Called to Both

Reality check: Content creation doesn't have to feel overwhelming. There are 720 hours in a month, and you only need six quality hours to plan, create, and schedule an entire month's worth of content. In this episode of Called to Both, guest host Carli LeBlanc walks us through her exact six-hour content creation plan. Not only does this plan save you time and energy, but it's effective. Her strategy will position you as an expert in your field and make social media work for you.Ready to get off the content creation hamster wheel? Listen in to learn how to take the stress out of content creation with a simple yet powerful plan.In This Episode You'll:Meet Carli LeBlancLearn one of the most impactful skills for mompreneursHear Carli's advice for creating a month's worth of content in six hoursFind it quickly:1:35 - Meet Carli3:53 - Start with your brainstorming session6:25 - Choosing what type of content to create7:34 - Create your content in three hours or less10:15 - Hacking the editing process12:12 - Captions, hashtags, and scheduling Connect with Carli LeBlanc:30 Days of Done-For-You Social Media Prompts: cdcreativecoagency.com/contentWebsite: cdcreativecoagency.comInstagram: instagram.com/cd.creativecoPodcast:.cdcreativecoagency.com/podcastMore ways to connect:Joy Michelle Website: joymichelle.coJoy Michelle Blog: joymichelle.co/blogJoy Michelle Instagram: instagram.com/joyymichelleJoy Michelle Facebook: facebook.com/joymichellephotographyJoy Michelle Coaching: joymichelle.co/coachingIf you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

With school almost out of session for the year, your routine is about to go through an upheaval. How do you balance your business and family life during the summer months? Today's episode continues the guest host series, where inspiring women entrepreneurs take over the podcast while I am on maternity leave. Cait Howard of Amplify Boutique offers tangible tips that will help you create a summer schedule that prioritizes presence, not stress. In This Episode You'll:Learn Cait's approach to navigating the summer months with kids at home.Explore your capacity.Prioritize self-care while balancing motherhood.Find it quickly:0:56 - Meet Cait Howard1:47 - Know your capacity6:38 - Get clear on your rocks, pebbles, and sand8:25 - Lowering your expectations15:11 - Prioritizing and taking care of yourselfConnect with Cait HowardWebsite: amplifyboutique.comInstagram: instagram.com/heycaithowardMore ways to connect:Joy Michelle Website: joymichelle.coJoy Michelle Blog: joymichelle.co/blogJoy Michelle Instagram: instagram.com/joyymichelleJoy Michelle Facebook: facebook.com/joymichellephotographyJoy Michelle Coaching: joymichelle.co/coachingIf you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

As a business owner and mom, do you feel like you're juggling a million responsibilities and dropping half of them? Do you lack systems that help your business and home life thrive? If so, this episode is for you. Listen in as guest host Lydia Fine shares the tried-and-true systems that allow her to run a successful business and show up as a mom. Lydia is the founder of Apollo and Ivy Photography, as well as a business coach and editor.  You're going to learn so much from this jam-packed episode, and after it's over, you'll feel equipped and excited to build your own systems to make your life and business run smoothly. In This Episode You'll:Meet Lydia FineLearn Lydia's systems for business and home lifeKnow Lydia's process for determining what tasks should be made into a systemFind it quickly:0:57 - Meet Lydia Fine1:50 - Systems that support my business7:08 - Systems that support my home life11:10 - Prioritization, time management, and scheduling Resources MentionedHoneybookAirtableZapierHome ChefLetterlyFREE GUIDE: The 3 Client-Pleasing Emails You're Not Sending (Yet) Lydia's Resources For PhotographersConnect with Lydia FineWebsite: apolloandivy.comInstagram: instagram.com/lydia_apolloandivyMore ways to connect:Joy Michelle Website: joymichelle.coJoy Michelle Blog: joymichelle.co/blogJoy Michelle Instagram: instagram.com/joyymichelleJoy Michelle Facebook: facebook.com/joymichellephotographyJoy Michelle Coaching: joymichelle.co/coachingIf you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

Want more time to spend with your kids? Today's episode continues the guest host series, where inspiring women entrepreneurs take over the podcast while I am on maternity leave. In this episode, Elizabeth McCravy shares three of her tips for optimizing your business to create meaningful time with both your business and your family. In This Episode You'll:Meet Elizabeth McCravyLearn three tips for optimizing your business to spend more time with your kidsMeet Our Guest Host: Elizabeth McCravyElizabeth McCravy is a Showit website designer, online business educator, and host of the Breakthrough Brand Podcast. She's the creator of the popular courses, Booked Out Designer and Podcast Success Blueprint, and she's the web designer behind Elizabeth McCravy Shop templates. Elizabeth is a wife, boy mama times two, and believer based in Franklin, Tennessee. Find it quickly:1:10 - Meet Elizabeth McCravy3:16 - Decide what you want for your current season7:32 - Set everything up to be evergreen10:18 - Learn how to delegate and let some things slideConnect with Elizabeth McCravyWebsite: elizabethmccravy.comInstagram: instagram.com/elizabethmccravyBreakthrough Brand Podcast: elizabethmccravy.com/podcastBreakthrough Brand Ep 195: If Being a Mom and a Business Owner Feels Really Hard, Listen to This with Joy MichelleMore ways to connect:Joy Michelle Website: joymichelle.coJoy Michelle Blog: joymichelle.co/blogJoy Michelle Instagram: instagram.com/joyymichelleJoy Michelle Facebook: facebook.com/joymichellephotographyJoy Michelle Coaching: joymichelle.co/coachingIf you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

Want to know how to get more done without working more hours? This episode of Called to Both is the first one in a new series. As I step away for maternity leave with my third little one, I thought it'd be fun to invite guest hosts to take over the podcast. These are women that I have admired and learned from for a long time, and I'm so excited for you to get to know them.This week's guest host is Kyann Molina, a podcast host, systems strategist, mom of three, homesteader, and homeschooler. She's here to share how you can double your productivity with little ones at home through simple rhythms. She drops some serious gems about how we can be called to both and what this season looks like as moms.In This Episode You'll:Meet KyAnn MolinaHear KyAnn's story of the challenges that come with business and motherhoodLearn the four-step P.L.A.N. to double your productivityMeet Our Guest Host: Kyann MolinaKyAnn Molina is a wife, mom of three kids five and under, and the host of the top one percent globally ranked podcast Simple Rhythms for Busy Moms. KyAnn helps entrepreneur moms create intentional daily rhythms and systems to help them feel balanced in managing motherhood, homemaking, and business. She is passionate about helping moms calm the chaos and grow in finding their identity in Christ, not their to-do list.  When she isn't coaching moms to help them slow down and simplify, you can find her sipping on iced coffee pretty much any time of the year.Find it quickly:3:12 - Meet KyAnn Molina7:19 - KyAnn's challenges in business and motherhood12:38 - Starting the day with prayer 15:41 - The four-step P.L.A.N. to double your productivity21:33 - What rhythms give back to your life Connect with KyAnn Molina: Website: kyannmolina.comPodcast: podcasts.apple.com/us/podcast/simple-rhythmsFacebook Community: facebook.com/groupsMore ways to connect:Joy Michelle Website: joymichelle.coJoy Michelle Blog: joymichelle.co/blogJoy Michelle Instagram: instagram.com/joyymichelleJoy Michelle Facebook: facebook.com/joymichellephotographyJoy Michelle Coaching: joymichelle.co/coachingIf you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

