Podcast appearances and mentions of wayne breitbarth

Wayne is the founder of Power Formula LLC and an industry leader in LinkedIn training and marketing. He has shared his expertise with more than 100,000 professionals through private business consulting, dynamic presentations to global audiences, and his book The Power Formula for LinkedIn Success: Kick-Start Your Business, Brand, and Job Search.   In this episode, Wayne discusses how salespeople can leverage LinkedIn to their advantage - finding prospects and maintaining relationships.   Here are some of the topics covered in this episode: Utilizing filters and keywords to gain traction Posting appropriate content Leveraging connections to find untapped referrals  Crafting that first message to a new prospect About the Guest: Before focusing on LinkedIn full time, Wayne has had 35+ years of experience as a business owner and manager. Through diverse, real-life experiences, Wayne now understands how social media can benefit individuals and businesses - he is excited to share his knowledge with others. As a nationally recognized LinkedIn consultant, Wayne has helped people in various fields, industries, and stages of the corporate ladder understand how to use LinkedIn in order to maximize its full potential.   Website: powerformula.net LinkedIn: https://www.linkedin.com/in/waynebreitbarth/    Listen to more episodes of the Outside Sales Talk here and watch the video here!    Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/   If you love the Outside Sales Talk podcast, you'll also love Badger's newsletters!  Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.   Are you in? Subscribe to Badger Maps' newsletters now!  https://www.badgermapping.com/newsletters/?utm_source=podcast&utm_medium=ostdescription&utm_campaign=newsletterlp

Power Formula for LinkedIn Success with Wayne Breitbarth #372    This is a production of  “Habanero Media” .

About the guest:     As a 6th grader, Brandon HATED lunch. Like any self-conscious 11-year-old, he cared deeply about what his friends thought of him.... and didn't want his friends to find out that his family qualified for free lunch. 13 years later, he considers that experience to be one of the best things that ever happened to him. It was that experience that taught him that resourcefulness is a far greater asset than any resource. From that moment onward, resourcefulness began to play a critical role in his life. In college, Brandon acquired $30,000+ in scholarships, published a book, worked on his first startup company, studied abroad twice, graduated summa cum laude with a double major in entrepreneurship and marketing with a minor in Spanish, and was selected to deliver the student commencement speech. After graduation, he spent an entire year traveling the world (now up to 23 countries) with his wife while running the marketing for SuperHuman Academy — a 7-figure online education company with over 250,000 students. During that time, his mentor helped him to become the youngest member of Genius Network (an exclusive $25,000/year mastermind for elite 7-figure entrepreneurs) and launch his first online product that generated $44,738 in one week. In 2019, he was named to Wisconsin's “Top 25 Under 25” list and was a finalist on season 4 of Wisconsin's hit TV show, Project Pitch It. Today, Brandon is focused on his newest brand called 7-Figure Millennials. He's on a mission to help 10,000 millennial entrepreneurs to build wealth through the power of connection while prioritizing their health and relationships.   In the episode:     From a young age, Brandon Fong had a passion for networking and an entrepreneurial drive. In this episode of The PR Maven® Podcast, Brandon shares the story of how he became a networking expert starting before he even graduated from high school. Brandon also talks about how he has built his personal brand and what The Magic Connection Method is. Learn Brandon's tips for building your business and personal brand and maintaining your health and relationships. 1:41 – Brandon dives in by telling his story and describing how he became a networking expert. 7:05 – Brandon shares more about 7-Figure Millennials. 9:47 – Brandon describes how personal branding has helped him. 12:26 – Brandon shares how his personal brand has opened new opportunities for him. 14:29 – Brandon talks about how LinkedIn enhances his personal brand. 20:52 – Branding describes how a personal website can showcase your brand. 23:52 – Brandon explains the magic connection method.   Quote “I learned the power of what one connection can really do for you and I truly believe that anyone listening to this right now, you're always just one connection away from really getting to that next level in your life.”- Brandon Fong, entrepreneur, marketer, author, and world traveler, 7-Figure Millennials   Links: 7-Figure Millennial Podcast: https://podcasts.apple.com/us/podcast/7-figure-millennials/id1539028952 Special Gift: www.Bfo.ng/prm Brandon's Website: www.brandon-fong.com The Magic Connection Method by Brandon Fong: www.magicconnectionmethod.com Use this coupon code at checkout for $500 of bonuses: 7FM   Genius Network: https://geniusnetwork.com/ Think Like a Monk by Jay Shetty: https://www.amazon.com/Think-Like-Monk-Train-Purpose/dp/1982134488 Joe Polish: https://joepolish.com/ SuperHuman Academy: https://superhumanacademy.com/ The Power Formula for LinkedIn Success by Wayne Breitbarth: https://www.amazon.com/Power-Formula-LinkedIn-Success-Fourth/dp/1626346208 Dean Jackson: https://www.deanjackson.com/ Never Split the Difference by Chris: https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805   Activate the PR Maven® Flash Briefing on your Alexa Device.  Join the PR Maven® Facebook group page.    Looking to connect:           Email: BF@brandon-fong.com LinkedIn: https://www.linkedin.com/in/brandonsfong/

This is a special edition of LinkedIn Smarts. Instead of having one guest we put together for you the best parts of 6 different interviews. You will hear advice on best strategies, posting, company pages, LinkedIn ads and much more. Today with you will be 6 LinkedIn experts: AJ Wilcox ( https://www.linkedin.com/in/wilcoxaj/ ) , Trevor Turnbull ( https://www.linkedin.com/in/trevorturnbull/ ) , Wayne Breitbarth ( https://www.linkedin.com/in/waynebreitbarth/ ) , Sam Rathling ( https://www.linkedin.com/in/samrathling-linkedinexpert/ ) , Corinne Keijzer ( https://www.linkedin.com/in/corinnekeijzer/ ) , and Nanna Sondrup ( https://www.linkedin.com/in/nanna-sondrup/ ). This podcast was brought to you by Square Motion ( https://app.redcircle.com/shows/dca83df4-35b1-4c3c-ac60-06d8c7b5bbf4/ep/www.squaremotion.me ) , a Video Marketing agency in Dubai.

