Podcast appearances and mentions of rachel peterson

Week two of our marriage series focuses on how marriage provides us with friendship! Marcus and Rachel Peterson join us as guest speakers to talk about their marriage. 

In this engaging episode of "Wicked Energy with JG," host Justin Gauthier sits down with Rachel Peterson, Managing Partner at AGW and Founder & Acting President of the Energy Leadership Institute, and Lindsay Schneider, CEO of Village Carbon, to discuss the dynamic world of energy leadership. They dive into a unique leadership program offered by the Energy Leadership Institute. The program, targeting energy professionals, is designed to build vital skills in conflict resolution, change management, and emotional intelligence. Rachel and Lindsay share insights into the program's origins, the importance of cross-sector collaboration, and tackling industry challenges in oil, gas, wind, and solar. They emphasize leadership development, networking, and the need for innovative leaders to navigate Colorado's stringent regulatory environment and drive the energy transition towards a net-zero future. Listeners will also hear about Rachel's passion for music, fostering bonds within a diverse cohort, and the positive energy brought by new industry participants. Don't miss this deep dive into cultivating effective leadership within the energy sector, with real-world problem-solving at its core. LinkedIn: https://www.linkedin.com/in/petersonr/ Websites: https://theenergyleadershipinstitute.org/ EnGen Program Link: https://theenergyleadershipinstitute.org/engen-criteria Show Sponsors InflowControl InflowControl is a tech firm specializing in enhancing oil production efficiency and minimizing environmental harm through their Autonomous Inflow Control Valve (AICV®). The technology boosts profitability in mature oil fields by filtering out undesired gas and water, allowing previously overlooked zones to contribute to production. This results in both higher profitability and Lower Carbon Oil for stakeholders. For more information, visit the links below: Website: www.inflowcontrol.no LinkedIn: https://www.linkedin.com/company/inflowcontrol-as/ YouTube: https://www.youtube.com/channel/UCqdgIooQhYtUBo-auUlYw-Q Mainline Ventures Mainline Ventures stands alone as the premier strategy consulting firm dedicated to the energy sector, founded by former E&P C-Suite executives. They transform deal-making from an art into a science with their Process Driven Negotiation Technique, focusing on active deals and offering services like bespoke training, deal advising, and go-to-market strategies, often on a contingency basis due to their strategy's proven effectiveness. This approach not only yields measurable, scalable results but also seamlessly integrates with your existing operations, ensuring long-term sustainability without the need for changes in your team or technology. LinkedIn Link: https://www.linkedin.com/company/mainlineventures/ Website: https://mainline-ventures.com/ Wicked Energy For more info on Wicked Energy, please visit www.wickedenergy.io. For the video version, please visit the Wicked Energy YouTube channel at https://www.youtube.com/channel/UCL5PSzLBnSb7u1HD1xmLOJg If you or your company are interested in starting a podcast, visit https://www.wickedenergy.io/free-guide for a free guide on creating a successful podcast. Lastly, if you have any topics or guests you'd like to hear on the show, please email me at justin@wickedenergy.io or send me a message on LinkedIn.

Welcome to a brand new episode of Building Better Managers! As we step into 2024, join us for an insightful conversation with Daphna Gale and Rachel Peterson, seasoned coaches from New Level Work. Formerly known as BetterManager. In this episode, our hosts share the latest insights gleaned from coaching leaders across the globe, shedding light on the challenges faced by emerging managers, high-potential accelerators, and seasoned senior leaders. Tune in to discover practical strategies and valuable perspectives that can help you thrive in your leadership journey. It's time to level up your leadership game with Building Better Managers! Meet Daphna: 20+ Years Corporate Coaching: Daphna Gale, with 20+ years in corporate coaching, supports leaders across industries, blending a direct approach with compassion. Choice Catalyst Coach: As a Choice Catalyst, Daphna's mission is to uncover possibilities others may miss, guiding clients towards achieving their goals. Certified Excellence: Daphna is a Certified Professional Coach (CPC) through iPEC and a Professional Certified Coach (PCC) via the ICF, highlighting her commitment to top-notch coaching. Meet Rachel: Global Leadership Pro: Rachel Peterson, with 30+ years on five continents, is a seasoned global professional. Versatile Expertise: A leader in executive coaching and organizational development. International Coaching Credential: As a PCC-certified coach, Rachel has 3500+ coaching hours, serving 400+ clients globally. For transcripts and other available downloads, please visit the New Level Work website. https://www.newlevelwork.com/category/podcast © 2019 - 2024 New Level Work

It's time to chat with this powerhouse mama of three Rachel Peterson! Rachel has only been in the industry for five years and has quickly found success and crushed goals! She now leads a team that includes herself, an assistant and a virtual assistant. Though she quickly found success, Rachel admits a big obstacle for her is overcoming when burn out kicks in!⁣ ⁣ Rachel's team processed over 100 units last year and she has big goals to finish out this year! In this interview we willl learn more about her goals and get her advice on how to overcome those tough spots in business!

The Pitch is where we profile some awesome Kiwi businesses and give them the chance to sell their ideas to you. Today Lloyd talks to Rachel Peterson, CEO of Moments With Love. If you've got a business to pitch, get in touch - our email is lloyd@todayfm.co.nz See omnystudio.com/listener for privacy information.

Who is Mollie?Mollie works with creatives, coaches, and brands who struggle to answer the question: how do I talk about my business online? She helps them figure out what to say, where to say it, and how to "wow" their clients with their online presence and client experience. Her goal is for them to feel confident about the content they're creating on their social media, website, and other marketing channels because it "feels" like their brand.Key Takeaways1. Many business owners assume that our prospects have a lot more knowledge about what we do; our services, our products, and they don't and so we speak to them as if they do. We need to remember that2. Remember to speak to the client's problem, Focus on the client, and what they're really wanting or needing or the thing that they're struggling with. This will have a bigger impact for them than if you're talking about what you do and the features of working with you. That's all part of a good message3. What's one thing people can do to improve their online presence? You need to be on video, Your prospects need to see your face, they need to get an idea of you, they want to see your energy that is what's going to attract people to you. Valuable Free Resource or Actionhttps://mollie.mykajabi.com/social-content-ideasA video version of this podcast is available on YouTube : and on linkedin : https://www.linkedin.com/posts/stuartwebb_mollie-works-with-creatives-coaches-and-activity-6874038909647646720-vcPt————————————————————————————————————————————-Subscribe to our newsletter and get details of when we are doing these interviews live at https://TCA.fyi/newsletterFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at  apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Here's how you can bring your business to THE next level:1. Download my free resource on everything you need to grow your business on a single page : https://link.thecompleteapproach.co.uk/1pageIt's a detailed breakdown of how you can grow your business to 7-figures in a smart and sustainable way2. Join The Complete Approach Facebook Group :  https://TCA.fyi/fb Connect with like-minded individuals who are all about growth and increasing revenue. It's a Facebook community where we make regular posts aimed at inspiring conversations in a supportive environment. It's completely free and purposely aimed at expanding and building networks.3. Join our Success to Soar Program and get TIME and FREEDOM. : https://link.thecompleteapproach.co.uk/Success-to-SoarIf you're doing 10-50k a month right now: I'm working with a few business owners like you to change that, without working nights and weekends. If you'd like to get back that Time and still Scale, check the link above.4. Work with me privatelyIf you'd like to work directly with me and my team to take you from 5 figure to 6 and multi 6 figure months, whilst reducing reliance on you. Click on https://link.thecompleteapproach.co.uk/DiscoveryCall  tell me about your business and what you'd like to work on together, and I'll get you all the details._________________________________________________________________________________________________TranscriptNote, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)SUMMARY KEYWORDSmolly, client, talk, work, ideas, mistake, give, people, resource, dreadful, content, question, inspiration, hear, brilliant, conversation, problem, speak, expert, helpedSPEAKERSStuart Webb, Mollie MarroccoStuart Webb  00:22Hi, and welcome back to it's not rocket science by questions over coffee. This is a fight. I'm here with Molly Morocco. Maura, Molly Lou, Molly works with creatives, coaches and brands who struggle to answer the question, how do I talk about my business online, so she's really helping them to figure out figure out how to say what they're gonna say how to how to make it Wow, with their clients, and I'm really looking forward to the conversation we're gonna have today, Molly, welcome to It's not rocket science, five questions over coffee.Mollie Marrocco  00:50Thank you for having me. I'm excited to be here. Terrific. Well,Stuart Webb  00:53I hope you've got your coffee ready, or you've got some sort of warming drink, have some nice lemon water there just to keep me going. So let's start with the first question. I always like to start with Melissa, you know, what is the problem that your clients face that you're you see every day when you're working with them.Mollie Marrocco  01:15A lot of my clients don't really know how to talk about their business online, they really struggle to separate kind of what they're doing from what their client actually needs. So they end up kind of bragging about themselves a lot and talking about what they are doing. And they're not necessarily hitting on the certain notes that their clients or their audience actually needs to hear to get them to want to pay attention. Most people end up kind of talking about themselves. And they're not kind of saying those pieces that their client needs to hear to feel like they're understood, and that they actually understand the problem and therefore can solve it.Stuart Webb  01:51Yeah, it's that dreadful thing about the fact that you know your product really well. But you've forgotten the benefit it has to somebody buying it for the first time, don't you, you just you fail to see that because you're so close to the product, you're so in the in the woods of fail to see the trees around, youMollie Marrocco  02:07know, that's entirely true. And especially what happens kind of what you're saying is that whole Curse of Knowledge idea, which is where we kind of assume that our client has a lot more knowledge about what we do our services, our products, and they don't and so we speak to them as if they do, we kind of speak to them as if they're in college, as opposed to being in like sixth grade, which is really where most of them are. And so we speak over their head a lot. And so really bringing down what we do at its most basic level, so that a middle schooler could understand it is going to help you reach a lot more people because chances are if they understood it at the level that you understand it and could speak that same language, they wouldn't have the problem that they're looking to you to solve anyways.Stuart Webb  02:48So what's the thing that you see them do so often, that actually doesn't help them to solve this, what are the things that you're sort of seeing them do, which, which are the mistakes that you're trying to help them solve?Mollie Marrocco  02:59So the biggest thing that I think that they do is that they're not actually speaking to the client's problem, they're not outlining it for them, if they're focused on the client, and what they're really wanting or needing or the thing that they're struggling with, then that's going to have a bigger impact than if they're talking about what they do, and the features and benefits of working with them. That's all part of a good message. But most people tend to focus heavily on that side of things and their own authority, instead of kind of focusing on what their client and what their audience needs, because here's the thing, people don't care about you, they care about what you can do for them. And so if you're really focused on that piece of things, then they start paying attention. And there's, I learned this recently, and I thought it was so fascinating. The first person to kind of teach you something ends up owning that information. And a lot of times, they end up being the go to expert in there, or you want to be the go to expert in their mind. So they want to work with you, you kind of have this like weird, you know, monopoly on that piece. And so that is where like, if you are educating your clients, and you are spending time doing that, it makes a massive difference, because they're going to go to you to get more of that information because they actually trust you, because you were the one who has made it obvious that you can solve their problem.Stuart Webb  04:19You know, I love that. I love that, that that message there that, you know, if you're the person that teaches something, something to somebody, you're the go to expert, that's a really great message to sort of get there. So, you know, taking it down to the simple level. So everybody sort of recognises you as the expert because you're the one that speaking clearest, you're the one that's speaking it in such a way that nobody can get that wrong is a great way of encapsulating what you're talking about. That's absolutely wonderful.Mollie Marrocco  04:43Yeah. And I think too, like a lot of times we think well somebody else has already said this, you know, we're not reinventing the wheel, but I think we've all experienced it in our own lives where you know, we will go and we'll have someone say something and it won't click and someone else will say The exact same thing and it's the energy or something about the way that that other person said it work hits for us, or we've heard it, and then we get new experiences and those new experiences, then make it land in a different way for us and make it make more sense. So I think for people who are kind of like, well, I don't have anything to add to this conversation. I mean, you might not, but that doesn't mean that you're not providing value. And that doesn't mean that you're not going to help your audience. So you know, say it, because the way that you say it is what's going to attract the people who really need you and want to work with you.Stuart Webb  05:34Love it. Absolutely love it. So I guess that takes us on to the to the valuable free action or the valuable free resource that you've got, which is, which I presume is something to do with? We've got scrolling across the screen belief that at the moment, can you describe to us exactly what we'll find when we go to molly.my kajabi.com, forward slash social hyphen, content, hyphen, ideas, I think I've got that right, I should make sure it's in the notes. Anyway,Mollie Marrocco  06:00great job, I know, I probably should have shortened that link. So I created a PDF, it's a 17, page PDF. And really, what it is, is, it's all different content ideas broken down for you by what your client needs to hear how you can talk about yourself. You know, I think there's a lot of different lead magnets and resources out there for people. But what I really like about mine, is that I took the time to kind of think about things that are going to be very specific and almost granular to your business. But at the same time, they're going to apply to a variety of different businesses, because I think sometimes it can, you know, people tend to be a little bit more general, but I really wanted to give people resources that they could use. So it's pretty much over a month's worth of content ideas. So yeah, so you can just kind of go through it and like, Put your finger on one and say, This is what I want to talk about today. And I think the other thing is, there's, there's a good amount of prompts one of the things that always happens to me, and it irks me, and every time I make the same mistake, when I get inspiration, I have to write it down immediately. So like I have a note on my phone, and I write stuff down. But what inevitably ends up happening is I only write a phrase or a couple of words. And then I'm like, full of all this inspiration. And I go back to it, no idea. No, I like couldn't even come up with a post about I couldn't even come up with a sentence about it. So I feel like when you have those inspirations like bonus tip, write down as much as you possibly can even if you voice text it to yourself, because that's what's gonna, like spark that inspiration. So that's what I tried to do in this resource was give you enough kind of prompting and enough examples of what you know, you might want to talk about. So it doesn't feel like I've got nothing with that it really kind of is robust and can give you some content ideas.Stuart Webb  07:49You know, I think I'm going to download that now. Because it's gonna be really a 17 pages. That's a lot of information. Yeah, that's, that's brilliant. Thank you so much for that. So let's just get on to Question for at this stage, which is the What's the concept or book which really inspired you and you think would be most impactful for our audience to hear about.08:08So one of the things that has always been really important to me, and also kind of frustrating for me on the kind of consumer end of things is when people tend to sell to you a lot, and they're not doing it from a place of serving first. And so my mentor is Rachel Peterson, and she's incredible. And one of the things that she has kind of taught me is you just want to serve, you want to do everything with an open hand, when you have a discovery call with a client when you are, you know, offering someone something, you want to give them as much value as possible. And they're going to want to work with you. And if they take what you have to offer, and they run with it, and they're successful, that's fine too, because they are still going to remember that you were the one who helped them get there. And I think a lot of times we can kind of like want to hide things behind a paywall, and make people have to, you know, pay for our good stuff. But at the same time, if you are like giving a tonne of free value and providing you know, value to someone, they're going to see that and say, Well, this is what this person is giving me for free, well, then I totally want to work with them. Because I know that if this is how much value and you know, amazingness I'm getting here, I'm going to get even more once I actually go to work with someone. So I just I hate sitting on a webinar and having someone waste my time with all these like sales pitches. It's like give me value. And if you help me, I'm going to want to spend my money with you because you've helped me so yeah, that's kind of my my biggest fear. I thinkStuart Webb  09:35that's brilliant. And it's something that a mentor of mine has also drilled into me many years ago, which is, you know, when you're starting those calls with somebody start with being interested in them rather than try to be interesting to them. You know, start with that open hand as you said, be be interested in what they have got to say and what their problems are rather than trying to be interesting and kind of come up with the sparkle that somehow just doesn't quite meet their level and, you know, misses the point. So I think that's a brilliant message. I love what you've just done with that. And I'm going to be going to that that link in a few minutes time and making sure I've got that downloaded because I think 17 pages of value. So let's, let's come to the to the fifth question. And this is, this is the point where I can relax, thankfully, I don't have to think anymore. That's great. What's the question that I should have asked you? That I haven't yet? Once you've asked that question of yourself? Would you answer it for us, please?Mollie Marrocco  10:26Sure. So I think they the question that you should have asked me would have been what's one thing people can do to improve their online presence or like that? Yeah. So it's video, I think, you know, talking all of that stuff, like we need to be on video, people need to see your face, they need to get an idea of you, they want to see your energy like that is what's going to attract people to you. And like, I've had clients who, you know, I get on a call with them, they're like, I know, I want to work with you like, because they've taken the time to see the value that I've provided on video, and they feel like they already know me, you know, there's a relationship that kind of happens, where people see your face, they see your eyes, they hear your voice, they get to know who you are, and they feel like they know you because they're having this conversation with you face to face and looking in your eyes through a screen. But you know, it makes them feel like they know you and so then they want to work with you. And it kind of builds that know, like and trust factor in a way that, you know, doesn't happen if somebody is reading a blog post or an Instagram post or an article about you, they want to actually see you so a lot of people are scared to get on video, but it's really kind of like the way of the future and you just have to go out there and practice. It's, it can be intimidating. But if you practice and put yourself out there and start to figure out your flow, like you'll be great.Stuart Webb  11:46Yeah, I was gonna say, Well, you know, we're here on a video call today, we're doing this on video. It's, it's out there on the internet forevermore. And, you know, to be to be honest, you know, there is there is nothing wrong with making an occasional mistake in these things. Because people don't look at that. And, you know, I think that's what stops a lot of people. A lot of people are really worried about what if I make a mistake, or so while everybody else makes a mistake, we all occasionally do it. Nobody's gonna think very much of it. It's just a small mistake, just move past and, and do it and I I agree with you. You know, I started doing my blogs videos, and the first two were dreadful, and they're horrible to look back on. But hey, I've got better and I'm so well, you know, we all expect it.Mollie Marrocco  12:31Yeah, it's so true. And I think a lot of times we can kind of feel like oh my gosh, but they're going to be terrible. Yes, they should be and if you don't look back and say like, oh my god, I'm like cringing at myself over that then you haven't gotten better. You know? So it's really it's something that's super important to do. And I think not a lot of people are you know, taking as much time as they should and kind of putting that into video because you know, you can take a video piece of video content and share it you know, as opposed to you can like pull it down into smaller things make it a real make give you like it's there's just so much that you can do with the videoStuart Webb  13:08on your right is that they tap touch we you know, we we see the person we hear the energy we get to know whether or not that's a good energy for us. It works really well it works around particularly nowadays when none of us can see each other anyway because we've got these viruses and such like But enough of that we won't get there there. That's conclude the conversation by just saying you thanks so much for being with us. Molly, really appreciate everything you've said. Looking forward to seeing some of that stuff that you've got on that that site. Listen, people if you would like to get on the mailing list, which allows us to email to you on the day before we do these live so that you can actually watch people really interesting discussions like people with real expertise like Molly, go to this link which is https colon, forward slash forward slash TC a dot FYI, forward slash subscribe at TCA dot FYI fossa, subscribe, and get on the mailing list and then you can hear about these wonderful conversations. Molly, thank you so much for being with us. Really appreciate you taking the time. You've just delivered massive content and I really appreciate the time you've taken.Mollie Marrocco  14:12Thank you so much for having me. I really appreciate it and enjoyed myself. Okay,Stuart Webb  14:16thank you very much. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe

The importance of speed of content!  Start to get content out there.  It's a data point so you can start to learn.  Take on the identity of the learner.  I'll wonder is the clip overproduced?  Or is it to stripped down.  Don't over think it.  Just push it out and collect the data.  Don't take stuff personally.  I am just trying to learn.  By speed of putting it out there I'm increasing the speed of how everything works.  Pump the content out for speed!  Once I quit worrying about what my two best friends thought the floodgates of content opened.   Administrative: (See episode transcript below)WATCH this episode here: Table Rush Talk Show.Listen on the go at http://TableRush.net. Over 450 episodes and counting!Check out the Tools For A Good Life Summit here: Virtually and FOR FREE https://bit.ly/ToolsForAGoodLifeSummitStart podcasting!  These are the best mobile mic's for IOS and Android phones.  You can literally take them anywhere on the fly.Get the Shure MV88 mobile mic for IOS,  https://amzn.to/3z2NrIJGet the Shure MV88+ for  mobile mic for Android  https://amzn.to/3ly8SNjSee more resources at https://belove.media/resourcesEmail me: contact@belove.mediaFor social Media:      https://www.instagram.com/mrmischaz/https://www.facebook.com/MischaZvegintzovSubscribe and share to help spread the love for a better world!As an Amazon Associate I earn from qualifying purchases.Transcript: Mischa Zvegintzov Okay, on this final episode of this little series, I believe it's part four, Part Five, I'm going to talk about the importance of the speed of content, why you want to document and not create. There's creators out they're creating amazing content, by the way, that clearly takes a lot of work, a lot of effort, a lot of creativity. That's awesome. So I'm not Pooh poohing that at all. I think that I can't wait to have a team in place where I get to just create amazing stories, short form stories. I see him all over the place. Anyway, I'm going to talk about the importance of speed and documenting, not creating. So come right back after the interview and subscribe.Mischa Zvegintzov And that was come right back after the come right back after the intro, the intro. And if you're listening on in podcast land Hello, love you so glad you're a part of my journey with me and give me a follow. Give me a five star give me a shout out, like, let's let's chat, like send me something, or put a put a put a comment on there. If you're watching me right now Hey, thank you, I just it's awesome for me to, to be engaging on, you know, YouTube land. And in really being committed to that it's been a lot of fun. So subscribe. I think it's right down there. And then give me a comment give me a hello and send me an email my emails in his in the show notes. And quickly I use the Shure MV 88 To record this stuff while I'm out walking. super powerful. And I use been using the sheer MV88+ plus four little video little more video flexibility. Anyway, so the speed of content. What's really, I think important about documenting and not creating, or what's helped me so much in the beginning of my process here is that trying to get into document don't create and just start getting content out there start getting content out there is it's a data, it's a data point, so you can start to learn. What's her name? Rachel Peterson, I think it is her YouTube channel. I was watching her.Mischa Zvegintzov There's a neighbor and their dog who's going to talk louder. Who's going to talk louder? He is. There's somebody else over there too. I thought I'd found the quiet zone. total distraction.Mischa Zvegintzov Speed of content learning. I did I want to talk about and I've talked about this before. Maybe not on an episode, but the idea of the learner, I can take on the identity of the learner. I'm learning if you can think that I'm learning this is helping me right now I'm learning. So I don't overthink these clips that I'm doing. I'm putting out a ton of clips. And so I'm trying to learn how to tell a story with clips and over an arc of four to five to seven clips, right. As well as learn how to tell a story with one short clip as well. But my so I've got two things going on main one is how to tell the arc of a story to create an an end action with five out to seven short reels, tic TOCs you get what I'm saying? And so on some of the clips I've like over produced and with text and subtitles and graphics and Chinese stuff. And I start to wonder, Should I be putting that on there? Should I be putting that on there? Sometimes I'm like, I want to do it stripped down, should I strip them down? And I start to worry about like, Well what if nobody looks because I stripped them down or what if nobody looks because they're overproduced or what if what if what if and it's like don't overthink it start putting some out there that have almost no graphical call to action or graphical engagement other than other than the value of the video itself if that makes sense. What's another way you could say it other than somebody is engaged because they see who's being interviewed or what have you some of them it's like I you know put brain a brain on there on one and told the whole story of how great the lady is or this or that right and and I could get hung up on Should I put that out? How should I put it out? And coincidentally I watched this Tom bill you video Hey Tom bill you I hope you watch when they use subscribe to widget. Although Tom I will say this Tom's all about outwork everybody. I put in 16 hours a day. I'm too old for that. I will not put in 16 hours a day. I'm sorry. I'm not, I'm not buying in on that.Mischa Zvegintzov I've tried it, I did it in the mortgage days, made tons of money. And now I'm like, can I build the same thing, but with whose and with? I don't know, with? Yeah, just trust that the right people will help. Help will manifest in my life. It's I keep open to it, to support me to create, to create the same stuff. smarter, not harder, maybe I don't know, a nothing wrong with working hard, especially if you like what you're doing. But anyway, Tom, the learner. So Tom's got this idea take on the identity of the learner. And that, then you don't need to take stuff personally. You're like, I'm just trying to learn. I'm learning. I'm learning all the time. So I'm testing. I'm throwing stuff out there and seeing and seeing what the results are, and learning. And sounds like yeah, I'm just learning. Learning. I'm learning how to sell one to many. I'm learning how to engage. I'm learning on video, right? And you get to see me. So I'm learning. And I'm learning. I am literally learning to get stuff. So I'm like, oh, yeah, don't overthink test, throw it out there, test, throw it out there, test, throw it out there, over produce sub under produce some hashtags, some don't hashtag others, one hashtag on one, no hashtag on another, just like, throw it out there, throw it out there, throw it out there, and try and create this large data set. To see what works, what doesn't. So that's one thing.Mischa Zvegintzov And then the other thing is that by speed of putting it out there, I'm learning and getting better and more efficient. At the I know, I'm documenting, but at the creation process, right, like learning the functionality of all the platforms on creating the workflow, right workflow is very important. But I'm getting better at it. I'm learning I'm learning I'm learning. So I'm like, oh, yeah, this is how the platform works. This is how the editing stuff works. This is how all this stuff works. And I'm not at Russell Brunson stage yet, yet, where I have a massive team to help me create this. And God bless Russell man, he talks about it all the time. He's like, he puts stuff in perspective, I mean, his high end coaching group, the two comma club X, super fun, totally recommend it to anybody. You want to speed up your process, jump in this coaching group. But he's like, Hey, don't compare yourself to me. I've got a company of 400 people. I've got teams of people helping me do this stuff. But he does remind us that I started where you are, right, one day at a time, one day at a time. And so I'm, I'm like, get speed of content to learn.Mischa Zvegintzov That's the point of it. Create, document, don't create, pump the content out for speed, and I'm going to leave you for speed of learning and creating your dataset. I have one last thought for you. And this is perhaps my favorite thought, which I'll do a whole nother episode on. As soon as I stopped worrying about what my two best friends thought. As soon as I stopped worrying about what my two best friends thought. The floodgates opened up my creativity in my willingness to pump content out there. I was like, Yeah, I don't care what they think anymore. I'm tired of their opinions. I'm going full bore. And stop worrying about what your best friends think. And take action. Alright, have a good day. That's it.

Brew a cup and join Omar and Rachel for a chat! For those who tuned in for the episode with Amir Ghel this is the coffee Omar labeled as the best coffee he has ever tried. In todays episode we talk about the story of Hacienda La Esmerelda, coffee competitions, coffee varietals and what it takes grow an award winning coffee bean. Check out Hacienda La Esmerelda here! Equipment we use: Microphones: Sennheiser MK4 and Neumann TLM 103 MT Interface: Focusrite Scarlett 8i6 Cables: Kenable XLR 4m cables

New Year for Brenham Junior High - Rachel Peterson

Would you ever pay £75 for 100g of coffee beans? Scott and Jools travel to Panama and Bali to decide whether it's all a big marketing scam.Panamanian Geisha coffee regularly breaks auction records, with coffee recently selling for over $1000 per pound. We hop on the line with Rachel Peterson, co-owner of the famous Hacienda La Esmeralda Estate to discover what Geisha coffee is, where it came from and why people are now saying it will soon reach $10,000 per pound!Kopi Luwak are the coffee beans that are eaten and then pooped out by adorable Indonesian civet cats. We get the lowdown on this novelty coffee from Janice Girardi, founder of the Bali Animal Welfare Association. Be warned: the truth is shocking. You can support the show by supporting our wonderful sponsors!Discover how much CO2 is produced in each liter of Oatly compared to cow's milk: http://bit.ly/3aidSA3If you want truly transparent coffee, ask your roaster to get iFinca Verified: http://bit.ly/2YdpxdzHelp other people find the show by leaving a review on...Apple Podcasts: http://apple.co/39iTRdkCastbox: https://bit.ly/39iUhjUWhat's the most you've ever paid for a coffee? Tell us on Instagram! Caffeine Magazine: https://bit.ly/3oijQ91Jools Walker: http://bit.ly/39VRGewFilter Stories: https://bit.ly/2Mlkk0ODonate to the Bali Animal Welfare Association: http://bit.ly/2MiHbKhExplore Panamanian Geisha at Hacienda La Esmeralda: https://bit.ly/368C3iLWant to read a transcript of this episode? http://bit.ly/2MoTbdn

Join host, Dr. Eleonora Teplinsky, as she speaks with Rachel Peterson. Rachel was diagnosed with…

NOW FROM THE TOP, MAKE IT DROP!!! It’s been the year of WAP, so I brought on someone whose passion is women’s health, my dear friend and naturopathic medicine student Rachel Peterson aka @baby_lush ! Tune in as we talk all things pussy, including physical health, common myths, yeast infections, pelvic floor massage, cosmic connection to the divine feminine, and so much more. They don’t say “pussy power” for nothin. Enjoy!

Have you dismissed TikTok as a frivolous social media platform solely meant for “singing and dancing” teenagers? If yes, you are missing out on a gargantuan opportunity to supercharge your business. Our guest for today, Rachel Peterson is the founder of Social Media United. Rachel has more than 439,000 followers on TikTok and is a part of the two-comma club on Click Funnels.  In today’s show, Rachel puts to rest some wrong, preconceived notions about TikTok and reveals various hacks to leverage this amazing tool for your business. When it comes to online marketing and getting leads, how does TikTok stack up against tried and tested platforms like Facebook and Instagram? Is it true that TikTok caters to an extremely young demographic? Can you generate business from TikTok if you are a traditional business targeting an older, more established audience?  Additionally, we also discuss TikTok’s Chinese origins and discuss if you should be worried about data security at all. We hope you enjoy this show! Key Takeaways: 00:00 – Rachel’s background information  01:40 – Why TikTok is THE best ultimate social media platform for promoting your business 03:12 – Is TikTok overly frivolous? 05:20 – Talking demographics – what is the age of a typical TikTok user? Should you advertise if you are targeting an older demographic? 09:50 – Considering that TikTok is a Chinese platform, should you worry about data security? 11:48 – Instagram vs. TikTok – how do they stack up? 13:56 – How Rachel managed to build a 439,000-follower base on TikTok in a very short time 14:58 – Using TikTok to supercharge other social media platforms 17:05 – Expert tips for creating viral TikTok videos 19:53 – How to create easily editable TikTok videos 21:49 – How to discover trending topics on the internet 23:26 – Is it a good idea to buy a pre-created TikTok account with a sizeable following? 24:50 – What are the two kinds of TikTok videos? 28:35 – How often should you post on TikTok? 30:03 – Rachel shares her contact information 30:53 – Different ways to convert a lead into a buyer on TikTok 32:44 – How can you get a business or pro account on TikTok? 34:33 – Can you run pay per click ads on TikTok? 37:15 – How can you connect with your target audience on TikTok? 39:38 – Discussing lighting and camera set-up 44:49 – Some awesome tools that Rachel cannot live without Quotes: “My personal favorite is to get them on my list or get them into the front end of a funnel, and then just nurture them the rest of the way like I would with any other traffic source.” “I love evergreen educational content because there's a snowball effect of having all that on my profile.” “We've got the four E's: we've got entertainment, and engagement and emotion. And then we also have evergreen content.” “The beautiful thing is you have a marketing piece that can generate an exponential amount of views. In fact, right now we're averaging almost a million video views per day just on my platform alone.” Resources: Founder’s Club Rachel’s Website Canva Active Campaign Dollar Eighty

Recently I was asked by Rachel Pedersen what my favorite books are and why. So I wanted to share three that I’m loving right now. On this episode, Russell gives you his top 3 book recommendations and explains why they are so important to him during the phase of life that he’s in right now. ---Transcript--- What's up everybody. This is Russell Brunson, welcome back to The Marketing Secrets podcast. Today I'm going to drop on you some of my favorite books that I'm reading right now. Hey, everybody hope you guys are doing awesome. So we're getting closer and closer to Halloween, depending when you're listening to this. Halloween was my favorite holiday for basically my entire life. I went trick-or-treating until I was 21 years old. And those who are like, "Wait Russell, weren't you on a mission when you were at 19 and 20? And the answer is yes, and yes, I dressed up as a Mormon missionary going door-to-door, because I already had the costume on. I got free candy. It was awesome. Oh, it was the good old days. Anyway, I love trick-or-treating. I love Halloween, love everything. In fact, when my kids were born, I was like, "This is the greatest thing in the world. Halloween was amazing before, it's even more amazing now." And went trick-or-treating every single year until about three years ago. Three years ago was when I bought my Batman suit. We launched Expert Secrets, our affiliate prize was to give away these Batman and Iron Man suits. I got my own custom-fitted, it was so cool. And I was so excited because that Halloween I was going to be Batman, legit Batman. And I was going to put on the suit and I was just so excited for it. And I remember it was a long day at the office, I got home as quick as I could, and I was trying to… oh, and the kids had wrestling practice. We got wrestling practice and come back. And kids gets home and I'm getting them all ready, giving them dinner, because I have to race back to the office to get the Batman suit on, which is an hour long project to get that suit on. I'm so excited. Feeding the kids, about to race back to the office and all of a sudden doorbell rings. And I go to the door and it's one of Ellie's friends. And friend's like, "Hey, is Ellie here?" I'm like, "Yeah, but what are you doing here?" She's like, "I'm coming to go trick-or-treating with Ellie." I was like, "What?" I'm like "I trick-or-treat with my kids." Ellie runs over, "Oh, bye Dad, I’m heading out.” I'm like, "No, you can't." And Collette is like, "Why not?" Because this is my holiday, you can't take my daughter trick-or-treating. And Ellie took off with her friends, she was gone. And a few minutes later the boys got calls from their friends and they're like, "We're going, we're going trick-or-treating." And they took off. And I remember, I wasn't ready for it. I don't know, it's like the kids leaving home, only worse. I wasn't ready for it. And I remember they were all gone and it was Aiden and Norah. Norah was tiny at the time, she was maybe two at the time. And so I didn't get my Batman suit on. We go out to the car and got Norah's suit and everything and put her in the car seat. By the time we got in the car she passed out and she was out cold. And so it was Aiden, me and Collette. So we drove to this neighborhood. Aiden got out with Collette, started trick-or-treating, and I passed out in the car. And that was the saddest day of my life. I miss Halloween. Anyway, I come to grips with it now. My kids are awesome. They can have friends. It was just, I wasn't ready for it. You know what I mean? You're planning your kids are going to leave the house someday, and then all of a sudden they just leave, without any preparation. Anyway, so Halloween was my favorite holiday until that year. And now my favorite holiday is 4th of July, because I spend more money on 4th of July than any sane human. And so because of that, everybody comes to me. And I'm doing that to compensate for Halloween being stolen from me by kids. Anyway, that's how I really feel. I'm just joking. Anyway, that's a true story. So 4th of July is my new favorite holiday, but it always was Halloween. And so as Halloween gets closer, I still get excited. I'm not going to lie, I love the leaves falling and the seasons changing and pumpkins and candy and just all the things. So anyway, one of our family traditions is every year for Halloween we go to Albion, Idaho, where there's this old college campus. It's in early 1900s, there was a thriving college here. In 19, I don't know, 1920 or something, it went out of business. So it's been vacant for 100 years. And a couple of years back, this family bought it and they renovate the whole thing and turn it into, one of the dorms they turned into a bed and breakfast. And then the rest of it, they turned to haunted houses. There's a zombie house, a clown house, and it's these old creepy buildings from the early 1900s. And anyway, it's insane. So we go every year. This year we took two of our friends, Rachel Peterson and her husband, Paul, and they came with us, which was really, really fun. So anyway, on the trip down, Rachel asked me, says, "What are your favorite books you're reading right now?" Everyone time someone asks me that question about books, I always freeze, because there's so many. I'm obsessed with books. I have more books than anybody I know. And I buy them every day and tons more. And I don't read most of the books, I listen to most with audio. But I buy the physical book too, because I like having physical books. Anyway, all sorts of turmoil. I sat there like a deer in headlights thinking. I kept thinking and thinking and I realized right now ... And it's tough, because you know how it is, different seasons of your life there's different books and all those kinds of things. So anyway, I'm in a season of my life I'm actually really excited for. I'm preparing, not really, I'm mentally thinking about my next book. I think I told you guys before, my next book. I bought the domain bootstrap.com. So the book's going to be called Bootstrapped, and it's going to be the ClickFunnels story, how we did it. It's going to be different, because all my other books have been how-to books, right? How to get traffic, how to build a funnel, how to write copy, things like that. But this book's not going to be how-to, this is the story of it. And so I've been obsessed, listening to books about companies and people telling their story about how they built the company. And so I've been listening to a lot of those lately just to understand how to write that way and how to tell stories that way that's different, right? It's different than how I've typically done things. So for me to be able to write this book, I'd have to change my skillset. And this hopefully is a side lesson for everyone. A lot of times when we have to do the thing we want to do, we have to learn something completely different, right? A lot of you guys, if you were a business before and you come into our world, you're like, "Oh my gosh, business is different online." We have to change how we think. And so for me it's the same way. For me to write this next book, I have to learn how to write differently. And I understand that and respect that. I'm paying attention to it, I'm trying to learn it. So anyway, so I've been listening to a lot of books about companies, about their stories, because I want to hear how people tell their stories. And so my three books I want to recommend to you today are all books about people with companies. And they're good for a couple reasons. Number one, they're fascinating books. Number two, they're really good storytellers. The way they tell their story was fascinating, where I was sucked into the book and I couldn't stop. In fact, two of these books I've listened to twice, and one I will probably listen to again. I just finished it yesterday, so that's why I haven't listened to it twice yet. That's rare for me. I don't normally read things twice, because I have so many books coming in. But two of the three books I have already listened to twice, which is a testament of how good of a story that they actually are. So with that said, in no particular order, I'll give you my three books. Number one book. And this one I'm nervous to tell you guys about, because it's the dark side of entrepreneurship, okay? A lot of times you hear stories about, "Oh, here's how so-and-so built their company." And it's this positive thing and there's ups and downs and trials and tribulations. But for the most part it's a positive experience, right? This is actually a book about a website called The Silk Road, which is a website that's on the dark web that sold illegal drugs. And so it's the negative side of entrepreneurship, but it's one of the best stories ever. So the book is called American Kingpin, okay? American Kingpin. And the premise of it is there was this kid, think he's 22, 23 year-old kid, he's libertarian and he felt that people should, if they want to do drugs, they should be able to do drugs. If they want to do it themselves they should be able to do it, right? And so he talks about that a little bit, and then he had this idea for a website where it's the type of site where people can come and buy and sell drugs on the dark web and he'd take a commission of every single sale that happened, right? And so that was this idea. Now the problem is that he didn't know how to code and it was illegal to make what he's trying to make, so he couldn't go hire coders on Script-Lance or oDesk like we would, it's illegal. So he had to teach himself coding. Then he started building the site. And it's crazy. I don't want to ruin the story, but it is amazing. He basically ends up building this empire. And he had every government agency coming trying to take him down, from DEA, FDA, FTC, all of them were trying to come and get him and none of them could figure out who he was. And so the story is just so fascinating. The way it's told, oh, it's so good. And one of my favorite parts is there's a scene where he's in downtown San Francisco, he's walking around, he's looking at all of the tech buildings, right? These huge companies worth billions and billions of dollars. And he's walking around by himself with a backpack on looking at these buildings and realizing that his company was worth more than any of these buildings, but if he told anybody about it, he'd have to go to jail. How cool is that? Even though everything he was doing was illegal, he was still an entrepreneur, went through the same trials and problems and ups and downs that we have to go through. And so I love this book. It was amazing. It's called American Kingpin. And it is the first one that I wanted to recommend. Also, the writer who wrote it is ... I literally, I tried to message him like, "Hey, would you want to write my book for me? Because you are such a good writer." At the end of the book, he tells about how he did it and talks about the tens of thousands of hours of research and all the papers and documents and court cases he had to go through to write this book. And he went on to say that on top of him just going and actually writing the book, he didn't just be like, oh… he looked at, what was the weather in San Francisco on that day? What was happening here? Happening here? When he's telling the scenes of the story, it was actually like what was really happening at the time. Oh, anyway, it's so good. I listened to it twice. I'll probably listen to it again, it's that good. I think they're going to make a movie out of it. Apparently there's a documentary made about it, but the documentary is horrible. Don't even watch the documentary about Silk Road. Just read the book, because it is insane and it's worth your time. So there's book number one. All right. Before I open up to book number two, I've got a secret message here about a cell phone number. And I want you guys all to text here in a few seconds. So I'm going to take a pause and do a really quick promo for the community, my texting community, and how you can get on it right now. All right. By the way, I'm having fun with the texting community. I've been sending out cool stuff every day, at least I think it's cool. Audio messages every morning, giving motivation ideas, inspiration. So if you're not on it yet, go and get in there. All right. Book number two. You guys ready for number two? Number two is a book called Lost and Founder. And this is a book by a guy named Rand Fishkin. And I love this book for a couple reasons. Rand started a company called SEOmoz, and he started about the same time I was getting started. So I had a chance to watch what he was doing. And Rand, I have so much respect for him. I think we both look at the world differently. I think he would disagree a lot of things I believe, I disagree with things he believe, from how to run businesses. But man, I have so much respect for him. And I remember watching, because I went the whole, bootstrapped, build a company through ads and funnels and things like that, and he went the other way of building a really good product and raise money and things like that. And it was interesting because looking at the outside, I never knew if I was right or if I was wrong, "Should we be taking out money? What should we be doing?" And in fact, in my book, Bootstrapped, there was this chance meeting where Rand actually came to Boise and spoke at an event. I showed up to the event. He told the story about Moz, how he took on money, his whole thing. And I remember listening to the story. In my head I'm like, "Okay, the next step for ClickFunnels is for us to take on money." And when he got done, normally I would leave something like that, I'm too introverted and shy, but one of my friends, BJ Wright, was there with me. He was like, "Let's go talk to Rand, let's go talk to him." I'm like, "Oh, okay." So BJ pulled us up there and BJ asked him, basically said, "Hey, you took on money, was it worth it? Tell us the real story." And Rand was very raw and honest and like, "No, it ruined everything." He went on, he's like, "I suffered depression." He's like, "I had to quit from CEO." He's like, "I don't even have my own car. I don't make that much money." And just going into the whole things. I remember when he got done telling me this whole thing, I remember getting in my car and voxing Todd and everybody on my team, "We are not taking on money no matter what it takes." He literally diverted me from taking on money. If it wasn't for him saying that, the next phase for ClickFunnels was to take on money. And so, because of that we didn't. And it was interesting, because publicly in his presentation, where he's telling the story about taking on money, but then privately, he literally told us don't do it. And I remember always thinking about that and wondering how he felt. And after he left Moz, a couple of years later he wrote a book called Lost and Founder. And Lost and Found founders is him telling a story. And in his book he explains the dangers of VC money at a level that I have never understood before. It was so clear and concise and oh, I'm so grateful for that book. Grateful for Rand, first off, for steering us in a different direction. But second off, the book is such a good illustration of why. And I hope you guys, especially my world, where we're talking about how do you go funnels, bootstrap things, man, that book was one of the best to show the opposite side of that, what happens when you do take on money and the scary side of business that a lot of us aren't aware of until it's too late. So Lost and Founders is book number two, super well written. Rand's an amazing writer, and just someone I have a ton of respect for. So that's book number two. All right. You guys ready for book number three? My third and final choice today is the book I finished last night, which is called Shoe Dog by Phil Knight. And a Shoe Dog is the story about Nike. And I've had so many people who told me to read this book over and over and over, and I kept fighting it, fighting it. And finally, it was actually interesting, Dean Graziosi told me I had to read it. And I was like, "Oh yeah, I've heard that by a lot of people." He said, "No, you need to read it for a different reason than everybody else." And I was like, "Why?" Dean and I talk about our kids a lot, and Dean and I both have children that we had butt heads with and struggled with sometimes. And he said that there's this part in Phil Knight's story where he had two children and he said that one of the kids he never could figure him out. It's like this puzzle, could never figure it out. And he always just struggled. Said his son would not wear Nike's. His son, whatever his dad wanted, he wanted to do the opposite and just, it was really hard. He said eventually, I think his son was 28 years old, he ended up passing away in a tragic accident. And one of the things he said in the book, he said, "Man, if I can do my life over again, I would've focused more energy on trying to understand the puzzle of my son". Oh, I'm getting emotional. Anyway, so that was the reason why ... After Dean told me that, he's like, You should read it, because I think for both of us ... " He's like, "We need to spend more time trying to understand our kids that we struggle with." And so I said, "Okay." And so I started to read the book and oh, so glad I did, for so many reasons. Number one, just helped me to understand that and put more focus on my kids, which I think is so important. And number two, it's just a fascinating story of the story of Nike. I didn't know all the story, how it happened and all the things he went through to make it possible. And anyway, it was such a good book, and I hope you guys have a chance to read that one as well. So there are my three books. Number one, American kingpin, number two, Lost and Founder, number three, Shoe Dog. All amazing books. Again, it's so hard to have a comprehensive list of all the amazing books in the world. But I thought three that are telling stories of companies, they will inspire you, they will motivate you to get you ready to build your company or give you ideas for the next steps in your company. And then also, how it relates to your life and your family and things like that. I think those books are amazing. Hope you enjoy them. With that said, I appreciate you guys all. Please, take a picture. If you enjoy this, take a picture of it, post it on Instagram or Facebook, wherever you post it, and then tell me your favorite books in the comments and tag me. And I'd love to hear what books you're reading so I can decide what to read next. Thanks everybody. And I'll talk to you soon.

www.haciendaesmeralda.com/This episode of the podcast is brought to you by Eversys - manufacturers of SUPER traditional espresso machines that embrace new technology, design aesthetics, and a guaranteed return on investment at a time when purchase decisions will be measured, and safety is paramount.To find out more about the range of Eversys machines available, head to http://bit.ly/MIF_eversysMAP IT FORWARD Online Group Mastermind Coaching available in Coffee Roasting and Leadership/Business Development at www.mapitforward.org/groupcoaching.Visit our online merch store at www.mapitforward.org/merchThis podcast is available on Youtube, Apple Podcasts, Stitcher, Google Play, and most other podcasting platforms on Apple and Android devices.For more details go to www.mapitforward.org/podcasts and follow us on social media @imapitforward.

