Podcast appearances and mentions of Greg Alexander

Greg Alexander sold SBI, his 30-person consulting firm, for $162 million. Since then, he's had a front-row seat to 50 other service firm exits through his peer group, Collective 54. In this episode of Built to Sell Radio, Greg breaks down what separates firms that sell from those that stall.  This is a Mastering the Deal episode of Built to Sell Radio—designed to help you punch above your weight in a negotiation to sell your business. 

There's never been anything quite like this. One Podcast - 50 interviews. You'll laugh, you'll cry and you'll hear stories from the superstars that you've never heard before and it's as Politically Incorrect as it gets!We are chattin' exclusively with... Matt Bowen, Reagan Campbell-Gillard, Craig Bellamy, Matt Timoko, Charnze Nicoll-Klokstad, Neil Pringle, Sam Verrills, Matt Duffie, Brett Kenny, Alan Tongue, Gorden Tallis, Greg Bird, Oregon Kaufusi, J'Maine Hopgood, Peter Sterling, Danny Buderus, Dene Halatau, Chris Walker, Kevin Proctor, Josh Curran, Jamie Feeney, Billy Peden, Andrew Ryan, Billy Johnstone, John Bateman, Jamie Soward, Jayden Campbell, Fletcher Baker, Jaiman Lowe, Jake Turpin, Bryce Cartwright, Graham Eadie, Greg Alexander, Jason Hetherington, Barry Ward, Corey Waddell, Toby Rudolf, John Cartwright, Will Hopoate, Ryan Hoffman, John Sutton, Jake Clifford, Neil Henry, Kevin Walters, Adrian Vowles, Alex Twal, Jacob Preston, Corey Jensen, Christian Welch & Adrian Morley!With thanks to these Legends...@bisleyworkwear - Check em out & Tell them we sent you. https://www.bisleyworkwear.com.au/ Bisley WorkwearAnd the major sponsor of the RLSP - @topsportaus  - Best prices, most markets, greatest service & proudly Aussie owned. https://www.topsport.com.au/

Over in Australia, the Roosters have eliminated Manly and will clash with Melbourne in one NRL preliminary final - and the Panthers face the Sharks in the other. Greg 'Brandy' Alexander joins Jason Pine to discuss how the NRL elimination finals shaped up over the weekend. LISTEN ABOVESee omnystudio.com/listener for privacy information.

Adam Peacock, Michael Chammas and Danny Weidler join you to discuss Nicho Hynes' mentality and future at the Sharks should the club lose another final, Ben Hunt's time at the Dragons, Clint Gutherson's position at Parramatta under new coach Jason Ryles, what the Bulldogs will do with Josh Addo-Carr and Wayne Bennett's hit-and-run spray at Souths!  Subscribe on LiSTNR: https://www.listnr.com/podcasts/footy-talk-rugby-league-podcast Subscribe on Apple Podcasts: https://link.chtbl.com/FootyTalkRLApplePodcasts Subscribe on Spotify: https://link.chtbl.com/FootyTalkRLSpotifySee omnystudio.com/listener for privacy information.

An awesome look at the game with its superstars! 10 interviews this episode, we're chattin' exclusively with... Joe Tapine, Ray Price, Xavier Coates, Billy Moore, Toby Rudolf, Dylan Walker, John Sutton, Greg Alexander, Chris Walker & Reed Mahoney!With thanks to these Legends...@bisleyworkwear - Check em out & Tell them we sent you. https://www.bisleyworkwear.com.au/ Bisley WorkwearAnd the major sponsor of the RLSP - @topsportaus  - Best prices, most markets, greatest service & proudly Aussie owned. https://www.topsport.com.au/

Greg 'Brandy' Alexander joined D'Arcy Waldegrave to discuss Shaun Johnsons final game at Mt Smart Stadium and his influence on the game in New Zealand.  LISTEN ABOVE See omnystudio.com/listener for privacy information.

