Make More Money without Selling Your Soul

Today's episode is a little different. I'm reading my newly revised Profitable Practitioner's Guide, updated for 2026, because so much has shifted and no one seems to have sent the memo. If you're a coach, therapist or practitioner who feels stuck at the same revenue ceiling despite working incredibly hard, this is for you.I share the three funnel mistakes I see over and over again, the identity patterns quietly sabotaging your growth, and what it really takes to build a cushy business, one that's profitable, spacious and doesn't need you glued to your phone 24/7. If you're done with launch burnout and visibility for visibility's sake, this will feel like a deep exhale.Highlights: (01:42) Why I rewrote the guide for 2026 and what's changed in the market (08:31) The three funnel mistakes keeping brilliant practitioners stuck (12:07) Dr Anna's shift from scattered offers to one clear customer journey (16:05) Visibility versus authority, and why posting more is not the answer (21:05) The truth about launches and the revenue roller coaster effect (27:53) The six scale stopping identities, which one are you?To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

If marketing in 2026 feels loud, chaotic and increasingly same same, you are not imagining it. In this episode, I'm joined by Tania Chakraborti, the Anti Shortcut Marketer and founder of Bravebird, a finalist in the 2025 Outrageously Brave, Outrageously You Awards. Tania works with established service providers and coaches ready to step into category leadership, helping them turn story into serious commercial traction.With a background spanning high growth VC backed tech, scale ups, publishing and journalism, Tania brings both creative depth and strategic rigour to personal branding. We talk about building Brave ONE as an antidote to hacky marketing, why visibility without positioning is exhausting, and how to create a body of work that sustains you for the long haul.Highlights: (03:15) The burnout moment that led to founding Bravebird (10:40) From scale up marketing leader to Anti Shortcut Marketer (17:05) Guru messaging versus guide messaging (24:40) AI risks and the rise of generic marketing (30:15) Business maturity and messaging alignment (38:20) Why courage is essential for category leadershipConnect with Tania:WebsiteInstagram To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

Today I'm getting honest about something that didn't quite land in my last launch, and how AI played a part in it. I'm sharing the uncomfortable lesson that reminded me why personal brand cannot be outsourced, not even to the smartest tool in the room.We're talking about where AI is genuinely useful, where it quietly flattens your voice, and why convictions, standards and clear positioning are now your greatest competitive edge. If your marketing has started to feel a bit… word salad, this episode will help you recalibrate.Highlights: (02:10) The launch email that didn't sound like me (06:40) Why AI can polish copy but dilute personality (09:35) What actually differentiates you in 2026 (14:20) Your convictions, standards and enemies matter (18:05) Community building versus chasing engagement (24:10) Where AI helps and where it quietly harms your brandTo find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

I promised a conversation about authority and personal brand in 2026, but instead, I decided to take you behind the scenes of my business. This episode is a transparent look at what a £25k month actually looks like when you're in the scaling phase, not the beginner stage and not the flashy six figure launch headlines either.I talk through what worked, what surprised me, and what didn't quite land the way I expected. From evergreen systems and workshops to ad spend, follow up, and energy management, this is an honest reflection on building sustainable growth while protecting your time, capacity, and wellbeing.Highlights: (01:36) Why I'm sharing the messy middle of business growth (03:20) How evergreen systems and launches work together (06:45) What my ad spend and returns actually looked like (09:30) Why results are less predictable than they used to be (14:10) The role of follow up and real conversations in sales (20:45) What I'm focusing on next to scale with more easeTo find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

This episode is a very honest look at how I run my business with an ADHD leaning, neurodivergent brain, without sacrificing my health, my family, or my sanity. I share what's actually working for me now that my business is in a more mature season, and why burnout has become my non negotiable line in the sand.We talk structure without rigidity, decision fatigue, boundaries, nervous system care, and why doing less, but better, has been the key to consistency, growth, and resilience. This isn't advice or a diagnosis, it's lived experience, shared in the hope it helps you design a business that works for you, not against you.Highlights:(02:45) Why rigid structure doesn't work for ADHD brains(06:10) The two to three task rule that changed everything(09:50) Managing decision fatigue and mental load(13:40) How I structure my week without burning out(18:05) Boundaries, nervous system care, and life KPIs(23:10) Designing a business that supports your real lifeTo find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

I was genuinely excited to record this one because money isn't just numbers, it's identity, safety and nervous system stuff we're rarely taught to look at. In this conversation with Cleo Nedd, we talk about why so many women can make money but feel strangely uncomfortable holding onto it, and how that links back to money trauma, family patterns and being one of the first generations really building wealth on our own terms.Cleo helps high achieving women stop endlessly earning and start building real wealth. She's a financial coach and money trauma specialist who blends money psychology with practical wealth strategy, so your money actually starts working harder for you. We talk paying yourself without guilt, investing as a habit rather than a personality type, and building financial confidence when you're self employed and cash flow isn't always predictable. This episode is grounding, expansive and quietly powerful.Highlights:(02:40) Why women are the first generation really learning how to build wealth(07:36) How childhood money stories quietly shape what feels safe now(15:43) The emotional load of paying yourself properly from your business(21:50) What to do when you have money sitting there and no clear plan(31:48) Why strategy only works if your identity can hold it(44:53) Investing as a habit, not a personality traitConnect with Cleo:WebsiteInstagramTo find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

Group programs have changed my life, and I'm not saying that for drama.In this episode, I'm sharing the personal, real story of how running my first group program shifted everything for me, financially, emotionally, and practically, as a single parent trying to rebuild from the ground up.I also talk about why your story matters more than ever in 2026, especially with AI making online content feel a bit… samey.If you've been thinking about launching a group offer, or you've been hiding behind “I'll do it when I'm ready”, this is your nudge to lead with heart, back yourself, and build something that supports your wellbeing too.Highlights:(02:10) The Brighton mastermind day, and what ambitious women in a room can unlock(03:55) AI is changing social media, and why your lived story is the only real advantage(07:35) Why I chose group programs, and the question most people forget to answer: why you?(12:30) Burnout meets Covid, launching anyway, and why I do not recommend my method(15:55) Ten people, a first 10k month, and the moment I realised life could change fast(28:05) The free workshop, the Telegram group, and what's coming next on the podcastTo find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

