Business Growth Accelerator

Have you ever wondered how to perfect your email marketing strategy? Well, there's no one better to learn from than R.T. Custer, the man behind Vortic Watches, an expert in leveraging email marketing to its fullest potential.In this episode, we dive deep into the nitty-gritty of e-commerce and how to master the game. R.T. shares his unique approach, tips, and secrets about the art of email marketing that has propelled Vortic Watches to unprecedented success.Topics We Discussed:

Are you tired of attracting the wrong clients? Want to know how you can set yourself apart in the saturated world of content marketing? In this episode, we delve into the world of 'Content Fortresses' with our guest experts.Our experts, Lyndsay Cambridge and Martin Huntbach of Jammy Digital, break down the concept of a 'Content Fortress', a strategic approach to content marketing that attracts the right clients and repels the wrong ones. They share their insights, experiences, and methods to help you build a strong, unique brand that speaks to your ideal audience.Here are some of the topics we covered:

❓ Is your business making the most of the data it collects?In this episode, we dive into the world of data tracking and its impact on employee performance, management, and overall business growth. Our guest expert, Rob Buffington, shares valuable insights and experiences on how to effectively leverage data to make better decisions and drive your company to success.

Are you tired of blending in with the competition? Want to know how to stand out and succeed in a commoditized industry?In this episode, we dive deep into the world of innovation and marketing with Peter Mann, Founder and CEO at Oransi, who shares his unique approach to thriving in a crowded market. Discover the secrets to connecting with customers on an emotional level, outsmarting your competition, and disrupting a commoditized industry.

❓ Are you struggling to find success in your B2B business despite following conventional wisdom?

Companies do not grow in a linear way, they grow in spurts. And when a growth spurt happens, all the small issues that the company is experiencing are amplified into serious problems. In this episode, we explore the key factors that can make or break a business in today's world, and that many companies fail to address before they start growing. Our guest, Adi Vaxman, CEO of Sheba Consulting, shares her insights on the four critical areas that companies must focus on to succeed: mindset, culture, people, and information systems.

The truth is based on facts and enables conversations and arguments revolving around all subjects of life, BUT, the concept of truth, as we know it is dead, or at least dying. Truth has been challenged throughout history, from the days of Kain and Abel.  In recent years social media, and the democratization of content creation tools has put truth under more pressure, but still extensive massive truth manipulation required resources who can only be obtained by governments and large corporations.All this changed with the introduction of generative AI. Tools like:

Companies with strong leadership and a positive culture outperform companies that do not have those. BUT the path to becoming a great leader and developing a healthy culture is not clearHence why R. Michael Anderson is such a sought-after speaker. As he has developed a framework that helps business leaders develop the right mindset.He developed a 4 stage process, he calls the it Growth leadershiop path

Social media and paid search are over-saturated - organic reach is declining, and paid is becoming more expensive and less effective. At the same time, influencer marketing is booming.Why? Because if your target audience, already trusts a specific person, and that person recommends your product or service, your business benefits from the trust they already earned. Like any other marketing method, B2C has mastered it before B2B, but in the past few years, B2B brands are utilizing influencer marketing as well. In this episode we are talking with Alessandro Bogliari, the CEO and founder of the Influencer Marketing Factory. Allesandro shares practical tips, and best practices on how to get started and grow with influencer marketing.

Hi, It's Isar the host of the Business Growth Accelerator PodcastI am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content. I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover

Sometimes a simple tactic can make a big difference in results. One of those tactics is optimizing a form that enables people to promote your product/service/events etc.Jay Gibb, is the founder and CEO of Cloudsponge and they are experts in optimizing recommendation forms. while this is a really small niche, they are the global leaders in it.In this interview, Jay shares tips on how to optimize and improve your customer's ability to share recommendations for your goods or services. We also talk about the importance of transparency in communication with your clients and prospects.Connect with Jay on LinkedInHi, It's Isar the host of the Business Growth Accelerator PodcastI am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content. I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover

Your business isn't too small or unimportant for someone to spy on you. Sadly it is extremely easy to extract highly sensitive information from employees and co-workers.Such information may include anything that your competition can use in order to have an unfair advantage over you - lists of clients, contracts, your pricing, your top talent compensation packages,  budget, best marketing channels, etc.Robert Kerbeck, spent years as a business spy, before he switched sides. He claims that in a few minutes he can find out all that information about almost any company with a few simple phone calls.In this episodes he shares

Being a guest on podcasts is becoming more and more popular. Multiple CEOs and business leaders are on a constant tour as podcast guests.There are many benefits to being a guest on podcasts:1. Reach new audiences - by leveraging the following the host already created you can reach a well-targeted audience2. Become an authority in your industry3. Evangelize a unique POV4. Provide your target audience with a new lense to view the world5. Personalize the business - people want to do business with people not businessesAll of this sounds great and is achievable by being a guest on podcasts (and even more by having your own show (connect with me on LinkedIn and ask me how if you are curious).But it only works if you have a clear strategy, and it can happen much faster and more effectively if you use specific proven tactics.In this episode, we cover both the strategy and the tactics that can help you and your business make the most by being a guest on podcasts. The episode is based on a consulting session I recently gave a colleague Hi, It's Isar the host of the Business Growth Accelerator PodcastI am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content. I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover

The dream is simple - have a job you enjoy doing - meaning it plays to your strengths, have the lifestyle you want, have a perfect work-life balance, and provide as much value to others.Easier said than done...Adam Torkildson was able to achieve all of that which is truly rare. How did he do that? by following some fundamental business rules:Be willing to take risks - you need to take a leap of faith and trust your skillsYou must put in place the right systems and processes in your business, that reduce the daily effort while increasing throughput. Surround yourself with people who are the right fit for you culturally, and that are better than you in at least one aspect of the business, and who complement your skills.Create a business that provides immense value to a specific sector/niche.Adam manages 175 high authority websites (adding one per month), which total 100M visitors per month. He has a fully automated platform that allows his clients to publish content on his website, while still having all the relevant guardrails in place. In this episode, he shares how he grew his business to such a scale while working less and less, and while providing more value to his clients. Hi, It's Isar the host of the Business Growth Accelerator PodcastI am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content. I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover

Did you know that research done by Sequoia Capital (one of the largest VCs in the world) predicts that ALL COMPUTER CODE and ALL BUSINESS CONTENT will be CREATED BY Ai by the YEAR 2030. That is only 7 years away. anyone who is starting college right now, and learning any skills, is at risk of graduating 4 years from now with NO open jobs in their field. Not because of an economic downturn, but forever...Ai is tasking a bigger part in every aspect of our lives and our businesses. While until just a few years ago, only giants like Amazon, Google, IBM and Facebook benefited from the amazing advantages Ai brings, Ai driven tools are now accessible to everyone on almost every aspect of running a business.While that has been a clear trend for a few years, 2022 was a tipping point. First with the introduction or maturity of many tools, but mostly with the introduction of Chat GPT, Dall-e, Stable Difusion, and similar tools, that took the world by storm.If you have never used any Ai tools, strap in, and get ready for a hell of a ride as this episode will blow your mind. If you have been using these tools, you would still gain a lot from this episode as we are covering many use cases that are possible today using such tools.Hi, It's Isar the host of the Business Growth Accelerator PodcastI am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content. I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover

Growing a nationwide successful business is not trivial, and anyone who could do so has learned one or two things about running a business. Anthony Amunategui, is the CEO and founder of the CDO group a nationwide construction company. In this interview, he shares concepts, mindsets, and strategies he has learned along his way to success. We discuss the process and steps he uses to build a healthy and growing organization. We covered topics such as:

Defining a cohesive business strategy is not easy, but implementing it is even harder.After successfully implementing business strategy in major companies, Jim Gitney perfected the process and wrote a book about it - Strategy RealizedIn this fascinating interview, Jim shares a detailed blueprint on how to successfully implement business strategy. He developed a concept he calls the Business Hierarchy of Needs (the business parallel to Maslow's Hierarchy of needs).This is a highly practical episode with a step-by-step process you can follow, with great examples and powerful business concepts.Follow Jim Gitney on LinkedinHi, It's Isar the host of the Business Growth Accelerator PodcastI am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content. I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover

If you are selling anything (a product or a service) you need to price it. Too many companies price their products based on the competition or "market standards". The reality is there is a detailed process you need to follow when defining the price of your service or product. If you get it wrong, you may price yourself out of the game, or potentially leave money on the table. Marcos Rivera has been involved in the pricing of products and services for many years, and in the past 4 years, he has been helping other companies do it right.In this fascinating interview, he shares the process that he uses with his clients in order to help them define the most effective pricing for their product or service.It is a detailed and simple process that you can use in your business as well.Hi, It's Isar the host of the Business Growth Accelerator PodcastI am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content. I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover

Having a crystal clear positioning is essential to building authority online. When you have a clear and specific position, it helps you stand out from the competition and makes it easier for your target audience to understand what you do and how you can help them. This, in turn, helps you establish yourself as a thought leader in your industry and build trust with your audience.Here are a few reasons why having a clear positioning is important:It helps you differentiate yourself from your competitors: With so much noise and competition online, it's important to have a clear and unique position that sets you apart. This helps you stand out and helps your target audience understand what makes you different and why they should choose you over others.It helps you attract the right audience: A clear positioning helps you attract the right audience because it clearly communicates who you serve and how you can help them. This helps you attract the right people and avoids attracting those who are not a good fit for your business.It helps you build trust: When you have a clear positioning, it shows that you are an expert in your field and that you have a clear understanding of the problems and challenges your target audience faces. This helps you build trust with your audience and establish yourself as a thought leader in your industry.It helps you create consistent messaging: Having a clear positioning helps you create consistent messaging across all your marketing channels. This helps you build a strong brand and ensures that your message is always clear and consistent, which is essential for building authority and credibility.In conclusion, having a crystal clear positioning is essential to building authority online. It helps you differentiate yourself from the competition, attract the right audience, build trust, and create consistent messaging. So if you want to establish yourself as a thought leader and build a strong online presence, make sure you have a clear and specific positioning. If you want to learn the details and how to do it right, listen to this great interview with Ann Carden. Ann is a coach, and a successful serial entrepreneur who specializes in in growing authority as a lever for business growth.Connect with Ann on LinkedinHi, It's Isar the host of the Business Growth Accelerator PodcastI am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content. I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover

Happy new year!Not only 2023 just started, but also it is the 3 year anniversary of the Business Growth Accelerator podcast. This episode covers best practices on how to build and grow a successful business based on interviews I made in the past 3 years, with successful entrepreneurs, CEOS, and business experts. The episode is divided into 3 segments:

Businesses go through different stages and each stage requires a different focus in order to grow in the most effective way. But when you are in a business it is not always clear what stage you are in.Hence, in this episode, we are reviewing the different stages of growth every business goes through and highlighting what should be the focus in each stage.We are doing this with the assistance of Indus Khaitan, who uses an example of gold diggers from the gold rush, to explain the stages of business growth. It is a fun and highly educational conversation in which we will cover:

You know that developing a strong network is important to your personal and business growth, and you know that establishing yourself as a thought leader in your field can help you do that as well as achieve other business growth goal, BUT - you are not sure how to do that, and it sounds like a lot of work you do not have time for.Therefore - you need someone who can explain why it is critical to invest in these topics, and how to do so in an effective way,Nicky Billou, Is a successful entrepreneur a best-selling author and a sought-after coach, who is helping business leaders drive growth through service mentality, authority building, and effective networking.In this fascinating and highly practical episode we are going to cover:

