Podcasts about sales leadership podcast

This is episode 855. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Matthew Radomski, Regional Vice President of Federal Civilian at Harness. Find Matt on LinkedIn. MATT'S TIP: "The customer is the North Star. Their success should be your success. Everything else figures itself out. Don't focus on selling. Focus on their value and what matters to them, and then help them along the way."

This is episode 854. Read the complete transcription on the Sales Game Changers Podcast website. This is a Women in Sales Leadership sub-brand of the Sales Game Changers Podcast.  Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Gina meets with Elisabeth De Dobbeleer, Senior Vice President of Partner Programs at Cisco. Find Elisabeth on LinkedIn. ELISABETH'S TIP: "Don't let the little voice in your head tell you, 'You can't do it. It's too early.' You should really not allow all these self-limiting beliefs to stop you. You should be bold and ambitious in terms of what you're able to achieve and what you're able to do."

This is episode 853. Read the complete transcription on the Sales Game Changers Podcast website. This is the fifth episode of AI and Sales Brief, a new sub-brand of the Sales Game Changers Podcast. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with AI expert Zeev Wexler, CEO at Wexler, and sales expert Tom Snyder, Founder of Funnel Clarity. Find Zeev on LinkedIn. Find Tom on LinkedIn. ZEEV'S TIP: "Sales and marketing are a circle. The problem most companies have is that sales and marketing are treated as two separate parts that do not work for one another and do not collaborate. AI can help fix that." TOM'S TIP: "This is the peace treaty of all time. Both objectives, marketing and sales, can be served, and everybody can get what they want. Instead of arguing about leads, both teams can align around understanding what prospects need to fix, accomplish, or avoid."

This is episode 852. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Jason Gallo, Global Vice President, Partner Value Accelerator at Cisco. Find Steve on LinkedIn. JASON'S TIP: "Innovation is predicated upon trust. The fundamentals of who we are as salespeople is still continuing to build that depth of relationship and never forget that aspect of what it means to be a world-class sales professional. Trust is the ultimate lever to get us to the outcome."

This is episode 851. Read the complete transcription on the Sales Game Changers Podcast website. This is the fourth episode of AI and Sales Brief, a new sub-brand of the Sales Game Changers Podcast. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with AI expert Zeev Wexler, CEO at Wexler, and sales expert Tom Snyder, Founder of Funnel Clarity. Find Zeev on LinkedIn. Find Tom on LinkedIn. ZEEV'S TIP: "No salesperson is going to listen to every call, capture everything that was said, and track every client response manually. But for AI, this is a matter of seconds. The more you use it, the more it learns." TOM'S TIP: "Do not prioritize pursuing the companies or potential clients you most want. Pursue first the target-rich pool of those who appear to most want you. It is a lot easier to chase the ones that most want us."

This is episode 850. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Steve Gladis, Executive Coach, Author, and Professor at George Mason University. Find Steve on LinkedIn. STEVE'S TIP: "Start thinking like a team, not a group. Start thinking basketball, not golf. Think about what you can work on together while still performing in your individual silos."

This is episode 849. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Shiraz Hasan, Head of Channel Sales at AT&T. Find Shiraz on LinkedIn. SHIRAZ' TIP: "Always take the time to understand the outcome your customer is trying to achieve. Focus the discussion on solving that business problem, and let the sale happen naturally behind it."

This is episode 848. Read the complete transcription on the Sales Game Changers Podcast website. This is the third episode of AI and Sales Brief, a new sub-brand of the Sales Game Changers Podcast. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with AI expert Zeev Wexler, CEO at Wexler, and sales expert Tom Snyder, Founder of Funnel Clarity. Find Zeev on LinkedIn. Find Tom on LinkedIn. ZEEV'S TIP: "AI is not only a virtual coach. It is baked into the process. When you make something easier and better for a salesperson, adoption happens." TOM'S TIP: "For at least the past 70 years, companies have struggled to adopt best practices and move from exposure or training to habit and mastery. Now, with AI, you can create what is essentially a full-time, never-sleeping, always-ready, always-helping coach."

This is episode 847. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Barb Huelskamp, Global Vice President of Channels and Alliances at SolarWinds. Find Barb on LinkedIn.  BARB'S TIP: "Stomp out imposter syndrome. Stomp out fear. I took some fearless leaps early on that I think at this point in my career I would be a little scared to, but I did, and they paid off."

This is episode 846. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with channel sales leaders Pamela Johansen and Craig Booth. Find Pam on LinkedIn. Find Craig on LinkedIn. PAM'S TIP: "The role needs to be at the table with the customer. The direct seller, the channel seller, and the partner manager all need to be at the table to show the customer they have a responsible team coming together to support them in the sales process." CRAIG'S TIP: "The job of the partner program is not recruiting and onboarding partners. The job of the partner program is to produce active sellers that are creating engagement and producing revenue on the back end."

This is episode 845. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with David Caldwell, Managing Vice President of Sales at Maritz. Find Dave on LinkedIn.  DAVE'S TIP: "At the end of the day, people are buying from people. Human interaction and human connection still matter. There is no substitute for being together face to face in terms of generating commerce, relationships, and opportunities for people to do business together."

This is episode 843. Read the complete transcription on the Sales Game Changers Podcast website. This is an Office Hours: Sales Professors Unplugged sub-brand of the Sales Game Changers Podcast. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Fred meets with Brad Anderson, Director of the Sales Leadership Center at California State University, Fullerton, and Marketing Committee Member for the University Sales Center Alliance. Find Brad on LinkedIn.  BRAD'S TIP: "You've got to be coachable, you've got to have grit, you've got to be willing to continue to learn and grow as everything evolves."

Most businesses think they need more leads. More traffic. More funnels. More followers. More ads. But what if the real problem isn't lead generation at all? What if your business is already getting enough opportunities… and you're just losing them in the conversation? In this powerful conversation, George and sales strategist and team-building expert Ben Wright dive deep into the psychology and practicality of sales, conversion, and relationship-driven business growth. Ben shares lessons from 25+ years of building high-performing sales teams across startups, corporate environments, and billion-dollar organizations, revealing why most businesses don't actually have a lead problem, they have a conversion problem. Together, they unpack how to simplify sales, create authentic customer relationships, increase conversion rates without increasing leads, and build repeatable systems that drive long-term growth. This episode is a masterclass in modern sales done with integrity. What You'll Learn In This Episode: Why most businesses are solving the wrong problem The difference between lead generation and conversion How “speed to lead” dramatically impacts revenue Why sales scripts often hurt more than help The 3-part framework for increasing conversions How to create value before making an offer Why relationships outperform transactional selling How to build repeatable sales systems without sounding robotic The mindset shifts required to become great at sales Why authenticity is becoming the greatest competitive advantage in business Key Takeaways: ✔️Speed matters, slow follow-up kills conversions. ✔️Most businesses don't need more leads, they need better conversations. ✔️Sales is not manipulation, it's creating value and solving problems. ✔️Small improvements in conversion create massive business growth. ✔️Relationships and trust outperform scripts and tactics. ✔️Great sales systems are repeatable, measurable, and adaptable. ✔️Customers buy when they feel understood and supported. ✔️Becoming better at sales is a lifelong skill, not a one-time tactic. ✔️The market is demanding authenticity more than ever before. Timestamps & Highlights: [00:00] – Why most businesses don't actually have a lead problem [02:30] – Meeting Ben Wright + surviving Australia [05:30] – The truth about conversion vs lead generation [07:00] – How one business nearly doubled revenue in 6 weeks [10:00] – Why sales teams overcomplicate everything [12:00] – Ben's “Core Three” framework: Speed, Value & Process [15:00] – What sales actually is (and why it matters) [18:00] – The importance of repeatable systems [22:00] – Speed to lead: why response time changes everything [26:00] – Creating value instead of pitching features [31:00] – George's relationship-first sales philosophy [36:00] – Why great sales is really about helping people win [41:00] – Sharpening your edge and improving 1% every day [46:00] – Atomic Habits, learning, and sustainable growth [50:00] – Why authenticity is the future of business [54:00] – Final thoughts on relationships, trust, and sales mastery Connect with Ben Wright: Sales strategist, coach, and expert in building predictable, repeatable sales systems for businesses of all sizes, from startups to multi-billion-dollar companies. He has built and led high-performing sales teams across corporate environments, fast-growth startups, and mature organizations. His previous company became an Australian Growth Company Award winner two years in a row before being acquired by one of the country's largest energy companies. Instagram: @strongersalesteams YouTube: @SalesGorwthMadeSimplePodcast Website: https://strongersalesteams.com/ LinkedIn: Ben Wright TikTok:@strongersalesteams Your Challenge This Week: If this episode changed the way you think about sales… Share it with someone on your team who needs to hear it DM George or Ben your biggest takeaway from the episode Leave a review to help more entrepreneurs discover the show And remember: You don't need more leads if you're not converting the ones you already have. Retreats & Live Events Want to build a business rooted in trust, relationships, and sustainable growth? Join George at an upcoming live retreat experience designed for entrepreneurs who want deeper connection, clarity, and real transformation. Join The AllianceThe Relationship Beats Algorithms™ community for entrepreneurs who want to grow through connection, authenticity, and intentional business strategy. Apply for 1:1 Coaching Ready to simplify your business, sharpen your systems, and scale without burning out?Apply to work directly with George and his team.

