Podcasts about Hal Riney

American advertising executive

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Best podcasts about Hal Riney

Latest podcast episodes about Hal Riney

Coffee By Two
Elections through the eyes of advertising with Jayshree Sundar

Coffee By Two

Play Episode Listen Later May 19, 2024 80:35


The late Hal Riney, one of advertising's most legendary copywriters, wrote the campaign for Ronald Reagan's re-election campaign in 1984. Apparently, President Reagan teared up when he saw 'It's morning in America' for the first time. Memorable political campaigns are a rarity, and working on a General Election campaign is even rarer. Jayshree Sundar was the branch head of Leo Burnett when her office got the chance to pitch for the Congress party's campaign for the 2004 General Elections. They assumed it to be a prank until they realized it wasn't. And life would never be the same again. "I just got by" Jayshree's early years weren't remarkable. In her own words, she just got by. But that was just a decoy for her later years which made up for her supposed lack of achievement in her early years. She went on to a top college and joined Lintas, which was and still is one of India's most renowned ad agencies. "We went with one idea and sold it" It's hard to reconcile with the advertising era of the 80s and 90s when agencies were seen as partners of the clients and not mere vendors. Jayshree says they would go to meetings confidently with one idea, a solid strategy, and sell it. She also speaks fondly about her time at Lintas where she got to work in offices across the country - Kolkata, Chennai, and Delhi. Eventually, a slew of circumstances caused her to move on and join Leo Burnett. She describes the difference between the two agencies as one leading with strategy (Lintas) and the other being more creative focused (Leo Burnett). This allowed her to experience both ends of the spectrum. It was also here that she got to work on the General Election campaign for the Congress Party in 2004. “Politicians learn very fast" A political party isn't your typical client. You are dealing with people who can shape policy and the direction of the country if elected. When I asked her if one needed to believe in the party before working on an election campaign, she says you need to be professional irrespective of political affiliation. In the course of the conversation, she says she dealt with Jairam Ramesh, Salman Khurshid, and Motilal Vora regularly. They were also tasked with proof-checking copy over and above the agency. For instance, Manmohan Singh (who would become Prime Minister after the election) would check Gurmukhi translation, Pranab Mukherjee (who would hold multiple portfolios like Defence, Finance and eventually become President of the country) would check Bengali translation. These things don't happen on regular brand work, however big the brand. Another surprising thing was that contrary to perception, the politicians she encountered were always on time and it was the agency folks huffing and puffing to be on time to meetings. With the ‘Aam Aadmi' campaign, the Congress party punctured the ‘India Shining' campaign and the Congress, under the aegis of the UPA, came back to power. Months of sleeping for 3-4 hours a day culminated in victory. In 2007, Jayshree walked away from advertising to spend more time with family and also because of the changing nature of the industry where agencies were treated more like vendors. Today, Jayshree is an author, teacher, and raconteur of tales. In fact, it was a lecture where she was speaking about the 2004 election campaign that triggered this. She overshot the time by more than an hour but the class still sat in rapt attention. In an age where presentations give competition to sleeping ills in terms of putting people to sleep, her presentation was an antithesis. One day, I hope to sneak into a class where she is teaching and listen. --- Send in a voice message: https://podcasters.spotify.com/pod/show/pawan85/message

Real Famous
Bonnie Wan - Partner, Head of Brand Strategy, Goodby, Silverstein & Partners

Real Famous

Play Episode Listen Later Jan 16, 2024 48:09


Welcome Bonne Wan. Bonnie worked with some of the most creative agencies in the world including Chiat, Hal Riney, and FCB. She is now a Partner and Head of Brand Strategy for Goodby Silverstein, and was Chief Strategy Officer of the Year in 2022 for Ad Age. On January 16th, she officially became an author with her new book, The Life Brief, A Playbook for No-Regrets Living. Enjoy!

Pro Politics with Zac McCrary
Ed Blakely: GOP Media Trailblazer & Trendsetter

Pro Politics with Zac McCrary

Play Episode Listen Later Oct 3, 2023 53:18


Over the course of a career focused on political media, Ed Blakely helped innovate within Republican politics that led to the modernization of the media arms of campaign committees of both parties. After a stint in US Amry intelligence, Ed spent nearly 20 years at the NRCC before joining the GOP media firm of Smith & Harroff. In this conversation, Ed talks his efforts to modernize political media at the NRCC, his favorite story of filming President Reagan in the Oval Office, memories from John McCain's first US Senate race in 1986, and much more across an incredibly interesting and influential career in politics. IN THIS EPISODEEd grows up in Hawaii after his father dies in WWII…The somewhat famous (if confidential) film that Ed produced after being drafted into the US Army…Ed's brush with fame as the youngest disc jockey in Hawaii…How Ed's path led to political media at the NRCC…Some of Ed's favorite stories of filming ads with President Reagan in the Oval Office…Ed talks the media innovations he brought to the NRCC that ultimately helped modernize the operations of both parties…Why Ed came back to the NRCC after being at a private agency for over a decade…Ed's memories of Newt Gingrich's ascent in the House GOP…Why Ed left the NRCC after more than a decade in the mid 80s & where he landed…Ed helps elect John McCain in 1986 in his first race for US Senate…Ed gives an impromptu history lesson of jingles in political TV ads…Ed talks his approach to fostering new Republican media talent that paid dividends…Ed's stints in the public sector…  AND Creighton Abrams, Roger Ailes, Army Intelligence, Bailey-Deardorff, Baltimore, Katja Bullock, Jay Bryant, Edward Butler, Tom Delay, Bob Ehrlich, the fickle finger of fate, Gerald Ford, Barry Goldwater, Bobby Goodman, Peter Hannaford, Denny Hastert, Humphrey Browning MacDougall, Jim Innocenzi, LBJ, JFK, kinescope, The Lincoln Memorial, Bob Livingston, Robin Luke, Robert McNamara, Morning in America, Chris Mottola, Oahu, the Pentagon, Chip Pickering, radio actualities, Hal Riney, Santa Monica, slow boats, Smith & Harroff,  Olympia Snowe, The Sound of Music, speech modules, Steven Spielberg, John Sununu, The Tuesday Team, USC, Guy Vander Jagt, The Washington Post, Watergate, Henry Waxman, whistlestops, Don Young … & more!

Under the Influence from CBC Radio
Dynamic Duos: The Famous Partnerships in Advertising (From AOP 2011)

Under the Influence from CBC Radio

Play Episode Listen Later Sep 23, 2023 32:43


This week we look at “Dynamic Duos” - those rare ad agency/client relationships that resulted in some of the most famous advertising of all time. We'll examine the relationship between Nike founder Phil Knight and his ad agency creative director Dan Wieden, Apple's Steve Jobs and Creative Director Lee Clow, tempermental winery owner Julio Gallo and his legendary creative director and tough guy, Hal Riney, and we'll tell the story of the creative director who created a Hall of Fame campaign around the fact his client looked like a chicken. Hosted on Acast. See acast.com/privacy for more information.

Internet Marketing: Insider Tips and Advice for Online Marketing
#695 Inspirational Lessons in Advertising & Creativity from the Art & Copy Documentary

Internet Marketing: Insider Tips and Advice for Online Marketing

Play Episode Listen Later Aug 9, 2023 15:11


In this episode we share lessons in advertising and creativity from the 2009 documentary, Art & Copy.Art & Copy was produced by renowned documentary maker, Doug Pray, and features some of the most respected and creative minds from US advertising over the last 50 years, including Jeff Goodby, Rich Silverstein, Mary Wells, Hal Riney, Lee Clow & Dan Wieden.You can find out more about director Doug Pray at https://dougpray.com/.Art & Copy is currently available for streaming via PBS documentaries on Amazon Prime Video: https://www.amazon.com/Art-Copy-Jake-Shimabukuro/dp/B00E9564S4Let us know your thoughts on the episode by messaging us across all platforms @SiteVisibility. Hosted on Acast. See acast.com/privacy for more information.

