Podcasts about enrollify

Welcome back to the third installment of High School to Higher Ed. Today's episode is Part 1 — The School of the New York Times and the Value of Pre-College Programs.  - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We're pleased to have Faton Sopa from Manaferra back on the show this week (listen to his previous episode!) to discuss the recent research his team produced that unpacks new details about student search behaviors. Faton shares why traditional SEO tactics are no longer cutting it—and what institutions must do instead to gain visibility, build trust, and drive enrollment. Spoiler: it's time to ditch the one-channel strategy and embrace an omnichannel mindset rooted in real student data.Guest Name: Faton Sopa - Co-Founder and CEO at ManaferraGuest Social: LinkedInGuest Bio: Faton Sopa is the Co-Founder and CEO of Manaferra, a leading higher ed SEO agency helping universities and colleges grow enrollments. With 15+ years of experience in digital marketing, Faton has pioneered strategies that integrate data-driven insights with AI, Content and Analytics to deliver measurable results for universities and colleges in the US. Under his leadership, Manaferra has become a trusted partner for higher ed institutions looking to leverage SEO and Content to meet their enrollment goals. Passionate about transforming how institutions connect with prospective students in an increasingly competitive landscape, he frequently speaks on topics like AI, SEO, Analytics, and digital transformation in higher education. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this energizing episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Brandy Kift, AVP of Marketing Strategy at Bucknell University, to unpack how her team has successfully broken down the silos between marketing and admissions. Brandy shares the inside story of how Bucknell transformed their approach to enrollment marketing by fostering mutual trust, aligning content strategy with recruitment goals, and leveraging data and AI for meaningful student engagement. If you're searching for strategies to build better collaboration across departments and increase application numbers, this is a must-listen.Guest Name: Brandy Kift, Assistant Vice President of Marketing Strategy at Bucknell UniversityGuest Social: www.linkedin.com/in/brandykiftGuest Bio: Brandy Kift is an accomplished marketing strategist with more than two decades of experience spanning healthcare, K-12 software, and higher education. As Assistant Vice President of Marketing Strategy at Bucknell University, Brandy leverages her extensive background to lead innovative initiatives in branding, reputation building, and recruitment marketing. During her six years at Bucknell, she has cultivated a talented team of marketers and content creators whose work has contributed to record application numbers and earned national recognition. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Higher Ed Pulse, host Mallory Willsea sits down with Adam Heidebrink-Bruno, Digital Content Specialist at Finger Lakes Community College and winner of Best in Conference at the 2025 Digital Collegium Annual Conference. Adam's session — “Preparing for AI Search and the Generative College Discovery Process” — dove deep into how AI-powered search is transforming how prospective students discover and evaluate colleges. In this conversation, Mallory and Adam unpack what it really means to optimize for generative AI tools like ChatGPT and Perplexity, the rise of zero-click search behavior, and why your institution's content strategy may need an urgent overhaul.Check out Adam's Red Stapler Presentation Deck - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In Part 4 of this Pulse Check series, Scott Cline sits down with Geoff Baird, higher ed thought leader and author of The Signal Solution, to discuss how AI in higher education admissions is driving a seismic shift in how institutions engage with prospective students. Drawing parallels to the urgency of innovation during COVID-19, Baird argues that AI represents a "silent pandemic" in admissions — one that requires institutions to rethink processes, strategy, and student engagement at lightning speed. This episode is a must-listen for enrollment leaders navigating the new realities of enrollment marketing and technology adoption.Guest Name: Geoff Baird, Founder & CEO, enroll mlGuest Socials: https://www.linkedin.com/in/geoffbaird/https://www.enrollml.com/signalsolutionGuest Bio: Geoff Baird is the founder and CEO of enroll ml and author of the recently released book, The Signal Solution: How Smart Colleges Stop Chasing Applications and Start Converting Students. Over 35 years, Geoff has guided entities ranging from Fortune 50 business units to higher ed institutions through high-stakes operational and financial decisions to deliver growth, sustainability, and innovation. His company, enroll ml, is an AI-driven platform that helps institutions improve middle funnel enrollment yield, force-multiplying admissions teams and enhancing the effectiveness of new student recruitment investment. In 2024, enroll ml was named to GSV Ventures and Google Cloud's list of the 50 most innovative ed-tech startups worldwide. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this milestone 300th episode, Sophie Nguyen, Senior Policy Manager at New America, joins Dustin to unpack the newest findings from the new 2025 Varying Degrees report — a data-rich look at how Americans view the role, value, and future of higher education. From surprising bipartisan agreement to the communication failures of institutions, this episode reveals what colleges need to know and do to rebuild public trust and deliver on their promise.This episode includes a sponsored question in partnership with Brian LeDuc, founder of Learning, Designed — a consulting practice and newsletter focused on helping higher ed institutions design more student-centered systems and strategies.You can subscribe to the newsletter here.Guest Name: Sophie Nguyen - Senior Policy Manager at New AmericaGuest Social: LinkedInGuest Bio: Sophie Nguyen is a senior policy manager with the higher education team at New America. Her work focuses on college completion and public opinion in higher education. Nguyen leads Varying Degrees, New America's annual survey that looks into how Americans perceive important higher education issues regarding value, funding, and accountability. Nguyen also manages the HigherEd Public Opinion Hub, an online repository of higher education surveys, and co-authors Public Insight, New America's monthly newsletter that provides analysis on survey findings. Her work on public opinion has been featured in the New York Times, NPR, Inside Higher Ed, Higher Ed Dive, and other news outlets. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Mission Admissions host Jeremy Tiers talks with Shane Baglini about the do's and don'ts of starting a new senior leadership role.Guest Name: Shane Baglini, Executive Director of Marketing and Branding, William & MaryGuest Social: https://www.linkedin.com/in/shanebaglini/Guest Bio: Shane Baglini serves as Executive Director of Marketing and Branding at William & Mary, where he is responsible for the strategic planning, leadership, and execution of the digital marketing, research and analytics, multimedia, and creative teams' efforts to develop and sustain a comprehensive brand and marketing strategy. With a decade of experience in higher education, Shane's background spans enrollment marketing, brand and creative strategy, digital transformation, and more. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We're popping into your feed with a very special bonus episode to commemorate 300 weekly episodes of the podcast. Dustin shares some brief notes of gratitude and reflections on the journey, as well as thoughts on the future of the show. Thank you to all our listeners, guests, and of course many thanks to the wonderful teams at Enrollify and Element451 for their support of the show. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mallory Willsea is joined by Heather Mueller, Chief Customer Officer and Co-Founder of Capture Higher Ed, to unpack OpenAI's groundbreaking analysis of 1.5 million ChatGPT conversations. Together, they explore how AI is reshaping behavior—not just as a task assistant, but as an advisor—and what that means for higher ed marketing, enrollment strategy, and the future of student support. This is a must-listen for enrollment leaders navigating AI's fast-evolving role in our industry.Related Links:OpenAI: How people are using ChatGPTRegister for the AI Engage Summit - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In Part 3 of this Pulse Check series, Scott Cline sits down with Dr. John Haller, former VP of Enrollment Management at the University of Miami and current higher education consultant, to unpack how AI agents are being used across college admissions offices. From streamlining essay reviews to decoding enrollment trends and anticipating student persistence, this episode tackles the promise and pitfalls of using AI in higher ed. If you're a higher ed leader wrestling with how (or whether) to integrate AI into admissions and marketing, this episode offers a refreshingly honest, behind-the-scenes perspective.Guest Name: Dr. John Haller, Special Assistant to the President, Strategic Initiatives at Denison UniversityGuest Social: johnhaller.orgGuest Bio: Dr. John Haller is a higher education consultant and professor.  Most recently, he served as the Special Assistant to the President, Strategic Initiatives at Denison University.  