Podcasts about two brain business

Episode Description & Show Notes: This week, a fitness influencer went viral for saying people over 200 pounds shouldn't be allowed in Pilates class—and that instructors with a “gut” shouldn't be teaching. Yes, she deleted the video. But the damage was done. Thousands of people agreed with her. This is the fitness industry we're still up against. And in this episode, we're not just pushing back—we're burning the whole narrative down. We break down 13 research-backed reasons why building your fitness brand around body transformation isn't just unethical—it's lazy, outdated, and costing you money. What we cover: Why transformation-based branding leads to low retention and high churn How extrinsic motivation backfires (and what the neuroscience says) The impact of shame-based messaging on mental health How to actually build emotional loyalty that fuels long-term growth Why purpose-driven brands scale better—and feel better This episode is part reckoning, part guidebook. We brought the science, the lived experience, and the tools to help you build a brand that doesn't just sell workouts—but moves people. Whether you've already left the old model behind or are still working your way out of it—this one's for you. If this message resonates, share it. Post it. Text it to your team. Forward it to another studio owner. This is how we shift the industry—together.   SPRING INTO SUMMER AUDITS (Limited-Time Offer) Want to be sure your brand is saying what it's supposed to—and that your class experience is reinforcing it? Brand Strategy Audit with Barry – $150 Experience Architecture Audit with Shay – $150 Bundle both for $250 We'll review your messaging, experience delivery, and help you align your brand with what actually works—ethically, emotionally, and financially. DM us “AUDIT” on Instagram or email us at hello@fitcarma.com   Citations & Research Sources McGonigal, K. (2020). The Joy of Movement: How Exercise Helps Us Find Happiness, Hope, Connection, and Courage. https://www.penguinrandomhouse.com/books/562466/the-joy-of-movement-by-kelly-mcgonigal/ Singh, B. et al. (2023). Effect of Physical Activity on Symptoms of Depression and Anxiety in Adults: A Meta-Review of Meta-Analyses. British Journal of Sports Medicine. https://bjsm.bmj.com/content/early/2023/02/16/bjsports-2022-106195 Ducharme, J. (2022). Mental Health Benefits Are Getting Americans Back to the Gym. TIME Magazine. https://time.com/6233766/mental-health-benefits-exercise/ Inspire360 (2023). Mental Health Issues Are on the Rise: How the Fitness Industry Can Help. https://blog.inspire360.com/mental-health-and-the-fitness-industry/ Mintel (2023). Exercise Trends and Mental Wellness in the U.S. https://www.mintel.com (requires subscription access) Mindbody Wellness Index (2022–2023). Top Reasons Americans Exercise. https://www.mindbodyonline.com/business/education/blog/wellness-index Clear, J. (2018). Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones. https://jamesclear.com/atomic-habits Harvard Business Review (Reichheld & Schefter, 2000). The Economics of E-Loyalty. https://hbr.org/2000/07/the-economics-of-e-loyalty Blink Fitness. Mood Above Muscle Campaign Case Study. https://www.blinkfitness.com/about/mood-above-muscle PubMed (Tiggemann & Zaccardo, 2015). “Fitspiration” on Social Media: Body Image Effects of Fitspo vs. Self-Compassion. https://pubmed.ncbi.nlm.nih.gov/26176993/ Two Brain Business (2019). The Real Problem With 6-Week Challenges. https://twobrainbusiness.com/the-real-problem-with-6-week-challenges/ Marshall, E. (2025). Music Is Medicine: How Rhythm Heals the Body and Moves the Soul. https://musicismedicine.co Fitcarma Brand Strategy Guide (2025). Internal brand framework. https://fitcarma.com

What does it take to build a successful business from the ground up? In this episode, Chris Cooper joins Russ and Joey to share his inspiring journey from a struggling gym owner to a thriving entrepreneur. Chris discusses the pivotal moments that turned his business around, from realizing he needed mentorship to creating a path that allowed him to focus on growing his business and creating passive income. He dives deep into the importance of building a solid foundation with mentorship and systems, and how he uses his story to mentor other gym owners. Chris also explores the stages of business growth: Founder, Farmer, Tinker, and Chief, focusing on how entrepreneurs can scale their businesses and impact their communities.Top three things you will learn: -The power of mentorship-The four stages of business growth-How to build passive income About Our Guest:Chris Cooper believes hard-working business owners are the heart and soul of the economy, and he's dedicated his life to supporting them through mentorship. His goal: help 1 million entrepreneurs find success. After starting Two-Brain Business in 2016, Chris grew the company into the largest gym mentorship company in the world. He is the author of dozens of ebooks and nine other books, including “Millionaire Gym Owner,” “Gym Owners Handbook,” “Start a Gym,” and “Two-Brain Business.”Disclaimer: The opinions expressed on this podcast are solely those of the hosts and guests and do not constitute financial advice. Always consult a licensed professional for financial decisions.This episode is sponsored by a podcast show partner. We may receive compensation if you use links or services mentioned in this episode.The hosts may have a financial interest in the programs or services mentioned in this episode.Connect with Chris Cooper:-Website - https://wealthwithoutwallstreet.com/twobrainBook Your Free Passive Income Game Plan Session:-https://wealthwithoutwallstreet.com/freecallWant to raise millionaire kids? Watch how Sharran Srivatsaa — former Goldman Sachs banker turned entrepreneur and investor — is building a generational wealth system with his kids, step-by-step. -https://go.wealthwithoutwallstreet.com/millionaire-kidsMaster Passive Income Podcast:-https://masterpassiveincome.com/podcastTurn Active Income Into Passive Income:-https://wealthwithoutwallstreet.com/piosWealth Without Wall Street New Book:-https://wealthwithoutwallstreet.com/newbookJoin Our Next Inner Circle Live Event:-https://www.wealthwithoutwallstreet.com/live-Promo Code: PODCASTIBC Webinar:-

Struggling to pay yourself enough as a gym owner? James Harris of Brentwood Barbell went from barely scraping by to generating $30,000 a month in revenue—and today, he's sharing exactly how he did it. In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with James to unpack his journey from burnout to six-figure success. A former physical therapist turned gym owner, James reveals how Two-Brain Business helped him triple his revenue in less than three years. He also shares how ego nearly cost him his business and explains why “going out of business isn't the worst thing—staying in business and not making money is.”James breaks down the key tactics that transformed his business, including tracking his metrics, planning his year, raising rates and building “gap strategies” to overcome revenue shortfalls. Tune in to hear how to systemize your gym and boost your income, just like James did. Then, shoot Chris Cooper a DM to get free copies of his sample profit-and-loss statement (P&L) and annual plan.You can find Chris—and thousands more supportive gym owners—in Gym Owners United, linked below.LinksGym Owners UnitedBook a Call  02:17 - Journey with Two-Brain05:26 - Overview of James' gym09:37 - Low points to $100k NOB13:28 - Paying yourself more21:21 - What's next for James?

