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Delivering value is the true currency in sales, but what does real value actually look like today? Fred Diamond sits down with Mark Hunter to dissect the evolving challenges of value creation in a world where customers are more informed and expectations run high. Fred shares insights from over 850 episodes hosting the Sales Game Changers Podcast, emphasizing why basic product knowledge is no longer enough and how top sales pros are shifting their focus to truly understand their customers' futures. This episode teases the importance of building industry expertise, investing in relationships, and rethinking the habits that separate mediocre salespeople from standouts.
This is episode 83 of the Love, Hope, Lyme podcast. This podcast does not replace medical care. If you're struggling with Lyme symptoms, please seek proper medical care. The pdf of Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivors Need to Know is always free for chronic Lyme survivors. Reach out to Fred Diamond on social media for your copy.
This is episode 82 of the Love, Hope, Lyme This podcast does not replace medical care. If you're struggling with Lyme symptoms, please seek proper medical care. The pdf of Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivors Need to Know is always free for chronic Lyme survivors. Reach out to Fred Diamond on social media for your copy. What if healing from Lyme isn't just about protocols but about creating a body and mind that feel safe enough to heal? On this powerful episode of the Love, Hope, Lyme podcast, Fred speaks with health coach and Lyme survivor Heidi Bodenheimer about her powerful CARES framework for navigating chronic illness, calming the nervous system, and moving forward with consistency instead of overwhelm. Heidi shares practical strategies for flare days, nervous system regulation, breathwork, self-compassion, and the daily habits that can help Lyme survivors create a more "hospitable environment" for healing.
This is episode 81 of the Love, Hope, Lyme podcast. This podcast does not replace medical care. If you're struggling with Lyme symptoms, please seek proper medical care. The pdf of Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivors Need to Know is always free for chronic Lyme survivors. Reach out to Fred Diamond on social media for your copy. Healing Starts When You Trust Your Body with Wendi Lindenmuth In this episode of the Love, Hope, Lyme Podcast, Fred Diamond sits down with Wendi Lindenmuth, author of Listen to Your Body, to explore what it really takes to heal from chronic Lyme disease and chronic pain. Wendi shares her powerful journey from a competitive athlete suddenly unable to walk, to becoming a guide for others navigating the complexities of Lyme. Her message is clear: healing begins when you believe it's possible and learn to listen to your body with compassion and intention. We go deep into the mindset shifts and practical strategies that can help Lyme survivors move forward, including:
This is episode 080 of the Love, Hope, Lyme podcast. This podcast does not replace medical treatment. If you are suffering from Lyme and other tick-borne disease, please seek proper medical treatment. "Love, Hope, Lyme" is available on Amazon. To get the PDF for free, reach out to Fred Diamond on Facebook or LinkedIn. What does it really take to keep going when Lyme disease changes everything? In this powerful episode of the Love, Hope, Lyme Podcast, Fred Diamond sits down with Nicole O'Donnell, author of "Resilient Hope," along with Christa Nannos and Jasmin Perdomo, to share real, raw lessons from their Lyme journeys. This conversation goes beyond treatments. It's about what actually helps people move forward.
This is episode 079 of the Love, Hope, Lyme podcast. This podcast does not replace medical treatment. If you are suffering from Lyme and other tick-borne disease, please seek proper medical treatment. Purchase "Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know" on Amazon. What if the pain you've been told to "live with"… is actually treatable? In this powerful episode of the Love, Hope, Lyme Podcast, Fred Diamond speaks with integrative nurse practitioner and Lyme survivor Dr. Penni Vachon about one of the most misunderstood aspects of Lyme disease: chronic pain and how to overcome it. Dr. Vachon shares her deeply personal journey, including how Lyme disease impacted multiple generations of her family and how a life-changing moment in the NICU pushed her to fully dedicate her work to helping Lyme survivors heal. Together, they dive into: ✔️ Why Lyme pain is so often misdiagnosed (arthritis, lupus, fibromyalgia) ✔️ The real root causes of pain—beyond what traditional medicine addresses ✔️ Differences between neurological, joint, and muscle pain in Lyme ✔️ Effective treatment approaches—from botanicals to advanced therapies ✔️ The critical role of inflammation and the nervous system ✔️ Why "suffering is optional" and what Lyme patients must demand from their care Dr. Vachon delivers a powerful message: You do NOT have to live in constant pain. If you or someone you love is struggling with Lyme disease, this episode offers both validation and real hope—along with actionable insights to pursue more effective healing.
