Soul Leaders

Grab your coffee and get ready for a vulnerable conversation about one of the hardest decisions in business - knowing when to stop something that isn't working, even when it disappoints people you care about. I'm sharing the real story behind cancelling my Rewild retreat this year, the emotional and strategic process behind that decision, and why sometimes the most powerful move a CEO can make is changing direction. If you've ever felt that niggle about an offer that just doesn't feel right anymore, this episode is for you.Key Topics CoveredRecognising When Something Isn't AlignedBody awareness: checking for expansion vs contraction with each offerThat persistent little voice on repeat that you keep ignoringWhen you're not "lit up" as a Generator - massive warning signThe difference between strategic challenges and misalignmentThe Strategic Side of PivotingHaving financial systems in place (separate bank account for retreat deposits)Proper terms and conditions (Lucy Legal templates recommended)Not leaving gaps - knowing what you want to pivot TO, not just away fromBuilding flexibility into your business model to allow for pivotsSigns From the UniverseMy in-person business event sold out quickly and made similar profit to the whole retreatWhen you make aligned decisions, opportunities flow more easilyThe difference between pushing through versus moving with the flowQuick Implementation AuditCheck In With Your Current Offers:Go through each event/offer and notice: expansion or contraction in your body?Circle anything that makes your energy drop when you think about itWhen did you last push through despite your intuition saying no?Assess Your Business Flexibility:Do you have enough diverse offerings to allow for pivots?What upcoming events feel heavy rather than exciting?Have you built financial cushions for potential changes?Trust Your Internal Guidance:What would it look like if you trusted your inner compass as much as your strategic planning?Are you familiar with your Human Design and how it guides decisions?What's that persistent little voice been trying to tell you?Come say hi on Instagram @mills_gray and for full show notes & more resources visit https://www.millsgray.com/the-power-of-pivoting-when-something-doesnt-feel-right/ Hosted on Acast. See acast.com/privacy for more information.

Pour yourself a coffee and settle in for this incredibly honest conversation with Sophie, where we dive deep into her ADHD diagnosis journey, how she's built a business that actually works WITH her brain rather than against it, and why being bold enough to repel the wrong clients has transformed everything. If you've ever wondered how to create structure while maintaining the freedom to pivot, or how to build a team that supports your unique way of working, this episode is exactly what you need.Key Topics CoveredIn this value-packed conversation, we explore:The ADHD Discovery Journey:How Sophie's diagnosis came through her daughter starting school, not the other way aroundWhy high-achieving women often get missed in ADHD diagnosisThe burnout cycles that started in childhood and how they make sense nowHow corporate structure actually worked better for her ADHD brain than entrepreneurship initiallyBuilding a Business for Your Brain:Why having too big a team (5-6 people) felt like "turning the Titanic" when she wanted to pivotThe difference between freelancers vs. employees and why she made the switchHow to find team members who thrive on your "structured sporadicness"Creating systems that allow for spontaneity and gut-driven decisionsThe Mastermind Journey:Sophie's evolution from ads manager to business strategistWhy she was frustrated only being able to influence the ads piece of people's businessesThe creation of both Mastermind and Mini Mind programs (launched simultaneously!)How done-for-you ads removes friction so clients can focus on building their systemsBeing Bold in Business:Moving beyond just sharing knowledge to sharing herselfWhy deep connection and small numbers matter more than scaleThe real cost of networking and social events for neurodivergent entrepreneursHow authentic branding reflects the "beautiful chaos" of her mindCome say hi on Instagram @mills_gray and for full show notes & more resources visit https://www.millsgray.com/from-adhd-burnout-to-business-success-building-a-team-that-works-with-your-brain-not-against-it-with-sophie-griffiths/ Hosted on Acast. See acast.com/privacy for more information.

Grab your coffee and settle in as I take you behind the scenes of my three-day private podcast launch! From why I chose a podcast format over traditional webinars to how I managed to get 150+ sign-ups whilst sipping gin and tonics in Portugal, I'm sharing all the juicy details. If you've been wondering about launching without having everything perfect first, this episode is going to be a game-changer for you.Exciting Update

Grab your coffee and join me today as I dive into a slightly divisive topic – the infamous 10K months! If you've been feeling frustrated about hitting a plateau in your business revenue, this episode is exactly what you need. Did you know that 68% of service providers hit a revenue plateau between 2K-4K per month and stay there for years? I'm sharing how to bridge that gap without working more hours or getting more clients.Exciting Announcement

Breaking Free From Business Plateaus: Shifting Your PerspectiveGrab your coffee and join me today as I dive deep into something close to my heart – the business beliefs that might be keeping you plateaued (not stuck – I avoid that word!). If you've been feeling frustrated or like you're on a hamster wheel going nowhere despite doing "everything right," this episode is exactly what you need.Exciting Announcement

Grab a cuppa and join Mills and Bec Haydon as they dive deep into Bec's fascinating journey from performer to mindset coach. This conversation explores how Bec's business has evolved, especially after becoming a mum, and reveals her powerful approach to boundaries, intentionality, and balancing personal life with entrepreneurship.Exciting Announcement

Grab your coffee and join me today as I tackle one of the most common challenges I see with service providers: creating content that gets engagement but doesn't convert to sales! If you're pouring your heart into marketing, getting lots of likes and "this is so helpful" comments but hearing crickets when it comes to actual inquiries or sales, this episode is exactly what you need. I'm diving into the crucial difference between content that builds awareness and content that generates real sales conversations.Exciting Announcement

Grab your coffee and join me today as I dive into "The Expert Disconnect" - that moment when your expertise actually creates a gap between you and your ideal clients. If you're creating amazing offers that aren't selling as well as they should, this episode reveals exactly why and how to fix it. Perfect for service providers, course creators, and anyone who feels like they're speaking a different language than their audience!Exciting Announcement

Episode OverviewGrab your coffee and join Mills today as she wraps up this month's theme on magnetic marketing. If you've ever found yourself in that uncomfortable "please buy from me" energy, feeling desperate when posting about your offers or discussing prices, this episode is exactly what you need. Mills shares her journey from random, hope-based selling to creating a strategic framework that has clients saying "Hell yes, I'm in!"Exciting Announcement