A deep understanding of your prospects' needs and the core problems they are experiencing is key to running a successful business.In the previous episode (part I), we covered how to identify the value your clients and prospects are seeking. In this episode (part II) we will dive into how to provide value to your clients and prospects on an ongoing basis, without breaking the bank or overwhelming your team.90% of your addressable market is NOT "in market" right now. This means that if you are investing most of your marketing activities in people who are "in market" (capturing demand) you are missing out on the future 90% (generating demand).And the way to generate demand in order to have an unfair advantage over your competition in the future is to provide value to the 90% right now, so they start identifying you as the ultimate expert in your field and the go-to solution in the future. But how do you do that? this is exactly what we will cover in this episode. here are a few examples:

A deep understanding of your prospects' needs and the core problems they are experiencing is key to running a successful business, but identifying the value they seek is not easy. Hence, in this episode (and the next) we are going over how to identify what VALUE your clients and prospects are seeking using the job-to-be-done methodology. We cover the following:

Capitalism has helped more people out of poverty than any other socio-economical system in history and it created the concept of a middle class, but it has passed its optimum point, and hence, will (eventually) transition into something else. This is an unusual topic for this podcast, as it is more philosophical in nature, and it was born out of a fascinating conversation I had with the successful business leader Gabe Galvez.The conversation was so interesting that I decided to share it as an episode of the podcast. I believe every business leader should be thinking about this topic, and do what she/he can to move the world in this direction.  We discussed topics such as:

Growing sales is never easy and it is the hardest when you are in the early stages of your journey and do not have many (or any) clients, but you know others have done this successfully, and you are looking for the right framework to do it right.Shruti Kapoor, is the CEO of Wingman, a software company that helps sales organizations have a deeper understanding of their sales process, and as a result, grow sales faster and more effectively than their competition.In our conversation she is sharing:

Organic growth holds the key to a success of a business and it also serves as a great feedback mechanism, BUT, it is not easy to achieve especially in tough economic times. However, if you had the opportunity to look at hundreds of companies and invest in many, you will be able to identify patterns of how to do it right!Gabe Galvez, spent over a decade looking at investments and investing in multiple companies. He has a clear view on what makes companies successful, and what are the key aspects leadership should focus on in order to drive organic growth.He also shares what companies should focus on to raise money despite the economic downturnWe are covering:

Hi, It's Isar the host of the Business Growth Accelerator PodcastI am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content. I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover

Running a successful business is about focus. There are always going to be a million things to take care of. That is true for every business owner and manager. Successful managers and leaders know how to focus on the right things, at the right time. In this fascinating conversation, we are reviewing the F5 focus model, focusing on 5 areas of focus:

Having the right people in the right seats of the bus is one of they keys to a success of a company.  Don't take my word for it,  just read Good to Great (Jim Collins) or Traction (Gino Wickman) 

Data collection and data analysis became the backbone of every successful business. But, in the craze for more data, and the endless number of tools that are available for data collection and analysis that exist today we became addicted to QUANTITATIVE DATA:How many people visited my websiteHow many clicked on my addWhat is the monthly churn rateEtc.While qualitative data tells you what happened, it does not explain why it happened. You need to guess or assume that. Qualitative data, on the other hand, can give you the answers to why things happen, which is a lot more critical in order to guide your future strategy.This is a recorded FREE strategy session, in which we cover this critical topic. We also discuss, how to turn your audience into a community and gain a lot more benefits. If you want to participate in future FREE strategy sessions, please send me a DM on Linkedin.

How do you determine the BEST type of content for your target audience?I absolutely loved the answer Ashley Katzeff gave me during our interview:In her opinion, focusing on the few leads to satisfaction for the many. Once you identify and build relationships with your super consumers and attend to their needs, chances are they will spread the word and more people will start watching.Again, it boils down to the simple things:1. Identify your biggest fans.2. Build relationships.3. Scale.If you want to hear more of Ashley's thoughts on how to create a modern content-led community (did you know we also wrote a huge article on this? Link in the comments!), check out episode 153 of the Business Growth Accelerator Show!Here's what will be covered on the show:

