Podcasts about element451

In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with higher ed storyteller and communications strategist Kristin Hanson to unpack the strategic value of proactive storytelling. Together, they explore how colleges and universities can move from passive, transactional content to authentic, intentional narratives that deepen emotional connection, support enrollment and advancement goals, and highlight the real people behind the institution. If you're looking to elevate your storytelling game in higher education marketing, this conversation is your roadmap.Guest Name: Kristin Hanson, freelance writerGuest Bio: Kristin Hanson is an award-winning writer, editor, and communications strategist with 15+ years' experience working with higher education institutions, independent schools, marketing firms, nonprofits, and businesses of all sizes. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Welcome to The Culture Code: Leading with Diversity — Part 3: Women Leadership in Empowering Future Generations in Higher Ed.Christian Ponce sits down with Ray Martinez, VP and CEO of Archer Education, to unpack how AI and emerging technologies are disrupting and improving higher education marketing. With over 14 years of experience helping institutions like Tulane University and LSU Online elevate their SEO and content strategies, Ray offers deep insights into the tools, trends, and human-AI collaborations shaping the future of student recruitment. Whether you're AI-curious or knee-deep in ed tech tools, this episode breaks it down with both technical know-how and cultural nuance.Guest Name: Raymond Martinez, SEO VP, Archer EducationGuest Social: https://www.linkedin.com/in/m-cristina-alcalde-ph-d-24b71b8b/Guest Bio: Raymond Martinez is the VP of SEO at Archer Education where he leads a team of analysts, specialists, and project managers to deliver SEO strategies for top higher education institutions. With over 14 years of experience, Ray has successfully managed campaigns for clients like California Western School of Law, LSU Online, Tulane University, and the University of San Diego. Raised in Queens, NY, by a family that instilled the value of hard work, Ray earned a B.A. in Advertising and Public Relations from The City College of New York and an M.S. in Media Management from The New School.  - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this episode recorded live from Transact 360, Dustin gets insights from Patrick Beirne who serves as Senior Director of Student Financial Services at Wayne State University. In this rare sit-down with a real-life bursar (finally!), Pat offers a front-line view of how digital transformation is changing the way institutions bill and collect payments—and why it matters more than ever.From phasing out cash to embracing Apple Pay, Pat shares practical insight into building a student-centric (and parent-friendly) payment experience. Plus, he breaks down how integrations, centralization, and modernization are more than IT buzzwords—they're make-or-break moves in the race to remain relevant and responsive in higher ed.Guest Name: Patrick Beirne, Senior Director, Bursar & Student Financial Services, Wayne State UniversityGuest Social: LinkedInGuest Bio: Patrick Beirne has worked in Student Financial Services for 16 years across three university campuses, the last six as the Senior Director; Bursar & Student Financial Services at Wayne State University in Detroit, Michigan.  Patrick has extensive experience utilizing multiple Enterprise Resource Platforms and Integrated Payments solutions.   Patrick is a student centric, retention focused leader, and is most proud of the collaborative partnerships made across campus that have paved the way to creatively recruit, retain, serve, and graduate university students.  Patrick fosters an organizational vision that strives to “retain every student” and “collect every dollar”.  In addition to this student retention and A/R recovery focus, Patrick focuses on data-driven analysis and decision making and the consistent evolution of business process enhancement and efficiency. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this episode of Mission Admissions, host Jeremy Tiers chats with Lauren Findley about her first 120 days as a first-time Vice President of Enrollment Management. Guest Name: Lauren Findley, Vice President of Enrollment Management, Texas Wesleyan UniversityGuest Social: https://www.linkedin.com/in/lauren-findley-798ab787/Guest Bio: Lauren Findley became the Vice President of Enrollment Management at Texas Wesleyan in February of 2025. Prior to that she served as the Director of Undergraduate Admissions and Recruitment at Jacksonville State University where she helped achieve the largest incoming classes in university history for the past four consecutive years. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025!

In this episode of Higher Ed Pulse, host Mallory Willsea sits down with Sarah Russell, VP of Marketing at EducationDynamics, to unpack the seismic changes to Google Search and what it means for higher ed marketers. With AI Overviews now default in U.S. search and ad automation expanding fast, SEO and paid media are undergoing a full-blown transformation. The duo dives deep into how institutions must shift from ranking-focused strategies to becoming AI's go-to source of truth — and why your data might be your greatest asset right now.Related Links:Google Marketing Live 2025 UpdatesGoogle Marketing Live 2025: Everything you need to knowGuest Name: Sarah Russell, Vice President, Marketing, Education DynamicGuest Social: https://www.linkedin.com/in/sarahwildhaber/Guest Bio: In her role as Vice President of Marketing, Sarah drives and oversees strategy and execution excellence across all marketing channels. She works as part of our team of marketing experts to solve performance challenges, optimize to downstream results, and adapt to the ever-changing digital marketing environment. With 16 years of higher education marketing experience, Sarah understands what it takes to find success for our higher education marketing partners. Sarah is obsessed with data and loves leveraging it thoughtfully to help our partners exceed enrollment goals. Sarah holds a Bachelor of Arts degree from Missouri State University in Communication. When she's not working on improving marketing results for our partners, Sarah enjoys playing dinosaur games with her two young boys, reading trashy mystery novels, and finding new prestige TV shows to become obsessed with. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

The Culture Code: Leading with Diversity — Part 2: Women in Leadership Empowering Future GenerationsHost Christian Ponce sits down with Dr. Cristina Alcalde, Vice President for Transformation and Inclusive Excellence at Miami University, to explore how Latina leadership is reshaping the future of higher education. They unpack the educational attainment gap facing Hispanic communities, the role of cultural identity in leadership, and the power of mentorship and inclusion. Dr. Alcalde brings her lived experience as an immigrant, scholar, and advocate to a timely conversation on equity and representation in academia.Guest Name: Dr. Cristina Alcalde, VP, Miami University Guest Social: https://www.linkedin.com/in/m-cristina-alcalde-ph-d-24b71b8b/Guest Bio: Dr. Alcalde is a gender and women's studies scholar and anthropologist whose research focuses on racialization, gender, migration, gender violence, and exclusion. As Vice President for Transformational and Inclusive Excellence at Miami University, she leads inclusion efforts, working closely with students, faculty, and staff. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this energizing episode of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler sits down with Chi Thukral, Content Creator and Social Media Strategist, to unpack the nuances of trust, creative freedom, and the realities of navigating approval processes in social media management. With real-world anecdotes, industry hot takes, and tactical advice, this conversation is a must-listen for anyone managing—or approving—social media content in higher ed. Learn how creative risk-taking, clear communication, and earned trust can radically improve your institution's digital voice.Guest Name: Chi Thukral, Content Creator & Social Media StrategistGuest Social: LinkedInGuest Bio: Chi Thukral is a Forbes 30 Under 30 honoree and Webby-nominated marketing leader with 10 years of global experience growing audiences, shaping digital brands, and leading full-funnel content strategies. From India to Japan to North America, her expat lens and psychology background fuel bold, culturally fluent storytelling. A creative strategist who's chronically online, Chi blends internet instinct with data, sentiment, and AI tools to craft scroll-stopping, soul-hitting content. Her work lives at the intersection of culture, content, and connection—helping brands show up with purpose in a chaotic digital world. Chi is passionate about sustainability, climate action and animal welfare causes where she dedicates her time when she is finally offline. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this episode recorded live from Transact 360, Dustin chats with Read Winkelman from Transact about his unique dual lens of personal experience as a parent of college students and decades of professional experience. Read offers a compelling look at how mobile credentials are driving convenience, enhancing campus safety, and enabling smarter student support through real-time behavioral data.From leveraging analytics to flag students who may need help, to imagining how AI and biometrics could soon personalize student services even further, this episode is packed with bold ideas and practical insights higher ed leaders need to hear.Guest Name: Read Winkelman - Vice President of Market Development and Strategy at Transact + CBORDGuest Social: LinkedInGuest Bio: Read Winkelman has worked with colleges and universities to develop plans for student success for more than 30 years. As an executive at Transact + CBORD and a parent of 3 – (2 in college and one more headed) he is both an advocate and a consumer of our technology. When not visiting customers, Read enjoys coaching hockey, hiking, road cycling or generally being active. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