I'm talking about that weird January overwhelm, the kind that makes you want to crawl back under a blanket until March.If you've been feeling resistance to getting started (even when you genuinely like your business), you're not broken. You're human, and it's cold.In this episode I share three simple reframes I'm using right now to get moving without turning January into a punishment month, plus a practical way to decide what actually matters this week, so you can make money and keep your nervous system intact.Highlights:(03:01) - The January whiplash, dreaming is fun, then you realise you have to do the thing(06:17) - You're your own boss, stop recreating corporate pressure with less support(10:00) - “You're not behind, you're seasonal,” the permission slip you needed(17:09) - The mental junk drawer method, dump the list, then pick what's essential(19:47) - Make January joyful on purpose, yes, even if it's just coffee or a sauna(24:05) - The client story that proves it, one year ago it felt impossible, now it's her favourite offerJoin the FREE January workshop here: https://pollylavarello.lpages.co/live-workshop-jan-2026/To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

This conversation with Leanne Sia felt electric. Leanne is the Big Deal Identity Coach and creator of The Mirror Method, helping female founders believe the f*ck out of themselves and turn their so called delulu dreams into done deals. She teaches that success is 20 percent strategy and 80 percent Big Deal Energy, and she has this emotional contagion that makes you feel more capable simply by being in her space.In this episode I share how identity work has shaped my own business, the moments I stayed small and the shifts that helped me trust myself more deeply. Strategy matters, but who I am being when I use it matters far more. When we step into our Big Deal energy, everything feels lighter, clearer and more inevitable.Highlights:(01:36) Why identity shapes every decision I make in my business (04:37) How my inner critic once held me back even with good strategy (08:46) The moment I realised strategy was not the missing piece (12:21) What Big Deal identity looks and feels like for me (17:45) How stepping into my power changed my confidence and results (26:13) The mindset work that helps me take bold, aligned actionConnect with Leanne:WebsiteInstagramFreebieTo find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

This one is a cosy, honest, end of year reflection on what it has really looked like to run my business in 2025. No gloss, no performance, just the truth of what has stretched me, grounded me and surprised me. Five years in, I feel a different kind of steadiness. The wobble still appears, but it no longer knocks me flat, and it has been powerful to look back and notice how experience changes everything.I share the themes that shaped my year, from refining my offers to deepening boundaries, rebuilding my health, simplifying the business and choosing support at exactly the right time. You will hear the messy bits, the breakthroughs and the moments that reminded me why this work matters. If you need reassurance that you are not meant to have it all figured out instantly, this episode will feel like a warm hug and a nudge forward.Highlights:(01:52) Why five years in feels more grounded but still human(04:15) The sales page moment that reignited belief in the work(06:40) What experience gives you that strategy never can(10:05) The boundary shifts that changed her client relationships(14:20) Rebuilding health and finding a calmer rhythm(18:45) Choosing the right mentor at the right season(22:58) Plans for 2026 and why less truly becomes moreTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

This episode is an invitation to pause, reflect and think like the founder you want to become in 2026. Instead of chasing trends or tactics, I guide you through fifteen powerful questions that shape identity, sharpen strategy and reveal the gaps that quietly cap business growth. These questions help you see where your messaging, offers, delivery and leadership may be out of alignment with the level you are aiming for.Whether you are already at six figures or building towards it, this is a chance to reconnect with clarity, confidence and the spacious CEO energy that makes scaling feel natural. Bring your journal. The insights will stay with you long after the episode ends.Highlights:(01:46) Why these questions matter for six and seven figure founders(03:22) The message and client calibre misalignment most founders miss(05:10) How to know whether your marketing builds trust or drains it(08:50) The offers worth carrying into 2026 and those worth releasing(12:44) What drains your brilliance versus what amplifies it(18:57) The identity shift needed to become your next level founderTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

In this conversation with Ekaterina Ward, we explore what happens when midlife meets motherhood and ambition, and why this chapter can become the most vibrant one yet. Ekaterina Ward is a seasoned educator, business mentor and executive coach based in London. She began her career in teaching before moving into corporate financial services, later retraining as a coach. For the past eleven years, she has supported female founders and mothers in becoming reliable moneymakers without burning out, all while thriving in life. Now 50, Ekaterina is a proud mother and wife on a mission to redefine midlife as the most fulfilling and powerful chapter of all. We talk about purpose, legacy, identity shifts and the invitations that arrive when your children need you less but your desire for meaning grows louder. She brings wisdom, humour and real honesty to the journey of becoming the woman you are now, rather than the one you used to be.Highlights:(01:46) Ekaterina's journey from education to corporate life to soul led business(05:45) The leap from traditional careers to entrepreneurship(08:50) Why motherhood and business are both catalysts for soul growth(14:25) What legacy means at midlife and why it now feels urgent(18:54) Reconnecting with identity and purpose as life shifts(26:24) Navigating midlife, hormones and the magic or mayhem withinConnect with Ekaterina:Website Instagram "Download Ekaterina's free Midlife Mayhem & Magic: Self-Enquiry Workbook—a beautifully crafted and well researched self-enquiry prompts that guide your own exploration of the blessings this season offers. .."Sign up page : https://ekaterinaward.com/midlife-mayhem-and-magicTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

Somewhere between the Hallmark fantasies, fluffy coats and well meant invitations, I realised how much space was being taken up in my brain by things I was not actually doing. Thinking about books and stages was costing me more energy than the things that genuinely move my business forward. So I wanted to record this small but honest moment of clarity, in case you are also carrying around ideas that feel more like clutter than purpose.This next year, for me, is a no year. Not dramatic, not defeatist, just a gentle reclaiming of capacity. Saying no has already created so much relief and focus, and I hope that hearing this sparks your own reflection on what deserves your yes, and what you can lovingly set aside for now.Highlights:(01:42) Why my yes years were fun but financially chaotic(04:15) Realising book and stage dreams were quietly clogging my mental capacity(07:58) The sweaty pants moment that changed how I see visibility(10:46) The relief of declaring a no year on a school run(13:22) Learning to work with my neurodivergent brain instead of against it(16:40) How removing distractions strengthens my trust ecosystemTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