Are you curious about content repurposing, but worried it will add a ton of work to your plate? In this episode, I'm going to show you how to save time and energy with a sustainable content repurposing plan. These are the exact strategies, tools, and templates I use to turn one piece of content into 10 for my business. This episode is part two of my content repurposing series, so make sure to check out part one if you missed it. Ready to make your content work harder for you? Let's dive in with my six steps to create an effective content repurposing plan. In This Episode You'll:Learn to create a content repurposing plan for your businessHear the six steps to repurposing contentFind it quickly:2:06 - Choose your primary platform3:15 - Selecting your secondary platforms5:29 - Know what comes after “publish”8:08 - Create supporting templates and systems9:12 - Identify which tools best support your content12:27 - Make it fresh and new17:18 - Repurposing outside of primary content18:36 - Turning one piece of content into ten Mentioned in this Episode:Episode 138: How to Repurpose Your Content Like a Pro: joymichelle.co/repurpose-your-contentFlodesk free trial: joymichelle.co/flodeskMetricool: metricool.comCanva: joymichelle.co/canvaRiverside: joymichelle.co/riverside | Use code JOY for 15% off.More ways to connect:Joy Michelle Website: joymichelle.coJoy Michelle Blog: joymichelle.co/blogJoy Michelle Instagram: instagram.com/joyymichelleJoy Michelle Facebook: facebook.com/joymichellephotographyJoy Michelle Coaching: joymichelle.co/coachingIf you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

Ready to maximize your reach, engagement, and bookings with your content? You don't have to churn out new posts constantly. You can learn to recreate your content like a pro so that it works harder for your business.This episode of the Called to Both podcast is the first in a new series that is all about content repurposing. We're going to break down what repurposing content is, what it isn't, and why it's so important for your business. Listen in as I answer the top questions I get asked about content repurposing and sharing what I've learned from over ten years as a content creator. In This Episode You'll:Learn where to get started with content repurposing to make it most effectiveHear the most common myths about repurposingBuild a repurposing plan for your businessFind it quickly:3:04 - Why you should be repurposing your content8:05 - Where to get started with repurposing to make it effective11:43 - Myths and misconceptions around repurposing17:00 - Building a repurposing plan for your business In next week's episode…Creating your content repurposing cadence and planRepurposing tools to save you time (software and templates)How 1 piece of content can become 10More ways to connect:Joy Michelle Website: joymichelle.coJoy Michelle Instagram: instagram.com/joyymichelleJoy Michelle Facebook: facebook.com/joymichellephotographyJoy Michelle Coaching: joymichelle.co/coachingIf you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

What would it take to become the go-to expert in your field? In today's episode, I'm sharing how you can develop a visibility plan and build brand authority. [This episode is a re-run. It originally aired on October 31st, 2022.]In This Episode You'll:Explore building a visibility plan.Understand brand authority.Take three steps to building brand authority.Find it quickly:3:36 - Two Key Factors of an In-Demand Brand5:27 - Three Ways to Build Your Brand Authority Online5:57 - #1: Decide what you want your brand to be remembered and known for.7:14 - #2: Build brand authority through your brand visuals.8:49 - #3: Build social proof for your brand authority. Mentioned in this Episode:Episode 36: How to Become Seen as the Go-To Expert At What You Do | Brand Authority Series: joymichelle.co/go-to-expertEpisode 34: Creating a Visibility Plan For Your Business Marketing: joymichelle.co/visibility-planMore ways to connect:Joy Michelle Website: joymichelle.coJoy Michelle Instagram: instagram.com/joyymichelleWork with Joy as your coach: joymichelle.co/ways-to-work-togetherIf you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

Ready to unlock unlimited business growth? In today's episode, I'm sharing the three primary characteristics of successful businesses, which allow business owners real balance in their lives. [This episode is a re-run. It originally aired on September 25th, 2023.]In This Episode You'll:Explore the three things successful business owners do to unlock growth.Understand how successful business owners navigate their time and resources.Learn the type of content you should focus on for growthFind it quickly:2:57 - Build Automations in Your Business8:29 - Buy Back Your Time12:42 - Create Evergreen, Long-form ContentMentioned in this Episode:Honeybook: joymichelle.co/honeybookZapier: zapier.comNotion: joymichelle.co/notionChatGPT: chat.openai.comFiverr: fiverr.comCanva: partner.canva.comBuy Back Your Time: amzn.to/3rhKENUEpisode 82: Unlocking Business Growth: 3 Things Successful People Do Episode 47: Ready to Hire a VA in Your Business? Here's Where to Start!Episode 3: How a Youtube Channel Could Fit into Your BusinessEpisode 11: 3 Tips for Creating Video in Your Business as a Busy EntrepreneurEpisode 21: Get More Visibility On Your Content With This 1 ShiftEpisode 51: Ways to Create More Time and Space in Your DaysMore ways to connect:Joy Michelle Website: joymichelle.coJoy Michelle Instagram: instagram.com/joyymichelleWork with Joy as your coach: joymichelle.co/ways-to-work-togetherIf you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

I'm beyond excited to finally share the details of my new course: Affiliate Boss—the ultimate course for service providers and personal brands looking to generate affiliate income.This launch has been two years in the making, and I know many of you have been eagerly waiting for it's release. The doors are officially open, so let's dive into what you can expect inside the program.If you join by March 31st 2025, you'll get the biggest discount I'll ever offer on this course. Doors close on April 1st, and since my third baby is due in April, I can't guarantee when this program will be available again.Ready? ➡️ Click here to: Enroll Now 

Are you planning an upcoming maternity leave as a self-employed business owner? In today's episode, I'm sharing my plans for my third maternity leave: what I've learned from the past, what I'm doing differently this time, and what you can do to prepare your own business for your leave. Listen in as I walk through the steps you need to take and the decisions you need to make to be able to walk away from your business for an extended time. Whether you're planning a maternity leave right now or simply planning ahead, this episode is for you. Today's episode is brought to you by Mama Meals. As a busy business owner and a soon to be mom of three, preparing for my maternity leave has been no small task between the managing the day to day at home and at work. The last thing that I want to think about is what's for dinner, much less when I've given birth—that is why I am stocking up on Mama Meals, organic nourishing meals designed for postpartum recovery specifically. Mama Meals are based off of traditional healing practices, feature only the highest quality ingredients and get delivered straight to your front door. Give Mama Meals a try today and get a discount on your first box when you use the code JOY.TRY NOW>> In This Episode You'll:Learn from my past two maternity leave experiences Take a look into how I'm planning for my upcoming maternity leaveGet my advice for planning a leave of your ownFind it quickly:3:25 - My previous two maternity leaves5:10 - What to think about when planning your maternity leave6:48 - How I'm planning for my third maternity leaveLinks: 74: Growing Beyond Services: Building Diverse Revenue StreamsMama Meals - Use code JOY for a discount!Read the full show notes from today's episode HERE.More ways to connect:Joy Michelle Website: joymichelle.coJoy Michelle Instagram: instagram.com/joyymichelleJoy Michelle Facebook: facebook.com/joymichellephotographyJoy Michelle Coaching: joymichelle.co/coachingIf you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

