Podcasts about what business

"If you want to build an asset that makes you generationally wealthy, this is for you." In this episode, Alex (@AlexHormozi) shares that for most businesses that he's started and worked with, there's a core value driver that must be understood in order to truly scale. And if the entrepreneur does NOT work on this and instead gets distracted on other problems, they won't grow as quickly.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you'll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(5:30) - What Business?(7:50) - Supplement Example(9:30) - Paired Incentives(15:00) - What is solving the problem worth?(16:00) - The Woman in the Red Dress(20:00) - Every Business Has Shit(26:30) - Marry Your BusinessFollow Alex Hormozi's Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

I'm fascinated by energy (no surprises there!) and can see and feel the energy of individuals - and their businesses. I also support my clients with some of the specific Business Energetics work I'm going to share with you today. I will share this work in a systematic way in my upcoming Mastermind. If you're looking for support as you grow your business in the second half of 2024, this could be exactly what you need: alignandattract.com/mastermindIn this ep we discuss:What Business energetics actually are (my definition!)How I learnt this to work with energy this wayWhen this kind of work is really helpfulWe'll also do a short exercise together to make it more real for you!Mastermind with Kerry: alignandattract.com/mastermindWork with Kerry 1:1: alignandattract.com/private-sessionsConnect with Kerry on Instagram: instagram.com/kerryrowett 

Every step you need to take to get your book in front of an audience - learn the process of publishing with Naibe Reynoso, a journalist and the founder of Con Todo Press. And Jane Friedman, a publishing industry expert, shares her secrets to ensuring your book is as discoverable as possible.—(05:32) What are the steps to publishing a book?(13:21) What's the ISBN and how do I get one for my book?(18:12) Considerations an aspiring author should make if they want to make a profitable business out of writing books.(19:50) What Business model works best for someone who just wrote their first children's book?(21:04) Technical elements that you need to know before trying to sell a book.(24:15) Andrea lists the key takeaways from the episode.—Click HERE to leave us a message!By submitting your voicemail, you're granting us permission to use the recording in episodes of This is Small Business. Please note, voicemails will not receive direct responses. For help with other questions to Amazon unrelated to this show, you can reach out to Amazon's customer service team at amazon.com/contact-us.

On this episode:The boys answer the hypothetical questions:1) What Business they would start2)What would they do if they suddenly became homelessRead an interesting news article about themselves.Message a guy on Craigslist about losing his pants.Have a hypothetical question that needs to be answered or need some life advice? Email us! questionabledetourpodcast@gmail.comFollow us on twitter @Questiondetour to interact with us

I'm sharing the 3 main differences between traditional photography and brand photography, and how I had to shift my mindset to accommodate my clients.  Episode Highlights (00:04) Intro - Shifting your mindset (00:53) What Business need from a Brand Photographer (01:58) How to package as a brand Photographer (03:48) Adjusting to the brand photography business (06:58) Being a business that serves businesses   Links and Resources Mentioned  http://www.brandphotographyshop.com   If you like this episode, please follow the podcast and leave a review! Visit Mandy's Website - https://mandyliz.com/ Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/ Check out The  Brand Photography Shop - www.brandphotographyshop.com

Hey well read baddies! We're back on and poppin today with the second episode of our official countdown to season 3! Today, Samra gives us her take on the new show "The Summer I Turned Pretty" (spoiler warning) having read the book in high school. In addition, she shares one of her favorite clips from the episode "What Business?" from last season. Lana and Samra also go down memory lane of old shows they used to watch, being marvel fans, and getting scammed on Samra's birthday trip. Tune in to hear all of the tea! We can't wait to hear from you! :) Please send any questions or comments about this episode to shewellread@gmail.com or use the form at the bottom of the SWR Podcast page: https://shewellread.com/podcast/.  Follow SHE WELL READ! TikTok: https://vm.tiktok.com/ZMeDCLdTX/ Instagram: https://www.instagram.com/shewellread/ Twitter: https://twitter.com/shewellread More Links: https://msha.ke/shewellread  

What Business does a Businessman have to do with the Business of the Church? It can be challenging for a lay person sitting in the pew of his/her local church to feel connected or valuable to the body of churches that make up the Church of the Lutheran Brethren. But individual ownership and engagement is vital to the health of not only the local congregation but to the greater Church. This seminar will provide a lay person's perspective and experience in the blessing of intentionally engaging the mission of the Church.

With me today is Yury Yakubchyk, the founder of Elemy, one of the fastest growing startups over the past few years. They grew from $0 to $20M+ run rate in year one and reached unicorn status in 14 months. He has founded two startups prior and is also an active angel investor, advisor and also runs his own venture studio. Today, hear about: 1) The Art of the Pivot Early Days of Pivoting Elemy Many Times to What It Is Today How Do You Know It's The Right Business? Always Be Pivoting - Pivots Post Series B Bringing Your Team With You on the Pivot Constant Evolution - The Second and Third Acts of Impactful Companies 2) Yury's Own Journey Finding Ways to let his Passion and Ambition for Impact Drive Him Navigating the Mental Health System in Childhood Nothing is as Good or Bad as it Initially Seems How to Communicate to the Board When You Are Disappointing Them 3) What It Feels Like On a Rocket Ship From $0 to $20M+ Run Rate in One Year What Reaching Product-Market Fit Really Feels Like Unicorn Status in 14 months - Does It Mean Anything or change your Access? Tempering Growth in Regulated Businesses From the Era of Growth at All Costs to Responsible Innovation What Type of Business Should You Viably Build and What Business is VC Good For 4) Living that Founding Life Figuring out the “Right Decision” with lots of Feedback Allowing time for Absorption and Decision Making Investing Makes him a Better Operator & Operating Makes him a Better Investor How to Get Better at Storytelling for Fundraising, Your Employees and Everyone Why it Matters to Know Your Numbers as a Founder Outworking Everyone and His Passion for the Craft Find out more about Yury's company Elemy here Find out more at KindredCapital.VC/FoundersUncut This podcast was produced by Fascinate Productions Learn more about your ad choices. Visit megaphone.fm/adchoices

When we (Jen and Elke) think back to when we started on Zazzle in 2008, there are a lot of similarities between the world then and the world now. Back then, there was a housing recession and it was the start of e-commerce. Now, we have a lot of uncertainty with COVID-19 and there's a recession looming. With that being said, a lot of people are looking for a job that can give them some kind of career and income security.  Online businesses are a great way to achieve that, but still, a lot of people are hesitant to start one. Why is that? Well, that's what we're addressing in this podcast episode. Here are the five different objections that we talk about: People Don't Know About Zazzle and How It Can Be  A Great Option Overwhelm by What Business to Choose Fear of Delving Into the Unknown Doubts Whether the Business Will Succeed Experiencing Imposter Syndrome We understand these fears, but we also want to help you overcome them so you can tap into an amazing business model that can bring so much to your life. We've experienced that with Zazzle, and we help aspiring entrepreneurs achieve their own Zazzle success every day.  To hear the full episode and to learn about what typically holds people back from starting their own online business, tune in to episode 90 of The Creative and Ambitious Entrepreneur Podcast: 5 Reasons Why People Don't Start an Online Business If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag us! @msjenclarke and @elkeclarke Love it? Subscribe, rate, and review the podcast. We would love to hear your key takeaways. Share them with us!   CONNECT WITH JEN & ELKE: Official Website: https://jenandelkeclarke.com/  Jen's Instagram: https://www.instagram.com/msjenclarke/  Elke's Instagram: https://www.instagram.com/elkeclarke/   EPISODE RESOURCES: Creative and Ambitious Entrepreneur FB Group: https://www.facebook.com/groups/creativeandambitious/  The Profit by Design Academy® Coaching Program: https://elkeclarke.com/startandscale/

This week we're talking about self-expression. Expressing yourself, finding your voice, getting those ideas out of your head and into the world is our topic for today.  HIGHLIGHTS: Discover the importance of self-expression Explore pros and cons Be challenged to take the first step for your own self-expression QUOTES: "Sharing with other people is what makes it interesting. Otherwise, it is just self-reflection, not self-expression." "You draw people to you that are like-minded and you repel people that have dissenting points of view or whatever it might be. Finding the people that you connect with in this world is important." "That back and forth exchange of ideas creates usually new and better ideas or better perspective and understanding on both sides of things that you had not thought about but the other people introduce into the conversation." MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your personal brand, check out the podcast branding academy at: www.podcastbrandingacademy.com And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!  

Goldie Chan is #1 creator on LinkedIn, a regular contributor to Forbes and the founder of social media strategy agency Warm Robots. Known as the “green-haired Oprah of LinkedIn,” she was one of the first people on LinkedIn Live and currently has the longest-running daily channel on LinkedIn with fully original content. Goldie believes everybody has the capacity to make engaging content—the trick is just figuring out which kind is best suited to your talents. In this episode, Goldie recalls the resistance she faced when she decided to make video content on LinkedIn before any other platform, explains why innovation is a driving force in her work, and helps you figure out what style of content creation you're best suited for. The Finer Details of This Episode: Goldie discusses her “LinkedIn-first” streaming platform and some of the other content creators she's involved with. The reason Goldie went all in on committing to a LinkedIn platform, and what was the moment she realized how much potential it had? How she dealt with other people's concerns that going exclusive with LinkedIn was a bad idea. Why the idea of “social media with purpose” fuels much of Goldie's work. What Goldie does to keep her work fun and what she believes is the great irony of content creation. The reason innovation motivates Goldie more effectively than simply desiring success. Why how you played around as a kid can give you a good indication of what type of content creation you're best suited for. One memorable moment on the job that brought self-described introvert Goldie out of her shell. Quotes: “It was just such a fun time to be an early creator on a platform.” “You can create really thoughtful, meaningful, helpful content on LinkedIn.” “I think the most fun thing to do is to help people understand better their brand, or the brand that they're part of and trying to build.” “I really wanted new creators to feel welcome.” “I am still trying to understand fully how the last two years have radically changed my life.” Guest Links:Goldie's website - https://www.goldiechan.com/ Goldie on LinkedIn - https://www.linkedin.com/in/goldie/ Goldie on Twitter - https://twitter.com/GoldieChan  Goldie on Instagram - https://www.instagram.com/goldiecylon MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

Ross Brand is a former radio broadcaster and a “pioneer” in the field of internet livestreaming. Klout ranked him as the number #1 livestreaming expert to follow on social media and Switcher Studio considers him an expert in live video production.  Through his business Livestream Universe, he helps other brands and entrepreneurs get their own livestreams off the ground while impressing how the medium is an unparalleled networking tool.  In this episode, Ross discusses how he made the transition from traditional radio broadcasting to web livestreaming, gives you the low-down on how you can get a livestream setup of your own going, and makes the case for why entrepreneurs should go all in on it. The Finer Details of This Episode: What it was like going live the first time for Ross and how he gradually became less camera-shy over time. Ross' advice for getting your audio to sound crisp and clean—and why you should invest in a good set of headphones. The differences between condenser and dynamic microphones and what each means for your recording setup. Some microphones to consider: Audio-Technica ATR2100-USB Dynamic, Samson Q2U Handheld Dynamic USB How Ross got into broadcasting to begin with and why he views it as a way to build new relationships. Ross pitches the value of livestreaming to entrepreneurs and marketers who may be listening to this episode. What you can do to engender relationships and networking via livestreaming. Why Ross prefers livestreaming to more traditional radio broadcasting work—and why it takes more work than you may think. The reason Ross believes branding plays a more instrumental role in getting your small business off the ground than selling. Quotes: “The heart of the content is really in the conversation.” “It's not as important how many people show up as can it help you convert more leads.” “There are all these different ways you can use livestreaming that can give you a competitive advantage versus those who aren't using it yet.” Guest Links:Livestream Universe - http://livestreamuniverse.com/ Livestream Deals - https://livestreamdeals.com/ MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

Discover why leading a community is so important with Dana Malstaff of Boss Mom, a 50,000+ person Facebook group. Building a community around your business is important not only for revenue but also for your entrepreneurial soul! How do you build a Facebook group that is alive and being nurtured, where the community is leading the conversation and is active in a good way? If you're building your first community, how do you get started and where do you find people to join your Facebook group? What do you post to keep people engaged? That's what we talk about today. HIGHLIGHTS FROM THE EPISODE: Why building a Facebook group is effective The challenges of groups and community How to set intentions for the community Steps to create your Facebook group Best practices for opt-ins QUOTES: "It does take a little bit more mental strength, I think, to be a leader, but I would challenge anybody who wants to be the CEO of a company should try to be able to run a community." "A community is a way to help us create a business that loves us back and makes us feel all valuable. I think we should not discount how much of our emotions and our brain drives our ability to be productive." "There is always opportunity for failure and disruption. If we see those as opportunities, then growing a community and growing your business will always feel fruitful because it's like a growing pain that helps you get better and helps you get taller, proverbial, taller, you know?" "I don't care if you have two thousand or a hundred thousand people on your list. If the two thousand people are the right people, it's always better than a hundred thousand right now." GUEST LINKS Dana's website: boss-mom.com Facebook group: BossMomDana MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

This week we're talking about getting your podcast discovered. I know most of us want a bigger audience. We are creating this great content and we are hoping the right people can find it. The way I see it, podcasters are artists. Unfortunately, getting discovered as a podcaster is not easy, just like musicians, artists, and actors. A lot of artists have realized that if they truly want to make it in this business, they've got to create that path themselves. I'd give you that same advice as a podcaster. HIGHLIGHTS: - Discover specific ways others have created their path - Find out what skills you need to develop - Know that you can succeed and be discovered QUOTES: "The way I see it, podcasters (like a lot of other people that are out there building something from scratch) are artists." "As an artist, you can't just be a creator. You also have to be someone who studies media, who studies marketing, and who studies branding." "Not everyone blew up overnight in either of these spaces. A lot of them had to keep on putting in the time and trying different things, getting better and better, and building an audience over time."  RESOURCES Podcast Branding Academy Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! - What Business to Start with John Lee Dumas - Personal Branding Masterclass with Chris Ducker - Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? - Click here to sign up for free tips each week directly to your inbox! And don't forget to leave a rating and review on iTunes. Talk soon!

In this Sunday update, I celebrate the clarity of knowing what the actual focus of my business is. I also share some lessons that business owners can learn from people I have spoken to in the sex industry. You can read the whole article here: What Business and Life Coaches Can Learn From Sex Workers I'd love to hear your feedback at michael@guywhoknowsaguy.com Mentioned in this episode: Get my MP3 I have recorded my book in audio form. Get your copy for free at https://www.guywhoknowsaguy.com Network without talking to strangers Did you know that you can network without ever talking to a stranger? It's true. Networking is not about awkward conversations and elevator pitches. It is about making connections and creating value. I'll teach you how in a two minute video at https://www.guywhoknowsaguy.com/innercircle

In this Sunday update, I celebrate the clarity of knowing what the actual focus of my business is. I also share some lessons that business owners can learn from people I have spoken to in the sex industry. You can read the whole article here: What Business and Life Coaches Can Learn From Sex Workers I'd love to hear your feedback at michael@guywhoknowsaguy.com

Today we're talking about your personal brand style guideline. Learn about the elements that go into your personal brand style guide, and how to create one. Brand guidelines are the very beginning branding elements of your business.  There are five personal branding elements that are going to go into your personal branding guidelines. We'll talk about each of them today: your logo, your typography, your color palette, professional photos, and your brand voice.  HIGHLIGHTS: - Find out what your brand style guidelines are - Know exactly where to start - Discover two atypical guidelines that are vital to your brand QUOTES: "If you're a personal brand, as I've suggested in other lessons, I think a signature is great. You can design that however you want. Beyond your logo, the typography or the font you use is a choice you have to make."  "If you're a personal brand, what's different from you and a business is that you are the brand and you need to be the face of it." "When you are having other people that work with you to edit your content (in terms of what you're writing and what you're saying,) what you want is some do's and don'ts." RESOURCES Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! - What Business to Start with John Lee Dumas - Personal Branding Masterclass with Chris Ducker - Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? - Click here to sign up for free tips each week directly to your inbox! And don't forget to leave a rating and review on iTunes. Talk soon!

