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Talking about money can be hard for some people, and sometimes it just takes the right question to get things rolling. Ryan goes over a few today that he thinks are worth asking. None of these questions are really about money. That's kind of the point. Sometimes the best way into a financial conversation is to start somewhere else entirely. Here's what we cover in this episode:
Tired of hearing "just post more" or "run Facebook ads"? The data on 1,000 profitable photographers says that advice is wrong. In this episode, Sarah breaks down what she found after analyzing data from over 1,000 photographers who are actually making real money — not the ones with big followings, but the ones with systems. Five patterns emerged, and almost none of them match the advice you've been given. ● Why fewer, deeper relationships beat massive followings every time ● The real reason top photographers don't compete on price — and what they sell instead ● How a 30-minute session can produce a $200 order or a $15,000 order with the same amount of effort Your camera skills aren't the bottleneck. Your business skills are. Press play and find out exactly what the top earners are doing differently. RESOURCES: Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/photographybusinessinstitute LOVE THE SHOW? Subscribe & Review on Apple Podcasts
¿Sabías que hay un animal que duerme flotando en el mar, tomado de la mano con sus amigos para no irse a la deriva!? Todo empezó con una carta misteriosa que encontramos dentro de una botella en la playa...Para ayudarnos a descifrarla, en este episodio nos acompaña Luis Cruz, de Hispanic Access Foundation y voluntario en un acuario cerca de Monterey, California, donde trabaja directamente con nutrias marinas. ¡Y tenemos a nuestra amiga cohost para ayudarnos a conocer a esta criatura del mar!Conversation Starters de Cráneo: Si pudieras formar una "balsa" tomado de la mano con tus amigos para flotar en el mar, ¿con quién te gustaría hacerlo?"But why?" podcast: Spotify / Apple Podcasts / más - EnlacesEnlaces de Cráneo⚛️ Únete a "El Club de los Curiosos"
Let's get in touch! Start the conversation here: http://thefinancialanswer.com Some of the most important retirement conversations don't start with account balances or investment returns. In this episode, Nathan explores a different way to think about financial planning by asking questions that uncover what you actually want retirement to look and feel like. Asking better questions may reveal more than a simple “Do I have enough?” ever could. Here's some of what we discuss in this episode:
Ever feel like you're working harder than ever, yet still being mistaken for "just another photographer"? The difference between an amateur and a boutique photographer isn't talent, gear, or experience. It's the way they think, serve, and run their business. In this week's Joycast, Sarah Petty breaks down the 8 habits that separate thriving boutique photographers from everyone else. These simple shifts can completely change how clients see you, what they're willing to invest, and how much joy you find in your business. • Why saying "no" to the wrong inquiries creates space for your best clients • The overlooked conversations that turn price shoppers into lifelong fans • How small details, from consultations to packaging, dramatically increase perceived value If you've been wondering what professional photographers do differently, this episode gives you a clear roadmap. Pick one idea, implement it this week, and start building the business you've been working toward. RESOURCES: Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/photographybusinessinstitute LOVE THE SHOW? Subscribe & Review on Apple Podcasts
We are all called to live on mission in our daily lives to reach those around us. No matter your sphere of influence, you have the ability to share the gospel with the people in your life, and Jesus is our ultimate example of what that looks like. Join Pastor Katie as she shares what it means to live on mission in this message titled, “Conversation Starter.” If you'd like to learn more about our church or how you can be involved, you can do so at www.thisishilltop.church
Talking about money can be hard for some people, and sometimes it just takes the right question to get things rolling. Here are a few we think are worth asking. Contact: Great Lakes Retirement Website: http://www.greatlakesretirementsolutions.com/ Call: 989-401-2949
If no one's booking at your current prices, raising them probably sounds completely backwards. But what if your prices aren't actually the problem? This week on the Joycast, Sarah Petty breaks down why underpricing can keep photographers stuck, attract the wrong clients, and quietly chip away at your confidence. You'll discover why creating more value, not charging less, is the key to building a profitable photography business. Here's a sneak peek: ● Why lowering your prices won't fix a booking problem ● How higher prices can actually increase trust and attract better-fit clients ● Why sales skills and the client experience matter more than being "affordable" If you've been wondering, "Who am I to charge more?" this episode is the reminder you need. Your time is too valuable to build a business around being the cheapest option. Press play and start seeing your pricing, and your value, differently. RESOURCES: Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/photographybusinessinstitute LOVE THE SHOW? Subscribe & Review on Apple Podcasts
Three Big Conversations: Gen Z is discovering that intuition is not the same as anxiety - 13:45 poor dead Nimrod Workman never stood a chance - 29:22 the foraging trend is more than just a recession indicator - 37:40 Song of the Week: "serena joy" - 00:46 Click here for the lyrics. Click here to watch the Conversation Starter episode on analog hobbies amongst teens. In Other News: - 47:18 People on TikTok are wondering if their boyfriends can read. A new trend involves women filming their boyfriends as they attempt to say words like "epitome," "fuchsia," or "paradigm" correctly. Pumpkin spice is over. Matcha and chai seem to be outperforming the once-beloved fall beverage. Other novelty flavors like miso-caramel, brown-butter honey and smoked butterscotch are also crowding out the once-beloved PSL, according to The Washington Post. Searches for CD players are up 96% since July, The Guardian reports. Demand for CD recordings of artists like Olivia Rodrigo, Ariana Grande, and Olivia Dean is driving the skyrocketing demand. Professional gamers, also called esports players, are dealing with injuries similar to those of assembly-line workers: hand and wrist pain, carpal tunnel syndrome, and tendonitis. A new term just dropped. A "meat proxy" is someone who shares AI-generated text with somebody without reading it—operating as the go-between for the other person and the AI system, according to Business Insider (paywall).
