Podcasts about enrollify

Mallory welcomes Phil DiMartino and Marisa Uluski from 5 Tool Productions to explore how higher education institutions can transform video from a simple production line item into an effective marketing strategy. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this week's episode, Dustin speaks with Omar Chihane, Global General Manager of TOEFL at ETS, about the evolving landscape of international student mobility and the growing importance of English proficiency in an AI-driven world.  Drawing on his own international journey and global perspective, Omar explores how students are making increasingly pragmatic decisions about where to study, balancing factors like cost, visa certainty, career outcomes, and long-term opportunities. Guest Name: Omar Chihane, General Manager for TOEFL at ETS Guest Social: LinkedIn Guest Bio: As the General Manager of TOEFL, Omar Chihane drives the strategic direction and growth of the TOEFL iBT, using his global experience as a tech entrepreneur and executive to lead teams across various functional areas of the business. Prior to joining ETS in 2024, Omar founded englease – an English teaching startup that serves the Middle East and Africa through synchronous online classes. Before his startup journey, Omar held various leadership roles with multinational corporations including Siemens, Nokia and Microsoft. Omar holds an MBA from the London Business School and is a venture partner with Antler, where he coaches and mentors up and coming tech startups. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Mission Admissions, host Jeremy Tiers has a conversation with Dr. Kevin Thomas about the importance of healthy disagreement among higher ed leaders and teams. They explore how fostering constructive conflict can drive growth, improve decision-making, and enhance team collaboration. Guest Name: Dr. Kevin Thomas, Vice President for Enrollment Services and Student Success, the University of Central Arkansas Guest Social: https://www.linkedin.com/in/kevin-thomas-48a0a25a/ Guest Bio: Dr. Kevin Thomas is the Vice President for Enrollment Services and Student Success at the University of Central Arkansas (UCA) where he's been for the past 7 years. Kevin previously served as the Director of Retention and Student Success at Southern Illinois University Edwardsville (SIUE). At UCA, Kevin establishes the collective vision and direction of the offices within Enrollment Services & Student Success, which includes Academic Advising, Admissions, Financial Aid, the Registrar's Office, Online, Transfer, and Returning Student Services, Strategic Enrollment Communication, Student-Athlete Advising, Student Success, and the Veterans Resource Center. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mallory is joined by Amy Still from ZeeMee and Paul Garner from Western Carolina University to dissect new data regarding student perceptions of AI in the admissions process. With insights drawn from over 12,000 students, the discussion highlights a critical boundary: while students embrace AI for personal research and low-stakes reminders, they remain deeply skeptical of its role in high-stakes interactions. As students move deeper into the enrollment funnel, the demand for human connection increases significantly, with four out of five students preferring human guidance when making their final college choice. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In Part 3 of this Pulse Check series, host Faton Sopa sits down with Stephanie Geyer, associate vice president for marketing and brand strategy at the University of Montana, to explore the evolving student journey. The conversation challenges the common practice of organizing university websites around institutional bureaucracy rather than student decision-making, emphasizing that digital strategies must prioritize the user's perspective. Guest Name: Stephanie Geyer, AVP of Marketing and Brand Strategy, the University of Montana Guest Social: https://www.linkedin.com/in/stephanie-geyer-553a862/ Guest Bio: Stephanie Geyer has spent more than thirty years in higher ed marketing. She spent nearly two decades scaling higher education digital services at Ruffalo Noel Levitz, then advised campuses as a consultant and acting chief marketing officer at Modern Campus. She now runs it herself as Associate Vice President for Marketing and Brand Strategy at the University of Montana. She holds an MBA certificate from Tulane University and a Bachelor of Arts in Mass Communication from Bloomsburg University of Pennsylvania. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

HeyOrca Newsletter Jenny explores the evolving landscape of professional networking with Alyssa Pulford, a community strategist at HeyOrca. Alyssa details her multifaceted role, which includes managing a daily newsletter and cultivating a highly engaged Slack community of power users who provide direct feedback to product teams. Guest Name: Alyssa Pulford, Community Strategist, HeyOrca Guest Socials: Alyssa: https://www.linkedin.com/in/alyssapulford/ HeyOrca: https://www.linkedin.com/company/heyorca/ Guest Bio: Alyssa Pulford is a Community Strategist at HeyOrca who has grown the company's newsletter to 40,000+ subscribers, the HeyOrca Community Facebook Group to 20.000+ members, and has created a private customer community called The HeyOrca Stans. She loves connecting with customers and providing them with the resources that will help them excel in their careers.  - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We welcome Leslie Gale from CampusESP to the show this week to talk about the evolving role of parents and families in the higher education journey. Drawing on new survey data from more than 43,000 family members, they explore how institutions can better support student success by delivering timely, relevant information and embracing parents as partners throughout enrollment, persistence, and beyond. Guest Name: Dr. Leslie Gale - VP of Customer Success & Account Management at CampusESP Guest Social: LinkedIn Guest Bio: Dr. Leslie Gale is the Vice President of Customer Success & Account Management at CampusESP, a parent engagement platform that serves hundreds of institutions. She has proudly been a part of the team for the past 8 years, growing her responsibilities progressively over that time. She has 10+ years of experience in higher education and holds a PhD in Educational Leadership from the University of Missouri. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jaime sits down with digital strategy expert Georgy Cohen to tackle the persistent problem of content debt in higher education websites. Comparing the cluttered digital ecosystems of universities to an overflowing junk drawer, Cohen explains how years of unchecked publishing have resulted in outdated, redundant, and fragmented content that degrades institutional brands and creates confusing user experiences. Guest Name: Georgy Cohen, principal, Georgy Cohen LLC Guest Social: https://www.linkedin.com/in/georgy/ Guest Bio: Georgy Cohen has spent more than 20 years leading digital strategy and content strategy initiatives for higher education, publications, and nonprofits. Her experience includes stints leading web strategy at Tufts University and Suffolk University, serving as vice president of digital strategy at the digital agency OHO, and running her own independent consultancies. Georgy currently operates the creatively named Georgy Cohen LLC, working with partners in higher ed and beyond on digital strategy initiatives. She also speaks widely at national conferences, to campus teams, and to the pets who frequent her office. Georgy's background is in journalism. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We're thrilled to welcome Dr. Nick Ladany to the show, President of San Francisco Bay University (SFBU) and previous Enrollify Hall of Famer. He shares what it takes to fundamentally rethink higher education for today's learners. Dr. Ladany explains SFBU's student-centered approach to affordability, accelerated degree pathways, wraparound support services, and faculty development before diving into the launch of the university's new AI-powered MBA ProPlus program. Dr. Ladany challenges higher education leaders to move beyond incremental change, embrace bold innovation, and redesign institutions around what matters most: helping students graduate with the skills, experiences, and opportunities they need to succeed. Guest Name: Dr. Nick Ladany - President of San Francisco Bay University Guest Social: LinkedIn Guest Bio: Nick Ladany, Ph.D., currently serves as the President of San Francisco Bay University (SFBU). In the spirit of the Silicon Valley, SFBU is acting like a startup and challenger brand in higher education, with the purpose of disrupting higher education and developing a university that is accessible and affordable, with a deep commitment to serving the common good. SFBU's unique and innovative approach to higher education capitalizes on six pillars of the student experience: praxis academics, life literacy, comprehensive wellness, multiple meaningful relationships, lifelong careers readiness, and financial support, all of which is aimed at meaningful and successful student outcomes.  Previously Dr. Ladany was President of Oglethorpe University in Atlanta, Georgia, where he led the university through the pandemic, facilitated record enrollments, enhanced fiscal stewardship, built a leadership team, strengthened a commitment to DEI, and enhanced student success and wellness.  Dr. Ladany received his Ph.D. from the University at Albany, State University of New York, in 1992 and his B.S. in Psychology from the University of Maryland, College Park. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Lindsay Nyquist, Chief of Staff at Occidental College, and Dr. Miriam Merrill, Chief of Staff at Hamilton College, join Mallory to discuss the inaugural Chief of Staff Summit, where 50 higher-ed chiefs of staff met at Colorado College in Colorado Springs for closed-door, case-based peer problem solving. They explain the chief of staff role varies widely by president and institution, often centering on supporting decision-making, execution, and human impacts. Summit topics included cabinet politics, crisis leadership, managing up without formal authority, board relations, burnout, career trajectories, strategic planning, and AI.  Register for Next Year's Chief of Staff Summit:  www.chiefofstaffsummit.org - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this bonus episode recorded live at the eduWeb Summit in Orlando, we speak with Laura Beth of CLYDE about how AI is reshaping higher education marketing, communications, and public relations. They discuss why institutions need to rethink their websites as content engines for generating perception by AI rather than just destinations for human visitors. Laura Beth also shares how earned media, press releases, and even Reddit have become increasingly valuable sources for showing up in AI-powered search, and why there's no single formula for succeeding in this new landscape. Guest Name: Laura Beth Telep, Senior Vice President & Education Practice Lead, CLYDE Guest Social: LinkedIn Guest Bio: Laura Beth Telep is Senior Vice President and Education Practice Lead at CLYDE, where she advises higher education institutions, EdTech companies, and workforce organizations on strategic communications, enrollment marketing, and thought leadership. She helps education leaders navigate changing student behaviors, emerging technologies, and evolving communications trends. Her work focuses on integrating media relations, content strategy, SEO, and AI-driven visibility to support engagement, reputation, and enrollment growth. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this bonus episode recorded live at the eduWeb Summit in Orlando, Dustin chats with Toni Marie Perilli from Fordham University about why retention marketing deserves a seat alongside enrollment and advancement as a core strategy for student success. They explore how institutions can better connect students with the resources, people, and opportunities already available to them by creating more intentional, coordinated communications throughout the student journey. The conversation also examines the balance between automation and authentic human connection, making the case that the future of higher education marketing isn't just about attracting students—it's about helping them thrive, persist, and graduate. Check out additional resources from her conference session here! Guest Name: Toni Marie Perilli - Communications & Marketing Specialist at Fordham University Guest Social: LinkedIn Guest Bio: Toni Marie Perilli is a New York-based storyteller and strategist dedicated to making brands more human, more accessible, and more meaningfully connected to the people they serve. With six years of integrated communications experience spanning higher education, lifestyle, and brand partnerships, she blends brand storytelling and creative strategy to craft narratives that resonate long after the first impression. Toni Marie currently leads strategic communications and marketing at Fordham University's Career Center for Cura Personalis. She was recently recognized as a 2025 American Marketing Association Emerging Marketer in Higher Ed Finalist, invited to Ad Age's inaugural NextGen cohort, and featured by the American Theatre Wing as a copywriter in "The Art of the Show Master Class." Toni Marie is a proud Gator pursuing a Master's in Mass Communication from the University of Florida. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In Part 2 of this Pulse Check, Understanding the Modern Student Journey, host Faton Sopa is joined by guest Robert Kadar to dismantle the outdated reliance on traditional marketing funnels in higher education and highlight a critical industry misalignment. Guest Name: Robert M. Kadar, Senior Director of Marketing, Yeshiva University Guest Social: https://www.linkedin.com/in/robertkadar Guest Bio: Robert Kadar is a higher education marketing leader with more than fifteen years of experience across marketing strategy, communications, enrollment, fundraising, media relations, and organizational leadership. He combines strategic thinking, data-driven analysis, and hands-on marketing expertise to strengthen institutional brands, drive enrollment growth, and improve return on investment. Throughout his career, Robert has managed complex marketing initiatives, large-scale teams, and significant budgets across higher education institutions and advertising environments, including one of the largest universities in the United States. His work focuses on using research, data, and insights into student behavior to develop more effective and meaningful approaches to higher education marketing. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

For this week's episode, Dustin speaks with Jenny Maxwell of Superhuman about the evolving relationship between AI and academic integrity in higher education. They explore how institutions can move beyond viewing AI as a threat and instead embrace more transparent, collaborative approaches that help students learn with AI while maintaining trust, accountability, and meaningful assessment practices. Jenny also highlights Grammarly Authorship, which provides visibility into how students create and revise their work, shifting the focus from AI detection to understanding the learning process itself. Guest Name: Jenny Maxwell, GM/SVP, Superhuman for Education Guest Social: LinkedIn Guest Bio: Jenny Maxwell has more than 15 years of experience in the education/ed-tech space and over 20 years of experience in sales and leadership. Before joining Superhuman, Jenny led the higher education team at Pearson, the world's largest education content provider. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this bonus episode recorded live at the eduWeb Summit in Orlando, Audrey Ward from Ologie joins the show to discuss how higher education marketers can navigate the AI era without losing the authenticity that makes their institutions stand out. She shares her perspective on how AI is changing search, content strategy, and digital visibility, while arguing that the fundamentals of great marketing—knowing your audience, telling clear stories, and building trust—matter more than ever. Guest Name: Audrey Ward - Associate Digital Creative Director at Ologie Guest Social: LinkedIn Guest Bio: Audrey Ward is a creative director and writer focused on storytelling, digital experience, and brand expression. Drawing from a background in creative writing and integrated campaign development, she helps organizations translate complex ideas into emotionally engaging narratives across web, content, and visual media. Her work centers on creating meaningful audience connections through strategic messaging and digital storytelling. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

JC unpacks two headline-making AI stories every campus and institution needs to understand right now. First, he breaks down the shocking OpenAI security incident where their own agentic model escaped its sandbox and infiltrated Hugging Face. What does this mean for AI safety and risk in higher education deployments? Then, JC Bonilla covers the release of China's groundbreaking KIMI K3 model—one of the largest ever—and why its “open weights” could change the global AI landscape, especially under US export controls. Finally, dive deep into Google's just-released ATLAS study, the most comprehensive look yet at how AI tools are actually being used across the world—in work and in daily life. Are robots taking our jobs? What does the data actually say about automation, entry-level opportunities, and the invisible real AI economy? - - - -Connect With Our Co-Host:Dr. JC Bonillahttps://www.linkedin.com/in/jcbonilla/About The Enrollify Podcast Network:Higher Intelligence is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this bonus episode recorded live at the eduWeb Summit in Orlando, Nathan Monk from Prospectus Plus jumps on to talk about why the traditional college viewbook is overdue for a digital transformation. They explore how personalized, interactive digital publications can better engage prospective students, alumni, and other audiences while providing institutions with valuable insights into what content resonates most. The conversation also challenges higher education leaders to rethink long-standing assumptions by truly imagining what is possible versus limiting ourselves by the past. Guest Name: Nathan Monk - Co-Founder at Prospectus Plus Guest Social: LinkedIn Guest Bio: Nathan Monk is the Co-founder of SMILE and Prospectus+, and has over 15 years of experience in the field of digital marketing and web design. Throughout his career, Nathan has focused on delivering university flagship websites and providing advice to forward-thinking senior leaders on how to exceed their organisational targets by creating user-focused, digital-first strategies. His expertise in designing high-profile websites with complex system integrations has made him a respected figure in the industry. Nathan has worked on multiple award-winning projects, highlighting his commitment to excellence and innovation. Nathan is now focusing on how universities can transition away from traditional viewbooks, and enhance pre-application marketing in the process. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mallory hosts Higher Ed Pulse with guest Jenn Hayes, Associate Dean for Marketing & Communications at Cardozo School of Law in New York, to discuss higher ed's recurring “hero” cycle: hiring passionate leaders to rebuild broken systems, celebrating visible wins, and then losing them to burnout. Related Links: New CUPA-HR Survey Results Shed Light on Employee Retention in Higher Education CMOs Are Staying in the Job (Slightly) LongerKnowledge loss induced by organizational member turnover: a review of empirical literature, synthesis and future research directionsTribal knowledge - Wikipedia Breaking the Cycle of Hero Culture in OrganizationsHero cultures: what they are and how they are created - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this bonus episode recorded live at the eduWeb Summit in Orlando, Dustin speaks with Dan Desrochers of Amherst College about what it means to serve as an embedded communications leader within student affairs and why context, process, and strong relationships are essential to effective higher education marketing. They discuss the value of building thoughtful communication strategies, leveraging AI to enhance workflows without sacrificing creativity, and resisting the urge to chase every new trend—whether it's social media platforms or emerging technologies. Guest Name: Dan Desrochers - Director of Communications in Student Affairs at Amherst College Guest Social: LinkedIn Guest Bio: As the inaugural Director of Communications in Student Affairs at Amherst College, Dan Desrochers helps students navigate the Amherst experience and learn about all the college has to offer while helping the excellent staff and faculty do their best work each day. To accomplish these goals, he guides the development of a strategic communications plan within Student Affairs, implementing centralized communications for more cohesive messaging, integrating more robust data collection for improved analytics and developing the Student Affairs brand. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the debut episode of this new Pulse Check Series, Understanding the Modern Student Journey, host Faton Sopa sits down with higher education marketing strategist Kristin Nichols to unpack the rapidly evolving landscape of college discovery. The conversation highlights a major shift in how prospective students form their initial impressions of institutions. While schools once relied heavily on their websites to control the narrative, students are now discovering colleges through AI tools like ChatGPT, Reddit, and various online communities long before they ever visit an official institutional site. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jenny Li Fowler welcomes Jessica VanderKolk, a Public Communications Specialist at East Carolina University. The conversation centers on ECU's innovative communications department structure, which utilizes a liaison model. Rather than being siloed in a central office, communicators are embedded directly within the colleges they cover. Jessica explains how this geographical proximity fosters deep collaboration, allowing for stronger relationships with faculty and staff and creating an environment where teams share resources rather than acting territorially. Guest Name:Jessica VanderKolk, public communications specialist at East Carolina University Guest Social: LinkedIn Guest Bio: Jessica VanderKolk is an award-winning communicator with over two decades of experience spanning newspaper journalism, local government, and higher education. As a public communications specialist at East Carolina University, she crafts compelling stories, manages social media strategy, and drives daily communications for the ECU College of Fine Arts and Communication. Jessica holds a bachelor's degree in journalism from Michigan State University and is currently pursuing her master's in strategic communication at ECU. Actively involved in the professional community, she is a member of or volunteers with several government and communications organizations, including the Government Social Media Association. She is a fierce advocate for communication accessibility, transparency, and the non-negotiable use of the Oxford comma. Outside of work, Jessica enjoys life with her spouse, her super-cool teenage son, and their pittie mix. Her favorite ways to unwind include reading, running, enjoying great food, watching “Taskmaster,” and relaxing with a color-by-numbers app. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week, Dustin chats with Dr. Dave Duke, Chief Product Officer at McGraw Hill, about how AI is reshaping teaching, learning, and academic integrity in higher education. He highlights some new product developments for their learning tools as well as the recently released Sharpen Advantage.  Drawing on his background in psychology and product design, Dave explores how students make rational decisions about AI use, why traditional views of academic integrity are becoming more nuanced, and how institutions can better support students in developing meaningful AI proficiency for the workforce. Guest Name: Dr. Dave Duke, Chief Product Officer, McGraw Hill Guest Social: LinkedIn Guest Bio: Dave Duke, Psy.D. is the Chief Product Officer of McGraw Hill Higher Education, where he leads AI strategy, platform and content development, and product innovation. Originally trained as a Clinical Psychologist, Dr. Duke has deep expertise in learning science and has spent his entire career working at the intersection of learning and technology. Previously he served as the Chief Product Officer at ACI Learning, a global IT and cybersecurity training company supporting companies like Apple, Netflix, Boeing, GE, and Volkswagen, as well as government agencies like NASA, FDIC, and all branches of the U.S. military.   - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jaime welcomes Megan W. Gerhardt, a professor of management and leadership at Miami University. The conversation centers on challenging the stereotypes that often define our understanding of different generations in the workplace. Guest Name: Megan W. Gerhardt, Professor of Management and Leadership at Miami University's Farmer School of Business Guest Social: https://www.linkedin.com/in/megangerhardt/ Guest Bio: Megan W. Gerhardt, Ph.D., is a Professor of Management and Leadership at Miami University's Farmer School of Business. In addition to her academic work, she consults and speaks with leading organizations worldwide on leveraging generational differences in the workplace and is the author of Gentelligence: A Revolutionary Approach to Leading an Intergenerational Workforce.Her Gentelligence framework was featured as Harvard Business Review's Big Idea in March 2022 and selected for Harvard Business Review's Top 10 Must Reads for 2024. As the founder of gentelligence.org, all of Dr. Gerhardt's work focuses on harnessing individual differences to drive impact and exceptional performance. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

JC Bonilla is joined by Andrew Ramsammy, President of Vermont College of Fine Arts, for a deep dive into what it means to lead in the era of AI, especially agentic AI. JC sets the stage for a conversation ranging from the challenges of navigating a college presidency during the pandemic to the transformative effects of affiliating with CalArts. Andrew shares his journey from board member to president and describes how AI, far from being just a technological add-on, demands a renewed focus on agency and intentionality in leadership. Related Link: https://www.a16z.news/p/the-next-ai-goldrush-tokens-loops - - - -Connect With Our Co-Host:Dr. JC Bonillahttps://www.linkedin.com/in/jcbonilla/About The Enrollify Podcast Network:Higher Intelligence is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

2026 AI Search Trends: Brand (In)Visibility Brief Mallory is joined by Andrea Gilbert and Mike Bell from Everspring to discuss their latest AI search trends report. The report finds big brand universities can be cited in AI overviews on non-branded searches as low as 1%, while smaller private schools see higher citation rates, driven by useful, specific content (e.g., career center pages) rather than brand campaigns. They discuss how reduced AI visibility affects enrollment and revenue, budget allocation challenges, and why AI rewards context, substantiation, and diverse formats. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this 4th and final episode of Funnel Vision, Rishab Malhotra sits down with Valpo's LeAnn Hughes and Rosa Alvarado to discuss how their team turned around a decade of enrollment decline through strategic leadership, trust, and a focus on core value. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week we're pleased to speak with Dr. Cristi Ford, Chief Learning Officer at D2L, about the evolving role of learning management systems in an AI-driven world. They explore how the LMS has grown from a simple repository for content into a broader learning ecosystem, and why institutions must rethink not just the technology they use, but how learning is designed, assessed, and supported. Guest Name: Dr. Cristi Ford - Chief Learning Officer at D2L Guest Social: LinkedIn Guest Bio: Dr. Cristi Ford is the Chief Learning Officer for D2L. She is an education leader and learning technology strategist with 20+ years of experience advancing high-quality, equitable digital learning across higher education and secondary education. Her work sits at the intersection of pedagogy, technology innovation, and institutional change—supporting organizations as they adopt AI-enabled approaches to teaching, learning, and assessment with clarity, integrity, and measurable impact. She has built and supported digital education initiatives across the U.S., Africa, and the Asia-Pacific region (including Singapore, the Philippines, and Australia), specializing in faculty development, instructional design, and advancing digital learning strategies. Recognized as an ASU+GSV Leading Woman in AI (2025), a 2022 OLC Fellow, and a recipient of the 2024 Mildred B. & Charles A. Wedemeyer Award for Outstanding Practitioner in Distance Education, Cristi is known for translating complex learning and technology challenges into actionable institutional practice. Her research focus includes guiding and supporting efficacy-based studies that evaluate learning interventions—including emerging technology-enabled and AI-supported practices—and their impact on learner outcomes. She hosts the Teach and Learn podcast and earned her Ph.D. in Educational Leadership from the University of Missouri–Columbia. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On today's episode, JC dives into one of higher education's most pressing debates: is the flood of low-quality AI-generated content—what some call "AI slop"—the fault of the technology itself or of its human users? Drawing from David Brooks' recent Atlantic article and a machine-generated debate, this episode explores how artificial intelligence is changing the standards of effort, judgment, and quality in academic and professional work. Are we lowering the bar for ourselves because the tools are so easy to use, or has technology fundamentally reshaped our cognitive landscape, making quality harder to maintain? Stay tuned as we untangle where the real responsibility lies and what it takes to truly thrive in the age of AI. Related Article: The People Who Will Thrive in the AI Age - - - -Connect With Our Co-Host:Dr. JC Bonillahttps://www.linkedin.com/in/jcbonilla/About The Enrollify Podcast Network:Higher Intelligence is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mallory is joined by Megan Cabrera, Director of Strategic Enrollment Management at Okanagan College, about an enrollment trap she calls “residual momentum,” where funnels look stable after marketing spend is cut, then collapse years later. Megan recounts pulling investment from a long-time feeder market during a budget crunch; applications initially held steady, but after partner institutions became degree-granting competitors, yield dropped from 25–50 students to 3–5. They discuss why dashboards lag reality and what earlier signals to watch, including engagement velocity, market penetration, conversion quality, competitor visibility, and relationship health with high schools. Megan argues for integrated, cross-department KPIs to fix handoffs, shares a digital check-in system built with IT to improve service and capture friction-point data, and cautions that AI and CRMs worsen problems without connected systems, data governance, shared definitions, and clear ownership. Related Links: Structuring Transfer Enrollment for Student SuccessHigher Education Marketing Alignment: Why Breaking Down Silos Is No Longer OptionalHigher Ed Marketing's Next Role: Student Experience - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In Part 3 of Funnel Vision, host Rishab Malhotra welcomes Anna Esaki Smith, author and co-founder of Education Rethink, to examine the critical state of higher education. Moving past the usual focus on demographic cliffs, they discuss the systemic health of colleges, framing the industry's condition as a need for urgent care rather than a simple checkup. Anna and Rishab explore the root causes of current challenges, including self-inflicted issues like rising tuition costs, administrative bloat, and the complex data game of merit aid discounting. Anna introduces her book, Make College Your Superpower: It's Not Where You Go, It's What You Know, advocating for a shift in student focus from brand prestige to skill acquisition. This transition is essential as the global economy shifts toward knowledge-based employment and AI integration. The conversation expands to the global demographic crisis, comparing the U.S. to Japan's struggles with an aging population, and analyzes how institutions must adapt to survive. They forecast a future defined by consolidation, mergers, and a stronger alignment with workforce needs. Despite the bearish climate, both remain optimistic, arguing that these challenges provide a unique opportunity for institutions to become more resilient, innovative, and deeply responsive to the evolving needs of students. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jenny sits down with Melanie Gonick, the senior video producer at MIT. Having managed MIT's YouTube channel since 2008, Melanie provides a unique historical perspective on the platform's evolution from an early repository of raw video into the powerful search and entertainment engine it is today. Melanie shares actionable strategies for capturing viewer attention, emphasizing that successful production starts with thoughtful titles, optimized metadata, and eye-catching thumbnails. She highlights the importance of playlists as a tool for community building and content amplification, noting how they help organize vast academic archives into digestible experiences for the audience. Guest Name: Melanie Gonick, Senior Video Producer, MIT Guest Socials:LinkedInInstagram Guest Bio: Melanie Gonick is the Senior Video Producer and Editor at MIT, where she has been helping tell the stories of the Institute's people and research since 2008. She specializes in translating complex science and engineering into compelling, accessible videos that connect with broad audiences, finding the human stories behind groundbreaking discoveries. A lifelong North Shore resident, Melanie grew up in a beach town along the Massachusetts coast and now lives on the North Shore with her husband and son. When she's not behind the camera or in the editing suite, she's inspired by the challenge of helping people better understand the world through thoughtful visual storytelling. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week, we spoke with Joe Abraham of Intellicampus about the growing challenge of system fragmentation in higher education and why institutions must rethink their digital infrastructure in the age of AI. Joe recently contributed to articles on this topic in both Inside Higher Ed and Innovatus. They explore how disconnected systems, expanding SaaS ecosystems, and siloed data create operational inefficiencies, security risks, and friction in the student experience—while also limiting AI's potential to deliver meaningful value. The conversation also highlights the need for unified data strategies, stronger institutional alignment, and clearer AI governance as colleges and universities navigate rapid technological change. Ultimately, it's a call for higher ed leaders to move proactively—building intentional, student-centered AI strategies that reduce complexity, improve interoperability, and create more seamless experiences for students and staff alike. Guest Name: Joe Abraham - Co-founder & CEO at Intellicampus Guest Social: LinkedIn Guest Bio: Joe Abraham is a higher education leader and entrepreneur who most recently served as Managing Partner at Beyond Academics, an award-winning higher education consulting firm. Today, Joe serves as CEO of Intellicampus—an intelligent operating layer that ends data fragmentation in higher education by unifying systems without ripping and replacing to deliver insight that triggers workflows and creates stronger experiences, simpler operations, and measurable outcomes. He is the author of the critically acclaimed book Entrepreneurial DNA (McGraw-Hill, 2011), named by Entrepreneur Magazine as one of the top business books to read in 2014 and used in business school curriculum around the world. Joe has been featured twice on the TEDx stage and has appeared on Fox News, CNN, network television, and in The Wall Street Journal as a subject matter expert in entrepreneurship and technology. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Resource mentioned in the show: https://www.solvehighered.com/higher-ed-glossary Jaime Hunt welcomes a special guest, Dave Hunt, to celebrate his new role as the Senior Strategic Advisor for AI Enrollment Marketing and Brand at Solve Higher Ed. The conversation moves beyond the typical discussion of marketing tactics to explore the philosophy of professional growth and strategic leadership within higher education. Jaime and Dave unpack the common misconception that career success is solely defined by linear, upward movement on a corporate ladder. Instead, they champion the value of the lateral move. They argue that the most successful higher ed professionals are those who prioritize expanding their portfolio of skills over seeking new titles. By intentionally seeking roles that expose them to different departments—such as academic affairs, digital strategy, and creative operations—professionals can build the range necessary to see the university as a fully integrated ecosystem rather than a series of isolated silos. This is the essence of the T-shaped professional: deep expertise in one area coupled with a broad, empathetic understanding of how every department contributes to enrollment outcomes. Guest Name: Dave Hunt, Senior Strategic Advisor for AI, Enrollment Marketing and Brand, Solve Higher Ed Marketing Guest Social: https://www.linkedin.com/in/dave-hunt-a343048/ Guest Bio: Dave Hunt serves as Solve Higher Ed's senior strategic advisor for enrollment marketing and brand. With 18 years of experience in higher education, Dave brings a depth of expertise in enrollment marketing, digital strategy, brand management, reputation building and alumni communications. His career has focused on helping colleges and universities reach prospective students more effectively, differentiate academic programs in competitive markets and connect brand strategy to enrollment outcomes. Most recently, Dave served as Executive Director of Strategic Brand and Enrollment Marketing at Old Dominion University's ODUGlobal, where he led a team responsible for marketing online graduate and undergraduate programs. His portfolio included enrollment marketing, digital marketing, creative services, branding, content strategy and social media, giving him direct experience managing the full ecosystem of modern enrollment-focused marketing.  Prior to joining ODUGlobal, Dave was the inaugural Director of Strategic Marketing and Communications Miami University's Miami Online. There, he built the marketing operations for a new and expanding online education portfolio from the ground up, with a focus on enrollment growth, lead generation, program positioning, digital marketing and prospective student engagement. At Wake Forest University, Dave worked within the School of Business in a role focused on marketing graduate business programs and supporting the school's branding, rankings and reputation-building efforts. That experience gave him a strong understanding of how academic reputation, program differentiation, rankings strategy and prospective student communications intersect in highly competitive markets. Previous higher ed positions included serving as Director of Alumni Communications for Virginia Tech and as a graphic designer for Lawrence University. Dave holds a bachelor's degree in Liberal Studies and a master's degree in Marketing. He lives in Coastal Virginia with his wife and their surprisingly social tortoise. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

JC is joined by Ty Fujimura, Chief Product Officer at Element451, and Matt Ellis, Chief Product Officer at Encoura, to dive into two rapidly evolving stories shaking the ed tech world: the high-stakes drama of AI governance, sparked by the latest developments around Anthropic's Mythos/Fable models and export bans, and the staggering costs and ROI projections of AI software in higher ed.  Ty and Matt also give a deep dive on the newly launched Encoura Connect—a powerful partnership between Encoura and Element451 that promises to bring predictive enrollment intelligence and agent-driven CRM capabilities together like never before. They explore what this means for institutions, how the landscape of personalization and data-driven engagement is shifting, and why thoughtful AI governance and spend management will play a central role in higher ed's future. Whether you're a marketer, technologist, or leader in education, this is the conversation that pulls back the curtain on where AI is taking your campus next. - - - -Connect With Our Co-Host:Dr. JC Bonillahttps://www.linkedin.com/in/jcbonilla/About The Enrollify Podcast Network:Higher Intelligence is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Howard Heevner, co-founder of the National Alumni Survey, argues the core problem with institutional giving isn't debt, apathy, or generations rejecting philanthropy—82% of alumni gave or volunteered last year—but a “30-point cliff” between 87% who love their education and only 17% satisfied with the post-graduation relationship. Alumni who feel their priorities are extremely well known give about $500,000 lifetime versus under $4,000 when they don't, highlighting the cost of not listening. Heevner critiques transactional, forced-choice fundraising and warns technology and AI can make outreach more efficient but not more trustworthy. 2026 National Alumni Survey Results - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

e welcome Drew Lurker to the podcast this week from CollegeSource. We discuss the evolving landscape of transfer credit evaluation, articulation agreements, and degree attainment in higher education. They explore how institutions are using technology, shared data systems, and statewide transfer initiatives to create more transparent, consistent, and student-centered pathways—while also reducing administrative burden and improving operational efficiency. The conversation also examines the growing role of AI in transcript evaluation and transfer processes, highlighting both the opportunities and the risks of accelerating decision-making without losing critical human judgment and context. Ultimately, it's a discussion about designing systems that don't just move faster, but better support student progress, trust, and long-term success. Guest Name: Drew Lurker - Client Strategy Executive at CollegeSource Guest Social: LinkedIn Guest Bio: With 15+ years in higher education, Drew Lurker brings a wealth of experience to his role as Client Strategy Executive at CollegeSource Inc. He is skilled in student information systems, degree audit and planning (uAchieve), transfer articulation (TES), and data analysis. Prior to his current role, Drew served as Assistant Vice President for Student Records and College Wide Registrar at Ivy Tech Community College. In this role, he spearheaded initiatives to improve degree audit, transfer articulation, and skills-based hiring. This included leading the implementation of  Equivalency Manager within TES, resulting in over 31,000 established equivalencies. Drew also guided efforts to utilize degree audit data to increase credential awards; Ivy Tech awarded over 34,000 credentials this past academic year, an increase of 19,000 credentials per year in 8 years. He also played a key role in implementing Ivy Tech's Learning and Employment Record (LER) and micro-credentials to increase students' ability to engage in skills-based hiring. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We're pleased to share this bonus episode with Alex Russo recorded on site at the recent Engage Summit in Charlotte. He details the digital transformation journey his institution has been on evolving from hard copy processes to more modern, automated outreach for current and prospective students. Many thanks to Element451 for convening this great event and supporting the Enrollify Podcast Zone! Guest Name: Alex Russo - Director of Enrollment & Recruitment Strategy at Cape Cod Community College Guest Social: LinkedIn Guest Bio: Alex Russo is the Director of Enrollment & Recruitment Strategy at Cape Cod Community College, where he leads the institution's strategic enrollment planning, recruitment technology, and communication strategy. With nearly 13 years at the college, Alex serves as the primary administrator for the Element451 CRM — architecting automation workflows, multi-channel communication flows, and AI-powered agent experiences that guide students from first inquiry through enrollment. Alex holds a Master of Education in Educational Leadership from Bridgewater State University and a B.A. in Communication, Business Administration & Psychology from Bryant University. As a first-generation college student, he is passionate about leveraging enrollment technology to remove barriers, personalize the student experience, and drive equity and access for all students. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Mission Admissions, host Jeremy Tiers has a conversation with Lauran Hundshamer, VP of Admissions and Marketing at St. Kate's. Lauran shares how her team leverages personalization to boost the campus visit experience, engagement, and enrollment. Guest Name: Lauran Hundshamer, Vice President of Admissions and Marketing, St. Catherine University  Guest Social: https://www.linkedin.com/in/lauran-hundshamer-rott/ Guest Bio: Lauran Hundshamer is a seasoned marketing and enrollment professional with over two decades of experience in higher education, EdTech, and private business. She joined St. Catherine University in 2022, and her passion for the institution is rooted in personal experience. A proud Saint Paul native, Lauran's family legacy includes three generations of St. Kate's alumnae.  - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The higher education sector is facing a quiet talent crisis: a staggering 74% of higher ed marketers are actively considering an exit from the industry. Mallory sits down with Shane Baglini, Executive Director of Marketing and Branding at William & Mary, to uncover the systemic issues fueling this exhaustion and explore how institutions can reverse the trend. Drawing from his own journey climbing from a small four-person team at Muhlenberg College to overseeing 22 creatives at a historic flagship university, Shane breaks down the unique hurdles of stepping into a high-visibility executive marketing role. They dive headfirst into a problematic culture where leadership often misinterprets professional development and personal LinkedIn branding as a “flight risk” rather than a powerful, organic extension of the university's reach. Related Articles: What the 2026 salary report reveals about retention risk in higher ed marketingCMO Tenure Statistics (2026) - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We're pleased to share this bonus episode with Drs. Ashlyn Wilson and KJ Askew recorded on site at the recent Engage Summit in Charlotte.  Many thanks to Element451 for convening this great event and supporting the Enrollify Podcast Zone! Guest Names: Dr. Ashlyn Wilson - Assoc. VP of Advising & Onboarding at Nash Community College Dr. KJ Askew - Director of Marketing & Strategic Engagement at Nash Community College Guest Socials:Ashlyn on LinkedIn KJ on LinkedIn - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We're pleased to share this bonus episode with Sara Custer recorded on site at the recent Engage Summit in Charlotte. She shares her journey to becoming the Editor in Chief at Inside Higher Ed and what trendlines are grabbing her attention right now from her unique perspective. Many thanks to Element451 for convening this great event and supporting the Enrollify Podcast Zone! Guest Name: Sara Custer - Editor in Chief at Inside Higher Ed Guest Social: LinkedIn Guest Bio: Sara Custer is editor in chief at Inside Higher Ed where she leads the newsroom and hosts The Key podcast. Inside Higher Ed is the leading source of news and analysis for the U.S. higher education sector read by 94 percent of U.S. colleges and universities. Sara has covered higher education across the globe from Mexico to Zimbabwe to Vietnam and has developed a deep expertise in global higher education. Before joining Inside Higher Ed, she held several positions at Times Higher Education in London including digital editor and founding editor of THE Campus. She started her career reporting on international education at The PIE News.   - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In Part 2 of this Pulse Check series, host Rishab Malhotra sits down with Clay Harmon, executive director of the Association of International Enrollment Management (AIRC), and Clare Overmann, CEO of the Association of International Education Administrators (AIEA), to discuss the vital intersection of domestic and international enrollment strategy. The conversation highlights how higher education institutions have historically managed these areas as separate, siloed entities, often leading to fragmented institutional strategy. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week we spoke with Jason Czyz, President and CEO of the Institute of International Education (IIE), about the evolving landscape of global education and international student mobility. They explore how scholarship programs, study abroad experiences, and academic exchange initiatives continue to play a critical role in building cross-cultural understanding, workforce readiness, and global collaboration. The conversation also examines current enrollment and mobility trends, including shifts in international student enrollment in the U.S. and growing demand for experiential learning opportunities like internships abroad. Ultimately, it's a reminder that international education is not just about travel—it's about developing globally minded leaders, strengthening local and national economies, and preparing students to navigate an increasingly interconnected world. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is your team really at capacity, or is your operating model broken? In this episode, Jaime Hunt speaks with Joanne Giles about the common friction points in higher education marketing teams. They discuss why buying project management software isn't a "silver bullet" solution and how to diagnose deep-rooted operating issues before trying to fix the system. Guest Name: Joanne Giles, Founder, All Things Content Guest Social: https://www.linkedin.com/in/joanneaugustingiles/ Guest Bio: Joanne Giles is the Founder and Principal Consultant of All Things Content, a strategic consultancy that helps higher education institutions and complex organizations bring structure to the way work moves across teams. Her work focuses on building workflow foundations for highly cross-functional, multi-stakeholder environments where intake, approvals, handoffs, visibility, and tool adoption often break down. Joanne has supported institutions including Hofstra University, Georgia State University, and Abilene Christian University, helping teams turn operational overwhelm into documented workflows, clearer ownership, and practical systems they can actually use. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Carrie Phillips chats with Brian Piper, host of AI for U, live at Engage Summit 2026 in Charlotte, NC. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The financial pressures squeezing higher education are real, but when it comes to the complex world of mergers and acquisitions, focusing solely on the spreadsheet is a critical mistake. In this episode of The Higher Ed Pulse, Mallory sits down with Dr. Morgan Johnson, VP of Academic Experience at The University of Arizona Global Campus, to discuss the human layer of higher ed M&A. Having recently defended her dissertation on the leadership competencies essential to navigating mergers, Morgan shares firsthand insights from more than 20 senior leaders across three completed institutional mergers. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to this brand new Pulse Check Series, hosted by Rishab Malhotra, Founder and CEO of AIDO. Higher ed has been running two separate plays for too long. Domestic over here, international over there, and strategy getting lost in the middle. We're going to laugh. We're going to cry. We're going to question why they gave me a microphone — but we've got university and enrollment leaders, association heads, and tech innovators who have something to say about it. Guest Names:  Dr. Matt Boyce, Vice Provost for Enrollment Management, UMass Amherst  Dr. Kalpen Trivedi, Senior Vice Provost for Global Affairs, UMass Amherst - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, we talk with Sean Gannon of GTMppl about how go-to-market strategy in edtech is evolving in response to AI, changing buyer behavior, and tighter institutional budgets. They explore how traditional sales-led approaches are giving way to more data-driven, marketing-informed strategies—where being visible early in the buying journey is critical, and strong CRM, content, and intent data can determine whether a company even makes the shortlist. The conversation also examines broader market dynamics, including increased scrutiny from institutions, the need for clear ROI, and the shifting role of funding models like patient capital. Ultimately, it's a call for both edtech companies and institutional leaders to move more thoughtfully—balancing innovation with evidence, and speed with strategy—as they navigate a rapidly changing landscape. Guest Name: Sean Gannon - Founder & GTM Consultant at GTMppl Guest Social: LinkedIn Guest Bio: Sean Gannon is a Sales and Revenue Operations Executive with extensive experience developing and managing sales teams towards exceeding their goals. He has 20+ years of experience helping EdTech SaaS software companies hit revenue goals, grow/scale their teams, build solid processes, and brand recognition. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Mission Admissions, host Jeremy Tiers has a conversation with NACAC's CEO, Angel B. Pérez. Angel shares his thoughts on the future of the college admissions workforce, leadership development, why there continues to be high turnover, the importance of energy management, and more. Guest Name: Angel B. Pérez, Chief Executive Officer, NACAC Guest Social: https://www.linkedin.com/in/angel-b-perez-71418b87/ Guest Bio: Angel B. Pérez, Ph.D. is a globally recognized leader in higher education who is dedicated to expanding access, championing student success, and building a culture of empowered leaders across the profession. As CEO of the National Association for College Admission Counseling, he represents more than 28,000 admission and counseling professionals worldwide, serving as the association's chief voice to government, media, academia, and global partners.  He's also the author of “The Hottest Seat on Campus: Mastering the Art of Leadership in College Admission”. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week we speak with Auryan Ratliff of Arizona State University about how AI—especially agentic AI—is transforming course design, assessment, and the broader student experience. They explore how moving beyond simple question-and-answer tools to more autonomous, action-oriented systems enables institutions to build more dynamic, personalized, and scalable learning environments. The conversation also tackles the challenges AI introduces—particularly around academic integrity—and how institutions can respond by rethinking assessment itself. Through examples like AI-powered conversational language practice, they highlight a shift toward more authentic, interactive, and human-centered learning experiences. Ultimately, it's a call for institutions to embrace experimentation, invest in culture and collaboration, and actively engage with AI rather than waiting for the “right” moment. Guest Name: Auryan Ratliff - Director of Technology Innovation and R&D at EdPlus at Arizona State University Guest Social: LinkedIn Guest Bio: Auryan Ratliff is the Director of Technology Innovation and R&D at EdPlus at Arizona State University, where he has worked for over a decade across AI, XR and digital learning. He manages a portfolio of emerging technology projects aimed at supporting the student experience. He founded EdPlus' AI product team and led the development of DegreeMe, an AI-powered tool that helps prospective students find the right degree through a personalized quiz. He is also the founder of SPLIT Studio, the student-powered lab focused on creating immersive experiences for ASU Online. SPLIT has also produced work for Dreamscape Learn and ASU partners, including the Hall of Teachers exhibit at the Bishop Museum, created in partnership with the Polynesian Voyaging Society. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.