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3 episodes with Neil Rackham
3 episodes with Neil Rackham
3 episodes with Neil Rackham
6 episodes with Neil Rackham
3 episodes with Neil Rackham
3 episodes with Neil Rackham
2 episodes with Neil Rackham
3 episodes with Neil Rackham
2 episodes with Neil Rackham
Sales legend and trainer Steve Gielda—co-founder of Ignite Selling—joins Samuel to break down what truly drives performance in medical device, pharma, biotech, and diagnostics. Steve traces his path from selling 3M copiers out of a van to leading life-sciences consulting with Neil Rackham (of SPIN Selling) and building Ignite's simulation-based, gamified training that accelerates pipelines and product launches. We get tactical fast: how today's top reps think strategically, map real stakeholders (beyond the “friendly” contacts), and use smarter questions that challenge clinical and business assumptions—not just needs. Steve explains when SPIN still shines, where Challenger-style questions raise the bar, and why role-playing strategy is as critical as role-playing the call. For frontline managers, Steve lays out the playbook: coach early in the pipeline, ask more than you tell, know when to sell vs. when to coach, and—yes—let your reps fail on safe calls so they learn to win without you. We dive into work ethic vs. knowledge, turning average reps into top performers, and the signals that a high producer is (or isn't) ready for leadership. If you want practical frameworks to sharpen your questioning, focus your account strategy, and elevate your team's coaching culture, this episode delivers candid insights you can apply on your very next call. Connect with Steve: LinkedIn Connect with Me: LinkedIn Love the show? Subscribe, rate, review, and share! Here's How » Want to connect with past guests and access exclusive Q&As? Join our EYS Skool Community today!
Do you have an organized, detailed, strategic marketing plan for every book that you publish? President and Founder of Media Kit Buzz Brian Feinblum joins “Inside Independent Publishing (with IBPA)” to share expert tips about the most important aspects of a book marketing plan pre-publication, during publication, and post-publication, including what your budget should be, best practices for marketing through email lists, social media, advertisements, and much more.PARTICIPANTSBrian Feinblum has been an award-winning book promoter and marketer for over three decades, working with thousands of authors and scores of book publishers to promote books of every genre, including children's books, poetry, fiction, and non-fiction. He worked for two independent publishers as their publicity director, and for 21 years was the chief marketing officer for the nation's largest book publicity firm. His own company, Media Kit Buzz Inc, celebrates five years of providing book marketing consulting and public relations services.You may enjoy reading his award-winning blog of 14 years, which has generated over 4.7 million page views, BookMarketingBuzzBlog. BookBaby and FeedSpot each recognized this as one of the best book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” He can be reached at brianfeinlbum@gmail.comHe has worked with indie presses, small presses, the Big 5, university presses, hybrids, and self-published authors, ranging from bestselling authors such as Dr. Ruth, Mark Victor Hansen, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler, as well as many first-time, self-published, unknown authors -- and everything in between. His clients have been featured in the New York Times, USA Today, and Wall Street Journal, as well as on nationally syndicated radio and television shows and major podcasts. He has spoken before many writer's conferences and presented for several years at Book Expo America. He has been published numerous times in The Writer magazine and The Independent. He served as a judge for the IBPA Book Awards.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,900 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: https://www.ibpa-online.org/Learn more about Book Marketing Buzz Blog here: www.bookmarketingbuzzblog.blogspot.com Sell more books with IBPA's book marketing programs here: https://www.ibpa-online.org/page/ListofBenefits#sellmorebooksFollow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/Follow Brian Feinblum here:LinkedIn - linkedin.com/in/brianfeinblum Facebook -https://www.facebook.com/brian.feinblum
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1780: Brian Tracy outlines ten powerful closing techniques that boost sales by aligning with buyer psychology and building genuine belief in your product. By mastering timing, trust, and tailored communication, sales professionals can confidently guide prospects from hesitation to commitment. Read along with the original article(s) here: https://www.briantracy.com/blog/sales-success/how-to-increase-sales-10-effective-closing-techniques-believe-in-your-company-what-you-are-selling-buyer-decision-process/ Quotes to ponder: "All top salespeople are optimists who expect the sale to happen." "Closing is a natural part of the sales conversation when the rest of the process has been handled correctly." "When you truly believe in your product or service, it comes through in everything you do." Episode references: Zig Ziglar's Secrets of Closing the Sale: https://www.amazon.com/Secrets-Closing-Sale-Zig-Ziglar/dp/0800759753 SPIN Selling by Neil Rackham: https://www.amazon.com/SPIN-Selling-Neil-Rackham/dp/0070511136 The Psychology of Selling: https://www.amazon.com/Psychology-Selling-Increase-Sales-Faster/dp/0785288066 Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1780: Brian Tracy outlines ten powerful closing techniques that boost sales by aligning with buyer psychology and building genuine belief in your product. By mastering timing, trust, and tailored communication, sales professionals can confidently guide prospects from hesitation to commitment. Read along with the original article(s) here: https://www.briantracy.com/blog/sales-success/how-to-increase-sales-10-effective-closing-techniques-believe-in-your-company-what-you-are-selling-buyer-decision-process/ Quotes to ponder: "All top salespeople are optimists who expect the sale to happen." "Closing is a natural part of the sales conversation when the rest of the process has been handled correctly." "When you truly believe in your product or service, it comes through in everything you do." Episode references: Zig Ziglar's Secrets of Closing the Sale: https://www.amazon.com/Secrets-Closing-Sale-Zig-Ziglar/dp/0800759753 SPIN Selling by Neil Rackham: https://www.amazon.com/SPIN-Selling-Neil-Rackham/dp/0070511136 The Psychology of Selling: https://www.amazon.com/Psychology-Selling-Increase-Sales-Faster/dp/0785288066 Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1780: Brian Tracy outlines ten powerful closing techniques that boost sales by aligning with buyer psychology and building genuine belief in your product. By mastering timing, trust, and tailored communication, sales professionals can confidently guide prospects from hesitation to commitment. Read along with the original article(s) here: https://www.briantracy.com/blog/sales-success/how-to-increase-sales-10-effective-closing-techniques-believe-in-your-company-what-you-are-selling-buyer-decision-process/ Quotes to ponder: "All top salespeople are optimists who expect the sale to happen." "Closing is a natural part of the sales conversation when the rest of the process has been handled correctly." "When you truly believe in your product or service, it comes through in everything you do." Episode references: Zig Ziglar's Secrets of Closing the Sale: https://www.amazon.com/Secrets-Closing-Sale-Zig-Ziglar/dp/0800759753 SPIN Selling by Neil Rackham: https://www.amazon.com/SPIN-Selling-Neil-Rackham/dp/0070511136 The Psychology of Selling: https://www.amazon.com/Psychology-Selling-Increase-Sales-Faster/dp/0785288066 Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1780: Brian Tracy outlines ten powerful closing techniques that boost sales by aligning with buyer psychology and building genuine belief in your product. By mastering timing, trust, and tailored communication, sales professionals can confidently guide prospects from hesitation to commitment. Read along with the original article(s) here: https://www.briantracy.com/blog/sales-success/how-to-increase-sales-10-effective-closing-techniques-believe-in-your-company-what-you-are-selling-buyer-decision-process/ Quotes to ponder: "All top salespeople are optimists who expect the sale to happen." "Closing is a natural part of the sales conversation when the rest of the process has been handled correctly." "When you truly believe in your product or service, it comes through in everything you do." Episode references: Zig Ziglar's Secrets of Closing the Sale: https://www.amazon.com/Secrets-Closing-Sale-Zig-Ziglar/dp/0800759753 SPIN Selling by Neil Rackham: https://www.amazon.com/SPIN-Selling-Neil-Rackham/dp/0070511136 The Psychology of Selling: https://www.amazon.com/Psychology-Selling-Increase-Sales-Faster/dp/0785288066 Learn more about your ad choices. Visit megaphone.fm/adchoices
In this Pocket Sized Pep Talk, you'll learn:As former President and CEO of Huthwiate, John's interesting connection to the company and Neil Rackham.John's shaping of Pipeliner's strategic direction and some of the changes he's noticed in the 11 years he's been there? In Winning the Battle for Sales, some of the key lessons drawn from some of history's greatest military victories. Many people think social selling is just about posting on LinkedIn, but John's argument that it's much deeper than that. A classic common mistake people make when trying to “sell socially,” and how can they fix itWhat excites John most about where sales technology is heading—and what should sales leaders should be paying attention to now.To Learn More About This Guest:https://www.linkedin.com/in/johngolden/ pipelinersales.com (Company)salespop.net (Blog)youtube.com/c/SalesPOP (Sales POP! YouTube Channel)john.golden@pipelinersales.com
En este episodio de "Con Licencia Para Vender", Jorge Zamora te introduce en el Spin Selling, una metodología revolucionaria para ventas de alto valor.