This week, we're talking about keyword research for your brand if you're a consultant or a coach. How do you build your brand for your coaching business and for your consulting business? The first place that we're going to start is talking about keywords. Keywords are critical, especially for new coaches and consultants out there.  Keywords are critical for identifying your niche in the market, for identifying what you want to do to own your space, and to be found as a coach in your market. HIGHLIGHTS: - Understand the importance of correct keywords - Learn about unbranded vs branded keywords - Discover the best tools for keyword research QUOTES: "Keywords are critical for identifying your niche in the market." "People are trying to figure out and learn something within some specific category. It's not some kind of variety show you're going on or that you're creating." "You'll usually have some type of primary keyword, and then you'll have break-offs that have additional words with them." RESOURCES Free Guide: Convert 1 Hour into 1 Month of Content Finding Your Identity For Your Brand | Ep. 176 How To Introduce Your Personal Brand | Ep. 177 Making Offers as a Personal Brand | Ep. 178 How To Build Your Brand Voice and Image | Ep. 179 MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! - What Business to Start with John Lee Dumas - Personal Branding Masterclass with Chris Ducker - Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? - Click here to sign up for free tips each week directly to your inbox! And don't forget to leave a rating and review on iTunes. Talk soon!

This week we're talking about your brand positioning statement. How do you write one for your business? Why is this important?  Your brand positioning statement is your way to tell the world what it is about you, your brand, and your business that is different. What is special about your company? The reason your customers need to know why your business is special is that they need to know how to choose what's for them. HIGHLIGHTS: Learn why you need a brand positioning statement Discover how to showcase your differences Utilize the question template to create your statement QUOTES: "Your brand positioning statement is your way to tell the world what it is about you, your brand, and your business that is different." "For the coaches out there and the people who are building personal brand businesses, what's great is that the biggest differentiator in your company is you." "Think about what do you do well and what do other people do well. Why would you want to go with you versus someone else?"  RESOURCES Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Click here to sign up for free tips each week directly to your inbox! And don't forget to leave a rating and review on iTunes. Talk soon!

Today we're talking about how to find your podcast niche. Learn how to figure out what your podcast should be about, how to niche it down in a way that really makes your show stand out.  There are a lot of big questions out there, questions that can help you start to narrow in on what that perfect podcast topic could be for you. I have frameworks, some questions you can ask yourself to help you get there to really feel confident about the topic you pick. HIGHLIGHTS: Ask the questions that help you discover your niche  Find out how to draw your own line in the sand Discover exactly how to pick the topics for your show QUOTES: "There are a lot of big questions out there, questions that can help you start to narrow in on what that perfect podcast topic could be for you." "In your mind, come up with one real person in your life you know that you would be speaking to and that this show would be for." "Pick a category, stick to it. You can pepper in some other topics that you're interested in when you're in the content, but that's not how you brand your show."  "Your approach to teaching the topic, your approach to asking guests questions is all going to be related to why you started this show in the first place." MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Click here to sign up for free tips each week directly to your inbox! And don't forget to leave a rating and review on iTunes. Talk soon!

Today we're talking about how to make money with your podcast. Learn the top myths of podcast monetization as well as how to get started. All of this is a know-like-and-trust journey. None of this happens unless the people really know that you're there for them and that you are providing enough knowledge and support that they are benefiting from your system. HIGHLIGHTS: Learn about some myths about podcasting and money Discover ways you can actually make money Find out how to avoid difficulties with selling strategy  Uncover the power of the Value Ladder QUOTES: "The fastest way for any content creator and podcaster to make money is providing one-on-one time where you are serving your listeners in some way, using your zone of genius." "The goal here is that you map out the steps. A lot of people want to get somewhere, but they don't know the steps to get there." "Most of those products or programs or even events will pay you for referrals. They will pay you some kind of affiliate fees to send people, and you can get paid on a commission basis." MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Click here to sign up for free tips each week directly to your inbox! And don't forget to leave a rating and review on iTunes. Talk soon!

What's up everyone, we're talking about your personal branding journey this week, going from who you were to who you want to be next.  How do we get from who we used to be to where we want to go with our personal brand? We're going to answer a few questions today. I know that when I was getting into my journey as a personal brand, figuring out how I wanted to tell my story to the world, get my name out there, and build my reputation, it was definitely a journey.  HIGHLIGHTS: Learn how to integrate your past with your present Be inspired to create your new future Learn what steps to take to become the brand you want to be QUOTES: "Who you used to be is an integral part of your identity and who you plan to be." "I think to pick a niche, you have to look at who you are becoming." "You might need to get out there and develop some new skills or learn how to apply your old skills to your new role, your new identity." "What you don't want to do when you're becoming something is just to be a duplicate copy of someone else who you see as that future vision of what you want to be, a carbon copy of someone else." Listen to Episode 176 here! MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Click here to sign up for free tips each week directly to your inbox! And don't forget to leave a rating and review on iTunes. Talk soon!  

Today we're talking about logo designs for personal brands. What makes a great logo design for a personal brand? It may be different for a personal brand than for a corporate brand. It may be different for any business brand that is not centered around a person. What's different is being a personal brand means that your reputation and everything about your brand identity is connected to who you are, not to a faceless company. HIGHLIGHTS: Discover 3 best logos for personal brands Be inspired to design your own Learn what pitfalls to avoid when creating a signature QUOTES: "You want your logo to be easily identifiable and personal, and the key to all this is to keep it simple." "You can even type in icons for your industry. Google search and see what pops up and then create one based on what you've seen is more common so that you have a simple symbol." "What I like about all these is it is a simple way to create a logo without wasting a lot of your time. It is true to being a personal brand. It represents you like not many other things can. It gets the job done." MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Click here to sign up for free tips each week directly to your inbox! And don't forget to leave a rating and review on iTunes. Talk soon!   

Those that graduate with a degree and enter into the real world face a challenge and a choice. How do they make a living? How do they start paying back their student loans? How do they make a successful start down the road to financial freedom? In this episode of the podcast, I address that issue and whether you should get a job and work for someone else or create a job and work for yourself by starting a business. To give some insight on this choice, and some tips on how to prepare financially for starting your own business, I invited Myles Gage of Rapunzl Investments onto the show. In this episode you will learn: How to Determine If You Have the “Entrepreneurial Itch” How to Decide on What Business to Start How to Start a Business and Still Pay the Bills How to Prepare Financially for Starting a Business  

This week we're talking about the brand of you. What does that mean, and how can it work to your advantage? If I had to describe to people personal branding, the brand of you, and branding yourself, what does that mean? Why is that important?  If you are replaceable, you are a commodity. The key is how do you make yourself into something that people want that is irreplaceable?  That's when this idea of a brand came about for me. HIGHLIGHTS: Discover the 3 key reasons for becoming a personal brand Recognize why you need a reputation more than a resume Find out what it takes to succeed with branding QUOTES: "I thought to myself, well, what matters is reputation. A resume is great, but reputation is what matters. All I was was a resume. I had no reputation. That was a scary thought." "What is it that people find when people Google search you? How do you change those results, and how do you become more findable with what you want them to find?"  "When you start on the journey of creating the brand of you, you have to recognize that it is a journey." MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Click here to sign up for free tips each week directly to your inbox! And don't forget to leave a rating and review on iTunes. Talk soon!

This week we're talking about rebranding yourself. Where do you get started? What do you do? What are the things that are going to get you there?  For me, a rebrand doesn't just happen once. It consistently happens. I am consistently finding things that are new about myself and about how I help people that I now have to build into my brand.  HIGHLIGHTS: Be reassured that rebranding is a natural process Learn the 3 steps to successful rebranding Become inspired to be true to your authentic self QUOTES: "For me, a rebrand doesn't just happen once. It consistently happens. I am consistently finding things that are new about myself and about how I help people that I now have to build into my brand."  "If you really want to get to know yourself in terms of helping rebrand yourself, one of the first things that you get out there and have to do is speak your truth." "Having to actually get out there and describe to other people who we are and what we do in multiple environments helps us actually refine our own ideas and perceptions about who we are." "One of the best ways to get to know yourself is by actually getting out there and doing work with people." MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Click here to sign up for free tips each week directly to your inbox! And don't forget to leave a rating and review on iTunes. Talk soon!

This week we're talking about what to do before you start a personal brand. There are three things that I think you can start doing today that will prepare you down the road of getting this personal brand built. Before you start to position yourself in your business, in your area of expertise, and in your industry, before you start taking that plunge, there are three things you can start doing today that are less intimidating. Those three things are very simple. They are Listen, Speak, and Meet. HIGHLIGHTS: Discover how to find experts for inspiration Learn about the benefits of creating secret content Find out why you should be meeting people in person QUOTES: "Listen to the things that are interesting to you." "Become someone who is immersed in their category. Right now you're at the learning phase. You want to understand what is being said, what is being taught, and be a sponge for all that content." "I want you to be seeing how other people formulate perspectives, and then you can come up with how you agree or disagree with that and create your own." "Think of three things you want to say about that idea. Then start talking about that. Get your perspective out of your head." "The bonus of that is you being in person starts to grow your relationships with people who then could come onto your show and be part of the conversation." MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Click here to sign up for free tips each week directly to your inbox! And don't forget to leave a rating and review on iTunes. Talk soon!

This week we're talking about 5 templates to help you introduce yourself, both online and in person. The words you use to introduce yourself, your service, and your business to the world are important. That's what we're going to dive into.  I want to give you five templates that you can use today. Brainstorm these ahead of time and practice so that when you are on the spot, especially in person, you know what to say to people. HIGHLIGHTS: Discover my 5 perfect templates for introducing yourself Find out exactly how much detail you should give in each situation Figure out the best wording to present yourself to future clients Be confident knowing that you have the perfect way to introduce your brand QUOTES: "Sometimes you can be too brief and someone can't tell if you're for them because it's too vague, or you can be way too descriptive." "Start more simple because sometimes people are genuinely just not ready to hear your full story, especially if it's your first time meeting them." "Leaning into being an asker and someone who's curious about them and what they do is always going to be your best bet." "The truth is, you meet lots of different types of people. Sometimes different people are your customer and you would speak to them differently." MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Click here to sign up for free tips each week directly to your inbox! And don't forget to leave a rating and review on iTunes. Talk soon!

Today we're talking about how to build your brand voice and your brand image. Learn how to expand your attention to lots and lots of people.  This is the last part of the four stages of personal branding. This is how you go from zero to one hundred in terms of building your brand. I wanted to make sure you had a roadmap. You had somewhere to start from zero and knew what to do all the way through the end, or at least have a vision of that.  HIGHLIGHTS: Remember that building your brand is a journey Learn to illustrate your expertise Find out how everything leads back to pillar content Accelerate your brand by creating your own platform QUOTES: "Personal branding is not a one-and-done thing. It is actually a continual journey over time."  "What's beautiful is as you start to really get clarity around what you want your identity to be, then you have some acceleration that can happen towards your goals." "The way we think about this is when you're actually out there building blogs or building content, do you have something that demonstrates (in the deepest way possible) how to solve that problem?" "Having everything you create filter towards this one topic is helpful." MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Click here to sign up for free tips each week directly to your inbox! And don't forget to leave a rating and review on iTunes. Talk soon!

This week we're talking about making offers to help people. This is how to build your personal brand and the making offers phase.  This is when you go from being the friend or acquaintance of the client or the person you just met to the thought leader, the person who can help them. You're transitioning your positioning.    HIGHLIGHTS: Understand the difference between offers and selling Learn about what all you can offer Discover how to scale the attention for your message QUOTES: "Selling anything is a tricky subject. That's why we don't call it selling." "Once you understand what your most basic offer is and how you really want to help people, you can get into the design part of this." "As you make that offer, you are bringing them into your world because generally when you offer that free thing, they have to give you an email of some sort to receive it." MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Click here to sign up for free tips each week directly to your inbox! And don't forget to leave a rating and review on iTunes. Talk soon!   

This week we're talking about how to introduce your brand, your business, and yourself to other people. We are diving into the four stages of personal branding, how to go from zero to branded. This is stage number two. We're going to be focusing on that critical piece after you find your brand identity.   Whether it's in-person, online, one-on-one, and beyond, we're going to talk about that. We're framing everything under “your message” and “the attention you get for that message.” HIGHLIGHTS: Understand the importance of the words you use for yourself Learn how to avoid being sales-y Find out where best to introduce yourself QUOTES: "The words you use to explain who you are and what you do have an impact. They may make the difference between whether you get a client or don't get a client." "The importance of today's episode not only has to do with you being confident in how you explain what you do to others. It also has to do with the other people being able to understand what you do in a way that they'd want to take advantage of it." "When you're only worried about the sale, in-person it feels very sales-y and you don't get the trust along the way. What I want you to worry about is in your introduction and be able to build a very brief intro." "Networking is the best One-to-One way to build attention when you're getting started when you're in this space of introducing yourself and your personal brand to people." MORE ADVICE AND INTERVIEWS Brandsonbrands.com/convertkit If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!  