This episode feels like a warm permission slip. I talk about what it really takes to plan a year in business that supports your energy, your goals and your life, not the other way round. So many entrepreneurs slide into overwhelm because they are unclear on what makes money in their business, and clarity is one of the biggest gifts you can give yourself. I share the habits, boundaries and practical shifts that helped me rebuild after burnout, and why your schedule should reflect the life you actually want to live. I also break down my favourite way to plan sustainably, balancing money now activity with money later infrastructure so you can grow without burning out. If you often feel torn between bigger long term projects and keeping cash flowing in the short term, this approach will be a game changer. We explore how trust, consistency and a well designed ecosystem make selling easier and more human, and why your business grows at the pace your nervous system feels safe. This is about building success with spaciousness, honesty and calm intention.Highlights:(01:45) Why overwhelm shows up when you lack clarity on what makes money(05:12) Building your business around your life rather than squeezing life in(10:04) The habits that prevent burnout and support long term capacity(14:58) Understanding money now versus money later tasks(20:40) How trust and consistency create a stronger marketing ecosystem(27:22) Why treating your marketing as a body of work changes everythingTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

If you have ever sat staring at your laptop wondering what on earth to prioritise in your business, this episode will feel like a deep exhale. I break down the five profitability levers that can genuinely move the needle next year, without sending you into burnout or a spiral of overthinking. These are the same levers I have taught inside client communities, and every time, they open up possibility, clarity and that spark of belief that doubling your revenue is far more doable than you might think.We explore leads, conversions, pricing, retention and efficiency in a really grounded way, with examples that make the numbers feel clear and human. If you have been battling option overwhelm, juggling every plate and wondering where your energy is best spent, this episode gives you the focus you have been craving. It is practical, encouraging and designed to help you build momentum without losing yourself in the process.Highlights:(01:34) Why overwhelm stops growth and how to break that cycle(03:32) The truth about effort, visibility and what actually drives sales(07:58) The five levers that create forecastable revenue(09:28) How doubling your leads can double your sales(14:03) Increasing conversions without adding pressure(21:29) Why retention and efficiency matter more than you thinkTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

You know that myth that once you've “made it”, business suddenly feels easy? Yeah, that one. In this episode, I'm calling it out. I'm getting real about the truth that discomfort doesn't disappear as you grow - it just changes shape. I'll share how learning to live with discomfort, rather than trying to buy or plan your way out of it, is actually where the real growth happens.I'm also sharing a few of my own moments where I've mistaken avoidance for strategy, and what helped me build a healthier relationship with the discomfort that comes with growth. This one's honest, practical, and hopefully gives you a bit of reassurance that you're not doing it wrong - you're just doing it human.Highlights:(02:10) – The myth that success means comfort(05:20) – Why we're wired to avoid discomfort and chase quick fixes(09:55) – The dopamine hit of investing and why it fades(14:30) – Productive vs unproductive discomfort in my business(20:10) – Taking radical responsibility for every investment(26:00) – How I've learned to see discomfort as proof I'm on the right pathTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

If you've ever felt like you're “too much” for traditional branding advice, this episode is for you. I'm joined by Rebecca Miller from Block & Rose, a positioning strategist, story distiller and identity alchemist who helps multifaceted founders and creatives become known for how they think - not just what they do.Rebecca's worked across everything from brand campaigns that got thousands of people talking about incontinence pads, to teaching at Ravensbourne University and leading strategy sessions for major organisations like University of the Arts London. She now supports values-led entrepreneurs who've outgrown their niche or their messaging and are ready to build a brand that feels radically true.We talk about what happens when you've evolved beyond your old story, how to distil complexity into clarity, and why clarity isn't about choosing one thing - it's about finding the thread that ties it all together.Highlights:(02:10) – Rebecca's journey from marketing director to messaging mentor(06:10) – Why mainstream brand frameworks fall short for founders(09:00) – The myth of the perfect niche and what really matters(11:00) – Building a circular, flexible brand ecosystem(14:40) – The “path to intelligent movement” case study(19:00) – Messaging for multi-dimensional creatives(25:00) – The hidden burnout cost of not feeling seen(29:50) – Identity, alignment and finding your true brand voice(33:20) – How personal branding just got a rebrandConnect with Rebecca:WebsiteLinkedinTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

Five years in business feels like both a lifetime and a blink. In this episode, I share the five biggest lessons I've learned running my online business - from building it during lockdown while on Universal Credit to creating consistent multi–six-figure years that align with my values, not burnout. I'm talking about the truth behind readiness, resilience, and what it really takes to build something that lasts.If you've ever questioned whether you're doing enough or wondered if you're too late, this one's for you. Spoiler: you're right on time. Here are the highlights:Why my 10k month meant more than money (03:15)The moment I stopped waiting to feel “ready” (10:35)How I learned nothing's ever as bad as it seems (19:36)The truth about client care and repeat success (24:20)Why focus will always beat frenzy (26:45)The biggest mindset shift behind long-term growth (28:45)To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

In this episode, I'm sharing why the whole “you are your own niche” narrative is complete BS - and what to do instead. This idea sounds empowering, but it's actually holding so many brilliant business owners back from real growth. I talk about how I came to this realisation myself, what finally clicked when I started niching down, and why clarity is your best marketing strategy. I'll walk you through how to attract the right clients without boxing yourself in, how depth creates demand, and how to niche in a way that still feels authentic and expansive. If you've been resisting the niche conversation, this one's going to shift everything. Here are the highlights:How the online business space is exploding - and what that means for you (02:10)My mentor's tough question that changed everything (07:55)Spotting the clients you actually love working with (09:52)Why your personal brand isn't your marketing strategy (12:05)How niching builds trust and faster sales (16:30)How I refined my niche without a big rebrand (22:10)The lightbulb moment that brought clarity and opportunity (24:00)To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

