Podcasts about hey dave

Social media arguments have become a royal pain in the behind. The latest one (for me) was getting asked an “innocent” question (it's a set-up), “Hey Dave, how do you feel about Juneteenth becoming a Federal Holiday?” The expected answer wasn't what she expected, but that is because we as a nation are badly ignorant of our history. We should all be celebrating Juneteenth because it is a reminder of our nations history…

In this episode, Dave and Jamison answer these questions: Questions Hey Dave & Jamison, I have a problem with a more senior engineer in my project, I cannot really predict or follow his thought process. They introduced best practices about organizing code, Git branching, software versioning, etc. to the project. Which is great, because I like well-defined processes. And I followed those processes happily. Now, there are some occasions where the senior engineer violates one of the processes. When they do that I ask why, then they give me the reason and I nod because I think that make sense. Fast forward a little, and I also choose to violate the process the same way, for the same reasons. During the code review, the senior engineer rejects my approach because it “does not make sense”. SurprisedPikachu.jpg I tried a few times to challenge them in these situations but more often than not they either stood their ground or gave the “agree-to-disagree” nod which demoralizes me. So now, I’m inclined to just follow what they say if this situation happens. I understand that there is some nuance for a certain thing to go a certain way, but when this happens I am always left puzzled and spend time re-calibrating the idea/approach. What is the best way(s) to deal with these kind of people? Anyway, love the show and keep up with the good work! Do you think that a job that helps you constantly grow is more important than a job that promises titles?

In this episode, Dave and Jamison answer these questions: Questions Hey Dave and Jamison, really wish I found your podcast sooner as it has been a great insight into some of the challenges at work. Last year, a fairly close friend reached out asking for a referral for an entry level position to my work. Trying to help him out, I figured absolutely! What could go wrong? (Foreshadowing intensifies) About 3 months into his employment, my boss informally mentioned at a dinner how behind said friend was at a technical level. I brushed this off, and reassured him that he’ll catch up. 6 months into his employment said friend was written up a few times for a few different reasons: tardiness , performance (avoids taking tickets and calls), using phone too often during work hours, fell asleep at his desk. 7 months in brought in our yearly reviews, which he was denied a raise due to his performance history. He asked me if I thought this was correct, and I was brutally honest with him and agreed with that decision. He didn’t take this well, and resulted in an argument between us. At this point I was pretty frustrated with his performance, and it was definitely straining the relationship. 1 Year in (today), he was caught working on side-projects (paid) at work….. which resulted being put on a PIP / Final Warning. I got pulled aside by my boss and HR asking if I knew about it, I said I knew he had side work, but I wasn’t aware it was being done on company time. He’s on the verge of losing his job, but I can’t help but feel somewhat responsible for referring him. All of above events have really hurt the friendship, to the point where I don’t think I would call him a friend. I’ve pulled him aside more than a handful of times asking what’s going on, or if I can help him in anyway but either resulted in a small improvement or a stubborn response that he’s fine at work. Am I holding him to too high of a standard? I don’t think the friendship will heal anytime soon, which I am fine with, but am I responsible for referring them? Thanks for your time guys, love the podcast and advice! I’m currently a manager and applied for a manager role at another company. I heard back from the recruiter that the manager role was filled, but they were still hiring for tech leads. I really want to work at this company, so I asked to interview for a tech lead role. But I really want to be a manager. I’m tempted to ask if they’d be willing to then interview me as if I were a candidate for the manager position I originally applied for. Should I try to show them my readiness for a manager role (even though they no longer have a manager role available) just so I can be top of mind when a manager role opens up? Or should I just be happy falling back into the tech lead ranks and try to prove myself over time? I really don’t mind starting out in the tech lead role and moving back up to management when I’m settled in at the company and an opportunity presents itself, but I can’t help but wonder if I could have passed the bar for the manager role I originally applied for.

How To Get Cold Prospects To Genuinely Listen   Every call to a prospect provides an opportunity to get a sale. Your job is to move the odds in your favor and you do this about strategizing the right approach in that initial call. With the right preparation, your prospects will genuinely want to listen to what you have to say.     About 25% of the phone calls you make are answered by the person you are reaching out to. Now that you have them on the phone, however, what do you say to maintain their interest? In cold-calling,  every second matters, every word matters. In this episode, Donald will offer tips on how to excel in cold-calling by grabbing your prospects' attention, and eventually make an appointment and hopefully, a sale.    Grab your prospects' interest Cold-calling can be difficult and when you let your nerves get the best of you you can end up rambling. Before you know it, they've hung up on you. You need to do what you can to ensure the call is successful and a lot of that success is going to be based on how you prepare long before the call happens.    If you are getting to talk to people only 25% of the time,  the other 75% of your time is spent going straight to voicemail so don't waste that opportunity! You can still leave an interesting message for them to listen to. Donald learned that there are two things people want to know - your identity and purpose. Human beings have a primal need to know if someone is friend or foe. Prospects can get very defensive the moment they perceive they are part of a cold call.  As a salesperson himself, Donald is one who listens and engages in conversation and sometimes, he provides tips as well. Donal would always give them the benefit of the doubt but he is more the exception than the rule.     Putting yourself in their shoes When making cold calls, put yourself in their shoes. Think about what might be on their minds at that moment. If they don't know you, the person answering the phone will wonder who you are and why you're calling. In this scenario, Donald employs the POR strategy or Point of Reference. Everyone you're calling will automatically distinguish and categorize you as either a friend or a foe depending on your initial statement. Your job is to give them a point of reference to extend the conversation.  Using a referral One way to provide a point of reference is a referral. For example, Donald wants to call an organization  about sales training. In that first call, he'll  ask to speak to someone in the finance department.  Once he's connected he then asks that person who is in charge of their sales training. Once he's given the name, he asks this initial contact if it's okay to use their name as a reference. Let's say Donald is prospecting Dave Smith.  After he calls finance, he calls Dave saying, “Hey Dave, Megan from Finance told me to connect with you about sales training.” Dave will now give Donald the time because he knows Megan, Donald's point of reference. Dave from sales training is now willing to listen to Donald and hear his proposal.   Connecting via LinkedIn Another point of reference you can use is by initially connecting to your prospect through LinkedIn or some other platform before you make the first call. You can send them an email or  private message. Once this is done, you can open the call with, “Hey Linda, we connected on LinkedIn last week...” This prompts Linda to look at her messages to find you and if your message is well done, your odds are much better that Linda will take the time to listen to you.     Donald had this experience recently. He connected with a prospect on LinkedIn and shared her content because it resonated with him. When Donald made the phone call to her, he was able to mention that particular reference of him sharing the post. They had a good dialogue and their conversation went on for some time.    Through LinkedIn profiles, you can find several other points of reference as well: company content, interests,  hobbies, books they are reading - you can use all these things to build common ground.    The challenge Think about three different points of reference  you can use in your outreach. Introduce yourself and then drop your point of reference.    “How To Get Cold Prospects To Genuinely Listen” episode resources Share your points of reference with Donald. If you are interested in more sales stories, you can talk to Donald directly. Reach him via these channels: LinkedIn, Instagram, Twitter, and Facebook about any sales concerns.  This episode is brought to you in part by Crmble, the easy-peasy CRM for Trello that helps you manage your contacts and leads without investing in complicated solutions, sync all your data, manage custom fields, and get powerful reporting on your sales. Try Crmble now for free at www.crmble.com/tse. This episode is also partially brought to you by Thought Pattern for High-Performance Sales Professionals. It's a newer course and partnership with the Pacific Insititute.  This course is also brought to you in part by TSE Certified Sales Training Program. It's a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. It will help them elevate their sales game. Sign up now and get the first two modules for free! You can go and visit www.thesalesevangelist.com/closemoredeals also call us at (561) 570-5077.  We'd love for you to join us for our next episodes so tune in on Apple Podcast, Google Podcast, Stitcher, and Spotify. You can also leave comments, suggestions, and ratings to every episode you listen to.  You can also read more about sales or listen to audiobooks on Audible and explore this huge online library. Register now to get a free book and a 30-day free trial.  Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

In this episode, Dave and Jamison answer these questions: Hi there Dave and Jamison! I am a tech lead in a small team of 5 people. 4 of them start working at 10-11 AM and one of them likes to start working at 1-2 PM. This person is me. Due to my biorhythm I feel I am the most productive at this time, and I also like to do some of the non-work-related stuff in the morning. Nobody in my team has any objections but as a team lead I feel guilty because it often happens that I block someone with my work schedule. I’m trying to do as much as I can to unblock everyone - distributing tasks in the evening, making it clear everyone knows what to do - but that’s not always helpful so it usually turns out that I am stopping my morning tasks to have a call and explain something or have a text conversation. Tbh it irritates me very much :D Should I feel guilty? As a tech lead, am I responsible for working at the same time everyone does? Hey Dave and Jamison! I love the show, I’ve listened to every episode and your advice has helped me a TON! I started a new job in a different city a month ago and because of Covid-19 everyone went remote, so I didn’t physically move to that city then. Now there are talks of going back to the office, and one of the developers on my team is also looking for a place to live so we started talking about rooming together. It seemed fine to me but then I realized I’d be spending almost ALL of my time with this person who I have not even met in real life yet. Do you think this is a good idea with a lot of convenience or a recipe for disaster? Have you ever lived with a co-worker? Any advice would be great. Thanks!

In this episode, Dave and Jamison answer these questions: Hey Dave and Jamison. Due to a chronic joint problem, I find it uncomfortable to stand for more than a couple of minutes. How do I talk to my boss about sitting during standup meetings? If I change workplaces, when do I talk about it to a new boss? I look and walk just fine, so people usually don’t realize that there is something wrong with me. I’ve already been to the doctors, and there is not much they can do, so I need to soft skill engineer my workplaces. Hello! I love your show! I am an entry level engineer that had graduated college with a B.S. in Computer Science in May of last year. I was on my previous team for about six months doing mostly documentation and asked for more development work because I didn’t have a lot of experience in hardcore dev work in my past internships. My manager, some of my team members, and the lead systems engineer gave me high props that helped me get onto a new team. I’ve been on the new team for two months but I am having a hard time finishing my tasks. I try to do things on my own before I ask for help, but it seems that I’m always stuck or can’t get the code to work in a reasonable time. My team has a strict deadline at the end of March. I have multiple tickets in Jira assigned to me before then. When I ask for help, it seems like my team members just finish my tickets for me. I feel like a fraud and it really doesn’t seem like I am delivering. People had praised me for my work to get on this new team, I don’t have anything to show for that praise. How did I even graduate from college with a Computer Science degree? Do you have any advice on my situation?

We always love our chats with Adrian, not just because he's got phenomenal insights into internet and banking security, but he's also one of those people who always has about eighteen irons in fires at any given point in time from a creative perspective, and that lends him some rather unique insights into what he knows, what he doesn't know, and what he stumbles across in his endeavors that apply to multiple areas of his life.  So listen in... Face the Consequences is at: https://www.facebook.com/ftcgame/ Adrian's kid's book that we couldn't stop laughing about is at: https://www.amazon.com/dp/179551518X Hey, welcome to episode 333 or three, three, three palindrome episodes shot. So I hate you're trying to draw a velodrome or palindrome. Which one do you go around in the world? I dunno. Oh, okay. Most of Raptor is episode three, 33 of the it in that he show we have a great guest in the studio. He is a, what I would consider a Renaissance man. He is a a game. You brought us Turkey legs. He brought us sausage. He did bring a sausage, but he uh, invented a board game. He has a children's book. He's a techno DJ. And Oh by the way, he was the vice president of cybersecurity at some bank around town. Um, so we're gonna, we've got Adrian in the house. We're going to be talking a lot of things. It's going to be a great conversation. Uh, some cool things we talked about in the green room. Uh, and we'll start from there. Yay. So, Hey Dave, you may fire when ready. Welcome back. Thank you for clicking play. This is the one and only it and that he show, we made it all the way up to episode 333 this is a kind of monumental because it's three numbers right in a row. It hasn't ever happened before and it'll never happen again. Oh, no way. I mean, I guess unless we start season two after 333 episodes of podcast, the second that's self report and 333 seat 333 episodes season that seems to grow. But we are broadcasting live here in studio one in podcast heats, right? And beautiful. Royal Oak, Michigan, Bob the sales guy, Dave the geek. Randy. I do. The Twitters is doing the Twitters, find us online it in the d.com and do us a favor, give us a like on the socials and subscribe to us everywhere. Fine podcasts are sold. All right. What do we got? We got a, the Ann Harbor event is at the haymaker. Tomorrow's pressable passion. Dammit. My calendar says, Hey n****r. So I don't know why, whatever, uh, Tara or haymaker, I don't know. I'm just, whatever. Uh, so ignore me. It's possible. Uh, and then we will be at fantastic on Friday, Saturday, Sunday. Astronomic con to what is my PR dude. I am, I've been doing that too. You have not had a drink and I, my problem is I've been doing, that's why it could be it astronomic on PFS principal's six, seven posts. Yeah, exactly. Yeah. Yeah. I did that last week. Right. So you'll get astronomic on this weekend, Friday, Saturday and Sunday. Um, and trying to get, trying to get Robert Carradine, AKA Skolnick from friends Leonard's to do a drop. We'll just bully him to fail as a human. If that doesn't happen Pulliam until it happened, call him David [inaudible] or I came soon, or take Anthony Michael Hall to H. I really still choked up about your brother's dad. He listens. Or we can take Anthony Michael Hall to eight mile. I don't know which would be better. Well, apparently he's coming with his girlfriend, so to speak. I'll take her with, I don't care. Whatever. Uh, and then I'll have my two crutches and then the 20th we'll be at Woodbridge pub. Uh, which, ah, good times indeed. It's one of those ones that's been there for so long and you forget that it's there. Like it's one of those Detroit bars, you know, apparently old Miami is 40 years old. I saw that. Yeah, they turned 40 this week. Yeah. So are they going to call it older Miami or a Cougar Miami notes? Yeah, I dunno. That's boogie fever. That's any bar in Birmingham is what that is. It's younger than me.

