Podcasts about social search

Your resident social media experts are here, deep diving on the most underrated tool in the modern social media toolkit – social search. Right now, it's the biggest missed opportunity you might not be talking about.  More than a buzzy phrase, properly utilizing social search will be a game-changer for brands looking to keep strategies fresh and stay ahead.  This week, Verity meets with the expert on why & how we should be embracing social search, Beth Thomas (Director of Social @ Frankly | ex-TikTok, ex-Deliveroo & one of LinkedIn's Top 25 Marketers to Watch). From tactical advice that will change the way you create for socials, to candid industry chats exposing how we're all really feeling, this episode has it all.  (And yes, we really did go there.) Tune it to learn:  Why Social Search Is More Than A Trend: Forget SEO. Gen Z is using TikTok and Instagram as their search engines. But is your brand's content searchable? From adding native text to tagging locations, Beth explains why every post needs to “teach” the platform what it's about to get discovered by the right people. How To Get More From Your Creators: The best briefs are… brief. Beth emphasizes the importance of giving creators creative control while ensuring their work aligns with your brand's identity. It's about long-term partnerships, not micromanagement, to build trust, authenticity, and stronger Advocacy. Rethinking Trends & Discoverability: Beth challenges the trend-chasing mindset, urging brands to create with intention instead of blindly following the crowd. She also redefines discoverability: it's not just about getting seen but connecting with the right audience. Building Community Without Burning Out: Everyone's talking about building community, but not every brand needs to. Beth unpacks how to decide if it's right for you and why responding to comments alone doesn't make a community. For those ready to commit, she shares tactical ways to add real value to online spaces. Why Data's The Secret Weapon In Your Social Strategy: Beth believes brands relying solely on third-party analytics tools are stuck in 2017. Learn how to leverage TikTok's backend insights to track performance (hello, search data!) and adapt your strategy in real time. Hit play. Level up your social strategy.  Rate & review Building Brand Advocacy: Apple Podcasts Spotify Connect with Beth: On LinkedIn

In this episode, host Pierre Daillie dives into the essentials of marketing success with Samantha Russell, Chief Evangelist at FMG Suite. Samantha shares her expert insights on how financial advisors can thrive in a digital-first world, where competition is nationwide, and the rules of client acquisition are constantly evolving.

Dans ce 52ème numéro du WAMcast, nous décryptons un sujet brûlant : l'évolution des comportements de recherche en ligne. David Eichholtzer, fondateur et dirigeant de l'Agence WAM, vous donne des précisions sur les tendances du Search en 2025. L'utilisation massive du Social Search (recherche intégrée aux réseaux sociaux), du Retail Search (Amazon, Ebay, etc.) et le développement de l'IA Search ou des moteurs de réponses sont-ils entrain de remettre en cause la position de leader de Google ? Quelle stratégie SEO adapter dans ce nouveau paysage du Search en pleine mutation ? Toutes les réponses dans ce WAMcast, votre podcast dédié à la visibilité et à l'autorité digitale des marques.L'Agence WAM est spécialisée dans le développement de l'autorité digitale des marques à travers une approche intégrée du SEO, du brand content, des relations presse (RP) et de la data. Grâce à une expertise complète et une vision globale du marketing digital, nous accompagnons nos clients pour maximiser leur visibilité naturelle sur les moteurs de recherche, renforcer leur notoriété et optimiser leurs stratégies d'acquisition.--Tout savoir sur l'Agence WAM : https://agence-wam.fr/Nos études de cas : https://agence-wam.fr/references/Nous contacter : https://agence-wam.fr/contact/Suivre toutes nos actualités : https://www.linkedin.com/company/agence-wamHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

For anyone in ecom or performance marketing, this podcast is a must listen. Forget ROI and ROAS, think unit economics, says former investment banker (her last big deal was the Myer float) turned entrepreneur Carla Penn-Kahn. She was early into ecom and left Credit Suisse to launch four of her own –Kitchenware Australia, A Gift Worth Giving, Everten and Buy My Thing. But she sold her last venture last year when she realised it had hit peak profitability. With performance ad prices doubling in four years, and Amazon reaching full speed, the unit economics weren't going to get any better. Penn-Kahn thinks direct-to-consumer trailblazers have likewise lost their mojo – and their moats – and face the same dilemma, because they can no longer sustainably scale through advertising and VCs are sharpening their bottom line focus as much as the top. Meanwhile, Amazon has just signed an exclusive deal with Australia Post to deliver on weekends. “I can't see other brands like Myer and DJs getting Aus Post to do the same for them … which 100 per cent gives Amazon an edge in this market over Australian businesses.” Hence she's cool on the outlook for many, but particularly the likes of The Iconic, Temple and Webster, Adore Beauty and Australian marketplaces like Woolworths-owned Catch, which last week put a $96m dent in Wesfarmers' balance sheet. Loyalty programs and retail media offers a lifeline for some, per Penn-Kahn, but most DTC brands don't have the latter option. But Amazon might not have it all it's own way. She suggests Microsoft might be gearing up to buy Shopify (which in Australia lays claim to controlling 25 per cent of all ecom transactions). If it happens “they will own the space”, suggests Penn-Kahn. “You will be advertising on Bing through the Shopify network as an ecom brand and leveraging Microsoft's AI to build your website, build the content. It could be a full ecosystem roll up if it happens. It's very possible.”See omnystudio.com/listener for privacy information.

