Podcast appearances and mentions of deepica mutyala

In this episode of Lovers and Friends, Shan Boodram sits down with Deepica Mutyala, founder of Live Tinted and a trailblazing entrepreneur, for an honest and empowering conversation about being single, thriving in your 30s, and preparing for the love and family you deserve. Deepica shares her journey of building a successful career while staying true to her dreams of finding the right partner and creating a family. Together, Shan and Deepica discuss the challenges of dating when you're successful, the importance of not settling, and how to embrace being single as a time to grow, reflect, and prepare for the life you truly want. Whether you're navigating the dating world, focusing on self-growth, or manifesting your dream relationship, this episode will leave you inspired and ready to take on love and life with intention. Thank you Bumble This episode of Lovers is presented by Bumble who encourages you to date your way. There is a world where you can date exactly who you want, however you want. So date now, on Bumble. Thank you Deepica https://www.instagram.com/deepica Get Live Tinted https://www.livetinted.com/ Join My Mailing List https://www.loversbyshan.com/newsletter Lovers Community If you're interested in joining the Lovers community click here to join the waitlist https://www.loversbyshan.com/community

On this episode, Deepica Mutyala gets to the bottom of turning setbacks into opportunities, the strategy behind LIVE TINTED's product launches, and why patience really is a virtue in beauty. Don't miss her inspiring and unfiltered journey.Feeling inspired to level up your self-care? Listeners of this episode will get an exclusive 25% off code to stock up on skincare favorites from GROWN ALCHEMIST, so stay tuned until the end. Hosted on Acast. See acast.com/privacy for more information.

On today's episode of Networth and Chill, I'm sitting down with Deepica Mutyala, my personal friend and the founder of beauty brand Live Tinted. We dive deep into her journey of redefining beauty standards and creating a community that celebrates diversity and inclusivity. Deepica opens up about the challenges she faced as a South Asian woman in the beauty industry and keeping inclusivity at the core of her business.  You can learn more about Live Tinted at: https://www.livetinted.com/ Enter VIVIANISTHEBEST at checkout for an extra 15% off! And follow Deepica Mutyala at: @deepica @livetinted Got a financial question you want answered in a future episode? Email us at podcast@yourrichbff.com Thank you to our sponsors: Marshalls: Shop in-store or online to get the good stuff today! Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this *Live* episode from Los Angeles, Raeann and Kristina, along with special guest Deepica Mutyala, engage in a lively conversation about confidence, inclusivity, and fashion. Deepica shares her journey in the beauty industry, challenges of representation, and the success of her brand Live Tinted. They discuss confidence in dating, career hurdles, and the significance of a supportive community. Audience questions further explore business failures, inspirations, and the essence of genuine leadership.  This episode was brought to you LIVE from Los Angeles thanks to Naturalizer!

In May, Live Tinted turned five years old. The brand was founded by Deepica Mutyala, a veteran of both the corporate beauty space, as a one-time manager at Birchbox, and the creator space — Mutyala has 502,000 followers on Instagram. Live Tinted launched in 2018, four years after Mutyala went viral on YouTube (333,000 followers) for a video about correcting dark circles with red lipstick. That video, which has 10 million views, landed her a segment on "The Today Show," and led to her quitting her full-time job and focusing full-time on the beauty brand. Today, Live Tinted sells the Huestick All-Over Color Corrector, which is inspired by Mutyala's viral hack. The brand also doubling down on complexion products. Live Tinted's Hueguard Skin Tint SPF 50 Mineral Sunscreen Broad Spectrum, which has become a best-seller, was an inflection point for the brand, Mutyala said. She now believes Live Tinted can become known for its complexion category. On this week's episode of the Glossy Beauty Podcast, Mutyala discusses how she always knew she'd start a beauty brand and what progress has been made since the BLM movement in 2020. She also talks about why the complexion category has been, and will continue to be, a game changer for Live Tinted. 

30, flirty, and single?? Today, Radhi welcomes two of her amazing best friends to A Really Good Cry, Francia Raisa and Deepica Mutyala!  In this episode they openly discuss the joys and challenges of their friendship, highlighting the importance of genuine connections and the power of sisterhood. Francia and Deepica also share their personal journeys of defying these expectations and finding happiness in their own paths, proving that life doesn't always follow society's timelines. Tune in to this captivating episode and witness the magic that happens when authentic friendships and personal transformations come together. What We Discuss: 00:00 Intro 04:18 Being single-shamed 11:08 Choosing not to have kids 13:08 It's okay to change your mind 14:14 Growing on your own first 18:09 Changing the social norms  20:38 Trusting yourself first, gain confidence after 22:51 Handling negative comments 24:40 Embracing every season of your life 29:40 “Don't set yourself up for failure…” 33:12 Having a community and surrounding yourself with good people 40:22 Fear of doing something first 41:17 Masculine and feminine qualities in relationships 45:27 Definition of man and masculinity in dating 49:07 Financial responsibility in relationships 51:33 Be okay with your partner's vulnerability 54:04 What makes a woman? 1:00:05 Qualities of a good friend 1:12:27 Check up on all your friends 1:14:44 How to handle unrequested opinions 1:20:18 Gossiping in relationships 1:27:12 Things to work on to become a better friend 1:34:03 Communicate with your friends better 1:39:53 Be open to new friendships 1:48:36 What type of crier are you? Follow Francia: https://www.instagram.com/franciaraisa/ https://www.facebook.com/TheRealFranciaRaisa/ https://www.tiktok.com/@franciaraisa Follow Deepica: https://www.instagram.com/deepica/ https://www.youtube.com/channel/UCbK1O-GSEDwjdSO5udBVrxQ https://www.linkedin.com/in/deepica-mutyala-0a063711/ https://www.facebook.com/deepica/ Follow Radhi: https://www.instagram.com/radhidevlukia/ https://www.youtube.com/channel/UCxWe9A4kMf9V_AHOXkGhCzQ https://www.facebook.com/radhidevlukia1/ https://www.tiktok.com/@radhidevlukia See omnystudio.com/listener for privacy information.

In Ep. 128 of Earned, Conor sits down with Deepica Mutyala, founder and CEO of inclusive beauty brand Live Tinted. To start, we dive into how Deepica harnessed her online influence to establish the beauty empire that is Live Tinted. Deepica shares why she created the viral Hue Stick, a product that has won three Allure Best of Beauty Awards since launch, and has helped fill a void in the beauty industry for underrepresented audiences. We then hear about the early days of the influencer landscape, and Deepica reveals the shift from big-name collaborations to partnerships built around genuine affinity. We discuss Deepica's content creation journey, from being on the Today Show as a beauty expert, to founding her own brand. Deepica recounts pitching Live Tinted to industry titans like Sephora and Ulta, and emphasizes the importance of aligning with partners that share your vision. To close the show, Deepica discusses her quest for fulfillment beyond financial success, and shares how she is still searching for the balance between business achievements and personal life. In this episode, you will learn: How entrepreneurship can bring emotional complexity, with challenges such as managing stress and finding fulfillment beyond financial success. The influential power of choosing the right retail partner and the role enthusiasm can play in this symbiotic relationship.  The value of embracing your identity as a content creator and leveraging your unique narrative to distinguish your personal brand in a saturated market.   Resources: Live Tinted - https://www.livetinted.com/   Connect with the Guest: Deepica's LinkedIn - https://www.linkedin.com/in/deepica-mutyala-0a063711/   Connect with Conor Begley & CreatorIQ: Conor's LinkedIn - @conormbegley CreatorIQ LinkedIn - @creatoriq   Follow us on social: CreatorIQ YouTube - @TribeDynamics CreatorIQ Instagram - @creatoriq CreatorIQ TikTok - @creator.iq   CreatorIQ Twitter - @CreatorIQ

On today's episode I am speaking with the founder of Live Tinted, Deepica Mutyala. We begin by discussing the challenges we both faced in our early childhood with beauty standards as brown girls. The lack of inclusion for brown women especially in the beauty category is what then inspired Live Tinted. Deepica goes on to talk about how she has built her company, struggles she faces, how to invest in your community, fundraising tips, and more. This episode is full of tips and Deepica's story is incredibly inspiring. Enjoy! To connect with Deepica on Instagram, click HERE.To connect with Deepica on Tiktok, click HERE. To connect with Live Tinted on Instagram, click HERE.To connect with Live Tinted on Tiktok, click HERE.To shop Live Tinted, click HERE.To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff's LTK, click HERE.To check out Siff's Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Sign up for a $1 per month trial period at shopify.com/dreambigger. Take your retail business to the next level today. Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What does it take to succeed as a founder and entrepreneur in 2023?   This week Morgan sits down with renowned South-Asian American beauty entrepreneur, Founder & CEO of Live Tinted, and long time friend, Deepica Mutyala.   Deepica has built her brand on a mission to champion multicultural beauty. Her viral YouTube video in 2015, showcasing a beauty hack using red lipstick to cover dark under eye circles, catapulted her to the forefront of the industry with over 10 million views.   Recognized by prestigious publications like TIME Magazine as a Next Generation Leader in 2022, Deepica and her team continue to revolutionize beauty by expanding Live Tinted's skincare and cosmetic portfolios to meet diverse community needs.   Topics Covered: The importance of self-confidence and self-love in personal and professional growth as women while navigating the male-dominated work of tech and venture capital. The challenges of maintaining a healthy work-life balance, especially during significant life events, and the benefits of setting boundaries and outsourcing tasks. Morgan shares her journey to tapping into her feminine outside of work in order to find love and a softer life outside the boardroom. The delicate balance between sharing personal life events with the public and maintaining privacy, and how to both Morgan and Deepica navigate as public figures and founders. Insights into overcoming self-doubt as a female founder, embracing one's strengths, and the power of learning to say "No" to focus on what truly matters.   If you enjoy this episode, please consider rating and reviewing the show! This helps us support more people -- just like you -- in moving toward the personal and professional life they desire. Click here, scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let us know what you loved most about the episode!   Also, if you haven't done so already, follow the podcast. We're adding more episodes every week and, if you're not following, there's a good chance you'll miss out. Follow now!   RESOURCES: Deepica Mutyala Instagram Deepica Mutyala YouTube LiveTinted Website LiveTinted Instagram   Subscribe to the podcast: Follow us on Instagram: https://instagram.com/thejourneybymdb   Additional Resources: https://worksmartprogram.ac-page.com/thejourneypodcast

Cultural appropriation? Not OK. But appreciation? A beautiful thing! On this episode we sit down with Live Tinted founder, Deepica Mutyala and actor, Sarah Podemski on the many ways they've had to navigate their culture's interpretation in a white dominated world. Join us for a judgment-free dialogue aimed to help us all understand the many nuances in appreciating cultures respectfully. 