If you've been dabbling in affiliate marketing and you're ready to make more money with it, this episode is for you. I'm sharing my top three advanced tips and strategies to help you get to the next level with affiliate marketing.As you know, I'm in the process of creating my course on affiliate marketing right now, so all of these things are fresh on my mind as I write the modules, record, and distill everything I know about affiliate marketing and how I have made hundreds of thousands on affiliate marketing (while also being a service provider and having other offers) into a course. In This Episode You'll:Learn three advanced strategies for affiliate marketingUse these strategies to save time in your businessFind it quickly:2:46 - Use a link shortener 5:43 -  Use your email welcome sequence to highlight your links 7:34 - Never link away from your website unless it's an affiliateLinks: Affiliate Course Waitlist: joymichelle.co/affiliate-courseMore ways to connect:Joy Michelle Website: joymichelle.coJoy Michelle Instagram: instagram.com/joyymichelleJoy Michelle Facebook: facebook.com/joymichellephotographyJoy Michelle Coaching: joymichelle.co/coachingIf you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

Is your affiliate marketing bringing in less income than you'd hope? In today's episode, we're diving into some of the common pitfalls or mistakes creatives make with affiliate marketing. I'll also share some simple fixes so you can get your affiliate marketing business back on track.In This Episode You'll:Learn the five most common mistakes that I see with affiliate marketingLearn simple fixes to getting back on track with your affiliate marketing Find it quickly:1:56 - You're not aware of the possibilities3:37 - Posting your affiliate link only one time4:54 - Thinking that you have to be an influencer 6:48 - Picking the wrong programs 9:24 - Lack of organization around affiliate opportunitiesLinks: Affiliate Course Waitlist: joymichelle.co/affilate-courseThe Affiliate Marketing Jumpstart Guide: joymichellephotography.com/affiliate-marketingEp 133: Affiliate Marketing for Photographers: Where to Start and What to PromoteMore ways to connect:Joy Michelle Website: joymichelle.coJoy Michelle Instagram: instagram.com/joyymichelleJoy Michelle Facebook: facebook.com/joymichellephotographyJoy Michelle Coaching: joymichelle.co/coachingIf you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

If you're a photographer who isn't taking advantage of affiliate marketing, you're leaving money on the table. In this episode, I'm sharing my experience with affiliate marketing and why I think it's the best way for photographers to diversify their income.We're diving into all the basics and I'm giving you a step-by-step guide to get started with affiliate marketing. You're going to want to grab a pen and paper for this episode because it's full of tangible tips that you can use to make more money for your business. In This Episode You'll:Learn the steps to make affiliate marketing work for you Make affiliate marketing a possible stream of revenue for your businessDebunk a common myth around affiliate marketing that holds photographers back from startingFind it quickly:2:22 - What is affiliate marketing?3:02 - My affiliate marketing story5:42 - Low risk, high reward7:03 - You're already doing content marketing7:54 - You're already providing education 8:26 - You're already driving traffic to your business8:56 - Why affiliate marketing is better than other types of promotions12:04 - Relieving financial pressure on other services13:45 - The affiliate marketing myth15:50 - Where to start with affiliate marketing Links: The Affiliate Marketing Jumpstart Guide: joymichellephotography.com/affiliate-marketingMore ways to connect:Joy Michelle Website: joymichelle.coJoy Michelle Instagram: instagram.com/joyymichelleJoy Michelle Facebook: facebook.com/joymichellephotographyJoy Michelle Coaching: joymichelle.co/coachingIf you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

Feeling curious about how to make money outside of photography? Maybe you love your role as a photographer, but you're curious about diversifying your income and creating endless revenue potential. In today's episode, I'm sharing my story of growing my business to become a business coach with diversified income. In This Episode You'll:Get my story of adding additional streams of income to my businessHear about the three distinct shifts that needed to happen in my businessLearn how affiliate marketing has changed the game for me as a business ownerToday's episode is brought to you by my Affiliate Marketing Jumpstart Guide. I've developed an affiliate marketing strategy that has brought me freedom in my business and I'm sharing this strategy in my free guide! Find it quickly:3:16 - The shift in my heart and mind5:17 - The books that helped me to shift5:57 - The shift in my content 9:43 - The shift in my offers16:45 - The power of affiliate marketing Mentioned in this Episode: Ep 121: Why Every Photographer Should Have Multiple Income Streams + How to Get StartedThe Affiliate Marketing Jumpstart Guide: joymichellephotography.com/affiliate-marketingRead the full show notes from today's episode HERE.More ways to connect:Joy Michelle Website: joymichelle.coJoy Michelle Instagram: instagram.com/joyymichelleJoy Michelle Facebook: facebook.com/joymichellephotographyJoy Michelle Coaching: joymichelle.co/coachingIf you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

Do you want to feel like a total boss in your business? In today's episode, I'm talking about building confidence in your business, stepping into that role of really feeling like the boss, and some key areas to cultivate confidence in your business. [This episode is a re-run. It originally aired on February 27th, 2023.]In This Episode You'll:Learn how to step into the role of boss in your business.Build confidence in the important areas of leadership.Find resources for gaining confidence and knowledge as a business owner.Find it quickly: 2:51 - Joy's Journey to Being a Boss 3:23 - Three Areas to Be a Boss3:37 - Money8:36 - Your Ability to Bring in Clients and Market Effectively13:47 - Expert Status and Building Authority16:46 - Bonus StepMentioned in this Episode:Episode 24: Master Your Business Finances & Money Mindset with Val DuvickBook: Overcoming UnderearningBook: You Are a Badass at Making Money: Master the Mindset of Wealth Jen SinceroBook: Profit FirstProfit First Bank (What I use and love!): Relay BankEpisode 21: Get More Visibility on Your Content with this One ShiftEpisode 11: 3 Tips for Creating Video in Your Business as a Busy EntrepreneurEpisode 36: How to Become the Go-To Expert at What You Do [Brand Authority Series Pt 1]Episode 37: Your Brand Messaging [Brand Authority Series Pt 2]Episode 38: What Your Visual Brand is Telling Your Audience [Brand Authority Series Pt 3]✨ Free Guide! The Brand Authority Blueprint

What do you do when your support system doesn't support your business? In today's episode, I'm sharing how to handle unsupportive loved ones as an entrepreneur.[This episode is a re-run. It originally aired on January 16th, 2023.]In This Episode You'll:Identify how lack of support shows up in others.Learn two mindset shifts to help you handle the lack of support.Explore how to set boundaries with those closest to you. Hear three steps to help you gain support from your spouse. Find it quickly:2:28 - What to do when the people closest to you don't support your business6:39 - Establishing yourself as a business owner to your loved ones9:49 - Mindset shifts for you to handle the lack of support 12:12 - Boundaries to draw with friends and family17:47 - Gaining support from your spouse Mentioned in this Episode:Boundaries In Your Business: joymichelle.co/boundaries-from-your-businessBoundaries With Your Clients: joymichelle.co/client-boundaries-101Episode 24 Master Your Business Finances with Val Duvick: joymichelle.co/master-your-businessMore ways to connect:Joy Michelle Instagram: instagram.com/joyymichelleJoy Michelle Website: joymichelle.coWork with Joy as your coach: joymichelle.co/ways-to-work-togetherIf you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