Gen Z is discovering that intuition is not the same as anxiety, poor dead Nimrod Workman never stood a chance, and the foraging trend is more than just a recession indicator. Song of the Week: "serena joy" Click here for the lyrics. Click here to watch the Conversation Starter episode on analog hobbies amongst teens. In Other News: People on TikTok are wondering if their boyfriends can read. A new trend involves women filming their boyfriends as they attempt to say words like "epitome," "fuchsia," or "paradigm" correctly. Pumpkin spice is over. Matcha and chai seem to be outperforming the once-beloved fall beverage. Other novelty flavors like miso-caramel, brown-butter honey and smoked butterscotch are also crowding out the once-beloved PSL, according to The Washington Post. Searches for CD players are up 96% since July, The Guardian reports. Demand for CD recordings of artists like Olivia Rodrigo, Ariana Grande, and Olivia Dean is driving the skyrocketing demand. Professional gamers, also called esports players, are dealing with injuries similar to those of assembly-line workers: hand and wrist pain, carpal tunnel syndrome, and tendonitis. A new term just dropped. A "meat proxy" is someone who shares AI-generated text with somebody without reading it—operating as the go-between for the other person and the AI system, according to Business Insider (paywall). memes about World War 3.
What happens when you say yes to something God is asking you to do that seems completely crazy? Molly's story is proof that God can use the most unexpected things to open doors, start conversations, bring hope, and point people to Jesus. What began with a backpack full of cheese balls eventually became a unique ministry that has reached people across the United States and even around the world. Molly shares how an unconventional idea became a powerful conversation starter—and how she learned that obedience matters far more than whether something looks impressive to other people. But this conversation goes far beyond cheese balls. Molly opens up about her family's journey into American Ninja Warrior, how a simple geocaching discovery changed the direction of her family's life, and how God has continued to lead her through unexpected valleys and victories. She also shares about surviving open-heart surgery and her upcoming devotional, Surrender to the Surgeon, a deeply personal collection of 90 honest, hopeful, and humorous devotionals drawn from her journey. This episode is a powerful reminder that your platform may not look like someone else's—and that's okay. God can use your story, your personality, your family, your passions, and even the things other people don't understand to accomplish His purposes. As Molly says, the heart of it all is found in 1 Corinthians 10:31: “Whatever you do, do it all for the glory of God.” In this episode, you'll hear about: How Molly's cheese-ball ministry began Why she started wearing cheese balls in public How God can use unusual ideas to start spiritual conversations The incredible story of how geocaching led her family to American Ninja Warrior Learning to recognize God's direction in the seemingly insignificant moments What obedience looks like when you don't understand the bigger picture Molly's journey through open-heart surgery Her new book, Surrender to the Surgeon Why your testimony may be your greatest platform How God can use your ordinary life for extraordinary purposes The takeaway: You don't have to have a traditional platform for God to use you. Sometimes the thing that looks the most foolish to everyone else is exactly where God wants to demonstrate His power. If God is calling you to something unexpected, don't be afraid to say yes. You never know what He might do with your obedience. Find more from Revelations Podcast hosted by Reagan Kramer: Website | Instagram | Apple Podcast | Youtube Find more on Molly Sanborn: Instagram: Instagram | Website | Book Cheeseballs for Jesus Become Part of Our Mission! Support The Revelations Podcast: Your support fuels our mission to share transformative messages of hope and faith. Click here to learn how you can contribute and be part of this growing community! This Episode is brought to you by Advanced Medicine Alternatives Get back to the active life you love through natural & regenerative musculoskeletal healing: https://www.georgekramermd.com/ Chapters: 00:00 – Introduction: When God Uses the Unexpected03:50 – The Crazy Idea Behind “Cheese Balls for Jesus”05:20 – How Cheese Balls Became a Conversation Starter for Jesus06:50 – “Whatever You Do, Do It for the Glory of God”08:05 – Following God When You Don't Know Where It's Going19:55 – The Unexpected Beginning of the Ninja Warrior Journey21:20 – A Geocache, a Ninja Gym & a God-Ordained Opportunity22:40 – From Watching Her Kids to Competing Herself26:00 – When God Turns Your Passion Into a Platform31:00 – Faith Through the Valley38:00 – Open-Heart Surgery & Trusting God Through the Unknown44:00 – What God Does With Your Testimony51:55 – “Surrender to the Surgeon”: Molly's New Book53:40 – When God Is Writing a Story Bigger Than You Imagined55:00 – What's Next: A Book, a Screenplay & More Unexpected Doors59:15 – The Power of Your Testimony01:01:00 – Prayer & Blessing Over Molly