Neil Rackham's groundbreaking research uncovered what separates skilled negotiators from the average. Drawing insights from real-world negotiation sessions involving union disputes, management decisions, and high-stakes contracts, this episode unpacks the actual behaviour of skilled negotiations. You'll learn: The specific ways skilled negotiators prepare differently from average negotiators (feat. 48 skilled negotiators). Why immediate counterproposals can ruin a negotiation (feat. insight from 102 negotiations). The critical role of long-term thinking in effective negotiations. Key behaviours that skilled negotiators use to foster collaboration and transparency. Practical tips you can use. ---- Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ ---- Sources: Rackham, N. (2003). The behavior of successful negotiators. McGraw Hill/Irwin, New York. Reb, J., Luan, S., & Gigerenzer, G. (2024). Smart management: Why successful leaders must embrace simple strategies in an increasingly uncertain and complex world. MIT Press. https://mitpress.mit.edu/9780262548014/smart-management/
¡Bienvenidos a un nuevo episodio de "Con Licencia Para Vender"! En este capítulo, nuestro host Jorge Zamora aborda uno de los temas más cruciales en el mundo de las ventas: las objeciones típicas que pueden surgir durante el cierre de grandes ventas. ¿Alguna vez te has preguntado por qué algunos cierres se complican más de lo necesario? Descubre las diferencias entre objeciones y preocupaciones, cómo identificarlas y, lo más importante, cómo abordarlas efectivamente.
Sign Up For The Newsletter: https://jonathanraymond.com/#newsletter In today's episode of Good Authority, Jonathan sits down with Matt Dixon, a renowned sales researcher and author, for a deep dive into modern sales strategies. They explore how sales is not just a profession but a way of showing up authentically in life, whether you're a business leader, coach, or parent. Matt shares insights from his extensive research, debunking outdated sales tactics and emphasizing the importance of authenticity, trust, and empathy in today's sales environment. This episode is a masterclass in how to approach sales conversations with integrity and make meaningful connections. Whether you're in sales or simply interested in improving your communication skills, this conversation is packed with valuable lessons. About Matt Dixon: Known for his ground-breaking research, he is a frequent contributor to Harvard Business Review and is the author of some of the most important business books of the past decade. He is a founding partner of DCM Insights, a boutique consultancy focused on using data and research-backed frameworks to help companies attract, retain and grow their customers. His first book, The Challenger Sale: Taking Control of the Customer Conversation (Portfolio/Penguin 2011), was a #1 Amazon and Wall Street Journal bestseller and has sold nearly a million copies worldwide and has been translated into a dozen languages. The Challenger Sale has won acclaim as “the most important advance in selling for many years” (SPIN Selling author Neil Rackham) and “the beginning of a wave that will take over a lot of selling organizations in the next decade.” (Business Insider). He is also the author of The Effortless Experience: Conquering the New Battleground for Customer Loyalty (Portfolio/Penguin 2013), which introduced the concept of customer effort reduction and the Customer Effort Score to companies around the world, as well as The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results (Portfolio/Penguin 2015), the celebrated sequel to The Challenger Sale. His newest book, The JOLT Effect: How High Performers Overcome Customer Indecision, was released by Penguin in September 2022. Matt's work has been published in the print and online editions of Harvard Business Review on more than twenty occasions. Among his noteworthy HBR articles are “Dismantling the Sales Machine” (November 2013) and “The End of Solution Sales” (July-August 2012), both of which appear in HBR's 10 Must-Reads on Sales. He is also the author of some of the most widely cited HBR articles on customer experience and customer service, including “Reinventing Customer Service” (November-December 2018), “Kick-Ass Customer Service” (January-February 2017), and “Stop Trying to Delight Your Customers” (July-August 2010). In addition to his research and writing, Matt is a seasoned practitioner having held executive leadership roles in strategy, new product development, product management, research and innovation for companies like Tethr, Korn Ferry Hay Group and CEB (now Gartner). He is a sought-after speaker and advisor to management teams around world, having presented his findings at a wide range of industry conferences as well as to hundreds of senior executive teams around the world, including those of many Fortune 500 companies. Matt holds a Ph.D. from the Graduate School of Public and International Affairs at the University of Pittsburgh as well as a B.A. in International Studies from Mount Saint Mary's University in Emmitsburg, Maryland. He currently resides in the Washington, D.C. area with his wife and four children. Connect with Matt: https://www.linkedin.com/in/matthewxdixon/ Try Ren, the AI Leadership Coach: https://rencoach.com/
Matt Dixon is one of the world's foremost experts in sales and the author of The Challenger Sale, which sold over a million copies worldwide and was a #1 Amazon and Wall Street Journal bestseller. His most recent book, The JOLT Effect, focuses on overcoming customer indecision—one of the biggest challenges to closing deals. Outside of writing, Matt co-founded DCM Insights, a boutique consultancy helping organizations understand customer behavior, and is a frequent contributor to the Harvard Business Review, with more than 20 print and online articles to his credit. In our conversation, we discuss:• Why 40% to 60% of qualified sales opportunities are lost due to customer indecision• Why dialing up FOMO doesn't work, and what to do instead• The “pings and echoes” technique to catch issues early• The JOLT method for overcoming indecision• Key lessons from The Challenger Sale• Practical examples of how to apply these principles to close more deals—Brought to you by:• Enterpret—Transform customer feedback into product growth• Webflow—The web experience platform• Heap—Cross-platform product analytics that converts, engages, and retains customers—Find the transcript at: https://www.lennysnewsletter.com/p/close-more-deals-matt-dixon—Where to find Matt Dixon:• LinkedIn: https://www.linkedin.com/in/matthewxdixon• Website: https://www.jolteffect.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Matt's background(01:57) The research behind Matt's books(06:08) Insights from The JOLT Effect(10:15) FOMO vs. FOMU(18:18) An example of selling software(26:04) The JOLT method Step 1: Judge their level of indecision(29:41) The “pings and echoes” technique(34:49) Step 2: Offer a recommendation(38:36) Step 3: Limit the exploration(41:43) Step 4: Take risk off the table(45:58) When to hit the pause button with a customer(47:27) Insights from The Challenger Sale(49:07) An example of a challenger sale(55:23) Where to find Matt—Referenced:• A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Obviously Awesome and Sales Pitch): https://www.lennysnewsletter.com/p/a-step-by-step-guide-to-crafting• The Challenger Sale: Taking Control of the Customer Conversation: https://www.amazon.com/Challenger-Sale-Control-Customer-Conversation/dp/0670922854• The JOLT Effect: How High Performers Overcome Customer Indecision: https://www.amazon.com/JOLT-Effect-Performers-Overcome-Indecision/dp/0593538102• Gartner acquires CEB: https://www.gartner.com/en/about/acquisitions/history/ceb-acquisition• Tiger King on Netflix: https://www.netflix.com/title/81115994• Why sourdough went viral: https://www.economist.com/1843/2020/08/04/why-sourdough-went-viral• Neil Rackham: https://en.wikipedia.org/wiki/Neil_Rackham• Status quo bias in decision-making: https://en.wikipedia.org/wiki/Status_quo_bias• Omission bias: https://thedecisionlab.com/biases/omission-bias• Gartner Magic Quadrant & Critical Capabilities: https://www.gartner.com/en/research/magic-quadrant• Dunning-Kruger effect: https://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect• Stop Losing Sales to Customer Indecision: https://hbr.org/2022/06/stop-losing-sales-to-customer-indecision• Dentsply Sirona: https://www.dentsplysirona.com/• “We happy?” Briefcase scene from Tarantino's Pulp Fiction: https://www.youtube.com/watch?v=FGchDuOpbhE• Nupro Freedom Cordless Prophy System: https://www.dentsplysirona.com/en-us/discover/discover-by-category/preventive/hygiene-handpieces.html—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
This episode of Built to Sell Radio features Matt Dixon, author of the global bestseller, The Challenger Sale. Dixon became the de facto leader of the sales training world when Neil Rackham, author of "SPIN Selling," praised The Challenger Sale as "the most important advance in selling for many years.” If you're wondering how to get your people to sell as well as you do, this is your master class.
