Podcasts about rehumanize your business

In the digital landscape that we live and do business in, the human-centered connection has been stripped away from many of our relationships. On today's show I talk with Ethan Beute about how to overcome this hurdle and excel in all of your relationships through embracing human-centered communication. We focus on one of the simplest and most effective ways to break down this digital isolation - video messaging. Sending video messages allows you to interact with others like no other form of digital communication. By leaning into human vulnerability and accessing all of the forms of verbal and verbal communication, video messages communicate your message and leave no room for misinterpretation. They also make the viewer feel heard and understood. All of these aspects combined with a genuine care for your clients will build healthy, long-lasting relationships that evolve into the backbone of your entire business!  Key Takeaways Digital communication strips the humanity from our business relationships Use video messaging to build genuine connection and make your clients feel valued Never try to solve conflict over text-only messaging About Ethan Beute Ethan Beute is Chief Evangelist at BombBomb, Wall Street Journal bestselling author of "Human-Centered Communication" and "Rehumanize Your Business," and host of Chief Evangelist and The Customer Experience Podcast. In This Episode [00:00] Welcome to the show! [03:46] Meet Ethan Beute [05:28] Why video communication? [17:47] Personal growth through responding well [22:56] Impactful examples [32:05] Specific use cases [37:52] What is BombBomb? [40:25] Bonus use cases [44:26] Outro Quotes “The sincerity matters above all.” [12:10] - Ethan Beute “All anyone that we're working with wants out of life is to be seen as the unique individual human being that they are; that they matter.” [14:30] - Ethan Beute “Our single biggest impediment to growth is human vulnerability: fear of judgment, fear of rejection…” [28:05] - Ethan Beute Guest Links Find Ethan Beute online  Follow Ethan Beute on Instagram | Facebook | Twitter Follow BombBomb on Instagram | Facebook | Twitter Get your free, enhanced, digital copy of the book Human-Centered Communication Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

In this episode, we invite Ethan Beute. Ethan is the Chief Evangelist at BombBomb and a marketing strategist, Educator, Amazon Best selling Author of Rehumanize Your Business, and a WSJ Best Selling Author of Human-Centered Communication. He is also the host of the Chief Evangelist and The Customer Experience Podcast. What you will learn: - BombBomb videos for job search - Ethan's vision with BombBomb - Ethan's backstory and career journey - The book: Rehumanize Your Business - How COVID impacted the users of BombBomb - New updates and features of the BombBomb video - Ethan's advice for the audience to get started with BombBomb If you enjoyed today's episode, don't forget to subscribe and leave us a ⭐5 STAR REVIEW!! It only takes a few minutes and let me tell you... those reviews really help people find the show! Get in touch with guest:

Hey CX Nation,In this week's episode of The CXChronicles Podcast #176 we welcomed Ethan Beute, Chief Evangelist at BombBomb, Host of The Customer Experience Podcast, and Wall Street Journal best-selling Author of "Human-Centered Communication" & "Rehumanize Your Business".Ethan has spent more than a decade helping people enjoy clearer communication, human connection, and higher conversion by replacing some of their faceless, digital communication with simple, personal video messages in emails, text messages, LinkedIn messages, Slack messages, and similar. He's sent more than 12,500 videos and co-authored two (and a half) books on the what, why, who, when, and how of this "relationships through video" movement. BombBomb makes it easy to record, send, and track video messages, allowing you to be “in person” with those who matter most to your business at any given time.More than 60 thousand business professionals in Mortgage, Finance, Insurance, and Real Estate use BombBomb Video to rehumanize their communication.Ethan's also the host of one of my favorite podcasts, The Customer Experience Podcast where he interviews amazing customer focused business leaders from across the world. In this episode, Ethan and Adrian chat through how he has tackled The Four CX Pillars: Team,  Tools, Process & Feedback throughout his career + shares some of the tips & tricks that have worked for him across his customer focused business leader journey.**Episode #176 Highlight Reel:**1. Leveraging video messaging to communicate with your customers & your team 2. Creating natural collisions with your customers & users to fuel growth 3. Meeting your customers and team on their preferred communication mediums 4. Doubling down on asynchronous messages + humanizing your outreach 5. Finding the balance between the human touch and the technology touch Huge thanks to Ethan for coming on The CXChronicles Podcast and featuring his work and efforts in pushing the customer experience and customer success space into the future.Click here to learn more about Ethan BeuteClick here to learn more about BombBombClick here to learn more about The Customer Experience PodcastIf you enjoy The CXChronicles Podcast, please stop by your favorite podcast player and leave us a review today. This is the easiest way that we can find new listeners, guests and future business leaders to join our customer focused community!And be sure to grab a copy of our book "The Four CX Pillars To Grow Your Business Now" available on Amazon +  check out the CXChronicles Youtube channel to see all of our customer focused business leader video content + our past podcast episodes!Reach out to CXC at INFO@cxchronicles.com for more information about how we can help your business make customer happiness a habit!Support the show

In this episode of The Marketer's Journey, I interview Steve Pacinelli, Chief Marketing Officer at BombBomb and The Wall Street Journal best-selling author of Rehumanize Your Business and Human-Centered Communication. During the episode, we discuss Steve's journey to CMO, the importance of great communication and how to be a better advocate for your brand.Check out this and other episodes of The Marketer's Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!Key takeaways from this episode:Believe in your product. Steve mentioned that the best way to sell your product is to truly believe in it and the benefits it can bring to your life. By getting to know BombBomb's product and the power it had to impact his own life, Steve was ultimately led to join the company as CMO and ulatimately infuse his role with passion.Events are a microcosm of the marketing space. Steve made an insightful point about events being a microcosm for the entire marketing space because convincing customers to attend the event is a big ask in itself. Once the guests have made the commitment to show up to an event, the job of the marketer becomes building trust and rapport through face-to-face contact.Humanize your interaction with customers. As the author of Rehumanize Your Business and Human-Centered Communication, Steve knows all about the importance of bringing the human element back into the marketing conversation. When it comes to communication, Steve suggests asking tough questions like “why would someone be drawn to engage with this video, email or campaign?” so you can gain a better understanding of connecting with your customer on a human-to-human level.Learn more about BombBomb here: https://bombbomb.com/ Learn more about Steve here: https://www.linkedin.com/in/stephenpacinelli/

In this episode of the Startup Selling Podcast, I interviewed Ethan Beute.   Chief Evangelist at BombBomb, Wall Street Journal bestselling co-author of Human-Centered Communication and of Rehumanize Your Business, and host of The Customer Experience Podcast, Ethan Beute has spent the past decade helping business professionals be more personal and human through simple video messages. He's sent more than 12,000 videos himself.    He also spent a dozen years leading marketing teams inside local television stations in Chicago, Grand Rapids, and Colorado Springs. He holds undergraduate and graduates degrees from the University of Michigan and UCCS in communication, psychology, and marketing. A husband and father, he lives in Colorado Springs, Colorado. Some of the topics that we covered are:   Rehumanizing the experience of our communication. How do we create a personal connection with people? Digital Pollution.  Ethan's Platinum Rule. Opportunities and mistakes made when using videos to connect with people.   Links & Resources:    Website: www.bombbomb.com   Twitter: twitter.com/ethanbeute   Amazon: www.amazon.com/Ethan-Beute/e/B07LFNWL39   Ethan Beute  on LinkedIn: linkedin.com/in/ethanbeute Listen & subscribe to The Startup Selling Show here:   BluBrry | Deezer | Amazon | Stitcher | Spotify | iTunes | Soundcloud | SalesQualia   Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you're listening to the show.

In this episode of #SpeakingBusinessPodcast, I talk to Ethan Beute. Ethan is Chief Evangelist at BombBomb, a platform to build better business relationships with video messaging. He is also host of The Customer Experience Podcast, and co-author of Rehumanize Your Business and of Human-Centered Communication. Links: More about Ethan Beute Connect with Ethan on LinkedIn More about Maria Franzoni Ltd Connect with Maria on LinkedIn Connect with Maria on Facebook Listen here: Podfollow Libsyn  Apple Podcasts  Stitcher Spotify This podcast was created using Alitu.  Powerfully simple recording and editing tools for podcasters.  Record your show, edit it in minutes, and publish directly to your host.  Find out more and join here.

Do you make your audience think differently? The speeches that tend to be paid the most and make you immensely bookable are those that make the audience think differently and offer relatable takeaways. Turn yourself from a speaking expert into a visionary. How do you do that? I share my thoughts below on how you can achieve this. If you've found this podcast useful you might find this week's podcast interview, Build better business relationships with video messaging with Ethan Beute, very helpful too - https://speakingbusiness.libsyn.com/. Ethan is Chief Evangelist at BombBomb, a platform to build better business relationships with video messaging. He is also host of The Customer Experience Podcast, and co-author of Rehumanize Your Business and of Human-Centered Communication. Ethan shares the role of video in today's day-to-day, how digital pollution is affecting speakers and why we need to be human-centered in our digital communication.

Ethan Beute is the chief evangelist at BombBomb, host of The Customer Experience Podcast, and co-author of Human-Centered Communication and Rehumanize Your Business. In today's episode, we're going to discuss how we can humanize our businesses by avoiding digital pollution. Read more at: https://monetizationnation.com/blog/how-to-reduce-digital-pollution-and-create-valuable-online-content/

Ethan Beute is the Chief Evangelist at BombBomb and he is a co-author of Rehumanize Your Business and of Human-Centered Communication, his newest book. He is also the host of The Customer Experience Podcast. Ethan Beute has spent the past decade helping business professionals be more personal and human through simple video messages.   Questions   Could you share with our listeners, those who have not tapped into your awesomeness as yet, a little bit about your journey, how it is that you got to where you are today? Could you share with us maybe, I would say the main pillars that that book is built on? Who is the book for? What is the book about? And how can it really help you to up your customer service game? What does a company need to be to be customer obsessed and cult followed that people want to follow that brand? How can you really get your customers to want to be intrinsically loyal to you? Are there maybe two or three indicators as a representative or a manager or an employee in an organization that will kind of guide you to know that you're truly connecting with someone? Could you share with me why video is so impactful? How does it work? And what kinds of messages can you give with a video? Is it only for tutorial based kinds of conversations? Or can it just be simple responses and messages instead of actually written communication? Can you share with us what's the one online resource, tool, website or app that you absolutely can't live without and your business? Could you also share with us maybe one or two books that have had the biggest impact on you? It could be a book that you read a very long time ago, or even one that you've read recently that has left somewhat of a memory or good memory or an impact on you? Could you share with us what's one thing that's going on in your life right now that you're really excited about? Either something you're working on to develop yourself or your people? Where can listeners find you online? Do you have a quote or saying that during times of adversity or challenge, you will tend to revert to this quote; it kind of helps to get you back on track or keep you refocused.   Highlights   Ethan's Journey   Ethan shared that he built a career in local television, so he ran local marketing teams inside local TV stations like your local ABC, or NBC or Fox station, in Grand Rapids, Michigan, in Chicago, and out here where he is now in Colorado Springs, Colorado. And he was kind of bored of the work; he had been doing it for some time. And so, he started doing project work with a variety of different people that he knew, including the two co-founders of BombBomb and he just really liked what they were up to, he thought it was interesting. And so, he joined them as the first and only marketer over a decade ago as you were kind enough to mention in the introduction.   And in that time, just the growth in team size, customer base, revenue, it's been this dramatic journey of transformation and that's been happening at the same time that he's been really in a front row seat of this movement to replace some of what is typically faceless typed out text, think about emails, social messages, text messages, Slack messages, all this faceless typed out texts that we rely on every day, replacing some of that with simple personal video messages.   And so, he's done a lot of learning, teaching practicing, he's sent more than 12,500 videos himself now, as you already mentioned. He's written a couple of books on the topic. And it's just been a joy because as it says in the title of the first book Rehumanize Your Business, this really is about restoring some of the missing human elements that have been so useful to all of us for so long, that have gone missing as we've increasingly gotten digital and virtual.   Ethan's Book Human-Centered Communication – What the Book is About – The Main Pillars the Book is Built on and How it Can Help Up Your Customer Service Game    Me: So, your most recent book, Human-Centered Communication, that was released in September, right?   Ethan shared that in October, they were definitely telling people about it a lot in September, and it started shipping in in early October.   Me: So, could you share with us maybe, I would say the main pillars that that book is built on? Like, who is the book for? What is the book about? And how can it really help you to UP your customer service game?   Ethan shared that if you rely on connecting and communicating in digital, virtual and online spaces, then this book is for you.   He knows that's really, really broad. But really, it is loaded with philosophy, and then more practically strategy and then more practically tactics to help anyone connect and communicate more effectively in the face of ever increasing digital noise and pollution.   So, we all know that these spaces that we operate in are noisy. Inboxes are overloaded, message boxes are overloaded, and we're getting spam texts and spam calls now bleeding into pollution.   It's difficult to know who and what to trust, we feel some sense of overwhelm, just keeping up with all the notifications, but he's in like five Slack channels and they always seem to be loaded with more new messages than he can possibly keep up with.   And so, this is obviously unsustainable for individuals and for organizations. And so, Steve, who is his long time friend and team member, their Chief Marketing Officer at BombBomb, his co author on Rehumanize Your Business, wanted to take this on directly.   Obviously video does play a role in it, we can get into the nuance there. It specifically helps fill in the void of the visual and emotional impoverishment of so much of our digital communication in addition to the layers that it adds in terms of communicating your identity and verifying it because it's you on the screen, there's no one that can fake being you, at least at this point.   And so, they roped in 11 of their expert friends, they have a number of sales and marketing leaders, they have a marketing futurist from Salesforce, they have an emotional intelligence expert with seven US patents in the analysis of facial coding data, they have just a number of different people that they brought into this conversation, to figure out how to make sure that the way they're reaching out and engaging people puts those people's needs and interests first in order to generate better results for everybody.   And so, that's what they're doing. They're blending human centered design with their daily digital communication, it does rely on Steve's and his (Ethan) expertise and experience, but they also involve many other people in the process. And the feedback so far has been very, very positive.   How Can a Company Be Customer Obsessed and Get Customers to Want to be Intrinsically Loyal   Me: Very nice. So, one of the terms that you use in your book, customer obsessed and cult followed. Apple came in at 7.8, the most human brands across all industries. And then you had USAA a nearly 100 year old financial services organization with a score of 9.4.   What does a company need to be to be customer obsessed and cult followed that people want to follow that brand?   And then I'd like you to also talk a little bit about loyalty. Because I know a lot of companies have loyalty programs, but to me, they're more like, I don't know, I just don't see them as true loyalty programs, because what they're doing isn't necessarily making me want to be loyal to them.   So how can you really get your customers to want to be intrinsically loyal to you?   Ethan shared that these are great questions. And the answers to both are remarkably similar. So, he'll put them together.   For folks who are listening, what Yanique is referring to is a study that he and Steve leaned on; he thinks it was in chapter two of this book. But it's the Lippincott Human Era Index or something like that.   And it was a survey of hundreds of company leaders and 1000s, if not 10s of 1000s of consumers. And they were trying to identify the most human brand and he doesn't remember off the top of his head and he doesn't have the book. But they asked three particular questions. But really, he can answer both questions without listing those, is a really interesting study.   If you just search Lippincott Human Era Index or something, you'll find it, it's not hidden behind a gate, you don't need to type in an email address or anything to get it, it's a really interesting study.    It really comes down to how we make people feel.   And he's going to go to Shep Hyken, who they featured in chapter 11 of Human Centered Communication, he's a customer service and customer experience expert. And one of the things he's been talking about lately is the difference between repeat business and loyal business. And the primary difference is the emotional connection that we feel.   Now, the emotional connection, one of the reasons that he thinks USAA that 100+ year old financial services business beat out companies like Apple or Southwest Airlines, or some of these brands that people really, really like, and respect and feel connected to, and would rank as human is that they, this is an interesting one, this isn't the only way to do it, but they answer their phone. He's actually a USAA customer, their hours are pretty broad, so if he wants to call them at 6:00 am in the morning while he's drinking coffee before he gets into the work of the day, or if he wants to call them in the evening or any point during the day, you can actually talk to somebody and they'll answer your questions and they won't rush you off the phone and they're just very available and approachable online and on the phone etc.   They also have an interesting thing where the only way in to being a USAA customer and he say he's getting a little bit too specific about their branding and positioning. But it's for US military and their families. Now, his father was in the Air Force, he (Ethan) has no military experience himself but because he is his direct descendant, he's able to be a USAA customer. But they have this other layer of in and out and it doesn't have to be as clearly defined as being a military member for example, or a formal member of a group but the more you can create this kind of in group, out group scenario, the more people who are in feel like they're a part of something, the more you treat them as individual human beings as opposed to sources of revenue, the more you treat them as human beings rather than as numbers, customer numbers, account numbers, the less you make them restate themselves over and over again. The less you make them verify their identity over and over again, because they've already done at once.   There are a lot of things you can do to make people feel valued and appreciated, like you respect their time and attention and like you see them as a partner in success, whose questions you want to answer and problems you want to remove and opportunities you want to help them capitalize on.   It really comes down to how we make people feel, how we make people feel about themselves, how we make people feel about us, and our sales reps, or our service reps, or the other humans, they come into contact with, the way they feel about their problem or opportunity, the way they feel about our product or our service, the more we can keep in mind as we're making decisions as we're designing systems and processes. As we're designing messages and digital experiences, now he's getting into kind of the what they take account in Human-Centered Communication, the more we can keep people's needs and wants and the way that we make them feel, the emotional resonance that they leave each of these individual experiences with, the better off we're going to be.   Indications in an Organization that Will Guide You to Know that You're Truly Connecting with Someone   Me: Brilliant. So, that definitely answered both of my questions. And I'm so glad that you've been touching so much on emotional connection, and authenticity and just being really connected with another human being.   Are there maybe two or three indicators as a representative or a manager or an employee in an organization that will kind of guide you to know that you're truly connecting with someone?   Because I imagine connection looks different depending on each individual, it's not the same; you wouldn't connect with each person the same way. But is there maybe some guiding principles or triggers that you could use possibly as indicators to know that you're on the right track to connecting with this individual?   Ethan shared that a number of different people will do it in different ways. Some people do it through survey mechanisms and other feedback, NPS and going beyond just the number but getting to kind of the scores and the sentiment.   Some people use retention or expansion, or other financial measures to suggest loyalty. There's no foolproof answer to this, he wished he had something better and more concrete for you. But he will give you some concrete steps that he knows some people he really likes and respect are taking which big idea here, it is difficult to create customer loyalty. He will add it is difficult to create a remarkable customer experience without creating a remarkable employee experience and without employee engagement and employee loyalty.   So, something that he's heard from a number of people is that they do some form of course, (a) being very thoughtful about what it's like to be on the team. What does it feel like to be a team member here? Do I feel valued? Do I feel appreciated? Do I feel like I'm making a contribution, not just to the world at large, but am I making a contribution day to day, week to week to the improvement of the business and to the improvement of customers lives.   And so, something that he's heard really good, thoughtful, engaged managers and leaders doing is that as part of their meetings, let's just assume you have like a daily or a weekly stand up, or some kind of a team meeting.   They'll come up with different questions but they're all kind of around the idea of tell me a story that happened this week where you're able to solve a customer's problem or answer a customer's question. Or maybe where you broke the standard rules of the playbook, where you went a little bit out of your way, or where you got an amazing piece of feedback. And you know what you're looking for there isn't those amazing over the top surprise and delight stories. What you're trying to do is just create this culture where there's an ongoing internal conversation about putting other people's needs first, sometimes people are asking needs about helping out your fellow team members as well going out of your way to save someone time or to pick up where they left off or maybe a team member had a personal challenge or a personal crisis during the week and you filled in for them or covered for them or that kind of thing.   