Podcasts about drug free america

Amy Ronshausen is the Executive Director of both Drug Free America Foundation, Inc. and Save Our Society From Drugs (S.O.S.), national nonprofit organizations that work to defeat drug legalization attempts, promote sound drug policies, and prevent drug use, abuse and addiction. Mrs. Ronshausen has dedicated most of her adult life to the work of reducing illegal drug use and drug prevention. In her twelve years with Drug Free America Foundation and S.O.S, she has assisted in coordinating successful grassroots advocacy campaigns to defeat marijuana legalization efforts, organized statewide prevention summits, analyzed and tracked state and federal drug policy legislation, and trained prevention professionals at local, national and international conferences. Prior to coming to DFAF, Mrs. Ronshausen spent three years as a program specialist with the Pinellas County Adult Drug Court, working under four judges. While in drug court, Mrs. Ronshausen linked defendants with treatment providers and monitored their progress through the criminal justice system. In 2007, Mrs. Ronshausen was awarded Best Team Practices for her work in Adult Drug Court. Mrs. Ronshausen started her work in drug prevention with Operation PAR, where she started off as a call specialist in their access center and then worked as a juvenile certified GAIN assessor. She also worked as a juvenile counselor for PAR's Adolescent Recovery Intervention Services and the Juvenile Enhancement Treatment Services and is trained in Motivational Enhancement and Cognitive Behavioral Therapy. Mrs. Ronshausen volunteers as the Executive Director for the Florida Coalition Alliance, representing over 30 community anti-drug coalitions. She chairs the Marijuana Task Force as part of the Hillsborough County Anti-Drug Alliance, and serves on the Pinellas County Opioid Task Force. Mrs. Ronshausen serves on the board of Informed Families and was recently elected President of the World Federation Against Drugs. Mrs. Ronshausen received her Bachelors of Arts Degree from University of South Florida. https://www.addicted.org/supe   HELP SUPPORT OUR FIGHT AGAINST ADDICTION. DONATE HERE: https://www.patreon.com/theaddictionpodcast   PART OF THE GOOD NEWS PODCAST NETWORK. AUDIO VERSIONS OF ALL OUR EPISODES: https://theaddictionpodcast.com CONTACT US: The Addiction Podcast - Point of No Return theaddictionpodcast@yahoo.com Intro and Outro music by: Decisions by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/ Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100756 Artist: http://incompetech.com/

Sabrina the Teenage Witch: "Pancake Madness" The answer to the riddle is cakes on the griddle! In this parody of Very Special Episodes and Reefer Madness, Sabrina (Melissa Joan Hart) gets hooked on pancakes... and we're pretty sure it got this show a tax credit from the government! We talk about the Office of National Drug Control Policy (ONDCP) and ad campaigns from the Partnership for a Drug Free America, and how the government damaged public health messaging by getting TV shows to produce over-the-top, ineffective anti-drug propaganda. Luckily, Sabrina bucks the problem by making its "anti-drug" story one of the funniest, most surreal episodes of the show that lambasts the very concept. A proud part of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Glitterjaw Queer Podcast Collective⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tip us on Ko-Fi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gimmicks Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠gimmickspodcast@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@gimmickspod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@gimmickspod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Theme song:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠"Disco Tears" by Raven⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Creative Commons Attribution 3.0⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Sources: Women Who Binge | Daniel Forbes with Salon | Howard Kutz and Sharon Waxman with The Washington Post I Sabrina pilot film | Sabrina Wiki

In this inspiring episode of the Pathways to Prevention podcast, host Dave sits down with Amy, the Executive Director of the Drug Free America Foundation. From an unexpected start with a humanities degree to becoming a leading voice in drug prevention, Amy shares her unique journey and the profound lessons learned along the way. This conversation sheds light on the personal experiences that shaped her, the importance of mentorship, and the impactful work being done to combat substance abuse globally.In This Episode, You Will Learn:Amy's Unexpected Path: How a humanities graduate found her calling in the world of drug prevention.The Power of Mentorship: The role of guidance and encouragement in shaping Amy's career and outlook.Behind the Scenes: A closer look at the Drug Free America Foundation's global efforts in prevention.Policy and Prevention: How policy shapes the landscape of drug prevention and the importance of staying adaptable.Personal Insights: Amy's reflections on the challenges and rewards of working in drug prevention.Advice for Aspiring Advocates: Tips and wisdom for those looking to make a difference in the field of substance abuse prevention.Drug Free America Foundation Links:WebsiteFacebookInstagramYouTubeTwitter

Bruce Turkel has helped create some of the world's most compelling brands, including Hasbro, Nike, American Express, Charles Schwab, Citicorp, Discovery Networks, Bacardi, Sol Melia Hotels, Partnership for a Drug-Free America, HBO Latin America, Canyon Ranch, Miami, and many more. He is a hall of fame keynote speaker, 6x author, talented musician, doodle artist extraordinaire, and a dedicated, but fairly slow marathon runner. He's succinct, he's straightforward and one super duper marketing expert. Listen in as Lou chats with Bruce Turkel on the program about the world of marketing and branding today, current trends and the importance about retaining clients. ***CONNECT WITH LOU DIAMOND & THRIVE LOUD***

Humorist and motivational Comedian Kevin Wanzer is from Indianapolis, Indiana, where he began his speaking career in 10th grade. As a teenager, he addressed the United Nations and was appointed to the White House Conference for a Drug Free America. To this day, Kevin is still one of the youngest presidential appointees in American history. Kevin also served on the staff of The David Letterman Show. Kevin uses humor to focus on the importance of leading through kindness and looking out for those who may be left behind or forgotten. Matthew Vire wrote the first draft of I Love You When in 2019 to assure his soon-to-be-adopted son, Christian, that he is always loved, no matter what. Matthew holds a Master degrees in theatre, psychology and has recently earned a Masters in Business Administration. Together, Kevin and Matthew married nearly 9 years ago and have two children with special needs and two perfect terriers. Special needs include a broad spectrum of neurological differences. Raise the child that you have not the child you thought you'd have. It can be challenging when you reach for support from your peers, friends, and family if they have not raised a child with neurological differences. Their experience is different than yours. It's important to adapt and modify strategies to find what works best when disciplining your teen with special needs. As parents of special needs teens be careful not to let the judgement of others affect you emotionally. Until they've walked in your shoes, they don't know your experience. It's possible that your relationship with friends and family may change if they are not patient and understanding of what your challenges are. Patience, empathy, and understanding are the foundation for parenting. Seeking professional support can make a big difference. Network with parents who have a child/teen with the same or similar neurological differences as your teen. Sponsored by Stand Up For Your Greatness Resources https://www.childwelfare.gov/pubpdfs/child-trauma.pdf https://www.specialolympics.org/ https://www.buddyprogram.org/ https://www.kevinwanzer.com/

Amy Ronshausen is the Executive Director of both Drug Free America Foundation and Save Our Society from Drugs. Both of these national nonprofit organizations work to defeat drug legalization attempts, promote sound drug policies, and prevent drug use, abuse and addiction. Amy is passionate about reducing illegal drug use and drug prevention, coordinating grassroots advocacy campaigns, prevention summits, analyze and track state and federal drug policy legislation, and training prevention professionals at local and national conferences.   Links: ·      www.dfaf.org (drug free America foundation)  ·      www.saveoursociety.org (save our society from drugs) ·      https://onechoiceprevention.org/ (One Choice) ·      https://www.listenfirstproject.org/ (Listen First Project) ·      https://learnaboutsam.org/ (Smart Approaches to Marijuana) ·      https://onechancetogrowup.org/ (One Chance to Grow Up) The funder of this project, along with all other products of the Mid-America PTTC is the Substance Abuse and Mental Health Services Administration. Although funded by SAMHSA, the content of this recording does not necessarily reflect the views of SAMHSA. Did you know nearly 700 publications and digital products are available online at https://store.samhsa.gov Learn about the real risks for people who use marijuana, especially youth and young adults, and women who are pregnant or nursing. SAMHSA has online resources available at www.samhsa.gov/marijuana 

Bruce has helped create some of the world's most compelling brands, including Hasbro, Nike, American Express, Charles Schwab, Citicorp, Discovery Networks, Bacardi, Sol Melia Hotels, Partnership for a Drug-Free America, HBO Latin America, Canyon Ranch, Miami, and many more. He is a keynote speaker, author, musician, artist, and runner who tours extensively. Perhaps you've seen Bruce on TV. He is a frequent guest expert on the national news and appears regularly on CNN, CBS, MSNBC, CCTV (Chinese Television) and NPR.   Bruce talks about the inspiration and concepts to some of his books, using books as a sales tool, defining happiness or success, and much more!

We are rejoined by Kole Whitty to talk all about psychedelic integration, coaching, listening to your body, opening portals to other realms, and so much more! Kole's prior appearance on MoM (Episode 37)About KoleKole's journey began when she ended up in a coma from a drug overdose at 17, and was labeled an addict by society. She worked with organizations such as the DARE program and Partnership for a Drug-Free America, speaking all over the world about the dangers of club drugs until... her own health crash in 2008 and desperation to live took over and guided her back to psychedelics for healing.Along with her husband, Tah, she created The Condor Approach, a data-driven, method to train psychedelic integration coaches. Their methods create radical self-responsibility and community healing containers, empowering individuals and practitioners to take control of their own healing journey. Tah and Kole have facilitated hundreds of retreats and workshops and have worked with thousands of clients, helping them achieve long-term wellness and a deeper understanding of themselves. Together they host The Psychedelic Coach Podcast and have been featured in various media outlets and events such as Aubrey Marcus' Fit For Service, The Life Coach Podcast with Brooke Castillo, Psychedelics Revealed by Jeff Hays, and hundreds of podcasts. They are dedicated to spreading the word about the transformative power of integration and are committed to shifting the wellness paradigm globally! Links:Book A Call with Kole www.Learnmore.coachThe Psychedelic coach podcast www.CondorCoach.comInstagram.com/mystikole

Bidenadministrasjonen benåder marihuana-dømte, betyr dette at krigen mot narkotika er over? Repporter: Benjamin Nordtømme Lyd: Ritchard Nixon Foundation, Partnership for a Drug-Free America, og "Just say no" Musikk: Blue.Sessions

This week I am joined by Joey Cobra and we go track by track through NOFX's 1997 classic "So Long And Thanks For All The Shoes"Follow Joey Cobrahttps://joeycobra.bandcamp.comhttps://www.josephgrice.arthttps://www.instagram.com/joey_cobra_music/https://www.facebook.com/JoeyCobra/Check out the Power Chord Hour radio show every Friday night at 10 to midnight est on 107.9 WRFA in Jamestown, NY. Stream the station online at wrfalp.com/streaming/ or listen on the WRFA app.powerchordhour@gmail.comInstagram - www.instagram.com/powerchordhourTwitter - www.twitter.com/powerchordhourFacebook - www.facebook.com/powerchordhourYoutube - www.youtube.com/channel/UC6jTfzjB3-mzmWM-51c8LggSpotify Episode Playlists - https://open.spotify.com/user/kzavhk5ghelpnthfby9o41gnr?si=4WvOdgAmSsKoswf_HTh_Mg 