Today I'm speaking with Rachel Peterson. Rachel is a breast cancer survivor who is bringing awareness to the decision to "go flat". She has such a beautiful energy, and I cannot wait for you to meet her. A podcast to encourage and empower the cancer community.   Hosted by Jessica Walker, founder of Better + Co.   Thank you for listening! A special 10% off discount specifically for podcast subscribers: https://www.betterandcompany.com/discount/GETTINGBETTERPODCODE: GETTINGBETTERPOD

La empresa Facebook anunció que construirá un centro de datos mundial en DeKalb, Illinois, con una inversión de más de $800 millones de dólares, que dependerá de la energía renovable y traerá alrededor de 100 empleos operativos a la región noroeste del estado, así como cientos de trabajos de construcción. La compañía tiene otros 15 centros de datos a nivel mundial, pero el de DeKalb es la primera instalación de este tipo en Illinois y se encontrará entre los más eficientes en cuanto al consumo de energía y agua del mundo, informó Facebook en un comunicado. El sitio se construirá en un terreno propiedad de Facebook de 505 acres, donde se proyectan cinco edificios, dos de ellos se completarán para el 2022, aunque a medida que pase el tiempo la compañía decidirá si tiene sentido que siga expandiéndose, dijo Rachel Peterson, vicepresidenta de estrategia de centro de datos para Facebook. Los 100 empleados previstos incluirán técnicos, ingenieros, gerentes de construcción, gerencia de instalaciones, profesionales de logística y personal de seguridad. Una vez en línea, este centro de datos será parte de una red que conecte a personas de todo el mundo. Además, cientos de trabajadores de la construcción trabajarán en el sitio durante varios años. Facebook eligió a DeKalb, en los suburbios del oeste de Chicago, debido a su acceso a energía renovable, a su grupo de talentos, instituciones de educación superior, y a sus fuertes socios comunitarios, y una infraestructura sólida. Se prevé que el centro acelere las oportunidades para que la comunidad atraiga empleos calificados, al tiempo que aumenta la ventaja digital competitiva de la región noroeste. Esta instalación de 907,000 pies cuadrados será el centro de datos número 12 de Facebook en los Estados Unidos, tendrá un respaldo de un 100% de energía renovable, utilizará un 80% menos de agua que el centro de datos promedio, y una vez completado contará con la certificación LEED Gold, proyecta el gigante de las redes sociales. 9.-Autorizan vuelos de prueba al 737 MAX de Boeing La compañía Boeing, con sede en Chicago, recibió la aprobación de la Administración Federal de Aviación (FAA) para iniciar vuelos de prueba de su avión 737 MAX, y confirmar que puede volar de manera segura con el nuevo software de control de vuelo. El regulador de aviación de Estados Unidos autorizó iniciar los vuelos de prueba formales para el 737 MAX de Boeing, los cuales se realizarán durante varios días, atravesando una serie de posibles escenarios de emergencia, informó la FAA. El primer vuelo de certificación despegó de Seattle la semana pasada y cumplirá varias horas. El año pasado se determinó que el avión 737 MAX, el más vendido de Boeing, permaneciera en tierra después de dos accidentes que dejaron 346 muertos, en vuelos pertenecientes a Lion Air y Ethiopian Airlines, con cinco meses de diferencia. El fallo desencadenó una crisis financiera en la compañía de 103 años de antigüedad, provocó demandas de las familias de las víctimas y planteó preguntas sobre cómo Boeing y la FAA llevaron a cabo su proceso de aprobación de seguridad. Los investigadores culparon a las fallas en el sistema de control de vuelo, que Boeing ha estado revisando durante meses para cumplir con las nuevas demandas de seguridad. El año pasado se planearon vuelos de prueba, pero las investigaciones descubrieron una serie de nuevos problemas de seguridad que han retrasado el regreso al servicio. Las pruebas serán realizadas por pilotos de la FAA, y evaluarán los sistemas clave, incluida una versión revisada del software de control de vuelo que estuvo implicado en los dos accidentes. Se cree que el sistema original anuló los comandos de los pilotos y obligó a ambos aviones a realizar inmersiones catastróficas. Después de las pruebas, podría pasar semanas de análisis de los datos de los vuelos. Pero incluso si este proceso es exitoso y las pruebas resultan correctas, se necesitarán meses de más controles...

-Vi er alle litt rasister, og det må vi innse om vi skal komme videre, mener Rachel Peterson i Minneapolis. Alle nærbutikkene hennes ble brent ned av demonstranter denne uka, men hun forstår sinnet til afroamerikanske ungdommer i hjembyen. Bli med til Minneapolis som har hatt den mest dramatiske uka i sin historie.

While the pandemic is keeping everyone apart, we have utilized the latest in technology to maintain our connectivity. ONE Troy at Home is a limited podcast series featuring interviews with teachers and how they're adapting to this new method of instruction. This episode features an interview with Rachel Peterson, a Chemistry and GBBE teacher at Athens High School.

Curious about detoxing? Cate and Rachel Peterson take you through what to expect and how you will feel.   What you’ll get out of tuning in: What happens when you detox How is your energy level detoxing How you feel after a detox   Links Mentioned in Episode: Join the APRIL LIVE Yogidetox SHELTER   Show Highlights: Cate shares individual stories from Yogidetox Cate explains how detoxing brings forward different practices Cate tells a story about weight loss when detoxing Cate tells the story of her seven day fasting experience   Timestamps:  1:58 What to expect when detoxing 6:55 Shifting from the outter world to the inner world 15:19 How long should you detox 27:20 Losing weight when detoxing  Favorite Quotes: “Processing some of the past out and allowing the present and the future to start to come in” “It increases our mental clarity as we allow ourselves to pull away” “There's no abstinence, there's no discipline, there's finding the abundance of nourishment on all levels” “Really go in and enjoy the cocoon and that energy of becoming”

Part 2 of 3 from my presentation from Funnel Hacking Live 2018 where I talked about this new concept called "Conversation Domination". On this second part of Russell’s Conversation Domination Presentation at Funnel Hacking Live 2018 he talks about the different “channels” on your phone that you can use to gain a following. Here are some of the awesome things you’ll hear in this episode: Find out what channels would be considered a reality show, a talk show, a sitcom, and radio show. See why Russell is so obsessed with Instagram, and why he thinks it is the most powerful platform. And find out how you can get 10,000 followers quickly in order to use the “Swipe up” capabilities on Instagram. So listen here to the second exciting part of the Conversation Domination Presentation from Funnel Hacking Live. ---Transcript--- Hey everyone, this is Russell Brunson. Welcome back to the Marketing Secrets podcast. I hope you guys enjoyed the first of the three episodes of the conversation domination presentation. Today I’m going to release the second part of this presentation, which will be diving deeper and deeper into it. I hope you guys are enjoying this concept, and you’re starting thinking in your minds, how do I dominate this conversation so when my potential customers are on any platform all they see is me telling my stories and making my offers, all that kind of stuff. So I’m going to queue up the second part of this presentation right after we get back from the theme song. So right now, the first step in this process is shifting your mindset from buying ads to sell products, to buying ads to build your distribution channel. Does that make sense? So all these things that are all pushing ads, I want to build distribution. I’m building email distribution, messenger distribution, and the last thing at the very end there that says, “MD” that’s the cool stuff we’re going to show you tomorrow night. That’s the new update inside of actionetics, called actionetics multi-dimensional. So MD, that’s what we’re talking about here that’s coming up soon. Alright so all the ads goal is to build distribution. So what’s the goal of my distribution? The goal of distribution, of having this distribution channel is to sell stuff. That’s it. Some of you guys are all trying to be romantic about it, “Oh no, to build a relationship.” Yeah, that’s all nice, but I want you to  understand, the reason why people built TVs and they hired the cast of Happy Days to learn roles and get scripts and build the entire show was for one reason and one reason only-so they can sell stuff during the commercial. This is the Sham Wow guy, I actually met him one time, so funny. I don’t think he was advertizing during Happy Days, but that’s the key. So what we’re doing is we’re getting all the distribution so we can build these lists and we can sell them products and services, that’s the secret, that’s the key. Now what if the typical, there’s a couple of problems with traditional online distribution like email and messenger. First thing, email there’s kind of a feeling like if you email someone more than once a day, how many of you guys get annoyed, “Why is this person emailing 5 or 6 times a day?” There’s kind of like these unset rules of just, once a day is max, and some of you guys are less, like once a week or twice a week, or three times a week. There’s just kind of like these weird rules where that’s kind of as much as you can possibly do. If you get more than once a day, it gets kind of weird. Messenger is even more intimate. I remember, I’m a huge Tim Ferris fan and he launched his messenger bot and I opted in and the first 48 hours I got like 14 messages. And I don’t unsubscribe from almost anything because I’m a marketing guy who loves stuff, and I remember being so annoyed. He keeps sending these, messenger is so intimate, so I feel like me personally, once to maybe twice a week is the most I can message within messenger before you cause weirdness and disconnect. So that’s a limit that we have here. If you look at other things like text messaging it’s even less. If you text someone once a day, you’re going to jail. It’s crazy. So they have these limits. So they’re good limits, but they’re definitely limits. So when I understand, to have this distribution channel, what should I do with it? How can I increase how I can connect with people? So what I do is my distribution, my email and my messenger, the goal outside of selling stuff, which is my number one goal, my second goal is to build the shows on my channel. I’ll show you that here in a second. That way we can sell more stuff to more people. So I’m using this distribution now to build my channels, to build my instagram following, to build my Facebook following, to build my YouTube following, to build my podcast. So I’m using my once a day, maybe twice a week, whatever those things are, outside of selling products and services I have, I’m using it to build these channels. Because if I build a channel of a thousand, 5 thousand, a hundred thousand people, then on that channel I can do a whole bunch of stuff more often. So we’re going to be building our individual shows on the platform, on our phone. This is coming back to what Gary V. talked about earlier. There’s Facebook app, there’s Instagram, all these apps are here on people’s phones, we’re building our personal show on each of these. Some of you guys are probably wondering, “Why do I need a show? I’m selling soap.” Or I’m selling “this”, whatever it is you’re selling. And this is why. How many of you guys remember Arsenio Hall? That’s it? How many of you guys remember Arsenio Hall? Arsenio Hall was a talk show host, big famous dude back in the whenever, back when I was a little kid. How many of you guys saw him on celebrity apprentice, 2 or 3 years ago before Trump ran for president and the whole thing disappeared? Do you guys remember this? So there’s a really important lesson here. So Arsenio Hall is on celebrity apprentice, he’s trying to win this huge thing and all sorts of stuff. And they’re doing a fundraising activity. So everyone’s out there and calling all their famous friends trying to raise money for some charity. And all these people out there are calling these people and making a bunch of money, and Arsenio Hall is sitting there and he calls every single person he’s calling, and nobody answers his thing, nobody’s picking up. And when the entire thing was over, he raised zero dollars for the charity by calling his network of contacts. And he’s sitting there on this couch this one time, and he says this thing that was just so powerful to me. He said, “When I had my own show, everybody returned my calls.” He lost his platform, he lost his show. When you build a platform like this you guys, everybody will return your call. The reason why I can get into networks and people that most people can’t is because I have a platform. Do you understand that? When Tony Robbins was launching his book last year, he lets me interview, lets me talk to him, all sorts because I have a platform. In the markets you’re in, if you have a platform, all sorts of doors will open for you. Just like Arsenio Hall. If you don’t have a platform it’s going to be harder and harder and harder. So that’s why there’s value in building up these channels, because it opens up insane amounts of doors, plus your followers are there. Alright, so if you look at the different platforms, they all work on different premises. One of the biggest mistakes people make a lot of times is that they think all the channels are the same, so they make one message and they spam it out to all the things. It’s like, ugh. There’s things you have to understand about each platform. If you understand the differences and how to actually publish on them, it becomes really, really fun. So I look at instagram as my reality show. So if you think about reality shows, think about the Bachelor, think about the Apprentice, think about Survivor, think about American Idol, think of all these different reality shows. It’s reality, how you’re interacting with somebody is like that. So I’ll go deep on that here in a second. But instagram is my reality show. Facebook is my talk show. So think Tonight Show, think Ellen, think The View. It’s a talk show, that’s how that platform is used. Number three platform that I talk about is YouTube, which I position YouTube like a sitcom, like Seinfeld or Friends.  And the number four platform we talk about is podcasts, which like a radio show, like Howard Stern, Glenn Beck. And then there’s other channels that are coming. Gary V. talked about other channels are coming and we need to be aware of those. Because if a channel comes you can jump in it quick before it gets too big, and you can build out your channel quickly, big things are happening. So I’m always looking for the new channels. The one I’ve been looking at recently is Twitch. How many of you guys have ever seen Twitch before. This is the ESPN of our little phone, except for instead of people sitting there and watching soccer or football or wrestling or whatever sport, they watch each other play video games. It’s insane. But if you go to Twitch and watch those channels, 100,000 people watching someone play a video game. It is the Sport Center of our phone, it’s crazy. So in your business could you start a game of business or a game of whatever you do and make it into a thing? Maybe. We’re probably going to be launching a Twitch channel where we all just build funnels all day long, and we let everyone….anyway, who knows? It’s going to be fun. But I’m looking for channels coming, this is one. But as the phone keeps growing more things are going to be happening. Right now, it’s still very few that get all the eyeballs. If you look at the social networks, the ones that have the majority of the eyeballs are the four we talked about earlier. So Instagram is your reality show, Facebook is your talk show, YouTube is your sitcom, podcasts are your radio show. And there’s other ones, your blog, pictures, there’s a whole bunch of other ones as well. And every business is going to be different. Some of you guys, pictures might be really big for your business, other people that might be the worst thing in the world. Some of you guys like to Tweet and that makes a lot of sense. So it’s kind of like, what platform works for your business? Alright, so the question is why do we build multiple shows? And I want you guys to understand, I had this big epiphany a little while ago. How many of you guys like to read blog posts? The weird thing about people who like to read blog posts, this is deep, they like to read blog posts.  Is that weird? How many of you guys like to watch YouTube videos? People who like to watch YouTube videos, it’s really weird, they like to watch YouTube videos. How many of you guys listen to podcasts? People who listen to podcasts, they like listening to podcasts. It’s really weird. So I was thinking about this, Steven Larsen, is Steven Larsen here? Yeah, that’s what I was hoping for. So I love Steven, he’s one of my favorite human beings on earth, and what’s funny about Steven, I know that Steven’s not on Instagram, so if I post anything on Instagram he’s like, “I have no idea what you’re talking about.” But if I mention it on my podcast he’s like, ‘Dude, I heard your podcast.” He listens to podcasts, he’s not on Instagram. There are people who are only on YouTube and they’re not on Facebook. People have the platforms that they love, that they love to be at, so if I’m only on Faccebook, a lot of people don’t like Facebook and I’m missing out on huge audiences who are listening to podcasts. Listening at different places. So I can be everywhere because there’s crossover, but people have favorite platforms. Not everyone likes all the channels. I guarantee everyone likes one channel, that’s where they go to for their news, their entertainment, so it’s there. So I like to be in all the places so I can get to all the different people and all the different channels. So my question for you guys, out of all these channels right here, which one do you guys think is the most important to grow for your own conversation domination? All of them, no, you’re wrong. Any ideas? Which do you think is the most important? You guys are all over the place. So I’m going to make an argument because this is probably a little controversial, but I think I’m right. I think the most important channel to build first is actually Instagram. What? Three people are freaking out, everyone’s like, “No!” And this is why, this is my framework for this presentation. The cool thing about Instagram is that on email I can send like one email a week or day, Facebook messenger, one or two a week maybe. On Instagram, I can literally with my own reality show carry this phone around with me and I can do 20, 30, 40, 50 little mini episodes a day, nobody cares. The look forward to it, it’s crazy.  So I promote Instagram because Instagram gives me the ability to promote all the different things that I’m doing all the time, and to actually promote the episodes. So a couple of things, number one, Instagram is your own personal reality show. I promise you when you first start doing this, the people who you love around you will think you’re insane. It will drive them crazy because you’ll be like, ‘Hey, blah, blah.” You’re like, always on video. It’s really weird for my wife at first, I think, she’s used to it now though, right? It’s tough because you’re like, you’re documenting this whole process. How many of you guys have been watching my Instagram stories behind the scenes of the last three days? If not you’re missing, I’m showing you guys everything, the secrets behind it, it’s all in there. I’m documenting my, it’s like a reality, I’m documenting every single day, all the cool stuff I’m doing, and because of that I get all sorts of people who are watching those things every single day. That’s number one. Number two is that intimacy is one of the best platforms I’ve seen to build a relationship with the attractive character. This comes back to what Natalie was talking about with vulnerability. When I’m on a Facebook live, usually I’m kind of postured because I’m doing my show or whatever. When I’m on Instagram, I’m at home with my kids. I’m at the pool. It’s like a different level of intimacy, where people get to know you at a different level. I promise you those who watch my instagram stories, I bet you most of you guys feel like you know me a lot better than those who don’t, because it’s a different level of intimacy that happens there. It also gives you the ability to document the journey. I’m documenting this entire journey of this event. I guarantee you all of the 10,000+ people today who are watching my shows who aren’t here; they’re going to get tickets before this event is over. They don’t know it yet, but they’re going to. I’m giving them some fear FOMO. I learned this from Julie, FOMO stands for fear of missing out. So what I’m doing is talking about this journey and they’re freaking out because they’re not here and they’re missing all the pieces and they’re going to see Tony Robbins backstage and be like, ‘Ah, I’m missing out on this stuff.” right. So I’m documenting the whole journey along this process. Now again, the cool things I like about this channel. You can publish to people 20 or 30 times a day and they don’t care. The way it works is I make a little video and at the end of it I say, “Swipe up” and if they swipe up on the screen it takes them to any website that I want. Before you have ten thousand followers you can’t do that. You have to say, “Go to the link in my bio and you can go see this special thing.” But as soon as you get 10,000 customers, then you can start doing swipe ups, which are the coolest things in the world. And I’ll talk about swipe ups, or how to get 10,000 people here in a minute. But that’s kindof the goal. So what’s cool about this, I’ll show the next slide, what’s cool about this is that I’m doing these stories and I’m documenting my journey and taking people throughout my life, a bunch of really cool things happen. Number one is I can do all sorts of product placement. It’s not really like I’m selling stuff, but people buy stuff like crazy. For example, my wife bought these really cool feet things, I can’t remember what they’re called, we put our feet in them and you put some salt in, you put this thing, with 15 minutes all this black green stuff starts oozing out of your feet. So we did it with our kids, it was really, really fun. I instagrammed, “Look at our feet, this is disgusting.” I’ve gotten, I can’t tell you how many people messaged me, “Where do I buy that, I need one.” “What’s the link, I need that.” They want stuff because they’re seeing you interact every single day. Do you guys remember American Idol, back when you watched American Idol, every single host has a big old coke on their desk. Coke is paying for them to have that coke there. That’s not a real thing, it’s product placement. So when we’re filming in my office I’m like, ‘Oh hey guys, we’re in the bathroom, here’s the Two Comma Club awards.” And I’m talking about these things and people are like, “I want to be in two comma club.” “We got the new t-shirts today. These are great.” “I want the new t-shirt.” You’re sharing all these things you’re doing anyway and people start seeing it, and the product placement is amazing. Number two is you can presell your content. The goal of my Instagram reality show outside of having all these cool things where I’m building connection, is to push people to all the other different things that I’m doing. So I might be like, “Hey guys, I’m working on a blog post, I’m talking about this. It’s going to be amazing.” Then like an hour later, “Hey, the blog post is almost done, I’m going it, it’s going to be awesome. How many of you guys want to see it?” and the next thing will be like, “Okay, it’s going live right now, I’m pushing it. Here it goes. I pushed it.” Then all the sudden they’ve watched these three or four stories and they’re like, “I need to read that post, this looks amazing.” And you’re like, “Get the next post. Swipe up to check out the post.” And all the sudden they’re like boom, they’re going and they’re checking out the post, because they’re part of this thing with you, the creation of the content. If I’m creating a YouTube video, I’m creating a podcast, I’m creating whatever, I’m talking about and they’re getting it and I’m like, ‘It’s live now guys, check it out, swipe up.” Insane amounts of people start going and start looking instantly. So I’m preselling my content, I’m pushing people to my content, I can also promote offers and products through it and a whole bunch of other things. So I love this. Now, this is the big benefit of Instagram. When I’m using email and messenger I’m focusing on that to build my channels. But the problem is inside your channels you have all sorts of episodes. If you’re like me, you’re putting out a whole bunch of content, you’re blogging, you’re YouTube, your Facebook, all these things are happening and if I went and emailed my email list every time I had a new piece of content going live, I’d be getting like 30 emails a day, and they’d hate me, and they’d unsubscribe and be angry. So I use my email and my messenger to build these channels up and then when something goes live on my podcast, those who are already on my channel will hear it, and if they aren’t, they’re following my instagram, I’m going to push them back into these individual episodes. Does that make sense? So Instagram gives me the ability to push to all the different episodes, all the content, all the things that I’m pushing out there, that’s why I love instagram so much. If you guys want to see this happening, this is my instagram thing. If you’re not following me yet, go to russellbrunson and you’ll see it, you’ll see behind the scenes of what we’re doing. We’re talking, we’re sharing, I’m taking this journey in my life, and then when I have new content I’m like, ‘Check this out, check this out, check this out.” This is powerful because imagine, a lot of people post a YouTube video, I’m going to get into this a little, but I got excited. I’m jumping ahead. You post a YouTube video or a podcast, all the algorithms are based on the viewership you get and how fast. So if I’m talking about my thing, talking about it and all the sudden I post a video and I tell my entire instagram, “Swipe up right now.” And I get 3000 people to actually swipe up and actually go and watch the video, I get 3000 views within the first 5 or 6 minutes of this thing, it spikes everything else and it amplifies everything else you’re doing on every single one of your channels. Does that make sense? So it’s really, really fun. So if {inaudible} in instagram before, this is the little block right here. You click on Instagram, then you click over there at the very top. The very top across the top are my little reality show. So this is my reality show, who else is on that, I think Natalie’s up there. There’s Natalie’s reality show, Kaelin’s reality show, Alex CHarfen’s reality show, Rachel Peterson, holy cow, four of our speaker’s reality shows are all at the top across there, and mine. So you click on the one you want to watch and then you pop up and you’re like, ‘Oh there’s Russell and Norah, what are they doing today? She’s so cute. Oh she doesn’t want to go to school today. She’s angry. Oh Russell got a new blog post. I should check it out.” Boom. I got you. Right? Connection, now you actually care. Most of the time you write a blog post and you email your list or whatever, nobody cares. Here they care because they’re part of that journey of “I’m writing this thing, doing research, this is why I’m talking about this. OH you guys are going to love it, check out this picture I just posted right here. I can’t wait for this thing to go live.” And then it goes live, and they’re part of it with you. If they’ve been part of the creation process, they’re going to be more engaged as you actually do it. They’re actually going to care. And that’s what instagram stories give you. I’m not going to have too much time to go into this, but there’s an amazing article by Kevin Kelley, I talked about this at last year’s event too, called A Thousand True Fans. His argument is basically like, if you have a thousand true fans that are following you, that’s enough for any type of creator to have an entire business to run their whole life off of. So I look at who are my true fans? My true fans are people who are following me throughout the day, watching me. My definition of true fans is someone who’s on Instagram, who every single time I publish something, they’re there. I know who you are because you can click on the button and see all the people. I’m like, “Oh, I know exactly..”I can see exactly who those people are, they’re your true fans. So I love instagram and that’s kind of the key. So to show you guys how this all works. So I wake up in the morning and I’m like, “Hey I’m in bed you guys, what’s going on?” and I’m like, “Hey, I’m here with Norah, she’s so awesome. Norah, say hi to everybody.” And then I’m like, ‘Hey guys, Funnel Hacking Live is 6 days away, swipe up right now if you haven’t got your tickets yet, It’s going to be awesome. Swipe up and just go for it.” And I’m like, “Oh my gosh you guys, I’m in the bathroom right now at Clickfunnels, and we actually have this, the new squirrel painting somebody just hung them in the bathroom. Check this out.” And I show the new squirrel paintings in our bathroom. And then the next one I’m like, “You probably don’t know what the new squirrel joke is, it’s probably really awkward that I just showed you this, so if you swipe up right now you can see this really cool new video about the nude squirrels and my joke will make total sense at that point. Swipe up.” Boom, it sends them to Clickfunnels.com to watch the new squirrel video. Then I’m like, “Hey guys, we’re in the hall right now. Check out all these two comma club winners, how many of you guys…we have 258 people that have gotten two comma, that means they did a million dollars in a funnel, it’s exciting.” “Hey guys check this out over here.” “Hey guys, I just posted a new podcast called Marketing Secrets, you guys should check it out. I’m talking about blah, blah, blah.” And all the sudden, boom, now they listen to my podcast. So throughout the day I can get someone to visit my blog post, or they watch my video, they can listen to my podcast, and they’re connecting and they’re watching. I watch you guys who are watching me. All day long I’m doing it. I can tell that every time you get a break you’re checking your phone and you’re watching. I’m the same way. When I take a break from something I’m like, the people I actually care about that have reality shows, I’m interested in their life, who can I watch. Then I’ll watch one of them, two of them, three of them, four of them. Then I got back to work. I’ll work for a while, come back and like, ‘Okay, what’s happening in the world?” I will listen and start following the people I actually care about. The same thing will happen for you. People will listen to you all throughout the day. They’ll be connected to you 5, 10, 20, 30, 50 times a day. It’s crazy, and they’ll actually care about what you’re doing and they will connect with you. This is Gary Vaynerchuk, if you watch his. Here’s Gary at a book signing. Here’s him signing more books, then he’s like, ‘Oh if you want my book, swipe up to get my book.” And he’s like, “Swipe up to get my book.” And then he’s like, ‘Hey I made a video about me, swipe up and watch it.” Then he’s like, “Hey swipe up to watch my book again, or my video.” Same thing he’s doing as well. Building a connection, taking people on a journey, pushing to the individual content that you’re pushing. This next one, this is Sarah Wells, she didn’t know I was going to be posting videos of her, she’s here somewhere in the audience. She runs our Best Bites blog, which is a cooking blog and they’ve got a whole bunch of other things as well. So I was watching, as I was doing this presentation I was watching her, she’s one of the channels I watch. So here’s her right now. Then she’s talking about, I can see the pictures here, one of their products, “Swipe up for the product.” Then “Here’s the whisk that we sell.” Then they’re back to her family talking about stuff, sharing messages with her kids, bringing people on the journey, showing her fingernails, then “Swipe up to get the finger nail polish.” Product placement, boom, here’s the next thing. So she’s taking people on the same journey, then pushing them to the different content and the things that she’s selling. That’s why I love instagram. So this is literally going to be your reality show.  A couple of things, the goal of your reality show is to get people to, you’re going live, you’re getting comments, you’re giving people engagement, you’re building a rapport and a couple of other cool things. Alright, a couple of things, how do you get to ten thousand people quick, that’s the goal. When you get to ten thousand people it unlocks the swipe up. Prior to that you can’t do swipe ups, so it’s like how do you get ten thousand people as quick as possible. So I’m going to walk you guys through what I would do. Number one is use your distribution channels you’re building up. You have email, you have messenger from the stuff we were talking about before, use that to push people to go and subscribe to your instagram. Build the channel through the distribution you already built. If you’re already big on Facebook or YouTube or other places, use that to push people in. If you notice when I came to this event, did you notice I posted it on Facebook, I posted it on three or four different places. I’m like, “I’m going to Funnel Hacking Live, it’s going to be amazing. If you want to see behind the scenes go to instagram.com/russellbrunson and follow me, it’s going to be amazing.” Got 4 or 5 thousand followers just me telling other platforms that I’m coming here, to come follow me. So everything else you’re doing, push people back. “If you want to see behind the scenes, come to my reality show, it’s on every single day, it’s so exciting. Come check it out.” Number two are paid swipe up ads. So you can actually target people who are most likely to buy your products and run swipe up ads. So here’s a swipe up ad that…”Hey, my name’s Russell Brunson and in the last 12 months I’ve helped 93 entrepreneurs make at least a million dollars inside of a sales funnel. If you want to learn how then click on my profile and follow me on the journey and I’ll show you how you can do the same thing as well.” That’s it. How many of you guys saw that ad and that’s why you follow me on instagram? Somewhere you saw it and you’re like, click on it, now you’re mine. Now you’re part of the reality show.

