Podcast appearances and mentions of brent schlender

Adrian and Renaud discuss the Hardware Product Requirements Document (PRD) and the practicalities of developing successful hardware products. They explore the fundamental questions surrounding a PRD: what it is, why it's used, and the benefits it provides. They discuss how a PRD serves as a critical roadmap for project management, ensuring that all stakeholders—from industrial designers to engineers—are aligned on the product's specifications and target market. The hosts emphasize the importance of documenting every aspect of a product to avoid miscommunication and ensure a smooth manufacturing process. The episode includes a fascinating case study from the book "Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader" by Brent Schlender, Rick Tetzeli, and Mark Andreesen. This excerpt highlights the development of the iconic iPod and illustrates how Apple tackled product requirements and user interface challenges. Adrian and Renaud reflect on how Apple's iterative process and focus on user experience contributed to the iPod's groundbreaking success. Listeners will gain a comprehensive understanding of what happens during the early stages of product development, the importance of balancing creativity with structured documentation, and the role of a PRD in communicating with manufacturers. The hosts also provide guidance on what to include in a PRD, such as features, user demographics, and engineering specifications, tailored to different product needs.   Show Sections 00:00: Introduction and Topic Overview 03:20: Defining the PRD 06:15: Why a PRD Matters 11:45: Case Study: Apple's iPod Development 16:05: Challenges in Early Product Development 22:00: Developing the PRD in Stages 27:15: Structuring the PRD for Success 33:45: Final Thoughts and Advice for Teams   Related content... Get the book we refer to here: Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader The New Product Introduction Process Guide [Long read] Prototyping Process To Test & Refine a New Product Design We have a product concept. How long will it take to build our prototype? Avoiding Product Development Limbo: When To Engage Manufacturers 7 Must Do New Product Introduction Tasks For Successful Product Launches   Get in touch with us Connect with us on LinkedIn Contact us on X @sofeast Prefer Facebook? Check us out on FB Contact us via Sofeast's contact page Subscribe to our YouTube channel

Founders ✓ Claim Key Takeaways  “If Steve Jobs studied Edwin Land, I think every other founder should as well.” – David Senra Optimize for breadth as well as depth; hire the chemist who does photography on the side! Something magical exists at the intersection of the humanities and the sciences “Missionaries make better products.” – Jeff Bezos Missionaries and mercenaries are the two types of people that will be attracted to a companyWhile the mercenaries are there for the perks, status, and money, the missionaries are there to make better products because they believe in what the company is doingLeverage the power of demonstration: No argument in the world can compare with one dramatic demonstrationA first-class product needs first-class packaging and marketing! The founder is the guardian of the company's soul If you are lucky enough to find your life's work, why would you quit? You should take yourself seriously, but don't make yourself miserable; none of us get out of this alive Read the full notes @ podcastnotes.orgWhat I learned from rereading Instant: The Story of Polaroid by Christopher Bonanos. ----Ramp gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud by going to Ramp and learning how they can help your business control your costs and save more. ----Founders Notes gives you the superpower to learn from history's greatest entrepreneurs on demand. You can search all my notes and highlights from every book I've ever read for the podcast. Get access to Founders Notes here. ----Join my free email newsletter to get my top 10 highlights from every book----Episode Outline: — The most obvious parallel is to Apple Computer. Both companies specialized in relentless, obsessive refinement of their technologies. Both were established close to great research universities to attract talent. Both fetishized superior, elegant, covetable product design. And both companies exploded in size and wealth under an in-house visionary-godhead-inventor-genius. At Apple, that man was Steve Jobs. At Polaroid, the genius was Edwin Land. Just as Apple stories almost all lead back to Jobs, Polaroid lore always seems to focus on Land.— Both men were college dropouts; both became as rich as anyone could ever wish to be; and both insisted that their inventions would change the fundamental nature of human interaction.— Jobs expressed his deep admiration for Edwin Land. He called him a national treasure.— Books on Edwin Land:Land's Polaroid: A Company and the Man Who Invented It by Peter C. Wensberg (Founders #263)A Triumph of Genius: Edwin Land, Polaroid, and the Kodak Patent War by Ronald Fierstein (Founders #134)Land's Polaroid: A Company and the Man Who Invented It by Peter C. Wensberg (Founders #133)The Instant Image: Edwin Land and the Polaroid Experience by Mark Olshaker (Founders #132)Insisting On The Impossible: The Life of Edwin Land and Instant: The Story of Polaroid(Founders #40)— Biography about Steve Jobs: Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader by Brent Schlender and Rick Tetzeli— Edwin Land of Polaroid talked about the intersection of the humanities and science. I like that intersection. There's something magical about that place. There are a lot of people innovating, and that's not the main distinction of my career. The reason Apple resonates with people is that there's a deep current of humanity in our innovation. I think great artists and great engineers are similar, in that they both have a  desire to express themselves. In fact some of the best people working on the original Mac were poets and musicians on the side. In the seventies computers became a way for people to express their creativity. Great artists like Leonardo da Vinci and Michelangelo were also great at science. Michelangelo knew a lot about how to quarry stone, not just how to be a sculptor. —  Steve Jobs: The Exclusive Biography by Walter Isaacson (Founders #214)— Book on Henry Ford:I Invented the Modern Age: The Rise of Henry Ford by Richard Snow (Founders #9)The Autobiography of Henry Ford by Henry Ford (Founders #26) Today and Tomorrow Henry Ford (Founders #80) My Forty Years With Ford by Charles Sorensen  (Founders #118)The Story of Henry Ford and Thomas Edison's Ten Year Road Trip by Jeff Guinn (Founders #190) — Another parallel to Jobs: Land's control over his company was nearly absolute, and he exercised it to a degree that was compelling and sometimes exhausting.— When you read a biography of Edwin land you see an incredibly smart, gifted, driven, focused person endure decade after decade of struggle. And more importantly —finally work his way through.— Another parallel to Jobs: You may be noticing that none of this has anything to do with instant photography. Polarizers rather than pictures would define the first two decades of lands intellectual life and would establish his company. Instant photos were an idea that came later on, a secondary business around which his company was completely recreated.— “Missionaries make better products.” —Jeff Bezos— His letter to shareholders gradually became a particularly dramatic showcase for his language and his thinking. These letters-really more like personal mission statements-are thoughtful and compact, and just eccentric enough to be completely engaging. Instead of discussing earnings and growth they laid out Land's World inviting everyone to join.— Land gave him a four-word job description: "Keeper of the language.”— No argument in the world can ever compare with one dramatic demonstration. — My Life in Advertising by Claude Hopkins (Founders #170)— The leap to Polaroid was like replacing a messenger on horseback with your first telephone.— Hire a paid critic:Norio Ohga, who had been a vocal arts student at the Tokyo University of Arts when he saw our first audio tape recorder back in 1950. I had had my eye on him for all those years because of his bold criticism of our first machine.He was a great champion of the tape recorder, but he was severe with us because he didn't think our early machine was good enough. It had too much wow and flutter, he said. He was right, of course; our first machine was rather primitive. We invited him to be a paid critic even while he was still in school. His ideas were very challenging. He said then, "A ballet dancer needs a mirror to perfect her style, her technique.— Made in Japan: Akio Morita and Sony by Akio Morita.— Another parallel to Jobs: Don't kid yourself. Polaroid is a one man company.— He argued there was no reason that well-designed, wellmade computers couldn't command the same market share and margins as a luxury automobile.A BMW might get you to where you are going in the same way as a Chevy that costs half the price, but there will always be those who will pay for the better ride in the sexier car. Rather than competing with commodity PC makers like Dell, Compaq and Gateway, why not make only first-class products with high margins so that Apple could continue to develop even better first-class products?The company could make much bigger profits from selling a $3,000 machine rather than a $500 machine, even if they sold fewer of them.Why not, then, just concentrate on making the best $3,000 machines around? — Jony Ive: The Genius Behind Apple's Greatest Products by Leander Kahney.— How To Turn Down A Billion Dollars: The Snapchat Story by Billy Gallagher — Books on Enzo FerrariGo Like Hell: Ford, Ferrari, and Their Battle for Speed and Glory at Le Mans by A.J. Baime. (Founders #97) Enzo Ferrari: Power, Politics, and The Making of an Automotive Empire by Luca Dal Monte (Founders #98) Enzo Ferrari: The Man and The Machine by Brock Yates (Founders #220) — Soul in the game. Listen to how Edwin Land describes his product:We would not have known and have only just learned that a new kind of relationship between people in groups is brought into being by SX-70 when the members of a group are photographing and being photographed and sharing the photographs: it turns out that buried within us—there is latent interest in each other; there is tenderness, curiosity, excitement, affection, companionability and humor; it turns out, in this cold world where man grows distant from man,and even lovers can reach each other only briefly, that we have a yen for and a primordial competence for a quiet good-humored delight in each other:we have a prehistoric tribal competence for a non-physical, non-emotional, non-sexual satisfaction in being partners in the lonely exploration of a once empty planet.—  “Over the very long term, history shows that the chances of any business surviving in a manner agreeable to a company's owners are slim at best.” —Charlie Munger----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast 