Today we're headed back to the long-ago days of 1988 with Donnie Darko! Join us as we learn about book banning, electric hand dryers, teen cocaine use, "cellar door", and more! Sources: Banned Books: Leonard Kniffel, "The Dangerous Modern Library List," American Libraries 29, 8 (1998) Eleanor Diaz and James LaRue, "50 Years of Intellectual Freedom," American Libraries 48, 11-12 (2016) BOARD OF EDUCATION, ISLAND TREES UNION FREE SCHOOL DISTRICT NO. 26 et al., Petitioners, v. Steven A. PICO, by his next friend Frances Pico et al. Available at https://www.law.cornell.edu/supremecourt/text/457/853 Banned and Challenged Books, ALA, available at https://www.ala.org/advocacy/bbooks/frequentlychallengedbooks/classics Graham Greene, The Destructors, full text available at https://100mudcats.files.wordpress.com/2012/03/destructors.pdf Teen Cocaine Use: Joseph Moreau, ""I Learned it by Watching YOU!" The Partnership for a Drug-Free America and the Attack on "Responsible Use" Education in the 1980s," Journal of Social History 49:3 (Spring 2016): 710-37. https://www.jstor.org/stable/43920720 Richard A. Miech, Howard Chilcoat, and Valerie Harder, "The increase in the association of education and cocaine use over the 1980s and 1990s: Evidence for a 'historical period' effect," Drug and Alcohol Dependence 79 (2005):311-20. https://doi.org/10.1016/j.drugalcdep.2005.01.022 Robert A. Johnson and Dean R. Gerstein, "Initiation of Use of Alcohol, Cigarettes, Marijuana, Cocaine, and Other Substances in US Birth Cohorts since 1919," American Journal of Public Health 88:1 (1998): 27-33. https://ajph.aphapublications.org/doi/pdfplus/10.2105/AJPH.88.1.27 Jenifer Hamil-Luker, Kenneth C. Land, and Judith Blau, "Diverse trajectories of cocaine use through early adulthood among rebellious and socially conforming youth," Social Science Research 33 (2004): 300-21. Hand Dryers: Handy Andy' hand dryer Photograph, Gift of General Electric Company Limited, https://www.jstor.org/stable/community.26400145 Ernie Smith, "The Weird History of Hand Dryers Will Blow You Away," Atlas Obscura 24 August 2015, https://www.atlasobscura.com/articles/the-weird-history-of-hand-dryers-will-blow-you-away Samanth Subramanian, "Hand dryers v paper towels: the surprisingly dirty fight for the right to dry your hands," The Guardian 25 April 2019, https://www.theguardian.com/society/2019/apr/25/hand-dryers-paper-towels-hygiene-dyson-airblade Background: Jeff Izaha, "What the Hell is 'Donnie Darko' About, Anyway?" Rolling Stone https://www.rollingstone.com/movies/movie-features/donnie-darko-20th-anniversary-richard-kelly-interview-1245435/ Phil Hoad, "How we made Donnie Darko," The Guardian 12 December 2016, https://www.theguardian.com/film/2016/dec/12/how-we-made-donnie-darko-jake-gyllenhaal Megan Summers, "10 Behind-The-Scenes Facts About Jake Gyllenhaal's Cult Classic Donnie Darko," ScreenRant 26 July 2020 https://screenrant.com/donnie-darko-behind-the-scenes/ "Donnie Darko" Wikipedia https://en.wikipedia.org/wiki/Donnie_Darko Rotten Tomatoes https://www.rottentomatoes.com/m/donnie_darko Cellar Door: Leslie Jones, JRR Tolkien: A Biography. Greenwood Biographies, 2003. David Crystal, "Phonoaesthetically Speaking," Available at https://www.davidcrystal.com/Files/BooksAndArticles/-4009.pdf Harriet Powney, "What's the Loveliest Word in the English Language?" The Guardian, available at https://www.theguardian.com/media/mind-your-language/2012/may/25/mind-your-language-loveliest-word  

Today on the Drop In CEO podcast, Bruce Turkel shares the importance of crafting a brand message that differentiates you from others in your industry. Listen in as Deborah and Bruce discuss how to navigate uncertainty when creating your message, finding support systems who ask the right questions, and how researching the emotional connections your audience shares with your products will increase your business growth. Bruce has helped create some of the world’s most compelling brands, including Hasbro, Nike, American Express, Charles Schwab, Citicorp, Discovery Networks, Bacardi, Sol Melia Hotels, Partnership for a Drug-Free America, HBO Latin America, Canyon Ranch, and many more. Learn more about Bruce’s Masterclass: https://togetherwithturkel.com/ Follow his blog: https://bruceturkel.com/blog/   When I began the Drop in CEO Podcast, I knew that the best advice we could ever receive was from people who had been there. Now that we're over 50 episodes in, I thought it was time to pool some of the best advice into a collection that you could use to elevate your leadership and start putting humans first. You can download the full guide here: https://bit.ly/humancentrichero See omnystudio.com/listener for privacy information.

In this episode of the HOPES podcast, we're talking about the brain on drugs. The recent movements to legalize cannabis and psychedelics in the United States and other countries around the world is based in part on promising research into the potential health benefits of the drugs when used in controlled settings. Listen in to hear from a psychedelics user who is gene positive for HD, a researcher from the University of Saskatchewan on cannabinoids for HD, two researchers from the Johns Hopkins Center for Psychedelic and Consciousness Research, and a psychedelic-assisted psychotherapist and research consultant about research on these Schedule 1 drugs and their therapeutic potential. Find Dr. Manoj Doss on Twitter @ManojDoss Find Dr. Kile Ortigo's upcoming book, Beyond the Narrow Life: A Guide to Psychedelic Integration and Existential Exploration at https://books.google.com/books/about/Beyond_the_Narrow_Life_A_Guide_to_Psyche.html?id=L6GfzQEACAAJ Content warning: Psychedelics (psilocybin, LSD, MDMA), cocaine, cannabis. The majority of psychedelics are not legal in the United States. This podcast seeks only to provide information on an experimental field and does not recommend that any person seek out psychedelics as therapy for any condition. This podcast was produced by Cat Fergesen. The graphic is by Cat Fergesen. Music: “Partnership for a Drug-Free America 1990 PSA Collection”, Public Domain Mark 1.0 https://archive.org/details/pdfapsas https://creativecommons.org/publicdomain/mark/1.0/ “Early One Morning (Assassinator Dub)” by Hayvanlar Alemi, CC BY-NC-SA 3.0 https://freemusicarchive.org/music/Hayvanlar_Alemi/Visions_of_a_Psychedelic_Ankara/05_Early_One_Morning_Assassinator_Dub https://creativecommons.org/licenses/by-nc-sa/3.0/ “Disco High” by UltraCat, CC BY 3.0 https://freemusicarchive.org/music/UltraCat/Disco_High/ultracat_-_01_-_disco_high https://creativecommons.org/licenses/by/3.0/ “Against the Grain (Phish Funk Remix)” by Psychadelik Pedestrian, CC BY-NC 3.0 https://freemusicarchive.org/music/Psychadelik_Pedestrian/Best_Bytes_Volume_3/12_-_Psychadelik_Pedestrian_-_Against_The_Grain_Phish_Funk_remix https://creativecommons.org/licenses/by-nc/3.0/ “Dark Matter” by Podington Bear, CC BY-NC 3.0 https://freemusicarchive.org/music/Podington_Bear/Thoughtful/DarkMatter https://creativecommons.org/licenses/by-nc/3.0/ “Genova 2013 Birds chirping” by Gopalkoduri, CC BY 3.0 https://freesound.org/people/gopalkoduri/sounds/195097/ https://creativecommons.org/licenses/by/3.0/ “Your body in the dark” by Menion, CC BY-NC-SA 2.5 IT https://freemusicarchive.org/music/Menion/Out_of_soundOut_of_silence/06_LBN002_06_-_Menion_-_Your_body_in_the_darkmp3 https://creativecommons.org/licenses/by-nc-sa/2.5/it/ “Cannabis Cafe” by David Rovics, CC BY-NC-SA 3.0 US https://freemusicarchive.org/music/David_Rovics/We_Just_Want_The_World/05_-_David_Rovics_-_Cannabis_Cafe https://creativecommons.org/licenses/by-nc-sa/3.0/us/

Topics: Guess What’s In The Mail • Can of Questions • What Makes Someone Beautiful To A Blind Person? • What Makes Something Beautiful To A Blind Person? • Has Your Vision Changed Since You Started on YouTube? • Can Tommy Control The Movement of His Eyes? • Why Tommy Didn’t Like Photos As A Child • Retro TV - Looking Back at Partnership for a Drug-Free America Commercials • Guess The Animal By Its Sound • Recordings of Tommy’s Radio Shows From 1989-1993 • And More!

We have the great pleasure of speaking to an amazing person today! Bruce Turkel, the Guru of Branding, is joining us as our guest! Bruce Turkel is entertaining and educational! He plays the harmonica, and he is a Hall of Fame Speaker from the National Speakers Association. And today, he shares several different points that you can apply in your business to ensure that you connect with your audience on an emotional level before you connect with them intellectually. He tells us about three things that need to happen when you're speaking publicly, he explains how to make your scar your star, and he also tells us about the latest book he is writing. Bruce Turkel's bio Bruce Turkel has helped create some of the world's most compelling brands, including Hasbro, Nike, American Express, Charles Schwab, Citicorp, Discovery Networks, Bacardi, Sol Melia Hotels, Partnership for a Drug-Free America, HBO Latin America, Canyon Ranch, and many more. You might have seen Bruce on TV. Bruce has worked with valuable brands for more than 25 years and is a frequent guest expert on the national news. He appears regularly on CNN International, MSNBC, and NPR. You may have read about Bruce. Bruce has been featured in The New York Times, Fast Company, Communication Arts, AdWeek, and Speaker Magazines. You might have heard Bruce speak. Bruce has spoken at MIT, Harvard, TEDx, and hundreds of corporate and industry conferences. In 2017 the National Speakers Association inducted Bruce into their Speaker Hall of Fame. You may have read one or more of Bruce's five books. Bruce's most recent book, All About Them, was chosen by Forbes Magazine as one of their best business books. Perhaps you heard Bruce playing his harmonica. Bruce fronts the popular Miami R&B band Blackstar. You're about to meet Bruce Turkel, he's sharing some of his simple yet powerful brand-building techniques. Great brands make people feel good about themselves In Bruce Turkel's most recent book, All About Them, he explains that good brands make people feel good, but great brands make people feel good about themselves. Good marketers are talking about their consumers In the days before the internet, you had to tell people everything they needed to know about you. Today, however, people have access to all the information they want, and anyone you're dealing with can find out anything they want to know about you. So, today's best marketers are no longer talking about themselves. They are talking about their consumers. Three options Bruce explains that if you want to become a professional speaker, you have three options. The first is to land a plane on the Hudson River and save 150 people. The second is to be the President of the United States. If you can't do either of those, you will need to put in ten years of hard work. Chosen for who they are People don't choose speakers, meeting professionals, and event managers for what they do. They are chosen for who they are. The point of any talk The point of a talk is to do three things: To be entertaining, to be educational, and to be enlightening. Ultimately, the audience should leave the room transformed and aware of how that happened. Making your customers feel valued Everything you do should be to make your customers, clients, and employers feel valuable. The more valued you make them feel, the more they will want to work with you. The one question event planners need to ask the host If you, as an event organizer, want your job to be easy, just ask your client, “When this event is over, how do you want your attendees to feel? And how should they be thinking?” Making an emotional connection with your audience As a speaker, Bruce advises you to connect emotionally with your audience before making an intellectual connection with them. Bruce gets inside information from people in the audience about their businesses so that he can connect with them emotionally. He does that by taking the time to get to know them, chatting with them, and asking them why they are at the event, what they think of it, and if there is anything about the event that they don't like. This feedback is strategically gathered for the sole purpose of connecting emotionally with the audience. Talk to people about them, not about you Bruce points out that in those conversations, he talks to the people about them, and not about himself. He takes people on emotional highs and lows throughout the conversation so that they feel something because when that happens, they pay attention. Make your scar your star Your liabilities can become your assets. In learning how to turn a negative into a positive, what you consider to be your biggest liability could turn out to be your most endearing quality. Bruce Turkel's next book The title of Bruce's next book is Is That All There Is? The concept of it is that people who have reached a relative level of success and hit a hurdle in their lives need to make a change. In writing the book, Bruce interviewed people who have made a shift in their lives and could tell the story of what happened and why they did what they did, so that the readers can learn what to do when they want to make a change in their lives. Bruce Turkel has a gift for you! Send Bruce a message, and he will send you the audio version of his previous book, Building Brand Value. Just hit the contact button on his website to get your free copy. Links and resources: Bruce's Website Bruce on LinkedIn Bruce on Twitter Bruce on Instagram Bruce on YouTube All About Them by Bruce Turkel

Dr. Mohr strongly supports treatment and sustainable recovery. He is not an advocate for the delegalization of marijuana. In his capacity as epidemiologist for Drug Free America, he researches the effects of marijuana - especially on our youth. Dr. Mohr has recently written a timely article on the effects of the Coronavirus on drug addiction relapse: https://www.dfaf.org/coronavirus-and-stimulus-may-increase-risk-of-relapse-for-many/

In this episode I interview Frank Haines, who describes his experiences being held captive for more than a year in Florida's notorious anti-drug cult, Straight. Started by millionaire shopping mall developer and founder of the Partnership for a Drug Free America, Mel Sembler, in the 1980s, Straight was eventually shut down after numerous successful lawsuits exposed systemic violence, including physical abuse and torture.