The more we can keep this top of mind by asking people to share stories, either in a one on one or a group setting, the more we're establishing that other people matter. And that the feedback people provides us matters, the way that we make other people feel matters. And so, it's a very simple practical thing to do.   And he thinks for maybe a hard driving, hardcore manager, it might feel like a waste of time, but he promise you, you will have a much more engaged team, one month, one quarter, one year into a habit that looks something like that.   Me: So, we really need to ensure that we are truly having those kinds of conversations that we can connect to people. And I love the fact that you mentioned that it's all about having a remarkable internal employee experience, because everything starts from within.   Why is Video so Impactful and What Kinds of Messages Can You Give With a Video?   Me: Video is something that is mentioned predominantly, of course, because BombBomb is all about video messaging. But let's say our listeners that have tapped into this episode didn't hear your previous episode with us last year and they're not too familiar with video messaging and how it really works.   I can attest, give a testimonial in this interview and say, each time that I interact with Ethan and I send him an email, he responds with a video message, and it blows me away every single time.   So Ethan, could you share with me why video is so impactful? How does it work? And what kinds of messages can you give with a video? Is it only for tutorial based kinds of conversations? Or can it just be simple responses and messages instead of actually written communication?   Ethan shared that this is a really good question. It's a big one, too. So he'll take it on. He'll start easy and try not to go too deep, and then let you redirect me as you would like. But in general, anyone listening can imagine how many times they receive or send a typed out message during the day. Usually, it's in the dozens or so. And so much of what we're trying to do, some of these are important and valuable messages and yet, we're restricting ourselves because it's just become normal to a form of communication that isn't ideal for many of those messages. And he's talking again about faceless typed out text, the same black text on the same white screen that doesn't differentiate you, doesn't build trust and rapport and doesn't communicate nearly as well as when you simply look someone in the eye and talk to her or him.   And so, this video messaging movement is just looking for opportunities to record a simple video, it might be 27 seconds, it might be two and a half minutes, and sending it to one person or more people in order to do one of three things in particular.   One, establish or re- establish personal connection. So him and Yanique have never met in person, he hopes to one day. But in the meantime, you can feel a little bit like you know him, because he's sending a full version of himself, the next best thing to being there in person. Because they don't communicate all the time, they've been privileged to communicate back and forth quite a bit over the past year or two. But it's not like they talk every day.   And so, it's been a while since you heard from me or since I've heard from you. So he's going to initially establish and then now it's re-establishing some degree of psychological and emotional nearness, you feel a little bit connected to him. And this they can do this with their team members. So many people are working remotely; they can do this with their prospects and their customers. They can do it with their partners, their vendors, their suppliers, integration partners, all kinds of different people in their business ecosystem can feel like they know them before they meet them, or be reminded of what it's like to be with them. There's just a simple joy and benefit in that. So, number one is personal connection.   Number two is managing our emotion or our tone. There are so many things we try to do and typed out texts that are just really, really hard to do. Because text doesn't capture the richness of human communication, it doesn't connect; it doesn't capture subtlety or nuance. It doesn't capture excitement, or sincerity or gratitude, or concern or appreciation; all this kind of soft, wonderful human stuff, if we need to provide corrective feedback to a team member and we don't want to wait until the next one on one because that's scheduled four days from now, we need to provide that corrective feedback sooner than later.   So much better to do that when you can communicate it in a way that your intent and your sincerity and your interest cannot be confused. If you type out a message and send it to someone, it's up to them to determine, do you really mean it in a positive constructive way? Or does it come across passive aggressive, it doesn't really matter, you can try to control it the way that you write it, but it's really up to the other person to make the decision. When you send a video, there's no mistaking it. This is how humans have been communicating for millennia. We express emotions through our faces, and we read emotions from other people's faces. As a parent, or as a leader, or manager, you've probably had some version of this conversation with your child or with your direct report. No, it's not what you said, it's how you said it. And so, we all know that the way we say something matter. So, number two is emotion or tone.   And number three is detail or complexity, there are a number of things that we try to explain whether we're answering someone's question, whether we're just adding an attachment to the email, and pointing someone to page 12 to look for something in particular, we can break down detail or complexity, we can explain things in laypersons terms, we can show and tell with a screen reporting, we can walk with a screen recording where we can put ourselves in a little box or a circle and put a document or a report or a contract or a proposal on the screen, and walk and talk someone through it. And so, whether you're in sales, whether you're in marketing, whether you're in customer service, whether you're in account management, whether you're in leadership or management, no matter your role, or function, there are opportunities throughout your day, and throughout your week to do these things. You can still enjoy the benefit of the asynchronicity of digital communication.    He clears his inbox when it's convenient for him and some people are getting his message and engaging and responding immediately, some people are doing it an hour later or a day later, sometimes even a week later, whenever it's convenient for them. There are a number of benefits to all of this digital communication, but we need to look for the spots to restore the real human to human elements and the human to human qualities that make the communication, this is the key, more effective. This isn't about video for video sake; this is about using video because it's better at certain jobs, in terms of helping other people out, making ourselves clear, etc.   Me: Amazing. Love those three points that you brought across why video is so important and we will definitely have them highlighted and singled out in the show notes of this episode so our listeners can really gather and gain and feel the impact of what video messaging can really do for your business.   Ethan shared that simple, casual, conversational, this is just you and your webcam just like if you're getting on a Zoom call or a Skype call or a Microsoft Teams call or a Google Meet call, this isn't fancy, this isn't scripted, this isn't edited.   This is just you talking to other people or kind of showing and telling what's on your screen, this is very approachable. You can do it in email, you can do it in LinkedIn messages, you can do it in Slack messages, you can do it in all kinds of different places. He just want to walk it down so that anyone that isn't familiar doesn't think, “Oh, I need fancy equipment, I need to edit video, this is going to be really slow and cumbersome.” This is just quick, easy, lightweight video communication for the benefits we already described.   App, Website or Tool that Ethan Absolutely Can't Live Without in His Business   When asked about an online resource that he cannot live without in his business, Ethan shared there are a number of things that come to mind. Some of the easy ones that are kind of like layups, obviously email, he knows that's really old fashioned and it's silly to say, but there's just so many benefits to it and I find it so manageable. At some level, he uses it as a to do list at some level. He uses his phone as the screening tool, so he can swipe and delete the emails that aren't so important or that are there quick to deal with. And so, when he gets to his laptop, he only has the good ones. So that's kind of an old fashioned one.   LinkedIn is obviously super useful for meeting people and exploring ideas and even exploring your own ideas and creating conversations around them. In terms of a hot app or a hot tool, he's not really a tech gadget app person so he's not really looking to stay on the edge there. He keeps it pretty simple and whatever his team is using, he'll wind up using. One of the tools they're using more and more is Miro. It's kind of a visual collaboration tool, think of it like a Google Doc or a Google Sheet but with a lot more different, unique, collaborative functionality. And again, it's a bit more visual, so that's one he'll offer.   Books that Have Had the Biggest Impact on Ethan   When asked about books that have had an impact, Ethan shared he reads a lot; he'll go with an old one and a new one. He doesn't remember what he mentioned the last time Yanique asked him this. So hopefully, the old one is not a repeat, but a book that he just absolutely loves; he found it in a used bookstore in the mid 1990s.   It was printed in 1973 and it literally fell apart in his hands finally. As he was doing the research for Human-Centered Communication, and this book is called Small Is Beautiful and the subtitle is Economics as if People Mattered. So, it's a human centered approach to economics in the financial system at large. It's actually a collection of essays by a gentleman named E.F Schumacher, Ernest Schumacher.   And he was writing in this era where people were really trying to figure out how do we evolve out of this industrial mindset of mass markets, mass production, and anonymity, inter changeability, standardization, a lot of dehumanizing work for the people executing it. And so, he found that really inspiring and informative. Again, he's read it several times. But he reread it as he was doing the research for Human Centered Communication. So, that's an older one.   And then a much newer one is called Restoring the Soul of Business: Staying Human in the Age of Data by Rishad Tobaccowala. And he gets into the same divide and he speaks to a really current tension that we would all recognize is what is the proper place of people? And what is the proper place of machines? How are we to work together?   It has echoes back into this kind of industrial revolution, industrial mindset that was dehumanizing. And of course, now, it's manifest again between robotics from a physical standpoint, automation and AI from a thought in an analytics standpoint. Just wrestling with what makes humans uniquely powerful, what brings humans to life? What do people find engaging both on the employee and on the customer side. And so, the more recent one is called Restoring the Soul of Business by Rishad Tobaccowala. And love that book, too.   What Ethan is Really Excited About Now!   Ethan shared that they're doing kind of a hard reset on a lot of their training. And so, right now he's in this mental state where he's taking this broad sweep of all the things that he's learned and taught over the past decade at BombBomb. And it's a lot obviously, and it includes two and a half books. There's a half book in between these two, that turned out to lay out in about 128 pages and just updating it, making it more contemporary because this opportunity is for everybody as he already mentioned.   It's easier to do than most people think there, are 10s of 1000s, if not a couple 100,000 pioneers actively engaged in this and it brings him to life every day to know that he can help more people (a) Understand the opportunity. And then (b) Start going down this road where they actually try it, “Am I doing it right?” People don't seem to be responding or people are responding incredibly well and just getting people on the right track and moving them forward.   And so, he's just kind of in this reflective review state in order to update and recreate, along with some team members, it's exciting and encouraging. And if anyone ever has any questions about any of this, he'd love to hear from them directly.    Where Can We Find Ethan Online   LinkedIn – Ethan Beute Instagram - @ethanbeute Twitter - @ethanbeute Instagram - @bombbomb Twitter – @BombBomb Website – https://bombbomb.com/book/ Podcast - The Customer Experience Podcast Email – ethan@bombbomb.com   Quote or Saying that During Times of Adversity Ethan Uses   When asked about a quote or saying that he tends to revert to, Ethan shared he doesn't have any, he probably shared a philosophy that they developed internally at BombBomb which is, “Be of value and abundance will follow.” This idea that the more we lead in a spirit of service and support and help, the rewards come subsequently.   Another one he'll add, this is just a mantra sometime. He runs, walks and hikes a lot and often times he'll listen to music or listen to a podcast but he will also take the airbuds out for extensive periods of time just to be with his own thoughts.   And sometimes he'll just cycle on a mantra which is, “Being kind to myself and being kind to other people.”   He knows it seems simple, but it's so easy to get caught up in what other people need, what other people want, the pressures you're putting on yourself, different things that are on your calendar and your schedule. And things can feel busy and overwhelming and if we stop and think about why we're really here, it is to be in a relationship with other people and he thinks leading with kindness is not a soft thing to do, it's actually a very challenging thing to do and it is foundational to all good things.   Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest   Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners   Links Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience by Ethan Beute and Stephen Pacinelli Human-Centered Communication: A Business Case Against Digital Pollution by Ethan Beute and Stephen Pacinelli Small Is Beautiful: Economics as if People Mattered (Harper Perennial Modern Thought) by E.F. Schumacher Restoring the Soul of Business: Staying Human in the Age of Data by Rishad Tobaccowala   The ABC's of a Fantastic Customer Experience   Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.”   The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!