Show Notes: Speaker 1: (00:00) Hey doc, welcome to the simplified integration podcast. This is episode number 11 how to get more high-quality patients through effective online funnels. Speaker 2: (00:12) Leonardo da Vinci once said that simplicity is the ultimate sophistication and I agree. You see the problem with the way that most consulting groups approach medical integration is anything but simple. In fact, it's the exact opposite. It's expensive, it's complicated and quite frankly it's exhausting. Enough is enough. There are far too many amazing integrated clinics that are struggling. Well, I'm on a mission to change that. What I've come to find from over five years working with integrative practices is that simplicity really is the secret. The old saying of less is more is true. Through a streamlined approach, I was able to create multiple successful seven figure integrated clinics and now I'm going to show you how you can do the same. Join me as I share with you the secrets to successful medical integration and practice growth. Join me on a journey to greater sophistication through innovation. I'm Dr. Andrew Wells and welcome to the simplified integration podcast. Speaker 1: (01:09) Alright, innovators, welcome back. I'm so excited today to have my first celebrity guest, Dr Chad Woolner of Cairo funnel secrets. Dr Woolner, welcome. Great to have you on. Thanks man. I'm excited to be here. So I want to give you a background on how I met dr Woolner. Um, and this actually started, um, the story starts when we first started our chiropractic office. Uh, my wife and I opened a practice from scratch and, um, we knew how to get patients in three ways. This was a little bit like just before Facebook became a thing. And so we spent most of our weekends, at least every Saturday doing spinal screenings. Uh, we did a screening almost every weekend for the first year that we were open. And we did well with that. Like we got new patients, we grew our office pretty quickly. It was effective, but the problem was it was absolutely exhausting. Speaker 1: (01:59) And I remember talking to my wife, I'm like, if we need to do, if we have to do one more, um, uh, screening, like there's no way I can, I can I keep this up, I'm not screening for the rest of my career. And we also did tons of like lunch and learns, tons of live events. We did, um, like patient appreciation days where we would have patients bring their friends and family and we got patients that way. But it was to be honest, like a really, really exhausting way to get new patients. And um, and then once Facebook started to like was a thing, we started throwing money at doing digital ads. Like we gave uh, some marketing companies, some money to advertise on Google search engine optimization. We gave some people some money to do Facebook ads and nothing really worked. I remember we did our first Facebook campaign, we tried to do it ourselves, we spent some money on ads, we got zero patients from that. Speaker 1: (02:46) So we failed miserably. And then we hired a, a an outside company and they brought us like they got us like 50 some leads. And I remember I was so excited when we get all these leads, but two of those people showed up and we had zero patients signups from that. So my first experience in doing like online type work and, and like crude funnels was a complete failure. So I remember going to, uh, going to an event, um, I heard of this guy named Russell Brunson and Russell Brunson's claim was he could help get more new clients or new patients through effective online funnels. And I'm like, Oh, this sounds great. I need to learn this skill. So I went to one of their live events. It completely made sense to me. I'm like, I need to learn this skill. So I signed up in his program, I got click funnels, which is this online platform. Speaker 1: (03:31) And I remember going home and I, I got on the computer, open my click funnels account and I stared at the screen for like two hours cause I had no idea what the heck I was doing. I just didn't know how to create a funnel. And so I remember Russell Brunson talking about this chiropractor that he worked with and this he, you know, he helped show this chiropractor how to get a bunch of new patients into his office. And I heard it in his books. I heard it as live event. I'm like, I wonder if he's talking about the same chiropractor. Like I got to find out who this guy is. So I did a bunch of research and I finally figured out that the guy Russell Brunson was talking about was actually a friend of his. And that's dr Chad Woolner. And I'm like, all right, I gotta, I gotta reach out to this dr Wallner guy. Speaker 1: (04:10) He, he knows what I need to know. And so long story short, that's how I met dr Woolner. And over the last, almost the last year that we've been working together, I've learned an amazing amount of information about funnels, about marketing, about messaging to your patients. And I, so dr Wilner, welcome. It's great to have you on here. Um, so first of all, if you can just kind of explain, I know some of the people listening may know what a funnel is already, but also I know chiropractors have sometimes a, a wrong view of funnels or maybe a distorted view of what a funnel actually is. But could you start off by just explaining what is a funnel and what a chiropractors need? One? Speaker 3: (04:51) Yeah, absolutely. Um, first off, thanks for having me on the podcast, man. I'm excited. Uh, I am likewise honored to be the inaugural, uh, celebrity guest, if that's what you want to call me. Um, but, uh, excited to be on. Um, so yeah, as far as funnels go, um, I think funnel can oftentimes be, uh, over complicated, uh, can sometimes get, uh, misconstrued as to what they are or what they're intended for. And I think the most common mistake that I see is that, um, funnels are often viewed in a very myopic mindset or mentality. You know, because so much of the funnel that are being used along with the Facebook ads and things like that are very templated copy and paste, one size fits all approach. And most docs who have even looked into funnels have seen these types of funnels before. It's the, you know, they're, they're a deal based fall. Speaker 3: (05:52) You know, you could either call them the crazy deal funnels or the voucher funnel or the special $21 offer, a $27 offer, whatever you want to call it. But ultimately it's the same formula and it's been done to death. And so that's one of the reasons why a lot of docs have, uh, such a similar experience to you in your experience there is because, uh, those, that type of funnel, while I will argue there, there is a time and a place for using that type of approach. It's been done to death. And it's not the only way to use funnels. There are so many different ways that can be used. Uh, funnels can be used, but that that way in particular, most docs have seen, there's usually some type of a Facebook ad saying, Hey, uh, you know, insert your community. Hey boy. Hey Los Angeles. Hey Cincinnati, uh, my name's dr Woolner and I'm a chiropractor and we're running a special, crazy offer this voucher for $21. You can get this, this, this, click here. You only have seven available or whatever. They click the ad to the landing page says the same thing in a really simple way and maybe shows a map of where your clinic is located. Click the button to claim your voucher name, email, phone number, they put it in, and then from there, thanks. Somebody from our team is going to be getting a hold of you, right? Speaker 1: (07:16) Yeah. I love, I love in the auto industry, it's the example of that is we have the greatest inventory at the lowest prices. Everybody says the exact same thing. I'm like, how can you, Hey, he's got the same thing you have. You have the best prices and also the greatest inventory. It's the same thing in chiropractic. I see that I'll all over the place. Speaker 3: (07:35) Oh, all the time. All the time. And the thing that's funny about these, a lot of times these marketing agencies, they don't care if they're running the same ads for chiropractors that are literally right down the street from each other. And you might find some agencies that do their due diligence and are and have the ethics to be able to say, okay, yeah, we're going to separate these guys or whenever we're work to run a different deal or whatever. But you see that a lot. And so unfortunately what that does is it's a very similar effect for when, uh, someone in your community, let's say, has a poor example for experience with a chiropractor. And yet they want to paint all chiropractic under that same, you know, brush. And that's not necessarily fair either. And so understand that if you've had a bad experience, you can funnel. Speaker 3: (08:25) Uh, it's not that funnels don't work, can't work or won't work. It's that you've probably had a bad experience for reasons that funnel or that strategy of that approach was effective. And there are so many different ways you can use funnels. And so to explain what a funnel is, the most simple way that I can put it is a funnel is a systemized way to communicate with your audience in a meaningful way to help them take the next logical step closer towards doing business with you. And see, that's one of the, one of the things that I think, uh, doxing understand is that there is a buyer spectrum, right? We'll call it a to Z or whatever. A representing a cold audience that has no clue about your solution, no clue at all, no clue who you are. No clue even about the solution, right? Speaker 3: (09:15) It's as cold as cold seem get. And then C is not only do they know about our practice, uh, and or that they believe that chiropractic may just be the solution for them, but they're also familiar with your clinic, where you're located. They, they read your online reviews. Uh, they're on the verge of, you know, doing business with you. They just need a little bit of a nudge there, right? That would be like X, Y, or Z in terms of that spectrum. And so the thing you have to understand in terms of funnels is a good funnel should be able to help walk people through that spectrum, right? That's what a funnel's job is, is to help and we do that through communication through an effective means or method of communication. And the funny thing is you talked about spinal screenings and we're in person kind of events that you do. Speaker 3: (10:06) These are, believe it or not, these are examples of kind of in person offline funnel. It's a funnel, it's a process of communicating, right? And there's a, there's a very simple framework but yet very effective framework that if docs understood would allow them to get far greater results with their funnels. And I call it ACDC and we'll unpack that in just a minute, but we're not talking about the rock band ACDC. ACDC is a, an acronym stands for attention, context, desire and call to action. And we'll break down each one of those before that. Any questions so far about anything that we've talked about or discussed so far? How are we doing? Speaker 1: (10:47) No. Doing perfect. And I, I think what you're about to describe is, is the fundamental of every good sales process. So I took a, I took a sales and marketing class in undergrad and it was like sales one Oh one and they, they didn't call it ACDC, but they also had a four step process of taking, taking a customer or a client or in this case a patient through a sales process. And that's exactly what I think you about to describe. Speaker 3: (11:12) Yeah. And that's the thing. You might have heard other similar things like this. This is just kinda my own version of it. And it's not the only like right way to do it, but you'll see fairly universal principles. It starts with a tension because if you don't have people's attention, you can't take things anywhere, you really can't. Um, and then so, so once we have attention, context is the vehicle or the means with which we are able to help people establish value. The value is subjective. It's entirely subjective. It is based on perception. And so my dad said years ago it was a kid growing up and this is something that's always stuck with me. For whatever reason, he said something is only worth as much as someone is willing to pay for it. Right? So I could say this water bottle here is worth $5 million. Right? And is it really worth that much if somebody gave me $5 million for this water bottle, that sure is right. But, but the thing is, this is right here. This water bottle alone has no context to you other than it being a water bottle. And so the context you have with this water bottle, a water bottle here, what's the value of this water bottle? Just tell me based off of the context that you know, Speaker 1: (12:34) Oh, it's worth five five bucks. Speaker 3: (12:37) Right? And, and, and how do you know that? Because right now we could hop on to amazon.com Speaker 1: (12:41) I had that exact same one in my, in my house I paid five. But I know I actually had, that goes for free. I think I got a free one of those. Yeah. But I, I pay five bucks for it if I needed one. Speaker 3: (12:54) Yeah. So I mean, and that's the thing, but all of a sudden contextually, let's just say, I don't know, I'm going to use something ridiculous here. Let's say that this water bottle used to belong to and it was the, the water bottle he used right before his last mega concert that he gave blah, blah, blah, blah blah, whatever. You know, I mean I'm being ridiculous, but you get the point. All of a sudden the context has changed completely. It's no longer on ordinary water bottle that you can get off of amazon.com or let's just say that, you know, there's some special magical thing that this water bottle does Speaker 1: (13:32) like at pure pure purifies water automatically and removes 99.9% of all chemicals, toxins, whatever. All you have to do is put water in it. Yeah, Speaker 3: (13:43) yup. Yeah, exactly. So you get the idea of the context. Next is changed. Therefore the value associated with said water bottle or whatever has changed as well. Right? The perception has changed and so we can influence value by context. But the problem is again, is that most docs don't bother to figure out a way to create sufficient context. And it's not that creating context requires some hour long video that you have to do. Not at all. There's simple ways that you can influence context very quickly. One of the fastest, easiest ways that you can establish value through context. It's by telling a quick story. Stories are the way we are biologically designed to not only absorb information but remember it and retain it. We're, we're, it's like hardwired into us. People are fascinated by story. And so if you can tell stories about, uh, you know, whatever it is you're offering to create that context, all of a sudden now perceived value will very likely go higher as a result of the story. Speaker 3: (14:48) And the problem is that what lot of docs will do to tell the story is they will inundate their listeners with features. Let's say that they've got some new fancy pants, piece of equipment, um, that they're promoting. And let's, let's back up real quick for just a second in terms of creating attention. One of the simplest ways that you can create attention is to speak specifically to a niche audience. And I'm not just talking about neck or back pain. Well those are pretty poor examples because most everybody has some type of neck or back pain out there. Let's just face it, right? So, uh, we can talk to people struggling with neuropathy. We can talk to people struggling with thyroid problems. We can talk to people struggling with type two diabetes. We talked to people with digestive problems. We can talk to people with adrenal problems. Speaker 3: (15:35) We can talk to people with plantar fasciitis, exhausted people with knee problems, right? So these are highly specific niches. And so in terms of creating attention, one of the simplest ways to do it is to just niche down and call that audience out. You know, and again, there are, uh, I'm not going to get into the rules in terms of advertising on Facebook. Uh, you can't call out people directly and say, Hey, do you struggle with neuropathy? Um, you know, there are ways to go about doing it, but that's not the way to do it. So I'm not like a Facebook ad compliance expert, um, to talk to whoever you're going to talk to in terms of that. But if even just in terms of using the term, uh, people that have that w will hear it, right? It'll stand out as opposed to the typical way that most of these Facebook ads are done is, Hey, everyone in my community, right? Speaker 3: (16:28) And there's this thing in marketing, uh, when you market to everyone, you market to no one, right? And so we capture the attention, we create context by telling a story which is going to allow them to create a higher level of perceived value. See, there's a saying from a great book by Harry Beckwith called selling the invisible, and I've said this countless times, but he said in the absence of value, cost is the only consideration. So the problem is what most docs think in terms of creating an offer, they don't really create an offer. What they do is they just provide some sort of a, a deal or a discount is really what they're doing. And the problem is, is that it's that classic example and the absence of value costs is the only consideration. Whereas what I'm trying to do to help docs is help them understand the kind of art and science of crafting offers the right way. Speaker 3: (17:20) And it all hinges on your ability to establish sufficient context, right? That was that value. So, uh, in terms of let's say this water bottle again, we'll just stick to this as our hypothetical example. If this is what we were selling, you know, uh, and I'm just going to be ridiculous here. I'm just off the top of my head. Uh, in my funnel I would say, Hey, uh, are people struggling your attention? People who struggle with neuropathy, there's a breakthrough solution and it's something as simple as this water bottle in my hand. Now all of a sudden they have, okay, you got my attention. I've gotten her off at Athey. There's a breakthrough solution to it and it's, it's this simple little thing here. Okay, I'm listening. So years ago I was hiking in uh, Germany, you know, and while we were hiking, uh, I had a friend of mine and he had this water bottle and he said, I don't go anywhere without this water bottle. Speaker 3: (18:20) And I'm like, why just looks like a normal water bottle to me. Well, yeah. Well a year ago I had neuropathy and a friend of mine gave me this water bottle. It's built out of this nanotechnology stuff, these fibers that filter water in such a way that it charges it and it helps boost circulation in the body. And that's what fixed mine off. I know that's like totally crazy, but just can suspend reality for a minute. We're just talking, I'm just making this up off the top of my head and I know it sounds ludicrous, but the point is is now all of a sudden we've got a story that creates context about this and what happened now is that the perceived value of this thing has gone up. If for no other reason that it is created Cheerios city and entry. Like that's interesting. Wow. I've gotten her off of me and something as simple as a water bottle. Speaker 3: (19:07) And so then now we've, we've established context and the idea is to elevate desire such that now there's a simple call to action. Call to action would be, Hey, if you're dealing with neuropathy, we'd like to give you one of these for free. Um, just come into our clinic, let's do an initial evaluation. You cover that. It turns out that we can help you. We have an incredible program that'll help you, but as our free gift to you, we're going to give you, get our special nano tech neuropathy, wet water bottles, whatever. You know what I mean? Um, but the idea is that we go through those steps because what that does again is it gives a much better way for people to establish the value of what you're providing them so that you don't have to resort to the discounts. You don't have your expertise, but rather you can maintain the integrity of your positioning and your expertise by, uh, creating sufficient context with, with what you're [inaudible]. Speaker 1: (20:14) Yeah, and I think a really good example of this, if you guys want to see this in action, it doesn't always have to be a Facebook funnel. It doesn't have to be necessarily like external advertising. So if you go to dr Wallner's website, you'll actually see what a funnel looks like on a passive website, right? So if you go on his website, what is your website? Align, Speaker 3: (20:34) align Meridian, Speaker 1: (20:35) align meridian.com and go on dr Wilmer's website. And what you'll see is a bunch of really well made videos where the patient is going through their story and at the end of the story, Hey Dave, you know that dr can help you to click this button. So it's actually a funnel on his website that's super effective. Um, the message is really clear. You're hearing it from the patient, um, so provides context and you hear their story and you hear all their objections and why they came in, but also you hear the outcome. And so a patient can then put themselves in that shoe like, Oh wow, I'm just like that person. Um, maybe he could help me to, okay, click the button to find out. And then that's the, that's the funnel. So your funnel could be on a, on a website. Um, so there's all kinds of different ways that you can plug these strategies in and all your different messaging. Speaker 1: (21:20) Um, the same thing is true by the way, if you're doing a live talk. So even if you're doing a talk in front of 20 people, that talk is essentially a funnel. You're taking them through a story, you're taking them through a sales process with this exact same messaging, the same ACDC principles apply in every way you communicate to your patients. So yeah, dr Woolner, I think that makes a ton of sense. So what if you, so if you're a doctor listening and you know that you want to learn how to create effective funnels, are you want to create more funnels for your office? Um, like if you want to make a neuropathy, uh, a funnel or a chiropractic funnel, a regenerative medicine funnel, what is the easiest way to get started? Because when I first started, all this made sense to me and I knew it intellectually, but I just didn't know how to do it when I actually put pen to paper. So, um, obviously you're the expert in this area. I don't know anyone in our profession who does it better than you do. So what resources do you have to help doctors if they really want to get, um, uh, create amazing funnels? Speaker 3: (22:20) Yeah. Um, you know, I understand, uh, how that can sometimes be a little daunting, you know, when you're looking at a blank canvas and, and the thing that I would simply say is, uh, you know, Tony Robbins said one of the fastest ways if you're looking to accelerate or, or speed up the implementation of things, one of the fastest ways to get things done is through modeling. Right? And, uh, and so I always, you know, I'll shamelessly plug my program ChiroThin will secrets university because that's precisely what we provide docs with is a simple and very effective way to model a, a series of proven funnels that we've done over the years that we've learned, that we've perfected, that we've proven, um, and, and whether you use them accurately as is or you take that and use that as a springboard to create spinoffs or other types of funnels, uh, it's totally up to you, but at least what that does that gives you a really solid foundation. Um, and we go pretty deep in the course in terms of teaching docs, uh, the essentials of what they need to know to be good at building funnels, whether that's you or somebody on your team or somebody that you're going to outsource to. Um, it gives you at least, again, that kind of solid primer, um, to, to, to learn what you need to learn for, for being good with funnels. Speaker 1: (23:40) Yeah, I remember, you know, my own experience sitting down in front of my click funnels account, not knowing where, start. And then I got dr Wallner's program and within like two hours, I had my first funnel, I had the framework, I had the content, it wasn't polished, but I had my first funnel. Um, and that took me like, I was like pulling my hair out, trying to figure it out. So the nice thing about dr Wallner's, uh, program is he gives you the tactical stuff. Like click this button, click that button, next, go here. But also, uh, it gives you a lot of inspiration on how to come up with creative funnels of your own that are unique to you and your office and what you offer to your patients. So now dr Woolner does not pay me for this. Um, but how can they get your, your program? Speaker 3: (24:21) All right, go to www.cairofunnelsecrets.com forward slash go and that'll give you a replay of one of our webinars so you can see exactly how the program works, what's all entailed in it, what's included in it. And that'll give you everything you need to know. Speaker 1: (24:37) Yeah, that's a no brainer and it's like ridiculously priced. So it's super affordable. If it gets you one patient, it pays for itself like several times over. So if you're looking for an awesome marketing resource that will boost your, your quality patients this year, that is like one of the top things that you can do. So, uh, dr Wallner, thank you so much for being on. Thank you for your expertise. Every time I talked to you I learned something, uh, something new and something great. So I really appreciate you being on. Um, check out Cairo funnel secrets.com and uh, doc, thanks for being on. Hope you have a great day, dr Wilner. Thank you again for being on Speaker 3: (25:09) my friend. Great grid being here. Speaker 1: (25:10) Take care. Bye bye. Speaker 2: (25:12) Hey innovators. Thanks for listening to the simplified integration podcast. Fact that you're listening tells me that you're like me, someone who loves simplicity and the truth is those who embrace simplicity are some of the greatest innovators. So hope you got a ton of value from what we covered on today's episode. Be sure to subscribe and share with other docs that you feel could benefit from greater sophistication through simplification and innovation. If you've got specific questions that you'd like answered on this podcast or you've got specific topics that you'd like me to discuss, just shoot me an email at info@integrationsecrets.com Speaker 1: (25:48) that's info@integrationsecrets.com.

In this episode, Dave and Jamison answer these questions: I recently took a job at a start-up as the only front-end developer. The distinction of front-end and back-end is new to me as all of my previous experience has been full stack development. Most of my work can only be started once a back end developer has done their part. There is only one back end developer who just so happens to be one of the co-founders of the company. Because he can’t exclusively dedicate his time to back-end work due to his other roles with the company, I am left sitting at my desk writing to you guys trying to figure out what to do with all this free time I suddenly have. I’d like to stay busy and not just look busy. I’d appreciate any advice to help get me busy again! Hey Dave and Jamison, love the show. Quit my job twice since I started listening so I’m a super fan. Long story short, I think I’m bored with coding(?). I just see everything as moving JSON around. Putting it in databases or putting it in queues or on a screen. I’ve done mobile, I’ve done backend, I’ve done front end, and it all just starts to look the same after a while. As an industry I feel we’ve solved the hard problems and now its degraded to this. What do I do next? Do I find a software product where the JSON moving around excites me (for example, a social good or cutting edge product) Do I look at something very different like embedded dev or games dev? (No JSON there!) Or do I look to tech leadership or people leadership? These options appeal but I’m just five years into my career and 26 years old and of course no one takes me seriously, naturally. However, I have been very deliberate and been very intense about my career, but now I’m feeling a bit done with coding. Team velocity problems interest me more than JSON APIs. People interests me more than code. I’d love to hear any of your thoughts on this! Thanks :D Keep up the great work.

Have you ever had it where all the clubs you're playing suddenly no longer want bands anymore? If you haven't, you will. Thankfully, Paul and Dave have each been through it, and have some words of wisdom to share on the subject. First though, let's talk about a few scenarios for hired guns out there, and how the right approach and mindset can make all the difference in the world. Press play and enjoy, and always be performing! 00:00:00 Gig Gab 226 - Monday, September 16, 2019 ZenCastr Coming up: How to improve your chops. 00:02:01 Hey Dave, Wanna Play TEDxPortsmouth? Paintbox 00:07:20 Subbing a rhythm section member 00:15:07 SPONSOR: Mint Mobile. Cut your wireless bill to just $15 per month at MintMobile.com/GigGab 00:17:27 (Re-)Creating Your Club Base 00:34:54 RFCs! (Reasons for Contact) 00:39:56 Success with (and as) opening bands Dan Meblin on Gig Gab 00:46:00 GG 226 Outtro Under The Scales

Hello everyone, welcome to today’s episode. Today we will be reading a story which you will be able to find in the description below. It is important that you listen to the story and that you follow it reading yourselves at the same time. But do it following these steps: First only listen, trying to evaluate your understanding of the story. There is a glossary that will help you with some of the important information. When you are finished read the story again on your own, taking all the time you need to understand the expressions and the vocabulary that you just learned. Then listen again, paying attention to the sound and combinations of the words. This last part focuses on pronunciation. Try to mimic the narrator’s rythm and intonation. Notice that many times the words are put together. There are no spaces in the middle. You need to get accustomed to this type of speed. It isn’t easy but if you put the effort and time, you will improve both listening and speaking in no time. All right, let’s get started : GLOSSARY Amount: Quantity / levels ofBodyweight: With the weight of the body.Sand: minuscule particles on the beach.To settled for: to lower your expectations, to conform.It was all fun and games until: Everything was ok until…Weird: StrangePay attention: to focuse on some detail.Busy. With many activities and very little time.run errants: Do many activities (obligations) out in the city: Buy groceries, go to the bank, pay the rent, take the clothes to the dry cleaner’s. (etc).In no time: in a very short timevibes: (vibrations) energy in a placeto approach: to come close to a person or a place.To avoid: to prevent an action to happen, or to not do something.-For a healthy diet, please avoid fast-food.-Responsible people don’t avoid their responsibilities.-The government didn’t communicate the information to avoid panic in the population.To be in pain: To have pain.To pass out: to lose consciousnessTo sweat: when the body produces a substance to cool down the temperature of the body.-When you do exercise, you sweat.-When you have fever, you sweat.To Hug: To put your arms around another person.Tight: with strong pressure LUCKY DAVE – AT THE DOCTOR The last time that Dave went to the Doctor was 2 years ago. In general terms, He was a healthy guy : He tried to eat nutritious food, which included vegetables (He hated vegetables), fruit (he loved fruit) and good amounts of macro-nutrients.. Additionally, he liked to exercise, well...not really. He didn’t enjoy running, he hated the gym, he felt bored with pilates, he didn’t like swimming and bodyweight exercise just felt stupid. He preferred some activity under the sun, some friends, and may be some sand, like beach-volley, unfortunately there were no beaches in his city. So he settled for football. His colleagues at the office loved and were crazy about football. He had a very busy lifestyle and his job caused him a lot of stress. So any type of activity outside work was necessary, additionally, he wasn’t so bad at football. It was all fun and games until one day he started feeling some pain in his stomach. He thought it was weird but he didn’t pay much attention to it, he was too busy. He had to work and do many other activities. ¨An aspirin will be enough¨ he thought. The following day he had more pain but he had to pay the rent, go to the bank and run other errants, he was too busy and had no time for pain. The following day was Friday, he had many plans and could not have any type of pain. So he took three aspirins: “I am very healthy, I am sure that taking three aspirins won’t be a problem if I do it only one time” he said to himself. After finishing his day at work, he left his office downtown and prepared for a great night out. He took a taxi and in no time he was meeting his friends, He saw Carol, John and Susan, oh yeah Susan was there. He was sure that if he played his cards well, he could have an opportunity with her. He sat at the table and greeted everyone. There was some good music at the bar, great ambiance, Bruno Mars was playing in the background low enough so that they could have a conversation but loud enough to feel the great vibes in the air. It was all going well until boom, the pain was back, it was like a donkey kick in his stomach. Susan saw Dave’s face change in a second and approached him slowly to avoid alarming John and Carol. -Hey Dave, are you ok, you look like you are in Pain.-I am fine, I just have a little something in my stomach but it will go away.-Do you need an aspirin? Then again, the pain came back stronger than ever. He knew that he needed to go to a hospital. It was not ok, but, what about Susan? He could not talk to her and may be invite her on a date. And again, one last time, the pain was so strong that he almost passed out. Susan asked him: -Dave, do you need to go to the hospital? You really don’t look good. I can take you in my car! This was embarrassing. He thought that he looked like an idiot holding his stomach, sweating, and speaking with difficulty but he couldn’t postpone it anymore. So he accepted Susan’s help. They paid their beers and left. In 15 minutes they were in the E.R. -Please take him over here - said a Doctor.-What’s the matter?-I am feeling a very strong pain in my stomach.-When did it start?-About three days ago but it wasn’t so strong. Now it is just too bad.-The doctor started examining Dave. He continued asking some questions to try to diagnose his condition and asked Susan to fill out a form with his personal information. After a while, the doctor sat down on a chair and said: Dave, I have some good news and some bad news. Which do you want to hear first? Dave looked at the doctor’s eyes and started fearing the worst. -Bad….Bad news? Oh my gosh! Why? I am a good guy, I work hard, and I have so many things to do in my life! He looked at Susan. She understood that look and approached him, She hugged him tight. Her perfume was fresh and sweet, her hair was soft and her hug was warm. It was a great feeling, except for the horrible pain and the terrible situation, of course. He took a deep breath and said: -Doctor, give me the bad news.-Dave, you will die. Dave could not breathe anymore. He looked again at Susan and She looked at him and then She gave him a kiss. The doctor continued: -The good news is that you will not die today or in the next months. You will die may be in 60 years. Right now you only have some gas trapped in your intestines. Probably the last time that you used the toilet was two or three days ago. But you will be fine. Don’t you feel great now? You are fine Dave!!!!! The doctor was laughing so hard. Susan walked to the doctor and punched him in the face and then left the office. The doctor fell down to the floor. Dave and the doctor looked at each other and both started laughing at the situation. The night finished all right, Susan kissed him. He couldn’t believe it. Dave was definitely a lucky guy. All right guys, thanks so much for listening. I hope this content can help you learn new vocabulary, keep contact with the language and improve your listening skills. I’ll talk to you next time! See you around! 

In this episode, Dave and Jamison answer these questions: Hello, First of all, I love the show, thank you so much for the amazing work! I always think I’m going to be fired. I’m an extremely anxious person so I feel the need for constant feedback and for someone to tell me everything is alright. Minor problems send me into absolute despair. How can I deal with such anxiety? I frequently ask my manager during 1x1s if everything is alright and how I’m performing and he almost always says things are going well. In our 6-month performance reviews I get more detailed feedback on what I’m doing well and what I can improve. This makes me feel less anxious because I know exactly what my boss is thinking. Even if something has to be improved, at least I know it. Are there any indicators I can use to tell if I’m about to be fired or if my manager is happy with my work? I’ve told my manager about my anxiety and that I’d like constant feedback. That has helped, but I was hoping to get more detailed feedback. Preferably this feedback would make me able to tell, in a scale from 0 to 100, how well I’m performing. Thank you very much! Hey Dave and Jamison, love the show your insight. I have been having a problem on my team that I hope you can help with. We are a team of engineers that have internal customers. It’s a bit of a back end of the back end role. The problem is NONE of the other engineers are customer focused. They don’t engage with the real needs of our customer teams. Tickets come in, they do what’s in the ticket as it reads exactly and we end up with requirements getting lost, tickets needing to be reopened and our reputation going down the tubes. I have taken it on myself to engage with the customer and help them out. BUT, now I have become a glorified customer service rep and I can’t do much of my own work because I’m passing messages back and forth between engineers who don’t like to talk to their customers. My manager says the team needs training and he is going to work on it with them, but this has been going on for months. Should I take the Soft Skills advice of ‘Quit your Job’, or continue being a middleman?”

I keep seeing statements like, "Well, I've done this podcast for 2 years and it's time to start monetizing." With this type of mindset, I can see many podcasters getting discouraged or even burned out. I played music in local bars from the age of 16 to 50. 34 years I played music, but I never fell delusional enough to think I would make the big time playing local bars in Northeast Ohio. If I wanted a career I would've had to move to a city like Los Angelas, Nashville, or anything that wasn't Akron, Ohio. While it's commendable to commit to something for a long period, it's not the longevity that inspires people to share your episodes. It's the content. Nobody has ever said, "Hey Dave you have to listen to this show!" and when I ask why they say, "They've been podcasting since 2014!" With that said, as I write the updated version to my book More Podcast Money, here are the ways you make money with podcasting. SPONSOR: Podcast Engineering School Be equipped to start their own podcast production company or be hired as an employee. Program Includes: LIVE Interactive Online Training Two Mentoring Sessions with Chris Curran Major Discounts on Software and Plugins Lifetime Access to the PES closed community Certificate of Completion Super Early Bird Specials Apply and prices WILL GO UP. Check it out at www.podcastengineeringschoool.com [click_to_tweet tweet="The Top Five Ways to Make Money With a Podcast @davejackson " quote=" The Top Five Ways To Make Money With a Podcast" theme="style3"] The Top Ways to Make Money With Your Podcast Sell Your Own Products or Services This is the top way to make money with your podcast. You harness the power of influence. As you have lived and breathed in your target audience for a while, you should know what they need or want. I was amazed at a WordCamp I attended recently that the documentation for the new Gutenberg is sparse at best. Everyone hates it. Nobody understands it. That is one learning curve that needs to be flattened and if I had time I would dive into it myself. Why some of your audience will buy from you is due to you bringing value on a consistent basis. This triggers the law of reciprocity. You've done something nice for them, and now your audience feels a need to do something nice for you. If you've shared a little about yourself then they probably like you (if they didn't they wouldn't be listening). If the information you provide is solid then they trust you. When you are known, liked, and trusted the buzz phrase for this is you are an "influencer." When you launch a product or service you can influence them to purchase your product. This could be a book, a course, a membership site, a crowdfunding campaign, a live webinar, etc. These products should fill a need in your space, or entertain them. Sell Other People's Products or Services (affiliate sales) Affiliate sales are when you sign up with a company to promote its products. You are given a link (or a code) that proves the traffic/customer came from you. If a sale is made, you earn a commission. When you match the right product with the right audience, you can make decent money. I once made hundreds of dollars a month promoting fitness cards on my weight loss show. The commission was $1.50 per deck. This product fit my audience. I later would do the same when the Fitbit first came on the scene. I bought one and loved it. This is a great place to start. Find a product that you love that your audience ( a weight loss show in this case) would love. I was able to openly and honestly talk about how I loved my Fitbit and ever since I bought it I was more active. Again, I was earning hundreds of dollars per month when the commission was $9 per sale. Pat Flynn makes a TON of money with Affiliate sales. He created a video tutorial showing how easy it was to install WordPress on a web hosting company. The video was short. It made building a website look super easy, and his affiliate link was right beneath the video. Find the right product for the right audience and affiliate sales can be a nice source of income. Crowdfunding / Donations This form of income requires an extremely engaged audience. When people donate their motivation is one of two things typically They want you to continue to create content and have the freedom to keep going. They believe in your message/content They want additional information or content. Adam Curry and John C Dvorak called the donation model "Value for Value" model. Their show the No Agenda Show dissects the media and helps you understand what is really going on in politics and in some cases society and culture. They produce two episodes a week that are roughly two hours long. They have a segment at the beginning thanking people who gave over $250. They have a segment in the middle to thank anyone who donated over $50, and they have a ceremony to "Knight" anyone who has donated over $1000 and welcome them to be a "Knight of the No Agenda Roundtable" and you also get a very nice ring (which of course people can wear, and have other people ask "where did you get that ring). The No Agenda show is so engaged they are now holding meetups without the hosts. Adam and John provide any tools to their audience that they can use to promote the show. Jennifer Bryney also does a show about politics called Congressional Dish. She started the show by reading every bill that went through the US Congress. Every American should listen to at least one episode of Congressional dish. Jen thanks all of her supporters at the end of the show. Both of these shows provide information that you (sadly) can't get any place else. Both are done in an informative and yet entertaining fashion. The No Agenda Show accepts checks and paypal. They have a jingle that promotes the website to go and donate ( www.divorak.com/na ). Congressional Dish will take your support using whatever payment tool you want The top reward people offer at Patreon (the top crowdfunding tool ) is additional content. When is the best time to add a Patreon campaign? When a listener asks you to start one. Host Read Ads While currently, less than 10% of podcasts get 5000 downloads per episode (the metric advertisers are looking for, although some need 20,000 per episode) this doesn't mean you can't get a sponsor. I've had sponsors on this show that fit my audience. While some advertisers use an old way of advertising held over from radio where you pay a rate based on the number of downloads ( CPM price per thousands ) this doesn't' work with podcasts who have a smaller - but more engaged - audience. I charge per episode (not CPM). This is sometimes called a "flat rate." When using the CPM model of (for example) $30 per thousand downloads and your show gets 200 downloads per episode that episode earned $6 (which is why CPM doesn't work for most podcasters). The more niche your audience, and the more niche the product the better the match. The better the match, the higher you can charge. Dynamic Ad Insertion While the technology behind dynamic ad insertion is not bad, currently podcasters who are using some services are getting the shaft in my opinion. For me, generic dynamic ad insertion is the equivalent of Podcast Welfare. One system I am checking is paying my .0017 (not a typo) per download. If we go back to that show that has 200 downloads per episode they are making 34 cents per episode. When you see companies saying "You can make money from DAY ONE" this is what they are using. Yes, you will earn money. However, you might be better checking your couch cushions. People That Make a Living With Podcast Have a Few Things In Common I've noticed a few traits with those people who make a living from the income that was generated from podcasting activities. They have MULTIPLE income streams. They sell products, affiliate sales, ads, etc. They have a combination of the above. The people that JUST have ads HAVE HUMONGOUS audiences. That take DECADES to build. They often have a spouse/partner that has a decent job with health benefits (not all but many)  Had an audience before they started podcasting (not all, but many). There are Other Ways To Measure Success It's not all about downloads and its not all about money. In some cases, you get paid in confidence. You get paid in speaking gigs, or maybe even a permanent job. In some cases, you get paid in friendship, and peace of mind knowing you belong. Quitting Your Day Job There are tools online you can use to see how much money you need to have a certain take-home pay. I live in Ohio and using https://us.thesalarycalculator.co.uk/salary.php I live in Ohio and in Ohio 60,000 will put you in a place where you don't have to worry about your bills. If I want to have a take-home pay of $60,000 a year I need to bring home $75,576.62 (as 20-30% of this is going to taxes). However, if you’re married with children you might be paying for health insurance via COSE (which can be around $1700 a month) which would mean you would need to have $98,192.92 in gross revenue to take home $60,000. Apparently, I'm also never going to retire (as I'm not putting any money away - just a thought). Now if we break that down that is $1888.33 per week. Assuming you are working 40 hours a week that is $47.21/hour. There are some things to keep in mind. This means your calendar is booked from morning to night if you are doing consulting. This also means you’re never taking a vacation. Wait, you want two weeks of vacation? Then you need to make $101,969.58 in gross revenue (as we will assume you are not making money while you are on vacation. This then means your hourly rate is $49.02/hour and you are working 40 hours a week. Why You Need Multiple Streams of Income In a post on their blog, Patreon mentions that only 1-5% of your audience will become Patrons. The average donation is $7. I checked mine, and it was $5, but we will stick with $7. If I use the gross number from above of that would mean I need to make $8,182.74 a month. If the average Patron donats $7, I will need 1,169 Patrons. If only 5% of my audience becomes Patrons I need a total number of downloads of 23,379 per month so 5% of them will become patrons. While you could say that 23,379 a month is 5845 downloads per week, but that 23,379 should be unique listeners. Question of the Month What do you like about the show? What do you wish I'd change? What do you want to hear in the future? Upload/Leave your answer on the contact page.  Please take the online survey (with a chance to win a price) at www.schoolofpodcasting.com/survey19 Mentioned in this Show More Podcast Money Book More Podcast Money Podcast Fast Pitch Softball Useful Resources Graphtreon (shows how much people are making on Patreon) Patreon Crowd Funding Work With Me Join the School of Podcasting or let me be your podcast mentor

The guys talk about stuff (Joe didn’t do his job this week so we have a crappy description. Hey Dave want to give us a better summary?)