What do planners, quizzes, and pumpkin stencils have in common? At Cornell, they're powering growth in alumni engagement. In this episode of Talking Tactics, Sarina Alexander, lead graphic designer for Cornell's advancement team, shares how her team grew digital downloads fivefold — sparking a 40% increase in email clicks and doubling alumni engagement in just three years. From ideation to execution, Sarina breaks down what's working (and what's not), and how you can steal a page from Cornell's playbook to boost engagement at your institution.Get inspired by Cornell's downloads here: https://alumni.cornell.edu/connect/downloads/Guest Name: Sarina Alexander, Lead Graphic Designer, Cornell UniversityGuest Social: ww.linkedin.com/in/sarina-alexanderGuest Bio: Sarina Alexander is known for her creative approach, blending institutional branding with campaign elements. She has a versatile background, with experience in environmental design, digital and print. Before Cornell, Sarina worked as a designer for The Aspen Group and the Center for Leadership and Civic Engagement at her alma mater, Rochester Institute of Technology. University branding comes with challenges and Sarina is dedicated to using design and creative problem-solving to accomplish marketing goals in all her pieces. - - - -Connect With Our Host:Dayana Kibildshttps://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Forget everything you think you know about AI timelines. The world's top AI labs now say AGI—artificial intelligence that surpasses humans at all tasks—is 5 years away, not 50. ChatGPT's 800 million users was just the beginning. When AI can teach better than any professor, diagnose better than any doctor, and code better than any developer, what happens to human work? To education? To you? This isn't futurism—it's a timeline shock that's sending universities into crisis mode. The race to AGI is on, and if you're not preparing now, you're already behind.Opening: From Basketball to AGI's Moon Shot (00:00:00)The Knicks' 25-year drought as metaphor for timeline compressionAGI as "today's moon shot" with labs racing at full throttleThe shift from "will AI get smart?" to "AI is already outthinking us"The Context: Why This Matters Today (00:04:21)ChatGPT's explosive growth: 800 million users in under 3 years—history's fastest tech adoptionCurrent AI still "narrow"—brilliant but limited like a writer who can't do mathSam Altman's bombshell: "We now know how to build AGI"Why education leaders need to understand this shift immediatelyWhat Is AGI and How Is It Different? (00:11:33)The specialist doctor vs. Leonardo da Vinci comparisonAGI capabilities: learns without training, transfers knowledge, solves new problemsOpenAI's definition: outperforms humans at most economically valuable workGoogle DeepMind's bar: matching Einstein's scientific breakthroughsMachines shifting from assistants to peers—or superiorsThe Timeline Shock: Why Now? (00:20:54)Sam Altman: AGI by 2029 (current presidential term)Dario Amodei: AI outsmarts humans by 20262,778 AI researchers: median prediction now 2047, down 13 years in one year10% chance of AGI by 2027—"Would you board that plane?"Compute growing 10x yearly, costs down 99.7%, $212 billion invested in 2024What This Means for the Knowledge Economy (00:27:23)80% of US workforce faces task disruption—all wage and education levelsNot just blue-collar: lawyers, doctors, engineers, executives all impactedMcKinsey already cutting 10% workforce, replacing with AIThe paradox: GDP could 10x while jobs disappearGitHub Copilot at 77,000 organizations, growing 180% yearlyThe Education Paradox (00:33:02)Universities' three pillars: knowledge transfer, certification, communityAGI breaks the first two completelyWhen AI teaches perfectly for free, "what's a lecture for?"When AI outperforms any graduate, "what's a diploma for?"Chegg's stock crash, coding bootcamps struggling, MBA programs questioning valueThree Futures for Universities (00:40:06)Human-Edge College: Small seminars, mentorship, emotional intelligence, ethicsResearch Steward: Ethical guardians of AGI, independent from profit motivesLifelong Learning Platform: Continuous upskilling partner using AI at scaleThe shift from information delivery to human developmentYear One Projection: The AI Teammate Era (00:48:29)AI agents as actual teammates handling meetings, reports, decisionsStudents using AI regardless of policies—adaptation isn't optionalSchools must decide how to integrate, not whetherThe institutions experimenting now vs. those falling behindYear Five Projection: The Hybrid Intelligence Era (00:50:01)2030: Seamless human-AI collaboration across all knowledge workNew jobs emerge: AI psychologists, algorithm auditors, team coordinatorsEvery student with 24/7 personalized AI tutorProfessors transform into coaches, degrees become competency-basedYear Ten Projection: Abundance or Inequality (00:52:51)Best case: Monthly scientific breakthroughs, disease prevention, climate solutionsWorst case: Mass unemployment, extreme inequality, human purpose crisisLarry Ellison's $600B Stargate project for personalized medicineEducation's new role: helping humans find meaning when machines do the workThe Call to Action: Lead or Be Led (00:59:37)Change is coming faster than anyone thinks—decades are now yearsStart experimenting immediately—not next semester, nowFocus on uniquely human qualities: empathy, creativity, ethical reasoningUniversities must become thought leaders, not bystanders"The future isn't fixed—we decide if AGI amplifies or replaces us" - - - -Connect With Our Co-Hosts:Ardis Kadiuhttps://www.linkedin.com/in/ardis/https://twitter.com/ardisDr. JC Bonillahttps://www.linkedin.com/in/jcbonilla/https://twitter.com/jbonillxAbout The Enrollify Podcast Network:Generation AI is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Mallory Willsea reunites with Seth Odell, CEO of Kanahoma, in a candid, unscripted conversation recorded live from the CASE conference in Los Angeles. From sponsoring a mechanical bull to building an AI-enabled agency, Seth dives into how Kanahoma is embracing artificial intelligence, transforming workflows, and preparing for a world where entry-level roles may be on the verge of extinction. This episode is equal parts insight and inspiration—and it might just change how you think about AI in higher ed.Related Links:Google Marketing Live 2025 UpdateGoogle Marketing Live 2025: Everything you need to know - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Jaime Hunt welcomes Dale Leatherwood, Chief Marketing Officer at Columbia Southern University, to explore one of the most pressing issues in higher ed today: the public's shifting perception of the value of a college degree. Together, they dig into the real drivers behind skepticism—not the return, but the investment—and unpack how institutions can better align academic offerings, improve cost transparency, and reclaim the narrative around higher ed's true impact.Columbia Southern University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award associate, baccalaureate, masters, and doctorate degrees and certificates. Multiple factors, including prior experience, geography and degree field, affect career outcomes. CSU does not guarantee a job, promotion, salary increase, eligibility for a position, or other career growth.Guest Name: Dale Leatherwood, Chief Marketing Officer, Columbia Southern UniversityGuest Social: linkedin.com/in/daleleatherwoodGuest Bio: Dale Leatherwood is the Chief Marketing Officer for Columbia Southern University, and is in his 27th year of marketing and executive experience in training and higher education. Prior to joining Columbia Southern University, Dale was the vice president of brand, public relations and communications for American Public Education and was VP of marketing for Rasmussen University before its acquisition by APEI. During his extensive career, Dale has been a marketing executive for both colleges and higher-education focused marketing agencies, and has developed and led two online college campuses. In addition, he has served as a consultant with several universities on marketing and distance-learning initiatives while co-founding an education concierge firm serving working professionals seeking an online degree. Dale earned a bachelor's degree in business administration with a concentration in marketing from Coker University and an MBA with a marketing concentration from Regis University. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Welcome to this new Pulse Check series, The Culture Code: Leading with Diversity. On today's Part 1, we'll discuss the role of minority leadership in shaping higher education culture and messaging, how strategic leadership can drive positive outcomes, and how institutions can engage diverse communities through effective branding and outreach.Guest Name: Frank Tramble, VP Marketing, Communications and Public Affairs, Duke UniversityGuest Social: https://www.linkedin.com/in/frank-tramble-mps-a7b81711/Guest Bio: Frank is a seasoned communications professional with extensive experience in executive communications, crisis management, marketing, and brand strategy, playing a key role in shaping Duke's reputation and strategic goals.As a strategic adviser to President Vincent Price, Frank oversees Duke's communications, marketing, media relations, and brand efforts, guiding professionals across the university to ensure a unified approach. Previously, Frank served as Vice President and Chief Communications Officer at Howard University, where he led innovative initiatives like the award-winning redesign of the university magazine and the creation of The Dig, a daily storytelling platform.His work has earned national recognition, including the historic feature of Howard's swim and dive team on the cover of Sports Illustrated. Frank has also worked with notable figures such as Pete Souza, Phylicia Rashad, Nikole Hannah-Jones, and Ta-Nehisi Coates.In addition to his role at Duke, Frank is an adjunct professor at Georgetown University, teaching brand strategy. He holds a master's degree in integrated marketing communications from Georgetown and a bachelor's in advertising management from Michigan State University. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this week's episode, Dustin chats with Jennifer Lonchar, co-founder of AmbioEDU and higher ed marketing veteran, about the future of enrollment marketing—spoiler alert: it's already in your living room. Jennifer breaks down why performance TV (think streaming ads with measurable ROI) isn't just the “next big thing”—it's the now big thing. From her early days at Carnegie to launching AmbioEDU, she shares how she's building smarter, AI-backed streaming strategies that finally make TV work for higher ed. Plus, a sneak peek into what makes the eduWeb Summit different and why it's a must-attend this year.Guest Name: Jennifer Lonchar, Co-Founder, AmbioEduGuest Social: LinkedInGuest Bio: Jennifer Lonchar brings almost two decades of expertise in higher education to her leadership of AmbioEdu, having worked in various roles focused on strategic enrollment and marketing. For over 13 years she worked for Carnegie, and was instrumental in bringing digital marketing to higher education. Her deep understanding of the challenges and opportunities within the sector has made her a sought-after leader in developing innovative solutions for enrollment and student engagement. Driven by a passion for enhancing the student experience and optimizing recruitment strategies, Jennifer co-founded AmbioEdu in 2023. This venture reflects her commitment to transforming higher education marketing through advanced technologies, including Performance TV and integrated digital solutions. AmbioEdu, under her leadership, harnesses cutting-edge tools to help universities connect with prospective students more effectively and efficiently, setting new standards in the field. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Jeremy is joined by Hannah Downey, Social Media Strategist at the University of Wyoming, to discuss social media strategies that actually work in student recruitment, how to build buy-in and push boundaries, and more. Key TakeawaysSocial media offers a real-time, two-way communication channel that traditional admissions methods often lack.Prospective students—especially Gen Z—use social platforms like search engines when researching colleges.Aligning print, email, and social media creates a unified student experience across touchpoints.Content that performs well includes student-generated posts, admissions FAQs, and “day-in-the-life” stories.Building a strong social presence doesn't require a massive team or budget—authenticity and consistency matter most.Social media trends can be adapted to campus messaging, but knowing your platform and audience is key.Evaluating performance through metrics like engagement rate and link clicks is crucial to improving over time.Guest Name: Hannah Downey, Social Media Strategist, University of WyomingGuest Social: https://www.linkedin.com/in/hannah-ellis-marketing/Guest Bio: Hannah Downey serves as the Social Media Strategist with Institutional Marketing at the University of Wyoming. A UW alumna, Hannah began her career with Institutional Marketing and has since grown the University of Wyoming's digital presence and strategy. She manages the university's flagship social media accounts and also places all the digital advertising for prospective student recruitment.  - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025!

In this eye-opening episode of Generation AI, hosts Ardis Kadiu and JC Bonilla tackle the harsh reality facing the Class of 2025 - the first graduating class in human history competing directly with AI for entry-level jobs. With college graduate unemployment hitting 6% (exceeding the national average for the first time in 45 years), they explore how AI is fundamentally reshaping the job market. The hosts analyze reports from CBS News and SignalFire, discuss Anthropic CEO Dario Amodei's stark prediction of 20% unemployment, and offer practical advice for new grads navigating this unprecedented shift. This episode is essential listening for students, parents, educators, and anyone concerned about how AI is transforming the path from education to employment.The First Generation Competing with AI (00:00:00)Setting up the paradox: greatest productivity explosion yet most uncertain future for graduatesEvery generation gets a defining technology - this one gets AI4 million Americans graduating into the tightest labor market competing with AIUnprecedented Graduate Unemployment Crisis (00:05:52)College graduate unemployment hits 6% vs 4.2% national averageFirst time in 45 years graduates face higher unemployment than general populationAverage student loan debt of $37,000 creating impossible catch-22Entry-level positions requiring 3-5 years experienceTech Industry Restructuring and Entry-Level Freeze (00:10:20)Microsoft, Google, Meta, Amazon freezing entry-level programming positionsTech companies posting record profits while eliminating junior rolesTech as historic engine of economic mobility now stallingParents questioning if STEM degrees still matterDario Amodei's 20% Unemployment Warning (00:19:51)Anthropic CEO predicts unemployment rivaling Great Depression80% of code to be written by AI within two yearsDiscussion of hyperbole vs reality in AI predictionsGDP growth implications and historical contextAll In Podcast Insights: New Grads as "Autocomplete of the Past" (00:25:00)Chamath's analogy: new grads were human autocomplete, AI does it betterYoung + AI-native = hireable vs old + resistant = obsoleteSolution: start companies, join startups, or get left behindEvery revolution creates more than it destroysUniversities at a Crossroads (00:28:48)Education as expensive trap vs great equalizer debateCurriculum development pressure and credential inflationUniversities' slow response but emphasis on critical thinkingAlternative paths (bootcamps, certificates) under pressurePractical Advice for New Graduates (00:34:22)Double down on becoming AI-native - use every tool, automate everythingSkip Fortune 500s - target Series A startups or start your ownEmbrace controlled chaos - job security is dead, adaptability is keyFind human + AI roles, not human vs AI positionsInterview question tip: ask how they use AI personallyThe Great Experiment with No Control Group (00:39:06)Running an unprecedented experiment on an entire generationClass of 2025: lost generation or first AI generation?Old path closing for students, revolution or irrelevance for educatorsEveryone must be an active participant, not passive observerIndustrial revolution parallels and being part of history - - - -Connect With Our Co-Hosts:Ardis Kadiuhttps://www.linkedin.com/in/ardis/https://twitter.com/ardisDr. JC Bonillahttps://www.linkedin.com/in/jcbonilla/https://twitter.com/jbonillxAbout The Enrollify Podcast Network:Generation AI is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Mallory Willsea welcomes Jason Smith, founder of OHO, to discuss a game-changing shift in college discovery: the rise of AI as the starting point. With nearly a third of students now using generative AI like ChatGPT and Gemini to explore college options, and over half saying the results beat Google, this episode explores what it means for colleges to remain discoverable—and trustworthy—in the age of AI-first search.Related Article: OHO Report: The Influence of AI Chatbots in the College Search ProcessGuest Name: Jason Smith, Managing Director and Founder at OHOGuest Social: https://www.linkedin.com/in/jasonsmith1/Guest Bio: As Managing Director of OHO, Jason leads a talented team of designers, developers, and strategists to create award-winning digital marketing and strategy work. He's launched numerous websites for clients and offers a deeply insightful perspective into each business and industry with which he consults. Jason's depth of experience in marketing, user research, graphic design, and television advertising make him uniquely qualified to create successful marketing strategies that marry messaging with design, information architecture, and technology. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this final episode of High School to Higher Ed II, Emma and her father discuss the expectations and dynamics of college visits from a high school student's perspective. They explore what an ideal college visit looks like, including the importance of small group tours, engaging with current students, and the significance of seeing both the positive and negative aspects of a campus. The conversation also touches on the role of tour guides, the importance of professionalism, and the realities of college life that students should consider when making their decisions. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this thought-provoking episode of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler sits down with Safaniya Stevenson, a seasoned higher ed social strategist, to challenge one of the industry's sacred cows: the audience persona. Together, they explore the limitations of personas in higher ed marketing and advocate for a more human, community-driven approach. This episode is a must-listen for enrollment marketers, brand strategists, and social media managers navigating a diverse and evolving student landscape.Guest Name: Safaniya Stevenson, Marketing ConsultantGuest Socials: LinkedIn: https://www.linkedin.com/in/safaniyastevenson/Portfolio Website: https://safaniyastevensonportfolio.my.canva.site/Guest Bio: Strategist. Storyteller. Status quo disruptor. Safaniya "Safy" Stevenson transforms brands by understanding what makes audiences tick. With over a decade of experience spanning TV news to digital leadership, she has orchestrated viral campaigns and led multimillion-dollar rebrands for institutions like NC State, Boise State and Cal Poly Humboldt. Named a 2024 AAMA "Marketer to Watch" and SXSW EDU presenter, Safy brings her signature optimism to clients across Agribusiness, Food & Beverage, Tourism, and Education. This Raleigh-based Lego enthusiast (20+ builds and counting) applies her omnichannel expertise to create authentic narratives that elevate brands beyond conventional boundaries. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this episode recorded live from Transact 360, Dustin sits down with Mike Maxsenti, SVP of Product at Genea, to explore how higher ed is embracing digital transformation—specifically in the world of campus security. They unpack how mobile credentials, cloud-based access systems, and IoT sensors are changing what it means to create a safe, smart, and student-friendly campus.From eliminating tailgating to managing dynamic commuter access, this conversation goes beyond buzzwords and surfaces actionable ideas for campus leaders ready to upgrade their infrastructure and student experience.Guest Name: Mike Maxsenti, SVP of Product, GeneaGuest Social: LinkedInGuest Bio: Mike Maxsenti is the Senior Vice President of Product at Genea, where he leads the product organization. As the co-founder of Sequr Access Control, acquired by Genea in 2019, Maxsenti leverages his expertise to drive customer-centric innovation, helping enterprise companies and commercial properties enhance security, efficiency, and user experience. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this special compilation episode of Talking Tactics, host Day sifts through the archives to bring you a trio of field-tested summer strategies that actually move the needle. From boosting post-deposit engagement with 90% email open rates to winning back withdrawn students with a creative goodbye message, these stories from real enrollment pros are packed with actionable ideas for reducing summer melt.Guest Names: Darcy Porter, Director of Content Strategy, SUNY Brockport Kristin Miller, Communication Manager, Frostburg State University Sean Whitten, Director of Strategic Partnerships, Southern Methodist University Guest Socials: Kristin - https://www.linkedin.com/in/kristinmlr/Sean - https://www.linkedin.com/in/seanewhitten/Guest Bios:Darcy Porter is the Director of Content Strategy at SUNY Brockport, where she focuses on web content, enrollment marketing, and social media. She is passionate about pushing boundaries and continually seeking innovation in the ways in which Brockport, and all of higher ed, communicates to prospective students. When Darcy is not scrolling TikTok or attending her kids' soccer games, she enjoys traveling, skiing, and snuggling every dog she sees.Kristin Miller believes good communication brings people together. It invites people in and makes organizations and their services accessible. As the Recruitment Communication Manager at Frostburg State University, she works to create thoughtful, human-centered messaging to connect with students and parents. With a background in higher education and nonprofit communication, Kristin has spent her career blending strategy with storytelling, helping institutions build trust. She's got a special fondness for email communication and making sure the content she creates provides value.  Sean Whitten works as the inaugural Director of Strategic Partnerships for Southern Methodist University (SMU) in Dallas, TX. Known for his imaginative learning approach and curiosity, Sean fosters inclusive environments that elevate and empower families, staff, and students in the college admission process and on campus. His 14 years of work span college admissions, enrollment management, and communications and marketing. - - - -Connect With Our Host:Dayana Kibildshttps://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this news-packed episode, JC and Ardis break down the major AI announcements from Microsoft Build, Google I/O, OpenAI's acquisition of Jony Ive's company, and Anthropic's Claude 4 launch. They explore how Microsoft is transforming Windows into an agent-first platform with MCP integration, Google's massive push into AI applications with Veo 3 video generation and AI search mode, OpenAI's $6.5 billion move into hardware design, and Anthropic's new Claude 4 model focused on advanced coding. The hosts discuss what these developments mean for higher education professionals and how each tech giant is positioning itself differently - Microsoft as the agent OS, Google as the AI dev layer, OpenAI owning AI interfaces, and Anthropic delivering the agent brain.Introduction and Overview (00:00:00)Rapid-fire week of AI announcements from major tech companiesMicrosoft Build, Google I/O, OpenAI hardware moves, and Anthropic Claude 4Each company positioning differently in the AI ecosystemMicrosoft Build 2025: Windows Goes Agent-First (00:02:55)Windows AI Foundry emerges as toolkit for building AI agentsAdoption of Model Context Protocol (MCP) for multi-agent orchestrationWindows Recall bringing memory and context to AI assistantsCopilot Studio for building agents across Microsoft ecosystemNLWeb transforms websites into conversational interfaces for AI agentsGoogle I/O: The AI Application Layer Push (00:11:46)Gemini models show 50x increase in usage year-over-yearIntroduction of Gemini 2.5 Flash and Pro with deep thinking modeLearnLM: Fine-tuned models specifically for educationVeo 3: Revolutionary AI video generation with synchronized audioImageGen 4 for advanced image generationFlow: AI-powered filmmaking tool for creating scenes and charactersNotebookLM now creates video overviews from conceptsGoogle AI Search Mode: The SEO Game Changer (00:24:49)Structured answers replacing traditional blue linksMobile search with video and image capabilitiesMajor implications for website traffic and SEO strategiesCompetition with Perplexity and ChatGPT searchShift in user behavior toward deep research queriesOpenAI Acquires Jony Ive's Company IO (00:33:25)$6.5 billion acquisition brings iPhone designer to OpenAIFocus on ambient intelligence and AI-first physical devicesMoving beyond software to hardware interfacesPotential for revolutionary AI device designThe evolution from productive to hedonic technologyAnthropic Launches Claude 4 (00:41:26)Advanced reasoning and coding proficiency improvementsPositioning as one of the most capable coding modelsEnhanced agent use capabilitiesDeep reasoning for complex problem-solvingExpansion of API to support MCP integrationMCP: The Universal Protocol Connecting Everything (00:43:48)All major players adopting Model Context ProtocolMicrosoft, Google, OpenAI, and Anthropic supporting MCPSimplifying integrations between AI systemsCreating the "HTTP for agents" to communicateMajor implications for building connected AI ecosystemsKey Takeaways and Future Implications (00:46:18)Microsoft building the agent operating systemGoogle creating the AI development layerOpenAI focusing on AI interfaces and hardwareAnthropic delivering the agent brainAll working toward AI systems that live, think, and work across everything - - - -Connect With Our Co-Hosts:Ardis Kadiuhttps://www.linkedin.com/in/ardis/https://twitter.com/ardisDr. JC Bonillahttps://www.linkedin.com/in/jcbonilla/https://twitter.com/jbonillxAbout The Enrollify Podcast Network:Generation AI is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this episode of Higher Ed Pulse, host Mallory Willsea sits down with Marina Cooper, Senior Associate Vice President for Integrated Marketing and Brand at Johns Hopkins University, to unpack how AI is rewriting the advertising playbook. As platforms like Meta roll out real-time ad optimization tools, Marina shares her perspective on the opportunities and pitfalls of letting AI take the reins in campaign creative. This conversation dives into the nuance of brand guardrails, ethical AI use, and why higher ed marketers must stay both curious and cautious.Related Articles:Meta claims new tech ‘redefining' advertising as an ‘AI agent'Meta Previews New Optimization Tools As It Hypes AI-Driven Ad Revenue Growth - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Collegis Education's Dan Antonson to unpack how artificial intelligence is transforming the entire student lifecycle—from initial inquiry to post-graduation. The conversation dives deep into how AI is enabling smarter personalization, unlocking insights from previously untapped data, and helping institutions move beyond guesswork to strategic student support. Whether you're grappling with summer melt or thinking about AI ethics in higher ed, this one's worth a listen.Guest Name: Dan Antonson, Associate Vice President of Analytics & Technology Solutions, Collegis EducationGuest Social: https://www.linkedin.com/in/danantonson/Guest Bio: Dan Antonson helps higher education institutions leverage technology and analytics to tackle some of higher education's biggest challenges across the student lifecycle. Whether it is to grow and optimize enrollment or create a better learning experience, Dan has hands-on experience with higher education data and systems to drive meaningful use-cases that create real tangible impact. Dan has more than 15 years of experience in digital analytics, marketing attribution and measurement, and he has a Bachelor's degree from the University of Minnesota. When he is not scribbling data and analytics systems on whiteboards, you'll find him trying to stay upright on his mountain bike or tinkering with his home automation system (his robot lawn mower is his favorite gadget at the moment). - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