Have you ever looked around your business and wondered if you're spending money on things that feel "professional," but aren't actually helping you grow? It's easy to believe success comes from buying more. More gear. More props. More software. But what if the biggest breakthroughs come from spending less, and spending smarter? This week, Sarah shares the five things she refuses to waste money on after selling more than $3 million in portraits over 28 years. From props and paid ads to camera upgrades and online galleries, she breaks down what she stopped buying, why it made her more profitable, and where she chooses to invest instead. • Why buying more gear won't grow your business, but better business skills will • How avoiding "expense creep" can dramatically increase your profit over time • A simple framework to decide whether any new purchase is truly worth it If you've been wondering whether your next purchase will actually move your business forward, this episode might save you thousands of dollars and years of frustration. Press play before you spend another dime. RESOURCES: Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/photographybusinessinstitute LOVE THE SHOW? Subscribe & Review on Apple Podcasts
Chloe thought she'd be an educator and when we talked about first jobs with Carly Pearce, our lines went nuts with all kinds of wild stories. Plus, if you signed up, we have your name to call at 9a and if you hear it, call us and claim your GARTH BROOKS tickets
In this episode, farmer Mike Hedge of Hedge Family Farm talks about how being Certified Naturally Grown can serve as a great conversation starter at farmer's markets. Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
“We are now competing in conversation with someone's feed.”Connecting with others requires more than knowing what to say. The signals we send through our body language, the questions we ask, and even where we position ourselves can shape how others experience a conversation. In this Quick Thinks episode of Think Fast, Talk Smart, behavioral researcher and author of Cues and Captivate, Vanessa Van Edwards joins Matt Abrahams to explore the subtle cues that make communication more engaging. She shares strategies for navigating networking events, sparking more meaningful conversations, and signaling the warmth and competence that shape charisma and connection.Takeaways:Connection starts before you speak. Visible palms, eye contact, positioning, and other nonverbal cues can signal warmth and openness, shaping how others experience an interaction from the start.Better conversations spark curiosity. Moving beyond routine small talk with engaging questions, surprising stories, and genuine enthusiasm can make interactions more memorable and meaningful.Activity:Create a conversational feed. Start a note on your phone and collect three things from your week—a surprising moment, an interesting observation, or a small win. Bring one into your next networking event or meeting as “conversational confetti” instead of defaulting to routine small talk.Printable Expanded Takeaways & ActivitiesEpisode Reference Links:Vanessa Van EdwardsVanessa's Books: Cues / CaptivateEp.301 Trust at First Sight: Create More Meaningful Connections Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedIn Chapters:(00:00) - Introduction (00:37) - Why Your Hands Matter (02:20) - Networking With Confidence (05:34) - Make Small Talk More Engaging (09:03) - The Science of Charisma (13:11) - Conclusion ********Thank you to our sponsors. These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.Strawberry.me. Get 50% off your first coaching session today at Strawberry.me/smartJoin our Think Fast Talk Smart Learning Community and become the communicator you want to be.
An audit can be much more than an assessment, it can be the beginning of a great conversation. This episode explores how providing business owners with an audit creates something tangible to discuss, encourages collaboration, and helps uncover opportunities together. I did this last summer when I was transitioning, wanted momentum, and it went better than expected. Learn all about it here.