D'Arcy Waldegrave returns to recap an exciting week in the world of sports! Highlights for tonight include:    Rowing NZ CEO David Meates talking the sport's first three medals in Paris. Talkback - Why are we so good at rowing? Greg Alexander - Former Warrior previews the Eels game. Michael Burgess - NZ Herald senior sports writer gives an update from the Olympics. LISTEN ABOVESee omnystudio.com/listener for privacy information.

Sitting 12th on the table, the Warriors are set to play the Parramatta Eels in the next round of the NRL playoffs.  The team's keen to get a second win on the trot and turn their playoff hopes into something less mathematical and more concrete.  Former Warrior Greg "Brandy" Alexander previewed the match with D'Arcy Waldegrave on Sportstalk.  LISTEN ABOVE See omnystudio.com/listener for privacy information.

The dog days of summer are upon us, but we're bringing the heat with fresh content. In this special episode of AI Knowhow from Knownwell, we're airing the complete interviews of two previously aired guest interviews packed with new insights and inspiration. First, tune into Pete Buer's conversation with Katie Taylor, CEO and Co-founder of Narratize. Recently accepted into NVIDIA's inception accelerator program, Katie shares her journey in building Narratize, a trusted generative AI co-author designed to accelerate market fit for innovative enterprises. Learn how Narratize is revolutionizing communication across functional areas, creating high-impact stories in 20 minutes or less, and maintaining human-led AI transformation. Next up, Courtney Baker sits down with Greg Alexander, founder of Collective 54, a mastermind group for professional services leaders. Greg discusses the AI revolution's impact on boutique professional services firms, emphasizing the importance of embracing AI to increase productivity and profitability. Discover how AI is leveling the playing field for smaller firms and why hyper-specialization is the key to staying competitive in this fast-paced landscape. Don't miss these rich conversations on AI's transformative potential and actionable strategies for leveraging AI in your business. Watch this episode on YouTube: https://youtu.be/nvyW6C2LJsc  Sign up for Knownwell's beta: www.knownwell.com  AI Knowhow is brought to you by the team at Knownwell.

A wild look at the game and its superstars!!! 10 interviews this episode, we're chattin' exclusively with...  Jayden Campbell, Laurie Daley, Sam McIntyre, Ben Barba, Adrian Morley, Adam Elliott, Greg Alexander, Michael Morgan, Erin Clark & Billy Moore!With thanks to these Legends...@bisleyworkwear - Check em out & Tell them we sent you. https://www.bisleyworkwear.com.au/ Bisley WorkwearAnd the major sponsor of the RLSP - @topsportaus  - Best prices, most markets, greatest service & proudly Aussie owned. https://www.topsport.com.au/

“Follow your dreams as early as possible.” -Greg AlexanderClick here to subscribe to The Deep Wealth Podcast to save time and effort.SELECTED LINKS FOR THIS EPISODECollective 54Greg Alexander - Collective 54 | LinkedInBook: The Boutique: How To Start, Scale, And Sell A Professional Services FirmHalftime: Moving from Success to SignificanceLearn More About Deep Wealth MasteryFREE Deep Wealth eBook on Why You Suck At Selling Your Business And What You Can Do About It (Today)Book Your FREE Deep Wealth Strategy CallResources To Have You Thrive And ProsperLooking to unlock your path to wealth and success? The Deep Wealth Podcast is your go-to source to extract your deepest wealth in business and life. Picture yourself mastering the foundational strategies that led our founders to a 9-figure exit. Ready to grow your profits, boost the value of your business, and optimize your life post-exit? Shoot us a quick email at insights[at]deepwealth.com with "Deep Wealth" in the subject line for more info. Click the links below to explore the resources, gear, and books that have paved the way for our guests and the high-achieving Deep Wealth team to reach remarkable success. Looking forward to helping you unlock the riches and success you deserve! https://www.deepwealth.com/thriveContact Deep Wealth: Client testimonials The Deep Wealth Strategy Map LinkedIn Instagram Subscribe to The Deep Wealth Podcast Help us pay it forward by leaving a review.May you continue to thrive and prosper while remaining healthy and safe!

