Outdoors Online Marketing Podcast

Show Notes: https://webgrowthcode.com/seo-optimization-with-jason-berkowitz-insights-analytics-and-content-tips Are you ready to break the web with Jason Berkowitz as he shares his expert insights on SEO optimization? Jason shares his story on what his agency has going on and what he's focusing on right now.  We find out how to optimize long-tail search terms, how to get some tips on building links, and how to get organic traffic going on your website.  Plus, we find out what Content Harmony is all about. Turn up your earbuds and enjoy today's episode with Jason. SEO Optimization Show Notes with Jason Berkowitz 01:49 - Jason initially got into SEO and online marketing when he had his own business he was trying to grow. He was a personal trainer before officially launching his agency, Break The Web, in 2017. 07:34 - Jason talks about his agency and their process. Their goal is to make it easier for in-house marketing teams by providing clarity and guidance on foundational SEO elements such as optimizing the site, conducting keyword research, and building backlinks for trust factors. 08:40 - When it comes to keywords, it's important to not just focus on high search volume keywords and consider long tail versions that have higher buyer intent and a better chance of converting. You can do this by adding modifiers like color, size, material being used, etc. 11:55 - Break The Web has a blog focused on addressing pain points, issues, and curiosities that their ideal clients may have. 14:00 - A clean website loads quickly and functions properly, with each page having a specific intent and dedicated topical relevance. This ensures that search engines understand what the page is about.  20:58 - Jason recommends tools dedicated to SEO and search marketing, like Ahrefs and Semrush. He also suggests using Google search to your advantage and seeing what your ideal customers might be typing. Look for similar players and competitors and replicate their framework of success. 32:03 - Jason walks us through his agency's sales process. He says that the key is to listen to the client and speak to their needs, not just what they want to hear. Set realistic expectations and be transparent about what can and cannot be achieved. He recommends the book Never Lose a Customer Again by Joey Coleman.  44:15 - Jason loves skiing, snowboarding, flag football, and skydiving.  Show Notes:  https://webgrowthcode.com/seo-optimization-with-jason-berkowitz-insights-analytics-and-content-tips  

Show Notes: https://webgrowthcode.com/choosing-a-domain-name-with-andrew-allemann-from-domain-name-wire   Andrew Alleman walks us through choosing a domain and extension for your website. We also take a deep dive into buying and selling domains — something many do out there as a side gig.   Have you ever wondered who's buying all the .coms out there? Andrew has some inside scoop on who's buying them. Plus, we found out if I screwed up my last domain purchase.  Tune in to this episode for an exciting deep dive into the world of domains. Choosing a Domain Show Notes with Andrew Alleman 02:00 - Andrew shares his experience in online marketing and website growth. He has been writing the Domain Name Wire blog since 2005 and has a podcast of the same name.  03:23 - Andrew walks us through starting a website, including choosing a domain registrar. With thousands of options out there, he notes that GoDaddy is currently the biggest registrar in the market. He also mentioned Namecheap, HostGator, Porkbun, and Google.  04:03 - The differences between these registrars are the price, security, service, and account management system. People can get a domain name from one registrar and host it at another site. We also talk about the importance of choosing the right domain name extensions. 09:07 - Andrew tells us about his podcast and the topics he usually talks about with guests.  10:07 - Andrew walks us through his process of starting a new website. For most people starting, Andrew suggests either creating a WordPress site with GoDaddy or getting a Wix, Squarespace, or Weebly website.  There are lots of cheap hosting services, but a lot of them are designed for WordPress. One of the biggest ones is WP Engine.  17:24 - Andrew advises that if the domain name you want is already taken, it may be listed for sale and can be purchased. And while buying a new domain name for $10 may seem preferable, it may be worth paying for the one you want. 23:56 - The Domain Name Wire Podcast started in 2014. He recently had an episode about buying expired domains for their SEO value. 25:00 - We explore the difficulties of using non-.com domain extensions for websites. 29:35 - We delve into the world of buying and selling domain names. Afternic and Sedo.com are two places where people can list their domains for sale.   35:26 - Andrew talks about the mentors that have influenced him along the way. Some of the other podcasts that Andrew listens to are The Side Hustle Show by Nick Loper, Startups For the Rest of Us, and Working It Out.  Nick Loper was on the podcast, where he talked about tips to turn a side hustle into a full-time business.  40: 42 - Andrew mentions some of the big names he's had on his podcast, like the creator of WordPress, Matt Wullenweg, and the bassist for Megadeth.  Show Notes: https://webgrowthcode.com/choosing-a-domain-name-with-andrew-allemann-from-domain-name-wire    

Show Notes:  https://webgrowthcode.com/ Dave provides an introduction to the new branding for the Outdoors Online Podcast.  Now the Web Growth Code Podcast.  We find out why the change and how we will serve you this year.

Show Notes: https://outdoorsonline.co/045 Nick Dunkerley from Hindenburg shares some Podcast Editing Tips that will make you sound like a pro at podcasting even if you're not an audio engineer and just starting out in podcast editing. We find out how Hindenburg stands out from other DAWs like Adobe Audition, Logic Pro, Pro Tools, Audacity and etc., and why it should be your DAW of choice in podcasting. Get your copy of this DAW here: Hindenburg.com Show Notes – Podcast Editing Tips 2:22 – Nick's previous episode where we talked about background noise 2:40 – Hindenburg is designed specifically for spoken word production 6:08 – The Hindy clipboard is where you can set up a template for your workflow 9:44 – How much noise reduction is ideal to not make your audio file sound too processed 12:06 – Nick describes how EQ and compression works 14:52 – How voice profiler works and how it saves you time making your recording sound great 19:30 – Check out the Hindenburg shortcuts here 19:55 – Hindenburg introduced the feature called magic levels which gets rid of the bleed caused by multiple microphone recording 23:10 – The magic levels also have a ducking feature which automatically lowers the music level when the speaker talks 24:42 – -16 LUFS is what Nick recommends and he tells us why 34:52 – The right amount of compression that doesn't hurt the dynamics of the audio file 38:49 – The Hindenburg team offers a discount if you make the purchase at the right time – usually at the end of September 39:40 – Go to Hindenburg website and check out the tutorials if you want to learn all its features and be a master at it 44:52 – Hindenburg offers webinars and workshops for beginners and intermediate users 46:18 – The best recording as Nick describes 47:25 – Hindenburg is making a new website which they plan to launch soon 48:40 – You can have a monthly Hindenburg subscription instead of buying it Conclusion – Podcast Editing Tips Get the most out of your podcast editing experience with this easy-to-use DAW. Spend less time on the audio engineering part and focus more on making great content! Do you already have your own podcast? If yes, will you try Hindenburg? If not, maybe you should! Show Notes: https://outdoorsonline.co/045

Show Notes: https://outdoorsonline.co/044 Lindsay Shearer shares shows us how to use pinterest for business today on the podcast and sheds some light on how SEO works in conjunction with google.  If you are brand new to Pinterest or have an account, this episode will show you why it's so relevant. Show Notes - How to Use Pinterest for Business 14:00 - Lindsay's free download to get started with Pinterest 15:45 - How to use Pinterest Organically 17:50 - Canva is an amazing tool with pinterest templates 22:44 - Pinterest has trending tools at Pinterest.com along with webbys 26:30. - Chrome extension pin it button 35:15 - SEM Rush or Google Keyword Planner for SEO keyword research You can find Lindsay at Pin4Profit.com Related Podcast Episodes Top Google Local SEO Tips with JP MacDonell (OOM 037) How to Use SEO to Rank #1 in Google with Kris Reid OOM 014 – Blogging Tips for Your Business with Mike Alton Conclusion - How to Use Pinterest for Business Lindsay Shearer brings her A game today as she describes How to Use Pinterest for Business with a focus on SEO and getting traffic organically.  Ads are an important part of Pinterest success but a solid strategy and consistency is the starting point. We find out why pinterest has moved more mainstream in recent years and how it might fit your brand moving forward.

Show Notes: https://outdoorsonline.co/043 Jason Cercone is here to share the steps to become a podcast guest on some of the best shows in the world.  We find out how Jason moved from the craft brewing space into a full time podcast consultant.  We then talk about the steps to take in order to get on the biggest podcast in your space. Show Notes with Jason Cercone - JLD's new book the Common Path to Uncommon Success - I noted the Orvis Podcast and Jason shared some tips on getting on the podcast. - We noted Travis from poddecks and his spray and pray analogy. - Jay Abraham podcast was a huge guest back in episode 34. - The Pitch book - We noted clubhouse and live audio events that I've been loving. - Inside the Podcast Studio podcast with Travis and Rob Jay.   - Pod Theory is Jason's show but he has a new one this fall. - Evolution of Brand is the New Podcast - MatchMaker.fm is a place where you can find podcasts to become a guest on You can find Jason at JasonCercone.com Conclusion on Becoming a Podcast Guest with Jason Cercone Jason Cercone shares the good stuff as we focus on some tips to help you become a podcast guest on more shows this year.  We noted how big of an impact podcast guesting can have for you business and today we walk through it all. We find out how long to do the warm up process before pitching the podcast on becoming a guest on the podcast of choice.  Show Notes: https://outdoorsonline.co/043

Show Notes: https://outdoorsonline.co/042 Tony Guarnaccia is here to share some insight into a new podcast monetization service he is developing that will help you grow and monetize your podcast.   Tony describes the Castocity labor of love which helps you produce your podcast more efficiently. We find out what the 4 P's are all about and how and why you need to promote your podcast.  Tony tells us why he started this business with no contacts, no podcast and no money to get started.  We will see if he can build a $1 million dollar business. Show Notes with Tony Guarnaccia - Small steps to grow profit. We noted Roger Maves who as on the Outdoors Online Podcast in episode 35 here. - Aaron Walker in episode 11 talked about paid mastermind groups. - I noted the Barbless Podcast who was doing a great job in the fly fishing space but has pod faded. - I noted the Podcast Advertising Playbook podcast which is one of my favorites. - Jay Abraham was on the Outdoors Online Podcast in episode 34 here. - Ascent Fly Fishing was on the podcast in episode 51 of the Wet Fly Swing podocast. - Rob Walch was on the podcast here - I noted Chartable and tracking - Free bonuses for coaching - Uber suggest You can find Tony at Castocity.com Castocity Podcast Monetization Platform Conclusion  Tony Guarnaccia is on the podcast to share his new company that will help you solve many of your podcasting struggles.  Castocity helps you leverage co-marketing with guests.   We find out how to help your big name guests promote your episode through making it super easy. We dig into Tony's background and why he is going all in on podcasting.  We find out how Tony's product will help you to hand off some of the podcasting process and to reduce the overwhelm process. Show Notes: https://outdoorsonline.co/042