Deepica Mutyala visits Google to discuss her journey as a South-Asian American beauty entrepreneur who is changing beauty standards and revolutionizing the beauty industry. Deepica's mission is to champion multicultural beauty through products, community, conversation, and awareness. She is also working to dismantle colorism with the power and voice of both her personal and Live Tinted platforms. She rose to the forefront of the beauty industry in 2015 when her YouTube video, featuring a beauty hack to cover dark undereye circles using red lipstick, went viral – it now boasts over 10 million views. Since then, Deepica has been recognized by some of today's most prestigious publications for her achievements in the beauty space, including her 2022 dedicated feature as a Time Magazine Next Generation Leader. As Live Tinted expands nationwide under Deepica's helm, the brand also continues to engage with iconic national partners, such as Barbie, Netflix's Never Have I Ever, and Phenomenal. The brand has also received notable industry accolades including WWD Best Product Innovation, ELLE Future of Beauty, and Allure Best of Beauty. Visit http://g.co/TalksAtGoogle/BeautyStandards to watch the video.

From influencer to CEO our latest guest can do it all. This week we are joined by the one and only Deepica Mutyala to talk about the highs and lows of being successful, how to balance having a social life, and what it's like to be an entrepreneur! This week we are joined by the CEO and Founder of Live Tinted! Deepica Mutyala talks with our host Kamie Crawford about the struggles of being your own boss, navigating a social life as an entrepreneur, and self-discovery! Follow: Kamie Crawford @kamiecrawford & @relationshit Follow: Deepica Mutyala @deepica & @livetinted https://www.livetinted.com Sponsored by NextEvo Naturals: Reach your full potential! Get 20% off your first order of $40 or more at NextEvo.com/podcast and use promo code kamie Produced by Dear Media This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

As a kid, Deepica Mutyala, Founder and CEO of Live Tinted, knew she wanted to build a beauty brand someday. But that doesn't mean it was easy: her bold ambitions required courage and confidence to create more makeup choices to help people of color feel beautiful and thrive. Hosted by author and entrepreneur, Suneel Gupta. 

Deepica Mutyala dyed her hair blonde and wore blue contacts trying to be like the cool kids in her Houston suburb. But soon she realized: being herself was in. Fitting into western beauty standards was out. Enter: Live Tinted, Deepica's brainchild. Today, she shares how she turned her online community into a beauty brand that celebrates every shade of skin and in between.  In this episode, Deepica shares: What it was like growing up in Texas as a South Asian American girl When she knew it was time to quit her day job to become a beauty influencer How she knew she needed to create Live Tinted's first product, the huestick  Why she decided to vlog her the journey of freezing her eggs How intentionally celebration her success keeps her from burning out

Deepica Mutyala is the founder and CEO of Live Tinted, a beauty brand that celebrates diversity and brings together communities. She was obsessed with makeup at an early age but she didn't see anyone who looked like her in beauty ads. She's the child of immigrants and grew up in Sugarland, Texas. The cool kids there didn't look like her either. She wanted to change what being cool looked like. Year later she did, when she launched Live Tinted. We talked about her childhood, the struggles she faced, her rise to fame as an influencer and the founding of her successful company. She has a ton of business lessons to share but also life lessons that can apply to just about anyone who's looking to get better in what they're doing. If you like the show, subscribe. New episodes every Tuesday morning. And if you have time and could leave a 5 star rating or write a nice review, it really helps.

Deepica Mutyala knew she wanted to start a beauty brand at 16 years old. After a viral video gave her the opportunity, she went on to do just that. Mutyala is the founder and CEO of Live Tinted, a makeup company on a mission to champion beauty for all skin tones. Her products work on addressing skin concerns such as hyperpigmentation and dark spots, with a focus on making products for all shades. The brand is also known for its best-selling Huestick, which is an eye, lip, and cheek product that balances skin tone. At one point, it had a 10,000-person waiting list. Before founding Live Tinted, Mutyala worked at Victoria's Secret as an inventory analyst and Birchbox, where she managed brand development and strategy. On this episode, hear how Mutyala treated every day like business school and then took advantage of a unique opportunity to fulfill a childhood dream. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I am joined today by one of the most iconic and successful South-Asian beauty YouTubers and entrepreneurs, Deepica Mutyala. Deepica is the CEO of Live Tinted and is an all-around badass businesswoman. We get into her life story and why she pushes so hard to change the beauty standards for future generations.     If you want fresh, hydrated, glowy complexion in 2022, head over to www.theinkeylist.com and get your hydrating products now     Produced by Dear Media

On this week's episode we're still debating the whole "spoiled woman" thing (if you adore her, Dior her); Sade is embracing that "Cater to You" life (but only slightly); Glynn is having too much sex (is that a thing?); and Chelsea has a brand new glow (courtesy of Dr. Eva Kerby).  Then, Sade and Glynn chat with Deepica Mutyala. Deepica is South-Asian beauty entrepreneur, businesswoman, and founder and CEO of Live Tinted, a multicultural community about beauty and culture. Mutyala launched Live Tinted, in 2018 as an inclusive digital community that explores diverse beauty for every shade in between. Live Tinted focuses on underrepresented people in beauty, and their personal journeys with culture and identity. Make sure to cop and support her amazing line of beauty products specifically crafted for melanated skin at https://www.livetinted.com/.  ****************** Make sure you're following your girls on IG @blackgirlstexting, and on Twitter @blackgirlstext1.  As always, please rate, comment and subscribe to Black Girls Texting on Spotify, Apple Podcasts or wherever you listen to podcasts, it's really important to us as we continue to grow!   And if you want to see our lovely faces and WATCH this episode, head to our Youtube run up those views, and please like, comment, subscribe!  Want even more?! Go to Blackgirlstexting.com to subscribe to our newsletter and cop some merch! AND  Become a Patron at Patreon.com/blackgirlstexting for weekly bonus episodes, access to live events, exclusive merch and more of the group chat!!

Today, I sit down with one of the original beauty influencers, CEO and founder of Live Tinted, and my dear friend, Deepica Mutyala. We discuss colorism and representation in the beauty industry, leaving the corporate world to start Live Tinted, and how the Today Show changed her life. I hope you will enjoy this episode of Founded Beauty and if you do, please share it with a friend who you think will love it too.Founded Beauty is available on all podcast platforms and we release new episodes every Monday and Thursday so be sure to follow the podcast to be notified. We really appreciate every single listen, share, and review. It goes such a long way and helps us reach new listeners. As a little thank you, I will be hosting a giveaway each week on my Instagram channel (@mehta_a) where you can win some exciting goodies. Follow Akash and Deepica:Akash Mehta: @mehta_aFable & Mane: @fableandmanewww.fableandmane.comDeepica Mutyala: @deepicaLive Tinted: @livetintedwww.livetinted.com For more information about Founded Beauty please visit: www.foundedbeauty.com#foundedbeauty See acast.com/privacy for privacy and opt-out information.

This episode of LOOKING UP features South Asian beauty entrepreneur, businesswoman, and founder of Live Tinted, a multicultural community all about beauty and culture, Deepica Mutyala. Take a listen to hear Dr. Deepika Chopra discuss with Deepica everything about rejection, identity, inclusivity, the mental impact of underrepresentation in the beauty industry, the emotional journey of being a first generation American, and so much more.  To purchase your own THINGS ARE LOOKING UP Optimism Deck of Cards please visit ThingsAreLookingUp.co For more BTS footage of this episode and any others follow @drdeepikachopra + @allthingsarelookingup Guest Details: @deepica Book That Has Changed The Way Deepica Lives Her Life: Think Like a Monk by Jay Shetty Produced by Dear Media.

[8:18] -  What does it mean to live life on your own terms? When you think of your own definition and relationship to "success", what does success look like to you? Komal and Deepica talk about how people can have different definitions of success, and how our own definition of success has changed throughout our lives and careers. [10:14] - When is it time to create a boundary with work? Komal shares what led her to draw a line in the sand when it came to her relationship to work and the expectations she had for herself, and how this experience completely transformed her life. [13:55] - Navigating our relationship to work and wellness:  Deepica shares about her wish to create space in her life to care for herself and continue to make the impact that she wants to make by having a sustainable relationship to work.[21:45] - What are some things that you have started doing to take care of yourself since the start of the pandemic that are now non-negotiables? Deepica and Komal talk about the small silver linings and moments of joy that they have found from this challenging time, and how being more mindful of these moments in our lives can help us find joy.[26:55] - How connecting to your "Why" can help you shift your relationship to work: Deepica shares about her "Why" for creating her brand LiveTinted, and the ways that her mission to fight colorism grounds her in her purpose every day and allows her to persevere.[30:04] - When we make decisions for ourselves because they feel right, we can unleash a domino effect: How showing up for your life as fully as you posssibly can, and as rooted in your identity and needs as possible can have a bigger impact that you can imagine.