In this episode Brendan Hill talks with a special guest that has something a bit different to offer our SME marketers and businesses. Our guest is pro surfing legend, Mark Matthews.Mark has made a living achieving the unfathomable: crossing the intersection of danger and excitement. He knows all too well the crippling grasp of fear.While in Tasmania, fifteen feet in front of a cliff in cold, shark infested waters, Mark hit a reef and instantly blacked out. Terror engulfed every inch of his being. Neck braced and hospital-ridden, he didn't know if he could ever surf again. At that moment, Mark made a decision never to allow fear to overpower him again.With his presentation business ” Life Beyond Fear”  has him deconstructing, fine-tuning, and personalizing emotional resilience techniques to successfully strengthen one's mindset and sustain long term performance.These techniques have helped him win an unprecedented three consecutive Oakley Big Wave Awards and cement him as one of the best big waves surfers in the world.  In this episode you will learn: How Mark overcomes the fear of surfing 50-foot waves and how you can apply these techniques to areas of your businessHow to get out of your comfort zone to get the experience you need to create that new comfort zone where new opportunities lieHow to build a personal brandHow Mark became a world-class keynote speaker when he couldn't even speak in front of a room of people at the beginningAdvantages of keeping your pitches raw and unpolishedHow to make your business more authentic and attract customersWhy having a high level of authenticity in every aspect of your business increases your chances of successHow to improve your presentation skillsWhy you need to have a plan in place for all business scenariosThe powerful moment that changed Mark's mindset after being told by doctors that he'd never surf againThe importance of building your own audienceHow studying standup comedy can make you a better public speakerResources Mentioned:Mark's Instagram AccountRed Bull Cape Fear (see Mark @ 48 seconds)Pragmatic ThinkingUpworkLinkedIn HelperMasterclassQuotes: When you push yourself through that fear and anxiety, usually the experience, feeling, result or success on the other side feels like that Holy Grail. You get that intrinsic reward and the external rewards that make it feel like a Holy Grail - like life's worth living.Talk to your audience like you're talking to one person, like you're talking to a friend and carry that tone. Match it to how you would just speak to a close friend, because you speak to your closest friends with the most authenticity.When you build your own audience you become like a small marketing agency yourself.There will be people that enjoy watching you do what you do. That's my model. Just stick to what you like. It's too tiring trying to be someone that you're not.What Business would you build on Mars?"It would have to be indoor wave pools. And surfing sells itself. All you got to do is offer a few free surf lessons and when people experience that feeling, what else is there going to be to do on Mars than ride a few waves? It will sell itself."Get in touch with Mark:markmathews.comMark on InstagramMark on LinkedInTranscript:Brendan:Mark, welcome to the show.Mark:Thanks for having me, Brendan.Brendan:You have an amazing LinkedIn profile, that's where I first found out about you. Can you tell us more about big wave surfing?Mark:Big wave surfing, I mean, that's my life. It's been my life for the last 15 years. It was my avenue to build a career out of the sport of surfing, even though I wasn't quite good enough or talented enough to be a competitive or a world champion level surfer.Brendan: Right.Mark:It was just this different avenue that I found that I could manufacture myself a career out of the sport that I loved.Brendan:Wow. When did you come to the realization that you could follow your passion and make that your career?Mark:It happened when I was about 20, so I was working, actually, here in Sydney, down at Darling Harbor, making coffees and cocktails at night. Out of the blue, I got asked to go on a surf trip down to Tasmania to surf a new wave that had been getting talked about in the industry. It was being heralded as one of the biggest and scariest waves that another had ever seen.Brendan: Wow.Mark:And no one had really photographed it at that point in time. And no part of me wanted to go and surf it, because I'd never really surfed big waves and I was absolutely terrified when I got the call. And it was funny because I couldn't figure out why they were calling me because I was kind of a no one in the industry of surfing.Brendan: Right.Mark:I found out down the track they probably called about 30 or 40 other surfers before they got to my name at the bottom of the list. Everyone politely declined because the waves sounded so scary, but I didn't have the chance of saying no. If I had said no, I would never have got my career off the ground because at that point, I didn't have the major sponsorships. Anyway, I went down to Tasmania, one thing lead to another and I ended up surfing waves bigger than I'd ever surfed before in my life.Brendan: Wow.Mark:And the photos and footage of that trip went around the world and I got my first surfing sponsorships and then that basically gave me the blueprint of what I needed to do to make a career, it was travel around the world, chase down the biggest waves I could find, surf them, create content, let that content get in the media and based on the media value, I'd get the sponsorship dollars.Brendan:Wow. So how big are these waves that we're talking about?Mark:Down in Tasmania, that first time, it was in the 15 to 20 foot range, but the way the waves break down there is what makes them so spectacular and dangerous. So super deep water waves breaking on a really shallow rock ledge, which magnifies the power and the spectacular nature of the waves. To me, way more dangerous than say, if I go and surf waves in excess of 50 feet, but break in deep water, while they look and are a whole lot bigger, it's nowhere near as dangerous or spectacular.Brendan:So in terms of taking that first step, I know that one of your mantras is life beyond fear, the other side of fear. So taking that first step. A good example, I just finished watching Indiana Jones and the Last Crusade on Netflix and when he's walking over that invisible gap to get the Holy Grail-Mark:I know the one.Brendan:Yeah, it's that first step. And I can imagine these massive waves passing by and 15, 20 feet, I mean, up to 50 feet, as you say. Can you tell us more about that first step and how to overcome fear? Because I mean, it has parallels in business as well. That first step is always the hardest.Mark:100%. And that's the interesting thing, because as scary as big wave surfing is, and the thought or the reality of maybe drowning, for me, I find public speaking and keynoting that I do now more stressful. I get more anxiety from it, it wears me down more than big wave surfing ever did.Brendan: Wow.Mark:So that's where the corelation is between what action sports people do and what business people do because fear is fear. It doesn't matter whether it's a fear of physical danger or harm or a fear of failure or not being good enough or making mistakes. The way your body reacts is exactly the same. So across the board, I think that's where the relationship is. And then like you said, the Indiana Jones reference is perfect.It's like the steps across the invisible bridge to the Holy Grail, in my head, it's so terrifying to get out of your comfort zone to get the experience you need to create that new comfort zone where the opportunities are, whether in business or in the sport of surfing. But when you do that and you push yourself through that fear and anxiety, usually the experience or the feeling or the result or the success on the other side feels like that Holy Grail. You get that intrinsic reward and the external rewards that make it feel like a Holy Grail, like life's worth living when you push yourself like that.Brendan:Yeah. It's interesting that you say that you get more anxiety now about public speaking than big wave surfing, validating what Jerry Seinfeld always says, "Public speaking is the number one human fear, followed by death at number two." Big wave surfing, I can imagine, wouldn't be far behind these monster swells.Mark:Yeah, I think Jerry is definitely right. For an introvert, anyway, I'm highly introverted, so public speaking is the scariest thing in life for me.Brendan:So what made you jump into public speaking after your career in big wave surfing?Mark:I had a sponsor who sponsored me from when I was in my early twenties, his best friend was in the world of corporate training and had a background climbing mountains and brought that to the business world and then he had said to me, years ago, in my early twenties, that this is the career path that you should look to take while you're still big wave surfing, so that you can build it then and then be able to carry it on down the track when I'm 50, when I can't surf big waves anymore. 60, maybe. I'm pushing for 60.Mark:And at the time, I was like, "There's no way I'm ever doing that" because for me, I couldn't even stand in front of a classroom when I was a kid and read from a book, I would stutter so bad, I'd have so much anxiety, so it took a lot for me to be able to do it. Spent untold amounts of money doing every speaking course under the sun.But eventually, it was exactly like learning to surf big waves, the exposure and the experience just builds up and then you build that new skill set so that it doesn't matter who you stand in front of, who I'm standing in front now, I've got the tools and the skills to dig into my bag and perform on stage and I don't have to feel too anxious about it now but originally, it was tough.Brendan:Yeah. Do you remember your first big keynote speech?Mark:I do. I was in Hawaii and it was for an insurance company and I got offered the talk two weeks before the event and I didn't have a keynote at all.Brendan: Wow.Mark:So I wrote the keynote in the two weeks before. The only person I said it in front of was my mom.Brendan: Wow.Mark:And I did the keynote in front of her and she actually features in the keynote because she's one of my big motivators in life to be successful. And she had a tear in her eye when I told her and that was kind of enough, I was like, "Okay. We'll see how it goes." And if I look back on the delivery of the keynote that I gave, the delivery was very average, but the bed of the keynote has almost stayed exactly the same. That's what I deliver today. And the feedback that I got from the audience was amazing, off that first keynote.Brendan:Right.Mark:I had the bosses say, "This is what you've got to do in life." And they just enjoyed, I think, the fact that I was so raw and real on stage because I had no other choice but to be that way. And it wasn't really too polished.Brendan: Right.Mark:And I've always taken that as I've gone on in keynote speaking, never to become that over-polished speaker that's talking to a track, because I think for the audience, you have to remember that they're seeing you for the first time, they want it to be real. Even though I'm telling the same thing that I've told a thousand times, it needs to feel real in that moment and the connection has to be real with the audience for them to even remotely take in what you're going to say.Brendan:Yeah. It's a interesting point that you touch on there, authenticity. So I guess that's part of your brand, being really authentic and not being too polished. I mean, when we go on social media feeds, like on Instagram, everyone is looking very polished. How can businesses become more authentic and tell their real story and start to, like yourself, really resonate with their audience?Mark:Ah, man, I think it takes courage to do that and it's tricky for businesses. When you have all these insurance factors and regulators and all this stuff hanging over the top of you and then investors, and depending on what size business you're running, to really let people know authentically what's happening within the business, where you're planning to go and all that, it takes courage, but I find that if you looked into some case studies on it, it is worth while to do.And especially small businesses and small business owners needing the motivation to do what they're going to have to do to be successful in small business, which is such a small amount of people pull that off, the authenticity level has to be there where you have to really love what you're doing and believe in it and there has to be deep meaning in what you're doing for you to go that extra level to the extent that you need to to be successful.So this authenticity on both aspects is how you run your business internally, but then how you speak to your customers, I think, both of them take some courage, but worth while.Brendan:And in terms of speaking to customers, you touched on presentation skills. Obviously very important in every day business. People are presenting on the phone, presenting in their content marketing, for example. What sort of tips can you give early stage businesseslistening on at home? Obviously, you had to learn from the ground up with your presentation skills for your keynotes. You did a lot of courses. People just starting now or wanting to improve their presentation skills, where do they start?Mark:I think the best tip that I got as far as tone, when you talk to someone, is that talk to your audience like you're talking to one person, like you're talking to a friend and carry that tone. And you've got to practice it and then watch yourself on video and see if you're carrying that tone because it's really hard to do initially, because when the camera's in front of you or the audience is in front of you, naturally, the anxiety shifts you into a different tone with the way you're speaking to people. But I think if you go back and watch what you look like and then try and match it to how you would just speak to a close friend, because you speak to your closest friends with the most authenticity, you know?Brendan: True. Yeah.Mark:And then if you can keep that tone, I think that helps a lot. And then by far, the most important thing is to be prepared. Unbelievably prepared. Nothing beats the fear of public speaking like preparation. You've going to have, for me, it's the same as surfing. So when I go and surf big waves, I'm ready for every worse case scenario that could possibly happen. I have a really detailed plan put in place.For example, if I blacked out under water and I had to be resuscitated, they had to restart my heart and then I had to call for a helicopter, we have the whole plan in place. So it takes some of that fear and that apprehension that you get in your mind in the lead up to scary moments away because I'm prepared for it. So the same way, if I'm going to do a keynote this afternoon, for WordPress, actually, here in Sydney, everything that could go wrong, I know exactly what to do.The whole power can shut off and I have to do my presentation without any photos or footage or anything like that, but I'm ready to do that.Brendan: Amazing.Mark:Or if my mind goes blank, which it does in front of an audience, if something happens, I've got a line and a story where I can go straight into at any point in my presentations.Brendan:It's a good idea. Yeah.Mark:Yeah. And then give myself the time to get back on track, so overly prepared is the key todealing with that kind of fear.Brendan:And speaking of scary moments, what was the scariest moments in your big wave surfing career?Mark:I've had a recent one where I dislocated my knee surfing down the South Coast of Sydney, five hours South of here. I hit the reef on about a 10 foot wave and completely dislocated my knee, tore every ligament and tendon.Brendan: Wow.Mark:Tore the major artery that runs through my leg. Major nerves. The pain that I experienced when I did that, I knew that something really bad had happened. And then to wake up the following morning in hospital after emergency surgery, and I was basically told that I was going to have a disability where I can't move my foot, I can't lift my foot anymore for the rest of my life.Brendan: Wow.Mark:So it was the doctors telling me, "Your surfing career is over."Brendan: Right.Mark:So that, by far, was the scariest, hearing that news was the scariest thing that I've been through within surfing. But managed to prove them wrong and I'm getting my surfing career back on track. It's taken me about two and a half years, but it's getting there.Brendan:Wow. So can you talk us through that mindset from being told you'll never surf again to rebuilding your career?Mark:I have to admit, the first six weeks to two months when I was stuck in hospital in the big metal frame brace, with my big wounds from the surgery on my leg and I couldn't get out of bed at all in the worst pain I've felt, nerve pain, by far, I've had almost every other injury youcan do, broken bones and stuff, but nothing compares to nerve pain. And yeah, in that two months I got really depressed. Not on the level of depression like suicidal depression, that's something completely different, but depressed in that I didn't want to see anyone. I'd given up hope of surfing again.Brendan: Wow.Mark:I wasn't sleeping because of the pain or they'd give me ridiculous amounts of medication to try and combat the pain, so it was that. All these things just lead to me being so unbelievably unhealthy, physically and mentally. It's interesting because it wasn't until, I'd like to say I just snapped myself out of it, but I didn't.It wasn't until I actually met a young guy in hospital who reached out to me on social media. And he said, "I've been following your career since I was young. Big fan. I'd love to come up and meet you and get a photo." Because he read that I was in Canberra Hospital and he was actually in there. And I didn't want to see anyone, so I didn't even reply. It was my wife who saw the message and wrote back to him and said, "Yeah, no worries, come up and get a photo."Mark:So this kid comes up probably three hours after I'd seen the message. He gets wheeled into my bedroom by his brother, he's a complete quadriplegic and had broken his neck about six months before I hurt myself and the moment that I shook Jason, his name was, hand, and I don't know if you've shook someone's hand who's a quadriplegic, it's confronting. They can't control their arm, anything. And he stuck out his arm with a big grin on his face. And the moment that I shook his hand, it was the craziest shift that I've ever had experienced in my life where my perspective or mindset about what I was dealing with did a complete 180.Mark:So I went from being really angry, full of self-pity for what had happened to me, blaming other people, the victim of this wipeout and this injury and just done with it to just feeling like the luckiest person on Earth because if I'd had hit that reef any other part of my body, I could have so easily been dealing with what he was dealing with. And his injury's a million times worse than mine and he's dealing with it that much better. So I was overcome with gratitude, feeling lucky. And from that moment onwards, it was like that feeling of feeling lucky about my situation was the catalyst to get me back on track. Everything fed on from there.Brendan: Wow.Mark:And now, two years later, after all the rehab, I've figured out how to surf good enough withthe disability that I can get back out into big waves. But I think meeting him and that shift in mindset was the saving grace for me in dealing with that.Brendan:That's an amazing story. So tell us about the first time after this accident that you got back on the surf board.Mark:I surfed a couple of times, probably a year down the track, but I would barely call it surfing, compared to what I've been doing. It was on a longboard, I could only just stand up. I could barely turn the board and at that moment, I was like, "It's nice to be surfing again, but this is ... It's nice to be out in the ocean and the water, but it's not really surfing for me."It took about another eight months after that to where I rode a wave and got my first barrel, say inside the barrel and caught a wave. Not a big wave, just sort of eight foot wave on the Gold Coast and that moment was just a game changer for me. All the hard work paid off because I could surf good enough just to do that, to get barrelled. It wasn't big waves and get my career on track, but that was enough.I was like, "If this is it, then that's fine." But then, my surfing ability just kept getting better and better after that, just up until about six weeks ago, I got to compete in the Red Bull Cap Fear event, a big wave surfing event down in Tasmania at that first wave that went to and I got my first big barrel there and that was the icing on the cake. That's two and a half years of rehab. Yeah, it was a good journey.Brendan:Yeah, amazing journey. And can you speak more on your mom being a major point of motivation in your life?Mark:Yeah. She's just on two different levels, but she's always been the type of person who has that internal reflection and thinks about who she is, what she's like and how she can be better, and she's always had that. She eventually does a lot of meditation and has lived in ashrams around the world and became a yoga teacher, so I think that rubbed off on me.How valuable it is to know yourself. Figure out who you are and try and work on your flaws and be better. So I think that rubbed off on me a lot. And then the other part is that I've just always wanted to, down the track, when she retires, support her, be able to buy her a house one day. It's the image that I always use in my head.Before I'm about to do something scary or when I got to get up early and go to training or when I've got to say no to eating that shit food and eat this boring food. All those things, I've just got this clear picture in my head of the day I get to buy her a house and I can see the excitement and that big smile on her face in those moments. So it's those two parts that she's only inspiring to me.Brendan:Yeah, amazing. So focusing on your business, now. Your brand that you've built for yourself and you mentioned that you went around the world chasing content. So talk us through, Iguess, your content strategy. You got the footage of you surfing the big waves. What did you do next?Mark:Yeah. It was interesting because from the start of my career, it went through the whole digital media revolution.Brendan: Oh, really?Mark:The first surf trip we did was on film, with cameras and photos. And then it was just going out into mainstream newspapers and stuff. And then we just tracked through the whole evolution of digital media in that time. So it's like having one of the first blogs in surfing that people could follow.Brendan: Wow.Mark:Because in my head, I had to make up for a lack of talent as a surfer by having the business smarts and how I could get the exposure and then that would make me as valuable as the other more talented surfers out there. That was what I always had, I was always looking for different things of how I could do that.And the digital media revolution was the game changer because then it wasn't up to the print media and surf magazines who had a stranglehold on the industry on who was successful. When you build your own audience and then you could show them and you've got your own audience, you become like a small marketing agency yourself.Brendan: Yeah.Mark:So by having that business smart, I controlled my destiny a little bit more. And yeah, I think it made that career, I could extend it longer also as well. So yeah, there are so many nuance things within that, how you do it, but it's the same core principle. Just show people what I love about what I do. Show them that and there's that many people out there on social media in the digital world.There will be people that enjoy watching you do what you do. That's what's my model. Just stick to what you like. It's too tiring trying to be someone that you're not. I could have gone down that path and you try and do the things that people like or that the big celebrities are doing, but to me, that seemed exhausting. It's just like, just show what you love about surfing and then see if people like it.Brendan:Yeah. It comes back to your point about talking to your best friends when you're doing your keynote.Mark: Yeah.Brendan:Focusing on that one person.Mark:Exactly. Yeah and then it keeps you authentic in a way.Brendan:And what channels are you using at the moment? Have you gone head first into video content as well? I imagine a lot of GoPro footage and ...Mark: Yeah.Brendan:Is live streaming possible in big wave surfing?Mark:It is. GoPro is a major sponsor of mine. I've always worked with them and that was just about me wanting to use the best cameras for what we did in action sports. I was always so interested in how can I make my audience get as close to this experience as possible as what I get inside the barrelling part of the wave. If you can help them try and experience that. The tiny point of view camera is where you can give that field and then the GoPro Fusion that shoots the 360 and virtual reality type content, they're awesome tools to be able to do that.And then on the live streaming front, when the technology became where it became possible to be able to set up these high production live feeds at the drop of a hat, because the difference in surfing as a sport, in big wave surfing as a sport, compared to say, live streaming a football game is what we do is all weather dependent. So I teamed up with Red Bull in that regard to create Red Bull Cape Fear, a big wave surf event.Brendan: Right.Mark:And it's the only company that, again, has set aside that kind of financial amount on the possibility that we may get big enough waves that year to run an event. I couldn't find, there was no other company out there that would just go, "Yeah, here's this much money" eventhough the event might not happen. You might only have a 50/50 chance of it happening. Yeah, so now we're able to do that in remote locations, so we could do that down in Tasmania, which is in the middle of nowhere where this wave breaks.Brendan: Wow.Mark:And we streamed it live to, I think, the numbers ended up being about 1.5 million people across a live feed and the first replay because it happens just when it happens, so people aren't prepared for it.Brendan: Right.Mark:We give them a 24 hour window.Brendan: Okay.Mark:Because that's when we got to take that the event's going to happen and then we send the production crews in, so yeah, that's been an interesting experience. I think that's been the latest frontier in regard to that digital media revolution and the way to bring surfing and big wave surfing to people.Brendan:Yeah, that's an amazing strategy. And what's next? What problems are you working on now in your business?Mark:For me, because I've been injured for the last couple of years, my main focus is keynote speaking in the corporate training world and establishing myself within there and really researching what companies and their employees and everyone needs to manage that hectic paced life of that corporate world. Because there's that sort of disconnect where companies want so much out of their employees.They want them to work ridiculous hours and the employees are getting burned out because of that but the world's so competitive that if you don't put up with that burnout, you'll lose your job because someone else will put their hand up and try and take it on. And so it's how can I equip those employees to still do the workload or the hours but not be as drained or affected by it? So it's how can you take on that and not have it rule their life where it destroys their relationships and their personal life? And I think that's, at the moment, within the corporate world, the Holy Grail of figuringthat complex web of its meaning for the employees to want to take on all the stress, they have to find that meaning and the company has to align with them to be able to do that. And then the physical aspect of being able to cope with the crazy work hours, so there's that physical element, whether it's diet, exercise, sleep, those parts.Mark:And then the relationship aspect of their work relationships and their personal relationships because that emotional side and that relationship side is the other big part of taxing you as a human. So it's a complex web, but I love it. For me, human performance on any level is amazing.I originally loved the freak performers who were the world champions at a given sport and how they did what they did, but the more you dive into that, it's like, usually once they're best of the best at something, they're freakishly genetically talented, which isn't that interesting to me.And then if they're not really good at one thing and really good at something completely different, then it's like the tools they're using to be good at one thing might not be transferrable to anyone else.Brendan: Right.Mark:Yeah. But when you see people that can go and be the highest level in one aspect of life and another aspect of life and another aspect of life, it's like whatever's working there is then transferrable. And that's what I've tried to find with surfing.I can conquer fear in the world of surfing, but do those same techniques and rules apply to public speaking or to developing business or to just all these other aspects of life? So I've just been testing them and I'm slowly coming up and still tweaking different programs and workshops for corporate.I deliver a keynote which is more on the inspirational side and then a more detailed workshop, where if I can get anywhere from three to six hours with an audience, then you can deep dive into it and make more lasting changes with people than a keynote can.Brendan:Yeah. And how do you find these companies to do the workshops, are they through their keynotes?Mark:Yes. There's lots of work out there for keynote speakers, if you're a half decent keynote speaker, the companies are coming knocking at your door.Brendan: Wow.Mark:And that's been the case, but because it's such a short amount of time, the companies don't mind giving you that little bit of time with the audience, because it's not as big an investment for them. Because the money that they pay you is not the expense, it's the investment of having a hundred employees sit there listening to you and they're not doing whatever other work they're supposed to be doing.So to then ask for three hours or six hours or a multi-tiered program over a year, where you make a radical culture change in a company, that's a big investment, money-wise and time-wise for them. So yeah, you've got to give to get, so it's like, "Here, we'll do it for you like this for a lesser amount and you'll see the results." And then now I've got the testimonials from certain companies, then the other companies can come aboard because they can believe what you're doing.Brendan:Yeah. And can you tell us any stories of the changes in culture and the results that you've seen in some of these companies?Mark:Yeah. To me, the interesting ones or the radical ones are usually the stress reduction ones, that's huge, and where you dive into stress programs. But then, if that's the main set of programs that you're doing, but then the offshoot of managing stress and creating resilience is say, a workshop around how to have tough conversations in an organization.Because that, to me, is probably one of the main relationship emotional factors that drain people in companies because there's animosity being carried around by employees because they're not speaking up and they can't have a tough conversation with their boss or with their peers without rubbing people the wrong way. And then they just live in this world of constant stress and social pressure.Brendan:Yeah, the conflict avoidance.Mark:Yeah. So we built, a company called Pragmatic Thinking, that I work closely with, they've got the best tough conversation program or workshop that I've seen. I can do a keynote, have all this stress reduction stuff and bring them and we'll do a tough conversations piece there.Brendan: Great.Mark:And then you see radical shifts because just that small number of skills, if you can criticize someone without tearing their whole ego apart, there's an amazing ride along effect from that because you can then give criticism without destroying someone. And then that just plays out. And once a whole number of people in your team can do that, the culture change in a year's time and the progression as far as the way the team works shifts hugely.Brendan:Yeah. That's amazing. So speaking of tools now, I like to ask all the guests that come on what marketing tools they use for their business. So what's been the best investment that you've made tool-wise?Mark: Marketing-wise?Brendan:Yeah, marketing-wise.Mark:Outsourcing with Upwork, for me, having a really small business, is amazing. The talent of people out there around the world that you can access at the drop of a hat is phenomenal. So probably that, as an outsourcing tool. I probably shouldn't say this, but I had a LinkedIn helper tool that was phenomenal.Brendan: Oh, yeah.Mark:But I think it might have just got shut down recently, so I have to go back to the old way of running LinkedIn. But yeah, any of those tools that can automate things that you do but automate them in a way that it doesn't seem like things are being automated, then it's super valuable.Brendan:Yeah. And are you a big reader, Mark?Mark:More listen. I like podcasts. I do like to read, but I just recently did an IQ test and my language comprehension skills are so low. It's ridiculous. So reading for me is time consuming whereas I love to listen to different podcasts and especially when you can get two experts debating on something, I find that the most valuable way to learn.Brendan:So more of the longform podcasts?Mark:Definitely longform podcasts or lecture series. A lot of universities and professors out there put their lecture courses online, like on YouTube, so you can access almost anything these days.Brendan: Yeah.Mark:And there's amazing learning platforms, like MasterClass and a whole bunch of other ones. To read is amazing if you're a good reader because it's really good for your imagination as well, but to just be able to have the highest end quality YouTube learning video or MasterClass platform or whatever like that that can just teach you through five different mediums at once, for me, that's way more beneficial. Yeah.Brendan:Yeah, I was on MasterClass yesterday, actually, some amazing courses.Mark:Amazing stuff, yeah. I think I did one of the value ones. I did Steve Martin's comedy one.Brendan: Oh, wow.Mark:Just for public speaking. And when you see the way they break apart jokes in telling jokes, you can then learn to refine the way you would deliver a keynote because the emphasis on how much ... I heard Jerry Seinfeld say this too. He can spend a week on one line.Brendan: Yeah.Mark:Writing and re-writing one line and pausing in different places and it can make or break a joke. So as a keynote speaker, if you can dive into that level of detail on what you deliver, it's interesting. But you just got to be bothered to give it the time.Brendan:Yeah. And I know Seinfeld has another statistic, I think it's one week for every one minute of content.Mark:Oh, that's perfect. Perfect.Brendan:How long does it take you to do one minute of one of your keynote presentations, preparation-wise?Mark:It would depend, it would be in that realm, but I find, for me, the preparation and learning is every time I deliver a keynote, then watching it and then re-structuring some part of it. Yeah, it would be in that realm, I reckon. Probably less. I think comedians, it's so much harder than, I think, any other form of entertainment.Brendan:Well, you have to get a laugh every 15 secs, I think it is.Mark:Yeah. I think that's the hardest version of entertainment there is. They're re-working a minute, compared to what I do with keynote because I can tell a story and there's five or 10 minutes of content and I don't have to spend that much time to get that story, I bet it does make a difference when you get some detail in there and do some work on the delivery.Brendan:And what about online education, is that an area that you've looked at for your workshops, for example?Mark:Yeah. I've built, just recently, for a client, a big software company, a video learning series.Brendan: Right.Mark:The feedback from that's been awesome. Yeah, it was a big investment, so it was just because the client specifically wanted it that I ended up going down that track. I was thinking more in a future plan of what I'm doing, I would do that, but I just ended up doing it because the client wanted it. And they really liked it. And it's matching a simple lesson that works across the board, whether it's in the corporate world or what I do as a surfer to a surf story.Brendan: Right.Mark:So it's just an entertaining way for them to see the same lesson that they're going to see on any other learning platform or internally, they see it all the time, but when you can match a surf story to it and what's going on in the business ecosystem of professional surfing, it just anchors the message a little more. It's a good way to bring a different world to it and then for me, I know it's working with a client is when the staff start using surf examples for what they're doing. It's like, "Ah, this is just like when Mark decided to chase a virtual realityopportunity over going to chase a new market production in China for a new sponsor." It's like these scenarios, so if they're talking in that way, I'm like, "Yes, that's working."Brendan:So Mark, wanted to thank you so much for coming on. Wide ranging conversation. So many inspiring stories and tactics as well.Mark: Thanks.Brendan:But before we go, we like to ask our guests two abstract questions. So are you ready for abstract part of the show?Mark:Yeah, my dumb brain is trying to figure out what abstract means. That's my language problem in the IQ world. But yeah, fire away.Brendan:So the first question, if you could have a billboard, it can be anywhere in the world, what would it say and where would you put it?Mark:What would it say? Oh, man, I had this quote I read on the plane this morning. It's something like, is high performance is more like a cobweb than it is an organizational chart? It's something like that.Brendan: Yeah.Mark:Yeah. And it's just like that complex adaptive systems theory where everything affects everything. And it's the same way companies run, it's the same way your physiology in your body runs, but it's more so intertwined that if you leave out one aspect of performance, then all the others suffer. But if you take an entire system's approach to fixing performance, regardless of what it is, then you get crazy results.Brendan:Yeah, it's awesome.Mark:So it's cobweb versus, I think it was organizational chart or something like that. It'd be a long-winded billboard, that one.Brendan:Yeah. And the final question, you are on the first flight to Mars, with Elon Musk and the first settlers aboard the SpaceX starship Rocket. So what business do you start when you land on Mars and how do you promote it to the new Martians?Mark:It would have to be indoor wave pools, I think.Brendan:The first time I ask-Mark:And surfing sells itself. All you got to do is offer a few free surf lessons and when people experience that feeling, what else is there going to be to do on Mars than ride a few waves? So it will sell itself.Brendan:Definitely. So Mark, once again, really appreciate your time today and the value you've dropped to the audience. Is there anything you'd like to say before we wrap up and how can people get in touch?Mark:Thanks for having me first and thanks to the listeners for listening. If anyone wants to get in contact with me, my website is www.markmathews.com. And Mathews with one T.Brendan: OneT.Mark:Yeah, or on LinkedIn or social media, it's @markmathewssurf, so feel free to reach out and I'd love to work with your company and figure out this whole complex cobweb of performance, stress, energy, all of that stuff.Brendan:Yeah, amazing. We'll put all the links and resources Mark has mentioned in the show notes. And Mark, thanks for such a fantastic conversation. And I'll also put up some of your big wave surfing photos in the show notes because they're absolutely mind-blowing and hard to describe on air.Mark:Yeah. I think when people look at that, they'll be like, "No, we're not listening to this crazy person."Brendan:No, it's an awesome mission that you're out on changing many people's lives. So yeah, I want to thank you for that and thank you for coming in today.Mark:Awesome. Thanks for having me. 