If you've ever felt stuck at the same income level month after month, no matter how hard you work, this episode is for you. I'm walking you through my brand-new free guide, designed for coaches, therapists, and wellness professionals who are ready to scale ethically, sustainably, and with less overwhelm. You'll learn the real reasons you're hitting that ceiling and how to shift the mindset, structure, and systems keeping you there.I also share three client stories that reveal the most common growth blocks - from ethical undercharging and the “solo service trap” to the endless cycle of strategy-hopping. Each one comes with powerful mindset reframes and actionable steps to help you create scalable income without losing your integrity or burning out. If you've been wondering how to grow your business and feel good while doing it, this episode will show you what's really holding you back and how to break through for good. Here are the highlights:The “revenue ceiling” problem no one talks about (02:20)The ethically undercharging practitioner (06:10)Building a business that can't scale beyond you (09:45)The strategy hopper identity (12:20)Mastery through consistency - the power of one strategy (13:30)The six hidden blocks keeping practitioners stuck (15:00)Introducing The Everyday Sales Accelerator (16:10)Get the FREE Guide: https://pollylavarello.lpages.co/3-mistakes/To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

This week, I'm joined by Nicole Gottselig, a Canadian writer, editor, and storytelling powerhouse based in Berlin. Nicole's a natural connector with over a decade in content creation, event hosting, and community building. As host of Connect with Purpose and former host of Hotjar's Through the Looking Jar, she's known for sparking real, human conversations that inspire action.We chat about money, purpose, and what happens when you stop waiting for permission and finally go all in. Nicole shares how stepping out from behind the scenes and showing up as her unfiltered self transformed everything. It's an honest, energising conversation about bravery, burnout, and building a life that feels truly aligned.Here are the highlights:Nicole's path from ghostwriting to brand storytelling (03:53)Manifestation before she even knew what it was (10:00)Finding purpose through helping others tell their stories (15:00)How losing her “dream job” opened new doors (24:01)The magic of showing up online - even when no one's liking (25:08)LinkedIn visibility tips that actually work (30:13)AI, authenticity, and using your real voice (35:53)The power of being seen - and saying yes (42:45)Connect with Nicole:InstagramTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

This episode is one of the most moving I've ever recorded. My guest, Ebonie Allard, is a fulfilment coach and soul contract guide who helps midlife culture-makers decode the details of their soul contracts, integrate the shadows in their blind spots, and reignite their sacred spark so that they are fulfilled, satisfied and living to their full potential.We talk about resilience after bankruptcy, redefining wealth on your own terms, and what it means to stop chasing approval and start living fully as yourself. Ebonie's honesty, humour and fire will challenge the way you think about freedom, success and the messy beauty of rebuilding from the ground up.We get into everything from human design and spirituality to the raw truth of friendships lost, businesses closed, and the courage to start again. Ebonie shows us that wealth isn't just about money, it's about synergy, presence, and living life in a way that feels whole. This conversation is your go-ahead to honour your own rhythm, create systems that support your art, and remember that you are the greatest asset you'll ever have.Here are the highlightsThe teenage hustle that set Ebonie's path (05:00)The truth about approval, masks and misfit energy (11:00)When business success still felt empty (16:25)Losing it all and choosing who to be next (25:00)Bankruptcy, betrayal and 12 weeks of reset (27:23)Building a “boring” business without being bored (34:14)Why you never have to retire parts of yourself (45:59)Connect with Ebonie:WebsiteInstagramTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

I just wrapped up my very first workshop for wellness practitioners, and honestly, it was such a game changer. After years of working with nutritionists, doulas, and therapists, it finally hit me how much I've been holding back by not creating something just for them. In this episode, I share the big lessons from that workshop, the common traps that keep wellbeing professionals stuck in the cycle of overworking, and the four shifts that actually build a sustainable business without burning out.If you've ever felt stuck between helping people and actually paying yourself, this conversation will give you clarity, reassurance, and a serious push to start doing things differently. Here are the highlights:The crack on the ceiling moment that made me refocus (02:15)The existential cycle of dread explained (08:12)The four shifts that make scaling possible (13:40)Why group programs aren't as scary as you think (17:56)Two client stories that prove small tweaks change everything (20:10) Catch the replay here: https://pollylavarello.lpages.co/every-day/To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

After recording more than 150 episodes, I finally sat down to share the biggest lessons podcasting has taught me. From battling imposter syndrome before I ever hit record, to realising just how powerful podcasting is for attracting the right clients, this journey has been full of surprises.I also talk about balancing solo and guest episodes, why being intentional with SEO and episode themes makes such a difference, and how bringing clients onto the show creates authentic, story-driven testimonials. Whether you've been podcasting for years or are still dragging your feet on starting, this episode will give you the clarity, strategy, and motivation to use your podcast as one of your most powerful business tools.Here are the highlights:The imposter syndrome hurdle I had to push through (01:05)Why podcasting attracts the most aligned clients (03:10)How to avoid “episode paralysis” and always have ideas (07:55)Balancing solo vs. guest episodes strategically (13:09)Why guesting on other shows can move the needle more (16:44)Using client stories as powerful podcast content (19:55)To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

This week I'm joined by the incredible Natasha de Grunwald, a published author, international Breath-work, Trauma and Somatic expert with 30 years of experience. She is the founder of the Trauma Release Method and Seismic Orgasmic Breath experience.We talk about why mindset work alone isn't always enough, how trauma gets stored in the body, and why nervous system regulation is the missing piece for so many entrepreneurs. Natasha shares her personal story of healing, the power of breath-work, and what real somatic practice looks like beyond the surface-level trends you see online.What I love most about Natasha's approach is how playful and grounded it is. Healing doesn't have to be gruelling. We explore the tools she teaches - from titration to orienting practices - that help people feel safe, resilient, and able to face life's challenges without spiralling into fight or flight. Whether you're new to somatics or already curious about body-based work, this conversation will leave you feeling calmer, clearer, and more connected to yourself. Here are the highlightsNatasha's personal story and how trauma shaped her work (02:46)The missing link between body, breath, and healing (07:34)Play as a pathway to transformation (04:54)How titration builds resilience and safety (13:06)Breath as your most accessible somatic tool (22:39) Connect with Natasha:WebsiteInstagramTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

