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What makes a tech stack work for people, not just processes? In this energizing episode, Dustin chats with Sarah Kotlinski, Director of Enrollment Systems and Analytics at Gettysburg College, about the real art behind edtech integration. Sarah shares her “three gates” framework for evaluating tools, how she turns everyday tech into superpowered solutions, and why she's a firm believer in departmental independence with intentional collaboration. You'll leave with practical ideas for managing your systems better—and maybe even rethinking how you define success in digital transformation.Guest Name: Sarah Kotlinski - Director of Enrollment Systems and Analytics at Gettysburg CollegeGuest Social: LinkedInGuest Bio: Sarah Kotlinski is the Director of Enrollment Systems and Analytics at Gettysburg College, where she is building a tech stack designed to engage, inform, and simplify every step of the enrollment journey. With over 35 years of experience in higher education, Sarah brings deep expertise and a collaborative spirit to her work.Beyond Gettysburg, she is a Technolutions Slate Community Ambassador and the founder and leader of the Slate Training user group. She also co-facilitates the Slate–Common App user group, mentors new Common App member institutions, and serves on both the CampusESP Customer Advisory Board and the College Board's Enrollment Solutions Strategic Advisory Group. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Generation AI explores two major AI developments reshaping our future. First, hosts Ardis Kadiu and JC Bonilla break down how OpenAI and Google DeepMind models achieved gold medal performance at the International Mathematical Olympiad - solving problems that require creativity and multi-hour reasoning that experts thought was years away. This marks a critical step toward AGI as AI demonstrates true mathematical reasoning beyond pattern recognition. Then they analyze America's new AI Action Plan - a 25-page roadmap positioning AI as a national priority with three core pillars: accelerating innovation through deregulation, building infrastructure, and establishing governance. For higher education, this means $10-12 billion in funding opportunities, new workforce training programs, and a shift toward AI literacy across all disciplines. Universities that move fast to create bootcamps and partner with industry will capture this once-in-a-generation opportunity.AI Achieves Gold Medal at International Mathematical Olympiad (00:00:00)OpenAI and Google DeepMind models solve 5 of 6 problems at IMORepresents multi-hour reasoning and creative problem-solving capabilityUses general-purpose reinforcement learning without external toolsSignals major progress toward AGI - what experts thought was years awayThe Math Behind the Breakthrough (00:04:22)Mathematical Olympiad requires reasoning, not memorizationParticipants are the most gifted mathematics students globallyAI learned through trial-and-error reinforcement learningNo calculators or Python - pure mathematical reasoning verified by IMO medalistsGPT-5 on the Horizon (00:11:23)Combines best of GPT-4 and O3 reasoning capabilitiesAutomatically decides how much "thinking" to apply to queriesSam Altman signals release may be imminentEarly testers report significant performance improvementsAmerica's AI Action Plan Overview (00:16:08)25-page document positioning AI as national security priorityThree core pillars: innovation, infrastructure, governanceFocus on maintaining dominance over ChinaEmphasis on private sector speed and deregulationPillar 1: Accelerating AI Innovation (00:19:20)Removes barriers for data center constructionSignals copyright won't block model training$200M defense contracts to OpenAI, Anthropic, xAIPromotes open-source AI developmentAddresses "woke AI" concernsHigher Education Opportunities (00:25:27)$10-12 billion in NSF funding for AI training programsFederal tax incentives for AI literacy programsFocus on bootcamps over traditional degreesUniversities can partner on compute infrastructureWorkforce Research Hubs (00:28:50)Studies AI's labor market effectsInvestment in upskilling current workforcePartnerships between universities and industryEarly career exposure and pre-apprenticeshipsUniversities as Data Partners (00:31:54)Frontier labs have consumed available internet dataUniversities hold valuable research datasetsOpportunity to participate in model trainingShift from teaching to coaching roleMilitary Colleges as AI Hubs (00:35:26)Senior military colleges positioned as AI research centersDirect curriculum integration mandatedModel for other universities to followFocus on AI applications in defenseImplications for Liberal Arts Schools (00:38:46)Opportunity to own AI literacy initiativesReframe AI through human contextPartner with technical institutionsFocus on ethics and societal impactKey Takeaways and Next Steps (00:40:47)Universities must move fast to capture fundingSpeed to value critical for successEcosystem approach needed for dominanceMajor shifts in education delivery coming - - - -Connect With Our Co-Hosts:Ardis Kadiuhttps://www.linkedin.com/in/ardis/https://twitter.com/ardisDr. JC Bonillahttps://www.linkedin.com/in/jcbonilla/https://twitter.com/jbonillxAbout The Enrollify Podcast Network:Generation AI is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
In this episode of Higher Ed Pulse, host Mallory Willsea is joined by David Weil, Senior Vice President and CIO at Ithaca College, for a conversation about one of the most urgent issues in higher education today: the disappearance of entry-level jobs due to AI automation. They explore how institutions can evolve curricula, redefine readiness, and support students in launching careers in a workforce being rapidly reshaped by artificial intelligence. This episode offers timely insights into AI literacy, human-centered skills development, and the future of work.Related Link: https://www.insidehighered.com/opinion/career-advice/advancing-administrator/2024/02/01/key-questions-top-higher-ed-leaders-should - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
In this bonus episode recorded live from the eduWeb Summit, Dustin sits down with Eric Butler from Modern Campus about how today's content management systems are powering smarter, more personalized digital experiences for students. From AI-powered personalization to low-code flexibility for campus editors, Eric shares how Modern Campus is helping institutions turn their websites into dynamic, student-first platforms—without overwhelming their already stretched teams.Guest Name: Eric Butler - Senior Account Manager at Modern CampusGuest Social: LinkedInGuest Bio: Eric Butler currently serves on the Account Management team at Modern Campus. He has a deeply personal desire to improve the quality of relationships and overall performance of his clients. He helps customers launch new technology platforms, extend the use of their existing tools to reduce friction, and improve overall student satisfaction. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
In this bonus episode recorded live from the eduWeb Summit, Dustin speaks with Thomas Steinman from Halda about how AI is reshaping the future of admissions and marketing—one prompt at a time. From demystifying AI in the hands-on “AI Studio” at the event to making the case for stronger data integration, Thomas breaks down what higher ed pros need to know about creating more personalized, scalable student experiences. The theme? Start small, stay curious, and let the data do the heavy lifting.Guest Name: Thomas Steinman - Director of Strategic Partnerships at Halda.AIGuest Social: LinkedInGuest Bio: As Director of Strategic Partnerships at Halda, Thomas Steinman helps to transform the way higher education institutions engage with prospective students. He works with his teams to craft red-carpet web experiences that captivate and inspire. Thomas is proud to help schools reimagine their online presence, revolutionizing how they connect with students and showcase their value. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
In Part 3 of this Pulse Check series, Dave Hunt sits down with Lori Mazor—architect turned author, innovator, and CEO of Synthetivity—to explore how artificial intelligence is reshaping creativity. Lori, author of TEMPERATURE, Creativity, and the Age of AI, breaks down how thinking differently about creativity, control, and collaboration with AI can lead to more human-centered, purpose-driven innovation. Whether you're a skeptic or an AI evangelist, this conversation will challenge your assumptions and reframe your role in a future shaped by intelligent tools. Perfect for creative professionals, higher ed leaders, and AI-curious marketers, this episode highlights how AI can be a partner in expanding—not replacing—our humanity.Guest Name: Lori Mazor, bestselling author and CEO of SYNTHETIVITYGuest Social: https://www.linkedin.com/in/lorimazor/Guest Bio: Lori is bestselling author of TEMPERATURE: Creativity in the Age of AI, and is a leading voice in artificial intelligence and creativity. She began her career as an architect focusing on cultural and academic projects, then quickly rose to become the first vice president for Planning and Design at New York University.Today, she's the CEO of SYNTHETIVITY, where she develops and delivers groundbreaking educational programs that equip leaders and creatives with hands-on skills to integrate AI into their workflows.Through her educational programs and Humans of AI newsletter, she fosters a vibrant community of professionals exploring the impact of AI on society and creativity. Lori is passionate about leveraging AI tools to help people become better humans, ensuring that technology enhances our humanity rather than diminishes it. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Jenny Li Fowler sits down with Christina Garnett—fractional chief customer officer, online community strategist, and author of the upcoming book Transforming Customer Brand Relationships. Together, they dive deep into what it really means to build authentic relationships with your audiences online. From mourning the loss of Twitter to embracing fan-driven engagement, this episode explores the nuances of online connection, community building, and why higher ed institutions need to stop treating social media like a digital billboard. This is a must-listen for anyone shaping digital engagement strategies in higher ed.Guest Name: Christina Garnett, Fractional Chief Customer Officer, Customer experience strategist, and authorGuest Social: LinkedInGuest Bio: I believe great brands aren't just experienced, they are felt.As a Fractional Chief Customer Officer, CX strategist, and communications advisor, I help brands design intentional customer journeys, build thriving communities, and tell stories that get noticed. I work at the intersection of customer experience, social strategy, and community-building, creating strategies that foster real connection and long-term loyalty.I also help agencies and in-house teams craft communications plans that celebrate their work, spotlight their wins, and earn industry recognition. Whether it involves preparing award submissions or amplifying customer success stories, I make sure impact gets the visibility it deserves.My insights are featured in HubSpot Academy, HeyOrca, and Semrush, and I've spoken at INBOUND, Digital Summit, and other leading industry events. You can also find my work in Adweek, Forbes, Entrepreneur, and Campaign US.Transforming Customer-Brand Relationships, my book coming out with Kogan Page in September 2025, is a hands-on guide to building stronger connections and deeper loyalty through empathy and emotional intelligence. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
What does it take to design an institution around students who work full-time, raise kids, serve in the military, or all of the above? In this conversation, National University President Dr. Mark Milliron shares how NU has been built from the ground up to meet the needs of today's learners—and why that's not a side hustle, it's the whole hustle. With a laser focus on access, flexibility, and outcomes, Mark lays out a compelling vision for student success that's as rigorous as it is human-centered.Guest Name: Dr. Mark D. Milliron, President, National UniversityGuest Social: LinkedInGuest Bio: Dr. Mark David Milliron is an award-winning leader, author, speaker, and consultant who works with universities, community colleges, K-12 schools, foundations, corporations, associations, and government agencies across the country and around the world.He serves as President and CEO of National University (NU), one of the largest private, nonprofit universities in the United States. NU is designated as a Hispanic-Serving Institution (HSI) and has a 50-year history of innovating around the needs of military, working, and nontraditional students.In addition to his work with NU, Dr. Milliron helps catalyze positive change in education through his service on the boards and advisory councils of leading-edge education organizations, including the Trellis Foundation; Bennett College; the Global Online Academy; Civitas Learning; the Mastery Transcript Consortium; and ISKME/Open Education Resource Commons. He also holds an appointment as a Professor of Practice in the College of Education at The University of Texas at Austin. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
In this bonus episode recorded live from the eduWeb Summit, Dustin sits down with Sean Fitzpatrick, CMO at Overit and former higher ed marketing leader, to unpack how AI is transforming the SEO landscape. From structured data to conversational content and zero-click search, Sean explains how institutions can stay visible and relevant in an AI-first web. The takeaway? It's not about fighting the change—it's about riding the wave with intention.Guest Name: Sean Fitzpatrick - Chief Marketing Officer at OveritGuest Social: LinkedInGuest Bio: Sean Fitzpatrick currently serves as the Chief Marketing Officer at Overit. He provides strategy and marketing program management for a range of clients at the agency. As an experienced marketing director and strategist, Sean's strengths are his creativity, drive and leadership. He thrives on finding clarity within complexity and meeting ambitious business goals. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
After two years and 55 episodes packed with practical, joyful, and wildly clever ideas, Talking Tactics comes to a close. In this final episode, host Dayana Kibilds reflects on the “why” behind the show, shares her personal favorite tactics from past guests, and celebrates the everyday enrollment pros doing exceptional work in higher ed.From transforming request forms and hacking Reddit to AI-powered emails and fundraising squirrels, this send-off is full of bite-sized brilliance you can still use — whether you're new to the podcast or have been tuning in since episode one.Because while we may not keep talking the tactics together, I know you'll keep walking the walk.Stay connected with Day on LinkedIn: https://www.linkedin.com/in/dayanakibilds/ - - - -Connect With Our Host:Dayana Kibildshttps://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
In this critical episode of Generation AI, hosts Ardis Kadiu and JC Bonilla examine how AI agents and new consumer behaviors are creating a "great content collapse" that threatens traditional digital marketing. They discuss the launch of Grok 4's multi-agent reasoning system and ChatGPT Agent's integration of deep research with browser automation. The conversation reveals shocking statistics: 70% of Google searches now end without clicks, ChatGPT has a 1500:1 page scraping to traffic ratio, and 61% of Americans use AI as their primary information source. The hosts provide concrete strategies for higher education marketers to adapt, including optimizing for AI citations instead of clicks, implementing comprehensive schema markup, and creating question-based content architecture. This episode is essential listening for anyone responsible for digital marketing or web presence in higher education, as it outlines both the immediate threats and the massive first-mover advantages available to institutions that adapt quickly.Breaking AI News: Grok 4 and ChatGPT Agent (00:00:00)Introduction to Grok 4's multi-agent reasoning system using 200,000 GPUsGrok 4 Heavy employs teams of specialized agents working in parallelChatGPT Agent combines Deep Research, Operator browser automation, and tool usageDiscussion of controversial AI companions Annie and Rudy launched with GrokHow these advances accelerate the shift away from traditional web browsingThe Great Content Collapse: Shocking Statistics (00:17:04)61% of American adults have used AI tools in the last 6 monthsChatGPT approaching 1 billion weekly active users77% of Americans now use ChatGPT as a search engine65-70% of Google searches end without a single clickGoogle's scraping ratio deteriorated from 2:1 to 18:1 (now potentially 150:1)ChatGPT's scraping ratio: 1500 pages scraped for every 1 click sentConsumer Behavior Transformation (00:20:14)Traditional model: Question → Search → Click → Read → AnswerNew model: Question → AI Agent → Instant AnswerWebsites, content, and ads removed from the equationProduct discovery and shopping decisions now happening within AI interfacesAI agents becoming primary gateway for all information discoveryBrand Visibility Crisis in AI Systems (00:28:08)26% of brands have zero mentions in AI overviewsOnly strongest web presences get meaningful AI visibilityShopping agents demo as standard in every AI platform40% of people discover products through ChatGPTAttribution models completely breaking downNumber one brands getting 10x visibility advantage over competitorsEconomic Impact on Different Industries (00:33:17)E-commerce: Product discovery through AI conversation, not visual browsingMedia publishers: AI extracts value without driving readershipLocal businesses: Only top-ranked establishments get AI recommendationsSubscription models threatened by AI summariesCloudflare offering tools to block/monetize AI scrapingImmediate Predictions: Next 6 Months (00:39:11)Google AI mode moving beyond experimental to default experienceShopping ads expanding into AI overviewsSpecialized AI ecosystems for verticals (finance, travel, education)Every major platform integrating AI agents as primary interfaceTraditional SEO becoming completely irrelevantAdaptation Strategies: From SEO to GEO (00:42:54)GEO (Generative Engine Optimization) replacing traditional SEOImplement comprehensive schema markups for AI systemsStructure content with clear question-based headingsFAQs making a comeback for AI parsingCreate answer-focused content architectureInject brand names throughout content for AI citationsMonitor use case scenarios instead of keywordsThree Actions to Take Today (00:52:29)Audit how your brand appears across ChatGPT, Claude, Google AIStructure highest-value content for AI optimization immediatelyDevelop media strategy for YouTube and social platformsTrack AI citation frequency as new success metricCreate 90-day adaptation planFocus on becoming authoritative source that AI systems trust - - - -Connect With Our Co-Hosts:Ardis Kadiuhttps://www.linkedin.com/in/ardis/https://twitter.com/ardisDr. JC Bonillahttps://www.linkedin.com/in/jcbonilla/https://twitter.com/jbonillxAbout The Enrollify Podcast Network:Generation AI is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