Sandy Kaur Gill (SKG) better known as @TheSandyLion is a stylist and image consultant with the simple goal of helping people look and feel the best about themselves.   She has clients from all walks of life, from helping celebrities on the red carpet, helping you look great for date night, to helping you re-vamp your closet to feel like a new you. She has worked closely with public figures including Lilly Singh, Beena Minhaj, Deepica Mutyala, Utkarsh Ambedkar (at the Oscars!) Nabela, Salone Monet and Humble The Poet.   Sandy has worked with notable brands including Nike, The Raptors, Neostrata, Apple, Swimco and Hayley Elsaesser. She also works as an elementary school teacher in Brampton, and has partnered with organizations to help spread access to education to girls around the world.   Sandy creates content online with the goal of helping others find confidence within themselves and look stylish within a budget. She promotes creativity over couture. She also released many of her own creations including a line of Sandy-Suits (featured in many publications, runways and events), and Commissioned Wearable Artwork, head-wraps and handkerchiefs, Hip Hop tops and a children's book titled "Reading All Around the World" which she wrote and illustrated.   Checkout Sandy here:  https://www.instagram.com/thesandylion/  Sign up to do a FREE Vipassana Course Right Now:https://www.vipassanaonline.com Connect with us @ Instagram: https://www.instagram.com/the_yogi_lab/ Facebook: https://www.facebook.com/theyogilab LinkedIn: https://www.linkedin.com/company/yogilab Website: https://www.yogilab.com Online Courses: https://www.yogilab.com/online-courses/  

Sara talks to CEO + Founder of LIVE TINTED Deepica Mutyala about forging new paths for inclusivity and representation in the beauty industry, freezing her eggs and not her options despite cultural taboos and how transitioning from influencer to CEO taught her the difference between being “liked” and being respected.

