Podcast appearances and mentions of tracy brinkmann

On this episode, Jacob, CB, and Scott welcome Tracy Brinkmann from the Dark Horse Entrepreneur podcast to discuss games that feature players running some kind of business. Before that we discuss the week's news from the video game industry and the games they've been playing.Invite to Fuze social media platformOn This Episode(17:33) News(51:45) New Games(55:05) Shovel Knight Dig (Xbox)(59:29) Haneda Girl (Steam Deck)(1:04:10) Copycat (PS5)(1:08:14) Moorhuhn Kart 4 (Switch)(1:11:43) Roadcraft (PC)(1:19:27) Trident's Tale (Switch)(1:23:56) Etheria Restart (PC)(1:28:45) “From the Outside In” Topic: Running Businesses in Games***Time stamps may not be accurate due to ad placement***Grab the episode now on Apple Podcasts, Spotify, iHeartRadio, Google Play Music and more. If you love this episode and want other gaming content you can't get anywhere else, please support us on Patreon! Also, don't forget to check out our Discord Server and our web site, where you can read all of our written content.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this paradigm-shifting episode, discover why entrepreneurs with strong personal brands earn 412% more than those without - and why waiting for perfection is killing your profit potential. Tracy Brinkmann reveals how parent entrepreneurs can leverage their authentic experiences to build profitable personal brands without sacrificing family time. KEY TIMESTAMPS:   [00:00:00] - Opening Hook: 412% Income Disparity Statistic [00:00:17] - Introduction to Personal Branding Myths [00:00:27] - Welcome and Episode Setup [00:05:38] - First Personal Brand Myth: Perfection [00:08:24] - The Fame Game Fallacy [00:13:47] - Personal Branding Beyond Self-Promotion [00:23:15] - Legacy Content Strategy Implementation [00:29:45] - Parent-Friendly Approach [00:34:37] - Whiskered Wisdom: 15-Minute Content Sprint [00:41:15] - Call to Action: Dark Horse Insider Newsletter   KEY INSIGHTS:  Why authenticity outperforms perfection in personal branding  How local influence generates more profit than global recognition  The power of turning family moments into brand assets  Why serving others builds your brand faster than self-promotion FRAMEWORKS SHARED: The Legacy Content Strategy Content Multiplication System Time-Block Technique Power Pockets Approach Brand Boundary Blueprint Family Guidelines Content Containers Intentional Sharing Framework 15-Minute Content Sprint 2-minute setup 10-minute creation 3-minute sharing PRACTICAL STRATEGIES: Content Multiplication System  Turn one piece of content into multiple assets  Leverage existing family moments  Create systematic sharing schedules Parent-Friendly Approach  Integration over separation  Family involvement opportunities  Daily content capture system Implementation Timeline  Weeks 1-2: Habit building  Weeks 3-4: Engagement growth  Weeks 5-6: Opportunity generation RESOURCES MENTIONED: Legacy Content Strategy Template Brand Boundary Blueprint Personal Brand Profit Calculator 15-Minute Content Sprint Guide QUOTABLE MOMENTS:  "Perfect personal brands don't inspire people. Real ones do."  "Your kids aren't a distraction from your personal brand - they're the most authentic part of it."  "Stop trying to be interesting and start being interested." ACTION STEPS: Implement the 15-Minute Content Sprint Create your Brand Boundary Blueprint Start documenting daily wins and lessons Begin building your Content Multiplication System CALL TO ACTION:  Ready to build a personal brand that generates income while creating legacy? Join the Dark Horse Insider Newsletter for weekly strategies on authentic brand building. Get Tracy's complete "Personal Brand Blueprint" - the exact framework for building a profitable personal brand while managing family life. Sign up at: https://DarkHorseSchooling.com/Newsletter CONNECT WITH US:  Website: https://DarkHorseSchooling.com Podcast: The Dark Horse Entrepreneur YouTube: https://www.youtube.com/@DarkHorseEntrepreneur/videos

Welcome to the optYOUmize Podcast where we help entrepreneurs build the business AND life of their dreams. Get tips, tactics, stories, and inspiration from interviews with business and personal development experts and lessons from my own successes and failures so you can make more, work less, and live better. You don't have to go it alone--we're here to support and motivate you, and encourage you to keep going until you reach your goals. Follow optYOUmize Podcast with Brett Ingram: LinkedIn | YouTube | Instagram | Facebook | Website Summary Brett Ingram speaks with Tracy Brinkmann, a business and success coach who shares his incredible journey of overcoming adversity. Tracy discusses his struggles with addiction, the loss of his daughter, and how he turned to personal development to rebuild his life. He emphasizes the importance of mindset and time allocation in achieving success and encourages listeners to embrace their challenges as opportunities for growth. In this conversation, Tracy Brinkmann and Brett Ingram discuss various strategies for maximizing productivity and success as entrepreneurs. They emphasize the importance of utilizing downtime effectively, prioritizing tasks, and embracing discomfort for long-term gains. The discussion also covers the significance of delayed gratification, targeted content marketing, and leveraging algorithms for business growth. Ultimately, they highlight the necessity of authenticity and self-awareness in achieving success. Visit https://DarkHorseSchooling.com/blueprint to get the Side Hustlers Blueprint Private Audio Series -the exclusive private podcast audio series designed to help you turn your passions into a profitable venture. Chapters 00:00 Overcoming Adversity: Tracy's Journey 12:35 The Power of Personal Development 20:05 Mindset: The Key to Success 26:03 Time Management: Allocating Your Time Wisely 29:00 Maximizing Downtime for Productivity 30:57 Prioritization and Time Management 32:56 The Uncomfortable Path to Success 33:52 The Power of Delayed Gratification 34:52 The Strategy of Free Content 38:46 Narrowing Your Audience for Greater Impact 42:00 Building Momentum Through Small Steps 42:57 Effective Marketing Strategies for Entrepreneurs 49:03 Leveraging Algorithms for Business Growth 55:11 The Importance of Authenticity in Business #overcomeadversity #resilience #personaldevelopment #entrepreneurship #optyoumize #brettingram #entrepreneurpodcast #podmatch Learn more about your ad choices. Visit megaphone.fm/adchoices

In this eye-opening episode, Tracy Brinkmann reveals the true costs of postponing your entrepreneurial dreams. Perfect for busy parents juggling family responsibilities while harboring business ambitions, this episode breaks down four critical hidden costs of waiting to start your side hustle. Learn practical, family-friendly strategies to break free from the waiting cycle, including the innovative P.A.C.E. Method and the transformative 'Non-Negotiable Fifteen' approach. Discover how to turn limited time into maximum impact while building a legacy your children can learn from. Features real success stories from parent entrepreneurs and actionable steps you can implement today. https://DarkHorseSchooling.com/Newsletter

In this enlightening episode of Healthy Waves, Avik Chakraborty dives deep into the connections between physical health, emotional resilience, and thriving relationships with two incredible guests. Mark Hicks, an author and relationship expert, shares insights from his upcoming book on how love is a skill that can be learned and nurtured. Tracy Brinkmann, a business coach and podcast host, recounts his journey from personal loss to entrepreneurial success, emphasizing the vital role of mindset and physical health in overcoming life's challenges. Together, they explore how holistic health and intentional love can transform lives.   About the Guests: Mark Hicks: An author, counselor, and relationship specialist, Mark is passionate about teaching that love is a learnable skill set. He draws from personal and professional experiences to help others build healthier, lasting relationships. Tracy Brinkmann: Host of the Dark Horse Entrepreneur podcast and a success coach, Tracy has turned personal tragedies into stepping stones for success. His powerful story of resilience and growth inspires entrepreneurs to embrace mindset and physical health as keys to thriving. Key Takeaways: Holistic Health is Key: Physical, emotional, mental, and spiritual well-being are interconnected. Improving one aspect uplifts the others. Love is a Learned Skill: Mark highlights the five components of love, including the often-overlooked importance of grief in healing and building connections. Movement Transforms Mindset: Tracy emphasizes the transformative power of physical activity in boosting mental and emotional resilience. Small Steps Lead to Big Changes: Simple actions, like a daily walk or improving sleep, can significantly impact mental clarity and emotional strength. From Darkness to Light: Both guests demonstrate that life's hardest challenges can become the foundation for a brighter, more fulfilling future. Don't miss this episode to gain practical tools for strengthening your relationships, improving your health, and building resilience in all areas of life.   Want to be a guest on Healthy Mind, Healthy Life? DM on PM - Send me a message on PodMatch, DM Me Here: https://www.podmatch.com/hostdetailpreview/avik  Subscribe To Newsletter: https://healthymindbyavik.substack.com/ Join Community: https://nas.io/healthymind Stay Tuned And Follow Us! YouTube - https://www.youtube.com/@healthymind-healthylife Instagram - https://www.instagram.com/podhealth.club/  Threads - https://www.threads.net/@podhealth.club Facebook - https://www.facebook.com/podcast.healthymind LinkedIn - https://www.linkedin.com/in/newandnew/ #podmatch #healthymind #healthymindbyavik #wellness

Are you ready to unlock a game-changing strategy often overlooked in today's fast-paced market? Join host Tracy Brinkmann in this episode of The Dark Horse Entrepreneur Podcast as we delve into the transformative power of incremental change. Learn how adopting small, deliberate steps can lead to monumental improvements in both your business and personal life. Featuring compelling case studies and actionable strategies, this episode offers unique insights into creating systems for continuous improvement. Plus, don't miss our exclusive invitation to join the Dark Horse Marketing Newsletter for more valuable tips to elevate your side hustle to main hustle dreams. Tune in now and start your journey towards sustainable success!  https://DarkHorseSchooling.com/newsletter

In Episode 482 of The Dark Horse Entrepreneur, host Tracy Brinkmann shares the secrets to leveraging content marketing for amplifying your core offer. Learn about different content types, from blog posts to podcasts, and discover steps to build a cohesive content strategy that resonates with your audience. Explore essential tips for content creation, scheduling, and tracking performance metrics, ensuring your content marketing efforts effectively drive conversions. Tune in to gain invaluable insights and start amplifying your core offer with compelling content today!

In Episode 481 of The Dark Horse Entrepreneur, Tracy Brinkmann reveals the crucial psychological principles behind effective pricing strategies. Dive deep into concepts like Anchoring, Price Sensitivity, and Perceived Value, and discover how to apply these principles to make your core offer irresistibly attractive. With practical tips for setting and testing prices, and refining strategies based on real feedback, this episode equips you with the tools to boost your sales and ensure customer satisfaction. Listen in and start transforming your approach to pricing today!

In Episode 480 of The Dark Horse Entrepreneur, host Tracy Brinkmann explores the power of effective customer journey mapping. Understand the five critical stages—Awareness, Consideration, Purchase, Retention, Advocacy—and learn key techniques to optimize each touchpoint. With actionable tips and essential tools, this episode guides you to create a seamless customer experience, transforming visitors into loyal advocates. Don't miss out on discovering strategies that can skyrocket your customer retention and satisfaction!

In Episode 479 of The Dark Horse Entrepreneur, Tracy Brinkmann delves into the transformative strategy of building a value ladder to boost your business growth. Learn how to align upsells and downsells with your core offer, follow real-world examples, and get actionable steps for creating a strategic value ladder that maximizes your customer lifetime value. Tune in to discover how to enhance every step of your customer's journey today!

In this episode of the Your Success DNA Podcast, host Tracy Brinkmann delves into the four essential pillars that can unlock your true potential: imagination, enthusiasm, persistence, and faith. Discover how these elements can transform your life and propel you towards success. Tracy shares powerful stories, actionable tips, and practical advice to help you harness the power of these pillars. Whether you're an entrepreneur, a business owner, or someone seeking personal growth, this episode provides valuable insights to fuel your journey. Listen now to start your transformation and take your first step towards greatness.