Community has always been the main driving foce behind human innovation and perserverance.Don't believe me? Here are a few examples:How America got together after the Spanish Flu.How the world rebuilt after WWIIThe founding of the International Space Station.Loneliness may be on the rise but so is community and if there's one thing history has taught us, it's that when things get tough, humanity gets together and figures it out.If you want to hear more stories about community from the business world, check out my interview with David Siegel, the CEO of MeetUp on episode 151 of the Business Growth Accelerator Show!PS: And if you want to get better at making decisions as a leader, David has just written a book about the matter that is on its path to bestseller status! You can buy yourself a copy by clicking hereHere's what will be covered on the show:

There are two main ways people evaluate companies: Revenue and EBITDA.Revenue is the money generated for a certain period of time (both profits and losses included)EBITDA is an alternative for revenue that has been used widely in the past few decades to evaluate company performances.Unfortunately, both methods can prove ineffective in forecasting which company will survive and which one won't for the simple fact that neither EBITDA nor Revenue takes into account long-term play, different companies, different accounting structures, etc.So is there a third option out there? Are the two existing ways actually of any value for this new economic age that we're entering? Let's figure it out together on episode 148 of the Business Growth Accelerator Podcast!Here's what will be covered on the show:

In business, finding and getting feedback from customers as early as possible can save you a lot of time and give you a better grasp on what you should improve in your product.But the tried-and-true methods of doing that involve countless of hours of scrolling, researching and literally living on online forums.What If I told you there's a better way? A way that can turn into a flywheel that brings feedback constantly? Behold, the online community. One of the best ways to build an audience, customer base and a feedback loop for your products.If you want to learn how to build your own online community and the best platforms suited for it, check out my full interview with Community Consultant Deb Schell on episode 147 of the Business Growth Accelerator Show! Here's what Deb and I covered on the show:

Honesty is a competitive advantage.In this day and age, very few companies are honest. This can clearly be seen by the tremendous number of layoffs done by companies who preached that they were doing "fine" last year.If you can create an open loop of honest dialogue and truthfulness with your employees that never closes, you're on the path to building the greatest thing we have invented on this planet: a healthy, accountable and self-sustaining community.To learn more about the art of open and honest dialogue, listen to my full interview with Dan Fantasia, the president of Treeline on episode 146 of the B2B Community Builder Show!Here's what Dan and I covered on the show:

My whole life changed thanks to my two closest mentors: My dad and my previous boss Uri Argov.From my dad, I learned the importance of action and I applied this bias to my business. This led me to meet Uri who taught me everything I now know about building a great culture (even when the company had 100s of employees, he was still personal with everybody. He never left a call or a request unanswered and was obsessively invested in the well-being of his employees.)I'm eternally grateful for the lessons they taught me but I'm not perfect and I've also made a lot of mistakes by not following their advice all the time. If you want to learn how I dealt with the biggest mistakes and failures in my life, check out my guest appearance on the Professional Failures Podcast! Here's what we covered on the show:

To create a winning product you have to know the ins and outs of the market.Here's a 5 step framework from marketer Mike Harris on how to evaluate a marketplace: 1. What are the trends in the industry?2. Who or what is setting those trends?3. How are we reacting to these trends?4. How's the competition reacting?5. What SHOULD we do?If you want more ideas on market evaluations and marketing, check out my full interview with Mike on episode 143 of the Business Growth Accelerator Show!Here's what Mike and I covered on the podcast:

To create a winning product you have to know the ins and outs of the market.Here's a 5 step framework from marketer Mike Harris on how to evaluate a marketplace: 1. What are the trends in the industry?2. Who or what is setting those trends?3. How are we reacting to these trends?4. How's the competition reacting?5. What SHOULD we do?If you want more ideas on market evaluations and marketing, check out my full interview with Mike on episode 143 of the Business Growth Accelerator Show!Here's what Mike and I covered on the podcast:

Every business should have a podcast.Here's why:- It enables you to engage and educate your target audience like nothing else.- It's a great way to develop relationships with both clients and thought leaders you admire.But podcasting, like anything, is flawed.If you want to learn more about the pros and cons of starting a podcast as an entrepreneur, check out episode #140 of the Business Growth Accelerator Show!Here's what was covered on the show: