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We're closing out the 2025 Enrollify Hall of Fame series with a powerful and personal voice — Harrison Campbell, better known as Soup. A former dean of admissions, current VP of Campus Partnerships at Ardeo Education Solutions, and a parent who recently experienced the college search from the other side, Soup brings a rare blend of professional insight and personal empathy to the table.Across his appearances on Confessions of a Higher Ed Social Media Manager and Higher Ed Pulse, Soup has challenged the higher ed community to reexamine how we communicate with students and families — not just what we say, but how it feels to be on the receiving end.His message is the perfect way to end this year's Hall of Fame series: technology should build trust, not walls — and student support starts with understanding the full human experience. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In Part 3 of this Pulse Check series, host Jake Tolman reveals the real prep work for effective project managment — the parts that never make it into the sales deck. You'll learn how to identify your project manager, early risks to watch for, and effective change models to guide your people. You'll walk away knowing exactly what to look for in an effective project leader, what to prepare them for, and whether you need expert guidance to get there. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this final episode of the year, Dustin talked with Ruth Bauer, President at InsideTrack, who shared how the organization's new Coaching Lab is expanding access to coaching far beyond traditional college students. Ruth reflects on 12+ years of building human-centered, tech-supported student success systems and explores how flexible, scalable coaching can support everyone from GED earners to returning adult learners.Guest Name: Ruth Bauer, President, InsideTrackGuest Social: LinkedInGuest Bio: Ruth Bauer is a purpose-driven leader, executive, and lifelong learner who is currently serving as the President of InsideTrack, a student success coaching nonprofit that has served over 3.6 million learners since 2001.Over the past two decades, she has devoted her career to education and personal development at every level -- from early childhood education to higher education and corporate learning and development. As a proud first-generation college student and public school mom, Ruth has seen the transformative potential of expanding educational opportunity in my own life, which sparked a lifelong passion for working at the intersection of education, social impact, and leadership. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of Mission Admissions host Jeremy Tiers talks with well known former college basketball head coach Tom Crean about handling stress and anxiety in a high pressure work environment.Guest Name: Tom Crean, College/NBA Basketball Analyst & Former College Basketball Head CoachGuest Bio: Tom Crean is a college basketball analyst for ESPN and Westwood One, and he's also part of the FanDuel Sports Network broadcast team for the Minnesota Timberwolves. Tom previously spent 22 seasons as the head men's basketball coach at the University of Georgia, Indiana University, and Marquette University. His many accolades include leading Marquette to the 2003 NCAA Final Four, multiple coach of the year award honors, and regularly leading his teams to national rankings and postseason bids. Tom is a graduate of Central Michigan University. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
For our next inductee to the Enrollify Hall of Fame, we're celebrating the game-changing contributions of John Azoni, founder and executive producer at UNVEILD — a creative studio on a mission to help colleges and universities tell better stories through repeatable, student-centered video content. Across episodes of Talking Tactics, Mission Admissions, and Confessions of a Higher Ed CMO, John has consistently challenged institutions to think beyond one-off glossy video productions. His vision? A smarter, scalable system that helps enrollment and marketing teams meet Gen Z where they are — with authenticity, consistency, and strategy. In this special episode, we've compiled some of John's most impactful clips across the Enrollify Podcast Network — a masterclass in both the craft and the strategy of video in higher ed. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Today we spotlight Marina Cooper, Senior Associate Vice President for Integrated Marketing and Brand at Johns Hopkins University. Known for her strategic boldness and deep empathy, Marina shares insights on navigating AI in higher ed marketing, overcoming imposter syndrome, and leading with intentionality. From dynamic creative optimization to building supportive professional networks, this episode offers a masterclass in modern leadership for higher ed marketers. Tune in to discover how Marina blends curiosity with discipline and innovation with integrity. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In Part 2 of this Pulse Check series, Jake Tolman sits down with Kirsten Gallagher, founder of Kaizen Ninja and a process improvement expert, to explore how AI can be a powerful tool for refining operations and driving better student outcomes in higher ed. This episode dives deep into the messy middle of project implementation—where systems break down and process gaps become most apparent—and explores how AI can help campuses spot inefficiencies, adapt quickly, and scale with confidence. Whether you're mapping out admissions workflows or figuring out how to better serve military students, this is a must-listen for higher ed PMs and campus leaders alike. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Jenny Li Fowler sits down with Rochelle Reed, Social Media Manager at James Madison University (JMU), to unpack how Instagram Stories evolved from an overlooked feature into a strategic powerhouse for campus engagement. Rochelle shares how JMU has built a data-driven Instagram Stories strategy that prioritizes interaction, authenticity, and smart storytelling. This episode is a goldmine for anyone serious about leveling up their social content game.Guest Name: Rochelle Reed, Social Media Manager, James Madison UniversityGuest Social: LinkedInGuest Bio: Rochelle Reed is the social media manager at James Madison University, where she works with students and campus partners to elevate JMU stories and connect with the JMU community. Rochelle is a proud alum of JMU and is honored to steward the growth of JMU's social media presence. With a decade of social media experience, most in higher education, Rochelle leads a community of practice for social media at JMU and provides guidance and support to campus partners across JMU. Her experience as a certified community manager allows her to navigate the flexible and dynamic landscape of social media and community management while ensuring JMU's online communities thrive and grow. Previously, Rochelle worked at Lehigh University, where she worked on the institutional and admissions social media accounts. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What if launching a business was a graduation requirement? At Paul Quinn College, that's exactly what students are doing. In this episode, Dustin sat down with Jeff Meade from Paul Quinn College (PQC), who shares how this HBCU is integrating entrepreneurship into the student experience—not as an elective or a club, but as a campus-wide, curriculum-infused mission. You'll hear how students from every discipline are learning to think like founders, pitch real ideas, and even secure funding.Guest Name: Jeff Meade - Assistant Professor & Founding Director of Entrepreneurship at Paul Quinn CollegeGuest Social: LinkedInGuest Bio: Jeff Meade is the Founding Director of Entrepreneurship at Paul Quinn College, where he is leading a bold initiative: Every Quinnite is an Entrepreneur. The program ensures every student launches a venture before graduation, making entrepreneurship a core life skill rather than an extracurricular option.With over 20 years of experience growing companies and advising businesses, Jeff has scaled agencies to multimillion-dollar revenues and built client-side marketing programs that gained national recognition. His work has been featured in Harvard Business Review, Fast Company, and Entrepreneur Magazine. Today, Jeff is pioneering venture-based learning, a model that equips students with an entrepreneurial mindset, creativity, and real-world experience to thrive as founders, innovators, and intrapreneurs in any field. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Jaime Hunt sits down with Meaghan Milliorn, Senior Director of Web Strategy and Operations at the University of Arkansas at Little Rock, to unpack the web redesign process that earned national recognition. From overhauling outdated pages to building authentic buy-in through internal communications, Meaghan shares how a multi-year strategy helped UA Little Rock redefine its web presence—without losing the campus community along the way. If you're staring down the barrel of a major website overhaul, this episode is a must-listen.Guest Name: Meaghan Milliorn, Senior Director of Web Strategy at the University of Arkansas at Little RockGuest Social: https://www.linkedin.com/in/meaghan-milliorn-fikes/Guest Bio: Meaghan Milliorn has worked at the University of Arkansas at Little Rock for 16 years and serves as the Senior Director of Web Strategy and Operations. She and her team are responsible for overseeing the university website, its strategic focus, and ensuring it meets the needs of future and current students. In 2025, she led the successful launch of the redesigned university website. She earned her degree in mass communication from UA Little Rock and is actively involved with Digital Collegium and its annual conference. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Meet the next inductee into Enrollify's Hall of Fame: Sarah Russell, Vice President of Marketing at Education Dynamics. In this special edition episode, host Mallory Willsea explores Sarah's most compelling insights pulled from her appearances on Higher Ed Pulse, EduData, and The Application. With 16+ years at the intersection of digital disruption and higher ed, Sarah dives deep into how AI is rewriting the rules of SEO, brand marketing, and enrollment strategy. This highlight-packed episode is essential listening for anyone navigating the messy middle of the student journey in 2025. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
When TikTok bans threatened to upend their social strategy, one university's marketing team discovered an unlikely ally: their SEO colleagues. In this episode, Amanda Ferrill reveals how Temple University turned platform uncertainty into opportunity by marrying keyword research with vertical video content on YouTube Shorts. Learn why ditching cute captions for searchable titles might be the smartest move your social team makes this year. Plus, find out how a video aimed at parents became their surprise hit, all thanks to thinking like a search engine instead of just a content creator.Guest Name: Amanda Ferrill, Senior Associate Director of Social Media, Temple UniversityGuest Social: https://www.linkedin.com/in/amanda-ferrill/Guest Bio: Amanda Ferrill is the Senior Associate Director of Social Media at Temple University, specializing in strategic storytelling, audience engagement, and brand amplification. With a background spanning social media, marketing, and communications across higher education, she combines creative vision with analytics to build meaningful connections. Passionate about the power of community and conversation, Amanda turns ideas into strategy, strategy into content, and content into real connection. - - - -Connect With Our Host:Safaniya Stevensonhttps://www.linkedin.com/in/safaniyastevenson/ About The Enrollify Podcast Network:Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Mallory sits down with one of the youngest AI creators to grace the show—eight-year-old Cora Budd, a third grader at Division Street Elementary. Together, they explore how Gen Alpha is already using AI not just for learning, but for bold, imaginative storytelling. From building entire fictional universes to designing merch and comics, Cora shows how her generation is blending creativity and technology in remarkable ways. This episode offers a glimpse into the future of AI in education, through the lens of a curious, confident third grader.Related Links:Parent Survey Finds Half of Gen Alpha Students Using AIGen AI and Gen Alpha: The impacts of growing up in an innovation cycleChildren's Mental Models of Generative Visual and Text Based AI Models - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Welcome back to the Enrollify Hall of Fame series, where we spotlight some of the most compelling voices and visionary thinkers in higher education marketing and enrollment. Today, we're featuring Carrie Pitts-Densmore, Vice President of Enrollment and Marketing at Johnston Community College. Carrie's fearless leadership style, her candor around AI and culture shifts, and her relentless focus on student-centered strategy make her a standout across multiple shows on the Enrollify Network. If you're grappling with how to implement tech, lead with equity, or build empowered teams, this Hall of Fame episode is a masterclass you won't want to miss. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Jake Tolman, CEO of MainForm Consulting, kicks off a four-part pulse check series from Enrollify with guest John Connolly of PMO Delivery Partners. Together, they explore how the traditional Project Management Office (PMO) in higher education is evolving amidst digital transformation and the rise of AI. With deep insights on project governance, organizational learning, and AI's growing role in project management, this episode sets the stage for how institutions can future-proof their project work and governance models.mainformconsulting.com - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode, Dustin chats with Sabih Bin Wasi, Founder and CEO of Stellic, about rethinking course registration, degree planning, and the broader student experience. What started as a tool to help Sabih navigate his own college journey as a first-gen student has evolved into a platform used by over a million students worldwide. Together, they unpack why registration is more than a transactional task—it's a pivotal point that shapes academic, personal, and professional futures.Whether you're a registrar, advisor, or enrollment leader, this conversation will challenge you to question outdated systems and consider how better tech (and mindset shifts) can improve both the student and institutional experience.Guest Name: Sabih Bin Wasi - Founder and CEO at StellicGuest Social: LinkedInGuest Bio: Sabih Bin Wasi is the founder and CEO of Stellic, a student success platform transforming how universities help students plan and achieve their academic goals. As a student at Carnegie Mellon University, Sabih experienced firsthand how complex and confusing the higher education system can be for students trying to make the right choices about their paths. What started as a personal frustration with course planning evolved into a drive to reimagine how institutions support students through their most consequential years.Under Sabih's leadership, Stellic has grown from a student-built prototype at CMU to a comprehensive enterprise platform used by over 80 universities to streamline degree planning, advising, and academic operations. Sabih is energized by Stellic's mission to enable 10 million student success stories, and as a lifelong learner at heart, he continues to approach every challenge with curiosity, creativity, and a deep belief in the power of higher education to transform lives. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of Mission Admissions host Jeremy Tiers talks with Amanda Craddock about how senior leaders can successfully navigate the conversations they have with their school's President and the Board of Trustees.Guest Name: Amanda Craddock, Vice President For Enrollment Management, Coastal Carolina University'Guest Social: https://www.linkedin.com/in/amanda-craddock-ed-d-a2209260/Guest Bio: Amanda Craddock has been with Coastal Carolina University since 2008 where she has held a variety of roles including: Director of Enrollment Events, Director of Admissions, Assistant Provost for Admissions and Merit Awards, and now Vice President For Enrollment Management. Prior to coming to CCU, Amanda spent nine years in Virginia working in college admissions. Amanda graduated with a bachelor's degree from Mary Washington College and earned a doctorate of education in educational leadership from Abilene Christian University. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Welcome to Enrollify's 2026 Hall of Fame series, where we resurface the most transformative conversations ever featured across the Enrollify Podcast Network. We're kicking things off with none other than Faton Sopa, Co-Founder and CEO of Manaferra, whose groundbreaking insights have reshaped how enrollment marketers think about the college decision journey. In this highlight reel episode, pulled from his appearances on The Application with Allison Turcio, AI for You, Higher Ed Pulse, and Higher Ed Geek, Faton shares the game-changing role Reddit, TikTok, and AI now play in how students search, validate, and choose a college. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Mallory Willsea brings the Enrollify panel back together for a no-holds-barred reunion following their viral AMA session. Featuring Enrollify creator trio Jaime Hunt, Safaniya Stevenson, and Carrie Phillips, this episode revisits the spicy, unfiltered energy that turned heads at the 2025 AMA Symposium. From roasting overused marketing jargon to unpacking the real implications of AI hallucinations in fundraising campaigns, this conversation offers a pulse check on where higher ed marketing stands—and where it's headed. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Jenny Li Fowler sits down with Matt Gerrish from Quid to uncover how the Rival IQ + Quid 2024 Higher Education Social Media Engagement Report comes to life. From understanding what drives rankings to exploring why some schools dominate year after year, Matt gives listeners a peek behind the data curtain. This episode is packed with insights on engagement strategy, platform prioritization, and content tactics that lead to top-tier social media performance. If you're wondering how your institution can climb the rankings—or even make the list—this episode is a must-listen.2024 Higher Ed Social Media Engagement ReportGuest Name: Matt Gerrish is an Outcomes Engineer & Strategist at QuidGuest Social: LinkedInGuest Bio: Matt Gerrish is an Outcomes Engineer & Strategist at Quid, where he has been helping customers uncover data-driven insights across Quid products (including Rival IQ) for nearly three years. Prior to that, Matt worked as a social media manager in higher education for 10 years, leading social media efforts at Utah State University and Weber State University, propelling USU to Top 5 rankings on Rival IQ's Higher Education Social Media Engagement Report for three straight years. Matt then made the jump to Quid, and enjoys helping with the creation of the same annual report he looked forward to reading every year.Matt has also served as a social media consultant for various education and sports-related organizations in Utah, including the Utah High School Activities association, the Utah School Boards Association, and the Larry H. Miller Utah Summer Games. Matt earned a master's degree in Professional Communication, and previously worked as a journalist for four years before transitioning to higher-ed. Matt has also served as an adjunct professor in Weber State University's Department of Communication, teaching classes on new media, social media campaigns, and interpersonal & small group communications. He currently lives in Roy, Utah, with his wife, Jen, and his two sons, ages 12 and 9. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What if your student success team had AI-powered tools that could prep meeting notes, flag at-risk students in real time, and prove the ROI of your campus programs—all without needing “perfect” data? In this episode, Civitas Learning CEO Will Ballard breaks down how their platform makes this possible.From demystifying data integration to showcasing real-world use cases of predictive and generative AI, Will shares a refreshingly honest and technical take on what higher ed institutions can (and should) be doing right now to increase student retention and graduation outcomes.Guest Name: Will Ballard - CEO at Civitas LearningGuest Social: LinkedInGuest Bio: An accomplished technology company executive and engineering leader who first joined Civitas Learning as chief technology officer in 2020, Will Ballard has more than twenty years of experience managing large technical and engineering teams as well as supporting customer success for enterprise technology customers. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Jaime Hunt sits down with Tamalyn Powell, SVP of Higher Education at BVK, to discuss the groundbreaking national campaign Proud Sponsor of America at Its Best. Designed to reshape public perception around the value of higher education, this initiative tackles rising skepticism head-on. Through data-driven messaging and a non-partisan approach, this campaign offers marketing leaders a powerful tool to advocate for higher ed's relevance and societal impact. If you're wondering how to counter declining trust in higher ed and drive collective impact, this episode is a must-listen.Guest Name: Tam Powell, Senior Vice President, BVKGuest Social: https://www.linkedin.com/in/tamalyn-powell-850a323/Guest Bio: Tam focuses her efforts on how she and the higher education team can help clients break through the clutter. Tam is an expert in brand positioning and is responsible for all aspects of marketing, communications, planning and strategy on behalf of BVK's broad portfolio of higher education clients across the country. As BVK's higher education brand champion, her latest endeavor - in partnership with BVK's non-profit sister agency Serve Marketing - is producing and launching a national campaign highlight the impact of higher education in the United States to combat the negative narrative around the value of college. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
This week on Talking Tactics we're talking social media championships and test kitchens? We're joined by Michaela Taylor, Senior Social Media Strategist at the University of South Carolina—home of Rival IQ's back-to-back social media champs. She's breaking down how a “try it on LinkedIn” mindset turned into a growth engine for the university's digital strategy. Whether you're managing a university account or just trying to figure out if facilities services really needs its own Instagram, this episode is packed with tactics that'll make you rethink everything you thought you knew about LinkedIn for higher education marketing.Guest Name: Michaela Taylor, Senior Social Media Strategist, University of South CarolinaGuest Social: https://www.linkedin.com/in/michaelajbaker/Guest Bio: Michaela Taylor has spent the last seven years working in higher education marketing and communications with the last three and a half years working on the social media at the University of South Carolina. She currently works as the senior social media strategist at USC where her team keeps their audience at the center of their social media strategy keeping Gamecock alumni, near and far, connected. She's a visual communicator at heart, font snob, joyful storyteller and creative solution enthusiast. - - - -Connect With Our Host:Safaniya Stevensonhttps://www.linkedin.com/in/safaniyastevenson/ About The Enrollify Podcast Network:Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this energizing episode of Higher Ed Pulse, host Mallory dives into the world of Broadway with creative strategist Toni Marie Perilli, exploring how higher ed can learn from the theater district's masterful storytelling. Drawing inspiration from the cultural resurgence of Wicked, Sesame Street, and even Duolingo, the episode uncovers how colleges can deliver educational content that actually connects with Gen Z. From TikToks to Career-Chela festivals, this episode is a masterclass in edutainment with intention.Broadway has found its Gen Z audience — by telling Gen Z stories - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this final episode of First Movers, a pulse check series brought to you by Enrollify and Everspring, we explore how DePaul University's Driehaus College of Business is pioneering the integration of AI across its curriculum. Host Rhea Vitalis is joined by James Moore, Director of Online Learning, and Jim Mourey, Associate Dean of Graduate Programs, along with Andrea Gilbert of Everspring, to unpack how DePaul is transforming both business education and student discovery through intentional AI adoption. From curriculum design to marketing strategy, the episode offers a front-row seat to how one institution is closing the AI skills gap—and what others can learn from their bold approach. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Shai Reshef, founder of University of the People, joins Dustin to share how his radically accessible, tuition-free, accredited online university is scaling globally and rewriting the rules of what college can be. From refugee learners in conflict zones to first-generation students from all over the world, University of the People is serving 170,000+ students with a bold vision: higher ed should be affordable, flexible, and job-relevant. This episode is a masterclass in educational innovation, AI integration, and mission-driven leadership.Guest Name: Shai Reshef - Founder & President of University of the PeopleGuest Social: LinkedInGuest Bio: Shai Reshef is the President of University of the People (UoPeople). Reshef has over 25 years of experience in the international education market. Reshef has been widely recognized for his work with UoPeople, including being awarded the 2023 Yidan Prize for Educational Development, referred to as the Nobel Prize for Education; an honorary doctorate from the Open University, named one of Fast Company's 100 Most Creative People in Business; awarded an Ashoka fellowship; joined UN-GAID as a High-level Adviser; granted an RSA Fellowship; selected by The Huffington Post as the Ultimate Game Changer in Education; nominated as one of Wired Magazine's 50 People Changing the World; and selected as a Top Global Thinker by Foreign Policy Magazine.An expert on the intersection of education and technology, Reshef has spoken internationally at conferences, including DLD, TED, World Economic Forum, EG5 Conference, Google's Higher Education Summit, ASU+GSV, SXSW, The Economist's Annual Human Potential Summit, Financial Times' Innovation Conference, and the Schools for Tomorrow Event for the New York Times. He has also lectured at Yale, Harvard, Stanford, and Oxford, among others. Reshef's TED Talk and Nas Daily video about the University have over 30M views combined. Reshef holds an M.A. in Chinese Politics from the University of Michigan. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this quick take episode, Jeremy discusses three more bad habits that he's continuing to see a lot of admissions counselors and colleges make during the student recruitment process - and he offers practical solutions for each one. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In the final episode of Generation AI, hosts Ardis Kadiu and JC Bonilla close out their influential podcast series with a candid and reflective conversation on the past two years of demystifying artificial intelligence in higher education. This capstone episode unpacks their motivation for launching the show, what they learned along the way, and how AI adoption has evolved across higher ed institutions. With Ardis transitioning from Element451 into his next professional chapter, the episode serves as both a farewell and a look forward. - - - -Connect With Our Co-Hosts:Ardis Kadiuhttps://www.linkedin.com/in/ardis/https://twitter.com/ardisDr. JC Bonillahttps://www.linkedin.com/in/jcbonilla/https://twitter.com/jbonillxAbout The Enrollify Podcast Network:Generation AI is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this bonus episode, Dustin caught up with Annie Chechitelli, Chief Product Officer at Turnitin. After recording earlier this year at SXSW EDU, they reconnected to unpack the biggest myths and realities around AI in higher ed. Building upon her recent blog post as well as the prior conversation Dustin had with Annie's colleague, Eric Wang, this conversation dives into the evolving role of AI tools—like generative writing assistants and detection software—and how institutions and instructors can embrace transparency, not panic. Annie shares sharp insights on what AI literacy really means, why “zero AI” policies may backfire, and how faculty can empower students without sacrificing trust or learning outcomes.Guest Name: Annie Chechitelli, Chief Product Officer at TurnitinGuest Social: LinkedInGuest Bio: Annie Chechitelli has spent the past two decades innovating with educators to expand access to education, meet the quickly changing needs of learners, and empower students to do their best, original work. As the Chief Product Officer at Turnitin, Annie oversees the Turnitin suite of applications which includes academic integrity, grading and feedback, and assessment capabilities. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of Higher Ed Pulse, host Mallory Willsea sits down with two-time Red Stapler winner Melanie Lindahl, Senior UX and Web Designer at the University of Texas at Austin School of Law. Together, they unpack why so many college websites fail usability tests — and what higher ed marketers can do about it. Melanie reveals her four-part user testing framework and explains why even beautifully designed sites often miss the mark for real users. From spicy clicks to system flaws, this episode is a must-listen for anyone looking to build student-first digital experiences. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this final bonus episode recorded live at EDUCAUSE in Nashville, Dustin chatted with Jenny Maxwell, Head of Grammarly for Education at Superhuman (formerly Grammarly), fresh off the announcement of their exciting rebrand. This timely conversation dives into the evolution of AI writing tools in higher education and how intentional product design is key to ethical, effective use. Jenny breaks down the power of their new “Authorship” tool, the growing demand for transparency in student work, and how AI can actually foster better teaching and learning—when it's done right.Guest Name: Jenny Maxwell - Head of Grammarly for Education at SuperhumanGuest Social: LinkedInGuest Bio: Jenny Maxwell is the head of Grammarly for Education at Superhuman (formerly Grammarly). Jenny has more than 15 years of experience in the education/ed-tech space and over 20 years of experience in sales and leadership. Before joining Grammarly, Jenny led the higher education team at Pearson, the world's largest education content provider. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In Part 2 of First Movers, a Pulse Check series, hosts Rhea Vitalis and Andrea Gilbert, of Everspring, sit down with Dr. Suzanne Zivnuska, Dean of the College of Business at California State University, Monterey Bay (CSU-MB). The conversation explores how CSU-MB is navigating the dual disruption of AI-driven student discovery and rapid workforce transformation. From rethinking SEO for AI to aligning curriculum with employer needs, this episode offers powerful insights for enrollment marketers, academic leaders, and anyone invested in the future of higher education. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Jenny Li Fowler sits down with Emma Dorman, the first-ever social media manager at the University of Montana, to explore what it takes to build a university's digital personality from the ground up. In this vibrant conversation, Emma shares how embracing the unique culture, lifestyle, and geography of Montana has become the secret sauce behind their skyrocketing engagement and retention rates. From bear alerts to lumberjack balls, this episode unpacks why leaning into your institution's quirks might just be the best social strategy you haven't tried yet.Related Link: https://www.instagram.com/p/DPAM3axkSB3/Guest Name: Emma Dorman, Social Media Manager at the University of MontanaGuest Social: LinkedInGuest Bio: Emma Dorman is the Social Media Manager at the University of Montana where she's amplifying the Grizzly voice across all the flagship's main accounts and the admissions-centered accounts, as well as running her social coaching program for campus. Before Emma, the Umontana social media duties were split amongst everyone in the marketing department! In three years, Emma has doubled UM's engagement rates and follower counts. Before working at UM, she was a student there, where she received her degree in Communication while working several social media internships. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode, Dustin chats with Shannon McDonald and Brandon Chavez from the Division of Extended Studies at UC San Diego about how continuing education can be a powerful catalyst for institutional resilience and workforce transformation. With decades of experience between them, Shannon and Brandon share how their team builds agile, data-informed, employer-driven programs that deliver value to both learners and local industries. From stackable credentials to custom corporate partnerships, this conversation is full of practical insights on how to make higher ed more accessible, responsive, and sustainable. Guest Names: Shannon McDonald - Director of Custom Training & Leadership Programs at UC San Diego Division of Extended StudiesBrandon Chavez - Assistant Director, Industry Engagement & Partnership Development at UC San Diego Division of Extended StudiesGuest Socials: Shannon on LinkedInBrandon on LinkedInGuest Bios: Shannon McDonald is the Director of Corporate Education and Leadership Programs at UC San Diego Division of Extended Studies, where she leads strategic partnerships with organizations to design and deliver custom training that addresses evolving workforce needs. A UC San Diego alumna, Shannon has been with Extended Studies since 2001 and has extensive experience shaping programs that respond to shifting economic, technological, and industry demands. She is actively involved with the University Professional and Continuing Education Association (UPCEA), where she has held multiple leadership roles, and she engages with San Diego's professional community through associations and service on UC San Diego councils. With a strong focus on workforce development, Shannon is passionate about building learning solutions that help organizations innovate, remain competitive, and invest in the long-term success of their employees.Brandon Chavez is Assistant Director of Industry Engagement & Partnership Development at UC San Diego Extended Studies, where he helps employers connect with the university's talent, research, and custom training resources. With more than 15 years of experience in higher education strategy, marketing, and workforce partnerships, he focuses on building solutions that align with employer priorities while advancing UC San Diego's mission. Beyond his local work, Brandon contributes nationally through UPCEA as a Peer Learning Leader, sharing insights on employer engagement and credential innovation. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Jaime Hunt sits down with Joseph Brennan, Vice President for Communications and Marketing at Montclair State University, for a raw and riveting conversation on what it really means to counsel a university president. With over three decades in higher ed and experience advising 13 university presidents, Brennan shares how the role of CMO has evolved from tactician to trusted strategic advisor—and why communication professionals must develop executive presence, business fluency, and emotional intelligence to lead in today's high-pressure environment.Guest Name: Joseph A. Brennan, Vice President for Marketing and Communications, Montclair State UniversityGuest Social: https://www.linkedin.com/in/drjoebrennan/Guest Bio: Joseph A. Brennan is Vice President for Communications & Marketing at Montclair State University, where he's proven that authentic storytelling works. He and his team have built a warm and genuine brand and brought it to life with narratives delivered across paid, earned, social and owned media, and designed innovative, data-driven campaigns that produced ROAS of nearly 7 to 1. Their award winning work has contributed to record enrollment for 4 successive years. Over three decades as a higher education communications and marketing executive, Joe has learned to put people first, because when team members feel seen and respected, they produce outstanding results. He's counseled 13 presidents, navigated major crises from international social media incidents to nationally publicized controversies, and directed high profile statewide campaigns to influence higher education policy in two states, but he's equally passionate about the quieter daily work of building teams where people want to stay and grow. His leadership philosophy? Treat mistakes as learning opportunities, not firing offenses. Create psychological safety so that innovation can flourish. Use humor appropriately. Show up as a whole human being, not just a job title. Meet people where they are, not where you think they should be. This approach extends beyond the office. Joe is a registered yoga teacher and meditation guide who believes mindfulness practices make leaders more effective, not less focused. He's currently earning his executive coaching certification, building on years of mentoring colleagues through career transitions and workplace challenges. Joe's mission is simple: help leaders create workplaces where talented people thrive, not just survive. When people feel valued and supported, everything else gets better. He's authored nearly 20 articles, been elected to the PRSA College of Fellows, and won national awards for "public relations campaign of the year" and "best website overhaul." - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Live from the AMA Higher Ed Symposium, Carrie Phillips sits down with Jen Brock, newly minted Vice President at Mount Holyoke, to talk about what it's like stepping into leadership, finding your people in the industry, and the importance of peer learning. Jen shares how AMA has shaped her journey, why she's leaning into AI despite a learning curve, and how in-person conferences can double as team bonding retreats—especially when your team works hybrid across states. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this bonus episode recorded live at EDUCAUSE in Nashville, Dustin sat down with Nicole Muscanell from the Research and Insights team at EDUCAUSE. Nicole shares insights from EDUCAUSE's latest research outputs—like the Horizon Report on Teaching and Learning as well as the annual Top 10 IT Issues—while offering a grounded perspective on how institutions are evolving their digital strategies. From shifting student preferences in learning modalities to the real risks of overinvesting in flashy tech, this episode explores how higher ed leaders can chart a sustainable, student-centered path forward in a rapidly changing landscape.Guest Name: Dr. Nicole Muscanell - Researcher at EDUCAUSEGuest Social: LinkedInGuest Bio: Nicole Muscanell serves as a researcher at EDUCAUSE. She holds a Ph.D. in Social Psychology and has more than a decade of experience in higher education, including roles in research, instruction, and academic advising. Her recent work explores faculty and student technology use, workforce issues, data and analytics, and emerging trends shaping teaching, learning, cybersecurity, and privacy in higher education. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of Higher Ed Pulse, Mallory Willsea sits down with Harrison “Soup” Campbell, newly minted VP of Campus Partnerships at Ardeo, for a candid conversation recorded live at the American Marketing Association's Symposium for the Marketing of Higher Education. The two unpack the realities of career transitions, the evolving landscape of enrollment leadership, and the pressures facing today's higher ed professionals. This honest, empowering episode offers both practical advice and a call to unity for those navigating change within the industry. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this bonus episode recorded live at EDUCAUSE in Nashville, Dustin chatted with Larry Tumblin of Ohio University for a fascinating look at how dual enrollment is being reimagined for today's learners. Larry breaks down the College Credit Plus initiative and how Ohio U is bringing college courses directly into high school classrooms using cost-effective, easy-to-deploy video conferencing tech. With 15 high schools already in the program and more on the way, this is a story about access, scalability, and the power of keeping it simple (but smart). For institutions thinking about dual enrollment, this conversation is a blueprint worth bookmarking.Guest Name: Larry Tumblin - Director of IT & Learning Spaces Manager at Ohio UniversityGuest Social: LinkedInGuest Bio: Larry Tumblin serves as Director of Information Technology for Regional Campuses and Learning Spaces Manager for the Office of Information Technology at Ohio University. With more than 30 years of experience in higher education, Larry has led initiatives spanning educational technology, IT infrastructure, and campus operations. A U.S. Army veteran and Russian linguist, he brings a unique perspective to leadership and service. Larry holds a B.A. in Political Science from Ohio University and is known for fostering collaboration, innovation, and continuous improvement across campuses. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this special live episode from AMA, Mallory sits down with Jason Smith, Managing Director at OHO Interactive, to unpack a crucial — and often overlooked — aspect of AI and higher ed marketing: how generative AI tools describe your institution online. Jason introduces OHO's new AI Visibility Scorecard and reveals some surprising findings from their early research. You'll learn what content AI is pulling, where it's coming from, and why now is the time to clean up your digital house. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of Higher Ed Pulse, host Mallory Willsea sits down with Tracey Halvorsen of Adeo and Yianni Mathioudakis of Deeo to explore how top creative agencies are baking artificial intelligence (AI) into their workflows—not as shortcuts, but as accelerators of curiosity, strategy, and creative clarity. From mood boards to brand worlds, these leaders share how AI is being woven into agency culture, not just tech stacks, to amplify good taste and push bold ideas forward. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Recorded live at the AMA Higher Ed Symposium at National Harbor, Carrie Phillips connects with Jasmine Hunter, a first-time attendee and session leader. Jasmine shares her excitement for the event, strategies for maximizing the experience, and her passion for internal communications. Whether you're a conference veteran or first-time attendee, this conversation offers a vibrant, behind-the-scenes look at how higher ed marketers are showing up, learning, and growing. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this bonus episode recorded live at EDUCAUSE in Nashville, Dustin sits down with Justin Price, VP of Global Customer Experience at StarRez, to unpack the evolving residential student experience—and how tech is rising to meet the moment. With 20+ years in higher ed housing and over a decade at StarRez, Justin brings a uniquely grounded view of what students and institutions really need. From supporting the on- to off-campus transition, to leveraging unified platforms for deeper insight and safer data practices, this episode spotlights the vital (and growing) role of housing in student success.Guest Name: Dr. Justin Price - Vice President of Global Customer Experience at StarRezGuest Social: LinkedInGuest Bio: Dr. Justin Price is the Vice President, Global Customer Experience at StarRez. He has worked at StarRez for over 13 years in a variety of roles. He has overseen the Global Services Team, Global Support, as well as Learning & Content. He works closely with customers in the community to ensure success and satisfaction with StarRez. Prior to his work at StarRez, Justin spent 20 years working in University Housing at several institutions including: Cal Poly, San Luis Obispo, Boston College, and the University of Denver. He is passionate about Higher Education on how technology can improve the student and staff experience. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this bonus episode recorded live at EDUCAUSE in Nashville, Dustin speaks with Nicole Engelbert, VP of Product Strategy at Oracle, about how institutions can future-proof their tech stacks and focus on what really matters—helping students thrive. Nicole unpacks Oracle's latest certification milestone for PeopleSoft Campus Solutions and shares what it means for digital transformation and student experience. From the critical importance of interoperability to why 2 AM student questions should guide your tech decisions, this episode is a must-listen for leaders navigating the next wave of higher ed infrastructure.Guest Name: Nicole Engelbert - VP of Higher Education Product Strategy at OracleGuest Social: LinkedInGuest Bio: Nicole Engelbert is Vice President of Higher Education Development at Oracle. In this role, Nicole works closely with a broad range of stakeholders, including institutions, implementation partners, and industry associations to ensure that Oracle's products and services meet the current and future needs of the higher education industry. Nicole joined Oracle from Ovum, a leading market research and consulting firm, where she served as the Director of Research & Analysis and launched its higher education technology coverage in 2005. Over the last decade, Nicole has advised institutions globally on critical areas such as cloud migration, legacy modernization, emerging technologies, and student experience. Prior to Ovum, Nicole has held numerous positions in education technology and college administration. She holds a BA in Classics from Union College and a MEd in Educational Administration and Policy Analysis from Columbia University. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In the premiere episode of First Movers, a new Pulse Check series by Enrollify in partnership with Everspring, co-hosts Rhea Vitalis and Andrea Gilbert sit down with Dave Hunt, Director of Enrollment Marketing at the University of Kansas. The episode explores how the KU enrollment team is responding to the massive shifts in student behavior brought on by AI-driven search, stealth applicants, and the collapsing marketing funnel. Hunt shares practical strategies on content differentiation, leveraging AI for operational efficiency, and how to rethink SEO to stay discoverable and drive enrollment in a rapidly evolving landscape. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What happens when your institution has too many systems—and none of them talk to each other? In this episode, Dustin chats with Justin Beck, CEO of Gravyty, about how colleges and universities can stop tech creep from derailing the student experience. Drawing from his background at Apple, Blackboard, Salesforce, Instructure, and now Gravyty, Justin shares hard-earned insights on how schools can create a more connected, intuitive digital journey for students, staff, and alumni. From the power of omnichannel engagement to surprising AI-driven fundraising wins, Justin breaks down how to work smarter with the tech you already have—and how to stop chasing perfection at the expense of progress.Guest Name: Justin Beck - CEO at GravytyGuest Social: LinkedInGuest Bio: Justin Beck is the Chief Executive Officer of Gravyty, a leading provider of AI-driven engagement solutions for higher education and nonprofit institutions. With over two decades of experience in SaaS and education technology, Justin has built and led high-performing global teams across sales, customer success, revenue operations, marketing, and product enablement. He is driven by a deep belief in the power of technology to improve outcomes across the student and constituent lifecycle—from recruitment and retention to alumni engagement and fundraising. Prior to Gravyty, he served as Chief Commercial Officer at Xplor Technologies, a global, multi-vertical SaaS and embedded payments company serving over 100,000 customers in more than 30 markets.Justin's earlier leadership roles include SVP of Global Sales at Instructure (makers of Canvas), and senior positions at Salesforce, Kaltura, EverFi, Blackboard, and Apple. Across each organization, he has played a pivotal role in scaling revenue, entering new markets, and driving strategic transformation. A frequent advisor on go-to-market strategy in mission-driven sectors, Justin brings a blend of operational rigor and customer-centric thinking to every role. He lives in Cincinnati, Ohio, with his wife and their three sports-loving teenage children. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this bonus episode recorded live at EDUCAUSE in Nashville, Dustin spoke with Ryan Lufkin, VP of Global Academic Strategy at Instructure, about the current crossroads in higher ed, technology, and workforce readiness. The conversation touches on findings from the latest State of Learning and Readiness report, the real (and perceived) gaps in student skill preparedness, and why now is the time for institutions to embrace AI—not fear it. Ryan also offers a behind-the-scenes look at Canvas Career and how Instructure is broadening its mission beyond just a learning management system.Guest Name: Ryan Lufkin - VP of Global Academic Strategy at InstructureGuest Social: LinkedInGuest Bio: Ryan Lufkin is the VP of Global Academic Strategy at Instructure (makers of Canvas, the leading education technology used by schools across the country). Ryan has been working with colleges and universities in the educational technology space for over 20 years, beginning with Utah-based start-up Campus Pipeline, the first html portal for higher education. He has worked for large ERP solutions like SungardHE and Ellucian helping evolve those systems to the Cloud, driven mobile adoption in teaching and learning technology, and developed curriculum for both corporate and higher education institutions. Ryan has helped lead Canvas' evolution from an LMS to a full learning management platform to support the challenges facing colleges and universities of all sizes. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of Mission Admissions host Jeremy Tiers talks with Joel Renner about the importance of building and developing your personal brand, and how to get started.Guest Name: Joel Renner, Founder of The Crafted BrandGuest Social: http://linkedin.com/in/JoelRenner/Guest Bio: Joel Renner is the founder of The Crafted Brand, a career coaching and marketing firm that helps individuals and organizations define their stories and build meaningful, strategic relationships. For more than 12 years, he has coached professionals at all stages of their careers, drawing on his deep experience in higher education, branding, and leadership development. Joel's career spans over 18 years in higher education administration, coaching, and consulting - including joining EAB in 2019 after a dozen years at The George Washington University. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this bonus episode recorded live at EDUCAUSE in Nashville, Dustin chats with Gaurav Bradoo from Logitech about how colleges and universities can embrace hardware innovation to enhance teaching and learning—without overcomplicating things. From lecture capture and audio solutions to flexible classroom design and accessibility, Gaurav shares Logitech's approach to creating simple, scalable, and human-centered tech environments that meet students where they are—whether that's in the classroom, online, or somewhere in between.Guest Name: Gaurav Bradoo - Head of Product & Portfolio of Education at LogitechGuest Social: LinkedInGuest Bio: Gaurav Bradoo is the Head of Product and Portfolio of Education at Logitech. He is an advocate for designing education products for and with students as a way to boost student engagement and outcomes. Gaurav works at the nexus of human-centered design, engineering and business strategy to create delightful experiences that span physical and digital realms. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.