Podcast appearances and mentions of Caspar Lee

British-South African YouTuber

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Caspar Lee

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Best podcasts about Caspar Lee

Latest podcast episodes about Caspar Lee

Planet Upload
Creator AI Investment BOOM: Google's Promise, Whalar at $400M, Caspar Lee Raises, and More

Planet Upload

Play Episode Listen Later May 23, 2025 32:09


This week on Creator Upload, hosts Lauren Schnipper and Joshua Cohen break down Google's game-changing AI announcements like Veo 3 for video with sound and the "Flow" filmmaking tool. They also cover a surge of industry moves, including Google's investment in AI studio Promise, Whalar's $400M valuation, Caspar Lee's Creator Ventures raising $45M, and Publicis acquiring Captiv8 in a consolidating influencer market. Plus, discussions on Instagram's new creator referral program, Kai Cenat's decision to end his Streamer University, and Samsung's FAST channel launch with creators like Dhar Mann and Mark Rober.00:00 Welcome to Creator Upload / Girl in the Closet00:43 Google's Veo 3 AI: Video & Dialogue Generation02:04 Google I/O: Veo & The Future of AI Content04:10 Google Unveils Flow AI Filmmaking Tool05:41 The AI Race & Google's YouTube Data Advantage07:36 Big Stories: Creator Economy Investment & Acquisition Boom08:05 Promise AI Studio Lands Google Investment09:42 Promise AI: Enhancing, Not Replacing, Human Creativity?11:59 AI in Hollywood: Speed, Cost, and the Future of Content14:03 Whalar Hits $400M Valuation with Major Investors14:46 Whalar's Lighthouse: The "Soho House for Creators"?16:36 Lighthouse vs. YouTube Spaces: Monetizing Creator Hubs18:00 Caspar Lee's Creator Ventures Raises $45M Second Fund20:04 Creator Ventures: Success Breeds Success20:32 Publicis Acquires Captiv823:18 Market Consolidation: The Big Picture for Influencer Marketing24:07 Uploads & Downloads24:10 Instagram's $20k Creator Referral Program: Thirsty or Smart?26:57 Kai Cenat Pulls Plug on Streamer University Amidst Backlash28:48 Samsung Launches STN FAST Channel with Dhar Mann & Mark Rober29:46 FAST Channels & Kids: Will They Watch Ads?31:41 Wrapping Up / Longitudinal Study on Kids & Media31:51 Outro & CreditsCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Performance Marketing Unlocked
How brands can fix their partnerships with creators

Performance Marketing Unlocked

Play Episode Listen Later Apr 22, 2025 43:47


UK digital adspend is set to surpass £30bn in 2025 and the creator economy is now worth over £18bn globally, however, brands are failing to get the most out of their influencer partnerships, according to an expert.On this episode of the Performance Marketing Unlocked podcast, Caspar Lee, co-founder of Influencer and former YouTube mega-star (15:53), outlines the challenges facing creators today, and why brands need to do better to ensure their investments in influencer marketing pay-off. Fortunately, Caspar provides a road-map for future success.Preceding that discussion however, host Joe is joined by PMW's News Reporter Reem Makari (2:19) to dissect the latest IPA Bellwether report, covering Q1 of 2025. Marred by resoundingly negative sentiment from those surveyed, the pair discuss the future of the UK's advertising industry and whether or not things will trend upwards in the future or continue to decline.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (2:19) Dissecting the latest IPA Bellwether report(15:53) Caspar Lee talks about the inception of his influencer marketing business(27:48) How brands and creators can foster partnerships that last(38:28) PMW's Resell Me a Pen Challenge~ Further reading ~ IPA Bellwether: UK adspend declines for the first time in four yearsCreators and brands are misaligned on what they want partnerships to achieve‘The traditional consumer is dead': Industry responds to Unilever CEO's bold influencer marketing plans Hosted on Acast. See acast.com/privacy for more information.

Under the Surface
S4E5 - Caspar Lee: YouTube Pioneer Opens Up About Tourette's, OCD and Building a Business Empire

Under the Surface

Play Episode Listen Later Feb 6, 2025 62:54


In this powerful episode of Under The Surface, Smithy sits down with YouTube pioneer and entrepreneur Caspar Lee. Despite his outgoing online persona and business success, Caspar opens up about his lifelong journey with mental health, starting with his diagnosis of Tourette's, OCD, and ADD at the age of six.From making videos in his bedroom in South Africa to building multiple successful companies, including Influencer.com and an investment fund, Caspar's story is one of resilience and adaptation. However, beneath the success, he shares his raw battle with severe anxiety that surfaced during lockdown—a struggle so intense that he questioned whether he could even attend his own wedding.Caspar provides an unfiltered look at living with Tourette's in his early years, from disrupting classes to making involuntary monkey noises while on safari near an elephant. He discusses how therapy became his turning point, teaching him not to fight his anxiety but to sit with it, and shares the practical tools that helped him recover.Now preparing for his wedding and leading successful businesses in London, New York, Dubai, and LA, Caspar reflects on how facing his mental health challenges head-on has shaped both his personal life and entrepreneurial journey. Join us as we go #UnderTheSurface with Caspar Lee for an intimate conversation about mental health, business success, and finding peace with your past.Watch the full episode on the Original Penguin website.

Secret Leaders
How Creators AND Businesses Can Win In The New Economy- Caspar Lee

Secret Leaders

Play Episode Listen Later Dec 10, 2024 86:32


In this episode, Caspar Lee opens up about why he decided to leave his YouTube career behind, despite having 7 million followers, to focus on a new, exciting chapter: becoming a successful entrepreneur. Caspar reveals the challenges he faced as a content creator and how his passion shifted towards helping other YouTubers build long-term financial security. Now, he's using his experience to invest in fellow creators, helping them turn their earnings into sustainable wealth. Discover Caspar's journey from viral sensation to investor, and how he's transforming the future for YouTubers by making their money work for them. ____________ Sign up to Wise Business banking: https://wise.com/gb/business/?utm_sou... Thanks to HP our sponsor for this episode. For 10% off the HP Omnibook UltraFlip with built-in AI, use code 'HPLOVEWORK'. Valid until 31st January 2025, UK only. T&Cs apply. https://bit.ly/HPOmnibook-SLQ424 Join Vanta and recieve $1000 off: http://vanta.com/secretleaders Learn more about your ad choices. Visit megaphone.fm/adchoices

Great Company with Jamie Laing
CASPAR LEE: WHY I'M PROUD TO HAVE TOURETTE'S

Great Company with Jamie Laing

Play Episode Listen Later Jun 11, 2024 64:25


Living with Tourette's, overcoming anxiety, and realising Jamie doesn't resemble Judge Rinder quite as much as he thought. We welcome a guest whose success has inspired millions, including Jamie - one of the original YouTuber's, Caspar Lee.Having started his channel as a teenager his subscriber count quickly skyrocketed to seven million, Jamie now has the chance to sit down with Caspar; to chat about life after YouTube. Despite his massive following, Caspar battled anxiety, to the point where he couldn't even go on a date with his fiancée [13.51]. He explores how he transitioned to running four successful businesses and the pressures of entrepreneurship [22.48] and how he has learned to embrace his Tourette's diagnosis at the age of six to the point where he is now proud of it.If you enjoyed this episode, please click follow - we have so many great guests like this one, you won't want to miss out!You can also follow us on Instagram and Tiktok @greatcompanypodcastTHE CREDITS:Exec Producer: Jemima RathboneAssistant Producer: Gurlina HeerBooking: Ben JohnsVideo: Jake JiSocial Media: Laura CoughlanGreat Company is an original podcast from JamPot Hosted on Acast. See acast.com/privacy for more information.

Slate Culture
ICYMI: An Entirely Objective Ranking of the Brit Crew

Slate Culture

Play Episode Listen Later Mar 6, 2024 45:25


On today's show, Rachelle and Candice return to the halcyon days of YouTube in 2013, when wholesome youths with names like Zoe Sugg and Caspar Lee and Troye Sivan ruled supreme. Colloquially known as the Brit Crew, these teens and twenty-somethings were some of the first to prove that internet fame could translate into million-dollar empires. And while their influence has diminished over the past decade, their hold on our adolescent brains has lasted a lifetime which is why today's episode is a super-special ranking of Rachelle and Candice's favorite British YouTubers. This podcast is produced by Se'era Spragley Ricks, Daisy Rosario, Candice Lim and Rachelle Hampton. Learn more about your ad choices. Visit megaphone.fm/adchoices

Slate Daily Feed
ICYMI: An Entirely Objective Ranking of the Brit Crew

Slate Daily Feed

Play Episode Listen Later Mar 6, 2024 45:25


On today's show, Rachelle and Candice return to the halcyon days of YouTube in 2013, when wholesome youths with names like Zoe Sugg and Caspar Lee and Troye Sivan ruled supreme. Colloquially known as the Brit Crew, these teens and twenty-somethings were some of the first to prove that internet fame could translate into million-dollar empires. And while their influence has diminished over the past decade, their hold on our adolescent brains has lasted a lifetime which is why today's episode is a super-special ranking of Rachelle and Candice's favorite British YouTubers. This podcast is produced by Se'era Spragley Ricks, Daisy Rosario, Candice Lim and Rachelle Hampton. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Secret History of the Future
ICYMI: An Entirely Objective Ranking of the Brit Crew

The Secret History of the Future

Play Episode Listen Later Mar 6, 2024 45:25


On today's show, Rachelle and Candice return to the halcyon days of YouTube in 2013, when wholesome youths with names like Zoe Sugg and Caspar Lee and Troye Sivan ruled supreme. Colloquially known as the Brit Crew, these teens and twenty-somethings were some of the first to prove that internet fame could translate into million-dollar empires. And while their influence has diminished over the past decade, their hold on our adolescent brains has lasted a lifetime which is why today's episode is a super-special ranking of Rachelle and Candice's favorite British YouTubers. This podcast is produced by Se'era Spragley Ricks, Daisy Rosario, Candice Lim and Rachelle Hampton. Learn more about your ad choices. Visit megaphone.fm/adchoices

ICYMI
An Entirely Objective Ranking of the Brit Crew

ICYMI

Play Episode Listen Later Mar 6, 2024 45:25


On today's show, Rachelle and Candice return to the halcyon days of YouTube in 2013, when wholesome youths with names like Zoe Sugg and Caspar Lee and Troye Sivan ruled supreme. Colloquially known as the Brit Crew, these teens and twenty-somethings were some of the first to prove that internet fame could translate into million-dollar empires. And while their influence has diminished over the past decade, their hold on our adolescent brains has lasted a lifetime which is why today's episode is a super-special ranking of Rachelle and Candice's favorite British YouTubers. This podcast is produced by Se'era Spragley Ricks, Daisy Rosario, Candice Lim and Rachelle Hampton. Learn more about your ad choices. Visit megaphone.fm/adchoices

Where's This Going
#134 Caspar Lee

Where's This Going

Play Episode Listen Later Feb 20, 2024 48:29


Caspar Lee is one of the most successful content creators ever. Being one of the original big YouTube stars, with his channel accruing over 6.5m+ subscribers and over 800m+ views, Caspar has parlayed that success into the world of entrepreneurship and venture. On this episode, Caspar opens up about his ever-lasting anxiety around being an imposter, and how he used his social media background to turn into a successful entrepreneur. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Useless Hotline
Joe Sugg & Caspar Lee Join Us For The Office Christmas Party!!

The Useless Hotline

Play Episode Listen Later Dec 17, 2023 73:05


Get Tickets For Our Tour HERE! https://tourlink.to/TUHtourBuy Useless Clothing at www.theuselesshotline.com NOW!Welcome to The Useless Hotline hosted by Max Balegde and George Clarke. A place to send your queries and dilemmas no matter how big, small, weird, or embarrassing. We can't guarantee good advice or that you will leave a changed person, but we can guarantee that this is a useless hotline.Subscribe and join us every Sunday as we tackle your problems head on and on occasion will be helped by some faces you may recognise on a trial shift.Submit your queries/ dilemmas here:theuselesshotlinepodcast@gmail.comORSend a voice note to our Instagram:https://instagram.com/theuselesshotlinepod?igshid=YmMyMTA2M2Y=You can also listen here:Apple Podcasts https://podcasts.apple.com/us/podcast/the-useless-hotline/id1656588234Spotify https://open.spotify.com/show/5zHCHHfKk6b3m2VLJA0tIlWhy not follow our socials so you don't miss out on any of the latest news?Tiktok:https://www.tiktok.com/@theuselesshotlinepod?_t=8XhEHip5lET&_r=1Instagram:https://instagram.com/theuselesshotlinepod?igshid=YmMyMTA2M2Y=Hosts Socials:Max's YouTube:https://youtube.com/@max_balegdeGeorge's YouTube:https://youtube.com/@georgeclarkeMax's TikTok:https://www.tiktok.com/@max_balegde?_t=8XhDjkFsoX0&_r=1George's TikTok:https://www.tiktok.com/@georgeclarkeey?_t=8XhDmpUzS21&_r=1Max's Instagram:https://instagram.com/max_balegde?igshid=YmMyMTA2M2Y=George's Instagram:https://www.instagram.com/georgeclarkeey/Max's Twitter:https://twitter.com/balegde_?s=21&t=ovlG85OFyGF-u8ON3SuFMgGeorge's Twitter:https://twitter.com/Clarke13George Hosted on Acast. See acast.com/privacy for more information.

The Drum Network Podcast
B2B influencer marketing: Who's leading the pack?

The Drum Network Podcast

Play Episode Listen Later Nov 8, 2023 40:21


B2B marketing has shifted from boring to sexy in recent years, thanks (in no small part) to the rise of influencers. But what's shaping this space, and how can brand CMOs get it right? Dig into the driving factors and future directions of b2b influencer marketing with leaders in the field; Sofia Mogliazzi of VaynerMedia, Caspar Lee of Influencer, James Baldwin of Ogilvy UK and Stevie Johnson of Disrupt.Gain actionable insights on current trends and best practices in this evolving field, through topics like authenticity, building long-term influencer relationships, relevance across the sales funnel, and measuring real ROI from B2B influencer marketing. Hosted on Acast. See acast.com/privacy for more information.

The Places We'll Go Marketing Show
From YouTube Star to Marketing Maven: Caspar Lee's Journey

The Places We'll Go Marketing Show

Play Episode Listen Later Nov 3, 2023 35:46


Join us for an enlightening episode as we engage in a conversation with the renowned Caspar Lee, once a YouTube sensation and now a leading figure in the realm of influencer marketing. Caspar takes us through his compelling journey, shedding light on his transition from a celebrated content creator to a key player in the world of influencer marketing. Explore Caspar's remarkable insights as he delves into the intricacies of influencer marketing, offering invaluable wisdom and practical advice. Gain firsthand knowledge on how he utilized his background as an influencer to carve a path in marketing, leveraging his expertise to establish successful collaborations between brands and digital content creators.

UNBOXED
36: Caspar Lee: The Secret Power of Quitting

UNBOXED

Play Episode Listen Later Aug 2, 2023 43:13


After racking up nearly 7 million subscribers, touring the world and interviewing the likes of Ed Sheeran and Zac Efron, OG YouTuber Caspar Lee quit.  But when his feed went quiet, his business picked up. In the last four years, Caspar has established himself as a venture capitalist and entrepreneur; founding four game-changing businesses that support creators through talent management, marketing and financial backing. In this episode, Caspar discusses making money, his 'fail quickly' mentality and demonstrates exactly how he built an exceptional reputation and achieved business success. 0:00 - Intro 1:14 - Career on YouTube 7:00 - On quitting YouTube 9:10 - How Caspar's business supports creators 11:35 - Investing ad-revenue 13:40 - Overcoming imposter syndrome 20:00 - Coming up online, now vs then 23:40 - Test quickly then double down 26:05 - Business as poker 28:17 - Best-worst risks 32:49 - What he'd do differently on YouTube 34:05 - The skill that levelled-up his business 35:34 - Passion ≠ success 39:13 - One piece of advice 39:54 - The creator Caspar is loving: All-In Podcast You can find more UNBOXED content on TikTok, Instagram & YouTube.  A Listen production, with Arcade Media.

