Smart Creation Podcast

Are you curious about the future of sustainable fashion and the transformative projects shaping this industry? If so, this episode is crafted just for you! We're joined by Drishti Masand to explore the T-REX project, an acronym for Textile Recycling Excellence. Led by adidas, this initiative aims to revolutionize textile recycling across Europe through collaboration with major industry players like Veolia and various recycling companies.In this discussion, Drishti illuminates the project's goals, including tackling the technical and economic challenges of establishing a circular textile economy. She emphasizes the importance of long-term vision in sustainability, showcasing how the New Cotton Project has paved the way by turning post-consumer cotton textiles into new fibers, thus demonstrating the potential of a circular economy.We delve into the technical complexities that the T-REX project addresses, identifying gaps in textile recycling—from collection and sorting to final recycling processes. Drishti discusses the roles of the 13 key partners involved, each critical in transforming recycled materials into new products. This collaborative effort highlights the integration of advanced technologies to ensure material purity and recycling efficiency.To round off our conversation, Drishti shares insights on the upcoming EU regulations impacting the textile industry and the importance of aligning industry standards with consumer expectations for sustainability. This episode not only sheds light on adidas's initiatives but also underscores the broader industry's move towards sustainable practices through innovation and collaboration. Join us to gain a deeper understanding of how these initiatives are setting the stage for a more sustainable fashion future.Content to Navigate the Episode:00:00:38 - Introduction to Drishti Masand00:01:08 - Drishti's career path before adidas00:02:34 - Drishti's role at adidas and circularity strategy00:03:25 - The New Cotton Project and its learnings00:04:38 - Introduction to the T-REX project and its meaning00:05:39 - Goals and partnerships of the T-REX project00:06:55 - Technical and economic challenges of textile recycling00:07:55 - Importance of technological developments00:09:42 - Issues with the purity of recycled materials00:11:43 - Key partners and responsibilities in T-REX00:20:33 - European regulations impacting the textile industry00:30:45 - adidas's guidelines on eco-designKey Learnings:"Circular economy isn't just a concept at adidas; it's a concrete strategy we're pushing forward to reshape how the fashion industry operates by 2050.""T-REX stands for textile recycling excellence, aiming to optimize a circular system within Europe. We're assessing the economic and technical barriers to make textile recycling a reality.""We've realized that the technology for sorting and recycling isn't as mature as we thought. There's still a huge gap in making these processes efficient and scalable, which is what we're focusing on in the T-REX project.""It's not just about recycling textiles; it's about creating a system where everything works in a circular loop rather than the outdated take-make-throw system.""We are at an inflection point within the EU with new regulations set to redefine the responsibilities of fashion brands towards a sustainable future.""As we push forward with T-REX, we are not just testing technologies but also creating a blueprint for how a sustainable textile industry could function within the European Union." Hosted on Acast. See acast.com/privacy for more information.

Have you ever wondered how luxury fashion and environmental sustainability can coexist? In today's episode of Smart Creation, the podcast, we dive into this fascinating intersection with a special guest who's making significant strides in this area. Our guest is not just a visionary but also a key player in transforming the fashion industry.Andrea Rambaldi, the founder and general manager of FashionArt, is the esteemed guest of our show. With a background in chemistry and a passion for painting, Andrea grew up in a family deeply rooted in fashion and creativity. His mother was a tailor and fashion designer, while his father owned a laundry and dyeing business. After spending a decade in the family business, Andrea ventured out to create FashionArt, a company that prides itself on combining artistry with industrial production. His journey led him to work with prestigious brands like Chanel, which eventually became a majority shareholder of FashionArt in 2022.This episode explores the innovative and sustainable practices that FashionArt employs in the textile industry. Andrea discusses the company's commitment to craftsmanship and technology, such as laser and ozone washing, which has allowed them to create unique and high-quality products. He emphasizes the importance of a carefully selected and audited supply chain to ensure environmental, safety, and ethical compliance. Andrea also highlights the company's initiatives like providing machinery to smaller businesses and their investment in becoming GOTS certified. The conversation delves into the challenges of water consumption in denim production and how FashionArt is addressing these through techniques like laser and ozone treatment, and even starting their own cotton cultivation in Italy. Andrea shares his vision for the future, including the creation of an internal sewing academy and further internalization of strategic processes to protect their clients' designs and intellectual property.Content to Navigate the Episode:00:00:00-Introduction 00:01:12-Andrea's Background and FashionArt's Genesis 00:03:11-Chanel's Investment and Company Evolution 00:04:12-Innovation and Craftsmanship at FashionArt 00:05:09-Environmental and Ethical Compliance 00:07:55-Getting GOTS Certified 00:14:47-Complex Manufacturing Processes for Luxury Denim 00:21:00-Corporate Social Responsibility at FashionArt 00:25:34-Reducing Water Usage in Denim Production 00:29:14-Investment in Education and Academia 00:33:15-Future Expansion and Internalization of Processes 00:36:43-Innovation and Recycled Denim 00:39:22-Changing Industry Mindsets on Sustainability 00:41:24-Staying Informed and Inspired in CSR Initiatives 00:42:55-Concluding Thoughts and Guest's AspirationsKey Learnings:"Our products are a fusion of supreme craftsmanship and state-of-the-art technology like laser and ozone washing.""The journey of FashionArt has been about transforming a dream into a tangible reality with products that carry an unbelievable intrinsic value.""We insist on a supply chain that's not just effective but also ethical and environmentally conscious.""Achieving GOTS certification wasn't just a goal—it was a commitment to sustainability that we made reality, even during challenging times like the COVID pandemic.""Every euro spent towards certification and sustainability is an investment in our planet's future." Hosted on Acast. See acast.com/privacy for more information.

Dans ce nouvel épisode nous plongeons au cœur de la mode durable avec Camille Herry, Responsable RSE chez Chargeurs PCC et Lainière de Picardie. Sa passion pour la mode, combinée à un engagement profond envers la durabilité, nous offre des perspectives uniques sur la façon dont l'industrie peut évoluer vers des pratiques plus responsables.Camille partage son parcours depuis ses débuts dans la haute couture jusqu'à son rôle actuel où elle pilote des initiatives de changement significatif dans l'industrie textile. Avec des anecdotes personnelles et des exemples concrets, elle dévoile les défis et les opportunités liés à la mise en œuvre de pratiques durables dans le secteur de la mode.L'épisode aborde des sujets cruciaux tels que la traçabilité, l'éthique de la chaîne d'approvisionnement, l'innovation dans les matériaux et les processus de production, ainsi que l'importance cruciale de l'éducation et de l'engagement en faveur d'une mode plus éthique et durable.Que vous soyez un professionnel de la mode à la recherche d'inspiration pour intégrer la durabilité dans votre travail, ou simplement quelqu'un qui s'intéresse à l'avenir de la mode, cet épisode est une mine d'or d'informations, d'idées et de solutions pratiques pour avancer vers une industrie plus respectueuse de l'environnement et des personnes.Se retrouver dans l'épisode 06:25: Camille Herry et son parcours vers la RSE11:40: Aperçu de Chargeur PCC et la Lainièrede Picardie15:40: Les piliers de la RSE chez Chargeur PCC18:38: L'importance de la traçabilité et des audits dans la supply chain25:02: Le défi des certifications et standards RSE26:07: Initiatives et projets RSE chez Chargeur PCC et la Lainière de Picardie31:20: Sa feuille de route RSE pour les prochaines années36:00: Carrière dans la RSE et conseil pour les futurs professionnels39:05: L'aspect économique de la durabilité en mode41:10: Inspirations et sources d'information en RSEKey Learnings:"La RSE n'est pas juste une question de conformité, c'est une réflexion profonde sur le sens que nous voulons donner à notre industrie. C'est en réalignant nos valeurs avec nos pratiques que nous pourrons véritablement transformer la mode.""Naviguer dans le monde des certifications RSE, c'est comme apprendre une nouvelle langue. Une fois maîtrisée, elle nous permet de déchiffrer et d'améliorer l'impact environnemental et social de nos actions.""Chaque fois que je visite une usine et que je vois les améliorations apportées grâce à nos efforts en RSE, je suis rappelée au fait que le changement est non seulement possible, mais déjà en cours. C'est cette évolution qui alimente ma passion et mon engagement pour une mode plus durable.""L'industrie de la mode a un besoin urgent de ralentir. Moins de collections signifie plus de temps pour l'innovation, plus d'attention aux détails, et une meilleure qualité. C'est cette approche qui rendra nos vêtements plus significatifs et durables.""L'impact d'une pièce de vêtement ne se mesure pas seulement à sa beauté ou à la marque qui la crée, mais aussi à l'histoire de sa fabrication. En tant que consommateurs, choisir des vêtements de qualité, c'est voter pour un avenir plus équitable et plus durable.""L'éducation est au cœur du changement vers une mode plus durable. En partageant nos connaissances et en élevant les consciences, nous pouvons tous contribuer à façonner une industrie qui respecte à la fois les personnes et la planète." Hosted on Acast. See acast.com/privacy for more information.

Episode #61: Eugénie Monroe - Recycling and Ecodesign Sales Manager at WETURNIn today's episode, we welcome Eugénie Monroe, who is currently responsible for sales in recycling and ecodesign at WETURN. Eugénie possesses an impressive expertise, marked by a professional journey that spans diverse experiences, including sales, product development, and operations management. Her background provides her with a comprehensive understanding of the challenges and innovative solutions in the fashion sector.WETURN, founded three years ago by Sophie Pignères, is a pioneering initiative specializing in closed-loop valorization solutions for textiles. The company focuses on the collection and transformation of textiles, contributing to the production of local recycled fabrics. WETURN gained international recognition by winning the Innovation Award for Sustainability at VivaTech in 2021, demonstrating the effectiveness of its methods. Its collaborations with luxury houses like Christian Dior and Louis Vuitton underscore the positive impact of using recycled materials in the fashion industry.In this conversation, Eugénie Monroe shares her vision and inspirations. She discusses the significance of commitment and collaboration in integrating recycled materials into fashion collections. Drawing inspiration from sustainable initiatives in the food industry and The Guardian's reporting, Eugénie underscores the need for a conscious and responsible approach. The conversation promises to be enriching, highlighting the vital role of recycled materials in achieving more sustainable fashion.Content to Navigate the Episode:00:51: Eugénie shares her career path before joining WETURN.04:44: What inspired the genesis of WETURN.08:58: Eugénie's primary roles and responsibilities at WETURN.05:37: Eugénie explains the AGEC law.10:05: The major milestones for WETURN so far.13:19: The impact of the LVMH Innovation Award for Sustainability on the company.22:44: WETURN's presentation at Première Vision from February 6 to 8, 2024.26:07: How WETURN differentiates itself in traceability, transparency, impact measurement, and recurrence.19:55: Eugénie addresses criticisms of recycled materials being more expensive, lower in quality, and lacking traceability compared to virgin materials.16:15: Eugénie shares a case study on how WETURN worked with Dior.30:18: Eugénie's key message to the industry, particularly to creators and creative professionals, about sustainability and ecodesign.32:14: Quick rapid-fire questions: What does Eugénie want to close the door on in the industry?33:32: Eugénie's favorite current initiatives/crushes in the industry.35:18: Where Eugénie looks for inspiration and how she stays ahead of the game.36:23: The last piece of clothing Eugénie bought.36:44: The personality Eugénie would like to hear on this podcast.Key Learnings:Eugénie Monroe: "I want to dispel the misconception that recycled materials are always grayish, laden with synthetic additives, and of poor quality. Contrary to belief, textiletotextile recycling isn't limited to small quantities. The industry is seeing increasing volumes and ongoing evolution. I am convinced that textiletotextile recycling is the future.""It's crucial to start now, even on a small scale, because in 10 to 15 years, these practices will become the norm. We won't be able to rely solely on materials like polyester or recycled polyester. Natural fabrics will continue to be essential in many products." Hosted on Acast. See acast.com/privacy for more information.

Today we're welcoming Marwa Zamaray, she is senior advisor in the apparel and textile industry, delving us into her professional journey and the burgeoning interest she has developed in sustainability within the fashion sector. She traces her awakening to the critical issues of worker exploitation and environmental degradation linked to the fashion industry, which propelled her into specializing in material traceability. Her central message underscores the vital role of championing ethical sourcing practices in fashion to avert potential financial setbacks and protect reputations.Further into the conversation, Marwa delves into the complex landscape of regulations governing traceability, transparency, and sustainability in the fashion industries of both the United States and Europe. She stresses that embracing sustainable practices presents a dual challenge and opportunity for businesses, paving the way for enhanced competitiveness and the adoption of cutting-edge technologies. Lastly, Marwa shares details about her recent involvement in a project that seeks to provide robust traceability solutions, designed to support brands in ethical sourcing and meeting the surging consumer demand for sustainability. Her advocacy extends to encouraging brands to adopt a comprehensive approach to sustainability, concentrating on refining their supply chains and transparently communicating their sustainability initiatives.CONTENT TO FIND YOUR WAY IN THE EPISODE :00:51: Marwa Zamaray's career journey01:44: Interest in sustainability and impact of Rana Plaza03:11: Potential for change in the fashion industry04:37: Role as a senior advisor in the fashion industry05:19: Definitions of traceability and sustainable fashion06:23: Mission and partnerships at Marwa Zamaray's organization07:34: Regulatory landscape in the United States and Europe09:18: What specific regulations will brands need to adhere to in the coming months/years?14:20: Best practices for industry players and consumers16:47: Challenges and opportunities in implementing sustainability practices17:47: New projects in collaboration she is excited about22:00: Quick Rapid Fire QuestionsKEY LEARNINGS"...I've been in the apparel and textile industry for 18 years now! It's been a roller coaster ride, filled with ups and downs, adventure, tons of learning, and substantial personal and professional growth [...] Then Rana Plaza happened. The glamour of the industry was not only overrated, but had also been clouding our judgement, making me feel implicated in the exploitation of manufacturers, contributing to environmental harm, and human rights violations.""Oritain is a leading company worldwide in the verification of the origin of raw materials. We have harnessed the power of science to provide a traceability solution, overcoming one of the crucial challenges in fashion's complex global supply chains.""Workshops & Seminars, Engage with Regulatory Bodies, Stay updated with the latest regulations and standards. Partner with your suppliers for a joint approach, consult with NGOs, conduct risk assessments, start mapping your supply chain, conduct supplier due diligence, conduct internal training, hire specialized staff, and prioritize it in your overall strategy." Hosted on Acast. See acast.com/privacy for more information.