Founders ✓ Claim Key Takeaways  “If Steve Jobs studied Edwin Land, I think every other founder should as well.” – David Senra Optimize for breadth as well as depth; hire the chemist who does photography on the side! Something magical exists at the intersection of the humanities and the sciences “Missionaries make better products.” – Jeff Bezos Missionaries and mercenaries are the two types of people that will be attracted to a companyWhile the mercenaries are there for the perks, status, and money, the missionaries are there to make better products because they believe in what the company is doingLeverage the power of demonstration: No argument in the world can compare with one dramatic demonstrationA first-class product needs first-class packaging and marketing! The founder is the guardian of the company's soul If you are lucky enough to find your life's work, why would you quit? You should take yourself seriously, but don't make yourself miserable; none of us get out of this alive Read the full notes @ podcastnotes.orgWhat I learned from rereading Instant: The Story of Polaroid by Christopher Bonanos. ----Ramp gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud by going to Ramp and learning how they can help your business control your costs and save more. ----Founders Notes gives you the superpower to learn from history's greatest entrepreneurs on demand. You can search all my notes and highlights from every book I've ever read for the podcast. Get access to Founders Notes here. ----Join my free email newsletter to get my top 10 highlights from every book----Episode Outline: — The most obvious parallel is to Apple Computer. Both companies specialized in relentless, obsessive refinement of their technologies. Both were established close to great research universities to attract talent. Both fetishized superior, elegant, covetable product design. And both companies exploded in size and wealth under an in-house visionary-godhead-inventor-genius. At Apple, that man was Steve Jobs. At Polaroid, the genius was Edwin Land. Just as Apple stories almost all lead back to Jobs, Polaroid lore always seems to focus on Land.— Both men were college dropouts; both became as rich as anyone could ever wish to be; and both insisted that their inventions would change the fundamental nature of human interaction.— Jobs expressed his deep admiration for Edwin Land. He called him a national treasure.— Books on Edwin Land:Land's Polaroid: A Company and the Man Who Invented It by Peter C. Wensberg (Founders #263)A Triumph of Genius: Edwin Land, Polaroid, and the Kodak Patent War by Ronald Fierstein (Founders #134)Land's Polaroid: A Company and the Man Who Invented It by Peter C. Wensberg (Founders #133)The Instant Image: Edwin Land and the Polaroid Experience by Mark Olshaker (Founders #132)Insisting On The Impossible: The Life of Edwin Land and Instant: The Story of Polaroid(Founders #40)— Biography about Steve Jobs: Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader by Brent Schlender and Rick Tetzeli— Edwin Land of Polaroid talked about the intersection of the humanities and science. I like that intersection. There's something magical about that place. There are a lot of people innovating, and that's not the main distinction of my career. The reason Apple resonates with people is that there's a deep current of humanity in our innovation. I think great artists and great engineers are similar, in that they both have a  desire to express themselves. In fact some of the best people working on the original Mac were poets and musicians on the side. In the seventies computers became a way for people to express their creativity. Great artists like Leonardo da Vinci and Michelangelo were also great at science. Michelangelo knew a lot about how to quarry stone, not just how to be a sculptor. —  Steve Jobs: The Exclusive Biography by Walter Isaacson (Founders #214)— Book on Henry Ford:I Invented the Modern Age: The Rise of Henry Ford by Richard Snow (Founders #9)The Autobiography of Henry Ford by Henry Ford (Founders #26) Today and Tomorrow Henry Ford (Founders #80) My Forty Years With Ford by Charles Sorensen  (Founders #118)The Story of Henry Ford and Thomas Edison's Ten Year Road Trip by Jeff Guinn (Founders #190) — Another parallel to Jobs: Land's control over his company was nearly absolute, and he exercised it to a degree that was compelling and sometimes exhausting.— When you read a biography of Edwin land you see an incredibly smart, gifted, driven, focused person endure decade after decade of struggle. And more importantly —finally work his way through.— Another parallel to Jobs: You may be noticing that none of this has anything to do with instant photography. Polarizers rather than pictures would define the first two decades of lands intellectual life and would establish his company. Instant photos were an idea that came later on, a secondary business around which his company was completely recreated.— “Missionaries make better products.” —Jeff Bezos— His letter to shareholders gradually became a particularly dramatic showcase for his language and his thinking. These letters-really more like personal mission statements-are thoughtful and compact, and just eccentric enough to be completely engaging. Instead of discussing earnings and growth they laid out Land's World inviting everyone to join.— Land gave him a four-word job description: "Keeper of the language.”— No argument in the world can ever compare with one dramatic demonstration. — My Life in Advertising by Claude Hopkins (Founders #170)— The leap to Polaroid was like replacing a messenger on horseback with your first telephone.— Hire a paid critic:Norio Ohga, who had been a vocal arts student at the Tokyo University of Arts when he saw our first audio tape recorder back in 1950. I had had my eye on him for all those years because of his bold criticism of our first machine.He was a great champion of the tape recorder, but he was severe with us because he didn't think our early machine was good enough. It had too much wow and flutter, he said. He was right, of course; our first machine was rather primitive. We invited him to be a paid critic even while he was still in school. His ideas were very challenging. He said then, "A ballet dancer needs a mirror to perfect her style, her technique.— Made in Japan: Akio Morita and Sony by Akio Morita.— Another parallel to Jobs: Don't kid yourself. Polaroid is a one man company.— He argued there was no reason that well-designed, wellmade computers couldn't command the same market share and margins as a luxury automobile.A BMW might get you to where you are going in the same way as a Chevy that costs half the price, but there will always be those who will pay for the better ride in the sexier car. Rather than competing with commodity PC makers like Dell, Compaq and Gateway, why not make only first-class products with high margins so that Apple could continue to develop even better first-class products?The company could make much bigger profits from selling a $3,000 machine rather than a $500 machine, even if they sold fewer of them.Why not, then, just concentrate on making the best $3,000 machines around? — Jony Ive: The Genius Behind Apple's Greatest Products by Leander Kahney.— How To Turn Down A Billion Dollars: The Snapchat Story by Billy Gallagher — Books on Enzo FerrariGo Like Hell: Ford, Ferrari, and Their Battle for Speed and Glory at Le Mans by A.J. Baime. (Founders #97) Enzo Ferrari: Power, Politics, and The Making of an Automotive Empire by Luca Dal Monte (Founders #98) Enzo Ferrari: The Man and The Machine by Brock Yates (Founders #220) — Soul in the game. Listen to how Edwin Land describes his product:We would not have known and have only just learned that a new kind of relationship between people in groups is brought into being by SX-70 when the members of a group are photographing and being photographed and sharing the photographs: it turns out that buried within us—there is latent interest in each other; there is tenderness, curiosity, excitement, affection, companionability and humor; it turns out, in this cold world where man grows distant from man,and even lovers can reach each other only briefly, that we have a yen for and a primordial competence for a quiet good-humored delight in each other:we have a prehistoric tribal competence for a non-physical, non-emotional, non-sexual satisfaction in being partners in the lonely exploration of a once empty planet.—  “Over the very long term, history shows that the chances of any business surviving in a manner agreeable to a company's owners are slim at best.” —Charlie Munger----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast 

Founders ✓ Claim Key Takeaways  “If Steve Jobs studied Edwin Land, I think every other founder should as well.” – David Senra Optimize for breadth as well as depth; hire the chemist who does photography on the side! Something magical exists at the intersection of the humanities and the sciences “Missionaries make better products.” – Jeff Bezos Missionaries and mercenaries are the two types of people that will be attracted to a companyWhile the mercenaries are there for the perks, status, and money, the missionaries are there to make better products because they believe in what the company is doingLeverage the power of demonstration: No argument in the world can compare with one dramatic demonstrationA first-class product needs first-class packaging and marketing! The founder is the guardian of the company's soul If you are lucky enough to find your life's work, why would you quit? You should take yourself seriously, but don't make yourself miserable; none of us get out of this alive Read the full notes @ podcastnotes.orgWhat I learned from rereading Instant: The Story of Polaroid by Christopher Bonanos. ----Ramp gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud by going to Ramp and learning how they can help your business control your costs and save more. ----Founders Notes gives you the superpower to learn from history's greatest entrepreneurs on demand. You can search all my notes and highlights from every book I've ever read for the podcast. Get access to Founders Notes here. ----Join my free email newsletter to get my top 10 highlights from every book----Episode Outline: — The most obvious parallel is to Apple Computer. Both companies specialized in relentless, obsessive refinement of their technologies. Both were established close to great research universities to attract talent. Both fetishized superior, elegant, covetable product design. And both companies exploded in size and wealth under an in-house visionary-godhead-inventor-genius. At Apple, that man was Steve Jobs. At Polaroid, the genius was Edwin Land. Just as Apple stories almost all lead back to Jobs, Polaroid lore always seems to focus on Land.— Both men were college dropouts; both became as rich as anyone could ever wish to be; and both insisted that their inventions would change the fundamental nature of human interaction.— Jobs expressed his deep admiration for Edwin Land. He called him a national treasure.— Books on Edwin Land:Land's Polaroid: A Company and the Man Who Invented It by Peter C. Wensberg (Founders #263)A Triumph of Genius: Edwin Land, Polaroid, and the Kodak Patent War by Ronald Fierstein (Founders #134)Land's Polaroid: A Company and the Man Who Invented It by Peter C. Wensberg (Founders #133)The Instant Image: Edwin Land and the Polaroid Experience by Mark Olshaker (Founders #132)Insisting On The Impossible: The Life of Edwin Land and Instant: The Story of Polaroid(Founders #40)— Biography about Steve Jobs: Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader by Brent Schlender and Rick Tetzeli— Edwin Land of Polaroid talked about the intersection of the humanities and science. I like that intersection. There's something magical about that place. There are a lot of people innovating, and that's not the main distinction of my career. The reason Apple resonates with people is that there's a deep current of humanity in our innovation. I think great artists and great engineers are similar, in that they both have a  desire to express themselves. In fact some of the best people working on the original Mac were poets and musicians on the side. In the seventies computers became a way for people to express their creativity. Great artists like Leonardo da Vinci and Michelangelo were also great at science. Michelangelo knew a lot about how to quarry stone, not just how to be a sculptor. —  Steve Jobs: The Exclusive Biography by Walter Isaacson (Founders #214)— Book on Henry Ford:I Invented the Modern Age: The Rise of Henry Ford by Richard Snow (Founders #9)The Autobiography of Henry Ford by Henry Ford (Founders #26) Today and Tomorrow Henry Ford (Founders #80) My Forty Years With Ford by Charles Sorensen  (Founders #118)The Story of Henry Ford and Thomas Edison's Ten Year Road Trip by Jeff Guinn (Founders #190) — Another parallel to Jobs: Land's control over his company was nearly absolute, and he exercised it to a degree that was compelling and sometimes exhausting.— When you read a biography of Edwin land you see an incredibly smart, gifted, driven, focused person endure decade after decade of struggle. And more importantly —finally work his way through.— Another parallel to Jobs: You may be noticing that none of this has anything to do with instant photography. Polarizers rather than pictures would define the first two decades of lands intellectual life and would establish his company. Instant photos were an idea that came later on, a secondary business around which his company was completely recreated.— “Missionaries make better products.” —Jeff Bezos— His letter to shareholders gradually became a particularly dramatic showcase for his language and his thinking. These letters-really more like personal mission statements-are thoughtful and compact, and just eccentric enough to be completely engaging. Instead of discussing earnings and growth they laid out Land's World inviting everyone to join.— Land gave him a four-word job description: "Keeper of the language.”— No argument in the world can ever compare with one dramatic demonstration. — My Life in Advertising by Claude Hopkins (Founders #170)— The leap to Polaroid was like replacing a messenger on horseback with your first telephone.— Hire a paid critic:Norio Ohga, who had been a vocal arts student at the Tokyo University of Arts when he saw our first audio tape recorder back in 1950. I had had my eye on him for all those years because of his bold criticism of our first machine.He was a great champion of the tape recorder, but he was severe with us because he didn't think our early machine was good enough. It had too much wow and flutter, he said. He was right, of course; our first machine was rather primitive. We invited him to be a paid critic even while he was still in school. His ideas were very challenging. He said then, "A ballet dancer needs a mirror to perfect her style, her technique.— Made in Japan: Akio Morita and Sony by Akio Morita.— Another parallel to Jobs: Don't kid yourself. Polaroid is a one man company.— He argued there was no reason that well-designed, wellmade computers couldn't command the same market share and margins as a luxury automobile.A BMW might get you to where you are going in the same way as a Chevy that costs half the price, but there will always be those who will pay for the better ride in the sexier car. Rather than competing with commodity PC makers like Dell, Compaq and Gateway, why not make only first-class products with high margins so that Apple could continue to develop even better first-class products?The company could make much bigger profits from selling a $3,000 machine rather than a $500 machine, even if they sold fewer of them.Why not, then, just concentrate on making the best $3,000 machines around? — Jony Ive: The Genius Behind Apple's Greatest Products by Leander Kahney.— How To Turn Down A Billion Dollars: The Snapchat Story by Billy Gallagher — Books on Enzo FerrariGo Like Hell: Ford, Ferrari, and Their Battle for Speed and Glory at Le Mans by A.J. Baime. (Founders #97) Enzo Ferrari: Power, Politics, and The Making of an Automotive Empire by Luca Dal Monte (Founders #98) Enzo Ferrari: The Man and The Machine by Brock Yates (Founders #220) — Soul in the game. Listen to how Edwin Land describes his product:We would not have known and have only just learned that a new kind of relationship between people in groups is brought into being by SX-70 when the members of a group are photographing and being photographed and sharing the photographs: it turns out that buried within us—there is latent interest in each other; there is tenderness, curiosity, excitement, affection, companionability and humor; it turns out, in this cold world where man grows distant from man,and even lovers can reach each other only briefly, that we have a yen for and a primordial competence for a quiet good-humored delight in each other:we have a prehistoric tribal competence for a non-physical, non-emotional, non-sexual satisfaction in being partners in the lonely exploration of a once empty planet.—  “Over the very long term, history shows that the chances of any business surviving in a manner agreeable to a company's owners are slim at best.” —Charlie Munger----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast 

