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Laura Modi’s decision to walk away from her career in tech and found Bobbie, her transformative baby formula company, came from personal experiences–and struggles–with feeding her own children. She set out with a goal to not just create a better baby formula, but to create a better conversation: one where moms could make the best choice for their families without guilt, without judgment, and with full confidence that their babies were getting the nutrition they needed. As a mom who struggled through the breastfeeding process, I’m personally thankful for Laura’s willingness to work to change the conversation and deliver quality, FDA-approved organic baby formula. Tune in to hear more about Laura’s decision to walk away from her career in tech, her experiences as a new mom that shaped her business, and how the pandemic impacted Bobbie - and how Laura responded. Be sure to subscribe, leave us a rating, and share with your friends if you liked this episode! She Pivots was created by host Emily Tisch Sussman to highlight women, their stories, and how their pivot became their success. To learn more about Laura, follow us on Instagram @ShePivotsThePodcast or visit shepivotsthepodcast.com. Support the show: https://www.shepivotsthepodcast.com/See omnystudio.com/listener for privacy information.
#823: Join us as we sit down with Laura Modi – Co-Founder & CEO of Bobbie, the mom-founded & led infant feeding company that has become the third-largest fully integrated infant formula manufacturer in the US! Designed to mirror breast milk, Bobbie is an organic baby formula crafted with intentional ingredients & simple recipes to support healthy infant growth – all while working to break the stigma surrounding formula feeding. In this episode, Laura unpacks the truth about high-quality infant formula, breaks down the difference between US & EU standards, advocates for greater acceptance for diverse feeding choices, & gets real about the societal pressures parents face when navigating formula feeding. To Watch the Show click HERE For Detailed Show Notes visit TSCPODCAST.COM To connect with Bobbie click HERE To connect with Laura Modi click HERE To connect with Lauryn Bosstick click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE Get your burning questions featured on the show! Leave the Him & Her Show a voicemail at +1 (512) 537-7194. This episode is brought to you by The Skinny Confidential Head to the HIM & HER Show ShopMy page HERE and LTK page HERE to find all of Michael and Lauryn's favorite products mentioned on their latest episodes. To purchase Bobbie, use code SKINNY at hibobbie.com/skinny for 20% off the first three months of a Bobbie infant formula subscription. This episode is sponsored by The Skinny Confidential Optimize your daily beauty routine. Shop The Skinny Confidential Mouth Tape at shoptheskinnyconfidential.com. This episode is sponsored by FORA Travel Visit foratravel.com/skinny and let them know you came from SKINNY to learn what it means to travel, upgraded. This episode is sponsored by LMNT Get yours at DrinkLMNT.com/SKINNY. This episode is sponsored by Noom Start your GLP-1 journey today at Noom.com. This episode is sponsored by Cymbiotika Go to Cymbiotika.com/TSC for 20% off + free shipping. Produced by Dear Media
Laura Modi's organic baby formula company, Bobbie, thrived during a formula shortage that saw nearly 50% of the nation's formula supply vanish. As desperate moms searched for alternatives, many turned to Bobbie, leading to massive growth—until the demand threatened the supply. Laura faced a critical decision: continue accepting new customers or pause growth so OG Bobbie babies were taken care of. Laura tells the story of how her bold choice paid off and how Bobbie has future-proofed itself through smart business decisions. In this episode of 9 to 5ish, Laura shares: How growing up in rural Western Ireland taught her hospitality Why it took having a second child to push her to start Bobbie How she navigated Bobbie through a product recall just two weeks after it launched Bobbie's recent 15% price cut, and how the company was able to do it Why implementing paid family leave federally would help alleviate moms' mental health issues Learn more about your ad choices. Visit megaphone.fm/adchoices
