Confessions of a Higher Ed Social Media Manager

In this energizing episode of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler sits down with Chi Thukral, Content Creator and Social Media Strategist, to unpack the nuances of trust, creative freedom, and the realities of navigating approval processes in social media management. With real-world anecdotes, industry hot takes, and tactical advice, this conversation is a must-listen for anyone managing—or approving—social media content in higher ed. Learn how creative risk-taking, clear communication, and earned trust can radically improve your institution's digital voice.Guest Name: Chi Thukral, Content Creator & Social Media StrategistGuest Social: LinkedInGuest Bio: Chi Thukral is a Forbes 30 Under 30 honoree and Webby-nominated marketing leader with 10 years of global experience growing audiences, shaping digital brands, and leading full-funnel content strategies. From India to Japan to North America, her expat lens and psychology background fuel bold, culturally fluent storytelling. A creative strategist who's chronically online, Chi blends internet instinct with data, sentiment, and AI tools to craft scroll-stopping, soul-hitting content. Her work lives at the intersection of culture, content, and connection—helping brands show up with purpose in a chaotic digital world. Chi is passionate about sustainability, climate action and animal welfare causes where she dedicates her time when she is finally offline. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this thought-provoking episode of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler sits down with Safaniya Stevenson, a seasoned higher ed social strategist, to challenge one of the industry's sacred cows: the audience persona. Together, they explore the limitations of personas in higher ed marketing and advocate for a more human, community-driven approach. This episode is a must-listen for enrollment marketers, brand strategists, and social media managers navigating a diverse and evolving student landscape.Guest Name: Safaniya Stevenson, Marketing ConsultantGuest Socials: LinkedIn: https://www.linkedin.com/in/safaniyastevenson/Portfolio Website: https://safaniyastevensonportfolio.my.canva.site/Guest Bio: Strategist. Storyteller. Status quo disruptor. Safaniya "Safy" Stevenson transforms brands by understanding what makes audiences tick. With over a decade of experience spanning TV news to digital leadership, she has orchestrated viral campaigns and led multimillion-dollar rebrands for institutions like NC State, Boise State and Cal Poly Humboldt. Named a 2024 AAMA "Marketer to Watch" and SXSW EDU presenter, Safy brings her signature optimism to clients across Agribusiness, Food & Beverage, Tourism, and Education. This Raleigh-based Lego enthusiast (20+ builds and counting) applies her omnichannel expertise to create authentic narratives that elevate brands beyond conventional boundaries. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Jenny welcomes Tara Mikaelian and Hattie Wilkinson from Sprout Social to unpack the powerful role of social media data in higher ed marketing. They dive into why this data matters, how it connects to institutional goals, and how social media managers can use real-time insights to drive strategy, demonstrate ROI, and advocate for their role. With real-world examples and actionable tips, this conversation offers a fresh take on using social data as a strategic tool rather than just a performance report.Guest Names: Hattie Wilkinson, Senior Solutions Engineer, Sprout Social Tara Mikaelian, Sr. Enterprise Account Executive, Sprout Social Guest Socials: Hattie LinkedInTara LinkedInGuest Bios: Hattie Wilkinson is a social media expert with over 10 years of experience across diverse industries. In her current role as a Solutions Engineer at Sprout Social, she collaborates closely with higher education social teams, leveraging Sprout Social's capabilities to streamline workflows and establish the tangible ROI of their social initiatives. Hattie's passion lies in all things social data and helping social teams navigate the ever-evolving social landscape.Tara Mikaelian is a seasoned social media strategist with over six years of experience driving digital engagement across a range of industries. In her current role as a Growth & Strategy Partner at Sprout Social, she works with higher education institutions to optimize their social media efforts—streamlining operations, unifying data, and demonstrating the measurable cross-institutional impact of their work. Guided by a passion for using technology to empower deeper human connection, Tara is dedicated to helping organizations simplify complexity and elevate their impact. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Host Jenny Li Fowler is joined by Christina Le, a strategic social media pro currently leading marketing efforts at the social listening startup Plot. Together, they dig deep into what it really takes to launch a successful social media campaign—especially when you're operating with little to no budget. From identifying the "why" behind a campaign to finding creators on LinkedIn who will amplify your message (even for free), this episode is a goldmine for anyone looking to make a meaningful impact with minimal resources.Guest Name: Christina Le, Head of Marketing, PlotGuest Socials: LinkedInSubstackGuest Bio: Christina Le has built social media from the ground up at six different companies across a range of industries. Now, she's the Head of Marketing at Plot, a next-gen social listening platform that helps brands extract insights from video content. With over a decade in social, she's passionate about making social media marketing more strategic, sustainable, and—most importantly—recognized as a core business function, not an afterthought. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this episode of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler sits down with Samuel Harriman and Olivia Finch from Oxford University to unpack the inner workings of their incredibly unique roles as a two-person university-wide campaigns team. Titled “How Oxford University Built a Campaigns Team to Reshape Their Global Brand,” this conversation dives deep into the hows and whys of Oxford's centralized campaign strategy—one that touches all 57 departments and positions the institution as a forward-thinking, globally connected research powerhouse. If you're curious about higher education content marketing, centralized campaign models, or the strategic integration of social media in research comms, this one's for you.Guest Names: Samuel Harriman, Campaigns Project Manager, University of Oxford Olivia Finch, Campaign Producer, University of OxfordGuest Socials: Samuel: LinkedIn, InstagramOlivia: LinkedInGuest Bios: Samuel Harriman (He/him) is responsible for the delivery of large scale multimedia campaigns as Campaigns Project Manager at the University of Oxford. He has previously worked in digital media management at Cambridge Judge Business School, University of Cambridge, student recruitment and marketing at the University of Leicester and in stakeholder engagement at the Institute and Faculty of Actuaries.Olivia Finch (She/her) plays a pivotal role in delivering campaigns in her role as Campaigns Producer at the University Oxford. She has previously been responsible for marketing languages and library content at Oxford University Press and worked as a marketing executive at Auckland Writers Festival. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this episode of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler sits down with Soup Campbell, Head of Community Experience at ZeeMee and a former dean of admissions, to explore what it's like navigating the college admissions process from the other side — as a parent. With decades of experience in enrollment management and ed tech, Soup shares what surprised him most about supporting his son through the admissions journey, how social media fits into the modern college search, and what higher ed marketers can do better.Guest Name: Harrison "Soup" Campbell, Head of Community Experience, ZeeMeeGuest Socials: LinkedInZeeMeeGuest Bio: Harrison Campbell, better known as "Soup," is a former university dean of admissions now serving as the Head of Community Experience at ZeeMee. He is an innovative marketer and one of the higher education pioneers in leveraging social media to engage, connect, and communicate with students. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Jenny sits down with Josh Rangel, a seasoned social media expert, to unpack the evolution of social media marketing. From the early days of Twitter to today's high-speed, high-volume content landscape, Josh shares insights on what's changed, what's stayed the same, and why organic social media still matters. He also offers advice for social media managers, emphasizing the importance of building a team, measuring success effectively, and—above all—having fun.Guest Name: Josh Rangel, Senior Director, Social at OgilvyGuest Socials: LinkedIn: https://www.linkedin.com/in/jrangel/ Threads: https://www.threads.net/@rangelie Bluesky: https://bsky.app/profile/joshrangel.bsky.socialGuest Bio: Josh is a Senior Director, Social at Ogilvy. He has 19 years of experience providing strategic social media and public relations counsel - developing data-driven content, social engagement, and influencer marketing strategies and tactics that tap into culture and earn attention for some of the biggest brands in the world, including McDonald's, Google, Unilever, Allstate, Dyson, Grubhub, General Mills, and PepsiCo. His experience includes channel and content strategy, brand communications, paid and earned influencer marketing, real-time engagement execution, trend-spotting, social customer experience oversight, community management, social listening, brand and product launches, and strategic social media lead on several award-winning campaigns. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Jenny sits down with Michelle Mc Mahon, Digital Marketing and Content Officer at the University of Limerick (UL), to discuss how her team has mastered authentic social media storytelling. Michelle shares her journey from PR to higher ed marketing, the strategy behind UL's student-driven content, and how her team collaborates across departments to create compelling campaigns. If you're looking for fresh strategies to elevate your university's social media presence, this episode is packed with insights.‍Key TakeawaysAuthenticity is about people-first storytelling. Instead of pushing institutional messaging, UL prioritizes real stories from students.Social media content should be channel-specific. What works on TikTok won't necessarily perform on LinkedIn or Instagram.Students are the best brand ambassadors. They bring credibility, relatability, and an authentic voice that resonates with prospective students.Recruitment is only half the battle—retention matters too. A well-structured, engaging student content creator program keeps students involved and invested.Collaboration between departments strengthens marketing efforts. Working with research and athletics teams helps UL showcase its strengths in a meaningful way.Fun should not be overlooked in university marketing. Content that entertains is more likely to engage and build affinity with the audience.G‍uest Name: Michelle McMahon, Digital Marketing and Content Officer, University of LimerickGuest Social: LinkedInGuest Bio: Michelle Mc Mahon joined University of Limerick as Digital Marketing Officer in 2021 – moving home to the west of Ireland after ten years in Dublin. Her prior roles include Head of Social & Innovation at FleishmanHillard Ireland, and founding editor of digital publication Her.ie; where she managed a team that grew an audience from 0 to one million unique monthly visitors in two years. Prior to this, Michelle presented and produced a daily mid-morning radio show on BAUER media's SPIN South West. As part of her role in the small but mighty Central Marketing Unit at UL, Michelle works on impactful, storytelling-led campaigns, and shapes the strategic approach to key channels including Instagram and TikTok. Michelle also manages the award-winning student social media officer programme at University of Limerick, bringing authentic student-led content to the university's social channels.How Michelle Mc Mahon Transitioned from PR to Higher Ed MarketingMichelle's journey into higher education marketing began when she left the fast-paced world of PR in Dublin to move back home to western Ireland. She had always been intrigued by the idea of working in higher ed, and when a digital marketing role at UL opened up, she jumped at the chance. For her, the appeal was clear—education is something truly meaningful to promote. Unlike PR, where she sometimes had to market things she wasn't passionate about, higher ed offered a mission she could fully get behind.At UL, Michelle found herself part of a small but dynamic central marketing team. She quickly realized that while working in university marketing may not be as romantic as she once imagined, it is both challenging and rewarding. With a strong passion for storytelling and an interest in student engagement, she has helped shape a social media strategy that prioritizes real voices and human connection.‍What Does Authenticity in Higher Ed Social Media Actually Look Like?"Authenticity" has been a buzzword in higher ed marketing for years, but what does it actually mean? For Michelle and her team, authenticity is about putting people first. Instead of flooding feeds with institutional messaging, they focus on individual stories that resonate with their audience.One of the key questions they ask before creating content is, "Who cares?" They've found that people care about people—not about lists of faculty credentials or course attributes. Real student experiences always perform better than polished marketing copy. That's why Michelle emphasizes the importance of listening to students and allowing them to tell their stories in their own voice.Additionally, she acknowledges that as marketers, it's easy to assume we know what students want based on our own college experiences. But times have changed. The way students communicate is different, their needs are different, and their expectations of digital content are different. The key to staying relevant is simple: Listen first. Create second.‍Why Content Should Be Tailored to Each PlatformMichelle is a firm believer that content should be channel-specific. With so many platforms to manage and limited resources, the temptation is often to use a "Create Once, Publish Everywhere" (COPE) strategy. However, UL takes a more tailored approach.For example, while their postgraduate recruitment campaign featured beautifully produced videos, those same polished assets didn't belong on TikTok. Instead of forcing them onto the platform, UL's team had one of their student ambassadors, Joseph, create a reaction video showing his surprise at seeing himself on billboards and buses. This lo-fi, personal approach performed significantly better than a direct upload of the campaign video ever would have.Michelle's philosophy? Give people what they want, where they want to see it. Less, but more tailored, content is often more effective than trying to be everywhere at once.How UL Successfully Recruits and Retains Student CreatorsRecruiting student content creators is one thing—keeping them engaged is another. UL has built a robust student social media officer program that balances freedom and structure.The recruitment process starts with an annual push in September, but applications remain open year-round. Michelle and her team don't just wait for students to apply; they proactively scout for talent by reaching out to students who tag UL on social media. They also visit classrooms—especially within journalism and media programs—to directly invite students to apply.Once students join the team, they're encouraged to pitch ideas freely. However, Michelle also recognizes that some students excel with assigned tasks rather than open-ended brainstorming. To keep students engaged, UL fosters a supportive community, offers regular meet-ups, and ensures contributors feel valued. The success of the program is evident: some students have stayed on for multiple years, and many use their experience as a stepping stone to career opportunities post-graduation.How UL Collaborates Across Departments for Stronger ContentOne of UL's biggest social media wins has been breaking down silos and collaborating across departments. Their recent partnership with the research team is a prime example.Research plays a huge role at UL, but translating complex scientific work into engaging content is a challenge. Rather than sticking to traditional academic messaging, UL's marketing team worked closely with researchers to create a compelling video series. These videos showcase both high-profile experts and up-and-coming scholars, presenting research in a way that resonates with a broad audience.Another exciting collaboration is with the athletics department. UL is known as "Ireland's sporting campus," and the team has been working on better integrating sports content into the central social media channels. What started as a student-generated idea—a weekly sports roundup—has now grown into a full-fledged initiative, with additional student social media officers dedicated specifically to sports content.By building trust with other university departments, Michelle's team has expanded UL's digital presence in meaningful ways—without overstretching their own limited resources.Michelle's Confession: She listens to everything—podcasts, audiobooks, e-learning courses—on double speed. Her husband jokes that he wishes he could speed up conversations with her in real life!Final ThoughtsMichelle Mc Mahon's approach to social media at the University of Limerick is a masterclass in authentic, student-driven marketing. From prioritizing real voices over polished institutional messaging to tailoring content for each platform and fostering collaborations across campus, her strategies offer valuable lessons for any higher ed marketer. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this episode of Confessions of a Higher Ed Social Media Manager, host Jenny sits down with Alexandra Modafferi, Social Media and Content Strategist at Ramapo College, to discuss an innovative social media collaboration with Montclair State University. They dive into how a shared mascot name sparked a fun, engaging campaign, the role of trending audio in boosting engagement, and best practices for collaborating with other institutions. Alexandra also shares insights on using student-created music, navigating business account restrictions on social media, and the pros and cons of scheduling content.Related Link: https://www.instagram.com/p/DEcv4k6phHX/‍Key TakeawaysCreative collaborations can drive engagement – Ramapo College and Montclair State University leveraged their shared mascot name for a viral social media post.Trending audio enhances content visibility – Choosing the right sound can amplify a post's impact and make it more engaging for audiences.Collaboration logistics matter – Planning file sharing, posting schedules, and caption approvals in advance ensures a smooth process.Use student talent for original content – Tapping into student musicians and creatives can provide unique, royalty-free content.Be cautious with scheduled content – Technical glitches and real-world events can make pre-scheduled posts problematic.‍Behind the Scenes of a Viral Mascot CollaborationAlexandra shares how the idea for the collaboration had been in the works for some time, but the perfect opportunity arose when the New Jersey state government featured college mascots—excluding Ramapo and Montclair State. This snub inspired Alexandra and her team to create their own moment, leading to the birth of the “Rocky vs. Rocky” campaign, which featured both institutions' mascots in a fun, friendly rivalry. The campaign gained traction by using a trending audio clip that added humor and energy to the post.‍Why Trending Audio Can Make or Break a PostWhen asked about the impact of trending music, Alexandra emphasized that the chosen sound was critical to the campaign's success. The unexpected transition between mascots in the video, combined with the trending audio, created a delightful surprise for viewers. She also explained how business accounts can determine whether they have access to certain trending sounds, and shared tips for ensuring that selected audio is copyright-safe.Tips for Running a Successful Higher Ed Social Media CollabFor those looking to try a similar collaboration, Alexandra recommends starting with strong planning. Factors like ensuring access to a mascot, determining file-sharing methods, and deciding who will post the final content should all be ironed out in advance. She also stressed the importance of authenticity—collaborations should feel natural and align with the institution's brand voice.The Risk and Reward of Scheduling ContentAlexandra admitted that she prefers posting content manually rather than scheduling in advance. She's had experiences where scheduled posts didn't go live as planned, causing unnecessary stress. Additionally, she highlighted the risk of scheduled posts unintentionally going out during sensitive moments. Despite this, she acknowledges that scheduling tools can be helpful for teams managing a high volume of content.Guest Name: Alexandra Modafferi, Social Media & Content Strategist, Ramapo CollegeGuest Social: LinkedInGuest Bio: Alexandra is an experienced social media strategist at Ramapo College of New Jersey. She has over a decade of experience navigating the higher education social media landscape. Right out of college she envisioned a creative career in television production and began working with various networks on a number of shows until she realized TV wasn't for her. After that, she did some video editing and then focused on social media for marketing and public relations companies before landing at Ramapo. Alexandra is often struck by how much her production, filming, and editing skills are needed in “social” today.  Alexandra and her student team are dedicated to showcasing the mission of New Jersey's premier public liberal arts college through authentic, engaging content published on the institution's accounts. Mentoring students to unlock their own strengths and discover what they love is the best part of the job. Outside of work, Alexandra is surviving parenting two toddlers with her loving husband while also trying to find a moment to knit or bake something scrumptious. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Host Jenny sits down with Mikki Collins, a former higher ed social media manager at the University of Chichester, who shares her transformative journey in leveraging social media as a key recruitment tool. From developing student influencer programs to driving engagement on platforms like TikTok and Instagram, Mikki provides actionable insights into creating authentic connections and making the most of limited resources. Listen in as they discuss how higher ed social media professionals can shift their mindset from communications to strategic marketing.Key TakeawaysStudent Influencers are Gold: Current students and graduates are often the most effective voices for reaching prospective students.Adapt to Platform Dynamics: TikTok has evolved from a discovery platform to a search engine—use it strategically at different stages of the recruitment funnel.Targeted Content Wins: Tailor content to different stages of the recruitment funnel, from generating awareness to nurturing conversions.Leverage Social Listening: Search university nicknames and hashtags to uncover organic student-created content and trends.Metrics with Intent: Align success metrics (e.g., reach, engagement) with the goals for each recruitment funnel stage.Sustainable Social Media Practices: To avoid burnout, delete work-related social media apps during breaks and maintain healthy work-life boundaries.How Mikki Got Started in Higher Ed Social Media Mikki Collins began her career in higher education through a unique route, starting as a Student Union officer and later transitioning to a digital content role. She quickly gravitated toward social media as a tool to engage students, working with limited resources to grow the University of Chichester's online presence. Mikki's small team transformed from social media novices into UK leaders in higher ed social media by experimenting with tactics that resonated with their target audiences.Using Students as Influencers Mikki was an early adopter of the "students as influencers" concept. Realizing that prospective students wanted to hear from their peers, she used Instagram's Q&A feature and hashtags to discover students who were already creating authentic, high-engagement content about the university. This strategy uncovered micro and macro influencers—like one student with 300,000 followers—who were eager to collaborate. By partnering with these students, Mikki's team amplified the university's reach and authenticity, fostering trust among prospective students.TikTok as a Recruitment Tool TikTok played a pivotal role in Mikki's strategy. Starting the university's account in 2019, her team grew it from an underutilized platform to the most-followed account within a year. By creating playful, tongue-in-cheek content, they broke through the noise and raised awareness of the university—even in its local community.Mikki shared how TikTok evolved from a discovery platform to a search engine. Early in the recruitment cycle, her team worked with student influencers who had large followings to generate awareness. As TikTok shifted to a search-first platform, they partnered with students who had smaller audiences to create content that addressed specific prospective student concerns, such as accommodations and campus life.Building a Social Media Funnel One of the episode's standout moments was Mikki's explanation of the recruitment funnel and how social media fits into it. She described creating content tailored to each stage:Awareness Stage: Share general information about the university, location, and events to attract prospective students. Success metrics here include reach and impressions.Conversion Stage: Focus on personalized content, such as Q&A sessions and campus tours, to address specific concerns and keep prospective students engaged. Metrics for this stage include comments, direct messages, and content shares.Mikki also emphasized the importance of social listening—using hashtags and search terms like university nicknames—to understand what content students are already creating and searching for. By consistently revisiting these insights each year, institutions can adapt their strategies to evolving student needs.Sustaining Work-Life Balance as a Social Media Manager Mikki ended the conversation with an important confession: she deleted LinkedIn from her phone over the holidays and hasn't reinstalled it since. As a social media professional, she understands the risks of burnout and advocates for intentional breaks from work-related platforms. Her advice: don't be afraid to temporarily delete social apps or establish boundaries to maintain a healthy balance.Guest Name: Mikki Collins, Content and Experience Designer, Pickle Jar CommunicationsGuest Social: LinkedInGuest Bio: Mikki Collins is the Content and Experience Designer at Pickle Jar Communications and has a strong social media background in the Higher Education sector and proven award-winning experience for digital content campaigns and projects she has produced.She previously worked for the University of Chichester as their Digital Content Producer for 5.5 years. In that time, Chichester achieved the number 1 ranked UK University on TikTok in 2022 and 2023, and the Champion of Diversity, Equity and Inclusion in content at the ContentEd awards for the final series of the University's podcast all about minority groups. She has presented at different national and international education conferences for her TikTok framework, award-winning podcast series and turning digital student ambassadors into influencers organised by groups such as UUK, UniBuddy and Times Higher Education. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Related links:Digital Community CohortStudent Affairs Marketing and Communications surveyMarcomm Barbie Slack Group‍In this episode of Confessions of a Higher Ed Social Media Manager, Jenny Li Fowler chats with Josie Ahlquist, a trailblazer in the higher education community. Josie shares her inspiring journey into higher ed, shaped by her family's roots, her passion for student engagement, and her knack for empowering institutions to foster authentic online communities. The conversation dives deep into the dynamics between student affairs and central communications, exploring ways to bridge gaps, build relationships, and create meaningful student connections.Key TakeawaysRelationship-building is key: Building partnerships between central comms and student affairs starts with authentic, non-work-related connections.Empower "make-em-up marketers": Many student affairs staff juggle multiple roles; training and shared resources can significantly enhance their effectiveness.Understand student development: To communicate effectively, know where students are emotionally, socially, and developmentally.Ask students directly: Whether through feedback or collaboration, student voices are a powerful tool for shaping impactful communication strategies.Centralize resources without alienating teams: Hybrid models and shared resources can improve collaboration and strategy without overstepping boundaries.What inspired Josie's passion for higher education?Josie Ahlquist credits her family's legacy for inspiring her deep passion for education. Her grandparents, who valued education despite their working-class cowboy roots, instilled in her the idea that knowledge is invaluable. Her first steps on a college campus felt like home, sparking a career in higher education that has never wavered.What are the unique challenges student affairs faces in creating online communities?Student affairs teams often operate with limited resources and little formal training in marketing and communications. As Josie puts it, many are "make-em-up marketers," learning on the job and finding creative ways to manage their responsibilities. This DIY approach, while admirable, can lead to inefficiencies and misalignments with broader institutional branding.Additionally, Josie points out that social media has "grown up," making it more challenging for student affairs to stay strategic without dedicated support. From inconsistent messaging to a lack of positional structures, the divide between student affairs and central comms often hinders collaboration.How can central comms and student affairs work better together?Josie emphasizes the importance of relationship-building—starting with something as simple as coffee chats or happy hours to break down silos. Central comms teams should avoid diving in with audits or policies right away. Instead, build trust by getting to know the people behind the accounts and finding ways to support their work without micromanaging.She also suggests hybrid models that pool resources, ensuring that student affairs teams have access to central comms expertise while maintaining the unique connections they have with students.Why is understanding student development essential for effective communication?Josie highlights the importance of understanding student development theory—an often overlooked area in higher ed communications. Knowing where students are emotionally, socially, and developmentally can inform messaging strategies and ensure communications truly resonate.Student affairs teams, with their direct student contact, can be a treasure trove of insights. Josie suggests collaborating with these teams to collect feedback, co-create campaigns, and feature diverse student voices in marketing efforts.How can higher ed communicators better connect with students?Josie encourages institutions to consistently ask students for feedback, even if the answers are raw and unfiltered. She also stresses the importance of crafting messages that are valuable and relevant to students. It's not about the channel—it's about the content. If the messaging matters, students will engage, no matter where it's shared.‍What steps can central comms take to build bridges with student affairs?Map the structure: Identify who is responsible for communications across various student affairs offices.Start small: Begin with informal meetings or organic conversations before implementing larger initiatives.Create shared spaces: Platforms like Slack or Discord can foster collaboration without requiring rigid committees.Lead with empathy: Recognize that many in student affairs are juggling marketing as one of many responsibilities. Approach with support rather than critique.Partner for progress: Collaborate on building centralized resources and strategies while respecting the autonomy of student affairs teams.Josie's ConfessionAs someone who literally puts her face and name on her brand, Josie admits she has struggled with imposter syndrome and perfectionism in her journey. Hiring a team member to help her stay consistent with her content allowed her to overcome the internal battles that often held her back. Her mission today is to empower leaders and institutions to tell authentic stories, even when self-doubt gets in the way.Guest Name: Josie Ahlquist, Digital Engagement and Leadership Consultant, Keynote Speaker and Executive CoachGuest Social: XLinkedInFacebookInstagramBlueskyYouTubeThreadsGuest Bio: Josie Ahlquist empowers leaders, organizations, and students to embrace purposeful digital leadership through her dynamic speaking engagements, personalized coaching, and expert consulting services. Her approach is deeply rooted in her grant-funded and award-winning research, which has equipped her to train thousands worldwide, consult for various institutions and corporations, and coach executives on effective and personalized digital strategies.In 2023, Josie was honored as a NASPA Pillar of the Profession, recognizing her as a distinguished figure in student affairs. She has also been a three-time LinkedIn Top Voice in Education recipient. For five consecutive years, her insights have been recognized in Ed Tech Magazine's “Top 50 Must-Read Higher Education Technology Blogs.” Her podcast, "Josie and the Podcast," has received accolades from The Chronicle of Higher Education and Inside Higher Ed. Her book, "Digital Leadership in Higher Education: Purposeful Social Media in a Connected World," debuted as an Amazon #1 new release in the college and university student life category. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Host Jenny engages with Lia Haberman, a creator economy expert, to unpack the role of influencer marketing in higher education. Fresh off a visit to the White House, Lia shares insights into the evolution of the creator economy, how influencers shape audience engagement, and actionable strategies for integrating influencer marketing into university communications.Key TakeawaysInfluencer Marketing vs. Creator Economy: Understand the difference between influencers promoting brands and the larger ecosystem enabling creators to thrive.Why Higher Ed Needs Influencers: Institutions can leverage influencers, including students, alumni, and faculty, to amplify messages authentically.Building Relationships with Influencers: Collaborate with influencers through budget-friendly approaches like campus events, content partnerships, or passion-driven projects.Start Small and Local: Many influencers with niche audiences, such as professors or student athletes, can create meaningful connections without hefty price tags.Stay Current: Keeping up with newsletters, books, and conferences helps higher ed marketers navigate the rapidly evolving influencer landscape.What Is Influencer Marketing?Lia Haberman defines influencer marketing as a brand's collaboration with influencers to promote its products or services to their audiences. She explains that this is a subset of the broader creator economy, which encompasses the platforms, tools, and businesses supporting influencers. While influencer marketing has evolved from simply posting product ads, its role remains vital in creating relatable and impactful connections.For higher ed, influencer marketing means leveraging students, alumni, and faculty to act as relatable amplifiers for the institution's messaging. Haberman notes that while traditional marketing can feel impersonal, influencers offer a genuine voice, fostering trust and engagement.Why Higher Ed Should Embrace InfluencersHigher education is notoriously slow to adopt new trends, but Lia emphasizes the benefits of integrating influencer marketing into university strategies:Reach Gen Z and Gen Alpha: These demographics trust influencers and prefer authentic, peer-led communication over institutional messaging.Evolve Beyond Celebrities: Influencers today include professionals, experts, and niche creators, making the strategy accessible to universities with diverse audiences.Build Relatable Content: Influencers excel at creating compelling content that resonates with their audience, often outperforming traditional advertising.Lia encourages institutions to think locally, identifying influencers within their community, such as star student-athletes, faculty with niche audiences, or alumni with strong online presences.Finding and Collaborating with InfluencersWhen it comes to sourcing influencers, Lia suggests the following:Social Listening: Observe who your students engage with online. Tools can help, but even manual research—like monitoring social media interactions—yields insights.Personal Outreach: Sliding into DMs with genuine compliments or proposals can open doors for collaboration.Creative Compensation: Not all partnerships require big budgets. Consider offering speaking opportunities, awards, or aligning with the influencer's passions to add value.For example, a university might work with a prominent alumni influencer to create content showcasing campus life. The collaboration doesn't have to break the bank—highlighting shared values or giving access to unique resources can be enough.Influencer Marketing on a BudgetHigher ed marketers often face budget constraints, but Lia stresses that great partnerships are still possible. Micro-influencers or creators with smaller, engaged followings can be affordable and impactful. Additionally, repurposing influencer-created content for institutional social media channels can stretch limited resources.Institutions can also look internally for influencers. Professors with expertise, athletes, or even enthusiastic students can act as authentic voices for the university. Lia highlights examples like Stephen Nedorazek, an Olympian and Penn State student whose collaboration with the university has amplified its reach.Staying Informed in a Rapidly Evolving SpaceLia recommends staying current through newsletters, books, and conferences. For beginners, she suggests resources like her own newsletter, In Case You Missed It, as well as other thought leaders like Rachel Karten and Lindsay Gamble. Regularly attending events like VidCon or VidSummit can also provide inspiration and insights into the latest trends.Guest Name: Lia Haberman, Creator Economy Expert | Advisor | EducatorGuest Socials:LinkedInXInstagramBlueskyTikTok Guest Bio: Lia Haberman is a distinguished Creator Economy expert and author of the best selling ICYMI newsletter — a must read for anyone in the social marketing space.She's been tapped for her social media and creator insights by brands such as Google, Robert Half and AT&T, she was invited to attend the first ever Creator Economy Conference at the White House in 2024, and has led live creator workshops for clients such as YouTubers Colin and Samir, Macy's and Riot Games.She teaches social media and influencer marketing at UCLA Extension; has created custom lectures for visiting students from Zhejiang University, SKEMA Business School and ESIC University; and was asked to speak to a delegation as part of the U.S. Department of State's International Visitor Leadership Program at UCLA. She's a speaker at conferences worldwide and is quoted regularly in outlets such as in The Washington Post, Business Insider, Ad Age and more. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Mallory Willsea guest-hosts a candid conversation with Jenny, host of Confessions of a Higher Ed Social Media Manager and author of a book celebrating its one-year anniversary. Jenny reflects on the evolution of social media in higher education, how her book has resonated with professionals worldwide, and offers insights into the future of the industry. From navigating leadership dynamics to platform shifts like Blue Sky, this episode is packed with valuable takeaways for marketing and social media professionals alike.Key TakeawaysSocial Media as a Professional Role: Social media management is no longer a junior-level role but a strategic, high-impact position deserving recognition.Managing Up with Grace: Practical tips for educating leadership and advocating for better social media practices while maintaining professionalism.Emerging Trends in Platforms: Platforms like Blue Sky offer a refreshing sense of experimentation, but preferences differ across generations.The Future of Content: With AI increasing content creation efficiency, the focus will shift to less frequent but higher-quality, human-centered, and authentic content.Episode SummaryReflecting on a Year of GrowthJenny opens up about the whirlwind year following her book release, sharing how it has opened doors to speaking engagements, global travel, and meaningful connections with social media professionals worldwide. Her insights reveal a profession still grappling with recognition challenges despite its critical role in brand strategy. Jenny notes that social media management has grown into a billion-dollar industry, yet the perception of the role lags behind.She also addresses the evolving platforms, mentioning how the rapid rebranding of Twitter to X was a notable moment. Her platform-agnostic approach to strategy has ensured her book remains relevant despite the fast-paced nature of social media.‍Managing Up in Social Media One of the most practical segments of the conversation involves Jenny's advice for social media managers navigating upward communication with leadership. From addressing unrealistic content requests to advocating for strategic alignment, Jenny emphasizes the importance of turning educational moments into opportunities.For example, she advises responding to poor content requests with phrases like, “I'm happy to take a look at it,” which deflects immediate commitment while leaving room for constructive feedback. This strategy has helped professionals across industries maintain boundaries while fostering better collaboration.Blue Sky and Generational Platform Shifts The conversation transitions to Blue Sky, a platform gaining traction among higher ed marketers seeking a fresh start away from X. Jenny and Mallory note the nostalgia Blue Sky evokes for early Twitter users—offering a linear feed and space for creativity. However, Jenny highlights an intriguing generational divide: while Millennials and Gen Xers appreciate Blue Sky's simplicity, Gen Z finds the lack of algorithmic curation unappealing.Jenny predicts continued migrations away from polarizing platforms like X, with groups finding new digital homes in waves as platform dynamics shift.The Future of Social Media Content Jenny's bold prediction for 2025 centers on AI's impact on content strategy. As AI accelerates content creation, the demand for less frequent but higher-quality, human-centered content will rise. Authenticity and meaningful engagement will remain paramount, pushing brands to focus on building deeper connections with their audiences rather than chasing volume.‍Giveaway Announcement! Exciting news! We're giving away a copy of Jenny's transformative book. To enter, simply comment on one of Enrollify's LinkedIn or Blue Sky posts about this episode. Let us know you'd love a copy, and we'll select one or two winners at random after the holiday break.Guest Name: Mallory Willsea, Chief Strategist and Producer at EnrollifyGuest Socials:LinkedIn@mallorywillsea.bsky.socialG‍uest Bio: Mallory Willsea is the Chief Strategist and Producer of Enrollify — higher ed's largest podcast network. Her insights on best practices and new trends are informed by her sector research and more than 16 years of experience. Mallory has held executive leadership roles in ed tech and at agencies spanning customer success, marketing, and business development. Her superpower is building media brands to reach, educate, and inspire forward-thinking higher education leaders. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Higher Ed Pulse and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Jenny welcomes Tony Sheridan, a social media storytelling expert currently working at the King Abdullah University of Science and Technology (KAUST) in Saudi Arabia. Tony shares his inspiring career journey from Ireland to Saudi Arabia, emphasizing the transformative power of authentic storytelling in social media. The conversation dives deep into strategies for lifting underrepresented voices and making a meaningful impact through thoughtful and inclusive content creation.Key TakeawaysAuthentic Storytelling Wins: Storytelling isn't just about information—it's about creating narratives that resonate emotionally and authentically.Diversity Drives Engagement: Inclusive content that authentically reflects diverse voices performs better and avoids common pitfalls.Leadership Without Authority: Even without formal power, you can lead initiatives by aligning with core values and presenting actionable strategies.Strategy Is Everything: Simple frameworks, like “strategy pillars,” can clarify goals and ensure content aligns with organizational values.Cultural Adaptation Matters: Recognizing and respecting cultural differences enhances storytelling impact without losing universal human connection.Episode SummaryHow Did Tony Sheridan Transition from Ireland to Saudi Arabia?Tony's journey began unexpectedly with a LinkedIn notification during the summer of 2020. With a decade and a half of experience at the University of Limerick, Tony had established himself as a pioneer in social media, leading award-winning campaigns on platforms like Snapchat, Instagram, and TikTok. Encouraged by a supportive manager to "spread his wings," Tony took a leap of faith to join KAUST. His decision wasn't without hesitation, but the opportunity to expand his storytelling expertise on an international stage proved transformative.How Does Culture Influence Social Media Strategies at KAUST?KAUST, as a mixed-gender, international university in Saudi Arabia, presented unique opportunities and challenges. Tony noted that while Saudi culture and Islam influenced societal norms, the evolving openness of the country under Vision 2030 allowed for unprecedented storytelling opportunities. For example, highlighting female graduates and staff became a priority, reflecting KAUST's diverse and inclusive ethos. His approach emphasized leveraging these cultural shifts to showcase untold stories, ensuring that representation was at the forefront of every campaign.What Strategies Help Amplify Marginalized Voices?Tony adopted a systematic approach to ensure inclusivity in campaigns:Establish Strategy Pillars: By creating a clear list of campaign values—like diversity, inclusivity, and authenticity—he gained buy-in from leadership and ensured alignment across teams.Shift to Narrative Storytelling: Rather than simply stating facts, Tony focused on “intention and obstacle” as storytelling elements, drawing inspiration from screenwriting principles.Lead with Influence: Even without formal authority, Tony championed meaningful change by presenting well-structured plans and aligning them with organizational goals.Which Platforms Are Best for Representation?Tony believes the platform matters less than the authenticity of the story. At KAUST, alumni-focused campaigns like "Changemakers" and student-led initiatives thrived across platforms, including Instagram and LinkedIn. The key wasn't high production value but meaningful narratives that resonated with audiences. Tony encouraged using platforms strategically, tailoring content to each channel's strengths.What Advice Does Tony Have for Aspiring Social Media Storytellers?Start with Simplicity: Ask, “Is this good storytelling?” Strip away distractions and focus on the core narrative.Write It Down: Document your values and use them as a guide for decision-making.Tell Stories Internally: Use the power of storytelling to communicate and advocate within your organization, not just on social channels.Practice Leadership: Take initiative to push boundaries and advocate for change, even if you lack formal authority.Guest Name: Tony Sheridan, Marketing and communications manager for the King Abdullah University of Science and TechnologyGuest Social: LinkedInGuest Bio: Tony Sheridan is the Marketing and Communications Manager at KAUST, one of the top-ranked research universities in the world, on the Red Sea coast of Saudi Arabia. After leading Social Media and Digital Content at University of Limerick to award-winning success for many years, he left his native Ireland and joined KAUST in April 2021. Since then he has worked with the team to bring their marketing and communications campaigns to new heights, working with high-profile, truly global brand partners such as McLaren Formula 1 racing team, Times Higher Education, AAAS/Science, National Geographic, and more.In the last 3 years at KAUST he has taken home more than a dozen awards from around the world including ‘Champion for Diversity, Equity and Inclusion' at the ContentEd awards in the UK for spearheading KAUST's diverse and inclusive storytelling campaigns. He is a storyteller, as a sought after conference Keynote, traveling globally to share his strategies and stories with the global Higher Ed community. Tony has recently Co-Chaired the CASE Middle East Advancement Conference 2024 in Abu Dhabi and Content Ed 2024 in Liverpool. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Higher Ed Pulse and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Host Jenny sits down with Devin Purgason, a prominent voice in higher ed social media and engagement strategies, and recent winner of the AMA Higher Ed Marketer of the Year Award, to explore the nuances of managing social media for community colleges. Purgason shares invaluable insights on how to foster authentic connections with students across generational divides, leveraging leadership visibility, and finding unique ways to make a community college's social media presence thrive. From creative campaign ideas to authentic engagement strategies, this conversation is packed with tips for anyone looking to elevate their institution's social media game.Key TakeawaysEmbrace Authenticity Across All Generations: Authentic content isn't just appealing to Gen Z; it resonates universally, making it a powerful tool in social media strategy.Utilize Leadership to Drive Engagement: Leveraging the presence of a relatable and engaging college president, like Forsyth Tech's Dr. Janet Spriggs, can boost student and faculty involvement.Adopt a Platform-Specific Strategy: Tailor content to fit the unique audiences on each social media platform to maximize reach and engagement.Make Students Feel Seen: Simple gestures, such as celebrating student milestones or featuring candid, relatable moments, foster a sense of belonging and pride within the college community.Highlight Real Student Stories Over Statistics: Share stories that resonate on a personal level rather than relying solely on polished content or general data.How Did Devin Become a Prolific Higher Ed Conference Presenter?Devin Purgason's journey to becoming a sought-after conference presenter in higher education began simply—by sharing authentic stories about Forsyth Tech and highlighting the achievements of the institution's students, faculty, and staff. With a natural enthusiasm for learning and engagement, Devin found himself being booked at events not because he aimed to promote himself but because his storytelling resonated deeply with audiences. His approach of focusing on Forsyth Tech's mission rather than personal accomplishments made him a compelling presence in the field.What Makes Running Social Media for a Community College Unique?Unlike four-year institutions, community colleges serve a more diverse demographic, both in age and experience. Devin explained that Forsyth Tech's students range from 16 to 77 years old, requiring unique strategies for each social platform to ensure the content reaches the right audiences. For instance, while younger students may gravitate toward Instagram, other students might prefer Facebook. Devin emphasized the need for a flexible, multi-channel approach to accommodate the wide-ranging interests and preferences of their students.How Can a College President's Social Media Presence Boost Engagement?Devin shared the significant impact Forsyth Tech's president, Dr. Janet Spriggs, has on student engagement. Dr. Spriggs, a first-generation college student who grew up on a North Carolina tobacco farm, brings a relatable, authentic presence to her role, resonating especially well with Forsyth Tech's community. Known for her #SprigSelfie campaign, Dr. Spriggs regularly interacts with students on social media, capturing moments on campus that make students feel seen and valued. This authentic engagement has become a hallmark of Forsyth Tech's social media strategy, with the #SprigSelfie symbolizing community pride.Why Is Authenticity So Important in Today's Social Media Landscape?While often seen as a Gen Z preference, authenticity appeals to audiences of all ages. According to Devin, authenticity has become a staple of social media content across generations. Authentic posts, whether in the form of unedited photos or simple student highlights, receive higher engagement than overly polished content. Devin noted that Forsyth Tech has found success in showing the college's real, everyday moments, especially those that involve genuine interactions between faculty, staff, and students.How Can Social Media Managers Build Community on a Budget?For social media managers who may not have a charismatic figure like Dr. Spriggs, Devin recommends finding other ways to bring authenticity to the college's social media. Highlighting student stories, sharing simple thank-you posts, or celebrating small wins are all effective ways to make students feel recognized. Authentic engagement, even in small ways, builds loyalty and encourages students to participate in the social media community.What Are Key Metrics to Measure Social Media Engagement in Higher Ed?Devin highlighted the value of non-follower metrics on platforms like Instagram, which reveal how many people outside the college's follower base see and engage with posts. He explained that #SprigSelfie posts are especially effective for reaching beyond Forsyth Tech's immediate followers, as students share these images with their networks. Additional metrics like shares and story reposts are key indicators of a campaign's success, as they show genuine interest and engagement from the student body.Can Authentic Student Stories Replace Polished Marketing Content?Absolutely. Devin advocates for a “students-over-statistics” approach, focusing on real stories that reflect the diverse lives of community college students. Whether it's a casual photo of a student on campus or a simple post highlighting an achievement, real content resonates with audiences more than carefully staged or edited images. For community colleges, this approach helps build a brand that feels accessible, supportive, and student-centered.Guest Name: Devin Purgason, Executive Director of Marketing and Student Care, Forsyth Technical Community CollegeGuest Social: LinkedInGuest Bio: As Executive Director of Marketing and Student Care at Forsyth Tech, Devin brings a rich blend of visual creativity and a deep commitment to education. Devin's evolution as a media professional enriches his innovative strategies in higher education marketing. He has been honored with Winston Salem's Under 40 Leadership Award, NC Triad Business Journal's 40 under 40 and two CASE awards. His academic achievements include graduating summa cum laude from Piedmont International University, earning a master's in historical theology, and securing a graduate certificate in Digital Media and Marketing from Duke University. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Higher Ed Pulse and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this episode, host Jenny sits down with Jesse Summers, Director of Social Media and Brand at the University of Oregon, to dive into the university's monumental transition to the Big Ten Athletic Conference. The conversation unfolds at the American Marketing Association Symposium for Higher Education in Las Vegas, where Jenny and Jesse discuss everything from campus campaigns to the power of social media community. Jesse shares unique insights into leveraging athletic milestones for academic storytelling, collaboration strategies, and practical advice for institutions navigating large-scale transitions.Key TakeawaysLeveraging Athletic Milestones for Academic Storytelling: Transitioning to the Big Ten became a broader branding opportunity for the University of Oregon, showcasing academics alongside athletics.The Power of Collaboration in Higher Ed Social Media: Working with Big Ten social media peers helped strengthen the university's transition and fostered creative content collaborations.The Value of Research and Planning: Conducting market research on similar institutional transitions helped guide and refine campaign strategies.Resilience in the Face of Change: Effective strategies for addressing audience concerns and pushback during significant institutional shifts.Authenticity in Social Media Management: Jesse's “confession” reveals that even seasoned social media managers are constantly learning and adapting, underscoring the need for flexibility and growth.‍Episode SummaryWhat does the transition to the Big Ten mean for the University of Oregon?Jesse explains that the August 2nd shift to the Big Ten wasn't solely about athletics; it marked entry into the Big Ten Academic Alliance. This dual opportunity allowed the university to emphasize both athletic and academic strengths, turning the spotlight on research and educational initiatives. Jesse shares that his charge as the Director of Social Media was to craft a narrative around this milestone that reached beyond sports to reinforce the University of Oregon's brand.How did collaboration play a role in the transition? Joining the Big Ten community opened doors for collaboration with other university social media teams. Jesse recounts an early connection with Ohio State, which led to a fun, co-produced video engaging both student bodies. For Jesse, meeting new people and attending conferences like the Big Ten Marketing and News Plus Conference created opportunities to share best practices, collaborate on content, and support one another across institutions.‍How did the University of Oregon's social media team manage the transition campaign? This campaign spanned multiple channels, from social media to print publications. Using the RACI model, Jesse oversaw the timeline and cross-departmental efforts, ensuring cohesive messaging across digital and print platforms. The campaign featured the fan-centric “UO Connections” game, mimicking the popular New York Times “Connections” puzzle with a University of Oregon twist, reinforcing the bond between athletics and academics.How did the team handle potential pushback from the community? Acknowledging that change can often spark mixed reactions, Jesse noted that most of the initial feedback occurred a year before the official transition. Anticipating some negativity, the team crafted a celebratory and positive campaign that kept the focus on the university's forward momentum. Jesse shares that they generally ignored the few trolls, letting genuine fans and community members drive the narrative.‍What advice does Jesse have for others facing large institutional changes? Jesse recommends thorough market research and analyzing similar transitions at other universities to inform campaign strategies. He emphasizes the importance of building solid relationships with partners—internally with departments like athletics and externally with peer institutions. These relationships allow for streamlined communication, foster trust, and support collaborative efforts that can make or break a campaign's success.‍What is Jesse's “confession”? Jesse's lighthearted confession reveals a relatable truth: even though he appears polished and in control, he's continually adapting and learning in the fast-paced world of social media. This candid moment serves as a reminder to all social media managers that no one has it all figured out, but a willingness to learn and grow is crucial. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Higher Ed Pulse and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this insightful podcast episode, Jenny chats with Emer Garland, a social media and communications professional at MIT, about creating a cohesive, accessible media library to support the campus community. Emer shares her journey from Dublin to MIT and how she helped build a digital asset library on Flickr, empowering MIT's departments, labs, and centers to easily access and use campus imagery. Discover practical advice on managing digital media, collaborating with students, and capturing authentic campus moments that reinforce MIT's unique culture.Smart Strategies for Authentic Campus EngagementMake the Most of Existing Platforms: Consider where your audience already interacts and build your digital asset library on a platform they find familiar, as MIT did with Flickr.Collaborate with Students for Unique Perspectives: Engage student photographers to capture campus life from their viewpoint, adding authenticity to your content library.Use Analytics to Refine Content: Leverage Flickr's metrics to understand which images resonate most, helping you decide what to capture next and keep your library relevant.Why Build a Centralized Media Library? Emer Garland explains the motivation behind creating a digital media library at MIT. With media scattered across multiple locations—Dropbox, individual computers, and even physical photos—MIT needed a centralized platform accessible to the campus community. Emer and her team selected Flickr, a platform already familiar to many faculty and staff, making it easier for departments to adopt. MIT's library now hosts over 3,500 photos and videos, exclusively available to faculty, staff, and students, supporting a range of uses from social media to print materials.Emer shares that centralizing media has particularly benefited smaller departments, which may not have the budget for professional photography. With access to high-quality, general-purpose photos of campus life, labs, events, and seasonal shots, these departments can maintain consistent and professional communications without the cost. Today, MIT's media library is a valuable resource that brings a sense of visual cohesion to campus-wide communication efforts.‍Capturing Authentic Campus Moments Emer emphasizes the importance of authenticity in visual content, particularly in higher education. Rather than relying on staged or stock photos, MIT's library includes organic images that capture real interactions and moments on campus. Emer's team prioritizes genuine engagement shots—faculty collaborating with students, students immersed in lab work, and the unique quirks of MIT culture that differentiate it from other institutions. They also source images from student photographers, who bring fresh perspectives and often capture less-visible aspects of campus life.In addition to traditional images, MIT's library includes aerial and drone footage, capturing the campus from new vantage points. Emer notes that iconic locations like the MIT Dome remain popular, but the library continuously evolves to feature diverse, unique content that feels authentic to MIT's community and culture.Best Practices for Starting a Media Library For institutions looking to build a similar media library, Emer recommends starting with foundational images that showcase the campus, its culture, and its unique strengths. Seasonal campus photos, iconic architecture, and dynamic classroom or lab scenes are valuable assets that communicate both identity and community spirit. Emer advises researching the right platform based on where the community already interacts, as well as considering the time and budget required for maintenance.MIT's media team actively gathers feedback from their departments to understand content needs, providing regular photo updates and ensuring relevance. Emer also underscores the value of setting boundaries with professional photographers and establishing release protocols to respect privacy, especially for more staged or event-focused shoots.Guest Name: Emer Garland, Communications Strategist, MITGuest Social: LinkedInGuest Bio: Emer Garland is a Communication Strategist for MIT's Institute Office of Communications, where she guides departments, labs, and centers on their marketing and communication needs. Her expertise includes strategic planning, budget management, digital strategy, branding, design, and social media. Emer also manages the MIT Media Library, a free resource for our community, and regularly plans and oversees photoshoots. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Higher Ed Pulse and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this conversation, Erin Ward discusses the intersection of gamification and higher education marketing. She explains the concept of gamification, differentiates it from gaming implementation, and provides examples of how it can be effectively utilized in higher ed. The discussion highlights the importance of engaging students through innovative marketing strategies, the potential for personalization, and the need for higher education institutions to adapt to a competitive landscape. Guest Name: Erin Ward, Head of Digital Sales & Client Experience at Next GradGuest Social: LinkedInGuest Bio: Erin Ward is a seasoned Client Experience and Marketing Professional with over 12 years of experience driving growth through innovative digital marketing and integrated marketing strategies. Erin has a proven track record in enhancing brand awareness, engagement, and brand affinity by executing targeted digital campaigns and communications. She excels in understanding the complete journey and translating demands into compelling brand messages. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Higher Ed Pulse and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Chloe Calvert discusses her experience running the flagship social media channels for the University of Georgia. She highlights the challenges of showcasing the university's community apart from athletics and shares examples of how they feature students in their content. Chloe emphasizes the importance of treating students like focus groups and user generated content, content created  by students for students, to produce authentic and engaging material. Chloe also explains how UGA takes a truly integrated approach, with teams for media relations, marketing and brand strategy, creative services, and project management working together to make social first content.Mentioned in the episode:Hidden camera videoBlooper ReelTurtle follow-upGuest Name: Chloe Calvert,  Social Media Coordinator at the University of  Georgia.Guest Social: LinkedInGuest Bio: Chloe Calvert is the Social Media Coordinator at the University of Georgia, where she manages the flagship university accounts across all major platforms. With a BS in Communications and a certificate in Social Media from Texas A&M, Chloe leverages her solid educational foundation and extensive experience to create engaging content that puts students at the heart of her strategy. Her approach amplifies the university's digital presence and builds a dynamic, inclusive online community. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Higher Ed Pulse and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Element451 is hosting the AI Engage Summit on Oct 29 and 30Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI's impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you're looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.