The realities of isolation as an entrepreneur and what you can do to protect yourself. On this episode Russell talks about the different phases in entrepreneurship, and the isolation they bring. Here are some of the insightful things to listen for in today’s episode: Why the loneliness that plagued Russell when he first got started being an entrepreneur has returned in recent months. How Russell is trying to combat the loneliness he feels as CEO of his company. And why it’s so important to find a community that can support you in your journey as an entrepreneur. So listen here to find out why entrepreneurship brings isolation and how you can fight it. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets podcast. I’m taking a quick break during my lunch at the inner circle meetings to share something really cool with you guys today, and I hope you enjoy it. So with that said let’s queue up the theme song, and I’ll be right back. Hey everyone, this last two weeks have been, it’s been crazy. As you probably know, we have a lot of different coaching programs here at Clickfunnels. We have obviously, the free stuff, which is the podcast like you’re on right now and a whole bunch of other things. From there, we try to get people into the one funnel away challenge, and hopefully all of you guys have done that. If you haven’t gone through that process yet, go to OneFunnelAway.com, and after one funnel away challenge I try to get you to come to Funnel Hacking Live, where you get to experience this whole funnel hacking movement. And if you haven’t come to that yet, come to our next event, we’re going to do it once a year and it’s amazing. Go to FunnelHackingLive.com to get access to the event. And then after Funnel Hacking Live, we try to get people into our Two Comma Club X coaching program. We help people to be able to win their own Two comma club award. And then after somebody has been in that program and they’ve been there for a while, they got to the point where their funnels made at least half a million dollars, then they get into our Two Comma Club X platinum group, which means they get to come to Boise and do masterminding with some of our coaches. And then from that group, out Two Comma Club X platinum group, is where we start picking out people for my inner circle. My Inner circle has 100 people that are allowed to be in it at any given time. And then we’re also developing one more tier of our value ladder and it’s called the Category King Council. And it’s not live or launched yet, but it will be a really high end thing where people who are category kings in their market, have a chance to become part of that. And that my friends, is the Clickfunnels value ladder. In case anyone is wondering, where are we taking you? What’s the purpose, what’s the point? So that’s it. So my goal for you guys is to get tons of value from this podcast, from all the free stuff we put out there. So much so that you’re like, “I gotta dive deeper.” And hopefully you read a book or something. And then from there you go to the one funnel away challenge, and if we keep serving you, you’ll keep moving up our value ladder. And that’s how business should be. If you read the Dotcom Secrets book, that’s what I talk about at the very beginning with the value ladder and how it works. And for me, I love it. I love it because higher on the value ladder people get, the more I have a chance to work directly with them. So this last two weeks has been inner circle meeting. So basically I break the group down into three groups and they each come to Boise and we spend time in groups of 25-30 of us at a time, at 2 days each. So we did a group last week, last Monday, Tuesday, and then this Monday, Tuesday we did a group, and right now it’s Thursday, Friday and it’s my last group. So I had a chance to spend time with all these entrepreneurs and we get together and have a chance to look at each other’s businesses and our lives and what we’re doing and anyway, it’s one of my most fulfilling parts of the business for sure. It’s interesting, people always ask me, “Russell, why are you still coaching? You make so much money off of Clickfunnels. Why are you still doing this other stuff?” And it’s funny because I told all the other groups on the last day, and I’ll tell these guys, this group, after lunch when we finish, the same thing. I tell them that for me, the mastermind group puts meaning to the numbers. I’m looking at the Clickfunnels scoreboard right now, and as of today we have 89,014 active users, which is insane, right. But it’s just a scoreboard, and the people and the groups is what gives meaning to those numbers. Because while I can’t personally coach all 89,014 people, I would love to, I can try. So again, this podcast I try to give to all of them, and more for free. And then from there we get people into the challenge and then funnel hacking live, and then coaching program, two comma club coaching program, then two comma club x platinum, then inner circle. So because I can’t work with all 89,000, the one’s I do have a chance to work one on one with, like the inner circle, they give meaning to those numbers. And I see each of their lives and the people that they’re effecting through their businesses and their products and their services, and it gives meaning for me and for our entire team. So it’s been a lot of fun the last couple of weeks. So I’m excited for it to be done because I’m tired and it’s been a lot of work. But I’m also sad because I’m going to be losing all my friends and my connections and all these amazing entrepreneurs that I have a chance to serve and to work with. Anyway, I’m leading that up because it’s been interesting in my business. I always tell people that entrepreneurship is the loneliest job in the world right. Because when you first get started it’s just you and your brain and usually the people around you are not supportive or they’re confused or they don’t understand it. Then as you go deeper into it, usually there’s even more lonely times because at first you’re not making money, you’re broke, you’re losing money. Then there’s the fear which causes more loneliness. And some people never make it out of that trap. And it’s sad for me, that’s why I’ve spent so much time over the last decade and a half to build a community. We call ourselves funnel hackers, but I’m trying to build a community so that entrepreneurs who are trying to brave this journey alone don’t feel alone, which I know a lot of us do at times. So there’s that, but then there’s this next phase, which is weird, where you start bringing on a team and it’s exciting at first because all the sudden there’s other people to talk to about what you’re doing and learning and they’re excited by it too. And they’re growing and it’s the startup phase. And for me, that’s my favorite phase in the business, the startup phase, because everything is so new and excited. That phase is so much fun. And all the sudden you start getting connection with these other people you’re working with and that phase is so much fun because now you’re not as lonely because you have these other people and the company’s growing. And then it gets to the point where there’s weird stress. Where something happens and the company starts collapsing, or employees aren’t working hard or you have fire someone or whatever that is. And really quickly, you as the founder and CEO, as soon as you have to stop being everybody’s friends and start becoming their boss, it causes this new weird isolation where you know, it wasn’t the same as it was at first. At the very first it was me and my buddies and we were, it’s funny looking back on. I remember I had this little house, apartment that we had as our office and two or three of the guys who were working for me lived in it. So I’d come from my house over to the office, which was just a house. And I walk in, and it would smell like lil smokies, the little hot dogs. They were cooking lil smokies and I walk in and it stinks and they were all in their jammies hanging out and watching TV and goofing off playing video games. I’m like, “Alright guys, now this is an office, let’s get back to work.” And we’d get to work and try to be a real business. And that was the beginning, just a bunch of friends hanging out. And like I said, as you start growing into more than that, either you have to fire someone or you have to let people go, and you have to be their boss and not their friends and it causes this separation or isolation. Or the business starts struggling. For me, these people all needed to get paid every two weeks whether we made money or not, so it caused isolation for me, because I was like, I gotta figure out how to make money because I had all the stress of making sure I could pay them. And that was the next phase. And it was kind of weird because I feel like, again, I’m lonely at first. Then I get some friends, and then it becomes loneliness again. And it’s been interesting in just my role here at CLickfunnels, for a long time I was CEO, whatever that means, but I was more running the funnel team, we were building funnels and it was so much fun. At first it was just me, then Steven came and it was me and Steven. And then Steven left and we brought in Jake and Nick and Karen and these other people. And it became this team and it was so much fun. And then as Clickfunnels became bigger and bigger you know I wasn’t able to keep doing my role. I had to be the CEO and the content developer, and this and that, all these different things. So for the last almost, not quite a year yet, but I’ve been making this transition. And if you guys listen to the podcast you remember some of the podcast episodes, me talking about this scary change from being the all star to being the coach. And I’ve had to try and make those transitions, which have not been, they’re hard transitions. You’ve got to find the right people to replace what you’re doing. Luckily we had Julie Stoian come in and really take over my role in marketing. She’s done an amazing job in building a team and managing the team. And that whole thing has been amazing, watching that, but now she gets to be friends with all my friends and I’m in this office by myself, all by myself. And its weird because it’s put me back in this weird phase of the business where I’m back to the isolation of it, and it’s just interesting how the cycles go. So I’ve noticed that over the last couple of months, as I’ve been doing my thing, I’ve been doing the roles I was supposed to be doing and producing content and doing the CEO thing. But I definitely have felt more isolation and loneliness. So a couple of things, number one, don’t feel bad for me. I’m fine. The last two weeks has been fun to kind of get around entrepreneurs again and get the stimulus from that, and the brains firing and the excitement and that’s been really, really fun. But the second thing, and I’m going to tell you this because this si the big takeaway hopefully for you. I had the realization that if I don’t have the connection from it, then it’s not worth it to me. I have to figure out how to do that. And I didn’t know how to do it for a long time, I just felt stuck and lost a little bit. So for me, what I was starting to do, and this is actually starting next week, which I’m excited for, is I’m looking at those things I used to miss the most and I’m trying to bring parts of those back. And obviously I can’t go 100% back to that because there’s other people doing the roles, plus you know, I’m in charge of the stuff that I’m in charge of. But I’m basically, every Monday when I get to the office working, I’m going to be working in the section where the funnel team is. So I can be out there, I can feel the energy, I can talk, I can share, I can train, I can get my ideas, I can be around that while I’m doing my stuff. As opposed to my little Russell office. And then the days when I’m supposed to be locked down writing or whatever, instead of just me locking down in isolation and not knowing who to share my thoughts with, I’m literally trying to find people to come work with me. So I talk to Dave like, “Hey Dave, this day I’m going to be working in the office, just come work in there at the same time as me. Just do your same thing, but be around me so that when I have ideas I can bounce them off you.” Or Steven Larsen, I was talking to Steven like, “Steven I want to recruit you to come hang out with me one day a week at work, at the same time I’m working.” And he was like, “That’d be awesome.” You know, those kinds of things. So just for all of you guys, because I know this journey. I’ve been on it for 15 years now, as entrepreneurs I know that there is definitely that loneliness. So what I recommend for you, because some people get caught in that loneliness and they never recover, is try to find people. Again, I’ve tried to build this amazing funnel hacker community for myself and for you guys to be able to tap into people. But I would look at that, and look for people in your local area. Find funnel hackers close to you. Find people that are doing the same thing and make sure to connect with them. Even if you’re not working together on the same business, just work in the same spot. Or maybe once a week you all go to a coffee shop or whatever, and you just work together so you can rebuild that connection. Because the isolation is real and it can cripple you from moving forward. The worst thing that could possibly happen for you and for the people you’ve been called to serve is for you to feel isolated and not get your message out because of that. Anyway, I hope that helps. I hope that helps any of you guys who are struggling with that to know that you’re not alone. I felt that multiple times throughout this journey as well. And recently, like I said, I’ve been feeling it as well. And this inner circle has helped re-ignite my excitement and my passion. And to not lose that I’m building structure around it. I’m trying to build structure to get people to be around me as I’m working, just so I can keep the connection and joy from that part of what we do. So I hope that helps. With that said, I’m going to go hang out with my friends for the last 4 or 5 hours before they leave me, and they all go back to their homes for 6 months. And yeah, I’m excited. I’m feeling really good right now. Hopefully you are as well. If not, go plug in. The community is here, I built it for you. There’s hundreds of thousands of funnel hackers that will support you and work with you. Just go to the Facebook group or wherever and connect with them, meet up with them, and hopefully you guys will come join me on this journey on my value ladder. I’m going to keep trying to provide as much value as possible, and whenever you’re ready to take that step. The first step from this free stuff is to go into the challenge, go to onefunnelaway.com, jump into the challenge, then come to Funnel Hacking Live, and just keep progressing, and me and this community are here to keep serving you and protect you. We’re grateful for you and your contribution and your willingness to go and do these crazy things and make no logical sense in the real world. But you’ve been called and you know it, and I know it. And if I can help serve you on that mission to help serve the people that you have been called to serve, then that means the calling that I’ve got will be fulfilled as well. It’s a win/win all around. Alright, with that said, I appreciate you, have an amazing day and we’ll talk to you soon. Bye.

Why Dave Decided to talk to Yara: Yara got her start in online business as a Relationship Coach, but as I worked with couples in strained relationships, she discovered something she just couldn’t ignore... Most relationships struggle because of BAD communication.  She became obsessed with figuring out what makes someone a GREAT communicator, and realized that a simple shift in the way we communication with each other can dramatically repair and build—not just personal relationships, but entire businesses.   As it turns out, the same is true for Entrepreneurs. Most entrepreneurs struggle in business because of BAD communication with their customers and audience. Tips and Tricks for You and Your Business: Giving the reader the win (8:00) Encouraging the reply (11:00) Being vulnerable (15:00) The 6 Steps story selling framework (20:00) Quotable Moments: "It’s interesting what happens when you start treating people like people." "Stop using your list like a booty call." Links: www.yaragolden.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Speaker 2:     00:17         Hey everybody. Welcome back to funnel hacker radio. I am so excited today. I have the opportunity to have a dear friend on the show and it's been. I've had the opposite. I've seen her go through this change and metamorphosis and she's crushing it right now. I want to welcome to the show, Yada Golden. Thank you for coming. Speaker 3:     00:30         Oh my gosh. I'm so excited to be here. Speaker 2:     00:33         I am so excited. Now. What for those you guys who don't know Jada, she's actually going to be speaking at hacking live. So if you don't have your tickets, you want to go right now to funnel hacking live.com. Buy Your tickets, make sure you're there so you can actually see her speaking onstage. This is such an exciting thing for us. Um, so for those of you who aren't familiar with Jada, she actually got her start as a business, as a business and relationship coach online. But I'm sorry, you were more of a relationship coach online and in doing it it was. I remember when you were an inner circle, you're like, ah, I'm kind of dealing with it, trying to save or get people out of bad relationships. And it was kind of a weird situation, but as we were just talking offline, you have the opportunity of reaching this Aha. Speaker 2:     01:17         That's the most important thing is communication and you've come, you've found this crazy ability and it's just be honest, probably one of the best email writers out there right now of being able to craft story selling into, into emails that actually touch the heart in a really weird way that most marketers would never even think of. So we're going to dive right into this whole story selling communication piece. But again, if you haven't seen Yada, check her out at Yada Golden. That's why a r a, G O, l d e n Dot Com. And again, make sure you go to funnel hacking live.com, get your tickets are gonna. Want to see her live on stage because of the value she's going to drop. You're just a few minutes. So would that Jada wanting to kind of just dive right into this whole communication thing a and I been talking right about this whole idea that, you know, for a lot of entrepreneurs it's like, oh I've got to send another email and you try to crank it out real fast and you don't really realize that what you're talking to is actual people on the other side and you missed the communication and people get frustrated that their emails don't convert and you've got this crazy ability to do it. Speaker 2:     02:19         I know Jamie Cross is one of the first ones that I remember you working with. I don't know if she was your first client, but if you don't mind, tell people a little bit about what you've done for them and how it's working and why the story stuff is so important to you. Speaker 3:     02:30         Yeah, absolutely. Well thanks for that awesome introduction and uh, yeah. If you haven't gotten your ticket for funnel hacking live, make sure you do it because it's going to be the first time that I'm actually speaking on stage and I am just as excited as I am nervous. Like when Russell asked me, I was like, I want to throw up and I want to like scream it from the mountaintops so that should be fun. I'm Jamie Cross was in fact my first client. She is actually one of the, she's actually the main reason I should say why I got into writing, which is what I'm doing now. Um, she approached me in January. She's just like, Hey, I love all this stuff that you write on facebook. Every single piece of content that you put out there. She's like, have you ever considered writing for somebody else? And at the time I had it. It was just my means of communicating with my audience was long form copy. Speaker 3:     03:20         Um, and so I gave it a shot. I was like, Hey, I'll try it. And so I wrote for her and her audience just ate it up. And what I was doing really was telling the story of how she created her company and why she was so passionate about the products that she was putting out there, like why it was necessary for her to create these products. And so we just started telling the story of her growing up and her father and her children and how all of this kind of came to be. And a really interesting thing happened. Her audience started opening the emails more than they ever had and it became really, really easy to identify what a topics, let's say were important, were resonating with them, what parts of Jamie's story they resonated with. And what was cool that we were able to do with those is that we were able to take the, the, the front runners, the winning emails and turn those into facebook retargeting ads because now we knew that they resonated with the right people, right? The quote unquote right people. And Speaker 2:     04:22         for context, I want people to understand what Jamie's businesses. That's the crazy part is the type of business. This is not the type of normal business. You expect emails to have any impact on at all, so if you don't mind just give a little context here as far as what type of business Jimmy had and why her stories were so magnanimous in conversion because of your Speaker 3:     04:42         content. Yeah, absolutely. So Jamie Cross owns Mig soap and body and they sell organic soap. They do a organic skin lotions and face products and all kinds of amazing products, which if you haven't checked out, you definitely should add Mig, souq.com I believe. And so we were telling all these stories about how she was going wild crafting and finding these herbs and putting them in these lotion bars that are helping people overcome things like Eczema and psoriasis and skin conditions of all sorts. And so we started telling those stories and like I said, the front runners became really, really easy to identify and I believe one of the coolest stats that we have out of that campaign was that we took one of one of those emails which talked about her faith, right? How much faith she had and she had asked God for a sign and we took that story, put it on facebook, and I think her cost per acquisition, if I'm not mistaken, went from like $60 dollars per person down to like $3 and eighty four cents, which was just unreal. Speaker 3:     05:45         Right? And, and the. And the other beautiful thing is that every story email that we sent out for her on the back end was making between a thousand and $1,500. Right? And so you're giving something, you're giving your readers, you're giving your audience something that they can connect with, something that they can be a part of, which is something that Russell is amazing at doing to. Right. Whenever he puts on an event or whenever he has a launch, he gives ownership of that thing to the audience, right? He gives it to the funnel hackers. He's like, hey guys, this is what we're doing. Like we need your help and we need you to show up and here's the t shirt and like this is the date and here's the website and here's a cool video. And he gives it to the audience, which allows them to become a part of something bigger than themselves. And you can do that around anything you can do that. I run a coaching product. You can do that around an ecommerce product, you can do that around an info product. It's just a matter of creating and crafting that story and then giving it over to the audience. Speaker 2:     06:43         You've done such an amazing job, especially with Jamie story of helping her blossom as this attractive character. And I think that when you're connecting with people and the reason I love her stories because it's a physical product, and so often people think of email as well, I'm just selling an info product. She's selling a physical, tangible product. And the key there for me is I've taken a look at what you've written is you have this crazy ability to draw someone in so deep that they're literally waiting with bated breath for the next email. It's like, oh please, where's the rest of the story here? There's got to be a push. I want to see the next one right now. Speaker 3:     07:21         How do I do that? Kind of like an innate ability like my, my way of moving through the world is through feeling right, like I want to feel all of the things and that that range of human emotion is just huge. Right? And so when I can wrap words around the emotion or the experience that somebody that's like, that's my, that's my gift, right? It's, it's being able to say, oh, I see how excited you are about this thing. Let me make sure that, that I can convey that to the audience. And so that comes with adding detail. It comes with really getting the story out of the entrepreneur and then conveyed to the audience like this is, this is why this is important, but also following Russell's kind of epiphany bridge story and saying, you know, they're on this side of the bridge right now and they don't understand why this is important or what's happening. Speaker 3:     08:25         So let us tell them a story that helps them understand. And on the other side of that, one of my favorite things to do is to give the reader the win. So I never sit there as the glue on the top of the mountain saying, and that's why blah blah blah, blah, blah. You know, like, I don't want to be the teacher. I want to be appear. I want to be shoulder to shoulder with them and say, I know that you know this because I just told you this story. So you understand now you like where we get this together. Right? And it's amazing to see what happens because then you them an opportunity. So the call to action in most of my emails is, Hey, just hit reply and let me know if this resonated with you. Let me know if you've ever had an experience like this in your life. Speaker 3:     09:05         Is this something that you're struggling with? Why don't you go ahead and let me know. My team and I are here to help. So it's a very, very open door and it creates a feedback loop between you and your audience. Like this is what people are missing with the broadcast emails or with the followup sequences that they're sending out. Is that all of the emails that I send out our broadcasts and what that creates is a couple things. It creates a perpetual ask campaign with your audience because you have your finger on the pulse of like, Hey, this is resonating, this isn't, this is what they need, this is what they're asking for. Right? It also allows you to create an audience selected indoctrination sequence because once you have enough email sent out and you know which ones are the winners, you can simply convince those to the very beginning of your indoctrination sequence and you know that there is going to resonate with the right people because your audience who's purchasing from you already have selected those as the winners. Speaker 3:     09:59         Right? And the third thing is that, like I said, it is a feedback loop. Like you know what's going on with your audience and you know, I don't think that. I don't think that that will ever be a bad thing to have. Right? Like so many, so many marketers have spent hundreds if not thousands of dollars creating these lists only to ignore them. Right? And that's like, that's where your money is made, but I feel like people are scared to talk to them because they're like, if I say the wrong thing, they're going to go, but then leaving your list and you not talking to them, it's pretty much the same thing. It's getting you the same result. Right? So you may as well say the damn thing and see what happens. Speaker 2:     10:40         I think you're one of the few email marketers I know that actually encourages people to reply. I mean, I honestly, I remember the first time they can wait a second if I reply, where's that really going to go? Someone asked me that is. I mean because most of the time when we send out broadcasts, it's, you know, buy my stuff, go take a look at this or stay tuned for the next thing. And there's really no true communication and that's one of things you really, really great at, Yada, is that ability to communicate with a huge list. I mean it's not like Jamie's only got five people on our list. I mean, she's got a very, very large list he's built and encouraging someone to reply. How do you handle all of them? Speaker 3:     11:16         Yeah, I think that that's really on the business owner. I have a part in that, but I do warn them ahead of time. I think we, uh, we sent out, I was writing from Mike Schmidt for awhile and he has a digital marketing agency, right? Who helps other digital marketing agencies kind of grow their businesses and he also services his own clients. And I told him, I said, you're going to get replies. And I wrote one email and in 45, in the first 45 minutes from sending it out, he had 75 replies messaged me. He met me in a panic and he's like, they're replying. And I was like, I told you, they were gonna reply. He's like, well, what do I do? And I was like, solving some big. Speaker 3:     11:57         And that was when it really became clear to me that we were in an ask campaign because the topic of the email wasn't actually a service that they provided, but his list went crazy over it. And I was like, well, just create that for them, right? Like you can't, you have the ability to offer that, so just create it. And so it's just a really interesting thing. You do have to be set up on the back end to receive those replies, um, and to be able to sell them something because I believe that when somebody replies, they're raising their hand and saying, Hey, I'm interested in what you just said. And so now it's the responsibility of the entrepreneur on the back end to say, okay, I understand that you're interested. Let me, let me convert that interest into a sale. Speaker 2:     12:39         I love it. I think that's the part that people miss in the whole idea as far as email as a means of communication. It's really one of the ways that we start seeing a lot more emails getting opened, a lot more engagement on a lot of our social posts. You never talking beforehand about some of the things Rachel Peterson was doing them with regard to engagement. And the whole idea here is you wanting. Everyone talks about engagement on social platforms, but they never talked about engagement in an email campaign. I think it's one of the things you've done such a great job about doing is is increasing that engagement to where now all of a sudden that client feels like you as the business owner over your clients, as the business owner are actually interested in their success. They're interested in their feedback. They want to see what the next step is for them. How can, how can we help you? Which usually is just kind of given us, Oh yeah, I'm, I'm here to help you have better. I'm really not as to sell you stuff. Speaker 3:     13:28         Yeah, exactly. Exactly. And people feel that, right? And people know that the entrepreneur, like the CEO of the company isn't sitting down every single day at their desk typing out an email to you. We would love to feel like, Hey, this is Russell's writing specifically to Yada, but it's not happening. You know? And so I think one of the things I've done is I've completely removed the first name. Like I know everybody loves Hashtag first name, right? First name, last name, and I'm like, stop it, respect your reader, like we know that you're not actually writing to us. Just, um, one of the things about the replies, so that I would, that I will say is that when you get replies from an email list, your deliverability goes up to, right? So this works on so many levels because now people are replying to a list that means that they want your email, you know? Speaker 3:     14:22         So it's, yeah, it's really, really interesting what happens when you actually start treating people like people and you actually do what you say you're going to do by being there and helping them and answering their questions. And this can create your lead magnets for you, right? This can create your next product for you. This can, this can create so many things for you if you just utilize it the right way. And I think that one of the things that a lot of people are scared of is will. If I tell my story, people aren't going to like me or they're gonna leave my list or you know, they're not going to buy from me. And I think it's quite the opposite. I think that when we share the struggles that we're having, like no matter what level of success we're having, like there's still struggles, right? Speaker 3:     15:06         There's still problems, there's still challenges and that doesn't mean that they're necessarily bad, but most of the people who follow you, they follow you because they see you as somebody that they'd like to follow in their footsteps that they'd Sunday, like to be like or have the results that they have. And so that means that they're somewhere on the path of the journey that you've already been on. Right in Russell says like, you only have to be a couple of steps ahead of somebody in order to inspire them or to motivate them or to be able to help them. And so being willing to be vulnerable and share those steps is what causes those people to come closer. Right? And so that's what your story does. It invites people in and says, Hey, let's sit down and want to tell you the story of how I got to where I am and everything that I've had to face on the road here, and hopefully that can be helpful for you and when you help them in the process of them becoming, you are the natural solution to their problem. Speaker 2:     16:02         Oh, I love that. I think it's. It's funny. I was talking with Andrew Warner Interviewing Russell just two days ago down in Provo, Utah. Items Fascinating. He did a podcast with Pat Flynn and pat was interviewing him on. Andrea has this crazy ability to interview people and get just. It's probably one of the best. I wish I was more like, can I Speaker 3:     16:21         them? Speaker 2:     16:23         He actually, he gets every emotion out of it. It's the weirdest thing, but one of the main things he said was that he found the best way to get someone to become vulnerable, honest podcast was for him to start off being vulnerable, which I thought was really fascinating because usually people, especially on a podcast, if you're interviewing ceos and everything else, it's everybody's posturing. You know? Wait a second, who's who's taking the lead here? And it was fascinating as I was sitting there talking to him, he says, yet I. I learned that actually from reading how to win, how to influence when friends basically, and his whole idea behind that was the more vulnerable he was at the beginning. It almost, it wasn't self deprecating, it was just as being transparent and as he reached out that way at first that the interviewee wasn't real quick to be vulnerable right there, but they saw later on in the interview that it became much more open and much more vulnerable because of his transparency and I think I see the same thing in the stuff that you, right where you have this ability to, to be vulnerable but at the same time to let them know that I've been through it and I can still take you to where you want to go. Speaker 3:     17:29         Yeah, no, and he is spot on about the vulnerability. I think that one of the things that people get backwards about vulnerability is that we're like, okay, well we'll be vulnerable once we see them be vulnerable and you get to go first. I know that if it doesn't, it's not what you want to hear, but you get to go first. And so if I come on here and I'm just like, Hey Dave, you know, this is like. I mean, I kind of did it in the beginning of the interview. I was just like, hey guys, if you haven't bought your ticket to funnel hacking live, go ahead and do it because it's the first time I'm going to get on stage and I'm just as nervous as I am excited about it. Right? Like that was, that was honest and authentic. But it's also a very vulnerable share if you think about it. Speaker 3:     18:11         So, so what that does is that it's not, um, it's not a calculated, but it invokes the law of reciprocity. So as the conversation continues, as the weeks and months go by and people actually get to funnel hacking live who listened to this, they'll be like, oh, that's that Jada girl. She was really nervous about getting on stage. You know, maybe maybe I'll have people come up to me and say, hey, you did a great job. Like I listened to that podcast episode where you were nervous, you know what I mean? But it opens them up. And so as a service provider or as a course creator or as an ecommerce like widget creator, right? Or peddler of widgets. I guess when you say those things when you open up and you're just like, man, like I have this great idea and I'm not sure if it's gonna work or not, but like I want to just throw it out there and see what happens or you know, this is something that I can help you with because I've gone through it myself. Can you tell them those stories? The thing that you're going to get back is like, oh my gosh, I've been dealing with that too. Or I had no idea that there was somebody out there that was just like me. Right. One of the most powerful things that you can say to another human being when they're going through something is, me too. I've been there too. I felt that way too, and it just creates an instant bond and it's. It's intimacy, it's honest, it's real, it's raw, and that's where relationships are built. Speaker 2:     19:31         I love that. Such a difference between empathy and sympathy. Yeah. The more empathetic you can truly be an come across transparently, man, it's so much easier for a person to go, you know what, I, I can connect with you now. I get you and because you're getting me in and we connected and that emotional level. So I think that's just amazing. Well, I know that one of things we were talking about was you've put together six different steps to storytelling or what's. Speaker 3:     19:55         I did know the details of how all that works. I did. So I created my own lead magnet. It's my first one. I'm super excited about it and as of this podcast, it's not actually up, but by the time you go live it will and it's called the six steps to story, story selling framework. And I basically, you know, as a creative, I was just like, there's no way that I can ever duplicate this. I'm the only person that can do this and having so many a left or right left brain thinkers, the logical people around me, they were just like, you can do it. So as I was writing, I started just kind of. I kept a notebook by my side and I thought, you know, every time I do something over and over again, I'm going to write it down. And so I came up with these six steps and I already mentioned one of them, which is to drop the first name, right? Like you want to assume familiarity, but that will excuse me. That will be up on my website, Yadda golden.com. And you guys can find it there and you know, it's something that you can literally have next to you while you're writing that will help you create that story selling type of email and hopefully connect with your audience better. Speaker 3:     21:09         What are the other six? So we want to make sure, uh, I think we talked about giving your audience or your reader the win. Um, so I'll just walk you guys through. We can do it really quickly here. So our first step is assuming familiarity, right? That's, that means that you're going to drop the first names. You're gonna start using contractions in your copy. Um, and there's no salutation. So I don't do a hey, happy Monday, like no, nothing. You just go straight into the story. A number two is creating a curiosity based pattern interrupt. And so that would be your headline, your subject line. You want to create something that they're going to cut through the noise of their inbox because there's just a ton of white noise static. If you want to be something that's like what? Like what did that say? A number three is you want to hook them immediately, so if you think of movies that start in the chase scene or the bank robbery, but you don't know who any of the characters are, you don't know what's going on. They just drop you in there and you're like, wow, hydroma. Right? So that's what you want to do. You want to hook them immediately. Number four is you want to guide our. Sorry. Uh, yeah. You're going to guide their epiphany. So you're going to fill in the story. Now you're going to be like, okay, this, Speaker 2:     22:25         this is one of the things I really like it because I think too often people think you're just going to, they're going to get the epiphany by themselves and you've got this crazy ability to guide them. So keep going on this whole guidance. Speaker 3:     22:36         Yeah. So you're going to fill in the details. So now you've started with high drama. You're just like, hey, there was a bank robbery and now I need to take you back to where it was all being planned and what happened and who was involved and why it's important, right? Why? What, what's the outcome that they're trying to achieve by doing this thing? Right? So we're filling in the details and at the end of that they're going to understand and so the fifth step is to literally give them the wind. So you're like, so as you know right now, you're just going to assume that they got it. You're never going to posture and be like, because I just told you all these things, or I just explained to you, blah, blah, blah. Right? Like you're going to actually sit back, be a normal person and let them have the win. And then the sixth step is literally just asking them to tell you about it. Did you learn something? Have you ever experienced something like this in your life? Are you experiencing something like that? Do you have something to share with me? Go ahead and hit reply. Right? And what's really cool about this? Speaker 3:     23:35         Are you serious? You're like, no, don't reply please. And I think most of the companies that I'm working with are, are, have a big enough size that they have a customer service. Uh, you know, uh, I guess people that can kind of feel these, Speaker 2:     23:53         but I think even if you're small, it's still so important. I mean hearing like right now we just hired a person is going to be head of our head of our speaker team. I'm working with NFL head of our sales and the very first thing Robbie wanted to do is as our head of our sales was, you wanted to get on the phone with people who are leaving clickfunnels and find out why. And I thought, you know, we've been for like four years now and no one's called, people have left, asked him why. That's probably a good thing to find out. Speaker 3:     24:18         Sure. It's just, it's such great feedback, you know. And, and I have, um, I'm actually going through a Beta launch of a six week course that I'm putting together based on this framework. And one of the girls were in week two, she sent out an email to her list. She's like, I sit down to story selling email to my list and I sold $397 products and I had to unsubscribes, but I had more engagement than I ever had from my list. There you go. It's a win. Do you know what I mean? Like is the people that don't resonate with you are going to leave the people who do are going to come closer and you're just finding information out from your people. So it's good. It's not scary, Dave. I promise Speaker 2:     24:56         I love it, Yada, Yada. Any parting words before we let you go? Speaker 3:     24:59         Oh Man. I think my favorite thing to tell people lately is stop using your list like a booty call. Don't email them only when you want to sell them something, right? Like build an actual relationship. It'll be longer lasting. Speaker 2:     25:15         I promise. Maybe that'll be the headline of the episode. Stop using your list as a booty call. Glad I can make you again. I appreciate your friendship and love having you on. Thank you so much again. So where can people go to get those six steps? Speaker 3:     25:35         Uh, yeah. You can go to Jada golden.com, it's y a r a g o l d e n Dot com and because it's not up yet, I don't know exactly where it will be, but you'll be able to find it. Speaker 2:     25:45         Awesome. And again, make sure you go to funnel hack live.com. You want to make sure you're there to see Jada onstage for the first time and we're super excited to have her. So again, thanks so much for your time today. Appreciate your friendship and we'll talk real soon. Okay, thanks Dave. Speaker 4:     26:01         Okay. Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me. I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few $100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, please just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if you'd like me to interview more than happy to reach out and have that conversation with you. So again, go to itunes rate and review this, share this podcast with others and let me know how else I can improve this or what I can do that do to make this better for you guys. Thanks.