Featuring best-selling author, Matt Dixon, this part two of a two-part episode (did you listen to part 1?) that answers the question so many B2B marketers and sales professionals are asking: how come that perfect-fit prospect died?Matt co-authored a book we've mentioned many times on Unicorny; The Jolt Effect.Nothing is more important right now than what you'll find in this book. So, whatever you're doing today, cancel it until you've listened to this episode and read the book. Here's why. If you're in B2B sales and marketing, you've got a pipeline... right now... today... this minute... that's suffering from the curse of the moment; the no-decision sale outcome. No purchase order, no sale, no win. This was already a thing, pre-pandemic, but now it's worse. This pod has answers that might save the sale... and save your bacon too.About Matt Dixon Matt Dixon is one of the world's foremost experts in business development and customer experience. Known for his ground-breaking research, he is a frequent contributor to Harvard Business Review and is the author of some of the most important business books of the past decade. He is a founding partner of DCM Insights, a boutique consultancy focused on using data and research-backed frameworks to help firms attract, retain and grow client relationships. His first book, The Challenger Sale: Taking Control of the Customer Conversation (Portfolio/Penguin 2011), was a #1 Amazon and Wall Street Journal bestseller and has sold nearly a million copies worldwide and has been translated into a dozen languages. The Challenger Sale has won acclaim as “the most important advance in selling for many years” (SPIN Selling author Neil Rackham) and “the beginning of a wave that will take over a lot of selling organizations in the next decade.” (Business Insider). He is also the author of The Effortless Experience: Conquering the New Battleground for Customer Loyalty (Portfolio/Penguin 2013), which introduced the concept of customer effort reduction and the Customer Effort Score to companies around the world, as well as
Featuring best-selling author, Matt Dixon, this part one of a two-part episode (part two is available now) that answers the question so many B2B marketers and sales professionals are asking: how come that perfect-fit prospect died?Matt co-authored a book we've mentioned many times on Unicorny; The Jolt Effect.Nothing is more important right now than what you'll find in this book. So, whatever you're doing today, cancel it until you've listened to this episode and read the book. Here's why. If you're in B2B sales and marketing, you've got a pipeline... right now... today... this minute... that's suffering from the curse of the moment; the no-decision sale outcome. No purchase order, no sale, no win. This was already a thing, pre-pandemic, but now it's worse. This pod has answers that might save the sale... and save your bacon too.About Matt Dixon Matt Dixon is one of the world's foremost experts in business development and customer experience. Known for his ground-breaking research, he is a frequent contributor to Harvard Business Review and is the author of some of the most important business books of the past decade. He is a founding partner of DCM Insights, a boutique consultancy focused on using data and research-backed frameworks to help firms attract, retain and grow client relationships. His first book, The Challenger Sale: Taking Control of the Customer Conversation (Portfolio/Penguin 2011), was a #1 Amazon and Wall Street Journal bestseller and has sold nearly a million copies worldwide and has been translated into a dozen languages. The Challenger Sale has won acclaim as “the most important advance in selling for many years” (SPIN Selling author Neil Rackham) and “the beginning of a wave that will take over a lot of selling organizations in the next decade.” (Business Insider). He is also the author of The Effortless Experience: Conquering the New Battleground for Customer Loyalty (Portfolio/Penguin 2013), which introduced the concept of customer effort reduction and the Customer Effort Score to companies around the world, as well as
Featuring best-selling author, Matt Dixon, this part two of a two-part episode (did you listen to part 1?) that answers the question so many B2B marketers and sales professionals are asking: how come that perfect-fit prospect died?Matt co-authored a book we've mentioned many times on Unicorny; The Jolt Effect.Nothing is more important right now than what you'll find in this book. So, whatever you're doing today, cancel it until you've listened to this episode and read the book. Here's why. If you're in B2B sales and marketing, you've got a pipeline... right now... today... this minute... that's suffering from the curse of the moment; the no-decision sale outcome. No purchase order, no sale, no win. This was already a thing, pre-pandemic, but now it's worse. This pod has answers that might save the sale... and save your bacon too.About Matt Dixon Matt Dixon is one of the world's foremost experts in business development and customer experience. Known for his ground-breaking research, he is a frequent contributor to Harvard Business Review and is the author of some of the most important business books of the past decade. He is a founding partner of DCM Insights, a boutique consultancy focused on using data and research-backed frameworks to help firms attract, retain and grow client relationships. His first book, The Challenger Sale: Taking Control of the Customer Conversation (Portfolio/Penguin 2011), was a #1 Amazon and Wall Street Journal bestseller and has sold nearly a million copies worldwide and has been translated into a dozen languages. The Challenger Sale has won acclaim as “the most important advance in selling for many years” (SPIN Selling author Neil Rackham) and “the beginning of a wave that will take over a lot of selling organizations in the next decade.” (Business Insider). He is also the author of The Effortless Experience: Conquering the New Battleground for Customer Loyalty (Portfolio/Penguin 2013), which introduced the concept of customer effort reduction and the Customer Effort Score to companies around the world, as well as
Featuring best-selling author, Matt Dixon, this part one of a two-part episode (part two is available now) that answers the question so many B2B marketers and sales professionals are asking: how come that perfect-fit prospect died?Matt co-authored a book we've mentioned many times on Unicorny; The Jolt Effect.Nothing is more important right now than what you'll find in this book. So, whatever you're doing today, cancel it until you've listened to this episode and read the book. Here's why. If you're in B2B sales and marketing, you've got a pipeline... right now... today... this minute... that's suffering from the curse of the moment; the no-decision sale outcome. No purchase order, no sale, no win. This was already a thing, pre-pandemic, but now it's worse. This pod has answers that might save the sale... and save your bacon too.About Matt Dixon Matt Dixon is one of the world's foremost experts in business development and customer experience. Known for his ground-breaking research, he is a frequent contributor to Harvard Business Review and is the author of some of the most important business books of the past decade. He is a founding partner of DCM Insights, a boutique consultancy focused on using data and research-backed frameworks to help firms attract, retain and grow client relationships. His first book, The Challenger Sale: Taking Control of the Customer Conversation (Portfolio/Penguin 2011), was a #1 Amazon and Wall Street Journal bestseller and has sold nearly a million copies worldwide and has been translated into a dozen languages. The Challenger Sale has won acclaim as “the most important advance in selling for many years” (SPIN Selling author Neil Rackham) and “the beginning of a wave that will take over a lot of selling organizations in the next decade.” (Business Insider). He is also the author of The Effortless Experience: Conquering the New Battleground for Customer Loyalty (Portfolio/Penguin 2013), which introduced the concept of customer effort reduction and the Customer Effort Score to companies around the world, as well as
Kein Sales-Profi wird als Sales-Profi geboren. Es ist das gleiche, wie in der Medizin. Kein Chirurg wird als Chirurg geboren. Chirurgen durchlaufen eine jahrelange Ausbildung, um ihr Handwerk zu meistern. Sales ist da nicht anders. Es ist ein Handwerk, das jeder lernen kann. Dies ist der dritte Teil der Sales-Masterclass für Ingenieure. Show Notes: >> Mission Engineer Workshop: mission-engineer.de >> Crashkurs Intrapreneurship: mentorwerk.de/creashkurs >> Mentornotes Newsletter: mentorwerk.de/mentornotes >> Tim Schmaddebeck auf LinkedIn: Hier klicken >> Buchempfehlungen: mentorwerk.de/buecher Stichworte zur Folge: Sales-Masterclass, Ingenieure, Sales lernen, Selbstbild, Identitätsbasierte Gewohnheiten, Realer Sales, Komfortzone, Persönliche Entwicklung, Durchhaltevermögen, Feedback, Sparring, Resilienz, Umgang mit Ablehnung, Verkaufsfähigkeiten, Praxiserfahrung, Identität und Sales, James Clear, Dale Carnegie, Neil Rackham, Rob Fitzpatrick, Matthew Pollard, Robert Cialdini, Alex Hormozi, Jeb Blount, „Wie man Freunde gewinnt“, „The Introvert's Edge“, „SPIN Selling“, „The Mum Test“, „Challenger Sales“, „Pitch Anything“
