Podcasts about toy creators academy

Licensing a tabletop game doesn't require years of experience or a perfectly polished prototype. What it really takes is a strong idea, a strategic approach, and the confidence to put yourself out there.In this episode of Making It In The Toy Industry, I'm sitting down with April Mitchell, motivational speaker, licensing expert, TCA Alumni, and founder of 4A's Creations, LLC. This past year April licensed 6 tabletop games!How did she do it? April shares the creative system and pitching approach that helped her get those deals signed, all while co-creating a powerful resource for other game inventors , the Tabletop Game Design Masterclass with industry veteran Ed Gartin.You'll hear how a simple name like “Pizza Pie” sparked a full-blown licensing deal, why maintaining a pipeline of game ideas helps you license faster, and the key differences between virtual and in-person pitching that can make or break your chances. You'll also discover what to do when a game isn't clicking with playtesters, how to successfully collaborate with other designers, and why long-term momentum in licensing comes from strategy, not luck.Listen for These Important Moments:[00:03:45] - Hear how a road trip idea became a fully licensed tabletop game and how April co-developed and pitched it with lightning speed.[00:08:34] - Explore the pros and cons of virtual vs. in-person pitching and how choosing the right moment to go live can boost your licensing odds.[00:13:38] - Discover how creative storytelling, educational twists, and everyday life inspired two of the most personal games April has ever made.[00:17:33] - Learn how to juggle multiple game concepts at different stages so you're always prototyping, pitching, or playtesting something.[00:22:51] - The biggest takeaways from April's journey from pitching smarter to building unstoppable momentum with the right system.Send The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

What if your toy's price point was the only thing standing between you and a “yes” from a major retailer? You've got the product, the mission, and maybe even a booth at Toy Fair but if buyers are walking by without placing orders, it might not be your toy that's the problem… it might be the price.In this episode, you'll hear how one Toy Creators Academy alum adjusted her pricing to better meet buyer expectations and how that decision opened the door to more retailer interest and shelf space.I'm sharing a powerful conversation I had at Toy Fair with Samantha Ong, founder of Joey Dolls — the World's Most Diverse Asian Doll brand. Before launching her toy line, Samantha was a professional photographer, and now she's built a brand that's not only beautiful, but mission-driven and retail-ready. You'll hear how she made her debut in the toy space through the Toy Creators Academy Showcase, and how she's now taking Joey Dolls to a whole new level, earning serious interest from retailers.You'll learn how to use trade shows to gather feedback that helps refine your pricing and packaging strategy, the exact price point that helped Samantha grow her product line, and which packaging details buyers actually care about. We'll also get into how working with reps and consultants can seriously boost your visibility at trade shows and Samantha opens up about the lessons she learned and what she really wishes she knew before setting up her very first Toy Fair booth.Hit play and find out how a smart pricing pivot and trade show prep made all the difference for this toy creator.Listen for these Important Moments:[00:07:26] -  Find out how a $19.99 price point helped Samantha make her dolls more appealing to retailers and budget-conscious families so you can rethink your own pricing.[00:08:16] - Learn what buyers said about boxed vs. unboxed toys and how you can choose packaging that fits your audience and your margins.[00:13:01] - One buyer needed the product before Q4—proof that not all retailers follow the same calendar. Understanding this could help you close more deals.[00:14:03] - Discover how working with reps helped Samantha bring traffic to her booth so you're not standing there hoping buyers just wander in.[00:16:02] - Learn how the right booth location could mean more foot traffic and exposure for you.Send The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

Transforming Math Test Prep With Educational PlayCan studying math be as fun as playing a game? In this episode of Making it in the Toy Industry, Kelly Clement shows us that it CAN be. With her innovative product, Watermelon Math, Kelly turns the tedious task of studying into an engaging experience. Her journey from a middle school teacher to a successful toy creator offers an inspiring look into the world of educational toys.Kelly Clement, the creator of Watermelon Math, shares her unique journey into the toy industry. Combining her background in education with her passion for making learning enjoyable, Kelly designed a set of flashcards that make math study surprisingly sweet. This episode dives deep into her process, challenges, and successes, providing invaluable lessons for anyone aiming to make it in the toy business.Revolutionizing Test PrepKelly Clement, founder of Watermelon Math, takes us through her career transformation and the inception of her innovative educational product. Using her extensive background as an educator, Kelly designed cheerful and effective flashcards to help children prepare for standardized tests. Her journey offers invaluable insights for educators and toy creators alike.Key Points Covered In This Episode:From Educator to Toy Creator: Discover how Kelly transitioned from teaching middle school to developing a product that's winning awards and kids' hearts alike.The Concept of Watermelon Math: Learn why Kelly chose the theme of Watermelon Math and how it helps make studying less intimidating for children.Challenges in Product Development: Kelly discusses the hurdles she faced in developing a high-quality product, from finding the right illustrator to ensuring the tactile and visual appeal of the flashcards.Achieving Recognition: Hear about the process Kelly followed to enter and win industry awards, and how these recognitions have bolstered the credibility of Watermelon Math.Expanding a Business: Understand Kelly's approach to growing her offerings while managing her educational services and her strategies for distributing her product effectively.For the links mentioned in today's episode, visit thetoycoach.com/227Send The Toy Coach Fan Mail!Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the Show.

Can Snail Mail Still Captivate Today's Tech-Savvy Kids? Are today's digital-native children still charmed by the simple pleasure of receiving a physical letter? In Episode 226 of the "Making It in the Toy Industry" podcast, Virginia Lette engages with Wendy Lattimore, a successful graduate of the Toy Creators Academy (TCA), to explore this fascinating topic. Wendy's inspiring journey from traditional mail to innovative toy creation will challenge your perceptions of outdated communication methods.From Executive Assistant to Innovative Toy Creator Meet Wendy Lattimore,  an executive assistant and innovative toy entrepreneur. Her journey began with her son's reluctance to engage in reading, which sparked the innovative idea of mailed letters from his beloved stuffed animals. This led to the creation of "Sunny the Mail Snail" and "Mailbox Mutts," engaging children with weekly personalized letters that spark joy and imagination.Key Insights for Aspiring Toy Entrepreneurs This episode dives into Wendy's transition into entrepreneurship, detailing her initial challenges and creative breakthroughs. Listen to her firsthand experiences and learn how she balanced a full-time job with her startup aspirations, leveraging her TCA education to navigate the complexities of the toy industry. Wendy's story is a blueprint for anyone dreaming of turning a simple idea into a thriving business in today's competitive toy market.3 Key Takeaways From This Episode:Necessity is the Mother of Invention: Wendy creatively used letters to engage her son, proving that necessity can drive the most innovative solutions.Validation through Community: Wendy stresses the significance of mentorship and peer validation for bolstering confidence and refining one's product.Slow and Steady Wins the Race: Her mantra, inspired by her character Sunny, is all about focusing on quality and taking thoughtful steps rather than rushing to the market.For the links mentioned in today's episode, visit thetoycoach.com/226Send The Toy Coach Fan Mail!Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the Show.

