Podcasts about azhelle

Are you skeptical about integrating AI into your toy business?In this episode of Making It In The Toy Industry, host Azhelle Wade, also known as The Toy Coach, shares her AI expertise from this year's People of Play Innovation Conference and ChiTAG -  Toy and Game Fair in Chicago, where she presented her talk on 'How AI is Making Toy Innovation and Pitching Easier Than Ever Before.' You'll see firsthand how AI can significantly 10x your toy development process with a custom GPT solution. Azhelle talked about identifying bottlenecks, researching AI tools, and planning, testing, and training your team to implement AI effectively. Take advantage of learning the five-step process to integrate AI seamlessly while preventing the pitfalls. Watch the full episode to understand how to employ AI from idea generation to creating compelling visuals and pitches that can streamline and potentially level up your toy business. Listen For These Important MomentsOverview of AI-Enhanced Workflows – [00:03:13]Integrating AI Without Overload – [00:06:53]Using AI to Refine Business Bottlenecks – [00:08:57]Custom GPT for Idea Refinement – [00:12:37]MakeItToyetic Custom GPT Demo – [00:13:52]Testing AI's Effectiveness – [00:16:20]Enhanced Workflow with Cast Magic – [00:21:21]Addressing AI Concerns and Limitations – [00:25:41]Generating Toy Ideas Using ChatGPT – [00:29:34]Implementing AI in Teams and Processes – [00:33:29]Send The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

In this episode of the Profitable Play Podcast, we dive into the crucial steps every indoor playground owner must take to ensure a safe and profitable holiday season. With the gifting season fast approaching, it's essential to not only curate an appealing retail inventory but also to vet your vendors thoroughly. Your reputation is on the line, and selling unsafe or non-compliant products can have serious consequences.We welcome back a fan-favorite guest, Azhelle Wade, AKA The Toy Coach, to guide you through the process of vendor vetting and toy safety. Azhelle shares her expertise on how to ensure that the toys and products you stock meet all safety standards, especially if you're considering handmade goods or working with local vendors. She also provides actionable tips on reducing your liability as a retailer, so you can protect both your business and your customers.Episode Notes & "Cheat Sheet":Key Takeaways:Why vendor vetting is crucial for your business's reputation and safety.Step-by-step guidance on ensuring toy safety and compliance with industry standards.Special considerations for handmade goods and local vendors.How to minimize risk and liability during the holiday season.Azhelle's Safety Bundle:Azhelle's Website: https://www.toycreatorsacademy.com/Azhelle's IG: https://www.instagram.com/thetoycoach/OTHER RESOURCES:Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fDGetting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZUWhat's Working 2024 Guide: http://bit.ly/3GwXQASPlay Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fDFund Your Indoor Play Business: http://bit.ly/38KbYbzCourses & Consulting: http://bit.ly/3N7bPAIIndoor Playground Business Courses: https://bit.ly/37yCxACMichele's Instagram: https://bit.ly/3Ia4PTKMichele's Website: https://www.michelecaruana.comYouTube Channel: https://bit.ly/3JDkSe7FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bPETSY Template Shop: https://bit.ly/40RF5D4Recession Prep Playlist: https://www.michelecaruana.com/recessionprepPlay Cafe Academy & Play Makers Society: http://bit.ly/3HES7fDQuestions and Support: Support@michelecaruana.com Simplify and Scale with 50% OFF My POS System-Of-Choice: https://discover.wellnessliving.com/playcafeacademy

Want to learn secrets to growing your toy brand online? In episode 238 of Making It In The Toy Industry, host Azhelle Wade revisits an extended interview with her mentor, Amy Porterfield, a multi-million dollar online business owner and expert in email marketing. During the podcast, Amy shares her journey from corporate life to becoming an entrepreneur, highlighting the importance of list building and personal storytelling in email marketing. Azhelle and Amy discuss the evolution of Amy's business, the significance of clear partnership expectations, and tips for creating effective lead magnets for building email lists. The conversation offers valuable insights for toy industry entrepreneurs looking to grow their businesses through digital marketing strategies.Listen For These Important Moments:00:33 On the Road: Astra Board Meeting01:04 Introducing Amy Porterfield04:13 Amy's Journey to Entrepreneurship17:48 The Value of Partnerships20:21 The Importance of Affiliate Partnerships21:08 Lessons from a Business Partnership25:17 The Power of Email Marketing33:10 Creating Effective Lead Magnets38:20 Childhood Inspirations and Final ThoughtsSend The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

Ever wondered how to turn your toy idea into a fully-funded product without breaking the bank? In this episode of Making It in the Toy Industry, Azhelle Wade sits down with two crowdfunding experts from BackerKit, Lafia and Maddie, to spill all the secrets behind running a successful crowdfunding campaign.They dive into how BackerKit helps creators manage backers, collect pledges, and fulfill rewards (without losing their minds in spreadsheets). You'll also hear about "Topias"—group launches where multiple creators team up to support each other's campaigns—and how to build an audience that will help you hit your funding goals in no time. Whether you're just starting out or looking to take your toy product to the next level, Lafia and Maddie share real success stories, smart strategies, and tips for growing your email list and marketing your campaign like a pro.If you've got a big idea and want to learn how to make it happen with crowdfunding, this episode is packed with insights you don't want to miss!Send The Toy Coach Fan Mail!The Toy Challenge: Idea To Prototype in Just 5 Weeks! Click Here for details and to join. Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

Branded Giveaways Are Dead!

Toy trade shows are NOT the only way to get your brand noticed. Your toy brand could go viral after attending a toy industry media event. In this episode of "Making It in the Toy Industry," Azhelle Wade shares the juicy details behind influencer events and media showcases like Sweet Suite and Holiday of Play. These industry gatherings are hidden gems for toy and game creators looking to snag media attention and make lasting impressions without the hustle and bustle of traditional trade shows. Already planning to attend Sweet Suite? Hit play on this episode to learn how to get noticed on the show floor.Once you've got the inside scoop on these media events, Azhelle shares five game-changing tips to transform your booth into a social media sensation. Hint: it's all about engagement and fun! You'll learn how to captivate your audience with interactive experiences, leverage strong branding and social media presence, and lay the groundwork for future collaborations with influencers and media moguls.This ONE invite-only toy industry event could make your toy brand go viral. Find out how to create an unforgettable booth that stands out, why these events are crucial for your brand's visibility, and where you can maximize your exposure. What's In This Episode:Discover why trade shows might not be the only way to get your toy noticed.Learn about exclusive influencer and media events like Sweet Suite and Holiday of Play. Find out the key tips to create an engaging booth that stands out at these events. Explore creative social media strategies to maximize your event presence. Understand the importance of strong branding and how to implement it effectively. Get insider advice on how to plant seeds for future collaborations with influencers and media attendees.Hear the ultimate bonus tip to calculate the ROI of attending these media events.For Links Mentioned In This Episode, Visit:https://www.thetoycoach.com/224Send The Toy Coach Fan Mail!Support the Show.

Have you EVER had an idea for a game? This episode is for you.

Kids today are facing a kindness crisis. From the playground to the classroom, loneliness and bullying run rampant. But there's hope on the horizon, thanks to one toy designer's mission to spark empathy through play. Meet Jana Hallam, TCA alumni and the visionary founder of Wonderwell Toy Co.In this inspiring episode, Jana opens up to guest host Virginia Lette, about her journey from an emotionally attuned child to a kindness crusader for the modern age. You'll discover how a frustrating Christmas tradition kickstarted her quest to create The Kindness Mouse - an engaging plush toy, storybook, and activity set that's captivating kids' hearts. Jana has created a play product with impact, one that actively empowers the next generation to embrace compassion. Throughout this conversation Jana and Virginia explore Jana's sources of inspiration as well as her first-hand experience with Toy Creators Academy. Find out why Jana called the TCA Community a crucial piece to her toy journey. Hit play to listen to the full episode right now.Can't Miss Moments:Find out how long Jana Hallam has been in the toy industry.Learn what inspired Jana to start her toy company, Wonderwell Toy CompanyFind out the stat for bullying amongst children that will shock you.Jana and Virginia discuss weather kindness is taught or innateLearn how Jana discovered Toy Creators Academy and she ultimately chose Azhelle and the TCA community to go on her toy journey with.Hear the pivotal advice from a Toy Creators Academy community member that helped Jana find the right manufacturing partner after a year of struggle.Discover what 2024 has in store for Wonderwell Toy Co!And finally learn how to get in contact with Wonderwell and purchase the Kindness Mouse, currently available for retail and wholesale!Mentioned In This Episode:This episode is brought to you by The Toy Coach.Visit thetoycoach.com/213 for the links mentioned in today's episode.Support the show