Sequel
E15. Caspar Lee, Video: From Top Youtuber To Raising A VC Fund, Transitioning From Creator To Entrepreneur, Growth Hacks To Get Off The Ground

Sequel

Play Episode Listen Later Jun 14, 2023 75:33


EPISODE 15:  Caspar Lee is a venture capitalist, entrepreneur, and one of the first Youtubers. As one of the OGs of the social media generation, Caspar featured interviews with the likes of The Rock, Ed Sheeran, Zac Efron, Kevin Hart and Anna Kendrick. In 2019, Caspar decided do leave Youtube to focus on his businesses Margravine (Talent Management), Influencer.com (marketing platform), Proper Living and launch his own VC fund Creator Ventures. Caspar is a Forbes 30 under 30 lister and we talk about his beginnings, rise to success, burnout, Tourettes and how he started a VC fund as a creator. Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests! Sequel: http://instagram.com/sequelxyz Gustaf: http://instagram.com/gltore Caspar: https://www.instagram.com/caspar_lee Check out our sponsors: - Cyberghost VPN (80% off): https://bit.ly/3JknGfd Topics 00:00 Intro 01:05 What Caspar thinks about Stockholm and how Caspar and Gustaf met 04:18 Beginnings 07:45 Getting 10 million views in every video 11:01 Growing up in South Africa, choosing LA vs UK 16:20 Growth hacks to get off the ground 21:04 Interviewing The Rock, Kevin Hart, Ed Sheeran, Zac Efron, Anna Kendrick and Maisie Williams 25:38 The income needed to be happy 27:30 Leaving YouTube and the realization that led to it 32:15 Best and worst part of fame and the fear of being canceled 38:02 Turning down TV opportunities 43:36 Business ventures: WME IMG, $20m VC fund, creator platform, management company 52:17 Are you happy now? 52:14 Are you coming back to become a creator? 55:11 Anxiety 56:23 Dealing with Tourettes syndrome 01:00:58 Who does Caspar go to for advice? And the risk with mentors 01:06:15 What would Caspar change? Learn more about your ad choices. Visit megaphone.fm/adchoices

The Useless Hotline
Joe Sugg and Caspar Lee Discuss Getting Engaged, New YouTubers and Dating Fans

The Useless Hotline

Play Episode Listen Later Mar 19, 2023 93:17


Welcome to The Useless Hotline hosted by Max Balegde and George Clarke. A place to send your queries and dilemmas no matter how big, small, weird, or embarrassing. We can't guarantee good advice or that you will leave a changed person, but we can guarantee that this is a useless hotline.Subscribe and join us every Sunday as we tackle your problems head on and on occasion will be helped by some faces you may recognise on a trial shift.Submit your queries/ dilemmas here:theuselesshotlinepodcast@gmail.comOR Send a voice note to our Instagram:https://instagram.com/theuselesshotlinepod?igshid=YmMyMTA2M2Y= You can also listen here:Apple Podcasts https://podcasts.apple.com/us/podcast/the-useless-hotline/id1656588234 Spotify https://open.spotify.com/show/5zHCHHfKk6b3m2VLJA0tIl Why not follow our socials so you don't miss out on any of the latest news?Tiktok: https://www.tiktok.com/@theuselesshotlinepod?_t=8XhEHip5lET&_r=1 Instagram:https://instagram.com/theuselesshotlinepod?igshid=YmMyMTA2M2Y= Hosts Socials:Max's YouTube: https://youtube.com/@max_balegde George's YouTube: https://youtube.com/@georgeclarkeMax's TikTok: https://www.tiktok.com/@max_balegde?_t=8XhDjkFsoX0&_r=1 George's TikTok: https://www.tiktok.com/@georgeclarkeey?_t=8XhDmpUzS21&_r=1 Max's Instagram: https://instagram.com/max_balegde?igshid=YmMyMTA2M2Y= George's Instagram: https://www.instagram.com/georgeclarkeey/ Max's Twitter:https://twitter.com/balegde_?s=21&t=ovlG85OFyGF-u8ON3SuFMg George's Twitter:https://twitter.com/Clarke13George Hosted on Acast. See acast.com/privacy for more information.

The Business Leader Podcast
Caspar Lee: From content king to entrepreneur and investor

The Business Leader Podcast

Play Episode Listen Later Jan 25, 2023 30:48


Embracing YouTube before most people had even heard of it, through perseverance and grit, Caspar Lee rose to become one of the biggest content creators on the planet.From his bedroom as a teenager in South Africa, he built his channel amassing a seismic following and leading him to collaborate with many of the world's biggest stars including Dwayne ‘The Rock' Johnson, Anna Kendrick, Ed Sheeran and Kevin Hart.Caspar leveraged his success and co-founded a global influencer marketing business. The company operates globally with 100+ employees and boasts many of the world's leading brands as clients, including Coca-Cola and Google. He also co-founded Creator Ventures, a $20m VC fund investing in start-ups alongside a syndicate of top creators, musicians, athletes and actors.Here's what we discussed with Caspar LeeCould you explain your background for our viewers? (00:47)When did people start to accept your career as a YouTuber? (02:56)When it comes to becoming a YouTuber, what would you say are the secrets to success? (04:17)What would you say to businesspeople who said they couldn't monetise YouTube? (05:36)How have you found the transition from YouTuber to entrepreneur? (07:32)How have you learnt your leadership skills? (09:31)Running a business of 100+ people is difficult, but especially at the moment. How are you finding this? (10:58)Are there any other markets you'd see yourself going into? (12:44)What do you look for in the businesses you invest in? (14:17)When investing, are you looking for a yield and exit at a certain time or do you have a long-term view of it? (16:23)There was a trend of companies celebrating fundraising instead of focusing on making money. Do you think this is starting to change? (18:04)What are your tips for people looking to raise investment? (19:56)Why do you do what you do? (21:51)Do you find yourself learning from other cultures a lot? (23:14)Do you feel that failure can be a good thing? (24:43)What makes a great business leader? (26:19)Would you like to go into TV? Dragons' Den for example? (27:12)Some people see money as the by-product of doing well - do you agree with that? (28:05)Answer the Internet: What does it mean to build a personal brand? (29:14)Be sure to subscribe to the podcast and the Business Leader YouTube channel for more interviews with some of the world's leading business figures. Hosted on Acast. See acast.com/privacy for more information.

EUVC
#139 Sasha Kaletsky, Creator Ventures

EUVC

Play Episode Listen Later Dec 22, 2022 35:57


Today we are happy to welcome Sasha Kaletsky, Co-Founder and Managing Partner of Creator Ventures, a firm that invests and collaborates with content creators. This year they closed their first $20m fund, to invest globally in early-stage companies innovating in consumer-internet.Together with his partner Caspar Lee, Co-Founder of influencer.com, a content creator with an audience of over 10 million across social channels, they help founders navigate the social media and influencer marketing landscape.In this episode you'll learn:- All about how Creator Ventures leverages a strong network of celebrity co-investors- Why Sasha has opted for a model with celebrity co-investors rather than celebrity LPs- The direct & indirect value-add of celebrities, influencers & athletes for founders as well as VCs- What Sasha's advice to other emerging managers is and why quality LP updates are high on his agenda

Deep Dive with Ali Abdaal
Caspar Lee: How He Built A 10+ Million YouTube Following In His 20s (And Why He Quit)

Deep Dive with Ali Abdaal

Play Episode Listen Later Oct 27, 2022 102:21


Caspar Lee is a serial entrepreneur, investor and an OG YouTuber who's become one of the most successful content creators of his generation. Caspar gained popularity on YouTube from the age of 17 where his channel that featured sketches, interviews and lifestyle content. Through the growth of his channel he's collaborated world's biggest stars like Ed Sheeran, Dwayne Johnson, Kevin Hart and Anna Kendrick. In 2019 Caspar stopped posting on YouTube to become and serial entrepreneur co-founding a bunch of companies including Influencer.com, Margravine Management, Creator Ventures and Proper Living. He's also a board member of the Princes Trust RISE and was listed in Forbes 30 Under 30. In the conversation we talk about his journey through YouTube, his experience with burnout, tourettes, and his business advice for aspiring entrepreneurs. Enjoy!