Q: Could TCA be valuable to you if you already have corporate toy industry experience? A: YES! Perhaps you think that having professional toy industry experience guarantees success in your entrepreneurial ventures. But this episode turns that notion on its head, featuring Gerardo, a former toy industry professional turned toy entrepreneur, charting his own course through the toy market with a little help from the Toy Creators Academy.From his previous role managing commercial operations in Latin America for Mattel to launching his own line of guardian angel plush dolls, Gerardo's journey is nothing short of inspiring. In this episode, he shares a critical lesson on the value of structured learning and mentorship in transforming his toy business concept into a reality, addressing essential aspects like packaging, marketing, and retail placement. He dives into the practical challenges he faced and how enrolling in the Toy Creators Academy reshaped his approach to business, helping him to overcome these hurdles effectively. Today's guest host, Virginia Lette brilliantly guides a conversation that is packed with advice for launching and selling your own toy. The lessons from today's guest can change your approach to your toy business or startup. Hit play on this episode if you want to learn from someone who's experienced both corporate and entrepreneurial paths in the toy industry. Whether you're a seasoned professional considering a shift to independence or a newcomer trying to get your foot in the door, this episode has something special for you. Listen in to this episode and find that spark or solution you've been searching for to finally make that toy idea you once had, into a real thing.Episode Cliff Notes:Learn how Gerardo transitioned from working in sales at Mattel to launching his own toy brand, Angelitos Magicos. Find out how Toy Creators Academy helped Gerardo move from concept to retail shelves, even with his extensive background in the toy industry.Discover Gerardo's unique toy, Angelitos Magicos, which helps children deal with nightmares through comforting messages and guardian angels. Hear how Gerardo plans to expand his brand beyond Mexico and the challenges he anticipates with language and cultural adaptations.Learn the valuable lessons on packaging and online conversion improvements that Gerardo gained through his one-on-one sessions in Toy Creators Academy. Uncover the steps Gerardo is taking to get his products certified for the U.S. market and his strategy for introducing them to a new audience. Find out how the Toy Creators Academy community helped Gerardo stay motivated and navigate the lows of product development. Support the Show.

Ever wondered how a simple idea can transform into a toy that's flying off the shelves? Perhaps you've been toying around with a concept, but the thought of kickstarting it into production leaves you feeling majorly overwhelmed. Well, then today's episode is the perfect fit for you. Brandon Braswell, founder of 9 to 5 Warriors is sharing the ups and downs of developing and producing his own action figure line.In this episode, our guest host Virginia Lette welcomes back Brandon on his second time around on the "Making it in the Toy Industry” podcast where he unpacks what he wish he knew before launching his action figure line. From just starting out with zero connections, to pitching to giants like Hasbro, Brandon reveals one priceless lesson: the importance of storytelling. But that's just the tip of this toy story! Brandon discusses the power of entrepreneurial drive, how to navigate unpredictable trends in marketing, and how to successfully partner with fulfillment centers. Brandon's journey from a toy enthusiast to having his own action figures grace store shelves is nothing short of inspirational. His narrative reinstates the belief that with passion and the right guidance—like that from the Toy Creators Academy (TCA)—even the most ambitious of dreams are within your grasp. And if you have already started making moves with your toy idea, but want to avoid the siren calls of business pitfalls, this episode can't be missed.Episode Cliff Notes:Learn what inspired the concept of 'Nine to Five Warriors' and how this uniquely '90s-nostalgic line of action figures is looking to rekindle the magic of Saturday morning cartoons.Hear about Brandon's journey and the key reasons he enrolled in the Toy Creators Academy, even with significant progress made prior to joining.Continue to learn how Brandon is handling the balance between his full-time job and his growing toy business, Nine to Five Warriors, and the strategies he uses to manage both.Get insights into Brandon's approach to selling and marketing his products, and how he's making use of social media and customer engagement to grow his retail presence.Find out which of his Nine to Five Warrior characters Brandon reflects on with fondness and why some characters cost significantly more to produce. And finally, learn how you can connect with Brandon and check out the Nine to Five Warriors product line for potential pre-orders or collaborations.Mentioned In This Episode:Visit thetoycoach.com/215 for the links mentioned in today's episode.Support the show

Kids today are facing a kindness crisis. From the playground to the classroom, loneliness and bullying run rampant. But there's hope on the horizon, thanks to one toy designer's mission to spark empathy through play. Meet Jana Hallam, TCA alumni and the visionary founder of Wonderwell Toy Co.In this inspiring episode, Jana opens up to guest host Virginia Lette, about her journey from an emotionally attuned child to a kindness crusader for the modern age. You'll discover how a frustrating Christmas tradition kickstarted her quest to create The Kindness Mouse - an engaging plush toy, storybook, and activity set that's captivating kids' hearts. Jana has created a play product with impact, one that actively empowers the next generation to embrace compassion. Throughout this conversation Jana and Virginia explore Jana's sources of inspiration as well as her first-hand experience with Toy Creators Academy. Find out why Jana called the TCA Community a crucial piece to her toy journey. Hit play to listen to the full episode right now.Can't Miss Moments:Find out how long Jana Hallam has been in the toy industry.Learn what inspired Jana to start her toy company, Wonderwell Toy CompanyFind out the stat for bullying amongst children that will shock you.Jana and Virginia discuss weather kindness is taught or innateLearn how Jana discovered Toy Creators Academy and she ultimately chose Azhelle and the TCA community to go on her toy journey with.Hear the pivotal advice from a Toy Creators Academy community member that helped Jana find the right manufacturing partner after a year of struggle.Discover what 2024 has in store for Wonderwell Toy Co!And finally learn how to get in contact with Wonderwell and purchase the Kindness Mouse, currently available for retail and wholesale!Mentioned In This Episode:This episode is brought to you by The Toy Coach.Visit thetoycoach.com/213 for the links mentioned in today's episode.Support the show

Right now you might feel like an outsider in the toy industry. But it's important to remember that we ALL started out that way. The goal of today's podcast episode is to show you how you can go from zero connections in the world of toys, to thousands! Yep, thousands.To teach that lesson, I'm bringing you part two of my interview with Ehi Oviasu-Kahn, where you'll hear how she went from the spark of an idea in her kitchen, to becoming a pivotal figure at Women in Toys, Licensing, and Entertainment (WiT). Ehi's narrative is one of discovery, highlighting how warmth, mentorship, and collaboration fuel success in the toy industry. In this episode you'll learn about the transformative power of networking and the essential role of communities like WiT and of course Toy Creators Academy but we'll also tease why 2024 is an exciting season of change and what you can expect.Episode Cliff Notes:Find out what Surprised Ehi most about the toy industry. [02:46]Discover how Ehi first discovered and became a part of WiT? [03:47]How your WiT Membership compliments your experience in Toy Creators Academy, listen to find out the latest included in your WiT Membership! []Already a WiT Member? Ehi shares how to make the most of your membership. [05:43]Find out how to join the 5,000 WiT Community Today Hot tip: check with your HR manager to find out if your company already has a membership available to you! [07:31]Hear The Toy Coach share HER favorite part of Women In Toys [9:24]2024 will be the first ever Wonder Women Everywhere event, find out what that is by skipping ahead to…[10:13]Find out why Ehi and Azhelle agree that 2024 if the year of change, and what that means for WiT [12:02]Find out what Ehi is manifesting for 1 year from now. [12:46]Are you an inventor relations manager at a toy company looking for a doll or construction toy innovation? Jump to [ ] to find out what Ehi is working on and how you can get in touch. [13:36]Curious what toy or game blew Ehi's mind as a kid? [15:00]Support the show

Thank you for returning for Dr. Anita's third conversation with Ms. Azhelle Ward, The Toy Coach. In our last conversation together, Azhelle will raise our awareness about toys that she helped to shepherd from concept to reality with two different women who have been students in her Toy Creators Academy. I wanted to bridge the recognition of Black History Month with the upcoming celebration of National Women's History Month, so be prepared to take a few notes.Connect with me!Web - https://www.doctoranita.com/YouTube - https://bit.ly/DrAnitaYouTubeLinkedIn - https://www.linkedin.com/in/anita-polite-wilson-ph-d-77695b/

Ever wondered how a beloved character from a children's book can leap off the pages and become a real toy? This episode of "Making It in the Toy Industry" reveals the transformative journey of a TCA Alumni who turned a character from their storybook into a cherished 12-inch plush toy.Join Virginia Lette as the host of this new series in a conversation with CJ Charles, the author and toy creator behind My Mother Is A Superhero. Hear the story of how CJ successfully turned her book's protagonist, 'Justine', into a tangible plush doll. Discover the creative and strategic steps involved in developing a clear brand mission, Pantone selection, and expert vetting that helped CJ bring her toy concept to life. From initial design challenges to effective brand messaging and beyond, this episode is a deep dive into the art of turning a literary character into a marketable toy brand.Episode Cliff Notes:Discover the journey of turning a book character into a plush doll [00:02:56]Find out what toy CJ Created in Toy Creators Academy [00:03:00]Insights into overcoming toy industry challenges [00:10:26]The importance of clear brand messaging for toy inventors [00:11:09]A peek into CJ's process of prototype development and refinement [00:15:38]The role of networking in the toy business [00:18:27]Impact of Toy Creators Academy on aspiring toy inventors [00:23:35]Pitching ideas to major toy companies [00:20:14]The importance of having a supportive community on your journey [00:19:00]CJ's future plans and aspirations in the toy industry [00:29:15Mentioned In This Episode:This episode is brought to you by www.thetoycoach.com Visit thetoycoach.com/203 for the links mentioned in today's episode.Support the show