Grab your coffee and join me today as I chat with the fabulous Ray Dodd, a money mindset and business strategy coach who's bringing a completely fresh perspective to how women think about wealth. From discussing our societal conditioning around money to exploring why women face unique financial challenges, Ray shares insights that will transform how you view your relationship with money. This conversation is perfect for anyone who's ever felt conflicted about charging what they're worth or struggled with money blocks.Exciting Announcement

The Power of Repelling: Embracing Unsubscribes in Your BusinessEpisode OverviewGrab your coffee and join me today as I dive into the counterintuitive world of magnetic marketing and why I actually get excited when people unsubscribe from my email list or unfollow me on social media. If you've ever felt rejected or wobbled when someone leaves your audience, this episode will transform how you view your marketing strategy and help you build a truly aligned business that energizes rather than drains you.Exciting Announcement

Grab your coffee and join me today as I dive deep into the counterintuitive world of magnetic marketing and why I actually get excited when people unsubscribe from my email list or unfollow me. If you've ever felt rejected or worried when someone leaves your audience, this episode will transform how you view your marketing strategy and help you build a truly aligned audience that energizes you.Exciting Announcement

Episode OverviewGrab your coffee and join me today as I dive into the reality of different business timelines and results. Through two powerful client case studies, I'm sharing unfiltered truth about why some businesses see fast returns while others take longer - and why both paths can lead to success. If you've been comparing your timeline to others and feeling discouraged, this episode will give you the perspective and action steps you need.Key Topics CoveredIn this value-packed episode, I explore:Two real client case studies with dramatically different success timelinesWhy comparing business timelines without context is misleadingThe crucial factors that influence how quickly you'll see resultsHow to build resilience when results take longer than expectedPractical ways to measure progress beyond just sales numbersClient Case Study BreakdownsKate's 11-Day ROI Journey: https://podcasts.apple.com/gb/podcast/s5-ep-26-client-success-from-%C2%A3495-packages-to-%C2%A36k-in-11-days/id1551636077?i=1000660392062Product-driven strategist helping companies get into retailWe restructured her offer from £495 audits to £6,000 done-for-you servicesShe sold her first high-ticket offer within 11 daysSuccess came quickly because we optimized what was already in placeViola's 6-Month Growth Path:Copywriter specialising in beauty brandsBuilt her business foundation from scratchNeeded everything: website, offer development, marketing messageAfter six months of consistent effort, achieved a £15,000 monthSuccess took longer but created sustainable growthUnderstanding Your Business TimelineYour results depend on factors unique to you:Your starting point and existing foundationsWhether you have an established network and credibilityYour business model (high ticket vs. low volume)Your market's typical buying cycleHow quickly you can implement strategiesYour consistency level day after dayBuilding Resilience for the JourneyFocus on what's working by tracking clear metricsCelebrate milestones along the wayBuild a support system that understands the entrepreneurial journeyLearn to distinguish between "not working yet" and "not working at all"Commit to the process and trust your strategyAction StepsGrab a piece of paper and create two columns:First column: List all visible metrics of success (revenue, client numbers, testimonials)Second column: Write down invisible progress indicators (clarity, content created, relationships built)Circle three items from the second column that you can celebrate right nowConnect With MeIf you're ambitious, driven, and tired of seeing others in your industry succeed while you're still building, DM me on Instagram. Let's have a conversation about how I can help you achieve those goals and take a seat at the table of those who are scaling.Remember, your timeline is unique to you - it's not a reflection of your worth or potential, but of your specific circumstances and starting point. Hosted on Acast. See acast.com/privacy for more information.

Episode OverviewGrab your coffee and join me today as I dive into the crucial importance of lead generation for sustainable business growth! In this episode, I'm sharing my personal journey with lead generation - from painful early mistakes to recent sold-out launches. If you're tired of the feast or famine cycle in your business, this episode will give you practical strategies to build a consistent lead generation engine that works even when you're not actively selling.Exciting Announcement

Grab your coffee and join me today as I chat with Hazel Anderson-Turner, a business and coaching psychologist specializing in burnout prevention. Hazel shares her personal burnout story, how it led to writing her book "Coaching Through Burnout," and valuable insights about maintaining psychological flexibility. If you've ever felt overwhelmed by work or struggled with work-life boundaries, this episode offers genuine strategies to help you navigate these challenges more effectively.Exciting Announcement

Breaking the Business Blueprint: Why Cookie-Cutter Strategies Don't WorkEpisode OverviewGrab your coffee and join me today as I share a vulnerable moment about dealing with online trolls and reveal why cookie-cutter business strategies don't work. If you've been feeling pressured to follow conventional business models that don't align with your natural strengths, this episode will show you how creating individualised strategies can lead to remarkable results – even for businesses in the same industry!Key Topics CoveredIn this value-packed episode, I explore:Why cookie-cutter business strategies often fail entrepreneursHow I create custom strategies for clients in the same industry with different needsThe importance of building a business around your natural strengths and energyReal success stories: How two yoga instructors with different businesses both achieved $8k in revenue with tailored approachesMy personal experience dealing with trolls and criticism on business adsFeatured Stories & BreakdownsOn Dealing with Business Trolls:My vulnerable moment dealing with critics who misunderstood my business approachWhy people who have time to write essays in comment sections aren't growing their own businessesThe criticism of being "cookie-cutter" that inspired this episode's topicOn Customised Business Strategy:Case Study #1: Yoga teacher with 30k+ engaged followers who needed monetisation pathwaysCase Study #2: Yoga instructor trainer who needed to reclaim time while maintaining incomeHow different price points and strategies led to similar £8k results for both businessesWhy individualism is at the core of my coaching philosophyOn Finding Your Aligned Business Model:The two-column exercise to identify what energises vs. drains you in your businessHow to build your business model around your natural strengths and operating styleIncorporating human design principles to enhance business alignment *want to get a report here you go https://millsgray.kartra.com/page/HDbusinessauditMoving away from "vanilla" content to what genuinely lights you upSpecial MentionI just hosted an amazing in-person SAW event! Stay tuned for next week's episode where I'll be discussing launching in-person events and the power of face-to-face connections.Resources MentionedHuman design as a tool for business alignmentThe two-column exercise for identifying energy-giving vs. energy-draining activitiesTake ActionComplete the two-column exercise: activities that energise you vs. drain youEvaluate how much of your current business model is built around your strengthsConsider if you're ready to build a business designed around how you naturally operateRate and review this podcast to help others discover it!Let's Connect!Drop into my DMs to share what you discovered from today's episodeShare your two-column exercise insights with me on Instagram @mills_graywww.millsgray.comRemember: The most successful business isn't the one following the industry blueprint – it's the one designed around YOUR strengths and operating style! Hosted on Acast. See acast.com/privacy for more information.