In this bonus episode recorded live from the eduWeb Summit, Dustin chats with Destinee Mack from Workzone about how project management is evolving to meet the unique demands of higher ed. From managing competing priorities to streamlining collaboration between teams and agencies, Destinee shares how WorkZone is helping colleges and universities work smarter—not harder—without needing a full-time project manager on staff.Guest Name: Destinee Mack - VP of Customer Success at WorkzoneGuest Social: LinkedInGuest Bio: Destinee Mack is an experienced customer experience and success executive with an extensive track record of customer value attainment and expansion. A passionate leader, wife, mother, mentor and friend, she believes that a detailed understanding along the customer journey is the key to developing a strategy that allows both customers and businesses to achieve their desired outcomes. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
In this episode of Higher Ed Pulse, host Mallory Willsea sits down with Devin Purgason, AVP of Student Experience Marketing and Outreach at Forsyth Technical Community College, to dive into the behind-the-scenes of deploying AI on campus. From building better knowledge bases to turning karaoke into community-building, Devin shares key lessons from the 2024 Engage Summit, his takeaways as an AMA Symposium planning committee member, and his vision for a more human-centered, tech-enabled future in higher ed.If you're an enrollment marketer exploring AI in higher education or seeking practical student success strategies, this episode is packed with insights and inspiration.Related Links: Register for the 2025 AMA Symposium for the Marketing of Higher EducationWatch all the sessions from the 2025 Engage Summit! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Jeff Kallay, Senior Vice President of Enrollment Consulting at Echo Delta, to explore the often-overlooked role of parents in the college search and decision-making process. With experience consulting on over 300 college campuses, Jeff brings a unique and data-informed perspective on how institutions can better engage parents, families, and caregivers—not just during campus visits but throughout the student lifecycle. Tune in for a provocative conversation filled with actionable insights and storytelling that will change the way you think about parent engagement in higher ed.Guest Name: Jeff Kallay, Senior VP of Enrollment Consulting, Echo DeltaGuest Bio: Jeff Kallay is a nationally respected authority on campus visit experiences and student recruitment. Over the course of his career, he has worked with more than 300 college and university campuses across the country to create compelling visit experiences—the kind of experiences that align with strategic enrollment goals while also forging strong connections with best-fit students and their families. Jeff graduated from Lee College with a Bachelor of Science in 1986. Now, as Senior Vice President of Enrollment Consulting at Echo Delta, Jeff serves as an on-campus advisor and training facilitator, providing analysis, insights, and generational research to help our clients showcase themselves with authenticity and transparency. Outside of his agency responsibilities, Jeff remains an active thought leader in the higher education space and regularly commands speaking engagements at workshops and conferences nationwide. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
In Part 2 of this Pulse Check series, Dave Hunt sits down with Nick Gyani, Head of Higher Ed Sales at Canva, to explore how Canva is empowering campus marketers and creative teams through AI-driven tools and collaborative design workflows. Nick shares how Canva is not just simplifying visual communication but transforming the way higher ed institutions work—giving time back to creative pros and empowering non-designers to stay on brand. This is a must-listen for anyone curious about AI in higher education and what the future of design and content creation looks like on campus.Guest Name: Nick Gyani, Head of Higher Ed Sales, CanvaGuest Social: LinkedInGuest Bio: Nick Gyani currently leads Higher Ed sales for Canva. Originally from New York City, he is currently based in Austin, Texas. He has been with Canva for about 5 years and was one of the founding members of the Canva Enterprise team back in 2020. His background is in a wide range of industries, but for the past 9 years, he has been focused on driving growth in high performing SAAS companies. Nick is passionate about empowering educators and students through visual communication. Outside of work, Nick enjoys spending time with his wife and 2 year old daughter, trying new restaurants in the Austin food scene, and playing golf. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
In this final episode recorded live from Transact 360, Dustin chats with Derek Bierman, CIO at Doane University, for a candid, future-focused, and wide-ranging conversation about what it really takes to lead digital transformation on campus. From AI overload to cloud sticker shock to the very real challenge of prioritizing hundreds of tech contracts, Derek offers a rare look behind the scenes of modern campus IT leadership.This is the episode for anyone who's ever tried to balance innovation with budget constraints—or wondered how CIOs are juggling AI, cybersecurity, and the relentless pressure to do more with less.Guest Name: Derek Bierman, Chief Information Officer at Doane UniversityGuest Social: LinkedInGuest Bio: Derek Bierman is a strategic technology leader and Chief Information Officer at Doane University, where he drives digital transformation to enhance student success, service excellence, and institutional efficiency. With a passion for innovation in higher education, he has led key initiatives, including an award-winning service center, a multi-institutional shared services consortium, and a Salesforce-powered student success platform recognized as a model for higher education. Under his leadership, Doane has modernized operations through enterprise service management, cloud transformation, and cybersecurity advancements, ensuring a future-ready institution. A frequent speaker on innovation, analytics, and digital transformation, Derek is particularly curious about the evolving role of AI in higher education and its potential to revolutionize learning, operations, and student success. He remains dedicated to bridging technology and strategy to create lasting impact in the field. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
Recorded live at the CASE Summit, host Carrie Phillips welcomes Becca Altimer to unpack powerful insights from the conference. Together, they explore the importance of collaboration across campus units, the emotional core of advancement work, and how institutions can cultivate courage and connection in uncertain times. Whether you're in enrollment, admissions, or advancement, this episode offers actionable takeaways and fresh perspectives to inspire your strategy. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
In this special compilation episode of Mission Admissions, host Jeremy Tiers sifts through his Season 4 conversations to bring you some important leadership reminders, as well as a handful of customer service strategies that will help you deliver a more memorable college search experience for prospective students and families.Guest Names:Ken Anselment, Vice President for Enrollment Management, RHB Stephanie Dickerson, Associate Director of Admission, University of Louisville Pasquale Romano Jr., Hospitality Expert & Accounts Manager, UrVenue Dr. Matt McLendon, Associate Vice President and Executive Director of Enrollment Management at The University of Alabama McKenzie Sullivan, Admissions Counselor, The University of Akron Reece Baines, Junior, Wilson High School, PA Mickey Baines, Partner and Technology Services Practice Leader, Kennedy & Company Guest Social: Ken: https://www.linkedin.com/in/kenanselment/Stephanie: https://www.linkedin.com/in/stephanie-dickerson-m-a-a816779a/Pasquale: https://www.linkedin.com/in/pasquale-romano-jr/Matt: https://www.linkedin.com/in/matthew-mclendon/McKenzie: https://www.linkedin.com/in/mckenzie-sullivan-m-ed-36051b144/Mickey: https://www.linkedin.com/in/mickeyb/Guest Bios: Ken Anselment is Vice President for Enrollment Management at RHB, a division of Strata Information Group. He joined RHB in May 2022 after serving as the Vice President for Enrollment at Lawrence University in Appleton, Wisconsin, where he worked for 18 years.Stephanie Dickerson is currently in her eighth recruitment cycle with UofL. She began her career there in 2017 as an Admissions Counselor and progressed into a Senior Admissions Counselor role, then the Coordinator of the Dual Credit Program & AP Summer Institute, and now her current role as Associate Director. A seasoned hospitality professional with over 15 years of experience in Las Vegas, working with renowned hotels and nightlife/daylife concepts, Pasquale Romano Jr. is now an advisor for UrVenue the leading hospitality technology solution working with well-known hospitality brands like Tao Group, Groot Hospitality, and Wynn Nightlife.Dr. Matthew B. McLendon leads the University of Alabama's enrollment efforts, providing strategic leadership for enrollment planning, implementation and assessment. He also has fiscal responsibility for all facets of enrollment management.McKenzie Sullivan currently serves as an admissions counselor at The University of Akron. In addition to her work at UA, she sits on the OACAC executive board as the Northeast Ohio Delegate and is a part of the NACAC NEXT leadership cohort for 2024-2025.Reece Baines is currently finishing up his junior year of high school in Pennsylvania. He's an avid drummer, also works part time for a local community organization, and he volunteers as an orientation counselor at his high school. As a consultant and former practitioner in higher education, Mickey Baines has over 25 years of experience building, implementing, and leading enrollment and student success systems and teams. In his current consulting role he leads the technology services practice for Kennedy & Company, helping colleges and universities with their design, implementation, and customization of CRM technologies. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025!