What I learned from rereading Instant: The Story of Polaroid by Christopher Bonanos. ----Ramp gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud by going to Ramp and learning how they can help your business control your costs and save more. ----Founders Notes gives you the superpower to learn from history's greatest entrepreneurs on demand. You can search all my notes and highlights from every book I've ever read for the podcast. Get access to Founders Notes here. ----Join my free email newsletter to get my top 10 highlights from every book----Episode Outline: — The most obvious parallel is to Apple Computer. Both companies specialized in relentless, obsessive refinement of their technologies. Both were established close to great research universities to attract talent. Both fetishized superior, elegant, covetable product design. And both companies exploded in size and wealth under an in-house visionary-godhead-inventor-genius. At Apple, that man was Steve Jobs. At Polaroid, the genius was Edwin Land. Just as Apple stories almost all lead back to Jobs, Polaroid lore always seems to focus on Land.— Both men were college dropouts; both became as rich as anyone could ever wish to be; and both insisted that their inventions would change the fundamental nature of human interaction.— Jobs expressed his deep admiration for Edwin Land. He called him a national treasure.— Books on Edwin Land:Land's Polaroid: A Company and the Man Who Invented It by Peter C. Wensberg (Founders #263)A Triumph of Genius: Edwin Land, Polaroid, and the Kodak Patent War by Ronald Fierstein (Founders #134)Land's Polaroid: A Company and the Man Who Invented It by Peter C. Wensberg (Founders #133)The Instant Image: Edwin Land and the Polaroid Experience by Mark Olshaker (Founders #132)Insisting On The Impossible: The Life of Edwin Land and Instant: The Story of Polaroid(Founders #40)— Biography about Steve Jobs: Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader by Brent Schlender and Rick Tetzeli— Edwin Land of Polaroid talked about the intersection of the humanities and science. I like that intersection. There's something magical about that place. There are a lot of people innovating, and that's not the main distinction of my career. The reason Apple resonates with people is that there's a deep current of humanity in our innovation. I think great artists and great engineers are similar, in that they both have a  desire to express themselves. In fact some of the best people working on the original Mac were poets and musicians on the side. In the seventies computers became a way for people to express their creativity. Great artists like Leonardo da Vinci and Michelangelo were also great at science. Michelangelo knew a lot about how to quarry stone, not just how to be a sculptor. —  Steve Jobs: The Exclusive Biography by Walter Isaacson (Founders #214)— Book on Henry Ford:I Invented the Modern Age: The Rise of Henry Ford by Richard Snow (Founders #9)The Autobiography of Henry Ford by Henry Ford (Founders #26) Today and Tomorrow Henry Ford (Founders #80) My Forty Years With Ford by Charles Sorensen  (Founders #118)The Story of Henry Ford and Thomas Edison's Ten Year Road Trip by Jeff Guinn (Founders #190) — Another parallel to Jobs: Land's control over his company was nearly absolute, and he exercised it to a degree that was compelling and sometimes exhausting.— When you read a biography of Edwin land you see an incredibly smart, gifted, driven, focused person endure decade after decade of struggle. And more importantly —finally work his way through.— Another parallel to Jobs: You may be noticing that none of this has anything to do with instant photography. Polarizers rather than pictures would define the first two decades of lands intellectual life and would establish his company. Instant photos were an idea that came later on, a secondary business around which his company was completely recreated.— “Missionaries make better products.” —Jeff Bezos— His letter to shareholders gradually became a particularly dramatic showcase for his language and his thinking. These letters-really more like personal mission statements-are thoughtful and compact, and just eccentric enough to be completely engaging. Instead of discussing earnings and growth they laid out Land's World inviting everyone to join.— Land gave him a four-word job description: "Keeper of the language.”— No argument in the world can ever compare with one dramatic demonstration. — My Life in Advertising by Claude Hopkins (Founders #170)— The leap to Polaroid was like replacing a messenger on horseback with your first telephone.— Hire a paid critic:Norio Ohga, who had been a vocal arts student at the Tokyo University of Arts when he saw our first audio tape recorder back in 1950. I had had my eye on him for all those years because of his bold criticism of our first machine.He was a great champion of the tape recorder, but he was severe with us because he didn't think our early machine was good enough. It had too much wow and flutter, he said. He was right, of course; our first machine was rather primitive. We invited him to be a paid critic even while he was still in school. His ideas were very challenging. He said then, "A ballet dancer needs a mirror to perfect her style, her technique.— Made in Japan: Akio Morita and Sony by Akio Morita.— Another parallel to Jobs: Don't kid yourself. Polaroid is a one man company.— He argued there was no reason that well-designed, wellmade computers couldn't command the same market share and margins as a luxury automobile.A BMW might get you to where you are going in the same way as a Chevy that costs half the price, but there will always be those who will pay for the better ride in the sexier car. Rather than competing with commodity PC makers like Dell, Compaq and Gateway, why not make only first-class products with high margins so that Apple could continue to develop even better first-class products?The company could make much bigger profits from selling a $3,000 machine rather than a $500 machine, even if they sold fewer of them.Why not, then, just concentrate on making the best $3,000 machines around? — Jony Ive: The Genius Behind Apple's Greatest Products by Leander Kahney.— How To Turn Down A Billion Dollars: The Snapchat Story by Billy Gallagher — Books on Enzo FerrariGo Like Hell: Ford, Ferrari, and Their Battle for Speed and Glory at Le Mans by A.J. Baime. (Founders #97) Enzo Ferrari: Power, Politics, and The Making of an Automotive Empire by Luca Dal Monte (Founders #98) Enzo Ferrari: The Man and The Machine by Brock Yates (Founders #220) — Soul in the game. Listen to how Edwin Land describes his product:We would not have known and have only just learned that a new kind of relationship between people in groups is brought into being by SX-70 when the members of a group are photographing and being photographed and sharing the photographs: it turns out that buried within us—there is latent interest in each other; there is tenderness, curiosity, excitement, affection, companionability and humor; it turns out, in this cold world where man grows distant from man,and even lovers can reach each other only briefly, that we have a yen for and a primordial competence for a quiet good-humored delight in each other:we have a prehistoric tribal competence for a non-physical, non-emotional, non-sexual satisfaction in being partners in the lonely exploration of a once empty planet.—  “Over the very long term, history shows that the chances of any business surviving in a manner agreeable to a company's owners are slim at best.” —Charlie Munger----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast 

What I learned from rereading Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull. ---I use EightSleep to get the best sleep of my life. Find out why EightSleep is loved by founders everywhere and get $150 off at eightsleep.com/founders/---I'm doing a live show with Patrick OShaughnessy (Invest Like the Best) on October 19th in New York City. Get your tickets here!---Join Founders AMAMembers of Founders AMA can:-Email me your questions directly (you get a private email address in the confirmation email) -Promote your company to other members by including a link to your website with you question -Unlock 36 Ask Me Anything (AMA) episodes immediately-Listen to new Ask Me Anything (AMA) episodes every week ---Join my free email newsletter to get my top 10 highlights from every book---(7:00) Walt Disney created a made-up world, used cutting-edge technology to enable it, and then told us how he'd done it.(7:30) Einstein: His Life and Universe by Walter Isaacson. (Founders #187)(7:30) Both Einstein and Disney inspired me, but Disney affected me more because of his weekly visits to my family's living room.(7:45) Every time some technological breakthrough occurred, Walt Disney incorporated it.(9:30) His dad was the son of an Idaho dirt farmer. His dad was one of 14 kids. 5 of his dad's siblings died as infants. His dad was the first person in his family ever to go to college. He had to work while he was going to college and pay his own way. His dad built the family house with his own hands.(10:30) When you read biographies of people who've done great work, it's remarkable how much luck is involved. They discover what to work on as a result of a chance meeting, or by reading a book they happen to pick up. So you need to make yourself a big target for luck, and the way to do that is to be curious. Try lots of things, meet lots of people, read lots of books, ask lots of questions. — How To Do Great Work by Paul Graham. (Founders #314)(12:30) The New New Thing: A Silicon Valley Story by Michael Lewis (Founders #274)(14:00) George Lucas: A Life by Brian Jay Jones (Founders #35)(15:00) We [Ed Catmull and George Lucas] worked with a blinders on intensity. George had relentless practicality. He wasn't some hobbyist trying to bring technology into filmmaking for the heck of it. His interest in computers began and ended with their potential to add value to his filmmaking process.(19:00) George Lucas believed in the future and his ability to shape it.(20:30) The storyteller is the most powerful person in the world. — Steve Jobs(20:30) The art of storytelling is critically important. Most of the entrepreneurs who come talk to us can't tell a story. Learning to tell a story is incredibly important because that's how the money works. The money flows as a function of the stories — Don Valentine(22:30) Steve used the phrase insanely great products to explain what he believed in.(26:30) This guy told me that the way to establish his authority in the room was to arrive last. His thinking was this would establish him as the most powerful player in the room since he could afford to keep everyone else waiting. All it ended up establishing was that he had never met anyone like Steve jobs.(38:30) If you give a good idea to a mediocre team, they will screw it up. If you give a mediocre idea to a brilliant team, they will either fix it or throw it away and come up with something better.(42:00) Everything associated with our name needed to be good. Quality is the best business plan.(42:30) Steve understood that every interaction a customer had with Apple could increase or decrease his or her respect for the company. As he put it, a corporation "could accumulate or withdraw credits" from its reputation, which is why he worked so hard to ensure that every single interaction a customer might have with Apple-from using a Mac to calling customer support to buying a single from the iTunes store and then getting billed for it-was excellent. — Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader by Brent Schlender and Rick Tetzeli (Founders #265)(48:30) Invent and Wander: The Collected Writings of Jeff Bezos (Founders #282)(52:30) People discover and realize their visions over time and through dedicated, protracted struggle.(53:30) If you're sailing across the ocean and your goal is to avoid weather and waves, then why the hell are you sailing? You have to embrace that sailing means that you can't control the elements and that there will be good days and bad days and that, whatever comes, you will deal with it because your goal is to eventually get to the other side. You will not be able to control exactly how you get across. That's the game you've decided to be in. If your goal is to make it easier and simpler, then don't get in the boat.(59:00) It is difficult to understand people who deviate so radically from the norm like Steve did.----Join Founders AMAMembers of Founders AMA can:-Email me your questions directly (you get a private email address in the confirmation email) -Promote your company to other members by including a link to your website with you question -Unlock 36 Ask Me Anything (AMA) episodes immediately-Listen to new Ask Me Anything (AMA) episodes every week ----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested, so my poor wallet suffers.” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

What I learned from rereading Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda.This episode is brought to you by: Tiny: Tiny is the easiest way to sell your business. Quick and straightforward exits for Founders.Follow one of my favorite podcasts Invest Like The Best  Subscribe to listen to Founders Daily — (a new Founders AMA feed will be added as an extra benefit very soon!)[2:01] We're going to relentlessly chase perfection, knowing full well we will not catch it, because perfection is not attainable. But we are going to relentlessly chase it because, in the process, we will catch excellence.[2:01] I'm not remotely interested in being just good.[3:00] Gentlemen, this is the most important play we have. It's the play we must make go. It's the play that we will make go. It's the play that we will run again, and again, and again.[4:00] In any complex effort, communicating a well-articulated vision for what you're trying to do is the starting point for figuring out how to do it.[4:00] A significant part of attaining excellence in any field is closing the gap between the accidental and intentional, to achieve not just a something, or even an everything, but a specific and well-chosen thing.[6:00] Every day at Apple was like going to school, a design-focused, high-tech, product-creation university.[8:00] A story about Steve's clarity of thought.[9:00] Although Steve's opinions and moods could be hard to anticipate, he was utterly predictable when it came to his passion for products. He wanted Apple products to be great.[11:00] The decisiveness of Steve Jobs.[16:00] Steve wasn't merely interested in paying lip service to this goal. He demanded action. Steve found the time to attend a demo review so he could see it. His involvement kept the progress and momentum going.[17:00] Put yourself in your customer's shoes. Hack away the unessential.[17:00] People do not care about your product as much as you do. You have to make it simple and easy to use right from the start.[18:00] Steve Jobs believed that stripping away nonessential features made products easier for people to learn from the start and easier to use over time.[19:00] Insanely Simple: The Obsession That Drives Apple's Success by Ken Segall[22:00] Don't rest on your laurels. Steve said: “I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.”[24:00] The sooner we started making creative decisions the more time there was to refine and improve those decisions. (The sooner you start the more time you will have to get it right.)[26:00] The simple transaction of buying a song, and of handing over a credit card number to Apple in order to so, became part of what Steve had begun calling “the Apple experience." As a great marketer, Steve understood that every interaction a customer had with Apple could increase or decrease his or her respect for the company. As he put it, a corporation "could accumulate or withdraw credits" from its reputation, which is why he worked so hard to ensure that every single interaction a customer might have with Apple-from using a Mac to calling customer support to buying a single from the iTunes store and then getting billed for it-was excellent. —— Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader by Brent Schlender and Rick Tetzeli (Founders #265)[29:00] Studying great work from the past provides the means of comparison and contrast and lets us tap into the collective creativity of previous generations. The past is a source of the timeless and enduring.[29:00] Design is how it works. —Steve Jobs[31:00] Hackers and Painters by Paul Graham (Founders #275, 276, 277)[34:00] Jony Ive: The Genius Behind Apple's Greatest Products by Leander Kahney. (Founders #178)[37:00] Our clarity of purpose kept us on track.[38:00] Concentrating keenly on what to do helped us block out what not to do.[40:00] Steve Jobs on the importance of working at the intersection of liberal arts and technology:“The reason that Apple is able to create products like the iPad is because we've always tried to be at the intersection of technology and liberal arts, to be able to get the best of both, to make extremely advanced products from a technology point of view, but also have them be intuitive, easy to use, fun to use, so that they really fit the users. The users don't have to come to them, they come to the user.”[42:00] Steve Jobs provided his single-minded focus on making great products, and his vision motivated me.Subscribe to listen to Founders Daily—I use Readwise to organize and remember everything I read. You can try Readwise for 60 days for free https://readwise.io/founders/—“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