Are you giving your toy's package the attention and budget it deserves? If your answer isn't an immediate "Heck yes Azhelle, ALWAYS." then it's time to listen to part 2 of of Ivan and Brittany's interview on this podcast.At the top of the episode, Ivan and Brittany share their secret on staying up to date with trends and spotting what's exciting in packaging. They remind us to step out of our comfort zones and to explore everything from boutique shelves to big-box stores to uncover what really makes packaging pop.In the second half our our chat, this creative duo shares the packaging effects they feel are most overused and the packaging effects they feel are most underused in the toy market. Find out what your packaging might be saying about you and your brand, simply by the finish you choose.  Today, more than ever, it's crucial to balance what looks good, what's good for our planet, and what fits the budget. This chat with Anchor Creative isn't just technical; it's a call to think bigger and bolder about how we package our toys and games.Finally once you're inspired to think bigger when it comes to packaging, this episode closes out with a clear walkthrough of what it's like to work with Anchor Creative and how you can get started today.Can't Miss Moments:Retail Reconnaissance: Learning from Kids and Stores [00:01:00] - Find out how Ivan and Brittany use their family trips to stores as a real-time market research tool.The Eco-Friendly Packaging Conundrum [00:02:43] - Explore the complex world of sustainable packaging solutions and why eco-friendly packaging materials aren't your only options to reduce your carbon footprint.Gloss vs. Matte: A Packaging Debate [00:05:30] - What gloss and matte finishes say about your brand, and why one may be better than the other. The Power of Pantone [00:06:30] - Uncover the potential and cost of using unique Pantone colors to make your packaging pop off the shelves. Mentioned In This Episode:This episode is brought to you by Anchor Creative.Visit thetoycoach.com/212 for the links mentioned in today's episode.Support the show

Right now you might feel like an outsider in the toy industry. But it's important to remember that we ALL started out that way. The goal of today's podcast episode is to show you how you can go from zero connections in the world of toys, to thousands! Yep, thousands.To teach that lesson, I'm bringing you part two of my interview with Ehi Oviasu-Kahn, where you'll hear how she went from the spark of an idea in her kitchen, to becoming a pivotal figure at Women in Toys, Licensing, and Entertainment (WiT). Ehi's narrative is one of discovery, highlighting how warmth, mentorship, and collaboration fuel success in the toy industry. In this episode you'll learn about the transformative power of networking and the essential role of communities like WiT and of course Toy Creators Academy but we'll also tease why 2024 is an exciting season of change and what you can expect.Episode Cliff Notes:Find out what Surprised Ehi most about the toy industry. [02:46]Discover how Ehi first discovered and became a part of WiT? [03:47]How your WiT Membership compliments your experience in Toy Creators Academy, listen to find out the latest included in your WiT Membership! []Already a WiT Member? Ehi shares how to make the most of your membership. [05:43]Find out how to join the 5,000 WiT Community Today Hot tip: check with your HR manager to find out if your company already has a membership available to you! [07:31]Hear The Toy Coach share HER favorite part of Women In Toys [9:24]2024 will be the first ever Wonder Women Everywhere event, find out what that is by skipping ahead to…[10:13]Find out why Ehi and Azhelle agree that 2024 if the year of change, and what that means for WiT [12:02]Find out what Ehi is manifesting for 1 year from now. [12:46]Are you an inventor relations manager at a toy company looking for a doll or construction toy innovation? Jump to [ ] to find out what Ehi is working on and how you can get in touch. [13:36]Curious what toy or game blew Ehi's mind as a kid? [15:00]Support the show

Thank you for returning for Dr. Anita's third conversation with Ms. Azhelle Ward, The Toy Coach. In our last conversation together, Azhelle will raise our awareness about toys that she helped to shepherd from concept to reality with two different women who have been students in her Toy Creators Academy. I wanted to bridge the recognition of Black History Month with the upcoming celebration of National Women's History Month, so be prepared to take a few notes.Connect with me!Web - https://www.doctoranita.com/YouTube - https://bit.ly/DrAnitaYouTubeLinkedIn - https://www.linkedin.com/in/anita-polite-wilson-ph-d-77695b/

Welcome back to Dr. Anita's second conversation with The Toy Coach, Ms. Azhelle Ward. During our second conversation, Azhelle will go a little deeper to discuss the differences in how her expertise and lived experience were valued pre- and post- The Black Lives Matter movement. What she will share is rather personal and may give some in our podcast Community reason to pause and reflect on their experiences as a person of color in spaces that still don't reflect today's diverse society. Connect with me!Web - https://www.doctoranita.com/YouTube - https://bit.ly/DrAnitaYouTubeLinkedIn - https://www.linkedin.com/in/anita-polite-wilson-ph-d-77695b/

Are you struggling to crack the networking code in the toy industry? Tune in to episode #207 of The Toy Coach Podcast: Making It In The Toy Industry as Azhelle Wade, unveils the secrets behind successful networking. Spoiler? It's easier than you think. The host debunks myths surrounding industry connections and shares invaluable tips for building meaningful relationships that drive professional growth.When you listen to this episode, you'll discover how genuine connections can open doors to unexpected opportunities. Azhelle shares firsthand experiences and insights gleaned from her three-year journey in The Toy Coach. Learn the importance of authenticity in networking and how it can lead to fruitful collaborations and partnerships. If you've ever wondered exactly how deals and partnerships came to be, then you can't miss this episode,Episode Cliff Notes:The surprising truth about networking myths and how they might be holding you back in the toy industry.Ever wondered how professional friendships can evolve into game-changing opportunities? Listen in to hear how it happened for Azhelle.Discover Azhelle Wade's personal journey through the toy industry and the invaluable lessons she learned along the way.Learn the one networking mistake most professionals make and how to avoid it to accelerate your career growth.Dive deep into the importance of authenticity in building genuine connections that can supercharge your success.Find out the one thing that you need to have in place before you start networking.Mentioned In This Episode:This episode is brought to you by www.thetoycoach.comVisit thetoycoach.com/207 for the links mentioned in today's episode.Support the show

Hello, Community! This month on Real Conversations from the C-Suite, I'm excited to celebrate Black History Month with a unique guest, Ms. Azhelle Ward, also known as The Toy Coach! Did you know there was a such thing? Well, there is, and Azhelle will be sharing with us her experiences as a C-suite executive in the toy industry where the challenges associated with the development and promotion of diverse dolls and toys are not a game.Connect with me!Web - https://www.doctoranita.com/YouTube - https://bit.ly/DrAnitaYouTubeLinkedIn - https://www.linkedin.com/in/anita-polite-wilson-ph-d-77695b/

In this special edition of "Making It In The Toy Industry," we follow the journey of Cathy Tenaglia, co-founder of Race to Stupid, as she shares insights into her entrepreneurial venture and the impact of TCA on her business strategy.Cathy reflects on her TCA experience, highlighting the invaluable guidance provided by the founder of The Toy Coach. She emphasizes how Azhelle's expertise and structured approach helped her navigate the complexities of the toy industry with confidence. Throughout the interview, Catherine discusses the transformative impact of TCA on her understanding of industry terminology and essential business practices. From mastering concepts like RFQs (Request for Quotes) to gaining clarity on pitching techniques and licensing opportunities, TCA equipped Catherine with practical skills essential for success.Moreover, Catherine underscores the importance of the TCA community, where she found camaraderie, support, and a wealth of shared experiences. Through interactions with fellow entrepreneurs and access to expert advice, she not only expanded her network but also accelerated her business growth.Looking ahead, Catherine shares her plans for Race to Stupid, including the development of new game concepts and strategic rebranding efforts. She credits TCA for empowering her to pursue ambitious goals and adapt to market demands effectively.⭐️  Special thanks to our TCA Alumni Series host, Virginia Lette for capturing these raw conversations. ⭐️ Tune in next week where we will dive back into the tools, strategies, and lessons that you need to know to help you Make It In The Toy Industry.Episode Cliff Notes:Cathy highlights the effectiveness of Toy Creators Academy (TCA) in providing a comprehensive understanding of the toy industry, preventing individuals from feeling overwhelmed by information available online.The importance of learning industry-specific terminology such as RFQ (Request for Quote), and how it significantly impacts one's ability to navigate the industry professionally.Cathy completed the TCA course in 12 weeks, finding it challenging to balance with her existing career and would have preferred the go at your own pace version that's available today.The benefits of TCA's self-paced learning and on-demand support allows for flexibility and continued interaction with the community.The TCA virtual pitch event played a critical role in connecting entrepreneurs with industry professionals, boosting confidence and providing valuable pitching experience. TCA offered comprehensive lessons on entrepreneurship, pitching, and licensing, providing valuable insights and skills crucial for success in the toy industry.Support the show