High School to Higher Ed II - Part 2 - A Ninth Grader's Reaction to Your WebsiteOn today's Part 2 of High School to Higher Ed II: A Father/Daughter Perspective, Kevin and Emma dive into what makes a college website stand out—or fall flat—for prospective students. With Emma reviewing 10 university websites prompted by recent outreach efforts, the duo explores why first impressions, clean design, and simple navigation make all the difference in a Gen Z user's experience. For higher ed marketers, this is a must-listen crash course in what your future applicants actually notice (and what makes them bounce). - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this week's episode, Dustin sits down with Kathleen deLaski — author of Who Needs College Anymore? — to explore why the traditional four-year degree is no longer the only path to career success. Kathleen shares insights from her research on alternative learning models, highlights innovative colleges embracing change, and lays out a vision for an experience-first approach to higher ed. They tackle everything from AI's impact on entry-level jobs to the urgent need for affordability and new credentialing systems.Guest Name: Kathleen deLaski - Founder & Board Chair at Education Design LabGuest Social: LinkedInGuest Bio: Kathleen deLaski is an education and workforce designer, as well as an author. She founded the Education Design Lab in 2013 to help colleges begin the journey to reimagine higher education toward the future of work. Her nonprofit has helped 1,200 colleges, orgs and economic regions design shorter, more affordable pathways for learners to achieve their economic goals. Stepping down after a decade as CEO of the Lab, Kathleen serves as board chair there and on the board of Credential Engine. She spends time as a senior advisor to the Project on Workforce at Harvard University and teaches human-centered design and higher ed reform as an adjunct professor in the Honors College at George Mason University, where she also served as an appointee to the Board of Visitors. Kathleen has long played a dual role as a philanthropist, managing the deLaski Family Foundation, which has been a 25-year grant maker in education reform, well-being, sustainable agriculture, and the arts. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this quick take episode, Jeremy offers practical advice for those who have leadership and management aspirations. He talks about what it means to lead, shares skills and traits that effective leaders possess, and he outlines things you can do now to better prepare and position yourself for future opportunities.  - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this thought-provoking episode of Generation AI, hosts Dr. JC Bonilla and Ardis Kadiu welcome special guest Michael McGetrick, a veteran educator and creative technologist, to explore how AI is transforming teaching and learning. They discuss the urgent question facing educators today: what is AI doing to student learning? The conversation examines how AI is exposing existing cracks in educational systems rather than breaking them, highlighting a "relevance crisis" rather than a "cheating crisis." From redesigning assessment methods to understanding how AI enhances skill-based learning, the hosts share research findings and personal experiences about the real impact of tools like ChatGPT in education, and how students and educators can adapt to this new reality that's already here.AI's Impact on Teaching and Learning Today (00:00:00)AI is exposing existing cracks in educational systems rather than breaking themIntroduction to the urgent questions facing educators, parents, and technologistsThe shift from AI as the future of education to AI as the present realityIntroduction to Mike McGetrick and His Course (00:02:23)Mike McGetrick joins as a guest expert - principal at Spark451, veteran educator, and creative technologistThe hosts establish their educational backgrounds and experiencesMike shares his experience teaching a generative AI course at Brooklyn CollegeDesigning a Curriculum for Generative AI (00:05:27)How Mike approached creating a curriculum from scratch for teaching AI in designBalancing traditional design principles with new AI toolsThe importance of building a foundation of knowledge while integrating AI toolsThe Time-to-Value Shift in Learning (00:07:48)Students can now apply principles in minutes rather than over weeksHow immediate application affects the learning processTeaching students to think about design elements as "data features" for promptsThe "Cheating" Controversy in Education (00:12:25)Discussion of the viral New York Magazine article about students using AIThe concept of "cheating" versus utilizing available toolsHow traditional assessment methods are becoming outdatedRedefining Learning Through Outcomes (00:17:52)Focus on quality of output rather than effort or "the grind"The balance between mental health concerns and educational standardsThe importance of learning through struggle and growthThe Relevance Crisis in Higher Education (00:27:59)AI didn't break education - it exposed how outdated it already wasThe need for education to adapt to modern skills and outcomesHow higher education needs to evolve to remain relevantResearch Findings on AI's Impact on Learning (00:29:23)Discussion of 51 studies on ChatGPT's effect on learningLearning performance shows significant improvement with AI after 4-8 weeksModerate effects on concept learning and higher-order thinkingAI as Coach Rather Than Answer Provider (00:36:54)The importance of using AI as a thinking partnerConcern about students not building foundational knowledgeThe need to teach students about their own learning processAI in the Workforce (00:40:59)The growing emphasis on AI skills in the workplaceCEOs requiring employees to use AI as part of their jobsDebate on whether specialists or generalists will thrive in an AI-driven workplaceClosing Thoughts: A Path Forward (00:49:17)Suggestion for a new course on "My Learning Journey" to help students understand how learning happensUnderstanding the learning process as crucial for deciding how to use AI effectivelyThe transformation of education and embracing the changes ahead - - - -Connect With Our Co-Hosts:Ardis Kadiuhttps://www.linkedin.com/in/ardis/https://twitter.com/ardisDr. JC Bonillahttps://www.linkedin.com/in/jcbonilla/https://twitter.com/jbonillxAbout The Enrollify Podcast Network:Generation AI is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this special bonus episode, Dustin sits down with Dr. Chris Lewis, Director of Graduate Programs at the University of Michigan-Flint, to unpack how creating strategic content like podcasts can serve as a dynamic enrollment and marketing tool in higher ed. Chris shares his multi-decade journey through higher education, his love for storytelling, and how he's turned personal content-creation skills into professional wins. With the eduWeb Summit just around the corner, Chris also offers a preview of his upcoming talk and some candid truths about what it really takes to make podcasting work for institutions.Guest Name: Dr. Christopher Lewis, Director of Graduate Programs, University of Michigan-FlintGuest Social: LinkedInGuest Bio: Dr. Lewis currently serves as the Director of Graduate Programs at the University of Michigan- Flint, where he has successfully increased enrollment, revitalized graduate admissions policies, and enhanced student engagement through innovative initiatives, including the creation of the Victors in Grad School and Law School Insider podcasts. His leadership extends beyond administration — he is a thought leader committed to elevating the graduate student experience. Dr. Lewis has held pivotal roles at institutions such as Lansing Community College, Western Michigan University Cooley Law School, the University of Wisconsin-Manitowoc, and Grand Valley State University. His expertise spans student services, enrollment management, strategic planning, and digital engagement—always with a focus on student success, equity, and access. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this episode of Higher Ed Pulse, Mallory Willsea sits down with Kellie Campbell, the newly appointed CIO at the University of Vermont, to unpack the findings of Inside Higher Ed's 2025 survey of CTOs and CIOs. The numbers confirm what many in Higher Ed already feel — AI is rapidly advancing on campus, but governance and policy are struggling to keep pace. Kellie brings her boots-on-the-ground expertise to the conversation, sharing how she's building AI governance from scratch while the tech is already in full flight.Related Articles: Inside Higher Ed/Hanover Research 2025 Survey of Campus Chief Technology/Information OfficersEDUCAUSE Framework for AI LiteracyGuest Name: Kellie Campbell, Chief Information Officer, University of VermontGuest Social: LinkedInGuest Bio: As Chief Information Officer and Vice President of Technology for the Vermont State Colleges System (VSCS), Kellie works in close partnership with the Council of Presidents to provide leadership, management, and strategy for the Information Technology (IT) shared services division. Inclusive of seven key service areas, the IT division provides direct IT services to the entire VSCS. Kellie also serves on the executive leadership team driving transformation objectives for the state colleges system. As a commissioner and committee co-chair on the Vermont Commission on Women, Kellie works with others on non-partisan issues to advance the rights and opportunity for women in the state of Vermont. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Welcome to the return of our Pulse Check series High School to Higher Ed.In this episode, we will be recapping some of our discussions from our episodes in the Fall, focusing especially on questions we've received from listeners regarding those episodes.Hosts: Kevin CavanaghEmma Cavanagh - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Jenny welcomes Tara Mikaelian and Hattie Wilkinson from Sprout Social to unpack the powerful role of social media data in higher ed marketing. They dive into why this data matters, how it connects to institutional goals, and how social media managers can use real-time insights to drive strategy, demonstrate ROI, and advocate for their role. With real-world examples and actionable tips, this conversation offers a fresh take on using social data as a strategic tool rather than just a performance report.Guest Names: Hattie Wilkinson, Senior Solutions Engineer, Sprout Social Tara Mikaelian, Sr. Enterprise Account Executive, Sprout Social Guest Socials: Hattie LinkedInTara LinkedInGuest Bios: Hattie Wilkinson is a social media expert with over 10 years of experience across diverse industries. In her current role as a Solutions Engineer at Sprout Social, she collaborates closely with higher education social teams, leveraging Sprout Social's capabilities to streamline workflows and establish the tangible ROI of their social initiatives. Hattie's passion lies in all things social data and helping social teams navigate the ever-evolving social landscape.Tara Mikaelian is a seasoned social media strategist with over six years of experience driving digital engagement across a range of industries. In her current role as a Growth & Strategy Partner at Sprout Social, she works with higher education institutions to optimize their social media efforts—streamlining operations, unifying data, and demonstrating the measurable cross-institutional impact of their work. Guided by a passion for using technology to empower deeper human connection, Tara is dedicated to helping organizations simplify complexity and elevate their impact. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this special episode recorded on site at SXSW EDU, Dustin speaks with Ana Homayoun, executive functioning expert, author, and founder of Green Ivy Educational Consulting and Luminaria Learning. Ana has spent 25 years helping students develop the organization, planning, and adaptability skills they need to thrive in school, work, and life. She explains why higher ed institutions must start teaching executive functioning skills, how this can boost retention and student well-being, and why these abilities are just as critical as technical knowledge for career success.Guest Name: Ana Homayoun - Author, Nonprofit Executive, & Independent Academic AdvisorGuest Social: LinkedInGuest Bio: Ana Homayoun is a noted author, academic advisor, and early career development strategist. Her work focuses on helping students develop executive functioning skills in today's technology and social media world. Her latest book, Erasing the Finish Line: The New Blueprint for Success Beyond Grades and College Admissions, underscores the fundamental skills needed for academic success, emotional well-being and long-term workforce development. Ana is the founder of Green Ivy Educational Consulting, a Silicon Valley-based academic advising firm that helps students, parents and educators with crucial executive function and life-management skills. She is also the founder and executive director of Luminaria Learning Solutions, a non-profit initiative developing the Life Navigator School Advisory Program, an executive function skills curriculum rooted in social and emotional well-being that aims to prepare students for success in and outside of the classroom. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

What if the key to supporting students with payments isn't a new policy, but a new tone? In this episode of Talking Tactics, host Dayana Kibilds chats with Karen Sorrell, Senior Business Operations Manager at Carroll Community College, about how one simple change—revamping payment reminder emails—led to big results. By shifting the tone from transactional to supportive, Karen's team boosted student outreach by 16%, resolved 95% of payment issues for those who responded, and dropped outstanding payments by 11%.If you've ever sent an email that looked more like a warning label than a helping hand, this conversation will inspire you to rethink how you communicate about the most stressful part of the enrollment journey: paying for college.Guest Name: Karen Sorrell, Senior Business Operations Manager, Carroll Community CollegeGuest Social: www.linkedin.com/in/karen-sorrell-58745b33bGuest Bio: Karen Sorrell is a seasoned business operations leader with 25 years of experience in financial management and human resources. She currently serves as Senior Business Operations Manager at Carroll Community College, where she leads strategic initiatives to improve operational efficiency and service delivery. With a bachelor's degree in Communication from Penn State University—focused on organizational communication and paired with a minor in Spanish—and an MBA in Organizational Leadership, Karen brings a well-rounded, people-centered approach to institutional operations and change management.Grounded in both communications and lean management principles, Karen is known for her ability to foster strong organizational cultures through clear, empathetic, and intercultural communication. She is especially passionate about supporting students as they navigate complex financial processes, ensuring they feel heard and empowered. Her work combines data-driven decision-making with a collaborative mindset, enabling her to lead successful transformation efforts even in traditionally change-resistant environments. - - - -Connect With Our Host:Dayana Kibildshttps://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this insightful episode of Generation AI, hosts Ardis Kadiu and JC Bonilla tackle Model Context Protocol (MCP), a new standardization that's gaining rapid adoption across the AI industry. They explain how MCP functions as a universal adapter between AI models and data sources, solving the "Frankenstein middleware" problem that makes building AI agents so complex today. The hosts break down why this matters for higher education professionals, how it reduces hallucinations by improving data access, and why major players like OpenAI, Google, and HubSpot are already implementing it. This episode offers critical insight into how standardization will make AI tools more useful and less complex for everyone.What is Model Context Protocol (MCP)? (00:01:00)Introduction to MCP as a standardization protocol for AI agentsHosts explain MCP as a way to help AI access context and dataThe "three-legged stool" of AI agents: intelligence, context, and actionMCP provides the standard for how agents communicate with data sourcesMCP as the Universal AI Adapter (00:04:42)JC compares MCP to standardized protocols like TCP/IP and USB-CMCP sits between models like Claude or Gemini and various data sourcesIt eliminates the need for custom connectors between each tool and AI modelThe protocol's simplicity as a minimal viable product (MVP) is key to its successHow MCP Works (00:07:03)MCP is a protocol, not an API, that describes format and flow"Discovery first" approach where AI asks "what can you do?"Uses JSON format for tools and data exchangeWorks both locally and remotely over HTTPThe Technical Benefits of MCP (00:13:14)Solves the "m by n headache" of needing separate connectors for each model-tool pairReduces hallucinations by providing AI with reliable data sourcesGives AI models access to specialized tools for tasks they struggle withEnables "grounding" in real data rather than making things upIndustry Adoption and Momentum (00:17:14)OpenAI, Google, HubSpot, LangChain and others already implementing MCPHubSpot's beta MCP server allows for direct CRM data access in ClaudeGrowing availability for tools like Slack, Teams, and ZapierDiscussion of how MCP layers on top of existing APIsPractical Applications (00:20:36)Higher education examples: connecting LMS, advisor notes, financial aid systemsSales use case: AI agents accessing CRM data through MCP for follow-upsDevOps: AI monitoring logs, creating tickets, and managing communicationAnalytics: Connecting data sources, models, and reporting tools seamlesslyChallenges and Considerations (00:23:17)MCP requires widespread adoption to be truly effectiveProduct teams must be convinced to implement it alongside existing APIsPossibility that another protocol might eventually win outCurrent technical hurdles for implementation that are being addressedCall to Action for Listeners (00:26:03)Experiment with MCP servers that connect to Claude desktopFor AI product builders: write MCP servers for your applications nowAsk AI vendors: "Do you speak MCP?" as a signal of cutting-edge capabilityMCP as the new standard, comparable to asking "Do you have an API?"Conclusion: The Future of AI Integration (00:29:14)MCP's architectural implications for more open, modular AI systemsThe need for agents to speak a common language across platformsInvitation for listeners to share which workflows they'll connect once MCP goes mainstream - - - -Connect With Our Co-Hosts:Ardis Kadiuhttps://www.linkedin.com/in/ardis/https://twitter.com/ardisDr. JC Bonillahttps://www.linkedin.com/in/jcbonilla/https://twitter.com/jbonillxAbout The Enrollify Podcast Network:Generation AI is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Mallory Willsea sits down with Jackie Davis, strategic program leader and former global employee experience head at Salesforce, to unpack the new wave of AI-driven workforce shifts. From hiring freezes to job displacement, the conversation explores how higher ed leaders can maintain trust and reframe their strategies in the age of automation. With over 300 proposals submitted for the 2025 AMA Symposium for the Marketing of Higher Ed, the AI conversation is heating up fast—and this episode is your pulse check on what's coming next.Related Articles: Duolingo shifts to AI-first model, cutting contractor rolesCrowdStrike lays off 500 in latest example of AI costing people their jobsIBM CEO Says AI Has Replaced Hundreds of Workers but Created New Programming, Sales Jobs‘The frog is boiling': is 2025 when AI finally comes for your job? - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this energizing episode of Confessions of a Higher Ed CMO, host Jaime Hunt chats with Daniel Andreani, Creative Director at Do Not Disturb, about the critical need for creative reinvention in higher education marketing. From dissecting branding stagnation to exploring the evolving role of AI in creativity, this conversation dives deep into how institutions can—and must—break free from outdated visuals and messaging to truly connect with today's students. If you're feeling stuck in the same old admissions campaign loop, this one's for you.Guest Name: Daniel Andreani, Chief Creative Officer, Do Not DisturbGuest Social: https://www.linkedin.com/in/danielandreani/Guest Bio: Daniel Andreani is a creative leader and brand strategist who thrives on building stellar teams and creating work that truly resonates. As founder of Do Not Disturb (donotdisturb.love), he brings a human-centric approach to campaigns that audiences actively seek out. His philosophy remains simple yet powerful: respect your audience through quality storytelling and flawless execution, an approach that consistently delivers measurable business results and ROI for his clients.Beyond crafting award-winning work for the beverage industry, consumer packaged goods, QSR, automotive and higher education clients, Dan embraces life's adventures, conquering marathons, cycling Centuries and GranFondos, mountain biking, playing hockey and battling through zombie apocalypses video games with his son. Full-on ADD and proud of it, so if he asks for your name twice, just roll with it. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