For 10 years John served as the Vice President of Enrollment Management and New Student Strategies at the University of Miami.  During his time at Miami, he led the movement from a largely merit-based to a hybrid merit- and need-based financial aid strategy where 100% of financial need is met.  Also, the institution realized a 30%+ increase in applications and a 50%+ increase in yield.  The institution realized a decrease in student indebtedness ($10,000) and the highest freshman retention (94%) and six-year graduation rates in University history (82%).  Dr. Haller also served as the Associate Provost for Enrollment Management at Saint Joseph's University and had experiences in student success at Drexel University, MBA Admission at Vanderbilt University, and Undergraduate Admission at Denison University.  He is an honors graduate in economics and statistics from the University of Michigan, received master's degrees in business and higher education, and received his Ed.D. in higher education from the University of Pennsylvania.  He can be contacted via his blog at johnhaller.org. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Samyr Qureshi, Co-Founder and CEO of Knack, returns to the podcast to unpack how his team is reshaping peer tutoring into a powerful engine for student success and workforce readiness. With a tech-enabled, Uber-style platform, Knack empowers high-achieving students to tutor peers while building soft skills and resumes. Samyr and Dustin explore the evolution of tutoring in higher ed, the role of AI in academic support, and how innovative partnerships are driving equitable outcomes across the student lifecycle.This episode includes a sponsored question in partnership with Brian LeDuc, founder of Learning, Designed — a consulting practice and newsletter focused on helping higher ed institutions design more student-centered systems and strategies.You can subscribe to the newsletter here.Guest Name: Samyr Qureshi, Co-Founder and CEO, KnackGuest Social: LinkedInGuest Bio: Samyr Qureshi is the Founder & CEO of Knack, the leading peer-to-peer learning platform partnering with top campuses such as Georgia Tech, University of Florida, University of Utah, University of Connecticut, and dozens of others. Knack has raised $20M in venture capital, most recently closing their Series B, from investors like New Markets Venture Partners, Jeff Vinik (Tampa Bay Lightning NHL Team Owner), Precursor Ventures, ETS (creators of GRE), Chegg, ASU Enterprise Partners, and many other well-known education venture investors and corporations. Currently based in St. Petersburg, Florida, Samyr previously worked as an Account Executive in the Emerging Technology division at Gartner and also formerly served as an iOS Advisor at Apple.Samyr was born in Abu Dhabi, UAE, and immigrated to the US with his mother and sister at the age of seven. Landing in Florida, he grew up in the Tampa Bay area, enrolled in and served as Student Body President at St. Petersburg College while in high school, and ultimately went on to University of Florida earning a Bachelor's degree in Law & Criminology. Samyr has been named in Forbes 30 Under 30, honored as the Emerging Tech Leader of the Year by Tampa Bay Tech, has been featured in Tampa Bay Magazine's Top 10 Under 40, Pi Kappa Phi's Thirty under 30, and was also named in University of Florida's 40 Gator Alumni Under 40 in 2021. When he's not traveling, Samyr loves to play guitar, write music, and spend time outdoors. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jaime Hunt sits down with Kerry Salerno, Chief Marketing and Communications Officer at Babson College, to explore the power of data-driven marketing. Together, they dive into how Kerry's team leverages impact reports and key performance indicators (KPIs) to align marketing strategies with institutional goals. From agile team structures to quarterly dashboards and annual reports, this episode is packed with insights on building a high-performance marketing culture. If you've ever struggled to quantify the impact of your marketing work—or convince leadership it matters—this episode is a must-listen.Guest Name: Kerry Salerno, Vice President and Chief Marketing and Communications Officer, Babson CollegeGuest Social: https://www.linkedin.com/in/kerrysalerno/Guest Bio: Kerry Salerno serves as Babson College's Chief Marketing and Communications Officer, overseeing brand, reputation and enrollment marketing and communication strategies. She is responsible for building brand awareness, engagement, adoption, and advocacy for the institution and each of its revenue generating programs, as well as overseeing institutional communications strategies. Prior to Babson, Kerry was at Northeastern University where she served in a variety of roles related to enrollment marketing and communications, most recently as Vice President of Enrollment, Marking and Recruitment for the Northeastern University Professional Advancement Network. Kerry received her B.S. in Marketing and her M.B.A from Bentley University. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most higher ed campaigns play it safe—and end up milk toast. In this episode of Talking Tactics, Safaniya Stevenson sits down with Baldwin&'s Ashley Yetman and Emily Watson to unpack why bold ideas beget bold design. Partnering with the North Carolina School Board Association on a hearts & minds campaign, they leaned into disarming nostalgic illustrations and creator collaborations to humanize messaging. They reveal how taking creative risks can unite communities, energize audiences, and spark real impact in education marketing.Guest Names:Ashley Yetman, Co-CEO, Director of Brand Strategy, Baldwin&Emily Watson, Group Creative Director, Baldwin&Guest Socials: Ashley Yetman - https://www.linkedin.com/in/ashley-yetman-a39a0b14/Emily Watson - https://www.linkedin.com/in/emily-watson-b9383312/Guest Bios:Ashley Yetman - As 1/3 of the kick-ass, co-CEO team, Ashley Yetman has been growing and leading the brand strategy practice at Baldwin& since 2016 — after years in the Bay Area, working on global brands like Apple, Audi, AAA and Callaway Golf. Since joining B&, she's tackled all things brand and strategy for brands across all industries; from established companies like Radio Flyer, Krispy Kreme, Gaia Herbs, Lansinoh, and KIOTI tractors, to start-up brands like Circ, Pivotal, Shibumi Shade, and Ithaca Hummus. Ashley has dedicated her career to helping companies extricate and articulate their inherent goodness, so they can live into their most real-est selves. ‘Cause she believes that being yourself (brand-self or human-self) is the best sales tool you can ever uncover. When she's not geeking out here at B&, she's either shredding mountains, at home in Durham putting up with her goofy-but-adorable sheepadoodle, or loving/negotiating every moment with her husband and two boys.Emily Watson - Emily Watson is Group Creative Director at Baldwin&, where she has led creative for Gaia Herbs, KIOTI Tractor, Long John Silver's, NCSBA, and Zulily. Since joining in 2019, she has played an integral role in growing the agency. She helped launch Take Your Seat, helping to increase Black representation in corporate boardrooms, and The Lieutenant Governor's Fund for the Fabulous, which won Gold at the Shorty Impact Awards and the Grand Award the ANA Awards. She previously did more creative stuff at MullenLowe and GSD&M, working on brands like BMW, Trésemme, Food Lion, and NC Lottery. She has many interests outside of work but is trying to keep this bio to an appropriate length and so will not bore you with stories about hiking and little kids and hound dogs. - - - -Connect With Our Host:Safaniya Stevensonhttps://www.linkedin.com/in/safaniyastevenson/ About The Enrollify Podcast Network:Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this special episode of Generation AI, listeners get an exclusive peek into Vanderbilt University's ambitious and unconventional approach to integrating AI across campus through a recent episode of the AI for U podcast. AI for U host Brian Piper speaks with Allen Karns, Chief AI and Technology Officer at Vanderbilt's Center for Generative AI, who breaks down how Vanderbilt built Amplify—their open-source AI platform—for both administrative and academic use cases. This episode is a masterclass in institutional transformation, innovation culture, and practical AI implementation in higher education.Check out AI for U on the Enrollify Network - - - -Connect With Our Co-Hosts:Ardis Kadiuhttps://www.linkedin.com/in/ardis/https://twitter.com/ardisDr. JC Bonillahttps://www.linkedin.com/in/jcbonilla/https://twitter.com/jbonillxAbout The Enrollify Podcast Network:Generation AI is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mallory Willsea sits down with Benjamin Rickert, a higher ed communications leader, to explore what it truly means to serve students during a crisis. They reflect on the emotional and logistical challenges institutions face during natural disasters — and how a single, well-timed message can change the course of a student's life. This episode offers a powerful reminder of the human impact behind emergency communication in higher education. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In Part 2 of this Pulse Check series, Scott Cline sits down with Emily Thayer Owens, a college access strategist, counselor, and AI ethics advocate. With nearly two decades of experience across admissions, policy, and student support, Emily shares a refreshingly grounded perspective on how AI is already transforming the college admissions landscape—and what higher ed leaders are completely missing in this moment. From digital divides to transparency gaps, this episode unpacks what it takes to build trust and adapt strategically in the age of intelligent agents.Guest Name: Emily Thayer, Director of Career & College Counseling, Alumni Supports, Venture AcademiesGuest Social: https://www.linkedin.com/in/emilythayer/Guest Bio: Emily Owens is a recognized college access strategist, speaker, and advocate with almost two decades of experience in admissions, counseling, and postsecondary success. She has built and led initiatives across K-12, higher education, and statewide partnerships to build more equitable systems, while staying hands-on with students along the way.  Emily specializes in human centered programs that bridge the gap between intention and impact - whether it's integrating AI with ethical frameworks into student supports, shaping inclusive education practices, or advising on direct admission policy. Her leadership roles on executive boards for organizations like MACAC and MnACC, along with various speaking engagements, and her involvement in the Minnesota tech industry such as serving on the leadership board for Global AI - TC Chapter, have positioned her as a strong voice on how institutions can meet the moment with authenticity and innovation. With a deep commitment to civic engagement and transforming systems for good, Emily brings a powerful blend of practitioner insight and policy experience to every conversation. She believes the future of enrollment is about reimagining pathways for students and truly emboldening students in their future. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Dr. Maria Toyoda, newly appointed president of the WASC Senior College and University Commission (WSCUC), joins Dustin for a refreshingly candid conversation about the current and future state of accreditation in higher ed. She shares how accreditors can be powerful partners for institutional change, why student success—not compliance—is the true north, and what's actually happening behind all the policy noise. From clarifying federal guidance to preparing for AI disruption, this episode offers a masterclass in leading with mission, metrics, and momentum.This episode includes a sponsored question in partnership with Brian LeDuc, founder of Learning, Designed — a consulting practice and newsletter focused on helping higher ed institutions design more student-centered systems and strategies.You can subscribe to the newsletter here.Guest Name: Dr. Maria Toyoda - President & CEO of WASC Senior College and University CommissionGuest Social: LinkedInGuest Bio: Maria Toyoda is president & CEO of WASC Senior College and University Commission, one of the seven formerly regional accreditors of institutions recognized by the US Department of Education. Previously, she served as executive vice president and provost at Western New England University; dean of the College of Arts & Sciences at Suffolk University; and professor of political science and associate dean at Villanova University. She was a research scholar and associate director at Stanford University's Institute for International Studies and the Asia-Pacific Research Center. She received her AB from Stanford University and her PhD from Georgetown University. Maria has held numerous fellowships and visiting appointments in the United States and Japan. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mallory Wilsey as she sits down with Fabrizio Vallejos for a special episode recorded live at the Prima Conference! Fabrizio shares his biggest takeaways from attending Prima, including the power of collaboration across higher ed institutions and the advantages of not reinventing the wheel. Hear his real-world story of how he quickly leveraged AI-powered tools inside Element451 to solve a critical compliance challenge—streamlining student form collection in record time. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you're wondering how you can embrace being an introvert in an industry that often favors extroversion, this episode of Mission Admissions is for you. Host Jeremy Tiers talks with Emily Hannon (an introvert) about some of the challenges she's faced, and the strategies that help prepare her mentally for things like high school visits, phone calls, and socializing at conferences.Guest Name: Emily Hannon, Director of First-Year Admissions, St. Ambrose UniversityGuest Social: https://www.linkedin.com/in/emily-hannon-17354494/Guest Bio: Emily Hannon is the Director of First Year Admissions at St. Ambrose University in Davenport, Iowa, where she has worked in enrollment management since 2018. She's actively involved in the Iowa Association for College Admission Counseling (Iowa ACAC), serving on the Professional Development and Practices Committee since 2019 and as Chair of the committee from 2022-2025. Emily was also awarded the Iowa ACAC Rising Star Award in 2023 and is committed to advancing professional development in higher education admissions. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Generation AI analyzes groundbreaking research from OpenAI and Anthropic that reveals how AI usage is fundamentally different than expected. Hosts Ardis Kadiu and Dr. JC Bonilla dissect OpenAI's study of 1.5 million ChatGPT conversations, uncovering that 70% of usage is now personal rather than work-related - a complete reversal from initial predictions about enterprise productivity gains. They explore how ChatGPT has reached 700 million weekly active users with 90% of usage now outside the US in less than 3 years (compared to 23 years for the internet), while Claude data shows enterprise users focusing heavily on coding (36% of usage) and autonomous workflows (39% of conversations). The discussion reveals critical implications for higher education: while consumer AI adoption explodes globally with gender parity achieved (52% women users), institutions remain stuck with budget constraints, scattered use cases, and talent retention issues. This episode provides essential insights for education leaders on why the shift toward personal productivity and home-based AI usage creates both untapped opportunities and urgent challenges for institutional AI strategy heading into 2026.OpenAI's Massive ChatGPT Usage Study Overview (00:02:08)Analysis of 1.5 million ChatGPT conversations through NBER working paper700 million weekly active users, most comprehensive AI usage study everCollaboration between OpenAI Economic Research, Harvard economist David Deming, and NBERConsumer plans only - excludes enterprise and API usageSample represents massive scale given ChatGPT's global reachExplosive Growth Patterns and Metrics (00:05:27)Reached 100 million weekly users in under one year (unprecedented speed)Message volume growing even faster than user countAverage user sends 7-8 messages per day (up from 2x in 2024)Cohort analysis shows steady usage for existing users, new users driving intensityGrowth accelerates with each major model releaseGlobal Adoption Outpacing All Previous Technologies (00:08:09)90% of usage now outside North America (achieved in under 3 years)Internet took 23 years to reach same international distributionLower-income countries showing fastest adoption ratesImplications for international marketing and student recruitment strategiesGlobal phenomenon across all economic levelsGender Parity Achievement (00:11:30)Women users increased from 37% (January 2024) to 52% (July 2025)Based on analysis of typically feminine vs masculine namesReflects natural population distribution (50/50 split)Usage patterns now mirror general population demographicsThe Personal vs. Work Usage Revelation (00:13:24)Work-related usage dropped from 47% to only 27%Over 70% of ChatGPT usage is personal/non-work relatedHidden economics of home productivity emerging (not captured in GDP)Similar pattern to mobile device "bring your own device" adoptionEnterprise adoption significantly slower than consumerUsage Intent Categories and Detailed Breakdown (00:16:37)Three main categories: Asking (49%), Doing (40%), Expressing (11%)Practical guidance: 28.8% (top use case)Seeking information: 24.4% (up from 18% year-over-year)Writing: 23.9% (declining as users discover new applications)Multimedia: 7.3% (peaked at 12% after GPT-4o image features)Technical help: ~5%Self-expression: ~5%Specific High-Demand Use Cases (00:19:32)Tutoring/teaching: 10.2% (major opportunity for ed-tech)How-to advice: 8.5% (vertical SaaS potential)Personal writing & editing: 18% (demand for AI co-pilots)Coding in ChatGPT: Only 4.2% (compared to 36% in Claude)Each use case bar represents potential startup opportunity or graveyardClaude/Anthropic Enterprise Usage Analysis (00:27:42)Coding dominates: 36% of Claude usageAutonomous workflows: 39% of conversations (up from 27%)API automation: 77% of business API tasks are full automationMore complex multi-step workflows emergingGeographic usage reflects local economies (NYC: finance, Hawaii: tourism, Massachusetts: science)The Context and Data Bottleneck (00:34:52)Major enterprise bottleneck: Data/context readinessShift from prompt engineering to context orchestration for 2026Context engineering becoming the critical capabilityIntegration with existing platforms determines successOrchestration requires both technology and specialized talentEnterprise AI Economics and Priorities (00:37:26)Companies prioritize capability over cost savingsModel capabilities drive adoption more than pricingBusinesses "lean