'90s Anti-Drug PSAs - https://www.youtube.com/playlist?list=PLYU2kNDQvKFGtdniyjUT9fUNZ45EFhmU4 Amelia WTF is this? - https://img.buzzfeed.com/buzzfeed-static/static/2020-02/18/19/asset/f381d871cb6f/sub-buzz-794-1582053825-6.jpg?downsize=800:*&output-format=auto&output-quality=auto Buddha by Kontekst https://soundcloud.com/kontekstmusic Creative Commons — Attribution 3.0 Unported— CC BY 3.0 http://creativecommons.org/licenses/by/3.0/ Music promoted by Audio Library https://youtu.be/b6jK2t3lcRs

 As Pittsburgh prepares to mark one year since the attack on the Tree of Life synagogue, we invited Maggie Feinstein of the 10.27 Healing Partnership to discuss the new center’s mission and how Squirrel Hill has healed over time.Also in this episode, we talk about fear-based marketing, future modes of journalism with a guest who has a special connection to the podcast, and hear a track from a promising singer from Sewickley.----more----This Episode is sponsored by WordWriteCenturies before cell phones and social media, human connections were made around fires as we shared the stories that shaped our world. Today, stories are still the most powerful way to move hearts and minds and inspire action. At WordWrite, Pittsburgh's largest independent public relations agency, we understand that before you had a brand, before you sold any product or service, you had a story.WordWrite helps clients to uncover their own Capital S Story. The reason someone would want to buy, work, invest or partner with you through our patented story-crafting process. Visit wordwritepr.com to uncover your Capital S Story.The full transcript to this episode is here:Logan: You are listening to The P100 Podcast, the biweekly companion piece to The Pittsburgh 100, bringing you Pittsburgh news, culture, and more. Because sometimes 100 words just isn't enough for a great story.Dan: Hey, everyone. We're back. I'm Dan Stefano, host of The P100 Podcast. I'm here with Paul Furiga.Paul: Dan, how are you, my friend?Dan: And our other co-host, Logan Armstrong.Logan: How's it going, Dan?Dan: All right. Yeah, great to have you guys here, and we're happy for everybody to be listening today because it's a special episode. We're coming up to the one-year commemoration of the attack on the Tree of Life Synagogue in our Squirrel Hill neighborhood here. And there's a lot of interesting things going on this time of year. It's been a year of healing, and that's a highlight of the interview we're going to have this week. We're pretty happy to have that. Paul, what are your thoughts?Paul: I'm really looking forward to hearing from Maggie Feinstein, who's now leading the healing center. As you said, this one-year mark is really important for the community. Not just here in Pittsburgh, but beyond as well.Dan: That's right. That's Maggie Feinstein, the director of the 10.27 Healing Partnership and we're really happy to have her today. Also, we'll be talking with Erin Hogan. She's a fellow WordWriter and we'll be talking about fear-based PSA. It's kind of based on a blog she recently wrote. After that, we'll hear from Chris Schroder, the founder of The 100 Companies.Paul: The 100 Companies, right.Dan: Paul, you've met him. You have a pretty deep professional relationship.Paul: We do. And I think folks will enjoy the interview, three ex-journalists sitting around the table commiserating about journalism's past and talking about the future.Dan: Right? Yeah. That's always a lot of fun. And then we'll follow up with a Pittsburgh polyphony and Logan, you have somebody pretty exciting we're going to be talking to, correct?Logan: Yes, I do. We're going to be talking about a young neo soul artist coming out of the city. So I'm excited to talk about that.Dan: Right, yeah we're going to be really happy to hear from, well, we're not going to hear from her I guess, but we'll hear from her in her recording from one of her singles and we're really happy to hear that, and let's get to it.Dan: Okay, everybody. As we mentioned in the introduction, we are nearing the one year mark of the attack on the Tree of Life Synagogue. With us is Maggie Feinstein. She's the director of the newly named 10.27 Healing Partnership. 10.27 that being a reference to the date of the attack in which 11 worshipers were killed on a Saturday morning going to synagogue. It was an act of hate, but our city has responded with a lot of acts of love, including programs like this. So thank you for taking the time to be with us here Maggie.Maggie: Thanks for having me here.Dan: Absolutely. Can you tell us a little bit about your background and what you do with the healing center?Maggie: Absolutely. Thank you very much. My background is as a mental health clinician. I'm an LPC, a master's level clinician, and for the last 10 years or so, my work has really been around what we call brief interventions, working with medical doctors and working in medical environments and providing support to the doctors as well as to the patients when they come in for visits.Dan: Are you from Pittsburgh?Maggie: I'm from Pittsburgh. I grew up in Squirrel Hill. Yes.Dan: Oh wow.Maggie: I still live there and I'm currently raising my kids there.Dan: Being from there, can you tell us what that morning was like that Saturday?Maggie: Absolutely. I think that being from there – it is a very familiar place and it is actually somewhere where I've walked all those streets for many, many years. But that morning I was out for a run with a friend and usually we run through the park, but that morning because it was raining, we had run up and we weren't really paying attention. We ended up on Wilkins and we were running up Wilkins and remarked, Oh my gosh, we keep seeing people we know because that's sort of Squirrel Hill for you, people travel the same routes. And so people kept waving out the windows. So it was a morning unfortunately that I found myself outside of there, but was just about 20 minutes earlier and I was reminded of community really, which is what growing up in Squirrel Hill feels like, that it was hard to run down the street without having to stop and talk to lots of people. Which is a wonderful thing, though on that morning it did feel a little bit scary.Dan: That was an incredible day for all the wrong reasons. Can you tell us a little bit about the healing center then? When we talked previously, you'd mentioned being part of that community and now it's going to be a pretty integral piece I think.Maggie: So being from the neighborhood, it was this opportunity to try and serve the community that's been so great to me. And so after the shooting happened on October 27 there was a lot of amazing community activity going on, which I wasn't part of, but I'm really inspired by the community partners that stepped up to the plate. In Pittsburgh we have had such wonderful cooperation between the congregations, the nonprofits like the Jewish Community Center, Jewish Family and Community Services and the Jewish Federation. And so between the synagogues, those three major institutions as well as the Center for Victims, which is always ready and able to respond to community mental health needs, there was just this really amazing partnership that happened and then being able to eventually incorporate the voices of the victims and the survivors.Maggie: They all together created the 10.27 Healing Partnership. So I'm the director of it, but the truth was that it was the efforts that happened week in, week out afterwards of people really caring and people wanting to have their voices heard when it comes to what community recovery looks like since it was a community trauma.Dan: Right. And there is a level of a federal involvement with this?Maggie: Yes. And so immediately in the aftermath the federal government came, FBI, as well as the Office of Victims of Crime have offered a ton of support. They have people who were able to come in, help our community, help that group of people who were gathering to decide what to do next, help guide them through the process of creating what is generically known as a resiliency center. And those federal groups really were able to give perspective on how do we move forward, how do we gather, how do we anticipate what the community needs might look like, and then respond to those needs.Dan: Right.Logan: And so the, the healing centers recently opened, it opened on October 1st, correct?Maggie: It opened on October 2nd, yes.Logan: October 2nd, okay. And so it's been opened recently. Have you had a chance to gauge how they're responding to it now that it's open?Maggie: I think that opening our doors was a really awesome opportunity because what we say when people are feeling this sense of loss is that there's no wrong door and that the more doors that are open to people, the better. But I also think that before we opened our doors on October 2nd, a lot of people were accessing services through the Center for Victims or through JFCS. And so what we have seen in the last two weeks is that a lot of people are saying this is a relief to know this is here. It's good to know there's a door.Maggie: It doesn't mean that people were sitting and waiting to go just there because there are other places. But what a lot of people say is that I do have a therapist or I've been part of a support group and then there's just some days that feel really hard. And so knowing that I could come in here on those days that just feel hard to be with people, to gather, to maybe get some emotional support or maybe to practice some self-guided relaxation. People are saying, Oh that's really nice to know that's there.Logan: And going off that, I read that you guys actually have someone that will come to greet you when you get there and as you said, some days you're just feeling vulnerable or sad. How do you feel the importance of that is, just kind of having someone there to greet you and bring you in when you're going to the healing center?Maggie: I think it's so important. I think, I mean one functionally for the JCC, for people who are not members of the JCC, because that's where we are housed, we're using space within the JCC. For people who aren't members, it's helpful because they don't know their way around. But more importantly as humans it's nice to connect to people. And one of the things we know is that with trauma we kind of disconnect, we pull away. And so I think the earlier that people can connect and feel like somebody cares and feel like they're not alone, the better it is. And so the greeter role is a really important one where someone can come to the door and walk you up, make sure you have what you need and make sure you're comfortable.Dan: What do you see as a therapist, say the difference between an individual trauma and then traumas that might affect an entire community? I mean, there might be a guy who just works down the street who really, maybe he's not a Jewish person, but this tragedy, I mean, could greatly affect them.Maggie: Absolutely. And I think that's a really important point. And I think it's a good question because I've thought a lot about what is different than when something terrible happens to me and something terrible happens to the bigger community. And I think that there is a challenge because there are so many levels of grieving that can happen when there's a tragedy within the community and all of those different levels of grieving mean that people are hitting it at different moments and people are feeling different things. And so there's sort of these waves, but people aren't necessarily on the same wave as other people. And so that's one of the reasons that the federal government has thought through this, thought of having these resiliency centers and in Pittsburgh our resiliency center is the 10.27 Healing Partnership.Maggie: But to have these resiliency centers was thought out by Congress a long time ago after 9/11 when they realized that as communities continue to experience the losses that happened during a communal trauma, that it's very, the needs change and the needs need to be attended to. We have to keep ourselves aware of them. And one of the things that I would say is that the needs will evolve over time, that just like grief and like other experiences, that because it's a communal trauma, we want to evolve with the community's needs. We don't stay stuck. So the space that we created is meant to be as flexible as possible, but equally the services will be driven primarily by the people who come in and desire them. And the hope with that is that we can respond to what people are looking for rather than what I, with my mental health degree, believe people might be looking for because that's a lot less important than what it is that people are seeking.Dan: Maybe stepping outside of your professional role and just thinking of yourself as a Squirrel Hill resident. After this last year here, what do you see from the community and how do you see that either it has changed, good, bad, where people, where their heads might be and just where people are, how it feels there right now.Maggie: I think that this a high holiday season, Yom Kippur that just passed felt very different for most people. And I think that like most other grieving emotions, there's good and bad, they're complicated, they don't feel just one way. And the good part, I heard a lot of people say how relieving it was to go to synagogue this year and be around old friends, people that we haven't seen for a while and to feel that sense of connectedness. Like I was saying, that's one of the more important things. But for a number of the congregations there was also a sense of being displaced or the absence of the people who had been such wonderful community leaders in their congregations. And so I think that there is a lot of complicated emotions.Maggie: There's a lot of new relationships. There's also deepening of old relationships that are beautiful and wonderful to see and that people have connected not just within the Squirrel Hill community but within Greater Pittsburgh, like you were saying, there's a lot of people who've been affected from outside of Squirrel Hill of course, and a lot of them have come in to reconnect with old friends, to reconnect with community.Maggie: And so those are the moments that feel, we call that the mental health side, we call that the post traumatic growth. Those are opportunities where when something has been broken, there can be a new growth that comes out of it. But that at the same time there's just a big sense of loss. Like I was saying earlier with my morning that day when I came through Wilkins and it's just a small street, anybody from another city wouldn't consider it a major thoroughfare. But it is really hard to have the feeling of the change of the neighborhood with that building currently not being able to be occupied.Dan: What can you tell us with October 27th coming up here, what types of activities or events are going to be going on either at the center or just within the community?Maggie: There has been an effort by that same group of people that I'd mentioned earlier who helped to create the 10.27 Healing Partnership to create community events that happened on 10.27 this year, 10 27 2019. And that was something we learned from other communities was that it had to be owned by the community. And that there has to be something for people to do because there's often a lot of times where we have energy we want to give. So together that group's come up with the motto for the day is remember, repair, together. And those are lessons we've learned from other places. So there'll be community service, there's community service throughout the city. There's ways that people can sign up for slots, but there's also an encouragement that communities can gather on their own and create their own community service. It doesn't just have to be through organized community service.Maggie: And then also there'll be Torah study, which is really important in the Jewish tradition in terms of honoring people after death. And so the Torah study will be happening and there is a communal gathering at Soldiers and Sailors in the evening and throughout the day there'll be activities going on at the 10.27 Healing Partnership at the JCC, we'll be having for people who just don't really know what else they want to do that day. They're welcome to come and gather in community, sit together. The Highmark Caring Place will be there doing activities that are really geared towards being present with ourselves, being able to honor lives that were lost and also being able to support each other in this hard time.Dan: Right. And I'm not sure if we mentioned it earlier, but the Healing Partnership that's located, is that on Murray Avenue at the JCC?Maggie: Yeah, so the JCC sits at Forbes and Murray and Darlington.Dan: Okay, right.Maggie: It takes over that whole block. But yeah, so in Squirrel Hill, Forbes and Murray, and there will not be regularly scheduled activities that Sunday at the JCC. And the only real purpose for coming there will be people who want to gather in community. There won't be exercising or basketball or any of those other things that day.Dan: Right. Where can we find you online?Maggie: So the address is www.1027healingpartnership.org. And on the website we really tried to promote a lot of ways that people can do their own learning, exploration. Even some things that we can do on our own with apps and podcasts and things that people can do at home.Dan: Well Maggie, thank you so much for coming here and thank you so much for what you do in the community. We really