This episode we're getting a masterclass from The Toy Coach herself, Azhelle Wade. At first second-guessing herself, Azhelle eventually found confidence in her talent, leading to her working for big toy companies like Mattel and Toys R Us. She's climbed up and across the ladder in the toy world, starting out as a designer, later gaining 3 toy patents, and eventually becoming a VP at a toy company. Her online course, Toy Creators Academy empowers newbies in the toy industry with step-by-step  guidance, downloadable worksheets, and group coaching. In this episode she shares about: Choosing between the corporate path vs inventor path vs entrepreneur path in the toy industry How she found her niche of coaching toy makers while also pursuing her own toy aspirations The success she has found in marketing through her podcast Making It In the Toy Industry and maintaining an Evergreen model for her courses Highlights include: 04:14 Overcoming Imposter Syndrome 06:56 Understanding the Different Paths in the Toy Industry 08:40 The Transition from Corporate to Entrepreneurship 17:15 The Benefits of Having a Podcast 25:05 What Sets The Toy Coach Apart 32:25 The Stress of Running a Hands-On Course 34:47 The Strategy of the Evergreen Model & Seasonal Webinars 40:20 The Importance of Promoting Your Course 46:25 The Strategy of Targeting Local Stores First 53:20 The Challenges and Opportunities of B2B Consulting 55:48 Advice for Side Hustlers Transitioning to Full-Time Entrepreneurs Check out episode 384 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube This episode is brought to you by:  HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork.  Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp. Links mentioned in this episode Azhelle's Website: Website: https://www.thetoycoach.com/  Azhelle's Instagram: https://www.instagram.com/thetoycoach/  Afro Unicorn SHP Episode: https://www.youtube.com/watch?v=wlAld_Fcwso  Easy Webinar: https://easywebinar.com/  Amy Porterfield: https://www.amyporterfield.com/amy-porterfield-podcast/  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you're looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Azhelle's Instagram: https://www.instagram.com/thetoycoach/ 

To celebrate Episode 200 of Making It in The Toy Industry, something special is underway. Joining The Toy Coach, also known as Azhelle Wade, is Virginia Lette, an accomplished Australian radio and television presenter. She is renowned for co-hosting Eclipse Music TV for three years and serving as a Weekend News and Sport Presenter for WIN News Tasmania. Virginia has also hosted over 500 episodes of the Morning Kids Podcast. Beyond her professional achievements, she is a dedicated mother, entrepreneur, and an aspiring toy creator.Azhelle Wade is thrilled to have her on the show, picking up where the 100th episode left off. They discuss Azhelle's background with Sesame Street and in the toy industry and delve into her motivations for starting the podcast. Azhelle shares her enthusiasm for assisting creators in transforming their ideas into finished products. Virginia poses several unexpected questions, ranging from Azhelle's thoughts on imposter syndrome to addressing sustainability challenges in the industry. This behind-the-scenes glimpse into The Toy Coach's journey offers valuable insights and inspiration.EPISODE CLIFF NOTES:[03:18] Virginia has interviewed many people in her career, but she's a little nervous in this interview. [05:49] When does Azhelle sleep? She gets a lot done using tools and repurposing content. [10:26] We talk about Episode 100 and Azhelle being a child actress on Sesame Street. She's also always been an entrepreneur. She loves potatoes, is allergic to cats and dogs, and was diagnosed with cancer in her late 20s while working at Toys R Us. [13:29] While working, Azhelle discovered that there was a need for information on helping people get started with their toy products. [14:01] Azhelle realized that she should do a business around her toy knowledge, and she started her podcast about the toy industry.  [18:02] If you feel insecure, remind yourself that it will pass. [28:02] Azhelle is the most proud of her podcast and the community that it has created. [32:07] We talk about the importance of focusing on what works as opposed to moving to the next thing. [33:32] Azhelle has always dreamed of being a CEO of a toy company. She now has her own business and has discovered the value of living in truth and honesty and being herself.[39:17] Being stuck on growth and revenue over innovation can be frustrating. Profit over quality can be frustrating. [40:48] Is there room for innovation? At the end of the day, profits need to be made. It's like a revenue hamster wheel that can stifle creativity. [41:57] We talk about AI and generating concepts. [45:23] We talk about my 200th Episode wish. Join Toy Creators Academy!MENTIONED IN THIS EPISODE:For the links and resources mentioned in this episode, head over to the episode page at https://www.thetoycoach.com/200Have a great idea for a toy or game? Start here. Visualize, Validate, and Vow to make your toy or game idea real in this 5 day bootcamp. Visit learn.thetoycoach.com/bootcamp to sign up.Support the show

www.inthedollworld.com  In this wonderful episode of In The Doll World,  I am joined by Azhelle Wade, the Toy Coach. Her journey to a key figure in the toy industry is an incredible testament to the power of passion and commitment and her love of teaching and being creative.Embark on Azelle's journey as she shares her reasons for leaving corporate life to pursue her dreams. Explore the challenges and misconceptions of entering the toy industry, enriched by Azhelle's valuable insights. Discover the Toy Creators Academy, a platform designed by Azelle to support and guide emerging toy creators, offering a wealth of resources and industry insights.As our conversation deepens, we explore the crucial issue of representation and inclusivity in the toy industry. Azhelle opens up about her experiences as an African American woman in the field, highlighting the rise of black-owned toy companies and her aspiration to create black dolls. We wrap up with an inspiring discussion about fostering entrepreneurship and expanding toy culture. So, grab your headphones, tune in and let's embark on this fascinating journey into the world of toy making.To find out more about Azhelle , The Toy Coach or the Toy Creators Academy visitwww.thetoycoach.com#thetoycoach #toycreatorsacademy #ITDW #inthedollworldpodcast #dollpodcast #georgettetayloritdw #dolls #toysSupport the showHey!!! Get a shout out on an upcoming episode as a thank you for your monthly support of In The Doll World. Click here to support. Thank you for listening to In The Doll World, to see all the artists we have featured on the show or to leave a review visit www.inthedollworld.com or to see our video interviews please visit our Youtube channel at www.youtube.com/inthedollworld.com. Did you know you can now listen to In The Doll World on Alexa, just ask Alexa to open "Doll World"

In Q4 some toy entrepreneurs are feeling  FOMO, wishing that they made a bigger push to get into retail for this season. But don't worry, your next big opportunity for sales is just around the corner. This week's episode is a treasure trove of insights for anyone struggling to get their toy or game products noticed by retailers. If you've been tirelessly pitching with little to no response, this episode is a turning point.Discover the secrets of creating a standout pitch that captures the attention of toy store owners. This episode is especially timely as we explore the prime opportunity that lies in Q1 for pitching to specialty stores. Azhelle interviews Rick Derr, owner of Learning Express Lake Zurich, to dissect actual wholesale and retail email campaigns from toy companies and provide a laser-focused critique on improving pitches. Together, they delve into the critical elements of a successful pitch, from leveraging sales data to crafting a clear, compelling call to action.This episode isn't just theory; it's loaded with practical, actionable advice. Learn how to reduce friction in the transaction process, the importance of prior sales data, and the art of building a strong, authentic voice. Whether you're a Toy Creators Academy member with full access to our comprehensive lessons or a toy entrepreneur looking for breakthrough strategies, this episode is an invaluable resource in your journey. However, if you ARE a Toy Creators Academy student, head over to courses.thethetoycoach.com and login to your student platform and click into Module 9 to access the full conversation and a 8 phase pitch plan.

Are you passionate about toy design and eager to learn from the best in the toy industry? This episode of Making It In The Toy Industry takes you inside the Chicago Toy and Game Fair (ChiTag), a hub of innovation and creativity in the toy and game industry. Learn tips from show attendees who specialize in toy marketing, toy sales, and game innovation. Whether you're an aspiring toy inventor, a game design enthusiast, or simply fascinated by the world of toys, this episode includes 3 mini and action packed interviews.Listen in as Azhelle challenges her guests to a game of Buildzi while interviewing them about their areas of expertise. Learn tips from Tami of Tamic Strategies, Monica of Boogie Board, and Keegan, inventor of the game Endless. Each guest shares their unique perspective on the industry – Tami discusses strategic approaches to managing overstock and market fluctuations, Monica showcases the cutting-edge, sustainable technology behind Boogie Boards, and Keegan illustrates the process of inventing and testing his award-winning game "Endless." These conversations not only shed light on the nuances of toy and game development but also offer practical advice for how to make and sell your own toys and games.EPISODE CLIFF NOTES:Navigating Overstock in Toy Industry with Tami Boogie Board's Innovation in Toys Explained by Monica Keegan Shares His Award-Winning Game Design Journey Networking and Collaboration in the Toy SectorEffective Marketing Strategies in Toy Industry with MonicaLicensing and Commercializing Toy InventionsTackling the Challenge of Product ImitationEssential Advice for Aspiring Toy Inventors from Keegan Growth and Adaptation in the Toy Business with Tami EPISODE SPONSOR:This episode is brought to you by People of Play and CHITAG. Thank you for being a sponsor!Learn more about CHITAG by visiting chitag.comLearn more about People of Play by visiting peopleofplay.comWatch these interviews on The Toy Coach's YouTube Channel.For resources cited and links mentioned in this episode visit https://www.thetoycoach.com/195Have a great idea for a toy or game? Start here. Visualize, Validate, and Vow to make your toy or game idea real in this 5 day bootcamp. Visit learn.thetoycoach.com/bootcamp to sign up. Support the show

In this episode of Making It In The Toy Industry, you'll hear an insightful conversation with our guest Alexandra C. Watkins, the creative genius behind naming consultancy Eat My Words and the innovator of iconic names like Wendy's Baconator.Watkins shares her expertise on creating memorable and appealing names for toys and toy companies. She's learned firsthand how the power of a catchy name can drive your sales, save you money, and even turn your customers into ambassadors for your products and discusses the importance of familiarity and imagery in making a name memorable, as well as the concept of "legs" for expanding a toy's theme.We also dive into the emotional connection that a well-crafted name can create with customers and emphasize the significance of avoiding easily misspelled names, not to mention, sharing our own experiences with memorable business names that we feel just got it right!If you're a toy industry professional looking to create names that resonate with your target audience, this episode is a must-listen. Let's dive into the world of toy naming!EPISODE CLIFF NOTES:Listen to Alexandra speak on the importance of a name [00:03:06]Understand trademarking and protecting a Name [00:06:02]Learn about Alexandra's moment in creating the Baconator name [00:07:43]Discover some great naming success stories [00:09:23]Listen to the importance of memorable names [00:14:21]Find out about the power of imagery [00:15:08]What Alexandra means by names with legs [00:17:36]Listen to the emotional connection names can have [00:20:39]Hear Alexandra's advice on avoiding misspellings [00:22:50]Discover the limitations of restrictive names [00:28:01]Understand what expanding beyond the initial product means [00:29:36]More phenomenal advice on avoiding annoying names [00:31:38]Learn about the curse of knowledge and hard-to-pronounce names [00:33:59]Find out why not all good names are taken [00:36:30]Listen on how to create a coherent theme [00:43:07]Discover engaging language and fan identity [00:43:31]Listen to both Azhelle and Alexandra's worst and best names [00:44:14]Listen to the importance of clear product messaging [00:45:34]Childhood favorites and services offered [00:48:23]For resources cited and links mentioned in this episode visit https://www.thetoycoach.com/194Join me for this FREE masterclass! Learn the 4 Spooky Mistakes New Toy and Game Creators Make so you can develop your innovative idea without making the expensive and time consuming mistakes that halt your progress. Register NOW: https://learn.thetoycoach.com/spooky Support the show

Are you "toying" around with an idea for a toy or game that you want to license? Don't miss the chance to pitch and playtest that idea in 2023 at POP Week. In this episode of Making It In The Toy Industry, Azhelle Wade aka The Toy Coach, highlights a beloved toy industry event that is designed to create opportunities for toy inventors and entrepreneurs like you. Act fast because registration for this once a year in-person event is STILL OPEN.Pop in your earbuds and listen as Azhelle explains what to expect from the 2023 People of Play Innovation Conference in Chicago, and why you need to be there. Founded by the Toy Hall of Fame inductee Mary Cousin, Pop Week is a week-long innovation extravaganza that has been connecting the toy inventor community for 21 years.Your conference pass includes mentorship opportunities with industry professionals, a ticket to the prestigious TAGIE Awards, the Young Inventors Challenge, and the CHITAG public toy fair. What makes Pop Week stand out is its inclusive focus on the public, making it the perfect opportunity to create instagrammable moments and playtest your latest products. If you've been holding back on hitting the RSVP button for POP Week, after this episode that will all change. Reach out to info@thetoycoach.com if you are on the fence, and we can decide which portion of POP Week is best for you to attend.Join me for this FREE masterclass! Learn the 4 Spooky Mistakes New Toy and Game Creators Make so you can develop your innovative idea without making the expensive and time consuming mistakes that halt your progress. Register NOW: https://learn.thetoycoach.com/spooky Have a great idea for a toy or game? Start here. Visualize, Validate, and Vow to make your toy or game idea real in this 5 day bootcamp. Visit learn.thetoycoach.com/bootcamp to sign up. Support the show

There are many paths you can take in the toy industry, but the 3 most common paths that most new creators fall into are Inventor, Entrepreneur, and Executive! In today's episode, The Toy Coach is back to explain the differences between the two and point out why you might be both. Azhelle walks you through the meaning of each toy path, what you can expect, and how you could benefit from even switching your toy path.In today's toy podcast, you will learn what aspects of being a Toy Entrepreneur, Toy Inventor, and Toy Executive are the same, which are very different, and the strengths and weaknesses of each path. Once you're done listening, Azhelle invites you to take a toy path quiz, to help you figure out what your toy path is and what your best next steps are to be successful on that path.MENTIONED IN THIS EPISODE:For the links and resources mentioned in this episode, head over to the episode page at https://www.thetoycoach.com/171Take the QUIZ! What Is Your Toy Path? https://www.thetoycoach.com/quizEPISODE CLIFF NOTES:Find out what pitch materials pro inventors use to pitch. [4:04]The biggest risk toy entrepreneurs take [8:00]Two methods of selling products that toy entrepreneurs, use in their businesses [10:35]What fills the calendar of corporate toy executives [13:56]Hear the stories of toy inventors, entrepreneurs, and corporate toy people that changed their toy path [19:05] TCA Self Study is now open for enrollment. Click the link below to learn more!https://www.toycreatorsacademy.com/selfstudy

You might think with the release of Steal This Course that I'm a hater when it comes to online courses. That couldn't be further from the truth. I just want to make sure that you're buying courses you really need, and that you're choosing teachers who actually care about your success! Today I'm talking with Azhelle Wade (aka The Toy Coach) all about what makes a great teacher in the online business space. Azhelle and I chat about: Her course Toy Creators Academy How she's adding value to her course Why she has never thought of courses as “passive income” How you can scale your business and still provide immense value for your students Go to: deannaseymour.com/thetoycoach for the full show notes & transcripts Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

