The Sunrise Brand Collective Podcast

Do you pay attention to the thoughts in your mind? Did you know that a scarcity mindset, or belief that there will never be enough time, money, and clients does nothing but hold us back from achieving the growth we desire?  On the season finale of the podcast, hosts Erin Dean Williams and Nathalie Amlani chat about the benefits of an abundance mindset. “A lot of times getting that outside perspective can really help ground you and help you find that clarity. Sometimes people in your network have experienced what you're going through and it helps you remember that you're not alone.” - Erin Dean WilliamsIn this episode:What defines a scarcity mindsetExamples of scarcity mindset that Nathalie and Erin have experienced How to cultivate an abundance mindsetTips that you can implement starting today“I've been working on my mindset for a long time. And as we move forward in our journey of being entrepreneurs, we start to take on more challenges, and more opportunities. Different problems do arise that can throw us off our pads, so it's important to think about how we influence others and how we can step into the role of a leader who has an abundance mindset.” - Nathalie Amlani Tune in to the full episode to hear actionable tips you can use to transform moments of doubt and scarcity into empowering choices that will change your mindset.  Get in touch with Nathalie  at:FacebookPinterestInstagramTwitterLinkedInhttps://pictonat.comGet in touch with Erin at:FacebookInstagramLinkedInhttps://erindeanwilliams.comFollow Erin and Nathalie at Sunrise Brand Collective on Instagram:https://www.instagram.com/sunrisebrandcollective/ https://www.instagram.com/pictonatbrandingcreative/ https://www.instagram.com/erindeanwilliams/ Join our free private Sunrise Brand Collective Facebook group:https://www.facebook.com/groups/sunrisebrandcollective Get in touch, book a discovery call and let's chat:https://www.sunrisebrandcollective.com/contact-page 

TikTok's growth has been EXPLOSIVE and was the #1 downloaded app in 2020. TikTok's mission is to be the leading destination for short form mobile video, to inspire creativity and bring joy.  This week, we're chatting with Samantha Vlasceanu, who is known as the TikTok Coach, all about the magic of TikTok for business and how it can help convert followers into actual paying customers.  Samantha helps entrepreneurs and businesses utilize the app as a sales funnel. Whether you feel overwhelmed in getting started, or need help with converting, Samantha is the go-to expert when it comes to using TikTok efficiently and effectively.  “I see it as a platform for you to show up as a go-to expert and teach your audience just a little bit in order to get those audiences to become followers, and followers into paying customers.” -  Samantha Vlasceanu, TikTok CoachIn this episode, we dive into: Why businesses should be on TikTokHow it can help your business growHow to turn TikTok followers into paying customersHow to use hashtags to tap into your nicheTips to repurpose your existing content for TikTokBuilding TikTok into your marketing strategy“Teach evergreen content that is true today, true next week, true a year from now, and maybe even true from five years from today. That is how we gain our followers and that's when we can convert them into actual paying customers.” - Samantha Vlasceanu, TikTok CoachTune into the full episode for more insights and tips on how to leverage TikTok for your business and start creating on the app today!Get in touch with Samantha  at:InstagramTikTokwww.thetiktokcoach.ca  Follow Erin and Nathalie at Sunrise Brand Collective on Instagram:https://www.instagram.com/sunrisebrandcollective/ https://www.instagram.com/pictonatbrandingcreative/ https://www.instagram.com/erindeanwilliams/ Join our free private Sunrise Brand Collective Facebook group:https://www.facebook.com/groups/sunrisebrandcollective Get in touch, book a discovery call and let's chat:https://www.sunrisebrandcollective.com/contact-page 

In the latest Pinterest Statistics released by Hootsuite in 2021, it states that weekly conversions on Pinterest grew by 300% last year. With billions of Pins on Pinterest, you'll always find ideas to spark inspiration. This week, Nathalie chats with Elaine Timms about how to use Pinterest to increase your visibility and grow your business. Elaine is a Pinterest Expert and Strategist who helps other creative entrepreneurs harness the power of Pinterest to transform their business. Through simplifying, educating, and empowering business owners, she helps them get more ideal people into their communities, sell more products, grow their email list and more.“I always recommend when you're setting up an account or you're going back through your account and auditing it, take the time to create your keyword bank.” - Elaine Timms, Founder of Elaine Timms CreativeIn this episode:How to leverage Pinterest for content repurposing The 5 pillars to Pinterest successHow to use keywordsThe key parts of developing a pinterest strategyTips to monetizing your Pinterest contentEasy steps to get your brand and business started“The great thing about Pinterest is that people are actually open to smaller brands. They're not looking to connect with the bigger brands.” - Elaine Timms, Founder of Elaine Timms CreativeListen in to this week's episode to learn more about how to maximize Pinterest for your business growth and customer journey.Get in touch with Elaine Timms at:PinterestFacebookInstagram Website: https://elainetimms.com  Links mentioned in the episode:Contact Elaine for 50% off of your Pinterest account setup or to have your account audited.Follow Erin and Nathalie at Sunrise Brand Collective on Instagram:https://www.instagram.com/sunrisebrandcollective/ https://www.instagram.com/pictonatbrandingcreative/ https://www.instagram.com/erindeanwilliams/ Join our free private Sunrise Brand Collective Facebook group:https://www.facebook.com/groups/sunrisebrandcollective Get in touch, book a discovery call and let's chat:https://www.sunrisebrandcollective.com/contact-page 

When life gives you lemons, you make lemonade. It's one of Nathalie's favourite sayings. So much so that she became a lemonade maker - a co-author of the book Life, Love, Lemonade that is released into the universe TODAY.“I share my story to show readers the beauty and joy of life and the lemonade that surrounds us and is within us—it's all about the journey, not the destination.” - Nathalie Amlani, Author and Founder of Pictonat CreativeIn this episode:The benefits of working with a publisherWhat the writing process looks likeThe important details that make the book specialA special reading by Nathalie from the bookThe lessons writing the book helped Nathalie realize “In sharing my story in this book, Life, Love, Lemonade, my hope is that I provide hope and inspiration and break down the barrier and fears about pursuing one's dream job, and dismantle the stigmas around mental health.” - Nathalie Amlani, Author and Founder of Pictonat CreativeGet in touch with Nathalie  at:Purchase The Life, Love, Lemonade bookInstagramLinkedInFollow Erin and Nathalie at Sunrise Brand Collective on Instagram:https://www.instagram.com/sunrisebrandcollective/ https://www.instagram.com/pictonatbrandingcreative/ https://www.instagram.com/erindeanwilliams/ Join our free private Sunrise Brand Collective Facebook group:https://www.facebook.com/groups/sunrisebrandcollective Get in touch, book a discovery call and let's chat:https://www.sunrisebrandcollective.com/contact-page 

When was the last time someone asked you about your dreams? Have you ever taken the time to sit down and think about how you want to spend your time, who you want to serve, how much money you want to make, or how you want to feel day to day?Lianne Kim is our podcast guest today, and she is a Business Coach and the founder of Mamas & Co. - a community for mama entrepreneurs. She is the host of the wildly popular podcast The Business of Thinking Big and the author of the brand new book Building a Joyful Business.Lianne is on a mission to help women make a great living on their own terms, doing what they love. “I think it's really important that we start giving ourselves permission to dream big, even if we're not sure how we're going to get there.” - Lianne Kim, Business Coach and the founder of Mamas & CoWe chat about:The journey that brought her into entrepreneurship The process behind her company's rebrandOvercoming the fear of leaning into your passions and pivoting The importance of knowing your ideal clientTips to overcoming the fear of selling“I really encourage women especially, to have higher standards in who they work with, and then to have those boundaries.” - Lianne Kim, Business Coach and the founder of Mamas & CoTune into the full episode for more insights and tips on building a business that is aligned, fun, and brings you joy. For Our Listeners:Get 15% off Lianne's book Building a Joyful Business by going to https://www.liannekim.com/book and entering the promo code SUNRISEGet in touch with Lianne at:The Business of Thinking Big PodcastPurchase her book: Building a Joyful BusinessInstagram @liannekimcoachFacebook https://www.liannekim.com Follow Erin and Nathalie at Sunrise Brand Collective on Instagram:https://www.instagram.com/sunrisebrandcollective/ https://www.instagram.com/pictonatbrandingcreative/ https://www.instagram.com/erindeanwilliams/Join our free private Sunrise Brand Collective Facebook group:https://www.facebook.com/groups/sunrisebrandcollective Get in touch, book a discovery call and let's chat:https://www.sunrisebrandcollective.com/contact-page

Most of us have a morning beauty routine, maybe we wash our face, use a toner and some kind of cream. But do you ever stop and think if what you put on your face is nourishing your body, or if the ingredients grew sustainably and naturally?Welcome to this week's episode of the Sunrise Brand Collective Podcast, where we chat with Cassie Jeans, Founder of Olo Skincare. Cassie is a holistic skin care formulator, gardener, and poet. She is passionate about holistic natural living and the many layers of nourishment that the earth provides us with.“We love natural products that have a lovely aroma to them, a fragrance, but are not overly fragranced, and that remind you that you are actually using something that came from the earth.” - Cassie Jeans, Founder of Olo Skincare In this week's episode: How Olo was createdThe significance behind the brand's nameThe benefits of Olo and its unique, natural ingredientsTips to reconnect with nature and live a more holistic lifeHer unique approach to creating her productsThe importance of staying true to your values in business“Your values are your compass. I think it's what helps you make sure that you don't find yourself in a place that you just don't want to be.” - Cassie Jeans, Founder of Olo SkincareTune into the full episode for more insights and tips on building a natural skincare business, and what Cassie has learned along the way!Get in touch with Cassie at:Instagram @oloskincareFollow Erin and Nathalie at Sunrise Brand Collective on Instagram:https://www.instagram.com/sunrisebrandcollective/ https://www.instagram.com/pictonatbrandingcreative/ https://www.instagram.com/erindeanwilliams/ Join our free private Sunrise Brand Collective Facebook group:https://www.facebook.com/groups/sunrisebrandcollectiveGet in touch, book a discovery call and let's chat:https://www.sunrisebrandcollective.com/contact-page 