I this episode, Blaine draws heavily from author and friend, Ethan Beute's, book, Rehumanize Your Business, and talks about the value of using voice and video to convey our most important messages over using plain text emails and texts.     

Ethan Beute is a marketing strategist with a focus on messaging and branding. He is a bestselling author and podcast host - and the Chief Evangelist at BombBomb, a service that makes it easy to record, send and track personalized videos. Ethan and I discuss the themes in his first book titled “Rehumanize Your Business”, co-authored with Stephen Pacinelli. Guest: Ethan Beute | https://www.linkedin.com/in/ethanbeute/ Host and Producer: Tim Hampton | https://www.linkedin.com/in/thetimhampton/ Virtual voice over https://www.nuance.com/ Music | Consequences by Nihilore https://youtu.be/BaWaucm-ewc --- Send in a voice message: https://anchor.fm/unusuallywellinformed/message

In This Episode You Will Learn About: Tips for accelerating your client and employee relationships Connecting virtually with others in a clear and meaningful way Timeless communication strategies Getting people to say, YESResources:Website: bombbomb.com Read Human Centered Communication & Rehumanize Your BusinessListen to The Customer Experience PodcastLink Tree: linktr.ee/ethanbeute LinkedIn: @Ethan BeuteTwitter: @ethanbeute Instagram: @ethanbeute & @bombbombTwitter & Facebook & Youtube: @BombBomb Overcome Your Villains is Available NOW! Order here: https://overcomeyourvillains.com If you haven't yet, get my first book Confidence CreatorShow Notes: Having the ability to connect virtually via email, zoom and many other various platforms has been KEY to our businesses, but how do we keep those means of communication engaging and not overwhelming? Our guest today, Ethan Beute shares with us how he transforms his emails with the use of video to add that personal touch that is guaranteed to increase conversion and buy-in from your client and customer! About The Guest:I'm so excited to introduce today's guest, Ethan Beute, the Chief Evangelist at BombBomb, Wall Street Journal's best selling Co-Author of Human Centered Communication and Rehumanize Your Business. Ethan is the host of the Customer Experience Podcast, which I was lucky enough to be a guest on! See acast.com/privacy for privacy and opt-out information.

There's no denying that we live in an increasingly digital world where a lot of our communication takes place via text on screens, i.e. email. That's why human connection is ever more important in helping us build those relationships. Steve Pacinelli has just the insights to share on how we can use videos to stand out in a cluttered inbox and rehumanize our businesses. Stephen's Everyday Innovator style: Risk Taker Futuristic Stephen Pacinelli is the Chief Marketing Officer of BombBomb, a tool that helps users create and send simple videos via email. As a Sales Manager, Vice President of Events, and the National Speaker for Realtor.com, Steve has immense experience in sales, marketing, and speaking, which he taps into to help people improve human connection. Recently, Steve co-authored the definitive guide to better business communication, Rehumanize Your Business, which explains how to dramatically improve relationships and results in your business through video. What are we missing by communicating via email? It's not just about conveying your tone to the other person, but also overcoming their current feelings at the time. Steve explains how BombBomb allows people to make email as warm and personal as a face-to-face meeting through connecting people, and rehumanizing business. We discuss how to harness video as a tool even in regular communication, and what makes video such a powerful tool to influence decisions — you can ignore the text on a screen, but not a person. Steve shares some case studies of how videos help to make communication personal and human, and his tips and strategies for leveraging video to stand out and grab attention amidst all the distractions. BombBomb Stephen Pacinelli on LinkedIn Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience, by Ethan Beute and Stephen Pacinelli Discover your Everyday Innovator Style Everyday Innovators Digital Toolkit Everyday Innovators Online Facebook Group Innovation is Everybody's Business Book Connect with Tamara on LinkedIn or join the innovator Facebook group to listen in live and have the opportunity to connect.   

In the very one-dimensional sales world that many sales teams currently operate in, it's becoming harder to increase the number of high-quality leads, book more sales calls, and boost conversion rates. That's why the sales conversation must shift from “spray and pray” methods to sales strategies that leverage the art of human-centered communication. In this episode of The Modern Selling Podcast, I tackle this interesting topic of how to humanize the sales journey with two of the leading experts in the field, Ethan Beute and Steven Pacinelli. Listen in to the full conversation, so you don't miss a single sales insight from this powerhouse duo's new book, Human-Centered Communication: A Business Case Against Digital Pollution. I recently had the privilege to be included in their book and contribute my unique perspectives on the topic of video sales strategies (see page 133!). Here's a little more about this episode's expert guests: Ethan Beute is the Chief Evangelist at the video messaging company, BombBomb, host of The Customer Experience Podcast, and co-author of the books, Rehumanize Your Business and Human-Centered Communication. For the past decade, Ethan has helped business professionals cultivate “video relationships” with their prospects to rapidly grow sales and build loyal customer followings. If Ethan's insights weren't already more than enough, he was joined by Steven Pacinelli, BombBomb's Chief Marketing Officer. Steven Pacinelli has a very diverse background where he's served as a Sales Manager, a Vice President of Events, and the National Speaker for Realtor.com, delivering presentations to more than 1,000 audiences. Known for his innovative sales and marketing strategies, Steven has consistently been named a Top 20 Social Influencer, according to the Swanpoel Report. Make sure to download this episode to catch the innovative personalization and human-centered strategies that Ethan and Steven recommend to move the sales needle. What Are Sales Teams Getting Wrong? Video messaging platforms, like BombBomb, are on the forefront of revolutionizing how sales teams accelerate prospecting and get more ‘hellos'. In fact, a Vengreso survey found that 69% of sellers reported that prospecting was the hardest part of sales. But, it doesn't have to be that way. I asked Ethan and Steven, “what's the biggest issue with prospecting that you see?” Their answer was exactly what I detailed in my chapter of Human-Centered Communication. Ethan believes that, “Most prospects don't know who you are or if they can trust you. Salespeople are asking them to book an appointment, but there's instant resistance because they don't know anything about you, your product, or your service. So, it really becomes, how do you break through this increasingly noisy and polluted digital environment?” This is why part of our Vengreso prospecting method is to intentionally build trust first to foster engagement before shifting to focus on building the relationship and then generating revenue. The only challenge I've found is that many sales teams are not intentional or conscious about what they're doing and as a result they inevitably frustrate, confuse, or annoy their prospects.  Instead, we teach our sales leaders to start with empathy and consider what the prospect's major pain points are, so they can deploy a host of personalization strategies to better engage and drive more value-driven sales conversations. Steven has a lot to share on this topic of prospecting, “The goal in sales should be to answer the question: How can we approach our work in such a way that we put our prospects' wants and needs on a level playing field as our desires, as the sellers?” To hear Steven's detailed answer, join the conversation to hear what he says are THE best tactical, mindset, and sales strategies to produce better outcomes, forge stronger relationships, and produce more sales revenue. What Is Digital Pollution? This is a unique concept introduced in the first chapter of Human-Centered Communication. So, I had to ask Ethan and Steven to clarify what is and how sales teams can avoid polluting their prospect pools. According to Ethan, “digital pollution” is something we all have experienced, as consumers. Digital pollution is the onslaught of irrelevant, unsolicited, and impersonal sales messages from a company you likely have never heard from, trying to convince you to buy a ‘thing' you're not even sure you have a need for. I asked Ethan to explain more about the impact that digital pollution is having on buyer behavior.  He shares, “All of this digital pollution leaves consumers in a place of constant distrust. Can they really click on the link in the email without their data being compromised? So, they live with their guards up all the time. As sales professionals, we don't want to intentionally pollute this digital sales space. Instead, we want to drive value during every sales touchpoint.” This points back to the importance of knowing how to personalize your sales communications. We go deep into the topic of hyper-personalization in my interview with Michael Labate.  To tune into this episode with Ethan and Steven to hear firsthand what they recommend sales professionals do to not be digital polluters. Is Video Communication Critical in Sales & Marketing?  I'm a big proponent of sales enablement technology, especially tools like our auto text expander FlyMSG. However, unless proper sales training is conducted, many sales teams lack the understanding to effectively use the tools and technology at their fingertips. And, one of those sales strategies that is being severely underutilized is video. This is why we created an entire suite of training to help sales teams build Video Sales Mastery that drives more sales conversations. Because according to Cisco, 80% of the world's web traffic is driven by video consumption. However, although marketers identify video-based messaging as being a top marketing initiative, sales leaders aren't dedicating time or resources to using this medium. I was curious to get the duo's perspective on what may be causing the marketing and sales disconnect and why video was such an important part of prospecting that every modern seller could use. Steven explains, “Video puts a face in front of your prospects, which gives your message a more human feel. And, if you have a solid message, that's welcomed by the recipient, that's valuable to them, and you do it through video with passion and conviction – then video can easily move the sales conversation forward.” Make sure to listen to the full episode to hear Steven's unique example of how sales teams can use personalized videos to get prospects to lean in and ready to book a sales call.