In this weeks episode of Ambush, Clint and Will discuss a couple of spoilers from Nova, give a brief recap on the top 4 Nova results and talk about the general Sydney meta with two store champs to go. No mention of Dave this week but Hey Dave!

Why Dave Decided to talk to Chef Keith Snow: Chef Keith Snow rose through the ranks to become Executive Chef at one of Colorado's premier ski resorts and now has his own Harvest Eating Youtube Channel that focuses on teaching people how to make local and seasonal cooking a way of life. He authored the best selling cookbook: The Harvest Eating Cookbook, and also runs The Harvest Eating Podcast. Keith talks about funnels, how he used his experiences and passion to create several online learning cooking courses, and discusses ways online culinary learning can change your life. His online learning platform, Tasty Education, uses video to provide detailed and niche-focuses instruction for people. Tips and Tricks for You and Your Business: Using Free Plus Shipping Offer As A Funnel Method (4:28) Creating A Continuity Offer Sales Model (11:15) Funnel Stacking For Profits (17:57) Quotable Moments: "If I can get them into more peoples' hands without losing too much money by doing this free plus shipping offer, I'm going to be creating a lot more customers too." "You have to go into this at the very beginning saying, am I trying to get customers or am I trying to get buyers?" "A lot of people just always feel like they have to start with the lead magnet. There's nothing better than starting with someone actually paying you money. So start with that." Other Tidbits: Chef Keith Snow discusses how he utilizes Click Funnels in his business model and he gives quality tips and tricks based off his own personal experiences. He talks about the specifics behind his online course and discusses the importance of food storage and culinary learning. He prides himself in getting people to understand their pantry should be filled with food! Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome back this day Speaker 2:     00:18         Woodward, I'm your host. This is funnel hacker radio and you guys are in for a real treat today. I have the op team having Keith snow, chef Keith snow on the show today and Keith is a guy, has been crushing it as a chef for years and years and he's had his own TV show. He's got his own products and everything else, but he's been just trying to figure out the best way of getting things online as far as or as far as ingredients and spices and everything else, and I talk to you about this funnel he's got that's going crazy, but most importantly some of the cool stuff that you're going to learn not only about funnels, but also about building your own survival pantry and some of the other cool stuff that he's doing in his business. So Keith, welcome to the show. Speaker 3:     00:58         Hey Dave. Thanks for having me. Speaker 2:     01:00         I'm so happy. So happy to have you write a little bit of an issue last time on the record is we're gonna make sure this one works. So what I want to do, if you don't mind, is tell people a little bit about this whole idea as far as harvest eating. What is it that, what's this whole harvest eating thing you've got? What is your funnel? How's it work? Speaker 3:     01:17         Sure. Well, harvest. Anything was a brand that I started back in 2005 and that was right when the farm to table movement started happening. Everybody was still eating some low carb food. Then Atkins Diet and all that. But I was on the forefront with slow food international and doing um, farm to table cuisine. So I put up a website I just left. I'm a big job out in Colorado as executive chef of a ski resort. So I started researching and cooking and doing a lot of stuff in regards to the farm to table movement. I was a little ahead of time because it didn't really start to hit until about 2009. But throughout that period, like you mentioned, that had, um, tv shows and eventually I had my own cookbook still on Amazon. It's the harvest ddn cookbook. During that time I got into selling some products, some spices and sauces. And it's, uh, it's been just a lot of fun since that. Okay. Speaker 2:     02:18         What has been on your own site? You've got a shopify store. I think we're on a, in fact one of our buddies over at Amazon selling machine or I guess amazing selling machine now. A correct things there. Uh, did a podcast interview with you awhile back and recommended you guys. You take a look at click funnels. So you've only been on the platform here for just about a month, six weeks or so. I want to tell people a little bit about where you were before and what's happened in the last six weeks. Speaker 3:     02:45         Sure. Well, I didn't want to take my products into traditional retail where they've always been in the past and I had hooked up with, you know, consultants and a guy who helps people with Amazon stores Speaker 3:     02:59         and we, we were talking back in 2015 and he helped me get into Amazon and then he asked me recently to come on the show again and I did and he mentioned something that I guess was pretty profound. He's like, have you ever heard free plus shipping offer? And of course I'd never heard of a free plus shipping offer. It No. Didn't know what he was talking about. And then, um, he said, yeah, it gives people a chance to try your product to get a new customer. Um, you know, you have to give the product away, but they cover the shipping, shipping and handling. It's a great way to build your list because my product cells, the repeat sales and the lifetime value of the customer is very, very strong. So you said you need to get on click funnels. And of course I'd never heard of click funnels either. Speaker 3:     03:43         Um, I thought a funnel was something you used to put oil in the car, but he said no, it's a, it's an internet thing and you can sell stuff and it works really well and it's different from a website. So anyway, while I was on the call with them, they promised to help me set it up and I'm, they said a visit click funnels and it took me, I don't know, week or so to um, I got the free trial, quick funnels and started messing around and they helped me with some of the steps inside. Um, but through that time I realized that you guys have just amazing support. I use all kinds of software as a service programs from autoresponders to web hosts, shopify, all these different things that I use. Okay. Kill you when you have a problem. It takes a day or so to get any a help. Speaker 3:     04:28         But with quick funnels, even though it can be a touch complicated in the beginning, there's such amazing support and I'm talking to support no two, three times a week and those guys are amazing. Creating videos for me and helping me. And I launched the first funnel and it was this free plus shipping offer and it's sitting right now@awebsitecalledtryharvesteating.com and people can get a sample of one of our best selling spices and just pay for shipping. And then I had built a, a, an upsell offer for six jars, put it out there and just sent an email to my customer list and Whammo it started that day and that was like a mid June and I've been getting sales ever since. And what I'm noticing is that even though I give away the, the free jar, I'm getting a lot of people taking the upgrade. I've made a couple of hundred new customers since then and just the average ticket bigger then what I see it on shopify, like people will go there and they'll buy one or two jars. But I'm, I'm getting people, I'm buying the one and then buying six and then coming back and going right back to the bottle and taking another sample and buying six. So it's been a pretty cool Speaker 2:     05:46         good. I appreciate you sending me the spices. We've tried them over the weekend. Absolutely amazing. These are probably the best biases I've ever tasted. I can see why you've got such a, I think you told me last time you in like the 90, 92, 93 percent reorder rate, some crazy number like that. Yeah. Speaker 3:     06:04         It's insane. And people, people through the years, I've had customers since 2017, um, that are buying these in. They do not want to be without them and they just, Ah, they just love him. So that's why I thought, you know what, um, if I can get them into more peoples' hands without losing too much money by doing this free plus shipping offer, Speaker 3:     06:25         I'm going to be creating a lot more customers too. Market to, and to stay in touch with and uh, so far. Okay. It just works, you know, when you're, when you're doing it on Amazon, like I was, I mean, I have no control over the customer. I really can't email the customer. I don't know. I'm not allowed to send them off the site. So controlling the, uh, the, you know, the sales process and using something like click funnels, it's just a smart way to go and, and the software is really easy to use when you're building pages. I mean there's so many templates and it's drag and drop and I've used a lot of different, you know, squarespace wordpress, I mean, you name it, I've used it, but this is very easy to get the job done. Speaker 2:     07:08         Well, I appreciate your kind words, your testimonial. I want to talk more about your funnel right now and that is to try harvest eating.com. Highly recommend you guys go get these for one. Spices are absolutely amazing. I think you should fit not only the three northern Italian spice that you get by the way you mentioned as far as why. Why Italian spice? Why is that the first one instead of one of your barbecue spices or other things? Speaker 3:     07:31         Well, you know what I mean, I first started with that one back on June twelfth and that one really great and then people were contacting me on. I may have been a lot of the same people who knows, but people were contacting me on facebook saying, we want to try your steak seasoning, we want to try your Montana steak seasoning. I have three or four steak seasoning. So I then created a situation where people could choose one of three and uh, so they could go in there, they get a free spice and they just pick the one that they want. And that was working well too. Speaker 2:     08:03         Okay. Speaker 3:     08:03         But to be completely honest with you, I, I'm going to start having Amazon fulfill the, the free plus offers for me. I'm connecting my shopify store so that way it's okay. Mean when you get 30 orders in a day, all of a sudden you realize, wow, you're, you're a, you're in the shipping business. I want to be like Trey Lewellen, but I don't want to be a having a bunch of people hired for shipping. So what I've just done is I sent in a bunch of inventory to Amazon and then once they actually just got an email, they're checking it in today. Once it's all checked in, change the funnel to where the products are already built, I'll change it so people can pick up the one they want. But um, they were all going, you know, pretty equally. A lot of people are very familiar with. They like mine. Speaker 2:     08:54         I love. So the cool thing is, again, it's to ship, it's the two step order form, shipping, address and information on the front end. You didn't go to your range and you pay for the shipping a payment. There's an order form bump. It's a real low order form bump. It's like what was three 99, four 99 for the, uh, the video, Speaker 3:     09:14         I think it's three 99 for a series of right now it's 10 videos and I've got more of them than I'm editing, showing people how to use the spices because people through the years emailed me countless time. How do I use them, how do I use them? And I just, you know, I've got three, four decades of. I started cooking when I was 14 in restaurant. I'm 51 now, so I've been at the game a long time and I just thought, I mean, you put the spices on, you cook it, what is it? What do you need a recipe for? Why do you need instructions? But okay, you know, that's just me being an idiot because people, people need help with that. So I said, all right, that'll be my order bump. And I shot eight videos, edited those [inaudible] I do a lot of videos and then I um, started putting those for the order bump and a ton of people that have been taking them. Speaker 2:     10:04         No, I think it's great. I'm noticing basically even your free plus shipping prices. Six 99 even you're going to find there's not much difference. Twenty six, 99 and 99. I'd probably increased that to seven 99. Get an extra buck on the front end. Also on the three 99 on the video, how to bundle. I would, I would totally split test out on a much higher price point. Your take rate, I think you said is way above 40 percent on the video, right? Speaker 3:     10:29         Yeah. I think it's like 42 percent. Speaker 2:     10:32         That's honestly I would see about increasing that price point split, test that and see if you can get that into the eight, nine, $10 range, especially if it's you're getting 10 different videos or stuff about the spices and just play around with that. The cool thing is you go from there to the order form after the order form bump, the Oto is six of the spices and your take rate on that was phenomenal and I think the main thing I want people, you guys are listening to this realize that it's all a matter of split testing these things. Every price point and dollars and things they change and realize. You have to kind of go into this the very beginning saying, am I trying to get customers or am I trying to get buyers? I'm sorry, I'm trying to get just people are looking lucky. Loser. I really want buyers. That's the best thing about free plus shipping offers. You get that first dollar and that first dollar is the most important dollar because once they get that, then they'll continue to spend more and more and more with you. Obviously, Keith, you been in that situation to where you're seeing people are spending repeat dollars. Do you have a continuity offer on this? Speaker 3:     11:32         No, I am thinking about creating a continuity offer. When we talk about my online course, we'll talk about some continuity, but yes, planning on. I'm moving over a lot of my content to click funnels and then creating membership as part of this and letting them take that as an order bump to because there's a lot of that I don't have published. Yes. Dozens and dozens and dozens of videos and recipes that are very popular. So I'll probably create a continuity offer hopper with that. Um, yeah, I mean it's exciting looking at, um, my upsell is about 18 to 20 percent, 45 and a half percent on the order bump, so I think people would, um, go into some continuity as well. Speaker 2:     12:16         No, I think it's fantastic. So again, we're listening to understand the importance of getting someone. There's a big difference. A lot of people just always feel like they have to start with the lead magnet. There's nothing better than starting with someone actually paying you money. So start with that. I love what you've done on this aspect here. I would definitely keep that. Would take a look as far as increasing your prices. Uh, you're a premium product anyways. People are going to have any problem paying a little bit more for that kind of stuff. And then what I want to talk to you now about it. So now you've got this taste, this flavor for clickfunnels. You've gone ahead and you've started off with the free plus shipping product. You now have moved into a membership site. Tell people about what you're doing on the membership side. Speaker 3:     12:52         Sure. Well, I've got a, um, an online course. It's called food storage storage.com. And people can go there and they get a seven day free trial and after that it's $97 a year. And what the course is, oh, there's a lot of people that store food for emergencies for whatever zombies coming, but there's millions of people that store rice, beans, wheat, oats, you can buy the stuff in bulk. And then there's tons of people that are looking to lower their grocery bill. So I created this course, food storage fees. And what it does is it helps people, first of all, understand why everybody's pantry should be filled with food. Particularly if you have children. There's really no excuse not having food in there in case you know there's a power outage, a snow storm and ice storm or hurricane, whatever it might be. Hopefully we don't see a 2008 again, but a job loss. It could be an injury or anything like that can cause people a lot of stress. And if you've got a pantry full of food, the number one thing mess up is taken care of. It's insurance that you can eat. So I, I take people through why they need to store food, which foods to store. And then to date there's close to 60 videos showing people how to cook. Speaker 3:     14:09         Amazing foods, amazing recipes with very inexpensive food like rice and beans and wheat and oats and that has been a very successful course for me. Um, and people go on there and I can see who logs in and they log in all the time and they're just using the recipes and it's just been a great ride of course, but it's always been over@teachable.com and that's a pretty good service. But there's not a lot of, you know, like I called them up and said, hey, uh, what if somebody, you know, a lot of people aren't going to just spend $97, but can I get their email address? And then they said, yeah, you can, you can go to Zapier and you can create a zap and input this and you got to put in custom css code and you've got to call someone checklist Slovakia to program it and you know, all this kind of garbage. And in the end, um, there was just no easy way to collect email addresses. And I just find a lot of limitations on the, um, on the platform as far as the selling side, delivering the course materials quite well. So this is why after I saw the spice funnel taking off and saw how easy it was, I knew that I needed to build the, um, the, the selling effort through click funnels. So now that Speaker 3:     15:25         the chorus is sitting there at food storage fees that come with the free trial and um, you know, that's continuity there. It's $97 a year and there is just an incredible amount of video material for people to use. And you know, this course was originally designed for, um, you know, preppers and homesteaders and folks that store who, but what we found through the last couple years is that a lot of folks like moms that are looking to save money and families, um, that want to get out of debt. The whole Dave Ramsey crowd, uh, they have found the course and they use it. And I mean, I'm telling you right now, your buddies, if you need an extra $500 a month sitting in your pantry right now and I can guarantee you that if you eat at home or if you eat out and you start cooking at home and using the foods that are in this course, you will save a lot of money. And I, and I witnessed it for myself and we didn't suffer. And that was the important thing is the family loved it, the kids loved it. And they're exciting foods that I have in there. I mean, there's a lot of them. Speaker 2:     16:28         Ethnic Speaker 3:     16:29         cuisine. I'm looking inside the course. Speaker 2:     16:33         I'm just going to give you a couple of things. I mean to interrupt you on this one. So I grew up is that I'm a member of the church. Jesus Christ, Latter Day saints frequently knows Mormons. And so I, we've always been counseled to safe store food, you know, your supply of food and all this kind of stuff. And I remember growing up and having like dried milk, powdered milk was like the worst thing in the world. It was like just terrible, terrible, and I remember seeing all this stuff and I've even, I've got tons of food we've restored and typically it's been this freeze dried stuff that we bought on this. I bought from some, some supplier online and we never ever use it and so I was going through this thing. I'm actually looking here. You've got spiced corn pudding, a Thai fried rice, potato cakes, Korean barbecue beef. Then it's in Chili with beans, salt, cod potato cakes. I'm going, I never had any of that kind of stuff at all when we're looking at. Speaker 3:     17:25         Right. Speaker 2:     17:26         And I can guarantee that freeze dried stuff doesn't taste even half as good as these pictures look. So I'm really kind of impressed as far as what you've done. But I want to find out from, from a, from a funnel standpoint, if a person comes in on the seven day free trial, how many of them are actually, uh, taking the $97 per your membership? Speaker 3:     17:46         Well, to be honest, I don't have a lot of data because I really just. I'm just put it up. I mean, it's only been up a day or so and I have not marketed to it yet, so I don't have a lot of data Speaker 2:     17:57         that's not a problem. I think the great thing about, and really what I hope people who are listening will take away his. You're doing what we refer to as far as funnel stacking, where you've found one funnel on the front end, which is your free plus shipping offer. You're getting customers and your clients over there. You're making money on, you're acquiring these customers really at a profit and then you're turning around and introduce them, how to actually consume what you just sent them, which is just a brilliant model and I think it's fantastic. It's so you take a look who's ever listened to realized that one of the best things to do to really enhance it from a funnel stack is whatever product you're offering on the front end, you try to find some product they can purchase. They will actually teach them how to consume what they just purchased. It's been great for us. If you take a look at click funnels, we did the exact same thing with funnel Fridays where we go ahead and our funnel Fridays every single week, Jim Edwards and Russell get on and basically teach people, build a funnel for people on exactly how to use click funnels. You're doing it and they're actually paying you for it. So congrats. I think that's awesome. Speaker 3:     18:59         Yeah, no, I couldn't agree more and I'm, I'm a person that, you know, when those guys told me about click funnels, I immediately went and got Russell's book and read through it and um, I wanted to see exactly how you guys run your funnels and I've got to click funnels. Tee shirts. Alright. A tee shirt. The other day I went to a party and I had on like quickly tee shirts and uh, yeah, I wasn't as in your net. Well you're not in Salt Lake City, Utah and Idaho, but I was up in Salt Lake City and this guy, I walked in and he goes, oh, you're a click funnel. What's that? It was pretty interesting, but that's neat how you guys, um, how you brand yourself. Okay. Yeah, Speaker 3:     19:41         yeah, I'm finding that with the spices this funnel is giving, giving me a lot more control over the customer and it's allowing me to suggest different things and kind of keeping them, I want them to say no before they leave and this is a great way to do it. So I've got a feeling that the food storage course is going to do real well here and if people go to food storage fees.com, they can get a good idea of what's in there because there's quite a few videos that are just on the sales page and those are full length videos they can watch. But it's interesting and this has been something that, uh, that the course has done really well, particularly when I do an interview. Like I've done some pretty big radio interviews and um, you know, it's really, it's really produced. So I'm very hopeful that I can build it up and I think this is the way to do it with. Speaker 2:     20:35         Well, I appreciate that. Well, we look forward to following up with you probably in a year or so. And Sienna, senior status. I love having people who are brand new to click funnels are just getting started and using this kind of case they will follow up in about a year, see kind of where things are, but for those you guys who are listening to understand, again, the whole idea here is make sure you, you realize the principal, you kind of funnel stack the great thing that keats been doing here as I mentioned earlier, as he's as one funnel, which is basically a free plus shipping offer, acquiring customers at a profit and then turning around and communicating directly with them and introducing them into way to consume their product through his a membership course. So take a look at, try harvest eating.com. The links will be down in the show notes and then also take a look@foodstoragefeast.com and take a look at that. You'll kind of see the funnels that he's using and how things are working for them and most importantly a applied to your own business. See how things are going there. Keith, as we get close to wrapping things up, any parting words? Speaker 3:     21:31         No, just um, I would advise people to, you know, if they have anything to sell, whether it be information or products, you know, stores are great, Amazon is great, but um, you know, if you're on Amazon and I know because I'm in the Amazon community, a lot of forums and facebook groups, they can drop you in a moment's notice and I know people that were $50,000 a month on Amazon one day, one day, the next day they have no income, so this is really smart way to do it and sure you can just do an online store, but this gives you a lot more control and your average ticket goes up. So I would definitely advise people to look into quick funnels and the cost of it and the support that you get it, you know, it's, it's a winter. So, Speaker 2:     22:16         so much. Keith, I appreciate it. Have a great day. Hey Dave, thanks a lot. Speaker 4:     22:21         Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few hundred thousand so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to talk to Carolina Millan: Carolina Millan is an Entrepreneur, Speaker, Investor and Digital Marketing Consultant from Chile. She started online in 2008, but it wasn’t until 2012 that she had her major breakthrough online with affiliate marketing. After years of trying program after program she cracked the code to making money online and now travels around the World, living life, working with clients, creating online training programs and hosting workshops. She's the host of the podcast- Beyond The Hustle. She’s also the founder of Social Ads Agency and Al Cuadrado Marketing & Branding, where she and her team provide Digital Marketing and Social Media Management & Growth services. She is a member of the prestigious 2-Comma Club. Tips and Tricks for You and Your Business: Affiliate Marketing: The Do’s and Dont’s (5:27) Free Strategies (10:12) Pay Traffic Sources (13:42) Carolina’s Podcast Branding (16:50) Coaching Strategies and Importance (22:22) Quotable Moments: "It's really simple to set yourself apart by being yourself, creating some valuable content, and then recommending something." "There are always ways to add more value and be able to monetize the leads, but again, always figure out how to add value first before asking for the sell." Other Tidbits: Carolina helps people discover the true value in their brands by tailoring it to their desire. She discusses strategies on coaching, building and running funnels, facebooks ads, email marketing and much more. Carolina speaks about her journey to reaching the 2-comma club and reflects on what she has accomplished up to this point in her career. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:       00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome back to funnel hacker radio. This is going to be a lot of fun today. Uh, I've been trying to get Speaker 2:       00:22         this woman on my show up for ever and she's so busy. You've got so much stuff going on. So you guys are in for a massive tree. I want to introduce you guys driving to Milan. Malcolm. Speaker 3:       00:31         Hey Dave. Thank you for having me. Speaker 2:       00:33         So we have something in common now and that is, I don't know if you know, uh, my oldest son, Chandler just got married and he married a Chilean. Speaker 3:       00:40         I had no idea. Congratulations. Great. Speaker 2:       00:44         It was a great choice. Super excited. And so a Francisca Benevidez. I'm going to have to learn Spanish now. Are you ever coming to killer? Then? You know what, we'll have to talk more about that later, but the answer is going to be obviously yes, at some point for sure. I just don't know when she's talked a ton about it. She lived down in Santiago and a couple of other places and again, it's place. It's becoming much more near and dear to my heart all of the time and we've talked about expanding click funnels into the Latin Marta anyways, and again. It's a ton of fun. We're excited about that. There's such a huge opportunity, huge opportunity for the whole digital marketing space. Again, it's, I know you've done a ton in that market. You're a huge affiliate marketer. You've done tons of two comma club winner with click funnels and just such an honor to have you on the show. So thank you so much for taking the time. Speaker 3:       01:33         Thank you dave. Speaker 2:       01:34         So want to find out, first of all, tell people a little bit about your background. I know you've, uh, you've done a lot. You've got a podcast right now. You're on podcast is beyond the hustle.com. You've interviewed some huge people, Gary Vee, and I know grant cardone you've been bugging the crap out of me to get Russell on the show. I know that we will, but uh, it's one of those things where, again, I'm just so I'm happy to see your success, but I don't know if I want other people to know what you've done, so if you don't mind just take a few minutes and kind of introduce yourself to our audience. Speaker 3:       02:07         Yes, for sure. So, well, as you said, I'm from Chile and I have been doing digital marketing for the past 10 years or so when I was at my first job, my first and last job. I'm very glad for that and I was really fresh out of university. I was really, I was ready to become another brick in the wall, you know, get a job, a work until I get old and retire and Blah, Blah Blah when really out of the blue it was a colleague at work that approached me about a multilevel marketing thing and I had never heard about it. I was like, hmm, what is this thing? Oh yeah, it's like herbalife, but it's different. Okay, sure. Um, and so that was really my first approach at doing something for myself like my entire life. While I was at at university, I never ever tried to do anything related to entrepreneurship. I was too shy. I am. I hated speaking on stage or in front of people. Like really? I was really different and so I'm really grateful for that experience even though I didn't do well at all with that business. Speaker 2:       03:22         That's important for people to understand and know that you know what that's okay. And most important is it's that effort. It's what you learned about yourself. I love network marketing because it's probably one of the first entrees and a lot of people have into their own business. So I think it's great. Speaker 3:       03:36         Exactly. Like I think it's the easiest way to get a taste of what it's like to be independent. And so I'm super grateful for the experience. I learned a lot. I learned what not to do, especially because, because really where the girl who started me into this, she had no idea what she was doing. She was making lists of friends and family and stuff like that. Um, and luckily I went on Google and that's how I discovered a bunch of gurus that I still follow today, uh, who were talking about how to do network marketing the right way and they were talking about attraction marketing and all of this brand new concepts for me. And I dive deeper into it. I got on social media, I started building my personal brand, my first blog in 2009. I'm in Spanish at the time. I wasn't getting into the English market yet even though I always loved the language. Speaker 3:       04:25         And, and slowly I started making a name for myself locally here in Chile. I started getting interviewed by newspapers. Hey, so you're doing this twitter saying what is it, how do you do it? How do you have so many followers? So like, well, I just add value. I just, you know, I just post things that I find interesting and I share them with people and they reshare them and they follow me and stuff. Um, and that's how I started. And then a couple of years later I was able to quit my job because I had a few clients, I wasn't even trying to get clients, but a few people saw me doing social media and doing it well and they asked me for help. So I said, sure, I can help you with your twitter with your facebook. And that's how I started really. And, um, I'm, I'm really glad for that because that opened a lot of other doors for me. Um, I discovered a lot of things that I didn't know were possible to do online. Right. For me, the Internet was for entertainment research. Speaker 2:       05:22         Well, I want to dive in and talk about one of the things I saw on your blog that you spoke at affiliate summit west. Speaker 3:       05:29         Um, yeah. In, in Las Vegas in January. Now I'm speaking in, in New York in July. Yes. Speaker 2:       05:34         So for those people who aren't familiar with affiliate summit is a huge event. Uh, they have an east coast or the West Coast, New York and Vegas once a, basically a spring or a January event and typically October in the summertime. And the cool thing about is they typically only bring on people who are big affiliates who can help other people become affiliates. So the people who are listening to understand marketing, clickfunnels has their own affiliate program where you actually, we pay you to basically promote click funnels, similar to how other Amazon, anyone else basically pay people who basically byproducts or things through them and every product or every company will have a lot of different affiliate type of marketing. You've done an amazing job at affiliate marketing and so if you don't mind, how does a person from Chile all of a sudden get the stage in one of the biggest stages for affiliate marketing in and then not only does an amazing job in January, but gets invited back to speak at the New York one. So tell people about your experience to feel like marketing. What are the things that you've done? One of the things that work and affiliate marketing and obviously telling people those things. Yeah, Speaker 3:       06:37         absolutely. Yeah. So well, my first approach at affiliate marketing, I again like with with network marketing, I didn't know what I was doing. I was just grabbing links, posting them around, um, but then it was what I said before about the whole concept of attraction marketing. That's what's made the difference for me building a personal brand where instead of spamming people with affiliate links, right? Oh, hey, buy this software because it's so great, you know, uh, or buy this ebook or whatever. Instead of doing that and trying to get people to buy right away, you first add value to them. You either write a blog post about it, you make a video about it, you tell people about it, you add value, teach them something, and then you can recommend whether it's something that you made yourself, your own course, your own program or an affiliate marketing platform such as with click funnels has, which by the way recently I made my first 10,000 in commissions with click funnels without even trying that much. So I'm like, okay, I gotta take this more seriously. Speaker 2:       07:37         You really do because I want when I want to promote and basically have you pay for one of your cars. So that'd be good. Speaker 3:       07:42         I want see it. Trust me, I have a plan I haven't thought so. That's really, and for me with affiliate marketing, I have to promote something that I've tried myself first because you can go on a ton of websites such as clickbank, Jv, zoo, and the bunch of others. You can find whatever you want and get an affiliate link and then posted around the Internet and get a commission, but it's so much more powerful and it really sets you apart when you have tried the software that Ebook, the program, um, and then you can speak from experience and genuinely recommended to people because people are looking for that. People are looking for people they can trust. Uh, there's just so much going on on the Internet that it's really simple to set yourself apart by being yourself, creating some valuable content and then recommending something. And of course, paid traffic place of really important role there. For me, I've made a lot of sales and affiliate marketing organically through youtube and other avenues. But when you, when you mix that with paid traffic, that's when you get a really, really good combination. Speaker 2:       08:50         Oh, I love it. So tell people I want to, if you don't mind, give people just a few ideas of what they can do for free if they don't have a budget and then later we'll talk about as far as patriotic, but if you don't have a budget. So first of all, I can't thank you enough for clarifying. One of the things that drives huge pet peeve of mine when it comes to affiliate marketing and that is I see a lot of people who think that they're just going to go find out whatever the best converting product is and that's what they're going to try to promote. There's, I think in today's world, authenticity and transparency is so critical and if you can say that, listen, I'm using this, I know it and it's funny. I've, of the 62 cars that we've given away, not one of those people has been an affiliate who doesn't have. It, doesn't use click funnels and I think that it kind of goes to if you want real success, you have to own use and, and really consume the product that you're promoting. So I appreciate your clarifying that. Speaker 3:       09:38         Yeah, definitely because it's a huge misconception. People are always looking at what's the best offer, you know, what's the best offer to promote, what pays the most money that's not, that's not where your focus should be. It should be in, first of all, is it valuable because there could be a bunch of things paying really good money, but they're not good, they're not valued and, and then if you're not even using it, it's just not sustainable for you to promote something you don't believe in. Right. It's just for me, it has to be, you have to be authentic no matter what. Like that's very important for me. Speaker 2:       10:12         I appreciate that. So what are some of the free strategies that affiliate could use? Speaker 3:       10:16         Yeah, so for me, what has worked really well has been youtube. I mentioned, I mentioned it casually, I've been doing youtube videos on my first videos are not worth mentioning but been on, you'd have in a youth center the same way. It's like looking at an old photo album. So I, I've been on youtube since it started, like since before Google bought it, so 2005. Um, and I, I got on youtube just to watch, you know, music videos and stuff like that, but I started uploading my own videos around 2010 and those are the embarrassing videos that are still there. Uh, and mostly what I deal with youtube is I follow a lot of Gary v's advice, right? I do, I document a lot of what I do and I've been doing a Vlog. Um, and I upload a lot of videos where I teach something, so if I learned something new or implement something new and it works for me, I have a little whiteboard and then I go and I teach people stuff. Speaker 3:       11:20         People love videos where they can learn something where they feel they're getting value from you in, in a, in a classroom type of way, like literally with a, with a whiteboard or a blackboard. And they love that. They also, people love tutorials as well. I know when I started my podcast it was, there were so many things I had to learn that were brand new for me. So I, I did it. And then I went ahead and I met a podcast tutorial and I, Hey, this is how you start your podcast, right? Little things like that that you can do for free and that establish you as an expert in your field. So I have videos like that, tutorials, I have videos also. I do have a lot of lifestyle videos where I'm traveling and I'm sharing with people nice places where I go so that they see them walking the talk, right? Speaker 3:       12:08         Hey. So I talk about lifestyle and having a better designing your life, having a better life. I'm out there doing that, right? I'm investing in experiences and I'm investing in seminars, you know, uh, so all of those things, I document them, I make videos about them and then I upload them. And that's, that's probably the best free way that you can use today that you can leverage today to get traffic. So affiliate link in that to actually make money. So the cool thing about youtube is that now you can put links in the videos with this feature called Youtube cards. So you can actually talk about something and have a link pop up in the corner of the video, like, hey, check, check out this program or click here to learn more or something, uh, that works really well to generate leads. And, and then of course you have the description of the video and then if you have, you know, in the description, you can put a clickable link as well to whatever it is you're talking about in the video. Speaker 3:       13:05         I just have a call to action in the video and tell people, hey, the lincolns isn't the description. Um, if you know how to edit video, you can also just put the video, the link in the video so people see it and then they can type it on their browser. Uh, there's so many ways to get your affiliate link in there. Um, and the more, the more content you upload, the more consistent you are a, if you post your youtube video also in instagram and facebook and you blog about it on your website, et Cetera, you give it more distribution and then you have more options with more people seeing it. And finding it of course. So that's something that has worked for me really well. Speaker 2:       13:43         I think that's awesome. So Youtube has been probably one of the biggest things for you that you made mention of as far as if a person wants to go out and take those videos and they either use the videos or other assets to do paid traffic. What are some of the paid traffic sources of your funding that work real well from an affiliate standpoint? Speaker 3:       14:00         [inaudible] for me it has been mostly facebook advertising and Instagram, right? A lot of my ads, we put them on both platforms because you can do that directly from facebook. And, and what I do many times is I create shorter versions of the youtube video to go on a facebook ad, um, because people's attention span on facebook is lower than youtube because people go on youtube to watch videos on facebook. People do multiple things, so they're not willing to spend every. Depends on the video, but on average they're not going to watch more than two, three minutes. And that's already pushing it a bit. So I either cut parts of videos and just put a section of it and then I invite people hate watch the full video on youtube if I want to send them to my youtube channel that I, that's what I would do with a paid ad or if I'm inviting them, let's say a Webinar, I'm hosting a Webinar for something, I will create a video especially for that, especially for facebook, for facebook ad me introducing myself really briefly keep it under 90 seconds and just invite people to a special training where I'm going to be talking about this, this and this. Speaker 3:       15:10         Get the link register now. So I do that a lot for you too. Sorry for facebook advertising where I create videos especially for that. And I think the same video would also work on youtube if you wanted to do paid ads on Youtube, which I haven't done a whole lot of yet. Um, but the, the logic is pretty much the same. You know, you have a quick video invite people to something and have the call to action. Get them on the funnel, click the link and register. And there you can have either an affiliate opportunity that you're promoting or Webinar or a free Ebook, a free report, a video series. I mean there's just so many options, so many things you can do. So. Speaker 2:       15:48         So I'm paid stuff. You're always taking them typically to a landing page where you're capturing their information for follow up later. Speaker 3:       15:53         Exactly. And I either I do a lot of funnels where after they opt in I immediately have something to offer them right away. So if they opted in for something for free, hey check your email, your ebooks going to be there soon, but you know, stay with me for a few minutes because I have something else to share with you. And then I sell them something else or also in the followup sequence, invite them later to a webinar or something. So there's, there are always ways to add more value and be able to monetize the leads. But again, always figured out how to add value first before Speaker 2:       16:29         asking for the sale. That's been one thing that I've seen a lot of people have a lot of success with these days is actually putting on the thank you page, an offer a certain. Basically you're congratulating you. I know it's going to be in your email, all that stuff, but by the way, almost their thank you page almost becomes like an Oto page. Speaker 3:       16:47         That's exactly what I do and it works really well if you establish that trust and that rapport with people. Speaker 2:       16:53         That's fantastic. Well, I'm curious, you obviously do a lot right now with your pot, with your podcast, beyond the hustle. Are you using that to what? What's your purpose behind using the podcast are using that to sell affiliate products? Are you using it for your own products? What's the purpose behind that podcast Speaker 3:       17:07         for now? Like when I first started the the purpose lists too for branding really to to have presence in that platform because I had never had a podcast and I. I've been seeing how so many people are getting into it and I thought, okay, it's time that I get there and so for me it was a matter of branding myself even more. I'm not really selling anything there yet as I don't have like enough of a big audience yet to be able to sell anything I've. Maybe I could, but I wanted like the first few episodes to be just about the value and the few calls to action that I have. There are, Hey, follow me on instagram or hey, if you enjoyed it, leave me a five star review. A little things like that for now. But eventually of course I would love to go down the road as you know, with John Lee Dumas has been able to achieve with this podcast. Speaker 3:       18:01         Right. People like that where, where he's making a very good income every month from it and he's very transparent about it. Um, but, but yeah, at first is for me to and also to connect my audience with the people that I've been able to meet because I feel super grateful that I've, that I've been able to meet Russell on first name basis and Gary Vee on a first name basis, John Lee Dumas as well, like, um, and so I feel very blessed about that and being able to, to connect with my audience with them and ask them questions that questions that sometimes might be different than what, than what most people ask. And I always asked my subscribers and my followers, hey, do you have a question for this person? And I, I always ask questions from other people with my own questions, but I have sometimes a couple. Um, but, but yeah, it was, it was for me it was, it was looking for another way to add value and eventually being able to monetize it. That will be awesome. But for now it's, my main focus is getting, getting more subscribers, adding more value in getting more listeners and, and see what happens. Well, one of the things people always want to know is what in the world did you do to get to the two Comma Club status? Speaker 3:       19:10         Well, I did. Um, I did a combination of things because when I apply, who was, I think the rules were, I think the rules changed after that we started validating a much, much worse. Yeah, I think you guys got a little more strict with them, but when I applied it was not just one funnel necessarily. I had like two or three funnels and they all together. They did a little over a million dollars. So it was my coaching funnel, uh, was my event funnel and then it was affiliate marketing. So putting all those things together was a little over a million. I remember I sent all the screenshots and everything. Um, and that's how I did it, but it took me a little while. I mean, I was, when I started using click funnels seriously at the beginning of 2015, I had an account in 2014 that I was playing around with. Um, but I, I remember when I, the first time I met Russell was on a cruise. We were both on, uh, on, on the marketers cruise. Yeah. It was really funny because, uh, I have no idea he was going to be there. And I remember I was, I was looking. Is that Russell brand's? Oh my God, it's Russell Brunson. I have to go say hello. Speaker 3:       20:23         And um, and then, uh, and then he invited me to promote dotcom secrets. Like he gave me a flyer, hey, I've wrote a book and this is not, you know, nobody knows about it yet, but you know, here's a flyer for it so you can sign up as affiliate. I was so excited. We even did a video, a little video on the cruise ship together to promote DOTCOM secrets. Yeah, that's how I also made it on that leaderboard. Congratulations. Yeah. So, um, that's how I started really using click funnels where I met Russell there and I loved it. I've been using it ever since. And like I said, mostly it's been thanks to my coaching programs, my affiliate marketing promotions and yeah, that's how I got into the club and, and really it's been because I've always implemented what I learn in my own thing before I teach it, that I've been able to get some, some really good coaching clients and I've been able to put together some, some small events because a lot of people skip that step. They learned something and they want to teach it right away. I'm like, wait, you got to try it first, see if it works. And then you can teach. So yeah. Speaker 2:       21:33         Local in Chile or are they international? Where do you do most of your events? Speaker 3:       21:37         I've never done an event in chiller though. Surprisingly I've done, I've done a couple events in the US and one in London, in Europe, but I've, like you were saying earlier, there's so much potential in this market and I spent a lot of years doing content only in English because I thought there's no money in South America, nobody's going to buy this. And then at the beginning of last year I decided to branch out again. All right, let's do some stuff in Spanish. And whoa. I was blown away. Like there is so much demand and honestly not enough good offers. Speaker 2:       22:18         I think that's really critical. So tell me, as we kind of get close to wrapping things up here, I wanted to find out on your coaching program, what is it that you're actually coaching people? Speaker 3:       22:27         Well, I, I coach people on, on several things, but mainly I'm building funnels. I help people build their funnel. Like I like doing things with people as opposed to for them. Like I really want people to learn how to build their funnels. So I teach them that. I teach them how to run facebook ads. I teach them how to be good on