Taking August off used to feel impossible, but now it's a cornerstone of how I run my cushy business. In this episode, I share the lessons and reflections from my “no-call August,” from creating breathing room in my business to finally tightening up my funnels and ads. I talk about releasing the pressure to do all the things - networking, book writing, stage speaking - and refocusing on what actually grows my business with ease and simplicity. If you've been craving more space, more sales, and more strategy, this episode will help you see how to make that your new normal.Here are the highlights:Taking August off without guilt (02:15)The beauty of breathing space in business (06:40)Why over-networking was draining my energy (14:05)Simplifying funnels and ads for consistent growth (20:30)Building a business that scales with ease (26:50)Check out my NEW freebie!! >> https://pollylavarello.lpages.co/3-mistakes/To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

This week, I had the pleasure of talking with Laurie-Ann Murabito, a Speaking & Visibility Coach and reformed painfully shy gal who accidentally became a professional speaker. Laurie-Ann works with coaches and consultants to write and deliver captivating presentations that establish credibility, attract ideal clients, and monetise their authority. In this episode, we dug into how you can stop hiding behind the mic and start stepping onto stages to grow your visibility and business.If visibility has been sitting on your vision board but not in your calendar, this episode will help you take that first step with confidence.Here are the highlights:Redefining what “stages” really are and finding the ones that fit your personality and business (03:08)Why you need to “get ready to be ready” for last-minute speaking opportunities (06:09)The three key parts of a compelling talk (13:04)The power of storytelling to build connection and authority (16:30)Why you don't need a book, or years of experience, to start speaking (19:02)How to make your talks compelling, captivating, and converting (21:14)The surprising ripple effects speaking can have for your visibility and income (25:31)Connect with Laurie-Ann:https://SpeakAndStandOut.comhttps://www.instagram.com/laurieann.murabito/To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

This is part three of my sales in 2025 mini-series, and today I'm talking about visibility. So many business owners pour endless hours into building funnels or tweaking offers, but then forget the crucial piece - actually being seen. I share how visibility has changed since 2020, why social media alone isn't enough anymore, and the real opportunities most entrepreneurs overlook. From evergreen engines and advertising to podcast touring, PR, and affiliate partnerships, I explain how to combine visibility with a scalable offer suite so you can stop playing small and start creating Here are the highlights:Why visibility in 2025 looks different from 2020 (3:11)The risk of hiding in your funnel (8:17)Evergreen engines and sales systems that actually scale (10:00)Why organic marketing isn't enough anymore (11:34)Ads, PR, and podcast touring as visibility boosters (15:00)Spotting big opportunities outside social media (16:37)To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

This is part two of my mini-series on what's changed in the online business world in 2025, and how to adapt without burning everything to the ground. In this episode, I'm sharing how I evolved my own offer suite to reflect the longer buyer cycle and the trust recession we're all navigating.I talk about why I shut down my high-ticket mastermind, what I did to create breathing space, and how I rebuilt with intention. I walk through the shift to one-to-one offers, launching a more accessible accelerator, and designing a smart, simple funnel that supports clients at different stages - without overwhelming them (or me).If you're wondering whether it's your offer or your funnel that needs tweaking, or how to build a more resilient, streamlined business in uncertain times, this one's for you. Here are the highlights:Personal Experience and Business Adaptation (2:55)Creating Breathing Space and Sales Strategy (6:14)Offer Suite and Client Investment (10:11)Building a Streamlined Offer Suite (17:34)Addressing Sales Trends and Client Behaviour (19:40)To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

Welcome to part one of my two-part conversation with Sophia Parra, a marketing strategist with a proven record for increasing a brand's following, engagement, and reach.In this episode, I'm diving into what's actually working in marketing right now, what's quietly falling flat, and how we can all build real connections without burning out or selling our souls to the algorithm. Sophia and I get honest about the ups and downs of business, the importance of trust, and why relationships matter more than ever. If you're ready for fresh ideas and a little inspiration, you're in the right place. Want more? Head over to Sophia's podcast “Marketing #Unfiltered” for part two. Let's make marketing feel good again! Here are the highlights:Sophia Para's Background and Business Evolution (2:13)My Business Journey (4:14)Sophia's Immediate Business Success (12:15)Trust Recession and Marketing Strategies (32:39)AI's Role in Marketing and Future Strategies (38:54)LISTEN TO PART 2 HERE: Part TWOConnect with Sophia:Website: https://www.gotocoach.club/Instagram: https://www.instagram.com/sophiaparra/FREE Private Podcast: https://www.gotocoach.club/fortheloveofmarketingTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

In this episode, I'm joined by Cassie Watts and we're diving into a conversation I've been having with so many clients lately - about reinvention, and how the version of you who started your business may not be the version meant to scale it.Drawing on years of experience and her signature Compass Led Life approach, Cassie empowers her clients to break free from the cycle of “always more,” and instead, live and lead with presence, confidence, and ease. Her work is all about making space for more time, energy, connection, and more meaning - at work, at home, and within yourself.We talk about the gap between who you've been and who you're becoming, and what it takes to make space for that shift - mentally, emotionally, and practically. It's not about hustling harder; it's about aligning with your future self and making decisions from that place.Here are the highlights:Cassie's Background and Rapid Transformational Therapy (1:56)Living in Your Essence vs. Operating from Personas (9:39)Balancing Personal and Professional Success (17:26)The Role of Self-Evaluation and Self-Leadership (37:05)Identifying and Shifting Unconscious Commitments (38:11)The Impact of Self-Leadership on Future Generations (49:02)Connect with Cassie:www.cassiewatts.co.ukhttps://www.instagram.com/iamcassiewatts/To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