This week we're talking about the four stages of personal branding, and today we're specifically talking about finding your identity. This will be part 1 of 4. We are diving into the stages of personal branding, how to get from zero to a hundred in four simple steps.  With each of these, we'll be talking about how you build your message, the things you say at each of these stages for in-person and offline interactions, and how you get attention for your personal brand and your business at each stage. HIGHLIGHTS: Find out the exact first step for your personal brand journey Learn about the importance of identity and long term goals Understand the different levels of messaging Discover the 2 things you need to create first QUOTES: "If you do not know who you are, who you serve, why you serve them, and what the value of that is, then you don't have anything to sell." "What is your mission, understanding what you want to accomplish long-term not just short-term? Understanding what your long-term goals are versus short-term is important."  "When someone finally is suddenly curious about the thing you told them about, they need to go somewhere to learn more and your website is going to be step one." "What I would recommend is that you invest in a simple email marketing system." MORE ADVICE AND INTERVIEWS Brandsonbrands.com/convertkit If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

Brian Fanzo of iSocialFanz is a social media marketing expert, keynote speaker, evangelist for technology, and podcast host who travels across the United States, urging people to get out there, embrace social media, and show the world what they have to offer. He's also the host of the FOMOFanz Podcast and co-host of the Just Try This podcast with Amy Landino. In this episode, Brian reveals what opened his eyes to video's potential, explains why he stresses authenticity in every avenue of your work. HIGHLIGHTS: Why "Press the damn button" became Brian's rallying cry for his brand and how it reflects his skepticism toward perfectionism. How live streaming pushed Brian to embrace the medium of video for his work. Why you need to get over your fear of putting out an unpolished rough draft of your work as quickly as possible. The short- and long-term importance of authenticity in every possible interaction and presentation you're a part of. Brian's advice for listeners who are committed to a niche, and also why you shouldn't be afraid to keep your options open. Why Brian doesn't think social media is the real cause of many ills in modern society.  Quotes: "I like connecting great people with great people to do great things." "I believe every person has a story to tell." "We have to stop thinking as a marketer and start thinking as a storyteller." "I can't say that I was passionate about every job that I've ever had, but I found a way to be passionate about the work I was doing." "If you aren't real with who you are at your core, I truly don't believe building a community is possible." "If we want the world to be more empathetic, we have to do it ourselves." Mentions: Fiverr Guest Links:iSocialFanz - https://www.isocialfanz.com/ FOMOFanz Podcast - https://www.isocialfanz.com/fomofanz/ Just Try This Podcast - https://anchor.fm/just-try-this MORE ADVICE AND INTERVIEWS If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!  