Join us today for an exciting panel made up of microbiologists working to develop strains of yeast specifically designed for coffee fermentation and leading coffee producers. In this discussion, they deep-dive into the ongoing research in coffee processing using selected cultures and the analog between scaling microbiological technology in the traditional worlds of wine and coffee. This panel discussion recounts the experiences of panellists Aida Batlle, Rachel Peterson, and Tim Hill in France in October 2017, when they spent a week exploring yeast selection, production, and characterization in an effort to improve global knowledge on the organism, and also get alignment with the application in coffee (such as timing, preparation, sensory demands, waste streams, etc.). Related Links - Read the full transcript on SCA News: https://scanews.coffee/podcast/46/the-potential-of-controlled-fermentation-through-yeast-inoculation-panel-discussion-expo-lectures-2018/ - Listen to other episodes of the SCA Podcast: https://scanews.coffee/category/podcasts/sca-lectures-podcast/ - Learn more about the upcoming 2019 Lecture Series: https://coffeeexpo.org/lectures Subscribe to this podcast on your favorite app: - iTunes: www.apple.co/2sXdmSj - Stitcher: www.bit.ly/2JBJOk8 - Pocket Casts: www.bit.ly/2JBowTT - RadioPublic: www.bit.ly/2JCfeGY Table of Contents 0:00 Introduction 2:30 Introduction to yeast inoculation and the panelists 8:00 A discussion on what are your sensory goals when working with coffee and how yeast plays a part in that. 10:45 What work has been done to explore different flavor characteristics of coffee using yeast? 24:30 What strains of yeast are being explored at the moment? 26:35 What coffee defects can be avoided using yeast inoculation? 30:30 Is there a difference in the fermentation process for coffee produced according to different agronomic practices? 39:30 Audience Q&A 59:00 Outro --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message

Funnels – Behind the scenes of what happened at day #2 at Funnel Hacking Live. All the cool presentations, and Russell in an ice bath… On today’s episode Russell recaps day two of Funnel Hacking Live 2019. Here are some of the amazing things you will hear in this episode:: Find out which presentation Russell didn’t feel great about and how Stu McLaren was able to save it. Hear about who the speakers were on day two, and what they spoke about. And find out why Russell took an ice bath at the end of the day, and was able to stay in the water for over 5 minutes. So listen here to find out what you missed on day two of Funnel Hacking Live. ---Transcript--- What’s up everybody, this is Russell. Welcome to day number two of our Funnel Hacking Live recap. I hope you guys are all doing amazing today. And hopefully you guys liked the recap of what happened on the first day of Funnel Hacking Live. Now we’re going to jump into number two after we kick off the theme song. Alright everybody, welcome back. So as you saw, day number one was insane. Most people told me, “We could go home right now, and we got our money’s worth and a whole bunch more.” And I said, “I know, and it’s only the first half a day. Wait until you see what we got in store for all of you guys.” So day number two was Thursday. And it’s funny because I was so tired. I stayed up so late the night before. So much work and effort goes into everything. So my very first presentation, I wanted to do the first presentation to get as many people in the door as possible, that seems to help a lot. So I did one, and it was supposed to be on Traffic Secrets, which is what the new book I’m writing right now. And I did a whole event on Traffic Secrets, as you guys know, and I was really excited for it. The only problem is I started, I think because I prepared so much for the event, in my head I’m like, “Oh this will be really easy to start teaching it.” So I got onstage and the very first thing we did is we made Vince Palko and Ray Kay build a really cool comic book, that kind of joked about how Mark Zuckerberg is Zanos and how he’s going to snap his fingers and half the entrepreneurs traffic will disappear in the world, kind of modeling the Avengers. And we watched that, it was a comic book we gave everyone on their seat, and then we also watched the actual video that we made from it. It was so much fun. So that was the first part of the day, and then I did my presentation on Traffic Secrets. And I gotta tell you, for those who were there, I’m so sorry. I was up for probably 30 minutes teaching this concept and I just got flustered and my notes were out of order and it wasn’t as clear in my head because I hadn’t thought about it. I thought, “Oh, I’ve already taught this, it’ll be really easy to teach.” And it was kind of, I don’t know, I was off my game. That was the one 30 minute window of the whole event where I was angry because I was like, I feel like I dropped the ball. I was like, dang it. And then what was cool, we’re working on this really cool software program to go with Traffic Secrets. So Stu McLaren who is my partner in crime on this project, he came back out and literally saved me from this presentation. So he came and started talking, the energy was high, he just nailed it. He was so much fun. We went through and showed this new software that basically helps you to find your dream 100 and collect their data and watch their ads, and just really get to understand and master the dream 100. And it was cool, we were going to give it to everybody. We were going to sell it, well we kind of played it like we were going to sell it. So we made an offer, I was like, “First you’re going to get this and this and this and this.’ And then I was like, “It’s going to cost you guys just $6000, yay!” And then I wrote, “$6000” on the white board.  And Stu’s like, ‘No, no, no. Let’s do it for cheaper.” He crosses it out and writes, “$1997” I’m like, “Dude, you’re making me look bad at my event.” So I come and cross it out and I’m like, “How about $997” and Stu’s like, “Wait a minute. I got the microphone. What if we do this for free?” And he starts doing like an Oprah moment, you know how she does like, “You get a car, you get a car!” and gives everyone free cars? He does this Oprah moment and he’s like, “You get it free, you get it free!” He runs in the audience and people were laughing and crying, it was so fun. So we actually gave everyone the software, the beta version of the software for free, which if you’re listening to this and you want to get it, it may still be open. If you go to fillyourfunnel.com, you can go and create it. But it’s a really cool chrome plug in that lets you go and start doing, building out your dream 100 which is really fun. So that was the first part of the day, which went really well. Then I got off stage, then we had Natasha Hazlett and Christy Nichol get up. And Natasha kind of pioneered this concept of a challenge funnel, which you guys have seen the one funnel away challenge, which is our main focus right now. I learned that initially from Natasha. So I wanted her to come speak and she was pregnant with twins. Now what’s crazy, is she was about to have the babies. So many fun stories here, but she actually lived in Boise, that’s how I’ve got to know them over the last few years, and then I asked her to speak at Funnel Hacking Live on challenge funnels, and she got all excited and said yes. Then she’s like, “oh, by the way Russell, I’m pregnant with twins.” I’m like, “What?” and I was like, she’s like, “I’m pretty much due the day I’m supposed to be speaking, but I’m going to go.” And she’s like, “I know that God’s hand is in this because I’m literally moving, and we’re moving to Nashville, where the event happens to be.” So she’s like, “I’m going to be in Nashville with my family, and I can come and do it.” So she gets onstage with twins, almost ready to have babies. I kept teasing that she was going to have babies onstage, and it’s funny, last year Rachel Peterson was pregnant onstage and almost gave birth onstage. I don’t know what’s happening, I keep asking these amazing women to speak who I don’t know at the time are pregnant. So I find out later. But what’s crazy is that Natasha actually had the babies like three days later. So it was literally like she was about to have babies. But she killed it, did an amazing job. And then one of her clients that she’s worked with is Christy Nichol, and her nickname is code red. Christy code red Nichol, and code red Nichol got up there and she showed how she did a challenge funnel. And she didn’t know about funnels or anything and she went from living on food stamps to getting the two comma club award by using one of Natasha’s challenge funnels. And then Christy got onstage, and she is insanely motivational. She’s got a big old blue Mohawk, and she’s just so motivational. She got onstage and just told it how it was. Said things to everybody that I wish I could say to them, but I can’t. And it was amazing. And those two just killed it. And it got people so excited about challenge funnels. And then also got them pumped into realizing their excuses don’t matter. And that duo was, turned out, I was nervous having, it’s always hard having two people onstage. I was nervous about it. But man, they choreographed it and just did such a good job, it was amazing. Then after that, then we had Bailey Richards. Bailey is the one who did our 30 Day summit. And she’s doing it for the Bootcamp summer right now. She did a whole presentation on virtual summits. And I’m not going to lie, I think Bailey is an amazing person, but I’d never seen her speak onstage. And she was probably the biggest unknown for me. Everyone else I’d kind of seen present in some format except for her. So I was nervous. And she stepped onstage and she just owned it. And it was, she did such a good job. And it was cool because she’s showing virtual summits, but not only does she talk about what virtual summits were, she showed the numbers in great detail. So all of my analytical people in the audience were freaking out, because she was like, “here are the numbers. Here’s how much, here’s what the offer should be and the price point, the conversion rate…” Just all of the stuff of virtual summits, how they work. And it was amazing. So grateful to have her come and her share all of the behind the scenes of how she runs virtual summits. Like I said, we’d done the 30 days.com virtual summit. We’re doing Affiliate Boot camp right now, and so this, it’s funny because I actually built my business initially doing virtual summits. So it’s kind of a full circle now, having her come and teach these things now, and bringing in a new generation and teaching them how to do summits, which is still one of the ways to build a list quickly. So Bailey did awesome. Then after that, Dean Graziosi came on. And Dean, if you guys know Dean, so when I was back, back in my junk mail days, when I was collecting junk mail, I used to also watch a lot of infomercials. And Dean was on infomercials way back like 20 years ago, and he’s been on TV every day for 20 years, until a couple of years ago. I think he stopped. But he was on TV every single day for decades selling, first it was his first info product that he sold on infomercials. It was called Motor Millions, how to buy cars and flip them. Then he started doing real estate after that. Anyway, I studied him, I used to watch his infomercials like people watch movies and I’d take notes on them, I just loved it. And then I had a chance to meet him a few years ago, and I joined his 100k group, just to get to know him better. And he’s just been a super cool person, and great friend and just someone I have a ton of respect for. So he came, and it’s amazing, all these speakers come for free. They all donate their own time and energy, but he came and it’s funny because he’s got his book, Millionaire Success Habits, and he was selling them not through infomercials. He was selling them through online. And he never had a social following at all. So he started this thing from scratch, but Dean’s just a pusher. He’s like, “I gotta figure this out. I gotta crack the code.” So he eventually sold 100,000 books through Instagram and Facebook and he thought that he’d burned the market out and it was kind of tired. And he’s like, “No, we’ve got to sell more.” And he kept pushing and reinventing himself. Kept creating more videos, more creative, and he got to the point where he sold 200,000. Then 250,00, then 300,000, and right now they just passed 500,000 copies of their books, sold through social media. Which I think made everyone, just oh my gosh, if we just push harder and get better marketing stamina, which is something that Dean said. If you have more marketing stamina, you’ll be able to push through these plateaus and actually sell your stuff. I think most people get tired of their marketing message way before the market does. And Deans proved, 500,000 buyers. They just keep pushing. You can do it. So he kind of showed his model and how he does it. And I remember we, Dean and I, swapped consulting days a little while ago. And the biggest takeaway I got from him when we were there was, he just puts out way more creative ads than we do. More ads than we do. We were doing like 2 new ads a week and he was like, “Oh no, I do 2 a day.” He’s like, “I have my phone and I’m making ads everywhere I go.” The more creative to be able to sell, more ads. So that was kind of cool. Then after Dean got off, I came onstage with him to tell a story about a new project he’s working on. He’s working on a software product, him and Tony Robbins, called Mind Mint. And he’s explaining it to me, I’m like, “That’s really cool. You create masterminds with it.” And he’s like, “Yeah.” And I’m like, “You should buy mastermind.com.” and he’s like, “It’s not for sale.” So I went to mastermind.com and whoever owned it was a two comma club winner. I was like, “Oh my gosh, Dean you have to have this.” So we talked to them initially and they wanted a million bucks for it. I told Dean and he’s like, “I’m not going to pay a million bucks for a domain name. He’s like Mind Mint is fine.” I’m like, “Ugh, but you need this. This should be your thing.” So Dave Woodward on my team, he went over and negotiated with the guys and got it down to, still a lot, like $600,000. I think that’s where it ended up, somewhere in that window. And then I went to Tony and Dean and said, “hey, here’s a gift.” And I gave them mastermind.com as a gift, which was insane. And Dean was like, “This is too cool.” And then him and Tony talked and they ended up giving me, and giving us, Clickfunnels, equity in mastermind.com, which is launching in like a month from now, which is kind of exciting. So mastermind.com is, we announced that from stage and told people what’s happening and told the story behind it, and it’s kind of fun. And how cool is that? I get to be partners with Dean and Tony on a business. I love it. So that was fun. There’s a secret dream 100 strategy for you guys. Buy domains for your dream 100 and give it to them. And depending on how big the dream 100 is, depends on how much you’re going to have to spend for that domain. Anyway, alright so that happened and then everyone went to lunch. Then Ray Higden came up and spoke, and Ray serves the network marketing industry. I’ve known him for probably 7-8 year now, when I spoke with him at the very first network marketing event I ever spoke at. I met Ray and just fell in love with him. Every time I’ve ever heard him speak, there’s something about him. You hear him speak and you just love him, you just want to, he’s an amazing human. And I invited him to come to this mastermind I did last year, called the Pirates Cove Mastermind, I just invited 6 or 7 people to it, and Ray was one of the people I invited to it. And it’s cool, he came to it. And on the flight over he’s like, “I should probably read Russell’s book, because I have never read it.” So he read Expert Secrets on the flight over, and then we started talking and he had this idea for a paid community called rank makers. And he kind of pitched that concept at the mastermind and then he went home and executed on it. And it’s like a $20 a month continuity program, and he talked about how he’s, because Kaelin Poulin spoke last year on how to build a culture, how to build tribe and community. And he wanted to come and speak on how to build a paid tribe, paid culture, paid community. And he showed what he’s done with rank makers. And it’s so fascinating. He’s doing network marketing space, but the model of what he’s doing could work in any industry. And he shared how he did it and how it worked, and the numbers behind it. And it was just so cool to see that. So Ray just crushed it again. Then after that I had Jaime Cross come up because it’s funny, everyone always tells me, “Russell, Expert Secrets is just for people selling physical products, excuse me, info products.” And I’m like, “No, it works for all businesses. You’re missing the point.” And Jaime was at Funnel Hacking Live two years ago, heard me talk about the perfect webinar. She sells soaps and oils and things like that. And instead of doing what most people did, and like, “This doesn’t work for my business.” She said, “how could this work for my business?” So she took the perfect webinar, tried to do it, did like a 90 minute one and it didn’t work. Then she did a 60 minute one, it didn’t work. She kept tweaking it, until eventually she created a version, it was a 5 minute perfect webinar, she launched it and boom it went from where she was at to two comma club in less than 6 months. So I wanted her to come and talk about ecommerce funnels and the perfect webinar. And she did and she killed it, and she crushed it. She shared this 5 minute perfect webinar that her and Jim Edwards built with everybody, and it was so fun to see her on stage. And prove once and for all that this stuff works for all types of businesses, it’s not just info products. You gotta take these principles and these concepts and tweak them for your business. And Jaime was willing to do that, put in the effort to tweak it and her business blew up because of that. And then having her come back and share that with everybody was just one of the coolest parts of the event for me. So cool. Then after that, then my man and partner here at Clickfunnels, John Parkes came up and talked about Traffic. And he likened traffic to the Greek gods and all this kind of thing, it was really cool. And he made it, at first I was watching and I’m like, kind of confused. He’s sharing cats and dogs and all these things and it’s like ah. And he used all the foundation he did with all these stories to build out this really cool thing. Like, oh that’s how retargeting ads can work in a really simple and easy way. It was fun seeing him onstage, as always, which was awesome. Then Ryan, Todd, and me came onstage and talked about Clickfunnels. Talked about Clickfunnels state of the union. We actually called the presentation Becoming a Die Hard Funnel Hacker. And we talked about all the new things we’re working on, the updates, talked about the team, and just kind of showed everybody behind the scenes of what’s happening at Clickfunnels. And then we tried to get everyone to upgrade to Actionetics MD, which half the audience already was that, so they just had to run back and get a free tshirt. And the other half, we convinced most of them to upgrade to Actionetics MD as well, which then they got a really cool shirt that said, “Die Hard Funnel Hacker” on it. It had a bleeding heart on it. And on the back it said, “#Ibleedfunnels” which was really cool. So we got a whole bunch of people to upgrade to Actionetics MD, which is one of the missions of Funnel Hacking Live every year, to get people to understand what we’re doing, and then hopefully to also get them to upgrade to Actionetics MD, which is really cool. Then after that, then we had a round table. So all the Two Comma Club X members, not all of them, but a whole bunch of people who won Two Comma Club got a table, I think we had 20 or 30 people out there, and then everyone had a chance to go and eat free food, hang out in the round tables and ask all the two comma club winners any question they wanted, which was really cool and people loved it, which is awesome. And during that time I actually went to my hotel room and I took an ice bath, which was crazy. So Brendon Burchard, who Brendon spoke twice, and I’ll talk about his presentations here on the next episode, but he told me he’s friends with Usher, and he said Usher taught him this trick that’s like, he’s like, and Brendon does these big, huge, long 3-4 day events where he’s onstage all day everyday for 4 days. And he’s like, “I started doing ice baths at night. I have the hotel deliver a whole bunch of ice to me, and then what happens by day 4 my throat is thrashed, but my body feels the same as it does on day one.” And so I, he told me about that a couple of years ago. So I keep joking with Melanie, my assistant, I’m like, “Hey, we should get ice in the rooms. We should get ice in them.” And then every year I wuss out and I don’t do it. But this time I told her that and she booked ice and I totally forgot about it. So we had done the Clickfunnels state of the union address and Melanie’s like, “Okay, they’re delivering ice to your room right now.” I’m like, “Oh no. I don’t know if I actually really want to do this. That sounds horrible.” So it’s funny, Anthony DeClementi, who is my biohacking buddy, was in the audience. So I text Anthony, I’m like, “Dude, they just delivered ice to my room. I need to do an ice bath. Do you want to come help me? Coach me through it because I’m kind of scared.” And he’s like, “Yes, I’m on.” So we go to my room and fill me tub full of the coldest water possible. They dump in all this tons of ice, they said, I don’t know what the temperature was, it was less than 30 degrees, something crazy. They coached me through it and said, “Okay, you have to get in but the time doesn’t start until your head goes under.” So I had to get in, put my head under and then they started timing. I was like, “Dude, I’m dying.” And Anthony was so funny, he rips his shirt off and he jumps in too. They coach me through it. So we’re both in the tub freezing, and we stayed in for over 5 minutes. And then I had to put my head back under again before the clock stops or something. So I’m sitting there freezing to death, finally I put my head under and then jump out. And he’s like, “When you jump out you have to scream like, AHHH, as loud as you can.” So I jump out screaming as loud as I can. And I think it was close to 6 minutes in the ice, which is crazy. He said most people the first time only do about 2 minutes. So I did good there, but it was painful and it was horrible. But I actually did feel really good the next day. So did ice baths at night and then we passed out. And that was the end of Thursday. So again, another amazing, I remember at the event I was like, “We’ve been here a day and a half at the event, and look what everyone’s gotten so far. It is literally insane.” Anyway, if you don’t have your tickets for next year, every year it’s funny. People always tell me, “Every year I’m like, there’s no way Russell can make it better than last year. And then every year it’s like, how did you do that?” So I got a big plate to fill and a lot of big plans, but the plan is to make this thing better next year than last year. So if you don’t have your tickets yet, go to funnelhackinglive.com because as good as this year was, next year hopefully, if I can do it, if I can deliver, if I can over deliver, will be even better. Thanks you guys so much and I will see you on tomorrow’s episode where I talk about day number three.