You’ve heard it time and time again on this podcast: That influencer marketing not only works, but could be the key to unlocking massive business potential for your eComm business. Influencers have the power to take a product – or an entire brand – from unknown to a trending topic product overnight. And sometimes, the community that they build is so valuable, it creates a jumping off point for a business of their own. That’s what Deepica Mutyala did when she launched LIVE TINTED. On this episode of Up Next in Commerce, Deepica takes us through how she progressed as an intrapreneur at BirchBox before she took the plunge and set out on her own journey. And it all started after one beauty video that she made went viral on YouTube. Deepica explains how she went about building a community based on a mission to bring more diversity to the industry, and how she’s been able to tap into that community to create content and launch a successful business with products designed specifically for her community. Plus, Deepica reveals some of the advice she got from her investors and mentors like Bobbi Brown and Andy Dunn. Enjoy this episode!Main Takeaways:Deprioritize the Big Channels: It’s okay to deprioritize big marketing channels such as Facebook in order to explore and engage with users elsewhere. Facebook will always be there, but you might catch lightning in a bottle if you are willing to adapt and explore new platforms. It’s Not a Dirty Word: Influencers tend to get a bad rap, but the truth is that anyone can be an influencer, and that influence can be nurtured for the good of a community and a business. By tapping into the power of a community, growth becomes much more attainable.Start Where You Are: Intrapreneurship is an avenue you hear about less often, but is a strategic way for anyone with bigger dreams to learn the ins and outs of business. By embedding yourself in a business that works, volunteering to help in every department, making connections, and taking all of your learnings to build an initiative internally or on the side, you can advance as a true entrepreneur much faster. More Than A Check: Fundraising isn’t just about filling your bank account, it’s also about adding to your knowledge bank. Deepica tapped into mentors and investors like Bobbi Brown, Andy Dunn, Payal Kadakiam, Hayley Barna and others to learn from their experiences and invite them to be a part of her own growth. Tune in to the episode to hear some of the advice they each gave to Deepica!For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.---Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we’re ready for what’s next in commerce. Learn more at salesforce.com/commerce---Transcript:Stephanie:Hey everyone, and welcome back to Up Next in Commerce, this is your host, Stephanie Postles, co-founder at mission.org. Today, we're talking to Deepica Mutyala.Deepica:There you go, you nailed it.Stephanie:The CEO of a beauty brand, LIVE TINTED. Deepica, welcome.Deepica:Thanks for having me.Stephanie:How many times do people pause when they're like, "I'm about to botch your name, I know it, I know it, ah, there it goes?"Deepica:I mean a lot, but I appreciate the pause and effort to get it right, versus just blatant lack of attempt to try and get it right. So, I appreciate you trying. Thank you.Stephanie:Good. Yeah, thanks. Stephanie:So, I was doing a bit of research, as I always do on my guests, and I'm fascinated by LIVE TINTED. I mean, you have such a great story, so much stuff [inaudible] want to dive into, but first, I think it'd be fun to kind of talk through how you got here, your background, What did you do before you founded LIVE TINTED?Deepica:Yeah. So, I actually started my career on the corporate side of the beauty industry. In college, my first internship was at L'Oreal in New York, and post-college I had a brief stint at Limited Brands, which is now L Brands at Victoria's Secret, which is no longer there because they went bankrupt. So, I was there for a brief stint, but the whole goal and end game was to one day create my own beauty brand. I was that 16 year old girl who grew up in Sugar Land, Texas who said that... I was going to change the narrative of what I saw when I was going down the beauty aisles.Deepica:When I was a kid, I shopped at Walmart predominantly, honestly, that's where I shopped for beauty because, going to shop for beauty wasn't really a thing in my family's life, so when we were just getting groceries at Walmart, I would divert to the aisles and go look at makeup. And I would find myself not reflected in the ads, and I would also not see any foundation shades that worked for my skin tone. And I literally, remember telling my family at 16 that I was going to change that narrative one day, and everything I've done for my career since that point was to get me to starting LIVE TINTED.Deepica:So, it's kind of crazy being now back in Texas, like I was telling you earlier, that it's just really full circle being here, and finding doodles of me writing out what I thought my brand name was going to be, and talking to family members who are like, "It's just crazy that you're actually doing it." Because this is what I wanted to do. So then, after nine months at Limited Brands, I quit my job to take a risk on a startup called Birchbox, which at the time was the hottest tech company... Not even just beauty, but I think overarching, they created a whole category of subscription model that really created a whole new category.Deepica:And so, that was really cool, incredible experience working for two bad-ass female founders who, in my parents' eyes, were really okay with me working there, and taking a pay cut, and going for my dream, because the two founders went to HBS.Stephanie:Oh my gosh.Deepica:And so, they were like-Stephanie:I also read the quote from your... You were saying, "Oh, my dad all growing up would hand me a stethoscope," and then you would instead grab lipstick or something, and I thought that was really funny.Deepica:[crosstalk]. Yeah. It's kind of an Indian tradition where... There's this ceremony that happens... I think it's after your first 100 days, and we just did it for my nephew, where they put things in front of you [inaudible] like a book versus different things to see what you would gravitate towards. And instead of me gravitating towards anything that was in front of me, I was grabbing my mom's lipstick in her [crosstalk].Stephanie:In the purse digging over there.Deepica:Yeah, yeah, which is so funny, and crazy, and full circle now, but yeah, this was always the dream, and it's wild for me to look back and reflect. But I worked at Birchbox, and in true startup culture, you can create opportunities for yourself at a startup. And so, I made it very clear to the founders that I wanted to one day create my own beauty brand, and they gave me opportunities in the company to do that. Then, I had to do it a lot of the times, in my free time, it wasn't like... I still had to do my day job, but if there was projects that I could work on in my free time, I did it, because I saw it as Birchbox was my business school.Deepica:And they always said it as founders, right? But I truly felt it. I really felt like working there was an incredible network of really smart people, and I got to... Literally, you have an idea, you can test it, and just go for it. And so, I got to work on product development at Birchbox. I got to work on influencer partnerships at Birchbox. And when I did that, was my first time being like, "What is going on in this influencer world? And how much are these girls getting paid? What is happening?" Some random girl at Iowa getting paid this insane amount of money to do a YouTube video, and I was just like, "This is wild."Deepica:So, as I was doing that, was when I realized there was nobody who looked like me on YouTube creating content, and I kind of just saw it as a fun hobby. I was like, "You know what, Deepica? At the end of the day, you're not quitting your job, just do it on your weekends. And at the end of the day, all the people in your life that text you questions about makeup and things like that, you can just say, 'Go to my channel, stop texting me.'" So, really, I didn't think much of it. And so, January of 2015, I picked up my iPhone... Because again, I didn't know what I was doing video content wise, I had no clue how to... Ad revenue wasn't even activated. I didn't know.Deepica:And I picked up my iPhone and held it vertically instead of horizontally. The production, it was like I knew IGTV was happening before IGTV was happening. I did it in a vertical mode, and I used red lipstick under my eyes to mask dark circles... And people who are hearing this are probably literally so confused, but-Stephanie:I read that too, I was like, "Well, it'd be funny if I showed up with red lipstick under my eyes."Deepica:Oh my God, that would have been awesome. Yeah, no, I used red lipstick under my eyes to hide dark circles, and I guess that was crazy to 10 million people, because that video went viral, and yeah, has millions and millions of views.Stephanie:And it worked. For anyone who's like, "What did that look like?" I looked at the pictures and the video, it actually works.Deepica:Yeah. So, here's the deal, I basically... That was my biggest beauty concern my whole life, how to hide my dark circles? And it wasn't talked about, people didn't talk about it because it's such a specific problem to specific communities of people. And so, I just did the video that I had learned when I was on set one day, where a makeup artist was using a color corrector under my eyes, an actual product made for under your eyes, and I was like, "What are you doing putting red lipstick under my eyes." And she was like, "Oh no, it's a color corrector, it cancels out the darkness, so when you put on your foundation, you really can mask your dark circles, because you have extra pigments that require kind of additional correction." And I was like, "Well, what's the difference?"Deepica:My brain is always thinking about hacks and simplifying things, and so that doesn't change with my beauty routine. I want to always simplify things. And so, she basically, said, "Not much." And so, I filmed this video and it went viral, and when the video was at 4 million views, I got a call from the Today Show to come on to do the segment on air, and I quit my job that day. I kind of just had this moment of, this could be a cool 15 minutes of fame, or I could turn it into my dream career. [crosstalk].Stephanie:That's amazing. What did the founders say? Because I'm guessing, you had a pretty close relationship with them. I mean, they were letting you essentially, be an intrapreneur within their organization, and test things, and learn, and try, how did they feel about that? Because I saw that they were some of your first investors along with Bobbi Brown, which I'm like, "What? How did you get in front of her?" So, what was that process like leaving and getting them to invest afterwards?Deepica:Yeah, it was really tough. There's two co-founders, and they just had different mindsets, right? One of them was more like, "You are all on a Birch tree, and you're all acorns that will fall into the world." I remember she said... And she's the one that's currently an investor in my company, "I want to see you grow and thrive." And the other one, it's not to say that she didn't want the same thing, but she was really excited about me growing within the company. And listen, she had every reason to feel that way. She helped me get so many opportunities within the company to be able to create what I have been able to do today, and she gave me those opportunities, but it was more like... I was really close to her too, I worked more with her directly. So, of course, it was like one of those bittersweet things, but they're both incredible and really supportive.Deepica:But it was really scary to... I remember when I got... The day I got the email from the Today Show was when I pulled her into a room that day at 6:00 PM, towards the end of the day, and I just was like, "I feel like I have to go for it." And she gave me a really big hug and said, "She's really happy for me." But you could tell it was like a bittersweet thing, which I appreciated, because at the end of the day, that means she felt that I made an impact at the company.Stephanie:That's great. So, what was the Today Show like? Did you go on there and do a tutorial? Tell me a bit about that.Deepica:Oh my gosh, it was wild. So, my sister came on and was my model on air. So, she flew in from Texas. My dad was backstage sitting next to Kid Rock, which was hilarious. Picture this immigrant Indian dad who's like, "What is even happening? My daughter is on national television. And who is this guy with a beard and long hair, what's going on?" It was the moment where I realized that I was meant to do exactly what I'm doing in that moment. I was not nervous, I felt like that was... I was just meant to be there, it just felt that way. You know that Eminem song... What is it? Lose Yourself? You get one shot, one opportunity. I was listening to that backstage, and I literally felt like I had four minutes on national television to show people that a brown girl can do this.Stephanie:Mm-hmm (affirmative) Oh, that's great.Deepica:Yeah. I felt like I could be the Indian Hoda, and just be the next news anchor on the Today Show. I still feel like... I love doing live television, I think it's like... There is a beauty in the imperfections that come with it. And it was surreal, is what the word is, and incredible. And I remember after it was over... The hustle and bustle of live television is very real. The second the segment is over, they're like, boom, boom, boom, moving onto the next thing. And I was like, "That was so fun, let's do it again." Most people were just like, "All right, lady, we're moving on." But then, there was this senior producer who came up to me and she was like, "You should do it again."Deepica:And I was [inaudible] around, and it's so cool because my dad is in the background recording it, so I have all this on camera. But she just was like, "We can't believe it was your first time doing national television, we'd love to have you back regularly." And that was really cool for me, because everyone told me that when you go on national television, it's a cool moment in your life and you move on, and I feel like I proved the exact opposite, that if you have what it takes, you can make things happen for yourself. So, I became a regular doing beauty segments on the Today Show, and was a full-time influencer, which is a thing.Stephanie:Yeah, I saw that. That was one of the first things when I was looking into your bio a bit, and it's like, "Oh, Deepica is an influencer, and I think she's just signed a deal with WME." I'm like, "Oh." So, tell me, now you've got the status, and you're super popular, how did you think about capitalizing on that, and to get out of just being an influencer, and then being like, "I'm going to create my own stuff?"Deepica:Yeah. Well, here's the deal [inaudible] I never grew up saying I wanted to be an influencer or even be famous, but I did grow up saying I wanted to be a CEO and run my own business. And so, when you fall into something like this, it's very weird. But I think what got me through the years where I was just an influencer and didn't have the business side of it was, the end goal was the same. I wanted to change the face of representation for people who look like me, period. So whether that's in the media, or through my own beauty brand, the net goal was the same, and it still is the same.Deepica:And so, what I realized was, I had this opportunity to create a brand around myself that was really once in a lifetime, honestly. And I was just like, "I want to focus in on this and really learn everything I can about the beauty industry." Which at this point, I knew a decent amount. I worked at Birchbox, I had a lot of beauty brand contacts. And really, what I did was, after I quit my job, I emailed all my contacts and I was pretending to be my own assistant, and I was like, "Hello, I'm the assistant to Deepica Mutyala, beauty influencer with 10 million views, Today Show beauty expert, blah, blah, blah, blah, blah, blah, if you want to work with her, whatever."Deepica:And for every 100 emails I sent, I got one reply, and that one reply led to my first job where they asked me my rate, and I had no idea what to say. And then, when they said, "Okay," I realized, damn it, I could have asked for triple. You just learn as you go, and you're your own assistant, producer, editor, manager, agent, sometimes lawyer, which I don't recommend.Stephanie:Nope.Deepica:I'm like, "Bad idea."Stephanie:Yeah.Deepica:But you just learn as you go. And so, I think for me, what got me through being the girl who was waking up and taking selfies, and posting it for literally a career, I got paid to do that, was that I really saw a narrative in the beauty industry that didn't exist when I was growing up. There was no token brown girl, there was always... And even then, there wasn't really a token black girl growing up, that was still in the... Now, I feel like we're finally... It still has so, so much work to do, but I do think that we now have representation happening more than I ever saw growing up, but there still is this tokenism that happens where... I felt like for three years, as grateful as I am, that I've been able to work with every beauty brand under the sun, like a L'Oreal commercial to a Samsung ad that aired during the Golden Globes, and just any beauty brand I could have dreamt of.Deepica:I also realized there's plenty of people out there that deserve the shot to also do that, and there shouldn't just be one of me. There is not just one white girl on the campaign, why shouldn't there be more brown girls in the campaign, more black girls in the campaign? That experience as an influencer is what led me to launching LIVE TINTED as a community platform prior to launching the actual product itself. I didn't plan for that, again, being a community brand wasn't a thing growing up either, but it was lived in experience that truly inspired the idea that, before this launches with a physical product, let's create this united community where they dictate our future decisions.Deepica:And really, for me, honestly, I was craving a home where people were talking about things in the beauty industry that was not a thing, heavy topics like colorism. But then, other topics like facial hair, and things that you just didn't say. And so, we created this almost like collective home where every day we were just posting about faces that I felt like you didn't traditionally see being shown in campaigns. And it just started to organically grow into this very, very engaged community, which then at a point, I was like, "Let's create products for them, it's time." And that's kind of what led to our first product launch in may of 2019.Stephanie:Yeah. We had a really cool company on... Food52, same thing, they build up a huge community first, and then, afterwards, she was like, "Oh, it was only right to then start creating products to service that community." But my biggest question is always like, how did you build that community? How did you transfer the audience from TV to then go into your community? Or from Instagram, or YouTube, or wherever you were, how did you pull them in and get them engaging in a way where you're like, "They're here for the long haul and now I can move on to phase two of a product?"Deepica:Yeah, no, it's a good question. I think for me, I feel very grateful that those three years as an influencer, I created a community of people who felt very connected to me, because again, there wasn't a lot of brown girls doing this. And so, I felt like they would be ride or die for anything I put out into the world. But that is, to me, a huge responsibility, and it was like, "Okay, so now, if I create this brand, I don't want it to be about me, I want it to be about something so much bigger than myself."Deepica:So, if I had just launched it, which a lot of investors in the beginning were saying to me like, "Why do you have to create this community first and spend money on creating content as a community platform and things? You already have a following, create a product, show proof of concept, and build it out." I just didn't listen, and I felt really strongly that LIVE TINTED was bigger than my own identity, it was about a larger multicultural group of individuals coming together and finding common ground in industry where I felt like people were so divisive.Deepica:And so, I really wanted to kind of bridge that gap and create a really powerful, I think, warm home for people. Which, I think, a lot of brands are saying they're doing now, and it's awesome, right? I'm not hating, I think it's all for the greater good. But people are smart, and they can understand when some people are being performative versus not. And I feel very grateful that since day one, we've had values and core beliefs that we've... Of course, they evolve, but the core belief around diversity and inclusion is the pillar that has stood strong since the beginning.Deepica:And so, for me, on an actual tactical level, the first 20,000 followers, I would say, came directly from my following, from... I remember before we even launched it, I was trying to find photos of deeper skin brown women online, and it was virtually impossible. I was just searching and the team was searching, and I was like, "You know what? Let's use the power of social media." And I just posted on my Instagram, "I'm working on a project on stories, if you see any deeper skin melanated brown women, use #livetinted." I'm not even kidding, within minutes, the #livetinted was flooded with just tags. It was just like this community of women who have been thriving to be seen. They are just craving for this industry, who has neglected them, to pay attention to them.Deepica:So, when you ask, how I did it, sure, my following definitely helped do it, but what really did it was that there was just a natural need. These people didn't have another home, and they were excited to finally have it. And so, I also think that it grew from just being a South Asian Brown collective to being much larger. Because again, I talked about topics that were very specific to me and my life. I didn't force it and try to speak to something that I didn't know personally. And with that, I recognized colorism is not an issue in just the South Asian community. To be honest, I'm learning so much as we build this brand that... I had no idea, this is something that so many different cultural backgrounds face around the world.Deepica:And that actually, excited me, because I realized that there is an opportunity to create a brand with pillars that, like I said, unite people from all different cultural backgrounds rather than divide. And so, it just organically grew from there, just by talking about things that I lived in and experienced in my life.Stephanie:Yeah. That's very cool. So, how many people are in your community now?Deepica:Well, it's a tricky number, because I say 600,000 because I include my community as well. Because quite honestly, my whole brand has shifted to just LIVE TINTED stuff, Which I love. Yeah, we're a little over 600,000.Stephanie:Cool. And how do you think about keeping them engaged on the different channels? What are you doing now that's maybe different than when you started out in what? 2015, 2017?Deepica:I mean, yeah, because my brand started in 2015, and then LIVE TINTED started in 2018. But you have to evolve with the times. Perfect example is, hello, TikTok.Stephanie:Yeah. Actually, my favorite influencer is an Indian girl on there with her dad.Deepica:Oh yeah, she's amazing. I love her.Stephanie:What's her name?Deepica:Sheena? Is it Sheena? It's starts with an S.Stephanie:Yeah. She's so funny. But you never see her dad, it's always just his responses to things that she's doing. I've never seen her dad anyways in any of her videos. But she's my favorite. She's hilarious.Deepica:I'm obsessed with her. And yeah, I feel like there's this understood brown community bond where you're rooting for each other, because it's like, so many of us were told to be doctors and go down this traditional path. Yeah. One of my goals for the brand is to spotlight not your traditional beauty influencers, but people like her who are just creative creators. I think there's this incredible creative community that I've come across just from building LIVE TINTED that deserves so much spotlight. We have big plans to only continue to spotlight them in a bigger way as the brand continues to grow, Which I'm excited about. What was your question, again?Stephanie:[inaudible] Yeah. Okay. So, [inaudible] I like to derail things every once in a while, but back to saying... You said you had to change with the times, from what you used to do to what you do now, and you said, of course, TikTok, what are you doing today to keep your audience engaged? And how do you think about