Are you ready to transform your toy idea into a market-ready product by the end of 2024 but unsure where to start? Then you've chosen the perfect episode to dive into! In just 26 minutes, get a month-by-month blueprint, detailing 12 SMART goals to lead you into a soft launch of your toy or game by Q4 of 2024. With guidance from The Toy Coach, you'll discover the critical importance of understanding the toy market and setting specific, achievable goals. Learn the acronym for SMART goals and how to directly apply them to your toy development process. This episode is packed with insightful tips, from identifying potential buyers to developing a brand identity and finalizing your toy prototype. Plus, get a sneak peek into the Toy Creators Academy and learn how it could be pivotal in your journey.Episode Cliff Notes:Learn about SMART goals in the toy industry [00:01:13]Find out how to set achievable, month-by-month objectives [00:00:48]Discover the importance of trend research in toy development [00:06:35]Understand how to choose the right factory partner [00:16:01]Get tips on developing a strong marketing strategy for your toy [00:19:04]Explore the benefits of attending toy trade shows [00:08:16]Uncover the secrets to a successful product pitch [00:21:52]Learn how to build a customer list and grow your network [00:23:57]Discover the process of turning a concept sketch into a production design [00:12:43]Find out how to plan your business year effectively [00:24:48]Mentioned In This Episode:For the links and resources mentioned in this episode, head over to the episode page at https://www.thetoycoach.com/201Support the show

This episode we're getting a masterclass from The Toy Coach herself, Azhelle Wade. At first second-guessing herself, Azhelle eventually found confidence in her talent, leading to her working for big toy companies like Mattel and Toys R Us. She's climbed up and across the ladder in the toy world, starting out as a designer, later gaining 3 toy patents, and eventually becoming a VP at a toy company. Her online course, Toy Creators Academy empowers newbies in the toy industry with step-by-step  guidance, downloadable worksheets, and group coaching. In this episode she shares about: Choosing between the corporate path vs inventor path vs entrepreneur path in the toy industry How she found her niche of coaching toy makers while also pursuing her own toy aspirations The success she has found in marketing through her podcast Making It In the Toy Industry and maintaining an Evergreen model for her courses Highlights include: 04:14 Overcoming Imposter Syndrome 06:56 Understanding the Different Paths in the Toy Industry 08:40 The Transition from Corporate to Entrepreneurship 17:15 The Benefits of Having a Podcast 25:05 What Sets The Toy Coach Apart 32:25 The Stress of Running a Hands-On Course 34:47 The Strategy of the Evergreen Model & Seasonal Webinars 40:20 The Importance of Promoting Your Course 46:25 The Strategy of Targeting Local Stores First 53:20 The Challenges and Opportunities of B2B Consulting 55:48 Advice for Side Hustlers Transitioning to Full-Time Entrepreneurs Check out episode 384 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube This episode is brought to you by:  HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork.  Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp. Links mentioned in this episode Azhelle's Website: Website: https://www.thetoycoach.com/  Azhelle's Instagram: https://www.instagram.com/thetoycoach/  Afro Unicorn SHP Episode: https://www.youtube.com/watch?v=wlAld_Fcwso  Easy Webinar: https://easywebinar.com/  Amy Porterfield: https://www.amyporterfield.com/amy-porterfield-podcast/  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you're looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Azhelle's Instagram: https://www.instagram.com/thetoycoach/ 

www.inthedollworld.com  In this wonderful episode of In The Doll World,  I am joined by Azhelle Wade, the Toy Coach. Her journey to a key figure in the toy industry is an incredible testament to the power of passion and commitment and her love of teaching and being creative.Embark on Azelle's journey as she shares her reasons for leaving corporate life to pursue her dreams. Explore the challenges and misconceptions of entering the toy industry, enriched by Azhelle's valuable insights. Discover the Toy Creators Academy, a platform designed by Azelle to support and guide emerging toy creators, offering a wealth of resources and industry insights.As our conversation deepens, we explore the crucial issue of representation and inclusivity in the toy industry. Azhelle opens up about her experiences as an African American woman in the field, highlighting the rise of black-owned toy companies and her aspiration to create black dolls. We wrap up with an inspiring discussion about fostering entrepreneurship and expanding toy culture. So, grab your headphones, tune in and let's embark on this fascinating journey into the world of toy making.To find out more about Azhelle , The Toy Coach or the Toy Creators Academy visitwww.thetoycoach.com#thetoycoach #toycreatorsacademy #ITDW #inthedollworldpodcast #dollpodcast #georgettetayloritdw #dolls #toysSupport the showHey!!! Get a shout out on an upcoming episode as a thank you for your monthly support of In The Doll World. Click here to support. Thank you for listening to In The Doll World, to see all the artists we have featured on the show or to leave a review visit www.inthedollworld.com or to see our video interviews please visit our Youtube channel at www.youtube.com/inthedollworld.com. Did you know you can now listen to In The Doll World on Alexa, just ask Alexa to open "Doll World"

In Q4 some toy entrepreneurs are feeling  FOMO, wishing that they made a bigger push to get into retail for this season. But don't worry, your next big opportunity for sales is just around the corner. This week's episode is a treasure trove of insights for anyone struggling to get their toy or game products noticed by retailers. If you've been tirelessly pitching with little to no response, this episode is a turning point.Discover the secrets of creating a standout pitch that captures the attention of toy store owners. This episode is especially timely as we explore the prime opportunity that lies in Q1 for pitching to specialty stores. Azhelle interviews Rick Derr, owner of Learning Express Lake Zurich, to dissect actual wholesale and retail email campaigns from toy companies and provide a laser-focused critique on improving pitches. Together, they delve into the critical elements of a successful pitch, from leveraging sales data to crafting a clear, compelling call to action.This episode isn't just theory; it's loaded with practical, actionable advice. Learn how to reduce friction in the transaction process, the importance of prior sales data, and the art of building a strong, authentic voice. Whether you're a Toy Creators Academy member with full access to our comprehensive lessons or a toy entrepreneur looking for breakthrough strategies, this episode is an invaluable resource in your journey. However, if you ARE a Toy Creators Academy student, head over to courses.thethetoycoach.com and login to your student platform and click into Module 9 to access the full conversation and a 8 phase pitch plan.