In this technical deep-dive episode, Generation AI hosts Ardis Kadiu and Dr. JC Bonilla unpack Andre Karpathy's groundbreaking keynote on "Software 3.0" - the third revolution in how we tell computers what to do. They explore how we've moved from writing explicit code (Software 1.0) through neural networks (Software 2.0) to programming in plain English with LLMs (Software 3.0). The discussion reveals why LLMs represent a new computing paradigm comparable to the shift from mainframes to personal computers, and why Karpathy believes we're still in the "1960s era" of this revolution. Most importantly, they examine the massive opportunities this creates - from rebuilding infrastructure to creating agent-first applications - and why every software company needs to adapt or risk disruption. Whether you're a developer, entrepreneur, or education professional, this episode provides essential insights into the decade-long transformation ahead.Introduction and Context Setting (00:00:07)Decision to do a "geeky episode" after last week's personal discussionIntroduction to Andre Karpathy's Y Combinator keynote "Software is Evolving Again"Karpathy's background: Tesla self-driving, OpenAI co-founderSetting up the framework for understanding software evolutionSoftware 1.0: The Era of Explicit Instructions (00:03:55)Timeline: 1950s to 2010sProgramming with explicit instructions in languages like Python, C, COBOLDeterministic and predictable behaviorExample: Writing functions to classify spam emails with specific keywordsHow traditional developers were trained in this paradigmSoftware 2.0: Neural Networks as Programs (00:04:59)Timeline: 2010s to 2020sPrograms written as neural network weights instead of codeHumans become data curators rather than code writersTraining as the new form of "compiling" programsExample: Training neural networks on billions of emails for spam detectionThe shift from deterministic to probabilistic programmingSoftware 3.0: Natural Language Programming (00:07:00)Timeline: 2020s onwardProgramming in English through promptingLLMs as programmable computersEveryone becomes a programmerExample: Simply asking an LLM to "classify this email as spam or not"The democratization of programmingLLMs as the New Operating System (00:10:26)Three perspectives: utilities, fabrication plants, and operating systemsLLMs as utilities: like electricity, metered access, high reliabilityLLMs as fabs: enormous capital requirements, deep technical secretsLLMs as OS: new computing platform with CPU (LLM) and RAM (context window)Comparison to 1960s mainframe era - centralized, expensive computingThe Missing GUI for Intelligence (00:15:35)Current state: still in the "terminal phase" of AI computingNo graphical user interface for intelligence yetDiscussion on whether we'll skip to voice or need visual interfacesImportance of visual bandwidth for human information processingThe need for discoverability in interfacesDigital Spirits and AI Limitations (00:20:58)Karpathy's concept of LLMs as "people spirits"Superhuman abilities: perfect memory, instant processingCritical limitations: hallucinations, no long-term memoryThe "50 First Dates" problem - digital amnesiaJagged intelligence: superhuman at some tasks, terrible at othersExample: LLMs struggling with simple number comparisons (9.11 vs 9.9)Building Software 3.0 Applications (00:24:01)Four key features: context management, multi-LLM orchestration, application-specific GUIs, autonomy sliderThe cursor model as an exampleManaging complexity while making it simple for usersThe importance of the autonomy slider for user controlAI Agents and the Decade-Long Transition (00:27:42)"Agents are overrated" - not the year but the decade of agentsThe Iron Man suit analogy: augmentation vs replacementHuman-in-the-loop considerationsTesla Autopilot example: 10 years later, still not fully autonomousManaging expectations for the pace of changeVibe Coding Success Story (00:34:06)Real-world example from Engage conference presentationCIO builds prototype in 2 hours using LovableWeb-accessible syllabus database projectDramatic reduction in time and resources neededThe power of Software 3.0 for non-programmersInfrastructure Opportunities and Challenges (00:37:53)Three types of digital information consumers: humans, programs, AI agentsNeed for AI-accessible interfaces (LLM.txt files)Building infrastructure for agent consumptionMCP protocol for agent communicationThe massive rebuild opportunity for entrepreneursEducational Implications (00:39:12)Shift from information scarcity to abundanceKarpathy's approach: keeping student and teacher separate but working on same artifactNew skills needed: prompt engineering, context engineeringMoving from memorizing algorithms to understanding applicationDebugging AI reasoning vs debugging codeTraditional SaaS Transformation (00:47:19)The autonomy retrofit challengeDesigning UIs for both humans and agentsNeed for AI-accessible equivalents for every actionRisk of disruption from AI-first competitorsQuestions about human supervision and controlAction Items for Different Audiences (00:51:18)Developers: Learn all three paradigms, build partial autonomy, focus on human oversightEntrepreneurs: Identify migration opportunities, build infrastructure, design with autonomy sliderEveryone else: Start vibe coding, understand decade-long transition, develop human-AI collaboration skillsThe importance of starting now despite the long transition aheadClosing Thoughts and Call to Action (00:56:47)Karpathy's quote on the amazing opportunity aheadThe quest for autonomy and the 3.0 movementBeing part of a revolution in real-timeNeed for builders, thinkers, and creators in this new era - - - -Connect With Our Co-Hosts:Ardis Kadiuhttps://www.linkedin.com/in/ardis/https://twitter.com/ardisDr. JC Bonillahttps://www.linkedin.com/in/jcbonilla/https://twitter.com/jbonillxAbout The Enrollify Podcast Network:Generation AI is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
In this episode of Higher Ed Pulse, host Mallory Willsea sits down with Kyle James (again!) to tackle the deep divide between how startups and higher ed institutions adopt and implement AI. This conversation dives into why experimentation, failure, and iteration are the lifeblood of startup growth—and how higher ed can start borrowing from that playbook. From low-code/no-code AI tools to agile workflows and international student personalization, this episode is packed with actionable insights that challenge the higher ed status quo.Related Articles:AI Translation Platform Article: https://3sixtyinsights.com/from-afterthought-to-strategic-superpower-ais-expanding-role-in-translation-and-gtm/ Example - AI Agents to write Free Resources for Users: https://www.soundgtm.com/playbooks-and-agents Kate Reed Interview - "No Code Builder": https://www.youtube.com/watch?v=Y3iQjMiQILA&list=PLd1KZs09PNgQZLpSDwUwJIcdqtCT9g5r9 - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
In the premiere episode of this new Pulse Check series, Ctrl + Create: AI for Creatives, host Dave Hunt sits down with Matt Owens, Co-founder and Chief Design and Innovation Officer at Athletics. With decades of experience in design, branding, and demystifying new tools, Matt shares how his team is using AI to push creative boundaries, streamline workflows, and preserve the magic of craft. This episode explores how creative studios—and higher ed marketers—can embrace AI with curiosity and confidence, not fear.Guest Name: Matt Owens, Chief Design and Innovation Officer & Founding Partner, Athletics - http://athleticsnyc.comGuest Socials: https://www.linkedin.com/in/volumeone/https://www.instagram.com/mattvolumeoneGuest Bio: Matt Owens is a New York-based designer, creative director, founder, and entrepreneur, and the author of the book A Visible Distance: Craft, Creativity, and the Business of Design, published by Set Margins. With 25 years of experience across all facets of creative practice, Matt works with ambitious leaders, strategists, designers, creative technologists, and marketers to bring rich multi-faceted creative ideas and experiences to life.A Texas native, Matt studied graphic design at the University of Texas at Austin and received a Master's Degree in graphic design from Cranbrook Academy of Art. He is a founding partner of Athletics, a brand innovation studio based in New York City, and serves as Chief Design and Innovation Officer. Founded in 2004, Athletics has grown through a commitment to design innovation and an ability to work with clients such as Major League Soccer, IBM, Citrix, Google, Amazon, and Square to meet the challenges of contemporary brand-building.Matt has helped teams leverage new tools and processes across disciplines and led projects for clients including Abbott, NYU, XQ, Guild, The Pulitzer Prizes, and Culligan. He has spoken internationally, and his work has been recognized by the Art Directors Club, The American Center for Design, and the AIGA. His thought leadership has been published in Print Magazine, Fast Company, Ad Week, and AdAge. His early experimental design work at volumeone.com was selected to be in SFMoMA's permanent collection. In his spare time, Matt can be found writing about design and entrepreneurship on Substack and Medium, experimenting in Cinema 4D, and developing new ventures like Kingston Standard and the creative and strategic foresight collective Preseason. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