Breaking & Entering: Advertising
#121: George Tannenbaum, Author of Ad Aged | Former copy chief and ECD on IBM at Ogilvy

Breaking & Entering: Advertising

Play Episode Listen Later Jul 5, 2022 50:33


He's one of the industries leading voices. George Tannenbaum writes a popular advertising blog, Ad Aged, called "A Most Influential Marketing Blog" by Business Insider. His agency career consists of award-winning work for big companies like IBM and Ameriprise, where he raked in 15 Effies. George worked at Ogilvy, R/GA, Hal Riney and Partners, and more. His episode is full of storied advice that will help you break in and thrive in advertising. To learn more, check out www.breaking-entering.com! --- Send in a voice message: https://anchor.fm/breakenter/message Support this podcast: https://anchor.fm/breakenter/support

Inspiring Futures
Bonnie Wan- Partner and Head of Brand Strategy, Goodby, Silverstein and Partners

Inspiring Futures

Play Episode Listen Later Jun 22, 2022 60:59


Bonnie Wan has been working at Goodby since 1998.  In 2022, she was named Advertising Age/Creativity Chief Strategy Officer of the Year.She started her career at Weiss, Whitten, and Stagliano in NY before becoming Adam Morgan's first hire at TBWA Chiat Day LA followed by stints at FCB and Hal Riney before joining GSP to work with Jon Steel. In the conversation, we talk about the shifts and changes in the strategy discipline with leaders moving from gurus to guides.  Higher stakes for clients and a wider remit in terms of media expansion. She describes her approach to strategy is to work and think as a "team"- "it's not about being the smartest person in the room", but "making the whole room smart" and that requires a spirit of generosity.  The department culture is key for Bonnie- it's all about her bench and her team and making alchemy happen between the members of the team.  When it comes to philosophy around the process of strategy, she highlights the need for always-on, constant monitoring of culture and of consumers and the practice of always asking the smartest questions to ensure you arrive at a really interesting place. Bonnie talks about her development of "Brand Camp" which is a 6-week strategy sprint that gets clients to an "organizing idea" and involves workshops with GSP strategists and the client C-Suites.  This has served to bring new non-advertising clients to the agency and codified in detail the strategic process. For emerging talent- she's created a 15-week training camp that teaches the fundamentals of Strategy.We also talk about her upcoming book- "The Life Brief" - where she applies the strategic thinking and framing used for brands to life. Which is something she applied successfully in her life, Bonnie has just signed a book deal with Simon and Schuster . 