Are you stuck trying to figure out what to post? In today's episode, I'm sharing seven content ideas for boosting your visibility and brand authority. This is the episode for when you have “nothing” to post!In This Episode You'll:Learn why content is crucial for your brandGet my seven content ideas for boosting visibility & brand authorityHear my last BONUS tip!Find it quickly:5:32 - Social proof8:43 - Flip one domino10:57 - Answer a question 12:51 - Share a tool or resource13:58 - Your Google Business profile 15:06 - Resend to unopens 15:49 - Go live with someone else17:00  - Tell one piece of your story Mentioned in this Episode:The Affiliate Marketing Jumpstart Guide: learn.joymichellephotography.com/affiliate-marketing-jumpstartMore ways to connect:Joy Michelle Website: joymichelle.coJoy Michelle Instagram: instagram.com/joyymichelleJoy Michelle Facebook: facebook.com/joymichellephotographyJoy Michelle Coaching: joymichelle.co/coachingRead the full show notes from today's episode HERE.If you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

How do you differentiate your business in a crowded market? In today's episode, I'm sharing what I believe is the secret weapon for standing out. I'm diving into my top seven tips for strengthening your personal brand, and how to use it for long-term success. In This Episode You'll:Learn why a personal brand is so powerfulGet my seven tips on how to strengthen and clarify your brandBecome a market of oneFind it quickly:1:57 - What is a personal brand?3:14 - The benefits of having a personal brand7:14 - Share your story9:25 - Define your mission10:22 - Clarify your values12:05 - Showcase your personality14:41 - Highlight your talents and superpowers16:05 - Your method, approach, and process18:06 - Sprinkle you into your marketing 21:33 - Implementing personal brandingMore ways to connect:Joy Michelle Instagram: instagram.com/joyymichelleJoy Michelle Website: joymichelle.coJoy Michelle Coaching: joymichelle.co/coachingIf you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

Are you hesitant to raise your rates? In today's episode, I'm discussing the double-edged sword that is setting your own prices as a business owner. Plus, I'm sharing my advice for evaluating your current business and building a confident money mindset.In This Episode You'll:Evaluate your current businessGet tips on increasing your ratesDive into your money mindsetFind it quickly:2:03 - Why you might want to raise your rates5:12 - The two reasons you might fear raising your prices5:53 - Evaluating your current business12:07 - Building a confident money mindset18:22 - Communicating your pricing changes Mentioned in this Episode:Episode 11: 3 Tips For Creating VideoEpisode 21: Get More Visibility On Your ContentEpisode 124: 5 Books About Business & MoneyEpisode 128: Your 2025 Marketing Plan: The 3 Strategies you Need to Attract + Convert More ClientsMy Amazon StorefrontMore ways to connect:Joy Michelle Instagram: instagram.com/joyymichelleJoy Michelle Website: joymichelle.coJoy Michelle Coaching: joymichelle.co/coachingIf you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

It's time to attract your ideal clients and convert more in 2025. In this episode, I'm sharing the marketing plan that is going to get you there with more intention and less work. Listen in as I walk you through the three strategies I use to attract and convert paying clients.In This Episode You'll:Hear my own marketing plan.Explore content, visibility, and conversion for your business.Know what to avoid in your marketing plan.Find it quickly:02:37 - The Three-Part Marketing Plan02:53 - Content Plan: Building a Strong Foundation08:38 - Visibility Plan: Expanding Your Reach11:45 - Conversion Plan: Turning Leads into Clients15:52 - Common Marketing Mistakes to Avoid18:51 - Leveraging Tools and AI for Efficient MarketingMentioned in this Episode:ShowitEpisode 21: Get More Visibility On Your Content With This 1 ShiftEpisode 75: Affiliate Marketing for Content CreatorsPitchPower Email TemplatesHoneyBookRiversideMetricoolGoogle Search ConsoleChatGPTMore ways to connect:JOY MICHELLE INSTAGRAMWORK WITH JOY AS YOUR COACHJOY MICHELLE CO. WEBSITERead the full show notes from today's episode HERE.If you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

Video content is one of the most valuable tools you can use in your business to connect with your audience and market to potential customers! But you have a never-ending to-do list in your business, so how are you supposed to add video content on top of the day-to-day tasks? In today's episode, I'm sharing three tips for creating video in your business as a busy entrepreneur![This episode is a re-run. It originally aired on May 9th, 2022]In This Episode You'll:Learn why video does well.Explore three tips for using video in your business.Understand the tools to use for video.Find it quickly:00:34 - Why Video Content is Essential for Visibility1:01 - Personal Success Stories with Video Content1:30 - Rebroadcast of a Popular Episode3:01 - The Power of Video Content: Statistics and Reach3:59 - Why Video Outperforms Other Content Types4:54 - Understanding Evergreen Content8:41 - Three Key Strategies for Effective Video Content8:53 - Pre-Planning Your Video Content11:00 - Giving Your Video a Searchable Home14:32 - Repurposing Video Content for Maximum Reach17:50 - Software Recommendations for Video Editing19:01 - Using Video in Client Follow-UpMentioned in this Episode:Episode 3: How a Youtube Channel Could Fit into Your BusinessiMovie for apple usersDescriptInShotCanvaBonjoroMore ways to connect:Joy Michelle Instagram: instagram.com/joyymichelleJoy Michelle Website: joymichelle.coWork with Joy as your coach: joymichelle.co/ways-to-work-togetherIf you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

How do I get my audience to respond to my content so it feels more like a dialogue and less like a one sided conversation? There's a real reason we want our audience to respond, as it's an essential part of the sales process. In today's episode, I'm highlighting how you can get the responses you're looking for by training your audience to talk to you! In This Episode You'll:Explore the value of an audiences' response.Learn the key to training your audience to respond.Understand the key prompts that encourage your audience to talk to you.Find it quickly:1:42 - The Importance of Audience Engagement4:23 - Choosing the Right Platform for Engagement6:46 - Creating Content that Invites Dialogue9:07 - Handling Initial Quietness and Building Relationships10:37 - Responding to Engagement and Being Active13:45 - Understanding Different Audience TypesMentioned in this Episode:Episode 45: Pushing Past Perfectionism in Your Content, Business, and BeyondMore ways to connect:JOY MICHELLE INSTAGRAMWORK WITH JOY AS YOUR COACHJOY MICHELLE CO. WEBSITERead the full show notes from today's episode HERE.If you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

Are you ready to make next year one of your best years in business? In today's replay episode, I'm sharing how to go about setting goals in your business plus resources that I recommend to get the most out of your planning session. [This episode is a re-run. It originally aired on December 12th, 2022]In This Episode You'll:Learn how to set goals in your business.Explore tips for winning with your business goals.Find tools & resources for setting goals.Plan on how to wrap up your goal setting and planning days to ensure success.Find it quickly:2:12 - Simple Tips for Winning with Goals9:45 - SMARTER Goals with Michael Hyatt10:40 - Putting Your Goals on a Calendar12:45 - Wrap Up Activities Mentioned in this Episode:Michael Hyatt's Goal Setting Blog: https://fullfocus.co/goal-setting/Michael Hyatt's Goat Setting Download Sheet: https://fullfocus.co/secrets/Michael Hyatt's Book: amazon.com/Your-Best-Michael-Hyatt-authorMore ways to connect:Joy Michelle Instagram: instagram.com/joyymichelleJoy Michelle Website: joymichelle.coWork with Joy as your coach: joymichelle.co/ways-to-work-togetherIf you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

