission happy, you're just full of joy every time you are helping others and creating, you know, creating bigger income, that is a big thing. And it is the spiritual path. We say that running your business is the biggest spiritual development that we can ever achieve. Right, Lisa? Leeza  19:36Yeah, um, I think, you know, there's only a couple of things that I have done in my life that I think have broken me the most one is running my own business and the other one being an author. And I think like, you know, we talk about these breakdowns to break through all the time in a spiritual component, but I don't think we give them enough air time when it comes to Success. I don't think we give it enough air time when it comes to especially women when it comes to how do we step into power. So it's we're taking as a team really all practices that were devotional and that was really day today and we're bringing them back. And we're giving them new life in this new realm so that we can elevate and up a level, not just ourselves, but our community and our planet.  I love this, I'm going to read a quote here that we talked about when people go into the place of career power, which is they'll knock four things passion, purpose, pursuit, and profitability when they're in the place of their zone of genius. And the greatest fear of high potential people is that they have spent their entire life being adequate and average, rather than stretching and reaching for their genius and not achieving their full potential. I feel really truly like this part when I understood how to connect to some of these things that you're talking about. And it's definitely I'm a student here, I'm not the master, I'm a student. But that's where I turned my life into a different way. It looks like people are like, you're happier, you're healthy. Life is easy, and fun. And it does not have to be hard. It's like just being around the right things and understanding the right steps that you have to do to amplify what it is that you really truly want. But you have to be willing to do it. That's the other part is that people think about it. And again, this idea of like, what can I touch, feel, or see. And that's that, like, I need to be in the physicality of it. And it's not about that you have to embody it first if you want to receive it, it's a self-fulfilling prophecy if you want to go back to like, what, what traditional, you know, psychology says it's self-fulfilling. If we decide what we are going to be, then we become that. You just have to decide what you want to be. Pamela  21:44And I think that's the right that's the part where it's so easy, but people don't do it because they're stuck. And if I talked about this all the time, but if you say your affirmations, if you say that I am if you're claiming it five minutes in the morning, every single day, that's great, but what about the other 23 hours? 55 minutes of the day? Like what else? Are you claiming? I am not happy I am this. So working with Lisa and I really become aware of your thoughts of your beliefs that are running through your automatic programming, right? And that's what we want to brainwash, you brainwash yourself into reprogramming something else. And whatever you're thinking goes out into that energy. So whatever you are focusing on is being sent out there to come back to you. So that's why you can't just do affirmations meditate for five minutes in the morning and you're done. You have to have a constant awareness throughout the day so that you're prepping yourself for success. You're prepping yourself your energy for success.  Lindsay  22:46I love that. Okay, amazing. So if they want to take this next or one kit, Lisa, can you tell us cuz I know you have many different things you've authored, which book would you recommend people go to first? Leeza  22:56A Tarot healer. So that's the one that's exclusively written for the chakras. Now, I don't want people to be thrown off by the fact that it has Taro in the title. I have many Reiki masters who have bought this book to hand it out at second level Reiki. I've had people write to me and tell me it's one of the most comprehensive chakra books they've ever read. So don't be thrown out by it. I just wrote it with Taro because that's one of my healing modalities. So I wanted to incorporate one of my healing two of my great healing modalities and put them together in a book. But this book will walk you through all of the seven chakras. It will also walk you through the seven main issues of each chakra and it gives you exercises to see how your energy is where it needs to be tweaked and suggestions on how to bring that all together and get that vibrational body working for you and not against you. So I cannot wait I'm going to go by that right now. And then if they wanted to reach out and talk to you about how you can work together for helping to create a life that they truly dreamed of. What should they do next? Pamela  24:06So they can DM me on Instagram Pamela unicorn, or you can probably you can find us almost everywhere. So we are on Facebook we are on Instagram, but we mostly show up on Instagram. So if you and Leeza does Twitter, so if you want to find Leeza your handle name Leeza  24:25Is Leeza RobertsonLindsay  24:30I love it. Well, thank you both so much for giving this beautiful gift to us and helping me understand a little bit here so if you guys can find something that you can resonate with here I would totally take this Tarot healer was out or head on to Pamela unicorn, her Instagram and I know I'm gonna save her there because Pamela she is so fancy back to you. So I'm gonna say that as a really great way to go. But you can also pick up Lisa on Leeza Roberson on Twitter. So thank you for being here today, I so appreciate you. Pamela  25:02Thank you, Lindsay.

Lindsay 00:43Alright, we're going into part two of true career power and I have Ned Canada with me, and that is one of my most amazing friends and clients. Somebody who has truly embodied the place of career power, these four quadrants of passion, purpose, pursuit, and profitability. And again, remember, here's what it means when you are in the place of true power, you are unfukwithable, you create your Dominion your kingdom, you take your crown, you change the world, by being in your zone of genius, which means that you can create anything that rewards you financially, emotionally, spiritually, mentally, and allows you to build a life beyond your wildest dreams. So now talk to me about this, tell me about how you went through this process. And maybe a little bit about where it is completely disempowered in your career and how you moved up?Ned 01:30Well, you know, I reflect back on your four pieces you'd like to call them, or, you know, maybe I can come in that term for you. But I started out as a 19-year-old restaurant manager, and restaurants were always something that I could do, but it was never really passionate about them. That was always really good at it. Because I always say great about being personable, I was always able to, you know, really deliver on the customer service angle. But I didn't enjoy it. And I didn't really kind of discover, or even pursue anything else until I got much, much farther into my career, I have basically gotten lucky for the first 10 years of my career, I fell into roles that I should not have gotten pretty much ever. And it was basically because I had a couple of really amazing people, and the perfect timing to get into some of my really early roles in my life. And then I didn't really discover even a little bit of purpose until I got into the army. And that was a full 10 years into my career cycle. So, so having a greater purpose really kind of helped me realize where I kind of wanted to go. But it also wasn't really my ultimate purpose. And it didn't really match with like, I was passionate about parts of the job, but I didn't really like all of the jobs. So when I got out and I discovered I didn't have any velocity, I didn't really fit into a digital world, as an analog person with a very analog career, it was very, very hard for me to kind of accelerate my career position. got really, really interested in networking, got to know a senior leader for Deloitte, who basically told me to go back and get your MBA, you're the perfect candidate for us, you need to go get your MBA, and I said, done, I'm gonna do that. And I'll come right back. And I'll be talking to you again, they were like, please do that I went and I got my MBA. And as soon as I came back, and I said, Well, you're too expensive for us, we can't hire you and I was like, but you just literally told me to go get my MBA. Why did I do that? And they were like, well, now you have 15 years of experience and an MBA, you're way too expensive for our entry-level positions. We can't hire you. And that was a really crushing defeat to take and I kind of back into being an entrepreneur, probably, again, completely by luck. I wasn't really super passionate about it, I was really, really committed to the idea of being a consultant for a large firm. But I was consumed continuously just told, you can't do that, you know, you're too expensive, you're too advanced in your career, you're too old, you're not going to take the $60,000 we would offer you even though at that time, I definitely would have taken it because I was a really broke student. And then really kind of found the passion when I started working independently on my own. But it wasn't really my purpose. And the main reason it wasn't really my purpose was that it wasn't where I actually wanted to be in life. As a 19-year-old restaurant manager, and you know, go into college classes where I really wanted to be, I wanted to be a carpenter when I grew up. And don't ask me to pick up a hammer and put a nail into the wall because I can't do that. But I really wanted to be a carpenter. So So that was something that always appealed to me and then about three years ago, a good friend of mine started up his own company and became a general contractor and the really funny part is is he was a finance business, venture capitalists for Goldman Sachs. And he knew absolutely nothing about construction. But what he had was a lot of passion and he was willing to keep working at it to pursue it to get a lot better at it. And he failed very miserably to the tune of about half a million dollars, in probably about $2 million in lost opportunity causes until he finally just said, screw it, I'm going to work and this is going to work because I will not fail at this. And, and spend about a year and a half really kind of correcting it in kept telling me what he was doing. And, and I kept staying in touch with him and I never really considered going to work for him. It was never really something that was on my radar. And I was in a job, ironically, as a restaurant manager again, and I was on salary and then they asked me to go to hourly to cut my hours in half. But I kept about 85% of my money. But I hated it. And continued to hate it wasn't where I wanted to be. And I knew it wasn't until finally some really smart person came along said you just need to quit. And I said, okay, I think I can do that. And she goes, No, you need to quit. So I really have to say thank you to that person for that. Because if you hear the laughter in the background, that's because that was Lindsay.Lindsay  06:22And let me be really clear here for anybody who's listening. Ned's physical health was eroding because of the stress and the limitations of that work. And so a lot of times when we look at the five sources of well-being, which I kind of alluded to, it's occupational, it's physical, its financial, its community, and its social. So one, they just parlay into each other. And so we really have to take a look at it. So there's ever a point where what is the cause of this being unwell. Like we need to look at it, examine it. And that's where sometimes you need a little permission to say, you know, what, it is okay to let go and release something that no longer serves you.Ned 06:59Very much so and it was also the first time I've ever quit without having something else like, like waiting for me to go there, which was a really, really scary place to be. And, and they called me back and they actually offered me more money to go back part-time. And I was like, Well if I get fewer hours, that's totally fine for me. And the really funny shift in the middle of it was right when I started to realize when I knew it wasn't where I wanted to be. And I knew it was only I was going to be there for a paycheck. And that was it. And I really didn't care about how my trajectory was going at that place, because I didn't want to be there. That was when they wanted me the most.Lindsay  07:35UnfuckwithableNed 07:38 It was amazing. And the and the irony was is they kept pursuing me and kept asking me to come back. And I knew it wasn't where I wanted to be. So my friend was spent most of his time underwater and actually came back to me and said, Hey, we're hiring for new operations, you know, position, would you would it be something you would consider? And I was like, Well, I'm in the final stages with another company right now. And they're there. They're in the medical field, which is something that I've kind of wanted to get into. And it's, it's right in my zone of genius. It's putting operations and materials and planning and strategy altogether. And if I want it and he goes, Well, I really want you and so if it doesn't work out, you let me know. And I said no problem and ended up going to this interview. And they ended up taking the younger, cheaper candidate. I don't know why they took the younger, cheaper candidate other than their younger and cheaper, maybe, I don't know, maybe there's a partner, I can't think...Lindsay 08:34 You get what you pay for.Ned 08:35You get what you pay for. And so he says, I need you to come out to Dallas, we just started the second office, and it really needs your expertise. And I was like, in what way he's like, well, it's underwater, too. And if you can come out and work with us for a couple of weeks. He's like, I'm nearly certain I can give you a job offer. And I was like, all right. He's like, I'm gonna have three other people there, you know, we're gonna bring in everybody and really kind of figure out who fits best with us. And I want you to come out and I finally was like, can I afford to take off? Can I do this? And I finally just said, you know what anything is better than being where I currently am. Screw it, let's go. And, and really kind of started to take my power back from that. And it was one of the best feelings in the world to get on a plane and go, I'm going to do something that I actually want to do, that I'm actually passionate about, that might actually bring me a job offer and have something meaningful to pursue. And I got there and I'm the only person around and I'm waiting for everybody else to show up and it goes well, I have a confession to make. You're the only person we were thinking about hiring.Lindsay 09:37 Hey purple squarell, how you doing?Ned 09:39Was really good. I was like, am I wearing purple today? But it felt really, really good. And finally, I spent about two weeks really working with him and he was like, uh, I know you're the person we need. He's like, we're opening up in Orlando. I want you to open the office and I was like, Okay, great. But he also has a two-year-old At home in Kansas City, and then he also commutes to Dallas on a really regular basis. And he was like, I'm basically going to be living on a plane between the three cities for the next six months to a year. And I don't know why I did it, I really honestly don't. But I looked up at him. And I said I can run Orlando for you. Why don't you just let me take it over? And then you know, anytime you need to call me, you call me or if we need to do a zoom or anything, you just jump on zoom with me. And he says, great. That's actually a really good idea that would save me all round trip time. And I'd get to spend a lot more time with my wife and my daughter, which is much more important to me. And I said, Well, great. If it's that important to you, why don't you just throw me a small little piece of equity if you go along with it? And it'll be perfect. And he goes, alright, done. I wasn't even going to ask for it. I don't know why I asked for it. I just did. And he said yes. Anyway, I continue to think it was total luck at that time. But it was also the in the back of my mind, Lindsay going get out of your own way,Lindsay 15:29Get out of your own way.Ned 11:03I wasn't even going to negotiate that and somebody goes, is this offer negotiable and I went, No, it's not negotiable. He's given me a piece of ownership and she goes, you need to go negotiate harder than then I got my benefits and a lot of other things pay for as well. And six months in, I'm doing one of my, probably the best job I've ever done. It's so fun. And it's every day, I get to do something that I don't even notice the workday go by anymore. I spent a literal six hours in a strategy zoom meeting the other day, I hadn't eaten, and I've been awake since like, 6 am. And it's like 2 pm. And as soon as I hung up, and I got off, I was like, I'm starving, I need to go to the bathroom. Man, that was awesome. I get to do that again. And it's such a great feeling. Because you realize, you know, in many places in my career, I had a lot of passion, but I didn't have a lot of purposes. And when I had a lot of purposes, and I had a lot of passion, I wasn't really pursuing it as hard as I want to, because being a consultant was great for me. But deep down, I didn't really love it. So I wasn't pursuing it. And it wasn't profitable, which is why they're the two on the bottom. Because when you pursue your passion and your purpose, you're rising up, but it doesn't necessarily pull you back right down to the center. And ultimately, I did do did I learned so many lessons from being a business consultant that I could apply to other points. Yes. Did it expose me to 12 different industries? Yes, it did. Did I learn that I hate sales? Yes, I do. And which was about 80% of my job. So so I wasn't passionate about it. And, you know, I was all over this, you know the quadrants. But I was never dead in the middle. You know, it was either, you know, I had a lot of passion. And I was pursuing something else. But it didn't feel like my purpose and it wasn't profitable. Or, yeah, you know, it finally got profitable. But I'm not passionate about it, because I'm not doing the parts of it that I really love to do. So when you're really seizing your power and you're dead in the middle of that, you'll spend two months working on a project not noticing that the two months went by, you'll be sitting there Saturday morning going, God, I can't wait to get back to that Monday meeting, I've got three suggestions to throw in there. And I've got something I could work on this weekend. And your wife reaches over and steals your phone and goes turn it off read Disney world to be spending time with your kids. Not that I have done that very recently, but I've totally done that very recently. So it's you you'll find yourself waking up and thinking about it at 3 am going Ooh, I don't know where that came to me in a dream. But I've got to write that down because it's the first thing I got to start working on in the morning. And to have that kind of passion and that kind of purpose. Like people don't realize like if your job is sucking out your soul, it is not your job. It is work. And there is a big difference between having a job and having work to do. Work is what they hand you to keep you busy to keep you from really doing your job.Lindsay 14:13Yeah, like to say a job is really again that tactical mindset and a career a calling. That's when we're an intentional career design and career power. Alright, so let's let me get the spray down because that profitability one. Let's talk about how profitable that that change into true career power has been for you tell me if you're willing to share,Ned 14: 33I'm totally willing to share so so as a restaurant manager, pretty much as an assistant manager in almost any restaurant in America, your average corporately is between 43 and about $51,000 and that's not based on where you live. That's pretty much the industry standard and the average and they've been paying it since the 1980s and you're no longer doing overtime but you're no longer getting the bonuses as part of that. really kind of made it worth your while so when i was 23 yeah i worked 70 hours a week but i was also probably making 80 grand a year which is which was about right and so i was making right at 50 which was paying the bills and that was about it quite literally like there was never any moved up i was i wasn't gonna get promoted anytime soon because we kept chewing through general managers you know 50 was right around where it started and then when i went to hourly it went to 40 and then when i got laid off due to some pandemic thing i don't know if you've heard about it hey yeah maybe you have it you know most people don't know about it these days but you know it's for those of us that live through it it's been a ride but anyway like i got down to the point i was making about 20,000 a year and i was i just i couldn't keep going any lower and i finally got to the point where i was like alright something's got to change because i can't keep literally working for a paycheck so when i took this role i was originally going to take just a base salary offer with the with a potential for bonus and everything else but with with it with an equity stake i got 20% ownership in anything that happens in florida and for comparison the dallas office is currently doing about roughly $6 million on the books and they've got in the works probably about another $10 million in total outstanding sales that just haven't been signed as contracts yet so the if i had that office i would be looking somewhere between one and $4 million this year because orlando is going to take us a little bit more time to set up i'm on a little bit of the lower end of that scale but i could very conceivably make probably by the end of the year at least one to $2 million this year wellLindsay 17:04Alright people the definition of true career power passion purpose pursuit and profitability for everybody involved ned amazing thank you so much for coming and sharing your story in it this is not because Ned lucked into it if you noticed ned went through every aspect of the true ascension to career power he went through every piece and there were dark spots folks there are dark but if you want to go in that place where you are truly powerful and you can create and design a life and a career that will fill your soul and fill that purpose of why you're here on this planet why your days are here that I courage you to reach out to me thank you so much that i so appreciate youNed 17:50Thank you for letting me tell you about it. 

