Podcasts about franchise euphoria

Lisa Druxman is a mom on a mission. She is the founder of FIT4MOM, the country's largest fitness program for moms, a noted speaker, author, podcaster and powerhouse of energy. A self proclaimed idea monkey and #momboss, Lisa is passionate about helping women get out of overwhelm and in to a life of health and happiness. A well-published author, Druxman has written on business for Entrepreneur and on motherhood for magazines such as Fit Pregnancy, Shape and more. Recognizing her entrepreneurship, Druxman has also been nominated for and received numerous honors from organizations such as the National Association of Women Business Owners for her unique and successful business. FIT4MOM offers pre and postnatal health, wellness, and fitness programs for every stage of motherhood. All of their programs were created by moms for moms to provide Strength in Motherhood®. FIT4MOM is the world's largest fitness program for moms with 2600+ locations, 1500 locations, and 310 franchise owners nationwide.   Key Takeaways: [2:22] - Lisa never had any intention of starting a business but shares how she has found herself as the CEO and founder of FIT4MOM. [3:30] - Don't name your company based on one thing, because you might grow and branch out for more. [4:32] - FIT4MOM is more than just a fitness program. The community of mothers is what sets the business apart. [5:58] - Lisa wanted other moms to have the opportunity to build their own business with her model and have an impact in their own community. [8:01] - Lisa describes some of the classes FIT4MOM offers and how they are unique to each community and franchise location. [10:12] - What does FIT4MOM help their franchisees get started and continue building their own business? [12:07] - Originally, Lisa's target franchisee was a fitness professional and mom. But that was far from the case. [14:21] - They have created franchise cohorts based on the goals and the stage of each franchise. [15:58] - The curriculum and course materials are all online and offer certifications to each franchisee to be able to teach their classes. [17:21] - Lisa has been able to build this business and become an author because she has built an incredible team. [18:53] - FIT4MOM is constantly evolving and Lisa does not foresee the future of becoming stale. [20:23] - The San Diego location has remained a corporation location and Lisa tests new things before sending them out to franchisees. [22:03] - Lisa shares special discounts for Franchise Euphoria listeners!   Mentioned in This Episode:     FIT4MOM Home Page     FIT4MOM Franchising Site

Before the trampoline park boom in the family entertainment industry, Launch Entertainment was a really new concept. Rob Arnold, CEO of Launch Entertainment joins me today to talk about the opportunities in the family entertainment industry and how they've been able to stay ahead of the trend by building a robust experience for the entire family. The family entertainment industry is expected to reach a whopping $69 billion this year and Rob knows first hand what it is like to tap into that potential. Listen to this episode of Franchise Euphoria to learn about the company, their goals, and how their mom-and-pop trampoline park idea has evolved into more than 30 franchise locations complete with a full restaurant and multiple attractions.   Key Takeaways: [3:42] - Rob and his wife have always been entrepreneurs and he shares how the idea for Launch Entertainment was developed. [6:43] - At the time in 2011, there were only about 150 parks like this in the country. [8:31] - Their personal experience in 2011 took place in a location that was off the beaten path and they imagined what it would be like in a busier area. [10:52] - Rob knew what he wanted but couldn't find an existing model. [12:40] - He knew the potential and took the step to learn about franchising before he even opened the first location. [14:17] - Rob describes the experience of the grand opening of the first location and how impactful it was on the business. [15:58] - The first location was a retail location having taken over part of an old Sports Authority. [17:50] - In the beginning, the food was not good quality and they improved overall to a full restaurant included inside. [20:26] - Opening a second location is exciting but spotlights areas of improvement. [23:05] - With the opening of the second location, they kept the first space the same and improved the second one with more games and party rooms. [24:41] - What happens when a new location doesn't have a successful launch? [26:10] - Knowing they wanted to franchise, they started the franchise process early on with the first franchisee opening up a location within a year of the first location. [27:43] - They started with franchised locations with friends and families. This allowed them to test processes and systems with honest feedback. [29:26] - The popularity of trampoline parks blew up across the United States and Launch Entertainment branched out into different attractions. [31:08] - With more attractions catering to the whole family, it created more opportunities to make more money. [34:33] - Rob lists the other attractions they added to make the experience more robust. [39:01] - There are a lot of perks to opening a franchise with Launch Entertainment. [42:17] - When you build something, build a strong brand with a robust operational marketing system to support the growth that lies ahead.   Mentioned in This Episode: Launch Trampoline Park Website Franchise with Launch Entertainment

For many franchises, the goal is to expand. Depending on the business model, ideal locations, and finding the right people, this can be done quickly or it could be a slower process. But the most important thing is that there is a plan for business expansion and tactics in place to see the right results. Chuck Pistor, President and CEO of Miracle Method talks about just that in today's episode of Franchise Euphoria. Miracle Method is the nation's largest home improvement franchise and has been around since 1977. Starting out with a few locations in California, now Miracle Method has 165 locations with over 40% of sites breaking a million dollars in sales yearly. In today's discussion, Chuck explains how Miracle Method works, what they do, who they serve, and how they are implementing growth tactics to reach their expansion goal in 2023.   Key Takeaways: [2:39] - Chuck shares his own background and how he wound up as CEO of Miracle Method. [5:04] - He began as a consumer but eventually bought Miracle Method in 1996. At that time, it was already a franchise with about 20 locations. [6:38] - After 40 years, the company still uses the same bonding agent and is a coveted formula. [8:22] - Over the years, the technology has expanded to allow the company to offer more than just bathtub renovation. [10:49] - When Chuck transitioned into this role without a background in franchising, he learned a lot and decided to connect the franchisees together for collaboration. [12:22] - Chuck took the opportunity to get to know the franchisees and learn from them. He also opened a franchise to experience what he didn't know. [15:16] - What does Chuck look for in franchisees? [16:21] - The Covid-19 pandemic impacted this particular franchise and industry differently than others. [17:30] - What does Miracle Method do to repair and restore? [19:39] - 2023 is an expansion year for Miracle Method with the goal of adding 12 or more locations across the US. [20:50] - There are two different models: the man in the van model and the manager model. [23:54] - When it comes to expansion, Miracle Method's strategy is to find the right people. [25:45] - Going to their website, you can see examples of Miracle Method's work. [26:51] - Commercial work is also something Miracle Method does.   Mentioned in This Episode: Miracle Method Website Franchise Website

The Franchise Disclosure Document (FDD) can be very informative, and sometimes very disheartening. Franchise Attorney Josh Brown shares HOW to read the FDD, and what to watch out for! Franchise Consultant Kim Daly (The Daly Coach) interviews franchise attorney Josh Brown, host of the Franchise Euphoria podcast, to share some findings in an FDD that might set off some red flags. ▶️ Subscribe to The Daly Coach YouTube channel at http://kimdaly.tv My Franchise Consultant services are totally free to you. Let's chat! ✉️ Email me directly at inquire@kimdaly.tv #franchising #franchise #franchiseconsultant #franchiseopportunity #businesscoach #mindsetcoach #becomeyourownboss #bossup #beyourownboss #entrepreneurship #createwealth #buildalegacy #investmentopportunity #careertransition #homeservices #smartinvestment #fdd #franchisedisclosuredocument #franchiseattorney

Josh Skolnick is a serial entrepreneur who began a successful landscaping business in his youth. In 2008, he founded Monster Tree Service and grew it into a multi-million-dollar franchise with over 200 territories across the U.S. before selling it to Authority Brands in 2020. In 2018, Skolnick took over Redbox+, a patented combination portable toilet and dumpster rental service turning it into a nationally recognized brand with over 240 territories, but his drive didn’t stop there. On his most recent endeavor, Skolnick joined with two other franchising leaders to create the service-based parent company Horse Power Brands, which acquired and operates Mighty Dog Roofing.   Zachery Beutler began his career in franchising as a young, ambitious franchisee with Nebraska-based Complete Nutrition, later becoming a multi-unit franchisee of Color World Housepainting, Inc. He went on to take up a variety of roles in franchise development with 5 different brands and as Chief Development Officer of Redbox+. As one of the highest performers in franchise development, Beutler has gained a wealth of knowledge on building brands and businesses. He is also co-owner of Beutler Beef, a company that provides high quality beef, and most recently co-founded Horse Power Brands.   Key Takeaways: [0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model. [0:59] Josh introduces today’s guests, Josh Skolnick and Zachery Beutler, the co-founders of Horse Power Brands. [3:16] Josh welcomes Josh and Zach to Franchise Euphoria. [3:59] Josh and Zach share about their professional history and what led them to their present partnership. [9:40] The partnership between Josh and Zach is very well-balanced since Josh has an extensive background as a franchisor and Zach as a franchisee. [14:55] Zach shares the top three things he learned as a franchisee that he has used to create a better experience for the franchisees of Horse Power Brands. [20:53] Josh shares the importance of making data-driven decisions and being proactive about building out your strategy in order to grow properly. [29:28] Horse Power Brands focuses on acquiring corporate run, owner/operator businesses that are considering franchising. [36:59] Horse Power Brands expects to roll out their next brands within the next 6-12 months. [47:09] If you want to learn more about Horse Power Brands, visit their website listed below. [47:37] Thanks for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.   Mentioned in This Episode: josh@indyfranchiselaw.com www.indyfranchiselaw.com www.horsepowerbrands.com www.mightydogroofing.com  

Brittany Driscoll is the co-founder and CEO of Squeeze. In 2017, Brittany, who was vice president of marketing at Drybar at the time, was tapped to turn Squeeze into a reality by stepping into the role of CEO by spearheading the launch of the brand and the opening of the first location in Los Angeles.   Key Takeaways: [0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model. [0:59] Josh introduces today’s guest, Brittany Driscoll, the Co-Founder of Squeeze Massage. [2:41] Josh welcomes Brittany to Franchise Euphoria. [3:01] Brittany shares about her entrepreneurial background and what led her to develop the Squeeze concept. [10:35] Brittany discusses how her experience at DryBar primed her for creating Squeeze. [16:36] Josh and Brittany discuss the pros of starting your business with franchising in mind. [24:42] Brittany explains what the ideal footprint for a Squeeze location is like and who their ideal franchisee partner is. [29:40] The Squeeze team follows a well-mapped recruiting playbook to find their massage therapists and train them to their brand standards. [31:09] Brittany shares what the impact of COVID-19 was on Squeeze’s business operations. [35:49] Brittany discusses her hopes for the future of Squeeze and how they’re progressing their franchise efforts. [37:03] If you want to learn more about Squeeze Massage, visit their website listed below. [38:26] Thanks for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.   Mentioned in This Episode: josh@indyfranchiselaw.com www.indyfranchiselaw.com https://www.squeezemassage.com/ https://www.squeezemassage.com/franchising www.Facebook.com/squeezemassage www.Twitter.com/squeezemassage www.Instagram.com/squeeze https://www.linkedin.com/company/squeeze-massage