The Marketing Agency Leadership Podcast

Robin Raj, Founder and Executive Creative Director, Citizen Group (San Francisco, CA) Inspired by Marc Gobé's book, Citizen Brand:  10 Commandments for Transforming Brand Culture in a Consumer Democracy, Robin Raj, Founder and Executive Creative Director at Citizen Group, started his agency in 2006 to work with entities committed to meaningful and measurable pro-social impact. His agency's proposition is that organizations build brand value when they “walk their talk” and operate in ways that enhance society for their employees, shareholders, and consumers.  Robin notes that the rise of social media has created a window on organizational operations . . . companies have a harder time projecting a “corporate mirage” that “everything is okay” when people can now see what is going on, assess practices, and ask the tougher questions. Clients today include for-profit companies, nonprofit organizations, municipalities, cities, and trade associations. Working with Amnesty International and other NGOs while he was at Chiat/Day early in his career, Robin became aware of two operational economies: “the Moneyball ad world, where money is thrown around (half a million for a 30-second spot)” and the $15k budget for creating a nonprofit PSA environment. Gobé's book identifies the trend toward citizen branding as a convergence between these two economies. At his agency's inception, Robin worked with Walmart's sustainability effort and explored how big-box retail stores needed to change their operational practices to support sustainability, creating “a race to the top for brands to reutilize, recycle, (and produce) less waste” and a model for future initiatives with other organizations. Brands get a lift from doing the right thing, he says, both for society and for the environment. In his early adulthood, Robin says he didn't know that people had human rights. He says the 30 articulated in the United Nation's post World War II Universal Declaration of Human Rights made a big impact on him. Citizen Group is involved in a diverse range of projects. It is working with: Sports apparel retailer Lids on a Diversity, Equity, and Inclusion Initiative (They Gave Us Game) to recognize and honor early Black sports leagues.  A group called Leading Age on the Keep Leading Life campaign to showcase the variety of caregiving and expert services available to people who are aging. With close friend Jordan Harris, Robin shares a concern about the need to promote electric vehicles. Citizen Group commissioned a study to investigate the feasibility of shading California's 4,000 mile aqueduct system with solar canopies to reduce evaporation, conserve water, reduce algal growth, and generate power. Annual water savings for a complete end-to-end system were estimated at 63 billion with the solar array along the aqueduct system's existing utility corridors rather than taking up working land. A spinoff company, Solar AquaGrid, will be working Audubon Society to study environmental impacts and with the state and irrigation districts to plan the first demonstration project, and break ground on the pilot (proof-of-concept) project this fall. Robin can be found on his agency's website at citizengroup.com. ROB: Welcome to the Marketing Agency Leadership Podcast. I'm your host, Rob Kischuk, and I am joined today by Robin Raj, Founder and Executive Creative Director at Citizen Group based in San Francisco, California, with some other fascinating interests as well. Welcome to the podcast, Robin. ROBIN: Good to be here, Rob. Thank you. ROB: Excellent to have you. Why don't you start off by telling us about Citizen Group, and what is the firm's superpower? What are you all known for? What do you do well? ROBIN: Well, I started Citizen Group in 2006, and it was really inspired by a book of the same name called Citizen Brand. This is where I can give a shout-out to an author by the name of Marc Gobé. I was really moved by the book, written in about 2003. The thesis of the book is: sooner or later, all brands will have to behave as citizen brands. That really caught me because it was like the spear in the chest moment in terms of the societal challenges we face and the responsibility brands and corporations and civil society have. It also predated, presaged, the rise of social media that has made the rise of citizen brands possible. We expect more from the brands we purchase and are loyal to. If they're not walking their talk, it can be a liability versus when they can really take the initiative and operate in a way that enhances society for their employees, for their shareholders, for their consumers. Then that builds brand value. That was the proposition. So I started Citizen Brand, and we've been working since that time with a variety of entities, for-profit companies, nonprofit orgs, municipalities, cities, sometimes, trade associations. But what they all have in common is some commitment to have pro-social impact that is meaningful and measurable. ROB: Let's pull into that a little bit. Give us maybe an example, if you can, of a client, of the sort of work you've done together, of what this looks like in action. ROBIN: Well, in the early going, roundabout 2005-2006, I had the opportunity to work with Walmart's sustainability effort. Those were two words that didn't necessarily go together at the time. It raised a lot of legitimate skepticism. But in fact, under the tenure of their CEO at the time, Lee Scott, they really saw the future as it pertains to big box retail and how they would have to change their practices, be it in terms of packaging, creating a packaging scorecard – they created more of a race to the top for brands to reutilize, recycle, less waste. And many other initiatives. In fact, they formed 13 sustainability committees in their transportation, their energy, their seafood. That's been the model. I've also done a lot of work with what is now called the Great Sports Alliance, but it started with the nonprofit NRDC and the interest on the part of professional sports – the venues, the arenas, the teams – adopting sustainable practices, again, throughout their supply chain. Energy, waste, water, transportation, how they procure goods. That story needs to radiate through their internal supply chain to their external stakeholders to their consumers. So having meaningful initiatives that then you can start to develop stories that really show the impact and the lift that brands can get from doing the right thing – that's the common denominator. And those were two stories, ongoing, that started around the time we started Citizen. ROB: That's early, and I feel like some of that has not even arrived yet. Something I feel like we're starting to hear a little bit about is measuring the environmental impact of a business and the different layers of measurement. You're probably the expert on this and not me, but some people will say, “All of our power consumption is green energy.” It's like, okay, but – you mentioned the supply chain, you mentioned suppliers, you mentioned up and down the organization. So outside of the stick that may be coming on that, whether it's in public markets or whether it's regulatory, how do you get businesses to think about the carrot when in their own initial reaction they might say, “We do the right things here,” and it's true in maybe the first or second order effects, but when you get to the third order effects, there's a lot more to work on? ROBIN: No doubt there is. And it can be challenging. But creating an initiative that you can build the sociopolitical will for, and then building on that, creates the momentum. Creating a coalition of the willing that this is the trajectory that the company or the organization wants to take is fundamental. And it's not just environmental, by the way; it's social impact, fundamentally. ROB: Yeah, which now we have acronyms around, again. But there's a material difference, I think, between – you can check a box, you can have an ESG statement, you can have committees. It's something else entirely, I think, to not just have a committee and to actually execute. How do you think about ensuring that those committees, that those initiatives have meat to them and are not just window dressing or greenwashing or whatever else we want to call it? ROBIN: So much of it is susceptible to greenwashing, and perception is a whole other thing in reality between half-empty and half-full. Walmart took a lot of spears early on, but people have seen the credibility that has come from meaningful adoption of practices. And it's happening across the corporate world, albeit not fast enough. I'll give you a case in point. There was a vote taken yesterday on compulsory board diversity – in other words, more women, more people of color on boards – struck down because, ironically, it was perceived as discriminatory. [laughs] Here in California, where we lead, we've gone in recent years from like 17% to some 30% women on corporate boards. That's a good gain, but it ain't anywhere near 50%. We're a country that doesn't like regulation. It's something I struggle with a lot because we can talk a good game about law and order, but law and order requires rules of the road, and it requires a well-governed society to be a healthy, functional society. In the meantime, corporations run the roost. The common good is crippled under the weight of corporate good, which quickly can curdle into corporate bad. I'm talking about Big Oil, Big Ag, Big Tobacco, Big Plastic – something I'm very concerned about. That implicates Big Beverage, the Coca-Colas of the world, the plastic, the fossil fuel industry, that has a responsibility to take care of the crap they put out there. Not to mention the downstream health effects. So, you need to look at it all, and we don't have claim to the answers writ large, but we take on initiatives where there's bounds and outcomes that we can point to. ROB: Right. Sounds like you've got a lot of work to do, is what it sounds like. ROBIN: There's no shortage of work for all of us to do. ROB: That's right. ROBIN: I guess it may sound kind of schoolmarm-ish, but I really believe that – we talk about the experience economy and this and that economy; what we need right now is the responsibility economy. It's time for grownups to be grown up. ROB: Robin, you did mention the genesis of the firm. Let's talk for a moment, though, about the pre-genesis of the firm. How did you decide to start in the first place? You've mentioned the inspiration, you've mentioned the book, but what made you jump off the cliff and start Citizen Group in the first place, coming from where you were? It's not always the easiest way to live. ROBIN: No, it was a reckoning, but it was a convergence that I'm really grateful for. My story was I came up as a copywriter, a writer. Came out of journalism, music. Went into advertising and had the privilege to work at some excellent shops – Hal Riney here in San Francisco and ChiatDay. As a writer and creative director, learning the potency of storytelling, visually and verbally, in short form commercials, and even pre-internet, before we had branded content – but it was still getting you to read the printed page, telling a story on television. I had done a lot of work since the 1980s when I was in New York at ChiatDay with Amnesty International, a leading human rights organization. I got exposed to Amnesty's work because of the rock events they were putting on at the time – the likes of Springsteen and Sting and Peter Gabriel doing world tours, promoting this concept of human rights. As a twenty-something, I didn't know from human rights that we have human rights, and there's 30 of them that are articulated in the International (sic., Universal) Declaration of Human Rights created after World War II. It really struck me. I continued to do work on behalf of Amnesty and other NGOs, and I realized that two economies were operating. There was the Moneyball ad world, where money is thrown around. Half a million for a 30-second spot was not an uncommon thing at that time. And you might have $15k to put against creating a PSA on behalf of a nonprofit org. Really two different economies. And what was more important just didn't follow in terms of where we place our value. The Citizen Brand book really said there's a convergence going on here. Like I said, I had no idea that a few years later, the rise of social media would accelerate it to such a degree that companies had to walk their talk. They couldn't simply put on a corporate mirage and pretend everything was okay; people were going to look more closely at their practices and interrogate, in a healthy way. And that created the impetus for what we see more of today. ROB: You've been doing this thing for a little while. What are some of the lessons you've learned in the process of building the firm? What are some things you might go back and tell yourself to do differently if you had that chance to talk to yourself? ROBIN: Lessons learned. I might've applied more focus to social impact earlier, even though I've been doing it for a while now. I think about years – I won't say wasted. They were not wasted. Great experiences, and learning the craft of advertising is part of my skillset. But having the lightbulb go off sooner in terms of applying more of my working years to making a difference in terms of social outcome is something that if I could rewind the clock, I would put more years in that quadrant than the fun and games I had when I was youthful and indiscreet. [laughs] ROB: [laughs] You wouldn't have been as youthful and indiscreet if you had done otherwise. But I hear you. There's those corners we turn where we realize in some way or another – we get more serious; we discover a path that we can run well on, and we certainly wish we had found it sooner, had started that impact sooner, because we get so much better as we keep going. So I completely understand that. As we mentioned at the top, you are a man of many talents and many thoughts and many ideas. Something that I wasn't really aware of that you mentioned was the Solar AquaGrid. Tell us about that. I don't think those words naturally go together in most people's minds, so unpack this for us. What's going on here? It's intriguing but momentarily confusing, and I think it'll all make sense through your words. ROBIN: Yeah. One of my closest friends and dearest collaborators, Jordan Harris, we've done a lot of work together for Rock the Boat and other social causes in relation to promoting the rise of EVs, the EV revolution. It was his genesis – we both travel up and down the state, from Northern California to Southern California, seeing these open aqueducts that convey our water, and year on year, the increasing drought we have here in California. It got him scratching his head because he lives part of his time in France, where the canals are tree-shaded. They're tree-lined and shaded canals, whereas here our canals are open and exposed, and we couldn't help but think: how much water are we losing each year in terms of evaporative loss? Because heat rises. ROB: How much? ROBIN: Well, we commissioned a study. We started a project first at Citizen to commission a study. We sought out the best researchers we could find, and they're based in UC Merced, which is the home of University of California- UC Solar and UC Water. We commissioned a study that said up to 63 billion gallons of water could be saved annually if all 4,000 miles of California's canal system, aqueduct system, were covered with solar canopies. And many other compounding advantages, because when you cover the canals, you're producing obviously clean energy, renewable energy that can be used locally by the communities. We're going to need a lot more renewable energy on tap if we are going to shift towards an EV-driven economy. And then there's the avoided land costs, because rather than taking working lands, farmlands, to put solar farms, solar arrays, why not have these existing aqueducts, these existing utility corridors do double duty for us? The more we got into it, we discovered that there can be reduced maintenance costs because the solar shade over the open canals, the open rivers, reduces aquatic weed growth. So there's less dredging up of the algae underneath. And it has waterfall implications, rather than dumping more chemicals into the water. Long story not so short, one thing led to another and we started to examine holistically all of the potential advantages of such deployments. We developed a company, a spinoff that is called Solar AquaGrid, where we're consulting with the state and working directly with irrigation districts – most notably with Turlock Irrigation District in the Central Valley – planning the first demonstration project. We were successful in getting state funds to do pilot. So we expect to break ground in the fall. I'm quite excited about that because now we can really put these premises to the test. The whole idea is to study in order to scale, because you only gain the advantages of this idea, a big idea, a rather obvious idea – we weren't the first to come up with it – but now we're on a path where we are very fortunate to be able to study and build on the findings. ROB: California is a big state, lots of people, lots of opinions; are there any particular groups you're concerned about having concerns about this? Are there impacts on wildlife? Are there impacts on other things that people would worry about? It probably can be mitigated, probably a net positive, but what's the group that's going to fret about these? ROBIN: We talk about that a lot. We are inviting naysayers to come with their questions because the whole purpose is to interrogate this proposition and learn, where are there holes? We want to be mindful not to replace one problem and create others. That's not our intention. We set Solar AquaGrid up as a for-benefit company that is predicated on public, private, academic cooperation. To that end, you raised the issue of wildlife; we have enlisted Audubon Society as a research partner because we do want to learn, what are the effects, the unforeseen potential consequences of covering large swaths of the canal? So we're going to learn all this. If you want to do another podcast in about – call it 24 or 36 months, we'll have more to talk about. ROB: That'll be fascinating. The next thing that comes to my mind also is, you talked about France, you talked about their waterways. You get into some interesting questions. They have waterways. They're tree-shaded, so you could cover them with solar panels, but the trees are going to make not as much solar. Is it potentially beneficial enough to where you take down trees to put the solar over it? Because the trees are there, they keep it shaded somewhat, but it's still uncovered. It's still evaporative. ROBIN: Beautiful. There's beauty in complexity. These are the questions in terms of net positives and net losses regarding, in that case, biodiversity. By the way, we here in the U.S. are not the first to deploy solar arrays over canals. It was first done in Gujrat, India, where there are projects we've actually gone to school on and have learned from those past deployments – both what to do and what not to do. ROB: That's fascinating. We have a business partner whose primary office is directly in Gujrat, so I am familiar with it. I have looked at it. In their case, they chose to set up there because what I've learned is that India's all one time zone, and Gujrat is the farthest west you can get, just about, so you get the best overlap with the U.S. if you're there. So that was interesting. We ended up alongside an outsource team, and then we started asking why they were there, and that turns out to be the why. ROBIN: I did not know that. That's cool. ROB: I imagine the same thing applies to – I think China's also on one time, so who knows where that leads. But speaking to your journey, speaking to Citizen Group, speaking to the type of work that you do – we've talked about some things already that you're looking forward to, but what's coming up for Citizen Group? What's coming up for the type of work you do that is exciting for you? What else is next, beyond what we've already spoken about? ROBIN: It's the range of projects, the diversity of them, that makes it fun. Challenging and fun. There's so many ways to make impact, and there's new ideas to think about every day. But one of the projects that has been exciting this spring is in the area of – it goes by another acronym, Diversity, Equity & Inclusion. The sports apparel retailer Lids has developed an initiative to recognize and honor the history of the early Black leagues: the Negro Baseball League, the original Harlem Globetrotters, what was called the Black Fives; before there was the NBA, there were the Black Fives. These were leagues and teams in the era of racial segregation. These are the players that invented the modern game. In fact, the name of the campaign that we've developed is called “They Gave Us Game.” It's been a blast because I'm a sports fan, particularly basketball, and going back, the whole tree of influences in terms of – much like music, how every generation is influenced by the generation previous, and how the moves and skills developed in one era that proved successful and now you can see in the game of our players today. That's been fun. So they've come up with this apparel collection called They Gave Us Game. We've also been working in the area of services for those among us who are aging. Which is all of us, right? But there are more Americans that are living longer, and as a result, there's more services available that most of us don't necessarily recognize the variety of caregiving and expert services. So we've been working with a group called Leading Age to create a campaign called Keep Leading Life that showcases the range of services available to people. ROB: Got it. We'll look forward to those things as well. Robin, when people want to find and connect with you and Citizen Group, where should they go to find you? ROBIN: We have a website. It's called citizengroup.com. ROB: That's a good website. That's easy to remember. Very appropriate. Thank you so much for coming on the podcast, for all the work you're doing for all of us, and for sharing a little bit about it along the way. Grateful to hear your journey. ROBIN: Thanks for your interest. It was fun talking to you. ROB: Excellent. Have a wonderful day. Take care. ROBIN: Take care. Thanks. ROB: Thank you for listening. The Marketing Agency Leadership Podcast is presented by Converge. Converge helps digital marketing agencies and brands automate their reporting so they can be more profitable, accurate, and responsive. To learn more about how Converge can automate your marketing reporting, email info@convergehq.com, or visit us on the web at convergehq.com.