This episode features important visuals. For the best experience, watch it on YouTube.Two-Brain Business has helped hundreds of gym owners hit their income goals with dramatically reduced work hours—and Chris Cooper is here to give you a detailed look at the exact system they used to do it.This plan has produced 55 millionaire gym owners (and counting) and helped gym owners around the world reach six-figure income without working extreme hours. Coop holds nothing back. You'll see the entire Two-Brain mentorship system.Stage 1 is all about increasing revenue, Stage 2 is where you systemize your business, and Stage 3 is where you take clear steps to build a legacy and live your Perfect Day.In this detailed video, you'll also get to work through six essential exercises with Chris. He'll teach you how to find and replicate your best clients, learn to read a profit-and-loss statement, acquire new clients fast, and more.If you've ever wondered how mentorship for gym owners works, this video is the answer. A thousand fitness entrepreneurs around the world are using this exact system right now to build profitable gyms that help them live the way they want to live.Watch the video, and when you're ready to talk about a precise plan to help you earn six figures or more from your gym, book a call via the link below.LinksGym Owners UnitedBook a Call  0:01 - Intro8:17 - Stage 1: Increase Revenue22:20 - Exercise 1: Seed Clients40:03 - Stage 2: Systemize Your Gym41:30 - Exercise 2: The Simple Six51:12 - Exercise 3: Sell Week1:03:33 - Exercise 4: SOPs1:13:12 - Exercise 5: P&L Statement1:25:40 - Exercise 6: Role Replacement Cost1:30:11 - Your Perfect Day1:39:32 - Next Steps

Greg Glassman's new venture, MetFix, has generated monster buzz across the fitness industry, and current and former CrossFit affiliate owners are particularly interested. So what exactly is MetFix, and how does it compare to Glassman's other major creation, CrossFit?In this episode of “Run a Profitable Gym,” Two-Brain Business founder Chris Cooper sits down with Glassman's partner in MetFix, Emily Kaplan, to find out.Emily provides the project's background and lays out MetFix's focus on combatting chronic disease through diet and exercise. She explains why the program is designed to complement CrossFit rather than compete with it and offers her perspective on the broader health and fitness landscape.Chris and Emily also discuss how MetFix approaches coaching and education, and they dig into its affiliate model, which many gym owners want to know more about.If you are curious about MetFix, tune in to hear insights directly from one of its founders.  To learn more, visit the MetFix site via the link below.  LinksMetFixGym Owners UnitedBook a Call  00:52 - What is MetFix?17:04 - MetFix certification & affiliates26:08 - Adherence to nutrition plans36:47 - Goal of the affiliate program56:54 - Support for MetFix affiliates

The 2025 CrossFit Open is officially closed. Sean, Tommy and Lauren talk about what they liked these past three weeks and take a look ahead as we move to the semifinals. The World Fitness Project continues to release details about their inaugural season and have a way in which they're looking to partner with gyms. A former Olympian is interested in purchasing CrossFit. The crew discusses what Shawn Johnson could potentially bring to the table that would help grow the methodology and the sport. And finally, Chris Cooper from Two Brain Business talks with Sean about the impending sale of CrossFit, why someone might be interested in purchasing the brand, what are the key events over the last ten years that led us to this point, and what he thinks new owners need to do on day one. This episode is presented by Thirdzy. Head to thirdzy.com/TEF to save 20% on their Rest and Recovery collagen and improve your sleep and overnight recovery.

CrossFit is at a crossroads. With affiliate numbers shrinking and Berkshire Partners looking to sell, the future of the brand is uncertain. In this special episode of “Run a Profitable Gym,” Two-Brain Business founder and CEO Chris Cooper lays out a plan to save CrossFit—the company and the broader community of gym owners and trainers who depend on the brand.Chris was an affiliate owner for 14 years and worked for CrossFit HQ for six. Now, through Two-Brain, he mentors more CrossFit affiliate owners than anyone else in the world.Coop's seen firsthand what makes affiliates successful—and why so many are struggling. Today, he breaks down why great coaching alone isn't enough, how outdated business advice led many affiliates to financial instability and why the future of CrossFit depends on strong, profitable gyms. He outlines specific steps a new CrossFit LLC owner should take to turn things around, including revamping the affiliate model and redefining the brand in today's fitness industry. Stay tuned for the next three episodes in this series: Chris will answer the top questions he's received about CrossFit, he'll explain how affiliates can be saved, and he'll lay out a plan for the evolution of the CrossFit Games. LinksGym Owners UnitedBook a Call  00:36 - CrossFit is shrinking03:56 - How we got here08:45 - The brand is built on affiliates11:09 - How to fix CrossFit19:24 - What real change requires

What happens when every coach at your gym operates at an A+ level? In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with Two-Brain Business mentor Kenny Markwardt to discuss the massive rewards of developing your training staff.As the owner of Sandpoint Strength Conditioning in Idaho and co-host of the “Strength Coach Collective” podcast, Kenny is passionate about coach development and shares how investing in his staff's growth transformed his gym. He breaks down how coach ascension improves retention, gym culture and revenue—in fact, one of his coaches now generates a third of the gym's total revenue!Mike and Kenny talk about how to evaluate and mentor coaches to build long-term careers at your gym, how to shift from a transactional to a relationship-based coaching practice, and how to establish a structured training system for your staff. To hear interviews with some of the top coaches in the fitness industry, subscribe to the “Strength Coach Collective” podcast, using the link below.   LinksCoach Ascension With Karl SolbergStrength Coach Collective PodcastGym Owners UnitedBook a Call  01:13 - All coaches delivering at A or A+05:02 - Good coaching helps all09:33 - Evaluating your coaches13:10 - Improving your coaches18:14 - Get results today

Today on “Run a Profitable Gym,” Two-Brain Business founder Chris Cooper breaks down the four types of business mentorship available to gym owners and explains why one-on-one mentorship delivers the best results. He also dives into the pros and cons of masterminds, group coaching and roundtables, revealing what works—and what doesn't—for gym owners at different stages of growth.Two-Brain Business delivers one-on-one mentorship: Your mentor will help you set goals and develop a plan to accomplish them, and you'll receive all the accountability and assistance you need to take action. A mentor will help you score quick wins, learn to focus, grow your gym and improve your lifestyle.When Two-Brain mentees reach $100,000 in annual earnings, they gain access to a mastermind group full of high-level mentors and elite gym owners who provide peer support, networking, brainstorming and experienced-based advice. This group meets four times a year in person, and outside subject-matter experts are brought in to provide coaching on specific aspects of entrepreneurialism.Tune in if you're ready to make faster progress, avoid costly mistakes and use your gym to build the life you've always wanted! LinksGym Owners UnitedBook a Call  00:43 - Mentorship and coaching04:51 - 1-on-1 mentorship at Two-Brain7:40 - Masterminds: pros and cons12:13 - Group coaching: pros and cons16:26 - Roundtables: pros and cons20:17 - Choosing the right model