appreciate you being here today.Maggie: Thank you so much for having me and thank you for highlighting the important things going on in Pittsburgh.Dan: Absolutely.Dan: All right, we're here with Erin Hogan, she's an account supervisor here at Word Write. And we wanted to talk with Erin here about one of her blogs that she just wrote for our storytellers blog. The title is fear based marketing campaigns are not always the right approach. A really interesting topic. It kind of sparked out of a conversation that we were having in the office and Erin, thanks for being with us and can you tell us a little bit about the blog?Erin: Yeah, thanks for having me. So really, this stemmed from a conversation I actually had with my husband. He sent me this video and asked for my opinion on it. I was, just had to be honest that I really didn't like it.Dan: Okay...Erin: I think it's from a-Dan: You didn't like the video. What's the video?Erin: So the Sandy Hook Promise PSA. It's basically this really dark play on a back to school supplies commercial. So it starts out with kids showing their folders and their backpacks and their skateboard and just general things that people and parents purchase their kids to go to school for the new year. And then it just starts to take a turn. You kind of see some shuffling happening in the background, and you start to notice that there's something happening at this school.Dan: There's an active shooter.Erin: There's an active shooter. And that's really what the video is supposed to get across, supposed to. The goal of this campaign is to show people, it's to encourage knowing the signs of gun violence before they happen. But the thing that really got me going with this video is that you're encouraging to know the signs about gun violence before they happen, when depicting an act of gun violence. That just seems to me counterintuitive to what they're trying to convey. Just in general, the whole concept of my blog, getting back to the point of this segment is fear based approach versus a positive tone of an ad. How do you, what's the best way to tell a story? I mean we're at WordWrite all about storytelling, finding the best way to tell a business story. But even in a general cause related marketing effort, what's the best way to tell a story?Dan: In advocacy, right.Erin: Right. And based on the evidence that I've found in the research, it really doesn't work. So sure everybody remembers the anti-drug PSAs in the ‘80s and ‘90s and 2000 that were funded by the Partnership for a Drug Free America. There was the your brain on drugs. That one was a big, everybody remembers that one. It was the guy in the kitchen saying this is your brain and he shows an egg. And then he hits it into a cast iron pan and says, this is your brain on drugs. And it's supposed to say your brain's fried on drugs. And basically over the years they had a bunch of variations, that it was basically saying if you do drugs, your parents won't approve. Well when was the last time a 14, 15 year old kid listened to what their parents do.Erin: They didn't work and in fact it caused the adverse effect. It encouraged kids to think that drugs were cool. There was something, it was the anti, going against my parents. Whereas they took a shift, a more encouraging shift in the mid 2000s, many of the younger generations will remember this, the above the influence campaigns. Which basically, instead of showing imagery of kids defying their parents and the consequences of their actions, it took a more positive tone, basically showing the positive ramifications of making an informed decision on their own and having the independence and the courage to say no without any oversight from their parents. Those actually performed far better.Erin: So it begs the question to me for a PSA like the Sandy Hook Promise PSA. Would it have had a more resounding impact or a better impact on the viewers if it showed the positives of stopping gun violence versus the negatives of what happens after gun violence occurs?Dan: One thing I think that's important that we'd be remiss if we didn't add here is that the ad itself within, I think a couple of days of it, I think had actually earned millions of dollars or a great sum for Sandy Hook Promise. So for that group, so-Erin: Donated ad spend.Dan: Donated ad, yeah there we go.Erin: Or ad, media placements.Dan: This is why we have Erin on because she can say the right words.Erin: I'm here all night.Dan: Exactly, this is going to be one of two hours now with Erin. No, but it did have an impact. It did, it did, it was successful. And I think something important right now that we have to think of is, do we have to be provocative today? Is that how you get people's attention or is there a way to balance that? Logan, you want to jump in?Logan: Yeah, sure. I think also this is just a microcosm of society at large where we've become less of, even in the media where 20 years ago it counted on who was reporting the right news at the right time and now it's become who's reporting it first, whether or not they have to issue corrections later or not. And so I think in that same kind of click-baity kind of way that that society on, especially on the internet has become, I think that this PSA may have fallen victim to that. And as you said, whether or not that was the right move is kind of debatable, but I think this is a small part of a society's directional move at large.Erin: Yeah, I mean certainly you have to cut through the clutter. No one would dismiss that. Especially any talented marketer. I'm also not insinuating or advocating for doing nothing. Doing nothing is never an answer either-Dan: Right.Erin: They certainly have an admirable cause that they're going after here. And obviously the genesis of the Sandy Hook Promise Organization, it comes out of, it was birthed from a really horrible, horrible tragedy in United States history. But in terms of the approach and just looking at it from a technical messaging standpoint that we as marketers do, I'm just not sure it fully executed what it’s intention initially was.Dan: All right. Well Erin, you definitely gave us a lot to think about here. We thank you for coming on and I think for sure we'll be seeing, as long as we have television, as long as we have advertising, we're going to see similar ads like this, so we'll be sure to keep our eyes on it and follow those trends. So thanks a lot.Erin: Yeah, thanks for having me. Bye guys.Logan: Centuries before cell phones and social media, human connections were made around fires as we shared, the stories have shaped our world. Today, stories are still the most powerful way to move hearts and minds and inspire action. At WordWrite, Pittsburgh's largest independent public relations agency, we understand that before you had a brand, before you sold any product or service, you had a story. WordWrite helps clients to uncover their own capital S story. The reason someone would want to buy, work, invest or partner with you through our patented story crafting process. Visit wordwritepr.com to uncover your capital S story.Paul: We mark an anniversary with this episode of the P100 podcast, the audio companion to the Pittsburgh 100, and that is the second anniversary of the Pittsburgh 100 e-zine. Our podcast is a little bit younger here but we're pleased to have with us in the studio for this segment, Chris Schroder, who is the founder of The 100 Companies. Say hello there Chris.Chris: Good morning Pittsburgh.Paul: The Pittsburgh 100 and this podcast are one of more than 20 affiliated publications in The 100 Companies network. Chris is in town for a few days, visiting, working with us on a few things. So we thought it'd be a great opportunity to give the listeners a little bit of background on why we do the 100, why we do this podcast. And since Dan and I are both former journalists and so is Chris, to have one of those, “didn't journalism used to be great and now where the hell is it going”, sort of a conversation.Dan: Was it ever great?Paul: Dan, your experience might be different than mine.Dan: I wasn't in the Woodward Bernstein era, so I don't know.Paul: I had a tee shirt when I got into journalism, which was during that era. The tee-shirt said "If your mother loves you, if your mother says she loves you, check it out".Chris: Trust, but verify.Paul: That's right. That's right. So Chris, tell us a little bit about your background.Chris: My blood is full of ink. I was a high school newspaper editor, college newspaper editor, came up in the Watergate era, graduated from high school when Nixon was resigning and then worked for six daily newspapers, and then started my own neighborhood newspapers in Atlanta. And we built that up to about a hundred thousand circulation, had about three different titles. About 10 years ago I started working with some journalists in the Atlanta area who worked for the daily newspaper and they were unfortunately being downsized out of the daily paper.Paul: A common refrain.Chris: Yes, and so they, I helped them start a publication there that had a newsletter, website and social media platform. So I helped them start that. I'd developed a revenue model for them. It's doing great 10 years later. But I noticed three or four years in that people were not clicking on the read more link in the stories as much as they used to in the newsletter. They were seeming to be fine with a shorter excerpt. So I tried to come up with a newsletter where you did not have to click through, where everything was contained in the newsletter itself and so we started designing that, realized that might be about a hundred words. So we said, why don't we call it the Atlanta 100, every article be exactly 100 words, every video be exactly a hundred seconds. And we went to market, people really enjoyed it.Chris: And later I talked to a conference of PR owners, about 150 owners in the room, and was telling them the history of content marketing all the way through the rise of newspapers and the fall of newspapers and ended with a journalism project on the Atlanta 100. And at the end of it, 12 owners came up and gave me their business cards and said I'd like to start a 100 in my city. So that thus began the expansion into a network of The 100 Companies.Paul: So Chris, something that Dan and I get a question about quite often, and really Dan is the editorial director here, having come to us directly from journalism. Where do the 100 publications and podcasts like this sit on the journalistic scale? I mean we joked about Woodward and Bernstein, obviously we're not an investigative journalism enterprise. How would you describe what we do?Chris: Well, we are part of what I see as the new emerging marketplace in media where we've had a sort of disassembling over the last few years of the traditional media marketplace. So 1,800 newspapers have closed in the last 18 years. Tens of thousands of journalists have been let go to be put into other jobs or find other careers. We've had a lot of changes, a lot of new emerging media coming up digitally. There's a lot of interest of course in the last 20 years in social media, but now we're finding the problems in that with Facebook and other issues of privacy.Chris: So I think what we are is a part of the solution and part of the experimentation that we will in another five years start to see a lot of clarity as people start to organize and merge. And there will be some platforms that emerge and some that fall away as we're seeing now with the larger level of some of the streaming, a lot of organization going on with HBO and AT&T and Comcast and different people trying to organize who's going to win. There'll probably be three or four winners in the streaming of video. Disney's getting into it, so many other people are. But there's going to be a consolidation there. Eventually, there'll be a consolidation of, as there was in the beginning of traditional newspapers in America in the 1700s, there will be eventually a settling of the industry and we certainly expect the 100 platform to be one of the winners.Paul: So gentlemen, last question, biggest question. What is the future of journalism?Dan: Well, if I could jump into it first here. Obviously the 100 gives us again, just a small little piece of the media landscape here in Pittsburgh. We're not going to be, we're never going to be the PG. We're not that. And it's not what we're trying to be. But I see a lot of former journalists in Pittsburgh that have found websites that maybe five, 10 years ago people would've considered blogs and blogs maybe had a stigma compared to them. But now we're seeing really sharp good people with news sense.Paul: Yes.Dan: They understand what is newsworthy.Paul: Storytellers.Dan: They're good writers, they're storytellers and they're finding these outlets that people are starting to gravitate to. Not long ago we had Rossliynne Culgan of The Incline on. They're doing a lot of great work there. Between say Next Pittsburgh, we see good stuff from out of them. There are a lot of good small outlets that journalists are flocking to after they either lose their job or they just realize that, I hate it, there's not much of a route forward in the newspapers. So there's always going to be room for people that know how to write, I feel like.Paul: Yes. And tell stories and write information. Chris.Chris: I think storytelling is very primal. That's how we all learned to hear, store and retrieve information as children. And it goes back millennia, the storytelling tradition. So I think it's very important to do it in as few as a hundred words or as many as 10,000 words. I'd like to look at journalism on a continuum and I think what's going to happen, I like to think that it's all sort of a pendulum. And that while in the last five to 10 years, our attention spans have gotten much shorter, I think we're poised and ready for what I think might be one day a pendulum swing by a future generation who, attention spans will start to push to be much longer and they'll appreciate the longer read and the longer write. And I think that could happen. Right now we're still in the throws of people just getting very short morsels of information. Twitter did expand from 140 to 280 characters, but I think we're going to see two or three years from now, people start to settle in and realize that morsels are good, but it still leaves them hungry.Paul: Well, Chris, really appreciate the perspective. Thanks for being here in Pittsburgh and joining us for this segment on the podcast today. We will have to have you back at some time in the future and see how some of your predictions and Dan's have meted out.Chris: Well, you all are doing great work. You're one of the leaders of our national network, and so thank you for the work you're doing and the innovations you're doing with this podcast and other things. Keep up the great work.Paul: Thank you, Chris.Dan: Thanks, Chris.Dan: Okay, we're back for another edition of our Pittsburgh polyphony series here and really enjoy this one because we get a chance to learn about some new artists that are doing some great things in the region here and Logan, this is a pretty new, interesting artist that we want to talk about here and can take us to introduction.Logan: So we're going to be talking about Sierra Sellers today. Neo soul, RMB, jazz artist in the Pittsburgh region and she's been putting out some tracks, but she's really seen some recognition in the recent past and I had the opportunity to see her at Club Cafe about a month ago and she just really brings a lot of great energy to the room. She has a great voice and her and her band really interact well and she just brings a lot of positive vibes to the audience.Dan: Yeah, that's one thing I think, you talk about the energy here and that's an important part of a performer here. As a guy, as an artist yourself, what do you think that offers whenever somebody can kind of control a crowd?Logan: Oh, it's invaluable. I mean it's the same as any other kind of entertainer, whether you're a comedian or anything else up on stage. And being a performer versus doing a performance is the difference between getting up on stage and singing or rapping or whatever you're doing, all your songs or giving an actual performance and putting on a show to the audience. So, one is vastly more memorable and more connective than the other. And being able to do that on stage is something that, if you want to be a successful artist, you're going to have to learn how to do.Dan: When you talk about Sierra, what exactly is it that she uniquely brings to the stage?Logan: Yes. So initially it's just herself. She just has kind of a bubbly personality, but she also gets the crowd to interact and she tells some stories from inspiration behind the songs or inspiration behind the instrumental or the production and talks with the band and just really kind of gets a feel for the audience and kind of feels them out and is able to work the crowd.Dan: That's awesome. Can you tell us a little bit about the track we're about to hear?Logan: Yes. So we're about to hear a track of Sierra's called Shine. It's a recent track, the leader on Spotify's playlist. They have a set of astrological sign playlists, with a pretty prominent following, and this landed her on Spotify as Libra playlist. It's collaboration with fellow Pittsburgh rapper who goes by My Favorite Color, which is a great name. But yeah, we're going to lead you out with Shine by Sierra Sellers. A nice vibey track. Great for just a chill day. Just a little mood booster. So hope you enjoy. 