9 to 5 Warriors, and it's a nineties-inspired toy line that aims to recapture the magic of the Saturday morning cartoon era. The founder o 9 to 5 Warriors, Brandon Braswell, is sharing his experience pitching a show idea and toy line at the TCA Virtual Pitch Event, we'll discuss what he's done with the brand so far, he'll share his pitch video, and share tips for making your best IP pitch yet. Have you ever dreamed of seeing your show idea turned into a hit animated series or action figure line by the iconic toy company, Hasbro? Well, that's a dream you share with the guest of today's podcast episode, Brandon Braswell! Lucky for you, Brandon sat down with The Toy Coach to share his experience of building his toy brand and TV show, and ultimately pitching it to Hasbro at the TCA Virtual Pitch Event. Follow along Brandon's toy journey, including his early ideas, the mistakes he made along the way, and why he wishes he'd found Toy Creators Academy sooner! During this episode, The Toy Coach asks Brandon questions that YOU want to hear the answers to, including how he found funding to develop his first production run, how his show pitch was received, and how he built his following online. But that's not all! You'll also get to hear the exact tv show pitch that Brandon presented to Hasbro, featuring his brand 9 To 5 Warriors. If you're a visual person, head over to youtube.com/thetoycoach to watch the entire pitch.Don't forget to SUPPORT 9 To 5 Warriors! >> Learn more about 9 To 5 Warriors by visiting www.9to5warriors.com and pre-ordering the action figures at Big Bad Toy Store. Have a great idea for a toy or game? Start here. Visualize, Validate, and Vow to make your toy or game idea real in this 5 day bootcamp. Visit learn.thetoycoach.com/bootcamp to sign up.Support the show

Are you ready for an exciting episode filled with innovation, inspiration, and the untold stories of toy and game creators? Join us as we delve into The Toy Coach Showcase, an extraordinary platform creating a revolutionary entry point for newbies in the industry. Get ready to be inspired as you hear firsthand from the creators themselves as they engage in brief yet powerful interviews, about their journeys, motivation, and the overwhelming response they've received. As you listen, you'll be in awe of their resilience as they share stories ranging from overcoming a brain tumor to combating colorism during pregnancy and even finding solace through trauma toys. These creators have not only turned their struggles into triumphs but have also built vibrant communities around their brand missions.But that's not all! Throughout this episode, you'll gain a deeper understanding of The Toy Coach Showcase itself. Uncover why it has become an industry game-changer and discover how it provides a more affordable entry point for aspiring creators. Learn about the tremendous impact it has had on the lives of these talented individuals, allowing them to showcase their products at prominent trade shows and media pop-up events.This episode has a video! Watch the video premiere on Youtube:https://www.youtube.com/thetoycoachEPISODE CLIFF NOTES:Discover the My Gnome on the Roam brand and their mission to create year-round adventures for kids and their families.Dive into the captivating stories of resilience and fearlessness from various toy and game creators.Learn how The Toy Coach Showcase is disrupting the industry and providing opportunities for talented creators.Be inspired by mission-driven individuals who identified market gaps and developed innovative products.Find out where you can get access to these new products for your retail store.TCA Self Study is now open for enrollment. Click the link below to learn more!https://www.toycreatorsacademy.com/selfstudySupport the show

Azhelle Wade is having way too much fun in the toy industry since 2010 working for companies like Toys R Us, Party City, and Madame Alexander, just to name a few! She's climbed up and across the ladder in the toy world, starting out as a designer, later gaining 3 toy patents, and eventually becoming a VP at a toy company. She's developed and grown multi-million dollar product lines and talented creative teams. She specialize in implementing product design and development tactics to increase profit margin and sell-through.Today Azhelle is known industry-wide as The Toy Coach. She joyfully works as a consultant for popular IP's and toy companies of all sizes. Her online course, Toy Creators Academy empowers newbies in the toy industry with step-by-step guidance, downloadable worksheets, and group coaching.Listen to Azhelle Wade share her experience and provide insight.

Have you been considering joining Toy Creators Academy to develop your toy or game idea? Do you still have a few questions about how the program works, when it starts, or what it covers? This episode is perfect for you! In today's podcast episode, The Toy Coach addresses the most frequently asked questions about this 12 week group coaching program. If you have questions on whether this program is right for you, wondering when the class will reopen, or if you can take the program on your own time, this is the episode for you. The most comprehensive toy business program for developing, prototyping, and pitching your most toyetic ideas yet. Toy Creators Academy is the only toy education and implementation program of its kind that not only shows you how to fully develop your toy or game idea like a pro — but also how to properly pitch that idea to buyers and toy companies. Are you ready to bring your toy and game ideas to life? Make it happen with the guidance and support provided by Toy Creators Academy.MENTIONED IN THIS EPISODE:For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/148

Today's episode is for those of you who are 1, just getting started in the toy industry, maybe you're in your first few years or 2, haven't started yet but keep looking over the fence and waiting for the perfect moment to jump in. In today's episode, The Toy Coach discusses how you can stand out as a new creator in the toy and game industry. If the toy industry feels like a big, noisy place and you have no clue how to stand out as a new-ish creator…keep reading. In this episode we cover 4 ways you can start to gain visibility for your toy or game product or if you're a toy inventor and you're not looking to promote a specific product, you can apply these concepts to promote yourself! For each tip on how to stand out, we'll cover why it works and hear examples of toy creators who have put that tip into action. To continue the lessons learned in this episode, check out Toy Creators Academy at toycreatorsacademy.com which is open for enrollment right now.MENTIONED IN THIS EPISODE:For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/146

 As promised, for this week's episode, we're joined by the esteemed toy designer and artist, Azhelle Wade, who will share her journey with us.   Make it toyetic! That's what Azhelle's mantra is to her followers.    For over ten years, Azhelle has been making her mark on the toy industry. She has worked with some of the finest toy companies in the world, like Toys R Us, Party City, and Madame Alexander, to name a few. And her toy designs have made MILLIONS of dollars!   But even with all that success, she felt like something was still missing…   It was during her climb through the corporate ladder she became aware of her love for teaching. Given her vast knowledge, Azhelle decided to share what she has learned all these years with the newcomers through her highly-rated podcast Making It In The Toy Industry.   Today, Azhelle is widely-known in the industry as the Toy Coach. Aside from being a rockstar consultant for toy companies, she empowers newbies to explore the industry fearlessly through her online course, The Toy Creators Academy.   Key Takeaways:   Introduction (00:00) The #1 top-selling toy that she has built (00:44) One thing that Azhelle loves to do in the business (02:26) What would you tell your younger self? (07:28) The first tool she designed professionally (11:31) How to come up with ideas (12:55) How artists make a profit (27:49) Tips and tricks on packaging a product (30:53) What makes a toy popular? (34:09) How do you come up with a system (52:10) How do you measure success? (01:02:32)   Additional Resources: - Learn more on how to make money as an artist here - Visit my website here  - Book a free 15-minute diagnostic call here -- The Artist APPEALS is a podcast dedicated to artists who want to learn how to make money with their art WITHOUT having to compromise.  Be sure to follow the podcast on your favorite platform so you never miss an episode!

Your own life is the best inspiration for your game and toy ideas. While it can be from something like your educational background or profession, it doesn't have to be anything complicated. Just think of the best times with your friends and family and you might come up with an idea. Today's podcast guest did just that.Today's guest is Greg Watson. Greg has actually been on the podcast before! In episode 72 you heard him talking about working with a distributor to get your toy or game into retail. Back then he was the national accounts manager for PSi, aka Publisher Services, Inc. However, now he has struck out on his own with an idea that was inspired by his best memories of playing card games with friends and family. He and his husband created a new card game called Poof, which is available on Amazon.In this episode, you'll learn all about Greg's inspiration for the game, and how he put his own experience into it. You'll also learn what game mechanics are and why they are important, how Greg tested his game in the middle of a pandemic, and what to consider for packaging differences between online sales versus retail shelf space. You'll also learn about Greg's pricing strategy for this game as well as some future predictions for the toy industry. EPISODE CLIFF NOTESFind out how Greg and his husband came up with their game idea based on personal experiences. [00:02:59]Learn a great definition of game mechanics, with examples. [00:05:50]Find out how playtesting can give you other ideas for game play and game mechanics [00:11:51]Learn about the importance of picking out the right packaging elements [00:18:02]Find out about packaging differences between online and retail [00:20:56]Learn about pricing strategy for games [00:22:25]Find out about features of a “boutique” game that might allow for a higher price [00:25:23]Learn about the one feature Greg insisted on keeping because it made the game really pop, even though it made manufacturing costs [00:26:40]Learn how inflation might affect the toy and game industry. [00:29:35]Find out one marketing strategy to put a spin on inflation [00:31:17]MENTIONED IN THIS EPISODE:For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/132