This is episode 838. Read the complete transcription on the Sales Game Changers Podcast website. This is an Office Hours: Sales Professors Unplugged sub-brand of the Sales Game Changers Podcast. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Fred meets with Plamen Peev, Director of the Towson Strategic Sales Center and Professor of Marketing at Towson University.  Find Plamen on LinkedIn.  PLAMEN'S TIP: "If you're in a sales role and you have trouble justifying the value of what you're selling, it's probably time to look for another job, because long term, that's not going to work."

This is episode 837. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Fred meets with Gina Stracuzzi, President and Chief Revenue Officer of the Center for Elevating Women in Sales Leadership at the IEPS and author of Success was Never the Hard Part: Setbacks, Comebacks and the Rise of Women in Sales Leadership, and Tamara Greenspan, Senior Vice President of Government, Defense, and Intelligence, Federal Sales at Oracle. Get your copy of the book here. Find Gina on LinkedIn. Find Tamara on LinkedIn.  GINA'S TIP: "Being successful isn't the hard part for women. We can sell, we can lead, we've proven that again and again. It's everything around that, the expectations, the responsibilities, and the roadblocks, that make it harder than it needs to be." TAMARA'S TIP: "The most important thing is to raise your hand. Take a risk, even when it feels uncomfortable, because that's how you gain experience, expand your network, and move your career forward."

This is episode 836. Read the complete transcription on the Sales Game Changers Podcast website. This is an AI and Selling Effectiveness sub-brand of the Sales Game Changers Podcast. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Fred meets with Stephanie Jordan, Vice President of Sales and Commercial Operations at World Fuel Services and recipient of the AI & Selling Effectiveness Award at this year's IEPS Annual Sales Excellence Awards. Find Stephanie on LinkedIn. STEPHANIE'S TIP: "AI should be used to eliminate the friction in your sales process so you can focus on what actually matters. The goal is not to replace the relationship, it's to give sellers more time to build it and move the deal forward in a meaningful way."

This is episode 835. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Fred meets with Sehar Wahla, Director of AWS at Carahsoft; Peter Cipriano, Chief Information Officer at J3 Consulting; and Joshua Dirsmith, Vice President of Public Sector at Effectual.  Learn more about the IEPS Mainstage Live Event on May 14, focused on the AWS ecosystem, here. Find Sehar on LinkedIn. Find Peter on LinkedIn. Find Joshua on LinkedIn. SEHAR'S TIP: "The most successful sellers acknowledge that customers don't have the answer. They get close, become trusted advisors, and work hand-in-hand to solve the problem, not just sell technology." PETER'S TIP: "It's not enough to have the best solution. You have to show how it fits the customer's mission, their people, and their process. That's what builds instant credibility." JOSHUA'S TIP: "Your success comes from adding value in every conversation and becoming a trusted advisor, so customers bring you their hardest problems, not just the easy ones."

