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If you're a true music fan, you know the best songs are the ones that speak to your soul, and Las Vegas artist Kuttup is doing just that. On this electrifying episode of Music Monday, we sit down with Kuttup to uncover her journey into the music industry and what makes her style impossible to replicate. From her raw lyrics to her captivating stage presence, Kuttup is proving why she's one of the realest voices in the game right now. And to top it off, she takes the stage to perform her hit single, “What It Comes To.” Follow Kuttup: Instagram: @itskuttup TikTok: @kuttupmusic Stream her music on all platforms: Kuttup

Welcome to the High Heels and Tea Podcast! In this episode, we are proud to have the incredible Princess Stormm as our special guest. Her dynamic career includes conducting memorable interviews with a wide range of individuals, from A-list celebrities to emerging fashion entrepreneurs. She's sharing exclusive behind-the-scenes details about her upcoming projects, including the highly anticipated HSSU Scholarship in honor of her mother. Additionally, she's dropping gems and the grit and grind background that got her started in media, discussing her inspiring Women Empowering Brunches and her son Ace's new book series, which aims to inspire children to love learning. Get ready for an episode filled with excitement and inspiration! EPISODE HIGHLIGHT: 1. Learn more about Princess Stormm's HSSU Scholarship Funding Program. 2. Stay positive and empowered as a woman. CONNECT WITH US: - Connect with Princess Stormm on InstaGram: @PrincessStormm - Stay connected with the podcast across all social media platforms: - For Instagram, follow @high_heels_tea_podcast - Visit the website at munroeshoetique.com/pages/high-heels-tea-podcast - For bookings or inquiries, email booking@highheelsandteapodcast.com

Welcome back to the High Heels and Tea Podcast! This is Crystal Lee and Reonda Hunt, and we're excited to bring you another solo episode in 2024. Today, we're diving into a girl chat about a hot topic in our group chat: What are your requirements for dating? Click the play button to join in on our girl chat. EPISODE HIGHLIGHT: 1. What would the person you're dating say about you? 2. Would you be mad if someone tagged you on the first date? CONNECT WITH US: - Follow the High Heels and Tea Podcast on social media platforms: High Heels and Tea Podcast - Email: book@highheelsandteapodcast --- Support this podcast: https://podcasters.spotify.com/pod/show/high-heels--tea-podcast/support

Welcome back to the High Heels and Tea Podcast! This is Crystal Lee and Reonda Hunt, and we're excited to bring you another solo episode in 2024. Today, we're diving into a girl chat about a hot topic in our group chat: Would you date a man with a butt tattoo? Click the play button to join in on our girl chat. EPISODE HIGHLIGHT: 1. Would you date someone your kids don't like? 2. What would you do? CONNECT WITH US: - Follow the High Heels and Tea Podcast on social media platforms: High Heels and Tea Podcast - Email: book@highheelsandteapodcast --- Support this podcast: https://podcasters.spotify.com/pod/show/high-heels--tea-podcast/support

Welcome back to the High Heels and Tea Podcast! In this episode, we are joined by Mike Woods, the Executive Director and Founder of Dream Builders 4 Equity. His organization consists of a variety of programs with missions that include tackling the vacant home epidemic plaguing the St. Louis region. They achieve this by employing local minority youth and contractors to undertake large-scale community-led development projects. This not only puts money and equity back into the pockets of people within the community but also creates workforce development opportunities and helps scale minority-owned contracting businesses. EPISODE HIGHLIGHT: 1. (DB4E) is working to develop economically sustainable and socially engaged communities by growing equity for youth, businesses, residents, and real estate. CONNECT WITH US: - Mike Woods (DB4E) Website: https://www.dreambuilders4equity.org/ - Dream Builders 4 Equity InstaGram (@dreambuilders4equity) --- Support this podcast: https://podcasters.spotify.com/pod/show/high-heels--tea-podcast/support

In this episode of Fintech Impact, host Jason hosts Tanmai Sharma, the CEO and Founder of Collation.AI. The discussion revolves around how Collation.AI addresses the pervasive issue of data integration challenges within financial services through AI-driven solutions. By focusing on creating a centralized data warehouse and utilizing AI chatbots for workflow operations, Sharma shares insights on enhancing data utility and streamlining services in the sector. Episode Highlight:00:09: Jason introduces the episode and guest Tanmai Sharma, CEO and Founder of Collation.AI. Understanding the company's mission illuminates the episode's focus on solving data integration and workflow challenges in financial services through advanced AI technologies.04:29: Sharma underscores the flexibility and scalability of their solution compared to traditional methods, which often rely on manual data management. This part of the conversation emphasizes the efficiency and accuracy benefits of using AI and bots for data synchronization tasks.08:54: The role of artificial intelligence in enhancing data management and user interaction with Collation.AI's platform is discussed. Sharma elaborates on how AI aids in analyzing unstructured data and simplifying interactions through moderated conversations with a chatbot. 11:11: Discussing the future vision for Collation.AI and the broader Fintech sector, Sharma speculates on the move towards data standardization. This future direction promises to further streamline data handling across platforms, potentially revolutionizing how financial data is managed and utilized. 14:36: Sharma reflects on his professional journey and the evolution of Collation.AI. His insights provide a personal perspective on the challenges and opportunities in leveraging technology to solve complex data issues in the Fintech domain.Key Points:The integration of AI and bot technology in managing financial data can significantly reduce the complexity and enhance the efficiency of data workflows.Collaboration between technology providers and financial professionals is key to addressing the ongoing challenges of data integration, accuracy, and utilization. The journey of adapting advanced technologies in traditional sectors like finance underscores the importance of experience, knowledge, and continuous innovation in solving industry-wide problems.Tweetable Quotes:"It should be a criminal offense to have the data and not use it correctly." - Tanmai Sharma"We're not competing with anyone; our competitor is a human being. Our solution is in a very different zip code." - Tanmai Sharma "Every customer gets a separate data warehouse...it's easier, cheaper, faster, more reliable." - Tanmai SharmaMentioned Resources:Facebook – Jason Pereira's FacebookLinkedIn – Jason Pereira's LinkedInWoodgate.com – SponsorPodcast Editinghttps://www.linkedin.com/in/tanmai-sharma-9b1777/https://collation.ai/ Hosted on Acast. See acast.com/privacy for more information.

Welcome back to the High Heels and Tea Podcast! In this episode, we are joined by Kiara Jones, a Real Estate Agent and food content creator. With almost 10 years of experience in the real estate industry, she possesses valuable knowledge of the St. Louis and Southern Illinois real estate markets. Kiara's shares her mission is to enhance your lifestyle through real estate and plus as a food influencer, providing exposure for STL businesses - sharing restaurant pictures and reviews on Instagram. Press play to tune in for a new episode. EPISODE HIGHLIGHT: 1. Buy. Sell. Invest. Enjoy life. CONNECT WITH US: - Kiara Jones- Broker Salesperson (@itskiarajones) Email: kiara.jones@compass.com - Follow the High Heels and Tea Podcast on social media platforms: High Heels and Tea Podcast - Email: book@highheelsandteapodcast --- Support this podcast: https://podcasters.spotify.com/pod/show/high-heels--tea-podcast/support

Jason interviews Ryan Eisenman, Co-founder and CEO of Arch, a revolutionary platform designed to streamline the handling of alternative investments for advisors and their back offices. Throughout the conversation, they delve deep into the challenges of managing investments in the private markets, how Arch addresses these issues by aggregating and digitizing investment data, and the broader implications for both investors and advisors.Episode Highlight:00:33: Ryan Eisenman briefly appreciates being a part of the podcast, leading to a deeper conversation about the genesis of Arch. The discussion lays the foundation, revealing how the pain points of investing in private markets drove the creation of Arch as a digital solution to aggregate and interpret diverse investment documents into a seamless, unified platform.05:20: Demonstrating the operational aspect of Arch, Ryan elaborates on how the platform gathers, digitizes, and structures data, ensuring a single source of truth for investment information. This process fundamentally transforms PDFs into actionable insights, directly contributing to more informed investment decisions.09:40: Addressing the expansion of Arch database, Ryan articulates how new client onboarding serves as a gateway to enriching the platform's investment information repository, thereby streamlining the process for future clients and enhancing the comprehensiveness of Arch service.10:28: The operational mechanics of onboarding new investments on Arch are laid out, benchmarking the efficiency and scalability of the platform in accommodating a diverse range of private equity positions and alternative investments within a structured timeline.12:15: The discussion shifts to capturing the reception from advisors and the inherent value proposition Arch introduces to the marketplace, addressing historical challenges in initial client acquisition and emphasizing the transformational impact on both advisors' operational capabilities and client experiences.15:09: The episode concludes with a forward-looking perspective, where Ryan shares his vision for Arch to evolve into a comprehensive operational framework for managing alternative investments, emphasizing the long-term goal of broadening access to alternative investments for a wider demographic of investors.Key Points:The integration of technology in managing alternative investments can significantly alleviate the administrative burdens for both advisors and investors, centralizing and digitizing data for enhanced decision-making.Establishing partnerships and gaining acceptance from vendors and asset managers is crucial for innovative platforms like Arch to scale and streamline the investment management process in the private market sector.By focusing on automating the retrieval and structuring of investment data, Arch aims to not only improve the investment management experience but also increase accessibility to alternative investments for a broader audience. Tweetable Quotes:"By simplifying the complex, we make alternative investments more accessible and manageable." - Ryan Eisenman"Transforming customer pain points into empowering experiences drives our innovation at Arch." - Ryan EisenmanResources Mentioned:Facebook – Jason Pereira's FacebookLinkedIn – Jason Pereira's LinkedInWoodgate.com – Sponsorhttps://www.linkedin.com/in/ryan-eisenman-21811246/ Hosted on Acast. See acast.com/privacy for more information.