In this episode, Project Liberty Founder Frank McCourt joins Matt for a second round to discuss the challenges and opportunities presented by rapidly developing AI technologies. Building on their previous chat about digital infrastructure, they explore whether AI will exacerbate social media, digital advertising, and data centralization issues, or fundamentally change them. McCourt emphasizes fixing the internet's design flaws to ensure AI benefits society, advocates for returning data ownership to individuals and stresses the need for political engagement to align AI with democratic values. Tune in for this enlightening conversation and what we can do moving forward.Links & References: References:RadicalxChange(s) | Frank McCourt: Founder of Project Liberty (Part I) on Reclaiming the InternetKhmer Empire | WikipediaThe Decline of the Khmer Empire | National Library of AustraliaRestrictions on TikTok in the United States | WikipediaTikTok sues to block prospective US app ban | CNN BusinessHow Silicon Valley gamed the world's toughest privacy rules - POLITICOEuropean Union fines Meta $1.3 billion for violating privacy laws : NPRThe Dangers of the Global Spread of China's Digital Authoritarianism | Center for a New American Security (en-US)China's Techno-Authoritarianism Has Gone Global | Human Rights WatchChina trying to develop world ‘built on censorship and surveillance' | Privacy News | Al JazeeraProject LibertyPeople's Bid For TikTok - Project LibertyBios:Frank H. McCourt, Jr. is a civic entrepreneur and the executive chairman and former CEO of McCourt Global, a private family company committed to building a better future through its work across the real estate, sports, technology, media, and capital investment industries, as well as its significant philanthropic activities. Frank is proud to extend his family's 130-year legacy of merging community and social impact with financial results, an approach that started when the original McCourt Company was launched in Boston in 1893.He is a passionate supporter of multiple academic, civic, and cultural institutions and initiatives. He is the founder and executive chairman of Project Liberty, a far-reaching, $500 million initiative to transform the internet through a new, equitable technology infrastructure and rebuild social media in a way that enables users to own and control their personal data. The project includes the development of a groundbreaking, open-source internet protocol called the Decentralized Social Networking Protocol (DSNP), which will be owned by the public to serve as a new web infrastructure. It also includes the creation of Project Liberty's Institute (formerly The McCourt Institute,) launched with founding partners Georgetown University in Washington, D.C., Stanford University in Palo Alto, CA, and Sciences Po in Paris, to advance research, bring together technologists and social scientists, and develop a governance model for the internet's next era.Frank has served on Georgetown University's Board of Directors for many years and, in 2013, made a $100 million founding investment to create Georgetown University's McCourt School of Public Policy. He expanded on this in 2021 with a $100 million investment to catalyze an inclusive pipeline of public policy leaders and put the school on a path to becoming tuition-free.In 2024, Frank released his first book, OUR BIGGEST FIGHT: Reclaiming Liberty, Humanity, and Dignity in the Digital Age.Frank's Social Links:Project LibertyProject Liberty (@pro_jectliberty) / XProject Liberty (@pro_jectliberty) • InstagramMcCourt Institute (@McCourtInst) / XMatt Prewitt (he/him) is a lawyer, technologist, and writer. He is the President of the RadicalxChange Foundation.Matt's Social Links:ᴍᴀᴛᴛ ᴘʀᴇᴡɪᴛᴛ (@m_t_prewitt) / X Connect with RadicalxChange Foundation:RadicalxChange Website@RadxChange | TwitterRxC | YouTubeRxC | InstagramRxC | LinkedInJoin the conversation on Discord.Credits:Produced by G. Angela Corpus.Co-Produced, Edited, Narrated, and Audio Engineered by Aaron Benavides.Executive Produced by G. Angela Corpus and Matt Prewitt.Intro/Outro music by MagnusMoone, “Wind in the Willows,” is licensed under an Attribution-NonCommercial-ShareAlike 3.0 International License (CC BY-NC-SA 3.0)

In today's episode we're talking about how social media platforms have become essential tools for searching and shopping, far beyond their original social interaction purpose. Listen and find out more at DelosInc.com/episode349.  

In today's episode, Tori D'Amico, Managing Content Editor at YPulse, shares insights into the evolving opinions and behaviors of young consumers concerning AI and search. The interview reveals that Gen Z and millennials increasingly use social media platforms as search engines and hold nuanced views about AI. Despite recognizing that AI could potentially take over many jobs, a significant portion of young people remain optimistic, believing that their roles will be enhanced rather than threatened by AI technologies. The emerging dynamics of AI and social media search are reshaping how young consumers interact with technology and make purchasing decisions. This conversation sheds light on the complex relationship between youth, technology, and the digital landscape.

On today's podcast episode, we discuss how much people are actually searching on social media platforms versus looking elsewhere, what a TikTok ban could do to social search, and how AI-powered chatbots are changing how we look for things. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.   Articles mentioned in this episode:  Social Search Trends 2024   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: advertising@emarketer.com. For more information visit: https://www.emarketer.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-what-tiktok-ban-could-do-social-search-how-ai-powered-chatbots-changing-how-look   © 2024 EMARKETER As Target's retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.

The way we search for information online is changing! Paul Amadeus Lane dives deep into a recent SIIA survey with Paul Lekas, SVP Global Public Policy. They unpack the survey's findings on the rise of social media-style search and the surprising role of Generative AI (GenAI) in information discovery. Tune in to learn how user habits are expanding the field of online search, and what the future holds for traditional search engines!

Pour ce 38e épisode du pOD, nous échangeons sur l'utilisation des réseaux sociaux comme moteur de recherche. Retrouvez ci-dessous les principaux éléments abordés durant cet épisode de podcast, ainsi que différents liens et ressources utiles pour approfondir votre réflexion sur cette nouvelle réglementation. Pourquoi aborde-t-on ce sujet ? Si vous êtes Social Media Manager, vous avez forcément entendu parler du “Social Search” (la recherche d'informations sur les réseaux sociaux).  En septembre 2022, un article du New-York Times annonçait que pour la génération Z (moins de 25 ans), TikTok était le nouveau moteur de recherche par excellence. Depuis, Google a reconnu l'impact de TikTok sur sa position dominante dans le domaine de la recherche d'informations. Cela fait donc plusieurs mois que nous en entendons parler. Vu la manière dont les réseaux sociaux font évoluer leurs interfaces, il était temps d'en parler pour comprendre l'impact de ces nouveautés sur notre quotidien

Jeff Beringer founded and oversees Golin's global digital team and has spent more than two decades helping companies earn attention online to build brands and drive demand. In the earliest days of the internet, Jeff helped some of the world's biggest corporations plant their first flags on the web, and today he's helping them embrace AI to do the some of their best work ever. Here, he discusses how AI is being used in PR and the need for brands to embrace social search. Key Takeaways:- The current state of AI in PR- The cycles of technological adaptation in PR and marketing- Building a brand's presence in social searchEpisode Timeline:1:30 The current role of AI in media3:20 How are people specifically using AI in PR and marketing?5:00 Using AI for storyboards7:20 Influencer tracking through AI9:00 Will AI result in the flattening of media and culture?11:30 How we overreacted to the Metaverse12:30 The hype cycle of the Metaverse14:30 What are the difficulties in managing a brand's presence through Threads?17:30 Why some brands don't work consistently across platforms19:00 The need for brands to control their image on social search21:40 Retrieving social search dataThis episode's guests:• Jeff Beringer on LinkedIn• Check out Golin's website Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us! Hosted on Acast. See acast.com/privacy for more information.

How Claritas Aims to Bring Google and Meta AI Marketing Capabilities to Other Forms of Media by Jack NeffNPR adjusts to revenue realities with flat budget projections for -23/24 by Brad HillMarketers focus on search, discoverability as social media use evolves by Kristina MonllosCreators function like standalone media channels by Jasmine EnbergHere's What Buyers Really Thought About the 2023 Upfront by Bill Bradley…as for the rest of the news: BBC Sounds head of metadata and publishing management Emma Conneely shared tips and pitfalls to avoid when promoting a new podcast, studios are turning to influencers to promote content while struck celebrities can't, and MarketingBrew explains what the Delete Act could mean for data brokers in California.

How Claritas Aims to Bring Google and Meta AI Marketing Capabilities to Other Forms of Media by Jack NeffNPR adjusts to revenue realities with flat budget projections for -23/24 by Brad HillMarketers focus on search, discoverability as social media use evolves by Kristina MonllosCreators function like standalone media channels by Jasmine EnbergHere's What Buyers Really Thought About the 2023 Upfront by Bill Bradley…as for the rest of the news: BBC Sounds head of metadata and publishing management Emma Conneely shared tips and pitfalls to avoid when promoting a new podcast, studios are turning to influencers to promote content while struck celebrities can't, and MarketingBrew explains what the Delete Act could mean for data brokers in California.

Hello creators, Let's face it - job search is a vulnerable place to be. You face rejection, and you second-guess your ability. It's a shame pit if you do it all alone.Frantic job search is like swiping on dating apps. If you come prepared with a job search strategy, you have a sense of direction that helps you weed out all unsatisfactory matches. You avoid getting into a rebound that can up your self-esteem momentarily but without adding substance to your career growth. Intention over desperation.The Great Resignation during the Pandemic only accentuated the need for meaningful work which aligns with our values and aspirations.In this episode, I'll share my journey of looking for a job in the tumultuous tech market in the US and the framework of social search developed by Phyl Terry, which was a deal breaker in my job search strategy!You'll find more information on Social Search by  Phyl Terry here: https://www.phyl.org/freetoolsLinkedIN community: https://www.linkedin.com/groups/14129084/If you want to see more of my writing, sign up for my newsletter: https://humanlystories.substack.com/Find my creative work at: https://linktr.ee/humanly.spaceHappy flowing!