​It's Only Fleas - Musk takes over Twitter, Apple's cash mountain, gambling ads, NVIDIA RTX 4090 Welcome to hell, Elon. Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader Paperback by Brent Schlender. FeedLand is a place to share and discover feeds. We use Twitter to identify each user. Apple was a bright spot. Apple's cash mountain is back where it was in 2010. iPhone now supports 86-year-old Dvorak keyboard layout natively, delighting Woz. Apple halts gambling ads in App Store. KGO replaced by 'rapid-fire sports smack' gambling station. Mexico scraps daylight savings time except along border. Joanna Stern of The Wall Street Journal Interviews Craig Federighi About Apple's Upcoming Child Safety Features. Greg Joswiak confirms iPhone's future move to USB-C. NVIDIA RTX 4090 review: Unholy power. Startups Have a Sellout Problem. There's a Better Way. Adobe to Acquire Figma. Elon's first big move: pay to remain verified on Twitter. RIP: Kathleen Booth, the inventor of assembly language. OpenWallet Foundation. Host: Leo Laporte Guests: Doc Searls, Devindra Hardawar, and Philip Elmer-DeWitt Download or subscribe to this show at https://twit.tv/shows/this-week-in-tech Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: eightsleep.com/twit wealthfront.com/twit expressvpn.com/twit Melissa.com/twit

​It's Only Fleas - Musk takes over Twitter, Apple's cash mountain, gambling ads, NVIDIA RTX 4090 Welcome to hell, Elon. Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader Paperback by Brent Schlender. FeedLand is a place to share and discover feeds. We use Twitter to identify each user. Apple was a bright spot. Apple's cash mountain is back where it was in 2010. iPhone now supports 86-year-old Dvorak keyboard layout natively, delighting Woz. Apple halts gambling ads in App Store. KGO replaced by 'rapid-fire sports smack' gambling station. Mexico scraps daylight savings time except along border. Joanna Stern of The Wall Street Journal Interviews Craig Federighi About Apple's Upcoming Child Safety Features. Greg Joswiak confirms iPhone's future move to USB-C. NVIDIA RTX 4090 review: Unholy power. Startups Have a Sellout Problem. There's a Better Way. Adobe to Acquire Figma. Elon's first big move: pay to remain verified on Twitter. RIP: Kathleen Booth, the inventor of assembly language. OpenWallet Foundation. Host: Leo Laporte Guests: Doc Searls, Devindra Hardawar, and Philip Elmer-DeWitt Download or subscribe to this show at https://twit.tv/shows/this-week-in-tech Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: eightsleep.com/twit wealthfront.com/twit expressvpn.com/twit Melissa.com/twit

​It's Only Fleas - Musk takes over Twitter, Apple's cash mountain, gambling ads, NVIDIA RTX 4090 Welcome to hell, Elon. Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader Paperback by Brent Schlender. FeedLand is a place to share and discover feeds. We use Twitter to identify each user. Apple was a bright spot. Apple's cash mountain is back where it was in 2010. iPhone now supports 86-year-old Dvorak keyboard layout natively, delighting Woz. Apple halts gambling ads in App Store. KGO replaced by 'rapid-fire sports smack' gambling station. Mexico scraps daylight savings time except along border. Joanna Stern of The Wall Street Journal Interviews Craig Federighi About Apple's Upcoming Child Safety Features. Greg Joswiak confirms iPhone's future move to USB-C. NVIDIA RTX 4090 review: Unholy power. Startups Have a Sellout Problem. There's a Better Way. Adobe to Acquire Figma. Elon's first big move: pay to remain verified on Twitter. RIP: Kathleen Booth, the inventor of assembly language. OpenWallet Foundation. Host: Leo Laporte Guests: Doc Searls, Devindra Hardawar, and Philip Elmer-DeWitt Download or subscribe to this show at https://twit.tv/shows/this-week-in-tech Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: eightsleep.com/twit wealthfront.com/twit expressvpn.com/twit Melissa.com/twit

​It's Only Fleas - Musk takes over Twitter, Apple's cash mountain, gambling ads, NVIDIA RTX 4090 Welcome to hell, Elon. Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader Paperback by Brent Schlender. FeedLand is a place to share and discover feeds. We use Twitter to identify each user. Apple was a bright spot. Apple's cash mountain is back where it was in 2010. iPhone now supports 86-year-old Dvorak keyboard layout natively, delighting Woz. Apple halts gambling ads in App Store. KGO replaced by 'rapid-fire sports smack' gambling station. Mexico scraps daylight savings time except along border. Joanna Stern of The Wall Street Journal Interviews Craig Federighi About Apple's Upcoming Child Safety Features. Greg Joswiak confirms iPhone's future move to USB-C. NVIDIA RTX 4090 review: Unholy power. Startups Have a Sellout Problem. There's a Better Way. Adobe to Acquire Figma. Elon's first big move: pay to remain verified on Twitter. RIP: Kathleen Booth, the inventor of assembly language. OpenWallet Foundation. Host: Leo Laporte Guests: Doc Searls, Devindra Hardawar, and Philip Elmer-DeWitt Download or subscribe to this show at https://twit.tv/shows/this-week-in-tech Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: eightsleep.com/twit wealthfront.com/twit expressvpn.com/twit Melissa.com/twit

​It's Only Fleas - Musk takes over Twitter, Apple's cash mountain, gambling ads, NVIDIA RTX 4090 Welcome to hell, Elon. Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader Paperback by Brent Schlender. FeedLand is a place to share and discover feeds. We use Twitter to identify each user. Apple was a bright spot. Apple's cash mountain is back where it was in 2010. iPhone now supports 86-year-old Dvorak keyboard layout natively, delighting Woz. Apple halts gambling ads in App Store. KGO replaced by 'rapid-fire sports smack' gambling station. Mexico scraps daylight savings time except along border. Joanna Stern of The Wall Street Journal Interviews Craig Federighi About Apple's Upcoming Child Safety Features. Greg Joswiak confirms iPhone's future move to USB-C. NVIDIA RTX 4090 review: Unholy power. Startups Have a Sellout Problem. There's a Better Way. Adobe to Acquire Figma. Elon's first big move: pay to remain verified on Twitter. RIP: Kathleen Booth, the inventor of assembly language. OpenWallet Foundation. Host: Leo Laporte Guests: Doc Searls, Devindra Hardawar, and Philip Elmer-DeWitt Download or subscribe to this show at https://twit.tv/shows/this-week-in-tech Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: eightsleep.com/twit wealthfront.com/twit expressvpn.com/twit Melissa.com/twit

What I learned from reading Endless Frontier: Vannevar Bush, Engineer of the American Century by G. Pascal Zachary.Support Founders' sponsors: Fable: Make your product accessible to more people. and Tegus is a search engine for business knowledge that's used by founders, investors, and executives. Try it for free by visiting Tegus.and Tiny: The easiest way to sell your business. Quick and straightforward exits for Founders. [7:30] Episode starts. [7:31] Acts of importance were the measure of his life and they are the reason that his life deserves study today.[8:10] Suspicious of big institutions Bush objected to the pernicious effects of an increasingly bureaucratic society and the potential for mass mediocrity.[8:20] He believed the individual was still of paramount importance."The individual to me is everything," he wrote  "I would restrict him just as little as possible."He never lost his faith in the power of one.[8:57] Pieces of the Action by Vannevar Bush (Founders #270)[9:32] Dee Hock — founder of VISA episodes:One from Many: VISA and the Rise of Chaordic Organization by Dee Hock (Founders #260)Autobiography of a Restless Mind: Reflections on the Human Condition Volume 1and Autobiography of a Restless Mind: Reflections on the Human Condition Volume 2 by Dee Hock. (Founders #261)[9:55] Edwin Land episodes:Instant: The Story of Polaroid by Christopher Bonanos. (Founders #264)Land's Polaroid: A Company and the Man Who Invented It by Peter C. Wensberg (Founders #263)A Triumph of Genius: Edwin Land, Polaroid, and the Kodak Patent War by Ronald Fierstein (Founders #134)Land's Polaroid: A Company and the Man Who Invented It by Peter C. Wensberg (Founders #133)The Instant Image: Edwin Land and the Polaroid Experienceby Mark Olshaker (Founders #132)Insisting On The Impossible: The Life of Edwin Land and Instant: The Story of Polaroid(Founders #40)[10:00] Vannevar Bush and Edwin Land both had a profound belief in the individual capacity for greatness.[12:15] Bush came from an American line of can do engineers and tinkerers, a line beginning with Franklin, and including Eli Whitney, Alexander, Graham Bell, Thomas Edison, and the Wright BrothersThe Autobiography of Benjamin Franklin by Benjamin Franklin. (Founders #62)Benjamin Franklin: An American Life by Walter Isaacson. (Founders #115)Franklin & Washington: The Founding Partnership by Edward Larson. (Founders #251)Reluctant Genius: The Passionate Life and Inventive Mind of Alexander Graham Bellby Charlotte Gray. (Founders #138)Edison: A Biography by Matthew Josephson. (Founders #268)The Wright Brothers by David McCullough. (Founders #239)[13:35] The Essential Writings of Vannevar Bush by Vannevar Bush and G. Pascal Zachary[16:30] My whole philosophy is very simple. If I have any doubt as to whether I am supposed to do a job or not, I do it, and if someone socks me, I lay off.[18:00] The Richest Woman in America: Hetty Green in the Gilded Age by Janet Wallach (Founders #103)[19:00] What Bush learned from reading old whaling logs I'm learning 120 years later reading biographies of founders.[19:45] Books by Sebastian Mallaby:The Power Law: Venture Capital and the Making of the New Future and More Money Than God: Hedge Funds and the Making of a New Elite[21:20] He admired men of action, despised rules, and felt that merit meant everything.[22:32] If something is going to take two years he wants to figure out how to do it in six months or a year. This kind of the mentality he applied to everything.[24:45] Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader by Brent Schlender and Rick Tetzeli (Founders #265)[25:45] I lose my shit when thinking about how all these ideas connnect.[30:45] He remained susceptible to bouts of nervous tension throughout his prime years.[31:50] Advice he gave his sons: Justify the space you occupy.[32:30] Do not emulate the ostrich: For better or worse we are destined to live in a world devoted to modern science and engineering. If the road we are on is slippery, we cannot avoid a catastrophe by putting on the brakes, closing our eyes or taking our hands off the wheel. What is the sane attitude of a scientist or layman? Absence of wishful thinking. No emulation of the ostrich.[35:00] He insisted that discipline must be self applied or will be externally imposed.[33:36] He found romance in adversity and solace in hard work.[36:00] Vannevar Bush on Leonardo da Vinci and Ben Franklin[42:33]  It is being realized with a thud that the world is going to be ruled by those who know how, in the fullest sense, to apply science.[44:45] We want an inventive company rather than an orderly company.[45:38] Tolerate genius. There are very few men of genius. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.  —Confessions of an Advertising Man by David Ogilvy. (Founders #89)[48:34] David Ogilvy episodes:The Unpublished David Ogilvy by David Ogilvy. (Founders #189)The King of Madison Avenue: David Ogilvy and the Making of Modern Advertisingby Kenneth Roman. (Founders #169)Confessions of an Advertising Man by David Ogilvy. (Founders #89)Ogilvy on Advertising by David Ogilvy. (Founders #82)[49:00] Bush's personal motto: Don't let the bastards get you down.[51:50] The General and the Genius: Groves and Oppenheimer—The Unlikely Partnership that Built the Atom Bomb by James Kunetka. (Founders #215)[55:15] The more resourceful entrepreneurs are the ones that are going to win.[1:01:03] Enzo Ferrari story brought to you by Tegus. [1:07:04] Warren Buffett masterclass on how to differentiate your product brought to you by Tiny. —Get 60 days free of Readwise. It is the best app I pay for. I couldn't make Founders without it.—My notes on 300 podcasts and lectures on entrepreneurship—“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