The Imposterous
Episode 31: Jeff Goodby

The Imposterous

Play Episode Listen Later May 9, 2022 39:20


How we got Jeff Goodby on The Imposterous still baffles us. But then we remember Laura Petrucelli talked him into it so yeah, it had nothing to do with us. Back to feeling like imposters.Jeff, along with his friend Rich, started this whole Goodby Silverstein and Partner thing.Jeff grew up in Rhode Island and graduated from Harvard, where he wrote for the Harvard Lampoon. He worked as a newspaper reporter in Boston, and his illustrations have been published in TIME, Mother Jones and Harvard Magazine.He began his advertising career at J. Walter Thompson and was lucky enough to meet the legendary Hal Riney, whom he still thinks of as his mentor. It was with Riney at Ogilvy & Mather that Goodby learned his reverence for surprise, humour, craft and restraint.He also met Rich Silverstein there. They founded GS&P in 1983 with a founding client they renamed Electronic Arts. Since then, the two have won just about every advertising award imaginable. And yes, Jeff was the guy who originally wrote “got milk?”He is also a director and has delivered the director's address at the Association of Independent Commercial Producers. His work has been memorialised in the Museum of Modern Art in New York City. In 2006 he was inducted into the Advertising Hall of Fame, and in 2019 he and Rich received the Cannes Lion of St. Mark Award for lifetime achievement. In 2020 the two starred in an 18-part MasterClass online learning series.Jeff has always held that the best advertising is like vandalism—loud, funny and still there the next day. It's a topic that has earned international attention, in a talk first given at Cannes and then at comparable creative events in London, Sydney, New York City and Boston. He continues to believe that his success is a happy confluence of his mother (a painter), his father (a Wharton graduate) and the rest of his family, who have always been a constant reminder of irony and humility. He lives in Oakland, California, with a dog, a cat, three horses and said it was OK for us to lift this bio for GSP's website.

Single Serves Podcast
Single Serves ep. 303 - Tannenbaum on Impactful Communications

Single Serves Podcast

Play Episode Listen Later Feb 16, 2022 44:29


George Tannenbaum has spent well over half of his life in the advertising business yet he still manages to be a nice and very funny guy. He currently makes a living working directly for clients and agencies. Before that, George worked at illustrious outfits, such as Ogilvy helping run his dream account: IBM. He also worked for R/GA, Hal Riney and Partners, Ally & Gargano, and Lowe. In the course of his career, his work has earned many awards, and he also writes a popular advertising blog called "Ad Aged" which I recommend you read because it's very funny.   Some things mentioned in the podcast: George's rules for measuring the quality of your messaging. The Remy Julienne FIAT ad. Nissan Pathfinder “Dog Love Trucks” ad.   About the podcast: Single Serves is a podcast where we interview experts on single issues of interest to architects and designers. The thought-provoking ideas shared here are intended to inspire our listeners to become well-rounded entrepreneurs who are the leaders of their field.

Pro Politics with Zac McCrary
Democratic Admaker Mark Putnam on Storytelling & Viral Videos

Pro Politics with Zac McCrary

Play Episode Play 60 sec Highlight Listen Later Dec 14, 2021 57:42


Mark Putnam, Democratic media strategist and founder of Putnam Partners, has helped elect 11 Governors, 10 Senators, and dozens of members of Congress. In this conversation, Mark talks growing up in Alaska, his unconventional path to working in political media, early races on which he cut his teeth, helping elect Presidents Obama and Biden, how to think about “viral” ads, some of his favorite spots, and smart insights from one of the most successful careers in political media.IN THIS EPISODE…Mark talks what it's like growing up in Alaska…Mark remembers the tragic disappearance of of Congressman Nick Begich…How Mark thinks of Alaska politics 101…A memorable meeting a teenage Mark had with Senator Ted Stevens…Mark explains the connection between his college major in Molecular Biology and what he does now…How Geraldine Ferraro helped a novice Mark get into political consulting…The iconic political admakers Mark apprenticed under…The 1986 Senate race Mark first put his stamp on…The losing 1994 Governor's race where Mark learned an important lesson…Mark's thoughts on using humor in political advertising…Mark's opportunity to help elect a friend a state Attorney General…Mark's rules of thumb on videos going viral…What Mark thinks is unique about a Putnam Partners ad…Mark talks through the media behind Heidi Heitkamp's upset Senate win in 2012…Mark makes a believer out of a skeptical Governor Bill Richardson on an out-of-the-box idea…The two moments Mark remembers most from working for the 2008 Obama campaign…Mark helms “the most expensive political ad ever made”…Mark's role in the 2020 pro-Biden Unite the County Super PAC ads…Mark tells a wild story from a local New Jersey race when he was repeatedly threatened for trying to do the job…Mark talks what he's learned about running a business and building a team…Mark's weirdest work habit…Mark's advice for the next generation of political media consultants…AND…August releases, David Axelrod, Mark Begich, Joe Biden, Randy Bryce, Ken Burns, Chuck Chvala, Jim Clyburn, the consideration set, Chancy Croft, Jeremiah Denton, Michael Dukakis, Ellis Island, Carter Eskew, Peter Fenn, forcefields of appeal, gold Cadillacs, Al Gore, Davis Guggenheim, Bob Graham, Mike Gravel, The Great Alaska Earthquake, John Gregg, Jay Hammond, MJ Hegar, Tom King, Bill Knapp, Tony Knowles, MTV, Jim Margolis, Mitch McConnell, Amy McGrath, Steve Murphy, Nordstrom, Tom Ochs, Ozzy Osbourne, Mike Pence, the Philadelphia, David Plouffe, Hal Riney, Joe Salazar, Terry Sanford, Steve Schale, Richard Shelby, Paul Simon, Tony Soprano, Bob Squier, Mark Squier, Tommy Thompson, Donald Trump, the valiant effort reel, Phil Weiser, John Zaccaro, Laura Zaccaro, & more!

Microphone Therapy
The San Diego UFO Conspiracy

Microphone Therapy

Play Episode Listen Later Sep 22, 2021 96:56


Wine Review - Blue Billed Duckwww.vivino.com/blue-billed-duck-rose/w/7798344 nypost.com/2021/05/14/video-ca…an-diego-navy-ship/ideo taken aboard a US Navy ship off the coast of San Diego shows a mysterious, spherical object flying in the air before disappearing into the ocean, reports said Friday. The footage is the source of two freeze frame images of unidentified flying objects . Dick MaugFred Bartles and Ed Jaymes were not really down-home hayseeds. Frank Bartles, the loquacious one of the pair coming to you from a country porch, was, in fact, an Oregon hog farmer named David Rufkaur. His sidekick, stone-faced, taciturn Ed Jaymes, was in real life Dick Maug, a building contractor from Santa Rosa, Calif., who was an old fraternity brother and fishing buddy of Hal Riney, creator of the ad series. qconline.com/life/little-known-…-3a04ff09f134.html Paths of Hate (2010)A short tale about the demons that slumber deep in the human soul and have the power to push people into the abyss of blind hate, fury and rage.DirectorDamian NenowWriterDamian Nenow Shakes the Clown (1991) Shakes is good at his job as party clown - when he's sober and shows up. Five druggy clowns frame him for the murder of his boss.DirectorBobcat GoldthwaitWriterBobcat GoldthwaitStarsBobcat Goldthwait,Julie Brown, Bruce Baum Small Apartments (2012) Franklin Franklin plays the alphorn and dreams of Switzerland. His crazy brother sends him fingernail clippings in the mail. One of his neighbors is a forgetful pot-head, the other a gruff busybody who doesn't miss anything. Across the street live a mother and her fifteen-year-old daughter, whom he likes to watch from his window, but none of these are Franklin's real problem. His real problem is that his landlord is dead, laid out on the linoleum of his kitchen, and Switzerland seems farther away all the time. A man is surrounded by strange events and odd neighbors in this adaptation of Chris Millis' novel.DirectorJonas ÅkerlundWriterChris Millis(novel)StarsMatt Lucas, Peter Stormare, James Caan Jake Gyllenhaal in Nightcrawler (2014) When Lou Bloom, a driven man desperate for work, muscles into the world of L.A. crime journalism, he blurs the line between observer and participant to become the star of his own story. Aiding him in his effort is Nina, a TV-news veteran. DirectorDan GilroyWriterDan GilroyStarsJake Gyllenhaal, Rene Russo, Bill Paxton

The Joe and Mike Show
06 07 2021 Microphone Therapy - The Miniature Invisible Black Hole

The Joe and Mike Show

Play Episode Listen Later Jun 7, 2021 96:56


06 07 2021 Microphone Therapy - The Miniature Invisible Black Hole Wine Review - Blue Billed Duck https://www.vivino.com/blue-billed-duck-rose/w/7798344 https://nypost.com/2021/05/14/video-captures-mysterious-flying-object-near-san-diego-navy-ship/ ideo taken aboard a US Navy ship off the coast of San Diego shows a mysterious, spherical object flying in the air before disappearing into the ocean, reports said Friday. The footage is the source of two freeze frame images of unidentified flying objects . Dick Maug Fred Bartles and Ed Jaymes were not really down-home hayseeds. Frank Bartles, the loquacious one of the pair coming to you from a country porch, was, in fact, an Oregon hog farmer named David Rufkaur. His sidekick, stone-faced, taciturn Ed Jaymes, was in real life Dick Maug, a building contractor from Santa Rosa, Calif., who was an old fraternity brother and fishing buddy of Hal Riney, creator of the ad series. https://qconline.com/life/little-known-facts-about-your-favorite-commercials/article_e1829259-a213-5b53-bf6a-3a04ff09f134.html Paths of Hate (2010) A short tale about the demons that slumber deep in the human soul and have the power to push people into the abyss of blind hate, fury and rage. Director Damian Nenow Writer Damian Nenow Shakes the Clown (1991) Shakes is good at his job as party clown - when he's sober and shows up. Five druggy clowns frame him for the murder of his boss. Director Bobcat Goldthwait Writer Bobcat Goldthwait Stars Bobcat Goldthwait,Julie Brown, Bruce Baum Small Apartments (2012) Franklin Franklin plays the alphorn and dreams of Switzerland. His crazy brother sends him fingernail clippings in the mail. One of his neighbors is a forgetful pot-head, the other a gruff busybody who doesn't miss anything. Across the street live a mother and her fifteen-year-old daughter, whom he likes to watch from his window, but none of these are Franklin's real problem. His real problem is that his landlord is dead, laid out on the linoleum of his kitchen, and Switzerland seems farther away all the time. A man is surrounded by strange events and odd neighbors in this adaptation of Chris Millis' novel. Director Jonas Åkerlund Writer Chris Millis(novel) Stars Matt Lucas, Peter Stormare, James Caan Jake Gyllenhaal in Nightcrawler (2014) When Lou Bloom, a driven man desperate for work, muscles into the world of L.A. crime journalism, he blurs the line between observer and participant to become the star of his own story. Aiding him in his effort is Nina, a TV-news veteran. Director Dan Gilroy Writer Dan Gilroy Stars Jake Gyllenhaal, Rene Russo, Bill Paxton miniature invisible black hole Listen to the podcast on your platform of choice https://cinescapemagazine.podiant.co/ Joe and Mike Show, microphone, therapy, Microphone Therapy, Cinescape Magazine, A Couple of Average Joe's, Podcast, Joe and Mike, cocktail therapy, third mic, joe, mike, UFO conspiracy theories, do aliens exist, why are we here?, paths of hate short film, blue billed duck wine, bartles and jaymes, dick maug, ufo spotted in san diego, star wars, dave filoni avatar, dave filoni lucasfilm, the mandalorian, what's your favorite sith, who is your favorite star wars bounty hunter, are UFO's real? what is in area 51, conspiracy theories, GI Joe PSA parody, porkchop sandwiches, fenslerfilms

The Joe and Mike Show
06 07 2021 Microphone Therapy - The Miniature Invisible Black Hole

The Joe and Mike Show

Play Episode Listen Later Jun 7, 2021 96:56


06 07 2021 Microphone Therapy - The Miniature Invisible Black Hole Wine Review - Blue Billed Duck https://www.vivino.com/blue-billed-duck-rose/w/7798344 https://nypost.com/2021/05/14/video-captures-mysterious-flying-object-near-san-diego-navy-ship/ ideo taken aboard a US Navy ship off the coast of San Diego shows a mysterious, spherical object flying in the air before disappearing into the ocean, reports said Friday. The footage is the source of two freeze frame images of unidentified flying objects . Dick Maug Fred Bartles and Ed Jaymes were not really down-home hayseeds. Frank Bartles, the loquacious one of the pair coming to you from a country porch, was, in fact, an Oregon hog farmer named David Rufkaur. His sidekick, stone-faced, taciturn Ed Jaymes, was in real life Dick Maug, a building contractor from Santa Rosa, Calif., who was an old fraternity brother and fishing buddy of Hal Riney, creator of the ad series. https://qconline.com/life/little-known-facts-about-your-favorite-commercials/article_e1829259-a213-5b53-bf6a-3a04ff09f134.html Paths of Hate (2010) A short tale about the demons that slumber deep in the human soul and have the power to push people into the abyss of blind hate, fury and rage. Director Damian Nenow Writer Damian Nenow Shakes the Clown (1991) Shakes is good at his job as party clown - when he's sober and shows up. Five druggy clowns frame him for the murder of his boss. Director Bobcat Goldthwait Writer Bobcat Goldthwait Stars Bobcat Goldthwait,Julie Brown, Bruce Baum Small Apartments (2012) Franklin Franklin plays the alphorn and dreams of Switzerland. His crazy brother sends him fingernail clippings in the mail. One of his neighbors is a forgetful pot-head, the other a gruff busybody who doesn't miss anything. Across the street live a mother and her fifteen-year-old daughter, whom he likes to watch from his window, but none of these are Franklin's real problem. His real problem is that his landlord is dead, laid out on the linoleum of his kitchen, and Switzerland seems farther away all the time. A man is surrounded by strange events and odd neighbors in this adaptation of Chris Millis' novel. Director Jonas Åkerlund Writer Chris Millis(novel) Stars Matt Lucas, Peter Stormare, James Caan Jake Gyllenhaal in Nightcrawler (2014) When Lou Bloom, a driven man desperate for work, muscles into the world of L.A. crime journalism, he blurs the line between observer and participant to become the star of his own story. Aiding him in his effort is Nina, a TV-news veteran. Director Dan Gilroy Writer Dan Gilroy Stars Jake Gyllenhaal, Rene Russo, Bill Paxton miniature invisible black hole Listen to the podcast on your platform of choice https://cinescapemagazine.podiant.co/ Joe and Mike Show, microphone, therapy, Microphone Therapy, Cinescape Magazine, A Couple of Average Joe's, Podcast, Joe and Mike, cocktail therapy, third mic, joe, mike, UFO conspiracy theories, do aliens exist, why are we here?, paths of hate short film, blue billed duck wine, bartles and jaymes, dick maug, ufo spotted in san diego, star wars, dave filoni avatar, dave filoni lucasfilm, the mandalorian, what's your favorite sith, who is your favorite star wars bounty hunter, are UFO's real? what is in area 51, conspiracy theories, GI Joe PSA parody, porkchop sandwiches, fenslerfilms

CoupleCo: Working With Your Spouse For Fun & Profit
CoupleCo Uncorked II: Don't Det Mad, Get MORE Wine!

CoupleCo: Working With Your Spouse For Fun & Profit

Play Episode Listen Later Dec 16, 2020 29:30


Gambling for Hanukkah gelt, the neuroscience of decision making, copywriting and voiceover by Hal Riney—what do we NOT discuss in this new holiday edition of CoupleCo Uncorked? We have a few laughs, drink a little wine, and give away another valuable prize for the first couple of listeners to respond. And while we do this, we also manage to talk about advertising, branding, and other things vaguely related to working together. Come and laugh and drink along!

Talking to Ourselves
Roger Camp

Talking to Ourselves

Play Episode Listen Later Nov 4, 2020 60:25


Roger Camp is co-founder and Chief Creative Officer of Camp+King, the agency he created in 2011 with partner Jamie King that combines brand storytelling with expertise in digital, social and content development, built on a simple philosophy to make brands quote Conversationworthy. Over the past decade, Camp+King has won the Ad Age Small Agency of the Year Award four times. They were selected as one of Outside Magazine’s "Best Places to Work in America" in 2018. In Fall of 2020, Camp+King was acquired by Havas. Roger has had a storied career. In 1996, he joined Cliff Freeman as an art director. In 2000, he founded Camp/Arbues in San Francisco. The following year he was lured to Wieden+Kennedy to work as a creative director. In 2006, he became CCO at Publicis & Hal Riney. In his 20+ years in the business, Roger has won every major creative award numerous times. He is one of the most-awarded art directors in the history of the D&AD Awards and was voted top art director in the country. He was also elected to the One Club’s Board of Directors, has had work featured on The Greatest Commercials of All Time list, and Adweek chose his Holiday Inn campaign as one of the Top Ten Funniest Commercials ever.

Inspiring Futures
Tim Maleeny- Strategy Evolved

Inspiring Futures

Play Episode Listen Later Oct 19, 2020 62:38


In this episode, I talk with Tim Maleeny who is the President and Chief Strategy Officer at Havas- NY.Tim has an interesting background which includes stints at Hal Riney when Hal was working there, Ogilvy, RGA, and Havas.In our conversation, we talk about how the discipline has evolved and is evolving, the importance of department and teamwork, and how to run an agency and win business during a pandemic- which Havas appears to be doing OK at.We also talk about the importance of being passionate about something else other than advertising because that fuels the day job. Tim is the author of six almost seven mystery novels.

EQUUS Film and Arts Fest
BONUS CONTENT: Conversations with Wren Winfield

EQUUS Film and Arts Fest

Play Episode Listen Later Aug 16, 2020 30:15


In this episode, Julianne takes a quick break to speak with Wren Winfield, director of the Lady Long Rider film featuring Bernice Ende. In her incredible memoir, Lady Long Rider: Alone Across America on Horseback we are introduced to Bernice, a solitary figure with the daunting goal of traveling from Montana to New Mexico in a single ride. At the age of 50, Bernice turned south into the unknown and began her first voyage on the way to becoming a world-class long rider. Since that fateful decision she hasn't looked back. Accompanied by her horses and an exceptional dog named Claire, Ende has logged more than 29,000 miles in the saddle, crisscrossing North America and beyond.Wren, founder of W+E1 Productions, has taken 2 seemingly different career paths in her life: Filmmaker and Healer. With W+E1 she is merging her 2 passions, and literalizing the term 'healing arts ' by making films that she hopes will convey ideas that heal. Wren went to graduate school for filmmaking at San Francisco State University in the late 80's. She won her first two film awards in the 'real world' while still in school.Wren left film school when she scored her first 'real job' in the Industry, as an assistant editor of television commercials. She was one of the first people in San Francisco to be trained on the revolutionary technology of the Avid non-linear editing system. Having this skill during the dawn of the digital age kept her busy, and she eventually became a post-producer for a San Francisco edit house where they finished commercials for Ad Agencies like Hal Riney, Foote, Cone & Belding, J. Walter Thomson, and others. Wren worked on hundreds of commercials including Levi’s, Taco Bell, Old Navy, the Sprint pin-drop shot by Tony Scott, and many more. That was her day job. By night, she worked on her own films. Wren obtained grants for, produced, directed, and edited two award-winning films: Period Piece (1996) and A Pregnant Moment (1999). In 1997, Wren felt a different calling and returned to graduate school for a Master of Science in Chinese Medicine. She healed people for years with Acupuncture, and is now returning to her filmmaking roots to heal in a broader way.To learn more about Wren Winfield, visit https://www.we-1.org/wren-winfield. For more about Bernice Ende and the Lady Long Rider film, visit https://www.ladylongrider.com.To learn more about podcast host Julianne and her partner Bruce Anderson, tune in to "Whinny Tales: Horse Stories, Pony Legends and Unicorn Yarns," the official podcast of Nature's View and The Marley Project, their equine and arts-based 501 (c)(3). You can also visit www.naturesview.us to schedule an appointment. A documentary about their work and films in the Natural Humanship Training Series, are available on The EQUUS Channel at https://filmfestivalflix.com/festival/equus/film/the-edge/. Julianne is the organizer of the Camden Tour Stop for the fest, so visit www.equusfilmfestivalcamden.com for a complete listing of activities and updates on a possible rescheduling of the spring event for the fall of 2020.For more information about the festival or for links to the films and literature mentioned in the podcast, visit equusfilmfestival.net. To see the EQUUS films, visit https://horsenetwork.com/equus/.

Talking to Ourselves
Jae Goodman

Talking to Ourselves

Play Episode Listen Later May 8, 2020 74:27


Jae Goodman is founder and CEO of Observatory, named to Fast Company’s 2020 list of World’s Most Innovative Companies. Observatory is an agency spun out of CAA Marketing, where Jae served as Co-Head and Chief Creative Officer since 2006. His Chipotle content “Back to the Start” and “The Scarecrow” combined to earn four Grand Prix victories at Cannes, going down among the all-time great branded entertainment of the past decade. Jae has been named to Fast Company’s Most Creative People in Business, AdWeek's Creative 100, Ad Age’s Creativity 50, and PR Week’s Hot List. He serves on the Board of Effie Worldwide and is a two-time Cannes Lions Jury President. Under Jae's leadership, Observatory has rapidly grown and expanded over the past 3 years, including global initiatives for Budweiser, Canada Goose and Coca Cola. Prior to joining CAA, Jae worked at Publicis & Hal Riney in San Francisco, and Wieden+Kennedy in Portland.

BluHorn Radio
"Marketing For Your Future" Steven Adams from The Lowell Group

BluHorn Radio

Play Episode Listen Later May 7, 2020 8:08


Steven AdamsPresident At The Lowell Group WHAT SERVICES DOES YOUR COMPANY PROVIDE?Creative, Media Buying and Planning, Social Media, Public Relations, Marketing StrategyABOUT TLE LOWELL GROUP:I’m a Marketing and Media Consultant specializing in working with small to medium-sized companies and non-profits to increase their presence and share-of-voice within a given market segment.HOW DO YOU DEFINE SUCCESS?The determination of success is dependant upon the objective(s) of any given promotional campaign. It’s reliant upon being able to guide/advise a client on what is the realistic expectation of a well planned and executed strategy.WHAT PERCENT OF YOUR ADVERTISING SERVICE OFFERINGS DOES MEDIA BUYING MAKE UP?50%WHAT MAKES YOUR COMPANY UNIQUE?I’m able to bring 40+ years of Marketing Planning, Media Planning & Buying and PR experience to help clients who do not have the need or resources to necessitate a full-time Marketing/PR professional or staff.WHO IN THE INDUSTRY INSPIRES YOU AND WHY?My inspiration come from lessons I have learned over 4 decades of being involved in this industry. People such as the late Bill Brown (my media and research mentor) and Hal Riney have made huge impressions in both my thinking and direction.WHAT IS A TIP FOR SUCCESS THAT YOU WOULD PROVIDE SOMEONE IN YOUR SAME INDUSTRY?Be the person who is able to be an influencer and team “glue” capable of steering campaigns beyond being another example of “we are followers”. Be the creative and strategic ground breakers that have others following you due to attention getting success.

#SuccessInSight
Tom Yorton, Founder & CEO of Shyne Advisors

#SuccessInSight

Play Episode Listen Later Feb 29, 2020 33:51


Tom Yorton is the Founder & CEO of Shyne Advisors. He and his team help quiet leaders learn to play to their strengths and become confident & authentic communicators.Tom is also the co-author (with Kelly Leonard) of Yes, And: How Improvisation Reverses "No, But" Thinking and Improves Creativity and Collaboration--Lessons from The Second City.Tom Yorton has been CEO of Second City Works, the b2b arm of The Second City, he worked in advertising and marketing, at agencies like Ogilvy, Grey, and Hal Riney, before jumping to the client-side, with stints as a marketing VP at Sears and 3Com.To learn more about Tom and his work, visit him on his website at https://www.shyneadvisors.com/Click here to connect with Tom on LinkedInClick here to listen to Dave Chappelle Acceptance Speech | 2019 Mark Twain Prize on YouTube.The SuccessInSight Podcast is a production of Fox Coaching, Inc. and First Story Strategies.

Change Lab: Conversations on Transformation and Creativity
24 Jeff Goodby on Creating Mass Intimacy through Artful Advertising

Change Lab: Conversations on Transformation and Creativity

Play Episode Listen Later Apr 8, 2019 48:11


Jeff Goodby is an advertising legend, whose humanity and humility have propelled him to the peak of a profession not necessarily known for either. Imagine an ad man as clever and visionary as Don Draper, minus the chain-smoking and cynicism and you start to get a sense of the scope of Jeff’s influence in the advertising industry. As a founder of Goodby, Silverstein and Partners, Jeff has been the driving force behind some of the most groundbreaking campaigns and indelible taglines in recent memory. He famously coined “Got Milk?,” a slogan that became a cultural trope that endured for decades, spawning legions of derivations, imitations and a whole cottage industry of merchandise bearing his inspired catchphrase. Among his many other memorable campaigns are the Cheetos Museum, the famous car-less Saturn commercial and his work naming and rebranding the gaming giant, Electronic Arts. Jeff and his longtime partner, Rich Silverstein, have received the 2019 Cannes Lion Lifetime Achievement Award – among the top honors in their field. The two met nearly forty years ago in San Francisco, where their lionized boss, Hal Riney, paired them up and created a partnership that would be among the most durable and influential in the business. As a former ArtCenter trustee, Goodby offers a unique perspective on evolving state of the advertising industry as well as the ways in which ArtCenter students are poised to shape its future by entering the field with strong making skills. Over the course of Jeff’s lively and illuminating conversation with Change Lab, Jeff discussed his upbringing during the golden age of brands, his transition from journalism to advertising, the importance of facing the unknown to generate his most original ideas, the nature of cleverness and his commitment to creating change by treating people with respect and raising the level of conversation on the airwaves and in our heads.

High Performance Mindset | Learn from World-Class Leaders, Consultants, Athletes & Coaches about Mindset
202: Authentic Communication for Quiet Leaders with Tom Yorton, Founder & CEO Shyne Advisors, LLC.

High Performance Mindset | Learn from World-Class Leaders, Consultants, Athletes & Coaches about Mindset

Play Episode Listen Later Aug 20, 2018 50:25


Tom is a speaker, author and entrepreneur who helps leaders turn their communication “shortcomings” into competitive advantage. Tom’s entire career has been about identifying, reaching and winning over audiences.  In his first career, he did that first as an advertising executive with Ogilvy, Grey and Hal Riney, and as a marketing VP for Sears and 3Com.  In Tom’s second career as CEO of Second City Works, the B2B arm of the famous Second City comedy theatre, he got whole new perspective on winning audiences.  There, he turned the company’s corporate entertainment side hustle into a groundbreaking communications and executive education consultancy.  Over Tom’s 14-year tenure, he and his team used comedy and improvisation to help tens of thousands of leaders improve creativity, communication and collaboration.  He also co-wrote the top selling leadership book: Yes, And How Improvisation Reverses “No But” Thinking and Improves Creativity and Collaboration (Harper Business). Tom just began his third career with the launch of Shyne Advisors, an innovative executive communication company that helps quiet, introverted leaders become confident, original communicators. Tom is a past IncubatorEdu mentor and the proud father of two sons, one of whom is an IncubatorEdu alum. In this interview, Tom and Cindra talk about: The “Yes, And” Strategy What gets in the way of communication Why comparison is a roadblock in communication How we can build our strengths into our communication The big questions you should ask yourself when you don’t want to speak up And how you speaking up impacts the culture of your organization You can find a full description of the Podcast at cindrakamphoff.com/tomyorton

Entrepreneur Abundance System
Entrepreneur Abundance System 57

Entrepreneur Abundance System

Play Episode Listen Later Feb 28, 2017 3:01


Would you like to build a following like Saturn did? Episode 57 of the Entrepreneur Abundance System shows how Saturn built a following. Hal Riney created empathetic promotions that moved prospects to buy a Saturn car. Magnify your profits by becoming a .

Meet The New Normal, with Yasmine Hamdy

Yasmine talks to Helayne Spivak, a pioneer for women in leadership in advertising. She rose through the ranks during the Madmen era and has held such leadership roles as Chief Creative Officer at Young & Rubicam, Saatchi & Saatchi Wellness, Hal Riney and J. Walter Thompson. She is currently Executive Director at the VCU Brandcenter.

The Joe and Mike Show
06 07 2021 Microphone Therapy - The Miniature Invisible Black Hole

The Joe and Mike Show

Play Episode Listen Later Jan 1, 1970


06 07 2021 Microphone Therapy - The Miniature Invisible Black Hole Wine Review - Blue Billed Duck https://www.vivino.com/blue-billed-duck-rose/w/7798344 https://nypost.com/2021/05/14/video-captures-mysterious-flying-object-near-san-diego-navy-ship/ ideo taken aboard a US Navy ship off the coast of San Diego shows a mysterious, spherical object flying in the air before disappearing into the ocean, reports said Friday. The footage is the source of two freeze frame images of unidentified flying objects . Dick Maug Fred Bartles and Ed Jaymes were not really down-home hayseeds. Frank Bartles, the loquacious one of the pair coming to you from a country porch, was, in fact, an Oregon hog farmer named David Rufkaur. His sidekick, stone-faced, taciturn Ed Jaymes, was in real life Dick Maug, a building contractor from Santa Rosa, Calif., who was an old fraternity brother and fishing buddy of Hal Riney, creator of the ad series. https://qconline.com/life/little-known-facts-about-your-favorite-commercials/article_e1829259-a213-5b53-bf6a-3a04ff09f134.html Paths of Hate (2010) A short tale about the demons that slumber deep in the human soul and have the power to push people into the abyss of blind hate, fury and rage. Director Damian Nenow Writer Damian Nenow Shakes the Clown (1991) Shakes is good at his job as party clown - when he's sober and shows up. Five druggy clowns frame him for the murder of his boss. Director Bobcat Goldthwait Writer Bobcat Goldthwait Stars Bobcat Goldthwait,Julie Brown, Bruce Baum Small Apartments (2012) Franklin Franklin plays the alphorn and dreams of Switzerland. His crazy brother sends him fingernail clippings in the mail. One of his neighbors is a forgetful pot-head, the other a gruff busybody who doesn't miss anything. Across the street live a mother and her fifteen-year-old daughter, whom he likes to watch from his window, but none of these are Franklin's real problem. His real problem is that his landlord is dead, laid out on the linoleum of his kitchen, and Switzerland seems farther away all the time. A man is surrounded by strange events and odd neighbors in this adaptation of Chris Millis' novel. Director Jonas Åkerlund Writer Chris Millis(novel) Stars Matt Lucas, Peter Stormare, James Caan Jake Gyllenhaal in Nightcrawler (2014) When Lou Bloom, a driven man desperate for work, muscles into the world of L.A. crime journalism, he blurs the line between observer and participant to become the star of his own story. Aiding him in his effort is Nina, a TV-news veteran. Director Dan Gilroy Writer Dan Gilroy Stars Jake Gyllenhaal, Rene Russo, Bill Paxton miniature invisible black hole Listen to the podcast on your platform of choice https://cinescapemagazine.podiant.co/ Joe and Mike Show, microphone, therapy, Microphone Therapy, Cinescape Magazine, A Couple of Average Joe's, Podcast, Joe and Mike, cocktail therapy, third mic, joe, mike, UFO conspiracy theories, do aliens exist, why are we here?, paths of hate short film, blue billed duck wine, bartles and jaymes, dick maug, ufo spotted in san diego, star wars, dave filoni avatar, dave filoni lucasfilm, the mandalorian, what's your favorite sith, who is your favorite star wars bounty hunter, are UFO's real? what is in area 51, conspiracy theories, GI Joe PSA parody, porkchop sandwiches, fenslerfilms