Welcome to a new episode of Couchonomics with Arjun!Join Arjun as he explores Africa's dynamic startup scene and fintech landscape with Elias Yazbeck, Managing Director at Helios Investment Partners.Discover key insights into Africa's market dynamics, challenges, and future trends in fintech. Elias also shares Helios Investment Partners' strategies and potential seismic shifts in private equity.Topics covered include real-time payments, digital banking for SMEs, regulatory roles, entrepreneurship challenges, and Helios Investment's unique philosophy.Tune in now for valuable insights! Watch the full episode on YouTube and major podcasting platforms.Couchonomics with Arjun Season 3 is brought to you by our partners:Adyen https://www.adyen.com/ToYou https://toyou.io/arMastercard https://mastercard.com/Geidea https://geidea.net/M2P https://m2pfintech.com/Find us on our social media platforms:Arjun's LinkedIn https://www.linkedin.com/in/arjunvirsingh/Couchonomics LinkedIn https://www.linkedin.com/showcase/couchonomics-with-arjun-singh/Instagram https://www.instagram.com/couchonomics/Twitter https://twitter.com/Arjun_Vir_Singh?s=20TikTok https://www.tiktok.com/@couchonomicsSubscribe to Arjun's LinkedIn newsletter, Couchonomics Crunch: https://bit.ly/3WI4A6ETimestamps: 00:00 - Episode Highlight 01:12 - Introduction 02:10 - Overview of Helios Investment Partners 06:10 - Africa's Diverse Startup Scene 09:02 - Investing in Major African Markets and Market Dynamics 11:48 - Key Sectors of Interest18:18 - Africa-Specific Trends 21:00 - The Role of Central Banks 24:46 - Prevailing Trends in Private Equity 31:41 - Shifts in the Private Equity Scene 34:58 - The Next Phase of Africa's Entrepreneurial Ecosystem 37:44 - Operational Challenges in Africa 42:08 - Investment Focus and Social Impact 46:51 - The Next Steps for Helios 49:51 - Closing WordsOur website

Elzie teams up with the brilliant Frederick Birchfield to unravel the true essence of entrepreneurship. Frederick shares priceless insights from his vast experiences, unveiling the hidden secrets to success. Brace yourself for a mind-blowing conversation on resilience, the power of a clear vision, and the surprising role of revenue. But wait, there's more! Frederick takes us on an exclusive journey into his people-centric approach to entrepreneurship. He fearlessly exposes the often-overlooked challenges of involving investors. Don't miss out on this exhilarating dive into the depths of entrepreneurship, where you'll discover the ultimate secret to carving your own path in the dynamic world of business!Episode Highlight:01:46 - When you have investors, which most of these tech giants do, you can't do that or you tacking a fine line because these investors want a certain return back on their money, and you got to make a profit. So, that's what I'm looking at right now where I'm like, if you got investors now, it's got to be a pain in the butt right now because they're calling you if not everyday, and they're telling you what you got to do. So, you're not in control anymore. That's what happened and I've turned down so many investors, not in a rude way, but I didn't get this far to hand over the keys to someone else to tell me how my brand should be run.Connect with Elzie LinkedInSupport the journeyJoin the Flame StartersContact Frederick BirchfieldLinkedInWebsiteArena Eats appEmailPhone 414-553-9095Mentioned in this episode:Podcast TownCheck out our services for your B2B brand! Grow With Podcast Town

Join Elzie and Frederick Birchfield in this enlightening episode as they explore the crucial role of relationships in building strong business alliances. Discover insightful strategies to stay top of mind with customers and gain wisdom on forming valuable partnerships with team and arena owners.Tune in to learn how to cultivate effective relationships, uphold business etiquette, gracefully handle rejection, and recognize when to seek help in areas of weakness on your journey to success. Don't miss this opportunity to gain invaluable insights from these industry experts!Episode Highlight:00:36 - Just because you own a business, and it doesn't matter if the saying that goes now, if you got it out the mud, and nothing was handed to you, it wasn't who you knew, or none of this stuff, is to always be grounded and realize who you are. If I treat a person coming out in a suit the same way I would treat the janitor who's probably mopping the floors of the hallway, because that's just how I am. I was just brought up that way. Always being up front, truthful, always be hungry, but at the same time, be willing to hear a no. A no doesn't mean never, it's just not right now. I think a firm handshake and eye contact goes a long way. A lot of that is missing. Connect with Elzie LinkedInSupport the journeyJoin the Flame StartersContact Frederick BirchfieldLinkedInWebsiteArena Eats appEmailPhone 414-553-9095Mentioned in this episode:Podcast TownCheck out our services for your B2B brand! Grow With Podcast Town

Frederick Birchfield explores strategies to enhance relations with concessionaires and maximize sponsor revenue. He offers invaluable advice on staffing and food quality, leaving you eager to uncover his specific insights. Discover how teams can creatively use apps to highlight sponsors, and the role push notifications and geofencing play in revenue generation. Don't miss out on Frederick's unique perspectives on finding and seizing lucrative opportunities. For these highlights and more, plug in your headphones, and dive into this micro episode!Episode Highlight:01:30 - If a team has sponsors or partners, we can put in a chat wall, we can put in a photo gallery, and we can spotlight every partner on any given night that they will want to choose from. If they want them to come on and tell a story, or whatever it is, Harry's Plumbing, or something like that, we can showcase that. Which basically, for most venues, if it's a small market, that's a way of helping them generate revenue because their partners or sponsors are paying for marketing somewhere else. This way you got your brand in a fan's pocket. They're taking you home.Connect with Elzie LinkedInSupport the journeyJoin the Flame StartersContact Frederick BirchfieldLinkedInWebsiteArena Eats appEmailPhone 414-553-9095Mentioned in this episode:Podcast TownCheck out our services for your B2B brand! Grow With Podcast Town

Frederick Birchfield delves into the creation of an innovative app aimed to revolutionize the sports fan experience. He has found a way to prioritize what fans truly care about - convenience. Listen in as Frederick shares his vision of enhancing product reliability to ensure customer satisfaction and change the sports tech business. What if every customer could feel like a VIP, regardless of their seat? It's all about creating an immersive, inclusive experience. Tune in to discover more.Episode Highlight:01:56 - Most of these sports teams and stuff don't even have a relationship with their fans. They don't even have a clue. But whoever they're working with is not forwarding that information. They just saying, "Look, you got a boost in this. You got that and that." It's more to it than that. And being a sports fan myself, I'm big on customer service. If you screw me once, I will not be back. It's just how it is. I'll stay home and watch a game from home. And I realized that and if you want these fans to come back, you have to be on it.Connect with Elzie LinkedInSupport the journeyJoin the Flame StartersContact Frederick BirchfieldLinkedInWebsiteArena Eats appEmailPhone 414-553-9095Mentioned in this episode:Podcast TownCheck out our services for your B2B brand! Grow With Podcast Town

Stacey Hall talks about the art of genuine selling in this micro episode. She addresses the contentious question of traditional vs. her unique sales methodology, revealing some startling statistics about network marketing. Stacey emphasizes the power of personal stories and passion over pushy promotion. But how can corporate salespeople leverage this approach? And how does a copier fit into the sales conversation? Tune in to uncover Stacey's insightful tips on transforming your sales strategy and increasing your success rate. Don't miss out on this episode if you're looking to revolutionize your sales approach.Episode Highlight:00:32 - I sure hope that your way is producing sales satisfaction and success for you. Because my theory is, what I stand on is, we make the best salespeople when we're standing in our own comfort zone. So, there are people who love the competition. They thrive on it. They love to see if they can win somebody over. Okay, great. You've got that marketing style. Have at it. That marketing and that sales style, not me. I'm not even saying we can agree to disagree. I'm saying I celebrate your way of wanting to do it.Connect with Elzie LinkedInSupport the journeyJoin the Flame StartersContact Stacey HallLinkedInWebsite8 Steps to Close a SaleMentioned in this episode:Podcast TownCheck out our services for your B2B brand! Grow With Podcast Town

Stacey Hall dives into the depths of cultivating meaningful connections. She unveils her unique approach that views each connection as a potential friend. Her secret? Holding back the sales pitch and prioritizing genuine curiosity. You'll hear about her empowering technique of acknowledging commitments and encouraging informed decisions. But how exactly does she weave this all together to turn a connection into a prospect? Tune in to find out. Get ready to revolutionize your networking strategy!Episode Highlight:00:41 - Not, oh, I can sell you a pair of shoes. You're doing research? Great. Have you researched this brand? They say, "No, I haven't heard about it." "Are you open to hearing about it? I can get you some research as to why I love them." I'm still not using the word sell because nobody wants to be sold something. Everybody loves to buy something. Everybody loves to know something that other people don't know. So, again, if it's very clear I'm there because I'm selling, I'm still not going to use the word. This is why I sell it. This is why I love it. This is why I use it. This is why I believe in it. This is why I chose to check it out. All those phrases are going to be more human than this is why I sell it. And if the person says, "Yes, I'm open to researching," I'll say, great, where would you like me to send it to you?Connect with Elzie LinkedInSupport the journeyJoin the Flame StartersContact Stacey HallLinkedInWebsite8 Steps to Close a SaleMentioned in this episode:Podcast TownCheck out our services for your B2B brand! Grow With Podcast Town

Stacey Hall introduces a modern, transformative sales framework emphasizing alignment, belief, and consistency. Her unique lighthouse metaphor holds captivating insights on how salespeople can anchor their endeavors. Get a taste of this approach from Elzie Flenard, who intrigues us with his fun, curious, and energetic persona. Discover how aligning with your values, skills, and reasons for selling can foster meaningful connections and build trust. Will this approach help you stay consistent and triumph in sales? Tune in to find out.Episode Highlight:00:41 - In this day and age, my new version of the ABCs is first, alignment, then belief, then consistency. And I use the metaphor of a lighthouse for what I'm talking about. So, if we think of a lighthouse and how it stands tall, I think you might be able to see mine here. They stand tall and grounded and centered, and they know their spot. And if it was in human form, you'd say, "Okay, they're pleased with their spot. They stay here. They don't try to be a searchlight being in everybody else's space. They know their space." So, the first step of alignment, Elzie, is I have to have a personal story as to why I believe in what I'm selling.Connect with Elzie LinkedInSupport the journeyJoin the Flame StartersContact Stacey HallLinkedInWebsite8 Steps to Close a SaleMentioned in this episode:Podcast TownCheck out our services for your B2B brand! Grow With Podcast Town

Stacey Hall delves into the vital role of empathy in sales, marking a shift from old-school, aggressive tactics. She hints at the importance of genuine alignment with your product or service, and the power of listening over monologic pitching. What if we treated potential customers not just as leads, but as fellow humans? Tune in to discover more about how this empathetic approach could revolutionize your sales strategy. Don't miss out on this insightful discussion that promises to transform your perspective on the sales process.Episode Highlight:02:13 - We must treat people like they're human beings. We take the targets off their heads. We stop looking at them as soulless, like all they have the ability to do is say yes or no. We realize that they're dealing with all sorts of issues in their lives. All of us are dealing with issues in our lives. We don't assume that the most important thing in the world to them is our product or our service. We learn to listen rather than be prepared to pitch. And we treat people that we meet wherever we meet them like we would if we were meeting them at a party. That's what I'm talking. Like when I say to folks, "Would you ever walk into a birthday party wearing a sandwich sign for your business?" You might have business cards in your pocket. I get that. But would you walk into a party with a sandwich sign promoting your business? Everybody I've met says, no, they would not do that. I say, "Well, then why, when you first meet somebody through social media or at a networking event, the very first thing that comes out of your mouth is what you do?"Connect with Elzie LinkedInSupport the journeyJoin the Flame StartersContact Stacey HallLinkedInWebsite8 Steps to Close a SaleMentioned in this episode:Podcast TownCheck out our services for your B2B brand! Grow With Podcast Town

Elzie extracts a crucial business lesson from Jamar Jones - the art of niche specialization. Jamar candidly shares insights from his journey with Foureva Media, cautioning against the pitfalls of being a "Jack of All Trades." Jamar emphasizes the need to resist distractions, especially the allure of "shiny things," and the company's struggle during a period of refocusing. The key takeaway: focus on what works and, most importantly, what you're great at. Join Elzie and Jamar as they underscore the importance of niching down, carving your unique space, and, ultimately, maximizing your revenue. Don't miss this micro-episode for a swift dose of entrepreneurial wisdom! Episode Highlight:00:36 - You've got to niche down and create focus. So, one of the problems with Foureva Media is that we're doing a lot of stuff. And I just had a guy yesterday, he's like, "Dude. So, when I met you about nine months ago, we had a conversation. You told me about what you did, then I started following you." And so I met him. Then it's been nine months later, I met him yesterday and he's like, "I don't think you do the same thing. Did you pivot your business? Like, what happened?" And it's because we're doing so much. We got a podcast. I'm speaking. I have my book. We do events. We help organizations with branding and marketing strategies. We're doing video content. We're doing social. There's just a lot of areas that we're doing, and then we have a lot of nonprofit engagements and we're doing a lot of stuff. And so, I would say before you spread yourself too thin, focus on what works. Just really dive into it. And then once that really gets cranking where it's a system and you understand, you can actually do projections on the profitability and you can really say, "Okay, this is going to scale." That's another thing. Work on what's going to scale.Connect with Elzie LinkedInSupport the journeyJoin the Flame StartersContact Jamar JonesLinkedInWebsite Mentioned in this episode:Podcast TownCheck out our services for your B2B brand! Grow With Podcast Town

Unlock the secrets of B2B brand building with Elzie Flenard and entrepreneurial guru Jamar Jones in this insightful micro-episode. Jamar's straightforward advice centers on self-focus and abandoning excuses. Dive into the art of content creation by authentically sharing daily experiences across platforms like LinkedIn, TikTok, and YouTube. Jamar stresses consistency, urging entrepreneurs not to overcomplicate their narrative. Learn how these simple yet impactful steps can propel your B2B brand from a mere concept to a market hero.Tune in for strategic gems on amplifying your brand presence, refining your content game, and establishing a potent digital footprint in just over three minutes. Episode Highlight:00:53 - Stop making excuses. I mean, if you really think about it, the excuses, that self -talk that we have in our head is crazy. If you have a small business and you're in the B2B space and you're scraping, you're hustling. First of all, stop looking at everybody else and focus on yourself.Connect with Elzie LinkedInSupport the journeyJoin the Flame StartersContact Jamar JonesLinkedInWebsite Mentioned in this episode:Podcast TownCheck out our services for your B2B brand! Grow With Podcast Town

Elzie dives into a conversation with the astute Jamar Jones on crafting business strategies that deliver results. Breaking away from traditional self-promotion tactics, Jamar offers a refreshing perspective on value creation and leverage. What could be the secret to harnessing entrepreneurial potential in a mere two minutes? Will launching a podcast or offering impactful referrals be your game-changer? Jamar emphasizes the significance of aligning with collaborators' vision, mission, and values. But how exactly can you craft unforgettable experiences for stakeholders? Join us in this episode for some tantalizing insights. Don't miss this opportunity to hear from Jamar Jones and ramp up your entrepreneurial journey!Episode Highlight:01:24 - Add value, but do it also in a way that is entertaining and engaging and showcase the value that you're giving, not in a boasting way, but in a way that you're showing what you do and how you give back and your impact. Because the more you do that, people start to add you up with that. They start to think of you as like, "Oh man, I keep seeing you doing this, but you're doing that." And it's great because you're on top of mind. And so the more that you could do that in a more entertaining or engaging way is amazing. I think the last thing I would say is just create an experience. So, do an event.Connect with Elzie LinkedInSupport the journeyJoin the Flame StartersContact Jamar JonesLinkedInWebsiteMentioned in this episode:Podcast TownCheck out our services for your B2B brand! Grow With Podcast Town

Jamar Jones dissects the core elements that contribute to entrepreneurial success and tackles common obstacles such as fear, lack of confidence, and the often-underrated aspect of self-awareness. Jamar shares his unique three-fold approach towards overcoming these challenges, but the highlight centers around an unexpected factor – the power of self-love. He emphasizes its role as the cornerstone of true confidence, freeing entrepreneurs from the shackles of external validation. This micro episode is a treasure trove of actionable strategies, vital lessons on fear dynamics, and secrets to fostering ironclad confidence. So, if you're an aspiring entrepreneur or a seasoned veteran seeking a breath of fresh perspective, you won't want to miss this.Episode Highlight:02:02 - When I went international, it changed my perspective completely because I was the foreigner. And I'm like, "I don't even know how to cross the street." I'm learning all these things different. So, when I went back here, I was like, "Wow." This is like my whole thought process. I'm like, "There's more to life than just what I had in my bubble." So, you learn those things. And the last one I'd like to sprinkle on there is self-love. You have to love yourself first and not seek validation from others. So that way you can truly believe in yourself, love yourself first, and not just look for others to bring you up in this world. And so, self-awareness is key. So, if you talk about for business, as these things are happening to you in business, the more that you're aware and you can make those changes, the quicker and faster you can implement.Connect with Elzie LinkedInSupport the journeyJoin the Flame StartersContact Jamar JonesLinkedInWebsiteMentioned in this episode:Podcast TownCheck out our services for your B2B brand! Grow With Podcast Town

In this quick but impactful micro-episode, Jene Liddell shares her firsthand experience of pivoting her business in response to significant changes. With a need to adapt due to alterations in business partnerships, Jene recognized the importance of giving herself grace during this new journey. Discover the resilience embedded in Jene's approach as she not only navigates change but embraces it. Learn how she chose a positive symbol, a sunflower breaking through cracked concrete, to represent her business's newfound strength. Jene's proactive mindset shines through as she outlines steps to follow in case things don't unfold as planned.Join us for this powerful discussion on resilience, adaptability, and the strength that lies in embracing change with a positive outlook.Episode Highlight:01:40 - I got my name, so I was like, okay, this is my name. And then from there, I started, "What does this name mean? Resilience." Resilience, when I thought about that, it was a sunflower growing out of cracked concrete cement. And it's resilient because it can still grow out of that. It can still flourish. So, you have to think of it that way. Like, how can I pivot to make better, what steps I need to take? And I write down everything. I write down the steps to everything. And then if it doesn't go as planned, like I said, but at least I have some steps to go by, a guide.Connect with Elzie LinkedInSupport the journeyJoin the Flame StartersContact Jene LiddellLinkedInWebsite Mentioned in this episode:Podcast TownCheck out our services for your B2B brand! Grow With Podcast Town

Elzie engages with business management consultant Jene Liddell, uncovering valuable insights into enhancing business efficiency and process optimization. Jene introduces a key concept: identifying the efficiency level of processes and recognizing opportunities for acceleration. She emphasizes the critical role of training in standardizing operations and enabling effective delegation. They delve into the necessity of regular process audits to ensure currency and the importance of comprehensive, written procedures as guides for seamless training. Tune in now to unlock the secrets to operational excellence, fostering a business environment poised for growth and success.Episode Highlight:03:32 - I said before, the standard operating procedures. So, once you have like a written manual of the steps of each process, you can show somebody once, you can give them the book, and then they can do it themselves. That cuts down training time. That cuts down training costs. But a lot of people don't do it that way. They do it the, well, watch me do this for a couple of days and then you'll just catch on. Like, it's not assimilation. People don't just catch on. I mean, I know every job that I went to, crazy enough, I would write notes when I was training, and people thought I was crazy because I was the only one writing notes. No, I need to know this like the back of my hand. I don't want to have to ask you every time. That's just the key. Just writing stuff down and training so that somebody else can see it so they don't need you to actually delegate it.Connect with Elzie LinkedInSupport the journeyJoin the Flame StartersContact Jene LiddellLinkedInWebsite Mentioned in this episode:Podcast TownCheck out our services for your B2B brand! Grow With Podcast Town

Join Elzie and Jene Liddell in this insightful micro-episode as they unravel the significance of systems and processes in enhancing business efficiency. Elzie kicks off the discussion by emphasizing the need for business owners to embrace structured systems.Jene sheds light on a common issue—customer complaints often stem from inefficient processes. She advocates for a strategic approach, starting with setting clear goals, whether related to time or finances. Jene also guides listeners through the essential steps of breaking down these goals into manageable tasks, streamlining processes, and identifying key players to optimize efficiency.Tune in to discover actionable insights on goal-setting, streamlining processes, and the transformative impact these practices can have on the overall effectiveness of your business operations. Learn how a strategic mindset can pave the way for a streamlined and customer-centric business approach.Episode Highlight:01:33 - When you get a customer complaint, it usually has to do with a process, like you didn't do something efficiently, you didn't return this item, this item was faulty, something like that. Or this service - this service took too long, I booked my appointment, my time got taken, something like that. So, anytime there's a complaint, it has to do with the process. And people just try to be like, "Okay, we'll give you a credit, we'll give you this, we give you that." But they never really look at what is the real problem. The problem is in the process. It's how we're doing things. Because if we were doing things the right way, this wouldn't have happened, basically.Connect with Elzie LinkedInSupport the journeyJoin the Flame StartersContact Jene LiddellLinkedInWebsite Mentioned in this episode:Podcast TownCheck out our services for your B2B brand! Grow With Podcast Town

Dive into the world of operational excellence with Jene Liddell in this dynamic micro-episode. As an experienced consultant, she unveils the pitfalls of micromanagement and emphasizes the importance of learning from undesirable consulting experiences.Jene and Elzie discuss an alternative approach—asking employees, the frontline experts, about potential improvements in processes. She adds a crucial perspective, highlighting the necessity of balancing expertise with experience, asserting that the latter holds greater value.The episode introduces the concept of "stealth consulting," a practice where leaders step into the shoes of regular employees to observe operations firsthand. Join this insightful conversation to glean practical insights on enhancing business operations, understanding the intricate balance between expertise and experience, and the transformative power of stealth consulting in shaping a culture of continuous improvement.Episode Highlight:02:08 - So, when it comes to solving problems in a business, I believe in solving them within. So asking your employees, the people that are on the ground, what do you think will make this more efficient? What do you think will make this process better? Because they know. They work with the machines, they work with the material, so they know what would make it better, better than some consultant that you just brought in and think they know everything.Connect with Elzie LinkedInSupport the journeyJoin the Flame StartersContact Jene LiddellLinkedInWebsite Mentioned in this episode:Podcast TownCheck out our services for your B2B brand! Grow With Podcast Town

Alicia Butler Pierre dissects the pivotal role of a solid business infrastructure during acquisitions and exits. Exploring the multifaceted advantages, she underscores the paramount importance of customer experience, identifying it as the top benefit derived from a well-structured system, ensuring consistency in operations.The discussion extends to internal teams, highlighting the positive impact of a streamlined infrastructure on team members. Alicia emphasizes how clarity and organization within the business structure contribute to a cohesive and productive internal environment. She also stresses that a meticulously organized business infrastructure is a fundamental asset during acquisitions. Prospective buyers rely on a well-documented and efficient system to understand the essence of what they are acquiring and to ensure a seamless transition.For business leaders navigating transitions or contemplating acquisitions, this micro-episode offers strategic insights into the pivotal role of infrastructure in enhancing customer experience, internal team dynamics, and overall business success. Tune in for valuable perspectives that can shape your approach to business transitions.Episode Highlight:01:11 - The number one benefit truthfully goes back to your customer experience. Think about yourself as a customer. Even though you may not know exactly how the sauce gets made, you know whether or not you have a great experience as a customer. And a great experience means a consistent experience also. So, this matters because it ensures that your customers get what they want, that they have a great experience. And when they have a great experience, that means you are truly a customer-centric organization.Connect with Elzie LinkedInSupport the journeyJoin the Flame StartersContact Alicia Butler Pierre LinkedInWebsiteEquilibriaBusiness Infrastructure - Curing Back Office Blues PodcastBehind the Facade: How to Structure Company Operations for Sustainable SuccessMentioned in this episode:Podcast TownCheck out our services for your B2B brand! Grow With Podcast Town

Alicia Butler Pierre explores practical approaches for existing organizations aiming to refocus, reorganize, and restructure. Tailored for fast-growing businesses with a minimum of three years of operation, the discussion centers on actionable insights that can make a substantial impact.Alicia introduces a strategic exercise designed to refine organizational aspects, including the creation of clear and concise job descriptions. She delves into crafting an efficient organizational chart, streamlining digital and physical record-keeping, and optimizing workspace arrangements. These elements collectively contribute to the enhancement of overall operational efficiency.If you're part of a growing organization seeking proven strategies to adapt and thrive, this micro-episode provides valuable guidance on the essential steps to refocus and restructure effectively. Tune in to gain practical insights that can propel your business toward sustainable growth.Episode Highlight:02:11 - How are stick figures and index cards foundational to your business infrastructure? Here's what comes out of those exercises that I just described. Number one, job descriptions. Now you have succinct, transparent, well-thought out job descriptions, so that there isn't any room for interpretation. You know exactly what you want that specific role to do, and now you're in a better position to go and recruit, interview, and hopefully even offer some type of offer to have someone join your team. It also serves as a foundation for creating an organizational chart for your business. You asked, "What does it look like when you have three to five employees or five to ten, then ten plus?" We always have at least two versions of an organizational chart that we create for our clients. The current state, meaning this is what it looks like now, and maybe for the next twelve months. And then there's a version, this is what it's probably going to look like in three years or five years, just so that everyone has a visual picture of how much the company can grow if they continue on their trajectory.Connect with Elzie LinkedInSupport the journeyJoin the Flame StartersContact Alicia Butler Pierre LinkedInWebsiteEquilibriaBusiness Infrastructure - Curing Back Office Blues PodcastBehind the Facade: How to Structure Company Operations for Sustainable SuccessMentioned in this episode:Podcast TownCheck out our services for your B2B brand! Grow With Podcast Town