Best of the week with Joel and Fletch featuring Matty Johns, Wacky Team Wednesday, Greg Alexander, Tom Chester, Scott Sattler and Mat Rogers Learn more about your ad choices. Visit megaphone.fm/adchoices

Panthers legend Greg Alexander joined the Run Home to talk about the James Fisher Harris news, playing at Allianz and his work with Ancestry.com 0:20 - SEN ratings 1:01 - Brandy's preparation for calling the footy 3:01 - The Roosters stat on  4:30 Brandy's memories at the SFS 6:46 - Ancestry.com 9:30 - The importance of retracing your heritage 11:40 - Anzac Day week in the NRL 13:51 - James Fisher-Harris leaving the Panthers 16:50 - Loose lips sink ships 19:00 - Did the Panthers players know? Learn more about your ad choices. Visit megaphone.fm/adchoices

The boys are live from Allianz Stadium for the Run Home with a rare Thursday on the show for Fletch! He had just a belter of a golf lesson and chatting to JWH of the Roosters. We got an update from Sean Ormerod from Sportsbet and a first date* update from Gibbo on his own love life. Panthers legend Greg Alexander joined the Run Home to talk about the James Fisher Harris news, playing at Allianz and his work with Ancestry.com. Deano is back with all his tips for the weekends racing carnival! ls he's pulling the boots back on this weekend? Morning Glory Host Matty Johns joins the Run Home to talk James Fisher-Harris and cuckolding Learn more about your ad choices. Visit megaphone.fm/adchoices

Greg Alexander is the Founder and Chief Investment Officer of Capital 54, where he decides which entrepreneurs to bet on and which firms to invest in. He supports entrepreneurs by helping them scale and exit their firms, and he does so by sharing how he scaled and exited his own. Before opening Capital 54, Greg had two careers spanning 25 years. He co-founded professional service firm Sales Benchmark Index and served as CEO for 11 years. After scaling the firm, he successfully exited in 2017 by selling his interest. Before SBI, Greg was an executive at EMC Corporation, a leader in the data storage industry. He is the author of The Boutique: How To Start, Scale, And Sell A Professional Services Firm, among other books. Greg is also the Founder of Collective 54 and a Young Presidents' Organization member. In this episode… Entrepreneurs aspire to build businesses they can sell for a profit in the long run. However, starting and scaling a profitable business can be a daunting task. In this regard, learning from experienced professionals who have successfully grown and exited their businesses is imperative. Greg Alexander, a serial entrepreneur, was able to grow and sell his first boutique business for an impressive sum of $162 million. Despite facing numerous challenges in the journey, he overcame them with a winning combination of strong company culture, dependable team players, and an unwavering focus on the end goal. Today, he helps other founders achieve similar success by providing them with access to capital and creating a community where they can learn from his wealth of experience, make more money, work less, and ultimately achieve bigger and faster exits. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Greg Alexander, Founder of Collective 54, to discuss how he successfully grew and exited his business. Greg talks about the “F***up Fridays” culture strategy, the sales process exiting a brand and the lessons learned, how he leverages the community business model to scale Collective 54, and Capital 54's investment criteria.