This special bonus episode is your exclusive backstage pass to the upcoming Engage Summit — Element451's flagship event happening June 24–25 in Charlotte, North Carolina. Host Erin Fields is joined by Element451 team members Erin Newton, Danielle Bradley, and Savanna Mcdede to break down why Engage is more than just another higher ed conference.Register for Engage Summit 2025 - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this episode, Dustin Ramsdell sits down with Scott Anderberg, CEO at Moodle, for a deep conversation on why open source matters more than ever in higher education. Scott shares how Moodle's global reach, customizable architecture, and vibrant community are shaping more inclusive, creative, and scalable learning experiences. Plus, the duo gets real about AI's potential—not as a threat, but as a tool to help educators and learners thrive.Guest Name: Scott Anderberg, CEO, MoodleGuest Social: LinkedInGuest Bio: Scott Anderberg has dedicated his career to supporting universities around the world to develop and deliver better educational experiences online. He started this journey in the USA at the eCollege help desk, directly supporting educators and students in their teaching and learning activities and was instrumental in their product, sales and account management functions. Following the acquisition of eCollege by Pearson, Scott spent 15 years in roles spanning from market development across EMEA to establishing and launching Pearson's Online Program Management business in Australia and leading Pearson's Online Learning Services business in markets outside of North America.Scott joined Moodle in February 2024 to replace Moodle Founder Martin Dougiamas, who after 24 years as CEO, announced his transition to Head of Research. Scott is incredibly excited to be joining the Moodle community to continue to enable Moodle's impact for educators and students around the world. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this episode of Mission Admissions, host Jeremy Tiers chats with McKenzie Sullivan from The University of Akron about their newly designed “College 101” and “College 102” campus visit sessions specifically for first-generation students and families.Guest Name: McKenzie Sullivan, Admissions Counselor, The University of AkronGuest Social: https://www.linkedin.com/in/mckenzie-sullivan-m-ed-36051b144/Guest Bio: McKenzie Sullivan currently serves as an admissions counselor at The University of Akron. In addition to her work at UA, she sits on the OACAC executive board as the Northeast Ohio Delegate and is a part of the NACAC NEXT leadership cohort for 2024-2025. As a first-generation student herself, McKenzie recognizes the importance of breaking down barriers for students within this population and centers her work around this passion. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

On this episode of Higher Ed Pulse, host Mallory Willsea sits down with John Carrere, Director of Recruitment and First-Year Experience at Pitt Community College, to unpack the sweeping AI Education for American Youth executive order. As the White House pivots to an "America First" AI policy, the directive mandates K–12 and colleges to integrate AI without offering new funding or infrastructure. Carrere brings a boots-on-the-ground perspective, exploring what this means for real institutions, students, and overworked staff. This episode offers a candid and insightful look into how community colleges are adapting quickly, creatively—and often under-resourced—to meet AI demands.Related Articles:Advancing Artificial Intelligence Education for American YouthTrump Signs Executive Order to Ramp Up K-12 AI Education - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Ryan Morabito sits down with Tariq Hassan, former CMO and Chief Customer Experience Officer at McDonald's USA, to unpack the evolving marketing landscape. From the critical role of first-party data to building a fearless, innovation-driven culture, Tariq shares leadership insights that higher education marketers can directly apply. This episode is a masterclass in marketing transformation, organizational alignment, and using failure as a strategic advantage.Guest Name: Tariq HassanGuest Social: https://www.linkedin.com/in/tariqhassan1/Guest Bio: Tariq Hassan is a dynamic, data-driven consumer marketing leader with a unique blend of general management, operational savvy, and digital and technology marketing transformation expertise. He brings over 20 years of world-class brand building across diverse categories for industry leaders including PepsiCo, Gatorade, GM, J&J, Mars, HP, Mercedes, and Emirates Airlines. Known for achieving results through creating and motivating collaborative teams, Tariq has a unique ability to anticipate consumer needs and exceed expectations—consistently driving in-market growth year over year. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Host Jenny Li Fowler is joined by Christina Le, a strategic social media pro currently leading marketing efforts at the social listening startup Plot. Together, they dig deep into what it really takes to launch a successful social media campaign—especially when you're operating with little to no budget. From identifying the "why" behind a campaign to finding creators on LinkedIn who will amplify your message (even for free), this episode is a goldmine for anyone looking to make a meaningful impact with minimal resources.Guest Name: Christina Le, Head of Marketing, PlotGuest Socials: LinkedInSubstackGuest Bio: Christina Le has built social media from the ground up at six different companies across a range of industries. Now, she's the Head of Marketing at Plot, a next-gen social listening platform that helps brands extract insights from video content. With over a decade in social, she's passionate about making social media marketing more strategic, sustainable, and—most importantly—recognized as a core business function, not an afterthought. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this special episode recorded on site at SXSW EDU, Dustin speaks with Dr. Yolanda Watson Spiva, President of Complete College America (CCA), a national advocacy organization dedicated to helping more students access, persist, and graduate from college on time. Yolanda shares CCA's systems-level approach to student success, the importance of transfer-friendly policies, and how institutions must shift from being college-ready to student-ready. She also discusses CCA's Council on Equitable AI and how AI can support, rather than hinder, student success. If you're passionate about higher ed reform, retention, and equity, this is an episode you won't want to miss!Guest Name: Dr. Yolanda Watson Spiva - President at Complete College AmericaGuest Social: LinkedInGuest Bio: Dr. Watson Spiva's 25+ year career in postsecondary education spans a range of executive leadership, general management, federal government, public affairs, operations and academic officer positions. Dr. Watson Spiva serves as the President of Complete College America (CCA). Headquartered in Indianapolis, Indiana, CCA is a bold national advocate for dramatically increasing college completion rates and closing equity gaps by working with states, systems, institutions, and partners to scale highly effective structural reforms and promote policies that improve student success. CCA has become a national leader in the movement to dramatically increase the percentage of individuals earning a postsecondary credential. Complete College America is organized as an Alliance of 53 (and growing) states, territories, and higher education consortia where executives have committed to ambitious goals of increasing college completion rates, tracking progress toward their goals and implementing a set of evidence-based practices or “Game Changers” that have proven to dramatically increase college completion rates. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

What does it take to guide a company from early investment to a major private equity transaction?In this special Founder Shares live episode, recorded at Raleigh-Durham Startup Week, Tim McLoughlin of CoFounders Capital and Joshua M. Hayes of Hutchison PLLC share the inside story behind the $175 million investment in Element451, a Raleigh-based higher education CRM platform.What challenges arise when spinning out a new tech company from an existing business? How do investors, founders, and legal teams work together to navigate uncertainty, build resilience, and close major transactions? Tim and Josh offer real-world insights on evaluating early-stage companies, managing through crises like COVID-19, and preparing for a successful exit—including the fast-paced deal-making that led to Element451's acquisition.Hosted by Trevor Schmidt, Founder Shares is brought to you by Hutchison PLLC and is edited and produced by Earfluence.