“Hey there, toy people!”In this episode, we are reminded that you can indeed chase your passion and make a fulfilling life out of it. We grow up with people leading us to believe that following your passion is overrated. My guest this week, “The Toy Coach”, reminds us that that simply is not the case, that you can in fact create a lucrative career from something you enjoy as long as you stay true to your path. She and I talk about pursuing dreams - for her in particular, being able to do what she loved as a kid even as now as a grown-up, and on a much bigger scale. We also talk about her journey from working in corporate to starting her own company, and how you too can thrive without having to give up things that make you happy.ABOUT OUR GUESTAzhelle Wade has been working in the toy industry for over a decade, climbing up and across the ladder, pushing against bias, surviving a cancer scare, breaking through glass ceilings and fighting for the salary she believed she deserved.Before the age of 30, she made it to Vice President of a toy company. Later, she decided that achieving her dream job wasn't enough - so she sought out to make a bigger impact on the toy industry…What does this mean in her case? It means that she transformed herself to become “The Toy Coach” - an educator and a source of inspiration for creative inventors and entrepreneurs who think they've got a good idea for a toy or a game, but aren't sure where to start. Her goal is to build a bridge into this notoriously closed off industry, that welcomes newcomers in with open arms.Listen to the full interview to find out more about her story!Azhelle is also the host of “Making It In The Toy Industry” podcast.Find out more about her work on: https://www.thetoycoach.com/ABOUT OUR HOSTKen Eslick is an Entrepreneur, Author, Podcaster, Tony Robbins Trainer, Life Coach, Husband of 35+ Years, and Grandfather. Ken currently spends his time as the President & Founder of The Leaders Lab where he and his team focus on Senior Leadership Acquisition. They get founders the next level C-Suite Leaders they need to go from being an Inc. Magazine 5000 fastest growing company to $100,000,000 + in revenue.  You can learn more about Ken and his team at theleaderslab.coListen to more episodes on Mission Matters:https://missionmatters.com/author/ken-eslick/

 As promised, for this week's episode, we're joined by the esteemed toy designer and artist, Azhelle Wade, who will share her journey with us.   Make it toyetic! That's what Azhelle's mantra is to her followers.    For over ten years, Azhelle has been making her mark on the toy industry. She has worked with some of the finest toy companies in the world, like Toys R Us, Party City, and Madame Alexander, to name a few. And her toy designs have made MILLIONS of dollars!   But even with all that success, she felt like something was still missing…   It was during her climb through the corporate ladder she became aware of her love for teaching. Given her vast knowledge, Azhelle decided to share what she has learned all these years with the newcomers through her highly-rated podcast Making It In The Toy Industry.   Today, Azhelle is widely-known in the industry as the Toy Coach. Aside from being a rockstar consultant for toy companies, she empowers newbies to explore the industry fearlessly through her online course, The Toy Creators Academy.   Key Takeaways:   Introduction (00:00) The #1 top-selling toy that she has built (00:44) One thing that Azhelle loves to do in the business (02:26) What would you tell your younger self? (07:28) The first tool she designed professionally (11:31) How to come up with ideas (12:55) How artists make a profit (27:49) Tips and tricks on packaging a product (30:53) What makes a toy popular? (34:09) How do you come up with a system (52:10) How do you measure success? (01:02:32)   Additional Resources: - Learn more on how to make money as an artist here - Visit my website here  - Book a free 15-minute diagnostic call here -- The Artist APPEALS is a podcast dedicated to artists who want to learn how to make money with their art WITHOUT having to compromise.  Be sure to follow the podcast on your favorite platform so you never miss an episode!

What happens after you go viral? How do you go viral in the first place? There is no perfect formula to make something go viral on social media, but there are things you can do to make it more likely. Today's guest had a viral post on social media that opened up opportunities for a book deal and a line of plush toys.Today's guest is Danielle Murrell Cox. She self-published an uplifting coloring book called Black Queens & Kings. She then went viral on social media which led to a publishing deal with Harper Collins for her next book, My Hair. Then she created the plush toy line Zuri and Dre, based on the characters from Black Queens & Kings. Danielle based her characters on people in her family and community, and really put “the puzzle of you” into her ideas.In today's episode you will learn what factors led to Danielle going viral, and what happened afterwards. You'll also hear about the personal experiences that led Danielle to create her characters with wide noses and natural hair styles. Finally, you will find out some amazing tips for how to progress in your business when you're not sure what to do next, like going to trade shows, getting on top of your e-mail marketing, and creating a Kickstarter campaign for a new project.EPISODE CLIFF NOTESLearn how Danielle injected her own experiences into her first entrepreneurial project. [10:11]Find out exactly what Danielle posted that went viral on social media. [12:55]Learn how to up your chances of going viral on social media. [14:35]Find out the differences between self-publishing a book and working with a publisher. [18:18]Learn how much time it takes to get a children's book to market when working with a publisher. [21:27]Find out what inspired Danielle to turn her artwork into plush toys. [23:49]Learn how Danielle pivoted when she found out her original idea would be too expensive. [25:15]Find out the unique way Danielle used social media to pick the names for her plush dolls. [28:19]Learn essential tips from Azhelle for what to do when you're not sure how to get to the next step in your business. [37:12]Hear about Danielle's experiences as a Black woman both in the toy industry and as a graphic designer. [42:24]MENTIONED IN THIS EPISODE:For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/135

At the beginning of June, The Toy Coach was invited to give a keynote speech at the Science Museum Oklahoma's Inspire and Be Inspired Event. This 2nd annual Convening of Makers and Educators is presented by Oklahoma EPSCoR. This weekend provided STEAM educators, artists, and makers an opportunity to inspire and be inspired as they connected to share ideas and resources. The creative community learned, laughed, and explored great ideas together. The museum is over 390K square feet of creative exhibitions and experiences for kids and parents alike.This year the keynote address was delivered by internationally recognized Toy Coach, Azhelle Wade. During the talk Azhelle shares tips for Unlocking Creativity, and thanks to Science Museum Oklahoma, this talk is being shared on The Toy Coach Podcast! During today's episode, you'll hear Azhelle explain 3 steps to unlocking creativity for anything! You'll learn how to implement step 1, market research, step 2, getting to know your audience, and step 3, toy math. You'll leave this episode not only feeling inspired but you may even Unlock  Your Zone of Toy Genius.MENTIONED IN THIS EPISODE:For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/130

The Toy Coach's entrepreneurial journey didn't start in toys, but instead it started in fashion. In 2012 Azhelle Wade, aka The Toy Coach created a fashion brand called Costumize Me. What started as a made to order costume company, evolved into a convertible event wear brand with the tag line 1 dress 100 ways to wear. The story of Azhelle building a brand in an industry she knew nothing about is one that she is excited to share with you on the podcast today, because it's one that you can probably relate to as a new-ish toy creator. Listen to how Azhelle conquered that fish out of water feeling and dove into an industry she knew so little about.This two part episode series details a toy designer's entrepreneurial journey in the world of fashion. And because this is The Toy Coach podcast, every lesson learned and mistake made is packaged into a lesson that you can take and apply to your toy journey today. From naming your brand, filing your trademark, testing your concept, changing your idea, flipping from inventor to entrepreneur…this story covers the highs and lows of entrepreneurship in great detail with your favorite toy coach as your guide. MENTIONED IN THIS EPISODE:For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/127

The Toy Coach's entrepreneurial journey didn't start in toys, but instead it started in fashion. In 2012 Azhelle Wade, aka The Toy Coach created a fashion brand called Costumize Me. What started as a made to order costume company, evolved into a convertible event wear brand with the tag line 1 dress 100 ways to wear. The story of Azhelle building a brand in an industry she knew nothing about is one that she is excited to share with you on the podcast today, because it's one that you can probably relate to as a new-ish toy creator. Listen to how Azhelle conquered that fish out of water feeling and dove into an industry she knew so little about.This two part episode series details a toy designer's entrepreneurial journey in the world of fashion. And because this is The Toy Coach podcast, every lesson learned and mistake made is packaged into a lesson that you can take and apply to your toy journey today. From naming your brand, filing your trademark, testing your concept, changing your idea, flipping from inventor to entrepreneur…this story covers the highs and lows of entrepreneurship in great detail with your favorite toy coach as your guide. MENTIONED IN THIS EPISODE:For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/126

How can you find your unique creative magic and create a career that aligns with everything you love to do? Our guest this week is Azhelle Wade, a talented toy inventor. (What a cool job, right?) Azhelle worked in the toy industry for 10 years at companies like Toys R Us and Madame Alexander, eventually becoming a VP at a toy company. She's now the host of the Toy Coach Podcast and the founder of Toy Creators Academy, a program that teaches people with no knowledge of the toy industry how to get their own toy and game ideas to market. Azhelle talks all about how she found her way into the toy industry, what motivated her to quit her corporate job to become the Toy Coach, and the highs and lows of creative entrepreneurship. Azhelle also shares with us her “Puzzle of You” concept - how she found her unique creative career by bringing together different pieces of her life, figured out how they all fit together, and then assembled them into something meaningful not just for herself but for others. As Azhelle says, “You don't have to be an expert at everything. You just have to be an expert on the life that you choose to lead.” Listen this week to hear more inspirational nuggets of wisdom on how to find your own creative magic just by being you!   Learn more about Azhelle - Instagram | Toy Creator's Academy   Thank you so much for listening. If you're interested in being on an Office Hours episode with me for some 1:1 creative coaching so you can start manifesting your wildest creative dreams, fill out this form.   CONNECT WITH CREATIVITY SCHOOL: Subscribe so you never miss an episode, and connect with me online! Instagram | Twitter | Facebook If you have any questions or comments for the show, click here.