In this session, Collective 54 Member Tom Zucker, President at EdgePoint Advisors, and Greg Alexander review recent research from over 200 acquirers that suggests the 5 attributes that make a firm an attractive acquisition target, and the 4 attributes that scare acquirers away. The research quantifies how “attractiveness” drives up valuations and how you can increase the worth of your firm.  https://www.collective54.com

In this session, Collective 54 Member William Lieberman, Managing Partner at The CEO's Right Hand, and Greg Alexander, simplify the financial jargon surrounding a boutique professional service firm's Profit and Loss (P&L) statement. Join us as we decode revenue, expenses, EBITDA and net income, offering insights applicable to any member, regardless of their financial expertise. Whether you're a consulting firm, marketing agency, systems integrator or another type of small service firm curious about financial matters, this exploration into the world of P&L statements provides valuable insights into understanding and interpreting financial health.   https://www.collective54.com

https://youtu.be/3J0qwlOkE7s Greg Alexander, the founder of Collective54, the mastermind community for boutique professional services firms. We discuss about the secrets of a good mastermind group, the Boutique Framework, steps to productizing a service and how to benchmark yourself as a professional service firm. --- Productize Your Service with Greg Alexander Our guest is Greg Alexander, the founder of Collective54, the mastermind community for boutique professional services firms. My name is Steve Preda. Greg, welcome to the show. Good to be here. Thanks for having me. So Mastermind Community for Professional Services Firms, that's obviously something that is close to my heart. I've got the big book on my desk, you know, Managing for Professional Services Firms, that's kind of my Bible as well. So tell me a little bit about your journey, Greg, how did you go to the point where you decided that this is your calling to have a mastermind for professional service firms and what's been your binding road? Yeah, so I was a founder of a consulting company called SBI, which stood for Sales Benchmark Index. I had that from 2006 to 2017. We were a management consultancy, kind of a very small version, specialized in benchmarking business-to-business sales forces and helping them improve their productivity. And I sold that firm in 2017 and thought I was done. I thought I was going to retire at that point, but I was still a relatively young man. I was 47 years old. And after traveling around and having some fun, I decided that, you know, there was still some things that I wanted to do. And I've been a long time member of Mastermind Communities. I started with EO and then I became a YPO member and then a Tiger 21 member. And I really liked the concept of mastermind communities. So when I started thinking about what I might want to do in the second half of my life, I realized that this community of what I call boutique professional services firms, which are dimensionalized as let's say between 25 and 250 employees or so. And this is consultancies, marketing agencies, IT service firms, accountants, lawyers, architects, people that market, sell and deliver expertise. They were underserved. There wasn't enough mastermind communities. The ones that existed probably weren't serving that particular community, which is a very well-defined niche, as well as they should be. So having been one of them and kind of gone full cycle from starting, scaling and selling a firm, I thought I could contribute there. So I married those two things together, the love of the mastermind community business model and the passion I have for helping entrepreneurs and I put them together and that's how it came to be. So in your mind, what are the secrets of a good mastermind group? Well, first, it's the quality of the peers and the members of the group have to be true peers, which means they have to be people in a similar role, working on similar challenges at a similar stage of business. That would be the first one. The second one is the members themselves have to truly be bought in and be willing to participate and engage. I would say a third is there's gotta be high quality programming and educational material, inclusive of data, benchmarking data that can help people make sound decisions. There's gotta be a healthy relationship amongst the members. So one day I might be a mentor, the next day I might be a mentee. And there's a lot of give and take, if you will, that needs to happen. Got to be a great events calendar. Those are some of the concepts that I would say that make for a great mastermind community. I like the benchmarking piece, which is not always available. So if you look at EO, I don't know EO, it's very specific, but I know Vistage, YPO, I don't know if they are using much benchmarking at all. And that is very, very helpful. So whenever I meet with a group where they use benchmarking, they are much clearer on what they're trying to achieve.