In this episode, I'm joined by my brilliant friend and client Suman Randhawa - award-winning Sales and Messaging Consultant with three decades of sales expertise and the CCO of ATOMIC.We talked about what it really looks like to build a business without a rigid plan, and how some of the most aligned opportunities come when you allow space for belief, intuition, and community support to lead.Suman shared her story of walking away from corporate after years of playing small, how she made peace with not having a neat roadmap, and why the traditional hustle model just never fit. We talked about what helped her step into her power - from somatic support and coaching to simply being around people who saw her clearly before she saw it herself.We also covered the real stuff: early business mistakes, lessons around money, how she balances being a CCO and a founder, and what it means to run a heart-led business with structure, scale, and simplicity. This one's honest, expansive, and a reminder that you don't have to have it all figured out to grow something powerful.Here are the highlights:Suman's Journey and Belief System (3:48)Transition from Corporate to Entrepreneurship (7:18)Opportunities and Growth in Business (10:37)Writing and Publishing a Book (14:04)Balancing Personal and Professional Growth (22:09)Future Plans and Goals (22:42)Connect with Suman:www.sumanrandhawa.comhttps://www.linkedin.com/in/iamsumanrandhawa/To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

In this episode, I'm sharing the business pivot I didn't see coming and how I stayed profitable when the market shifted. I talk about what to do when your buyer cycle slows down, your offers stop converting like they used to, and panic starts creeping in. I'll walk you through how I created breathing space in my business without burning everything down, the tough decisions I made with my team, and why leaning into simplicity was key. If you're feeling overwhelmed by changes in the online space, this is your permission slip to pause, breathe, and find what's truly possible for you.Here are the highlights:Foundations for Creating Breathing Space (10:29)Business Model Adaptations (10:49)Creating Breathing Space in Business Operations (11:38)Simplifying the Offer Suite and Client Engagement (17:42)The Importance of Not Overcomplicating Business Changes (20:06)To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

Ever feel like you're constantly busy but never quite getting ahead in your business? In this episode, I'm joined by my client and hiring expert Kate Lenihan, and we're pulling back the curtain on what it really takes to make your first VA hire work. We're talking messy mistakes (yes, I've made them), how to know when you're ready, and why hiring someone isn't a magic fix unless you approach it properly. This one's for the business owners who are ready to stop doing it all and finally get the support they actually need.Highlights:(06:01) When is the right time to hire?(09:45) The hidden cost of doing it all(12:18) How hiring the wrong VA drains everything(17:55) Mistakes most business owners make when hiring(24:12) Why personality fit matters more than skills(33:45) The freedom that comes with the right hireFind out more about Kate:Kate Lenihan, founder of Rise Hire Consulting, is a hiring and delegation expert who helps overwhelmed solopreneurs step into their CEO role by hiring, training, and systemizing their first virtual assistant. With over a decade of experience in online marketing, she has worked with hundreds of small business owners - including roles with Amy Porterfield, Sue B. Zimmerman, and a leading virtual staffing agency. Her 90-day program, The Hire to Rise Roadmap, transforms overworked entrepreneurs into fully supported leaders with a trained VA, streamlined systems, and 10+ hours back each week to focus on growth.Connect with Kate: WebsiteInstagramTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

In this episode, I'm diving into the slow death of people pleasing and the powerful rebirth of real boundaries in business. I share how my old patterns of over-delivering and craving client validation drained my energy and actually hurt my work, and how everything shifted when I stopped trying to prove myself and started delivering with conviction. I'll walk you through the five-step spiral of people pleasing, how to break free from it, and four practical steps to set clear, kind boundaries without losing your generous heart. If you've ever felt resentful, exhausted, or doubted your worth despite your results, this one's for you.Here are the highlights:Client Case Study and Initial Insights (2:00)The People Pleaser Spiral of Doom (6:13)Impact of Over-Delivering and Client Perception (9:40)Building Confidence and Setting Boundaries (23:09)Practical Steps to Break the Cycle (23:26)To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

This week I'm joined by Lauren White - award-winning sexologist, certified sexological bodyworker, business mentor and host of the White Hot Business Podcast - for a raw, juicy conversation about the link between erotic intelligence and leadership. We dive into how power, pleasure, and presence in your personal life can fuel success in your business.Lauren shares how unresolved relationship dynamics can quietly drain your energy, and why deep embodiment and intimacy are key to real confidence. We also talk about her journey back to her roots and why integrating her work in sexuality with mentoring lit everything up.This one's intimate, honest, and full of insight. Here are the highlights:Lauren's Background and Philosophy (2:36)Role of a Sexologist and Trauma-Informed Approach (4:25)Connecting Sexuality and Business (11:20)Challenges and Resistance in Addressing Sexuality (22:13)Lauren's Personal Journey and Business Evolution (28:17)The Importance of Experiences and Relationships (34:59)Connect with Lauren:http://www.laurenwhite.com.au/https://www.instagram.com/laurenwhiteau/To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

Today I'm talking about running a business as a CEO with ADHD - messy, brilliant, and entirely doable. I'm going to let you in on how I've built a company around how my brain actually works, not how I think it should. I use structure, not shame. I work with my brain, not against itWe'll discuss how to be clear when managing a team - even with ADHD brain.And the real secret? Self-management.. You don't need to be perfect to lead - just willing to start and build systems that support you.Here are the highlights:Three Core Areas: Time, Team, and Self-Management (2:07)Time Management and Productivity (3:43)Team Management and Communication (11:35)Self-Management and Personal Well-being (23:13)To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

In this episode, we sat down with Alice Sheridan - abstract artist, community founder, and co-host of the much-loved Art Juice podcast. We talked about what it really takes to build a creative business with longevity, how she turned her art into a full-time career, and why it's okay to ditch the rules and do things your own way.Alice shared how she went from graphic designer to full-time artist and now leads the Connected Artists Club, a membership that supports fellow creatives to grow their practice and their business - without losing themselves in the process. We spoke about what consistency actually looks like when you're a creative, how she's built and managed her team, why she just decided to wrap her podcast after six years, and the huge value of making space for what's next, even when what you're doing is still “working.”This conversation is full of honesty, clarity, and a refreshing reminder that you don't need to follow anyone else's blueprint. You just need to back yourself. Here are the highlights:Alice's Background and Early Career (1:40)Transition from Graphic Design to Art (2:45)Building a Sustainable Art Career (5:24)Role of Social Media and Online Platforms (7:47)Challenges and Perseverance (9:50)Building a Team and Managing a Podcast (14:54)The Art of Consistency and Continuity (20:39)The Connected Artists Club and Community Building (22:57)Advice for Aspiring Artists and Entrepreneurs (27:02)Connect with Alice:www.alicesheridan.comhttps://www.instagram.com/alicesheridanstudio/To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