Unlimited Partners
Sasha Kaletsky, Creator Ventures | Shares His Unconventional Journey to Enabling Creatives Around the World with His Cousin, YouTube Icon, Caspar Lee

Unlimited Partners

Play Episode Listen Later Jul 12, 2022 61:38


Hey it's our 10th episode! Thanks for listening. Today's Unlimited Partner is Sasha Kaletsky, Co-Founder of Creator Ventures along with his cousin Caspar Lee, a YouTube sensation. Sasha's unconventional story on how he got into venture capital involves passing out club fliers to Oxford students, choosing to launch Uber in Birmingham, England instead of London, getting his masters at Harvard Business School, to working with his cousin Caspar Lee who after many years of trial and error, emerged as a social media star. They then decide to build companies together. Their latest is Creator Ventures, which invests in early-stage consumer-internet companies. It closed its first fund, at $20M. We do a deep dive into lessons they've learned along the way. Topics include: Sasha's background Caspar starts influencer.com How they were able to build a marketplace for influencers and brands Bringing investment opportunities to creators Launching Creator Ventures with $20M initial fund Their 4 themes for investing Tips for posting on social media Sasha's favorite song (New pod question) Guest: Sasha Kaletsky, Co-Founder and Managing Partner at Creator Ventures (Caspar Lee) Host: Thomas McGannon, CFA Links LinkedIn Sasha Kaletsky Thomas McGannon LinkedIn Creator Ventures Follow us on social media: Like and subscribe and all that stuff...stay in touch as we will have exciting updates and content soon... @uppodpod Twitter @uppodpod Instagram UP YouTube Channel up-pod.com Email us: show@up-pod.com

The Leader | Evening Standard daily
Bonus content: YouTube's Caspar Lee, now entrepreneur

The Leader | Evening Standard daily

Play Episode Listen Later Mar 20, 2022 9:59


Former Youtuber turned entrepreneur Caspar Lee joins the show to talk about his incredible career as one of the first-ever social media stars and his new job as co-founder of the Influencer marketing company.Check out the full interview with Caspar HERE.Caspar turned his back on creating videos with tens of millions of views, including many featuring A-list Hollywood stars, to pursue a long-held passion to build a start-up with his business partner Ben Jefferies.So how does someone who has made such a success of themselves doing one thing manage to transition to something else?He gives advice for those who want to become the next big thing on TikTok, and for those who want to work with them on brand awareness campaigns.And we talk about the pressures that being a Youtuber can bring to a young person, and what it's like being “the grandfather of the internet” aged just 27.Additional Material:Joe & Caspar hit the Road: BBC StudiosCaspar Lee: YoutubeWonder Park: Paramount Pictures & NickelodeonInfluencer See acast.com/privacy for privacy and opt-out information.

Web Summit
Wanna be a successful influencer? Just “don't be goddamn boring” says Nas Daily

Web Summit

Play Episode Listen Later Mar 15, 2022 19:19


When three hugely popular influencers get together in 2021 and talk about their secrets to success, you might guess that the social media platform they would be on is TikTok… ut you'd be wrong!Nas Daily, Sarati Callahan and Caspar Lee talk about their respective journeys to where they are now – ie, with more than a million followers each. They also give tips on how to grow a loyal following, and they reveal the unlikely platforms that can make or break a career as a content creator.Content creator and SaratiBody entrepreneur Sarati Callahan, YouTube star and entrepreneur Caspar Lee, and Nas Academy founder and CEO Nas Daily, were in conversation with Big Technology founder Alex Kantrowitz. They spoke on Centre Stage at Web Summit 2021.Use promo code 'TNS' for 10% off your #CollisionConf ticket now. Support the show

Tech and Science Daily | Evening Standard
Storm Eunice: why 'sting jet' could be catastrophic

Tech and Science Daily | Evening Standard

Play Episode Listen Later Feb 18, 2022 5:58


Meteorologists claim storm Eunice could be as bad as the great storm of ‘87, as highest weather warning is issued. Meta says it now has 300,000 users on its Horizon Worlds VR platform. It's designed for people with the Quest VR headset, and lets people build custom environments to hang out and play games in. GCHQ warns key industries to tighten up their cybersecurity, as tensions rise between Russia and the west on the Ukraine border. We're being warned climate change could cause a drop in supply of chocolate, and bananas.Plus: Hackers target Microsoft teams with trojan malware, our mental speed stays strong until 60, Peloton's Lanebreak video game finally arrives, and Caspar Lee teases new tech to help brands improve their marketing. See acast.com/privacy for privacy and opt-out information.

How to be a CEO
Caspar Lee: former YouTuber, now entrepreneur

How to be a CEO

Play Episode Listen Later Feb 14, 2022 26:54


Former Youtuber turned entrepreneur Caspar Lee joins the show to talk about his incredible career as one of the first-ever social media stars and his new job as co-founder of the Influencer marketing company.Caspar turned his back on creating videos with tens of millions of views, including many featuring A-list Hollywood stars, to pursue a long-held passion to build a start-up with his business partner Ben Jefferies.So how does someone who has made such a success of themselves doing one thing manage to transition to something else?He gives advice for those who want to become the next big thing on TikTok, and for those who want to work with them on brand awareness campaigns.And we talk about the pressures that being a Youtuber can bring to a young person, and what it's like being “the grandfather of the internet” aged just 27.Additional Material:Joe & Caspar hit the Road: BBC StudiosCaspar Lee: YoutubeWonder Park: Paramount Pictures & NickelodeonInfluencerCheck out the Evening Standard's Watercooler Event at Olympia London on May 25th and 26th. It's a free to attend, two-day exhibition and conference on workplace wellbeing and the future of work. The event brings together the very latest thinking from over 100 experts, alongside actionable and tangible solutions, to holistically support health, mental health and wellbeing of employees across the UK and beyond. Hosted on Acast. See acast.com/privacy for more information.

Social In 10
Episode 34 - Direct Message - Nik Speller

Social In 10

Play Episode Listen Later Mar 22, 2021 35:13


In this week's Direct Message episode, Chloe direct messages Influencer's Global Strategy and Partnerships Director, Nik Speller. Join them as they discuss the changing consumer trends throughout the pandemic and how influencers are helping businesses bounce back after lockdown.Nik Speller BioNik Speller has over 10 years' experience in the marketing industry, with a background in areas such as data, digital publishing and the blogging sphere. In his spare time, Nik enjoys immersing himself in the world of photography and architecture, as seen on his Twitter and Instagram @nikspellerFurther Reading: The Most Important Social Media Marketing Trends to Plan for in 2021

ANTISOCIAL
Josh Pieters | Harry & Meghan Prank, Katie Hopkins, Fake Ed Sheeran, Tom Holland + more | ASP #26

ANTISOCIAL

Play Episode Listen Later Mar 11, 2021 94:18


Josh Pieters joins us on the antisocial podcast after his ‘We proved royal experts lie about Harry & Meghan' prank video. Where he pranked royal experts into lying about the Meghan and harry royal interview on Oprah. Whilst talking about the aftermath of Piers Morgan leaving GMB and what Piers Morgan is doing now. He also talks about flying Katie Hopkins to Prague to win a fake award and how she confronted him about it months later. In addition this, his video tricking the world with a fake Ed Sheeran at KSI V Logan Paul. He goes on to explain how they pulled this off at the KSI V Logan fight and how Ricegum believed it was the real Ed Sheeran. Later on, we chat about his Tom Holland interview where he wore an earpiece in front of Tom Holland whilst Caspar Lee and Conor Maynard told him what to see to see what reaction Spiderman actor Tom Holland would say. Finally, we talk about him appearing on James Corden after pranking Mollie May & Tommy Fury & tricking Carole Baskin into her first ever live tv interview after the hit Netflix series, Tiger King. Welcome Josh Pieters!