video. So, you know, sometimes I have people who fly in all the way to Chile to work with me and I get my video team and we do branding videos for them, stuff like that. Um, I also work with people on, for example, our email marketing, their copywriting sales letters, uh, and, and when people are a little bit more, um, you know, at a stage where they still don't even know what they want to sell. Then I helped him with, you know, discovering what is it that they want to sell. Speaker 3:       23:15         Do you want to do affiliate marketing or do you want to do your own thing? Like let's, let's see what your personal brand would look like. What is your message, right? So starting a little bit from the, from the basics, what's your mindset, the right mindset that you need in order to do this? Um, and then with people who are more advanced and we go straight to, okay, let's build a new funnel and you have this offer, let's build a new offer, the Ebook, the, okay, what's your event funnel going to look like, your webinar. I help people build a Webinar. Slides learned much from Russell in that regard. So those are some of the things that I hope people do. Speaker 2:       23:50         So tell me, how do you get people into your coaching funnel then? Speaker 3:       23:55         It's built on click funnels. I have, I have a website called work with Carolina that common and when people go there they can see some testimonials and stuff and learn a little more, a little more about it. And then I have my application form there and everything. That's how they get in. I don't usually advertise it because, you know, I let people come in through different ways and then they either click on it because they find that on my main website or they find that at the footer of my emails because I don't like, I like being selective as well with the people that I work with. So really if they did the effort to find my coaching funnel, they really want, they really want to work with me then. But yeah, it's um, it's, it's something where if you want to advertise your coaching, I think it's much better to start with something of a lower ticket. Like start with an, with an online course like that. Those are the things where I do my ads and then when people come in from my marketing courses or affiliate marketing things or they enjoy my membership, then those people are highly qualified to do one on one coaching because that's something where you know, it's bigger investment, so you want to work with people who are serious and who you know already want to follow you and learn from you. So Speaker 2:       25:16         I love it. I think one of the things that you have mentioned there, which I know you've done an extremely great job of is you typically have in a lot of you email followup sequences and bother your pages. There's always other products or services they can buy through you. I think it's a great way of just having that always out there to for who knows how many times they're going to click on it, but all of a sudden it's like, you know what I do. I want to work with Carolina and boom, there's the click. So the fact that you have that in all your email sequences is a really cool thing. So congratulations on utilizing that tactic. Speaker 3:       25:45         Yeah, yeah. I always have on all of my emails, there's always a ps, whatever it is, there's always my sign out, my signature. Then there's my work with catalina that come with the bottom up without any call to action, but there is a ps, the ps, I always have a call to action. It could be, Hey, follow me on instagram, subscribe to my youtube channel. I opened up two new spots in my one on one mentoring program. Apply here. I always have something, but because I try to make sure that in the actual email, even if I'm promoting something else, uh, that I add some value that I tell a story, that I share something so that then people are happy to get to the PS and click on whatever it is that I, that I have there. And I think that's a really good strategy. And I got that mostly from Frank Kern. He always has a ps. Speaker 2:       26:37         Well, if people want to reach out to you and get ahold of you, what's the best way to do that? Speaker 3:       26:41         Uh, probably the best is I'm on social media really on twitter or instagram. It's at Catalina, Megan. Megan is m I l l a n just like, you know the dog whisperer. Spelled the same. It's the same last name. You know, people have people in the US, they always call me Carolina Milan. But uh, the, the, the double l is, it sounds like that. So instagram and, and also from my website, 39 midland.net or work with, um, I always, I was trying to respond to people and just, you know, I love talking to people, engaging with people who have seen me somewhere. It's always, it's always a great. Well, thanks so much. It was great having you on the show. I wish you all the best. And again, I look forward to one of these days actually brightened up in your neck of the woods down in Chile. That will be amazing. Please let me know in advance because I'd love to and we can show you guys around. Love it. Thanks so much. Thank you for having me. Speaker 4:       27:44         Hey everybody, thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others? Rate and review this podcast on Itunes, it means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few $100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as the people you'd like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to talk to Mikael: Mikael Yang is the CEO and Co-Founder of ManyChat. With over 300,000 customers they are a leader in the "bot" universe especially with Facebook. Mikael reveals how to get subscribers to your bot. What to do to build engagement, how to use Stripe and get payments through ManyChat. Tips and Tricks for You and Your Business: How to get subscribers to their bots (4:50) Stripe Integration Release (12:15) Augmented Reality Inside Messenger (15:08) TIp and Tricks for building Bots (16:00) Quotable Moments: "The overall impact of messenger marketing is bringing more meaning and value into the conversations between businesses and customers." "Stripe integration allows people to sale products directly on messenger." "Simple. Easy. Visual." Other Tidbits: Messenger marketing is here to stay, there are over 2 billion people using messengers. A bot platform and facebook messenger is nothing more than a facebook page on messenger, allowing businesses and customers to do business with one another. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Speaker 2:     00:17         Hey everybody. Welcome back. This is going to be a fun, fun ride. I am so excited. I have the opportunity to have been just an amazing guy on this podcast. Dan would introduce you guys to Mikaila Yang Macau. Welcome. Speaker 3:     00:29         Hey Dave. Great to be here. Speaker 2:     00:31         So for those of you guys may not know who Mikael is, Mikael is the co founder, CEO of many chat. It's a platform that we've used, we continue to use and it's been blowing up. Uh, I think anytime anyone thinks about facebook messenger, they, it's almost synonymous right now with many chats. So, Macau, you guys done an amazing job in pulling this off. Speaker 3:     00:51         Thank you. Thank you very much. Speaker 2:     00:53         Well, I'm excited to kind of find out a little more about, uh, what are some of the main things you've been involved in this industry here? What did you, when did you guys start this? Like 2015, 2016. Speaker 3:     01:04         Yeah. We actually started in July 2015 and we started with a messenger platform that not a lot of people heard about at that point. Not, not in the US at least. So it's actually telegram messenger. And now telegram has become a much more popular. Um, but at that point it was a, it had a quote unquote only $65 million users, but they've, but they've just opened up their API. I'm seeing only because like other, other messenger platforms had a 10 x more users. So at that point, but uh, the point is that they were one of the first platforms, uh, in the western world to open up their Apis as a, a messenger platform. And uh, they actually, uh, gave developers access to those $65 million users and not in a way that they've, uh, they gave the access like, just to message to them, but in a way that they were actually able to build bots. Speaker 3:     02:13         And uh, it, it, it, it was in new, it was a very new experience because before opening up of the API, the only thing that people did on the messengers is just message each other and now it's, it's has transformed because now businesses could actually connect with their customers and message them. Now one of the first thing that I tried to do is just to build a bot for the platform and it didn't work out because it was just too hard technically, like I have a technical background, but like just to send out a few messages to set up a Hiroko Danno and to like launch plus grass. And like all of those things, it was, it took me hours just to do something simple. So I've called up my co founder and said we got to do a platform for this. And um, we actually didn't to cough. Speaker 3:     03:06         And so long story short, I can, I can spend three hours talking about this. But long story, long story short, we got tens of thousands of bots on telegram and just in a, in, in a year, facebook messenger opened up. And, uh, when facebook messenger opened up, we knew that this is, this is going to be big because facebook has already $70, million businesses using pages and bots and facebook messenger is nothing more than a facebook page just talking on messenger, uh, and having automation inside of it. So we, we were one of the first facebook messenger, a marketing Bot platforms and uh, have, have done really good ever since. We now have well over 300,000, um, facebook pages in number 100 countries and they sent over 30 million messages every day, a powering over $90 million conversations with their customers. Speaker 2:     04:09         Unbelievable. Congratulations. You guys are absolutely crushing it. I, again, I joke around and I was talking to Andrew Warner Awhile back about you guys and I mean obviously he's a huge fan of what you guys have done and built. And it was interesting just to see this whole, this idea as far as bot technology and know with click funnels. We've started off originally on kind of an email platform that actionetics. We've now brought in a multidimensional type of marketing and followup funnels utilizing messengers and bots. And currently right now do a ton of stuff through many chat. We have a lot of, a very large user base in mini chat. But one of the things I get asked all the time and that is how do people get subscribers to their bots? What's, how does that really work in a way that they can connect in? Don't come across spammy. Speaker 3:     05:01         Yeah, that's a great question. Uh, I think it's important to know that there is no concept of spam because the reasons for that is because the user is always in control. You cannot as a business, you cannot start messaging somebody who has not started in interaction with you so you're not able to buy a list or to have to do something to get those context somewhere and to just start like broadcasting messages to random people that you've somehow found their emails or the phone numbers or something. So that's not possible. And uh, the user has to start a conversation with the business on Messenger. And when the user starts this conversation, then the business can reply. And if the business sense something that is, I'm not relevant to the user or is it distracting or is just like not interesting, then the user can delete the conversation. Speaker 3:     06:12         And the beauty of this channel is that it actually deletes that connection. So the business now can no longer send messages to that person. It's like ignoring somebody. And, and the, the beauty of that is because businesses will start to think, what am I sending out? What, uh, what did I want to be talking about and to whom and how do I send more relevant messages to my customers? And I think that that is one of the things that is missing right now in email and an sms because you, you can get around, like you can get a list of people and you can send messages. And that's why Europe has such strong spam laws because people that the way that the architecture of the openness of female works, there is a lot of benefits to have an open architecture. But as there's also drawbacks and now like it's, it's, it's the thing that nobody controls who can send, who wants. Speaker 3:     07:22         And you can like it and if you can unsubscribe, but then you have to find where is that unsubscribe button and then everybody has a different interface and then you unsubscribe and it actually doesn't, doesn't subscribe you because you're subscribed to some other list or the person loads you into another esp or like it's so it's a frustrating experience and that's why email open rates and click through rates have been going down because there is no control there and I think that when you give the customer power to select who the actually want to be talking to and who they don't want to be talking to, then the customer is going to be smart enough to just make that decision and to close the conversation so that they're not interested in it and, and that are distracting and to continue the ones that are valuable for them. So I think the overall impact of messenger marketing is bringing more meaning and value into the conversations between businesses and customers. Speaker 2:     08:25         I really appreciate that. I know that you'd made mentioned as far as it's got to be relevant. It's got to be something that's engaging, it has to be something where they want to continue a conversation with you and I. Yeah, I know as, as we've taken a look at it, it was kind of funny. We rolled out actionetics, MDR, multidimensional, the marketing in March, a bout the same time that a facebook kind of shut down the whole messenger type of platform. And I was kind of curious as far as your experience in working with facebook and building a business on facebook, Speaker 3:     08:56         what, what are the pluses and minuses, the drawbacks you've experienced and what have you kind of learned as far as working with their API? The, um, the pluses are that it's a, it's a big platform with lots of existing users and you don't have, you can just focus on building the best platform and then if users love it, then they're just going to spread the word. So I think, uh, we're really, uh, uh, uh, it's really, it's great that a platforms like facebook, it's, it's very rare for such a big platform to be open to developers building on top of it. So we're really thankful and I, I think it's, it's the, it's really good for the ecosystem. Um, uh, the minuses, you know, it's, you can say that having something like the pause, uh, uh, is a minus, but we actually understand the growing pains as a, as a hyper, as a, as a hyper growth startup ourselves. Speaker 3:     10:10         We totally get it when you want to, you want to get to build the best product and to get to then get it into the hands of as many people as you can and that sometimes, um, a takes a toll on a, on a, um, handling everything, uh, right from the start. So I wouldn't, I wouldn't even expect that, uh, uh, the thing that I would expect is to, uh, uh, to make changes when issues arise. And I think facebook has done a really good job in implementing those changes and, uh, actually, uh, they, they've like shutting down the platform, uh, for a month is a really serious decision and that just shows you how seriously facebook took this issue and, uh, what they were, uh, able to, uh, how they were handling this. The, the, uh, uh, just the amount of work and decisions that, that, that so, so, um, yeah, I think there's going to be, yeah, there's going to be, there's always going to be like, uh, uh, things that's like, uh, uh, uh, that are going to be moving and changing, but that is the nature of the current state of the whole tech world. Speaker 3:     11:43         Uh, all the platforms and everything is in constant change and evolution and uh, uh, we just had, we just, we just get to it. We are a part of that. So, so yeah, I think that there's definitely a lot more pluses. I am, Speaker 2:     12:03         we're super excited as well. Obviously we're in the process of trying to add some different features to our action and d product utilizing this type of Messenger bots. And I think one thing to know, you guys are been twitter, I think you guys just released is your stripe integration as far as being able to have take payments now, is that correct? Speaker 3:     12:20         Yes, that's true. Speaker 2:     12:22         Do you mind kind of expanding on that as far as the impact that has for those people who are involved in Econ? Speaker 3:     12:29         So yeah, sure, that's a great question. Um, uh, I think that our stripe integration allows people to sell products on messenger, like ride inside messenger without having them leave the messenger experience, uh, for a browser like safari. I'm, uh, and I think that's the way that it impacts ecommerce is that you can now actually start to experiment and to see how you can drive people from facebook ads a into a messenger conversation, not to a landing page, but into a messenger conversation, qualify the lead, the lead, nurture them if that needs to happen or present them with an offer right away, make sure to be compliant with the policies that the 24 hour policies, um, uh, that means that you only consent promotional materials within 24 hours after the last user interaction. So if the user hasn't spoken or pressed buttons inside your body, did not send them a ads and promotions just to be in the clear, um, but that actually unlocks a lot of, uh, new use cases for people who are selling a, like specific products who have a stores, whether the, a product or just the several, several products. I think messenger could be a really, um, a great channel and we see a lot of people who are actually successful selling thousands and tens of thousands of dollars of products, uh, through messenger. And, um, uh, I think that number's going gonna grow and we're going to see many more people who are starting nods a will like their ecommerce journey nods on, uh, uh, on the web, but actually who are starting to build messenger stores and a, we're starting to build a, uh, to do a messenger commerce. I love that. Speaker 2:     14:57         I know, uh, one thing is we're looking at the other day is some of this augmented reality and the opportunities that might come into messenger on that can kind of expand on some of the things you're seeing from an augmented reality aspect inside of Messenger. Speaker 3:     15:10         I'm actually a facebook has announced a on the last f eight that day or releasing camera, augmented reality effects and uh, uh, that platform, uh, as far as I know is, I don't know if it's released or not. I think it's still in Beta, but they showed some case studies sense. Uh, uh, one of the case studies from Nike, basically they sold out their, uh, one of their, uh, models in a few, like a, I don't remember. It's either was like a few minutes or a few hours, but that was the fastest that they've sold out. And it was a really big win for messenger as a commerce channel. That's awesome. Speaker 2:     15:59         Well, with all of your experience in Messenger and obviously in building many chat, what are some of the recommendations or things that you would tell our listeners as far as what they should be doing? How they should be building their bots. What one of the tips and tricks that you think they should hear? Speaker 3:     16:15         I think the number one thing is that a lot of people talk about Messenger Marketing, chatbots, uh, and just just talking about it and it's. Everybody's heard about that, but not a lot of people have actually tried it because there's millions of, uh, businesses in us. There's hundreds of millions of businesses around the world. And uh, and we are one of the biggest platforms on facebook messenger and still we're at $300,000, a 300,000 pages. So there's a lot of work to be done. And I think, uh, uh, the number one thing that the listeners a should ask themselves is, uh, is this, uh, is this the next, uh, a big marketing channel? And if it is, do I want to be the one that is the first to this new marketing channel? Or am I just going to be with the pack with the, um, a majority of people when everybody's doing it, when, when millions of businesses are doing it. Speaker 3:     17:36         But then I'm going to jump on the bandwagon and tracked because I think the thing that separates people who are going to get a really amazing results, uh, is that they're going start early and we already have a lot of people who are getting a crazy hour wise, like just hundreds of percents, thousands of percents of Roi. I'm just, because this is a new shell and there's a lot of, uh, there's not a lot of saturation. Um, so I would, I would suggest just to not fear it, it's not that complicated. It's not going to be complicated. It's artificial intelligence. Uh, and uh, uh, all of that, like it's, it's, it's really simple to do. You just drag and drop point and click. It's, it's simple and easy. It's visual. Uh, and uh, uh, the only thing that you have to try at this to go to a platform like many chat, um, and, uh, start a free account. Speaker 3:     18:39         So the only thing, the only thing that's you're investing as your time, uh, you can, you can look around, uh, uh, maybe a, uh, um, like there's a messenger marketing course we've published. Maybe you want to start with that one before diving deep into the actual practice. Um, I would suggest doing both because, uh, when you, when you are around in the interface, you're going to know what questions do you have and then you'll be able to have like to have to find those answers inside the course. And um, yeah, I would just, it doesn't matter like you can, you can use any other platform. Uh, uh, I think the most important takeaway from this is that messenger marketing is real, uh, hundreds of thousands of businesses are using it and getting amazing results and uh, uh, everybody should try it for their own business and see if they can make it work. I love it. So Speaker 2:     19:36         again, guys, I highly recommend you guys go ahead and check out many chats. You get a free account there and they've got amazing courses from just, you guys provide a ton of education for a person to really kind of figure things out. I think your pricing is based primarily on subscribers. It's again, real simple pricing. So the more success you have, more you pay, but you should be making more money out of it as well. So again, me, because I am so appreciative of you taking time today. I know you've got a lot going on. Tell me if, is there any parting words is we kind of get close to wrapping things up here we want to share aside from basically telling people, go and get an account at mini chat. So we set up a free account. What else do you want to let people know? Speaker 3:     20:20         Um, Speaker 2:     20:23         it's soft enough for you. Speaker 3:     20:25         It's, it's a very. I didn't want to make it sound a emotional. I learned, I learned to focus more on the uh, the thing is again, like you can choose any cloud you want, but the thing is messenger marketing is here. Uh, there's over 2 billion people using messenger a and there's basically a zero businesses that are doing this right now. When I see zero mean relative to the amount of businesses that there are in the world. And right now, this year, you can be a one of the first marketers to actually dive deep into this channel and to see for yourself, uh, uh, how it works. Um, it's not very often when the whole global population changes the way it communicates from older channels like sms and email into new channels like messengers. So there is now this gap, this opening where you can just dive in and, uh, create, uh, create something for your business or for your clients' businesses. Speaker 2:     21:38         Awesome. Well, again, because I'm so appreciate for you being on this on the podcast, again, everyone who's listening check out mini chat.com. Go ahead, go subscribe, get a free account, play with it, start building up your subscribers. We're huge believers in messenger. And, uh, again, many chat for us as one of the, my face actually is one of my favorite platform. So we've been using it, Mikhail and you guys did a great job in building it. Obviously we've got some other things we're using with action md that's coming out later, but I'd encourage everybody go play around with this. Get used to using messenger. And I don't think there's a better platform out there right now, um, to get you started. Then many chats, so many chat down, make sure, Speaker 3:     22:18         and we'll make sure that we stay the best platform. Speaker 2:     22:24         Thanks again. I love having you on and we'll talk to you soon. Speaker 3:     22:27         Thank you, Dave. Bye. Bye. Thanks for having me. Speaker 4:     22:31         No, one of the things that means a ton to me is the personal reviews that you guys leave on itunes. If you wouldn't mind going out, rate the show, let me know how I'm doing. Just go to Itunes, click on the episode and rate and leave a comment. I read all the comments, I appreciate all the stars and everything already left for me. Again, I really appreciate it and it's my way of finding out how I'm doing so if you don't mind, I'd really appreciate it. And I again, thank you so much for all you guys do. Have a great day.