Alicia Butler Pierre underscores the paramount importance of documentation in the realm of business operations. Diving into the analogy of documentation as business recipes, she advocates for the meticulous recording of processes and procedures to ensure seamless replication.With a focus on enhancing operational skills, Alicia emphasize the need to transfer valuable insights from the minds of individuals to a documented format. Just like a recipe detailing the order of ingredients, temperature, timing, and equipment, comprehensive documentation becomes the backbone of successful business processes.Tune in to hear about the repercussions of neglecting detailed documentation, pointing out that without it, businesses may face increased turnover cycles. Employees, without proper guidance, struggle to reproduce desired results, making documentation a key ingredient for sustainable success in the business world. Listen to this concise yet impactful exploration of why documentation is a must for businesses aiming to thrive and endure in the competitive landscape.Episode Highlight:00:37 - Document what you do and how you do it. Those two things alone will carry you far. And when you document it, document it in a way that if you were to hand it to someone else, that person could, within reason, not only follow it and understand it, but produce the same result as if you were to do whatever it is that you've written down. Think of this. This is what we call processes in operations speak. Get your processes and your procedures out of your head and onto paper, into some digital format. Whatever you can get it into that can easily be shared with someone else.Connect with Elzie LinkedInSupport the journeyJoin the Flame StartersContact Alicia Butler Pierre LinkedInWebsiteEquilibriaBusiness Infrastructure - Curing Back Office Blues PodcastBehind the Facade: How to Structure Company Operations for Sustainable SuccessMentioned in this episode:Podcast TownCheck out our services for your B2B brand! Grow With Podcast Town

Alicia Butler Pierre delves into the dynamics of business, exploring the allure of marketing and the often-overlooked significance of operations. Unpacking why marketing is often considered "sexy," she sheds light on the critical balance needed for sustainable success.Alicia also discusses the pivotal role cash flow and effective operations play in preventing business failures. Surprising statistics reveal that only a fraction of companies that cross the 10-year mark manage to reach subsequent milestones. She emphasizes the potential pitfalls of poor operations, emphasizing that it's the backbone of how businesses produce or deliver goods and services — essentially, what keeps the lights on.For an engaging conversation on the essentials of business longevity, join Elzie and Alicia as they explore the seduction of marketing and the operational intricacies that can make or break a business. Tune in for a fresh perspective on achieving enduring success in the business world.Episode Highlight:02:19 - For businesses that will fail after that 10-year mark, there's a number of reasons why they can fail. But one reason, as you so again brilliantly pointed out, Elzie, is because they go from not having enough customers to having too many. And because they are not focusing on those things that you call as being in the middle, they're so focused on bringing the business in that they're not looking at the customers that are angry and not returning and leaving bad reviews and then bad word of mouth spreads way faster than positive word of mouth, all of these things start to rear their ugly head and it creates this recipe for disaster via failure.Connect with Elzie LinkedInSupport the journeyContact Alicia Butler Pierre LinkedInWebsiteEquilibriaBusiness Infrastructure - Curing Back Office Blues PodcastBehind the Facade: How to Structure Company Operations for Sustainable SuccessMentioned in this episode:Podcast TownCheck out our services for your B2B brand! Grow With Podcast Town

Elzie Flenard engages in a dynamic conversation with Tonya McKenzie, Founder of Sand and Shores, a leading communications and leadership firm. They delve into the pivotal role of PR and podcasting in business success. Tonya emphasizes the importance of crafting a compelling brand narrative, drawing inspiration from challenges, and aligning business values for growth. She provides practical insights into PR budgeting and consistent branding. Tonya also shares her journey in launching the Empowered Podcast Network, creating a platform for meaningful conversations. She highlights the therapeutic and educational power of podcasting, especially for survivors of challenging experiences. So, tune in for a transformative discussion on storytelling, PR strategies, and seizing opportunities in business. Episode Highlight:05:19 - I think it's really just a lack of understanding the importance of that. And then there is, particularly with women, not understanding your value and what who you are brings to the business. That is a part of the story–how you got here, how you founded this organization. But even the story behind that. What led you to solving this problem? Whether it's jeans that fit a different shape of woman, like where did that idea come from? Talk about that. It was probably some failure. It was probably some lack of ability to be able to find it somewhere else for yourself. And those are the things that connect people to your brand.10:40 - Let's be fair. Everybody is not good at what they say they're good at these days. It's like, "I'm amazing," but you're not. So, we have to be cognizant of that and be very diligent about where we're spending our money. So, I would suggest if you have a marketing coordinator, a marketing director, that you invest in training them, getting them some training on PR strategies. Because the truth of the matter is, an integrated strategy is the best. You need all of it. You need PR, you need marketing, you need advertising. You need it all.19:37 - My podcast network is really just another way of giving my clients and my business partners opportunities to find spaces where they are seen as credible. Every time we open our mouth and someone hears what we have to say, that elevates your brand. Everything you say these days, or type, or tweet, they become a part of your brand. So, allowing for these spaces to be used to elevate people's brands, their message, their stories, I think it was very important. It's called the Empowered Podcast Network. You'll learn something new. You'll have the opportunity to have a discussion about some difficult stuff. And it just feels good sometimes to be able to get it off your chest and have thoughtful conversations about things that everybody ain't ready for. But if you're subscribing to the show, you clearly like what they're delivering, and you're trusting that podcast host to continue to deliver you quality content.21:28 - You don't think people have gone through what you've gone through. I think everybody feels kind of isolated in their stuff until you start talking about it, and then other people that you're talking to will be like, "Oh yeah, well let me tell you what happened to me." So, it was mind-blowing to me because I thought the things that had happened to me were isolated to me. Well, why is that? Well, because we never talked about it, especially when things happen in Black families. We aren't supposed to talk about it. But I realized once I wrote this book, listen, you gonna have to talk about it. So, I started to talk, and that made others feel like they had a safe space to talk about some difficult things.Connect with ElzieLinkedInConnect with Tonya...

Tonya McKenzie opens up about her journey as a gun violence survivor and author. Discover how her interest in podcasting was driven by a desire to create a safe haven for discussing challenging topics.Tonya has encountered a community of individuals who have faced similar experiences. By listening to the stories of fellow survivors, she has gained profound insights into the diverse ways people navigate trauma and adversity. Join us in this powerful conversation as we explore the therapeutic and educational value of sharing our experiences in order to heal and grow. Don't miss this episode, where personal stories become a source of strength and resilience. Episode Highlight:01:11 - You don't think people have gone through what you've gone through. I think everybody feels kind of isolated in their stuff until you start talking about it, and then other people that you're talking to will be like, "Oh yeah, well let me tell you what happened to me." So, it was mind-blowing to me because I thought the things that had happened to me were isolated to me. Well, why is that? Well, because we never talked about it, especially when things happen in Black families. We aren't supposed to talk about it. But I realized once I wrote this book, listen, you gonna have to talk about it. So, I started to talk, and that made others feel like they had a safe space to talk about some difficult things.Connect with ElzieLinkedInConnect with Tonya McKenzieLinkedInWebsiteFacebookXSand & ShoresMentioned in this episode:Podcast TownCheck out our services for your B2B brand! Grow With Podcast Town

Elzie dives into the world of podcasting with Tonya McKenzie, the podcast host of My Morning Coffee and Leaders & Learners, and the mastermind behind the Empowered Podcast Network. Find out how Tonya strategically incorporated podcasts into her business, providing a platform for thought-provoking discussions and valuable insights. Discover the diverse shows featured on the network, from candid conversations with influential leaders to addressing sensitive topics in a safe space. Learn about the power of credibility in public relations and the impact of having your voice heard on a reputable platform. Tune in to uncover the secrets behind building credibility and elevating your brand through podcasting. Get a glimpse into the Empowered Podcast Network and how it's changing the game in thoughtful, engaging content. Episode Highlight:03:29 - My podcast network is really just another way of giving my clients and my business partners opportunities to find spaces where they are seen as credible. Every time we open our mouth and someone hears what we have to say, that elevates your brand. Everything you say these days, or type, or tweet, they become a part of your brand. So, allowing for these spaces to be used to elevate people's brands, their message, their stories, I think it was very important. It's called the Empowered Podcast Network. You'll learn something new. You'll have the opportunity to have a discussion about some difficult stuff. And it just feels good sometimes to be able to get it off your chest and have thoughtful conversations about things that everybody ain't ready for. But if you're subscribing to the show, you clearly like what they're delivering, and you're trusting that podcast host to continue to deliver you quality content.Connect with ElzieLinkedInConnect with Tonya McKenzieLinkedInWebsiteFacebookXSand & ShoresMentioned in this episode:Podcast TownCheck out our services for your B2B brand! Grow With Podcast Town