Working for 20 years in the fashion and lifestyle industry, Elena Faleschini has worked for many brands such as Lancaster, Diesel, and Galeries Lafayette. Today, she holds the very new position of Director of Strategy & Sustainability at 7 For All Mankind, the famous premium jeans and fashion brand born in the US in 2000. Her role focuses on respecting the sustainable commitments in the social and environmental fields to produce the brand's items as an in-house expert. Her main mission is to be responsible for the development and execution of comprehensive sustainability initiatives, both for consumers and brand communication. With a background that emphasizes the uniqueness of denim and well-manufactured products, she is now dedicated to 7 For All Mankind's transparency and sustainability efforts.By offering beautiful, high-quality products, the brand focuses on responsible materials and practices to reduce their impact on the Earth. Their promises include being more transparent about the composition of fabrics, whether materials are recycled, and their origin, as well as taking care of the garments. The brand has implemented a program where customers are encouraged to donate their old items in exchange for a discount on the website. Every action is aimed at ensuring high-quality labeled products and brand transparency with long-lasting garments. Finally, communicating with clarity to 7 For All Mankind's consumers is one of her primary ambitions.In this new episode of Smart Creation, Elena talks to us about the sustainable business plan that she is developing for 7 For All Mankind, with a focus on transparency—a way to guide this authentic brand toward a responsible mindset of positive change. It's a way to sensitize their customers and convey a simple message in the end.CONTENT TO FIND YOUR WAY IN THE EPISODE :1.30 : Elena Faleschini is talking about her previous working experience3.14 : The guest introduces herself and talks about her role at the position of director strategy and sustainability at 7 for all mankind. 4.21 : Brief recap of the brand she works for : history and quality products.6.10 : how the customers can be concerned and interested in sustainable fashion / customer's Education to sustainable fashion7.55 : Responsible challenges that the brand has to deal with9.08 : 7 for all mankind's Transparency and sustainable actions11.12 : Advices for beginner responsible consumers11.56 : The process for Requirements and labeling standard / The process for a long term strategy 12.41 : Brand relationship with the clientele of 7 for all mankind 15.14 : How she manage to find the many informations that consumers need16.48 : A digital communication to get informed about the supply chain18.10 : Her biggest challenge as director of strategy and sustainability19.56 : Her advices for young sustainable designers 22.11 : Rapid-fire question sectionKEY LEARNINGS« Consumers are quite confused at the moment because they have been bombarded with information on sustainability for the past few years from all sides, from every brand. It's a mess and super confusing, even for us. »« Be curious, educate yourself, choose garments that are long-lasting and durable. »« Transparency builds trust and loyalty with consumers. »« We are working on implementing a digital passport for our products to ensure complete traceability and responsible management.» Hosted on Acast. See acast.com/privacy for more information.

Léonore Garnier is the Sustainability Project Manager at the Fédération de la Haute Couture et de la Mode. Her role focuses on promoting collective sustainability efforts within the fashion industry. With a background that emphasizes creativity, she defines sustainability as fashion's avenue to embody relevance, durability, and circularity while addressing environmental and social challenges.As part of the Fédération de la Haute Couture et de la Mode, Léonore Garnier contributes to its mission of advancing sustainability in the fashion realm. The federation initiates collaborative endeavors, such as the "eco-design for sustainable product regulation," guiding brands to integrate sustainable practices into their operations.Garnier's role involves guiding brands to comprehend their environmental impact, advocating for materials reuse, and incorporating sustainable design principles into events like Paris Fashion Week. With a vision that cherishes clothing's value and mindful consumption, the Federation aims to instill sustainability as a fundamental approach within the fashion industry.In this new episode of Smart Creation, Léonore talks to us about her vision of fashion and the importance of combining creativity, sustainability, and innovation, in order to make a positive contribution to the fashion industry and create a better future.CONTENT TO FIND YOUR WAY IN THE EPISODE01.11 The guest introduces herself and talks about her role at the Fédération de la Haute Couture et de la Mode01:54 : She talks about what she did before and where she studied03:02 She explains her definition of sustainability04:29 She provides an overview of the main sustainability initiatives that the Federation has implemented to help brands become more responsible07:19 She explains what's a sustainable fashion show09:17 She talks about the different regulations for fashion shows, and what the Federation recommends to the fashion brands ? 15:20 She talks about the most important key learnings to become more sustainable as a fashion brand 18:02 She explains how the Federation influences the brands and how they measure their environmental impact 23:29 She explains how fashion can be sustainable and what are her hopes and expectations for the industry 25:40 She talks about the last item she bought and why 26:52 She gives her advice to fashion brands in order to make their practice more sustainable28:56 She talks about international markets and how they react to sustainability31:43 Rapid-fire question sectionKey Learnings : "Sustainability is a constraint; we confront a vast climate crisis that extends beyond any single industry. What I find intriguing is that when connected to fashion, it demands qualities of relevance, durability, persistence, and circularity. These substantial concepts gain true significance within creative industries, as creativity inherently thrives on innovation and unique thinking. Due to this constraint, sustainability demands a distinct approach. By its essence, fashion can be avant-garde, particularly given its contemporary nature, leading to the incorporation of environmental and social challenges.""Perhaps the most sustainable event is one with shared or rented materials. This notion extends beyond the event's immediate duration to encompass a week of activities. In our context, Paris Fashion Week facilitates cost-sharing—both financially and environmentally—by considering material reuse. While shows may appear extravagant, there exists substantial work dedicated to ensuring material relevance, usefulness, and multiple life cycles. A sustainable show possesses meaning, where every component serves another purpose." Hosted on Acast. See acast.com/privacy for more information.

Ana Silva Tavares is the CEO of RDD Textiles, a pioneering company in the field of sustainable fashion. With her deep commitment to environmental responsibility, Ana guides RDD Textiles in revolutionizing the textile industry by integrating innovative technologies and sustainable practices.Based in Portugal, the company specializes in natural cellulosic fibers, as well as innovative processes that significantly reduce the ecological footprint of their products. The company operates its own recycling center to collect garment remnants, which are then blended with other fibers for reuse.RDD Textiles also aims to develop and provide sustainable textile innovations to global brands. They believe in co-creation and technological exploration as essential drivers of progress in the industry. They operate with enhanced transparency and openness, emphasizing the importance of traceability in their processes through material tracking and analysis.In this new episode of Smart Creation, Ana talks to us about her vision of the future and the importance of combining creativity, technology, and transparency in order to make a positive contribution to the fashion industry and create a more sustainable future.CONTENT TO FIND YOUR WAY IN THE EPISODE1:05 Who is Ana?1:19 What's RDD Textiles?1:57 What is her definition of sustainable fashion?5:12 What's RDD Textiles' process?11:46 Why is it difficult to achieve the right colors naturally?17:36 What are the differences with conventional coloring?28:10 What are the challenges faced by fashion brands?29:22 What are the right certifications and how can one become more sustainable?33:15 Can you explain the design and creation process of the new hostess outfits for Premiere Vision and how it reflects RDD Textiles?37:27 Can you provide examples of companies that have a sustainable business model?40:26 What is Ana's vision of a sustainable market?41:53 Where does RDD Textiles draw inspiration from?42:42 What was the last piece of clothing Ana bought?43:17 Who would Ana like to listen to in this podcast?KEY LEARNINGS"Biomaterials can also have a considerable negative impact, such as cotton, so we try to use different materials sourced from biological sources that have less impact than what we usually see in our materials.""I don't believe there is only one way to accelerate the sustainable revolution in fashion.""As a designer, I think one of the most challenging things right now is the availability of a wide range of materials and different processes that are on the market these days; you have to become a technical person to understand.""Certifications can be a tool to achieve traceability in the process, as well as to study materials.""At RDD Textiles, we believe that collaboration is one of the keys to the future." Hosted on Acast. See acast.com/privacy for more information.

In the fashion industry, where innovation and technology play an increasingly important role, Ben Hanson has emerged as one of the most influential editors-in-chief. As a leader at The Interline, a globally renowned publication focused on fashion and technology, Hanson has pushed boundaries and shaped the future of the industry. His commitment to exploring the synergies between fashion and technology has catalyzed major changes in this constantly evolving field.As the editor-in-chief of The Interline, Ben Hanson has used his platform to promote innovation and encourage dialogue among industry stakeholders. His editorial approach involves providing accurate and in-depth information on the latest technological advancements, new manufacturing methods, and emerging fashion trends. He has also initiated discussions on ethical and sustainable issues related to the use of technology in the fashion industry, contributing to collective awareness.Ben Hanson discusses in this new episode of Smart Creation, the magazine's vision and the importance of combining technology, transparency, and sustainability in the fashion industry. CONTENT TO FIND YOUR WAY IN THE EPISODE1:12 What is The Interline ?1:51 What's his background in fashion2:02 What's the aim of the magazine ?2:19 Their partnership with Première Vision2:39 What brings him to technology 3:55 What's Smart Tech ?4:27 Why are we hearing a lot about technology in fashion ?6:24 Why should fashion companies invest in technology ?8:00 The role of 3D in fashion design11:11 What are the available tools on the market today ?13:03 How is technology going to contribute to sustainability and transparency ?16:20 The regulation of transparency for fashion brands18:17 What brands are the best at this topic ?20:00 How does technology revolutionize the product journey ?24:12 What are the barriers of using technology ? 28:45 How will AI impact the fashion industry ?33:52 His use of AI 37:08 How is AI going to impact the e-commerce acquisition process ?39:17 How can fashion brands collaborate with technology to create a better customer experience ?44:50 Can small brands access new technologies ?46:02 What is going to be the future smart technology trend in the fashion industry ?49:13 What are some examples of brands who have a degrowth business model ?52:40 Some advices for fashion professionals who want to get into Smart TechnologyKEY LEARNINGS“At The Interline, we're 100% focused on technology, 100% of the time, because we believe that fashion is going to be defined by technology in the future.”“Fashion is the core essence of self expression and creativity. However it's also stuck. Stuck in terms of how it works, and in terms of traditions. I believe it has a lot to gain by working smarter, and technology for me is the key for unlocking all of that.”“When you design in 3D to begin with, you get a 3D asset that allows not just the creatives, but also the people who commercialize it to make a bunch of different choices based on a digital representation product instead of needing to make countless numbers of samples and prototypes.”“Data is the primary currency for transparency.”“You have to change the way you work to go with the new tools.” Hosted on Acast. See acast.com/privacy for more information.

Smart Creation, the podcastISKO is one of the leading manufacturers of high-quality denim fabrics for international fashion brands. Founded in 1983, the company is part of the Turkish conglomerate Sanko, owned by the Konokoğlu family and based in Gaziantep, eastern Turkey.Recognizing the potential environmental impact of its activities, the Sanko group is committed to making sustainability a priority through multiple aspects aimed at producing quality fabrics while respecting the planet as much as possible.Specializing in denim, ISKO has made significant progress in reducing its environmental impact, focusing on the use of sustainable raw materials, responsible water usage, and eco-friendly production methods. In addition to these efforts, the group has developed new products and technologies, including denim fabrics with enhanced performance properties and advanced digital design tools.Fatih Konukoglu, CEO of ISKO and Vice President at SANKO Group, discusses in this new episode of Smart Creation the group's commitment and the importance of combining technology, innovation, and sustainability.CONTENT TO FIND YOUR WAY IN THE EPISODEAbout ISKO04:00 What are the biggest challenges that the denim industry is currently facing and how is ISKO addressing them04:08 The different challenges and adaptations of denim world04:84 Denim customers04:99 The advantages of denim world24:35 ISKO as a leader in the denim industry05:97 How to solve sustainability issues07:07 How ISKO tries to be more sustainable07:94 ISKOs recycled materials achievements08:29 ISKOs collaborations with other brands 09:77 How does ISKO collect jeans09:91 The different hubs of Sanko10:85 Does everyone have the same interest in sustainability ?11:20 The advantages of recycled materials12:27 The need to relearn textile production taking into account the environment19:91 The awareness of sustainability in different markets14:05 Is being sustainable more expensive than not being sustainable ?15:04 Is the best way to reduce the environmental impact, is to reduce consumption ? What's the solution ?18:05 How ISKO managed to make very strong fabrics19:21 How ISKO implemented transparency22:87 How ISKO adapts to new technologies and how it's going to change the industry24:85 What does ISKO do in order to serve different levels of the market in the denim industry26:17 Is all of the segments asking for sustainable products ?26:98 What would he want to change in the fashion industry27:19 What is people's favorite denim trend08:04 How ISKO stays inspired29:27 Which historical figure he would like to work with KEY LEARNINGS“Denim is one of the most used products in the world. The denim world is very challenging and it is a little bit more fast forward thinking than other industries. Denim can achieve sustainable production much faster than any other textile area. ISKO is moving faster to achieve those goals.”“We have a great team of engineers who work on our denim. It's our job to get better results from recycled materials, and today we have a product that can be much better than what there is in the market today.”“Every industry can be sustainable, you just need to be clever, and if cleverness has a cost, then being sustainable has a cost.”“Transparency is very easy for Sanko because everything is traced, our customers can trace everything, because most of our textiles come from our recycled facilities.” Hosted on Acast. See acast.com/privacy for more information.

Since 2017, Fashion for Good has been committed to making fashion a force for good. Through its innovation platform, they bring together key players across the entire industry who are committed to powering the future of fashion by testing and scaling ecological and sustainable solutions that are good for both people and the planet. Because change also comes from the consumer, Fashion for Good created, in 2018, the Fashion for Good Museum: the world's first museum for sustainable fashion where we can learn where our clothes come from, their impact, and the next innovations that will shape the future of fashion.In this new episode of the podcast Smart Creation, Kathleen Rademan, Director of the Innovation Platform at Fashion for Good tells us how the platform works, how it is financed, its innovative projects and the particularity of their museum.CONTENT TO FIND YOUR WAY IN THE EPISODE About Kathleen 00:53 : Kathleen introduces herself and looks back on her journey.2:02 : Her definition of sustainable fashion.2:37 : Why she decided to dedicate her life to sustainability after investment banking.About Fashion for Good3:30 : What is Fashion for Good? What is the genesis? What is it? What is the vision? 05:19 : Companies that are part of Fashion for Good05:49 : How does Fashion for Good manage to get the different fashion players to work together?6:50 : How they finance themselves. 7:09 : It looks like there are many initiatives of organization, NGO around this sustainable topic in fashion, what makes you stand out of the crowd? 8:25 : What si New Cotton and T-REX Project? 9:52 : Can we really change the world with this kind of initiatives?11:54 : What is the north star metric of FFG? How do you measure your improvement?13:00 : What is the Fashion for Good Museum?14:33 : What are the keys to educating consumers and visitors?Fashion Industry 15:55 : How can the fashion industry accelerate its implementation of Circular Practices?16:58 : How to get people to consume differently?18:23 : What makes you feel optimistic? What are the signals in the industry that make you feel optimistic? 19:17 : Does this kind of practice exist in Asia or the US, or is it typically European?20:20 : What are the biggest challenges for the next years? 21:27 : Is there a real will to finance this change?Quick rapid fire questions answer by one word or one sentence max22:21 : Where do you look to get inspired? In what other industry? How do you stay ahead of the game?23:13 : What is the last piece of clothes you bought? 23:41 : Who is the personality you would like to listen to in this podcast?KEY LEARNINGS"I feel optimistic when you have large sums of funding allocated by governments to trial and test innovations, like what we've done in the New Cotton Project and T-REX Project.""I wanted to work in an environment they had a true impact, where I could go to bed at night and knowing that everything I'm doing is making a little difference in the world where we living and in particular for futures generations, that's why I've decided to make this change." "We engage all different types of fashion brands as well as manufacturers across the world to introduce them to new innovations that are more sustainable that is convince." Hosted on Acast. See acast.com/privacy for more information.