If you've ever felt like you're doing all the “right” things in your business but still not getting the results you want - this episode is for you. I'm pulling back the curtain on the real secret to sustainable success (spoiler: it's not your funnel, offer, or content strategy).Today, I'm diving into the mindset and identity shifts that quietly drive momentum and sales - the part of business growth that doesn't get talked about enough. We'll explore recalibration after failure, building emotional capacity, and detaching your ego from the outcome. This is the stuff that makes the difference between spinning your wheels and truly scaling. Let's get into it.Here are the highlights:The Role of Mindset in Success (2:36)The Importance of Consistency and Trust (5:35)Overcoming Failure and Building Resilience (7:38)The Role of Capacity and Emotional Resilience (14:33)Detaching Ego from Results (19:47)To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

This episode is such a good one if you've ever felt boxed in by traditional ideas of success.I sit down with business coach, author and host of the “Unstuck” podcast Libby Langley to talk about the side of business that doesn't get shared enough - what it looks like to walk away from something that's working on paper, but no longer works for you.Libby shares how she rebuilt her business in a way that feels spacious, sustainable and joyful, and how discovering she's neurodivergent helped everything finally make sense.We talk burnout, boundaries, business pivots and building something that actually feels good.If you've ever questioned whether success has to look a certain way, this one's for you.Here are the highlights:Transition to Self-Employment (2:23)Building and Scaling the Business (4:28)Challenges and Pivots in Business (8:36)Exploring Different Business Models (9:17)Authoring a Book and Starting a Podcast (14:45)Navigating Business as a Neurodivergent Individual (18:26)Balancing Business and Personal Life (29:13)Connect with Libby:https://libbylangley.comhttps://instagram.com/libbylangleyTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

In this episode, I'm joined by Leeza Robertson - international best-selling author, intuitive mentor, and deck creation expert - to explore why decks might just be the new books for soul-led entrepreneurs. Leeza shares her journey from schoolteacher to publishing powerhouse, the spiritual and strategic power of creating decks, and why she believes decks offer more impact and income than traditional books.We unpack how decks can deepen client connection, create passive income, and serve as practical spiritual tools that are easier to market and sell. Whether you're a coach, healer, or creative thinker, this episode is full of eye-opening insights on how to package your wisdom in a way that resonates - and sells.Here are the highlights:Leeza Robertson's Background and Journey (2:55)The Role of Spirituality in Leeza's Work (4:07)The Concept and Creation of Decks (8:04)The Benefits of Creating Decks Over Writing Books (12:23)Practical Considerations for Creating Decks (17:50)The Process and Time Investment of Deck Creation (23:04)Choosing the Right Route for Deck Creation (33:38)Connect with Leeza:https://www.leezarobertson.comhttps://instagram.com/theleezarobertsonTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

This week, I'm giving you a behind-the-scenes look at how we're using AI inside my business to support our evergreen systems. I'm talking candidly about what I love, what I don't, and where I think AI is adding real value (and where it's just noise).This isn't a tech-heavy episode - but I am sharing how we're using it practically and intentionally to save time without losing the soul of our content. If you've been curious about how AI fits into a human-first business, this one's for you.Here are the highlights:How AI Can Hinder Business Communication (5:01)Your Flaws Make you Human (9:56)My Custom ChatGPT (15:00)Staying Human-First in Digital Marketing Evolution (25:00)To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

In this juicy episode, I'm sharing exactly how six-figure CEOs can take a real summer break without revenue taking a hit. Whether you're already scaling or still on your way there, this is packed with gold on creating the systems, communication strategies, and evergreen funnels that make true time-off possible. I even spill on a past holiday fail that led to my best month ever (hello, £50k sunbed moment). If you're dreaming of stepping back without things falling apart, this one's for you.Here are the highlights:The Importance of Planning Ahead (2:41)Personal Story and Lessons Learned (3:42)Three Key Considerations for Summer Proofing (8:18)Communication Strategies (9:16)Systems and Processes (14:06)Funnels and Revenue (23:11)Re-Entry Planning (26:32)Learn more about The Accelerator here DM me "checklist" hereTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

If you're bringing in under 5k a month and the thought of summer slows sends you into a spin, this episode is for you. I'm breaking down four practical ways to summer-proof your business - without panic posting, hiding in the kitchen during BBQs, or burning yourself out in the name of “momentum.” From expense audits to smarter support and what I call lean luxury, this isn't about hustle - it's about creating breathing room and building a business that actually works for you. Let's make this your most relaxed and profitable summer yet.Here are the highlights:Summer Proofing Your Business for Entrepreneurs Earning Under $5K (1:40)Clearing the Decks and Auditing Outgoings (5:19)Maximising the ROI of Virtual Assistants (7:43)Securing Baseline Revenue and List Building (9:12)To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

You can have the best strategy in the world - but if your nervous system and money beliefs aren't on board, you'll keep hitting invisible ceilings. In this episode, I'm joined by mindset coach Lynsey Grace to talk about money blocks, self-sabotage, and the sneaky subconscious patterns that stop even the most ambitious women from growing their income.Lynsey is one of the UK's Leading mindset coaches that helps her female entrepreneur clients remove self doubt limitations and outdated money beliefs so that they can confidently step into their next level of audacious success and wealth.We get into belief coding, nervous system regulation, and why lottery winners losing it all isn't bad luck - it's unprocessed programming. If you've been stuck at the same income level for too long, this episode is your permission slip to stop tweaking your offers and start transforming your money story.Here are the highlights:The Role of Money Mindset in Business (3:50)Identifying and Addressing Money Stories (6:34)The Process of Working with Lynsey (7:25)Case Study: Client Success Story (9:44)The Importance of Long-Term Support (13:57)Balancing Energetic Work with Nervous System Regulation (14:50)Deciding When to Seek Support (17:29)Connect with Lynsey: www.lynseygrace.comwww.instagram.com/lynseygracecoachingTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

