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2 episodes with what bruce
In a digital space that is absolutely saturated, how can musicians share content that stands out, stay creatively inspired, and build an audience organically and sustain it? On this episode of Creative Juice, we're joined by producer, songwriter, and artist Bruce Wiegner to discuss growing a fanbase organically through content and building a multi-tiered music business! We cover gathering inspiration from other creatives' content, carving a path in songwriting and production alongside an artist project, writing for Katy Perry, working remote during the pandemic, and much more! Whether you're working on a tight budget and need to rely on organic content to grow or want to grow as a songwriter or producer, this episode is jam-packed with inspo and stories to get you motivated! DISCOVER: What artists can learn from vloggers Why branded recurring content helps nurture an audience that sticks How to adapt your inspiration into your own content Why feedback from non-musicians can be your greatest asset What Bruce learned about mindset while writing songs for artists like Katy Perry How to build multiple revenue streams in your business RESOURCES: Learn the top strategies for marketing your music online inside INDIEPRO! Danny Padilla Electric by Katy Perry Follow Bruce's Journey on Instagram Looking to expand your team or bring on an agency in 2021? Apply to work with IndieX!
In a digital space that is absolutely saturated, how can musicians share content that stands out, stay creatively inspired, and build an audience organically and sustain it? On this episode of Creative Juice, we're joined by producer, songwriter, and artist Bruce Wiegner to discuss growing a fanbase organically through content and building a multi-tiered music business! We cover gathering inspiration from other creatives' content, carving a path in songwriting and production alongside an artist project, writing for Katy Perry, working remote during the pandemic, and much more! Whether you're working on a tight budget and need to rely on organic content to grow or want to grow as a songwriter or producer, this episode is jam-packed with inspo and stories to get you motivated! DISCOVER: What artists can learn from vloggers Why branded recurring content helps nurture an audience that sticks How to adapt your inspiration into your own content Why feedback from non-musicians can be your greatest asset What Bruce learned about mindset while writing songs for artists like Katy Perry How to build multiple revenue streams in your business RESOURCES: Learn the top strategies for marketing your music online inside INDIEPRO! Danny Padilla Electric by Katy Perry Follow Bruce's Journey on Instagram Looking to expand your team or bring on an agency in 2021? Apply to work with IndieX!
“Do you hear my voice?” These are the words that Bruce Klein heard that changed his life forever. Bruce Klein was born and raised in the Pacific Northwest. He is married to an amazing woman and is the father of two incredible adult daughters. Bruce spent the bulk of his career in corporate International Trade Compliance, prior to which he has spent seven years of working and living in Asia. During his time in Asia, Bruce learned the value of diversity of beliefs and continues to travel back often. In 2017, Bruce began to have a spiritual reawakening which has led his life down unimaginable paths. This reawakening began when Bruce awoke from a dream and heard a spirit speaking to him about trusting his heart. Bruce soon learned that he is eternally connected to this spirit, Jessica, and has lived multiple lives with her. Bruce has written the book Do You Hear My Voice?: Discovering Jessica Again to tell the magical story of meeting Jessica in this lifetime and the many lessons he has learned throughout the process. In this episode, Bruce Klein and I talk about the moment that Jessica came to him after a dream and the series of events that continued to deepen his relationship with her and teach him about his own past lives. Bruce answers the questions that you are probably thinking like, what does his wife think about his relationship with Jessica? And how does Bruce know when Jessica is connecting with him? All of these questions and many more are discussed in this wonderful conversation with Bruce. Tune in to Episode 67 of Uncover Your Magic to learn how Bruce discovered Jessica and how he continues to connect with her today! Some Questions I Ask:Do you always remember your dreams? (13:34)When you're sleeping are you in a different dimension with her? (22:39)What do you ask Jessica? (32:48)What does your wife think about your relationship with Jessica? (43:13)In This Episode, You Will Learn:About spiritual journey (6:48)What Bruce discovered about Jessica (16:27)Bruce's experience doing a past life regression (25:50)How Bruce and Jessica connect (36:09)About Bruce's focus on spiritual work after working in corporations (48:36) Connect with Bruce KleinBook - Do You Hear My Voice?FacebookInstagram Let's Connect!WebsiteFacebookInstagramMagical Mindset Practices to Improve Your Life in Just 4 Weeks!The Raising Confidence Masterclass See acast.com/privacy for privacy and opt-out information.
***Join THC+ for full uninterrupted 2 hour episodes, a dedicated Plus RRS feed, lifetime forum access, merch discounts, & other bonuses like free downloads of THC music: thehighersidechats.com/plus-membership See detailed sign up options down below. About Today's Guest: Bruce R. Fenton is a British multidisciplinary scientific researcher and media personality. Born in the historic English town of Cheltenham, England, he studied Information Systems at Anglia Ruskin University before working in global finance and real estate. Fenton, is an explorer best known for his expeditions to megalithic constructions in the Ecuadorian Amazon jungle and ancient ruins in the Georgian Caucasus. His adventures have featured in the UK Telegraph & Daily Mail newspapers as well as on the Science Channel. Most recently he has made several appearances on the flagship History Channel show Ancient Aliens, featuring as a guest expert for seasons 14 & 15. His thoughts and findings have been shared on dozens of radio shows around the world. He has two books available for purchase, The Forgotten Exodus: The Into Africa Theory of Human Evolution (foreword by Graham Hancock) and Exogenesis: Hybrid Humans: A Scientific History of Extraterrestrial Genetic Manipulation (foreword by Erich von Daniken). Check out his Amazon page, his documentary on the Skeptiko channel, & follow him on Twitter @ExogenesisHH. What's in the Plus Show? DNA Frequency Bioweapons & Hive Mind Control. Corralling us into the matrix. Clues to manipulation in our genetic code & a genomic SETI. Other proposed periods of ET involvement we didn't cover last time. The Dragon Man. What Bruce has seen from Chris Bledsoe's healing abilities. THC Links: Website: TheHighersideChats.com Merch Store: thehighersideclothing.com/shop THC Plus Sign-Up Options: Subscribe via our website for a full-featured experience: thehighersidechats.com/plus-membership Subscribe via Patreon, including the full Plus archive, a dedicated RSS feed, & payment through Paypal:: patreon.com/thehighersidechats?fan_landing=true To get a year of THC+ by cash, check, or money order please mail the payment in the amount of $96 to: Greg Carlwood PO Box: 153291 San Diego, CA 92195 Cryptocurrency If you'd like to pay the $96 for a year of THC+ via popular Cryptocurrencies, transfer funds and then send an email to support@thehighersidechats.comwith transaction info and your desired username/password. Please give up to 48 hours to complete. Bitcoin: 1AdauF2Mb7rzkkoXUExq142xfwKC6pS7N1 Ethereum: 0xd6E9232b3FceBe165F39ACfA4843F49e7D3c31d5 Litecoin: LQy7GvD5Euc1efnsfQaAX2RJHgBeoDZJ95 Ripple: rnWLvhCmBWpeFv9HMbZEjsRqpasN8928w3 Leave a voicemail for the Joint Session Bonus Shows: thehighersidechats.com/voicemail Leave us an iTunes review: https://podcasts.apple.com/us/podcast/the-higherside-chats/id419458838 THC Communities: Telegram: https://t.me/joinchat/RIzmxk8_m_qCW7JZ Subreddit: reddit.com/r/highersidechats Discord: discord.com/invite/rdGpKtW
“The job of the mind is to create coherence between our belief and our reality.”Today I am joined by Bruce H. Lipton, PhD, who you may know as an internationally acclaimed leader in bridging science and spirit, a stem cell biologist and a bestselling author of The Biology of Belief. Recipient of the 2009 Goi Peace Award, Dr. Bruce Lipton has been a guest speaker on hundreds of TV and radio shows, as well as keynote presenter for national and international conferences, and it is an absolute pleasure to speak with this magnificent man today! Even if you're familiar with Bruce's work, you do NOT want to miss today's insightfully energetic episode, as we go deep in discussing the field of epigenetics, and how science supports the idea that our character can be shaped just like a computer. Specifically, Bruce and I will be yacking about how and why the subconscious programming that happens in the first seven years of our lives often instills unresourceful beliefs within us, as well as how we can take control of our own programming through utilizing creativity and other states of consciousness. Trust me when I say this episode is absolutely going to blow your mind, my friend! Stay tuned to learn about the scientifically supported strategies you can use to start building the life of your dreams TODAY, instead of being a victim of previously programmed, self-limiting beliefs.Tune into Episode 42 of Cure For The Common Life to hear more!In this episode you will learn: Some background on Bruce Lipton (1:18), What we've been programmed to believe based on our genetic makeup, and what these misconceptions may threaten if we're not proactive about them (3:30) How examining a computer can teach us about our functioning as human beings (6:06) What Bruce believes to be the most important programs that shape our lives (7:17) How the subdivisions of your brain make up who you are (10:38) The difference between genetics and epigenetics (11:43) Why your developmental program might be disempowering you and how to change it (17:14) How hatred can be passed down generationally, and what this means for the validity of our subconsciously supported beliefs (19:56) How we can transform our negative programming into resourceful beliefs and behaviors (25:15) Why and how quantum physics proves you are the creator of your own life (29:40) The average person's problem when it comes to their subconscious programming, and how it can be combated through conscious creativity (30:15) What your various types of brain waves and states of consciousness can mean for your creativity (36:57) How I, JM3, use self hypnosis to program himself to wake up with empowered beliefs (39:59) Why it's vital that you program yourself in the present tense (40:30) What our mind's job is, (and how this can become “the game”), according to Bruce (43:00) The 3 ways we naturally put programs into our subconscious (50:15) What energy psychology is and what it can mean for your subconscious programming (52:47)Let's Connect!WebsiteTwitterFacebookInstagramConnect With Dr. Bruce Lipton:www.brucelipton.comSee acast.com/privacy for privacy and opt-out information. See acast.com/privacy for privacy and opt-out information.