Human-Centered Communication: A Business Case Against Digital Pollution by Ethan Beute and Stephen Pacinelli About the Book: Digital pollution is the problem. Human-centered communication is the solution. We're spending more time than ever in virtual environments. That will only increase, as will the amount of noise we encounter there. The seemingly endless series of unwelcome digital distractions range from frustrating to dangerous. As individuals and businesses, we not only spend time and energy managing this digital pollution, we often create it. At risk are relationships and revenue. The only viable way forward is to be more thoughtful, intentional, and personal. Human-Centered Communication provides a philosophy and practice to help you connect in more meaningful and effective ways with prospects, customers, team members, and every stakeholder in your success. Learn to: Break through the noise and earn attention Build trust and create engagement Enhance your reputation with both people and algorithms The concepts and models in this book apply to any form or channel of communication, but human centricity favors video. More visual and emotional than faceless digital communication, video enhances tone, intent, subtlety, nuance, and meaning. Learn to be clearer and more confident on camera in live video calls, meetings, and presentations, as well as in recorded video emails, social messages, and text messages. The authors of the bestselling Rehumanize Your Business join with eleven industry-leading experts from companies like Salesforce, HubSpot, and RE/MAX to lead the growing conversation on leveraging human strengths in an increasingly digital world. The brightest future is tech-enabled, but authors Ethan Beute and Stephen Pacinelli show that it's also human-centered. The experts studied, interviewed, and featured: Jacco van der Kooij, Founder of Winning by Design Dan Hill, Ph.D., President of Sensory Logic Mathew Sweezey, Director of Market Strategy at Salesforce Julie Hansen, Creator of the Selling on Video Master Class Adam Contos, CEO of RE/MAX Lauren Bailey, Founder and President of Factor 8 and #GirlsClub Mario Martinez Jr, Founder and CEO of Vengreso Viveka von Rosen, Co-founder and Chief Visibility Officer at Vengreso Shep Hyken, Customer Service and Customer Experience Expert Morgan J Ingram, Director of Sales Execution at JB Sales Training Dan Tyre, sales executive and founding team member at HubSpot Among the themes addressed: Trust and relationships Communication and connection Service and value Text and video Noise and pollution Among the types of videos in which you'll become more confident and effective: Live, synchronous video meetings Recorded, asynchronous video messages Video calls and video presentations Video in emails and text messages Video in social feeds and social messages Video for specific individuals and large groups Video for known audiences and anonymous masses Video for prospects, customers, employees, and other stakeholders For immediate benefits and for long-term reputation, now is the time to get ahead of and stay ahead of ever-increasing digital noise and pollution - with Human-Centered Communication. About the Author: Ethan Beute is the Chief Evangelist at BombBomb a video email sales and marketing software platform, is the host of The Customer Experience Podcast, and co-author of Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience (featured on episode 239 of The Marketing Book Podcast in 2019). Ethan has collected and told personal video success stories in hundreds of blog posts, in dozens of webinars, podcasts, and stage presentations, and in countless conversations. He's sent more than 12,000 video messages himself. Prior to joining BombBomb, he spent a dozen years leading marketing inside local television stations in Chicago, Grand Rapids, and Colorado Springs. And, interesting fact - his first real job out of college was driving a school bus for Microsoft! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/human-centered-communication-ethan-beute

Better business relationships with video messaging Our guest this week is Ethan Beute. Ethan is Chief Evangelist at BombBomb, a platform to build better business relationships with video messaging. He is also the host of The Customer Experience Podcast, and co-author of Rehumanize Your Business and Human-Centered Communication. Questions: · What is “digital pollution” and how does it affect today's business professionals? · Why is the goal of getting attention not enough? · What does it mean to be “human-centered” in our daily, digital communication? · What is the role of a video message in the day-to-day? https://speakersu.com/build-strong-business-relationship-with-video-messaging-127

We've got a great episode lined up for today with my friend, Ethan Beute. He's the author of Rehumanize Your Business and the new book that was just released yesterday, Human-Centered Communication, A Business Case Against Digital Pollution. Ethan is the Chief Evangelist a BombBomb, one of my favorite communication tools. He is passionate about helping people communicate, connect, and convert in a more personal and human way. He wakes up every day excited to make things and to make things more effective.We talk about the incredible danger of digital pollution. We explore the damage that this pollution causes to companies, brands, and sales professionals. Then we discuss how the principles of human-centered design can be used to make our marketing and sales communication much more effective while being less destructive.Get access to the Human-Centered Communication book and resources at www.bombbomb.com/book. A special thanks to this episode's sponsor, Selling From the Heart. If you have a sales team and you want to boost results, you need to get to know Selling From the Heart. What's great about Selling From the Heart is how it takes a different approach to driving sales. The goal is to build trust quickly with clients and prospects through authenticity. The result is more effective prospecting, higher close rates, and more referrals. Best of all, the Selling From the Heart methodology works with your existing sales model. To learn more, visit www.sellingfromtheheart.net and make sure to listen to me and my co-host Larry Levine each week on the Selling From the Heart Podcast!

As we get caught up in how much the modes of communication have advanced today, we tend to forget the most important aspect which is you, the human. In this episode, BombBomb Chief Evangelist Ethan Beute talks us through his new book, “Human-Centered Communication” which provides insights on building a better reputation for your company from the communication side of doing business. Ethan also gives his take on dealing with prospects that are yet to go “buy now” mode and balancing our focus between the emotion and the message when communicating with our market. Ethan unloads so many valuable bits of wisdom on how you can drive growth to your business so jump into this episode now.   We'll talk about: Introduction [00:00] The benefit of video messaging to businesses [04:19] What motivated Ethan to write his second book [9:35] The value in prioritizing helping over selling [15:34] Dealing with leads that are not yet on the “buy now” mode [23:28] The human-centered design model of digital communication [31:01] Giving a stronger sense of trust to your market [37:43] Being on emotion rather than being on message [39:54] The Golden Rule in doing business [42:56]  Allowing your business to be 20% more human [45:23]  A recommendation from Ethan [50:05]   Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/) BombBomb Website (https://bombbomb.com) Tune in to Episode 43 with Ethan Beute (https://hardwiredforgrowth.libsyn.com/rehumanize-your-business-to-improve-customer-experience-and-accelerate-growth) Get a copy of Ethan Beute's book “Rehumanize Your Business” (https://www.amazon.com/gp/product/B07QFYQ7G4/) Order  Ethan Beute's book “Human-Centered Communication” (https://bombbomb.com/book/human-centered/) Check Winning By Design YT Channel (https://www.youtube.com/c/WinningByDesign)   About Our Guest: Ethan Beute is the Chief Evangelist of BombBomb, a company that makes it easy for businesses to build customer relationships through email, text, and social media. Ethan's second book which he co-authored with Stephen Pacinelli and is called “Human-Centered Communication: A Business Case Against Digital Pollution” discusses how we reduce unwelcome digital distractions. Ethan is also the host of the highly regarded “The Customer Experience Podcast.”  Connect with Ethan Beute: LinkedIn: https://www.linkedin.com/in/ethanbeute/ Twitter: https://twitter.com/ethanbeute YouTube: https://www.youtube.com/user/ethanbeute The Customer Experience Podcast: https://bombbomb.com/blog/topics/the-customer-experience-podcast/   Connect with me and learn more about growing your business: Email: BT@BrettTrainor.com LinkedIn: https://www.linkedin.com/in/bretttrainor/ YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg Facebook: https://www.facebook.com/TrainorBrett Twitter: https://twitter.com/Brett_Trainor Instagram: https://www.instagram.com/bretttrainor/   If you liked this episode, please don't forget to tune in, subscribe, and share this podcast.

