Join Brianne West, environmentalist, social entrepreneur, and founder of Ethique and Incrediballs, as she dives deep into the world of 'sustainability'. "Now, That's What I Call Green" demystifies the myths, shares the science, and helps you navigate the world of sustainability. For those curious about the environment and eager to make a difference, this podcast is your compass to navigating the (overdue) green revolution. Tune in for a non-judgmental, evidence-based approach that champions progress over perfection and empowers you to make informed, guilt-free choices for a brighter future.
Are you tired of arguing about climate change with your uncle, or your co-worker, or that weird person online?Welcome to the club. Now, if you really want to keep banging your head on that wall, I'm not here to stop you, but I am here to try and give you some facts that might help - because even though you are almost certainly not going to convince those people, it is often worth trying to combat some of that misinformation.You are probably not going to convince the guy who thinks that all scientists are evil and funded by, like, solar - but that's not really why we do it. Misinformation is fricking annoying, and it spreads four times faster than facts. But most importantly, it also stops us doing what we need to do to stop the planet heating up and boiling the oceans. Every fraction of a degree makes a difference. So today, for this episode of Microgreens, I thought I would talk about some of the myths I see quite often in my comment section, parroted by climate change deniers - but also how you can talk about things like climate change a little bit more effectively.Let's talk about: The term 'climate change denier'How the scientific process works and how to know who to trustHow and why climate change became so politicisedHow fossil fuel companies hid the evidence of climate changeThe various myths and why they are falseFind our full podcast via the website here: https://www.nowthatswhaticall.com/Instagram: https://www.instagram.com/nowthatswhaticallgreen/You can follow me on socials on the below accounts.Instagram: https://www.instagram.com/briannemwest/TikTok: https://www.tiktok.com/@briannemwestLinkedIn: https://www.linkedin.com/in/briannemwest/For our latest big project, find out more about Incrediballs here: https://incrediballs.com/
We are officially out of time to prevent hitting 1.5 degrees. Yep - earlier last week, the World Meteorological Organisation said that we are going to hit 1.5 degrees of global heating by 2027, which is just two years away.So I thought we'd have an episode about what that really means - because what actually changes at 1.5 degrees? And what happens if we go beyond that?In this episode:Why scientists identified 1.5 degrees as a milestoneWhat a 1.5 degree increase will actually causeWhere we are today with global heatingThe damage to the oceans and natural world from global warmingWhy a 1.5 degree change is now baked inWhat terrifying things happen at 2 degreesThe places that could become uninhabitable in the next few decadesThe huge impact on cities and the losses we can expect over the next 80 yearsThe big impacts on crops, people, and health at 2 degreesThe economic impact we can expect from climate change over the next few decadesWhat happens at 2.7 degrees, which is expected by 2100Why I don't think this will be our futureThe single most powerful thing you can do to prevent this dark futureEpisode Sources:World Meteorological Organization (WMO) – Global Annual-to-Decadal Climate Update 2024https://public.wmo.int/en/media/press-release/global-temperatures-set-reach-new-records-next-five-yearsNASA Earth Observatory – “Earth Is Storing More Heat” (summary of Cheng et al. 2023 Earth-energy-imbalance work)https://earthobservatory.nasa.gov/images/152431/earth-is-storing-more-heatvon Schuckmann, K. et al. 2023 – “Heat stored in the Earth system: where does the energy go?” Earth System Science Datahttps://doi.org/10.5194/essd-15-1675-2023Cheng, L. et al. 2023 – “Record-setting ocean heat content and Earth system imbalance in 2023.” Advances in Atmospheric Scienceshttps://doi.org/10.1007/s00376-023-2385-2Dessler, A. E. 2021 – “Water-vapour feedback.” Annual Review of Earth and Planetary Scienceshttps://doi.org/10.1146/annurev-earth-082420-064024Copernicus Emergency Management Service – Rapid Mapping EMERG0325, Emilia-Romagna Floods (2023)https://rapidmapping.emergency.copernicus.eu/EMSR632Bureau of Meteorology (Australia) – State of the Climate 2022https://www.csiro.au/state-of-the-climateNIWA – Climate-change projections and extreme-rainfall trends for New Zealand (2024 update)https://niwa.co.nz/climate/research-projects/climate-change/extreme-weatherNOAA Coral Reef Watch – Global Coral Bleaching Event Status Update, April 2024https://coralreefwatch.noaa.govGatti, L. V. et al. 2021 – “Amazonia as a carbon source linked to deforestation and climate change.” Nature 595:388–393https://doi.org/10.1038/s41586-021-03629-6Trathan, P. N. et al. 2023 – “Climate-driven population decline of emperor penguins.” Communications Earth & Environment 4:148https://doi.org/10.1038/s43247-023-00772-3Met Office (UK) – “One billion people face deadly heat stress at 2 °C warming.” Press release, Oct 2021https://www.metoffice.gov.uk/about-us/press-office/news/weather-and-climate/2021/cop26-heat-stressIPCC – Special Report on Global Warming of 1.5 °C (2018), Chapter 3https://www.ipcc.ch/sr15/IPCC – Sixth Assessment Report Synthesis (2023)https://www.ipcc.ch/report/ar6/synthesis-report/University of New South Wales – West Antarctic ice-sheet collapse threshold study (2022)https://newsroom.unsw.edu.au/news/science-tech/west-antarctic-ice-sheet-may-have-passed-point-no-returnProject Drawdown – “The Powerful Role of Household Actions in Solving Climate Change” (2023)https://drawdown.org/insights/the-powerful-role-of-household-actions-in-solving-climate-changeFAO – “Climate change could push 183 million more people into hunger by 2050.” News release, Sept 2021https://www.fao.org/newsroom/detail/climate-change-could-push-183-million-more-people-to-hunger/enWorld Food Programme – “What if the world warms 3 °C? Hunger and the climate crisis.” 2022Find the rest of the sources on our website and Substack!
There's a worm that shoots out glowing green slime, a squid that can turn itself invisible, and a fish that literally walks on land. To celebrate World Oceans Day last week, today's episode is all about the ocean's weirdest and most wonderful creatures.I'm joined once again by Melissa Márquez - an amazing marine biologist, shark scientist, and science communicator. She's been on TV, given TEDx talks, written books - she's just awesome. If you want to learn more about her, make sure you check out our main episode released earlier this week.But this week, we dive into the weird and wonderful of the ocean.In this episode we talk about:A fish that can walk on land (yes, really!)A squid that can turn invisible by bending lightA worm that fires out green slime like something from a horror filmWhy jellyfish are older than dinosaursHow a pufferfish creates the most delicate art on the sea floorA sea slug that steals genes from algae and uses photosynthesisHow ocean creatures are inspiring new technologies and materialsWhy these species might disappear before most people even hear about them“Some squids don't just hide, they actually turn invisible by bending light around their bodies.”“This fish literally walks on land… it's like evolution just gave up and said, ‘sure, go for it.'”Episode Sources: Blobfish deep-sea morphology: https://www.nationalgeographic.com/animals/fish/facts/blobfish Humboldt squid size, colour flashes and behaviour: https://en.wikipedia.org/wiki/Humboldt_squid Bigfin (Magnapinna) squid fact-sheet (NOAA): https://oceanexplorer.noaa.gov/okeanos/explorations/ex2107/features/bigfin-squid/bigfin-squid.html Goblin shark protrusible jaws: https://www.sciencefocus.com/nature/goblin-shark-factsGulper (pelican) eel with bioluminescent tail: https://www.bbc.com/earth/story/20150608-the-scarfaced-eel-with-a-giant-mouthBobbit worm ambush and size: https://www.wired.com/2013/09/absurd-creature-of-the-week-bobbit-worm/Giant isopod fasting ability: https://www.nhm.ac.uk/discover/giant-isopods-curious-crustaceans-on-the-ocean-floor.htmlBlack seadevil (Johnson's abyssal seadevil) deep-sea video: https://www.sci.news/biology/science-black-seadevil-anglerfish-02294.htmlSea pig cloacal breathing and pearlfish commensalism: https://en.wikipedia.org/wiki/Scotoplanes_globosaMore About Melissa. Follow her on Instagram.Find our full podcast via the website here: https://www.nowthatswhaticall.com/Instagram: https://www.instagram.com/nowthatswhaticallgreen/You can follow me on socials on the below accounts.Instagram: https://www.instagram.com/briannemwest/TikTok: https://www.tiktok.com/@briannemwestLinkedIn: https://www.linkedin.com/in/briannemwest/For our latest big project, find out more about Incrediballs here: https://incrediballs.com/
June 8th was World Oceans Day, and if you listen to this podcast, you know this is a day I am very much here for - because I am obsessed with the ocean… for good reason.But rather than going on about it myself, for this episode I thought we could celebrate World Oceans Day with the help of another ocean obsessive: Melissa Cristina Márquez.Melissa is a marine science education expert based in Australia, and is known as "the most enthusiastic shark scientist" people ever meet. Her work has been featured in Science, NPR, Vogue, Allure, InStyle, GQ, Seeker, Popular Science, and showcased on Disney+, BBC, National Geographic, Discovery Channel, Acciona, and Good Morning America.As well as being a scientist and educator, Melissa is also an author of children's books including the Wild Survival series (Scholastic) and Mother of Sharks (Madre de los Tiburones), with her latest, Sea of Constellations (Océano de Constelaciones).In this episode, she shares:Her background and how she got to be on the Discovery ChannelWhy we need diversity in scienceThe integration of Indigenous science into Western science - and how it worksHow to tackle constant misinformationHer favourite thing about sharksHow to stay hopeful during a bleak time in the ocean worldThe importance of ocean education and being a steward of natureThe importance of interacting with nature from a young ageKey Quotes“If we're going to coexist with nature again - how we used to - we need to be a part of nature again, instead of apart from it.”“Science, in order to be effective and actually benefit people, needs to serve the people it's trying to benefit.”Find our full podcast via the website here: https://www.nowthatswhaticall.com/Instagram: https://www.instagram.com/nowthatswhaticallgreen/You can follow me on socials on the below accounts.Instagram: https://www.instagram.com/briannemwest/TikTok: https://www.tiktok.com/@briannemwestLinkedIn: https://www.linkedin.com/in/briannemwest/For our latest big project, find out more about Incrediballs here: https://incrediballs.com/
Imagine a fungus slipping into your bloodstream, hijacking every single neuron and freezing you alive while it knits its own flesh with yours.If you were an ant or a spider, that could be you — but thankfully, Ophiocordyceps doesn't (yet) affect humans.In this Microgreens episode, we're peering into the terrifying and slightly creepy world of fungi.In our main episode, we covered why fungi are important. Today, we're getting into their dark side...In this episode I share:What the bleeding tooth fungus is and what it doesThe real-life zombie fungus and why it won't affect humans any time soonHow glow-in-the-dark mushrooms workWhat the dead man's fingers fungus isThe potential health benefits of lion's mane mushroomsWhat slime mould is and why it can moveEpisode quote:“In fact, we are closer related to fungi than they are to plants.”Episode sources: Hydnellum peckii overview and atromentin info: https://en.wikipedia.org/wiki/Hydnellum_peckii Zombie-ant fungus life-cycle (National Geographic): https://www.nationalgeographic.com/animals/article/cordyceps-zombie-fungus-takes-over-ants 50-million-year fossil zombie fungus: https://www.sci.news/paleontology/allocordyceps-baltica-09786.htmlFungal bioluminescence pathway transferred to tobacco (open-access paper): https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7681015/ Dead man's fingers ecology note: https://purduelandscapereport.org/article/dead-mans-fingers/Lion's mane (Hericium) neuro-protective review: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5987239/ Slime-mould maze-solving experiment (Nature 2000): https://www.nature.com/articles/35035159