Are you waking up in the morning ready to take on the day nourished and full of energy? Or are you stuck in a hamster wheel of late nights, coffee, late afternoon crash and more coffee? Well today, Erin chats with certified nutritional practitioner and founder of That Green Glow, Nadine Allaham. Nadine is a holistic nutritionist passionate about empowering YOU to get to the root cause of your health concerns. With nutrient dense recipes and simple self-care strategies, she helps women regain control of their health.  She wants to empower this generation of mothers with the knowledge that prioritising themselves will have a positive effect on them AND their entire family!  She helps women carve out time to fill their own cup, establish an aligned routine, and build a life full of joy that they don't need to escape from.  She teaches women how to improve their digestion, rev up their metabolism and balance their hormones through balanced meals, and real whole foods. She simplifies cooking and empowers mothers with ways to mitigate the effect of stress through lifestyle practices. She also helps clean up personal care products and remove toxic chemicals from their homes so that their families can live their BEST lives.“Always pay attention to the symptoms that you have. Your body is always communicating with you.” - Nadine AllahamIn this episode:How she found her power in adversityTranslating her business vision to creation Her brand Ethos How to reduce stress and increase patience Tips for effective meal planning Actionable tips to prioritize your mental, physical and spiritual wellbeing “You don't have to subscribe to a label. Just eat what makes you feel good. Listen to your body, it knows.” - Nadine AllahamTune into the full episode for more insights and tips. Get in touch with Nadine at:Website: www.thatgreenglow.comInstagram: @thatgreenglowFollow Erin and Nathalie at Sunrise Brand Collective on Instagram:https://www.instagram.com/sunrisebrandcollective/ https://www.instagram.com/pictonatbrandingcreative/ https://www.instagram.com/erindeanwilliams/Join our free private Sunrise Brand Collective Facebook group:https://www.facebook.com/groups/sunrisebrandcollectiveGet in touch, book a discovery call and let's chat:https://www.sunrisebrandcollective.com/contact-page 

This week, we are excited to speak to Maria Velve, founder of the Green Beauty Curator. For the month of April, our content theme for the podcast is "Earth month" with a focus on eco-friendly and sustainable brands, and we are excited to learn more about Maria and how her business does just that!   Maria is a passionate certified makeup artist and green beauty expert who believes what you put on your skin should leave you looking and feeling like you, only better. Described as an “educator and an artist” by her clients, Maria loves teaching what she preaches and inspiring women to take their beauty into their own hands.  As a busy woman and mother of two, Maria understands how difficult it is to dedicate time for self-care and beauty rituals. Shopping for products that are clean and effective can also seem like a daunting task and get expensive quickly when you're trying to figure what works and what doesn't. Maria teaches her clients how to choose green, clean products that work, and don't break the bank. She also loves teaching easy and doable makeup tips and tricks for all skill levels, to help boost your confidence! Maria has a Makeup Artistry diploma from Blanche MacDonald Centre in Vancouver, and has worked with makeup and skincare in retail, spa and on independent film sets in Vancouver and Toronto. When she's not researching or shopping for clean beauty products, Maria loves cooking, yoga and spending time with her husband and two little boys.“The misconception is that green beauty products don't work as well. Green beauty is here to stay, it is not a fad.”  ~ Maria VelveIn this episode:Maria's brand story and how she started her businessInsights on the branding and marketing approach she took to reach her target audience  Easy steps for transitioning and  incorporating green beauty products in your routineChallenges in growing an eco-friendly and sustainable brand, and how to overcome itTips on how entrepreneurs can make a social impact through their business“For transitioning to green beauty brands, start with the products covering the most areas of your body.”  Maria Velve Listen  in to the full episode for more insights on and unique tips on growing an eco-friendly and sustainable business, and how businesses can get involved to make a social impact too. Also, stay tuned for the opening of Maria's brick and mortar store ‘Healthy Moms Marketplace', opening in April in partnership with Healthy Moms Toronto.Get in touch with Maria  at:Maria's green beauty expertise:   https://www.greenbeautyexpert.caShop Maria's selection of green beauty products: https://greenbeautycurator.caFacebook: https://www.facebook.com/GreenBeautyCuratorInstagram: https://www.instagram.com/greenbeautycuratorFollow Erin and Nathalie at Sunrise Brand Collective on Instagram:https://www.instagram.com/sunrisebrandcollectivehttps://www.instagram.com/pictonatbrandingcreativehttps://www.instagram.com/erindeanwilliamsJoin our free private Sunrise Brand Collective Facebook group:https://www.facebook.com/groups/sunrisebrandcollective

The month of April means Spring is in full effect, and it's the perfect time for us to reflect on the beauty of the earth and how to be more eco-friendly in our everyday lives and businesses. This week's guest, Lisa Baumgartner, helps her customers make mealtime more fun, cleaner and greener through her company's high-quality, reusable products that replace those that are frequently disposed of. Lisa is the Founder & Creator of Funkins reusable cloth napkins for kids. She's a Canadian mom of three, who has spent the last 23 years living in Bermuda, where the idea for Funkins originated when her son's Montessori preschool required children to bring in waste-free lunches. Prior to living in Bermuda, Lisa worked in Marketing and Community Relations for McDonald's, working on brand partnerships with Coca-Cola, Mattel, Disney and more. Lisa shares so much valuable insight in this episode, from tangible tips you can implement starting today, to ways you can share about your company's eco-friendly initiatives online, and so much more. In this episode: Easily implemented tips for companies wanting to go greenerHow to conduct a self-audit of your business or company Why practicing the three R's is crucial for your company's commitment to going green How to find, and work with, like-minded fulfillment partners and suppliers How to build an eco-friendly brand in the e-commerce and online spaceValuable lessons learned in business, including how to choose aligned partners and services to support your business' growthThis episode is packed with so much valuable insight and tips on running an eco-friendly business online. In a world that is constantly changing and evolving, taking inventory of your eco-friendly processes is a must.Get in touch with Lisa at:Website: https://myfunkins.ca Instagram: https://www.instagram.com/myfunkins/Follow Erin and Nathalie at Sunrise Brand Collective on Instagram:https://www.instagram.com/sunrisebrandcollective/ https://www.instagram.com/pictonatbrandingcreative/ https://www.instagram.com/erindeanwilliams/Join our free private Sunrise Brand Collective Facebook group:https://www.facebook.com/groups/sunrisebrandcollective Get in touch, book a discovery call and let's chat:https://www.sunrisebrandcollective.com/contact-page 

On today's show, we are excited to dive into the topic of getting personal with your customers to attract the right people and generate more sales.  We welcome special guest Karen Lamont, founder and chief designer of CITRUS - an e-commerce jeweller creating bespoke mementos that celebrate life's bespoke moments. Karen has crafted more than 30,000 designs in silver, rose and yellow gold coins and other precious materials so that the moments you've crafted are always close at hand. Karen lives and breathes a fully personalized experience. Her strong design sense, quality craftsmanship, creative marketing, in-person and online sales techniques have set Citrus apart as a Canadian brand for almost 14 years.What sparks joy for Karen is meeting fellow entrepreneurs and sharing experiences that support one another and lift each other up.  Starting an ecommerce business can be tough, let alone sustaining it for growth year over year.  “Step into your own voice, it is the path of least resistance.”  Karen Lamont, CITRUSIn this powerful episode, Karen shares insights on:Key foundations or pillars of growth that led to the success of CITRUSHow the pandemic impacted her business and led to shifts resulting in phenomenal growthTips for new businesses in getting started with their customer value chain  (marketing, sales, fulfillment, and operations) and learn CITRUS' approachInsights on operating an e-commerce store combined with the value of face to face connection for business growthAdvice for new artisans and businesses on the importance of authentic storytelling and how to startHow getting clear on your values and leaning into them becomes the basis of your communication“Be crystal clear on your values.  Your values become the structure of your communication strategy.”  Karen Lamont, CITRUSPersonalized touches and excelling in customer service for a memorable experience is what CITRUS values. Karen shares her love for humour with her audience and also with our listeners on the show.  Be sure to tune into the full episode for key insights that will help your business shift and grow.Stay tuned for Karen's upcoming virtual workshop for artisans + makers to help them uncover their true, authentic voice and learn powerful written and in-person communication techniques to attract and engage more customers naturally.“Think about it from the perspective of your customer and the experience they want to have.”  Karen Lamont, CITRUSGet in touch with Karen  at:Website: https://craftedbycitrus.com/ Instagram:  https://www.instagram.com/craftedbycitrus/Facebook: https://www.facebook.com/CraftedbyCitrus/ Links:Book title, Untamed by Glennon DoyleFollow Erin and Nathalie at Sunrise Brand Collective on Instagram:https://www.instagram.com/sunrisebrandcollectivehttps://www.instagram.com/pictonatbrandingcreativehttps://www.instagram.com/erindeanwilliamsJoin our free private Sunrise Brand Collective Facebook group:https://www.facebook.com/groups/sunrisebrandcollectiveGet in touch, book a discovery call and let's chat:https://www.sunrisebrandcollective.com/contact-page