BombBomb was founded in 2006 by Darin Dawson and Conor McCluskey. The idea came from two salesmen that knew their best client interactions came from face to face meetings, but during this time, communication had started to become faceless. Connor wanted to test the waters and sent out a video email to test out this form of communication and the results were overwhelming-essentially leading to the birth of BombBomb!Ethan Beute came onto BombBomb in 2011 as their VP of Marketing. At this point in time, Ethan had already carved a niche for himself in the B2B marketing world. Having written books such as “Rehumanize Your Business” and “Human-Centered Communication”, Ethan eventually blossomed into his current role as Chief Evangelist, to spread the good word of Bomb Bomb's mission in changing the ways in which organizations communicate with their consumers.Contact Information: Ethan Beute-Chief Evangelist of BombBombLinkedin Page: https://www.linkedin.com/in/ethanbeute/BombBomb Website: https://bombbomb.com/

If you aren't utilizing video in your marketing, prospecting, and selling efforts, you're just flat missing the boat! Today on The Sales Chalk Talk Show, the Co-Founder and President of BombBomb, a video email platform, Darin Dawson is the special guest. Darin is also the author of a great book titled “Rehumanize Your Business”, which is the purpose of BombBomb. On this podcast, you'll hear about: • Some lessons Darin learned while building a $20 Million company • What “customer experience” is and why it's important • Why you should use video to connect and communicate daily • What it means to “rehumanize” your business or to “rehumanize” people • And MUCH more! Come join my brilliant co-host, Gene McNaughton and me and you'll learn a ton about selling and success from this awesome author and businessman! Darin's website is https://bombbomb.com. Get your free chapter of Gene's book “The Sales Edge” at http://thesalesedge.co. If you'd like to take advantage of more resources to help you dramatically increase your sales and revenue, go to https://redcapsalescoaching.com. Join the Red Cap Sales VIP private Facebook Group. It's FREE, and it's packed with blogs, podcasts, FB Live presentations, sales tips, ideas, and strategies!"

Remember before COVID, when video calls were limited to sales meetings or troubleshooting an IT problem? We all know how dramatically that changed. So, what's next for normalizing video communication? Today our guest is Ethan Beute, the author of Rehumanize Your Business. He believes that by bringing a little bit of humanity back into our digital communication, we will see big results. Where will digital adoption take business next?

Ethan Beute is the Chief Evangelist of BombBomb, a video messaging platform designed to help entrepreneurs and anyone else that needs to send a message - and make sure it's seen and heard. He's also the co-author of Rehumanize Your Business and the host of the Customer Experience Podcast. Now Ethan is here to help one big tip: listeners implement video messaging into their own businesses for a more humanized approach to communication. Ethan says that the next time you go to hit “send” on an email, you should ask yourself one question: “Would this be better if I said it in person?” Video messaging platforms like BombBomb allow you to do just that. We lose a large amount of personalization and our own unique qualities when we communicate over email. Reaching out via video message is a way to not only present your message exactly how you want it to be heard, but also to give someone your time, attention, and appreciation. When you listen to my conversation with Ethan, you'll not only hear all about the benefits of communicating via video, but you'll also learn how to implement it into your own business and get past your own limiting beliefs around the concept - just like anything, all it takes is a little practice. The human connection makes it all worth it in the end!In this episode:[1:49] Ethan explains BombBomb and his role as Chief Evangelist there.[4:23] Ethan discusses the benefits of video messaging and the importance of face-to-face communication.[7:24] Ethan suggests a few ways to use video messaging when you're communicating with a large group of people.[10:22] Video messaging can be tricky at first - that's why Ethan says that, like with anything, practice is important! Here, he gives his tips for getting used to the platform.[13:48] Ethan discusses his hopes and predictions for the future of video messaging. Support the show (https://jeffmendelson.com/onebigtip)

CONNECT WITH Darin Dawson LinkedIn: https://www.linkedin.com/in/darin-dawson-6a62351/ Facebook: https://www.facebook.com/darindawson/ Twitter: @darin_dawson Website: bombbomb.com   CONNECT WITH Cedric Francis Website: www.lead2greatness.com Facebook: https://www.facebook.com/cedricbfrancis Twitter: https://twitter.com/cedricbfrancis Instagram: https://www.instagram.com/cedric_francis/ LinkedIn: https://www.linkedin.com/in/cedric-francis-a0544037/   Books Discussed on episode: Scaling Up- https://amzn.to/3vva8Eq  The Five Dysfunctions of a Team- https://amzn.to/3uqIA1S    Disclosure: Links contain affiliates. When you buy through one of our links we will receive a commission. This is at no cost to you. Thank you for supporting Lead to Greatness and allowing us to continue to bring you valuable content.   Promo:  Try Audible Premium Plus and Get up to two free audiobooks: https://amzn.to/3as87Aw   Recording Equipment  Mic - https://amzn.to/3dHeSAi   Road Castor Pro - https://amzn.to/3aujvvS   Headset - https://amzn.to/2QM2O8a    Mic Cable - https://amzn.to/3dJ9Wec   USB Cable (Mac Book Only) - https://amzn.to/2PbAPy2   USB Cable (Windows Only) - https://amzn.to/3sK5K2h    Cable Compatible with Bose Brands - https://amzn.to/32BpN8j    Camera - https://amzn.to/3ncI7Oz    Mini Switcher - https://amzn.to/3dJGiWy    Micro HDMI Cable - https://amzn.to/3tISvQK    High Speed HDMI to HDMI Cable - https://amzn.to/3v3NfaG  

Chief Evangelist at BombBomb, coauthor of Rehumanize Your Business, and host of The Customer Experience Podcast, Ethan has spent the past decade helping business professionals be more personal and human through simple video messages. He's sent more than 10,000 videos himself. He also spent a dozen years leading marketing teams inside local television stations in Chicago, Grand Rapids, and Colorado Springs. He holds undergraduate and graduate degrees from the University of Michigan and UCCS in communication, psychology, and marketing. He lives in Colorado Springs with his wife and son. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/daniel-kahn7/support

So much business used to be done face-to-face, notes Ethan Beute, handshake deals and all that. The rise of digital technology and automation streamlined everything, but that human connection was lost. Ethan, chief evangelist with video messaging service BombBomb and author of Rehumanize Your Business, is on a mission to change that and inject human contact back into the equation, which he says means more qualified leads and higher value sales… not to mention better onboarding, ongoing communication, and more.  Technology is part of the process, of course, but simply as a tool to make communication easier. In this episode, we talk about this “rehumanizing” of your messaging, as well as…  The power of getting “personal” with your best prospects 5+ types of videos to use in your lead generation and marketing efforts  The only way of getting better at videos (or any other skill) How adding this element to your emails increases clicks and conversions And more

In today's world of virtual meetings, text messages, and cold, impersonal emails, how do we bring the human factor back into our client and prospect relationships. Our guest today, Stephen Pacinelli, is the co-author of Rehumanize Your Business and I think you're going to love what he has to share. Stephen is the Chief Marketing Officer at BombBomb where he is an advocate for helping businesses integrate one-to-one videos into every aspect of their organization. You will learn about practical ways companies are using asynchronous video to improve their client experience, something that is core to the revenue growth engine. This conversation is packed with practical ideas.

Friends, co-workers, and co-authors, Steve Pacinelli and Ethan Beute together have been practicing, learning, and teaching the process of increasing sales and improving customer experience with simple, personal videos for more than a decade and have sent more than 12,000 videos themselves. Their book, Rehumanize Your Business, was an Amazon #1 bestseller in Business Sales, Business Communication, and Customer Relations, the 800-CEO-READ #1 bestseller in its month of release, and a Barnes & Noble bestseller in its week of release. Our guest, Ethan Beaute, serves as Chief Evangelist at BombBomb, a software company that helps working professionals get face to face through video for clearer communication, human connection, and higher conversion. A University of Michigan grad and UCCS MBA, Ethan's background is in local television marketing and promotion. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this newest edition of the Couples Develop podcast, Justin and Bridget discuss Justin's Birthday, the importance of reflection, using our pain as a catalyst for growth, and communication, especially between couples, during the pandemic. All this and more on this week's episode. Check it out! Referenced: Brene Brown Unlocking Us podcast episode: Glennon Doyle and Brene on Untamed March 24th, 2020. "Rehumanize Your Business" by: Ethan Beute and Stephen Pacinelli

Video meetings are more than likely here to stay.  They're exhausting, though — way beyond mere eyestrain. If more of us are going to work remotely, we need to implement these 3 ways to overcome “Zoom fatigue.”   I'm Ethan Beute, Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-host of the CX Series on the B2B Growth Show, here today to share actionable ways to improve your video meetings.   In this episode, you'll learn how to…   - Schedule a 25 minute meeting to give yourself a built-in break   - Quit multitasking during meetings & get permission to look out the window   - Record a video message rather than having a video meeting   - Free your time & attention from so many video meetings   Check out these resources I mentioned during the podcast:   - My book teaches you how to Rehumanize Your Business with video   - Watch me talk about Zoom Fatigue on the news   - Learn 6 steps toward better meetings   Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.