Cameron MacNiven from Dunroe uncovers the latest trends and data-driven insights shaping higher education social media and discusses how distinct higher ed categories, like admissions and university presidents, use social platforms differently to engage their audiences. Cameron also shares valuable tips on how schools can harness the power of trends, collaborations, and platform-specific strategies to boost their social media impact. Whether you're looking to improve engagement or just curious about what's working across campuses, this episode is packed with practical recommendations.Guest Name: Cameron MacNiven, CEO at Dunroe Inc.Guest Social: LinkedInGuest Bio: Cameron MacNiven is co-founder of Dunroe, a software firm providing social media analytics to creators and leaders in Higher Education. He loves building new things and working closely with Dunroe's amazing community of users in HESM. Reach out here anytime: cameron.macniven@dunroe.io - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Higher Ed Pulse and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Element451 is hosting the AI Engage Summit on Oct 29 and 30Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI's impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you're looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.

Ever feel overwhelmed by the growing list of tasks for managing social media channels? Jenny sits down with Maya Wesby of the Harvard Graduate School of Education, to discuss time management, the strategic use of platforms, and harnessing user-generated content (UGC). Maya also has a refreshing take that helps reduce audience fatigue and increase engagement. This episode  is a must listen if you're looking to streamline your work routine.Guest Name: Maya WesbyGuest Social: LinkedInGuest Bio: Maya Wesby is the Social Media Manager for the Harvard Graduate School of Education, where she handles the ideation, execution, and analysis of content across channels. She curates the school's social presence through engaging with the campus community, promoting school-wide events, and adapting editorial posts and announcements into social-first content. She supports the school's brand as a leading institution in the education field and as a welcoming community for those who want to Learn to Change the World.Previously, Maya supported social campaigns for consumer brands including Samsung, Dove, and HomeGoods. She is a master's student studying journalism with the Harvard Extension School and holds a bachelor's in history from Princeton University. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Higher Ed Pulse and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Element451 is hosting the AI Engage Summit on Oct 29 and 30Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI's impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you're looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.

Kate Meyers Emery, Ph.D., joins Jenny Li Fowler to share her journey into social media management and her strategic approach to the field. As Candid's Senior Digital Communications Manager, Kate frequently leverages experimentation and data-driven storytelling to connect with audiences. She highlights successful campaigns and strategies, offering advice on how to turn failures into valuable lessons.Some of the her advice includes:Embracing Experimentation —  treat experiments as a formal part of your workflow to gather data and make informed decisions. Be prepared to pivot based on what works and what doesn't.Approach social media strategy like a road trip — know your destination (goals) and map out your path (strategy) based on past performance and current insights. Use a living document to adjust plans as needed.Nothing is sacred — avoid getting too attached to specific tactics or content. Be willing to adapt and let go of strategies that no longer work, even if they were once successful.Guest Name: Kate Meyers Emery, Ph.D, Senior Digital Communications Manager, CandidGuest Social Handles: LinkedInGuest Bio: Kate Meyers Emery, Ph.D is the senior digital communications manager at Candid, where her primary role is leading the strategy, content production, and analysis of organic social media. With over 13 years of experience, Katehas a proven track record of using experimentation, data, and creativity to transform complex stories into simple yet compelling content on social media, web, email, and other digital platforms.She uses her depth of industry knowledge, natural curiosity, and background in Anthropology to create innovative, inclusive, and human-centered stories in digital spaces.Candid is a nonprofit organization that provides the most comprehensive data and insights about the social sector. Every year, millions of nonprofits spend trillions of dollars around the world. Candid finds out where that money comes from, where it goes, and why it matters. Through research, collaboration, and training, Candid connects people who want to change the world to the resources they need to do it. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Higher Ed Pulse and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Element451 is hosting the AI Engage Summit on Oct 29 and 30Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI's impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you're looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.

In this episode, Kate Meyers Emery, Ph.D., joins Jenny Li Fowler to share her journey into social media management and her strategic approach to the field. As Candid's Senior Digital Communications Manager, Kate frequently leverages experimentation and data-driven storytelling to connect with audiences. She highlights successful campaigns and strategies, offering advice on how to turn failures into valuable lessons. Some of the her advice includes:Embracing Experimentation —  treat experiments as a formal part of your workflow to gather data and make informed decisions. Be prepared to pivot based on what works and what doesn't.Approach social media strategy like a road trip — know your destination (goals) and map out your path (strategy) based on past performance and current insights. Use a living document to adjust plans as needed.Nothing is sacred — avoid getting too attached to specific tactics or content. Be willing to adapt and let go of strategies that no longer work, even if they were once successful.Guest Name: Kate Meyers Emery, Ph.D, Senior Digital Communications Manager, CandidGuest Social Handles: LinkedInGuest Bio: Kate Meyers Emery, Ph.D is the senior digital communications manager at Candid, where her primary role is leading the strategy, content production, and analysis of organic social media. With over 13 years of experience, Katehas a proven track record of using experimentation, data, and creativity to transform complex stories into simple yet compelling content on social media, web, email, and other digital platforms.She uses her depth of industry knowledge, natural curiosity, and background in Anthropology to create innovative, inclusive, and human-centered stories in digital spaces.Candid is a nonprofit organization that provides the most comprehensive data and insights about the social sector. Every year, millions of nonprofits spend trillions of dollars around the world. Candid finds out where that money comes from, where it goes, and why it matters. Through research, collaboration, and training, Candid connects people who want to change the world to the resources they need to do it. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Higher Ed Pulse and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Element451 is hosting the AI Engage Summit on Oct 29 and 30Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI's impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you're looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.

Megan Ellisor,  Director of Social Media at NC State, gives us a look into their innovative Social Media Hub at NC State, which fosters collaboration and enhances the university's digital presence as a whole. Jenny and Megan also discuss the importance of mission-driven work, the evolution of social media roles, and the benefits of a centralized yet flexible social media structure.Guest Name: Megan Ellisor, Director of Social Media for NC State UniversityGuest Bios: Megan Ellisor is the Director of Social Media for NC State University, the largest public university in North Carolina. She leads the university's Social Media Strategy Hub, working with the social media specialists to hone their multimedia skills and develop effective content strategies to meet the needs of their college or unit. Megan also oversees the university's enterprise social team and the Student Creator Program.Guest Social: LinkedIn - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Higher Ed Pulse and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Jenny talks with Matt Griffin from the University of Pennsylvania and Melissa Lesica from Harvard University about the tumultuous and challenging landscape of higher education social media over the past academic year. They explore the impact of significant global events, bot attacks, and the increasing vitriol directed at higher ed institutions. They also delve into how their teams managed these crises and the lessons learned to prepare for future challenges.Guest Names:Matt Griffin, Dir. of New Media Communications at University PennsylvaniaMelissa Lesica, Senior Dir. of Content strategy at Harvard UniversityGuest Social Handles:Matt: LinkedInMelissa: LinkedInGuest Bios: Matt Griffin is Director, New Media Communications, in the Office of University Communications at the University of Pennsylvania, with 20+ years of experience in digital marketing and communications for publishing companies, business journals and educational institutions. Matt joined Penn in 2012 as part of a then-new push to consolidate social media strategy at the University, and has since grown the University's social footprint, expanded access to social media tools across Penn, and worked to build a cross-departmental collaborative working group of more than 300 communications professionals across campus.Melissa Lesica is the Senior Director of Content Strategy at Harvard University. She manages a team that produces, manages and measures Harvard's flagship digital properties, including Harvard.edu, the Harvard Gazette news website, the @Harvard social media channels and a variety of email newsletters. Melissa has worked in higher education for 17 years, advocating for digital transformation, innovation and accessibility. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Higher Ed Pulse and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

I'm locked out of a business Meta account, now what!?Almost every social media manager has been locked out of a Meta account and felt the frustration of trying to regain access. In this episode, Jenny chats with Adrienne Kemp-Rye, Stanford University's Social Media Manager, who shares her expert strategies for preventing and resolving Meta account lockouts. Learn practical tips on maintaining account health, navigating Meta's appeal process, and implementing security measures to keep your social media presence secure and within your possession. Grab a pen and paper cause you're going to want to take notes!Guest Name: Adrienne Kemp-Rye, social media manager at Stanford UniversityGuest Social Handles: LinkedInGuest Bio: Adrienne Kemp-Rye is the social media manager at Stanford University, where she manages day-to-day operations of the institutional channels; produces social-first content; and provides strategy advice to campus communicators. Previously, Adrienne worked as a marketing associate at Crate and Barrel and with the social team at West Virginia University. Outside of work, you can find her cruising Chicago's Lakefront Trail (where she's remotely based) and visiting family in the Appalachian Mountains. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Higher Ed Pulse and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Danielle Sewell, Director of Digital Marketing at York College of Pennsylvania, shares practical insights on where to start when it comes to data, understanding metrics, and using data to tell compelling stories. Danielle also highlights the supportive community within higher ed marketing and the value of continual learning.In this episode you will learn:How to establish benchmarks.Simplifying your approach to analytics.The basics of creating a report.Guest Name: Danielle Sewell, Director of Digital Marketing at York College of PennsylvaniaGuest Social: LinkedInGuest Bio: Danielle Sewell has over 13 years of experience in strategic marketing and communications. She has been working in higher education since 2014, specializing in digital community-building, brand development, organizational storytelling, and marketing leadership. She currently serves as Director of Digital Marketing at York College of Pennsylvania, where she oversees content strategy and implementation for the institutional website and flagship social media channels. Danielle's educational background centers on professional writing and creative project management. She completed her undergraduate degree in English with a writing concentration at the State University of New York at Plattsburgh, followed by an M.A. and M.F.A. in Creative Writing from Wilkes University. She lives in York, PA with her husband, Scott, and their dog, Cosmo. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Higher Ed Pulse and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Connect with Us at the Engage Summit:Exciting news — Jenny will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can't wait to see you there!

In this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org. This episode highlights the fresh features and content now available on the site, emphasizing Enrollify's commitment to revolutionizing higher education. Learn about the variety of resources—from podcasts to ourses to webinars—that can help professionals make impactful changes in their careers and institutions. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Higher Ed Pulse and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Connect with Us at the Engage Summit:Exciting news — Jenny will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can't wait to see you there!

Teddi Tostanoski talks about the unique challenges and rewards of managing executive social media channels, and how she collaborates with CSU President Amy Parsons to create an authentic and impactful online presence. You will gain insights into the differences between managing institutional and executive accounts and the role social media can play in higher ed administration and communicating with students. Whether you're a social media manager or a higher ed professional, this episode is packed with valuable takeaways on building and maintaining a dynamic social media presence for a higher ed executive.Guest Name: Teddi Tostanoski, Colorado State UniversityGuest Social Handles:LinkedInXGuest Bio: Teddi Tostanoski serves as a Senior Social and Digital Media Strategist at Colorado State University, leading the social media strategy for the Office of the President. Teddi's social media career spans nonprofits, small businesses, consumer electronics, and for the past six years, higher education—where she has focused on executive, undergraduate admissions, and institutional social media strategies. All of her work is guided by a passion to build strong online communities through inclusive and accessible practices. Currently, Teddi is working closely with President Amy Parsons to further Colorado State University's brand by pushing the boundaries of how a university president shows up online.  - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Higher Ed Pulse and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Connect with Us at the Engage Summit:Exciting news — Jenny will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can't wait to see you there!

In this episode, we get into Jacob Shipley's minimum viable social strategy for one person social media teams. With a focus on practical, scalable tactics, Jacob discusses how small teams can maximize impact with minimal resources, emphasizing the power of content repurposing and strategic platform focus.Guest Name: Jacob Shipley, Head of Social at BenzingaGuest Social Handles:LinkedInX, @TheJacobShipleySocial StudiesGuest Bio: Jacob serves as the Head of Social at Benzinga and is building Social Studies into the go-to community for social media pros. He previously worked in social media at YouVersion and Tyson Foods and has consulted for brands like Sony Music Entertainment, Provident Films, and others. Jacob lives in Northwest Arkansas with his high school sweetheart and their 3 daughters. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Higher Ed Pulse and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Connect with Us at the Engage Summit:Exciting news — Jenny will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can't wait to see you there!

In this special cross-over episode, we dive deep into the world of creator marketing within higher education. Listen to engaging conversations from leading experts on the Enrollify network who discuss the nuances and successful strategies of utilizing creator marketing to enhance visibility and engagement for higher education institutions. Whether it's leveraging user-generated content, nurturing student creators, or recruiting influencers directly from campus, this episode offers a plethora of actionable insights. Key Takeaways:Empowering User-Generated Content: Discover how institutions like Penn State utilize social media listening to recruit and empower student content creators, enhancing their digital footprint authentically.Interns as Key Marketers: Learn from Siena College's approach, where student marketing interns play a crucial role in crafting content that resonates with Gen Z, proving that real voices drive real engagement.Strategic Influencer Collaborations: Gain insights from Glacier, a digital advertising firm, on how to identify and collaborate with student influencers to boost enrollment and campus engagement.Listen to the Full Episodes Featured:Confessions of a Higher Ed Social Media Manager - Episode 7: Using Social Media Listening And Monitoring To Recruit CreatorsMission Admissions - Episode 30: Creating And Developing A Team Of Student Content CreatorsThe Application - Episode 30: How To Discover And Activate Your School's Student Influencers - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Higher Ed Pulse and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Connect with Us at the Engage Summit:Exciting news — Jenny will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can't wait to see you there!

Have you ever tried to make academic topics not just informative but entertaining? In our latest episode, Nick Moran, Director of Audience Development at Johns Hopkins Bloomberg School of Public Health, reveals how a dash of humor can transform even the driest subjects into engaging content. Nick talks about his team's creative process in their “writing room” and how they turn essential health messages into engaging, share-worthy posts!Guest Name: Nick Moran, Director of Audience Development at Johns Hopkins Bloomberg School of Public HealthGuest Social: LinkedInGuest Bio: Nick Moran leads digital marketing and audience development at the Johns Hopkins Bloomberg School of Public Health. His team manages social media, search, digital advertising for enrollment marketing, and also produces the social media content you see on their Instagram @JohnsHopkinsSPH. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Higher Ed Pulse and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Connect with Us at the Engage Summit:Exciting news — Jenny will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can't wait to see you there!

We're going to dig-in to the transformation of The Ohio State University's social media landscape with Associate Director of Social Media Dani Dean. She will uncover the strategic pivot towards a coordinated social media presence and share the trials, triumphs, and tactics of navigating one of the largest university social ecosystems. Tune in for an insider's perspective on policy-making, community building, and why sometimes, less is more in the world of social media. Dani speaks candidly about embracing change, fostering connections, and the unexpected joys of a well-organized digital space. Don't miss this episode of Enrollify, where we turn the wild, wild west of social media into a blueprint for an integrated presence.Guest Name: Associate Director of Social Media at The Ohio State UniversityGuest Social: LinkedInGuest Bio: As the Associate Director of Social Media at The Ohio State University, Dani Dean oversees the social media strategy for the enterprise social accounts with a focus on growing the brand, engagement and lead generation across the university. She builds collaborative relationships across Ohio State by leading the Social Media Community of Practice, a group of 100+ marketers and communicators interested in creating or expanding the social presence of their colleges and departments at the university. She also serves as a social media consultant for the university, concentrating on best practices, creating content strategies and guiding enterprise-wide social media campaigns.Before her current role, Dani was the Social Media Production Manager for Ohio State and led the creative direction and content creation for the university on social. She has a background in sports digital media as a broadcast journalist, social media manager and content creator for The Ohio State University Department of Athletics and local news stations. She graduated from Ohio University with a Bachelor of Science in Journalism degree. Outside of the social media world, she loves to travel, hike, try new workout classes, go to concerts and sporting events (especially the Cincinnati Bengals) and walk her mini Goldendoodle, Cooper. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Higher Ed Pulse and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Connect with Us at the Engage Summit:Exciting news — Jenny will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can't wait to see you there!

As Co-chair of the Symposium for the Marketing of Higher ed, Teresa Valerio Parrot has judged a lot of presentation proposals. She unlocks the secrets of what makes a proposal stand out in the crowded landscape of academic presentations. Teresa gives us insights on how to write a proposal, prepare for a presentation, and level-up to a featured or keynote spot. Teresa's insider tips will transform your next pitch from standard to standout. If you're itching to make your mark and lead the conversation at the next big conference, this episode is your golden ticket!Guest Name: Teresa Valerio Parrot, Principal of TVP CommunicationsGuest Social: LinkedInGuest Bio: Teresa Valerio Parrot often says that while her husband is her true love, her alma mater, the University of Colorado, was her first love. Higher education, however, is her home. She is known for honesty juxtaposed with optimism; the two combine to provide communications counsel focused on transparent leadership and relationship building. Teresa helps higher education executives truthfully share excellence and genuinely own mistakes through their communications and actions because she knows honesty is present in all sound proactive and crisis outreach. Previously, Teresa served as senior vice president for Widmeyer Communications and vice president for SimpsonScarborough. She counts almost 10 years of service with the University of Colorado, including an officer-level appointment as assistant secretary of the University. She is co-host of the “Trusted Voices Podcast,” co-editor of Call to Action for Inside Higher Ed, and has numerous bylines with national and higher education media. Teresa earned a bachelor's degree in communications from the University of Colorado Boulder, a master's degree in public administration from the University of Colorado Denver, and a doctoral degree in higher education policy and leadership from Southern Methodist University. She holds an accreditation in public relations from the Public Relations Society of America (PRSA). She lives in Longmont, Colorado, with her husband and dogs. Each year she threatens to become a runner and instead spends her time traveling with her family. Don't get her started on how amazing her college-aged daughter is unless you have a spare hour or two. Or three. She serves on the boards of PRSA, the Colorado-based Scientific and Cultural Facilities District (SCFD), and KUNC public radio and the Colorado Sound. She is a member of the Denver Ballet Guild. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Higher Ed Pulse and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Connect with Us at the Engage Summit:Exciting news — Jenny will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can't wait to see you there!

In this insightful episode, we chat with Sallie Poggi, the former director of social media at the University of California, Davis, who played a pivotal role in shaping the university's social presence. Sallie shares her career journey, highlighting her transition from social media to an executive role. Her story is not just about the evolution of her career but also about how the skills developed as a social media manager and director prepare people for higher-level positions beyond social media.Guest Name: Executive Director and Chief of Staff, Strategic Communications at the University of California, DavisGuest Bio: A proud Aggie alum, Sallie serves as executive director for Strategic Communications. She oversees operations and administrative functions and leads the executive communications unit. She guides the overall strategy for the office to creatively engage audiences, support executive communications strategy, and ensure the expanded awareness of UC Davis. Prior to her current role as executive director, Sallie served as the UC Davis social media director where she led strategy for how the University creates community and shares diverse stories on the flagship channels of UC Davis, executive social media channels, and Undergraduate Admissions channels. She was responsible for providing strategic guidance, governance, and policy to the University's network of more than 130 social media communicators.For the decade before joining UC Davis in 2015, she worked at global PR firms, consulting with national and international brands. She helped large consumer brands and government agencies to embrace and transform their businesses by developing social-media strategy, content strategy, marketing plans, and engagement campaigns.Sallie lives in Sacramento with her husband, two sons, and two crazy, little min-pin dachshund dogs.Guest Social: LinkedIn - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Higher Ed Pulse and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Connect with Us at the Engage Summit:Exciting news — Jenny will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can't wait to see you there!

We engage in an inspiring conversation with Matt Nazario-Miller, Communications Manager at Stanford University, and a passionate advocate for diversity, equity, inclusion, and belonging. Matt shares his unique journey and sheds light on what real allyship looks like, especially within the LGBTQ+ community. From accidental beginnings in social media to championing inclusive narratives year-round, Matt talks about the important role of higher education professionals in fostering a more inclusive environment on our campuses. Tune in to discover how we can all be a better ally on university social media channels, not just during recognition months but every day. This episode is a must-listen for anyone committed inclusivity and allyship in their work in higher education. Don't miss out on these invaluable insights—subscribe to Enrollify now!Guest Name: Matt Nazario-Miller, M.Ed., Communications Manager, StanfordGuest Bio: With 10 years of marketing communications experience in the education space, Matt Nazario-Miller (he/they) currently serves as a Communications Manager with HR Communications at Stanford University, a strategic role focused on talent management as well as diversity, equity, inclusion, and belonging for the staff community. Matt's first full-time roles were in social media strategy, and his experience spans K-12 and higher education. A Bay Area local now living in NYC, Matt is a proudly bi+/queer Latine with a bachelor's degree in Media Studies from USF and an educational master's degree in Student Development Administration from Seattle University.Guest Social: XInstagramThreadsLinkedInAdditional resources:“Multicultural Competence in Student Affairs” by John A. Mueller and Amy L. ReynoldsDEI strategist and author Lily Zheng and her book DEI Deconstructed - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Higher Ed Pulse and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Connect with Us at the Engage Summit:Exciting news — Jenny will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. Learn more and register at engage.element451.com — we can't wait to see you there!

In this episode, we'll dive into the high-octane world of social media event coverage with Jenn Crimm, the mastermind behind Opry Entertainment Group's social media presence. Jenn shares her secrets for planning, capturing, and amplifying live moments on social media in real time. Discover her meticulous tactics, backstage insights, and the art of making every post count. Plus, learn how Jen turns live experiences into lasting social media content. Tune in for an exclusive peek behind the digital curtain!You will learn:How to prepare for a live event.What to expect during the event.How to create a report following the event.Guest Name:  Jenn Crim, Social media manager at Opry Entertainment GroupGuest Email: jcrim@opry.comGuest Social: LinkedInGuest Bio: Jenn Crim is an organic social media creative and strategist based in Nashville, Tennessee. She's an entertainment social media manager in Music City working with country music brands The Grand Ole Opry, The Ryman Auditorium, Blake Shelton's Ole Red and Austin City Limits Live. Jenn focuses on growing social audiences, creating unique content and connecting artists and fans on social media and beyond.  - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Higher Ed Pulse and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Connect with Us at the Engage Summit:Exciting news — Jenny will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. Learn more and register at engage.element451.com — we can't wait to see you there!

This podcast is brought to you by Element451 — the leading AI-enabled CRM for Higher Ed.  Learn more about how Element451 can help you exceed your enrollment and marketing goals. Jon-Stephen Stansel is a freelance social media strategist, speaker, consultant, and a well-known voice across social media marketing. He spent many years in higher ed social media before pivoting into other industries and has first-hand experience of how social media is handled across different sectors. In this episode, Jon-Stephen shares five things he believes every higher ed supervisor or leadership team should know about being a social media manager for a university.Guest Name: Jon-Stephen StanselGuest Social Links: X (Twitter)LinkedInInstagramTikTokWebsiteGuest Bio: Jon-Stephen Stansel is an award-winning social media professional with over a decade of experience managing, building, and creating content for brand social media accounts. He has run social media accounts for Amazon Prime's Invincible animated series, Hyper RPG, Better Place Forests, the University of Central Arkansas, Texas State University, the Texas Department of Transportation, as well as consulting for many television series, films, and small businesses. As Director of Social Media for Chaotic Good Studios, Jon-Stephen worked on social media strategy and content for AVATAR: THE WAY OF WATER and Amazon Prime Video's LORD OF THE RINGS: THE RINGS OF POWER among several other major entertainment franchises. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Higher Ed Pulse and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Connect with Us at the Engage Summit:Exciting news — Jenny will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. Learn more and register at engage.element451.com — we can't wait to see you there!

Nicole Tabak, freelance writer and content strategist, manages the Harvard Online social media accounts. In 2022, she wrote a thread on what was Twitter at the time about Taylor Swift albums as Harvard Online courses and it went viral. Nicole tells us that it pays to be true to who you are and experiment on the institution's social media channels. We will discuss that viral moment, her inspiration, and how she made it happen.Guest Name: Nicole Tabak. , Guest Social Handles: Twitter, LinkedIn, Instagram, TikTokGuest Bio: Nicole Tabak is a freelance content strategist, mental health advocate, and Founder of Social Media Detox. She has worked with clients on building holistic content strategies across industries with clients including Harvard University, The Creative Ladder, Time Magazine, and Passion Planner. You can find her and her weekly newsletter on mental health for marketing professionals at nicoletabak.com - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Higher Ed Pulse and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Connect with Us at the Engage Summit:Exciting news — Jenny will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. Learn more and register at engage.element451.com — we can't wait to see you there!

When Kellen Manning took his first social media job at Boston University, he was a one-person team and he got creative about finding content and creators. He used organic social listening and monitoring practices to find members of the community who were already creating great content and built a strategy around UGC. Now as a director, he continues this practice, building it into his team's process, and they've extended it to searching for faculty creators.Guest Name: Kellen ManningGuest Social: Linkedin and TwitterGuest Bio: Kellen currently works as the Director of Digital Public Relations for the Office of Strategic Communications at Penn State University where he oversees the long-term strategy of the flagship Penn State social media accounts and the social media team. In the past, he has worked at Boston University, MIT, and Harvard in digital and social media roles across alumni relations, student life, admissions, and undergraduate communications. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Higher Ed Pulse and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Connect with Us at the Engage Summit:Exciting news — Jenny will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. Learn more and register at engage.element451.com — we can't wait to see you there!

Confessions of a Higher Ed Social Manager is returning with new host Jenny Li Fowler!Confessions of a Higher Ed Social Media Manager covers the do's, don'ts, and dynamics of the complex and challenging social media ecosystem. We analyze the successes and failures of those in the higher education social space — what went right, what went wrong, and what are the lessons learned. We'll share actionable steps so you can push past the pitfalls others have faced. No matter if you're on a team of 20 or a team of one, we've got you covered.Confessions of a Higher Ed Social Media Manager is a proud member of the Enrollify Podcast Network - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Higher Ed Pulse and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Connect with Us at the Engage Summit:Exciting news — Jenny will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. Learn more and register at engage.element451.com — we can't wait to see you there!

In this episode, we sit down with Sarah Wells, the social media communications officer at a large Canadian college, and discuss the differences between managing social for US institutions and Canadian institutions. This episode also explores platforms like Reddit, Threads, and TikTok and how they have become increasingly pivotal in higher ed social strategies, Sarah shares her insights into harnessing their unique features and algorithms to connect with the university's audience. This Episode is Brought to You By Our Friends at OlogieIn higher education, it's almost impossible to truly stand out. Ologie gets it. As a branding and marketing agency that focuses on education, they understand that what makes you authentic, is also what makes you distinct. Ologie offers award-winning creative, smart strategy, innovative thinking, and expert digital marketing. Most of all, they'll help you connect with your audiences, bring your stakeholders together, and achieve the results that matter most to you.Want to find out more about how you can build a compelling brand or campaign? Visit ologie.com. About the Enrollify Podcast Network Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Jaime Hunt, Allison Turcio, Eddie Francis, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!  - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Higher Ed Pulse and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Connect with Us at the Engage Summit:Exciting news — Jenny will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. Learn more and register at engage.element451.com — we can't wait to see you there!

Join us in this insightful episode as we sit down with Liz Harter, senior social media manager at the University of Notre Dame, to delve into the captivating world of social media management during times of crisis. In this candid conversation, we explore the unique challenges faced by social media professionals when navigating turbulent waters, and the profound impact it has on our mental well-being. From handling sensitive issues to maintaining a positive online presence, Liz shares strategies and experiences that shed light on the delicate balance between managing social media platforms and safeguarding our mental health.  This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more. If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings. Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.  About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!  - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Higher Ed Pulse and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Connect with Us at the Engage Summit:Exciting news — Jenny will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. Learn more and register at engage.element451.com — we can't wait to see you there!

In this episode, we sit down with Kasandrea Sereno, the founder of #HigherEdSocial, a thriving community dedicated to helping social media managers in higher education. Kasandrea shares her journey in starting the community, and how it has grown into a valuable resource for those navigating the complexities of social media management in the higher ed space, and what the professional society has to offer it's members. Tune in to learn from one of the industry's leading voices, and discover the resources that exist for helping social media managers in higher education thrive. This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more. If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings. Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.  About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!  - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Higher Ed Pulse and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Connect with Us at the Engage Summit:Exciting news — Jenny will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. Learn more and register at engage.element451.com — we can't wait to see you there!

Join host, Callie Goodwin, as she talks with guest, Kailee Potgeter about managing social media for Grand Rapids Community College, a 2 year institution located in Grand Rapids, Michigan.  This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more. If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings. Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.  About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!  - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Higher Ed Pulse and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Connect with Us at the Engage Summit:Exciting news — Jenny will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. Learn more and register at engage.element451.com — we can't wait to see you there!

Join host, Callie Goodwin, as she talks with guest, Marcella Cintra about life as someone new to the world of higher ed social media. Marcella shares what life has been like over the past 6 months since she joined a Florida state college and began managing social media and web content. This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more. If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings. Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.  About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!  - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Higher Ed Pulse and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Connect with Us at the Engage Summit:Exciting news — Jenny will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. Learn more and register at engage.element451.com — we can't wait to see you there!

Join host, Callie Goodwin, in her premier episode as she talks with fellow Columbia, South Carolina social media manager, CJ Tamasco from the University of South Carolina. This episode is a friendly chat between 2 friends talking about the highs, lows, and confessions of working in higher education.  This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more. If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings. Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.  About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!  - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Higher Ed Pulse and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Connect with Us at the Engage Summit:Exciting news — Jenny will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. Learn more and register at engage.element451.com — we can't wait to see you there!

Welcome to Confessions of a Higher Education Social Media Manager, hosted by Callie Goodwin, where we delve into the world of higher education social media through the eyes of the people behind the screens. Join us as we explore the ups, downs, and everything in between when managing the online presence of colleges and universities. From navigating the latest social media trends to dealing with crisis management, we'll hear first-hand accounts of what it's really like to be a higher education social media manager. We'll sit down with masterminds behind some of the most innovative and engaging social media campaigns in the field and hear their behind-the-screen stories, best practices, and insider tips. Whether you're a seasoned pro or just starting out, sit back, grab your headphones, and get ready for some candid confessions and valuable insights into the world of higher ed social media.Confessions of a Higher Ed Social Media Manager is a part of The Enrollify Podcast Network. You can subscribe to this podcast at enrollify.org or wherever you get your podcasts!This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more. If this sounds like something you could benefit from, give those folks a ping, and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings. Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit. About the Enrollify Podcast Network If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!  - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Higher Ed Pulse and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Connect with Us at the Engage Summit:Exciting news — Jenny will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. Learn more and register at engage.element451.com — we can't wait to see you there!