This is episode 078 of the Love, Hope, Lyme podcast. This podcast does not replace medical treatment. If you are suffering from Lyme and other tick-borne disease, please seek proper medical treatment. Pennsylvania has been called a ground zero of the Lyme disease epidemic in the United States. On this episode of the Love, Hope, Lyme Podcast, Fred Diamond speaks with two powerful advocates who are working to change that reality. Eric Huck and Amy Tiehel from the Pennsylvania Lyme Resource Network share their deeply personal Lyme journeys and explain why advocacy, education, and community support are critical for Lyme survivors and their families. Eric's story began in 2009 after a tick bite while hiking the Appalachian Trail. Despite early treatment, his health rapidly deteriorated and he was eventually diagnosed with Lyme disease along with multiple co-infections including Babesia, Bartonella, Ehrlichiosis, and Anaplasmosis. His experience navigating the healthcare system ultimately led him to help build one of the largest Lyme advocacy organizations in the state. Amy's journey began while she was living in Los Angeles. After years of debilitating symptoms, Bell's palsy, and visits to more than 25 doctors, she was finally diagnosed with Lyme disease and Babesia. Her experience with misdiagnosis and medical dismissal pushed her into advocacy so that other patients would not have to navigate the system alone. In this powerful conversation, we discuss: • Why Pennsylvania has become a Lyme disease hotspot • The mission of the Pennsylvania Lyme Resource Network • The challenges patients face with diagnosis and treatment • The mental and emotional toll Lyme takes on families • Prevention through the Dare 2B Tick Aware education program • What must change to improve care for Lyme survivors Eric and Amy also share details about the Pennsylvania Lyme Patient Conference taking place April 18 in King of Prussia, where patients, doctors, and advocates will gather to learn, connect, and support one another. Learn more about the Pennsylvania Lyme Patient Conference: https://palyme.org
What happens when Lyme disease steals a child's health and a family's sense of normal? In this powerful episode of the Love, Hope, Lyme Podcast, Fred Diamond speaks with Dr. Somer Delsignore, CEO and Founder of Hudson Valley Integrative Health and a member of International Lyme and Associated Diseases Society (ILADS), about the hidden realities of pediatric Lyme disease. Dr. Somer specializes in neuro-immune conditions in children and adolescents, uncovering root causes behind complex autoimmune and psychiatric symptoms related to tick-borne illness. Together, Fred and Dr. Somer explore what no one tells parents at diagnosis — including: Why the Lyme journey is rarely linear The guilt many parents carry — and why it's misplaced Gaslighting, medical trauma, and rebuilding trust The emotional toll of identity loss and grief in chronic illness How schools can better support children with fluctuating symptoms Navigating family dynamics when others "don't see" the illness Realistic hope vs. toxic positivity Dr. Somer also shares insights on congenital Lyme, teenage independence during chronic illness, caregiver burnout, and how small wins become powerful milestones in long-term healing. This episode is especially important for parents of children and teens with Lyme disease — but it will resonate with any caregiver navigating chronic illness. As Dr. Somer reminds us, "Hope isn't toxic positivity. Stability is success." If you or someone you love is walking this road, this conversation offers clarity, compassion, and grounded hope.
This is episode 76 of the Love, Hope, Lyme podcast. To get your free pdf of "Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know," reach out to Fred Diamond on social media. [NOTE: This podcast does not replace medical treatment. If you struggle with Lyme care, please see a Lyme Literate Medical Doctor.] In this episode of the Love, Hope, Lyme Podcast, Fred Diamond, author of "Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor" sits down with Dr. Jennifer Miller, who oversees clinical and scientific operations at Galaxy Diagnostics, for one of the most important conversations we've ever had about Lyme disease. We discuss the basics. Not just what Lyme does, but why it happens in the first place. Dr. Miller brings decades of deep scientific experience studying Borrelia burgdorferi and explains: ✅ How ticks actually become infected ✅ Why nymph ("seed") ticks are the biggest threat to humans ✅ What happens biologically inside the tick and inside your body ✅ Why Borrelia is so hard for the immune system (and antibiotics) to find ✅ How co-infections like Bartonella and Babesia complicate diagnosis and recovery ✅ Why some people develop neurological symptoms while others don't ✅ Why today's antibody tests often miss active infections and how Galaxy is working on direct detection methods to change the standard of care We also talk about:
This is episode 75 of the Love, Hope, Lyme podcast. To get your free pdf of "Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know," reach out to Fred Diamond on social media. [NOTE: This podcast does not replace medical treatment. If you struggle with Lyme care, please see a Lyme Literate Medical Doctor.] In this powerful episode of the Love, Hope, Lyme podcast, host Fred Diamond is joined by Lyme advocate Marjorie Veiga for an honest, practical conversation about managing the overwhelm of Lyme disease and tickborne illnesses. Marjorie shares her personal journey with tickborne illness, which began in 1999, and her experience caring for her daughter through years of Lyme coinfections. Drawing on her background as a senior manager at Verizon and her deep involvement in the Lyme community, Marjorie explains why organization, documentation, and support systems are critical to healing. At the center of the conversation is "My Lyme Guide," the comprehensive resource Marjorie created to help Lyme patients and caregivers track medications, appointments, symptoms, insurance, school accommodations, and more especially when brain fog and fatigue make daily management overwhelming. Together, Fred and Marjorie discuss:
Fred Diamond is the President and Co-Founder of the Institute for Effective Professional Selling ( IEPS). https://theieps.com/about-the-ieps/