Show Notes: https://outdoorsonline.co/041 I sat down with Jessica Shambora from Mighty Networks who shows us how to build a community for your business.  We find the steps to provide content and engage with your community.  We talk about how you can easily schedule out your group postings so it's queued up. Find out how to create a monthly and weekly content calendar to help guide the direction of the community and how to keep the group growing.  We talk about how to lean on your community members so they can focus on what's important. Show Notes with Jessica Shambora - Here's a link to the Wet Fly Swing Mighty Network where we are taking the podcast even deep - Facebook, Instagram and Quora were all companies Jessica worked for in the past. - I noted Louis Cahill with Gink and Gasoline and his take on getting off of Facebook. - We talk about the 3 tiers of the Mighty Network - The Events feature has a zoom integration feature - Here's a link to the refresh course - The mighty networks podcast - Native Videos and Courses is now live You can find Jessica at https://www.mightynetworks.com/ How to Build a Community Conclusion with Jessica Shambora Jessica Shambora from Mighty Networks shows us how to build a community for your business by focusing on engaging your community and customers.  Jessica shares some tips like live calls, how-to topics and the best way to guide the direction of the group. We hear about the best way to create a community driven course even if you don't have a lot of people on your email list.  Jessica walks us through all of the steps today including a great course that I have used to build a community. Show Notes: https://outdoorsonline.co/041

Show Notes: http://outdoorsonline.co/040 Alice Heiman, one of the top experts in the world on complex sales, is here to share some tips on customer retention.  Alice helps some of the largest businesses in the world understand the sales process and how to create loyal customers. Alice shares some easy steps that you can implement today.  Have you surprised your customer and over deliver after the sale.  We find out which are the main mistakes to avoid when creating loyal customers. Customer Retention Show Notes with Alice Heiman 03:10 - Alice's dad started the Miller-Heiman Company which is a world-renowned top sales training company. 24:00 - Alice noted Title Nine and the great job they do of over-delivering. 45:00 - Vendor Neutral for the B to B world or Smart Selling Tools which both review different software for customer service and managing referrals. 46:00 - The amazing Shepe Hyken Cab Driver Story is a great resource and a great youtube video with a taxi cab driver and how to make a loyal customer for life. 46:50 - Alice Blog posts on customer retention You can find Alice at AliceHeiman.com Customer Retention Conclusion with Alice Heiman Alice Heiman is on the podcast to share some tips on customer retention and how to create loyal customers.  We find out the easy way to get referrals and what you can do today to increase your customer retention rate to 70-80% Show Notes: http://outdoorsonline.co/040

Show Notes: http://outdoorsonline.co/039 The Founder of Podscribe, Peter Birsinger is here to show us how to utilize their Audio Transcription to Text service to help serve your podcast audience and get more Google love via SEO. There are a few different services out there that help you transcribe your audio but none that are solely focused on podcasting.  I'm excited to jump in to this episode with you and Pete.  Let's do it! Audio Transcription to Text Show Notes with Peter Birsinger 03:05 - Podible was the first company that Pete started in the podcast space. 06:55 - Kris Reed was on the podcast in episode 30 and noted that putting a transcript on your podcast is not the best move for SEO. 09:00 - The NPR this American life episode where posting transcripts on their website increased page views. 40:20 - Headliner is a great audio gram company. Audio Transcription to Text Conclusion Peter Birsinger, the main guy behind Podscribe, summarizes all of the features and benefits for your business.  Podscribe is an audio transcription to text service focused on podcasting. Show Notes: http://outdoorsonline.co/039

Show Notes: https://outdoorsonline.co/039 Super Joe Pardo is here to break down some tips on finding podcast sponsors for your business with a focus on building a community.  We also hear the story of how he made the tough decision to leave a multi-million dollar family business to start his own thing. We start talking about monetizing your podcast at 38:00.  So if you want to find out how to find sponsors then listen to the second half of this podcast around the 40 minute mark.  Joe shares some tips on getting out of your own way to grow your business.

Show Notes: http://outdoorsonline.co/037 JP MacDonnel breaks down the tips to ranking your business through Google Local SEO.  This is the map feature that pops up when you search for a local company on google.  We hear why it all starts with Google my business, but that you should also be thinking about all three areas of google.  Google My business is not rocket science but takes time, maintenance, and persistence. Google Local SEO Show Notes  - It all starts with Google my business page - Kris Reid was on the podcast to share tips on the main search ranking and SEO. - Royal Treatment, Brian Silvie and Bachman all come up for search - Google posts is like a social media account on google my business - Brian Silvie has a google my business account and it what we talked about as an example today. - The OOM episode on marketing to Facebook groups. - Daniel J Lewis was on the podcast here and talked about podcast reviews. - 30 Days of Dawn starts October 1st.  Goto urban barrels and the backpack that turns into a beach towel You can find guest JP MacDonnel  on instagram @jpmacd RevLocal.com is the agency that JP works for. Todays Top Takeaway:  Just take 10 minutes to upload a pic or something quick to google my business. Google Local SEO Conclusion with JP JP shares the steps to getting your business to show up first on the local map that jumps out at the top.  We focus on how you can show up first if you are a fly shop or local fly fishing guide. Google my business is something you can do once per month but the returns could be huge putting you on page 1 of google for local search.  Show Notes: http://outdoorsonline.co/037

Show Notes: https://outdoorsonline.co/036 I share a quick rundown on what we have coming for new Podcast Topics in 2021 and beyond and my chance to thank you for listening and downloading the show today.  I was able to interview some of the biggest names to talk about online marketing, social media, podcasting and so much more. Show Notes  for Podcast Topics in 2021 - Jay Abraham was on the show and is a billion-dollar business mentor.  Jay shared is theses on preeminence and what you can do now to improve your business. - I noted the We Speak Trout Podcast which is my third in the new podcast category. - I noted the US Skull Hunter and my friend Hunter. Thank you for your Support! You can find me at dave@oudoorsonline.co 2021 Outdoors Online Conclusion I run through a summary of how 2020 went in the podcast and then share what's on tap for 2021 and beyond.  I wanted to thank you for your support this year and for all of the great guests we've had on the show.  If you have feedback for the show please leave an email or comment below. If you want to support the podcast in 2021 please share the show with at least one other person and let them know how it helped.  I would also love to hear if you have show topic ideas.  What is your biggest struggle right now with online marketing?

Show Notes: https://outdoorsonline.co/035 Check out the first half of the podcast here:   https://wetflyswing.com/ask-about-fly-fishing-with-roger-maves Roger Maves talks about his service as a digital marketing consultant in the Fly Fishing Space. He has worked with a number of great fly fishing companies through his digital agency over the years. Today, we break into the second half of the conversation I had with Roger. You can listen to the first half of this podcast at the Wet Fly Swing Podcast below: https://wetflyswing.com/ask-about-fly-fishing-with-roger-maves Show Notes with the Digital Marketing Consultant Fly Fishing Digital Marketing Group is where you can get a free strategy session. – The Outdoors Online Marketing Podcast and my chat with Jay Abraham – We Speak Trout is our the third podcast that I’ll be launching. – Aaron Walker was on the Outdoors Online Podcast to talk about creating a paid mastermind. We hear about Roger’s virtural assistant staff and process of finding great employees. He used onlinejobs.ph and I have used Free up in the past. You can hear my chat with Sam Kabart here on this episodes.   You can find Roger at the Fly Fishing Digital Marketing Group here. digital marketing consultant Conclusion with the Fly Fishing Consultant Roger Maves, host of the Ask About Fly Fishing Podcast and the lead Digital Marketing Consultant for his new Fly Fishing agency that serves fly fishing companies.   Show Notes: https://outdoorsonline.co/035 We go deep into the business side of fly fishing as this is a main focus for Roger’s master plan na this business.

Show Notes: https://outdoorsonline.co/034 The great Jay Abraham is on the podcast to shed some lite on the right strategy for your business.  Billionaire Jay Abraham has been noted as one of the top 5 business coaches in the world.  We transfer Jay’s power into a fly fishing discussion with a focus on the Native Rod Company and some tips to help a company like this plan strategically.  We also here how Jay built a relationship with Tony Robbins and leveraged his audience to make millions. Show Notes with Jay Abraham - Jay notes the Strategy of Preeminence which is one of the accomplishments he's most proud of. - I noted the Native Rod Company.  Jay shares some tips on positioning as it relates to a fly fishing company like Native. - We talk about guerrilla marketing but Jay notes Leverage marketing as a better strategy. - Joseph Rossano was on the Wet Fly Swing Podcast in episode 136 here. - The Tony Robbins podcast with Jay Abraham - We talk about the lifetime value of your client and the power of a lifetime client. - Jay notes Icy Hot and his strategy to help save a dying business based on life time value. You can find Jay at Jay Abraham here. Resources Noted in the Show The Tony Robbins podcast with Jay Abraham The Strategy of preeminence Videos and/or podcasts Noted in the Show Leverage Referrals  “If you can define the problem better than your target customer, they will automatically assume you have the solution.” -Jay Abraham Conclusion with Jay Abraham Jay Abraham is on the podcast today and shares his perspective on Leverage marketing and how this helps you avoid risk.  We here the story of how Jay worked with Tony Robbins, who today makes $85,000 per year for Tony’s mastermind group. Show Notes: https://outdoorsonline.co/034

Show Notes: http://outdoorsonline.co/033 This is the 5th episode in the we speak trout podcast launch public process. We are securing our hosting and getting more episodes ready to go this week. Show Notes   01:00 - Go to outdoorsOnline.co/podcastchallenge 01:20 - Clay from  the Fish Nerds Podcast was on the podcast 05:30 - Nick from Hindenburg Journalist was on the podcast to talk about audio editing 07:30 - I noted the 30 day start a podcast challenge.  OutdoorsOnline.com/PodcastChallenge What we Completed last week Fish nerds episode is ready to go We finished the podcast artwork We also completed the logo Tasks this week for We Speak Trout: Setup a bank for the business that works for US and Canada. Setup hosting through Libsyn before the end of the year. We own WeSpeakTrout.com - Need to setup the Wordpress website Get 8 podcast recorded, edited and ready to roll Conclusion I shed some light on where we are at with the We Speak Trout new podcast launch plan.   We will be setting up the bank, setting up hosting, setting up the website, and getting 8 podcast episodes recorded and ready to go. I share some details on why it's good to have 2 months of podcast schedules out and why Libsyn will be our host of choice.  I also touch on the items we finished from last week including our artwork.