Yianni Kosmides is the CEO and co-founder of Apola Greek Grill, an Authentic Greek Grill based in California that is taking the US by storm with its truly authentic Greek gyro. Their work has been featured on Yahoo Finance, US News, Food Service Exchange and on TV’s ‘This is LA’ among other publications.   Key Takeaways:  [0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model. [0:49] Josh introduces today’s interview guest, Yianni Kosmides, the CEO and co-founder of Apola Greek Grill. [2:24] Josh welcomes Yianni to Franchise Euphoria. [3:10] Yianni shares what inspired his family to open Apola Greek Grill. [7:10] Growing up, Yianni’s father acquired several restaurants across a variety of cuisine types, but the Apola was the first Greek concept in his family’s history. [11:10] Yianni gives an overview of the various food offerings that Apola features on their menu. [17:49] Apola has a variety of restaurant layouts including some traditional restaurant locations some drive through only locations. [22:43] Yianni shares the pros and cons of going into business with a family member. [26:05] Yianni explains what the transition from restaurant owner-operator for franchise owner is like. [31:33] Josh and Yianni debate where the ideal location for your first franchised location should be. [39:21] Yianni shares about the community partnerships Apola establishes with each new location they open. [41:32] If you want to learn more about Apola Greek Grill, you can visit their website listed below. [42:20] Thanks for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.   Mentioned in This Episode: josh@indyfranchiselaw.com www.franchiseeuphoria.com www.indyfranchiselaw.com https://www.eatapola.com

Franchise Euphoria is kicking off the first of several mini-series where we take a deep dive into a specific aspect of franchise. This miniseries focuses on what it takes to create a franchise system that not only grows but lasts. The first two parts of this miniseries concentrates on proven viability for your franchise system. This is the third and final episode of the series focusing on scalability, and Josh is featuring an interview with Jim Donnelly, the CEO of the Restore franchise system which was recently ranked 113th on the Prestigious Inc 5000 list as one of the fastest growing companies in the US.   Key Takeaways:  [0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model. [0:49] Josh introduces today’s interview guest, Jim Donnelly, the CEO of the Restore franchise system. [3:38] Josh welcomes Jim to Franchise Euphoria.  [5:18] Jim shares about his prior experience in tech industries and how he was able to successfully exit those endeavors. [6:24] Jim explains what his expectations were at the outset of franchising Restore and what his inspiration behind the business concept was. [10:26] For Jim, he realized that Restore had the potential to grow to a national scale once they started franchising and seeing success from expansion into really diverse locations. [15:02] Drawing on the data from previous locations, Jim and his business partners were able to target key markets for expansion. [21:29] While the idea of growing “just fast enough” seems like a difficult goal to achieve, Jim and his team has always done their best to stay just ahead of the curve. [22:03] At the time the interview was conducted, Restore had sold over 600 locations that are in development to open within the next four years. [27:48] Jim explains what the impact of working in a well-built out business has been like from the perspective of a business leader. [33:52] Josh and Jim discuss the impact of prioritizing your health by utilizing business concepts like Restore. [37:41] Jim makes the point that during the pandemic, society has been ultra-cognizant of people’s health, but he suggests taking that same energy for prevention and applying it to other common illnesses as well like cancer and diabetes. [41:19] Jim lays out his best advice for individuals looking to franchise their business. [43:27] If you want to learn more about Restore, you can visit www.Restore.com. [44:20] Josh recaps the interviews that have been covered in this series focusing on The Enduring Franchise System. [46:32] Thanks for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.    Mentioned in This Episode:  josh@indyfranchiselaw.com  www.franchiseeuphoria.com  www.indyfranchiselaw.com  www.Restore.com https://indyfranchiselaw.com/podcast/the-enduring-franchise-system-proving-viability-with-marketability-featuring-jamie-izaks-of-all-points-pr/ https://indyfranchiselaw.com/podcast/the-enduring-franchise-system-proving-viability-with-data-and-analysis-featuring-tom-britt-of-towne-post-network/

Franchise Euphoria is kicking off the first of several mini-series where we take a deep dive into a specific aspect of franchise. This miniseries focuses on what it takes to create a franchise system that not only grows but lasts. The first part of the miniseries concentrates on proven viability for your franchise system. This is the second episode of the series where and Josh is featuring an interview with Jamie Izaks, President and Co-Founder All Points PR, a PR company based in Chicago that focuses works specifically with emerging and growing franchisors.   Key Takeaways:  [0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model. [0:49] Josh introduces today’s interview guest, Jamie Izaks, the President and Co-Founder of All Points PR.  [1:58] Josh welcomes Jamie to Franchise Euphoria.  [3:26] Jamie explains some of the methods All Points PR uses to position franchisors to get the best lead flow for their franchise systems. [6:48] All Points PR utilizes a mix of PR mediums to help their franchisor clients. [9:46] Jamie touches on some of the mistakes franchisors make in terms of creating effective branding and marketing campaigns. [13:46] Josh and Jamie debate how and where franchisors should target their marketing campaigns for growth strategies. [17:51] Jamie discusses how PR companies provide support to franchisors who are experiencing rapid growth at the outset and how they help them keep up with the demand. [24:24] Jamie explains how franchisors can set themselves up for healthier growth by holding back their number of locations towards the beginning of franchising. [29:42] Josh and Jamie discuss the significance and importance of being one of the first franchisees in a system. [31:03] Jamie discusses when it makes sense for a franchisor client to get in touch with a PR company. [32:50] If you want to learn more about AllPoints PR, you can visit their website listed below. [34:37] The next part of the DAMS acronym for a provably viable system is scalability which we will cover in next week’s episode. [35:04] Thanks for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.    Mentioned in This Episode:  josh@indyfranchiselaw.com  www.franchiseeuphoria.com  www.indyfranchiselaw.com  https://indyfranchiselaw.com/podcast/growing-franchise-quality-pr-jamie-izaks/ https://indyfranchiselaw.com/podcast/working-challenges-franchising-quickly-ryan-junk-cyclebar/ www.AllPointsPR.com

Franchise Euphoria is kicking off the first of several mini-series where we take a deep dive into a specific aspect of franchise. This miniseries focuses on what it takes to create a franchise system that not only grows but lasts. The first part of the miniseries concentrates on proven viability for your franchise system. For this first episode, Josh is featuring an interview with Tom Britt, the founder and CEO of the Towne Post Network franchise system, who shares his insight on the importance of gathering and analyzing data in your franchise system.   Key Takeaways:  [0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model. [0:49] This episode marks the start of a miniseries called The Enduring Franchise System, which will be broken into a four-part mini-series, the first of which focusing on what it means to have a provably viable franchise system. [1:56] Within that Provably Viable mini-series, Josh is featuring a series of interviews, the first of which is with Tom Britt who shared with Josh his experience surrounding the data and analytics within his own franchise system. [6:03] Josh introduces today’s interview guest, Tom Britt, the founder and CEO of Towne Post Network.  [7:01] Josh welcomes Tom to Franchise Euphoria.  [9:30] Tom shares about his background in data analysis which got its start in the late 90s. [12:38] Josh and Tom discuss why it’s important to rely on data rather than your feeling when making business decisions.   [14:12] In regard to your website, Tom emphasizes the importance of figuring out how people are landing on your site. [21:19] Tom discusses how they used data to set the foundation when he franchised Towne Post Network. [26:52] Tom explains what it took for him to get comfortable enough with the data he had gathered to decide he was ready to franchise his business. [30:12] Josh adds that the mark of a good franchise system is showing the ongoing value of being part of a system to their franchisees, and he believes one of the best ways to do this is to provide your franchisees with information that shows them how they can improve upon their business. [33:11] Tom highlights the benefits of free statistics provided by social media channels to business such as Instagram. [38:27] Josh and Tom discuss some of the tools you can use to help you manage your various social media accounts and collect data within them. [41:28] Tom explains the importance of using technology and CRM systems to manage your franchise, especially when you’ve just franchised your business. [47:44] Tom and Josh debate the importance of reach vs. engagement with your consumers. [50:20] Tom speculates on what the future of data collection looks like. [53:44] If you want to learn more about Towne Post Network, you can visit their websites listed below. [55:08] There is no substitute for having a really clear vision of what comprises your business, which is why data is so important. [55:33] The next part of the DAMS acronym for a provably viable system is marketability which we will cover in next week’s episode. [56:15] Thanks for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.    Mentioned in This Episode:  josh@indyfranchiselaw.com  www.franchiseeuphoria.com  www.indyfranchiselaw.com  https://indyfranchiselaw.com/podcast/transitioning-from-licensing-to-franchising-with-tom-britt-of-towne-post-network/ www.townepost.com www.franchising.townepost.com

With Franchise Euphoria’s upcoming series: How to Build an Enduring and Long-Lasting Franchise, Josh thought it was fitting to call back to one of the podcast’s episodes from 2020 that features an interview with Tim Vogel, the CEO of Scenthound, a wellness-focused, membership-based dog grooming business that is focused on preventive care for dogs. Focusing on Skin, Coat, Ears, Nails and Teeth, Scenthound sets themselves apart by giving dogs the quality care they need. As of the episode’s original air date, there were four locations open and operating in South Florida and 14 units in various stages of development.   Key Takeaways:  [0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model. [0:49] Josh introduces today’s callback episode: Vetting Your System Before You Franchise with Tim Voegel of Scenthound which was originally published on July 14, 2020. [2:18] Josh introduces the interview guest, Tim Vogel, the CEO of Scenthound.  [3:29] Josh welcomes Tim to Franchise Euphoria.  [3:56] Tim shares about the Scenthound concept and what led him to found the concept.  [7:18] Tim highlights the different business demands between his previous ride share business and Scenthound.  [11:16] Eventually Scenthound simplified their business model to offer only one type of dog haircut, which was a pivotal moment in the future of the business.  [15:21] After recognizing that many consumers considered caring for their dog as an errand, they started putting their locations in shopping centers to help them combine their errands.  [17:11] Tim shares what gave him the confidence to launch Scenthound as a franchise.  [18:42] A year and a quarter into franchising, Scenthound has twenty-five locations.  [19:08] Tim explains why the ideal Scenthound franchisee is a multi-unit operator.  [21:32] Despite the uncertainty surrounding the pandemic, in May 2020 Scenthound had their most profitable month ever.  [24:35] If you want to learn more about Scenthound, visit their website listed below.  [25:01] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.    Mentioned in This Episode:  josh@franchiseeuphoria.com  www.franchiseeuphoria.com  www.indyfranchiselaw.com  https://www.scenthoundfranchise.com/   https://www.facebook.com/ClubScenthound/   https://www.linkedin.com/company/scenthound-franchise/  https://indyfranchiselaw.com/podcast/vetting-your-system-before-you-franchise-with-tim-vogel-of-scenthound/  

With Franchise Euphoria’s upcoming series: How to Build an Enduring and Long-Lasting Franchise, Josh thought it was fitting to call back to one of the podcast’s archived episodes from 2018 that features an interview with Rick Cesari, a brand guru and pioneer in brand-response advertising, who came on Franchise Euphoria to highlight best practices in building your brand identity.   Rick Cesari has been a pioneer in Brand Response advertising since the early 1990s. He helped create the concept of 'sell while you brand' and has been the force behind the creation of many of today's top consumer brands such as, The Juiceman, Sonicare, The Breadman, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others. Rick has helped take companies like GoPro from start-up to over a billion dollars in sales in just a few short years. He is the author of "Buy Now, Creative Marketing that gets Customers to Respond to You and Your Marketing," and his book, “Building Billion Dollar Brands,” debuted in Summer 2018 just after this interview was originally published.   Key Takeaways:  [0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model. [0:49] Josh introduces today’s callback episode: Building Your Brand with Rick Cesari. [2:54] Josh welcomes Rick to Franchise Euphoria. [3:56] Rick has worked with several big-name companies, but they were not as large as they are today when Rick began working with them and using direct to consumer marketing. [5:12] Rick’s experience with DTC marketing started with his passion for health and nutrition where he conducted a live “infomercial” where there was a live audience listening to their presentation on juice; by the end of the 90-minute presentation, the audience was more than ready to buy. [7:24] His experience has shown that it is most effective to focus on the benefits of the product to the end user that you are trying to market to. [9:52] The difference between brand advertising and brand response is that there’s always some type of offer where you’re asking people to respond. You have to put out a promotion that gives them a reason to respond. [11:24] These concepts can be applied to service-based products as well, not just physical products. You can do this through authentic testimonials of happy customers. [18:20] There are some marketing basics Rick likes to implement such as starting and ending each ad with a brand logo. Also, advertising giveaways can help drive people towards your products. [20:17] Tactics for reaching and targeting consumers has changed somewhat over the years. While you can still reach a mass-audience through DTC marketing, there are many mediums that are cheaper and effective to reach directly to consumers. [22:45] The key to building any brand is finding your unique selling proposition and pushing it toward your audience. [24:04] Offering a very liberal money-back guarantee to get someone to try your product or service is a great way to grab the attention of your consumers. [26:12] The priority and lifeblood of any business is sales. Focusing on how you can get sales in the door will build your brand as your business is growing. [29:24] Most of your company’s branding happens after the sale which is formed based on the customer experience. [30:14] Rick’s book “Building Billion Dollar Brands” is coming out on August 1, which covers many of the topics discussed in today’s interview. [31:39] Now, Rick still works on “fun,” hands-on projects with companies to build their brand, but mostly focuses his time on writing and speaking about brand building. [34:57] Thanks for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.   Mentioned in This Episode: josh@indyfranchiselaw.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.rickcesari.com Building Billion Dollar Brands (Rick’s book on Amazon) indyfranchiselaw.com/podcast/building-brand-rick-cesari

With Franchise Euphoria’s upcoming series: How to Build an Enduring and Long-Lasting Franchise, Josh thought it was fitting to call back to one of the podcast’s recent episodes that touches on how to pivot your in-person discovery day events to a virtual setting in an interview with Scott Schubiger of LunchboxWax.   Scott Schubiger has been on all sides of the franchising industry with roles at the franchisor, franchisee and private equity investor level. In his most recent role, Scott leads franchise development work for LunchboxWax.    As COVID-19 hit, the brand had to get creative if they wanted to continue their momentum on the development side and Scott implemented virtual discovery days and informative, monthly webinars. These virtual presentations are led by Scott and the FD team, showcasing the franchise opportunity to prospected franchisees. The brand has successfully put on two of these already, with a third one slotted for July. As a result, LunchboxWax has already signed more than five multi-unit deals in new markets for the brand.    Key Takeaways:  [0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model. [0:49] Josh introduces today’s callback episode: Conducting a Virtual Discovery Day with Scott Schubiger of LunchboxWax.  [2:05] Josh welcomes Scott to Franchise Euphoria.  [2:29] Scott shares about the milestones in his career and what led him to the opportunity with LunchboxWax.  [6:43] Scott discusses what the impact of COVID-19 was like for LunchboxWax.  [9:12] The founder of LunchboxWax came up with the name due to a customer who would always come in to get waxed during her lunch break.  [11:35] Josh comments on how often he sees the brick and mortar franchise locations of various systems with way too much square footage.  [15:50] With many of their franchisees being signed on for multiple units, Scott discusses how LunchboxWax has been managing the production schedule in conjunction with the pandemic.  [18:48] Scott believes that LunchboxWax strikes the right balance of leading as the franchisor but also implementing ideas from their franchisees.  [20:45] Scott reflects on what his experience has been like in his role as VP of Franchise Development.  [22:12] If you want to learn more about LunchboxWax, visit their website listed below.  [22:50] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.      Mentioned in This Episode:  josh@indyfranchiselaw.com  www.indyfranchiselaw.com  https://www.lunchboxwax.com  www.lunchboxfranchise.com  https://www.linkedin.com/company/lunchbox-a-waxing-salon-/   

With Franchise Euphoria’s upcoming series: How to Build an Enduring and Long-Lasting Franchise, Josh thought it was fitting to call back to one of the podcast’s recent episodes that touches on what it takes to franchise a business that featured an interview with Roger Martin of RockBox Fitness.   Roger Martin is the Co-Founder and Chief Commercial Offers of the industry-leading group fitness studio, RockBox Fitness. This concept changes lives, and he believes that changing lives is the best feeling in the world. Prior to co-founding RockBox Fitness, Roger worked in the pharmaceutical industry and most recently served as President for a leading contract manufacturer organization.    Key Takeaways:  [0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model. [1:29] Josh introduces today’s guest, Roger Martin, the co-founder and Chief Commercial Officer of Rock Box Fitness.  [2:23] Josh welcomes Roger to Franchise Euphoria.  [3:02] Roger shares how he went from a career in the pharmaceutical industry to co-founding Rock Box Fitness.  [9:43] Roger walks through the timeline of what turning Rock Box Fitness into a franchise was like.  [12:46] From day one, Roger and his partner always intended to franchise Rock Box Fitness and focused on making sure their model was scalable.  [15:41] For Roger, what differentiates Rock Box from their competitors is their unique product offering but also their attention to building a community-focused environment.  [18:58] While the Rock Box offers a monthly membership, Roger believes the better membership for both the franchisees and the customers is an annual membership.  [21:07] Roger shares how Rock Box has been dealing with COVID-19.  [25:36] Roger addresses what the experience has been like for certain franchise locations that were heavily affected by the pandemic.  [28:34] If you want to learn more about Rock Box Fitness, visit their website listed below.  [30:40] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.    Mentioned in This Episode:  josh@franchiseeuphoria.com  www.franchiseeuphoria.com  www.indyfranchiselaw.com  https://www.rockboxfitness.com/   https://www.facebook.com/RockBoxFitnessFranchise/   https://www.instagram.com/rockbox_fitness/   https://www.youtube.com/channel/UCp_waI--_-cX4M8KAd7axSw 

Mark Setterington is a restauranteur, entrepreneur, and co-founder of growing franchise Island Fin Poke. After working in the restaurant industry for 36 years and overseeing 10 restaurants throughout Las Vegas and Los Angeles, Mark decided to launch Island Fin Poke to bring guests high-quality poke in an immersive tropical environment. His first location opened in Orlando, and over the past three years Mark has expanded the brand to new cities across the country. By the end of the year, Island Fin Poke will have 14 restaurants open and has signed agreements for at least 20 more units.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Mark Setterington, the co-founder of Island Fin Poke. [2:09] Josh welcomes Mark to Franchise Euphoria. [2:30] Mark shares about his 36 years in the franchising industry. [4:51] Josh and Mark discuss the value failures can have in business. [7:34] Mark paints the picture of what visiting an Island Fin Poke is like and what differentiates them from their competitors. [9:21] Initially, the plan was only to open a couple Island Fin Poke restaurants, but after opening in March 2017, they were franchising by the end of 2018. [11:16] The idea of franchising came about when a development company reached out to them. [15:08] Mark shares how his role has changed over the years from owner operator to franchisor. [18:03] Mark discusses what the impact of COVID-19 has been on Island Fin Poke. [20:24] If you want to learn more about Island Fin Poke, visit their website listed below. [21:14] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.   Mentioned in This Episode: josh@franchiseeuphoria.com www.indyfranchiselaw.com https://www.islandfinpoke.com/ https://www.linkedin.com/company/island-fin-poke-company/

Mike Cline is Vice President of Franchise Development at Alliance Franchise Brands. Alliance Franchise Brands LLC and its subsidiary, KK Printing Canada ULC, are the franchisors of approximately 600 locations in North America operating the company’s brands: Allegra Marketing Print Mail, Image360, Signs Now, Signs By Tomorrow, KKP, Insty-Prints, American Speedy Printing Centers and RSVP. Independently owned and operated franchises provide national, regional and local businesses and organizations with a one-stop resource for technologically advanced solutions for their printing, marketing and graphics communications.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Mike Cline, the VP of Franchise Development for Alliance Franchise Brands. [2:14] Josh welcomes Mike to Franchise Euphoria. [2:38] Mike began his career with Alliance Franchise Brands in 2004 when he took on an opportunity with one of Alliance’s brands, Signs By Tomorrow. [5:28] Mike addresses his thoughts on the status of the printing industry and some of the common misnomers that surround it. [9:12] Mike discusses who the ideal franchisee candidate is for Alliance and what a potential candidate can expect when they sign on. [13:15] Mike shares about the various support systems Alliance has in place for their franchisees. [16:18] Mike talks about what the impact of COVID has been on Alliance’s brands. [19:47] In Mike’s opinion, a good franchisor’s second level of support includes being proactive. [22:44] With 600 North American locations, Alliance Franchise Brands is still looking to expand across the US and Canada. [24:05] If you want to learn more about Alliance Franchise Brands, visit their website listed below. [25:00] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.   Mentioned in This Episode: josh@franchiseeuphoria.com www.indyfranchiselaw.com https://alliancefranchisebrands.com

Our guest today is Mark Stubler, founder of the Joe Homebuyer franchise, a real estate investing franchise that provides the blueprint to purchasing deeply discounted properties and helping homeowners out of a challenging situation.  After quickly growing his business into a multi-million dollar venture, he is now on a mission to help others do the same. His innovative approach to sales, negotiations and closing deals has been the foundation of his success and now he wants to share his blueprint so that others can also achieve financial independence.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Mark Stubler, the founder of Joe Homebuyer Franchise. [1:55] Josh welcomes Mark to Franchise Euphoria. [2:23] Mark shares about his past experiences and how he came to found Joe Homebuyer Franchise. [6:12] Mark discusses what makes the real estate industry such a successful endeavor. [9:42] In Mark’s opinion, what separates Joe Homebuyer from their competitors is their personal touch. [12:40] The ideal Joe Homebuyer franchisee is someone who has past business or sales experience. [16:06] Mark and Josh discuss the importance of providing ongoing value to franchisees. [18:52] Mark shares how Joe Homebuyer has been impacted by the pandemic. [21:32] Just after one year from when they started franchising, Joe Homebuyer has 15 locations. [23:02] If you want to learn more about Joe Homebuyer, visit their website listed below. [25:35] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.   Mentioned in This Episode: josh@franchiseeuphoria.com www.indyfranchiselaw.com https://joehomebuyer.com/ https://www.linkedin.com/in/mark-stubler-a201b56b/  

Neil Newcomb is a nearly 30-year veteran of the franchise industry and the CEO of Kelly’s Roast Beef Franchising. He started his franchise career with McAlister's Deli, which was founded by the Newcomb family and where he spent 15 years on both the franchisor and franchisee side of the business. In 2008, he joined Brixx Wood Fired Pizza and served as head of franchising for the brand until 2019.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Neil Newcomb, the CEO of Kelly’s Roast Beef. [2:30] Josh welcomes Neil to Franchise Euphoria. [2:50] Neil shares an overview of his family’s history in franchising which ultimately led to a career in various franchise systems. [4:29] Neil touches on what makes Kelly’s so iconic to the Boston area and how he got connected with them. [7:03] Neil describes the look and feel of a Kelly’s Roast Beef restaurant location and mentions how and why they are transitioning that theme. [11:35] In Neil’s opinion, COVID has helped them refocus their business model and make various improvements. [13:54] Neil explains who the ideal Kelly’s franchisee is and what qualities they should possess. [16:24] Neil lists what he believes the qualities of a good franchisor are. [17:43] Going into 2021, Kelly expects that there will be a lot of empty restaurant spaces coming into the marketplace that will be filled midway through the year. [20:31] If you want to learn more about Kelly’s Roast Beef, visit their website listed below. [21:29] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.   Mentioned in This Episode: josh@franchiseeuphoria.com www.indyfranchiselaw.com https://kellysroastbeeffranchise.com/ https://www.facebook.com/KellysRoastBeefInc

Joey Cioffi is a veteran restaurateur with over 10 years of experience in the industry. He is the founder and CEO of The Salad House, a rapidly expanding salad franchise concept based in New Jersey that is currently seeking new partners throughout New Jersey, Connecticut, New York, and Pennsylvania.   Jerry Eicke is the Director of Franchise Development and co-owner of The Salad House. Eicke has over 10 years of experience in franchising, and owns The Salad House’s Westfield location, in addition to several other franchise ventures. He is an experienced entrepreneur with nearly 20 years of experience in the finance and business development fields, and his knowledge has been key to the growth of The Salad House franchise.      Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guests, Joey Cioffi and Jerry Eicke, who are part of the franchisor team for The Salad House. [2:51] Josh welcomes Joey and Jerry to Franchise Euphoria. [3:33] Joey tells the story of how The Salad House came to be a franchise system. [7:08] Jerry explains what led him to join The Salad House team. [11:03] Josh reflects on the components that go into being a restaurant franchisor. [16:15] In Josh’s opinion, to have a successful restaurant franchise, you have to marry the concept of excellent service with a solid business model. [20:16] Jerry discusses the importance of maintaining a balance in your franchisor team. [23:08] Jerry shares the areas they are targeting for the growth of The Salad House. [24:12] In Jerry’s opinion, a multi-unit franchisee is ideal for The Salad House, but ultimately, they want to surround themselves with good people. [26:33] Joey and Jerry discuss the impact of COVID on The Salad House and what they did to navigate the pandemic. [32:05] Joey and Jerry share their favorite items on The Salad House menu. [35:09] If you want to learn more about The Salad House, visit their website listed below. [36:16] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.   Mentioned in This Episode: josh@franchiseeuphoria.com www.indyfranchiselaw.com https://www.thesaladhouse.com/ https://www.instagram.com/thesaladhouse/ https://twitter.com/createyoursalad?lang=en

Isaac Vaisberg was 22 years old when he launched Sasquatch Strength, an education-based fitness concept dedicated to teaching its members about long term training while creating a community for those looking to improve their health. Today, the Seattle-based chain has four gyms in the Seattle metro area and is expanding its national footprint via franchising.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Isaac Vaisberg, the founder and CEO of Sasquatch Strength. [2:00] Josh welcomes Isaac to Franchise Euphoria. [2:42] Prior to launching Sasquatch Strength, Isaac began his career in the legal field. [3:48] Isaac shares how the idea of education lays the foundation of the Sasquatch Strength philosophy. [7:28] Isaac explains how they guide their clients through a periodized training program. [8:23] Isaac paints the picture of what the experience of visiting a Sasquatch Strength location is like. [11:54] The pandemic proved to be a very emotional time for Sasquatch Strength, and they were able to stay open due to the immense support of their community. [16:08] Isaac discusses what the biggest changes for him were when transitioning from operating his locations to becoming a franchisor. [21:11] Sasquatch Strength has partnered with several companies that allow them to project their expansion to well-calculated locations. [22:28] If you want to learn more about Sasquatch Strength, visit their websites listed below. [23:10] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.   Mentioned in This Episode: josh@franchiseeuphoria.com www.indyfranchiselaw.com https://sasquatchstrength.com/ https://www.facebook.com/sasquatchstrength https://www.instagram.com/sasquatchstrength/

Career entrepreneur and cancer survivor Zak Omar is the owner and CEO of Atomic Wings. He has plans for both international and domestic growth with the New York City-based Buffalo wing chain. Omar’s story is so much more than Buffalo wings. He gets his business chops from his father, an Afghani refugee who started a Wall Street mobile food business before food trucks were popular. Inspired by his dad’s hustle and success, Omar became a multi-unit Dunkin’ franchisee alongside his brother, Ray. The pair then chose to invest in Atomic Wings in 2013. The company's founder was so impressed by Omar that he turned the company over to him. That same year, Omar’s father passed away and Omar was diagnosed with leukemia. Rather than slow down, Omar used his diagnosis as inspiration to grow his business. Today, the brand has 11 locations open for business in New York and Maryland. There are an additional 16 locations set to open in the near future, including abroad in Abu Dhabi and Southeast Asia and in the U.S. in Nevada and Arizona.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Zak Omar. [2:20] Josh welcomes Zak to Franchise Euphoria. [2:56] Zak shares about his past franchise experience and what led him to purchase Atomic Wings from the original founder. [4:56] Zak discusses how some of the other franchise brands he is involved with have changed over the years. [7:25] Since Zak’s involvement with Atomic Wings, they have grown from two to eleven brick-and-mortar locations. [8:16] Zak shares about what the experience of visiting an Atomic Wings location is like and describes some of their product offerings. [10:58] Atomic Wings recently rolled out their new chicken sandwich that can be prepared with any of their wing sauce flavors. [13:49] Zak touches on how COVID-19 has affected Atomic Wings, especially with many of their locations being in New York City. [16:26] Zak reflects on some of the lessons he’s learned throughout the pandemic and how he’s changed the way he runs the Atomic Wings franchise system. [19:28] In Zak’s opinion, the biggest challenge in franchising is finding the right people to join your team. [22:12] Josh and Zak discuss the pros and cons of using third party delivery services. [24:36] If you want to learn more about Atomic Wings, visit their website listed below. [25:05] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.   Mentioned in This Episode: josh@franchiseeuphoria.com www.indyfranchiselaw.com https://www.atomicwings.com/

Scott Talley is the Founder of the Network in Action franchise system. Scott believes building relationships and connecting with likeminded business owners is the foundation of a successful networking group and felt there was a disconnect. Combining the building blocks of LinkedIn and a traditional group, Scott streamlined the innovative use of technology for group members to network and pass referrals virtually. With Network in Action, Scott has created a culture where positive actions are validated and members can rely on technology to represent their business, allowing them to focus solely on building relationships.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Scott Talley, the Founder of the Network in Action franchise system. [2:22] Josh welcomes Scott to Franchise Euphoria. [2:50] Scott shares about his background and how he came to found Network in Action. [6:30] In Network in Action’s first five years in franchising, they have closed on 60 locations in sixteen states. [8:44] The franchise owner determines where Network in Action’s monthly meetings take place, but they are typically in the private room at a steakhouse or nice restaurant. [10:57] Josh and Scott discuss the best and most effective practices for using traditional networking and networking sites like LinkedIn. [13:48] Scott explains the difference between mastermind programs and networking. [16:59] Scott describes what qualities make up the ideal franchisee for Network in Action. [20:11] If you want to learn more about Network in Action, visit their websites listed below. [21:05] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.   Mentioned in This Episode: josh@franchiseeuphoria.com www.indyfranchiselaw.com www.networkinaction.com www.franchise.networkinaction.com https://www.linkedin.com/in/scott-talley-96201521

As the CEO of Lapels Dry Cleaning, Dubois has more than 20 years in the franchise industry, the last near 15 years with Lapels. Under his leadership, Lapels Dry Cleaning has been ranked in Entrepreneur’s 26th Annual “Franchise 500” as well as that publication’s “Top 50 New Franchises”. Dubois was also named “Franchisor of the Year” by the New England Franchise Association (NEFA). He earned this honor based on his key role in the franchise’s growth, commitment to the environment through its greener dry cleaning processes, its outreach to recruit veterans and its efforts in the community.   Kevin is also the co-author of Entrepreneurial Insanity in the Dry Cleaning Business, a book he co-wrote with Roger McManus. Currently, he oversees the long-term strategic direction of the company which includes equipment advancements, technology advancements and the consolidation of a major brand in the dry cleaning industry.     Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Kevin DuBois, the CEO of Lapels Dry Cleaning. [2:08] Josh welcomes Kevin to Franchise Euphoria. [2:24] Kevin shares how he first began his career in the franchising industry when he was just 18 years old. [5:42] In Kevin’s opinion, hotel franchises have some of the best models for franchisees. [8:16] After his venture in hotels, Kevin met the owner of the dry cleaning company he ended up partnering with to found Lapels. [11:53] What Kevin has found with the franchise growth Lapels has seen is that they are attracting a specific type of franchisees. [13:49] When Lapels began franchising, they started in the New England area, but now they are located across the US. [15:16] Kevin shares what led him to co-author his book Entrepreneurial Insanity in the Dry Cleaning Business. [17:53] Kevin sheds light on how dry cleaning franchises have evolved over the years and how we are seeing more environmentally friendly practices. [21:39] Kevin comments on how Lapels has been affected by COVID-19 and gives insight on what he thinks the future of the industry looks like. [23:01] If you want to learn more about Lapels Dry Cleaning, visit their website listed below. [24:19] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.   Mentioned in This Episode: josh@franchiseeuphoria.com www.indyfranchiselaw.com www.mylapels.com www.LapelsFranchise.com Amazon Link for Kevin’s Book, Entrepreneurial Insanity in the Dry Cleaning Business