Jenny Li Fowler sits down with Grant Schol, Associate Director of Communication and Project Management for the Fulbright College of Arts and Sciences at the University of Arkansas. Together, they unpack the evolving meaning of authenticity in higher ed social media and why it's not as simple as just “being real.” Grant shares strategies for humanizing institutional accounts, empowering student voices, and creating content that speaks directly to your campus community. This conversation dives deep into community building, student-first messaging, and how to balance fun with institutional integrity—all through the lens of a social media manager's lived experience.Guest Name: Grant Schol, Associate Director of Communication and Project Management for the Fulbright College of Arts and Sciences at the University of ArkansasGuest Social: LinkedInGuest Bio: As Associate Director of Communications and Project Management for Fulbright College of Arts and Sciences at the University of Arkansas, Grant leverages his multimedia storytelling skills to champion the incredible stories found on a university campus. With more than nine years of experience in public relations, social media, and photography, Grant has a passion for inspiring change and showcasing the stories of the U of A community.In his previous roles in higher education, Grant has been a full-time social media manager for the Sam M. Walton College of Business, also at the U of A, worked as the full-time campus photographer for the University of Central Arkansas, and directed a study abroad campus in Italy for his undergraduate alma mater, Harding University. Additionally, he has worked as a project manager and story producer for a corporate video production team and ran his own creative consultation and freelance photography business. He has also won multiple awards for his work in breaking news and sports photography, and published work in yearbooks, newspapers, art shows, and other digital and print materials. Grant holds a B.A. in public relations and is continuing his education at the U of A in the M.A. in communication program. He is always eager to learn new skills, explore new perspectives, and collaborate with others to deliver high-quality, meaningful, and impactful content. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
In this inspiring conversation, Dustin welcomes Dr. Siva Kumari, CEO of College Possible, to unpack how her team is rewriting the narrative for first-gen and low-income students. From helping students find their best-fit college to coaching them all the way to graduation (and beyond), College Possible proves that persistent, personalized support can change lives. Tune in to hear how they're blending human connection with AI innovation—and what higher ed leaders need to know to better serve today's learners.Guest Name: Dr. Siva Kumari, CEO, College PossibleGuest Social: LinkedInGuest Bio: Dr. Siva Kumari started as CEO of College Possible in May of 2023. College Possible is among the largest college access and success organizations in the U.S. It has grown from a single regional office in St. Paul, MN to eight regional sites nationwide, and a growing suite of programs designed to enable students from low-income families — and those who serve them — at every stage of the college journey.Prior to that, she has consulted with global educational projects that focus on equity and high academic standards. She also mentors C-level leaders worldwide. Siva has served and continues to serve on a wide range of local, national and international professional advisory boards and committees. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
Erin reconnects with Savanna Mcdede of Element451 to unpack one of the most buzzed-about sessions from the 2024 Engage Summit. Inspired by the powerful talk from Tom Andriola (UC Irvine) and Gary Moser (California Community Colleges), the conversation explores how higher ed institutions can move from AI pilots to true, strategic transformation. If you've ever asked, “But how do we actually do this AI thing?”, this is the episode you've been waiting for. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
In this final episode recorded live from the Engage 2025 Summit, Dustin spoke with Tanya Weigold and Kathryn Harris from the South Carolina Commission on Higher Education. They shared how their small team is using Element451 and AI agents to scale support for thousands of South Carolina students. From transforming an admissions platform into a scholarship gateway to increasing FAFSA completion rates, their story is proof that curiosity, collaboration, and courage go a long way in driving digital transformation.Guest Names: Kathryn Harris, Program Manager, Scholarships and Grants at South Carolina Commission on Higher EducationTanya Weigold, Program Coordinator, Scholarships and Grants at South Carolina Commission on Higher EducationGuest Socials: KathrynTanya Guest Bios: Kathryn Harris is a seasoned program and operations manager with over 15 years of experience in higher education and state government. As Scholarship & Grants Program Manager at the South Carolina Commission on Higher Education, she oversees the administration of more than $160 million in state-funded aid, leads cross-agency initiatives, and supports legislative reporting and policy implementation. Katie is committed to streamlining processes, improving student access, and using data to drive meaningful change in education. She holds a Master's degree in Education and is currently pursuing the Certified Public Manager credential through the State of South Carolina.Tanya Weigold is a Program Coordinator at the South Carolina Commission on Higher Education (CHE), where she oversees several key state financial aid programs, including the Lottery Tuition Assistance Program, DAYCO Scholarship, Scholarship Enhancement Program, and the Scholarship Appeals process. With over seven years at CHE and a background in TRIO and campus life, Tanya brings a student-centered approach to her work. She also manages the knowledge base for the agency's CRM system, ensuring consistent, up-to-date information is shared across platforms. Tanya holds an MBA in Leadership from Adams State University and is passionate about using technology to modernize processes, improve communication, and increase retention among South Carolina's college students. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
On this episode of Talking Tactics, host Day chats with Stormie Harless and Reggie Hayes of Ball State University about one of the quirkiest—and most successful—Giving Day campaigns we've ever seen: letting donors name a goose. Yes, you read that right. This creative, low-cost tactic more than tripled gifts to the Ball State Fund, turning a fun gimmick into a strategic fundraising win. Learn how a "goose gang," Canva templates, and clever messaging made all the difference—and why sometimes a little silliness can have serious results.Guest Names:Stormie Harless, Senior Director of Annual Giving & Foundation Communications, Ball State UniversityReggie Hayes, Assistant Director of Digital Engagement, Ball State UniversityGuest Socials:https://www.linkedin.com/in/stormieharless/https://www.linkedin.com/in/reggiehayes/Guest Bios: Stormie Harless has been at Ball State for over eight years and currently serves as the Senior Director of Annual Giving & Foundation Communications. She leads the university's digital and annual giving teams, managing everything from web and social to blogs, emails, and fundraising campaigns.Reggie Hayes graduated from Ball State University in 2019 and has worked on Stormie's digital team at the Foundation for over 2 years as Assistant Director of Digital Engagement. The bulk of his responsibilities with the Foundation include creating content for the Ball State Alumni Association and Ball State University Foundation socials, newsletters, blog posts, and other external communication pieces. - - - -Connect With Our Host:Dayana Kibildshttps://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
In this special episode of Generation AI, Ardis announces a major milestone: after nearly a decade of leading Element451 as Founder and CEO, he's stepping away from the CEO role and returning to what he loves most—building. Recorded just after the big reveal at Engage Summit 2025, Ardis and JC dive into the reasons behind this move, what it means for the future of Element451, and why this shift aligns perfectly with the intense AI talent wars reshaping the industry today.Opening: Major Leadership Announcement at Engage Summit 2025 (00:00:00)JC introduces the special nature of this episodeAnnouncement that Ardis Kadiu is stepping down as CEO of Element451Context of the announcement made at Engage Summit with 600+ attendeesTransition to board member role while continuing to guide company visionThe Timing and Reasoning Behind the Transition (00:03:12)Element451's evolution from scrappy startup to industry-leading scale-upPlatform transformation into an AI workforce platformStrong team and customer momentum as indicators for transitionArdis's identity as a builder at heart wanting to return to startup modeCEO vs Board Member: Defining the New Role (00:05:43)Differences between hands-on CEO involvement and strategic board guidanceFocus shift from operations to product and innovation visionNo disruption to Element's mission or customer experienceBusiness continuity with added resources from PSG investmentCompany Culture and DNA Beyond Leadership (00:10:19)Discussion of Element's "no BS" cultureCulture defined by people, not just leadershipConfidence in team's ability to maintain company valuesThe importance of hiring good people who fit the missionThe AI Talent Wars and Market Dynamics (00:14:39)Meta forming super intelligence team by poaching from OpenAIDiscussion of $100 million compensation packages for top AI talentSam Altman's "mercenaries vs missionaries" positioningExamples like Cursor successfully recruiting from AnthropicBuilding in the AI Era: Opportunities and Acceleration (00:26:08)Small teams achieving massive scale with AI-first approachesLower barriers to entry for new companiesThe compound effect of AI expertise and experimentationCapital actively seeking AI talent and ideasReflections on the Entrepreneurial Journey (00:33:14)Lessons from building three previous companiesThe importance of network, connections, and accumulated knowledgeHow each venture accelerates the learning curvePlans to continue sharing the journey on the podcastHigher Education's True Value and Mission (00:40:05)Education as more than knowledge transfer - it's about communityPersonal story of how NYU connections led to Element451The rewarding nature of building for higher educationAdvice for ed tech builders to stay connected to the mission - - - -Connect With Our Co-Hosts:Ardis Kadiuhttps://www.linkedin.com/in/ardis/https://twitter.com/ardisDr. JC Bonillahttps://www.linkedin.com/in/jcbonilla/https://twitter.com/jbonillxAbout The Enrollify Podcast Network:Generation AI is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
In this bonus episode recorded live from the Engage 2025 Summit, Dustin chats with Dan Roberts, Special Projects Manager at San Diego Miramar College. Dan has one job: lead the implementation of Element451 across campus. With decades of experience in marketing and student engagement, Dan breaks down what it really takes to lead a CRM transformation: cross-campus buy-in, empathy for overworked staff, and relentless communication. This episode is a masterclass in change management, culture work, and why now is the moment for higher ed to rethink how it communicates with students.Guest Name: Dan Roberts, Special Projects Manager, San Diego Miramar CollegeGuest Social: LinkedInGuest Bio: Dan Roberts boasts over two decades of experience with a remarkable skill set that includes strong relationship-building, open communication, and impeccable time management. His past work experience across multiple industries highlights his dedication to consulting and business growth. Dan excels in streamlining sales processes, aligning organizational goals with daily operations, implementing business process outsourcing, project management, and crafting effective marketing strategies, including social media and content marketing. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
Recorded live at Engage 2025, host Carrie Phillips sits down with Katy Campbell of VisionPoint Marketing for a quick chat about how effective leadership intersects with AI innovation in higher ed. Together, they explore how human-centered leadership, strategic prioritization, and intentional tech adoption can help institutions confidently navigate the fast-evolving digital landscape. If you're leading a team through change, this episode is your roadmap. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
Mallory Willsea sits down with Kyle James — startup founder, product leader, and former college webmaster — to explore how AI is fundamentally reshaping the way business gets done. This high-energy conversation challenges higher ed professionals to ditch the pilot phase and start thinking like a startup. From automated call transcripts to no-code development and the future of white-collar work, this is a must-listen for anyone serious about innovation in higher education.Related Articles: How AI Is Helping Students Find the Right CollegeHow Babson College went all-in on AI in higher education - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Mike Morris, Partner at the Ward Group, a leading executive search firm specializing in marketing and communications leadership roles. Together, they unpack how higher education marketers can position themselves for VP- and CMO-level roles—and how to build relationships with search firms that actually lead to job offers. This insightful conversation covers what presidents often misunderstand about the CMO role, how to craft a compelling resume, and why emotional intelligence may matter more than your title.Guest Name: Mike Morris, Director, The Ward GroupGuest Bio: Throughout Mike's time at The Ward Group—a retained executive search firm that specializes functionally in marketing and communications leadership roles—he has focused primarily in the firm's higher education portfolio. Working with presidents and search committees, from public research universities to liberal arts colleges and beyond, Mike brings a breadth of experience and insight to institutional partners across the country.Previously, Mike spent over a decade in higher education, namely college athletics recruiting. Working at schools such as Boston College, Harvard University, and Dartmouth College, he was heavily involved in the recruitment of prospective football student-athletes. In both college athletics and executive search, success is “all about the people.”Mike's additional experience at TWG includes recruiting marketing and communications leaders for clients nationwide in categories like healthcare, financial services, and health tech. For him, the natural synergy created by understanding clients' values beyond the job description and getting to know candidates beyond the resume is the ultimate payoff. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
Live from the Engage 2025 Summit, Dustin sits down with team members from DIS-Study Abroad to unpack how digital transformation is reshaping the student experience abroad. From streamlining pre-departure logistics to embracing CRMs and AI for internal efficiency, this conversation explores how DIS is thoughtfully building a more connected, student-first journey. Plus, the team opens up about their own AI learning curves and what inspires them most about working at the intersection of tech and travel.Guest Names: Asta Schantz-Conlon - Marketing & Campaign Manager at DIS-Study AbroadLena Friedman - Outreach and Communications Coordinator at DIS-Study AbroadLucy Li - Digital Portfolio Manager at DIS-Study AbroadGuest Socials: AstaLenaLucyGuest Bios: Asta Schantz-Conlon is the Marketing and Campaign Manager at DIS – Study Abroad, based in Copenhagen. She crafts multimedia campaigns and digital strategies that inspire students to study abroad in Scandinavia. Born and raised in Copenhagen, Asta brings a global perspective shaped by her experiences living, working, and studying abroad. She holds a degree in Multimedia Communications, Film, and Media from the University of Copenhagen.Lena works at DIS – Study Abroad as the Outreach and Communications Coordinator in the North American Office, based in Saint Paul, Minnesota. The North American Office partners with a network of 200+ universities and supports students preparing to study abroad. Lena develops pre-departure resources and assists with DIS's transition to new technology platforms, including Element451. She earned her B.A. in Psychology from Whitman College in 2021. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
Pulse Check: The Culture Code: Leading with Diversity — Part 5: Culturally Relevant Prospective Student Campus VisitsIn the final part of this Pulse Check Series, host Christian Ponce sits down with Dr. Ana Luz Williams to dive into the importance of cultural intelligence and authenticity in higher ed marketing. The conversation explores how universities can better connect with Hispanic families through intentional campus events, thoughtful messaging, and a deeper understanding of cultural nuances. Dr. Williams shares personal stories and actionable strategies for creating inclusive, welcoming environments for prospective students and their families. If your institution is serious about improving Latino student enrollment and retention, this is a must-listen.Guest Name: Ana Luz Williams, Associate Director of Enrollment, Old Dominion UniversityGuest Social: https://www.linkedin.com/in/dr-ana-luz-williams-aa9966236/Guest Bio: Dr. Ana Luz Williams is a seasoned, fully bilingual education professional with a background in communications, public relations, and educational leadership. She is passionate about lifelong learning, equity, and building collaborative and inclusive communities.As Associate Director of Undergraduate Enrollment at Old Dominion University, she leads strategic communication and recruitment initiatives to support student success. Outside of her role, she is deeply involved in community leadership and advocacy, serving on several boards and speaking on topics such as education, cultural diversity, and social justice. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
In this special bonus episode of The Pulse from the Engage Summit, host Erin sits down with Kylee Beasley, a Content Strategist at Southeast Missouri State University, to unpack her very first conference experience at Engage. As a newcomer to both higher ed and conferences, Kylee offers a refreshing, real-time perspective on the energy, insights, and takeaways that make Engage a standout event. From AI in higher education to breaking silos in communication teams, this conversation is packed with inspiration for anyone looking to say "yes" to bold professional growth. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
In this episode recorded live from Transact 360, Dustin sat down with Alison Cove, Founder and CEO at USEFULL, to discuss her company's mission to make reusable containers the default—not the exception—on college campuses. What starts as a conversation about ditching plastic turns into a deeper exploration of how tech-forward systems can drive student behavior change, reduce operational costs, and spark cross-campus collaboration.From stainless steel containers with library-style return systems to tackling the real cost of "compostable" packaging, Alison breaks down why convenience, accountability, and integration are the keys to making sustainability scalable.Guest Name: Alison Cove, Founder and CEO, USEFULLGuest Social: LinkedInGuest Bio: Alison Cove is the founder and CEO of USEFULL, the only tech-enabled, plastic-free takeout container solution for college and university campuses. USEFULL provides the tracking technology and durable containers that schools need to operate a successful zero-waste takeout program that eliminates waste, saves water, and reduces emissions to meet sustainability goals. Alison is on a mission. She created the USEFULL stainless steel reuse solution to solve a personal dilemma; like many others, she loves takeout food and drinks, but felt guilty about the trail of waste her habit was creating. In the research that led Alison to found USEFULL, one key takeaway emerged—you can't solve a plastic problem with more plastic. To galvanize reuse in the healthiest, most sustainable way possible, Alison is committed to eliminating plastic and single-use packaging from the takeout stream at college dining operations, protecting students from microplastics, and driving lasting behavior change around reuse. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
Carrie Phillips chats with Claire Masterson, Director of Marketing at Southeast Missouri State University (SEMO), about the evolving role of AI in higher education and how leadership strategies can support meaningful change. Claire shares how her team is using automation tools to reduce burnout, enhance student engagement, and foster a culture of experimentation. If you're looking to turn AI anxiety into empowerment, this episode delivers. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
In this episode of Higher Ed Pulse, host Carrie Phillips sits down with Michele Ehrhart, Chief Communications Officer at the University of Memphis, for a forward-thinking conversation on AI, leadership, and change management in higher education. Michele shares the mindset shifts and practical leadership skills needed to help teams embrace innovation in an era where transformation feels constant. It's a powerful dialogue about building a culture of experimentation and making the most of the tools you already have. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
Live from the Engage 2025 Summit, Dustin sits down with Brian Piper—AI integration consultant, host of the AI for U podcast, and author of Epic Content Marketing for Higher Ed. Brian shares how his early embrace of AI tools shaped his thinking on content strategy and scalability in higher ed. From creating workflows with AI agents to reframing adoption as culture change, this episode explores how institutions can reimagine their future—and why starting today is the smartest strategy.Guest Name: Brian Piper, Author, Speaker, and ConsultantGuest Social: LinkedIn - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
In this episode of Mission Admissions, host Jeremy Tiers chats with Conner Ellinghuysen about how becoming more self-aware and prioritizing self-reflection have made him a better leader.Guest Name: Conner Ellinghuysen, Director of Admissions, Buena Vista UniversityGuest Social: https://www.linkedin.com/in/connerellinghuysen/Guest Bio: Conner Ellinghuysen has been the Director of Admissions at Buena Vista University since 2019. Before landing in Storm Lake he started his admissions journey at his alma mater, Saint Mary's University of Minnesota. Conner brings a blend of strategy, heart, and humor to the world of college admissions. He's an active member of Iowa ACAC and as President-Elect, Conner is focused on building community, creating opportunities for growth, and yes, sprinkling in the occasional Star Wars reference or dad joke. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025!
Erin Fields sits down with Safaniya Stevenson, a brand strategist, cultural analyst, and all-around narrative detective. The conversation centers on how tools like Pulsar's Narrative AI can empower higher ed marketers to uncover meaningful audience stories, identify trend-worthy content, and track cultural conversations before they hit the mainstream. If you're ready to stop guessing and start understanding what your audience actually cares about, this one's for you. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
In this bonus episode of Higher Ed Pulse recorded live at the 2025 Engage Summit, host Mallory Willsea sits down with Hannah Wilson, Knowledge Management and CRM Coordinator at Forsyth Tech Community College. This episode explores the vital role of clean data, the evolving relationship between humans and AI in student engagement, and how smart use of chatbots can revolutionize community college communications. From innovative experiments to real-world enrollment gains, Hannah shares how Forsyth Tech is leading the charge in AI implementation in higher ed. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
Live from the Engage 2025 Summit, Dustin chats with Carrie Phillips, Chief Communications and Marketing Officer at the University of Arkansas at Little Rock and creator of Lessons in Leadership. Carrie unpacks her leadership philosophy, her personal and professional AI journey, and why curiosity and calendar discipline are her secret weapons. From building custom GPTs to managing data-driven strategy in higher ed, Carrie brings candor, creativity, and clarity to the conversation. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
In this special bonus episode of Higher Ed Pulse, recorded live at the Engage Summit, host Carrie Phillips sits down with Carrie Pitts-Densmore, VP of Enrollment and Marketing at Johnston Community College. Together, the two Carries unpack how to lead through rapid transformation, especially when it comes to adopting AI in enrollment operations. With themes of adaptive curiosity, culture change, and practical tech solutions, this episode offers a refreshing and actionable take on what it means to lead with purpose in a time of disruption. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
Mallory sits down with Patricia Tozzi to unpack one of the most pressing topics in higher ed today: AI governance and privacy in student data. As institutions increasingly lean on AI to inform decisions and streamline operations, how do we ensure transparency, equity, and compliance? Patricia offers a grounded perspective on where schools need to draw the line between innovation and risk.Guest Name: Patricia Tozzi Guest Bio: Patricia Tozzi is a global marketing strategist with 20 years of experience, half of which she has dedicated to helping higher ed institutions grow their international student enrollment. A recognized subject-matter expert, she has spoken at industry-leading events—including NAFSA, AIRC, and ICEF—on digital marketing and global agent networks. Currently, she partners with colleges aiming to expand their global enrollment footprint. Patricia believes AI and machine learning can amplify the human-centered approach in marketing and admissions, making them more agile and better aligned with today's globally mobile students.Patricia holds a BA in Communications from ESPM (Brazil) and an Executive MBA from Kellogg at Northwestern University. She also serves as Board Member and VP of Alumni Engagement for Kellogg Women@EMBA, Project Leader at Community Consulting Teams of Boston, and Mentor at the Latin America Leadership Academy. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
Mallory Willsea is live from Engage Summit 2025 in Charlotte, NC, chatting with Stella Liu, Lead Data Scientist of AI Acceleration at Arizona State University. The conversation dives into Stella's journey from tech industry roles at Carvana and Shopify to pioneering ethical AI initiatives in higher education. Packed with insights on building responsible AI tools, this episode is a must-listen for enrollment marketers and higher ed leaders navigating the evolving digital landscape. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
Pulse Check: The Culture Code: Leading with Diversity — Part 4: Enrollment Marketing and Technology Guest Name: Jennifer Lonchar Cofounder, AmbioEDUGuest Social: https://www.linkedin.com/in/jenniferloncharGuest Bio: Jennifer Lonchar brings almost two decades of expertise in higher education, having worked in various roles focused on strategic enrollment and marketing. For over 13 years, she worked for Carnegie, a premier marketing firm, and was instrumental in bringing digital marketing to higher education. Her deep understanding of the challenges and opportunities within the sector has made her a sought-after leader in developing innovative solutions for enrollment and student engagement. Driven by a passion for enhancing the student experience and optimizing recruitment strategies, Jennifer co-founded AmbioEdu. This venture reflects her commitment to transforming higher education marketing through advanced technologies, including Performance TV and integrated digital solutions. AmbioEdu, under her leadership, harnesses cutting-edge tools to help universities connect with prospective students more effectively and efficiently, setting new standards in the field. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
This week, Dustin is pleased to welcome back higher ed design strategist and author Elliot Felix to discuss his forthcoming book, The Connected College. Together, they unpack what it takes to build institutions that work better together—from breaking down silos to smarter strategy execution. Elliot brings the wisdom of over 100 campus collaborations, offering a hopeful and highly practical roadmap for change. If your institution is wrestling with disconnection, dwindling resources, or just too many redundant tools and services, this episode is for you.Guest Name: Elliot Felix, Partner, Buro HappoldGuest Social: LinkedInGuest Bio: Elliot Felix is a student success author, speaker, and consultant. He uses his background in design to create better connected colleges and universities by improving the spaces students learn and live in, the support services they rely on, and the technology they use. Over the last 20 years, he has spoken at events, taught courses on innovation, and worked with more than 100 universities including Carnegie Mellon, MIT, NYU, NC State, and the University of Virginia. brightspot, the higher education strategy consulting company he founded in 2011 was acquired by Buro Happold in 2020 where he now leads the higher education advisory practice.Elliot's book How to Get the Most Out of College was published in January 2022 and received a blue star from Kirkus Reviews, calling it “A knowledgeable, enthusiastic guide packed with strategies and encouragement.” His upcoming book The Connected College: Leadership Strategies for Student Success is arriving summer 2025. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
Live from the Engage 2025 Summit, Dustin sits down with Devin Purgason, Associate VP of Student Experience, Marketing, and Outreach at Forsyth Technical Community College. In this insightful and energizing conversation, Devin shares how Forsyth Tech became an early adopter of AI, how they're integrating it across departments, and why staying grounded in student needs is the key to meaningful tech adoption. From building AI literacy to faculty development and platform implementation, Devin gets real about what works—and what still needs work.Guest Name: Devin Purgason, Associate Vice President for Student Experience, Marketing & Outreach, Forsyth Technical Community CollegeGuest Social: LinkedInGuest Bio: As AVP of Student Experience, Marketing and Outreach at Forsyth Tech, Devin brings a rich blend of visual creativity, technological innovation, and a deep commitment to education. Devin's evolution as a media professional enriches his innovative student-focused strategies in higher education marketing. He has been honored with the AMA's Emerging Higher Ed Marketer of 2024 Award, Winston Salem's Under 40 Leadership Award, NC Triad Business Journal's 40 under 40 and multiple CASE awards. Devin is a graduate of Southeastern Seminary and holds a graduate certificate from Duke University. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
On this episode of Higher Ed Pulse, host Mallory Willsea is joined by Brad Carson—former University of Tulsa president, former U.S. Congressman, and now president of Americans for Responsible Innovation—to explore how colleges are being drafted into America's AI future. They break down the implications of two recent executive orders that effectively position higher education as both workforce engines and cybersecurity sentinels in the AI era. This isn't a drill—colleges are now critical infrastructure. So, what role should higher ed play in shaping AI's trajectory? Let's dive in.Guest Name: Brad Carson, President, Americans for Responsible Innovation (ARI)Guest Bio: Brad Carson is President of Americans for Responsible Innovation (ARI), a nonprofit supporting AI policies that protect the public while maintaining our country's lead in innovation. Carson has also served as president of the University of Tulsa since 2021. Carson was previously elected as congressman for Oklahoma's 2nd District and served from 2001 to 2005. After his time in Congress, Carson was appointed as Under Secretary of the Army and later as Acting Under Secretary of Defense. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with higher ed storyteller and communications strategist Kristin Hanson to unpack the strategic value of proactive storytelling. Together, they explore how colleges and universities can move from passive, transactional content to authentic, intentional narratives that deepen emotional connection, support enrollment and advancement goals, and highlight the real people behind the institution. If you're looking to elevate your storytelling game in higher education marketing, this conversation is your roadmap.Guest Name: Kristin Hanson, freelance writerGuest Bio: Kristin Hanson is an award-winning writer, editor, and communications strategist with 15+ years' experience working with higher education institutions, independent schools, marketing firms, nonprofits, and businesses of all sizes. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register