Are you ready to make next year one of your best years in business? In today's replay episode, I'm sharing my own goal setting and planning process with you to help you get ready for the year ahead. [This episode is a re-run. It originally aired on December 5th, 2022]In This Episode You'll:Plan your best business year yet.Know what data points you need for planning.Map out your next CEO planning day.Find it quickly:2:42 - Planning Your Best Business Year Yet3:45 - Set Aside Dedicated Time to Review & Plan for Your Business5:52 - Gather all of the Materials and Data that You Will Need8:46 - Set Your Planning Agenda 11:41 - Conducting a Planning Day in Your BusinessMentioned in this Episode:CEO Day on Youtube: youtube.com/watch?v=8VBar-9qZ0QNotionMore ways to connect:Joy Michelle Instagram: instagram.com/joyymichelleJoy Michelle Website: joymichelle.coWork with Joy as your coach: joymichelle.co/ways-to-work-togetherIf you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

Are you feeling tired and uninspired, but still needing to work? In this episode, I'm sharing the systems I use when I have to show up for my business despite how I'm feeling. In This Episode You'll:Explore avenues of inspiration.Hear systems for productivity.Understand what to do when it's time to work.Find it quickly::02 - Balancing Business and Burnout1:09 - Host Introduction and Podcast Overview2:02 - Planning for Uninspired Times3:51 - Creating a Business Hub6:26 - Mission Statements and Income Activities9:32 - Working Uninspired and Avoiding Perfectionism15:52 - Client Care and Visibility18:35 - Motivation and RewardsMentioned in this Episode:Episode 105: The Business Reboot Pt. 3 | 3 Ways to Boost Your VisibilityEpisode 87: Notion for Business: How I Use Notion to Organize My Business, Content Creation Process, & TeamEpisode 53: 10 Tips For Using Instagram Stories to Attract Clients and Grow Your Small BusinessEpisode 45: Pushing Past Perfectionism in Your Content, Business, and BeyondMore ways to connect:JOY MICHELLE INSTAGRAMWORK WITH JOY AS YOUR COACHJOY MICHELLE CO. WEBSITERead the full show notes from today's episode HERE.If you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

Can you build a successful business without constantly working? In this episode, Shay Cochrane shares how she has built multiple six-figure businesses while only working 16 hours a week. This episode originally aired on Honeybook's Independent Business podcast.In This Episode You'll:How to earn more by working lessMaking your business work with your lifeHow to conduct an 80/20 analysis of your businessConnect with Shay:Website: elevaevisuals.comInstagram: instagram.com/elevaevisualsÉlevae Visual's Guide to Working Less: elevaevisuals.com/freebie-guide-to-working-lessMore ways to connect:JOY MICHELLE INSTAGRAMWORK WITH JOY AS YOUR COACHJOY MICHELLE CO. WEBSITERead the full show notes from today's episode HERE.If you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

What's on your reading list for 2025? Today's episode features five of my top recommendations for business books to read next year. In This Episode You'll:Find 5 new books to add to your reading list for 2025.Explore the different styles of business finance books available.Hear why I recommend each of these for every entrepreneur!Find it quickly::41 Top 5 Business and Money Books for 20252:17 - Book 14:46 - Book 25:59 - Book 37:33 - Book 49:01 - Book 5Mentioned in this Episode:Free Money by Austin L. ChurchOut of the Maze by Spencer Johnson The Psychology of Money by Morgan Housel Undistracted: Bob Goff10x is Easier than 2x: by Dan SullivanMore ways to connect:JOY MICHELLE INSTAGRAMWORK WITH JOY AS YOUR COACHJOY MICHELLE CO. WEBSITERead the full show notes from today's episode HERE.If you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

Do you have financial goals for 2025? Today's episode dives into planning for profitability in your business. I'm sharing my best tips and steps that I take in my own business to plan for profit. In This Episode You'll:Explore my plans for a profitable 2025.Learn the key elements of a profitable business plan.Find ways to explore untapped potential in your business.Find it quickly:2:09 - Setting Profit Goals for 20254:02 - Reflect and assess your current place in business4:20 - Understand your goals. 8:34 - Identifying Best Clients and Revenue Streams11:58-  Long-Term Growth vs. Short-Term Gains14:26 - Implementing CEO Days16:09 - Checking for Untapped Revenue18:39 - Creating a Spending Plan20:56 - Scheduling Money Check-InsMentioned in this Episode:The Family Goals Podcast with Shay & Graham Cochran Book a Coaching CallMore ways to connect:JOY MICHELLE INSTAGRAMWORK WITH JOY AS YOUR COACHJOY MICHELLE CO. WEBSITERead the full show notes from today's episode HERE.If you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

I'm pregnant! Today's episode is a personal life update. I'm sharing how my pregnancy is going, plus my plans for the end of the year and how we are getting ready to have another baby join our family. In This Episode You'll:Hear an update on our lives!Explore this season of rest.Find out what's coming up.Find it quickly:2:35 - Navigating a Year of Change4:19 Pregnancy Journey and Challenges10:41 Planning for the Future13:21 Maternity Leave and Business Plans13:51 End of Year Reflections and OpportunitiesMentioned in this Episode:Episode 88: An Inside Look at My Year-End Planning & Goal Setting Process As a Business Coach & Creative Business OwnerMore ways to connect:JOY MICHELLE INSTAGRAMWORK WITH JOY AS YOUR COACHJOY MICHELLE CO. WEBSITERead the full show notes from today's episode HERE.If you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

When you run a service based business, especially one that is seasonal, managing your cashflow can be a struggle. In today's episode, we're exploring the importance of financial stability, how to diversify your revenue, and creating accountability in your business.In This Episode You'll:Explore revenue diversification.Learn about potential revenue streams.Hear common obstacles you may face.Find it quickly:01:36 - Challenges of a Seasonal Photography Business02:20 - Financial Stability and Diversification02:46 - Personal Experience05:41 - Leveraging Your Brand for Additional Revenue06:45 - Diversifying Without Abandoning Core Services07:20 - Common Obstacles to Creating New Revenue Streams07:44 - Overcoming Stagnation in Your Business08:18 - Acknowledging the Challenges of Diversification09:49 - Building Accountability for Success10:38 - Resources for DiversificationMentioned in this Episode:Episode 75: Affiliate Marketing for Content CreatorsEpisode 74: Growing Beyond Services: Diversifying Revenue Streams joymichelle.co/coachingMore ways to connect:JOY MICHELLE INSTAGRAMWORK WITH JOY AS YOUR COACHJOY MICHELLE CO. WEBSITERead the full show notes from today's episode HERE.If you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