In this urgent and actionable episode of 'The Dark Horse Entrepreneur Podcast,' host Tracy Brinkmann unveils the unique 'Top 100 Strategy' by Russel Brunson – a powerful method that's helping entrepreneurs earn millions. Learn how to craft your ideal customer avatar, connect with key influencers, and transition from an outsider to a trusted authority within your target market. This episode provides ultra-specific steps and practical tips to help you build trust and authority, ensuring you stand out in a crowded marketplace. Tune in now and start transforming your business today! https://DarkHorseSchooling.com/blueprint

In this episode of the Dark Horse Entrepreneur Podcast, host Tracy Brinkmann breaks down the power of simplicity and authenticity through the lens of Doja Cat's stunningly simple yet impactful look at the 2024 Met Gala. Learn how going against the grain and embracing your true self can cut through the noise and make a lasting impression. We discuss the Novelty Factor, questioning the status quo, and why sometimes the easiest path can also be the most effective. Plus, get a sneak peek into our exclusive 'Side Hustlers Blueprint' and a teaser for next week's episode on the top 100 million-dollar strategy. Don't miss out on these actionable insights that can help you stand out and succeed. Listen now and start your journey towards a more authentic and impactful entrepreneurial path. https://DarkHorseSchooling.com/BluePrint

Struggling with content creation burnout? In this episode of The Dark Horse Entrepreneur Podcast, host Tracy Brinkmann reveals five proven strategies to keep your content fresh, engaging, and impactful. Discover how to overcome creative blocks, streamline your workflow with tools like Asana, master content repurposing, and leverage AI tools such as ChatGPT. Plus, learn how to infuse your content with purpose and intention, ensuring it resonates with your audience. Don't miss these actionable tips designed to help you balance entrepreneurship with family life and turn your side hustle dreams into reality. Subscribe and listen now to transform your content creation process and achieve your entrepreneurial goals. https://DarkHorseSchooling.com/blueprint

In this power-packed episode of The Dark Horse Entrepreneur Podcast, host Tracy Brinkmann reveals 10 unmissable steps that aspiring entrepreneurs must take before diving into their business ventures. Learn how to align your why with your strengths, conduct market research to uncover profitable opportunities, and create a solid business plan to guide your journey. Discover the importance of building a strong support network, mastering your mindset, and testing the waters with side projects before fully launching. This episode is your ultimate guide to unleashing your entrepreneurial potential and achieving unstoppable success!  

If you want to get support directly from us to grow your podcast, join our FREE community: The CoachCast AcademyGet ready to be inspired! This week on Oh My Pod, join host Justin J. Moore as he dives deep with powerhouse podcaster Tracy Brinkmann. Discover how Tracy's strategic podcast-guesting and authentic storytelling skyrocketed his show, The Dark Horse Entrepreneur, to nearly a million downloads. Learn how niche focusing and personal sharing can revolutionize your podcasting journey. Whether you're a novice podcaster or an established voice looking to grow, you don't want to miss this! Tune in for actionable insights and Tracy's captivating success story - Sure to inspire you on your podcasting journey! From hitting the rock bottom of drugs, divorce, bankruptcy and even the death of an 18 month old daughter. To running the planning & marketing departments of some of corporate America's finest companies to his own company helping driven entrepreneurs scale their businesses by crystallizing and monetizing their passions, and now hosting his podcast focused on Driven Dark Horse Entrepreneurs. Tracy Brinkmann is a business coach, success coach & product creator who realizes life isn't fair and participation awards do not feed your family (or your drive to succeed)… This Driven Dark Horse Entrepreneur is looking to share all that he has learned and is still learning about starting, restarting, kick-starting and stepping up your entrepreneurial game all while not ignoring that amazing tool between your ears!Key Topics Discussed:Leveraging external audiences for podcast growth.Niche targeting methods for effective podcast marketing.The best strategies to succeed with guest appearances.The importance of authenticity in podcasting.Monetizing podcasting through back-end products.Timestamps:15:34 Solo episodes drive more engagement and connection.20:43 The missed opportunity to share his personal journey.24:25 How Tracy transformed a 60-page PDF into 1012 podcast episodes.28:31 Tracy discusses growing his reach and how his guesting tour leveraged his podcasts. 30:18 Niching matters: target your podcast audience wisely.Guest Socials:Dark Horse Entrepreneur | FacebookDark Horse Entrepreneur | Podcast

In this compelling episode of the Dark Horse Entrepreneur, host Tracy Brinkmann takes you on a journey through the innovative world of quizzes for lead generation with the guidance of marketing maven Tai Goodwin. Dive deep into the unique approach that transformed Tai's business landscape and how it can revolutionize yours. Uncover the secrets to personalizing marketing strategies, embracing resilience, and the critical decision-making that defines true entrepreneurship. Whether you're a seasoned entrepreneur or just starting your side hustle, this episode is packed with ultra-specific insights and useful strategies to propel your business forward. Don't miss the chance to learn from Tai's journey and apply these game-changing tactics to your own entrepreneurial endeavors. Plus, get exclusive access to the Side Hustlers Blueprint by texting BLUEPRINT to 484 514-5323 – your guide to sidestepping pitfalls and confidently stepping into success. Tune in now and transform your business approach with the power of quizzes and resilient entrepreneurship.

Episode 26: Most people who want to start an online business start with the thing they want to sell first… whether that's a Network Marketing opportunity, an Affiliate Marketing product, a course or coaching program, etc…And once they've figured out what they want to sell, then they go out and try to get in front of an audience to sell it.The problem is that most people who try to start an online business this way end up launching their product to the sound of crickets.In this Episode, Tracy Brinkman explains why he teaches people to do the exact opposite… instead of starting out by creating a product to sell, create the audience for the product FIRST, and THEN find or create products to sell to them.About Tracy Brinkman: From hitting the rock bottom of drugs, divorce, bankruptcy and even the death of an 18 month old daughter. To running the planning & marketing departments of some of corporate America's finest companies to his own company helping driven parental entrepreneurs & coaches, scale their businesses, by crystalizing and monetizing their passions, and now hosting his podcast focused on Driven Dark Horse Entrepreneurs.Tracy Brinkmann, is a success coach, product creator & podcast production company owner that realizes life isn't fair and participation awards do not feed your family or your drive to succeed… This Driven Dark Horse Entrepreneur is looking to share all that he has learned and is still learning about starting, restarting, kick starting and stepping up your entrepreneurial game all while not ignoring that amazing tool between your ears!Grab Tracy's “21 Days to a Profitable Side Hustle” for FREE: https://DarkHorseSchooling.com/21daysConnect with Tracy:https://www.facebook.com/tracy.brinkmann https://www.facebook.com/groups/darkhorsetribe https://www.facebook.com/DarkHorseEntrepreneur https://twitter.com/DarkHorseEntre1 https://www.instagram.com/darkhorseschooling/ https://www.linkedin.com/in/tracybrinkmann/ https://www.tiktok.com/@darkhorseentrepreneur https://www.youtube.com/@DarkHorseEntrepreneur Want to learn more about how to build a successful online business from the ground up? Grab your FREE copy of our online course, "Zero to $20k Blueprint" where you'll learn how to build a simple, scalable online marketing system that will quickly generate paying customers & clients for your online business.Get it NOW, by visiting our website at https://DigitalTrailblazer.comLooking for a simple, low-cost, all-in-one platform to systematize and automate your online business?... then check out our friends at https://www.ConvertPoint.io.ConvertPoint has everything you need to build a successful online business... funnels, websites, email autoresponders, text message marketing, invoices & payments, sales pages, calendars, forms & surveys, social media management, membership sites & courses, automated workflows, and MORE.Try ConvertPoint RISK FREE at https://www.ConvertPoint.io✅ Connect With Us:Website - www.DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazer/TikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

In this electrifying episode of "Your Success DNA Podcast," host Tracy Brinkmann takes you on a transformative journey to embrace and empower your inner dark horse or inner underdog. Discover how the universal feeling of being the dark horse in negotiations and life's pitches can become your stealth advantage. With actionable insights and real-world strategies, this episode reveals how to flip the script on setbacks, master the art of negotiation, and harness your dark horse spirit to achieve unprecedented success. Whether you're negotiating a deal, pitching an idea, or facing personal challenges, learn to wield the dark horse spirit as your armor and not your Achilles' heel. Dive into this episode to turn your perceived disadvantages into your greatest strengths and rewrite your success story.

https://YourSuccessDNA.com - In this eye-opening episode of Your Success DNA Podcast, join Tracy Brinkmann as we venture beyond the polished surfaces of social media to uncover the authentic stories that lie beneath. "Unlocking Realness: See Beyond the Social Facade with Your X-Ray Vision" offers a compelling exploration into the curated illusions of perfection and the real, often hidden struggles of everyday life. Discover practical strategies to develop your discerning 'X-ray vision,' enabling you to see past the pixels to the person and appreciate the unfiltered beauty of your own journey. Through engaging narratives, insightful interviews, and our signature "Whiskered Wisdom," this episode empowers listeners to embrace their genuine selves amidst a world of digital facades. Get ready to challenge your perceptions, celebrate your imperfections, and find solace in the shared human experience. Don't miss this transformative journey towards authenticity—tune in, recalibrate your perspective, and start seeing the unseen in the digital age.

https://DarkHorseSchooling.com/21days In this pivotal episode of the Dark Horse Entrepreneur, Tracy Brinkmann tackles the urgent and dynamic shifts reshaping social media marketing in 2024. Dive deep into the evolving digital landscape where traditional customer service paradigms are upended, content creators reign supreme, and social platforms become the primary discovery channels. Discover why short-form video content is capturing hearts and minds, and learn the art of tailoring your message for each unique social platform. This episode not only highlights the urgency of adapting to these changes but also offers unique, ultra-specific insights and useful strategies for entrepreneurs looking to harness the full potential of social media marketing. Whether you're refining your digital strategy or building a side hustle, this episode is your guide to thriving in the fast-paced world of social media. Join Tracy and embark on a transformative journey to authenticity, engagement, and digital marketing success. Don't miss out on this essential guide to staying ahead in the digital game – tune in now and take the first step towards a profitable side hustle with our exclusive email course, '21 Days to a Profitable Side Hustle'.

In this insightful episode of the podcast, join Tracy Brinkmann as we explore the essential art of connecting with others. Discover the urgent need to understand personal narratives and how our self-serving actions influence daily interactions. Learn unique and ultra-specific strategies to step into others' stories, creating a shared narrative that fosters genuine connection and empathy. This episode not only delves into the psychological reasons behind our perception as the heroes of our own stories but also offers practical advice on how to apply this understanding in real-life conversations. Whether you're an entrepreneur, a business professional, or anyone looking to enrich your communication skills, this episode provides useful tips and quotable insights that will transform the way you interact with those around you. Don't miss out on this opportunity to enhance your conversational skills and build more meaningful relationships. Tune in, share, and apply these transformative strategies in your daily life.  

In this insightful episode of the Your Success DNA podcast, join Tracy Brinkmann as we explore the essential art of connecting with others. Discover the urgent need to understand personal narratives and how our self-serving actions influence daily interactions. Learn unique and ultra-specific strategies to step into others' stories, creating a shared narrative that fosters genuine connection and empathy. This episode not only delves into the psychological reasons behind our perception as the heroes of our own stories but also offers practical advice on how to apply this understanding in real-life conversations. Whether you're an entrepreneur, a business professional, or anyone looking to enrich your communication skills, this episode provides useful tips and quotable insights that will transform the way you interact with those around you. Don't miss out on this opportunity to enhance your conversational skills and build more meaningful relationships. Tune in, share, and apply these transformative strategies in your daily life.

In this electrifying episode of the podcast, Tracy takes you on a journey back to the heart-pounding excitement of childhood anticipation and shows you how to harness that energy for your daily life. Dive into the concept of the Anticipation Engine – a unique strategy that fuels your drive with joyful expectancy. Learn ultra-specific steps to create a future so fun you can't help but be energized. This isn't just about looking forward to the big milestones; it's about sprinkling your calendar with delightful events that transform your outlook and keep the excitement alive. Tune in now to rediscover the magic of anticipation and make every day an adventure. Don't miss out – subscribe, share, and start building your own Anticipation Engine today!