Laura Modi is the co-founder and CEO of Bobbie, the first woman-owned organic infant formula brand in the U.S.Before starting Bobbie, Laura spent over a decade at Google and Airbnb, earning a reputation for taking risks and thinking big. Growing up in Ireland, entrepreneurship surrounded her, but becoming a mom sparked her passion. Struggling to find a formula she trusted for her daughter, Laura saw a gap in the U.S. market. While pregnant with her second child, she left her tech career to launch Bobbie, the first FDA-approved organic, European-style infant formula in the U.S. Since its January 2021 launch, Bobbie has nourished over 4.5% of U.S. babies and is set to serve even more in the years ahead.In this episode, Laura shares her journey from growing up in an entrepreneurial family in Dublin to working at Google, joining Airbnb in its early days, and eventually moving to the U.S. She discusses lessons learned from working with Airbnb CEO Brian Chesky, finding the courage to bet on herself, and how motherhood inspired her to create Bobbie. Laura also addresses the stigma around formula feeding in the U.S. and the emotional challenges many mothers face when feeding doesn't go as planned.We discuss the challenges of launching a product in a highly regulated industry, including navigating FDA roadblocks, rebounding after their pilot launch was shut down, and fundraising while visibly pregnant. She shares the value of vulnerability in leadership, the discipline required to succeed as an entrepreneur, and the importance of continuous learning as a CEO. Laura also discusses the misconceptions about entrepreneurship, the need for innovation in stagnant industries, the power of community and support systems in navigating the ups and downs of business, and so much more.In this episode, we'll talk to about:* Entrepreneurial upbringing shaped Laura's mindset. [03:31]* Transitioning from Google to Airbnb. [08:22]* Success requires betting on yourself. [11:29]* Motherhood reshapes identity for career women. [18:15]* Feeding challenges can be emotionally taxing for new mothers. [22:54]* Formula feeding stigma in the U.S. [27:26]* Bobbie's early beginnings. [29:22]* The inspiration behind Bobbie. [31:39]* Pilot phase revealed market insights. [35:02]* Resilience drives success amid challenges. [39:54]* Fundraising while pregnant. [42:42]* Education is vital for marketing Bobbie. [45:56]* The importance of community and support systems. [49:14]* Designing the world you want. [53:45]* Misconceptions about entrepreneurship. [55:04]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri* Website: https://www.behindherempire.comFollow Laura: * Instagram: https://www.instagram.com/lauraclairemodi* Instagram: https://www.instagram.com/bobbie* Website: https://www.hibobbie.com/ Hosted on Acast. See acast.com/privacy for more information.
In this episode of the Women on the Move Podcast, host Sam Saperstein sits down with Laura Modi, CEO and co-founder of the organic infant formula brand, Bobbie. From her early days as a first-time mom navigating formula options in a drugstore to founding Bobbie, Laura's journey reflects her commitment to revolutionizing the infant formula industry. Born from motherhood Laura says her journey to founding Bobbie began in trauma: as a new mother excited to do everything possible for her baby, she suffered from mastitis and found herself unable to breastfeed. “Here I am doing something I wished and I hoped and I wanted to do so badly and I wasn't anatomically able to feed my child,” she tells Sam. When she went to shop for formula, things got worse: “I'm in the middle aisle of a pharmacy, a place that you go for a medical solution, not food,” she says. “It didn't feel natural. Even worse, I had to ring a button to get someone to open up. So now you almost feel like you're asking for permission in a way that you felt shamed.“ She also remembers seeing ingredients she wouldn't feed herself: corn syrup, palm oil, and “ingredients or words that I'd never even heard of.” She felt shame and guilt, but also she knew there should be a better option. She and her husband were astounded that the baby formula industry seemed to be stuck at least 40 years in the past. That's when she started dreaming of disrupting the industry, and creating the formula she wanted. An ounce of naivety Before founding Bobbie, Laura was the director of host operations at Airbnb, and she drew on her experiences there when she created her own business. And when it came time to select a partner and co-founder, Laura turned not to a food scientist or a technologist, but someone who she had worked with at Airbnb, someone who she knew she wanted as her “work wife.” As for actually formulating the baby formula they wanted to make, Laura says that she was nearly clueless. “An ounce of naivety is probably the secret sauce to succeeding,” she tells Sam. “You learn on the go and then you go, ‘Oh God, if I knew that I probably wouldn't have gotten this far.'" With her partner Sarah, Laura started with a global standard review, looking for the best infant formulas in the world and researching breast milk and how they could get as close as possible to breast milk in the most natural way possible. “And by no means was I trying to find a world where I was replacing breast milk or creating something ‘better' than breast milk,” she says. “I wanted to create something that I felt could get as close as possible in the most natural way, so that in absence of not being able to breastfeed, you don't feel guilty.” Managing growth In 2020, just as the pandemic unfolded, Bobbie got FDA approval, the green light to launch. At the time, two baby formula companies were producing 80 percent of the nation's formula—and not long into the pandemic, there was a nationwide shortage of available formula. Bobbie's customer count doubled overnight. As a start-up founder, Laura had to make the difficult decision to uphold their commitment to their existing subscribers and not take new orders. The company took some flak for the decision, but as a result, Laura says, Bobbie was the only baby formula company at the end of the shortage that was able to continue to feed its customers. For the next two years, Bobbie had to manage a growing waitlist, balancing what they knew they could deliver with the fast-growing demand from new parents. Today, the formula is available in major retailers but still focuses on its subscription service. Laura says it's a model that makes sense, since formula is an ongoing, measurable need. And it's important to her that customers have an option to avoid the drug-store trips. She wants people to be “able to wear Bobbie loud and proud on a sweater, even if they've never been a parent, they've never used the product, but they are so connected to our mission and what we stand for that they're willing to wear it on their chest.” Disclaimer: The speakers' opinions belong to them and may differ from opinions of JPMorgan Chase & Co. and its affiliates. Views presented on this podcast are those of the speakers; they are as of October 22nd, 2024 and they may not materialize.
Laura Modi is the CEO and co-founder of Bobbie, the first woman-owned, organic infant formula brand in the U.S. Before starting Bobbie, Modi was an executive at Airbnb, and before that, she was at Google. Today, she joins GP to talk about the moment that spurred the investigation that led her to Bobbie and how her work is recalibrating more broadly how we think about and value motherhood. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
The historic SAG-AFTRA strike has no end in sight. SAG-AFTRA President Fran Drescher joins "CBS Mornings" with more on the state of negotiations as the strike continues.Artificial intelligence is making it easier and cheaper for scammers to clone voices, convincing people that their loved ones are in distress. Experts say this new phenomenon has become increasingly sophisticated and more believable. CBS News' Carter Evans shares tips of how to protect personal information and avoid falling victim to tricks.Bobbie infant formula CEO Laura Modi joins "CBS Mornings" to discuss her company's recent acquisition and continued growth.For our continuing "Changing the Game" series, we are highlighting Jazmin Truesdale, the CEO of Aza Entertainment and creator and writer of Aza Comics. Her comic book series is centered around diverse female superheroes. She joins "CBS Mornings" to discuss the Aza Universe and her hope of changing the way women are written in entertainment.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
When the U.S. baby formula shortage hit, Bobbie was still a startup, scaling its own operations and customer-base. But it had to make its most important decision: How to answer that crisis for its own customers. It decided to stop growing, in favor of serving its existing subscribers. Turns out: It wasn't the first crisis the young startup had overcome. Host Christine Lagorio-Chafkin interviewed Bobbie co-founder and CEO Laura Modi about how she made that extremely challenging decision–and how she built a company of parents, by parents–with world-class benefits for employees.