Après le Nutri-Score, mis en place en 2017 pour faciliter la compréhension des informations nutritionnelles par les consommateurs, le gouvernement français lance l'affichage environnemental, un système permettant aux consommateurs de connaître l'empreinte écologique d'un produit ou d'un service. Étendu à l'industrie textile, il devient obligatoire en 2023, un enjeu de taille pour toute l'industrie, connue pour être l'une des plus polluantes au monde. Pour accompagner ce système, il y a Ecobalyse, un outil d'évaluation environnemental permettant d'estimer rapidement les impacts environnementaux d'un produit à partir de quelques critères simples : poids, composition, lieu d'assemblage, etc.Dans ce nouvel épisode, Pascal Dagras nous parle de son travail au sein du Ministère de la transition écologique, des enjeux de l'affichage environnemental et d'Ecobalyse, de leurs futurs impacts sur l'industrie de la mode et du vêtement ou encore de la nécessité d'informer les consommateur et de travailler main dans la main avec les marques.CE QUE VOUS ALLEZ APPRENDRE DANS CET ÉPISODE00:52 : Pascal Dagras se présente01:47 : Pascal Dagras revient sur tout son parcours04:07 : Sa mission au Ministère de la transition écologique05:10 : Les différents champs d'action du ministère05:46 : La genèse de ces deux projets : l'affichage environnemental et Ecobalyse09:12 : Qu'est-ce que l'ADEM ?13:58 : Avec quels acteurs de l'industrie de la mode et du vêtement ont-ils travaillé pour décider des règles ?17:14 : En quoi consiste le projet Ecobalyse ?22:02 : Comment donner son feedback en tant qu'utilisateur ?23:27 : Comment calculer concrètement l'impact d'une matière vs une autre ?27:05 : À partir de quand l'affichage environnemental sera-t-il rendu obligatoire ? Y aura-t-il des sanctions ?29:04 : À quoi ressemblera l'affichage environnemental ?30:46 : Comment l'affichage environnemental va-t-il bouleverser la filière ?34:46 : Quelles seront les obligations des fabricants pour avoir une traçabilité précise et ainsi donner des informations claires aux distributeurs ?38:17 : Comment cette loi va-t-elle chambouler notre industrie ?41:28 : Est-ce qu'à terme un produit potentiellement plus pollueur sera davantage taxé ?43:42 : Quel horizon pour ce changement ? 5 ans ? 10 ans ? 20 ans ? Comment inciter les gens à acheter responsable ?46:04 : Quels sont les plus grands challenges de ces deux projets ?48:36 : L'industrie est-elle armée pour ce changement ?49:59 : Le dernier vêtement qu'il a acheté51:02 : Où trouve-t-il l'inspiration et comment parvient-il à se ressourcer ?52:57 : Qui souhaiterait-il entendre dans ce podcast ?LES APPRENTISSAGES CLÉS« La France est le premier pays en Europe, peut-être même dans le monde, où il est écrit noir sur blanc dans sa loi qu'un affichage des impacts environnementaux est rendu obligatoire. »« Cet affichage vise à informer le consommateur : quand il achète un vêtement, il doit être informé de ses impacts et prendre conscience que son tee-shirt n'a pas poussé dans un magasin et qu'il y a derrière lui des usines, des champs de coton, de l'extraction de pétrole, etc. La priorité est d'interpeller le consommateur et de lui faire prendre conscience de l'impact environnemental de son achat. »« Il y a un marché qui est en train de se structurer et qui sera un facteur clé pour permettre aux marques de se faire accompagner efficacement dans la maîtrise de leur produit. Je ne sais pas si tout le monde est prêt, mais en tout cas je vois une vraie énergie de mobilisation. » Hosted on Acast. See acast.com/privacy for more information.

"Every 25 minutes, the production of synthetic clothing uses the equivalent of an Olympic pool of oil." Here is what we can read on the website of The Woolmark Company. Founded in 1964, The Woolmark Company is considered the world's authority on wool and works alongside Australia's 60,000 wool producers to research, develop and certify Australian wool. Natural, renewable and bio-degradable, this material tends to supplant plastic which has ravaged and polluted our planet for decades because of its degradation into microparticles.In this new episode of Smart Creation, Damien Pommeret, Regional Manager Western Europe at The Woolmark Company, tells us why plastic is not a sustainable solution, why wool should replace it and how he works to improve profitability and the sustainability of the wool industry by taking into account each of its actors.CONTENT TO FIND YOUR WAY IN THE EPISODEAbout Damien Pommeret00:53 : Damien Pommeret introduce himself and come back to his pathway.1:26 : His definition of sustainable fashion.3:04 : Why after 7 years at IKKS he decided to move to the Woolmark Company.About The Woolmark Company 5:30 : What is The Woolmark Company? The genesis? The vision?7:07 : His role in The Woolmark Company.10:12 : Why 85% of merinos in the world come from Australia? What is so attractive about Australian wool?14:25 : What are the battles and achievements of The Woolmark Company as ONG and lobby? What initiatives are underway?20:19 : Why wool is one of the most sustainable existing materials?23:40 : His opinion on mulesing and the idea that wool production is very resource intensive. 28:35 : Their partnership with Nissan Formula-electric.36:53 : What is the north star metric of The Woolmark Company? How do you measure your improvement?About the Fashion Industry 38:31 : Is there an NGO similar to The Woolmark Company (for other materials)?41:20 : How the fashion industry can accelerate its sustainable revolution? 43:50 : The signals from the industry that make him optimistic.46:46 : His favorite brands or projects.48:57 : What are the « wrong » good ideas?Quick questions53:15 : The doors to close in our industry.53:40 : What he watches to stay inspired and how he stays ahead of the game.55:05 : The last piece of clothes he bought.56:02 : Who he would like to listen to in this podcast. KEY LEARNINGS"Sustainability is a new way to make garments that impacts all the different processes and all the different actors of the supply chain.""With The Woolmark Company, we are here to support the industry and all the different actors, first convicting them the right way to go and that's the only way to go and they are capable of doing this." "We are here to serve the industry all the way from the farm to the retail." "80% of the consumers have no idea what their garment are made of. 80% can not make the right choice because they just don't know. When you look at your garment composition, everything is done to be confused."ABOUTThe Woolmark Company : https://www.woolmark.fr/TO SUPPORT SMART CREATION THE PODCASTDon't forget to share and talk about the podcast to your friends and colleagues, it's easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ Hosted on Acast. See acast.com/privacy for more information.

"Leather experience, next level" Founded in 1958, the family business Gruppo Mastrotto, specializing in the treatment of bovine hides, is an exception in the world of tanning. Aware of the pollution that their activity can cause, the Italian group is committed to making ecology a priority through multiple actions aimed at reducing the impact of skin treatment on the environment. Specialized in the treatment of bovine leather for footwear, leather goods, clothing and even furnishings, Gruppo Mastrotto does not compromise between innovation and tradition and continues to develop ever more innovative projects thanks to its research and experimentation center.Chiara Mastrotto, daughter of the founder and now president of the group, tells us in this new episode of Smart Creation, the commitment of the Gruppo Mastrotto and the importance of combining quality, research and innovation. CONTENT TO FIND YOUR WAY IN THE EPISODE 00:54 : Chiara Mastrotto introduce herself03:09 : Story of Gruppo Mastrotto04:44 : What responsible fashion means to her06:46 : Their sustainability strategy of the last decade08:19 : Certifications of Gruppo Mastrotto10:01 : The results of their sustainability strategy from a social and environmental perspective11:01 : Their biggest challenges for the next years 12:12 : How she approaching the topic of environmental labeling14:11 : What can do the fashion industry to accelerate the sustainability revolution?15:23 : Her advices to help young designers choose their suppliers16:18 : Which door of our industry she would like to close16:28 : What she does to stay inspired16:59 : The last piece of clothe she bought 17:16 : The personality she would like to hear in this podcastKEY LEARNINGS "Gruppo Mastrotto has always been environmentally and socially conscious.""We can make a great contribution to the fashion industry because we upcycle product of food industry and we get a long-lasting material.""Sustainable fashion means to have a vision, a clear vision for the sustainable development of the fashion industry." "Designers should take a clear position regarding the use of material." ABOUT Gruppo Mastrotto : https://www.mastrotto.com/fr/ TO SUPPORT SMART CREATION THE PODCASTDon't forget to share and talk about the podcast to your friends and colleagues, it's easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ Hosted on Acast. See acast.com/privacy for more information.

"WRÅD is not a brand, it's our call to action" Today, Smart Creation invites Matteo Ward, co-founder and CEO of WRÅD, an innovative project dedicated to change in the fashion industry in all its forms (social, economic, environmental).From supply to manufacturing methods, including logistics and traceability, every thing in the fashion industry can be changed, redesigned, improved in order to reduce the impact of our clothes on the environment but also respect those who make them.Through education, innovation, design and consulting, the global crisis is not just a fatality, but an opportunity to change things.In this episode, Matteo Ward also gives us a highlight on the underside of the fashion industry and the different solutions he is implementing with WRAD to change it in depth.CONTENT TO FIND YOUR WAY IN THE EPISODE 0:58 : Matteo presents himself3:18 : How his time at Abercrombie & Fitch opened his eyes to the fashion industry.4:00 The Rana Plaza disaster.5:55 : His commitment after leaving Abercrombie & Fitch.17:50 : His work as a consultant for brands, companies and manufacturers.23:36 : Where are we going in term of sustainable fashion?28:20 : His actions with WRAD.32:50 : His biggest challenge for years to come.34:46 : Which fashion brands are going in the right direction?37:14 : What does he want to close the door to in our industry?37:39 : What does he look at to get inspired?38:35 : His book recommendations.39:41 : What is the last piece of clothes he bought? 40:18 : Who would he like to listen to in this podcast? KEY LEARNINGS "I've been working from seven years in this industry and nobody ever challenge me to know more about the product, where it came from, who made our clothes : all this things was new.""I really wanted to understand what was the truth behind the word sustainable fashion.""In 2015 nobody believed in what we were doing, nobody want to talk about sustainable fashion.""We don't know how the world will look like in hundred years, but if we start thinking about it now, we gonna be prepared to future proof."ABOUT WRÅDWRÅD : https://www.wradliving.com/aboutTO SUPPORT SMART CREATION THE PODCASTDon't forget to share and talk about the podcast to your friends and colleagues, it's easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ Hosted on Acast. See acast.com/privacy for more information.

When it comes to purchasing, there's no doubt that consumers want to understand what's behind the product. This topic has made its way, and now finds great key players to act for real shifts. At FiberTrace®, Chief Executive Officer Shannon Mercer is acting for traceability all along the supply chain with thoughtful technology. Combining both physical and digital, the platform allows users to map products in real-time, ensuring the tracking of the fibers, from the field to the store. Offering different solutions using blockchain and certified verification, there's no more reason for the industry to get slow on this revolution. In this quest of alignment with oneself, ones values and ethics, Shannon highlights that these shifts are made possible from all sides, pushed by legislation, industry players, services like FibreTrace tools but also, consumers. A tool that cannot be dismissed, when we know that they offer several services, some at zero cost. In this episode, Shannon gives an analytical eye on the market and consumer behaviors, and he also shares some case studies on how transparency can shape a business.CONTENT TO FIND YOUR WAY IN THE EPISODE 2:28 : Shannon presents himself3:10 : How did FibreTrace® start?4:04 : His definition of sustainable fashion4:45 : FibreTrace® activity4:15 : His definition of traceability7:54 : The importance of physical traceability8:50 : His definition of traceability and blockchain and their complementarity 10:45 : Is he involved in every step of the supply chain?12:10 : His customers12:45 : How has traceability evolved in the past years?13:35 : What is the legal framework?16:45 : What are the final clients expectations?19:05 : A case study at FibreTrace®20:21 : The technology's cost21:40 : The future of traceability22:48 : How long does it take to apply this process?24:25 : Their challenges in the upcoming years26:09 : How can the fashion industry accelerate its revolution?26:25 : Is FibreTrace® exclusive to all parts of the supply chain?28:40: The advice he would give to young designers regarding traceability30:00 What does he want to close the door to in our industry?30:15 : What does he look at to get inspired?30:32 : What is the last piece of clothes he bought? 30:45 : Who would he like to listen to in this podcast? KEY LEARNINGS “All brands can take full ownership of their supply chain and therefore the full impact on individual goods. We want to see a world where consumers can pick up a garment and know the impact it will have on the planet. I think that is where traceability starts.” “Each fiber has a different application and each fiber type has a unique signature.” “Ensuring you can connect physical traces to digital platforms is the only way of having a full transparent system.”“Consumers are very much more emotional in their purchasing decisions and this is why we see the demand for transparency from brands playing driven from the market when the changes are occurring.” Learn more about FibreTrace® :https://www.fibretrace.io Hosted on Acast. See acast.com/privacy for more information.

The data era might have its perks to operate a sustainable transition, especially in the fashion and luxury industries. At the core of Crystalchain's activity, information and technology are used in order to drive actions towards a more transparent system. Traceability and CSR manager of the company Augustin Firino Martell opens today's talk on how to implement blockchain for traceable and transparent solutions. Collecting information from the field to the final product, he's helping brands and all the actors of the industry to settle a trustworthy system with reliable sources. Criteria such as the environment, animal welfare, social criteria and supply chain are all taken into account to constitute a proof of sustainability for its product, and thus certify an ethical commitment. But this system won't be possible without the supply chain actors. That is why Augustin is encouraging cooperation and strongly aims to onboard suppliers as changes also come when it's done in a collective way.In this episode, Augustin explains how we can identify the issue we want to improve and monitor. We also speak about ESG laws and how governments are acting for this transition. CONTENT TO FIND YOUR WAY IN THE EPISODE 0:55 : Augustin presents himself1:10 : His background1:55 : His definition of sustainable fashion3:15 : Introduction of Crystalchain4:15 : His definition of traceability8:10 : About blockchain11:05 : The industries he is working with13:45 : Augustin gives an application case of his work20:20 : Going to the field21:20 : How long does it take to implement this collaboration system?23:20 : How much does it cost?23:55 : What are the market expectancies?16:55 : What's their biggest challenge in the upcoming year?17:42 : How can the fashion industry accelerate its sustainable revolution?18:50 : What are the right indicators regarding certification?23:25 : How can the fashion industry accelerate its fashion revolution?26:25 : What are the upcoming regulations to come?29:15 : Which regulations are taking the lead?31:32 : About the second life of the product33:00 : What solutions for the second life of a product?35:30 : What will traceability look like in the future?37:10 : Their digital platform to follow up on traceability40:10 : What can the fashion industry do to accelerate its revolution?41:58: What does he want to close the door to in our industry?43:10 : What does he look at to get inspired?44:40 : What is the last piece of clothes he bought? 45:35 : Who would he like to listen to in this podcast? KEY LEARNINGS “We see that more and more of the suppliers around the world have the same issues and they are also starting to have a way of providing the information to prove the origin of their materials.” “We like to go on the field to understand the process and to speak with the actors. One of the key issues is onboarding the actor and getting the actor to imply people to build the system.” “You need cooperation with the actors if you want to be quickly successful.”“Traceability is the basis to be aligned with the regulations.” Learn more about Crystalchain:https://crystalchain.io Hosted on Acast. See acast.com/privacy for more information.