Andy Macdonald (@AndyMac720) has been crowned as skateboarding’s World Champion for nine years in the World Cup Skateboarding Series. He has competed in every X Games since its inception and owns 23 medals. Known for his clean image, Andy has made many high profile TV appearances in recent years, promoting a positive drug-free lifestyle, and of course, skateboarding. Andy’s appearances include 60 Minutes, the Craig Kilborn show, and The Tonight Show where he surprised everyone by ollieing onto Jay Leno's desk after being introduced. The culmination of Andy’s work with the Partnership for a Drug-Free America was a speech at the White House to introduce President Bill Clinton, where Andy was the first person to ever ride a skateboard down the smooth marble hallways inside the White House. Follow Andy on Instagram Listen to The Getaway Dogs Podcast #11 with Andy Mac   Sign up for my monthly email   Buy me a coffee on Patreon   Follow me on Instagram   Box of Goodies   The Motherfucker Awards   Contact: info@kyle.surf   Mud Water Use the code KYLE10 to get $10 off your subscription of Mud.   SC Medicinals Use the code KYLE10 to get 10% off everything at SC Medicinals.

Andy Macdonald (@AndyMac720) has been crowned as skateboarding's World Champion for nine years in the World Cup Skateboarding Series. He has competed in every X Games since its inception and owns 23 medals. Known for his clean image, Andy has made many high profile TV appearances in recent years, promoting a positive drug-free lifestyle, and of course, skateboarding. Andy's appearances include 60 Minutes, the Craig Kilborn show, and The Tonight Show where he surprised everyone by ollieing onto Jay Leno's desk after being introduced. The culmination of Andy's work with the Partnership for a Drug-Free America was a speech at the White House to introduce President Bill Clinton, where Andy was the first person to ever ride a skateboard down the smooth marble hallways inside the White House. Follow Andy on Instagram Listen to The Getaway Dogs Podcast #11 with Andy Mac   Sign up for my monthly email   Buy me a coffee on Patreon   Follow me on Instagram   Box of Goodies   The Motherfucker Awards   Contact: info@kyle.surf   Mud Water Use the code KYLE10 to get $10 off your subscription of Mud.   SC Medicinals Use the code KYLE10 to get 10% off everything at SC Medicinals. Get full access to Writing by Kyle Thiermann at thiermann.substack.com/subscribe

Skateboarding To CBD with skateboard legend Andy Macdonald. Industry-leading CBD manufacturer Extract Labs and professional skateboarder Andy Macdonald will be partnering this year to spread knowledge about the possible benefits of CBD to the action sports community. Macdonald, a 23-time X Games medalist, and ten-time world champion have been using CBD to help alleviate pain from decades of injuries. Macdonald has been skating professionally for over 20 years and has worked to promote a healthy and drug-free lifestyle throughout his career. This work took him all the way to the White House, where he gave a speech introducing President Bill Clinton on behalf of The Partnership for a Drug-Free America. He even got to skateboard through the White House hallways, the first person to ever have the privilege of doing so. Boulder, Colorado-based Extract Labs also sponsors UFC fighter Cris Cyborg ahead of her December title fight at UFC 232, and hosted a meet and greet event with her at their Boulder headquarters this February. The brand also sponsors Olympic snowboarder and Telluride-native Hagen Kearney.

This is part 2 of our Drug Prevention Summit interviews.  In this episode we interviewed an independent consultant who is an expert on the effects or drugs and how to post the indicators of addiction; a medical doctor with a slightly different approach to addiction; and a cop who has educated more than 75000 people on drugs and addiction.  Our thanks to Drug Free America for allowing us to interview their speakers and attendees. www.dfaf.org

We interview onsite direct from the 7th Annual Drug Prevention Summit, put on by Drug Free America. Part I are interviews with key event speakers including industry leaders Former White House Drug Czar Robert DuPont; then Dr. Ken Finn; and finally Luke Niforatos, Senior Policy Advisor for "Smart Approaches to Marijuana". Parts II and III will be uploaded in the next week, so look for them.

Recently Canada legalized recreational marijuana countrywide.  This is really such a bad idea.  States in the US have legalized marijuana because they think they will make money, yet the states where it has been legalized are making less than 1% or their total budget from the taxes on the sale of recreational marijuana.  If you then add in the law enforcement and medical costs of people becoming addicted to marijuana, the math doesn't work.

It's Horror Tropes Week on Pod Sematary! Chris and Kelsey get meta talking about some of the best examples of self-aware horror films that exist! (To be sure, there are more...) First up is one we've been talking about since our first episode: 1996's Scream! Wes Craven got a bit meta with 1994's New Nightmare, but that movie only covered the one franchise: Freddy. Then along came Kevin Williamson and the two really got rolling with a film the transformed the whole genre for Generation X (for good or ill). Is this clever classic worth all of the not-so-great imposters? Then it's on to the film that doesn't just want to observe the tropes but tear the whole genre down and start over: 2012's The Cabin in the Woods! Joss Whedon and Drew Goddard bring their experience and wit to address the big questions. Why do characters act like idiots in horror movies? Why only use that great weapon once? And what happens when the audience doesn't get what they expect? Plus: --a trip to Knott's Scary Farm! --the new Pet Sematary trailer! Get more at podsematary.com! Read our afterthoughts for this episode at https://twitter.com/PodSematary/status/1051648875990118400 Audio Sources: "The Cabin in the Woods" produced by Lionsgate, et al. "Ice" (The X-Files S01E08) produced by Ten Thirteen Productions in association with 20th Century Fox Television "Jamie Kennedy Ruins E3 - Activision Press Conference 2007" via gamesradararchive @ https://www.youtube.com/watch?v=IifE-EAuSAI "Like Father, Like Son" produced by Partnership for a Drug-Free America "Pet Sematary" written by Dee Dee Ramone & Daniel Rey and performed by The Ramones "Pet Sematary" (2019) produced by Alphaville Films & Paramount Pictures "Red Dawn" produced by United Artists & Valkyrie Films "Red Right Hand" written by Mick Harvey, Nick Cave, and Thomas Wydler and performed by Nick Cave and the Bad Seeds "Roll with the Changes" written by Kevin Cronin and performed by REO Speedwagon "Scream" produced by Dimension Films & Woods Entertainment