I’m here today to answer the question, “Can I sell my home as-is?” Long answer short: You can. However, there is a common misunderstanding you should know about. Here’s a hypothetical situation you could run into: Let’s say there’s a Brian from Illinois who calls me and says, “Hey Dave, I’m the successor trustee of a property. My parents have passed away in Southern California and their property has a lot of wear and tear on it. I’m out of state and don’t want to deal with it, so I want to sell it as-is.” “You have to disclose what you know.” Brian is well within his rights to do this, but there is a common misunderstanding we need to clear up. Most people think that they don’t have to disclose material facts that affect the value or desirability, but that’s not true. Even if you’re a successor trustee or a bank, you’re going to have to fill out disclosures about anything that is wrong with the property that you know about. It is your responsibility to disclose any material facts that could affect the desirability of any property. You may have a lot of knowledge or you may not have any. It’s still required that you disclose what you know and you’ll have to pass those along to the buyer. The best thing to do is over-disclose because you don’t want any lawsuits coming back to you. If you have any questions about this topic or anything else relating to real estate, don’t hesitate to give me a call or send me an email. I would love to hear from you.

Description The Fishing Podcast for anyone who wants to fish better, laugh more and learn a little. We talk about Fish, Fishing and Eating Fish. With a focus on conservation and sustainability. The show is Usually Funny, Always Interesting and Mostly True! Website www.fishnerds.com Opinion Clay had asked for a specific first impression. "Hey Dave, I am just curious of your first impression of this latest episode (drops on 4/4) My guest was recording using iphone earbuds/microphone from a loud bar... I think it came out good considering.. Plus I just like the exposure I get from getting on your show... Thanks Clay"I liked the intro, the high energy music, and the way you let everyone know quickly what the show is about. You had a fun time with introducing your guest and as the guest authored a joke book about shrimp, you know the interview wasn't going to be super serious. As a musician, I can't stand music behind an interview as I'm to A.D.D. for that. A non-musician may not have that issue. I thought his microphone sounded fine, and the bar noises weren't too loud. You had announced that he was in a bar, so any bar noises would be forgiven if they snuck into the recording. Fish Nerds On Podcast Review Show You can hear Clay's appearance on the Podcast Review Show. If you want to have your show reviewed (top to bottom) go to www.podcastreviewshow.comGet A Full ReviewIf you’d like a full review of your podcast, check out Podcast Review Show or if you need Podcast Consulting, Book an Appointment TodayBe On The ShowSign up at Fiverr. comOnce a quarter we will pull one of the podcasts featured on this show to get a full review on the Podcast Review Show. This podcast is powered by Pinecast. Try Pinecast for free, forever, no credit card required. If you decide to upgrade, use coupon code r-1a62eb for 40% off for 4 months, and support Podcast Rodeo Podcast Reviews and First Impressions.

Spreaker Live Show #111 for May 10th, 2017Our Topics This Week: - State of Podcasting in 2017- Listener Feedback and Comments Show- Radio vs Podcasting Discussion Continues- Show Length/Duration Discussion Continues- My Trip to PodSummit in Calgary Discussed Show Duration: 66 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker- At PodSummit.com in Calgary, Canada this Sat, May 6th, 2017- Reflections on the ConferenceState of Podcasting in 2017We are in a Content Era, but the Listener is the driver of this mediumAwareness is building as well as Audience, but does it match with content to balance Supply & DemandIs the Audience Growing at an Equal Rate to New Content Monetization tools are strong and getting better everydayGoogle Android Mobile Platform Consumption is still lagging far behind iOSSmart Speakers are getting better fast and adoption is wide (age, gender, race) and growing fastSmart Speaker tech enablement is still very weak and early in its developmentDiscovery is NOT much of an issue as awareness as generational shift to on demand audio happensThis medium is a Global, National Medium today, but local is coming fast as radio adopts podcasting moreWord of Mouth sharing and mixed media is still the core driver of listenership Listener Feedback from Episode 110:Gail NoblesLet radio stay the same and more power to podcasting. It will keep on growing and keep on going. Keep going and going like the energizer bunny.

We are on a journey this week (not a cruise like last week).  A jouney of extrodinary measures with an extra-ordinary cast of characters.  We're setting out aboard the XGP with Charlie Visconage to talk all about Outlaw Star.  Bounty hunters turned good guys turned bounty hunters turned protectors of the universe?  Yeah, this show is bonkers and a lot of fun.  Interesting characters, a mix of magic, and goal driven plot all bundled together in a race to the galatic leyline! Will Dave find more Caster shells?  Will Sean conform to the group mind of the Ctarl-Ctarl?  Will Charlie ever get tao magic right?  (answers yes, maybe, and a strong yup) All of this and more on this week's Saturday Mourning Cartoons podcast! If you are digging our show and want to help you out, then you can do so in the following ways: 1. Check out our Patreon page and become a backer of the show.  You can find our Patreon page at https://www.patreon.com/saturdaymourningcartoons 2. Leave a review on iTunes with the following message, "Hey Dave.  Wanna go on a road trip to the Galatic Leyline?  I'll pay for gas and beef jerky." 3. Like our Facebook page https://www.facebook.com/SaturdayMourningCartoons/

GI Joe is a sacred cartoon in the ancient halls of the SMC podcast.  These General Infantry Soldiers are in the upper eschelon of cartoons that is reserved for animation that has defined our childhood.  We understand that reboots will happen and we look forward to seeing our beloved childhood nostalgia with a new coat of paint.  Or in this case - a new coat of paint, mecha suits, a castle rocket, and the world's WORST game of chess!  Oh, and spoiler - GI Joe becomes a terrorist organization?!  It's all very confusing.     Will Dave eat something gross like Tunnel Rat?  Will Sean EVER be able to hack the Cobra Firewall?  (answers: yes and no way Jose)  All of this and more on this week's episode of the Saturday Mourning Cartoons podcast.  If you are digging our show and want to help you out, then you can do so in the following ways: 1. Check out our Patreon page and become a backer of the show.  You can find our Patreon page at https://www.patreon.com/saturdaymourningcartoons 2. Leave a review on iTunes with the following message, "Hey Dave!  Train me like one of your corporate spies!" 3. Like our Facebook page https://www.facebook.com/SaturdayMourningCartoons/

Denise Griffitts interviews "Doctor of Business Planning" David Brown. During his 25 year career in insurance, Dave Brown learned firsthand the challenges of running a small business.  Including the number one reason businesses fail, which is failure to understand their market and their customers’ buying habits. David became a student of marketing, and knocked it out of the park with his first campaign, which brought in 20% more sales.  When fellow agents saw the results, they said, “Hey Dave, you should be teaching this stuff.”  This led him to write his book From the Bottom Up:  The Ultimate Guide for Business Planning to Profitability.  In 2012 David left the insurance business and started his own consulting business, D Brown & Company, pursuing his passion of marketing and helping others. David is a firm believer in serving his community.  He became a member of a volunteer board of directors for a community health center in 1987 and worked his way up the ladder becoming President of the Board of Directors for nearly 20 years.  During his tenure the organization grew from a small health center to 4 locations in two counties with a budget over $11 million dollars.  He was elected President of the Michigan Primary Care Association for two terms.  He has also served on the Board of Directors of the National Association of Community Health Centers.  David’s work has earned him several awards from both the State and National Associations. Listen to earlier interview here.  

Napoleon Hill Foundation Certified Instructor and MWR Life Inspiration Ambassador, Tom Cunningham (too tall) interviews David Brown. During his 25 year career in insurance, The Average Joe, Dave Brown learned firsthand the challenges of running a small business.  Including the number one reason businesses fail, which is failure to understand their market and their customers’ buying habits. David became a student of marketing, and knocked it out of the park with his first campaign, which brought in 20% more sales.  When fellow agents saw the results, they said, “Hey Dave, you should be teaching this stuff.”  This led him to write his book From the Bottom Up: The Ultimate Guide for Business Planning to Profitability.  In 2012 David left the insurance business and started his own consulting business, D Brown & Company, pursuing his passion of marketing and helping others.  As his book title says, The Average Joe, David Brown knows what it’s like to learn “From the Bottom Up,” from starting a business to being President of a multi-million dollar organization.  A consummate professional, David’s marketing skills continue to increase his client’s businesses by 20-25%. www.theaveragejoebiz.com

During his 25 year career in insurance, David L. Brown learned firsthand the challenges of running a small business. Including the number one reason businesses fail, which is failure to understand their market and their customers’ buying habits. David became a student of marketing, and knocked it out of the park with his first campaign, which brought in 20% more sales. When fellow agents saw the results, they said, “Hey Dave, you should be teaching this stuff.”  This led him to write his bookFrom the Bottom Up: The Ultimate Guide for Business Planning to Profitability. In 2012 David left the insurance business and started his own consulting business, D Brown & Company, pursuing his passion of marketing and helping others.  David is a firm believer in serving his community. He became a member of a volunteer board of directors for a community health center in 1987 and worked his way up the ladder becoming President of the Board of Directors for nearly 20 years. During his tenure the organization grew from a small health center to 4 locations in two counties with a budget over $11 million dollars. He was elected President of the Michigan Primary Care Association for two terms. He has also served on the Board of Directors of the National Association of Community Health Centers. David’s work has earned him several awards from both the State and National Associations.  As his book title says, David knows what it’s like to learn “From the Bottom Up,” from starting a business to being President of a multi-million dollar organization. A consummate professional, David’s marketing skills continue to increase his client’s businesses by 20-25%. Be sure to join us in the chat room!

During his 25 year career in insurance, Dave Brown learned firsthand the challenges of running a small business.  Including the number one reason businesses fail, which is failure to understand their market and their customers’ buying habits. David became a student of marketing, and knocked it out of the park with his first campaign, which brought in 20% more sales.  When fellow agents saw the results, they said, “Hey Dave, you should be teaching this stuff.”  This led him to write his book From the Bottom Up:  The Ultimate Guide for Business Planning to Profitability.  In 2012 David left the insurance business and started his own consulting business, D Brown & Company, pursuing his passion of marketing and helping others.  David is a firm believer in serving his community.  He became a member of a volunteer board of directors for a community health center in 1987 and worked his way up the ladder becoming President of the Board of Directors for nearly 20 years.  During his tenure the organization grew from a small health center to 4 locations in two counties with a budget over $11 million dollars.  He was elected President of the Michigan Primary Care Association for two terms.  He has also served on the Board of Directors of the National Association of Community Health Centers.  David’s work has earned him several awards from both the State and National Associations.  As his book title says, David knows what it’s like to learn “From the Bottom Up,” from starting a business to being President of a multi-million dollar organization.  A consummate professional, David’s marketing skills continue to increase his client’s businesses by 20-25%. http://theaveragejoebiz.com/

I got an email from a new listener named Jason.  Here is his email: Hey Dave, just started listening to the logical weight loss podcast. Loving it! I just started my weightloss journey about 2 1/2 months ago. So far I'm down 35 lbs on my way to 80 lbs goal. I wanted to get [...]Help support the show. Be in our top spots or drop us a donation, simply go to www.logicalloss.com/support all support is deeply appreciated. Subscribe via