As synthetic waste represents a big issue to the fashion industry, some suppliers seem to work toward new solutions for a more sustainable approach on the end of life of products.Blair Kanis, president of Cocona Labs presents in this episode the technology 37.5®, an innovative thermoregulator fabric that helps your body stay in its ideal temperature and ideal humidity level. Using active natural minerals, they incorporate it in the yarn at the very beginning of the production process. Composed of recycled polyester fibers, they gave a particular attention to the making of their product, in every step. At Cocona Labs, sustainable decisions are based on science and data especially on the end of life products outcomes. Indeed, as synthetic fibers products are not easy to recycle, they thought about using an additive in order to make the biodegradability more fluid and natural.Blair Kanis explains how she works hands in hands with brands, where quality and sustainability go along.CONTENT TO FIND YOUR WAY IN THE EPISODE 0:54 : Blair presents herself and her company1:23 : Her definition of sustainability2:00 : Introduction of her company3:03 : How does the technology 37.5® work?5:15 : How is it made?6:10 : The yarn structure7:20 : How do they deal with the textile waste issue?9:24 : How does the biodegradation process work?10:23 : How do they balance the synthetic end of life challenges with the performance and durability benefits of their product?11:55 : Their way of working with brands13:12 : What's the future of her company?14:01 : How does she see the future of synthetic textile waste?16:55 : What's their biggest challenge in the upcoming year?17:42 : How can the fashion industry accelerate its sustainable revolution?18:50 : What are the right indicators regarding certification?23:25 : How can the fashion industry accelerate its fashion revolution?21:22 : What does she want to close the door to in our industry?21:51 : What does she look at to get inspired?22:05 : What is the last piece of clothes she bought? 23:27 : Who would she like to listen to in this podcast? KEY LEARNINGS “We really want to help brands understand that by working with us, they don't have to choose between quality and sustainability.” “We spent a lot of time studying the science of what happens in landfills. I think it's important for brands and other industries to do the same because there's a lot of components to understand the rate of degradation of textile and what actually happens to it.” “Using recycled synthetic materials is important at the beginning of the life cycle to reduce reliance on virgin petroleum based products.” “We are focused on sustainability both on the material side as well as looking at our company's impacts and adjusting them.” Learn more about 37.5® technology:https://thirtysevenfive.com TO SUPPORT SMART CREATION THE PODCAST Don't forget to share and talk about the podcast to your friends and colleagues, it's easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

What if fossil-based fabrics were not necessary anymore? Imagine the impact it would have on the planet. At Covation Biomaterials, business manager Hao Ding is acting to make this outcome happen. The company produces bio-based polymers. They've developed different products that cover the textile, cosmetic and home industries. Using natural resources like starch and plant-based solutions, the technologies are ticking every box of sustainability, without forgetting high performance and quality characteristics.If sustainability is at the core of the company's strategy, it's because Covation is aiming to engage a conversation with customers, brands, stakeholders and generally, every player related to the supply chain in order to propose an alternative to fossil-fueled polyester fabrics.In this episode, Hao explains the process, the goals of the company, and his willingness to contribute in a positive way to our industry. You will learn all about the sourcing of the raw materials and certifications.Sorona, Susterra and Zemea will sound familiar to you after listening to this podcast!CONTENT TO FIND YOUR WAY IN THE EPISODE 0:58 : Hao presents himself3:03 : What is his job?4:00 : Introduction of his company5:40 : What's a biopolymer?8:08 : What's the impact of bio polymers?10:00 : What does sustainable fashion mean to him10:55 : Are all their products sustainable?11:20 : What's his favorite product?12:12: Where do they source the raw materials?13:34 : Why did he dedicate his career to sustainability?15:00 : The core strategy of Covation biomaterial17:20 : What are the KPIs is he looking at?18:45 : The certifications they have20:30 : Their upcoming goals21:25 : The biggest challenges for the fashion industry23:25 : How can the fashion industry accelerate its fashion revolution?24:50 : What's his advice to young designers?28:38 : What does he want to close the door to in our industry?28:56 : What does he look at to get inspired?29:42 : What is the last piece of clothes he bought? 30:08 : Who would he like to listen to in this podcast? KEY LEARNINGS “If we are able to convince the consumer to use more bio-based solutions, we can actually make a big impact regarding the carbon footprint.”“The plant stores the carbons in its body. We can turn these carbons into monomers or polymers meaning we don't depend on the fossil based and we don't bring extra carbons into the environment anymore. At that point, it is very sustainable.” “We are committed to continuously improving in terms of social and environmental impact.” “Try to have a holistic view before you make any decision. Think through each step of the supply chain, and also try to think a bit deeper: what could be the impact?” Learn more about Covation Biomaterials:https://covationbio.com TO SUPPORT SMART CREATION THE PODCAST Don't forget to share and talk about the podcast to your friends and colleagues, it's easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information.

At the essence of our clothes, fibers are the first step towards a sustainable production.Following the government's request, Lenzing group has developed for many years fibers made from natural wood in order to reduce water consumption and involve renewable energies. You may already know one of them. Such as Viscose, different fibers have come out using the same process based on cellulosic fibers. Sylvia Happel, Head of Business Development in the Europe market at Lenzing believes in the idea that what comes from nature, is by definition something that can go back to it. She explores the great potential of those promising fibers through the lens of innovative technologies, business and market wise as well as circularity stakes. The Austrian company with an international outreach has lately set up new challenges, such as extending circularity to the post-consumer waste use.In this episode, Sylvia shares all the perks of cellulosic fibers, giving their properties and the certifications that follow. Far from greenwashing, and truly dedicated to what producing consciously means, Lenzing also shows a great example of what political decisions can involve in the fashion industry.CONTENT TO FIND YOUR WAY IN THE EPISODE 0:57 : Sylvia presents herself and the company4:15 : What does sustainable mean to her?6:20 : The certifications they use7:58 : Are all their products sustainable?9:05 : What's the difference between those fibers?12:13 : Her favorite fiber12:58 : What makes Lenzing stand out from the others?14:34 : Why did they invest that early in sustainability?16:15: How can the fashion industry accelerate its transition?17:40 : How can we avoid greenwashing?20:20 : The cost of sustainable fibers21:18 : What's her advice regarding sustainable fibers?22:30 : What are the KPI's she's looking at?23:40 : The future of their company26:13 : Is she optimistic regarding the times we are living in?27:42 : How to convince customers to buy sustainable clothes?30:20 : What does she want to close the door to in our industry?30:28 : What does she look at to get inspired?31:28 : What is the last piece of clothes she bought? 31:45: Who would she like to listen to in this podcast? KEY LEARNINGS «Circularity is very important, it means for our fibers that they come from nature and they go back to nature. All our fibers are compostable.» «People working at Lenzing believe in what they are doing, they do what they are saying, they are trustful.» «Most people are not doing greenwashing on purpose, it's just a lack of knowledge.» «Post-consumer waste can be anything, any blend and dyed stuff with different finishes. Our goal is to reach 50% post-consumer waste.» Learn more about Lenzing Lenzing: https://www.lenzing.com TO SUPPORT SMART CREATION THE PODCAST Don't forget to share and talk about the podcast to your friends and colleagues, it's easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information.

Like many of his fellows who had a successful career in the fashion industry, Ifeanyi Okwuadi also did his class at Savile Row. The 28 year old fashion designer based in London indeed learned and understood how to make a garment, and by definition, an impeccable one. If quality is his main focus, it's certainly for him a way to create a piece that sustains through time. He envisioned his collection through the artisanal gesture and that's probably what made him stand out of the 36th Hyères Fashion Festival. Winner of the Great Prize in 2021, the menswear designer took into account everything that makes sense to him such as sourcing the right fabrics, using great craftsmanship, but also by including his remarkable tailor skills.In today's Smart Creation episode, we talked with Ifeanyi about locality, ambition and sustainability from a design perspective.CONTENT TO FIND YOUR WAY IN THE EPISODE 0:55 : Ifeanyi presents himself3:10 : His definition to sustainable fashion4:15: What was his project for the Hyères Festival?7:50 : What was the main question regarding sustainability in his project?9:40 : What's its starting creative point ?10:55 : What did he learn in terms of sustainability?12:50 : What makes a good garment13:45 : What did he learn at Margaret Howell ?15:25: How can we bring back this idea that a good garment costs money?18:45 : Where does he want to bring his project ?20:15 : What will be his most important criteria as a member of the Hyères jury?21:45 : How can the fashion industry accelerate its revolution?22:55 : What does he advise to young designers?24:16 : What does he want to close the door to in our industry?24:35 : What does he look at to get inspired?24:50 : What is the last piece of clothes he bought? 25:05: Who would he like to listen to in this podcast? KEY LEARNINGS «It's really important for me to promote what we have, specifically in Britain like the craftsmanship, the skills and the labourers.» «In a quality garment you can see the tailor's construction work, the needlework or everything that is involved in the making.» «It's all about the quality of the garment.» «You can learn from the past, but don't take away the bits that have gone wrong or failed and work on those things.» About Ifeanyi Okwuadi & other references Ifeanyi Okwuadi: http://ifeanyiokwuadi.com @ifeanyiokwuadi: https://www.instagram.com/ifeanyiokwuadi/ 36th edition of Hyères Fashion Festival: https://villanoailles.com/festivals/36e-festival-international-de-mode-de-photographie-et-daccessoires-de-mode-hyeres Margaret Howell: http://margarethowell.fr Fashion Revolution: https://www.fashionrevolution.org See acast.com/privacy for privacy and opt-out information.

Did you know that chemistry plays a major role in the sustainable transition? Today, Smart Creation invites Alberto De Conti, the Head of marketing and fashion division at Rudolf Group. As the leading conscious chemical partner for the global textile, Rudolf Group aims to provide innovative products in a responsible way. Alberto identifies the challenges and also the solutions regarding the current state of the textile industry. If the lack of materials is for sure something we need to pay attention to, saving resources by optimizing processes and finding alternatives to current practices are the leads to follow. Adding to that, the recycling issue of any material. Some need to get rid of initial chemicals, others are simply not the easiest to recycle, but that's what Rudolf is here for: think about process and develop new practices compatible with the current stakes. In this episode, Alberto also gives us a highlight on chemical denim process alternatives, and his thoughts about democratized fashion. CONTENT TO FIND YOUR WAY IN THE EPISODE 0:58 : Alberto presents herself2:48 : What's Rudolf's business and Alberto's role in it?6:25 : What kind of chemistries do they provide?9:00 : What's his definition of responsible fashion?10:58 : His good practices to make sustainability attractive 14:28 : What is the role of chemistry in the sustainable revolution?17:15 : The biggest challenges to reach a very low impact20:31 : What kind of finishing is done on denim?23:20: How can the fashion industry accelerate its revolution?26:00 : Where are the limits of greenwashing?28:25 : What does he want to close the door to in our industry?28:40 : What does he look at to get inspired?29:28 : What is the last piece of clothes he bought? 29:45 : Who would he like to listen to in this podcast? KEY LEARNINGS «Everything is chemistry, so the question should be: what kind of chemistry should we adopt ?» «Chemistry can be eco-friendly and it must be.» «One of the most advanced and progressive frontiers of textile chemistry is the transformation of biomass into substances that can be further used.» «I believe in the enthusiasm, drive, and creativity of youth.» ABOUT Rudolf Group Rudolf Group : https://www.rudolf.de TO SUPPORT SMART CREATION THE PODCAST Don't forget to share and talk about the podcast to your friends and colleagues, it's easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. See acast.com/privacy for privacy and opt-out information.

Pour les 20 ans du salon Made in France de Première Vision, Smart Creation s'intéresse aux enjeux économiques pour une mode durable et désirable avec Sylvie Chailloux, dirigeante de Textile du Maine et présidente de l'Union Française des Industries de la Mode et de l'Habillement. L'UFIMH est une organisation professionnelle nationale représentant les métiers de l'habillement. Sylvie Chailloux souhaite engager à travers son rôle de présidente un réel changement des mentalités au sein du secteur textile. Car pour elle, tous les acteurs ont un pouvoir d'action sur la mode responsable : designers, acheteurs, fabricants, marques et consommateurs, cet épisode vous concerne ! La réindustrialisation est le point majeur ayant un impact sur le marché du travail et la consommation puisque aujourd'hui, la fabrication française représente 450 entreprises et 11 000 emplois en France. Convaincue que le Made in France ne coûte pas plus cher, il serait en plus un moyen de redonner du sens à l'achat et de la valeur au produit. Réindustrialiser, investir et innover en s'accompagnant des avancées technologiques, voilà ce qui valorisera de nouveau la filière textile en France. Dans cet épisode, Sylvie nous partage ses convictions sur la relocalisation, les chiffres clés du Made in France et des exemples de systèmes de production alternatifs basés sur les données. SE RETROUVER DANS L'ÉPISODE 0:55 : Sylvie se présente3:05 : Pourquoi elle a entrepris aussi jeune dans ce secteur ?4:10 : Les 5 grands chantiers5:10 : L'activité de Textile du Maine6:30 : L'UFIMH8:00 : Les enjeux9:10 : Sa définition de la mode responsable10:15 : Les actions de l'UFIMH11:45 : Fabriquer en France est-il plus responsable ?17:45 : Réindustrialiser la France, le prochain défi ?26:33 : Le changement d'état d'esprit auprès des acteurs du secteur28:10 : Comment faire consommer moins mais mieux ?31:40 : Comment rendre attractif ce métier ?36:18 : La fabrication à la demande36:28 : Exemples d'innovation40:00 : Pourquoi Sylvie est optimiste ?41:15 : Ses conseils pour les jeunes entrepreneur.e.s42:25 : À quoi elle veut mettre un terme dans l'industrie ?42:48 : Ce qu'elle regarde pour s'inspirer 43:28 : Le coût de demain44:27 : Son dernier achat45:10 : Qui elle souhaiterait entendre sur ce podcast ? KEY LEARNINGS « Le Made in France n'est pas si cher, mais nos acheteurs ne sont pas prêts. Aujourd'hui, ils sont rémunérés sur le principe suivant : plus ils achètent bas, mieux ils sont rémunérés. Tant que les dirigeants des entreprises ne réformeront pas leur fonctionnement interne, on aura du mal. » « Le fait d'être cheffe d'entreprise me permet de définir une stratégie et de la défendre pour continuer à avancer chaque jour. » « Si chaque français consommait 80g de textile français, soit l'équivalent d'une paire de chaussettes, cela générerait 4 000 emplois. » « L'industrie, c'est investir, former et embaucher. » Pour en savoir plus sur l'UFIMH :https://www.lamodefrancaise.orgTextile du Maine : https://www.textile-du-maine.com Salon Made in France, Première Vision le 30 et 31 Mars https://madeinfrance.premierevision.com/fr/edition-mars-22/? See acast.com/privacy for privacy and opt-out information.