Episode Summary This episode of Sunny Side Up discusses revenue alignment at UserGems. Christian Kletzl, CEO of UserGems, and Trinity Nguyen, VP of Marketing, discuss how they align their sales and marketing teams to work towards shared goals and metrics. They highlight challenges like differing objectives but emphasize removing ego and prioritizing company goals. Champion tracking is also discussed as a way to focus sales and marketing efforts on key accounts and individuals. Setting OKRs and transparency in goals are identified as ways to build alignment. About the guest Christian KletzlChristian Kletzl is CEO and co-founder of UserGems, a pipeline generation software that helps teams boost pipeline and reduce churn by monitoring job changes of your most valuable buyers and then automating the next steps. He is a software engineer turned seller, so even though most of his days are spent with customers and prospects, he still applies an engineering mindset to sales processes to optimize and achieve more with less. Connect with Christian Kletzl Trinity NguyenTrinity is VP of Marketing at UserGems. She has 10+ years of experience in go-to-market strategy, product marketing, demand generation, and account-based marketing. She is passionate about helping technology companies accelerate their growth and building great teams while doing it. Connect with Trinity Nguyen Key takeaways - Revenue alignment is important for sales and marketing to work together toward the same customers and goals - Shared success metrics and KPIs help align sales and marketing teams - Transparency in setting goals across the organization builds alignment - Removing ego and prioritizing company goals over personal objectives is important - Champion tracking can help align account-based marketing and sales outreach - Setting OKRs and reviewing them regularly can help teams stay aligned Recommended Resource Books - "SPIN Selling" by Neil Rackham.- "Crossing the Chasm" by Geoffrey Moore. - "Busting Silos" by Hillary Carpio.- "Amp It Up" by Frank Slootman. Shout-outs -Hilary Headlee, Advisory Leader, Insight Partners. Connect with Christian Kletzl & Trinity Nguyen | Follow us on LinkedIn | Website
En el competitivo mundo de los negocios, dominar el arte de cerrar ventas es la llave maestra que desbloquea el éxito. Este proceso va más allá de simples transacciones; se trata de forjar relaciones sólidas y entender las necesidades del cliente para ofrecer soluciones que resuenen. En este episodio, exploramos estrategias ganadoras diseñadas para impulsar resultados significativos junto con Edilson Ribeiro, que es especialista en ventas, negocios y desarrollo humano. Cuenta con más de 10 millones de dólares en ventas en América Latina y actualmente brinda su curso de Alta Perfomance en Ventas. “Para ser un buen vendedor primero tienes que entender para atender”, remarca nuestro invitado, y eso implica “entender cómo vive la otra persona y cómo podemos encajar nuestro producto en su rutina”. Al comprender a los clientes, las empresas también pueden personalizar sus productos o servicios, adaptando sus ofertas para satisfacer demandas específicas. La información detallada sobre los clientes facilita la segmentación de mercados, permitiendo a las compañías dirigirse de manera más efectiva a grupos específicos. “El cliente que no entiende tu valor como vendedor nunca va a pagar tu precio. Entonces primeramente es importante calificar bien al cliente para no perder tiempo con un prospecto que no está interesado en tu producto. Tengo que saber cuál es mi cliente ideal, dónde vive, si tiene hijos o pareja, cuánto es su sueldo mensual para ser más específicos en nuestra búsqueda”, enseña nuestro especialista. La habilidad para transmitir ideas de manera clara y comprensible no sólo facilita la transacción comercial, sino que también construye relaciones a largo plazo. Una comunicación efectiva implica escuchar de manera activa, comprendiendo las necesidades y preocupaciones del cliente. “Una venta no es hablar poco, pero sí es estar atento a lo que el cliente está diciendo”, aclara Edilson. Según nuestro invitado, hay 2 maneras que nos facilitarán comenzar a ser vendedores: “Primero capacitar mi técnica para crear fuertes conexiones con mis clientes y segundo leer el libro “SPIN Selling” de Neil Rackham. Tenemos que entender que una venta es una construcción, por lo que si yo no hago bien mi base, mi casa se va a tumbar. Entonces tengo que comenzar bien, creando una conexión con el cliente, hablando de cosas que son interesantes para él”. Hoy Edilson cuenta con varios clientes en Latinoamérica y en más de 15 países y afirma que llegó a conseguir esa cartera gracias a que estuvo interesado en los consumidores: “Hoy tengo amigos, no sólo clientes”, destaca. Llegar a ese punto no es fácil, pero tampoco imposible. “Existen técnicas que nos ayudan a crear conexión con el cliente. La primera es saber el nombre de la persona, es la palabra más importante que un cliente puede escuchar. Cuanto más repites su nombre en tu speech, más veces conectas. Lo segundo es ser el espejo de mi cliente, repetir sus movimientos, no de manera tan directa, y el cliente va a ver un parecido con el vendedor”, enumera nuestro especialista, y advierte: “Para repetir movimientos debes comenzar a hacerlo con tu pareja o amigos, porque sino queda muy robótico. Es una técnica muy poderosa, pero debemos ser muy efectivos”. El speech debe durar entre 10 y 15 minutos. “Para saber si está funcionando haz un movimiento distinto. Si la persona lo repitió puedes seguir la venta tranquilamente. Pero al comienzo necesitamos estar al mismo nivel que el cliente, no tenemos que presentar poder frente al consumidor”, subraya nuestro invitado, y agrega: “Hoy en día las ventas son más consultivas. Cuando sabes hacer las preguntas indicadas puedes controlar la conversación y eso te da poder sobre el cliente”. Como último consejo, Edilson nos recomienda ser persistentes, especialmente cuando sabemos que el cliente es potencial. “Cuando los vendedores hablan con un cliente nunca cuelgan una llamada sin tener una nueva reunión agendada y debes enviarle un recordatorio de ese encuentro. No tengo que ejercer presión, sino llegar a un acuerdo. Para esto tienes que tener un control de Excel para cumplir con los acuerdos”, indica nuestro especialista. Aunque no existe una frecuencia exacta para contactarse con el cliente, existe un límite para continuar la venta. Cuanto el tiempo se excede demasiado, tenemos que aclararle al cliente que no continuaremos la negociación si no hay un cierre, una decisión terminante que, en varias ocasiones, le ha dado buenos resultados a Edilson, consiguiendo finalmente la venta. Instagram: @eddiribeiro Youtube: Eddiribeiro
As a consultant, author, advisor, and speaker, Scott K. Edinger creates positive change for clients and is recognized as an expert in the intersection of leadership, strategy, and sales. He is the author of The Growth Leader: Strategies to Drive the Top and Bottom Lines. In this episode, Scott delves into the powerful link between good selling and good leadership. He highlights the significance of persuading others to embrace your vision and strategies as a leader, much like enabling people to invest in the desired outcomes that your product can potentially offer them. Why you have to check out today's podcast: Deep dive into how selling and leadership closely interrelate with each other Find out why sales experience is the underrated differentiator Learn how expanded solutions make way for higher margins “If you really want to think about pricing, then it's not a spreadsheet exercise. It's an exercise in thinking about how do we create value in the sales process. And that will determine how much you can charge.” - Scott K. Edinger Topics Covered: 01:24 - How Scott found himself in pricing 02:48 - A backstory of how he started in HR and landed in pricing 03:09 - A deep dive into why selling and leadership are closely related 08:06 - How to sell at a higher margin without too much discounting 10:15 - Questions to ask your team to uncover if they're bringing value to people's sales experience 12:11 - Making customers find aha moments in your offer/service 13:49 - How you make people choose you over competing options 15:16 - Building trust and what it takes to build it at this point in time 17:26 - Discussing about a faulty assumption on the idea of 'land and expand' 19:47 - Sales experience in relation to customer experience in the concept of 'land and expand' 22:08 - What drives expansion 23:51 - The 3 Cs of inspiring and communicating 25:31 - Scott's response to Mark's comment: Here's what I love about those three C's. They ought to be in chapter one 26:04 - Scott giving his best pricing advice Key Takeaways: "The sales experience is the first mile of the customer experience highway. And if it's not good, people get off at exit one and have a customer experience someplace else." - Scott K. Edinger "If you want to sell at a higher margin, sell at greater margins or sell expanded solutions, then your ability to help customers to think differently, to help them to see problems that they hadn't anticipated or solutions that they hadn't considered, that part of the sales experience has to be a priority. That can become a differentiator." - Scott K. Edinger "One of the things that I think really drives it [expansion] is if you recognize the sales execution in your business; sales becomes the execution of your strategy." - Scott K. Edinger People/Resources Mentioned: The Growth Leader: Strategies to Drive the Top and Bottom Lines by Scott K. Edinger: https://www.amazon.com/Growth-Leader-Strategies-Drive-Bottom/dp/1799746208 Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink: https://www.amazon.com/Sell-Human-Surprising-Moving-Others/dp/1594631905 Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value by Neil Rackham: https://www.amazon.com/Rethinking-Sales-Force-Redefining-Customer/dp/0071342532 McKinsey: https://www.mckinsey.com Gartner Research: https://www.gartner.com/en/products Connect with Scott K. Edinger: Website: https://www.scottedinger.com/ LinkedIn: https://www.linkedin.com/in/scott-edinger/ Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com
