Podcasts about pmw

How can you scale performance beyond the obvious channels? For episode 3 of this year's Digital Disruptors miniseries, Sasha Sadovaia, Product Marketing Manager at Taboola, Cam McIntyre, Campaign Director at The Goat Agency, and Claudia Sava, Senior Paid Social Manager at PureGym share their insights. They discuss how they are adapting to new technologies, which channels should be always-on, and what it takes to put your trust, and money, into new channels.This podcast episode was hosted by PMW's Senior News Reporter, Bethany Lee.New episodes of this four-part miniseries will be released weekly alongside our main show, Performance Marketing Unlocked. Click this link to view the winners from this year's 30 under 30 awards. ~ Further reading ~ 30 Winners in 30 Days: Sasha Sadovaia, Taboola30 Winners in 30 Days: Cam McIntyre, The Goat Agency30 Winners in 30 Days: Claudia Sava, PureGym Hosted on Acast. See acast.com/privacy for more information.

Are marketers still stuck in a binary of data and creative?In the second episode of this year's Digital Disruptors miniseries, host Bethany speaks with Molly Peake, Head of Customer Success and Partnerships at AUDIENCES and Eraj Lodhi, Founder of marketing agency Plot Out Loud and Creator of Plotcast. They dive into what metrics still matter, whether a false divide between data and creative is holding back results, and whether brands truly know what to do with their data, even if they have it. This podcast episode was hosted by PMW's Senior News Reporter, Bethany Lee.New episodes of this four-part miniseries will be released weekly alongside our main show, Performance Marketing Unlocked. Click this link to view the winners from this year's 30 under 30 awards. ~ Further reading ~ 30 Winners in 30 Days: Eraj Lodhi, Plot Out Loud30 Winners in 30 Days: Molly Peake, AUDIENCES Hosted on Acast. See acast.com/privacy for more information.

As the World Cup gets underway, how can performance marketers best leverage the opportunity before them?On this episode of the Performance Marketing Unlocked podcast, Alex Maude, Head of Insight & Research at Ozone, joins host Joe to assess the best ways for brands to win a share of attention during the upcoming FIFA World Cup 2026. Are traditional ad placements the way to go, or is the real attention battle taking place on second screens? Also, where does the premium web come into this? Listen on to uncover the answers to these burning questions and many more. This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (3:30) Bigger tournament, bigger advertising opportunity?(10:46) Ensuring social media is an asset, not a burden(21:35) Making the World Cup count beyond June and July(24:05) PMW's Resell Me a Pen Challenge~ Further reading ~ Everything advertisers need to focus on ahead of the 2026 FIFA World CupThe ads scoring biggest ahead of the World CupHalf of the World Cup audience doesn't watch weekly football. Are you planning for them? Hosted on Acast. See acast.com/privacy for more information.

Can marketers afford to still be siloed by channel?In the first episode of this year's Digital Disruptors miniseries, host Bethany speaks with Chanelle Urquico, International DSP Engagement Lead at TripleLift, Jack Murray, Senior Paid Social Search Account Manager at Incubeta, and Michael Holloway, SEO manager at Hookflash. Together, they discuss how the performance stack is converging and where each of their specialisms sit in a strategy, touching on the biggest changes they've seen since the beginning of their careers and the challenges they are anticipating facing in the years to come.This podcast episode was hosted by PMW's Senior News Reporter, Bethany Lee.New episodes of this four-part miniseries will be released weekly alongside our main show, Performance Marketing Unlocked. Click this link to view the winners from this year's 30 under 30 awards. ~ Further reading ~ 30 Winners in 30 Days: Jack Murray, Incubeta30 Winners in 30 Days: Chanelle Urquico, TripleLift30 Winners in 30 Days: Michael Holloway, SEO Manager, Hookflash Hosted on Acast. See acast.com/privacy for more information.

Performance marketing is officially at an impasse. Employers are squeezing budgets and reconsidering headcount, while employees are ready to walk away entirely. How has adland found itself trapped in a state of mutual unrest?On this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford joins host Joe to break down the core findings of PMW's 2026 Workforce Report. The pair explore the stand-off between junior talent and AI, how the economy is killing salary growth, and why a market that was supposed to stabilise is feeling more volatile – and less diverse – than ever.This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (4:30) How under threat is your role from AI?(10:35) The rise of fractional jobs (19:12) Have we seen the death of the generalist?~ Further reading ~ The State of Hiring: Is a restless workforce at risk of losing out to AI?The State of Diversity: Why is so much of adland's diverse talent abandoning the industry?The State of Pay: Stable salaries are masking the real change at the heart of adland Hosted on Acast. See acast.com/privacy for more information.

Performance marketers are desperately trying to master ever-changing algorithms in the pursuit of securing attention in an attention-poor economy – but where are they going wrong?On this episode of the Performance Marketing Unlocked podcast, Orlando Wood, Chief Creative Officer of System1, joins host Joe to discuss how shifting from 'salesmanship' to 'showmanship' can build a brand that performs in the both the short and long-term.This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (3:26) How do the left and right brain impact advertising?(8:05) Are we focusing too much on salesmanship and not enough on showmanship?(23:34) Who is getting the 'brandformance' balance right?(28:47) Overrated or underrated(31:24) PMW's Resell Me a Pen Challenge~ Further reading ~ Top 6 adtech tools this week: System1, Airship, GlobalData, Ampd, Talon.One and DAIVIDTop 10 Easter ads: How are brands navigating the junk food ban?Top 10 Winter Olympics ads: Michelob, Peacock and Corona take the podium Hosted on Acast. See acast.com/privacy for more information.

The marketers seeing real results with AI aren't worrying about implementing the right tech – they're rethinking how decisions get made, who makes them and what role human instinct should play.This Performance Marketing World podcast episode, produced in partnership with Upp.ai, unpacks why so many AI-led media strategies stall before they scale – and what it actually takes to close the gap with the brands pulling ahead. We'll share practical advice on where performance is really being lost, and how to realign teams, governance and ways of working to get the most out of AI.The industry is having plenty of AI conversations, generative AI, agency AI washing, in-housing, measurement, productivity savings. All real, all familiar to the people listening. But the conversation that actually determines whether AI-led media performs is the one nobody is having. This podcast was hosted by PMW's Deputy Editor, Joseph Arthur. Hosted on Acast. See acast.com/privacy for more information.

The agency model is facing a perfect storm: in-housing is gutting the middle, independent agencies are winning on agility, and AI is automating the ‘making' part of marketing. So how is the big six responding?On this episode of the Performance Marketing Unlocked podcast, Jessica Tamsedge, UK CEO of Dentsu Creative, joins host Joe to outline how Dentsu is blowing up traditional silos to prepare for a world where a brand's survival depends on being ‘machine-readable' and ‘human-referenceable'. This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (2:58) What does it mean to be ‘machine-readable'?(12:23) How does Dentsu keep itself agile?(19:51) Overrated or underrated?(25:00) PMW's Resell Me a Pen Challenge~ Further reading ~ ChatGPT Ads to hit the UKIPA Bellwether: ‘Where is the confidence coming from?'Top 6 adtech tools this week: Reddit, SMG, Merkle, Lifesight, Adform and Dentsu Hosted on Acast. See acast.com/privacy for more information.