If you're looking to add more visibility to your business, one of the fastest ways to do this is by borrowing audiences. When you get yourself in front of other people's audiences, you're able strategically share your knowledge, your offerings, and meet them where they're at. In today's episode, I'm walking you through four steps to borrowing audiences![This episode is a re-run. It originally aired as episode 6 on October 2, 2023]Today's episode is brought to you by my PitchPower email template pack, you'll find 10 email pitches to get you the visibility and collaborations you want in your biz. This email template pack includes emails for reaching out cold and a template for turning free product or affiliate collaboration offers into paid deals.Buy Now >>In This Episode You'll:The power of visibility marketing.Explore examples of borrowing audiences.Four steps to borrowing audiences.Find it quickly:2:05 - Get Visible Fast By Borrowing Audiences2:30 - Three Examples of Borrowing Audiences5:03 - Four Steps to Get Visible Fast By Borrowing Audiences05:15 - Step 1. Decide who you want to get in front of and why.7:05 - Step 2. Identify where your audience is already hanging out.9:27 - Step 3. Choose your speaking topics or the value you want to add.12:40 - Step 4. Pitch yourself with a specific ask.Mentioned in this Episode:PitchPower email template packRephonic GraphEpisode 37: Your Brand Messaging | Brand Authority SeriesMore ways to connect:JOY MICHELLE INSTAGRAMWORK WITH JOY AS YOUR COACHJOY MICHELLE CO. WEBSITERead the full show notes from today's episode HERE.CLICK HERE TO GET 35% OFF YOUR FIRST YEAR OF HONEYBOOK!If you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

If you're like me and love hearing what others are doing with their time inside their business, today's episode is for you! What can you get done in 60 minutes in your business? In today's episode, I'm sharing a concept that has changed my work days—the power hour.Listen in as I share about this concept, how I'm managing my time with timers, and how I build out my task list.[This episode is a re-run. It originally aired as episode 6 on April 4, 2022]In This Episode You'll:Learn what a power hour is.Explore tasks to include in your power hour.Hear how I approach my own power hours.Find it quickly:01:04 - What is a Power Hour?02:19 - Reasons to Implement a Power Hour04:12 - Tasks for Your Power Hour06:50 - Tips for Effective Power HoursYou can view full show notes and transcript at joymichelle.co/5.Mentioned in Today's Episode:Power Hour Template for NotionIf you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

Is it time for a pivot in your business? Whether you're contemplating a pivot or ready to make it, this episode is for you! Listen in as I highlight the signs that indicate you might be ready to pivot, along with 5 ways to make your pivot ahead more successful![This episode is a re-run. It originally aired as episode 80 on September 11, 2023]In This Episode You'll:Understand the challenges that come with pivoting.See the signs that indicate it's time to pivot.Learn 5 steps to successfully pivot.Find it quickly:1:42 - How to Know When It's Time to Pivot3:41 - Examples of Pivots7:49 - 5 Steps to Successfully PivotMentioned in This Episode:Episode 74: Growing Beyond Services: Building Diverse Revenue StreamsEpisode 75: Affiliate Marketing for Content CreatorsEpisode 76: 3 Ways to Know If Your New Offer Will Sell Before You Create ItEpisode 77: How a YouTube Channel Can Help Diversify Your Business RevenueEpisode 78: Stepping into the Digital Product World: Getting StartedEpisode 79: Navigating Sponsorships and Brand Deals: Are They Worth It? A Guide to More Successful Brand Collaborations Your Dream Life Starts Here Days Since AppIf you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

If growth is something you're after in your business, you have to be willing to face the discomfort that comes with it. In today's episode, I'm sharing a conversation I had with Dan Moyer about my own experience with growth and how we as business owners can sustainably build a business we love while living a life we want.[This episode is a re-run. It originally aired on Dan Moyer's podcast on November 15, 2022]In This Episode You'll:Explore the concept of growth for business owners.Learn to face and overcome setbacks and challenges.Listen to my own experiences.Find it quickly:5:31 Joy's Journey: From College to Photography8:59 The Grit and Determination Behind Success15:15 Mindset and Overcoming Challenges24:03 The Tipping Point and The Compound Effect25:55 Balancing Motherhood and Entrepreneurship27:21 Transforming Business with Parenthood31:00 Outsourcing and Team Building41:10 Strategies for Starting Over43:30 Mindset and PersistenceMentioned in this Episode:The Compound EffectThe E-Myth RevisitedProfit First for ContractorsConnect with Dan:Instagram: @danielmoyercoachingWebsite: danielmoyercoaching.comMore ways to connect:JOY MICHELLE INSTAGRAMWORK WITH JOY AS YOUR COACHJOY MICHELLE CO. WEBSITERead the full show notes from today's episode HERE.CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!If you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

Calling all multi-passionate entrepreneurs! You can have and market to multiple audiences and still be successful. This is an opinion that I actually spent a long time not believing—yet here I am, doing exactly that. In today's episode, I'm giving you the permission to do more in your business and sharing the tools you need to do it![This episode is a re-run. It originally aired as episode 30 on September 19, 2022]In This Episode You'll:Find where there is overlap in your audiences.Understand the disadvantages of the tutorial trap.Not let being multi-passionate hold you back.Find it quickly:2:21 - Behind Joy's Business3:47 - Why Marketing to Multiple Audiences is Hard6:07 - One Content Medium7:59 - Consistent Content Creation10:09 - Permission12:30 - Repurpose Content15:56 - Leverage Your Personal Brand17:47 - Avoid the Tutorial TrapMore ways to connect:JOY MICHELLE INSTAGRAMWORK WITH JOY AS YOUR COACHJOY MICHELLE CO. WEBSITERead the full show notes from today's episode HERE.If you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

I'm often having conversations with fellow entrepreneurs about all the things we don't hear talked about publicly, but in today's episode, you're going to hear what one of those conversations sounds like. Angie McPherson invited me to chat about our own educational investments on her podcast and it was just too good not to air here! Listen in as we share the wins, the lessons learned from less-than-perfect investments, and how we've used education as self-investment to propel our businesses forward. [This episode is a re-run. It originally aired on Angie McPherson's podcast on August 22, 2024]In This Episode You'll:Explore the power of educational investments.Determine which investment options to consider based on where you are in business.Understand why you should have an education budget for growth.Find it quickly::25 - The Power of Educational Investments4:51 - The Journey of Investing in Education12:51 - Types of Educational Investments20:26 - Creating Offers with Clarity21:28 - Investing in Education22:06 - The Course Graveyard22:53 - Budgeting for Growth24:01 - The Value of Mentorship33:13 - The Importance of Self-Belief33:50 - Advice for Entrepreneurs at Different StagesMentioned in this Episode:VoxerCreativeLiveConnect with Angie:Instagram: instagram.com/angiejanineWebsite: angiemcpherson.comWork with Angie: angiemcpherson.com/marketingmasteryMore ways to connect:JOY MICHELLE INSTAGRAMWORK WITH JOY AS YOUR COACHJOY MICHELLE CO. WEBSITERead the full show notes from today's episode HERE.CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!If you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

If you've ever found yourself scrolling and scrolling through your phone to find a specific photo to post on social media, scroll no more. This episode is for you—I'm sharing the exact system I use to organize my photos and videos on my phone! This eliminates the headache of not knowing what to post, but also saves you time and effort when picking your content![This episode is a re-run. It originally aired as episode 98 on March 4, 2024]Today's episode is brought to you by my PitchPower email template pack, you'll find 10 email pitches to get you the visibility and collaborations you want in your biz. This email template pack includes emails for reaching out cold and a template for turning free product or affiliate collaboration offers into paid deals.Buy Now >>In This Episode You'll:Understand the value of cohesive, branded content.Explore the system I use for posting to social media.Get organized within the folders in your camera roll.Find it quickly:2:35 - Folder with Headshots and Brand Photos3:55 - Folder with PNG Logo Files4:38 - Folder with Testimonials and Social Proof5:18 - Stock Video Folder6:11 - Portfolio FolderMore ways to connect:JOY MICHELLE INSTAGRAMWORK WITH JOY AS YOUR COACHJOY MICHELLE CO. WEBSITECALLED TO BOTH COMMUNITY Read the full show notes from today's episode HERE.CLICK HERE TO GET 35% OFF YOUR FIRST YEAR OF HONEYBOOK!If you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

The power in entrepreneurship is that we get to determine our own pricing, but then we're faced with our potential clients being the ones who determine if they're willing to pay that price. In today's episode, we're discussing pricing strategies for creatives so that you can determine how to set or raise your prices!In This Episode You'll:Learn how to raise your prices.Four ways to approach your pricing.Three things you need to review in your business.Find it quickly:01:58 - Why Pricing Matters for Your Business3:33 - Personalizing Your Pricing Strategy4:06 - Four Key Pricing Reminders13:43 - Three Steps to Raise Your RatesMentioned in this Episode:Free Money by Austin L. ChurchEpisode 113: Top 3 Ways to Improve Your Google Business Profile & SEOAffiliate Marketing Jumpstart GuideMore ways to connect:JOY MICHELLE INSTAGRAMWORK WITH JOY AS YOUR COACHJOY MICHELLE CO. WEBSITERead the full show notes from today's episode HERE.CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!If you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

As a business coach, I get a front row seat to so many businesses to see what's working and not working! In today's episode, I want to share what I see working for photographers in 2024 in their marketing!In This Episode You'll:Explore what's working for photographers.Narrow down where to invest your marketing efforts.Hear where my clients are seeing success!Find it quickly:1:35 - Building Referral and Loyalty Programs4:11 - SEO for Photographers5:56 - The Power of Email Marketing8:20 - Optimizing Your Google Business Profile8:52 - Leveraging Instagram ReelsMentioned in this Episode:The 3 Secrets to a Client Experience that Will Keep You Booked SolidYoutube: How to Get Started With an Email ListYoutube: Email Marketing for PhotographersFlodeskKajabiEpisode 113: Top 3 Ways to Improve Your Google Business Profile & SEOMore ways to connect:JOY MICHELLE INSTAGRAMWORK WITH JOY AS YOUR COACHJOY MICHELLE CO. WEBSITERead the full show notes from today's episode HERE.CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!If you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

Have you ever found yourself saying, "I can't create today because I'm just not feeling it." You may have bought into the lie that you need to be inspired to create. Maybe it's not as obvious, but it could be that you're putting off non-creatives tasks as well.Inspiration is fickle and you can't wait for it to show up for you to work in your business. Your business needs you whether you're inspired or not. In today's episode, I'm sharing two stories in my own business around inspiration.In This Episode You'll:Learn why inspiration isn't a requirement for success.Explore the story behind naming Photoboss.Hear why I think a coach can help you take action.Find it quickly::55 - The Lie of Needing Inspiration2:03 - The Birth of Photo Boss4:10 - Taking Uninspired Action4:59 - Hiring a Business CoachMentioned in this Episode:Photoboss® Facebook groupMore ways to connect:JOY MICHELLE INSTAGRAMWORK WITH JOY AS YOUR COACHJOY MICHELLE CO. WEBSITERead the full show notes from today's episode HERE.CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!If you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

Are you looking for clarity in your business and where you're going? A great time to do that is in the middle of the year by reflecting on what you've accomplished, resetting goals, and building a better plan for the next six months based on that data! In today's episode, I'm sharing exactly how I approach my mid-year business review process.[This episode is a re-run. It originally aired as episode 18 on June 27, 2022]If you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!Join Now >>In This Episode You'll:Hear the importance of a mid-year review.Explore the three phases of my own review process.Get started with your own mid-year review.Find it quickly:4:12 - The Gathering Phase8:48 - Reflecting Phase9:40 - Mid-Year Review Questions & Prompts15:04 - Future Planning Phase Mentioned in This Episode:Episode 4 of Called to BothAffiliate Marketing FreebieTractionMore ways to connect:JOY MICHELLE INSTAGRAMWORK WITH JOY AS YOUR COACHJOY MICHELLE CO. WEBSITERead the full show notes from today's episode HERE.CLICK HERE TO GET 35% OFF YOUR FIRST YEAR OF HONEYBOOK!If you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

If you take your business growth seriously and you also like having a life and having margin very intentionally built into your life, then you are actually going to be a big fan of this episode. Today I'm sharing intentional growth practices for a sustainable business.In This Episode You'll:Explore the importance of radical honesty and accountability.Be challenged to establish your dream schedule today.Learn the power of systems and softwares.Find it quickly::53 - The Power of Accountability in Business4:48 - Radical Honesty and Accountability8:42 - Establishing Your Schedule 13:04 - Systems & SoftwaresMentioned in this Episode:Episode 10: The Softwares, Tools, and Apps I Use to Run My BusinessEpisode 102: Ask Joy: Team Building, Delegation, & Running Multiple BrandsJasmine StarHoneyBookBook a Call with me!More ways to connect:JOY MICHELLE INSTAGRAMWORK WITH JOY AS YOUR COACHJOY MICHELLE CO. WEBSITERead the full show notes from today's episode HERE.CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!If you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

Submit your question to the show! Are you paying yourself consistently in your business? This is an issue that many entrepreneurs face. For me, Profit First truly shifted the way I do business. Listen in as I share how implementing Profit First allowed me to become the CEO of my business and pay myself consistently while also giving purpose to my work.This conversation originally took place on my friend Val Marlene's podcast and I can't wait for you to hear this episode.Ad hereIn This Episode You'll:Explore how Profit First can change your business.Learn the three common misconceptions photographers have about money.Hear my own Profit First percentages.Find it quickly:3:44 – My Profit First Journey11:14 – Transitioning to the Profit First Method With Your Spouse13:16 – Separating Yourself From Your Business With the Profit First Method17:17 – My Percentages21:42 – Three Common Misconceptions Photographers Have About Money27:19 – Money Advice for PhotographersMentioned in this Episode:Profit FirstCreative Income Cure with Val MarleneConnect with Val:valmarlene.comvalmarlene.com/podcastinstagram.com/valmarleneMore ways to connect:JOY MICHELLE INSTAGRAMWORK WITH JOY AS YOUR COACHJOY MICHELLE CO. WEBSITERead the full show notes from today's episode HERE.CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!If you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

Submit your question to the show! Content creation can be a time-consuming, yet valuable marketing strategy in your business. After years of creating content, I'm sharing 5 tips to boost ease and engagement with your content! Listen in as I share the secrets I've found to mastering content creation as a business owner![This episode is a re-run. It originally aired as episode 65 on May 29, 2023]If you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!Join Now >>In This Episode You'll:Explore the power of content marketing.Find your own way to master content creation.Learn 5 tips for creating content with ease.Find it quickly:0:29 - Mastering Content Creation3:32 - Tip 1: Use a Content Writing or Outline Template6:04 - Tip 2: Think About the Type of Content YOU Consume7:37 - Tip 3: Add Your Own Insight8:55 - Tip 4: Become a Student of the Platform You are Building Content On11:11 - Tip 5: Add Images, Stats, and Enrichment to the ContentMentioned in This Episode:Episode 4: Affiliate MarketingEpisode 33: Content MarketingMore ways to connect:JOY MICHELLE INSTAGRAMWORK WITH JOY AS YOUR COACHJOY MICHELLE CO. WEBSITECALLED TO BOTH COMMUNITY Read the full show notes from today's episode HERE.CLICK HERE TO GET 35% OFF YOUR FIRST YEAR OF HONEYBOOK!If you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