Jeff Dudan is the CEO of Dudan Partners. Dudan Partners focuses on empowering early stage entrepreneurs in the franchise industry. Jeff helps others find freedom through entrepreneurship, and believes franchising is a great avenue for people to do this. In January of 2019, Jeff sold AdvantaClean Systems, a company he founded in 1994 and built to a national franchise brand with over 230 locations in 37 states. Additionally, Jeff recently published his book “Discernment: The Business Athlete’s Regimen for a Great Life Through Better Decisions,” which shows entrepreneurs how to develop their discernment to choose the path most likely to get them where they want to go.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Jeff Dudan, the CEO of Dudan Partners. [2:18] Josh welcomes Jeff to Franchise Euphoria. [2:52] Jeff self-identifies as a franchisor and gives an overview of the various franchising endeavors he’s been involved with over the years. [4:41] Josh and Jeff discuss the ins and outs of one of Jeff’s franchising endeavors: Mowbot. [9:58] Jeff shares how he came up with the idea for AdvantaClean and what ultimately led him to sell all of the company’s locations. [12:57] Jeff discusses how entrepreneurs can plan for the future while also being flexible and ready for innovation. [15:36] Jeff decided to write his new book “Discernment: The Business Athlete’s Regimen for a Great Life Through Better Decisions,” to create a model of decision making based on the experiences he’s had in his life. [22:02] Jeff’s number one piece of advice for the emerging franchisor is not to undervalue the benefit of a mentorship. [23:52] If you want to learn more about Jeff and his book, visit one of his websites listed below. [24:56] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.   Mentioned in This Episode: josh@franchiseeuphoria.com www.indyfranchiselaw.com https://www.linkedin.com/in/jeffdudan/ https://www.facebook.com/JeffDudanCEO/ https://twitter.com/jeff_dudan?lang=en https://www.instagram.com/jeffdudan/ jeff@dudan.me

Roger Martin is the Co-Founder and Managing Member of the industry-leading group fitness studio, RockBox Fitness. This concept changes lives, and he believes that changing lives is the best feeling in the world. Prior to co-founding RockBox Fitness, Roger worked in the pharmaceutical industry and most recently served as President for a leading contract manufacturer organization.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Roger Martin, the co-founder and Chief Commercial Officer of RockBox Fitness. [1:53] Josh welcomes Roger to Franchise Euphoria. [2:32] Roger shares how he went from a career in the pharmaceutical industry to co-founding RockBox Fitness. [9:13] Roger walks through the timeline of what turning RockBox Fitness into a franchise was like. [12:16] From day one, Roger and his partner always intended to franchise RockBox Fitness and focused on making sure their model was scalable. [15:11] For Roger, what differentiates RockBox from their competitors is their unique product offering but also their attention to building a community-focused environment. [18:28] While the RockBox offers a monthly membership, Roger believes the better membership for both the franchisees and the customers is an annual membership. [20:37] Roger shares how RockBox has been dealing with COVID-19. [25:06] Roger addresses what the experience has been like for certain franchise locations that were heavily affected by the pandemic. [28:04] If you want to learn more about RockBox Fitness, visit their website listed below. [30:20] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com https://www.rockboxfitness.com/ https://www.facebook.com/RockBoxFitnessFranchise/ https://www.instagram.com/rockbox_fitness/ https://www.youtube.com/channel/UCp_waI--_-cX4M8KAd7axSw

Brynson Smith is the Director of Franchise Sales for UBreakiFix. Brynson is a sales and franchise consultant with a strong background in helping entrepreneurs break into the world of franchising, as well as helping established franchise owners diversify their portfolio. His most recent venture is working as the Director of Franchise Sales for uBreakiFix, an electronic device repair franchise.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Brynson Smith, the Director of Franchise Sales for UBreakiFix. [2:19] Josh welcomes Brynson to Franchise Euphoria. [2:34] Back in 2015, Josh hosted UBreakiFix’s VP of Franchise Development on Franchise Euphoria. [4:01] Brynson shares how UBreakiFix manages their rapid franchise expansion. [6:51] The ideal layout of a UBreakiFix location is between 700 – 1400 square feet. [8:23] Brynson discusses how and why they are focusing on partnering with companies to access better business opportunities. [15:28] Josh and Brynson analyze how virtual opportunities have come into play during the pandemic and the general effectiveness and desirability of these events. [18:05] Brynson shares the ideal characteristics of  UBreakiFix franchisee. [20:21] In respect to COVID, Brynson shares what his vision of the future for UBreakiFix is. [22:01] Brynson explains what the involvement of the UBreakiFix franchise team is with their franchisees from signing the FDD to opening the store. [23:32] If you want to learn more about UBreakiFix, visit their website listed below. [23:49] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com https://franchiseeuphoria.com/captivate-podcast/setting-intentions-franchise/ https://www.ubreakifix.com/ https://www.facebook.com/ubreakifix https://twitter.com/ubreakifix https://www.instagram.com/ubreakifix/ https://www.youtube.com/user/ubreakifixco

Daniel DeLeon is the President and CEO of the Grumpy’s Restaurant franchise system. Daniel has owned and operated multiple franchise concepts in the restaurant industry and has grown six local and diverse businesses from the ground up. After a successful career as a multi-unit franchisee for various restaurant concepts and large franchisor representative, Daniel developed and launched Grumpy’s as a franchise opportunity.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Daniel DeLeon, the President and CEO of Grumpy’s Restaurant. [1:56] Josh welcomes Daniel to Franchise Euphoria. [2:23] Daniel shares about the history of Grumpy’s and what led him to purchase the franchise system three years ago. [3:42] Daniel reflects on the aspects of being a franchisee that he liked and disliked during the earlier parts of his career history. [6:45] Daniel walks the listeners through what the experience of visiting a Grumpy’s Restaurant location is like. [8:35] Daniel’s go-to meal at Grumpy’s is the Grumpy’s Big Breakfast, which comes with eggs any way you like them, bacon, hash browns, pancakes, and a coffee. [11:23] Daniel discusses some of the challenges Grumpy’s has faced during COVID-19 and how they’ve pushed through. [15:21] Josh shares that he can tell a lot about a restaurant based on the service and quality of packaging he receives for takeout orders. [17:14] Daniel describes who the ideal Grumpy’s franchisee candidate is. [21:52] Daniel shares some advice for anyone who is considering turning their business into a franchise. [23:22] If you want to learn more about Grumpy’s Restaurant, visit their website listed below. [23:40] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com https://www.grumpysrestaurantco.com/ https://www.grumpysfranchise.com/ https://www.facebook.com/grumpysrestaurantco/ https://www.instagram.com/grumpysrestaurant/

Scott Schubiger has been on all sides of the franchising industry with roles at the franchisor, franchisee and private equity investor level. In his most recent role, Scott leads franchise development work for LunchboxWax.   As COVID-19 hit, the brand had to get creative if they wanted to continue their momentum on the development side and Scott implemented virtual discovery days and informative, monthly webinars. These virtual presentations are led by Scott and the FD team, showcasing the franchise opportunity to prospected franchisees. The brand has successfully put on two of these already, with a third one slotted for July. As a result, LunchboxWax has already signed more than five multi-unit deals in new markets for the brand.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Scott Schubiger, the Vice President of Franchise Development at LunchboxWax. [2:37] Josh welcomes Scott to Franchise Euphoria. [3:04] Scott shares about the milestones in his career and what led him to the opportunity with LunchboxWax. [7:14] Scott discusses what the impact of COVID-19 was like for LunchboxWax. [9:47] The founder of LunchboxWax came up with the name due to a customer who would always come in to get waxed during her lunch break. [12:10] Josh comments on how often he sees the brick and mortar franchise locations of various systems with way too much square footage. [15:25] With many of their franchisees being signed on for multiple units, Scott discusses how LunchboxWax has been managing the production schedule in conjunction with the pandemic. [19:22] Scott believes that LunchboxWax strikes the right balance of leading as the franchisor but also implementing ideas from their franchisees. [21:20] Scott reflects on what his experience has been like in his role as VP of Franchise Development. [22:47] If you want to learn more about LunchboxWax, visit their website listed below. [23:24] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com https://www.lunchboxwax.com www.lunchboxfranchise.com https://www.linkedin.com/company/lunchbox-a-waxing-salon-/

Careyann Golliver is known as America’s Franchise Matchmaker™. Her passion began from helping grow her local family handyman business to the top-rated national franchise in the industry. The company became so successful that in 2019 it was acquired by the largest retailer-owned hardware group in the world – Ace Hardware Corporation.   With thousands of franchise concepts out there today, Careyann knows firsthand how overwhelming and confusing it can be to go at it alone. With the assistance of Careyann and Franchise Logic as your franchise guide, she has mastered a process that not only helps people find their perfect franchise match but allows for abundant possibilities. After working with thousands of happy business owners she has found 3 consistent critical success factors for everyone: Passion, Process, and abundant Possibilities. Careyann has decades of experience leading people through a successful franchise pre-qualification and matching process. She takes great pride in helping candidates across the nation find the businesses of their dreams.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Careyann Golliver, America’s Franchise Matchmaker. [2:23] Josh welcomes Careyann to Franchise Euphoria. [3:00] Careyann shares about her own foray in business ownership and how she was led to the franchising. [7:46] Now dubbed America’s Franchise Matchmaker, Careyann tells how she first became interested in helping people find the right franchise opportunities. [10:58] Careyann believes one of the qualities that makes her stand out from other franchise consultants is the personal experience she delivers. [13:02] Careyann shares some of the factors she looks for when helping a client determine what the best next step for them is. [16:29] While Careyann’s is independently owned and operated, she is under the umbrella of FranChoice, which is one of the largest franchise consultant groups. [19:31] Careyann is about 90% on client satisfaction for her matchmaking, and often finds that people are good at making the right choice for their needs. [22:09] In Careyann’s opinion, franchising is not an industry but a methodology on conducting a business. [25:14] Josh and Careyann agree that it’s not necessarily about what is the hottest franchise, but rather what is the hottest franchise for you. [29:01] Josh shares why it is important to separate passion and business when purchasing a franchise. [30:43] If you want to learn more about Careyann, visit her website listed below. [32:49] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.franchise-logic.com linkedin.com/in/careyanngolliver