Without this one thing, every single thing you know and love would disappear. Soil would fail, forests would starve, antibiotics would, well, vanish, and your morning coffee, bread, beer, and even chocolate would be gone. The thing I'm talking about is everywhere. It's probably in your lunch. It's almost certainly in your lungs. It's in your sourdough starter, your compost heap. Got a clue yet? Most people don't actually know what these things are. I'm talking about fungi. Fungi are not plants, not animals, not bacteria — they're something else entirely. And they're really, really old.They're older than dinosaurs, older than sharks — they might even be older than plants, depending on how you define a plant.Today, I'm diving into something I'm actually violently allergic to: fungus. I'm covering everything from what fungi actually are (because it turns out most of us have no idea) to why they might be the most important thing on Earth… ish.In this episode I share: What prokaryotes and eukaryotes areWhat fungi actually areThe different types of fungiHow fungi moved from ocean to land and began a symbiotic relationship with plantsHow fungi can decompose almost anything — including radiationZombie fungus (and whether we should worry)How fungi reproduceWhy they're incredibly usefulSome of the annoying and dangerous things they doHow we might use fungi to help fix the planet.Key quotes:"Fungi are more closely related to us than to plants.""Turns out plants talk way more than you think they do."Sources: Billion-year-old fungal fossils (Nature 2019): https://www.nature.com/articles/s41586-019-1217-0Armillaria “humongous fungus” 9 km² individual: https://www.scientificamerican.com/article/strange-but-true-largest-organism-is-fungus/Prototaxites 8 m Silurian-Devonian giant: https://www.science.org/content/article/ancient-giant-fossils-may-be-world-s-oldest-known-terrestrial-fungi90 % of plants with mycorrhizae (Nature Scitable): https://www.nature.com/scitable/knowledge/library/an-ecological-and-evolutionary-perspective-on-mycorrhizal-24286790/Mycorrhizal carbon sink 3–7 Gt CO₂ yr⁻¹ (Science 2022): https://www.science.org/doi/10.1126/science.abf3457Penicillin discovery background (Nobel Prize): https://www.nobelprize.org/prizes/medicine/1945/fleming/facts/Statins from Penicillium citrinum (review): https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5958453/Cyclosporine discovery story: https://pubmed.ncbi.nlm.nih.gov/7568434/Psilocybin phase-II depression trial (JAMA Psychiatry 2021): https://jamanetwork.com/journals/jamapsychiatry/fullarticle/2787297Plastic-eating fungus Pestalotiopsis microspora (2011 study): https://pubmed.ncbi.nlm.nih.gov/22269855/ CDC overview of Candida auris drug resistance: https://www.cdc.gov/fungal/candida-auris/Chytrid fungus amphibian decline paper (Science 2006): https://www.science.org/doi/10.1126/science.1125069Mycoremediation and mycofiltration review (Biodegradation 2018): https://link.springer.com/article/10.1007/s10532-018-0914-8Find our full podcast via the website here: https://www.nowthatswhaticall.com/Instagram: https://www.instagram.com/nowthatswhaticallgreen/You can follow me on socials on the below accounts.Instagram: https://www.instagram.com/briannemwest/TikTok: https://www.tiktok.com/@briannemwestLinkedIn: https://www.linkedin.com/in/briannemwest/
Leaded petrol has made us measurably dumber.Scientists suspect that leaded petrol has also made us more aggressive and of course it kills people as well. And the same guy who put lead in fuel also created a miracle refrigerant that tore a hole in the one thing that protected our planet from runaway radiation from the sun. This is the first of our Microgreens episodes where I spend a short amount of time answering your questions, or talking about something that may not get a whole, full episode.For the first episode I wanted to talk about the guy who really f*ed the planet twice.In this episode I share:The story of Thomas Midgley Jr.The issues with cars in the 1920s and how Thomas fixed itHow lead got added to petrolThe repercussions of lead in petrol started rapidlyWas Thomas Midgley really to blame?Thomas's second F up – the problem of leaking fridgesUnderstanding the science around lead and why it's so harmful to humansWhy Freon was Thomas's solution to the killer fridge problemThe science behind Freon and how it destroyed the ozone layerThe Montreal Protocol and the healing of the ozone layerKey quotes:"Epidemiologists have since pinned a global loss of IQ points to this very factor""Higher lead levels also correlate with spikes in violent crime""A UN campaign only just got the last countries out of leaded fuel in 2021""Back in the 1920s fridges killed people""The only reason our planet is habitable at all is because the ozone layer prevents about 90% of that radiation from reaching the earth's surface"Find our full podcast via the website here: https://www.nowthatswhaticall.com/Instagram: https://www.instagram.com/nowthatswhaticallgreen/You can follow me on socials on the below accounts.Instagram: https://www.instagram.com/briannemwest/TikTok: https://www.tiktok.com/@briannemwestLinkedIn: https://www.linkedin.com/in/briannemwest/For our latest big project, find out more about Incrediballs here: https://incrediballs.com/
Most of the cabs on the streets of New York back in 1899 were electric, so why did they disappear? And why has it been so hard to bring them back?In this episode, I am diving into the history of electric vehicles to reveal why a cleaner, quieter, and generally better technology got stamped out almost as quickly as it arrived.This is part of our series, “Inventions That Changed the World”, and I think you'll find it very eye-opening.In this episode, I share:The early history of the electric carWhy electric vehicles vanished for almost a centuryThe 3 players that were quietly steering the EV off the roadHow EVs made an attempted return in 1990What stopped the EVs in the 1990sHow the emergence of Tesla influenced the latest EV surgeSome of the myths around EVs that influence people's hatred of themWhat's being done to stop the atrocious slave labour in EV productionKey Quotes“EVs are better, end of story.”“In Aotearoa, 12% of our cars are electric.”“Most of the cabs on the streets of New York back in 1899 were electric.”Find our full podcast via the website here: https://www.nowthatswhaticall.com/Instagram: https://www.instagram.com/nowthatswhaticallgreen/You can follow me on socials on the below accounts.Instagram: https://www.instagram.com/briannemwest/TikTok: https://www.tiktok.com/@briannemwestLinkedIn: https://www.linkedin.com/in/briannemwest/For our latest big project, find out more about Incrediballs here: https://incrediballs.com/
Fast beauty may look pretty on the surface, but there is a massive catch; the real cost of keeping up with these ever-changing trends, to people and planet. I'm having a chat about the not-so-pretty side of fast beauty – from the piles of plastic packaging to the pressure on our planet. I've got some stats that might just make you rethink that next 'must-have' beauty buy. But don't worry I do get it, and there are ways to buy beauty products you love, without so much impact. It's about finding that sweet spot between staying trendy and being a true kaitiaki.In this episode I talk about: What fast beauty is and how it took over the industryHow social media fuels trend cycles and overconsumptionThe environmental impact of beauty packaging and wasteWhy “natural” doesn't always mean sustainableThe hidden water and resource footprint behind beauty productsWhat fast beauty means for ethics, labour, and ingredient sourcingThe difference between cruelty-free and vegan (and why it matters)Why we buy more than we use - and what that really costsWhat to look for in truly sustainable beauty brandsHow to shift your routine without giving up what you loveThe one thing you can focus on to make your beauty routine more ethicalWhy your spending power matters more than you thinkFind our full podcast via the website here: https://www.nowthatswhaticall.com/Instagram: https://www.instagram.com/nowthatswhaticallgreen/You can follow me on socials on the below accounts.Instagram: https://www.instagram.com/briannemwest/TikTok: https://www.tiktok.com/@briannemwestLinkedIn: https://www.linkedin.com/in/briannemwest/For our latest big project, find out more about Incrediballs here: https://incrediballs.com/
You've probably heard of vitamin B3. It's a molecule that's in your cells right now, quietly helping keep you alive. It goes by other names such as nicotinamide. You've also heard of niacinamide, particularly if you're a skincare girly on social media.Sometimes it's just called vitamin B3, or occasionally you will see NAD plus booster.It's all largely the same thing. Kind of.I wanted to have a chat about this particular ingredient because it's one of the many pieces of magic in Incrediballs, my new drinks start-up, which launches next week, so I know a lot about this ingredient.But I also want to talk about it because it's kind of a symptom of the massive wellness industry, which is actually about three times larger than pharma. So is it just hype, is it actually useful or does it just give you really expensive wee... ?In this episode I share:The many names of nicotinamide and what it actually isThe science around how our body uses nicotinamideWhy most adverts about nicotinamide are rubbishThe trials around nicotinamide and cognitive abilitiesThe 3 pathways that NAD+ effects in regards to agingWhat can we actually say about NAD+ Is Nicotinamide effective in helping in skin wellness?Why Nicotinamide can give you more energy, but not in the way most people claimCan it boost your metabolismWhat is a safe dose of nicotinamide?The amount of NAD+ IncrediballsFind our full podcast via the website here: https://www.nowthatswhaticall.com/Instagram: https://www.instagram.com/nowthatswhaticallgreen/You can follow me on socials on the below accounts.Instagram: https://www.instagram.com/briannemwest/TikTok: https://www.tiktok.com/@briannemwestLinkedIn: https://www.linkedin.com/in/briannemwest/For our latest big project, find out more about Incrediballs here: https://incrediballs.com/
Kia ora kaitiaki and welcome to the final episode in my nuclear energy mini-series. Over the last three episodes, I've taken you through the science, the messy history, and the chaos of radioactive disasters - but today? Today I'm answering the question I've been dancing around since the start:Do we actually need nuclear energy to hit our climate goals - or can we just stick with solar, wind, and good old hydropower?As always, the answer isn't as straightforward as we'd like (and yes, I find that annoying too). But after wading through data, opinions, politics, and a few mild threats on LinkedIn, I've come to a conclusion that might help you cut through. In this episode, I talk through:Why nuclear is low-carbon… but still not a silver bulletWhat it really costs to build a reactor (spoiler: a lot)The massive difference between what's possible in theory and what actually works in realityWhy New Zealand should probably never go nuclear (hello, earthquakes)How much land and water different energy sources really useAnd the biggest roadblock to progress: not physics, not finances… but peopleWe also take a little trip around the world - from France's nuclear grid to Australia's rooftop solar obsession, from China's reactor production line to why tiny island nations are betting big on batteries.So - is nuclear the hero, the villain, or just a very expensive middle child?Tune in and find out. I promise I'll actually give you an answer at the end. Kind of.Find our full podcast via the website here: https://www.nowthatswhaticall.com/Instagram: https://www.instagram.com/nowthatswhaticallgreen/You can follow me on socials on the below accounts.Instagram: https://www.instagram.com/briannemwest/TikTok: https://www.tiktok.com/@briannemwestLinkedIn: https://www.linkedin.com/in/briannemwest/For our latest big project, find out more about Incrediballs here: https://incrediballs.com/
It's part 3 of our mini-series on nuclear power, and we're talking about what's going on in the reactor world and what the future of nuclear looks like.That might seem dull, but we'll be discussing questions we need to know like: will we all have mini reactors to run our houses? Or nuclear batteries to power our phones? In this episode, I share:How different countries are currently using nuclear powerWhat nuclear waste actually is—and why it's been over-villainisedThe issues around nuclear waste storage and how people are trying to solve themModular reactors and how they could help smaller places with little sunlightThe safer, better material that reactors could be using instead of uraniumWhat micro-reactors are and how they could help with disaster reliefWhether nuclear batteries could become an everyday thingWhat fusion is and why it's the ultimate in clean energyWhy we can't use fusion yetKey Quotes“1 litre of sea water contains enough fusion fuel to equal 270 litres of petrol.”“Per person, a lifetimes use of electricity using nuclear would produce enough waste to fill a soda can.”“Fusion is the ultimate in clean energy.”“One nuclear plant supplies 25% of the UAE's electricity, which is bonkers.Find our full podcast via the website here:https://www.nowthatswhaticall.com/Instagram: https://www.instagram.com/nowthatswhaticallgreen/You can follow me on socials on the below accounts.Instagram: https://www.instagram.com/briannemwest/TikTok: https://www.tiktok.com/@briannemwestLinkedIn: https://www.linkedin.com/in/briannemwest/For our latest big project, find out more about Incrediballs here: https://incrediballs.com/