Message from Andrew Fisher, Rachel Peterson and Alex Baird Bible Verse: Luke 2:1-14

Why Dave Decided to talk about Events: Dave goes to a lot of events. Learn what value events can have for you and your business Tips and Tricks for You and Your Business: (2:10) When you go to events, go ALL IN (4:48) Jump at the opportunities for learning (6:48) The contacts you can make at events are “off the charts wild” (9:00) Give effort and value when you’re at an event (11:00) There’s an essential component to pushing yourself out of your original comfort zone when you go to events (13:10) Getting to events any way you can (15:28) There is nothing that has changed Dave’s life than events, so what are you waiting for? Get to one and let it change you Quotable Moments: (1:40) “What I want to talk to you about is the importance of getting out to events even when you think you can’t afford it. This is one of the things that changed my entire business, it changed my entire life (4:24) “I remember I walked into that room and I literally felt different. All of a sudden I got filled with hope, I was like “You know what? If these guys could do it, maybe I could to” (6:30) “If you do it right and you’re providing value to these people, my gosh they’re more than willing to help. It is the craziest thing I’ve ever seen.” (10:10) “You’ve gotta make sure that when you’re actually at these events that you literally get so far out of your comfort zone. Not by being obnoxious, but by giving value to as many people as you possibly can.” (15:40) I understand, I know what it’s like when your entire world is falling apart and you’re like, ‘I’m so excited at this event but I’ve got to call home and deal with the stuff that’s there.’ I know. I’ve been there and I know what it’s like” Other Tidbits: When Dave was starting out, he would volunteer at events simply to just be in the same room as some of people who were far more successful in his field. Dave unknowingly met Russell for the first time at Dave’s first Affiliate Marketing event he went to. How did you first meet Russell Brunson? Dave pushed people out of his way just so he could pick his brain at a lunch DO NOT do business cards at events Going to events can honestly make you become a better person, as much as David hates saying corny lines he is still a firm believer in it Dave understands being broke and scraping pennies to get to an event Important Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00       Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward. Speaker 2:     00:17       Wow. There's so much craziness going on right now. I don't even know where to start. So first of all, welcome back to funnel hacker radio. I'm super, super excited to talk about this topic. It's one of the things I'm I'm extremely passionate about only because literally has changed my life. So I want to dive right into this. Kind of tell you if you first, if you haven't seen episode 100, three of funnel hacker TV, you've got to go to youtube. You got checked that one out because that's all about dreamforce at our event there and Russell has some amazing takeaways. I want to talk to you guys right now about this crazy, crazy concept of events and what works, what doesn't work, why they are so successful and the importance of you getting out to them on a regular basis. So I'll just. I'm looking at my calendar last week. Speaker 2:     00:58       Basically, I used two weeks ago, we're in dream force and was most mind blowing thing. I'll talk about that in just a second. Uh, this weekend I'm actually here, but miles and the team just flew down to be with Russell at, uh, uh, as Russell's got a brand new presentation he's presenting at that flip, hacking live, following that done next weekend, 20, 26. We actually do have traffic secrets. Uh, again, I'll talk about this whole content thing just a second. After that. The following weekend is genius network all by launch con followed by a, a event as far as the national entrepreneur of the year event. So what I want to talk to you guys about is the importance of getting out to events even when you feel like you can't afford it. This is by far one of the things that literally changed my entire business, changed my entire life. Speaker 2:     01:48       And so first of all, for those people say you can't afford to go. One of the things I've been there, I know exactly what that's like. And so I actually volunteered at a couple of events to do nothing else. I just wanted to be in the room, I just wanted to be there to hear, to feel the energy of the event. Now, if you guys haven't already signed up and bought a ticket for a funnel hacking live, you got to go there first, so called funnel hacking live.com and now I want to talk to you guys about events and why life changes at events. There's a ton of different reasons. Some of the main ones I've seen for myself is as an entrepreneur, it's extremely lonely. It's you miss out on the comradery that you get in an office environment or just by being around people and whether you're introvert or extrovert doesn't matter. Speaker 2:     02:36       You still need to have people in your life and the crazy thing for me is adding an event. The energy there, no matter what, whether you find yourself shy entrepreneur or extrovert, introvert doesn't matter. You will. It is contagious. When you're at an event, you literally feel the energy there and because of that you have to get out two beds on a regular basis. Now regular for you maybe once a year, maybe once a quarter, don't care what it is, but it's got to be at least annually and the whole thing for me as far as when you go to an event is to suck it all in. Literally immerse yourself, try to be in the front, try to feel the energy, try to literally get it lilly in into you. I'm a huge believer in going all out whenever you go to something like that. I see so many people who are really, really timid, realized at events. Speaker 2:     03:26       I remember my very, very first event. I'm very fractious. Kind of a weird story. I actually met Russell and my very, very first event I ever went to. My first event I ever went to was one that Russell put on a and I was just trying to figure out the whole affiliate marketing thing and I was kinda confused, kind of lost as far as could this really work. I don't know if it'd be worth it and I couldn't afford to travel and 14 there was an event I didn't even know it was Russell's event. There was an event that was coming to southern California and in fact, you know what I'm going to go and literally script my script together, pennies, whatever it took to afford the ticket just to get in. And I remember thinking, Gosh, I would love to have been able to stay there at the hotel with everybody. Speaker 2:     04:13       I couldn't afford that. So I drove back and forth every night. Um, but I remember I got to that event and it was a small event. There's probably a hundred hundred 50 people there. And I remember the very first thing that happened was I walked in that room and I literally felt different. All of a sudden I got filled with hope. I got filled with this idea that, you know, what, if these guys could do it, maybe I could too. And at the time life wasn't going and exactly where I wanted to. And I thought, man, I don't know how I'm going to pull this off. So I sat in there and very, within the first, I don't know, 15, 20 minutes, uh, is actually. And Stu mcclaren got up and Russell said, you know what, if any of you guys want to take any of us out to dinner or lunch, you can go and just kind of pick our brand. Speaker 2:     05:00       You can just go to the bathroom and sign up. I jumped out of my seat. I could not. I think I either flu or I knocked everybody else out on the way to there. But I literally signed up for every single lunch and dinner that Russell had. I thought I've got to get to know this guy. I've got this guy, the guy, the guru, the guy who's up there on stage figuring this out. I want to know. And I literally signed up for every lunch and dinner he had. And I think, Gosh sees this is probably 12 years ago. It might've been 26, 27 at the time. And I thought, I don't care. I don't care what this guy has got, something that I don't have and I want it. And I signed up for every single lunch and dinner he had. And at that point is really well how it started for, from my relationship with Russell and since then we became lifelong friends. Speaker 2:     05:45       He's like a brother to me and it's just been an amazing, amazing, passionate, exciting relationship. But it all started at an event and it started by my literally getting outside of my comfort zone. I didn't have any of them. Might even afford to pay for his lunch. I was like, I don't care. I don't care what it's gonna take. I'm gonna do it anyways. And I remember just the opportunity of being there and feeling that energy and getting to know people, uh, you will find out an event. People open up and are so much more willing to talk gurus and everyone else then you would ever normally be because they're there, they're captive, they are not going anywhere. And again, if you do it right and you're not, if you do it, we'll talk later about how to do it right. But if, just realize if you do it right and you're providing value to these people, my gosh, they're more than willing to help. Speaker 2:     06:40       It's the craziest thing I've ever seen, so you got to get to an event for the energy. Second thing you've got to get to an event for is the contacts. The contacts at events are off the charts wild and it's where it. This isn't one of those things where it becomes a business card exchange. I'm a huge believer that you will never see me hand out a business card. I don't have business cards. I've always personally believe that if a person wants my contact information and I'm in providing a value to them that they're going to want it. We're going to exchange phone numbers and or emails or something and it's actually going to go into their phone and into my phone. I'm also a huge. That's why so many people take pictures and stuff of other people that they're with is to get that, get that information there. Speaker 2:     07:22       One tip, when you're ever had an event and you're gonna, meet a ton of people. If you want to remember that person, have them actually take a take a picture of that person. Having them hold up their name badge so you don't forget their name. Um, it's one of the tips I learned and when we're doing a ton of real estate events and it worked extremely well. The other thing though about events that I, I just love is the hope and what I mean by that is you look, you will leave. If you go all in at any event and you give your all, you literally, it's becomes this hope muscle that gets refueled and you start to think and believe and act as if you were already doing it because you've been there and you're experiencing it. It's a totally different experience than if you were actually to watch it live stream or anything like that. Speaker 2:     08:11       Physical events are off the charts, the number one best place to network. They're the best place to get into. Neat to absorb content. Turn your phones off, turn, turn off. Literally shut your life down and go all in when you're at the event. Last year, Ryan, when Montgomery and I were actually at dreamforce and we came back, we were all excited telling our other businesses. The other part is good for us all about it and I'm like, that's really cool. I can't believe hundred 70. And then we said, listen, okay, don't take our word for it right now. Let's sign up and get you guys there next year. And so, uh, todd and Russell came out with this, this, this last year, just let a couple of weeks ago totally, totally changed their opinion of where we're going as far as click funnels and how big the events can get and how you can connect with people. Speaker 2:     08:58       Um, realize that the whole idea about events is getting involved, getting, becoming a piece of that event, uh, helping other people out, literally given, given, given, given, given, give, don't. The more you will give out an event, you will just, you will see the reciprocity. It just stacks up and it comes. It doesn't come actually at the event. You'll find it comes much later, but it will come. Oh my gosh, I wish I could go on for hours about this. Uh, there's so many crazy events. I can tell you. I literally, one of the things I remember at dreamforce dreamforce is off the charts. One of the craziest events I've been to only because it's 172,000 people, they literally shut the entire city of San Francisco down. I mean restaurants were open for free food if you had a vip pass, and I mean it was just the craziest thing. Speaker 2:     09:45       I mean literally billboards, cabs, buildings, everything had dreamforest everywhere, all around it. The cool thing was the actual Armenians had changed and what I mean by that is they literally, when you walked into an event, the event room, it was like you were walking into Cabela's in one area where it was all about the trail head and the trailblazers in and it literally looked like a forest and I expected to see a whole bunch of trophies on the wall, but it was fascinating. The crazy thing is they had music playing and the lights and the setting and everything else literally made you feel as if you were out in the woods where the keynote was. Every one of the columns in this convention center had lights shining on it as if they were trees and you could see the branches and the bark and I mean it was just the walls. Speaker 2:     10:34       All we're all draped and lights were on. You literally felt like you were a forest and I'm obviously they've got a billion dollar company to put it on a huge event for 170,000 people. They went all out, but the amazing thing for me was to see how how involved people got while they were at that event because they were connected to it. They, they. They became a part of it and all about community. Everybody was a trailblazer. Everyone of the sponsors were. There were signs in and the artwork was all aligned with trail based, their artwork. It was just fascinating to see how they've pulled all this together. The other thing I can tell you is you've got to make sure that when you're out at the events that you literally get so far out of your comfort zone and not by being obnoxious, the but given value to as many people as you possibly can. Speaker 2:     11:24       You'll find that as you get out to these events and did you spend time at these events, you will become a better person. I know that sounds weird. I know it sounds crazy, but you do because you're helping other people and you'll find that you're at a different level in there and there's people who are above you and people who are below you in experience and and yet as you're asking for others and they're providing value bombs to you, you're doing the same thing to the other people. I can tell you that I am such a huge believer in attending events because of the networking that takes place, the content that you get, the emotional connection that you have to your dreams where you now are able to see it and experience your future. It might only be weakened, but you literally can experience your future and it's kind of like future cast and we talked a lot about that from marketing standpoint. Speaker 2:     12:11       When you're talking with anybody of your that you're selling to is helping them future cast what buying your products are going to do for them. When you're at an event, your future casting your life, we're all of a sudden you're like, I'm going to be on that stage one day. I'm actually gonna be on that stage. I can tell you we had. I'm knocking live last year, a couple of the people who literally sit in the audience with the very first time, that amazing years and because of what they did during that year, they actually wore on stage that next year. I think Rachel Peterson was one of them and it was just so cool to see Alison Prince. I think she was in the same situation. Just realize that you go to an event and your life will change. It will completely completely change, so whatever you've got to do to get to an event, you got to do it. Speaker 2:     12:55       So if it's saving money right now, you start setting aside money right now to start saving. If it's going on a partnerings shared a room and whatever, it's, I don't care what it takes. A Steven Larsen of a dear friend of mine, I love his funnel hacking live story. I'm hopefully going to get it to sell it on a video we're going to share later. But uh, where he literally couldn't afford it to get to funnel hacking live. And the only way he was able to get there was by building funnels for other people. So he literally built funnels in exchange for money or for a ticket to get to funnel hacking live. He got his actual ticket from funnel hacking live for, I think it was two years ago, two or two or three years ago, maybe three for three years ago this year, three years ago. Speaker 2:     13:40       He literally built funnels to buy his ticket. He built funnels for someone else to actually get money for his airline. He built funnels for someone to actually get money for hotel. And the crazy thing is, as you hear his story and he can tell it only knew how steven can and I was just so I remember when we were out there this last year back in San in San Diego and how surreal it was for him because now he's one of our two comma club x coaches and at the time he literally couldn't afford a cab. And so what he was doing it, you've seen it in San Diego, was a little bikes that you can rent a. they're basically all over the place with the scooters. But literally we would rent the bike and pedal from a cheaper hotel to the event hotel. And then he didn't have enough money for the last night. Speaker 2:     14:27       And so he literally just stayed up all night long in the hotel lobby of the event hotel building funnels and doing it. So real is I don't care what it takes. And I, I can tell you story after story after story. Every one of us has a story like that where we really didn't know how we're gonna make it and how we were going to get there. But where there's a will, there's a way, and you gotta find a way and you've got to get to funnel hacking live. It's man, it's gonna. Be Nashville this year. It's by far one of my. It is my favorite event in the entire year. I'm not only because it's our event because of the lives that get changed at funnel hacking live. So go to [inaudible] dot com. Get your tickets. Most importantly, make sure that you've, you're starting to schedule right now. Speaker 2:     15:08       What events are you going to be at next year? What events are going to be October? Is there anything you can get to between now and the end of the year? A funnel hacking live is the 20th to 23rd of February in Nashville. You want to make sure you're there and when you're there, give you go all in, man. Just being, they're absorbing. Get excited about it. Uh, get involved in the community. Realize that there's nothing that has changed my life more than events. And I would encourage you guys, do whatever it takes to get to events. And when you're there, shut the rest of the world down. I, I understand, I know what it's like when your home life is falling apart and you're like, I got to. I don't know, I'm so excited this event, but I got to call home and I got to deal with the staff that's there. Speaker 2:     15:52       I get that had been there. I know what. That's like the same time. I know what it's like when you're there and you absorb and you take a piece of it and you take that piece and that piece changes your life and it changed your family's life and changed your family's family's lives and change your friends' lives and all of a sudden you make new friends. Whatever it takes, you've got to find a way and I just encourage you, get to an event it dreamforce. As exciting as it was for me, it was even more exciting for me to see what it was like for Russell and todd to experience it. This is my second year there and again it's. I cannot even begin to explain what dreamforce is like. It's one of those events you literally have to experience where there's 170,000 people in a city, I mean shuts down the entire city. Speaker 2:     16:33       Um, but at the same time, I look at seeing where we can go from here as far as, as funnel hacking live. I don't know who'd be a hundred 70,000, but all of a sudden what matters most to me is that we're providing massive value to you. That is my commitment to you. If you're funnel hacking live, I promise you, you will leave changed for the better and you will. You literally are just one funnel away. So do whatever it takes. Get to funnel hacking live. Can't wait to see you. Um, I'm always excited and appreciate. If, if I'm providing value to you on this podcast, let me know. Hit me up on Instagram, hit me up on facebook, send me an email, a rate review like this, these podcasts. Most importantly, this is about you and I want to make sure that I'm providing value to you guys. And more importantly, I want to make sure that you're implementing, taking action on what we're talking about. So have an amazing day. We'll talk to you soon. Speaker 3:     17:23       Hi everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get that next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if the people you'd like me to interview more than happy to to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to talk to Yara: Yara got her start in online business as a Relationship Coach, but as I worked with couples in strained relationships, she discovered something she just couldn’t ignore... Most relationships struggle because of BAD communication.  She became obsessed with figuring out what makes someone a GREAT communicator, and realized that a simple shift in the way we communication with each other can dramatically repair and build—not just personal relationships, but entire businesses.   As it turns out, the same is true for Entrepreneurs. Most entrepreneurs struggle in business because of BAD communication with their customers and audience. Tips and Tricks for You and Your Business: Giving the reader the win (8:00) Encouraging the reply (11:00) Being vulnerable (15:00) The 6 Steps story selling framework (20:00) Quotable Moments: "It’s interesting what happens when you start treating people like people." "Stop using your list like a booty call." Links: www.yaragolden.