Larry Perkins, Chief Executive Officer of SierraConstellation Partners, has more than 18 years of management consulting and advisory experience with companies undergoing transition. Larry has enhanced business performance for numerous companies on projects ranging from interim management, profit improvement and working capital management to strategic planning and transaction execution. Larry is the author of the Amazon bestseller, Don’t Be A Stranger, where he explores the secrets of strategic relationship building. He provides personal advice on how to create luck in business by offering techniques that can ultimately help readers develop their own enriching community.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Larry Perkins, the founder and CEO of SierraConstellation Partners, LLC. [1:47] Josh welcomes Larry to Franchise Euphoria. [2:10] Larry explains what type of services SierraConstellation Partners offers and what led him to founding the concept. [3:37] The ideal candidate for the services at SierraConstellation Partners would be a business owner who is having business troubles. [7:13] In Larry’s opinion, bankruptcy can be a very powerful in the right situation. [8:50] Larry’s recent book, Don’t Be A Stranger, aims to help entrepreneurs establish strategic business relationships. [13:07] The way SierraConstellation Partners earns a profit is through a fee structure system, which is why they have to be strategic in which clients they take on. [14:30] Something Larry believes separates their business from their competitors is the quality of their team. [15:46] If you want to learn more about SierraConstellation Partners, visit their website listed below. [18:35] With COVID on the rise, Larry believes that more stimulus money may be coming in for business owners, however, they should operate under the assumption that no additional support is coming. [21:18] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts. Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.SierraConstellation.com www.dontbeastrangerbook.com https://www.instagram.com/sierraconstellation/?hl=en https://www.facebook.com/SierraConstellationPartners/ https://twitter.com/SCPartnersLLC https://www.linkedin.com/company/sierra-constellation-partners-llc-

Kim Daly is one of America’s Top Franchise Consultants who has helped thousands of people explore franchise opportunities. For over 20 years, she has traveled the country as a keynote speaker and business break out leader and has hosted her own live events educating, motivating and inspiring Americans to the dream of small business ownership through the proven systems of a franchise.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Kim Daly, the creator and host of The Daly Show. [1:58] Josh welcomes Kim to Franchise Euphoria. [4:05] Kim weighs in on finding the “why” with potential franchisees is one of the most crucial components to dissect prior to buying a franchise. [7:14] In Kim’s opinion, there is a large number of misconceptions surrounding franchising that she has spent years debunking. [12:49] Josh shares how important it is to vet the long-term value of the franchisor throughout the duration of your franchise ownership prior to purchasing. [16:29] Kim shares why potential franchisees should focus on personal development rather than business development at the outset. [19:39] The concept of building wealth through franchising can seem daunting, but Kim helps her clients identify systems that have wealth building opportunities, such as expansion or the opportunity to manage their business hands off while continuing to work in a daytime job. [22:59] Despite COVID-19, Josh shares how franchising has stayed relatively consistent and Kim discusses why this is the perfect time to franchise. [28:05] Kim shares what she believes is the crucial first step to anyone considering buying a franchise. [31:49] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com kim@thedalycoach.com www.thedalycoach.com www.Linkedin.com/dalykim www.facebook.com/createwealththrufranchising www.youtube.com/KimDalyFranchiseConsultant

Andrew Alfano is the CEO of Retro Fitness, a leader in the high-value, low price fitness space with more than 140 gyms open or under development in 15 states. Alfano joined Retro Fitness this past May with over 25 years of experience in the retail, hospitality, and restaurant industries to mature and drive the growth of the brand across the US. Alfano currently sits on the Board of Fellows for the Culinary Institute of America, and previously sat on the Board of Directors for Make-a-Wish South Florida and United Way, NYC Board of Fellows.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Andrew Alfano, the CEO of Retro Fitness. [2:07] Josh welcomes Andrew to Franchise Euphoria. [2:34] Andrew shares about how his background in food service led him to a career in franchising. [8:05] Retro Fitness currently has 140 units either open or in development. [10:31] Andrew explains that Retro Fitness is part of the “high value, low price” fitness industry. [14:09] Retro Fitness emphasizes the importance of establishing and maintaining a relationship with their clients, especially during the pandemic. [16:23] Andrew explains who the two types of ideal Retro Fitness franchisees are. [20:20] Andrew shares what the importance of focusing on thoughtful franchise growth is and how a franchise system can stay focused on this goal. [25:13] Andrew discusses the impact of COVID-19 on Retro Fitness and how they’ve been managing the challenges associated with it. [29:55] In Andrew’s opinion, the fitness industry is in a far better position to provide a safe experience than some officials have been suggesting. [35:18] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com

Tra Williams has sat at the helm of two international franchise brands and is a sought-after consultant specializing in startup culture, entrepreneurship, and economic development. He has published or been quoted in more than 50 articles featured in Bloomberg, Forbes, Financial Markets World, as well as dozens of other print and online publications. Tra speaks and writes about how to reverse the decline of American entrepreneurship. He is on a mission: To Rescue 1 Million Entrepreneurs from Traditional Employment. Please visit www.TraWilliams.com for more information.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Tra Williams, a speaker and author specializing in entrepreneurship. [2:16] Josh welcomes Tra to Franchise Euphoria. [3:19] Tra shares how he stumbled into franchising in his early 20s and what led him to his opportunities today. [7:24] Tra gives his perspective on the impact and consequences of COVID-19 specifically with entrepreneurs. [12:32] Josh recounts how once he experienced entrepreneurship, he felt like it would be very difficult to go back to just being an employee. [15:12] Tra explains a few methods to help new entrepreneurs overcome the barriers, both mental and physical, that come with transitioning from an employee to an entrepreneur. [20:18] Tra runs through the habits of average Americans in which common resources are deployed and wasted. [22:28] Tra explains the difference between destroying your life and deconstructing it to make room for something more meaningful. [23:33] In Tra’s opinion, the best first actionable step into entrepreneurship is to set small, attainable goals to build momentum. [25:09] If you want to learn more about Tra or his new book, Boss Brain, visit his website listed below. [26:34] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.TraWilliams.com www.twitter.com/@Tra_Williams www.facebook.com/TraWilliamsCFE

Tim Vogel is the CEO of Scenthound, a wellness-focused, membership-based dog grooming business that is focused on preventive care for dogs. Focusing on Skin, Coat, Ears, Nails and Teeth, Scenthound sets themselves apart by giving dogs the quality care they need. Today, there are four locations open and operating in South Florida and 14 units in various stages of development.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Tim Vogel, the CEO of Scenthound. [2:09] Josh welcomes Tim to Franchise Euphoria. [2:36] Tim shares about the Scenthound concept and what led him to found the concept. [6:58] Tim highlights the different business demands between his previous ride share business and Scenthound. [10:56] Eventually Scenthound simplified their business model to offer only one type of dog haircut, which was a pivotal moment in the future of the business. [14:01] After recognizing that many consumers considered caring for their dog as an errand, they started putting their locations in shopping centers to help them combine their errands. [15:51] Tim shares what gave him the confidence to launch Scenthound as a franchise. [17:22] A year and a quarter into franchising, Scenthound has twenty-five locations. [18:48] Tim explains why the ideal Scenthound franchisee is a multi-unit operator. [20:12] Despite the uncertainty surrounding the pandemic, in May 2020 Scenthound had their most profitable month ever. [23:15] If you want to learn more about Scenthound, visit their website listed below. [23:41] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com https://www.scenthoundfranchise.com/ https://www.facebook.com/ClubScenthound/ https://www.linkedin.com/company/scenthound-franchise/

Kelly Roddy took his position as the CEO of Saladworks in August of 2019 with more than 30 years of industry experience. With a strong brand foundation and management team, Kelly is focused on rapid growth and franchisee profitability. Kelly most recently served as President of Schlotzsky’s where he repositioned the brand from a sandwich deli chain to a high quality eatery with more than twice the average unit volumes in sales. Prior to Schlotzsky’s, Kelly was Director of Retail Operations and Director of Sales and Marketing at HEB. He was also the Executive Director at Scholastic and worked for over 10 years in various positions at Walmart. Kelly is an alumni of Stephen F. Austin State University. He has had his finger on the pulse of consumer satisfaction for decades and he will use that knowledge, coupled with his keen understanding of the franchising industry to spur success at Saladworks by increasing unit revenue alongside franchise expansion.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Kelly Roddy, the CEO of Saladworks. [2:04] Josh welcomes Kelly to Franchise Euphoria. [2:36] Kelly opens the interview with his account of how Saladworks has fared amidst COVID-19. [7:21] Josh and Kelly break down some of the additional funding that was offered to restaurants from the National Restaurant Association. [9:04] Saladworks has spent the last couple of years updating and remodeling their units. [11:57] Kelly recognizes that the restaurant customer of today is the millennial and gen z consumer, and he feels that their concept really resonates with those types of individuals. [16:14] Kelly paints the picture of what it’s like to visit a Saladworks location. [18:26] Who is the ideal Saladworks franchisee? [21:46] While there is a big demand for Saladworks in the northeast, they are looking to expand across the entire country. [22:49] Despite the challenges of the pandemic, Saladworks has hosted two highly attended discovery day events during the past couple months for potential franchisees. [25:18] If you want to learn more about Saladworks, visit their website listed below. [26:05] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.saladworks.com www.fivesforlives.com www.Instagram.com/saladworks

Hansel Lynn is the Founder and CEO of The Coder School. Prior to founding Hansel has worked at various high tech companies ranging from Nuance Communications (the people behind Siri) and Accenture (the people behind 100 hour work weeks), and graduated from WashU in St. Louis with a Comp Sci degree. He’s fluent in Cantonese, can fake it with Mandarin, and is an avid endurance athlete, having finished ultra-running’s premier event, the Western States 100 miler, and a recent Ironman to boot. Hansel currently lives in Palo Alto with his uber-supportive wife Lisa and three awesome kids.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Hansel Lynn, the Founder and CEO of The Coder School. [2:14] Josh welcomes Hansel to Franchise Euphoria. [2:47] Hansel shares how he and his business partner, Wayne, came up with the concept for The Coder School about five years ago. [5:02] Prior to founding The Coder School, he worked previously as a School of Rock franchisee which was his first exposure in the franchising industry. [6:03] Hansel walks through the process of the services offered at The Coder School and touches on how this has been modified due to COVID-19. [8:55] In the beginning, Hansel and Wayne were doing a lot of the coaching for their classes, but they found that the key has been ensuring your staff has very disparate skills. [11:49] Prior to the outbreak of coronavirus, Hansel’s philosophy had been structured around an in-person experience. However, after rolling out a virtual experience due to government shutdowns, he’s found it works better than expected and plans to use a hybrid approach going forward. [15:57] When they first started franchising The Coder School, they took a very organic approach to spreading the word about the franchise and invested less than $1,000 in social marketing. [18:25] The biggest quality The Coder School looks for in their franchisees is passion. [21:22] The Coder School is currently developing some premade content to supplement their typical services. [22:58] If you want to learn more about The Coder School, visit their website listed below. [23:48] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com https://www.thecoderschool.com/franchising/ https://www.facebook.com/thecoderschool/ www.instagram.com/thecoderschoolusa