On today's show, we are excited to speak to a special guest, Angela Amlani, founder of Decor Answer Inc. about Strategies to Spring Clean your Home and Business for Abundance.Angela Amlani is the owner of Decor Answer Inc, a residential design company focused on providing clients with quick, efficient and creative interior transformations. Recently, Decor Answer has started offering virtual furniture and decor layouts and personalized decor services all online. Angela has over 16 years of experience delivering creative and time sensitive interior solutions within residential design, home staging and as an on-air designer. She was born and raised in Toronto and is married with a teenage son.In this energizing and cleansing episode, Angela shares:Three tips for spring cleaning your mind, body, and soulMind: Declutter your workspaceBody: Open windows and bring in oxygen into your workspace and where you sleepSoul: Clear your outdoor space, we are using our outdoor space more than ever beforeThree spring decor tips to rejuvenate and revive your spaceCreate an outdoor oasis with outdoor furnitureBringing life to your space “This is a time when we're waking up from our winter hibernation, lets have fun with brighter colours.” ~ Angela AmlaniSpring is around the corner and we thought it would be timely to talk about strategies for spring cleaning not only your home, but your small business too! The energy and space we create both in our homes and business are connected and by taking steps to do an overall spring clean to bring renewal and rejuvenation in both life and business.Nathalie presents strategies for spring cleaning your business to help refresh your brand and business:Tidy up your computerUpdate your websiteOrganize your inboxRefresh your content and marketing strategiesIn Feng Shui, the belief is that when you cleanse old energy, it welcomes the new. Space clearing in both your physical, mental and virtual space has the benefits of resetting your energy and making room for boundless opportunities to enter your space, business, and life.Tune into the full episode for more insights, tips and examples that will guide you into a spring cleaning that will revive and refresh!Get in touch with Angela at:Facebook: https://m.facebook.com/decoranswer/Website: http://decoranswer.comInstagram: @decoranswerFollow Erin and Nathalie at Sunrise Brand Collective on Instagram:https://www.instagram.com/sunrisebrandcollective/https://www.instagram.com/pictonatbrandingcreative/https://www.instagram.com/erindeanwilliams/Join our free private Sunrise Brand Collective Facebook group:https://www.facebook.com/groups/sunrisebrandcollectiveGet in touch, book a discovery call and let's chat:https://www.sunrisebrandcollective.com/contact-page

On today's episode, we are so excited to speak to Social Media Strategist Dee Boswell-Buck about applying strategy to your content on LinkedIn and Instagram. The theme this month is about getting productive and getting ready to be in bloom again and social media is one of the most powerful tools to use to grow and engage with your network, generate leads, and deepen those connections. Dee Boswell-Buck is a Certified Social Media Strategist who exited her job of 26 years at the age of 47 to go all-in as an entrepreneur.  Her love affair with LinkedIn started when she returned to work after maternity leave. LinkedIn had notified her of job positions for social media management and digital marketing! She went back to school part-time to obtain her certification.  Dee helps women in business show up strong with searchable client-facing profiles, content that fosters engagement and strategies to find and connect with those who will engage, advocate or do business with their brand.Episode highlights:How Dee exited a job of 26 years to go all in on her own business at the age of 47,  it's truly never too late!Understanding the basics of LinkedIn and Instagram, how to choose the platform and when to use them for your businessHow to apply strategy to your content on LinkedIn and Instagram The formula for successfully applying clear messaging to your posts that leads to desired resultsTips and tricks for making authentic connections to grow your network on LinkedInTune into the full episode to learn how to harness the power of social media to make it work for your business and generate more leads.Be sure to catch Dee's Laser Focus Series on the third Thursday each month.  Learn that one thing that you can successfully implement yourself to your online content.Get in touch with Dee  at:Website: www.deeboswellbuck.comLinkedIn: https://www.linkedin.com/in/Dee-Boswell-BuckInstagram: www.instagram.com/deeboswell_buckFacebook:  www.facebook.com/deeboswellbuckFollow the team at Sunrise Brand Studio on Instagram:https://www.instagram.com/sunrisebrandcollective/ https://www.instagram.com/pictonatbrandingcreative/ https://www.instagram.com/erindeanwilliams/Join our free private Sunrise Brand Collective Facebook group:https://www.facebook.com/groups/sunrisebrandcollective

What if you could know how to turn your ambitious dreams to reality?  Imagine scaling your business in ways you never imagined possible.  “There is always a way.”  ~ Shelagh CumminsOn today's show, we are so excited to speak today's guest Shelagh Cummins, strategic business coach and founder of ‘The Road To Seven', about helping women shift to empowered action to bring their businesses closer to their ambitious dreams.  Be prepared to be inspired into action today!Shelagh Cummins is the CEO and Founder of The Road to Seven - a global leader in helping empower women entrepreneurs to turn their ambitious dreams into reality and grow a profitable business that delivers freedom and fulfillment.  Through content, coaching, community and capital, Shelagh and her team have an unwavering belief in the impact and influence of women entrepreneurs on society, on the economy and on the advancement of humankind.Episode highlights:Hear Shelagh's inspiring story about her career, how she went from being a teacher, a mom, a blogger, a course designer, an MC, a tutor, to a highly successful strategic business coach.Insights on the rebrand to ‘The Road to Seven', the inspiration behind it and what to remember when considering a brand refresh.Recommendations for shifting into empowered action with tangible steps to start applying today to scale and grow your business:Start with a visionDefine your strategic prioritiesAsk for helpDon't do it allKeys for successfully overcoming obstacles to be more productiveTune into the full episode for more insights and tips on how to shift to empowered action to bring their businesses closer to their ambitious dreams.Get in touch with Shelagh at:Website: shelaghcummins.comLinkedIn: https://www.linkedin.com/in/shelaghcummins/Instagram: https://www.instagram.com/shelaghcummins/Facebook:  https://www.facebook.com/shelaghcummins Links mentioned in the episode:You're invited to join Shelagh's The Road To Seven Facebook Group here: https://www.facebook.com/groups/867037907397297Follow the team at Sunrise Brand Collective on Instagram:https://www.instagram.com/sunrisebrandstudio/ https://www.instagram.com/pictonatbrandingcreative/ https://www.instagram.com/erindeanwilliams/Join our free private Sunrise Brand Collective Facebook group:https://www.facebook.com/groups/sunrisebrandcollectiveLearn more about the Sunrise Brand Collective team on our website and get in touch for a discovery call:https://www.sunrisebrandcollective.com/ 

Janet Castillo is a Dance Instructor, Performance Coach, speaker, Host and Producer of the WORK IT! TV Show. She has worked and trained in various styles with the industry's best from Toronto, New York City, Hollywood, and London, England. Passionate about her craft and making a difference, Janet's mission is to spread dance to as many people as possible through her Dance Workshops and Coaching Programs. She has worked with superstars Jennifer Lopez, Christina Milian, JOJO, and Hip Hop Legend Kurtis Blow to name a few.Episode HighlightsFollowing your heart and taking risks regardless of the fearFinding yourself and passion again after building a familyBeing awake, engaged and feeling aliveBeing in the moment and getting out of your head, reconnect and get back to your body and the present momentMindset work in danceShowing up and keeping going even when mistakes happenNot taking ourselves too seriouslyMagical mornings, starting your day feeling good and ready to serveLooking inward to find your own unique powerUsing your unique power to serveSimple things that you know you do better and amplifying thatAttracting the right peopleSurrounding yourself with likeminded people who will support and challenge youDoing the inner work of what you want your lifestyle to look likeBeing the light, hope and showing upTune into the full episode for more insights and tips on the power of mindset and being in the moment.Get in touch with Janet at:Website: http://www.janetco.live/Instagram: https://www.instagram.com/workitjanetFollow the team at Sunrise Brand Studio on Instagram:https://www.instagram.com/sunrisebrandstudio/https://www.instagram.com/pictonatbrandingcreative/https://www.instagram.com/erindeanwilliams/Join our free private Sunrise Brand Collective Facebook group:https://www.facebook.com/groups/sunrisebrandcollective

Today we are talking about maintaining your website, and more specifically, I am going to give you five steps that you can implement today. I'm sure we can all relate to landing on a website and it's immediately obvious it's been neglected. Perhaps the promotion is for Christmas and it's now summer, or the featured blog post is dated from last year. It doesn't leave the best impression and in fact can make your potential customer wonder if you are still in business. Although it may not seem like a big deal, the truth is people associate the quality of your product or service with how your website looks and the experience they have navigating through it.Episode highlightsMaintaining Your Website After LaunchStep 1 is to set aside time in your calendar either bi-weekly or once a month for website maintenance. Be sure to use the template provided as a free resource to plan your time accordingly.Step 2  is to review and update your website content. Aside from adding new content make sure to remove anything that is out of date or redundant.  Step 3 is to refresh your imagery, treat yourself to a branding photoshoot or invest in some beautiful stock photography that is contextual to your content.Step 4  is creating some marketing strategies that will increase traffic, your email list and conversions.Step number five improve your SEO (which will also be supported in the first 4 steps) by researching and using keywords throughout your content.I am certain that if you use this five-step process to maintain your website you will see an increase in  traffic and  conversions and growth your business and a better experience for your customers.Links mentioned in the episode:https://www.sunrisebrandstudio.com/the-5-step-website-maintenance-checklist Favourite Stock Photography Websites:www.stocksy.comhttps://clioandfox.com/Follow the team at Sunrise Brand Studio on Instagram:https://www.instagram.com/sunrisebrandstudio/ https://www.instagram.com/pictonatbrandingcreative/ https://www.instagram.com/erindeanwilliams/Join our free private Sunrise Brand Collective Facebook group:https://www.facebook.com/groups/sunrisebrandcollective