Tracy Brinkmann who Helps others launch, grow their podcast shows with the goal of using them to grow their business. She is the owner of "be heard podcasting" a podcast edit company that helps "behind the scenes" stuff to make life super simple.and host of The Dark Horse Entrepreneur podcast.Here's where to find more:https://www.facebook.com/tracy.brinkmannhttps://www.facebook.com/groups/darkhorsetribehttps://www.instagram.com/darkhorseschoolinghttps://www.instagram.com/tracybrinkmannhttps://www.linkedin.com/in/tracybrinkmann___________________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We're Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we're here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it's through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you're not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here: https://linktr.ee/unforgetyourself

Are you feeling stuck in the in-between moments of life, uncertain of your next steps? Dive into this empowering episode of Your Success DNA Podcast, where host Tracy Brinkmann guides you through the transformative power of life's transitional phases. Discover the dual nature of these pivotal moments, from the anxiety of uncertainty to the thrill of potential and opportunity. Learn practical strategies to navigate these times with a positive mindset, stay open to new possibilities, and embrace change as a catalyst for growth and transformation. Through inspiring stories and actionable advice, this episode will equip you with the tools you need to turn your in-between moments into stepping stones to success. Don't miss the Whiskered Wisdom segment for a quick, actionable tip that you can apply immediately to your life. Tune in, embrace the uncertainty, and start your journey to greatness today!

https://DarkHorseEntrepreneur.com Unmasking Reality: The Power of Healthy Skepticism in Today's World   In today's fast-paced, information-saturated society, it's more crucial than ever to cultivate a mindset of healthy skepticism. Tracy Brinkmann, your guide and mentor on the podcast, invites you on a transformative journey to explore the profound impact of questioning the world around us and seeking deeper understanding.   Navigating the Overcommunication Era: Why We Take Things at Face Value   We live in an era of overcommunication, where television, social media, and movies constantly bombard us with information. This constant stream of data can lead us to take things at face value, accepting information without question. Tracy delves into the human tendency to believe what we see and hear, highlighting the potential dangers and limitations of this inclination. He encourages listeners to fire up their curiosity and seek out the full story, emphasizing the importance of critical thinking in personal development and success.   The Journey to Deeper Understanding: Benefits of Seeing the Full Picture   Tracy shares his own experiences and the surprising, positive outcomes that can arise from considering the entire picture. He provides real-life examples of situations where looking beyond the surface provided greater understanding and benefits. The episode also touches on the importance of recognizing the masks people wear and the value of diving deeper to understand their core. This segment is a testament to the empowerment that comes from embracing a mindset of healthy skepticism.   The Human Tendency: Overcoming Our Default Beliefs   We all have a natural inclination to believe what we see and hear, a default setting that has been hardwired into our brains. Tracy challenges listeners to overcome these default beliefs, encouraging a shift in mindset towards curiosity and critical thinking.   Real-Life Transformations: Stories of Success Through Skepticism   Through inspiring stories and personal anecdotes, Tracy illustrates how adopting a healthy skepticism has led to success and transformation in his own life and career. He shares tales of individuals who have overcome adversity and achieved their goals by questioning the status quo and seeking a deeper understanding of their situations.   From Surface to Core: Strategies for Deeper Connections   The episode provides practical advice and strategies for applying healthy skepticism in daily life, emphasizing the importance of building deeper connections and understanding. Tracy offers tips on how to navigate through the noise of overcommunication and uncover the true stories that lie beneath the surface.   In conclusion, "Unmasking Reality: The Power of Healthy Skepticism in Today's World" is a must-listen episode for anyone looking to enhance their personal development, build deeper connections, and achieve success on their terms. Tracy Brinkmann, with his engaging storytelling and insightful advice, guides listeners on a journey to unlock the power of healthy skepticism and transform their perception of the world. Don't miss out on this transformative experience – tune in, challenge your assumptions, and start seeing the world in a whole new light.  

Dive into this eye-opening episode with Tracy Brinkmann, where we unravel the art of healthy skepticism in today's fast-paced, information-saturated world. Uncover the hidden dangers of taking things at face value and learn how to unleash your curiosity to seek out the full story, leading to richer experiences and deeper connections. Tracy shares unforgettable personal anecdotes, practical tips, and the undeniable benefits of seeing beyond the surface. Whether you're an entrepreneur, a professional, or anyone in pursuit of a more fulfilling life, this episode is an invaluable guide to navigating the noise, understanding the core of situations and people, and achieving success on your terms. Don't miss out on this transformative journey—tune in, challenge your assumptions, and start seeing the world in a whole new light. Remember, the surface is just the beginning; it's time to dig deeper and uncover your true potential. Subscribe, share, and join the community of champions today!

https://DarkHorseEntrepreneur.com This episode with Tracy Brinkmann is a pivotal episode from the Your Success DNA Podcast that promises to shift your perspective and guide you towards a life filled with positivity and success.   Setting the Scene: A Night of Revelations Host Tracy Brinkmann takes us back to a memorable night with fellow speakers, where a casual game of "Cards Against Humanity" led to a profound realization. The atmosphere was light, filled with laughter and camaraderie, until a comment about "first-world challenges" prompted Tracy to reframe the narrative, turning challenges into privileges. This moment of silence and reflection among a group of professional communicators underscored the episode's main theme: the power of perspective.   The Power of Focus: Shifting from Challenges to Privileges Tracy delves deep into the concept of "What you focus on is what you get," sharing personal stories and examples of individuals who have successfully shifted their focus. He emphasizes that by viewing our challenges as privileges, we can cultivate a more positive outlook and set ourselves on the path to success.   Whiskered Wisdom: Tracy's Top Tips for a Positive Outlook In the "Whiskered Wisdom" segment, Tracy shares practical advice and actionable steps to help listeners implement this perspective shift in their daily lives. He encourages everyone to start and end their day by acknowledging three privileges, fostering a sense of gratitude and abundance.   Take Action: Your Journey to Success Starts Here The episode concludes with a powerful call to action, urging listeners to take control of their narrative and transform their challenges into opportunities. Tracy invites the audience to share their stories and questions, further fostering a community of growth and empowerment.   In this transformative episode, Tracy Brinkmann not only shares insights and stories but also provides listeners with the tools they need to change their lives. By shifting our focus from challenges to privileges, we can all embark on a journey towards success and fulfillment.  

https://DarkHorseEntrepreneur.com Breaking Free from Life's Holding Patterns: A Journey Towards Proactive Living In the latest episode of the Your Success DNA Podcast, host Tracy Brinkmann invites listeners to embark on a transformative journey, exploring the metaphorical holding patterns that often stifle our true potential and hinder our paths to success.   The Skydiving Adventure: A Metaphor for Life's Holding Patterns Tracy shares a compelling personal anecdote about a skydiving adventure, drawing a vivid parallel between the unexpected holding patterns in the sky and the stagnancies we often encounter in our personal and professional lives. The story unfolds as Tracy, stuck in a holding pattern, decides to take control, communicate with Air Traffic Control, and subsequently, finds himself free to navigate towards his destination. This metaphor serves as a powerful reminder that taking proactive steps and breaking free from our own holding patterns can pave the way for magical unfoldings in our lives.   Life's Holding Patterns: The Comfortable Trap of Stagnancy Delving deeper, the episode explores various life scenarios where individuals find themselves circling in their own holding patterns. Whether it be in careers, personal growth, or relationships, these comfortable yet limiting loops often go unquestioned and unchallenged. Tracy draws a poignant parallel between the global holding pattern experienced during the pandemic and the personal stagnancies that many encounter, highlighting the urgency and relatability of breaking free and taking control of one's journey.   The Power of Taking Control: Stories of Transformation and Success The episode further explores the psychological and emotional shifts that occur when one decides to break free from their holding patterns. Through inspiring stories of individuals who witnessed positive changes upon deciding to exit their holding patterns, listeners are introduced to the concept of the Ripple Effect. This principle illustrates how taking control in one area of life can cascade into other areas, creating a wave of proactive change and opening up a world of possibilities.   The Unexpected Delay: A Parallel with Life's Stagnancies The Pandemic Parallel: Global Holding Patterns and Personal Stagnancies The Ripple Effect: How Taking Control Can Cascade Positive Changes Incorporating quotable moments, actionable advice, and a signature "Tracy's Top Tip" segment, the episode is not just a source of inspiration but also a practical guide for anyone looking to navigate through the clouds of hesitation and soar into the clear, boundless skies of proactive living and success.   Listeners are left with clear takeaways, an empowering message, and a gentle nudge towards proactive action, ensuring they are equipped and inspired to take the reins of their life and career into their own hands. Engage, share, and soar with The Dark Horse Entrepreneur, and embark on a journey towards breaking free and unleashing your true potential.  

Unlocking the Power of Transitional Relationships: Your Roadmap to Personal Growth   Unlocking the Power of Transitional Relationships   In our latest podcast episode, "Unlocking the Power of Transitional Relationships," your host, Tracy Brinkmann, invites you on a transformative journey through the captivating landscape of relationships and personal growth.   Discover Socrates' Wisdom on Friendship Insights from Socrates on Friendship We embark on this enlightening expedition by delving into the wisdom of Socrates on friendship, where he sagely advised, "Be slow to fall into friendship, but when thou art in, continue firm and constant." In this segment, we explore the profound implications of Socrates' age-old wisdom and its remarkable relevance in today's world.   The Role of Great Friends in Your Success Real-Life Stories of Great Friends Moving forward, we soar to great heights as we celebrate the extraordinary role great friends play in your success journey. Through inspiring real-life stories, you'll witness the transformative power of these cherished relationships. These are the friends who serve as your life's rocket fuel, propelling you toward your goals and aspirations.   Understanding Transitional Relationships Defining Transitional Relationships Our expedition takes an intriguing turn as we immerse ourselves in the world of transitional relationships. In this segment, we provide a clear definition of what these relationships are and the unique purpose they serve in your life's journey. Tracy Brinkmann sheds light on how transitional relationships are akin to crucial stepping stones, guiding you toward your goals and dreams.   The Purpose of Transitional Relationships The Role of Transitional Relationships   Continuing our exploration, we delve deeper into the purpose of transitional relationships. Tracy Brinkmann unveils how these connections act as pivotal catalysts in your journey. Through relatable stories, you'll witness the remarkable impact transitional relationships can have on your personal growth and success.   Embracing the Temporary Nature of Relationships Lessons from Evolving Relationships The forest of transitional relationships, much like the seasons, undergoes a natural evolution. In this segment, we delve into the idea of relationships changing and evolving over time. Tracy Brinkmann provides valuable insights into the lessons left behind by relationships that have fulfilled their purpose. Through heartfelt stories, you'll gain a profound understanding of the beauty in embracing the impermanence of these connections.   Tracy's Top Tip for Relationship Growth Before concluding our expedition, Tracy Brinkmann shares an invaluable top tip: "In every relationship, be it fleeting or lifelong, focus on extracting the maximum value. Treat every interaction as an opportunity to learn and grow." This empowering advice equips you with a mindset to make the most of every connection you encounter.   Our journey of self-discovery through transitional relationships has been nothing short of exhilarating. In this episode, we've uncovered the wisdom of Socrates, celebrated the significance of great friends, and gained a profound understanding of transitional relationships' purpose and natural evolution.   Remember to visit YourSuccessDNA.com to share your own stories about transitional relationships, ask questions, and suggest future podcast topics. Your voice matters, and we're here to listen.  