EXPERTENGESPRÄCH | Suchst du noch oder erlebst du schon? Für die Gen Z gehört das einfache Suchen und Finden mit Hilfe einer herkömmlichen Suchmaschine der Vergangenheit an. Bereits 40 Prozent der Gen Z öffnen als erstes TikTok, Instagram und Co., wenn sie nach Infos zu Produkten, Events oder Orten suchen. Marie Stoldt: „Die Gen Z möchte Inhalte erleben! Sie sucht nach authentischen, visuell verpackten Informationen, die sie – aufgrund ihrer meist sehr kurzen Aufmerksamkeitsspanne – direkt in ihren Bann ziehen. Diese Inhalte finden sie auf Social Media, nicht auf Google.“ Diese Podcastfolge bietet einen faszinierenden Einblick in die sich verändernde Landschaft der Online-Suche und zeigt wie Unternehmen jetzt von Social Search profitieren können. Du erfährst…  … was man unter Social Search versteht  … warum die Gen Z Social Media Google vorzieht  … was das neue Suchverhalten für Unternehmen bedeutet  … wie du als Unternehmen mit Hilfe von TikTok SEO auf der ForYou Page landen kannst  … warum Social Search viel mehr als nur ein vorübergehender Hype ist  …warum Unternehmen sich jetzt eine definierte Social-Search-Strategie aufbauen sollten Marie Stoldt Social Media Managerin & TikTok Expertin, webnetz Inga Fromhagen Social Media Managerin & Podcast Host, webnetz __________ Du suchst schnelle und professionelle Weiterbildungen im Online-Marketing? Dann bist du bei unseren Webinaren genau richtig! ⁠https://www.web-netz.de/webinare/⁠ Social Search Webinar am 5.7.2023 https://www.web-netz.de/webinare/social-search Weitere Tipps, Tricks und Insights findest du in unserem Blog: ⁠https://www.web-netz.de/blog/⁠ -- Über webnetz: webnetz berät nationale und internationale Kunden in allen Bereichen des Online-Marketings, konzipiert kanalübergreifende Strategien und setzt die Maßnahmen auf Wunsch auch direkt um. Die erfahrene Webentwicklung erstellt Online-Auftritte und optimiert E-Commerce-Projekte – von der ersten Idee bis zur fertigen Website. webnetz ist zertifizierter Partner von Google, Microsoft und Awin sowie Shopware Gold Partner. Über 150 Unternehmen vertrauen seit Jahren der kanalübergreifenden Fachkompetenz von webnetz. Inzwischen arbeiten in Lüneburg über 170 Mitarbeiter in den Bereichen Online-Marketing, Webentwicklung und Consulting. Mehr Infos auf:  ⁠⁠https://www.web-netz.de/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/webnetz/message

EXPERTENGESPRÄCH | Es gibt wohl kaum eine schnelllebigere Branche als die Social Media Branche. Um den Marketingverantwortlichen eine Orientierungshilfe zu geben, werden von Experten Anfang des Jahres unzählige Prognosen abgegeben, auf welche Trends Unternehmen aufspringen sollten, um reichweitentechnisch ganz vorn mit dabei zu sein. In dieser Podcast-Folge gucken wir uns die vorhergesagten Trends genau an und checken, welcher Hype sich in 2023 bereits durchgesetzt hat, was wir schon jetzt als Flop abstempeln können und welche neuen Trends sich für die 2. Hälfte des Jahres anbahnen. Du erfährst… … welche Quellen dir besonders helfen, um bei Social Media Themen up to date zu bleiben … ob im Social Media Marketing überhaupt langfristig geplant werden kann … welche App du bereits wieder vom Smartphone löschen kannst … warum du Themen wie De-Influencing und Social Search nicht aus den Augen lassen solltest Adrienne Becker | Head of Social Media Marketing, webnetz Inga Fromhagen | Social Media Managerin & Podcast Host, webnetz __________ Du suchst schnelle und professionelle Weiterbildungen im Online-Marketing? Dann bist du bei unseren Webinaren genau richtig! ⁠https://www.web-netz.de/webinare/⁠ Weitere Tipps, Tricks und Insights findest du in unserem Blog: ⁠https://www.web-netz.de/blog/⁠ -- Über webnetz: webnetz berät nationale und internationale Kunden in allen Bereichen des Online-Marketings, konzipiert kanalübergreifende Strategien und setzt die Maßnahmen auf Wunsch auch direkt um. Die erfahrene Webentwicklung erstellt Online-Auftritte und optimiert E-Commerce-Projekte – von der ersten Idee bis zur fertigen Website. webnetz ist zertifizierter Partner von Google, Microsoft, Shopware und Awin sowie Shopware Gold Partner. Über 150 Unternehmen vertrauen seit Jahren der kanalübergreifenden Fachkompetenz von webnetz. Inzwischen arbeiten in Lüneburg über 170 Mitarbeiter in den Bereichen Online-Marketing, Webentwicklung und Consulting. Mehr Infos auf:  ⁠⁠https://www.web-netz.de/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/webnetz/message

Det senaste året har det pratats mycket om hur vårt sökbeteende håller på att förändras och att sök i sociala medier blir allt vanligare. Social search var också en av de trender som sociala medie-experten Sara Öhman tog upp i mitt stora trendspaningsavsnitt för 2023. Så jag bjöd in henne igen för att lära mig mer om det. För hon har stenkoll på social search. Google har till exempel själva rapporterat om att en stor andel unga föredrar att söka på TikTok eller Instagram framför Google och Google Maps för vissa typer av sökningar. Det här är ett avsnitt för dig som vill veta mer om vad social search är och hur det fungerar i praktiken. Samt vilka möjligheter det öppnar för marknadsförare att få fler att upptäcka innehåll på olika sociala plattformar. Om gästen Sara Öhman är en av Sveriges främsta experter inom sociala medier och datadriven marknadsföring. Och är med i min expertpanel. Hon har lång erfarenhet av att hjälpa företag med att ta fram strategier för sociala medier och kampanjer i social. Sara har dessutom under många år föreläst, hållit kurser och utbildat marknadsförare i allt från sociala medier till growth marketing. Idag arbetar hon framförallt med att utbilda marknadsavdelningar i datadriven marknadsföring. Hon jobbar också på ett nytt projekt hon kallar Marketing Doers med mini-kurser och föreläsningar inom marknadsföring. Om avsnittet Sara och jag pratar i avsnittet om vad social search är och hur man optimerar sitt innehåll för sök i sociala medier i praktiken. Allt från vilka sociala plattformar det handlar om och olika sökbeteenden. Till hur Sara jobbar med social search idag och vilken roll det kan komma att spela framöver. Du får dessutom höra om: Skillnader och likheter med traditionellt sök Hur man hittar sökord och gör en sökordsanalys Optimering av innehåll för olika plattformar Hur man utvärderar och ser effekt och resultat Social search roll i strategi för sociala medier Och mängder med tips för hur man kan tänka kring söket.. Du hittar som vanligt länkar till allt vi nämnde här i poddinlägget. Och efter länkarna hittar du tidsstämplar så att du enkelt kan hitta till olika sektioner i intervjun. Länkar Sara Öhman på LinkedIn Sara Öhman på Instagram saraohman.se (webbsida) Marketing Doers (webbsida) Google exec suggests Instagram and TikTok are eating into Google's core products, Search and Maps - Techcrunch (artikel) Social search – Börja optimera nu! - Sara Öhman (artikel) Social SEO: How to Help People Find You on Social Media - Hootsuite (artikel) 2023 Instagram SEO: 10 Expert Tips for Better Reach - Hootsuite (artikel) TikTok SEO in 5 Steps: How To Make Sure Your Videos Show Up in Search - Hootsuite (artikel) TikTok SEO: 4 Tips To Boost Your Reach - Later (artikel) Social Media Search Tools & Tactics - eclincher (artikel) Verktyg Google Trends Google Keyword Planner TikTok Keyword Insights Pinterest Trends Ahrefs YouTube Keyword Tool Tidsstämplar [2:54] Om vad social search är och varför det är en trend nu. Samt vilka likheter och skillnader det finns med det traditionella söket. [5:41] Vilka plattformar det är det handlar om inom social search (och vilka som inte är lika aktuella). Och vilka trender Sara ser på de här plattformarna. [9:58] Om vad det innebär att sociala nätverk är uppbyggda kring den sociala grafen och intressegrafen. Samt vilken roll social search kommer att spela framöver. [15:26] Vilka branscher eller nischer är det här extra viktigt för och vilka företag som ska börja jobba med social search redan idag. Vi pratar också om LinkedIn och B2B. [21:12] Sara beskriver hur man jobbar med social search och hur ser hennes process ut. Bland annat de tre steg hur brukar dela upp arbetet i. [27:12] Om hur man gör en sökordsanalys för social search. Pratar både process och vilka verktyg som Sara brukar använda för detta. [30:16] Om vad man behöver tänka på för att optimera in...

Jordan and Dan take a look at an article from the Axis newsletter (axis.org) about the increased use of social media platforms as search engines. --- Send in a voice message: https://anchor.fm/flyoverministry/message

Founders Focus is the show where we get up close and personal with the leaders of the businesses changing the way we work today   Next up is Alex van Klaveren, CEO of KANDIDATE   - What are the benefits of being a non-recruiter, getting into the recruitment business? - Were you always going to start a business or did it just happen? - When did you know it was going to happen? - What are the key differences from being a CEO vs senior manager? - What are the toughest challenges of the role today? - What role does technology play in solving the talent acquisition problem? - What exciting things can customers expect from KANDIDATE in 2022?   All this and more as we take a deep dive into the business leaders building the technology changing the way we work today.   Ep25 Founders Focus is supported by KANDIDATE “I Love Spending Money on Head Hunters” - said no one, ever… The Embedded Sourcer model will get you results by finding new candidates for hard to fill roles. This is not just operating Linkedin Recruiter - this is advanced Boolean Search, X Ray Search, Social Search, and AI based diversity sourcing to find you new, quality candidates that you hadn't found before. We build talent pipelines of 150+ per role, find candidate email addresses, and write engaging reach out copy. We offer a flat fee monthly pricing model-contact gaby@kandidate.com to find out more