What I learned from reading Pieces of the Action by Vannevar Bush.Support Founders' sponsors: Tiny: The easiest way to sell your business. Quick and straightforward exits for Founders. andCapital: Raise, hold, and spend capital all in one place. and Tegus is a search engine for business knowledge that's used by founders, investors, and executives. It's incredible what they're building. Try it for free by visiting Tegus.[7:15] Pieces of the Action offers his hard-won lessons on how to operate and manage effectively within complex organizations and drive ambitious, unprecedented programs to fruition.[8:54] Stripe Press Books:The Dream Machine by M. Mitchell WaldropThe Making of Prince of Persia: Journals 1985-1993 by Jordan Mechner.[9:24] Endless Frontier: Vannevar Bush, Engineer of the American Century by G. Pascal Zachary[10:40] Any exploration of the institutions that shape how we do research, generate discoveries, create inventions, and turn ideas into innovations inevitably leads back to Vannevar Bush.[11:26] No American has had greater influence in the growth of science and technology than Vannevar Bush.[12:23] That's why I'm going to encourage you to order this book —because when you pick it up and you read it —you're reading the words of an 80 year old genius. One of the most formidable and accomplished people that has ever lived— laying out what he learned over his six decade long career.[14:38] A Mind at Play: How Claude Shannon Invented the Information Age by Jimmy Soni and Rob Goodman (Founders #95)[15:12] Bootstrapping: Douglas Engelbart, Coevolution, and the Origins of Personal Computing by Thierry Bardini[15:48] I don't know what Silicon Valley will do when it runs out of Doug Engelbart's ideas. —  The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution by Walter Isaacson. (Founders #157)[18:54] Bush points out that tipping points often rest with far-seeing, energetic individuals. We can be those individuals.[20:36] I went into this book with little more than a name and came out with the closest thing to a mentor someone you've never met can be.[20:58] We are not the first to face problems, and as we face them we can hold our heads high. In such spirit was this book written.[24:38] The essence of civilization is the transmission of the findings of each generation to the next.[29:00] This is not a call for optimism, it is a call for determination.[31:12] It is pleasant to turn to situations where conservatism or lethargy were overcome by farseeing, energetic individuals.[31:34] People are really a power law and that the best ones can change everything. —Sam Hinkie[33:46] There should never be, throughout an organization, any doubt as to where authority for making decisions resides, or any doubt that they will be promptly made.[34:32] You can drive great people by making the speed of decision making really slow. Why would great people stay in an organization where they can't get things done? They look around after a while, and they're, like, "Look, I love the mission, but I can't get my job done because our speed of decision making is too slow." — Invent and Wander: The Collected Writings of Jeff Bezos by Jeff Bezos and Walter Isaacson.(Founders #155)[38:36] Rigid lines of authority do not produce the best innovations.[38:42] Research projects flowered in pockets all around the company, many of them without Steve's blessing or even awareness.They'd come to Steve's attention only if one of his key managers decided that the project or technology showed real potential.In that case, Steve would check it out, and the information he'd glean would go into the learning machine that was his brain. Sometimes that's where it would sit, and nothing would happen. Sometimes, on the other hand, he'd concoct a way to combine it with something else he'd seen, or perhaps to twist it in a way to benefit an entirely different project altogether.This was one of his great talents, the ability to synthesize separate developments and technologies into something previously unimaginable. —Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader by Brent Schlender and Rick Tetzeli (Founders #265)[40:56] He was so industrious that he became a positive annoyance to others who felt less inclined to work.  —Pulitzer: A Life in Politics, Print, and Power by James McGrath Morris. (Founders #135)[42:22] Tuxedo Park: A Wall Street Tycoon and The Secret Palace of Science That Changed The Course of World War II by Jennet Conant. (Founders #143)[45:35] If a man is a good judge of men, he can go far on that skill alone.[46:00] All the past episodes mentioned by Vannevar Bush in this book:General Leslie Groves: The General and the Genius: Groves and Oppenheimer—The Unlikely Partnership that Built the Atom Bomb by James Kunetka. (Founders #215)J. Robert Oppenheimer: The General and the Genius: Groves and Oppenheimer—The Unlikely Partnership that Built the Atom Bomb by James Kunetka. (Founders #215)Alfred Lee Loomis: Tuxedo Park: A Wall Street Tycoon and The Secret Palace of Science That Changed The Course of World War II by Jennet Conant. (Founders #143)J.P. Morgan: The House of Morgan: An American Banking Dynasty and the Rise of Modern Finance by Ron Chernow. (Founders #139)The Hour of Fate: Theodore Roosevelt, J.P. Morgan, and the Battle to Transform American Capitalism by Susan Berfield. (Founders #142)Orville Wright: The Wright Brothers by David McCullough. (Founders #239)Birdmen: The Wright Brothers, Glenn Curtiss, and the Battle to Control the Skies by Lawrence Goldstone. (Founders #241)Edwin Land: Land's Polaroid: A Company and the Man Who Invented It by Peter C. Wensberg. (Founders #263)Instant: The Story of Polaroid by Christopher Bonanos. (Founders #264)Henry J. Kaiser: Builder in the Modern American West by Mark Foster. (Founders #66)Professional Amateur: The Biography of Charles Franklin Kettering by Thomas Boyd (Founders #125)Reluctant Genius: The Passionate Life and Inventive Mind of Alexander Graham Bellby Charlotte Gray. (Founders #138)[48:21] Difficulties are often encountered in bringing an invention into production and use.[48:47] An invention has some of the characteristics of a poem.It is said that a poet may derive real joy out of making a poem, even if it is never published, even if he does not recite it to his friends, even if it is not a very good poem.No doubt, one has to be a poet to understand this.In the same way, an inventor can derive real satisfaction out of making an invention, even if he never expects to make a nickel out of it, even if he knows it is a bit foolish, provided he feels it involves ingenuity and insight.An inventor invents because he cannot help it, and also because he gets quiet fun out of doing so.Sometimes he even makes money at it, but not by himself. One has to be an inventor to understand this.One evening in Dayton, I dined alone with Orville Wright.During a long evening, we discussed inventions we had made that had never amounted to anything. He took me up to the attic and showed me models of various weird gadgets.I had plenty of similar efforts to tell him about, and we enjoyed ourselves thoroughly.Neither of us would have thus spilled things except to a fellow practitioner, one who had enjoyed the elation of creation and who knew that such elation is, to a true devotee, independent of practical results.So it is also, I understand, with poets.[51:28] Against The Odds: An Autobiography by James Dyson (Founders #200)[52:21] When picking an industry to enter, my favorite rule of thumb is this: Pick an industry where the founders of the industry—the founders of the important companies in the industry—are still alive and actively involved. — The Pmarca Blog Archive Ebook by Marc Andreessen. (Founders #50)[57:18] If a company operates only under patents it owns, and infringes on no others, its monopoly should not be disturbed, and the courts so hold. An excellent example is Polaroid Corporation. Founded by Edwin Land, one of the most ingenious men I ever knew (and also one of the wisest), it has grown and prospered because of his inventions and those of his team.[1:00:46] I came to the realization that they knew more about the subject than I did. In some ways, this was not strange. They were concentrating on it and I was getting involved in other things.[1:01:31] P.T. Barnum: An American Life by Robert Wilson. (Founders #137)[1:05:53] We make progress, lots of progress, in nearly every intellectual field, only to find that the more we probe, the faster our field of ignorance expands.[1:11:41] All the books from Stripe Press—Get 60 days free of Readwise. It is the best app I pay for. I couldn't make Founders without it.—“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

What I learned from reading Edison: A Biography by Matthew Josephson.--Support Founders' sponsors: Tegus is a search engine for business knowledge that's used by founders, investors, and executives. It's incredible what they're building. Try it for free by visiting Tegus.and Sam Hinkie's unique venture capital firm 87 Capital. If i was raising money and looking for a long term partner Sam is the first person I would call. If you are the kind of founder that we study on this podcast and you are looking for a long term partner go to 87capital.comand Get 60 days free of Readwise. It is the best app I pay for. I couldn't make Founders without it.—[8:00] Podcast starts [8:26] He had known how to gather interest, faith, and hope in the success of his projects.[9:31] I think of this episode as part 5 in a 5 part series that started on episode 263:#263 Land's Polaroid: A Company and the Man Who Invented It by Peter C. Wensberg.#264 Instant: The Story of Polaroid by Christopher Bonanos. #265 Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader by Brent Schlender and Rick Tetzeli#266 My Life and Work by Henry Ford.[11:20] Follow your natural drift. —Charlie Munger[11:54] Warren Buffett: “Bill Gates Sr. posed the question to the table: What factor did people feel was the most important in getting to where they'd gotten in life? And I said, ‘Focus.' And Bill said the same thing.” —Focus and Finding Your Favorite Problems by Frederik Gieschen[12:46] Focus! A simple thing to say and a nearly impossible thing to do over the long term.[15:51] We have a picture of the boy receiving blow after blow and learning that there was inexplicable cruelty and pain in this world.[19:49] He is working from the time the sun rises till 10 or 11 at night. He is 11 years old.[19:58] He reads the entire library. Every book. All of them.[21:52] At this point in history the telegraph is the leading edge of communication technology in the world.[23:01] My refuge was a Detroit public library. I started with the first book on the bottom shelf and went through the lot one by one. I did not read a few books. I read the library.[23:21] Runnin' Down a Dream: How to Succeed and Thrive in a Career You Love by Bill GurleyBlake Robbins Notes on Runnin' Down a Dream: How to Succeed and Thrive in a Career You LoveGreatness isn't random. It is earned. If you're going to research something, this is your lucky day. Information is freely available on the internet — that's the good news. The bad news is that you now have zero excuse for not being the most knowledgeable in any subject you want because it's right there at your fingertips.[29:00] Why his work on the telegraph was so important to everything that happened later in his life: The germs of many ideas and stratagems perfected by him in later years were implanted in his mind when he worked at the telegraph. He described this phase of his life afterward, his mind was in a tumult, besieged by all sorts of ideas and schemes. All the future potentialities of electricity obsessed him night and day. It was then that he dared to hope that he would become an inventor.[31:29] Edison's insane schedule: Though he had worked up to an early hour of the morning at the telegraph office, Edison began reading the Experimental Researches In Electricity (Faraday's book) when he returned to his room at 4 A.M. and continued throughout the day that followed, so that he went back to his telegraph without having slept. He was filled with determination to learn all he could.[32:38] All the Thomas Edison episodes:The Wizard of Menlo Park: How Thomas Alva Edison Invented The Modern World by Randall Stross (Founders #3)Empires of Light: Edison, Tesla, Westinghouse, and the Race to Electrify the World by Jill Jonnes. (Founders #83)The Vagabonds: The Story of Henry Ford and Thomas Edison's Ten-Year Road Tripby Jeff Guinn. (Founders #190)[32:57] Having one's own shop, working on projects of one's own choosing, making enough money today so one could do the same tomorrow: These were the modest goals of Thomas Edison when he struck out on his own as full-time inventor and manufacturer. The grand goal was nothing other than enjoying the autonomy of entrepreneur and forestalling a return to the servitude of employee. —The Wizard of Menlo Park: How Thomas Alva Edison Invented The Modern World by Randall Stross[40:54] Dark Genius of Wall Street: The Misunderstood Life of Jay Gould, King of the Robber Barons by Edward J. Renehan Jr. (Founders #258)[48:00] It's this idea where you can identify an opportunity because you have deep knowledge about one industry and you see that there is an industry developing  parallel to the industry that you know about. Jay Gould saw the importance of the telegraph industry in part because telegraph lines were laid next to railraod tracks.[49:17] Edison describes the fights between the robber barons as strange financial warfare.[54:35] You should build a company that you actually enjoy working in.[55:47] Don't make this mistake:John Ott who served under Edison for half a century, at the end of his life described the "sacrifices" some of Edison's old co-workers had made, and he commented on their reasons for so doing."My children grew up without knowing their father," he said. "When I did get home at night, which was seldom, they were in bed.""Why did you do it?" he was asked."Because Edison made your work interesting. He made me feel that I was making something with him. I wasn't just a workman. And then in those days, we all hoped to get rich with him.”[57:26] Don't try to sell a new technology to an exisiting monopoly. Western Union was a telegraphy monopoly: He approached Western union people with the idea of reproducing and recording the human voice, but they saw no conceivable use for it![58:07] Against The Odds: An Autobiography by James Dyson (Founders #200)[59:42] Passion is infectious. No Better Time: The Brief, Remarkable Life of Danny Lewin, the Genius Who Transformed the Internet by Molly Knight Raskin. (Founders #24)[1:01:23] For more detail on the War of the Currents listen to episode 83 Empires of Light: Edison, Tesla, Westinghouse, and the Race to Electrify the World by Jill Jonnes.[1:03:05] From the book Empire of Light: And so it was that J. Pierpont, Morgan, whose house had been the first in New York to be wired for electricity by Edison but a decade earlier, now erased Edison's name out of corporate existence without even the courtesy of a telegram or a phone call to the great inventor.Edison biographer Matthew Josephson wrote, "To Morgan it made little difference so long as it all resulted in a big trustification for which he would be the banker."Edison had been, in the vocabulary of the times, Morganized.[1:06:03] One of Thomas Edison's favorite books: Toilers of The Sea by Victor Hugo[1:08:26] “The trouble with other inventors is that they try a few things and quit. I never quit until I get what I want.” —Thomas Edison[1:08:35] “Remember, nothing that's good works by itself. You've gotta make the damn thing work.” —Thomas Edison[1:12:04] The Fish That Ate the Whale: The Life and Times of America's Banana Kingby Rich Cohen. (Founders #255)[1:12:58] He (Steve Jobs) was always easy to understand.He would either approve a demo, or he would request to see something different next time.Whenever Steve reviewed a demo, he would say, often with highly detailed specificity, what he wanted to happen next.He was always trying to ensure the products were as intuitive and straightforward as possible, and he was willing to invest his own time, effort, and influence to see that they were.Through looking at demos, asking for specific changes, then reviewing the changed work again later on and giving a final approval before we could ship, Steve could make a product turn out like he wanted.— Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda (Bonus episode between Founders #110 and #111)[1:15:48] Charles Kettering is the 20th Century's Ben Franklin. — Professional Amateur: The Biography of Charles Franklin Kettering by Thomas Boyd (Founders #125)—Get 60 days free of Readwise. It is the best app I pay for. I could not make Founders without—“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