Bruce was a participant in ABC's Extreme Weight Loss about five years ago and he lost over 200 pounds in one year. Bruce shared his weight loss story with me in episode 6. Today he's highlighting the differences that separate him from the participants that haven't been able to keep the weight off. We talk goal setting, hitting rock bottom, and why your excuses are completely worthless. Enjoy the show! Topics of discussion: [:45] Why 90% of extreme weight loss participants gain the weight back. [6:03] The importance of keeping promises to yourself. [8:29] The key difference between motivation and drive. [10:47] Overcoming challenging moments after Extreme Weight Loss. [17:17] The effect of trauma on obesity and how it changed Bruce. [23:25] Goal setting, integrity and all about The Champ Within. [33:25] Building integrity with yourself and handling breakdowns. [38:46] What Bruce has learned as a coach — after hitting rock bottom. [43:13] Larger Than Life — The Bruce Pitcher Story. [44:31] Bruce's tips for taking the first step forward. [46:47] Connecting with Bruce Pitcher. Links: @brucepitcher on Instagram BrucePitcherEWL on Facebook
#161 My lovely guest this week is Bruce Lipton. Bruce is a biologist and an internationally recognized leader in bridging science and spirit. This is the second time that I’ve had the honour of hosting Bruce and I must say, the conversation is as mind-blowing as ever. On this episode we discussed Bruce’s best-selling book, The Biology of Beliefs, and talked about changing our subconscious programming in order to break through our mental limitations. “Knowledge is power, and knowledge of self is self-empowerment,” as Bruce puts it. If you’re looking for ways to grow and become more empowered, then this episode is for you. About Bruce: Bruce H. Lipton, Ph.D., a pioneer in the new biology, is an internationally recognized leader in bridging science and spirit. A cell biologist by training, Bruce was on the faculty of the University of Wisconsin’s School of Medicine and later performed ground-breaking stem cell research at Stanford University. He is the best‐selling author of The Biology of Belief and the more recent Spontaneous Evolution, co‐authored with Steve Bhaerman. Bruce received the 2009 prestigious Goi Peace Award (Japan) in honor of his scientific contribution to world harmony and more recently in 2012 was chosen as Peace Ambassador for the “Thousand Peace Flags” project of the Argentinian Mil Milenios de Paz. Bruce Lipton's Website: www.brucelipton.com Key points with time stamp: Welcome to the Evolution (00:00) The story of Bruce’s book, The Biology of Beliefs (01:07) Changing the subconscious vs. the conscious mind (04:51) Bruce on balancing spirituality and his profession (06:14) Changing our subconscious programming and breaking through limitations (9:27) How can conversations about love and fear change our perspective on the way the world is? (20:29) How does living with fear affect us? (31:21) Bruce’s advice on breaking stress cycles (34:01) Why don’t we hear about quantum physics often? (45:28) Bruce’s daily practices and habits 54:56) What Bruce leaves us with (59:19) Mentioned in this episode: Reverend Michael Beckwith Biology of Beliefs, 2005. A book by Bruce Lipton Quantum Physics Epigenetics Michael Moore Tony Benn Greg Braden Darwinian Theory About me: My Instagram: www.instagram.com/guyhlawrence/?hl=en My website: www.guylawrence.com.au www.liveinflow.co
Bruce Fenton, founder of the Satoshi Roundtable and Chainstone Labs, joins the show to talk security tokens and tokens-which-are-securities. In this episode: About Bruce's company Chainstone labs How the Bitcoin Roundtable is intertwined with Bitcoin history and the blocksize debate Coinbase's ongoing rapprochement with Bitcoiners Why longevity is so difficult in the crypto industry Are we living in the most historically aggressive period in terms of regulatory oversight into the industry? What Bruce makes of Heath Tarbert's comments on Ethereum Continuing uncertainty about the status of Ripple's XRP – and what possible outcomes look like The prospects for token S1s and a genuine standard of disclosure for new issuances Why trying to avoid securities laws causes token issuers to create subpar instruments How much control do governance tokens really give tokenholders? Why Bitcoin isn't sufficient to resist the state alone – and what tools are part of that toolkit Why the US should consider disrupting itself with regards to managing the world's financial system Why some people like security tokens for the wrong reasons The logistical advantages of tokenizing a security How security tokens could open up mid-size businesses which don't have access to capital markets
In this episode, we are joined by Bruce Kirkby, the author of the new book Blue Sky Kingdom. Blue Sky Kingdom is the epic journey he took with his family. The journey was the ultimate unplug. They traveled from their home in Canada to the Himalayas of Northern India where he and his family lived at a Buddhist Monastery. Bruce shares the wisdom he learned and how acceptance and sincere attention to his child are the greatest gifts.Parents of a child with Autism are often focused on fixing their child. What Bruce’s journey affirmed was that the best way that we as parents can show up for our children is through the attention we give them. Bruce’s story of acceptance, the love of time together, and disconnection from distractions is filled with valuable insights that we know will help you in your own journey.Stay tuned to learn more about their exciting adventure!Key TakeawaysThe journey it took to write this book (02:11)Bruce’s lightbulb moment (04:55)Jumping into one of our dreams (09:15)Bodi’s connection to the Buddhist monastery (10:22)Explaining a Zanskar social construct (14:30)Development must go in both directions (18:32)A child’s early years are hugely impactful (23:15)Making travel a more pleasant experience for a child with sensory issues (30:30)How life has changed since this trip (37:10)Additional ResourcesBlue Sky Kingdom is available hereFor more about Bruce KirbyAre You Running On All Cylinders? Get your FREE Warrior Parent ScoreTo learn more about Cass & Len, visit www.autismparentingsecrets.comBe sure to follow us on Instagram at https://www.instagram.com/warriorparentcoaching/Check it out...Autism Parenting Secrets is number 12 on the Top 20 Autism Podcasts by Feedspot
I’m reading from chapter 4 of my book, Earning Freedom: Conquering a 45-Year Prison Term. For more information, please visit PrisonProfessors.com EF 4.3 / Chapter Four: 1990-1992 Months 37-57 ******* I’m excited to see Bruce, my mentor. He’s a bear of a man, big in every way, and through our correspondence we’ve built a friendship that has deepened. I look forward to our weekly exchange of mail and quarterly visits. He now lives in Chicago, having recently retired as a professor. He continues to use his immense talents, and he gives of his wisdom generously with hopes of making societal contributions through his teachings. Bruce introduced me to his wife, Carolyn, who sometimes accompanies him on visits, and through correspondence I’ve met his daughter and sons. The bad decisions of my past don’t matter to him. My efforts to become a good citizen define me in his eyes. He strives to round out my cultural education by exposing me to art, opera, and theater, and he often stresses the importance of fully investing oneself in the community. Although Windward and other prisoners here don’t understand the motivations of a man like Bruce, I see joy in his expressions as he describes the experience of helping others reach their potential. After the guards at the desk clear me, I walk down the stairs and through the aisles toward where Bruce sits. An aging athlete, he stands to embrace me and I notice his white hair is a little thinner than the last time we met, though his eyes still shine a brilliant blue. He played as an offensive lineman in college football and it’s easy to see how his size and strength would’ve powered open huge holes for his running backs. “How’ve you been?” I ask. “I’m well,” he tells me, then says that he heard from Mark. “He told me to send you his regards,” Bruce says, embracing me. “What’s he doing?” Mark was released from prison through parole. With the restrictions that prohibit felons from communicating with each other, I’m losing touch with him except for periodic updates from Bruce. “He’s working for a friend who owns retail clothing stores, doing well. A guy with his moxie always has a place in sales.” “No more school for him then? He’s not going to finish his degree?” “I don’t think so. He’s putting his life back together and his plans probably don’t include much more classroom time.” “That’s all I’m doing, putting in classroom time, and I’m grateful for every minute of it.” Bruce reaches over the table to tap my arms. “You’re steady at the gym I see. How much are you benching now?” I beam with pride. “I’m hitting 315 for triple reps, feeling stronger.” I tell Bruce about my schedule, how I’m now working out twice a day, once before breakfast and a second time during the lunch hour. “When are you eating?” “I eat at work,” I explain. “Avoiding the chow hall is still a priority for me. That’s where the chaos in here begins, with the racial segregation and the politics, meaning which power group sits in which section. My parents and sisters send me money for commissary, so I buy packs of tuna, soups, other foods that I eat at work. Besides that, I can barter my writing or typing skills for sandwiches from guys who work in the kitchen. Great culinary experiences aren’t my priority now.” Bruce nods his head and smiles. “What did you think of the Monet prints?” To teach me about art Bruce sends postcards and magazine articles. He describes the great museums of the world and writes that he looks forward to walking through the Prado with me in Madrid, the Louvre in Paris, and the Art Institute of Chicago. He buys me subscriptions to The New Yorker and Smithsonian. “When you get out I’ve got a whole world to show you. You can visit the Stratford Festival with Carolyn and me in Canada. We’re there twice a year to celebrate the performances of Shakespeare plays.” “That’s what I need to talk with you about. Getting out.” My time in the visiting room is limited so I feel compelled to turn our conversation to something of more immediate importance. “I’ve got to be thinking about what I’m going to do after I graduate next year.” “How can I help?” “Well, a lot’s been on my mind, but I need other people to make things work. I can’t succeed without your help.” “What’s on your mind?” I explain to Bruce why and how I need to build a coalition of support. “Do you want help raising money to hire a lawyer?” Bruce misses my point so I try to elaborate. “The people who become a part of my network must join me because they believe in me, like you. I’m not interested in buying support by hiring lawyers. What I need to think about is earning support, building new friendships and relationships with people who will support my efforts to earn freedom. I’m not trying to get out now, but I’m trying to position myself for 1997, when I’ll have 10 years in.” “How should we start?” “Well, one thing I need is support from someone inside the Bureau of Prisons.” I explain my relationship with Ms. Stephens and the ways that she has intervened for me on a local level to smooth out complications with her colleagues who block me from receiving library books and other resources I need for my education. “What I need is the same kind of help from people who have national influence in the system. The obstacle is that I don’t have any direct contact with them. The leaders of the BOP are all in Washington and to them I’m just another prisoner, a number. Ms. Stephens cares because she sees how hard I work, and she goes the extra mile to help me succeed. She believes in me, just as you do.” “How can someone in the BOP help you?” “I’m not going to be able to make the progress I need from this prison. There’s way too much violence here and it’s getting worse. We’re on lockdown at least once each week. I want to stay here until I earn my degree, but at some point after graduation I need to transfer, and I need to transfer to the best spot in the BOP for continuing my education. I’ll need help to identify where that place is and then I’ll need help getting transferred there when the time is right.” “So what’re you thinking?” “I