Show Notes | June 22, 2021 | Episode 107 Many people make the mistake of keeping their LinkedIn profile very broad. Having too broad of a LinkedIn profile screams of desperation. It says, "I am in need of a job so badly I would take anything!"  We want to flip the script and have an employer say, "I will give you any job you want at my company. I need you that badly." Here is what you need to go from a broad LinkedIn profile to a tailored one:  Know your core values What you're good at What job you want Who you most want to help You may not know the answers to these 4 questions yet. You may be feeling nervous about even approaching the topic because you've never taken the time to examine yourself and what you really want.  Don't worry! We're going to walk you through it, and we're going to have a lot of fun doing it! Links and Resources VirtForce Job Board Kimber Hill LinkedIn In this episode, we mentioned the following resources: Rocket Remote Freemium Course (Episodes 106-120)  Subscribe to Rocket Remote and complete your candidate profile to get access to our Premium course. Join the Conversation Our favorite part of recording a live podcast each week is participating in the great conversations that happen on our live chat, on social media, and in our comments section.   VirtForce on Facebook VirtForce on LinkedIn VirtForce on Instagram Check Out Recent Podcast Episodes: VirtForce Podcast on Apple Podcasts  VirtForce Podcast on Spotify VirtForce Linktree About Our Sponsor Stay At Home Profit provides education, consulting, scholarships and career opportunities for military spouses and veterans in remote work through virtual assisting & digital marketing in an authentic and transparent environment. Stay At Home Profit spent 4 years developing and perfecting multiple certification programs that enhance military spouse's and veterans' skill sets and experience to get hired remotely in the digital workforce. Join the Stay At Home Profit family today and check out our 5-week RVAC Remote Virtual Assistant Certificate program at bit.ly/vf-profit.

Check out @thepublicappeal for a recap of this episode on Instagram!

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you do both paid search and paid social for your clients? If so, are you doing both for most, some or none of those clients? Q2 Are you primarily handling B2B, B2C or a mix of both currently? If you’re e-commerce, that would be helpful to know as well (as it is kind of its own animal)! Q3 Prospecting and/or Awareness - which channels are you using for this and why? Which channel(s) do you start with? Which has been most successful? Q4 Acquisition - which channels are you using for this and why? Which channel(s) do you start with? Which has been most successful? Q5 Retargeting - which channels are you using for this and why? Which channel(s) do you start with? Which has been most successful? Q6 How do you typically use search and social together most effectively? Q7 Which metrics do you rely on most to determine if an initiative is successful on search or on social? Does it vary by your objective (prospecting, awareness, acquisition or retargeting)? --- Send in a voice message: https://anchor.fm/ppcchat/message

In this episode of serious social, Katy Howell is joined by Ian MacArthur from Sagittarius agency to talk search and social and what insurance brands can teach us. Tune in for insight from our latest research report and learn from what's happening in the insurance industry today.Copyright: immediate futureWebsite: http://www.immediatefuture.co.uk Social profiles: ·       YouTube: https://www.youtube.com/user/IFTubes ·       Facebook: https://www.facebook.com/ImmediateFuture/ ·       LinkedIn: https://www.linkedin.com/company/immediate-future/ ·       Twitter: https://twitter.com/iftweeter ·       Instagram: https://www.instagram.com/ifinstas/For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/

Ep 6: Stronger Content, Social & Search | Jeff Johnson • Ep 6: Stronger Content, Social & Search | Jeff Johnson • Ep 6: Stronger Content, Social & Search | Jeff Johnson • Ep 6: Stronger Content, Social & Search | Jeff Johnson • Ep 6: Stronger Content, Social & Search | Jeff Johnson • Ep 6: Stronger Content, Social & Search | Jeff Johnson • Ep 6: Stronger Content, Social & Search | Jeff Johnson

What it’s about Opportunity knocked for Buzz Sumo in 2013, and it was Steve Rayson doing the knocking. Having bootstrapped and sold companies in the past, Steve saw huge potential in Buzz Sumo after stumbling upon a beta version created by his co-founders. Buzz Sumo is similar to Google, but as a social search engine they go a step further. They allow you to search the most shared and liked content, research who is sharing or linking to it, and find out how people are engaging with competitor content. In this interview, I talk to Steve about how Buzz Sumo is essential to content research, what he believes makes great content marketing, how he and his team developed a pricing strategy that worked for them, and his strategy for avoiding churn.   

Director of Social, Search & Performance Media at In the Company of Huskies on Chatbots, Digital and he Future 

Top Tech, Social, Search, Tech Biz and Computer Culture Stories of 2013 includingEdward Snowden, Not-Provided, GoogleHummingbird, Integration with search,Changing consumer habits, Facebook losing teens,Twitter IPO,Gaming Micropayments and more

Top Tech, Social, Search, Tech Biz and Computer Culture Stories of 2013 includingEdward Snowden, Not-Provided, GoogleHummingbird, Integration with search,Changing consumer habits, Facebook losing teens,Twitter IPO,Gaming Micropayments and more

Streamed live on Feb 22, 2013 http://MarketingOnlineHangout.com is were we share free marketing wisdom every week, on Friday's, at 12 Noon PT, 3 PM ET. This week, Dan Safkow, Sean Adams, and guest expert, Yifat Cohen talk about how you can use the power of Social + Search to get you higher rankings. Yifat also shares the 5 things you need to know to get higher rankings. We also open the hangout to MarketingOnline.com Members to ask their own questions. You don't want to miss out on this special broadcast! To learn more about joining a community of entrepreneurs who are converting their passions into profits, and to take the "Persona Test" and "21 Day Challenge", go to http://MarketingOnline.com. A trial membership is just $15.