What I learned from rereading Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader by Brent Schlender and Rick Tetzeli--Support Founders sponsors: Tegus streamlines the investment research process so you can get up to speed and find answers to critical questions on companies faster and more efficiently. The Tegus platform surfaces the hard-to-get qualitative insights, gives instant access to critical public financial data through BamSEC, and helps you set up customized expert calls. It's all done on a single, modern SaaS platform that offers 360-degree insight into any public or private company. As a listener, you can take Tegus for a free test drive by visiting Tegus. And until 2023 every Tegus license comes with complimentary access to BamSec by Tegus.and Sam Hinkie's unique venture capital firm 87 Capital. If i was raising money and looking for a long term partner Sam is the first person I would call. If you are the kind of founder that we study on this podcast and you are looking for a long term partner go to 87capital.com--[3:11] His mind was never a captive of reality.[5:16] A complete list of every Founders episode on Steve Jobs and the founders Steve studied: Steve Jobs's Heroes[7:15] Steve Jobs and The Next Big Thing by Randall Stross (Founders #77)[9:05] Steve Job's Commencement Address[9:40] Driven and curious, even when things were tough, he was a learning machine.[10:20] He learned how to manage himself.[12:45] Anything could be figured out and since anything could be figured out anything could be built.[14:10] It was a calculation based on arrogance. — The Fish That Ate the Whale: The Life and Times of America's Banana King by Rich Cohen (Founders #255)[18:00] We were no longer aiming for the handful of hobbyists who liked to assemble their own computers. For every one of them there were a thousand people who would want the machine to be ready to run.[17:40] He was a free thinker whose ideas would often run against the conventional wisdom of any community in which he operated.[19:55] He had no qualms about calling anyone up in search of information or help.[20:40] I've never found anybody who didn't want to help me when I've asked them for help.I've never found anyone who's said no or hung up the phone when I called. I just asked.Most people never pick up the phone and call. Most people never ask.[21:50] First you believe. Then you work on getting other people to share your belief.[24:55] All the podcasts on Edwin Land:Land's Polaroid: A Company and the Man Who Invented It by Peter C. Wensberg (Founders #263)A Triumph of Genius: Edwin Land, Polaroid, and the Kodak Patent War by Ronald Fierstein (Founders #134)Land's Polaroid: A Company and the Man Who Invented It by Peter C. Wensberg (Founders #133)The Instant Image: Edwin Land and the Polaroid Experienceby Mark Olshaker (Founders #132)Insisting On The Impossible: The Life of Edwin Land and Instant: The Story of Polaroid (Founders #40)[25:00] My friend Frederick's newsletter I was interviewed for[30:20] He was an extraordinary speaker and he wielded that tool to great effect.[31:00] Never underestimate the value of an ally. — Estée Lauder: A Success Story by Estée Lauder. (Founders #217)[32:50] If you go to sleep on a win you're going to wake up with a loss.[33:00] Hard Drive: Bill Gates and the Making of the Microsoft Empire by James Wallace and Jim Erickson (Founders #140)[34:20] Software development requires very little capital investment. It is basically intellectual capital. The main cost is the labor required to design and test it. There's no need for expensive factories. It can be replicated endlessly for practically nothing.[38:10] He cared passionately and he never dialed it in.[39:45] To Pixar And Beyond: My Unlikely Journey with Steve Jobs to Make Entertainment History by Lawrence Levy (Founders #235)[42:58] Time carries most of the weight.[43:30] People that are learning machines and then refuse to quit are incredibly hard to beat. Steve jobs was a learning machine who refused to quit.[44:17] Steve Jobs and The Next Big Thing by Randall Stross (Founders #77)[49:40] Creativity Inc by Ed Catmull[50:30] There were times when the reactions against Steve baffled Steve.I remember him sometimes saying to me: Why are they upset?What that said to me was that he didn't intend to get that outcome. It was a lack of skill as opposed to meanness. A lack of skill of dealing with other people.[55:50] Creative thinking, at its best, is chalk full of failures and dead ends.[56:40] Successful people listen. Those that don't listen don't last long. —Michael Jordan: The Life by Roland Lazenby. (Founders #212) [58:40] You can't go to the library and find a book titled The Business Model for Animation. The reason you can't is because there's only been one company Disney that's ever done it well, and they were not interested in telling the world how lucrative it was.[1:01:20] The company is one of the most amazing inventions of humans.[1:02:25] The only purpose for me in building a company is so that the company can make products. One is a means to the other.[1:04:00] Personal History by Katherine Graham (Founders #152)[1:10:11] Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda[1:11:12] What am I focusing on that sets me apart from my competitors?[1:13:00] The channel? We lost $2 billion last year. Who gives a fuck about the channel?[1:15:21] Time carries most of the weight. Stay in the game as long as possible.[1:16:41] The information he'd glean would go into the learning machine that was his brain. Sometimes that's where it would sit, and nothing would happen. Sometimes he'd concoct a way to combine it with something else he'd seen, or perhaps to twist it in a way to benefit an entirely different project altogether. This was one of his great talents, the ability to synthesize separate developments and technologies into something previously unimaginable.—Get 60 days free of Readwise. It is the best app I pay for. I could not make Founders without it.----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

What I learned from rereading Instant: The Story of Polaroid by Christopher Bonanos. [0:01] The most obvious parallel is to Apple Computer.Both companies specialized in relentless, obsessive refinement of their technologies. Both were established close to great research universities to attract talent.Both fetishized superior, elegant, covetable product design. And both companies exploded in size and wealth under an in-house visionary-godhead-inventor-genius.At Apple, that man was Steve Jobs. At Polaroid, the genius was Edwin Land.Just as Apple stories almost all lead back to Jobs, Polaroid lore always seems to focus on Land.[1:22] Both men were college dropouts; both became as rich as anyone could ever wish to be; and both insisted that their inventions would change the fundamental nature of human interaction.[1:37] Jobs expressed his deep admiration for Edwin Land. He called him a national treasure.[3:12] All the podcasts on Edwin Land:Land's Polaroid: A Company and the Man Who Invented It by Peter C. Wensberg (Founders #263)A Triumph of Genius: Edwin Land, Polaroid, and the Kodak Patent War by Ronald Fierstein (Founders #134)Land's Polaroid: A Company and the Man Who Invented It by Peter C. Wensberg (Founders #133)The Instant Image: Edwin Land and the Polaroid Experience by Mark Olshaker (Founders #132)Insisting On The Impossible: The Life of Edwin Land and Instant: The Story of Polaroid (Founders #40)[4:07] Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader by Brent Schlender and Rick Tetzeli[5:51] Edwin Land of Polaroid talked about the intersection of the humanities and science. I like that intersection. There's something magical about that place. There are a lot of people innovating, and that's not the main distinction of my career. The reason Apple resonates with people is that there's a deep current of humanity in our innovation. I think great artists and great engineers are similar, in that they both have a  desire to express themselves. In fact some of the best people working on the original Mac were poets and musicians on the side. In the seventies computers became a way for people to express their creativity. Great artists like Leonardo da Vinci and Michelangelo were also great at science. Michelangelo knew a lot about how to quarry stone, not just how to be a sculptor. —  Steve Jobs: The Exclusive Biography by Walter Isaacson (Founders #214)[7:07] All the podcasts about Henry Ford:I Invented the Modern Age: The Rise of Henry Ford by Richard Snow (Founders #9)The Autobiography of Henry Ford by Henry Ford (Founders #26) Today and Tomorrow Henry Ford (Founders #80) My Forty Years With Ford by Charles Sorensen  (Founders #118)The Story of Henry Ford and Thomas Edison's Ten Year Road Trip by Jeff Guinn (Founders #190) [9:16] Another parallel to Jobs: Land's control over his company was nearly absolute, and he exercised it to a degree that was compelling and sometimes exhausting.[11:43] When you read a biography of Edwin land you see an incredibly smart, gifted, driven, focused person endure decade after decade of struggle. And more importantly —finally work his way through.[13:32] Another parallel to Jobs: You may be noticing that none of this has anything to do with instant photography. Polarizers rather than pictures would define the first two decades of lands intellectual life and would establish his company. Instant photos were an idea that came later on, a secondary business around which his company was completely recreated.[14:26] “Missionaires make better products.” —Jeff Bezos[17:44] His letter to shareholders gradually became a particularly dramatic showcase for his language and his thinking. These letters-really more like personal mission statements-are thoughtful and compact, and just eccentric enough to be completely engaging. Instead of discussing earnings and growth they laid out Land's World inviting everyone to join.[18:03] Land gave him a four-word job description: "Keeper of the language.”[23:15] No argument in the world can ever compare with one dramatic demonstration. — My Life in Advertising by Claude Hopkins (Founders #170)[27:00] The leap to Polaroid was like replacing a messenger on horseback with your first telephone.[28:01] Hire a paid critic:Norio Ohga, who had been a vocal arts student at the Tokyo University of Arts when he saw our first audio tape recorder back in 1950. I had had my eye on him for all those years because of his bold criticism of our first machine.He was a great champion of the tape recorder, but he was severe with us because he didn't think our early machine was good enough. It had too much wow and flutter, he said. He was right, of course; our first machine was rather primitive. We invited him to be a paid critic even while he was still in school. His ideas were very challenging. He said then, "A ballet dancer needs a mirror to perfect her style, her technique.— Made in Japan: Akio Morita and Sony by Akio Morita.[32:13] Another parallel to Jobs: Don't kid yourself. Polaroid is a one man company.[33:32] He argued there was no reason that well-designed, wellmade computers couldn't command the same market share and margins as a luxury automobile.A BMW might get you to where you are going in the same way as a Chevy that costs half the price, but there will always be those who will pay for the better ride in the sexier car. Rather than competing with commodity PC makers like Dell, Compaq and Gateway, why not make only first-class products with high margins so that Apple could continue to develop even better first-class products?The company could make much bigger profits from selling a $3,000 machine rather than a $500 machine, even if they sold fewer of them.Why not, then, just concentrate on making the best $3,000 machines around? — Jony Ive: The Genius Behind Apple's Greatest Products by Leander Kahney.[37:51] How To Turn Down A Billion Dollars: The Snapchat Story by Billy Gallagher [45:00] All the podcasts about Enzo FerrariGo Like Hell: Ford, Ferrari, and Their Battle for Speed and Glory at Le Mans by A.J. Baime. (Founders #97) Enzo Ferrari: Power, Politics, and The Making of an Automotive Empire by Luca Dal Monte (Founders #98) Enzo Ferrari: The Man and The Machine by Brock Yates (Founders #220) [45:08] Soul in the game. Listen to how Edwin Land describes his product:We would not have known and have only just learned that a new kind of relationship between people in groups is brought into being by SX-70 when the members of a group are photographing and being photographed and sharing the photographs: it turns out that buried within us—there is latent interest in each other; there is tenderness, curiosity, excitement, affection, companionability and humor; it turns out, in this cold world where man grows distant from man,and even lovers can reach each other only briefly, that we have a yen for and a primordial competence for a quiet good-humored delight in each other:we have a prehistoric tribal competence for a non-physical, non-emotional, non-sexual satisfaction in being partners in the lonely exploration of a onceempty planet.[50:31] “Over the very long term, history shows that the chances of any business surviving in a manner agreeable to a company's owners are slim at best.” —Charlie Munger----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