read an article in an academic journal by Sylvia McCollum,” I explain to Bruce. “She’s the Director of Education for the entire Bureau of Prisons. Her article describes how she created a new policy that makes it mandatory for all federal prisoners who don’t have a high school equivalency to participate in GED classes. I want to build a relationship with her, to get her support. But I can’t just write her a letter because to her I’m simply another drug dealer in prison.” “That’s not true,” Bruce counters. He always sees the good in everyone and dislikes my cynicism. “She’s going to see the record you’ve been building, your progress in college.” I shake my head, disagreeing. “It’s not enough. The culture in this organization is one that trains staff members to consider prisoners as something less than human beings. She’ll only see me as a prisoner, a drug dealer, scum. I need to do something more, something to distinguish myself. I was thinking that we could write an article, a response to her article from the perspective of a prisoner and his mentor. It should describe how the GED is one step toward preparing for release, but it’s hardly sufficient. Men who leave prison should emerge with values, skills, and resources that will truly translate into success, and a GED isn’t enough. The Bureau of Prisons should use incentives that will encourage more prisoners to continue their education with college or vocational training.” “And what’re we going to do with the article? Send it to her?” “That’s how I need your help. Not only will we have to write the article, I need you to arrange publication. It would be one thing for me as a prisoner to write an article and send it to her. Big deal. On the other hand, if I were to write an article together with you and send it to her, that would carry more weight, more influence because not many prisoners cultivate mentorships with distinguished professors. But the best approach, I think, would be to write an article that we publish together, as the professor and the prisoner. That’s one way I would stand out, one way that she would remember my name, see that I’m different.” Bruce nods his head and agrees to help. When he returns to Chicago, he promises to make inquiries at the various peer-reviewed academic journals to see what steps we must take to submit an article for publishing consideration. It’s a process that will take several months, which suits my schedule well, as I need that time to finish my undergraduate work. “What I also need,” I tell Bruce before he leaves, “is a list of all the law schools in the United States. I need to start writing letters to see if any of the schools will allow me to earn a law degree through correspondence.” “So you’re still set on law school?” “I’m set on earning an advanced degree, something, anything more than a bachelor’s. I’m going to need unimpeachable credentials that people respect, like yours.” Bruce is a role model and I’m eager to follow his leadership, to emulate his commitment to society. He told me how he and Carolyn were volunteering their time on weekends to help homeless people in a Chicago shelter write résumés that would facilitate their prospects for employment. Bruce and Carolyn give of themselves, without expectation for return or desire for recognition. Success for Bruce comes when his efforts lead to another person’s independence or happiness. I’m determined to prove myself worthy of his generosity, of the trust and the investment he’s making in me. ******* This hard plank of steel I’m lying on influences my thought process. I’m locked in this small room with another man who uses the toilet and flushes a few feet to the right of my head. What Bruce and Carolyn do to make life better for so many people gives me a different perspective on humanity. I know that my motivations lack the purity of Bruce’s, as I’m so much more pragmatic. I want out, so there’s always a selfish component to my actions, and that somehow cheapens them in my mind. I contemplate Maslow’s Hierarchy of Needs, a concept I learned about in sociology. Until a man satisfies his most basic needs he can’t evolve. My primary need is liberty, and decades may pass before I leave these walls. Everything I do up until then must prepare me for freedom. Perhaps when I’m free from concrete and steel I’ll be able to emulate Bruce more completely. I want to live as that type of a good, kind man. But I don’t know how to reconcile this desire to live with the kindness and generosity of spirit that Bruce exemplifies with the need for survival in a predatory environment. My philosophy courses have broadened my perceptions, explaining man’s purpose, his relationship to society, his quest for personal fulfillment and enlightenment. I’ve embraced lessons from Aristotle and Sun Tzu among others. Aristotle advises those who follow him “to know thyself,” while Sun Tzu emphasizes that it is equally important “to know thy enemy.” Know thyself and know thy enemy. I wrestle with these thoughts. I know I must thoroughly understand my strengths and weaknesses. I must use every resource God has given me to become stronger and to grow. Likewise, I must understand my enemies. In my case, the enemies are a corrupting environment, demeaning perceptions, and ugly prejudices I will encounter in the decades ahead, perhaps for the rest of my life. Responsibility to triumph over a system that is designed to extinguish hope and to perpetuate cycles of failure rests with me. Solely. ******* I’m grateful that Bruce takes the time to visit the American Bar Association in Chicago. He sends me a package of information that includes addresses to every ABA accredited law school in the nation. All of the schools I’ve written to have responded with disappointing news that the ABA prohibits law schools from allowing students to earn law degrees through correspondence. But there’s a sliver of hope that comes in a letter from Dr. Al Cohn, a professor at Hofstra University’s graduate school. Dr. Cohn wrote that my letter impressed the Dean of Hofstra’s law school, and the dean forwarded the letter to him. Although Hofstra can’t allow me to earn a law degree without attending school there, Dr. Cohn’s letter indicates that he might consider waiving the residency requirement if I pursue a graduate degree. Hofstra has never admitted a prisoner before, he admits, but he admires my determination to educate myself. If I earn my undergraduate degree with an acceptable grade point average, propose an acceptable area of study in which I can specialize, and complete a probationary period of conditional admittance, he will waive the requirements of taking the Graduate Records Examination and on-campus residency. Wow! Dr. Cohn tells me that Hofstra will allow me to earn a master’s degree if I meet those requirements. I’ve read that roughly 30 percent of American adults have earned university degrees, but fewer than 15 percent have graduate or professional degrees. My aspirations are not to become a lawyer, necessarily, but to earn credentials that others respect. I’m certain that the higher my level of achievement, the more I’ll be able to build a support network, one that will help me transition from prisoner to citizen. As I contemplate Dr. Cohn’s letter I can’t help but think of Mick Jagger, the rock-and-roll legend. He sings that you can’t always get what you want, but if you try sometimes, you just might find, you get what you need. I may not earn a law degree, but with the opportunity extended by Hofstra University I know that nothing is going to stop me from earning a master’s degree. ******* I pass my fifth Christmas in prison. It’s now 1992, I’m 28, and in only a few months Mercer University will award my undergraduate degree. This is a big deal for me. Out of more than 2,500 men locked inside USP Atlanta’s walls, I’m the only one to receive a degree. In fact, Mercer hasn’t awarded a degree to any prisoner since I’ve been in Atlanta. I’m inspired by other men who used their knowledge and prison experience to make significant contributions, like Alexander Solzhenitsyn whose eight years in a Russian prison was followed by three years in exile. His hardship awoke his muse, resulting in such classics as A Day in the Life of Ivan Denisovich and his opus, The Gulag Archipelago, exposing readers from around the world to Russia’s oppressive prison life. Eight years, whether in Russian prison camps or the United States penitentiaries, is a long time. Through his literature Solzhenitsyn made monumental contributions to society and earned a Nobel Prize, and he inspires me. As crazy as it sounds, a seed is taking root, and I feel the bud of this thought that maybe, through hard work, I can transform the decades I’ll serve in here into something positive. I’ve begun to accept that I may serve my entire sentence, and I need more examples like Solzhenitsyn’s. Not knowing what I can do for 21 more years, I continue reading about other men who served long sentences. One such prisoner was Nelson Mandela, the black South African activist locked in prison for 27 years by white authorities between 1962 and 1990. That length of time is comparable to what I may serve, and I take heart that multiple decades did not destroy Mandela. On the contrary, it strengthened his resolve, evidenced by his influence in ending the oppressive policies of Apartheid, and by the position he now holds as a world leader, revered throughout the international community. ******* I don’t know what it means to be an intellectual like Solzhenitsyn or a leader like Mandela, but I know what it means to face decades in prison. I also know what it means to be a man, and recently I’ve met a woman who’s reminded me of all I’ve been living without. Her name is Sarah, and she’s a lawyer. We met by chance two months ago when we were in the visiting room at the same time. My father had flown in just before Christmas to spend a weekend with me. Sarah was visiting another prisoner I knew. Under the pretense that I might need some legal advice I asked Sarah for her business card. Yet having lived for so long in an abnormal community of only men, I wanted a woman in my life more than I wanted to know anything about the law. The dance of seduction begins when I write to her, initiating an exchange of letters. She writes back. At first the correspondence is bland, tame, harmless. Soon the letters between us grow in frequency and in complexity. They’re handwritten now, not typed. I learn that she earned her degrees from NYU, that she contemplates starting her own law firm, and that she’s 30. I also know that she named her cat Snuggles, that she rollerblades, loves aerobics, and is recovering from a broken heart. She’s vulnerable. Through our exchange of letters, I’m coming to know Sarah the woman, and in my world, any connection with a woman is a gift. Desire creeps into me, threatens me. I’ve been successful in repressing or ignoring these urges that have been dormant for so long, but now they keep me awake. I remind myself where I am, what I went through with Lisa, and the goals I’m working so feverishly to complete. But another fever takes hold. Every day I ache for a letter from her, for something, any kind of sign that lets me know where this is going, how much I can escalate the heat. I don’t remember what I wrote in the letter she should’ve received today, and like a teenager, I wonder whether I went too far, revealed too much. She must know what’s going on with this exchange of letters, that I want her. It’s mail call and the guard just flicked her letter beneath my door. I see her stationary, her handwriting, and I pick up the envelope. She wrote her words yesterday, making it an exchange of three letters this week. I’m on her mind. In the words she chooses I catch some suggestive double meanings. My confidence grows. We’re flirting and we both know it, and I want to see her again. I’m a man in the desert and she’s my oasis. I graduate next month. Mercer University is honoring me with a ceremony. I can’t travel to the campus, so my commencement will take place inside USP Atlanta, in the chapel. A hundred other prisoners will participate, receiving GED certificates or certificates for completion of basic education classes. Even though I’m a class of one, I’m invited to speak as valedictorian. Mr. Chandler authorized me to invite two visitors, and I’m choosing my sister Julie and Sarah. If Sarah accepts it may be the sign I’m looking for, confirmation that the desire I’m feeling is mutual.