#40 Livia Firth, Co-founder and Creative Director of Eco-AgeWhat has been your turning point that made you change your vision of sustainability ? For Livia Firth, it was in 2008 when she went to Bangladesh and saw the backside of fashion. In the meantime, she co-founded Eco-Age, a creative agency that integrates both environmental and social justice. Working along with brands, NGO's, governments and stakeholders at large, the agency is defining strategies that drive inner changes. Livia is shaping new ways to have a positive and significant impact within the supply chain, through the right material choices with labeling and honest communication avoiding greenwashing. She is convinced that scientific data is a necessary knowledge to take into account for the fashion industry. From a maker and consumer perspective, she's aiming to redefine the production as well as the consumption systems by asking the right questions. In this episode, Livia is giving many solutions that encourage tangible action towards a more sustainable industry driven by innovation, creativity and activism. CONTENT TO FIND YOUR WAY IN THE EPISODE 0:55 : Livia presents herself2:10 : How does she define herself ?4:00 : The experience that changed her vision7:00 : Her definition of sustainable fashion12:30 : What should we do to make fashion sustainable ?14:30 : Where should the pressure come from ?17:55 : How do you make sustainability a bit more attractive ?20:55 : ‘Make the label count' initiative23:15 : When will it be implemented 24:30 : What are the most promising materials today ?28:50 : What's her opinion on leather ?33:25 : How does she make the right choice of certifications 40:00 : What is ecoverse ?44:40 : Is she optimistic about the future ?47:25 : What does she want to close the door to in our industry ?47:35 : What does she look at to get inspired ?47:50 : What is the last piece of clothes she bought ? 48:23 : Who would she like to listen to in this podcast ? KEY LEARNINGS «We need to have science targets which we don't have in the fashion industry.» «We live in a world where businesses are so much more powerful than governments.» «We produce too much, we throw too much. The number one issue today is volume and we need to think about slowing down and decreasing.» «If you look around you there are so many young leaders who are not even talking about sustainability anymore, they are just doing it. They have the solution and they know exactly what to do.» ABOUT Eco-Age Eco Age : https://eco-age.com/agency/ @ecoage : https://www.instagram.com/ecoage/ Make the label count : https://www.makethelabelcount.org/ TO SUPPORT SMART CREATION THE PODCAST Don't forget to share and talk about the podcast to your friends and colleagues, it's easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information.

This week we're meeting with Christine Goulay, she is global director at Pangaia. Working both on direct to consumer and B2B markets, the company is mainly focused on technologies and innovation.They design products made of bio-sourced and organic materials that can also be biodegradable. As research is at the core of their process, they take advantage of those material improvements to work hand in hand with other companies and share a common knowledge base in the industry. From the development of bio fibers using regenerative agriculture, to dies and treatments, they build key solutions to suppliers and brands to adapt more efficiently. Christine has worked for a while at Kering sustainability department and she then directed her career on material science technology. She has aligned Pangaia's vision into a more shared and realistic way of approaching responsibility within the fashion industry.Discover what guides her to act for change in this episode. CONTENT TO FIND YOUR WAY IN THE EPISODE 1:05 : Christine presents herself4:15 : Why did she decide to join Pangaia9:40 : What does sustainable fashion mean ?12:25 : What is regenerative agriculture ?15:00 : The rules for sourcing materials16:05 : What's her favorite fiber ?19:50 : What makes her company stand out ?22:50 : The biggest challenges in the upcoming month26:00 : The price issue regarding sourcing 27:10 : What would she advise to a young designer ?29:20 : Other actions they do at Pangaia31:40 : What does Christine want to close the door to in our industry ? 30::50 : What will she present at Premiere Vision 32:15 : What does he look out to get inspired ? 33:30 : What is the last piece of clothes she bought ? 34:40 : Who would he like to listen to in this podcast ? KEY LEARNINGS « The point is to bring those exciting low impact technologies to the market and serve as a proofpoint that we can make this transition. » « Because all of this hard work has been done, hopefully it will be easier to adopt the technologies. » « If we are raising things in the correct way it connexionaly have a beneficial impact in that ecosystem. » « It is through partnering suppliers with brands and experts that we are going to move more quickly. » ABOUT PANGAIA Pangaia : https://thepangaia.comPangaia B2B : ​​https://thepangaia.com/pages/b2b-enquiries To contact Christine : christine@thepangai.comREFERENCESKintra : https://www.kintrafibers.comCFDA : https://cfda.com TO SUPPORT SMART CREATION THE PODCAST Don't forget to share and talk about the podcast to your friends and colleagues, it's easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information. See acast.com/privacy for privacy and opt-out information.

This week we're meeting with Liisa Kelo, Value Chain Development Manager at FSC. The Forest Stewardship Council mission is to promote environmentally sound, socially beneficial and economically prosperous management of the world's forests. Its vision is that we can meet our current needs for forest products without compromising the health of the world's forests for future generations.In this episode Liisa takes us into the world of wood and fashion. Listening to this episode will allow you to better understand the action of FSC, the textiles of cellulose origin and the stakes around wood in the world. CONTENT TO FIND YOUR WAY IN THE EPISODE1:05 : Liisa presents herself2:34 : Why she decided to dedicate her life to sustainability 3:14 : Her definition of sustainable fashion05:21 : What is her job ? 07:09 : What is FSC? Who is it for? What is it for? How do you get it? 11:24 : How much does it cost ? How long does it last? 12:16 : What does it bring? What is at stake around wood ?15:23 : What is the link between fashion and FSC ? 17:00 : What is Viscose, Lyocell, Modal, Acetate19:50 : To what extend those fibers are really sustainables ? 21:40 : The Fashion Forever Green Pack25:27 : How can the fashion industry accelerate its sustainable revolution ? 28:35 : What makes her feel optimistic ? And what are the biggest challenges in the coming years? 31:33 : Quick rapid fire questions section KEY LEARNINGS « Sustainable fashion is fashion that is sourced and produced responsibly, both environmentally and socially, but it's also renewable and circular. And essentially, it's fashion that has a positive social, environmental and economic impact. » « What we want to do at FSC is to strive for the best results for the forest. »« We're encountering a major problem, it's that at least half of cellulosic fiber is still not certified. So we don't really know where they're coming from. That could be coming from areas from deforestation or human rights violations. And so leaving these forests unprotected and vulnerable is a major issue. »TO SUPPORT SMART CREATION THE PODCASTDon't forget to share and talk about the podcast to your friends and colleagues, it's easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information.

This week we're meeting with Munir Ahmed, the director and owner of M&J Group and Genesis Fashion Ltd. It all started as a family business decades ago, now it has become one of the leading manufacturing group of Bangladesh. Mainly focused on denim and dyed products, the group has developed defined technologies through R&D to improve the quality of their garments. However, you are probably asking yourself how this scale of company in this country known for its past tragic events can fit in a sustainable logic ? That's basically why Munir Ahmed came to discuss and share with us the reality of the business. From technology improvements, process measurements, the use of data, to social certifications, he can surely demonstrate what is in the making. He is one of those who's convinced that less is better, and as a big player in the fashion industry, it means a lot for the current stakes we are facing. CONTENT TO FIND YOUR WAY IN THE EPISODE 1:05 : Munir presents himself2:10 : His definition of sustainable fashion2:40 : How did M&J integrate sustainability ?4:25 : What did he implement in terms of a sustainable strategy ?10:00 : The objectives and the challenges of the company12:35 : The real meaning of sustainable action16:10 : How do they process internally ?25:00 : The reality of the fashion/textile industry in Bangladesh29:40 : What are the indicators to look at to produce in Bangladesh ?30:55 : How can the fashion revolution be accelerated in this country ? 32:15 : What does Munir want to close the door to in our industry ? 33:20 : What does he look out to get inspired ? 34:35 : What is the last piece of clothes he bought ? 35:05 : Who would he like to listen to in this podcast ? KEY LEARNINGS « Nature doesn't need you, but you need nature. » « Every small step counts. That is how you climb and get to the top. » « The customer needs to pay the right price for the right product. » « Sustainability comes up with measurements. » TO SUPPORT SMART CREATION THE PODCAST Don't forget to share and talk about the podcast to your friends and colleagues, it's easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information. See acast.com/privacy for privacy and opt-out information.

This week we're meeting with Sylvie Bénard, the president of the organisation Paris Good Fashion and the founder of the consulting agency La Dame à la Licorne. We can consider her as one of the pioneers of sustainability in the fashion and luxury industry. With a scientific background, she is at the genesis of the environmental department in the LVMH Group. After two decades of consolidating an international community around the sustainable topic, she kept that same energy to commit into a different project. Paris Good Fashion encourages a systemic change within the fashion industry. Federating a community of leading actors at many scales, whether they are luxury groups, retailers, fashion schools or brands, the organisation develops working groups and tools focused on concrete actions. In this episode, Sylvie explains her dedication from day one regarding those topics, why she still believes in a sustainable transition and what actions can be done to work in that way. CONTENT TO FIND YOUR WAY IN THE EPISODE 1:05 : Sylvie presents herself2:30 : What does sustainable fashion mean to her ?3:45 : Why has she dedicated her life to sustainability ?5:00 : What is Paris Good Fashion ?7:55 : Why did she decide to join an organisation and what makes them stand out of the crowd ?11:10 : The list of what they implemented and the results of the initiatives15:30 : How do they measure their improvements ?16:15 : How can the fashion industry accelerate its sustainable revolution ?20:25 : Why does she feel optimistic regarding this subject ?22:25 : What are the upcoming challenges for the fashion industry 23:30 : How do you get trained on these topics ?25:10 : Are there any « wrong » good ideas ?26:25 : What are her favorite initiatives ?28:00 : What does Sylvie want to close the door to in our industry ?28:10 : What does she look out to get inspired ?28:25 : What is the last piece of clothes she bought ?29:00 : Who would she like to listen to in this podcast ? KEY LEARNINGS « It is difficult to make decisions because we are in a world constantly changing. Since the perfect product does not exist, you have to make the best decisions in complete awareness of the information we have today. » « Making beautiful and sustainable products means bringing together all the actors of the supply chain, not only the designers. » « The next step is to train and form the customer. » « We strongly believe it is only by working together that we will bring a real systemic change. » TO LEARN MORE ABOUT PARIS GOOD FASHION :https://parisgoodfashion.fr/fr/ SYLVIE BÉNARD ON LINKEDIN : https://www.linkedin.com/in/sylvie-bénard-1111811b/?originalSubdomain=fr TO SUPPORT SMART CREATION THE PODCAST Don't forget to share and talk about the podcast to your friends and colleagues, it's easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information. See acast.com/privacy for privacy and opt-out information.

Cette semaine, Smart Creation vous emmène à la rencontre de Pascal Monfort. Fondateur du cabinet de conseil Rec, il accompagne de nombreuses marques à comprendre l'époque et ses mutations. Son territoire d'expertise se concentre notamment sur le sport, un univers qu'il associe de pair avec l'industrie de la mode et ses problématiques. Si la RSE est un sujet inévitable à traiter pour ces marques, elle reste néanmoins complexe à appréhender. D'un côté, il y a ceux qui ont inclus la question dès la genèse de la marque et qui en ont fait leur succès. Pour d'autres, le problème se pose différemment avec des actions basées sur des décisions marketing. Chez Rec, Pascal prône une communication authentique et des mesures d'action concrètes à court terme. Un discours réaliste et honnête qui lui vaut une relation de confiance avec ses clients. Dans cet épisode, Pascal nous partage son regard analytique sur ces transformations : Comment les marques de sport s'adaptent-elles ? La responsabilité est-elle une tendance vouée à s'épuiser ? Les leaders savent-ils concilier croissance et responsabilité avec audace ? SE RETROUVER DANS L'ÉPISODE 0:50 : Pascal se présente1:50 : Comment les marques de sport intègrent-elles le sujet de la responsabilité ?9:55 : Allier croissance et mesures responsables, une illusion ?14:20 : Faire des produits beaux et responsables18:35 : Les marques de sport et les problématiques environnementales21:15 : Les marques se donnent-elles les moyens d'appliquer leurs mesures ?25:35 : Comment le sujet est abordé chez Rec ?27:40 : Comment impulsent-ils le changement chez leurs clients ?33:20 : Le pouvoir de la législation35:00 : À quoi veut-il mettre fin dans notre industrie ?35:50 : Qu'est-ce qu'il regarde pour être inspiré ?36:20 : La dernière pièce vestimentaire qu'il s'est acheté37:05 : La personne qu'il souhaiterait entendre dans ce podcast KEY LEARNINGS « Aujourd'hui, il ne faut pas que les propos d'une marque soient à l'origine d'initiatives marketing. » « Ne crie pas sur tous les toits des promesses que tu ne peux pas tenir. » « Les marques les plus engagées sont celles qui savent qu'il y a encore plus à faire. » « On pousse à ne pas mentir, à prouver ses actes et à optimiser les actions concrètes. » Pour en savoir plus sur Rec :http://trendsmarketing.paris TO SUPPORT SMART CREATION THE PODCAST Don't forget to share and talk about the podcast to your friends and colleagues, it's easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information. See acast.com/privacy for privacy and opt-out information.

This week we're meeting with Daniel Gayle, the founder and director of the menswear brand DenzilPatrick. The London based designer previously worked for many established brands such as Philip Lim, Kenzo and Victoria Beckham. There he got a real insight of what was managing a business and setting up its creative vision. Who thought that launching a brand in those days and standing out was still possible ? Well, Daniel makes it real with his will of expressing his own artistic vocabulary. At the essence of the brand is everything that defines him and what he thought was missing in the fashion industry. Experimenting is at the core of his process. He let himself time to create garments that are relevant for the people that make them as well as for the consumer. Sourcing pre-existing materials and exploring different crafting techniques, a playfulness stands out from the pieces with different colors, fabrics and patterns. In this episode, Daniel reveals all his process as a young brand, from his ambition to put creativity and a sustainable business together, sourcing pre-existing materials and engaging a fair approach to garments. CONTENT TO FIND YOUR WAY IN THE EPISODE 1:00 : Daniel presents himself5:45 : Why did he launch his own brand ?10:05: How did he design his business model ?15:45 : His definition of sustainability and its application23:15 : How important is his sustainable ambition ?28:40 : What is his approach with denim ?35:40 : Who are his clients ?38:40 : What does Daniel want to close the door to in our industry ?39:50 : What does he look out to get inspired ?41:30 : What is the last piece of clothes he bought ?42:10 : Who would he like to listen to in this podcast ? KEY LEARNINGS« The fundamental point of this brand is to create meaning for pieces that people can covet and share. » « It is about sustaining ourselves in addition to the resources. » « It would be easier for us to just make from scratch the very end product. » « It is not about looking for a quick win but more building a rhythm, a community and an understanding of the bigger picture. » WHERE TO FIND DenzilPatrick :https://www.denzilpatrick.com TO SUPPORT SMART CREATION THE PODCAST Don't forget to share and talk about the podcast to your friends and colleagues, it's easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information. See acast.com/privacy for privacy and opt-out information.

This week we're meeting with Rune Orloff the co-founder of POOL, a subscription platform for menswear based in Berlin. As an answer to the overload of garments produced and bought, Rune recently created what he calls « the wardrobe freedom », or a way to swap garments without owning them. His statement is clear: we buy clothes, but we always wear the same ones. POOL is a smart sustainable system that can surely be considered as one of the solutions to change our approach to fashion. Based on a membership system, it is beneficial for the consumer as well for the brands. Indeed, it contributes to a circular economy, providing at the same time data for brands to produce less but better targeted products. In this episode, he talks about his previous experiences in the fashion industry that nourished his current business. You will know everything about how he launched the service in mid covid time, and what's his plan for the future. CONTENT TO FIND YOUR WAY IN THE EPISODE 1:10 : Rune presents himself2:25 : His previous jobs in fashion 9:10 : What is the concept of POOL ?13:30 : How does he choose the products ?16:00 : What's the reaction of the clients ?19:00 : Why does he think it is the right moment to launch this kind of business ?21:15 : Is it the end of producing new garments ?23:30 : What is his best rental piece ?24:15 : How to get involved in the process as a brand ?25:35 : How does he expect to become mainstream ?26:40 : What are the menswear brands is he working with ?27:20 : What is sustainable fashion according to him ?30:35 : How to start a business in fashion nowadays ?32:20 : How to operate sustainable change in an already existing brand ?35:00 : What does Rune want to close the door to in our industry ?35:10 : What does he look out to get inspired ?35:40 : What is the last piece of clothes he bought ?36:00 : Who would he like to listen to in this podcast ?36:30 : When is he planning to launch POOL in Paris ? KEY LEARNINGS« We wanted to bring some modern tools into the wardrobe: make it less static and make it smart. »« We see it as an extended wardrobe. It is based on the idea that you typically wear 20% of your wardrobe 80% of the time. »« Slowing down consumption also means slowing down production. »«The longer the item lasts, the more we can circulate them. » WHERE TO FIND POOL :Website : https://p-o-o-l.xyz/contact/ Instagram : https://www.instagram.com/pool.berlin/ TO SUPPORT SMART CREATION THE PODCAST Don't forget to share and talk about the podcast to your friends and colleagues, it's easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information. See acast.com/privacy for privacy and opt-out information.

You might know Petit Bateau, a leader brand on the kids apparel market. This week we’re meeting with Guillaume Darrousez, the CEO of Petit Bateau. He was previously working in the Groupe Rocher which owns the brand and came with a vision at the head of it. The blue boat tag is certainly something you have seen in your surroundings for one reason: Petit Bateau is known for its children’s long lasting products. But Guillaume has set even higher standards in terms of sustainable strategy. If quality goes hand in hand with sustainability, it is also coming with real improvements on the environmental and social responsibilities. Among the brand’s goals : using more organic cotton, being certified B Corp, but also having an impact on children’s education regarding nature awareness. In this episode, Guillaume is giving us the details of their strategy. He proves us that a sustainable change within a big company is possible, it is just a matter of will and action. CONTENT TO FIND YOUR WAY IN THE EPISODE 0:55 : Guillaume presents himself1:50 : About Petit Bateau 2:50: Why did he join Petit Bateau ?3:45 : The key figures4:40 : What is his definition of sustainability ?7:10 : How do they create sustainable products ?9:25 : How do they manage to make the product still desirable ?10:35 : What is a sustainable material ?12:25 : How do they involve their customer in their after life product philosophy ?13:55 : How to make money out of a circular model ?14:50 : Why want to be certified B Corp ?16:30 : How long do they give themself to become B Corp ?17:30 : How do they connect children to nature ?19:35 : Why did they rebrand the platform ?20:55 : What is going to change for their collaborators ?22:15 : The challenge of producing in France24:15 : The proportion of production between France and Morocco25:20 : His biggest challenges 26:50 : How can we accelerate the sustainable revolution ?30:30 : What does Guillaume want to close the door to in our industry ?30:45 : What does he look out to get inspired ?31:10 : What is the last piece of clothes he bought ?31:20 : Who would he like to listen to in this podcast ?32:15 : What makes him optimistic for the future ?32:40 : His opinion on big companies opting for sustainable strategies KEY LEARNINGS« Every time we design a product, we think about how it can be passed on from child to child. We want it to last five lives. »« I am convinced we can do better on the education of children, it is our job to do it. »« The quality of the product is not enough. We want to incorporate the circular element and push it to a higher level. »« The fact that some people produce in France is not a matter of economy. It is more about the know-how, being closer to the customers, understanding the customers and protecting what we have socially speaking. » WHERE TO FIND PETIT BATEAU :https://www.petit-bateau.com Groupe Rocher : https://groupe-rocher.com TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information. See acast.com/privacy for privacy and opt-out information.

This week we’re meeting with Pasha Whitmire, he leads the material development at Patagonia.The company that originally stands out for its climbing apparel is the leader regarding sustainability and products development. Their mission is crystal clear : « We’re in business to save our home planet ». Pasha Whitmire gives us an insight of what sustainability truly means to Patagonia, as it is a question of always seeking further to face new challenges. It all starts with the material, its quality and surely its ability of lasting through time. As a certified B Corp company who is concerned about social and environmental impacts, carbon emission is one of their top priorities. In this episode, Pasha asks fundamental questions in order to re-invent the way of making a product : from material innovation to the after life of the product, nothing is left aside. He proves us that durability and a successful business are compatible. CONTENT TO FIND YOUR WAY IN THE EPISODE 1:00 : Pasha presents himself and his pathway2:30 : What makes Patagonia stand out ?4:35 : How did they shift their mission ?9:20 : How to make a material carbon neutral ?13:05 : How to make sure a product will last a lifetime ?17:30 : How is the company being business successful and at the same time doing right for the planet ?21:15 : What should the fashion industry do to accelerate its sustainable revolution ? 24:35 : His advice to make a design that last forever27:00 : The recycled nylon process31:20 : The most challenging materials to recycle33:15 : How do they work with manufacturers ?37:50 : How do they make sure the social business is respected at all points of the supply chain ?40:00 : What are the upcoming projects for Patagonia ?41:40 : Is he hopeful for the future ?44:00 : How does he see the future of his career ?44:50 : What does Pasha want to close the door to in our industry ?45:05 : How to convince people not to buy the wrong products ?46:00 : What does he look out to get inspired ?48:40 : The project around regenerative agriculture52:30 : What is the last piece of clothes he bought ?54:30 : How does he manage to work out of his office ?55:30 : Who would he like to listen to in this podcast ?55:35 : What message would he like to tell people of the industry ? KEY LEARNINGS « If you don’t have the time to do everything, then you can only have the time to do the most impactful things. »« The biggest problem is carbon emissions, it is the number one contributor to climate change. Trying to measure that has been a big task. »« We know that to try and make improvements especially in the apparel industry, we must focus on the fabrics, the materials and try to make improvements at every step of the supply chain. »« The best thing you can possibly do for the environment is to buy as little as possible and have as few articles of clothing as you can. Those few pieces are the highest quality, most durable and long lasting piece of clothing that you can have. » WHERE TO FIND PATAGONIA :https://eu.patagonia.com/fr/fr/home/ TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information. See acast.com/privacy for privacy and opt-out information.

This week we’re meeting with Franziska Dormann, she works as a representative of Global Organic Textile Standard for Germany, Austria and Switzerland areas. Known as the worldwide leading standard for organic fibers, GOTS, as you may call it, has become a reference tool for the fashion and textile industries regarding sustainability. It is a certification ensuring that natural fibers are organic and also produced in fair conditions.What makes it interesting is that in a time where transparency seems inevitable, certification is used as a common global language for both consumers and supply chain players. In this episode, you will know everything about GOTS from how to become certified, how it is relevant in the market and the requirements linked to it.Franziska is claiming for a holistic approach of current stakes in fashion where sustainability begins from the very first step of the product. CONTENT TO FIND YOUR WAY IN THE EPISODE 1:00 : Franziska presents herself2:00 : Her background4:00 : The origin of GOTS6:50 : What fibers do they get certified8:00 : What is a bio sourced material9:20 : To what extent it is certifying the social aspects of the business11:00 : What is the gap between the standards of living and the wages in the countries producing fashion ?11:55 : How can you get certified 13:30 : What does it ensure to all players in the value chain 17:15 : How does she explain the success of the organisation19:20 : Is GOTS certification only for products 21:35 : What makes GOTS certification stronger 22:55 : How many brands are certified 24:35 : Does she think it is a long term shift in the fashion industry 26:20 : How can the fashion industry go even further when it comes to sustainable revolution 27:35 : What must young designers tell to their suppliers to make them GOTS certified30:50 : What does Franziska want to close the door to in our industry31:25 : What does she look out to get inspired32:25 : What is the last piece of clothes she bought32:50 : Who she would like to listen to in this podcast KEY LEARNINGS « It is nice if you work with organic cotton but if you just go for a company or a sweatshop where kids are producing your tee-shirts, then it is not worth to talk about organic cotton. » « Now you can see that different partners and stakeholders of the industry are really interested in getting certified and getting the supply chain transparent on ecological as well as on a social criteria level. » « Sustainable fashion is something which is not a trend anymore and we are going to a new era. I really hope for that because there is no other way to cope with what is happening in the world. » « The success of GOTS is related to the fact that there is a mind shift : the industry is very interested in getting the supply chain transparent. » TO LEARN MORE ABOUT GOTS :https://www.global-standard.org TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information. See acast.com/privacy for privacy and opt-out information.

This week we’re meeting with Louis Epaulard, the CEO and co-founder of Léon Flam, a leather goods brand. Louis used to work in the organic food distribution where he met his current associate Guillaume Gibault. Together, they re-launched the brand Léon Flam with a fair vision on product sustainability. Leather might be controversial nowadays regarding sustainability, but in this episode, Louis explains why it can go hand in hand. He believes in long lasting products through the care of the raw material to the after sales service. As the products are made in France, they also care about social responsibility. Discover more about Léon Flam, from the sourcing, the logistics plan to the labels in the leather goods industry. CONTENT TO FIND YOUR WAY IN THE EPISODE 1:00 : Louis presents himself 1:50 : What does sustainable fashion mean to him2:40 : How does he make a product that last4:15 : Producing locally 5:30 : His opinion on leather and sustainability 8:30 : The tanning process9:50 : How do they communicate on responsibility10:30 : The KPI’s he is looking at11:30 : How does he make sure they don’t overproduce 12:00 : The future of Léon Flam13:00 : How can the industry accelerate the sustainable revolution13:40 : What would he recommend to young entrepreneurs15:15 : What does Louis want to close the door to in our industry15:25 : What does he look at to get inspired16:10 : What is the last piece of clothing he bought16:15 : Who would he like to listen to in this podcast KEY LEARNINGS « The notion of repairing is very important : we have a strong focus on the after sales service and we think that a sustainable product is also something that you can repair. » « Leather can be sustainable as it cannot be. There are different levels of controversy. » « Everything comes from the final customer as buying a product is a voting paper. But you still have to push for global consciousness on social and environmental issues. » « We have to close the door on greenwashing and planning. We need to focus on action now. » WHERE TO FIND LEON FLAM :https://leonflam.com TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information. See acast.com/privacy for privacy and opt-out information.

This week we’re meeting with Andrée-Anne Lemieux, the Head of Sustainability at the Institut Français de la Mode and Kering’s Chair. The higher education institution has indeed partnered with the luxury group for a Research Chair on Sustainability. With a remarkable background in marketing and industrial engineering, Andrée-Anne is now devoted to the transformation of the fashion and luxury industries. She is considering sustainability not only as an environmental topic, but also on a wider perspective as a human responsibility shaping and redefining tomorrow’s economy. As future generations are very concerned about the future, she explains how students are driven by the will to deeply change the fashion industry. From circular economy to carbon neutral and measuring social improvement, there is plenty to do. Today, she shares with us her determined mindset and her strong beliefs regarding sustainable challenges. CONTENT TO FIND YOUR WAY IN THE EPISODE 1:00 : Andrée-Anne presents herself4:45 : What does sustainable fashion mean to her 6:42 : Why is it important to consider sustainability as a priority in a period of crisis 11:55 : The KPI’s to look at to improve a sustainability politic14:05 : How can we accelerate this change of value system 18:05 : What about carbon neutral 20:00 : Sustainability and communication 22:54 : What is the future of fabrics 25:20 : What is she teaching at the Research Chair IFM Kering 34:40 : What are the expectations for the young generation regarding luxury and sustainability 38:30 : What does Andrée-Anne want to close the door to in our industry 39:05 : What does she look at to get inspired 39:55 : What is the last piece of clothes she bought40:00 : Who she would like to listen to in this podcast KEY LEARNINGS« Sustainability is also about people and their welfare. It is important to look at how do you manage people and your company even more during a pandemic crisis. »« We have a lot of fabrics already produced so we need to see how do we integrate circularity in the model. We know that it is probably the economy the more compatible with growth. »« I think that everybody needs to be educated on the subject of sustainability. We can learn everyday about it. »« I truly believe that if we move forward as citizen and consumers at the same time with the private sector and the institutions, we can really change the world. » TO LEARN MORE ABOUT IFM KERING RESEARCH CHAIRhttps://www.ifmparis.fr/en/news/launch-of-the-ifm-kering-sustainability-chair TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information. See acast.com/privacy for privacy and opt-out information.