Facebook has announced Graph Search its new social search engine allowing you to find things relevant to you from your network, it's a huge change and possible financial changer for the company. We discuss or favourite things from CES 2013, the Samsung Dual View, Expansion Pack, 4K/UHD, LG Short Throw Laser TV, Sony's Xperia, Kogan's Agora and fitness gear like the iBits. We discuss Foxtel's new Movies on demand via the GO app, and how TCL is taking on the big guys in Australia, and we tell you how the GlobalGIG WiFI hotspot went in the USA

Facebook has announced Graph Search its new social search engine allowing you to find things relevant to you from your network, it's a huge change and possible financial changer for the company. We discuss or favourite things from CES 2013, the Samsung Dual View, Expansion Pack, 4K/UHD, LG Short Throw Laser TV, Sony's Xperia, Kogan's Agora and fitness gear like the iBits. We discuss Foxtel's new Movies on demand via the GO app, and how TCL is taking on the big guys in Australia, and we tell you how the GlobalGIG WiFI hotspot went in the USA

Dr. David Urpani (a doctor of Artificial Intelligence) co-founded iSelect - Australia's largest and most successful online insurance comparison portal ... turning it in to a multi-million dollar powerhouse. He is now on to his next venture, which he's named moneytribe. Listen in as David shares his insights in to: How he went from being an architect to a doctor of artificial intelligence to starting iSelect. How a tennis match and a freak roller blading accident lead to the creation of moneytribe. The importance of tapping in to social capital in getting an idea off the ground ... or for that matter - basing an entire idea around social capital. The rise of the social search engine. Why it made sense to create moneytribe as an app and not a website. How he plans to monetise moneytribe without losing it's independence and objectivity. During the interview, we talk about the soft launch moneytribe did recently. To tis end, here's the email David sent to some freinds and family to softly launch MoneyTribe last month: Hi [Insert Name] ... As you know I have been working on a new startup - well, we went live with moneytribe Thursday night at 11.30 pm.  I thought I would target a few choice friends who are social influencers & butterfiles!  We are, at this early stage in the life of moneytribe, aiming to spearhead a grass root drive to build authentic members ... moneytribe's value is predicated on having people provide content as they themselves learn about their purchases and where they sit relative to their peers.  To this end I wonder whether you would be able to 'spread the word' to at least ten of your family & friends (who hopefully, might, in turn, be persuaded to spread the word to ten of their family & friends).  This way the moneytribe service will quickly start to generate useful intelligence to its users, the moneytribe members.  If you are happy to spread the word, that would be much appreciated and I include below a script we have been using. Moneytibe now available on the Australian Apple iTunes StoreToday we released Version 1 of moneytribe for iPhone on the Australian iTunes App Store.  You can download it here.  It's free and anonymous. moneytribe connects you with other people who have the same financial products as you.  It helps you compare what you have, are paying, doing and saying with other people like you to help you save time and money and keep your providers honest.  Happy? Discontent? Switching? Find out if others feel the same way. We're building a whole new way for people to compare and get advice on financial products based around trusted peers (your ‘tribes') as well as third party brokers and providers.  And our members always come first. No ads. No pressure. No stress. The more people who use moneytribe the more powerful it will become.  It's early days and we need some tribe leaders to sign-up, share what they have and then tell their friends and family to join. So stand up and be counted – join moneytribe today and take the power back. Links & Resources Mentioned In This Episode .. MoneyTribe website - David's current business. Download the MoneyTribe app from the App Store. iSelect - David's first business. Marketing Coaching with Timbo - Email me at tim(at)smallbusinessbigmarketing(dot)com if you'd like to enquire about my Marketing Coaching package - I'll set up a 15-minute Discovery Call where I'll be able to establish if I can help you move your business forward. Join the marketing discussion beyond my podcast ... For in-depth marketing discussion, join the Small Business Big Marketing LinkedIn Group. See the lighter side of marketing on the Small Business Big Marketing Facebook Page. Receive small business marketing tips on the Small Business Big Marketing Twitter feed. See omnystudio.com/listener for privacy information.

Jim and Dave discuss Google and the Over Optimization Penalty that Matt Cutts announced to allegedly level the playing ground. They also discuss a Bill Slawski post on his SEO By The Sea blog about the Evolution of Google With Social Search.

Jim and Dave discuss Google and the Over Optimization Penalty that Matt Cutts announced to allegedly level the playing ground. They also discuss a Bill Slawski post on his SEO By The Sea blog about the Evolution of Google With Social Search.

Bas has on Li Evans to talk shop on Google+, how Google may be dropping the ball on social search, and how they think you should use each of your social networks.

Social search is all the rage now, but Martin-Luc Archambault is a serial entrepreneur who anticipated the trend and has developed a social search optimizer, WAJAM, which you layer on top of your search requests to get search results from your personal network first.Support the show (https://www.patreon.com/minterdial)

El pasado día 17 de febrero, Google activó para los usuarios de Estados Unidos lo que podemos llamar la socialización de Google, es decir, que cuando se realiza una búsqueda, entre los resultados a los que estamos acostumbrados aparecerán también resultados de las redes sociales como YouTube, Flickr, Twitter... marcados como resultados sociales, eso sí, para ello deberemos estar conectados con nuestra cuenta de Google.