Episode 677 Get the mortgage market numbers that matter, what they mean for your business, and one practical action you can take that day to write more loans. Sign up free at BeyondTheRateSheet.com. Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl White shares a free resource he and Owen Lee originally created for the loan officers in Carl's branch called Beyond the Rate Sheet: The Loan Officer Daily. Every weekday morning, Owen pulls together the mortgage and housing numbers loan officers need to know, including mortgage rates, purchase and refinance applications, home sales, and other important market data. Carl then breaks down what those numbers actually mean for a producing loan officer and, more importantly, what to do with them. Each quick two-minute read includes The Pulse, a snapshot of what's happening in the market, Why It Matters, Carl's practical takeaway, Today's Conversation Starter, a word-for-word conversation you can use with agents, borrowers, or your database, and Today's Production Move, one specific action you can take to help create more business. Carl also explains why knowing the numbers is only useful when you can turn that information into conversations and activities that help you write more loans. The best part? It's completely free. To get Beyond the Rate Sheet delivered straight to your inbox every weekday morning, visit BeyondTheRateSheet.com.
$1,000 a day from photography might sound like it requires more sessions, longer hours, and giving up your nights and weekends. But what if the path to more income is actually serving fewer clients? In this episode, Sarah Petty shares how she went from making about $10 per session to building a portrait business that averaged $1,000 a day across the year, while her client count went down. The shift wasn't becoming a better photographer. It was building a better system. Here's a sneak peek: How one $1,800 order replaced 24 of Sarah's old sessions Why guiding clients to the right artwork can change your income without adding more shoots The four-step boutique profit model that makes the client experience repeatable and predictable If you're tired of believing more income has to mean more clients and more hours away from the people you love, this episode will show you another way. Press play and discover what can change when your business starts working for your life. RESOURCES: Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/photographybusinessinstitute LOVE THE SHOW? Subscribe & Review on Apple Podcasts
You're marketing everywhere, but the bookings still aren't coming. The problem may not be how much you're marketing, but whether you're attracting the right people. In this episode of the Worth Every Penny Joycast, Sarah Petty breaks down the five marketing strategies boutique portrait photographers actually need, and why genuine relationships are the foundation for them all. • Why trust beats more social media posts • How partnerships and referrals put you in front of better-fit clients • Where to start when marketing feels overwhelming You don't need to do everything. You need the right strategy, done well. If you're tired of chasing inquiries that ghost you after hearing your prices, this episode will help you build marketing around connection, trust, and clients who value what you do. RESOURCES: Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/photographybusinessinstitute LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
The Best Personal Trainer Client Acquisition Strategies for InstagramEpisode 441 | How Personal Trainers Get Your First 5 Clients on Instagram Without Going ViralYou have been told to post for 60 days, build know-like-and-trust, make a freebie, and then DM 20 to 50 strangers a day until someone books a call. That model builds you a second job, not a business. In this episode I break down the three client acquisition strategies my clients and I actually use to get paid every day, the Conversation Starter, the Low Ticket Lead System, and the Webinar Low Ticket Funnel. No spam DMs, no high-pressure sales calls, no pretending to be someone's best friend so they'll ask about your program. You'll also get the customer-versus-client distinction that changes how you build your list, why free lead magnets stopped converting, and the exact ROAS targets to hit before you scale ad spend.What You'll Discover:The difference between a customer and a client, and why building an email list of buyers beats a list of freebie downloadersWhy no funnel will save a vague offer, and how to define the leveraged components of your premium programHow the Conversation Starter turns your content into inbound DMs from the 3% of your audience who are already ready to buyWhy 100 buyers will out-produce 800 free leads, and how low ticket offers convert at 8 to 10% versus roughly 2%How to build a low ticket front-end offer that offsets your ad spend from day oneThe webinar low ticket funnel to run if lower customer volume or ad spend makes you nervousThe 90-day focus rule and the front-end and back-end ROAS numbers to hit before scalingTimestamps00:00 — Three client acquisition strategies without pushy sales or spam DMs00:44 — Who I am and why I teach this02:19 — Customer vs. client: the distinction that changes your whole list strategy03:11 — Why I build an email list of low ticket buyers03:57 — The traditional model: 60 days of value, a freebie, and 50 DMs a day05:13 — Why that model breaks coaches (12 to 18 hour days, unpaid)06:55 — Before any funnel: your premium