This is episode 74 of the Love, Hope, Lyme podcast. To get your free pdf of "Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know," reach out to Fred Diamond on social media. [NOTE: This podcast does not replace medical treatment. If you struggle with Lyme care, please see a Lyme Literate Medical Doctor.] In this powerful and deeply human episode of the Love, Hope, Lyme podcast, host Fred Diamond is joined by two respected Lyme disease advocates and fellow podcasters. Anne Desjardins and Tanya Hoebel join Fred for an honest conversation about healing, advocacy, and hope. Anne, host of The Silver Lyming podcast, shares her journey through years of misdiagnosed Lyme disease, how discovering the truth changed her life, and why practices like hot yoga, holistic medicine, and self-advocacy became critical to her healing. She also discusses her work educating communities through the PA Lyme Resource Network and her mission to help others believe recovery is possible. Tanya, host of Lyme and Beyond with Tanya, opens up about her 13-year journey to wellness, including years without a diagnosis, profound financial loss, and the mental-health toll of chronic Lyme disease. She explains why nervous system regulation, sleep, sound therapy, and mindset are foundational components of healing, and why no one should feel ashamed for struggling. Together, Anne and Tanya discuss:
This is episode 73 of the Love, Hope, Lyme podcast. To get your free pdf of "Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know," reach out to Fred Diamond on social media. [NOTE: This podcast does not replace medical treatment. If you struggle with Lyme care, please see a Lyme Literate Medical Doctor.] In this powerful and deeply moving episode of the Love, Hope, Lyme Podcast, host Fred Diamond welcomes back Rabbi Melinda Bernstein and Gregg Kirk, two extraordinary guests for an honest, soulful conversation about the spiritual dimensions of chronic illness, healing, and personal transformation. Gregg Kirk, author of The Gratitude Curve and his newest book Your Love Will Make the Difference, shares how Lyme disease became a catalyst for profound awakening, gratitude, and purpose. He opens up about his journey through illness, remission, grief, and healing and why chronic Lyme can be information pointing us toward necessary life change. Rabbi Melinda Bernstein brings a grounded yet expansive spiritual perspective, exploring how faith, surrender, nervous system regulation, and embodiment practices can support healing when medicine alone falls short. Drawing from her own decade-long Lyme journey, Melinda explains how constriction, loss, and suffering can become doorways to growth, balance, and renewed vitality. Together, Fred, Melinda, and Gregg discuss:
This is episode 72 of the Love, Hope, Lyme podcast. To get your free pdf of "Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know," reach out to Fred Diamond on social media. [NOTE: This podcast does not replace medical treatment. If you struggle with Lyme care, please see a Lyme Literate Medical Doctor.] Historic Moment for Lyme Advocacy. RFK Jr. Roundtable Reactions & What Comes Next In this special episode of the Love, Hope, Lyme Podcast, host Fred Diamond, author of Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know, convenes a powerful panel of Lyme advocates, researchers, and survivors to reflect on a pivotal week for the Lyme community. Just days after the RFK Jr. Lyme Disease Roundtables in Washington, D.C., this episode captures real-time reactions to what many are calling a historic turning point when federal leadership publicly acknowledged chronic Lyme disease, condemned medical gaslighting, and outlined tangible steps toward research, funding, and accountability.
This is episode 71 of the Love, Hope, Lyme podcast. To get your free pdf of "Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know," reach out to Fred Diamond on social media. [NOTE: This podcast does not replace medical treatment. If you struggle with Lyme care, please see a Lyme Literate Medical Doctor.] In this episode of the Love, Hope, Lyme Podcast, host Fred Diamond sits down with Olivia Abrams, founder of TiKK MiTT and a Lyme disease survivor who turned prevention into purpose. Olivia shares her personal Lyme story beginning with arthritis symptoms at age seven and how growing up in a tick-endemic area inspired her to create TiKK MiTT, a chemical-free, reusable glove designed to help people and pets detect ticks before they embed. The conversation explores prevention, entrepreneurship, advocacy, and what it was like pitching TiKK MiTT on Shark Tank, where Olivia famously received and declined two offers. Beyond the product, this episode dives deep into:
This is episode 70 of the Love, Hope, Lyme podcast. To get your free pdf of "Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know," reach out to Fred Diamond on social media. [NOTE: This podcast does not replace medical treatment. If you struggle with Lyme care, please see a Lyme Literate Medical Doctor.] Why do so many people with chronic Lyme and other persistent infections do everything right… yet still not get better? In this episode of Love, Hope, Lyme, host Fred Diamond sits down with Dr. Melanie Stein a naturopathic physician, author, and expert in identifying the underlying drivers of chronic illness. Dr. Stein explains why some patients stall, how trauma and nervous system dysregulation contribute to persistent symptoms, and the holistic steps that can restart healing. If you've felt stuck despite antibiotics, herbs, treatments, and lifestyle changes this conversation offers hope, clarity, and a roadmap to rebuild resilience and progress again. ✨ What You'll Learn
In this powerful episode of Love, Hope, Lyme, Fred Diamond sits down with singer-songwriter and Lyme advocate Jesse Ruben for a deep, honest, and emotional breakdown of his song "Monster." Jesse opens up about the terrifying return of his Lyme and Babesiosis, the years of misdiagnosis, the isolation, the brain fog, the burning pain, and the desperate search for answers that so many Lyme survivors know all too well. For the first time, Jesse walks through Monster line by line — how the lyrics came to him during the darkest hours of his illness, why he nearly kept the song off the album, and why he ultimately decided the Lyme community needed to hear it. We talk about: How Lyme changed Jesse's life, relationships, identity, and career The emotional toll of not being believed by doctors, family, and friends The fear of losing the "young and healthy" version of yourself Why Monster resonates so deeply with people living with chronic illness Jesse's new album, his return to performing, and what comes next If you've ever felt dismissed, misunderstood, or alone in your Lyme journey, this conversation will speak directly to you.