The Diary Of A CEO by Steven Bartlett
E71: Jack Maynard: The Untold Story: How Being Thrown Out The Jungle Changed My Life Forever

The Diary Of A CEO by Steven Bartlett

Play Episode Listen Later Mar 8, 2021 62:02


Jack Maynard is a British YouTuber who is best known for his parodies, vlogs and collaborations with other famous YouTubers including Joe Sugg, Oli White and Caspar Lee.  Jack’s Youtube channel took off extremely quickly, amassing a following of 1.5m subscribers on his main channel since 2015. He is also the younger brother of Conor Maynard, a singer-songwriter and musician who shot to fame after being spotted on YouTube aged 15, and Anna Maynard who is a popular influencer, singer and YouTuber in her own right. At 23, he was the first YouTuber to appear on ITV’s 'I'm a Celebrity, Get Me Out of Here!' (2017). He found himself embroiled in a scandal when he was removed from the show after just three days over tweets he made in 2011. This left Jack facing public scrutiny, being part of a British cancel culture moment, events which would change him forever.  After various struggles as a result of ‘I’m a Celebrity, Get Me Out of Here’ Jack returned to TV screens with an appearance on Channel 4’s 'Celebrity SAS: Who Dares Wins' in 2020 to help him overcome what he’d been struggling with for the past three years. Youtube and your family I’m A Celebrity Get Me Out Of Here! Finding out what happened  PTSD, dealing mentally with what happened Deciding to get help SAS: Who Dares Wins Your mental health now Your relationship Why wouldn't someone want to be you  What's next? Jack:https://www.instagram.com/jack_maynard/ https://twitter.com/jack_maynard23  Sponsors: uk.huel.com/My book pre-order: (UK, US, AUS, NZ Link) - http://hyperurl.co/xenkw2 (EU & Rest of the World Link) https://www.bookdepository.com/Happy-Sexy-Millionaire-Steven-Bartlett/9781529301496?ref=grid-view&qid=1610300058833&sr=1-2

Unboxing with Harry McInley
2.1 | Ben Jeffries | The Social Dilemma

Unboxing with Harry McInley

Play Episode Listen Later Feb 9, 2021 51:07


At just 24, Ben is the Founder of Influencer, a leading influencer marketing agency which connects social media content creators around the world with global brands such as Barclays, Pantene, Odeon and the BBC. They have recently been announced as official partners of Facebook, Instagram and TikTok.Round 1: (01:20) How Ben stumbled on the power of ‘mirco influencers’ through launching a business out of his bedroom at school. How he then raised £150K for Influencer which gave him the confidence to quit university halfway through a placement to pursue the business.Round 2: (21:12) The unusual circumstances in which Ben met his now Co-founder & YouTube Star, Caspar Lee.Round 3: (27:10) We discuss the argument popularised by the Netflix documentary ‘The Social Dilemma’ that aggressive advertising-centric business models of platforms such as Instagram, Facebook and YouTube have hi-jacked our attention spans and are leading to widespread exacerbated mental health issues. Final Round questions: (44:15) 1) What’s something you believe that most people don’t? 2) How will you like the world to have changed in 5 years’ time? 3) Ben’s Unboxing ring walk tune.Join Harry’s Unboxing Gym Community for Innovators: www.unboxing-gym.com

Ace The Gram
#62: The 2021 social media marketing intel you need to know

Ace The Gram

Play Episode Listen Later Jan 4, 2021 27:40


Welcome to 2021!!! For our first ep of the new year Tash and Viv cover: Recommendations: - The Choice by Edith Eder - The Happiest Man on Earth - Eddie Jaku - Make a vision board - "Dream life" podcast - listen to episode from 27th Dec 2019 bonus Top Stories: - Long White 500k Bach giveaway - Brodie Retallick got hacked - Insights from Caspar Lee into Social Media marketing for 2021 - GYMSHARK - why they were the marketing icon of 2020 and what you can learn from their success - the lowdown on how to position yourself on social for 2021 - "Clubhouse" the new platform that's the talk of the town ENJOY xo      

Stripping Off with Matt Haycox
There Is More To YouTube Entrepreneurship Than You Realise - Oli White Interview

Stripping Off with Matt Haycox

Play Episode Listen Later Dec 30, 2020 40:43


Tell us what you like or dislike about this episode!! Be honest, we don't bite!Oli White is an English YouTuber, actor and author. In August 2012, he began posting videos on the YouTube channel Oli White. As of April 2021, his channel has over 470 million views and over 2.7 million subscribers. In 2014, he performed the role of James in the AwesomenessTV web series production of Shipping Julia. In November 2015, he acted in Joe and Caspar Hit The Road with Joe Sugg and Caspar Lee. In May 2016, he released his first book, Generation Next and his second book, Generation Next: The Takeover was released in 2017—Thanks for watching!SUBSCRIBE NOW FOR MORE TIPS—WebsiteInstagramTik TokFacebookTwitterLinkedIn—LISTEN TO THE PODCAST!SpotifyApple—Who Is Matt Haycox? - Click for BADASS TrailerAs an entrepreneur, investor, funding expert and mentor who has been building and growing businesses for both myself and my clients for more than 20 years, my fundamental principles are suitable for all industries and businesses of all stages and size.I'm constantly involved in funding and advising multiple business ventures and successful entrepreneurs.My goal is to help YOU achieve YOUR financial success! I know how to spot and nurture great business opportunities and as someone who has ‘been there and got the t-shirt' many times, overall strategies and advice are honest, tangible and grounded in reality.

Stripping Off with Matt Haycox
From YouTube Star to Entrepreneur Mikey Pearce Interview

Stripping Off with Matt Haycox

Play Episode Listen Later Oct 19, 2020 39:15


Tell us what you like or dislike about this episode!! Be honest, we don't bite!Mikey Pearce is a social media personality and YouTube sensation with deep connections in the YouTuber community and a dedicated fan base numbering in the hundreds of thousands. His various talents see him employ music, humour and competitiveness in a variety of videos that keep his fans coming back for more.Mikey started his YouTube channel in 2016, using it to showcase his singing and acting skills. Mikey is a huge fan of musical theatre and Michael Bublé and is never afraid to show off his impressive voice. Mikey expanded into collaboration with the likes of Joe Sugg, Jack Maynard, Caspar Lee and others with a wide range of hilarious challenges. These include everything from trying accents to teaching a spinning class, eating contests, two truths one lie, finish the lyrics and guess the YouTuber.Mikey is also a huge proponent of creating authentic connections with his community, posting videos of Q&As and vlogs about his personal life. He opens up about his fears, aspirations and relationships, bringing the spotlight onto mental health and the importance of taking care of yourself.Mikey rounds out his channel with public pranks that lead to hilarious results. From performing opera in public to challenging his fellow YouTubers to try embarrassing pranks, his hilarious videos have his fans in stitches.Mikey is well-known for his sweet tooth and has recently branched out with a gourmet sweet delivery service called Diet Starts Tomorrow. Each month, subscribers receive a bespoke selection of sweets curated by Mikey, making for a monthly treat to share with friends and family. Mikey's entrepreneurial skill is well-documented and this influencer understands what it takes to build a reliable brand and business.Mikey's Instagram is filled with fun photos and snaps of his YouTuber friends. He is also a frequent collaborator and Instagram influencer who has worked with several brands on sponsored posts including Cadbury, Fiat and Kyro Gin.Mikey is a master of the influencer game and a must for all social media campaigns. His savvy business skills and entertaining posts make him the perfect addition to any digital marketing campaign and the key to accessing a new generation of consumers.—Thanks for watching!SUBSCRIBE NOW FOR MORE TIPS—WebsiteInstagramTik TokFacebookTwitterLinkedIn—LISTEN TO THE PODCAST!SpotifyApple—Who Is Matt Haycox? - Click for BADASS TrailerAs an entrepreneur, investor, funding expert and mentor who has been building and growing businesses for both myself and my clients for more than 20 years, my fundamental principles are suitable for all industries and businesses of all stages and size.I'm constantly involved in funding and advising multiple business ventures and successful entrepreneurs.My goal is to help YOU achieve YOUR financial success! I know how to spot and nurture great business opportunities and as someone who has ‘been there and got the t-shirt' many times, overall strategies and advice are honest, tangible and grounded in reality.

The Macbeef-Banquet Podcast
AfterShow: Ep. 4: Exposing Your Favorite YouTubers

The Macbeef-Banquet Podcast

Play Episode Listen Later Sep 2, 2020 51:47


In this week's episode, we expose popular YouTubers, such as Arin Hanson, Mr. Beast, Belle Delphine, Caspar Lee, and Jeffree Star. This comedic podcast features two boys who talk about whatever. May feature: improv, quizzes, questions, and literally anything else. Podcast Links: YouTube Playlist: https://www.youtube.com/playlist?list=PLmjLOXlfbvsRT9CQTjF-yDxKA-Ohannwm Anchor.Fm: https://anchor.fm/macbeef-banquetpodcast Apple Podcasts: https://podcasts.apple.com/us/podcast/the-macbeef-banquet-podcast/id1477406532 Breaker: https://www.breaker.audio/the-macbeef-banquet-podcast Castbox: https://castbox.fm/channel/The-Macbeef-Banquet-Podcast-id2282131?country=us Google Podcasts: https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy9kNTA1Y2EwL3BvZGNhc3QvcnNz Pocket Casts: https://pca.st/1tdMMr Podbean: https://www.podbean.com/podcast-detail/jb5v9-a133e/The-Macbeef-Banquet-Podcast RadioPublic: https://radiopublic.com/the-macbeefbanquet-podcast-GAly1N Spotify: https://open.spotify.com/show/31PjIlQzJFXsVp62gyGqJu Stitcher: https://www.stitcher.com/podcast/the-macbeefbanquet-podcast TuneIn: https://tunein.com/podcasts/Podcasts/The-Macbeef-Banquet-Podcast-p1252581/ Ko-Fi Link (donate if you want): https://ko-fi.com/themacbeef_banquetpodcast Intro/Outro Music: Synthwave by Ryan Andersen; licensed under a Attribution-NonCommercial License. License: https://creativecommons.org/licenses/by-nc/4.0/legalcode. Ryan Andersen is an American composer and producer currently making music in Paris, France. Andersen primarily creates soundtracks for media like podcasts, streaming video, film, television and advertising.

Before They Were Famous
ALFIE DEYES | Before They Were Famous - Pointless Blog

Before They Were Famous

Play Episode Listen Later Jun 25, 2020 5:17


ALFIE DEYES Pointless Blog Before They Were Famous -- Before Alfie Deyes created Pointless Blog, roomed with Caspar Lee and hooked up with Zoella...find out the full story of his personal life and career before YouTube stardom, here.

Before They Were Famous
CASPAR LEE | Before They Were Famous - YouTuber

Before They Were Famous

Play Episode Listen Later Jun 25, 2020 6:46


Because of his Tourettes, Caspar Lee was often bullied in school by fellow students and teachers alike. His parents divorced while he was in high school. And his first crack at Youtube failed—that is, until he gave his channel a total reboot.

Balancing Acts
Josh Pieters on the importance of punching up and on how he tricked Katie Hopkins into believing she'd won an award

Balancing Acts

Play Episode Listen Later Jun 22, 2020 57:03


In this conversation I chat to YouTube star Josh Pieters (https://www.youtube.com/channel/UCpE5VksCvp6lk35MJYlRs5Q).Josh runs his YouTube channel with Archie Manners, together they have created elaborate stunts, social experiments and pranked the likes of Katie Hopkins and Tiger Kings Carole Baskin. Their channel has amassed over 141 million views and 1.43 million subscribers.We kick things off talking about his former life as a semi professional cricket player and how falling ill to glandular fever, forced Josh to pivot and become a Youtuber. Josh describes what he calls his YouTube boyband years, making videos with best friend Caspar Lee, before moving onto the videos that he's known for today. Josh explains that for him, it's impossible to achieve creativity if you're just doing it on your own and how important it is to have someone to collaborate and disagree with. Josh breaks down his working dynamic with Archie, a magician by trade, and how he taught Josh the importance of making people think one thing, when something else is happening. And how their working relationship evolved into a partnership. And he describes it as a symbiotic relationship where they couldn't do what they do, without the other. Josh describes their brainstorming sessions for coming up with new ideas. How they begin with asking the question whether something is possible and running with that, such as 'is it possible to sell microwave meals on deliveroo' to 'can we play on Katie Hopkins ego to fly her over to Prague for a fake award'.Josh explains the safety and legal side of things and also how brands sponsor the videos to cover the cost of the production. He describes the range of emotions he felt during the Katie Hopkins prank and the pressure of funding such an expensive production/video. He talks about the importance of punching up and to have a reason for what you're doing. Josh also describes the Ed Sheeran prank, the Carole Baskin and the Tom Holland interview. We chat about how Josh wishes he wasn't so affected by what views he gets on a video, his love for exercise, how important it is for mental health and loads more!Rating and reviewing the podcast has never been easier, just click on this link: https://ratethispodcast.com/balanceHappy listening :)Steve - @offkeysteve See acast.com/privacy for privacy and opt-out information.

Ninetwentynine
Creating content that resonates with Caspar Lee and Ben Jeffries from Influencer

Ninetwentynine

Play Episode Listen Later May 11, 2020 9:29


Rule #006 - Create content that resonates.Caspar Lee and Ben Jeffries founded influencer.com in 2017. Influencer pairs brands with the best creators to reach their target audience. With Caspar himself having over 7 million YouTube subscribers, creating content that resonates is their bread and butter. What can your brand learn from them?Ninetwentynine is a Fiverr.com podcast.Grab 30% off your first Fiverr Learn course. Just use code 'ninetwentynine'. Valid until the end of 2020. See acast.com/privacy for privacy and opt-out information.

Journey Further Podcast
Stop Doing Influencer Marketing Wrong with Ben Jeffries (Influencer.com)

Journey Further Podcast

Play Episode Listen Later Mar 18, 2020 42:13


Ben Jeffries is the 24-year-old CEO and co-founder of Influencer. What started in his bedroom at university is now one of the world's premier influencer marketing agencies and tech platforms. Working alongside his business partner and prolific YouTuber, Caspar Lee, Influencer is leading the way in the influencer marketing space, working with the likes of Starbucks, Alibaba, PrettyLittleThing and many more. Tune in to understand how they use data to drive performance for their clients, the changing social media landscape and the future of the influencer marketing industry. - Join the Journey Further Book Club: http://bit.ly/2r4fBWR Get in touch: podcast@journeyfurther.com

Web Summit
How to win fans and influence people

Web Summit

Play Episode Play 15 sec Highlight Listen Later Dec 4, 2019 20:50


Influence is a currency in today's society. Building influence can happen from scratch, or stem from success in other endeavours. This session from Web Summit 2019 with Caspar Lee, Dame Jessica Ennis-Hill and Ian Somerhalder will explore how to build an audience, and once built, how to benefit from it.Support the show (https://websummit.com/)

The TalentWorks Podcast
Episode 14: Caspar Lee

The TalentWorks Podcast

Play Episode Listen Later Aug 12, 2019 29:11


Caspar Lee is one of the most successful content creators of his generation. He launched his eponymous YouTube channel in 2011 when he was 16 years old and built his following by collaborating with his talented peers online.His ultimate ambition was to become an entrepreneur and as a result, he is the co-founder of two companies: Influencer a market place for content creators and brands and Margravine Management a digital talent agency which he started with fellow creator Joe Sugg. His first business venture was production company, Raucous Media, which he also started with Sugg in 2015 and made two travel documentaries, Joe and Caspar Hit The Road and Joe and Caspar Hit The Road USA, both with BBC Worldwide, now known as BBC Studios.We sat down with Caspar in front of a live audience for the first BBC Pitch Day in collaboration with YouTube. We spoke about the Hit The Road projects, how to go from short form to long form with a production company and what it takes to succeed as a creator today.www.instagram.com/caspar_leewww.instagram.com/bbcstudiostalentworks See acast.com/privacy for privacy and opt-out information.

The TalentWorks Podcast
Episode 10: Adrian Bliss

The TalentWorks Podcast

Play Episode Listen Later Jun 24, 2019 21:39


Adrian Bliss is a film-maker and writer who produces satirical videos about being a YouTuber on his eponymous channel, launched in 2014.His mockumentary series Vlogvember and Vlune, followed the journey of Adrian Bliss, an online persona of the man himself, showing Adrian’s quest to get millions of followers on YouTube. Deep down the series reveals that Adrian just wants to be loved and accepted, but sometimes he makes questionable decisions that test his integrity and moral compass along the way.Originally from Hertfordshire, Adrian started working in film ahead of his A-Levels. He has been a camera operator, editor and director of photography whilst regularly collaborating with online talent such as Jack Harries, Caspar Lee and Will Darbyshire. We were really keen to sit down with him during our writer's retreat with the BBC Writer's Room and pick his brilliant brain on what it’s like being the real Adrian Bliss.instagram.com/bbcstudiostalentworksinstagram.com/adrianblissTalentWorks is a production arm of BBC Studios aimed at identifying forward thinking talent with whom it can partner. See acast.com/privacy for privacy and opt-out information.

Blogosphere: Serious Influence
4: Series 2, episode 4: Nik Speller, Head of Campaigns at Influencer

Blogosphere: Serious Influence

Play Episode Listen Later May 20, 2019 61:12


In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Nik Speller who is Head of Campaigns at the aptly-named Influencer Agency - Influencer. Nik has a career history that spans across data, digital publishing and a bit of blogging. After joining the agency world, he worked across influencer marketing at Havas before becoming a member of the Influencer team (which is co-founded by Caspar Lee) last year. Nik, who is known for his strong stance on combatting influencer fraud, talks to Alice about budgets, the importance of 'narratives' in influencer marketing... and his predictions for the industry.

JaackMaate’s Happy Hour
CASPAR LEE DISCUSSES THE OLI WHITE BEEF, HIS NEW DOCUMENTARY & MORE (Audio Only Exclusive)

JaackMaate’s Happy Hour

Play Episode Listen Later May 3, 2019 64:15


This week everybody's favourite South African YouTuber Caspar Lee pops in to the studio, to discuss an array of topics. From the 2018 beef, to his new documentaries with the SA Law Enforcement - this is another golden episode you'll wanna wrap your ears around. This is an audio only exclusive episode too, so enjoy! See acast.com/privacy for privacy and opt-out information.

New Influence
Building An Influencer Business with Ben Jeffries, CEO Of Influencer

New Influence

Play Episode Listen Later Mar 3, 2019 29:25


Ben Jeffries is a 23-year-old entrepreneur, specialising in influencer marketing and social media. Ben founded his second company, Influencer, at 18 and has since driven it to become an industry-leading business in marketing's hottest sector, raising their first round of investment on Crowdcube in under 24 hours. Ben has since partnered up with YouTube sensation Caspar Lee as a co-founder and appointed him CMO, whilst leading his team to close a further £500k investment round for Influencer. Ben was recently named Media Week’s Rising Star and UK Tech Founder of the Year 2018 at the BMW i UK Tech Founder Awards. Show highlights 1:54 Ben introduces himself, his company Influencer, how he got started and his role as CEO. 5:06 How the Influencer platform works. 8:14 The clients Influencer works with along with in-house and agency split. 9:21 The influencer marketing landscape in the UK. 12:31 The Competition and Markets Authority's influencer marketing guidelines. 16:35 The benefits of working with influencers across different channels. 20:39 How much do the social networks value influencers and content creators on their platforms. 21:44 Influencer marketing in the B2B space. 22:55 How Ben sees the future of influencer marketing over the next 12 months and the next five years. 26:40 Future plans for Influencer. 27:23 The one book Ben recommends everyone should read. Resources/People/Articles mentioned in podcast Influencer Caspar Lee The CMA influencer marketing guidelines Captify Grace Beverley YouTube launches Stories feature Blue Ocean Strategy Ben's book recommendation Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant Harvard Business Review PressHardcover BookKim, W. Chan (Author) View on Amazon Transcript Ste Davies: Ben, welcome to the podcast. Ben Jeffries: Thank you very much for having me on the podcast. Really excited to be here. SD: Delighted to have you on. To start off with, can you give us some background on yourself, your company, Influencer and your role as CEO there. BJ: Of course, so I started the company back in 2015 but the brainwave for the company obviously came before then. When I was younger than I am now, I had a clothing company called Breeze and essentially I wanted to make it the next big thing. I always thought that if celebrities wore my clothes that would really help. However I couldn't afford any celebrities nor did I know any celebrities. So, I'm a massive Chelsea football fan - sorry if that offends anyone who's listening - but I reached out to quite a few Chelsea reserve teams players on social media. These guys had around 10 or 15 thousand followers on Twitter and I basically said, "If I give you fifty quid would you mind posting a tweet wearing my clothes?" So I started working with not just Chelsea reserve teams players but other reserve team players from up and down the country. I branched out to models, fitness bloggers and all these people who had, you know, a very small following on social media but had some influence. And while I was building up this network I thought, "OK, other brands can benefit from this network as well." So I decided that even though Breeze was really cool and I was loving it there'll be much more success in the future from launching an agency which connects brands with these influential content creators. I decided to put Breeze to one side and launch what Influencer is today and this was back in 2015.

The TalentWorks Podcast
Episode 1: Joe Sugg

The TalentWorks Podcast

Play Episode Listen Later Feb 25, 2019 34:43


Joe Sugg is one of the world's most celebrated YouTube creators with over 8 million subscribers on his channel, ThatcherJoe. Joe’s passions vary from comedy to music to gaming but the word that brings his output together is, entertainment. His love of entertainment has manifested in projects such as his graphic novel series, UsernameEvie, which was the fastest-selling graphic novel to date. He starred in the Hit The Road films with his roommate and best friend Caspar Lee which went on to tour the UK and Australia as a live show. He launched a successful merchandise line, Sugg Life, with his sister, Zoe Sugg aka Zoella And most recently he became runner up of 2018's Strictly Come Dancing, the ultimate entertainment show on television. In this episode we talk to Joe about what being a creator means to him and how he’s been able to build his childhood dreams into a reality and an incredibly successful career, as one of the early adopters of YouTube.instagram.com/bbcstudiostalentworksinstagram.com/joe_suggTalentWorks is a content label within BBC Studios aimed at identifying digital talent with whom it can partner. See acast.com/privacy for privacy and opt-out information.

Ctrl Alt Delete
#136: The Queen's Young Leaders Ft. Nicola Adams OBE & Caspar Lee

Ctrl Alt Delete

Play Episode Listen Later Jun 27, 2018 22:10


Welcome back to Ctrl Alt Delete Podcast – this is a very special one! I got to record a very special episode at the Queen’s Young Leaders Ceremony from Buckingham Palace…(and I got meet the Queen!)I was there to celebrate the Queen’s Young Leaders Award. It’s a real honour to be there for the final ever Queen’s Young Leader Award ceremony and celebrate the amazing work these young people are doing all over the Commonwealth. Collectively, they’re tackling a huge range of issues, from climate change, to mental health stigma, to gender based violence. These guys really show just how important young people are to tackling some of the world’s most pressing problems.I chatted to Siposetu Sethu Mbuli from South Africa. Siposetu is developing new ways to end the stigma of albinism in South Africa. Growing up with albinism herself, and mindful of the misconceptions that still exist around it, Siposetu co-founded Love, This Skin. I also chatted to Harry Phinda, who promotes the rights of women and girls through education. He is the co-founder of Youth for Change (YFC), which is a global youth led organisation that works in partnership with organisations and governments to tackle gender-based violence and to create positive change. You will also be inspired by Alexia Hilbertidou, who is inspiring young women in New Zealand to become leaders in the fields of science, technology, engineering and maths (also known as STEM), leadership and entrepreneurship.In the Green Drawing Room at Buckingham Palace, I chatted with YouTuber Caspar Lee, Nicola Adams OBE and some more of the Queens Young Leaders themselves.The young people dedicated to changing the world received a Queen’s Young Leader Award from Her Majesty The Queen at Buckingham Palace. This year’s group of Award winners are from 38 Commonwealth countries and work across a wide range of issues and are finding solutions to global issues such as climate change, food scarcity, gender-based violence, mental health, and access to education.Now in its fourth and final year, the Programme has created a powerful network of 240 Award winners who have incredible leadership potential and passion to make the world a better place.The now complete Queen’s Young Leaders network is a lasting legacy to Her Majesty The Queen, as they connect, collaborate and continue to change lives for years to come. See acast.com/privacy for privacy and opt-out information.