Does RESPECT exist in today’s marking and advertising world? Listen as world-leading branding expert and author, Bruce Turkel, discusses with host Mike Domitrz how respect plays a role in the media and advertising world today. * You are invited to join our community and conversations about each episode on FaceBook at https://www.facebook.com/MutuallyAmazingPodcast and join us on Twitter @CenterRespect or visit our website at http://www.MutuallyAmazingPodcast.com**   SCROLL DOWN TO READ THE TRANSCRIPTION   BIO:  Bruce Turkel. Useful, Valuable, Enjoyable. Whether creating brands, books, or explaining brand strategy on national TV, Bruce’s energetic creativity makes brands more valuable. He’s created campaigns for AMEX, Miami, Discovery, Hasbro, Bacardi, and more. Simply put, Bruce is a brand builder, keynote speaker, TV personality, and author. Bruce appears regularly on MSNBC, CNN, and CCTV. He’s been inFast Company, The New York Times,andForbesand has authored five books on branding and creativity.   Bruce has helped create some of the world’s most compelling brands, including Hasbro, Nike, American Express, Charles Schwab, Citicorp, Discovery Networks, Bacardi, Sol Melia Hotels, Partnership for a Drug-Free America, HBO Latin America, Canyon Ranch, Miami, and many more. He is a keynote speaker, author, musician, artist, and runner who tours extensively.   Perhaps you’ve seen Bruce on TV.He is a frequent guest expert on the national news and appears regularly on FOX Business, CNN, CBS, MSNBC, CCTV (Chinese Television) and NPR.   Perhaps you’ve read about Bruce.He has been featured inThe New York Times, Fast Company, Communication Arts, AdWeek, andSpeakermagazines.   Perhaps you’ve heard Bruce speak.He has spoken at MIT, Harvard, TEDx, and hundreds of corporate and industry conferences around the world. In 2017 the National Speakers Association inducted Bruce into their Speaker Hall of Fame.   Perhaps you’ve read one of Bruce’s five books.His most recent book,All About Themwas chosen as one ofForbes Magazine’sbest business books of 2016.   Perhaps you’ve heard Bruce playing his harmonica.Bruce fronts the popular Miami R&B band Blackstar.   Perhaps you’ve seen Bruce’s artwork.Bruce is an incessant doodler and is famous for his caricatures of the local and national business leaders he’s worked with.   Perhaps you passed Bruce in your last marathon.He is a dedicated — but slow — runner. Meet Bruce Turkel.He is about to share some of his simple yet proven powerful brand building techniques with you.   LINK: http://www.BruceTurkel.com   Books: All About Them, Bruce Turkel Orbiting The Giant Hairball, Gordon MacKenzie Designing Your Life, Burnett & Evans READ THE FULL TRANSCRIPTION of the EPISODE HERE (or download the pdf): **IMPORTANT: This podcast episode was transcribed by a 3rd party service and so errors can occur throughout the following pages: Mike:                       Welcome to the Respect podcast. I'm your host, Mike Domitrz from MikeSpeaks.com, where we help organizations of all sizes, educational institutions, and the US military create a culture of respect. And respect is exactly what we discuss on this show, so let's get started. Mike:                       This week. We've got a very special guest also a friend of mine's, I love having friends on the show. That is Bruce Turkel. He's a brand builder, keynote speaker, TV commentator and author. If you watch any business news on cable, you've probably seen him, whether it was MSNBC, or CNNI, or Fox News in the past, you've seen this guy. I've gotten to know him and I realized he sees things others of us just don't see, and that's one of the cool things about getting to talk with Bruce. So Bruce, thank you for joining us. Bruce:                     Thanks for inviting me, Mike. You're right. It's fun to do this with friends. Mike:                       Absolutely. And you and I are going to get into a decision you've made recently and publicly, via blog. It's really powerful. Before we get into that, I want to talk about how you view respect in its role in advertising and marketing. For everybody watching and/or listening. Bruce is a guru in the marketing branding world. That's what he's known for. He's worked with some of the largest brands in the world. How do you feel that respect plays a role? Bruce:                     You know, there's two ways to look at marketing, branding. I think there's two ways to look at a lot of things. There's the positive way and there's the negative way. And you hear people talk about the negative way that advertisers and marketers try to convince people to buy things they don't want, don't need, and can't afford. And that's certainly the negative way of doing it. Or you can say the positive way, which is that advertising, marketing. Branding is the engine of the economy. It's what keeps people interested. It's what keeps people involved. It's what keeps people engaged. Bruce:                     If you're running a business, it's what allows you to actually provide the products and services that you provide, because people are interested in them. If in fact, you are consumer, it allows you to find out what's out there, what's available. It also subsidizes a lot of media that we take advantage of, whether it's radio or television, or online, or any of the things that we don't pay for. Bruce:                     Part of the reason we don't pay for that content is because of advertising and marketing/ So I, of course, prefer to look at the positive side of. That being said, then respect becomes very important, because if you're going to do this from a positive point of view, then in fact you have to be careful not to be selling people things they don't want, don't need, and can't afford. But instead, to be demonstrating to people why your client's products and services, or why your products and services actually will make your customer's life better. Bruce:                     That's what the respect is about. Now, you're providing something of value. I tell people that when I speak, when I write, when I commentate on television or when I create marketing campaigns, I want the stuff I do to be useful. I want it to be valuable. And I want it to be enjoyable. Mike:                       What- Bruce:                     In order to accomplish those things. It has to be respectful as well. Mike:                       What percentage of advertisers that you see out there, companies selling, do you feel fall into that negative stereotype that brand has such harmful viewpoint of advertising marketing that people get. You know, the old stereotype which could be unfair, that used car salesman stereotype. How many people do you feel that are out there? What percentage that is manipulative? That it's not based on respect, that it's based on emotional and psychological manipulation, just to sell? Bruce:                     Well, as soon as you use the word percentage, then you're asking for metrics that I don't actually have. I don't know what percentage. I do know that often the pieces we remember, the pieces that put a bad taste in our mouth tend to be those. I mean you used as an example, the used car salesman. Now you're thinking of the sleazy guy, the polyester jacket, the sleeves rolled up. And the guy who's just trying to get you into a car and get your money. But again, think about the other side, you have to get your kids to school. You've got to get to work. You want something safe. He wants them to reliable. A used car salesman who knows what they're doing, and is intent on providing service is not like that at all, but what do we remember? Bruce:                     We remember the negative stereotype. And there's plenty of it. Believe me, I am not making excuses for the industry or for the negative practitioners. I'm simply saying that what a lot of us do in my opinion, actually makes the world a better place. Mike:                       Oh, I agree. And that's why I said that whether it be an unfair reputation of that used car salesman, because we buy used. So I'm not somebody that runs from a used car salesman at all. If you find the right person, they're wonderful and they do take care of you very quickly. But it is, you're right, it's that negative impression people have about- Bruce:                     That's right. Mike:                       ... marketing. Because the media environment is so confrontational right now. Do you think that respect is passe? Bruce:                     Passe? No, not at all. I think respect is less and less prevalent. I think what's happened is there's an old political saying, "There's no margin in the middle." And I think what you find is a lot of the practitioners will avoid names for the sake of whoever's listening and might have an opinion different than mine. But a lot of the practitioners are using the bassist most, brutal forms of communication because they're always easier, cheaper to use, and they always hit hard. I mean, getting hit with a bat is a pretty low level communication received, right? If I want to convince you of something, I could try to convince you. I can quote the masters, I can give you good information. I can hit you with a bat and say, if you don't believe me, I'm going to hit you again. Bruce:                     It works. It just doesn't work well and it's a brutal backward facing way of getting your point across. And I think that's what we're seeing now. We're seeing that so many of these backward thinking strategies are working that people are utilizing them. So no, I don't think respect is passe at all. I think that respect right now is taking a backseat in many instances to things that maybe work a little quicker and a little stronger but don't ultimately work better. Mike:                       So there's a documentary out now, at the time we're recording this on Mr. Rogers, called "Won't You Be My Neighbor?" And this discussion is actually prevalent to that, because he talks about when TV came forward and really hit its mainstream, how it was the lowest forms of comedy the TV was turning to. The pie in the face, the violence, the cheap violence. And he was so offended that why would such a wonderful tool, why would be a wonderful medium be used at the lowest common denominator spread these messages? Mike:                       And that sort of what you're saying right now is that there's so much of that lowest level being used, that it's overwhelming. So the question became in the documentary is, can there be a place? How do you get back to that place where respect can be at the forefront where you can think at a higher intellectual level in the advertising? What do you think it would take for market advertising to have that paradigm shift, to go to a place that's really built on respect, dignity for the consumer, for people watching? Bruce:                     I think what happens is over time, technologies and use of new technologies adapt and they adapt progressively and get better and better. So when movie cameras were first created, the silent movies, all they did was record plays because plays. Because plays where the way, theater was the way you presented a story. And it never dawned on anybody that you could do something different. So what do they do? They set up the camera, they set up the tripod, and they filmed the play. Then someone said, wait a second, we don't have to keep this camera in one position. We can actually take it outdoors. Bruce:                     We don't have to make believe we're on a wagon going into the wild west, we can actually go out and film it and they went out and changed the way they did that. When television took over from movies, took over from radio rather, what did they do? They took the same radio characters, the Amos, and Andy's, and the Lucy Balls, and all of those who were on radio and they simply put them on television, because it never dawned on anybody that you could create a new paradigm, a new visual language with this new technology that you had. Bruce:                     And what we're seeing now because of where the Internet has gone, is that people are saying, "Okay, I have this new technology. I can go on a Facebook. I can go on a Linkedin and I can change people's opinions, and I ... " Same thing that marketing and advertising has always tried to do. And what did they do? They use the old tools and techniques. But over time, what happens is those things fall by the wayside as people start to see different ways of utilizing the tools. Bruce:                     Now remember, there's an old saying in marketing, "Does marketing take its cues from popular culture, or does popular culture take its cues from marketing?" Meaning, if you see somebody wearing an outfit on television that you like, do you go out and buy it? You took your cue from popular culture or are the people who were putting out popular culture walking on the streets and saying, "Oh, I like what that guy's got on, and then moving it into popular culture." Bruce:                     And my answer is, it doesn't really matter. As I see it, it's a back and forth. It's a constant give and take. So if what's going on in popular culture is of a lesser respectful nature, less of a regard for people's individual rights, people's individual space, however you choose to define it. Then you're going to see that reflected in popular culture and then of course the popular culture. And, I'm sorry, the actual culture builds on popular culture and vice versa. As you see respect returning to the mainstream, you will also see it happen more and more in marketing materials. It's a constantly moving, constantly self-perpetuating, self-feeding process. Mike:                       And what do you think it's going to take for respect to come to the forefront in either one, so that that cycle you mentioned, you know, if it comes to the forefront in society, then marketing will follow? Or if marketing leads, what do you think it's going to take for that to happen? Bruce:                     Leadership. People standing up and saying, this is the way things go. I mean, if you think about respect, if you think about respectful behavior throughout history, you can find certain benchmarks in history based on people, based on leadership. And whether its religious leadership, or political leadership, or business leadership, or technology leadership, or medical leadership, irrelevant. You can find that different fence posts, signposts rather, where respect, concern for the other became the way you get things done. Bruce:                     Conversely, you can also find times in history where the opposite was true and you can see where those trains were driven to completely mixed my metaphors. And if you think about the statues in a park, you never see a statue with a group of people pointing in a direction. In fact, the only statue I can think of with a group of people, is the flag raising in Iwo Jima where all the GIs, the marines rather, are putting the flag up. Bruce:                     Every other statute is one person, tends to be male, but that's because of the way history was written. Right? But one person on a horse with the sword pointing, because it's these leaders that show us the right way. PART 1 OF 3 ENDS [00:11:04] Bruce:                     It's these leaders that show us the right way to proceed, the right way to move forward, and the right way to behave. Unfortunately, it's also leaders who drag us backwards and show us that the other works as well. Mike:                       Yeah, my wife was driving by a billboard this weekend and stopped and took a picture because the billboard, and I'm paraphrasing, was a simple statement, but powerful. Something along the lines of, who I love should not be able to get me fired. That was the whole billboard, and you thought, "Wow, that's an important discussion," and obviously, in the line of work I do, we believe strongly in that, respect and dignity for all, but you don't see a lot of billboards like that, and if you do, it tends to be, as far as from a moral or civil comment, it tends to be of a religious organization. Bruce:                     Well remember that for a billboard to be there, someone had to pay for it. Mike:                       Right. Bruce:                     In order for it to be paid for, it has to be an institutional viewpoint. You're not going to pay for it. A billboard costs between 3, 10, 20, $30,000.00 a month. You have those good feelings, that who you love should not get you fired, but are you willing to reach into your bank account and buy that sign? You're probably not, so most opinions that you see in popular marketing tend to be institutional, businesses, governments, associations, religious institutions and so on and so forth, because they're able to put their money where their mouth is. They're able to go out to their constituents and say, "We're going to promote this viewpoint." Bruce:                     What's changed in today's society is social media. Social media has completely democratized communication, and completely democratized information, and completely democratized the individual's ability to go out and make a message, so one person can go out and say something on social media, that we never could do before. This broadcast that you and I are doing is a perfect example. Neither one of us is investing the kind of money that billboards would cost to get our opinions out there, and so what you are going to see is more and more popular speech become more and more widely disseminated. Of course when that happens, you're talking about non-sophisticated marketers, who don't understand how to use marketing tools yet, and they're out there screaming into the chasm, and hoping they hear something back, other than their echo, and what gets somebody to scream back the quickest? Being provocative, saying something that will clearly upset somebody else, that's how you get the back and forth, if you don't know how to utilize creativity, if you don't know how to utilize psychological tools and techniques to get people to pay attention. As this social media gets us more and more democratized, what you're going to see is more and more low level marketing until the populace learns how to use the tools. Mike:                       How do you, or who do you feel is a good example of somebody that is leading from a moral conviction and getting messaging out there? I can think of one. For the past decade it was the Dove campaign, and the Dove campaign had the women in underwear, and saying all shapes and sizes, that everybody is of value, that we should be able to love your body. Actually I know, Stacey, one of the original women in that campaign, is a friend, a fellow speaker, an NSA member. They were leading the way at that time. Who do you see leading the way right now? Who are some