treating the different platforms different, [crosstalk] people right now are connecting with them best?Deepica:Well, I think, first and foremost, I don't try to pretend like I know something that I don't know. And so, luckily, at this stage in the business, bringing in an intern that's in college that can do TikTok for us, because I'm like, "Wait, what is this dance move? What's going on?" So, I think hiring subject matter experts is something that I feel like, finally, oh my gosh, because I've been just doing everything for the longest time that now, it's like, let's hire for people to do what they're good at.Deepica:But of course, you have to have a pulse and know what to even hire for, right? It's like, am I looking for an email expert? You have an X amount of budget, if you're going to focus in on email versus... Social versus paid versus all these other marketing levers, you know what makes sense? For example, for us, influencer is such a critical part of the business, because a lot of them are my personal relationships, but we need to continue to grow that network to the people... Just like the girl you just mentioned, there's a whole community of people that are continuing to create and build every year, and so, for me, it's about staying on the pulse and making sure you feel comfortable evolving with the times.Deepica:Facebook is still a powerful, powerful sales channel, for sure. And so, we do need to be relevant on there. But if you're a small team, and you have to pick and choose your efforts, for us, it's been deprioritized, and eventually, we'll get back there. But I'm way excited about LIVE TINTED impacting the next generation and helping them be a more tinted future, where everyone sees beyond the hues of their skin.Deepica:And so, I get really excited about tapping into a younger audience because they are the future of this entire industry, than going towards maybe an older audience. So, these to me, are just the little things you have to keep your mind on, what is your goals? What is the audience you think that you can really tap into? And what are they doing? And then, you decide your marketing leverage based on that.Stephanie:Yup. So, how are you thinking about tapping into TikTok then? I mean, you're mentioning partnering with an influencer who isn't a beauty influencer, but could still probably drive results. And I know earlier you said influencers, and you kind of cringed too in thinking about that. So, tell me a bit about, how do you partner with them? Does it work? How do you make sure that it works? All the details behind them.Deepica:Yeah. I cringed because I feel like the word influencer has been so like... It's been created into this like comedic relief for people, and I think that's what makes me cringe. But one thing that I feel really, really strongly about, is the value of these creators. I think of them as creatives that are just really changing the landscape of marketing. And I think that it's just the word influencer used to really make me cringe because I felt like it wasn't respected. And as somebody who went through being an influencer, and I still am an influencer, at the end of the day, [inaudible]... By the way, something people forget is influencers have always existed, they were just called celebrities before.Deepica:The definition is evolving and changing, and it's going to continue to evolve and change. If you have a platform and an audience, you are an influencer, you have an influence of some sort. And I think it's actually a really powerful thing, if you think about it, because it makes you realize, anyone can be an influencer, and it makes people empowered to use their voice. But the part that I get really excited about, like I said earlier, was this creative community, and how we can work with them. The same way I told you, these girls were just wanting to be seen. These creatives are just wanting to be seen, and they've never been given the opportunity to be seen. So, how is it that LIVE TINTED as a brand can tap into these people, and really invest time and effort as an internal team to search for these people, and work with them, and not go against the grain, and go against who everyone else is wanting to work with?Deepica:Listen, we're still a small company, so paid partnerships is something that I can't wait to be able to do. It's like, are you kidding? I went through it, I want to be able to do it for other people. So, we're working on trying to grow those relationships now. So, when we have a full budget in place, we support these, I would say, underdogs, versus going towards the people that everyone else was going to, because that's no fun.Stephanie:Yeah. And I mean, that's a big theme that I'm hearing too, is finding more of the micro-influencers who have a very engaged following, but they might only have a few thousand followers, versus a million, but those few thousand are ready to convert and really buy the products, and do the things that you're doing. How do you go about finding those people? I mean, it seems hard to have to go through TikTok and Instagram, and find people that might not show up on your feed right away, if you are kind of searching through all that.Deepica:Well, there's a lot of cool tools now that we've actually just invested in, which... Honestly, for me, my plan was to do it the old school way, of just investing the time, finding people, and I think, that to me, was the way to go, but there's supplemental tools, like there's this new platform... I sure don't know if it's new, it's new for us, called GRIN. And it's a way to manage your influencer partnerships and relationships, so you can actually have data and analytics to back up why you're doing certain decisions. And it's like, traditionally, in PR, you send products out, you hope somebody posts about it, who knows if they do? Tracking that is really... It's just a lot, so you need to have the manpower to be able to do it.Deepica:And now there's these tools in place that make it a little bit more scalable, which is really great. But I don't think anything can beat the just human aspect of finding a gem of a person and saying, "This is who I want to grow with." And I now, luckily, now that there's a team in place, I can spend my time doing those things, because, first of all, I truly believe that is the special sauce that comes from a brand, is those little efforts you put in that take time, that really set you apart from the others out there. I don't want to be the person who partners with the biggest TikToker, and not just because of the financial reason, which I think... I don't want to speak for other people, but I think a lot of times, the theme is to go to micro or nano influencers because of budget reasons. And to me, it's really exciting that they're untapped, and have a voice, that they're... You just want to continue to empower that voice, I guess.Stephanie:Yep. Yeah. I love that. So, how do you think about strategic partnerships, or when it comes to when you're getting investors? I mean, I'm thinking, okay, you have Bobbi Brown who is very big in the makeup space, what did that look like? Did you have that in mind when you partnered with her, like, "Oh, maybe you can kind of showcase my line along with your brand?" How does that work? And how did you think about picking strategic investors instead of just going with the first person who might give you money?Deepica:Yeah. That's actually exactly what happened too. So, I learned so much through my fundraising process, so it was my first time doing it, and what I came out of it realizing was, nothing is more valuable than experience, and that includes a cheque. I think I was taking people's cheque, but really, what I was taking was their experience, that's what I wanted to learn from.Deepica:And so, I had a couple term sheets where it was like one large cheque from one VC... Which, by the way, that whole process is a whole thing in itself. But I feel grateful to say that... I actually don't feel like I had as much trouble being a woman of color getting investors on board as much as I think I've heard a lot of my other girlfriends who are women of color, specifically, black women, which is just all sorts of messed up in its own, that... I feel very, honestly, grateful that I didn't go through that, but I also think it's really messed up that I didn't go through that as much. But that process has taught me so much in what I want to do in my future of... There's so much I want LIVE TINTED to do to help other women who want to create their own brands. But when I went through that process, I was like, "Wow, I really don't want one person this early in my business to dictate my decision-making."Stephanie:Yup.Deepica:You're learning so much in the beginning, and the last thing you want is for someone who knows nothing about your business, who just gave you a cheque, to say, "You need to go into this retailer, or you need to do this partnership, or grow this, or hire this person." So, instead, what I did was tap into a network of people who I worked my off to build my entire career, and tell them, "I'm launching my own brand, and you've been somebody who has been a mentor in my life in some capacity." And really positioned it as an opportunity to be a part of the growth of what I'm building. And I feel very confident about that. I still feel that way. I know and I feel very competent about what I'm building, and what the impact it's going to have on the world.Deepica:And so, I went to all of these mentors or just advisors in my life, and they put in more angel cheques, strategic angel cheques, really, just to get their advice. I'm learning from their mistakes. Andy Dunn from Bonobos, the other day, I sent my annual investor update, and he was like, "Just continue to focus on profitability, don't overspend on marketing, learn from my mistakes." I'm learning from all of their mistakes. Payal Kadakia from ClassPass, she would say, "Focus on your why, don't ever get distracted from the why." And Bobbi Brown, she was the first to tell me, "Go on a motherfucking date." That's what she told me to do. She literally, told me to go on it, and she used that word. So, that's why I said that, I apologize [crosstalk].Stephanie:That's okay.Deepica:But that's Bobbi for you. She is such a dope woman. She is no BS. She told me, she was like, "At the end of the day, you will succeed because that's who you are, but you don't want to look back and wonder, what was it all for if you don't have someone to share it with?" And so, maybe that's a part of the reason I came back to Texas, and I'm kind of taking a step back and zooming in on things. But they all give me different advice for their own nuggets of what they went through. And Hayley Barna from Birchbox, is now a partner at First Round Capital, she put in a personal cheque, and I feel like I could always call her to ask her about fundraising advice, because they've obviously raised so much money.Deepica:It's just truly invaluable to be able to talk to people who've gone through the mistakes and the wringer to say, "I'm thinking about [inaudible]..." I'll give you an example right now. Food52, I love what they're doing. You mentioned them earlier, I love what they're doing. I love the idea of a collective ecommerce shop where you're creating content to commerce. I think it's really smart. And I've gotten distracted in the past of wanting LIVE TINTED to also be that as a collective home for inclusive beauty. I wanted to create the next sephora.com that truly zoomed in and focused in on, you won't be on our site unless you are caring about inclusivity. That doesn't mean you have to be a POC owned brand, we will absolutely prioritize it more than most people do, but I had this vision.Deepica:And at the end of the day, I think the biggest, hardest thing for founders to remember is to stay focused, eye on the prize, and I think... That doesn't mean I don't want to still do it one day, but we have way too much momentum happening as a singular brand that I think I just have to stay focused. And these kinds of founders in my life, if I called them, and I'm like, "But what if we, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah." They will all pull me back and say, "All in good time, young grasshopper." [crosstalk].Stephanie:That's awesome. And I mean, that is the time when a lot of founders do kind of want to start seeing profit, want to go big, want to experiment a bunch of different areas, and I think that's really smart. And I also love Bobbi Brown's advice too. I mean, I love the personal aspect when you find people like that. Deepica:Another thing, on the Bobbi Brown thing, her specifically, we met through the DM.Stephanie:That's great.Deepica:Yeah. You can connect with anyone in the world, you have no clue what the power of social media... There's so much negative that comes with it, but there's so much positive. And I remember on my launch day, I was in New York City doing a ton of press, and I went to Jersey to meet with Bobbi Brown in person, and she was like, "Wait, your launch day is today, and you're here?" And I was like, "Yeah, you're Bobbi Brown." [crosstalk].Stephanie:I'm here.Deepica:Yes, of course, I'm here. Because to me, she was doing inclusive beauty before inclusive beauty was inclusive beauty. And as a Jewish woman who grew up in New York, I just find it to be so impressive that she recognized that... She sees it as like... Obviously, I care about making sure that everyone feels represented, that's how she sees it, and I feel like I wanted to learn from that person. I want to create my own Bobbi Brown cosmetics one day, and I feel like with her guidance, I'm well on my way.Stephanie:Yeah. That's cool. So, I mean, you have a lot of good mentors and investors. I mean, Andy Dunn is another good one. He actually was our first investor in our company too-Deepica:Oh, wow.Stephanie:[inaudible]. So, good people you got there. What is something that they're guiding you on right now for 2021? How are they kind of... I mean, Andy has Walmart, but he got to look at... He has a lot of things that he can see around ecommerce at Walmart. What are people like that saying right now? Like, "Hey, Deepica, you need to start preparing for this. Or we're seeing this shift at our company, so maybe you need to kind of pivot, or adjust, or do something different to be ready for this new world." Anything high level like that?Deepica:I think the biggest theme and general advice, is slow and steady growth for the win. And that's very different from what I was told when I was first fundraising in 2018, it was all about the next billion dollar unicorn company. And I have a couple of people who were unicorn companies, Payal Kadakia as an investor, and it's like, they are all also advising me like, "Just don't get caught up in the noise, don't get caught up in the quick turnaround story." And the more I'm seeing what's happening in this bubble, that's kind of bursting, it's like, "I'm so happy that we didn't take on a ton of funding, we're growing slow." And I'm going through the fundraising process right now for our Series A, and the reality is that we don't need to fundraise right now. It's this back and forth of like, we're doing really well and we can go really slow.Deepica:But at the same time, like you said, Andy is with Walmart, and one thing we're exploring right now is retail partnerships. And so, one thing that I think is very apparent now is, it's a very different ecommerce and D2C climate than it was five years ago, as we know. And I think the idea of being omni-channel, it's not an option. We have to be omni-channel to also beyond just like the business and the metrics, because myself being, again, that 16 year old girl who dreamt of having her own beauty brand, it's about impact too. And I want my physical products to be able to be touched and held by people who are in store. And again, go down those beauty aisles and actually see yourself represented. And I feel like we're the brand that needs to do that in a big way.Stephanie:Yes. Beauty feels hard to me though from ecommerce. I mean, I'm just thinking about... I went to Tarte, which is of course, a beauty website, and I was ordering things on there, and it still feels so hard to figure out what you need to buy based on your skin tone. And it's asking me all these crazy questions, which you're probably like, "Yeah, those are obvious ones." Like, do you have a pink with a yellow undertone there?Deepica:Undertone.Stephanie:I'm like, "I..." And it literally has 50 options, and I'm like, "I don't know, am I pink? Am I yellow? Am I green? I'm not really sure." So, beauty feels hard. I mean, I know obviously, being in retail, being in person is important, but during this time right now, where that's been a little bit harder, how did you think about adapting your ecommerce experience in a way that people could know what they wanted, or what was meant for their skin? It just feels so hard.Deepica:And it is really hard. That's totally true. We're actually going through a site revamp right now, and it's all going to focus on community, which I know is such a buzz word. But the best thing we can do is tap into all these people who, again, have been just dying to be seen and be featured. And they're not like the person with all this following, whatever, this massive following. And to me, what we can do is... The best marketing tool we have is them, and see them, the product, have them create the content, have them be the things we feature on our website, so people like you can go directly to the site and see themselves and say, "Oh, well, I look like her." It just helps.Deepica:I think Rent the Runway is the first example I saw of a company that... I remember shopping it and picking a dress, because I saw girls who had my body type, and I was like, "Oh, well, she..." All the reviews, I think it was [inaudible] that they used on their website that is really great customer review experience. And I remember when we created livetinted.com, I wanted to use [inaudible]. So, we do for our review system, because I wanted it to feel really real, a yelp kind of situation where you're truly feeling like you trust that person telling you which product works for you.Deepica:So, it's tough, but there's tools and ways to make it better. And I think just leaning into people and humans, and having them be a part of the experience, and creating a really strong customer service experience so they want to meet that review, is all important.Stephanie:Yeah, that's great. I also think that technology is evolving to a place now where... You should be able to have your face in front of your camera, and take a picture, and then be like, "Here's exactly what would go best with your skin tone or something."Deepica:It's getting there, and there's apps and stuff too where you can do that, but lighting is such a factor. We're getting there, but with beauty, it is tricky. And I think all the tools I've seen this far, none of them have worked for me. That was one of the business ideas I wanted to do in college, I was like, "It's just too hard to shop for beauty online." We'll get there though.Stephanie:Yep, I think so, too. All right. So, let's shift over to the lightning round. The lightning round is brought to you by Salesforce Commerce Cloud. This is where I'm going to ask you a question, and you have a minute or less to answer. Are you ready?Deepica:Yeah, sure. Okay.Stephanie:All right. What one thing will have the biggest impact on ecommerce in the next year?Deepica:I would say new ways of leaning into people and community. Yeah. I just said that, but we're currently revamping our ecommerce site, and the biggest thing we're focusing it on is people and experience, and tapping into the human aspect of what people are looking for when they're buying something, which is as emotional as a color corrector to solve their dark circle issues. And so, I think if you continue to focus in on people, community, how they can drive purchase decisions, you'll thrive in the ecommerce world, especially in beauty where things are very... You want to see yourself reflected.Stephanie:Yep. I love that. What's the nicest thing anyone's ever done for you?Deepica:Wow. Is this personal or business? I mean-Stephanie:Whatever comes to mind, whatever you want.Deepica:This is the first thing that comes to mind, because we just talked about it. You should always value every person you meet in life, because you never know where it's going to lead, and come back, and connect, and help you in the future because... I didn't work directly with Hayley at Birchbox, but when I quit my job for her to... She introduced me to XFactor Ventures, which is our first VC that came on board, that gave us our first cheque, which then created a ripple effect that made other people think we were legit, that created another ripple effect. And I think that confidence in somebody who only... I worked with her but at a very bird's eye view and stuff, and so it's kind of like... I'm so grateful for that. And not just her, just generally, I think, when I think about the people who have taken the bet on me, I think it really makes me feel like I'm here for a reason, and I have shit to get done.Stephanie:Yep. That's great. What ecommerce tool are you most excited about right now?Deepica:Right now, it's GRIN, that's the one that we're literally doing trainings on right now. We're really trying to optimize. I think the influencer partnership space is something everyone's trying to figure out and find a way to scale, and I'm hoping and hopeful that GRIN can help us do that.Stephanie:Yeah. Wow, that's awesome. We will check that out also. If you were to have a podcast, what would it be about? And who would your first guest be?Deepica:Well, I'm working on getting this started, but it's going to be... It will be called Hue To Know, which was... Instead of [inaudible] To Know, Hue To Know.Stephanie:Yeah. I like that. That's cute.Deepica:And we had a whole video series for LIVE TINTED when we were just a community platform, where we interviewed people, they came on, and they talked about their identity and culture, and it was all these... To me, they were dope creatives, again, people that you should know about that you may not, like a black Muslim rapper, or a gender nonconforming South Asian artist. And these people who were like, "I'm going against the grain and creating a path for myself, and living tinted." That's really, to me, what that means, and what LIVE TINTED stands for. So, I want to bring them on as a guest, and create it into a podcast form. And my first dream guest would be Meghan Markle, because I think she's incredible.Stephanie:That sounds great. Well, if you need help getting off the ground, you know who to call.Deepica:Great. Okay. Cool. Yeah.Stephanie:All right. And then, the last one, what is your favorite business book where you often go back and think about it, or read quotes from it, or whatever it may be?Deepica:Man, I wish I had it so I could show it to you right now. This was a pile recommendation. It's called Financial-something, Financial Terms... Financial... I'm going to have to find it and send it to you.Stephanie:[crosstalk].Deepica:Yeah. But she told me... Before you go into fundraising process, as a person who's never done it before, there's a lot of terms that get thrown around, like convertible notes, and cap tables, and all this stuff. I didn't know what I was doing, so she was like, "It's going to feel like you're reading a dictionary, and it's going to be dense, but you want to be able to walk into those meetings with full confidence, and I highly recommend that you read it." And so, I have to look for the book and find the name. There's a lot of different terms in there, so I'm blanking on the title itself.Stephanie:Yeah. I think there's a good book that it reminds me of called Venture Deals by... I think it's Brad Feld-Deepica:That's what it was.Stephanie:Oh, is that what it is?Deepica:Damn it, it was Venture Deals. You're right. Yes. Yes.Stephanie:Okay. Well, [inaudible] because I'm like, "That's a good one too." Where I remember-Deepica:That was it.Stephanie:... when we were thinking about raising money, I'm like, "All these terms, I don't know what they are. Pre-money, post money, cap table. Oh my God, what are we talking about?" So, that's a good book for anyone raising money right now.Deepica:That was it. Mm-hmm (affirmative).Stephanie:Awesome. Well, thanks so much-Deepica:[crosstalk] But it's a good book, but yeah.Stephanie:Yeah, yeah, yeah. It's a good book. And then, after you read it, you're like, "Okay, I'm done with that for a while." Awesome. Well, thank you so much for joining the show. It was so fun having you on. Where can people find out more about you and your work?Deepica:Well, I'm obviously, going to plug LIVE TINTED first. LIVE TINTED is L-I-V-E T-I-N-T-E-D, livetinted.com. @livetinted all on social. And then, you can also follow me at @deepica, D-E-E-P-I-C-A on all social outlets.Stephanie:Amazing. Thanks so much.Deepica:Thank you for having me.