Meet Wayne Breitbarth I'm still, as in three years ago, helping folks, organizations, companies understand how to use LinkedIn better. I know the site is confusing. It has a ton of power. And that's where, you know if it was easy, people would need me but it's not. It's complex. It's confusing. The objectives for people change so they don't know how to use it. And so I'm still in that space of helping people understand how to take the world's largest database, which now has almost 700 million and put it to use for them. Are there new rules to how you use LinkedIn now or are businesses jumping on board? Because everyone's online now, what do you see happening? So it's interesting because I do think there is more recognition of virtual tools like LinkedIn. Because virtual is something that like sales teams, especially sales teams have been at home, not able to go to networking, not able to go visit customers. And so they've had to find a way to stay in contact with their existing customers. Start some new prospecting balls rolling and I've got more business owners since COVID hit reaching out to me from years ago when they saw me speak way back in the day and say I think it's finally time for my sales guys to understand this crazy thing. And even me, I should understand this better. So those kinds of openings are happening. So what are some of your top tips or some of the top trends you're seeing specific for companies? I think especially when it comes to COVID that posting and sharing updates about what your company is up to and things going on has been hotter than ever. That people are now getting more comfortable with the posting process and starting to understand that there is an algorithm and that they have to play, let's call it or work the algorithm. I think that's something that people are learning or have learned. They've also learned the importance of having a better profile and company page than they probably did because they're getting more views. People are viewing profiles, because it's something you can do online. And so I think that improving profiles, improving company pages and understanding what a good post is seems to be the focus of a lot of the conversations that I’ve been having. Is there a framework or a formula for what creates a good post? Yeah, there is, and it boils down to understanding the algorithm. And how much organic reach LinkedIn is going to give you. So it's as simple as this. There are several things you can post you can post a document, you can post a link, you can post a video, you can post a text only. Here's the way LinkedIn looks like the algorithm is working currently, they do like polls because they're brand new. Whenever something is new on LinkedIn, they give it more organic reach. They like videos. And I don't mean videos that go to YouTube or Vimeo as they do not like those. But organically uploaded videos perform well. Documents perform well. Links perform the least well, text only will actually perform better than a link and it boils down to this. LinkedIn does not want you sending their users off site, if you can avoid it. Now, that being said people like you and I, we like to get people to visit our website. And so that's the lowest organic reach that you're going to get that being said, do you still do it, you bet you do it, we still do it. But what you want to try to do, in all these cases, especially if you're going to do a link to a website, or a blog post, or something like that, is you got to work on getting your engagement up. And that typically means this that you need to get some folks in your organization or if you're a real small company, some friends, too, that are going to engage in your posts, especially in the first hour. What about the company pages? What I'm seeing right now on LinkedIn is very heavy with the individual posting content and not so much content coming from company pages. The personal page post is going to do about four times better if it's exact same content. And the reason that is, Lori, is because LinkedIn has a way for you to pay money to basically boost a company page post. So they give it very little organic reach. Because there is a way to write LinkedIn a check on a personal profile, you can’t boost that at all. And that's why you don't see many of them. What are some best practices you have around making InMail connections from a new business standpoint? What people have to recognize is, if I'm connecting with you, as somebody in my target audience, and you accept my connection request, and then you think that 30 minutes later, you should pop out a really long sales pitch message, then that's a terrible marketing technique. You need to share some nice content when you thank the person for connecting. I see a lot of people doing the sponsored or the just the paid ads. And I think there's a lot of opportunity to be maximizing that right now on LinkedIn. What are you seeing from a paid ad side of things on LinkedIn right now? So paid ads can work. They're very pricey. I mean, LinkedIn is in the range of, you know, $5, $6, $7 a click for a paid ad. For most small businesses, that's a tough budget. If you have a product that delivers you enough gross profit for a lifetime customer, then you probably could put together a decent budget for that. That's why I think still the best play Lori is to connect with people that are in your target audience. Come up with some nice content, working with a company, like yours, to develop a nice white paper and some nice blog posts and get those things in their inbox as a direct message. When you have those new pieces of content, always reminding people you're available when it's time, their time for this kind of consultation. That's the right strategy. Let's talk a little bit more about your business. Who do you primarily work with Wayne? Small to mid-size business owners and their sales teams are probably my sweetest spot where I help them understand, usually via webinar or zoom events and show them how to use LinkedIn to find clients, communicate, do a bunch of techniques we just talked about. That’s one of my segments. Another segment I do is, I do one-on-one consultations with individuals. And those could range from job seekers, to business owners, to salespeople, any of the above. I also work at universities, for how to help students use LinkedIn to find jobs, but also how their alumni relations and development and foundations use LinkedIn to go out and find alums, to sponsor events and to be involved in the campaigns and those kinds of things. Those are pretty much the segments that I serve. How can you be a resource to your network and mine? I would say that number one way is for people to get to my website, which is www.PowerFormula.net, or find me on LinkedIn. And on both those pages, you will find tons of free LinkedIn stuff. I write a blog every week. I do videos, I do webinars that sometimes are free, sometimes are paid, where you can come to a workshop and buy a seat to that virtual workshop. Do you have any tips or resources to share with our listeners? There's a brand-new feature on your LinkedIn profile called Featured. So it's a feature called Featured. Don't miss that. You can put now in a high visibility spot way up near the top of your profile, links to your website, uploaded documents, and it shows up sort of like a carousel, almost like a sliding billboard. Wonderful tool and it's the first time on LinkedIn that these pieces of media that we could put on our profile, click right through to a website. But to get to your featured section, if you don't have it, go up to your add profile selection button, hit the down arrow, I think it's the second or third item says Featured and then just pick what you want to feature and you can move your feature items around, put them in the right order. Just great tool. If we could remove all barriers and constraints, what projects would you do or take on? This could be personal or professional. Yeah, I guess I think about it this way. I’ve got a book out there. That's a best seller. That I would call it a LinkedIn one-on-one through about intermediate LinkedIn. It's really a foundational book for everybody. If I could take on a project and had the energy to write a book, another LinkedIn book, but specifically for the business development space, I think I would like to do that. But my hesitancy always with books these days is with LinkedIn changing all the time, we’d have to continue to update the book. But I think that's a project that I would like to take on someday. How to connect with Wayne: Website: https://www.powerformula.net/ LinkedIn: https://www.linkedin.com/in/waynebreitbarth/

Wayne Breitbarth is a LinkedIn Trainer, Speaker & Consultant, as well as Author of a best-selling book POWER FORMULA FOR LINKEDIN SUCCESS. He was one of the first authors on the subject and keeps helping people drive business from LinkedIn.

WOW!! I had the pleasure of interviewing Power Formula LLC (https://www.powerformula.net/) . Wayne shares what you should be doing to get the most out of LinkedIn. Wayne's Key Take Aways: Direct messaging with a good offer Should I create a LinkedIn business page or not? Are you using the featured section on LinkedIn? Use direct messages to create relationships What is your LinkedIn Social Selling Index (https://business.linkedin.com/sales-solutions/social-selling/the-social-selling-index-ssi) ? Connect with Wayne LinkedIn (https://www.linkedin.com/in/waynebreitbarth/) Contact Wayne at  wayne@powerformula.net (mailto:wayne@powerformula.net) or (414) 313-7785 (https://www.amazon.com/dp/1626346208/?tag=mmofin-20) MEET LINKEDIN TRAINER, WAYNE BREITBARTHOnce a skeptic and now an outspoken proponent of LinkedIn, Wayne Breitbarth is passionate about helping business professionals—from entry level to CEO—learn how to combine their previous experience and relationships with this innovative tool in order to more successfully brand and market themselves and their businesses. Wayne’s diverse professional background uniquely positions him to assist not only individuals but corporate entities as well. With 40 years’ experience in the areas of operations, finance, management, consulting, and business ownership, he is able to “put it all together” for his corporate and individual clients. In addition to his consulting work, Wayne is a dynamic speaker. His practical yet entertaining presentations have inspired audiences both locally, at many of Milwaukee’s most prominent companies and organizations, and nationally, at conventions, industry association events, and corporate training sessions. His audiences have included Inc. Magazine, the American Marketing Association, and the National Multiple Sclerosis Society. Wayne's critically acclaimed book "The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search" has helped tens of thousands access the full power of LinkedIn. Wayne is a Certified Public Accountant and received a BBA from the University of Wisconsin-Whitewater and an MBA from Marquette University. He is the CEO of Power Formula LLC and resides in Milwaukee, Wisconsin. Local First Podcast is Powered By: EXACTA (http://exactacorp.com) is driven to simplify growth for small businesses. Fewer Task | Less Work| Better Relationships exactacorp.com Think Possibilities Think EXACTA exactacorp.com (https://l.instagram.com/?u=http%3A%2F%2Fexactacorp.com%2F&e=ATOQG4TBsnyTeSt4qsVjYWRMfPr2wzf5Fy0owXPDZ6gmNa7UZKZbNH8rKNef2Vsj3GplF5p2wxrzvpG8Gp5afn0&s=1) RARE Leaders (http://rareleaders.com) a platform where leaders come to thrive a grow. Let have a conversation. Do you have a story to share? Do you want to connect your business with your community? Go to ScheduleMyPodcast.com to get started. Support this podcast

What are the best FREE LinkedIn features most people haven’t discovered? On this podcast of Faith Marketplace Radio, we get the answer to this question and many more from our guest, Wayne Breitbarth, consultant, speaker and author of the book, The Power Formula for LinkedIn Success.