Is your toy idea begging to see the spotlight? Do you have a game idea swimming around in your imagination? You may be a burgeoning toy inventor! However, if you are ready to fully flesh out your toy idea, brand, and marketing, you may be a toy entrepreneur. What is the difference between these two toy industry tracks? You will find out that and more on today's episode of Making it in the Toy Industry.Today's guest is Toy Creators Academy alumni Chrissy Fagerholt. After a career as a floral designer for 17 years and a short stint as a school lunch lady, she now has a successful game out with Goliath, Friend or Faux. She has two more games coming out soon: Lunchroom and You Who. In today's episode, Chrissy tells us about making the jump from toy inventor to toy entrepreneur. She explains a bit of her inventing process and tells listeners all about how she came up with a key element in one of her new games that makes it really fun.She explains why the shift to toy industry entrepreneur happened, and where in the process of inventing a toy she starts to come up with marketing and branding ideas. She also describes a bit of the process of working with other artists to make her vision for her games come true. You will also find out how the Toy Creators Academy helped Chrissy to make more toy industry connections which led her to figure out how to make toy industry entrepreneurship work for her.EPISODE CLIFF NOTESFind out how Chrissy included “The Puzzle of You” in her latest game, Lunchroom. [00:07:25]Learn about a money-saving toy manufacturing technique that could help you save on your next toy design [00:11:27]Find out how Chrissy injected pop culture references into her game to make it even more amazing [00:14:40]Learn how Chrissy puts together her toy inventor and toy entrepreneur sides in the product development process [00:18:08]Find out the smart and daring thing Chrissy did at Target to see if her product would fit in [00:19:53]Learn just how many times game inventors play their own games against themselves before bringing it to playtesters [00:20:56]Find out the number one thing you want to hear from game playtesters [00:22:46]Learn about the Astra toy show and why you should attend, especially as a first-timer [00:26:33]Find out the benefits of being an entrepreneur and doing manufacturing, marketing, and branding yourself [00:34:53]Learn why Chrissy partnered with a distributor as a toy industry entrepreneur [00:36:41]MENTIONED IN THIS EPISODE:For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/131

How can you find your unique creative magic and create a career that aligns with everything you love to do? Our guest this week is Azhelle Wade, a talented toy inventor. (What a cool job, right?) Azhelle worked in the toy industry for 10 years at companies like Toys R Us and Madame Alexander, eventually becoming a VP at a toy company. She's now the host of the Toy Coach Podcast and the founder of Toy Creators Academy, a program that teaches people with no knowledge of the toy industry how to get their own toy and game ideas to market. Azhelle talks all about how she found her way into the toy industry, what motivated her to quit her corporate job to become the Toy Coach, and the highs and lows of creative entrepreneurship. Azhelle also shares with us her “Puzzle of You” concept - how she found her unique creative career by bringing together different pieces of her life, figured out how they all fit together, and then assembled them into something meaningful not just for herself but for others. As Azhelle says, “You don't have to be an expert at everything. You just have to be an expert on the life that you choose to lead.” Listen this week to hear more inspirational nuggets of wisdom on how to find your own creative magic just by being you!   Learn more about Azhelle - Instagram | Toy Creator's Academy   Thank you so much for listening. If you're interested in being on an Office Hours episode with me for some 1:1 creative coaching so you can start manifesting your wildest creative dreams, fill out this form.   CONNECT WITH CREATIVITY SCHOOL: Subscribe so you never miss an episode, and connect with me online! Instagram | Twitter | Facebook If you have any questions or comments for the show, click here.

As parents, toys and play are a BIG part of our lives, but we don't often think about what goes into creating, designing and marketing them. The world of toy invention is incredibly fascinating and fun, and an interesting space to build a business. Creativity, invention, and using our brains to cultivate ideas and create wonderful things is something so many of us want to do, and today I'm joined by a woman who not only invents toys, but is also actively coaching toy inventors. What goes into taking a toy from idea to product? In this episode I'm joined by inventor,  “The Toy Coach” Azhelle Wade to talk about the ins and outs of the toy industry.   Toy companies realize that it's important for them to own certain properties that kids connect with so they can be NFT art or live in Roblox. -Azhelle Wade   3 Things You'll Learn in This Episode How to objectively vet an ideaIf you want to invent a toy, how do you know if you have a good idea in the first place? The effect of digital play on toy designHow have online retailers, video games, NFTs and even YouTube impacted toys? The process from idea to a toy people can buyWhat steps can toy inventors take to get their creations carried in a large retailer like Target? Guest Bio Azhelle Wade, The Toy Coach, is a 3x patented inventor and who has worked in the toy industry for over a decade. She's worked for Toys R Us, Party City, Madame Alexander, and Creative Kids. After climbing up the ladder from toy designer to VP, Azhelle decided to leave the corporate toy world to become The Toy Coach. Today, she helps educate inventors and entrepreneurs about the fun, crazy world of toys! In 12-weeks she can show you how to save time and money as you develop and sell your amazing ideas with her program Toy Creators Academy. Toy Creators Academy is the best solution to increasing your toy industry network and making your toy ideas REAL. For more information about Azhelle's program, head to https://www.thetoycoach.com/ and follow @thetoycoach on Instagram.

Mission driven toy creators like Julie Dini have one major goal in common. It's to improve the lives of the kids and families that interact with their products. Today on The Toy Coach Podcast, our guest Julie Dini shares her toy journey from handmade prototype to recurring sales online. Julie's product, Dealing In Feelings, helps kids understand simple to complex emotions through identification and gameplay! Learn what it takes to launch a product from concept to manufacturing and find out why this Developmental Psychologist opted not to produce her product in China OR India. Julie shares how she tested her idea before investing in licensed images, and how she found a skilled graphic designer to help her execute a high quality product. An idea doesn't have to be a traditional toy to have a place in the toy industry, and this episode highlights a product on the educational side of the toy market. Whether you are a buyer or an aspiring toy entrepreneur, you'll enjoy this inspirational and informative chat with toy entrepreneur and Developmental Psychologist, Julie Dini.EPISODE CLIFF NOTESFind out why you don't need any experience in e-commerce or graphic design of toys and games to be a toy entrepreneur [10:50]Where you live might change your best options for manufacturing. [15:30]What are the most common mistakes that new people often make when they get into the toy and game space? [20:17]You don't have to DIY everything. What you should do instead. [25:56]The benefits of creating a searchable name for your product or an umbrella brand with a searchable name. [27:53]If you're a new inventor/entrepreneur making waves in the toy industry, apply to be on the show! [29:30]MENTIONED IN THIS EPISODE:For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/123

If you've been a listener of The Toy Coach podcast for a while now, you may have grown comfortable with the format of the show. But today's episode is a small break from the toyspirational education that you've gotten used to. With The Toy Coach out sick, her fiance Christian Castro stepped up to the mic to share upcoming changes that are coming for The Toy Coach Podcast, Community, Emails, and our signature program, Toy Creators Academy.At the very end of today's episode, Christian shares with you a link to a playlist of 10 podcast episodes that will quick-start the development of your toy idea. For all the links mentioned in today's episode check the show notes or visit thetoycoach.com/121. Thanks as always for tuning in with us!MENTIONED IN THIS EPISODE:For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/121

Do you have an idea, and maybe even a prototype for a toy invention, but are wondering how to get it in front of toy industry executives? You're not alone. This is something some toy inventors struggle with. Today's episode is all about some things you can do to make that happen, and they might be surprising to you. I interviewed Daniela Valenzuela Bomchil, a recent student of the Toy Creators Academy. When Daniela came to the academy, I noticed that her prototypes were impeccable, and she was so prepared with amazing presentation materials. Daniela shares with you how her experience in the TCA helped her to build the confidence to pitch to large toy companies, how she got into toys from graphic design, and how she did her first pitches for the TCA Virtual Pitch Event from her car because her whole city was experiencing a power outage! You'll also find out what she learned from the TCA and how the pitch event helped get her products in front of top toy industry executives to begin fostering an ongoing relationship. This episode highlights the importance of building relationships in the toy industry. Toy company executives want to work with you so you really need more than just a name and an e-mail address to start building a relationship.EPISODE CLIFF NOTESLearn why you need more than a name and e-mail address to build a relationship with a toy industry executive. [00:01:55]Find out how you can “borrow” a relationship in the toy industry to build rapport with toy executives. [00:02:40]Learn how the Toy Creators Academy Virtual Pitch Event can help you build toy industry relationships on your own [00:03:23]Learn how the confidence she gained in the TCA transformed Daniela's outlook on pitching to toy industry professionals. [00:14:36]Find out one of the most important qualities of a good sizzle reel. [00:15:07]Learn how the TCA Virtual Pitch Event helped Daniela to gain the potential of working with Hasbro and Mattel. [00:16:59]Find out how the TCA helped Daniela feel more confident to pitch to American companies even though she is located in Argentina. [00:19:18]Learn why pitching was Daniela's favorite part of the Toy Creators Academy. [00:21:38]Hear why Daniela recommends the Toy Creators Academy for toy inventors and toy entrepreneurs. [00:23:40]Learn why you need to know more than just a toy company's name in the toy industry. [00:25:12]MENTIONED IN THIS EPISODE:For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/116

Wondering what toy entrepreneurs like you do to get their product placed in retail? In this episode, The Toy Coach sits down with Nicole Hawthorne, student of Toy Creators Academy and co-founder of Jaylas Heirlooms dolls. Nicole is a researcher at heart, and her devotion to the craft of Googling helped her find the roadmap that she so desperately wanted. Nicole shares how she devoured the podcast way back in season one, enjoying episode after episode. A few years and a few grants later, Nicole Joined Toy Creators Academy to get the full picture of what it takes to take her toy product to the next level. If you are a toy entrepreneur who is curious about what Toy Creators Academy can do for your toy business, then this is an episode you want to dive right into. We focus on the importance of research, and the steps one entrepreneur took from concept to prototype to in store. Pop your earbuds in and give this episode a listen.MENTIONED IN THIS EPISODE:For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/115

Alan interviews Azhelle Wade. Azhelle Wade grew up on Long Island, then went to the Fashion Institute of Technology. She found her passion in designing toys and became an executive at age 30. She left the corporate world to help inventors and entrepreneurs as The Toy Coach. Today, she helps inventors as the Toy Coach and through Toy Creators Academy. Make sure to subscribe to the podcast at Apple Podcasts, or wherever you get your podcasts, so you won't miss a single episode. Website: www.TheToyCoach.com

Did you recently discover the Toy Coach and are looking for help on how to break into the Toy Industry? Well this is the perfect episode for you. Today, The Toy Coach is sharing a presentation and step-by-step roadmap on How To Break Into Toys. The lessons taught in today's episode are applicable if you are hoping to be a toy inventor, entrepreneur or find a corporate toy job. In today's episode you'll learn two ways to educate yourself in the toy industry from traditional to digital. The Toy Coach shares mindsets that hold aspiring toy people back including the inability to think outside the box when looking for toy companies to work for. As much as we love our toy industry titans, we can't all work for them! In this episode find out what other options are available to work alongside the toy industry and still have the joy of work on children's products. This episode covers everything from branding yourself, finding a mentor, landing a dream job and checking in on your toy goals. Are you ready to break into toys?MENTIONED IN THIS EPISODE:For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/114

Inventors are critically important to the toy & games business. On this episode we talk to Azhelle Wade - The Toy Coach - about her work helping Inventors to get their toys & games to market. Azhelle's positive energy shines through in this episode. We discuss the top tips she shares with Inventors and her Toy Creators Academy which helps inventors to develop commercially viable products and bring them to market.  For any budding or established toy inventors this is a must listen episode!

Does this sound like you? You have a life outside the toy industry, but you have ideas. Maybe you are a lawyer, a baker, or even a mechanical engineer. But there's something from your daily life or playtime with your family that has inspired an idea for a toy or game. How do you take that from inspiration to product?In today's episode, I share stories from my students who took their products from idea to reality with the help of The Toy Creators Academy. Learn how a developmental child psychologist, a TV producer, and a “dragon lady,” all conceptualized, developed, and pitched products that stemmed from an idea from their daily life. I hope this episode will inspire you to get that idea you have in your notes app into the real world. After 11 years in the Toy Industry and working with more than 100 students as The Toy Coach, I've seen so many different kinds of people turn their background or expertise into a toy or game. Listen to this episode to find out what kinds of ideas have worked and why, and hear a few inspiring stories of toy industry success.EPISODE CLIFF NOTESLearn the inspiration behind the early childhood education toy line, Ruby Rae Society  [00:05:09]Find out how an illustrator student of mine went from creating IP products like characters to designing mechanical products. [00:07:58]Learn which stores a student got her products placed in after doing a mini-pitch at the TCA Pitch Event. [00:12:59]Learn how experience in other industries can translate to the toy industry. [00:14:20]Find out how you can create a product even if you never have before. [00:17:01]Learn how it's possible to focus on one specific product and find success. [00:20:34]Learn how just walking into a store can help sell your product. [00:23:10]Find out how one student used qualities from her cultural upbringing to create a unique product. [00:24:31]Find out how one of my students turned a fun idea between friends into a licensed game. [00:25:36]Learn ideas for everyday activities that could be turned into a toy or game. [00:29:32]MENTIONED IN THIS EPISODE:For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/113

Finding a platform or opportunity to pitch your toy or game idea to an industry professional seems like an impossible task, especially if you have no previous experience or contacts within the toy industry. But what if you could be invited to a one-on-one meeting with a major toy manufacturer like Mattel or Spinmaster? What if before that meeting you could go through weeks of training and research to develop and polish your concept with the help of like-minded individuals? Well my friend, that is essentially what the Toy Creators Academy Virtual Pitch Event is! Want to learn more? Well that's what today's podcast episode is all about. Today in Episode 109, you will learn who you can meet by attending this event and what you can gain by doing it. You will also hear about what it is like to attend this event, and how going through the Toy Creator's Academy can prepare you for success in the toy industry!EPISODE CLIFF NOTESLearn about how TCA Students get the opportunity at curated virtual pitch meetings WITH a coach at their side the whole time.[12:18]Learn who this pitch event is for, toy inventor, entrepreneur or Story creator. [12:30]Why you should take every opportunity to pitch [20:27]MENTIONED IN THIS EPISODE:For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/109

How can toys help develop a child's imagination and foster design thinking? Can apps and videogames promote creativity? In this episode of the Fueling Creativity podcast, Dr. Cyndi Burnett and Dr. Matthew Worwood speak with Azhelle Wade, a toy designer and Founder of The Toy Coach. Through her online Toy Creators Academy course, Azhelle uses her industry knowledge to teach aspiring toy inventors and entrepreneurs how to develop, pitch, and sell their toy ideas. Tune in to hear Azhelle's thoughts on why toy design and design thinking should be in school curriculums, her process for teaching toy design, and opportunities for the toy industry to be more creative and innovative.  You'll also learn how games and apps can promote creative thinking and problem-solving skills, as well as the potential impact iPads and other devices can have on imagination, play, and creativity. Plus, Azhelle shares how to do a toy challenge at home as well as her top 3 recommended toys and games for parents to gift to their kids this year. “Even inventors that come to me now, I have to bring them back to what you're teaching your students. Who are you making this for? Why are you making this for them? Why do they need this? ” - Azhelle Wade   Azhelle's Tips for Teachers and Parents: Know your market. Build a community in which you can discuss what you like/don't like and what you wish you had regarding your kids' toys. Get comfortable with foam core and cardboard. Anytime your students/kids have an idea, build mockups. That's the first step to making something real. Toy challenges are great for getting kids excited about being creative and innovative.   About Azhelle Wade: Azhelle created thetoycoach.com and the podcast, Making It in The Toy Industry, to help inventors and entrepreneurs develop, pitch, and sell their toy ideas. Her deeply intellectual curiosity coupled with a passion and dedication to making the world a more toyetic place guides her followers to unlock their best ideas yet. Azhelle's inspirational mantras and industry insights will be your guiding light into the fun, crazy, world of toys.     Resources Mentioned: Pixicade  Marmals  Animoodles  People of Play Week- Young Inventor Challenge   Eager to bring more creativity into your home or classroom?  Access a variety of creativity resources and tools & listen to more episodes of The Fueling Creativity Podcast by visiting our website: www.CreativityandEducation.com    Subscribe to our monthly newsletter!  You can also find The Fueling Creativity Podcast on Apple Podcasts, Spotify, Audible, and PodBean! Make sure to rate, review, and share the podcast if you enjoy it!  