 Episode 15SPEAKERSLindsay Lindsay  00:00I'm Lindsay Mustain and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death, and we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do.   Lindsay 00:43 Alright, welcome to the career design podcast, I have a special guest with me today who is Ned Canada and Ned Canada is somebody who is an incredible graduate of our program, and truly going through intentional career design. And  he has reached the place that we call true career power. But I realized I use this phrase a lot and don't actually describe what that truly means. So before we jump in with Ned, I'm going to describe to you a little bit about what intentional career design the goals of intentional design are and then what the definition of career power is, and what it means to ascend to your own throne, your own dominion of being in the place of true career power, and the four quadrants that define career power. So we're gonna start with that. So this is part one. And I want to talk a little bit about intentional career design goals. So what does it mean, to be intentional around your, the design of your career? Well, I want you to first off think that you are not just in the passenger seat of the car, that is the vehicle of your career. If you are and you're letting your boss or your circumstances drive the vehicle, you have zero control. And if you're feeling like I have zero control of my, my, my environment, in my career in my life, a lot of times it's because we have let somebody else drive where we want to go. And we've put power and what other people can decide for us versus deciding and being sovereign. That means in of yourself, I control me that I choose what I want. And so that's the first idea in true intentional career design. Now, what, what is really the goal of when you are in intentional career design, Well, the first thing you do is reduce bias, okay. And there's a lot of bias out there, I think that they've documented over 150 different kinds of biases, biases are holding you back from just about everything in your life. And that's a bias that you present about yourself, and then also that others present against you. So our goal is to one, check the baggage around our own biases around our beliefs or what's possible or impossible, because whatever you believe, becomes your reality. That's a self-fulfilling prophecy. And also to reduce the bias of things like I've been too experienced, or I've been laid off, or I've been a job hopper I have, I'm too young, I'm too old, whatever it is, most of the time, those are just, they're glorified excuses, that we've put a lot of power in our narrative around ourselves. And most of the time, they're complete crap. So our goal is first to eliminate bias, okay. The second is to reduce the friction to velocity. Now, I'm here because I used to be on the other side of the table, I was the person who built the systems that you have to breakthrough in order to be successful in your job search. Okay, I was the one who was on the side of HR, I was one who is finding the most elusive talent on the planet and trying to make sure we had created a high-performance workforce. That means that there are a lot of hoops and barriers that you have to get through when you play the traditional job search game. So most of the time, the rulebook you've been given, I'm gonna be honest, that rulebook is broken. That rulebook is actually a big fat lie. And the reason why you're feeling such struggle is that you've been conditioned in programs to go and forth and do this. And the chances of you actually receiving a job offer through traditional job search means meaning applying online, is point .4%. Point 4% of a chance. Okay? So if you were going out and seeking medical treatment, and they said, Here is your solution, it's the way we've always done it when it has a 4.4% chance or I said, there's a way where we can take that completely turned on its head on average of getting $50,000 more in salary in nine weeks and 2.1 job offers, and it doesn't have a 4.4% chance of success. Lindsay 04:21Which one would you choose? Right? Well, most of the time we're buying into these old narratives around what the heck the rulebook says. And so the second part of the intentional design is minimizing what's causing that friction in creating velocity and your success. And that is the rulebook, the constraints that you believe the things that you're doing that are actually shortchanging you, the behaviors that you're embodying the validation seeking behavior, aka desperation, and also playing by the rules of applying and hoping that someone will walk out and call you back. Alright, the fourth thing is creating a high-caliber candidacy. So what we mean by that is truly embodying what we call walking Power, okay, high caliber candidacy means that I am not one of many. I am the expert in my field, I own my power. I know what I'm capable of, I know what I can contribute. And I know that I'm worthy of it. Okay, that is what a high-caliber candidacy is. It's not where I go, Oh, God, I hope you pick me up. Every time I walk into an interview, everything is at stake, like all stakes are there and my worth, as a human is defined by this person's decision or conversation with me, that is not a high caliber candidate that has a very low value can see. And you know, these people because they don't, they don't show up and you're like, wow, I really value them. They show up in desperation. And they, they reek of not having power in their lives, and they feel like they're controlled by everyone else, which is their true reality. So in order to become a high-caliber candidacy, you have to have that candidate and behave that candidacy. It means that you check all those beliefs, okay? The fifth, or maybe it's the fourth thing, sorry, I can't keep track here. Yeah, sorry. Fifth is to become a candidate of choice. We call this the purple squirrel, right. So one of the purple squirrels or the unicorn inside of the recruiting world is where the most sought after candidate, the most elusive talent that we would be really lucky to have on board. That is what we call purple squirrel. And here's, it's just like, you know how birds in the wild, they're very colorful, and they do a lot to attract their mate, I want you to think of the same thing happens when you are a purple squirrel. As the employer who wants to create an experience for this person who is the ideal candidate, we go all out, we're shaking our tail feathers, what I'm trying to say. That means that we give them whatever title, whatever process, and whatever they desire for their compensation in order to get them on board. And you may see magical folks that aren't it's when because you become an embody the solution, people stop seeing you as a trading time for money, and they see your value as an investment to amplify the results in their company. The last thing is the ascension to career power. Alright, so I'm going to break down what career power is, here's what career power is the definition of it is the ability to create anything that you want, that rewards you financially, emotionally, spiritually, mentally, and allows you to build a life beyond your wildest dreams. Here's why there are five sources of well-being occupation, if you don't have an occupation, the rest is shit. You don't have a job where you truly love what you do, you cannot have the finances, you won't have the ability to be healthy, because your work will kill you, you won't have the ability to give to your community because you don't have work you're doing to provide for that. And you won't be able to have a social life because you actually don't have anything but focusing on your occupation. It is the Venn diagram, it is the thing that has to allow you, you have to have that in order to allow you to ascend to true self-actualization. So now the ascension to the throne, which is I want you to think of your zone of genius as being your dominion, your Sovereign of this, you rule it, the throne of career power, the first rule of trucker power is to become unfuckwithable- which means I do not care what anybody else thinks of me, I do not live my life based on what others judgments are about what I am, who I was what I'm going to be that your opinion of me matters not and that I control who I am my narrative, and I create everything in my life. That is the definition of becoming unfuckwithable. The second is to create your dominion and kingdom. What I mean by that is that you are building your house inside of your zone of genius. This is where you're going to stake your claim. In order for you to own that and to rule and lord over your zone of genius, you have to create your kingdom, you have to define the boundaries of it, you have to understand what makes you different than everyone else in the world. This is where I truly say you own what you do. Lindsay 08:59The third thing is you have to be willing to take your crown you have to ascend to the place of power. And it's not about being better than anybody what I mean by taking your crown is that stop waiting for somebody to empower you. You choose to empower yourself. Okay, that may mean that you are broke, you don't have a job opportunity right now, but you're still worthwhile. If you believe you're broke, and you don't have a job opportunity, and you're not, you're definitely not going to get anywhere. Take your crown. And the last thing is that you change the world with your gifts, we make our most meaningful contribution we make our lasting mark on the world by living in our zone of genius ascending to the throne of career power. Now there are four pieces in the process of really, truly going to that place of career power these four quadrants, and the first one I want you to think of it's got an x and y-axis, okay? So it's an X on this, the top left quadrant is passion. Alright, you got a passion for a lot of things. You know, people might be passionate they decide to go to culinary school. You can also be passionate about artificial intelligence, you can be passionate about strategies. net is here is listening to me. You can be passionate about all different kinds of things, you can also be passionate about petting kittens and puppies. Alright, so passionate of itself is not in itself, something that's going to be financially rewarding. It is, however, when you are in a place of joy and love, and it is fun, and you're passionate around it, it's when life becomes effortless. And so we really need to go all-in on passion, if you're doing work that literally erodes your value, your worthiness, the feeling of your ability to contribute and control your life and design the true reality that you have. You know, that's, that's not a place where we want to be in. So we have to go all into a passion. Now the second is purpose. Okay, I can have again, passion around petting puppies and kittens. But that's not my true purpose. My true purpose is to teach people how to ascend to the place of career power through intentional career design. In order for them to be able to do those things, they have to have a larger purpose at play. And this is why we get to that getting to your why getting to that place where you understand what it is that you've done. And there's a thread that you can take from the string of all of your experience and pull it from the beginning, from the alpha to the Omega are currently where you're at, of what it is that you find your purpose, my calling is around people doing this work, truly ascending into career power. That's my purpose. That was my passion. I was already doing the work around it, it was creating massive success. And then I went to a purpose. And then at one point, when I was at Amazon had I realized that nobody gives a shit about you. And that I was no longer willing to play that game anymore. Because you are worthy of being treated like a human being that has value an innate skill set and a zone of genius that can change the world. That's why I decided to pursue it. Okay, so the pursuit is the bottom left quadrant. Okay, so passionate purpose top left and right. pursuit is the bottom left. Okay. pursuit is intentional career design, intentional career design. Okay, how do we reduce bias? How do we increase velocity? How do we reduce the friction? How do we make sure that you embody becoming a high-caliber candidate? How do you become the candidate of choice? And then how do you become into career power, it's through intentional career design. That's what pursuit is, everybody's path on here looks a little different. There are actually eight-core milestones on this path to true intentional career design. And that's what we put people through when they join our programs is the pursuit. And the last part, the right, the bottom right quadrant is profitability. And profitability is twofold. profitability is for you, and it is for the company that you are in. Now, what's the interest you that you're already involved in the company, even if you're not working right now, it's a company of meaning, you are in the business of you, baby. So we want to create massive profitability for yourself and for your business. How do we do that? Well, we get away from trading time for money, we understand we embody that high caliber, he and his team, we own our zone of genius, we become the 1% of the 1% that know what our true value is, and we demand and expect it and do not settle for less. Lindsay 13:16That is true profitability. And when we align someone into their true zone of genius, what do you think happens for a business? When they actually are having people do work that is easy, fun, effortless, that creates massive results. Do you think that in turn creates profitability? Yes. Instead of creating this drone workforce, where it's truly about how do we get the most and squeeze every little Nicholas, somebody? What if you allow them to be in a place of true power, where they did work that's most meaningful, they made a contribution to the world that changes businesses. And that's why the leadership that's out there today, the most notable people on earth, understand how to connect with these four things passion, purpose, pursuit, and profitability. And last part of this podcast, I want to leave you with one quote, and it's about high potential people, the greatest fear of high potential people as they have spent their entire life being adequate and average, rather than stretching and reaching for their genius and not achieving full potential. If that is you, then you are the purple squirrel. You just need to know how to ascend to the place of career power, and that's through intentional career design. So if that's you, I encourage you to reach out to me send me an email Lindsay at talent paradigm.co. And let's talk about how we can work to truly as a new to your throne of genius. Thank you for joining me for part one, we're gonna jump into Part Two.

 Episode 14SPEAKERSBrian, Lindsay Lindsay  00:00I'm Lindsay Mustain and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do.  Welcome to the career design podcast. I'm Lindsay Mustain. Today I'm with Bryan Heinz who literally stopped me in the tracks when he made this powerful statement about progressing on your career path. And then what I called getting bit slapped back into a different zone of the path and where you were actually trying to proceed in your career. So I want to talk a little bit about that today because I felt like you had such good insight on truly walking the path and why career path failure isn't really a failure, and what it actually means when you don't get what you're truly focused or I think you said hyper-focused on. So tell me a little bit about you, Brian, and why this came up between us. Brian  01:22It came up we were talking about as a group we were talking about the past and our goals and if you got stuck, hyper-focused, and only focusing on one company or one area, you weren't allowing other influences to come in. And, you know, everybody has a group and everybody in dream job hack and has come to the come to some realization that they need another influence. So that's the beginning and after years of ins and outs and ups and downs and lots of layoffs, you know, being able to realize that you have to allow that and coming to that conclusion or that realization many years ago at this point. And it's you know, obviously built to that point. But getting to where I'm at now has only been because I've allowed other ways of thinking and allowed what I call the universe to come in and influence and understanding what the influence is. Lindsay  02:24I say you know, I use the universe too. But whatever you want to use that as your higher belief, that is what I want you to insert into the universe here and allowing the pathway. But one of the things I want to focus on here is that when we get really focused, we're thinking, Okay, I have this career path, like I knew I wanted to be a CEO like that was one thing. I'm like, What am I going to do? Well, in fact, I had one person tell me, they're like, I'm gonna bloody all of the toes on the way up the ladder like that's the way like they're super aggressive masculine, like dominate energy. And then somehow, it's like, we're reaching out for him to get snatched away. And this happens, like when we get laid off, or when we are at the final stage of an interview, and we're just ready to take that next step. And then it gets taken away. What happens to people when that happens to them? Brian  03:14Well, I think the first, the first thing you have to realize is its loss. And you're going to go through the five stages of grief, you really are. And whether it's you know, lay off is a big, a big deal. You know, because it affects you in on so many levels. But rejection is the same way. It's just a very shorter, the shorter span, of dealing with that. You can, you know, you get a rejection letter, you can deal with that. And about, you know, in an hour, you can push that one aside. Or if you really want it may take you half a day or a day, you know, you get laid off and your livelihoods affected what do you do next? And especially if you don't have any experience, you don't know what to do, you don't know how to find a job. You know, the first time I got laid off, I didn't know how to do anything I had. I realized later that I didn't know how to do it, but I didn't know how to do anything about how do I keep going and how do I find my next opportunity. And so you go through that stage, you go through loss, you go through denial, you go through the what the fuck am I gonna do stage first kind of thing and then you progress through the rest of it. And then you get motivated. You know you find a way to be motivated. And if you don't allow for help outside of that, and you try to do it by yourself. You're not going to you're not going to succeed. Lindsay  04:42Absolutely. So you get this goal like okay, at the very end, it's taken away and you're going through the stages of loss. But you said that's the universe redirecting you So talk to me about this because I like to talk about the inner stage or the inner state of yourself if you were feeling chaotic and misaligned internally, that is exactly how the world will show up for you. So whether you want to call it manifesting or whatever if you ever walked into something where you're like, this is going to go badly, I guarantee you, it's going to go badly. If you walk in with the idea like this is going to go, well, life is always working. For me, that also tends to work. So talk to me about that idea. Brian  05:20Well, it's exactly what you put out, you give back, what you put into the universe is what's going to come back to you. If you're going to, if you're going to just focus on the negative, and all you're looking at it, the negative aspects of the situation, the fear, the loss, the anger, the as a Star Wars fan, that all lead to the dark side kind of thing. And, yeah, and, but if that's what you're continually thinking and continually putting out to the universe, that's what's going to come back to you. Because that feeds, you can tell the universe what you want, and you can show the universe what you want and ultimately, that's what comes back to you and successful people, in most cases, do that. There's a couple of assholes in the bunch but you know, in most cases, they've done something well to somebody, for somebody or for a group of people, you know, yes, they started a company to make money but at the same time, the, what they learned along the way was the value of the was the value of people and the value of those that have helped me help make them successful. Lindsay  06:41So how do you reframe when you have that opportunity taken away from you, how do you reframe the idea, instead of saying something's wrong with me into that was not meant or it is just known, for now not know, forever? Brian  06:57I think it takes somebody else to tell you that, for me, the situation was everything around me was fear, and oh my god, what are we going to do? And somebody, I had the luck of being given outplacement services and understanding that this isn't the end, it's just time for something new. And learning that in my 20s, you know, to where I'm at now in my 40s, you know, are two very, it's I learned that a long time ago has changed a lot for me as years have gone on. And, you know, when I finally took the time to understand what the universe was, what the energy around me was, and how to put that all together. That's what has kept me sane, kept me from following falling into those lows, that, you know, we experienced as a group, you know, some weeks as well. And then just being able to understand that work and do that takes somebody else to remind you that this isn't the end, it's something new for you to do, let's go do something new. And the funny thing is, I haven't deviated from the basic industries that I've been in the whole time. It's been the same industry, and, or a version thereof. But I never, I have really haven't strayed from the industries that I've been tied to my entire career. Lindsay  08:42So I like to say that this is a reframing of the idea of what you experienced, and then redirection. It's kind of like when you're coaching little kids, I think about my son who played soccer, and you're like, no, the goal that you're going for is that way, it's just your learning that the where the actual in the game is and that if you're so tied to the outcome, then everything else looks like failure. And instead, you either win. Or you either learn if you take that and so the idea that you're always failing, and changes to that I am always progressing and I'm always getting better and I'm constantly being redirected to what is correct for me, that will allow you a lot more opportunities to bring forth and recognize opportunities versus being so focused that you literally have blinders on you have tunnel vision on the Indigo you don't allow yourself to receive. So I wanted to talk about like allowing the path what what what advice would you give you maybe three ways that after you get that redirection, how do you allow yourself to fall into that and then to that, so that scarcity, mindset, that abundance mindset of growth and redirection and reframing versus something's wrong with me, I've failed, and I'm not good enough. How do we change that? What would you say worth? Three things that you would do. Brian  10:05First is actually looking for the positive, the first thing I do is look for the positive in the experience you just had, you had an experience. And the, that's the key to understanding the whole situation is, you had an experience. And it's the same for if you're fired or laid off, or whatever, you had, the positiveness of having that experience, and building on what you learned in that experience and saying, alright, I'm done learning at this place. Or I learned what I needed to learn about this company in this interview. It's not where I'm supposed to be. So first and foremost, I look, I look at all of those situations as an experience and another learning opportunity. And take that, and then once you find them, once you find that experience, and what the positive look for the positive in it, as well, you know, whether you hated the company or not, there's something positive that came out of that experience, and something that you learned, and it could be simply, I don't ever want to work for a boss like that, again. Lindsay  11:17Yes, embrace the pain, Brian  11:20Right? And then turn. The second thing I do is, stop and take a breath. And let, let it go. Just stop and let it go. And somebody in our group, put that on the Facebook page the other day, you know, stop and let it go. And maybe have a conversation about it. And when you talk through, even if it's your spouse, your best friend, or whatever, when you talk through it, sometimes you realize, yeah, that would have turned into a pile of crap, and not been the place for me. And then it's simply saying, alright, what's next, and looking for what's always looking for what's next, in my very first outplacement situation I was ever in a mentor at the time, someone who I had worked with, we both got laid off from the same company, but he was at a higher level than me, the one thing he, he taught me that has always stuck for me is when you land, whether you land your dream position or not, you're always looking for your next opportunity. You never take your sight off of what your next opportunity is. And while a dream job may be what you think it is, now, in five years, it changes. Lindsay  12:45And maybe even say that your it changes the moment you're in it. Brian  12:49Exactly. Exactly. I would agree with that. I would agree with that. You know, Lindsay  12:55I'm gonna recap here, which you said, there are three ways to reframe. And when you have that redirection, which is one look for the positive in it, even if it's that I had something to add to my resume, and they paid me for being here. Brian  13:07Exactly. Lindsay  13:08The second is to take a breath, allow your feelings, and allow them to release. Because if we hang on to that, that energy that and we embed it internally in our body is that will manifest outside of ourselves. So for you, if we have that we feel like we feel less than if that becomes our story, we integrate it, we have to learn how to take a breath, and whatever you need to do to take care of yourself to increase your state, but then to let it go. And the last one was to think about what's next. And so not we get to this place where like a shame spiral, I should have done this. I could have done that I was like I'm not good enough. Whatever it is, but to think about Okay, this is redirection. So what do I want to choose intentionally for myself to go forward next? Brian  13:53Perfect. Lindsay  13:55Okay. Amazing. Brian, thank you so much for joining me. I feel like since you did talk a little bit about dream job hack. Will you tell somebody a little bit about your experience in that program and what you've seen around because you've been able to witness a lot of success including your own. Brian  14:08Right, exactly. So the biggest, the biggest thing for me is it's a family and it's a group of people in the same situation. And when or with the same desire for something more in something greater for themselves. And whether that's what you really thought it was or not when you first come into it. That's what it is. For me, things revolve around energy. And you know, I, I had followed you for years on Facebook or LinkedIn and finally decided, well, let's listen to this chick and see what's going on and see what she insight on and your energy was what grabbed me in but once I got into it and once I read into it, it was a no brainer for me because it was about people, which this whole thing is about people and sharing experience and supporting each other. I'm a big believer in service to others. And, you know, it would allow me to share my experience where I've come from and see what see if that helped anybody, you know, or see what came about. And then what I found was, you know, the in the overall dream job hack program, everybody's there for the same reason and sharing. And there's, there's, you know, a lot of sharing that goes on in the members-only Facebook page and things like that, that you can learn something every day from a single individual. If you find it to join the collective, you know, you get an even closer-knit group that, you know, success, success breeds success. And as I've seen people come and go in that group, because they've found success or didn't know they were going to find success and something that we've all said, Hey, you should try that. Or you should put that to posting, you know, or something like that. It's, it's, the group itself has come together. And while you know, I found success, in some ways, I still come back to that group, every week if, if possible, because I'm going to learn something, and I'm going to learn something more, or I'm going to share something and I'm going to share my success with the group. And hopefully, that bleeds off onto somebody else. Lindsay  16:51Amazing. Or we are getting ready to open the doors to dream job hack, actually this next month in April of 2021. And there's some really cool thing. So if you are listening, and you were interested, I'm going to drop a link for you to sign up for the waiting list. So you can get to hear all about what's coming out. I haven't offered this training in a couple of months. And it's going to be new and revised. And I'm so excited. And to give you ideas how powerful this program is, in 2020, the middle of the greatest recession of our lifetimes, we were able to create job offers 2.1 job offers a raise of about $50,000 over your last salary in less than nine weeks. That's what the average client did. That meant there were some people who had multiple hundreds of $1,000. And there are people who still got like $10,000. And we were able to average that and it becomes when you intentionally focus and you allow yourself to receive and you understand what you're truly selling. So Brian, thank you so much for joining me today. I've so enjoyed it and thank you again for sharing your voice and your gift with the world. Brian  17:50Thanks for having me.