Kelly Roach is a professional coach known throughout the industry as “The Business Catalyst.” Previously a Fortune 500 sales expert, she helps business owners change the game in their respective fields and generate breakthroughs of over a million dollars. In addition to her coaching work, she hosts the Unstoppable Entrepreneur Show podcast where she and other marketing experts tell you how you can leave a lasting impression in digital media. In this episode, Kelly discusses the unique arc her career has taken, explains why you need to figure out which of your tasks are productive, and impresses the importance of service in establishing a positive brand reputation. HIGHLIGHTS: How Kelly went from Fortune 500 to business coaching, and why business owners should consider seeking out her services. Kelly's advice for those looking to make a significant shift in their career and overcoming the fear that holds them back. The difference between productive and non-productive tasks and understanding the “80/20 rule” that will get you ahead. What business owners need to understand about using social media effectively. Kelly's path from football cheerleading to Fortune 500 sales management, and why she thinks having a corporate background can be very important for entrepreneurs. The reason Kelly believes it is absolutely imperative to take total responsibility for your life if you hope to achieve your goals. Why consistent service was essential to Kelly building her brand and reputation as a coach. How to successfully scale up your business by building and curating a healthy community around it. QUOTES: “If you're stuck at a certain plateau in your business for any period of time, there's something you're not seeing.” “I never had anything handed to me and I think that's the best thing that ever happened to me.” “You were given the dreams that you were given because you were intended to achieve them.” Guest Links:Kelly's homepage - https://kellyroachcoaching.com/ The Unstoppable Entrepreneur Show podcast - https://kellyroachcoaching.com/unstoppablesuccessradio/ The Tribe of Unstoppables Facebook group - https://www.facebook.com/groups/2080754075505322/ MORE ADVICE AND INTERVIEWS If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

Today we're talking with Vikas and Darryl Addington, the Director of Product Marketing at Five9, and he shares with us some of his own secrets about Artificial Intelligence in the Contact Center. One thing you will have to do if you're considering using AI for your company is moving towards the cloud, which is where all the data is. There are plenty of benefits to switching over to AI, such as customers being able to get assistance much faster than if they would have to wait for a human being to be available. The problem is it's often too expensive for smaller businesses, so we discuss ways people can overcome the issue of cost and integrate AI into their own company. Why people should care about AI 5:12Are there certain things you need in place to use AI? 6:46Where people are seeing the benefits in machine learning and AI 12:21Agent assist capabilities 19:21Can AI suggest solutions? 22:05Where to start 27:39 “What [Business] can invest in though is technology using this idea of machine learning, which we can talk a little bit about, they can invest in that to solve the types of problems that they're suffering from today, which there's lots of them, especially if you look in the contact center. Tons of room for improvement in customer experience, as we all know, and tons of room for improvement in terms of operations and improving efficiency, and things like that.” 6:02https://www.linkedin.com/in/darryl-addington-8055642/

Learn how you can show up online by taking live videos and repurposing them into a million pieces of content that actually lead to real conversions. Today's guest is Molly Mahoney, also known as The Prepared Performer. Today we're talking about how to use live video in your business, and then how to take that live video content and turn it into a content marketing engine. We talk about the tools that you should use and systems for how to do that. These are things that no one explains or talks about. HIGHLIGHTS: Learn how to repurpose and recycle your previously published content What kind of attitude you should have toward video content and how to feel natural when recording them Discover various pages and tools for repurposing your videos Who is in Molly's team and their work roles How to announce a video, reach people and repurpose it QUOTES: "One video can turn into fifteen different types of content." "People will say, 'Ugh, I'm going to do a video every week.' And I say, yes! Now you're building this library that lasts forever because live videos on Facebook don't expire." "Whether you're a solo or you have a team, you can't wait to create those systems. Since we had those systems, we're able to pass them off to different team members easily as we grow." "A couple of weeks ago I took my own advice and just did what made me happy. And if they work, they work. If not, at least I'm creating content." Guest Links: Molly's website: www.thepreparedperformer.com Molly's "Map to Millions Starter Kit": molly.live/brandon Facebook Page: The Prepared Performer MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

XayLi Barclay is a visual content creation coach who specializes in helping entrepreneurs effectively stand out and make a genuine impact in the digital space. She's the founder of the Start, Shoot, Grow Video Academy, teaching you how to create a visually engaging online presence through video content. In this episode, XayLi discusses what it takes to make videos from start to finish. We also chat about making a genuine impact in the digital space, and how to develop a personal brand. HIGHLIGHTS: How XayLi got into creating video for the first time by sharing beauty and hair advice and solutions. Why she started teaching courses about creating video content. What the value is of creating video content. How to use live video to nurture your audience. What got XayLi started on teaching course creation. Some core lessons on getting started with creating video content. QUOTES: "I just didn't want to leave my baseline in the hands of someone else." "If you create video in your business, you create trust in your business so much faster... and you get a much more loyal audience that is committed to you." "Your personal brand is a journey. It's whatever you are going through and how you are reaching back and pulling people forward." "I want to help more people. That kept me going." Guest Links: For XayLi's video lessons - www.startshootgrow.com For XayLi's content - www.xaylibarclay.com For XayLi's free course - www.camfidence.com CONNECT WITH BRANDON BrandsonBrands.com/coach Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

This week we are diving deep on how to develop a personal branding mindset. Find the motivation you need to get moving on that big dream.  HIGHLIGHTS: Find motivation to take action Learn to re-order the steps to success Embrace momentum in your business QUOTES: "There are times where action, having a push to make a decision, and moving in a direction are going to be the best course for an individual." "It was really getting my thoughts out of my head and onto a podcast, onto a blog, or onto a video that helped me start to really understand what my perspectives were, what the things were that I like to talk about, coach, and mentor on." CONNECT WITH BRANDON BrandsonBrands.com/coach Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

Today we're talking about how to build a personal brand. These are my steps straight to you. This is our ultimate guide to personal branding. That's what we're talking about today, how to start a personal brand. For me, personal branding is really all about reputation. Your reputation defines how people see you, approach you, and eventually want to do business with you. Your personal brand is how you represent yourself to the world.  HIGHLIGHTS: Discover where to start your personal brand journey Define what it takes for you to create an impact Learn the importance of community, and what it actually is Find out the perfect time to start creating content QUOTES: "You're going to want to make sure that you are positioned in the market. In other words, that people know what you do, how you do it, and if you're good at it or not." "If nothing else, seek out people that have the energy of connecting you to other people." "Design your content to serve in reality-based instead of fictional content." CONNECT WITH BRANDON Free Resource: BrandsonBrands.com/resources Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

We're talking about podcasting trends for 2021 and how to set yourself up for a great year of podcasting. For all my podcasters out there, content creators, and anyone thinking about starting a podcast, this is the show for you. Pay attention to what's happening in the world around you.  The best way to judge a trend is to see what is happening right now in the world. That is what you can expect to continue happening and to grow at scale. We get into the three things I predict will do just that. HIGHLIGHTS: Video podcasting, why it's here to stay. How important repurposing your content is. The tactics to become a branded podcast. QUOTES: "When you can add video to your show, you now open yourself up to getting a little more creative with the types of content you're creating." "Google search and YouTube search are the number one ways you could be found. Video is going to help you get there."  "Repurposing I'd say is the secret skill that everyone can be developing." Part 1: Why Video Podcasting Part 2: Video Podcasting Setup Part 3: Video Podcasting Best Practices CONNECT WITH BRANDON BrandsonBrands.com/toolkit Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

This week we are talking about video podcasting best practices. What are the best practices for podcasters out there who are trying to start including video with their show? This is part three of our three-part series, and it is all about video podcasting best practices. We talked about the equipment you need to get set up. We talked about why you should be using video podcasting to begin with.  HIGHLIGHTS: Learn how to move from preparing to completing video Navigate away from boring content Find out how to increase video content output Discover a key step to ranking on YouTube QUOTES: "It is my belief that anyone podcasting should have a camera running at the same time. You should have those assets being created that you can use to grow your show in the future." "I think the first thing we've all got to commit to is creating content that makes sense for the channel." "I don't think any of you should be your own editors, especially if you're trying to do this consistently." "What you're going to want to do is figure out the keywords that represent your brand, that you want to be known for, that people type in when looking for something like you or looking for content like yours." CONNECT WITH BRANDON Part 1: Why You Should Have a Video Podcast Part 2: Video Podcasting Setup BrandsonBrands.com/coach Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!  

Today, we're talking about video podcasting. This is part two of three, specifically how to actually set up video podcasting, the things you need to convert it from a podcast to an actual video podcast.  I hope with today's lesson, how to get set up, you realize how easy it can be for every podcaster to be recording their show. Not to become a YouTuber tomorrow, but at least to have the assets for you to use in the future for when you are ready. There's no better time like the present to start. HIGHLIGHTS: Find out the best starter camera Discover what tool dramatically increases your video quality Get encouraged to start and motivated to build on your foundation Find out how to work your personality into your videos QUOTES: "The cameras that we're talking about here don't have to be fancy. I know a lot of people have DSLRs and things they set up. That's advanced." "Get the camera that works for you, hopefully a webcam that's USB-based that has HD 1080P." "What people don't realize is a simple webcam can create very crisp footage, especially if it's 1080P. The difference between a good-looking video and a bad-looking video (most of the time) is the lighting, not the camera." "I don't want you to have to set everything up again, take it out of the closet, and put it where it needs to be. That's going to slow you down." CONNECT WITH BRANDON Part 1: Why You Should Have a Video Podcast BrandsonBrands.com/coach Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

This week we're talking about video podcasting specifically and why you should incorporate video into your podcasting strategy. We don't talk about video enough in the podcast space, so I actually have a three-part series. This is part one. Today is going to be about why we should be using video in podcasting, and why video podcasting is important. HIGHLIGHTS: Learn the "Why" behind video in podcasting Find out what things you might have to change Understand how to compare video with audio Discover the secret to having endless content QUOTES: "The reason this is close to my heart is that for a lot of us, video could be the goal. It could be the final destination, but many of us didn't start there because it's intimidating." "I don't mean that you should be switching to be a YouTuber. I mean that you should always have a camera right in front of you turned on ready to go." "If you have a place in your house where you can get comfortable consistently, you might want to start figuring out where can you place the camera that's a little further back." CONNECT WITH BRANDON BrandsonBrands.com/resources  BrandsonBrands.com/150 BrandsonBrands.com/coach Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

Today we talk about why you should start a podcast. This whole season, I've been talking about podcasting and all the different ways to get your podcast going. Today I'm going to answer the question of why you should actually even be considering starting one if you haven't already.  For my podcaster friends, you might need this too if you're wondering why you should keep going with a podcast and if you're not seeing the success you're looking for. HIGHLIGHTS: Learn the difference between a reputation and a resume Discover how podcasting can help you grow personally Find out the benefits and challenges of podcasting Overcome the fear of starting  QUOTES: "It does sound fun to a podcast, but you have to understand the real benefits of podcasting if you want to commit to this long-term." "A reputation lets people know what your perspective is and why you are good at something beyond the execution part of it." "By using our voice, talking about the things that we have learned, what we're feeling, and expressing the ideas that we have with communication, we develop as humans." "A podcast could be the easiest way for you to create a massive amount of content. It is an engine for content creation. That engine can be used for you to establish your brand footprint." CONNECT WITH BRANDON BrandsonBrands.com/resources  BrandsonBrands.com/150 BrandsonBrands.com/coach Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

How I TRIPLED our Sales/Turnover and DOUBLED our profit in less than two weeks in my Fast Food Business- Here you will learn New Marketing Strategies and Tools to Grow and Promoting your Business Today I share "NLP-Up-sell-Cross-sell " and in my Franchise Food Business how I TRIPLED our Sales/Turnover and DOUBLED our profit in less than two weeks over the 26 sites .. Enjoy and would love to know in the comments "What Business are YOU IN?" If you find some value PLEASE SHARE ..... To your Success

This week we're talking about how to get amazing podcast guests to come on your show. How do you find those great guests that are going to bring your show to the next level? Your podcast guests tell people what kind of information you're going to be talking about. They let people know what kind of network you have. The three things we're going to dive into today are how to build your Dream 100 Guest List, how to perform guests research, and then how to do guest outreach. HIGHLIGHTS: Learn about the importance of having guests on your show Challenge yourself to dream big for your Dream Guest List Discover the secrets to get on people's radar Find out how to successfully reach out to your dream guests QUOTES: "Write every name down. You have to set those goals upfront. This list is so important because most of us don't challenge ourselves to really get great guests on the show." "Building that ideal guestlist actually allows you to map out those goals and set up a plan to reach those goals." "If you're only doing this research online and you're never going out of your way offline, you are slowing yourself down." CONNECT WITH BRANDON BrandsonBrands.com/resources  BrandsonBrands.com/150 BrandsonBrands.com/coach Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

Today we get to dive deep again into video content for personal brands. This isn’t a new topic for a lot of people, but so many are still afraid of video. So today I am joined by YouTube expert, Sean Cannell, to chat about how to overcome that fear and find success on this platform. Sean is a best-selling author of YouTube Secrets, a YouTuber, international speaker, and business coach who built a seven-figure media company helping entrepreneurs and creatives build their influence and income with online video. HIGHLIGHTS: Learn about the power of YouTube for your business Be encouraged to start, even before you feel "ready" Discover some of Sean's recommendations for editing Find out best practices for releasing content Understand different business models for YouTube QUOTES: "If you just commit to pressing record, punching perfectionism in the face, and getting started, then you just start uploading those videos." "Stop with all the negative self-talk, man. Here's the deal. You have got to use your season in obscurity to prepare you for popularity." "I found the shortest path to revenue. Step one is to define what is the shortest path to revenue for you. What is best for your niche or your industry?" GUEST LINKS: Websites: www.seancannell.com www.thinkmedia.video Sean's Book: YouTube Secrets Instagram: @seancannell MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

Today we are talking about how to write podcast show notes and how to write your podcast blog. Your podcast show notes provide the description of your episode, and that helps your listeners decide whether they should tune in or skip the episode.  Just by the notes and how you describe the show that you're recording, your listeners are making a decision if this show is for them or not, or this episode is for them or not. Those words are important.  HIGHLIGHTS: Learn how to use keywords for your show notes Discover the perfect format to use Understand what details to include in a summary paragraph  Find out what not to do for your blog QUOTES: "I think a lot of us understand keywords at a basic level, but we don't really think about them all the time for every episode we create." "The way you write those notes will start to translate into how your show gets found, not just in the podcast players." "Your goal is to get them to listen. At this point, they're just scanning. You want to go from being a scanner to being a listener." CONNECT WITH BRANDON BrandsonBrands.com/resources  10 Podcasting Ideas for Beginners! BrandsonBrands.com/coach Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