Jennifer Lee, Senior Economist and Managing Director at BMO Capital Markets, joins to discuss CPI, PPI, and the outlook for a recession in the US. Steve Geiszler, US Chief Intellectual Property Counsel and Hauwei, and Andy Purdy, Huawei USA Chief Security Officer, join for a roundtable on Hauwei's 2023 Innovation and IP Forum, sharing progress in ICT industries and ICT developments. Randy Schwimmer, co-head of Senior Lending at Churchill Asset Management, discusses private credit, lending, and the credit crunch. Laura Modi, CEO and co-founder at Bobbie, discusses the outlook for her business, recent growth, and provides and update on the baby formula industry. Michael Nathanson, founding partner and Senior Research Analyst at Moffettnathanson, joins to discuss Bob Iger's extension at Disney and the Hollywood strike. Ken Shea, Senior Analyst: Beverages, Tobacco, and Cannabis with Bloomberg Intelligence, joins to break down PepsiCo earnings. Kevin Crowley, Senior US Oil Reporter with Bloomberg News, joins to discuss Exxon acquiring Denbury. Hosted by Paul Sweeney and Madison Mills.See omnystudio.com/listener for privacy information.
Laura Modi is the founder and CEO of Bobbie, a company that makes baby formula and sells it directly to parents. Laura's problem is this: how do you launch a startup in a highly regulated industry that has pretty much been a duopoly for decades? Part of Laura's answer is marketing, which raises another question: how do you get people to consider formula despite so much messaging that breastfeeding is better?See omnystudio.com/listener for privacy information.
Alison Williams, Senior Global Banks and Asset Managers Analyst with Bloomberg Intelligence, joins to discuss Morgan Stanley CEO James Gorman stepping down within the next 12 months. Herman Chan, Senior Regional Banks Analyst with Bloomberg Intelligence, and Arnold Kakuda, Senior Financials Credit Analyst with Bloomberg News, also joins to discuss debt and the incoming credit crunch. Laura Modi, CEO at Bobbie, talks about baby formula prices and the continued crisis. Monica Defend, Head of Amundi Institute, joins to discuss the outlook for Euro economies if the US enters a recession due to the debt ceiling dilemma. Billy House, Congressional reporter with Bloomberg News, and markets correspondent Abigail Doolittle also join to talk about debt ceiling breakdowns and the market reaction, as does Bloomberg Intelligence Chief US Interest Rates Strategist Ira Jersey. John Authers with Bloomberg Opinion also gives his perspective. Andres Fajardo, CEO at Clever Leaves, discusses cannabis investments and outlook for the cannabis market. Hosted by Paul Sweeney, Sonali Basak, and John Tucker.See omnystudio.com/listener for privacy information.
Brought to you by Vanta—Automate compliance. Simplify security | LMNT—Zero-sugar hydration | AssemblyAI—Production-ready AI models to transcribe and understand speech—Laura Modi is the CEO and co-founder of Bobbie, the first woman-owned, organic infant formula in the U.S. Previously, Laura spent over five years at Airbnb, where she served as Director of Hospitality. Before that, she spent over four years at Google in finance and operations. In today's podcast, we discuss:• Biggest lessons from five years at Airbnb• Lessons about building great culture• The power of naivete• From growth to “slowth”: Why Bobbie prioritized existing customers over growth during the height of the formula shortage• The importance of momentum above all else• Finding work-life balance with the right infrastructure, support, and frameworks• The importance of brand, and how to build a brand• What it takes to win in DTC—Find the full transcript at: https://www.lennyspodcast.com/how-to-build-a-cult-like-brand-laura-modi-bobbie/#transcript—Where to find Laura Modi:• LinkedIn: https://www.linkedin.com/in/laurahughes6/• Email: Laura@hibobbie.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Note: Lenny is a small angel investor in Bobbie.—In this episode, we cover:(00:00) Laura's background(04:20) What Laura worked on at Airbnb(06:22) The director of hospitality role(07:08) How supporting hosts led to growth at Airbnb(08:28) Lessons from Airbnb around culture and storytelling that impact how Laura runs Bobbie(09:44) How Laura builds a strong culture at Bobbie (11:45) The risk she took in starting her own company(13:41) Advice on taking risks(15:10) What is Bobbie(17:15) The scale of Bobbie(17:55) The infant formula shortage crisis (19:49) How the growth team pivoted to being the “slowth” team(23:23) Lessons from the crisis(25:16) Building a brand(31:12) Branding internally(33:58) The time the FDA shut Bobbie down over labeling(36:45) How Laura balances her busy mom life with being a founder(40:17) The power of naivete (44:03) Why Laura hires optimistic doers(45:56) Growing a DTC company(47:14) How Bobbie leverages content, community, and commerce(49:42) Bobbie's pie chart of growth(50:43) Emily Oster's influence (52:40) The importance of momentum and how to create it(54:15) Lightning round—Referenced:• Bobbie: https://www.hibobbie.com/• Davos: https://www.weforum.org/events/world-economic-forum-annual-meeting-2023• MrBeast's YouTube channel: https://www.youtube.com/channel/UCX6OQ3DkcsbYNE6H8uQQuVA• Josh Miller on Lenny's Podcast: https://www.lennyspodcast.com/competing-with-giants-an-inside-look-at-how-the-browser-company-builds-product-josh-miller-ceo/• Milk Drunk podcast: https://milk-drunk.com/• Emily Oster on Twitter: https://twitter.com/ProfEmilyOster• Cribsheet: https://www.amazon.com/Cribsheet/dp/1788164490• Great by Choice: https://www.amazon.com/Great-Choice-Uncertainty-Thrive-Despite/dp/1847940889• Metabolical: The Lure and the Lies of Processed Food, Nutrition, and Modern Medicine: https://www.amazon.com/Metabolical-Processed-Nutrition-Modern-Medicine/dp/0063027712/• Purple Cow: Transform Your Business by Being Remarkable: https://www.amazon.com/Purple-Cow-Transform-Business-Remarkable/dp/014101640X• Expecting Better: https://www.amazon.com/Expecting-Better-Conventional-Pregnancy-Wrong/dp/0143125702• Outlive: The Science and Art of Longevity: https://www.amazon.com/Outlive-Longevity-Peter-Attia-MD/dp/0593236599• Bad Sisters on AppleTV+: https://tv.apple.com/us/show/bad-sisters• NoseFrida the Snotsucker: https://frida.com/products/nosefrida• Careers at Bobbie: https://www.hibobbie.com/pages/careers—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
Formula feeding isn't a parenting failure. So why do so many parents still feel that way? In this week's episode, host Anjelika Temple explores the stigma of formula and the ever-evolving conversation around how we feed our babies. First, she talks with Mallory Whitmore, aka The Formula Mom, about becoming the feeding expert she wishes she had as a new mom. Then, Anj talks to Bobbie co-founders, Laura Modi and Sarah Hardy, about how their difficult feeding journeys led them on a mission to support modern parents—one bottle at a time. P.S. There's still a shortage of formula in many areas of the country. Have extra you want to donate? Our guest, Mallory (@theformulamom) suggests asking local food banks, domestic violence shelters, Baby2Baby chapters, or parent groups on Facebook. If you're a Bobbie customer, your purchase also makes an impact: We partner with Baby2Baby to provide Bobbie to their network of 45 non-profits around the country, and provide formula to milk-insecure babies in Detroit through Brilliant Detroit. Follow Bobbie on IG for all Milk Drunk Podcast updates: @ Bobbie Learn more about Bobbie organic baby formula: https://www.hibobbie.com And for more real talk about parenthood (and babyhood!), head to Milk Drunk: https://milk-drunk.com
Jeffrey Cleveland, Chief US Economist at Payden & Rygel, discusses the latest jobs numbers, the bond market, and what the latest economic data tells us about inflation outlook for the US. Matt Calkins, CEO at Appian (NASDAQ: APPN), joins the show to talk about the tech selloff, his company's performance amid inflation and other economic pressures, and outlook for his company and hiring in the tech space this year. Tom Gimbel, CEO and founder of the LaSalle Network, joins via phone to talk about hiring in the US. Laura Modi, CEO and founder of baby formula company Bobbie, joins the program to discuss the baby formula crisis in the US, globally, and outlook for her company and the changes needed for the industry. Hosted by Paul Sweeney and Matt Miller. See omnystudio.com/listener for privacy information.
When the U.S. baby formula shortage hit, Bobbie was still a startup, scaling its own operations and customer-base. But it had to make its most important decision: How to answer that crisis for its own customers. It decided to stop growing, in favor of serving its existing subscribers. Turns out: It wasn't the first crisis the young startup had overcome. Host Christine Lagorio-Chafkin interviewed Bobbie co-founder and CEO Laura Modi about how she made that extremely challenging decision–and how she built a company of parents, by parents–with world-class benefits for employees.
Michael Vogelzang, CIO & Managing Director at CAPTRUST, discusses markets, inflation, and the FOMC meeting this week. Frank Sorrentino, Chairman and CEO of ConnectOne Bank (NASDAQ: CNOB), talks about the strength of the consumer and businesses amid inflation and rising interest rates. Julia Fanzeres, Oils Futures reporter with Bloomberg News, talks about rising oil prices and President Biden visiting the Saudis, likely to discuss oil. Laura Modi, CEO and founder of Bobbie – female-founded infant formula company, talks about the shortage of baby formula in the US, the supply chain, and the challenges her business is facing. Hosted by Paul Sweeney and Matt Miller. See omnystudio.com/listener for privacy information.
Laura Modi, CEO and co-founder of Bobbie Organic Infant Formula, speaks with Washington Post opinions columnist Alyssa Rosenberg about the ongoing formula supply crisis, the financial burden on families and how the shortage impacts parents in the workplace. Following the conversation, Rosenberg leads a roundtable discussion with The Post's pop culture reporter Helena Andres-Dyer and Amy Joyce, writer and editor of On Parenting, about their personal experiences with breastfeeding, bottle feeding and the complexities around baby formula. Recorded on Thursday, June 2, 2022.
Laura Modi, Co-Founder and CEO of Bobbie, discusses solving the infant formula shortage. Hosts: Tim Stenovec and Kriti Gupta. Producer: Paul Brennan. See omnystudio.com/listener for privacy information.
Laura Modi, Co-Founder and CEO of Bobbie, discusses solving the infant formula shortage. Hosts: Tim Stenovec and Kriti Gupta. Producer: Paul Brennan. See omnystudio.com/listener for privacy information.
Tal Reback, Director at KKR Capital Markets, discusses the economy and markets in 2022. Mandeep Singh, Bloomberg Intelligence Senior Tech Analyst, and Bloomberg News correspondent Ed Ludlow discuss the latest on Elon Musk and his Twitter takeover bid and what it means for Tesla. Ian Siegel, CEO at ZipRecruiter (NYSE: ZIP), discusses his company's performance in Q1 and the labor market in the US. Laura Modi, CEO and founder of Bobbie, a female-founded infant formula company, talks about the shortage of baby formula in the US, the supply chain, and the challenges her business is facing. Hosted by Paul Sweeney and Matt Miller. See omnystudio.com/listener for privacy information.
It seems like the guilt about not being able to breastfeed your baby is a constant theme among new mothers. The pressure to do what your body is “suppose” to do and the emotions involved when, for whatever reason you can't, are heavy and complex. How and where do we begin to normalize all feeding when it comes to nourishing our babies? Today we talk to a super momma who took matters into her own hands, Laura Modi, co-founder and CEO of Bobbie formula, because she believes our babies deserve the very best we could provide.
Katie Nixon, CIO of Wealth Management at Northern Trust, discusses economic risks and inflation in 2022. David Britton, Global Strategy for Identity & Fraud at Experian, talks about internet fraud and how it affects consumers and businesses. John Fish, Suffolk Construction CEO and Chair of the Real Estate Roundtable, talks about the real estate market and returning to offices. Laura Modi, CEO and Founder of Bobbie – a female-founded infant formula company – talks about supply challenges her business and others have faced. Hosted by Paul Sweeney and Matt Miller. See omnystudio.com/listener for privacy information.