With more than 10 years of corporate experience in the toy industry at companies like Toys R Us, Madame Alexander, and Party City, Azhelle Wade is now helping newbies get into the toy industry. During the pandemic, Azhelle left her VP role at a toy company and became an entrepreneur helping toy inventors and entrepreneurs through both her podcast “Making it In the Toy Industry”, consulting, and her online course “Toy Creators Academy.” Azhelle explains how her degree from the Fashion Institute of Technology helped her get started in the industry. It was, however, her continuous desire to learn as much as possible about all the facets of the industry that led to her now being a thought leader in the field.Azhelle explains the three different paths you can take to be part of the toy industry and what each involves: corporate career, entrepreneurship, and inventor. She also shares how you can join this industry at every stage, whether you are just starting your career or whether you have had a lot of work experience.ResourcesThe Toy CoachFashion Institute of TechnologyOtis College of Art and DesignContact Info:Azhelle WadeMeet the Toy Coach@thetoycoach (Instagram)Julie Berman - Hostwww.womenwithcooljobs.com@womencooljobs (Instagram)

During the COVID quarantine, Azhelle Wade realized just how much time she was spending on somebody else's dream, developing multimillion-dollar product lines for companies like Toys'R'Us, Madame Alexander and Creative Kids. So, she went all-in on entrepreneurship and quickly positioned herself as The Toy Queen.  How did she make the transition in such a short time? And what is she learning about the difference between corporate work and being a successful entrepreneur? Azhelle is the award-winning designer behind Toy Creators Academy, a training program designed to help mission-driven creators develop and sell their toy ideas. A three-time patented inventor and Women in Toys Wonder Woman Award Finalist, Azhelle spent 10 years in the corporate toy industry before becoming The Toy Coach. Azhelle is passionate about educating inventors and entrepreneurs about the toy business through her platform and podcast, The Toy Coach: Making It in the Toy Industry. On this episode of Wickedly Smart Women, Azhelle joins Anjel to describe how her artistic talent and desire to teach led to a career in the toy industry. She explains why she resisted at first when people reached out to hire her and shares the lessons she is learning about charging what she's worth and expanding her impact. Listen in for Azhelle's best sales tip for pitching a product and find out how to make the successful shift from corporate work to entrepreneurship. What You Will Learn  How Azhelle's artistic talent and desire to teach led her to the toy industry What inspired Azhelle to pursue her own dream and become an entrepreneur How Azhelle's podcast helped position her as The Toy Queen Why Azhelle resisted at first when people reached out to hire her What entrepreneurship is teaching Azhelle about time, money and making an impact What Azhelle offers students through Toy Creators Academy Azhelle's advice on getting feedback from your target market as you build Azhelle's best sales tip for entrepreneurs pitching a product Why product development is Azhelle's favorite thing about the toy industry The challenge Azhelle faces in staying focused on a single idea Connect with Azhelle Wade Toy Creators Academy The Toy Coach Podcast The Toy Coach on Instagram Resources Azhelle's Interview in Podcast Magazine Connect with Anjel B. Hartwell Wickedly Smart Women Wickedly Smart Women Facebook Community Wickedly Smart Women on TeePublic The Wealthy Life Mentor The Wealthy Life Mentor on Facebook Anjel on Twitter Anjel on Instagram Email listeners@wickedlysmartwomen.com  Leave Us A Message On Our listener line:   540-402-0043 x4343

Students of Toy Creators Academy join The Toy Coach on the podcast today to share their experience going through Toy Creators Academy, and ultimately pitching at the TCA Virtual Pitch Event. During this chat, Chrissy Fagerholt, Geordie Humphrey, and Scott Underwood share lessons learned, and achievements as new toy creators. In this episode, hear specific stories about what it was like to virtually pitch to major toy companies like Hasbro, Mattel and Spinmaster. Chrissy shares her what it was like to work 1:1 with The Toy Coach to perfect ideas, Scott shares how he took a positive perspective after hearing “no” to his ideas, and Geordie shares how Toy Creators Academy and the TCA Virtual pitch event really helped him understand what the toy industry needs AND how to deliver that.By the end of this episode, you'll walk away with a better understanding of what it's like to pitch virtually as a toy creator, and hopefully, you'll sign up for the Toy Creators Academy launch party to learn and celebrate with fellow aspiring toy creators.MENTIONED IN THIS EPISODE:For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/88

The Toy Coach is a company focused on educating, inspiring, and empowering everyday creatives to develop and sell their toy ideas. As a toy consultant and industry educator, Azhelle works with aspiring toy inventors and entrepreneurs as a designer, advisor, and agent. www.thetoycoach.comPodcast https://www.thetoycoach.com/podcast-welcomeIn July of 2020, Azhelle stepped away from her dream job to build her dream life, and became known industry wide as The Toy Coach. Making It In The Toy Industry is a toy industry podcast hosted by The Toy Coach, which is the first of it's kind designed to demystify the toy industry for newbies to the toy world. In September of 2020 was created and launched Toy Creators Academy, an online course that guides aspiring toy inventors and entrepreneurs on their toy journey. The first launch achieved over 11k in sales, with astounding conversion rates over 5%, CTR over 15%, and unheard of email open rates over 70%.Follow The Toy Coachhttps://www.instagram.com/thetoycoach/https://facebook.com/thetoycoachhttps://www.linkedin.com/company/thetoycoach/https://www.pinterest.com/thetoycoach/https://twitter.com/thetoycoachToy Creators Academy www.toycreatorsacademy.comLearn about The Toy Coachhttps://toybook.com/azhelle-wade-power-kid-podcast/https://globaltoynews.com/2020/06/03/the-ripple-effect-of-racial-bias-in-the-toy-industry/https://podcasts.apple.com/us/podcast/power-kid-podcast-the-toy-coach-azhelle-wade/id1461828807?i=1000474352980https://www.womenintoys.com/hair-i-stand-how-embracing-my-natural-hair-became-a-career-defining-moment/https://www.youtube.com/watch?v=U3x2xmeQZjwhttps://black.ceoblognation.com/2020/06/14/13-entrepreneurs-explain-how-they-are-supporting-black-lives-matter-anti-racism-protests/https://www.womenintoys.com/2020-nominees/#rscorporateSupport the show (https://www.paypal.com/donate/?hosted_button_id=UJB9KCJPFUXMG)

For today's episode of the show, I invited three of my star students of Toy Creators Academy to be guests on the podcast to share their experiences pitching their ideas right to major toy companies. By the end of this episode, you'll have a clear understanding of what it takes to pitch your toy ideas in a virtual event, you'll learn some lessons, and be inspired to take action whether you're a toy inventor or toy entrepreneur. Today you will meet Ruthie Wallberg, Kieche O'Connell, and Pamela Salmon as they talk about the process of developing, pitching, pivoting, and pitching again. 2 of the 3 students you'll meet in this podcast episode had no toy experience or no pitching experience before the TCA Virtual pitch event but now they feel confident, and hopeful as they move forward with their ideas. If you are interested in pitching your ideas to toy companies, distributors, or publishers, in the kids' product space, then I suggest you pop in your earbuds and hit play right away. MENTIONED IN THIS EPISODE:For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/76