Part 2 of the Nuclear Mini-Series This is part two of my mini-series on nuclear power and whether it could be the clean energy solution we've all been waiting for.As I said before (and it bears repeating): fossil fuels kill about 8 million people every single year — more than the populations of Aotearoa and most of the Pacific Islands combined.Despite that, nuclear power remains the energy source we fear the most. But should we?In the last episode, we explored the science of nuclear — what it is, how it works, and why it's not nearly as scary as it sounds. In this episode, we dive into its history — a sometimes horrifying, sometimes absurd, and often misunderstood timeline that shaped our collective anxiety around nuclear energy.In this episode, I cover:The early discoveries of nuclear materials and radiationHow public fear around nuclear energy really beganThe rise of nuclear bombs and the race for atomic powerWhat actually happens inside a nuclear reactor (in plain English)The major nuclear disasters that shaped global perceptionWhat went wrong at Three Mile IslandWhat made Chernobyl so catastrophicWhy Fukushima shook public confidence in nuclear safetyKey quotes:“Nuclear energy got its hideous reputation before it had even powered a single light bulb.”“Creepy green glows and mutant fish? That's science fiction, not reality.”“Public anxiety about nuclear energy didn't actually start with power stations.”Books & Resources Mentioned:Here are the books and materials I mentioned for anyone who wants to explore:The Radium Girls by Kate MooreA gripping and enraging true story of the young women who painted glow-in-the-dark watch faces with radioactive paint — and paid the ultimate price. The Woman Who Knew Too Much by Gayle GreeneA biography of Dr. Alice Stewart, who studied radiation risks and stood up to the nuclear establishment. (Recommended for broader radiation safety context).Atoms and Ashes: A Global History of Nuclear Disasters by Serhii PlokhyCovers Six major nuclear incidents — including Chernobyl, Fukushima, and Three Mile Island — with historical and political analysis.If you want to go down the rabbit hole, I also recommend googling:“Radithor” (yes, that glowing bottled water was real)“Clarence Dally and Thomas Edison” (the first radiation death in the U.S).Find our full podcast via the website here:https://www.nowthatswhaticall.com/Instagram: https://www.instagram.com/nowthatswhaticallgreen/You can follow me on socials on the below accounts.Instagram: https://www.instagram.com/briannemwest/TikTok: https://www.tiktok.com/@briannemwestLinkedIn: https://www.linkedin.com/in/briannemwest/For our latest big project, find out more about Incrediballs here: https://incrediballs.com/
Fossil fuels kill about 8 million people every single year, which is more than the populations of Aotearoa and most of the remaining Pacific Islands put together.Nuclear power, though - it's the one that evokes all of that terror and fear, and, well, fair enough because radiation sickness is terrifying. But I am fascinated by nuclear energy ever since I found out that Chernobyl happened on my birthday, albeit the year before I was born, but still - fascinating.The big fact is that nuclear is a far safer way to create energy than fossil fuels.So it begs the question: if nuclear energy's fatality rate is orders of magnitude lower than coal's, why are we still burning coal like it's 1890?To get into this, I'm doing a 4-part series on nuclear power, and to start with, I'll be discussing what it actually is.In this episode I share:What is an atom, what's it made of and how can they be changedHow atoms can become reactiveWhat nuclear reactions are and the creation of isotopesThe two types of radiationWhat the 4 main types of ionising radiation areNeutrons and their role in radiation and nuclear reactorsThe fear and danger that comes with radiationKey Quotes“Ionising radiation can knock electrons out of DNA molecules and that is what ultimately can lead to cancer.”“Ultimately radiation is if the neutron to proton ratio in an atom isn't balanced, it calms itself by emitting energy.”Find our full podcast via the website here:https://www.nowthatswhaticall.com/Instagram: https://www.instagram.com/nowthatswhaticallgreen/You can follow me on socials on the below accounts.Instagram: https://www.instagram.com/briannemwest/TikTok: https://www.tiktok.com/@briannemwestLinkedIn: https://www.linkedin.com/in/briannemwest/For our latest big project, find out more about Incrediballs here: https://incrediballs.com/
Kia ora, I'm Brianne – and I'm the kind of irritating person who wants to talk about rewilding. Particularly wildflowers.If you follow me on social media, you might be over this topic. And if you are… I'm sorry, but you're probably in the wrong place today — because that's exactly what this episode is about.This one's a little bit special. For one, Earth Day is basically right after this episode goes live, so it feels like a cosmic sign that we should talk about giving the planet some love.But also, rewilding isn't something I've just read about in glossy magazines. It's something I've been doing — actively — for years. And I'm absolutely seeing the payoff in my own garden. It's really quite remarkable how quickly the planet can regenerate if we just leave it alone… or better yet, give it a helping hand.So I wanted to actually explain what rewilding is, how you can do it, and why it's a bloody important thing to be doing.In this episode I share:What exactly rewilding isSuccessful rewildingAn example of rewilding working in a cityHow you can rewild an entire ecosystem by changing/fixing one elementWhat the sweet spot for the rewilding approach isIs de-extinction rewildingWhat has happened on my lifestyle block that I am rewildingWhat marine re wilding is and how it helpsOne thing any of you can do today to do a little bit of rewilding.Key Quotes“You don't have to rewild in any particular way.”“We need healthy forests and wetlands and grasslands because they store carbon far more effectively than bloody pine forests do.”‘The idea that it's just letting everything go wild is an over simplification.”Find our full podcast via the website here:https://www.nowthatswhaticall.com/Instagram: https://www.instagram.com/nowthatswhaticallgreen/You can follow me on socials on the below accounts.Instagram: https://www.instagram.com/briannemwest/TikTok: https://www.tiktok.com/@briannemwestLinkedIn: https://www.linkedin.com/in/briannemwest/For our latest big project, find out more about Incrediballs here: https://incrediballs.com/
It's Easter time and we are all rushing to the stores to buy over packaged Easter eggs. While we love the taste of chocolate it's a sad fact that every sale further supports forced labour and environmental destruction.I have spoken about this before and received a cease and desist letter from a chocolate company, even though everything I said was factually correct. This podcast focuses on sustainability and for this episode we are looking at an aspect of sustainability we don't always discuss. People. We'll be discussing why a lot of chocolate companies suck and who you should buy from instead.In this episode I share:The surprising place that 70% of the worlds cocoa beans come fromHow much profit the growers and farmers of cocoa take home compared to the companies that on sell itThe average yearly income of fair trade farmers and how it has increasedHow 80% of deforestation has occurred because of cocoa in some regionsHow fair trade is involved in fixing the social issues from chocolate purchasesThe flaws in the fair trade processWhat Direct trade is and it can also helpThe pros and cons of direct tradeThe social and environmental implications of palm oilHow a customer response to Cadbury has caused the company to make changes in the pastWhy switching from using palm oil is not the option to fix thingsWhat you can do as a consumer this easterTricks to look out for when it comes to certificationWhy you should skip easter eggs entirelyThe unbelievable amount easter eggs have increased by in priceMy recommendations for ethical chocolate for easter this yearWho I don't recommend you buy from this easterKey Quotes“Chocolate, it's creamy it's sweet it melts in your mouth. But for every delicious bite you take, chocolate drives a bitter twisted tale of forced labour and environmental destruction.”“It's impossible to buy and do the right things all of the time.”“Sustainability is about progress not perfection. And it's not about feeling guilty, because you can't be perfect, we are in a cost of living crisis.”More InformationChocolate I recommend:Tony's ChocolonelyMind Your TemperBennettoSolomons Gold ChocolateTrade AidHonest ChocolatShe Universe Find our full podcast via the website here:https://www.nowthatswhaticall.com/Instagram: https://www.instagram.com/nowthatswhaticallgreen/You can follow me on socials on the below accounts.Instagram: https://www.instagram.com/briannemwest/TikTok: https://www.tiktok.com/@briannemwestLinkedIn: https://www.linkedin.com/in/briannemwest/For our latest big project, find out more about Incrediballs here: https://incrediballs.com/
This one's probably a bit of a bleaker episode, but it's about something absolutely fascinating that we should know more about: Antimicrobial resistance. By 2050, it could kill more people than cancer.Now, in this episode I use the terms antimicrobial and antibiotic interchangeably. Technically they're not the same thing — but for the sake of this episode, they are.This is a huge issue we're all facing, and most of us are completely unaware of it.In this episode, I share:The history of antibiotic overuseWhat antimicrobial resistance actually isThe 3 types of microbial resistance — and why they should scare usThe pathogens that are really scary (because they resist antibiotics)Who will suffer the most from rising antimicrobial resistanceHow the anti-vax movement is making it harder to slow the spreadHow gene-editing technology is creating precision antibioticsThe best solution we have to this crisisHow geopolitics influenced Western scepticism about phagesWhy it's hard to use phages in Western medicineAnd the few (but fixable) problems with phagesKey Quotes“More than 1.3 million people every year already die because antibiotics no longer work for them.”More info I mentioned the book the good virus which you can check out here.Find our full podcast via the website here:https://www.nowthatswhaticall.com/Instagram: https://www.instagram.com/nowthatswhaticallgreen/You can follow me on socials on the below accounts.Instagram: https://www.instagram.com/briannemwest/TikTok: https://www.tiktok.com/@briannemwestLinkedIn: https://www.linkedin.com/in/briannemwest/For our latest big project, find out more about Incrediballs here: https://incrediballs.com/
Biodiversity is a big deal - and no, it's not just about having a few more birds in your garden. It's about creating ecosystems that are healthier, more resilient, and able to withstand environmental stress. The good news is you don't need acres of land to make a difference. Even a small backyard can become a thriving habitat if you know what to do.In this episode, I'm sharing practical tips on how to transform your outdoor space into a haven for wildlife, why insects are far more important than you think, and how small changes can lead to big improvements in biodiversity.In this episode, I share:What biodiversity actually is (hint: it's about species variety, not just animal count)Why monocultures harm ecosystems and why polycultures are much betterHow trophic interactions regulate ecosystems and keep populations in checkThe terrifying truth about insect population collapse -and why that mattersHow biodiversity supports agriculture, medicine, and even tourismWhy pollinators, decomposers, and pest regulators are the unsung heroes of our ecosystemsActionable steps to make your garden a biodiversity havenKey Quotes"Biodiversity isn't just a buzzword. It's the foundation of healthy ecosystems.""Insects may not be glamorous, but without them, life on Earth would grind to a halt.""Monocultures are like food deserts for insects. A diverse garden feeds life at every level.""Even small changes - like planting native flowers - can make a massive difference to biodiversity."Find our full podcast via the website here:https://www.nowthatswhaticall.com/Instagram: https://www.instagram.com/nowthatswhaticallgreen/You can follow me on socials on the below accounts.Instagram: https://www.instagram.com/briannemwest/TikTok: https://www.tiktok.com/@briannemwestLinkedIn: https://www.linkedin.com/in/briannemwest/For our latest big project, find out more about Incrediballs here: https://incrediballs.com/