Ellen Zentner, Morgan Stanley Chief US Economist, talks about the upcoming FOMC meeting, the US economy, and inflation. Lynn Franco, Director of Economic Indicators and Surveys at The Conference Board, breaks down monthly consumer confidence data. Hessam Nadji, CEO of Marcus & Millichap, talks about the real estate sector and hybrid work. Laura Modi, CEO and co-Founder of Bobbie – a female-founded infant formula company – talks about her business and its broader goals. Hosted by Paul Sweeney and Matt Miller. See omnystudio.com/listener for privacy information.
In this bonus episode, Laura Modi, CEO of Bobbie Formula, answers the 5 most common questions about baby formula, including: What does “EU style formula” mean? What is the hype with European Formula? For people who want to start supplementing with formula, how should they start and how do breast milk and formula work together? What should parents be looking for in a formula label? What are normal reactions to a new formula during the transition period? How do I know if a formula is a good fit? If you're nervous about sharing your decision to use formula, what are some things that you can say to ease the conversation and address any judgement that may happen? Thank you to Bobbie for sponsoring this bonus podcast episode and giving us the opportunity to recognize and appreciate all types of feeding. Because we can all agree that how you feed your baby is not nearly as important as the person doing the feeding. Bobbie wants to support the feeding journeys of the Moms on Call community and they're offering a generous 25% discount for your first box of Bobbie. If you want to see if it's a good fit for your baby, use code MOMSONCALL25 at hibobbie.com. The team at Bobbie is committed to supporting all types of feeding and evolving the feeding conversation. Learn more at milk-drunk.com and howisfeedinggoing.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this bonus episode of The Moms on Call Podcast, Jennifer and Laura talk with Bobbie Formula's CEO, Laura Modi, about the modern-day feeding journey, including: Their own personal stories of feeding their combined 11 children. The different types of feeding options and benefits of each, with no one size fits all approach. Bobbie's mission to support all parents and their personal journeys by evolving the conversation from “How is breastfeeding going?” to “How is feeding going?” Thank you to Bobbie for sponsoring this bonus podcast episode and giving us the opportunity to recognize and appreciate all types of feeding. Because we can all agree that how you feed your baby is not nearly as important as the person doing the feeding. Bobbie wants to support the feeding journeys of the Moms on Call community and they're offering a generous 25% discount for your first box of Bobbie. If you want to see if it's a good fit for your baby, use code MOMSONCALL25 at hibobbie.com. The team at Bobbie is committed to supporting all types of feeding and evolving the feeding conversation. Learn more at milk-drunk.com and howisfeedinggoing.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
In This Episode You'll Hear About:What it was like to grow up as the eldest of five in Ireland in a family of entrepreneurs who are third generation manufacturers of construction clothing and why she went into techWhy her dad encouraged her to go study business instead of dietetics and why she saw the wisdom in that laterWhat moved her over to California to work for Google and then AirbnbWhat her experiences at Airbnb taught her about how to create a healthy family culture within a company and not just grow fast, but grow well with a strong teamWhat brought about the need in Laura's life for a company like Bobbie and what compelled her to develop a product and work on it for four years before launchingWhy she believes confidence and great referrals from past experiences are helpful in raising funds with investors, even if you don't have metrics yet to shareHow fundraising has gone for Bobbie through traditional VC funding and also the nontraditional raising through Republic, which has including over 200 momsWhat the process of obtaining the FDA green light was like, what lessons came through it, and why it is the way it isWhat great advice she has on how to successfully lead a startup and what is next for BobbieTo Find Out More:HiBobbie.comQuotes:“Becoming an entrepreneur myself now, have I realized that the currency to join a startup is really energy. It's passion. It's your connection to what's being built.”“And it was during this I realized I love fast-growth companies. I love being in the middle of it. I loved being on call at random hours because that kind of adrenaline to be building something that wasn't just a massive revenue driver, but it was a culture changer is so impactful.”“I think that's part of an entrepreneurial journey, which is, you spot opportunities by seeing the ridiculousness of why certain things are the way they are.”“It continued to hit me that they are buying into my passion, my confidence, my ability to execute. What I had was, very fortunately, a decade of experience in the tech world and fast-growing companies to be able to point to to show that I did have a track record of getting shit done.”“We were very intentional about spending the two years prior to launching and building community. And often products and companies will say, ‘well you can't do that until you have a product on the market.' And for us, it wasn't just about the product, it was about shaking the stigma, having the conversation.” “When we went to market, we had hundreds of moms who were dying to share that we had just launched. I believe that is kind of the secret sauce of what allowed the business to take off.”“It was an education of the industry that we are about to walk into. We are walking into an industry that is heavily regulated with massive companies watching your every move.”“The people that you find that are completely irreplaceable for you, you give them the world because they are worth the world. Your entire company goes around because of the people that you hire and how you recognize them, reward them, support them.” “There are hands down people that give me the sweats at night if I thought about losing them...because they truly are founders, owners, developers of this business more than myself. They are incredible.”“As a CEO, your job is to build the machine that runs, and every component of that machine is its people.”“How you support the exit of an individual in the business will say everything about your leadership.”
In this episode, we're joined by Laura Modi, CEO & Co-Founder of Bobbie. Laura talks about her journey from working at Google and Airbnb and how she made her way from the tech industry to the world of physical products. Importantly, Laura shares the frustration that led to her creating a new and better baby formula product: Bobbie and the challenges of launching the product into a regulated and competitive industry. Laura emphasizes and talks about embracing science to figure out tough problems and the importance of surrounding yourself with a strong team of experts.
In this episode, we're joined by Laura Modi, CEO & Co-Founder of Bobbie. Laura talks about her journey from working at Google and Airbnb and how she made her way from the tech industry to the world of physical products. Importantly, Laura shares the frustration that led to her creating a new and better baby formula product: Bobbie and the challenges of launching the product into a regulated and competitive industry. Laura emphasizes and talks about embracing science to figure out tough problems and the importance of surrounding yourself with a strong team of experts.
Laura Modi, mom, entrepreneur, and CEO and co-founder of Bobbie—the only female-founded and mom-led infant formula company in the United States—is changing the industry for parents and their children for the better. Modi launched Bobbie nationally in January of 2021 and was determined to destigmatize the use of formula, something that 83% of parents will turn to. On this episode of Second Life, find out how Modi’s positions at mega tech companies such as Google and Airbnb equipped her with lifelong lessons that eventually catapulted her into creating the first FDA-approved organic, European-style infant formula the U.S. has ever seen.
Join the group of peri-natal specialists, synergistic fem-tech professionals, and excited parents as we announce the eligible families selected for seamless and stress-free breast and bottle feeding, with the only nipple that is researched and designed to mimic a mother's shape, feel, and flow! Sponsor Intros Morgan Michalowski, MSN, APRN: Expert Director at SocialMama, a non-judgemental, networking app for women looking for friendship and support at every stage of motherhood-connecting them with the friends they need and the experts they can trust. Laura Modi is CEO and co-founder of Bobbie, and a mother of three to Mary, Colin, and new baby Owen. As the operations lead at Airbnb for more than five years, she's no stranger to early stage start-ups and disrupting traditional markets. Laura founded Bobbie in 2018 after her own breastfeeding plans didn't go as planned. She turned to infant formula and found herself disappointed in the quality of ingredients and lack of options in the US. As a passionate mom who believes in transparency, quality, and ingredient choices, she also sits on the Board of Directors Real Food, a non-profit organization that works to improve school food. Laura raised 2.4 million from Silicon Valley investors while pregnant with her second baby and in 2019, 4 million in additional seed funding while pregnant with her third child. Bobbie launches in January of 2021. Specialist Speakers Breastfeeding through infant food intolerance & allergies: Trill Paulin, PhD: Molecular Biologist & Free to Feed Founder Fairing the journey from fertility frustration, to latching frustration: Anna House, Primary Care Provider: Board Certified Family Nurse Practitioner at The Natural Nipple --- Support this podcast: https://anchor.fm/thenaturalnipple/support