into automation over cost savings"Not yet highly price sensitive - capacity matters moreBudget lines for AI becoming essential planning itemHigher Education Specific Challenges (00:42:41)Minority of institutions identify as AI leaders75% of CDOs see moderate risk to academic integrityMost exploring scattered use cases vs. campus-wide programsBudget constraints remain primary blockerMarketing and enrollment teams leading adoptionStudent support and advising showing strong use casesTalent retention crisis as AI champions leave for better opportunitiesLabor Market Implications and Timeline (00:45:48)Fortune reports AI potentially replacing entry-level workersContext-heavy work remains difficult to fully automateAnthropic predicts powerful automated systems by late 2026-early 2027Low-hanging fruit automation tasks already saturatingNeed to view AI as outcomes rather than featuresKey Strategic Takeaways (00:46:47)Consolidation into integrated platforms expected for 2026Data connectors and ecosystem integration criticalConsumer adoption patterns informing enterprise strategyHome productivity gains creating new economic value unmeasured by GDPInstitutions need separate AI budget lines immediatelyPlatform strategy required vs. point solutions - - - -Connect With Our Co-Hosts:Ardis Kadiuhttps://www.linkedin.com/in/ardis/https://twitter.com/ardisDr. JC Bonillahttps://www.linkedin.com/in/jcbonilla/https://twitter.com/jbonillxAbout The Enrollify Podcast Network:Generation AI is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Higher Ed Pulse, host Mallory Willsea sits down with Mary Keister, Principal at Mary Keister Consulting and a seasoned strategic communications pro, to unpack one of higher ed's most pressing issues: the rapidly declining public trust in the value of college. With Gallup and Lumina Foundation data showing alarming trends in student and family skepticism, this conversation dives into what's fueling the crisis—and what institutions can actually do about it. From missed messaging opportunities to long-overdue operational pivots, Mary and Mallory explore how to reframe the higher ed value proposition for today's reality. Related Links: https://news.gallup.com/poll/695003/perceived-importance-college-hits-new-low.aspxhttps://www.luminafoundation.org/news-and-views/the-cost-vs-value-paradox-what-americans-really-think-about-college/https://www.highereddive.com/news/higher-education-survey-new-america-varying-degrees-2024/722992/https://www.bethel.edu/more/ - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to the debut episode of this new pulse check series, AI Arms Race: Navigating Leadership in the Agentic Admissions AI Era, hosted by Scott Cline. Guest Name: Dr. Stephen Ostendorff, Dean of Admissions, Molloy UniversityGuest Social: https://www.linkedin.com/in/ostendorff/Guest Bio: Dr. Stephen Ostendorff is a strategic enrollment and marketing leader with over two decades of experience driving growth and innovation in higher education. Currently serving as Dean of Admissions at Molloy University, he has led record-breaking enrollment through data-informed strategies, advanced CRM integrations, financial aid optimization, and the ethical use of AI in recruitment. With a background spanning private, urban, and mission-driven institutions, he is known for collaborative leadership, taking a tech-forward approach to enrollment management, and a future-focused mindset when it comes to student engagement and retention.He holds an Ed.D. in Organizational Leadership Studies from Northeastern University, an M.S.Ed. in Student Development Practice in Higher Education from St. John's University, and a B.A. in English from Clark University. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler sits down with Ted Harrison, Founder and CEO of neuemotion and former Head of Advertiser Production at Twitter (yes, real Twitter). Ted brings a refreshing take on creativity in social media, debunking the myth that inspiration strikes like lightning. Instead, he shares how creative consistency is a skill—one that can be systematized, scaled, and repeated. Whether you're a burned-out content creator or a higher ed social media manager in a creative rut, this episode is full of insights that will reignite your spark.Guest Name: Ted Harrison, Founder/CEO at neuemotionGuest Social: LinkedInGuest Bio: Ted Harrison is the Founder and CEO at neuemotion, servicing Fortune 500 clients and beyond, author of Entrepreneurial Creativity: Repeatable Creative Success, and the former Head of Production at Twitter Inc. & X Corp. His past work has ranged from building a 9-figure content business as an "intra"preneur at Twitter, to animation onsite in Iraq, to award-winning Super Bowl commercials, to script coverage for Academy Award-winning director Jonathan Demme. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What do you do when your institution no longer needs acres of land and buildings? You sell it and build a more agile, student-centered future. In this episode, Dustin chats with Dr. Beth Martin, President of Notre Dame de Namur University (NDNU), about the bold and forward-thinking decision to sell their historic campus and double down on serving adult learners. Beth shares what it takes to lead through transformation, why selling land can be a catalyst—not a collapse—and how other institutions might reimagine their own paths forward.Guest Name: Dr. Beth Martin - President of Notre Dame de Namur UniversityGuest Social: LinkedInGuest Bio: Beth Martin, Ph.D., is the 19th President of Notre Dame  de  Namur University, a role she has held since September 2021. A graduate of Brown University and Stanford University, Dr. Martin began her academic administrative career at NDNU as a faculty member and founding Dean of the School of Sciences, later serving in senior leadership roles at Holy Names University before returning to lead NDNU as its 19th President. Under her leadership, NDNU not only embraces mission-driven education rooted in the Sisters of Notre Dame de Namur values, but has restructured its identity to focus on graduate and degree completion degree programs to ensure sustainable future growth. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What happens when a team of former tourism and events pros are in charge of rolling out a rebrand? You'll want to hold on your beignets for this one. In this episode, we'll hear from Anne Falgout, Director of Strategic Communications for South Louisiana Community College on why they took a festive approach to their brand launch.Guest Name: Anne Falgout, Director of Strategic Communications, South Louisiana Community CollegeGuest Social: https://www.linkedin.com/in/annefalgout/Guest Bio: Anne Falgout, Director of Strategic Communications at South Louisiana Community College (SoLAcc), is a Louisiana native with 20+ years of community advocacy experience. From 2002-2022, she worked with entrepreneurs and marketed communities to potential talent and relocating companies at the Lafayette Economic Development Authority and as the first executive director of the Vermilion Economic Development Alliance. She remains civically involved through positions including United Way of Acadiana board member and Resource Development Chair, and as a Love Our Schools CAFE' Champion. Anne is also an active member of the Confrerie d' Abbeville, a fraternal Francophone organization that hosts one of seven Giant Omelette Celebrations worldwide.Anne has been recognized with multiple awards including 20 Under 40 Acadiana Leadership Award, Women Who Mean Business Award, and the 2019 Forward Vermilion Award. In 2023, she received the SoLAcc Chancellor's Award for transforming the college's brand in her first year. Since joining higher education, her team has secured multiple district and national marketing awards, and she serves on NCMPR's District 2 Executive Council and as PR Council Chair for the Louisiana Community & Technical College System. She and her partner run a boutique music studio in Kaplan, Louisiana, and she is the mother of four children ranging from seven to twenty-seven. Anne loves all things Louisiana including cooking modern Cajun food, live music, and beautiful sunsets that inspired SoLAcc's new color palette. - - - -Connect With Our Host:Safaniya Stevensonhttps://www.linkedin.com/in/safaniyastevenson/ About The Enrollify Podcast Network:Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Generation AI, hosts Ardis Kadiu and Dr. JC Bonilla explore the accelerating AI infrastructure boom following Oracle's massive 36% stock surge after announcing a $300 billion OpenAI deal. They break down Anthropic's landmark $1.5 billion copyright settlement and what it means for AI training data - companies can train on copyrighted material, but they have to buy it first. The conversation shifts to practical tools as they discuss ChatGPT's new MCP support and Replit Agent 3's autonomous coding capabilities that can work independently for 200 minutes. The hosts then examine the rise of AI influencers making millions through synthetic content, powered by Google's game-changing Nano Banana image editor and Veo 3's new vertical video capabilities that make professional social content creation cost just $12 for a 30-second ad.Opening and UVU Campus Incident (00:00:00)Reflection on September 11th anniversary, 24 years laterDiscussion of tragic incident at University of Utah Valley campusHow institutions manage crisis communicationsAnthropic's $1.5B Copyright Settlement (00:06:32)Court ruling on using pirated materials for AI trainingSettlement details: $3,000 per