Deepica Mutyala is a South-Asian beauty entrepreneur and founder and CEO of Live Tinted, a multicultural community about beauty and culture. She is best known for a viral YouTube video in which she covered her dark under eye circles with red lipstick released in 2015. Deepica founded and launched Live Tinted, a digital platform and a beauty product line that explores diverse beauty and creates products for “every shade in between”. The platform gives voices and story tells for underrepresented individuals and features their personal journeys with beauty, culture and identity.     Follow Marianna instagram.com/marianna_hewitt   This week’s episode is sponsored by:   & Other Stories: code MARIANNA for 15% off your entire order on Stories.com  This offer is valid in the United States only.   The Nue Co: Visit thenueco.com and get 20% off with code MARIANNA20   Produced by Dear Media

Deepica is a vibrant, charming, inspiring woman to say the least. She’s a South-Asian beauty entrepreneur, who’s career took off after a video went viral of her using red lipstick to cover dark circles under her eyes - a trick specific to her skin tone, which instantly resonated with millions of people.  Growing up in Texas, she was a far cry from her blonde-haired, blue-eyed peers, and spent years dying her hair and wearing contacts. So of course, it became Deepica’s dream to see women who look like her represented in the beauty industry. She became a beauty blogger while going to school and working, and started Live Tinted as a diverse online community, which, after a year, became clean, vegan and cruelty-free beauty brand. This was such a fun conversation, I just absolutely fell in love with her and cannot wait to see what her future holds. Very excited about this episode, please enjoy.   Produced by Dear Media