top brands that you've seen? Saying, "Hey Mike, they're taking on social issues," and in doing so maybe taking risk, but it's in alignment with what they believe institutionally. Bruce:                     Well, it's not only through marketing. It's also through corporate behavior, so for example we saw what happened when Starbucks had that issue, I believe it was in Philadelphia, where two African American patrons were waiting for a friend, didn't purchase anything. The manager called the cops, and that became a big issue, and we find that offensive on a very basic level, which is that didn't happen to the White patrons, it happened to the Black patrons, therefore we're all offended. It was offensive on even a greater level to Starbucks' authentic truth, which is they provide what they call the third space, the place you and I can go and have a meeting, and use a bathroom, and have a cup of coffee and chat, and air-conditioning and lights, the Wifi and all of that. Bruce:                     In response, Starbucks could have very easily said, Howard Schultz could have said, "It's one store. It happened once. It was in Philadelphia. We have," I don't know how many stores they have, "We have 28,000 stores around the world, come on, give us a break," but he didn't do that. Instead, what he said was, "This is unacceptable." He didn't blame the manager. He said, "We have not done our jobs making sure that everybody in our universe understands the way we treat our patrons, and therefore we are going to commit ourselves to providing a respectful environment." They closed all their stores for half a day. They did training to all of their employees. They are committed to continuing training. They've already hired 10,000 veterans. They're committed to hiring another 10,000. They're committed to hiring another 10,000 inner-city, Black, Hispanic, and other minority workers. They are committing to keeping their bathrooms open for people who don't have access to bathrooms. They are doing it on every level. It's not simply, "Look at our advertising," although the advertising reflects exactly what they're talking about, and they're not making jokes about Black coffee, you know, which they could, right, because that's the quick way to get that message out. Bruce:                     Instead, they're saying, "This is who we are. This is what matters to us, and this is what we're going to do about it." Why? One guy, it was Howard Schultz, who came back from being, he had moved from CEO to Founder, to Chairman of the Board, to whatever, but he came back and said, "No, no, no. It's not going to work this way. Here's how we're going to do it." One guy on a horse with a sword. Mike:                       Your book's all about this. Your latest book title is, All About Them, which is what we're talking about right now. They made it about their alignment of their customer, and their client, and their demographic, not about just getting out there and defending themselves, that would be all about me, right? That's not even who I am, that's one fluke like you're describing. Mike:                       When we talk about All About Them, why do you think we fall into the trap of whether you're a speaker, an expert, a big, large institution, organization of making it about ourselves, right? Look at me, look at my product. Why do we fall into that, and how can we be more aware and present to making it about them? What are steps that we can take to make sure we're making it about them every day? Bruce:                     Well there's three reasons why we do it. The first one is just personal insecurity. "Look at me. Look what I've done, because I need to build myself up. I need to feel good about myself." That's for a different show, and people with different expertise, but the other two reasons that we do it, reason number one is because in the old days, pre Internet, if you didn't blow your own horn, if you didn't tell people who you were and what you did, who was going to tell them? There was no way for anyone to find out about you. Bruce:                     If I was interested in having Mike Domitrz to come and speak at my event, how could I find out about you, other than calling you and saying, "Hey Mike, would you send me a video tape? Would you send me a brochure?" You needed to go, "Look at me. Look at me. Look at me," but today, before I call you on the phone, I know everything I want to know about you. The key is that I want to know because some people go to your website, go to YouTube, look things up. Go to Google, what we call the belt and suspender people, right, they wear both because they want every detail. Other people don't care that much. They don't bother, but you being out there yelling, "Look at me. Look at me. Look at me. Look at me," is a fool's errand because that information is available. We used to say, "Imagine if we each had a magical device that knew everything." Siri, Cortana, Google, Alexa, Echo know everything, so being out there and yelling, "Look at me," there really is no benefit to it. That's reason number two. Bruce:                     Reason number three should be the simplest one of all, no one taught you this. Nobody said, "When you're marketing, when you're branding, when you're building your business, stop talking about yourself." You know about it when you go on a date. You could be that guy on the date who says, "Yeah, I did this, then I did this, then I did this, then I did this," but you understand that if you do that, the conversation's not going to go very far, but when we talk about our businesses, nobody said to us, "Look, here's the way you do it." Bruce:                     Look at the best advertisers. Look at how they promote themselves. What you will see is, they never talk about themselves. Apple does not tell you why their computers are better. They don't talk to you about speeds and seeds. They don't talk to you about technological advances. What are they saying right now? Behind the Mac, and they show a picture of a person with a laptop. Oh, I don't want to print this so I'll open it, and they show the person behind the computer. On the billboard I saw yesterday, they guy's like this. Now you don't know what he's looking at. You don't know what this means. It could mean, "Oh my God, I just declared bankruptcy." It could be, "Oh my God, look at my new granddaughter." You have no idea, but you have been in that position before, and so they're not talking about their equipment. They're talking about you and I. They're talking about the experience of being behind the Mac. Bruce:                     When they had their campaign thing different, they didn't say, "Think different because we have an M17 megahertz processor." They talked about the people who have thought different in history. Joan of Arc, Leonardo Di Vinci, Thomas Edison, Albert Einstein, and so on and so forth, Mahatma Gandhi, Martin Luther King, and why you can be like them. Why Apple empowers you to do this. We see these messages all around us. We see the best companies, the best marketers, do it. We just have never been told, "That's how you do it." Now you've been told. Mike:                       Right. Bruce:                     That's why I wrote the book, by the way. Mike:                       Well I love that, and so pick up the book and we can all learn that. That becomes really important to talk about. How does someone help people find, like you said, you can do anything to find anything you want about people, so are you referring to the fact that you need to be serving up content, you need to be serving up valuable information? If you're going to put yourself out there, put it out there in a way that you're serving, that you're providing helpful information so that when they are searching, and they run into you, they see somebody who aligns with what they're looking for, is that what you're referencing there, versus look at me? Bruce:                     Of course. Mike:                       No, no, let me just ... Hey I've got some info., helpful information here. Bruce:                     That's right and information is only one way to look at it. It can also be entertainment. It can also be explanation. It can also be editing. I mean, for example, some of the most popular sites on the net are travel sites because when I travel somewhere, I don't know where to go, so I look for people I trust. The reason I think that Anthony Bourdain was so successful was we could relate to him. We felt his pain. We felt his normal-ness. He was one of us. [inaudible 00:21:41] what we should do. He became our editors. We went to Paris, or we went to Peking, we could see what did Anthony Bourdain suggest we do, so editing is a great thing you can provide for people. "Hey, here's what I know a lot about. Let me help you have a better experience." Travel, food, music, electronics ... PART 2 OF 3 ENDS [00:22:04] Mike:                       Food, music, electronics, software. Whatever it is you know about, providing that level of, let me help you. I use an algorithm in the book, CC 2 CC. The first CC stands for company centric, the number two stands for to, and the second CC stands for consumer centric. How do you take what you know, company centric, and how do you transfer it to your consumer? And more importantly to your potential consumer. And that's what we're talking about. Put the content out there, that there's things I want to read, because either I'm interested in the information or I find it amusing. Or I find it thought provoking, or I find it provocative. Or I find it helpful. Again, I don't know what your interests are, and you don't know what my interests are. Mike:                       But if your an expert in something, you know what it is you can provide. And you have to demonstrate to people that by interacting with you, with your materials, their lives will be better. Bruce:                     And so, is the mistake that some people are making today, in thinking when they put out an video, or they put an article, they put something out in the world, is they're thinking, what do I need to say to get attention? Versus, what is the best way I can entertain, serve those who would enjoy this the most. Bruce:                     Right instead of just saying, look at me, versus how can I be of service or of entertainment? Is that what you're referring to there? That idea that, "Hey, I'm going to do this video, because then I'll be the one everyone's talking about". Versus, "I'm going to do this video because nobody's saying this right now, and we need to have this conversation". Mike:                       So I love the word serve. Because if you say serve, that includes inform, entertain, excite, edit, whatever because it all fits under the umbrella. Yeah, you don't want to be the little kid at the pool, on the diving board going, "Look at me, look at me, look at me, look at me, look at me". And at that point there's only two things he could do to make it worth my while. He could either do a perfectly executed double back flip. Or he can jump up in the air, and belly flop and make me laugh. There's nothing else that kid's going to do that's going to make up for him interrupting me. Mike:                       Think about old school marketing, the look at me, as the foot that someone sticks out in the isle of the airplane or the movies that you trip over. It interrupts your day to day. It makes you pay attention, but it's not necessarily a good thing. And the provocative statements tend to do that. Whereas the person who says, "Oh, you're going to Des Moines, well let me tell you some great places to eat". I've never been to Des Moines before, I'm interested, I want to hear that. That will make my life better. "And when you go to this restaurant, you know what, the maître d's name is Christina, tell her I sent you and she'll take really good care of you". Wow, now I get to travel like a local, that's awesome. Very different than the person tripping you and saying, "Hey here's some coupons, when you go there you can save money on stuff". Bruce:                     Yeah. Mike:                       One's respecting your time. One's respecting your intelligence. And today's show's obviously all of our shows are all about respect. For you Bruce, who instilled respect in you the most? Through your growing up? Through your development? Through the business years? Bruce:                     There were I think probably three or four people who did it. The first two were my parents. My parents were real sticklers for this. My dad's belief was, you do the right thing, because it's the right thing to do. I remember when my friend Alan got $5 for a B and $10 for an A. And I came home, and said, "Hey, Alan just got" ... Alan wasn't that smart I don't think he got that much money, but. "Alan just got 25 bucks for his report card Dad, and looking at you owe me 70 bucks". My father looked at me like I had three heads, and he said, "What are you talking about?"I said, "You know, Alan gets $5 for a B and $10 for an A". And he said, "You're supposed to get A's, that's your job, my job is to clothe you, feed you, house you, teach you about the world. Your job is to be the best you can be. Now I'm not saying that you might not get a D occasionally, or a C and that's so terrible, but your job is to do well". There was no reason why. There was no explanation right. It was the right thing to do. And I saw my dad do that in business. And I saw my dad do that in all his social activism. Bruce:                     My parents did the first anti-segregation sit in's in the South in Miami in 1959. My parents did amazing things. My mother was just as upright, but also added an intellectual component. Where she wouldn't just say it's the right thing to do. She would give me five books that I had to go read. That explained throughout history, why these things mattered. Bruce:                     And then, when I was in the orchestra. My orchestra leader, and crazy enough, my band leader, because I was a musician in school. Both of the two of them, really instilled this idea, that music is this ideal that you strive for. And the reason you strive for it is because you have to respect everyone who's come before. The composers, the musicians, the audiences. And if you get up, and you don't do a good job, you're not only disrespecting yourself. But you're disrespecting this entire tradition of music. And you're disrespecting the people who are listening to you. They didn't say you had to be perfect. Hey we were Junior High School musicians, we weren't that good. But the point was, you're doing the best you can do, because you respect yourself. And you respect the people that you are producing this music for. And you respect everyone who's come before you and who's laid the path. So we stand on the shoulders of giants. And that's how we become giants ourselves. And I think that is a clear indication or why respect matters. Mike:                       I love that. And you spoke of your mom giving you books to read. And I know you're a big reader, obviously your book is one that we'll have a link to for everybody, All About Them. You also told me about two other books that you're a big fan of. And that is, Orbiting the Giant, I believe it is Hairball by Gordon Mackenzie. Bruce:                     Orbiting the Giant Hairball, yup. Mike:                       Yep. And Designing Your Life by Burnett and Evans. Can you explain what about these two books you love? Bruce:                     Well let me, you brought up three points. So first of all, my mother and books. I had brunch with my mother yesterday, I left with two books. I need to read The Undoing Project and The Sense of an Ending, so my mother still does that to this day. Mike:                       That's awesome. Bruce:                     Designing Your Life is sitting right on my desk. It's not because I thought you [inaudible 00:28:10]. I have notes on every single page. Designing Your Life is a great book. It simply talks about, what is it you want out of life? It was a class at Stanford that has no become the most popular class at the university. And every student is required to take it. And they make you do something that I thought was fascinating. They make you write just a 30 minute, one pager, it's easy to do. A business plan. Here's where I think my business is going. Here's what I think I want to accomplish, on and on and on. A couple of pages later, they ask you to write a life plan. Here's what I want to accomplish in my life. Here's who I want to be. And then they say, okay now put the two of them together. And you find a sense of congruity between the two. Does the business plan help you achieve what you want to do in life? Does the life plan help you decide what you want to do in business. Amazingly enough, I have never thought of that before. And my guess is, the people listening are going, "I never thought of that either". So that's why I like that book. Bruce:                     Orbiting the Giant Hairball, which is back there on my bookshelf, is a book written by the guy who was the creative director for Hallmark Cards. And he's the one who took Hallmark Cards from just having the plain, sappy greeting cards, to all those little wacky cards. And cards that talk to different groups, and different people and different interested. And the entire book is about moving forward towards being the ultimate manifestation of who you are. And why you matter. While bureaucracy, entropy, all the other forces try to drag you back. Accept even though those are big words, by the title of the book, Orbiting the Giant Hairball, you can tell that he doesn't take it seriously. And so he's talking all the time about Why you matter. Why Earth matters. Why music matters. Why you need to express who you are. And it's just really an inspirational and a wonderful, wonderful book. Mike:                       I love it. Thank you so much for sharing your brilliance with us, Bruce. I know you and I just recently got to spend a little time together. And being around you, your energy, your spirit, your brilliance is always awesome. So thank you. Bruce:                     Wow. Thank you. Mike:                       Absolutely. And for everyone listening, remember you can join us on Facebook at our discussion group. So it's The Respect Podcast Discussion Group and really dive into your favorite parts that were shared today by Bruce. Insights maybe to check those books out. But let us know what you loved. That's on the Facebook discussion group for The Respect Podcast. Mike:                       Thank you for joining us for this episode of The Respect Podcast. Which was sponsored by The Date Safe Project at datesafeproject.org. And remember you can always find me at mikespeaks.com. PART 3 OF 3 ENDS [00:30:55]  