book for 500,000 illegally obtained booksPrecedent set: AI companies can train on copyrighted material if purchased legallyImplications for other pending lawsuits with OpenAI, Meta, and New York TimesOracle's Stock Surge and Infrastructure Boom (00:10:44)Oracle stock jumps 36% after earnings announcement$300 billion commitment from OpenAI for cloud infrastructureOracle positioning as the "shovels" in the AI gold rushHosting compute for OpenAI, XAI, Meta, and GoogleSignal that AI infrastructure spending is accelerating, not slowingChatGPT Adds Full MCP Tool Support (00:14:51)OpenAI enables MCP (Model Context Protocol) in developer modeMCP as "USB for AI agents" - standardized connection protocolExpanded connectivity beyond limited connector listInternal tools can now expose MCP servers for agent communicationReplit Agent 3: Autonomous Coding Revolution (00:16:37)Third generation agent can work independently for 200 minutesReflective loops for automatic testing and bug fixingCreates multi-step automations similar to Zapier workflowsCan build other agents and complex applications autonomouslySimulates human interaction: clicking, form filling, authenticationThe Rise of AI Influencers and Synthetic Content (00:21:27)Virtual personas making up to $10 million annuallyExamples: Luo Magalo (7.7M followers), Lil Miquella (2M followers)Brands partnering with Samsung, Versace for controlled narrativesAgencies producing synthetic influencers at scaleBalance between fiction/adventure and avoiding deceptionGoogle's Nano Banana: Image Editing Revolution (00:26:12)Transform any image through natural language promptsCharacter consistency for beginning, middle, and end framesUpdate dated content (change "2023" shirt to "2025")Top viral prompts: action figures, different decades, TV showsAvailable in Google Gemini and through APIsVeo 3 Video Generation Goes Social-First (00:28:10)50% price reduction: $0.15 per second for fast generationNew 9x16 vertical format for TikTok, Instagram Reels1080p HD output as standardFull audio integration with voice generation30-second professional ad costs just $12 to producePractical Applications for Higher Ed (00:40:51)Creating personalized content for micro-audiencesUniversity mascots with variations for different demographicsA/B testing at scale for minimal costTransparency and authenticity requirementsBrand ownership and responsibility for synthetic contentTool Recommendations and Alternatives (00:39:12)Midjourney for conceptual images and presentation loopsRunway ML Gen 3 for quick prototypesCling AI 2.1 for lip syncing and motion controlLuma Dream Machine for hyper-realistic animationsLeonardo AI as platform aggregating multiple models including Veo 3 - - - -Connect With Our Co-Hosts:Ardis Kadiuhttps://www.linkedin.com/in/ardis/https://twitter.com/ardisDr. JC Bonillahttps://www.linkedin.com/in/jcbonilla/https://twitter.com/jbonillxAbout The Enrollify Podcast Network:Generation AI is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Higher Ed Pulse, hosts Mallory and Gil Rogers break down the real reason 95% of AI projects fail—and it's not the tech. From underground AI usage to rising trust issues and executive scrambling for structure, this episode explores how leadership—not capability—is the biggest hurdle for AI adoption in higher education and beyond. Whether you're an institutional leader or front-line staffer experimenting with AI, this conversation offers timely insights on how to approach AI integration with intention, empathy, and strategy.Related Links: MIT Study: 95% of Generative AI Projects FailAI as Boss? Workers Push BackChief AI Officers Emerge Across IndustriesThe Shadow AI Workforce - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

‍In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Anne Peters, Chief Marketing and Communications Officer at UTSA, to explore what it really means to “raise the profile” of a university. Spoiler alert: it's not just about rankings. From community-driven branding campaigns to strategic data storytelling, Anne shares a wealth of insights on how institutions of any size can authentically build visibility and credibility. Whether your campus has a football program, a medical school, or neither, this conversation is packed with actionable ideas for enrollment marketers. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Welcome to the final installment of this Pulse Check series — Advancement Amplified: The IA MarCom Shift — Part 5: The 90-Day Blueprint. Dan Giroux teams up with higher ed marketing powerhouse Jaime Hunt—host of Confessions of a Higher Ed CMO and author of Heart Over Hype—for a co-led conversation that delivers big, bold ideas and actionable next steps. Together, they offer a compelling, cross-functional perspective on what it means to build future-ready advancement marketing and communications (MarCom) teams—and how to do it in just 90 days. If you're serious about integrated strategies, sustainable structures, and breaking down silos, this is the episode for you.Notes / Resources:AI Maturity Matrix: https://www.solvehighered.com/ai-maturity-matrixHeart Over Hype: https://www.heartoverhypebook.comSolve Higher Ed: https://www.solvehighered.com - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

In this episode, Dustin sits down with Mike Stratta, CEO of Arcaléa, to unpack how AI is reshaping marketing strategies across industries—and what that means for higher ed. From his frustrations with top-line-only marketing to developing a data-powered product called Galileo, Mike shares how higher ed institutions can finally move beyond assumptions and start measuring what really works. They also reflect on key takeaways from the eduWeb Summit, where curiosity, collaboration, and AI-driven strategies took center stage.Guest Name: Michael Stratta, CEO, ArcaléaGuest Social: LinkedInGuest Bio: Mike Stratta is the founder and CEO of Arcalea, a firm that develops AI-driven marketing products and services for higher education and other industries. With more than 25 years of experience, Mike helps universities and C-Suite leaders transform complex data into actionable growth strategies. He has advised and lectured at the University of Chicago, Loyola's Quinlan School of Business, and Northwestern's Kellogg School of Management, where Arcalea's Galileo platform is also used to teach marketing optimization. A three-time Inc. 500 and Financial Times Fastest-Growing Companies honoree, Mike has launched multiple AI products in the past two years. He is a Vistage member, former Entrepreneurs' Organization board member, and has worked with leading institutions and global brands alike. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Over the past few years colleges and universities have increased the amount of text messages they send to prospective students, and many have also started texting parents and guardians. In this episode of Mission Admissions, host Jeremy Tiers talks with Laura Rudolph about the secret shopping project she recently completed – signing up as both a student and parent at several institutions.Guest Name: Laura Rudolph, Founder, Square One ConsultingGuest Social: https://www.linkedin.com/in/laurakrudolph/Guest Bio: Laura Rudolph helps small-but-mighty higher education teams strengthen their enrollment marketing and create lasting impact. As founder of Square One Consulting, she works with colleges and universities to streamline processes, build capacity, and implement strategies that connect meaningfully with students and families. Guided by empathy and a deep understanding of the student journey, Laura blends strategic vision with practical execution to equip institutions with the tools and confidence for sustainable enrollment success. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

In this episode of Generation AI, hosts JC Bonilla and Ardis Kadiu break down A16Z's fifth annual Top 100 Gen AI Consumer Applications report, revealing how the AI app ecosystem has shifted from experimentation to consolidation. They discuss Google's aggressive entry with four separate products in the rankings, including Gemini's rapid rise to second place behind ChatGPT. The conversation explores how consumer AI has moved beyond novelty to become essential productivity tools, with specialized apps dominating specific use cases like image generation (Midjourney), voice (11 Labs), and the emerging category of agentic coding platforms like Lovable and Replit. The hosts also examine the global dynamics of AI adoption, including the significant presence of Chinese-developed apps and what these consumer trends mean for higher education professionals and their students.Opening and Mediterranean Reflections (00:00:00)Ardis returns from his brother's wedding in TuscanyDiscussion about taking time away from technology and workThe value of slowing down and gaining new perspectives on AI trendsThe A16Z Top 100 Report Overview (00:08:49)Fifth edition of Andreessen Horowitz's annual consumer AI apps reportBased on monthly active users on mobile and web trafficDifference between unique web visitors vs active users explainedFocus on consumer adoption patterns rather than enterprise AIMarket Stabilization and All-Stars (00:11:54)Only 11 new names on web list vs 17 last yearMarket maturity signals with winners consolidating positionsChatGPT reaches 700-800 million weekly active users14 brands consistently dominating across categoriesGoogle's Aggressive Multi-Product Strategy (00:17:00)Gemini takes second place with 12% of ChatGPT's web visitsIntroduction of Nano Banana image editing modelFour