Le vendeur est souvent reconnu par ses techniques pour jouer sur les émotions et mettre de la pression pour conclure au plus vite sa vente. Toutefois, ce qui fonctionne pour des petites ventes n'a rien à voir avec les grosses ventes, les ventes se situant à un niveau stratégique. Il s'agit vraiment de deux mondes complètement différents. Dans cet épisode, je me penche sur l'ouvrage du Spin Selling de Neil Rackham qui révèle les résultats d'une étude scientifique portant sur 35,000 appels de vente. À travers une analyse rigoureuse, il est ressorti ce qui fonctionne et ce qui ne fonctionne pas afin d'en venir à des règles à appliquer. Le Spin Selling est un modèle applicable et très accessible. Il permet de comprendre les actions à poser pour développer un véritable partenariat avec son client. Si dans la petite vente, le produit est central, dans la grosse vente, la relation devient l'élément prioritaire. Pour ma part, ça m'a ouvert les yeux sur un tout autre univers. Afin d'accompagner cette réflexion, j'ai fait appel à Sylvain Renaud, directeur des ventes de l'est du Canada qui travaille depuis 20 ans pour la Quincaillerie Richelieu qui a un chiffre d'affaire de près de 2 milliards. Il nous fait part de sa vision de la vente et ce qui le passionne dans ce domaine. Ordre du jour 0m23: Introduction 7m05: Présentation du livre 10m18: Le modèle du Spin Selling 40m37: Sylvain Renaud nous fait part de ses pistes d'expert 50m28: Mes réflexions personnelles Pour encore plus de détails, consulte la page web de l'épisode
Navegue pelo universo do livro "SPIN Selling" de Neil Rackham, neste episódio explosivo de Analogias Atômicas. Descubra como as quatro perguntas cruciais de SPIN Selling – Situação, Problema, Implicação e Necessidade de Solução – podem transformar completamente seu processo de vendas. Aplique essas táticas imediatamente e veja seus lucros decolarem. Evite o erro comum de autopromoção excessiva e saiba como fazer perguntas que realmente importam. Descubra mais episódios que expandirão sua mente em todas as plataformas de podcast, incluindo Youtube e Spotify. Para um ecossistema rico com startups, investidores e infinitas oportunidades, visite ResumoCast.com.br --- Send in a voice message: https://podcasters.spotify.com/pod/show/resumocast/message
Join Elevate for a captivating episode as Tyler interviews Michael Glaspie, an exceptional real estate investor and Green Beret. Discover Michael's inspiring journey and gain insights into success strategies, personal growth, and development. Explore the fusion of combat experience and investing principles, unlocking powerful problem-solving approaches. ✅ KEY POINTS ✅ ✅ Recognize your legitimacy, expand limited resources and education on subject 2 for real estate investing. ✅ Identify seller motivations, continuously seek advice, and be creative in deal structures. ✅ Define and align business plans with personal goals, focus on long-term objectives. ✅ Utilize the level of fear in the marketplace to capitalize on opportunities, time block sections of the day, and treat others as they want to be treated. ✅ Develop a plan for execution and take massive action. ✅ Understand how to apply problem-solving and creative thinking in real estate investing. ✅ Create compound growth for yourself and the people you care about. LINKS Keep up with the Elevate Podcast: https://elevatepod.com/ Interested in investing with Tyler? Visit https://www.cfcapllc.com/ FIND MICHAEL: Visit his website: https://michaelsglaspie.com/ Facebook: https://www.facebook.com/michael.s.glaspie/ Twitter: https://twitter.com/michaelsglaspie Instagram: https://www.instagram.com/michael.s.glaspie/?hl=en LinkedIn: https://www.linkedin.com/in/michael-glaspie/ YouTube: https://www.youtube.com/channel/UC2sBtB4DJVkOF4zvvDqqn9w Download Michael's “The Eight Real Estate Finance Killers” guide https://theeliteinvestorbook.com/finance-killers NAMES AND BOOKS “The Elite Invester” by Michael Glaspie https://www.amazon.com/Elite-Investor-Military-Approach-Problem/dp/B088GL5XQX “SPIN Selling” by Neil Rackham https://www.amazon.com/Spin-Selling-Neil-Rackham/dp/0566076896/ref=sr_1_5?keywords=spin+selling+by+neil+rackham&qid=1684411682&s=books&sprefix=spin+selling%2Cstripbooks%2C136&sr=1-5 “The Compound Effect” by Daron Hardy https://www.amazon.com/Compound-Effect-Darren-Hardy/dp/159315724X “The Millionaire Mindset” by Paul J. Stanley https://www.amazon.com/Millionaire-Mindset-Simple-Thinking-Success/dp/1720821461 “The Miracle Morning for Real Estate Agents: It's Your Time to Rise and Shine” by Hal Elrod, et al. https://www.amazon.com/Miracle-Morning-Real-Estate-Agents/dp/194258900X
Dans ce nouvel épisode "ça part en live ! sur la vente" on reçoit une experte avec plus de 20 ans d'expérience dans la vente : Mariama Barry, gérante et directrice du cabinet Barry Conan Conseil. Elle répond à nos questions très concrètes sur la vente :
THE Sales Japan Series by Dale Carnegie Training Tokyo, Japan
If you are a student of sales, then you will know all about SPIN Selling developed by Neil Rackham, based on his 1970s and 1980s research involving 30 researchers who studied 35,000 sales calls in 12 countries. The acronym stands for S- Situation, P- Problem, I-Implication and N-Need Payoff. The concept was not to be just packaging up the details of the solution and then jamming it down the throat of the buyer- the preferred method of most salespeople at that time - but to become a trusted advisor, someone who would act as a consultant to the firm to help them improve their performance. The consultancy part required an analysis of the client's current situation and gaining clarity around what was the problem inhibiting their growth. Rackham's insight was that this wasn't enough to be successful in sales. We know that the human condition leans in favour of pain avoidance more than gain. For example, if I wrote two articles, one titled “How I Made $20 million” and another titled “How I Lost $20 million”, the latter is bound to get more attention than the former. This is where the Implication component of the formula comes in – what will be the downside, if the firm doesn't solve this problem. Drawing out the implication is key, because the easiest decision for any buyer is to do nothing. Keeping the same supplier is easy, making no changes inside the firm is easy, trying to incrementally improve what is already being done is easy. The key to success with the implication question is in how we ask it. It is also the most complex part of the formula. Asking about the client's current situation and what are their problems are relatively straightforward questions. If the implication question is done too aggressively then it will fail. For example, “Aren't you concerned about going bankrupt (or losing market share or running out of cash) if you don't fix this problem, which you told me was holding the firm back?”. Another too strong question would be, “Aren't you worried about your own job security if you cannot overcome this problem?”. Buyers will not react well to what sounds to them like a sad attempt at blackmail. They don't like the hard sell approach in Japan and this will backfire if attempted here. The implication question has to be subtle and considered. For example, “I am sure that over time, you can solve this problem you have outlined for me. I guess the question then is can the organisation afford to wait for that long or is there a greater benefit to making some changes now, to reap more immediate rewards?”. This is a good question because it doesn't say the buyer's company is stupid or that the buyer is stupid or that they are not capable to fixing their own problems. It just raises the issue of time and of course in business time is of the essence, so it is easier to conclude that taking action now is the wiser course. We are still faced with the problem though that although the buyer knows they should act, the inertia drag is so strong they still don't do anything about it and just procrastinate on taking any steps to fix the issue. When we see that this is what is going on in the mind of the buyer, we have to join them there and push them to take a more urgent approach, without tipping the scales too far toward panic. We can now say, “Change is always hard, however we know that progress requires change and there is always a big advantage to be gained over competitors who cannot make any changes. Rivals however may stir and steal a march on us and we don't want that do we? Increasing market share because of internal agility translates into better financial outcomes and quickly justify the changes needed to reap the greater rewards. When we think of it, on balance, doesn't it make sense to take the opportunity presented now, to gain the tangible benefits available?”. We have to drive in a sense of urgency around the decision to buy from us, otherwise they just never get around to making it happen. Japanese buyers in particular are very sensitive to what their competitors are doing and do worry about being outfoxed by their rivals. Certainly questioning skills are an important tool in the salesperson's toolbox, but the implication tool in particular, is one which must be fully mastered. The delivery is key and this requires practice and always remember never practice on the buyer! Clients vary in personality style, so we have to be sensitive to how we communicate with the buyer. Some prefer a more direct approach and others want to have a cup of tea and get to know each other first. Very detailed buyers enjoy data, proof, testimonials, evidence while others find all that boring and prefer the think in big picture terms. The important point is to know who we are talking to and then adjust our delivery to suit the way they prefer to communicate.