PLG can create explosive growth, but it can also mask fundamental gaps in execution, capacity, and long-term durability. As AI-native companies scale at unprecedented speed, revenue leaders face a new tension: how to convert bottom-up adoption into enterprise value without breaking the system that fueled growth. Brian McCarthy joins to unpack how Cursor is navigating this shift, why sales execution becomes the moat in a world of swappable technology, and what it takes to build a go-to-market machine that keeps pace with innovation while deepening customer trust. Brian McCarthy is President of Global Revenue and Field Operations at Cursor and former CRO at Rubrik, where he helped scale the company from $118M to $1.5B in ARR. He is known for building high-performance revenue organizations and execution-focused cultures in complex enterprise environments. Connect with Brian: LinkedIn Resources mentioned: Ep. 71 - What the Best Sales Leaders Do with Brian McCarthy All In Podcast with Chamath, Jason, Sacks & Friedberg Key takeaways from this episode: 03:30 – Why great leaders know when to step away, and how building a successor is the true test of an execution machine 09:50 – What to look for in a once-in-a-career opportunity, and why timing matters more than brand or hype 17:03 – How PLG success created a capacity crisis, and why too much demand can degrade customer experience 29:29 – The decision to radically reduce account load, and how focus enables better selling and better buying experiences 32:16 – Why champions, not features, drive revenue, and how to intentionally build them across the organization 38:19 – The required balance between bottom-up adoption and top-down value selling in technical markets 41:31 – Why “clock speed” is the defining trait of modern sellers, and how enablement must fuel continuous learning 49:09 – The shift from tools to AI factories, and what it means for the future of software development and selling 52:01 – Why culture, trust, and human relationships remain the durable moat in a world of rapidly changing technology Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

This is episode 834. Read the complete transcription on the Sales Game Changers Podcast website. This is an AI and Selling Effectiveness sub-brand of the Sales Game Changers Podcast. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Fred meets with Eran Rozenfeld, Director of Digital, Data and AI at Matrix and recipient of the AI & Selling Effectiveness Award at this year's IEPS Annual Sales Excellence Awards. Learn more about the award event here. Find Eran on LinkedIn. ERAN'S TIP: "Use the AI machines for the 80% to get the right messages and insights, and then bring yourself into the last 20% to shape it the right way so it will work."

This is episode 833. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Fred meets with Kevin Reilly, Head of National Business Development at Alliance Technology Group and recipient of the Jay Nussbaum Rising Sales Star Award at this year's IEPS Annual Sales Excellence Awards. Learn more about the award event here. Find Kevin on LinkedIn. KEVIN'S TIP: "Be a student of the game. If you want to grow in sales, you have to constantly learn, stay curious, and look for ways to improve every single day."

This is episode 832. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Fred speaks with Kim Napolitano, Executive Director of Global Industry Relations at Hilton and recipient of the Partner of the Year Award at this year's IEPS Annual Sales Excellence Awards. Learn more about the award event here. Find Kim on LinkedIn. KIM'S TIP: "Partnerships only create real value when there's collaboration, shared goals, and flexibility. If you're just showing up transactionally, you're missing the opportunity to create real impact."

What you'll learn in this episode: ● How to uncover hidden objections in sales conversations ● The right way to challenge price objections without confrontation ● How cause-and-effect language distorts buyer thinking ● The smart way to handle trust-based objections ● How to break “mind reading” assumptions in prospects ● Why value judgments (“lost performatives”) weaken buying decisions ● How the Meta-Model helps you close more deals with confidence To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook Page: https://www.facebook.com/NoBrokeMonths/Facebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

This is episode 831. Read the complete transcription on the Sales Game Changers Podcast website. This is an Office Hours: Sales Professors Unplugged sub-brand of the Sales Game Changers Podcast. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Fred meets with Howard Dover, Director of the Center for Professional Sales at the University of Texas, Dallas. Find Howard on LinkedIn. HOWARD'S TIP: "Focus on skill before deploying technology. Work on effectiveness before efficiency. If you can focus at the individual, the org level, or the manager level at effectiveness first, then you bring in efficiency, you'll have exponential performance."

This is episode 830. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Fred meets with Eric Appel, Worldwide Head of Sales; and Dean Scontras, Vice President, SLED at Island. Find Eric on LinkedIn. Find Dean on LinkedIn.  ERIC'S TIP: "Life rewards action. Always be moving forward, moving sideways, just be moving. Attacking accounts, learning about your customers, and discovering what's important to them only happens when you're active." DEAN'S TIP: "The true measure of a successful salesperson comes down to grit, and how they create qualified pipeline in a short amount of time. I do think grit directly transforms into how effectively you generate pipeline."

This is episode 829. Read the complete transcription on the Sales Game Changers Podcast website. This is a Women in Sales Leadership sub-brand of the Sales Game Changers Podcast.  Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Gina meets with Kristy Huang, Director of Global Cybersecurity, Business Development; and Carli Evantanto, Director of Business Development, Government at ABS Group. Find Kristi on LinkedIn. Find Carli on LinkedIn.  KRISTY'S TIP: "There was a gap in how we were delivering our cyber services, so went to leadership and said, 'The cyber leadership role doesn't exist, and it should. I'm the one to run it.'" CARLI'S TIP: "You have to be willing to say yes, especially as you're trying to grow and navigate opportunities. Unless it's detrimental to you or your family, there's no reason to say no."

Most revenue teams believe they have a definedIdeal Customer profile (ICP), but the reality is far less precise, with the majority of pipeline often sitting outside the segments that actually drive retention and expansion. This disconnect creates inefficiency across marketing, sales, and customer success, and is only amplified by AI-driven outreach that scales poor targeting. Dan Sperring, founder and CEO of Align ICP, breaks down why ICP must evolve from a static definition into a dynamic operating system rooted in use cases, lifetime value, and market health. The conversation challenges traditional go-to-market structures, highlights the risks of misaligned incentives, and offers a clear framework for building predictable, durable growth. Dan Sperring is the founder and CEO of AlignICP, a company focused on helping revenue teams align around high-value customer segments to drive predictable growth. He brings experience across customer success, revenue leadership, and scaling SaaS businesses through product-market and go-to-market alignment. Connect with Dan: AlignICP LinkedIn Books mentioned: The Innovator's Dilemma by Clayton M. Christensen The Innovator's Solution by Clayton M. Christensen and Michael E. Raynor Predictable Revenue by Aaron Ross and ​​Marylou Tyler  Amp It Up by Frank Slootman Tools and podcasts mentioned: clay.com zoominfo.com The Science of Scaling Podcast Get the Force Management framework for aligning your ICP, sales motion, and customer lifecycle around high-value use cases and measurable business outcomes: The Predictable Revenue Framework: Guide for Leaders Key takeaways from this episode:  00:00 – What Dan Sperring really thinks about ICP and why 70% of pipeline is wasted before it even starts 14:12 – Why use case is the signal most teams miss and what actually predicts expansion and retention  23:37 – What high-performing ICPs all have in common and why most segments fail one of the three tests  25:21 – The hidden tradeoff between product-market fit and sales complexity that early teams underestimate  40:27 – A peek into what really breaks when sales and customer success are separated across the customer journey  56:06 – How top teams shift comp from bookings to LTV and what that unlocks in pipeline quality and predictability Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

What you'll learn in this episode: Why focusing on action—not outcomes—keeps you consistent and motivated ● How making just 5–10 calls a day creates long-term sales momentum ● Why rejection and silence are signs you're doing the right work ● How to use Google Keyword Planner for free SEO research ● Simple video strategies to educate and engage without being “camera confident” ● The Facebook friend-adding and engagement method that boosts visibility ● Why the 4:1 content rule builds trust faster than constant selling ● How $5 a day in ads can generate thousands of views ● The importance of liking, commenting, and sharing your own content To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook Page: https://www.facebook.com/NoBrokeMonths/Facebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

This is episode 828. Read the complete transcription on the Sales Game Changers Podcast website. This is a Marketing and Selling Effectiveness sub-brand of the Sales Game Changers Podcast. Regularly, the IEPS posts a new show with Selling Essentials Marketplace partner Julie Murphy from Sage Communications. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Fred and Julie meet with Rick Herrmann, former Vice President and General Manager of Public Sector at Staples, and Paige Johnson, Chief Executive Officer at EdCatalyst Group. Find Rick on LinkedIn. Find Paige on LinkedIn.  RICK'S TIP: "If you're not getting the results that you want, it's probably not your people. It's probably your processes, your governance models, and everything feeding the result of the scoreboard." PAIGE'S TIP: "The more you focus on features, the less you sell. Nobody cares about what your product does. They care about the outcomes it creates."  