Nicole Di Pietro joined Jeremiah’s Italian Ice in 2016 as Vice President, to assist in positioning the company for growth. She has been instrumental in developing the company’s Core Values, Mission and Vision, along with the current infrastructure. Nicole boasts 25+ years in the hospitality industry with her foundations at Tijuana Flats in 1995 where she spent nearly 20 years climbing the ranks within the organization. Nicole holds a Bachelor of Science in Organizational Communication and a Master of Business Administration degree from the University of Central Florida.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Nicole Di Pietro, the Vice President at Jeremiah’s Italian Ice franchise system. [2:20] Josh welcomes Nicole to Franchise Euphoria. [2:40] Nicole opens the interview with sharing about her experience in the hospitality industry which leads to the opportunity with Jeremiah’s. [8:18] When Nicole first met Jeremy, Jeremiah’s had 17 locations. [10:01] Nicole shares that Jeremy had always intended to franchise the business, but he recognized that he needed to tighten up the systems prior to starting that venture. [11:30] Nicole describes what the experience of visiting a Jeremiah’s location is like. [14:16] The typical Jeremiah’s location is a walkup or walkup and drive thru building. They have used some locations that were previously a Checkers/Rallys. [16:58] Jeremiah’s is looking for franchisee partners that personify their values and culture. [18:37] Nicole talks about the struggles Jeremiah’s faced with the outbreak of COVID-19. [21:37] Nicole shares what markets Jeremiah’s is looking into for expansion. [23:11] If you want to learn more about Jeremiah’s Italian Ice, visit their website listed below. [23:36] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com https://jeremiahsfranchise.com/ www.instagram.com/Jeremiahsice www.facebook.com/JeremiahIce

John Kutac brings a plethora of experience to his role as President at The Whimsy Cookie Company. Previously Kutac served as President for Growler USA including 10 years with Romano’s Macaroni Grill, owned by Brinker International, where he worked his way up to Managing Partner. There he assisted in growing the brand to over 200 locations. Following his time with Brinker International, Kutac held leadership roles at Western Capital Partners and Clear Choice Dental Implants before taking on the role of Chief Operating Officer of WellBiz Brands, Inc., one of the world’s largest wellness organizations.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, John Kutac, the president of The Whimsy Cookie Company. [2:12] Josh welcomes John to Franchise Euphoria. [2:37] John walks through his extensive history in franchising and describes how he came into the opportunity with Whimsy Cookie. [4:06] John describes how Whimsy Cookie went from an in-home operation to a franchise system. [7:04] All of the current Whimsy Cookie locations are currently fully built out locations with big kitchens, but John believes moving forward, a “hub and spoke” model might be more efficient for future locations. [9:47] John shares how COVID-19 has affected the Whimsy Cookie locations. [14:15] John describes what the experience of visiting a Whimsy Cookie store location is like. [17:44] The ideal Whimsy Cookie franchisee is someone who is first and foremost passionate, but they are now targeting franchisees who will develop larger territories. [19:43] In John’s opinion, anyone looking to franchise their business needs to be sure everything is documented ahead of time and do all the heavy lifting upfront. [22:35] If you want to learn more about the Whimsy Cookie Company, visit their website listed below. [23:06] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com https://whimsycookieco.com/franchise/

Tom Britt is the Founder and CEO of Towne Post Network. Prior to founding Towne Post, Tom founded a number of other business concepts including Progressive Publishing, Channelseek.com, and the atGeist.com Community Newsletter which eventually transitioned into the Towne Post Network. With over thirty years in the publishing industry, Tom offers a well-rounded prospective on the evolution of print to digital media.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Tom Britt, the CEO and Founder of Towne Post Network. Full disclosure, Towne Post Network is a client of Indy Franchise Law. [2:39] Josh welcomes Tom to Franchise Euphoria. [3:48] Tom shares about his prior business ventures and what led him to come up with the concept for Towne Post Network. [8:31] An early challenge Tom had to face was finding the balance between print and digital media. [11:46] Within the first few years of running their newsletters, Tom started licensing the Towne Post platform to other communities who were interested in bringing a similar concept to their area, but he began running into a few issues with this model. [17:26] Tom shares about what his first year in franchising looked like and how they determined who their ideal franchisee candidate was. [22:30] COVID-19 has had a brutal impact on print media, and now many businesses are faced with the decision to adapt to digital media or go under. [25:08] In Tom’s opinion, the top performing franchisees in this industry had previous “B2B” (business to business) sales experience. [29:05] Tom explains what their digital integration concept is all about and what type of support you would receive as a franchisee. [36:29] Towne Post has launched a new CRM program and found based on the timing of their submissions that people are buying products at night and want instant graitifcation, which led him to launch TownePost.Direct.   [39:58] If you want to learn more about Towne Post Network, visit their websites listed below. [42:34] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.townepost.com townepost.direct www.franchising.townepost.com @townepost (Instagram, Twitter, Facebook)

Kate Erickson is the engine at Entrepreneurs On Fire, an award winning podcast where John Lee Dumas interviews inspiring Entrepreneurs who are truly ON FIRE. She is also the host of the podcast Ditch Busy and co-author of The Podcast Journal: Idea to Launch in 50 Days. Learn more about the free training Kate & John have created for entrepreneurs who are ready to achieve financial and lifestyle freedom over at EOFire.com!    Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Kate Erickson, one of Josh’s long-time colleagues who is the host of Ditch Busy podcast. [2:37] Josh welcomes Kate back to Franchise Euphoria. Kate originally appeared on Franchise Euphoria in July 2013. [6:22] Kate shares an overview of what has led her to create her Ditch Busy podcast. [10:57] John and Kate contemplate what it is about the podcasting medium that makes it such an effective method for communication. [13:41] Kate shares about her first foray into the podcasting realm, a show called Kate’s Take. [19:02] Kate addresses one of the biggest pain points that entrepreneurs face: time management due to overwhelm. [21:24] In Kate’s opinion, the number one thing entrepreneurs need to be adhering to is being very selective about what you say “yes” to. [23:32] Josh shares that an ideal he tries to live his life by in both business and personal matters is that when making decisions, if it’s not a “hell yes”, it’s a no. [27:30] Kate gives an overview of one her episodes where she walks through her email work flow and specifically touches on email management. [31:33] Josh suggests that entrepreneurs be transparent with whom they’re in contact with and lay out when they can expect to hear from you otherwise both ends of the party end up frustrated. [34:48] Josh opens a discussion about COVID-19 and how it has affected how he manages his time. [39:52] Kate adds that this is the perfect time for entrepreneurs to create new habits that have been pushed to the back burner due to time constraints. [41:10] If you want to learn more about Kate Erickson, visit her websites listed below. [42:01] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.DitchBusy.com www.EOFire.com franchiseeuphoria.com/episodes/entrepreneur-fires-kate-erickson-discuss-working-john-lee-dumas-building-brand-scratch/

As CEO of CMIT Solutions, Roger Lewis spearheads the widely recognized IT support franchise with its growth across the nation, adding to its over 220 locations. Before joining CMIT Solutions, Lewis co-founded AllianceTech, a meeting and events technology provider of onsite solutions. There, he led sales and marketing, taking the business from zero to $12 million-plus in bookings. In 2015, industry leader Cvent took notice and acquired the company, adding onsite solutions to its product portfolio. Under Cvent, Lewis continued to propel the business forward with onsite solutions proving it to be one of the fastest growing product lines of the company. Prior to AllianceTech, Lewis co-founded an IT services company and successfully grew it to $8 million in annual sales before selling it to an organization out of New York.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Roger Lewis, the CEO of CMIT Solutions. [2:35] Josh welcomes Roger to Franchise Euphoria. [3:59] Roger explains that he started his business career with IBM out of college, but shortly after a move to Austin, TX, prompted an opportunity with CMIT Solutions. [5:41] Roger shares what the CMIT business concept is and what their goals are. [6:53] In Roger’s opinion, most CMIT franchisees start out of a home office and they can move into a brick and mortar location, but it isn’t necessary. [9:29] While people often assume that in order to be a franchisee candidate at CMIT, you have to have a strong IT background, but Roger explains that isn’t the case. [12:13] Originally, the “CM” in the name of the business stood for “Computer Moms”, but it has since transitioned to “Computer Monitoring.” [16:14] One of the biggest factors that led to CMIT having extra work to do when the pandemic broke out was that with so many people adapting to a work from home lifestyle, they found that their home systems weren’t properly protected. [19:38] Roger weighs in on which virtual meeting platforms he believes are the best. [23:20] In Roger’s opinion, the reason cyber security has become such a big threat is because small businesses are being recognized for not having quality protection and are therefore getting targeted. [24:48] If you want to learn more about CMIT Solutions, visit their websites listed below. [26:19] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.cmitsolutions.com www.cmitfranchise.com www.linkedin.com/company/cmit-solutions-inc/

Vince Ortiz is the Director of Franchise Development at Transblue. Vince has over 20 years’ experience of managing businesses within the construction and facility industries, including owning his own franchise and being actively involved in the franchise industry for 10 years. Vince prides himself in being able to provide valuable information on Transblue’s World-Class Business and counsel to people who are considering franchising.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Vince Ortiz, the Director of Franchise Development at Transblue, a franchise system that offers construction and general contracting services. [1:53] Josh welcomes Vince to Franchise Euphoria. [2:30] Vince shares about his background as a franchisee and business owner and what led him to join Transblue. [4:32] While Transblue operates within the construction and general contracting industry, they focus on niche services. [7:06] Transblue started out with just their founder operating as the sole worker in his company who had a truck and a lawnmower. [9:28] Vince details the importance technological innovations that help their franchisees work more efficiently. [12:19] According to Vince, it is less important that their franchisees have general contracting experience but rather business leadership skills. [13:33] The Transblue corporate headquarters are located in the Seattle area. [14:40] As a new franchise system, Vince shares the importance of doing your homework before you launch your franchise. [16:13] If you want to learn more about Transblue, visit their website listed below. [16:44] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.transbluefranchise.com www.twitter.com/transblue_ www.facebook.com/TransblueGC www.instagram.com/transblue_  

With a background in publishing, journalism, and fashion, Northeast Color Marketing Manager Derrick Ableman brings a unique perspective to a company dedicated to helping franchisors maintain a consistent brand experience.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Derrick Ableman, the Marketing Manager for Northeast Color, a business that helps franchisors develop branded experiences. [3:00] Josh welcomes Derrick to Franchise Euphoria. [3:51] Derrick shares about his diverse work history which began with a few publishing-based experiences including being a reader at Random House. [8:26] While working at Random House, Derrick came into another opportunity with Bindle & Keep which led to an HBO documentary being made about the company called Suited. [15:19] Derrick was led to Northeast Color by a friend who would brainstorm business ideas whenever he would visit. [19:40] Franchising is all about creating a consistent experience at each location, which is what Northeast Color focuses on developing. [26:02] With Northeast Color, the quantity of products received isn’t the benchmark to whether they work with a client or not but rather if they can make a measurable difference by taking on that client. [30:49] Derrick touches on how Northeast Color’s clients are being affected by COVID-19 and what they’re doing to help them through this time. [35:09] The factor that sets Northeast Color apart from their competitors is the quality of the custom experience their clients receive. [37:42] If you want to learn more about Northeast Color, visit their website listed below or email dableman@northeastcolor.com. [38:31] Thanks for listening, and please reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.northeastcolor.com/ www.facebook.com/northeastcolor/ www.instagram.com/northeastcolor/ www.linkedin.com/company/northeast-color-inc