You have access to tons of information about growing your gym, so what's keeping you from getting results on your own?Just like the clients in your gym, you need a coach—someone to help you set a goal, build a plan to accomplish it and stick to that plan.Today on “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper outlines the phases of Two-Brain mentorship and explains exactly how they're designed to help fitness entrepreneurs grow their businesses fast. Two-Brain clients are set up for quick wins—such as more high-value clients—in the early phases, with a goal of reaching income of $100,000 a year (or more) in phase three. Along the way, a mentor helps the gym owner make informed decisions, stay focused and do the work.By the time you reach the fourth phase of mentorship, you'll be paying yourself a great wage and providing real careers for your staff. Then you'll start focusing on investing in your future, whether that's expanding your gym, buying your building, opening more gyms, starting another business or putting your money into low-risk investments.Tune in to hear the full overview and learn how Two-Brain Business can help you build a better gym and change more lives in your community. LinksGym Owners UnitedBook a Call  3:52 - Phase 17:57 - Phase 28:56 - Phase 313:41 - Phase 421:06 - Phase 5

Ivan Racic's gym, CrossFit XV in Croatia, has tripled its revenue since joining the Two-Brain Business mentorship program three years ago, and month after month Ivan is consistently earning more. This July, Ivan landed on Two-Brain's marketing leaderboards for set rate and show rate—the number of leads who book appointments and the number of bookers who actually show up.Today on “Run a Profitable Gym,” host Mike Warkentin learns exactly how Ivan managed to book so many appointments and get so many people to show up for them.Ivan says using paid ads and hiring a client success manager (CSM) were key decisions that his mentor, Taryn Dubreuil, helped him make.Marketing mentor Colm O'Reilly guided Ivan through setting up highly effective paid ads, which he spends just $5 a day on. Ivan's CSM reaches out to new leads within 24 hours, and she also has a list of daily, weekly, and monthly marketing and retention tasks—and she does it all in only six to seven hours a week. Tune in to hear the full episode and learn how to give your salespeople more chances to help clients change their lives.LinksGym Owners UnitedBook a Call   0:52 - Paid ads and new members5:36 - What does Crossfit XV offer?9:10 - How Ivan brought people to the gym17:40 - Ivan's ad hook23:08 - Ivan's plan for the future

What are the best gyms in the world doing?Two-Brain Business' annual "State of the Industry" report has the answers. It's the most robust dataset on microgyms anywhere in the world, and it helps gyms grow by enabling their owners to make decisions based on science instead of guesswork.You can be part of the 2024 report and get access to 16 special resources for gym owners by submitting your survey response before Sept. 4, 2024, via the link below.In this special episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper joins Sevan Matossian and Matthew Souza on “The Sevan Podcast” to discuss the state of the fitness industry, including the state of the CrossFit community.They talk about some of the issues facing CrossFit in recent years, touching on everything from the evolution of CrossFit HQ after Greg Glassman's departure to the best way to help CrossFit affiliates.Gym owners face lots of challenges in 2024, but they can avoid mistakes and grow their businesses faster by making decisions based on data. Two-Brain's “State of the Industry” report will be published in late November, and gym owners who contribute their numbers will get the guide before anyone else.To be part of this year's data set and get access to a special Resource Hub for gym owners, fill out the survey here.LinksGym Owners UnitedBook a Call  0:01 - The "State of the Industry" report12:39 - CrossFit and its affiliates29:39 - The CrossFit Games53:35 - Getting help when opening a gym59:17 - CrossFit and the fitness industry1:06:20 - CrossFit ownership1:13:57 - Fill out the survey!

Why did you become a gym owner? The simple answer is probably to help others, but the more complicated answer is that many of us have had our own health and fitness transformations. Many of us have seen depression, obesity and sickness reversed by the pursuit of fitness and health, and we want nothing more than to share that knowledge, joy and wellbeing with others.But the fitness business is far too fragile. A new law or rent increase might be all it takes for a host of gym owners to run out of money and go out of business.To protect our businesses and grow with stability, we need to know what works and what doesn't work. And that info needs to come with proof, not opinions and anecdotes.To give you the info you need, Two-Brain Business surveys gym owners around the world and publishes our “State of the Industry” guide for free every year. We do this so you can make decisions based on science and avoid wasting time and money on experimentation.We hope you'll take a few minutes to participate in this year's State of the Industry Survey. In exchange, we'll give you priority access to the guide this fall—and to sweeten the deal, we'll give you a bonus package of exclusive Two-Brain materials that will help you right now. But your greatest reward is in pushing the fitness industry forward. If we can build stable, profitable businesses that last for decades, we can help more people improve their health. LinksState of the Industry SurveyGym Owners UnitedBook a Call  0:22 - Lifespan is going backward3:08 - The fragility of the fitness industry4:40 - The effect of change in your business8:34 - Here's where gym owners go wrong10:57 - State of the Industry Survey

If you doubled your average revenue per member, how many clients would you need to pay yourself $100,000 per year?In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with Kieran O'Dwyer, Two-Brain Business mentor and owner of two gyms in Australia. Prior to joining Two-Brain, one of Kieran's gyms grew quickly from 100 to 270 members, and his systems were totally overwhelmed: The gym couldn't manage the clients and major retention problems appeared. When Kieran found himself bleeding more members than he could replace, he sought out the support of an expert gym owner. His mentor, Peter Brasovan, helped him shift his focus to current members, improving their experiences through goal reviews, milestone rewards and better membership options. By refining his business systems and focusing on high-value clients, Kieran is now earning more and paying his staff more. He also has better retention, increased average revenue per member and less stress—all with fewer clients. That stack of wins freed up his time: He can now mentor other gym owners to target and retain high-value clients and generate more revenue. LinksFree guide: “5 Ways to Make $100,000 Per Year From Your Gym”Gym Owners UnitedBook a Call 2:04 - More members but retention is suffering6:02 - Stress, scrambling and sleeplessness13:25 - Financial hit when scaling back?21:14 - Did reducing client count help?25:00 - Advice for gym owners who want to grow

Picture this: You're in a sales consultation at your gym. You've communicated how your service will help the prospect meet their goals, and they've affirmed their interest. You're so close to getting the sale, and then they hit you with “I need to think about it.”Sound familiar?In this episode of “Run a Profitable Gym,” host John Franklin sits down with Matt Temby, owner of Vault Health and Fitness and head of sales at Two-Brain Business, who shares proven tactics for getting to “yes.” There are five objections that typically come up somewhere during the sales process: think about it, partner, money, fear and logistics. The first two are smokescreens that hide the true objection.John and Matt role-play through each of these objections, giving examples of exactly what to say to address the concern and close the sale.The key is to get a decision before the prospect leaves. If you do that, you'll help more people change their lives with fitness.Links Check out Chris Cooper's book “Help First,” which inspired Matt's sales journey Matt Temby on front-end salesGym Owners UnitedBook a Call 1:38 - What to know before the pitch7:56 - High-tier pitching19:03 - The spousal objection26:27 - Digging out of the hole38:00 - Push because you care

Every sale you don't close at your gym costs you time and money. In this episode of “Run a Profitable Gym,” host John Franklin is joined by Matt Temby, head of sales at Two-Brain Business and owner of Vault Health & Fitness. Matt's on the mic to share proven tactics for improving your close rate.He walks you through the sales process from start to finish: how to discover a potential client's real problem, help them realize your solution is perfect and close the sale. Sounds simple, right? But before you close, you'll inevitably hear objections such as “I need to think about it” or “I have to talk to my partner.”Statements like this are smokescreens in front of the real objection: fear, money or logistics. Matt explains how to push through the smoke, identify the real objection and overcome it to close the sale.Coaches can hear more from Matt at the Two-Brain Summit on June 8 and 9 in Chicago. Tickets are available via the link below. LinksTwo-Brain SummitGym Owners UnitedBook a Call 0:25 - Matt's journey in sales6:08 - Creating strong closers16:41 - Making sales and maintaining your vibe21:22 - Ending the sales pitch31:17 - Incorporating tech

Make his gym profitable by Christmas or shut down.That was the goal set by Brandon Sundwall, owner of Virtuo Personal Training in L.A., around this time last year.In this episode of “Run a Profitable Gym,” Two-Brain Business chief marketing officer John Franklin is joined by Brandon, who shares his gym's epic turnaround.In just six months, Brandon doubled his gym's revenue and cut his working hours in half—all with the support of his Two-Brain mentor, Anastasia Bennett.  The keys to reaching his goal? Focus and systems. Brandon has systematized every aspect of his business so it won't crumble if he's gone for a few weeks. Now he thinks like an owner, always asking himself, “What's most worth my time and effort?” Tune in to hear exactly how Brandon revived his gym—and to find out what his goal is for 2024.LinksGym Owners UnitedBook a Call0:44 - What is Virtuo?8:22 - More clients and expansion14:58 - Expanding business and family23:37 - How Brandon found Two-Brain33:11 - What's on your Monday checklist?

When you buy mentorship, you buy speed. In today's episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper walks you through the mentorship process to show what's possible and how fast you can move. It's all about setting a goal, creating a plan with expert assistance, and having someone hold you to the plan so you get the results you want.At the start of the program, we'll help you score quick wins. We want you to earn the money you need to pay for mentorship, so your mentor will help you create and sell a better offer. As you gain momentum, you'll build a rock-solid foundation to your business by focusing on marketing, sales, cost control, retention, operations and team building.In the Growth stage, your mentor will create a customized roadmap to get you where you want to go, and you'll learn to track your metrics so you know you're making progress. The focus here: Reach your ideal income level—$100,000 is a common target.Once you have a strong, profitable business and some extra time and money, you can join the elite gym owners in our Tinker program. Here, the goal is to invest to build long-term wealth for your family, while increasing your lifespan and healthspan. Two-Brain Business has produced 48 millionaire gym owners, with more added to the total every month. How long will it take to get there? We move fast: The average Two-Brain client reaches $100,000 in income in just over two years (regardless of starting point), and $1 million net worth can be achieved about two years after that with the help of a mentor. LinksGym Owners UnitedBook a Call0:47 - Buy mentorship and buy speed3:29 - Six key areas6:18 - An inside look8:49 - Hitting your target income10:22 - Think like an investor

In this inspiring episode of our podcast, we delve into the multifaceted life of Nick Habich, a distinguished army veteran, entrepreneur, and fitness enthusiast who has made a significant impact in South West Florida. Join us as we explore Nick's journey from his brave service as an infantryman with two deployments to Iraq, earning multiple leadership awards, to his academic achievements in the realm of Athletic Training.Discover how Nick, with a Bachelor of Science in Athletic Training, has successfully founded Shark Bite Fitness and Nutrition, and Athletic Recovery Services, growing them into two thriving locations. His passion for fitness and business shines through as he discusses the joy of coaching group fitness, developing staff, and mentoring fellow business owners.As a Two Brain Business mentor and a Tinker Coach, Nick shares his insights on the challenges and rewards of the business world. He believes that the constant challenges and the impossibility of boredom are what make business exciting. His perspective is not just about achieving success, but also about enjoying the journey and helping others to do the same.Nick's personal life in Cape Coral, Florida, with his wife and two dogs, adds a layer of warmth to his story, making this episode a compelling blend of professional achievements and personal contentment. Whether you're a fitness enthusiast, aspiring entrepreneur, or simply looking for motivation, Nick's story is sure to inspire and energize you. Tune in to hear how Nick Habich shapes his success and helps others to do the same, proving that with hard work and passion, the sky's the limit.

Joleen and Leighton Bingham have about a million things going on. On top of being parents of three, they own multiple gyms, have an impressive real-estate portfolio, mentor other entrepreneurs through Two-Brain Business and travel regularly. In the last 13 months, they've been to Greece, Sweden, Portugal, San Diego and Nashville—to name just a handful of countries and cities. How can they possibly have the time for all this?In today's episode of “Run a Profitable Gym,” Chris Cooper gets the Binghams to spill the secrets of their impressive time-management skills. They share how they develop an annual plan to map out what they want to accomplish for the year and balance their work, family and personal goals. Then Joleen explains how she breaks her days into blocks, ensuring she gets the most out of her time. Listen to find out how to manage your time better, and if you want to get in touch with Joleen and Leighton, contact them here: joleen.bingham@twobrainbusiness.comleighton.bingham@twobrainbusiness.com LinksInstagram: @joleenbingham and @leighton.binghamGym Owners UnitedBook a Call1:04 - What about travel?06:34 - Talking properties14:20 - Build a plan to get there23:56 - Planning your schedule31:19 - Daily and annual planning

John Franklin is an industry veteran with origins dating back to 2012 when he bootstrapped several gyms in NYC, eventually exiting in 2019, and then helped Chris Cooper supercharge the marketing efforts of Two Brain Business. John is also the co-founder of Kilo, a software solution for gym owners that combines member management, website design, and CRM. You can check out John and his co-host Mateo on their podcast, Gym World Worldwide. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I've been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We'll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I'm just here to solve a specific problem and then get out of your way. Learn more about what it's like for us to work together. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you're looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we'll be in touch with you ASAP. ⁠ —-------------------------------------------------------------------------------------------------------------  --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message

John Franklin (https://twitter.com/johnisbuilding?lang=en) and Mateo Lopez caught up with Chris Cooper, the CEO of Two-Brain Business (https://twobrainbusiness.com/), to delve into the powerful insights from the latest State of the Industry report. This fancy guide tells us what the best coaching gyms are doing, so you can make smarter, data-driven decisions for your gym. If you haven't already, download a FREE copy of the report here: https://twobrainbusiness.com/data/ P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Chris Cooper (1:41) What is the State of the Industry? (7:39) Thoughts on CrossFit HQ (14:53) Average Net Owner Benefit (18:54) Gym revenue and expenses (23:14) Average membership and profitable models (32:53) Training models vs. class sizes (37:05) Are most gyms running a broken model? (41:46) Effective Hourly Rate for gym owners (45:20) Why data-driven insights are important for gyms (48:18) How Chris turned around his struggling gym (51:55) How to run a successful gym (54:35) Identifying weaknesses and improving operations (1:00:16) Marketing insights (1:03:19) Where to go if you want to find Chris

Two Brain's annual “State of the Industry” report is out! With metrics from over 13,400 gyms, the guide provides valuable insight into how gym owners can build better businesses. In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with Chris Cooper and John Franklin to highlight key points from the guide. Chris is the CEO and founder of Two-Brain Business, and John is the chief marketing officer at Two-Brain, head of marketing for Kilo, and host of the podcast “Gym World Worldwide.”Chris and John break down some of the most notable stats in the report—including rent expenses, owner's salary, staffing costs and revenue streams—and they offer tips on how gym owners can improve their numbers.Two-Brain produces this industry-defining report every year and shares it for free so you can level up your business, create opportunities for your team, and change your clients' lives. Get the guide through the link below and take action! LinksGet the report: "State of the Industry 2023"Gym Owners UnitedBook a Call0:39 - Gym expenses and revenue12:37 - Gym membership18:46 - Staff costs and wages23:06 - Gym owner's income26:32 - Class sizes37:39 - Gym owner's hourly rate41:18 - Revenue streams49:47 - Marketing, sales, lead flow56:28 - Mentorship 

Every year, Two-Brain Business pours a ton of resources into our “State of the Industry” report, which is regarded by many experts and organizations as the best in the fitness space.  We give the report to gym owners—like you—for free every year so they have the info they need to build world-class businesses.In today's episode, Chris Cooper highlights some of the key takeaways from our 2023 report, which contains data from 13,444 gyms. Chris explains how to compare your gym against the average in six key categories: client headcount, average revenue per member per month (ARM), length of engagement (LEG), effective hourly rate (EHR), return on investment (ROI), and net owner benefit (NOB). Then he tells you how to use these numbers to set your next goals and move your gym into the top 1 percent of fitness businesses.Get the full “State of the Industry” report for free today and start using it to make great decisions for your family, your staff and your clients.LinksGet the report: "State of the Industry 2023"Book a CallGym Owners United0:01 - The 2023 report05:23 - Additional revenue streams08:55 - Access: another option10:57 - ARM honorable mention12:49 - Your private report card

Chris Cooper has helped thousands of gym owners improve their businesses—so what happened when he found problems at his own gym?You'll find out in this podcast.Lots of "experts" paint perfect pictures of their gyms—but true story is often different. Chris has always been open about the realities of his gym since he first started blogging about it in 2008. So, when he found problems had cropped up in 2023, he jumped in to fix them personally—and he's sharing the story with you.In this episode of "Run a Profitable Gym," Chris gives a detailed look at Catalyst's absolute bottom level, then explains why he chose to fix his gym after considering selling it. To rebuild the business, Chris had to take off his hat as CEO of a worldwide mentorship company and go back to being a  hands-on gym owner.To start, he cut down to the bedrock to discover what was solid, what was salvageable and what needed to be rebuilt. Then, in the ultimate "stress test," he used Two-Brain Business templates—stuff he had actually created to help other fitness entrepreneurs—to revive his own gym.If your gym is in a rough patch, listen to Chris's story, then take action to improve your business. LinksBook a CallGym Owners United1:00 - Expected Dip3:45 - The Downturn13:54 - "I Had to Save It"21:23 - Building up Ops27:19 - Simplifying Things

Most gyms ride a roller coaster because they aren't consistent in their marketing. They see something, try it, get a few clients and then drop it to try the next thing. There's a better way: four simple marketing funnels that run at all times.Every funnel leads to a free consultation we call a No Sweat Intro (NSI). That's where you can help high-value clients become healthier by presenting the best solution to their problems.The best part? Each funnel makes the others work better. In this episode, Chris Cooper goes over the four essential funnels Two-Brain Business helps clients build: referrals, content, social media and paid ads. If you build them, you can expect warmer leads, higher-value clients, more sales and better retention.LinksBook a CallGym Owners United1:01 - Referral funnel4:15 - Content funnel7:09 - Social media funnel10:35 - Paid ads funnel

So you're a gym owner—that means you've got to grind and can't ever take a vacation, right?Wrong. In this episode, Two-Brain Business founder and CEO Chris Cooper will explain how you can free yourself from low-level jobs to become a CEO who can take time off.When Coop got food poisoning in 2019 before Two-Brain's huge annual summit for gym owners, it was a blessing in disguise. He suddenly realized he could let his team members run the show, then audit and improve things after the fact with their input. He didn't need to do everything himself if staff members knew the plan and could execute it.You can use the same strategy at your gym. Develop and document your systems and operations, then teach them to others. Give them the space to perform. Then evaluate and upgrade as needed. When you've got things humming, try a greater test: Take a week off from the gym with no contact and see what happens. When you return, figure out what broke and then upgrade your systems so it doesn't happen again.If you follow this plan, your business will constantly improve with minimal oversight from you. And you'll get to take a well-deserved vacation. LinksBook a CallGym Owners United0:17 - Coop gets sick2:44 - Win with systems4:49 - Two examples9:34 - Testing and improving

When should I switch mentors? How do I buy my building? How can I get more out of mentorship? Is it even possible to become a millionaire as a gym owner?Chris Cooper answers these and other burning questions about mentorship with Two-Brain Business. If you've ever wondered what mentorship is all about, this is the show for you.If you have a question Coop didn't answer, leave a comment or ask in it our industry forum, Gym Owners United.LinksBook a Call1:56 - When to switch mentors7:13 - How to be more coachable14:34 - 1:1 vs. group coaching21:05 - How do I buy a building?25:37 - What's a certified millionaire?

How can you become a millionaire gym owner and build a lasting legacy? The key is using a four-stage approach to create an airtight business: systemize, optimize, grow and scale.If your business is a chaotic mess, your first step is systemizing everything so each client gets excellent service every single time. With basic systems in place, you can then audit and refine them so they're perfect.At that point, you add fuel to the well-oiled machine and move faster. The growth phase is less about experimentation and more about doubling down on the things that are producing measurable results. The final stage: scale. Will you add a second location or expand your current one? What's the next step to building your empire?In this episode, Two-Brain Business founder and CEO Chris Cooper walks you through all the stages and shows you what to do to ascend. Even better, he'll point out the traps that can kill momentum or even send you back to a previous stage. Listen, take action and build a world-class gym.LinksBook a CallGym Owners United1:34 - Stage 1: Systemize4:34 - Stage 2: Optimize7:24 - Stage 3: Growth11:39 - Stage 4: Scale12:54 - The Traps18:31 - Recap

How do you scale up a one on one coaching program? I'm Chris Cooper, this is BusinessISGood. Today I'm going to tell you what is in between one on one mentorship and a big group coaching program. In the past, there have been a few different models where people have delivered their mentorship or their coaching, and it started off mostly like one on one -- kind of like a personal trainer, you would have this mentor who would get on a call with you and work one on one. And this is actually how Two-Brain Business was built. At the other end of the spectrum, you have these big group coaching programs. These are usually lifestyle businesses for the mentor or the coach, they build themselves up to be an icon on Instagram or Tiktok, or whatever, they bring you into the program and you get on a massive group call. Now there are pros and cons to both. Obviously, it's tougher to scale a one on one mentorship practice because every mentor has to be thoroughly trained, there has to be ongoing training, if one mentor isn't doing a great job that affects several clients, etc. On the other hand, the one to many approach has very high churn, clients don't feel like anybody is taking a long term view of what they're doing, and they have trouble finding access to materials or figuring out "how does this even apply to me?" What sits in the middle is a mentor-coach-concierge model that a few clients in our META program are now using with their business coaching practices.Connect with Chris Cooper:Website - https://businessisgood.com/

Two-Brain Business is capping mentorship clients at 1,000. Why? Founder & CEO Chris Cooper explains.Coop also has a member cap at his gym, Catalyst Fitness in Sault Ste. Marie, Canada, so he's seen how it works for clients and businesses.In this episode, Chris explains how a client cap will help current and future Two-Brain clients, and he'll give you some tips on how a client cap can help a fitness business.If you're already a mentorship client, expect even more speed as you work to improve your business. And if you're looking to join Two-Brain, now's the time to book a call!LinksBook a CallGym Owners United0:54 - Coop caps his gym3:23 - Speed for Two-Brain clients5:44 - Culture, focus and fit9:35 - Caps and future clients13:46 - How caps help businesses

Semi-private training is a game changer for coaches and gym owners.The concept: One skilled trainer can deliver personalized programming to two to four clients during the same hour. They aren't doing versions of the same workout. They're doing workouts tailored to their exact goals.Semi-private training is a win for clients who might want more attention than they'd get in group classes but can't afford to do one-on-one PT three times a week. Coaches win, too: If a trainer has four semi-private training clients, the hourly rate can be well north of $80.And the gym owner who uses a Two-Brain Business pricing and pay structure in a semi-private program will generate a lot of profit.  In this episode, semi-private expert Brian Bott lays out a warp-speed implementation plan for owners and coaches. He'll tell you what you can expect in terms of rewards, how to set the program up and price it, how to sell it to existing clients, and how to market it to new clients. Listen, then get this program going at your gym or studio!LinksRevenue Boost: How to Launch a Nutrition Program in Six WeeksBook a CallGym Owners United4:45 - Owner benefit7:11 - How to implement10:27 - Selling semi-private training to current clients18:40 - Acquiring new clients

Can you launch a nutrition-coaching program that will generate about 10 percent of gross revenue at your gym in just six weeks?Yes—and we'll provide you with an exact plan to do it.Cynthia Fotti is a Two-Brain Business mentor and gym owner who has built a very successful nutrition-coaching program, and now she teaches other gym owners to do the same thing.In about 20 minutes, Cynthia lays out a step-by-step plan a gym owner can use to get a simple but very effective nutrition-coaching program up and running—from obtaining a credential to launching a group kickstart to selling ongoing coaching when the challenge ends. Listen, take notes and take action. If you do, you'll help more clients, create a career for a coach and add to your bottom line.LinksHow to Generate 20 Percent of Gross Gym Revenue Through NutritionBook a CallGym Owners United1:38 - 10 percent of gross revenue5:06 - Kickstart launch8:15 - Pricing your kickstart11:50 - Marketing: getting the word out22:47 - Providing solutions for clients

We currently have 868 gyms in Two-Brain Business, my mentorship practice for gym owners.We're going to cap it at 1000. I'm Chris Cooper, and this is BusinessIsGood.Today, I'm going to tell you why we're capping membership in my mentorship program, TBB. If you'd like to talk about this or any episode, go to businessisgood dot com and click “join the BIG movement” at the bottom.Here's why:It's best for our clients.We know that the clients who get the best results from Two-Brain keep it simple: they trust the process, they follow their mentor's direction, and they don't get sidetracked by second-guessing or other options.These traits are harder to instil in new clients. But if a new client joins a group that's totally bought in, positive and making progress, they're more likely to do the same. They learn the skills by watching others.The best thing we can do for our new clients is to put them in a high-trust, high-affinity environment of other people who are excited and focused.Adding a cap will mean they are more likely to encounter those people.Right now, we have the best ‘churn' rate in any business coaching program I've ever found. But still–even ONE nonbeliever, doubter, or cynic in our program affects ten others.Clients can pull one another up, or pull one another sideways.It's clear: the faster a client can build momentum, the larger their result will be over time. Removing overwhelm, distractions and imperfect fits will help them build momentum faster.We don't want to ‘compete' for every client anymore.While we have more experience, data, proof, clients, and success in every metric than other business coaches in the gym industry, it's still tempting to watch what the others are doing, or try to talk gym owners out of joining their program.This promotes a scarcity mindset, and worse: it means we “play down” to everyone else's level. We find ourselves building stuff that gym owners don't need just because the “other guys” have it.The truth is that not every gym owner is ready for mentorship with Two-Brain yet.With a cap, we'll stop chasing ‘bad fits' or feeling like we're losing when a gym owner signs up with someone else.We'll always ascend the best clients to Two-Brain, even if they start elsewhere.Over the last decade, I've worked with many clients who have had another business coach or mentor. Some were happy with the other program, but had simply outgrown it. Others were skeptical of all business coaching because they'd had a bad experience.But either way, the best fits always find their way to Two-Brain, even if they start somewhere else. “Best finds best” isn't a slogan – it's our business plan.We want to focus on getting the big results FASTER.Two-Brain could continue onboarding 35-40 gyms per month indefinitely.Instead, I want to focus on getting Two-Brain gym owners to earning 100k NOB–and then to 1M net worth–FASTER.We've proven we can do it. Every month, a couple of dozen of our clients reach 100k NOB for the first time. And, on average, two of them become millionaires.For the last five years, we've been focused on building everything they needed to get there. We've been tracking and publishing how the best gyms do it across the Simple Six metrics.Now that we've done it with hundreds of gyms, we can ask “How do the FASTEST gyms do it?”We know what's possible. Now we'll do it for time.We want to actually change the industry.We've seen, from our data, that a thousand well-run gyms can actually have greater impact than 2000 pretty good ones.The best gyms create full-time jobs for trainers, keep clients engaged far longer, pay the owners dramatically better, and have the systems to last 30 years.If you believe in the libertarian ideal of...

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez talk with Andrea Savard (https://www.instagram.com/asavard_firepower/) – a Two-Brain Business mentor and the co-owner of Reebok CrossFit FirePower – where she shares the ups & downs, and twists & turns of using real estate as a financial lever. How Andrea got started in real estate (1:18) The economics of buying a large gym (6:20) What Andrea wouldn't do when buying a gym (11:33) Top- and bottom-line for the gym (16:59) The beginning of Andrea's 7-year nightmare (18:02) How much goes into finding a sufficient property to buy (23:43) What happens when a deal falls through (25:53) Finding money again for a new building (30:46) I bought a space right when the pandemic hit. Now what? (34:11) What if we bought a farm and moved our gym to a rural setting? (42:46) Selling yet again. The gym still needs a home… (46:19) Real estate strategies from a real estate veteran (50:19) Advice for gym owners wanting to get into real estate (56:13) The importance of starting small (59:05) The one thing gym owners should never do (1:02:17)

In the gym business, a client's first 90 days are critical.Do a great job onboarding a new client and you'll likely have an opportunity to change a person's life over a period of years. Do a poor job and your new member might be gone in weeks or months, likely never to return to a gym.To help more people and build a great business, you must have a precise plan to set new clients up for long-term success.In this episode, Two-Brain Business founder and CEO Chris Cooper maps out the exact onboarding process in place at his gym, Catalyst Fitness. Coop will walk you through the operations documents his staff members use to onboard new clients so you understand the entire client journey, including key touch points, measurements and milestones, opportunities for positive reinforcement, and much more.If you want to dramatically improve your gym business quickly, create a client journey and invest time to ensure the first 90 days are perfect. If you do, your members will improve their health and fitness and your business will thrive.LinksBook a CallGym Owners United1:30 – 1. Intro and assessment6:08 – 2. Admit and Affirm9:40 - 3. Activate and Acclimate15:40 - 4. Accomplish18:59 - 5. Adopt and advocate22:20 – Ongoing retention

Jason Khalipa and Gabe Yanez are joined by Chris Cooper. Chris started a company called Two Brain Business, which has grown into the largest gym mentorship company in the world. If you own a gym or have ever considered owning a gym, this episode is full of the knowledge and insights you need to know.- The Technician's Curse- Paid to Learn vs. Paying to Learn- Grow Your Business While the Janitor Mops- When Did Gyms Stop Answering Phones?- Find a Good Model and Copy It- How Much is a CrossFit Gym Worth?Thanks for listening to Episode 314!Follow JasonFollow GabeFollow ChrisFun, Effective Workouts: NCFIT AppNCFIT Nutrition & Accountability CoachingWeekly Motivation: EOE NewsletterLevel Up Your Business: Build Better NewsletterGym Owners: NCFIT Affiliate ProgrammingSuit Up: NCFIT ShopVisit NCFIT Online

Chad and Esther Pinther were able to turn their gym around and supercharge their earnings with the help of a Two-Brain Business mentor.Chad at one time supported his fitness business with money from his modeling career—he's appeared in campaigns for Calvin Klein, Stetson, Patrick James and more. When the Pinthers wanted to shore up the gym business so they could spend more time together as a family, they started working with a mentor. The results were dramatic.The two increased gross revenue significantly, but they also increased net owner benefit—what they take home from the business. In fact, the Pinthers earned a spot on Two-Brain's January 2023 leaderboard for owner earnings. Everyone in the Top 10 earned an average of at least US$16,000 a month over a three-month period, and the Top 5 gym owners all averaged $20,000 a month.In this episode of "Run a Profitable Gym," Chad explains how mentorship helped him create a profitable business that allows him to live the life he wants.  LinksBook a CallGym Owners United3:34 - Scarcity to Profit First mindset9:31 - Making projections13:33 - The turning point18:09 - Mentorship to help steer the ship21:06 - Creating value and charging accordingly29:06 - Increasing average revenue per member41:48 - Chad's advice to other gym owners

BiG Podcast - Partnerships and SponsorshipsMon, Mar 13, 2023 8:11AM • 17:44SUMMARY KEYWORDSaudience, website, product, gym, building, recommendation, people, clients, business, bike, partnership, recommend, booth, owners, company, test, trek, podcast, local bike shop, sell I will pay you $500 for a 30 minute phone call. Hey, I'm Chris Cooper, this is business is good. And today I'm going to tell you about sponsorships. Why I don't take sponsorships on my podcast and why I said no to the software company that wanted to pay me 500 bucks for a 30 minute phone call. Today, I've got three big key topics for you. First, we're going to talk about the value of your audience. Second, we're going to talk about the value of your recommendation. And third, we're going to talk about the partnership funnel. But first, a story. In 2006, I was sponsored by Trek bikes. Trek was the biggest most popular cycling company in the world. At that time. Lance Armstrong was winning the Tour de France seemingly every year on a Trek bike, everybody wanted to ride Trek bikes. But I wasn't a cyclist, I was powerlifting. Best case, I might have been the fastest powerlifter with a bicycle within a square mile or something. But the local bike shop wasn't interested in my legs, they were interested in my audience. I was a personal trainer at a local gym, I had a full book, and every Tuesday night, I would lead a cycling group for any of my clients who wanted to come. Now my clients were high earning individuals who could afford to work with a personal trainer a couple of times a week, they had high affinity they really liked and trusted me, most of them were beginners, some of them were thinking about doing their first triathlon. And so when they thought about what kind of bike should they buy, they would naturally turn to me. And so it made sense for the local bike shop to put me on a Trek. Now, this didn't make sense to me at the time, because I didn't understand the value of the audience, I thought that they really thought I was an amazing athlete. And that's why I was gonna get sponsored by Trek. Of course, at the end of the summer, the store asked for its bike back. And I don't blame, you know, at least they didn't ask me to pull up under the cover of darkness and leave the bike, because they were embarrassed by my actual cycling prowess. But they did sell bikes from this program. And I learned something, which is if you know how to build an audience, you'll never go hungry. Your audience is more valuable than what you know. even more today than 20 years ago, attention is really hard to get and it's extremely hard to keep. Now that my mentorship practice Two-Brain Business has 40,000 people on its daily email list, 10,000 YouTube subscribers and almost 3 million podcast downloads, people want to get in front of my audience. So here's why I don't take sponsors on any of my podcasts and I recently turned down offers for 500 bucks for a 30 minute phone call. And I will politely decline your offer for your amazing revenue share program if I push your product to my audience of gym owners. Let's start with point number one the audience is harder to build than the product is. If you're like me, and you're listening to this, and you're a founder or a business coach, you're probably really in love with your product. You love building out your courses or your widget or your cookies or whatever it is that you make. And you want to believe that simply making the best widget, the best courses, the best cookie will guarantee your success. This is called the technicians curse. And I first read about it in the E Myth mastery book. But the reality is that more and more, it's less about what you make and more about your ability to build an audience. building an audience is easier than...

Can you be a successful entrepreneur and a good parent?Absolutely.In this episode, Two-Brain Business mentor, gym owner and mother of three Joleen Bingham offers her top tips for balancing parenting with gym ownership. Parents have a lot on their plates, and Joleen will show you how to handle it all without losing your mind.She wasn't always so organized. In fact, Joleen once answered business emails and took a phone call from a prospective gym client in the hospital just after giving birth. Now, she uses a precise schedule and clear boundaries to ensure she can focus on her family. And she also finds creative ways to include her kids in her business. You gym business should give you the freedom of time so you can give your family your best. Listen to Joleen, then take action.LinksBook a CallGym Owners United5:01 - Scheduling7:54 - Setting and keeping boundaries12:51 - Involving your kids17:25 - Dealing with parent guilt21:57 - Hiring a mentor

An onboarding program is a guaranteed way to ensure real change in the lives of clients at your fitness business—and yet it's often overlooked by gym owners.On today's episode of Run a Profitable Gym, Two-Brain Business founder Chris Cooper explains how an on-ramp or other onboarding program will decrease client churn, reduce the risk of injury or discomfort in your gym, and set up your clients for success over a period of years. And let's not forget that clients who stay for years produce recurring revenue and referrals, and they reduce marketing costs.Onboarding programs can be used at any fitness facility: access gyms, affiliates, personal training studios, strength and conditioning facilities, franchises and more. Remember: the first period of gym membership is critical to long-term retention, so the more work you put into an onboarding program, the stronger your business will be.  To hear more from Chris and the Two-Brain team, join Two-Brain's Gym Owners United group for daily tips and free business guides.LinksGym Owners UnitedBook a Call0:40 - Why you need an onboarding program4:26 - Adjusting your onboarding program6:09 - Data on onboarding programs in gyms 

Trista Eason, owner of Flex Appeal in Wichita Falls, Texas, successfully bounced back after the pandemic with the help of her Two-Brain Business mentor: She boosted her average revenue per member (ARM) by over $100.In this episode, Eason tells all so you can do the same thing at your gym, personal training studio or affiliate. Trista did a few key things to increase her ARM. First, she swapped out her free intro class for a consultation called a No Sweat Intro, and then she dialed in her client avatar. By offering specialty courses that addressed her ideal clients' needs, she was able to offer more value than ever before. Finally, she successfully moved up "the value ladder" by getting the right staff in the right seats so she could focus on growing the business and working as a CEO.If your ARM needs work, listen and then take action to drive the number up.LinksGym Owners UnitedBook a Call0:18 - Trista's short success summary5:08 - Hiring help8:30 - Specific action to increase average revenue per member15:16 - Additional revenue generators20:00 - Systems that support gym growth

Every year, Two-Brain Business publishes an industry-defining report for owners of gyms, personal-training and boutique studios, strength and conditioning facilities, CrossFit affiliates, martial-arts businesses, and 24-hour access gyms. You can get the 56-page report for free here.In this video, Chris Cooper goes through the report and offers his insight into stats you won't see anywhere else. Find out:What gym owners make and how many hours they work.The ratio of profitable and unprofitable gyms.What others are charging for group training and PT.How much gyms spend on rent and staffing.How much space gyms rent.What top-earning staff members make.CrossFit LLC affiliation stats and approval ratings.What class times are most popular.How gyms use nutrition programs, online coaching and supplement sales to make money.Don't fly blind in 2023. Get the report and use this data to make sound decisions and grow your fitness business or coaching practice.LinksGym Owners UnitedBook a Call4:06 - Clients15:00 - Client value33:10 - Retention 35:15 - Expenses38:04 - Staff41:00 - Owner benefit46:50 - Industry 

Gym owner Ashley Kates made significant gains in just six months after hiring a Two-Brain Business mentor:- Her take-home pay increased.- Her gross revenue at her training studio increased.- Her husband was able to quit his job to be a stay-at-home dad.- She worked fewer hours and had less stress at her gym.With the help of a business coach, Ashley solidified her fitness business with procedures and policies, and she mapped out her client journey to include data-backed best practices. From there, she implemented a lead-nurturing process that fed perfect clients into a business that was carefully created to help people accomplish their goals through high-value coaching. By adding touch points throughout the client journey, Ashley increased length of engagement (retention) and drove her average revenue per member way above $300. The result: She's now running a sound, profitable business, and she's living the life she wants.LinksGym Owners UnitedBook a Call0:57 - Pre- and post-mentorship statistics2:41 - The exact changes Ashley made with a mentor7:58 - Is mentorship worth the investment?9:34 - The business model at Mom+me Strong14:41  - Ashley's future plans for her gym18:16 - Ashley's advice to other gym owners

Ronan Mahon, owner of Movement Fitness in Dublin, Ireland, placed his gym on all three Two-Brain Business sales leaderboards in July. He booked a ton of appointments, had a 100 percent show rate and closed a huge number of sales.After closing three sales on the day of this interview, Ronan took a few minutes off to share his secrets with host Mike Warkentin. An experienced salesperson from his days before he was a gym owner, Ronan lays out all the tweaks he's made to his sales process. He combines automation with personal touches to produce results, and he also does something few others do: He sells on the phone rather than in person.Some will say this doesn't allow him to engage people face to face, but Ronan explains that a phone connection allows him to contact leads at warp speed and close sales in fewer than 15 minutes.Links"Should You Hire an Ad Agency for Your Gym?"Bob Burg's conversation starters1:01 - Sources of leads3:45 - Starting to sell on the phone8:08 - Speed of response8:56 - Sales tips and techniques14:57 - Client avatars, qualification and the client journey18:49 - Upselling, intros and value24:39 - Sales stats and a phone-close example30:42 - How to get better at marketing

It's nice to think you could run a business without making any mistakes. But that's just not the case. Luckily, Two-Brain Business has a team of experienced mentors who share the mistakes they've made so other gym owners can avoid them.In today's episode of Two-Brain Radio, Chris Cooper shares stories and advice from a handful of mentors on the Two-Brain team. He takes you through the most common mistakes that gym owners make, then he explains how to fix them and ensure they will never happen again.0:40 - Two-Brain mentor Kenny Markwardt: mistakes are unavoidable2:04 - What to do when you've made a mistake5:05 - Two-Brain COO Amber Cooper: hiring "friend employees"9:29 - Kenny Markwardt on backsliding13:51 Two-Brain mentor Colm O'Reilly: managing the cost of failure

Gym owner Chris Thacker reached over $1 million in gross revenue, but he had a problem: An expansion came with increased expenses, and Thacker was struggling to keep on top of the mounting bills. He wasn't paying himself what he was worth, either. So he called Two-Brain Business. With Two-Brain's guidance, Thacker got rid of discounts on training, shored up his service, increased his rates and ensured he was getting ROI on his expenses. Now with a longer onboarding process, and the addition of group coaching, the gym is running like a top and Chris is finally paying himself a good salary. To help you do the same thing, Chris will pull back the curtain and tell you exactly how he turned his business around to create the life he wants for his family.

I had the pleasure of meeting Nicole Aucoin in person at an event in which we were both speaking, and this was special for me as I have been a fan from afar of her brand, Healthy Steps Nutrition. What interested me most about Nicole is that she had a very humble come up. She grinded through the one-to-one, B2B model and then scaled it into a one-to-many B2B2C model. Along the way, she was able to be associated with large brands like Two Brain Business and CrossFit, but has always been able to stay true to her core values and exist on her own island. Definitely give this a listen. @nicole_rd_hsn --- Send in a voice message: https://anchor.fm/wtfgymtalk/message

In this episode, Two-Brain Business founder Chris Cooper breaks down the tweaks you can make to your gym business today to improve your ROI tomorrow. From staffing audits to maximizing your use of space to analyzing your software, you need to take a clear-eyed approach to assess your expenses and implement the measures that will bring the most bang for your buck in your gym business. You can't cut your way to wealth, but you can definitely improve your return on the money you invest; in this podcast, Chris will give you the tools to get started.3:23 - Measuring return on space7:55 - Gauging return on staff: contribution margin12:10 - Getting more value from professional services14:36 - Evaluating software and ROI20:13 - Measuring value of equipment - how will this make me money?24:00 - Pre-sales and supplements