Today, I want to talk about one of the greatest environmental myths ever: recycling. When I say myth, I should probably say scam. We've been told that if we just recycle, we can solve the plastic crisis. But is that really true, or just a greenwashed lie designed to shift blame away from those responsible? Spoiler: it's the latter.If you've been listening to this podcast for a while, you'll know how much I despise the way recycling has been used to deceive the public - but you might not know all the details.So in this episode, we're getting into the history and facts behind recycling.In this episode, I share:The long and complicated history of recyclingHow greenwashing and corporate blame-shifting have influenced recyclingThe introduction of the misleading arrow recycling symbolHow governments and corporations have used recycling as a smokescreenWhat actually happens to your recyclingWhy downcycling is the biggest problem with plastic recyclingWhy incineration and waste-to-energy schemes are a bad ideaReal solutions to tackle the recycling issueWhy manufacturers should be responsible for product disposal and recyclingThe truth behind biodegradable and compostable plasticsKey Quotes“Corporations are gearing up to produce 30% more plastic by 2030.”“In the USA less than 5% of plastic waste is recycled.”“At the end of the day the recycling system is fundamentally broken.”Find our full podcast via the website here:https://www.nowthatswhaticall.com/Instagram: https://www.instagram.com/nowthatswhaticallgreen/You can follow me on socials on the below accounts.Instagram: https://www.instagram.com/briannemwest/TikTok: https://www.tiktok.com/@briannemwestLinkedIn: https://www.linkedin.com/in/briannemwest/For our latest big project, find out more about Incrediballs here: https://incrediballs.com/
A few weeks ago, it was International Women's Day which of course meant the usual corporate fanfare where they say how much they support women while simultaneously asking women to MC their events for free. It should go without saying that we are a long way off of closing the gender gaps in pay and investment and reaching gender equity…sadly it doesn't and a lot of people need reminding. Last year for this episode I spent a lot of time highlighting all the issues, so I thought this year instead I'd actually highlight the amazing women who have had world changing influences both in the past and now. And then I'll talk about what's wrong today and how we could fix it. In this episode I share:The women who have been at the forefront of groundbreaking discoveriesThe forgotten female scientists who shaped the worldHow the scientific world continues to exclude and overlook womenThe female business leaders who built successful companies but rarely get creditThe subtle (and not-so-subtle) ways VC funding favours men over womenThe most common (and flawed) excuses people use to justify gender inequityWhat needs to change - and how we make it happen Key Quotes“A woman is either passive or aggressive, there is no just holding her own.”“Maybe we should be asking if men are too emotional to run things.”“So, I think it's fair to say the sun will have expanded and absorbed earth before the investment pay gap is resolved.”“Women are just as good, if not better at business, than men.”Find our full podcast via the website here:https://www.nowthatswhaticall.com/Instagram: https://www.instagram.com/nowthatswhaticallgreen/You can follow me on socials on the below accounts.Instagram: https://www.instagram.com/briannemwest/TikTok: https://www.tiktok.com/@briannemwestLinkedIn: https://www.linkedin.com/in/briannemwest/For our latest big project, find out more about Incrediballs here: https://incrediballs.com/
Today we're talking about something ingrained into modern civilisation that has huge impacts on climate change and human rights, but is something you may never really think about. Synthetic fertiliser.Yep, it's responsible for feeding billions of people but it is also driving climate change, it's poisoning waterways, and it plays a major role in global conflicts. It's impacts are huge, so I'm going to be giving you a quick run down on everything you need to know, and this will probably also include a little bit of a history lesson. In this episode I share:A quick history of nitrogen fertiliserWhy we needed new sources of nitrogenThe human labour and ecological image of the guano tradeThe scientist Fritz Haber and his impact on nitrogenThe unintended consequence of the haber-bosch methodHow Nazi Germany is connected to companies that make nitrogenThe biggest consequences of synthetic fertiliserHow these fertilisers make significant contributions to climate changeSolutions on how to deal with the nitrogen fertiliser problem Natural processes that could fix things Scientific breakthroughs in fertiliser Key Quotes“In a lot of agricultural regions nitrate levels in drinking water exceed safe levels.”“About half of the nitrogen in your body came from a fertiliser factory.”“Today we use about 230 million tonnes of synthetic fertiliser annually.”Find our full podcast via the website here:https://www.nowthatswhaticall.com/Instagram: https://www.instagram.com/nowthatswhaticallgreen/You can follow me on socials on the below accounts.Instagram: https://www.instagram.com/briannemwest/TikTok: https://www.tiktok.com/@briannemwestLinkedIn: https://www.linkedin.com/in/briannemwest/For our latest big project, find out more about Incrediballs here: https://incrediballs.com/
What do marine biology, menopause, and gin have in common? More than you might think! In this episode, I'm joined by Dr. Jo Davy and Dr. Helen Gower – two marine biologists turned gin distillers and ethical entrepreneurs. They met in a university lab studying marine ecosystems and coral diseases, spent decades working in science and public health, and then went on to start a gin company – but not your typical one. Unlike the bearded, serious craft distillers that dominate the industry with glass bottles (you know how I feel about that), Jo and Helen bring something different. A science-and-ethics-first approach to creating something delicious for an underserved, often invisible group of consumers. And they're having fun doing it. In this episode, they share: Their backgrounds in marine biology and the journey to gin-making Why glass isn't the sustainable solution we've been led to believe The massive carbon footprint of traditional spirits packaging How they started distilling gin in a leaky garage between lockdowns The scientific method behind their gin formulations (yes, they have lab notebooks) The connection between gin and menopause Why their brand is reclaiming the lost history of female distillers How they navigate the male-dominated, “hairy seriousness” of the spirits industry The challenge of convincing people that two women actually make their own gin Their transition from paperboard bottles to post-consumer recycled aluminium Key Quotes“People see glass as premium, but they have no idea about the environmental cost.”“We walked into a gin festival, looked at the tiny still in the corner, and thought - we can do that.”“We're invisible. And if you stand up for yourself, that can be annoying and irritating and people don't like that.”“If someone swaps a gin that they might currently purchase regularly that might be actually damaging the planet… that could move the needle quite a lot.”More about Jo and Helen: follow them on Instagram! https://www.instagram.com/joandhels/You can get involved with the podcast onlineFind our full podcast via the website here:https://www.nowthatswhaticall.com/Instagram: https://www.instagram.com/nowthatswhaticallgreen/You can follow me on socials on the below accounts.Instagram: https://www.instagram.com/briannemwest/TikTok: https://www.tiktok.com/@briannemwestLinkedIn: https://www.linkedin.com/in/briannemwest/For our latest big project, find out more about Incrediballs here: https://incrediballs.com/
There have been a few big news stories circulating, claiming that microplastics have reached such a level that 5% of our brain is now made up of them.While that data is… questionable, it's undeniable that plastic pollution is a major concern. That's why, in this episode, we're digging into the scientific evidence to separate fact from fiction. In what might be a slightly bleak but necessary conversation, I'm joined by Dr Olga Pantos to help clear things up about plastics and microplastics.Dr Olga Pantos is a Senior Scientist at the Institute of Environmental Science and Research and co-lead of the MBIE-funded project Aotearoa Impacts and Mitigation of Microplastics.Her background is in marine biology - she completed her undergraduate degree in Marine and Environmental Biology at St Andrews University in Scotland and her doctoral studies at The University of Newcastle-upon-Tyne, UK. In this episode, she shares:Why and how she got into marine biologyHow she came to focus on pollutants in marine ecosystemsWhen plastic pollution first entered public awarenessWhat microplastics actually areWhy the term microplastic can be misleadingThe major issues plastics pose in the environmentAre plastics making their way into soil or water more?Why plastic always ends up in the environment, no matter whatWhether there are any perfect solutionsWhether PLA and PVH cause as much damage as conventional plasticsWhy our understanding of microplastics is far too simplisticWhat we can actually do about microplastic pollutionPractical steps she takes to reduce exposure to plasticsKey Quotes“Even if we turn the tap off now to plastic use, we've got a huge amount in the environment that is going to break down.”“Wastewater treatment plants have never been designed to deal with microplastics.”“We just need to reduce what we use, and its essential, reduce what we demand, because these companies will continue to make them.”You can get involved with the podcast onlineFind our full podcast via the website here: https://www.nowthatswhaticall.com/Instagram: https://www.instagram.com/nowthatswhaticallgreen/You can follow me on socials on the below accounts.Instagram: https://www.instagram.com/briannemwest/TikTok: https://www.tiktok.com/@briannemwestLinkedIn: https://www.linkedin.com/in/briannemwest/For our latest big project, find out more about Incrediballs here: https://incrediballs.com/
Separating facts from bias in the news is harder than ever, so this week's episode is all about media literacy.I break down a Stuff article on “the healthiest type of milk” as an example of just how subtle (and sometimes not-so-subtle) media bias can be. Spoiler: It's not about which milk is best. It's about how language, framing, and missing context can manipulate your perception without you even realising it.We can't rely on many places to report actual facts anymore, so now we need to get better at spotting nonsense ourselves.In this episode I share: How to spot bias in articles - even when it's subtle Why nostalgic framing makes you feel like things were better in the past The sneaky power of word choices (e.g., “humble” cow's milk vs. “trendy” plant milk) Why omitting key facts is just as bad as misinformation The way experts are used (or misused) to push an agenda How to fact-check bold claims with actual data Why being “processed” doesn't automatically make food bad The real story behind plant milk sales and industry trendsKey Quotes"This article spends 80% of the time talking about cow's milk in glowing terms and barely mentions plant milk - but claims it's a fair comparison. That's not analysis; it's marketing.""The phrase ‘full of oil, flavourings, and stabilisers' sounds scary - but when you break it down, it's just... milk. Plant milk goes through almost the exact same process as cow's milk. The difference? One has better PR.""We've stopped valuing expertise and started giving the loudest voices the biggest platforms. Media isn't always the villain here - lazy, irresponsible marketing plays a much bigger role than we realise."You can get involved with the podcast onlineFind our full podcast via the website here: https://www.nowthatswhaticall.com/Instagram: https://www.instagram.com/nowthatswhaticallgreen/You can follow me on socials on the below accounts.Instagram: https://www.instagram.com/briannemwest/TikTok: https://www.tiktok.com/@briannemwestLinkedIn: https://www.linkedin.com/in/briannemwest/For our latest big project, find out more about Incrediballs here: https://incrediballs.com/