This is episode 68 of the Love, Hope, Lyme podcast. To get your free pdf of "Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know," reach out to Fred Diamond on social media. [NOTE: This podcast does not replace medical treatment. If you struggle with Lyme care, please see a Lyme Literate Medical Doctor.] What does it really mean to be a Lyme Warrior?
In this episode of Love, Hope, Lyme, Fred Diamond speaks with Dr. Korine Kolivras, professor of geography at Virginia Tech, whose groundbreaking research challenges the long-held belief that “we don't have Lyme here.” Dr. Kolivras, author of a chapter in Appalachian Epidemics: From Smallpox to COVID, shares how geography, land use, and even bird migration contribute to the spread of Lyme disease across Virginia, Appalachia, and beyond. She explains why the maps we rely on underestimate the true reach of Lyme, how land development and resource extraction may accelerate tick expansion, and what needs to change in medical education and public awareness.
This is episode 66 of the Love, Hope, Lyme Podcast. In this special Love, Hope, Lyme podcast with Fred Diamond, Athena Brownson shares how she went from the heights of professional skiing to the depths of chronic illness. After years of competing around the world, a Lyme diagnosis forced her to rebuild her life from the ground up. In this heartfelt conversation, Athena shares how she faced unimaginable physical and emotional challenges from misdiagnoses and loss of identity to rebuilding her health, career, and sense of purpose. Her story is one of courage, reinvention, and hope. Through Lyme, she discovered a new calling: helping others find meaning, resilience, and light in their own healing journeys.
This is episode 65 of the Love, Hope, Lyme podcast. To get your free pdf of "Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know," reach out to Fred Diamond on social media. [NOTE: This podcast does not replace medical treatment. If you struggle with Lyme care, please see a Lyme Literate Medical Doctor.] In this powerful conversation, Fred Diamond welcomes back Col. (Ret.) Nicole Malachowski, the first female Thunderbird pilot and a leading Lyme advocate, alongside Dr. Kent Kester, infectious disease physician and executive director at CEPI. Together, they unpack the groundbreaking NASEM Report (Charting a Path Toward New Treatments for Lyme Infection-Associated Chronic Illnesses) and what it means for patients.
This is episode 64 of the Love, Hope, Lyme podcast. To get your free pdf of "Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know," reach out to Fred Diamond on social media. [NOTE: This podcast does not replace medical treatment. If you struggle with Lyme care, please see a Lyme Literate Medical Doctor.]
CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue 16 Media & CBNation.co
Fred Diamond is the co-founder and president of the Institute for Excellence in Sales. The Institute helps sales leaders around the globe acquire, motivate, retain, and elevate top-tier sales talent. He shares his journey from corporate marketing roles at Apple and Compaq to launching IES as a lead-generation effort that evolved into a full-scale organization serving global sales leaders. Fred highlights how the Institute supports sales professionals through membership programs, leadership development events, and its award-winning Sales Game Changers Podcast. Fred explains the critical role of sales in business success and notes that even the best product won't survive without effective selling. Fred also shares his productivity system, inspired by Hal Elrod's The Miracle Morning, which includes daily early rising, exercise, journaling, and goal visualization. He emphasizes the importance of delegating tasks that others can do better, so leaders can focus on vision, growth, and team-building. Website: Institute for Excellence in Sales LinkedIn: Fred Diamond Previous Episode: iam345-founder-helps-sales-leaders-acquire-and-retain-top-tier-sales-talent Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!
Sales Game Changers | Tip-Filled Conversations with Sales Leaders About Their Successful Careers
This is episode 785. Read the complete transcription on the Sales Game Changers Podcast website. In this episode of the AI for Selling Effectiveness Podcast (a sub-brand of the Sales Game Changers Podcast), host Fred Diamond is joined by Gina Stracuzzi, host of the Women in Sales Leadership Podcast and President of the Center for Elevating Women in Sales Leadership, along with Zeev Wexler, to spotlight two groundbreaking events this October: October 9 – Women in Sales Leadership Elevation Conference (Tysons Corner, VA) A full-day, in-person event exploring how women can lead with courage, clarity, and conviction in an AI-driven sales world. Expect insights on leveraging AI for career growth, policy and ethics, strategy, and frontline stories from women already breaking barriers. Keynote speaker Dr. Margie Warrell, author of The Courage Gap, will challenge attendees to find their voice in the AI revolution.