Today's topic is a deep dive into content creation, content marketing, and why it matters. I discuss these topics with the amazing Ann Handley.  We also get into her personal journey going from creating content for her company and other people to also creating content for her personal brand and building a community around her ideas. Ann is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. HIGHLIGHTS: Discover what true content marketing is Figure out what platform works best for you Allow yourself to be comfortable with your content Understand what it means to own your content QUOTES: "I don't even think about content as being separate from marketing necessarily." "The first thing is just to shift your mindset and think about everything that you do as an opportunity to tell your story, brand yourself, let people know what value you can offer them, and grow your own business. That's the value of content." "I also wanted secondarily to see what is it like to build an audience? What does it like to connect with people? What is it like to use a vehicle like an email newsletter to extend your personal brand and to build your personal brand?" "I think the important thing is to launch something that you own and not on a social channel." GUEST LINKS Websites: www.marketingprofs.com www.annhandley.com Instagram: @annhandley Twitter: @annhandley MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

We're talking about your podcasting equipment, especially for beginners. What are the things you need to record and to get going with your first podcast? There is a lot of content on the web, lists that already tell you what podcast equipment you can buy, what you need to buy, et cetera... However, I'm going to break down for you today what you need to start versus what you need as you grow and move forward. HIGHLIGHTS: Discover the 4 essential pieces of equipment you actually need Find out what the best software is for podcasters Learn what you'll need as you grow QUOTES: "You need a dynamic microphone so that you are only picking up the sound that is four inches from the microphone." "If you're doing interviews, record everything in video. Whether you use it or not at the beginning doesn't matter." "Sometimes your software is just as interesting to know about when you're moving into this field." brandsonbrands.com/blog brandsonbrands.com/resources 10 Podcasting Ideas For Beginners MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

Today we talk with Jasmine Star, a business strategist and photographer, who helps entrepreneurs grow their social platforms and personal brands, especially on Instagram. She teaches others how to use social media to connect and engage with followers. HIGHLIGHTS: Listen to Jasmine's best tips for finding your passion Learn what to watch out for as a creative person Discover important Social Media growth tips Give yourself permission to be real and authentic QUOTES: "When people are excited about a business, they will buy when they want. When people are excited about a person, they will buy to support and support is endless." "An experience is simply what somebody will say about you when you walk out of the room." "If people think, 'I don't know what I'm passionate about,' my advice is to make a list of what you like to do, truly, and then start doing." "Consistency is the only path to growth. I don't care if you have all of the hacks and all of the secrets. I don't care if you have a massive ad budget. True growth, organic growth, conscientious growth, engaging growth, comes on the back of consistency all day, every day, no matter what digital marketing hack there is out there." GUEST LINKS Personal Website: jasminestar.com Social Curator: socialcurator.com Instagram: @jasminestar MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

This week we talk about the cover art for your podcast. We're talking about your podcast artwork, how to make it, what to think about when designing it, and all the things you need to know to make the one that is going to be best for your show.  Your podcast cover art is the first thing your potential audience will see when choosing your show. This is how they go about deciding between your show and someone else's show.  HIGHLIGHTS: Discover why you need great cover art Find out the importance of a professional vs. amateur look Learn what to include in your cover art Understand the best practices for branding your show "Make sure you have clarity of message in the images you use as well as the words you use in your title. It is important. You have to be able to convey what your show is about." "Though the content might be applicable to everybody, the people that you're hoping to have as customers know that you are specifically talking to them." "Anytime someone searches for a show, you're going to be compared to other people and to other shows."  MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

We have a fast-paced interview today with none other than Owen Video from Video Marketing School. Owen provides high-level YouTube channel strategies for brands & industry thought-leaders. His techniques are proprietary, proven, and highly effective for raising brand awareness & driving online sales. Owen has a unique process for creating and scaling success on YouTube with videos that leverage the YouTube algorithm to get hundreds of thousands of minutes of watch-time from targeted audiences. HIGHLIGHTS: Learn why video is great content to repurpose Discover the 4 points of the Video Pro System Understand the differences between Biztubers and YouTubers Find out how to leverage video for your personal brand QUOTES: "You have to have a name for your channel and a value statement for your channel." "If you can just crank out video while all of your competitors are in la-la-land, then you're going to find yourself the number one person in your field, and it will be apparent in your revenue." "I think in today's business, there's really no difference between your company brand and your personal brand." GUEST LINKS  Website: TheVideoMarketingSchool.com YouTube: Simple Business Video Instagram: @owenvideo MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

The secret to marketing has always been messaging and attention. This combination is how you share the truth that's inside of you, and how you get in front of all those people. This week we're talking about why you should create less and repurpose more, the secrets of content marketing. I'll be listing my top ten reasons why content marketing should include repurposing content and why it's probably more important than the content creation itself.  HIGHLIGHTS: Discover statistics behind content discovery Choose your comfort zone for the creation process and then use repurposing to get your content where others find it Find out how to amplify your message Learn to have the algorithm work for you  QUOTES: "Creating content for your brand is one of the best ways to help people discover you, get them to like you, and ultimately convince them to purchase from you." "Today's the day to start creating content to help you find your voice, develop your message and speak to your customers through your content. There are so many choices today for content creators. There are no excuses anymore." "Most of the content creators I've met (or see what they put out there) are doing a great job creating, but are not fully amplifying their message." MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

Today we talk about productivity for entrepreneurs and how to find more efficiency within your business. My guest today is Kate Erickson. She is the host of the podcast Ditch Busy and co-author of The Podcast Journal: Idea to Launch in 50 Days. Her goal is to help entrepreneurs ditch busy and achieve financial and lifestyle freedom. This podcast will inspire, encourage, and teach you how to start embracing time management in a way that makes you feel free. HIGHLIGHTS: Understand what it means to be productive, not busy Learn how to "take inventory" of your tasks Find out what commitments are important to you Start focusing on tasks you love QUOTES: "If you think about it from an ROI perspective, (return on investment) think of the investment as your time. Usually, people talk about ROI in terms of, “Okay, I spent this much money. How much should I get back?” "Taking inventory is just having a sheet of paper or online note-taking system and recording every single thing that you work on, that you spend your time on in a given week."  "As entrepreneurs, as brand creators, we're constantly coming up with ideas. We might think, oh, that sounds awesome. Brain dump it, put it on a list. You won't forget it." GUEST LINKS Website: ditchbusy.com and eofire.com Instagram: @katelerickson MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

Today we're talking about how to format your podcast. There are a lot of questions that people ask when they're getting started. I have the top nine questions all categorized for you today and answered so that you can get moving and start building your show. These choices give your show the structure it needs to deliver a consistent experience for your audience. You have to give your show an identity that people understand when they are searching for you. HIGHLIGHTS: Understand the importance of having a structured format for your podcast Determine the parameters of your episodes Learn different hosting and writing styles Discover different production methods QUOTES: "The reason that most people ask these questions is that they think, 'Well, I've seen so many different examples of what shows are out there. I don't know which one to pick and what would be the best one that would suit me.' " "I love weekly shows. If you can do it daily, good for you. The more frequency you have, the better your show is going to do. However, most people can't keep up with that pace." "People are looking for consistency and will be looking for you every week to drop new content. If it takes you a month to have a new show, they're going to forget about you. It's just the way people think and work." "I encourage you to do visuals whenever you can. It doesn't mean you have to publish it as that, but you have those assets in the future in case you want to turn them into a YouTube show or something like that." CONNECT WITH BRANDON Blog: www.brandsonbrands.com/154 Episode Mentioned: www.brandsonbrands.com/150 Repurposing Content: www.brandsonbrands.com/resources Coaching Call: www.brandsonbrands.com/coach Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

Today’s guest is Louise Flynn, Co-Founder of BrightCanvas and Founder of Rulu.In this episode, we cover: - How Louise built a consulting business and what roadblocks she came across while doing so. - What Business can learn from Basketball Strategy- Saas business models, marketing strategies, and - Why marketing plans are dead- Who is the worst digital marketer in Brisbane out of Louise and Jack.- Much more.Louise is an incredible storyteller and a very skilled business mind. Listen in because you won’t be disappointed.

My guest today is Jessika Phillips, a social media strategist known for her dedication to relationship marketing. Jessika’s personal mission is to inspire people to love more, give more and be more through using authentic relationships every day.  She founded NOW Marketing Group in 2010 with only a laptop and a vision. The company is now a Forbes recognized Agency Partner and a certified inbound partner with Hubspot. NOW Marketing Group works with more than 100 clients across the United States and beyond, choosing to serve – not sell.  Jessika teaches comprehensive relationship marketing, presents in a weekly videocast “Magnet Marketers” and hosts one of the largest social media midwest conferences, Social Media Week Lima. Named as one of the top global rising stars in social media to watch, Jessika is one who leads genuinely, passionately, and by example in all she does.  HIGHLIGHTS: Learn how to nurture relationships for your business Get people hyped about you and your products or services Hear Jessika's C.A.R.E. methodology for building and growing relationships QUOTES: "I say relationships are the currency of business today, honestly, because they are powerful." "I think people get too caught up in the tools and not the technique, how they're showing up." "I tell our clients to out care the competition, seriously. Truly care. It has to start from the inside out." GUEST LINKS Personal website: jessikaphillips.com NOW Marketing Group: nowmarketinggroup.com Instagram Twitter MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

Today's topic is how to name your podcast or how to name your show. Your podcast name is one of the most important decisions you can make when getting started because it contributes to your identity. It's what you become known for. Don't take those decisions lightly.  Your podcast name is the first impression your audience is going to get of your show. It's the first thing that they're going to hear and that they're going to see when deciding if this show is for them.  HIGHLIGHTS: Discover the importance of categories and keywords Learn how to make your podcast searchable Figure out what your 'line in the sand' is Understand the importance of including your audience QUOTES: "Most of our shows can be put into multiple buckets, but when someone is actually looking for your content, if they were going to go on a category search, where would they start? Think about that and pick something." "Think about what you believe in. That determines how you will own your corner, your niche." "The questions you ask and the guests you bring on will all start to flow from this core premise, this line in the sand you've drawn." "When I'm going into naming my podcast, I want to figure out what is it that my audience is looking for?" CONNECT WITH BRANDON Blog: www.brandsonbrands.com/152 Repurposing Content: www.brandsonbrands.com/resources Coaching Call: www.brandsonbrands.com/coach Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

We have another great interview episode today with Chris Hines (a.k.a. Coach Chris), host of the Personal Branding Playbook podcast. Today we're diving specifically into podcasting and personal branding. We nerd out about podcasting as the catalyst for your personal brand and why a personal brand is important. We also discuss why podcasting is the easiest, fastest, most powerful way to build your personal brand, especially when you are just starting out. HIGHLIGHTS: Learn why branding with podcasting works Find direction for your personal brand Discover different personal branding business models Create opportunities for yourself QUOTES: "My personal brand has been able to help me get in a lot of doors, get a lot of opportunities, and build some amazing relationships because people knew more about who I was before we even shook hands." "I will tell you this, I've been in entrepreneurship my entire life, but I started podcasting and that's what helped me build my personal brand." "I would say if you're podcasting, the best thing you can do is connect with other experts in your industry. This is why I think everybody who takes their personal brand seriously has a podcast." "If you're trying to level up your personal brand in a specific market where you're unknown, do interviews." GUEST LINKS Chris's website: thecoachchris.com Podcast: The Personal Branding Playbook Facebook Instagram Twitter MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

Have you ever thought about starting a podcast, but had trouble coming up with podcast ideas? Maybe you have a lot of ideas but haven't been able to choose which one to go with. Well, today we are talking about how to come up with podcasting ideas, as well as how to narrow down your ideas to create sustainable content for your business, especially if you are just getting started. HIGHLIGHTS: Get 10 podcasting ideas you can start today Learn how you can use your experiences to create content Find out who to interview Understand the important questions to ask before you begin QUOTES: "Remember, building your brand is a journey. Take your time with it, tackle the little items each day, and move forward. Keep moving forward." "Tap into those topics that you literally could talk about, based on your personal experience, on and on and on, because what's going to take your podcast to the next level is a level of experience." "Podcasting is one of the easiest ways, bar none, to build your personal brand." CONNECT WITH BRANDON Blog: www.brandsonbrands.com/150 Repurposing Content: www.brandsonbrands.com/resources Coaching Call: www.brandsonbrands.com/coach Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

Today we speak to Evan Carmichael about how to better serve others and find your purpose with his new book, Built to Serve. Evan is an entrepreneurial expert who built and then sold a biotech software company at the age of 19. He now runs a YouTube channel for entrepreneurs with over 2 million subscribers and 300 million views. He also wrote 4 books, speaks globally and wants to solve the world's biggest problem. Today we dive deeper into how to truly serve others and find your purpose (and what that even means), how to have more impact in your life, and how this relates to building a personal brand. Evan is one of my new favorite channels on Youtube and I'd recommend you immediately search him out and subscribe! And there are some links at the end here to where you can connect and find his book. HIGHLIGHTS: Why is it so important to find your purpose How to develop your skill set in order to help people How constant practice and personal growth leads to a sustainable business How to find your one word to help you find your purpose in all that you do QUOTES: "Serving others, helping others hits the same part in your brain as having food and having sex." "I’m trying to find different ways and different angles to help people believe more in themselves because I think it’s the world’s biggest problem." "It’s not about me, it’s about the mission." GUEST LINKS Website: EvanCarmichael.com Book: Built to Serve Instagram: EvanCarmichael YouTube: Modeling The Masters MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

Chris Ducker is an internationally acclaimed business mentor who helps entrepreneurs become the go-to leaders in their industries. He coined the term ‘’Youpreneur’’ to describe the rise of the personal brand entrepreneur, a new business model that very few people saw coming. He is a keynote speaker and the author of the books ‘’Rise of the Youpreneur’’and ’’Virtual Freedom’’. He has been featured in Entrepreneur magazine, Forbes, Success, Inc., and more! Today we talk about personal branding and everything it takes to build a profitable, sustainable business around you. HIGHLIGHTS: Why personal branding is so important What holds people back from building a brand How to start your own brand and stand out from the competition What role your personal reputation plays in branding you Some advice on using your voice to attract the audience around your brand QUOTES: "The big issue is not fear, it’s change." "Defining who you are and what you want to be known for, is without a doubt the key component to growing a successful personal brand business." "We are here to solve people’s problems, that’s it." GUEST LINKS Episode Links: Chris’s personal site: https://www.chrisducker.com/ Chris’s business site: https://youpreneur.com/ MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

Brooke Sellas is the founder and CEO of digital marketing agency B Squared Media. If you find you’re running into a brick wall with your company’s social media or advertising strategy, B Squared is happy to take the wheel with their team of experts. In this episode, Brooke discusses the marketing systems she and her team uses to help their clients, as well as how to carve out your niche on the web. HIGHLIGHTS: How Brooke sought out and went about collaborating with Mark Schaefer. What exactly are marketing systems, and why does Brooke think you should try implementing them into your own business. When in doubt, document everything! You have no idea how much content you can wring out of answering all of the questions people might want to ask about your product. Why templates are key to streamlining your work as a marketer and getting the most bang for your buck. Some of the tools and content management systems Brooke uses in her marketing work. What factors you should consider when seeking out a branding specialist for your own company. Who is Brooke and B Squared Media’s ideal client? Why Brooke and her colleagues offer “customer care” as opposed to “customer service.” The reason Brooke went from thinking selling was more important than branding to the other way around. QUOTES: “You want to work smarter, not harder with your content.” “As an entrepreneur, anytime you can save time and save money, that’s a golden ticket for a win.” “You need to be the Goldilocks of social media tools… go find out which is just right for you.” “No one can be your brand the way you can.” “How are you going to tie those efforts to actual business outcomes?” “Really smart branding also sells without selling.” Guest Links: B Squared Media - https://bsquared.media/ Marketing Companion podcast - https://businessesgrow.com/podcast-the-marketing-companion-2/ Brooke on Twitter - https://twitter.com/BrookeSellas Brooke on LinkedIn - https://www.linkedin.com/in/brookebsellas MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