Show Notes: https://outdoorsonline.co/trello-board This is the 4th podcast episode in our launch a podcast series with a focus on We Speak Trout.  On top of other items noted in this podcast, I talk about two services I've been using for trello and for SEO. Trello Board Show Notes   - You can join the Podcast challenge here and grab the 30 Steps to start your podcast. - The Pod trac P4 - Trello - Ubersuggest is what I've been using to bump up our search traffic at Wet Fly swing blog - Kris Reid was on here and broke out a great SEO episode. - Greg Senyo was on the Wet Fly Swing Podcast and is our fun fact of the week. What we Completed last week Created our LLC with US Federal and State government Used Music Radio Creative to create our intro, outro and jingle Greg is putting together more sponsors The logo is a cartoon figure of us Tasks this week for We Speak Trout: Setup Trello Workflow SEO Uber suggest and Keyword analysis Fish Nerds Podcast recording Resources Noted 30 Day start a podcast challenge This podcast is part of the start podcast challenge. Click here to grab the PDF Podcast Transcript Grab the PDF transcript here:  we speak 3 or read below (I apologize for any errors as this was transcribed with Ai.Trello Board Conclusion I shed some light on where we are at with the We Speak Trout new podcast launch plan.  I note Trello and Ubersuggest, to software tools that I've been loving. Show Notes: https://outdoorsonline.co/trello-board

Show Notes: https://outdoorsonline.co/031 Nick Dunkerley from Hindenburg is on the podcast to provide some audio production tips and help you up your audio quality for your podcast.  We find out what makes Hindenburg different from other software programs like Garage Band, Audacity and Pro Tools. Nick is the founder of Hindenburg and sheds some light and tips on producing great audio quality.  We also find out why you don’t need Id3 editor and how you can remove the mundane things that waste your time.   Show Notes with Nick Dunkerley - Eric Nuzum’s book, Make Noise is a killer resource for any podcaster.  Eric Nuzum was on the podcast here in episode 10 as well.  - We talk about LUFF’s and what you need to know about leveling your audio production. - The voice profiler is a great tool on Hindenburg. You can find Nick at Hindenburg Journalist here. Audio Production Resources Noted in the Show Make Noise by Eric Nuzum Audio Production Videos Noted in the Show Setting up the Voice Profiler   Conclusion with Nick Dunkerley Hindenburg is designed for podcasting so it stands out as a leader in audio production.  Nick Dunkerley provides some amazing audio production tips in the podcast this week.   Show Notes: https://outdoorsonline.co/031

Show Notes: http://outdoorsonline.co/030 Kris Reid is here today to break down the steps to ranking your website and how to use SEO to get to #1 in google organic search.  Kris works with some of the biggest and best businesses online and shares some of the big tips in today's podcast.How to Use SEO to Rank Your Website Kris Reid walks you through the exact steps to ranking your site using SEO today on the podcast.  He is also offering listeners of this podcast a free review of your website and coaching session. We find out how you can have too many blogposts which confuses google, and how to create great site structure.  Do not use a transcript for the blog post. What is Search Engine Optimization Search Engine Optimization, also know as SEO, is the act of improving the quality and quantity of traffic to your website using organic google search traffic. Kris Reid digs deeper today into the steps of using SEO to rank your website now and into the future.  Kris notes that unlike paid traffic, SEO is for the longterm and once you build it, the traffic keeps growing day after day. Show Notes with Kris Reid - Don Miller at Story Brand - Ahrefs is a great tool for SEO - 91% of content gets no traffic because no back links.  And if you are on position #10 your page gets 3% of clicks for 30% of clicks if you are number 1.  We are going for number 1 today. - I interviewed the Rick Pope, the founder of TFO here.  Fly Rods is not a great keyword to use and we dig into how to rank this podcast.  We discuss the the long tail and buyer intent.  It’s hard to out rank the company. - We talk about a single page optimization and how they add internal links to help the new page rank better.   You can find Kris Reid at ArdoSeo.com How to Use SEO Conclusion with Kris Reid We hear about the story of how and why you need to improve your SEO right now.  SEO is the best way to track your digital marketing.  SEO is compounding compared to paid ads.  We find out how and why you need to get backlinks for your blog post and website.  Kris Reid is here to break down the steps to utilizing SEO to grow your business.  We find out how to get traffic from google by understanding what your customers are searching for. Show Notes: http://outdoorsonline.co/030

Show Notes: http://outdoorsonline.co/029 This is the 3rd podcast episode in our launch a podcast series with a focus on We Speak Trout.  On top of other items noted in this podcast, I talk about two services that are great for cleaning up your audio file that helps with audio noise reduction. Show Notes - Audio Noise Reduction Tasks this week for We Speak Trout: Create a jingle Create artwork Find voice over person Ad files sponsor email template LLC Audio Noise Reduction Software Auphonic Hindenburg Journalist Pro Resources Noted 30 Day start a podcast challenge Audio Noise Reduction Conclusion We touched on audio noise reduction as part of the weekly update on the launch process for our new show.

Show Notes: https://outdoorsonline.co/028 Find out how Steve Sims became the guy that can make anything happen.  This includes getting a guy up on stage with the band Journey, connecting with Elon Musk, the Pope, Guns and Roses and many other famous people.  Steve shares the secret of how he went from a construction career to a career making things happen with some amazing people. Steve uses the travel fly fishing company example to show how to utilize his teaching to grow your leads.  Although you don't have to be the best you have to be different. Show Notes with Steve Sims - I noted Steve’s book Bluefishing which had a huge impact on me and was a great story. - Steve's podcast:  The Art of Making things happen is a great place to connect with Steve. - Subscribe to Steve's newsletter to get the cheat sheet. - Steve worked with Elton John for 8 years with a focus on his Oscar party.  Here's the Yellow Brick Road Tour. - The Entrepreneurs Advantage - Steve's private facebook group. Resources Noted in the Show Bluefishing - Steve's Book Videos and/or podcasts Noted in the Show A Classic Elton Song "Your network is your net worth." -Steve Sims Conclusion with Steve Sims Steve D Sims who wrote the great book, Bluefishing.  Find out how a brick layer became one of the most successful people working with the biggest names in the world.  Steve is know as the guy who can get anything done and has connected people to the pope, Elton John, Journey and many other mega names. Show Notes: https://outdoorsonline.co/028

Show Notes: http://outdoorsonline.co/027 Today, I focus on some tips so you know how to write a podcast description.  I share the steps to writing a great podcast description today on the podcast.   This is with a focus on our launch of We Speak Trout.  I also talk about our other steps and tasks that are do this week on the podcast. Show Notes - How to Write a Podcast Description  01:30 - I note Go Daddy and Fly wheel.   OutdoorsOnline.com/flywheel 02:30 - I noted Pete McBride who I interviewed on the Wet Fly Swing Podcast here.  We dig into Martins boat. 03:20 - The 30 day podcast challenge 04:30 - The Podcast Host talk Tasks this week for We Speak Trout: Record the first episode - Dave and Greg talk about the formatting of the podcast - Dave and Greg Write a Podcast Description - Dave's Task Work on Artwork - Greg's Task Create a Calendar of Sponsors - Dave's Task How to write a podcast description who is it for what will they get out of the show who are the hosts of the show what to expect - How long should it be - 600 characters is ok Videos Noted in the Show Martins Boast Resources 30 Day start a podcast challenge Click here to grab the PDF Podcast Transcript How to Write a Podcast Description Conclusion I share some tips today with a focus on learning how to write a podcast description. Show Notes: http://outdoorsonline.co/027

Show Notes: http://outdoorsonline.co/026 This is the first podcast and post to document the steps to launch, grow and monetize a new podcast.  You will be able to follow the journey myself and Greg Keenan are going on. I provide an introduction for the new We Speak Trout Podcast and share some tips on what we are doing early on with the new podcast. Show Notes for We Speak Trout Launch 03:10 - Send us an email at wespeaktrout@gmail.com. 03:46 - Link to the podcast challenge. Click here to grab the PDF Podcast Transcript Hey, everyone, this is Dave, I'm back again for a special, special little conversation.  This is going to be the start of a series that is going to document the process of building a new podcast from the ground up with my partner, Greg Keenan, from the fly fishing insider podcast. And we are going to launch a new podcast.  it's it's called we speak trout. And definitely give this up to Greg.  This is his concept idea. He came to me and pitched it to me and definitely sounds like a great, I've been really wanting to keep expanding. As you know, I'm hot on the podcasting. I know the power of podcasting, it's huge, it can do a lot for your business. And this is just one way we're going to actually help contribute something new. Something that we hope that we can build a business around, but at the same time help a community of people with a focus on trout fishing. So just want to give the first little heads up here that we have this going. This isn't going to be long. I'm hoping to do these things. I'm just kind of thinking out loud.  Maybe, if I could do weekly, I guess right now I could bust out probably four episodes on different topics of what we have going and then post all those as different little snippets little podcast. So that would kind of be cool to do, I think and then I'll still have the regular right now the regular episodes, the interviews I do are popping out every every two weeks.  So I think the idea the concept of we speak trout, the idea here is that we're going to Greg and I are going to get on a call weekly and just talk about fishing with folks on trout fishing, we might have a new guest that comes on each week, we might have, you know, depending on what we have going it will be, based on you know, based on the topic and the guest, but we'll be digging into a new idea. And I just kind of was thinking talking to Greg, now we were kind of talking every day about this. So it's it's cool. But so that's kind of the fly fishing concept. But really the business, the nuts and bolts is I think will be cool for you to follow, because I guess we're gonna be posting this on, you know, on the outdoors online on the marketing podcast. So to see how we're doing it. And how we're really going to focus it in the power is that what the to podcast, Greg and I both have two of the leading podcasts in the fly fishing space. And that power along with the community of people we built, we're going to help launch this thing into the atmosphere. So that's the goal is to launch this thing off. And what have we done so far, so far, we have a Google we have Gmail, you can send the email to wespeaktrout@gmail.com we've got a Google drivers just kind of just slowly we're planning for this launch in February. And so we've given ourselves more than a couple months, more than you know, a few months to really get this going slowly, because we want to get it all prepared and launch. So ready to launch this thing out. And we don't have a lot of other distractions. So, you know, we're just kind of all the little steps of the podcast, you can go, I'll put a link in the show notes to the podcasting challenge, which is a 30 day challenge. And ROI can be 30 days, or it can be whatever you need it to be, but I'm going to be walking through that each step of the way on, you know, what we're doing to launch and maybe that'd be a fun thing to do. As all, as I as I get these things. You know, each week, these tasks completed all kind of do a summary of where we're at. So and actually, I can click over right now. But we had a task list of kind of a spreadsheet of things to do. And we're working our way through that. And, and the first thing is really coming up with some of the nuts and bolts, Greg's working on the website. So I'll circle back around, let you know how that goes when that's up. And you could take a look at that. And so yeah, this will be cool, because, you know, part of this will be you're going to be able to watch the process from a business perspective, but also it's going to be a fly fishing resource for for you for everybody, you know, to direct people to So, so pretty excited about this it right now is November, early November, mid November. And so it's gonna be right around the corner to launch this so I wanted to give you just that heads up and I think this will be a fun little project along the way if you have any other feedback, you know, different things we can do and I think probably guests I have from here on out for a little while. are going to be focused on how to help grow this podcast show. So this is gonna be a full thing. You know, and if that's not what you're into, maybe let me know. But I'm hoping that you know, part of this, what I'm doing is to inspire you to start a podcast because I'm, I'm hot on podcasting, this is only going to continue to grow the reach and a good way to you know, the stories and talking about your brand. That's a critical piece. So, I'm going to keep this thing below 10 minutes because this is the little intro I'm not sure how, when I'm going to plug this in how I'm gonna do it. Maybe I'll just get it out there and just throw it out there. There's just let people kind of see what we're doing. So anyways, I hope I have time to keep doing this consistently. I think consistency is is important. So we'll see. Until the next one, I don't have a signing off thing maybe that's thing you could do is send me an email, go to a wespeaktrout@gmail.com and let me know if you have an idea for a sign off. Like, you know, I don't know we speak trout. It should be a sign up for outdoors online, I guess, for this new series. But I'll just go. WE SPEAK trout. Conclusion for We Speak Trout Episode 1 We covered the introduction to the new podcast launch and share the steps today.

Show Notes: https://outdoorsonline.co/025 Prerna Malik describes how she first got into copy writing after moving over from her first Mommy blog.  She is now one of the leading copywriting experts and shares the steps to up your game and help your audience take action. We find out the difference between good and bad copy.  Prerna helps your audience see themselves in your product.  She breaks down the exact steps to creating a survey that serves your business.  Show Notes with Prerna Malik - We talked about crypto currency and one of prerna’s recent clients.  Here's a little background on Crypto Currency. - Prerna created surveys for Pat Flynn at Smart Passive Income. - Joanna of copy hackers is the OG and has certified Prerna. - CopyHackers.com has a great resource to show you how much to pay for a certain project. - The copy Writers club podcast is a great place to find people. - Grammarly and Hemingway App. are two great resources for improving your writing. - Ready to Sell is Prerna’s new program that is coming out in September. You can find Prerna at ContentBistro.com Resources Noted in the Show Connection Conversion Framework Right Message will help you with feedback Videos and/or podcasts Noted in the Show How to create an evergreen funnel Conclusion with Prerna Malik Prerna Malike share her best tips for improving your copy writing today on the podcast.  Sales and email copy is what Prerna specializes in.  She talks about the user journey and how this helps guide the number of emails you should be using. Evergreen funnels are discussed and how you can find a great copy writer for your business.  We talk about a number of great resources including Right Message which will help you serve your audience. Show Notes: https://outdoorsonline.co/025

Show Notes: https://outdoorsonline.co/024 Oliver Sutro shares some background on the do's and donts of Video Production.  We talk about why you should be thinking about distribution above video production when starting out.  We talk about why you should be spending more on distribution then on the production when starting out. We talk about how to put together a great video whether you have $5000 or $100 to promote a video add.  We use the example of what you do if you want to get a new sponsor for your brand. Show Notes with Oliver Sutro - Here’s a link to Oliver’s personal youtube channel.  He has since gone on to do some big stuff including producing high priced Super Bowl Ads. - I noted the podcast with Bella Vasta on Facebook Groups and how to grow your group.  Click below and listen to the Bella Vasta Podcast: - Oliver notes the Yeti presents series and why we just want to hang out with that crew. - I note the audiogram tool and the benefit to podcasting.  Headliner is a great company for this service.   - The Meat Eater Podcast does a good job of creating funny grabby intros to catch the audience and is one of the big outdoor podcasts in the space. - Eric Nuzum was on the podcast in episode 10 here and noted Terry Gross and how nobody knows her. - Here’s the link to the 150th episode celebration at the end of the WFS podcast with Ahrex Hooks. - Here is the Cloris Kylie podcast on Influencer Marketing. - Beyond Influencer Marketing is a great book by Cloris Kylie. - We talk about Casey Neistat and the Nike commercial. - I noted Chris Snyder who is a new guide who wants to go all in.  Here is Chris' Instagram feed. You can find Oliver on Instagram @OliverSutro Conclusion with Oliver Sutro Oliver Sutro shares his background in video production and how you can create engaging videos for your business that tell a story about the experience.  Oliver shares some great stories about a super bowl ad he produced as well as the almost failure with a drone shoot.  Oliver ends up roping up an Show Notes: https://outdoorsonline.co/024

Show Notes: https://outdoorsonline.co/023 Cloris Kylie shares her best influencer marketing strategies and how to get started the right way.  She describes how influencer marketing is perfect for a business that is brand new and walks us through the exact steps to get started. Cloris talks about how she was able to get onto Entrepreneurs on Fire and how you can use this strategy to connect with influencers.  We also discuss the key mediums of where you should be connecting with influencers. Show Notes with the Cloris Kylie - Beyond Influencer Marketing is Cloris Kylie's great book on going beyond just a shoutout. - I noted Chris Snyder who is a new fly fishing guide.  Influencer marketing is great for someone who does not have a big audience. - We talk about Creek Stewart who wrote a section in Cloris’ group. - Addicted 2 Success - Cloris noted how she posted on this site because she new the audience very well and filled a gap in the content for any site. - Use SimilarWeb.com to find the right influencer to reach out to. - Cloris shares here example of how she got onto Entrepreneurs on Fire by focusing on Jimmy.  I had John on the podcast here. - cloriskylie.com/influencer - The Expert Kit Challenge - This is for podcasters so I’ll be checking this out. You can find Cloris at Cloriskylie.com How to do Influencer Marketing Know the audience of the blog you reach out to Use Similar Web to find others You need a short term and long term objective Start with B List influencers if you are just starting Create a mini media real to show value How to use influencer marketing for podcasters make sure right show leave 5 star review listen to the podcast find gaps that have been popular with listeners Created the pitch for the host (see Cloris template)   Resources Noted in the Show Beyond Influencer Marketing by Cloris Conclusion with Cloris Kylie Cloris shares her best tips on doing influencer marketing the right way.  And we aren’t just talking about Instagram here.  Cloris describes the exact steps you need in order to make a splash with influencers. Be consistent and make this a regular process in your workflow.  Don’t wait but start this process this week and get started. Show Notes: https://outdoorsonline.co/023

Show Notes: https://outdoorsonline.co/022 Barrett Brooks, COO for ConverKit, is on to share some amazing tips to get you going with email marketing and serving your tribe.  We start off from the beginning if you are new to email marketing and provide some upper level tips as well on segmenting your list and growing your audience. You’ll find out how to determine who are cold subscribers and save money by removing them.  Barrett shares his connection with Seth Godin and how he came to become COO of a $24 million bootstrapped company for creators.   Show Notes with Barrett Brooks - Barrett worked with Seth Godin on an amazing opportunity and became a great mentor.  - We talk about fizzle.co who has been a great mentor for me and a group that Barrett worked for before moving to ConvertKit. - Caleb Wojcik, Steph Crowder at Courage and Clarity and Barrett all worked at Fizzle and all moved one. - We talked about Gumroad which is a great platform I use to sell online products. - We talk about deliverability with your email marketing.  Here's a post from Convert Kit. - I note the Wet Fly Swing podcast which is my other podcast where I teach fly fishing. - Barrett has a website where he helps you find the most meaningful job. - The Future belongs to creators is a great resource on youtube and on podcast apps. - convertkit.com/training - The steps of getting rid of a cold subscriber.   You can find Barrett at ConvertKit.com Top 10 tips for Email Marketing Who are you are designing for? Write for one human being each time You need a place for people to find you People join your list to serve a need or problem they have Create and tell a story in your emails Understand Deliverability with your email service provider Plain text emails land more than using photos photos to catch the essence of your brand Create a True Fans List Understand where they came from, what they want, what have they purchased? Send emails regularly to serve your audience and improve deliverability A well segmented audience has 3-5 segments and only about 3-5 landing pages and forms.  maybe 5-8 tags with a total of 15-20 tags.  Get rid of cold subscribers Resources Noted in the Show Convert kit.com/blog - the skills and trade you need to make a living as a creator Videos and/or podcasts Noted in the Show how to get rid of cold subscribers see youtube podcast How to run an audit with Convert kit “Business is very simple.  Make a thing.  Sell a thing.  That's it, that's the whole thing.” -Barrett Brooks photo via: https://shawnblanc.net/2019/11/barrett-brooks-be-more-creative/ Conclusion with Barrett Brooks Barrett Brooks shares some of his best tips on growing an email list and how you can scale up the most important tool you have in your online business.   We discuss segmenting your list and why it’s so important to serve your customers at a higher level.  You’ll find out how frequently to send email and what to send.  We break down the exact steps even if you are a complete newbie to email marketing.  Show Notes: https://outdoorsonline.co/022

Show Notes: https://outdoorsonline.co/021 Amanda Robinson tells here story of how she went from running a wake board school to teaching Facebook ads and growing a business there.  We find out why Facebook is changing so fast and how you can keep up with it all.  Find out that it’s ok to use the boost button when starting out.  We also find out how to utilize video and Facebook live to reach the right people at a lower cost.  We dig into the 4 steps to get you started on the right track. Show Notes with the Amanda Robinson - Here’s a link to Amanda’s Facebook Ads Bootcamp.  - I note Lance Egan and whether you can use that name for your Facebook Ads in our competitive fishing example.  Lance was on the Wet Fly Swing podcast here. - We talk about the Federation of Fly Fishers and whether it should be used as a target in this example.  - We discuss how to use your Facebook pixel.  Here's an article on installing your pixel. - We talk about the option to easily split test anything within facebook. - We discuss a video through play and how to make improvements based on the analytics. You can find Amanda at The Digital Gal. 4 Steps to Succeed with Facebook Ads Create the ads (Creative) Week 1 - How to use Facebook ads manager Use video and Facebook live Retargeting at a lower cost Audience and Targeting - How to find target Cold - First Impression Warm - Retargeting segment Hot Audiences Budget and strategy - How much to spend Reporting and optimizing and improving Facebook Ads Tips Keep all of the text out of your ad image Show the product in use in your art Write your ad copy to make it about your customer Make sure CTA elicits a response Warm vs Cold vs Hot audiences You have up to a year to retarget people Spend at least $100 to $500 per month to start Do not jam a logo into the first few seconds of your video Resources Noted in the Show How to Instal Facebook Ads Pixel “If i get people past the 15 second mark, I'm a happy girl”  -Amanda Robinson Conclusion with Amanda Robinson Facebook Ads expert, Amanda Robinson, breaks down the 4 steps to creating Facebook ads that save you money.  We talk how to get started with your Facebook pixel and then how to take a cold to a warm and then serve a hot audience.   Amanda shares some tips on analyzing your ads so you know how to adjust and improve as you go.  Show Notes: https://outdoorsonline.co/021

Show Notes: https://outdoorsonline.co/020 Valerie Morris, from Tintero Creative is on the podcast to share some of her best tips on leveraging LinkedIn.  We talk about how to connect with new contacts, where to get the biggest bang for your buck, and why you need to shift your mindset with LinkedIn and tons of other great LinkedIn Marketing Strategies. Show Notes with the Valerie Morris - Kevin Finn was on the podcast here and talked about how to put together a great content marketing strategy.  - I noted catcha.com and how Dan can leveraged linkedIn. - I noted the BNI Podcast and why noting the little things about yourself is important. - AgoraPulse is a great tool to schedule posts.   - Schedule status updates ahead of time. - Valeria has written over at Social Media Examiner and at Tintero Creative where you can find some linked in articles. You can find Valerie at Tintero Creative Tips on Leveraging LinkedIN Shift your mindset  Use as a networking tool Update your summary section and cover photo Add the quirky small details about yourself to find things in common Get referrals from others on linkedIn See who is interacting with your content and reply Post regularly about what you are doing Use video to post updates Schedule updates ahead of time Use 3 hash tags per post Take a day to create 20 short video Top Tip, Tool and Takeaway for LinkedIn Tip - Put your face out there Tool - Use the Linked In Mobile App Takeaway - Linked in is the silent giant Resources Noted in the Show AgoraPulse   "Don't forget about the Silent Giant." -Valerie Morris Conclusion with Valerie Morris Valerie Morris provides some amazing tips to leverage linked in today with a focus on fly fishing companies.  Linked in may be the most effective Social Media network out there now.  We hear about the top tip, tool and takeaway from the episode today.  Show Notes: https://outdoorsonline.co/020

Show Notes: http://outdoorsonline.co/019 Daniel J. Lewis, from the Audacity to Podcast, is on to describe how to make money podcasting, how to grow a strong following through podcasting, and how to scale it.  Daniel shares his favorite strategies to grow your show and connect with influencers in your niche. Show Notes with the Daniel J Lewis 01:50 - Grammar Girl is a popular podcast that Daniel has listened to since the beginning. 05:00 - I noted Mark who is from the Fly Fishing 97 Podcast.  Mark was on my podcast here and I was on his show here. 07:40 - I noted the Wet Fly Swing Fly Fishing Podcast and the travel company. 15:35 - Daniel runs the My Podcast Review service that I use and love. You can find Daniel at the Audacity to Podcast here. How to Make Money Podcasting Find a way to make a business around your podcast  For small niches you can get sponsors with less listeners Easiest product to make is related directly to your show Affiliate programs are another option and are a great way to serve your audience Focus on quality of content and consistency of the show Is your podcast great?  Listen to your audience to improve it Work to be discovered and find the audience Guesting, co-hosting, Consider Sponsorship ideas, FB Group Ads  Know the person you are reaching out to for a favor Don’t feel bad about a 1 star review, but learn from them Donations for swag, etc Resources Noted in the Show My Podcast Reviews Podcasts Noted in the Show Grammar Girl Podcast Conclusion with Daniel J. Lewis Daniel J. Lewis is on the show to share some tips on growing, monetizing and understanding if you are on the right track with your podcast.  Daniel shares the steps of how to make money podcasting.  Daniel has been a leader in the podcasting space for a long time and someone I look to for guidance. We find out about the cost per acquisition of a potential sponsor and how you can pitch your sponsor earlier on in your podcast journey. Show Notes: http://outdoorsonline.co/019

Show Notes: https://outdoorsonline.co/018 Robert Prioleau, from Blue Ion and Outpost, is on the podcast to share his best tips on creating a brand strategy and finding your core reason your business exists.  What you do, how you do the work, and why do are you doing the work.  Those are a few questions we dig into today on the marketing podcast. Show Notes with Robert Prioleau 01:30 - Matt Smythe, who was on the Wet Fly Swing Podcast here, was the person who gave me a heads up about the great stuff Robert Prioleau has going in the fly fishing space. 02:30 - Blue Ion is the main company that Robert runs in the online marketing industry. 03:30 - Outpost is the outdoor marketing company that has spun off of Blue Ion. 05:30 - I noted the Wet Fly Swing Podcast which has been such a crazy and fun success. 13:50 - The Story Brand Company 14:00 - I noted the Fizzle community where you can connect with a community to build your business online. 15:40 - Patagonia and Yeti are great at story telling and great brands to follow. 21:30 - Oliver White was on the Wet Fly Swing Podcast here. 22:20 - the Patagonia movie Il Pescatore Completo | The Complete Fisherman 28:25 - I noted Domenick Swentosky and the great blog he has at Troutbitten. 32:20 - Howler Bros are doing a good job in the online space. 35:20 - Seth Godin said don’t be boring. 35:30 - Whalebone is another good example of a company doing it right.   They are producing a really exciting and fun magazine. 39:05 - I use Convertkit for my email service provider. 50:40 - The Zoom H4N is a solid portable audio recorder.  The H6 is great and there is a new H8? Now. 53:40 - Start with Why by Simon Sinek is a great book to help you tell your brand story. You can find Robert at Instagram @getoutpost  Tips on Creating a brand strategy -understand the deeper mission of why your company is here -understand your customers and what dent they want to make -For my example - Why does the world need another podcast?  -take 10 minutes and write a few stories of how your brand has affected someone -There’s only one story and that’s struggle - this is the meta story -How do you bring story telling into your digital marketing (entertaining, moving) from the meta story. -produce story driven content about shared purpose and shared passion -Afternoon Delight - how do you create an email that does this for your tribe. -Owned, Earned and Paid Media   Resources Noted in the Show Whalebone Magazine The Zoom H4N    Videos Noted in the Show Patagonia movie Il Pescatore Completo | The Complete Fisherman "Really good brands aren’t defined by what they make, they are defined by what they are made of." -Robert Prioleau Conclusion with Robert Prioleau Robert Prioleau shares some killer tips on creating a brand strategy for your fly fishing company.  We find out why story is so important, how to find help for your business and what the afternoon delight is all about.  Robert shares the plans for Outpost and Blue Ion, two of his companies that are leading in their respective niches. Show Notes: https://outdoorsonline.co/018

Show Notes: https://outdoorsonline.co/017 Brent Basham, a founder of Poddit, is on the podcast to share some tips on finding new guests and how to grow your show through podcast guesting.  We hear Brent's story and the new podcast he has going that will help your listeners know like and trust you. Show Notes with the Brent Basham 05:56 - Here is the Dave Jackson episode with Brent on managing guests through Poddit. 06:50 - Digital Dads Podcast was Brent’s first podcast that had a big impact on his future in podcasting.  They have since podfaded there but have a new show.   07:20 - JLD was on the podcast in episode 04 and talked about the power of guesting on podcasts. 13:00 - Mark Cuban was on a podcast recently I listened to but can't remember which one.  Here's Mark's podcast Speed of the Game. 13:20 - Here is the JLD course Podcasters Paradise. 21:00 - Awesome Guests, Podcast Guests with Andrew,  match maker fm, are some of the other services to help you find a podcast guest. 23:40 - Fish Nerds and Clay has some good stuff going.  I was a guest on Fish Nerds podcast here. 37:30 - Long Tail Success is Brent’s new podcast about getting people to know like and trust you. 39:40 - How to Win Friends and Influence People was noted by Brent here. 40:40 - Long Tail Pro was a great keyword tool by Spencer Hawes who has since sold this product. 41:20. - Super Joe Pardo has the independent podcasters group plus facebook are a couple of good resources.     You can find Brent at poddit.net   Resources Noted in the Show Free Podcast Course to check out How to Win Friends and Influence People Joe Pardo and the Independent podcast group   Videos and/or podcasts Noted in the Show Digital Dads Podcast Speed of the Game Podcast with Mark Cuban   Conclusion with Brent Basham Brent Basham from poddit.net shares some tips on finding podcast guests and how you can become a guest on other podcasts.  I’ve been using poddit and can tell you from first experience that it works great.  We dig into some other resources to help you succeed in podcasting including some of Poddit's biggest competitors. Show Notes: https://outdoorsonline.co/017