Episode OverviewGrab your coffee and join me today as I answer your most-asked questions from my Instagram DMs! From authentic marketing to offer strategies and content creation, I'm diving deep into the real questions you've been sending me. If you've been wondering about being yourself in business while attracting the right clients, this episode is exactly what you need.Key Topics CoveredIn this value-packed Q&A episode, I explore:How to be bold enough to repel the wrong fit clientsWhy authenticity in marketing matters (and how to actually do it)My transition from the "Five Ones" approach to a stacked offer strategyUsing my Spider Web content strategy for efficient content creationReal stories about trusting your gut in business relationshipsFeatured Question BreakdownsOn Authentic Marketing:Why being "vanilla" doesn't serve you or your clientsThe power of using your authentic voice (yes, even if you swear!)How showing up as yourself attracts the right clientsMy real example: How using "driven as fuck" in my content attracted the perfect clientOn My Offer Strategy:Why I moved away from the "Five Ones" approachMy current offer structure:Digital products (£9 - £197)New 4-week sprint program4-month and 8-month coaching optionsThe importance of creating clear pathways between offersOn Content Strategy:My Spider Web content strategy explained link - https://podcasts.apple.com/gb/podcast/12-days-of-ceo-magic-one-podcast-seven-pieces/id1551636077?i=1000679625994How I turn one piece of content into multiple formatsExample: Converting a 20-minute podcast into various content piecesMy tips for efficient content repurposingResources MentionedMy CEO Day Spider Web Content Strategy (check show notes for access) https://podcasts.apple.com/gb/podcast/12-days-of-ceo-magic-one-podcast-seven-pieces/id1551636077?i=1000679625994Workshop details for Guildford eventExamples of successful "Five Ones" implementation (Taki Moore, Maria Went)Let's Connect!Come say hi on Instagram - I love sending voice note responses to your questions! IG @mills_gray Share this episode to your stories and tag me for a happy dance!my website www.millsgray.comTake ActionReview your content strategy using my Spider Web methodEvaluate your offer stack - are there gaps to fill?Check your marketing messages - are you being authentically you?Remember, as I always say: Your gut always knows - trust it in business and beyond! Hosted on Acast. See acast.com/privacy for more information.

Meet Gemma Ann Barnes, a speaking and performance expert helping female visionaries master their stage presence, pitch confidently, and create massive impact through live speaking. From her roots in performing arts to becoming the go-to coach for stage-ready entrepreneurs, Gemma shares invaluable insights on commanding attention and converting from stage.Topics covered in this episode:Transitioning from performing arts to business ownership - why resilience mattersHandling public visibility and criticism while staying true to your visionThe power of authentic content creation versus following market trendsWhy speaking engagements trump online presence for authority buildingSpecial Guest Insights: Currently accepting speaking clients at two levels:Speaker Intensive: 4-hour foundation program for aspiring speakers (0-10 speaking gigs)1:1 Coaching: Personalized support for upcoming speaking events and stage presence masteryLet's connect:Find Gemma: @GemmaAnnBarnes on InstagramWebsite: gemmaannbarnes.comBook a Speaker Intensive session https://www.gemmaannebarnes.com/the-speaker-intensiveKey quote: "Online space is saturated... But as soon as you step onto a stage, that audience in the room, they are eating at the palm of your hand."Resources mentioned:Speaker Intensive Program1:1 Speaking Coach servicesPerformance preparation techniquesVoice coaching expertiseNext episode: Mills will share another inspiring female entrepreneur success story next month - stay tuned! Hosted on Acast. See acast.com/privacy for more information.

Email Nurture Sequence: Why your lead magnet isn't converting Sit back with me today as we dive into something super important - the nurture sequence. It's all about building that essential trust before any sale happens. And if you're finding yourself with amazing lead magnets but hearing crickets afterward, or rushing straight to the sale without building connection, this episode is exactly what you need.I want to break down why your nurture sequence might be holding you back (and yes, if you're jumping straight from a free PDF to selling your £2,000 course, we need to talk!). Think of it like dating - you wouldn't go straight from "hello" to "let's get married," right? Let's explore how to create that perfect journey for your clients.Special Blueprint Alert!

Is Your Business Running You? The Real Talk About Boundaries and Business TransformationSit back, relax, and let's dive deep today. We're talking about something that comes up over and over again with my clients - it's all about transforming burnout into a business model that actually energizes you and has you loving your work again.I want to share a story that might sound familiar. A client came to me absolutely exhausted (I could see why!). She had a thriving membership program, was super passionate about her work in weight loss coaching, clients were getting amazing results... but she was answering WhatsApp messages late into the night and checking her phone first thing in the morning. Sound familiar? Let's dive into how we transformed this.Special Announcement for February!