The first ever Toy Creators Academy virtual pitch event concluded at the end of May 2022. Over a dozen toy companies, reviewed dozens of product pitches in 2 weeks of speed-dating style toy and entertainment pitch meetings. The toy companies that attended this pitch event were connected with new toy entrepreneurs and toy inventors in the toy space, and the students and alumni of Toy Creators Academy who pitched were able to jumpstart their toy network. If you are curious about the TCA Virtual Pitch event, and are considering attending the next one, listen to this episode to find out more about who the event is for and what is required to be eligible to apply for this incredible opportunity. If you are a toy entrepreneur, toy inventor, or one in the making this new virtual pitch event is one you won’t want to miss out on!MENTIONED IN THIS EPISODE:For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/75

If you’re wondering how to break into toys, just know this. There are MANY paths into the toy industry. Get ready to hear how a self-published author found herself as the VP at a major toy company leading Marketing and Emerging IP’s. Our guest today is Karen Kilpatrick, an author who has both self-published and traditionally published her work with major companies like Macmillan. In this episode, you’ll learn from Karen’s journey and mistakes, and finally realize that you don’t need to know where you’re going to get somewhere you love. Discover a path for creatives seeking for lucrative self-publishing options that allow you to keep upwards of 70% of profits instead of the typical 5% royalty. If you have ever had an idea for children’s book, then this is an excellent episode for you to dive into.MENTIONED IN THIS EPISODE:This episode is brought to you by www.thetoycoach.comEPISODE LINKS:Connect with Karen’s Company, Genius Cat Books on InstagramConnect with Karen on Linked InLearn more about how you can develop and pitch your toy idea with Toy Creators Academy by clicking here to visit www.toycreatorsacademy.com and join the wait list.CAN'T GET ENOUGH OF THIS EPISODE? HERE’S MORE:Download Audio on iTunes or Download Audio on SpotifyJoin the Making It in The Toy Industry Facebook Group The Toy Coach Podcast Insiders Club Would you like to hear the EXTENDED version of this episode & ask me your toy

Do top toy companies really want to work with inventors? Today’s episode answers that question with a resounding YES! Our guest today is Zack Pentecost of ZURU Toys. If you don’t know the name ZURU, you most definitely know some of their smash hit toy brands. Like Bunch O Balloons, Fifi The Flossin Sloth, or the Funky Flamingo, many of these toys have been featured on major media outlet like Good Morning America and featured by toy industry publications like The Toy Insider. Inventor, if you’ve been feeling restless because you haven’t heard back from your latest pitch submission, this is the episode for you. Inventors, this episode is filled with nothing but love and appreciation for the way you think and create for the toy industry.MENTIONED IN THIS EPISODE:This episode is brought to you by www.thetoycoach.comEPISODE LINKS:Connect with Zack on LinkedInClick Here To Access ZURU’s Inventor Submission PortalLearn more about how you can develop and pitch your toy idea with Toy Creators Academy by clicking here to visit www.toycreatorsacademy.com and join the wait list.CAN'T GET ENOUGH OF THIS EPISODE? HERE’S MORE:Download Audio on iTunes or Download Audio on SpotifyJoin the Making It in The Toy Industry Facebook Group The Toy Coach Podcast Insiders Club Would you like to hear the EXTENDED version of this episode & ask me your toy

If you’ve ever wondered if or why you should use a distributor to help push your toy or game, well I’ve got an episode for you. PSi aka Publisher Services, Inc is the world’s largest toy, game, and collectible distributor. And in today’s episode we have an illuminating conversation with PSi’s National Accounts Manager, Greg Watson. Greg shares what he believes is most important in game play, as well as the current perspective of distributors and retailers in retail. If you don’t know the retail lingo but you have a killer game idea, PSi may be your perfect toy biz match. Listen to this episode to learn more about working with a distributor in the toy and game industry.MENTIONED IN THIS EPISODE:This episode is brought to you by www.thetoycoach.comEPISODE LINKS:Connect with Greg on Linked-InCheck out Greg’s new game, Poof The Game website here.Follow Poof The Game on Instagram here.Learn more about how you can develop and pitch your toy idea with Toy Creators Academy by clicking here to visit www.toycreatorsacademy.com and join the wait list.CAN'T GET ENOUGH OF THIS EPISODE? HERE’S MORE:Download Audio on iTunes or Download Audio on SpotifyJoin the Making It in The Toy Industry Facebook GroupSupport the show (https://club.thetoycoach.com/)The Toy Coach Podcast Insiders Club Would you like to hear the EXTENDED version of this episode & ask me your toy

Do you know the definition of toy photography? Well in this episode, Mitchel and The Toy Coach define toy photography as the creation of art using toys as a vehicle for storytelling. Mitchel Wu is known in the toy industry as an expert in creating impactful imagery that drives engagement and conversation. Mitchel comes on the show today and shares his personal journey leaving behind a job he didn’t love as well as tips on how you can take better photos of your toys. What started as a hobby, quickly evolved into a full-on career, and in today’s episode you’re going to find out exactly HOW that happened. If you are a toy entrepreneur struggling with the photography of your products, or if you’re an aspiring photographer yourself, this episode is a must-listen, or must-watch if you’re a Toy Coach Podcast Insiders Club member. Hit play and let’s dive into the episode!MENTIONED IN THIS EPISODE:This episode is brought to you by www.thetoycoach.comEPISODE LINKS:Follow Mitchel and check out his awesome toy photography on Instagram @mitchelwuphotographyCheck out Mitchel’s website here. Find Mitchel on Twitter here.Would you like to listen to the EXTENDED version of today’s podcast episode? Click here and join the Toy Coach Podcast Insiders Club.Learn more about how you can develop and pitch your toy idea with Toy Creators Academy by clicking here to visit www.toycreatorsacademy.com and join the wait list.CAN'T GET ENOUGH OF THIS EPISODE? HERE’S MORE:Download Audio on iTunes or Download Audio on SpotifyJoin the Making It in The Toy Industry Facebook GroupSupport the show (https://club.thetoycoach.com/)The Toy Coach Podcast Insiders Club A private podcast with extended audio & video episodes. Bonus episodes to answer your toy questions!

It’s important to stay relevant and change with the times as a toy person and the latest skill you’ll need to add to your repertoire is a doozy. What skill is that? Well, it’s video editing. But don’t stress out too much, video editing is much simpler today. There are apps that have simplified the process to it’s almost as simple as drag and drop! In today’s podcast episode we’re going to go over 7 tips that will help you improve your next virtual toy pitch. Video is a huge part of the conversation of course, but we’ll also cover everything you need to pay attention to when you’re prepping for your pitch, when you’re actually delivering your pitch, and to wrap it all up with a pretty bow, we’ll end with the all-important skill of follow-up. MENTIONED IN THIS EPISODE: This episode is brought to you by www.thetoycoach.comCome see me speak at Kids’ Entertainer FestWould you like to listen to the EXTENDED version of today’s podcast episode? Click here and join the Toy Coach Podcast Insiders Club.Learn more about how you can develop and pitch your toy idea with Toy Creators Academy by clicking here to visit www.toycreatorsacademy.com and join the waitlist.CAN'T GET ENOUGH OF THIS EPISODE? HERE’S MORE:Download Audio on iTunes or Download Audio on SpotifyJoin the Making It in The Toy Industry Facebook Group

If you’ve ever wanted to learn more about The Toy Coach, and why Azhelle built this podcast then this episode is for you. Today Azhelle shares her story from corporate dream job, to entrepreneurial dream life, with advice on how you can do the same. It all comes down to figuring out the “Puzzle of You” which Azhelle explains with great detail in today’s episode. Get ready to also celebrate Toy Creators Academy Alumni and podcast listeners who have pushed their toy businesses forward with the help of the lessons Azhelle happily gives. If you are an avid listener of the podcast and you have a Toy or Game currently for sale, there is a special announcement for you at the end of this episode. Grab your earbuds and listen in!EPISODE SPONSOR:This episode is brought to you by www.thetoycoach.comLearn more about how you can develop and pitch your toy idea with Toy Creators Academy by clicking here to visit www.toycreatorsacademy.com and join the waitlist.CAN'T GET ENOUGH OF THIS EPISODE? HERE’S MORE:Download Audio on iTunes or Download Audio on SpotifyJoin the Making It in The Toy Industry Facebook Group