As parents, toys and play are a BIG part of our lives, but we don't often think about what goes into creating, designing and marketing them. The world of toy invention is incredibly fascinating and fun, and an interesting space to build a business. Creativity, invention, and using our brains to cultivate ideas and create wonderful things is something so many of us want to do, and today I'm joined by a woman who not only invents toys, but is also actively coaching toy inventors. What goes into taking a toy from idea to product? In this episode I'm joined by inventor,  “The Toy Coach” Azhelle Wade to talk about the ins and outs of the toy industry.   Toy companies realize that it's important for them to own certain properties that kids connect with so they can be NFT art or live in Roblox. -Azhelle Wade   3 Things You'll Learn in This Episode How to objectively vet an ideaIf you want to invent a toy, how do you know if you have a good idea in the first place? The effect of digital play on toy designHow have online retailers, video games, NFTs and even YouTube impacted toys? The process from idea to a toy people can buyWhat steps can toy inventors take to get their creations carried in a large retailer like Target? Guest Bio Azhelle Wade, The Toy Coach, is a 3x patented inventor and who has worked in the toy industry for over a decade. She's worked for Toys R Us, Party City, Madame Alexander, and Creative Kids. After climbing up the ladder from toy designer to VP, Azhelle decided to leave the corporate toy world to become The Toy Coach. Today, she helps educate inventors and entrepreneurs about the fun, crazy world of toys! In 12-weeks she can show you how to save time and money as you develop and sell your amazing ideas with her program Toy Creators Academy. Toy Creators Academy is the best solution to increasing your toy industry network and making your toy ideas REAL. For more information about Azhelle's program, head to https://www.thetoycoach.com/ and follow @thetoycoach on Instagram.

I speak with toy expert and podcaster Azhelle Wade about the ups, downs, and lessons learned as a creative entrepreneur. In this episode, Mark and Azhelle cover: -The lessons learned from leaving corporate to start your own business -Managing creative teams -How to stay focused as a creative -Why you need to use what you've got

Over the past 10 years, Azhelle Wade has worked for companies like Toys R Us, Party City, and Madame Alexander, climbing up and across the ladder in the toy world. After building and mentoring a diverse and talented team toward success, she had the vision to do the same with newcomers to the toy industry. Today Azhelle is known industry-wide as The Toy Coach. Azhelle is proof that there is always a career path to be had that is aligned with your true passions in life, and in this episode, she talks to Nick about why these aims aren't overrated, how to turn your ideas into multi-million dollar brands, and how to keep fun at the centre of what you do. KEY TAKEAWAYS  We often assume that success comes from iterating on the triumphs of others. But often, we can achieve staggering success through looking for the new ways to break ground. One of the more interesting effects of the pandemic has been the sudden uptick in playtime. With less travel happening, people are focussing on how to enrich their lives in playful ways closer to home. We often have our dreams derailed by those who cannot see the potential in them. Building a business based on what you love allows you to assert positivity into not just your ambitions, but the lives of others. The truth of the matter is that success doesn't become easier the more you have. The higher you reach, the more difficult the issues that you face. This is why being passionate about your idea or central conceit can push you to overcome even the toughest challenges. BEST MOMENTS 'That helped me to get in touch with my own creativity and get in touch with the purpose behind toy creation' 'Don't try to mean a lot to everyone. Try to mean a lot to someone' 'I want to build a business where I feel good about it, and I feel like I'm uplifting myself' 'You have to stay true to who you are, and if you have faith in that decision, then ultimately you will be successful' VALUABLE RESOURCES Scale Up with Nick Bradley: scaleup.vip/podcast Scale Up Your Business, coaching/consulting: https://suyb.global Join the free Scale Up Your Business community: scaleup.vip/community To download a free gift from Nick - The 5 Reasons Why Your Business Will Never Get To 8-Figures ... How To Fix It Fast! - https://www.scaleupmastermind.com/free-guide1 Take the SUYB Predictable Growth Assessment™, to measure your current business performance and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment      Azhelle Wade - https://www.azhellewade.com ABOUT THE HOST  Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses, across the UK, the US, and further afield. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His “Scale Up Your Business” podcast, which ranked #1 on iTunes' business charts, has more than 350k downloads in over 130 countries. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHOD Nick's Facebook page: https://scaleup.vip/FB   Nick's Facebook group: scaleup.vip/community Nick's LinkedIn: https://scaleup.vip/LI   Nick's Instagram: https://scaleup.vip/IG   Scale Up Your Business, coaching/consulting: https://suyb.global We help business founders scale their business to a life-changing exit within 36 months. Please feel free to get in touch if we can assist. See omnystudio.com/listener for privacy information.

Inventors are critically important to the toy & games business. On this episode we talk to Azhelle Wade - The Toy Coach - about her work helping Inventors to get their toys & games to market. Azhelle's positive energy shines through in this episode. We discuss the top tips she shares with Inventors and her Toy Creators Academy which helps inventors to develop commercially viable products and bring them to market.  For any budding or established toy inventors this is a must listen episode!

Do you have a dream that you feel is "impossible?" Azhelle Wade shares her #dreamdriving journey and how she was able to build a career in the toy journey and eventually venture into entrepreneurship where she now helps mission-driven toy creators develop toy ideas and sales strategies in as little as 12 weeks. Azhelle opens up about the challenges she's faced along the way and the the "secret strategies of pitching" that opened up her world and possibilities. Most importantly, she teaches how YOU, too, can find a way to make a life doing what you love. SHOP THE DREAMS IN DRIVE STORE: http://www.dreamsindrive.com/shop SUPPORT DREAMS IN DRIVE: http://www.dreamsindrive.com/donate BROWSE THE BOOKSTORE:http://www.dreamsindrive.com/bookstore SIGN UP FOR OUR WEEKLY NEWSLETTER - THE KEYS: http://www.dreamsindrive.com/join FIND AZHELLE ON: Instagram: @thetoycoach FIND RANA ON SOCIAL: Instagram: http://instagram.com/rainshineluv Twitter: http://twitter.com/rainshineluv FIND DREAMS IN DRIVE ON:Instagram: http://www.instagram.com/dreamsindrive Twitter: http://twitter.com/dreamsindrive Web: http://www.dreamsindrive.com

How can toys help develop a child's imagination and foster design thinking? Can apps and videogames promote creativity? In this episode of the Fueling Creativity podcast, Dr. Cyndi Burnett and Dr. Matthew Worwood speak with Azhelle Wade, a toy designer and Founder of The Toy Coach. Through her online Toy Creators Academy course, Azhelle uses her industry knowledge to teach aspiring toy inventors and entrepreneurs how to develop, pitch, and sell their toy ideas. Tune in to hear Azhelle's thoughts on why toy design and design thinking should be in school curriculums, her process for teaching toy design, and opportunities for the toy industry to be more creative and innovative.  You'll also learn how games and apps can promote creative thinking and problem-solving skills, as well as the potential impact iPads and other devices can have on imagination, play, and creativity. Plus, Azhelle shares how to do a toy challenge at home as well as her top 3 recommended toys and games for parents to gift to their kids this year. “Even inventors that come to me now, I have to bring them back to what you're teaching your students. Who are you making this for? Why are you making this for them? Why do they need this? ” - Azhelle Wade   Azhelle's Tips for Teachers and Parents: Know your market. Build a community in which you can discuss what you like/don't like and what you wish you had regarding your kids' toys. Get comfortable with foam core and cardboard. Anytime your students/kids have an idea, build mockups. That's the first step to making something real. Toy challenges are great for getting kids excited about being creative and innovative.   About Azhelle Wade: Azhelle created thetoycoach.com and the podcast, Making It in The Toy Industry, to help inventors and entrepreneurs develop, pitch, and sell their toy ideas. Her deeply intellectual curiosity coupled with a passion and dedication to making the world a more toyetic place guides her followers to unlock their best ideas yet. Azhelle's inspirational mantras and industry insights will be your guiding light into the fun, crazy, world of toys.     Resources Mentioned: Pixicade  Marmals  Animoodles  People of Play Week- Young Inventor Challenge   Eager to bring more creativity into your home or classroom?  Access a variety of creativity resources and tools & listen to more episodes of The Fueling Creativity Podcast by visiting our website: www.CreativityandEducation.com    Subscribe to our monthly newsletter!  You can also find The Fueling Creativity Podcast on Apple Podcasts, Spotify, Audible, and PodBean! Make sure to rate, review, and share the podcast if you enjoy it!  