What you'll learn in this episode: ● How to uncover hidden objections in sales conversations ● The right way to challenge price objections without confrontation ● How cause-and-effect language distorts buyer thinking ● The smart way to handle trust-based objections ● How to break “mind reading” assumptions in prospects ● Why value judgments (“lost performatives”) weaken buying decisions ● How the Meta-Model helps you close more deals with confidence To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook Page: https://www.facebook.com/NoBrokeMonths/Facebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

This is episode 827. Read the complete transcription on the Sales Game Changers Podcast website. This is an Office Hours: Sales Professors Unplugged sub-brand of the Sales Game Changers Podcast. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, we interviewed Rishi Bhaskar, Worldwide Public Sector Partnership Lead at Amazon Web Services. Find Lorenzo on LinkedIn.  LORENZO'S TIP: "When buyers make decisions, what matters most is not advantages versus disadvantages, but their perception of risk. Reducing uncertainty is what leads to the sale."

This is episode 826. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, we interviewed Rishi Bhaskar, Worldwide Public Sector Partnership Lead at Amazon Web Services. Find Rishi on LinkedIn.  RISHI'S TIP: "If you engage customers in their context, not in technology terms, that's fundamental to success. When you can speak both mission language and technical language, your credibility is established immediately."

This is episode 825. Read the complete transcription on the Sales Game Changers Podcast website. This is an Office Hours: Sales Professors Unplugged sub-brand of the Sales Game Changers Podcast. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, we interviewed Greg Accardo, Director, Professor and Instructor at the Louisiana State University Professional Sales Institute. Find out more about the LSU Sales Symposium event on April 9th here. Find Greg on LinkedIn.  GREG'S TIP: "Your key to success in sales is to truly understand your customer's business, even better than they do. That's what separates you, because products are similar, but becoming a trusted resource is what makes you different."

This is episode 824. Read the complete transcription on the Sales Game Changers Podcast website. This is an Office Hours: Sales Professors Unplugged sub-brand of the Sales Game Changers Podcast. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, we interviewed Brian Collins, Director of the Sales Center at Virginia Tech and IEPS first College Sales Educator of the Year awardee. Find Brian on LinkedIn.  BRIAN'S TIP: "Spend your time where it matters most. If something isn't real in your pipeline, be honest with yourself, move on, and focus on opportunities that actually move the needle."

This is episode 823. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, we interviewed Kelli Furrer, Chief Marketing Officer and Chief Revenue Officer at Slingshot Aerospace. Find Louise on LinkedIn.  KELLI'S TIP: "In complex markets, if you win the narrative early, you win the contract later. Marketing doesn't close the deal, but it shapes the conditions for it long before the opportunity appears."

This is episode 822. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, we interviewed Louise McEvoy, Senior Vice President, Global Channel Sales at Keyfactor. Find Louise on LinkedIn.  LOUISE'S TIP: "Bring your best self every time. If you've done everything you can, then the outcome isn't failure, it's just part of the journey."

This is episode 821. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, we interviewed Nick Michaelides, former Senior Vice President of U.S. Public Sector Sales at Cisco and the 2026 IEPS Lifetime Achievement Award recipient. Find David on LinkedIn.  NICK'S TIP: "Every sales professional needs to lean in on AI and understand where the technology is going, because if you don't, someone else will, and they will outsell you."

This is episode 820. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, we interviewed David Drahozal, former Sr. Director of U.S. Public Sector Channel Sales at NetApp, who is announcing his retirement after decades of leadership in the public sector technology channel. Congratulations, and thank you for sharing your insights and experience with the Sales Game Changers community. Find David on LinkedIn.  DAVID'S TIP: "Implement the 120 rule. If something takes under 120 seconds, do it immediately. Otherwise all the little things pile up with the big things and it becomes overwhelming."