 Episode 13SPEAKERSRuby, Lindsay Lindsay  00:00I'm Lindsay Mustain, and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do. Lindsay 00:42I'm so excited that you are here. Lindsay 00:48I just gotta say, Ruby, I asked Ruby to be on here after getting to hear her talk about some pieces here. And we want to talk a little bit about a few things today. I want to talk about the concept of career power and the quadrants around those four quadrants inside of career power. And ultimately, how do you balance career power and work-life balance? So that you, how do you how do you do those two things? And then how do you move the needle? And why you're looking for answers in the wrong place? And then how do you get really intentional around career design? Now, I want to start Ruby, why don't you just tell me a little bit about who you are. Because I'm gonna tell you what, I see Ruby's content on anything, I'm just blown away, which is why I was like, please, please, please come here and, and sit with me and talk. Let's talk about this. And she does talk for Women's Day. It was on Women's Day, right? I was like, I'm pretty sure I was gonna say unless I'm making things up. That really blew us away all of us inside a tele paradigm, which is why we decided to say tap your shoulder and say, Come here and share your genius with us. So tell me, tell me a little bit about yourself and your background. And why did they ask you to talk about this on women's day?  Ruby  02:00Yeah, so well, thanks for having me here. I'm super excited. And I've been a huge fan of yours for so long. I just really honored and privileged to be here today. So a little about me, I spent most of my career in corporate I spent about 15 years in corporate doing sales roles, sales, training, sales enablement. And then what happened was I got laid off. And at that time, I had just completed a one-year coaching program. And I decided to shift gears a little bit, and develop myself as a coach. And so for the last about us, almost six years now I think I've been coaching and so I've worked with organizations, nonprofits, and then one on one coaching, specifically, mostly, I would say, for women who are purpose-driven, transitioning, and really are just looking for the next step, they know that there's something more out there for them. I'm also a mom and I have two boys. And so we're kind of juggling. As we talk about work-life balance, we're kind of juggling a lot right now with remote learning and you know, working from home, and then just managing all the other, you know, bits and pieces that come up in life.  Lindsay 03:12Goodness, yes, I feel like this last year has been quite a test of either our patience and resiliency in both parenting and managing our careers. And a shout out to all of those that are out there that are managing this as a parent, whether male or female. But I definitely have noticed in the mom front that that is there's been a lot of energy. And that's, that's taken a lot of time. In fact, I will say that on my own, I've neglected a lot of self-care. And I think it's so important, especially now because you can't ever expect anyone to put you first if you don't put yourself first right like really that truly has to happen. If you want somebody to see the value in you, you have to be willing to put up self-care practice and it's not taking a bubble bath. I really used to think that for a while I was like, Oh, I get you to know, I get a pedicure, and I take a bubble bath and that or have a glass of wine, which I don't even know that really counts. But that's not really true self-care. Tell me how do you define self-care? What is your what's your philosophy around that?  Ruby 04:12Yeah, I always kind of laugh when I hear bath. I mean, that's just basic hygiene, right? Lindsay  04:20Now and I love it if I'm really honest. So Ruby  04:24I think you know, the whole work-life balance conversation, I feel like it's the wrong one that we're having. I think most people think about work-life balance in terms of, you know, how, how do they manage it like, it's almost like a tug of war. It's like this tension between your work and your life. And in a game like a tug of war. There's always a loser, right? There's always a loser. And I think that's how a lot of people feel when they're trying to manage all the different parts of their life. And so I think that the conversation that we could be getting in and I think what really excites me is the one about like, how do you make your life work for you? Right? So it's a, it's at a different level. It's a bigger conversation. This is about intentionality. It's about values. It's about priorities. It's about choices. And what kind of choices are you making in alignment with how you want to live? You know, and I think it's also bringing in purpose like, what is your purpose? How does that feed into your work? How does that show up everywhere you go, Lindsay  05:28Rich's saying he loves Ruby's energy. I'm gonna say hi to Rick and Richard and rich here. And guys, if you are watching, please, please say hi, Yvonne is here. And he says work-life blend and integration is key. I love that integration. I think when people are like one has to win or the other. It's kind of like a work-life balance. There's no such thing. Like if you're carrying a phone around in your pocket, guess what, you probably have your email on your phone, which means that you are working all the time. So you really have to choose how to integrate the two. And I think this last year has definitely been an experience and that and some of it has, I've definitely learned a lot. What do you think are some of the things that you would say, in prioritizing that self-care idea, and I say it's a practice because it's never gonna be perfect. It's always great being continuing. And it's not just one thing. Like Bree asked me, she's like, what are you doing for three hours and your self-care practice? And she would say like that I'm adding it for my effect, but I'm like, let me walk you through what I do. Because in order for me to be willing to fight and win at the end of the day, especially to be able to give back to my kids. I needed some self-care. So what would you say are some of the things that you've learned in the last year?Ruby 06:40I think it goes to priorities. I think that's what I've learned. I've learned that work-life balance it, that it's work life integration, and I love that. Vaughn brought that up. That's the word that I always use is is really about integration, right? It's about designing. It's about intentionality. And so I think what I've done is really look at like, I've had to reshift I just had to reshift things I've had to manage my expectations. I think that's a huge part of this work. Life integration is like managing expectations, having boundaries, saying no, I think, you know, it's, it's definitely different, because we're cooped up. And so, you know, we're attached to our computers and our cell phones all the time. So we have to be intentional about shutting things down. You know, if you have an office door that you can shut, it's like, when you're done with your work, you shut the door, and you don't go back in taking breaks, getting outside and getting fresh air. So I think there are a lot of ways that we can do that. I feel like that's what I've had to do is, is just kind of shift expectations, not just for myself, but even as a single mom with kids, shifting their expectations of how things are going to go because we all have to work together a little more, now that we're all at home.Lindsay 07:51So true, I always like to say with my clients Come as you are, and that might be in your pajamas. And I might mean your children interrupt us seven times, which are normal in some cases of mine. Because really, we have to understand and embrace that people are human first. And I think that's one of the biggest failings that we make as leaders and leaders of large companies is that we seem to think people are there that use drones or clones that they can come in, and they just produce work. And we forget that they have a reason for being there, which is their family, their life at the end of the day. And that's their priority. That's why they work. And that has to be something that we honor for them as well and allows them the space to be human. And that I think has been a huge lesson that there's a lot of things in the pandemic that has not really been great lessons, but that one I think was a really big gift that was given to us.  Ruby 08:40Yeah, and I love what you say about being human rights because I think as leaders we have an opportunity to really set the tone that we are human beings we're not human doings we're human being's rights. Lindsay  08:56I love this being said, is learning to say no means riches, saying that means that you can say yes to things that are important. Yeah. True. Whenever you're saying yes to something you are immediately saying no to something else because we are more limited by the constraints of our time. Now I do believe that time can expand and contract. If you've ever a little bit of science Einstein says about relativities like if you sit with a pretty woman that that can seem like an hour seemed like five minutes or if you sit on a hot stove 10 seconds can feel like 10 hours. So that same idea I think is really big here as well. I do want to talk a little bit about kind of the quadrants around career power because a lot of this the intentionality, when we talk about intentional career design, which is what tells what I really specialize in, is how do we create our best possible life the best possible outcomes, our highest level dreams and without any of the conditioning that society has given us about what we should do or who we should be or, or what your if you do this, then this is all you'll get. We have a lot of conditioning that happens in there. And I want always To think about the ascension to your highest self, what you really truly came to do in your time here on this planet, like what is it that your calling is meant to be. And that calling is what we talked about his career power. And career power for us really divides into four quadrants. And the very first part of it is passion. Passion is so very important for you to understand because what when people, when they get to the place where they're really sick, and they can't even go to work, they're so their energy is absolutely drained. And then like you have, you've heard, like, go home, kick the dog, yell at your wife, whatever. That is a place when we are not aligned into power and to our passion. Now, there I have passions, too, that is not necessarily something that I'm going to monetize as a career. Like, I would love to pet puppies and kittens all day, I actually joked a little bit of Ruby, I was like, I think I could do that if we just said, like I was actually going to the part of the package was that you were going to also get while you coached with me. And that could be a way where I could actually use it. And that's just a creative idea of where I was like, here's how, where we sometimes think about things and we're like, oh, that's a self-limiting belief. But our passions, we really need to understand what is it that energizes us what gives us energy, because when we're in a place where energy is unlimited, and abundance, that's where we manifest from, that's where we can create our own reality. And I say intentional career design because the only person who can really truly decide what they want in their career and choose to go after it is you you can't wait for your spouse, you can't wait for me, you can't wait for the recruiter or the hiring manager or your company or your boss. To do this for you, you really have to understand what you want. Otherwise, your vehicle as a career and you're in the passenger seat, you're letting somebody else drive and it's not one of those Tesla's that's driving on its own. It's, it's somebody else's driving that career. And it's why we get disappointed and burned out, we literally run out of our gas, because we forget to go to a place of power, so and that that's really around passion. The second quadrant is about purpose, okay. And so the purpose is when we tap into the idea that we take everything that we've experienced in our life, everything that we've actually had to happen to us. And we use that and all the skills and all the knowledge, skills, abilities, and strengths and the things that we've learned both personally and professionally. And we realize we've been tapped literally some sort of tap on our shoulder to make a larger contribution, we've been tapped to do something that means something bigger. And I'm going to say the likelihood of people ascending to this level, it's a higher level of the hierarchy of needs is kind of the idea of after we've reached the level of esteem and go Google this if you haven't seen it, but we look for beauty, and that's really the place where we get into purpose is when we start to look for purpose, and we choose to move into like a self-actualization model. And the understanding purpose is that there is something likely that you can tie a string through from the very beginning of your life until now, there's been a theme, there's been something that's happened to you over and over and over again, where you become the very best at one, something that's really one thing. And you might be multifaceted. So I don't want to exclude that you might have a lot of facts, most of our high potential people that are multi-passionate, and that's actually a good thing. But it just tracks from getting into purpose, because they can't pick what they're supposed to do. But there is a string. And that's what I talked about intentional career design is aligning passion into that place of purpose, where this is actually where I create easily, and I do something that allows me to make my greatest contribution. And that's the place where we get into purpose. Okay. Now, if you can get to that point, that's pretty freak in fantastic. Okay, that's pretty fantastic. After that, then this is where we got really into the transcendence model of going into what is self-actualization really looked like in the last two promotions. The last third part is the pursuit of it. And this is where people get really confused because they're waiting for something like a sign from the universe, like, Hey, this is what you're supposed to do. So I think I said something today, that will make sense. If you are looking for an answer from somebody else, you will never get it. And you'll never get the right answer. If you do, okay, and you know this because you can check in right now. And think about all the stories that somebody has told you about who you are, or what you should do, and how that did not work out for you, and how that eliminated your passion, it eliminated your ambition, it's made you play small, it made you fearful. Those things I want you to think about that and I want you to turn inside and go. The answer is really truly in me of where I want to go. The pursuit of it. It comes through a very deliberate process of what we really call the ascension into career power. And it goes through several different milestones. So like when I think about this, I'm talking about how do we talk about how do you be in the business of you how to be in the business. Ruby eight, right? What is it that we need to do to market ourselves to take care of ourselves? Those are the beginning Foundation, actually, the very, very first one is that one, you have to believe you're worth it. And the second one is you have to really take action to invest in yourself as a self-care practice. So that's why I say like the pursuit, in order to do the pursuit, self-care has to come first. If you do not take care of yourself, how can anybody ever expect a return from the investment they will make on you, you will burn out. So if you think about it like a million-dollar racehorse, I'm going to quote Myron golden here who is an amazing mindset coach. He says, What do you see them feeding them? Do you think they get off days? Do you think they get places where we've got like, say, like, go get a big back like, no, this horse is being every day, it has a regiment of rest of nutrition, of hydration, of training of exercise, that is the beginning of the pursuit into the ascension of career power? So the rest of it comes through things like building your narrative around your career, understanding what's most marketable about you, understanding who to connect to, and how to really sell yourself at the highest level so that in turn, people see you as something that they can invest in and see a massive return on investment. That's the truth. And that's the last part, which is profitability. And how you do that is by becoming the candidate choice, or what we call a purple squirrel. Those are the four quadrants of career power. And that's really where it comes in. Because the foundation of self-care and self-care practice, not not, not one time, this is an ongoing thing. That's where we really get to the place where we recognize our true value. Because until we recognize it, no one else can actually see it for you. Ruby  16:40Yeah, and I think one of the things I love that you say is, it's really about who we're being. So it's like, who do I need to be in order to create the results and the outcome? And the life that I want? Lindsay  16:53Yes, who do I need it? Oh, my gosh, I love that to create the outcome that I want. This is where people are like, I want to do this. And I'm like, are you investing time and money into building yourself up? I was like if you want somebody to invest time and money to building you, you got to do it first. Okay. And so I've always say like, if you want to nickel your diamond way through life, then that's what people are going to return to you because we embody the energy of what we believe about ourselves. So if you think, okay, I can't afford to do this, or I don't have the time to do this, then guess what nobody can be able to afford you or have time for you. That really actually how is how it resonates and how it manifests and energy out in the world. And you can tell this when you're like, Okay, I feel frenetic, I feel anxious, I'm, I come into an interview, and I'm desperate for the result. And they're like, I don't know about this at all. Like, I'm not sure at all about who you are what you have to offer, versus a place where you're powerful. And you say you know what, and we call this being an F with a bowl, I'm not gonna say it because there are some requirements around LinkedIn live. But that phrase is what really, really resonates is that I am in charge of me, I'm the Sovereign of me, I get to choose what I experienced, I get to choose what I allow, I choose what I tolerate, I choose what I design, and that you're not playing a victim in your life. And this is I'm going to say that I fell victim to that a lot of my life, I felt like everybody else controls. And then when I finally understood that I was the one who created everything that I am not a product of my conditions. But I am a product of my decisions. Life really started working for me and everything about you up until this point, even if you felt like you've been limited and kept small. It was a necessary part of your path so that you can hear me now to say it's time to step into your power. So saying that Ruby, what do you think you would give some pieces of advice around how do you get into that intentionality? How do you get into that place where you feel your power so that you can be the thing that people seek out and desire?Ruby 18:54Yeah, I think, you know, what is it? I think these are very simple exercises. I think sometimes we overcomplicate it, but I actually think it's really simple. We just need the space is what it is we need space, and to be able to actually think about these things. So I think one thing is writing down what are your values just actually on a piece of paper writing down a list of what are the things that are most important to you? Another thing is like thinking about what value what are the values that you have, right and looking at that list, and then thinking about and then kind of comparing it to how you're spending your day? Like are you spending your time according to your values? So I think it's a lot of self-awareness that needs to go on and really taking a look at within and then it's what needs to shift right. So once you start to see patterns when once you start to see identify areas that are gaps, what needs to shift, what do you need to say no to what you know, how do you need to reset expectations? And so you just go back to that being is like okay if this is the life that I really want, you know, who do I need to be to produce that? And? And what a person that gets that type of results? What would they be doing? How would they be showing up in the world? How would they be managing their time?  Lindsay 20:13Oh, I love that so much. I think one of the things that a lot of people who follow me know that my brother was murdered in 2019. And it's hard to find any kind of reason for this. But one of the things that my gift of my brother's passing gave me was a complete evaluation of what I was really doing. And you know, what I was doing is I was hustling, I was hustling, I was hustling, I was hustling. I was trying, I was saying this was for my kids and what I was doing not spending any time with my kids. I was not doing the work of what I said was most important. And a lot of times when we're looking at how do we get into purpose, we say, Oh, this is what I want to be, but our actions and what we choose and you choose it, okay, like you're choosing to watch Game of Thrones or not, okay? Like you choose whether or not those actions actually align with what you said your value is. And so that that is I love that thought is that how do I embody the person? I also like to say, think about what you want to be like, if you were to imagine without any of the BS that you have integrated into your mind from people like your family, your spouse, your people who you've worked with your bosses, your leadership, if all those things and said what is it that I really want to do? Like, I wanted to be a CEO, I get done. Okay, done. I had to create it myself. I didn't wait for anybody to do it for me. So but what is it that at the very highest level? Because a little girl who was homeless from Missouri shouldn't be able to do that? Right? Like, that's a false belief. That's why I'm asking you to check it. What is it that you want to do? Okay, now that you have that in your mind, go and the backward planet? If I want to be this, who do I need to be today? Who do I need to show up and be right now and it's a very deliberate decision. I love this. Ruby says persona power Also, I want to give a little shout out to Brian who said, I'm he said sorry to sound old, please don't ever apologize for being experienced in the world that brings something very valuable to the table plus, we love Brian. So um, it's we have to be more engaged in this and, and life is very different than it was like and then when I think about my dad who worked for the same company for 20 years, like that was a point of pride today that will get you penalized. You need to really continue to be in the business again of Lindsay Inc, of whatever it is that you want to do. And objectively look at if I want to achieve this in my career, what steps Am I willing to make now that are going to create a better future, not what I should have done, and I talk a lot about shooting because shooting also starts with shame. And I'm gonna use the knock that stuff off, okay, because you're shitting. And what I have is a place of self-shame and guilt. And that energy that doesn't allow us to be at our highest self, the place where we really, truly can create the life that we want. We have to really start one self-care, self-care so important, but to calm that inner state so that we don't feel like we have chaos. We don't feel like we have chaos. I love this. Lindsey Craig, thank you so much, Richard, that means so much to me. But we don't want that chaotic environment should be reflected externally. Go ahead, I'm sorry, Ruby 23:20I'm just gonna say to you know, and we do talk about self-care a lot. And I think that's so important. But I also think there is a component that we don't talk about, and that's collective care. Community Care is what I call it. And this is what I have found so valuable in is finding communities that can support you, I know that it's been so helpful to me that when you are stuck, when you are in that spiral of shame, it's having people that are gonna back you up that are gonna say, I believe in you, you know, you might not see your greatness right now because you're feeling bad, but I see it and reflect that and that can be so powerful. And so I think that part of self-care is having are created if you don't have it, create it, find those people find the board of directors, but find your cheerleaders that are going to back you up during those difficult times. Because let's face it, we're all going to have those times where life happens. It gets hard, we're going to need someone to help lift us up and I get to do it for someone else too. Lindsay 24:14Yes, I don't pay it forward always right. In fact, I always like to say give before you plan to receive like if you always give with an open heart you tend to receive one of the things so I like to survey my clients and I ask them because we have such massive results for people I mean right now with the last quarter on average our folks and I want you to know there are people who are making massively more which is why it brings this number so high last year we did 53,000 it's around $98,000 more in additional salary somebody is getting and how that really happens. I asked like what was something that you got here that you had no idea you need it and it is always always always the community, the community because you are you have you ever you're like you're the summary of the five people who spend the most time. So you've got to be really careful. I mean, get your kids don't count because they're gonna be excited about Pikachu least minor. So, but there but what I mean is the people in your life are you surrounding yourself with people who inspire you to be better are you spending time with people who are literally detracting from your energy people who are telling you stories that are not, and I give you permission not that you need it because the person who needs to give you permission, it's inside of you to walk away from anything that doesn't serve you, that'd be the job. That means the boss that means the relationship that means whatever it is that holds you shackles because if it's guilting, or shaming you, that doesn't work and surround yourself with people who are going to love you. And I say love because love is our highest value here in the talent paradigm. And it's not with the corporate world would say like love is not the thing that we prioritize, we're like, we want to take care of our customers. And I'm like, that all comes from a place of love. Like if we all look at that, in that place of love. That's where we create a community that empowers one another and we call it the proximity of proximity power. So in success is by proximity, just by being around people who are more successful, they will uplevel you. So if you ever heard of like, if you're, if you're the smartest in the room, you're in the wrong room. I'm the only one in this room. So I guess I'm in the wrong room. But here is what do you do to up-level? Do you have any advice on that? Ruby  26:21I mean, I think always go back to self-care for one is, you know, are you taking care of yourself? Are you getting just the basics? Are you eating? Well? Are you sleeping? You know? Are you drinking enough water? Are you taking your vitamins? Are you getting outside? You know, are you moving? So I think that's definitely, you know, an area where you can look and then, you know, I do think it is about community what like, we are getting messages all the time, right through TV, radio, that people that we hang out with. And so it's just about, it's like pre-screening those right pre-screening those and it's like, What are you? What are you inviting into your space? So I think we need to be really thoughtful and intentional about what we allow into our space.Lindsay 27:04Yes, and, and being willing to say no, I was gonna tell you that I was very much trained, like as a Midwestern girl, say yes to everything, be sweet, Be kind, be quiet. None of those things really served me I like to be sweet and tight, I am not quiet and I am not. I will be a very disruptive force, a lot of things. But that allowing and tolerance of things I allow to things like, you know, I was raised, like, when somebody slaps you, you turn the other cheek. And, and we have to be, there's one thing about allowing somebody has a second chance, there's another thing about allowing somebody to take advantage of you. And so you have to recognize that there are people who are going to look to take advantage of what it is that you have to offer and the person you have to protect at all costs. If you want to protect anybody else in your life or serve anybody else in your life is you, you have to take care of yourself and nobody else is gonna be able to do that for you. Ruby 28: 00It's a great point. And in Latin culture, there's a saying that they say is the best give as much but Bonita muscaria Lita, which is you look more like you look prettier when you are quiet. And yeah, it's hard. It's horrible. It's absolutely horrible. And that is the thing is that like when girls grow up with that saying, and so, you know, we have to break those limiting beliefs. And we have to be able to speak up no is the shortest sentence it is the most powerful. Lindsay 28:30Yes. And then the other one will be as I am. I am I am. Yeah. When you declare who you are? Yeah, yes. To be like out like that. And I also want us like I'm in this is my call to anyone who's listening. What stories are you telling the people in your life that you may not like I told my daughter to be quiet now you run she runs around screaming and is actually have the police called on us for being loud? So she does have to be a little bit quieter. But I think I know it's ridiculous. I'm like, you better believe I'm telling you this. at your wedding, I'm going to be telling this story. So um, but that part was like she, I have to realize like, the whole world is going to tell her that she is not beautiful, smart, capable, valuable, the whole world will tell her that. So right now you know what we build her up so strong that fortify her so that it will be unshakable, her founding. So the way we change in the future is by eliminating these stories, this collective consciousness the story of false belief. Thank you so much. Rich, you were so wonderful. Oh, yeah, it is. Ruby  29:37And it's great that you do that. And it's important that we do those things. I had an aunt that used to look in the mirror every morning, and she would tell herself She was beautiful when she'd kiss herself in the mirror. And I used to like laugh at that but actually think, Wow, that's really wonderful. yourself in that way, right? And we have to be careful of the stories that we tell ourselves because that doesn't limiters, we have to shout out those voices. And sometimes we've got to, we've got to rewrite the narrative. Just because something is said, and we hear that little voice does not mean that we have to listen to it.  