El pasado día 17 de febrero, Google activó para los usuarios de Estados Unidos lo que podemos llamar la socialización de Google, es decir, que cuando se realiza una búsqueda, entre los resultados a los que estamos acostumbrados aparecerán también resultados de las redes sociales como YouTube, Flickr, Twitter... marcados como resultados sociales, eso sí, para ello deberemos estar conectados con nuestra cuenta de Google.

Gilles Barbier est PDG et co-fondateur de DisMoiOu, un service de recherche social sur le mobile. Avec un nom pareil, j'aurais du le rencontrer quand je travaillais à la Coiffure chez L'Oreal! En tout cas, un entrepreneur avec un bon produit qui j'ai rencontré lors duWeb 2010 à Paris. Plein de trucs et astuces pour le marketer dans le business.

Caught this interview with Gilles Barbier, CEO and co-founder of this French startup, TellMeWhere (DisMoiOu in France). TellMeWhere is a new social search service, made for the mobile platform. Very handy and growing well. Catch up with Gilles in this short interview made at LeWeb 2010, on December 9. Support the show (https://www.patreon.com/minterdial)

Gastheer Maarten Hendrikx, @maartenhendrikx op Twitter. Panel Stefaan Lesage, @stefaanlesage op Twitter, of via de Devia website. Marco Frissen, @marcofrissen op Twitter, of via zijn website. Jojanneke van den Bosch, @Jojanneke op Twitter of via haar website. Cindy De Smet kan je bereiken via haar website. Onderwerpen In deze derde afleveringen behandelen we het Web-, Gadget- en algemene Technologie nieuws van de voorbije week. Er komen een brede waaier van onderwerpen aan bod waaronder : In Brussel buigen Europarlementariërs zich deze week, woensdag, over nieuwe telecomregels. Een onderdeel daarvan is de (strengere aanpak) van internetpiraterij (Radio 1 : Internetpiratrij, Security.nl : Kabinet gaat downloaden verbieden) Mozilla Labs werkt aan een nieuwe applicatie : Mozilla's Raindrop (Mozilla's Raindrop: An Open Conversation Aggregator) Wat vinden we ondertussen van Goole Wave ? Google lanceert Google Music Search, voorlopig echter alleen in de VS (iPhoneclub.nl: Google werkt aan eigen muziekdienst Google Audio, iPhoneclub.nl : Google start met zoekdienst voor muziek: Google Music Search) Bing toont Tweets in zijn zoekresultaten, voorlopig echter alleen in de VS. Google is van plan hetzelfde te verwezenlijken (bing is bringing twitter search to you, RT @google: Tweets and updates and search, oh my!) Google lanceert Google Social Search in een test fase. (Google Social Search Launches, Gives Results From Your Trusted “Social Circle”) Twitter lanceert de Twitter Lijstjes, wat vinden wij ervan ? Tijd voor nerd nieuws : Android 2.0 (Android 2.0 Official: It's the Android We've Been Waiting For) Twitter lanceert de Twitter Lijstjes, wat vinden wij erven ? Tip van de Week Wekelijks vragen we ook aan onze panelleden om een tip van de week voor te stellen. Deze tip kan een nieuws software of hardware product zijn, een brokje tech nieuws, of zelfs gewoonweg een tip waarvan ze denken dat het interessant is voor het publiek. Deze week bracht ons panel de volgende tips naar voor : Cindy stelt ons De werktitel : Journalistiek laboratorium voor, het is een weblog van onafhankelijke journalisten die als doel hebben teruggaan naar de basis van de journalistiek : De waarheid vertellen Marco brengt ons de strip Geek & Poke en Thymer wat een taak- & porjectmanagement tool van Nederlandse bodem. Het heeft een heel eenvoudige en propere interface met integratie naar Twitter en Mail. Op 15 november wordt er de jaarlijkse MacBeurs georganiseerd in Hasselt. Stefaan zal daar 3 workshops geven (iPhoto, iMovie en Final Cut). Mochten er die dag luisteraars aanwezig zijn op de MacBeurs, geef dan gerust een seintje en dan kunnen we rusting een pint drinken. Jojanneke had het over super strakke, knappe en grafische presentaties aan de hand van Prezi. Prezi brengt een volledig nieuwe ervaring aan het geven van presentaties. Maarten vond een fantastische applicatie voor de iPhone die het lezen van Comics heel op de iPhone heel aangenaam maakt. Jammergeneog is ook hier bepaalde content beperkt tot de VS. Feedback Het Tech45 team apprecieert alle feedback die ingestuurd wordt enorm. Heb je dus opmerkingen, reacties of suggesties, dan zijn deze altijd welkom op reactie@tech45.eu Deze aflevering van de podcast kan u downloaden via deze link, rechtstreeks beluisteren via de onderstaande player, of gewoon aboneren via iTunes.

Sazcast Episode 5 - Google & Bing's Social Search & Entrepreneurship

BpNT Meetup 2008 May #3: Social Search