In this episode of the Soul Leaders podcast, host Mills Gray discusses the common challenges business owners face, particularly the feeling of being a bottleneck in their own business. She shares insights on how to identify and overcome these bottlenecks through strategic planning, automation, and effective team management. The conversation emphasizes the importance of understanding the client journey and implementing systems that allow for smoother operations and scaling. Mills also highlights the success stories of her clients who have managed to automate their sales processes and achieve significant growth without being overwhelmed.TakeawaysMany business owners feel like they are the bottleneck in their growth.It's common to feel overwhelmed by constant client demands and decision-making.Small tweaks in processes can lead to significant improvements.Identifying tasks that require your unique input is crucial for efficiency.Automation can help streamline client onboarding and communication.Planning and strategizing are essential for effective scaling.Having a clear team structure and guidelines can alleviate pressure.Tracking your daily tasks can reveal inefficiencies and bottlenecks.Understanding the client journey is key to improving sales processes.Realizing where the bottleneck is allows for targeted solutions.Quotes From Mills"Why is this not happening for me?""Does this actually need me?""Realise where the bottleneck is."Connect with Mills www.millsgray.cominstagram.com/mills_gray Hosted on Acast. See acast.com/privacy for more information.

Welcome to Soul Leaders, the go-to podcast for service based business, coaches, creators and business owners that wants to get more confident in their digital marketing and selling.I'm your host Mills Gray, a Business Coach & Mentor with over 16 years experience growing and scaling 6 figure businesses. I have been in the trenches and help others to succeed without cookie cutter tactics, and staying aligned to your business. I will help you fall in love with your business again.Each Thursday, I will talk about stacking your offers, lead generation and client attraction, and stepping into that CEO era with bitesize episodes and easy to implement trainings/suggestions. Helping you to move past the 'not quite there story"You can connect with me on Instagram @mills_gray and if you want to learn more about me or work with me, head over to www.millsgray.com. Ready to Level The F*k up? Let's go! Hosted on Acast. See acast.com/privacy for more information.

"When I am lit up, when I am in flow, I can go literally at a thousand miles per hour versus when I'm not in flow, I don't."This week Mills dives into the power of human design in business launches, sharing her recent success in rapidly launching an in-person event "Stand Out and Rise" while following her generator energy. She breaks down her strategic approach to event planning - from venue selection to waitlist creation - demonstrating how to launch efficiently by prioritising sales before content creation.Key Topics:Launching an in-person event (Stand Out and Rise/SOAR) while leveraging human design principlesUsing generator energy effectively for business launchesStep-by-step process for launching an in-person eventData-driven approach to content creationLaunch Process:Venue selection in GuildfordSecured guest expert (Pippa - PR specialist)Topic selection based on podcast analytics and engagement dataCreated waitlist while developing sales pageUsed AI for sales page content creationLaunched to waitlist first (40 signups), then wider networkEvent Details:Name: Stand Out and Rise (SOAR)Location: Guildford, SurreyFocus: Visibility, content creation, AI usage, attracting ideal clientsFormat: Will be recorded as podcast contentKey Insights:Importance of selling first, creating content laterUsing data to inform decision-makingLeveraging human design (generator type) for optimal performanceBreaking down large projects into manageable stepsLooking to book SOAR - click here Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Soul Leaders podcast, host Mills shares her personal journey with cold water swimming and how it has transformed her mindset. She draws parallels between the challenges of cold water swimming and the obstacles faced in business, emphasizing the importance of stepping out of one's comfort zone. Mills discusses the common barriers that prevent individuals from investing in themselves and their businesses, encouraging listeners to take messy action rather than waiting for the perfect moment. She concludes with a challenge for listeners to confront their fears and take actionable steps towards their goals.TakeawaysCold water swimming boosts my confidence and mindset.Stepping out of comfort zones leads to growth.Waiting to be ready can hinder progress.Investing in yourself is crucial for success.Messy action is better than perfection.Identify and confront your fears.Taking action can lead to unexpected results.Small changes can lead to significant growth.Journaling can help clarify excuses and fears.Engaging with challenges can lead to personal development.Quotes"What's the real fear here?""Flip the fear into action.""Journal your biggest excuse."Contact www.millsgray.comwww.instagram.com/mills_gray Hosted on Acast. See acast.com/privacy for more information.

summaryIn this conversation, Mills Gray discusses the transition into a CEO mindset, emphasing the importance of habit stacking, strategic planning, and effective systems for business success. She shares insights on optimizing lead generation, enhancing client journeys, and the significance of mindset shifts from being reactive to strategic. The conversation also highlights practical steps for identifying bottlenecks and setting boundaries to improve productivity and revenue without increasing work hours.takeawaysHabit stacking is a crucial skill for business owners.Monthly mapping days help in setting clear goals.Lead generation strategies are essential for business growth.Onboarding processes can significantly save time.A well-organized calendar enhances productivity.Shifting mindset from worker bee to CEO is vital.Identifying bottlenecks can streamline operations.Setting boundaries is important for maintaining work-life balance.Automation can free up valuable time for business owners.2025 is the year to take bold actions and stop playing small.Quotes "Onboarding can save you a lot of time.""What would a CEO do in this situation?""Identify where you are the bottleneck."Contact www.millsgray.comwww.instagram.com/mills_gray Hosted on Acast. See acast.com/privacy for more information.

2025 Strategic Business Planning GuideKey Takeaways:Power Quarter PlanningIdentify your strongest performing quarterPlan major launches around your peak energy periodsExample quote: "I want you to choose your most powerful quarter. So have a think about when you know you'll show up the strongest."Content Strategy AlignmentFocus on content types that play to your strengths (video, writing, speaking)Choose platforms where you feel most authenticIdentify core topics that convert wellOffer Stack ReviewEvaluate current offerings: keep, ditch, or tweakLook for gaps in revenue streamsConsider new opportunities for 2025Systems & SupportAssess need for:AutomationDelegationTeam support (VA, strategic help, branding)Tech systemsNon-Negotiables for 2025Set firm commitmentsCreate implementation timelinesBook monthly CEO days for planningRevenue PlanningSet realistic quarterly targetsBreak down monthly revenue goalsAnalyze if current offers can meet targetsImplementation Tips:Allow flexibility in plansSpend 30 minutes weekly reviewing progressFocus on one major initiative per quarterDon't try to change everything at onceNotable Quote: "Without implementation you're really just journaling. So we need to make sure that there is implementation going on and that you're not just doing all these great grand plans, got these great ideas, you're writing it all down and it stays in a book."Contact Information: Instagram: Mills_Gray Services: Three-tiered structure focusing on:Stacked off strategyClient magnet methodCEO systems framework Hosted on Acast. See acast.com/privacy for more information.