As leaders, each of us needs to become self-aware, so we can develop the relationships necessary to cultivate an effective team. While a solo leader puts out objectives, a team leader puts out a mission. Russ Is joined by friend Dr. Gregg Marutzky, a minister, counselor, engineer, and professor in the Los Angeles Metropolitan Area, as they discuss what makes up effective leadership.References:Inclusive LeadershipMilton RokeachDavid A. SeamandsDr. Meredith BelbinManagement Teams: Why they succeed or failTeam Roles at WorkThe Coming Shape of OrganizationChanging the Way We WorkThe Nine RolesComplexity Leadership Theory - Mary Uhl-BienTeam of Rivals: The Political Genius of Abraham Lincoln by Doris Kearns GoodwinThe Courageous Follower: Standing Up to and for Our Leaders by Ira ChaleffInclusive Leadership: The Essential Leader-Follower Relationship by Edwin Hollander Founding Brothers, by Joseph J. EllisJohn Adams, HBO miniseriesBecoming Steve Jobs: The evolution of a reckless upstart into a visionary leader by Brent Schlender and Rick TetzeliAsha Corporate ConsultantEleven Rings by Phil Jackson*Dr. Meredith Belbin was mistakenly referred to as 'she' instead of 'he'. We apologize for the mistake*Visit Lead Different at LeadDiff.comYou can email the show at nathan@leaddiff.com 

Last week marked the tenth anniversary of the death of Steve Jobs. We discuss his legacy and how he inspired people in the tech industry. David also tells the personal story of his Steve Jobs fandom. Show Notes Episode 16: The Personal Computing Revolution Episode 29: Why was the Original Macintosh Significant? Books About Apple and Steve Jobs via David's Blog Becoming Steve Jobs by Brent Schlender and Rick Tetzeli via Amazon Steve Jobs by Walter Isaacson via Amazon The Presentation Secrets of Steve Jobs by Carmine Gallo via Amazon Follow us on Twitter @KopecExplains. Theme “Place on Fire” Copyright 2019 Creo, CC BY 4.0 Find out more at http://kopec.live

I recently started the audiobook version of Brent Schlender's Becoming Steve Jobs and this passage on Apple's name made me stop in my tracks:"There are different tales about the origin of the name, but it was a brilliant decision. Years later, Lee Clow, Steve's longtime collaborator on Apple's distinctive brand of advertising, told me, “I honestly believe that his intuition was that they were going to change people's lives by giving them technology they didn't know they needed, that would be different from anything they knew. So they needed something friendly and approachable and likable. He took a page out of Sony's book, because Sony was originally called Tokyo Telecommunications Engineering Corporation, and [cofounder] Akio Morita said they needed something much more approachable.”"Indeed, adopting the name Apple foreshadows the expansiveness and originality Steve would bring to the creation of these new machines. It's suggestive of so much: the Garden of Eden, and the humanity — both good and bad — resulting from Eve's bite of the fruit from the Tree of Knowledge; Johnny Appleseed, the great sower of plentitude from American myth; the Beatles and their own record label, a connection that would lead to litigation years later; Isaac Newton, the plummeting apple, and the spark of an idea; American as apple pie; the legend of William Tell, who saved his own life and that of his son by using his crossbow to pierce an apple perched on the son's head; wholesomeness, fecundity, and, of course, the natural world."Apple is not a word for geeks, unlike Asus, Compaq, Control Data, Data General, DEC, IBM, Sperry Rand, Texas Instruments, or Wipro, to mention some less felicitously named computer companies. It hints at a company that would bring, as it eventually did, humanism and creativity to the science and engineering of computers. As Clow suggests, settling on Apple was a great, intuitive decision. Steve was innately comfortable trusting his gut; it's a characteristic of the best entrepreneurs, a necessity for anyone who wants to make a living developing things no one has ever quite imagined before.I don't know how many times I've looked at names like Asus, IBM, Wipro, and Texas Instruments and never reflected on how they are clearly less friendly than "Apple". It's obvious in retrospect — the best kind of obvious.Longtime readers here will know I have opinions on How to Name Things - mostly in code. It's easy to have strong opinions about stuff only developers see since user validation is just asking people like yourself. It's much harder to name something consumer facing. Here are some useful rules I gleaned from Apple: Two syllables max Familiar English word - literal 5 year olds can spell and pronounce it right Starts with A - useful for alphabetical sort. Amazon did this too Name leads to easy logo/swag/branding ideas Evoke aspirational qualities - knowledge, health, nature I've vacillated somewhat on whether or not to use an English word for a name. My current company, Temporal, is an English word, and by sheer misfortune it exactly coincided with the Temporal JavaScript proposal. Given that we aim to release a JS SDK soon, this is regrettable potential confusion in every customer conversation. Whereas if you just make up a word, like "Netlify", or "Serverless", you not only ensure that you never clash with anyone, you also shoot right to the top in SEO results. Then again, people can just append "Apple Computer" or "Apple Macintosh" and do fine.Whatever you do, the worst outcome of naming something an English word is if it leads people to assume it does something different than you intend. It can help to do a sanity check by asking people to guess what your thing does without context.

Bem-vinda, bem-vindo ao P.O.Cast. O podcast da Pesquisa Operacional. No episódio de hoje... Vamos conversar sobre a disrupção e a PO. Acomodem-se onde estiverem e aproveitem a conversa. Eu sou o prof. Deoclides Souza Filho e junto com os professores Marcos dos Santos e Thiago Marques vamos explorar o universo da Pesquisa Operacional. Dicas de livros neste episódio: Pré-suasão. Robert B. Cialdini. Editora Sextante. Como mentir com estatística. Darrell Huff. Editora Intrínseca Como Steve Jobs Virou Steve Jobs. Brent Schlender e Rick Tetzeli. Editora Intrínseca ------------ Music by oceanduzt (@oceanduzt on Instagram)

Cet épisode est une rediffusion de l'épisode #8 avec Jonathan Widawski. Jonathan est co-fondateur et CEO de Maze. Dès les années 2000, Jonathan apprend le design et le développement web sur son temps libre. Après avoir créer des projets personnels durant des années, il décident de faire des études de webmaster pour se professionnaliser. Nous revenons sur la création de sa première entreprise, Viceversa, et de l’ensemble des erreurs qu’il a commises : la création du produit sans le tester ou encore l’absence d’un véritable besoin utilisateur. Jonathan aborde également la création de sa deuxième société : Pin.gg, un équivalent de Discord. Pendant la création de de cette société, Jonathan a appris de ses erreurs : il analyse le marché, il fait de la recherche utilisateur en bidouillant sa maquette InVision pour récupérer de la data rapidement. En appliquant toutes ces méthodes, la première brique de ce qui deviendra bientôt Maze est posée. Après Pin.gg, Jonathan lance sa troisième société : Maze, une plateforme de test utilisateurs qui permet de tirer rapidement et facilement de la data de ses prototypes pour simplifier son processus design.Il revient sur la création de son produit : d’un MVP où les heatmaps sont générées à la main, au produit que l’on connait aujourd’hui. Il nous explique comment la plateforme a évolué au cours du temps, pourquoi ils ont ajouté telle ou telle fonctionnalité, mais également comment. Jonathan a mis en place une véritable culture produit au sein de Maze : il nous explique comment ils répondent aux besoins des utilisateurs en utilisant la méthode Shape-Up de Basecamp, quelle est la place de la reherche dans son entreprise et comment elle est utilisée. Au cours de notre discussion, nous abordons la difficulté de vendre la recherche utilisateur en interne ou après de ses clients et les raisons pour lesquelles cela semble si difficile à faire. Jonathan nous explique donc comment Maze fait pour démocratiser la user research et pour éduquer le marché. On aborde également le sujet du remote, du management et de la confiance. En effet, Maze est une entreprise 100% remote et reste à taille humaine, Jonathan nous explique pourquoi ce choix et quelles en sont les implications au quotidien. Les ressources de l’épisode Les liens Le site de Maze Pour donner vos retours sur le produit Maze, c’est sur Nolt L’article de Nielsen Norman Group expliquant pourquoi il faut 5 utilisateurs lorsque l’on fait de la recherche Et l’article qui explique qu’en fait, ça dépend du projet L’article de Maze sur le sujet “Recherche utilisateur : De combien d’utilisateurs avez-vous besoin ?” Pour des raisons de confidentialité, je ne peux pas vous partager la vidéo dont Jonathan parle dans l’épisode, il s’en excuse Les livres Shape-Up de Basecamp (Gratuit) Getting Real de Basecamp (Gratuit) The Five Dysfunctions of a Team de Patrick Lencioni The Design of Everyday Things de Don Norman Steve Jobs de Walter Isaacson Becoming Steve Jobs de Brent Schlender & Rick Tetzeli Les autres épisodes de Design Journeys L’épisode #5 avec Romain Briaux de Hervé Studio L’épisode #9 avec Mickaël David de Doctolib Pour contacter Jonathan : Twitter Email Vous avez aimé cet épisode ? Abonnez-vous à DESIGN SYSTEM sur votre application de podcast préférée N’oubliez pas de mettre ⭐️⭐️⭐️⭐️⭐️ avec un petit commentaire sur Apple Podcasts Partagez ce podcast à toutes les personnes qui travaillent dans le Design et le Produit

Jonathan est co-fondateur et CEO de Maze. Dès les années 2000, Jonathan apprend le design et le développement web sur son temps libre. Après avoir créer des projets personnels durant des années, il décident de faire des études de webmaster pour se professionnaliser. Nous revenons sur la création de sa première entreprise, Viceversa, et de l’ensemble des erreurs qu’il a commises : la création du produit sans le tester ou encore l’absence d’un véritable besoin utilisateur. Jonathan aborde également la création de sa deuxième société : Pin.gg, un équivalent de Discord. Pendant la création de de cette société, Jonathan a appris de ses erreurs : il analyse le marché, il fait de la recherche utilisateur en bidouillant sa maquette InVision pour récupérer de la data rapidement. En appliquant toutes ces méthodes, la première brique de ce qui deviendra bientôt Maze est posée. Après Pin.gg, Jonathan lance sa troisième société : Maze, une plateforme de test utilisateurs qui permet de tirer rapidement et facilement de la data de ses prototypes pour simplifier son processus design. Il revient sur la création de son produit : d’un MVP où les heatmaps sont générées à la main, au produit que l’on connait aujourd’hui. Il nous explique comment la plateforme a évolué au cours du temps, pourquoi ils ont ajouté telle ou telle fonctionnalité, mais également comment. Jonathan a mis en place une véritable culture produit au sein de Maze : il nous explique comment ils répondent aux besoins des utilisateurs en utilisant la méthode Shape-Up de Basecamp, quelle est la place de la reherche dans son entreprise et comment elle est utilisée. Au cours de notre discussion, nous abordons la difficulté de vendre la recherche utilisateur en interne ou après de ses clients et les raisons pour lesquelles cela semble si difficile à faire. Jonathan nous explique donc comment Maze fait pour démocratiser la user research et pour éduquer le marché. On aborde également le sujet du remote, du management et de la confiance. En effet, Maze est une entreprise 100% remote et reste à taille humaine, Jonathan nous explique pourquoi ce choix et quelles en sont les implications au quotidien. --------------------------------------------------