It's nearly Valentine's Day, but before we all rush out and buy flowers for the special people in our lives, it's worth thinking about the environmental impact of the flowers we buy.I'm not saying don't go and buy them, but it's worth being educated about the industry so we can make informed decisions.I personally love wildflowers and would just have us all buy those, but it's not always an option.Joining me today is Melanie Stapleton, founder of Cecilia Fox, a floral design studio. She's not your typical florist, but her designs are absolutely beautiful.She is constantly educating herself about sustainable practices in the industry, so I've asked her to join me so we can have all the information before we rush out and buy flowers this year.In this episode, she shares:How she became a floristThe sustainable ways she runs her businessThe different environmental issues in the floristry industryWhat floral foam is and why it's badThe big environmental impact of importing flowersThe green waste impact of floristry and why it's the biggest issueThe first thing a florist should do if they want to start being more sustainableKey Quotes:“Floral foam is the green squishy stuff. It is essentially just a block of microplastics.”“Imported flowers have this very nasty name behind them, but it's not necessarily fair.”More MelanieFollow Melanie onInstagram, on herwebsite and listen to herpodcast.You can get involved with the podcast online:Find our full podcast via the website: https://www.nowthatswhaticall.com/Instagram: https://www.instagram.com/nowthatswhaticallgreen/Linkedin: https://www.linkedin.com/company/now-that-s-what-i-call-podcastsFollow me on social media:Instagram: https://www.instagram.com/briannemwest/TikTok: https://www.tiktok.com/@briannemwestLinkedIn: https://www.linkedin.com/in/briannemwest/For our latest big project, find out more about Incrediballs here: http://www.incrediballs.com/
Bugs get a bad rap. Sure, they're small, sometimes unsettling, and often unwelcome in our homes. But they're also doing some of the most important jobs in our ecosystems – jobs we rarely think about, let alone appreciate. This week, I'm joined by Dr Leilani Walker – entomologist, arachnid expert, and all-around invertebrate champion. She's a Senior Lecturer at Auckland University of Technology and the Curator of Entomology at Auckland War Memorial Museum, and she's here to challenge how we think about insects. From their crucial roles in maintaining ecosystems to the very real consequences of their decline, we dig into why bugs matter, what happens if we keep wiping them out, and which ones we should actually be worried about. If you're someone who reaches for the fly spray at the first sign of movement, this episode might just change your mind. In this episode, she shares: What got her into entomology and why she loves it What her curator role entails The essential roles invertebrates play in our world What we should be paying attention to as insect populations decline Whether the so-called insect apocalypse is something we need to worry about The biggest misconception people have about invertebrates The real problem pests we should be concerned about Whether insects actually have personalities Key Quotes: “I think a spider would be just as upset to wake up inside your foot.” “It's not actually important that everyone is a bug nerd.” More about Dr Leilani Walker Leilani mentioned the Bug of the Year award. You can find out more and vote here: Bug of the Year You can get involved with the podcast online:Find our full podcast via the website: https://www.nowthatswhaticall.com/ Instagram: https://www.instagram.com/nowthatswhaticallgreen/ Linkedin: https://www.linkedin.com/company/now-that-s-what-i-call-podcasts Follow me on social media:Instagram: https://www.instagram.com/briannemwest/ TikTok: https://www.tiktok.com/@briannemwest LinkedIn: https://www.linkedin.com/in/briannemwest/ For our latest big project, find out more about Incrediballs here: http://www.incrediballs.com/
It's 2025, and the drastic changes in the world might have many of you feeling a bit hopeless. I know I am - but I'm also feeling angry and ready to make some change. This year is set to bring some big things from our end, so I wanted to give you a heads-up as well as explain why plastic packaging is truly, truly terrible - and why we should be doing much more about it. In this episode, I share: A quick recap of what to expect from us this year The horrible moves Coke has made recently The terrifying statistics about single-use plastic packaging Some alarming plastic recycling statistics An easy solution to reducing plastic packaging Why I'm focusing on the drinks industry to drive change Why Incrediballs is different from other effervescent tablets The massive amount of plastic waste we could remove if 10% of the population shifted to plastic-free drinks options The other actions we need to take to ensure positive environmental change this year How history shows that social change often follows periods of extreme conservatism The positives we can look forward to in 2025 Key Quotes: “2025 feels different—it feels more urgent.” “Now Coke is saying they will help ensure that 70-75% of all the packaging they've introduced to the market will be collected. Collected, not recycled.” “I have naked balls sitting on my shelf.” “If we just shifted 10% of the global drinks market to some kind of plastic-free option, we'd eliminate 50 billion plastic bottles annually.” You can get involved with the podcast online:Find our full podcast via the website: https://www.nowthatswhaticall.com/ Instagram: https://www.instagram.com/nowthatswhaticallgreen/ Linkedin: https://www.linkedin.com/company/now-that-s-what-i-call-podcasts Follow me on social media:Instagram: https://www.instagram.com/briannemwest/ TikTok: https://www.tiktok.com/@briannemwest LinkedIn: https://www.linkedin.com/in/briannemwest/ For our latest big project, find out more about Incrediballs here: https://incrediballs.com/
This is a surprisingly uplifting conversation about climate change—yes, really. I spoke with psychologist Dr Susie Burke on managing climate distress (anger, sadness, anxiety) while staying hopeful, because unchecked, these feelings often lead to apathy just when we need action most. After recent events, this episode feels especially timely. With years of experience in climate psychology, Dr. Susie offers practical insights for managing eco-anxiety and other intense emotions, reminding us that positive change is happening elsewhere and within our reach. This episode is a breath of fresh air for anyone overwhelmed by constant climate news. In this episode, we cover: The perception gap: why more people care about climate change than you might think The mental health impact of climate change and why eco-anxiety is normal Strategies to cope with climate emotions, from small practical steps to collective action How shifting business and consumer behavior can drive more change than waiting for governments Why we are the first generation with a real shot at creating a sustainable world How to support children in understanding and feeling empowered about environmental issues Key Quotes: “Climate distress isn't just anxiety—it's a whole mix of emotions like guilt, anger, and sadness that are natural responses to a real crisis.” “We have never been closer to achieving a sustainable world. For the first time, sustainability means a healthy life for all and an end to environmental destruction. We can make this happen.” More About Dr. Susie Burke Check out her website here More about Hannah Ritchie Author of Not the End of the World, check out her website and books here More about The Conceivable Future Written by Meghan Elizabeth Kallman and Josephine Ferorelli, their website is here Tedx Talk: Changing the World: Why it Fails and What Works By Winnifred Louis, watch it here You can get involved with the podcast online:Find our full podcast via the website: https://www.nowthatswhaticall.com/Instagram: https://www.instagram.com/nowthatswhaticallgreen/ Follow me on social media:Instagram: https://www.instagram.com/briannemwest/TikTok: https://www.tiktok.com/@briannemwestLinkedIn: https://www.linkedin.com/in/briannemwest/ For our latest big project, find out more about Incrediballs here: https://incrediballs.com/
This is an episode that is probably going to make a lot of you angry. I know it's making me angry right now. A few days ago, Oxfam released their latest report called “Carbon Inequality Kills,” and we'll be talking about that today. This is a damning report on just how much carbon the billionaires of the world are producing and why it dwarfs any possible emissions you could be producing on your own. In this episode I share: The importance of personal lifestyle changes to combat climate change The climate crisis as a collective issue, not an individual fault How billionaires contribute disproportionately to global emissions The luxury lifestyle items, such as private jets and superyachts, that have massive environmental impacts Why investment emissions from the wealthy are even worse than their personal emissions The ways that poor communities bear the brunt of climate change How much control billionaires have over global companies Why policy changes are necessary to regulate luxury emissions and promote transparency in investments The power of consumer choices and how they can influence big business to change Voting for climate-conscious leaders as crucial for systemic change How we have more power than we think to address climate change collectively More info You can find the full report from Oxfam here: https://www.oxfam.org.au/2024/10/carbon-inequality-kills-report/ Key Quotes “50 of the world's richest billionaires emit more carbon in just 90 minutes that your average person emits over their entire lifetime.” “If everyone began emitting at the same rate as the world's richest 10% the world's remaining carbon budget would be depleted in 1.5 years. If we all acted like the top 1% that budget would be used up in less that 5 months.” You can get involved with the podcast online Find our full podcast via the website here: https://www.nowthatswhaticall.com/ Instagram: https://www.instagram.com/nowthatswhaticallgreen/ You can follow me on socials on the below accounts. Instagram: https://www.instagram.com/briannemwest/ TikTok: https://www.tiktok.com/@briannemwest LinkedIn: https://www.linkedin.com/in/briannemwest/ For our latest big project, find out more about Incrediballs here: https://incrediballs.com/
Welcome to part 2 of my mini-series on the beauty industry. In the last episode, we discussed all the issues with the beauty industry, and I'll be honest, it wasn't super cheerful. So, for this episode, we're changing things up and exploring the various solutions currently available to the problems we previously mentioned. In this episode, I share: What circular beauty is and whether it helps reduce waste The core problem with refillable options for beauty products How biodegradable packaging works The one issue that could hinder the effectiveness of biodegradable packaging Why mono material packaging could help with waste management Why solid beauty products are one of the best ways to solve the waste problem How microbial fermentation could help combat the palm oil issue The pros and cons of synthetic mica How you can determine if a company is ethical by the availability of their supply chain information The movement towards waterless beauty and its potential benefits The most significant way to reduce the environmental impact of beauty products The different types of transparency a company can offer How to consider the life cycle of a product Key Quotes "Chemicals are not the enemy; you are made of chemicals… so remember that the next time someone tries to sell you something that is 'chemical-free.'" "If you don't see any information about a product's supply chain, that's kind of a red flag." "Overconsumption is the single biggest issue in the beauty industry." You can get involved with the podcast online Find our full podcast via the website here: https://www.nowthatswhaticall.com/green Instagram: https://www.instagram.com/nowthatswhaticallgreen/ You can follow me on socials on the below accounts. Instagram: https://www.instagram.com/briannemwest/ TikTok: https://www.tiktok.com/@briannemwest LinkedIn: https://www.linkedin.com/in/briannemwest/ For our latest big project, find out more about Incrediballs here: https://incrediballs.com/