In this episode, I'm sharing the five simplest (and most overlooked) profit levers you can pull in your business to make more money - fast. No massive launches, no reinventing your brand, and definitely no burning it all down. Just smart, strategic tweaks to what you're already doing. Think: better conversions, higher prices, more sales from existing clients, smarter lead gen, and streamlined execution.And yep, there's a garden metaphor. Because like your lawn, your business doesn't need to be torn up and replanted every quarter - it just needs regular care. If you're ready to stop overcomplicating and start seeing actual results, this one's for you.Here are the highlights:Common Business Mistakes and Simplifying Profit (2:35)Five Profit Levers: Increasing Sales Conversions (6:58)Increasing Prices and Selling to Existing Clients (11:24)Lead Generation and Execution Efficiency (19:30)

What does it really take to turn creative passion into a sustainable, well-paid career? In this episode, I sit down with my long-time friend and multi-genre author Natali Simmonds - whose books have racked up TV deals, international publishing rights, and a serious cult following.Natali Simmonds is a multi-genre fiction author and storytelling brand consultant. She's originally from London, and now divides her time between the UK, Spain, and the Netherlands.We talk about the real path to success, why rejection is just redirection, and how Natali leveraged self-promotion, community, and smart marketing to get exactly where she is - without compromising her creativity. This one's for the writers, dreamers, and anyone ready to build a brand that actually brings in the money.Here are the highlights:Natali's Writing Journey and Current Success (1:48)Consistency and Persistence in Writing (3:52)Overcoming Rejections and Finding Success (6:01)Balancing Creativity and Marketability (7:41)The Role of Community and Self-Promotion (32:16)Challenges and Learnings in the Writing Career (32:40)The Importance of Branding and Self-Branding (33:19)Advice for Aspiring Authors (33:49)Connect with Natali:https://njsimmonds.com/https://www.instagram.com/njsimmonds_author/To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

What do the most memorable entrepreneurs, bestselling authors, and sought-after podcast guests all have in common? They've branded their process. In this episode, I'm breaking down why your unique way of thinking, creating, and solving problems is your biggest business asset - and how turning it into a recognisable framework can skyrocket your authority and sales.We're talking about how to package up your “messy genius,” create a signature method that people remember (and want to buy), and why naming your process is the fastest way to stand out in a saturated market. If you've ever struggled to explain what you do, or felt like people don't get your magic - this episode will change that.Here are the highlights:Making Your Work Unique and Incomparable (2:28)The Power of a Named Process (7:03)Steps to Brand Your Process (10:19)The Benefits of Branding Your Process (16:45)Encouragement to Take Action (18:48)To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

Let's be honest - most productivity advice wasn't written with women in mind. In this episode, I'm joined by Sophie Cliff, aka The Joyful Coach, to talk about why the usual “do more, wake up earlier, hustle harder” advice just doesn't work for everyone - and what to do instead.Sophie is a coach, author and positive psychology practitioner who has spent a decade building a successful career in sales and marketing and uses her expertise to help people flourish and thrive by finding more joy. She delivers training on all things joy and wellbeing for organisations.We unpack everything from sleep chronotypes and nervous system regulation to redefining success and building a life based on your values (not someone else's Instagram feed). Sophie shares her four productivity archetypes and how to figure out what actually works for you.If you've ever felt shame about not being able to “stick to the plan,” this episode is your permission slip to burn the old rules and start creating a version of success that feels like joy.Here are the highlights:(2:29) Sophie Cliff's Background (12:31) Intentional Living(19:19) Productivity and Biological Wiring(28:41) The Four Productivity types(32:33) Productivity Means Progress,Connect with Sophie:www.sophiecliff.comwww.instagram.com/sophiecliffhttps://open.spotify.com/episode/1hPpSIwfFOxCH3gcI514SL?si=c610ce22dd3841f8To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

What if the reason your business isn't growing has nothing to do with your offer, your audience, or even your pricing - but everything to do with how you're showing up in your messaging? In this episode, I'm breaking down the biggest messaging mistake I see entrepreneurs make - and how it quietly kills sales, client trust, and business growth.I'll walk you through why overcomplicating your message is the fastest way to lose leads, how to make sure your brand speaks directly to the right people, and the shifts that instantly boost conversions. If you're tired of posting, pitching, and still not seeing results, this episode will help you simplify, clarify, and start attracting the clients who are already looking for you.Here are the highlights:Understanding Client Needs and Messaging (4:44)Simplifying Messaging for Scalable Businesses (7:13)The Role of Authenticity and Mission in Messaging (17:43)Practical Tips for Effective Messaging (18:27)The Importance of Leading with a Mission (19:53)To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

Email isn't dead - It's one of the most profitable marketing tools you have. In this episode, I sit down with Eman Ismail.Eman is the person to call when you want to make money from your emails. As the founder and Head Email Strategist at Eman Copy Co. Eman and her small team help you take your email list from “has potential” to highly profitable. Collectively, their strategy and copy have helped generate millions of dollars for clients. We talk about the biggest misconceptions about email marketing, how to write emails that actually sell, and why unsubscribes aren't the enemy.Eman shares the strategies behind high-converting email sequences, smart segmentation, and automation - plus, how she helped me create an email funnel that led to my first £30K months. We also get into AI, list growth, and the key mistakes holding most entrepreneurs back from making real money with their emails. If you're ready to make email work for you, this episode is packed with practical insights you can start using today!Here are the highlights:(2:24) Eman's Journey and Love for Email(5:54) Common Misconceptions About Email(9:25) Frequency and Consistency in Email Marketing(15:08) AI's Role in Email Marketing(35:10) Personalisation in Email Marketing(42:58) Challenges and Opportunities in Email MarketingConnect with Eman:Eman Copy Co. WebsiteInstagram (@emancopyco)To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio