Podcasts about pmw

Expectations often run high for marketers at Cannes Lions, with big budget dealmaking top of mind. But what really drives success at the Festival of Creativity?On this Cannes Lions special edition of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford (2:28) joins host Joe to analyse the hottest talking points from the week. The pair make reference to conversations they've had along the Croisette with many of the industy's best and brightest, such as Spotify's Head of Global Advertising Sales & Partnerships Brian Burner, Alice Beecroft, Senior Director of Global Strategy and Partnerships at Yahoo, Unilever's Global Marketing Director Mario Draghi, Kate Bird, EMEA Senior Marketing Director at Snap, and many more – including some returning guests.Also included are several snippets recorded directly from the PMW team's conversations with industry experts – look forward to those interwoven throughout the episode!This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ Cannesdemonium with Robin and Joe! (2:28)Spotify's Brian Berner talks industry growth and innovation (26:43)The Trade Desk's Phil Duffield reflects on his 11th Cannes Lions (35:05)Yahoo's Alice Beecroft reveals the recipe for success along the Croisette (43:42)~ Further reading ~ When will we stop talking about AI?Cannes Lions Live Day 3: Creativity is back on the menu Cannes Lions 2025: Havas and TikTok double down on AI while Dentsu rolls out new offerings What is most interesting about Cannes Lions 2025? Hosted on Acast. See acast.com/privacy for more information.

Is social media a safe space for brands? Despite some recent news coverage, the data suggests that it may well be – especially if you invest in the right platform.On this episode of the Performance Marketing Unlocked podcast, Steve Riad, VP of Global Mid-Market and SMB sales at Reddit (16:19), outlines how the news aggregation and social forum platform has managed to remain a useful resource for advertisers for over two decades, and why now is the best time to get in on the action. Also, PMW's Editor Robin Langford (1:25) joins at the beginning of the episode to discuss what makes the perfect performance marketer, and how to best convey this to make the famous PMW 100 Powerlist. ~ Episode breakdown ~ The perfect performance marketer (1:25)Is social media a safe space for advertisers? (16:19)The future of Reddit's ads business (35:28)PMW's Resell Me a Pen Challenge (40:34)~ Further reading ~ Reddit enhances Ads Manager to give smaller businesses a boostSocial media is becoming a vanity metricReddit launches own version of AI Overviews using discussions on its platformPMW 100 Powerlist 2025 Hosted on Acast. See acast.com/privacy for more information.

https://youtu.be/XwRugE-3uK4?si=oabSMi5lWDPVhIzG Alan Skorski recently interviewed Itamar Marcus, director of Palestinian Media Watch (PMW), who issued stark warnings about Western perceptions of the Palestinian Authority (PA) and its potential role in governing Gaza. Palestinian Media Watch, an Israeli watchdog organization, monitors media and official communications coming from Palestinian territories, including both the Judea-Samaria region and Gaza. Marcus has long contended that both the PA and Hamas share similar rhetoric and incitement against Israel. Speaking during the interview, Marcus cautioned that “the biggest mistake the international community is making is thinking the Palestinian Authority is a good alternative to Hamas.” He argued that if the PA were to take control of Gaza, it would result in “another Hamas in Gaza,” operating under a different name but maintaining the same ideological foundation. When asked why many European officials and some Democrats in the United States continue to support the creation of a Palestinian state, despite Hamas-led violence across Western cities, Marcus said decades of exposure to slogans like “from the river to the sea” have normalized such views. “It became so normalized,” Marcus said, “that creating a new PA state seemed the logical position to take for many of these reckless leaders.” During the interview, Marcus shared video clips PMW produced that draw comparisons between Palestinian Authority rhetoric and Adolf Hitler's speeches. In one clip, PA President Mahmoud Abbas is heard claiming Hitler did not kill Jews out of hatred, but because Jews “brought ruin to Germany and Europe.” Marcus said this narrative mirrors the PA's current justification for terror attacks against Israel — not as acts of antisemitism, but as responses to alleged Jewish transgressions in the region. Marcus also expressed concern about a possible conflict of interest in the Trump administration's dealings with Qatar. He noted that while the administration has criticized U.S. universities for antisemitic incidents and cut federal funding in some cases, it has simultaneously engaged in business dealings with Qatar — a nation he said donates heavily to those same universities. Credit story: VIN News Alan Skorski Reports 21MAY2025 - PODCAST

With some marketers pressing pause on their plans to move beyond third-party cookies, others are ramping up plans for a cookieless, ID-less and perhaps Google-less future.On this episode of the Performance Marketing Unlocked podcast, we scale the walled gardens and look at emerging advertising channels operating beyond the web. PMW's Premium Content Editor Jyoti Rambhai (2:40), joins host Joe at the top of the pod to discuss the state of CTV, before Jess McGrogan, GM of Business Development for Brand at The Trade Desk (19:13), delivers insight into why brands and advertisers slowing down first-party data investment could be making huge a mistake.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ The future of streaming, CTV and linear broadcasters (2:40)Talking the open internet and a cookieless world (19:13)How advertisers can win through CTV (35:28)PMW's Resell Me a Pen Challenge (41:28)~ Further reading ~ Google reveals third-party cookies are here to stay‘Stop thinking about what Google is going to do next': Adland reacts to third-party cookie plans being scrappedThe Trade Desk to introduce Sincera's data to entire ad industry3 tough questions on... CTV Hosted on Acast. See acast.com/privacy for more information.

Struggling with the time-consuming utility setup for new tenants? Discover a game-changing solution with Zac Maurais of Utility Profit. In this episode, Marc Cunningham explores how Utility Profit streamlines and even monetizes the utility transfer process for property managers. Learn how their platform automates tenant communication, confirms utility transfers, and provides a clear dashboard for managing everything.    Zac also shares insights on economic trends impacting the industry and top tech tools for property managers. Discover how smaller PM companies can leverage technology, like Utility Profit, to offer services comparable to larger players, saving time and enhancing tenant satisfaction.    This episode reveals a must-know tool for any property manager looking to boost efficiency and potentially generate additional revenue.   Follow this link to learn more about Utility Profit. https://www.utilityprofit.com/?utm_source=paid&utm_medium=sponsorships&utm_campaign=PM+Build   Manage more doors with less stress with LeadSimple!   Grow your property management business with PMW.   Rentvine - the property management software you can trust   To find out more about Marc's coaching services click here.   Join Marc's new property management Facebook group   This podcast is produced by Two Brothers Creative.  

Last month, Google announced it is no longer planning to roll-out a ‘user-choice' feature allowing users to opt out of being tracked by third-party cookies on Chrome. Notably, Anthony Chavez, VP Privacy Sandbox at Google, said in a blogpost that this decision comes off the back of industry feedback.On this episode of the Performance Marketing Unlocked podcast, Jyoti Rambhai, PMW's Premium Content Editor (1:44), joins host Joe to put this news under the magnifying glass and analyse exactly what this means for the industry at large.Together, the pair attempt to answer some key question, such as: are third-party cookies here to stay? Is first-party data still an industry priority? And does Google feat the DOJ will really force it to sell Chrome?This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (1:44) Google is not deprecating third-party cookies on Chrome – why?(13:41) Is user privacy really an industry priority?~ Further reading ~ Google reveals third-party cookies are here to stay‘Stop thinking about what Google is going to do next': Adland reacts to third-party cookie plans being scrappedThe future lies in first-party data: Lessons learnt from Google's 'flip-flopping' decisions Hosted on Acast. See acast.com/privacy for more information.

How has PPC and paid media evolved—and what skills do marketers need to thrive in an era of automation, AI, and emerging platforms?In this episode, PMW's News Reporter Reem Makari speaks with Clotilde de La Noue, Acting Head of Digital and Performance Marketing at the Financial Times; Lydia Wigley, Paid Media Strategy Director at Croud; and Tom Chandler, Founder of The Digital Lighthouse. Together, they explore the shift from manual to automated processes, the importance of cross-channel collaboration, and the growing role of machine learning in paid search.They also reflect on the challenges of convincing senior leaders to invest in new platforms like TikTok; why traditional PPC skills like testing and rigor still matter; and how marketers can better communicate complex strategies to different stakeholders. Plus, they share predictions for the future of performance marketing and tackle some common myths about PPC and paid media.~ Episode breakdown ~(2:27 – 6:53) Evolution of PPC: From manual bidding to AI integration(6:53 – 11:59) Challenges, opportunities, and the value of traditional PPC skills(11:59 – 22:17) Cross-channel collaboration and communicating with senior leaders(22:17 – end) Future trends, emerging platforms, and myth or fact: PPC edition~ Further reading ~Pay Per Click (PPC)Performance driven paid media the most critical investment for 62% of marketersGoogle or Meta? The best way to spend your paid media budget during peak Hosted on Acast. See acast.com/privacy for more information.

The most effective way to move your property management business forward is to practice periodic strategic thinking. Marc shares how his company practices strategic thinking and the specific tactics to achieve long-term success. Marc Cunningham guides you through the key business areas of growth, pricing, owner communication, and marketing.    Learn how to develop a proactive approach instead of constantly reacting to emergencies. Discover actionable strategies to define your growth goals, optimize your pricing structure, enhance communication with owners, and create a powerful marketing strategy.    This episode provides property managers with the tools and insights to elevate their business and work smarter, not harder.    Also, learn about Marc's new Strategy and Action Groups. This new program is designed as a way for property management company leaders to pull out of the weeds and make strategic decision for future business success.    This episode offers a roadmap for strategic transformation.   To learn about Marc's PM Strategy & Action group click here:https://www.pmbuild.com/action   Manage more doors with less stress with LeadSimple!   Grow your property management business with PMW.   Rentvine - the property management software you can trust   To find out more about Marc's coaching services click here.   Join Marc's new property management Facebook group This podcast is produced by Two Brothers Creative.

UK digital adspend is set to surpass £30bn in 2025 and the creator economy is now worth over £18bn globally, however, brands are failing to get the most out of their influencer partnerships, according to an expert.On this episode of the Performance Marketing Unlocked podcast, Caspar Lee, co-founder of Influencer and former YouTube mega-star (15:53), outlines the challenges facing creators today, and why brands need to do better to ensure their investments in influencer marketing pay-off. Fortunately, Caspar provides a road-map for future success.Preceding that discussion however, host Joe is joined by PMW's News Reporter Reem Makari (2:19) to dissect the latest IPA Bellwether report, covering Q1 of 2025. Marred by resoundingly negative sentiment from those surveyed, the pair discuss the future of the UK's advertising industry and whether or not things will trend upwards in the future or continue to decline.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (2:19) Dissecting the latest IPA Bellwether report(15:53) Caspar Lee talks about the inception of his influencer marketing business(27:48) How brands and creators can foster partnerships that last(38:28) PMW's Resell Me a Pen Challenge~ Further reading ~ IPA Bellwether: UK adspend declines for the first time in four yearsCreators and brands are misaligned on what they want partnerships to achieve‘The traditional consumer is dead': Industry responds to Unilever CEO's bold influencer marketing plans Hosted on Acast. See acast.com/privacy for more information.

What does a truly modern, data-led marketing strategy look like in a post-cookie, AI-powered world?In this episode, PMW's News Reporter Reem Makari speaks with Jodie Millward, Agency Partnerships Lead UK at Linkby, and Noelle Runo, Head of International Marketing and Communications at Making Science. Both 30 Under 30 winners talk about why some data strategies feel outdated, how brands can get more from their first-party data, and the role of AI in improving decision-making.They also reflect on the need to test new channels, the importance of timing and placement, and how marketers can make data work with them—not against them.New episodes of the mini series will continue to come out fortnightly alongside the main show, Performance Marketing Unlocked. Click this link to view the winners from this year's 30 under 30 awards.~ Episode breakdown ~(0:00 – 6:55) Smarter strategies with first-party data(6:55 – 15:20) Gen Z, privacy, and transparency(15:20 – 27:45) Collaboration, innovation, and long-term thinking(27:45 – 35:10) Trends to watch in 2025(35:10 – end) Myth or Fact: Data Edition~ Further reading ~10 ways to make your first-party data work harder (Part 1)Data Protection Day: ‘Marketers can play a crucial role in fostering consumer trust'How to use synthetic data for enhanced ad addressabilityHow to maximise geolocation dataDon't let your data haunt you: 4 privacy nightmares and how to avoid them Hosted on Acast. See acast.com/privacy for more information.

Do you want your owner clients to see you as more than just someone who handles repairs? To truly be an asset advisor, property managers need a solid understanding of property loans. In this episode, Marc chats with Josh Heinz of LendingOne, to demystify the world of property loans and lending.    They discuss the critical differences between individual and portfolio loans, and why this matters to property managers. Learn why choosing between a local bank and a private lender can significantly impact your client's investment strategy.    Josh also addresses common misconceptions held by both property managers and investors. Discover how understanding loan specifics can elevate your expertise and strengthen client relationships.    Whether you're a seasoned property manager or just starting, this discussion provides essential insights to enhance your service and better serve your investor clients. Tune in to gain knowledge that will position you as a true asset advisor.   Learn more about the LendingOne Growth Program here: https://lp.lendingone.com/grow   Manage more doors with less stress with LeadSimple!   Grow your property management business with PMW.   Rentvine - the property management software you can trust   To find out more about Marc's coaching services click here.   Join Marc's new property management Facebook group This podcast is produced by Two Brothers Creative.

Retail media is one of the fastest growing channels in adland, with industries such as finance and travel among the latest joining the party – but will the retail media bubble eventually burst?On this episode of the Performance Marketing Unlocked podcast, Katrina Smart, VP of Digital Commerce at Mars United Commerce (15:14), uses her decade of experience in digital commerce to inform her take on the future of the channel. Katrina answers questions including 'is retail media on a collision course with socials commerce?', 'how can advertisers measure retail media outcomes accurately?', and more.Preceding that discussion, is a catch-up with PMW's Editor Robin Langford (2:20), who is back in the studio alongside host Joe to figure out whether or not news publishers are going to see an increase or decrease in future advertising investment. The pair analyse two recent headlines with conflicting contentions and talk about the 'Trump effect' currently engulfing the news landscape. Robin also reveals the much anticipated theme of this year's PMW 100 Powerlist – with entries open now!This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (2:20) Should news publishers prepare for an adspend boom or bust?(15:14) Breaking down a decade of retail media(32:56) Can social commerce and retail media co-exist?(41:18) PMW's Resell Me a Pen Challenge~ Further reading ~ Google claims European news content has ‘no measurable impact' on its ad revenueStagwell to increase adspend on news media by 22%‘Marketers will need to be flexible': What Trump's tariff war means to the advertising industryWPP acquires data firm InfoSumRetail media marketers can't ignore social commerce Hosted on Acast. See acast.com/privacy for more information.

SEO is a performance channel that has changed rapidly over the years, but are the old rules still relevant in a world that is impacted by AI and social media?In the first ever episode of Digital Disruptors, winners from this year's 30 under 30 awards talk about the generational differences in SEO thinking, how AI impacts it, and the future of search beyond Google. PMW's News Reporter Reem Makari speaks to Mollie Ellerton, Head of SEO at Hookflash, and Jean Sarunporn, SEO Director at MG OMD, to discuss how their generation of marketers view search today, what strategies they see as outdated and which ones are still being used today, looking at search beyond Google, and more.New episodes of the mini series will continue to come out fortnightly alongside the main show, Performance Marketing Unlocked. View the winners from this year's 30 under 30 awards here. This episode was produced by Haymarket Studio Manager, Nav Pal and hosted by PMW News Reporter, Reem Makari. ~ Episode breakdown ~(1:19 - 4:03) Challenging Traditional SEO Mindsets(6:56 - 11:30) Evolving Search Platforms(16:00 - 19:15) AI in SEO(22:38 - 30:34) First SEO Success Stories(39:22 - 42:38) Myth or Fact SEO Game Hosted on Acast. See acast.com/privacy for more information.

As affiliate marketing evolves, brands need to ensure their programmes drive true incremental value – not just discount-driven sales. But with rising costs and increasing competition for top-tier affiliates, how can marketers ensure profitability while driving long-term customer growth?In part two of our sponsored Performance Marketing Unlocked podcast series, brought to you in partnership with Rakuten Advertising, Harry Johns, Director, Business Development – Finance, Travel and Emerging Verticals at Rakuten Advertising, joins host Joe to explore how brands can optimise commission structures, measure incrementality and use performance-based strategies to reward high-life-time-value customers – ensuring affiliate partnerships drive real business impact.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur and is sponsored by Rakuten Advertising. Hosted on Acast. See acast.com/privacy for more information.

Do you ever dream of selling your property management business one day? Or just curious about its current value? In this insightful episode, Marc chats with property management consultant Deb Newell about the ins and outs of selling a property management business. This conversation dives deep into key factors that influence a company's valuation, including EBITDA multiples and contract terms.    Deb shares her expertise on determining the right time to sell, identifying potential buyers, and what steps owners should take now to maximize their company's appeal in the future. This episode is packed with valuable advice on preparing your business for sale and understanding the current market dynamics.   Whether you're considering selling soon or just want to increase your company's value, this episode offers essential guidance from industry experts.   To connect with Deb check out https://www.propertymanagementconsulting.com.   Manage more doors with less stress with LeadSimple!   Grow your property management business with PMW.   Rentvine - the property management software you can trust   To find out more about Marc's coaching services click here.   Join Marc's new property management Facebook group This podcast is produced by Two Brothers Creative.

Connected TV (CTV), steaming, digital and online are some of the most commonly heard terms across adland... but what do they actually mean? According to two industry veterans, nothing.On this episode of the Performance Marketing Unlocked podcast, Wayne Butler, Head of Media Effectiveness at Sky Media and Nigel Walley, CEO at Decipher (20:18), argue that many of the terms and phrases often thrown around in the industry today do nothing but create confusion and mislead clients – and when it comes to measurement and data, the ramifications of relying on these "buzzwords" can be detrimental to brands.Preceding that discussion however, PMW's Premium Content Editor, Jyoti Rambhai (2:36), joins host Joe to review the many mergers and acquisitions that have enveloped agencies, adtechs, and more over the past six months. This chat sets the scene for the launch of PMW's new investigative series, '3 Tough Questions', the first edition of which is all about mega agencies and holding companies – live on the website now.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (2:36) Why has the mergers and acquisitions landscape gone into overdrive in 2025?(20:18) The buzzwords hurting marketers and brands(42:14) What can advertisers do to resolve these issues?(52:56) PMW's Resell Me a Pen Challenge~ Further reading ~ Shareholders vote in favour of Omnicom–IPG merger Scope3 reimagines media buying with launch of agentic AI platform Nearly 90% of TV ad impressions are only reaching half of households Almost 70% of ‘parents' targeted by ads don't have kids Hosted on Acast. See acast.com/privacy for more information.

On this special episode of the Performance Marketing Unlocked podcast, learn how to build an effective affiliate marketing strategy that can scale globally while maintaining local appeal. Recorded live on stage at PMW Unlocked 2025 and brought to you in partnership with Rakuten Advertising, PMW's Multimedia Editor Joseph Arthur and Rakuten Advertising's Senior Vice President of Advertising, EMEA, Nick Fletcher, set the current affiliate marketing scene, break down the best strategic approach for building a network, and look to the future of the space – making some bold predictions. This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur and is sponsored by Rakuten Advertising. Hosted on Acast. See acast.com/privacy for more information.

Marc takes open questions from property managers on a variety of topics including effective strategies for handling disrespectful tenants, creating DIY repair videos, and qualifying potential owners. Learn how to respond to negative reviews, implement a welcome gift strategy, and navigate the complexities of credit repair recommendations.   This episode is packed with valuable insights and actionable advice, guiding you towards a more efficient and successful property management business. Gain expert knowledge and tackle those everyday challenges with confidence.   For reliable real estate loans for investors check out LendingOne.   Manage more doors with less stress with LeadSimple!   Rentvine - the property management software you can trust   Grow your property management business with PMW.   Join us at the NARPM Broker Owner Conference.   To find out more about Marc's coaching services click here.   Follow this link to spend 2 days with Marc and learn how to run a property management business   Join Marc's new property management Facebook group This podcast is produced by Two Brothers Creative.

Les Binet, Dr Grace Kite, Sophie Miller and Calfreezy are just some of the marketing minds who graced the stage at PMW Unlocked 2025, captivating the thousands of attendees with insights, anecdotes and crucially, data.But what were they all talking about? On this episode of the Performance Marketing Unlocked podcast, the PMW editorial team (2:18) discuss the biggest lessons, surprises and themes from the third edition of PMW's annual headline event, PMW Unlocked.From MMM's latest updates and the future of agencies to the cultural shifts occurring within the industry and why you need to meet AI head on, this episode is offers an update on the current state of affairs in adland as we round out the financial year.Also on this episode, as a special treat, enjoy the full recording from one of our headline sessions taken right from the main stage (29:01)! Host Joe speaks with famed youtuber, podcaster and entrepreneur Calfreezy, on how brands can better leverage influencer marketing. An influencer of 15 years, Calfreezy reveals all his best tips and tricks for fostering long-term brand and influencer relationships that deliver for both parties.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (1:51) The team reviews PMW Unlocked 2025(20:58) Is a cultural shift incoming for marketing?(29:01) Why your brand needs more than just ads, with guest Calfreezy~ Further reading ~ Why Les Binet hates performance marketing‘Lots of littles': Dr Grace Kite on the future of brand building in the performance era6 questions with… Sainsbury's Head of Digital Marketing, Carla Parry Hosted on Acast. See acast.com/privacy for more information.

"We don't have much option but to put prices up." Undoubtedly, both the current macro and micro-economic climates will have businesses and consumers tightening their respective purse strings.On this episode of the Performance Marketing Unlocked podcast, Helena Hudson, Founder of Real Eating Company (21:05), talks all things small business. From the inception of her own over two decades ago to the threats and opportunities UK businesses contend with today – such as incoming increases to employer National Insurance contributions in April and how trustworthy brands can create growth amid economic turmoil – Helena leaves no stone unturned.Preceding that discussion, is a conversation with PMW's News Reporter, Reem Makari (2:13), who offers a review of big tech, big streaming, and big socials' Q4 revenue reports, spotlighting the platforms outperforming the competition and putting the pressure on those falling behind.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.For any brands looking to claim their FREE tickets to Performance Marketing Unlocked, taking place at London's Business Design Centre from 4-5 March, follow this link: https://www.performancemarketingunlocked.com/register-brand~ Episode breakdown ~ (2:13) Which platforms performed best in Q4 2024?(21:05) Building a business in the face adversity with the founder of Real Eating Company(39:28) An assessment of the UK's small business ecosystem(53:00) PMW's Resell Me a Pen Challenge~ Further reading ~ Big tech Q4 earnings: Amazon, Alphabet, Netflix, Meta and Microsoft comparedIPA Bellwether: UK adspend returns to growth but main media plummets‘A double-edged sword': Labour's ‘Halloween budget' has marketers reconsidering approach to growth Hosted on Acast. See acast.com/privacy for more information.

Feeling Anxious About the FTC Lawsuit Against Greystar? The recent FTC lawsuit against Greystar has sent shockwaves through the property management industry, leaving many property managers feeling uncertain and anxious about the future.In this episode, Marc Cunningham provides clarity and guidance on navigating the evolving landscape of fee transparency and compliance.   Discover the potential implications of the Greystar lawsuit for your business and learn actionable strategies to protect yourself.   Marc shares best practices for disclosing fees, setting fair application fees, and building trust with tenants. Gain valuable insights and alleviate your anxiety surrounding the FTC's crackdown on hidden fees and deceptive advertising.   Links to out resources:   Press release from FTC https://www.ftc.gov/news-events/news/press-releases/2025/01/ftc-state-colorado-take-action-against-greystar-nations-largest-multi-family-rental-property-manager?   Grace Property Management Fee Transparency Policy https://www.rentgrace.com/fee   Reconcile Daily - A daily reconciliation service ensuring your trust accounts are accurate and compliant https://www.reconciledaily.com Manage more doors with less stress with LeadSimple!   Grow your property management business with PMW.   Join us at the NARPM Broker Owner Conference.   To find out more about Marc's coaching services click here.   Follow this link to spend 2 days with Marc and learn how to run a property management business   Join Marc's new property management Facebook group This podcast is produced by Two Brothers Creative.

Just about every marketer has the Super Bowl circled on their calendars each year. Whether you're working with a brand that splurges on an £8.5m halftime ad slot or with a more modest organisation attempting to leverage the 120 million strong audience in real time, the opportunities are boundless... but unfortunately, so are the risks.On this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford (2:22) joins host and Multimedia Editor Jospeh Arthur to discuss recent Super Bowl trends and reveal some of their favourite campaigns from the past. Following their brief preview, Chiara Manco, Creative and Media Partnership Director at System1 (21:49), joins the pair for a proper post-game analysis.In the wake of the Eagles big victory, the trio lean on System1's 'Test Your Ad' data to reveal adland's winners and losers from the match. Which brands nailed their campaigns and why? What trends emerged this year? And which performance campaigns took advantage of the event's audience best?Finally, Chiara tries her hand at an NFL-themed Resell Me a Pen Challenge (45:05).This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.For any brands looking to claim their FREE tickets to Performance Marketing Unlocked, taking place at London's Business Design Centre from 4-5 March, follow this link: https://www.performancemarketingunlocked.com/register-brand~ Episode breakdown ~ (2:22) Previewing Super Bowl LIX's advertising(21:49) A postgame analysis of all the Super Bowl's best (and worst) campaigns(45:05) PMW's Resell Me a Pen Challenge~ Further reading ~ Super Bowl LIX preview: Authentic stories and proactive performance strategies will win the dayFox to stream the Super Bowl for free on ad-supported platform Tubi Hosted on Acast. See acast.com/privacy for more information.

Social media has changed in recent weeks. Fuelled by the inauguration of US President Donald Trump, TikTok's potential ban in the US and Meta's removal of fact checkers in the name of "free speech" has raised some eyebrows across the advertising industry.As a rapidly growing performance marketing channel, the implications of this social upheaval – particularly from a brand safety perspective – are unclear. As such, this episode of the Performance Marketing Unlocked podcast features our News Reporter Reem Makari (1:58), who alongside host Joe, dissects the state of social media and offers some advice for confused marketers on what to do next.Following that discussion is a conversation with Perrine Masset (22:14), Marketing Lead at Deloitte Digital, who attempts to put the spotlight on an issue currently bubbling under the surface in marketing – passion vs process. With the age of data-driven marketing overtaking adland, Perrine warns that marketers are getting bogged down in the nitty gritty processes of the job, restricting their ability to embrace their passion and let creativity shine through.How do we overcome this problem? Joe and Perrine reveal all later in the episode.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (1:58) How should advertisers respond to Trump's influence on social media?(22:14) Passion vs Process – finding the right balance(37:26) Is AI here to help or hinder creativity? (48:12) PMW's famous 'Resell Me a Pen' challenge~ Further reading ~ Trump signs order to delay TikTok ban for 75 days The Trump 2.0 era of Meta: What does 'getting rid of fact-checkers' mean for advertisers?Meta incentivises content creators to join its platform with $5,000 bonus scheme Hosted on Acast. See acast.com/privacy for more information.

NOTE: Today's episode features a SNEAK PEEK of the 2025 Moccasin Creek Festival lineup! Be the first to know who is coming to Lake Sara this June 19-22! You'll have to listen to the episode to find the announcement! TODAY'S EPISODE:Terry Klein (Austin, TX) joins us for a thoughtful look at a songwriter who took the leap of faith into becoming a full time musician later in life after a full time law career. His songs can evoke vivid imagery and help put you in another place, and maybe even learn a thing about yourself. Bill and Terry were able to dive right in as good friends and get right to the meat and potatoes of Terry's 5 most popular songs.Terry will be part of the faculty at PMW's upcoming Little Grassy Winter Songwriter Retreat at Touch of Nature in Makanda, IL Fri, Feb 28 — Sun, Mar 2. More info here. We send our thoughts out to Terry's friends and family in the LA area who face unimaginable tragedy and struggle in the wake of the recent fires.Enjoy today's episode with Terry Klein!Track list:This Too Shall PassDull Women Keep Immaculate HomesWedding DayDoes the Fish Feel the KnifeOklahomaTerry Klein: Esteemed GuestBill Poss: HostGarrett Burris: Co-host, Producer, Backing Vox, BassJJ Passalacqua: Voiceovers, Positive ReinforcementThe Guest List is about songwriters, their most impactful songs, and the stories behind them. Bill Poss, a notable troubadour in his own right, is your host and executive producer. Each episode, we ask a traveling songwriter to perform their 5 most popular/requested songs -- all in front of a live, invite only, studio audience at the Poss Music Works headquarters in Effingham, IL.Garrett Burris on the 1s and 2s. JJ Passalacqua with the news.It's right where you've always wanted to be - on The Guest List!Thanks to our sponsor Village Wine & Gifts in Effingham, IL! Featuring live, local music every week and a great selection of wine, beer, spirits, and more. They've been huge supporters of local music and Poss Music Works is proud to work with them to bring you The Guest List!Subscribe to our show on Apple Podcasts, Amazon Podcasts, and Spotify. Tell your friends!Presented by Poss Music Works, a 501 (c)3 NFP based out of Effingham, IL -- presenters of Moccasin Creek Festival, Summer Sundown Music Festival, Little Grassy Get Down, Little Grassy Winter Songwriters' Retreat, one-off concerts, workshops, and kids' events throughout Central and Southern Illinois.Our mission is to bring arts/culture tourism and cultural enrichment to our rural part of the worldVisit us at: www.PossMusicWorks.com.Go see live music!

Google has been the King of Search since 1998 – but for how much longer can it retain the crown?Social platforms like TikTok and Instagram have become popular discovery tools and large language models like ChatGPT can serve as search engines in their own right, leaving Google to fight a war on several fronts to maintain its supposed search "monopoly".But with a looming TikTok ban in the US and Meta removing fact checkers across its platforms, advertisers have every right to feel a little behind all the ongoing changes across the search and social landscapes. To help make sense of it all, this episode of the Performance Marketing Unlocked podcast features Chris Pearce, Managing Director of Greenpark Digital (21:56), and veteran of search marketing.Preceding that discussion however, is a chat PMW's Premium Content Editor Jyoti Rhambai (2:10), who opens the episode (and the new season of the show!) alongside host Joe to talk about the industry predictions they think will come to fruition in 2025, as well as some they aren't so sure of.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (2:10) Which 2025 adland predictions will come true?(21:56) Greenpark's Chris Pearce talks the changing search ecosystem(33:58) How should marketers be using search and social in 2025?(47:17) PMW's famous 'Resell Me a Pen' challenge~ Further reading ~ TikTok ban: US Supreme Court shows scepticism as creators move to other platformsWhy Google has never looked more fragile as an advertising channelTikTok rivals Google with launch of its own search ads solution‘AI is emerging from the hype cycle': 21 marketers on automation and emerging channels‘CMOs will pivot towards 1-to-few': 7 experts on how AI will change marketing in 2025 Hosted on Acast. See acast.com/privacy for more information.

Myles sits down with Itamar Marcus, founder of Palestinian Media Watch [PMW]. Founded in 1996, Palestinian Media Watch (PMW) is a non-profit Israeli research institute known internationally for its in-depth research of Palestinian society from a broad range of perspectives. PMW's findings are sought after by governments, legislators, media outlets, and decision-makers worldwide and have played a central role in correcting inaccurate narratives about the Israel-Palestinian conflict.To learn more and support PMW's efforts:https://palwatch.org/Support the show

The year is almost over and you know what that means, it's time to look back on what was and throw out some hot takes for what's ahead.On the final episode of the Performance Marketing Unlocked podcast season 3, the entire PMW editorial team (1:51) is in the studio to talk about 2024's biggest surprises, 2025's most exciting trends, and assess the myriad of opportunities and threats facing adland in the coming months.It isn't all debate however, we also embrace the festive season by playing a little game that sheds some light on the team's favourite Christmas films.See you in the new year for season 4!This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (1:51) The PMW team reviews 2024(21:49) Hot takes for 2025(46:42) Biggest opportunities and threats facing adland next year(51:53) Festive fun!~ Further reading ~ GARM to shut down following Musk's X antitrust lawsuit‘Anyone else tearing their hair out too?': Adland reacts to Google's big cookie comebackDentsu forecasts global advertising market to grow 6.8% in 2024TikTok faces US ban by the new year if it doesn't sever ties with ByteDance Hosted on Acast. See acast.com/privacy for more information.

Ongoing customer loyalty is widely agreed as being pivotal to any businesses long-term success, but how to best go about creating it is up for debate.On this episode of the Performance Marketing Unlocked podcast, Guy Meyers (28:29), Senior Director of Customer Success (Global) at Recurly, argues why – despite loyalty ultimately being an upper funnel, brand-building play – data is the most valuable asset for generating it.Preceding the discussion with Guy however, is a final Black Friday rundown from PMW's Premium Content Editor, Jyoti Rambhai. Alongside host Joe, Jyoti reviews all the important marketing trends to prepare you for the weekend ahead, with some breaking news interrupting the show.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (3:50) PMW discusses the upcoming Black Friday Cyber Monday Weekend(19:31) Breaking news!(26:56) 60 second news round-up(28:29) Introducing Recurly's Guy Meyers(41:50) Can loyalty be measured?(53:57) PMW's famous 'resell me a pen' challenge~ Further reading ~ Adland on the cusp of ‘record breaking' Black Friday weekendEssential tasks every marketer should tick off before Black FridayWhy data privacy is a balancing act: navigating personalisation and trust in the digital eraPerformance marketing software market to double by 2032Netflix revenue grew 17% as hit series Baby Reindeer and Bridgerton attract audiences Hosted on Acast. See acast.com/privacy for more information.

Where will retail media be 12 months from now? Will the UK market finally be as "mature" as the US? Will AI have upended the channel? And will the term itself still be common place?To answer these questions, PMW's Editor Robin Langford (25:00) joined host Joe at Retail Media Summit UK '24. Recorded on the ground at the event, Robin and Joe discuss the channel's top talking points and reveal their biggest takeaways from the day. Interwoven within the discussion are clips from interviews conducted at the Summit with channel experts from the likes of Co-op, WH Smith, Tesco, Boots, The Very Group, and more.Also on this episode, the entire editorial team is in the studio (3:19) to reminisce about last week's PMW Awards 2024, each revealing a favourite winner and a personal highlight from the evening.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (3:19) The PMW team talk our 2024 awards(25:00) Defining retail media(37:27) What does the future of retail media look like?(44:14) Retail media in the US vs the UK~ Further reading ~ A moment at Retail Media Summit UK '24 with... Boots Media GroupCan retail media deliver a true halo effect this Christmas?Performance Marketing World Awards: all 28 winners announcedView from the red carpet: photos from the PMW Awards 2024PMW Awards 2024: The winner's circle in pictures Hosted on Acast. See acast.com/privacy for more information.

Welcome back to The Guest List presented by Poss Music Works! We hope you had a great summer and are off to a nice fall season. The music hasn't stopped around here, and as a matter of fact, PMW is busier than ever. We'll tell you all about it on today's episode. It is our pleasure to bring you the Honky Tonk sounds of Nashville's Hannah Juanita, with help from Mose Wilson, today on Episode 1 of Season 3!Hannah Juanita: Esteemed GuestMose Wilson: Electric Guitar and Backup VoxBill Poss: HostGarrett Burris: Co-host, ProducerJJ Passalacqua: Lighting Coordinator, VoiceoversThe Guest List is about songwriters, their most impactful songs, and the stories behind them. Bill Poss, a notable troubadour in his own right, is your host and executive producer. Each episode, we ask a traveling songwriter to perform their 5 most popular/requested songs -- all in front of a live, invite only, studio audience at the Poss Music Works headquarters in Effingham, IL.Garrett Burris on the 1s and 2s. JJ Passalacqua with the news.It's right where you've always wanted to be - on The Guest List!Thanks to our sponsor Village Wine & Gifts in Effingham, IL! Featuring live, local music every week and a great selection of wine, beer, spirits, and more. They've been huge supporters of local music and Poss Music Works is proud to work with them to bring you The Guest List!Subscribe to our show on Apple Podcasts, Amazon Podcasts, and Spotify. Tell your friends!Presented by Poss Music Works, a 501 (c)3 NFP based out of Effingham, IL -- presenters of Moccasin Creek Festival, Summer Sundown Music Festival, Little Grassy Get Down, Little Grassy Winter Songwriters' Retreat, one-off concerts, workshops, and kids' events throughout Central and Southern Illinois.Our mission is to bring arts/culture tourism and cultural enrichment to our rural part of the worldVisit us at: www.PossMusicWorks.com.Go see live music!

What's Google's AI innovation strategy? And how is it responding to social media's impact on the search landscape?On this episode of the Performance Marketing Unlocked podcast, Dyana Najdi (23:56), Managing Director for Google Advertising UKI – leading specialist teams who deliver AI-driven solutions for partners and customers – lifts the veil on how the tech giant strength-tests its AI output and explains why she's not worried about social media's growing search capabilities.Prior to that discussion with Dyana, PMW's Premium Content Editor Jyoti Rambhai (2:59) joins host Joe to dissect the latest IPA Bellwether Report, with a keen eye on the upcoming Autumn Budget, US election, and more.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (2:59) PMW's Premium Content Editor Jyoti Rambhai discusses the latest IPA Bellwether Report(23:56) Introducing Google's Dyana Najdi(26:53) What's the current state of the search landscape?(43:15) Is there an AI arms race?(51:36) PMW's famous 'resell me a pen' challenge~ Further reading ~ Google announces additional AI-powered PMax updates for peak seasonGoogle shakes up Performance Max ad auctions ahead of peak shopping seasonOver a third of consumers to reject third-party cookies in Chrome next yearIPA Bellwether: UK adpsend freezes for first time in over three years‘When finances are constrained, that's when the magic happens': Adland unfazed by shock UK adspend freeze Hosted on Acast. See acast.com/privacy for more information.

Will AI help put an end to the agency vs in-house vs in-house agency debate?On this episode of the Performance Marketing Unlocked podcast, Lydia Hinchliff (16:18), Director of Strategy at performance marketing agency, Journey Further, argues why we shouldn't all throw caution to the wind and hop aboard the AI-train, believing instead that a human-driven, holistic approach to both breaking down marketing silos and building an agency/brand relationship is the best way forward.Preceding Lydia however, is PMW's Editor Robin Langford (2:18), who gives a state of play report for adland as it heads into the famed 'Golden Quarter'. Joe quizzes Robin on the importance of seasonal shopping events, whether or not the opportunities outweigh the risks, who, if anyone, is the king of e-commerce, and more.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (2:18) PMW's Editor Robin Langford answers four key questions surrounding the need for brands to invest in the golden quarter.(16:18) Introducing Journey Further's Lydia Hinchliff(18:19) Is performance moving up the funnel as much as we think?(38:58) Can agencies compete with AI?(49:51) PMW's famous 'resell me a pen' challenge~ Further reading ~ Agency vs in-house vs in-house agency? The big question that's divided marketers‘A litmus test for buying intent': Can Amazon Prime Day dispel peak shopping season jitters?Nearly half of marketers believe AI will make their companies less dependent on agenciesOver nine in ten marketers have experienced selective reporting from agenciesCannes Lions 2024: Creativity isn't dying, but its ‘big idea' gatekeepers are losing their grip Hosted on Acast. See acast.com/privacy for more information.

What media platforms do marketers prefer to spend on? And using what channels? Perhaps more importantly, how do their preferences align with consumers?On this episode of the Performance Marketing Unlocked podcast, Gonca Bubani (13:04), Global Thought Leadership Director of Media at Kantar, unpacks their latest Media Reactions report, reviewing the findings in an attempt to determine whether or not their really is freedom of choice in digital advertising.Opening this episode however, is PMW's Premium Content Editor Jyoti Rhambai (2:05), fresh off her flight back to London from Boston. Alongside host Joe, Jyoti regales us with tales from her trip to HubSpot's Inbound Conference 2024, revealing the biggest marketing trends talked about at the event and hot takes from industry superstars including Ryan Reynolds and Serena Williams.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (2:05) A review of Hubspot's Inbound conference 2024 with Jyoti Rhambhai(13:04) Introducing Kantar's Gonca Bubani(24:12) Are marketers paying enough attention to consumers' advertising preferences?(34:09) Is there really freedom of choice in advertising?(44:28) PMW's famous 'resell me a pen' challenge~ Further reading ~ Amazon, TikTok, Netflix and YouTube crowned advertising's golden childsX poised to suffer ‘biggest recorded pullback' from advertisers everIs AI bridging the gap between performance and creative?Hubspot launches host of AI-powered tools for marketers Hosted on Acast. See acast.com/privacy for more information.

Would you rather attend a film festival curated by Rider Strong OR Will Friedle?? The choice is yours when Will and Rider are forced to choose 5 movies to feature in their very own PMW film festival! But the films aren't the only factor to consider. The guys also have to pick snacks to go along with their selections, and the competition gets heated! So grab a ticket, get a good seat and don't forget to visit the snack bar, cause it's time for the newest Pod Meets World! Vote for your favorite now on our Instagram @PodMeetsWorldShow…See omnystudio.com/listener for privacy information.

Creating an identity on social media is becoming increasingly important for brands, and leveraging popular trends like 'Brat Summer' and 'Demure' can be a quick-fire way of making headway in this respect. But it doesn't come without risk, particularly when investing in influencers and creators to send a brand's message out into the world.On this episode of the Performance Marketing Unlocked podcast, Ellie Hooper (16:00), Head of Client at The Goat Agency, outlines exactly how performance marketers can ace their organisation's influencer and social media marketing, whether that be organic or paid.Opening the episode, once again, is PMW's News Reporter Reem Makari (2:45), who has been working day and night to bring you up to speed with Google's latest antitrust trial against the US Department of Justice. Listen as Reem and Joe set the stakes, reveal the biggest takeaways from day one of the trial, and look to the future through some expert analysis.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Further reading ~ Brat summer turns ‘very demure': how brands can leverage viral TikTok momentsThe future of affiliate marketing: AI, influencers, and beyondWhat's really happening in affiliate and influencer marketing?Everything you need to know ahead of Google's antitrust trialGoogle vs. the DOJ day one: what we know so far Hosted on Acast. See acast.com/privacy for more information.

"Top 5 Winter Songs? A winter themed episode, lads? In August?!? Good timing, doofuses!" We hear you, imaginary (and, frankly, rather rude) podcast critic. And our retort is that our friends in the southern hemisphere are still firmly in the grips of winter. For example, our Third Lad this week, one of the greatest songwriters that Australia has ever produced (and an artist who is on the short list of Brett's musical heroes), Peter Milton Walsh from The Apartments! PMW has led the Apartments in various incarnations since 1978, starting with the spiky indie pop of the EP 'The Return of the Hypnotist' on The Go-Betweens' Able Label. After brief stints with The Go-Betweens and Ed Kuepper's post-Saints band The Laughing Clowns, the Apartments reformed in 1984 with the classic single "All You Wanted." Their first full length, 'The Evening Visits...And Stays For Years', followed in 1985 on Rough Trade, with the 1987 single "The Shyest Time" featured on the John Hughes soundtrack for Some Kind of Wonderful. Among the Apartments' string of breathtakingly gorgeous, diverse records are 'Drift' (1993), 'A Life Full Of Farewells' (1995), 'Apart' (1997), 'No Song No Spell No Madrigal' (2015), and 'In And Out Of The Light' (2020). For the uninitiated, Welcome to Walsh World! Peter stopped by in between sessions for a forthcoming record. Just as a small forewarning, we recorded our lists afterwards...so any juvenile, off-topic or off-colour side conversations about pillows, tank tops, getting lost in department stores, or Art Garfunkel lookalikes are no reflection on the pure class of Mr. Walsh. Hopefully, to quote the man himself, we didn't "take something good and make a mess of it". Special thanks to Marc Shea from the great fellow Pantheon show Performance Anxiety for the introduction, and much gratitude to Peter's wife Kate for the coordination. This was an incredible thrill for us! Proud members of the Pantheon Podcasts family. Learn more about your ad choices. Visit megaphone.fm/adchoices

Is audio advertising a viable performance marketing channel? The millions of Brits listening to music and podcasts everyday tell us there is certainly an active audience ready to be leveraged, but UK adspend indicates that marketers aren't yet sold on the medium.To convince them otherwise, this episode of the Performance Marketing Unlocked podcast features Ed Couchman (20:19), Head of Sales for the UK and Northern Europe at Spotify. With over 626 million monthly active users, Ed believes Spotify represents why audio advertising is quickly becoming performance marketing's most underutilised advertising channel.Like any good salesman, Ed brought his pitch along with him. From the medium's success in the US to Spotify Ads Manager's litany of case studies, even the most sceptical performance marketer will be hard-pressed to ignore audio's potential.Opening the episode however, is PMW's News Reporter Reem Makari (2:56). Reem joined PMW from a podcasting background and famously adores the practice, so she jumped at the chance to go head-to-head with host Joe for some verbal jousting on why audio ads should demand more marketing dollars than alternative performance channels.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Further reading ~ Everything I've learnt about performance marketing and why I'm choosing to ignore itBudweiser Brazil is transforming songs that name-drop its brand into audio ads on SpotifyWhy brands should be harnessing the power of fandomSpotify's ad marketplace expands to Asia and Latin America with AI Hosted on Acast. See acast.com/privacy for more information.

"Top 5 Winter Songs? A winter themed episode, lads? In August?!? Good timing, doofuses!" We hear you, imaginary (and, frankly, rather rude) podcast critic. And our retort is that our friends in the southern hemisphere are still firmly in the grips of winter. For example, our Third Lad this week, one of the greatest songwriters that Australia has ever produced (and an artist who is on the short list of Brett's musical heroes), Peter Milton Walsh from The Apartments! PMW has led the Apartments in various incarnations since 1978, starting with the spiky indie pop of the EP 'The Return of the Hypnotist' on The Go-Betweens' Able Label. After brief stints with The Go-Betweens and Ed Kuepper's post-Saints band The Laughing Clowns, the Apartments reformed in 1984 with the classic single "All You Wanted." Their first full length, 'The Evening Visits...And Stays For Years', followed in 1985 on Rough Trade, with the 1987 single "The Shyest Time" featured on the John Hughes soundtrack for Some Kind of Wonderful. Among the Apartments' string of breathtakingly gorgeous, diverse records are 'Drift' (1993), 'A Life Full Of Farewells' (1995), 'Apart' (1997), 'No Song No Spell No Madrigal' (2015), and 'In And Out Of The Light' (2020). For the uninitiated, Welcome to Walsh World! Peter stopped by in between sessions for a forthcoming record. Just as a small forewarning, we recorded our lists afterwards...so any juvenile, off-topic or off-colour side conversations about pillows, tank tops, getting lost in department stores, or Art Garfunkel lookalikes are no reflection on the pure class of Mr. Walsh. Hopefully, to quote the man himself, we didn't "take something good and make a mess of it". Special thanks to Marc Shea from the great fellow Pantheon show Performance Anxiety for the introduction, and much gratitude to Peter's wife Kate for the coordination. This was an incredible thrill for us! Proud members of the Pantheon Podcasts family. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you a property manager struggling to find new owner-clients? Joining us in this episode is Chris Springer of Property Management Websites, to share insider tips on how to attract and convert more leads.   Forget relying solely on Google! Marc reveals the #1 marketing tool every property manager needs to dominate their local market – your website!   Learn how to optimize your website, create compelling content, and leverage SEO to reach more potential clients. Chris is an industry expert with a proven track record, and provides actionable insights you can implement immediately.   Follow this link to learn more about Property Management Websites (PMW).   Click this link to learn more about Rentvine.   To find out more about Marc's coaching services click here.   Follow this link to spend 2 days with Marc and learn how to run a property management business   Join Marc's new property management Facebook group This podcast is produced by Two Brothers Creative 2024.

The short answer is yes. The long answer here in this episode is how. Using a weighted vest with osteoporosis comes up frequently as a question. Whether or not you have osteoporosis, stay with me, as I will talk about the overall benefits and science that's been out since at least 2000, perhaps as long as I've been using my weighted vest. Questions I'll Answer in this Episode: Can you use a weighted vest with osteoporosis? [00:06:20] If so, how do you get started safely? [00:09:30] What weight should you be using? [00:39:00] What if you have already fractured? [00:06:30] What if you have chronic upper back and neck pain? [00:40:20] Within this episode I'll show some images of my weighted vest and what you want to look for. They're so much better now than they used to be! It was an injury weighting (see what I did there?) to just put one on two decades ago. And they definitely were  not made for women. I've been lecturing about osteoporosis and osteopenia since 1995. That first adult education class I taught was the first time I left my house without my infant son, I think! Back then I had to draw pictures on the chalkboard of modeling and remodeling of bone, explain these then, new terms, and what was happening. And… we had a list of contraindications that are no longer the best science we have. While much of the decade-by-decade steps to build bone and then prevent or slow loss still are true, the veil of doom has been lifted. We no longer have to pop someone into bubble wrap. But you might think so because a search online will bring up ALL the content over decades. You'll think you are a delicate flower and that oh, my you shouldn't do rotation ever. And this fear mongering has to end - not that you shouldn't be informed about how to exercise correctly and what starting and progression looks like. Breaking Barriers Using Weighted Vest with Osteoporosis Back in 1996 I started working with one client, and then another would be diagnosed with osteoporosis. If you're listening, Mary, you were the first to break some barriers and overcome the fear. You had a good doctor who understood the whole person, and the real way healed. If I were concerned about osteoporosis, what I would do: Resistance training - progressive overload to as heavy as safely possible. My preferred is 5 x 5 reps Employ power in those workouts High Impact - at least 4 sets of 10-20 impacts a day most days of the week Moving during the day, breaking up sedentary periods of time, on non-exercise or recovery days (from strength training and HIIT with impact) the addition of weighted vest during walks or movement around house Whole Body Vibration use most days of the week (in conjunction with strength training and for balance or core exercise. (I use the Move: https://www.flippingfifty.com/powerplate and you can get 20% off with code Flipping50) Yoga consistently for the anti-gravity benefit of unique positions (and maintenance of mobility crucial to stability) Though wearing a weighted vest did not have a significant positive impact on the lumbar spine, Whole Body Vibration does. “lumbar spine BMD (MD: - 0.01; 95% CI [- 0.02, - 0.01]) reduced significantly when aerobic exercise training was used as intervention compared with RCTs that utilized resistance training, combined training, and WBV. By contrast, these analyses did not have significant effect on change in femoral neck BMD. WBV is an effective method to improve lumbar spine BMD in older PMW.” References: Mohammad Rahimi GR, Smart NA, Liang MTC, Bijeh N, Albanaqi AL, Fathi M, Niyazi A, Mohammad Rahimi N. The Impact of Different Modes of Exercise Training on Bone Mineral Density in Older Postmenopausal Women: A Systematic Review and Meta-analysis Research. Calcif Tissue Int. 2020 Jun;106(6):577-590. doi: 10.1007/s00223-020-00671-w. Epub 2020 Feb 13. PMID: 32055889. Snow CM, Shaw JM, Winters KM, Witzke KA. Long-term exercise using weighted vests prevents hip bone loss in postmenopausal women. J Gerontol A Biol Sci Med Sci. 2000 Sep;55(9):M489-91. doi: 10.1093/gerona/55.9.m489. PMID: 10995045. Shaw JM, Snow CM. Weighted vest exercise improves indices of fall risk in older women. J Gerontol A Biol Sci Med Sci. 1998 Jan;53(1):M53-8. doi: 10.1093/gerona/53a.1.m53. PMID: 9467434. Other Episodes You Might Like: Build Bone After Osteoporosis: https://www.flippingfifty.com/build-bone-after-osteoporosis/ Bone Health, Osteoporosis, Osteopenia Tips You've Never Heard: https://www.flippingfifty.com/bone-coach/ Exercise for Bone Density Then and Now: https://www.flippingfifty.com/exercise-for-bone-density/ Resources: Synergee Weighted Vest Infinity Vest Workout Equipment - Body Cardio Walking or Running Vest - 20lbs: https://www.amazon.com/dp/B07VQLDGPS?linkCode=ssc&tag=onamzvoicefor-20&creativeASIN=B07VQLDGPS&asc_item-id=amzn1.ideas.78VF9ZN2VWI0&ref_=aip_sf_list_spv_ofs_mixed_d_asin Short Weighted Vest 12lbs - 50lbs: https://www.amazon.com/dp/B001VE9RY4?linkCode=ssc&tag=onamzvoicefor-20&creativeASIN=B001VE9RY4&asc_item-id=amzn1.ideas.78VF9ZN2VWI0&ref_=aip_sf_list_spv_ons_d_asin&th=1

Internet ads – you probably see hundreds, maybe thousands a day without thinking about them. But it turns out the process for serving those ads involves a highly complex digital supply chain that generates 7.2 million tons of carbon emissions annually. That's why ad-tech veteran Anne Coghlan is on a mission to decarbonize media and advertising with Scope3. A lifelong lover of logic and problem-solving, Anne earned her Master's at University College London in the Philosophy of Mathematics, later joining digital advertising company AppNexus in 2015. There she met future Scope3 co-founder Brian O'Kelley and helped to develop many of the technologies that underpin digital ad delivery today. When Anne left the ad industry to join supply chain tech company Waybridge, she began to notice that a lack of consideration for sustainability and energy consumption existed across both industries. So, in 2021, she reunited with O'Kelley and other AppNexus alumni to found Scope3, a public benefit corporation aiming to decarbonize advertising and media by better measuring the carbon emitted from digital display and video ads. In 2023, Anne made AdAge's 40 under 40 list and secured the #2 most influential person in performance media on PMW's Power 100 List, but the COO of Scope3 is just getting started. Hear Anne Coghlan share how her love for math ultimately led to co-founding a startup, why online ads only scratch the surface of Scope3's potential use cases, and what the future holds for decarbonized digital media.Episode Highlights00:00 Anne Coghlan on decarbonizing digital supply chains 00:53 Conor Gaughan introduces Anne Coghlan and Scope305:08 The beauty of math, interest in music, and academic pursuits 16:10 Studies to consulting, joining AppNexus, and Waybridge 21:27 Launching Scope3, how it works, and the media industry's footprint34:14 Problem solving with math, maximizing impact, and open sourcing tech45:01 What's next, remaining optimistic, and the future of sustainable ads49:39 Where to learn more51:32 End creditsIf you liked this episode, listen next to Allison Wolff of Vibrant Planet on Beneficial Fire, Sustainable Software, and Nature-Based Climate SolutionsMore on Scope3 and Anne Coghlan:scope3.com linkedin.com/company/scope3data linkedin.com/in/annecoghlan Connect with Conor Gaughan on linkedin.com/in/ckgone and threads.net/@ckgone Have questions, or a great idea for a potential guest? Email us at CiC@consensus-digital.comIf you enjoyed this episode, please rate and review the show on Apple Podcasts and Spotify – it really makes a difference! Consensus in Conversation is a podcast by Consensus Digital Media produced in association with Reasonable Volume. Hosted on Acast. See acast.com/privacy for more information.

In early December, as the dust settled on the devastating, barbaric massacre which Hamas perpetrated on October 7th, a Palestinian official made a seemingly unsurprising statement, for a Palestinian official that is. He said that what took place on October 7th wasn't terror, but rather “a response to Israeli terror” and called on “all factions to unite in combat against Israel”. Again, unsurprising for a Palestinian official. What's surprising is that these weren't the words of a Hamas official but rather Jibril Rajoub, a prominent figure within the Palestinian Authority. This statement is a stark reminder of the deep-seated narratives upheld by some within the Palestinian Authority, who govern the territories of Judea and Samaria. Some claim a second October 7th is imminent if nothing is done to curtail the PA and the Palestinians in the so-called West Bank. All of this raises profound questions, especially when juxtaposed against the backdrop of suggestions from many, both in Israel and around the world, that the Palestinian Authority should in fact take over governance in Gaza post-Hamas. To dig into all this, we turn to Itamar Marcus, the founder and director of Palestinian Media Watch, PMW. Through relentless scrutiny and documentation, PMW has exposed the often-hidden undercurrents of glorification and support for violence within the PA's communication channels. PMW and Itamar Marcus have received multiple awards including Marcus being named one of the "top 100 people positively influencing Jewish life or the State of Israel.” by The Algemeiner newspaper. Marcus also represented Israel in negotiations with the Palestinians from 1998-1999 during the Oslo Accords. We are thrilled to be joined today on the podcast by Itamar Marcus to discuss the PA and the future of the Palestinian Israeli conflict.

Myles interviews the Founder and Director of Palestinian Media Watch [PMW]. Since 1996, this band of heroes has been monitoring the language, early education and indoctrination of the Arab population by terror groups whose ultimate goal is Jewish genocide. You will learn how the West receives one set of communications from the PA, Hamas and  Hezbollah while the Arab people receive another, quite divergent view. The dismal state of US academia is also discussed, including the clever obtaining of power by Anti-Jewish forces over the ;east few decades.You can support PMW  and obtain their excellent resources at:palwatch.orgSupport the show

Episode 6 features Beth Bombara from St. Louis, MO. She's a complete artist, through and through, and writes about the real stuff. A musical force to be reckoned with, we're excited to have hosted Beth at PMW events, including the Moccasin Creek Festival and the Little Grassy Winter Songwriter Retreat in 2023. Solo or with the band, Beth Bombara is worth the trek out to see her if she's performing in your neighborhood.Visit https://bethbombara.com/We also introduce a new segment called ‘Out-takes', featuring portions of previous episodes that you didn't hear, but we wanted to share because magic sometimes happens in the second set during a Guest List taping. This week, an excerpt from Episode 2, featuring Jaimee Harris!Subscribe to our show on Apple Podcasts, Amazon Podcasts, and Spotify. Tell your friends!Beth Bombara: Esteemed GuestBill Poss: Host and Executive ProducerGarrett Burris: Sound Engineer and Producer, theme song ComposerJJ Passalacqua: Voiceovers, Moral SupportThe Guest List is about songwriters, their most impactful songs, and the stories behind them. Bill Poss, a notable troubadour in his own right, is your host and executive producer. Each episode, we ask a traveling North American songwriter to perform their 5 most popular/requested songs -- all in front of a live, invite only, studio audience at the Poss Music Works headquarters in Effingham, IL.Garrett Burris on the 1s and 2s. JJ Passalacqua with late breaking news.It's right where you've always wanted to be - on The Guest List!Presented by Poss Music Works, a 501 (c)3 NFP based out of Effingham, IL -- presenters of Moccasin Creek Festival, Summer Sundown Music Festival, Little Grassy Get Down, Little Grassy Winter Songwriters' Retreat, one-off concerts, workshops, and kids' events throughout Central and Southern Illinois.Our mission is to bring arts/culture tourism and cultural enrichment to our rural part of the worldVisit us at: www.PossMusicWorks.com.Go see live music!

Episode 5 of The Guest List features National Park Radio.National Park Radio is not a radio show about hiking in Yellowstone, or white water rafting in the Rockies. It is a musical force to be reckoned with. The husband and wife duo, formed in Arkansas in 2012, has hit the road hard over the last 10+ years with their huge and soaring brand of folk rock.We were lucky to pluck them off the road and into PMW headquarters for an intimate show...and what a show it was. Sit back, relax, and enjoy the sounds of National Park Radio!Stefan and Kerrie Szabo: National Park RadioBill Poss: Host and Executive ProducerGarrett Burris: Sound Engineer and Producer, theme song ComposerJJ Passalacqua: Voiceovers, Whiskey TesterThe Guest List is about songwriters, their most impactful songs, and the stories behind them. Bill Poss, a notable troubadour in his own right, is your host and executive producer. Each episode, we ask a traveling North American songwriter to perform their 5 most popular/requested songs -- all in front of a live, invite only, studio audience at the Poss Music Works headquarters in Effingham, IL.Garrett Burris on the 1s and 2s. JJ Passalacqua with your late breaking news.It's right where you've always wanted to be - on The Guest List!Subscribe to our show on Apple Podcasts, Amazon Podcasts, and Spotify. Tell your friends!Presented by Poss Music Works, a 501 (c)3 NFP based out of Effingham, IL -- presenters of Moccasin Creek Festival, Summer Sundown Music Festival, Little Grassy Get Down, Little Grassy Winter Songwriters' Retreat, one-off concerts, workshops, and kids' events throughout Central and Southern Illinois.Our mission is to bring arts/culture tourism and cultural enrichment to our rural part of the worldVisit us at: www.PossMusicWorks.com.Go see live music!

It's time to answer that huge grey cell phone because Zack Morris has arrived at John Adams High! Mark-Paul Gosselaar is here for the crossover you never imagined!! Mark-Paul shares all his memories from the '90s and the similarities between BMW Season 1 and Good Morning, Miss Bliss. How did the blonde hair haunt him? Why did Mario Lopez actually beat him up in a scene? And how does mentioning James Van Der Beek end up being one of the funniest moments in PMW history?  Plus, Rider crashed into Feeny. This episode was recorded on June 22, 2023.See omnystudio.com/listener for privacy information.

Sometimes, even the deacons understand we have to put PMW on hold. This was one such instance. Maui and liability. The lawsuits are piling up and Lo! Capitalism and the quest for Holy Profit rears its bloody head. Hawaiian Electric killed its own customers. The real work now is . . . bankruptcy. DA Willis proposes a trial date. ForProfit Media catches up and figures out Tangerine Tiberius is using racist coded language. MAGATS dox members of the Fulton County Grand Jury. 

It's a Full House as Will, Rider and Danielle welcome Stephanie Tanner herself, Jodie Sweetin, to PMW! They reminisce about running Hollywood as the childhood actors of the hottest TGIF shows, including the glorious highs and the darkest lows that came along with it. But most importantly, did someone pee their pants on the set of Danielle and Jodie's Kooshlings commercial?? And why was there no Boy Meets World merch?See omnystudio.com/listener for privacy information.

The latest report by Palestinian Media Watch shows the direct linkage between US funding of the Palestinian Authority and  UNRWA and the murder of Jews. Speaking with Maurice Hirsch, Legal Director of PMW about this latest report. This is an absolute immoral disgrace and the US government does not care. Instead, the Biden administration has recently promised more money to fund and train an even more dangerous Palestinian Authority militia. Which means, actual support for the future murder of more Jews.

Hi, PMW listeners! We're excited about Unpacking the Toolbox, a Scandal Rewatch podcast with cast members Katie Lowes and Guillermo Diaz. Each week you get to enjoy special behind-the-scenes stories, fun facts, and a healthy dose of laughs from the hit show, Scandal. Check out the trailer to decide if this is your next podcast obsession! About Unpacking the Toolbox: Each week, Katie Lowes and Guillermo Diaz come together to talk about Scandal's memorable moments. Former B613 duo - Huckleberry Quinn - will share behind-the-scenes stories, fun facts, on-set memories, and a lot of laughs - sometimes inviting their co-stars, writers, crew members, and maybe even super fans to reminisce and relive the making of Scandal together. And, of course, Katie and Guillermo will take us back in time with tweets from die-hard fans - our #Gladiators. So pour yourself a glass of red wine, grab some popcorn, and tune in as your hosts take you back in time to Scandal's iconic OMG moments. New episodes every – you guessed it – Thursday! Listen to Unpacking the Toolbox on the iHeartRadio app or wherever you get your podcasts!See omnystudio.com/listener for privacy information.