"Today's episode is your kind of non-bullshit 2025 planning guide. And I feel like it's one that you might actually use." - Mills GrayEpisode OverviewIn this Boxing Day special, Mills breaks down a practical and honest approach to business planning for 2025. Moving beyond traditional goal-setting exercises, she offers a three-part framework for meaningful reflection and planning that serves real business owners.Key HighlightsA realistic approach to year-end review and planningThree-part framework for business evaluation:Celebrating Real WinsHonest Reality CheckEnergy AuditPart 1: Celebrating Real WinsRevenue milestones and growthClient success storiesPersonal growth moments including:Saying no to non-ideal clientsRaising prices confidentlyImplementing automationMaintaining content consistencySetting boundariesOvercoming imposter syndromePart 2: Honest Reality CheckIdentifying soul-draining activitiesEvaluating marketing tactics that didn't workTime allocation analysisContent engagement reviewClient feedback patternsAreas of over-complicationUnused tools and subscriptions auditPart 3: Energy AuditActual working patternsPeak performance timesSeasonal patternsClient work energy assessmentContent creation flowSales conversion analysisFinancial deep diveComing UpStay tuned for the strategic planning episode releasing on January 2nd, 2025!2024 MilestonesWeekly podcast episodes throughout the yearThree-step series completion12 Days of CEO Magic seriesConsistent content deliveryConnect With MillsShare your thoughts and planning insights with Mills on social media Tag Mills in your stories for a reshare or visit her website www.millsgray.com Hosted on Acast. See acast.com/privacy for more information.

"Having the strategies is one thing, but implementing it are two very different things, my friends." - Mills GrayEpisode OverviewIn this candid follow-up to the "12 Days of CEO Magic" series, Mills reflects on the impact of sharing her business frameworks and discusses why having strategies alone isn't enough for success. Through real client examples and authentic insights, she explores the crucial difference between knowing what to do and actually implementing it effectively.Key HighlightsReflection on the success and impact of the "12 Days of CEO Magic" seriesThe importance of implementation over just collecting strategiesReal-world case study of client Kat's transformationDiscussion of key business frameworks including:Act Offer StrategyClient Magnet MethodCEO SystemsSpider Web Content StrategyValue BombsThe power of having both support and strategy in business growthWhy real-time problem solving and accountability matterHow customization of frameworks leads to better resultsThe importance of celebrating small wins in businessNext StepsFor listeners ready to move from strategy to implementation, connect with Mills on social media: @Mills_Gray or www.millsgray.comComing UpStay tuned for special episodes coming out on Boxing Day and January 2nd, 2024!Connect With MillsDM Mills on Instagram: @Mills_Gray Message: "I'm ready to work with you Mills" Hosted on Acast. See acast.com/privacy for more information.

Day 12: The CEO Systems Framework - Creating Your Dream BusinessEpisode 12 of 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint

Day 11: From 'Please Buy' to 'Hell Yes' - The Natural Sales FrameworkEpisode 11 of 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint

Day 10: Why Your Email List Is Dying (And How to Revive It)Episode 10 of 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint

Day 9: Calling in Your Driven AF Clients - Intentional Client AttractionEpisode 9 of 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint

Day 8: Beyond Basic Testimonials - The Trust-Building FrameworkEpisode 8 of 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint

Episode 7 of 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint

Day 6: Why Working Harder Isn't Working (And What To Do Instead)Episode 6 of 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint

Day 3: Content That Converts Cold to Hot - The Spider Web StrategyEpisode 3 of 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint

Join us as Kat Amey shares her inspiring journey from yoga teacher to successful transformational coach. Discover how she built a thriving business helping people in their 30s and 40s create lives that break free from societal expectations.Key HighlightsBuilding a diverse product suite from £5 bookmarks to premium coaching packagesGenerating 30+ leads in a single day through strategic Facebook engagementCreating successful UK-based transformation retreatsOvercoming mindset blocks around selling and client relationshipsBusiness EvolutionKat's business transformation showcases the power of diversification:Expanded from 3-month to 6-month coaching packagesIntroduced multiple price points:Journaling bookmarks (£5)Online/in-person workshopsGroup coaching programsPremium 1:1 coachingTransformational retreatsMarketing Success StoryPrimary Strategy: Organic lead generation through Facebook groupsKey Win: 30 leads generated from one strategic group interactionLead Magnet: Vision board workbookApproach: Value-first engagement in targeted group discussionsUpcoming RetreatsJune Retreat - CornwallFocus: Outdoor activitiesFeatures: Yoga, meditation, paddleboardingAvailability: 4 spots remaininghttps://www.kathrynamey.com/2025-retreatNovember RetreatFocus: Indoor reflection and planningFeatures: Journaling, goal-setting for the new yearEarly Bird: 2 spots availableRegular: 5 spots availablehttps://www.kathrynamey.com/nov2025-retreatFree ResourcesDownload Kat's complimentary journaling guide and prompts to start your transformation journey today.Connect with Kat. https://www.instagram.com/kat_ameyFB: https://www.facebook.com/groups/thewellnesshub.101Web: www.kathrynamey.com: Hosted on Acast. See acast.com/privacy for more information.

Episode OverviewWelcome back to *Soul Leaders*! In this episode, Mills dives into strategic planning for Q1, with insights and actionable steps to help you kick off 2025 with purpose and direction. This episode is perfect for business owners preparing for a strong start to the new year including how to launch. Launch a programme/vip/retreat/workshop Key Takeaways:Catch-Up and Recent Highlights - Mills shares her recent experience as the “podcast queen,” promoting a three-day podcast series and seeing impressive engagement results. - Key insight: Consistent visibility across platforms (Instagram, Facebook, LinkedIn, YouTube) boosts audience reach and engagement. Planning vs. Winging It - Having a flexible plan allows for adaptability, but planning is essential for growth and scaling. - Loose freedom is great, but structure is key to avoid scrambling last minute, especially with big launches.Three Key Elements of Effective Planning - Intentional Aligned Action Take purposeful steps. Ask yourself, “Why am I doing this? What's my end goal?” - Reverse Engineering: Start with your goal and work backward to determine the specific steps needed. - Taking Small Steps: RegularQuotes You have to be in love with organic marketing because it does require you to just continuously have a strategy and post.Loose freedom is great, but structure is key...planning is going to be the thing that helps you scale.Work with Mills Connect with Mills www.millsgray.comapply to work with Mills Hosted on Acast. See acast.com/privacy for more information.