Bruce Matson, stage 4 cancer survivor and author of the book From Goo to God, joins our show in this special episode of the Elite Man Podcast! In today’s episode Bruce talks about his stage 4 cancer diagnosis several years back and the incredible approach he had for beating this deadly disease. Bruce covers his self-belief, his unwavering mindset, and the fact that he didn’t think for a second that he was going to die, even when the cancer had him suffering tremendously. He also talks about his life’s purpose, his spirituality and how this helped him survive, and how he lives a purposeful life every day. If you’re wondering how to overcome any challenge using your mind and spirit, check this episode out now! *Download this episode now and subscribe to our channel to get more of these amazing interviews! In our episode we go over: What it was like getting diagnosed with stage 4 cancer for Bruce Bruce’s first thought once getting the diagnosis We he never got down and thought he was going to die What Bruce was doing before being diagnosed with cancer and how this affected his work Bruce’s desire to live and why he was convinced deep down in his soul that he would survive His past experiences outworking others in physically and mentally challenging ways Reaching out to others for help and sharing your story with them Not using your struggles as a crutch The toughest parts of Bruce’s recovery and what he looked like at his very worst during treatment The power of having support from loved ones and why this was a critical part of Bruce’s recovery Why even at his very worst Bruce Matson still knew he would survive The fact that men don’t reach out for help as much as women and why this is a major problem across the board for men How Bruce’s spirituality played a major role in his recovery What Bruce’s purpose is in life and how this helped his recovery and his ability to stay healthy even today Why he wrote the book From Goo to God Bruce’s science-based approach to creationism The holes in the theory of evolution and why Bruce believes the facts don’t hold up scientifically when you put it under a microscope The fact that people believe in the religion of politics, government, doctors, medicine, schooling, and many other industries blindly, without looking into the true facts Bruce’s take on purposeful living and why he aims every day to be more purposeful and compassionate Check out Bruce on: Book: amazon.com/Goo-God-Science-Based-Creationism-Evolution Facebook: facebook.com/brucermatson1 Sponsors: *Follow Justin on Instagram now for daily content not found anywhere else! *Check out Justin’s new book ELITE MIND at EliteMindBook.com. *You can achieve your master’s degree while balancing work and home life. Start earning your master’s degree today! Enroll now by going to Ashford.edu/ELITEMAN.
Want to improve your work experience and company culture? There’s a brand new book that writes about the best things that anyone can do, in any job, to work on improving your workdays. In this episode, we get to find out how the author, Bruce Daisley (who is VP of Twitter EMEA as well), found this out and why it works so well. Turns out it is no wonder we’re increasingly feeling stuck, our neverending work days filled with meetings and emails and open plan offices. What Bruce discovered is that actually most of the stuff we do at work is actually against all of the research, all of the evidence. And the best part is, he also found practical, real things you can do to make changes in your work environment. From the bottom-up. And wait for it... starting with how to find time and energy to actually do this. To rediscover the joy of work. Have a listen and join in, it'll be worth it. Referenced: The Joy of Work by Bruce Daisley https://www.amazon.com/Joy-Work-Ways-Culture-Again-ebook/dp/B07D1GX76Z Plezier in je werk (Dutch edition) door Bruce Daisley https://www.managementboek.nl/boek/9789024585137/plezier-in-je-werk-bruce-daisley Eat Sleep Work Repeat, podcast with Bruce Daisley and guest Zeynep Ton https://eatsleepworkrepeat.fm/the-good-jobs-strategy/
Going on the wagon for this week's episode the guys are joined by Bruce White while they sample Cooper's Coffee Company. Bruce is an amazing person who had spent the first 40 years of his life involved with drugs, gangs, and the criminal life. He did an 8 year stint in prison and came out a new man. He has since turned around his life and spends every day helping other people do the same, by kicking drugs and alcohol and running several local rehabilitation houses with over 90 beds. His company is called One Promise Recovery Housing. You can read a City Paper article about Bruce here. In this episode the guys dive deep in to the following topics: problems with the legal system, treatment, recidivism, and redemption (does it happen?). The worst excuses you've ever heard from any defendant/client What Bruce looks for in an ideal treatment client How does Bruce know when someone will re-offend Why do lawyers, as a profession, have one of the highest drug and alcohol abuse rates and how to treat that? Out of respect for Bruce (and because we need a little "Dry time" ourselves after New Orleans) we're also sampling Cooper's Coffee. Cooper's is an excellent small batch coffee roaster out of New England. Cooper's Coffee Company roasts and ages their coffee in used Whiskey and Rum barrels, giving their excellent, single-source coffee a special aged flavor. Excellent coffee combined with barrel aging blends the best of our morning and evening routines! Huge shout out to the guys at Coopers! Our coffee mug collection: #thug life You know you've lived a hard life when you lose a few inches of your leg! #bootlife Lawyers on the Rocks features Jeremy Eldridge, Kurt Nachtmanand Adam Crandell. This triumvirate of lawyers will give you their unsolicited opinion on everything legal and illegal, while enjoying a handcrafted cocktail. Lawyers on the Rocks is sponsored by the Law Office of Eldridge, Nachtman & Crandell, LLC and produced by Up Next Creative, LLC.
Does RESPECT exist in today’s marking and advertising world? Listen as world-leading branding expert and author, Bruce Turkel, discusses with host Mike Domitrz how respect plays a role in the media and advertising world today. * You are invited to join our community and conversations about each episode on FaceBook at https://www.facebook.com/MutuallyAmazingPodcast and join us on Twitter @CenterRespect or visit our website at http://www.MutuallyAmazingPodcast.com** SCROLL DOWN TO READ THE TRANSCRIPTION BIO: Bruce Turkel. Useful, Valuable, Enjoyable. Whether creating brands, books, or explaining brand strategy on national TV, Bruce’s energetic creativity makes brands more valuable. He’s created campaigns for AMEX, Miami, Discovery, Hasbro, Bacardi, and more. Simply put, Bruce is a brand builder, keynote speaker, TV personality, and author. Bruce appears regularly on MSNBC, CNN, and CCTV. He’s been inFast Company, The New York Times,andForbesand has authored five books on branding and creativity. Bruce has helped create some of the world’s most compelling brands, including Hasbro, Nike, American Express, Charles Schwab, Citicorp, Discovery Networks, Bacardi, Sol Melia Hotels, Partnership for a Drug-Free America, HBO Latin America, Canyon Ranch, Miami, and many more. He is a keynote speaker, author, musician, artist, and runner who tours extensively. Perhaps you’ve seen Bruce on TV.He is a frequent guest expert on the national news and appears regularly on FOX Business, CNN, CBS, MSNBC, CCTV (Chinese Television) and NPR. Perhaps you’ve read about Bruce.He has been featured inThe New York Times, Fast Company, Communication Arts, AdWeek, andSpeakermagazines. Perhaps you’ve heard Bruce speak.He has spoken at MIT, Harvard, TEDx, and hundreds of corporate and industry conferences around the world. In 2017 the National Speakers Association inducted Bruce into their Speaker Hall of Fame. Perhaps you’ve read one of Bruce’s five books.His most recent book,All About Themwas chosen as one ofForbes Magazine’sbest business books of 2016. Perhaps you’ve heard Bruce playing his harmonica.Bruce fronts the popular Miami R&B band Blackstar. Perhaps you’ve seen Bruce’s artwork.Bruce is an incessant doodler and is famous for his caricatures of the local and national business leaders he’s worked with. Perhaps you passed Bruce in your last marathon.He is a dedicated — but slow — runner. Meet Bruce Turkel.He is about to share some of his simple yet proven powerful brand building techniques with you. LINK: http://www.BruceTurkel.com Books: All About Them, Bruce Turkel Orbiting The Giant Hairball, Gordon MacKenzie Designing Your Life, Burnett & Evans READ THE FULL TRANSCRIPTION of the EPISODE HERE (or download the pdf): **IMPORTANT: This podcast episode was transcribed by a 3rd party service and so errors can occur throughout the following pages: Mike: Welcome to the Respect podcast. I'm your host, Mike Domitrz from MikeSpeaks.com, where we help organizations of all sizes, educational institutions, and the US military create a culture of respect. And respect is exactly what we discuss on this show, so let's get started. Mike: This week. We've got a very special guest also a friend of mine's, I love having friends on the show. That is Bruce Turkel. He's a brand builder, keynote speaker, TV commentator and author. If you watch any business news on cable, you've probably seen him, whether it was MSNBC, or CNNI, or Fox News in the past, you've seen this guy. I've gotten to know him and I realized he sees things others of us just don't see, and that's one of the cool things about getting to talk with Bruce. So Bruce, thank you for joining us. Bruce: Thanks for inviting me, Mike. You're right. It's fun to do this with friends. Mike: Absolutely. And you and I are going to get into a decision you've made recently and publicly, via blog. It's really powerful. Before we get into that, I want to talk about how you view respect in its role in advertising and marketing. For everybody watching and/or listening. Bruce is a guru in the marketing branding world. That's what he's known for. He's worked with some of the largest brands in the world. How do you feel that respect plays a role? Bruce: You know, there's two ways to look at marketing, branding. I think there's two ways to look at a lot of things. There's the positive way and there's the negative way. And you hear people talk about the negative way that advertisers and marketers try to convince people to buy things they don't want, don't need, and can't afford. And that's certainly the negative way of doing it. Or you can say the positive way, which is that advertising, marketing. Branding is the engine of the economy. It's what keeps people interested. It's what keeps people involved. It's what keeps people engaged. Bruce: If you're running a business, it's what allows you to actually provide the products and services that you provide, because people are interested in them. If in fact, you are consumer, it allows you to find out what's out there, what's available. It also subsidizes a lot of media that we take advantage of, whether it's radio or television, or online, or any of the things that we don't pay for. Bruce: Part of the reason we don't pay for that content is because of advertising and marketing/ So I, of course, prefer to look at the positive side of. That being said, then respect becomes very important, because if you're going to do this from a positive point of view, then in fact you have to be careful not to be selling people things they don't want, don't need, and can't afford. But instead, to be demonstrating to people why your client's products and services, or why your products and services actually will make your customer's life better. Bruce: That's what the respect is about. Now, you're providing something of value. I tell people that when I speak, when I write, when I commentate on television or when I create marketing campaigns, I want the stuff I do to be useful. I want it to be valuable. And I want it to be enjoyable. Mike: What- Bruce: In order to accomplish those things. It has to be respectful as well. Mike: What percentage of advertisers that you see out there, companies selling, do you feel fall into that negative stereotype that brand has such harmful viewpoint of advertising marketing that people get. You know, the old stereotype which could be unfair, that used car salesman stereotype. How many people do you feel that are out there? What percentage that is manipulative? That it's not based on respect, that it's based on emotional and psychological manipulation, just to sell? Bruce: Well, as soon as you use the word percentage, then you're asking for metrics that I don't actually have. I don't know what percentage. I do know that often the pieces we remember, the pieces that put a bad taste in our mouth tend to be those. I