In this episode, Steve Fretzin and Jordan Spear discuss:Common pitfalls lawyers make in digital marketing. The unique challenges to marketing for your unique way of doing business. Creative content creation to stand out in the market. What to look for in a marketing agency. Key Takeaways:Marketing can help you to stabilize your inflow pipeline and allows you to bring in clients beyond just the referrals. Every law firm sees their business differently, even when they are in the same practice area. You need to know the firm to know how to market appropriately to their audience. When working with a marketing firm, they need to understand your firm - if they have a recommendation right out of the gate, they may not be the right one for you. You want to be able to trust that the marketing team behind you understands what your goal is and is bringing information to you about the market. "Marketing is not just about placement in front of everybody. It's about strategic placement in front of people that want to do business with that type of firm." — Jordan Spear Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/Episode References: Book: Don't Sweat the Small Stuff by Richard Carlson - https://www.amazon.com/Dont-Sweat-Small-Stuff-Its/dp/0786881852SPIN Selling by Neil Rackham - https://www.amazon.com/SPIN-Selling-Neil-Rackham/dp/0070511136Connect with Jordan Spear: Website: https://www.bolddigitalventures.com/Email: jordan@bolddigitalventures.comLinkedIn: https://www.linkedin.com/in/jordan-spear-69a059a2/Connect with Steve Fretzin: LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
CarrotCast | Freedom, Flexibility, Finance & Impact for Real Estate Investors
If your definition of a marketing budget is "spend money until I get a deal", this episode is for you. Mike Otranto consistently brings in high-quality motivated seller leads from SEO, PPC, and direct mail, while keeping his business profitable and predictable. We break down how to understand the effectiveness of each marketing channel, the specific ROI of each of Mike's marketing channels, how to outsource your SEO wisely, and mistakes to avoid when managing SEO & other marketing channels. Mentioned in this Episode:Mike on Instagram: https://www.instagram.com/mike_otranto/Mike's Carrot Site: https://www.mikeotranto.com/Spin Selling by Neil Rackham: https://www.amazon.com/SPIN-Selling-Neil-Rackham/dp/0070511136Never split the difference by Chriss Voss: https://amzn.to/3VoMgzr
Sales productivity software is a tool that helps salespeople to be more efficient and effective in their jobs. It can automate repetitive tasks, help to manage customer data, and provide insight into sales processes.A positive mental attitude is essential for sales success. In this episode you will learn:1. How to improve sales productivity through technology2. The importance of maintaining a positive attitude in the face of rejection3. How recent global trends changed buyer behavior"One of the strongest indicators of sales success is actually positive mental attitude and the ability to sort of keep going."Joel Stevenson is the CEO of Yesware, a leader in sales productivity software. Prior to Yesware, Joel was the GM and founder of Wayfair's B to B division. Joel earned an MBA from the Yale School of Management, A-B-S. In Business Administration from the University of Illinois, and studied Chinese at Harvard Beijing Academy.Joel is the CEO of Yesware, a leader in sales productivity software. He was formerly the GM and founder of Wayfair's B to B division. Joel has an MBA from the Yale School of Management, A-B-S. in Business Administration from the University of Illinois, and studied Chinese at Harvard Beijing Academy. Resources:Amazon link for Spin Selling by Neil Rackham: https://a.co/d/hLte7JZConnect with Joel:Free Sales Advice on the Yesware blog: https://www.yesware.com/blog/The Hard Sell Podcast: https://www.yesware.com/podcastConnect with Joel: jstevenson@yesware.comConnect with me:Instagram: https://www.instagram.com/makethatmoney.hunni/LinkedIn: https://www.linkedin.com/in/sandrajoe/Website: https://www.sandrajoe.com/
Use this Formula to Pitch Investors - SPIN: Situation - Problem - Implication and Need-Payoff. SPIN was developed by Neil Rackham and explained in his book SPIN Selling. #spinselling #neilrackham #investorpitch http://www.VictorAntonio.com http://www.SalesVelocityAcademy.com
Shahin chats with Greg Nutter, Principal Consultant and Founder of Soloquent Inc., about Marketing in complex sales environments and what marketers should know from the sales side of the equation. Greg helps business owners and senior sales and marketing executives solve revenue growth problems through direct, indirect, or multi-channel sales models. With over thirty-five years of experience, he has worked with a wide range of companies to develop strategies, programs, processes, and tools to grow revenues, enter new markets, increase sales consistency, and develop skilled sales, channel, and management personnel. Resources mentioned in this episode: Greg has read and was impacted by SPIN Selling by Neil Rackham. His book P3 Selling focuses on the powerful and proven strategies for today's B2B seller. ______ Join the Slack channel: https://growthcolony.org/slack Hosted & Produced by Shahin Hoda & Alexander Hipwell, from xGrowth We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au
Eliminar prácticas de presión para intentar cerrar más ventas puede ser útil para conseguir alguna venta puntual, pero es muy contraproducente para la satisfacción del cliente en el corto y en el largo plazo.Es mucho más productivo utilizar una secuencia de preguntas precisa, que aumenta la información que obtienes de tu cliente y le puedes guiar mucho más fácilmente en el proceso de cerrar esa compra.Esa secuencia de preguntas se conoce como el Método Spin Selling.Y son claves extraídas del libro del mismo nombre, "El Método SPIN Selling" de Neil Rackham.Recuerda que sólo con escucharlo no es suficiente. Aplícalo y obtendrás resultados, sí o sí. ¡¡Pasa a la Acción!!En esta página encuentras las notas del episodio y todos los enlaces mencionados:https://librosparaemprendedores.net/257 ¿Quieres saber cómo aumentar tu velocidad de lectura? Mírate este vídeo y quizás hasta la dupliques en sólo 20 minutos: https://www.youtube.com/watch?v=V0VqCZlLuEc¿Cómo conseguir levantarse temprano? 10 consejos... también apps útiles, para conseguirlo: https://www.youtube.com/watch?v=TJPmqy6Qi1cEn Youtube y en Instagram estamos publicando también contenido exclusivo. Suscríbete ahora:Youtube: http://www.youtube.com/c/LibrosparaemprendedoresNetInstagram: https://instagram.com/librosparaemprendedores Esta es nuestra página oficial de Facebook: http://librosparaemprendedores.net/facebook Además, recuerda que puedes suscribirte al podcast en:- Nuestra página: http://librosparaemprendedores.net/feed/podcast- iTunes: https://itunes.apple.com/mx/podcast/libros-para-emprendedores/id1076142249?l=es- Spotify: https://open.spotify.com/show/0qXuVDCYF8HvkEynJwHULb- iVoox: http://www.ivoox.com/ajx-suscribirse_jh_266011_1.html- Spreaker: http://www.spreaker.com/user/8567017/episodes/feed- Stitcher: http://www.stitcher.com/s?fid=81214 y seguirnos en Twitter ( https://twitter.com/EmprendeLibros ) y en Facebook ( https://www.facebook.com/EmprendeLibros/ ). See acast.com/privacy for privacy and opt-out information.
Eliminar prácticas de presión para intentar cerrar más ventas puede ser útil para conseguir alguna venta puntual, pero es muy contraproducente para la satisfacción del cliente en el corto y en el largo plazo.Es mucho más productivo utilizar una secuencia de preguntas precisa, que aumenta la información que obtienes de tu cliente y le puedes guiar mucho más fácilmente en el proceso de cerrar esa compra.Esa secuencia de preguntas se conoce como el Método Spin Selling.Y son claves extraídas del libro del mismo nombre, "El Método SPIN Selling" de Neil Rackham.Recuerda que sólo con escucharlo no es suficiente. Aplícalo y obtendrás resultados, sí o sí. ¡¡Pasa a la Acción!!En esta página encuentras las notas del episodio y todos los enlaces mencionados:https://librosparaemprendedores.net/257 ¿Quieres saber cómo aumentar tu velocidad de lectura? Mírate este vídeo y quizás hasta la dupliques en sólo 20 minutos: https://www.youtube.com/watch?v=V0VqCZlLuEc¿Cómo conseguir levantarse temprano? 10 consejos... también apps útiles, para conseguirlo: https://www.youtube.com/watch?v=TJPmqy6Qi1cEn Youtube y en Instagram estamos publicando también contenido exclusivo. Suscríbete ahora:Youtube: http://www.youtube.com/c/LibrosparaemprendedoresNetInstagram: https://instagram.com/librosparaemprendedores Esta es nuestra página oficial de Facebook: http://librosparaemprendedores.net/facebook Además, recuerda que puedes suscribirte al podcast en:- Nuestra página: http://librosparaemprendedores.net/feed/podcast- iTunes: https://itunes.apple.com/mx/podcast/libros-para-emprendedores/id1076142249?l=es- Spotify: https://open.spotify.com/show/0qXuVDCYF8HvkEynJwHULb- iVoox: http://www.ivoox.com/ajx-suscribirse_jh_266011_1.html- Spreaker: http://www.spreaker.com/user/8567017/episodes/feed- Stitcher: http://www.stitcher.com/s?fid=81214 y seguirnos en Twitter ( https://twitter.com/EmprendeLibros ) y en Facebook ( https://www.facebook.com/EmprendeLibros/ ). Hosted on Acast. See acast.com/privacy for more information.
Kaffeen Espresso | supercharged agency new business & marketing
Dan Englander, Founder at Sales Schema discusses with Charlotte navigating the path to agency new business when you've 'exhausted' referrals and 'milked' existing clientsListen into this episode for topics like:Beyond referrals and personal networks , what do you recommend agencies look to do next?Any advice on how an agency of under 20 people can build an effective sales team?How do you find the right balance between personalisation and scale in sales and marketing?What's the right ‘order of operations' for hiring and training salespeople?What are you excited about within the new business and sales space in the next few years?Show notes:>> www.salesschema.com>> dan@salesschema.com>> Breakthrough Advertising by Eugene Schwartz >> Spin Selling by Neil Rackham>> https://agencymanagementinstitute.com/
Stop Drinking Garbage! Get out of the candy store you're not a kid anymore. # great boo reviews: "Radical Candor" by Kim Scott, "Traction" by Gabriel Weinberg and Justin Mares, "Spin Selling" by Neil Rackham.
Stéphane Joanis started his career as a Chemical Engineer. It is with Thermo Fisher that he got involved in business and pricing, and just this January, Stephane launched his own consulting business which he calls SJ Performance, LLC. This is where he practices his expertise in B2B Instrumentation Pricing as he and his team provides coaching to help you build a strong pricing culture in a way that provides confidence and leads to trust. In this episode, Stéphane educates us on the importance of achieving organizational transformation in a company as you value the trust in the relationship you have with your customers. Why you have to check out today's podcast: The importance of having people from different functional groups to talk about and practice value-based pricing and keep each other in check How the creation of strategies that inspire trust with your customers help your sales velocity to go up The power organizational transformation has in shifting from conventional pricing practices to having a value-based mindset in pricing “The data is a means to the answer, towards getting insights. But it's a foundation. Only data can trump politics. So, I think it's important to get your data and extract value from that data. Out of the specifications, go and get what is that value to your customer.” – Stéphane Joanis Topics Covered: 01:40 – How Stephane got into pricing; the importance of trust 03:32 – On building trust: Attack the processes, not the people 05:55 – Starting his business to guide people towards organizational transformation 06:28 – What organizational transformation is all about 08:56 – The trick to see something as a loss vs. as a gain 11:13 – How to help people have a value-based mindset: Specification language vs. value language 14:00 – Talking to customers and splitting up win-loss 16:07 – Formula of sales velocity and how that relates to trust 19:31 – “I will raise your price to the extent that I'm not breaking your trust” 23:12 – Intuitive/statistical hearing as a way to talk to customers 25:01 – Stéphane's pricing advice Key Takeaways: “Everybody has a different point of view. There's so much psychology behind it. As you pointed out, there's a trust element. We have to agree to disagree. We have to have a certain level of trust, because everybody has a different objective with price. And so, how do you get everybody together, and how do you get prices aligned between them? It requires a certain level of trust if you want to do it well.” – Stéphane Joanis “That's the key to organizational transformation. It's not just about a process; it's about the people as well.” – Stéphane Joanis “You have to show what the customer is losing for them to truly appreciate what you have to offer and the value of your product and service.” – Stéphane Joanis “There's a price to trust.” – Stéphane Joanis People / Resources Mentioned: SJ Performance, LLC: https://sjperformancecoach.com/ Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table: https://www.amazon.com/Pricing-Confidence-Leaving-Money-Table/dp/0470197579 SPIN Selling by Neil Rackham: https://www.amazon.com/SPIN-Selling-Neil-Rackham/dp/0070511136 Selling Value by Mark Stiving: https://www.amazon.com/Selling-Value-Deals-Higher-Prices/dp/1737655217 The Speed of Trust by Stephen Covey: https://www.speedoftrust.com/#the-book Data and/or Value (blog): https://impactpricing.com/blog/data-and-or-value/ Focus on insights and not data (blog): https://www.sjperformancecoach.com/blog/focus-on-insights-and-not-data Connect with Stéphane Joanis: Website:https://sjperformancecoach.com/ LinkedIn:https://www.linkedin.com/in/st%C3%A9phane-joanis-6509921a/ Email: sjoanis@sjperformancecoach.com Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com
Technique de Vente - Formation Commerciale pour Vendre Plus + Vite et + Souvent
Vous vous demandez peut-être : - Qu'est ce que la méthode spin selling de Neil Rackham ? - Quelle est la définition du spin selling en français ? - Comment utiliser le spin selling en entretien de vente ? Dans cet épisode, nous décortiquons en détail les 4 étapes de la méthode spin selling de Neil Rackham. Vous découvrirez quelle est la définition de la méthode de vente spin selling, ainsi qu'un exemple d'application commerciale pour structurer votre processus de vente. En suivant ces conseils, vous allez muscler votre technique de vente consultative pour vendre plus efficacement au quotidien. Car la méthode spin selling se différencie de bon nombre d'autres techniques de vente ... Les 4 phases du spin selling permettent d'impliquer et d'engager le client dans le processus de vente sans avoir à faire de forcing commercial. C'est le client qui prend naturellement la décision d'acheter en phase de closing commercial ! À vous de jouer ... ▬▬▬▬ ENVIE D'ALLER + LOIN ? ▬▬▬▬ ➡️ PROGRAMMES ACCÉLÉRÉS : https://www.technique-de-vente.com/formation-commerciale-vente-negociation/ ➡️ FACEBOOK : https://www.facebook.com/techniquedevente/ ➡️ BLOG : https://www.technique-de-vente.com ➡️ TELEGRAM : https://t.me/techniquedevente
Kirsten is a people development consultant, with 30 years of experience in both medium and blue-chip multi-site operations including 13 years within a FTSE 100 Global organisation. Kirsten's experience has been gained from a diversity of industries including; professional and financial services, pharma insurance, retail, utilities, business services, and education. She focusses on people development, facilitation, delivery of transformational leadership and organisational cultural development. Mostly achieving these results through one-to-one coaching at all levels in organisations and team-based interventions. In the episode, we examine Cialdini's theory of influence and his seven principles of influence. We examine the concepts of reciprocity, consistency, social proofing, liking, scarcity, authority, and finally the unity principle. We also examine Professor Neil Rackham's Behavioural Analysis Framework and his proposal on colour-centered behaviours. Kirsten also examines: Privileged Moments Priming Magnetizers Associations Places Commitment This wide-ranging conversation involves work from Robert Caldini and Neil Rackham which can be found here: https://www.pnahfoo.com/image/pnahfoo/image/data/images/learning/cialdini.pdf Professor Neil Rackham: https://www.red10dev.com/making-more-of-meetings/ Kirsten Campbell can be found here: https://www.red10dev.com/kirsten-campbell/ I hope you enjoy this interview with an insightful and engaging guest.
In this Pocket Sized Pep Talk, you'll learn:Stuart's unique approach to podcasting.Lessons he learned as a scientist that helps him mentor CEO's. large teams. Broadening your view of selling to incorporate not just sales reps, but managers as well. Common mistakes client are making when it comes to selling. Stuart's approach to providing feedback using - and LOTS of it!For more information on Stuart Webb, and to receive his free e-book:link to his book: https://link.thecompleteapproach.co.uk/5stepsbooklink to his website: https://the-complete-approach-profit-maximiser.comlink to his podcast: https://link.thecompleteapproach.co.uk/podcast
Victoria: Hey everyone, it's Sensei Victoria Whitfield here, your journey partner in business, welcoming you back to episode193 of the Journeypreneur Podcast. This is your source for channeled holistic stress management techniques, guidance, inspiration and motivation to stay on your path to rapid financial ascension and massive impact as a conscious entrepreneur. The title of this podcast episode is Making Your Sales and Marketing Pop. So I get to have my friend John Golden from sales pub. Welcome to the podcast. John: Thank you. Thank you. I bought an introduction in the past. Well, I hope I live up to this to this billing. Victoria: I'm sure of it. So what I love about your personality, John, is that you are so positive and you have a really great CRM that also backs up our entrepreneurs being able to serve more people. So with that in mind, could you tell us like this, this could be you know, the very first time that someone is getting you here you learn about what you do in the world. And so with that in mind, if you could tell us in your own words, what it is you do, and especially what are the three things that you're known for? John: Yeah. So what I do today is I'm today I'm the Chief Marketing Strategy Officer with Pipeliner CRM and I'm also the the editor in chief or executive editor of sales pop online sales. I do the podcast that I was delighted to have sensei Victoria on and yeah and so to be honest, I'm known for, for business strategy for marketing for sales. I was fortunate earlier in my career. I ran. I was CEO of a couple of companies. One was international sales training, consultancy how Thwaites been selling the Neil Rackham book. So, that gave me a great background and grounding it also I was fortunate to work for a parent company that owned all of these businesses, but they allowed you this this this is an entrepreneur's dream in some ways, right? They allowed you to run the business as your own. But But you did but you had their backing, you know, so but but you have to deliver, right? And so that was a great grounding. And after that, then I started my own management consulting business. And one of my larger customers was Nicholas Kim, who had started Pipeliner CRM. He moved over from Austria to this state. We started collaborating it was going great and he then he asked me, come on, come partner with me. And that's kind of where I ended up today. I've worked at I've worked at startup companies. I worked in Silicon Valley during the.com. I'm originally Irish and that's where I ended up. I came to Silicon Valley in the mid 90s. I moved over there. And you know, that was a bit of a wild introduction, I have to say to to the States because that was as we know, that was a bubble. And so over the years, I think, yeah, I like to look I like to look at myself as having a lot of experience in different areas. And that I think, is the essence of if you're going to start or run your own business, you need to have at least a good foundation in each of those in, in business strategy in general, in sales and in marketing, and you don't have to be you don't have to be a super expert at all of them. But you do need some kind of grounding in those Victoria: 100% So like, what I found is that a lot of people who so we've been in the game for a while like I'm entering year 12 Right. - Let's talk about it! - Thanks for stopping by! While you're here, let me ask you a question: Do you ever feel like you're having a hard time sustaining the level of energy you need in order to keep up with the demands of your business? Or do you find yourself struggling to stay consistent with your self care - like meditation, movement, and nutrition - because you're so busy and distracted at work? Searching for safe spaces to celebrate your wins and work through your sh*t as an energy sensitive entrepreneur? If that resonates, know this: you are in the right place; in fact your intuition has lead you here to the gateway for your next breakthrough: GO HERE NOW.
O LEVANTAMENTO DE NECESSIDADES é a etapa mais importante da VENDA CONSULTIVA você já sabe... Agora... Você conhece as principais formas de se fazer o levantamento de necessidades? Já ouviu falar de BANT, o GPCT e o SPIN Selling?
When you meet with a potential client for the first time, you need to find out what they really want in order to close the deal. Mike suggests using the method described in Neil Rackham's book “SPIN Selling” This book is available on Amazon and the audio book is available at the Aurora Public Library.
En este episodio te compartiré lo que aprendí del mejor libro de ventas que he leído en toda mi vida «SPIN Selling». Este libro y este método fue desarrollado por Neil Rackham, quien dirigía una agencia de ventas por llamadas de teléfono. SPIN Selling es el mejor método de venta validado disponible hoy. Desarrollado a […] La entrada Episodio 89: SPIN Selling – Incrementa tus ventas se publicó primero en Moises Leon. Su autor es Moisés León.
★DOWNLOAD THIS FREE PDF SUMMARY BY CLICKING BELOW https://go.bestbookbits.com/freepdf
Why another podcast on sales? Surely out of the 500 million podcasts humanity has covered all there is on sales right? Well no.... here's the problem: Research tells us the average sales teams look like this: 57% of reps miss targets 66% have no intelligent forecasting 85% have no data on propensity to purchase The problem is massive in small to medium enterprise, sales people are often thrown into the deep end with any methodology of play books. Often sales people are either left to their own devices or worse they ignore the implemented sales playbooks thinking 'i know best' - which only results in underperformance. What is a sales playbook? A methodology + technology that is personalised to your people and business. It is a playbook that all in the business can understand, use and execute together in synchronicity. Let's get practice - the three methodologies we cover in the podcast are below. Note - we believe a methodology should be memorable and if a rep can remember it, they can do it. If they can't or don't learn it, then they clearly won't be using the methodology. Three examples that I think can be really useful for SMEs: 1/ Spin Selling A great book by Neil Rackham, go get it rom iTunes or Amazon. SPIN is an acronym for the four types of questions salespeople should ask their clients: Situation, Problem, Implication, and Need-Payoff. These questions help reps identify pain points and challenges and use their own creativity around these topics to explore and build rapport with the customer. 2/ 6 Steps to Sales (Or any agreed outcome via a meeting) Agenda: Global & Specific Position: Check In Fact Find: Identify Anchors / Problems Presentation: Solutions to Anchors, Specifics Summary: Services, Fees, Actions Open: Confirm steps, agreement & alignment 3/ MEDDIC During the sales process catalogue information against these 6 criteria Metrics: What economic metrics tell us we've achieved success? Economic buyer: Who holds the signature to sign off? Decision process: How will this purchase be made? What are the mutually agreed steps or the steps the purchase needs to follow? Decision criteria: What are the specific criteria the decision will be made against (both formal and informal)? Identify pain: What pain in the organisation is causing this purchase? Champion: Who is selling on your behalf when you are not there? How can a business leader apply this? Find out what your teams are currently doing, see what works, what doesn't. Ask different team members what the sales process is, see what aligns. Build your own! Take the best of many methodologies and apply to your own situation. Talk to us! Visit www.blirt.com.au
En este episodio hablamos con Gerardo Rodríguez, autor del podcast Cállate y Vende, el podcast de ventas más escuchado en México. Experto vendedor con años de experiencia, Gerardo nos comparte consejos y mucha energía vendedora en nuestra charla, además de ver: La habilidad que necesita tener sí o sí un emprendedor Cómo manejar objeciones y qué es la 'objeción real' Qué actitud debes aplicar para no intimidar a tu cliente 2 Tips indispensables para aumentar tus ventas La herramienta que Gerardo recomienda para todo vendedor y empresario ENLACES DE INTERÉS: Libros recomendados: - Little Red Book of Selling, de Jeffrey Gitomer: http://amzn.to/2DBa1zH - Spin selling, de Neil Rackham: http://amzn.to/2DDojzD - El poder del ahora, de Eckhart Tolle: http://amzn.to/2n9vTIf Herramienta recomendada: CRM de Hubspot: https://www.hubspot.es/products/crm Dónde encuentras a Gerardo: - En su Facebook: @cabrondelasventas - En su Instagram: @cabrondelasventas - En su web: http://callateyvende.com/ En esta página encuentras las notas del episodio de hoy: https://librosparaemprendedores.net/mpe014 ________ Episodio patrocinado por Instituto de Emprendedores: Conoce el Plan Midas, 5 fases y 10 pasos para pasar de no tener ni siquiera una idea de negocio a tener una empresa de éxito, funcionando, generando ingresos y calidad de vida para ti y los tuyos. Enfócate en conseguir tus metas con una empresa que te proporcione los mejores resultados. El Instituto de Emprendedores te da el plan de ruta para alcanzarlo. Contenidos, cursos y coaching grupal con Luis Ramos, de Libros para Emprendedores. Consigue tus metas, ¡AHORA! ________ ¿Necesitas un hosting de garantías para tu página web? ¿Rápido y con el mejor servicio al cliente? En Libros para Emprendedores utilizamos Siteground, porque nos da flexibilidad, rapidez en el servidor y rapidez en el servicio. Habiendo probado muuuuchas otras opciones, nos quedamos con Siteground, porque por muy poco más, obtienes mucha más calidad y tranquilidad. Haz click aquí para obtener un 60% de descuento al contratar tu servidor Siteground: https://librosparaemprendedores.net/siteground _______________ Esta es nuestra página oficial de Facebook: https://librosparaemprendedores.net/facebook Además, recuerda que puedes suscribirte al podcast en: - Nuestra página: https://librosparaemprendedores.net/feed/podcast - iTunes: https://itunes.apple.com/mx/podcast/libros-para-emprendedores/id1076142249?l=es - Youtube: http://www.youtube.com/c/LibrosparaemprendedoresNet - Spotify: https://open.spotify.com/show/0qXuVDCYF8HvkEynJwHULb - iVoox: http://www.ivoox.com/ajx-suscribirse_jh_266011_1.html - Spreaker:
Existe un método de ventas que te permite no ser agresivo con tu cliente al intentar cerrar una venta, te permite ser un consultor que se preocupa por su cliente y ofrece soluciones a los problemas del cliente, consiguiendo así tener clientes agradecidos.Ese método lo vamos a revisar hoy con nuestro primer libro de ventas, SPIN Selling, de Neil Rackham, en el que veremos como el resultado de más de 35,000 estudios sobre ventas son analizados durante 12 años, y dan como resultado el primer libro de ventas respaldado científicamente, y de revisión obligatoria por todo aquel que se dedique a vender y a estar en contacto con clientes. Hosted on Acast. See acast.com/privacy for more information.
Existe un método de ventas que te permite no ser agresivo con tu cliente al intentar cerrar una venta, te permite ser un consultor que se preocupa por su cliente y ofrece soluciones a los problemas del cliente, consiguiendo así tener clientes agradecidos.Ese método lo vamos a revisar hoy con nuestro primer libro de ventas, SPIN Selling, de Neil Rackham, en el que veremos como el resultado de más de 35,000 estudios sobre ventas son analizados durante 12 años, y dan como resultado el primer libro de ventas respaldado científicamente, y de revisión obligatoria por todo aquel que se dedique a vender y a estar en contacto con clientes. Hosted on Acast. See acast.com/privacy for more information.
Existe un método de ventas que te permite no ser agresivo con tu cliente al intentar cerrar una venta, te permite ser un consultor que se preocupa por su cliente y ofrece soluciones a los problemas del cliente, consiguiendo así tener clientes agradecidos.Ese método lo vamos a revisar hoy con nuestro primer libro de ventas, SPIN Selling, de Neil Rackham, en el que veremos como el resultado de más de 35,000 estudios sobre ventas son analizados durante 12 años, y dan como resultado el primer libro de ventas respaldado científicamente, y de revisión obligatoria por todo aquel que se dedique a vender y a estar en contacto con clientes. Hosted on Acast. See acast.com/privacy for more information.
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