Because you're listening to this podcast, I can make one pretty good guess about you… You're a learner. You intentionally seek out information, meaning that you actively learn as a regular part of your life. I'll go out on another limb and say that in your week to week — at work, at home, or somewhere else — you're probably also in a teaching role. In other words, you're both a learner and a teacher. (To my mind, this is also called leadership.) I've got something fabulous for you in this episode that I think you're going to enjoy as much as I have. It's called Bloom's Taxonomy.  My name is Ethan Beute, the Chief Evangelist at BombBomb, coauthor of Rehumanize Your Business, the host of The Customer Experience Podcast, and the cohost of the CX series on the B2B Growth Show. In this episode, I'll be sharing my love for learning and how Bloom's Taxonomy can deepen your understanding of how and why we know what we know. What I talk about: How I first became aware of Bloom's Taxonomy A brief history and overview of how the taxonomy has evolved What the 6 layers of learning are Why Bloom's Taxonomy matters in your day-to-day Check out our podcast on Apple Podcasts, Google Play, Spotify, and Stitcher.

Today's guest is the awesome Ethan Beute! Ethan is the Host of The Customer Experience Podcast, and co-author of Rehumanize Your Business, a hands‑on guide to adding simple videos into your communication mix in order to build trust, save time, and truly connect with people. And if that wasn't enough, he's also the Chief Evangelist at BombBomb, an innovative software that offers you the fastest way to record and send video messages that builds trust faster, converts more leads, and generates more referrals by delivering more of your messages "in person." So if that sounds like something you'd like more of (and who wouldn't let's be honest!), then you're going to love what Ethan has to share! On this episode: Why you're almost certainly hiding your best sales asset. How to use video to communicate more clearly, connect with people more effectively and get higher conversions. You don't need to be a big personality to have success with video. The most powerful gift you can give to your prospects and clients (not what you probably think…) The powerful psychology behind why video flat out works to grow any business. And much more! Resources Mentioned In This Episode: Listen to Ethan's Podcast - The Customer Experience Podcast Visit The Bomb Bomb Website Get Ethan's Book - Re-Humanize Your Business Connect with Ethan on LinkedIn Free Video Training! How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day (Without Cold Calling, Networking, Relying on Referrals or any of that stuff...) Make sure you grab this and all the other listener goodies by visiting... The Client Catching Podcast Listener Gift Page Happy Fishing!

About This Episode:Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-author of Rehumanize Your Business, Ethan Beute helps people communicate more clearly, connect more effectively, and convert at a higher rate with simple, personal videos. Prior to joining BombBomb, he spent a dozen years running marketing inside local television stations. He lives in beautiful Colorado Springs, Colorado with his wife and son.   Find out more about Ethan at:  Ethan on LinkedIn https://bombbomb.com/   See the Show Notes: www.jeremyryanslate.com/661   Sponsors: The Great Man Within Podcast: there's another podcast I think you should listen to. It's called The Great Man Within and the hosts tackle problems that men never talk about but secretly struggle with like sex, purpose, and success. After you're done with today's episode, search for and listen to The Great Man Within on Apple Podcasts or wherever you get podcasts.  Audible: Get a free 30 day free trial and 1 free audiobook from thousands of available books. Right now I'm reading "The End is Always Near" by Hardcore History Host, Dan Carlin. www.jeremyryanslate.com/book 

About This Episode:Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-author of Rehumanize Your Business, Ethan Beute helps people communicate more clearly, connect more effectively, and convert at a higher rate with simple, personal videos. Prior to joining BombBomb, he spent a dozen years running marketing inside local television stations. He lives in beautiful Colorado Springs, Colorado with his wife and son.   Find out more about Ethan at:  Ethan on LinkedIn https://bombbomb.com/   See the Show Notes: www.jeremyryanslate.com/661   Sponsors: The Great Man Within Podcast: there's another podcast I think you should listen to. It's called The Great Man Within and the hosts tackle problems that men never talk about but secretly struggle with like sex, purpose, and success. After you're done with today's episode, search for and listen to The Great Man Within on Apple Podcasts or wherever you get podcasts.  Audible: Get a free 30 day free trial and 1 free audiobook from thousands of available books. Right now I'm reading "The End is Always Near" by Hardcore History Host, Dan Carlin. www.jeremyryanslate.com/book 

Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and coauthor of Rehumanize Your Business, Ethan's collected and told personal video success stories in hundreds of blog posts, in dozens of webinars, podcasts, and stage presentations, and in countless conversations. He spent a dozen years leading marketing inside local television stations in Chicago, Grand Rapids, and Colorado Springs. His undergraduate and graduate degrees from the University of Michigan and UCCS in communication, psychology, and marketing were conferred with highest distinction.

This week on the Sales Hacker podcast, we speak with Ethan Beute, Chief Evangelist and VP of Marketing at BombBomb. Ethan was one of the first employees at the self-funded video platform, BombBomb, which is now doing over $20MM in ARR. Ethan is also the host of The Customer Experience Podcast, and the author of Rehumanize Your Business. What You'll Learn    How to use video in different parts of the customer journey What video will (and won't) do for sales Authenticity in today's sales marketplace    

I am continuously looking for new authentic ways to connect with people. Personal connections have been essential for me when looking to create new business relationships. It's a vital part of my professional strategy. The goal is to expand my business in an organic way that genuinely connects with the people I intend to work with professionally.  There are many ways to accomplish this, but the strategies that interest me are the ones the maximize our human connections. I do business intending to inspire or to be of service to my clients and audience. The best way to do this is by having a presence in their lives. Video helps you create a presence and a relationship that's more intimate than an email, a text, or a web blast. As entrepreneurs, it can have a massive impact on our business. To dive deeper into the power of utilizing personal video in business, I've brought on entrepreneur and author Ethan Beute. Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-author of Rehumanize Your Business, Ethan's collected and told video success stories in blog posts, on webinars, from stages, and in countless conversations for nearly a decade. Before that, he ran marketing teams inside local television stations in Chicago, Grand Rapids, and Colorado Springs. To find out how you can improve your business and relationship by using video, download this episode now. THE WARRIOR OF INTENTION "You don't get what you don't ask for." - Ethan Beute Highlights - Using personal videos will boost your business.  Utilize the power of video emails, eye contact, and hand gestures.   Start with short messages or fun themes like Thank you Thursday.   Smiling when answering calls or leaving a message always helps.  It is essential to use structure when developing your message.  Step One: Have an opening. Step Two: Express empathy. Step Three: Have value. Step Four: A call to action. Step Four: Close. Guest Contact - Ethan's Website Ethan's Twitter Ethan's Instagram Ethan's Book: Rehumanize your Business Ethan's Podcast: The Customer Experience Podcast  Ethan's YouTube Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!  Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

Videos are everywhere. You may be thinking, videos are great, I love watching them, but I do not want to be the one in front of the camera. Are you a marketer, salesperson, in customer success, or anyone in business? Then it is time to be on video. A Marketing Strategist, Author, Podcast Host, and the Chief Evangelist at BombBomb, Ethan Beute, delivers a breath of fresh air to the audience to say that videos do not have to be overproduced, to be great. Do you have doubts about video? Then check out this episode!   Takeaways: The Shiny Authenticity Aversion - We are all so familiar with marketing that is produced and well package, that now a consumer's guard is up when they experience something like this. The trend is going towards that people want authenticity. “Sometimes the simplest videos get the most engagement.”-Ethan Beute The quality of the video that needs to be made, can be determined by the context that video product will be in. Think about the audience volume it will reach and the longevity that the video will be accessible. Videos can be worked into marketing automation. Think about what part of your marketing is lacking that human touch? “[Videos] are about leading with your very best sales asset, yourself.”-Ethan Beute Your first video may not be great, but accept it is a normal part of the process. Get over the fear of being vulnerable and just start taking videos. Have confidence in yourself and your sincerity to the topic of content you deliver. You cannot fake the time and attention that a video communicates. Taking a video shows that you care. Text can be interpreted in several ways but with video, the tone and message are clear. An example of using video for your business could be in your customer experience department. Take the top five tickets that department receives and turn the solutions to those top five, high volume tickets, into videos. This then makes a scalable process. “Ultimately we come to life in connection with other people.”-Ethan Beute Call to action by Ethan: If you are a fan of the Hard Corps Marketing Show, you have listened to several episodes and have learned a lot, go on and leave a review.   Links: LinkedIn: https://www.linkedin.com/in/ethanbeute/  Email: ethan@bombbomb.com BombBomb: https://bombbomb.com/ Rehumanize Your Business: https://bombbomb.com/book/ The Customer Experience Podcast: https://podcasts.apple.com/us/podcast/the-customer-experience-podcast/id1453581989   Busted Myths: To do video well, you need to have a producer and the right lighting. - This is not the case. You do not need to outsource a video for production as a lot of the videos that get the highest engagement are the ones that are authentic without the glossy finish. People want to connect with what they can trust, something that is real.

Wouldn't you agree that to be successful you need to truly connect with your prospects or clients? But in today's inbox, email just doesn't cut it. How frustrating it is when your messages go ignored? Your digital communication should be as warm, personal, and effective as a face-to-face meeting. You need to stand out. How? Meet Steve Pacinelli, co-author of the book “Rehumainze Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience” and the Chief Marketing Officer of BombBomb, the tool that makes it easy to build relationships through email, text, and social media. All using the power of video. Welcome Steve Pacinelli. Learn more about your ad choices. Visit https://megaphone.fm/adchoices (megaphone.fm/adchoices)

Ethan Beute is on a mission to connect people. His method? Video. More specifically, his company BombBomb wants us to use the power of video to leverage our personal connections, and provide meaningful social interactions.  Video is the way of the future. In this episode he shares how easy it is to get deeper in your relationships to improve your video, by using your smartphone and connecting with people around the world.   