Insomnia Lunchtime Podcast
My First Insomnia Experience - Grant Hinds

Insomnia Lunchtime Podcast

Play Episode Listen Later Jun 21, 2018 48:37


The Insomnia Lunchtime Podcast is BACK! In episode one OhHeyDAVEY chats with Grant Hinds about his first ever Insomnia Gaming Festival experience, Gaming, South Africa, Caspar Lee, Josh Pieters, Joe Sugg and so much more! Let's get hyped for Insomnia63!

Iain Stirling - Not Ready to Adult Yet

In the run up to his book, Not Ready to Adult Yet, BAFTA award winning Comedian and TV Presenter Iain Stirling met with friends, fellow comics and his Mum to try and figure out why Millennials are the way they are. In this episode Iain met with Caspar Lee. Caspar is a British-South African YouTube personality, vlogger and entrepreneur. Iain and Caspar discuss how they first met, Caspar's early fictional character, his 5 minutes of doing stand up and his childhood in South Africa. You can follow Caspar Lee @caspar_lee Instagram @Caspar_lee You can also find Caspar on his Youtbe Channel - Caspar You can follow Iain Stirling here @iaindoesjokes You can pre-order Iain’s Book here: po.st/podlink The Not Ready to Adult Yet theme tune was written and performed by Harry and Chris. You can follow Harry and Chris @harrynchris @harrybakerpoet @chrisreadmusic and you can find more information on their website harryandchris.com

Private Parts
63: People don't care about you w/Caspar Lee - Part 2

Private Parts

Play Episode Listen Later May 31, 2018 20:01


YouTube sensation Caspar Lee invites Jamie and Francis to his totally-not-in-Vauxhall flat for a chat about happiness, cockroaches and friends getting kicked out of I'm A Celebrity... See acast.com/privacy for privacy and opt-out information.

Private Parts
63: People don't care about you w/Caspar Lee - Part 1

Private Parts

Play Episode Listen Later May 31, 2018 24:10


YouTube sensation Caspar Lee invites Jamie and Francis to his totally-not-in-Vauxhall flat for a chat about happiness, cockroaches and friends getting kicked out of I'm A Celebrity... See acast.com/privacy for privacy and opt-out information.

Not Too Deep with Grace Helbig
Caspar Lee - Romance and Cosmo Date Ideas (Ep 116)

Not Too Deep with Grace Helbig

Play Episode Listen Later Aug 28, 2017 72:12


August is almost over but in case you didn’t know, it’s Romance Awareness Month! Jack and I discuss some of our bad date experiences and seek better date ideas from Cosmo Magazine. Then Caspar Lee joins and we discuss his bromances with Joe Sugg and Oli White. Click here to see our tweets: https://goo.gl/aw2QbN - This episode was brought you by our friends at Squarespace and Ziprecruiter. Please go support them for helping keep this podcast free! - Want to see us and not just hear us? Go to Fullscreen.com/nottoodeep right now! Get a week for free!

Lower Your Expectations with Marcus Butler
LYE 29: MONEY MONEY MONEY ft Caspar Lee

Lower Your Expectations with Marcus Butler

Play Episode Listen Later Jun 26, 2017 33:56


CASPAR LEE, VIDCON, A GOOSE WEARING A THONG! Wait, that last one isn't as appealing. We are back with another shiny new episode of Lower Your Expectations from Vidcon and YouTuber, Actor, Entrepreneur Caspar Lee joins us for the ride. We talk money, how YouTube has evolved over the years and why Caspar used to be called Carrot Boy. Elsewhere Marcus and Matt obsess over their respective experiences with David Dobrik and Marcus reveals the strangest thing he has ever seen. Check out MoreMarcus on YouTube for the best of this week’s episode, at YouTube.com/MoreMarcus Subscribe on iTunes: iTunes.com/LowerYourExpectations Subscribe on Android: SubscribeOnAndroid.com/MarcusButler.net/rss Subscribe to Marcus on YouTube: YouTube.com/MarcusButlerFollow @MarcusButler & @MattViney12 wherever you can find us! ————— Sound by Raghu Manavalan Big Question: http://metro.co.uk/2017/06/21/goose-wearing-a-red-thong-found-by-rspca-6724759/ See acast.com/privacy for privacy and opt-out information.

PopBuzz Podcast
Ep 7: Joe Sugg and Caspar Lee Read Your Juicy Fan Fic

PopBuzz Podcast

Play Episode Listen Later Jul 13, 2016 31:00


We talk exclusively to Joe Sugg and Caspar Lee, who read your JUICIEST fan fiction, discuss the week’s biggest new music and ask, is it ever OK to listen to leaked songs online?

Filler: a creative industries podcast
#8: Writer Charly Cox

Filler: a creative industries podcast

Play Episode Listen Later Jun 28, 2015 41:45


Charly Cox is a writer and producer currently living in London. With a CV dotted with experience working alongside Russell Brand, Burberry, Caspar Lee, and more, she's made a substantial mark on the global digital media landscape. She also runs a highly acclaimed lifestyle blog, "Style The Natives", on which she documents her day-to-day ups and downs through poems, prose, interviews, and other styles of writing. We're so glad that we were finally able to sit down and chat with Charly over coffee. We hope you enjoy the conversation! -- Follow Filler on Soundcloud: www.soundcloud.com/fillerpodcast Subscribe to Filler on iTunes here: www.apple.co/1cUvFxU Find Filler: www.fillerpodcast.com www.twitter.com/fillerpodcast www.instagram.com/fillerpodcast www.facebook.com/fillerpodcast Find Charly: www.stylethenatives.co www.twitter.com/charlycox1 www.instagram.com/charlycox1 Find Harry: www.twitter.com/harryhitchens www.instagram.com/harry_hitchens Find Matt: www.twitter.com/mattshre www.instagram.com/mattshr Find George Muncey (Filler photographer) www.georgemuncey.com www.twitter.com/gmunchiez -- Thank you to our fantastic sponsors. Show them some love: Contiki - www.contiki.com Notes Coffee & Wine Bar - www.notes-uk.co.uk Rode Microphones - www.rode.com -- Contiki code T&C: - Valid on trips 7 days or longer - Valid for bookings made between May 24, 2015 and July 31, 2015 - Valid for travel dates between May 24, 2015 and December 31, 2015 - Not combinable with other Contiki discounts (except Frequent Traveller Discount) - Code can be applied online or by phone -- *This podcast conversation contains adult themes and/or adult language.

#nohashtag
#nohashtag 007 #R4BIA #Guardian Plants vs. Zombies 2 #AntisocialNetwork #CrownTheTown

#nohashtag

Play Episode Listen Later Aug 21, 2013 113:21


R4BIA, Ägypten, 17AgustosuUnutmadik, Erdbeben, Gölcük, Guardian, Lothar Bisky, Plants vs. Zombies 2, iOS, Antisocial Network, Michael Jackson, King Of Pop, Justin Bieber, Slave 2 The Rhythm, Robbie Williams, Union J, Caspar Lee, Twitcam