mean you used as an example, the used car salesman. Now you're thinking of the sleazy guy, the polyester jacket, the sleeves rolled up. And the guy who's just trying to get you into a car and get your money. But again, think about the other side, you have to get your kids to school. You've got to get to work. You want something safe. He wants them to reliable. A used car salesman who knows what they're doing, and is intent on providing service is not like that at all, but what do we remember? Bruce: We remember the negative stereotype. And there's plenty of it. Believe me, I am not making excuses for the industry or for the negative practitioners. I'm simply saying that what a lot of us do in my opinion, actually makes the world a better place. Mike: Oh, I agree. And that's why I said that whether it be an unfair reputation of that used car salesman, because we buy used. So I'm not somebody that runs from a used car salesman at all. If you find the right person, they're wonderful and they do take care of you very quickly. But it is, you're right, it's that negative impression people have about- Bruce: That's right. Mike: ... marketing. Because the media environment is so confrontational right now. Do you think that respect is passe? Bruce: Passe? No, not at all. I think respect is less and less prevalent. I think what's happened is there's an old political saying, "There's no margin in the middle." And I think what you find is a lot of the practitioners will avoid names for the sake of whoever's listening and might have an opinion different than mine. But a lot of the practitioners are using the bassist most, brutal forms of communication because they're always easier, cheaper to use, and they always hit hard. I mean, getting hit with a bat is a pretty low level communication received, right? If I want to convince you of something, I could try to convince you. I can quote the masters, I can give you good information. I can hit you with a bat and say, if you don't believe me, I'm going to hit you again. Bruce: It works. It just doesn't work well and it's a brutal backward facing way of getting your point across. And I think that's what we're seeing now. We're seeing that so many of these backward thinking strategies are working that people are utilizing them. So no, I don't think respect is passe at all. I think that respect right now is taking a backseat in many instances to things that maybe work a little quicker and a little stronger but don't ultimately work better. Mike: So there's a documentary out now, at the time we're recording this on Mr. Rogers, called "Won't You Be My Neighbor?" And this discussion is actually prevalent to that, because he talks about when TV came forward and really hit its mainstream, how it was the lowest forms of comedy the TV was turning to. The pie in the face, the violence, the cheap violence. And he was so offended that why would such a wonderful tool, why would be a wonderful medium be used at the lowest common denominator spread these messages? Mike: And that sort of what you're saying right now is that there's so much of that lowest level being used, that it's overwhelming. So the question became in the documentary is, can there be a place? How do you get back to that place where respect can be at the forefront where you can think at a higher intellectual level in the advertising? What do you think it would take for market advertising to have that paradigm shift, to go to a place that's really built on respect, dignity for the consumer, for people watching? Bruce: I think what happens is over time, technologies and use of new technologies adapt and they adapt progressively and get better and better. So when movie cameras were first created, the silent movies, all they did was record plays because plays. Because plays where the way, theater was the way you presented a story. And it never dawned on anybody that you could do something different. So what do they do? They set up the camera, they set up the tripod, and they filmed the play. Then someone said, wait a second, we don't have to keep this camera in one position. We can actually take it outdoors. Bruce: We don't have to make believe we're on a wagon going into the wild west, we can actually go out and film it and they went out and changed the way they did that. When television took over from movies, took over from radio rather, what did they do? They took the same radio characters, the Amos, and Andy's, and the Lucy Balls, and all of those who were on radio and they simply put them on television, because it never dawned on anybody that you could create a new paradigm, a new visual language with this new technology that you had. Bruce: And what we're seeing now because of where the Internet has gone, is that people are saying, "Okay, I have this new technology. I can go on a Facebook. I can go on a Linkedin and I can change people's opinions, and I ... " Same thing that marketing and advertising has always tried to do. And what did they do? They use the old tools and techniques. But over time, what happens is those things fall by the wayside as people start to see different ways of utilizing the tools. Bruce: Now remember, there's an old saying in marketing, "Does marketing take its cues from popular culture, or does popular culture take its cues from marketing?" Meaning, if you see somebody wearing an outfit on television that you like, do you go out and buy it? You took your cue from popular culture or are the people who were putting out popular culture walking on the streets and saying, "Oh, I like what that guy's got on, and then moving it into popular culture." Bruce: And my answer is, it doesn't really matter. As I see it, it's a back and forth. It's a constant give and take. So if what's going on in popular culture is of a lesser respectful nature, less of a regard for people's individual rights, people's individual space, however you choose to define it. Then you're going to see that reflected in popular culture and then of course the popular culture. And, I'm sorry, the actual culture builds on popular culture and vice versa. As you see respect returning to the mainstream, you will also see it happen more and more in marketing materials. It's a constantly moving, constantly self-perpetuating, self-feeding process. Mike: And what do you think it's going to take for respect to come to the forefront in either one, so that that cycle you mentioned, you know, if it comes to the forefront in society, then marketing will follow? Or if marketing leads, what do you think it's going to take for that to happen? Bruce: Leadership. People standing up and saying, this is the way things go. I mean, if you think about respect, if you think about respectful behavior throughout history, you can find certain benchmarks in history based on people, based on leadership. And whether its religious leadership, or political leadership, or business leadership, or technology leadership, or medical leadership, irrelevant. You can find that different fence posts, signposts rather, where respect, concern for the other became the way you get things done. Bruce: Conversely, you can also find times in history where the opposite was true and you can see where those trains were driven to completely mixed my metaphors. And if you think about the statues in a park, you never see a statue with a group of people pointing in a direction. In fact, the only statue I can think of with a group of people, is the flag raising in Iwo Jima where all the GIs, the marines rather, are putting the flag up. Bruce: Every other statute is one person, tends to be male, but that's because of the way history was written. Right? But one person on a horse with the sword pointing, because it's these leaders that show us the right way. PART 1 OF 3 ENDS [00:11:04] Bruce: It's these leaders that show us the right way to proceed, the right way to move forward, and the right way to behave. Unfortunately, it's also leaders who drag us backwards and show us that the other works as well. Mike: Yeah, my wife was driving by a billboard this weekend and stopped and took a picture because the billboard, and I'm paraphrasing, was a simple statement, but powerful. Something along the lines of, who I love should not be able to get me fired. That was the whole billboard, and you thought, "Wow, that's an important discussion," and obviously, in the line of work I do, we believe strongly in that, respect and dignity for all, but you don't see a lot of billboards like that, and if you do, it tends to be, as far as from a moral or civil comment, it tends to be of a religious organization. Bruce: Well remember that for a billboard to be there, someone had to pay for it. Mike: Right. Bruce: In order for it to be paid for, it has to be an institutional viewpoint. You're not going to pay for it. A billboard costs between 3, 10, 20, $30,000.00 a month. You have those good feelings, that who you love should not get you fired, but are you willing to reach into your bank account and buy that sign? You're probably not, so most opinions that you see in popular marketing tend to be institutional, businesses, governments, associations, religious institutions and so on and so forth, because they're able to put their money where their mouth is. They're able to go out to their constituents and say, "We're going to promote this viewpoint." Bruce: What's changed in today's society is social media. Social media has completely democratized communication, and completely democratized information, and completely democratized the individual's ability to go out and make a message, so one person can go out and say something on social media, that we never could do before. This broadcast that you and I are doing is a perfect example. Neither one of us is investing the kind of money that billboards would cost to get our opinions out there, and so what you are going to see is more and more popular speech become more and more widely disseminated. Of course when that happens, you're talking about non-sophisticated marketers, who don't understand how to use marketing tools yet, and they're out there screaming into the chasm, and hoping they hear something back, other than their echo, and what gets somebody to scream back the quickest? Being provocative, saying something that will clearly upset somebody else, that's how you get the back and forth, if you don't know how to utilize creativity, if you don't know how to utilize psychological tools and techniques to get people to pay attention. As this social media gets us more and more democratized, what you're going to see is more and more low level marketing until the populace learns how to use the tools. Mike: How do you, or who do you feel is a good example of somebody that is leading from a moral conviction and getting messaging out there? I can think of one. For the past decade it was the Dove campaign, and the Dove campaign had the women in underwear, and saying all shapes and sizes, that everybody is of value, that we should be able to love your body. Actually I know, Stacey, one of the original women in that campaign, is a friend, a fellow speaker, an NSA member. They were leading the way at that time. Who do you see leading the way right now? Who are some top brands that you've seen? Saying, "Hey Mike, they're taking on social issues," and in doing so maybe taking risk, but it's in alignment with what they believe institutionally. Bruce: Well, it's not only through marketing. It's also through corporate behavior, so for example we saw what happened when Starbucks had that issue, I believe it was in Philadelphia, where two African American patrons were waiting for a friend, didn't purchase anything. The manager called the cops, and that became a big issue, and we find that offensive on a very basic level, which is that didn't happen to the White patrons, it happened to the Black patrons, therefore we're all offended. It was offensive on even a greater level to Starbucks' authentic truth, which is they provide what they call the third space, the place you and I can go and have a meeting, and use a bathroom, and have a cup of coffee and chat, and air-conditioning and lights, the Wifi and all of that. Bruce: In response, Starbucks could have very easily said, Howard Schultz could have said, "It's one store. It happened once. It was in Philadelphia. We have," I don't know how many stores they have, "We have 28,000 stores around the world, come on, give us a break," but he didn't do that. Instead, what he said was, "This is unacceptable." He didn't blame the manager. He said, "We have not done our jobs making sure that everybody in our universe understands the way we treat our patrons, and therefore we are going to commit ourselves to providing a respectful environment." They closed all their stores for half a day. They did training to all of their employees. They are committed to continuing