Ethan Beute from BombBomb equates good marketing to selling by teaching, and he explains how you can generate a lift in cold email responses with video. Cold email response BombBomb recently conducted a study with a large international tech company that revealed the power that video has in improving cold email responses. The company offers a freemium service but they weren't sure how to convert the freemium users into revenue opportunities. The company has teams in countries around the world and they were reaching out to create conversation and generate appointments. They contacted customers who had been using the free service for a while and asked for the opportunity to share some other ways they might be able to help. BombBomb conducted a pilot program with them that included an AB test of video emails vs. plain text emails. They increased replies from these people by 56 percent. Imagine, then, if you can turn a percentage of those responses into scheduled appointments and then a percentage of those appointments into paid opportunities, that's a tremendous impact. BombBomb also found that the video emails created better appointments because the prospects felt as though they knew the seller better, which is a powerful dynamic. The effort was voluntary, so there was no requirement to send a specific number of videos each day. The company sent about 1,000 videos in a three-and-a-half week period, and the people who sent the most videos were already the highest performers. Cultural shift Rollouts like this one represent a cultural shift to your sales team. This isn't simply a new tool to add to the stack. This video effort allows sellers to communicate more clearly with their prospects and to increase conversion because the interaction takes on a more human characteristic. If you're considering deploying video into your team, consider the following: Find people on your team who are already excited by the idea. Roll the video concept out to them and accumulate some early wins. Share what they learned and what you learned with the rest of the team as you roll the concept into the larger group. Ethan theorizes that the connection between the high performers and the willingness to use video traces back to their constant desire to become better. They likely listen to podcasts or read books. They invest in themselves and are open to new ideas and new practices. People who adopt new practices tend to have a growth mindset. Because they are open to new ways of doing things, they generally find success, and they often have fun doing it. #GrowthMindset Voicemail with personality The pilot project involved initial touch emails, so it amounted to basically a voicemail with a face and a voice and a personality. It wasn't simply an email signature. The sender was no longer faceless but instead became a real human being with real value to offer. If you find yourself thinking you have far too many leads to manage this kind of outreach, first acknowledge what a great problem that is to have. Recognize that you don't have to send personal videos. You can send out a triggered video that delivers the third time a user interacts with your product. By using a trigger-point, you can capitalize on moments in your relationship with a prospect. Even if you don't greet them by name, you're acknowledging their presence and valuing their time. Face-to-Face meeting There are many elements that make video a winning play for sellers. To start, most sellers are far better in person than in other arenas. Most sales process drive toward a face-to-face meeting whether it's in person or online. Human contact is extremely valuable, so you should get face-to-face as early in the process as possible. That allows people to feel as though they know you before they ever meet you. You can save time by skipping the awkward slow-start questions about the weather. You'll help put your prospects more at ease. Hesitation This style of video works because it's casual, it's not scripted or polished, and it's honest. It isn't over-produced, but rather it involves just a webcam or a smartphone. You would send it in place of the email you typically send. Although you can send nicer, more produced videos, that isn't what we're discussing. Those videos often feel as though someone is trying to sell you something, because they generally are. It's a different style of communication. Ethan hears all the time that the videos that earn the best responses are the simple ones. But as humans, we have a natural fear of rejection. We wonder if the video is good enough. We might even re-record it multiple times, which can lead to us spending 30 minutes to recording a 30-second video. It's a waste of time in this scenario because the video doesn't have to do all the work. It simply has to introduce you and express your sincerity and enthusiasm. If you find yourself thinking you don't know what to say, that's not true. What would you say if you were typing out an email? What would you have said in a voicemail? It can be as simple as creating a habit and developing a process. Improve your process Instead of writing three paragraphs to respond to prospects, you can use videos to walk them through mockups or demonstrations. One of our clients uses videos to demonstrate 3D printing without having to send a lot of stuff in the mail. You can save yourself a tremendous amount of time by responding via video and you'll also come across as more human. It's also true that many people are better talking than they are writing. This offers an opportunity to say what's on your mind without having to compose something. Video is more fun for a lot of people because it's more like a conversation. It offers better, warmer replies. This is about human connection at its most fundamental level. It's about connecting with people eye-to-eye, face-to-face in digital channels that we rely on every day. Relationships through video If you found anything here provocative, this is all rolled out in Ethan's book, Rehumanize Your Business. We'll help you with all the nuts and bolts of video communication. You're going to hit the send or post button multiple times today. Ask yourself on the next 3-5 sends whether it would be better to send something in person. Much of this is emotional and you can thank a customer or calm a customer down who is concerned or anxious. Could you say it more clearly if you said it face-to-face? "Lift In Cold Email Responses With Video" episode resources You can grab a copy of Ethan's book, Rehumanize Your Business. Find Ethan on all the social networks and at BombBomb. You can email him at ethan@bombbomb.com. Connect with me at donald@thesalesevangelist.com. Try the first module of the TSE Certified Sales Training Program for free. This episode is brought to you by the TSE Certified Sales Training Program. I developed this training course because I struggled early on as a seller. Once I had the chance to go through my own training, I noticed a hockey-stick improvement in my performance. TSE Certified Sales Training Program can help you out of your slump. If you gave a lot of great presentations and did a lot of hard work, only to watch your prospects choose to work with your competitors, we can help you fix that. The new semester of TSE Certified Sales Training Program begins in April and it would be an absolute honor to have you join us. Tools for sellers This episode is also brought to you in part by mailtag.io, a Chrome browser extension for Gmail that allows you to track and schedule your emails. It's super easy, it's helpful, and I recommend that you try it out. You'll receive real-time alerts anyone opens an email or clicks a link. Mailtag.io allows you to see around the corners. You can see when people open your email, or when they click on the link you sent. Mailtag.io will give you half-off your subscription for life when you use the Promo Code: Donald at check out. I hope you enjoyed the show today as much as I did. If so, please consider leaving us a rating on Apple Podcast, Google Podcast, Stitcher, or wherever you consume this content and share it with someone else who might benefit from our message. It helps others find our message and improves our visibility. If you haven't already done so, subscribe to the podcast so you won't miss a single episode. Share it with your friends who would benefit from learning more. Audio provided by Free SFX and Bensound.

Ethan Beute Today's digital and technological world has created so many conveniences. We are able to do things faster, conduct business in different ways. However, as great as this digital technological world is at the end of the day it is people who make the final decisions. The fact is the technology may be changing but the human being has remained constant. They still have the same physical, mental, emotional, and spiritual needs and wants as they have always had. And while businesses are getting more technologically savvy, they are either missing, or overlooking the most critical element of ALL business whether B2B or B2C...the human conversation.Ethan Beute (prounounced Butte) co-author of the book Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience joins us in this episode of A New Direction. Ethan helps us understand how email and texting while convenient in fact may be causing us more communication problems. He also lets us in some of the psychology of human communication and conversation that can increase the success of your business and enhance the relationships with you clients and customers that will positively affect your bottom line. Rehumanize Your Business Rehumanize Your Business will take you through not only why you would want to consider video as part of your business plan, but also offers you different solutions to using video, the consideration you may want to make when using video, and in what situations you may want to use video to grow your business. They also have created a nearly seamless integration as well that I found incredibly interesting just go www.BombBomb.com As Ethan points out in the show...you on video creates authenticity and that is something we are all looking for. Take a listen! Enlign Business Brokers Special Thanks to our sponsors Enlign Business Brokers and Advisors. Internationally known and respected. When you need to sell your business start with "deal team". They will get you the highest market value with the utmost confidentiality. Contact Enlign Business Brokers and Advisors. You can learn more by going to ENLIGN.com Linda Craft & Team And to Linda Craft & Team, REALTORS for over 30 years they are the have created "Legendary Customer Service". Privately and locally owned in the Greater Raleigh, Research Triangle Park area, they can help you anywhere in the world to find the best real estate professional for you when it comes to selling or buying your home. Learn more by clicking on www.LindaCraft.comFinally, this weeks t-shirt shout out goes to Ithaca, Nebraska. I was personally honored to be the marshal of their 150th anniversary parade. Congratulations Ithaca and here is to 150 years more!

In my quest to continue promoting video as a primary communication tool, Episode 193 features Steve Pacinelli, Chief Marketing Officer for BombBomb. Steve shares his journey from Penn St. directly in the world of real estate tech.  01:55 - Growing up outside Philadelphia   05:20 - The Penn St. experience   07:55 - What was Steve's first job out of school?   08:45 - The Top Producer story during Steve's time there   10:05 - Connecting with Chris Smith   13:05 - Discovering BombBomb   15:40 - Starting with BombBomb   16:50 - Collaborating with Ethan Beute for the book,  Rehumanize Your Business   20:20 - Steve shares a story showing the power of one to one video   23:30 - The value of the metrics built-in to BombBomb   24:15 - The power of the 3-second loop   26:50 - The story behind the first Rehumanize event   31:50 - What piece of advice would Steve give a new agent?

Want to close more sales online? This week's special guest literally wrote the book on it. BombBomb's Ethan Beute joins Chris Smith and Jimmy Mackin to give you the tools to leverage video into sales immediately. Check out Ethan's new book Rehumanize Your Business on Amazon today. For the full #WaterCooler experience, you can watch the episode on YouTube.