Unlock Your True Potential: Why Today Matters in Your Life's Journey From Health to Hard Work: The Secrets to Becoming the Best Version of Yourself Embark on a transformative journey with Tracy Brinkmann in the latest episode of the your favorite podcast, where we delve deep into the secrets of personal development and unlocking your true potential. Tracy, an entrepreneur, author, and success coach, guides listeners through a thought-provoking exploration of self-improvement, motivation, and success, ensuring that when you meet the person you could have become, you do so with pride and fulfillment.   The Foundation of Potential: Embracing a Healthy Lifestyle We kickstart our journey with a focus on the foundation of all success - a good lifestyle. Tracy emphasizes that living a good lifestyle isn't merely about aesthetics but about nourishing your body and mind to chase your dreams effectively. With an engaging story about the pivotal role of health and well-being, the key point underscores that your physical state is the launchpad for all your aspirations. The actionable tip nudges listeners to initiate one healthy habit this week, be it a simple walk or choosing a nutritious meal.   The Visionary's Mindset: Crafting a Long-Term Vision Navigating through the visionary's mindset, Tracy propels listeners to think long-term and stick with it. The episode illuminates the significance of having a direction, not just a plan, and persistently moving towards it. The actionable tip here encourages listeners to set a 10-year vision, breaking it down year by year, ensuring that the path to unlocking your true potential is consistently forward-moving.   The Game of Greatness: Daring to Dream Big In the game of greatness, Tracy narrates a compelling tale of someone who dared to dream big and the monumental difference it made in their journey towards success. The key point is clear: playing small serves no one. The actionable tip challenges listeners to identify an area in their life where they're playing it safe and encourages them to take one bold step towards their dreams.   The Power of Accountability: Reclaiming Your Power The episode doesn't shy away from the hard truths, as Tracy explores the power of accountability. Every excuse, Tracy points out, is a step away from your potential. The actionable tip is a challenge: for one week, catch yourself every time you make an excuse and replace it with a solution. It's a call to stop avoiding growth and start embracing empowerment.   The Dance of Adaptability: Navigating Through Life's Challenges In the dance of adaptability, Tracy shares a humorous anecdote about the pitfalls of stubbornness and the doors that flexibility can open. The key point and actionable tip guide listeners to be more open-minded and to seek alternative paths in the face of resistance, ensuring the journey to unlock your true potential is versatile and resilient.   The Myth of the Magic Bullet: Debunking Shortcuts to Success Finally, Tracy debunks the myth of the magic bullet, sharing a story about the long road that shortcuts often lead to. The key point emphasizes that true success and potential are unlocked through consistent hard work, and the actionable tip encourages listeners to identify areas where they're seeking a quick fix and instead, commit to the journey. In this episode, Tracy not only shares insights but also provides actionable tips to implement these insights into your life. Whether you're an entrepreneur, a professional, or someone seeking to live a more fulfilling life, this episode is your guide to navigating through the journey of becoming the person you were always destined to be.

In the latest episode of the Podcast, Tracy Brinkmann enlightens listeners on the intricate journey of achieving one's goals while navigating through the myriad of distractions that life presents. This episode, titled "Unlocking Goal Mastery with Tracy Brinkmann: Navigating Through Distractions to Achieve Success," delves deep into the essence of goal mastery, providing listeners with not just theoretical knowledge but practical insights derived from real-life stories. Take The Parent Entrepreneur Quiz The Nature of Goals and the Journey to Achieve Them   Goals, as Tracy articulates, come in various shapes and timelines. Some are achieved in a sprint, while others demand a marathon's patience and perseverance. The episode explores the emotional and psychological aspects of pursuing long-term goals, emphasizing the significance of staying true to one's path and the emotional rollercoaster that often accompanies the journey towards achieving them.   Sarah's Story: A Decade-long Journey to Culinary Success   Through compelling narratives like Sarah's decade-long journey to culinary success, Tracy underscores the pivotal role of patience and unwavering commitment in the face of challenges and delays. The story acts as a mirror, reflecting the trials and tribulations faced by many in their pursuit of success and mastery.   Avoiding the Trap of External Goals and Distractions   The episode also sheds light on the subtle, often unnoticed, influence of external goals. Tracy explores how these external influences can unknowingly divert us from our path, utilizing anecdotes to illustrate the potential consequences and how to safeguard against them.   Jake's Divergence: The Detour from Music to Tech   One such story is of Jake, a musician who got sidetracked by the glittering allure of a tech startup, showcasing the subtle manner in which external goals can infiltrate and alter our path, often leading us astray from our true passions and objectives.   Commitment: The Unseen Force Behind Every Achievement   Commitment, as discussed in the episode, is highlighted as the silent force that propels us forward, especially during times when the initial excitement has dimmed. Tracy introduces listeners to the concept of the guiding question, a tool to maintain focus and ensure every step taken is in alignment with one's ultimate goal.   Mia's Tale: The Writer Lost in External Allure   Through Mia's tale, a writer who lost years in the allure of an external goal, Tracy brings to light the importance of recognizing and staying true to one's own goals, even when other opportunities seem lucrative.   In this episode, Tracy not only shares invaluable insights on goal mastery and commitment but also challenges listeners to introspect and reflect on their own journeys, ensuring the lessons shared are not just heard but truly imbibed and applied. It's a treasure trove of wisdom for anyone on the path of personal development and achievement, ensuring they navigate through the distractions and stay unwaveringly committed to their goals.  

Embracing Change: A New Chapter for Parents and Side Hustles on The Dark Horse Entrepreneur Podcast Welcome to a new chapter of The Dark Horse Entrepreneur Podcast, where we're shifting our focus towards parents eager to embark on the journey of becoming digital nomads via side hustles.   The Journey to Digital Nomadism: A New Focus Our host, Tracy Brinkmann, draws on their personal experiences of juggling work, kids, and the arduous quest for a work-life balance. Realizing that a large part of our listeners share similar struggles and dreams, we've decided to gear our podcast to cater explicitly to hardworking parents.   Reasons for The Shift: Parents and Side Hustles This shift in focus isn't just on a whim. We've narrowed down three compelling reasons why parents are the perfect candidates for starting a side hustle:   Financial Pressures Faced by Parents Parents face unique financial pressures, such as daycare and education costs. A side hustle can alleviate these pressures by providing an extra income stream.   The Quest for Time Control Parents yearn for control over their schedules to spend quality time with their kids. Side hustles offer the flexibility to achieve this.   Setting a Good Example for Your Kids Parents aim to set good examples for their kids by demonstrating that hard work and creativity can lead to success. Side hustles are perfect platforms to demonstrate this.   Quick Tips for Parents Considering a Side Hustle In this new chapter, we also share practical advice for parents ready to plunge into the world of side hustles. Here are three quick tips:   Passion Over Profit Start with something you love. It's easier to find time for a hustle when it's something you're passionate about.   The Power of Starting Small Start with achievable goals, celebrate small victories, and allow your hustle to grow organically.   The Importance of Patience Remember, you're a parent, you're working, and you're starting a business. Take it slow and be patient with yourself.   Join us in our new journey on The Dark Horse Entrepreneur Podcast, where we transform from hardworking parents to trailblazing digital nomads. Let's make the dream a reality, together!  

From hitting the rock bottom of drugs, divorce, bankruptcy and even the death of an 18 month old daughter. To running the planning & marketing departments of some of corporate America's finest companies to his own company helping driven entrepreneurs & coaches, scale their businesses, by crystalizing and monetizing their passions, and now hosting his podcast focused on Driven Dark Horse Entrepreneurs. Tracy Brinkmann, is a business coach, success coach, product creator & podcast editing company owner that realizes life isn't fair and participation awards do not feed your family or your drive to succeed… This Driven Dark Horse Entrepreneur is looking to share all that he has learned and is still learning about starting, restarting, kick starting and stepping up your entrepreneurial game all while not ignoring that amazing tool between your ears! Find more info About Tracy at  ⁠DarkHorseSchooling.com⁠ ⁠(5) Tracy Brinkmann | Facebook

Are you ready to discover a sneaky yet effective way to build an SMS list fast and increase profits for your small business? In this episode, we're going to dive into a case study of how a guy named Mark earned six figures by capturing birthdays and setting up SMS messaging for businesses. By the end of this episode, you'll have a step-by-step guide on how you can start providing this SMS service to business owners and see the same success as Mark. So grab a notebook and let's get started!   Mark is a successful entrepreneur who has earned six figures by taking advantage of a creative, yet effective way to increase profits for his small business - capturing birthdays and setting up an SMS messaging service. This episode provides a step-by-step guide on how to provide this service to business owners and replicate Mark's success. It also provides advice to business owners who are looking for ways to increase their profits. Mark's story shows that entrepreneurs can be successful despite feeling overwhelmed by technology.   Mark is an entrepreneur who works with businesses to implement an SMS messaging service that captures customers' phone numbers and birthdays. The businesses then send out a free birthday gift redeemable on the person's birthday. This strategy helps the businesses build an SMS list quickly, as well as increase their profits, as two birthdays a week can bring in an extra 200, and ten can bring in an extra thousand. To make it even more effective, Mark suggests creating a real tangible product to be shipped out to the birthday customers, which commands a higher price and results in more positive reviews. To get started, businesses must implement the SMS messaging service and then begin capturing customers' birthdays.   Tracy Brinkmann explores the concept of using an SMS service to help businesses build their customer list and increase customer loyalty. It is a powerful tool for increasing revenue and foot traffic, as well as saving on marketing costs. The steps for entrepreneurs looking to provide this service to businesses are outlined: research SMS services, create a website to showcase the services, and use Groove Funnels to collect emails.   Tracy talks about creating an SMS marketing service for businesses in the food and entertainment industry. The speaker suggests taking advantage of the free level of service for 30 or 60 days to get the service up and running. Potential clients should be identified, and customized SMS marketing campaigns should be created for each one. These campaigns should include personalized birthday greetings and incentives to encourage customers to visit the business. Staff should be trained on how to capture customer data and create an SMS calendar to include special promotions and offers for different times of the year. Tracy suggests leveraging special days of the month to build up to a big movie release or other promotional events.    Timestamps 0:00:00 "Unlock the Secrets to Building an SMS List and Increasing Profits for Your Small Business" 0:01:17 "Unlock Six-Figure Profits with Birthday Capturing: An Interview with Mark, a Savvy Entrepreneur" 0:03:46 "The Benefits of Using a Birthday SMS Service for Businesses" 0:08:18 "Creating an Effective SMS Marketing Strategy for the Food and Entertainment Industry" 0:09:47 Heading: Leveraging SMS Marketing to Increase Customer Loyalty and Profits  

This episode revolves around increasing conversions on landing pages and other website pages. Tracy Brinkmann shares ten proven tweaks that can help increase conversions, such as adding a call-to-action in each section, removing all navigation options except for the desired action, and making all text easy to read. They emphasize that these tweaks have been tested and proven to work, and encourage listeners to implement them to see increased results.   Tracy discusses several tips to improve conversions on landing pages, including making the page visually appealing and easy to read, engaging readers with questions and customized results, using GEOIP to personalize content, adding calls to action within blog content, and making the landing page congruent with the ad that brought the traffic. Tracy also suggests using a GIF in exit pop-ups and recommends services that can help create interactive quizzes. These tips can increase conversions by up to 30% or more.   One of the tips discussed is to add a call to action in each section of the landing page, while the second tip is to remove all options and navigation to go anywhere else. The third tip is to make all text easy to read. The speakers emphasize the importance of actually using these tips and testing them to see what works best for each individual business.   Tracy advises making it difficult for customers to buy a product as it can increase conversions, by making them jump through a few hoops to qualify for the product. They suggest taking customers to a landing page that is congruent with the ad or page that sent them there as incongruencies can cause them to leave. Another tip is to add a checkout bump to the order page, offering a second product at a discounted price, which can increase profits. Tracy recommends pricing the checkout bump at 50% or lower than the main product and explaining the benefits in just a few sentences.   Tracy Brinkman discusses the counterintuitive technique of making it difficult for prospects to buy a product in order to increase conversions. He suggests making the prospect jump through a couple of hoops to see if they qualify to buy the product, by asking them questions about their age, health, etc. This technique can be used to weed out customers who are not a good fit for the product or to make the prospect work to earn their right to buy the product. Brinkman advises testing this technique and all others to see what works best for each individual business.   Tracy suggest adding calls to action inside blog content instead of just placing them in the sidebar or at the bottom of the blog. They also recommend using GEOIP to personalize landing pages with location-based language, which can bump conversions by 10 to 25%. Another tip is to make your landing page congruent with the page that visitors came from, to avoid incongruencies that could cause them to bail. Finally, adding checkout bumps to order pages can increase profits, and they should be priced at 50% or lower than the main product.   In conclusion, this episode provides several tips to increase conversions on landing pages and other website pages. The speakers emphasize the importance of testing these techniques to see what works best for each individual business. They also promote the Dark Horse Entrepreneur Podcast as a resource for entrepreneurs struggling with technology overwhelm and imposter syndrome.   [CHAPTERS]   [0:00:00] "Boost Your Landing Page Conversions: 10 Proven Tweaks for Success" [0:01:48] "10 Proven Tips to Improve Your Landing Page Conversion Rates" [0:07:48] "8 Proven Strategies to Boost Your Website Conversions: Tips from a Professional Writer" [0:10:16] "10 Tips to Boost Your Online Sales and Increase Profits" [0:13:35] "Using Counterintuitive Strategies to Increase Conversions: Making it Difficult to Buy" [0:15:22] Podcast Episode: Boosting Conversions on Your Website with Tracy Brinkman Digital marketing,  digital marketing agency, digital marketing tips, digital marketing training, digital marketing course, website conversions, how to increase website conversions,boost website conversions,conversion rate optimization,increase website conversions,conversion rate,conversion optimization,increase conversion rate,boost your website conversions,more website conversions,boosting website conversions, landing page optimization   #digitalmarketing #digitalmarketingagency #digitalmarketingtips #digitalmarketingtraining #digitalmarketingcourse #searchengineoptimization #WebsiteConversion #websiteconversions #conversion #conversions #conversionrateoptimization #conversionrate #conversionoptimization #conversionmarketing #ConversionRates #landingPage #landingpages#LandingPageOptimization