training. They've already hired 10,000 veterans. They're committed to hiring another 10,000. They're committed to hiring another 10,000 inner-city, Black, Hispanic, and other minority workers. They are committing to keeping their bathrooms open for people who don't have access to bathrooms. They are doing it on every level. It's not simply, "Look at our advertising," although the advertising reflects exactly what they're talking about, and they're not making jokes about Black coffee, you know, which they could, right, because that's the quick way to get that message out. Bruce: Instead, they're saying, "This is who we are. This is what matters to us, and this is what we're going to do about it." Why? One guy, it was Howard Schultz, who came back from being, he had moved from CEO to Founder, to Chairman of the Board, to whatever, but he came back and said, "No, no, no. It's not going to work this way. Here's how we're going to do it." One guy on a horse with a sword. Mike: Your book's all about this. Your latest book title is, All About Them, which is what we're talking about right now. They made it about their alignment of their customer, and their client, and their demographic, not about just getting out there and defending themselves, that would be all about me, right? That's not even who I am, that's one fluke like you're describing. Mike: When we talk about All About Them, why do you think we fall into the trap of whether you're a speaker, an expert, a big, large institution, organization of making it about ourselves, right? Look at me, look at my product. Why do we fall into that, and how can we be more aware and present to making it about them? What are steps that we can take to make sure we're making it about them every day? Bruce: Well there's three reasons why we do it. The first one is just personal insecurity. "Look at me. Look what I've done, because I need to build myself up. I need to feel good about myself." That's for a different show, and people with different expertise, but the other two reasons that we do it, reason number one is because in the old days, pre Internet, if you didn't blow your own horn, if you didn't tell people who you were and what you did, who was going to tell them? There was no way for anyone to find out about you. Bruce: If I was interested in having Mike Domitrz to come and speak at my event, how could I find out about you, other than calling you and saying, "Hey Mike, would you send me a video tape? Would you send me a brochure?" You needed to go, "Look at me. Look at me. Look at me," but today, before I call you on the phone, I know everything I want to know about you. The key is that I want to know because some people go to your website, go to YouTube, look things up. Go to Google, what we call the belt and suspender people, right, they wear both because they want every detail. Other people don't care that much. They don't bother, but you being out there yelling, "Look at me. Look at me. Look at me. Look at me," is a fool's errand because that information is available. We used to say, "Imagine if we each had a magical device that knew everything." Siri, Cortana, Google, Alexa, Echo know everything, so being out there and yelling, "Look at me," there really is no benefit to it. That's reason number two. Bruce: Reason number three should be the simplest one of all, no one taught you this. Nobody said, "When you're marketing, when you're branding, when you're building your business, stop talking about yourself." You know about it when you go on a date. You could be that guy on the date who says, "Yeah, I did this, then I did this, then I did this, then I did this," but you understand that if you do that, the conversation's not going to go very far, but when we talk about our businesses, nobody said to us, "Look, here's the way you do it." Bruce: Look at the best advertisers. Look at how they promote themselves. What you will see is, they never talk about themselves. Apple does not tell you why their computers are better. They don't talk to you about speeds and seeds. They don't talk to you about technological advances. What are they saying right now? Behind the Mac, and they show a picture of a person with a laptop. Oh, I don't want to print this so I'll open it, and they show the person behind the computer. On the billboard I saw yesterday, they guy's like this. Now you don't know what he's looking at. You don't know what this means. It could mean, "Oh my God, I just declared bankruptcy." It could be, "Oh my God, look at my new granddaughter." You have no idea, but you have been in that position before, and so they're not talking about their equipment. They're talking about you and I. They're talking about the experience of being behind the Mac. Bruce: When they had their campaign thing different, they didn't say, "Think different because we have an M17 megahertz processor." They talked about the people who have thought different in history. Joan of Arc, Leonardo Di Vinci, Thomas Edison, Albert Einstein, and so on and so forth, Mahatma Gandhi, Martin Luther King, and why you can be like them. Why Apple empowers you to do this. We see these messages all around us. We see the best companies, the best marketers, do it. We just have never been told, "That's how you do it." Now you've been told. Mike: Right. Bruce: That's why I wrote the book, by the way. Mike: Well I love that, and so pick up the book and we can all learn that. That becomes really important to talk about. How does someone help people find, like you said, you can do anything to find anything you want about people, so are you referring to the fact that you need to be serving up content, you need to be serving up valuable information? If you're going to put yourself out there, put it out there in a way that you're serving, that you're providing helpful information so that when they are searching, and they run into you, they see somebody who aligns with what they're looking for, is that what you're referencing there, versus look at me? Bruce: Of course. Mike: No, no, let me just ... Hey I've got some info., helpful information here. Bruce: That's right and information is only one way to look at it. It can also be entertainment. It can also be explanation. It can also be editing. I mean, for example, some of the most popular sites on the net are travel sites because when I travel somewhere, I don't know where to go, so I look for people I trust. The reason I think that Anthony Bourdain was so successful was we could relate to him. We felt his pain. We felt his normal-ness. He was one of us. [inaudible 00:21:41] what we should do. He became our editors. We went to Paris, or we went to Peking, we could see what did Anthony Bourdain suggest we do, so editing is a great thing you can provide for people. "Hey, here's what I know a lot about. Let me help you have a better experience." Travel, food, music, electronics ... PART 2 OF 3 ENDS [00:22:04] Mike: Food, music, electronics, software. Whatever it is you know about, providing that level of, let me help you. I use an algorithm in the book, CC 2 CC. The first CC stands for company centric, the number two stands for to, and the second CC stands for consumer centric. How do you take what you know, company centric, and how do you transfer it to your consumer? And more importantly to your potential consumer. And that's what we're talking about. Put the content out there, that there's things I want to read, because either I'm interested in the information or I find it amusing. Or I find it thought provoking, or I find it provocative. Or I find it helpful. Again, I don't know what your interests are, and you don't know what my interests are. Mike: But if your an expert in something, you know what it is you can provide. And you have to demonstrate to people that by interacting with you, with your materials, their lives will be better. Bruce: And so, is the mistake that some people are making today, in thinking when they put out an video, or they put an article, they put something out in the world, is they're thinking, what do I need to say to get attention? Versus, what is the best way I can entertain, serve those who would enjoy this the most. Bruce: Right instead of just saying, look at me, versus how can I be of service or of entertainment? Is that what you're referring to there? That idea that, "Hey, I'm going to do this video, because then I'll be the one everyone's talking about". Versus, "I'm going to do this video because nobody's saying this right now, and we need to have this conversation". Mike: So I love the word serve. Because if you say serve, that includes inform, entertain, excite, edit, whatever because it all fits under the umbrella. Yeah, you don't want to be the little kid at the pool, on the diving board going, "Look at me, look at me, look at me, look at me, look at me". And at that point there's only two things he could do to make it worth my while. He could either do a perfectly executed double back flip. Or he can jump up in the air, and belly flop and make me laugh. There's nothing else that kid's going to do that's going to make up for him interrupting me. Mike: Think about old school marketing, the look at me, as the foot that someone sticks out in the isle of the airplane or the movies that you trip over. It interrupts your day to day. It makes you pay attention, but it's not necessarily a good thing. And the provocative statements tend to do that. Whereas the person who says, "Oh, you're going to Des Moines, well let me tell you some great places to eat". I've never been to Des Moines before, I'm interested, I want to hear that. That will make my life better. "And when you go to this restaurant, you know what, the maître d's name is Christina, tell her I sent you and she'll take really good care of you". Wow, now I get to travel like a local, that's awesome. Very different than the person tripping you and saying, "Hey here's some coupons, when you go there you can save money on stuff". Bruce: Yeah. Mike: One's respecting your time. One's respecting your intelligence. And today's show's obviously all of our shows are all about respect. For you Bruce, who instilled respect in you the most? Through your growing up? Through your development? Through the business years? Bruce: There were I think probably three or four people who did it. The first two were my parents. My parents were real sticklers for this. My dad's belief was, you do the right thing, because it's the right thing to do. I remember when my friend Alan got $5 for a B and $10 for an A. And I came home, and said, "Hey, Alan just got" ... Alan wasn't that smart I don't think he got that much money, but. "Alan just got 25 bucks for his report card Dad, and looking at you owe me 70 bucks". My father looked at me like I had three heads, and he said, "What are you talking about?"I said, "You know, Alan gets $5 for a B and $10 for an A". And he said, "You're supposed to get A's, that's your job, my job is to clothe you, feed you, house you, teach you about the world. Your job is to be the best you can be. Now I'm not saying that you might not get a D occasionally, or a C and that's so terrible, but your job is to do well". There was no reason why. There was no explanation right. It was the right thing to do. And I saw my dad do that in business. And I saw my dad do that in all his social activism. Bruce: My parents did the first anti-segregation sit in's in the South in Miami in 1959. My parents did amazing things. My mother was just as upright, but also added an intellectual component. Where she wouldn't just say it's the right thing to do. She would give me five books that I had to go read. That explained throughout history, why these things mattered. Bruce: And then, when I was in the orchestra. My orchestra leader, and crazy enough, my band leader, because I was a musician in school. Both of the two of them, really instilled this idea, that music is this ideal that you strive for. And the reason you strive for it is because you have to respect everyone who's come before. The composers, the musicians, the audiences. And if you get up, and you don't do a good job, you're not only disrespecting yourself. But you're disrespecting this entire tradition of music. And you're disrespecting the people who are listening to you. They didn't say you had to be perfect. Hey we were Junior High School musicians, we weren't that good. But the point was, you're doing the best you can do, because you respect yourself. And you respect the people that you are producing this music for. And you respect everyone who's come before you and who's laid the path. So we stand on the shoulders of giants. And that's how we become giants ourselves. And I think that is a clear indication or why respect matters. Mike: I love that. And you spoke of your mom giving you books to read. And I know you're a big reader, obviously your book is one that