Submit your question to the show! Are you using Instagram stories to attract and nurture clients? Whether you love or hate Instagram, it's a social tool that you can make work for you! For me, Instagram stories is where I engage with my audience, but also see the most conversions as well! In today's episode, I'm sharing 10 tips for using instagram to attract clients and grow your small business![This episode is a re-run. It originally aired as episode 53 on March 6, 2023]If you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!Join Now >>In This Episode You'll:Learn how to use instagram's key story features.Explore data points to help you make decisions.Get 10 tips to using Instagram stories to attract clients and grow your small business.Today's episode is brought to you by my free resource, The Brand Authority Blueprint! If you are ready to become seen as the go to expert in your field, and you want to build authority and credibility behind your name, then you're going to love this guide. It has actionable advice on becoming an in-demand brand and decide what you want to be know and remembered for.Find it quickly:1:41 - 1. Think of your story as a story.3:50 - 2. Let your stories expire.5:50 - 3. Be intentional about the 1st story you post.7:20 - 4. Use engagement stickers as much as possible.8:27 - 5. Don't only post about your business.12:09 - 6. Share your feed content to your stories, but not right away.13:57 - 7. Use your Instagram message flags to mark leads or people to follow up with.15:14 - 8. Use Instagram story captions!16:14 - 9. Save your best stories to highlights so they live beyond 24 hours.17:51 - 10. Use your account analytics to see what your audience likes.More ways to connect:JOY MICHELLE INSTAGRAMWORK WITH JOY AS YOUR COACHJOY MICHELLE CO. WEBSITERead the full show notes from today's episode HERE.If you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

Submit your question to the show! If you set up your Google Business profile when you first started your business, but haven't touched it since, you might be missing out on visibility opportunities in your business! From optimizations in your search rankings to potential inquiries in your business, your Google Business profile plays a vital role in how you could potentially rank on Google. In today's episode, I'm sharing three ways you can improve your Google Business profile!In This Episode You'll:Understand how to strategically optimize your Google Business profile.Learn how to repurpose your content as posts on Google.Get my go-to strategy for Google reviews to increase your rankings. Find it quickly:1:27 - Introduction to Google Business Profiles4:02 - Step-by-Step Guide to Optimizing Your Profile7:00 - Leveraging Google Reviews for Better Visibility10:41 - Analyzing Your Google Business Profile PerformanceMentioned in this Episode:Google Business More ways to connect:JOY MICHELLE INSTAGRAMWORK WITH JOY AS YOUR COACHJOY MICHELLE CO. WEBSITERead the full show notes from today's episode HERE.CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!If you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!Join Now >>If you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

Submit your question to the show! I believe that there is a direct correlation between your level of organization in the systems in your business and your level of profitability. A lot of creatives look a lot more professional on the outside than they are actually organized for on the backend. In today's episode, I'm sharing five organization tips for your photography business—it is possible to run a creative business while staying organized.Riverside is what we use to record our interviews for this show. Visit Riverside.fm and use code JOY for 15% off.Learn More >> In This Episode You'll:Explore the importance of organization in a creative business.Find tools that will streamline your business.Hear five tips to getting organized.Find it quickly:03:10 - Five Pillars for Organizing Your Creative Business03:56 - Pillar 1: Systematize Your Creative Process10:10 - Pillar 2: Manage Your Finances Effectively12:45 - Pillar 3: Embrace the Rule of One14:24 - Pillar 4: Schedule Regular Cleanups18:45 - Pillar 5: Prioritize Creative TimeMentioned in this Episode:HoneyBookNotionThe Artist's WayMore ways to connect:JOY MICHELLE INSTAGRAMWORK WITH JOY AS YOUR COACHJOY MICHELLE CO. WEBSITERead the full show notes from today's episode HERE.CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!If you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!Join Now >>If you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

Submit your question to the show! Our time is limited, especially during the summer months. Doing less, but with more intention could be the secret to staying sane this summer while also growing your business without burning out. The pressure to do more and create more is just a constant as a business owner. The truth is oftentimes you don't actually need to add something new to your plate in order to see success in your business. In today's episode, we're exploring how you can do less, but better.In This Episode You'll:Find the power of simplicity.Explore the value of less is more.Understand where to put your efforts.Find it quickly:1:25 - Pressure to do more2:55 - Cut out what's not a main lead generator5:25 - Track your time6:39 - Improve by 1%9:18 - My challenge to youMentioned in this Episode:Dieter RamsTogglHobby to Pro ToolkitMore ways to connect:JOY MICHELLE INSTAGRAMWORK WITH JOY AS YOUR COACHJOY MICHELLE CO. WEBSITERead the full show notes from today's episode HERE.CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!If you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!Join Now >>If you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

Submit your question to the show! Can I let you in on a little secret? This year, I have a goal of doubling my take-home pay in my business. Through using the Profit First method, I'm hoping to increase my revenue and increase my take home pay! Listen in as I'm sharing a few things I'm doing to strategically support this goal of doubling my profitability. In This Episode You'll:Explore why it's important to know your numbers.Learn 5 strategies for more take-home pay.Understand the value of profit in your business.Find it quickly:00:54 - The Importance of Take Home Pay3:39 - Introduction to the Podcast4:34 - Hiring a Coach 5:21 - Creating a New Vision Board8:31 - Narrowing Focus to High Income Offers13:10 - Daily Repeating Marketing Activities16:12 - Creating a Realistic BudgetMentioned in this Episode:Profit FirstNotion24: Master Your Business Finances & Money Mindset with Val DuvickMore ways to connect:JOY MICHELLE INSTAGRAMWORK WITH JOY AS YOUR COACHJOY MICHELLE CO. WEBSITERead the full show notes from today's episode HERE.CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!If you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

Submit your question to the show! I recently hit 60k subscribers on Youtube and as I reflect on my time creating content on the platform, there are a lot of things I've learned along the way. In today's episode, I'm sharing three surprising lessons I've learned while growing my Youtube channel!Riverside is what we use to record our interviews for this show. Visit Riverside.fm and use code JOY for 15% off.Learn More >> In This Episode You'll:Explore why Youtube is powerful for businesses.Three lessons I've learned while creating on Youtube.How to choose your focus on monetization.Find it quickly:2:40 - Journey and Focus of the YouTube Channel3:35 - Educational vs. Entertainment Channels4:26 - Monetization Strategies on YouTube Aren't for Everyone8:48 - Subscribers Don't Equal Income10:50 - Youtube Videos Do the SellingMore ways to connect:JOY MICHELLE INSTAGRAMWORK WITH JOY AS YOUR COACHJOY MICHELLE CO. WEBSITERead the full show notes from today's episode HERE.CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!If you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>