Tracy Brinkmann shares challenges of building and maintaining a profitable email list for entrepreneurs, coaches, and course creators. The emphasis was on continually adding new subscribers to the list and offering simple and effective methods for doing so.  He also shared the importance of keeping subscribers engaged and loyal.   Tracy discussed some simple and effective methods for building an email list faster. One strategy suggested was to encourage subscribers to forward emails by adding a button that says Email to a friend and including it in the call to action. Another strategy was to revive an old email list with an opt-in campaign, which involves creating a series of fun emails promising an awesome gift if they re-opt in. The third strategy was to add Easter eggs to your emails, such as hyperlinked words that lead to a surprise or clues to a special URL. Other methods include creating new lead magnets, free online tools, and unique email content.   The importance of providing value to subscribers with each email and making a human connection was emphasized. Tracy also shared tips for email marketing, including segmenting email lists based on demographics and interests, hosting contests, and providing value to subscribers in every email. Tracy  emphasizes the importance of making a human connection with subscribers and offering specific freebies or surveys to understand their interests better.   This episode continues with various strategies to increase email list subscribers, such as segmenting the email list based on interests, demographics, and psychographics. Another strategy was to host giveaways that require contact information to be entered, and to offer something that only the target audience would love. Shortening lead capture forms, adding CTA buttons to social media pages, and sharing newsletter previews via social media were also suggested. Additionally, adding gated content to Facebook, asking for feedback on websites, and adding outros to YouTube videos with links to landing pages were recommended.   Overall, the conversation provided 17 useful insights and practical tips on how to build and maintain a profitable email list. Whether it's encouraging subscribers to forward emails, adding Easter eggs to your emails, or segmenting email lists based on interests, it's important to make a human connection with subscribers and provide value with every email. By implementing these strategies consistently, entrepreneurs, coaches, and course creators can build a profitable email list and engage their audience effectively.   [CHAPTERS]   [0:00:00] "Effective Strategies for Building and Maintaining a Profitable Email List for Entrepreneurs" [0:01:58] "Effective Techniques for Building Your Email List Faster" [0:04:03] "6 Creative Ways to Boost Your Email List and Engagement" [0:09:04] Tips for Creating Valuable and Engaging Email Content for Subscribers [0:10:24] "Effective Email Marketing Strategies: Segmenting Lists and Hosting Contests" [0:12:38] Tips for Increasing Email List Subscribers through Social Media and Website Optimization [0:17:56] 17 Effective Strategies for Building Your Email List: A Professional Discussion. [0:19:48] "Tips for Building Your Email List: A Conversation with Tracy Brinkman"  

Email marketing is an essential tool for small business owners and marketers to connect with their audience, build relationships, and drive conversions. In this episode, Tracy Brinkmann provides five simple steps for successful email campaigns. These steps included building and growing an email list, having a strong email marketing strategy, creating engaging and valuable content, optimizing for mobile devices, and analyzing and refining campaigns.   Building An Email List To build an email list, the speaker recommended offering lead magnets, using social media and referral programs, and leveraging paid advertising. Segmenting email lists based on demographics, behaviors, and interests is essential for creating targeted and relevant lists. Personalization and automation can be used to create targeted and relevant email lists for each segment, with dynamic content and merge tags used to personalize emails with subscriber information.   Have an Email Strategy   A strong email marketing strategy involves defining goals and objectives, developing a content strategy that aligns with those goals, testing and optimizing campaigns, and staying compliant with email regulations.   Using Email Automations   Tracy also discussed the importance of using automation to create triggered emails, such as abandoned cart emails and welcome email series. By sending targeted emails, businesses can increase their sales and nurture their subscribers.    Have Relevant & Engaging Email Content   Concise language and consistent brand voice are necessary in creating attention-grabbing headlines and engaging content. Additionally, using paragraphs, bullet points, and subheadings can help break up the text and make it scannable for subscribers.   Testing Email Campaigns   Testing and optimizing email campaigns can improve results and maximize return on investment. AB testing is a powerful strategy for testing different elements like subject lines, call-to-actions, or images. Compliance with email marketing regulations is also emphasized as an essential aspect.   Stay In Compliance With Your Email Marketing   Tracy discussed regulations like the Can Spam Act, GDPR, CASL, and CCPA. Compliance can be achieved by obtaining consent for email addresses, providing transparency on how the data will be used, including an unsubscribe link, optimizing for mobile devices, using personalization and segmentation, and ensuring compliance with regulations.   In summary, email marketing is a powerful tool for small business owners and marketers to connect with their audience, build relationships, and drive conversions. By following the five steps outlined in this conversation, businesses can create successful email campaigns that engage subscribers, increase sales, and build a loyal customer base.  

Boost Your Website's Online Visibility with These SEO Tips and Tricks In this episode, Tracy Brinkmann discusses search engine optimization (SEO) and how it can help businesses rank higher in search engine results, driving more organic traffic to their websites.    The five components of SEO are: keyword research online page optimization offline page optimization technical SEO content marketing.    Tracy explains that keyword research involves identifying the keywords and phrases that your target audience is using to search for information.    Online page optimization involves optimizing the content on your website to make it easier for search engines to understand and index.    Offline page optimization involves optimizing external factors such as backlinks and social media presence.    Technical SEO involves optimizing technical aspects of your website such as page speed and mobile responsiveness.    Finally, content marketing involves creating high-quality, engaging content that is optimized for search engines and targeted towards your audience. By incorporating these strategies, businesses can improve their online visibility, attract more organic traffic, and ultimately drive more sales.   Tracy discusses the key elements of search engine optimization (SEO) that can help businesses improve their website's ranking on search engine result pages. The first step is to identify high-value keywords using tools like Google Keyword Planner and Semrush. On-page optimization involves optimizing individual pages of a website, including page titles, meta descriptions, headings, content, images, and internal links. Off-page optimization involves building backlinks from other reputable websites, which helps improve a website's authority and relevance. The technical piece of SEO includes optimizing website speed, mobile responsiveness, architecture, security, and crawlers. Content marketing is also an essential part of SEO, as it attracts and engages the target audience with valuable content. It is crucial to ensure that the content is relevant and provides value to the audience, as search engines pay attention to user engagement and drive more traffic to websites that provide value. By implementing these SEO strategies, businesses can improve their website's visibility and attract more relevant traffic to their website.   Tracy discusses the importance of keyword research in digital marketing. They emphasize that it is critical to identify the keywords and phrases that the target audience is using to search for information related to the business or service.    Tracy explains that seed keywords, which are the broad keywords relevant to the industry, should be identified first. He suggests using tools like Google Keyword Planner and Semrush to expand the list of seed keywords and identify related keywords from the target audience. Tracy  highlights the importance of analyzing competitor keywords to gain insights into their strategies and potentially identify gaps in the market. Overall, the Tracy emphasizes that keyword research is a crucial component of digital marketing and should not be overlooked.   Tracy advises business' to analyze their competitors' keywords to identify gaps in their own keyword strategy and find new opportunities. By finding these gaps and filling them, it can help entrepreneurs achieve faster rankings and improve their overall SEO.    It is important to understand the intent behind each keyword, whether they are searching for information or a specific product or service. By delivering the right kind of value, it can improve the relevance and lift up the value for the writer. High-value keywords are those with high search volume, low competition, and high relevance to the writer's business. The speaker emphasizes the importance of prioritizing these high-value keywords and doing research to identify which ones are in demand. By doing so, writers can improve their SEO and gain a competitive edge in the market. https://DarkHorseSchooling.com