we'll have a link to for everybody, All About Them. You also told me about two other books that you're a big fan of. And that is, Orbiting the Giant, I believe it is Hairball by Gordon Mackenzie. Bruce: Orbiting the Giant Hairball, yup. Mike: Yep. And Designing Your Life by Burnett and Evans. Can you explain what about these two books you love? Bruce: Well let me, you brought up three points. So first of all, my mother and books. I had brunch with my mother yesterday, I left with two books. I need to read The Undoing Project and The Sense of an Ending, so my mother still does that to this day. Mike: That's awesome. Bruce: Designing Your Life is sitting right on my desk. It's not because I thought you [inaudible 00:28:10]. I have notes on every single page. Designing Your Life is a great book. It simply talks about, what is it you want out of life? It was a class at Stanford that has no become the most popular class at the university. And every student is required to take it. And they make you do something that I thought was fascinating. They make you write just a 30 minute, one pager, it's easy to do. A business plan. Here's where I think my business is going. Here's what I think I want to accomplish, on and on and on. A couple of pages later, they ask you to write a life plan. Here's what I want to accomplish in my life. Here's who I want to be. And then they say, okay now put the two of them together. And you find a sense of congruity between the two. Does the business plan help you achieve what you want to do in life? Does the life plan help you decide what you want to do in business. Amazingly enough, I have never thought of that before. And my guess is, the people listening are going, "I never thought of that either". So that's why I like that book. Bruce: Orbiting the Giant Hairball, which is back there on my bookshelf, is a book written by the guy who was the creative director for Hallmark Cards. And he's the one who took Hallmark Cards from just having the plain, sappy greeting cards, to all those little wacky cards. And cards that talk to different groups, and different people and different interested. And the entire book is about moving forward towards being the ultimate manifestation of who you are. And why you matter. While bureaucracy, entropy, all the other forces try to drag you back. Accept even though those are big words, by the title of the book, Orbiting the Giant Hairball, you can tell that he doesn't take it seriously. And so he's talking all the time about Why you matter. Why Earth matters. Why music matters. Why you need to express who you are. And it's just really an inspirational and a wonderful, wonderful book. Mike: I love it. Thank you so much for sharing your brilliance with us, Bruce. I know you and I just recently got to spend a little time together. And being around you, your energy, your spirit, your brilliance is always awesome. So thank you. Bruce: Wow. Thank you. Mike: Absolutely. And for everyone listening, remember you can join us on Facebook at our discussion group. So it's The Respect Podcast Discussion Group and really dive into your favorite parts that were shared today by Bruce. Insights maybe to check those books out. But let us know what you loved. That's on the Facebook discussion group for The Respect Podcast. Mike: Thank you for joining us for this episode of The Respect Podcast. Which was sponsored by The Date Safe Project at datesafeproject.org. And remember you can always find me at mikespeaks.com. PART 3 OF 3 ENDS [00:30:55]
“All in all, the goal of my planning and doing is to find the true meaning in life – peace of mind.” Achieving peace of mind was Bruce Lee’s ultimate goal. Peace of mind is something that we all desire, whether we know it or not. We want to feel peaceful so that we can enjoy life fully. Having peace of mind does not mean that you are removed from your everyday life, but instead you are living in a calm state while fully engaged in life. Shannon shares that she has, at times, achieved peace of mind, but that it is very difficult to live your life constantly in that state. This is because there is always something that is going to come and shake things up in life. For Shannon, peace of mind can come in the form of acceptance, just accepting where she is in life right now, that she is in process, and that it is enough. Especially when things are difficult and challenging, being able to step back, observe, and reflect, helps Shannon accept where she is in the moment. This reflection and acceptance helps bring peace of mind in a challenging situation. The reflection and acceptance during challenging times becomes easier with practice. Life will not always be good, there will be struggles, but if we can approach these times with pliability and acceptance, we can move through our struggles more peacefully. Knowing that change is constant can be comforting because then we know that whatever difficulty we are facing, it will pass. For Sharon, she finds peace of mind through shifts in consciousness. From moments of beauty and laughter to practicing “zooming out” her perspective in order to take a step back from a situation. Sometimes Sharon finds herself too close to a situation and has to practice a mental exercise of visualizing zooming out, such as on Google maps. This zooming out practice helps her step back and get perspective on situations and decreases her anxiety surrounding the situation. The “zoom out” helps Sharon create distance and space from a situation and helps her process what is happening. Sometimes when our minds get caught in an anxiety loop with our thoughts racing around in a circle. Performing an action can help break that loop and can give peace of mind. Sharon uses laughter as a way to break her anxiety loop and when she feels stuck in sadness or anger, she seeks out either a funny movie or a comedy show to make her laugh and bring her peace of mind. Nature is another consciousness shifter for Sharon, so she will seek out natural places to help calm her mind. If you do not have the time to seek out a funny show or to go out into nature, your action to break your anxiety loop can be as simple as getting up and going outside. Taking a walk or just feeling the wind can help quiet your mind. Bruce Lee accomplished a great deal in his life, and it can be hard comparing our lives to his, but he accomplished so much because he pursued his passions with his ultimate goal of achieving peace of mind. The bigger picture of Bruce’s life was to move toward a more heart-centered place, which he did by pursuing what he loved and wanted to express. That love is what drove the Bruce Lee machine. Bruce was kickass at kung-fu and wanted to express his passion for martial arts to the world. What are you kickass at? What is your kung-fu? It can be difficult to answer this question for yourself, so you should ask five people who are close to you, “What are some of my greatest contributions?” People will tell you what you’re good at and can help you find your kung-fu. This is about finding what you love. What will help bring you peace of mind is integrating your internal with your external. “Man’s mind and his behavior are one. His inner thought and outer expression cannot contradict each other.” We know that in life our mind and our behavior contradict each other all of the time. What Bruce is saying that it is the aim to investigate the inner realm, to know yourself, and then to begin to match how you move through the world with how you are inside. “Love is never lost. If not reciprocated, love will flow back to oneself and soften and purify the heart.” Many people fear putting themselves out in the world because they worry that people will not love them, or that they are not good enough. If putting your love out in the world is not well received, you can draw that love back into yourself. Peace of mind is the state where you are trusting yourself, knowing yourself, and expressing your honest self. “If you’re busy with your mental computer, your energy goes into your thinking, and you can’t hear or see anymore.” #TakeAction Practice staying present. Be in the experience of where you are in this moment and engage with where you are right now. Synchronize your inner world with your outer expression. Be the same “you” wherever you go. Stop the mental chatter and remember that you are not your mind, accept where you are right now. #AAHA Karyn Kusama is an American independent film director know for the 2000 film Girlfight which she wrote, directed, and produced. It took two years to finance the film due to her insistence that the main character be Latina rather than allowing the film to become a vehicle for a well-known white actress. The film was released in 2000 and won the Director’s Prize and the Grand Jury Prize at the Sundance Film Festival as well as the Prix de la Jeunesse at the Cannes Film Festival. Kusama went on to direct Aeon Flux staring Charlize Theron in 2005. She also directed Jennifer’s Body in 2009 and The Invitation in 2015. Starting in 2015, Kusama began working regularly in TV as a director on shows Halt and Catch Fire, Casual, and Billons. In 2017, Kusama directed a segment of an all female directed anthology horror film called XX. Karyn Kusama, thank you for being out in the world writing your own story, we think you’re awesome! #BruceLeeMoment A #BruceLeeMoment from listener Heath: “One of my greatest intuition moments just came this week. For several months now, I had been considering leaving my current job because of how toxic the environment had become. Although I was the leader of the organization, and had been through some terribly troubling situations over the past couple years with the team, the bonding we "felt" over persevering in those situations Was very short lived. The culture had always been very self centered and defensive of the status quo. Growth and change, even if better for our customers was seen as a negative, as a threat, and was defended against unfairly. Even as the leader of this organization, I felt completely helpless to change the culture of this team. I knew it was time to move on, but I was afraid of leaving without having something to go to. Wife, kids, home mortgage...a lot of responsibilities to take care of. Everyone can understand that fear. But it was killing me, and my intuition for MONTHS had been screaming for me to move on. So after telling myself I was going to do it tomorrow (for nearly one year of "tomorrows"), I finally did so this week. Not knowing what I was going to do or where that was going to be, I felt internally that nothing would be revealed until I took that ONE step. And it felt great when I did. Not in a vengeful or vindictive way, though. I felt like I had continuity with my mind and what my spirit was telling me. Harmony. And that harmony was freeing. Uplifting even. And I now had energy to move forward toward what was next, whatever...whenever that might be, without fear. Without anxiety. With hope that my intuition would continue to lead me and end up in my next "moment".” Read our full show notes at Brucelee.com/podcast Share your #AAHAs, #BruceLeeMoments, and #TakeAction progress with us at hello@brucelee.com.
This week is round two with my friend Bruce Pitcher. Bruce was a participant in ABC’s Extreme Weight Loss about five years ago and he lost over 200 pounds in one year. Bruce shared his weight loss story with me in episode 6. Today he’s highlighting the differences that separate him from the participants that haven’t been able to keep the weight off. We talk goal setting, hitting rock bottom, and why your excuses are completely worthless. Enjoy the show! Brute Hotline: (801) 449-0503 Want a chance to get featured in a future episode? Call in and leave us a voicemail with some questions regarding training, nutrition, mindset, etc. Topics of discussion: [:45] Why 90% of extreme weight loss participants gain the weight back. [6:03] The importance of keeping promises to yourself. [8:29] The key difference between motivation and drive. [10:47] Overcoming challenging moments after Extreme Weight Loss. [17:17] The effect of trauma on obesity and how it changed Bruce. [23:25] Goal setting, integrity and all about The Champ Within. [33:25] Building integrity with yourself and handling breakdowns. [38:46] What Bruce has learned as a coach — after hitting rock bottom. [43:13] Larger Than Life — The Bruce Pitcher Story. [44:31] Bruce’s tips for taking the first step forward. [46:47] Connecting with Bruce Pitcher. Links: Brute Strength Podcast Episode 6 - Bruce Pitcher on Shedding Pounds and Demons @brucepitcher on Instagram BrucePitcherEWL on Facebook bpbestself@gmail.com Reviews: If you LOVE this podcast please click HERE to leave me a review. It energizes me to keep doing these as well as pushes us higher in the rankings. Thank you all for the support. Follow us on Instagram @brute.strength.