Denai Wolfe is a Virtual CFO, Financial Clarity Coach and Profit Strategist. She works with big thinking entrepreneurs to help them increase their profits by designing and implementing financial structure and systems. Denai understands entrepreneurs because she is one. In a past life she owned a photography business and two restaurant franchises. Running these businesses was where she learned the power of knowing your numbers. She became so passionate about empowering entrepreneurs to take control of their numbers that she volunteered at her local women’s business center to educate female entrepreneurs on financial literacy. The more students she got in front of them more requests she received for consults and so The Chic CFO was born.   Denai believes that bigger profits equal a better life not just for you and your family but for your team and customers as well. She follows one golden rule when it comes to business – of it doesn’t make money it doesn’t make sense. Her mission is to help entrepreneurs understand their financials and utilize the data to make operational improvements that will scale their company to the next level!   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Denai Wolfe, who Josh heard speak recently on the topic of the Cares Act. [2:15] Josh welcomes Denai Wolfe to Franchise Euphoria. [3:05] Denai shares what her involvement in franchising had been and how it led her to develop the Chic CFO. [14:09] One of Denai’s biggest missions with empowering entrepreneurs has been to deliver the information to them in a way that makes sense. That’s when she saw how overwhelming the Cares Act was and she decided to simplify it. [19:58] Denai gives an overview of what the Paycheck Protection Program is and what the intent behind it is. [26:25] Josh addresses that there is some confusion surrounding how owners who don’t have standard paychecks get paid. [33:15] While the Cares Act explicitly states what 75% of the funds you obtain should go towards, there is about 25% of gray area, so Josh suggests talking with your business professional to address what expenses qualify to avoid fraudulence. [36:37] Denai has noticed that small banks are able to assist people applying for this program better than larger banks simply because the bigger banks are inundated and are struggling to keep up with the amount of applications they receive. [38:33] The Paycheck Protection Program explicitly states that professionals cannot charge applicants to assist with the application process, but Denai has seen people doing this anyways, which is in poor taste in her opinion. [41:48] Josh shares that technical difficulties interrupted the recording process for this interview, so they are back a few days later, and there’s actually been an update to the program which Denai explains. [46:40] Denai’s Facebook group called the Profit Factor is constantly active with information about the Cares Act and Denai regularly does Facebook lives to discuss updates. [48:16] If you want to learn more about Denai or her services, visit their website listed below. [49:09] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com https://thechiccfo.com/ https://www.facebook.com/groups/theprofitfactor/ https://thechiccfo.com/coronavirussbaloans/  

Melissa Chordock is the President of AKT and is a seasoned operator with a demonstrated history of success in Brand Strategy Development and Execution in the health/wellness and fitness industries. She has 6 years of experience in Boutique Fitness Franchising, 15 years history in Retail Management and is passionate about growing and developing strong and supportive teams. Melissa is passionate about health and wellness and is a firm believer in the power of movement and mindfulness.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Melissa Chordock, the President of AKT. [2:47] Josh welcomes Melissa to Franchise Euphoria. [3:13] Melissa shares how she got her start in the boutique fitness industry and how she came into the opportunity with AKT. [6:22] Melissa explains that Xponential Fitness is a parent company for eight fitness concepts, including AKT, that are all based in Irvine, California. [7:08] The AKT brand is unique because its one of the only fitness franchises that focuses on dance-based movement. [10:10] Melissa shares what traits the ideal AKT franchisee partner has. [14:16] Many of the current AKT franchisees are multi-unit owners, so they have a pretty clear vision of the future when their next locations will be opening. [17:20] Melissa explains why she considers the AKT model semi-absentee and what needs to happen for franchise owners to follow that model. [21:13] Melissa describes what the experience of visiting an AKT studio is like. [24:34] Before COVID-19 really set in, AKT already had a digital component to their business, so they had an advantage when adapting to the studio shut downs that subsequently took place. [28:34] If you want to learn more about AKT, visit their website listed below. [29:04] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.theakt.com www.instagram.com/theaktstudios

KC Cohen is a 35-year veteran of the corporate restructuring practice which includes workouts, turnarounds, structured liquidations, sponsor guarantee defense, receiverships and chapter 11 cases, primarily representing debtors. He has a strong dedication to the integration of technology in the practice as a solo attorney who has operated for over a quarter century without staff.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, KC Cohen, an Indiana-based bankruptcy attorney. [1:55] Josh welcomes KC to Franchise Euphoria. [2:55] KC shares about his background and what led him to specializing in bankruptcies and restructuring businesses. [6:47] In KC’s opinion, the first thing you need to consider as a business right now, is whether your business is part of the future or the past. [8:12] Josh and KC consider what the future of offices look like now that so many businesses have figured out how to run their businesses remotely. [11:42] Going forward, businesses will need to adapt to what the future looks like in order to flourish. [13:43] KC provides an allegory about the dependency businesses have on each other. [14:55] KC sees the situation with coronavirus as an opportunity for debtors and creditors to collaborate. [17:30] In this unique situation, KC believes that debtors shouldn’t hesitate to call their creditors to discuss their situation because they will be flexible at this time. [20:23] Josh and KC weigh the pros and cons of abatement vs. deferment. [23:35] When you begin talking about bankruptcy, the first thing to do is make sure your own house is in order. [28:15] Under Chapter 11, debtors can take advantage of a secured creditor not being established correctly, which happens more often than you would think. [33:29] In KC’s opinion, you don’t want to file bankruptcy if you can avoid it and you don’t file the day your business closes. [34:40] It is never too early to talk to a bankruptcy attorney about your situation, and KC recommends doing it before your situation goes from bad to worse. [35:22] If you want to get in touch with about KC, visit www.smallbusinesseleven.com. [36:58] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.smallbusinesseleven.com  

After 17 years in corporate sales Christy Wilson Delk decided to risk it all. In 1996, she sold her house and cashed out her 401(k) plan for the down payment on a $1.7 million-dollar loan she needed to buy and build a Kids ‘R’ Kids Academy franchise in Orlando, Florida. Over the next 15 years, Christy expanded twice and grew her business into one of the largest franchises in her industry before her multi-million dollar exit in 2012. Now, as a college professor and a franchise industry expert, Christy, has turned her focus to helping franchisees realize greater professional rewards by complimenting existing franchisor systems and processes with her 4 Pillars Approach. Her book, Adventures in Franchise Ownership is based on her experience and includes advice from 18 other top performers representing 12 different segments.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Christy Wilson Delk, an author, speaker, and educator in the realm of franchising. [2:08] Josh welcomes Christy to Franchise Euphoria. [2:55] Christy introduces herself and sheds light on her background in the franchising industry. [6:54] For anyone who is considering “pulling the trigger” on franchising, Christy would encourage them to maximize their use of resources to determine which franchise is the best fit. [9:34] While Christy didn’t have experience in the franchising industry before buying a franchise, she discusses why that isn’t essential. [12:51] In Christy’s opinion, it is easy to get caught up in the numbers as the franchisee, but returning to your underlying passion helps revitalize your business. [15:05] One thing that gave Christy confidence in buying a franchise was making sure she had enough time and money to hire professionals such as an attorney and a CPA to assist with this venture. [16:58] Christy shares about how her experiences led her to write her book, Adventures in Franchise Ownership. [22:11] The “Four Pillar Approach” is a framework to strengthen, protect, and grow a business. [29:28] In regard to the coronavirus situation, Christy encourages everyone to think about the things you can control to keep moving your business forward. [33:44] Josh encourages everyone listening to be putting together action steps for your business to put into place when things do get back to normal. [35:47] If you want to learn more about Christy, visit her website listed below. [36:24] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.ChristyWilsonDelk/listeners (Download complementary worksheets and exercises) Adventures in Franchising Ownership https://www.linkedin.com/in/christywilsondelk https://twitter.com/WilsonDelk https://www.facebook.com/ChristyWilsonDelk https://www.instagram.com/ChristyWilsonDelk

Bryan Klein is the founder and CEO of THE MAX Challenge. Bryan opened the doors to his first business at just 18 years old and quickly rose to the top of his industry, receiving accolades and awards for his success. Bryan opened THE MAX Challenge’s first location in Manalapan, New Jersey, with just 32 members. Within six months he grew his member base to 500 members, and to date, THE MAX Challenge has inspired more than 100,000 transformations by way of a network of more than 80 operating centers throughout the United States and nearly 20 locations in development.   Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Bryan Klein, the founder and CEO of THE MAX Challenge. [2:49] Josh welcomes Bryan to Franchise Euphoria. [3:47] Bryan covers the basics on what THE MAX Challenge is and the emotional story that led him to found the concept. [5:28] Prior to starting THE MAX, Bryan was a serial entrepreneur and piloted several business concepts. [7:33] Bryan considers the criteria that makes a business idea or opportunity worth pursuing. [11:41] Even as a young entrepreneur, Bryan was infatuated with the idea of franchising, and decades later when he built up his concept enough, he launched his own franchising efforts. [16:36] Josh sheds light on what makes an operations manual a living and breathing document. [18:12] Bryan views running a franchise system very similarly to how they run their individual business locations – they emphasize the quality of service given. [21:19] Bryan paints the picture of what the look and feel of walking into a location for THE MAX Challenge. [25:14] Prior to the situation with COVID-19, THE MAX Challenge had been exploring online service options, so when the government shutdown came around, they were already primed to supply online services. [31:24] If you want to learn more about THE MAX Challenge, visit their websites listed below. [32:05] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.   Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com https://themaxfranchising.com/ https://www.themaxchallenge.com/ https://www.facebook.com/THEMAXChallenge/ https://twitter.com/THEMAXChallenge https://www.instagram.com/themaxchallenge/?hl=en https://www.youtube.com/channel/UC5PhYgf-056VILaHb27DunA https://themaxfranchising.com/blog/ https://www.linkedin.com/company/max-fitness-10-week-challenge/

Josh is a franchise attorney where he provides legal services to help entrepreneurs build great companies, and individuals succeed through franchising. He also hosts a podcast called Franchise Euphoria where he interviews today's franchise owners, buyers, and leaders in the franchise world all for the purpose of helping people find success through franchising.