In this episode, we're kicking off a mini-series on the beauty industry, focusing on what's wrong with it. But don't worry—it won't be all doom and gloom! We'll also be looking at solutions to these problems. I've spent over a decade in this industry, and to be honest, it really kind of sucks. That's actually where Ethique came from—a desire to tackle all the waste the beauty industry creates. So join me in this episode as we take a look behind the pretty packaging and sparkly glitter to uncover what's really going on behind the scenes. In this episode, I share: The biggest problem with the beauty industry How much money the beauty industry makes The role packaging plays in the industry's waste issue What it really means when a brand says they use recycled plastic The problem of overpackaging How marketing has influenced the beauty industry's waste problem How modern marketing convinces us to buy more The darker, less beautiful side of the beauty industry The people problem within the supply chain of the beauty industry Key Quotes: “There is an enormous amount of waste driven by this idea of consumption at all costs.” “The average person uses 12 beauty products every single day.” “It's all built on aspirational beauty. Selling you the idea that you need this stuff to look confident.” You can get involved with the podcast online Find our full podcast via the website here: https://www.nowthatswhaticall.com/ Instagram: https://www.instagram.com/nowthatswhaticallgreen/ You can follow me on socials on the below accounts. Instagram: https://www.instagram.com/briannemwest/ TikTok: https://www.tiktok.com/@briannemwest LinkedIn: https://www.linkedin.com/in/briannemwest/ For our latest big project, find out more about Incrediballs here: https://incrediballs.com/
I am so excited to talk to Amy Robbins, a self-declared “jack of all trades, master of none,” but honestly, an incredibly impressive person. Amy is the Deputy Curator of Mammals at Auckland Zoo and the founder of the Sumatran Ranger Project. She has been working with animals and finding innovative ways to help them for decades, and it is an honour to share her story with you. In this episode, she shares: How she got into the zoo industry Why modern zoos are important and how they are actually helping Her conservation efforts and work with communities The innovative habitat design for orangutans that Auckland Zoo has developed The Sumatran Ranger Project and how it is making a difference Why she is leading sustainable tourism and conservation adventures Her experiences and opinions on the palm oil industry The app you can use to track and control your palm oil consumption Key Quotes: "Whatever we do, consume, and use has an impact." "You have to work with these communities. And it can't be me as this white girl coming in saying you should do this. It's me being well-connected... But the people doing the work, the real conservation heroes, are those on the ground, working day in and day out." "We sit there and talk about these incredible animals that live in trees and how well they're adapted for life in the trees, and yet a lot of zoos still provide environments where orangutans have to live on the ground." More about Amy and the episode Check out the Sumatran ranger project website, the Palm Oil Scan app. Also check out the Eden Reforestation Project. You can get involved with the podcast online Find our full podcast via the website here: https://www.nowthatswhaticall.com/ Instagram: https://www.instagram.com/nowthatswhaticallgreen/ You can follow me on socials on the below accounts. Instagram: https://www.instagram.com/briannemwest/ Tiktok: https://www.tiktok.com/@briannemwest Linkedin: https://www.linkedin.com/in/briannemwest/ For our latest big project, find out more about Incrediballs here: https://incrediballs.com/
This guest was someone I was equal parts terrified and excited to speak with. Steve Backshall is one of my literal heroes, and I still can't believe he said yes to being on the podcast. You may know him as the presenter of The Deadly 60, Lost Land of the Tiger, or Lost Land of the Jaguar. He's an explorer, naturalist, scientist, presenter, writer, and so much more. In this episode, he shares: • How his childhood prepared him to be confident in adventuring• The dumbest thing he did in his early days of adventuring• His favourite place he's visited• His scariest experience• How he prepares for his remote explorations• The clear signs of climate change he's seen over the years• His opinion on palm oil and why he believes we need some palm oil• A pressing conservation issue we're not talking about enough• His suggestions for how we can help the environment• The importance of picking your battles in environmentalism• Why he thinks it's hard to get people on board with climate change Key Quotes“We are having so many problems with the simple storytelling aspect of climate change.” “With young people, if you can get them excited about an idea, they get empowered, they get enthusiastic, and they are unstoppable.” More about Steve Backshall Check out his website, his live shows and his instagram. You can get involved with the podcast online:Find our full podcast via the website: https://www.nowthatswhaticall.com/Instagram: https://www.instagram.com/nowthatswhaticallgreen/ Follow me on social media:Instagram: https://www.instagram.com/briannemwest/TikTok: https://www.tiktok.com/@briannemwestLinkedIn: https://www.linkedin.com/in/briannemwest/ For our latest big project, find out more about Incrediballs here:https://incrediballs.com/
Today's "This or That" episode tackles some everyday decisions that might seem small, but add them up and they make a big impact on the environment. We'll be discussing tea vs. coffee, and which is worse for the environment, what the best and worst options are for the milk you use with your drink, and finally, what exactly are bioplastics? And, whether we should even be using them... In this episode, I share: The comparison of tea vs. coffee How much water it takes to make tea and coffee, respectively What the most sustainable version of milk is The worst milk option for the environment The various environmental issues caused by dairy farming The truth behind a big myth about soy farming in the Amazon The difference between bio-based plastics and biodegradable plastics Key Quotes “I am English, so tea is in my blood, which is good because it turns out tea is infinitely better for the environment than coffee is.” “It takes about 140 litres of water to produce one cup of coffee.” “There's a lot of buzz around bioplastics, but it's just another form of greenwashing.” You can get involved with the podcast online Find our full podcast via the website here: https://www.nowthatswhaticall.com/ Instagram: https://www.instagram.com/nowthatswhaticallgreen/ You can follow me on socials on the below accounts. Instagram: https://www.instagram.com/briannemwest/ Tiktok: https://www.tiktok.com/@briannemwest Linkedin: https://www.linkedin.com/in/briannemwest/ For our latest big project, find out more about Incrediballs here: https://incrediballs.com/
This week, we are joined by someone truly multi-talented. Miriama Kamo is an award-winning broadcaster, TV presenter, face of Sunday, author, and a hardcore environmentalist. I was a little intimidated having another legitimate, professional journalist on the show, but Miriama is just so incredibly kind, warm, and generous. I think you'll be fascinated by how her upbringing has shaped her environmental mindset and just how committed she is to sustainability. In this episode, she shares: Key Quotes: “Just make whatever difference you can, every single little thing does matter.” “Everything I've done in my sustainability journey has given me pleasure, or even great joy.” More about Miriama Her Instagram: https://www.instagram.com/miriamakamo/ You can get involved with the podcast online Find our full podcast via the website here: https://www.nowthatswhaticall.com/green Instagram: https://www.instagram.com/nowthatswhaticallgreen/ You can follow me on socials on the below accounts. Instagram: https://www.instagram.com/briannemwest/ Tiktok: https://www.tiktok.com/@briannemwest Linkedin: https://www.linkedin.com/in/briannemwest/ For our latest big project, find out more about Incrediballs here: https://incrediballs.com/
By now, you probably know that I firmly believe we need to use business to change the world. So, I was very excited to chat with a leader in the environmental movement who also feels the same way, Tim Silverwood. Tim is a trailblazer in the fight against plastic pollution, known for co-founding the powerful eco-movement Take 3 For The Sea. But that's not all — he's also the founder of the Ocean Impact Organisation, a group dedicated to working with innovative startups creating transformative solutions for ocean health. In this episode he shares: How Take 3 For The Sea started His proudest moments with Take 3 For The Sea Advice to those wanting to start nonprofits What Ocean Impact Organisation does and why it's so important Why he believes in supporting startups and innovation to drive sustainable change Some examples of innovative solutions for ocean health Why he loves the change from campaigner to startup supporter The ultimate aim of Ocean Impact Organisation His personal heroes and inspirations Key Quotes “I do think strongly that business needs to be the source of solutions for a more prosperous and balanced future.” “Sustainability just can't keep being seen as a cost or a compromise.” “We live on planet ocean not planet earth.” More about Tim Follow Tim on Instagram: https://www.instagram.com/timsilverwood/?hl=en The Ocean Impact Organisation website is here: https://www.ocean-impact.org/ You can get involved with the podcast online Find our full podcast via the website here: https://www.nowthatswhaticall.com/green Instagram: https://www.instagram.com/nowthatswhaticallgreen/ You can follow me on socials Instagram: https://www.instagram.com/briannemwest/ Tiktok: https://www.tiktok.com/@briannemwest Linkedin: https://www.linkedin.com/in/briannemwest/ For our latest big project, find out more about Incrediballs here: https://incrediballs.com/
Welcome to another "This or That" episode! This short, snappy installment investigates the sustainability of three topics you've asked me about, helping you make informed decisions. In this episode, we'll be covering three unusual options: E-readers vs. physical books: Kindles versus your everyday old book. Hand dryers vs. paper towels: I personally find hand dryers annoying. The best type of laundry detergent: There are many options, but I've been seeing a lot of advertising for those strip things, and I have strong opinions about them. In this episode, I share: The pros and cons of e-readers like Kindle versus traditional books from an environmental perspective. Why a physical book has a higher carbon footprint initially but can last decades. The surprising third option for reading that is actually better. Why hand dryers have a lower environmental impact. Why laundry strips are not as eco-friendly as their marketing suggests. How tablets are convenient but may contribute to microplastic pollution. What the worst detergent solution is for the environment. Key Quotes: "If you're a heavy reader, an e-reader is the best option. But just keep that thing for as long as you possibly can." "Paper towels may slightly reduce bacteria on hands compared to air dryers, but the difference is pretty minimal for practical purposes." "These strips don't dissolve as they claim to... it's a pretty big red flag." More Information: I mentioned a few LCAs and information references that you can find here: Comparative study on printed books and e-book reading devices Eco-friendly reading options Life cycle assessment of e-books and printed books in South Africa NPR article on books vs. e-readers Life cycle assessment of hand dryers vs. paper towels ScienceDirect study on hand drying methods MIT study on hand drying methods ResearchGate study on hand drying at the University of Melbourne Springer study on the environmental impact of hand drying methods Life cycle assessment of laundry detergents Study on sustainable laundry detergents Eco-friendly laundry detergent solutions Consumer report on best eco-friendly laundry detergents You can get involved with the podcast online: Find our full podcast via the website here Podcast Instagram here Instagram: Brianne West TikTok: Brianne West LinkedIn: Brianne West For our latest big project, find out more about Incrediballs here: Incrediballs
Today, we have a man who needs no introduction: Patrick ‘Paddy' Gower. Paddy is an incredibly well-respected journalist in Aotearoa, known for tackling complex issues head-on. His latest documentary, On Ice, focuses on climate change and his journey to Antarctica. In this episode, he shares: Why he decided to cover climate change What it was like in Antarctica What he learned during his time in Antarctica The alarming impact Antarctica has on the rest of the world Why he finds Antarctic scientists so impressive Why adaptation to climate change is necessary and why discussions should focus on realistic approaches and solutions How he managed communicating with climate deniers His opinion on how mainstream media is handling climate change Why he believes strong leadership is crucial to overcoming the climate crisis Key Quotes: “There's no way to sugar-coat it; the media can do more when it comes to climate.” “Antarctica has so much power and control over the rest of the world.” “You can't look down on people because they've got a different view from you." More about Paddy Gower: Instagram: Patrick Gower Instagram The trailer for On Ice: Watch here You can get involved with the podcast online: Find our podcasts via the website here Instagram: Now That's What I Call Green Instagram Follow me on social media: Instagram: Brianne M West Instagram TikTok: Brianne M West TikTok LinkedIn: Brianne M West LinkedIn For our latest big project, learn more about Incrediballs here: Incrediballs
We all know science is fascinating, but sometimes the way it's communicated is... less than captivating. That's why I'm really excited to chat with Laura Wells. Laura Wells is a science communicator, presenter, environmental advocate, model, and social media professional from Sydney. Over the past 14 years, since graduating with degrees in Biology and Law, she has amassed a wealth of experience in the science media space. Laura has become a regular and trusted presenter for national and international programs, campaigns, and events. She has presented science content for National Geographic, hosted a children's science TV show on Channel 7 in Australia, and is currently filming a sustainability series called Planet Shapers, among other projects. In this episode, she shares: Key Quotes “If I continued to worry about the size of my thighs in a pair of shorts, I wouldn't have spent hours and hours on a beach picking up plastic all around the world.” “Once you're on that journey, you want to keep getting better.” "Science communication is taking the science that other scientists are doing and communicating it in a way that is palatable for the normal, everyday human." More about Laura Instagram: https://www.instagram.com/iamlaurawells/?hl=en Website: https://www.laurawells.com.au/ You can get involved with the podcast online Find our full podcast via the website here: https://www.nowthatswhaticall.com/green Instagram: https://www.instagram.com/nowthatswhaticallgreen/ You can follow me on socials here: Instagram: https://www.instagram.com/briannemwest/ TikTok: https://www.tiktok.com/@briannemwest LinkedIn: https://www.linkedin.com/in/briannemwest/ For our latest big project, find out more about Incrediballs here: https://incrediballs.com/
Welcome to another "This or That" episode! This short, snappy installment investigates the sustainability of three topics you've asked me about, helping you make informed decisions. Today, it's: Electric Vehicles (EVs) vs. Hybrids, Cotton vs. Bamboo Fabric, and Bamboo vs. Plastic Toothbrushes. In this episode I share: EVs generally produce 50% fewer emissions over their lifetime compared to traditional internal combustion engine vehicles. How hybrids can offer a more accessible and affordable option. Why, despite the initial carbon footprint from battery manufacturing, EVs outperform hybrids. The types of people hybrids might be a better choice for. Why bamboo is often hailed as a more sustainable option. The main reasons cotton is resource-intensive. The pros and cons of organic cotton. Why bamboo's sustainability is nuanced and there are negative factors. Why the environmental benefits of bamboo toothbrushes depend on proper composting. The reason plastic toothbrushes with replaceable heads are emerging as a more sustainable option. Life cycle analyses show that plastic toothbrushes with replaceable heads consume less energy and water during production compared to bamboo toothbrushes. Key Quotes "Even if you live somewhere where the grid is primarily fossil fuel powered, EVs come out ahead." "When done responsibly, bamboo fabric can be a sustainable choice, but it is crucial to ensure that the processing methods have been considered." "Plastic toothbrushes with replaceable heads minimise waste, making them the most sustainable option currently available." More Information I mentioned I have a life cycle analysis of toothbrushes if you want more info, you can find it here. You can get involved with the podcast online Find our full podcast the website here: https://www.briannewest.com/podcast Instagram: https://www.instagram.com/nowthatswhaticallpodcasts/ You can follow me on socials on the below accounts. Instagram: https://www.instagram.com/briannemwest/ Tiktok: https://www.tiktok.com/@briannemwest Linkedin: https://www.linkedin.com/in/briannemwest/ For our latest big project, find out more about Incrediballs here: https://incrediballs.com
I thoroughly enjoy talking to incredibly smart people who make you realise you know nothing compared to them. Dr Kayla Kingdon-Bebb is the CEO of WWF New Zealand and is a passionate advocate for conservation and has a very interesting background in indigenous studies and treaty law. If you're interested in conservation and how the organisations involved try to help the world, then this is a chat for you. And if you're interested in finding out how much help even the big groups need, this will be an eye opener! In this episode we talk about: - Why marine protection actually is a common ground for a lot of different people - Her prediction on whether 30% can be protected by 2030 - What are the specific tangible benefits to Aotearoa if we protect 40% of the oceans - Other things WWF works on besides oceans - What WWF needs - What she wants to see happen in the next 5 years - Her advice to people on how to engage with the natural world more Key Quotes “Something like 286 of the 700 seabird species that exist globally, breed here.” “Real lasting progress happens when you take small steps together in the middle.” “I think it's possible there's more common ground around marine protection than people realise.” “If you're trying to prevent coastal inundation… you can use other things beside a sea wall for that.” More about: You can support WWF New Zealand here: https://wwf.org.nz/ You can also follow Kayla on Instagram: https://www.instagram.com/kaylakingdon/ You can get involved with the podcast online: Find our full podcast plus our sister podcast via the website here: https://www.nowthatswhaticall.com Instagram: https://www.instagram.com/nowthatswhaticallgreen You can follow me on socials on the below accounts. Instagram: https://www.instagram.com/briannemwest/ Tiktok: https://www.tiktok.com/@briannemwest Linkedin: https://www.linkedin.com/in/briannemwest/ For our latest big project, find out more about Incrediballs here: https://incrediballs.com/
When it comes to environmentalism and sustainability there are a wide range of opinions and perspectives, but one person I have been very excited to talk to is John Pabon. This chat did feel a bit like chatting to a mirror, but he has such an incredible way of explaining concepts that I only ever even voice in my own head. John has spent two decades in the business of saving our Earth. After leaving his role at the United Nations, he travelled the world studying the impacts of sustainability first-hand in factories, on fields, and in Fortune 500s. Now he is an author, consultant, and speaker, helping businesses and individuals make sense of sustainability. In this episode John shares: - His journey and what he did to get into environmentalism - His opinion on the UN in modern day - How his sustainability opinions were formed as he worked in the developing world - What greenwashing is - Examples of greenwashing he thinks are ridiculous - His advice on how we can see through greenwashing - The surprising country he thinks is doing well to improve itself in sustainability - What green hushing is and why it's a problem - The problem of fast fashion and how bad it is - Whether celebrities help or hinder sustainability - His opinion on b corp certification - The background on his books Key Quotes “There's no such thing as a perfect environmentalist.” “You sit back and complain or you work inside the system and do something to make it as good as possible. Not perfect because we will never be perfect, but better than what it was yesterday.” “I really do believe the private sector is the one that's really going to get us out of this mess.” More about John Pabon His website: https://www.johnpabon.com/ Instagram: https://www.instagram.com/johnapabon/ Tiktok: https://www.tiktok.com/@johnapabon You can get involved with the podcast online Find our full podcast plus our sister podcast via the website here: https://www.nowthatswhaticall.com Instagram: https://www.instagram.com/nowthatswhaticallgreen You can follow me on socials on the below accounts. Instagram: https://www.instagram.com/briannemwest/ Tiktok: https://www.tiktok.com/@briannemwest Linkedin: https://www.linkedin.com/in/briannemwest/ For our latest big project, find out more about Incrediballs here: https://incrediballs.com/
I am so excited to speak with the guest for this episode! I have wanted to have a proper discussion with him ever since I first met him. Dr Jim Salinger is a noted international climate scientist and amongst his many achievements he is known for being the involved in the first detection of global warming (climate change) in 1976. Since then he has been a vocal communicator and educator around climate change and if there is anything about it you don't understand, he is the expert to get all the answers from. So naturally that's what we'll be doing in this podcast. In this episode Dr Jim shares: - How he got into climate science at the age of 12 - What IS global warming - How he was involved in the early discovery and research of global warming in New Zealand - The difference between el nino and la nina and what their impact is - His opinion on whether we're going to move quick enough the next few decades to prevent 2 degrees warming - The huge amount of ice loss that has occurred with the glaciers in new Zealand - Will climate change continue to pick up pace? - When he expects us to hit 2 degrees of global warming - The one positive thing he wants everyone to know - Why the myth that climate scientists are paid to fake results is wrong Key Quotes “We really need to be responsible citizens for the future and unfortunately we're not doing that.” “Science is based on facts, not imagination.” You can get involved with the podcast online Find our full podcast plus our sister podcast via the website here: https://www.nowthatswhaticall.com/green. Instagram: https://www.instagram.com/nowthatswhaticallgreen You can follow me on socials on the below accounts. Instagram: https://www.instagram.com/briannemwest/ Tiktok: https://www.tiktok.com/@briannemwest Linkedin: https://www.linkedin.com/in/briannemwest/ For our latest big project, find out more about Incrediballs here: https://incrediballs.com
So, bottled water is kind of scam. People think it is healthier and safer despite no evidence showing that... So is it all one big marketing scam?! Well... kinda. I'm going to take you through the history of bottled water to show exactly how we ended up where we are, and why it is so, so, so bad that we are where we are. In this episode I share: - the surprisingly long history of bottled water - what needed to happen to make bottled water really popular - the weird correlation between bottled water purchases and countries with safe tap water - The statistical break down of where people are buying bottled water - The surprising difference in testing requirements between bottled and tap water - How the bottled water companies negatively effect the countries they come from - Some of the reasons microplastics could be really bad for our body - Why bottled water isn't always safer than tap water - The facts about fluoride and chlorine in tap water - Why nitrates in our water are a concern - The shocking amount of water it makes to make a bottle of water Key Quotes “The question is why are we buying so much bottled water on masse, when it's literally on tap in our homes.” “Standards for bottled water are the same for tap water, but the testing requirements to ensure those standards are upheld, are not. “Bottled water on average contains 325 micro plastic particles per litre, whereas tap was only 5.4.” “People seem to have this peculiar belief that if it's in a bottle, then it's healthier.” You can get involved with the podcast online: Find our full podcast plus our sister podcast via the website here: https://www.nowthatswhaticall.com/ Instagram: https://www.instagram.com/nowthatswhaticallgreen You can follow me on socials on the below accounts. Instagram: https://www.instagram.com/briannemwest/ Tiktok: https://www.tiktok.com/@briannemwest Linkedin: https://www.linkedin.com/in/briannemwest/ For our latest big project, find out more about Incrediballs here: https://incrediballs.com
Welcome to another This or That episode where I break down the least impactful options from things you have asked. This weeks selection has a very controversial topic as well as one that maaay just surprise you. There is also a prize for participating in this one so make sure you listen until then end! In this episode I share: - What uses more energy, turning off lights or energy efficient bulbs - What has less of an impact, Paper or plastic bags - What resources and processes are made to make paper bags - What matters more, what you eat or where its from - What parts of your food intake you should reduce to help lessen your impact. Key Quotes “Paper bags are worse than plastic ones if you less them less than 4-43 times.” “Everything is made out of something and all of that something that it's made out of has to come from the environment.” You can get involved with the podcast online Find our full podcast plus our sister podcast via the website here: https://www.nowthatswhaticall.com Instagram: https://www.instagram.com/nowthatswhaticallgreen You can follow me on socials on the below accounts. Instagram: https://www.instagram.com/briannemwest/ Tiktok: https://www.tiktok.com/@briannemwest Linkedin: https://www.linkedin.com/in/briannemwest/ For our latest big project, find out more about Incrediballs here: https://incrediballs.com/
Happy Plastic Free July! PFJ is a grass roots movement that is all about encouraging us all to reduce our use of plastics and be part of the solution to plastic pollution. So who better to talk to than the founder of this very movement, Rebecca Prince-Ruiz. I am honestly so excited to talk to Rebecca and hear all her wisdom, advice, tips and even a few kernels of optimism about the plastic pollution problem. In this episode Rebecca shares: - Her background and how she got into plastic free July - Why she found her first experience with a recycling facility so confronting - How difficult she found her first plastic free month - How plastic free July grew to the size it is now - The impact she has seen of Plastic Free July have since it started. - What the global plastics treaty is - If she thinks politicians are doing well with this the plastics issue - Why a tax on virgin plastic products could help - Whether she has companies pushing back against Plastic Free July - Why the solution is to have plastic companies involved in the full life of their products, not just until the point of sale - Some good news about the plastic pollution problem Key Quotes “For me visiting a recycling facility was really confronting” “We're just creating a growing problem that we're always playing catch up and we're never going to be able to recycle our way out of” “We have states in the US where there is legislation to ban a plastic bag ban” “It's still cheaper and easier for manufacturers to use virgin plastics than it is to use recycled content” You can get involved with the podcast online Find our full podcast plus our sister podcast via the website here: https://www.briannewest.com/podcast Instagram: https://www.instagram.com/nowthatswhaticallpodcasts/ You can follow me on socials on the below accounts. Instagram: https://www.instagram.com/briannemwest/ Tiktok: https://www.tiktok.com/@briannemwest Linkedin: https://www.linkedin.com/in/briannemwest/ For our latest big project, find out more about Incrediballs here: https://incrediballs.com/
Big news! Now, That's What I Call Green is going to become a weekly podcast! I have put the business podcast on hiatus and we will be going weekly podcasts here, but there is a twist. We'll be alternating between different styles of episode. On one week you'll have deep dives and interviews, but on the other we're going to be something new, and that's what we're doing today. It's time for This or That, where I analyse different options and reveal the most environmentally friendly option and for our first episode we are going to start off with some big topics, and you'll have a chance to win free ncrediballs by listening. In this episode I share: - An update on the direction of the podcast and a few changes - What this new bi weekly style of episode is going to be - Comparing baths and showers and which is worse - How much power it takes to heat bath water - Dishwasher vs hand washing and which is worse - Things you can do to lessen your impact if you use a dishwasher - What the worst option for all straws is - The best option for reusable straws - The problem with reusable straws - How you can win free incrediballs from listening to this episode Key Quotes "The dishwasher wins. Hooray! No more hand washing. Or does it?" “I have a passionate hatred for baths. They're like human soups.” “You fill the sink, you wash the dishes, then you let them drip dry…or am I washing dishes wrong?” You can get involved with the podcast online: Find our full podcast plus our sister podcast via the website here: www.nowthatswhaticall.com Instagram: https://www.instagram.com/nowthatswhaticallpodcasts/ You can follow me on socials on the below accounts. Instagram: https://www.instagram.com/briannemwest/ Tiktok: https://www.tiktok.com/@briannemwest Linkedin: https://www.linkedin.com/in/briannemwest/ For our latest big project, find out more about Incrediballs here: https://incrediballs.com/
This is going to be a very deep episode. We're talking human rights violations, genocide and human trafficking and it all comes down to the devices you use and the batteries that power them. While Electric Vehicles are definitively better than fossil fuel vehicles, they are not perfect and it's important to understand why. I'm not doing this episode to induce guilt or horror, but before we can make impactful change, we often need to first understand exactly what is going on. In this episode I share: - Why EVS are definitively better than fossil fuel vehicles - Why EVS are not perfect - The downside that comes from getting the metals we need to make EV batteries - The horrific human cost of mining Cobalt - Why the horrifying history of the congo laid the groundwork for the present day humans rights abuses - The appalling crimes happening in the congo because of the mines resources - How western companies have been funding conflicts in the congo - One of the biggest companies involved in causing these problems - Some of the companies that are doing better when it comes to congo mining - How battery technology development may help - How to recycle your tech - Why I see positive change on the horizon Key Quotes “You do not want to be responsible for someone else's horrific struggles, but also what are we going to do about it?” “We talk a lot about fast fashion, we don't talk about our obsession with tech. And it's actually a very similar premise and arguably just as destructive.” “We all need a phone, we often need a laptop, so don't feel guilty that you need these things. But you can do better with what you buy and how long you keep it.” More Information Some places you can learn more and donate to help the situation in the congo: https://friendsofthecongo.org/children/ https://donate.unhcr.org/int/en/democratic-republic-congo-emergency https://www.wfp.org/countries/Congo https://goodweave.org/the-issue/child-and-forced-labor-in-artisanal-cobalt-mining-in-the-congo/ https://www.npr.org/sections/goatsandsoda/2023/02/01/1152893248/red-cobalt-congo-drc-mining-siddharth-kara https://www.theclimateclub.co/environmental-healthblogs/347zlomifb9x9jsyogvi4kymlynxfb More information about Fair Phone: https://www.fairphone.com/nl You can get involved with the podcast online Find our full podcast plus our sister podcast via the website here: https://www.nowthatswhaticall.com Instagram: https://www.instagram.com/nowthatswhaticallpodcasts/ You can follow me on socials on the below accounts. Instagram: https://www.instagram.com/briannemwest/ Tiktok: https://www.tiktok.com/@briannemwest Linkedin: https://www.linkedin.com/in/briannemwest/ For our latest big project, find out more about Incrediballs here: https://incrediballs.com/
Today it is all about World Oceans Day (8th June). They are the life blood of our planet, but they are under incredibly serious threat. For this episode I'm going to be blunt and maybe a little bit depressing, at least to start with. Our oceans face multiple threats and there is already catastrophic damage being done to them. Don't worry, in this episode I'll also offer some hope and some options on how to help, but to start I'm really going to reveal how dire things are. In this episode I share: - Why less than 10% of coral reefs are going to survive global warming - Why coral reefs are so important for our continued survival - The horrifying mass bleaching event we are experiencing right now - What ocean acidification is and why it is life threatening for a lot of ocean life - Why plastics in the oceans are actually getting worse - What dead zones are and why it's horrifying - The 30 by 30 campaign and why it's important - The disappointing amount of oceans that Aotearoa is protecting - The ways we can make change to help our oceans Key Quotes “At the end of the day if the ocean fails, we do too, end of story.” “Climate change is not something that is going to happen, it is happening now.” “You may like them, but our oceans cannot cope with people liking fish.” “They cannot do studies on how microplastics are affecting humans, because they cannot find a control population. Which means they cannot find any human that has not been affected by microplastics.” “We're doing a bloody poor job of looking after our oceans.” You can get involved with the podcast online Find our full podcast plus our sister podcast via the website here: https://www.nowthatswhaticall.com Instagram: https://www.instagram.com/nowthatswhaticallpodcasts/ You can follow me on socials on the below accounts. Instagram: https://www.instagram.com/briannemwest/ Tiktok: https://www.tiktok.com/@briannemwest Linkedin: https://www.linkedin.com/in/briannemwest/ For our latest big project, find out more about Incrediballs here: https://incrediballs.com/
It was my birthday a couple of weeks ago and to celebrate we did things a little differently. Kate, one of the team from Business, but Better joined me and peppered me with millions of questions. It's a behind the scenes peek at my life, business thoughts and sustainability advice. Kate wouldn't let me leave until she had asked all the questions she wanted. In this episode we share: - What the process of rewilding my yard was like at the start - What is holding kiwis back from developing their lawn into something environmentally supportive - My tips on how to be sustainable - The times that she cried over Ethique - The 3 questions people always ask Kate about Brianne - The kind of businesses who should contact Insprie - Why not all mentors work well for all mentees - How we make social enterprise business the mainstream - My guilty pleasures that I wouldn't normally share Key Quotes “At the end of the day being sustainable is about doing everything you can with stuff you already own.” “Not every mentor works for everybody” “I don't like the term social enterprise, because I think that that should just be all business.” You can get involved with the podcast online Find our full podcast plus our sister podcast via the website here: https://www.nowthatswhaticall.com/ Or follow the podcasts on our socials: https://www.instagram.com/nowthatswhaticallgreen You can follow me on socials on the below accounts. Instagram: https://www.instagram.com/briannemwest/ Tiktok: https://www.tiktok.com/@briannemwest Linkedin: https://www.linkedin.com/in/briannemwest/ For our latest big project, find out more about Incrediballs here: https://incrediballs.com/
It's world Bee Day, and to delve further into the topic, I have been very lucky to get Ruud Kleinpaste (or you may know him as ‘the bug man) onto the podcast. He is a bug enthusiast, tv presenter and is always happy to share his face with a wētā so who better to join my on the annual day of the Bees!? In this episode Ruud shares: - What his actual background and education is - How to get people to not be scared of insects anymore - How and why he keeps wētā in his home - What his career highlight is - Why the insect apocalypse is bad for us all - How we can get adults to care about insects and the environment - Why we are having an insect apocalypse - Why ‘sustainable' is the wrong word to be using - How Aotearoa compares to the rest of the world in how it treats the environment - What the inaturalist app is and why you should use it - What biomimicry is and how it can help us in the human world - Things we can all do to make our homes more insect friendly - How we can learn to work together from nature - Why he is not scared of most spiders - Why he believes bees are not in trouble Key Quotes “Have you ever seen a 90 degree bend in nature?” “If you've got kids doing this, they will teach 3 generations for the price of one.” “I do full frontal nerdity.” You can get involved with the podcast online Find our full podcast plus our sister podcast via the website here: www.nowthatswhatsicall.com Instagram: https://www.instagram.com/nowthatswhaticallpodcasts/ You can follow me on socials on the below accounts. Instagram: https://www.instagram.com/briannemwest/ Tiktok: https://www.tiktok.com/@briannemwest Linkedin: https://www.linkedin.com/in/briannemwest/ For our latest big project, find out more about Incrediballs here: https://incrediballs.com
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