Zero party has search killed the click. At least, that's the narrative marketers have been sold – but is it true?On this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford and Senior News Reporter Bethany Lee join host Joe to talk about the future of the click, and why Google might be trying to bring it back for the sake of publishers and advertisers.Also on this episode, the trio discuss some standout winners from the 2026 PMW Powerlist, which is available in its entirety here.This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (2:30) The click is dead... right?(14:55) PMW Powerlist 2026 highlights(22:00) What makes a good Powerlist winner?~ Further reading ~ Google expands AI Search features to boost website and community discoveryThe PMW Powerlist 2026 Hosted on Acast. See acast.com/privacy for more information.

We've entered the ‘synthetic era' of social media. AI can now try to generate a viral video, clone a creator's voice, and optimise a hook for the algorithm in seconds. But there's a catch, consumers want more authentic content, not less.On this episode of the Performance Marketing Unlocked podcast, Chris Parnell, co-founder and CCO of social-first creator agency NewGen, joins host Joe to discuss how advertisers can use AI to enhance their social media marketing and creator partnerships, without removing the 'human in the loop' and jeopardising consumer trust.This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (2:18) How is AI impacting social media marketing and the creator economy?(18:05) Does AI help or hinder brand safety on social media?(27:52) PMW's Resell Me a Pen Challenge~ Further reading ~ IPA Bellwether reaction: 13 experts on AI's tipping point, live events comeback and beating the cookie-free rushWhat Unilever's influencer-first strategy means for marketers‘It's a land grab for talent': Meta, YouTube and Goalhanger bet big on creators Hosted on Acast. See acast.com/privacy for more information.

POSSIBLE Miami is the pretty new thing in the world of advertising events, but is it already becoming a mini-Cannes?On this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford and Senior News Reporter Bethany Lee join host Joe to discuss whether there is scope for POSSIBLE to carve out a necessary niche in an already oversaturated roster of annual advertising events.Also, retail media's growth is quietly beginning to sputter and the top brass among some key UK players have been let go as a result – what does this mean for the channel's future?This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (2:54) The 2026 PMW International Powerlist 100 is here(10:59) Why has POSSIBLE made such an impression?(19:10) PMW puts retail media under the microscope~ Further reading ~ Exclusive: Is retail media running out of road? ‘Surviving this crunch requires a rapid pivot'The PMW International Powerlist 2026PMW to host Powerlist Watch Party live at Cannes Lions 2026‘It's landing at a strange time': Can POSSIBLE shed light on adland's black boxes?Five things adtech will be debating at POSSIBLE this week Hosted on Acast. See acast.com/privacy for more information.

Search is becoming increasingly fragmented for users, spread across traditional browsers, largue-language-models (LLMs), social media platforms and more. In turn, search competition is increasing among advertisers, leaving many marketers looking for new ways to reach audiences. On this episode of the Performance Marketing Unlocked podcast, Andy Squire, RVP Sales, EMEA at Brave, outlines how brands can stop feeding the blackbox oligopoly and learn to reach high-value audiences on the open web, without the walled garden tax.This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (2:15) How can businesses stop relying on walled gardens?(17:10) Balancing personalisation and privacy(25:03) Overrated or underrated...(27:34) PMW's Resell Me a Pen Challenge~ Further reading ~ Does the open web have a glass ceiling?‘A severe blow': Adland's take on Dentsu and WPP abandoning The Trade Desk's OpenpathAre AI platforms starving untapped audiences of ad investment? Hosted on Acast. See acast.com/privacy for more information.

Experts have billed 2026 as 'the year of the independent agency', so what does this mean for the future of holding companies?On this episode of the Performance Marketing Unlocked podcast, PMW's entire editorial team is in studio to talk about everything going on in the world of marketing that doesn't involve AI. From an uptick in agency mergers and acquisitions to the channels marketers continue to ignore, the team discuss all you might have missed during AI's takeover of your psyche. This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (2:32) Why does it feel like M&A activity has gone into overdrive?(9:00) Everything marketers have been ignoring in 2026 so far(21:35) Overrated or underrated...~ Further reading ~ Publicis wins Microsoft's AI biz and Anthropic's revenue surges: Latest industry movesROAST expands to US and impact.com helps YouTube launch Creator Partnerships API: Latest industry movesGlobal consumer media usage to rise after 2025 slump Hosted on Acast. See acast.com/privacy for more information.

Join me for episode 474 of the Mobile Tech Podcast with guest Nick Sutrich of Android Central -- brought to you by Mint Mobile. In today's show, we review Honor's Magic V6 folding phone and compare it to Oppo's Find N6. We then discuss the benefits of high-frequency PMW dimming and silicon-carbon batteries. Finally, we cover rumors, leaks, and news from LG, Apple, Samsung, Moto, OnePlus, Oppo, Honor, Sony, and Nothing. Enjoy :)Episode Links- Support the podcast on Patreon: https://www.patreon.com/tnkgrl- Donate / buy me a coffee (PayPal): https://tnkgrl.com/tnkgrl/- Support the podcast with Mint Mobile: https://mintmobile.com/mobiletech- Nick Sutrich: https://www.threads.net/@gwanatu- Nick's Honor Magic V6 hands-on: https://www.androidcentral.com/phones/honor-phones/honor-magic-v6-mwc-hands-on-interview- Nick's PWM dimming article: https://www.androidcentral.com/phones/what-is-pwm-display-flicker-tips-and-tricks- My Si-C battery story: https://www.tomsguide.com/phones/i-interviewed-honor-and-oneplus-about-their-silicon-carbon-battery-tech-apple-and-google-are-quickly-falling-behind- LG Rollable teardown: https://www.youtube.com/watch?v=vDMpANNGND4- Apple iPhone Fold on track for Sept launch: https://www.gsmarena.com/gurman_iphone_fold_on_track_for_september_launch-news-72295.php- Samsung Galaxy S27 series to add Pro model: https://www.gsmarena.com/samsung_galaxy_s27_series_to_reportedly_include_a_new_pro_model-news-72262.php- Moto G Stylus 2026: https://www.gsmarena.com/motorola_unveils_the_moto_g_stylus_2026_and_the_moto_pad_2026-news-72285.php- OnePlus Nord 6: https://www.gsmarena.com/oneplus_nord_6_is_now_fully_official_here_are_the_prices-news-72287.php- OnePlus gaming handheld leaks: https://www.gsmarena.com/oneplus_gaming_handheld_design_and_key_specs_leaked-news-72289.php- Oppo Find X9 Ultra leaks on video: https://www.gsmarena.com/oppo_find_x9_ultra_stars_in_a_quick_handson_video-news-72279.php- Honor 600 series coming April 23: https://www.gsmarena.com/honor_600_series_gets_a_launch_date-news-72259.php- Sony Xperia 1 VIII renders leak: https://www.gsmarena.com/latest_xperia_1_viii_renders_confirm_new_camera_island_design_-news-72278.php- Nothing working on smartglasses: https://www.gsmarena.com/nothing_ai_glasses_reportedly_coming_in_2027-news-72206.phpAffiliate Links (If you use these links to buy something, we might earn a commission)- Samsung Galaxy Z Fold7: https://amzn.to/4kONTUD- OnePlus 15: https://amzn.to/41lF4sh- Google Pixel 9a: https://amzn.to/3QyzjFu- Apple MacBook Neo: https://amzn.to/48wTSbx- Nothing Headphone (a): https://amzn.to/3O20Cr7

The need for AI-literacy has never been higher among marketers, but how can anyone stay on top of the ever-changing AI-landscape?On this episode of the Performance Marketing Unlocked podcast, Lee Henshaw and Dino Myers-Lamptey, co-founder of The Marketer in The Loop AI certification course, outline why getting back to basics and focusing on the foundational knowledge from marketing's past is the best way for preparing to acquire the skills needed in marketing's future. Also, the pair of industry veterans talk about some of advertising's most hotly debated topics, deciding if things like 'first party data' and 'the traditional marketing funnel' are overrated or underrated. This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (2:58) Why is now the right time to invest in AI-literacy?(10:03) What do we need more of and less of from marketing in 2026?(21:26) Overrated or underrated (28:35) PMW's Resell Me a Pen Challenge ~ Further reading ~ Industry moves: Omnicom reportedly sunsetting DDB brandBarb appoints partner for third phase of its API as Twilio partners with AEG: Latest industry movesJamie Laing, Grace Miller and Jon Evans to speak at PMW Unlocked 2026 Hosted on Acast. See acast.com/privacy for more information.

The first quarter of 2026 has come to an end. It was full of expectation, innovation and cautious optimism – but how did it really play out?On this episode of the Performance Marketing Unlocked podcast, host Joe is joined by PMW's Editor Robin Langford to discuss the factors, events and trading conditions that have marked the opening quarter of the year, diving into the state of play as we begin Q2 by addressing everything from business confidence and investment opportunities to new in-demand skills among marketers and everything in between. Also, the pair provide an update on OpenAI's ChatGPT Ads pilot, which has made headlines for a consecutive week. Despite murky early returns, OpenAI has announced an expansion of the pilot to new regions and an extension to its original timeline – but will the gamble pay off?This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (2:04) How has Q1 played out across adland?(10:12) OpenAI expands and extends its ChatGPT Ads pilot(19:10) Specificity is LLMs' superpower ~ Further reading ~ 'The horse is definitely cantering!': 81% of UK performance agencies report upbeat start to 2026Is the ChatGPT honeymoon over? 59% of UK performance agencies embedding bespoke AI in their work‘The war could change business confidence': UK marketing sentiment plummets 30% in a monthTop 4 agency 'hiring headaches': Analytics skills top shortage list Hosted on Acast. See acast.com/privacy for more information.

'Big Six' holding companies appears to be quickly losing faith The Trade Desk (TTD). Publicis is no longer recommending the demand side platform to its clients, Dentsu and WPP abandoned Openpath and Omnicom has reportedly commissioned an audit of its relationship with the company – but why?On this episode of the Performance Marketing Unlocked podcast, PMW's Senior News Reporter Bethany Lee joins host Joe to discuss what these changes mean for the broader programmatic landscape and whether or not operating in the open web puts a ceiling on a company's success. Also, the pair discuss ChatGPT Ads' ongoing advertising trial. Early returns are in and measurement appears to be the biggest hurdle for advertisers, but what do consumers think of the new format – and does it matter? This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (2:36) What next for the open web?(10:01) Is ChatGPT playing measurement catch-up?(20:10) Why ads in ChatGPT has to work for OpenAI~ Further reading ~ Omnicom commissions audit of The Trade DeskWhy are holdcos turning on The Trade Desk?‘We have a responsibility to our clients': Publicis explains The Trade Desk pull back‘It is a paid beta test': Has ChatGPT Ads jumped the gun?‘Still finding its feet': Underwhelming early returns for ChatGPT Ads Hosted on Acast. See acast.com/privacy for more information.

The advertising industry can't decide how to best optimise the media mix for modern channels and metrics such as AI-powered search and retail media.On this episode of the Performance Marketing Unlocked podcast, Dom Coleridge, Co-founder and Commercial Director of Scale Digital, joins host Joe to argue why quality always beats quantity in the world of marketing. Across content, media, partnerships and channels, Dom believes that investing in premium solutions will always be the best way to ensure long-term, future-proofed performance.This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (2:00) Are premium solutions worth the cost?(15:52) How much of a sticking point is trust?(27:58) PMW's Resell Me a Pen Challenge~ Further reading ~ Airbnb claims AI search has higher conversion than Google – but does adland agree?‘We are still only at the tip of the AI iceberg': Adland's 2026 predictionsIPA Bellwether: ‘Much of today's AI investment is being wasted' Hosted on Acast. See acast.com/privacy for more information.

The click era is over, prompts will soon equal profit, and creative is now a pivotal part of performance. These are just a snapshot of the takeaways from Performance Marketing World Unlocked 2026. One this episode of the Performance Marketing Unlocked podcast, PMW's editorial team is in the studio to talk all things PMW Unlocked 2026. With the annual confex now in the rear view, the trio discuss the biggest talking points, lessons learned, surprises and highlights from across two packed out days at London's Business Design Centre. This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (3:54) Which sessions won the team over?(13:05) The key themes from PMW Unlocked 2026(18:11) What were the biggest surprises from the event?~ Further reading ~ A visitor's guide to PMW Unlocked 2026: From Candy Kittens to the confessional boothEverything advertisers are ignoring (but shouldn't be) in 2026Jamie Laing, Grace Miller and Jon Evans to speak at PMW Unlocked 2026 Hosted on Acast. See acast.com/privacy for more information.

How does a property management company generate 1,400 owner leads in a single year without running pay-per-click ads? In this episode, Marc Cunningham brings on Kristen Ewen of PMW (Property Manager Websites) and Rentvine to analyze Grace Property Management's website live. Instead of theory, this is a real breakdown of what's actually driving owner leads and where the content gaps still exist. They discuss the blog topics and legal updates that generate the most traffic, why pricing pages are critical for both Google and AI visibility, and how AI tools are reshaping search behavior. Kristen also explains why authenticity and expert opinion matter more than ever and how property managers should (and shouldn't) be using AI to create content. If you want more owner leads in 2026, this episode offers a tactical look at website strategy, SEO, AI optimization, and the small tweaks that drive major results. Contact Kristen and her team at PMW at https://www.propertymanagerwebsites.com/ Upkeep Media: Get a free property management lead gen analysis Venderoo- An always-on AI teammate to handle all aspects of maintenance Lead Simple - manage more doors with less stress using LeadSimple Rentvine - the property management software you can trust   Lending One - real estate loans for investors   Reconcile Daily - corporate & trust accounting experts   PMbuild - Marc's education for property managers   Denver Property Management - Grace Property Management website This podcast is produced by Two Brothers Creative.

LinkedIn is the second most cited domain among large-langauge-models (LLMs). As such, is has become a hub of content discovery and advertising opportunities.On this episode of the Performance Marketing Unlocked podcast, Andrew Monu, VP of Marketing at LinkedIn, joins host Joe to reveal how the social media platform manages to stay ahead of the ever-changing AI-powered algorithms. From using social to build trust, leverage search and implement new advertising formats, Andrew offers a blueprint for B2B marketers to thrive in the new era of digital marketing. This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (2:04) How is LinkedIn staying ahead of LLMs?(12:20) Dark social and building communities(20:26) PMW's Resell Me a Pen Challenge~ Further reading ~ PMW's New Year's Resolutions: marketing experts on the future of search, data, and privacy‘The first 20% of your text is the most important': Research reveals how to get cited by AI‘Brands will simply have to work harder for attention': How a social media crackdown could impact marketers Hosted on Acast. See acast.com/privacy for more information.

UK Prime Minister Keir Starmer has announced plans to introduce increased social media regulations to protect the wellbeing of vulnerable people, particularly children. It stands to dramatically impact the advertising industry, shifting brand's access to particular audiences across social media formats.On this episode of the Performance Marketing Unlocked podcast, PMW's Senior News Reporter Bethany Lee joins host Joe for a whistle-stop tour of the biggest headlines from across the industry over the past fortnight.The pair touch on social media's future as an advertising channel, whether or not ads belong in large-language-models (LLMs), and if consumers are becoming fed-up with 'intrusive' new formats.This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (2:15) Are we going to see a social media ban for under-16s in the UK?(11:18) Will people trust LLMs if they have ads?(19:28) Are consumers fed up with new ad formats?~ Further reading ~ ‘Brands will simply have to work harder for attention': How a social media crackdown could impact marketersPerplexity pulls the plug on ads, citing trust concerns for AITwo-thirds of Six Nations fans reject ‘annoying' in-game ads Hosted on Acast. See acast.com/privacy for more information.

AI systems are now allocating budget and optimising media in real time. The operational heavy lifting of performance marketing is increasingly automated. And that changes the economics.If execution no longer depends on constant, hands-on optimisation, does performance naturally move closer to the business? Could this be the moment in-housing finally accelerates? And if it does, where does that leave agencies?To unpack it all, PMW deputy editor Joseph Arthur sits down with Drew Smith, co-founder and chief product officer at Upp.ai, and Steve Warrington, senior vice president of client and industry engagement.This episode of The Performance Marketing Unlocked podcast is sponsored by Upp.ai Hosted on Acast. See acast.com/privacy for more information.

The advertising industry loves to talk, and yet, some of the most important topics within the space are often ignored.On this episode of the Performance Marketing Unlocked podcast, four marketing experts come together to put the spotlight on several topics they don't think are getting the attention they deserve. Hosted by Paul Evans, founder of V2RSION, with Tony Miller, Interim CMO of Direct Line Group, Supriya Dev-Purkayastha, founder of Connect Growth and Emily Roberts, Head of Digital at Responsible Marketing Advisory, the group touch on accessible advertising, inclusivity in marketing, how to avoid short-terminism and why performance marketing shouldn't be retired. To hear more from our panel of experts, each of them will be in attendance and on stage at PMW Unlocked, our annual confex at the Business Design Centre in London, taking place on the 3rd and 4th of March. Limited delegate tickets are still available here: https://www.performancemarketingunlocked.com/book-your-place~ Episode breakdown ~ (2:38) Don't discount disabilities (13:30) Inclusivity is the essence of performance marketing (30:50) Short-terminism is just papering over the cracks(40:22) Performance marketing still belongs ~ Further reading ~ Jamie Laing, Grace Miller and Jon Evans to speak at PMW Unlocked 2026 Hosted on Acast. See acast.com/privacy for more information.

Super Bowl LX may have failed to deliver the sporting spectacle that many fans were hoping for, but the annual Super Bowl ads certainly got people talking – particularly those framed around AI.On this episode of the Performance Marketing Unlocked podcast, PMW's new Senior News Reporter Bethany Lee joins host Joe to unpack the key themes from this year's batch of ads, turning to a litany of data detailing the early advertising winners and losers. Together, the pair discuss whether or not celebrity still matters, if animals are the ultimate recipe for success and crucially, why marketers seem so determined to lean on AI despite its lack of popularity among consumers.This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (2:04) Did Super Bowl LX's ads deliver?(14:46) Where did brands go wrong?(17:20) Anthropic versus the LLM world~ Further reading ~ Super Bowl LX review: AI flops on the big stageTop 10 Super Bowl ads – according to consumersPMW's top 3 Super Bowl ads to watch before SundaySuper Bowl LX: PMW's pre-game (advertising) run-down Hosted on Acast. See acast.com/privacy for more information.

The in-housing versus agency debate has become a hot topic within the world of advertising, but does in-housing really deliver in practice?On this episode of the Performance Marketing Unlocked podcast, Honor Baldry, Digital Marketing Director at PureGym, outlines how marketers can effectively determine which parts of their strategy to own and which parts to let go.This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (1:47) How can brands decide if in-housing will work for them?(16:38) What trends should marketers be getting excited about?(25:01) PMW's Resell Me a Pen Challenge~ Further reading ~ Puregym, McDonald's, Toyota, James Villas and Crunch Fitness: Top 5 performance marketing campaignsTeam of the Year winner: PureGymAlmost half of marketers now contact their agencies ‘less than once a week' Hosted on Acast. See acast.com/privacy for more information.

Affiliate marketing represents a significant piece of the UK's performance marketing pie, generating over £19bn in sales last year alone. However, despite its ongoing growth, the affiliate space continues to polarise marketers.On this episode of the Performance Marketing Unlcoked podcast, PMW's Editor Robin Langford joins host Joe to discuss affiliate marketing's latest setback, namely Paypal's ongoing payments scandal surrounding its Honey Browser extension.The pair detail the story and assess how it underscores the broader challenges affiliate marketing is facing, specifically, measurement, visibility and trust.This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (1:53) What has Honey done wrong?(10:56) How can affiliate marketing improve its perception among marketers?~ Further reading ~ Awin announces 'confirmed breaches'; becomes latest affiliate network to update stance on HoneyRakuten cuts ties with Honey following commissions scandalDespite generating £19bn in sales in 2025, UK affiliate marketing is only just scratching the surface Hosted on Acast. See acast.com/privacy for more information.

In an era built around creating automated efficiency, the ultimate competitive advantage isn't a better algorithm – it's a deeper understanding of the human behind it.On this episode of the Performance Marketing Unlocked podcast, behavioural psychologist Lea Karam, founder and CEO of Mindscope, exposes the invisible forces driving consumer decisions that your dashboard is currently missing, revealing how you can fill the gaps and future-proof your performance strategy.For more of Lea, she will be taking the stage at PMW Unlocked 2026 from 3-4 March at the Business Design Centre in Islington, London – find out more and get your tickets here.This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (3:20) Bridging the gap between hard data and human psychology(18:32) Which marketing trends are overrated or underrated?(27:11) PMW's Resell Me a Pen Challenge~ Further reading ~ ‘GEO becomes a core capability for staying visible': 17 marketers on how AI will change adland in 2026An AI would never design Cannes Lions – and that should give us all some comfortRiding the TikTok algorithm: with great power comes great responsibility Hosted on Acast. See acast.com/privacy for more information.

The Performance Marketing Unlocked podcast is back for another season! PMW's editorial team kick things off with a quickfire round-up of all the biggest advertising stories to open 2026, from Reddit's boom in reach to how FMCG brand's can navigate the UK's junk food advertising ban and everything in between.This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (2:45) Reddit surpasses TikTok in UK reach(10:40) The UK's less healthy food ad ban is here(17:15) Quickfire review of the newsdesk's biggest headlines~ Further reading ~ Reddit overtakes TikTok to become UK's fourth most visited social platformUK junk food ban goes live: How FMCG brands can win in a restricted ad landscapeThe Guardian and Buzzfeed headline first Publishing Partners for The Trade Desk's OpenAds Hosted on Acast. See acast.com/privacy for more information.

The new year doesn't mean Charlie's Prove Me Wrongs are gone forever. Open 2026 by listening to Charlie's classic PMW table with the attendees of the Student Action Summit, where the only rules was "no politics." Charlie answers questions on finding a spouse, his favorite books for young boys, his favorite Spider-Man actor, and a lot more. It's a great way to get a closer look at Charlie as an ordinary person. Watch every episode ad-free on members.charliekirk.com! Get new merch at charliekirkstore.com!Support the show: http://www.charliekirk.com/supportSee omnystudio.com/listener for privacy information.

The new year doesn't mean Charlie's Prove Me Wrongs are gone forever. Open 2026 by listening to Charlie's classic PMW table with the attendees of the Student Action Summit, where the only rules was "no politics." Charlie answers questions on finding a spouse, his favorite books for young boys, his favorite Spider-Man actor, and a lot more. It's a great way to get a closer look at Charlie as an ordinary person. Watch every episode ad-free on members.charliekirk.com! Get new merch at charliekirkstore.com!Support the show: http://www.charliekirk.com/supportSee omnystudio.com/listener for privacy information.

Facing slower owner leads? Marc Cunningham welcomes Chris Springer of Property Manager Websites (PMW) and Rentvine to dissect the essential, ultra-specific strategies PMs need to win in today's market. Marc shares the unorthodox reason why he started working with PMA and  Chris details how PMW scales while keeping service personal.  PMW announces the data-backed decision to upgrade clients to their most advanced lead-generating tools. Discover why relying on generic AI content won't work anymore and how being purposeful and unique in your content is the only path to organic success and client trust. Property Manager Websites - the highest performing property management website in the industry Venderoo- An always-on AI teammate to handle all aspects of maintenance Lead Simple - manage more doors with less stress using LeadSimple Rentvine - the property management software you can trust   Lending One - real estate loans for investors   Reconcile Daily - corporate & trust accounting experts   PMbuild - Marc's education for property managers   Denver Property Management - Grace Property Management website This podcast is produced by Two Brothers Creative.

It’s hard to discuss the importance and cultural impact of Boy Meets World without mentioning the creative enigma that is Ubaldo, the partying nerd in Season 2’s “The Uninvited.” And now the man behind the character speaks, when Phil Glaser joins Pod Meets World. All jokes aside, Phil’s journey in child acting began in front of Steven Spielberg as the iconic voice of Fievel Mousekewitz in “An American Tail” and included a shared role on stage with one of our hosts. He’s since transitioned behind the camera as a producer on movies and hit TV shows like MobLand and Mare of Easttown - but it all began as Ubaldo, the coolest dork in town. Learn all about this interesting journey and his memories from set, on an all new PMW… Follow @podmeetsworldshow on Instagram and TikTok!See omnystudio.com/listener for privacy information.

The Palestinian Authority paid stipends to security prisoners and to families of so-called “martyrs” at PA post offices over the weekend , despite publicly claiming to have ended the practice, dubbed Pay to Slay. This was revealed by Palestinian Media Watch. KAN's Mark Weiss spoke with PMW director Itamar Marcus. (Photo: Reuters)See omnystudio.com/listener for privacy information.

One of the questions concerning the Gaza ceasefire framework is the possible role for the Palestinian Authority in a post-war Gaza. All countries agree that the Palestinian Authority (PA) must be reformed, but none have defined what reform is. Palestinian Media Watch (PMW) has authored a Roadmap for Palestinian Authority reform – 10 essential and quantifiable steps that define necessary changes and the ways to implement them. According to PMW, without reform in each of the 10 categories, the PA will remain a terror-supporting entity. KAN's Mark Weiss spoke with Itamar Marcus, the director of PMW.See omnystudio.com/listener for privacy information.

Viva Las Content! continues, and this time we brought along props! Legendary stand-up, and Vegas staple, Carrot Top joins PMW to explain how the son of a NASA engineer has sustained a 40-year career in comedy. Carrot Top reveals what got him to Las Vegas well before the onslaught of residencies and why he thinks the idea of reversible toilet paper came from his one-of-a-kind brain.We have more tricks in our trunk, including how Carrot Top said the first joke Danielle remembers and the effects of THAT infamous Norm MacDonald insult, all on a new hilarious installment of Pod Meets World!See omnystudio.com/listener for privacy information.

It's time for Lucy Camden to bring a little (7th) Heaven to Pod Meets World! Actress Beverley Mitchell joins Danielle, Will & Rider for a chat about growing up on television sets and what it was like being around *NSYNC during their heyday. Beverley opens up about the 7th Heaven episode that was based on her real life, and some of the other storylines that were so unhinged, they lived in another dimension. Plus, Beverley breaks down how she survived the military challenges on “Special Forces" and why she's considered one of the strongest contestants in the show's history, right here on a new PMW! Follow @podmeetsworldshow on Instagram and TikTok!See omnystudio.com/listener for privacy information.

https://youtu.be/XwRugE-3uK4?si=oabSMi5lWDPVhIzG Alan Skorski recently interviewed Itamar Marcus, director of Palestinian Media Watch (PMW), who issued stark warnings about Western perceptions of the Palestinian Authority (PA) and its potential role in governing Gaza. Palestinian Media Watch, an Israeli watchdog organization, monitors media and official communications coming from Palestinian territories, including both the Judea-Samaria region and Gaza. Marcus has long contended that both the PA and Hamas share similar rhetoric and incitement against Israel. Speaking during the interview, Marcus cautioned that “the biggest mistake the international community is making is thinking the Palestinian Authority is a good alternative to Hamas.” He argued that if the PA were to take control of Gaza, it would result in “another Hamas in Gaza,” operating under a different name but maintaining the same ideological foundation. When asked why many European officials and some Democrats in the United States continue to support the creation of a Palestinian state, despite Hamas-led violence across Western cities, Marcus said decades of exposure to slogans like “from the river to the sea” have normalized such views. “It became so normalized,” Marcus said, “that creating a new PA state seemed the logical position to take for many of these reckless leaders.” During the interview, Marcus shared video clips PMW produced that draw comparisons between Palestinian Authority rhetoric and Adolf Hitler's speeches. In one clip, PA President Mahmoud Abbas is heard claiming Hitler did not kill Jews out of hatred, but because Jews “brought ruin to Germany and Europe.” Marcus said this narrative mirrors the PA's current justification for terror attacks against Israel — not as acts of antisemitism, but as responses to alleged Jewish transgressions in the region. Marcus also expressed concern about a possible conflict of interest in the Trump administration's dealings with Qatar. He noted that while the administration has criticized U.S. universities for antisemitic incidents and cut federal funding in some cases, it has simultaneously engaged in business dealings with Qatar — a nation he said donates heavily to those same universities. Credit story: VIN News Alan Skorski Reports 21MAY2025 - PODCAST

Struggling with the time-consuming utility setup for new tenants? Discover a game-changing solution with Zac Maurais of Utility Profit. In this episode, Marc Cunningham explores how Utility Profit streamlines and even monetizes the utility transfer process for property managers. Learn how their platform automates tenant communication, confirms utility transfers, and provides a clear dashboard for managing everything.    Zac also shares insights on economic trends impacting the industry and top tech tools for property managers. Discover how smaller PM companies can leverage technology, like Utility Profit, to offer services comparable to larger players, saving time and enhancing tenant satisfaction.    This episode reveals a must-know tool for any property manager looking to boost efficiency and potentially generate additional revenue.   Follow this link to learn more about Utility Profit. https://www.utilityprofit.com/?utm_source=paid&utm_medium=sponsorships&utm_campaign=PM+Build   Manage more doors with less stress with LeadSimple!   Grow your property management business with PMW.   Rentvine - the property management software you can trust   To find out more about Marc's coaching services click here.   Join Marc's new property management Facebook group   This podcast is produced by Two Brothers Creative.  

The most effective way to move your property management business forward is to practice periodic strategic thinking. Marc shares how his company practices strategic thinking and the specific tactics to achieve long-term success. Marc Cunningham guides you through the key business areas of growth, pricing, owner communication, and marketing.    Learn how to develop a proactive approach instead of constantly reacting to emergencies. Discover actionable strategies to define your growth goals, optimize your pricing structure, enhance communication with owners, and create a powerful marketing strategy.    This episode provides property managers with the tools and insights to elevate their business and work smarter, not harder.    Also, learn about Marc's new Strategy and Action Groups. This new program is designed as a way for property management company leaders to pull out of the weeds and make strategic decision for future business success.    This episode offers a roadmap for strategic transformation.   To learn about Marc's PM Strategy & Action group click here:https://www.pmbuild.com/action   Manage more doors with less stress with LeadSimple!   Grow your property management business with PMW.   Rentvine - the property management software you can trust   To find out more about Marc's coaching services click here.   Join Marc's new property management Facebook group This podcast is produced by Two Brothers Creative.

Do you want your owner clients to see you as more than just someone who handles repairs? To truly be an asset advisor, property managers need a solid understanding of property loans. In this episode, Marc chats with Josh Heinz of LendingOne, to demystify the world of property loans and lending.    They discuss the critical differences between individual and portfolio loans, and why this matters to property managers. Learn why choosing between a local bank and a private lender can significantly impact your client's investment strategy.    Josh also addresses common misconceptions held by both property managers and investors. Discover how understanding loan specifics can elevate your expertise and strengthen client relationships.    Whether you're a seasoned property manager or just starting, this discussion provides essential insights to enhance your service and better serve your investor clients. Tune in to gain knowledge that will position you as a true asset advisor.   Learn more about the LendingOne Growth Program here: https://lp.lendingone.com/grow   Manage more doors with less stress with LeadSimple!   Grow your property management business with PMW.   Rentvine - the property management software you can trust   To find out more about Marc's coaching services click here.   Join Marc's new property management Facebook group This podcast is produced by Two Brothers Creative.

Do you ever dream of selling your property management business one day? Or just curious about its current value? In this insightful episode, Marc chats with property management consultant Deb Newell about the ins and outs of selling a property management business. This conversation dives deep into key factors that influence a company's valuation, including EBITDA multiples and contract terms.    Deb shares her expertise on determining the right time to sell, identifying potential buyers, and what steps owners should take now to maximize their company's appeal in the future. This episode is packed with valuable advice on preparing your business for sale and understanding the current market dynamics.   Whether you're considering selling soon or just want to increase your company's value, this episode offers essential guidance from industry experts.   To connect with Deb check out https://www.propertymanagementconsulting.com.   Manage more doors with less stress with LeadSimple!   Grow your property management business with PMW.   Rentvine - the property management software you can trust   To find out more about Marc's coaching services click here.   Join Marc's new property management Facebook group This podcast is produced by Two Brothers Creative.

Marc takes open questions from property managers on a variety of topics including effective strategies for handling disrespectful tenants, creating DIY repair videos, and qualifying potential owners. Learn how to respond to negative reviews, implement a welcome gift strategy, and navigate the complexities of credit repair recommendations.   This episode is packed with valuable insights and actionable advice, guiding you towards a more efficient and successful property management business. Gain expert knowledge and tackle those everyday challenges with confidence.   For reliable real estate loans for investors check out LendingOne.   Manage more doors with less stress with LeadSimple!   Rentvine - the property management software you can trust   Grow your property management business with PMW.   Join us at the NARPM Broker Owner Conference.   To find out more about Marc's coaching services click here.   Follow this link to spend 2 days with Marc and learn how to run a property management business   Join Marc's new property management Facebook group This podcast is produced by Two Brothers Creative.

Feeling Anxious About the FTC Lawsuit Against Greystar? The recent FTC lawsuit against Greystar has sent shockwaves through the property management industry, leaving many property managers feeling uncertain and anxious about the future.In this episode, Marc Cunningham provides clarity and guidance on navigating the evolving landscape of fee transparency and compliance.   Discover the potential implications of the Greystar lawsuit for your business and learn actionable strategies to protect yourself.   Marc shares best practices for disclosing fees, setting fair application fees, and building trust with tenants. Gain valuable insights and alleviate your anxiety surrounding the FTC's crackdown on hidden fees and deceptive advertising.   Links to out resources:   Press release from FTC https://www.ftc.gov/news-events/news/press-releases/2025/01/ftc-state-colorado-take-action-against-greystar-nations-largest-multi-family-rental-property-manager?   Grace Property Management Fee Transparency Policy https://www.rentgrace.com/fee   Reconcile Daily - A daily reconciliation service ensuring your trust accounts are accurate and compliant https://www.reconciledaily.com Manage more doors with less stress with LeadSimple!   Grow your property management business with PMW.   Join us at the NARPM Broker Owner Conference.   To find out more about Marc's coaching services click here.   Follow this link to spend 2 days with Marc and learn how to run a property management business   Join Marc's new property management Facebook group This podcast is produced by Two Brothers Creative.

NOTE: Today's episode features a SNEAK PEEK of the 2025 Moccasin Creek Festival lineup! Be the first to know who is coming to Lake Sara this June 19-22! You'll have to listen to the episode to find the announcement! TODAY'S EPISODE:Terry Klein (Austin, TX) joins us for a thoughtful look at a songwriter who took the leap of faith into becoming a full time musician later in life after a full time law career. His songs can evoke vivid imagery and help put you in another place, and maybe even learn a thing about yourself. Bill and Terry were able to dive right in as good friends and get right to the meat and potatoes of Terry's 5 most popular songs.Terry will be part of the faculty at PMW's upcoming Little Grassy Winter Songwriter Retreat at Touch of Nature in Makanda, IL Fri, Feb 28 — Sun, Mar 2. More info here. We send our thoughts out to Terry's friends and family in the LA area who face unimaginable tragedy and struggle in the wake of the recent fires.Enjoy today's episode with Terry Klein!Track list:This Too Shall PassDull Women Keep Immaculate HomesWedding DayDoes the Fish Feel the KnifeOklahomaTerry Klein: Esteemed GuestBill Poss: HostGarrett Burris: Co-host, Producer, Backing Vox, BassJJ Passalacqua: Voiceovers, Positive ReinforcementThe Guest List is about songwriters, their most impactful songs, and the stories behind them. Bill Poss, a notable troubadour in his own right, is your host and executive producer. Each episode, we ask a traveling songwriter to perform their 5 most popular/requested songs -- all in front of a live, invite only, studio audience at the Poss Music Works headquarters in Effingham, IL.Garrett Burris on the 1s and 2s. JJ Passalacqua with the news.It's right where you've always wanted to be - on The Guest List!Thanks to our sponsor Village Wine & Gifts in Effingham, IL! Featuring live, local music every week and a great selection of wine, beer, spirits, and more. They've been huge supporters of local music and Poss Music Works is proud to work with them to bring you The Guest List!Subscribe to our show on Apple Podcasts, Amazon Podcasts, and Spotify. Tell your friends!Presented by Poss Music Works, a 501 (c)3 NFP based out of Effingham, IL -- presenters of Moccasin Creek Festival, Summer Sundown Music Festival, Little Grassy Get Down, Little Grassy Winter Songwriters' Retreat, one-off concerts, workshops, and kids' events throughout Central and Southern Illinois.Our mission is to bring arts/culture tourism and cultural enrichment to our rural part of the worldVisit us at: www.PossMusicWorks.com.Go see live music!

Myles sits down with Itamar Marcus, founder of Palestinian Media Watch [PMW]. Founded in 1996, Palestinian Media Watch (PMW) is a non-profit Israeli research institute known internationally for its in-depth research of Palestinian society from a broad range of perspectives. PMW's findings are sought after by governments, legislators, media outlets, and decision-makers worldwide and have played a central role in correcting inaccurate narratives about the Israel-Palestinian conflict.To learn more and support PMW's efforts:https://palwatch.org/Support the show

Would you rather attend a film festival curated by Rider Strong OR Will Friedle?? The choice is yours when Will and Rider are forced to choose 5 movies to feature in their very own PMW film festival! But the films aren't the only factor to consider. The guys also have to pick snacks to go along with their selections, and the competition gets heated! So grab a ticket, get a good seat and don't forget to visit the snack bar, cause it's time for the newest Pod Meets World! Vote for your favorite now on our Instagram @PodMeetsWorldShow…See omnystudio.com/listener for privacy information.

"Top 5 Winter Songs? A winter themed episode, lads? In August?!? Good timing, doofuses!" We hear you, imaginary (and, frankly, rather rude) podcast critic. And our retort is that our friends in the southern hemisphere are still firmly in the grips of winter. For example, our Third Lad this week, one of the greatest songwriters that Australia has ever produced (and an artist who is on the short list of Brett's musical heroes), Peter Milton Walsh from The Apartments! PMW has led the Apartments in various incarnations since 1978, starting with the spiky indie pop of the EP 'The Return of the Hypnotist' on The Go-Betweens' Able Label. After brief stints with The Go-Betweens and Ed Kuepper's post-Saints band The Laughing Clowns, the Apartments reformed in 1984 with the classic single "All You Wanted." Their first full length, 'The Evening Visits...And Stays For Years', followed in 1985 on Rough Trade, with the 1987 single "The Shyest Time" featured on the John Hughes soundtrack for Some Kind of Wonderful. Among the Apartments' string of breathtakingly gorgeous, diverse records are 'Drift' (1993), 'A Life Full Of Farewells' (1995), 'Apart' (1997), 'No Song No Spell No Madrigal' (2015), and 'In And Out Of The Light' (2020). For the uninitiated, Welcome to Walsh World! Peter stopped by in between sessions for a forthcoming record. Just as a small forewarning, we recorded our lists afterwards...so any juvenile, off-topic or off-colour side conversations about pillows, tank tops, getting lost in department stores, or Art Garfunkel lookalikes are no reflection on the pure class of Mr. Walsh. Hopefully, to quote the man himself, we didn't "take something good and make a mess of it". Special thanks to Marc Shea from the great fellow Pantheon show Performance Anxiety for the introduction, and much gratitude to Peter's wife Kate for the coordination. This was an incredible thrill for us! Proud members of the Pantheon Podcasts family. Learn more about your ad choices. Visit megaphone.fm/adchoices

"Top 5 Winter Songs? A winter themed episode, lads? In August?!? Good timing, doofuses!" We hear you, imaginary (and, frankly, rather rude) podcast critic. And our retort is that our friends in the southern hemisphere are still firmly in the grips of winter. For example, our Third Lad this week, one of the greatest songwriters that Australia has ever produced (and an artist who is on the short list of Brett's musical heroes), Peter Milton Walsh from The Apartments! PMW has led the Apartments in various incarnations since 1978, starting with the spiky indie pop of the EP 'The Return of the Hypnotist' on The Go-Betweens' Able Label. After brief stints with The Go-Betweens and Ed Kuepper's post-Saints band The Laughing Clowns, the Apartments reformed in 1984 with the classic single "All You Wanted." Their first full length, 'The Evening Visits...And Stays For Years', followed in 1985 on Rough Trade, with the 1987 single "The Shyest Time" featured on the John Hughes soundtrack for Some Kind of Wonderful. Among the Apartments' string of breathtakingly gorgeous, diverse records are 'Drift' (1993), 'A Life Full Of Farewells' (1995), 'Apart' (1997), 'No Song No Spell No Madrigal' (2015), and 'In And Out Of The Light' (2020). For the uninitiated, Welcome to Walsh World! Peter stopped by in between sessions for a forthcoming record. Just as a small forewarning, we recorded our lists afterwards...so any juvenile, off-topic or off-colour side conversations about pillows, tank tops, getting lost in department stores, or Art Garfunkel lookalikes are no reflection on the pure class of Mr. Walsh. Hopefully, to quote the man himself, we didn't "take something good and make a mess of it". Special thanks to Marc Shea from the great fellow Pantheon show Performance Anxiety for the introduction, and much gratitude to Peter's wife Kate for the coordination. This was an incredible thrill for us! Proud members of the Pantheon Podcasts family. Learn more about your ad choices. Visit megaphone.fm/adchoices

The short answer is yes. The long answer here in this episode is how. Using a weighted vest with osteoporosis comes up frequently as a question. Whether or not you have osteoporosis, stay with me, as I will talk about the overall benefits and science that's been out since at least 2000, perhaps as long as I've been using my weighted vest. Questions I'll Answer in this Episode: Can you use a weighted vest with osteoporosis? [00:06:20] If so, how do you get started safely? [00:09:30] What weight should you be using? [00:39:00] What if you have already fractured? [00:06:30] What if you have chronic upper back and neck pain? [00:40:20] Within this episode I'll show some images of my weighted vest and what you want to look for. They're so much better now than they used to be! It was an injury weighting (see what I did there?) to just put one on two decades ago. And they definitely were  not made for women. I've been lecturing about osteoporosis and osteopenia since 1995. That first adult education class I taught was the first time I left my house without my infant son, I think! Back then I had to draw pictures on the chalkboard of modeling and remodeling of bone, explain these then, new terms, and what was happening. And… we had a list of contraindications that are no longer the best science we have. While much of the decade-by-decade steps to build bone and then prevent or slow loss still are true, the veil of doom has been lifted. We no longer have to pop someone into bubble wrap. But you might think so because a search online will bring up ALL the content over decades. You'll think you are a delicate flower and that oh, my you shouldn't do rotation ever. And this fear mongering has to end - not that you shouldn't be informed about how to exercise correctly and what starting and progression looks like. Breaking Barriers Using Weighted Vest with Osteoporosis Back in 1996 I started working with one client, and then another would be diagnosed with osteoporosis. If you're listening, Mary, you were the first to break some barriers and overcome the fear. You had a good doctor who understood the whole person, and the real way healed. If I were concerned about osteoporosis, what I would do: Resistance training - progressive overload to as heavy as safely possible. My preferred is 5 x 5 reps Employ power in those workouts High Impact - at least 4 sets of 10-20 impacts a day most days of the week Moving during the day, breaking up sedentary periods of time, on non-exercise or recovery days (from strength training and HIIT with impact) the addition of weighted vest during walks or movement around house Whole Body Vibration use most days of the week (in conjunction with strength training and for balance or core exercise. (I use the Move: https://www.flippingfifty.com/powerplate and you can get 20% off with code Flipping50) Yoga consistently for the anti-gravity benefit of unique positions (and maintenance of mobility crucial to stability) Though wearing a weighted vest did not have a significant positive impact on the lumbar spine, Whole Body Vibration does. “lumbar spine BMD (MD: - 0.01; 95% CI [- 0.02, - 0.01]) reduced significantly when aerobic exercise training was used as intervention compared with RCTs that utilized resistance training, combined training, and WBV. By contrast, these analyses did not have significant effect on change in femoral neck BMD. WBV is an effective method to improve lumbar spine BMD in older PMW.” References: Mohammad Rahimi GR, Smart NA, Liang MTC, Bijeh N, Albanaqi AL, Fathi M, Niyazi A, Mohammad Rahimi N. The Impact of Different Modes of Exercise Training on Bone Mineral Density in Older Postmenopausal Women: A Systematic Review and Meta-analysis Research. Calcif Tissue Int. 2020 Jun;106(6):577-590. doi: 10.1007/s00223-020-00671-w. Epub 2020 Feb 13. PMID: 32055889. Snow CM, Shaw JM, Winters KM, Witzke KA. Long-term exercise using weighted vests prevents hip bone loss in postmenopausal women. J Gerontol A Biol Sci Med Sci. 2000 Sep;55(9):M489-91. doi: 10.1093/gerona/55.9.m489. PMID: 10995045. Shaw JM, Snow CM. Weighted vest exercise improves indices of fall risk in older women. J Gerontol A Biol Sci Med Sci. 1998 Jan;53(1):M53-8. doi: 10.1093/gerona/53a.1.m53. PMID: 9467434. Other Episodes You Might Like: Build Bone After Osteoporosis: https://www.flippingfifty.com/build-bone-after-osteoporosis/ Bone Health, Osteoporosis, Osteopenia Tips You've Never Heard: https://www.flippingfifty.com/bone-coach/ Exercise for Bone Density Then and Now: https://www.flippingfifty.com/exercise-for-bone-density/ Resources: Synergee Weighted Vest Infinity Vest Workout Equipment - Body Cardio Walking or Running Vest - 20lbs: https://www.amazon.com/dp/B07VQLDGPS?linkCode=ssc&tag=onamzvoicefor-20&creativeASIN=B07VQLDGPS&asc_item-id=amzn1.ideas.78VF9ZN2VWI0&ref_=aip_sf_list_spv_ofs_mixed_d_asin Short Weighted Vest 12lbs - 50lbs: https://www.amazon.com/dp/B001VE9RY4?linkCode=ssc&tag=onamzvoicefor-20&creativeASIN=B001VE9RY4&asc_item-id=amzn1.ideas.78VF9ZN2VWI0&ref_=aip_sf_list_spv_ons_d_asin&th=1