Our guest today, Melanie Deziel, is the founder of StoryFuel, the author of "The Content Fuel Framework: How to Generate Unlimited Story ideas" and an international keynote speaker recognized as one of the world's leading experts in native advertising and branded content. In this episode, we talk about the power of storytelling, content creation, and strategies that you should implement in building a better brand. HIGHLIGHTS What's the value of good content and good storytelling and how it helps you connect with your audience How to develop your creativity and do things more efficiently Some ideas on how to create content more consistently How to strategically repurpose your content Some new approaches to connect with your audience through storytelling Advice on how to make more engaging content QUOTES "Content is a tool for building a relationship." "Putting our audience's needs at the center, I think is absolutely key." "I think if we can explore all those different options and find out which one is going to work for us, it makes it a lot easier." "You could sit down thinking, I'm not a creative person and all you've got to do is mix and match different combinations and see what works." Guest Links: Melanie's site: https://www.storyfuel.co/ Get Melanie's book at: http://iwantmelaniesbook.com/ MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

Our special guest today is Mike Allton. He's a brand evangelist for Agorapulse, a founder of The Social Media Hat, (a blog and social media agency,) and the Blogging Brute, where you will learn all you need to write for your business.  When entrepreneurs think about creating content, they may avoid blogging because it can be very challenging. In today’s episode, I brought in an expert to help us navigate the ins and outs of writing for your business. Blogging can become second nature! HIGHLIGHTS: How the 360 Marketing Squad got together and what Mike in particular contributes to it. Mike explains why blogging is such a valuable asset to building your brand, as well as where his "Blogging Brute" moniker came from. His technique for getting people who are normally averse to writing to more easily express themselves through blog posts. What benefits do blog posts have over Twitter, Facebook and other social media posts? Should you consider a contributor model for your blog? The subjects Mike is most interested in blogging about these days. How Mike was able to optimize the amount of traffic coming to his site. Mike's tips for cultivating and organizing blog post ideas and how you can make the most of your own knowledge base. Publishing more content earlier on so you can publish fewer but higher-quality pieces in the long run.  QUOTES: "If we want to make money, that content has to drive people to a website, and once they're on the website people need to read—they HAVE to read." "I strongly recommend that you at least entertain the idea of allowing some contributors to participate in the creation of content on your site." "Those one hundred articles that were getting approximately fifty views a month now get closer to about THREE HUNDRED views a day." "You've got a lot of information in your head and that's what I want you to pour out in your blog posts." "There are no shortcuts to any aspect of marketing." GUEST LINKS: The Social Media Hat - https://www.thesocialmediahat.com/ Agorapulse - https://www.agorapulse.com/ Blogging Brute - https://bloggingbrute.com/ 360 Marketing Squad - https://360marketingsquad.com/ Mike on Facebook - https://www.facebook.com/allton MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

As we close out 2020, virtual connection has become the new norm and an absolute necessity in personal branding trends. So when Ross Brand, a friend who I've had on the show, asked me to come up with some personal branding trend predictions for 2021, it was obvious where to start.  I wanted to share some of the things I came up with for you guys, too. The year 2020 sets the stage for 2021, and obviously, there was a lot of change happening. All of that drives the trends of the future.  HIGHLIGHTS: When there is so much change, you need to learn where to prioritize your time. Figure out why it is important to jump on the virtual bandwagon. Discover the best tools for virtual connection. Understand the difference between in-person introductions and virtual connections. QUOTES: "The best way to predict upcoming personal branding trends is to look at what's happening now. The year 2020 sets the stage for 2021, and obviously, a lot happened in 2020." "In the world of personal branding, 2021 will be the year of virtual connection top to bottom." "When you can't figure out how to connect to people in real life, you connect with them virtually. They are seeking out these opportunities." "The places we were already going aren’t going to sound new, but they are now of larger importance than they've ever been. So, if you haven't done it already, figure out how you can step into these spaces."  MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

LinkedIn is the often overlooked social platform that can really help you achieve your goals. We have an amazing speaker for you today, Michaela Alexis. We discuss how to customize your profiles, how to stand out from the crowd, how to create content, and how to generate sales.  She helps businesses and audiences shine on LinkedIn. When you think about a social platform, your thoughts probably don’t automatically jump to LinkedIn. But you might need to reconsider how important it can be for you.  Highlights: Discover how to use LinkedIn for business Learn how this platform has evolved Be inspired to create on LinkedIn Find ways for your profile to stand out Quotes: "I like to think of LinkedIn as the world's largest networking. It has almost 700 million users." "I do hope that there are more people that feel the courage to get out there and create. The business world is lacking so many perspectives." "Number one, the reality is that we buy from people that we know, like, and trust. We know that, right? We are all emotional buyers. We cannot make decisions without emotions involved in it." "For us, everything has changed. We're not competing with one or two other people. We're competing with a stack of resumes. Who does that strategy work for? It works for the people that are potentially hiring us."   "What I'm noticing is that community is not dead. It just looks a little bit different than it used to." WHERE TO FIND MICHAELA Website: mickalexis.com LinkedIn: michaelaalexis Twitter: mickalexis Instagram: mickalexis Email: michaela@michaelalinked.in MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

Welcome to part three of our series on using media for content discovery. Today we're talking about paid media. If you've hit a plateau with your organic content, it's time to pay for ads and exposure to your audiences. You can use different types of media to drive content discovery. This is something a lot of us forget about, but it's important because once you go through the trouble of creating it, you want people to listen to it. HIGHLIGHTS: Discover exactly what paid media is Learn when you should invest in it Understand how paid exposure will work for you Find out the first steps you should take QUOTES: "At some point, you will hit a plateau in what you can do organically. At that point, the only way to reach more people quickly is to pay for it: to pay for ads and pay for exposure to those audiences." "The hardest thing is to finally have something that works and to wait for people to show up. What you need is to put as many people in front of you as possible." "More exposure might mean more people, but it might also mean more frequency of message." "Fast growth isn’t going to happen organically, because organic growth by definition has to happen in a natural way over time. The only way to speed up that process is to invest." MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!  

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We're diving again into Facebook ads, paid traffic, and online marketing with one of the best in the business. His name is Rick Mulready. The lifeblood, the lifeline of your business is customers. You need to build systems to bring those customers to you, to nurture them, and to convert them. I couldn't think of a better person to talk about it than Rick. Rick shares his knowledge with tons of content, whether it's free or his resources and courses. He brings incredible value to our discussion today. Highlights: Online marketing is critical to generate leads Entrepreneurs are needed as thought leaders especially in challenging times Learn about different obstacles to online marketing Setting specific objects helps with targeting Discover the differences between lead ads and conversion ads Quotes: "Leads in sales are the lifeblood of your business. If you're not creating revenue, you don't have a business. You've got to get a consistent flow of new leads coming in." "The beauty of using platforms like Facebook and Instagram is targeting. You can get super specific with your targeting now."   "I say lean in and serve your target audience right now more than ever because they're looking for help. They're looking for support. They're looking for ideas. They're looking for inspiration." "That's what I'm talking about from a mindset perspective. You've got to be patient. You have to do the upfront work and the upfront work is not necessarily fun. It's going to take you a while to do that, frankly, if you do it right." WHERE TO FIND RICK Website: rickmulready.com Podcast Facebook Instagram Twitter MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

We’re jumping into part two of our three-part series, Paid, Owned, and Earned Media. We already talked about owned media on Episode 138. Today’s topic is all about earned media: what it is and how it can help you. A lot of content creators out there are still asking how they can get people to find what they are creating. Earned media is a critical step in getting your message to the audience you are trying to reach. HIGHLIGHTS: Learn what earned media is  Discover why it is critical for your business Understand how your audience can help you Find out ways to gain earned media QUOTES: "Your job is not to convince your audience to consume media. Your job is to expose them to your content and your message." "The best way to think of earned media is as word-of-mouth and exposure on other people's channels. These are the things other people say about you." "Earned media builds trust through association."   "Instead of you having to find audiences that have never heard of you, which we call cold audiences, someone else has warmed up the audience for you." MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

Today we learn how to go deep into audience targeting with Facebook. Discover how to get the most out of an ad campaign, drive your costs down, and drive your conversions up. Understanding these campaigns will give you a marketing flywheel that will continue to drive revenue into your business.  We learn from an expert in this field, Paul Ramondo. He spent the last decade of his life executing digital and social marketing strategies for national and global brands that operate within Australia. HIGHLIGHTS: Figure out how to determine your ad campaign type Discover how to layer your interests when targeting Learn how to use research for targeting Understand the way to test your ads Know the balance between organic vs paid traffic QUOTES: "There are so many variables that go into a successful Facebook ad campaign." "On the other side of all that overwhelm and all of that stuff that you need to learn are some incredible results." "The first thing you need to do is give yourself permission to take the time to really sit down and figure out who your target audience is." "The data is going to point you in the right direction."  GUEST LINKS: Websites: Ramondo Media paulramondo.com Social Media: Twitter Instagram Facebook MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

A lot of you are out there making content, and you’re wondering, “How can I get people to find what I create?” Because if no one finds what you’re making, that's obviously a huge waste of time. When you're putting all this work into your content, you want people to listen to it. It's your job to figure out how to help people find the content you've created and to do that, you need to understand how media channels can help create content discovery. Highlights: Learn what owned media is  Understand how owned media helps lead to discovery Master how to optimize your content Find out different tactics for discovery Quotes: "Your content discovery plan really should be built on the foundation of owned media, so that’s why I wanted to start with this." "The most ownable medium is your website because you actually pay for the hosting of that. You build it, you control it, and it features the content you create." "Why is that owned media important? Because it tells your story. It shares your message and positions you as the authority or as a prominent player in your industry." "It's great to create things, but what you want is a place where you can take what you've created and connect it to the people who are going to listen to it." MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

Some of the biggest lead generators for your business are ads on social media platforms like Facebook and Instagram. But the steps to create ads that reach your audience and make the impact you want can be challenging.  This week is an interview with Tony Christensen, a.k.a. Tony Does Ads. He's created optimized advertising campaigns for keynote speakers, for conferences, and for eCommerce businesses around the world with budgets as high as millions a month in advertising. He's here to share some tips! Highlights: Learn why Facebook is still a vital part of advertising Find out when you're ready to create ads Understand what to do with data from your audience surveys Discover a critical piece of setup for your ad setup Figure out your goals Quotes: "Facebook, compared to other advertising platforms, has so much data." "Why are you doing business? Who are you actually trying to help? How are you going to help them? You're taking a lot of steps back and trying to figure out how can you actually be of service to people and help people out, providing whatever solutions you might provide." "Just start to talk to who you think your ideal customer is and ask them the questions." "You can start to dive into these pain points and give feedback to a creative team to create videos based on that." Guest Links: Tony's Website: tonydoesads.com Twitter: @tonydoesads Instagram: @tonydoesads Youtube: Tony Does Ads MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

A content distribution process might not be something you've ever thought about. As a solo content creator, you need systems, tools, and sometimes other people, to help you put your content out there in more places. How nice would it be to save some time and money? The only way to make it work is to build the infrastructure to handle that work. Today we're talking about three important tips to create your successful distribution process. Highlights:  Learn how to create systems for your business Discover new resources Find out when you need to bring in help Figure out what your strategic operating procedures are Optimize your processes Understand that there are different tools for different seasons Quotes: "Think about what things you're doing over and over and over again, and write them down. A lot of people call these SOPs, or strategic operating procedures. All the big businesses have them." "You, as a content creator, can design those as well. And when you design something like that, you can pass those rules on to other people to execute." "You can start to optimize your process to get better and better at doing it. Then, as you introduce other people into the system, they can add their thoughts and feedback to continue to make your processes better." "Tools help us get work done. They make us faster, better, stronger, smarter, whatever that thing is. More efficient. " "Instead of being intimidated by something, talk to the people who know how to do it, so you can figure out where to start and how to make it work for your business. Don't just sit there on Google all day. Find the people who have done it, and learn from them." Show Links: ClickUp GetAudiogram Canva Episode 128 Episode 135 Outsource School MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!    

When building our business, how do we start outsourcing those things that are not part of our core expertise? One solution is to hire a virtual assistant. Start outsourcing that work to someone that can do it at a fee that makes sense for your business and will do it better than you can. Today we talk all through the processes of how you build outsourcing into your business, how to get through those initial barriers, and why outsourcing certain tasks is so important. Highlights: Learn all the ways your business will benefit Understand the three different outsourcing levels Find out what to look for when hiring Become familiar with common outsourcing pitfalls and how to avoid them Get tips for business growth Quotes: "A lot of people don't realize how powerful that is when you can focus your time on what you're really good at, the high-level parts of your business. You can quickly delegate a lot of the smaller stuff or the things that are outside your core competency." "I try to encourage people to not focus on things you can't control. Focus on the things you can control, which is your system for interviewing, onboarding, training, and managing virtual assistants or hires in general." "Understanding what different levels you need is the first step of hiring. Then you can get creative on exactly what you want to "We didn't just wake up one day and hire thirty-five VAs, cross our fingers, and hope it worked out. We had real systems, real processes that we put into place. Everything from bonuses and raises to how we ran meetings, how we reduce turnover, to how we fired someone if it didn't work out." Guest Links: Website: outsourceschool.com Social Media: @realnathanhirsch MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

The one thing most great companies have in common is a strong content distribution model. If you want a successful personal brand, you need a smart distribution model to ensure your content ends up in all the right places to reach your potential audience. That's right. I’m saying you need a distribution plan and a distribution model for your content. If you are a content hub, you have got to be thinking about these things. Highlights: Create infrastructure for your distribution plan Become the best content supplier for yourself Develop strategic assets Seek out partnerships Quotes: "What I learned working on the business for so long was that the secret to Coca-Cola’s success as a brand is actually their distribution. They have an amazing distribution model." "Now, from a media standpoint, from a personal brand standpoint, you are your No. 1 supplier. You're the one who's creating all this content. You're the one creating all this knowledge and perspective, so your skills and your experiences are going to be the input to you being a good supplier." "All it takes is one good influencer to get you to be known to a lot more people." "Strategic assets are things you can call your own that you can point to. It's something that continues to support you over time." MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!  