This is the second time we've had Amy on the podcast.  She is the Deputy Director of Drug Free America and Save our Society from Drugs.  She is one of the foremost experts on marijuana and the legalization thereof.  She has a very educated perspective of what it is like now in Florida - now that we have medical marijuana.  There are attempts to normalize marijuana without taking into account the perils and pitfalls of the "new" high octane weed.

Drug Free America Foundation is fighting the good fight against drug abuse in this country.  DFAF and it's sister organization - Save Our Society from Drugs (SOS) work to defeat drug legalization attempts; promote sound drug policies; and prevent drug use, abuse and addiction.  This interview is with Deputy Director - Amy Ronshausen - and it will debunk everything you think you know about marijuana.

I Tunes Stitcher Andy Macdonald (@AndyMac720) has been crowned as skateboarding’s World Champion for nine years in the World Cup Skateboarding Series. He has competed in every X Games since its inception and owns 23 medals. Known for his clean image, Andy has made many high profile TV appearances in recent years, promoting a positive drug-free lifestyle, and of course, skateboarding. Andy’s appearances include 60 Minutes, the Craig Kilborn show, and The Tonight Show where he surprised everyone by ollieing onto Jay Leno's desk after being introduced. The culmination of Andy’s work with the Partnership for a Drug-Free America was a speech at the White House to introduce President Bill Clinton, where Andy was the first person to ever ride a skateboard down the smooth marble hallways inside the White House.

I Tunes Stitcher Andy Macdonald (@AndyMac720) has been crowned as skateboarding's World Champion for nine years in the World Cup Skateboarding Series. He has competed in every X Games since its inception and owns 23 medals. Known for his clean image, Andy has made many high profile TV appearances in recent years, promoting a positive drug-free lifestyle, and of course, skateboarding. Andy's appearances include 60 Minutes, the Craig Kilborn show, and The Tonight Show where he surprised everyone by ollieing onto Jay Leno's desk after being introduced. The culmination of Andy's work with the Partnership for a Drug-Free America was a speech at the White House to introduce President Bill Clinton, where Andy was the first person to ever ride a skateboard down the smooth marble hallways inside the White House. Get full access to Writing by Kyle Thiermann at thiermann.substack.com/subscribe

This is the unflinching memoir of a female African American advertising executive’s unprecedented and unlikely success, which began in the Mad Men era. It follows her journey from the projects of Motown-era Michigan to the skyscrapers of Madison Avenue and beyond. With marches, riots, and demonstrations as the backdrop, and rock ’n’ roll as a soundtrack, this book accompanies Graves as she traverses the seismically shifting terrain of 1960s and ’70s America on her quest to “be somebody.”In the ’80s and ’90s, as Graves makes her ascent to the East Coast heights of the white male–dominated advertising world, she turns familiarity with harsh realities like racism and sexism into robust insights that deeply connect with African American consumers. During the golden era of black advertising, she becomes an undisputed “somebody.” Soon, though, she learns that money, success, a good marriage, and connections that reach all the way to the White House cannot entirely insulate her against the social ills that threaten to crush black Americans.Valerie Graves, whom Advertising Age magazine named one of the “100 Best and Brightest” in the entire industry, is a nationally recognized creative director of such Fortune 500 accounts as Ford, General Motors, AT&T, Burger King, General Foods, and Pepsi. A former teenage parent from the factory town of Pontiac, Michigan, Graves broke barriers in advertising as one of the first black copywriters at BBDO, Kenyon & Eckhardt, and JWT. In 2007, recognizing Graves’s stellar career and public service via the Advertising Council and the Partnership for a Drug-Free America, industry coalition ADCOLOR granted her the title of “Legend.” She resides in New York City.The Brown Lecture Series is supported by a generous grant from the Eddie C. and C. Sylvia Brown Foundation.Recorded On: Thursday, November 17, 2016

This is the unflinching memoir of a female African American advertising executive’s unprecedented and unlikely success, which began in the Mad Men era. It follows her journey from the projects of Motown-era Michigan to the skyscrapers of Madison Avenue and beyond. With marches, riots, and demonstrations as the backdrop, and rock ’n’ roll as a soundtrack, this book accompanies Graves as she traverses the seismically shifting terrain of 1960s and ’70s America on her quest to “be somebody.”In the ’80s and ’90s, as Graves makes her ascent to the East Coast heights of the white male–dominated advertising world, she turns familiarity with harsh realities like racism and sexism into robust insights that deeply connect with African American consumers. During the golden era of black advertising, she becomes an undisputed “somebody.” Soon, though, she learns that money, success, a good marriage, and connections that reach all the way to the White House cannot entirely insulate her against the social ills that threaten to crush black Americans.Valerie Graves, whom Advertising Age magazine named one of the “100 Best and Brightest” in the entire industry, is a nationally recognized creative director of such Fortune 500 accounts as Ford, General Motors, AT&T, Burger King, General Foods, and Pepsi. A former teenage parent from the factory town of Pontiac, Michigan, Graves broke barriers in advertising as one of the first black copywriters at BBDO, Kenyon & Eckhardt, and JWT. In 2007, recognizing Graves’s stellar career and public service via the Advertising Council and the Partnership for a Drug-Free America, industry coalition ADCOLOR granted her the title of “Legend.” She resides in New York City.The Brown Lecture Series is supported by a generous grant from the Eddie C. and C. Sylvia Brown Foundation.

Mr. Marciano is a professional actor, writer, director who has achieved considerable success in a vast career that has spanned over twenty five years. As a series regular Mr. Marciano has had the honor of working with such entertainment luminaries as Steven Bochco, who brought David into America's homes on a weekly basis in "Civil Wars" as the poet bicycle messenger, Jeffrey Lassick. His second series was the CBS drama, "Due South", created by Oscar winner Paul Haggis. Here David was able to bring his flare for comedy to the Buddy Cop genre on the streets of Chicago as Detective Ray Vecchio. ... Next David completed a four year run as a regular cast member of the FX Emmy Award winning drama "The Shield" as old school Detective Steve Billings. Currently you can see David on the critically acclaimed Showtime series "Homeland" Mr. Marciano's other credits include numerous television guest spots and movies, as well as a starring role as Giorgio, in the CBS mini-series "The Last Don" and "The Last Don II". Among the projects of which he is most proud, was his participation in director Leslie Dektor's Cleo Award winning commercial campaign for "Partnership for a Drug Free America".

In segment 1, Ashley speaks with Keith Code, Ambassador for a Drug Free America, about drugs in schools, including the most popular ones and how kids are getting their hands on them. He also speaksabout the opioid crisis gripping much of the nation. In segment 2, Gayle speaks with Joel Mesa, Education Director and School Coordinator with Youth Crime Watch of Miami Dade, about National Crime Prevention Month and the upcoming Red Ribbon Week to promote "Say No To Drugs."  They also discuss how kids can start a Youth Crime Watch Club in their own school if they don't have one yet.

  “Think About It” Campaign to End Prescription Drug Abuse Prescription medication abuse and subsequent addiction is a serious problem that needs our immediate attention as a community and as healthcare providers. According to the National Institute on Drug Abuse, “Although most people take prescription medications responsibly, an estimated 52 million people (20 percent of […] The post “Think About It” – Top Docs Radio appeared first on Business RadioX ®.

Our guest this evening is Jerry Otero who will talk about his time with drugfree.org (formerly The Partnership for a Drug Free America) and how they have adopted Narcan and harm reduction policies. He will also talk about his time in 12 step, how he left, and his current work at the Drug Policy Alliance.

Jay Rockliffe - Having graduated from Sheridan College's Honors Marketing Program in 1996, Jay joined Ogilvy & Mather as an account executive for IBM Canada's corporate division. In this capacity, he managed advertising campaigns from conception to placement, including the IBM branded term “e-business”. Furthermore, he managed and sold the IBM Middleware Integrated campaign that quickly became a worldwide contract.At Olgilvy & Mather he was fortunate to be on the new business team and therefore able to work with many major players, including Zellers Canada, Sears Whole Home, and the Royal Canadian Mint. In 1999 he joined Communique, where he used the experience gained on these accounts to become the project leader responsible for the strategic development of the Microsoft Windows 2000 launch. This extensive launch included print, outdoor, Internet and direct advertising initiatives, and allowed him to combine marketing expertise with technological skills. Continuing to focus more specifically on combining marketing and technology interests, he jumped at the opportunity to work for Communique's sister company Devlin Applied Design following the success of the Windows 2000 launch, where he was VP of marketing and Business Development and helped build the first ever usability lab to help build and hone web sites.Michael Franzini is an entrepreneur and branding expert with 20 years of experience in advertising and marketing. He is Founder and CEO of GUNPOWDER, a drink brand based on Guayusa, a super-herb from the Amazon Rainforest. For 10 years, Franzini was CEO of Public Interest, the nonprofit ad agency he founded, which became the main alternative to the Ad Council. There he worked with clients such as Google, Rock the Vote, the Partnership for a Drug-Free America, the Girl Scouts of the USA and the Wounded Warrior Project. Since then, Franzini has worked on advertising, marketing and branding for clients such as Johnson & Johnson, Walmart, T-Mobile and Panasonic. Franzini is also an Emmy-Award-winning director whose TV spots have twice been highlighted by the New York Times as being among the best advertising on television. Franzini has published several books, including One Hundred Young Americans, released by HarperCollins in 2007. The book tells the true story of youth culture in America through images and biographies of a cross section of 100 teens from all 50 states. As part of his five-year collaboration with Time Warner Cable on their Connect A Million Minds initiative, Franzini conceived and managed a Global Online Town Hall Meeting with Al Gore. His role on that project included briefing and giving live direction to the former Vice President throughout the event. In the course of his advertising career, Franzini has collaborated directly with individuals such as Magic Johnson, Oprah Winfrey, Bill & Melinda Gates, will.i.am and Elton John.