Episode Summary:In this episode, we chat with Amy, founder of Sculpt Pilates, an online Pilates platform designed for women at home. Amy shares her journey of starting her business, the challenges she faced, and how working with a business coach helped her overcome those hurdles and scale her business. She discusses the importance of having clarity, confidence, and creativity in business, as well as her passion for strength training and balanced living. We also dive into her recent successes, including selling out a Pilates retreat, creating lead magnets that convert, and the importance of community in her business.Key Takeaways:1. Starting Sculpt Pilates: Amy shares how she began Sculpt Pilates, an online Pilates platform for women, with passion and enthusiasm but little strategy. She discusses how her vision evolved and the steps she took to structure her business. 2. The Importance of Business Coaching: Amy opens up about how working with a coach helped her gain clarity, improve her marketing strategy, and remove fear, which was essential in scaling her business.3. Marketing and Lead Generation: She explains how she learned to implement lead magnets, funnel systems, and nurturing sequences, which automated parts of her business and led to increased sales without constant active engagement.4. Confidence in Business: Amy talks about her growing confidence in business after nailing down her target market, her marketing, and lead generation processes. She's now at a place where she feels empowered to grow her brand sustainably.5. Diversifying Income Streams: Amy shares how she expanded her business beyond memberships to include courses, retreats, and one-on-one sessions. One of her popular offerings, a seven-week strength training course for women, has been a game-changer.6. Retreat Success: Amy discusses the success of her recent Pilates retreat, which combined community-building, Pilates, and balance with fun activities like a pajama party. She also highlights how new participants were converted into long-term members.7. Balanced Living Philosophy: Amy's philosophy is all about balance. Her approach focuses on strength and well-being, without the pressure of aesthetic perfection. Her members are more focused on long-term health, strength, and enjoying life, including indulging in the occasional glass of wine or pasta dish.8. Ongoing Evolution: As her business continues to evolve, Amy emphasizes the importance of creativity, adaptability, and keeping her content fresh to retain members and attract new ones.Memorable Quotes from Amy:- "You have to be internally ingrained in making your business work. Trying and failing? I'm totally okay with that."- "When you feel clear about what you're doing, that is the most powerful thing."- "My women are all about balance—it's about strength for life, not about having a six-pack." Connect with Amy:- Website: [Sculpt Pilates](https://www.sculptpilates.com)- Instagram:https:https://www.instagram.com/sculptpilatesbyamy/Free Download https://sculpt-pilates.myflodesk.com/freeworkout Join Amy's Programs:- Sculpt Pilates Membership:Access to online Pilates classes, nutrition plans, and more. https://www.sculpt-pilates.co.uk/sculptmembersareaDon't forget to Subscribe & Leave a Review:www.millsgray.comLoved this episode? Don't forget to subscribe and leave us a review on Apple Podcasts, Spotify, or wherever you're listening. Hosted on Acast. See acast.com/privacy for more information.

Welcome to the final day of the "CEO Pathway to Scale" series, where we dive deep into creating a business that can run smoothly without constant oversight. In this episode, we explore the *CEO Systems Framework*, which focuses around systems that enable true freedom while ensuring your business remains scalable and efficient. You'll learn to streamline operations, prepare for growth, and reduce overwhelm through intentional planning, automation, and robust client experiences. Mills shares personal insights on shifting from hustle to strategic work, including her experience in setting boundaries and creating a sustainable workflow that frees up time and mental energy.Key Takeaways:1. Framework Essentials: The CEO Systems Framework is designed for business sustainability, allowing leads to flow, processes to run smoothly, and time off without halting operations.2. Assessing Offers & Systems: Evaluate which parts of your client journey and systems can be automated, adjusted, or need upgrading.3. Planning as Key to Freedom: Mills explains the value of planning, revealing how intentional content planning saves time and keeps you on track with monthly goals.4. Future-Proofing: Prepping for team growth—whether through systems or automations—ensures seamless client experiences, even with rapid expansion.5. Intentional Tech: Integrate only the necessary tech—like MiniChat for lead responses—to keep client interactions streamlined and impactful without feeling overwhelmed by automation.Action Steps:1. Audit your existing systems. What processes can be automated or delegated?2. Set up an intentional planning session to map out content, goals, and key projects for the month ahead.3. Consider if your client journey is set up to handle high demand, including systems for onboarding, follow-ups, and feedback.4. Take stock of any tech you might need to add or improve, such as email marketing automations or CRM platforms.Join the Conversation:Got insights or questions? Send Mills a DM and share your progress and any thoughts on the CEO Systems Framework. How are you planning to scale your business with less hustle and more efficiency?Apply to work with Mills Website Hosted on Acast. See acast.com/privacy for more information.