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Speaker 2:     00:17         Hey everybody. Welcome back to funnel hacker radio. I am so excited today. I have the opportunity to have a dear friend on the show and it's been. I've had the opposite. I've seen her go through this change and metamorphosis and she's crushing it right now. I want to welcome to the show, Yada Golden. Thank you for coming. Speaker 3:     00:30         Oh my gosh. I'm so excited to be here. Speaker 2:     00:33         I am so excited. Now. What for those you guys who don't know Jada, she's actually going to be speaking at hacking live. So if you don't have your tickets, you want to go right now to funnel hacking live.com. Buy Your tickets, make sure you're there so you can actually see her speaking onstage. This is such an exciting thing for us. Um, so for those of you who aren't familiar with Jada, she actually got her start as a business, as a business and relationship coach online. But I'm sorry, you were more of a relationship coach online and in doing it it was. I remember when you were an inner circle, you're like, ah, I'm kind of dealing with it, trying to save or get people out of bad relationships. And it was kind of a weird situation, but as we were just talking offline, you have the opportunity of reaching this Aha. Speaker 2:     01:17         That's the most important thing is communication and you've come, you've found this crazy ability and it's just be honest, probably one of the best email writers out there right now of being able to craft story selling into, into emails that actually touch the heart in a really weird way that most marketers would never even think of. So we're going to dive right into this whole story selling communication piece. But again, if you haven't seen Yada, check her out at Yada Golden. That's why a r a, G O, l d e n Dot Com. And again, make sure you go to funnel hacking live.com, get your tickets are gonna. Want to see her live on stage because of the value she's going to drop. You're just a few minutes. So would that Jada wanting to kind of just dive right into this whole communication thing a and I been talking right about this whole idea that, you know, for a lot of entrepreneurs it's like, oh I've got to send another email and you try to crank it out real fast and you don't really realize that what you're talking to is actual people on the other side and you missed the communication and people get frustrated that their emails don't convert and you've got this crazy ability to do it. Speaker 2:     02:19         I know Jamie Cross is one of the first ones that I remember you working with. I don't know if she was your first client, but if you don't mind, tell people a little bit about what you've done for them and how it's working and why the story stuff is so important to you. Speaker 3:     02:30         Yeah, absolutely. Well thanks for that awesome introduction and uh, yeah. If you haven't gotten your ticket for funnel hacking live, make sure you do it because it's going to be the first time that I'm actually speaking on stage and I am just as excited as I am nervous. Like when Russell asked me, I was like, I want to throw up and I want to like scream it from the mountaintops so that should be fun. I'm Jamie Cross was in fact my first client. She is actually one of the, she's actually the main reason I should say why I got into writing, which is what I'm doing now. Um, she approached me in January. She's just like, Hey, I love all this stuff that you write on facebook. Every single piece of content that you put out there. She's like, have you ever considered writing for somebody else? And at the time I had it. It was just my means of communicating with my audience was long form copy. Speaker 3:     03:20         Um, and so I gave it a shot. I was like, Hey, I'll try it. And so I wrote for her and her audience just ate it up. And what I was doing really was telling the story of how she created her company and why she was so passionate about the products that she was putting out there, like why it was necessary for her to create these products. And so we just started telling the story of her growing up and her father and her children and how all of this kind of came to be. And a really interesting thing happened. Her audience started opening the emails more than they ever had and it became really, really easy to identify what a topics, let's say were important, were resonating with them, what parts of Jamie's story they resonated with. And what was cool that we were able to do with those is that we were able to take the, the, the front runners, the winning emails and turn those into facebook retargeting ads because now we knew that they resonated with the right people, right? The quote unquote right people. And Speaker 2:     04:22         for context, I want people to understand what Jamie's businesses. That's the crazy part is the type of business. This is not the type of normal business. You expect emails to have any impact on at all, so if you don't mind just give a little context here as far as what type of business Jimmy had and why her stories were so magnanimous in conversion because of your Speaker 3:     04:42         content. Yeah, absolutely. So Jamie Cross owns Mig soap and body and they sell organic soap. They do a organic skin lotions and face products and all kinds of amazing products, which if you haven't checked out, you definitely should add Mig, souq.com I believe. And so we were telling all these stories about how she was going wild crafting and finding these herbs and putting them in these lotion bars that are helping people overcome things like Eczema and psoriasis and skin conditions of all sorts. And so we started telling those stories and like I said, the front runners became really, really easy to identify and I believe one of the coolest stats that we have out of that campaign was that we took one of one of those emails which talked about her faith, right? How much faith she had and she had asked God for a sign and we took that story, put it on facebook, and I think her cost per acquisition, if I'm not mistaken, went from like $60 dollars per person down to like $3 and eighty four cents, which was just unreal. Speaker 3:     05:45         Right? And, and the. And the other beautiful thing is that every story email that we sent out for her on the back end was making between a thousand and $1,500. Right? And so you're giving something, you're giving your readers, you're giving your audience something that they can connect with, something that they can be a part of, which is something that Russell is amazing at doing to. Right. Whenever he puts on an event or whenever he has a launch, he gives ownership of that thing to the audience, right? He gives it to the funnel hackers. He's like, hey guys, this is what we're doing. Like we need your help and we need you to show up and here's the t shirt and like this is the date and here's the website and here's a cool video. And he gives it to the audience, which allows them to become a part of something bigger than themselves. And you can do that around anything you can do that. I run a coaching product. You can do that around an ecommerce product, you can do that around an info product. It's just a matter of creating and crafting that story and then giving it over to the audience. Speaker 2:     06:43         You've done such an amazing job, especially with Jamie story of helping her blossom as this attractive character. And I think that when you're connecting with people and the reason I love her stories because it's a physical product, and so often people think of email as well, I'm just selling an info product. She's selling a physical, tangible product. And the key there for me is I've taken a look at what you've written is you have this crazy ability to draw someone in so deep that they're literally waiting with bated breath for the next email. It's like, oh please, where's the rest of the story here? There's got to be a push. I want to see the next one right now. Speaker 3:     07:21         How do I do that? Kind of like an innate ability like my, my way of moving through the world is through feeling right, like I want to feel all of the things and that that range of human emotion is just huge. Right? And so when I can wrap words around the emotion or the experience that somebody that's like, that's my, that's my gift, right? It's, it's being able to say, oh, I see how excited you are about this thing. Let me make sure that, that I can convey that to the audience. And so that comes with adding detail. It comes with really getting the story out of the entrepreneur and then conveyed to the audience like this is, this is why this is important, but also following Russell's kind of epiphany bridge story and saying, you know, they're on this side of the bridge right now and they don't understand why this is important or what's happening. Speaker 3:     08:25         So let us tell them a story that helps them understand. And on the other side of that, one of my favorite things to do is to give the reader the win. So I never sit there as the glue on the top of the mountain saying, and that's why blah blah blah, blah, blah. You know, like, I don't want to be the teacher. I want to be appear. I want to be shoulder to shoulder with them and say, I know that you know this because I just told you this story. So you understand now you like where we get this together. Right? And it's amazing to see what happens because then you them an opportunity. So the call to action in most of my emails is, Hey, just hit reply and let me know if this resonated with you. Let me know if you've ever had an experience like this in your life. Speaker 3:     09:05         Is this something that you're struggling with? Why don't you go ahead and let me know. My team and I are here to help. So it's a very, very open door and it creates a feedback loop between you and your audience. Like this is what people are missing with the broadcast emails or with the followup sequences that they're sending out. Is that all of the emails that I send out our broadcasts and what that creates is a couple things. It creates a perpetual ask campaign with your audience because you have your finger on the pulse of like, Hey, this is resonating, this isn't, this is what they need, this is what they're asking for. Right? It also allows you to create an audience selected indoctrination sequence because once you have enough email sent out and you know which ones are the winners, you can simply convince those to the very beginning of your indoctrination sequence and you know that there is going to resonate with the right people because your audience who's purchasing from you already have selected those as the winners. Speaker 3:     09:59         Right? And the third thing is that, like I said, it is a feedback loop. Like you know what's going on with your audience and you know, I don't think that. I don't think that that will ever be a bad thing to have. Right? Like so many, so many marketers have spent hundreds if not thousands of dollars creating these lists only to ignore them. Right? And that's like, that's where your money is made, but I feel like people are scared to talk to them because they're like, if I say the wrong thing, they're going to go, but then leaving your list and you not talking to them, it's pretty much the same thing. It's getting you the same result. Right? So you may as well say the damn thing and see what happens. Speaker 2:     10:40         I think you're one of the few email marketers I know that actually encourages people to reply. I mean, I honestly, I remember the first time they can wait a second if I reply, where's that really going to go? Someone asked me that is. I mean because most of the time when we send out broadcasts, it's, you know, buy my stuff, go take a look at this or stay tuned for the next thing. And there's really no true communication and that's one of things you really, really great at, Yada, is that ability to communicate with a huge list. I mean it's not like Jamie's only got five people on our list. I mean, she's got a very, very large list he's built and encouraging someone to reply. How do you handle all of them? Speaker 3:     11:16         Yeah, I think that that's really on the business owner. I have a part in that, but I do warn them ahead of time. I think we, uh, we sent out, I was writing from Mike Schmidt for awhile and he has a digital marketing agency, right? Who helps other digital marketing agencies kind of grow their businesses and he also services his own clients. And I told him, I said, you're going to get replies. And I wrote one email and in 45, in the first 45 minutes from sending it out, he had 75 replies messaged me. He met me in a panic and he's like, they're replying. And I was like, I told you, they were gonna reply. He's like, well, what do I do? And I was like, solving some big. Speaker 3:     11:57         And that was when it really became clear to me that we were in an ask campaign because the topic of the email wasn't actually a service that they provided, but his list went crazy over it. And I was like, well, just create that for them, right? Like you can't, you have the ability to offer that, so just create it. And so it's just a really interesting thing. You do have to be set up on the back end to receive those replies, um, and to be able to sell them something because I believe that when somebody replies, they're raising their hand and saying, Hey, I'm interested in what you just said. And so now it's the responsibility of the entrepreneur on the back end to say, okay, I understand that you're interested. Let me, let me convert that interest into a sale. Speaker 2:     12:39         I love it. I think that's the part that people miss in the whole idea as far as email as a means of communication. It's really one of the ways that we start seeing a lot more emails getting opened, a lot more engagement on a lot of our social posts. You never talking beforehand about some of the things Rachel Peterson was doing them with regard to engagement. And the whole idea here is you wanting. Everyone talks about engagement on social platforms, but they never talked about engagement in an email campaign. I think it's one of the things you've done such a great job about doing is is increasing that engagement to where now all of a sudden that client feels like you as the business owner over your clients, as the business owner are actually interested in their success. They're interested in their feedback. They want to see what the next step is for them. How can, how can we help you? Which usually is just kind of given us, Oh yeah, I'm, I'm here to help you have better. I'm really not as to sell you stuff. Speaker 3:     13:28         Yeah, exactly. Exactly. And people feel that, right? And people know that the entrepreneur, like the CEO of the company isn't sitting down every single day at their desk typing out an email to you. We would love to feel like, Hey, this is Russell's writing specifically to Yada, but it's not happening. You know? And so I think one of the things I've done is I've completely removed the first name. Like I know everybody loves Hashtag first name, right? First name, last name, and I'm like, stop it, respect your reader, like we know that you're not actually writing to us. Just, um, one of the things about the replies, so that I would, that I will say is that when you get replies from an email list, your deliverability goes up to, right? So this works on so many levels because now people are replying to a list that means that they want your email, you know? Speaker 3:     14:22         So it's, yeah, it's really, really interesting what happens when you actually start treating people like people and you actually do what you say you're going to do by being there and helping them and answering their questions. And this can create your lead magnets for you, right? This can create your next product for you. This can, this can create so many things for you if you just utilize it the right way. And I think that one of the things that a lot of people are scared of is will. If I tell my story, people aren't going to like me or they're gonna leave my list or you know, they're not going to buy from me. And I think it's quite the opposite. I think that when we share the struggles that we're having, like no matter what level of success we're having, like there's still struggles, right? Speaker 3:     15:06         There's still problems, there's still challenges and that doesn't mean that they're necessarily bad, but most of the people who follow you, they follow you because they see you as somebody that they'd like to follow in their footsteps that they'd Sunday, like to be like or have the results that they have. And so that means that they're somewhere on the path of the journey that you've already been on. Right in Russell says like, you only have to be a couple of steps ahead of somebody in order to inspire them or to motivate them or to be able to help them. And so being willing to be vulnerable and share those steps is what causes those people to come closer. Right? And so that's what your story does. It invites people in and says, Hey, let's sit down and want to tell you the story of how I got to where I am and everything that I've had to face on the road here, and hopefully that can be helpful for you and when you help them in the process of them becoming, you are the natural solution to their problem. Speaker 2:     16:02         Oh, I love that. I think it's. It's funny. I was talking with Andrew Warner Interviewing Russell just two days ago down in Provo, Utah. Items Fascinating. He did a podcast with Pat Flynn and pat was interviewing him on. Andrea has this crazy ability to interview people and get just. It's probably one of the best. I wish I was more like, can I Speaker 3:     16:21         them? Speaker 2:     16:23         He actually, he gets every emotion out of it. It's the weirdest thing, but one of the main things he said was that he found the best way to get someone to become vulnerable, honest podcast was for him to start off being vulnerable, which I thought was really fascinating because usually people, especially on a podcast, if you're interviewing ceos and everything else, it's everybody's posturing. You know? Wait a second, who's who's taking the lead here? And it was fascinating as I was sitting there talking to him, he says, yet I. I learned that actually from reading how to win, how to influence when friends basically, and his whole idea behind that was the more vulnerable he was at the beginning. It almost, it wasn't self deprecating, it was just as being transparent and as he reached out that way at first that the interviewee wasn't real quick to be vulnerable right there, but they saw later on in the interview that it became much more open and much more vulnerable because of his transparency and I think I see the same thing in the stuff that you, right where you have this ability to, to be vulnerable but at the same time to let them know that I've been through it and I can still take you to where you want to go. Speaker 3:     17:29         Yeah, no, and he is spot on about the vulnerability. I think that one of the things that people get backwards about vulnerability is that we're like, okay, well we'll be vulnerable once we see them be vulnerable and you get to go first. I know that if it doesn't, it's not what you want to hear, but you get to go first. And so if I come on here and I'm just like, Hey Dave, you know, this is like. I mean, I kind of did it in the beginning of the interview. I was just like, hey guys, if you haven't bought your ticket to funnel hacking live, go ahead and do it because it's the first time I'm going to get on stage and I'm just as nervous as I am excited about it. Right? Like that was, that was honest and authentic. But it's also a very vulnerable share if you think about it. Speaker 3:     18:11         So, so what that does is that it's not, um, it's not a calculated, but it invokes the law of reciprocity. So as the conversation continues, as the weeks and months go by and people actually get to funnel hacking live who listened to this, they'll be like, oh, that's that Jada girl. She was really nervous about getting on stage. You know, maybe maybe I'll have people come up to me and say, hey, you did a great job. Like I listened to that podcast episode where you were nervous, you know what I mean? But it opens them up. And so as a service provider or as a course creator or as an ecommerce like widget creator, right? Or peddler of widgets. I guess when you say those things when you open up and you're just like, man, like I have this great idea and I'm not sure if it's gonna work or not, but like I want to just throw it out there and see what happens or you know, this is something that I can help you with because I've gone through it myself. Can you tell them those stories? The thing that you're going to get back is like, oh my gosh, I've been dealing with that too. Or I had no idea that there was somebody out there that was just like me. Right. One of the most powerful things that you can say to another human being when they're going through something is, me too. I've been there too. I felt that way too, and it just creates an instant bond and it's. It's intimacy, it's honest, it's real, it's raw, and that's where relationships are built. Speaker 2:     19:31         I love that. Such a difference between empathy and sympathy. Yeah. The more empathetic you can truly be an come across transparently, man, it's so much easier for a person to go, you know what, I, I can connect with you now. I get you and because you're getting me in and we connected and that emotional level. So I think that's just amazing. Well, I know that one of things we were talking about was you've put together six different steps to storytelling or what's. Speaker 3:     19:55         I did know the details of how all that works. I did. So I created my own lead magnet. It's my first one. I'm super excited about it and as of this podcast, it's not actually up, but by the time you go live it will and it's called the six steps to story, story selling framework. And I basically, you know, as a creative, I was just like, there's no way that I can ever duplicate this. I'm the only person that can do this and having so many a left or right left brain thinkers, the logical people around me, they were just like, you can do it. So as I was writing, I started just kind of. I kept a notebook by my side and I thought, you know, every time I do something over and over again, I'm going to write it down. And so I came up with these six steps and I already mentioned one of them, which is to drop the first name, right? Like you want to assume familiarity, but that will excuse me. That will be up on my website, Yadda golden.com. And you guys can find it there and you know, it's something that you can literally have next to you while you're writing that will help you create that story selling type of email and hopefully connect with your audience better. Speaker 3:     21:09         What are the other six? So we want to make sure, uh, I think we talked about giving your audience or your reader the win. Um, so I'll just walk you guys through. We can do it really quickly here. So our first step is assuming familiarity, right? That's, that means that you're going to drop the first names. You're gonna start using contractions in your copy. Um, and there's no salutation. So I don't do a hey, happy Monday, like no, nothing. You just go straight into the story. A number two is creating a curiosity based pattern interrupt. And so that would be your headline, your subject line. You want to create something that they're going to cut through the noise of their inbox because there's just a ton of white noise static. If you want to be something that's like what? Like what did that say? A number three is you want to hook them immediately, so if you think of movies that start in the chase scene or the bank robbery, but you don't know who any of the characters are, you don't know what's going on. They just drop you in there and you're like, wow, hydroma. Right? So that's what you want to do. You want to hook them immediately. Number four is you want to guide our. Sorry. Uh, yeah. You're going to guide their epiphany. So you're going to fill in the story. Now you're going to be like, okay, this, Speaker 2:     22:25         this is one of the things I really like it because I think too often people think you're just going to, they're going to get the epiphany by themselves and you've got this crazy ability to guide them. So keep going on this whole guidance. Speaker 3:     22:36         Yeah. So you're going to fill in the details. So now you've started with high drama. You're just like, hey, there was a bank robbery and now I need to take you back to where it was all being planned and what happened and who was involved and why it's important, right? Why? What, what's the outcome that they're trying to achieve by doing this thing? Right? So we're filling in the details and at the end of that they're going to understand and so the fifth step is to literally give them the wind. So you're like, so as you know right now, you're just going to assume that they got it. You're never going to posture and be like, because I just told you all these things, or I just explained to you, blah, blah, blah. Right? Like you're going to actually sit back, be a normal person and let them have the win. And then the sixth step is literally just asking them to tell you about it. Did you learn something? Have you ever experienced something like this in your life? Are you experiencing something like that? Do you have something to share with me? Go ahead and hit reply. Right? And what's really cool about this? Speaker 3:     23:35         Are you serious? You're like, no, don't reply please. And I think most of the companies that I'm working with are, are, have a big enough size that they have a customer service. Uh, you know, uh, I guess people that can kind of feel these, Speaker 2:     23:53         but I think even if you're small, it's still so important. I mean hearing like right now we just hired a person is going to be head of our head of our speaker team. I'm working with NFL head of our sales and the very first thing Robbie wanted to do is as our head of our sales was, you wanted to get on the phone with people who are leaving clickfunnels and find out why. And I thought, you know, we've been for like four years now and no one's called, people have left, asked him why. That's probably a good thing to find out. Speaker 3:     24:18         Sure. It's just, it's such great feedback, you know. And, and I have, um, I'm actually going through a Beta launch of a six week course that I'm putting together based on this framework. And one of the girls were in week two, she sent out an email to her list. She's like, I sit down to story selling email to my list and I sold $397 products and I had to unsubscribes, but I had more engagement than I ever had from my list. There you go. It's a win. Do you know what I mean? Like is the people that don't resonate with you are going to leave the people who do are going to come closer and you're just finding information out from your people. So it's good. It's not scary, Dave. I promise Speaker 2:     24:56         I love it, Yada, Yada. Any parting words before we let you go? Speaker 3:     24:59         Oh Man. I think my favorite thing to tell people lately is stop using your list like a booty call. Don't email them only when you want to sell them something, right? Like build an actual relationship. It'll be longer lasting. Speaker 2:     25:15         I promise. Maybe that'll be the headline of the episode. Stop using your list as a booty call. Glad I can make you again. I appreciate your friendship and love having you on. Thank you so much again. So where can people go to get those six steps? Speaker 3:     25:35         Uh, yeah. You can go to Jada golden.com, it's y a r a g o l d e n Dot com and because it's not up yet, I don't know exactly where it will be, but you'll be able to find it. Speaker 2:     25:45         Awesome. And again, make sure you go to funnel hack live.com. You want to make sure you're there to see Jada onstage for the first time and we're super excited to have her. So again, thanks so much for your time today. Appreciate your friendship and we'll talk real soon. Okay, thanks Dave. Speaker 4:     26:01         Okay. Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me. I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few $100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, please just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if you'd like me to interview more than happy to reach out and have that conversation with you. So again, go to itunes rate and review this, share this podcast with others and let me know how else I can improve this or what I can do that do to make this better for you guys. Thanks.