Google products separately ranked in top 100Strategic unbundling approach to compete across categoriesThe Rise of Agentic Coding (00:25:47)Evolution from "vibe coding" to "agentic coding"Lovable reaches #22, Replit maintains strong positionIntegration with Supabase for backend developmentReal work being done on these platforms, not just experimentationRegional Dynamics and Chinese Apps (00:29:19)22 out of 50 mobile apps are Chinese-developedDiscussion of China vs rest of world classificationChinese apps being exported globallyAI as a global technology play across regionsYear-Over-Year Changes (00:32:12)Deep Seek's rise and fall (down 40% from peak)Shift from novelty (2024) to utility (2025)Apple's crackdown on ChatGPT copycatsMobile list showing more innovation and newcomersVideo Generation Maturity (00:36:15)Google's VO3 dominates over SoraConsolidation in video generation spaceWorld models like Genie 3 emergingVideo becoming integrated into general assistantsImplications for Higher Education (00:38:01)Students already using multiple consumer AI toolsPattern of utility across companions, creativity, productivityNeed for educators to understand student tool usageRecommendation to explore top apps to understand student behaviorClosing Thoughts (00:41:20)Consumer AI adoption as mirror of society's AI integrationFocus shifting from smartest models to most useful appsEncouragement to test unfamiliar apps from the listPreview of fall conference season and upcoming AI announcements - - - -Connect With Our Co-Hosts:Ardis Kadiuhttps://www.linkedin.com/in/ardis/https://twitter.com/ardisDr. JC Bonillahttps://www.linkedin.com/in/jcbonilla/https://twitter.com/jbonillxAbout The Enrollify Podcast Network:Generation AI is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Mallory Willsea welcomes Fran Zablocki, Head of Strategy at Fastspot, to explore how artificial intelligence is transforming workflows—not by replacing human expertise, but by enhancing it. Drawing on two decades of experience in digital strategy, Fran shares how tools like Perplexity, Notion, and Claude are being integrated into agency workflows and what higher ed leaders can learn from past waves of technological disruption. If you're curious about practical AI adoption in higher education, this episode delivers fresh perspective grounded in strategy. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Welcome to Part 4 of this Pulse Check series — "From Lessons to Action". Dan Giroux hits pause to distill key takeaways from the first three episodes and translate them into tangible actions for higher ed MarCom and advancement professionals. Whether you're just tuning in or have been along for the ride, this episode offers a practical roadmap to help your team move from reactive order-takers to strategic partners in institutional advancement. Focused on real-world applications and actionable frameworks, this pulse-check episode lays the groundwork for sustainable, visible progress.Resources Mentioned in This Episode:Dan's newsletter, DJG Marketing Insights: https://djg-marketing.kit.com/newsletter - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Jenny Li Fowler sits down with Joe Teo, CEO of HeyOrca, for a candid conversation about the underestimated brilliance of higher ed social media teams. From crisis communication mastery to culture-shaping content creation, Joe shares why higher ed marketers are the unsung heroes of the digital age. Tune into this episode for an energizing take on how resourceful, adaptive, and strategic these teams truly are.Guest Name: Joe Teo Chief Executive Orca, HeyOrcaGuest Social: LinkedInGuest Bio: Joe Teo is the CEO and co-founder of HeyOrca, a social media management platform helping teams and agencies build communities. He's also a “dad-in-training” to two young kids, navigating the beautiful chaos of business and family life in Newfoundland. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

What does it actually look like to teach with AI — and teach about it — in higher ed today? In this episode, Dustin chats with Dr. Evan Kropp, Executive Director of Distance Education at the University of Florida, about how AI is transforming course design, assessment strategies, and the student experience. Dr. Kropp offers practical examples and powerful insights on how institutions can embrace AI ethically, equitably, and intentionally.Guest Name: Dr. Evan Kropp, Executive Director of Distance Education, University of Florida's College of Journalism and CommunicationsGuest Social: LinkedInGuest Bio: Dr. Evan Kropp is an experienced higher education administrator and communication scholar with a passion for digital learning innovation. As Executive Director of Distance Education at the University of Florida's College of Journalism and Communications, he leads undergraduate and graduate education initiatives focused on course quality, accessibility, engagement, and career readiness. With over a decade of leadership in online education, Evan has helped launch nationally ranked programs and cutting-edge digital courses that bridge academia and industry. He's also a frequent speaker and writer on online teaching and learning, instructional design, and the evolving role of technology in higher ed. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

You thought we were done with the show? Think again. The pursuit of top-tier tactics continues! Talking Tactics isn't going anywhere, but we ARE getting a new voice behind the mic. After 56 episodes of Day Kibilds serving up the tactical gold you've come to love, she's officially passing the torch to Safaniya "Safy" Stevenson, a brand strategist and cultural analyst equally obsessed with tactics. Get to know your new host and what she's got in store for the show. Also, find out what Day will be doing with her newfound free time. SPOILER: It's also based in tactics. She just can't give it up, can she?!Welcome our new host: Safaniya Stevenson, Brand Strategist & Cultural Analysthttps://www.linkedin.com/in/safaniyastevenson/Safy's Bio: Strategist. Storyteller. Status quo disruptor. Safaniya "Safy" Stevenson is a senior brand strategist and cultural analyst who transforms brands by understanding what makes audiences tick. With over a decade of experience spanning TV news to digital leadership, she has orchestrated viral campaigns and led multimillion-dollar rebrands for institutions like NC State, Boise State and Cal Poly Humboldt. Named a 2024 AAMA "Marketer to Watch" and SXSW EDU presenter, Safy cross-pollinates insights from industries like Food & Beverage, Tech, and Tourism to inspire fresh approaches to higher education marketing. This Raleigh-based Lego enthusiast (20+ builds and counting) applies her omnichannel expertise to create authentic narratives that elevate brands and categories. - - - -Connect With Our Host:Safaniya Stevensonhttps://www.linkedin.com/in/safaniyastevenson/ About The Enrollify Podcast Network:Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

NotebookLM transforms how we work with documents by turning any PDF, YouTube video, or audio file into multiple AI-powered formats with zero prompting required. In this hands-on demo, see how Google's source-grounded AI instantly creates professional 6-minute video summaries, interactive podcasts where you can interrupt and ask questions, visual mind maps for exploring concepts, comprehensive study guides with quizzes, and chronological timelines from your uploaded content. Unlike ChatGPT, NotebookLM never hallucinates because it only references your sources, making it perfect for analyzing research papers, creating course materials, conducting competitive analysis, or synthesizing hours of content into minutes. Real examples show 75% time savings in document analysis, Walter Isaacson using it for biography research, and Element451 creating complete employee onboarding from company documents - proving NotebookLM is the breakthrough tool for anyone drowning in information who needs actionable insights.Back to School Season and Why NotebookLM Matters (00:00:06)Discussion about the start of the school year and its significanceThe class of 2026 as the first to graduate having used ChatGPT throughout collegeIntroduction to NotebookLM as Google's AI-powered research and thinking partnerSetting the stage for practical demonstrations of game-changing featuresWhat Makes NotebookLM Revolutionary (00:05:07)Source-driven design that eliminates AI hallucinationsZero web knowledge - complete focus on your uploaded documentsBuilt on Gemini models but grounded strictly on your sourcesDirect citations and accuracy that ChatGPT can't match for document analysisNotebookLM Interface and Capabilities Overview (00:07:42)Sources panel supporting 50+ documents in pro versionAutomatic summary generation upon any document uploadThe Studio feature that creates multiple asset types instantlySupport for PDFs, audio files, YouTube videos, websites, Google DocsPowerful Real-World Applications at Element451 (00:15:47)Complete employee onboarding packages from company documentsLeadership assessment interpretation from multiple Hogan personality testsCreating interconnected insights from disparate sourcesGenerating training materials that would take weeks in minutesLive Demo: Instant Video Creation from PDF (00:19:30)Loading "Driving Toward a Degree 2025" report demonstration6-minute professional video generated without any promptingMultimedia output with synchronized audio and visual elementsFine-tuning options for specific chapters or topicsRevolutionary Interactive Podcast Feature (00:25:33)AI-generated