Lindsay 30:11Yes, I love that. Well, if you were to give, I want to put some practice, like, What if you were to give somebody some action steps that they could take to increase their career power? By creating a self-care practice? What would be three things you would advise? Ruby  30:30Oh, three things I would advise for self-care practice. Define your boundaries. Define your boundaries. practice gratitude. Yes, practice gratitude. And then the third I'm going to say is alignment. So I'm going to find this as integrity. And the way that I'm going to find that is like do your intentions, your greatest and highest intentions, align with your speaking and your actions. So there are the three pieces your greatest intention, your actions, and your speaking, do do those align? Lindsay 31: 23Oh, I love it. And so notice that she didn't say okay, like go hydrate, go, exercise, go. And I would probably be what I would have defined it as. But what she taught is talking about and truly, is intentionality. And then when you do that, and you understand what it is, then you can take the actions because you know the answers of what you should be doing take the best care of you. I am going to give you a couple of pieces here of what you shouldn't neglect if you're in your actual activities. We call this the quad. And it's the bubble. And it stands for body-brain, belief, and love. So what are you doing to take care of your body? What are you doing to take care of your brain? What are you doing for your belief, especially relief yourself? And what are you doing out of love if you understand those four things, and take action in those areas, one for each one or multiples In my case, that will allow you to be your best self? So Ruby, thank you so much for joining me today. This is you are wonderful. Thanks so much to everybody who tuned in. I would love to know if you'll drop a comment. Tell me what you're going to implement. Tell me about what is what's important to you. From here. What resonated What are you going to implement in your next steps and what will you do to make it your best self ever? Alright everybody, see you soon we'll talk to me

 Episode 12: What You Aren't Getting A Call Back for An InterviewSPEAKERLindsay Lindsay  00:00There are three reasons why you won't get called back for an interview for a job that you're completely qualified for. We're going to answer that today in this podcast.  0:09- I'm Lindsay Mustain, and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do.  0:52- Now, there are many times when people come to us, and they've said, you know, I have been applying for 10s, dozens, hundreds, or 1000s of jobs and still not seeing the results. What's wrong, why am I not getting a callback, and here is the problem. Most of the time they have a one-size-fits resume, a one size fits all resume does nothing for you, if you want to be the solution to every problem out there, no one is going to choose you. The idea here is that when you think about a medical practice, a general practitioner, on average,  gonna make about $150,000 a year and they're going to be run ragged seeing patients from morning to sundown. Now when you think about a cardiothoracic surgeon, they're doing a couple of surgeries a week, they get to pick and choose their clients, and they don't run ragged, even though their jobs are exhausting. They don't have to run ragged, and they make three to 10 times more. But why is that? It's because they became a specialist. And this is the generalist versus the specialist idea, and why that differentiates you, between you and your competition. Now, most of the time, when people create a resume, they do it in a way where they want to appeal to everyone. If you've ever heard the answer, if you try to appease everyone, you'll please no one. So, you need to go really all in on your superpowers. Now why people don't get a callback when you're like, oh, I was totally qualified. Guys. It's because we can't even tell that you're qualified with your crappy resume. Okay, this is my come to Jesus's moment with you. When you look at your resume unless you go, Wow, I look like a badass, unless you're saying that nobody else is going to think that if it looks like a bunch of fluffy letters and words like servant leader and great communicator, problem-solver team player, your resume isn't doing the heavy lifting it needs to truly articulate what it is that you do results-wise, it needs to show the impact and scope. If it's just a bunch of fluffy adjectives, I can say the same thing of any person out there, that doesn't make you different. And so, the person who is qualified for the job will be the one who provides the solution. And when I look at your resume, it needs to be immediately apparent in six seconds or less. So, there are three ways that you need to communicate your value in order to get the callback and to get the job offer honestly, the first one is you need to understand what you excel at. Let me be very clear, it is not my job to figure out what you're good at. That is your job. If you think that's my job, then you will never get a job where you actually do anything or you excel at because you have not bothered to do the work. It starts with you It starts on the inside. What am I good at, if I expect the person on the other side of the table to figure it out for me, you're going to get a lower-level position, you're going to be commoditized? And you're going to get a lower salary. If I can show you how I'm the answer because of what I excel at, then we have a game on. The second part is you need to demonstrate after you've shown what you're good at the results that you have created. Okay, it's one thing to be like, I'm a problem solver. Great. So is everybody else. So, what makes you special about this problem-solving? What did you do in a company that created a massive result? Show me and paint me the picture. Now I come from the state literally the show me state Missouri. Show me what it is that you have done? If you cannot demonstrate scope and impact, then why would I ever choose you over your competition who is already doing that, for me? Help paint the picture for me, I am not here to define what you are good at, that is your job. In fact, this is what separates the top 1% of all candidates, okay. Now, the last one is that they are a solution to the company's problem. This is where you have to be very strategic in your mindset. And what I mean by that is that you have to understand what is the company facing when people come to them and they're like, what do you know about us? And they're like, well, you're a very disruptive company like they used to say at Amazon was like a drinking game. Yes, everybody knows that we're disruptive give me something more, do more than what every other person out there does. If you want to be selected if you want to be chosen, you've got a point 4% chance of being that you better be qualified at the point 4% of all candidates. How do you do that? You become the solution to the problem. What's the problem? Well, that requires that problem-solving skill that you told me you were so good at it, okay? Go look at what they're facing, look at their investor reports, look at their annual report, look at what their CEO is talking about what's on their career site, what's on their social media, go figure it out, and then paint how you are the solution to their problem. So, when you understand this, when you will understand what you were excelling at, what results you've created, and how you're the solution to the problem. Then you become "The Know" the candidate of choice, folks, it is that simple. What's your sell out what results you've created, and how you're the solution to the problem. That's how you get the job offer. That's where you get the call.

 Episode 11 Lindsay  00:00I'm Lindsay Mustain, and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends and visionaries who are called to make our most meaningful contribution and love what we do. I am excited about today's topic. No, we had to reschedule it, because I wasn't feeling up to talking about this, I think it's really easy to look at someone like me, who goes and does a lot of presentations does a lot of talking does a lot of belief around helping empower job seekers into their self worth. And let me tell you, I couldn't show up for that call. I just couldn't. Why I had something that happened in my life, where a story was put into my lap, that I interpreted as being that I was not worthy. Something about me was not worthy. And that story. Like when you think about motivation, motivation is one of those things that doesn't like it just, it comes and goes it's not tends to be you know, some people are very self motivated, that's tends to be, but motivation is one of those physical things like we wait to be motivated. There's a difference between routine and structure and motivation. And so what happened for me is I do have a routine and structure, but I lost the motivation and the ability to show up that day. And it became from a place of, of fear of feeling lack of feeling, a low level of self worth, in that moment. Now, here's the deal about this is that I know that high performers, we get this. And because tends to be that we really truly care, we don't really we're not, we do high performing work, because we want to do work that matters. And so when somebody tells us a story that says our work doesn't matter, or our work is less than that those stories really infiltrate our hearts, and they can really kind of kill that can really kill our vibe on some of that. So I wanted to share that because I think it's important for you to understand that nobody is perfect. on this journey. Nobody is perfect in feeling amazing all the time. In fact, as you continue to expand and contract, you what happens is somebody tends to rise above the level of their peers or of their group. And people see that and they go, Oh, Who does she think she is? And I'm going to throw stones at a balloon that is rising, just to pop it to watch you fall on your face? How many of you have been there? Somebody's done that for you? How many of you have secretly been incredibly envious of somebody else? Me? Okay, so it's not it's not uncommon. But here's what happens inside of human resources is that, and I should say is that human resource has been inside of organizations we have this also happens, where narratives happen, where things will become people, management. People management has become a process of actual friendly fire. And I'm not this is not me getting started into the actual that we're gonna be talking about today. But and that's friendly fire means that we take cheap shots at people who are inside of our organizations, there are peers, there are the people who who we work with. They're our vendors. They're the people who support us and other teams. And these cheap shots actually are disempowering stories that take away someone's motivation. And here's the problem is that this is nearly celebrated, like, I had this person come in, and you will believe what he said. And here's how I told him how it really was. How many of you have heard those stories, these stories of self power, which is not really power, it's really self force. And it's a projection of a place of very weak career power. It's a projection from a place for somebody who doesn't feel good about themselves. So when you get feedback from the source and when the feedback comes from the right way, people management has become nothing other than people the bullying. Yes, I'm going to talk about that today. A little bit. Oh, so good. Yes, Shimano. Exactly. And these ideas here of what we tell people, but this idea that the story reason these narratives, we create friendly fire, we take cheap shots. And you know what that does for people? Let me be really clear, have you ever been shamed and bullied into doing better work? No, because that's not how it works. That is the perfect lead into this podcast. Because we're talking about how we put the human back in human resources. Now, human resources is a department inside of most organizations, and even if they don't have an organization, they have some sort of human resource function. Now, there's really six main core areas in human resources. There's recruiting, there's safety, there's employee relations, there's total rewards, there's training, and there's compliance. Now, the how people define these there might be like things where we use talent management, all of these things are all traditional HR. And here is what I have to say about traditional HR. Traditional HR is no longer about actually helping empower and improve human beings, who HR is a place where we manage human being problems, okay. And it's at the point where if you ever see like, I've heard the phrase that a man who thinks he's going to die tomorrow is going to find a way to make it happen. Human Resources, is all about the investigation of issues and mitigating risk for a company. Okay, so there is a reason why CEOs do not see our HR departments as value added, because they manage problems. They're there to prevent us from being sued. And we truly act as policy checkers, gate keepers, we check the box, and we become the cops inside of organizations. And this is why universally human resources is not seen as a value added department. For candidates, we see this as a necessary evil a process that we have to get by. And then we wonder why HR is not about actually helping people. It's not the human resources, we talk about managing productivity, and not actually managing people potential. So I want to talk about why we've eroded this idea of adding humans, humanity back into human resources, why can't we, we seem to do that. And it comes down to this idea of leadership. That's really the biggest issue. And most of the time when we talk about being good leaders, that means we help empower our teams and our people to be more successful to create more profitability for our business. That is what leadership is meant to do. Instead, leadership is task management. Okay. How many of you've been there you have something that you were excellent at. It's your expertise level. And you have somebody who micromanages you about your work, and disempowers you from making decisions because you needed a babysitter. Okay? That is actually what we call authoritarian management. It's transactional. And let me tell you, this is what all people all people start here. So you, you don't start out typically being an amazing leader. The message is, Do as I say, that is what authoritarian management looks like, okay. It's not about how do I help somebody be more successful? It's all about how do I create barriers, so this person does decent work, because I see them as a problem. Okay, so let's change that paradigm and say, This person has incredible potential to step into a place of power, where we can align that power into doing work that creates massive performance, high performance, that in turns create creates profitability. This is the core concept that is missing behind human resources, we started to manage problems, instead of managing people potential to create profitability. So when we go back to human resources, and thinking about these six core concepts, I want to talk a little bit about why this should be the 20% solution. And instead, we should be focusing on align people into a place of career power. And what that means is that we actually empower people to do their best work in their zones of genius. This is kind of like a no duh thing. We should be empowering people to do work that matters for themselves and for your business. You hire people who are experts, you hire them to make a difference, and then you handcuff them and throw them in the deep end and wonder why they can't swim. And this is where we could do things like, well, they need a training. Well, no, what you needed was a good leadership team. You needed an onboarding process that actually set somebody up for success. You need to empower them to take ownership of their own career to go find the answers, okay? When we talk about recruiting, recruiting, We always need people. We're always having turnover. Guess what's wrong with your recruiting practice. It's all about leadership. If your numbers are not improving year over year for retention, it's a leadership issue, okay, which means you don't have leaders, you have managers, and we do have to have managers, we do have to have people who are task oriented. But overall, we talk about aligning leadership as the way to increase profitability. Okay. Now, compliance and law, safety in the workplace, these are things that are automatic, and they should be set up from the beginning. So guess what, when we're dealing with safety and compliance issues, what do you think it comes down to it's a derivative of a problem of not having good leadership from the beginning, okay, because if you don't create a safe workplace, if you don't create systems that create compliance, then you are managing problems, then you are spending all of your time for what is 3% of the workforce, okay. 3% of the workforce creates 97% of the work that we do in human resources. Now, what if instead of we spent 97% of that time amplifying people's power zona genius, to create profitability? What happens when we do that? Okay? Do you think that we could go further together, we can. But the problem is, we have task managers, and then we also then we go into, you know, authoritative leadership, which is I empower you to make a decision, I don't give you a lot of other help or a lot of other structure. And I'm gonna say, this was me and my business, I came on, and I am a good leader. But coming into a new job, guess what I wasn't, I have a new job, new business, I had no competency, and what I did, so as a leader who was not competent, I wasn't able to be successful in leading other people effectively, until I had that taken care of. So then I could be the right leader. And so this is the other thing is that we do this idea of called a Peter Principle. The Peter Principle says that will continue to promote somebody, especially people who are individual contributors, or technical specialists, meaning they're very good at what they do, to the point where they reach and competency because the next natural step in our career paths is to put those people into people leadership positions. I don't know how many times I've dealt with executives, and they say, I absolutely do not want to lead people anymore, I want to stay in my zone of genius, which is in here as an individual contributor, we need to stop penalizing high performing individual contributors. And stop putting them into leadership roles and assume that is the default setting. So how do you do this one, you create principal level roles, which means they get to stay in their zone, they don't have to manage anyone but themselves and allow somebody instead of putting somebody who is going to be an incompetent leader, because they don't even want to be putting them in that role. We give them a chance to be successful. And this is truly truly where it comes to the idea of how do you create intentional career roadmaps for your people? Because that's the problem is that we look at people and we say, Alright, here's this box. Here's this box, I'm using a post it note here to example, here's a box. All right, here's my job description. And your job is to fit right in this box. Oh, you have skills over here, you have skills over here, guess what, this is your job, you stay in the box. That is traditional human resources. Now, when you line somebody in a career power, we say, Oh, this is your job. But you're good at that. Let's see how we can move you closer to that, or Wow, that was amazing. That created a massive return for us. So how can we move them over further? How do we get them aligned? How do we elevate higher and higher to get them aligned into their zone of genius? Instead of saying stay in this flippin little box, do what you're told and go home, when you're finished, work until you die and go home. So we can choose to either empower people to be leaders of their own work and to do a place of power or we can truly choose to put them into a box, minimize disempower and then wonder why they're massively unhappy and they leave us the answer comes down to creating a problem, a leadership transformation inside of your organization. You have to look as people as the solution instead of the problem. When you understand that your people create your profitability. Stop managing them like task managers, stop managing them for tasks and start managing them for results. start managing not instead of productivity, but what they create for progress. What do they create for progression? What do they create that creates profitability? Stop managing whether or not they checked all the damn boxes. Did they do something that was even more powerful? Because when we stop trying to see people as being the problem instead of being the solution, this is what creates a transformation. And we call this this transcendent CEO. And the transcendent CEO. The idea behind a transcendent CEO is someone who has realized that people are actually the answer to your solution. Okay? Now we have all these massive, massive, amazing, disruptive organizations, who are literally shooting themselves in the foot, because they haven't understood how to tap in to the natural abundance of genius and resources, and unlimited energy when you align people into their zone of genius. Because when you're in that place, work doesn't feel like work, work feels like play, work is something that they want to do work is something that becomes a part of their life. And they're excited about what they do, instead of being miserable every day and searching for a job while they're at your work. Because they could hope to get they want to run as fast as they possibly can. They could hope to get out of there any sooner, they would leave. Okay, because guess what, more than 60 people every single day think about quitting their job every single day. Why do you think that is I'm going to tell you, one of the most important people in your life is your supervisor. They control whether or not you have a good life or not. Okay. And this is where we have empowered, bad leadership, we've empowered endorse, and even put in bullying in place as a way of creating performance that does nothing except disempower your people create resentment, increase turnover, increase shrinkage, and decrease the effectiveness of your workforce. Now, we already know that an engaged workforce makes better sense. However, we don't seem to fucking care, actually. So we say that, and then we go and shoot ourselves in the foot by trying to manage to metrics instead of figuring out why things aren't going wrong. We look at Oh, well, you didn't do this, because this is going wrong. And instead of saying, Oh, well, turns out, we actually should have been troubleshooting an issue that was much further upstream. Because the outcome hump comes from a misalignment in leadership in direction, and in creating confidence in your people. That's actually the issue. It's not about the outcome. When people look at the outcome, it's like measuring the outcome, the result without actually looking what happened in the first place. And that's where you really have to go deep into this problem solving idea, and stop looking at people as being problems, because they're not their problem, because you have decided they're a problem. If you looked at them and said, this person can dramatically transform my business, if it is the right person. And this is the other part, we'll talk about this another time. But if they're the right person, that means that you have a real true, honest conversation. What is it that you want to do in your career? What is it that you're excited about? What would make you motivated to take the next step? What do you want to learn more about? What can I help you do to grow? If I had that conversation versus saying, well, Nicole, you didn't do 15 of these. So guess what? You're on my shit list. That's normal leadership. That's corporate America, that's big tech. Instead of saying, How can I help you win, because as leaders, your job is not to create barriers for your people, it's to create bridges. Your job is to protect, defend an advocate so that your people go further faster. If you haven't gotten that, guess what? You're a bad leader. That's it. You're a bad leader. Now, I'm not saying you can take that and be like, wow, if you, Lindsay, I'm telling you, here's what the deal is, you can choose to change that. If you don't understand that part. Guess what, this is the time for you to take that step of moving into a place where I truly serve my people. by serving my people, I know that I'm gonna get better results for me, and my team winning means that I win. There is no us versus them. It is always we win. We either win together as a team, or we lose together as a team. When loser draw, we celebrate either way, or our team together, and we find a way to correct it. But we're going down together and we're going up together. But when we do this, where we piecemeal, we fire and give cheap shots to other people, we disempower them. And this is where you take your best players, and they hate their job, and they could never want to work for your company again, because of how you treated them. It's a very simple, simple change. As soon as you understand that the real issue with human resources comes from a misalignment to understanding that your people are your greatest source of power and profitability. will stay tuned. I'll see you guys very soon.

 Episode 10 00:00I'm Lindsay Mustain and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends and visionaries who are called to make our most meaningful contribution and love what we do.  00:42Welcome to Black History Month, that is what is amazing about February and last year, the world turned on its head in so many different ways. But in particular, there were two big ones one was the pandemic and coming into COVID, where the equalizer became became work at home global movement to the work at home, front, and then the Black Lives Matter movement. And that happened in May. where we're at I should say that that shouldn't happen. But we're in particular, one inciting moment that really began the reinvigoration of the Black Lives Matter movement happened in May. And that's when George Floyd lost his life. And as somebody who has been on the HR front, now, 20 years, I have been inside of organizations, I have led diversity practices, I have measured what actually happens inside of companies and understand the reporting and the impact. And what happens when we talk about some of the the bigger names like Equal Employment Opportunity, or the OFCCP, which is the federal office for contractor compliance. Those governing agencies require us to check diversity. So one of the things that I have seen over hiring 10,000 people looking at over a million resumes is what really happens inside of an organization. And here's the deal. Diversity is considered to be a nice to have practice, but not a business imperative practice. And it's why it's been very lackluster. When I think about our true diversity initiatives, it's been check the box, did we post it? Did we do the right things? And then do we actually back it up? totally different. And so what we say and what we practice, what we practice, what we preach have very different, very different structures. In fact, I've actually hired DNI people inside of major companies who would go on and leave, because DNI wasn't actually included as part of their job. And they wouldn't be embraced as being diversity ambassadors. And that was just not okay with me. And so I want to talk to you about why why diversity is actually a profitability practice, and not just a nice to have. Now, here's the thing, if you look at all of the executives, in corporations, within the fortune 500, only 3% of CEOs are actually African American 3%. Okay, to give you an idea, like the population in the United States is around 14%. So one way you can measure whether or not you're being effective in the demographics of your business is whether or not you model the community you're you're in. This is the easiest way to know, are you actually doing a good job of being a good ambassador for diversity? It's just goes to show what is my workforce comprised of? Okay, now, if I'm going to tell you what really looks like inside of most companies, is these homogenized panels of white dudes who consider diversity to be we went to different Ivy League schools, okay, folks, that is not diversity, the diversity comes in many different thoughts, many may have different ways it shows up. In Black History Month, we're talking about in particular marginalized voices, people of color, people who have not actually been able to be empowered. And we've told them that they've had a fair shot, I'm going to tell you as somebody who watched the frontline, if that was a lie. Sounds like I'm sorry, that was a lie. The actual starting point for somebody who is of a has a protected class or classification is what we call an HR, I would say you actually start a full lap behind everyone else. There's never been an equalized standing point. And this is where people like, well, that's what affirmative action is, folks, we can justify anything with data, the only time that we're actually going to get called out on something is when the EEOC or the OFCCP goes into a truly investigate an audit, 04:42the likelihood of that is less than 1%. It's like a small percentage of that 1% actually, and so this is why most the time these practices have gone unchecked. Now, I understand that diversity, it's not easy to measure. It's not easy to manage. I'm not telling you it's going to be easy. I'm telling you, it's going to be worth it. Okay? And here's the thing when we start to introduce diversity actually is a business practice inside of companies. That business practice has increased the tune of financial revenue by increasing it by 19%. Okay? That's how important diversity is as initiative because here's the deal. The antithesis of diversity is groupthink, okay? So what's groupthink? groupthink is the phenomenon where a group of people, yes, men, and it could be Yes, women, all together in a room who think and sound like if you ever seen there's a meme where it says we need more diverse voices, and everybody in the boardroom goes, Yeah, that's the perfect example of groupthink, where everybody goes along with the leader regardless, and instead of speaking out, instead of actually stepping up and willing to put our voices our necks out, we go along, and we go so far along that we don't even bother to check or question our true belief, we don't even look, we become so self centered in what is we feel a self righteous inside of these closed doors with these homogenized groups, that we are actually have zero connection to the front line. And this is where you see these salacious reports of how companies are actually treating diversity inside of companies is because we get into the zone of just assuming that they're doing the right thing. And then actually at the frontlines, nothing backs it up, okay. And so what I really want to embrace here is that when you introduce somebody who has diversity of thought, diversity of color, diversity of background, it makes your practice better. Now, here's why groupthink becomes, it's actually a great way to put your company into maturity or client decline, meaning when a company is mature, that means they're no longer growing, okay. And there's lots of companies right now who love to say, we're so innovative. And instead, they actually act like they're a bunch of old white men inside of company, doing nothing, to increase diversity, to increase new ideas and to bring in new innovation. Okay, they do nothing for that. And that's where we say we're one thing and then our practices, we just continue to recruit people who look and think and sound exactly like our existing employee population. And that's a problem because we are actually not doing anything to introduce the idea of innovation. So we talked about, like, On Time magazine's the death of innovation in corporate America. Why? Because we hire people who are like us, folks, this is how we survive as millennia, human beings dead, we were tribal. Okay, what that meant is that 07:34as a tribal species, we were surviving, because we surround ourselves with people who were like us, okay, now, how that manifests inside of a company means that we have a whole bunch of white guys inside, and I'm sorry, I'm picking on white dudes. But this is the main problem, okay? If you look at our leadership, the further up you go, the further wider the further the male that it goes up, okay. And so we've managed to cut off women, we've managed to cut off diversity. And now we have a group of white dudes who thinks that they can make decisions for people and speak for their women and diversity hires, and they can't. So that groupthink idea, it really becomes an issue because we keep recruiting and bringing people who are just like us, which is where Why don't we have innovative ideas? Because we didn't bother to bring any somebody who looks or sounds differently. Is it uncomfortable? Yes, it is. When you are outside of your comfort zone, it is uncomfortable. And that is why groupthink is the antithesis to innovation. When we start to introduce new ideas, when we introduce new people, when we start to bring in some things that cause people to think critically, we start to introduce new ideas, we start to find ways to align people into different practices instead of what we've been doing for forever. Okay. But the problem is, is that lot of times the answer is they're not a good fit. Okay? They're not a good fit. So if you hear yourself saying this in an interview, and I'm gonna call out a little bit of hiring managers, interviewers, recruiters, if you have people who are telling you it's not a good fit, it's time to go, what the hell does that mean? Okay. Does that mean it was uncomfortable for me to be in there? Because this person brought in a new idea? Was it uncomfortable? Because this person put me on the defense because they might be better at what they what I do, then I am. And instead of saying that's an opportunity for me to bring somebody in, who can bring and elevate my team, I put that person and say, that person is not a good fit for our team. And that's where you have to question whether or not Am I doing this because it's comfortable or am I doing this because I am not embracing the idea of introducing a differing opinion into the groupthink idea. So if you see your team and you have a whole bunch of people who are just like you, it's time to bring in something somebody who is different. Okay, so why does this matter again, the Increase is a 19% improvement in revenue. That's what studies have shown. I didn't just come up with this. In fact, if you go back, you can google how the black life matters movement, I just might save our economic savings from economic crisis. And I wrote this back in June, because I talked about what actually happens inside of companies and and what really the idea and what falls into it. In fact, if you wouldn't mind dropping the link, Nicole to the we just had, it's gotten a lot of traction lately because of Black History Month, which is why I wanted to come and talk about this idea. Okay. So how do you actually start to move the dial on diversity? Okay, well, here's the thing, it has to become a moral imperative instead of a nice to do, okay, it has to be something where it actually is measured and tracked, and people are accountable for it. And because it is the right thing to do. In addition, it just happens to give us extra money in our pocket, because when we start to disrupt groupthink, we come up with more innovative ideas. And we go further, even though it's uncomfortable, because, again, growth does not happen in the comfort zone. Okay? So diverse organizations see better profitability, increased problem solving, and better outperform other companies who do not embrace this. Okay? So here are six tips of how you can immediately increase your company's bottom line through diversity. Okay, the first one is to lean in, okay, the idea of diversity isn't just good to do, but it's good for your business, okay? So you want to create strategies, rewards and incentivize your team to hire, train and promote African American professionals? Okay, we need to take a first look at the Black Lives Matter movement and say, how do we find people of color? And how do we bring them into our organization, so we better mimic our communities, okay. That's the second one is commit to mirror your community and measure your progress. Okay? So you want to find the community that you're in whatever it's at and look at the demographics. So if you're based here in Seattle, we would look at the Seattle metro area. So this area would have a different demographic than maybe the far south like Atlanta, we would want to mimic and meet the percentages that we have in our community or outperform it. That is how you know whether or not you actually have been successful in your diversity practice. Okay, measure, analyze and report on this every single quarter. Okay, next, pull your people do a quick poll survey, and I want you to exhaust x, look for the good ask your existing employees to share their ideas on how you can improve diversity inside of your organization. Here's the problem with coming from the very top, okay, you have zero clue, we call this the CEO cushion zero clue what really is actually happening inside of your company until you start to actually listen, you start to listen, and we do social listening for our companies. But we do a really bad job of actually pulsing our people, meaning we get an input like just a pulse check here on what it is that's actually happening inside of our organizations. So go and do that. Because you know what, here's the deal, unless you're tapping into the people who are inside of your business, why are you isolating yourself inside of a closed room with people who are just like you, rather than tapping into a whole abundance of ideas and diversity that are outside of the boardroom doors, go check and pull your people and take their best ideas, and especially listen to voices that have never bothered to speak up because you never bothered to ask them. Okay, create an advisory board and make sure it's not filled with white people. It needs to actually be people of color, it needs to be marginalized voices, it needs to be protected classes. And you need to empower them to lead your diversity initiatives this person needs and this board or whatever team that you do, has to have a corporate sponsor. And that corporate sponsor needs to be somebody who is at the very top, okay, that means C suite. And when a sponsor means is that they're willing to go to bat that means it's no longer just a check the box we actually put effort behind this to intentionally attract and retain people of color. Okay. Next is creating fair hiring practices. And I say for real here because we love to pretend like it's fair, it's not fair. Okay, it's never been fair. Don't settle for check the box activities. I am talking about allocating volunteer time and financial resources to your local Black Lives Matter movement chapter your n double acp, your historically black colleges and make sure that you connect to them for every single one of your job openings every single one and ensure referrals from there, go to the top. That is how you get into fair consideration. Okay, do outreach activities inside of your for within your company for black professionals and make sure that they have opportunities that they have not been tapped on the shoulder for growing their career, okay? And understand that cultural fit is not about the color of someone's skin. Okay? When you look around the room and everybody looks like you, you need to go for something is wrong here, because we don't look like and especially in America, we don't look like America, America is so diverse. Why don't we look like that something is wrong, something is broken. And it starts at the very beginning with the ethos of the organization and their beliefs around diversity. 15:19Okay. And the last is to share the success. If you want to attract more people who are just like these diverse workers that you have that are your best people, you need to tell their stories, you need to be able to amplify their voices and show that they have a fair shot, and it can shine inside of your organization. The organization, you have to share their stories, because until that they won't know they have somebody to defend and advocate for them. Okay, share the success of the people who are marginalized share the success of the stories of people of color, okay. Imagine if we leaned into the idea of voices that have been silenced for centuries. Imagine if every company decided that they could invest in this idea of bringing diversity because it could save us financially and economically. And not only that, it's the right thing to do. So with that, I'm going to say thank you for joining me. It's been amazing to have every one of you here and have a wonderful day, everybody.

 Episode 900:00I'm Lindsay Mustain, and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends and visionaries who are called to make our most meaningful contribution and love what we do. Lindsay  00:42So today, we're gonna be talking about the five reasons why your resume never sees the light of day. And the first one is that we have missed the purpose of our resume. All right, so most of time, when we build a resume, it's like we spend all this time How many of you can understand this? You're slaving away, you've googled everything, you have some sort of template, maybe you bought one, maybe you found it on something, or maybe you're using your resume from college. This is usually the reasons that I see for people who are not having a lot of success in their resumes or with their resumes. But they spend all this time and labor and then they they all this effort, and they've spent hours like I asked somebody once one time how long they'd spent working on their resume, they're like more than 40 hours, which is an entire workweek people. Okay, here's the thing. Your resume is just paper. It's just a piece of paper. It is not who you are, you cannot. Because I was saying to my team this morning, you cannot expect it to go around shaking hands and kissing babies. All right, it is all about introducing you and what you have to offer. And you've got six seconds. That's it. Six seconds. That's all you have. Now, with someone like me, I've looked at over a million resumes. So I'm looking at it for like three seconds. And you're probably thinking well, do you have a chance to really qualify? And the answer is both Yes. And no. Yes, I can minimally qualify you because guess what? 75% of resumes that are applying online, they're complete crap. So I can immediately get off the garbage right away. The time where I'm spending more you know that average number is the average number is what I'm like, Ooh, this looks really good. Let's take a look at it. And then I'm sorting it into three piles, there is the Hell yeah, there's the maybe, maybe if the Hell yeah, as of grade. And then there's the No, no. And the majority of my effort is to get at least 75% of those into the no pile. And the reason why is that we have this easy Apply button. And everybody in their brother and their mother seems to apply for jobs, whether or not they're qualified or not. And that makes my work a lot more difficult. And so my job is to get to the best people. And as a recruiter, my true responsibility is just to minimize the amount of time a hiring manager has to spend making a decision about their right candidate. Listen to me what I just said, The job of my as a recruiter is for me to minimize the amount of time that a hiring manager is going to spend in the process of trying to interview the right candidate. So that means I'm not going to take a shot on people who are in the maybe pile likely, I'm only going to choose the very top few.03:32All right. Now we also know that a resume does not describe somebody in full. In fact, there are amazing resumes and crappy candidates, and there are crappy candidates and amazing resumes, but you know, who's going to get the advantage here, the one with the strong resume. So you've got to make sure that it passes the six second test. And you also need to understand that it is not like Field of Dreams. If you build it, they will not come that is not how it works. Okay, it does not magically manifest because you finished on your Word document, you're like, hell yeah, I got a great resume. It does nothing, okay. 04:09In fact, what I teach my clients is that if you do this, all right, you should never have to use your resume. What is the point of a resume then? It is to understand how flipping awesome you are. That is what my goal of your resume is for you to understand what you have to offer. because believe it or not, this ethos, this reason, is never defined for every person who I ever worked with. They cannot say, here's what is most marketable about me, here's where my zone of genius is, here is what I'm going to create millions or billions in some cases of dollars for a company. Because of these skills. They don't say that. What they do is they list everything and this giant brain dump of everything you've ever done, including the stuff you hate, and they put on a resume and say okay, Here, here's everything. And then we push it across the table, the metaphorical table. This is the ABS system. And then we hope and pray. somebody sees value in it. Here's the deal, guys, most resume suck. They do, they just do, okay, and your resume, like when people love. I'll go on a whole other rant about this another day. But there's a whole other group of people who are writing resumes, who've actually never even hired somebody, or have been a recruiter, and have no idea how to actually be marketable. And so there's a lot of times where this misinformation around here means that you expect a certain outcome from your resume. And I'm going to tell you this is that's not how it works. Okay. So the first part is your resume has one purpose to get you the interview. That's it, just to get you the interview. Okay, you got six seconds, maybe three to six seconds to say yes or no. And that's it. So if a person is spending a bunch of time looking at resume and trying to find the information, how long do you think I'm going to spend looking for stuff? 1.25 seconds? No, that's it. Did you see that? That's how much you Okay, you spent 30 minutes applying online? No, because I can't even find anything on here. All right. So less is more. When we talk about your real estate. This is your resume, your professional real estate is your resume and your LinkedIn. Okay, your resume only is able to be accessed when you hand it over your LinkedIn is always accessible. But you have to be able to tell a story. So the thing that happens, the second part that goes wrong here is what I call basic. You missed. Okay, basic bpms is what I wrote my best selling book on seven critical resume mistakes to avoid,06:43Guys, 75% of resumes are missing a critical piece of information. In fact, I talked about this last week, and we tell it about works called this stupid mistakes. stupid mistakes, like I don't include my phone number, or I don't include my email, which is the most egregious mistake you can make in this process. Okay, they may have an objective statement. All right.07:08Thank you for dropping. And they may have references available upon request, they may have put it into a functional format. There's a whole bunch that can go wrong. If you want to learn more about that you check out my book, but you are including stuff that doesn't matter. Or you're including or not including stuff that does matter. Okay. So the first one is that you don't understand the purpose of your resume. And the second part is that you either omitted it omitted, omitted or included information that is not value added.07:45Okay. So this is where I'm going to go into the third thing. And we're why we're what my job is, is to discern the qualified from the unqualified, the qualified from the unqualified that is my job is to part the CS, okay, in that piece. And so a lot of times people come to me and they say, Ah, I'm either overqualified, or I am under qualified, okay. And this is where I want you to know, again, that I do not want you to apply to jobs if you are one of those people who are out there just applying to jobs. Because you need to collect your unemployment go apply for something that's really not like, like, go apply and get out of the way and move on. Okay, but don't spend a whole bunch of time applying for jobs that you're not qualified for. And making it difficult for everybody else. That is just my call to you to stop complicating it for recruiters and your fellow humans on this planet, okay. But when you are trying to, you're falling into this qualified or over under qualified or overqualified, the problem is not actually that you're overqualified, or under-qualified it is that you've opened over complicated the issue, okay. And what I mean by that is that most time when we say overqualified, that means you've listed 30 years of experience. Okay, you've underqualified by you've only included what functionally was applicable to the job which nobody's gonna hire you for, by the way, nobody, I've never ever once. I've been doing this, oh, my god. 20 years here.09:15I've never want somebody to go what I really love a functional resume format. No, you know, who will tell you that the unemployment agency and they have zero ability to actually get people hired, so I wouldn't listen to them at all. Okay. Nobody wants a functional format. You also have missed the part of taking what is transferable and awesome about you, and clearly communicating how it applies to the job. Okay. So we are I want you to know that. We talked a little bit about this today and my team that resumes they all traditionally look the same. There's a name on the top, there's usually some sort of summary at the very beginning, and then experience and education. That's typically the gist of it. So while they all look the same, we always talk about how do you make sure you show up the right way for the right job. Now I am not a big believer in applying for jobs because it has a success rate of getting you a job offer point 4% of the time. Okay. Let me repeat that to you, it has the success rate of giving you a job point 4% of the time, okay, now you can see why just about anything, including going banging on your neighbor's doors would actually be a better use of your time than applying online. I don't recommend that, by the way. I don't recommend that. Because what you really need is a strategy, okay. But in order, when you think about it you go to the movie theater, and you go and you buy a ticket. All the tickets look the same. But a ticket only works for one movie. It only works for one movie. And this is why you've got to be very specific about what movie you're going for, or what job. So this is where one resume does not cut it. I like to say one master resume absolutely does. But it's the same thing when you guys get those rejection notices, and they all say the same thing like you are overqualified. Or you get that we selected it doesn't say recall usually says thanks for No thanks. That's what we call it or the reject notice, which says thank you for applying online. At this point, we selected other candidates who are more qualified to move forward in the process, we welcome you to apply online, which is a nice way to say good luck. See you later, you're now okay. And what you need to do is you really need to tailor that resume in order to make sure it fits the job. Now ideally, you're not using this as an applying process, you're using it because you've cultivated the opportunity through another source of means. And if you have zero clues what that means this is where you're going to go into my profile. And you're going to click follow, because we are going to show you how to do that, okay. But you need to understand that your resume is not a size fits all, it has to be tailored. And then here is the fourth point, which is it needs to show scope and impact. We call this the metric-based resume. Alright, guys, this is where it's going to get uncomfortable for you.12:05And what I mean by that is that if you cannot demonstrate how you can either do two things, save money, or create revenue for a company. There's no way they will ever pay you more than minimum wage or the bare minimum of any job, because you are taskmaster please No, I say that from a place of love. But in this world of artificial intelligence, which let me just tell you artificial intelligence looks like a reoccurring calendar appointment, a recurring calendar appointment. And so when that this when you think about whether or not like filling out a report and sending it off, is that a value add? No, because it can be easily replaced. In fact, an intern can do that. Okay. So you need to figure out how you do one of two things, save money or create revenue. Those are the only two ways to create a high-caliber candidacy and increase your power position as the candidate of choice. This is where we win. I don't care. It's hard being unemployed. It's hard not being able to feed your family. Yes, it's hard. You've done hard things to get over it. You need to be able to specify whether or not you make money or whether or not you save it. If you cannot do that, then you will always always always be pushed to the very bottom, you will end up in the no pile. Okay, I say this from place to love because I had somebody fight me about this last week. And I'm like, they're like I'm a journalist. How many articles did you write? How many words did you write? How many impressions did you get? How many publications did you do? Like when you tell me you can't do that? Do you know what I hear you saying? I am too lazy to figure out my worth. Okay, well, I am too lazy to spend time trying to help you. Because that's not my job. My job is not to find you a job as a recruiter. My job is to help the hiring manager find the best person. It's not a job search soup kitchen, your recruiter is not invested in you. That's not what they built the Department for. Now. I have a whole bunch of reservations about that. Okay, so let me be really clear. Recruiting as a department is not a value-added department. Because most of the time what we do is say no. And we don't understand how to hire the best people. Okay, so we have a fundamental flaw in this. So I'm just telling you about the realities of what is happening right now. Yes. Do you remember the conversation with the journalists? Yes. Because it was and I told them this because it was important for me to stop diluting the truth. Stop deluding the truth because telling you falsehoods or softening around what I say is not helping you and yeah, it's gonna hurt. I'm telling you let me tell you the best thing I've ever got caused me to cry. Okay, it caused me to work constantly hurts. And then you know what is scabbed over and I'm stronger, okay, like bones that bit mends after being broken are stronger. The same thing you have to realize about yourself, okay, so these are the two things again, your resume cannot show whether or not you saved. You can either save money, which is also saving time that can be increased, or improving the process. But you have to figure this out. Okay. And the second part is how do you generate revenue? And this one people will be like, 15:13I don't know, I don't, I don't have anything, okay, folks, if you don't have anything, and if you cannot figure it out, please don't listen to me anymore, because I can't help you. Okay, you're gonna have to go down to the remedial level. But if you're talking about somebody who's a senior, professional, and most the time, they can't understand this part yet, because it's not something that's been introduced to them. And that's okay. That's why I'm here, I'm trying to help folks understand what's marketable about you is whether or not you can create profit or savings, okay, it's not whether or not you can do a task. Because guess what, we can outsource that, we can hire somebody on Fiverr, we can get an intern who will be happy to be there. Okay, you have to show what your value is. And then when you become the thing that becomes the investment, I invest in this, because therefore I get a return. That is what changes your power position, and why people want to pay you more money and give you multiple job offers. because by then you have established your narrative. And that is the last part here, your narrative around your skillset is the most important thing that you can do. Okay? Because unless you understand your value, you cannot clearly communicate it to anyone else. Let me say that, again, if you do not understand what you have to offer when people come back, and they're like, oh, I don't know why I got that didn't get that job. And I'm like, what were you What would you tell him? Well, I wasn't really sure what I was going for, like, come on, like, if you don't understand how to market yourself, no one will ever buy, okay, no one will ever buy at a premium price. Okay, and this is why you see people who have the good who, and you know this, that is way less qualified than you way less intelligent than you. And they have higher-level positions, they have a higher level of authority. In fact, they probably don't even work as hard, you might even be doing their job. Okay. And the deal is, they've been able to tell and build the relationships around what it is that they do. Okay. And I understand it's hard, it's hard. And this is where like if you're struggling with that, it's time to get a coach. Okay, if you're struggling with that, you can either wander the desert and hope to find food.17:24Or you can find the fast track, okay. But that's what that's what I'll say is that what happens with coaching is it compresses time, and it increases speed. So that's what happens with coaching, if you're struggling with this one piece, and it is the single greatest objection I get and trying to tell people, you have to demonstrate scope and impact metric based resume. If you can't do that, then go ahead, play the game, because you're playing a commodity, just like everyone else on the shelf, you'll look exactly the same. You can play that game. It's a it's a statistics game, it's gonna take you a long time, it's gonna hurt, you're probably gonna end up broke by the end. And I know that not because I'm saying I want you to but because that's what happened to me. Why I created this process was I ended up broke $30,000 in debt after being laid off from a job that became practically extinct in the Great Depression. So what I learned here is after watching 20 years of applications, 20 years of applying, and then my own unemployment journey, and I realized that no one because I work, like the single greatest one job title, I work with this VP of HR, that our own folks inside of HR don't even understand how to do this. So this is not, this is not because something's wrong with you. There's not this is just something that we don't teach people. Nobody gave you the handbook on how to write a resume that gets you an interview that gets you multiple job offers. The reason why I wrote the book. The person who wrote the book is me, okay. And you have to have certain things, there are certain steps. There's eight core foundations to this. And that's another topic for another day of how you create what we call the purple squirrel. And the purple squirrel is what all recruiters are looking for. And it's like trying to find a unicorn. hard to find highly desirable. Everyone wants it. Now let's talk about the law of supply and demand. When supply is low, and demand is high. What does that mean for pricing? Really high, okay. But if there's a lot of supply, and not a lot of demand, which is the current marketplace for most people, you're going to get under employed, you're not going to be able to demand your worth. And the one thing that changes is as soon as you understand your narrative. Everybody have a wonderful day. Thanks again for joining me. Bye, everybody.