We're joined by Erin Riley and talk about the Adventist Church vs itself, evangelicals vs Civil Rights Act, US Attorney vs Catholic Church, Oklahoma vs abortion, pharmacist vs miscarriage drugs, exorcist vs witches. Dustin’ off the Degree - Who holds the power in the Adventist Church NEWS Unity through Division http://bit.ly/an274-germany-sda http://bit.ly/an274-africa-sda Texas evangelical groups are suing for the right to discriminate against LGBTQ workers http://bit.ly/an274-texas U.S. Justice Dept launches probe into Catholic Church’s child sex abuse scandal http://bit.ly/an274-catholic Oklahoma Republicans pass bill requiring state officials to call abortion ‘murder’ http://bit.ly/an274-oklahoma Meijer pharmacist Richard Kalkman refuses to give miscarriage drug to customer Rachel Peterson http://bit.ly/an274-pharmacist Ex-Chinese internment camp detainee denied US visa despite Congress invitation http://bit.ly/an274-china Exorcist to hold mass for Kavanaugh to counteract witches 'hexing’ him http://bit.ly/an274-exorcist I pulled a 1,500-year-old sword out of a lake http://bit.ly/an274-saga FEEDBACK Fred via email Freethinker215 via Patreon Anonymous via email SUPPORTERS Donation from Fred This episode is brought to you by: Danielle M Darryl G Arthur K Rachel B Jimmy Ninetoes Al from Cestus Three Kim B SoJo Alan M Alexandra T John A Rob C Henry K Levi C Sam E Adam G Janet Y The Flying Skeptic Daniel J George G Freethinker215 You can find us online at www.atheistnomads.com, follow us on Twitter @AtheistNomads, like us on Facebook, email us at contact@atheistnomads.com, and leave us a voice mail message at (541) 203-0666. Theme music is provided by Sturdy Fred.

Why Dave Decided to talk to Cristy Nickel: Author & speaker Cristy "Code Red" Nickel has been in the health and fitness industry since 1994. While studying Exercise Science at the University of Memphis, Cristy competed in 3 NPC Figure competitions, placing in the top 5 at each show. From being named the “Top 3 Most Dangerous Females on the Planet” to becoming a successful Entrepreneur, Cristy takes you on her journey. She explains how hiring a coach was one of her best business investments, by helping take her from being nearly broke to becoming a Click Funnels Two Comma Club Member in record time. Tips and Tricks for You and Your Business: Secrets to Success (5:40) Code Red Lifestyle (8:00) Business and Weight Loss Plan Implementation (9:30) Find the Right Price For Your Product (14:00) Code Red Funnel Information (21:30) Quotable Moments: "In business, you’re going to have to get people around you that know what they are doing." "Find someone who believes in your message, someones who really grasps what you are doing." "There are people out there that know more than you, that’s why their called coaches!" "Do not listen to your critics say, they are irrelevant to your future success." Other Tidbits: Cristy also explains the importance of surrounding yourself around a good supporting cast of people who can be there to help and mentor you in areas of weakness. She also explains the importance of understanding your self worth and product value. Being confident in the services you provide will separate you from the ordinary person. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Hey everybody. Welcome to funnel hacker radio. You guys are. Speaker 2:     00:19         We're going to literally die at this whole interview process because I want to introduce you to one of the three most dangerous woman in the world. This is going to be one of most fun podcasts for Mika. We started doing this as she was telling me all about kind of stuff she was doing. I'm like, wait, wait, we got to stop. I want to make sure that everybody hears this and they get the excitement, enthusiasm that I have as I'm listening to. So Kristy, Nicola is one of our two comma club, winter. She's absolutely been crushing it. She, again, she's one of the most. What are the top three most dangerous woman in the world? Comes from super humble beginnings and I want to just let her fill in the gaps and tell the rest of the story there. So Christina been turned over to you as far as giving people an idea as far as how all this happened? Speaker 3:     00:57         Yeah. Thank you. Yeah, I did. I grew up super poor and my parents hate. They hate when I say that, but I'm like, hey, we were really poor. We just didn't have any money growing up. And so when I got out of high school and I wanted to go to college, I started boxing as a way to just earn money because I'm bartending at night and I'm trying to pay my way. So I started boxing and I and I didn't know. All I cared about was I was just, I was making 500 bucks a fight. Well, I started knocking out my opponents like that one right after the other. My opponents, one girl I knocked out so bad, I ended up in the front row. Well that just started growing because if you can speak to the press, if you can sell tickets, that's boxing right there. You've got to be able to be able to sell tickets to put butts in the seats. Right. So I could do that because I could speak to the people and I was a fighter of the people and I traveled all over the world at 154 pounds. I climbed the world ranking system. I have two world titles and I was considered one of the top three most dangerous females on the planet. Speaker 2:     02:00         I want to have that record. That's super cool. People. People say, Speaker 3:     02:04         I don't want to mess with you. And I'm like at 42 years old after being retired for awhile, I'm like, I take me a little bit of time to warm up, but I could probably kill somebody. Kill him. Let me tell you. Speaker 2:     02:17         Well, I think the cool part about it is that led you into the next thing is which you've really made two comma club history for because of this whole idea as far as here you've got an athlete who's at the top of her game and yet as you just said, quoting you basically you were fat. Speaker 3:     02:32         Yeah. I started getting fat and I coined the phrase fat athletes because here I was the fittest, but I started getting fat and I'm in my early thirties. It shouldn't be happening, so I started picking up cycling at the same time and I wrote my road bike almost 300 miles a week. In fact, my husband and I wrote our road bikes all over the world that I'm getting fatter and fatter and fatter. So I started to. I just, I thought, what the heck is happening? I can't train any harder. So I started researching. I found out that I was fat because I have the bull crap food. I was shoving in my pie hole because I was carving up before rise in sugar, but I justified it because I was an athlete. I thought that was okay. All the lies we've been told all these years. I was following him because I've been told the same way, so I then changed my diet, dropped all the way in record time and ended up creating the code red lifestyle because that's what it. It hit me that anybody can lose all day what they want without any kind of bullcrap pill, without any kind of a bullcrap shape membership without a gym, without exercise, without diet foods, and everybody can do this by eating real food. Drinking water is sleeping. Speaker 2:     03:40         That is crazy. I get obviously that's what we call a new opportunity here, which is really tough to to come about and present in a highly, highly competitive industry like weight loss. I mean it's got to be one of the most competitive industries online for sure. Yet you've done it and I'm fastest. First of all, I have to admit I am a sugar holic and my kids bust my chops about it all the time, but it's one of the things I noticed you were as I was going through your site and everything. Again, guys, go ahead and check out code red lifestyle.com. Kind of follow through some of the funnels and thinks she's got there, but fill me in as far as this whole sugar thing because I know it's. It's my downfall, but at the same time I'm addicted, so I got to figure this thing out. Speaker 3:     04:23         Not your fault because sugar is eight times more addictive than heroin and that's not something we just throw around. We, we manufacturer addiction into foods food manufacturers do because they know it's highly addictive and your brain lights up in the same way, so all that stuff that you are not your fault. It is absolutely true and it's something you absolutely have to break and it's the hardest habit to break because it's in everything, but when my clients come to me, I don't let them have the work around. I don't let them have a things that kind of resembles something that might be sugar free. We eliminated completely because sugar, sugar feeds feeds into cancer cells. If these into disease. I mean you want to talk about the most problematic substance and that is sugar. Speaker 2:     05:09         Well, I actually just bought your book so they'll be here after I get back from California A. I'm a book collector I guess, but no, I'm actually super excited to read it. Again. One of things you've talked about is discover how I've helped over a thousand people lose weight and keep it off. He put it off again. That's kind of a new opportunity. Most people don't think about. Everyone talks about losing weight and I was talking with a couple of other people in this space and know. They said, you know, the great thing about our industry is they every three to four months people go on diets because they keep cycling through and through. I love your idea as far as keeping it off and so I want to kind of dive in. First of all, how, what, what propelled you to focus so much in this area and more importantly you weren't having a whole bunch of success until just recently and then all of a sudden it popped. I want to know what was that secret? What made it pop? Speaker 3:     05:57         Yeah. So the first thing that you asked, what made, what made you focus? Because I was. Because I battled with being an athlete. I didn't understand and I have a degree in exercise science. I still didn't understand because they're teaching us all wrong. So that drive to want to tell the world that you were being lied to you or being scanned or the food industry, you're being scammed by the Diet Industry. And so I have this, this, this growing, this incredible desire to spread the truth. But I was in, in, I was a hard worker and I put in the hours in my office. I had a good product. I'm a good nutrition coach, but I was not making any money. I was receiving Idaho state food stamps because I was so broke I couldn't make any money. So the Tasha haze that comes along Speaker 2:     06:41         as far as the timeframe here, we're talking. How long ago was this? Speaker 3:     06:45         Well, I created the code red lifestyle like six years ago, but it only started taking off two years ago. So I was just floundering four years because I didn't charge what I was worth. I didn't monetize correctly in my deliverables were so over. I was just giving everybody my firstborn child. And you know, you care so much, right? I mean entreprenuers we and, and you. Problem is you burn yourself out, you give too much. And I was given too much, I didn't have it streamlined, I didn't know what I was doing. So Natasha haze that comes to me and she wants, she needs to lose 60 pounds well quickly when she realizes how great my program works by just eating real food, drinking water at sleeping, there are no secrets or nothing to have to buy. You just follow the program. Uh, she was like, all right, this girl, it's like, hi. Speaker 3:     07:32         I feel like I'm robbing her by only paying her the $500 a program. Now my program is $3,000. And so she's, she was like, right. So she said, can I, can I give you a couple of tips? Well, at that time I had researched her behind her back and figured out what she was like. Of course you can give me tips. Well, we started a relationship that lasted two years and uh, she took me from poverty level all the way up to winning the two Comma Club award. And now I'm even blowing that out of the water. And just a couple of months since I've earned that award. Speaker 2:     08:04         Congratulations. Seriously, congratulations. That's awesome, and again, she looks great. She, she's been lost weight and kept it off, which is what it's all about. Speaker 3:     08:14         Keeping it off is to lose weight. You lose weight on a Cayenne pepper or diet weight anyway, but can you keep it off and that's what the code red lifestyle has discovered. We only follow three rules to keeping your weight off. You've got to stay on the scale every day. You have to drink your water every day and you never, never, never allowed a junk food back in your house ever because a drug addict doesn't keep drugs in their cupboard and you cannot allow it. You'll end up giving in. So we protect ourselves against giving in. But keeping your weight off is easy. It's not hard. Speaker 2:     08:46         I love it. I love my gosh. I'm hearing all these marketing messages. You're talking, I'm just pulling these crazy. You talk in wonderful soundbites I can. Some of the promoters must have loved having you on. Speaker 3:     08:57         Yeah, so I love this. This is a lot of fun and a lot of it is how you communicate with people. I'm not reinventing the wheel, but I say it in a way that gets through to people and for some reason people love that and I have a real direct approach to people. I don't put up with any bull crap arguing. Nobody tells me what to do because nobody gets weighed out. People better than I do. I mean I put myself up against anybody. You don't know who he was. I got this so you don't got this. I got you don't got this or you need me, so you need to do it my way or go find somebody else and that just seems to resonate with people and they know. I mean business. Speaker 2:     09:31         I love it. So far as a person who was the hard part about a lot of our life is we kind of go through it is we forget all. Even though you've had success in everything else and it was just only four or five, six years ago sometimes, all that, we don't remember exactly how bad it was. There's a lot of people who are listening going, yeah, but you know what worked for me? What is, what's is? What can you tell that as far as how? How can they implement things that you've done to actually get the success that you've had Speaker 3:     09:59         in my business or in weight loss? Speaker 2:     10:01         I wanted to first of all talk business and then we'll hit the weight loss. Speaker 3:     10:04         No, I love talking to business. The first thing you need to realize is that hard work ain't enough because I was a hard worker and my parents raised me on a farm. I know how to work. I can work anybody under the ground, but it wasn't enough. I know a lot of people out there that are hard workers, so getting a good team, getting a good coach. I mean, I know it's like Christie, of course, because your coach work. Getting some people around you that know more than me surrounding myself. I had to get. I just. I didn't understand how business works. I can be a good nutrition coach, but running my business I didn't know what I was doing and so absolutely key. You're gonna have to get people around you that know what they're doing and that can help you monetize and help you. Take the direct different direction. I've got people around me, I've got my husband's a retired CEO. I'd come to him with my profit loss statements, balance sheets. I come, you know I have my dad's an ordained minister. I come to him. I say handling this dad. I mean all these people. I surround myself with a whole team of people that are smarter than me at certain areas and we come together. We worked as a team, but by myself I never would have been able to do it without help. Speaker 2:     11:13         So how do you find a good coach? That's one of things that I hear people say all the time now you need to get a good coach. What? How do you find a good coach that resonates with you, that you're gonna? Be able to get the results that you need? Speaker 3:     11:22         I don't know. Natasha is my first coach that I ever had. I never even thought about. I didn't even know these guys existed. I just, I knew I had the feeling that I was. I was meant for more, but I didn't know what kind of a coach I needed. So as far as what, what really was great between the tosh and I think someone should look for in a coach is someone who believes in your message, someone who really grasp what you're doing is this. She was totally she. She was my heart. We all, we just the same heart I was helping her and she knew so that that helped a lot because we. I found somebody who absolutely everybody from Rachel Peterson does my ads. She and her team who have code red, they believe in Code Red. Carol feels my funnels, Kevin Carol Lambros read. So everybody who's a part of the team, I just think finding a good coach that that can be that, that understands your message and really is fully understands what you're going for and not just that, do this, do this, do this, and then someone's going to be straight up honest with you. Speaker 3:     12:29         I am straight up honest with people. I need someone to pull me aside and say, this ain't working. So I look for someone who's direct and I look for somebody who truly understands what I'm going for it. If you get some skinny person and never been fat before, how did they understand what it's like to be fat? I mean these 21 year olds trainers at the gym. I just go, oh out like you don't know, you don't know. Life live a little bit and then you can come to me. But so I, I look for someone who's going to be straight up honest with me in the nose, knows what I'm after. Speaker 2:     13:00         I love that. I think it's probably one of the biggest things that we've seen. Obviously we do a lot of coaching things throughout our personal business here and in my own personal life. I'm actually in the process of hiring a new coach and I think what you mentioned as you always have to have a coach. You talked about your dad being a spiritual coach, your how has been being a financial ceo, business coach and Natasha obviously helping you and going through that. I can tell you for me personally, I think the whole coaching thing kind of gets it. Sometimes it's real good and sometimes it's real bad and I think it's like anything else in life, if you find one, you're not getting the results, then stop and go out and find one right away and don't let the excuses as far as, well, I don't know what I need. Speaker 2:     13:38         You're gonna find the better you get at it, all of a sudden the new coach appears and I'm excited about the one I'm gonna be working with you next month actually again, just kind of came in is the right time, my life and that's what I was looking for. So I again totally agreed. Coachings and necessity. I love one of the things you mentioned and whether you've got this from Natasha not, but that idea as far as raising your price, it's one of the things everybody I know when they first get started is really hesitant to do. Do I have enough proof? Do I have enough? Is My program really work? And if it does, you know what's the right value in? And I'm supposed to be a giver. I'm supposed to be helping people and and this, this internal battle. So I want to kind of find out from you, how did you, you're such a giver and you just care so much about people and yet at the same time you have these super, super high levels of expectation. So how did you balance finding the right price and overcoming the idea as far as they needed help and give Speaker 3:     14:32         and in that that was a big obstacle for me to get over. I, um, because I wasn't charging nearly what I, what I was worth because I didn't know what I was worth and what I had to do is I had to, I had to rely on Natasha fee too to, to feed that into me an outside person. You know, I, I was doing it. I just, I thought that's what people pay for good coaching, but in person that you trust that comes along and they say, oh no, nobody in this country does what you do and you're undervaluing what you. And it took me awhile. It took me a solid year of. I kept hearing them. I kept hearing that. And then of course, of what she did with me is having me do my own research on my competition. Speaker 3:     15:17         Nobody does what code red does. Nobody offers the accountability. Nobody offers the one on one. And so once I started jumping through the hoops of learning what the market and then doing research and asking people, what do you think would find out like hip, like hypnosis for weight loss? Oh dear God, that was $3,000. And those guys hypnosis, I'm sorry, I, I should make fun of other people. But you know, the different prices of other people were charging. That helped me come to the conclusion that Bologna, I know I am worth this and now I can stand before anybody and say, Oh Bologna, I am absolutely worth this and this is what I'm going to charge. And I pay it. They love it. They pay it, you know, it's not over. But that's a major obstacle for people. And you know, and I had to get over the, the, the hard part, you know, because you do lose a piece of you, you know, people break your heart. Speaker 3:     16:09         Especially when you're in such an intimate relationship with somebody like weight loss. I just got rid of my one on one programs where I work for somebody 16 hours a day of, for 90 straight days and I'm telling you I did it for five and a half years and it just took a piece of my soul with every person. And so you got to learn boundaries, you know, and so it once between that and, and just know what you're worth. And shopping my competition was really helpful because nobody did what I did. And then, and then learning to trust Natasha and she said I need you to take my hand and trust me and we're going to hike up. We're going to double your price and I mean you want to talk about. I was scared but I absolutely trust her because there are people out there that know more than you. That's why they're called coaches. You got to do what they say. I took out a $50,000 loan to hire her. So it was. And I talk about a huge leap leap of faith, you know, and, and then another $50,000 loan to, to write my book. So these are not small steps, but I knew it was the right thing to do. So you're gonna have to be brave. You're going to have to step out of your comfort zone, uh, you know, and do what you know to do. But it takes that step of faith. Speaker 2:     17:17         I love it. Such great value there. Again, I think too often people are afraid to invest in themselves and you've always done such a great job about that. Whether it was for Speaker 2:     17:28         Basically Natasha and her coaching program or for a, I know the person basically writing your book the same type of thing there. And it's, you have. I've seen the same thing as far as my own life. And I think it's why raising prices is so critical as if you take a look at as far as raising your price, you're going to find that some clients actually won't buy your product because it's too cheap and those are the clients that you want. And so at times I see a lot of people starting off in their charging these ridiculously low prices and ensure I think, yeah, if you have to start there, that's fine, but you've got to be pushing that envelope all the time. And I literally, I had this conversation with Russell, gosh, probably almost a year and a half ago when I was like, there's the inner circle is way too cheap, Russell charging $25,000. Speaker 2:     18:11         And he's like, ah, I just don't know if I. I don't want to just edit. Even though it's Russell. And I've worked with him for over a decade now. We've done a ton of different projects. I'm like, the value you provide is so much more. And it's taking first it went a little bit and then there and now all of a sudden you know, it's 50 grand. And it's interesting because I was having that conversation where all of a sudden by raising that price, you start bringing in and attracting people who play at a higher level and, and they're more committed to your program and you inter get better results, which in turn allows you to raise your prices even more and help more and more people. So again, I'm so happy that you did. Obviously you've talked to them a huge blessing in your life and I think it's great to see. Speaker 3:     18:49         Yeah, she, she really has. And I've since moved on to James Freal who is literally just walked in the office. That's why I'm stepping up my game even further. So it's funny because I don't give away any programs for free because there ain't no skin in the game. Like come on. People ask me all the time when you donate a custom program for our option at the high school. No, not because I'm being a jerk. It's because nobody takes. Nobody appreciates free. Nobody values free. I refuse to do that meant do I solve it on July first? I'm good rate of more than double my price for my own program and I'm doing it too slow, too slow down the business a little bit. I need to slow down the flow because I can't. I don't have the bandwidth. They can't get their credit card out fast enough and I don't mean to sound callous. They value good coaching and they don't care. They don't care. The more expensive it is, the faster they'll face. Bizarre. Speaker 2:     19:48         No, I totally agree. In fact, I just recently hired, so it's 2,500 bucks a month for two from basically a session every other week for an hour, so whatever that equals. So I know 12 and 50 bucks an hour or some crazy thing. People are like, why would you spend that Kinda money? I'm like, because it's an investment in me. I know that little tiny investment, the results on that is 10, 2100 fold and it's. It's crazy. I think it's, again, I love the fact that you've been raised and I love the fact of raising them even more and I think the thing you said there, I hope people listen to and that is nobody. You have to. If you want people to play, they have to pay and those people. I can't tell you how many you can talk to people. How many, how many free ebooks do you have on your computer? I was like, oh my gosh, there's thousands. Do you ever read any of them? No, they're never going to read it. It's free. I don't value it. As much. Speaker 3:     20:41         Listeners need to understand too. Don't worry about what the critics say. You can't use that to block out that bullcrap noise from people that are going, I can't believe it. I can't believe she'll so expensive. Go play someone else. Go Away. Go to Jenny Craig. They won't take care of you like I will. I don't want your bad energy in my group, so. So get in, get out. We don't. We don't want you. If you're going to just block out the noise. I, I'm making more money in one month and those guys have ever made in their lifetime, so people trying to be critical of me and I don't mean to sound braggadocious like you try to be criminal critical. I can't believe Christa would charge so much will watch. Watch what happens. People stand back and watch. So you just got to block out the critics. They don't mean nothing. They are ill, you're relevant to your future, irrelevant. Speaker 2:     21:28         You know what? I love it once we get close to wrapping things up, obviously when people take a look@thecoderedlifestyle.com, and so how do people actually get into your funnel? Where does the start join the down. Take down. Speaker 3:     21:41         We're right in the middle of a challenge. So 10 pound takedowns close. We're not registering people, so that's one way though. The Code Red Revolution. You can go to the book, you can read about the book. I've got the audio, I read my own audio and code, red revolution come and lifestyle. You know, we're all over the place. I got a great youtube channel, a great facebook, right? Instagram. We're just, I try to be everywhere, Dave, Speaker 2:     22:03         I know how hard that is. We try as well and it's that content creation is that, and I can be a real time second time. So does well. Again, any parting words is we kind of wrap things up here. Speaker 3:     22:14         You know, I guess I'm just. What's great, real quick parting words with weight loss guys, you need to just listen to my voice and realize that if you are struggling with a weight problem, this is not difficult to do. There really isn't. You've got to be at rock bottom and you've got to start with the basics. Don't try to get all fancy with this. Start with water. Start with turning off your stupid phone an hour early and get better. Start taking care of yourself with water and sleep and you're going to start feeling better. Guys, if you need to lose weight, don't overcomplicate it. Make it simple. You'll be fine. Speaker 2:     22:47         Oh Man, I'm going to leave on that note, Chrissy, a million. Thank you. Thanks so much for being on the show. Love having you continued success and all that you're doing and we'll talk soon. Speaker 3:     22:55         Thank you so much dave. Speaker 4:     22:57         Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, why don't these just reach out to me on facebook? You can pm me and I'll be more than happy to take any of your feedback as well as if you'd like me to interview more than happy to reach out and have that conversation with you so I can go to itunes rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