conversational podcasts from any documentLive interaction where users can interrupt and ask questionsReal-time dialogue with AI hosts about document contentPerfect for learning complex materials through conversationMind Map Navigation for Complex Documents (00:30:29)Visual hierarchy of all document concepts and relationshipsInteractive exploration revealing hidden connectionsDeep-diving capability with automatic source citationsPattern discovery that human readers might missInstant Study Guide and Assessment Generation (00:35:23)Complete study materials created in secondsQuiz generation with answers for immediate useComprehensive glossaries for specialized terminologyFaculty saving entire summers of prep workAdvanced Asset Creation: Timelines and FAQs (00:42:36)Chronological timeline extraction from multiple documentsFAQ generation that took agencies weeks now done instantlyBriefing documents for executive summariesLLM-ready content for chatbot trainingCollaboration and Sharing Capabilities (00:44:38)Share entire notebooks with classes or teamsCreate departmental resources accessible to allPrivacy-protected individual workspacesPerfect for distributed learning environmentsGame-Changing Professional Use Cases (00:46:45)Walter Isaacson analyzing Marie Curie's journals for biographyCreative professionals discovering unconscious patterns in their workFantasy writers maintaining consistency across complex worldsChief Strategy Officer achieving 75% reduction in analysis timeNotebookLM for Learning and Training (00:51:21)Converting 3-4 hours of Kubernetes training into digestible segmentsFinding specific moments in hours of YouTube contentJob interview prep using company websites and descriptionsCompetitive intelligence from competitor materialsWhy NotebookLM Changes Everything (00:56:29)The shift from searching to synthesizing informationElement451's complete adoption for internal processesHow source-focused AI eliminates misinformationThe future of personalized, interactive learning experiences - - - -Connect With Our Co-Hosts:Ardis Kadiuhttps://www.linkedin.com/in/ardis/https://twitter.com/ardisDr. JC Bonillahttps://www.linkedin.com/in/jcbonilla/https://twitter.com/jbonillxAbout The Enrollify Podcast Network:Generation AI is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Learn about the 2025 AMA Symposium for the Marketing of Higher Education - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Jaime Hunt welcomes back data strategist and higher ed consultant Joshua Dodson for a candid and practical discussion on data analytics in higher education. From redefining what makes data “good” to debunking common misinterpretations in marketing reports, this episode is a must-listen for anyone looking to better leverage data for enrollment and institutional strategy. The duo also explores the democratizing power of AI in data analysis, offering actionable tips on how even resource-constrained teams can get smarter with their data starting today.Guest Name: Joshua Dodson, CEO and consultant at Honed ConsultingGuest Social: https://www.linkedin.com/in/joshuadodson/Guest Bio: Joshua Dodson is a strategic marketing leader who knows higher education inside and out. With nearly 20 years of experience, he brings a unique perspective from working both inside institutions and as an outside consultant helping universities transform their marketing approach.Joshua's career spans roles as an instructor, university AVP of digital marketing, web analytics strategist, and former Vice President of Marketing & Innovation at VisionPoint, where he led integrated marketing and web teams. He's known for consistently anticipating market trends, building consensus, and delivering measurable ROI on every project.His track record speaks for itself—Joshua has helped modernize enrollment and marketing programs at major institutions including Bentley University, where his work generated the most marketing-generated leads in the university's history, plus Southern New Hampshire University, Eastern Kentucky University, and Lincoln Memorial University.Beyond consulting, Joshua is a passionate educator and sought-after speaker who has delivered keynotes at national higher education marketing conferences and taught over 500 students as a faculty member with HigherEdExperts. He continues sharing his expertise through Dodson Academy (https://dodsonacademy.com), where he teaches professional development classes in marketing mix modeling, SEO, web analytics, and strategic marketing planning.As CEO and consultant at Honed Consulting (https://honed.agency), Joshua works across multiple industries but specializes in higher education and non-profit marketing, helping organizations strengthen their performance marketing capabilities. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

The Advancement Strategic Communicators Network is a growing national hub for higher education philanthropic communicators. Learn more on the ASC website  (https://asc.ucdavis.edu/)  or join the ASC Linkedin Group (https://www.linkedin.com/groups/12740101/) to get connected.Guest Name: Gabrielle Giddings, Associate Vice Chancellor, Campaigns, University of DenverGuest Social: https://www.linkedin.com/in/gabriellegiddings/Guest Bio: Gabrielle Giddings is the associate vice chancellor of campaigns at the University of Denver, leading campaign communications, advancement events, and campaign operations for the University's $1B Denver Difference campaign. An advancement leader with 30+ years of experience, she believes clear, authentic storytelling builds donor trust and fuels giving. Previously, she served as assistant vice president for marketing and communications at Temple Health Institutional Advancement and the Lewis Katz School of Medicine, directing an integrated program across the health system, the school, and the university. Her expertise spans campaign communications, high-impact events, direct response, donor and alumni engagement, community relations, and crisis/media management. She holds a B.A. in Archaeology from Bryn Mawr College and an M.S. in Communication Management from Temple University (communication theory and cross-cultural leadership). - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

What if AI could make student writing more honest—not less? In this episode, Dustin sits down with Eric Wang, VP of AI at Turnitin, to talk about the launch of Turnitin Clarity: a new AI-powered document editor that helps students build critical thinking skills and helps educators better understand the process behind students' assignment submissions. Eric unpacks the “why” behind Clarity, what makes it different from your typical chatbot, and how AI can actually strengthen student-teacher trust instead of eroding it.Guest Name: Dr. Eric Wang, Vice President of AI, TurnitinGuest Social: LinkedInGuest Bio: Dr. Eric Wang leads Turnitin AI, a global team of machine learning researchers and engineers with a mission to build AI-powered teaching and learning experiences that improve learning outcomes around the world. His mission is to create AI systems that analyze, enrich, accelerate and secure the work of students and educators globally. He led the creation of the most widely used, most rigorously tested, safest and highest performing AI writing detection system on the market. In 2023, Dr. Wang led the development of Turnitin's AI writing detection feature, a tool that supports and enhances the learning process through facilitating academic integrity. In July 2024, his team took this one step further with the development of Turnitin's AI paraphrasing detection feature. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

In this episode of Mission Admissions, host Jeremy Tiers talks with Kate Speer about the art and science of saying “no”, and the importance of setting boundaries.Guest Name: Kate Speer, Vice President of Marketing and Brand Development, Grandpa Joe's Candy ShopGuest Social: https://www.linkedin.com/in/kate-speer/Guest Bio: Kate Speer is a people-first, results-driven connection creator with expertise in marketing, communication, engagement, counseling psychology, and positive culture building. She currently serves as the Vice President of Marketing and Brand Development for Grandpa Joe's Candy Shop, and previously held a senior role at BNY Mellon. Kate is also a Certified Social Media Strategist from the National Institute of Social Media, and she was named a 2023 Woman of the Year nominee by The National Association of the Women's Interactive Network. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

In this episode of Higher Ed Pulse, host Mallory Willsea sits down with Faton Sopa, Co-Founder and CEO of Manaferra, to unpack the most in-depth research yet on how students are searching for colleges in 2025. From the rise of platform switching to the impact of AI and peer-driven validation, Faton shares actionable insights into how student behavior is evolving—and how enrollment marketers must adapt their strategies to keep pace. If you're still focused solely on winning the first click on Google, this episode will shift your perspective fast.Download: How Students Search for Colleges in 2025 - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