offer has to be dialed in07:51 — The trap of turning your in-person job into an online job08:36 — Defining the leveraged components of your offer11:38 — Real offer structure examples: onboarding, async check-ins, phased reviews12:41 — Specific problem, specific outcome, specific person14:27 — Strategy 1: The Conversation Starter14:42 — Why we've been indoctrinated to think selling harms people15:38 — Free is never free: time, energy, effort16:27 — When people pay, they pay attention17:15 — Six to 14 touch points and seven hours of consumption17:51 — The free dog food analogy18:19 — Energy exchange and emotional investment20:27 — The 3% of your audience who are already buyers21:55 — Conversion content that produces DMs22:15 — The four buyer questions you have to answer23:16 — Gating your old PDF and why speed to connection matters24:14 — Using a customized enrollment call as your Conversation Starter25:16 — Moving DMs to a call, and revenue in three to 14 days26:45 — Combining organic with $2 to $5 test ads27:08 — Strategy 2: The Low Ticket Lead System28:00 — The 10-minute workout example and the ascension point28:47 — How low ticket buyers offset your ad spend immediately30:03 — Front-end offer ideas: recipes, mobility, low back pain stretches31:36 — 800 leads for a VSL vs. 100 buyers for the same 10 clients31:57 — 2% conversion vs. 8 to 10% conversion32:22 — Why posting 5 to 10 times a day burns you out33:11 — 14,000 views vs. 148 views on identical posts33:36 — Strategy 3: The Webinar Low Ticket Funnel34:20 — Putting a low ticket offer on your webinar thank you page34:53 — How to set up your traffic campaign and what to optimize for35:30 — Pick two funnels and run them for 90 days35:41 — Front-end 1-2 ROAS, back-end 4-8 ROAS, unlimited ad budget36:02 — Tracking the metrics that actually matter37:43 — Join me live for Simple ScalingResources MentionedSimple Scaling (free live training) — How I turn $9 into consistent 50K months: https://ptprofitformula.com/simplescalingPT Profit Formula — https://ptprofitformula.comThe Offer Lab — the section of my client portal where coaches position their premium offer and build their Conversation StarterThe Implementation Hub — where the offer components, delivery structure, and metrics tracking liveTelegram — used for async client check-ins in a one-to-many way: https://telegram.orgReady for the Next Step?If you want the full system, offer positioning, the three funnels, and the metrics tracking that ties them together, the PT Profit Accelerator is where we build it with you. Start at ptprofitformula.com.Resources & Links MentionedWant more client leads on Instagram™? Grab lifetime access to 90- Days Done for You that Converts: https://ptprofitformula.com/content
Do you ever catch yourself thinking, "If I just had better gear, then I could finally charge what I'm worth?" It's one of the biggest lies photographers believe, and it's keeping too many talented artists stuck. The truth is, your camera isn't what's holding your business back. In this week's Worth Every Penny Joycast, Sarah Petty shares what she discovered after surveying six figure photographers in her community. The results might surprise you. Many built thriving, profitable businesses with older cameras, used lenses, and simple lighting. What set them apart wasn't expensive equipment, it was a business model built around serving clients and selling finished artwork, not digital files. Here's what you'll learn: • Why photographers are hitting six figures with surprisingly affordable gear • How a boutique business model helps you stop competing on price and start selling an unforgettable experience • Where your money should actually go if you want to build a more profitable photography business If you've been waiting to feel "ready" before raising your prices or growing your business, this episode is the mindset shift you've been needing. Press play and discover why your next breakthrough has far less to do with what's in your camera bag than you think. RESOURCES: Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/photographybusinessinstitute LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
What if getting laid off wasn't the end of your story, but the beginning of building a business no one could take away? If you've ever wondered whether you're truly "good enough" to charge premium prices, Nicole McMann's journey will remind you that confidence isn't something you're born with, it's something you build. This week on the Joycast, Baltimore photographer Nicole McMann shares how losing her nonprofit job pushed her to finally pursue the photography business she'd been putting off for years. Starting without paying clients or a portfolio, she trusted the process, landed her first family session, and walked away from her ordering appointment with a $9,568 sale and a whole new belief in herself. ● How trusting a proven process helped her overcome fear and charge premium prices with confidence ● The mindset shift that turned self-doubt into a $9,500 family portrait sale ● Why building skills no one can take away creates freedom far beyond photography If you've been waiting until you feel "ready," this conversation is the reminder you need. Your next chapter doesn't start when everything is perfect. It starts the moment you decide to believe that your work, and your future, are worth investing in. RESOURCES: Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/photographybusinessinstitute LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756