This is episode 819. Read the complete transcription on the Sales Game Changers Podcast website. This is an Office Hours – Sales Professors Unplugged sub-brand of the Sales Game Changers Podcast. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, we interviewed David Brauer, Director of the Sales Institute of West Virginia University. Find Dennis on LinkedIn.  DAVID'S TIP: "Build your network. Always be growing it no matter how far along you are in your career. Connect with new people because you can learn from everybody. Opportunity dances with those who are on the dance floor."

This is episode 818. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, we interviewed Dennis Lucey, Vice President at Akima Global Technologies. Skilled in Storage Area Network (SAN), Government, Storage, Customer Relationship Management (CRM), and Go-to-market Strategy.  Find Dennis on LinkedIn.  DENNIS' TIP: "Anytime you do an outreach, particularly to a Fed, put it in context. Why do you want to connect and what are you bringing to them? Not what they can do for you, but what you can do for them."

This is episode 817. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, we interviewed Mark Amtower, author, speaker, podcaster, and consultant who helps SMEs, government contractors, and consultants gain visibility, credibility, and traction in the federal market. Find Mark on LinkedIn.  MARK'S TIP: "Anytime you do an outreach, particularly to a Fed, put it in context. Why do you want to connect and what are you bringing to them? Not what they can do for you, but what you can do for them."

What you'll learn in this episode: ● Why hiring because of a “pain point” often creates bigger problems ● The danger of too many specialists too early in business ● How systems create consistency—and consistency creates momentum ● Why simplifying your business can increase profitability ● The real reason 50% of hires don't work out (and what to do about it) ● The SCARLET hiring framework: Self-starter, Competitive, Assertive, Relationship-based, Learning-based, Team player ● How removing friction in your processes leads to predictable success If you've ever felt capable but inconsistent in your income, this episode will show you how leadership, systems, and the right people close the gap between effort and results.

What you'll learn in this episode: ● Why burnout happens when you forget your “why” ● The difference between instant gratification and delayed gratification in business ● How celebrating daily activities prevents entrepreneurial burnout ● Why successful entrepreneurs experience more setbacks than wins ● The biggest lies we tell ourselves about hustle and productivity ● How to handle setbacks using the “have your funeral” method ● What professional sports teaches about team alignment and leadership ● Why your vision must be bigger than your team's individual goals ● Three practical strategies to reset when you feel burned out To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

This is episode 816. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. This is an Office Hours - Sales Professors Unplugged sub-brand of the Sales Game Changers Podcast. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, we interviewed Frank Hauck, former President, Banking, NCR Corporation, and the founder of the Hauck Sales Performance Lab at Bryant University. Find Frank on LinkedIn.  FRANK'S TIP: "Preparation drives performance. Don't walk into a call hoping to be good. Prepare until you're great."

What you'll learn in this episode: ● Why fear is often worse than reality ● How delaying hard decisions compounds stress and anxiety ● The hidden cost of staying inauthentic in business and life ● How personal courage translates into professional growth ● Why bold action creates momentum in sales and entrepreneurship ● How to identify the step you're avoiding—and take it anyway ● The mindset shift that transforms hesitation into opportunity To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

What you'll learn in this episode: ● The two real reasons salespeople leave a company ● How to retain top performers during slow or inconsistent sales cycles ● Why culture and connection matter more than compensation alone ● How to stay calm and lead with empathy when frustration rises ● The link between inconsistent deals and sales anxiety ● How Teach to Sell builds confidence, trust, and predictable income ● Why speaking to someone's potential creates long-term loyalty ● How to build a sales team that grows together instead of burning out To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

What you'll learn in this episode: ● What Neuro-Linguistic Programming (NLP) is and how it applies to sales ● The difference between objective reality and subjective interpretation ● How belief systems influence buying behavior ● The 3 core principles: mind, consciousness, and thought ● Why taking full responsibility transforms your sales results ● How to use sensory language to build deeper client connections To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

In this deeply personal TEDx Talk, Dan reveals the truth about influence: it's not about control, pressure, or persuasion. It's about trust. And trust begins within.Link of the full Tedx Talk: https://youtu.be/ASs9SfieDsE?si=lhlNGivMn9pHjViH Dan vulnerably shares his battle with alcoholism and the mentor, Dave, who helped him find his way out. Through that experience, he discovered a simple but transformative Communication Model built on three pillars: Connect energetically Ask adept questions Actively listen You'll learn why the “influence gap” exists, how to close it, and why trying harder often pushes people further away. Dan also shares a moving story about his daughter Maggie and the moment he realized that true connection starts with being emotionally present. In sales, leadership, and life, influence isn't something you take — it's something you earn through connection. And in a time when technology can deliver information but not care, mastering human connection may be your greatest competitive advantage. What you'll learn in this episode: ● Why trust is the foundation of influence in sales and leadership ● What the “influence gap” is and how to close it ● The three-part Communication Model for deeper human connection ● How to ask adept questions that uncover what truly matters ● Why active listening is more powerful than persuasion ● How influencing yourself is the first step to influencing others ● Why human connection matters more than ever in the age of AI To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

What you'll learn in this episode: ● How to uncover hidden objections in sales conversations ● The right way to challenge price objections without confrontation ● How cause-and-effect language distorts buyer thinking ● The smart way to handle trust-based objections ● How to break “mind reading” assumptions in prospects ● Why value judgments (“lost performatives”) weaken buying decisions ● How the Meta-Model helps you close more deals with confidence To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

What you'll learn in this episode:● What deletions are in the Meta-Model and why they matter in sales● How simple deletions create uncertainty (and the exact question to ask)● How to handle “they” objections using referential index clarification● How comparative deletions hide competitor comparisons● Why vague language is the real reason deals stall● How precise questions build trust and accelerate closing To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

In This Episode Guest:Chris Van DusenMarketing & Sales | Private Equity | Corporate StrategyChris Van Dusen is a marketing and growth professional with extensive early-stage and capitalization experience. He is the founder of Parcon Media (now Parcon LLC), former Chief Growth Officer of Balanced Health Botanicals, and a key growth partner behind Surf City Still Works.About Chris Van DusenChris launched Parcon Media and scaled it to $1.5M in top-line revenue in under two years before merging into what is now Parcon LLC. The agency worked with brands including Travis Mathew, Experian, University of California Irvine, University of California Office of the President, and Maglite.As Chief Growth Officer of Balanced Health Botanicals (BHB) in Denver, CO, Chris allocated and deployed a ~$20 million marketing budget to democratize CBD and scale BHB into the largest supplier of hemp-derived CBD globally. His strategy fueled massive DTC and brick-and-mortar growth through 2019 and navigated the shifting COVID-19 landscape in 2020—culminating in a $75M sale to Village Farms (NASDAQ: VFF) in August 2021.Simultaneously, Chris helped scale Surf City Still Works in Orange County, CA. He expanded marketing, retained Southern Glazer's Wine & Spirits (the largest spirits distributor in the U.S.), raised $3.7M in capital, and moved operations into a 25,000 sq ft manufacturing facility—the first of its kind in Orange County. He also built a world-class advisory board including Bob McKnight (Founder of Quiksilver) and Travis Brasher (Founder of Travis Mathew), leading to a merger with Kimo Sabe, a Los Angeles-based mezcal company.Chris holds a Bachelor's degree in Economics from the College of William and Mary. He has served on boards including the Orange County Museum of Art (OCMA) and the Irvine Public Schools Foundation (IPSF). He is a member of Entrepreneur's Organization (EO), Young Executive Council (YEC), a National Board member of Alder, and has previously been a member of PTTOW!. Chris frequently speaks on marketing, growth, product-market fit, and brand building.What you'll learn in this episode:● Why truly understanding your customer is the foundation of scalable growth● How conversion rate optimization can 5X your ROI without increasing ad spend● The difference between lifestyle businesses and venture-scale companies● What venture capital investors actually look for before writing a check● Why focus beats chasing every opportunity● How discipline, grit, and “doing hard things” build elite entrepreneurs● The balance between confidence and coachability in leadershipConnect with Chris Van DusenInstagram: https://www.instagram.com/chrismvandusen/?hl=enTikTok: https://www.tiktok.com/@chrisvandusenYouTube: https://www.youtube.com/@officialcvdFacebook: https://www.facebook.com/christophervandusenLinkedIn: https://www.linkedin.com/in/chrismvandusen/ To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead