Podcasts about enrollify

In this episode, Dustin chats with Shannon McDonald and Brandon Chavez from the Division of Extended Studies at UC San Diego about how continuing education can be a powerful catalyst for institutional resilience and workforce transformation. With decades of experience between them, Shannon and Brandon share how their team builds agile, data-informed, employer-driven programs that deliver value to both learners and local industries. From stackable credentials to custom corporate partnerships, this conversation is full of practical insights on how to make higher ed more accessible, responsive, and sustainable. Guest Names: Shannon McDonald - Director of Custom Training & Leadership Programs at UC San Diego Division of Extended StudiesBrandon Chavez - Assistant Director, Industry Engagement & Partnership Development at UC San Diego Division of Extended StudiesGuest Socials: Shannon on LinkedInBrandon on LinkedInGuest Bios: Shannon McDonald is the Director of Corporate Education and Leadership Programs at UC San Diego Division of Extended Studies, where she leads strategic partnerships with organizations to design and deliver custom training that addresses evolving workforce needs. A UC San Diego alumna, Shannon has been with Extended Studies since 2001 and has extensive experience shaping programs that respond to shifting economic, technological, and industry demands. She is actively involved with the University Professional and Continuing Education Association (UPCEA), where she has held multiple leadership roles, and she engages with San Diego's professional community through associations and service on UC San Diego councils. With a strong focus on workforce development, Shannon is passionate about building learning solutions that help organizations innovate, remain competitive, and invest in the long-term success of their employees.Brandon Chavez is Assistant Director of Industry Engagement & Partnership Development at UC San Diego Extended Studies, where he helps employers connect with the university's talent, research, and custom training resources. With more than 15 years of experience in higher education strategy, marketing, and workforce partnerships, he focuses on building solutions that align with employer priorities while advancing UC San Diego's mission. Beyond his local work, Brandon contributes nationally through UPCEA as a Peer Learning Leader, sharing insights on employer engagement and credential innovation. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jaime Hunt sits down with Joseph Brennan, Vice President for Communications and Marketing at Montclair State University, for a raw and riveting conversation on what it really means to counsel a university president. With over three decades in higher ed and experience advising 13 university presidents, Brennan shares how the role of CMO has evolved from tactician to trusted strategic advisor—and why communication professionals must develop executive presence, business fluency, and emotional intelligence to lead in today's high-pressure environment.Guest Name: Joseph A. Brennan, Vice President for Marketing and Communications, Montclair State UniversityGuest Social: https://www.linkedin.com/in/drjoebrennan/Guest Bio: Joseph A. Brennan is Vice President for Communications & Marketing at Montclair State University, where he's proven that authentic storytelling works. He and his team have built a warm and genuine brand and brought it to life with narratives delivered across paid, earned, social and owned media, and designed innovative, data-driven campaigns that produced ROAS of nearly 7 to 1. Their award winning work has contributed to record enrollment for 4 successive years. Over three decades as a higher education communications and marketing executive, Joe has learned to put people first, because when team members feel seen and respected, they produce outstanding results. He's counseled 13 presidents, navigated major crises from international social media incidents to nationally publicized controversies, and directed high profile statewide campaigns to influence higher education policy in two states, but he's equally passionate about the quieter daily work of building teams where people want to stay and grow. His leadership philosophy? Treat mistakes as learning opportunities, not firing offenses. Create psychological safety so that innovation can flourish. Use humor appropriately. Show up as a whole human being, not just a job title. Meet people where they are, not where you think they should be. This approach extends beyond the office. Joe is a registered yoga teacher and meditation guide who believes mindfulness practices make leaders more effective, not less focused. He's currently earning his executive coaching certification, building on years of mentoring colleagues through career transitions and workplace challenges. Joe's mission is simple: help leaders create workplaces where talented people thrive, not just survive. When people feel valued and supported, everything else gets better. He's authored nearly 20 articles, been elected to the PRSA College of Fellows, and won national awards for "public relations campaign of the year" and "best website overhaul." - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Live from the AMA Higher Ed Symposium, Carrie Phillips sits down with Jen Brock, newly minted Vice President at Mount Holyoke, to talk about what it's like stepping into leadership, finding your people in the industry, and the importance of peer learning. Jen shares how AMA has shaped her journey, why she's leaning into AI despite a learning curve, and how in-person conferences can double as team bonding retreats—especially when your team works hybrid across states. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this bonus episode recorded live at EDUCAUSE in Nashville, Dustin sat down with Nicole Muscanell from the Research and Insights team at EDUCAUSE. Nicole shares insights from EDUCAUSE's latest research outputs—like the Horizon Report on Teaching and Learning as well as the annual Top 10 IT Issues—while offering a grounded perspective on how institutions are evolving their digital strategies. From shifting student preferences in learning modalities to the real risks of overinvesting in flashy tech, this episode explores how higher ed leaders can chart a sustainable, student-centered path forward in a rapidly changing landscape.Guest Name: Dr. Nicole Muscanell - Researcher at EDUCAUSEGuest Social: LinkedInGuest Bio: Nicole Muscanell serves as a researcher at EDUCAUSE. She holds a Ph.D. in Social Psychology and has more than a decade of experience in higher education, including roles in research, instruction, and academic advising. Her recent work explores faculty and student technology use, workforce issues, data and analytics, and emerging trends shaping teaching, learning, cybersecurity, and privacy in higher education. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Higher Ed Pulse, Mallory Willsea sits down with Harrison “Soup” Campbell, newly minted VP of Campus Partnerships at Ardeo, for a candid conversation recorded live at the American Marketing Association's Symposium for the Marketing of Higher Education. The two unpack the realities of career transitions, the evolving landscape of enrollment leadership, and the pressures facing today's higher ed professionals. This honest, empowering episode offers both practical advice and a call to unity for those navigating change within the industry. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this bonus episode recorded live at EDUCAUSE in Nashville, Dustin chatted with Larry Tumblin of Ohio University for a fascinating look at how dual enrollment is being reimagined for today's learners. Larry breaks down the College Credit Plus initiative and how Ohio U is bringing college courses directly into high school classrooms using cost-effective, easy-to-deploy video conferencing tech. With 15 high schools already in the program and more on the way, this is a story about access, scalability, and the power of keeping it simple (but smart). For institutions thinking about dual enrollment, this conversation is a blueprint worth bookmarking.Guest Name: Larry Tumblin - Director of IT & Learning Spaces Manager at Ohio UniversityGuest Social: LinkedInGuest Bio: Larry Tumblin serves as Director of Information Technology for Regional Campuses and Learning Spaces Manager for the Office of Information Technology at Ohio University. With more than 30 years of experience in higher education, Larry has led initiatives spanning educational technology, IT infrastructure, and campus operations. A U.S. Army veteran and Russian linguist, he brings a unique perspective to leadership and service. Larry holds a B.A. in Political Science from Ohio University and is known for fostering collaboration, innovation, and continuous improvement across campuses. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this special live episode from AMA, Mallory sits down with Jason Smith, Managing Director at OHO Interactive, to unpack a crucial — and often overlooked — aspect of AI and higher ed marketing: how generative AI tools describe your institution online. Jason introduces OHO's new AI Visibility Scorecard and reveals some surprising findings from their early research. You'll learn what content AI is pulling, where it's coming from, and why now is the time to clean up your digital house. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Higher Ed Pulse, host Mallory Willsea sits down with Tracey Halvorsen of Adeo and Yianni Mathioudakis of Deeo to explore how top creative agencies are baking artificial intelligence (AI) into their workflows—not as shortcuts, but as accelerators of curiosity, strategy, and creative clarity. From mood boards to brand worlds, these leaders share how AI is being woven into agency culture, not just tech stacks, to amplify good taste and push bold ideas forward. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Recorded live at the AMA Higher Ed Symposium at National Harbor, Carrie Phillips connects with Jasmine Hunter, a first-time attendee and session leader. Jasmine shares her excitement for the event, strategies for maximizing the experience, and her passion for internal communications. Whether you're a conference veteran or first-time attendee, this conversation offers a vibrant, behind-the-scenes look at how higher ed marketers are showing up, learning, and growing. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this bonus episode recorded live at EDUCAUSE in Nashville, Dustin sits down with Justin Price, VP of Global Customer Experience at StarRez, to unpack the evolving residential student experience—and how tech is rising to meet the moment. With 20+ years in higher ed housing and over a decade at StarRez, Justin brings a uniquely grounded view of what students and institutions really need. From supporting the on- to off-campus transition, to leveraging unified platforms for deeper insight and safer data practices, this episode spotlights the vital (and growing) role of housing in student success.Guest Name: Dr. Justin Price - Vice President of Global Customer Experience at StarRezGuest Social: LinkedInGuest Bio: Dr. Justin Price is the Vice President, Global Customer Experience at StarRez.  He has worked at StarRez for over 13 years in a variety of roles.  He has overseen the Global Services Team, Global Support, as well as Learning & Content.  He works closely with customers in the community to ensure success and satisfaction with StarRez.  Prior to his work at StarRez, Justin spent 20 years working in University Housing at several institutions including: Cal Poly, San Luis Obispo, Boston College, and the University of Denver.  He is passionate about Higher Education on how technology can improve the student and staff experience. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this bonus episode recorded live at EDUCAUSE in Nashville, Dustin speaks with Nicole Engelbert, VP of Product Strategy at Oracle, about how institutions can future-proof their tech stacks and focus on what really matters—helping students thrive. Nicole unpacks Oracle's latest certification milestone for PeopleSoft Campus Solutions and shares what it means for digital transformation and student experience. From the critical importance of interoperability to why 2 AM student questions should guide your tech decisions, this episode is a must-listen for leaders navigating the next wave of higher ed infrastructure.Guest Name: Nicole Engelbert - VP of Higher Education Product Strategy at OracleGuest Social: LinkedInGuest Bio: Nicole Engelbert is Vice President of Higher Education Development at Oracle.  In this role, Nicole works closely with a broad range of stakeholders, including institutions, implementation partners, and industry associations to ensure that Oracle's products and services meet the current and future needs of the higher education industry.  Nicole joined Oracle from Ovum, a leading market research and consulting firm, where she served as the Director of Research & Analysis and launched its higher education technology coverage in 2005.  Over the last decade, Nicole has advised institutions globally on critical areas such as cloud migration, legacy modernization, emerging technologies, and student experience.  Prior to Ovum, Nicole has held numerous positions in education technology and college administration.  She holds a BA in Classics from Union College and a MEd in Educational Administration and Policy Analysis from Columbia University. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the premiere episode of First Movers, a new Pulse Check series by Enrollify in partnership with Everspring, co-hosts Rhea Vitalis and Andrea Gilbert sit down with Dave Hunt, Director of Enrollment Marketing at the University of Kansas. The episode explores how the KU enrollment team is responding to the massive shifts in student behavior brought on by AI-driven search, stealth applicants, and the collapsing marketing funnel. Hunt shares practical strategies on content differentiation, leveraging AI for operational efficiency, and how to rethink SEO to stay discoverable and drive enrollment in a rapidly evolving landscape. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What happens when your institution has too many systems—and none of them talk to each other? In this episode, Dustin chats with Justin Beck, CEO of Gravyty, about how colleges and universities can stop tech creep from derailing the student experience. Drawing from his background at Apple, Blackboard, Salesforce, Instructure, and now Gravyty, Justin shares hard-earned insights on how schools can create a more connected, intuitive digital journey for students, staff, and alumni. From the power of omnichannel engagement to surprising AI-driven fundraising wins, Justin breaks down how to work smarter with the tech you already have—and how to stop chasing perfection at the expense of progress.Guest Name: Justin Beck - CEO at GravytyGuest Social: LinkedInGuest Bio: Justin Beck is the Chief Executive Officer of Gravyty, a leading provider of AI-driven engagement solutions for higher education and nonprofit institutions. With over two decades of experience in SaaS and education technology, Justin has built and led high-performing global teams across sales, customer success, revenue operations, marketing, and product enablement. He is driven by a deep belief in the power of technology to improve outcomes across the student and constituent lifecycle—from recruitment and retention to alumni engagement and fundraising. Prior to Gravyty, he served as Chief Commercial Officer at Xplor Technologies, a global, multi-vertical SaaS and embedded payments company serving over 100,000 customers in more than 30 markets.Justin's earlier leadership roles include SVP of Global Sales at Instructure (makers of Canvas), and senior positions at Salesforce, Kaltura, EverFi, Blackboard, and Apple. Across each organization, he has played a pivotal role in scaling revenue, entering new markets, and driving strategic transformation. A frequent advisor on go-to-market strategy in mission-driven sectors, Justin brings a blend of operational rigor and customer-centric thinking to every role. He lives in Cincinnati, Ohio, with his wife and their three sports-loving teenage children.  - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this bonus episode recorded live at EDUCAUSE in Nashville, Dustin spoke with Ryan Lufkin, VP of Global Academic Strategy at Instructure, about the current crossroads in higher ed, technology, and workforce readiness. The conversation touches on findings from the latest State of Learning and Readiness report, the real (and perceived) gaps in student skill preparedness, and why now is the time for institutions to embrace AI—not fear it. Ryan also offers a behind-the-scenes look at Canvas Career and how Instructure is broadening its mission beyond just a learning management system.Guest Name: Ryan Lufkin - VP of Global Academic Strategy at InstructureGuest Social: LinkedInGuest Bio: Ryan Lufkin is the VP of Global Academic Strategy at Instructure (makers of Canvas, the leading education technology used by schools across the country). Ryan has been working with colleges and universities in the educational technology space for over 20 years, beginning with Utah-based start-up Campus Pipeline, the first html portal for higher education. He has worked for large ERP solutions like SungardHE and Ellucian helping evolve those systems to the Cloud, driven mobile adoption in teaching and learning technology, and developed curriculum for both corporate and higher education institutions. Ryan has helped lead Canvas' evolution from an LMS to a full learning management platform to support the challenges facing colleges and universities of all sizes. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Mission Admissions host Jeremy Tiers talks with Joel Renner about the importance of building and developing your personal brand, and how to get started.Guest Name: Joel Renner, Founder of The Crafted BrandGuest Social: http://linkedin.com/in/JoelRenner/Guest Bio: Joel Renner is the founder of The Crafted Brand, a career coaching and marketing firm that helps individuals and organizations define their stories and build meaningful, strategic relationships. For more than 12 years, he has coached professionals at all stages of their careers, drawing on his deep experience in higher education, branding, and leadership development. Joel's career spans over 18 years in higher education administration, coaching, and consulting - including  joining EAB in 2019 after a dozen years at The George Washington University. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Dr. JC Bonilla and Ardis Kadiu dive into the shifting landscape of artificial intelligence—from industry layoffs and OpenAI's trillion-dollar ambitions to what they're hearing on the ground at higher education conferences. With thousands of miles traveled and dozens of conversations had with CIOs, trustees, and technologists, this episode explores how AI is reshaping org charts, influencing new browser experiences, and slowly (but surely) becoming a real operational force across campuses. If you're curious about how agentic AI is showing up in enrollment marketing and student success, this is a must-listen.00:00 "AI Signals and Impacts"06:09 Amazon Restructures for Growth08:01 OpenAI Shifts to For-Profit Model10:41 "From Dot-Com Bust to AI Boom"13:55 "Sora 2: Revolutionizing Media Creation"17:49 Navigating IP and Content Challenges23:43 "OpenAI's Chromium-Based Innovation"25:04 Integrated Browsing Experience Insights29:04 "Agentic AI Shaping Economy"32:49 Driving Change in Education Leadership33:56 Evolving AI Trends in Education39:35 "Data Integration for Autonomy"43:02 "Transitioning to Agentic Workflows"45:07 AI: Operational Enabler, Not Novelty47:51 Driving Adoption for Agentic Workflows51:27 Generation AI: Enrollify Podcast Network - - - -Connect With Our Co-Hosts:Ardis Kadiuhttps://www.linkedin.com/in/ardis/https://twitter.com/ardisDr. JC Bonillahttps://www.linkedin.com/in/jcbonilla/https://twitter.com/jbonillxAbout The Enrollify Podcast Network:Generation AI is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this bonus episode recorded live at EDUCAUSE in Nashville, Dustin chats with Gaurav Bradoo from Logitech about how colleges and universities can embrace hardware innovation to enhance teaching and learning—without overcomplicating things. From lecture capture and audio solutions to flexible classroom design and accessibility, Gaurav shares Logitech's approach to creating simple, scalable, and human-centered tech environments that meet students where they are—whether that's in the classroom, online, or somewhere in between.Guest Name: Gaurav Bradoo - Head of Product & Portfolio of Education at LogitechGuest Social: LinkedInGuest Bio: Gaurav Bradoo is the Head of Product and Portfolio of Education at Logitech. He is an advocate for designing education products for and with students as a way to boost student engagement and outcomes. Gaurav works at the nexus of human-centered design, engineering and business strategy to create delightful experiences that span physical and digital realms. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Higher Ed Pulse, host Mallory Willsea sits down with David Ludlam, Vice President of Marketing Communications at Colorado Mesa University (CMU), and Maria Kuntz from the University of Colorado Boulder to unpack one of the boldest higher ed campaigns of the year — Featherstone University. Part satire, part strategy, this fictional “Ivy” school took aim at higher education's elitism, and in doing so, CMU held a mirror up to the entire industry. We explore the campaign's origin story, its creative risks, and how it's redefining what higher education marketing can look like.Related Links:Featherstone University CampaignInside Higher Ed: One Industry, Two PlaybooksChronicle: ‘Featherstone University' Isn't Real. But Its Message About Higher Ed Packs a Punch - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this bonus episode recorded live at EDUCAUSE in Nashville, Dustin sits down with Crista Copp and Mark McCormack from EDUCAUSE to unpack their just-released 2026 Top 10 List. From AI and digital literacy to resilience and community building, the conversation explores the critical shifts happening in higher ed technology. The theme? Intentionality and connection—both between people and across systems. This is the episode for campus leaders navigating change and looking for clarity amid complexity.Guest Names:Mark McCormack - Senior Director of Research and Insights at EDUCAUSE Crista Copp - Vice President of Research at EDUCAUSEGuest Socials:Mark McCormack Crista CoppGuest Bios:Mark McCormack, Ph.D., serves as the EDUCAUSE Senior Director of Analytics & Research, overseeing the association's member-facing data and analytics services (Core Data Service, ETRAC) and portfolio of original research projects. Before coming to EDUCAUSE, Mark served in leadership and research positions for professional associations and other non-profit organizations across a variety of spheres, including higher education, K-12 education, youth development, performing arts, and community development. Crista Copp leads research and data initiatives at EDUCAUSE that empower higher education leaders to make informed decisions about technology, strategy, and the student experience. Her work connects data with purpose—translating complex trends into actionable insights that support innovation, equity, and institutional resilience. Together with a talented team, Crista is shaping a research agenda that is not only informative, but transformative. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this bonus episode recorded live at EDUCAUSE in Nashville, Dustin has an energizing conversation with Jeff Dinski and Mike Wulff from Ellucian. They discuss the evolving role of technology in higher education—from designing intuitive student-first systems to closing the gap between academic credentials and real-world workforce needs. They unpack what it really takes to build agile, data-driven institutions, and highlight Ellucian's latest innovations that aim to transform student outcomes.Guest Names: Michael Wulff - Chief Product and Technology Officer at EllucianJeff Dinski - Chief Strategy and Corporate Development Officer at EllucianGuest Socials:Mike WulffJeff DinskiGuest Bios:Mike Wulff - As Chief Product and Technology Officer, Mike Wulff leads Ellucian's engineering and product management teams, driving growth initiatives focused on digital transformation and cloud adoption. Mike has more than 25 years of experience in the software industry, architecting and developing complex industry-focused solutions. Previously Mike served as a Senior Vice President of R&D at Ellucian, leading the teams responsible for the development of Ellucian's ERP and SIS solutions.Jeff Dinski - As Chief Strategy and Corporate Development Officer, Jeff Dinski is responsible for driving Ellucian's growth strategy with a focus on market expansion, strategy and insights, corporate development, competitive intelligence, and analyst relations. He brings deep knowledge and expertise in market analysis and strategy to this newly created role. With more than 20 years of experience as an entrepreneur and operator in the education technology and media sectors, Jeff has delivered extraordinary results for both large conglomerates and startups. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jaime sits down with Jenny Li Fowler, host of Confessions of a Higher Ed Social Media Manager, for a no-holds-barred conversation packed with hot takes on higher education marketing, leadership dysfunction, and the systemic cultural habits holding institutions back. Drawing from decades of experience, Jaime and Jenny bring a sharp, refreshingly honest lens to some of higher ed's most persistent challenges—from siloed departments and underfunded marketing teams to presidents chasing prestige at the expense of authenticity. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode Title: Emma's First Open HouseKevin and Emma take a road trip to Emma's first Open House.  The two hosts talk about their observations, especially those of Emma. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jenny Li Fowler sits down with Jaime Hunt, host of Confessions of a Higher Ed CMO, for a no-holds-barred conversation packed with hot takes on higher education marketing, leadership dysfunction, and the systemic cultural habits holding institutions back. Drawing from decades of experience, Jaime and Jenny bring a sharp, refreshingly honest lens to some of higher ed's most persistent challenges—from siloed departments and underfunded marketing teams to presidents chasing prestige at the expense of authenticity. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Stephen Laster, CEO of Panopto and a 25-year veteran in the edtech space, joins Dustin to talk about how smart technology—and especially AI—can elevate educators rather than overshadow them. From his early days pioneering blended MBA programs to leading at institutions like Harvard Business School and McGraw-Hill, Stephen shares how technology should be applied to serve pedagogy, not the other way around.In this episode, you'll hear why seamless digital ecosystems matter, how institutions can build effective AI strategies, and why empowering faculty is the key to meaningful innovation. With a refreshingly human-centered view, Stephen helps us rethink what's possible when tech meets intention.Guest Name: Stephen Laster - CEO at PanoptoGuest Social: LinkedInGuest Bio: A passionate advocate for technology's role in human progress, Stephen Laster combines deep expertise with pragmatic innovation to help shape the future of formal and informal learning delivered through state-of-the-art technology. With more than 20 years of experience at the intersection of education and enterprise transformation, Stephen has championed advancements in learning technology. At D2L, where he served as President, he played a pivotal role in scaling digital learning platforms for institutions and organizations across the globe. His background also includes forward-thinking roles at McGraw-Hill Education, Ellucian, Harvard Business School, and Babson College, where his teams worked closely with customers to transform learning globally. Stephen holds a Bachelor's degree from Bowdoin College and an MBA from the F.W. Olin Graduate School of Business at Babson College. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jaime Hunt chats with Justin Bouldt, Assistant Director of Admissions at the University of Nevada, Reno, about an innovative yield-boosting initiative—the College Town Pass. Designed to enhance campus visits by giving prospective students a curated way to explore the city of Reno and nearby Lake Tahoe, the College Town Pass has delivered impressive results, including a 74% yield rate among users. Tune in to hear how a Pokémon Go-inspired concept turned into a high-impact enrollment marketing strategy.Guest Name: Justin Boult, Assistant Director of Admissions, University of Nevada, RenoGuest Social: linkedin.com/in/justinbouldt/Guest Bio: Justin Boult is the assistant director of admissions at the University of Nevada, Reno. He earned both of his degrees – a bachelor of business and a master's in educational leadership at UNR. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Kemi Jona joins Ty Fujimura live at the ASU Agentic AI and the Student Experience event to explore the intersection of AI in higher education and workforce development. As the Vice Provost for Online Education and Digital Innovation at the University of Virginia, Jona shares real-world examples of how his team is deploying AI to boost access, streamline course production, and build stronger bridges between higher ed and employers. This candid conversation unpacks both the promise and pitfalls of generative AI and provides a blueprint for institutions eager to innovate responsibly. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What happens when a fundraiser decides to end one of higher ed's most sacred traditions—the senior giving campaign? In this episode, Safaniya sits down with Alex Rodríguez from UC Berkeley, who made the bold move to shut it down and rebuild student giving from the ground up. From pandemic pivots to Mario-inspired metaphors, Alex shares how he turned a once-obligatory tradition into a culture of authentic student philanthropy. Tune in to hear how rethinking generosity, meeting students where they are, and redefining “giving” beyond dollars changed the game entirely.Guest Name: Alex Rodríguez, Assistant Director, Digital Campaigns, University of California, BerkeleyGuest Social: https://www.linkedin.com/in/safaniyastevenson/Guest Bio: Alex Rodríguez engages all generations of the Cal community through digital marketing and social media for crowdfunding and giving days as UC Berkeley's Assistant Director, Digital Campaigns. After overhauling student philanthropy through social content creation and digital giving, Alex now oversees the Crowdfunding program, launching and marketing ~80 projects and raising over $1 million annually. Throughout his different roles at Berkeley, Alex helped pioneer social media strategy in fundraising at his alma mater - he created the school's first Instagram Reel! Alex uses his passion for social media (and chronically online experience) to put the “fun” back in fundraising at Berkeley.Outside of his professional life, Alex loves to express himself creatively through thrifted fashion, dance, and TikTok, and can likely be found listening to K-Pop at any given moment. Alex lives in SoCal with his very photogenic cat, Chromeo Kiwi Lunario (@chromeo.kiwi)! - - - -Connect With Our Host:Safaniya Stevensonhttps://www.linkedin.com/in/safaniyastevenson/ About The Enrollify Podcast Network:Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this powerful third installment of the AI for Buyers series on the Generation AI podcast, hosts Ardis Kadiu and Dr. JC Bonilla tackle a critical but often overlooked stage of AI implementation in higher education — the proof of concept (POC). From defining what a real POC should look like to diagnosing red flags and showcasing key metrics, this episode equips higher ed leaders with a strategic playbook to move beyond flashy demos and into sustainable AI adoption. Whether you're piloting an AI-powered admissions assistant or exploring automation in student success workflows, this episode delivers the clarity and confidence you need to make AI stick.00:00 "Effective AI Proof of Concept"03:43 Effective POCs: Short, Structured Success09:33 "Defining POC Success Metrics"11:47 AI Metrics for Student Support13:24 "Key Metrics for Strong POCs"19:04 "AI with Limited System Integration"20:56 AI Hallucinations and Red Flags24:29 "Enterprise AI: Human Oversight Needed"28:00 AI Pricing Challenges and Red Flags30:12 "Evaluating Data Connection Solutions"33:50 "Scaling and Deployment Challenges"39:22 "Generation AI: Higher Ed Insights"40:28 "AI-Driven Student Engagement" - - - -Connect With Our Co-Hosts:Ardis Kadiuhttps://www.linkedin.com/in/ardis/https://twitter.com/ardisDr. JC Bonillahttps://www.linkedin.com/in/jcbonilla/https://twitter.com/jbonillxAbout The Enrollify Podcast Network:Generation AI is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this bonus episode recorded live from EdTech Week 2025, Dustin chats with Matt Stinson, CRO at Starbridge. They discuss Matt's journey to joining the team, and how their unique platform is enabling more efficient and effective partnerships to be forged between edtech companies and public institutions using AI.Guest Name: Matt Stinson - Chief Revenue Officer at StarbridgeGuest Social: LinkedInGuest Bio: Matt Stinson is currently building Starbridge, the GTM Intelligence Platform for businesses selling to government & education. Starbridge helps partners leverage industry-specific buying signals - such as strategic plans, board meeting notes, budgets, grants, competitor contract expiration dates, and more - to build a tailored, outbound strategy that drives pipeline.Before Starbridge, Matt led sales at Parchment on a journey to $100M in ARR selling to K12 districts, Higher Ed, and state governments before being acquired by Instructure. While at Parchment, he lived the challenge of selling to government and education entities. With the proliferation of spray-and-pray outbound, that challenge has only gotten harder. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Higher Ed Pulse, host Mallory Willsea sits down with Joel Goodman, former founder of Bravery Media and now the new VP of Growth Strategy at Squiz. The conversation dives into Joel's bold career transition from agency life to a global EdTech company, his evolving views on AI in higher education, and the future of digital strategy in a consolidating industry. With nearly two decades of experience in higher ed web strategy, Joel offers a critical — and refreshing — perspective on what's next for institutions looking to actually move the needle. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this bonus episode recorded live from EdTech Week 2025, Dustin chats with K. Rocco Shields, CEO of Genius Academy. They discuss the important work her and her team are doing partnering with institutions to create high quality, immersive learning content for a variety of disciplines. Rocco also shares a bit about her personal story that drives her work and underpins why it is so important.Guest Name: K. Rocco Shields - CEO at Genius AcademyGuest Social: LinkedInGuest Bio: K. Rocco Shields, a celebrated filmmaker, has made a significant impact in both the film industry and education technology. She currently serves as CEO of Genius Academy which is an innovative educational platform that merges AI, cinematic storytelling, and immersive technologies to address the mental health crisis. Her transition from a successful filmmaker to an educational technology innovator was driven by a deep commitment to leveraging media for societal change and developing pioneering educational experiences. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Bridges, Squirrels, and Tank Tops: A Review of Virtual Info SessionsKevin and Emma Cavanagh dive deep into their experience attending virtual information sessions hosted by several highly-ranked colleges. This father-daughter duo shares what worked, what flopped, and how enrollment marketers can better connect with prospective students in a virtual setting. If you're in higher ed marketing or admissions, this is the behind-the-scenes feedback you need to hear. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if innovation didn't require a stroke of genius—just a willingness to be a little “-ish”? In this episode, Dustin chats with Tessa Forshaw and Rich Braden, co-authors of Innovation-ish, a new book that challenges the myths surrounding creativity and innovation. Drawing from years of teaching at Stanford and Harvard, Tessa and Rich share how higher ed pros can reframe innovation as accessible, iterative, and emotionally safe. This isn't a startup pitch session—it's a call to reclaim creativity as a teachable skill, one that's essential for thriving in ambiguity.Guest Name: Dr. Tessa Forshaw - Researcher & Instructor at Harvard UniversityRichard Cox Braden - Founder & CEO at People RocketGuest Bio: Dr. Tessa Forshaw - As a founding scholar of the Next Level Lab at Harvard University, Tessa specializes in using cognitive science to explore how people best work, learn, and innovate. She draws upon her academic research as a cognitive scientist and extensive background as a former designer at IDEO CoLAb and Accenture to turn the cognitive processes involved in design, creativity, and innovation into practical insights that can be applied in the flow of work. These insights are also the foundations of what she teaches as a design educator at Stanford University and now Harvard University. Recognized for her impactful design projects, Tessa is the recipient of multiple design awards: a Fast Company Design Award for General Excellence, two Core77 Industrial Design Magazine Design Awards, and the Australian American Chamber of Commerce Innovation Awards.Richard Cox Braden - Rich Braden is the founder of People Rocket LLC, a strategic innovation firm based in San Francisco. With over 15 years of academic experience, Rich is a recognized thought leader in design thinking, leadership, and innovation. He is a design educator teaching at renowned institutions including Harvard University, Stanford University, Aalto University, and London Business School, helping shape future leaders. As CEO of People Rocket, he works with clients such as Airbnb, Google, the United Nations, Microsoft, Coca-Cola, Starbucks, and the Red Cross to drive strategic innovation and responsible AI solutions. Rich holds degrees in Computer and Electrical Engineering from Purdue University and resides in the San Francisco Bay Area. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If 25% or more of your enrollment numbers each year are student athletes you need to hear this conversation between Mission Admissions host Jeremy Tiers and Ashley Hanson from Carthage College - a school that has increased its total enrollment by 9% over the past six years. Ashley talks about her relationship with their Athletic Director, the all-important campus visit structure for prospective student-athletes, what their communication flow looks like, and more.Guest Name: Ashley Hanson, Vice President For Enrollment, Carthage CollegeGuest Social: https://www.linkedin.com/in/ashley-hanson-72b63115/Guest Bio: Ashley Hanson has been shaping the student experience at Carthage College for nearly two decades. Since arriving at Carthage in 2007, Ashley has climbed through the ranks of enrollment leadership, driving record application numbers, record enrollments, and new programs that meet the moment. When she's not crunching enrollment data or building cross-campus partnerships, you'll find her cheering on her team, celebrating student wins, and proving that enrollment work can be both strategic and full of heart. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to the 100th episode of Generation AI, hosted by Ardis Kadiu and Dr. JC Bonilla. In this landmark episode, Ardis and JC dive into the second part of their three-part AI Buyer's Guide series, helping higher ed leaders and enrollment teams make smarter, more strategic decisions about AI investments. This episode shifts from theory to tactics, offering a step-by-step framework for evaluating AI vendors, mapping tools to real-world use cases, and avoiding the common pitfalls that tank 95% of AI pilot projects. If you're wondering how to buy AI that actually delivers ROI — this is the episode for you. - - - -Connect With Our Co-Hosts:Ardis Kadiuhttps://www.linkedin.com/in/ardis/https://twitter.com/ardisDr. JC Bonillahttps://www.linkedin.com/in/jcbonilla/https://twitter.com/jbonillxAbout The Enrollify Podcast Network:Generation AI is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mallory Willsea sits down with Tyrone “T.Y.” Stone, a senior at Augustana College, to discuss how students are really using AI in and outside of the classroom. T.Y. isn't just using AI to write essays — he's leveraging tools like ChatGPT and Poe to structure his thinking, spark creativity, and streamline side projects, all while dreaming up a nonprofit called CoBlack to teach coding and design to at-risk youth. Tune in to learn how this student is challenging assumptions about generative AI in education and pushing for equity in tech literacy from the ground up.T.Y's LinkTree - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome back to the third installment of High School to Higher Ed. Today's episode is Part 1 — The School of the New York Times and the Value of Pre-College Programs.  - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

- - - - Connect With Our Host: Jenny Li Fowler https://www.linkedin.com/in/jennylifowler/ https://twitter.com/TheJennyLi About The Enrollify Podcast Network: Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!  Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

We're pleased to have Faton Sopa from Manaferra back on the show this week (listen to his previous episode!) to discuss the recent research his team produced that unpacks new details about student search behaviors. Faton shares why traditional SEO tactics are no longer cutting it—and what institutions must do instead to gain visibility, build trust, and drive enrollment. Spoiler: it's time to ditch the one-channel strategy and embrace an omnichannel mindset rooted in real student data.Guest Name: Faton Sopa - Co-Founder and CEO at ManaferraGuest Social: LinkedInGuest Bio: Faton Sopa is the Co-Founder and CEO of Manaferra, a leading higher ed SEO agency helping universities and colleges grow enrollments. With 15+ years of experience in digital marketing, Faton has pioneered strategies that integrate data-driven insights with AI, Content and Analytics to deliver measurable results for universities and colleges in the US. Under his leadership, Manaferra has become a trusted partner for higher ed institutions looking to leverage SEO and Content to meet their enrollment goals. Passionate about transforming how institutions connect with prospective students in an increasingly competitive landscape, he frequently speaks on topics like AI, SEO, Analytics, and digital transformation in higher education. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this energizing episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Brandy Kift, AVP of Marketing Strategy at Bucknell University, to unpack how her team has successfully broken down the silos between marketing and admissions. Brandy shares the inside story of how Bucknell transformed their approach to enrollment marketing by fostering mutual trust, aligning content strategy with recruitment goals, and leveraging data and AI for meaningful student engagement. If you're searching for strategies to build better collaboration across departments and increase application numbers, this is a must-listen.Guest Name: Brandy Kift, Assistant Vice President of Marketing Strategy at Bucknell UniversityGuest Social: www.linkedin.com/in/brandykiftGuest Bio: Brandy Kift is an accomplished marketing strategist with more than two decades of experience spanning healthcare, K-12 software, and higher education. As Assistant Vice President of Marketing Strategy at Bucknell University, Brandy leverages her extensive background to lead innovative initiatives in branding, reputation building, and recruitment marketing. During her six years at Bucknell, she has cultivated a talented team of marketers and content creators whose work has contributed to record application numbers and earned national recognition. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Safaniya Stevenson sits down with Daniel Freeman, Chief Development Officer at Gaston Community College, to unpack how a “curiosity-first” approach reshaped alumni engagement. Tapping into years of fundraising experience and his knack for building authentic relationships, Dan shares how he turned passive alumni into active supporters using low-cost, high-impact development tactics. If you're in enrollment marketing or advancement and you're wondering how to spark alumni giving at a two-year institution, this is your must-listen guide.Guest Name: Dan Freeman, Chief Development Officer, Gaston CollegeGuest Social: https://www.linkedin.com/in/dantheeddman/Guest Bio: After earning his degree in sociology from UNC Charlotte, Daniel Freeman Ed.D entered the collegiate athletics industry to explore his passion for sports, coaching, marketing, and external relationships. His journey continued with an MS in Exercise Science/Sport Management and a Doctorate in Education/Global Sport Leadership, two more stops in athletics fundraising, and then settled into the realm of academic fundraising, where he currently resides. His work in higher education fundraising is focused on individual giving, campaign fundraising, and development leadership & strategy.Due to the multiple roles Dr. Freeman has held, he considers himself a fundraising generalist with multiple specialties. Those roles have allowed him to experience all elements of a successful advancement department. Dr. Freeman is a school record holder in the javelin at UNC Charlotte where he competed on the track and field team. He is a cook, a DIY'er, and a nationally known track and field throws coach. - - - -Connect With Our Host:Safaniya Stevensonhttps://www.linkedin.com/in/safaniyastevenson/ About The Enrollify Podcast Network:Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Generation AI, hosts Ardis Kadiu and Petar Djordjevic take you inside OpenAI's third annual Dev Day in San Francisco, breaking down the major announcements that are reshaping how we interact with AI. With ChatGPT now reaching 800 million weekly active users, OpenAI is positioning itself as the operating system of the future. Ardis and Petar, who attended the event in person, discuss three major announcement categories: Apps (native applications running directly in ChatGPT with deep integration), Agent Kit (a visual agent builder with built-in evaluation systems), and new models including GPT-5 Pro, Sora 2 video generation, and cheaper image options. They explore what these changes mean for developers, product builders, and higher education professionals, while sharing their first-hand observations from being in the room with 1,500 developers and AI industry leaders. This episode is essential listening for anyone trying to understand where AI platforms are headed and how to prepare for a future where ChatGPT becomes the hub for all your digital work.Dev Day Experience: San Francisco and the AI Ecosystem (00:00:36)First-time experience attending OpenAI Dev Day in San Francisco with 1,500 attendeesThe unique culture of San Francisco's tech scene and AI billboards everywhereMeeting AI influencers, builders from major companies like Netflix, Facebook, MicrosoftComparing Element451's AI work against world-class builders and feeling competitiveThe optimism and grind culture among new builders and startup foundersThe Three Big Announcement Categories (00:06:32)OpenAI's strategic shift: positioning ChatGPT as an operating systemThree main categories: Apps, Agents, and new ModelsChatGPT reaching 800 million weekly active users (not monthly - weekly)Processing billions of tokens daily across the platformApps in ChatGPT: The Third Try at an App Ecosystem (00:10:05)Native applications running directly in ChatGPT with deep integrationEvolution from plugins (first attempt) to custom GPTs (second attempt) to Apps SDK (third attempt)Launch partners: Canva, Booking.com, Expedia, Figma, Spotify, Khan Academy, Instacart, Uber, TripAdvisorApps can share context with ChatGPT and return custom UI componentsDemo showing Coursera courses, Canva slide creation, and Zillow apartment search all within ChatGPTApps SDK will be available to all developers by end of yearThe Distribution Flywheel and Vendor Lock-in (00:14:53)800 million users creates massive distribution leverage for app makersThe more users work inside ChatGPT, the more context gets centralizedThis strengthens personalization but also increases switching costsChatGPT becoming your memory and general assistantDiscussion of potential for ads and payment systems within ChatGPTUsers becoming more sticky to ChatGPT than to individual app websitesAgent Kit: Visual Agent Builder with Native Evals (00:18:38)Visual agent builder for orchestrating multi-agent workflowsChat Kit for embedding chat interfaces into applicationsNative evaluation system built directly into the platformLive demo: building a full agent for Dev Day conference in 8 minutes on stagePre-built guardrails for PII data and harmful contentConnections to file search, web search, and external systems via MCP protocolSimilar to tools like Zapier, Make.com, and n8n but with embeddable chat widgetsHow OpenAI Uses AI Internally (00:23:44)OpenAI shared three internal use cases at a breakout sessionGo-to-market agent: researches customers before meetings, preps demos, closes the loop after meetingsSupport agent: handles customer inquiries at scale (not outsourced, built in-house)When ChatGPT image generation launched, they got 10 million new users in a dayBuilt-in evals allow systems to improve themselves over time using thumbs up/down feedbackEvals and Prompt Optimization: The Game Changer (00:25:23)Evals explained: non-deterministic outputs require grading systemsEvolution from human graders to LLM gradersOpenAI introducing prompt optimization using the GEPA algorithm (Genetic Pareto)System uses all your data and feedback to automatically improve promptsConnection to DSPY library and the movement toward automated prompt engineeringNot locking users into OpenAI models - can use any model and send traces to the systemComparison with LangSmith and other tracing toolsNew Models: GPT-5 Pro, Sora 2, and Image Mini (00:33:20)GPT-5 Pro now available via API (12x more expensive than standard ChatGPT)Takes minimum 15 minutes per task due to deep reasoning capabilitiesSora 2 and Sora 2 Pro for video generation now in APISora app showing amazing video generation capabilitiesDemo with UK animation studio showing year-long process compressed to minutesGPT Image 1 Mini: 80% cheaper for cost-sensitive, high-frequency tasksEnables personalized images at scale for hundreds of thousands of usersTwo-tier Sora workflow: use smaller model to nail the prompt, then Pro for high fidelityReal-Time Voice Models and Device Strategy (00:40:38)GPT Real-Time Mini Voice: 70% cheaper with improved qualityDiscussion about voice quality expectations and production use casesSpeculation about OpenAI's strategy to get models small enough for on-device deploymentThe importance of voice as a natural interface for future applicationsConcerns about whether cheaper models sacrifice too much qualityCommunity Reactions and the Agent Debate (00:43:26)Mixed reactions to Agent Kit announcementsTwo camps: those excited about workflow builders vs. those disappointed it's "old paradigm"Debate about what defines an "agent" - no consensus in the industryComparison with Claude Code's different approach: treating LLM as autonomous humanDiscussion of workflow builders vs. true autonomous agentsWhat This Means for Startups and Builders (00:47:40)Advice: still build in code, don't rely entirely on Agent Kit for productionAgent Kit good for proof of concept and quick distributionWill take at least a year for App Store to catch fire with normal usersOpportunity to be early in the ChatGPT App ecosystemImportance of building expertise with OpenAI's tooling and platformThe Everything App and Multi-Platform Future (00:50:30)ChatGPT positioning as the "Everything App" and operating system of the futureGoogle announces Gemini Enterprise with similar agent builder capabilitiesQ4 2025 prediction: proliferation of agent builders across platformsElement451's approach: building agents that build agents using conversational interfaceEvolution from visual workflow canvas to AI-driven job creationProactive AI that evaluates context and takes actions without predefined stepsFinal Thoughts: The OpenAI Ecosystem (00:54:13)OpenAI as one of the most advanced AI labs with 4 million developers on platformChatGPT as dominant chat assistant with massive ecosystem impactKey takeaways from being there in person and seeing the builder communityHow these announcements will shape the future of work and higher education - - - -Connect With Our Co-Hosts:Ardis Kadiuhttps://www.linkedin.com/in/ardis/https://twitter.com/ardisDr. JC Bonillahttps://www.linkedin.com/in/jcbonilla/https://twitter.com/jbonillxAbout The Enrollify Podcast Network:Generation AI is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Higher Ed Pulse, host Mallory Willsea sits down with Adam Heidebrink-Bruno, Digital Content Specialist at Finger Lakes Community College and winner of Best in Conference at the 2025 Digital Collegium Annual Conference. Adam's session — “Preparing for AI Search and the Generative College Discovery Process” — dove deep into how AI-powered search is transforming how prospective students discover and evaluate colleges. In this conversation, Mallory and Adam unpack what it really means to optimize for generative AI tools like ChatGPT and Perplexity, the rise of zero-click search behavior, and why your institution's content strategy may need an urgent overhaul.Check out Adam's Red Stapler Presentation Deck - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In Part 4 of this Pulse Check series, Scott Cline sits down with Geoff Baird, higher ed thought leader and author of The Signal Solution, to discuss how AI in higher education admissions is driving a seismic shift in how institutions engage with prospective students. Drawing parallels to the urgency of innovation during COVID-19, Baird argues that AI represents a "silent pandemic" in admissions — one that requires institutions to rethink processes, strategy, and student engagement at lightning speed. This episode is a must-listen for enrollment leaders navigating the new realities of enrollment marketing and technology adoption.Guest Name: Geoff Baird, Founder & CEO, enroll mlGuest Socials: https://www.linkedin.com/in/geoffbaird/https://www.enrollml.com/signalsolutionGuest Bio: Geoff Baird is the founder and CEO of enroll ml and author of the recently released book, The Signal Solution: How Smart Colleges Stop Chasing Applications and Start Converting Students. Over 35 years, Geoff has guided entities ranging from Fortune 50 business units to higher ed institutions through high-stakes operational and financial decisions to deliver growth, sustainability, and innovation. His company, enroll ml, is an AI-driven platform that helps institutions improve middle funnel enrollment yield, force-multiplying admissions teams and enhancing the effectiveness of new student recruitment investment. In 2024, enroll ml was named to GSV Ventures and Google Cloud's list of the 50 most innovative ed-tech startups worldwide. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this milestone 300th episode, Sophie Nguyen, Senior Policy Manager at New America, joins Dustin to unpack the newest findings from the new 2025 Varying Degrees report — a data-rich look at how Americans view the role, value, and future of higher education. From surprising bipartisan agreement to the communication failures of institutions, this episode reveals what colleges need to know and do to rebuild public trust and deliver on their promise.This episode includes a sponsored question in partnership with Brian LeDuc, founder of Learning, Designed — a consulting practice and newsletter focused on helping higher ed institutions design more student-centered systems and strategies.You can subscribe to the newsletter here.Guest Name: Sophie Nguyen - Senior Policy Manager at New AmericaGuest Social: LinkedInGuest Bio: Sophie Nguyen is a senior policy manager with the higher education team at New America. Her work focuses on college completion and public opinion in higher education. Nguyen leads Varying Degrees, New America's annual survey that looks into how Americans perceive important higher education issues regarding value, funding, and accountability. Nguyen also manages the HigherEd Public Opinion Hub, an online repository of higher education surveys, and co-authors Public Insight, New America's monthly newsletter that provides analysis on survey findings. Her work on public opinion has been featured in the New York Times, NPR, Inside Higher Ed, Higher Ed Dive, and other news outlets. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Mission Admissions host Jeremy Tiers talks with Shane Baglini about the do's and don'ts of starting a new senior leadership role.Guest Name: Shane Baglini, Executive Director of Marketing and Branding, William & MaryGuest Social: https://www.linkedin.com/in/shanebaglini/Guest Bio: Shane Baglini serves as Executive Director of Marketing and Branding at William & Mary, where he is responsible for the strategic planning, leadership, and execution of the digital marketing, research and analytics, multimedia, and creative teams' efforts to develop and sustain a comprehensive brand and marketing strategy. With a decade of experience in higher education, Shane's background spans enrollment marketing, brand and creative strategy, digital transformation, and more. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We're popping into your feed with a very special bonus episode to commemorate 300 weekly episodes of the podcast. Dustin shares some brief notes of gratitude and reflections on the journey, as well as thoughts on the future of the show. Thank you to all our listeners, guests, and of course many thanks to the wonderful teams at Enrollify and Element451 for their support of the show. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mallory Willsea is joined by Heather Mueller, Chief Customer Officer and Co-Founder of Capture Higher Ed, to unpack OpenAI's groundbreaking analysis of 1.5 million ChatGPT conversations. Together, they explore how AI is reshaping behavior—not just as a task assistant, but as an advisor—and what that means for higher ed marketing, enrollment strategy, and the future of student support. This is a must-listen for enrollment leaders navigating AI's fast-evolving role in our industry.Related Links:OpenAI: How people are using ChatGPTRegister for the AI Engage Summit - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Samyr Qureshi, Co-Founder and CEO of Knack, returns to the podcast to unpack how his team is reshaping peer tutoring into a powerful engine for student success and workforce readiness. With a tech-enabled, Uber-style platform, Knack empowers high-achieving students to tutor peers while building soft skills and resumes. Samyr and Dustin explore the evolution of tutoring in higher ed, the role of AI in academic support, and how innovative partnerships are driving equitable outcomes across the student lifecycle.This episode includes a sponsored question in partnership with Brian LeDuc, founder of Learning, Designed — a consulting practice and newsletter focused on helping higher ed institutions design more student-centered systems and strategies.You can subscribe to the newsletter here.Guest Name: Samyr Qureshi, Co-Founder and CEO, KnackGuest Social: LinkedInGuest Bio: Samyr Qureshi is the Founder & CEO of Knack, the leading peer-to-peer learning platform partnering with top campuses such as Georgia Tech, University of Florida, University of Utah, University of Connecticut, and dozens of others. Knack has raised $20M in venture capital, most recently closing their Series B, from investors like New Markets Venture Partners, Jeff Vinik (Tampa Bay Lightning NHL Team Owner), Precursor Ventures, ETS (creators of GRE), Chegg, ASU Enterprise Partners, and many other well-known education venture investors and corporations. Currently based in St. Petersburg, Florida, Samyr previously worked as an Account Executive in the Emerging Technology division at Gartner and also formerly served as an iOS Advisor at Apple.Samyr was born in Abu Dhabi, UAE, and immigrated to the US with his mother and sister at the age of seven. Landing in Florida, he grew up in the Tampa Bay area, enrolled in and served as Student Body President at St. Petersburg College while in high school, and ultimately went on to University of Florida earning a Bachelor's degree in Law & Criminology. Samyr has been named in Forbes 30 Under 30, honored as the Emerging Tech Leader of the Year by Tampa Bay Tech, has been featured in Tampa Bay Magazine's Top 10 Under 40, Pi Kappa Phi's Thirty under 30, and was also named in University of Florida's 40 Gator Alumni Under 40 in 2021. When he's not traveling, Samyr loves to play guitar, write music, and spend time outdoors. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jaime Hunt sits down with Kerry Salerno, Chief Marketing and Communications Officer at Babson College, to explore the power of data-driven marketing. Together, they dive into how Kerry's team leverages impact reports and key performance indicators (KPIs) to align marketing strategies with institutional goals. From agile team structures to quarterly dashboards and annual reports, this episode is packed with insights on building a high-performance marketing culture. If you've ever struggled to quantify the impact of your marketing work—or convince leadership it matters—this episode is a must-listen.Guest Name: Kerry Salerno, Vice President and Chief Marketing and Communications Officer, Babson CollegeGuest Social: https://www.linkedin.com/in/kerrysalerno/Guest Bio: Kerry Salerno serves as Babson College's Chief Marketing and Communications Officer, overseeing brand, reputation and enrollment marketing and communication strategies. She is responsible for building brand awareness, engagement, adoption, and advocacy for the institution and each of its revenue generating programs, as well as overseeing institutional communications strategies. Prior to Babson, Kerry was at Northeastern University where she served in a variety of roles related to enrollment marketing and communications, most recently as Vice President of Enrollment, Marking and Recruitment for the Northeastern University Professional Advancement Network. Kerry received her B.S. in Marketing and her M.B.A from Bentley University. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.