Episode Summary:Welcome back to Day Two of the CEO Pathway to Scale series! In this episode, we dive into one of my favourite topics – the Client Magnet Method. This method is all about building a foundation that attracts clients who are ready to buy from you. We're unpacking how to ensure that your audience is not only aligned with your offerings but also eager to engage with them. If you haven't yet caught up on Day One, be sure to go back – it's foundational to our three-part strategy.Today's focus includes:Lead Generation & Content Strategy: Key ways to organically grow your audience and set up an effective lead generation funnel.Stacked Offers & Audience Readiness: Using stacked offers to create audience demand, with examples from live events that sell out fast.Mistakes to Avoid: Common pitfalls like relying on repeat clients, underutilizing long-form content, or attracting the wrong audience with your messaging.The Power of a Targeted Lead Magnet: How to craft a lead magnet that brings in quality leads, not just any leads, with real-world success stories from clients.Content Strategy Essentials: A breakdown of how to repurpose content effectively, establish a strong presence on platforms like Instagram and LinkedIn, and nurture potential clients through long-form content.Key Takeaways:1. Client Magnet Method Foundations: Effective lead generation and content are essential to attracting an aligned audience.2. Lead Magnet Strategy: Craft a lead magnet with a targeted hook that speaks directly to your ideal client's needs.3. Cross-Platform Content Strategy: Repurpose content wisely and nurture your audience through long-form formats such as blogs, podcasts, or Facebook groups.4. Messaging and Ideal Client: Active listening is critical. Regularly audit your messaging to ensure it resonates with the type of clients you want to attract.5. Intentional Selling: Prequalify potential clients through strategic conversations and content, and close more sales via direct chat.Action Step for Listeners: Today, audit your Instagram or main social platform. Is your messaging clear, and does it effectively direct potential clients to your lead magnet? Share your progress in my DMs instagram (@Mills_Gray), and let's keep building momentum! Join us tomorrow for the final day of this series, where we'll discuss the CEO Systems Framework and dive into the essential systems you need to scale with ease. ---Links & Resources Mentioned:- Follow Mills Gray on Instagram [@Mills_Gray](https://instagram.com/Mills_Gray) - Day One of the CEO Pathway to Scale Series https://shows.acast.com/soul-leaders-podcast-with-mills-gray-/episodes/the-ceo-pathway-to-scale-day-1check my website https://www.millsgray.com/ Hosted on Acast. See acast.com/privacy for more information.

Welcome to the first episode of this special three-day mini-series, *The CEO Pathway to Scale*, where Mills Gray, a business coach and mentor, breaks down the key principles and strategies that helped her build multiple six-figure businesses. This episode dives into scaling your business without burning out, exploring ways to create high-cash months, and moving away from scrappy marketing and sales cycles.Mills will walk you through the "Stacked Offer Strategy" — a powerful method for generating sustainable revenue by leveraging multiple income streams within your business.**1:34 - 2:33** — The “Not Quite There” Story Mills discusses the feeling many entrepreneurs experience of not being “quite there,” how scrappy marketing and lengthy sales processes contribute to burnout, and why business owners need to shift focus.**2:33 - 4:34** — The Reality of Scaling Exploring the overwhelm many face while scaling. Mills highlights how many business owners get stuck in a "hamster wheel" of marketing, selling, and serving without truly scaling. She identifies the need to build sustainable business systems.**4:34 - 5:32** — Critical Elements for Success Mills emphasizes the three essential elements needed for a thriving business: energy, delivery, and creativity. These are the foundations that keep a business owner moving forward and avoiding burnout.**5:32 - 8:07** — The Myth of the 10k Months Mills breaks down the overhyped “10k month” revenue target and how focusing on monthly targets can lead to burnout. She shares her own journey of switching from monthly to quarterly revenue goals for a healthier, more aligned business approach.**8:07 - 10:12** — The Challenges of Evergreen Programs Mills discusses her experience with evergreen programs and why they didn't deliver the scalability she was promised. She shares the limitations of relying solely on one revenue stream and why diversifying income streams is essential.**10:12 - 14:17** — The Stacked Offer Strategy Introducing the Stacked Offer Strategy, Mills explains how business owners can diversify their income within their current business by offering multiple solutions, such as done-for-you services, group coaching, and digital products.**14:17 - 18:10** — A Real Client Success Story Mills shares a client success story (Kate) to demonstrate the power of the stacked offer strategy. Kate went from selling low-ticket offers to generating 6k in 11 days after restructuring her business offerings.**18:10 - 19:45** — Audit Your Business Mills invites listeners to reflect on their own business structure: What offers are currently in place? What gaps exist between where you are now and where you want to be? She encourages listeners to evaluate what is lighting them up in their business.Action StepComplete today's mini-audit:1. Review your current business offers. 2. Identify what lights you up and what drains your energy. 3. Consider how you can stack your offers to create sustainable revenue.---Connect with Mills- Instagram: [@Mills_gray](https://www.instagram.com/mills_gray)- Email: hello@millsgray.com Hosted on Acast. See acast.com/privacy for more information.

In this episode of *Soul Leaders*, Mills candidly shares how she navigates those off days where everything feels disjointed, using her own morning experiences as an example. She discusses ways to reset your mindset, particularly for business owners or creatives who may feel disconnected or in a slump. Mills introduces practical strategies for reigniting motivation, including the power of reusing content, journaling, breathwork, and reconnecting with nature. Throughout the episode, she emphasizes the importance of finding personal routines that resonate and letting go of rigid expectations.- **[0:01:39]** - It's normal to feel out of flow, especially as business owners.Mills emphasizes the importance of not always having to be “on” and introduces a mindset shift: “It's okay not to be at 100% all the time.” - **[0:02:48]** - A content strategy tip: Reuse content when you're not feeling creative. Mills encourages listeners to take the pressure off themselves by revisiting old posts and ideas, avoiding burnout. - **[0:03:39]** - Mindset hack: Journaling. Asking yourself, “How am I feeling right now?” and using tools like hypnosis or meditation to shift your energy. - **[0:05:03]** - Discovering what practices resonate for you personally, whether through breathwork, meditation, or even spending time in nature. - [0:06:31] - Practical suggestions on free resources like YouTube for breathwork and meditation. - [0:07:24] - The *Miracle Morning* story: Mills reflects on how rigid routines can sometimes feel counterproductive, leading her to tailor practices like exercise, meditation, and journaling to fit her life in a more flexible way. - [0:09:03] - The importance of not forcing yourself to do routines at prescribed times—find what works for you, and do it on your own schedule. - [0:11:49] - Personal anecdotes about how smaller, manageable routines like 10-minute breathwork can be just as powerful as longer sessions. - [0:12:15] - Final takeaway: “Slow down to speed up your magnetism.” It's important to recognize when you're off and gently guide yourself back into flow. - [0:12:47] - Mills invites listeners to share their own mindset practices and routines via Instagram DMs and encourages an open conversation. Quote of the week - Slow down to speed up your magnetism. – Mills on the importance of rest and mindfulness in recharging yourself.Fave mediations - Deepak chopra fave breathwork tips - listen to episode *42connect with Mills www.millsgray.cominsta www.instagram.com/mills_grayapply to work with Mills https://millsgray.kartra.com/survey/application/ Hosted on Acast. See acast.com/privacy for more information.

Episode Summary: In this episode of *Soul Leaders*, Mills dives deep into how to master your organic strategy before spending any money on Facebook ads. If you've ever felt like Facebook ads could be your golden ticket but don't yet have your foundation in place, this is for you! Mills covers key steps like building effective lead magnets, crafting strong email flows, and how to collaborate strategically to grow your audience organically. Key Takeaways:-Lead Magnets: Create compelling, low-commitment offers like PDFs, videos, or workshops to attract leads without overwhelming them.- Opt-in Forms: Make sure your opt-in form is visible and simple for users to exchange their email address.- Email Flows: Write compelling email hooks and keep your follow-ups concise and relevant—especially in regions like the UK where fewer emails are preferred.- Collaborations: Partner with businesses that share your target audience but aren't competitors (e.g., a nutritionist collaborating with a yoga instructor).- Organic Promotion: Use social media and PR opportunities to promote your lead magnets and collaborations.Client Success Stories:- One client made £400 in sales just hours after launching her first lead magnet.- Another creative client built a funnel and sold 7 out of 10 spots in her training within 24 hours, earning £3,500.Want to Go Deeper? If you're ready to build your lead generation and email strategy, check out Mills' *List Building Blueprint* course. For £99 (or two payment options), you'll learn how to create irresistible lead magnets, set up high-converting opt-in forms, craft powerful email flows, and promote organically. Plus, you get access to a Slack community and templates for your emails and hooks.Resources Mentioned:- List Building Blueprint Master your organic email growth strategy https://organic-lead-generation.com - Follow Mills on Instagram: [@mills_gray https://instagram.com/mills_gray-website https://www.millsgray.com/Connect with Mills:- Instagram: [@mills_gray](https://instagram.com/mills_gray) - Have questions? Send a DM or voice note!Be sure to subscribe for more tips on mastering your business strategy, and stay tuned for next week's episode! Hosted on Acast. See acast.com/privacy for more information.

The journey from not knowing what she wanted to do, to delivering to corporates, and consumers with health wellbeing and breathe work In this episode, Mills chats with Lisa Marie Wynne, a passionate advocate for breathwork and wellness. Lisa shares insights on her **Breathwork 101: Breathe More, Stress Less** mini course, designed to help individuals incorporate simple breathing techniques into their daily routines. She emphasizes the importance of intentional breathing, especially during hectic moments, and discusses how just 18 minutes of focused breathwork can significantly improve mental clarity and reduce stress.They dive into a few steps that help her 1. Being Intentional: - Lisa emphasizes the importance of setting clear intentions in both her personal and professional life.2. Staying Consistent: - Consistency is a key lesson for Lisa in her coaching journey. She recognizes that maintaining regular practices and routines, whether in breathwork or business strategies, is essential for achieving lasting results. Consistency fosters trust with clients and reinforces the habits that lead to positive change. Lisa stresses that small, consistent actions can lead to significant transformations over time.3. Knowing Her Niche: - Understanding her niche has been crucial for Lisa's success. She has identified her target audienceMills also recounts her personal journey with breathwork, including its healing effects during her scuba diving experiences and how it helped her overcome challenges like chronic PTSD. Check out Lisa's 101 free download https://lisa-zsx5fm8o.scoreapp.com/For Mills Webstie https://www.millsgray.com/ Hosted on Acast. See acast.com/privacy for more information.

Episode Summary:In this week's episode, Mills dives deep into how she's transformed her mindset and business over the past year. She reflects on the shifts she's made, including refining her product suite, improving her consistency with content (especially the podcast!), and setting clear boundaries in both her work and personal life. Mills also shares the importance of having a strong mindset and acting as the future version of yourself to break through resistance and embrace growth.She highlights her recent focus on levelling up through consistency, from weekly podcast episodes to planning her content more effectively. Mills emphasizes that progress doesn't always come from massive changes but rather through smaller, consistent actions that contribute to long-term growth. Whether you're struggling with resistance, looking for ways to grow your business, or simply in need of inspiration, this episode will motivate you to take action and reflect on your own journey.Key Topics Covered:- Mindset and Up-Leveling: How getting into the right mindset helps you step into the future version of yourself and reach new business goals.- Reflection on Business Growth: Taking time to recognize the wins, big or small, through practices like creating a “brag sheet.”- Consistency in Podcasting: How Mills has stayed consistent with her podcast this year, what tools she uses to streamline the process, and the positive impact it's had on her brand.- Product Suite Overhaul: The shift from group coaching to one-on-one coaching, digital products, and how it has re-energized her passion for mentoring.- Boundary Setting: Maintaining balance between growing a business and personal life by sticking to clear work hours and creating space for personal activities.- Investing in Personal Growth: How working with a coach and joining a mastermind helped Mills break through comfort zones and continue evolving.- Planning for Success: The importance of mapping out content, offers, and goals for future growth.Key Takeaways:- Small, consistent actions lead to long-term business growth.- Reflecting on wins, no matter how small, is crucial for maintaining motivation and perspective.- Stepping out of your comfort zone requires both mindset work and taking practical steps toward growth.- Investing in yourself and your business through coaching or masterminds can be transformative.- Setting clear boundaries can prevent burnout while allowing for significant business progress.Resources Mentioned:- Previous Episode: Why I Overhauled My Business(S5 Ep 33) – Mills reflects on why she revamped her business and how it's been transformational.And Why Faking It till you make it is BS S5 Ep 14-Cockatoo – Tool Mills uses to transcribe her podcast episodes for show notes.- ChatGPT– Used for creating podcast show notes from the transcription.Connect with Mills:- Instagram: https://www.instagram.com/mills_gray/- Website: https://www.millsgray.com/Lead generation - Getting your organic strategy sorted with List Building Blueprint https://organic-lead-generation.com Apply to work with me https://millsgray.kartra.com/survey/application Hosted on Acast. See acast.com/privacy for more information.