Show Notes: https://outdoorsonline.co/016 Craig Hewitt from Castos is on the show to share his best tips to get your first 10,000 podcast downloads.  Craig is the founder of Castos.com, a complete all in one podcast production service.   Craig walks us through the best practices to growing your podcast today. We talk about why you should pick a couple of growth strategies to test at a time and what you should be thinking about as you start growing your online presence.   Show Notes with the Craig 02:45 - The Podcast Hackers Facebook group is a great resource from Craig and the Castos crew. 03:54 - Dave Jackson was on the podcast in episode 6 and talked about starting and launching a podcast. 7:30 - Arron Walker and John Lee Dumas were both on different Outdoors Online podcast episodes and talked about the importance of becoming a guest on other podcasts to grow your business. 10:00 - We talk about using Overcast’s Paid Acquisition and ads.  Castos talks about paid ads here. 15:16 - We talk about their new Podcast "Audience" from Craig and Castos.  17:00 - Jeff Umbro from PodGlomerate was on the Castos show here. 19:30 - Email marketing for podcasters blog post from Castos. 20:20 - Mail Chimp, Convert Kit or Drip are a few key email service examples.  I use and love ConvertKit.  Here is an affiliate link if you want to get ConvertKit and Support this podcast. 22:45 - Headliner or Wave can help you create an audiogram.   26:30 - Zapier is a great tool for automating.  Michael O'Neal was on our podcast and talked about automating here. 27:40 - Podcast like a pro is another great resource and a free course that was previously sold at $499.   34:00 - Eric Nuzum was on Castos Podcast - Audience here and on our podcast here.   34:20 - I note Dennis and Wild Fish Wild Places and the new podcast he is creating right now. You can find Craig at castos and on the Podcast Hackers Facebook Group Top 10 Best Practices to 10,000 Podcast Downloads Guesting on other Podcasts Paid Acquisition with Overcast and Others Placement of Your Show in another podcast or a feed drop Online Community - Facebook, Slack, etc Connect with your audience via email Create highly valuable social media assets with Wave or Treat your guests well with Calendy and setting up interview After the podcast (bundle with quotes and the blurb 5) Understand what audience wants and Taylor content to that need Outreach to blogs, newspapers, magazines and others   Resources Noted in the Show Free Podcast Course via Castos Videos and/or podcasts Noted in the Show Jeff Umbro from PodGlomerate was on the Castos show here. Wild Fish Wild Places Conclusion with Craig Hewitt Craig Hewitt, the founder of Castos, is on the share his best tips for growing your podcast.  Find out how to set yourself up for rejection so it will become easier in your entrepreneurial journey.  We find out how our avatar, Dennis can create a better fishing podcast by utilizing the strategies that Craig notes today in the podcast. Show Notes: https://outdoorsonline.co/016

Show Notes: https://outdoorsonline.co/015 How to Increase Facebook Engagement Facebook expert, Bella Vasta, shares her best tips to grow your Facebook Group and and increase facebook engagement for your business. We find about Bella's bucket strategy as we apply it to our wading staff example in the fly fishing niche. Lots of good times and laughs so hope you enjoy! Show Notes with Bella Vasta 00:10 - Here is a link to the Bella in Your Business Podcast. 2:20 - Facebook’s first Super Bowl Ad right here. 11:45 - Bella notes snap chat glasses as a strategy for getting some unique content out for the wading staff. 15:00 - I noted Orvis and the challenge of competing with the bigger brands. 20:00 - Bella notes pretty link which is a must have tool for your wordpress site. 27:20 - We discussed Zapier and the ability to integrate and automate almost everything with it. 29:10 - Michael O’Neal was on the podcast here and shared his best tips on podcasting and creating a great brand. 30:00 - Bella was on Stelzner’s Podcast here 30:20 - I noted Pat Flynn and the mentorship along with the Wet Fly Swing. 40:20 - The bot at facebook.com/bellavasta and Bell 44:00 - the Mini cooper to get hiking. It’s got to be a convertible. You can find Bella at JumpConsulting.net How to Increase Facebook Engagement Highlights: * Understand your 5 main buckets or topics before getting started with your group * Schedule the content within the buckets for the next month * Don't do themed posts and stay unpredictable * Use snap chat to create a ton of great short videos * You must run the group before passing onto a manager * Go live using the nurture sequence emails from your 3 intro questions * Use meeting rooms to get people live and to bond with group * Try using a gift card like a $35 Starbucks gift card bonus as an example * Run a challenge to post a pic or something in the group * Don't make your challenges obvious but mix them up * Make Units about a certain topic How to grow a Facebook Group 1. send an email blast that goes back to buckets 2. put the Facebook group in the invite 3. From Facebook page - link to the group (new join group CTA) 4. Run a promo video for the group 5. Use Instagram stories to promote group 6. Post screenshots of group but use coloring tool to tease it 7. Use group URL and Use pretty links to make it easy to redirect 8. You have to show up in the group 3 Questions to Ask when people apply for your group: 1. What’s your email address with a nurture campaign for the leads 2. Ask what’s your biggest challenge around the subject 3. How did you here about us could be another question (you can use a $300 software that automatically puts your information into a spreadsheet) Engagement Features and Facebook Events * put together an event if going live * change your cover profile and change it up if going live to keep cover fresh * Everyone will get notification if going live * Make it a social learning group to get access to units Big Picture Tips from Bella in Your Business * You have to love failure * You have to let go of the rains and take ownership for VA’s work * If business plateaus then you need to understand when to change it up Conclusion with Bella Vasta Bella Vasta shares her best tips on Facebook groups and the steps to increase Facebook engagement and grow your group. We find out how to save time while moderating a group and how she helps scale 6 figure companies. Show Notes: https://outdoorsonline.co/015

Show Notes: https://outdoorsonline.co/014 Mike Alton is on the podcast today to share his best tips on how to start as a blogger and the steps to become a better writer.  We hear about the best steps to walk through the process and get your content found. Find out about why short blog content is worthless and the 5 part Writing Framework that will easily help you create more.  Find out how to get multiple blogposts out of your podcast transcripts and a bunch more today. Show Notes with Mike Alton 01:20 - The Social Media Hat was Mike’s first blog that resonated with an audience online. 06:45 - JLD was on the podcast in episode 4 here and talked about how you know you’re in the right niche. 08:25 - Google Keyword Planner and SEM Rush are tools that help with analytics for your blog. 10:10 - Mike’s blogging planner to help organize your content. 16:00 - Mike has a blogging boot camp where he teaches blogging. 31:30 - the content pyramid is a great structure for your stuff. 35:30 - How to create epic content and organize it as part of the content pyramid.  The bootcamp is where you can find more of this information. You can Mike at Blogging Brute here. Bullet Points for Blogging:   The less the dollar amount the higher volume of keywords you need The 5 piece framework for writing a blog Use your transcript to change into blogging content You can use a VA for transcriptions 3 Tiers to changing a podcast or video into a blog Level 1 - Description of the podcast with a player Level 2 - Do Level 1 and add the transcript below Level 3 - Summarize and explain and organize what was described Content Pyramid Strategy 13 pieces of content or blog posts Top - The shiny tip or the thing we want to sell  and this is also the word that you want to rank #1 for on google.  Mid - Come up with three main topics that fall within the primary topic (These 3 should be pillar pieces of content within your website). Bottom - The bottom is the interviews or the news stories.  Create 3 pieces of content for each of the mid pieces of content. Top Tip - Mike uses Evernote and I love trello for recording idea.  Top Tool - Wishpond integrates Landing pages and pop ups Resources Noted in the Show Mikes blogging planner   Quote:  “Nobody is Born Being a Good Writer.” Transcript and PDF link Conclusion with Mike Alton Mike Alton talks about how to become a better blogger and how to prepare for producing a great blog post.  He shares the 5 Paragraph framework that will help you understand blogging. Show Notes: https://outdoorsonline.co/014

Show Notes: https://outdoorsonline.co/013 I had a great chance to sit down and chat with the founder of Buzzsprout about what it takes to build and grow a great podcast. Kevin provides some great tips including being not afraid to start ugly and realize that it does not have to be perfect. We hear what the best tools are for editing a podcast and for recording a podcast. We dig into Kevin’s content marketing philosophy for the Buzzprout and how they are doing a great job with their company.   Show Notes with Kevin Finn Pat Flynn was one of the early podcasters that I worked with and was a big mentor for me. Kevin noted Libsyn and Daniel J. Lewis, both who were on the podcast in a past episode. We talked about the new Hindenburg video that Kevin put out. I recommend Hindenburg to anyone who wants to get a great editing software. Launch Ugly post that should help with your mind set. It does not have to be perfect. Otter.ai is one of the best service out there for voice transcription. They are killing it with their service. I have now been using Descript which may be a little easier to remove filler words. I noted Tim Rawlins youtube channel on spey casting. Dave Jackson was on here and talked about launching a podcast and some great tips. The Rodecaster pro and Zoom H6 are two great audio recording devices. The buzz cast is there podcast where they cover podcasting and the podcast world. buzzsprout.com is the best place where you can get and the Facebook group is the best place to connect. Overcast and goodpods are two great apps that provide a great experience. Bruce chard was on the Wet Fly Swing Podcast back then. You can find Kevin at buzzsprout.com Resources Noted in the Show Hindenburg Journalist is one of the best podcast editing tools online. I use it and recommend it if wanting to go above the free software out there like audacity or garage band. Otter.ai is one of the best solutions for getting a transcript for your podcast. The Zoom H6 and Rodecaster pro Videos Noted in the Show Full Transcript for the show (we will use Descript to get the transcript and add here)Conclusion with Kevin Finn Kevin Finn, the founder of Buzzsprout talks about how you can use content marketing to get your podcast out to the world. Find out which website you should be using and how you can put it together this weekend. Show Notes: https://outdoorsonline.co/013  

Show Notes: https://outdoorsonline.co/012 Nick Loper from the Side Hustle Podcast is on the show to share some tips on how you can turn your side hustle into a full time business.  Find out how the comparison shopping site was his first step into commerce and affiliate sales online. Nick shares the listener pyramid concept and how you get a stranger up your podcast pyramid and turn a stranger into a raving fan.  Nick also shares a great reminder about looking for speculative projects. Show Notes with Nick Loper 11:15 - Pat Flynn, Mixergy, Rise to the Top and Entrepreneurs on Fire were all going strong in the podcasting space when Nick first started his podcast. 20:45 - Amy Porterfield is known for her big juicy opt ins for each episode.  These are called content upgrades and is something we should all be thinking about. 22:25 - Dan Carlin's Hardcore History is a show so good that you’ll contribute and follow it. 27:25 - Nick notes Fiverr.  I created the logo for this brand but had a person from fiverr add the red line up the middle. 30:15 - Nick’s youtube channel is the amazing thing for Nick seeing the return on the ads. 35:25 - Nick notes Udemy and the affiliate sales in the past. 36:10 - PostMates and Instacart 36:30 - Greg Mercer from Jungle Scout is leading the FBA game on searching for products on Amazon. 38:15 - Aaron Walker has a paid mastermind and was on the podcast in episode 11 here. 42:15 - Tropical MBA 47:35 - Rich Dad Poor Dad had a big influence 48:35 - 80 20 Sales and Marketing Book 53:35  - Busy Budgeter and Jenn have some killer affiliate funnels on their email list. You can find them here:  sidehustlenation.com/ideas Side Hustle Ideas for a Podcast Use the Listener Pyramid (14:30) Use old gmail lists to address strangers - Do they know others? Use your Facebook friends - Who do they know? Paid Mastermind group The show is content marketing Ads don’t work for a small show Episode specific lead magnets - PDF Summary of the show How to find your product - Know you goal - Do you need money ASAP or do you have time to build it. The Income Pie - You have to find ways to make money in your sleep.  Carve out time in your week for speculative projects The Listener Pyramid Strangers are at the Bottom Listeners are next up the pyramid Subscribers are the 3rd level Raving Fans are at the top - You have to give them a big win (Help them accomplish a goal and they will be a fan for life).  Photo via: https://podcastfasttrack.com/124-side-hustling-his-way-to-podcasting-success-nick-loper/   3 Revenue pillars for Nick 1. Sponsors 2. affiliate streams through blog and  (fastest growing) 3. Self publishing, affiliate sites, online course, free lancing 4. Investments “If you don't find a way to make money while you sleep, you will work until you die.” -Warren Buffett “I love Amazon as a customer, but don’t know if I want to be in bed with them as a business owner.” -Nick Loper “Your are financially free when income from assets you control exceeds your monthly expenses.” -Nick Loper Resources Noted in the Show Rich Dad Poor Dad 80 20 Sales and Marketing Conclusion with Nick Loper Nick Loper shares some great tips on how you can make your side hustle a full time business.  We hear about who influenced Nick and how he has created a full time business through the Side Hustle Podcast.  Nick breaks down some easy steps to set a plan to go all in on your passion. Show Notes: https://outdoorsonline.co/012

Show Notes: https://outdoorsonline.co/011 Aaron Walker is on the podcast to share his vast knowledge of how to create a paid mastermind group.  Aaron is the master of masterminds and has one of the best courses in creating your fown mastermind group. We hear the story of how Aaron created and sold his company at age 27 and retired.  Find out how hitting a pedestrian changed his life forever.  This is an amazing conversation with an amazing guy with amazing energy.   Show Notes with Arron Walker 05:30 - Dan Miller and Dave Ramsey are two of Aaron's biggest mentors and part of his personal mastermind group over the years. 09:30 - Jim Rohn - You are the average of the 5 people you spend the most time around. 11:15 - Iron Sharpens Iron was the first mastermind group that Aaron facilitated and had a big impact. 13:30 - Ken Davis, Pat Flynn, John Lee Dumas and other influencers have been connected with Aaron's mastermind group.  John Lee Dumas from Entrepreneurs on Fire was the podcast in episode 04 here. 14:00 - The MastermindPlaybook.com is the business in a box course that helps you start a mastermind group. 29:20 - Seth Godin provides a ton of great resources and endorsed Aaron's book. 33:30 - Ray Edwards said that Aaron's mastermind course was the best course that he has every taken.  Ray binged on the course over the weekend. You can find Aaron at View from the Top here. Mastermind Group Resources Noted in the Show The MastermindPlaybook.com The Book - Mastermind Playbook Conclusion with Aaron Walker We hear the amazing story about the power of mastermind groups from Aaron Walker and how he created 14 companies, sold them and is now creating one of the most powerful courses for mastermind groups. Find out how to start your own paid mastermind groups and the resources and mindset to get started.  You only need 20 people to have a six figure income. Show Notes: https://outdoorsonline.co/011

Show Notes: https://outdoorsonline.co/010 Eric Nuzum, the guy behind some of the biggest podcasts in the world including the Ted Hour, is on the show to share his amazing book Make Noise.  Make Noise teaches you how to become a better podcaster with great storytelling and sheds light on what some of the best interviewers do.    Show notes with Eric Nuzum 09:00 - Make Noise is the great book Eric wrote about podcasting.  This is one of the best books out on telling a great story and becoming a great interviewer. 21:45 - Deepak Chopra, Ted Podcast, ESPN are some of Eric's recent clients.  Eric uses the same exercise in the book Make Noise as for these clients. 39:50 - We talk about Fresh Air with Terry Gross and Terry's love for Jazz.  Eric notes that we don't have to know everything about the show host. 40:30 - Joe Rogan and Don Imus are examples of two podcasts that are conversation podcasts and not interviews. 41:30 - Dax Sheppard podcast, Dave Ramsey, Bill Simmons is a conversation as well. 47:00 - Terry Gross' book:  All I Did Was Ask and Howard Stern Comes Again are two great books on becoming a better interviewer. 47:45 - Howard Stern was on Fresh Air here with Terry Gross. 55:00 - Together Apart podcast from the New York Times You can find Eric at EricNuzum.com. Resources Noted in the Show Make Noise is the great book Eric All I Did Was Ask by Terry Gross Howard Stern Comes Again Videos and Podcasts Noted in the Show Howard Stern on Fresh Air Joe Rogan Podcast   Conclusion with Eric Nuzum Eric Nuzum, who has influenced some of the largest podcasts and companies in the world and who wrote the great book Make Noise shares some great tips on story telling.  You find out how to become a better storyteller and podcast host in this episode. Show Notes: https://outdoorsonline.co/010

Show Notes: https://outdoorsonline.co/009 Michael O’neal, the host of the Solopreneur hour podcast is on to share some great tips and stories about building a brand online.  We find out how to become a pro, the six mistakes to avoid as a pro podcaster and some automation hacks that will keep you going strong.   Show Notes with Michael O’neal 02:30 - Michael’s rennch site is where he renovates old Porsche's . 05:30 - Michael hung out with Pat Flynn from Smart Passive Income early on in his online career. 09:45 - We talk about Kartra and the resource of what they do. 13:55 - Here’s the video of the Six Huge Podcast mistakes to avoid. 18:00 - Traffic and Conversion conference and Ryan Levesque's book Ask were noted here.   19:35 - Art of the Interview is Michael's course. 22:45 - Derek Halpern from Social Triggers 23:35 - Social Jukebox is a good tool for sharing old content. 27:15 - I note Hindenburg and the power for editing your podcast.  You can take a look at Hindenburg Pro here. 29:35 - Here are a couple of the automations that Michael has on youtube. 31:15 - Conference Topia is another of Michael’s resources online. 39:00 - The Sexy 7 Books that Michael Recommends 41:45 - Steve Simms and Blue Fishing was a great book 55:15 - Snarky Puppy and a few other key drummers 57:00 - PodFest and Social Media Marketing World and Traffic and Conversion in San Diego You can find Michael at the SoloPreneur Hour   Resources Noted in the Show Ask by Ryan Levesqu Blue Fishing by Steve Simms Videos Noted in the Show 6 Huge Mistake to Avoid   Six Mistakes that will kill your podcast The Sexy 7 Must Have Books   Conclusion with Michael Michael shares some of his best tips on automation and productivity, podcasting, branding and a lot more.  Find out how to introduce your guest correctly and why it's so important.  If you do these things right, the pros will notice and you will get better guests. Show Notes: https://outdoorsonline.co/009

Show Notes: https://outdoorsonline.co/008   I had a great chat with Mark Asquith about online marketing and what it takes to be a successful entrepreneur and podcaster.  Mark shares his perspective on the 10% rule and why this isn’t really a valid path for most business builders. Find out what podcasters are doing wrong and how to avoid the hamster wheel.  We hear how some of Mark's clients have scaled their podcasts into the six figure range.   Show Notes with Mark Asquith Mark is the lead at Captivate.fm which hosts and distributes podcasts. The DC Comics podcast, Two shots to the head were the first shows that helped Mark to get going in podcasting. Mark debunks the 10% idea and why it really does not work.  Mark has attended every year of Podcast Movement. You have to go deep and be present. squadcast.fm for remote recording Keep an eye on your numbers and find out how to max out those numbers.  You can find Mark @MrAsquith on Twitter Resources Noted in the Show Squadcast.fm Videos Noted in the Show pic of mark Conclusion Find out about old school sales methods that still kill it and still sell.  Find out what sponsors really want and it’s not downloads.  How can you prove that your 1000 followers will take way more action then the largest audiences.  Show Notes: https://outdoorsonline.co/008

https://outdoorsonline.co/007 Rob Walch from Libsyn shares the top no no's when starting a podcast and the top things you should be doing.  Rob always tells it as he sees it and he's typically pretty right on so listen up today.   Find out what the number one mistake is that new podcasters make when planning the launch.  We talk about how many shows to launch with, how to get listener feedback early on and his favorite portable audio recorder.    Show Notes with Rob Walch Dave Jackson was on the podcast in episode 5 and talked about the School of Podcasting and launching a podcast.   Rob notes that the file size has to be between 1400 x 1400 and 3000 x 3000 pixels and 500 kb or less.  This video by dave Jackson shows how to check and fix the file size issue.   Podcastconnect.apple.com  I noted how similar Podbean is compared to Libsyn.  Libsyn was the original podcast hosting company which started in 2004. Zoom, Skype and other services work for interviews.  Ecamm Call recorder with a mac for skype works well. The Rodecaster Pro is a nice audio recorder but there may be better methods for remote recording. David Hooper has a solo podcaster challenge on his podcast where he helps you become a solo podcaster.  Rob notes that solo podcasts are a crazy amount of time. Today in IOS is Rob’s main solo podcast show that launched when the iphone first launched. We talk about the ipad pro and the macBook pro and why the ipad is a killer device now.  There is no fan device.  Rob is talking on a blue yeti in this episode. A few of the apps to record on for the ipad pro. Rob is using a Blue Yeti while we were recording. Duct Tape Marketing is a good example of how to get leads and utilize a podcast.   You can find Rob Walch at Today in iOS   Resources Noted in the Show Zoom H6 Rodecaster Pro Ipad Pro   Videos Noted in the Show Dave Jackson video on size of a show   Conclusion with Rob Walch Rob Walch from Libsyn and today in iOS sheds some light on why you should get into podcasting and the top reasons why podcasters fail.  Rob is one of the big voices in podcasting and shares some great stuff today including why the new ipad pro is a great device for recording. https://outdoorsonline.co/007

Show Notes: https://outdoorsonline.co/006 Dave Jackson shares his best tips to help you launch and grow your podcast including some tips on when to post your first episode.   We talk about how to find sponsors for your show and some good and not so good podcast hosting companies.   Show Notes with Dave jackson 05:25 - I noted Pat Flynn who started the Smart Passive Income podcast back in 2008 and was a big mentor for me in 2014. 10:10 - Profit From Your Podcast is Dave’s new book that should be out soon. 12:10 - We talk about Fish Nerds Podcast and Clay Groves podcast on fishing. 13:50 - The best microphone for under $100 is the Samson Q2U.  16:00 - The School of Podcasting walks you through the steps to launching a new podcast. 18:15 - Podcastbranding.co or Canva can help you get your podcast artwork ready to roll. 24:40 - We talk about Captivate and Buzzsprout and the differences between some of the podcast hosts.  27:00 - The Mark Maron episode with President Obama 30:25 - Dave’s video on Anchor and the best podcast hosts out there. 40:20 - The Stacking Benjamins Podcast and what hearing no should mean to you. 49:10 - We talked about FreeUp.net and my Sam Kabart from the Clone Yourself Podcast who shares the steps to getting started with a VA. 53:10 - The Yoast SEO Plugin is a must have on your website.   57:50 - Dave is sponsored by Focus Right. 58:40 - I note the Joe Rogan podcast and the sponsorship model. 1:02:00 - Hindenburg is a software that is made for journalist and is what I now use for my editing.  Audacity is one of the most common free editing software.  1:04:05 - Descript is a new software that transcribes your audio file and deletes the filler words if needed. 1:08:00 - Super Fans by Pat Flynn is a great book and resource about growing your influence. 1:10:20 - Podcast Fest and Podcast Movement are the biggest events and a couple that I'll be attending soon. 1:11:17 - Van Halen with David Lee Roth is Dave’s goto band in this show. You can find Dave Jackson at the School of Podcasting.   Resources Noted in the Show The Samson Q2U is the best microphone for under $100 President Obama with Mark  What you need to launch your podcast Who are you talking to Why are you doing the podcast Know what format What tech you need Need to setup a website Need a media host like Libsyn Need artwork  Submit your show 30 days prior to your launch date Conclusion with Dave Jackson The Podcast Hall of Famer, Dave Jackson, gives us some insight on launching and growing a podcast.  Dave also works for Libsyn and has tons of great content online and on the pod.   Show Notes: https://outdoorsonline.co/006

Show Notes: https://outdoorsonline.co/005 Sam Kabert is on the podcast to share his best tips on finding your first virtual assistant.  Sam is an expert in working with VA's and hosts the Clone Yourself Podcast where he shares the exact steps you need to get started.  Sam also talks about his other passions including his Soul Seeker Podcast and natural medicine has been a game changer for him. Show notes with Sam Kabert 02:00 - Swag Works is one of Sam’s main brands.  02:50 - The Clone Yourself Podcast is where I first ran across Sam. 10:45 - ROI of a VA is Sam's sheet that gives you an idea when to start. 11:30 - Start with Why by Simon Sinek is a book the Sam recommends. 12:30 - The Time audit worksheet which shows you where you are using your time each week. 14:00 - Free Up is where Sam goes to find his VA’s.  You can put weekly and hourly limits on VA’s.    15:00 - Here’s Sam’s podcast on finding a VA,  The Clone Yourself Podcast. The first 15 episodes walk you through the steps to getting your first VA.   24:10 - The Silicon Valley 40 under 40 club. 37:30 - The Soul Seeker podcast is Sam’s outlet away from work.  We hear how sam was able to get out of depression and lead a greater life. 40:30 - Fit For Service is the current mastermind group that is changing Sam’s life. 42:00 - Check out the What the Health documentary that talks about some of the issues the American people.   42:40 - I talked about Jimmy and Remix My Fitness.   48:30 - We talk about the New Rich and Tim Ferris.  Find the number that you need to live the life you need. 53:30 - How to open up doors and increase sales with podcast.  Plus Sam has a mastermind group. You can find Sam at the Clone Yourself Podcast.   Conclusion with Swag Sam Swag Sam shares the tips to get your first VA.  Find out how a VA can take care of podcast editing, show notes, artwork and all of the misc things that you should be outsourcing so you can get the work you love completed.  If you haven't herd about virtual assistants yet then this is going to be a great show to get you started. Show Notes: https://outdoorsonline.co/005

Show Notes: https://outdoorsonline.co/004 I've got the great John Lee Dumas from Entrepreneurs On Fire on to break down how to monetize your podcast.  This one blew me away so I know you are going to love all of the crazy knowledge bombs. Find out why you should not try to convert the unconverted.  Instead you should be like JLD and become a guest on other podcasts.  Set the goal now for 100.  The new 100 guest challenge will be coming soon to a theater near you. You can find John at EOFire.com. How JLD Would Monetize a New Podcast Today -Don't even think about sponsors until you are 365 days into your show. -Instead find out what the #1 struggle is for your listeners -Give them a solution to that struggle -Then Offer that solution to your audience -If the first solution doesn't solve their problem then tweak and try again -Eventually you'll find something that works -Determine what your massive solution is to their problem   Tips on Growing Your Podcast in the First year -Become a guest on 100 podcasts in next 100 days -John wants to become one of the 7 podcasts that the average person listens to -If you become on of the 7, then they might drop into your funnel -Then they might become a customer or client -Focus where people are already listening   Quote via Pat Flynn form Smart Passive Income:  "The Riches are in the Niches."   How Do You Know When You Niched Down Enough -You know you are niched down enough If you look around and have no competition -and/or if You look around and know you can dominate everyone in the niche -The Risk analogy and Australia -The example of the fly fishing niche within a niche  -Get fired up when you see barriers because you will be better off on the other side of it Steps to become a guest on another podcast -Go to apple podcast store -Goto your category -rank the top 200 -see which ones take guests on a topic where you are expert -when find them you have to manually do this: -Click on logo and click website -Then click contact form Send them a letter   Takeaway:  Get yourself as a guest on 100 podcasts this year "Convert the Converted, it's so much easier." Conclusion with John Lee Dumas   John Lee Dumas breaks down some amazing tips on the steps to monetizing your podcast.  We find out how to understand and know when you have niched down enough with your podcast.  Show Notes: https://outdoorsonline.co/004

Show Notes: https://outdoorsonline.co/003 Jenn Herman from Jenn's Trends breaks down her best Instagram tips and tricks today on the podcast.  Whether you are brand new to Instagram or if you have been using it for a while, we've got you covered today. Find out why you should probably be posting less on Instagram and how to find out what your audience really needs.  We get the great hash tag strategy to get your stuff out now, tomorrow and this week.  I'm excited to share this one with you today. Show Notes with Jenn Herman 06:30 - Evo Terra was on the podcast here and talked about SEO and podcasting. 06:45 - Corbett Barr's post called "Write Epic Shit" is a classic blog post that says it all. 11:52 - Take a look @JennsTrends for an example. 17:30 - We note Link Tree and the alternative strategy to using this service. 19:30 - When to utilize the Facebook pixel on your Instagram landing page. 23:40 - How to check your insights and find out what has the most engagement. 54:50 - I note the fake video.  Jenn notes that Instagram live is another great resource you can share to IGTV. 58:00 - Instagram for Dummies and the other good resource 58:40 - Jenn’s Trends Facebook group You can find Jenn at Jenn's Trends here. Videos Noted in the Show How to analyze the insights section to get more engagement How to Create an Instagram Story highlights reel Conclusion with Jenn Herman Jenn Herman shares her best tips on Instagram today including the best colors to use, how often to post and how to setup the main link in your profile.  Find out what Jenn's super secret hash tag strategy is all about and how to get your post to rank as a top post. Show Notes: https://outdoorsonline.co/003

Show Notes: https://outdoorsonline.co/002 Evo Terra shares some great tips for Search Engine Optimization and how you can get your next post to rank much better on google.  The first step to great SEO is to make great content.  We talk a out optimizing your blog post, black, grey, and white hat tactics.  Tons of great information in this one including some killer tips on which software to use and how to get your thing out to more people.  I'm excited to share this one with you as the very first interview published on the Outdoors Online Podcast!   Show notes with Evo Terra 03:44 - Podcast for Dummies was one of the first books Evo published. 09:45 - The Tom Bihn travel brand story is a great example noted here. 09:00 - Tom’s shoes has a remarkable story.  What is your remarkable story? 11:15 - We talk about Black hat SEO.  Here’s some background on black hat vs white hat. 16:15 - Otter.ai is one of the best resources for creating a transcript of your podcast. 20:15 - Evo’s podcast on his 11 SEO steps from medium. 23:25 - Search for headline analyzer on google for some good tools. 31:55 - Take a look at google search console to verify how your site looks.   36:45- Story chief will push out your content to medium and google my business automatically. 43:55 - We note Neil Patel and Moz who have massive resources and blog posts that can help you go even deeper. 45:10 - Hidenburg is the software I’ve been using this month and is one of the best for editing podcasts.  Dave Jackson noted the benefit of Hindenburg as well here. 46:35 - We note izotope and waves.  Auphonic may still be helpful if one track needs some help before sending it to hidenburg.   You can find Evo at podcast pontifications Takeaway - SEO is hard.  Deal with it. Full Transcript Here Resources Noted in the Show Hidenburg Pro  a great resource for audio editing. Conclusion with Evo Terra Evo Terra shares some great tips and steps to improve your SEO for your next blog post and/or podcast.  Evo has an 11 step process to getting your post to rank and he saw a 5x improvement once he started implementing this on his website.  This was a fun chat so hope you enjoy! Show Notes: https://outdoorsonline.co/002

Show Notes: https://outdoorsonline.co/001 I share the reason why this podcast exists and how you can improve the online influence for your outdoor business. Subscribe to the Podcast on Apple Podcasts or wherever you listen and leave a review to help other companies build their online influence from some of the biggest internet marketers online!