When Drew Houston founded Dropbox, he knew he faced some fierce competition (hello, Google, Apple and Microsoft). But he didn’t back down. Why? Because he believed in his product, and he knew he had an advantage those big, cumbersome competitors could never exploit: Dropbox was lean, focused and fast. Hear how he outmaneuvered the big guys – and what's next for Dropbox. Cameo appearances: Mark Pincus of Zynga, Shellye Archambeau of MetricStream.Music: "Exciting Trailer" by Kevin MacLeod, licensed under a Creative Commons Attribution license.Books mentioned in this episode:Competing Against Luck, by Clay Christensen and Karen DillonThe Effective Executive, by Peter DruckerThe Hard Thing About Hard Things, by Ben HorowitzBecoming Steve Jobs, by Brent Schlender and Rick TetzeliHard Drive: Bill Gates and the Making of the Microsoft Empire, by James Wallace and Jim EricksonFounders at Work, by Jessica LivingstonHigh Output Management, by Andy Grove

We invite Calum as a guest this week to talk about his Congrego: Supermoon event, the process behind its creation and what his objective is with it. We also take turns with giving our definitions of what we think is 'good design'. CALUM Instagram: http://bit.ly/2kqg1Dx CONGREGO Instagram: http://bit.ly/2knnqnf PODCAST Instagram: http://bit.ly/2X7geJU AAKRIST Instagram: http://bit.ly/2WhDUOT GIOVANNI Instagram: http://bit.ly/2Wr0PY2 REFERENCES: • Alex Whiteley: http://bit.ly/2ke21Nq • Kanye's Sunday Service: http://bit.ly/2jZYv9c • JPEGMAFIA Boiler Room Set: http://bit.ly/2lzoMvb • "Becoming Steve Jobs" by Brent Schlender: https://amzn.to/2jV7dp3 • H&M Conscious - Sustainable Style: http://bit.ly/2jZYMce • FaceApp & The Russians: http://bit.ly/2lqvjsd • China's Mass Surveillance: http://bit.ly/2lyglAi HIGHLIGHTS: • What Calum wants as a designer (9:20) • Gio: what is good design? (17:25) • Calum: what is good design? (18:15) • Design vs art? (20:00) • Is organic actually organic? (27:00) • When does a movement die? (28:00) • Life is boring when there are no problems (36:30) • Selfish to be selfless (38:00) • Self-awareness is most important (44:50) • Dopamine (51:20) • Marc Zuckerberg lost control (53:45) • Social media exposes you (56:01) *sponsored by Seam Reaper Studios & The Dojo Club http://seamreaper.space http://thedojoclub.com

Steve Jobs was one of the primary creative forces behind Apple and their success at becoming one of the most important companies in the world. There is something to learn from how he impassioned his coworkers to buy into the vision of what Apple could be. He was never afraid to fail and learned to change in the process. Check out Nathan and Russ on the second episode of Leading Good as they discuss why politics needs a Steve Jobs. Steve Jobs by Walter Isaacson Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader by journalists Brent Schlender and Rick Tetzeli Built to Last: Successful Habits of Visionary Companies by Jim Collins and Jerry I. Porras Force For Change: How Leadership Differs from Management by John Kotter The Effective Executive: The Definitive Guide to Getting the Right Things Done by Peter Drucker

What I learned from reading Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader by Brent Schlender and Rick Tetzeli.Learning from great company-builders (0:30)Steve Jobs verbal mastery (5:00)The failed negotiations between NeXT and IBM (10:00) "But how can he be a turnaround expert when he eats his lunch alone in his office, with food served to him on china that looks like it came from Versailles?" (18:00)"You can't go to the library and find a book titled The Business Model for Animation. The reason you can't is because there's only one company [Disney] that's ever done it well, and they were not interested in telling the world how lucrative it was." (22:00) Bill Gates on Steve's simplicity (29:00)Steve Jobs on being an artist (33:00)Apple pays half billion dollars to rehire Steve Jobs (34:00)"The company is one of the most amazing inventions of humans, this abstract construct that is incredibly powerful." (38:00)Unlocking secrets (42:00)Who gives a fuck about the channel? (45:00)"It's not about how fast you do something, it's about doing your level best." (52:00)Deep Restlessness (55:00)"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle." (59:00)Bill Gates on the negotiations between Pixar and Disney (1:08:00)A list of all the books featured on Founders Podcast

What I learned from reading Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader by Brent Schlender and Rick Tetzeli.If you want to listen to the full episode you’ll need to upgrade to the Misfit feed. You will get access to every full episode. These episodes are available nowhere else.As a bonus you will also get lifetime access to my notebook that contains key insights from over 285 podcasts and lectures on entrepreneurship.The Misfit Feed has no ads, no intro music, no interviews, no fluff. Just ideas from some of the greatest entrepreneurial minds in history. Upgrade now.

Summary: Where Wizards Stay Up Late: The Origins Of The Internet, by Katie Hafner The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution, by Walter Isaacson The Master Switch: The Rise and Fall of Information Empires, by Tim Wu Weaving the Web: The Original Design and Ultimate Destiny of the World Wide Web, by Tim Berners-Lee How the Web Was Born: The Story of the World Wide Web, by James Gillies and Robert Cailliau AOL.com, by Kara Swisher The Everything Store: Jeff Bezos and the Age of Amazon, by Brad Stone The Perfect Store: Inside eBay, by Adam Cohen Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader, by Brent Schlender and Rick Tetzeli Infinite Loop, How Apple, the World's Most Insanely Great Company, Went Insane, by Michael S. Malone Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future, by Ashlee Vance See acast.com/privacy for privacy and opt-out information.

Is the space you're working in making you dumber? Or is that just one of many other excuses we tell ourselves about why we're not getting stuff done? Sam and Simon discuss workspaces and serendipity this week. Also, why Sam secretly wants to join the German navy (her reason involves existentialism, not seamen). Stuff mentioned in this episode:The magic of PrestikDoes having more light in a room make you more productive? Apparently it might make you more productive, but less creative.Shingy, AOL's ridiculous digital "visionary" who took the desk out of the CEO's office at AOLWhy Steve Jobs obsessed about where to build the bathrooms at PixarBarking Up the Wrong Tree on why having other people around might make you more productiveThe secret lives of bored German navy officesMike Rowe in a fascinating Ted Talk about Dirty JobsAmy Wrzesniewski's research indicating that how you feel whether your job is meaningful is probably more about you than about the actual job you're doingBrent Schlender's Becoming Steve Jobs and the cargo cult of SteveData-driven decision making versus following your gutThe incredible story about how one man became an accidental celebrity in China, which led to a chat about Sino Weibo and how social networks have lost the ability to foster serendipitous connections “You don’t follow your passion, you bring it with you.” — Lakey Peterson

Follow-up: There are some nice people on Twitter MacBook Pros and external displays Specs page Grandma's Boy's seat/display setup Scrubbing streaming video Koenigsegg "One to One" PowerPC Macs with x86 hardware compatibility, PC users, and the power button Meta-discussion about the show format In-N-Out Secret Menu Upgrade #30 Scroll hijacking and modern web design The Verge Apple Watch Review iMac with Retina 5K display splash page Myst Apple Watch reviews Nilay Patel at The Verge Joanna Stern at The Wall Street Journal Joshua Topolsky at Bloomberg John Gruber at Daring Fireball Ben Bajarin at Techpinions Other links Display PostScript Apple Watch Guided Tours Purchase intentions Casey "definitely won't" be getting the 42mm Space Black Link Bracelet (Suuuure. —Ed.) Marco is preordering the 42mm Stainless with Black Leather Loop John won't be getting the 42mm Space Gray Sport, but everyone else in the geek world probably will Sponsored by: Igloo: An intranet you'll actually like. Hover: The best way to buy and manage domain names. Use coupon code GETTHELINKBRACELETCASEY for 10% off. Audible: Over 150,000 downloadable audiobooks. Get a free audiobook with a 30-day trial. (Homework: Becoming Steve Jobs by Brent Schlender and Rick Tetzeli)

This week, Greg Davies (from TARDISBlend, Blendover, and Heavy Metal Historian podcasts) joins us as we discuss: Jay Z brings major talent into streaming music, Twitter gets into livestreaming, Gender discrimination in tech, an executive order against cyber threats, and the Doctor (as we now know him) turns ten ... and much much more. What We're Playing With Andy: Super Mario 64 HD Greg: Dell Optiplex 9030 All-In-One Dwayne: Outlook for iOS Everyone: Best April Fools' Day Pranks On The Internet 2015 Headlines Pebble Time's Kickstarter project raised more than $20.3 million and broke two Kickstarter records Jay Z re-launches Tidal with music's biggest artists as his co-owners The World's Most Famous Musicians Just Hosted a Bonkers Press Conference Greg: Trent Reznor playing major role in Apple streaming service Amazon Home Services / Amazon Dash Button Periscope, Twitter's answer to Meerkat-style live-streaming, is now available Meerkat Vs Periscope: Tech journalist is a sickly mess Audible Book of the Week Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader by Brent Schlender, Rick Tetzeli Sign up at AudibleTrial.com/TheDrillDown Music Break: A Beautiful Mine by RJD2 Hot Topics Ellen Pao Loses on All Claims in Kleiner Perkins Discrimination Suit Ellen Pao Disrupts How Silicon Valley Does Business Tim Cook: Pro-discrimination ‘religious freedom' laws are dangerous Apple CEO Tim Cook Criticizes Pro-Discrimination “Religious Freedom” Laws President Obama: A New Tool Against Cyber Threats After Snowden, The NSA Faces Recruitment Challenge Music Break: Doctor Who / I Am The Doctor by Eric Calderone Final Word: Doctor Who (Reboot) 10th Anniversary Fantastic! 'Doctor Who' returned to TV 10 years ago today The Drill Down Videos of the Week: April Fools Day 2015 Subscribe! The Drill Down on iTunes (Subscribe now!) Add us on Stitcher! The Drill Down on Facebook The Drill Down on Twitter Geeks Of Doom's The Drill Down is a roundtable-style audio podcast where we discuss the most important issues of the week, in tech and on the web and how they affect us all. Hosts are Geeks of Doom contributor Andrew Sorcini (Mr. BabyMan), marketing research analyst Dwayne De Freitas, and Box tech consultant Tosin Onafowokan. Occasionally joining them is Startup Digest CTO Christopher Burnor.

Parenting achievement unlocked: Brunch with friends in the city with the baby. Milestones for writers published and unpublished. Defining “cruising along.” Morgan’s rockin’ Saturday night. When to give up on the book you’re writing. Barry announces a new book. Morgan adds to her online portfolio. How much of your first draft ends up in the final draft? Links: Barry’s blog on revision Second gear Bluetooth speaker for your shower Barry announces The Secret Sea Barry becomes a New York Times bestselling author Barry’s blog about faith and vision Morgan’s appearance on AOL BUILD Not Twain, Johnson: “Depend upon it, Sir, when a man knows he is to be hanged in a fortnight, it concentrates his mind wonderfully.” Morgan is a Cancer Hero-Type The Walls Between Us by Nova Ren Suma | Amazon | BN.com | Indiebound Becoming Steve Jobs by Brent Schlender & Rick Tetzeli | Amazon | BN.com | Indiebound Rate us on iTunes