In this episode of Higher Ed Pulse, host Mallory Willsea sits down with Jeremy Tiers, VP of Admission Services at Tudor Collegiate Strategies and host of Enrollify's Mission Admissions podcast, and Harrison “Soup” Campbell, Head of Community Experience at ZeeMee, to discuss groundbreaking new survey data from over 8,700 high school seniors on how they perceive AI in the college search process. The big reveal? Gen Z is using AI tools like ChatGPT, but they still crave human interaction — especially for the high-stakes stuff like admissions decisions and financial aid. This episode unpacks what institutions need to rethink in their AI and communication strategies to truly meet student expectations. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this episode of Confessions of a Higher Ed CMO, Jaime Hunt sits down with leadership coach, author, and longtime friend Melissa Farmer Richards to unpack her new book, The 30-60-90 Day Handbook. The conversation dives deep into how new and seasoned leaders alike can thrive in higher ed by mastering the fundamentals of trust, credibility, and commitment—while navigating modern leadership challenges like burnout, crises, and emerging AI tools. Whether you're stepping into a VP role or eyeing leadership from your current position, this episode offers actionable strategies to lead with authenticity and resilience.The 30-60-90-Day Handbook: Checklists for Communications and Marketing Leaders in Higher EducationGuest Name: Melissa Richards, Founder and Principal, iMarketingMixGuest Socials: LinkedIn: http://www.linkedin.com/in/melissafarmerrichardsInstagram: https://www.instagram.com/imarketingmix/Bluesky Social: https://bsky.app/profile/melissarichards.bsky.socialGuest Bio: Principal and founder of iMarketingMix LLC, Melissa Farmer Richards, MPA, APR is an author, teacher, consultant, facilitator, and leadership coach. Dubbed The Checklist Guru™, she authors The Weekly Leadership Checklist™ and designed The Three Fundamentals of Leadership™ proprietary coaching curriculum.Melissa's 32-year career spans corporate industry, technology, small business start-ups, nonprofits, and higher education administration. She has held senior positions at start-up software companies and global technology organizations, and later led in such roles as chief of staff and vice president for communications, marketing, and enrollment, serving liberal arts colleges and a large public university. She also has founded two small businesses and co-founded two nonprofits, a children's museum and a genetics research foundation.Melissa earned a Master of Public Administration at Virginia Tech and a Bachelor of Arts at the University of Virginia. She also achieved the Accreditation in Public Relations credential and the Association of Governing Boards Board Professional Certificate. Having led award-winning creative teams, she was nominated for the American Marketing Association Nonprofit Marketer of the Year 2022 and named one of 30 Vice Presidents to Follow in 2018 by Leadership in the Digital Age.A natural public speaker and experienced writer, Melissa has spoken at dozens of national conferences and authored more than 100 papers and articles. Her first book, “The 30-60-90 Day Handbook: Checklists for Communications and Marketing Leaders in Higher Education,” is now available from the Council of Advancement and Support of Education. She has collaborated to organize four major TEDx events — including pitching the event and mentoring dozens of speakers —and led numerous conference planning committees. Throughout her three decades of leading internal teams, she developed many small and large professional development events, including a 10-course brand ambassador certificate program. She has contributed her leadership of communications strategy to significant fundraising campaigns, the largest of which was $400 million.Melissa serves as chair of the Public Relations Society of America Northeast District and immediate past president of the Central New York Chapter. She is a part-time adjunct instructor at Aurora University and previously taught at Utica University and the S.I. Newhouse School of Public Communications at Syracuse University.iMarketingMix LLC is a CASE Educational Partner, a Rising Team Channel Partner, and a CenterState CEO Member. As an entrepreneur, Melissa is a member of The Upside and the Central New York Women's Network. As an adjunct teacher, Melissa is a member of UPCEA, the online and professional education association.Author of The 30-60-90-Day Handbook: Checklists for Communications and Marketing Leaders in Higher Education (Council for Advancement and Support of Higher Education, 2025). - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Welcome to Part 1 of this new Pulse Check series from Enrollify. In this episode, Host Ryan Morbido sits down with Seth Matlins, Managing Director of the Forbes CMO Network. With decades of experience on both the agency and client side, Seth unpacks what makes modern CMOs successful, how AI and ambiguity are shaping the future of marketing, and what higher ed leaders can learn from commercial brand strategies. This episode is a masterclass in marketing leadership, strategic storytelling, and bold decision-making.Guest Name: Seth Matlins, CMO, ForbesGuest Social: https://www.harrywalker.com/speakers/seth-matlins - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this special episode recorded on site at SXSW EDU, Dustin speaks with Diego Arambula, Vice President of Educational Transformation at the Carnegie Foundation. Diego discusses how higher education must evolve to remain a powerful engine for economic opportunity — especially for students who are furthest from it. He unpacks the need to rethink degree structures, the role of digital transformation, and how institutions can better prepare students for career success. Tune in to hear how the Carnegie Foundation is leading efforts to reshape college classifications and workforce connections for the next generation of learners.Guest Name: Diego Arambula - Vice President of Educational Transformation, Carnegie FoundationGuest Social: LinkedInGuest Bio: Diego Arambula is vice president for educational transformation at the Carnegie Foundation. As vice president, Diego leads ambitious, actionable strategies and builds partnerships with educators, policy makers, parents, employers and community based organizations to advance Carnegie's mission. Diego exercises his passion for transformational change in education through his positions on multiple boards. In 2020, he was appointed to an 8-year term as trustee for the California State University System, the largest and most diverse postsecondary system in the nation. At CSU, he serves as chair of the Education Policy Committee. He also serves as board chair of Summit Public Schools and the Central Valley Community Foundation. He received his bachelor's (A.B.) in government from Harvard University and a master's in education from Stanford University. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Reece and Mickey Baines are back for their second conversation on the pod. In Episode 49 they discussed campus visits and college emails as Reece - a high school junior - was starting to develop his list of schools. With his junior year winding down, Reece and his dad Mickey share how they've narrowed down the list of schools Reece will apply to, and they offer more eye opening feedback about emails, parent messaging, personalization, and more!Guest Names: Reece Baines, Junior, Wilson High School, PAMickey Baines, Partner and Technology Services Practice Leader, Kennedy & CompanyGuest Socials: Mickey - https://www.linkedin.com/in/mickeyb/Guest Bios: Reece - Reece is currently finishing up his junior year of high school. He's an avid drummer, also works part time for a local community organization, and he volunteers as an orientation counselor at his high school. Mickey - As a consultant and former practitioner in higher education, Mickey has over 25 years of experience building, implementing, and leading enrollment and student success systems and teams. In his current consulting role he leads the technology services practice for Kennedy & Company, helping colleges and universities with their design, implementation, and customization of CRM technologies. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register