https://DarkHorseSchooling.com In this episode, host Tracy Brinkmann discusses the importance of social media for digital entrepreneurs. He highlights the billions of users worldwide, providing unique opportunities to reach target audiences, build brand awareness, and drive engagement. Tracy offers tips and strategies for creating engaging content, building a following, and measuring results. Tracy emphasizes the crucial role social media marketing plays in a successful digital marketing strategy and provides helpful insights for beginners. Overall, the conversation aims to help entrepreneurs, coaches, and course creators build a business online by leveraging the power of social media. Tracy discusses the importance of social media marketing in a digital marketing strategy. He advises listeners to choose the right platforms based on their target audience and the type of content they need to create, and to create engaging content that adds value to their audience. Leveraging the power of influencers is another key point, as it can help businesses reach new audiences and drive traffic to their website. Paid social media advertising is also recommended as an effective way to generate leads and sales, and engaging with the audience is essential for building a loyal following. The host emphasizes the importance of measuring the results of social media marketing campaigns and making adjustments as needed. By implementing a strategic approach that includes these key points, businesses can create a powerful social media strategy that promotes their brand and drives engagement.    Choosing the right social media platform is essential for reaching a target audience and promoting a brand effectively. Factors to consider when selecting a platform include the target audience, type of content, business goals, and competition. Different platforms attract different age groups, demographics, and interests. Instagram is popular amongst younger audiences, while LinkedIn is popular amongst more professional folks. Certain platforms are more visually focused on images and videos, while others are more text-based. Businesses should also consider their competition when it comes to choosing social media platforms. Facebook is great for building a loyal following and promoting a brand through targeted ads, while Instagram is ideal for showcasing products or services through images and videos. Ultimately, picking the right platform for a business's target audience will make building an audience a whole lot easier.   The importance of choosing the right social media platform and creating engaging content for businesses was discussed in a recent podcast. Twitter was identified as a more tech-savvy platform, popular among professionals and journalists, while LinkedIn is a professional networking platform used by job seekers and sales professionals to promote their brand. Choosing the right platform can be critical to reaching the target audience and achieving business goals. It is also important to consider the type of content that the target audience wants to see and ensure that it is engaging to drive engagement on social media. Once engagement is established, more people will be exposed to the content. The speakers emphasized that while TikTok is a popular platform, it may not be the best choice for all businesses, and it is important to consider the target audience and their reasons for using a particular platform. Overall, businesses can benefit from considering their target audience, the type of content they want to create, and their competition when choosing the right social media platform and creating engaging content. By choosing the right platforms, by creating engaging content, by leveraging the power of influencers, by using paid advertising, by engaging with your audience and measuring your results, you can create a successful social media campaign that will drive engagement, promote your brand, and drive up sales we all want. At the end of the day, of course it is. But wait, don't leave me just yet. In our next episode, we're going to be discussing the importance of SEO yeah. Search engine optimization. Now, a B and test involves having two versions of a campaign and testing them against each other to determine which one of the two performs better, right? This can include testing different ad formats, different headlines, different call to actions. Some folks call them Ctas and determine which one is the best. And once you have figure out which one's the best, then you make that one your primary. And then you add another one. And then you change one thing. Okay? So before launching any digital marketing campaign of any type, it's important to set clear Achievable goals and objectives. Now, whether you're looking to generate leads, whether you're looking to increase sales, whether you're looking to build your following, build your email list, or drive more traffic to your website, have a clear goal in mind. This is going to help you determine the best approach in your campaign.. Grab your analytics tools. Make sure they're set up. Maybe it's Google Analytics. Maybe it's Facebook Insights. Twitter analytics. All of these can help you drive, track what's going on, track your website traffic, track your engagement rates, or any other key metrics that you need to monitor to reach the goal that you've set right. Use any of these tools. Use all of these tools to monitor the success of your campaign. Respond. Yeah. When they leave a comment, respond. Right. When they message you and messenger respond. Responding to comments and messages on social media is essential for showing your audience that you give a damn. Right. That you value their feedback and their opinions. Respond as promptly as possible and as thoughtfully as possible to the comments and the messages. Right? That's don't just copy and paste bullshit. How does that not aim to provide helpful information and helpful and heart centered responses? And then finally, and I've done this one before, brand ambassadors. Now, brand ambassadors are the influencers who kind of represent the brand on an ongoing basis. They attend events, they participate in product launches, they help create content on your behalf for your brand, or they act almost as this spokesperson of the brand. You see a lot of that out there, folks wearing other folks'gear and what have you. That helps show that influencer marketing is a powerful way to reach new audiences and promote your brand on social media. By choosing the right influencers and collaborating on content using and remember to use those micro influencers too. Don't always have to be the big guys. Measure results and build those relationships. You can create a super successful influencer campaign, drive engagement, and promote your brand. Now, we got two more here, right? Again, some of the metrics you want to look at are engagement rates, follower growth and website traffic to determine whether or not these folks are working or not. And then finally build relationships. Man, a relationship is going to build your sales a lot faster than anything else. So build relationships with influencers to create a long term success. Engaging with influencers by liking and commenting on their posts, sharing their content, and then inviting them into events or product launches that you have going on.   [Quotes] When choosing influencers, it's really important to consider their audience, their engagement rate, and their alignment with your brands. Looking for influencers that have a genuine connection with their audience and aligned with your brand's value. And messaging is something you really want to look for. Before you say, hey, do you want to partner together with something because you might be getting folks into your following that really just end up being dead weight and end up leaving later on. Collaborate on Content collaborating with influencers on content is a great way to showcase your products and your services and again reach those new audiences. This could include some sponsored posts, some sponsored videos or stories that showcase your brands or products. There you go. And give folks a behind the scene peak. Use that in your content. Behind the scenes content gives your audience kind of this peek behind the curtain into your brand, into your mind, into your world. This is a great way to showcase your personality, your brand's personality, and really connect with your audience on a whole nother level. All right, so what are we talking about? Creating this engaging content again, is essential for building your following, driving your engagement on social media. So by knowing your audience and using visuals, keeping it short and sweet, providing value, using storytelling, and being consistent, you can create content that resonates with your audience that will help you drive that engagement.   This includes providing tips, providing advice, giving industry insights, showcasing your customers success stories, showcasing their problems, showcasing some potential solutions, showcasing that, you know what, the pain points that they're having out there. And here's some ways to solve it. Give them the farm. Give it all away for free. Here's the thing. If you give it all away for free, 99.8% of the people are not going to take action.. They're going to need you to step in and help them. It's just facts and tell you what it is. Now, there is a small percentage of folks that will take your advice and integrate it into their life and go, oh, my God, it worked. Thank you so much. Which almost provide you with proof, social proof right there. Use storytelling. Storytelling is a powerful way to connect with your audience and create this emotional content, right? This emotional connection with them. They're like, even if they don't relate directly to the story, I'm leaning into the microphone so you'll hear me better.   Talk about Facebook. With their 2.8 billion active monthly users, facebook is one of the most popular social media platforms out there. It's a great platform for businesses that want to build a loyal following and promote their brand more often through targeted ads. Right? Again, they don't have to be very expensive. We can talk Instagram, as I mentioned earlier, very visual platform, popular amongst a younger crowd, and I say younger than me. You can see the gray beard here, right? It's a great platform for businesses that want to showcase their products or services through images and videos.   [CHAPTERS] [0:00:00] "Maximizing Social Media for Your Business: Tips and Strategies for Creating Engaging Content and Measuring Results" [0:02:58] "Maximizing Your Social Media Marketing Strategy: Key Points to Consider" [0:07:17] Choosing the Right Social Media Platforms for Your Business: Factors to Consider and Examples [0:11:24] Choosing the Right Social Media Platform and Creating Engaging Content for Business Success [0:13:21] Tips for Creating Content that Resonates with Your Audience: A Conversation with a Professional Writer [0:15:23] Tips for Creating Engaging Content: A Conversation with Joe Graham [0:19:04] Tips for Creating Engaging Content and Leveraging Influencer Marketing on Social Media [0:20:33] Tips for Successful Influencer Marketing and Paid Advertising on Social Media [0:26:10] Steps to Follow for a Successful Paid Advertising Campaign [0:28:16] Tips for Creating and Measuring the Effectiveness of Paid Advertising Campaigns and Engaging with Your Audience [0:29:55] Tips for Engaging with Your Audience on Social Media [0:33:25] Tips for Effective Social Media Marketing and Measuring Results [0:35:27] Tips for Monitoring and Improving the Success of Your Marketing Campaigns [0:36:56] Podcast Episode: Leveraging the Power of Social Media Marketing for Business Growth   #digitalmarketing #digitalmarketingagency #digitalmarketingtips #digitalmarketingtraining #digitalmarketingcourse #socialmediamarketing #socialmediamarketingcourse #socialmedia marketingstrategy #howtodosocialmediamarketing #socialmediamarketingforbeginners #socialmedia

https://DarkHorseSchooling.com/podcast The episode is about digital marketing for beginners. It is a continuation of EP408 and goes further in depth about what digital marketing is. Digital marketing is the practice of promoting products and services using digital channels such as social media, search engines, email and other platforms. This episode covers social media marketing, search engine optimization (SEO), email marketing, pay-per-click (PPC) advertising and content marketing. Tracy Brinkmann, talks about how digital marketing can help entrepreneurs, coaches, and course creators build their businesses online. He discusses the importance of digital marketing in today's world and provide examples of how to use digital marketing tactics to reach and engage with their target audience.   Search Engine Optimization (SEO) is a practice of optimizing a website and its content so that it ranks higher on the search engine results page. It is an important part of digital marketing as it can help increase visibility and drive organic traffic to the website. Key components of a successful SEO strategy include keyword research, which is the process of identifying the keywords and phrases that target audiences are searching for. On page optimization is another component which refers to elements in the website that can be optimized for the search engines. Additionally, businesses should always try to rank for their own name in order to increase visibility. SEO is an essential part of digital marketing as it helps to drive organic, free traffic to a website.   SEO is a key component of digital marketing that can help increase visibility and drive organic traffic to a website. It encompasses elements like page titles, meta descriptions, headers, content, backlinks, social signals, brand mentions, page speed, mobile-friendliness, and website structure. Examples of successful SEO campaigns include Maas' Beginner's Guide to SEO, HubSpot's Blog, and Backlinko's Skyscraper Technique. Measuring results is essential in optimizing an SEO strategy, and understanding the key components is vital in achieving success.   In this episode, Tracy discusses SEO and email marketing as two key components of digital marketing. SEO involves optimizing content and website structure to generate organic traffic, while email marketing involves sending targeted messages to subscribers to promote products and services, build relationships, and drive conversions. When it comes to email marketing, it is essential to build an email list, obtain consent from subscribers, and segment the list. The average ROI of email marketing is a very impressive 38 to 138 to one.   TIMESTAMPS 0:00:00   "Exploring Digital Marketing Tactics: SEO, Email, PPC, and Content Marketing" 0:02:28   "Search Engine Optimization (SEO): Key Components for a Successful Strategy" 0:04:22   "Understanding the Key Components of a Successful SEO Strategy" 0:08:40   "The Benefits of SEO and Email Marketing for Businesses" 0:10:56   How to Segment Your Email List and Create Compelling Content 0:12:21   "Measuring the Success of Email Marketing Campaigns" 0:14:16   "Exploring the Benefits of Email Marketing, PPC Advertising, and Other Digital Marketing Strategies" 0:16:38   PPC Advertising: Keyword Research, Ad Creation, Targeting, and Measuring Results 0:19:01   Exploring the Benefits of PPC, Content Marketing, and Experiences Campaigns 0:20:56   "Creating a Successful Content Marketing Strategy: Identifying Your Audience and Crafting Compelling Content" 0:22:41   "Establishing Thought Leadership Through Content Marketing" 0:28:01   Digital Marketing Strategies: Establishing Thought Leadership and Driving Conversions   HIGHLIGHTS This will drive engagement and loyalty that no like and trust me, like, man, I know this person. I've been listening to their podcasts for a year now I've been watching them on social media, I trust them. Yeah, it's going to drive that engagement, it's going to build that loyalty and by creating valuable content that provides insights and advice to your audience you're going to build that trust you're going to build that know like and trust vector and you're going to establish a strong brand identity. Now, when you use each one of those independently, when you use them together, these tactics can create this cohesive digital marketing ecosystem that attracts, engages, and converts prospects into customers, into advocates, into Raving fans. For example, you could use your social media accounts to drive traffic to your website.   You can build their brand awareness. You can create that authority and drive conversions. PPC well, this is advertising that allows you to target a very specific audience with highly relevant ads, driving traffic to your website, generating leads and or sales all by targeting specific keywords and demographics. You can reach the right people with the right message right at the right time. And then finally, we talked about content marketing, which helps establish you, your brand, your organization, your company as a thought leader in your space, in your niche, in your industry.   I get these types of things. You could get them to in your niche. Social media marketing let's talk about that for a second can drive you traffic from your website and increase your brand awareness by creating engaging social media content that encourages that it can be shared and creates that engagement. Right? You can expand your reach and drive more traffic to your website there you go SEO we talked about that helps improve your website's visibility on the search engines driving more organic traffic to your site by optimizing your website's content and structure for relevant keywords what is your folks are searching for? Remember got to know your target audience.   Okay? Again, social media marketing, SEO, email marketing, content marketing, these are all critical components of the successful overall digital marketing ecosystem. Each tactic plays a unique role in attracting, engaging, and converting potential customers into loyal advocates. Right? And then turn your loyal advocates into your raving fans. These are the people that are out there telling people about your services without you even asking them to.. I have one gentleman that this weekend actually was just yesterday, so it wasn't even the weekend. Yesterday sent me two referrals because I helped him start his podcast. He's like, oh, my God, tracy is so amazing. They were in a conversation they were like, I keep being told to start a podcast and he sent them my way, right? Just because I have established myself as the thought leader in that industry.   The program also features a blog that provides tips and advice on beauty and skincare. The program has been such a huge success and has get this, 10 million members. Imagine if you even had 1% of that on your email list by sharing whatever content you have in a newsletter. Yeah, about that. Now, content marketing again, is a powerful tool for building a strong brand identity, a strong thought leadership identity. Establish yourself as that thought leader in your niche, in your area, in your industry, and drive profitable customer actions.