In today's show, I am so excited to talk about how to ignite your brand online using your personal brand photos.  It may feel uncomfortable to post so many personal branding photos of yourself but today, I'm going to dive into the many ways that your brand photos can make an impact and help you grow your business.Before we begin, I want to take a step back and recap on what  is a personal brand:  A personal brand is the perception portrayed of who you are, your values, your skills, and your vibe. It's your story, your sense of beliefs and attitudes.  How you promote yourself will shape your personal brand and that is why the secret is to be authentically you.  It may sound cliche but by being yourself, you will attract your ideal clients who want to work with YOU and align with your mission, values, and vibe.  Think about it this way, there may be many businesses offering the same products or services as you but there is only one of YOU, you are unique and that is what makes your brand stand out.  In a personal brand photoshoot, we capture your essence and showcase your brand vibe and various perspectives of the business owner in action.You've made the investment in getting a batch of on-brand photos of yourself and your business and you may be thinking… now what?  How do I start using them to grow my brand?HighlightsTip #1:  Creative storytelling on social media.  Use your images to bring to life your content buckets used on social media to tell your story.Tips #2: Promote your business, such as an upcoming event, product, service, or course.  Use your personal brand photos for intriguing marketing materials.Tip #3:  Showcase your guest appearances and published content. You've worked hard on your business and getting noticed.  This amps up your credibility, illustrates your zone of genius and shares your success using your personal branding photos.Tip #4:  Make a first impression on your website with branding images that showcase your brand vibe, what you do and who you serve within 5 seconds of landing on your website.Tip #5:  Take your email marketing to the next level.  Personalize your communication and touch points with your audience.In this episode, I touched on five tips on how to use your brand photos to ignite your brand however there are a lot more ideas for you to take action on.  Download the free guide with the full list of How to Use Your Personal Brand Photos to Ignite Your Brand Find it at: https://www.sunrisebrandstudio.com/Use-Your-Brand-PhotosGet in touch at https://www.sunrisebrandstudio.com/Links mentioned in the episodeCanva:  www.canva.comStorytelling for Social Media Online Course:  https://www.sunrisebrandstudio.com/Free guide on How to Use Your Personal Brand Photo to Ignite Your Brand:  https://www.sunrisebrandstudio.com/Use-Your-Brand-PhotosFollow the team at Sunrise Brand Collective on Instagraminstagram.com/sunrisebrandstudio/ instagram.com/pictonatbrandingcreative/ instagram.com/erindeanwilliams/Join our free private Sunrise Brand Collective Facebook group  https://www.facebook.com/groups/sunrisebrandcollective

In today's show, we are excited to speak to our guest Chernell Bartholomew about how to reclaim your energy and make habits stick.  This month our theme is all about self-love and beating the winter blues.  We are so excited to have Chernell here to energize us! Chernell is a mom of three beautiful girls, a Certified Health Coach, a Ritz-Carlton Award winning Registered Massage Therapist & Personal Trainer. She is your Vitality Coach! Her focus is making moms feel amazing in their body by helping them discover vibrant energy. Helping moms decrease pain & stress and nourish their unique mind & body so they can live a confident and limitless life. She believes health & wellness is not about quick fixes or deprivation but small habits and Progress over Perfection Every Damn Day! Her clients lose weight but most importantly they learn strategies for real long term success in health, business & life.It's time to crush these goals and habits once and for all!  Motivation is great but it fades, and new habits take time and planning to become solid lifestyle changes.  So how do we really commit to make these new and improved habits LAST?In this episode, Chernell tells her brand story and how she started her business and then shares her top tips for reclaiming your energy and making habits stick. Some highlights:Start small - Break your goal into manageable chunks. Small tasks to do each day, week.Make it easy and enjoyable - You have to also enjoy the process, not just the outcomeHave a visual tracker - So you can see that check mark or gold star each day & feel accomplishmentFocus on what you want, not what you don't wantThe very most important part of this process is the belief that you can become this better version of yourself. We have one life and one body, you deserve to feel amazing!Tune into the full episode for the complete list of tips from Chernell, her energy is truly infectious! Links mentioned in this episode:Get in touch with Chernell for a call to create a plan for you www.calendly.com/vitalitymvmtEnroll in Chernell's upcoming Conquer Your Cravings Online Course https://www.vitalitymvmt.com/programs Get in touch with Chernell at:Website: https://www.vitalitymvmt.com/Instagram: Instagram.com/mrschernellFacebook.com/chernellbFollow the team at Sunrise Brand Studio on Instagram:https://www.instagram.com/sunrisebrandstudio/ https://www.instagram.com/pictonatbrandingcreative/ https://www.instagram.com/erindeanwilliams/Join our free private Sunrise Brand Collective Facebook group:https://www.facebook.com/groups/sunrisebrandcollective

Designing a website can be a daunting task, and that's probably why I meet so many business owners who simply don't have a website. But A GOOD website can be gold and really work for you when done right.A website is also expected, and if you don't have a website, a lot of potential customers will end up doing business with your competitors.Decide if you will DIY or Hire a Website Designer based on your skill level, tech-savviness and budgetResearch and Choose a Content Management Platform Based on your Business and User goals. Analyze your competitors. Find 2 or 3 Competitors and write down what they are doing well from a content strategy and user experience perspective.Own your story, your values and your why. Take some time to get into the feelings behind your business.Take the time to put lots of thought and love into your website, it belongs to you and is the voice of your business online.Tune into the full episode for more insights and tips!Links mentioned in the episode:Website Foundations On Demand Course: https://www.sunrisebrandstudio.com/offers/LLWoNUjq/checkoutBook a Discovery Call:https://www.sunrisebrandstudio.com/contact-pageFollow the team at Sunrise Brand Studio on Instagram:https://www.instagram.com/sunrisebrandstudio/ https://www.instagram.com/pictonatbrandingcreative/ https://www.instagram.com/erindeanwilliams/Join our free private Sunrise Brand Collective Facebook group:https://www.facebook.com/groups/sunrisebrandcollective

Do you feel the need to refresh your brand or do a rebrand? Does your brand still represent your brand vibe and who you serve? Rebranding can be both scary and exciting but more importantly, it is an opportunity to bring major growth to your business.There are different reasons you might want to rebrand. You may have outgrown your old branding and logo, or you may want to evolve to attract a new Ideal customer avatar. Whatever the reason, rebranding can give your business the boost it needs to create new growth.From a design perspective, it's important that your website and brand mark stay current. So some reasons to rebrand would include:Updating an outdated website, so that your potential customers get excited about your product or service when they land on your website.Updating your logo if it's outdated or not aligned with your current products or services.One of the benefits of rebranding is creating an overall more consistent look and feel for your brand. So maybe it's just taking a look at your social media profiles, and updating your imagery and graphics to create a more unified look so that your brand becomes more recognizable. For example, I recently updated my Pictonat Photography website by refreshing the theme and how the colour palette is used and it felt amazing, more aligned to how I want to show upRebranding really breathes new life into your business. Something as simple as updating your logo and website can get you excited about your business again and when you're excited your customers will feel your excitement and want to engage with your brand. They will also feel part of your journey and more connected with your brand.You can even start small by updating the images on your website and improving your content strategy . Even this can help your business feel fresh and new.If you are going to rebrand you should also go deep into your ideal client avatar. Who gets you excited about your business and serving? How do you differentiate yourself from the competition?And also your why , why do you do what you do? What difference are you trying to make in the lives of others.Tune into the full episode to learn more about the strategies for successfully rebranding along with examples of entrepreneurs who have successfully refreshed and rebranded their business.Links mentioned in the episode:Sunrise Brand Collective courses on-demand: https://sunrise-brand-studio.mykajabi.com/store?preview_theme_id=3112015Follow the team at Sunrise Brand Studio on Instagram:https://www.instagram.com/sunrisebrandstudio/https://www.instagram.com/pictonatbrandingcreative/https://www.instagram.com/erindeanwilliams/Join our free private Sunrise Brand Collective Facebook group:https://www.facebook.com/groups/sunrisebrandcollective

Hello friends and welcome to another episode of the Sunrise Brand Collective Podcast, we are so excited to speak to today's guest Tiana Fech.Tiana Fech is a Calgary mom of three kiddos who believes that motherhood truly takes a village. She values sharing stories, experiences, and ideas and being real about all things motherhood. She is an educator with 16 years experience in a variety of capacities including developing curriculum, teaching science, working in inclusive education, and now working as a sessional instructor at the University of Calgary in the Werklund School of Education. She is a best-seller author in the book "You've Got This, Boss Mama" and host of "The Part-Time Jungle Podcast" which creates conversation and community about swinging motherhood and working in a way that works best for us and our families. She mentors and supports moms with their motherhood/work juggles through her online course "Mastering Your Motherhood Jungle" that helps moms learn how to untangle the vines, swing through motherhood and work with flying colours! Episode Highlights:Tiana's teaching career and how she started her businessAbout the ‘Part Time Jungle' Brand and BusinessRecommendations to share for entrepreneurs as it relates to Tiana's zone of genius - Creating Courses for your business, why you want to consider this as a stream of income, and how to get startedLessons learned from business and lifeFinal thoughts: motivational and inspiring advice and book recommendationGet in touch with Tiana at:Website: https://www.theparttimejungle.com/Instagram: https://www.instagram.com/parttimejungle/Online Course: Master Your Motherhood Jungle - register here https://www.theparttimejungle.com/index.php/learn/Follow the team at Sunrise Brand Collective on Instagram:https://www.instagram.com/sunrisebrandcollective/https://www.instagram.com/pictonatbrandingcreative/https://www.instagram.com/erindeanwilliams/Join our free private Sunrise Brand Collective Facebook group:https://www.facebook.com/groups/sunrisebrandcollective

Roksana Cieplowska is a Certified Master Life Coach, Certified Personal Trainer and a new mom. As the creator of highest self-love coaching, she helps women awaken their inner wisdom, power, and potential to visualize and become witness to their own excellence, radiant health wellbeing, and also uncover their true potential through customized health, fitness, and life coaching programs.Episode Highlights:Overcoming challenges in her own health and finding her passion repositioning herself to live out her truth as a life and health coachMaking decisions in our life from a self-love very deserving, standpoint compared to a place of not enoughnessHow to change your mindset to a place of self love, and think about how you want to show up in your life.Reverse engineering goals to see how they could work towards that future version of your highest self.Making decision to change what's not serving you anymore and serving this bigger vision of who you want to be.Relationships, compassion and honestyFeeling good and unstoppableBringing the effort every single dayGetting locked down and getting up againExpanding your mind“So be intentional and deliberate about what moves you. Many of us are moved by the wrong things in our life.”“Do what will make you feel your best because then you will want to do your best”Get in touch with Roksana at:Instagram: https://www.instagram.com/highestselflove/Follow the team at Sunrise Brand Studio on Instagram:https://www.instagram.com/sunrisebrandstudio/https://www.instagram.com/pictonatbrandingcreative/https://www.instagram.com/erindeanwilliams/Join our free private Sunrise Brand Collective Facebook group:https://www.facebook.com/groups/sunrisebrandcollective

Hello friends and welcome to another episode of the Sunrise Brand Collective, we are your hosts Erin Williams and Nathalie Amlani and we are so excited to wrap up our year of podcasts with a talk on Resilience in Business.If 2020 has taught us anything, it's how to be resilient in the face of adversity and discomfort.We've learned that we can't control everything and to focus on the things that we can control.Here are Nathalie's thoughts on what keeps her going during hard times:Getting into massive action has helped us get through these difficult times. Examples - brand strategy, project management.Personal development, expanded network, attending Sabrina Greer's mastermind, diving deeper into spirituality and intuition. Practicing the miracle morning routine.Evolving, updating our competency in areas of personal growth and development, learning from others how to deal with adversity, and challenge our thinking.Asking for help from coaches and people in our network. When you allow yourself to be vulnerable and ask for help, you are giving people the opportunity to serve which helps them grow.Being flexible and making adjustments to accommodate our families and the new restrictions. Learning how to quickly pivot and adjust, and not be complacent.Expanding our network by joining groups, forums, and masterminds.How to have a growth and abundance mindset so there's always room for growth. There always enough time, productivity and time management.Having the courage to speak our truth and be open and honest with the people in your life, including business partners, friends and family.Looking back, this year has given us an opportunity to explore our passions and partnership with one another even deeper. We are grateful for this discomfort because it has helped us grow not just as individuals but also as business owners. Also know that you're not alone, there is always someone willing to help you just have to ask. Sometimes things have to get out of balance to get back into balance.Celebrating wins no matter how big or small are still wins and deserve to be celebrated! We are celebrating some of our wins and impact we've made this year in 2020:Launching Brand Booster MastermindVirtual Sunrise Brand Summit - a two day inspiration event with 19 speakersThe Sunrise Brand Collective PodcastStarting the Sunrise Brand Collective Facebook community groupLearning about ourselves and our passions, deepening connection to self and our intuitionCollaborating to serve our clients betterOur Plans for the new year:Going in deeper into some of the areas that people have been asking us about, client case studies and stories, and of course more mindset and business stuff.Bring some fresh new content on the podcast, diving into some tech talkContinue to help our community learn and thrive in their businessFinal thoughtsLean in to the challenges that comeGrateful for the discomfortKnow that you're not alone - ask for help when needed, use your network.Always someone willing to helpStay in touch in the facebook community and check out our learning on demand offerings on our website www.sunrisebrandstudio.comWishing our listeners a Happy New Year!Follow the team at Sunrise Brand Collective on Instagram:https://www.instagram.com/sunrisebrandcollective/https://www.instagram.com/pictonatbrandingcreative/

Hello friends and welcome to another episode of the Sunrise Brand Collective Podcast, we are so excited to speak to today's guest, Kira Leskew, CEO of The Eagle Institute. Kira is a serial entrepreneur (on her 8th business), and trains entrepreneurs to use their intuition. She is a long-time meditator, which brought her to helping other entrepreneurs and social innovators to erase their karma so that they could get better results and more satisfaction in life.Today we will be talking about North Node Astrology - what it is and how it can help achieve satisfaction and success. Episode highlights:Kira's story and how she started her businessThe significance and symbolism behind her business name ‘The Eagle Institute'North Node Astrology - what it is and how it can help achieve satisfaction and successKira's workshop for anybody that wants to learn intuition specifically for businessTune into the full episode for more insights and tips on how to help achieve satisfaction and success in your business using North Node Astrology and your intuition.Get in touch with Kira at:Website: https://theeagleinstitute.com/LinkedIn: https://www.linkedin.com/in/kira-leskew-34419118Links mentioned in the episode:Follow the team at Sunrise Brand Collective on Instagram:https://www.instagram.com/sunrisebrandcollective/https://www.instagram.com/pictonatbrandingcreative/https://www.instagram.com/erindeanwilliams/Join our free private Sunrise Brand Collective Facebook group:https://www.facebook.com/groups/sunrisebrandcollective

Welcome to another episode of the Sunrise Brand Collective Podcast. Today we welcome special guest, Nicole de Larzac, a Product Business Coach who helps women launch and scale their product businesses.She has over 20 years of marketing and consulting experience, having worked with large global brands, such as Coca-Cola and Kraft Foods, where she built new brands and scaled mature brands. In addition, she worked internationally in Australia where she started a product business, growing it to $2 Million in sales. She is proud to have launched the Productpreneur Podcast, featuring inspirational female 'productpreneurs' and valuable marketing content to grow a product business. On a personal note, she is a mom to three amazing children, which is her biggest accomplishment yet! She is passionate about fitness, skiing and binges on self development and marketing content.Episode Highlights:Nicole's story and how she started our business Why it's a good time to think about a product businessTypes of product businesses to considerHesitations about building a product business and how Nicole helps people get over itWhat people mostly have trouble with when developing or launching a product businessTips on how to grow your awareness and sales for an existing product businessTune into the full episode for more insights and tips from Nicole, a product branding expert.Get in touch with Nicole at:Book a free one hour strategy session here: https://calendly.com/ndelarzac/strategy-sessionJoin Nicole's upcoming course called "The Product Pathway" on how to design and start your profitable product business: https://nicole-de-larzac-courses.thinkific.com/courses/the-product-pathway?fbclid=IwAR2dhHE770N3I78KJFUJCqKFSWjao5nErL35PPwfxsKVJpZ8RmeY7ebpgTEWebsite: https://nicoledelarzac.com/Instagram: https://www.instagram.com/nicoledelarzac/Facebook: https://www.facebook.com/nicoledelarzac/LinkedIn: https://www.linkedin.com/in/nicolemarketer/Follow the team at Sunrise Brand Studio on Instagram:https://www.instagram.com/sunrisebrandcollective/https://www.instagram.com/pictonatbrandingcreative/https://www.instagram.com/erindeanwilliams/Join our free private Sunrise Brand Collective Facebook group:https://www.facebook.com/groups/sunrisebrandcollective

Hello friends and welcome to another episode of the Sunrise Brand Collective Podcast. We are so excited to speak to today's guest - Epic PR Entrepreneur, Global Connector, Published Author and Strategic Coach, Justin Breen.Justin Breen is CEO of the PR firm BrEpic Communications and author of the No. 1 International Best-Selling Book, Epic Business. Justin is hard-wired to seek out and create viral, thought-provoking stories that the media craves. He finds the best stories when he networks with visionary entrepreneurs and executives who understand the value of investing in themselves and their businesses. Justin believes strongly in the power of introductions and creates important relationships through those introductions. He is an extremely active member of Entrepreneurs' Organization, Strategic Coach and Abundance 360, and he has an incredible global network of visionaries and exceptional businesses.Episode Highlights:How Justin started his businessStepping into the patterns of successful entrepreneursSetting boundaries between family and workPrioritizing your time and having a wildly successful businessThe important of networking for the growth of your business and brandTune into the full episode for more insights and tips on building an epic business.Get in touch with Justin at:Website: https://www.brepicllc.com/LinkedIn: https://www.linkedin.com/in/justinbreen1/Links mentioned in the episode:Article published on Inc.com: https://www.inc.com/entrepreneurs-organization/8-patterns-of-ultra-successful-entrepreneurs.htmlEpic Business by Justin Breen https://www.amazon.ca/Epic-Business-Secrets-Exponentially-Freedom-ebook/dp/B0881ZBNDVFollow the team at Sunrise Brand Studio on Instagram:https://www.instagram.com/sunrisebrandstudio/https://www.instagram.com/pictonatbrandingcreative/https://www.instagram.com/erindeanwilliams/Join our free private Sunrise Brand Collective Facebook group:https://www.facebook.com/groups/sunrisebrandcollective

Hello friends and welcome to another episode of the Sunrise Brand Collective Podcast, we are so excited to speak to today's guest professional speaker and storytelling expert, Alyssa Twist Light who goes by the name of Twist.Twist helps businesses grow by utilizing the power of storytelling in every aspect of their operations, especially marketing.She does it on the spot. Right there. With business owners and sales people she's never met before. Twist asks a few questions, and like magic, comes up with marketing designs, hashtags, positioning, value propositions, and branding.Her most recent success outside of her speaking work is Social Innovation Monthly, an offline subscription of social media “recipe cards” that help businesses engage in more powerful and consistent storytelling.Twist has spoken at Landscape Ontario's Congress, Ontario Irrigation Conference, CreativFestival, Halton Police Service, Go Camp Pro, Social Tenacity, HortEast, and the Ontario Camp Association among others. A self proclaimed lover of conferences, Twist's mission is to make event planners look like superheroes and delegates feel like rockstars.She has also been a guest on dozens of podcasts, including The 6 Figure Events Podcast, Authentic Influencer, Service Business Mastery, and Podcast Domination.Tune into the full episode for detailed insights and tips on bringing to live a business idea.Episode highlights:How Twist started her businessHow to use storytelling to help businesses with their marketing strategy.About Twist's brand vibe, colours and where the inspiration came fromInsights and lessons learned for new businesses starting outHer insights and lessons learned that have led to the success of her businessBe who you are and have a business, takes time to figure things outDo business with people who align with your values.Get in touch with Alyssa at:Website: http://www.socialinnovationmonthly.com/Facebook: https://www.facebook.com/alyssa.t.lightLinks mentioned in the episode:Follow us on Instagram:https://www.instagram.com/sunrisebrandstudio/https://www.instagram.com/pictonatbrandingcreative/https://www.instagram.com/erindeanwilliams/Join our free private Facebook group:https://www.facebook.com/groups/sunrisebrandcollective

Hello friends and welcome to another episode of the Sunrise Brand Collective Podcast, we are so excited to speak to today's guest “marketing to moms expert” Aviva Allen.Aviva is the founder of Healthy Moms, a Toronto-based marketing company that connects local and online businesses offering health-focused, natural, or sustainable products and services with their ideal customers. With her community of over 20, 000 members, Aviva knows what resonates with moms and understands their wants and needs as well as what they struggle with. Episode Highlights:The story of how Healthy Moms started and evolved into the business it is todayAbout the Healthy Moms brand vibe, logo, and coloursHow Healthy Moms services both the B2C and B2B markets to help other businesses growInsights about developing a marketing strategy targeted to a mom-focused audienceWhy it's important to understand your ideal customer avatarRecommendation for keeping up with constantly evolving trends and current events that can so quickly shift a brand's marketing strategyHow brand photos are usedAdvice for being fearless in businessTune into the full episode for detailed insights and tips on creating a marketing and brand strategy for a target audience of moms.Get in touch with Aviva at:Website: https://www.gohealthymoms.com/Instagram: https://www.instagram.com/healthymomstoronto/Download the Mobile App: https://www.gohealthymoms.com/pages/the-healthy-moms-appJoin the Healthy Moms Toronto Facebook Community: https://www.facebook.com/groups/367483046596090/Follow us at Sunrise Brand Studio on Instagram:https://www.instagram.com/sunrisebrandstudio/https://www.instagram.com/pictonatbrandingcreative/https://www.instagram.com/erindeanwilliams/Join our free private ‘Sunrise Brand Collective' Facebook group:https://www.facebook.com/groups/sunrisebrandcollective

This week, we are so excited to speak to Johana Schwartzman, a business strategist who helps entrepreneurs launch and grow successful businesses .Johana is the founder of GoBlossom Consulting, she is an innovative marketing and business strategist with a Masters in Business Administration and 15+ years of experience working with Fortune 500 companies including General Electric and Capital One, start-ups, small businesses and not-for-profits. She is a trusted advisor to senior leadership teams and works extensively with small businesses. She focuses on developing strong businesses centered around customers.Episode Highlights:The story behind Johana's career and how she stepped into entrepreneurship and started GoBlossom ConsultingThe inspiration behind Go Blossom Consulting's brand vibe, colours, and logoRecommendations for new businesses starting outOverview of the main process used to coach clients, the Five Steps to Design ThinkingInsights on how to deal with overwhelm when handling complex projectsLessons learned in business developmentThe Five Steps to Design Thinking that Johana dives into:Market researchAnalyze FindingsBrainstorm ideasPrototypeTestingTune into the full episode for detailed insights and tips on bringing to live a business idea.Get in touch with Johana at:Website: https://www.goblossomconsulting.com/Instagram: https://www.instagram.com/go_blossom_consulting/Links mentioned in the episode:Canva: https://www.canva.com/Johana's book recommendation: Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg and Justin MaresFollow us on Instagram:https://www.instagram.com/sunrisebrandstudio/https://www.instagram.com/pictonatbrandingcreative/https://www.instagram.com/erindeanwilliams/Join our free private Facebook group:https://www.facebook.com/groups/sunrisebrandcollective

On today's show of the Sunrise Brand Collective, Co-host and Web and Brand Design Strategist Erin Dean Williams dives into defining your brand vibe.We talk through:What a brand vibe isHow visuals compliment your brand vibeCreating the foundation for your brandYour what and your whyThe feelings behind your brandIdentifying and talking to your Muse“Your brand vibe is what will attract your ideal customer, keep them engaged, and create a connection and conversions. It is your expression of your authentic self and uniqueness that will set you apart from others.” ~ Erin WilliamsTune into the full episode for detailed insights and tips on how to elevate and define your brand vibe.Follow us on Instagram:https://www.instagram.com/sunrisebrandstudio/https://www.instagram.com/pictonatbrandingcreative/https://www.instagram.com/erindeanwilliams/Join our free private Facebook group:https://www.facebook.com/groups/sunrisebrandcollective/

On today's show of the Sunrise Brand Collective, we welcome Julie Greenham, host of The Quiet Powerhouse Podcast and Coach to introverted business owners. Julie helps quiet souls go from being comfortable “behind the scenes” to being visible to their audience so they can attract their ideal clients, generate more revenue and fearlessly grow their business.We talk through:The story behind how Julie pivoted from french Tutor to Introvert CoachHow Mindfulness carries over and has a positive effect on every aspect of lifeCreating and connecting with your brand vibeOwning who you are and your own personalityThe true fears and issues behind excusesComparing ourselves to others and self sabotaging chatterStepping into the shoes of the person you want to becomeSurrounding yourself with like minded people who will lift you up for different results“Business success is an inside job. WE are always comparing ourselves to others' success but really all of us are a little farther ahead then some else, so it's important to share our greatness” ~ Julie GreenhamTune into the full episode for detailed insights and tips on Showing up for IntrovertsGet in touch with Julie at:Facebook: https://www.facebook.com/thequietpowerhouseInstagram: https://www.instagram.com/iamjuliegreenham/Follow us on Instagram:https://www.instagram.com/sunrisebrandstudio/https://www.instagram.com/pictonatbrandingcreative/https://www.instagram.com/erindeanwilliams/

In today's show of the Sunrise Brand Collective, we welcome Trina Turl, a Commercial photographer for major publications and corporate applications, and founder of our favourite stock photography website Clio and Fox. She's here to talk about her journey and how to elevate your brand through commercial photography.We talk through:How Trina Got Started in Commercial PhotographyThe types of Commercial Photography and what Trina loves to shootTips for successfully planning a commercial photoshoot for your businessInsights on whether to DIY or hire a professional when it comes to commercial photography for your businessThe importance of showing the face behind the businessThe vision and mission behind Clio and Fox and the inspiration behind the visual branding you see today.“If you have an idea that just won't go away… just do it! That was what Clio and Fox was for me.” ~ Trina TurlTune into the full episode for detailed insights and tips on how to elevate our brand through commercial photography.Get in touch with Trina at:Website: https://www.trinaphoto.com/Website: https://clioandfox.com/Follow us on Instagram:https://www.instagram.com/sunrisebrandstudio/https://www.instagram.com/pictonatbrandingcreative/https://www.instagram.com/erindeanwilliams/Join our free private Facebook group:https://www.facebook.com/groups/sunrisebrandcollective/

On today's show of the Sunrise Brand Collective, we welcome Melita Cyril, the creator and founder of Q for Quinn. A recovering banker and management consultant, Melita Cyril had her eyes (and ears) open for different entrepreneurial ideas during her maternity leave. When her baby boy suffered from eczema and she struggled to find the right socks for his sensitive feet, she started Q for Quinn - a company that sells gentle, comfortable socks for the entire family. Melita is a mom of two kids, and in addition to running Q for Quinn, she is also a children's book author. Melita holds an MBA from the University of Toronto and a BSc (Hons) Economics from the London School of Economics.We talk through:The story behind how Q for Quinn got startedThe inspiration behind Q for Quinn's colourful brandThe challenges faced as a mother and entrepreneur competing with the bigger brands out there and how she faced itThe joys of operating Q for Quinn, aligning with the mission and social impact made on the earthThree tips for succeeding in a product based business.Lessons learned that have helped Q for Quinn grow“The whole journey is about persistence, being adaptable, flexible, dealing with challenges as they come” ~ Melita Cyril, Q for QuinnTune into the full episode for detailed insights and tips on Creating a Successful Product-Based BusinessGet in touch with Melita at:Website: https://www.qforquinn.com/Email: hello@qforquinn.comInstagram: https://www.instagram.com/q.for.quinn/Follow us on Instagram:https://www.instagram.com/sunrisebrandstudio/https://www.instagram.com/pictonatbrandingcreative/https://www.instagram.com/erindeanwilliams/Join our free private Facebook group:https://www.facebook.com/groups/sunrisebrandcollective/

Today's episode with co-host Nathalie Amlani is about how to prepare for a personal branding photoshoot. You may be wondering what the process looks like. Nathalie walks through the client experience that leads to the images that truly showcases the essence of her subjects. So how does the process work? The experience follows these four steps:Step 1:We start off diving deep into a Discovery Questionnaire. To hone in on who you ideal client is, how you want your audience to feel when they experience your brand, uncovering your brand vibe and the story buckets that showcase the essence of your business.Step 2: A Strategic Planning MeetingWhere we take your vision and bring it to life, highlighting what makes you unique and stand out from the competition.An end-to-end plan for your photoshoot is put together including a detailed shot list, sourcing the location, and a guide for what to bring and how to prepareStep 3: We capture you storyAt the Photoshoot, I capture your essence, how it looks like to do business with you, to attract your ideal client. We showcase what you do best and the value that you provide.Step 4: Putting it all together to create a visual brand strategyTo put your images to use consistently across all marketing platforms with a social media and brand strategy that converts.I take all the guesswork out of trying to figure how to use your images effectively after your photoshoot. You receive clear direction on next steps with a visual brand strategy that will grow your business. All of this will deepen the connection with your audience, allowing you to showcase your business in different ways without always selling.Listen to the full episode to learn more tips on how to prepare for a personal branding photoshoot, including what to wear.Follow us on Instagram:https://www.instagram.com/sunrisebrandstudio/https://www.instagram.com/pictonatbrandingcreative/https://www.instagram.com/erindeanwilliams/Join our free private Facebook group:https://www.facebook.com/groups/sunrisebrandcollective/

Welcome to another episode of the Sunrise Brand Collective, we are so excited to have our guest Emily Milling, Founder of The Ultimate Creative to talk about how you can Evolve Your Brand and Business with a Podcast.Emily has produced, hosted, and taught others how to podcast, focusing on strategic brand and content. A comedy podcast junkie herself, she has helped multiple brands earn over $20k annually with their podcasts.Leveraging a Podcast to Evolve your BrandPeople can connect on a deeper level and share more information than a social media post. A podcast is a good addition to marketing mix to amplify sales funnel to get more people who would love working with you. A podcast helps to build trust, and it is another touch-point. With a podcast, you can do so much more and connect to people on a deeper level because you can adjust to their learning stylesGetting started with a podcastOne of the biggest barriers to starting a podcast is knowing where to begin! The key is just to start! A great way to start getting comfortable with audio is to grab your phone and record a 10 minute audio. Get used to the sound of your voice! You hear your own voice differently than other people. Tech is a common hurdle - all you need is a microphone and a computer to record your audio… OR… sign up for Emily's free mini course, how to start a podcast.Advice for business ownersThere's a misconception that you need a sponsor to start a podcast. It used to be 1000 downloads minimums to make $10… now it's thousands! What you have to understand is that the shift is away from having a sponsor. Instead, I recommend using your podcast to promote your own products and services. Put a promo at the beginning or the end about your offer. Drive them through your sales funnel and get them to where you want them to go.Listen to the full episode for more insight and tips on how a podcast can help your business and how to generate a list of podcast topics to start with.Links mentioned in the episode:Free Mini Course - How to Start a Podcast - https://theultimatecreative.com/startapodcastThe Podcast Rocket Course: https://theultimatecreative.com/podcast-rocketGet in touch with Emily at:Website: https://theultimatecreative.com/Instagram: https://www.instagram.com/the_ultimatecreative/Follow us on Instagram:https://www.instagram.com/sunrisebrandstudio/https://www.instagram.com/pictonatbrandingcreative/https://www.instagram.com/erindeanwilliams/Join our free private Facebook group:https://www.facebook.com/groups/sunrisebrandcollective/

In this episode we chat with special guest Jennifer Singh, a TV reporter turned PR Strategist, Media Coach and entrepreneur. Jennifer's StoryShe was taking a look at what's happening in the world and found an ongoing trend where the majority of experts were older white males, and if these are the only experts being represented in the media, then that's only one one side of the story that we're hearing. So it was a real epiphany to see that the female voice wasn't being represented. She launched 'She's Newsworthy Media' and was determined to figure out how to work from home, as the commute was sucking the life out of her.How Media Exposure Can help Elevate Your BrandReal media exposure can set you apart from others in your industry. So putting yourself on a media platform almost gives your brand a stamp of approval, it gives you authority.How do you know if you have a story worth pitching?This is the number one issue or challenge that business owners have. She would honestly say you won't believe what the answer is for this, she would say the first thing is mindset. So many women she works with don't believe that their voice matters and that translates into their brand and their business. What media formats does she recommend?She personally recommends TV because that's where she has the most experience. When you are doing a print interview or a magazine interview, you don't actually have final say on what the final published product is going to look like. Tell us more about inclusive marketing how it relates to your businessThere are two pandemics, COVID19 and the one against black lives. There is more attention being placed on police brutality. The death of George Floyd shifted the conversation online, to not only the fight for justice and equality but also unleashed something on social media for BIPOC to speak out against other discrimination. The inclusive marketing track she went off on is really part of the fabric of who she is and what she stands for. So she started speaking up about BIPOC not being included and being marginalized. For the BIPOC community, this is how some people live everyday of their lives.Tips for inclusive marketingEducation on diversity and inclusion training. If you are being asked by someone to sit on a panel, for example, you need to ask who else is on the panel, so you don't end up agreeing to be part of something that's not inclusive. Education is key not only around the content you push out but also what you participate in and associate your brand with. Ask questions around inclusivity and compensation. Statistically BIPOC are not compensated financially as much as their white counterparts.Last Piece of AdviceShe just recently celebrated five years in business and she thinks the reason that she got this far and stabilized is because she sees everything as an exciting opportunity, and if she makes a mistake and she fails, there's always tomorrow and there's always a chance to redo something. Get rid of the fear and intimidation of failing, because failing is not a bad thing. She has two small kids and her husband is currently unemployed, so it's not to say that she doesn't have the family stress that everyone else has, but she chooses to see 2020 as an opportunity.Get in touch with Jennifer at:Website - www.shesnewsworthy.com/Facebook - https://www.facebook.com/shesnewsworthyInstagram- https://www.instagram.com/shesnewsworthy/Follow us on Instagram:https://www.instagram.com/sunrisebrandstudio/https://www.instagram.com/pictonatbrandingcreative/https://www.instagram.com/erindeanwilliams/Join our free private Facebook group:https://www.facebook.com/groups/sunrisebrandcollective/

Do you ever wonder what branding photography is and what it can do for your business? In today's episode, Nathalie talks about how personal brand photography helps a business grow.I'm sure you've heard the saying that a picture is worth a thousand words, and that's especially true when it comes to branding. The quickest way to get your brand identity across is through the images you use on your website and on social media channels. That's why branding photography is essential for any business owner. Let's take a deeper look into what personal brand photography can do for your business.Professional images for your brandBranding photography is a collection of high-quality, professional images created to visually represent your business and demonstrate your brand identity. These photos can include images of you and your team members, your workspace, your products, and any part of your process or daily activities.Humanize your companyOne of the greatest things about branding photography is that it gives potential and current customers a look at the faces behind your business. You may be intimidated by the idea of putting your face out there, but consumers are more likely to interact with and trust a company more if they can see the people behind the brand. Branding photos not only show customers who you and your team are, but they also give interested consumers a peek behind the curtain, so to speak, allowing them to see your process, your products, and what you do every day.Create a stunning first impressionDid you know that when someone visits your website or social media for the first time, you only have five seconds to make a first impression? You don't want them to be put off by low-quality images. Professional branding photos create visual interest in your business and give visitors to your website a positive first impression of your brand. The better you present your company, the more likely people will be to get and stay interested in what you offer!Increase engagement with your brandWhile strong content is essential to creating a solid brand identity, visuals are even more important, especially since quality images encourage more people to engage with your business online. Facebook posts with images receive 2.3x more engagement than those without images, according to Hubspot. That's why images are so essential, especially high-quality, professional branding photos.You can use your photos everywhereBranding photos are an investment, but one that's well worth it! You'll keep finding places where these photos come in handy, from your website and social profiles, to paid advertising,  email newsletters, and even as your podcast cover image. Having these photos on hand makes it easier to properly promote your business and show potential and current clients just how professional you are.Listen to the full episode to learn more about personal brand photography, the photoshoot process and how investing in branding photography can help your business grow.Links mentioned in this episode:https://pictonat.com/Follow us on Instagram:https://www.instagram.com/sunrisebrandstudio/ https://www.instagram.com/pictonatbrandingcreative/https://www.instagram.com/erindeanwilliams/Join our free private Facebook group:https://www.facebook.com/groups/sunrisebrandcollective/