This week we’re meeting with Tony Tonnaer, he’s the CEO and founder of Kings of Indigo. Based in Amsterdam, Tony launched his own sustainable denim brand after working several years in denim companies. When he started in 2011, sustainability was not a hot topic at the time, but as a pioneer, he challenged himself to conciliate both good quality products and innovation. By choosing only organic or recycled materials, he’s made circularity and social fairness his top priorities. Doing less is doing better. And that’s totally how he plans the future as he’s aiming to work more on cradle to cradle and to reduce his environmental impact. Today, he explains to us how he convinced consumers to buy sustainable products through communication and what’s its approach on circular fashion.CONTENT TO FIND YOUR WAY IN THE EPISODE 0:50 : Tony presents himself1:45 : What does sustainable fashion mean to him 2:30 : How did he manage to work in sustainability3:50 : What’s the difference between a sustainable product and a conventional product8:00 : How does he communicate with the client10:00 : What does he think about the standardization policy problem12:00 : His relationship with Première Vision13:00 : What’s the biggest step forward in terms of sustainability for denim 15:10 : What have been the key success factors of Kings Of Indigo18:45 : The vision for Kings of Indigo in terms of sustainability20:50 : His approach on the logistic of circular fashion 26:00 : What is his advice for the young designers ?27:50 : What doesTony want to close the door to in our industry 28:00 : What does he look at to get inspired28:10 : What is the last piece of clothes he bought28:20 : Who he would like to listen to in this podcast KEY LEARNINGS « At the beginning, we wanted to make people unconsciously conscious. »« I thought it was a great challenge to change the consumer’s mind, as well as the retailer and the factories. » « If you’re being transparent to the consumer, I believe they buy the story. »« The future of fashion is not sustainability, it’s circular approach of fashion. »« One of the goals was also to show our industry that you can make a great affordable quality product which is cool and fits very well. All of the bigger brands and smaller brands are starting to follow this rule. »WHERE TO FIND KINGS OF INDIGO :https://www.kingsofindigo.com TO SUPPORT SMART CREATION THE PODCASTDon’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information. See acast.com/privacy for privacy and opt-out information.

This week we’re meeting with Benjamin Malatrait. He is the CEO and co-founder of ICTYOS Cuir Marin de France, a sustainable leather company using fish skins from the food industry. It all started at a restaurant, where Benjamin and his friends Gauthier and Emmanuel wondered what they could do from fish skins. As chemist engineers, they worked on a strong innovative technology transforming the waste of skins into what they call ‘marine leather’. By collaborating with restaurants, they believe that using local resources can make a huge difference as a circular economy company. Their high quality products are the result of a specific process allowing them to work with luxury and craftsmanship customers.In this episode, Benjamin reveals the making of sustainable leather and shares his commitment for a meaningful product.Recently Ictyos was selected to join the LVMH startup house at Station F in Paris. CONTENT TO FIND YOUR WAY IN THE EPISODE 0:50 : Benjamin presents himself1:27 : How the company started 2:50 : Was he attracted to the fashion industry 3:55 : In what extent his product is sustainable and what does sustainable leather goods mean to him6:10 : The process for making leather goods from waste 8:20 : Who is he partnering with to collect the skins ?11:35 : The leather fish skins’ properties14:30 : What’s its favorite product15:05 : Where can we see the products16:45 : The KPI’s he looking at for his company18:30 : Their biggest challenges18:55 : How can the industry accelerate the sustainable revolution 20:05 : What would he advise to a young designer to make the right material choices21:55 : What does Benjamin want to close the door in our industry22:35 : What does he look at to get inspired23:10 : What’s the last piece of clothes he bought 20:35 : Who would he like to listen to in this podcast KEY LEARNINGS « We pay attention to what we eat and now we have to pay attention to what we wear. It’s just logic. » « We decided to include in our job the sourcing of the material : each week we are picking skins from restaurants and pisciculture. The closer we are to our suppliers the better it is. « I think using a local material is really important. Transparency is also a key point : you have to prove and you have to explain where your material is coming from and how it has been processed. » « We are just trying to add commitment and common sense in our product and that’s the DNA of ICTYOS. Each of our decisions on the process, on the material, on the partnership is always based on what’s going to be the ecological and ethical impact. » WHERE TO FIND ICTYOS https://www.ictyos.com @ictyos : https://www.instagram.com/ictyos_official/ LinkedIn : https://www.linkedin.com/company/cuirs-marin-de-france/ Facebook : https://www.facebook.com/ICTYOS/ TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/See acast.com/privacy for privacy and opt-out information. See acast.com/privacy for privacy and opt-out information.

This week, I’m joining Mark Hartnell, he’s the director of textiles at Seaqual Initiative, an organization that supports ocean cleaning and raises awareness of plastic marine pollution.Gathering communities part of the blue economy like NGO’s and fishermen, Seaqual Initiative collects ocean litters and recycles the plastic found in it. Recently, they’ve developed their very first product: SEAQUAL® YARN and successfully figured out how to create yarns from plastic waste. With a very specific process, they innovated to separate the polymers giving strong outcomes comparable to a classic polyester yarn.Mark is aiming for more circularity and sustainability in the blue economy, as well as becoming a global and local solution. Dive into this fascinating discussion and discover Mark’s upcoming challenges for social and environmental justice. CONTENT TO FIND YOUR WAY IN THE EPISODE 0:50 Mark presents himself and explains us what is Seaqual Initiative2:20 What does sustainable fashion mean according to him ?3:40 How can Seaqual be one of the solutions to become more sustainable ?6:30 The process of Seaqual Yarn9:00 About micro particles: are they a huge problem for the industry ?13:45 The KPI’s he’s looking at17:50 Seaqual Initiative business model21:20 What’s the vision for Mark’s company ?23:45 The biggest challenges 23:30 How can the fashion and textile industries accelerate the sustainable revolution ?26:55 What does he want to close the door to in our industry ?27:55 What does he look out to get inspired?29:35 Who would he like to listen to in this podcast ? KEY LEARNINGS « I don’t think sustainable fashion exists. It’s something that we’re looking for, it’s a target that we’re aiming for and we should all be aiming for it. » « Seaqual is about doing good within the blue economy. Everything to do with the ocean and the communities from the ocean: how can we help them to become more sustainable ? How can we move towards circularity ? How can we create collaborations in communities and provide solutions ? »« We need to be a global company providing global solutions to a global market. » TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information.

This week we are meeting with Nicole Lambert, she is a specialist of fibers and materials at the global organization Textile Exchange. Her role is to advise brands and organizations by providing learning tools on responsible standards and traceability. Created in 2002, the NGO Textile Exchange focuses on the very beginning of the supply chain when it comes to raw materials, in order to minimize the environmental impact. They work on all kind of fibers and now they aim to extend their digital database to improve their sustainable practices. CONTENT TO FIND YOUR WAY IN THE EPISODE 00:50 : Nicole presents herself and the NGO she works for01:45 : Nicole’s background02:15 : What does sustainable fashion mean to her03:25 : Where should we start to make fashion a more sustainable industry04:30 : How does she accompany brands06:00 : About standards and certifications07:55 : What’s the difference between the certifications OCS and GOTS08:35 : More about GOTS10:45 : The difference between RWS and RDS12:35 : The problem with polyester14:35 : How can national legislation accelerate sustainability 17:40 : How to accelerate national legislation 18:55 : What are the upcoming challenges for Nicole19:35 : About circularity20:40 : Are growth and sustainability compatible 22:10 : What is the last piece of clothes she bought22:40 : Who she would like to listen to in this podcast23:30 : What does she look at to get inspired23:50 : What does she want to close the door in our industry KEY LEARNINGS « It’s important to have certain values in a company and set your priorities. » « A lot has been done in term of sustainability but just from the initiative of companies in the industry itself. And it hasn’t been driven by the legislation. » « The whole revolution is definitely a question of everyone getting together and it has to be a collective action for a collective impact. » TO SUPPORT SMART CREATION, THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information.

This week we are meeting with Jonathan Cohen, he founded his eponymous brand in 2011 with Sarah Leff. Based in New York City, Jonathan Cohen’s designs are known for their colorful and bright printed dresses which successfully brought him to win the CFDA fashion fund. With only two collections a year, Jonathan is running a responsible and conscious business. In this episode, he explains how important it is to source materials in a sustainable way and how does he take action towards change in the fashion industry. CONTENT TO FIND YOUR WAY IN THE EPISODE 00:55 : Jonathan presents himself and his brand01:25 : Jonathan’s background02:00 : Was sustainability a topic the year he launched his brand03:05 : What does sustainable fashion mean to him03:25 : How to source sustainable material05:30 : Where to start to create a sustainable fashion brand08:40 : About animal welfare10:35 : How did Jonathan learn more on sustainability14:30 : How can the industry accelerate the sustainable revolution16:50 : The KPI’s he’s looking at for his company17:18 : What’s the future for his company in terms of sustainability18:50 : What does Jonathan want to close the door in our industry19:28 : What does he look at to get inspired19:50 : What is the last piece of clothes he bought20:35 : Who he would like to listen to in this podcastKEY LEARNINGS « Make small changes, start small and it will naturally grow from there. »« Something we were very passionate about was understanding the waste that we were creating from production and how we could solve that solution. »« Every company needs to look at what they are doing. They need to see how they are approaching the production, how they are sourcing and how they can make it better. »« We all need to be sharing informations and help one another. » TO SUPPORT SMART CREATION, THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information.

Balzac Paris is a young French fashion house with a chic and modern spirit. At the source of Balzac Paris there are three friends passionate about ready-to-wear fashion and digital: Charles, Victorien, and Chrysoline!This happy team has a taste for entrepreneurship and the desire to modernize the bow tie. In 2011, Balzac Paris was born. The bow ties take off and contribute to the brand’s development. After this success, in January 2014, Balzac Paris offers literary sweatshirts showcasing French author couples for a mixture of loving culture. These sweats quickly become essentials. Balzac Paris makes a place for itself as the literary brand that allies fashion and literature in their ephemeral collections sold in exclusive limited edition and on the net. The ephemeral sales are offered with the seasons. Chrysoline describes her brand as “trendy but never victim,” concerned with always offering a timeless wardrobe: chic and comfortable, of day or night, with basic colours and exclusive prints.Marie-Emanuelle is in charge of developping and prudcing collection at Balzac Paris. CONTENT & TO FIND YOUR WAY IN THE EPISODE 00:52 : Marie-Emanuelle introduce herself and Balzac Paris02:04 What does sustainable fashion mean according to her02:45 Balzac Paris & Marie-Emanuelle sustainable Eureka moment05:14 What did she implement to make Balzac Paris more sustainable06:45 What is a good sourced material06:50 What does she advise to a young designer to source the right sustainable material09:00 How to make sure everybody in the compagny is at the same page11:20 What are the KPIs they are looking at12:20 What are the most difficult material to get rid of12:30 What should the fashion industrie do to accelerate it fashion revolution15:00 What are the biggest challenges for Balzac Paris and the fashion industrie when it comes to sustainability18:00 Quick rapid fire question KEY LEARNINGS"Going fast in a sustainable way is very peacky.""The biggest challenges is the traceability."" Being sustainable is also about making something very creative with high constraints."TO SUPPORT SMART CREATION, THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information.

This week we are meeting with Kenji, he is responsable for Business development and sustainability at Spiber which is a biotech material company that has develop a way to brewed protein fiber an another protein material thought a fermentation process. Kenji ensures that all the materials that they are producing are made in the most sustainable way possible. This small but fast growing company working hard to offer new solution to the fashion industry. Their materials has been used last year to create North Face products, one of the most sustainable solution on the market. In this episode, Kenji is going through all the material Spiber has been devlopped and how the nature has been a major inspiration in their fiber invention? CONTENT & TO FIND YOUR WAY IN THE EPISODE 00:52 : Kenji presents himself and the company Spiber.01:15 : What is Kenji role into the company ? 01:40 : According to Kenji, what does sustainable fashion means ?02:10 : What is the Eureka moment that push his company to start this new projet and what is the background of the company ? 03:00 : What Spiber is exactly doing ?04:30 : Kenji explains the process to create new materials at Spiber.06:30 : To what extend this product are sustainable ?07:50 : What would Spiber be presenting at Premiere Vision next year? 08:30 : Do we need a minimum of volume to order at Spiber?09:20 : Among all the products he will be presenting or already existing, what is Kenji favorite one ? 09:45 : According to Kenji, what makes his company different from others ? 10:27 : Where Kenji see the biggest challenges coming in the next years for his company ? How Kenji will be able to scale his method ? 11:00 : How can the fashion industry can accelerate his sustainable revolution ?11:50 : For a young designer, what would Kenji's advice to make a more sustainable fashion ? 13:00 : What does Kenji want to close the door to in our industry ? 13:15 : Where Kenji look at to get inspired ? 14:10 : What is the last piece of clothes he bought ? 15:10 : Who he would like to listen in this podcast ?15:50 : Where can we look at if we want to learn more about Spiber ?16:00: What makes Kenji optimistic about the future ? KEY LEARNINGS Sustainable fashion can means many think : it can be buying less clothes, buying clothes that last longer, buying clothes that have been made in the most responsable ways. It is also repairing your clothes and using second hand. Contributing to make a more sustainable fashion is the most important thing, it is the reason why the company exist and why the people in the teams are spending many years working and developing this new materials. The materials they are producing are extremely unique, and it can be plastic free. This is very important that the biggest company, the ones who are making the largest volume of products take big decisions to change and to accelerate the fashion revolution. But small companies also can play a very important role by innovating and making new technologie available to offer them the choice. So startup, innovators, and big companies, all together, can make big changes. One of the most important thing is transparency in the supply chain. If a young designer has the choice between two materials, two different factories or different processes,. If one is more transparent than the other, it can make the difference, he should always choose the most transparent option. Brands are seriously getting aware that they need to make change and they are actually starting to make action. It makes hope for the future. TO SUPPORT SMART CREATION, THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/Si vous êtes en activité partielle, merci de ne pas répondre à ce mail. See acast.com/privacy for privacy and opt-out information.

This week we are meeting with Olivier Raynaud, he is the general manager of Raynaud Jeune, founded in 1928. This family business is a small lamb skin tannery in the south of France. The company is mostly focused on leather for shoes and leather good. They are produced as sustainable as they can and are very careful about their customers' demands. In this episode, Olivier tells us his two eureka moments that pushed him to become more sustainable, he explains how he is managing his company and he details the best practices Raynaud Jeune has adopted over the past years. He also explains us the process of his vegetable tanned leather and gives advises for young designer who want to build a sustainable brand.CONTENT & TO FIND YOUR WAY IN THE EPISODE00:52 : Olivier Reynaud presents himself and his company Reynaud Jeune.01:30 : What does it mean, according to Olivier sustainable fashion ? 02:05 : To what extend his company is sustainable ? What was the Eureka moment when he decided to be more sustainable ?05:30 : What have been the results of this sustainable strategy ? 06:50 : According to Olivier, how can the fashion industry can accelerate the transition to a more sustainable way of doing ?08:40 : What are the KPI he is looking at, to monitor his progression when it comes to sustainability ?10:00 : Olivier tell us a little more about the process of a tannerie.11:50 : For a young designer, when it comes to sustainability what choices they should do if they want to build a sustainable brand ? 14:15 : Where Olivier see the biggest challenges coming in the coming years for his company and for the leather industry ?16:05 : What does Olivier want to close the door to in this industry ? 17:40 : What is the last piece of clothes he bought ? 18:00 : Who he would like to listen in this podcast ? KEY LEARNINGSWe really try to reduced, step by step, our footprint and our carbon emissions.« It is a very important demand from our customers. More and more my main and major customers come to visit our company and want to see what we do for the environment before they commit themselves with ourselves . We keep our customers because we have this real eco-friendly way of working. » « The young people that we are employing are more and more concern about the environment and are very happy to see that the general management is also very conscious about this movement. » « This sustainable strategy gives every day better and better image which obviously is helping directly or indirectly the business. We are getting a better position for the future. » « The final customer must be ready to pay a little bit more because all this things have a cost. »« The biggest challenge is to try to convince all the people that the leather is still a good product, renewable for the future. » TO SUPPORT SMART CREATION, THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information.