DarkHorseSchooling.com/podcast This episode is about how to use affirmations to help achieve success in the business world. The host, Tracy Brinkmann, is an experienced entrepreneur and coach who started the Dark Horse Entrepreneur Podcast to help entrepreneurs, coaches, and course creators battle technology overwhelmed procrastination and imposter syndrome. Tracy believes that driven entrepreneurs and those looking to start, restart, or Kickstart their business need to level up their marketing skills and take action in order to build their business into the empire it deserves to be. However, Tracy acknowledges that along the way, entrepreneurs will hit walls and will have to decide how to proceed in order to get past the obstacle. Tracy concludes by offering three secret steps plus a bonus secret to make affirmations into declarations of achievement.   Tracy is giving three tips and one secret to make affirmations work effectively. The tips are to state the affirmations in the present tense, to believe in what you are saying, and to make them personal and specific. The secret is a tool for those who are uncomfortable reading the affirmations out loud which works every time. Affirmations are positive statements that focus on what you want to achieve and feel in your life and by stating them in the present tense and believing in them, they can help align your body and mind with the desired outcomes.   Affirmations can be a powerful tool to create positive change in your life, but they are not a substitute for action. To make affirmations work effectively, you need to focus on three things. First, make sure the affirmation is stated in the present tense. Second, believe in the truth of the affirmation. Third, take action towards the goal. To reinforce the power of your affirmations, repeat them often and focus on the positive feelings they evoke. Taking action is key to making affirmations work as it brings them to life.   Affirmations are a great tool for helping us manifest our desired outcomes, but it is important to craft them in the present tense. This is because our subconscious mind operates in the now, and is more receptive to suggestions that are framed in the present. Affirmations should be stated as if the desired outcome has already happened or is currently happening, for example, instead of saying I will be successful say I am successful. It is also important to believe in the affirmation and its possibility, as this will send a signal to your subconscious mind that it is something that is important to you and that you are committed to making it happen.   TIMESTAMPS 0:00:00   "Unlock the Secret to Making Affirmations Work: 3 Steps Plus a Bonus Secret" 0:02:37   "Using Affirmations to Achieve Your Goals" 0:04:59   Using Affirmations to Create Positive Change in Your Life 0:06:30   "The Power of Present Tense Affirmations: How to Make Them Work Effectively" 0:11:42   "The Power of Affirmations and Visualization: Strengthening Your Beliefs" 0:13:11   "The Power of Affirmations: How to Make Them Work for You" 0:18:08   Heading: Making Affirmations Work Effectively for Business Success 0:20:10   Conversation on the Power of Affirmations for Entrepreneurs 0:22:20   "Using Affirmations to Achieve Your Goals: A Step-by-Step Guide" 0:26:05   Episode Summary: Affirmations and Subscriber Ratings   HIGHLIGHTS So his coach and his infinite wisdom patiently explained the three steps I just explained to you to making affirmations work effectively, stating, affirmations need to be in the president. You got to believe in what you're saying. You got to take some action. And then the entrepreneur getting this information from his coach was excited to put these steps into practice and boost their chances of success in business.. But as the discussion continued, the entrepreneur couldn't help but think of their business goals. They're like, wait a minute. I can use affirmations to make my business successful. Of course you can, the coach replied. You can create affirmations that focus on specific business goals, like increasing sales, increasing customer loyalty, and expanding your customer base. This isn't always about right how fat you are, how tall you are, how confident you are.   So by staying open and flexible, you can take advantage of these opportunities and bring your affirmations to life, right? It's like a it's like J. R. Tolkien when he put pen in the paper and he brought all those characters in The Hobbit to life, not just up on the silver screen that we see nowadays, but if you've ever read the book, right? Those were his affirmations. He brought them to life. So what I'm saying, in summary, is that taking action is a critical component to making affirmations work effectively.   These actions help to reinforce the belief and the truth of your affirmation that you are healthy and fit. And it makes it far more likely that you will see the results that you're looking for. Now, it's also important that you stay open to the opportunities that will arise. Because now your brain is saying, okay, this is important to you. You're paying attention to it, and you're taking action to it. So opportunities that are going to arise as you work toward your goals, sometimes the universe and its infinite intelligence will present you with an unexpected opportunity that can help you to achieve your desires far more quickly, way easier than you ever thought possible.   Now, taking action doesn't necessarily mean taking those giant leaps towards your goals. It could even mean making those small daily changes, little tweaks to your daily routine that align the direction you're taking and the actions you're taking every single day to your desired outcome. Or it could help you in taking consistent steps towards your goal every single day. The important thing is to be proactive in moving towards your desired outcome.. Now, of course, you need to know what that desired outcome is, and I spent quite a bit of time talking about that. Oh, gosh way back in episode 176, the IChart Method of Goal Setting. And then episode 398, the I Chart Method for goal Setting and achievement. So I give it to you twice, a little differently each time. So go back and check those out. I don't want to belabor that particular topic again and make this episode an hour and a half long, but you get my point.   When you believe in your affirmation, you're sending that signal back up to your subconscious mind. That amazing tool between your ears that this is something that is important to you and that you're not only committed to making it happen, but you desire to make it happen. As a result, your subconscious mind is going to work to align your thoughts, your beliefs, and your behaviors. Let me say that again.. Your thoughts, your beliefs, and your behaviors with the affirmation making it more likely to come into your life. You're going to start seeing things that you probably hadn't paid attention to before. You're going to start believing things that maybe you doubted before, and you're going to start doing things maybe you hadn't done. On the other hand, if you don't believe in the truth of the affirmation, it's this to be honest, this is not. Your subconscious mind is going to be less likely to even respond to it. And maybe that's why you're still listening to this about twelve minutes in.

https://DarkHorseSchooling.com Tracy Brinkman is the host of the Dark Horse Entrepreneur podcast, which provides helpful tips for entrepreneurs, coaches, and course creators who are feeling overwhelmed or unsure about the technology involved in building their business online. In this episode, Tracy discusses the viability of creating tangible products, like CDs and DVDs, to help entrepreneurs make money online. She explains that although it may seem outdated, creating physical products can still be a great way to supplement a business's income. Tracy encourages entrepreneurs to listen to the podcast to gain more knowledge and take action in order to successfully build their business.   Tracy Brinkmann explains the importance of having tangible products to stand out from other businesses in the same niche and to be able to charge premium prices. They reference an example of when everyone used to be excited about creating tangible CDs or DVDs to distribute digital content. Tracy explains that tangible products can be the key to building a successful business and encourages the entrepreneur to consider including physical products in their strategy.   The conversation discussed the benefits and advantages of physical products compared to digital ones. People tend to perceive physical products as having a higher value and are thus willing to pay more. With digital products, the higher the price point, the higher the refund request rate. To combat this, one suggestion was to drip feed the information gradually and provide a guarantee of a full refund within 60 days. The example given was of a podcast course that sent a surprise coffee cup with the logo on it to commemorate the completion of the course. This physical product was an unexpected surprise that the speaker still remembers and uses to this day.   Tracy Brinkmann is offering advice on how to reduce refund requests as a product creator. They suggest creating a tangible product like a USB or CD and using a service like Kanaki to print and ship it out. Doing this will command a higher price and reduce refund requests because it is a pain to return a physical item. People are excited to receive a tangible item in the mail and they will provide more positive feedback and reviews because of the perceived value. Additionally, customers are more likely to consume digital products if they receive them as a tangible item, as they are more likely to dive right into a physical product than a digital one. Tracy also suggests using an insert with an online access code that can unlock exclusive content, as well as collecting consumer's addresses when they put in the code. This technique is similar to the one used by the music industry, where they include download codes with their physical products.   TIMESTAMPS 0:00:00   "Exploring the Possibility of Creating Real Tangible CDs and DVDs with Konaki: A Discussion with Tracy Brinkman" 0:01:38   "The Benefits of Physical Products for Entrepreneurs" 0:03:17   The Benefits of Offering Tangible Products and Strategies to Combat Refund Requests 0:05:27   "Exploring the Benefits of Creating a Tangible Product for Your Digital Content" 0:11:59   Exploring the Benefits of Repurposing Digital Products into Physical Products 0:13:25   Heading: Leveraging Physical Products to Increase Brand Awareness and Customer Loyalty   HIGHLIGHTS The whole idea is that you sell your tangible product, have the service provider, in this case, the one I'm talking about, is Kanaki ship it out for you and then collect the consumer's address when they use the code. When they put that code in, they got to put in their email address. Now, you could even sell your products via other avenues. You could put it in a store. You can make it a part of someone else's program.   But I want to talk to you specifically for a minute about Kinaki and here's for one reason. With Kanaki, right? Last time I looked at it, you can get an insert put inside the CD or DVD that you're sending out at no extra cost. And on this insert, you could include an online access code whereby they can unlock and watch the content online. Or you might even offer some exclusive content that they would gain access to via that code.   But here's the thing in all of them that I looked for and I looked at, you. Simply upload your audio or your video files to the website by following their simple instructions. Click a couple of buttons, and bing, bang, boom, you're ready to start sending out products to anyone, anywhere in the world. Now, keep in mind that duplication and distribution services, that's what they give you. They don't master your product for you.   Guilty. I've done it myself. Then a couple of weeks or a month goes by and they've forgotten all about it and why they bought your product. And all they know is they see some 97 to 97 charge in their credit card that they do not want to pay. Or maybe their spouse doesn't want to pay, right? So what do they do? They ask for a refund. In my experience, tangible products get used far more than digital products, and the product creator winds up with far less refunds.   Well, they're still waiting. They're still waiting for week six in week eight and week ten, right? Your real customers, the ones that have zero intention of refunding, are frustrated because they're forced to wait is ridiculously long time for the very content and information they paid for in good faith. And they want it right now. So here's where I offer you a solution. Create a real tangible product that you can ship out.

https://DarkHorseSchooling.com Tracy Brinkman is the host of the Dark Horse Entrepreneur podcast, which is designed to help entrepreneurs, coaches, and course creators who feel overwhelmed and uncertain about their business or technology skills in the online space. In this episode, Tracy talks about the importance of storytelling and how it can be used to build an empire. Storytelling, Tracy argues, is a great tool for entrepreneurs to reach their audience, build their brand, and create an unforgettable experience for their customers. By sharing their own stories and experiences, entrepreneurs can create a powerful connection with the people they are trying to reach, helping them to stand out from the competition. Storytelling can also help to inspire others, giving them the courage to take action and pursue their dreams. Tracy encourages entrepreneurs to use storytelling to connect with their audience and create an unforgettable experience.   Tracy is advocating for the importance of storytelling, and is hosting a free summit on the topic. However, he believes that the same storytelling strategies that gurus use to gain followers can actually be detrimental to businesses. He gives an example of a story that is often used, where someone goes from being in debt to becoming successful. He argues that this type of story does not actually help customers because it does not provide actionable advice. Instead, he encourages businesses to focus on providing useful tips and strategies that can help customers. Tracy Brinkmann discusses how rags to riches stories work, and how they may not be the best option for attracting high-ticket customers. He advises using discounts, time-sensitive offers, and stories that illustrate how easy and fast a product will work to attract lower end customers. He suggests dampening the rags to riches stories in order to attract more high-end customers, and to use content that demonstrates results. He suggests doing an A/B test to compare the results of a rags to riches story with more powerful stories such as Here's how we increased our conversions by 93% in 8 weeks. Tracy shares the importance of using winning stories and messages when trying to increase conversions. Tracy gave examples of stories that could be used to better engage customers, such as earning free publicity and gaining subscribers, customers, and sales in a short period of time. He also suggested telling a story of building a business from $0 to generating revenue in 14 months. He also noted that it's important to make sure that any stories used are ones that have actually been experienced by the speaker. He made the example of a rags-to-riches story to a more effective one of living in a 1971 Vega car to a 442-room mansion in only four hours of work per week.   TIMESTAMPS  0:00:00   "Unlock Your Potential with Storytelling: How to Level Up Your Business with Dark Horse Entrepreneur" 0:02:32   "The Dangers of Storytelling in Business: How It Could Be Ruining Your Profits" 0:04:02   "The Power of Storytelling: How to Attract the Right Customers for Your Business" 0:09:36   "How to Increase Conversions with Winning Messages and Stories" 0:11:37   Heading: "Authenticity is Key: Proving Your Value to Your Customers"   HIGHLIGHTS  But keep in mind, you're going to have to continually focus on volume, volume, volume finding more and more and more of these customers to bring through your sales funnel to take them through your ascension letter.   Now, when you want to attract customers on the lower end of this financial spectrum, it's great to use things like discounts, time sensitive offers and the sort of stories that illustrate how easy and how fast your product will work.   I've been there, right? And simply maybe they're not as knowledgeable about the world of business and the world of marketing. Now, these folks, they'll easily spend $17, $47 on a product, but they will likely never shell out hundreds or preferably thousands for training, no matter how good the promise, know how great the product is, or know how bad they need the result that they could get on the other side of it.   Your messaging, your story is going to determine what kind of client demographics you attract. Using a rag to riches story tends to attract the people on the lower end of the financial spectrum.   I just start leveling up with some great marketing, personal, or business tips and results, man, we got to get those results in order to build that beautiful business of yours into the empire it absolutely deserves to be.