In this episode we chat with special guest Jessica De Castro, an Experiential Marketing and Event Production Extraordinaire, about her story of developing a brand, launching an idea and moving past the fears and limiting beliefs.The Entrepreneurial JourneyJessica has been in the business development world for a decade, working with brands like Christian Dior, Mac Cosmetics, Holt Renfrew, and Aveda. She loves working in sales, marketing, and event production and wanted to bring that to life in her own business and take the entrepreneurial route. While in quarantine, the idea was birthed and executed quickly.Experiential marketingJessica's idea to birth a business on experiential marketing was born in August. With experiential marketing, she helps businesses create exceptional experiences that make a brand stand out. Thinking outside of the box ideas to engage with people in a way that hasn't been done before or is desired. It's so important to make impressions that are memorable and lasting. It's all about the unexpected and how you can WOW them.Brand Development and Launch ProcessIt was important to Jessica that who she is, is represented in her branding. For example, the handwriting font in her branding is the most similar to her own actual handwriting font. The launch process will be done in phases. What was important for the first phase of launch is to give a taste of what to expect - showcasing her brand vibe. The brand assets in place for phase one was her logo and professional branding photography. It was important to her that the photos represented her energy and self to shine.Limiting Beliefs and Overcoming FearsListen to the full episode to learn more about Jessica's inspiring brand journey, the limiting beliefs and how she overcame the fears that crept up.“Being liberated from your fears and limiting beliefs inspires people around them to do the same.” ~ Jessica DeCastroGet in touch with Jessica at:Email - Jessica@jessicadecastro.comFacebook - https://www.facebook.com/jessicadecastro8LinkedIn - https://www.linkedin.com/in/-jessicadecastro/Follow us on Instagram:https://www.instagram.com/sunrisebrandstudio/https://www.instagram.com/pictonatbrandingcreative/https://www.instagram.com/erindeanwilliams/Join our free private Facebook group:https://www.facebook.com/groups/sunrisebrandcollective/

In this episode we chat with special guest Sabrina Greer, a Clarity Coach, best selling author, and Speaker + Podcast Host about her evolution in developing her brand, the importance of brand consistency, and how to balance it all.Sabrina's Journey - What brought her to where she is todaySabrina has a growth mindset and knows how to follow her inner guide, or what is in her heart. Her human design is to follow her sacral intuition and if it's not a hell ya then it's a no. It's taken a lot of time to learn this about herself and push the fears aside that we all experience as entrepreneurs.An abundance mindsetAlong with her growth mindset Sabrina has an abundance mindset which is essentially the belief that there is enough. So there is enough money, enough clients, enough space, enough energy. Whatever it is that is blocking you. It's easy to compare ourselves to others and think there is not enough for me.Her journey started with writing a small chapter in a book and she realized it didn't need to stop there. She could write her own book, she could start a publishing house of her own and support over 200 authors on their journey to writing their story and sharing their truth, she could start a podcast, she could do it all! Understanding that you can and following through.Consistent BrandingIt took a lot of failing forward and trial and error, she would throw herself out there and sometimes there were crickets. But what she found worked the best was when she was authentic and herself, speaking from her heart. Her core ethos is about supporting women on a mission and achieving their goals. She helps women start podcasts, create events, all the things that she's done showing them that it's possible. It takes bravery to put yourself out there but consistency comes when you are truly in alignment.The Fear of Being SeenThe fear of being exposed especially during these times is tough. When you build a brand and you are leading with your heart and your truest self, you are making it about them and not about you. Having a strong, unshakable, unwavering belief in what you are offering, because people will see through the fakes. It's hard work, but it doesn't feel like a hustle, it doesn't feel forced or hard because she loves her work so passionately. She's in flow and harmony.How to Balance it allLook at your business the same way you do motherhood. Love your business, nurture it and breathe air into it. A lot of people stop nurturing their business when it gets too hard, they don't allow it to evolve the way it wants to evolve. We guide our children and show them the way it's the same as our business. Allow feedback, and don't take it as an insult, because it gives you important tools on how to move forward from the stage you are at. Sometimes we need to walk away from things that aren't working. Don't force anything, just let it unfold, it's all going to be ok. Don't quit, the only way to fail is to stop! Keep going even if it's hard, and give yourself grace in the moment when you need a break. Schedule time for self care, take care of yourself first.“There's really no such thing as balance per se, it's really about forward motion, momentum, keeping going.” ~ Sabrina GreerGet in touch with Sabrina at:Website- www.ygtmama.comInstagram - @ygtmamaFacebook - https://www.facebook.com/ygtmamaFollow us on Instagram:https://www.instagram.com/sunrisebrandstudio/https://www.instagram.com/pictonatbrandingcreative/https://www.instagram.com/erindeanwilliams/Join our free private Facebook group:https://www.facebook.com/groups/sunrisebrandcollective/

Today we dive into website strategy and why a website is one of the most effective ways for a small business to stand out in a busy online space - and where to begin. These key insights are gathered from co-host Erin Dean Williams, a Creative Director and User Experience Designer with over 10 years of experience designing websites and brands for both large corporations and smaller start ups.Erin shares the top five reasons why a website helps businesses stand out in a busy online space:1. Social Media Platforms Own Your Content.I'm not saying don't leverage your social media properties but we must remember that these platforms own your content and decide when and how to share it. You are ultimately creating content for them, helping their bottom lines and platforms shine. The exposure can be great but I would argue it should not take priority over your own website.2. Your Website Gives you Control.You decide the user experience, narrative, and messaging your potential customers see. Your website content, such as blogs and other resources, bring people to your website by increasing your SEO (helping you get found through Google searches) and building your authority and credibility. You can create offers, discounts, and content that bring value to your audience and drive sales.3. Your Website Builds Your Mailing List.They say people have to come in contact with a brand at least 7x before buying or engaging with their services. Having a great lead magnet or newsletter opt-in offer will help you build your email list, and by leveraging email marketing, you can share valuable content and offers through email keeping you and your brand top of mind.4. A Good Website Works for You.Creating a website with a strong content strategy will answer basic questions about your service offerings, brand and business ethos, and products 24 hours a day! Structuring your content properly will help deflect unnecessary calls and emails by helping people independently find the answers they are looking for online.5. A Website Is Expected.People expect you to have a website and when you don't they will most likely do business with your competitor who does.Listen to the full episode to learn more about website strategy and how to get started with building a website that is best for your business goals. Your online presence is your digital ID and we believe that it is the foundation that must be set up properly in order for a business to grow.Learn more about creating your own website by joining the Sunrise Online Brand Booster Mastermind that kicks off on September 15th. Details here: https://www.sunrisebrandstudio.com/sunrise-brand-boosterLinks mentioned in this episode:https://www.sunrisebrandstudio.com/sunrise-brand-boosterFollow us on Instagram:https://www.instagram.com/sunrisebrandstudio/https://www.instagram.com/pictonatbrandingcreative/https://www.instagram.com/erindeanwilliams/Join our free private Facebook group:https://www.facebook.com/groups/sunrisebrandcollective/

Meet your co-hosts Nathalie and Erin in the first episode of the Sunrise Collective Podcast, a show for those who have a business or are thinking of starting a business. This is the podcast you've been waiting for as we will be setting your business up for success and increased revenue by sharing the tools you need to give your brand a boost.What can you expect from the weekly episodes?We will talk all things branding. You can expect to receive tangible tips to apply to up-level your visual branding, be inspired by real-life stories about brand journeys, interviews with industry experts who will share their zones of genius, and so much positive energy and vibes just radiating into you!What is branding?Branding encompasses so many elements that all contribute to both your personal growth and your business growth. It's the emotional connection and experience that someone makes with your brand. It's making people feel understood and that you can help solve a problem or need that they have. And so much of it relates to how YOU show up, it's all connected. At Sunrise we break it down into the Sunrise BRAND pillars of: 1) Business, 2) Insight, 3) Energy.About Co-Host Nathalie and her Entrepreneurial JourneyNathalie is a Brand Strategist and Photographer and shares her story about becoming an entrepreneur following a 17 year career working at the big banks in Toronto as a Project Management Professional. She is now owner of Pictonat Photography and co-founder of Sunrise Brand Studio, helping business owners showcase what lights them up and make an impact with a wholesome branding solution.About Co-Host Erin and her Entrepreneurial JourneyErin is an expert in Brand and Web Design, owner of Erin Den Williams Design and co-founder of Sunrise Brand Studio. She shares her experience designing websites apps and brands for both large corporations and smaller startups for over 10 years. She has worked with big brands such as Kobo, Fido, Sprint, and AT&T. She spent 3 years of her journey as an entrepreneur creating and designing an organic kids clothing line that was all organic cotton all ethically made here in Toronto Canada.Listen to the full episode to learn more about how Erin and Nathalie met, what their goals are for their partnership in the Sunrise Brand Studio, and what the podcast name 'Sunrise Brand Collective' means to them!Links mentioned in this episode:https://www.sunrisebrandstudio.com/https://pictonat.com/https://erindeanwilliams.com/Follow us on Instagram:https://www.instagram.com/sunrisebrandstudio/https://www.instagram.com/pictonatbrandingcreative/https://www.instagram.com/erindeanwilliams/Join our free private Facebook group:https://www.facebook.com/groups/sunrisebrandcollective/