This week, we review Big Booty Bakery's Guava Booty Bun, Salted Caramel S'mores Cupcake, and Cinnamon Bun. Visit Big Booty Bakery at 261 West 23rd Street (between 7th and 8th Avenues) Website: http://www.bigbootybreadco.com Facebook: https://www.facebook.com/Big-Booty-Bread-Company-104923276217361/ Instagram: https://www.instagram.com/bigbootybakery/ Twitter: https://twitter.com/BigBootyBreadCo ** Follow Us ** Instagram: https://www.instagram.com/sweethusbandstv/ Facebook: https://www.facebook.com/sweethusbandstv/ Twitter: https://twitter.com/SweetHusbandsTV ** Follow Rachel ** Website: https://www.rachelpeterson.net Channel: https://www.youtube.com/channel/UCegKZMw02QtpX7lg9djWbBw Instagram: https://www.instagram.com/the_rachelp/ Facebook: https://www.facebook.com/rachel.peterson.754 ** Credits ** ♫ Intro & Outro Music ♫ "Love Wildly" by Joey Contreras https://itunes.apple.com/us/album/young-kind-of-love/id940267308 --- Support this podcast: https://anchor.fm/sweethusbandstv/support

Day 2 at Funnel Hacking Live focused on how you’re just one funnel away… On today’s episode Russell recaps day number two of Funnel Hacking Live, which contained amazing things about funnels like: Several different kinds of funnels such as, Free Plus Shipping Funnels, Documentary Funnels, Webinar Funnels, Relationships Funnels, etc. Russell goes into a little detail about his Funnel Audibles presentation, as well as a few other people’s presentations. And Find out how much money Clickfunnels was able to donate to World Teacher Aide from all live funnels. So listen here to find out about all the stuff you may have missed during day two of Funnel Hacking Live. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to Marketing Secrets podcast. Today I’m going to be covering day number two of the Funnel Hacking Live event. Hey everyone, so first off, I totally failed you all. I was planning on recording all these while I was at Disney with my kids and my family while it was still top of mind. The problem was that Disney with my kids and my family was insane. We did Disney, day one we went to Magic Kingdom and then day two we did Animal Kingdom, which were both awesome. We also paid for one of those guides that lets you in the front of every line, which was really, really nice. Not going to lie. Then we took a day off, but that day was super, even more hard. We had sick kids, and sun and fever and I got sunburned, it was awesome. Then the next two days we went to the Harry Potter land, did that and it was amazing. Then the next day we flew out and now we’re here. So I’m a little behind but I still want to go through the last three days of Funnel Hacking Live because it was such an amazing experience. So the last episode I talked about day number one, which was we kicked off Funnel Hacking Live and talked about going from 0 to a million, a million to ten and ten to 100. Kaelin talked about building her culture, Natalie talked about vulnerability. Then I did my Conversation Domination presentation, which was showing you how to get your dream clients addictively binge watching you on every platform that you live on. Warning this aggressive approach is only for people who truly believe in their message. That was a kind of fun one. Then we did the Operation Underground Railroad where we raised over a million dollars, I think I told you guys that last episode. If not, spoiler alert, we raised over a million dollars for Operation Underground Railroad, we showed the documentary and it was amazing. So that was day number one. I remember going to bed that night at about midnight. I had been crying all night and it was so emotional and intense and amazing and I was like, how are we supposed to go on for day number two? But the show must go on. So day number two started. Devon did what he always does and brings energy into the room, which was awesome. Then we started with actually, World Teacher Aide, and usually World Teacher Aide we do a big fundraiser for them, but unfortunately we weren’t able to this year because we were doing the project with Operation Underground Railroad, but inside Clickfunnels, a lot of people know this, every time you have a funnel that goes live, which means it gets at least 100 visitors, we donate a dollar towards World Teacher Aide. And we save that up for the entire year and we don’t tell Stu and Amy, we keep it top secret and then at Funnel Hacking Live we give them a big check for that. So this year’s check was $133,000, is that the right number? Over $133,000, so they came on stage, talked about World Teacher Aide. They showed a really cool video about it and we gave them this huge check, which was really cool. And what’s fun is that Stu then took the check, he had to fly home that night, through the airport, through baggage claim, and videoed him taking the check home, which was really, really funny. It was a big ol’ huge check. So that was amazing. After that I did a presentation called Funnel Audibles. I think of all my presentations at this event, that was the one with people I think resonated the most. I was really proud of it. It took us, about six of us 3 ½ - 4 days to gather all the data to be able to show that and create a presentation and everything. I think it gave people hope. Oh my gosh, this is not that hard. I could actually do this. I’m sure someday we’ll make a front end product or a video or a book, I don’t know, something because I think it was that powerful and important. But it was really cool. I saw people taking notes like crazy, taking pictures of everything, gasping. It was really cool. I was proud of it. So the title was, “Funnel Audibles: how to nail it so you can scale it.” I basically talked about how most of my funnels when we first launch them don’t have success. They kind of flopped. I showed a bunch of them like, this is the numbers. And most people, they create the first funnel and then they launch it and it doesn’t make money and they’re like, “Oh, this funnel thing is a scam. Russell is a scam.” And the reality is, no. It’s all legit. You just have to understand it. You have to make audibles. What was cool, my dad was actually in the room, the first Funnel Hacking Live he came to. So I actually had him come up on stage and I shared a story about when I started wrestling my junior year my plan was to win the state championship. My very first match I wrestled this kid named Nick Fresquez, and he had taken 2nd place the year before and he beat me pretty good. I remember I was devastated. I wanted to pout and tell people that wrestling was a scam and the whole thing was…you know what I mean? But my dad filmed the match and my dad was smart enough that that night he’d watch the match over and over and over again and the next morning I woke up and he’s like, “Okay, here’s what we gotta do.” I’m like, “No dad. I’m sad, I’m depressed, I don’t want to.” And he’s like, “No, we have to learn how to beat him.” So we started practicing the moves and how to counter the moves he did against me and all sorts of stuff. And we did that every single day for four months until the state tournament. At the state tournament I actually ended up wrestling Nick Fresquez in the finals. And what’s crazy is I actually ended up beating him with the same move he beat me with. And it was kind of crazy, cool. So I told that story with my dad, which was really cool and then he sat back down. Then I talked about funnels the same way. Most of our funnels don’t work amazing the very first time out the gate. You put them out the gate and then it’s like, you drive traffic to it, you see where all the numbers lie and then you make the audibles, the tweaks, the changes. We walk through what we did and why we did, and the psychology of what we’re looking for in each page. It was really cool. I showed the difference between trip wire funnels versus webinar funnels versus high ticket funnels, the tweaks and the changes that we have based on those, which was really cool. Then I actually had James P. Friel come on stage and he was talking about, he had a funnel called Rose Club for Men that he launched and it completely bombed, it was like negative in the hole. And then he messaged me and I told him to make a couple of tweaks, he made the tweaks and then it blew up and he showed the stats and numbers. It was really, really cool to see. It was these little, tiny tweaks and changes. So that was one of my favorite presentations. I really enjoyed that one, it was awesome. Then after that I had the time to take a break which is nice. I sat in the back green room and I had a chance to watch a whole bunch of our inner circle members share their types of funnels. The first is Dean Holland, he talked about the Ultimate Funnel, which are his free plus shipping funnels. Dean and I have had a fun thing, he’s been in my inner circle now for a couple of years and it’s funny because I’ll do something and he’ll be like, he’ll vox me and be like, “Russell, wait, I just saw that thing you did.” I’m like, “Yeah.” “Whoa, that’s awesome.” And then he’ll do it and try to one up me and be like, “Well, I’m going to try this.” And he does something else and I’ll see it and be like, “Dude, Dean you did that.” And he’s like, “I know.” We go back and forth to keep one upping each other. So his business, his model is pretty simple. He’s got free plus shipping, upsells, and then a thank you page webinar. And that’s kind of similar to what we’re doing nowadays and it’s really cool going back and forth. It’s so simple, so easy. So he showed his ultimate funnel and it was awesome. The way he does his free plus shipping funnels are amazing. Next was Nick Daughterty, I always say his name wrong. Nick Daughterty, did I say that right? Daughterty, boom I got it. Anyway, maybe not. Sorry Nick, I apologize. The gh is silent, anyway, it’s confusing. Anyway, he used to work for a company called The Truth About Cancer and they’ve done a whole bunch of huge documentary funnels. They did a 20 million dollar one on Truth About Cancer, they did The Truth About Vaccines, they did The Truth About Pet Vaccines and a bunch of other ones. So he came and talked about documentary funnels, which was really, really cool, especially since I’m building a documentary funnel right now for Operation Underground Railroad. So it was cool to see that. In fact, if you guys are Funnel University members, I recently funnel hacked the Truth About Cancer funnel, it’s one of the newsletters there. So you can go and see behind the scenes. But he talked about the strategy and how they did it and the psychology and how it worked and why it worked and it was really cool to see the behind the scenes of that. Nick did an amazing job there. After that Jason Fladlien got up and talked about three different webinar funnels that he uses. Evergreen one, NDA ones, Live ones, it was really cool to kind of hear different ways to do webinars that he’s done, which brought to my attention,  he talked about he does an NDA webinar where you have to sign an NDA then you can get on the webinar. It’s a big deal and it causes this intrigue. It reminded me, back in the day with Rippln we did this really cool thing where, it was really cool. To join Rippln you had to sign an NDA to be able to get in and it was a big NDA thing, which was really, really cool. So we got half a million members to join Rippln through this NDA process and it kind of re-sparked my mind about that and got me excited. In fact, you may be seeing a secret NDA thing coming out in the near future, maybe. So that’s exciting. Then we had lunch, after lunch Rachel Peterson came on stage, Rachel’s amazing, she’s like 9 months pregnant. It’s funny, I asked her to speak and at the next inner circle meeting I saw her and she was pregnant, and I was like, oh that’s exciting. Then I was like, “Wait a minute, when’s your due date?” and she’s like, “I’m speaking on your stage, I’m not going to tell you my due date.” So I didn’t know when it was, obviously it was close. But she was up there on stage and she killed it. I think she brought doctors in the audience, just in case she had a baby while she was onstage. Right before I met her, the very first time she went on stage, I gave her a hug and she’s like, “I hope my water breaks on stage.” I was like, “That is the coolest thing ever.” So Rachel got on stage and she talked about the hidden funnel, the relationship funnel, how you build these relationships with your audience. Her story is amazing. Two or three years ago she wrote a blog post about her tiny wedding ring. It was about how she was making money now and a bunch of people asked her when she was going to upgrade her ring and she’s like, “I’m not. This symbolizes my love and my husband and my family.” And it went crazy viral and had like 70 million reads before she got picked up by the Today Show and all these other things. It was just crazy. And then her whole thing, she had this huge flood of insane traffic and it’s like what do you do with all this? And it’s this huge transition to a relationship funnel, bringing them into this relationship with you. That’s the magic and the power and her presentation was awesome. After that, my man who was the most nervous about speaking at Funnel Hacking Live was Dave Lindenbaum. Dave’s amazing, he had this intro-rap that he spent two or three months writing that intro’d him getting on stage. He came out and his energy is so high and he did an amazing job talking about redemption funnels. So what’s a redemption funnel, I don’t want to spoil the surprise, the concept behind it is brilliant. The first time I heard him talk about this I was like, “Dude, your brain thinks in a way that’s different from anyone else I’ve ever met.” So redemption funnel is basically using sites like Groupon and there’s a lot of other ones, but Groupon is a good example. You sell something on Groupon or find other people who are selling things on Groupon and then you give them your product as a bonus. So he sells Kombucha kits, I never say it right. So he’ll go and either sell Kombucha kits through Groupon, or he’ll find other people selling similar things and he’ll give them on their thank you page after the buy a Groupon offer, “hey get a free Kombucha kit.” Which was basically a free plus shipping offer. So people who already bought something on Groupon then come to redeem their free offer, which is a free plus shipping funnel and it brings people into the funnel. And it’s insane because basically you’re getting the top buyers to come and redeem your free plus shipping. But they come because that’s what they bought. The free plus shipping is how they’re redeeming it. Anyway, it was brilliant and insanely good. Dave is a genius. He makes me nervous, with a microphone in his hand. Did he stick to his time? He was a little over, but he did good. We were very nervous about him sticking to his time, but he did awesome. After that Alison Prince got on the stage. Alison didn’t know what Clickfunnels or Funnel Hacking was a year ago. She came all in and she made the Two Comma Club before we got there, and she did it by building an amazing case study first and she did an amazing job telling her story. She is insanely cool. She is in the process now of selling off all her ecommerce businesses because she’s having so much fun teaching people how to do ecommerce stuff. She’s got three or four multimillion dollar ecommerce businesses, but she’s enjoying this part of the process even more. I tell people all the time, ecommerce is awesome, but the info side is so much more rewarding, I think. So she’s doing a lot more coaching now, which is cool. She’s killing it. She had a goal to hit Two Comma Club, before she got on stage, and somehow magically she did it, she crushed it. So Alison was amazing. After that Myron Golden got on stage, and if you haven’t heard Myron speak you should just go and search him on YouTube and listen to his Facebook. I could listen to Myron speak for days and never get tired of him, he’s amazing. So he got up and talked about four levels of value, which were so cool. I’m so grateful he shared that. Then after Myron got off stage, then James Barber, who is the Phantom of the Opera on Broadway, came and sang, which was cool. Not only did he sing, which was amazing, during his singing we had a couple who actually came up on stage, James actually brought the girl up, sat her on the stage and sang to her. Soon to be fiancé, she came on stage and he had her close her eyes, “I’m going to sing to you and I want you to imagine this whole thing.” So she had her eyes closed and while we were doing that, her boyfriend came up on stage, stood behind him, and then when he got done, he turned her around and her boyfriend was there and dropped to a knee and proposed, which was so cool. She said yes luckily for all of us, we were nervous. But she said yes which was cool. That was awesome. Then after that Todd, Ryan and I got on stage and did our Multi-Dimensional Marketing presentation, which was all the new Actionetics MD, which stands for Actionetics Multi-Dimensional, the new features in Actionetics. We showed it all and people went crazy and it was really, really cool. So we showed that off. You guys will hear more about that soon. I’m not going to go deep into that, because I don’t want to ruin the surprise for those who will find out about it here in the future, but for everyone at the event, they got to unlock a whole bunch of cool features and things that they’re all playing with right now. After that, we had Roundtable. So we had, how many Roundtable’s did we have? 48 Two Comma Club members sitting at a table, each at their own table and you could come ask them any questions you want. I had people tell me they would have paid $10,000 alone just for the Roundtable session. Because they’re like, I can talk to this guy and this guy. And it was cool because the coaches who were doing it were like, “I’m really good at this, but if you need traffic you should talk to this guy.” And they’d run to that Roundtable. “Hey that was good, but you should talk to this guy for this part.” And they were running around and everyone got a ton of value. So that was awesome. And that was day number two. Isn’t that crazy? We’re two days in and it’s like we’ve done more in two days than most events do in the entire event. It was amazing. So that’s kind of what day number two was. So day number one the theme was Impact and Income. Day number two the theme was One Funnel Away. So I talked about the Funnel Audibles, we  had people share a whole bunch of different types of funnels from free plus shipping funnels, documentary funnels, webinar funnels, relationship funnels, redemption funnels, what to do before the funnel begins, the four levels of value, then the multi-dimensional follow up funnels. So it was all about funnel strategy, it was all day number two and it was amazing. So the next podcast I will talk about day number three, which was called the Two Comma Club, how to get into the Two Comma Club, how to go from 0 to a million dollars before this time next year. So I’ll talk about that during tomorrow’s podcast. Thanks you guys for listening. Appreciate you all, and we’ll talk to you guys soon. Bye.

It's Global Game Jam 2018! In this special jam episode you'll hear field interviews with gamedevs at the Minneapolis Gamecraft site mid-jam as they work on their games. Then your nice hosts talk all about how the weekend went for them and what they each got out of the experience. Martha is a stage manager, Mark can't help but make artistic developer art and Stephen is the GGJ MVP.Stephen's GGJ game: ”Dicer and Clasp: Dungeon Skedaddle”. - Stephen's GGJ Team, GGJMark's GGJ gam: ”CMYK”. - Mark's GGJ Team, GGJMarth's GGJ InterviewsAdia on Twitter. Adia's game: “Jank Escape”Ellen on Twitter. Ellen worked with Stephen on “Dicer and Clasp.”“Intergalactic Transmissing”“Radwave”“Social Anxiety Simulator”“Space Pirate Radio”Charles' wry tweet about the GGJ theme. Global Game Jam 2018 EventsIntergalactic Transmissing found the community at nesdev.com a great resource f…Mark used a very helpful open-source library called VRTK for his GGJ game.Mark used AssetForge to create 3D assets for his GGJ game. Rachel Peterson was a guest on a previous episode. Games Education

It's Global Game Jam 2018! In this special jam episode you'll hear field interviews with gamedevs at the Minneapolis Gamecraft site mid-jam as they work on their games. Then your nice hosts talk all about how the weekend went for them and what they each got out of the experience. Martha is a stage manager, Mark can't help but make artistic developer art and Stephen is the GGJ MVP. Stephen's GGJ game: ”Dicer and Clasp: Dungeon Skedaddle”. - Stephen's GGJ Team, GGJ Mark's GGJ gam: ”CMYK”. - Mark's GGJ Team, GGJ Marth's GGJ Interviews Adia on Twitter. Adia's game: “Jank Escape” Ellen on Twitter. Ellen worked with Stephen on “Dicer and Clasp.” “Intergalactic Transmissing” “Radwave” “Social Anxiety Simulator” “Space Pirate Radio” Charles' wry tweet about the GGJ theme. Global Game Jam 2018 Events Intergalactic Transmissing found the community at nesdev.com a great resource f… Mark used a very helpful open-source library called VRTK for his GGJ game. Mark used AssetForge to create 3D assets for his GGJ game. Rachel Peterson was a guest on a previous episode. Games Education

It's Global Game Jam 2018! In this special jam episode you'll hear field interviews with gamedevs at the Minneapolis Gamecraft site mid-jam as they work on their games. Then your nice hosts talk all about how the weekend went for them and what they each got out of the experience. Martha is a stage manager, Mark can't help but make artistic developer art and Stephen is the GGJ MVP. Stephen’s GGJ game: ”Dicer and Clasp: Dungeon Skedaddle”. - Stephen's GGJ Team , GGJ Mark’s GGJ gam: ”CMYK”. - Mark's GGJ Team , GGJ Marth's GGJ Interviews Category Events Adia on Twitter. Adia’s game: “Jank Escape” Ellen on Twitter. Ellen worked with Stephen on “Dicer and Clasp.” “Intergalactic Transmissing” “Radwave” “Social Anxiety Simulator” “Space Pirate Radio” Charles’ wry tweet about the GGJ theme. Helpful Links Category Events Intergalactic Transmissing found the community at nesdev.com a great resource f… Mark used a very helpful open-source library called VRTK for his GGJ game. Mark used AssetForge to create 3D assets for his GGJ game. Rachel Peterson was a guest on a previous episode. Games Education

Author of "Never Binge Again", Dr. Glenn Livingston and Primal Health Coach Rachel Peterson from Austin, Texas join Kara Halderman and Leah Williamson on this week's episode of Low Carb Conversations with Kara Halderman and Leah Williamson.  Sit back, relax and enjoy this week's episode! Eating Disorders, Autoimmune, and Autoinflammatory Disease   It's Not Your Fault — Junk Food is Twice as Distracting as Healthy Food   This week on Low Carb Conversations Dr. Glenn Livingston and Rachel Peterson are here to share their health perspectives! Dr. Glenn Livingston is the Author of Never Binge Again (#1 on Kindle for Eating Disorders). As part of his own journey from obesity, 'exercise bulemia' and food prison to a normal, healthy weight and a much more lighthearted relationship with food, Dr Livingston created a unique and unorthodox methodology for helping people to change the mindset behind the behaviors. With it, he helps restore free will, empowering people out from under feeling enslaved to certain foods and triggers. Rachel Peterson is a Primal Health Coach and lifestyle blogger from Austin, Tx. She’s passionate about thyroid and autoimmune health, loves dreaming up healthy delicious recipes and wants to lend support to others going through their own health journeys. Check out her blog!  Rachel, Glenn, Leah and Kara discuss a new study connecting eating disorders to autoimmune disease. So what came first: autoimmunity or the eating disorder? Listen to the gusts discuss their opinions! The second article is a study showing we are hard wired to seek out high-calorie junk food from survival instincts. But how do they advise dealing with that? Moderation. See what Glenn and Rachel have to say about that on this week's episode! And remember our secret health headline!   Links Used: http://pediatrics.aappublications.org/content/early/2017/11/07/peds.2016-2089?sso=1&sso_redirect_count=1&nfstatus=401&nftoken=00000000-0000-0000-0000-000000000000&nfstatusdescription=ERROR%3a+No+local+token https://www.nbcnews.com/better/health/it-s-not-your-fault-junk-food-twice-distracting-healthy-ncna817041 https://www.usatoday.com/story/tech/talkingtech/2017/10/26/researchers-use-gene-editing-tool-make-low-fat-pigs/793909001/ https://neverbingeagain.com/ https://austinpaleogrrl.com/