Greg Alexander, the founder of Collective54, the mastermind community for boutique professional services firms. We discuss about the secrets of a good mastermind group, the Boutique Framework, steps to productizing a service and how to benchmark yourself as a professional service firm.   [00:00] Greg's entrepreneurial journey [02:37] The secrets of a good mastermind group [04:29] The Boutique Framework [08:18] Steps to productizing a service [12:51] The golden era for professional service firms [16:12] How to benchmark yourself as a professional service firm [21:13] The importance of staff utilization [22:08] Parting Thoughts   Links and Resources Steve and Greg Cleary's Book Pinnacle: Five Principles that Take Your Business to the Top of the Mountain Work with Steve - Stevepreda.com Connect with Steve on LinkedIn Greg's LinkedIn Collective54.com The Boutique: How To Start, Scale, And Sell A Professional Services Firm By Greg Alexander

What makes harnessing the power of AI in the near term all but an imperative for executives? How is the disruption artificial intelligence is bringing about different from the digital transformation we've seen impact so many industries in the last several decades? This episode of AI Knowhow looks at the rapid adoption of artificial intelligence we've experienced in the last year and how the adoption curve from exploration to ROI seems to be even more collapsed than those in previous periods of technology disruption. David DeWolf, Mohan Rao, and Courtney Baker discuss whether we've reached the point where getting started with AI is truly a do or die proposition.  Greg Alexander, Founder of the professional services mastermind community Collective 54, joins Pete Buer to share his insights into why AI is the ultimate leveler of the playing field for boutique professional services firms.  Plus Courtney and Pete Buer talk about the latest in business and AI. Watch this episode on YouTube: https://youtu.be/k-4VOo5JtkU  Sign up for the Knownwell Client Intelligence beta waitlist at https://knownwell.com/client-intelligence/ AI Knowhow is brought to you by the team at Knownwell.

How to Grow, Scale and Exit Your Architecture FirmIn this episode, Greg Alexander, Founder of Collective 54, and Mark R. LePage, industry expert and seasoned entrepreneur, join forces to guide you through the journey of growing, scaling, and exiting your architecture firm.Greg, a pioneer in the field, founded Collective 54, the first mastermind community dedicated to empowering professional services firms. With a track record of starting, scaling, and selling a consulting firm for nine figures, Greg brings a wealth of experience to the table. Greg and Mark dive into the insights from Greg's best-selling book, "The Boutique: How to Start, Scale, and Sell a Professional Service Firm," offering a blueprint for success in the architecture industry.This week at EntreArchitect Podcast, How to Grow, Scale and Exit Your Architecture Firm with Greg Alexander.Connect with Greg online at Collective 54, and find him on LinkedIn.Please visit Our Platform SponsorsGo to https://betterhelp.com/architect for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help. Thank you to our sponsor BetterHelp for supporting our community of small firm entrepreneur architects.ARCAT.com is much more than a product catalog, with CAD, BIM, and specifications created in collaboration with manufacturers. ARCAT.com also offers LEED data, continuing education resources, newsletters, and the Detailed podcast. Visit https://ARCAT.com to learn more.Try Gusto free for 90 days. Gusto keeps everything in one place, all online — to help you stay organized, take care of your business, and manage payroll no matter where you are. Learn more at https://gusto.com/architect.Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.

This episode is the audio from our recent webinar on the state of cold calling in 2024. We were joined by Greg Alexander, Jr. of ZoomInfo and Colin Specter of Orum. We discuss how the most successful sales teams on the planet are leveraging the phones to pack their pipeline full of qualified opportunities. Check out the show notes, more free content, and get coaching at https://outboundsquad.com

Brandi joins us for a chat! Next level footy talk.

Sam Edmund chats to Penrith icon, former NSW and Australian rugby league representative and 1985 Dally M Medallist Greg Alexander Learn more about your ad choices. Visit megaphone.fm/adchoices