Tips and Tricks for Consultants leveraging LinkedIn to get clients! Wayne Breitbarth Hey Boss! This is a GOOD interview! Wayne, is the expert that I go to help to me with my LinkedIn profile. LinkedIn is my NUMBER 1 Social Media Platform that I focus on a daily basis!  This jam packed interview is full of great insights, tips and tricks!  While you are at it, make sure you are connected to me, Heather Havenwood, on LinkedIn.  Enjoy! Insights with Influencers! Be the BOSS! Heather Havenwood HeatherHavenwood.com BIO: Wayne Breitbarth is the CEO of Power Formula LLC. He is an experienced businessman, speaker, and author and an internationally recognized industry leader in LinkedIn training, marketing, and consulting.  Wayne has shared his expertise with more than 100,000 business professionals through private business consulting, dynamic presentations to worldwide audiences, and his critically acclaimed book The Power Formula for LinkedIn Success (now in its third edition). He has been featured in Forbes, Inc., Wired, and American Express Open Forum and seen on NBC and Fox Business.  Wayne works with companies to develop a comprehensive strategy for using LinkedIn to increase sales, raise brand awareness, recruit employees and reduce recruiting fees, and discover new markets for products and services. He shares his proven five-step process for LinkedIn results with individuals through his online course Explode Your Revenues Using LinkedIn.  He is a CPA, received an accounting degree from the University of Wisconsin-Whitewater and an MBA from Marquette University, and has received recognition for his public service in the Milwaukee community, where he resides with his wife of 35 years.  Support this podcast

Join Shalom Klein on his weekly radio show, Get Down To Business with guests: J.J. Montanaro Jacob Meister Wayne Breitbarth Henry Goodelman

Wayne Breitbarth is the Founder and CEO of Power Formula, a company that helps businesses and individuals maximize their efforts on LinkedIn. Website: www.powerformula.net Check out our new search directory to hear top Advisors and Speakers or book YOUR interview at www.ExitCoachRadio.com   Show host and speaker Bill Black helps business owners develop their 3-5 year Succession & Exit plan. Learn more at www.Ersi.biz.

If you are looking for tips on how to best utilize LinkedIn to get a job, market your business/increase sales or find qualified employees, then today's podcast is for you! We interview Wayne Breitbarth, the CEO of Power Formula, LLC. He is the author of the book, The Power Formula for LinkedIn Success (now in its fourth edition). Wayne has been featured in Forbes, Inc., Wired, American Express Open Forum, and seen on NBC and Fox Business. He is an internationally recognized industry leader in LinkedIn training, marketing and consulting. He is also an experienced businessman and speaker. Wayne has shared his expertise with more than 100,000 business professionals through dynamic presentations to worldwide audiences, private business consulting, and through his critically acclaimed book, The Power Formula for LinkedIn Success.This podcast is packed full of great advice/tips for LinkedIn users. We hope you enjoy our conversation with Wayne as much as we did!Join Our Podcast Email List! Follow Our Podcast:Website: Listen To Our Podcast HereYouTube Channel Twitter LinkedIn Facebook InstagramAll Things College and CareerMeg's LinkedIn Bobbie's LinkedIn Music Production: Lena Keller: lena.m.keller@gmail.comTechnical Production: Richard BarnettShow Notes:Jeff Weiner, CEO of LinkedInThe University of Wisconsin - WhitewaterMarquette UniversityKilling Eve

In this episode we'll chat with Wayne Breitbarth about the ways authors can use LinkedIn to build their brands and promote their books.

LinkedIn expert, Wayne Breitbarth, is back with more excellent insight into LinkedIn strategies to promote and grow your manufacturing business! Jim and Jason ask the hard questions about the worth of a premium account, when and how to say no to offending taggers and salesmen, and when, where, and how to post the good stuff. Be sure to listen the whole way through for all the tips and tricks to boost your business and put you on the leading edge of the manufacturing industry! Connect with us:www.MakingChips.com/contact The premium life: LinkedIn strategies for greater coverage Is a premium account worth the cash? Wayne shares a helpful gauge to determine if it’s time for you or your business to bite the bullet for premium benefits. If you are running into what Wayne calls the “free wall,” then it’s time to pay. If trying to keep up with who has been viewing your profile is taking up all your spare time, then you may want to consider going premium. With the upgraded account, you can see the past 90 days of profile “stalkers.” Being able to go back and see who has been visiting your profile will help you determine who to reach out to and build relationship with. Another way to tell if it’s time for that premium account is if you are maxing out your search allowance for the month. A premium account will give you a wider berth for searching out the perfect people to build your business and professional alliances. Wayne suggests the “Sales Navigator/Professional” premium setting as the perfect “rocket-ship” to carry your profile to the next level. Dealing with unwanted attention Jim and Wayne both get frustrated and feel offended when someone tags them in posts that have nothing to do with them. Some people use tagging as a sales tactic to take advantage of others’ many followers. Wayne suggests that if this happens to you, untag yourself from the post. If it happens again with the same instigator, direct message that person, and politely - but firmly - ask them to stop. If it still continues, disconnect with that person. How do you respond when someone sends a connection request and within minutes of you accepting, direct messages you trying to sell you something? If there isn’t any effort being made to build relationship with you first, Wayne suggests disconnecting with that person. Learn why building relationship is important in establishing credibility before a sale and why pre-canned, automated systems aren’t the best tactic by listening to the whole episode! What to post and where to promote Earlier in LinkedIn’s history, one could post an article, and all of that person’s connections would be notified that an article had been posted. Articles, however, aren’t as profound as they used to be. Wayne explains that the tactic originally worked because LinkedIn was trying to garner quality material within its platform. Over time, however, people began cutting corners on the quality of their articles and began only posting a sentence from a blog post or a small paragraph. LinkedIn pulled back from the promotion of articles as the material deteriorated in quality. While it is important to include your latest blog posts and articles on your profile, make sure that your writing is of high quality. People viewing your profile will want to see professionalism throughout your material - including your writing. Excellent writing builds credibility. Wayne encourages the strategy of re-sharing articles that may be a month old and didn’t receive the attention it deserved. Unimpressive impressions What does a view or impression mean? Unfortunately, they aren’t as big of a deal as some might wish. Wayne explains that an impression or view is essentially someone sweeping by your post but not actually looking at it. The activity to get excited about is comments. Making sure you are active on your posts and promoting conversation is also helpful. A response to others on your own post still counts as activity that will help broadcast your post to even more connections. Personal pages are often more powerful than company pages because of the greater number of connections often found on personal pages. While posting on both will help generate greater activity, Wayne encourages users to focus their energy on their personal page. For more insight and tips on how to create the best content and broadcast it to the greatest number of connections, listen to the whole episode! Growing your business through LinkedIn isn’t as hard as you think. Here’s The Good Stuff! MakingChips News: Opinion articles to boost your competence. Understanding what it means to be a “change agent.” Wayne Breitbarth’s rise to LinkedIn success. The power of a premium account. Navigating the waters of unwanted tagging and sales. When and how to upload company content. Don’t be impressed by those impressions. Quality over quantity. Tools & Takeaways What Makes a Great Manufacturing Leader The Power Formula for LinkedIn Success This Week’s Superstar Guest: Wayne Breitbarth Wayne Breitbarth Connect With MakingChips www.MakingChips.com On Facebook On LinkedIn On Instagram On Twitter On YouTube Subscribe to Making Chips on Apple Podcasts, Google Play, Stitcher, or Spotify *******************************************************************************************************

Gaining LinkedIn success is not as difficult as some may think. Utilizing the world’s largest database of professionals is key to marketing your manufacturing business and rising as a leader in the industry. Guest speaker, Wayne Breitbarth, is a LinkedIn trainer and shares his strategies and insights into the powerhouse of LinkedIn and how manufacturing leaders can effectively connect with other leaders, share their businesses, and expand their reach. Connect with us:www.MakingChips.com/contact Why manufacturing leaders need to pursue LinkedIn Success LinkedIn is the largest database of professionals and business leaders that is available. As business leaders, LinkedIn is a powerful tool that can be used to market businesses, find competent employees, and connect with other influential industry leaders. An exuberant amount of time isn’t needed to establish yourself and your business on LinkedIn. Wayne explains that it is all about strategizing the processes and systems available on the platform and focusing on what matters to you and your company. Understanding the essence of LinkedIn The essence of LinkedIn is not only found in the opportunities of such a large database but in the opportunity to form relationships. Relationships are the foundation of any successful business venture. Wayne describes what your relationship status may look like on LinkedIn depending on the size and purpose of your company. Sometimes more is truly more, and sometimes it’s not. If you are selling a book or trying to reach a wide audience with a new podcast release, then you may want to accept all those connections with people you may not know. If your business belongs in a more niche atmosphere, then your number of connections may be smaller - and that’s okay. It is important to understand, however, that the search engine algorithms that rule LinkedIn like to see a large connection base. Wayne suggests creating a social media atmosphere on LinkedIn that is saturated with the people of your industry, whether that be followers, customers, or other leading manufacturers. To learn more about how to create and maintain effective relationships, listen to the whole episode! Strategizing your LinkedIn process Succeeding with your LinkedIn profile can be achieved through strategizing the tools that LinkedIn offers. Keyword optimization is a large part of making yourself known and finding the people you need to help grow your business. Include specific terminology in your headline, stories, and description. Stay away from broad terms such as “strategy” in your skill-set and include specified terms such as “Podcast Host.” Show off your unique professionalism and offerings. Your skill-set can be utilized through endorsements and recommendations. Search engines love using your list of skills as keywords. Make sure they reflect what you want to be known for. Wayne explains that recommendations and endorsements are gifts to you. Use them in business proposals and when sharing your business with others. Posting can be a confusing tool, but Wayne explains that success in posting is all about velocity. Tagging relevant people in your post will expand its reach. Be careful to not “spam” others with overabundant tagging, but instead talk with the people you plan to tag and explain that it is a strategy to help promote and grow the business. Velocity is gained through initializing and promoting activity on your posts. Use hashtags and comment on a post that someone else tags you in to begin a conversation. LinkedIn algorithms look for how fast your post is being responded to and how much activity is being generated by your post. The more activity the better. Creating an all-star profile Beginning a profile or revamping a stagnant one isn’t hard! Begin by understanding your audience. Who are you writing and creating your profile for? Headlines should be short but descriptive. If you have five jobs, then list all of them in your headline and title. Create stories that are relevant and captivating when describing your job positions. Ask yourself, “How can my job experiences benefit others?” Promote your strengths and don’t be shy about creating an eye-catching profile. For more insight into what makes a great LinkedIn profile, listen to the entire episode!   Here’s The Good Stuff! Is social media a distraction? Guest speaker, Wayne Breitbarth, is a professional LinkedIn trainer. Understanding the power of LinkedIn: the largest database of professionals in the world. Creating a strategic LinkedIn process. Optimizing the time you spend promoting your company. The essence of LinkedIn is relationship. Is more actually more? The art of tagging. How to create velocity in your posts. Effectively utilizing endorsements and recommendations. How to begin or revamp your LinkedIn profile. Tools & Takeaways Digital Minimalism Traction These Industries Will Face the Biggest Talent Shortages by 2030 This Week’s Superstar Guest: Wayne Breitbarth The Power Formula for LinkedIn Success Wayne Breitbarth Connect With MakingChips www.MakingChips.com On Facebook On LinkedIn On Instagram On Twitter On YouTube Subscribe to Making Chips on Apple Podcasts, Google Play, Stitcher, or Spotify

There’s no denying that LinkedIn is a fantastic tool. So then why are so many people so seemingly clueless on how to use it effectively? What are you doing wrong? Wayne Breitbarth is a LinkedIn trainer and was a guest on the Streamlined podcast recently. He thinks that really there are 3 things you need to remember:   Utilize the Advanced Search Feature Send a PERSONAL Connection Request Have A Follow Up Plan    

If you haven't checked out LinkedIn yet, you need to! As an employee or an employer, this networking site is full of tools for you. You can use it to find a new job, market your business, connect with the right people for prospecting - the possibilities are endless! Listen in with LinkedIn guru Wayne Breitbarth, who shares some tips on making the most of this powerful website. Follow Prism Insurance Agency, Inc. on LinkedIn by going to: https://www.linkedin.com/company/prism-insurance-agency

Wayne Breitbarth, #LinkedInExpert is on the podcast today. Wayne is perhaps the foremost LinkedIn expert in the country,  He'is the CEO of the Power Formula LLC, a best selling author, a LinkedIn consultant, and an energetic keynote speaker. Wayne's book, #ThePowerFormula of LinkedIn Success, which is now soon to be in its 4th edition, has…Continue reading ➞ Wayne Breitbarth, LinkedIn Expert – Episode 4The post Wayne Breitbarth, LinkedIn Expert – Episode 4 first appeared on Mike Malatesta.

Wayne Breitbarth, #LinkedInExpert is on the podcast today. Wayne is perhaps the foremost LinkedIn expert in the country,  He’is the CEO of the Power Formula LLC, a best selling author, a LinkedIn consultant, and an energetic keynote speaker. Wayne’s book, #ThePowerFormula of LinkedIn Success, which is now soon to be in its 4th edition, has…Continue reading ➞ Wayne Breitbarth, LinkedIn Expert – Episode 4

Wayne has been in this game since the early days of LinkedIn. His interest started off as a hobby but when he realized people were really attentive when engaging in public speaking on the topic, he teamed up with his wife to write a book about it. The Power Formula for LinkedIn is now on its 4th Edition and has sold over 100,000 copies. When Wayne first meets with clients (organizations, individuals, colleges and universities, and especially sales teams) all he has to do is show them how to do a basic advanced search and already they are impressed - that's how little people know about the platform! In Wayne's words: "LinkedIn is interesting and can go so many ways because it all comes down to the database it provides access to." In this episode we dive into some unique tactics and business growth methods that you wouldn't normally think about. For instance, have you considered looking into alumni from your school to start seeking leads? Tune in to hear actionable tips and insights on ways to generate more leads and business opportunities through LinkedIn.

Social Jack™ Influence Factory Episode 29: Featuring Wayne Breitbarth – Leveraging Your LinkedIn Profile Air Date: Wednesday, August 8th, 2018 This week’s edition of the Influence Factory brings you the latest industry news, lessons, and hear from Industry Experts, ask questions live online, win prizes and have some fun! Our Influencer Guest, Wayne Breitbarth, will be discussing hot tips on leveraging your LinkedIn profile surrounding the newest updates to LinkedIn. Learn about: - The Latest Industry News - Insights into Top Trends - Tips and Tricks to Increase Your Influence - And more… The Influence Factory is a LIVE webcast that airs every Wednesday at NOON Central Register for the LIVE webcast: http://myinfluencefactory.com/ View Past Episodes: https://app.socialjack.com Brought to you by Social Jack™

Wayne Breitbarth is the CEO of Power Formula LLC. He is an experienced businessman, speaker, and author and an internationally recognized industry leader in LinkedIn training, marketing, and consulting.He has shared his expertise with more than 80,000 business professionals through private business consulting, dynamic presentations to worldwide audiences, and his critically acclaimed book The Power Formula for LinkedIn Success (now in its third edition).He shares his proven five-step process for LinkedIn results with individuals through his online course Explode Your Revenues Using LinkedIn.LEARN MORE: PowerFormula.net | LinkedIn | Twitter: @WayneBreitbarth | Facebook: @powerformulaResume Storyteller with Virginia Francohttps://businessinnovatorsradio.com/resume-storyteller-with-virginia-franco/

CJ interviews Wayne Breitbarth (powerformula.net), author of "Power Formula for LinkedIn Success", on how to find clients via LinkedIn. How do you use LinkedIn search for and find your target audience and establish a connection? How to make the most out of incoming connections? How can your content help with engaging and keeping top of mind with your customers? What is the protocol for frequency and type of contact with customers?This show is broadcast live on Wednesday's 4PM ET on W4WN Radio – The Women 4 Women Network (www.w4wn.com) part of Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/).2

Ron and Wayne discuss many of the secrets on Linked In since Microsoft's acquisition. Find Wayne on Linked In: https://www.linkedin.com/in/waynebreitbarth/  

Ron visits with Linked In expert strategist, Wayne Breitbath. http://www.powerformula.net/  

LinkedIn expert and acclaimed author Wayne Breitbarth shares his formula for using LinkedIn to build success for you and your network!

CJ interviews Wayne Breitbarth, author of "The Power Formula for LinkedIn Success (Third Edition - Completely Revised): Kick-start Your Business, Brand, and Job Search" on how you can use LInkedIn to promote your brand. We'll cover all the LInkedIn basics you need to start promoting your brand via blog posts, video, or Mp3. This show is broadcast live on Wednesday's 4PM ET on W4WN Radio – The Women 4 Women Network (www.w4wn.com) part of Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/).

Wayne Breitbarth --- Support this podcast: https://anchor.fm/mrbiz/support

Wayne Breitbarth --- Support this podcast: https://anchor.fm/mrbiz/support

LinkedIn expert, Wayne Breitbarth, joins us to discuss the preparation when starting your LinkedIn profile and why it's important to have a daily routine.

In this episode, Steven Mario Cavallo discusses many aspects of how to grow your sales, how to do business development effectively and efficiently; and also brings you information about cultivating business using the LinkedIn platform – the world’s biggest professional network. Today we focus on the system that drives sales revenue, as this is usually the focus of most businesses’ efforts. Note however, that an increase in sales does not necessarily result in increases in profits, as large volumes often require low margins. Certain market conditions must already exist in order to make a meaningful number of sales: Market must be of a viable size and have buyers with the economic means to purchase Buyers in that market must have a need they want to fulfil with your product or service Buyers must be made aware that your type of product or service exists and how it benefits them Certain conditions must be met by the firm in order to make a meaningful number of sales: Your business must have a reliable supply of the product, or the capacity to produce the service you sell You must have adequate distribution (either physical or virtual) through which to sell (either owned by you or supplied to the market via distributors) Most importantly, your product or service must fit the actual need the market has (i.e. it must effectively solve the problem, or cater to the needs of the buyers in that market). CRITICAL: The buyer must perceive that your good or service provides them with more value than the monetary value they’ve forgone. In this way, a small component or ingredient that saves a business a million dollars a year (or makes them an extra million dollars a year) is WORTH a lot of money to the buyer, even if it costs a few cents to make. (e.g. infrared heater for commercial painting industry). If your buyers perceive the value they get is less than the dollar price of your offering, then either your price is too high or you need to develop your product further (or create a new one that more directly fills their needs). Best practise is to conduct research that gives you a detailed understanding of what buyers actually want, and then go make it to that exact spec. That way, you have an offering that ‘ticks all their boxes’ and appears custom-made for them. LEAD GENERATION From a microeconomics perspective, you must know the meaningful market segments of your buyers Consumer Businesses Government Geographic Demographic (age, income, education) Size Cultural Industry classification (ANZSIC in Australia, NACE in Europe, UKSIC in Britain, NAICS in North America) Understanding the problems from the perspective of each of your segments. Whether you sell to consumers or business, always be certain on how your product or service takes their specific pain away. Remember, each segment has different pains/needs/wants so alter what you tell each so they only hear what is relevant to them. Choose appropriate promotional channels and methods Advertising Trade magazines (companies that supply to specific trades) Television and radio (broad based appeal, FMCG, lowest cost per impression) Newspapers (ability to include more detail in an ad, cut-out coupons) Online (interactive, control costs, able to target niche interests via Facebook ads) Promotion via independent distributors or satellite branches (push initiatives such as holidays for highest performing vendor) Networking events (represent your company where influencers are, promote to industry groups) You must have a soundly designed referral system that generates new customers automatically. There are certain attributes of such a system that are critical, so ensure you engage a firm that understands those principals. If set up correctly, it can be extremely powerful in growing your business as is evidenced in the referral programmes we have set up for clients. Public relations, publicity, events etc. (if your business has notoriety, new invention, provide commentary to current events of controversy) Include an appropriate call to action Toll free number Visit a store or distributor Book a free consult Go to the website Click to initiate chat session Click to buy now (online) In app purchase SALES MANAGEMENT Sales force in the organisational structure Best integrated as part of the marketing function Sales Manager, Advertising Manager, PR Manager, Market Research Manager, Customer Service Manager all report to the Director of Marketing This ensures coherence and that all outward efforts are unified (e.g. nothing worse than a sales rep that is not aware of a current special when quizzed by a customer) Ensures as customer feedback comes back to organisation, it is properly assimilated into product development Most importantly, it gives the organisation a market orientation (i.e. everything is aligned with the needs of the market) Sales territories Ensure the basis by which you assign territories is based on the characteristics of the PEOPLE that comprise the market, i.e. the nature of the buyers. This may not have any correspondence to commonly accepted geographical regions, particularly within a single city. Territorial design is at optimum when all districts equal in both sales potential and the sales reps’ workload. When sales potentials are equal, then it is easier to compare the sales performance of individual reps and it also improves the morale of your sales force. As population density shifts over time, you must adjust the territories to match or those you rely on to create your revenue will have disputes amongst themselves. Overlay all targets from the different segments onto a geographical area to fully understand the total sales potential of that area. Sales reps are very expensive so aim to minimise travel time wherever possible, and train each rep to be able to properly service different types of customers in the one area to avoid duplication of sales routes by multiple reps. This could drastically increase the number of sales per hour. Use computer aided tools that help solve the travelling salesman problem when in drawing the most efficient sales routes. Build incentives and rewards to encourage high sales performance in your staff and avoid disinterest. Ensure you have the proper amount of sales supervision Enough to provide training and assistance Adequate enforcement that company policies are followed Monitoring of performance Provides relationship, encouragement, assurance and recognition for your people out on the road alone, facing rejection after rejection. Formal motivational drivers e.g. team goals, personal goals, enjoyable work culture, job security, belonging to a strong social structure (look forward to coming back to the workplace at the endo fo the day to see their work mates), respect, involvement in regular staff meeting to contribute and feel ‘ownership’ of the work at hand. Improves morale and leads to greater sales performance SALES PROCESS Let’s visit some of the most crucial elements in personal selling as it pertains both the B2C and B2B. I will touch on areas you cannot afford to be weak in as mistakes here result will prevent any chance for sales growth, no matter how fabulous your product or service is. Readiness of your sales staff Are they adequately trained? Knowledge of each customer segment and its specific needs Up to date with all current specials and has copies of all advertisements Guidance of most appropriate offering matches each type of customer Product knowledge Organisational strengths and competitive advantages/disadvantages Sales technique FAQ (overcoming common objections, returns policy, pricing authority) Indoctrination and belief Sales aids Scripts Brochures Financial simulations that prove the financial viability for customers to buy Demonstration stock Video Provide your sales staff and support team with good CRM and tracking systems so they are informed of the customer details, purchase history, delivery status, financial status and case notes of previous interactions with your organisation. Even the high-end versions of off-the-shelf software such as QuickBooks Pro or Reckon Premier or Xero can do this reasonably well, if the creation of your own custom database is not feasible. Consultative Selling Approach  Is indicative of a relationship-based approach to selling Salesperson focuses on the needs of the buyer (not on their own needs) The client has an issue or problem, which is discussed and understood by the salesperson The client is treated as an equal in this consultative process The salesperson then solves the client’s problem as comprehensively as possible by suggesting the products or services that suit the needs of the client (only suggest things that are relevant) If the buyer understands the seller can remove their pain and the proposed product or service is perceived as more valuable than the asking price…only then can their be a sale. The salesman that talks too much and doesn’t actively listen to the customer cannot transfer to that customer a full appreciation of the incredible work done for them, by everyone in your business. The full value of your work can only be understood when the entire picture is revealed. No professional filmmaker would ever allow an incompetent projectionist to obscure two thirds of a cinematic masterpiece from the audience’s view. Group presentations Common when selling to businesses Presentations are often made to a panel of professional buyers, each of whom represent a different functional department within the organisation: e.g. operations, marketing, finance, engineering Ensure the presentation covers the needs (i.e. solves the problems/ticks to boxes) that are unique to each of these departments (i.e. has a specific part for each of the panel members) Make sure every person fully understands how you can solve their problem or satisfy their need Much more effective to answer questions throughout the presentation, rather than withholding them until the end Include quantitative and qualitative proof that will help the panel (or individual) arrive at a positive purchase decision (e.g. calculations using their real numbers to give reliable estimates of savings; or photographs and video or before/after results; and wherever possible, live demonstrations that involve the audience such as torture tests). If you sell to resellers, clearly communicate how your product or service is commercially advantageous to them: The resale-ability of your product and how easy it is for them to sell Opportunity for greater sales volumes, more gross profit on resale and is cheaper for them to acquire, has lower transport costs, can be delivered more quickly, proximity means they need to warehouse as much etc. Emphasise that you provide superb training support, marketing support, easy ordering, easy returns for returned items, favourable credit terms and another other benefits. Responding to objections and problems Common types of objections Related to the customer’s situation or attitude (e.g. loyalty to a current supplier) Related to your product or service (e.g. price, missing features) Related to your company or the salesperson (e.g. company reputation, rep is too young) Receiving objections Anticipate and prepare (be ready for the common concerns) Your sales staff must never avoid objections Analyse their background and cause (to understand them) Prepare sheets for your sales force detailing common objections in each segment, with the appropriate responses Be positive and confident, but never cocky. Your salespeople’s goal is to provide genuine help, not win an argument Your staff should deal with each objection as when it is raised or the buyer will not hear any more of what the salesperson says because their mind will be stuck on the unresolved issue and so block any chance of a sale Objections to Price (3: you’re too expensive, it’s outside my budget, it’s not worth the money) Price and value It is your sales team’s responsibility to ensure the buyer has a full opportunity to examine value rather than the initial price. Very few buyers can buy solely on price (this is possibly only with commodities) Make this your sale team’s mantra: “Value of the total benefit of owning a product/service compared to the total cost of owning it” The total cost of ownership includes the initial price, plus the cost in money, time & inconvenience of operation, service maintenance or repairs, over its useful life. The total benefit of ownership includes both tangible benefits (works correctly, is reliable, durable etc.) and intangible benefits (reputation, vendor support, services, prestige, peace of mind, improved self-image etc.). Ensure your sales force has the ability to properly demonstrate the lifecycle costing comparisons using real-life figures over different time periods that provide the total cost of ownership is less with your product, despite the higher initial price. It is essential you provide them the tools to do this easily and accurately (e.g. a spread sheet or online calculator). I have done this very successfully a number of times where I sold large-ticket equipment to businesses that were hundred of thousands of dollars more expensive than a competitor’s offering. In every case, the product was genuinely better for their operations and I was able to provide them unequivocal mathematic evidence of this, using their actual input variables and to project the resultant savings they would enjoy over the next months and years. What initially looked to them like an overpriced offer ended up becoming a purchase they simply could not do without. Every sale I presided over went through. Building relationships with key customers Your sales staff should be investing in customers at a genuine level and show interest in the personal lives of the buyers they come to know (e.g. remembering birthday, enquiring about kids’ progress etc.) Good account management Integration of sales into the marketing function (keeps sales staff more up to date with market trends, gives buyers a greater sense that your organisation is a market leader) Develop a documented account management plan that includes all customers (don’t allow a haphazard approach to customer care as it will alienate customers and cause sales atrophy) Reduce entry friction wherever possible and build maximum exit barriers for customer growth and retention.       00000084 0000009A 000082E2 000082F3 0028B397 0028B397 00007E63 00007EC0 0028B292 0028B1DB

As an experienced businessman, speaker, author, and recognized industry leader in LinkedIn training, marketing, and consulting, Wayne Breitbarth joined the show to talk about his latest book, the 3rd edition of The Power Formula for LinkedIn Success. Wayne, along with other companies, developed a comprehensive strategy for using LinkedIn to increase sales, raise brand awareness, recruit employees, reduce recruiting fees, along with ways to discover new markets for products and services. 

Wayne Breitbarth was a 53-year old business owner who faced one of the worst economic downturns, the recession of 2008. A friend convinced him to use LinkedIn. Knowing nothing about social media, Wayne learned how to use LinkedIn to grow his business and today, he has become one of the leading LinkedIn consultants. He has taught over 80,000 business people how to leverage LinkedIn for their businesses and careers.

Adam Franklin chats to Wayne Breitbarth about using LinkedIn to generate business opportunities and converting LinkedIn contacts to email subscribers.

Pete and Dom discuss the principles in Neil Rackham’s SPIN Selling technique for making high-value sales, then they apply the the techniques to the 7 Levers of Business to show how you can benefit from them, whatever your product or service. Pete has a couple of consulting/strategy session spots available - email support@preneurgroup.com for more details. -= Win Stuff! =- In honour of the 2013 Awards, we are giving away 3 copies of SPIN Selling by Neil Rackham (one of Dom’s Awards Choices) To enter this competition, just visit: http://www.preneurmarketing.com/preneurcast and leave a comment on the post for the awards show. Tell us your vote for any of the categories we listed this year, and feel free to tell us about a something we missed! -= General Links =- - Online Get a copy of the 7 Levers Report - http://7leversreport.com Ramit Sethis' Blog - http://www.iwillteachyoutoberich.com Wufoo Forms - http://www.wufoo.com SurveyMonkey Forms - http://www.surveymonkey.com - Books SPIN Selling - Neil Rackham Audible - http://preneurmarketing.com/spinsellingaudio Amazon - http://preneurmarketing.com/spinsellingbook SPIN Selling Fieldbook - Neil Rackham Amazon - http://preneurmarketing.com/spinsellingfbook Flee 9-5: Get 6 - 7 Figures and Do What You Love by Ben Angel Amazon - http://preneurmarketing.com/flee95book You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Previous PreneurCast Episodes All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode. Episode 126 - Clarity vs. Distraction - http://preneurmarketing.com/preneurcast/preneurcast126-clarity-and-distraction/ Episode 124 - 2013 Awards - http://preneurmarketing.com/preneurcast/preneurcast124-2013-awards/ Episode 116 - Who are your customers? - http://preneurmarketing.com/preneurcast/preneurcast116-who-are-your-customers/ Episode 95 - LinkedIn with Wayne Breitbarth - http://preneurmarketing.com/preneurcast/preneurcast095-conversation-with-wayne-breitbarth/ Episode 52 - 7 Levers Redux - http://preneurmarketing.com/preneurcast/preneurcast052-7-levers-of-business-redux/ Episode 37 - Preneur Hierarchy - http://preneurmarketing.com/preneurcast/preneurcast037-the-self-indulgent-preneur-hierarchy/ -=- For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

The days of the rubber-chicken networking lunch where you waste time sitting next to someone with whom you have absolutely nothing in common are over, along with the days of desperately going through old business cards trying to find that contact you remember meeting at the tradeshow six months ago! Linked In guru Wayne Breitbarth’s shortcuts will expand your network … Read more about this episode...

In another foundation episode, Dom talks about one of the basic mistakes many businesses make when marketing themselves: not being clear about what services or products they offer. -= PRENEURCAST HAS MOVED =- PreneurCast has a new home over at http://preneurmarketing.com -= Win Stuff! =- We are now regularly receiving copies of books (and other goodies) from the authors we feature to give away to PreneurCast listeners. To enter our current competition, just visit: http://www.preneurmarketing.com/win Keep checking back for the latest competition and prizes! -= Links =- - Books You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Previous PreneurCast Episodes: Episode 088 - Determination vs Discipline Episode 089 - Valuing Your Time Episode 090 - Investing in Yourself and Your Team Episode 092 - Core Business Episode 095 - LinkedIn with Wayne Breitbarth All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode. -=- For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

Feeling left behind on cashing in on using LinkedIn? You see the blogs about the great success people are having using LinkedIn to grow their revenue and business. Do you wonder what are they doing that you are not? Wayne Breitbarth, the LinkedIn guru, and best selling author of Power Formula for LinkedIn Success: Kick-Start Your Business, Brand, and Job Search shares with BizTalk Host Jim Lobaito several things you can start doing today to jump start your business development utilizing LinkedIn.

Wayne Breitbarth, Author of The Powerful Formula for LinkedIn Success joins our show to discuss the recent changes to LinkedIn and which of these changes are helpful and which just cause frustration. Wayne will explain what a novice LinkedIn user should focus on when setting up their new profile and what will help them stand out from the crowd. Christopher Buckstein, Director of The Entrepreneurship Village at Chapman University discusses the resources the Entrepreneurship Village at Chapman University offers to student and non-student entrepreneurs. The Entrepreneurship Village has formed a couple key partnerships and expects even greater physical and network growth within the next 5 years.

Panel Wayne Breitbarth (twitter linkedin) Reuven Lerner (twitter github blog) Curtis McHale (twitter github blog) Eric Davis (twitter github blog) Jeff Schoolcraft (twitter github blog) Charles Max Wood (twitter github Teach Me To Code Rails Ramp Up) Discussion 01:07 - Wayne Breitbarth Introduction The Power Formula for LinkedIn Success by Wayne Breitbarth 01:37 - Importance of LinkedIn 02:39 - Making Connections Advance Search Filtering 03:16 - Handling Random Requests/Spam 04:16 - Finding Others vs Getting Found 07:34 - Profile Advice Catchy Headline Descriptive Summary Establish Credibility List Resources 12:50 - Profiles vs Resumes Attention Span Calls to Action 17:39 - Groups 20:00 - Choosing LinkedIn over other platforms (i.e. Google+) 22:03 - Endorsements 26:06 - Free vs Paid Accounts 28:19 - Getting the most out of LinkedIn Cool Profile Strategic Connections 31:28 - Volunteer Causes and Experiences 34:39 - Profile Pictures 35:53 - Finding and joining good groups 37:38 - Handling Profile Views Finding out how people find you 41:27 - Spending time on LinkedIn 42:29 - Reaching out to others via LinkedIn 43:36 - LinkedIn Third Party Applications LinkedIn App Hootsuite 44:27 - Status Updates 44:48 - Company Pages Picks S5: A Simple Standards-Based Slide Show System (Reuven) org-S5 (Reuven) Backups (Reuven) PHPStorm Tutorials (Curtis) My Daily Scrum (Curtis) Scrivener (Eric) Bartender | Mac Menu Bar Item Control (Jeff) Platform: Get Noticed in a Noisy World by Michael S. Hyatt (Wayne) This Is Your Life Podcast (Chuck) Platform University (Chuck) Next Week Freelancers Show: Building a Consultancy with Ben Lachman and Robert Cantoni Transcript [Hosting and bandwidth provided by the Blue Box Group. Check them out at bluebox.net.] [You're fantastic at code, but do you have an action plan to take it to the next level? The upcoming book, Next Level Freelance, will help you optimize your freelance business for happiness. The book is packed with actionable steps to make more money, case studies, tips to find more clients, and exercises for you to establish your desired lifestyle. Extras include: 9 interviews with freelancers who make great money while enjoying great work-life balance, videos on strategies to find quality subcontractors, and videos on making more free time by outsourcing your daily tasks. Check it out today at nextlevelfreelance.com!] CHUCK: Hey everybody and welcome to Episode 67 of the Freelancers Show! This week on our panel, we have Reuven Lerner. REUVEN: Hello! CHUCK: Curtis McHale. CURTIS: Good day! CHUCK: Eric Davis. ERIC: Hi! CHUCK: Jeff Schoolcraft. JEFF: What's up! CHUCK: I'm Charles Max Wood from DevChat.tv. This week, we have a special guest and that's Wayne Breitbarth. WAYNE: Hi everybody! CHUCK: Since you haven't been on the show before, do you want to introduce yourself? WAYNE: Sure! My name is Wayne Breitbarth, I'm the author of "The Power Formula for LinkedIn Success" - sort of a self-taught, self-made LinkedIn expert; didn't want anything to do with social media, but now has found a way to actually make a living doing it and just having a blast doing so. CHUCK: Awesome. I've been reading your book, and it's really, really good. And I'm really excited to talk about a lot of the stuff related to LinkedIn. For us as freelancers, I'm a little curious, what do you think the most important part of LinkedIn is for us? WAYNE: I think what we all have to do -- we're all sort of in the game of trying to build our business every single day of the week, right? One of the most important things you got to do is make a lot of connections - the right connections. Secondly, you got to make sure that your profile has got all the critical keywords. I know you are very techy guys, so you probably get that part that many people don't.

Panel Wayne Breitbarth (twitter linkedin) Reuven Lerner (twitter github blog) Curtis McHale (twitter github blog) Eric Davis (twitter github blog) Jeff Schoolcraft (twitter github blog) Charles Max Wood (twitter github Teach Me To Code Rails Ramp Up) Discussion 01:07 - Wayne Breitbarth Introduction The Power Formula for LinkedIn Success by Wayne Breitbarth 01:37 - Importance of LinkedIn 02:39 - Making Connections Advance Search Filtering 03:16 - Handling Random Requests/Spam 04:16 - Finding Others vs Getting Found 07:34 - Profile Advice Catchy Headline Descriptive Summary Establish Credibility List Resources 12:50 - Profiles vs Resumes Attention Span Calls to Action 17:39 - Groups 20:00 - Choosing LinkedIn over other platforms (i.e. Google+) 22:03 - Endorsements 26:06 - Free vs Paid Accounts 28:19 - Getting the most out of LinkedIn Cool Profile Strategic Connections 31:28 - Volunteer Causes and Experiences 34:39 - Profile Pictures 35:53 - Finding and joining good groups 37:38 - Handling Profile Views Finding out how people find you 41:27 - Spending time on LinkedIn 42:29 - Reaching out to others via LinkedIn 43:36 - LinkedIn Third Party Applications LinkedIn App Hootsuite 44:27 - Status Updates 44:48 - Company Pages Picks S5: A Simple Standards-Based Slide Show System (Reuven) org-S5 (Reuven) Backups (Reuven) PHPStorm Tutorials (Curtis) My Daily Scrum (Curtis) Scrivener (Eric) Bartender | Mac Menu Bar Item Control (Jeff) Platform: Get Noticed in a Noisy World by Michael S. Hyatt (Wayne) This Is Your Life Podcast (Chuck) Platform University (Chuck) Next Week Freelancers Show: Building a Consultancy with Ben Lachman and Robert Cantoni Transcript [Hosting and bandwidth provided by the Blue Box Group. Check them out at bluebox.net.] [You're fantastic at code, but do you have an action plan to take it to the next level? The upcoming book, Next Level Freelance, will help you optimize your freelance business for happiness. The book is packed with actionable steps to make more money, case studies, tips to find more clients, and exercises for you to establish your desired lifestyle. Extras include: 9 interviews with freelancers who make great money while enjoying great work-life balance, videos on strategies to find quality subcontractors, and videos on making more free time by outsourcing your daily tasks. Check it out today at nextlevelfreelance.com!] CHUCK: Hey everybody and welcome to Episode 67 of the Freelancers Show! This week on our panel, we have Reuven Lerner. REUVEN: Hello! CHUCK: Curtis McHale. CURTIS: Good day! CHUCK: Eric Davis. ERIC: Hi! CHUCK: Jeff Schoolcraft. JEFF: What's up! CHUCK: I'm Charles Max Wood from DevChat.tv. This week, we have a special guest and that's Wayne Breitbarth. WAYNE: Hi everybody! CHUCK: Since you haven't been on the show before, do you want to introduce yourself? WAYNE: Sure! My name is Wayne Breitbarth, I'm the author of "The Power Formula for LinkedIn Success" - sort of a self-taught, self-made LinkedIn expert; didn't want anything to do with social media, but now has found a way to actually make a living doing it and just having a blast doing so. CHUCK: Awesome. I've been reading your book, and it's really, really good. And I'm really excited to talk about a lot of the stuff related to LinkedIn. For us as freelancers, I'm a little curious, what do you think the most important part of LinkedIn is for us? WAYNE: I think what we all have to do -- we're all sort of in the game of trying to build our business every single day of the week, right? One of the most important things you got to do is make a lot of connections - the right connections. Secondly, you got to make sure that your profile has got all the critical keywords. I know you are very techy guys, so you probably get that part that many people don't.

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This week, Pete talks to Wayne Breitbarth, author of The Power Formula for LinkedIn Success. They discuss the benefits of using LinkedIn as a business owner and entrepreneur, and the basics of getting started. Plus, Wayne highlights some power features. -= WIN COPIES OF WAYNE'S BOOK =- We've secured a few copies of Wayne's book to give away to PreneurCast listeners. Listen to this week's episode to find out how you can win your own copy. -= Links =- - Online http://www.powerformula.net/ - Wayne's site, dedicated to the book - Previous PreneurCast Episodes: All previous episodes are available over at http://preneurmedia.tv along with show notes, links and full transcripts of each episode. -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

    Belinda Mays is the Nation's #1 No Nonsense Success Strategist, Small Business Passionista, & Life Long Goal Digger. She is the owner of The Success Project, LLC an Atlanta based boutique consulting and coaching firm dedicated to helping aspiring and existing professional service providers become more productive and profitable. Wayne Breitbarth is the CEO of Power Formula LLC. He is an experienced businessman, speaker, and author who has shared his passion for social media with thousands of business professionals through private business consulting and dynamic presentations to local and national audiences over the past four years. His clients include Inc. Magazine, the American Marketing Association, and the American Society for Quality. Wayne draws on his thirty years' experience in the areas of operations, finance, management, consulting, and business ownership to help companies develop a comprehensive strategy for using LinkedIn to increase sales, raise brand awareness, recruit employees and reduce recruiting fees, and discover new markets for their products and services

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Belinda Mays is the Nation's #1 No Nonsense Success Strategist, Small Business Passionista, & Life Long Goal Digger. She is the owner of The Success Project, LLC an Atlanta based boutique consulting and coaching firm dedicated to helping aspiring and existing professional service providers become more productive and profitable. Wayne Breitbarth is the CEO of Power Formula LLC. He is an experienced businessman, speaker, and author who has shared his passion for social media with thousands of business professionals through private business consulting and dynamic presentations to local and national audiences over the past four years. His clients include Inc. Magazine, the American Marketing Association, and the American Society for Quality. Wayne draws on his thirty years' experience in the areas of operations, finance, management, consulting, and business ownership to help companies develop a comprehensive strategy for using LinkedIn to increase sales, raise brand awareness, recruit employees and reduce recruiting fees, and discover new markets for their products and services

Join Howard Lewinter and his guest, Wayne Breitbarth, author of the book, The Power Formula for LinkedIn Success. Howard and Wayne will be specifically discussing how CEOs, presidents and business owners can effectively leverage one of today's most powerful social media tools for business. Navigate the world's largest business networking site; create a powerful profile for you and your company; discover your next customer or business opportunity.

The Bigg Success Show #805We wrap up our 3-part series with LinkedIn expert Wayne Breitbarth. In this segment learn about a silly little thing that many companies overlook on LinkedIn and why it hurts your brand.Thanks so much for listening!

The Bigg Success Show #804We continue our 3-part series with LinkedIn expert Wayne Breitbarth. In this segment, learn the best way to communicate so you don't turn people away.Thanks for listening!- George & Mary-Lynn

The Bigg Success Show #803We begin a 3-part series with LinkedIn expert Wayne Breitbarth. In this segment, learn some techniques for crafting more rich keywords.Thanks for listening!- George & Mary-Lynn

Debra Condren chats with Wayne Breitbarth, author of the #1 selling LinkedIn book, “The Power Formula for LinkedInSuccess: Kick-Start Your Business, Brand & Job Search.” Why should you not only be on LinkedIn, but be *active* on LinkedIn? Even if you’re stretched to your social media limit from keeping up with Facebook and Twitter, and even if you just … Read more about this episode...

Total Duration 27:26 Download episode 66 In this episode I'm going to share a conversation I had recently with Wayne Breitbarth, author of The Power Formula for Linkedin Success: Kick-start Your Business, Brand, and Job Search. Wayne is my favorite expert on LinkedIn and I know you'll enjoy his insights. You can learn more about Wayne and his book at http://www.powerformula.net/. I strongly recommend you sign-up for Wayne's free newsletter with tips and tricks. Thank you for joining me for this episode of The People and Projects Podcast! Have a great week!

How would you like to: Increase sales Raise brand awareness Recruit employees and reduce recruiting fees Discover new markets for products and services               Make more meaningful contacts, and profitable joint venturesDid you know you already have all it takes to do that? Based on your unique experience, background and expertise, effectively presented on LinkedIn, you can begin to forge powerful business alliances, making new contacts, and building your business. On this installment of Biz Buzz, "LinkedIn Guru" and author of "The Power Formula for LinkedIn Success: Kick-start Your Business," Wayne Breitbarth shares his experienced insight and passion for using LinkedIn to your best business advantage. You will be captivated and benefit by Wayne's simple, straightforward approach. He has trained more than 10,000 businesspeople on how to effectively use the LinkedIn professional networking site.

How would you like to: Increase sales Raise brand awareness Recruit employees and reduce recruiting fees Discover new markets for products and services               Make more meaningful contacts, and profitable joint venturesDid you know you already have all it takes to do that? Based on your unique experience, background and expertise, effectively presented on LinkedIn, you can begin to forge powerful business alliances, making new contacts, and building your business. On this installment of Biz Buzz, "LinkedIn Guru" and author of "The Power Formula for LinkedIn Success: Kick-start Your Business," Wayne Breitbarth shares his experienced insight and passion for using LinkedIn to your best business advantage. You will be captivated and benefit by Wayne's simple, straightforward approach. He has trained more than 10,000 businesspeople on how to effectively use the LinkedIn professional networking site.

Wayne Breitbarth, Author, Speaker and Owner of Powerformula joins host Ric Franzi to explain his book "The Power Formula for LinkedIn Success".  This book is aimed at the experienced professional who is either skeptical about LinkedIn or is looking for better ways to use this technology tool this book explains how to use the full power of LinkedIn. Julie Vandermost, President of Vandermost Consulting Services, Inc. talks about her firm which is a full service regulatory, biological and environmental services firm.  VCS has over 14 years of experience successfully completing projects for clients who are both public agencies and private firms.

“LinkedIn Guru” Wayne Breitbarth has trained nearly 10,000 businesspeople on how to effectively use the professional networking site since he began moonlighting as a LinkedIn trainer in early 2009. A businessman himself, Breitbarth is an owner of M&M Office Interiors in Pewaukee, Wisconsin. Prior to his involvement in the office furniture business, he spent nearly twenty years in the automotive industry. He received his BBA from the University of Wisconsin-Whitewater and his MBA from Marquette University. Wayne is also a Certified Public Accountant and spent the early years of his career as an auditor and small business consultant with Arthur Andersen & Co. Melvin writes In this book, "All Medicines are Poison!," Melvin H. Kirschner, BA, BS, MPH, MD, sets out to remove the fog of confusion that clouds the landscape patients are required to navigate in their search for health care today. This book describes the risks and benefits associated with the use of medicines, and explores the validity of other treatment modalities referred to as "Complimentary and Alternative Medicine (CAM). He discusses the numerous failings and back-room dealings in the pharmaceutical and insurance industries, and highlights possible solutions to many of these current concerns. Dr. Kirschner has had an extensive career in the healthcare field. He has championed patient's rights throughout his career. As one of the key physicians instrumental in the enactment of the first end-of-life guidelines in the world, he has always strived for close doctor/patient relationships. In his view the patient's concerns always come first.