Tonya Mckenzie provides invaluable advice on PR strategies tailored for small businesses. Discover why allocating approximately 20% of your budget to PR is a smart move. Tonya emphasizes that smaller businesses need not rush into outsourcing their PR efforts. Instead, she highlights the importance of establishing a strong message and maintaining consistent branding across all platforms before diving into PR initiatives.Investing in training for your marketing staff with fundamental PR strategies can also yield enhanced results through an integrated approach. So, tune in for expert guidance on navigating the realities of PR, ensuring your investments are both strategic and effective. Episode Highlight:01:28 - Let's be fair. Everybody is not good at what they say they're good at these days. It's like, "I'm amazing," but you're not. So, we have to be cognizant of that and be very diligent about where we're spending our money. So, I would suggest if you have a marketing coordinator, a marketing director, that you invest in training them, getting them some training on PR strategies. Because the truth of the matter is, an integrated strategy is the best. You need all of it. You need PR, you need marketing, you need advertising. You need it all.Connect with ElzieLinkedInConnect with Tonya McKenzieLinkedInWebsiteFacebookXSand & ShoresMentioned in this episode:Podcast TownCheck out our services for your B2B brand! Grow With Podcast Town

Join Elzie Flenard and Tonya McKenzie in this insightful episode as they dive into the often underestimated realm of brand storytelling. They underscore the pivotal role of elevating your message, a piece that frequently eludes business owners in comprehending the profound impact of their brand story. Tonya sheds light on the prevalent misconception surrounding the value of a brand narrative, emphasizing the necessity for individuals to reflect on their identity and its significance. Especially for women entrepreneurs, recognizing their inherent value and contributions to the business proves pivotal when crafting an authentic brand story. Tune in to discover the wisdom of drawing inspiration from established brands and integrating personal trials and triumphs into your narrative for a more compelling connection with your audience. Uncover the transformative potential of your brand story, embark on a journey to forge deeper connections, and elevate your business through the art of storytelling.Episode Highlight:01:12 - I think it's really just a lack of understanding the importance of that. And then there is, particularly with women, not understanding your value and what who you are brings to the business. That is a part of the story–how you got here, how you founded this organization. But even the story behind that. What led you to solving this problem? Whether it's jeans that fit a different shape of woman, like where did that idea come from? Talk about that. It was probably some failure. It was probably some lack of ability to be able to find it somewhere else for yourself. And those are the things that connect people to your brand.Connect with ElzieLinkedInConnect with Tonya McKenzieLinkedInWebsiteFacebookXSand & ShoresMentioned in this episode:Podcast TownCheck out our services for your B2B brand! Grow With Podcast Town

In this candid discussion, Elzie delves into the profound impact of focus and clarity on referral quality and close rates with the insightful Stacey Brown Randall. With a diverse array of business experiences, Stacey reveals her journey, highlighting the absence of passive income models.As a devoted mother, she places immense value on quality time with her children, working from a small office at her driveway's end to maintain a strong presence in their lives. Through trials and tribulations, Stacey has meticulously crafted a coaching program that not only brings laser focus and clarity to her own business but also empowers clients to achieve their optimal results. Join us for this illuminating conversation that unveils the transformative power of focus and clarity in referral success. Tune in now! Episode Highlight:01:37 - If I don't want to start until 9:00 a.m. in the morning because I want to be present to getting them out the door and then I want to work out, I want that. If I want to be done at 3:00 p.m., because usually I'm just tired and my kids are starting to come home from school or the Uber mom driver has begun, I want to be present, and I don't want to be on my phone every time I'm in the car with them. So, I have built a business that has satisfied my financial desires. I think you can work as little as you want and make as much money as possible. Fundamentally, there's nothing wrong with that. But, for me, I have made sure that the business has always fit the lifestyle, and I learned that through trial and error. So, I went from one-on-one coaching. You're going to tap out when you run out of hours to sell. Then I went to the online course model and while it's, I was going to say fun, but I would be lying. It's like kind of fun. That launch model is really, really hard and I lacked and missed the connection with people, and then through a few other trials and errors landed at this coaching program that I have. My online programs are still available. If the coaching model is not right for you, you can certainly come into one of my online programs and learn a strategy and go implement that and have success.Connect with ElzieLinkedInContact Stacey Brown RandallWebsiteMentioned in this episode:Podcast TownCheck out our services for your B2B brand! Grow With Podcast Town

In this insightful episode, Elzie poses a crucial two-part question to Stacey Brown Randall on maximizing referral data. Stacey emphasizes the paramount importance of identifying one's referral sources, marking it as a fundamental step for every individual working with her. By meticulously tracking this information, patterns begin to emerge, empowering businesses to make more informed decisions. This includes enhancing closing ratios and directing attention towards high-quality leads.Moreover, the data serves as a cornerstone for crafting comprehensive yearly plans, ultimately nurturing and prioritizing referral sources. Don't miss out on this valuable advice that can revolutionize your business strategy. Tune in now!Episode Highlight:02:00 - The number one thing that every single person who works with me, who decides, "Yes, I want to take control of my referrals. I want to get more referrals. I want to build a referable business," the number one thing they all have to do–it's why it's also available for free, like I talk about on my podcast, it's in my book, it's on my website in our resources link–is identifying your referral sources. And most people don't come to me with that tracker I just talked about for the last five years. Most people come to me and they're like, "Oh, I don't know, some people refer me. It's great. I wish I could have more of them." And so I then have them recreate that data from the last three to four years. You could just avoid that headache if you started tracking.Connect with ElzieLinkedInContact Stacey Brown RandallWebsiteLinkedInMentioned in this episode:Podcast TownCheck out our services for your B2B brand! Grow With Podcast Town

Stacey Brown Randall introduces a straightforward method for monitoring referrals that requires no complex CRM or database system. With just a basic Excel spreadsheet or Google Doc, Stacey recommends four essential columns: date, prospect's name, source, and outcome. The "source" category encompasses a wide range of channels, from Facebook ads and networking events to specific referral sources' names or even LinkedIn followers. Meanwhile, the "outcome" field serves to indicate whether the prospect converted into a client, or if applicable, the associated revenue. By implementing this uncomplicated tracking system, business owners gain valuable insights into the most effective referral sources, ultimately streamlining their approach to generating referrals. Tune in now to learn this practical technique and elevate your referral game!Episode Highlight:02:24 - Any of the applications for people to work with me, they have to tell me, "How did you hear about Stacey?" It's a standard question that's required. And sometimes they don't know, and so we take, "I don't know." That's fine, but you should be asking those questions through your processes. Or just when you're in that first conversation with a prospect, you could be like, "Hey, by the way, I don't think I know this, but how did you hear about me?" It's a simple question. Most people kind of expect it, but tracking it should be super simple. So, we're talking about four columns in an Excel spreadsheet or a Google spreadsheet. What I'm looking for is the date. I think it's important that you track the date. Now, one of the reasons why I tell my folks to track the date that that prospect entered their world is because you're not going to close every prospect. And we teach a strategy inside our coaching program at the beginning of every year. We remind our coaching clients exactly how you go back to anyone referred to you the year before that didn't become a client and the correct way to follow up.Connect with ElzieLinkedInContact Stacey Brown RandallWebsiteLinkedInMentioned in this episode:Podcast TownCheck out our services for your B2B brand! Grow With Podcast Town

Stacey Brown Randall unravels the prevailing myths surrounding referrals that many entrepreneurs and business owners often fall victim to. Through extensive research and hands-on experience, she has uncovered the underlying scientific principles that truly drive successful referral generation. Contrary to popular belief, relying solely on delivering excellent work or directly asking for referrals may not yield consistent results. Stacey's findings emphasize the need for a customized, adaptable approach tailored to each unique business. What's more, her discoveries have shattered the notion that referral success hinges on specific personality traits or industry types. Join us in this enlightening discussion and unlock the secrets to building a robust referral network, regardless of your business background or personal disposition. Tune in now to revolutionize your approach to referrals and watch your business thrive!Episode Highlight:03:42 - When we ask people for referrals, we're actually violating the science, which is why people run away from us when they see us coming at networking groups. Like, "Oh, I don't want to be that person." And when we just wait for it to happen, we're using hope as a strategy. Hope is a beautiful thing, but it is not a business strategy. And so these things we've been told, they violate the science behind what makes referrals actually happen, and it was just me figuring it out and uncovering that. And to be honest, it was over time that I was teaching it to my clients, that I was like, "Oh, yes, that is working." It's not a fluke. It's not my personality. It's not that this just works for business coaches. It's not that this just works for extroverts who have as much energy as I have. It's not about being female. It's not about being younger. I like to think of myself as younger and probably considered older, but whatever. It's not about those pieces to generate referrals. And so, when I could eliminate all the things that made it about me, and then I could have people who are very different from me in very different industries with different genders, and different extroverts versus introverts, and it worked for all of them, then I was like, "Okay, it's just a strategy." And that's what we need to understand and deploy. But it's got to be rooted in all the ways that referrals actually happen.Connect with ElzieLinkedInContact Stacey Brown RandallWebsiteLinkedInMentioned in this episode:Podcast TownCheck out our services for your B2B brand! Grow With Podcast Town

Stacey Brown Randall, who is a successful author, podcast host, and entrepreneur, shares her inspiring journey through the highs and lows of entrepreneurship. She unveils how a pivotal setback in her first venture led to profound insights that paved the way for her subsequent thriving business. Tune in to learn the invaluable lessons she gained about sustainable growth and discover the secrets behind her remarkable transformation. Listen to this episode that is packed with wisdom and strategies that every aspiring entrepreneur needs to hear. Don't miss this chance to glean from Stacey's journey and be inspired to navigate your own path to success.Episode Highlight:01:14 - The business was successful. This is the biggest thing I learned, it didn't have a sustainable way of filling that prospect pipeline. There was always feast or famine. There was always the entrepreneurial roller coaster of the highs and lows of like, "Hey, I've got a client. Yay, I'm doing something for the bank. Let me put my head down and do the work." And then look up and be like, "Oh, snap, the work is done and there's not another client." Except for I kept saying, "Oh, snap, the work is done and there's not another client" for four years, for over four years. Just didn't ever figure out that prospecting piece, that filling of the prospect into the pipeline piece.Connect with ElzieLinkedInContact Stacey Brown RandallWebsiteLinkedInMentioned in this episode:Podcast TownCheck out our services for your B2B brand! Grow With Podcast Town

Elzie Flenard explores the diverse lanes within Public Relations (PR) with expert Andrea Pass. Andrea emphasizes a practical approach to PR, steering away from over-analysis and extensive strategizing. She highlights that getting clients involved from day one and promptly pitching them to media outlets can yield more effective results than prolonged strategizing. This insight provides a fresh perspective on navigating the lanes of PR and seizing opportunities without unnecessary delay.Tune in now for a dynamic take on PR strategies!Episode Highlight:01:10 - I don't spend months and months strategizing. I start working with you, day one, I'm securing background information, images, biography, book jacket, company specifics, what your service does for other B2B companies. Day two, I'm pitching you. I'm not wasting time. I'm not dillydallying. And that's where I'm different from other PR person and people and agencies that will waste six weeks writing fancy, pretty documents. My clients don't need my fancy PowerPoint document. They need to know I'm working and getting the job done, and they want to know I'm working quickly. And that's where it's a different approach in public relations.Connect with ElzieLinkedInContact Andrea PassWebsiteLinkedInFacebookTwitterInstagramMentioned in this episode:Podcast TownCheck out our services for your B2B brand! Grow With Podcast Town

Andrea Pass delves into the dynamics of being a solopreneur, shedding light on her transition from a long-standing career in public relations. Motivated by persistent inquiries from clients about her solo ventures, Andrea now manages a carefully curated client base of four to six, ensuring optimal service delivery. By prioritizing life over work, she maintains a healthy work-life balance while swiftly delivering results to her clients. With a discerning approach to project selection, Andrea aims for client relationships to culminate in positive testimonials, a testament to her commitment to excellence. Tune to discover this microcosm of Andrea's journey which highlights the harmonious blend of entrepreneurship and personal well-being.Episode Highlight:02:52 - I've also flipped things. It is my life-work balance. Work isn't first, life is first. And I think because of that, I'm able to provide a service to my clients where they see results and see results quickly. So, being a solopreneur is exciting. I'm really loving it. I'm a kid in the candy store that if I click with you and you want to hire me, great. If we don't click, that's okay, too. Not everyone is going to be everyone else's cup of tea. And that's all right.Connect with ElzieLinkedInContact Andrea PassWebsiteLinkedInFacebookTwitterInstagramMentioned in this episode:Podcast TownCheck out our services for your B2B brand! Grow With Podcast Town

Andrea Pass provides invaluable advice on enhancing podcast engagement. She stresses the significance of active listening and maintaining an open dialogue with guests. Additionally, she emphasizes the importance of a robust social media presence, including tagging individuals, fostering subscriber interaction, and promptly addressing feedback. Lastly, Andrea advocates for collaborative efforts between podcasters and their guests as an effective strategy for expanding listenership. These insights collectively offer a comprehensive approach to cultivating a more engaging and interactive podcasting experience.Episode Highlight:00:47 - In my opinion, podcasters need to listen. You might have a list of questions, but it doesn't mean that question number three has to come after question number two. If the answer to question number two incites something in an effective podcaster, then that could warrant another question, and there should be that comfort level to not have to go down a laundry list of questions a certain way. So, I think that's one of the things. The other thing, I believe that podcasters need to make sure their engagement on social media is up there. And if that means all of your friends and family, and I would have no idea that these are your friends and family.Connect with ElzieLinkedInContact Andrea PassWebsiteLinkedInFacebookTwitterInstagramMentioned in this episode:Podcast TownCheck out our services for your B2B brand! Grow With Podcast Town

Andrea Pass offers valuable insights on podcast engagement, shedding light on the unique challenges she faces due to client budget limitations compared to larger PR firms in Manhattan. She emphasizes the critical step of building a strong client relationship before delving into discussions about potential sponsorship opportunities. Andrea underscores the significance of professionalism in business podcasts, commending Elzie for his adept presentation skills. This discussion highlights the importance of rapport and professionalism in podcasting, setting the stage for mutually beneficial collaborations. Episode Highlight:01:34 - I think it's about establishing that relationship and seeing where it could go. That this worked out really well. We'd like to have you back. Can you be a sponsor? There's got to be a create the relationship first, because there are so many podcasters today and so many homegrown journalists, people that did not necessarily go to journalism school or have an internship at a TV station, or what have you. So, I think there has to be that recognition that, yes, I might want it to be a business, but let's take the steps necessary.Connect with ElzieLinkedInContact Andrea PassWebsiteLinkedInFacebookTwitterInstagramMentioned in this episode:Podcast TownCheck out our services for your B2B brand! Grow With Podcast Town

Elzie delves into the challenges faced by podcast hosts who find themselves at the lower end of the income spectrum in the podcasting industry. Joining the discussion, Andrea Pass offers valuable insights on the dilemma faced by PR firms and podcast hosts regarding engagement in pay-to-play arrangements to generate revenue. Andrea highlights the significant time investment PR professionals dedicate to researching suitable podcasts for their clients, making compensation a pertinent consideration. Additionally, she suggests that podcasters who can demonstrate substantial engagement metrics and foster strong relationships with guests are more likely to secure income through their shows. Tune in for a thought-provoking conversation on navigating podcast income struggles and exploring potential solutions.Episode Highlight:02:11 - I see a lot of podcasts that they're not posting on social. There isn't an engagement. If they are posting, no one's following it except the PR person like me. And so, if there's no engagement other than to say, "I think I have X number of listeners," then what are you selling to the potential audience? So, there really is a challenge in that. In the world of public relations, I consider Andrea Pass Public Relations is a client of mine. So, I'm my own client. So I'm out there like I am today, getting featured on your particular podcast because you reach an audience of business experts and entrepreneurs that would be appropriate clients for me. But it's all part of a process. Is it cut and dry on how it can work? I don't really know because clients are waiting for those analytics. And in a podcast, you don't know the analytics until the podcast could be out six months or a year.Connect with ElzieLinkedInContact Andrea PassWebsiteLinkedInFacebookTwitterInstagramMentioned in this episode:Podcast TownCheck out our services for your B2B brand! Grow With Podcast Town