Deepica Mutlaya’s fame began with a video gone viral, only the second one she’d ever published on her YouTube channel, in fact. Her tip to use lipstick to even the tone of under eye circles left over 10 million women astounded that they hadn’t heard of this beauty trick before. After years of seeing no women of color represented as beauty influencers, Deepica already had her hopes set on starting her own company, and when her 15 minutes arrived, she took full advantage. Live Tinted wasn’t born overnight, however. Deepica took time to learn, taking advantage of the many opportunities that arose, before combining newfound knowledge with her previous business experience to launch a beauty company that celebrates skin tones all across the spectrum. With a combination of patience and perseverance, Deepica has proven that you don’t need a lot of products to have a successful company, what you need is equal representation. Thanks for listening! We love our listeners! Drop us a line or give us guest suggestions here, or visit https://anchor.fm/superwomen/messages on your desktop or phone to leave us a voice memo! Follow Superwomen on Instagram. Big Ideas Using your 15 minutes of fame in a way that can launch a dream career and create longevity. The power in authentically sharing your own story that creates trust in your brand. Why boot strapping can be much more beneficial than venture capital. Guest Website Live Tinted --- This episode is sponsored by · Indeed: With over 250 million unique visitors every month Indeed strives to put job seekers first. www.indeed.com/podcast Support this podcast: https://anchor.fm/superwomen/support

Adios 2020 — we’re exploring the Art of the Pivot (because God LOLs at plans). Zuri gets personal and reveals the “idealized” career path she pivoted away from (you’ll never guess) — and the joy of checking your ego so life can carve an unexpectedly awesome thing out for you. Z also goes one-on-one with Deepica Mutyala, CEO + founder of beauty brand, ‘Live Tinted’. And make sure you stay ‘til the end for our exclusive Giveaway + this week’s ‘Party Trick’: 7 Signs You Are Ready For A Work-Life Pivot. During our chat, Deepica opens about what it took to build her beauty brand; owning what made her different, instead of being ashamed of it; the life-changing moments that made her decide to pivot, and how she pulled the moves off. From turning 30 (and gasp! not being married, with 3 kids — the horror!), to the trials of dating in a global pandemic, and Deepica gets vulnerable about her egg freezing journey. We're diving deep y’all! Let’s go! xx Notes: Deepica Mutyala is the founder & CEO of Live Tinted and a renowned South Asian American beauty entrepreneur on a mission to champion multicultural beauty through community, conversation, and products. Mutyala aims to dismantle colorism with the collective voices and power of the Live Tinted community. Deepica currently resides in Sugar Land, TX. Live Tinted has been recognized in today’s top business and beauty awards, including ELLE Future of Beauty, Allure Best of Beauty, The Oprah O-wards, and more.  Read the Shownotes for the full list of resources + links from today’s episode. The Giveaway ends Sun Jan 10, 2021, @ 11:59p ET Follow @ZuriHall and @HotHappyMess on Instagram to keep the good vibes going. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

In this episode, Jay, his wife Thara & Woody are joined by Deepica Mutyala a South-Asian beauty entrepreneur, businesswoman, founder & CEO of Live Tinted. As they discuss how one viral moment can change your life, the challenges and rewards of being a brown women in business and how we can ALL take pride in our communities and Live Tinted!

In this episode, Jay, his wife Thara & Woody are joined by Deepica Mutyala a South-Asian beauty entrepreneur, businesswoman, founder & CEO of Live Tinted. As they discuss how one viral moment can change your life, the challenges and rewards of being a brown women in business and how we can ALL take pride in our communities and Live Tinted!

It's here guys. Election Day 2020.  I thought it would be a good time to understand more about South Asians and voting here in the US and the numbers that we need to know. Here is my interview with the  co-hosts of the South Asian Block Party for Biden/Harris, DJ Rekha and Rajan Shah.  This is part one of my two-part series.https://iwillvote.comhttps://www.southasiansforbiden.orghttps://www.southasianwomenforbiden.comhttps://chhayacdc.org       

It's about to be a party on TGL with our good friend, beauty expert, and entrepreneur Deepica Mutyala! Deepica's come up story will inspire anyone who aspires to break the mold. Plus, Sazan and I are sharing about our big launch that happened this week! Make sure you sign up for our news letter if you haven't already. It's about to get GOOD!! Sign up for our newsletter! StevieandSazan.com

Deepica Mutyala is here to talk about her beauty brand Live Tinted, a beauty movement to dismantle colorism and celebrate diverse beauty! After going viral on YouTube for using red lipstick to correct her under eye circles she is now Live Tinted's founder and CEO. She shares and discusses with the Ladies the difficulties in growing up without representation of WOC in the beauty industry or media and what impact is had on them. Thank you to our sponsors! Caldrea - Get free shipping on orders of $50 or more at caldrea.com. Native - Get 20% off your first purcahse at nativedeodorant.com using code LADIES.

'I would see not just in American media, but in Indian media, which actually hurts me more, that fair was considered beautiful. And it was the only thing considered beautiful. I felt like I had to look like that to ever be accepted or thought of as beautiful or to find friendship or love. I love my skin colour so much now that I really, really want girls, men, anyone growing up today to recognise that.'Deepica Mutyala knew from a young age that she would shrug off the expectations place on her and instead forge her own path. That vision - combined with a steely determination and courage to follow her gut instinct - propelled her up the career ladder which started in Ohio working at Victoria's Secret, and sees her currently at the helm of the community and cosmetics company, Live Tinted.In today's episode, we talk about how she has achieved so much so quickly, what the cost of working at that intensity is, how her parents responded to her not taking the route they'd hoped she might when younger, and why she decided she had to leave New York.Beauty Full Lives is hosted by Madeleine Spencer, produced by Charlie Jones, and with artwork by Sung Lee. See acast.com/privacy for privacy and opt-out information.

You might remember a YouTube video from 2015—where Deepica Mutyala demonstrated how to cover undereye circles using red lipstick. It now has over 10 million views, and Deepica has turned its success into a growing brand called Live Tinted. This week, Deepica sits down with Bobbi to talk about how she turned a viral video into a movement about inclusivity in the beauty industry. Deepica also turns the tables on Bobbi and asks for advice that can help anyone trying to break into the beauty business.   For more from Deepica, visit her on Instagram, YouTube and livetinted.com. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

Beauty Buzz Special Episode with Deepica Mutyala, Aysha Abdul, Phylis Ellis, Bahar Niramwalla, Vasanti Cosmetics, Alia Youssef and Mehnaz Ahmed. See omnystudio.com/listener for privacy information.

Deepica Mutyala is a South-Asian founder and CEO of Live Tinted, a multicultural community about beauty and culture. She is best known for a viral YouTube video in which she covered her dark under-eye circles with red lipstick. Within days, Mutyala was featured on The Today Show and The Dr. Oz Show. Fast forward to today, Deepica Live Tinted is now a beauty brand best known for its hue sticks. Deepica and Yola discuss growing up as first-generation immigrants in the middle of America, how Deepica broke traditional beauty standards with her community on Live Tinted, work-life balance and the challenges that come with being a South-Asian female entrepreneur. Live Tinted's newest hue stick shade "Free" is out now!       Connect with Yola Robert: @yolarobert   Find the pod: @isuckatlifepodcast   Produced By Dear Media

Starting off this season, we dive into a topic that’s touched us all: Desi-American pop culture! Listen in to learn more about the kinds of things that we were listening to, reading, and watching as we grew up that explored South Asian-American identity in whatever way it might be. Among our recommendations name dropped in this episode, we have:- Bend it like Beckham (2002 Movie)- Born Confused, by Tanuja Desai Hidier (novel)- A Great and Terrible Beauty, by Libba Bray (novel)- The Namesake, by Jhumpa Lahiri (novel and 2006 movie)- Deepica Mutyala, CEO of Live Tinted (@deepica)- Hari Kondabolu (Comedian, @harikondabolu)- 2 Step Bhangra by Kashif & The Bilz (record)- Penn Masala (artist)Others we discussed in this episode include: Aziz Ansari, Jus Reign, Mindy Kaling, Lilly Singh (Superwoman), Russell Peters, and the ever infamous Apu.Happy Listening from SASMHA!

In this episode of Tag Me Podcast, we’ll be learning social media tips from Beauty Influencer & Beauty Brand Owner, Deepica Mutyala. She will be sharing how she became a beauty influencer and how she uses social media to build a community-driven brand. If you are interested in learning how to build a brand on social media, tips on connecting with your digital community, advice for working with brands as an influencer, and other social media tips - stay tuned. Deepica's Social Media:Instagram @deepicaYouTube Deepica Mutyala*I love this YouTube video she made about her YouTube journey & future plans: https://www.youtube.com/watch?v=yntEWfYsWesCONNECT WITH US ON INSTAGRAM: https://www.instagram.com/tagmepodcast/

Fashion & Beauty Special with LiveTinted CEO Deepica Mutyala, facial plastic surgeon Dr. Ashlin Alexander, stylist Truc Nguyen and PR Director Jessica Panetta. Guest host: Banglez boutique owner Malinda Chohan. #ontheradar: JLO & Versace, Superbowl halftime show, BoF500 cover stars including Dapper Dan and more. See omnystudio.com/listener for privacy information.

On this episode of On Purpose, I sat down with South-Asian beauty entrepreneur, the founder and CEO of Live Tinted—Deepica Mutyala.Deepica shares what it takes to start a multicultural community about beauty and culture. We cover everything from harnessing work ethic during your off-hours to dealing with perfectionist tendencies.She also shares what it’s like to grow up with immigrant parents, and how that shaped her career from a young age. Tune in to this conversation to learn more about Deepica and her uniquely profound perspectiveA Word From Our Sponsors:RIGHT NOW NetSuite is offering you valuable insights with a FREE guide – “Seven Key Strategies to Grow Your Profits” at http://NetSuite.com/JAYJoin our Wix website competition by creating a free website at https://wix.com/go/JAY Email submissions to wixlovesjay@gmail.com Get 20% off a yearly premium plan with code "JAY20"Try ShipStation FREE for 60 days without even entering your credit card info when you use promo code PURPOSE visit https://ShipStation.com click on the microphone at the TOP of the homepage and type in PURPOSEGo to https://VinceroWatches.com/JAY and use code JAY15 to save an extra 15%

On this episode of On Purpose, I sat down with South-Asian beauty entrepreneur, the founder and CEO of Live Tinted—Deepica Mutyala. Deepica shares what it takes to start a multicultural community about beauty and culture. We cover everything from harnessing work ethic during your off-hours to dealing with perfectionist tendencies. She also shares what it's like to grow up with immigrant parents, and how that shaped her career from a young age. Tune in to this conversation to learn more about Deepica and her uniquely profound perspective

On this episode of On Purpose, I sat down with South-Asian beauty entrepreneur, the founder and CEO of Live Tinted—Deepica Mutyala.Deepica shares what it takes to start a multicultural community about beauty and culture. We cover everything from harnessing work ethic during your off-hours to dealing with perfectionist tendencies.She also shares what it’s like to grow up with immigrant parents, and how that shaped her career from a young age. Tune in to this conversation to learn more about Deepica and her uniquely profound perspectiveA Word From Our Sponsors:RIGHT NOW NetSuite is offering you valuable insights with a FREE guide – “Seven Key Strategies to Grow Your Profits” at http://NetSuite.com/JAYJoin our Wix website competition by creating a free website at https://wix.com/go/JAY Email submissions to wixlovesjay@gmail.com Get 20% off a yearly premium plan with code "JAY20"Try ShipStation FREE for 60 days without even entering your credit card info when you use promo code PURPOSE visit https://ShipStation.com click on the microphone at the TOP of the homepage and type in PURPOSEGo to https://VinceroWatches.com/JAY and use code JAY15 to save an extra 15%

Deepica Mutyala stops by my show Dream Big to talk about her new cosmetics line Live Tinted and how she wants to disrupt beauty with diversity.

Live Tinted founder Deepica Mutyala joins the gang to discuss why inclusive beauty is more important than ever, plus all the details on Alessandro Michele's wildly disruptive Gucci Beauty lipstick campaign. Learn more about your ad choices. Visit megaphone.fm/adchoices

We are often asked what balance looks like for us, and honestly, we don’t know!  There is an incredible plus balance looks different to every person. We were part of an event put on by us, Youtube, and Dermalogica on International Women’s Day, surrounding the topic that balance is BS. Achieving balance in life is such a trendy thing to talk about, and at this event, we sat alongside other amazing women to debunk the idea of balance. The panel featured Danika Brysha, Sara Tan, Deepica Mutyala, and Jane Wurwand. Each woman offered so much value and insight to business, entrepreneurism, and this idea that balance is BS. We are so excited for you to give this episode a listen.   We also talk about…   Defining milestones for Jane What led Danika to the creation of Model Meals Deepica + Sara on creating boundaries The unsexy side of entrepreneurism and business Different missteps and mistakes we look back on How everyone balances work and personal life Advice for female founder just starting out     Find more to love at almost30podcast.com!   Resources: Follow each panelist on Instagram: @danikabrysha ; @saratan ; @deepica ; @janewurwand Danika’s self-care checklist   Upcoming Events: March 26th: Rachel Rosen Event College Tour: Email events@almost30podcast.com    Hotline : 1 (424) 272-1853   Sponsors: Article | www.article.com/ALMOST30 for $50 off a purchase of $100 or more HUM Nutrition | Use code ALMOST30NATION for 15% off at humnutrition.com Silver Fern | Use code ALMOST30 for 20% off your first order at silverfernbrand.com Robinhood | Robinhood is giving listeners a FREE stock like Apple, Ford, or Sprint to help build your portfolio! Sign up at almost30.robinhood.com The Almost 30 Podcast is edited by Podcast Masters

Beauty expert, founder of TINTED, and all around amazing human Deepica Mutyala joins me for this week’s episode. We’re answering your questions and offering our best advice on coping with work stress, discovering your dream, finding love while living a rootless lifestyle, and navigating cultural appropriation issues.   Connect with Deepica: Instagram: @deepica / @livetinted Twitter: @deepicam YouTube: Deepica Mutyala Website: livetinted.com   Connect with me: Instagram: @chinaealexander / @presssendpodcast Twitter: @chinaealexander / @presssendpod YouTube: Chinae Alexander Website: chinaealexander.com / presssendpodcast.com

Deepica Mutyala is one of my greatest friends and soul sisters. With hundreds of thousands of followers on Instagram, she's adored by people all over the world and I know you're going to adore her as well. Deepica includes a layer of truth in everything she shares on social media that can be difficult to find these days. She talks about mental health, her ups and downs with being an influencer, social media, and following her dreams, and how her family has been an anchor for her through the entire process. In this episode, we're going to discuss Deepica's journey that includes building a platform that challenges societal norms of beauty and some of the personal and professional challenges she's experienced along the way.   To learn more, visit the show notes.   Want to continue the love-fest? Follow me on Instagram!

On tonight's episode Good Mom's are joined by Deepica Mutyala, Founder of @tinted. Join them as they discuss South East Asian societal standards, her platform geared towards Women of Color, cultural appropriation and more.@tinted@deepica@goodmoms_badchoices For information regarding your data privacy, visit Acast.com/privacy See acast.com/privacy for privacy and opt-out information.

Welcome to the WorkPartyTour minisodes. In this minisode we’re bringing the party to you straight from the WorkPartyTour stage with Deepica Mutyala, Founder of TINTED. Whether you’re running the show or balancing your side hustles, stay tuned for the real-talk business advice you need. Be sure to follow the party on social @workparty and get the latest updates at workparty.com   Guest Information:   Deepica Mutyala: https://www.instagram.com/deepica/ TINTED: https://www.instagram.com/TINTED/   Host:   Jaclyn Johnson: http://jaclynrjohnson.com/ Instagram: https://www.instagram.com/jaclynrjohnson/   Episode Resources:   WorkParty.com createcultivate.com

Wobble, a podcast about happiness and body confidence. Because we ALL Wobble.Presented by Jules Von Hep and Sarah PowellOn this episode of Wobble Jules spoke to beauty goddess and #LiveTinted founder, Deepica Mutyala. Deepica shot to fame when her video about dark circles went viral and launched a career as a YouTuber and beauty expert. In this chat she tells Jules about the industry, her responsibility to represent and the guiding influence of her dad. In association with Isle of Paradise. ***For information about all kinds of mental health then please visit Mind, the mental health charity See acast.com/privacy for privacy and opt-out information.

Episode Notes We all know the struggles of finding the perfect shade of makeup. The beauty industry in the United States is tailored to people who don't quite look like us. So, in a culture that doesn't know how to help us figure out our own style, how do we know ourselves? For this very reason, we see more people of color coming up as style & beauty bloggers. Our guest on this episode, Deepica Mutyala, broke into the industry with a viral video on how to mask under eye circles with red lipstick. Since then she has quit her steady job & jumped head first into following her dreams. BIG thank you to Deepica for talking to us! Make sure to follow her on Facebook, Instagram, Twitter & YouTube for all the latest tips. Today's music is brought to you by Mandippal! Follow him @mandippal on Twitter, Instagram, Facebook & at mandippal.com Thank you to Brown Girl staffer Akansha. Read more on her segment on how to treat yourself on a budget here: http://citrusandgold.com/10-ways-to-treat-your-mind-body-o…/. You can also follow her on Twitter: https://twitter.com/citrusandgold

This month, hear the story of the Deepica Mutyala, a YouTuber, beauty guru and TODAY Show contributed. Hear how she got her start in the makeup world, how a viral red lipstick video changed her life, and how she parlayed that into a career on YouTube.