Want to have double or triple returns in your investments? Real estate investor and entrepreneur Bruce Petersen joins us today to share how he started from doing small to syndicating large multi-family deals in and around Central Texas. Tune in and learn how you too can get high investment returns and build a successful business in another episode of Grab Life Big! In this episode, you will learn: Bruce’s brief bio. What Bruce did driving around places in over a month. The number of units that Bruce owns. What Bruce thinks of the real estate market today. Bruce’s current vertical and horizontal income. What is Bruce’s left to invest. Bruce’s life happiness index and giving back ratio. What brings Bruce joy. How Bruce’s diet looks like. Bruce’s top bucket list items. Bruce’s greatest hits. Plus so much more! Bruce Petersen is a real estate investor and entrepreneur. He is a syndicator of large multi-family deals in the central Texas market. Bruce self-manages through his own property management company, Bluebonnet Commercial Management. He has been investing in real estate since roughly 2000 and began syndicating multi-family in 2012. Bruce has started a multi-family investing podcast with another GoBro, Devin Elder that they should have up on itunes and the like within the next couple weeks. Bruce has won the National Apartment Association Independent Owner of the Year for 2017 and coaches others on how to successfully invest in multi-family.
When Bruce talked about confrontation he was talking about it on two levels, physical confrontation and then confrontations between people in everyday life. As you become ore rooted and secure in yourself, the natural tendency is to feel that you can more easily avoid confrontation, that you don’t need to prove yourself. What Bruce has learned from being challenged is: What is your reaction to being challenged? How does it affect you? If you’re secure then you treat it lightly. Part of being able to handle confrontation is self-work. “Wisdom does not consist in trying to wrest the good from the evil, but in learning to ride them as a cork adapts itself to the crests and troughs of the waves.” “The great mistake is to anticipate the outcome of an engagement, you ought not to be thinking whether it ends in victory or defeat.” A lot of times confrontation has nothing to do with you and has to do with the other person being wrapped up in something that triggers them. “A struggle of any nature can never be settled satisfactorily until the absolute fact is touched.” “See that there is no one to fight, only an illusion to see through.” “Intelligence, intelligence, is sometimes defined as the capacity of the individual to adjust himself successfully to his environment or to adjust the environment to his needs.” If there is a confrontation presented to you, you want to wait a beat before reacting. “Who is there that can make muddy water clear? But if allowed to remain still, it will become clear of itself. Who is there that can secure a state of absolute repose, but keep calm and let time go on and the state of repose will gradually arrest.” It’s not about what happens, it’s about your reaction to what happens. It’s not a sign of weakness to stay calm and not respond to someone who is be aggressive towards you, it’s a sign of strength and patience. “It’s not a shame to be knocked down by other people, the important thing is to ask when being knocked down, why am I being knocked down? If a person can reflect in this way, there is hope for the person.” Most of the time when Bruce was talking about confrontation, he was talking about physical confrontation. When someone is actually attacking you, you can discover your emotional response to confrontation, it’s an amplified reaction of how you feel in other non-physical situations of confrontation. “If you want to see an opponent clearly, you must throw away prejudices, likes, and dislikes, and so forth. Then, your mind will cease all conflict and come to rest, in this silence, you will see totally and freshly.” Take Action: Start with noticing your response to confrontation and conflict. What is going on within you? What can you learn about yourself? #AAHA Tamlyn Tomita is a Japanese born American actress. She made her acting debut in The Karate Kid Part II and was also in The Joy Luck Club, Four Rooms, and Day After Tomorrow. Recently, Tamlyn was in the news for standing up against the white washing that’s been happening in Hollywood. Tamlyn was sent a script that she found extremely offensive, and she spoke out publicly about how terrible the script was and how it used offensive Asian stereotypes for the characters. We think it’s awesome that she stood up for herself and her heritage, much in the way Bruce Lee did, especially because it’s difficult to get roles as a minority in Hollywood. We think you’re awesome Tamlyn! #BruceLeeMoment From listener Karen M.: “I have been struggling with Add/ADHD and dyslexia may entire life 55 years. I have always been on edge feeling like I have not been good enough because of my disabilities. Listening to your podcast about Bruce Lee has given me a chance to look at things in a different way. Letting me know that it's ok if i have to do things a different way.” Share your #AAHAs, #BruceLeeMoments, and #TakeAction progress with us at hello@brucelee.com Find the full version of our show notes at BruceLee.com/podcast
Sales, Business, Branding, Influence, Leadership Summary Exactly how important is it that we watch our … personal pronouns? We'll look at that in our Thought of the Day. And later in our interview segment, we learn from branding expert Bruce Turkel why our “brand” is not about us. It's actually all about THEM. That also happens to be the name of his terrific new book. That and more on today's show. Bob's Thought of the Day You'll discover: Why we shouldn't focus on ourselves or even our product when writing a sales letter … but what we should focus on instead. A compelling story from Bob and John David Mann's book The Go-Giver Leader that illustrates how we get sidetracked into thinking it's about us. Why focusing on ourselves in the sales process makes us less effective as influencers. Interview with Bruce Turkel You'll discover: Why the focus should not be what the brand is about, but rather who it is about. How branding both reinforces what you do, but also “pre-inforces” what you do. Why a good brand makes you feel good, but a great brand makes you feel good about yourself. What Bruce means by “Prius” politics, and the steps you should take to make things right when you make a mistake. Great advice from Oscar Wilde: “Be yourself … everyone else is already taken.” Click to Tweet Discover why your brand is not about you … it's all about THEM. @BruceTurkel #branding A good brand makes people feel good. A great brand makes people feel good about themselves! @BruceTurkel #branding You don't get in trouble for the crime, you get in trouble with the cover-up. @BruceTurkel #branding Interview Links TurkelTalks.com All About THEM: Grow Your Business by Focusing on Others by Bruce Turkel Building Brand Value: Seven Simple Steps to Profitable Communications by Bruce Turkel Brain Darts by Bruce Turkel Resources GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com How to Post a Review
"Travel can transform communities and lives around the world... Imagine if we got to a place where people can go on holidays as their way of giving back." - Bruce Poon Tip I’m excited to bring on the show a figurehead in the world of travel whose passion — which is not unlike mine, or many of the prevailing motifs of this show has actually influenced the global perspective of what’s possible through the act of travel. Bruce Poon Tip is the CEO of G Adventures, the world's largest independent tour operator — doing over 1,000 small group experiences for over 100,000 travelers a year across all seven continents. They’ve been named by National Geographic Adventures as the best ‘Do It All Outfitter’ on Earth, and are among the Top 100 Employers and 50 Best Managed Companies. They’re also champions of sustainable and responsible tourism which I’m sure we’ll get into. More importantly, perhaps — is what they believe about the importance of travel. On their website, it says — “If you share a lust of life and have an insatiable curiosity about truly experiencing the world we live in, then join us and embark on a quest for the extraordinary.” What we cover: How an independent trans-Asia trip inspired the idea for a travel business that eventually became GAdventures. How Bruce realized the opportunity for a new form of travel, over “tourism”, back in 1990. What Bruce thinks will be the future of travel, and his dream for the travel industry to aid global poverty Bruce’s perspective on purpose-driven travel. What Bruce’s book on business, Looptail is about. Why GAdventures waited 22 years to launch tours in Australia. Explore further: GAdventures Bruce Poon Tip on Twitter Credits Music credit: Intrepid Journey, by Aaron Static Become a Friend of the Show: Please subscribe and review! It just takes a second and you can help the show increase its rankings on iTunes just by this simple and quick gesture. We’d be grateful for a review. Leave one here. If you do, click here to let me know so I can personally thank you! Your Feedback If you have an idea for a podcast you would like to see or a question about an upcoming episode, email me! I’d love to hear from you. Thank you so much for your support! The post 132: “You’re Born a Traveler But Society Makes You a Tourist” with Bruce Poon Tip appeared first on The Daily Travel Podcast.
Olga Kotelko (see video below) is not your average ninety-five-year-old. She not only looks and acts like a much younger woman, she holds over twenty-three world records in track and field, seventeen in her current ninety to ninety-five category. Convinced that this remarkable woman could help unlock many of the mysteries of aging, my guest on today's podcast, Bruce Grierson, set out to uncover what it is that’s driving Olga. He considers every piece of the puzzle, from her diet and sleep habits to how she scores on various personality traits, to what she does in her spare time to her family history. In the book "", Bruce details how Olga participates in tests administered by some of the world’s leading scientists and offers her DNA to groundbreaking research trials. What you'll get to hear today is not only a tremendously uplifting personal story but a look at which parts of our health and longevity are determined by the DNA we inherit at birth, and which parts we can shape ourselves. You'll discover how your genes, opportunities, and choices forge the course of your life, especially during your golden years. During our discussion, you'll discover: -The fascinating story of Olga and how she has defied aging... -How to discover if you have the the Superstar gene, the Worrier gene or Warrior gene, and how this affects your longevity... -One big myth about stress, adversity and aging... -What Bruce thinks about the new class of telomere activating drugs... -Why plaques in your brain may not be as big an issue as you may think... -The single cognitive-boosting activity that is far more important than Sudoku, crossword puzzles and brain games... -When it is too late for exercise to make a difference... -The surprising truth about exercise intensity... -Why sleeping steadily 8-9 hours through the night may not actually be necessary for longevity... -A trick that Olga does with an old wine bottle that keeps her joints young and supple... -The single most important personality trait for achieving long age... -How you can change your living and working environment to maximize longevity... What do you think? If you have questions, comments or feedback for author Bruce Grierson or any of the anti-aging tips you learn in the episode, leave your thoughts at ... ...and be sure to grab your copy of .
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