This is episode 63 of the Love, Hope, Lyme podcast. To get your free pdf of "Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know," reach out to Fred Diamond on social media. [NOTE: This podcast does not replace medical treatment. If you struggle with Lyme care, please see a Lyme Literate Medical Doctor.} In this powerful episode of the Love, Hope, Lyme Podcast, host Fred Diamond talks with Nikki Schultek, founder of Intracell Research Group and co-founder of the Alzheimer's Pathobiome Initiative (AlzPI). Nikki shares her personal journey with chronic infections and how it led her to uncover critical connections between Lyme disease, other infections, and neurodegenerative conditions such as dementia and Alzheimer's. You'll learn: How chronic infections like Lyme, co-infections, viruses, and even fungi may impact brain health Why physicians often miss infections as a root cause of cognitive decline The concept of the “pathobiome” and why it matters for understanding Alzheimer's disease Hopeful research showing some cases of dementia may improve with targeted infection treatment How Nikki and her global research team are bridging silos to uncover answers If you or a loved one are living with Lyme disease—or worried about its long-term effects—this episode offers both hope and cutting-edge insight.
This is episode 62 of the Love, Hope, Lyme podcast. To get your free pdf of "Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know," reach out to Fred Diamond on social media. [NOTE: This podcast does not replace medical treatment. If you struggle with Lyme care, please see a Lyme Literate Medical Doctor.} How does Lyme disease affect your brain, your energy, and even your closest relationships? In this episode of Love, Hope, Lyme, psychiatrist Dr. Chris Winfrey shares powerful insights from his work with chronic Lyme survivors covering everything from mitochondrial health and strength training to the emotional hijacking of the limbic system. You'll learn: ☑️ Why true recovery is about more than symptom scores ✅ How to boost energy and brain clarity by supporting your mitochondria ✅ The critical role strength training plays in Lyme healing ☑️ How Lyme damages brain function and impacts relationships ✅ The connection between faith, motivation, and long-term recovery “You can fight the infection all day long, but if you don't have energy, it's not going to work.” Dr. Chris Winfrey Whether you're a survivor, caregiver, or health professional, this conversation will change the way you think about Lyme disease and mental health. #LymeDisease #ChronicLyme #BrainHealth #Mitochondria #MentalHealth #LymeTreatment #LoveHopeLyme #Healing
Sales Game Changers | Tip-Filled Conversations with Sales Leaders About Their Successful Careers
This is episode 777. Read the complete transcript on the Sales Game Changers Podcast website here. In this episode of Marketing for Selling Effectiveness, a sub-series of the Sales Game Changers Podcast, host Fred Diamond and co-host Julie Murphy of Sage Communications welcome a powerhouse guest. Zhenia Klevitsky, Chief Growth Officer at ITC Federal, appears on today's show. One of the key messages that the Institute for Effective Professional Selling (IEPS) strongly communicates is that Sales and Marketing must work stronger together today more than ever before. With two decades of experience in government contracting, Zhenia shares real-world strategies for aligning sales and marketing to win complex, high-stakes federal deals. She explains why the old silos between BD and marketing no longer work and how modern GovCon growth teams must act as a unified revenue engine. You'll learn: ✅ Why mission-first messaging is essential in federal sales ✅ How account-based marketing (ABM) shapes perception long before the RFP ✅ The power of community involvement in building trust with government buyers ✅ Why thought leadership beats traditional capture in today's market ✅ How AI, automation, and shifting buyer expectations are changing the rules Zhenia also shares a detailed case study on how her team successfully embedded into a tight-knit local community in New Mexico and won a major contract through a bold mix of philanthropy, targeted marketing, and authenticity. Whether you're a B2G sales leader, a marketing strategist, or an executive navigating the federal buying landscape, this episode will challenge you to rethink your approach and embrace true collaboration.
This is episode 61 of the Love, Hope, Lyme podcast. To get your free pdf of "Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know," reach out to Fred Diamond on social media. [NOTE: This podcast does not replace medical treatment. If you struggle with Lyme care, please see a Lyme Literate Medical Doctor.} When brain fog and gut pain derailed Greg Lee's career as a NASA engineer, he turned to acupuncture and herbal medicine—and ultimately transformed his own life. Now, after three decades and more than a thousand patients, he's helping Lyme survivors overcome the pain, brain inflammation, coinfections, and fatigue that mainstream medicine often overlooks.
This is episode 60 of the Love, Hope, Lyme podcast. To get your free pdf of "Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know," reach out to Fred Diamond on social media. [NOTE: This podcast does not replace medical treatment. If you struggle with Lyme care, please see a Lyme Literate Medical Doctor.} What if your doctor missed something critical—and you had to save yourself and your child? That's exactly what happened to Mary Lyn Hammer. After six and a half years of misdiagnosis, Mary Lyn finally learned she had Lyme disease—a revelation that turned her into a relentless medical detective. She's the author of, "Over My Dead Body: What I Learned During My Decade‑long Journey to Heal from Lyme Disease and Coinfections." In this deeply personal episode of Love, Hope, Lyme, she shares how she battled chronic Lyme, a life-threatening blood infection, and a maze of co-infections—all while raising her daughter as a single mom.
This is episode 59 of the Love, Hope, Lyme podcast. To get your free pdf of "Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know," reach out to Fred Diamond on social media. [NOTE: This podcast does not replace medical treatment. If you struggle with Lyme care, please see a Lyme Literate Medical Doctor.} In this powerful Love, Hope, Lyme episode, Fred Diamond sits down with Lyme warrior and healthcare PR expert Ali Moresco for an unforgettable conversation about resilience, advocacy, and purpose. After a fast-paced early career in celebrity PR, Ali's life came to a halt when she was hit with a wave of debilitating symptoms. It took two years to be diagnosed with Lyme disease and multiple tickborne infections—including Babesia, Bartonella, ehrlichiosis, and relapsing fever. She became, as she puts it, a “professional patient.” But Ali didn't stop there. Today, she's the Board Chair of Project Lyme, a leader in advocacy with the Center for Lyme Action and Two Alpha Gals Foundation, and the founder of a fast-growing healthcare PR firm that centers the patient voice.
This is episode 58 of the Love, Hope, Lyme podcast. To get your free pdf of "Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know," reach out to Fred Diamond on social media. [NOTE: This podcast does not replace medical treatment. If you struggle with Lyme care, please see a Lyme Literate Medical Doctor.} What is Lyme rage—and why does it change who you are? In this powerful episode of Love, Hope, Lyme, host Fred Diamond talks with Dr. Darin Ingels, a Lyme-literate naturopathic doctor and Lyme survivor, about one of the most misunderstood aspects of chronic Lyme disease: the emotional and neurological impact of Lyme rage. Dr. Ingels shares his personal journey—from bullseye rash to relapse, from failed antibiotics to healing through Chinese herbal medicine—and breaks down why Lyme disease and co-infections like Bartonella can lead to brain inflammation, emotional dysregulation, personality shifts, and even explosive rage.
This is episode 57 of the Love, Hope, Lyme podcast. To get your free pdf of "Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know," reach out to Fred Diamond on social media. [NOTE: This podcast does not replace medical treatment. If you struggle with Lyme care, please see a Lyme Literate Medical Doctor.] For decades, Lyme disease survivors have faced an uphill battle—dismissed by doctors, forced to wait years for appointments, and left without clear paths to healing. In this powerful episode of the Love, Hope, Lyme Podcast, Fred Diamond speaks with Dr. Monica Embers, a leading Lyme disease researcher at Tulane University and contributor to The Quiet Epidemic, and Kevin Williams, co-founder of Ravel Health and a chronic Lyme patient of 18 years. Dr. Embers shares the hard truth: “There is no central place for patients to turn.” She explains why outdated diagnostic tools, lack of federal investment in treatment research, and misinformation have left millions without answers—and how new tests and targeted therapies are finally changing the game. Kevin Williams opens up about the deeply personal reasons he and co-founder, Jaime Intile, created Ravel Health: to spare others the years of pain and medical gaslighting they endured. Ravel now offers accessible, virtual, Lyme-literate care across 46 states with no waitlists and personalized treatment plans.
This is episode 56 of the Love, Hope, Lyme podcast. To get your free pdf of "Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know," reach out to Fred Diamond on social media. [NOTE: This podcast does not replace medical treatment. If you struggle with Lyme care, please see a Lyme Literate Medical Doctor.] What happens to a relationship when both partners are battling invisible illnesses, trauma, and years of misdiagnosis? In this deeply emotional episode of the Love, Hope, Lyme Podcast, David and Jacquie Butler share their raw, unfiltered story of love, resilience, and healing. From David's decades-long battle with undiagnosed Lyme disease, neuropsychiatric symptoms, and Lyme rage — to Jacquie's own experience with Hashimoto's, PCOS, and years of medical gaslighting — this is a candid conversation about surviving illness as a couple. You'll hear:
This is episode 55 of the Love, Hope, Lyme podcast. To get your free pdf of "Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know," reach out to Fred Diamond on social media. [NOTE: This podcast does not replace medical treatment. If you struggle with Lyme care, please see a Lyme Literate Medical Doctor.] In this powerful episode of the Love, Hope, Lyme Podcast, naturopathic physician Dr. Myriah Hinchey shares the 10 essential steps she uses to help Lyme survivors reclaim their health—starting with rebuilding the immune system from the ground up. Whether you're newly diagnosed or have been living with chronic Lyme for years, Dr. Hinchey offers a clear, actionable roadmap rooted in clinical experience, integrative medicine, and deep compassion.
This is episode 54 of the Love, Hope, Lyme podcast. To get your free pdf of "Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know," reach out to Fred Diamond on social media. [NOTE: This podcast does not replace medical treatment. If you struggle with Lyme care, please see a Lyme Literate Medical Doctor.] What happens when Lyme disease rips apart everything you thought you knew about yourself, your health, and your family? In this deeply emotional episode of Love, Hope, Lyme, Ilana shares her harrowing journey through chronic Lyme, Bartonella, and Babesia — and the devastating psychiatric symptoms that followed. Alongside her is her mother, Terry, whose role transformed from mom to full-time caregiver and anchor.
This is episode 53 of the Love, Hope, Lyme podcast. To get your free pdf of "Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know," reach out to Fred Diamond on social media. [NOTE: This podcast does not replace medical treatment. If you struggle with Lyme care, please see a Lyme Literate Medical Doctor.] Why does Lyme disease often hit women harder — physically, emotionally, and hormonally? In this powerful episode of Love, Hope, Lyme, I speak with Dr. Jaquel Patterson, a nationally-recognized naturopathic physician and author of Women and Lyme: An Integrative Guide to Better Health. Dr. Patterson shares her personal experience with Lyme, Bartonella, and Babesia, and breaks down how tick-borne illness uniquely impacts women at every life stage — from menstruation to menopause. We explore the often-dismissed symptoms, the role of hormones, psychiatric implications, and the systemic gaps in care that many women face. Whether you're a woman navigating chronic Lyme, a loved one trying to understand, or a practitioner seeking deeper insight, this episode offers knowledge, validation, and hope.
Fred Diamond, author of Love Hope Lyme and host of the Love Hope Lyme podcast, joins us live from the International Lyme and Associated Diseases Society (ILADS) Conference. In this powerful conversation, Fred shares his journey with Lyme disease and his mission to provide support, hope, and resources for Lyme survivors and their loved ones.
This is episode 52 of the Love, Hope, Lyme podcast. To get your free pdf of "Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know," reach out to Fred Diamond on social media. [NOTE: This podcast does not replace medical treatment. If you struggle with Lyme care, please see a Lyme Literate Medical Doctor.] What happens when mold exposure and chronic Lyme collide? In this powerful episode of Love, Hope, Lyme, Fred Diamond sits down with Ariana Thacker, founder of MoldCo, and Dr. Scott McMahon, an expert in mold-related illness. Together, they shed light on the misunderstood connection between mold and chronic Lyme—and why so many patients are misdiagnosed, dismissed, and left to figure things out on their own.
This is episode 51 of the Love, Hope, Lyme podcast. To get your free e-version of "Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know," reach out to Fred Diamond on social media. [NOTE: This podcast does not replace medical treatment. If you struggle with Lyme care, please see a Lyme Literate Medical Doctor.] In this powerful episode, Fred Diamond sits down with Ashley Baker and Maria Johnson, passionate advocates from Project Lyme's Emerging Leaders Board. They share their personal journeys with chronic Lyme disease, the fight for proper recognition and treatment, and the relentless push to educate others about the realities of this misunderstood illness. Key Highlights:
Welcome to Think Mastery with Dr. Yishai. Hosted by Doctor of Psychology, entrepreneur, and executive coach Dr. Yishai Barkhordari. On this podcast, you'll hear real talk about life and business—plus how to use psychology to create more mastery and success in both.In this episode, I sit down with Fred Diamond, co-founder of the Institute for Excellence in Sales and a dedicated advocate for Lyme disease awareness. Fred shares how investing in top sales talent, empowering women in sales, and embracing modern sales strategies can transform a company's growth. Discover actionable insights to elevate your sales culture and drive lasting success in your organization.What You'll Learn in This Episode:How to attract, retain, and motivate top sales talent.The long-term impact of strategic sales leadership.Strategies for empowering women in sales roles.Modern sales techniques that help customers see the unseen.How a people-first approach drives business growth.The role of advocacy in holistic leadership.Why This Episode is Worth Your Time:Real-life lessons on building and leading high-performing sales teams.Actionable strategies to transform your sales culture.A fresh perspective on the power of sales in driving company success.Insights for founders, executives, and sales leaders alike.Learn how focusing on people can unlock exponential growth.Learn More About Dr. Yishai: If you're ready to level up your leadership, decision-making, and emotional intelligence, connect with Dr. Yishai for one-on-one coaching or explore more resources at https://www.dryishai.com/.Links:Fred Diamond's LinkedInThink Mastery PodcastDisclaimer: All content shared in this episode is for informational purposes only and should not be considered professional advice.© 2024 Yishai Barkhordari, Psychologist, PLLC. All rights reserved.
This is episode 50 of the Love, Hope, Lyme podcast. To get your free e-version of "Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know," reach out to Fred Diamond on social media. [NOTE: This podcast does not replace medical treatment. If you struggle with Lyme care, please see a Lyme Literate Medical Doctor.] Join host Fred Diamond as he sits down with healing expert and chronic Lyme survivor Amy Scher. In this episode, Amy opens up about her 10-year battle with chronic Lyme disease—including neurological challenges and crippling anxiety—and how she transformed her journey into a powerful healing practice using energy psychology. What You'll Discover: • The Mind-Body Connection: Learn why treating chronic illness isn't just about addressing physical symptoms but also healing deep-seated emotional trauma. • Breaking Through Trauma: Amy shares how unresolved childhood traumas and ingrained beliefs impact your health—and how releasing these burdens can unlock true healing. • Practical Energy Psychology Techniques: From the Sweep Technique to Thymus Test & Tap and Alternate Temple Tapping, get an inside look at the tools Amy created to reprogram the subconscious and calm the nervous system. • Everyday Healing Tips: Discover simple practices like slowing down your pace of life and mindful movement to signal safety to your body. • Community & Support: Find out why connecting with a positive, uplifting community can be a game changer for chronic Lyme survivors and anyone on a healing journey. About Amy Scher: Amy is not only a chronic Lyme survivor—she's an author of the bestselling "How to Heal Yourself When No One Else Can" series and the memoir "This Is How I Save My Life." Her candid storytelling and innovative healing methods have empowered hundreds of thousands to find hope, resilience, and a path to recovery. Take Action:
[NOTE: This podcast does not replace medical treatment. If you struggle with Lyme care, please see a Lyme Literate Medical Doctor.]
[NOTE: This podcast does not replace medical treatment. If you struggle with Lyme care, please see a Lyme Literate Medical Doctor.] What if healing from chronic Lyme disease isn't just about killing bacteria but restoring your cellular health? In this episode of Love, Hope, Lyme, host Fred Diamond sits down with Dr. Bill Rawls, author of "The Cellular Wellness Solution," to dive deep into the science behind Lyme disease, the role of stealth infections, and why understanding symptoms at the cellular level is the key to recovery.
Lyme disease can devastate military personnel and their families. In this eye-opening episode of Love, Hope, Lyme: A Lyme Disease Podcast, Fred Diamond sits down with Dr. Angel Davey to discuss the Congressionally Directed Medical Research Programs (CDMRP) and specifically the Tick-Borne Disease Research Program, its impact on the military community, and why Lyme disease is a critical issue for service members and their families.
In the most listened to Love, Hope, Lyme podcast of 2024, Fred Diamond welcomes Ali from The Tick Chicks and host of the Lyme Time Podcast. Ali shares her inspiring journey from struggling with Lyme disease to achieving healing and dedicating her life to helping others navigate their own paths. This episode focuses on six key strategies Ali used during her recovery that offer hope and practical advice for Lyme survivors and their families:
This is episode 44 of the Love, Hope, Lyme podcast. [NOTE: This podcast does not promote any specific medical treatment and should not be seen as a replacement for medical advice.]
In this deeply insightful episode of Love, Hope, Lyme, host Fred Diamond dives into the transformative journey of chronic illness with Christina Kantzavelos, a therapist, chronic Lyme warrior, and advocate for holistic healing. Christina shares her personal battle with Lyme disease, her professional expertise in trauma-informed therapy, and her mission to empower others through practical, evidence-based tools. She explains the importance of nervous system regulation, trauma healing, and the mind-body connection in overcoming chronic illness. Topics include: The role of medical trauma and how to rebuild trust in the healing journey. Groundbreaking therapies like EMDR and Constructed Awareness. Practical mindfulness techniques, from breathwork to tapping, that calm the nervous system. The impact of chronic illness on relationships and how to navigate challenges with compassion and understanding. Whether you're a chronic Lyme survivor, a caregiver, or someone looking for hope and actionable insights, this episode will leave you inspired and equipped to take the next step in your healing journey. Resources Mentioned:
Sales Game Changers | Tip-Filled Conversations with Sales Leaders About Their Successful Careers
On this episode of the Sales Story and a Tip Podcast, Institute for Excellence in Sales cofounder Fred Diamond asks Mike Malloy of Malloy Industries for his key to success. This is a Sales Story and a Tip episode! Watch the video of the interview here. Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with fractional executive leader Mike Malloy. Meet Mike Malloy, the driving force behind Malloy Industries. With experience as a Deloitte consultant, traveling sunglasses salesman, and incubator program director at Halcyon, Mike's mission is to empower entrepreneurs by helping them buy back their time and focus on growth. In this podcast, Mike shares the inspiring story of how he helped a CEO, Catherine, who wanted to triple her revenue in the K-12 education space. She needed someone who could build a scalable sales strategy — and that's where Malloy Industries stepped in. After a thorough sales assessment, Mike introduced Catherine to three vetted fractional executives who matched her business goals and values. By selecting Michael, a strategist and hands-on executor, Catherine found her perfect match to build out her sales processes, increase win rates, and transform her business.