Episode 800:00I'm Lindsay Mustain, and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business, and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do. So I am going to be talking today about the biggest story that I get asked about, which is why in the world, I would leave Amazon. So we're gonna talk about that today. And as part of the career design podcast, it's important for me to be really clear about my integrity, and the things that I do to ensure that my alignment is always in what my purpose and my passion is around. And so that means that when things don't serve me, or when things are no longer 01:18beneficial for me, I walk away. And that is what I want to empower jobseekers to do that same thing. And it may and I would say, anybody who is employed, whether it's in your own business or not, that you should always consider that as being a huge part of this. Okay. All right. So I want to tell you the story about why I would leave Amazon. So let me tell you the story. This is back in 2016. And I had been courted by Amazon for about four years at this point. And they had been asking me about opportunities for a while here. And I was really flattered. But I knew that based on my experience, that Amazon was a place where you kind of dreams go to die, to put it lightly. And that's my impression was I was like, I don't want to cry at my desk, and I don't want to sleep under it. And that was my belief. And I decided to take an opportunity there that was contracted. And I thought I would just see, I would just see if it made sense for me to go there if I would even be a good fit. But I definitely wanted to know it was just I took a contract there. And I fell in love. I fell in love with Amazon, it was so different on the inside that I worked with an incredible group, but I was doing amazing things. And then they asked me to come on board. And so I joined them. And I got really, really well known for telling my story about job searching and being the most visible employee of Amazon. Before one day, I just walked away from everything. So why would I do that? Now, I've been asked this so many times, why would you quit Amazon, you were the most visible employee. And what that means is on LinkedIn, and I think there's a lot more people who are more visible than me now than I was the time but that there was more engagement for me as a person than Amazon as an entire company and more than Jeff. And so they use that to their advantage to help continue the success of what I consider being matchmaking and talent acquisition was trying to find the right candidates, align them to the right positions, okay. And I really did love my time with there. But I think we need to go back a little bit. And understand that, as a recruiter, I've already been in the place where I've also been an employee. So when I deal with job seekers, I'm not just talking from place like, Oh, this is what you should do as someone across the table. It's also I was in that same place in your same shoes. And I understand what it's like to be unemployed, to be worried about losing everything. And to be totally fearful. I understand that place. Because guess what, in the Great Recession, I was there right with you. In fact, I sat in the unemployment office, and I listened to a woman who had never ever, ever actually hired somebody Teach me somebody who's a seasoned recruiter how to job search. And the part that killed me was that I was doing everything she said, and it still wasn't working. That's what I knew something was wrong, and in desperate times desperate measures, okay. And so this is just a repeat of a past story that I actually had from when I was eight years old. And now I'm going to go back and I'm going to tell you a story about my life. And I'm going to say, it's very important for me to consider what in the in the light that I try to share in the world is to create a safe place for job seekers, where they don't identify that their past success, their scars, their failures are somehow part of who they are. Those are parts of your story. They're really interesting plot twists, but they are not who they are. That's not what defines you. That's not who you are. And so you really need to think about that. And so I'm going to tell you a little bit about my story because understanding where you come from understanding what someone's origin is, is a really important part of understanding who they are today, and who, what they've been through to become the person they are. So I want to go back about 20 years, 30 years ago, sorry, 30 years ago. And it's when I was eight years old. My dad was laid off of a job that he worked out for more than 20 years. And he went to work every single day. And he wore this gold watch, they gave him as a celebration of his tenure, they don't really do that anymore. And then there's like these words that kept like floating through our house, things like pink slip, I was eight years old, I had no idea what a pink slip was, okay? overqualified was this other word. And even fact, till this day, that word makes me feelsick. 05:48overqualified is the most bogus reason in the entire world tell somebody they didn't get the job. What it is, is if you tell somebody that you need to give them better feedback, first off, all you've done is basically said, I'm going to discriminating against you for being too qualified without really talking about what their true issue is, which most of the time, it's around some other story that this person believes about themselves. that's causing them to get that overqualified tag. But that is the worst possible way we could actually give somebody a story about being really good at your job and having consistency in your in your employment. My dad was the kind of guy who prided himself on being the breadwinner. He protected and took care of his family. And then it was all gone. Yeah, how many of you have been there? where everything was going fine. Your life was totally on track everything. What would we consider a normal, successful life was going right? And then everything falls out from underneath you. Suddenly, he had no place to go every single day. And day after day, life got really tough at home, my family, we ended up separated. My dad became my primary caregiver. And every day, he took me to school. And I watched how he struggled in his job search. Every day, I had a front row seat, to watching a man who prided himself on his ability to provide and protect and take care of his family, erode any self worth because of a story that said he was overqualified. Because when you lose your job, you're not just like, I lose my entire identity. And somehow, we've identified that somehow our worth changes because we're employed or not employed. And this is a story that you need to knock off. First off, because who you are, is not diminished by your ability to to get a paycheck right now, you will have ample opportunity to earn lots of money in your life that does not distinguish whether or not you are a good person, you are a good human, that your life is meaningful. Those things do not matter. That is not what they're going to talk about. When they read your obituary at the end, they're going to talk about the things that you did that were amazing. It's a North American thing, really, truly to say we identify as who we are as our jobs, whether when people have most time when we meet each other. We're like, what is it that you do as if somehow that's part of your self identity? I it's actually something I deliberately don't ask people what they do unless they're working with me, because I don't care. I care about what matters to them. Who are they about? What are they about? What are they passionate about, okay. We don't know how to uncoupled ourselves from our work, we seem to see them as one of the same. And when you have a big sense of pride in your work, and you don't have that anymore, you tend to feel like a failure. So it was really, really hard to watch a guy who had prided himself on being able to provide for his family, you know, absolutely not be able to do that anymore to go from, you know, this huge provider and manly man to becoming Mr. Mom and I lived off of things like grilled cheese, really good in spaghetti. And then I have a lot of pink socks. My dad was not the best homemaker. But he did the absolute best. And it was also very scary. One of the things we don't realize when we are job searching, and the stories that we tell in our houses has a really direct impact on the children and the spouses or partners that are in our lives. That means that when you are going through a job search, the people who are watching closest are the ones who love you. They want you to be successful. When they see you struggle, they struggle. Okay, guys, this is a really hard story for me to tell. So I'm just gonna tell you that my family split up we couldn't pay the bills. Our house went into foreclosure. And one summer I went to visit my grandma. And during that time, my dad got really, really sick about an employee for a couple years at this point. And he'd had terrible headaches, he was having terrible headaches, use a musician, and he played guitar. And he was having a hard time, his fingers would not play the, the notes that he wanted to. And he kept asking himself, he was already a cancer survivor and said, I hope it's not in my head. He went into the emergency roomwith a headache. 10:36And he walked outwith a scar from where they cut open his brain his skull, and found an operable brain tumor.They said they couldn't do anything. It was too far too far. brain surgery has come a long way, since then. But the kind of cancer he had still kills most everybody. 11:09But the part that really kills me is that he never found a job. He was laid off after 20 years on an employer. And he did everything right. And he still couldn't find a job. Okay, there's a reason my team told me to put two shoes here. So I'm, it's really important to be authentic into who you are. So I'm going to share with you my pain, because it's important for you to know, I'm not just a recruiter, and not just a dream job coach. I am a person who is the daughter of someone who was unemployed, and lost their life being unemployed, because of a system that is broken, because the things that we think we need to do to change our job search are not the right things. For example, I remember my dad, we went to like this discount, I don't know, it's like a, like a TJ Maxx for business or something. And we ended up there and he needed to what he felt he needed to do was buy a briefcase. And so we picked up the lease and beat up a briefcase that he could have. So he could be the perfect candidate.    12:21Folks,your padfolio and your briefcase and your resume are not going to get you your job. And when I look back now, I think and I see this from the lens of an eight year old girl, and all I wanted to do was help my dad. 12:36And soI'd like to any See, the things he focused on are the things we focus on 30 years later, still, it is still the same issue. It's the same issue I faced in 2008. It is 2021. And we still haven't fixed the problem. And somehow the people who are on the other side of this who are agree justly affected, believe something is wrong with them. 13:17And that's just not true. We like to do this thing where we say, oh, an HR, realigning resources re allocating, it's just business. Fuck that. Because you know what every single person you have on that spreadsheet and that FTP that is a person that is a heartbeat, that is a family. It is not a number on a spreadsheet, and it isn't just business, it's someone's life. My dad neverfound a job. 13:57I struggled until I figured this out. I struggled so hard, I almost lost everything. So when I come back to why I do what I do, it's because I don't ever want anyone to ever go through what my dad did. That is my real origin story. And then I don't want anybody to go through what I did as an adult. And then I don't want you to continue to repeat this story over and over again, where you feel like you are not in control of your career. When I know you can be you can do the right things that move your needle, you can correct the places so that you understand how to be in a place of your zone of genius where people will pay you top dollar as soon as you understand how to harness your superpowers. If you do that, you will align into what you were truly meant to do and people will pay you top dollar to do it. How do I know I've worked with 15,000 people now in the last three and a half years 15,000 people I've hired 10,000 people in four years. I To help more people, as job seekers that I did my entire career. In fact, I hire more people for Amazon or help them get hired now than I ever did working inside of that company. Something's wrong with that. Something is wrong with that. So here's what you need to know, you've got one shot in this world. And life is very, very short, we have zero clue when we're going to expire. 15:31Most of us are just trying to get by. But folks in that space, you're going to miss out on the now.So do something with your life so that when they tell your story, at the end of your days, it matters. My dad didn't get a chance. He was 47 years old.He's 10 years older than I am now. 15:56He never got a chance. So you know what I am here to do, tell his story, be his legacy and make my difference in the world. And you know what they told me, I couldn't do it. That's what I did Amazon. I got really well known for telling you why you will never even got a call back why you were treated like a piece of paper, a number on a spreadsheet. And it is because you are a number on a spreadsheet. That is not who you truly are. But that is what you are inside of a recruiting process. And this is why I am on a mission to destroy talent acquisition. I am on a mission to destroy human resources. And what I mean by that is not an employee human resources, but stop seeing human resources as a place of managing people's problems and start managing people's potential. How different is that perspective? How different is it when we start to see people for all of their gifts? And instead of saying you did this wrong, you did this wrong? Or this didn't go? Well, we say you know what, you're human. And I know you did all these other things. So how do we win together? And instead, we shut down? People who are amazing and incredible, because they make a mistake. We treat them as if they're nothing as if their life didn't matter. Your ability to be employed does not count against whether or not your life matters. Your life matters. Okay? Somebody desperately needs you. Right now think of three people who desperately need you in their life. It's like,what is the movie? It's one of my favorite movies, the black and white movie. 17:44Every time a bell rings, an angel gets its wings. You guys gotta help me. I can't believe I can't get this one. But the empower of one life. Maybe we're not all George Bailey. It's a Wonderful Life. That's what the movie is. We all make impacts. We all make impacts. Okay? It is too short. Your life is too short not to design your own career, it is too short to let somebody else decide what is good for you. So now what I teach people is how to completely get out of that system. use it to your advantage using the same tools of how I hire 10,000 people over my 18 year career. 18:26You know, people hate recruiters, I'm going to tell you, your recruiter is doing the absolute best they possibly can. a recruiter is managing somewhere between 20 and 40 requisitions with somewhere between 150 to 250 applicants now for most major companies, it might be 510 times that for the amount of applications. We are managing 10s of 1000s of candidates every single month. So if you feel like you're insignificant it is because you are one of many. So if you want a life that is unlike anyone else, I'm gonna quote Dave Ramsey here, you better act like somebody who is different than everyone else. This is what happened for me at Amazon, I decided to no longer be silent about a system that I had helped create, perpetuate and install at 25 of Fortune 100 companies. I was no longer going to sit by and not tell you the unspoken rules of the game. That is why I started speaking out and you know what? Amazon hated it. They hated it. Because you know what? They said, your LinkedIn profile. That's us. And I'm like, Oh, no, it's not. This isn't China. That is my real estate, not yours. In fact, your LinkedIn profile is the single greatest place of your professional real estate that's in there. It's gonna be on the top for search results. If you go Google your name right now it is yours. And the story you tell on your professional real estate or in your personal brand is your autobiography. It is your brand narrative. It is what creates equity and allows you to demand top dollar for what you do. So you think I was willing to hand that over or jeopardize my values? In order to fit into the mold, No, they didn't want me to tell you the secrets. And now guess what? I walked away from everything after they treated somebody so horribly, there were three of us on the planet to do this job to treat somebody so horribly. And it was one of the one of the candidates, the only woman that said, I would never work for you. And you say that you care about candidate experience. That was me, by the way. I don't think anybody else experiences like I do. And you know what I did, I cried. I cried. So much for that girl, for that woman. Because I watched the same thing that happened to my dad happened to her when she was the candidate of choice. And I realized that everyone is at a huge disadvantage inside of this process. There is a reason why I have gotten so much traction, there is a reason why we have been massively successful as a business. It is because I speak a truth that no one is willing to admit. It's time to recommend feel for their gifts and not as a commodity. That's exactly it. But the truth is, we're dealing with a broken process. So I made it my mission to help as many people as possible. And you know what, I stopped asking for forgiveness, or stop asking for permission to start asking for forgiveness. And it's what changed everything in my career. And when I realized that I can no longer help you guys from the inside of a company after being there and advocating for you. I walked away from everything, folks, I walked away from my stock, I had no money to invest. And I went on a prayer and rested on my laurels, that my values mattered more. And my impact in the world would not be contained. Because somebody else told me it was. 21:51I loved what I got to do at Amazon, I really did. But the truth is, you get to either empower your people to be the best they possibly can. Or you take that away, you either act as a bridge to help your people be more successful, or you act as a barrier. I'm going to tell you, 80% of the managers and I don't say leaders, because they're not managers out there put barriers in the way. Almost all organizations have zero clue how to create high performance and look at human resources as a profitability center rather than a cost center. If it's costing you money, it's because you suck at it. Okay, there's your reality check. If you empower people to do work that truly matters that aligns with their zone of genius, guess what? Money. So look at the companies that are doing that right now. Okay. So here's what I want you to know. You are not your job. Your worth is not determined by your ability to create a paycheck for yourself right now, that will come. I know that. I'm not worried about that for you. I know that after watching 15,000 people I work with in my company, I know that you can do this. But it's a very hard shift. And it's something that I'm no longer going to be silent about. I am no longer going to tolerate companies that treat candidates as disposable. I am no longer going to tolerate companies who create processes that actually limit marginalized voices, I am no longer going to endorse or support companies who do whatever they can to get as much money and as much effort on somebody while micromanaging them and disempowering them so that they go home and they kick their dog and hate their life. I'm no longer going to be about that because we deserve it better. Somehow, the human from human resources got lost along the way. And we have lost our way, we have lost our way. We forgot that people matter. And let me tell you, if there's never been a clear indication, this last year should have shown you how much people matter because guess what, at the end of your days, your work is still gonna be there. But your family is the one that's not you only have a limited amount of time with them. And you only have a limited amount of time in this body. Okay? So it is your purpose. You came here for a reason to make an impact and it wasn't just to go in, clock in clock out your work is your birthright is to do what you love to do be paid well for it and change the world that is your birthright in my honest opinion. And those that haven't gotten there, they just don't understand it. And that is why I'm going to ask for you now to go and follow me. Follow me so I can tell you this story. Because I'm here to help CEOs understand how people turns into profitability, not problems. And I'm here to help job seekers figure out how to go into a place of career power. So they go inside of a story and create or create their own story and their own narrative about their brand. So they Go inside of companies to create massive profitability. How is that not a win win? And why aren't we doing it now? I don't know. And that is the mission that I am on now to fix. So that's the story for today. And I want to thank you for listening to it because I know it's a little hard. It's a little emotional. But the truth is, this isn't about business. It's never been about business. That's a bullshit term, by the way. It's been about people always, because I never lost my humanity along the way. And I've watched a lot of human resource people do that. I've liked a lot of human resources, who got into the business of helping people and then disparage people behind their backs. They tell stories, they disempower them. They act as if like being triggered by somebody else's power, and they push people out doors. How many have you been there? I'm sure you have. This is my mission. And it is what I'm going into 2021 to do is to change these stories, because I'm no longer going from a bottom up approach. We're going from a top down, which means those transcendent, transformational high performance organizations, those are the people who are going to win in today's economy. They're the ones that are growing. They're the ones that realize that talent is a finite resource. You can't keep raising the bar and expect everybody not to beat it, and never help them become the thing that exceeds the bar. 26:27So that's my mission. And I want to thank you for tuning in and listening today.

 Episode 7 NotesLindsay 00:42Well, I am so excited today because I want to be talking to you a little bit about the illusions in job searching, specifically what to do when you're not qualified. So what I mean by that is that when you tend to see a job posting, you look at it and you go, “Oh, crap, I don't meet everything that is on this list. “, and it causes us to stop what we're doing, and to not take the next step. So, a lot of you are telling me that I have this experience, I don't have enough, or I am not sure it's the right experience. And so I want to walk you through what this is like on the inside as a recruiter. So, I'm going to introduce myself. Hi, I'm Lindsay Mustain. I'm the CEO of Talent Paradigm. And I want to introduce you to one of my lead coaches, which is Nicole Evans. Both of us have a ton of time in recruiting and talent acquisition. And Nicole at one time was actually my intern, this was six years ago. She worked with me at one company, I took her over to Amazon. And now we get a chance to work together in Talent Paradigm. And so I am so excited to share with you from two different perspectives of people who are actually in recruiting about what happens here. And so, a lot of times when we put up a job description, people take this as the Bible. And what I mean by that, is that this is black and white, there is no wiggle room, and this is what you must be in order to be qualified. Now, how many of you have seen some crazy job descriptions? I've seen a lot. Yes. And so this is where I'm like, okay, we use job descriptions. What happens when we use it? Okay, so what is the job description? Let's go to that part first.A job description is essentially the duties and responsibilities or tasks that you will perform on the job in the role. Now, how companies do this is that job descriptions are used almost verbatim as job advertisements. And so we do that, because we want it to be compliant with a lot of EEO or OFCCP guidelines. And we don't do a lot of work to actually make it attractive and exciting for someone to apply. It is literally a bulleted list. And I'll tell you, what we use job descriptions for internally is one, aligning pay codes. And we also do it to make sure that you are doing the work that we say that you should be doing on your performance review. And then the other part that we don't tell you is that we use it to performance manage you out when you're not being effective. And so this is what a job description is really there for and I have a really big beef around it, because it doesn't entice anybody to actually want to work for your company, it's just a really good description of what it is that you would do as if somehow like “reporting as necessary” is somehow an exciting way to attract your ideal client. But the government requires us and I'm going to talk about the United States in particular, so that wherever your location is, that might vary. But for a lot of businesses, we're required to post a job. Now , there's a lot of other things out there, that means that only 20% of jobs are actually posted. So I want you to really recognize that this is like when you look at the pool of all the jobs that are listed, I want you to think that that's just a tiny little puddle that you're fishing in. It's actually not, there's a whole ocean out there, but all you can see is a 20%. And then I want you to recognize that this is just a wish list. Okay, so let's talk a little bit about that. When we actually have an opening inside of a company at a high-performance organization - somebody needs really top talent, we don't sit around and hope that you fall into the right job description, okay? Because it's kind of like, “Okay, I need somebody who's amazing and fantastic, and I'm just going to go over here and I'm going to set a trap, or some sort of something to catch something and, I'm just going to put in my backyard, and I'm just going to hope that somehow, (it's like trying to catch a Bigfoot) Bigfoot is going to walk by through this hole at this exact time, at this one place in the universe at this specific moment.”It doesn't work, and it's why we actually don't use that strategy to find our ideal clients or our ideal candidates. We don't do that. We go out and we don't like the idea of being very passive, like “hope they like pie!” We call this the spray and pray by the way, like spray it out there and pray the right person comes along; it doesn't really work like that. High performance organizations and recruiting actually go out and hunt the right candidates. And so when people are like, “I'm not getting a call back,” I'm going to talk to you a little bit about the science behind this. But I want you to know that you're playing a game where you're destined to lose. Okay?So on average pre-recession, a job description would get 250 applicants, it used to be actually a couple years ago about 150, so it went up. Just by default, 1 out of 250 meant that you had a 0.04% chance if you applied to get the job. Okay, 0.04% chance. I don't know about those odds, but if you were giving me like a medical diagnosis, and you said, “You know what, you have some sort of infection, and here's something that I'll give you; it only works about 0.04% of the time.” I don't know about you, but that doesn't seem really good. Yes, it's not good. Not good. But this is how most people work. I'm actually I'm going to go back to a company that's called talent dot works. They did an actual study on some of their job applications. The average applicant for them, 176 is what they estimated on this, and they said that they defined 77% of applications are spammy. So what does that mean? A spammy means that they have a mismatch of skills. All right. So let me tell you why this happens. There's that easy Apply button, and there are people who just need to get their numbers in, and they're hitting that button, so they dilute the pool of good people because they just need to apply and they're not interested in the end result. Which is why, Employers, if you are making an easy Apply button, you are literally making your job more difficult. Stop it. Make it difficult for people to apply, that way you can actually get a qualified pool in there. If you make it easy, you're just going to get a whole bunch of crap, and I'm all over quality versus quantity; and I know because I've managed over a million resumes in my lifetime. So that's the first one, mismatch skills. The second thing is, and I'm going to say this is their verbiage not mine, dumb mistakes. Dumb mistakes, and this, I'm going to say 75% of people fall into the “dumb mistakes” category. Sorry, love you guys. There's a reason why I wrote a bestselling book about this. You don't include the basic information like your email, or your phone number, or any of the kind of contact information that we actually need to have that if you misspell things there, there's going to be some very obvious things are going to get you disqualified here. So mismatch skills, dumb mistakes, and then the last one was something spammy. Like you're a recruiter and you're trying to submit somebody else, or it's just it's not viable. Okay, so 77% so now we're going to say okay, so for the recruiters job, immediately 77% of people are not even close to qualified, okay? Not even close to qualified. Alright. So that leaves somewhere around 23% potential people that are qualified. And then how many of those people that apply, actually get an interview? Well, the number is around 3%. Okay. And then the chance of you getting selected for from the interview is somewhere a lucky 10 to 15%. If these sound like shitty odds to you, it's because they are. So here's why I'm telling you this. A lot of people won't tell you this truth, and it's the one thing I got really well known at Amazon doing was to tell you guys this. I would just be willing to tell you the inconvenient, uncomfortable truth, because it is a losing game; you're going to lose at it. And then somehow you're going to say, because I was unsuccessful in a game that has been rigged for me to fail, that somehow I am not worthwhile, or my worth is diminished. And that story just isn't true. And that's why we're here talking about them. Okay.All right. So, now we go to the idea of why don't other people apply who are more qualified, okay, so we created the easy Apply button, (guys, don't do that). Like, if you are job searching, you need to be intentional with this. So that's a whole other conversation. But when you go into this, I want you to remember that the list on our job descriptions is a wish list, right? And so we do something called required experience, at the very bottom. Required experience or competency. Sometimes we use those interchangeably. And the required experience - when you see these, usually the first three bullet points are things that we tend to need to have required. Okay. When I say “tend to”, I'm going to tell you a little bit of what that what that means. But we say it tends to need to be required, because these are the things that the government will assess whether or not we fairly screened people against, okay. And I‘ve had somebody ask me, “hey, how do you actually screen people?” Well, I'm going to tell you usually it's a first in first out, and it's totally subjective how many people that we screen. And the reason why is that just like every business is completely unique, so is every recruiting process. So we have standard things that we do, but the number just depends on the quality. So if we have 100 bad applications, then we're probably going to go to 125 when we review them, but however, if the first 20 people are amazing, and we spent the time to create an actual job description, that's exciting for people to apply, then that may be all I'm going to do out of the 250 apply. Just the first 25 because that was enough, which is again, first in, first out. If you're going to play this game you need to apply first, okay, so it's not the most successful way to do it. I'm just going to say that right now, this is a strategy for people who want to play at the lowest odds of success. So if you want to do the spray and pray as a candidate, this is how you do it. And I'm just telling you, because I want to be honest about what happens Here's how you get past this. So when we use the job description is just to cover basic qualifications. Now, as a high-performance organization, I'm going to go out and I'm also going to go look for that person on LinkedIn. Okay, I can also do it on Google. And we do something called a Boolean search string. And it just helps us define the parameters. If you've ever done this in a research paper, you might have gone to find content that you would put inside of like a paper and you would cite. The same thing happens actually when we go out and look for you all, which is where you want to pretend to be the candidate of choice. And when I say pretend, appear is more like the word, appear to be the candidate of choice. This means that you fit all the desired requirements for your ideal career opportunity, so that when a recruiter runs across your resume or your profile, they go, “Holy crap, we can't talk to Nicole, she needs to come here and work for us!” Okay. So that's the mindset here of this process. Now, if you are looking at a job description, and you're saying, “Well, I'm not qualified,” the first thing I need you to do is to check that assumption, okay? So, when you say I am not qualified, there's going to be some things on there that say a degree is required. Okay? So there's going to be some people that will be upset with me about this one. A degree is not required. There is no company that I have been in where we say degrees are required. And we require 100% of the time. Okay, there we go. That is not the case. Now, this is where I'm going to turn it over to Nicole. Because Nicole is going to tell you a story about being completely unqualified for the job that she ended up getting.Nicole 11:51That sounds crazy going back to it! When I had met Lindsay at Frontier, and she actually turned over to her next chapter into Amazon, I wanted to follow. A big part of that was because (a little backstory), Lindsay was someone who really helped me find my voice and my confidence, and really be able to shine out with my passion. And that's something that's so contagious and seeing where my next opportunity was, I had to follow that. That's where I landed with Amazon. So when I interviewed with Amazon, I didn't have a bachelor's degree at the time. I had just been working through finalizing getting my associates, and my main focus was really on my career experience. At the time, I only had a little bit of retail experience with GameStop, and my first job was at KFC. So I really didn't have a ton of HR/recruiting, I only had just a little bit from working with Lindsay at Frontier. So going to Amazon didn't have a bachelor's, I barely even had the recruiting experience, but a big part of what I learned with my time at Frontier and with Lindsay is the power of your narrative. Really just believing in my passion and having my career clarity. So when I went into Amazon, again, I did not have my bachelor's degree, and that was one of the requirements, and I didn't even have the full recruiting experience, but what I did have was my passion, and I knew exactly what I wanted next. I wanted to be able to go out and I wanted to expand on my recruiting experience, really go into my passion of meeting with people, building communities, and helping other people find their voice, and that all went into my narrative. So that's when I went in for the interview, I shared my passion and my narrative. And from there, I was able to land the opportunity. And I was able to really expand on my zone of genius. And I continued to expand on that as a recruiting coordinator, and I quickly led my own team as an RC captain. At that time, RC Managers were very new to my department within Amazon. There wasn't really a pathway for RCs to become an RC manager, this is actually quite a significant jump. This is the passionate area for me, and so I ended up creating a role. I used the power of my narrative to show why we needed this, why this is so valuable, so important, how I can take this to the next level. And it worked. And I was promoted to be the first RC Lead, leading a small team of recruiting coordinators. I helped over 15 recruiting coordinators promote into their passion areas within the tech side, Executive Assistants, Recruiters, HR Assistants, Learning and Talent Development, there were all kinds of amazing opportunities, and I was able to be a part of their journey and help them figure that out. And I loved it. I was promoted again into an RC manager which is also known as a Talent Acquisition Manager. I ended up managing a team that grew to 23 Recruiting Coordinators, and I continued to thrive helping more RCs and even new recruiters find their confidence and doing what they love. So I was really able to thrive and the power of that is all through, again, I was able to fuel my passion because I knew exactly what I wanted to do through finding that out with Lindsey. And I was able to carry that forward. Did I need a Bachelor's? No. Did I need all the experience? No. I was able to speak to that. I was able to find my way through and able to prove that. I've had my own amazing journey since then, and because Lindsay is so contagious, I had to continue to follow her, which is why I've ended up at Talent Paradigm.Lindsay 15:29So this is where the belief that somebody, and I don't want to diminish Nicole, because she is amazing. Like, there is a reason why we pick as we call it the best and brightest at Amazon. You really have to be the cream of the crop in order to come in. So the process - I like to say, unless you feel like you walked out without being run over by a Mack truck, at your interview process at Amazon, you likely didn't get it because they will interview you at an extreme level. So you do have to perform when you get in there, and Nicole's the perfect example of somebody who performed under that. So let me be really clear that hunger and enthusiasm beat qualifications every f**ing time. That's what it beats, every time. Okay, so there's a reason why Nicole was able to beat other people because she was enthusiastic, and she was willing to learn. And then the other secret is, she had a referral. She had an “in”. And so in fact, Nicole, you want to tell about your referral of inside of Amazon? Nicole 16:33Oh, it was you!Lindsay 16:35Oh I know, I meant like, you referred other people into Amazon, didn't you?Nicole 16:38Oh, that's right! My brother, actually. So fun little story about my brother (Sorry, Lindsay. I just I love you so much, my auto response was you!) So my brother actually went in to interview with Amazon and I was able to provide him a reference. But the thing was with him is he had that hunger as well, and that power. He became a Software Developer. And not to discredit my brother, I love him, but he came from a startup company and barely had a year. He also doesn't have his bachelor's, and he became not just an entry level Software Developer, but he was at mid-level, someone with three to five years of experience. He went in and, he showed them why he's passionate, why he was meant to be there, why they needed him.Lindsay 17:31I love that. So that that is exactly it. You're going to hear me talking about narrative a lot because it is your story to tell your place of power. Now you can tell the blooper reel, like, “I've been laid off, I've been fired, I've been this, I've been that,” or you can say, “I am this person with this amount of experience with these kinds of qualifications. Here's what I want to look for in my next job. I've had the luxury of having lots of opportunities to make the decision of what's best for me now.” That's a very different power position than somebody who comes in and is applying and hoping for that 0.04% chance of success. This is where the secret is around how you get inside of this process. You don't use applications, okay? So, take that time. Take that time and invest it in actually being very intentional in your career. So you can use applying as part of your methods, but there's some rules around that. Okay, so one, first in first out, you want to apply in the first four days. Ideally, you want to apply first thing in the morning, somewhere between 6 and 10 am. And the reason why is recruiter workflow says we tend to go for like, (this is what I teach my recruiters, how to go through is the first thing in the morning), and we go through them, and then we disposition them. That means we give like a, pass/no pass, and then we move on. We do this every single day. Now, they say you know not to apply, these are just stats, okay? So everybody is going to have something different. I'm talking about the entire entirety of all applying. You don't want to play on weekends, and you don't want to be at the tail end. Because again, first in first out, there's no reason why if you're the number 300 nobody's going to look at number 300. Okay, so you want to get in there very soon. Okay.Lindsay 19:06Now, the other thing I want to say, inside of the job descriptions is that the number one reason people don't apply. So there's a whole group of people who are amazingly qualified, and didn't even bother to put their name in the hat. Well, one, I would say, maybe you've gone and done the strategy of what I would tell you, which is really intentionally deciding what it is that you want in your career and then going for it, or perhaps you lacked confidence. So this confidence effect means that when women see a job description, if they are not 100% qualified, they tend not to apply. Alright women, knock it off. Men, if they are 60% qualified will apply. I'm just talking about in the industry with research, so that doesn't mean for individual people. I'm just talking about the entire data set. And the number one reason why they didn't do that is that they felt like they would not be qualified based on the job description. And they knew that they were going to fail, so they didn't even bother. Which I'm going to say that last part might be true. But here's the deal, women, I'm just going to give you the pitch here. There's a reason why there are more men than women who apply in the pool. That's just in general, we know that. And it is because if you have greater than 30% of the qualifications, women, I'm giving you this in particular, this is what the study says, is that if you're granted 30% of qualifications, it's just as good as if you had 90%. All right, so men, you can take it and run with it too. But women in particular, you have an added advantage here, you need to go and really think about applying even when you are not perfectly qualified, okay? And let me just tell you, the amount of times that we find somebody who is exactly qualified with everything else, every single thing in a job description, is none. It's none. No, it's completely bespoke to the person like when we come in, we will up level, we will down level, we will find a place for the right candidate, even on a whole other team in a different job. If we find the right person, and that's the one thing. I think people really think it's black and white, apply, hope to hear back interview, hope to hear back and you're in limbo land, and then get that rejection notice. And they do it hundreds, 1000s of times in some of the cases, and it just doesn't work. The reason why is it's not your fault, the system has been designed for you to fail. And I'm going to be honest, it's in my best interest for you to fail, because then I will pull down from all the people who are grossly under qualified to just get to the cream of the crop. But it's why your recruiter is exhausted, because they have 1000s of applicants who are not quality. But when you just apply with no rhyme or reason, that's diluting this whole process for everybody else. So you actually are hurting everybody in that, which is why you don't want to take the traditional approach and job searching. What you really want to be doing is appearing is what we call the candidate of choice, okay? This is also called the purple squirrel. Okay, so what is a purple squirrel? A purple squirrel is a term we use in recruiting all the time, and it's kind of like trying to find a unicorn, unicorn Pegasus, in fact we're going to go really extreme on this. It means the absolute perfect candidate who is the perfect fit for the hiring manager who will come in and be a slam dunk, and we would be stupid not to do everything in our power to get them on board. Now, how does that sound from a place of career power? Very high. So when somebody is really high up on the career power level, that means that they can demand just about anything they want. Because guess what? The people who are in high career power, they don't have just one option, they have multiple options. This is really what I teach people is how do you create this? How do you become the candidate of choice? How do you truly ascend to this place of career power, where opportunities are just at your door knocking? How do you do that? That's what we're working on in this process. So you need to really ascend to that place of career power. If you truly want to demand top dollar for your skills, if you want to completely create your dream job, if you want to be sought after by the highest talent or highest caliber companies that are out there, and you want to be the highest caliber candidate for them, that's what this process is. Thank you again for your time everybody. It was so wonderful to see you! Please like follow, share. Send me your friends! Bye! 