In Part 2 of this Pulse Check series, Dan Giroux sits down with Melissa Fincher and Shanna Hocking for a compelling look at how advancement marketing and communications teams can adapt to today's climate of fiscal uncertainty, evolving talent needs, and constant change. This episode dives deep into how higher ed leaders can rethink team structures, integrate AI responsibly, and develop talent that drives long-term value. Whether you're leading an advancement team or building one, this is a must-listen conversation for navigating the next era of higher education marketing.Resources provided by Melissa:WittKieffer Open Searches in Marketing, Communications, & Strategy: https://wittkieffer.com/positions?excellence=227WittKieffer Interim Talent Network: https://wittkieffer.com/form/interim-talent-networkWittKieffer Insights: https://wittkieffer.com/insightsWittKieffer Executive Searches on LinkedIn: linkedin.com/showcase/current-executive-searches/Resources provided by Shanna:HBR “5 Qualities to Look for in a New Hire”: https://hbr.org/2024/03/5-qualities-to-look-for-in-a-new-hireBOLD Blueprint for Women in Advancement: https://www.hockingleadership.com/research-studyGuest Names: Melissa Fincher, Principal and Practice Leader, Marketing & Communications, WittKiefferShanna Hocking, Founder and CEO, Hocking LeadershipGuest Socials:Melissa: MFincher@wittkieffer.comShanna: shanna@shannaahocking.comGuest Bios: Principal Melissa Fincher serves as the Marketing & Communications Practice Leader for WittKieffer's Education Market. She has partnered on 170+ executive searches with a wide variety of mission-serving clients. Her varied experiences make her uniquely qualified to support institutions with their short and long-term talent strategies and solutions. She started her career at Rutgers University in undergraduate admissions. She then served Johns Hopkins, first as a member of the Development & Alumni Relations senior leadership team and then as the inaugural talent acquisition consultant. Prior to joining WittKieffer, Melissa was a talent and organizational development consultant at The Ohio State University.Shanna (rhymes with Donna) is a nationally recognized expert in higher education advancement and nonprofit leadership, and the author of One Bold Move a Day (McGraw Hill). She is the founder and CEO of Hocking Leadership, a strategic advisory firm that helps universities and academic medical centers strengthen their leaders, build high-performing teams, and develop workplace cultures that increase retention and grow philanthropy. Shanna spent more than 20 years as a fundraising executive, leading teams and raising transformational gifts at the Wharton School of the University of Pennsylvania, Children's Hospital of Philadelphia, the University of Alabama, and Duke University. Today, she partners with chief advancement executives and their teams to solve their most complex leadership challenges.She is a LinkedIn Top Voice and her expertise has been featured in Harvard Business Review, Fortune, Fast Company, and The Wall Street Journal. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Amy Swank, Executive Director of Parent and Family Programs at the University of Oregon, joins Dustin to unpack the transformative potential of family engagement in higher ed. Drawing on two decades of experience and her work with CampusESP and AHEPPP, Amy shares how institutions can strategically cultivate meaningful, lifelong relationships with parents and families—not just for student support, but to boost philanthropy, increase retention, and foster belonging.Guest Name: Amy Swank - Executive Director of Parent and Family Engagement, Philanthropy, and Student Life at University of OregonGuest Social: LinkedInGuest Bio: Amy Swank brings over 20 years of experience in higher education and currently serves as the Executive Director of Family Engagement, Philanthropy, and Student Life at the University of Oregon. A nationally recognized leader in parent and family engagement, Amy has a deep understanding of what families expect and need throughout their students' college journeys. At Oregon, she has built innovative programs that connect families to campus life, foster philanthropic support, and directly enhance the student experience.Amy is known for building meaningful, lasting relationships with families through intentional communication, proactive support, and inclusive opportunities for involvement. Her work not only strengthens the university's connection with families—it creates tangible impact for students. Amy also served as Past President of AHEPPP: Family Engagement in Higher Education, where she helped shape the national conversation around best practices in family engagement. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

On this episode of Higher Ed Pulse, host Mallory Willsea sits down with Carol Keese, VP for Communications and Chief Marketing Officer at the University of Oregon, to explore what happens when fear—not clarity—drives AI strategy. This conversation dives deep into the dangers of AI copycat culture, the hype cycle gripping higher ed, and the critical importance of grounding decisions in institutional values. Tune in to learn why now is the time for thoughtful, strategic adoption—not reactive moves.Related Articles:In the Room Where It Happens: Generative AI Policy Creation in Higher EducationMarketing and Enrollment Management AI Readiness Report 2025 - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Jaime welcomes Camryn Simpson and Blake Mischley of MeetYourClass to break down insights from their newly released 2025 College Decision Playbook. The conversation dives deep into the shifting priorities of Gen Z students—from major-first decision-making to the critical importance of digital campus "vibes." If you're crafting a marketing strategy for student recruitment or aiming to improve yield, this is an episode you don't want to miss.The 2025 College Decision Playbook: https://colleges.meetyourclass.com/resources/2025-college-decision-playbookGuest Names: Blake Mischley, Co-founder and CEO, MeetYourClassCamryn Simpson, Head of Community, MeetYourClassGuest Social: https://www.linkedin.com/in/camryn-simpson-1a9739194/https://www.linkedin.com/in/blake-mischley/Guest Bio: Blake Mischley is the Co-Founder and CEO of MeetYourClass, a platform helping students build community from application through move-in. A recent graduate of the University of Michigan with a degree in Computer Science, Blake has been building in the social media space since middle school—first through content creation and later by working with top digital creators.He launched MeetYourClass while still in college after recognizing a disconnect between how students engage on platforms like Instagram and other popular social media platforms and the tools available to enrollment teams that meet students where they are. Today, MeetYourClass has grown to over 600,000 students and 20+ university partners, driven entirely by organic student adoption.Camryn Simpson is the Head of Community at MeetYourClass, where she leads marketing, community strategy, and partner engagement across a growing network of higher education institutions. As the company's first employee, she's helped shape both sides of the platform—building authentic peer-to-peer communities that students want to join, while supporting institutional partners in tracking connections and community growth, and embedding social communities more naturally into their enrollment strategies.Camryn graduated from the University of Pittsburgh in 2022 with a degree in Marketing. Prior to joining MeetYourClass, she built her marketing and community expertise through roles at companies like American Eagle Outfitters and Bumble—gaining hands-on experience creating authentic connections and engaging modern audiences. She's passionate about designing student experiences that feel personal and relevant, and bringing more empathy, transparency, and creativity into higher education marketing.  - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Dan Giroux sits down with higher ed marketing trailblazer Terry Flannery to explore how advancement marketing communications teams can break free from reactive, order-taking roles and step into their rightful place as strategic partners. With decades of experience leading marketing and communications at top universities and now as EVP and COO at CASE, Terry offers a 360-degree view on the myths, opportunities, and mindset shifts needed to maximize impact. From debunking the “press release as pizza order” mentality to cultivating trust with advancement leaders, this conversation is a must-listen for anyone seeking to elevate advancement MarCom strategy. - - - - Connect With Our Host: Mallory Willsea  https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Tech support isn't sexy—but it might be the most important thing your institution isn't thinking enough about. In this episode, Dustin welcomes Christopher Schmidt, Global Director for Client Support at Transact, to unpack why support systems are breaking under pressure and what higher ed needs to do about it. With deep experience in both the military and campus technology, Chris shares a grounded, urgent perspective on how institutions can scale smarter, retain institutional knowledge, and build tech ecosystems that don't crumble when a key player leaves.Guest Name: Christopher Schmidt, Director of Client Support at Transact CampusGuest Social: LinkedInGuest Bio: Christopher Schmidt is the Director of Client Support for Transact Campus, overseeing technical support operations across Higher Education, Healthcare, and Enterprise markets. With a career built at the intersection of technology, client success, and operational leadership, Christopher has redefined how support organizations can function as strategic drivers — not just reactive teams. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.