In this impactful episode, Dwan Bent-Twyford, who is an entrepreneur, author, motivational speaker, podcaster, and real state investor, shares her journey of overcoming adversity and achieving success. Drawing from her own experiences, Dwan emphasizes the importance of teamwork in entrepreneurship and resilience in the face of hardship. Tune in to discover how to bounce back stronger from hard times and the key role collaboration plays in reaching the pinnacle of success. Don't miss Dwan's inspiring story. It's sure to motivate you to strive harder and reach higher!Episode Highlight:00:32 - To be a successful entrepreneur, it's not a solo act. You have to have a team. I can't find the houses and be the mortgage broker, the title company, the rehabber, and the bookkeeper. And it's not even delegating. You have to have other team members that have their own part. Like a title company has its part. My contractors, they have their role. Like podcasting, for me to grow my podcast, I have to meet other podcasters like you. And we get on each other's shows, and we talk, share, and go to podcast events. For me, my biggest thing was entrepreneurship is not an individual sport.Connect with ElzieLinkedInContact Dwan Bent-TwyfordWebsiteLinkedInFacebookTikTokYouTubeInstagramMentioned in this episode:Podcast TownCheck out our services for your B2B brand! Grow With Podcast Town

Dwan Bent-Twyford delves into the art of delegation and how it's crucial for scaling a business. Elzie shares how maturity and the realization of the unsustainability of doing everything on his own prompted him to embrace delegation as a means for business growth.Dwan's delegation journey began unexpectedly during a long layover at an airport when she came across a mini-book. Recognizing the need to delegate, she started by handing off tasks she disliked, such as paperwork and managing monthly books, as well as the extensive paperwork required for real estate deals. Over time, her delegation efforts expanded to include hiring a transactional coordinator, rehab crews, and a contractor.Despite her 30 years in the business, Bent-Twyford still finds joy in working directly with distressed homeowners and revitalizing properties. These tasks, fueled by her passion, remain close to her heart. Tune in to gain valuable insights into effective delegation strategies and how it can help your business thrive.Episode Highlight:02:17 - So, I started delegating things that I did not enjoy but are necessary. So, I just found good people, and then I started doing three and four houses at a time. I had to have other rehabbers because I can't do everything by myself. I don't have the skill set to do every single thing. So, I started finding crews, and then I would micromanage my crews. So, then I found a contractor. I'm like, "Okay, you micromanage the crews, and I'll just micromanage you." So, I just had to slowly peel my fingers off of things until I was doing what I really like. And what I really like is, I still to this very day, like talking to homeowners in distress and helping them.Connect with ElzieLinkedInContact Dwan Bent-TwyfordWebsiteLinkedInFacebookTikTokYouTubeInstagramMentioned in this episode:Podcast TownCheck out our services for your B2B brand! Grow With Podcast Town

Dwan Bent-Twyford shares her remarkable journey from factory work to entrepreneurial success. Growing up in Ohio, she graduated high school in 1977 and initially took a factory job. However, Dwan quickly realized she aspired to achieve more in life. Driven by determination, she delved into the world of business and investing by devouring books on the subjects. With unwavering commitment, she gradually amassed enough funds to hire an accountant, further enhancing her financial knowledge. Tune in to hear how she got into wholesale real estate and how she later pursued courses on rental property investments. Her ultimate goal was to create a career that allowed her to work from home and raise her daughter without relying on daycare. Listen to hear Dwan's inspiring journey of resilience and entrepreneurial growth.Episode Highlight:00:42 - We were encouraged to go get a factory job because all the car factories were there. So, it was like, "Get a factory job, get married, have kids, work for the man, retire when you're 60, and do that." So, my very first job out of high school, I actually got a factory job. And after a week, I thought, "Oh, my God, why would my parents want me to work in a factory? This is the worst thing that's ever happened to me. Who would want this for me?" I remember being mad at my dad like, "Why would you want me to work in a factory? It's so hot. It's so miserable. There's no air conditioning. I got to stand all day. I'm dirty. I'm sweaty. Why would you want that?" So, I was like, "Okay, that's definitely not going to happen for me." People still weren't pushing women to go to college. It was more like get a factory job, get married, have kids, and, it was the 70s. It was still kind of that way.Connect with ElzieLinkedInContact Dwan Bent-TwyfordWebsiteLinkedInFacebookTikTokYouTubeInstagramMentioned in this episode:Podcast TownCheck out our services for your B2B brand! Grow With Podcast Town

We dive deep with Yanev Suissa, a tech industry veteran, where he shares his approach that prioritizes authentic relationships, emphasizing compatibility and shared vision among team members, partners, and venture capitalists. Yanev highlights how at SineWave, fostering team growth and development is a core principle. He advocates for providing avenues for team members to take on new roles and acquire skills. Moreover, he addresses mismatches by guiding individuals towards environments where their talents align better. Tune in to gain insights into nurturing empowered teams and creating a culture of authenticity, growth, and collaboration. Whether you're a leader, a team player, or an entrepreneur, this episode offers invaluable lessons in effective team empowerment.Episode Highlight:01:30 - It's a marriage. I'm going to be around longer than some of your wives and husbands are going to be, especially if you build a second company after the first decade, first company. And so, you want to make sure that you're really working with the people you want to work with. I say that at SineWave all the time. We are a team that has a particular culture that works for us. We care about each other, and that's our model. And other firms work well with very different models. So, find the place you fit, find the people you fit with, and I think that's the most important thing. I think it actually makes you more effective at the end of the day. And the most important thing, if it doesn't go well, you still feel realized and you still feel like you did something worthwhile.Connect with ElzieLinkedInConnect with Yanev SuissaLinkedInEmailMentioned in this episode:Podcast TownCheck out our services for your B2B brand! Grow With Podcast Town

Elzie delves into the concept of revolutionary tech, prompting Yanev Suissa, a tech expert and visionary investor, to provide an illuminating breakdown. Yanev paints a vivid picture of how revolutionary tech signifies the next phase of technological advancements. He uses the field of cybersecurity as an example, highlighting its evolution from traditional perimeter defense strategies to more sophisticated approaches like endpoint security.The episode also showcases Yanev's firsthand experience as an investor, shedding light on his involvement with groundbreaking companies like Sentinel One, which achieved the largest cyber IPO in history. Yanev's investment philosophy revolves around identifying paradigm shifts and groundbreaking concepts that transform industries from the ground up.Tune in as Yanev shares his belief on how the next revolutionary frontier lies in the realm of identity and explains how this shift to the identity level represents a fundamental change that requires industries to rethink their architecture and strategies.Episode Highlight:01:10 - Make sure that it's not as valuable to them or not useful to them, whoever the attacker is. And so, that was really where we came to Endpoint Security, which will be the next revolution. Basically, taking that paradigm and realizing this is the new paradigm. Let's think about it this way and build the best solution for that. And so, that's why we invested at SineWave and Sentinel One, which ended up being the biggest cyber IPO ever. They did great. And then what's the next revolution? Not just we can Whack-A-Mole this new bug, or we can add a nice feature onto what Sentinel One can do in Endpoint. What is the next paradigm shift that requires people to architect their systems or think about the industry differently?Connect with ElzieLinkedInConnect with Yanev SuissaLinkedInEmailMentioned in this episode:Podcast TownCheck out our services for your B2B brand! Grow With Podcast Town

Relationships matter. They are finite, and you need to take advantage of them in a good way for as long as they're offered to you. - Jim MacPhee Jim MacPhee is a former executive leader with Disney who joins to share some of his lessons on becoming an inspirational leader throughout his 43 year career. His experiences range from starting as a boat driver and retiring as the COO/Senior Vice President of Walt Disney World. We spend a lot of time discussing the impact of building relationships and creating positive experiences. He emphasizes the fact that effective leaders make people feel valued. Throughout his career at Disney, Jim discovered that true engagement involves looking people in the eye, asking about their lives, and listening to their responses. He believes that caring leadership fueled by authentic engagement can turn average performances into extraordinary ones. Making emotional connections and making people feel valued contribute to the overall success and reputation of an organization. This is echoed in Jim's philosophy of inspirational leadership, which is rooted in engaging, inspiring, and leading others. True engagement involves making eye contact, smiling, and showing appreciation to everyone in the organization. He shares how he made people feel valued throughout his career. I love when he says that the true measure of an experience is how an organization or individual makes someone feel. This is also why he encourages leaders to spend time engaging with frontline employees. They often hold valuable insights and play a crucial role in shaping the customer experience. This episode is a wonderful conversation with valuable insights around improving leadership skills and enhancing customer and employee engagement. The experiences Jim shared showecase the power of relationships and what set the stage for his successful leadership style. Connect with Jim MacPhee Order Jim's Book Jim MacPhee Linkedin Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry Episode Highlight 00:02:48 - The Window on Main Street 00:05:27 - Building Meaningful Relationships at Work 00:08:23 - Fly Fishing and Finding Joy in Retirement 00:10:57 - Embracing a Student Mindset 00:13:31 - Introduction to Disney and Epcot 00:14:35 - The Epcot Center Preview Center 00:16:01 - The Importance of Curiosity and New Challenges 00:18:22 - The Power of Relationships and Understanding 00:21:36 - Engage, Inspire, Lead 00:27:29 - Importance of Personal Connection 00:28:45 - The Value of Frontline Employee 00:29:01 - Challenges for Leaders