This week we are meeting with Kevin Germanier, he studied fashion at Central Saint Martin in London and worked for Louis Vuitton as a junior designer. With LVMH, he had the opportunity to do his own presentation during Paris fashion week and Nathalie Kingham from Matches Fashion bought everything. This is how he quit Louis Vuitton and starts to really work on his own brand. He is working on sustainable collection, the goal of his eco-friendly brand is to make every pieces with upcycling materials. Kevin has also the ambition to develop a healthy sustainable business, it is not only about the product, it is much more. Germanier is growing slowly but surely ! In this episode Kevin is explaining his vision and how he works by doing the opposite of the traditional fashion process.CONTENT & TO FIND YOUR WAY IN THE EPISODE00:50 : What are you doing at Premiere Vision?01:10 : Kevin presents himself 2:02 : What does it mean according to Kevin "sustainable fashion" ?4:35 : How does Kevin do keep close to his values ?8:20 : What is the DNA of Germanier ?10:05 : How can the fashion industry accelerate its sustanaible revolution?12:18 : What does inspire Kevin the most at the moment when it comes to sustainability ? 14:10 : Does Germanier have any KPI about sustainability and the growth of the brand ? 15:15 : What is Kevin's vision for Germanier and where does he see his biggest challenges ? 16:50 : What is the biggest challenge for the fashion industry ? 18:28 : What does Kevin want to close the door in our industry ? 18:35 : What does he look at to get inspired ?19:30 : What is the last piece of clothes he bought ? 20:15 : Who he would like to listen in this podcast ?KEY LEARNINGSThey are so many solution to be sustainable. For exemple, it is easy to source trash because it is everywhere.Going slowly but be sure that everything in your company is according to your values.The quality is very important, every product created should stay forever if we really want to be sustainable. People are not patient enough because it will take so much time, we talk about fashion but it is link with so much more than that. It is link to politics, to sociale decision, to the localisation and your market, to the packaging, the way you sheep your clothes and the way you are consuming fashion. The biggest issue is that everything is linked if you change one thing you will affect all the others things.Less talking, more action. We need to see action. TO SUPPORT SMART CREATION, THE PODCAST

This week we are meeting with Kutay Saritosun, he is Director of fashion brands at Bluesign Technologies. He works with brands and their suppliers to be more sustainable. More concretely, he helps them to minimize their impact on the environnement and keep a very good quality on their product. They have three work streams : the environnement, the social and the economic impact. Bluesign Technologies has been created 20 years ago when the founders realize the impact of chemistry products on the environnement and on the people in the textile industry. They wanted to develop a solution to educate the supply chain partners and help them to reduce the risk and impact of their products. CONTENT & TO FIND YOUR WAY IN THE EPISODE01:00 : Kutay presents himself and his company Bluesign Technologies01:28 : What does sustainable fashion mean according to him ? 03:20 : What was the Eureka moments that led Bluesign to develop a systemic approach that companies could use and can integrate in there sustainable strategy?05:10 : What makes his company and his services stand out from others in the market?07:36 : What should emerging designers think about if they want to produce sustainably?09:41 : How does an organization become a Bluesign System Partner?11:46 : What will Bluesign be presenting at Première Vision?12:50: Does Bluesign take all aspects of fashion into consideration?13:38 : Does Bluesign have a favorite company or brand you are currently working with?14:24 : What are the environmental, social, and economic impacts of Bluesign organization? 16:46 : What are Bluesign certifications? What does it mean? How much does it cost?19:30 : What are the KIPs / eKPIs they monitor? 20:00 : How will Bluesign contribute to sustainability in the future? 20:26 : What are the industry’s upcoming challenges? How can Bluesign offer a solution?22:24 : How can the fashion industry accelerate its sustainable revolution?23:11 : What are the right indicators? Can certifications be a solution?23:38 : When does the gouvernements are going to legislate on the subject? 25:37: What does he advise designers who are looking to make the right choices?25:41: What does he want to close the door to in our industry? 25:50 : What does he look at to get inspired ? 22:57 : What is the last piece of clothes he bought? 26:10 : Who he would like to listen in this podcast? KEY LEARNINGSThere is different way to define sustainable fashion, we have to ask ourselves many questions about : what the materials we are using to make our product ? what kind of chemical we use in our process ? what is the ecologic impact of our product during the production? what is going to happen at the product at the end of his life ? At the very beginning of product development, it is very important to think at the materials that you are going to use, all the steps of the supply chain, but also at his end of life and how you are going to recycle it. It is during this very early phase that all the decision you take impact the most the environment.To be more sustainable it is important to manage the relationship with your producers, the supply chain, the sustainability of your production, put the right materials and the right chemistry. The first think you need to do to work with Bluesign is a commitment ! It is important to really search the information and to be careful with greenwashing.The chemistry management is a big challenge for the future for all the brands.The technology is a big help to accelerate the fashion revolution. TO SUPPORT SMART CREATION, THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information.

This week we are meeting with Pierre-Nicolas Hurstel. After years in consulting and in the world of fashion trade fair in the US, he cofounded Arianee. The Arianee project is an independent, participative - organization whose mission is to build a global standard for the digital certification of valuable objects by promoting and supporting the adoption of the Arianee protocol. In this episode Pierre-Nicolas explain the block chain technology and how it can help the fashion industry in its fashion transition to a more transparent and sustainable industry.CONTENT & TO FIND YOUR WAY IN THE EPISODE00:50 : Pierre Nicolas presents himself and his company Arianee03:10 : What is the Blockchain technology ? 08:15 : How to integrate Blockchain at the Fashion industry ?13:22 : Explications about the digital ID of a product and use case of the vegan brand : Poetic Paris.15:58 : Facilitation of the resale en after sales programs of the product with the Blockchain technology 17:08 : The use case of Ba&sh, with the new "resale button" to sale second-hand directly on their own website.21:30 : What does Pierre Nicolas wants to close the door in our industry ? 22:20 : What does he look at to get inspired ? 22:57 : What is the last piece of clothes he bought? 24:12 : Who he would like to listen in this podcast ? KEY LEARNINGSThe blockchain give the chance to solve the traceability problem and give back confidence between client and saler on a product. The transparency became a big expectation for the clients in their relation with the brand. The integration of the second hand by clothes brand like Ba&sh is a key of the futur evolution of the fashion market, everything is growing in direction of the circular economy and we need techno to accompany this kind of new practices Stopping the ignorance in our industry, knowing where the products are from and by who they are made. We need to become aware of the deviances of our industry on the ethic and the ecologic points. TO SUPPORT SMART CREATION, THE PODCAST

This week we are meeting with Ruth Farrell, she is Global Marketing Director at Eastman NaiaTM. Made with sustainably sourced wood, Eastman NaiaTM cellulosic yarn brings the richness of nature to comfortable and effortlessly luxurious fabrics. With full traceability from tree to yarn, NaiaTM is made by Eastman in the U.S.A. with the highest safety, social, and environmental standards. Eastman’s closed-loop production process for NaiaTM allows recycling and reuse of safe solvents and water, resulting in a yarn with a low environmental impact. Eastman is committed to collaborating with partners to collectively build a more sustainable fashion industry. Designers can be comfortable choosing NaiaTM. It transforms into luxurious, soft, and easy-to-care-for fabrics, giving designers more freedom and choice. With Eastman NaiaTM cellulosic yarn, you don’t have to compromise.CONTENT & TO FIND YOUR WAY IN THE EPISODE00:51 Ruth presents herself and Eastman 01:36 What is Naïa and cellulose yarn? 02:15 What does sustainable fashion mean according to Ruth? 03:00 Does Eastman has always been into this sustainable strategy? 04:05 What is the difference between conventional and sustainable cellulose yarn? 05:11 Where does Eastman source its row material? 06:20 What they will be presenting next February at PV? 07:25 What is Ruth favorite one? 08:30 What is the fonction of those yarn and fabric 09:30 What should we trust when it comes to certification? 12:20 What are Naïa biggest challenges in the coming years? 13:40 Is it much more expensive than conventional products? 14:40 What does she want to close the door to in our industrie? 15:05 What does she look at to get inspired? 15;46 What is the last piece of cloth she bought 16:15 Who she would like to listen to in this podcast? KEY LEARNINGSI see sustainability as something that has to take into account the entire supply chain and the lifecycle of the fiber, of the fabric and of the garment. The biggest challenges is making sustainability accessible to everybody. That is the challenge for us all. And there is going to be a lot of collaboration needed for that. TO SUPPORT SMART CREATION, THE PODCAST

This week, we are meeting with Francesco Marini , he is the 3rd generation and Designer and Inovation manager at Marini Industrie. The history of Marini group went on with Riccardo and Roberto Marini, Mario’s sons. Thanks to their enthusiasm and their passionate vision, they carried on this beautiful story made in Italy.The third generation of the company, with a highly specialized technical-stylistic staff, made the family even greater enclosing under the group near the historic brand Marini&Cecconi, also Ospiti del Mondo, Marini Tessuti Uomo and Assotex.The four brands under Marini group continue to tell a story that makes fashion happen everyday. Research on materials and textures is the daily bread of the company, creating what stays behind the most popular fashion brands in the world.CONTENT & TO FIND YOUR WAY IN THE EPISODE00:51 Francesco presents himself and Marini Industrie 01:36 What is stretch fabrics? 02:07 What does sustainable fashion mean according to Francesco? 02:41 What is the difference between the conventional and sustainable fabrics they are doing now03:32 Why did they decide to implement a sustainable strategy? 04:32 Where do they source their row material? 07:00 What they will be presenting next February at PV? 08:40 What makes Marini Industrie stand out of the others? 10:00 What KPIs does Francesco look at to monitor their sustainable strategy? 11:15 What are their biggest challenges when it comes to sustainability? 13:00 How can the fashion industry accelerate its sustainable revolution?14:00 What should the designers and buyers should look at to verify the products are truly sustainable? 16:30 What does Francesco wants to close the door to in our industry? 17:30 What does he look at to get inspired? 18:42 What is the last piece of clothes he bought? 19:15 Who he would like to listen to in this podcast? KEY LEARNINGS I think designers need to be more involved than in the past in the manufacturing process of the yarn. I want to close the door to fake news in this industrie. TO SUPPORT SMART CREATION, THE PODCAST

This week, we are meeting with Marie Demaegdt, she is Textile and Sustainability Director at CELC (The European Confederation of Linen and Hemp), and in this episode we are talking about flax and linen. The European Confederation of Linen and Hemp (CELC) is the only European agro-industrial organization bringing together and federating all the stages of production and transformation for flax and hemp. It is the specialized spokesperson for 10,000 European companies of 14 countries, overseeing the fibre’s development from plant to finished product. Founded in 1951, the CELC is a source of pioneering thought, economic analysis, industry consultation and strategic direction.CONTENT & TO FIND YOUR WAY IN THE EPISODE00:51 Marie presents herself and the CELC00:22 What is the difference between flax and linen01:42 What does means sustainability according to Marie02:21 What has been the Eureka moment to implement a sustainable strategy in her agro industry 03:30 To what extend flax and linen is more sustainable than over fibers 04:10 What is the process of making from flax to the fabric 06:00 Where does the European flax in grown06:30 What CELC will be showing at Première Vision next February 202007:23 What is so amazing about this fiber 08:33 What have been the results of the CELC sustainable strategy 09:11 What about the linen industry certifications10:40 What is the future of the linen industry 11:30 What will be the biggest challenges for the linen industry in the coming years 12:45 How can the fashion industry accelerate its fashion revolution 13:30 What are the right indicators, the right thing to ask to supplier when you are on Première Vision 15:00 Where does she look at to get inspired 15:46 What is the last piece of cloth she bought 16:00 Who is the personnality she would like to listen to in this podcast KEY LEARNINGS Flax is grown on the same land every 6 or 7 years, it means that it respects the soil and limits the development of disease. Flax is grown in western Europe without irrigation, it's GMO free, it uses little pesticide or fertilizer, it's biodegradable, and its transformation into fiber is entirely mechanical. Due to its sustainability and innovation linen has become sexy and is more and more used by designers in their collections. TO SUPPORT SMART CREATION, THE PODCAST

This week, we are meeting with Guido Zilli, who is in charge of the communication and sustainability at Gruppo Dani. He is taking care of environmental matters, safety matters, environmental labels and sustainability reports. Dani is an Italian tannery established in 1950 based in Arzignano near Venice. They started their sustainable approach 10 years ago as they believed this kind of strategy was the right way to survive and develop the firm in the long-term. CONTENT & TO FIND YOUR WAY IN THE EPISODE0:59 : Guido presents himself1:52 : What is sustainable fashion according to him2:48 : Since when Gruppo Dani is sustainable 4:53 : The contradiction between sustainability and leather7:07 : The difference between a conventional leather and a sustainable one8:57 : Guido tells us more about the new collection Gruppo Dani presented to Première Vision11:12 : Where does Gruppo Dani source its materials? 12:20 : What makes Gruppo Dani stand out from the others? 14:36 : The results of the sustainable strategy in terms of social, environmental and financial impacts 17:36 : The future projects of Gruppo Dani in terms of sustainability 22:09 : How can the leather industry accelerate its sustainable revolution? 25:35 Different questions to Guido about the leather industry, what inspires him, the last piece he bought…KEY LEARNINGSSustainability can be seen as a journey. We should not only consider economic questions when we plan strategies and investments but also social and environmental impacts of our decisions. The long-term goal for Dani is to be able to consider all those aspects at the same time. Leather can also be seen a sustainable product. We process an existing product from another sector: the meat sector or the diary sector. The leather sector from an historical perspective is a proactive agent in the framework of a circular economy. The origin of the product is important as we give value to an existing product from another sector.From Gruppo Dani’s perspective, there is no real difference between conventional and sustainable leather. If we consider sustainability as a concept to manage a firm, it means that even if you process leather that is chrome tenant, or heavy metal-free, you use the same approach, which means to save resources, to recover buy products, and to have products that are made with the same attention to environment and to people. The real goal of Gruppo Dani is to be able to consider the 3 circles of sustainability at the same time when they make investments: economic, social and environmental impacts of strategic plans and decisions. There are two main goals: to become a carbon neutral tannery and to increase the cooperation and initiatives with some of their customers. They want to establish projects to reduce the natural resources consumption in a supply chain perspective and to be able to offset some of these emissions. There can be some guidelines to change the leather industry. First of all, we have to be proud of our sector and to increase our efforts to reduce consumption of natural resources and the pollution load. We have to be aware that today we have an important role in the circular economic framework. We have to increase specific competencies, especially for tanners that work within global supply chain. They need some competencies such as lifecycle assessment methodology. TO SUPPORT SMART CREATION, THE PODCAST