With more than 10 years of corporate experience in the toy industry at companies like Toys R Us, Madame Alexander, and Party City, Azhelle Wade is now helping newbies get into the toy industry. During the pandemic, Azhelle left her VP role at a toy company and became an entrepreneur helping toy inventors and entrepreneurs through both her podcast “Making it In the Toy Industry”, consulting, and her online course “Toy Creators Academy.” Azhelle explains how her degree from the Fashion Institute of Technology helped her get started in the industry. It was, however, her continuous desire to learn as much as possible about all the facets of the industry that led to her now being a thought leader in the field.Azhelle explains the three different paths you can take to be part of the toy industry and what each involves: corporate career, entrepreneurship, and inventor. She also shares how you can join this industry at every stage, whether you are just starting your career or whether you have had a lot of work experience.ResourcesThe Toy CoachFashion Institute of TechnologyOtis College of Art and DesignContact Info:Azhelle WadeMeet the Toy Coach@thetoycoach (Instagram)Julie Berman - Hostwww.womenwithcooljobs.com@womencooljobs (Instagram)

During the COVID quarantine, Azhelle Wade realized just how much time she was spending on somebody else's dream, developing multimillion-dollar product lines for companies like Toys'R'Us, Madame Alexander and Creative Kids. So, she went all-in on entrepreneurship and quickly positioned herself as The Toy Queen.  How did she make the transition in such a short time? And what is she learning about the difference between corporate work and being a successful entrepreneur? Azhelle is the award-winning designer behind Toy Creators Academy, a training program designed to help mission-driven creators develop and sell their toy ideas. A three-time patented inventor and Women in Toys Wonder Woman Award Finalist, Azhelle spent 10 years in the corporate toy industry before becoming The Toy Coach. Azhelle is passionate about educating inventors and entrepreneurs about the toy business through her platform and podcast, The Toy Coach: Making It in the Toy Industry. On this episode of Wickedly Smart Women, Azhelle joins Anjel to describe how her artistic talent and desire to teach led to a career in the toy industry. She explains why she resisted at first when people reached out to hire her and shares the lessons she is learning about charging what she's worth and expanding her impact. Listen in for Azhelle's best sales tip for pitching a product and find out how to make the successful shift from corporate work to entrepreneurship. What You Will Learn  How Azhelle's artistic talent and desire to teach led her to the toy industry What inspired Azhelle to pursue her own dream and become an entrepreneur How Azhelle's podcast helped position her as The Toy Queen Why Azhelle resisted at first when people reached out to hire her What entrepreneurship is teaching Azhelle about time, money and making an impact What Azhelle offers students through Toy Creators Academy Azhelle's advice on getting feedback from your target market as you build Azhelle's best sales tip for entrepreneurs pitching a product Why product development is Azhelle's favorite thing about the toy industry The challenge Azhelle faces in staying focused on a single idea Connect with Azhelle Wade Toy Creators Academy The Toy Coach Podcast The Toy Coach on Instagram Resources Azhelle's Interview in Podcast Magazine Connect with Anjel B. Hartwell Wickedly Smart Women Wickedly Smart Women Facebook Community Wickedly Smart Women on TeePublic The Wealthy Life Mentor The Wealthy Life Mentor on Facebook Anjel on Twitter Anjel on Instagram Email listeners@wickedlysmartwomen.com  Leave Us A Message On Our listener line:   540-402-0043 x4343

The Toy Coach is a company focused on educating, inspiring, and empowering everyday creatives to develop and sell their toy ideas. As a toy consultant and industry educator, Azhelle works with aspiring toy inventors and entrepreneurs as a designer, advisor, and agent. www.thetoycoach.comPodcast https://www.thetoycoach.com/podcast-welcomeIn July of 2020, Azhelle stepped away from her dream job to build her dream life, and became known industry wide as The Toy Coach. Making It In The Toy Industry is a toy industry podcast hosted by The Toy Coach, which is the first of it's kind designed to demystify the toy industry for newbies to the toy world. In September of 2020 was created and launched Toy Creators Academy, an online course that guides aspiring toy inventors and entrepreneurs on their toy journey. The first launch achieved over 11k in sales, with astounding conversion rates over 5%, CTR over 15%, and unheard of email open rates over 70%.Follow The Toy Coachhttps://www.instagram.com/thetoycoach/https://facebook.com/thetoycoachhttps://www.linkedin.com/company/thetoycoach/https://www.pinterest.com/thetoycoach/https://twitter.com/thetoycoachToy Creators Academy www.toycreatorsacademy.comLearn about The Toy Coachhttps://toybook.com/azhelle-wade-power-kid-podcast/https://globaltoynews.com/2020/06/03/the-ripple-effect-of-racial-bias-in-the-toy-industry/https://podcasts.apple.com/us/podcast/power-kid-podcast-the-toy-coach-azhelle-wade/id1461828807?i=1000474352980https://www.womenintoys.com/hair-i-stand-how-embracing-my-natural-hair-became-a-career-defining-moment/https://www.youtube.com/watch?v=U3x2xmeQZjwhttps://black.ceoblognation.com/2020/06/14/13-entrepreneurs-explain-how-they-are-supporting-black-lives-matter-anti-racism-protests/https://www.womenintoys.com/2020-nominees/#rscorporateSupport the show (https://www.paypal.com/donate/?hosted_button_id=UJB9KCJPFUXMG)

The creative subset of entrepreneurship doesn't always get the spotlight it deserves. And podcasts about creative businesses and projects need to be talked about more. This is why I'm so excited for your to hear today's interview with the Toy Coach, Azhelle Wade. Not only does Azhelle host her own successful podcast, "The Toy Coach Podcast: Making It in the Toy Industry", she is also a standout online entrepreneur.In today's conversation, we go deep into her experience getting started in the online space with her toy coaching business and how her podcast plays a major role in connecting with her ideal community. Azhelle shares about launching her podcast, what it was like to rebrand her show after a huge guest appearance, and how meeting your audience where they're at could be the pivotal play that helps podcasters stand out in a crowded market.So join us as we talk about creativity, business, and Azhelle's ability to create amazing Instagram Reels!Check out The Ultimate Podcast Launch Toolkit at https://toolkit.krystalproffitt.com/Buzzsprout - Let's get your podcast launched! Start for FREEThe Ultimate Podcast Launch Toolkit Launch YOUR Podcast in 30 days! The toolkit I wish I had when I started podcasting.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