Today we talk about why it's important to build content marketing into your business, how to create it consistently, and how to build it the right way. Our guest is Tyler Basu. He helps facilitate the creation, repurposing, and promotion of content. He’s also built his own company called Influence & Scale where they offer lots of free resources, as well as marketing training and other resources. He also has a podcast called Influence And Scale where you can find a free content strategy assessment.  Highlights: Learn about the importance of a content strategy Understand that it is okay to not be perfect Discover content marketing principles  Strategize ways to convert your audience into customers Find out how to market your podcast Quotes: "I just think you have to accept that creating progress for your business and for your marketing or for your life, in general, is more important to you than getting it perfect. Just accept from the beginning, give yourself permission to be imperfect." "The biggest mistake is not defining the types of content that it's going to take for you to guide somebody all the way through." "Rather than tell somebody, “This is the type of funnel that's working right now,” I would rather help people think through what type of funnel makes sense for them." "It's helpful to give people education, but if you're not tapping into why they should even give you their attention in the first place, then they won't stick around long enough to learn the how-to advice that you're giving." Guest Links: Website: influenceandscale.com Podcast: influenceandscale.com/podcast Social Media: @tyler.basu MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon! JqkAqbWdtMibSM3THFrx

Your brand identity didn’t just materialize overnight. You had to hone your craft, find your voice, learn from the experts, create content, find a place to house it, and all the rest, right?  It’s a lot of work, so you don’t want to miss out on opportunities to be found and to convert the people who find you. Today we're going to talk about how to create a brand that shines because you've set up the identities in the right places and in the right ways to let people know what you're all about. Highlights: Set up first impressions with great profiles and cover art Make sure your content matches your brand Learn what makes a great headline Discover what works for a thumbnail Understand keywords, tags and categories Figure out what platform works best for you Quotes: "So, how do you create a brand identity that shines? You build it in a way that follows the guidelines of the channels you're using. That helps you stand out and position yourself, so when people look for you, they find something that really reflects who you are and what you're all about." "Your first impression for most of your social channels and content will be your biography, your profile, or your cover. That's what's going to define who you are." "What you want them to see is who you are, who you can help and how you help them. You want that to be apparent right off the bat. A lot of us figure that out in terms of how to introduce ourselves, maybe at a networking event, but we don't follow through by defining that in our online profiles." LINKS MENTIONED: Canva Getaudiogram Fusebox Streamyard Tubebuddy Yoast Bluehost Grammarly Convertkit Designrr MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

Discover why leading a community is so important with Dana Malstaff of Boss Mom, a 50,000+ person Facebook group. Building a community around your business is important not only for revenue but also for your entrepreneurial soul! How do you build a Facebook group that is alive and being nurtured, where the community is leading the conversation and is active in a good way? If you're building your first community, how do you get started and where do you find people to join your Facebook group? What do you post to keep people engaged? That's what we talk about today. HIGHLIGHTS FROM THE EPISODE: Why building a Facebook group is effective The challenges of groups and community How to set intentions for the community Steps to create your Facebook group Best practices for opt-ins QUOTES: "It does take a little bit more mental strength, I think, to be a leader, but I would challenge anybody who wants to be the CEO of a company should try to be able to run a community." "A community is a way to help us create a business that loves us back and makes us feel all valuable. I think we should not discount how much of our emotions and our brain drives our ability to be productive." "There is always opportunity for failure and disruption. If we see those as opportunities, then growing a community and growing your business will always feel fruitful because it's like a growing pain that helps you get better and helps you get taller, proverbial, taller, you know?" "I don't care if you have two thousand or a hundred thousand people on your list. If the two thousand people are the right people, it's always better than a hundred thousand right now." GUEST LINKS Dana's website: boss-mom.com Facebook group: BossMomDana MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

This week, we're talking about super easy ways to fill your content calendar all year.  If you're anything like me, you’re always looking for new ways to keep the ideas coming. Creating content is not easy. In fact, creating content can be really hard. One of the hardest things is coming up with ideas. It's easy to lose motivation when you don't have a consistent flow of ideas. But your audience is counting on you to be consistent. The reason they tune in each week is that they expect you to deliver more new content, so you need to create great habits to keep that content flowing. Highlights: What habits you should develop How to dive deeper into previous content Find out what people are asking about Zoom in on your niche Repost your best content Quotes: "Your audience is counting on you to be consistent. The reason they tune in each week is because they expect you to deliver more new content, so you need to create great habits to keep that content flowing." "Looking backward is a great way to create things forward." "Niche content is about depth instead of breadth." "Don't make your audience find the diamond in the rough. Share your diamonds with them right from the start." "What do your listeners get from a mashup? They get several industry leaders’ opinions on one topic all in one place. And they didn't even have to listen to all those episodes to figure it out. You brought it to them. That's the power of a mashup."   MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

TikTok is the place to be if you're looking for organic growth. There are more watchers than creators on the platform right now, which means your content can be seen by more people. Collin was able to quickly jump from zero to over 4 million views and over 350,000 followers. If you want to hear how he did that, keep listening because there are nuances to this. It isn't just getting lucky. You actually have to figure out what the strategy is going to be that you can apply to your business. Highlights from the episode: Why you should consider TikTok What to create TikTok strategy tips Collin's personal TikTok journey How to test what works for you How to repurpose TikTok content How to establish your authority on the platform Quotes: "Number one, I would definitely find out what you would enjoy posting about every single day. What do you want to be known for? If one of your videos went viral, would you be able to do it again?" "You need to catch attention because if you don't catch attention, people are scrolling so fast and they want the dopamine hit so much that if you don't get their attention fast enough, they're just going to scroll." "If you're new, I would post three to five times a day. One a day is fine because if we set huge goals and we don't meet them, we usually just give up. So make sure that you're actually meeting what you want to do." "For anyone listening, this gives you a reason to get started right now. Your life can change. You can get 10,000 followers in a week if you really push and found something that works." "It's not like any other platform where you really have to build something up. It takes one video for you to be very successful in the platform and blow up." "You have to test until you find what is gaining traction for you. Don't give up because one content strategy didn't work." Guest Links: Collin's Instagram, TikTok, and Twitter TikTok Blueprint MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

You’ve got to create content for your business, but why settle for that when you could absolutely crush content with the best content marketing tools around?  This week, we’re looking at marketing tools specifically for content creators who are producing podcasts, videos for YouTube, and blogs. These are the tools you'll need to turn that piece of content you create into hundreds of other pieces of content in a way that doesn't drown you and become more than you can handle. Highlights from the episode: Find highlight moments in your content.  Systemize the process of creating those moments.  Extract and create them. Quotes: "When you deliver an idea in a concise way, it resonates with your audience because it's focused, because it's clear, because they can understand it."  "You're going to get out there, you're going to create, you're going to record something. Then you're going to have to go back and find that golden nugget of information. So the first step in that is figuring out what does an amazing piece of content, in terms of a highlight, what does that mean?" "The point I want you to take away from this is that you have to look for the easiest, fastest way that you can skim through this content." "Figuring out where you are and your process is important, but these things are all there for you to help not only extract your highlights, but also to format them in a way that really makes them pop on the media platforms." "If you can put the effort into those steps, then you have more of a chance of taking this thing that you put all this effort into creating and having people find it, having people actually listen to it and subscribe to it." MARKETING TOOL LINKS Rev Descript Quicc Repurpose Headliner Getaudiogram WrapR Lumen5 Upwork Freeup Acadium CoSchedule Semrush MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

Learn how you can show up online by taking live videos and repurposing them into a million pieces of content that actually lead to real conversions. Today's guest is Molly Mahoney, also known as The Prepared Performer. Today we're talking about how to use live video in your business, and then how to take that live video content and turn it into a content marketing engine with. We talk about the tools that you should use and systems for how to do that. These are things that no one explains or talks about. Highlights from the episode: Learn how to repurpose and recycle your previously published content What kind of attitude you should have toward video content and how to feel natural when recording them Discover various pages and tools for repurposing your videos Who is in Molly's team and their work roles How to announce a video, reach people and repurpose it Quotes: "One video can turn into fifteen different types of content." "People will say, 'Ugh, I'm going to do a video every week.' And I say, yes! Now you're building this library that lasts forever because live videos on Facebook don't expire." "Whether you're a solo or you have a team, you can't wait to create those systems. Since we had those systems, we're able to pass them off to different team members easily as we grow." "A couple of weeks ago I took my own advice and just did what made me happy. And if they work, they work. If not, at least I'm creating content." Guest Links: Molly's website: www.thepreparedperformer.com Molly's "Map to Millions Starter Kit": molly.live/brandon Facebook Page: The Prepared Performer   MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

Okay, okay. I know what you’re thinking. What Business does this Will Ferrell movie have bring on a romance podcast? Well, I’ll tell you. If you think of Eurovision Song Contest: The Story of Fire Saga as a mere comedy, it falls flat. Funny parts, but not enough of them to override the campy silliness of the movie spectacle. But if you look at it under the gel of a ROMANTIC comedy, then we love it, ja? Besides that, all of Iceland is on board for it. Enough said.

Our guest today is Sheilla Vidal, an independent life insurance broker partnering with individuals and business owners so they can continue caring for those that matter and live a life of financial security and dignity. She is improving the financial situation of families and communities, one policy at a time, through their no-cost living benefits. How a successful business like Sheilla makes sure everything gets done: · If it's not written or scheduled, it won't get done. · Delegate! What Business owners should do right now · Protect your assets · Biggest lesson that businesses should learn from the pandemic: Income Protection, an Asset that will be there when tough times come. Be self-sufficient. · What will happen to your business if you become disabled, retire or die? How will you continue to care for your clients, employees, family ? · Know other roles life insurance plays in business Tips how to Survive and Thrive · Be a lifelong leaner. Invest in yourself. · Everyone has value to offer, including you! · Strive to be better everyday · Don't be afraid to Ask. Opportunities open when you ask. LIAM (Life Insurance Awareness Month) is now! Lifehappens.org launched LIAM, which is normally in September. There is no time to wait in protecting your assets with life insurance. Life insurance is an asset, a legacy and a concrete way of taking care of the people we love and it's more affordable than you can every think. Call me for a free consultation to help you understand how to acquire this affordable asset and legacy! Sheilla Vidal, Freedom Equity Group #707-319-5651 sa_vidal@yahoo.com https://sheillavidal.freedomequitygroup.com/ https://www.facebook.com/SVidalFEG/ https://www.linkedin.com/in/sheilla-vidal-101b6315a/ #ChristophNauer #Balance6 #smallbusiness #entrepreneurs #timemanagement #businesscoaching #business #professionals #relationship #money #health #selfcare#productivity #coaching #consulting #mentoring #teambuilding #leadership --- Support this podcast: https://anchor.fm/christoph-nauer/support

What Business opportunities rises in times of crisis?

What Business opportunities rises in times of crisis?

Questions from the audience - Today's question: What Business should you start?

Today we talk to Casey Gauss. Casey is the founder of Viral Launch. Viral Launch is an online business that helps Amazon Sellers sell more stuff on Amazon. He dropped out of college when he was 21. At the time, his family was going through a really tough time and were living on his little brother’s pizza-delivery paychecks. So he spent all his time Coding and (after failing a few times) built an Online business. When I met Casey he wore hats every day. One day, we sat next to each other in the bus. It was then that Casey said he was considering taking a year off, to learn engineering and science on his own. And I said: "Why not?" Fast forward 3 years – and 45 employees. Here are a few things you'll learn: How they've been able to grow the company so fast. The 3 things Casey wish he'd known earlier in life The software and systems Casey uses to manage Viral Launch Why he insists on a strong culture, in a physical office, even though Viral Launch is a 100% online company What Business schools should teach -- or emphasize more ========== Subscribe to Future Skills on: iTunes | Android  | Stitcher | Spotify Join our newsletter for episode summaries and monthly Q&As: www.futureskillspodcast.com  Apply for the Future Skills Program

What Business are We In: We are in the Restaurant Business For more information or visit us as www.connectioncc.org, or for sermon notes go to thisweek.connectioncc.org.

What Business are We In: We are in the Healthcare Business For more information or visit us as www.connectioncc.org, or for sermon notes go to thisweek.connectioncc.org.

What Business are We In: We are in the landscaping business For more information or visit us as www.connectioncc.org, or for sermon notes go to thisweek.connectioncc.org.

What Business are We In: We are in the news business For more information or visit us as www.connectioncc.org, or for sermon notes go to thisweek.connectioncc.org.

RAWHH23: Are you Marketing or Selling? with Heather Havenwood Hi Winners, Sell Like a BOSS! That is my motto in my business, is it yours? Are you marketing your business or selling? As a speaker at the Small Biz Expo this last week in Chicago, I presented in front of many small business owners. I asked them all this one question: What Business are you in? I got many answers. My answer: You are in the SALES business. Your job, your #1 focus is to sell, sell, sell. Sell your service. Sell your offer. Sell your position. Sell yourself. Also in this RAW episode, I PERSONALLY INVITE YOU to work with me one-on-one as your business and sales coach. For the first time in two years, I am taking on new clients! I hired my first business and sales coach 13 years ago. In fact, I still have a sales coach. I now want to work with YOU to DOUBLE your income and TRIPLE your time off! Go to www.CoachWithHeather.com  Heather Havenwood The Win Thank you for listening, if you are interested in interviewing Heather or have a question for her to answer on the show, please email media@sexybossinc.com Connect with Me: HeatherHavenwood.com/Facebook HeatherHavenwood.com/Twitter HeatherHavenwood.com/LinkedIn HeatherHavenwood.com/YouTube HeatherHavenwood.com/Amazon HeatherHavenwood.com/TV Support this podcast

Today we have Shyamoli Gramopadhye a food technologist at Dairy Concepts where she solves the technical problems of her clients in the cheese and cheese powder industry. Shyamoli is actually a very supportive writer for Foodgrads and writes articles on the site. This episode has a lot of info about India’s food scene. Not just the culinary aspect, but the industry aspect as well! Shyamoli is highly passionate in this aspect and is learning as much as she can in the United States, where she will hopefully bring it back to India some day. Other tidbits in the episode include: the power of creative freedom, curiosity, and we sprinkle in a few great book recommendations throughout the episode. About Shyamoli I'm a Food Technologist in the Innovation Department at DairiConcepts. I'm extremely passionate about all aspects of food and my latest achievement in the food world is being an Elite Squad Yelper! About DairiConcepts As a comprehensive solution specialist, DairiConcepts offers an extensive line of cheese- and dairy-based powders, seasoning blends, concentrated pastes, flavor enhancers and hard Italian cheeses. With industry-leading expertise in clean label formulation and manufacturing, our custom ingredients can accommodate your specific flavor profiles and label claims, as well as broaden dairy-flavored ingredients into new dimensions of taste and functionality. Sponsor This episode is sponsored by FoodGrads, an interactive platform for the Food & Beverage Industry, which focuses on closing the gap between students and employers with a broader mission to attract and retain people to a meaningful career in food. From Food Scientists to Farmers, Chefs to Plant Managers, QA Technicians to Dietitians, or Marketing and Sales, no matter what your passion--there's something for everyone in Food—and they will help you find it. Join FoodGrads for support, mentorship and guidance to start your career. Just go to foodgrads.com If you like what you heard, like us on facebook or set a review on itunes. It helps wonders. If you have any questions or suggestions on how to improve the podcast, don’t be afraid to email me at podcast@myfoodjobrocks.com Key Takeaways - Research versus business and how it works in industry - Shyamoli’s experience with her mother’s food business - Shyamoli and my discussion about farming Question Summary What do you tell people in a sentence or less?: I’m a food technologist What specifically do you do?: Food technologist for Dairy Concepts. They are a support system and test flavors Dairy Concepts: Cheese and cheese powder company Favorite thing to do at your job?: A mixture of science and business. I can see both sides and see how my research affects the money Career Path: My mom is in the food industry, undergraduate degree in biotechnology, subject that talked about food industry, went to get a masters Reason why I went to the US: To study food science and bring it back to India. There’s no food innovation in India The most important skill you need for your job?: Curiosity How should you spark your curiosity?: You definitively have to be in a field that interests you. Read more, keep your eyes open My Food Job Rocks: I can learn so much about food and use it to start something new What Business would you want to start?: A farmer space where people can come see what it takes to farm. The Future of Food: The Third Plate by Dan Garber What do you look for most in a job?: Creative Freedom Is it a cultural thing?: Yes Food Technology: Plant Based food such as lentils Biggest Challenge: How broken the food system is Who is doing a good job fixing it?: Hampton Creek, Kashi, Larabars Favorite Kitchen Item: Muffin Mold for portion control Favorite Book: The Voluntourist by Ken Budd Favorite Food: Pani Puri Food Media: Food Dive, Food Rush If you were to tell a food science class right now, what would it be?: Talk to people and don’t hesitate to talk to experts The more people talk to people, the more we can dismiss miscommunication Other Links Foodgrads.com Procurement Indian Organic Farming Chef’s Table Fair Trade Chocolate Beard Wine Chocolate by Simran Sethi Endangered Species Craft Chocolate