Lindsay  0:00  Well, I'm so excited about today talking to you on the career design podcast. So Chad, do you mind introducing yourself? Because you're a former recruiter turned creating your own recruiting agency. And I think you're hiring 100 people for this agency this year as recruiters correct? Chad  Yeah, absolutely. And thanks for having me. So, started out actually started out selling PEO. So we were doing outsourced HR to a company called Insperity. Still a partner with those guys. I think the world of them but working with a lot of small mid sized companies during that time and actually went after insperity went in house with a with a recruiting firm. So we did staffing, we did it accounting, finance, engineering, and after about a year and seven months with that firm, get the itch, the entrepreneurial itch that just, you know, doesn't allow you to sleep at night, and until you do something about it. And that's what, that's when I went off on my own. That was November 2015. Started Hazel teen and yeah, you're correct, we are hiring a number of people this year. And I like hiring in waves like big waves. So you can get a lot of collaboration within groups. And you know, people like seeing wins, hearing wins talking about wins and, and when people are down, they like talking within a lot, you know, a big group of people. And so that's why I like to hire a number of people at once. So that's a little little bit about our background Hazleton. As a firm. Chad  1:32  Specifically, we work with oil and gas companies. But we're branching out as we're bringing on a number of recruiters from different skill sets, we're going to be diversifying and getting into a number of different new markets this year. That's really exciting. So I'm gonna ask a question here, because I think for people who are listening, they believe right now people aren't hiring. I think this is proof that that's not true at all. It's not I mean, not just me, I mean, every company is hiring out there. And it's really just a mindset for you as a candidate, right? I mean, like, if you think nobody's hiring, nobody's gonna hire if you think everybody in the world is gonna hire. They're hiring. And so you just have to go into it like that. I mean, you don't want to go into it, thinking that, Oh, my gosh, Woe is me. Because here's the thing, out of all the jobs out there that are posted, that only represents about 5% of the market, 95% of those jobs out there are created or not posted, I mean, all my clients, they don't post jobs, they just basically retain us to go, hey, go do this for us. We're looking for this or confidentially, you think you can post a job if you're looking to replace somebody, you can't. And so anyway, you know, I say that recruiting industry? Well, no, I always say that I was like 20% of jobs are available posted. So you're telling me even smaller amounts. I'm like, when people go out and look at job boards, I was like, this is a good sample size. But this is not an accurate reflection of every opportunity that's available. It's just not possible. Yeah, no, I completely agree with you and look it. I think it's five years is 20. I mean, it's let's just call it somewhere in the middle. Lindsay  3:18  We're saying this is just one small slice of the pie. And that the majority of what we're looking at, or the potential job market is mostly hidden and unpublished is how I describe it. Yeah, absolutely. Well, I so we were talking last week, and what I was like, please come on my podcast is I wanted to talk to you about the idea here of when, because you've dealt with, you know, 1000s of candidates at this point now coming through your agency. And it seems like there is a gap between somebody who is really successful in their job search and someone who isn't. And I really, truly believe it comes back to a mindset issue. And you said, at this point, if you kind of let this time go by without actually taking strategic action in your job search, you're going to kind of miss out. So I'd love to know a little bit more about and I'm calling this episode, the investment that always pays off, which is the investment that's in yourself. So tell me about what you meant by that. Yeah, so I'm a big believer, as an entrepreneur, you know, I invest a lot of dollars in myself, and coaching and conferences, and I mean, you name it throughout the year, I mean, just a grotesque amount of money. Chad  4:27  From what I started my my recruiting firm to now, right? And I think as a job seeker, you kind of go into hibernation mode, you kind of go into saving mode. And that's really the time that you need to be investing in yourself, whether it's coaching, I mean, look, you don't have to get coaching from me, but go find somebody that you can actually talk to on a daily or weekly basis. Because, you know, here's the thing when you're when you're working with a group of people, you know, you can you go to work and you talk to them around the watercooler. Chad  5:00  cooler or have coffee within there's collaboration there. But when you get let go, or when you're out of work, maybe the company got bought, or I mean, there's a bunch of different scenarios, right? When you when you're out of work, it's lonely. Now, it's kind of like being an entrepreneur, you know, when you're an entrepreneur, you need a support staff. And when you don't have that, you know, depression can sink in, I mean, so just get somebody you can talk to on a day to day basis. And if they charge you to do it, then just pay them because here's the thing. And this is what I found, let's just say, Would you, okay, a scenario, let's just say somebody charged $10,000 for career coaching, okay, 10,000 bucks, you're just like, Oh, my gosh, I don't have a job. I don't, you know, I can't afford $10,000. Okay, but let's, let's think about it like this, okay, you're not getting anywhere in your job search right now. And you're used to making $10,000 a month, maybe you're an engineer, something professional, what have you, you're used to making $10,000 per month, you're not getting anywhere in your job search, it's been three months, so that, you know, you're not having somebody to talk to teaching you the right way. And I know, this is what you do, too. And so you're apparently amazing at it. And I know, it just met you, whatever. But like, let's just say you charge 10 grand, and a student comes in and says I can't, I can't do that they just wasted three months of their life, like just doing the same old thing. So that just cost them not only $30,000, because that's what they could have had if they were working. But it costs them benefits, it costs them peace of mind, it cost them their pride with their family, you know, having to tell their family, why, you know, having to discuss their face to the family, why they're still out of work. And so, you know, my thought is that working with a coach or working with a support staff, even if they charge you, you know, they're still going to save you a ton of money in the long run. Whereas like, you know, maybe you find a job in three months, as opposed to six months on your own as opposed to nine months. I mean, I've seen people literally go years without finding a job because they're doing the same old thing. They think that they're gonna post they think they're gonna apply to a job. And, you know, a recruiter is gonna reach back out to them. Well, let's just say that was the case. Okay, let's just say that you did. Chad  7:18  Let's just say you That was a case, right? And I know, I'm hogging the stage right here, but like, you know, Chad  7:25  go for it. Let's just say that was the case, write that out of the 5% of jobs that everybody is applying to, you got through, okay. You're one of probably 10 people that got through just to the to the interview, the phone interview with the recruiter, okay, now you have to have a phone interview with the recruiter. After that, if that goes, Well, you're probably one of five that gets a face to face. So your 20% that gets an offer. And not to mention that what if they find somebody internal, like after they interview those five people? What if they just say, Well, you know, what? Chad  8:03  How about we just promote somebody from with it? Yeah, right. So I don't like those odds, like you really, as a candidate, you really have to take back those odds. And it's through working with people like yourself, you know, working with people like me that actually know, the job market and what it takes to actually get noticed, in this crazy economy that we live in. So anyway, you have to invest in yourself, right? Just do it. It's hard. It's going to be hard if you pay somebody because, you know, when you're in that mode of like saving, saving, saving, like, how many more dollars Do I have until I have $0? Chad  8:41  You know, I know it's hard to just, hey, here's money, hoping that you'll get a job, but you have to do it. This is the time when you need to do it the most. So I like to equate the time when you've invested in yourself a lot of times, right? Like you went to school likely, I mean, I don't think anybody probably gets out of here without adding on some additional education. And the time where you're like, Okay, now I have to come out, I have to present myself at the highest level people were like, Oh, this is the time where I should really be frugal. Like, I'm going to, I'm going to make sure I want to step out and make my best impression. And I'm going to do it as cheaply as I possibly can. And when people do that, what do you think they do for offers, I mean, they get an offer for as cheap as they possibly can. So until you decide to expand your mindset that I'm going, I am going to the highest caliber candidate, I'm going to invest in myself. And in turn a company will see that same thing that I was willing to put in the time and effort into myself to elevating in my career. That is where I my people, I It baffles me, and they go years. And this is not to say for anybody who's stuck out there. And I'm not this is not a shaming measure. But the definition of insanity is doing the same thing over and over and over again. I mean, I have people who've been in this zone for years by the time that they start with me and I'm like, How much money did you lose? Because we're talking about people that tend to have six figure multiple six figure careers that are working with me. And so how much are you willing to sit on? How much are you willing to take that break from Lindsay  10:00  from work, and that's a really big hard thing for people to get their mind around. But um, like death, divorce moving job search, okay, like the likelihood of your stress and the job searching depression is so high. And it's incredibly isolating, you know, this job search process. I will say that when people come to me, they're like, what is it that you actually I gave you that you didn't even know you needed? Like, I was like, Oh, you think you need your resume, we'll cover that another episode, folks, you may get a resume. And in turn, what I gave them is placed for them to have support, and to be in proximity to success. So instead of having just on your own, like kind of trying to go this out on your own, think of like, almost like when you're, I don't know why this coming to the dog sledding, like imagine trying to climb a mountain without having a team of people with you, right? Like there's, you have, if it's just you, you're going to tire out, putter off on your own. But when you have a team with you, and you have momentum, that proximity to success allows people to go further and faster. And so I find that analogy. Yeah, that it's it's one thing where you don't want to climb this mountain by yourself, like there's a safe safety in numbers. Because the only time when we can really get very clear about who we are, is when we step outside of ourselves. And we need that feedback. And this is why if you guys have ever watched the TED Talk, like the power of coaching, and it talks about one of the best, like I think he's a cardiothoracic surgeon, and he is like the best with the lowest complication rates. And he still hired a coach and the coach, he came up with this, this surgery, he's like, I killed it, like I have crazy, like low complication rates. And the coach came back with pages of notes. And it's because it's little things that we set tiny course correction. And then I'm gonna say one more thing here, which is that I have a friend who's a pilot, and he said, if you if he comes, he's based out of flies out of La all the time. So he's says, If I was going to LA to Washington, DC, if I was off just three degrees, I would end up in New York City. And so you have to be very deliberate about where you're going. And of course, correcting instead of just throwing spaghetti at a wall. Yeah, no, I completely agree with you. And it's kind of like this, right? People talk about weight loss, people talk about fitness, right? And there's, there's so many books and resources on weight loss and fitness. But why is it that the people that get the maximum results, the most results are the ones that hire a fitness trainer, you know, it really is because of accountability, in my opinion. You know, that fitness trainer may not say something that you don't already know. Chad  12:36  You know, but they keep you accountable. And so that that's what I mean, me and my wife do CrossFit. And that's the reason we have to that we have to do that is because it is a coach telling us what to do to get results. And, and making sure that if if, you know, I put on some weight that is kind of borderline, you know, like, I can do it easily. But I don't want to challenge myself, they are challenging me, they're looking at me saying Come on, like what are you doing? You know, you know, you can do better? You know, and if you don't do that, if you just go by yourself, you know, you don't really have unless you're a person that's just absolutely crazy. The overwhelming majority of people would just do the easier way because it's easier, right? And you feel like you're doing something you're trying to justify. You know, that you're that you're Oh, well, this is okay. You know, I or like in a job search? Well, I you know, I spent an hour today on the job search. Well, what did you really do? You know, Did you really? Did you really hit it hard? Did you really call people cold? Did you I mean, there's so many things that you have to be doing to get noticed in this economy that a lot of people just aren't doing. They say they're doing it, but they're not working with anybody. And until I know they're doing it. I know they're not doing it, if that makes sense. So yeah. Oh, yeah. Okay. So why I want to be aware that we will try to get the podcasts in a shorter amount of time. So why don't you give me three things you think for the job seeker that's out there today, write three things that you would say would be a differentiator for them to change their job search success? Yeah. So I always I always, that's a great question. I mean, I like to start with LinkedIn, I agree with you. I think resumes are, you know, a resumes a resume. Like if you're if you, all you're trying to do is get in the door. Okay. And I'm gonna get to that in a minute. But thank you. Chad  14:29  So, if you get in the door, like you are, if we get in the door, we can tell our story, right. But it's hard enough. It is the hardest part is getting in the door, getting a seat at the table. And so I always like to talk about I talked about an optimized LinkedIn profile. Because everybody like when you reach out to somebody, even if you reach out to them cold on email, like they're gonna go look you up on LinkedIn, because they'll Google your name. And then the first thing is typically LinkedIn, LinkedIn within the top three results. Yes, exactly. Yeah, yeah. And so I like to have an optimized LinkedIn for Chad  15:00  profile. And you know, it starts with the cover photo, essentially, they can go to Canva, it's free resource, and they can optimize the cover photo with their contact information, their phone number, email, DMA, like, just how they get I like three bullet points and how they can add value to a company, because that's what a company really wants. I mean, your, your listeners have to realize that a company wants three things, how can you make the company money? How can you save the company money? And how can you improve a process, if you can do those, one of those three things, typically, you can have a really good chance of getting in with that company, or at least getting a foot in the door. And so you have to add that on your cover photo. And another thing that I like to talk about is volunteer experience. So if you're not volunteering, right now, you have to go out and volunteer. I mean, I've met so many people, and just donating my time and money. And you know, if you're in the same group, or organization, donating your time or money, you know, when you don't have a whole lot of money, you know, donate your time, right, you're out of work, or you're looking for a job right now, like just go, go spend time, or excuse me go spend a little bit of time with a group or organization. And you can put that now under volunteer experience when people search you and go to your LinkedIn profile, look down, who's to say that hiring manager is not involved in the same charity, you know, are involved in the same group. And so if you put those two and two together, you've got a lot of chance of getting in the door, or if you call that person, hey, I saw we are both I so we're both involved in Make A Wish Foundation. You know, I'd love to talk to you about that. And you know, but a lot of people go direct and just say, Hey, I'm looking for a job. Do you have any openings? Well, like, No, you failed before you even finished with that one? Yeah. 100% It's not rocket science, but selling on the first day. Chad  16:49  It's asking for the very first date. Yeah, it's like, hey, instead, Hey, can I buy you a drink? Or can I you know, take you to dinner? Mary. Hey, can I get married to you? Yeah. Do you want to marry me? Well, I know nothing about you. I mean, I don't I don't really know yet. But, but you know what I mean? And so that's the first thing I think, you know, LinkedIn is an amazing tool. If you haven't optimized, optimized LinkedIn profile. Anybody wants to I'm sure yours is optimized, go look at your Lindsay's or go look at mine. That's what happened. I optimized LinkedIn profile is. And then I always like a personal marketing video. So I don't know what you call it. But it's a video that candidates put together and they can tie it to their LinkedIn profile. Unknown Speaker  17:34  Okay, yeah, on the media section is a 32nd to a minute long video. Don't go crazy with this. All right. It's just a 32nd, two minute long, like, this is me, this is who I am. This is how I can add value to your company. That's it. Okay. And put that as a media section on your profile, I actually upload it to YouTube, because I can send the YouTube link, like I tell candidates, upload it to YouTube. So you can send the YouTube link in an email. Here's the problem with that, like, like, I don't want to discourage people from doing that. But you have to call the person saying, Hey, I'm going to send you this email, it's going to have a link to it. That's not a virus link or anything like that. Because a lot of people won't, you know, open links, but anyway, but you have it there, so they can easily click on it. And they can see eyes and teeth. I mean, that's what people want to see. Chad  18:25  Yeah. Chad  18:27  Yeah. Chad  18:29  I love it. People want to put a face with a name, right? I mean, like, and so look, Chad  18:37  I hear a lot of people tell me that, look, I don't want to get on camera, I'm afraid that camera will get over it. Okay, you have to put yourself out there. Because look, if you get a job interview, you're gonna, you're gonna get on camera, like you're in that job interview, you're in person, so why not show them who you are via video. And so just look, it's tough to do but take your phone out, record a video just like this a selfie video if you want. That's all you need. The raw, the more raw, the better. You know, people want to see who you really are. And then I that's too and then I guess a third thing that I would say is you have to start reaching out to people cold. You know, like, just introducing yourself. Like you have to I mean, like take a list of companies, like you have all the time. Like, okay, I know there's a difference between a person working and looking for a job and a person's out of job. If you're out of work. Your new job is to find a job. Okay? Like that is that is your job. So if you you know, I talked about it in another podcast. If you got to work at 8am. Like your new job is to get to work at 8am. Maybe you don't work eight hours. That's pretty tough to do, right? looking for a job for eight hours, but you know, you really have to treat it like it's your job, shave shower, get ready. Maybe Chad  20:00  You put on a suit because you feel like you can conquer the day at 8am. Like, don't, you know, cuz if you if you kind of, if you kind of discount that you get get up, and you think about the day and it's like, oh, well, maybe I'll get up and search Well, it's like nine o'clock and you haven't had coffee yet because you slip in, and you have coffee. And now it's 1030. After you've kind of, you know, looked at your phone and watch TV, maybe watch the view, or Chad  20:29  the price is right or something like that. And now it's noon, and you haven't done anything, you haven't even showered, you haven't shaved, you haven't done anything, or you haven't, you know, if you're a woman put on makeup, your guy shave, whatever it is, like, do what you would do if you were working. Alright. And, you know, it just sets you up. I like to listen to music. Like when I get up in the morning, and I get in the shower, a mute, like and you can. So Chuck, he needs a job podcast, I was just on it. It has my playlist. And anyway, one of my playlists, one of my songs on the playlist is thunderstruck from AC DC. Yeah, I like that song. It just gets you going, right? It's just like, Alright, I'm getting ready for the day, I'm gonna knock this day out. And that's what you have to. That's, that's, that's the mentality you have to have. As a job seeker is like, today is the day today is the day I'm going to get in the door with somebody, I don't care who it is. on your board, you see this board, on your board, you need to write or whatever you do, I will get in the door with somebody today. That's your only goal doesn't matter how you get there, I will get in the door with somebody, you have that goal and you you become hyper focus. And so you know that that is a long way of going around. You need to reach out to people cold every single day. Because I cannot preach? Oh my gosh, yeah, I was like if you just were to do this one thing like this is what changes the job seeker from very passive in their job search, like meaning they're just kind of like a passenger waiting around for somebody to hopefully find them like buried treasure. Lindsay  22:06  And that's just not going to happen unless we really intentionally think about what we do. So I love I saw my tie back to some of the things I talked about superpower trifecta. That's what I love to see that on your LinkedIn profile cover photo, that's, that's truly what like what is the strengths that make you unique to anybody else, understanding your personal value proposition and what it is that you have to offer. This sounds like that's that video that you're talking about. I love that idea. And the volunteer work. And then the last thing is really been intentional about where do I want to go? in my career, if I think about this, truly, what do I want, we stop, we don't we're like, we just need a job. Dude, if you just need a job, go to Safeway, okay? Like, cuz that's, that is not the mindset that you need. The mindset is, I want a job that allows me to be successful in all of these skills, especially the things we just talked about being on your LinkedIn profile. That's the kind of job we want. We're not looking for any job or every job we're looking and in order for us to do that we really need to be thoughtful about where we want to go and how we present ourselves. And then we tell the story that allows us to be qualified for that thing. Okay. I think people get a lot of their own way. We're like the resume, I don't have this education. And I can't speak French, I can't jump out of an airplane. None of those things matter. None of those things matter when you're the right fit. And this is where like, I'll ask you one question. When people come out of interviews, the question I asked was, like, was Lindsey, the most qualified candidate of the entire pool? The question is never that the question is, did you like them? Yeah. Did you like them? That's it. Okay, so we got out of your own damn way. That's pretty much what I have to say about this one. Yeah, that's so true. Yeah. It's so true. Yeah. And, you know, I, it's just crazy. Because, like, if you're not, well, first of all, if you're a salesperson, and you're trying to get a sales job somewhere, and you're not reaching out to people cold like you're doing yourself a complete disservice, because that's what they want to hire you for. And so if you can just reach out to 100 people, like I guarantee you're gonna get like 20 job offers, because, like, they're seeing, oh, wow, if he can do this on a job search, like, this is what I want to hire him for her for, right. And so anyway, I would just get if you're a salesperson, that's one thing. It's harder to do that with accountants and engineers. I don't know if you work with, you know, accountants. Yes. I definitely have lots of lots of tech folks, too. Yeah. Yeah. I mean, you just have to get out of your shell mail because you're used to working internally, there's not a whole lot of client-facing if there is client-facing it's very minimal. Chad  24:38  And now, in your job search, basically, we're asking you to sell yourself, we're asking you to get out of your comfort zone. And so you may find, you may find that what I really like about this is candidates may find that they actually really do like sales. They like talking to people and if you can get an accountant or an engineer to love sales, Chad  25:00  They absolutely kill it. Like it's insane how much money and how much success they can have. Just because their mind, you know, is I mean, they're just so smart. You know, from an engineering tech what I mean whatever if they could just learn to sell which this job search is teaching them how to sell and get out of there, get out of their own Lindsay  25:22  people how to sell and how to build authentic relationships. That's it. The thing is they're selling ideas creating massive buy-in. This is what makes people leaders inside of companies when they understand how to create buy-in at the table when they're having. Yeah, I love that. Yeah, absolutely. Okay, amazing. Well, this has been so enjoyed our conversation. So you are hiring. So I want to give people a chance to connect with you. Well, if they wanted to, what would be the best way to reach out to you? Yeah, so actually just shoot me a note. Well, they can go to careers at Hazelton advisors calm, they could just put podcast just put podcasts at the top that you tell me that you listen to Lindsay's podcasts or you know, something like that. But careers at Hazelton advisors comm podcast, you send your resume over to that. I also like the video too. So this is what I would highly recommend. If you really want to stand out, shoot me a note on LinkedIn, I'll connect with you. And then in Oh, this is another thing we didn't talk about. But in the mobile app, you can actually send a video you can't do this on desktop, LinkedIn. But on the mobile app, you can send a video, send me a 32nd to a minute-long video on why essentially why we should hire you. So you know what value you can add to the organization. That's really the only thing I look at is how can you add value to my organization and our goals and our vision of the company. So anyway, that Yeah, reach out to you, or career. So now if you're brave enough to go out there and seek it out and be willing to call your shots, reach out to chat because this is the differentiator between the people who are high performance what we call high performer, high caliber candidates, purple squirrels, and the rest of the world because the difference is a 3%. Like there's the 3% the rest of 97% plays in the lower level. The rating The next stage is how you do it. Thank you so much for your time today. This has been amazing. Yeah, thank you for having me. There's been a lot of fun. I look forward to doing it again sometime. Awesome. Thank you so much. See ya.