You may have a great idea that has the potential to be the next big thing. So how do you get a foot in the door? Azhelle Wade is THE toy coach. For Azhelle toys and teaching go hand in hand and her passion has led her to work at companies like Toys R Us, Madame Alexander, Party City, Horizon Group USA, and Creative Kids.Azhelle has also been named on 3 US patents, won multiple toy awards, and has a history of building up multi-million dollar brands. She gives back now by helping others make it in the industry by inspiring their brand-building through her podcast The Toy Coach and her online course.Dive into this episode and you'll learn how to make it in the toy industry and many others!Things you will learn in this episode: [00:01 - 05:49] Opening Segment  I introduce today's guest, Azhelle WadeBioIf anything in this episode impacts, take a screenshot and tag usAzhelle gives us a bit of her backgroundWanted her own business since middle schoolA love for teaching kids and design Getting into toy design[05:50 - 14:50] How to Make It in the Toy IndustryFrom college right into the field Being specific about your placement and programEvolving focuses and responsibilities in the toy industryFiguring out how to take shares from competitors through innovationDetermining the value of an idea before it hits Online databases and analytics as an available resource Keep your ears on the ground on social media How social media has impacted the toy world Giving the control to the kids Faster reaction speeds Where to go to get your ideas off the groundListen in to The Toy Coach Podcast for more info A word from our Sponsor[14:51 - 20:18] Get a Foot in the Door Through Relationships How the virtual space has forced its way into the toy industry The rising expenditure on toys Companies already in e-commerce explodedChanges in operations The role relationships play in this businessPlacement based on who you knowHow to break through with your ideaWhat investors are looking for [20:19 - 34:01] Closing SegmentWho you know, or what you know?What you know started the successOpening the doors to the ‘who'When a connection led to successFinding support in podcastingGetting on NBC's Access Daily through a postThe importance of masterminds and mentorshipMentorship through leaders and peersBuilding the course ThE RaNdOm RoUnDHow to engage with AzhelleLinks below Final words Tweetable Quotes: “Relationships are everything… For a lot of people, building their toy businesses, getting placement, has a lot to do with who you know and who you can get a meeting with.” - Azhelle WadeResources Mentioned: The Toy Coach PodcastToy Creators AcademyConnect and engage with Azhelle on LinkedIn and Instagram. Be sure to check out https://www.azhellewade.com/ to learn more about modern marketing strategies. Calm is offering a free well-being ebook for HR and Benefit leaders and one month free after you attend a free demo when you go to www.calm.com/travis.Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that's setting up REAL relationships that add value and create investments.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

If you’ve ever wanted to learn more about The Toy Coach, and why Azhelle built this podcast then this episode is for you. Today Azhelle shares her story from corporate dream job, to entrepreneurial dream life, with advice on how you can do the same. It all comes down to figuring out the “Puzzle of You” which Azhelle explains with great detail in today’s episode. Get ready to also celebrate Toy Creators Academy Alumni and podcast listeners who have pushed their toy businesses forward with the help of the lessons Azhelle happily gives. If you are an avid listener of the podcast and you have a Toy or Game currently for sale, there is a special announcement for you at the end of this episode. Grab your earbuds and listen in!EPISODE SPONSOR:This episode is brought to you by www.thetoycoach.comLearn more about how you can develop and pitch your toy idea with Toy Creators Academy by clicking here to visit www.toycreatorsacademy.com and join the waitlist.CAN'T GET ENOUGH OF THIS EPISODE? HERE’S MORE:Download Audio on iTunes or Download Audio on SpotifyJoin the Making It in The Toy Industry Facebook Group

There are some people who are so interesting, who have such fascinating lives and jobs, that I can't wait to invite them to the podcast. Then they turn around and scare the life out of me with their book choices. That's what happened with today's guest, Azhelle Wade. Azhelle designs toys for a living, and mentors others in the toy design process. She is sweet and funny and an utterly delightful guest. But the book she chose, "The Hot Zone" by Richard Preston, is about a near-catastrophic outbreak of the Ebola virus. I don't read a lot of scary books, but I can honestly say this might be the scariest book ever written. Azhelle and I had a great laugh about my raging anxiety, and then the interview turned surprisingly candid and honest. I know you're going to love her.    Support the Best Book Ever Podcast on Patreon   Follow the Best Book Ever Podcast on Instagram or on the Best Book Ever Website   Host: Julie Strauss Website/Instagram/Facebook   Guest: Azhelle Wade Podcast/Facebook/Instagram/Website/Toy Creators Academy   Indie Bookstore Shoutout of the Week: Sisters Uptown Bookstore in Harlem, New York Independent bookstores need you more than ever!   Discussed in this episode: The Hot Zone: The Terrifying True Story of the Origins of the Ebola Virus by Richard Preston The Wonderful Wizard of Oz by L. Frank Baum Charlie & the Chocolate Factory by Roald Dahl The Hot Zone Miniseries Pandemic Board Game World War Z: An Oral History of the Zombie War by Max Brooks The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales by Glenn Fisher Game Changer: The Story of Pictionary and How I Turned a Simple Idea into the Bestselling Board Game in the World by Rob Angel   Discussed in our Patreon Exclusive Clip: Skip It Polly Pocket House Throw Throw Burrito Doubles (Julie's Note: I bought this game for my family after talking with Azhelle and it is a BLAST!) Friendship Bracelet Creator Scattergories What Do You Meme? Party Game (Note: some of these are affiliate links. Your purchase helps to keep the Best Book Ever Podcast in business. Thank you!)

How do you become a toy designer? What skills do you need to be a toy designer? Can you go to school to learn how to design toys? What is difference between a design manager and a product manager at the toy companies you know and love? The Toy Coach Azhelle Wade describes her career as a toy designer and as a young person in the toy industry. Azhelle is a multi-patent holding and award-winning executive in the toy biz, with a history of stellar design. She has already held many different roles in the toy industry, which means she has experienced the ins and outs of what is required for a successful new toy. She's also a passionate inventor educator. Azhelle is the host of Making It In the Toy Industry, a podcast for inventors and entrepreneurs like you. Each week she touches on industry topics and offers actionable, step by step advice, to guide newbie toy makers as they break into the toy biz. Learn invaluable how to's like unlocking your creativity, finding a factory for production, negotiating costs, and industry proven sales techniques. Making It In The Toy Industry Podcast: www.thetoycoach.com/podcast-welcome Toy Creators Academy: www.toycreatorsacademy.com Turn your toy idea into a finished product in the shelf. Licensing expert and inventor Stephen Key interviews Azhelle for her best tips on how to become a toy designer today. Stephen Key and Andrew Krauss are the world's leading experts on how to license a product idea. If you have an invention idea, this is the show to watch. Steve and Andrew are the cofounders of inventRight, a coaching program that has helped people from more than 60 countries license their ideas for new products. Visit http://www.inventright.com for more information and to join the one-one-one coaching program. If you have questions about how to invent, how to be creative, design, how to do market research, prototyping, manufacturing, negotiating, pitching, how to sell, how to cold call, how to reach out to open innovation companies, licensing agreements, non-disclosure agreements, patents, copyright, trademarks, and intellectual property in general — subscribe to inventRightTV! New videos every week, including tons of entrepreneur success stories. Inventing can be lonely, but you don't have to go it alone! Join the inventRight community for priceless inventor education, mentorship, support, accountability, hand-holding, honesty about the invention industry, and so much more. Contact us at #1-800-701-7993 or https://www.inventright.com/contact. This is the book you need to license your product idea: “One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work.” Find it here: http://amzn.to/1LGotjB. This is the book you need to file a well-written provisional patent application: “Sell Your Ideas With or Without a Patent.” Find it here: http://amzn.to/1T1dOU2. Determined to become a professional inventor? Read Stephen's new book "Become a Professional Inventor: The Insider's Guide to Companies Looking For Ideas": https://www.amazon.com/gp/product/1653786256/ inventRight, LLC. is not a law firm and does not provide legal, patent, trademark, or copyright advice. Please exercise caution when evaluating any information, including but not limited to business opportunities; links to news stories; links to services, products, or other websites. No endorsements are issued by inventRight, LLC., expressed or implied. Depiction of any trademarks/logos does not represent endorsement of inventRight, LLC, its services, or products by the trademark owner. All trademarks are registered trademarks of their respective companies.

Today's podcast guest, Azhelle Wade, has worked in the toy industry for over 10 years with companies like Toys R Us, Horizon Group USA, and now Creative Kids, as the VP of Brand and Product. Azhelle launched The Toy Coach when she noticed that too many inventors attend toy shows or pitch meetings with “half baked” ideas that they'd spent too much money on. Her podcast, Making It in The Toy Industry teaches inventors how to keep their toy and game ideas toyetic, cost-effective, and how to answer buyer needs. We discuss Azhelle's 5-step process to unlocking your ideas, which are game changers whether you're designing toys or anything else for that matter! Find Azhelle at: https://www.thetoycoach.com/ If you're interested in booking an astrology reading, you can find out more here: https://thecreativeintrovert.com/astrology Subscribe to Cat's channel so you can always stay up to date on her latest free videos: https://www.youtube.com/channel/UCeqiJ1yNr3178b-VIY2WCmQ?sub_confirmation=1 Say hi to Cat on social: Instagram: http://instagram.com/creativeintro Twitter: http://twitter.com/creativeintro SUPPORT THE SHOW: https://www.patreon.com/creativeintro #TheCreativeIntrovert