https://DarkHorseSchooling.com/podcast Tracy Brinkman, host of the Dark Horse Entrepreneur Podcast, talks about the importance of entrepreneurs, coaches, and course creators who want to build a business online but are struggling with technology, overwhelmed, procrastination, and imposter syndrome. Tracy Brinkmann talks about a study done by HubSpot that revealed personalized CTAs (Calls to Action) in marketing emails can result in a 202% increase in clicks, conversions, and revenue. When people join a list, they are at various stages of their journey. For example, some may not even have a sales funnel, some may have a sales funnel but not have started advertising, and some may have started advertising but not gotten it to work. To create an effective CTA, it should be personalized to the person joining the list and the stage they are in their journey. In this episode, the conversation focuses on how to get the most out of your email marketing. Tracy suggests using personalized offers and segmenting your list in order to get a 202% response rate. Tracy suggests using a welcome email to segment the list by asking what problem they're trying to solve. They also suggest creating a series of emails to help guide subscribers along their journey and offering a bribe to encourage them to complete the segmentation process. Finally, Tracy stresses the importance of follow-up emails, as many subscribers won't respond to the first one. In this episode, Tracy Brinkmann is giving advice on how to offer bribes to potential customers. A Suggestion of creating four different free offers, each tailored to a different level of customer. The offers could be cheat sheets, learning videos, or anything else that the business chooses to create. When a customer chooses one of the offers, they will be tagged in the business's email list. The key is to give something first, and to ask the customer a question that offers three options, each with a different free offer. This will help the business better serve the customer by segmenting them down.   TIMESTAMPS 0:00:00   Welcome 0:02:00   How to Improve Your CTAs by 202%: A Step-by-Step Guide 0:03:35   "Personalizing Your Offers to Maximize Your Results in Advertising and Social Media" 0:08:41   "Creating Free Offers to Increase Social Media Advertising Performance" 0:10:18   Heading: Taking Your Journey to the Next Level with the Dark Horse Entrepreneur Podcast   HIGHLIGHTS Are you having troubles with your social media advertising? This free offer will help you. Is your social media advertising doing well, but you would like to do better?. This free offer will help you out.   And here's where some of the magic is offering the right products and the right services to the right people to take them to the next level where you've already set up a series of emails and a series of products and services to help them get to the level after that.   Creating a great sales funnel that's optimized for social media advertising, getting started in social media advertising, or fixing your social media advertising problems, or optimizing your current social media campaigns to maximize your return.   Now, let's start with how to improve your CTAs by 202%. And I come up with this one because there was a study done in HubSpot which they, they analyzed over 300,000 marketing emails, all of which had Calls to Action or CTAs.   And I believe the answer to that is you are a driven entrepreneur, perhaps even an infopreneur that's here because you're ready to start restart Kickstart, just start leveling up with some great personal marketing business tips and results.

https://DarkHorseSchooling.com/podcast In this episode, host Tracy Brinkmann, introduces a five step method for goal setting and achieving New Year's resolutions. This method includes clarifying what you want, setting realistic goals, breaking down goals into actionable steps, staying accountable, and celebrating your accomplishments. In the next episode, Tracy will share a milieu check to help tie everything together.   The first step in goal-setting and achieving success is to look back at what you have already accomplished, no matter how big or small. This will help you get into the right mindset and remind you of your own potential. Next, look forward to what you want to achieve, imagining it in as much detail as possible. Finally, take action towards your goals, review your results, and be persistent.   Tracy Brinkmann urges the listener to choose a goal wisely, and to break it down into manageable chunks. They explain that it is important to think about what you want for your life, without worrying about what others will think. Once you have chosen a goal, the speaker suggests working on it one at a time.   Tracy Brinkmann is discussing how to achieve goals. They say that it is important to work on one goal at a time, until it is completed. They also say that everyone needs help to achieve their goals, and that this help can come from other people, courses, or training.   TIMESTAMPS 0:00:00   Introduction New Year's Resolutions 0:02:00   The Five Steps to Achieving Your Goals 0:06:09   The Power of Choice 0:09:06   The Benefits of Focusing on a Single Goal 0:10:08   The Power of Goal Setting 0:11:47   The Importance of Taking Action on Your Goals 0:13:20   The Importance of Feedback in Achieving Goals 0:14:54   The Power of Time and Tenacity in Achieving Your Goals 0:20:32   Setting and Achieving Goals: A Conversation on Time, Tenacity, and Review 0:22:07   The Dark Horse Entrepreneur: How to Make Goals Happen   HIGHLIGHTS When it comes to time and tenacity, you should be regularly reviewing your goals. You hear that? There's that R again. This is why I'm telling you the last two make the biggest difference.   Take a new action, get new results until you get those results that are more in the positive, at least in a neutral sense, right? And then they'll start going towards the positive sense.   And that help may be in the way of another person, a coach, a course, some training, right?. All these other opportunities that are out there, and you're going to go, okay, I need to learn salesmanship, or I need to hire a salesman, one of the two.   Now, some of the other goals you may have may be subparts of your ultimate goal, and you have to put them in the right place. But you don't go working on those parts until it's the right time.   Now, once you've chosen a goal, and I would urge you to work on one single goal at a time. So many people say, oh, I'm multitasking. I'm going to work on this goal.  

https://DarkHorseSchooling.com   The Dark Horse Entrepreneur Podcast helps entrepreneurs, coaches, and course creators who want to build a business online but are struggling with technology, procrastination, and imposter syndrome. In this episode, Tracy Brinkman discusses five money-generating niches that entrepreneurs can focus on to build a successful business.   Tracy Brinkmann shares that the topic of health is one of the best money generating topics out there. She explains that the health and fitness industry is growing rapidly and is worth billions of dollars. If you are passionate about the topic of health, you can carve out your own niche and make a lot of money.   Tracy discusses how to become a successful fitness content creator by narrowing down your niche and providing value to your audience. They also talk about the importance of money in the fitness industry, and how to make and save money as a content creator within the fitness arena.   Tracy discusses different ideas of possible blogging topics that could be profitable. The topics discussed were health, money, food, fitness and.. one other area of passion. It was noted that while not everybody is interested in every topic, there are ways to cater to different interests within each topic. For example, within the topic of food, one could blog about recipes, cooking classes, or the best places to eat in a certain city. It was also noted that food bloggers tend to make a higher median income than bloggers in other industries.   TIMESTAMPS 0:00:00   The Five Best Money Generating Niches for Content 0:02:21   The Best Money Making Topics in the Blogosphere 0:03:59   How to Make Money in the Fitness Industry 0:05:24   3 Profitable Blogging Niches to Start in 2021 0:08:47   How to Make Money in the Food and Travel Niches 0:10:21   How to Create a Travel Blog That Makes Money 0:12:10   How to Choose a Niche for Your Blog, Video, or Podcast 0:17:29   The Benefits of Leveraging Your Experience to Create Products 0:19:03   The Dark Horse Entrepreneur Podcast: Episode #1 – Why These Five Passions Will Work For You   HIGHLIGHTS You'll find it far easier to sustain your blog, your video, your podcast, whatever medium you're choosing to share your passion driven niche. You'll find it far easier to get over the hurdles, to crack through the barriers, to dig under the walls that are going to be placed between you and your goal, which is probably earning some money with it, right?.   Heck, you could probably get the folks that come on to your videocast or your podcast or your blog to pay you via their marketing funds that they would use to pay for their advertising.   One of the ladies I'm trying to get on the podcast has five of them  (unique air BnBs) and they're all ones like a spaceship. One is like shaped like a dog crazy.   Try creating a travel blog about the most unique airbnb's that are out there. Think about that for a moment, just for a moment, would you? There are a number of very unique B and B's out there.   There are some of them out there that are in the travel industry. So you could get your travel paid for, most likely, and enjoy the process at the same time.   A special thanks to ConspiracyMusicGuru.com for our new true solfeggio background music

DarkHorseSchooling.com SUMMARY: The question is posed: does email marketing still work? The answer is a resounding yes - but times have changed, and so email marketing has to change as well. The key to successful email marketing in the current climate is to understand the needs and wants of your audience, and to craft emails that speak to those needs. This can be done by segmenting your audience and tailoring your message to each segment, or by using personalization to make each email feel like it was written just for the recipient. By staying up-to-date with the latest email marketing trends and techniques, you can ensure that your messages are always relevant and engaging, and that your business continues to thrive.   Email marketing is still an effective way to reach and sell to customers, but the landscape has changed. Marketers need to be aware of how email promotion has changed in order to be successful.   Tracy Brinkmann discusses how, in the past, people would write long emails that would often get lost in the shuffle and be forgotten about. However, they suggest that people update their workflow to send shorter emails instead. This way, people are more likely to read them and they can be easily incorporated into other pieces of content, such as articles.   Tracy is talking about how to increase the open rate for emails. He suggests sending out a short email with a catchy subject line that directs the reader back to the website. He also suggests focusing on creating a database of content, encouraging discussions on the site, and using the phrase to continue reading in emails.   TIMESTAMPS 0:00:00   Email Marketing: Does It Still Work? 0:03:23   The Benefits of Updating Your Email Workflow 0:04:54   The Benefits of Sending Short Emails 0:08:49   5 Tips for Writing Better Email Subject Lines 0:12:36   Email Marketing: How to Increase Your Click Through Rate 0:14:03   Email Marketing: How to Write Emails Your Audience Will Love   HIGHLIGHTS   Use the to continue reading phrase in your emails that will click that will boost your clicks. You see, by using this method, you're likely to see your click through rates greatly increase over time.   Step two is place your real efforts on creating a database of content. Here's what I mean by that. Instead of having to write articles and posts in addition to your emails.   Then send your readers that super catchy email that lets them know if they want to continue reading. Well, here's the link to do that, right? It's like the episode I just shared with you not too long ago on how you can zygarnick your audience into submission.   By sending out a short email, a short catchy email that directs your subscriber back to your website, you, my friend, are increasing the odds of that email will land in their personal folder, and they'll get to open it and they'll get to read it.   Those long drawing on emails are a thing of the past. Write like when you write to a friend, right?. Are you usually sending them a thousand words?. I know a few of you who just said, yes, I do.

Building your tribe or your online community has never been more important. Today we'll look at building it the right way with a solid, meaningful foundation that will attract the right people. Host of the Dark Horse Entrepreneur podcast, Tracy Brinkmann, is here to share his journey from student to teacher.   Recently going through a clearing exercise, Tracy tapped into a repressed memory from when he was 14. His dad had just retired from the Army and they left their structured, routined life for liberal Southern CA. It was a culture shock for Tracy and he never felt accepted there. He didn't realize it at the time, but this caused Tracy to harbor a lot of resentment, and that led to a lot of bad choices as a teenager. Moving forward, Tracy attempted to buy acceptance. He made money installing car stereos and painting cars. When money was low, Tracy was no stranger to doing shady stuff to make money. Of course this caused him to fall in with shady people, and the rest is a slippery slope.   Right out of high school, Tracy made the decision to join the military where he would spend the next 6 years. When he got out, he started a computer programming company, and 8 months in landed a big client. While out celebrating, Tracy confided in the bar owner that he was stressed about how he would handle this big project. The bar owner told him he had something that could help, and introduced Tracy to meth.  Next thing Tracy knew, he wasn't just doing meth, but selling it to pay for his habit.    Eventually Tracy would get busted by the police. As he sat at the jail, Tracy could hear his fathers voice saying, ‘family first'. With a 3 month old daughter at home, Tracy knew he needed to make a change. Moving in with his mom, Tracy started over. He ended up landing a corporate job at Coca Cola that would turn into a 12 year career. Towards the beginning of his career, baby number two came along. Unfortunately she was born with birth defects and passed away. Tracy knew he couldn't hide his pain in substances, so instead he threw himself into personal development to cope.    Not only did he go to all the events, Tracy actually implemented what he learned there. He noticed that as soon as he started consistently taking action, things started to happen for him. Getting 3 promotions in 5 years, people wondered what Tracy's secret was. He started to share what he had learned, adding his own unique take on things, and people ate it up. This started Tracy's coaching path. He says he just loves vibing with people on their expertise. He believes if you listen with any level of interest, you'll learn something from other people's passion and knowledge. Helping others to turn their entrepreneurial dreams into a reality is very fulfilling for Tracy, and something he plans to do for a long time through his Dark Horse Entrepreneur Schooling.    What You'll Learn: What skills you can develop by moving a lot as a child. What drew Tracey to entrepreneurship.  How different environments affect our energy. Why it's so important to listen to your gut feelings.   Favorite Quote:  “Go back out there, wounds and all.” -Tracy Brinkmann   Connect with Tracy: Dark Horse Entrepreneur Schooling How to Get Involved: Get podcasting help here.   For more on how to grow your business, check out this episode.    If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!