Has data-driven marketing killed creativity?In this interview, the Head of Marketing at Finastra, Joerg Klueckmann chats with Sammy about the importance of creative freedom in marketing, why companies must dare to be different, how to acquire budget for outside-the-box initiatives, and much more.You'll learn:1. Why creativity must make a comeback if we're to avoid repetitiveness and mundanity in marketing2. How to ensure ROI on your marketing investments while leaving room for experimenting3. How Joerg allocates marketing budget to differentiating initiatives4. Why Finastra built their own video streaming channel Finastra TV5. Which KPIs to measure to report proof of value for outside-the-box initiatives__________About Joerg:With more than 20 years of leadership experience, Joerg transformed global marketing organizations across the B2B software industry. He has led teams to become integrated, high performing and digital first. Joerg believes in focus, simplicity, and the courage to be different. He enjoys a good espresso and rides his mountain bike with passion. His superpower is endless positivity.Find Joerg on LinkedIn: https://www.linkedin.com/in/joergklueckmann/ Joerg's favorite business book:Play Bigger by Al Ramadam and Kevin Maney | https://shorturl.at/afjTW Impromptu by Reid Hoffman | https://shorturl.at/afor7 Joerg's favorite podcasts: Capital Allocators with Ted Seides | https://www.capitalallocators.com/ __________About Finastra:Formed in 2017 by the integration of Misys and D+H under Vista Equity Partners, Finastra enables the financial services world to deliver the future of banking. Applications that power financial institutions, marketplaces that accelerate industry & an open innovation platform for banks, fintechs & non-banks to connect and collaborate. Finastra delivers this vitally important technology to financial institutions of all sizes across the globe, including 90 of the world's top 100 banks.Website: https://www.finastra.com/ Industry: Financial ServicesCompany size: 5,001-10,000 employeesHeadquarters: Paddington, LondonFounded: 2017__________About the host Sammy:Sammy and SAWOO enable you to become a thought leader and win leads directly through your own podcast & great content on LinkedIn.Get in touch with Sammy here on LinkedIn.__________Past guests on the GROW B2B FASTER Show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more. 

Interviews with Api Koroisau, Stacey Jones, Adrian Morley & Greg Alexander!

Join Matty and I for another episode of Pack Her Up Boys ahead of the Preliminary Finals. MENULOG - Use code CHARNZE for free delivery. Expires 25/9/23. Min spend $15. Excludes KFC.  SHOEGRAB: Head to https://shoegrab.com.au/ for your shoe needs plus they sell plenty of clothes and accessories too.  9NOW - Stream NRL games on https://www.9now.com.au/ TELSTRA FOOTY COUNTRY TOUR - https://www.nrl.com/competitions/telstra-footy-country/ 0:00 Parenting bias 5:53 Becoming who you are 17:40 Polarising players and teams 31:06 Greg Alexander steps down as NSW Blues advisor  48:27 Panthers v Storm preview 1:02:26 Broncos v Warriors preview 

September 20th, 2023 - We welcome Michael Ippolito of the 1492 Project to discuss America's Catholic destiny. Then we're joined by Greg Alexander on the dire state of marriages in America! TheStationOfTheCross.com/ACT

Welcome to the Saturday Scrum with Tony Squires, Ryan Girdler, Jai Arrow & Dave Riccio. On this episode the team discuss the Blues team changes ahead of Origin II – is it a ‘circus' like Fittler said during the week? All the washup from the Cowboys thrilling golden point win, plus we're joined by Blues assistant coach Greg Alexander!See omnystudio.com/listener for privacy information.

Chattin' with... Kurt Capewell, John Cartwright, Terry Campese, Steve Martin, Greg Alexander, Paul Harragon, Craig Bellamy, Moses Mybe, Jamie Feeney, Max Krilich, Lote Tuqiri, Sam McIntyre & Kenny Edwards!

Noah Berk has over 20 years experience in B2B marketing, sales, and strategy and is a co-founder of OBO, a technology performance group. Established in 2016, OBO helps solve the digital challenges of modern organizations by partnering with some of the top software companies in the world. Join Jim Barnish and Noah Berk as they discuss outbound email marketing, the pros and cons of partners, and optimizing HubSpot, Salesforce, and Monday.com. 3 Key TakeawaysProfessional Service Organizations

Chad Cornes, Greg Alexander, Scott Camporeale, Susie O'Neill, Eleanor CardwellSee omnystudio.com/listener for privacy information.

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MG's Origin Debut Story, Hilarious Story Of When MG Chased Greg Alexander & Mal Meninga Joins Us! | MG's NRL WrapSee omnystudio.com/listener for privacy information.

If you are a business owner, do you fall into one of these categories: a) Earning too little; b) working too much; or c) struggling to exit? Yes? Greg Alexander is your guy.He is the founder of Collective 54, a company and a community that creates a great impact on brilliant founders who may need a piece of advice. Greg is not just doing the talking. He actually proved his expertise and knowledge on exiting a business big time when he sold his first company for $162 million.In this episode, you'll get to know how he was able to sell it for such great value as we discuss the following:The key difference between earning income and building wealthHow intellectual capital can greatly increase your business' valueThree types of clients he's providing services forHow to make your business less founder-dependentStill want to know more? Listen to the full episode to be in the know of the ins and outs of scaling your business.Other Resources Mentioned:Firm EstimatorThe Boutique: How To Start, Scale, And Sell A Professional Services FirmMore About Our Guest:Greg Alexander is the founder of Collective 54, the first mastermind community dedicated exclusively to thriving professional services firms with big aspirations. Collective 54 helps members make more money, work less, and get to an exit bigger and faster. Members get access to a network of peers, proprietary content and benchmarking data, coaching, events, and software, all custom-built to serve the unique needs of boutique professional services firms. Connect with Greg Alexander:WebsiteLinkedInFacebookInstagramTwitterConnect with Erin and find the resources mentioned in this episode at hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production

What is the best way to grow and scale professional service firms? Today's guest sold one company for $162 million. He has the experience and the answers.   Greg Alexander is the founder of Collective 54, the first mastermind community dedicated exclusively to thriving professional services firms with big aspirations. He authored the best-selling book “The Boutique: How to Start, Scale, and Sell a Professional Services Firm,” and founded the company Collective 54, an EO that is focused on a single industry.   If you're thinking about pricing from a cost basis, you're thinking about yourself like a commodity. With a shift in mindset, you can consider the value that you're creating and the problem that you're solving. Thinking about it from that standpoint can change everything.   Greg calls pricing an underleveraged lever, especially in professional services. Rather than throwing out a number and hoping that your client is willing to pay it, talk with them about the total value they will gain from your services and work out what percentage they are willing to share with you. If you can start top-down rather than bottom-up you will end up making a lot more money.   Sell painkillers and cures, not vitamins. When “nice to have” services become “must haves,” sales go up. And if you can solve someone's pain point, they will be more inclined to pay for your maintenance plan later on. But it is essential to tackle the most pressing issues first, with the goal of developing long-term support over time.   Greg shares several examples of ways that he has found a focus area for a client and subsequently been able to fine-tune his services. Then the collective efforts of the entire company can support and scale up in ways that wouldn't be possible without finding that niche.   Interview Links: Collective 54 Resources: 20,000 Scaleups Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.) Bill on YouTube Recruiter.com Short List (use code scaleup)   Scaling Up is the best-selling book by Verne Harnish and our team for Scaling Up Coaches (formerly Gazelles). We share how the fastest-growing companies succeed where so many others fail.   Bill Gallagher, Scaling Coach and host of the show, is an international business coach who works with C-Suite leaders to achieve breakthrough growth.   We help leadership teams with the biggest decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth. Scaling Up is based on Verne's original best-selling business book, Mastering the Rockefeller Habits.   Did you enjoy today's episode? If so, then please leave a review! Help other business leaders discover the Scaling Up Business Podcast so they, too, can benefit from the ideas shared in these podcasts.  

Driving demand for your company at every stage of your marketing funnel? Rodolfo shares how they do it at Recharge.In today's episode, Rodolfo Yiu, Head of Demand Generation at Recharge shares with Sammy, how he and his team keep their pipeline healthy and full.You'll learn:1. How Rodolfo drives demand on top, middle and bottom of funnel for Recharge2. How Recharge is distributing its demand gen investments in paid search as a market leader3. Why Rodolfo still regularly listens in on his team's sales calls About Rodolfo:Rodolfo is a B2B SaaS marketing leader located in San Francisco, currently working at Recharge as Head of DG, a leading subscription solution for DTC brands. He is passionate about building and developing marketing teams to solve business problems by partnering with GTM teams. He was previously at Okta and a number of startups.Find Rodolfo on LinkedIn: https://www.linkedin.com/in/rodolfoyiu/Rodolfo's favorite business book:The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture - Scott Belsky https://amzn.to/3GtMu1NRodolfo's favorite podcast: Grit podcast with Joubin Mirzadegan https://www.kleinerperkins.com/podcasts__________About Recharge:Recharge is the leading subscription payments solution, helping ecommerce merchants of all sizes launch and scale subscription offerings. Recharge's subscription billing and payment management solutions are designed to help merchants grow by increasing revenue and customer lifetime value while reducing operating costs and churn.Website: https://rechargepayments.com/Industry: E-Commerce, Mobile Payments, Software, Subscription ServiceCompany size: 500+Headquarters: Santa Monica, California, United StatesFounded: 2014__________About the host Sammy:Sammy and SAWOO enable you to become a thought leader and win leads directly through your own podcast & great content on LinkedIn.Get in touch with Sammy here on LinkedIn.__________Past guests on the GROW B2B FASTER show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more. 

Out with the old, in with a $20B deal?Sometimes, not sticking to the known will skyrocket your B2B success:In Buynomics' case, going against "common wisdom" in B2B, helped them secure a huge enterprise customer – as a seed stage startup! Today, Sebastian Baier, Founder & MD at Buynomics, shares with Sammy how they did it.You'll learn:1. Why and how Buynomics successfully went after the biggest possible enterprise customer as a seed stage startup2. How Buynomics closed a €13MM Series A investment with a top U.S. VC in the current tough market environment3. The Buynomics playbook to leverage webinars to drive marketing and thought leadershipAbout Sebastian:Before starting Buynomics, Sebastian was a Director with Simon-Kucher & Partners where he helped leading international companies improve their pricing and product offering. Sebastian holds a PhD in Physics from the University of Heidelberg and Masters degrees in Physics and Economics.Find Sebastian on LinkedIn: https://www.linkedin.com/in/sebastian-baier/Sebastian's favorite business book:Memos from the Chairman - Ace Greenberg https://amzn.to/3F8UODxSebastian's favorite podcasts: Startup Insider - https://inside.startup-insider.com/podcast Doppelgänger - https://www.doppelgaenger.io/ __________About Buynomics:Imagine knowing customers' preferences without tedious analyses, complex spreadsheets, or unreliable focus groups. Buynomics' AI transforms all your data into Virtual Customers that mimic the buying decisions of real customers with unmatched precision. Use these instant and accurate consumer insights as the single source of truth to make decisions on price, promotion, product, portfolio, trade terms, channel & portfolio mix. Our holistic approach uncovers links between critical revenue levers and provides recommendations for best results - your key to profitable and sustainable decisions.Website: https://www.buynomics.com/Industry: Machine Learning, SaaS, SoftwareCompany size: 50+Headquarters: Cologne, North Rhine-Westphalia, GermanyFounded: 2018__________About the host Sammy:Sammy and SAWOO enable you to become a thought leader and win leads directly through your own podcast & great content on LinkedIn.Get in touch with Sammy here on LinkedIn.__________Past guests on the GROW B2B FASTER show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more. 

This best of episode is a replay of the 100th episode of this show since launching on March 21, 2021. I gave myself the tricky task of pairing down the top ten lessons learned this last year and a half. I wish I could've pulled an excerpt from every single guest, but alas! These are the lessons that stuck most, sparking new insights and ahas.  This episode originally aired June 10, 2022.